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Speaker 1: Couest. Love Supreme is a production of iHeartRadio.

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Speaker 2: All Right, well, ladies and gentlemen, this is a special

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Speaker 2: episode of Court Love Supreme, as all episodes are special

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Speaker 2: episodes of course Love Supreme.

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Speaker 1: No seriously, for a long time fans of the show.

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Speaker 2: Who already know like how nerdy and informative we are,

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Speaker 2: or at least that we strive to be at least

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Speaker 2: and putting you on game. This is probably why our

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Speaker 2: guest today is the perfect example and know how having

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Speaker 2: one foot being a well effective suit in the business

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Speaker 2: while equally having his other foot deeply rooted in creativity.

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Speaker 1: It's really rare to.

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Speaker 2: Meet someone on the other side of the camera that's

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Speaker 2: as much of a creative as artists are, but still

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Speaker 2: in the mode of being a suit. He is the

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Speaker 2: president of Live Nation Urban and as a business manager

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Speaker 2: for the last twenty years, he's literally guided the careers

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Speaker 2: of a bajillion acts from Jill Scott, Scott.

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Speaker 3: Storch, Lil Wayne, j Colen, Nicki.

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Speaker 2: Minaj, even a certain unnamed presidential candidate Slash Nuisance, not

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Speaker 2: to mention Philadelphia's finest.

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Speaker 3: The legendary Roots Crew.

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Speaker 4: Hello.

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Speaker 2: Hello, but you know pretty much if you've been head

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Speaker 2: scratching for the last ten or fifteen years, wondering how

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Speaker 2: in the hell does Questo? How can Questo match a

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Speaker 2: triple platinum artist going buff for buck with only a

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Speaker 2: single going gold in silent?

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Speaker 1: This man is really fully responsible.

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Speaker 2: Uh he can answer that question because lord knows, I've

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Speaker 2: been in the game since nineteen ninety two and there's

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Speaker 2: not many of us left here still swimming and thriving.

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Speaker 2: If you will, and we owe that to our guest.

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Speaker 2: I promised no inside baseball talk. This is supermanager, Sean guest, super.

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Speaker 3: Thank you, brother, thank you. I'm waiting for my supreme

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Speaker 3: y y you'll do that practice last night.

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Speaker 4: We can do it on zoom.

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Speaker 3: We can't do it on COVID nineteen.

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Speaker 5: But if we had about it that name, I'm like,

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Speaker 5: we can get a feature.

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Speaker 3: Then, you know, break it down.

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Speaker 4: His name was Sean G I think that's what it was.

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Speaker 3: Was your.

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Speaker 6: No, I don't know, you tell us please, lets you

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Speaker 6: can start there the story, all right?

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Speaker 2: Yeah, No, Seawanz's rap name was MC two cool mellow

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Speaker 2: cool cool cool mellowy.

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Speaker 1: Yeah, Sean, Sean is really responsible. I guess you know.

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Speaker 3: I mean, it's no secret.

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Speaker 1: Shawn and Tarika cousins.

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Speaker 7: And I guess a lot of people don't know that.

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Speaker 2: Right, Okay, again, no inside baseball from question treating you

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Speaker 2: like a regular ask guest. Yeah, and so I guess

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Speaker 2: the legend is that the sibling rivalry nature of their

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Speaker 2: of their childhood. You know, Sean was like the star

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Speaker 2: of the family because he had a twelve inch single

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Speaker 2: that was popular Philly and you know that that really

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Speaker 2: lit a fire into Tarik, like you know, wait, do

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Speaker 2: they get a load to meat like that? That sort

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Speaker 2: of thing, and that's you know, so Sean is responsible

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Speaker 2: for really putting the fire under.

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Speaker 5: Hold on, I see what's about to happen here, you

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Speaker 5: go ahead.

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Speaker 7: Okay, IM about to say so.

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Speaker 3: So Tarika and I our cousins. Black thought is my cousin.

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Speaker 3: We were sort of raised more like brothers because his

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Speaker 3: mother was my first cousin, so he was my second cousin,

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Speaker 3: but we were obviously around the same age range.

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Speaker 4: And you know his mom, you know.

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Speaker 3: He's always stayed at the crib like my mom was.

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Speaker 3: The was the aunt was the South Philly aunt who

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Speaker 3: moved to Mount Airy where all of the entire South

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Speaker 3: Philly family would come up and hang and drop their

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Speaker 3: kids off. And Riek was always at the crib, always

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Speaker 3: at the crib. And from the time we were four

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Speaker 3: or five six years old, we were super competitive in everything, right,

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Speaker 3: whether it was riding our bikes, whether it was drawing,

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Speaker 3: like Trek is a super dope visual artist. And you know,

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Speaker 3: I'm the older cousin. I'm two years older than them,

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Speaker 3: so I I especially in those at that time when

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Speaker 3: you were younger, two years is a big difference. So

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Speaker 3: I was able to muscle him. I was able to,

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Speaker 3: you know, verbally muscle him, physically muscle them like yo.

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Speaker 3: So you know, we would have drawing contests, you know

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Speaker 3: what I mean, and we judge each other's picture and

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Speaker 3: you know, his pictures looking super dope in minds, looking

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Speaker 3: like stick figures. But I'd like, I want, I want,

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Speaker 3: you know, So you know I used to always be

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Speaker 3: able to frustrate them and in different ways. And music

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Speaker 3: was another passion of us, like we you know, grew up.

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Speaker 3: You know, I got my first record that I bought

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Speaker 3: was you know, the Fat Boys but a stick them,

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Speaker 3: you know, from Sound of Market, you know, brought it

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Speaker 3: up to the cribe, was at the crib. You know,

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Speaker 3: we're playing a record. So you know, a lot of

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Speaker 3: the experiences that I had being the older cousin, I

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Speaker 3: would come back and and explain or talk to him

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Speaker 3: or about it, and he would sort of live vicariously

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Speaker 3: through me. And then, yeah, it got to a certain

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Speaker 3: point where you know, I started rapping and and I

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Speaker 3: started to get a rep in Philadelphia, and I used

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Speaker 3: to travel around the city and got a record deal

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Speaker 3: quote unquote and put out a single. And at the

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Speaker 3: same time, you know, REP was always an artist, you know,

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Speaker 3: whether it was a visual artist, whether it was a poet, writer,

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Speaker 3: a rapper, you know, a singer. He could do it all.

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Speaker 3: And I got to a point where, you know, I

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Speaker 3: also played basketball in high school and I was shooting guard.

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Speaker 3: I had a record out and I was on a

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Speaker 3: basketball team.

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Speaker 1: Played basketball then.

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Speaker 3: No, no, not at all, not at all, not at all,

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Speaker 3: but but basketball basketball took me away from from hip hop,

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Speaker 3: like basketball took me away from because it was like

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Speaker 3: I started getting college scholarship offers and things like that.

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Speaker 3: So I stopped. You were that good, Yeah, I got

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Speaker 3: I got scholarship division too. I mean I wasn't. I

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Speaker 3: didn't know that you were in that Villanova you swhere,

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Speaker 3: But yeah, I got I got a college Scouts, I

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Speaker 3: got the ball, like yo, google me though, like.

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Speaker 7: I got to be a mayor me Sean.

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Speaker 3: Know that's I'll send you some clippings, like you know,

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Speaker 3: I don't know that life.

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Speaker 5: So twelve grade year, I put numbers the way Sean,

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Speaker 5: you basket forward and can we take it back, like

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Speaker 5: take it back to like the kind of house that

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Speaker 5: you grew up in, like what your what your parents did, and.

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Speaker 3: Oh we can start there. We can start there. So

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Speaker 3: so my entire family on my mother's side, I was

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Speaker 3: really close, you know, to my mother, and father was

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Speaker 3: in my life, but my mother raised us.

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Speaker 1: You know what I mean.

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Speaker 3: It was a household where you know, my father was

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Speaker 3: in and out. You know, he was in my life.

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Speaker 3: I'm not I'm not the one who's got it. He

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Speaker 3: was in my life, but my mother raised it. She

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Speaker 3: was She was the visionary, she was everything. And my

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Speaker 3: mother grew up in the projects in South phil projects.

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Speaker 3: I have three siblings thirteen, thirteen, fourteen, and fifteen years

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Speaker 3: older than me. So they're much older than me.

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Speaker 4: Oh they were.

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Speaker 3: They were born in the projects in South Philly. My mom, uh,

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Speaker 3: she dropped out of high school in tenth grade. She

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Speaker 3: was pregnant with my sister when she was in tenth grade,

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Speaker 3: so she dropped out of high school in tenth grade.

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Speaker 3: Her my dad got married. They had two more kids,

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Speaker 3: living in the projects. My entire mother's side of her

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Speaker 3: family is from South Philly, Fifth Street Projects of Seventh Street.

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Speaker 3: You know, South Philly is fifth Street of seventh Street,

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Speaker 3: and you know that was the sort of pre showing

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Speaker 3: existence was all South Philly. My mom was a hustler,

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Speaker 3: you know, she worked two three jobs. She saved up,

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Speaker 3: she bought real estate, and her dream was to get

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Speaker 3: her children out of South Philadelphia and she did that.

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Speaker 3: She bought a house in mount Airy and my closest

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Speaker 3: sibling was twelve years old, and they moved, and we moved.

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Speaker 3: They moved to mount Airy and I was born in

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Speaker 3: a mount Airy So I I was born on Sharpenext

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Speaker 3: Street in mount Airy with my entire family living in

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Speaker 3: South Philly for the first six years of my life

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Speaker 3: because my mom was working a couple of jobs, my

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Speaker 3: dad was working, you know, and my kid, my brother's

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Speaker 3: and sisters in school and we was ground and they

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Speaker 3: couldn't keep me. So my first six years of my life,

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Speaker 3: I lived in South Philly with Tarik's grandma, so until

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Speaker 3: I became until I was able to get become school age,

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Speaker 3: I stayed during the week in South Philly with Tarik's

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Speaker 3: Grandmam and my other aunt who lived like two doors

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Speaker 3: from each other, my Aunt Many and my Aunt Blanche,

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Speaker 3: until I turned six, when I was able to go

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Speaker 3: to school. That's when I moved to Mount Airy with

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Speaker 3: my mom and my family for the entire you know,

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Speaker 3: all week. So that was sort of my my early

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Speaker 3: existence was jumping between South Philly and Mount Airy during

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Speaker 3: the week and then you know, sort of staying with

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Speaker 3: my parents and my family on the weekend.

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Speaker 7: Which at the time was like the first right was.

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Speaker 3: The hood and the burbs. It was absolutely one thousand

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Speaker 3: percent this was this was mount Airy at the time

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Speaker 3: where there were white people there, you know what I mean,

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Speaker 3: it was, it was, it was predominant. It was predominantly

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Speaker 3: white when my mom moved there. I mean, now you

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Speaker 3: know that that doesn't exist, but that's that's the Mound

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Speaker 3: area that we moved to when it's predominantly white. But again,

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Speaker 3: my existence until I became six and went until I

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Speaker 3: became school age. Was still in South Philly because my

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Speaker 3: mom and dad didn't have you know, didn't have no

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Speaker 3: home health care, you know, kid money, money to.

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Speaker 2: Put me in some sort of some sort of you

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Speaker 2: know care. Wait, so I have a question that Trica

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Speaker 2: is going on record to tell the story. But were

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Speaker 2: you there in South Philly during the infamous fire episode?

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Speaker 3: So the fire episode? All right, So I moved When

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Speaker 3: my mom moved from South Philly, she moved to a

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Speaker 3: house on Sharp Next Mount. That was the house she

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Speaker 3: saved up. You know, she saved two jobs. She bought

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Speaker 3: that house again. My mom was a hustler. Let me

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Speaker 3: tell you one more thing about my mom. My mom

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Speaker 3: was death So she lost her hearing at sixteen, so

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Speaker 3: she dropped out of high school at fifteen, lost her

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Speaker 3: hearing at sixteen, and had three kids by the age

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Speaker 3: of twenty. But she was a hustler and super smart

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Speaker 3: and understood how to make moves and under and had

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Speaker 3: a vision for her family. So she got us out

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Speaker 3: of South We moved to a house on Sharpnext Street.

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Speaker 3: We were there for about I think four or five years.

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Speaker 3: Then she saved up and bought another house on Hoarder Street,

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Speaker 3: which is the street around the corner, and kept the

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Speaker 3: sharp Next Street as a rental property. Right, so we

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Speaker 3: moved around the corner, kept the sharp Nextreet as a

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Speaker 3: rental property. One of the first tenants in that Sharp

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Speaker 3: Next Street property was Tarik and his mother. So the

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Speaker 3: infamous house burned down story was the house that my

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Speaker 3: mother owned. Oh and it was in Mount Airy, not

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Speaker 3: in South Philly. So the story is Tarik lived in

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Speaker 3: this house. Tarik and and and his mom and his

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Speaker 3: brother lived in this house. I was over there. I

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Speaker 3: was there. We were hanging, we were playing. We were

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Speaker 3: being cousins or whatever. And then I bounced and we

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Speaker 3: were playing. I don't know if y'all remember these little

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Speaker 3: green army men.

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Speaker 4: Yeah, that was that was our thing.

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Speaker 1: That was our thing.

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Speaker 3: We used to set them up all around the crib

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Speaker 3: and you know what I mean. And again I'm the

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Speaker 3: older cousin. I'm like, wow, wow, wow, I killed you.

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Speaker 3: I killed you. You know what I want. But we

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Speaker 3: we we, you know, we got into the game and

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Speaker 3: I bounced and he continued playing, and you know, evidently

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Speaker 3: the story is he found a lighter and you know,

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Speaker 3: the army men were stuck in one particular position. You know,

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Speaker 3: that's the position you bought the man, whether they're on

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Speaker 3: their knees shooting or on the ground shooting. Te you know.

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Speaker 3: Being the intelligent kid that he was, he said, I

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Speaker 3: think I can if I burned this army man, I

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Speaker 3: can change his position, because it's going to be you know, yeah, exactly. So,

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Speaker 3: you know, he clicked the lighter, old school lighter, you

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Speaker 3: know what I mean, clicked the lighter was burning the

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Speaker 3: army man. Of course, the lighter got hot and he

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Speaker 3: flicked the lighter down, and before you know it, you

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Speaker 3: turned around and the curtains is on fire. And he

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Speaker 3: runs downstairs and tells his mom, and then the whole

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Speaker 3: upstairs is on fire, and then the house is so, yeah,

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Speaker 3: that's the that's the that's the that's the ultimate story.

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Speaker 3: But yeah, I mere the house that the house that

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Speaker 3: caught on fire was actually my mom's rental property. Oh okay,

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Speaker 3: how those ladies in that house?

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Speaker 4: Okay.

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Speaker 2: He tells the story that he just ran downstairs like

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Speaker 2: like you smell something burning, not at all, that's when

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Speaker 2: it happens.

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Speaker 8: So when you question, I had just about your mom

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Speaker 8: and she lost the hearing. Did you learn how to

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Speaker 8: sign to that?

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Speaker 4: Like, how did y'all?

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Speaker 3: That's the crazy shi? It is so here. So let's

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Speaker 3: you know, again unpacking a little bit. So my mom

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Speaker 3: lost her hair in at sixteen, her sister, Tariqu's grandma.

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Speaker 3: It was hard of hearing from the time I knew her.

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Speaker 3: I mean, she could hear when you like yell. Our aunt,

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Speaker 3: Dot was death. Dot had two kids that were both deaf,

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Speaker 3: and my middle brother was deaf. You know, So we

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Speaker 3: had all of that in the family. And I just

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Speaker 3: don't understand why I don't know silent you know why?

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Speaker 3: You know why because my mom didn't learn silanguage. My

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Speaker 3: mom read lips. Wow, I mean, my mom never learned

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Speaker 3: silentuge she and what I did. I was her communicator.

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Speaker 3: So my early business days was while she was doing

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Speaker 3: and building her real estate business. You know, I was

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Speaker 3: this eight year old on the phone translating with the

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Speaker 3: electric company or translating with the contractor. Like Mom, he said,

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Speaker 3: it's going to cost you know, six hundred dollars to

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Speaker 3: put this hot water heater in, and she'd be like, Sean,

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Speaker 3: get the fuck out of here. Time. It don't cost

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Speaker 3: me four hundred dollars and I'd be like, sir, and

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Speaker 3: she'd be like I heard her, but tell her we

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Speaker 3: could do four fifty. And I'm like, mom, he said

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Speaker 3: four fifty, She's like, no, four hundred, and that's it,

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Speaker 3: you know, okay for it. So I learned my first

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Speaker 3: sort of negotiating and and just handling business and understanding

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Speaker 3: the rhythm of those conversations because business right, yeah, over

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Speaker 3: my mom handling buying houses, buying property, negotiate with contractors.

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Speaker 3: I was the one doing it because she couldn't hear,

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Speaker 3: so she never really learned sign language, but she obviously

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Speaker 3: knew how to communicate. So I think because of that,

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Speaker 3: I never learned sol What was.

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Speaker 5: The height of her number of properties at like.

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Speaker 3: Her height, I think we had. I mean she used

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Speaker 3: to buy and sell, so it was never like a

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Speaker 3: buy and hold, like oh my mom had fifty properties

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Speaker 3: all over the city. It was it was a buy

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Speaker 3: and sell thing. But I mean I think she probably

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Speaker 3: you know, across my through my high school years, it's

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Speaker 3: probably like ten to fifteen you know, properties around the

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Speaker 3: city that she's either bought held, So whatever.

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Speaker 1: Are you still in that business or have you just

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Speaker 1: let them all go?

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Speaker 3: No, I know I still have. I still I still

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Speaker 3: got some property. And so you know I'm still likes.

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Speaker 1: Great because that'll call your parents in case some shit

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Speaker 1: happened to me.

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Speaker 4: Are your parents to they still alive?

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Speaker 1: Shot?

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Speaker 3: My mom passed away young. She was sixty four when

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Speaker 3: she passed. She passed away fifteen years ago. My father's man.

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Speaker 4: Yes, okay, gotcha.

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Speaker 1: So you also attended Millersville? Correct?

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Speaker 3: Absolutely, all right at the university I got Are you

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Speaker 3: the one that introduced Malkan to read to each other?

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Speaker 4: Or yes?

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00:16:54,160 --> 00:16:57,240
Speaker 3: It was so I did. You're asking this question. I'm sorry,

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Speaker 3: So it was me. It goes back to me and

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Speaker 3: Tarik being competitive, right, so like I was saying, basketball

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Speaker 3: took me away from him, Like you know, he wasn't

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Speaker 3: making no money back in the day.

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Speaker 1: Yeah, you know. I was doing.

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Speaker 3: Shows at the Why out fifty second Street. You know,

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Speaker 3: that was my trap.

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Speaker 1: That was the house of the Why Circuit.

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Speaker 3: I did the Why on Christian down South Philly, Why

321
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Speaker 3: on fifty second Street.

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Speaker 1: You know what I mean?

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Speaker 3: I always wanted I always wanted to be jazz j

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Speaker 3: just see, like that was my goal in life.

325
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Speaker 7: Right, what is that record deal with Sean?

326
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Speaker 3: It was with a company called Payhill Records with the

327
00:17:31,640 --> 00:17:35,400
Speaker 3: label was The label was a joint venture between mc

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Speaker 3: breeze and balally B.

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Speaker 1: Again where is all right?

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Speaker 2: So for those that don't know, like balawie B is

331
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Speaker 2: like mid hip hop period, like between eighty five to

332
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Speaker 2: about ninety one. Blii B was like a legendary Philadelphia

333
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Speaker 2: label CEO, Like what was I always heard his name?

334
00:17:57,800 --> 00:18:00,480
Speaker 2: But was he like our was artists.

335
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Speaker 3: So it's funny because the label was you know, this

336
00:18:03,920 --> 00:18:05,959
Speaker 3: is his dude name was Jim Hill. He was like

337
00:18:06,040 --> 00:18:13,840
Speaker 3: your traditional you know, corporate guy, non musician, non you

338
00:18:13,880 --> 00:18:16,240
Speaker 3: know probably what what what y'all thought I was when

339
00:18:16,240 --> 00:18:17,760
Speaker 3: you first met me, you know what I mean, like

340
00:18:18,040 --> 00:18:23,199
Speaker 3: corporate shoe, no, no creativity. So it was his label.

341
00:18:23,600 --> 00:18:26,160
Speaker 3: He did a deal with mc breeze, who was an artist.

342
00:18:26,160 --> 00:18:29,159
Speaker 3: This combobulated later and and and you know all of that,

343
00:18:29,200 --> 00:18:32,800
Speaker 3: and Breese did a sub deal with balally B, who

344
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Speaker 3: also was an artist. So my label was run by.

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Speaker 2: Two artists and production deal exactly exactly.

346
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Speaker 3: I'm like, where's my royalties?

347
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Speaker 1: Dog?

348
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Speaker 3: I'm about to about to hit you up for that,

349
00:18:46,000 --> 00:18:49,400
Speaker 3: but but yeah, so so so you know I had

350
00:18:49,440 --> 00:18:52,160
Speaker 3: that then I started playing ball. College, just start calling.

351
00:18:52,480 --> 00:18:54,359
Speaker 3: I'm thinking about life. I'm like, let me take this

352
00:18:54,400 --> 00:18:58,200
Speaker 3: college scholarship. You know, I stopped rapping and I start

353
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Speaker 3: playing ball, so I go up to military. But I'm

354
00:19:00,359 --> 00:19:02,399
Speaker 3: you know, you still rap. You're still freestyling, right, You're

355
00:19:02,400 --> 00:19:04,520
Speaker 3: still in the car. Bea come on, you still you

356
00:19:04,520 --> 00:19:08,359
Speaker 3: never stopped fucking rapping when you rap? And you know,

357
00:19:08,920 --> 00:19:13,840
Speaker 3: I come home Thanksgiving of my sophomore year, and you know,

358
00:19:13,880 --> 00:19:16,280
Speaker 3: reeks over the family. We have our Thanksgiving dinner. You know,

359
00:19:16,320 --> 00:19:18,720
Speaker 3: we're in the basement or whatever, and me and we

360
00:19:18,920 --> 00:19:23,080
Speaker 3: always battle. We always battle, always used to battle. And

361
00:19:23,160 --> 00:19:25,760
Speaker 3: when I was younger, you know what I mean, I

362
00:19:25,760 --> 00:19:28,119
Speaker 3: would kill him. I mean yeah, I wouldkill him. He

363
00:19:28,200 --> 00:19:30,200
Speaker 3: was younger. I would muscle him right, like, even when

364
00:19:30,240 --> 00:19:32,840
Speaker 3: I lost, I won. But he's just start getting fucking bad.

365
00:19:32,880 --> 00:19:34,560
Speaker 3: It was like right around the time he met you

366
00:19:34,600 --> 00:19:36,879
Speaker 3: and me were like, you just start getting better and

367
00:19:36,960 --> 00:19:39,160
Speaker 3: better and better. And when I came home from college,

368
00:19:40,000 --> 00:19:41,360
Speaker 3: we was in the basement and he was like, yo,

369
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Speaker 3: you want to battle. And I was like you go first,

370
00:19:44,760 --> 00:19:48,639
Speaker 3: and he was like all right, and whatever he said.

371
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Speaker 3: I was like, oh no, I don't rap no more.

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Speaker 3: That shits the sucker, you know what I mean. Like

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Speaker 3: I said, but listen, but I said, look, you might

374
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Speaker 3: be good, you might be better than me. But I'm

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Speaker 3: playing ball man. I said. There's this dude up Miller's

376
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Speaker 3: named Malik. Like, Yo, you can't fuck with Malik B.

377
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Speaker 3: You can't. He was like who. I was like, Yo,

378
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Speaker 3: he's from Philly, he from westsel Wayne. You cannot touch

379
00:20:09,280 --> 00:20:12,239
Speaker 3: Maliku B. And you know, that was it. That was it.

380
00:20:12,280 --> 00:20:14,479
Speaker 3: That was Thanksgiving dinner. I said that to him, and

381
00:20:14,520 --> 00:20:17,000
Speaker 3: that was it. Fast forward. He's a senior in high

382
00:20:17,000 --> 00:20:19,480
Speaker 3: school at this time. Fast forward, him and a couple

383
00:20:19,480 --> 00:20:21,600
Speaker 3: of his homies from high school ended up going to

384
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Speaker 3: Millersville and they ended up, you know, applying and getting

385
00:20:24,440 --> 00:20:28,359
Speaker 3: accepted to Millersville. They go into the summer program. You know,

386
00:20:28,440 --> 00:20:30,840
Speaker 3: I'm up there working in the summer. I want the

387
00:20:31,080 --> 00:20:34,960
Speaker 3: first weekend that they're up there, I go to the

388
00:20:35,040 --> 00:20:37,880
Speaker 3: you know, off campus party or whatever, and they're like, yo, yo,

389
00:20:37,960 --> 00:20:39,639
Speaker 3: I just met your cousin. Your cousin go here. I

390
00:20:39,680 --> 00:20:41,040
Speaker 3: don't know you had a cousin here. I just met

391
00:20:41,080 --> 00:20:42,680
Speaker 3: your cousin. I'm like, yeah, yeah, it's all good. He's like,

392
00:20:42,720 --> 00:20:44,200
Speaker 3: he's in the kitchen. I'm like, what are you doing?

393
00:20:44,400 --> 00:20:46,600
Speaker 3: He back there rapping and I'm like, all right, cool.

394
00:20:46,640 --> 00:20:49,399
Speaker 3: So I walk in the kitchen and it's Tariq and

395
00:20:49,480 --> 00:20:55,560
Speaker 3: Malik battle and Malick says to me, like, yo, your

396
00:20:55,600 --> 00:20:57,879
Speaker 3: cousin came in a party and asked who I was,

397
00:20:58,440 --> 00:21:01,520
Speaker 3: so Tarik in his mind, you know, from the time

398
00:21:01,560 --> 00:21:04,040
Speaker 3: when I said, yo, you this kid Malik and Millersville,

399
00:21:04,080 --> 00:21:06,440
Speaker 3: You're not better than him, it was like a missile.

400
00:21:06,480 --> 00:21:08,320
Speaker 3: He was like, let me find this kid mal like

401
00:21:08,320 --> 00:21:11,919
Speaker 3: Moseean's talking about. And from that they literally battled the

402
00:21:12,080 --> 00:21:14,399
Speaker 3: entire It was like a two and a half hour battle,

403
00:21:14,480 --> 00:21:17,480
Speaker 3: just back and forth. From that point they were bonded,

404
00:21:17,600 --> 00:21:20,000
Speaker 3: you know, from from a rap perspective, that was that's

405
00:21:20,040 --> 00:21:24,280
Speaker 3: when the you know, that st that portion of the

406
00:21:24,359 --> 00:21:27,840
Speaker 3: roots were formed in that kitchen that summer in Millsville University.

407
00:21:29,000 --> 00:21:30,840
Speaker 1: Wait, there's the question.

408
00:21:31,040 --> 00:21:35,800
Speaker 2: You You'll be the perfect person to answer, because normally

409
00:21:35,960 --> 00:21:40,560
Speaker 2: our guests are New York UH based guests and they

410
00:21:40,600 --> 00:21:45,600
Speaker 2: always have a Latin Quarter experience. However, the Philly Latin

411
00:21:45,680 --> 00:21:49,520
Speaker 2: Quarter was a spot called after Minon and I never

412
00:21:49,600 --> 00:21:53,280
Speaker 2: had a guest on the show that could really explain

413
00:21:53,840 --> 00:21:58,359
Speaker 2: why the after midnight was so important? Even though I'm

414
00:21:58,359 --> 00:22:00,959
Speaker 2: of age, I was not allowed to the after midnight?

415
00:22:01,920 --> 00:22:04,800
Speaker 1: What was? What was it like in there? Now?

416
00:22:04,880 --> 00:22:09,159
Speaker 2: I know after Midnight's building as the Spaghetti Warehouse because

417
00:22:09,480 --> 00:22:14,160
Speaker 2: it shut down, But like, what was was the after

418
00:22:14,240 --> 00:22:19,120
Speaker 2: midnight the pinnacle or the top place where you could

419
00:22:19,160 --> 00:22:22,160
Speaker 2: see hip hop shows at that time? Was that our

420
00:22:22,200 --> 00:22:25,399
Speaker 2: house of blues? Was that our or was it the

421
00:22:25,400 --> 00:22:26,280
Speaker 2: fifty second Street?

422
00:22:26,280 --> 00:22:30,080
Speaker 1: Why? Like, where was Philly besides block parties?

423
00:22:30,160 --> 00:22:34,800
Speaker 2: Where was Philly in terms of seeing a show that

424
00:22:34,960 --> 00:22:36,040
Speaker 2: wasn't at the spectrum?

425
00:22:36,680 --> 00:22:39,199
Speaker 3: Right? So there was sort of two levels to it.

426
00:22:39,600 --> 00:22:43,040
Speaker 3: You know, you had your sort of i'll call it

427
00:22:43,080 --> 00:22:46,159
Speaker 3: the local regional level, but for certain shows you still

428
00:22:46,240 --> 00:22:49,600
Speaker 3: had some national acts. But that local regional level, which

429
00:22:49,640 --> 00:22:52,880
Speaker 3: is mean which means you can on any given Thursday, Friday,

430
00:22:52,920 --> 00:22:56,360
Speaker 3: Saturday and Sunday you can go to a party. Right.

431
00:22:57,200 --> 00:23:01,880
Speaker 3: You had the YMCA's, you had the out in Winfield,

432
00:23:02,000 --> 00:23:04,879
Speaker 3: You had Circus City. You know, there was this circuit

433
00:23:04,880 --> 00:23:09,520
Speaker 3: of clubs that rock every week. But you got to

434
00:23:09,600 --> 00:23:15,600
Speaker 3: understand that Philly back then, the stars wasn't the rappers.

435
00:23:16,320 --> 00:23:19,160
Speaker 3: The stars were the DJs, you know what I mean?

436
00:23:19,200 --> 00:23:22,080
Speaker 3: So when you got the Flyers, you weren't going to

437
00:23:22,119 --> 00:23:26,160
Speaker 3: see you know, Prince Will Rock. That was Fresh Prince's

438
00:23:26,280 --> 00:23:29,000
Speaker 3: name before Fresh Prince Prince Will Rock. You know, you

439
00:23:29,040 --> 00:23:31,000
Speaker 3: were going to see DJ Jazzy Jeff, you were going

440
00:23:31,040 --> 00:23:32,880
Speaker 3: to see DJ cash Money, you were going to see

441
00:23:32,920 --> 00:23:35,560
Speaker 3: Lightning Rich, you were going to see DJ Spinbad. Like

442
00:23:35,840 --> 00:23:39,240
Speaker 3: those were the names on the flyers. And when at

443
00:23:39,280 --> 00:23:41,920
Speaker 3: all of these clubs, those are the people who sort

444
00:23:41,920 --> 00:23:46,000
Speaker 3: of made those rounds, and as young teenagers, we were like,

445
00:23:46,040 --> 00:23:47,879
Speaker 3: we gotta go see the DJ. It was almost like

446
00:23:48,920 --> 00:23:52,200
Speaker 3: a you know who cared who was actually rapping for them.

447
00:23:53,119 --> 00:23:55,240
Speaker 3: Like Jazz Jeff said earlier, I always wanted to be jazz.

448
00:23:55,400 --> 00:23:58,560
Speaker 3: Like Jazz Jeff is a god to me, Like it's

449
00:23:58,600 --> 00:24:00,840
Speaker 3: amazing that I can call him a friend. But because

450
00:24:00,840 --> 00:24:03,639
Speaker 3: when I was a kid, you know, I was like

451
00:24:03,920 --> 00:24:06,199
Speaker 3: following Jazzy Jeff, like you know what I mean, Like

452
00:24:06,240 --> 00:24:08,840
Speaker 3: he was an icon and during the time he had

453
00:24:09,000 --> 00:24:12,320
Speaker 3: Rock well he had I see, he had all these

454
00:24:12,400 --> 00:24:15,320
Speaker 3: random m seeds, but it really didn't matter. So you know,

455
00:24:15,480 --> 00:24:18,679
Speaker 3: you had your DJ circle in Philly around all of

456
00:24:18,720 --> 00:24:24,520
Speaker 3: these clubs that all of the DJ's were the stars.

457
00:24:24,920 --> 00:24:29,560
Speaker 1: What's that well, Grand Master Vict Victor do play.

458
00:24:29,720 --> 00:24:33,800
Speaker 3: Absolute you know, yea Master Vic and the super m seeds,

459
00:24:33,960 --> 00:24:35,320
Speaker 3: you know what I mean, Like he was he was

460
00:24:35,359 --> 00:24:38,200
Speaker 3: a he was a star, you know. And Vic actually

461
00:24:38,240 --> 00:24:39,920
Speaker 3: went to my high school. So I would go see

462
00:24:39,960 --> 00:24:43,640
Speaker 3: him at parties on Saturday, him and and his two mcs,

463
00:24:43,720 --> 00:24:45,359
Speaker 3: and I come back and he'd be walking through the

464
00:24:45,359 --> 00:24:47,400
Speaker 3: halls in high school and I'm like, oh, shoot, that's

465
00:24:47,440 --> 00:24:51,000
Speaker 3: Master Vick, you know. But yeah, So it was just

466
00:24:51,119 --> 00:24:54,240
Speaker 3: sort of energy in Philly around the DJs. And this

467
00:24:54,400 --> 00:24:57,040
Speaker 3: was and that was the club circuit, but after Midnight

468
00:24:57,119 --> 00:25:01,480
Speaker 3: brought was this sort of national u look from a

469
00:25:01,600 --> 00:25:04,760
Speaker 3: national recording artist perspective. All of the New York people

470
00:25:04,800 --> 00:25:07,080
Speaker 3: came down to play after midnight. You know, you gotta

471
00:25:07,119 --> 00:25:11,160
Speaker 3: figure even on the club DJ circuit, it was still neighborhoody.

472
00:25:11,320 --> 00:25:13,440
Speaker 3: Right when you went to the fifty second Street, why,

473
00:25:13,880 --> 00:25:16,480
Speaker 3: ninety percent of the people was from West Philly, you

474
00:25:16,520 --> 00:25:18,520
Speaker 3: know what I mean. When you went to you know

475
00:25:18,520 --> 00:25:20,680
Speaker 3: what I meant, the Christian Street wid ninety percent of

476
00:25:20,680 --> 00:25:22,399
Speaker 3: the people in South Philly. When you went to the

477
00:25:22,440 --> 00:25:24,840
Speaker 3: after Midnight, it was people from all over the city,

478
00:25:25,359 --> 00:25:28,600
Speaker 3: and you had performers from that you were listening to

479
00:25:28,720 --> 00:25:31,880
Speaker 3: on Ladyb's Hip Hop Show and Memi's Hip Hop Show

480
00:25:31,920 --> 00:25:35,080
Speaker 3: and DAS. So it was like that was like our

481
00:25:35,160 --> 00:25:37,760
Speaker 3: house of blues. That was where the national acts would

482
00:25:37,800 --> 00:25:41,159
Speaker 3: come and play and you would see all of the

483
00:25:41,200 --> 00:25:44,760
Speaker 3: people in the audience from all over the city at

484
00:25:44,840 --> 00:25:46,520
Speaker 3: one place where we would all congregate.

485
00:25:46,920 --> 00:25:48,080
Speaker 7: Would your life be in danger?

486
00:25:48,160 --> 00:25:48,320
Speaker 5: Likely?

487
00:25:48,440 --> 00:25:48,960
Speaker 7: Latin Quarter?

488
00:25:49,720 --> 00:25:52,080
Speaker 3: Yeah, your life in danger at all of these places.

489
00:25:52,440 --> 00:25:55,600
Speaker 3: You know, that's just part of that's part of the culture.

490
00:25:55,640 --> 00:25:59,920
Speaker 3: You know what I mean, girls, girls would get there

491
00:26:00,200 --> 00:26:02,520
Speaker 3: snatch and you know, guys will get there. You know,

492
00:26:02,560 --> 00:26:05,320
Speaker 3: the six's jackets taken and you know what I mean,

493
00:26:05,320 --> 00:26:07,200
Speaker 3: their name belts and all that ship. But yeah, I

494
00:26:07,240 --> 00:26:09,560
Speaker 3: mean that's you know, that's that's that's that goes along

495
00:26:09,600 --> 00:26:11,880
Speaker 3: with with the culture. You don't want if you don't

496
00:26:11,880 --> 00:26:16,280
Speaker 3: if you don't want to experience that, stay home. Okay,

497
00:26:16,440 --> 00:26:17,639
Speaker 3: I did anyway?

498
00:26:19,320 --> 00:26:20,840
Speaker 4: Wait what weren't you allowed to go?

499
00:26:20,920 --> 00:26:26,800
Speaker 1: I don't understand that. Yeah, come on, I.

500
00:26:26,720 --> 00:26:30,120
Speaker 2: Did it the first route show of Princess Lounge.

501
00:26:30,200 --> 00:26:41,400
Speaker 1: I wore burking Stocks. Now you got anyway?

502
00:26:41,520 --> 00:26:45,840
Speaker 2: Yeah, So okay, Now how you entered my life was

503
00:26:46,240 --> 00:26:50,440
Speaker 2: you you started my first ever bank account, Like, at

504
00:26:50,480 --> 00:26:56,840
Speaker 2: what point are you realizing that that basketball might not

505
00:26:56,960 --> 00:27:02,200
Speaker 2: be your future? And when does finance enter? And when

506
00:27:02,200 --> 00:27:05,920
Speaker 2: you were entering finance, were you thinking of entertainment finance

507
00:27:06,000 --> 00:27:08,960
Speaker 2: or were you just thinking like, I'll be a professional

508
00:27:09,040 --> 00:27:12,160
Speaker 2: and you know, make low six figures a year, get

509
00:27:12,160 --> 00:27:15,840
Speaker 2: a BMW, nice job and you know, wife or two

510
00:27:15,920 --> 00:27:20,000
Speaker 2: kids in mount airy life, Like, where was this paradigm

511
00:27:20,000 --> 00:27:22,080
Speaker 2: shift in your life where it's like, Okay, money might

512
00:27:22,080 --> 00:27:22,840
Speaker 2: be in my future.

513
00:27:24,840 --> 00:27:26,639
Speaker 3: Well, what you doing?

514
00:27:27,600 --> 00:27:30,080
Speaker 5: I was I was looking and laughing in my mind.

515
00:27:30,119 --> 00:27:32,400
Speaker 5: Sean was just about to say, Darren, but I'm gonna

516
00:27:32,760 --> 00:27:35,200
Speaker 5: exactly what I'm going to say.

517
00:27:33,920 --> 00:27:39,560
Speaker 3: That basketball stopped becoming important my freshman year when my

518
00:27:39,640 --> 00:27:42,639
Speaker 3: girlfriend at the time and at Millersville told me she

519
00:27:42,760 --> 00:27:46,640
Speaker 3: was pregnant. And at that point I had to grow

520
00:27:46,680 --> 00:27:51,840
Speaker 3: the fuck up. So it was yeah, yeah, yeah, yeah.

521
00:27:51,840 --> 00:27:54,479
Speaker 3: So I had November of my sophomore year, my oldest

522
00:27:54,480 --> 00:27:57,840
Speaker 3: son was born. I was nineteen years old, a father.

523
00:27:57,960 --> 00:28:00,639
Speaker 3: I was a quote unquote statistic, a teen age father

524
00:28:00,800 --> 00:28:03,720
Speaker 3: who wasn't supposed to make it. And you know, you're

525
00:28:03,760 --> 00:28:06,560
Speaker 3: supposed to drop out of school, and you know, all

526
00:28:06,600 --> 00:28:09,160
Speaker 3: of your dreams are over and just support your kid.

527
00:28:09,359 --> 00:28:14,520
Speaker 3: But again back to my mom and actually her mother,

528
00:28:15,160 --> 00:28:17,600
Speaker 3: her mother and father. They both looked at both of

529
00:28:17,680 --> 00:28:19,800
Speaker 3: us and said, all right, cool, you know y'all got this,

530
00:28:19,960 --> 00:28:21,800
Speaker 3: but we're gonna take care of this for the next

531
00:28:21,800 --> 00:28:23,160
Speaker 3: couple of years. We're gonna take care of this kid

532
00:28:23,200 --> 00:28:25,000
Speaker 3: for the next couple of years. Y'all both gonna graduate,

533
00:28:25,400 --> 00:28:27,240
Speaker 3: and that's one thing that's not gonna happen. Y'all not

534
00:28:27,280 --> 00:28:31,080
Speaker 3: gonna drop out of school. So that support a lot.

535
00:28:31,200 --> 00:28:35,120
Speaker 3: But but also my mom said, but you're gonna get

536
00:28:35,400 --> 00:28:38,680
Speaker 3: you know, I was always a worker anyway, but you

537
00:28:38,720 --> 00:28:40,400
Speaker 3: know you're gonna take care of them too, Like this

538
00:28:40,520 --> 00:28:42,560
Speaker 3: isn't all on us, So you make sure you get

539
00:28:42,560 --> 00:28:45,160
Speaker 3: your answer job or two if you need it. You know,

540
00:28:45,360 --> 00:28:46,840
Speaker 3: you know you got you gotta take care of it.

541
00:28:46,960 --> 00:28:50,880
Speaker 3: So at that point I stopped playing ball. Stop playing ball.

542
00:28:51,080 --> 00:28:54,000
Speaker 3: I literally worked two jobs for my sophomore year to

543
00:28:54,200 --> 00:28:57,520
Speaker 3: to my senior year. One one was at a bank

544
00:28:57,760 --> 00:29:03,720
Speaker 3: in Lancaster, Pennsylvania. One was at Kellogg's facility up there.

545
00:29:03,960 --> 00:29:07,560
Speaker 3: On the weekends, I would they would shut down the

546
00:29:07,240 --> 00:29:11,520
Speaker 3: the cereal uh whatever that is not treadmill, what do

547
00:29:11,560 --> 00:29:16,920
Speaker 3: they call the assembly assembly shut down the Cereal assembly line,

548
00:29:17,200 --> 00:29:19,360
Speaker 3: you know, on the weekends, and they bring people in

549
00:29:19,440 --> 00:29:22,000
Speaker 3: and all we do is clean. We cleaned from ten

550
00:29:22,080 --> 00:29:25,040
Speaker 3: at night to ten in the morning, twelve hours, two

551
00:29:25,080 --> 00:29:27,360
Speaker 3: days a weekend and get paid doing it. So I

552
00:29:27,360 --> 00:29:31,760
Speaker 3: had two jobs up at school and graduated in four years.

553
00:29:32,800 --> 00:29:35,920
Speaker 3: I was an accounting major, so you know, I didn't

554
00:29:35,920 --> 00:29:37,280
Speaker 3: know what the funk I wanted to do. Like, it

555
00:29:37,320 --> 00:29:39,160
Speaker 3: wasn't like I was like, I want to do finance.

556
00:29:39,400 --> 00:29:39,560
Speaker 7: You know.

557
00:29:39,760 --> 00:29:41,840
Speaker 3: I was an accounting major, so I you know, it

558
00:29:41,920 --> 00:29:44,240
Speaker 3: was like, all right, you know, let me, I guess

559
00:29:44,320 --> 00:29:46,720
Speaker 3: numbers are are where I'm where I need to be.

560
00:29:47,360 --> 00:29:50,080
Speaker 3: I started working for the phone company. It was Bell

561
00:29:50,120 --> 00:29:54,520
Speaker 3: Atlantic at the time, but it's it's Verison now, uh.

562
00:29:54,960 --> 00:29:57,840
Speaker 3: And you know, it just was like going through life

563
00:29:58,040 --> 00:30:02,520
Speaker 3: not knowing where I wanted to It was eliminating things

564
00:30:02,600 --> 00:30:04,440
Speaker 3: that I didn't want to do, if that makes sense.

565
00:30:04,480 --> 00:30:07,080
Speaker 3: So worked in the finance department with the phone company.

566
00:30:07,080 --> 00:30:10,000
Speaker 3: I was like, oh, this is where I'm supposed to be.

567
00:30:10,040 --> 00:30:11,520
Speaker 3: Once I got in there, I was like, oh, no,

568
00:30:11,680 --> 00:30:13,400
Speaker 3: this shit ain't for me, you know what I mean.

569
00:30:14,880 --> 00:30:17,840
Speaker 3: After the finance department of the phone company was like, oh,

570
00:30:18,160 --> 00:30:21,120
Speaker 3: people are going to get their NBA, Like, you know,

571
00:30:21,160 --> 00:30:23,680
Speaker 3: there's a I can get another degree and that's going

572
00:30:23,760 --> 00:30:25,440
Speaker 3: to help me make more money. Let me go get

573
00:30:25,440 --> 00:30:28,280
Speaker 3: my MBA, you know. So I went to move to Washington,

574
00:30:28,360 --> 00:30:32,640
Speaker 3: d C. I went to George Washington University full time.

575
00:30:33,000 --> 00:30:35,600
Speaker 5: While wait wait wait wait wait wait, so you'll parents

576
00:30:35,600 --> 00:30:37,880
Speaker 5: are still like, okay, so you want to get your NBA.

577
00:30:38,320 --> 00:30:40,720
Speaker 7: Sorry, Sean, go ahead and move to d C.

578
00:30:41,840 --> 00:30:44,360
Speaker 3: I moved to d C, but by that time I

579
00:30:44,400 --> 00:30:47,800
Speaker 3: had graduated college. She had graduated college. Darren was living

580
00:30:47,840 --> 00:30:50,400
Speaker 3: with her and her parents, but he was with me

581
00:30:51,120 --> 00:30:55,000
Speaker 3: every weekend. Wow, So I was traveling to get them

582
00:30:55,040 --> 00:30:56,880
Speaker 3: even when I lived in DC. You know what I mean.

583
00:30:56,880 --> 00:30:59,440
Speaker 3: I would drive up to Blancaster, pick them up, bring

584
00:30:59,520 --> 00:31:01,200
Speaker 3: them the DC. He'd be with me on the weekends,

585
00:31:01,280 --> 00:31:04,480
Speaker 3: I take him back drive back to d C. So

586
00:31:04,520 --> 00:31:06,800
Speaker 3: he was with me pretty much every if not every

587
00:31:06,800 --> 00:31:09,120
Speaker 3: other weekend. But yeah, she was living with her She

588
00:31:09,160 --> 00:31:12,600
Speaker 3: was living with her parents at the time. So you know,

589
00:31:12,760 --> 00:31:17,520
Speaker 3: went got my degree, MBA and finance and investments. You know, Okay,

590
00:31:17,680 --> 00:31:19,960
Speaker 3: what are you supposed to do with that? You either

591
00:31:20,000 --> 00:31:22,880
Speaker 3: go consulting or you go Wall Street all right, let

592
00:31:22,920 --> 00:31:25,480
Speaker 3: me try this Wall Street thing, you know, went up, started,

593
00:31:25,560 --> 00:31:27,760
Speaker 3: got a job at City Bank, moved to New York.

594
00:31:28,400 --> 00:31:30,640
Speaker 3: I was a private banker at City Bank, you know,

595
00:31:30,800 --> 00:31:33,719
Speaker 3: working with high networth individuals. I had an office in

596
00:31:33,720 --> 00:31:36,200
Speaker 3: New York. I had an office in Zurich, Switzerland. I

597
00:31:36,280 --> 00:31:40,200
Speaker 3: was spending probably two weeks out of every month in Europe,

598
00:31:40,200 --> 00:31:42,520
Speaker 3: two weeks out of every month in New York living

599
00:31:42,560 --> 00:31:46,720
Speaker 3: the dream, right, I didn't know, but I quickly realized

600
00:31:47,320 --> 00:31:50,880
Speaker 3: I wasn't living my dream, you know again, eliminating shit

601
00:31:50,960 --> 00:31:52,640
Speaker 3: that I didn't want to do. That's that was my

602
00:31:53,080 --> 00:31:55,480
Speaker 3: that point in my life. That was four or five years.

603
00:31:55,560 --> 00:31:58,720
Speaker 3: It was less about finding my direction. It was more

604
00:31:58,760 --> 00:32:02,120
Speaker 3: about eliminiting things that I didn't want to do. Again.

605
00:32:02,160 --> 00:32:03,600
Speaker 3: I was spending two weeks in Europe, and I had

606
00:32:03,600 --> 00:32:05,520
Speaker 3: a son in Philadelphia. Like, I'm like, yo, I'm trying

607
00:32:05,520 --> 00:32:07,400
Speaker 3: to be with my kid, Like, this ain't the life

608
00:32:07,400 --> 00:32:08,840
Speaker 3: that I want to be, that I want to have.

609
00:32:10,120 --> 00:32:11,480
Speaker 1: What year was this?

610
00:32:11,480 --> 00:32:15,760
Speaker 3: This was ninety seven into ninety eight, So you were.

611
00:32:15,720 --> 00:32:18,240
Speaker 1: In Europe from the time when we were grinding.

612
00:32:18,600 --> 00:32:21,040
Speaker 3: I was in Zurich. Yes, I was in Switzerland.

613
00:32:21,640 --> 00:32:21,960
Speaker 4: Damn.

614
00:32:22,040 --> 00:32:24,880
Speaker 3: Okay, I was in Switzerland. I mean, did you see it?

615
00:32:25,080 --> 00:32:27,080
Speaker 3: We were there two weeks out of two weeks out

616
00:32:27,080 --> 00:32:29,560
Speaker 3: of every month. No, we never it never it never,

617
00:32:29,720 --> 00:32:31,080
Speaker 3: you know, so that we never connected.

618
00:32:31,320 --> 00:32:32,280
Speaker 7: Are you are at this time?

619
00:32:32,320 --> 00:32:34,720
Speaker 5: Are you talking to to y'all, like talking about your lives?

620
00:32:34,800 --> 00:32:37,200
Speaker 3: And then yeah, I mean I mean an American attest

621
00:32:37,240 --> 00:32:39,640
Speaker 3: to this, like during this point in the Roots career,

622
00:32:39,840 --> 00:32:43,120
Speaker 3: Like I was the cousin that would come around and

623
00:32:43,440 --> 00:32:46,000
Speaker 3: hang in the dressing room and drink up they liquor

624
00:32:46,080 --> 00:32:48,440
Speaker 3: and eat their food and hang.

625
00:32:48,520 --> 00:32:50,680
Speaker 1: But then I was mail D call the original mail

626
00:32:50,760 --> 00:32:51,360
Speaker 1: D coll.

627
00:32:56,080 --> 00:32:57,800
Speaker 3: But I would bounce because I had to work in

628
00:32:57,840 --> 00:32:59,120
Speaker 3: the morning, you know what I mean, or I had

629
00:32:59,160 --> 00:33:01,240
Speaker 3: school in the morning. But you know, yeah, I was

630
00:33:01,280 --> 00:33:04,600
Speaker 3: definitely you know, still communicating and and and you know,

631
00:33:04,640 --> 00:33:06,760
Speaker 3: I always say I was because of that, because of

632
00:33:06,880 --> 00:33:09,720
Speaker 3: me and Tarik, because of the Tarik Malak introduction, you

633
00:33:09,760 --> 00:33:11,680
Speaker 3: know what I mean, all of that I was. I was.

634
00:33:11,720 --> 00:33:12,880
Speaker 3: I'm a root, you know what I mean, I was

635
00:33:12,880 --> 00:33:14,920
Speaker 3: a root at that point. I just was a root

636
00:33:14,960 --> 00:33:16,720
Speaker 3: in grad school and the root in Wall Street.

637
00:33:17,000 --> 00:33:19,640
Speaker 1: Well, I think we we met.

638
00:33:20,320 --> 00:33:23,560
Speaker 2: I think the first oh distortion, I forgot you're the

639
00:33:23,640 --> 00:33:25,000
Speaker 2: eye in distortion and static.

640
00:33:25,320 --> 00:33:26,200
Speaker 3: Yes are you not?

641
00:33:26,720 --> 00:33:26,920
Speaker 4: Yes?

642
00:33:27,000 --> 00:33:29,640
Speaker 3: I am. I was the star. I was the star

643
00:33:29,720 --> 00:33:30,560
Speaker 3: of the first two routes.

644
00:33:31,400 --> 00:33:33,480
Speaker 1: Yeah, you know, I forgot about distortion.

645
00:33:33,600 --> 00:33:37,080
Speaker 2: I know you were in proceed, but I forgot that's

646
00:33:37,120 --> 00:33:39,000
Speaker 2: eye is the eye.

647
00:33:39,080 --> 00:33:41,600
Speaker 1: That if you just.

648
00:33:46,880 --> 00:33:47,040
Speaker 4: Right.

649
00:33:48,000 --> 00:33:51,200
Speaker 1: I totally forgot that joint. So okay. So at the

650
00:33:51,240 --> 00:33:52,120
Speaker 1: time when.

651
00:33:53,600 --> 00:33:58,960
Speaker 2: Me and Tarique are sort of elevating this thing past

652
00:34:00,120 --> 00:34:03,760
Speaker 2: just being a high school rap group and name only

653
00:34:03,840 --> 00:34:06,640
Speaker 2: and trying to get joints at the gallery, yeah, making

654
00:34:06,800 --> 00:34:08,799
Speaker 2: like the early organic shit?

655
00:34:09,440 --> 00:34:11,120
Speaker 1: Are you taking at seriously?

656
00:34:11,400 --> 00:34:15,040
Speaker 2: Like when Tarik's playing you like past the popcorn and

657
00:34:15,080 --> 00:34:18,400
Speaker 2: like early organics things. Is is there anything sparking in

658
00:34:18,440 --> 00:34:21,000
Speaker 2: your head, like all right, he's doing something or did

659
00:34:21,000 --> 00:34:23,560
Speaker 2: you just think like, uh they corny? Nah?

660
00:34:23,640 --> 00:34:27,080
Speaker 3: Absolutely taking it seriously, you know, absolutely taking it seriously.

661
00:34:27,080 --> 00:34:28,600
Speaker 3: When Tarn told me he was gonna drop out of

662
00:34:28,600 --> 00:34:31,960
Speaker 3: school and and come back to Philly with you and

663
00:34:32,239 --> 00:34:35,040
Speaker 3: concentrate on this group and he's taken malk I was like, yo,

664
00:34:35,200 --> 00:34:36,160
Speaker 3: go you.

665
00:34:36,200 --> 00:34:36,600
Speaker 1: Know what I mean?

666
00:34:36,640 --> 00:34:41,360
Speaker 3: Because again, for me, a part of me wanted to

667
00:34:41,440 --> 00:34:43,360
Speaker 3: be that like you know what I mean, Like you

668
00:34:43,400 --> 00:34:45,400
Speaker 3: remember in high school I was rapid, but it was

669
00:34:45,440 --> 00:34:47,600
Speaker 3: at a time where nobody wasn't making money and it

670
00:34:47,680 --> 00:34:51,480
Speaker 3: wasn't no traveling. It was just like, you know, a

671
00:34:51,520 --> 00:34:54,960
Speaker 3: professional hobby for lack of a better term. So for

672
00:34:55,080 --> 00:34:58,800
Speaker 3: me to see y'all at that point, you know, focus

673
00:34:58,960 --> 00:35:02,040
Speaker 3: and commit and elevating, you know what I mean. I

674
00:35:02,080 --> 00:35:04,680
Speaker 3: was the one on the phone fucking calling Kobe at

675
00:35:04,680 --> 00:35:06,600
Speaker 3: powernighty now like why don't you play the roots? Why

676
00:35:06,600 --> 00:35:10,080
Speaker 3: don't you play the roots? Why you know I work

677
00:35:10,160 --> 00:35:12,120
Speaker 3: with y'all, you know what I mean? So it was

678
00:35:12,200 --> 00:35:15,279
Speaker 3: I was I was absolutely taking it seriously and I

679
00:35:15,320 --> 00:35:20,120
Speaker 3: was absolutely sort of believing in you know, the future,

680
00:35:20,200 --> 00:35:22,480
Speaker 3: the vision, you know what I mean of what y'all

681
00:35:22,480 --> 00:35:25,319
Speaker 3: were forming at that time. Okay, so what did you

682
00:35:25,480 --> 00:35:26,040
Speaker 3: have to do?

683
00:35:26,680 --> 00:35:29,800
Speaker 2: Because I'm trying to get into how you got into

684
00:35:30,719 --> 00:35:32,200
Speaker 2: the profession that you are right now?

685
00:35:32,280 --> 00:35:35,160
Speaker 1: So I know that my correct. Are we your first client?

686
00:35:35,719 --> 00:35:36,920
Speaker 3: Yeah? I mean I can tell you.

687
00:35:37,040 --> 00:35:40,359
Speaker 1: I'll give you two mess worry at the time when

688
00:35:40,560 --> 00:35:41,200
Speaker 1: you came.

689
00:35:41,040 --> 00:35:45,040
Speaker 3: Afore words words as to how I got into this business,

690
00:35:45,400 --> 00:35:47,480
Speaker 3: the words are Richard Nichols.

691
00:35:48,280 --> 00:35:48,600
Speaker 1: Okay.

692
00:35:48,719 --> 00:35:52,879
Speaker 3: So while I'm being the cousin that's smoking up, y'all,

693
00:35:52,920 --> 00:35:55,879
Speaker 3: weed and drinking y'all liquor, you know what I mean,

694
00:35:56,480 --> 00:36:00,360
Speaker 3: Me and me and Rich on the side, and a

695
00:36:00,400 --> 00:36:04,560
Speaker 3: relationship because I'm also the cousin that's in grad school,

696
00:36:04,760 --> 00:36:07,000
Speaker 3: and you know, I mean handling his business, you know

697
00:36:07,000 --> 00:36:08,920
Speaker 3: what I mean. So Rich as all of you who

698
00:36:08,960 --> 00:36:12,279
Speaker 3: know Rich as a you know, he was a visionary

699
00:36:12,760 --> 00:36:16,520
Speaker 3: and he could see things before you could see him.

700
00:36:16,880 --> 00:36:17,080
Speaker 1: Right.

701
00:36:17,400 --> 00:36:20,520
Speaker 3: So I think during those times where I'm building, I'm

702
00:36:20,560 --> 00:36:22,800
Speaker 3: just in the back and we're just talking and arguing

703
00:36:22,840 --> 00:36:25,840
Speaker 3: about shit, and he's schooling me about life and you

704
00:36:25,880 --> 00:36:28,239
Speaker 3: know why, you know, nbas don't mean shit in the

705
00:36:28,239 --> 00:36:31,359
Speaker 3: real world, and you know all of Rich's philosophies. You know,

706
00:36:31,440 --> 00:36:34,680
Speaker 3: he's really he's really testing me, you know what I mean,

707
00:36:34,719 --> 00:36:38,480
Speaker 3: He's really testing me. And I remember it was nineteen

708
00:36:38,600 --> 00:36:43,440
Speaker 3: ninety eight. I was at the bank and he called

709
00:36:43,480 --> 00:36:46,439
Speaker 3: me and he was like, Yo, where are you at?

710
00:36:46,480 --> 00:36:47,560
Speaker 3: And I was like, I'm at the band, I'm at

711
00:36:47,600 --> 00:36:49,240
Speaker 3: my job. He was like, YO, come by the studio

712
00:36:49,360 --> 00:36:52,000
Speaker 3: after he was at some MEMBERSNY Studios is on fifty

713
00:36:52,000 --> 00:36:55,600
Speaker 3: fourth Street. My bank was on fifty third and Alex

714
00:36:55,760 --> 00:36:58,279
Speaker 3: So I walked up there, walked in the studio with him,

715
00:36:58,320 --> 00:36:59,800
Speaker 3: and I think it might have been like Axe or

716
00:37:00,160 --> 00:37:02,320
Speaker 3: somebody back in, one of the engineers.

717
00:37:01,880 --> 00:37:08,480
Speaker 2: Actually, and he had, you know, two bottles of red wine,

718
00:37:08,640 --> 00:37:09,120
Speaker 2: you know what I mean.

719
00:37:09,200 --> 00:37:12,239
Speaker 3: We sat there, drank a little bit, smoked a little bit,

720
00:37:12,440 --> 00:37:14,239
Speaker 3: and nobody else was in there. I think he was.

721
00:37:14,239 --> 00:37:16,480
Speaker 3: He was He was mixing like a jazzy fa nasty

722
00:37:16,520 --> 00:37:19,960
Speaker 3: song or something like that, and uh, he was like, yo,

723
00:37:20,400 --> 00:37:24,560
Speaker 3: I hate this ship. And I was like, okay, what

724
00:37:24,640 --> 00:37:26,319
Speaker 3: you what do you what do you hate? And he

725
00:37:26,440 --> 00:37:28,239
Speaker 3: was like it is fucking managing this ship, like I

726
00:37:28,239 --> 00:37:31,080
Speaker 3: hate it. And I'm looking at him, like what is

727
00:37:31,080 --> 00:37:33,920
Speaker 3: he talking about? And he was like, you know, just

728
00:37:34,160 --> 00:37:37,040
Speaker 3: dealing with the agents, dealing with these dudes in their money,

729
00:37:37,280 --> 00:37:39,800
Speaker 3: you know, dealing with the record label and budgets and

730
00:37:39,800 --> 00:37:41,400
Speaker 3: and all of that ship. He was like, I fucking

731
00:37:41,440 --> 00:37:43,560
Speaker 3: hate it, Like that's the part of my job that

732
00:37:43,640 --> 00:37:46,360
Speaker 3: I hate. And anyone in those rich you know was

733
00:37:46,480 --> 00:37:50,520
Speaker 3: He's the ultimate visionary, the ultimate creative, you know, the

734
00:37:50,520 --> 00:37:53,080
Speaker 3: fifth beetle to you know, to to to to the

735
00:37:53,239 --> 00:37:55,800
Speaker 3: really the you know, the third and fourth beatle to

736
00:37:55,960 --> 00:37:59,480
Speaker 3: Tarik's first and second from a creative perspective and a

737
00:37:59,560 --> 00:38:03,000
Speaker 3: visionary respective and what he was saying to me was

738
00:38:03,480 --> 00:38:06,359
Speaker 3: this part of my job is weighing me down. So

739
00:38:06,480 --> 00:38:08,960
Speaker 3: I just was like, how can I help you know

740
00:38:09,000 --> 00:38:10,200
Speaker 3: what I mean? He's like, all right, that's what we're

741
00:38:10,200 --> 00:38:12,319
Speaker 3: gonna do. You know, he gave me Carol Lewis's number.

742
00:38:12,320 --> 00:38:14,000
Speaker 3: I remember he gave me Caro Lewis's number. He gave

743
00:38:14,000 --> 00:38:16,799
Speaker 3: me somebody's number at the label, and and and and

744
00:38:16,880 --> 00:38:21,359
Speaker 3: he gave me Miyoshi's number, and and he was like, YO,

745
00:38:21,640 --> 00:38:23,600
Speaker 3: call these three. I'm gonna tell him you calling them,

746
00:38:23,640 --> 00:38:25,839
Speaker 3: and then you can take this shit over. And I

747
00:38:25,880 --> 00:38:28,439
Speaker 3: was like, but Rich, I don't I got a dog.

748
00:38:28,480 --> 00:38:30,640
Speaker 3: I got a job, Like I got a real fucking

749
00:38:30,680 --> 00:38:32,480
Speaker 3: job down the street, you know what I mean. He

750
00:38:32,560 --> 00:38:33,839
Speaker 3: was like, don't worry about you gonna figure it out.

751
00:38:33,880 --> 00:38:37,520
Speaker 3: You're gonna figure it out. I literally left the studio,

752
00:38:37,960 --> 00:38:42,680
Speaker 3: as you know, Rich's partner that night. And you know,

753
00:38:42,719 --> 00:38:45,719
Speaker 3: I didn't know shit about the music business. But you know,

754
00:38:46,200 --> 00:38:49,759
Speaker 3: I knew finance, right, and I knew business, and I

755
00:38:49,840 --> 00:38:52,640
Speaker 3: knew the rhythm of back to my Mom right. I

756
00:38:52,719 --> 00:38:55,640
Speaker 3: knew the rhythm of a negotiation and the rhythm of

757
00:38:55,640 --> 00:38:58,080
Speaker 3: a conversation. And I work at the bank, and I

758
00:38:58,160 --> 00:39:00,080
Speaker 3: know how to deal with these white folks, you know

759
00:39:00,120 --> 00:39:02,239
Speaker 3: what I mean. So there's no different than you know,

760
00:39:02,320 --> 00:39:04,319
Speaker 3: someone I'm dealing with the bank and someone I'm dealing

761
00:39:04,360 --> 00:39:06,759
Speaker 3: with the label. So I sort of fell back on

762
00:39:07,239 --> 00:39:11,640
Speaker 3: the experience that I had my entire life, and Rich

763
00:39:11,719 --> 00:39:14,160
Speaker 3: gave me the opportunity to figure it out. And it

764
00:39:14,239 --> 00:39:18,520
Speaker 3: was months of me figuring it out right. And you know,

765
00:39:18,640 --> 00:39:20,759
Speaker 3: at a certain point it went from me doing two

766
00:39:20,800 --> 00:39:23,480
Speaker 3: hours of root work and ten hours of bank work,

767
00:39:23,560 --> 00:39:25,120
Speaker 3: and then at a certain point, I you know, be

768
00:39:25,160 --> 00:39:27,400
Speaker 3: in my office to ten at night and realized, like,

769
00:39:27,480 --> 00:39:29,400
Speaker 3: you know, I haven't done shit for my bank, Like

770
00:39:29,440 --> 00:39:32,680
Speaker 3: I just wanted the phone negotiating tour deals and figuring

771
00:39:32,760 --> 00:39:37,200
Speaker 3: out you know, mileage from from London to you know whatever,

772
00:39:37,280 --> 00:39:39,120
Speaker 3: you know, what's the mileage and what's the gas called.

773
00:39:39,160 --> 00:39:40,560
Speaker 3: You know, I've been doing that. So I got to

774
00:39:40,560 --> 00:39:43,200
Speaker 3: a point where I was like, yo, I again going

775
00:39:43,239 --> 00:39:46,440
Speaker 3: back to my earlier point. I found what I'm supposed to.

776
00:39:46,440 --> 00:39:49,920
Speaker 3: I've eliminated all of these things that I wasn't I

777
00:39:50,000 --> 00:39:53,320
Speaker 3: wasn't interested in, and I finally found my passion, or

778
00:39:53,360 --> 00:39:57,719
Speaker 3: I should say my passion found me. And I had

779
00:39:57,719 --> 00:39:59,279
Speaker 3: to make a decision. You know, I was making six

780
00:39:59,320 --> 00:40:01,680
Speaker 3: figures at the bath. I was twenty this is ninety seven.

781
00:40:01,760 --> 00:40:03,960
Speaker 3: I was twenty five years old, twenty sixty, twenty five

782
00:40:04,000 --> 00:40:06,960
Speaker 3: years old, making six figures at the bank.

783
00:40:06,880 --> 00:40:07,080
Speaker 1: You know.

784
00:40:08,000 --> 00:40:10,799
Speaker 3: And but I went talked to my mom again, you know,

785
00:40:10,920 --> 00:40:12,960
Speaker 3: my my rock, and I said, Mom, I'm I'm gonna

786
00:40:12,960 --> 00:40:15,400
Speaker 3: work with I'm gonna work for Tariq and his group,

787
00:40:16,120 --> 00:40:17,760
Speaker 3: you know what I mean. My mom was like, oh really,

788
00:40:18,120 --> 00:40:19,920
Speaker 3: and she's like, it's a yeah. He's like, what you

789
00:40:20,040 --> 00:40:22,480
Speaker 3: gonna do? I said, I don't know, Like you know,

790
00:40:22,520 --> 00:40:25,680
Speaker 3: I'm gonna be richest partner and we're gonna figure this out.

791
00:40:25,800 --> 00:40:27,440
Speaker 1: And you know, my mom, being.

792
00:40:27,280 --> 00:40:30,080
Speaker 3: An entrepreneur that she is, she was like, look, as

793
00:40:30,080 --> 00:40:31,799
Speaker 3: long as you can take care of that boy talking

794
00:40:31,800 --> 00:40:33,879
Speaker 3: about Darren, as long as you can take care that boy,

795
00:40:33,920 --> 00:40:36,480
Speaker 3: you can pay your rent, go ahead, do you you know?

796
00:40:36,560 --> 00:40:39,080
Speaker 3: So I said a prayer and jumped out on face.

797
00:40:39,160 --> 00:40:41,879
Speaker 3: And I remember my first year I was making six

798
00:40:41,920 --> 00:40:44,319
Speaker 3: figures with in the bank, and my first year with

799
00:40:44,360 --> 00:40:48,560
Speaker 3: the Roots, I made twenty seven thousand dollars and uh,

800
00:40:49,000 --> 00:40:52,760
Speaker 3: you know, took a huge break, but I always appop

801
00:40:54,719 --> 00:40:58,080
Speaker 3: last day that I worked the last day that I

802
00:40:58,120 --> 00:41:00,440
Speaker 3: worked in my life. The last time I worked the

803
00:41:00,640 --> 00:41:03,279
Speaker 3: job was that last day at the bank. You know

804
00:41:03,320 --> 00:41:06,439
Speaker 3: what I mean, Like, that's the last job I've ever had.

805
00:41:06,480 --> 00:41:08,279
Speaker 3: The last day I woke up and said I have

806
00:41:08,440 --> 00:41:11,239
Speaker 3: to go to work was that day in April of

807
00:41:11,320 --> 00:41:13,080
Speaker 3: nineteen ninety eight when I left the bank.

808
00:41:18,000 --> 00:41:20,680
Speaker 2: The thing is, is that, all right? Can you explain

809
00:41:20,719 --> 00:41:24,680
Speaker 2: to our listeners what does it entail?

810
00:41:25,040 --> 00:41:25,279
Speaker 1: Now?

811
00:41:25,680 --> 00:41:28,279
Speaker 2: I'll give the pre story at least with us, the

812
00:41:28,320 --> 00:41:32,480
Speaker 2: way that we were living very hand to mouth. You

813
00:41:32,520 --> 00:41:35,920
Speaker 2: would do a show nine times out of ten. You know,

814
00:41:35,960 --> 00:41:39,400
Speaker 2: we get paid in cash, even though our system was

815
00:41:39,440 --> 00:41:42,160
Speaker 2: a little bit different. It was more of a socialist system,

816
00:41:42,280 --> 00:41:44,880
Speaker 2: like you get to repeat, you get to repay, you

817
00:41:44,920 --> 00:41:46,160
Speaker 2: get to you know that sort of thing.

818
00:41:46,200 --> 00:41:47,400
Speaker 1: And had like a little talance.

819
00:41:48,200 --> 00:41:52,239
Speaker 2: But you know, the first time I got my advance,

820
00:41:53,360 --> 00:41:56,359
Speaker 2: you know, you would have killed me, Like I spent

821
00:41:56,440 --> 00:42:00,839
Speaker 2: that shit in three weeks my van. Do you get

822
00:42:00,960 --> 00:42:07,319
Speaker 2: what you get about? Let's see seven thousand dollars worth

823
00:42:07,360 --> 00:42:11,839
Speaker 2: of records. Yeah, a bunch of pumas.

824
00:42:11,880 --> 00:42:14,239
Speaker 1: You know. I was, I was Billy Jean, I was I.

825
00:42:14,200 --> 00:42:15,920
Speaker 8: Was about say when I sorry, you say he was

826
00:42:15,920 --> 00:42:16,960
Speaker 8: giving booms money.

827
00:42:18,719 --> 00:42:21,200
Speaker 2: It was like a hundred bucks trying to watch it

828
00:42:21,280 --> 00:42:24,520
Speaker 2: joynts like glow in the Dark, Like I was just

829
00:42:25,120 --> 00:42:27,920
Speaker 2: you know, Sean hates this story, but that.

830
00:42:28,000 --> 00:42:29,240
Speaker 4: Look he's pissed. He's already.

831
00:42:29,280 --> 00:42:31,920
Speaker 1: Man, Man, it's the truth.

832
00:42:32,600 --> 00:42:34,320
Speaker 3: Like thirty years later, thirty years.

833
00:42:34,239 --> 00:42:37,839
Speaker 2: Later, right, you just you don't think about like I

834
00:42:37,880 --> 00:42:41,640
Speaker 2: wasn't thinking about like am I Like back in nineteen

835
00:42:41,719 --> 00:42:45,720
Speaker 2: ninety three, Like nineteen ninety nine seemed like the future.

836
00:42:45,440 --> 00:42:48,400
Speaker 1: Like oh we won't be here that.

837
00:42:47,760 --> 00:42:51,640
Speaker 2: That's thet I think, you know, even coming back from

838
00:42:51,680 --> 00:42:53,920
Speaker 2: the proceed video, my dad was still like you got

839
00:42:53,920 --> 00:42:57,359
Speaker 2: to get a real job. Like I didn't see this

840
00:42:57,600 --> 00:43:01,120
Speaker 2: as a sustainable future.

841
00:43:01,280 --> 00:43:04,520
Speaker 7: So curious how he tuned it up. Yes, can you.

842
00:43:04,440 --> 00:43:10,640
Speaker 2: Explain how an organization with at least thirteen people because

843
00:43:10,680 --> 00:43:15,080
Speaker 2: we rolled like you know, there's a band, there's you know,

844
00:43:15,200 --> 00:43:18,600
Speaker 2: staff and all those things. Can you just basically because

845
00:43:18,600 --> 00:43:20,160
Speaker 2: a lot of people do want to know how the

846
00:43:20,239 --> 00:43:24,360
Speaker 2: Roote's been able to be a thing, drive and be

847
00:43:24,440 --> 00:43:28,080
Speaker 2: a thing when on paper we technically should.

848
00:43:27,840 --> 00:43:30,440
Speaker 7: Now yeah, like what was those first changes that you made? Sean?

849
00:43:30,520 --> 00:43:31,719
Speaker 5: Like you came in he was like, oh no, we

850
00:43:31,760 --> 00:43:34,000
Speaker 5: gotta do this, we gotta I.

851
00:43:33,920 --> 00:43:39,239
Speaker 2: Mean well, also would threaten to fire me if I

852
00:43:39,360 --> 00:43:42,000
Speaker 2: ever fucked up. I don't know if we'll go into

853
00:43:42,040 --> 00:43:45,719
Speaker 2: his clients that have no if you I mean shor

854
00:43:45,719 --> 00:43:47,640
Speaker 2: want to ask me shell shock, Like if I spend

855
00:43:47,719 --> 00:43:54,200
Speaker 2: anything over like my nineteen ninety nine budget, I'm still

856
00:43:54,239 --> 00:44:02,600
Speaker 2: like can I buy this bicycle? Or you know, I'm It's.

857
00:44:04,000 --> 00:44:09,360
Speaker 3: Because again, coming into this business, I didn't I didn't

858
00:44:09,400 --> 00:44:12,520
Speaker 3: grow up in this business, so I didn't know the

859
00:44:12,680 --> 00:44:17,080
Speaker 3: norms and the roles and the titles and the things, right.

860
00:44:17,239 --> 00:44:21,319
Speaker 3: So when I started working with rich you know, I

861
00:44:21,360 --> 00:44:23,360
Speaker 3: remember we had a conversation. We were in the studio

862
00:44:23,400 --> 00:44:25,640
Speaker 3: one day and I asked him, I said, you know,

863
00:44:26,360 --> 00:44:29,080
Speaker 3: what's my title? And he was like, I don't know.

864
00:44:29,280 --> 00:44:30,400
Speaker 3: You know, He's like, what's my title?

865
00:44:30,600 --> 00:44:31,200
Speaker 1: You know what I mean?

866
00:44:31,360 --> 00:44:34,920
Speaker 3: And I was like true, I was like facts, And

867
00:44:34,960 --> 00:44:38,840
Speaker 3: we sort of settled on these titles of creative manager

868
00:44:39,360 --> 00:44:46,120
Speaker 3: and business manager, right, but it extend My role extended

869
00:44:46,200 --> 00:44:50,760
Speaker 3: beyond what a traditional business manager did. Like a business

870
00:44:50,760 --> 00:44:55,840
Speaker 3: manager in the business is pretty much your accountant, you know,

871
00:44:55,960 --> 00:44:59,759
Speaker 3: or your financial advisor. That person builds your financial team.

872
00:45:00,239 --> 00:45:02,840
Speaker 3: It's the hub of your financial team. So that person

873
00:45:02,920 --> 00:45:05,520
Speaker 3: is the one who interacts with your tax account and

874
00:45:05,560 --> 00:45:08,800
Speaker 3: interacts with your investment team, and interacts with your insurance

875
00:45:08,840 --> 00:45:11,400
Speaker 3: team and your bank and you know, all of the

876
00:45:11,480 --> 00:45:16,520
Speaker 3: financial activity around your business. He's your CFO. For me,

877
00:45:16,760 --> 00:45:20,000
Speaker 3: that was an easy sort of title because that is

878
00:45:20,040 --> 00:45:22,200
Speaker 3: the that is similar to the role that I played

879
00:45:22,200 --> 00:45:24,680
Speaker 3: at the bank as a private banker. That's what I

880
00:45:24,760 --> 00:45:27,840
Speaker 3: was doing behind network individuals. I was the hub of

881
00:45:27,960 --> 00:45:31,400
Speaker 3: all of their financial activity and using specialists in the

882
00:45:31,440 --> 00:45:33,320
Speaker 3: bank and bringing them in. So I was like cool,

883
00:45:33,760 --> 00:45:37,440
Speaker 3: But my role with the roots or was more. You know,

884
00:45:37,520 --> 00:45:40,960
Speaker 3: I was also the person that was responsible for touring,

885
00:45:41,560 --> 00:45:46,560
Speaker 3: you know, tour strategy, toard budgets, toar execution, you know,

886
00:45:46,680 --> 00:45:48,200
Speaker 3: every aspect of a tour.

887
00:45:48,320 --> 00:45:48,480
Speaker 5: You know.

888
00:45:48,560 --> 00:45:50,560
Speaker 3: Rich sort of handed that to me. And again that

889
00:45:50,719 --> 00:45:53,759
Speaker 3: that's not your traditional business manager, you know what I mean,

890
00:45:53,760 --> 00:45:56,359
Speaker 3: it's sort of part of the management job. So where

891
00:45:56,360 --> 00:46:00,399
Speaker 3: me and Rich sort of had our delineation was all

892
00:46:00,480 --> 00:46:03,760
Speaker 3: of the business aspects of management, dealing with the label,

893
00:46:03,800 --> 00:46:05,680
Speaker 3: Like most business managers don't deal with the label, but

894
00:46:05,719 --> 00:46:09,200
Speaker 3: I was dealing with manager recording, budgets and and and

895
00:46:09,280 --> 00:46:11,520
Speaker 3: that type of thing. While Rich was dealing with making

896
00:46:11,520 --> 00:46:12,120
Speaker 3: the records.

897
00:46:13,120 --> 00:46:14,160
Speaker 4: He was in the studio, you know.

898
00:46:14,280 --> 00:46:18,080
Speaker 3: So so those first couple of years was a period

899
00:46:18,080 --> 00:46:21,799
Speaker 3: of adjustment for both of us because I came in

900
00:46:22,080 --> 00:46:26,279
Speaker 3: on my flat shoe, ignorant to the business shit. And

901
00:46:26,600 --> 00:46:30,680
Speaker 3: Rich although he was the you know, upon first sight

902
00:46:30,840 --> 00:46:32,960
Speaker 3: or if you get in an argument with him, you

903
00:46:33,040 --> 00:46:35,560
Speaker 3: know what I mean, you think he's the roughest, toughest,

904
00:46:35,920 --> 00:46:39,400
Speaker 3: you know dude in the room, Rich was a softy

905
00:46:40,000 --> 00:46:43,520
Speaker 3: like Rich was like doctor, yes, Like anybody can get

906
00:46:43,560 --> 00:46:45,520
Speaker 3: anything out of Rich, you know what I mean. So

907
00:46:46,200 --> 00:46:48,960
Speaker 3: for me it was like I was like, Doug, why

908
00:46:49,000 --> 00:46:51,600
Speaker 3: do we have all of these people around? Like He's like, oh,

909
00:46:51,640 --> 00:46:53,719
Speaker 3: because we're developing this and this and that and this

910
00:46:53,800 --> 00:46:57,680
Speaker 3: and that. We literally argue back and forth about the

911
00:46:57,800 --> 00:47:03,640
Speaker 3: usefulness of individual or why are we paying this out

912
00:47:03,680 --> 00:47:07,080
Speaker 3: of the roots tour money? Like why is this person

913
00:47:07,080 --> 00:47:09,440
Speaker 3: getting their rent paid out of the roots tour money?

914
00:47:09,520 --> 00:47:11,840
Speaker 3: Like are they not self sufficient? Like is this? Do

915
00:47:11,840 --> 00:47:14,200
Speaker 3: we have a deal with these people? So I came

916
00:47:14,239 --> 00:47:18,400
Speaker 3: in and sort of instituted traditional business structure in a

917
00:47:18,440 --> 00:47:21,840
Speaker 3: non traditional business, or at least tried to institute traditional

918
00:47:21,880 --> 00:47:25,759
Speaker 3: business structure and a non traditional business. And it was

919
00:47:25,840 --> 00:47:33,120
Speaker 3: the yin and yang of Rich's creative vision as well

920
00:47:33,120 --> 00:47:39,440
Speaker 3: as socialist mentality mixed with my or capitalist mentality and

921
00:47:39,680 --> 00:47:43,600
Speaker 3: hardcore vision that sort of formed this nice sort of

922
00:47:43,680 --> 00:47:46,640
Speaker 3: pocket that we ended up in. Right, We ended up

923
00:47:46,680 --> 00:47:51,000
Speaker 3: with the Roots Crew, but I also made sure that

924
00:47:51,040 --> 00:47:53,839
Speaker 3: the roots were cool, you know what I mean. If

925
00:47:53,840 --> 00:47:56,160
Speaker 3: we just would have went with the Roots Crew, the

926
00:47:56,280 --> 00:47:59,319
Speaker 3: Roots probably wouldn't be here by now. So I made sure, like, yes,

927
00:47:59,360 --> 00:48:01,960
Speaker 3: we got the Root Crew, you know what I mean,

928
00:48:02,200 --> 00:48:05,040
Speaker 3: which is, you know, planting seeds for a lot of

929
00:48:05,080 --> 00:48:07,440
Speaker 3: other people. But I'm gonna make sure that the roots

930
00:48:07,440 --> 00:48:11,200
Speaker 3: are cool as well, because that is the bus that

931
00:48:11,239 --> 00:48:14,719
Speaker 3: we're all riding. And it was that sort of that

932
00:48:14,880 --> 00:48:17,759
Speaker 3: back and forth up front, which was a lot of

933
00:48:17,800 --> 00:48:21,160
Speaker 3: back and forth, that allowed us to build the foundation

934
00:48:21,320 --> 00:48:23,520
Speaker 3: I'd say, by like two thousand and two, two thousand

935
00:48:23,560 --> 00:48:27,280
Speaker 3: and three, when we start sort of rolling post post

936
00:48:27,280 --> 00:48:31,239
Speaker 3: things fall apart, post Grammy, that sort of allowed us

937
00:48:31,280 --> 00:48:33,840
Speaker 3: to take this, you know, this, this beautiful journey that

938
00:48:33,880 --> 00:48:35,480
Speaker 3: we've been on for the last couple of decades.

939
00:48:35,760 --> 00:48:37,680
Speaker 5: Did you know you'd be the bad cop to Riches

940
00:48:37,719 --> 00:48:39,000
Speaker 5: good cop. I'm sorry, I'm here.

941
00:48:39,200 --> 00:48:42,280
Speaker 3: I mean at times I was most of the times

942
00:48:42,360 --> 00:48:44,600
Speaker 3: I was the more. I was the financial bad cop

943
00:48:44,800 --> 00:48:48,719
Speaker 3: to Riches good cop, but I also was the creative

944
00:48:49,200 --> 00:48:52,840
Speaker 3: and business good cop sometimes to Rich's bad cop. Like

945
00:48:52,840 --> 00:48:56,120
Speaker 3: we played ying and yang really well, especially with you know,

946
00:48:56,239 --> 00:49:00,359
Speaker 3: the the label side or promoters or you know, creates,

947
00:49:00,480 --> 00:49:02,360
Speaker 3: you know what I mean. We played we played our

948
00:49:02,680 --> 00:49:05,839
Speaker 3: good cop backcop really well. But definitely because of my background.

949
00:49:06,200 --> 00:49:09,040
Speaker 3: You know, I played the financial bad cop and and

950
00:49:09,040 --> 00:49:11,720
Speaker 3: and Rich played the good cop just because he was doctor.

951
00:49:11,800 --> 00:49:14,439
Speaker 3: Yes a lot of times. But but we we we

952
00:49:14,440 --> 00:49:16,640
Speaker 3: we balanced each other well. And I think you know,

953
00:49:16,719 --> 00:49:18,680
Speaker 3: at the end, we at the end, we you know,

954
00:49:18,719 --> 00:49:21,239
Speaker 3: we were both managers, you know what I mean. Like

955
00:49:21,320 --> 00:49:24,840
Speaker 3: I I just said business manager without knowing that business

956
00:49:24,840 --> 00:49:27,080
Speaker 3: manager was actually a role in the music business. I

957
00:49:27,200 --> 00:49:29,320
Speaker 3: just like, Okay, I have the business handle of the creator,

958
00:49:30,200 --> 00:49:32,200
Speaker 3: so I ran with that. But I think that that

959
00:49:32,400 --> 00:49:34,799
Speaker 3: that's the reason why we were able to lay the

960
00:49:34,840 --> 00:49:36,839
Speaker 3: foundation for the roots and and and and I said

961
00:49:36,880 --> 00:49:39,200
Speaker 3: this before another in the in other interviews. You know,

962
00:49:39,520 --> 00:49:42,480
Speaker 3: we were we were also realistic, yea, Like at the

963
00:49:42,560 --> 00:49:46,200
Speaker 3: end of the day, our goal was can these guys

964
00:49:46,239 --> 00:49:48,560
Speaker 3: make enough money so that they don't have to go

965
00:49:48,600 --> 00:49:52,040
Speaker 3: get a day job, you know, and and and make

966
00:49:52,080 --> 00:49:53,840
Speaker 3: money and live off of their art, you know what

967
00:49:53,840 --> 00:49:55,640
Speaker 3: I mean. That was our goal. It wasn't like let's

968
00:49:55,960 --> 00:49:58,200
Speaker 3: let's let's make sure that a mirror can drop around

969
00:49:58,200 --> 00:50:00,600
Speaker 3: in the maybox and Tarik can have twenty five cribs

970
00:50:00,640 --> 00:50:02,879
Speaker 3: around the country. It was like, Yo, can they pay

971
00:50:02,920 --> 00:50:06,279
Speaker 3: their rent? Can they give their mom some money when

972
00:50:06,280 --> 00:50:08,080
Speaker 3: she needed for a light build? Can they take a

973
00:50:08,160 --> 00:50:10,479
Speaker 3: lady out on a date, you know what I mean?

974
00:50:10,840 --> 00:50:13,480
Speaker 3: And and then can we go and do it all again?

975
00:50:13,640 --> 00:50:18,000
Speaker 3: So it was like having realistic goals, understanding the what

976
00:50:18,120 --> 00:50:21,160
Speaker 3: a blue collar musician is I mean, because again rich

977
00:50:21,280 --> 00:50:24,200
Speaker 3: come from Rich came from that jazz world where it

978
00:50:24,400 --> 00:50:26,920
Speaker 3: was you know, blue collar musicians, you know what I mean.

979
00:50:27,000 --> 00:50:30,480
Speaker 3: So understanding that, you know, a blue collar musician is,

980
00:50:30,719 --> 00:50:33,760
Speaker 3: you know, living off of his or her art and

981
00:50:33,840 --> 00:50:37,800
Speaker 3: they're enjoying that versus going and having a substitute teach

982
00:50:38,680 --> 00:50:41,640
Speaker 3: and you know, playing the jazz clubs at night when they.

983
00:50:41,560 --> 00:50:42,520
Speaker 1: Can you know what I mean.

984
00:50:42,600 --> 00:50:45,560
Speaker 3: So it was that that sort of mentality that we

985
00:50:45,640 --> 00:50:49,480
Speaker 3: always had, and obviously those goals increased over the as

986
00:50:49,520 --> 00:50:52,240
Speaker 3: we got more successful, you know, those But we've always

987
00:50:52,320 --> 00:50:55,320
Speaker 3: even to this day, you know, I'm you know, it's funny,

988
00:50:55,320 --> 00:50:57,200
Speaker 3: I'll be in these rooms and I love the roots.

989
00:50:57,239 --> 00:50:59,239
Speaker 3: I really do love the roots. And I'm like, name

990
00:50:59,360 --> 00:51:02,680
Speaker 3: fucking three root songs. You love the concept of.

991
00:51:02,640 --> 00:51:03,759
Speaker 1: The reats, you know what I mean?

992
00:51:06,080 --> 00:51:08,040
Speaker 3: Three root songs? You know what I mean. But again,

993
00:51:08,200 --> 00:51:11,480
Speaker 3: for us, that's always been our goal was, how can

994
00:51:11,520 --> 00:51:16,440
Speaker 3: we take these virtuoso you know, performers, you know, Tarek

995
00:51:16,520 --> 00:51:19,920
Speaker 3: and a mirror, how can we make sure that you know,

996
00:51:20,040 --> 00:51:22,440
Speaker 3: they can they can create a living off of their

997
00:51:22,480 --> 00:51:25,200
Speaker 3: talent because they're super fucking talented and there's nobody out

998
00:51:25,200 --> 00:51:27,360
Speaker 3: there better than them. They may never create a hit

999
00:51:27,440 --> 00:51:32,239
Speaker 3: record ever in life, but that shouldn't define, you know,

1000
00:51:32,360 --> 00:51:34,880
Speaker 3: their future and their ability to earn a living off

1001
00:51:34,920 --> 00:51:35,080
Speaker 3: of the.

1002
00:51:36,840 --> 00:51:43,640
Speaker 2: Absolutely so you mentioned the socialist system versus the capitalist system,

1003
00:51:43,640 --> 00:51:46,360
Speaker 2: of which you know, I think people think I'm super

1004
00:51:46,360 --> 00:51:51,120
Speaker 2: exaggerating when I said, like we we really didn't start

1005
00:51:51,600 --> 00:51:54,120
Speaker 2: as far as me and Tarik like really put ourselves

1006
00:51:54,160 --> 00:51:57,680
Speaker 2: on payroll until like later later or later in life,

1007
00:51:57,719 --> 00:52:03,279
Speaker 2: whereas absolutely before were it was very socialist, like okay, again,

1008
00:52:03,360 --> 00:52:05,399
Speaker 2: your RNK gets paid and your car bill gets paid

1009
00:52:05,440 --> 00:52:09,200
Speaker 2: and that's how and you kind of came in and

1010
00:52:09,239 --> 00:52:11,640
Speaker 2: cleaned up shop, like, okay, well why are we So

1011
00:52:12,400 --> 00:52:16,799
Speaker 2: do you, in hindsight do you feel as though that

1012
00:52:17,560 --> 00:52:20,000
Speaker 2: I think the socialist position sort of kept us pure.

1013
00:52:21,200 --> 00:52:25,880
Speaker 1: But did you agree with it? Because the thing is that.

1014
00:52:26,000 --> 00:52:28,839
Speaker 3: I agree with aspects of it, you know what I mean?

1015
00:52:29,239 --> 00:52:31,680
Speaker 3: I agree with aspects of it, but I think I

1016
00:52:31,719 --> 00:52:36,160
Speaker 3: think the way that things were set up, people were

1017
00:52:36,160 --> 00:52:39,040
Speaker 3: taking advantage of it, and people were taking advantage of

1018
00:52:39,160 --> 00:52:43,280
Speaker 3: Rich and I think he and I think he realized

1019
00:52:43,320 --> 00:52:45,520
Speaker 3: that too. I think that's why I got that call

1020
00:52:45,600 --> 00:52:49,840
Speaker 3: that night from the bank. But I agree with aspects

1021
00:52:49,840 --> 00:52:52,600
Speaker 3: of it. I agreed with the sort of creative community

1022
00:52:53,280 --> 00:52:57,239
Speaker 3: that was being built. And for any community, the one

1023
00:52:57,280 --> 00:53:00,680
Speaker 3: thing that in any creative community, any you know, sort

1024
00:53:00,719 --> 00:53:04,080
Speaker 3: of a musical movement, you know, whatever you want to

1025
00:53:04,080 --> 00:53:06,719
Speaker 3: call it, you know, the one thing that's needed in

1026
00:53:06,800 --> 00:53:10,319
Speaker 3: order to breathe life into it is infrastructure. Otherwise it's

1027
00:53:10,360 --> 00:53:13,040
Speaker 3: just some one off musicians and artists, fucking you.

1028
00:53:13,000 --> 00:53:14,280
Speaker 1: Know, creative.

1029
00:53:14,400 --> 00:53:17,360
Speaker 3: Yeah, he's just doing it right. It's not a community

1030
00:53:17,440 --> 00:53:20,520
Speaker 3: or a movement without any infrastructure. And what Rich had

1031
00:53:20,680 --> 00:53:25,280
Speaker 3: was the vision to say Okay, we're going to provide

1032
00:53:25,280 --> 00:53:30,640
Speaker 3: that infrastructure, right, and without that creative infrastructure, Without that infrastructure,

1033
00:53:30,880 --> 00:53:34,799
Speaker 3: the community slash movement, slash everything that was happening that

1034
00:53:35,080 --> 00:53:38,480
Speaker 3: beautiful times that we all had from you know, ninety

1035
00:53:38,560 --> 00:53:41,600
Speaker 3: seven to two thousand and four where all of this

1036
00:53:41,680 --> 00:53:44,800
Speaker 3: ship you know, really sort of took off. It wouldn't

1037
00:53:44,800 --> 00:53:47,600
Speaker 3: have it wouldn't have existed without Richard Richard Nichols pre

1038
00:53:47,760 --> 00:53:51,719
Speaker 3: you know, creating that infrastructure. However, the problem when you

1039
00:53:51,800 --> 00:53:57,479
Speaker 3: have you know, infrastructure without structure is that infrastructure would

1040
00:53:57,480 --> 00:54:00,080
Speaker 3: have would have eaten itself alive because there would have

1041
00:53:59,960 --> 00:54:03,360
Speaker 3: been too many people eating at that same apple, you

1042
00:54:03,360 --> 00:54:04,640
Speaker 3: know what I mean. At some point you got to

1043
00:54:04,680 --> 00:54:07,000
Speaker 3: be like, I'm cutting this apple in half, Tarekan the mirror.

1044
00:54:07,000 --> 00:54:09,319
Speaker 3: This is your half, everybody else, this is y'all hair.

1045
00:54:09,520 --> 00:54:12,040
Speaker 3: If y'all can't survive off of this, oh so be it,

1046
00:54:12,200 --> 00:54:15,239
Speaker 3: you know what I mean. So that's where, you know,

1047
00:54:15,360 --> 00:54:17,799
Speaker 3: the the balance of being rich at least in that

1048
00:54:17,880 --> 00:54:22,680
Speaker 3: time was was that I provided the structure for the infrastructure.

1049
00:54:23,040 --> 00:54:27,000
Speaker 3: But if if it were just my way, it probably

1050
00:54:27,000 --> 00:54:30,480
Speaker 3: wouldn't have survived either because I was too hardcore. You

1051
00:54:30,520 --> 00:54:32,560
Speaker 3: know this is about Tarekan the Mirror, and I think

1052
00:54:32,680 --> 00:54:35,640
Speaker 3: that that without the commun I think y'all thrived off

1053
00:54:35,640 --> 00:54:36,680
Speaker 3: of the community as well.

1054
00:54:36,920 --> 00:54:39,080
Speaker 5: Think about that, there would have been no Black Lily,

1055
00:54:39,239 --> 00:54:40,319
Speaker 5: And think about all the people that.

1056
00:54:43,800 --> 00:54:47,520
Speaker 3: Black Lily know, even the you know, the whole you

1057
00:54:47,560 --> 00:54:50,480
Speaker 3: know tele comment like all of all of that, Not

1058
00:54:50,600 --> 00:54:53,480
Speaker 3: that they were core, but they were part of the

1059
00:54:53,480 --> 00:54:57,680
Speaker 3: the orbit that that everybody sort of you know, revolved around.

1060
00:54:57,680 --> 00:54:59,520
Speaker 3: So I think, you know, to your point of me,

1061
00:54:59,640 --> 00:55:03,880
Speaker 3: I think this. I agreed with a portion of you know,

1062
00:55:03,960 --> 00:55:08,040
Speaker 3: the socialists you know ideas, and I think they they

1063
00:55:08,200 --> 00:55:10,960
Speaker 3: were part of the reason why we've been able to survive.

1064
00:55:11,080 --> 00:55:13,200
Speaker 3: But you know, if we just would have stuck with that,

1065
00:55:14,200 --> 00:55:15,640
Speaker 3: I don't think we'd be where we are to that.

1066
00:55:16,719 --> 00:55:21,560
Speaker 2: Okay, can you talk about the growing I guess the

1067
00:55:21,600 --> 00:55:24,600
Speaker 2: first two ventures that we really put our eggs into

1068
00:55:24,640 --> 00:55:29,840
Speaker 2: those baskets was okay, Player and Black Lily.

1069
00:55:30,160 --> 00:55:31,320
Speaker 1: Now remember the beginning.

1070
00:55:31,760 --> 00:55:33,959
Speaker 2: I think I had to really sell you and Rich

1071
00:55:34,120 --> 00:55:39,160
Speaker 2: that this was going to be the future. I don't

1072
00:55:39,200 --> 00:55:43,560
Speaker 2: think Rich really saw, you know, what the hell me

1073
00:55:43,600 --> 00:55:46,440
Speaker 2: and Answer was doing, you know, in the bedroom.

1074
00:55:46,440 --> 00:55:49,480
Speaker 5: Trying was the easier sell Emir, which was the easier sell.

1075
00:55:50,920 --> 00:55:55,960
Speaker 2: Where because you know, I I was done before it

1076
00:55:56,040 --> 00:56:00,520
Speaker 2: was Black Lily was the Jam Sessions, and so you know,

1077
00:56:00,960 --> 00:56:05,640
Speaker 2: the second third week, you know what I'm saying, Like, really,

1078
00:56:05,719 --> 00:56:09,440
Speaker 2: I'm not exaggerating, like Beanie Seagulls putting out blunt ashes

1079
00:56:09,480 --> 00:56:12,520
Speaker 2: on the floor like everyone in the room is a

1080
00:56:12,600 --> 00:56:13,799
Speaker 2: bona fide celebrity.

1081
00:56:14,400 --> 00:56:17,239
Speaker 1: You know what I'm saying. Music really was the pizza guy,

1082
00:56:17,480 --> 00:56:18,120
Speaker 1: you know what I'm saying.

1083
00:56:18,200 --> 00:56:22,440
Speaker 2: But just at the time, they are regular people using

1084
00:56:22,600 --> 00:56:24,040
Speaker 2: my living room.

1085
00:56:24,239 --> 00:56:24,839
Speaker 1: As their hub.

1086
00:56:24,840 --> 00:56:26,320
Speaker 2: And I got to live on the block of neighbors

1087
00:56:26,320 --> 00:56:28,439
Speaker 2: looking at me like I'm crazy, Like why y'all jam

1088
00:56:28,520 --> 00:56:30,040
Speaker 2: until two in the morning, that sort of thing.

1089
00:56:30,120 --> 00:56:33,719
Speaker 1: So I you know, I went along with the.

1090
00:56:33,760 --> 00:56:36,200
Speaker 3: Jam checked out. He checked out of the Jam Sessions.

1091
00:56:36,280 --> 00:56:37,680
Speaker 1: Yeah, I call the police on us.

1092
00:56:45,560 --> 00:56:48,960
Speaker 2: So my heart was with Okay Player simply because like

1093
00:56:50,239 --> 00:56:54,960
Speaker 2: I just envisioned a future where there was a virtual

1094
00:56:55,000 --> 00:56:56,520
Speaker 2: playground that I could contact.

1095
00:56:57,880 --> 00:57:01,520
Speaker 1: And so, but it was a hard sell for Rich

1096
00:57:01,560 --> 00:57:02,000
Speaker 1: and Sean.

1097
00:57:02,120 --> 00:57:03,960
Speaker 2: And there have been many times where like they were

1098
00:57:04,000 --> 00:57:06,000
Speaker 2: just like dog, let's just go, like let it die.

1099
00:57:06,120 --> 00:57:09,520
Speaker 2: And so at what point did you get that this

1100
00:57:09,640 --> 00:57:12,759
Speaker 2: might be something futuristic?

1101
00:57:13,560 --> 00:57:15,680
Speaker 3: So we're talking. Okay, player, we're talking Black Lily. Which

1102
00:57:15,680 --> 00:57:16,520
Speaker 3: want you to talk first?

1103
00:57:16,560 --> 00:57:18,600
Speaker 1: Either or because I feel like that's so.

1104
00:57:20,160 --> 00:57:23,200
Speaker 3: Yeah, so for let's talk Black Lily first.

1105
00:57:23,320 --> 00:57:23,800
Speaker 1: Black Lily.

1106
00:57:23,840 --> 00:57:26,240
Speaker 3: Amir told the story one thousand percent correct. Like Black

1107
00:57:26,240 --> 00:57:29,160
Speaker 3: Lily started off as the Jam, the Roots Jam Session.

1108
00:57:29,240 --> 00:57:32,800
Speaker 3: The Roots Jam sessions are epic, you know, have been

1109
00:57:32,840 --> 00:57:37,440
Speaker 3: done for years, you know, in various places. Started in

1110
00:57:37,480 --> 00:57:40,200
Speaker 3: the Mirror's living room and you know sort of grew

1111
00:57:40,200 --> 00:57:45,000
Speaker 3: from there when the Roots Jam Session started happening in clubs.

1112
00:57:46,280 --> 00:57:48,360
Speaker 3: I forget the club that Malik Gioba used to have

1113
00:57:48,480 --> 00:57:52,240
Speaker 3: in New York. Remember we did that club the second

1114
00:57:52,320 --> 00:57:55,120
Speaker 3: forty second Street. You know, we went from there then

1115
00:57:55,200 --> 00:57:58,600
Speaker 3: we went down to to the Wetlands and but the

1116
00:57:58,680 --> 00:58:04,600
Speaker 3: problem was it it became all fucking male rappers, you

1117
00:58:04,600 --> 00:58:06,240
Speaker 3: know what I mean. It was like a line at

1118
00:58:06,240 --> 00:58:09,480
Speaker 3: the side of the stage of you know, dudes trying

1119
00:58:09,520 --> 00:58:09,920
Speaker 3: to get.

1120
00:58:09,840 --> 00:58:10,560
Speaker 1: Up and spit.

1121
00:58:11,200 --> 00:58:15,120
Speaker 3: And you know, in the community that that that the

1122
00:58:15,200 --> 00:58:18,040
Speaker 3: Roots had formed, you know, there were female artists, most

1123
00:58:18,080 --> 00:58:22,040
Speaker 3: notably the Jazzy Fantasties, and they would either never get

1124
00:58:22,080 --> 00:58:25,520
Speaker 3: an opportunity to get on stage, or they'll get on

1125
00:58:25,760 --> 00:58:29,440
Speaker 3: and you know sing you know, four bars of a

1126
00:58:29,440 --> 00:58:36,600
Speaker 3: hook while some random rappers you knows, or they'd get

1127
00:58:36,600 --> 00:58:38,960
Speaker 3: on at the end of the night after four hours

1128
00:58:38,960 --> 00:58:43,280
Speaker 3: of energy gone and people were leaving, right, So Rich

1129
00:58:43,480 --> 00:58:47,520
Speaker 3: and Mercedes and Tracy, you know, came up with the

1130
00:58:47,600 --> 00:58:53,160
Speaker 3: idea of doing their own jam session. And you know

1131
00:58:53,640 --> 00:58:55,840
Speaker 3: Black Lily. I remember it was you know, sort of

1132
00:58:55,880 --> 00:58:58,080
Speaker 3: a play on Lilla Fair because Little Fair was that

1133
00:58:58,160 --> 00:59:00,640
Speaker 3: thing back then. It was sort of on Lilla Fair

1134
00:59:00,680 --> 00:59:02,439
Speaker 3: that they came up with the name and the Jadge

1135
00:59:02,440 --> 00:59:04,880
Speaker 3: and Fantasy was also signed to the Rooch label Mode

1136
00:59:04,880 --> 00:59:08,120
Speaker 3: of Records and rather than you know, and it wasn't

1137
00:59:08,120 --> 00:59:11,240
Speaker 3: a huge like marketing budget that that that they were

1138
00:59:11,280 --> 00:59:13,680
Speaker 3: given at that time, so you know, they came up

1139
00:59:13,720 --> 00:59:16,400
Speaker 3: with the idea of saying, you know, rather than randomly

1140
00:59:16,440 --> 00:59:19,760
Speaker 3: spend our money on you know, radio promotion, which who

1141
00:59:19,800 --> 00:59:22,680
Speaker 3: knows what that actually gets you, especially when you're an

1142
00:59:22,680 --> 00:59:26,760
Speaker 3: emerging artist, how about we pull this money and again

1143
00:59:27,080 --> 00:59:30,200
Speaker 3: back to the C word, create this community. You know,

1144
00:59:30,480 --> 00:59:34,040
Speaker 3: let's build this this this brand, let's build this event.

1145
00:59:34,200 --> 00:59:38,320
Speaker 3: This weekly event that started off in New York, this

1146
00:59:38,360 --> 00:59:42,040
Speaker 3: weekly event, so you know, called Black Lily, which builds

1147
00:59:42,080 --> 00:59:46,560
Speaker 3: from the energy and style and and and and aura

1148
00:59:46,760 --> 00:59:50,880
Speaker 3: of the root Jam sessions. Right, so Black Lily was

1149
00:59:50,960 --> 00:59:53,880
Speaker 3: built off of that. It was, you know, here is

1150
00:59:54,800 --> 00:59:57,720
Speaker 3: the next iteration of the root Jam session. And it

1151
00:59:57,800 --> 01:00:02,640
Speaker 3: was funded by initially by the Jazzy Fat Nasty's marketing budget.

1152
01:00:03,080 --> 01:00:05,680
Speaker 3: And I remember that first that first event we had

1153
01:00:05,880 --> 01:00:08,560
Speaker 3: was at the Wetlands and it was probably like fifteen

1154
01:00:08,600 --> 01:00:10,960
Speaker 3: people there, you know what I mean. But it was dope.

1155
01:00:11,280 --> 01:00:13,120
Speaker 3: It was dope, you know, and we just continued on

1156
01:00:13,120 --> 01:00:16,040
Speaker 3: the weekly basis and the crowd started coming and people

1157
01:00:16,080 --> 01:00:18,040
Speaker 3: heard about it was free. That was that was the

1158
01:00:18,080 --> 01:00:21,080
Speaker 3: other part of it. Early on, it was free, you

1159
01:00:21,120 --> 01:00:22,680
Speaker 3: know what I mean. We just had the martest pre

1160
01:00:22,760 --> 01:00:25,919
Speaker 3: social media. It's like market you know, to get people there.

1161
01:00:25,960 --> 01:00:28,360
Speaker 3: But it was free. And that free event just started

1162
01:00:28,680 --> 01:00:31,400
Speaker 3: started growing and then it, you know, eventually moved from

1163
01:00:31,440 --> 01:00:33,280
Speaker 3: New York to Philly to the five spot, et cetera,

1164
01:00:33,320 --> 01:00:36,200
Speaker 3: et cetera, and you know, it grew to become you know,

1165
01:00:36,240 --> 01:00:37,800
Speaker 3: what people know is Black.

1166
01:00:37,520 --> 01:00:40,200
Speaker 7: Lily, but never more than ten dollars.

1167
01:00:40,680 --> 01:00:42,560
Speaker 3: It still never was more than ten dollars, and it

1168
01:00:42,600 --> 01:00:45,360
Speaker 3: became and it became you know, at a certain point,

1169
01:00:45,360 --> 01:00:50,880
Speaker 3: so post Jazzy Fat Nasty's budget funding it. You know,

1170
01:00:51,200 --> 01:00:54,640
Speaker 3: Richard Nichols commissions were funding it. Because again you got

1171
01:00:54,680 --> 01:00:57,360
Speaker 3: to realize this is the post, this is post Shawn

1172
01:00:57,440 --> 01:01:00,680
Speaker 3: g coming into the fold, right, So it wasn't like

1173
01:01:00,720 --> 01:01:02,640
Speaker 3: when we ain't using this Roots money to fund this

1174
01:01:02,720 --> 01:01:05,760
Speaker 3: Black Lively thing, you know what I mean. You know,

1175
01:01:05,800 --> 01:01:08,240
Speaker 3: we got enough, We got enough things that the Roots

1176
01:01:08,320 --> 01:01:11,680
Speaker 3: money is funding over here. So you know, rich you know,

1177
01:01:12,360 --> 01:01:15,040
Speaker 3: mainly rich quite honestly was using the commissions that he

1178
01:01:15,120 --> 01:01:17,800
Speaker 3: was making off of the Roots to fund that five

1179
01:01:17,840 --> 01:01:19,880
Speaker 3: spot version of the Black Lily. And to your point,

1180
01:01:19,960 --> 01:01:21,920
Speaker 3: like we would you know, we charged at the door

1181
01:01:22,000 --> 01:01:24,720
Speaker 3: ten dollars, but that was barely you know, covering back line,

1182
01:01:24,760 --> 01:01:27,400
Speaker 3: you know what I mean. So it was a we

1183
01:01:27,480 --> 01:01:29,960
Speaker 3: lost a lot of money, but you know a lot

1184
01:01:29,960 --> 01:01:32,320
Speaker 3: of a lot of big musical movements if you look

1185
01:01:32,360 --> 01:01:35,520
Speaker 3: at him in history, you know, they didn't make money,

1186
01:01:35,600 --> 01:01:38,680
Speaker 3: you know what I mean. They created, they created culture,

1187
01:01:38,680 --> 01:01:40,600
Speaker 3: but it wasn't it wasn't a profit center.

1188
01:01:40,800 --> 01:01:42,320
Speaker 7: It's like we got Jazmine Sullivan.

1189
01:01:43,320 --> 01:01:47,840
Speaker 3: Yeah yeah, yeah, absolutely absolutely so, so that that's the

1190
01:01:47,920 --> 01:01:52,360
Speaker 3: history of sort of black Absolutely, they held us down,

1191
01:01:52,480 --> 01:01:55,360
Speaker 3: like yah is the family soul. We went on the

1192
01:01:55,400 --> 01:01:58,680
Speaker 3: Okay Point, so Black Lively was poppular. Then we built

1193
01:01:58,680 --> 01:02:02,040
Speaker 3: an Okay Player too, and we took all of the

1194
01:02:02,040 --> 01:02:04,720
Speaker 3: Black Lily artists on the Okay Player tour. So then

1195
01:02:05,080 --> 01:02:07,640
Speaker 3: what happens to Black Lily when they're all out on

1196
01:02:07,680 --> 01:02:10,960
Speaker 3: the road for two three months kindred the family soul

1197
01:02:11,240 --> 01:02:15,480
Speaker 3: between in Asia and their band, which you know, at

1198
01:02:15,480 --> 01:02:17,400
Speaker 3: the time, again they ain't had no money at the time,

1199
01:02:17,440 --> 01:02:20,400
Speaker 3: so they just picked musicians that were passionate about the

1200
01:02:21,160 --> 01:02:25,280
Speaker 3: you know what I mean. And at the beginning, you know,

1201
01:02:25,520 --> 01:02:27,360
Speaker 3: I remember me and rich will look at him like

1202
01:02:27,440 --> 01:02:29,960
Speaker 3: they sloppy as ship, like not for teen and Angel,

1203
01:02:30,000 --> 01:02:34,360
Speaker 3: but their band, it was just sloppiness. But after four

1204
01:02:34,480 --> 01:02:37,960
Speaker 3: or five, six, seven, ten weeks, you know what I mean,

1205
01:02:38,000 --> 01:02:42,640
Speaker 3: everybody comes back off the road. They owned Black Lily.

1206
01:02:42,760 --> 01:02:48,000
Speaker 3: They defined Black Roots would come and perform at Black Lily,

1207
01:02:48,360 --> 01:02:50,280
Speaker 3: and people would be like, oh, that's cool, that's cool.

1208
01:02:50,320 --> 01:02:56,120
Speaker 3: Where it's where's Frendrick? You know what I mean? And

1209
01:02:56,400 --> 01:02:58,400
Speaker 3: they still I mean again, shout out to both of

1210
01:02:58,440 --> 01:03:00,520
Speaker 3: them because they still one of my fas groups, like

1211
01:03:00,560 --> 01:03:03,240
Speaker 3: I love I love them. But yeah, so that's that,

1212
01:03:03,360 --> 01:03:05,680
Speaker 3: that's the Black Lily story. I mean, Okay Player, you're

1213
01:03:05,760 --> 01:03:10,160
Speaker 3: right you when you and an Chad division. I stepped

1214
01:03:10,200 --> 01:03:12,800
Speaker 3: in early on because I just wanted to make sure

1215
01:03:12,800 --> 01:03:14,880
Speaker 3: there was some business structure there. Again, I didn't want

1216
01:03:14,880 --> 01:03:17,640
Speaker 3: this to be Okay a mere starting this business in

1217
01:03:17,680 --> 01:03:21,440
Speaker 3: his bedroom, and you know, he's going to eat into

1218
01:03:21,760 --> 01:03:23,680
Speaker 3: our roots profits and we won't be able to pay

1219
01:03:23,680 --> 01:03:26,640
Speaker 3: for our tour bus on the next tour because you know,

1220
01:03:26,720 --> 01:03:31,840
Speaker 3: he's buying everybody computers, you know what I mean. But

1221
01:03:31,960 --> 01:03:38,680
Speaker 3: what y'all built was immediately special. Again, the community that

1222
01:03:38,680 --> 01:03:47,800
Speaker 3: that that that that that formed around Okay Players absolutely absolutely,

1223
01:03:47,880 --> 01:03:52,240
Speaker 3: and and the relationships and the music and the artists

1224
01:03:52,280 --> 01:03:54,960
Speaker 3: and you know, I think Will I Am was like, yo, y'all,

1225
01:03:55,000 --> 01:03:56,840
Speaker 3: would y'all were the first Facebook?

1226
01:03:57,080 --> 01:03:57,640
Speaker 1: You know what I mean?

1227
01:03:57,760 --> 01:03:59,960
Speaker 3: Like he said something like that, y'all were the first Facebook.

1228
01:04:00,120 --> 01:04:02,080
Speaker 3: It was it was all about the community. It was

1229
01:04:02,160 --> 01:04:04,840
Speaker 3: less about you know, artists websites like That's how we

1230
01:04:04,880 --> 01:04:07,480
Speaker 3: went into it, right, it was like, let's build this website,

1231
01:04:07,520 --> 01:04:11,800
Speaker 3: let's build that website. But yeah, you know you and

1232
01:04:11,920 --> 01:04:16,320
Speaker 3: you and Ange your participation in Angie's you know sort

1233
01:04:16,320 --> 01:04:19,160
Speaker 3: of vision and and craziness, you know what I mean?

1234
01:04:19,520 --> 01:04:22,600
Speaker 3: Were able to were able to attract this sort of

1235
01:04:23,200 --> 01:04:26,560
Speaker 3: community that that that you know has has continued to

1236
01:04:27,040 --> 01:04:27,720
Speaker 3: grow and build.

1237
01:04:28,600 --> 01:04:32,200
Speaker 2: So how did what were the first steps into you

1238
01:04:34,280 --> 01:04:39,600
Speaker 2: really building coming outside of just keeping us, you know,

1239
01:04:39,720 --> 01:04:44,200
Speaker 2: keeping the lights on for us and then you And

1240
01:04:44,320 --> 01:04:49,160
Speaker 2: there's two there's two phases. Yeah, your your empire at

1241
01:04:49,280 --> 01:04:54,800
Speaker 2: least as far as tour managing other artists, like what

1242
01:04:54,920 --> 01:04:58,480
Speaker 2: was your first rate and tour managing artists that weren't

1243
01:04:58,560 --> 01:05:01,480
Speaker 2: roots bas so so.

1244
01:05:02,920 --> 01:05:05,560
Speaker 1: A business man, I don't again, I don't.

1245
01:05:05,760 --> 01:05:08,360
Speaker 3: And this this is and this is a study in

1246
01:05:08,400 --> 01:05:12,280
Speaker 3: my life. Like the title, you know, my title, I

1247
01:05:12,320 --> 01:05:15,000
Speaker 3: don't know what it is. Like I call myself a manager,

1248
01:05:15,080 --> 01:05:17,000
Speaker 3: you know, that's what I say, a manager because people

1249
01:05:17,080 --> 01:05:20,120
Speaker 3: kind of understand that, but I do more. You know,

1250
01:05:20,480 --> 01:05:23,680
Speaker 3: it's it's not your traditional man. Anyhow. My second client

1251
01:05:23,760 --> 01:05:25,560
Speaker 3: was a young lady out of Philadelphia that I've known

1252
01:05:25,600 --> 01:05:29,040
Speaker 3: since high school by the name of Jill Scott. Jill

1253
01:05:29,080 --> 01:05:31,800
Speaker 3: and I went to brother sister high schools. I went

1254
01:05:31,840 --> 01:05:34,280
Speaker 3: to Central, she went to Girls High. I knew her

1255
01:05:34,280 --> 01:05:38,640
Speaker 3: in high school. We uh, we went on a we

1256
01:05:38,680 --> 01:05:41,000
Speaker 3: went on a we even going a prom together.

1257
01:05:41,040 --> 01:05:43,040
Speaker 5: But yeah, okay, because she's already told this story so

1258
01:05:43,040 --> 01:05:44,160
Speaker 5: that we needed to sound the same.

1259
01:05:44,240 --> 01:05:49,120
Speaker 3: Y'all went to She went on a prom with a guy.

1260
01:05:49,400 --> 01:05:51,040
Speaker 3: I went on a prom with.

1261
01:05:51,040 --> 01:05:51,880
Speaker 1: A young lady.

1262
01:05:52,760 --> 01:05:54,600
Speaker 3: After the you know how after the prom you go

1263
01:05:54,640 --> 01:05:58,240
Speaker 3: to Great Adventures, right, So we were all at the

1264
01:05:58,280 --> 01:06:00,760
Speaker 3: prom together. Then the next day it was like four

1265
01:06:00,800 --> 01:06:03,520
Speaker 3: couples that were supposed to go to Great Adventure together.

1266
01:06:04,440 --> 01:06:07,160
Speaker 3: It was the three couples in me. My date didn't

1267
01:06:07,200 --> 01:06:09,960
Speaker 3: go with me, so it was, you know, I was

1268
01:06:10,000 --> 01:06:12,680
Speaker 3: the third wheel or whatever you want to call it.

1269
01:06:12,720 --> 01:06:15,880
Speaker 3: So you know, we hung out then, and you know,

1270
01:06:15,920 --> 01:06:17,840
Speaker 3: I sort of lost touch with Jill after high school,

1271
01:06:17,880 --> 01:06:19,240
Speaker 3: like you know what I mean. She was the girl's

1272
01:06:19,280 --> 01:06:20,880
Speaker 3: high jone.

1273
01:06:21,720 --> 01:06:23,600
Speaker 1: And I remember.

1274
01:06:24,720 --> 01:06:27,840
Speaker 3: Having a cassette to giving me a cassette with the

1275
01:06:27,880 --> 01:06:31,680
Speaker 3: original You Got Me beat and hook, and on the

1276
01:06:31,720 --> 01:06:34,600
Speaker 3: cassette was written the Jill song. I don't remember this

1277
01:06:34,600 --> 01:06:35,960
Speaker 3: on here. We used to be called the jail so

1278
01:06:36,240 --> 01:06:38,240
Speaker 3: the Jil song R it was, And you know I

1279
01:06:38,320 --> 01:06:40,160
Speaker 3: just ignored. I was like, oh, the Jill song, Yo,

1280
01:06:40,200 --> 01:06:42,080
Speaker 3: that Jill song, banging like yo, that Jill song. You

1281
01:06:42,080 --> 01:06:45,240
Speaker 3: gotta do that Jill song. Anyhow, at a certain point

1282
01:06:45,320 --> 01:06:48,520
Speaker 3: we were on tour and we were at whatever that

1283
01:06:48,600 --> 01:06:52,320
Speaker 3: venue that is across the street from Fenway Park in Boston.

1284
01:06:52,680 --> 01:06:54,640
Speaker 3: You know that little club Fante that's right across the

1285
01:06:54,640 --> 01:06:55,640
Speaker 3: street from Fenway Park.

1286
01:06:58,320 --> 01:07:00,000
Speaker 4: But it's not that it's not the Middle East.

1287
01:07:00,760 --> 01:07:02,120
Speaker 3: It might have been a Middle I don't know what.

1288
01:07:02,160 --> 01:07:05,400
Speaker 3: It's right across a Frienway Park, but I remember we were, Yeah,

1289
01:07:05,680 --> 01:07:10,400
Speaker 3: we were in bound Chack and I heard this voice

1290
01:07:10,400 --> 01:07:14,760
Speaker 3: from the stage and it was Jill singing you do

1291
01:07:14,800 --> 01:07:18,000
Speaker 3: you got me hooked? And I walked out and I'm

1292
01:07:18,040 --> 01:07:20,200
Speaker 3: looking at her and she's looking at me, and I'm like,

1293
01:07:20,600 --> 01:07:23,800
Speaker 3: Jill Scott, like you are the Jill song and she

1294
01:07:23,960 --> 01:07:26,360
Speaker 3: was like showing you know what I mean. And that

1295
01:07:26,480 --> 01:07:28,600
Speaker 3: was like the first time we connected was at soundcheck

1296
01:07:28,640 --> 01:07:31,240
Speaker 3: when she came out, you know, doing some doing some

1297
01:07:31,280 --> 01:07:35,240
Speaker 3: shows with the Roots. And you know, her husband or

1298
01:07:35,320 --> 01:07:38,560
Speaker 3: ex husband now was managing her at the time, and

1299
01:07:38,640 --> 01:07:41,920
Speaker 3: she had her and her lawyer had to negotiate with

1300
01:07:42,080 --> 01:07:46,360
Speaker 3: me the deal terms to get on that tour. And

1301
01:07:46,480 --> 01:07:48,400
Speaker 3: you know, I think she had, you know, a lawyer

1302
01:07:48,440 --> 01:07:50,400
Speaker 3: that was like, you know, she was a lawyer, but

1303
01:07:50,440 --> 01:07:52,120
Speaker 3: she wasn't an entertainment lawyer. It might have been her

1304
01:07:52,120 --> 01:07:54,160
Speaker 3: girlfriend or something, you know what I mean, that happened

1305
01:07:54,160 --> 01:07:56,960
Speaker 3: to be a lawyer, and she was asking for all

1306
01:07:57,040 --> 01:07:59,440
Speaker 3: kinds of shit Like I was like, yo, sweetheart, like

1307
01:07:59,600 --> 01:08:02,320
Speaker 3: do you understand what this is? Like I'm gonna give

1308
01:08:02,360 --> 01:08:04,720
Speaker 3: you this amount of money and this is how we try,

1309
01:08:04,880 --> 01:08:05,960
Speaker 3: like you know what I mean. She's like, well, she

1310
01:08:05,960 --> 01:08:08,200
Speaker 3: needs to fly between each other. And I'm like, yeah,

1311
01:08:08,160 --> 01:08:10,720
Speaker 3: we're playing House of Blues, Like what are you talking about?

1312
01:08:10,840 --> 01:08:13,960
Speaker 3: But because Jill was my friend, because she was my

1313
01:08:14,080 --> 01:08:16,920
Speaker 3: friend or you know, I had an own her, I

1314
01:08:17,000 --> 01:08:20,040
Speaker 3: called her and Lizell and said, Yo, I'm just gonna

1315
01:08:20,040 --> 01:08:23,400
Speaker 3: give you a piece of advice. Like this lawyer she

1316
01:08:23,479 --> 01:08:26,439
Speaker 3: has no idea what she's talking about, and she may

1317
01:08:26,880 --> 01:08:30,880
Speaker 3: ruin relationships. Like if it wasn't me, if it wasn't me,

1318
01:08:31,320 --> 01:08:33,800
Speaker 3: I would be like, fuck this girl. Let's just you know,

1319
01:08:33,880 --> 01:08:36,639
Speaker 3: we'll figure out how we do this. This girl is crazy, right,

1320
01:08:37,040 --> 01:08:40,559
Speaker 3: So I think her and Lizel appreciated that, and you know,

1321
01:08:40,640 --> 01:08:42,759
Speaker 3: a few months, you know, then you know, Jill became

1322
01:08:42,920 --> 01:08:45,840
Speaker 3: you know, she started putting her record together and Touch

1323
01:08:45,840 --> 01:08:48,200
Speaker 3: of Jazz and you know, all of that, and her

1324
01:08:48,240 --> 01:08:51,719
Speaker 3: record came out July of two thousand and July two

1325
01:08:51,760 --> 01:08:56,000
Speaker 3: thousand and I think later in the fall, like she

1326
01:08:56,040 --> 01:08:59,080
Speaker 3: would you know everything, she was grinding or whatever, and

1327
01:08:59,120 --> 01:09:01,120
Speaker 3: they called me and was like, Yo, can you come

1328
01:09:01,520 --> 01:09:04,000
Speaker 3: be a part of our team? And I was like,

1329
01:09:04,640 --> 01:09:05,560
Speaker 3: what do you want me to do?

1330
01:09:05,600 --> 01:09:05,800
Speaker 1: Again?

1331
01:09:05,840 --> 01:09:07,519
Speaker 3: It's almost like a Richard Nichols call. I was like,

1332
01:09:07,840 --> 01:09:09,200
Speaker 3: what do you what do you what do you want

1333
01:09:09,240 --> 01:09:11,200
Speaker 3: me to do? And they were like, you know, I don't,

1334
01:09:11,240 --> 01:09:13,519
Speaker 3: we don't know, we don't know what we're doing. You

1335
01:09:13,560 --> 01:09:16,000
Speaker 3: know you work with the roots. You know you know

1336
01:09:16,040 --> 01:09:19,280
Speaker 3: what you're doing, and we trust you. That was basic,

1337
01:09:19,439 --> 01:09:22,360
Speaker 3: the basic premise of our relationship. Needed the call and

1338
01:09:22,400 --> 01:09:25,400
Speaker 3: the start of our relationship. So again I came in

1339
01:09:25,840 --> 01:09:29,679
Speaker 3: leveraging what I knew finance, so you know, I stepped

1340
01:09:29,680 --> 01:09:31,320
Speaker 3: in and looked at the money and tried to make

1341
01:09:31,360 --> 01:09:34,240
Speaker 3: sure everything was structured right business wise. I came in

1342
01:09:34,320 --> 01:09:36,600
Speaker 3: and immediately took over all the touring because I was

1343
01:09:36,640 --> 01:09:38,760
Speaker 3: the roots guy. We were doing two hundred shows a year,

1344
01:09:38,800 --> 01:09:40,760
Speaker 3: like this is how you organize your touring, et cetera,

1345
01:09:40,840 --> 01:09:43,719
Speaker 3: et cetera. And I just came in playing my roles again.

1346
01:09:44,360 --> 01:09:46,519
Speaker 3: I never had a title with Jill. We always called

1347
01:09:46,520 --> 01:09:50,200
Speaker 3: ourselves business partners because you know, she went through a

1348
01:09:50,200 --> 01:09:53,240
Speaker 3: couple managers and then she's like, this managership ain't working

1349
01:09:53,240 --> 01:09:55,519
Speaker 3: for me. You know, me and Sean we just rock together.

1350
01:09:55,560 --> 01:09:58,679
Speaker 3: We're business partners. But people call me a business manager early,

1351
01:09:58,720 --> 01:10:00,920
Speaker 3: people to this day called call me her manager. But

1352
01:10:00,920 --> 01:10:03,720
Speaker 3: we're just business partners. We just we just build right,

1353
01:10:03,760 --> 01:10:06,760
Speaker 3: we build together. So Jill was my second client, and

1354
01:10:06,920 --> 01:10:09,200
Speaker 3: you know, thankfully, both the Roots and my first two

1355
01:10:09,240 --> 01:10:11,559
Speaker 3: clients I always say will be my last two clients,

1356
01:10:11,600 --> 01:10:13,479
Speaker 3: you know what I mean, We've been together, you know,

1357
01:10:13,880 --> 01:10:19,040
Speaker 3: multiple decades. My third client, though, is the one who

1358
01:10:19,680 --> 01:10:23,880
Speaker 3: sort of set my trajectory to where you know, the

1359
01:10:24,520 --> 01:10:27,120
Speaker 3: next phase of my business was. And that was you know,

1360
01:10:27,200 --> 01:10:30,439
Speaker 3: me getting a call from Don de West in two

1361
01:10:30,439 --> 01:10:36,200
Speaker 3: thousand and four when Kanye had college dropout and wanted

1362
01:10:36,240 --> 01:10:38,960
Speaker 3: to do a tour. You know, he wanted to do

1363
01:10:39,000 --> 01:10:41,960
Speaker 3: a tour. He wanted to do a college tour, and

1364
01:10:42,120 --> 01:10:45,559
Speaker 3: nobody on his team had ever worked with a tour

1365
01:10:45,920 --> 01:10:49,200
Speaker 3: touring artist. You know, his managers at the time, Gee Roberson,

1366
01:10:49,240 --> 01:10:53,080
Speaker 3: Who's hip hop, ol Branch hip Hop, they all at

1367
01:10:53,080 --> 01:10:55,720
Speaker 3: that point, they all they managed was producers. They had

1368
01:10:55,880 --> 01:10:58,760
Speaker 3: just Blaze. They had Yay. You know, remember Yeay was

1369
01:10:58,760 --> 01:11:01,439
Speaker 3: a superstar producer before he became an artist, so they

1370
01:11:01,439 --> 01:11:03,960
Speaker 3: were like the managers of all the superstar producers, so

1371
01:11:03,960 --> 01:11:07,000
Speaker 3: they ain't no shit about touring. The business manager that

1372
01:11:07,080 --> 01:11:09,519
Speaker 3: he had, Kellogg and Amberson, I believe, was the company

1373
01:11:09,520 --> 01:11:12,679
Speaker 3: in LA. They were filming TV. You know, they didn't

1374
01:11:12,680 --> 01:11:14,800
Speaker 3: have any music folks, so they didn't know much about touring.

1375
01:11:14,880 --> 01:11:17,400
Speaker 3: And his agent was a lady named Karen Lewis, and

1376
01:11:17,560 --> 01:11:20,120
Speaker 3: Kar told them you need to talk to this guy,

1377
01:11:20,200 --> 01:11:25,720
Speaker 3: Sean G. Because he can organize, strategize, he'll have your ship, right,

1378
01:11:25,840 --> 01:11:29,040
Speaker 3: So they flew me out to LA interviewed like three people,

1379
01:11:29,160 --> 01:11:30,400
Speaker 3: and they hired me on the spot.

1380
01:11:30,960 --> 01:11:33,760
Speaker 2: Can ask but be cause you mentioned that we did

1381
01:11:33,760 --> 01:11:38,000
Speaker 2: two hundred shows a year, where was that common knowledge?

1382
01:11:38,160 --> 01:11:41,280
Speaker 2: Like was that common knowledge in the business of like

1383
01:11:42,400 --> 01:11:46,840
Speaker 2: how the roots keep like able to you know, is

1384
01:11:46,880 --> 01:11:49,880
Speaker 2: that normal for a music act to do that many shows?

1385
01:11:49,920 --> 01:11:54,320
Speaker 2: Like what does a normal act do in terms of

1386
01:11:54,320 --> 01:11:56,240
Speaker 2: like what is it what does a gang start doing

1387
01:11:56,240 --> 01:11:56,960
Speaker 2: that time period?

1388
01:11:57,280 --> 01:11:59,719
Speaker 3: So so you got to think about the time period

1389
01:11:59,720 --> 01:12:01,720
Speaker 3: that we're in and the time period that we're in

1390
01:12:03,240 --> 01:12:07,240
Speaker 3: touring wasn't sexy, you know what I mean. Touring wasn't

1391
01:12:07,240 --> 01:12:10,600
Speaker 3: a thing, especially in black culture. You know, in the

1392
01:12:10,680 --> 01:12:13,160
Speaker 3: in the alt rock world, which is you know, alt

1393
01:12:13,240 --> 01:12:15,719
Speaker 3: rock slash jam bard world, which you know, a mirors

1394
01:12:15,840 --> 01:12:18,160
Speaker 3: was our model. That's the model that me and you

1395
01:12:18,280 --> 01:12:21,360
Speaker 3: rich In Tarik sort of built around. Was like, you know,

1396
01:12:21,479 --> 01:12:27,120
Speaker 3: the alt rock or jam band model, and fifty doing

1397
01:12:27,160 --> 01:12:29,240
Speaker 3: one hundred and fifty two hundred shows a year was

1398
01:12:29,280 --> 01:12:34,240
Speaker 3: normal with that world because number one, these bands grew

1399
01:12:34,320 --> 01:12:37,360
Speaker 3: up as fans of bands, you know what I mean,

1400
01:12:37,560 --> 01:12:40,799
Speaker 3: So it was part of their culture, their favorite bands

1401
01:12:40,840 --> 01:12:43,160
Speaker 3: when they were growing up and playing that guitar in

1402
01:12:43,160 --> 01:12:45,920
Speaker 3: their garage or wherever the fuck they learned their music,

1403
01:12:46,320 --> 01:12:49,160
Speaker 3: their favorite bands they experienced live, so it was live

1404
01:12:49,320 --> 01:12:53,000
Speaker 3: was part of their culture, our culture, you know, as

1405
01:12:53,040 --> 01:12:57,120
Speaker 3: as consumers of black music, you know, especially hip hop.

1406
01:12:57,479 --> 01:13:01,760
Speaker 3: Live wasn't a thing. So we were a huge anomaly

1407
01:13:02,080 --> 01:13:04,600
Speaker 3: within hip hop by doing all those shows. You know,

1408
01:13:05,320 --> 01:13:09,320
Speaker 3: hip hop tour was you know, uh uh bad boy

1409
01:13:09,400 --> 01:13:11,040
Speaker 3: versus you know what I mean, whatever, You know what

1410
01:13:11,040 --> 01:13:13,200
Speaker 3: I mean, it was if you're not in the big

1411
01:13:13,240 --> 01:13:16,200
Speaker 3: arena with with with Pyro and all of that, you're

1412
01:13:16,240 --> 01:13:18,040
Speaker 3: not really touring. You know what I mean. You're going

1413
01:13:18,080 --> 01:13:22,000
Speaker 3: after fresh Yeah, you're going after your big publishing checks.

1414
01:13:22,000 --> 01:13:24,479
Speaker 3: Are you going after your Adidas deal? Are you going

1415
01:13:24,479 --> 01:13:26,400
Speaker 3: to get another advance from a label? That's how you

1416
01:13:26,400 --> 01:13:28,679
Speaker 3: made your money, Like you weren't making money on the road.

1417
01:13:28,680 --> 01:13:32,040
Speaker 3: Who did that? So for us, we were an anomaly

1418
01:13:32,840 --> 01:13:35,920
Speaker 3: in hip hop. We were anomaly in black music by

1419
01:13:36,000 --> 01:13:39,320
Speaker 3: doing all of that. So from a from an overall

1420
01:13:39,439 --> 01:13:43,439
Speaker 3: artist perspective and fan perspective, they probably didn't recognize it,

1421
01:13:43,520 --> 01:13:46,840
Speaker 3: but the business people in the music industry recognized it.

1422
01:13:47,120 --> 01:13:51,760
Speaker 3: The label heads, the label execs, the agents, you know

1423
01:13:51,800 --> 01:13:54,640
Speaker 3: what I mean, they all realized, like, oh ship the roots,

1424
01:13:55,040 --> 01:13:56,960
Speaker 3: you know what I mean, they're doing their thing and

1425
01:13:57,200 --> 01:13:59,760
Speaker 3: they're a live bang like you know. So that's how

1426
01:13:59,840 --> 01:14:03,960
Speaker 3: I was recognized through Karen Lewis to be recommended to

1427
01:14:04,040 --> 01:14:08,320
Speaker 3: Kanye because of the business that we built by doing

1428
01:14:08,320 --> 01:14:11,160
Speaker 3: two hundred shows a year and making sure it's organized,

1429
01:14:11,400 --> 01:14:13,920
Speaker 3: making sure we're you know again, simple shit, we're on time,

1430
01:14:14,400 --> 01:14:17,920
Speaker 3: you know what I mean. We perform, you know, we

1431
01:14:17,960 --> 01:14:20,400
Speaker 3: collect our money, we pay our bills, and we wake

1432
01:14:20,479 --> 01:14:22,240
Speaker 3: up and do it another day, you know what I mean.

1433
01:14:22,320 --> 01:14:24,240
Speaker 3: That's sort of back to the blue collar, that blue

1434
01:14:24,240 --> 01:14:25,800
Speaker 3: collar musician, you know.

1435
01:14:26,439 --> 01:14:29,280
Speaker 1: I asked one more question inside of this question.

1436
01:14:29,800 --> 01:14:34,880
Speaker 2: Yeah, again, like if you look at marketplaces and maybe

1437
01:14:34,880 --> 01:14:36,280
Speaker 2: this is more of an agent question.

1438
01:14:36,479 --> 01:14:38,599
Speaker 3: Maybe this is the Caroll Lewis episode. I don't know, but.

1439
01:14:39,560 --> 01:14:45,800
Speaker 2: If, as far as I know, there's really around the world,

1440
01:14:46,280 --> 01:14:49,719
Speaker 2: who would you say that there's maybe at the most

1441
01:14:49,720 --> 01:14:51,120
Speaker 2: twenty three markets.

1442
01:14:50,720 --> 01:14:54,879
Speaker 3: For us for the for the roots use us as.

1443
01:14:54,479 --> 01:14:57,880
Speaker 1: An example, like how many marketers are there?

1444
01:14:58,360 --> 01:15:04,000
Speaker 2: And people to the past, like is it normal for

1445
01:15:04,040 --> 01:15:05,639
Speaker 2: an artist, because that's the thing I want to convey

1446
01:15:05,640 --> 01:15:06,080
Speaker 2: to people.

1447
01:15:06,479 --> 01:15:10,000
Speaker 1: Is it normal for an artist to play New York.

1448
01:15:09,880 --> 01:15:13,880
Speaker 2: City seven times a year and still sell out?

1449
01:15:13,920 --> 01:15:14,040
Speaker 3: Like?

1450
01:15:14,120 --> 01:15:14,679
Speaker 1: How are you?

1451
01:15:15,080 --> 01:15:17,439
Speaker 3: I just had this conversation with I had this conversation

1452
01:15:17,560 --> 01:15:20,800
Speaker 3: with an agent because again, you got to think about

1453
01:15:20,800 --> 01:15:23,719
Speaker 3: the time frame that we were in versus the time

1454
01:15:23,760 --> 01:15:26,439
Speaker 3: frame now like right now, it you know a lot

1455
01:15:26,479 --> 01:15:28,280
Speaker 3: of and because you know, I'm sure we'll get to

1456
01:15:28,320 --> 01:15:30,280
Speaker 3: the live nation side of my life. But because I'm

1457
01:15:30,280 --> 01:15:33,280
Speaker 3: working with artists from a different perspective, you know, it

1458
01:15:33,360 --> 01:15:37,360
Speaker 3: is short term gratification. It is Yo, I played the

1459
01:15:37,360 --> 01:15:41,000
Speaker 3: House of Blues last tour. Why aren't I playing you know,

1460
01:15:41,040 --> 01:15:43,240
Speaker 3: Hammerstein Ballroom this tour, and I want to be in

1461
01:15:43,320 --> 01:15:46,240
Speaker 3: Madison Square Garden by my next album, you know what

1462
01:15:46,280 --> 01:15:53,360
Speaker 3: I mean. And I'm like, yo, y'all tripping like happening. Yeah,

1463
01:15:53,400 --> 01:15:57,280
Speaker 3: you we from a roots perspective. We played the House

1464
01:15:57,360 --> 01:16:03,080
Speaker 3: of Blues for fifteen years and we're happy about it.

1465
01:16:03,120 --> 01:16:07,920
Speaker 3: In Halloween World, yeah, we increased all the financial was

1466
01:16:08,439 --> 01:16:11,920
Speaker 3: instead of trying to reach too far on venue size,

1467
01:16:12,200 --> 01:16:15,280
Speaker 3: we would just increase the ticket price, every ticket paying back,

1468
01:16:15,439 --> 01:16:16,880
Speaker 3: you know what I mean. So that's how we went

1469
01:16:16,920 --> 01:16:20,120
Speaker 3: from ten thousand dollars a show to twelve five.

1470
01:16:20,160 --> 01:16:21,880
Speaker 7: Better save it at New Year's Even show.

1471
01:16:23,120 --> 01:16:25,840
Speaker 3: So so that so that part of it, I mean,

1472
01:16:25,960 --> 01:16:30,040
Speaker 3: you know, we don't you know we there are there

1473
01:16:30,120 --> 01:16:34,599
Speaker 3: are probably you know, a good thirty to thirty five

1474
01:16:34,920 --> 01:16:37,680
Speaker 3: cities if you're a popular hip hop artist in the

1475
01:16:37,800 --> 01:16:40,880
Speaker 3: US that you can play. If you're if you're if

1476
01:16:40,880 --> 01:16:44,160
Speaker 3: you're Drake, you know, you can go into going to

1477
01:16:44,280 --> 01:16:47,920
Speaker 3: Des Moines, Iowa, and Eugene, Oregon, and you know what

1478
01:16:47,960 --> 01:16:50,760
Speaker 3: I mean, Tallahassee, Florida, and you know you can you

1479
01:16:50,760 --> 01:16:54,080
Speaker 3: can hit those forty and fifty you know, tertiary or

1480
01:16:54,080 --> 01:16:58,560
Speaker 3: whatever is beyond tertiary markets but for most successful artists,

1481
01:16:58,600 --> 01:17:01,080
Speaker 3: you're between twenty five and thirty markets in the US.

1482
01:17:02,200 --> 01:17:05,479
Speaker 3: In Europe, you know, you have multiple markets in the UK,

1483
01:17:06,000 --> 01:17:08,519
Speaker 3: you know, depending on again how big you are, from

1484
01:17:08,520 --> 01:17:11,920
Speaker 3: a from a from a pop culture perspective, from a

1485
01:17:11,920 --> 01:17:14,000
Speaker 3: pop culture perspective, depending how big you are, you have

1486
01:17:14,040 --> 01:17:16,200
Speaker 3: multiple markets in the UK. And then you have a

1487
01:17:16,240 --> 01:17:19,280
Speaker 3: handful in continental Europe, you know, in the continent. Like

1488
01:17:19,320 --> 01:17:21,920
Speaker 3: it's not like you're going too deep. You know, you're

1489
01:17:21,960 --> 01:17:25,320
Speaker 3: basically one city per country, you know what I mean.

1490
01:17:25,640 --> 01:17:35,520
Speaker 3: You're doing Amsterdam, you're doing.

1491
01:17:31,160 --> 01:17:35,040
Speaker 4: You might hit like Helsinki, like you might see you know.

1492
01:17:35,040 --> 01:17:35,320
Speaker 5: What I mean.

1493
01:17:36,160 --> 01:17:38,240
Speaker 3: Germany you can hit two or three cities, you know

1494
01:17:38,280 --> 01:17:39,439
Speaker 3: what I mean, And you.

1495
01:17:39,520 --> 01:17:44,479
Speaker 8: Got motherfucking uh like maybe kind of went up last

1496
01:17:44,479 --> 01:17:46,840
Speaker 8: time I went, but like you got that Berlin can

1497
01:17:46,880 --> 01:17:47,479
Speaker 8: go Berlin.

1498
01:17:47,800 --> 01:17:48,000
Speaker 4: Yeah.

1499
01:17:48,120 --> 01:17:52,160
Speaker 3: Yeah. So so you know it's there's there isn't a ton. Now,

1500
01:17:52,240 --> 01:17:55,960
Speaker 3: what's what's open the market? It's festivals, because you have

1501
01:17:56,160 --> 01:17:59,599
Speaker 3: festivals in these secondary cities in Europe now where you

1502
01:17:59,600 --> 01:18:02,680
Speaker 3: can go to Leon or whatever and they or you

1503
01:18:02,720 --> 01:18:06,360
Speaker 3: can go to to Portugal, you know, where you can't

1504
01:18:06,360 --> 01:18:08,360
Speaker 3: go do a hard ticket date there. You can go,

1505
01:18:08,400 --> 01:18:10,640
Speaker 3: So that's opened up. The amount of markets is the

1506
01:18:11,120 --> 01:18:14,519
Speaker 3: sort of festival economy over the last decade. But you know,

1507
01:18:14,560 --> 01:18:16,920
Speaker 3: there is a limited amount of markets. And for us,

1508
01:18:17,120 --> 01:18:18,920
Speaker 3: what we did is we continue to just go back

1509
01:18:18,920 --> 01:18:21,519
Speaker 3: and play markets because you build that audience one show,

1510
01:18:21,600 --> 01:18:23,519
Speaker 3: one fan at a time, you know what I mean,

1511
01:18:23,520 --> 01:18:25,519
Speaker 3: and when it's time to grow, You'll know when it's

1512
01:18:25,520 --> 01:18:26,280
Speaker 3: time to grow.

1513
01:18:26,400 --> 01:18:27,639
Speaker 7: And it should be noted by this time.

1514
01:18:27,640 --> 01:18:29,120
Speaker 5: By the time you get to Kanye, you're not a

1515
01:18:29,120 --> 01:18:31,960
Speaker 5: one man band, right Like, there's like the office.

1516
01:18:32,000 --> 01:18:33,240
Speaker 7: Maybe you've got some help, but are you.

1517
01:18:33,200 --> 01:18:37,080
Speaker 3: Still yeah yeah, yeah yeah, right around Jill, Right around Jill.

1518
01:18:37,320 --> 01:18:39,479
Speaker 3: When I picked up Jill, I started, you know, I

1519
01:18:39,560 --> 01:18:42,320
Speaker 3: hired two people, you know what I mean. I was like, okay,

1520
01:18:42,360 --> 01:18:44,880
Speaker 3: now I got Now I got a company. You know,

1521
01:18:44,880 --> 01:18:46,200
Speaker 3: when it was the roots, it was just me. I

1522
01:18:46,240 --> 01:18:47,400
Speaker 3: was just trying to figure out what the hell I

1523
01:18:47,439 --> 01:18:49,000
Speaker 3: was doing. When I got jail, I was like, oh,

1524
01:18:49,040 --> 01:18:50,680
Speaker 3: I got a business. I got two clients. You know.

1525
01:18:50,960 --> 01:18:52,680
Speaker 3: By the time I got to Kanye, you know, I

1526
01:18:52,720 --> 01:18:55,400
Speaker 3: never I never really stacked up to you know, a

1527
01:18:55,520 --> 01:18:58,800
Speaker 3: thousand people in sixteen offices. There's always been a pretty small,

1528
01:18:59,000 --> 01:19:03,160
Speaker 3: pretty small operation. But but but yeah, yeah, so by

1529
01:19:03,160 --> 01:19:04,599
Speaker 3: the time I got to Kanye, you know, I had,

1530
01:19:04,640 --> 01:19:05,720
Speaker 3: I had, I had some folks to it.

1531
01:19:06,080 --> 01:19:12,800
Speaker 2: Okay, so in building your clientele, which you know Drake

1532
01:19:12,960 --> 01:19:15,599
Speaker 2: is well, I mean more than that, I who name

1533
01:19:15,680 --> 01:19:19,080
Speaker 2: all your clients because I know Latifa And again I

1534
01:19:19,120 --> 01:19:22,160
Speaker 2: know you don't have a title, but as far as

1535
01:19:22,200 --> 01:19:26,000
Speaker 2: I know, if money is coming down the pike to you,

1536
01:19:26,000 --> 01:19:29,400
Speaker 2: you are in some You're under that management Unbroke.

1537
01:19:29,640 --> 01:19:32,680
Speaker 3: Yeah, yeah, yeah, it was. It was. So that's why

1538
01:19:32,720 --> 01:19:35,439
Speaker 3: I say so with Kanye, I had this weird role

1539
01:19:35,680 --> 01:19:38,479
Speaker 3: of I wasn't as manager. I wasn't as business manager.

1540
01:19:38,520 --> 01:19:40,960
Speaker 3: I wasn't his agent, I wasn't as all of that.

1541
01:19:41,560 --> 01:19:44,559
Speaker 3: I was just a consultant in touring. So I you know,

1542
01:19:44,600 --> 01:19:46,920
Speaker 3: I worked with him. We we we worked on that

1543
01:19:47,080 --> 01:19:50,160
Speaker 3: very first college tour, which was the School Spirit Tour

1544
01:19:50,960 --> 01:19:55,240
Speaker 3: from college dropout. And you know, and when I say worked,

1545
01:19:55,280 --> 01:19:58,760
Speaker 3: I mean I felt it was more tour strategy. Like

1546
01:19:58,840 --> 01:20:02,360
Speaker 3: I hired the tour man, I hired the production manager,

1547
01:20:02,640 --> 01:20:06,040
Speaker 3: I hired the whole team, and I worked with the

1548
01:20:06,080 --> 01:20:09,080
Speaker 3: agent and worked with ya on the overall strategy. And

1549
01:20:09,320 --> 01:20:11,800
Speaker 3: you know, I started with him on colleges. And I

1550
01:20:11,880 --> 01:20:13,800
Speaker 3: think the last tour I did with him was Watched

1551
01:20:13,800 --> 01:20:16,200
Speaker 3: the Throne, you know, with with with with him and Jay,

1552
01:20:16,240 --> 01:20:18,880
Speaker 3: and you know, I sort of took that trajectory went

1553
01:20:18,920 --> 01:20:21,360
Speaker 3: from with him. I went from clubs to theaters to

1554
01:20:21,479 --> 01:20:25,120
Speaker 3: amphitheaters to arenas, the stadiums, you know. And I learned

1555
01:20:25,439 --> 01:20:29,879
Speaker 3: the big business of touring through my experience with Kanye West.

1556
01:20:30,320 --> 01:20:35,680
Speaker 3: As I started building that reputation other and building my relationships,

1557
01:20:35,920 --> 01:20:40,160
Speaker 3: other artists started coming to me for that work. So

1558
01:20:40,320 --> 01:20:44,280
Speaker 3: Ge Roberson, his next client after Kanye in two thousand

1559
01:20:44,280 --> 01:20:47,920
Speaker 3: and seven was Lil Wayne. And again this is two

1560
01:20:47,960 --> 01:20:50,479
Speaker 3: thousand and seven, two thousand and eight. Lil Wayne. You know,

1561
01:20:50,560 --> 01:20:54,439
Speaker 3: he releases Carter three, the biggest record in the first world,

1562
01:20:54,520 --> 01:20:57,080
Speaker 3: a million of first week. So he's no longer some

1563
01:20:57,080 --> 01:21:00,639
Speaker 3: some hood as hip hop artists. He's a driving culture.

1564
01:21:01,000 --> 01:21:03,559
Speaker 3: But his touring was on some hood shit, like he

1565
01:21:03,680 --> 01:21:05,880
Speaker 3: was still getting brown paper bags from the ship clubs,

1566
01:21:06,120 --> 01:21:08,240
Speaker 3: you know what I mean. So G was like, Yo,

1567
01:21:08,400 --> 01:21:11,280
Speaker 3: my guy just did the glow and a Dark tour

1568
01:21:11,720 --> 01:21:15,040
Speaker 3: with Kanye. We need to bring him over here. So

1569
01:21:15,120 --> 01:21:18,280
Speaker 3: G and Cortes hired me. Again, I wasn't Wayne's business manager.

1570
01:21:18,320 --> 01:21:20,840
Speaker 3: I wasn't Wayne's manager. I was just this guy who

1571
01:21:20,920 --> 01:21:23,240
Speaker 3: came in and built his touring business and we went

1572
01:21:23,280 --> 01:21:26,800
Speaker 3: from you know, strip clubs and brown paper bags to

1573
01:21:27,240 --> 01:21:29,080
Speaker 3: you know, I AM Music Tour, which was the first

1574
01:21:29,080 --> 01:21:31,200
Speaker 3: tour and we did I Am Still Music Tour after

1575
01:21:31,400 --> 01:21:33,479
Speaker 3: he got out of jail, and we've done America's Most

1576
01:21:33,479 --> 01:21:37,240
Speaker 3: Wanted and you know, built that up on that first

1577
01:21:37,280 --> 01:21:39,800
Speaker 3: tour with Wayne. You know, he had a bunch of

1578
01:21:39,880 --> 01:21:42,400
Speaker 3: artists that he was developing on this random tour bus.

1579
01:21:42,720 --> 01:21:45,840
Speaker 3: And on that bus was Drake, a young young gentleman

1580
01:21:45,880 --> 01:21:47,560
Speaker 3: by the name of Drake, a young lady by the

1581
01:21:47,640 --> 01:21:51,160
Speaker 3: name of Nicki Minaj, amongst others. So, you know, I

1582
01:21:51,280 --> 01:21:54,719
Speaker 3: started working with g and Cortes and I started working

1583
01:21:54,760 --> 01:21:57,880
Speaker 3: with Drake early on and built the sort of infrastructure

1584
01:21:57,880 --> 01:22:00,479
Speaker 3: for him and for me. My role was touring, you

1585
01:22:00,560 --> 01:22:02,320
Speaker 3: know what I mean, And I helped, you know, build

1586
01:22:02,360 --> 01:22:07,080
Speaker 3: with his agent, Rob Gibs, helped build his early touring career.

1587
01:22:07,080 --> 01:22:09,120
Speaker 3: I think the last tour I did with Drake was

1588
01:22:09,160 --> 01:22:12,720
Speaker 3: Club Paradise when I had you know, just just how

1589
01:22:12,760 --> 01:22:15,880
Speaker 3: the puzzle works. On the first European tour that I

1590
01:22:15,920 --> 01:22:19,000
Speaker 3: did with Drake. Drake chose an opener by the name

1591
01:22:19,040 --> 01:22:22,479
Speaker 3: of J Cole. You know J Cole and his management team.

1592
01:22:22,479 --> 01:22:24,720
Speaker 3: I had knewest management team. They knew my wife through

1593
01:22:24,720 --> 01:22:27,640
Speaker 3: the business and you know, on that Europe tour we

1594
01:22:27,760 --> 01:22:30,160
Speaker 3: built and they called me in in in London, they

1595
01:22:30,160 --> 01:22:32,559
Speaker 3: called me in there in their dressing room. Was like, Sean,

1596
01:22:32,600 --> 01:22:34,720
Speaker 3: I need you to help us. You know what you're

1597
01:22:34,720 --> 01:22:36,320
Speaker 3: doing with Drake, what you did with Wayne. I need

1598
01:22:36,360 --> 01:22:38,800
Speaker 3: you to help us. So I worked with Cole from

1599
01:22:39,080 --> 01:22:41,920
Speaker 3: the Friday Night Lights period on up through his first

1600
01:22:41,920 --> 01:22:43,880
Speaker 3: arena tour. I mean a lot of the roles that

1601
01:22:43,920 --> 01:22:47,680
Speaker 3: I played with artists because I'm building their touring, I'm

1602
01:22:47,720 --> 01:22:51,000
Speaker 3: also educating their team. So I sort of worked myself

1603
01:22:51,040 --> 01:22:53,160
Speaker 3: out of a job at certain points and times, you

1604
01:22:53,160 --> 01:22:57,919
Speaker 3: know what I mean. You know, when when Drake's contract

1605
01:22:58,000 --> 01:23:00,519
Speaker 3: was up with with with Cortez and Gina Man's company,

1606
01:23:00,520 --> 01:23:02,920
Speaker 3: you know what I mean. And his management team who

1607
01:23:03,000 --> 01:23:07,040
Speaker 3: came on is as bright eyed, you know, you know,

1608
01:23:07,439 --> 01:23:11,439
Speaker 3: sort of naive Toronto kids, but super smart, you know

1609
01:23:11,479 --> 01:23:13,960
Speaker 3: what I mean. They come ask me questions. They see

1610
01:23:13,960 --> 01:23:16,479
Speaker 3: how the ship run like it's it's not rocket science.

1611
01:23:16,520 --> 01:23:18,599
Speaker 3: It's like if you're smart in your attention, you pay

1612
01:23:18,600 --> 01:23:20,760
Speaker 3: attention to detail. You can do this right. So at

1613
01:23:20,800 --> 01:23:23,120
Speaker 3: a certain point they're like, all right, cool, Sean, I'm good,

1614
01:23:23,200 --> 01:23:25,000
Speaker 3: you know what I mean. J Cole, same same thing.

1615
01:23:25,080 --> 01:23:27,160
Speaker 3: J Cole's crew. I love them, you know what I mean?

1616
01:23:27,200 --> 01:23:29,920
Speaker 3: I love them because they were super smart. They thought

1617
01:23:29,920 --> 01:23:33,160
Speaker 3: out of the box. They were always individuals, never really

1618
01:23:33,200 --> 01:23:37,360
Speaker 3: followed a pattern. Eve and Adam we would always talk

1619
01:23:37,360 --> 01:23:40,760
Speaker 3: about touring Envision and Rob Gibbs again their agent, and

1620
01:23:40,920 --> 01:23:42,599
Speaker 3: you know, at a certain point they were like, oh,

1621
01:23:42,920 --> 01:23:45,439
Speaker 3: you know, your resources are my resources now right. I

1622
01:23:45,479 --> 01:23:47,559
Speaker 3: know I know a rigor what a riggor does, and

1623
01:23:47,600 --> 01:23:49,800
Speaker 3: I know I can call the rigger, you know, who

1624
01:23:49,880 --> 01:23:51,960
Speaker 3: hung my light's last tour, So I don't need you know,

1625
01:23:52,080 --> 01:23:54,679
Speaker 3: But I don't mind that because I think that's part

1626
01:23:54,720 --> 01:23:56,800
Speaker 3: of you know, i'll use the L word, but it's

1627
01:23:56,840 --> 01:23:58,840
Speaker 3: part of sort of my legacy in the business. Is

1628
01:23:59,160 --> 01:24:03,519
Speaker 3: I am joy, Yeah, I am. I am teaching these young,

1629
01:24:04,200 --> 01:24:07,519
Speaker 3: you know, super smart future executives the touring game. So

1630
01:24:07,520 --> 01:24:12,719
Speaker 3: I went from Cole to Nicki, Wayne Cole, Nicki Drake,

1631
01:24:13,760 --> 01:24:15,200
Speaker 3: you know, and a few others.

1632
01:24:15,200 --> 01:24:16,559
Speaker 8: But that was sort of and also I think that

1633
01:24:16,600 --> 01:24:19,440
Speaker 8: you're is you teaching them how to do it for themselves,

1634
01:24:19,479 --> 01:24:22,760
Speaker 8: not by themselves, but you know, teaching them like, yo,

1635
01:24:23,000 --> 01:24:25,000
Speaker 8: you can do this for yourself.

1636
01:24:25,040 --> 01:24:28,000
Speaker 4: You know what I'm saying, with the resources that are available.

1637
01:24:27,520 --> 01:24:32,880
Speaker 2: To you, absolutely now without it being all got you

1638
01:24:33,000 --> 01:24:34,440
Speaker 2: journalism disc.

1639
01:24:36,280 --> 01:24:37,280
Speaker 1: No no, no, no, no no this.

1640
01:24:38,000 --> 01:24:45,160
Speaker 2: What can you talk about managing expectations? You can actually

1641
01:24:45,240 --> 01:24:47,760
Speaker 2: use me as an example. I mean, I would like

1642
01:24:47,840 --> 01:24:50,800
Speaker 2: to think that you know, you've only had maybe two

1643
01:24:50,960 --> 01:24:52,040
Speaker 2: or three of those.

1644
01:24:52,560 --> 01:24:56,960
Speaker 1: Four m a mirrorphone calls of what the fuck? All right?

1645
01:24:57,080 --> 01:25:01,280
Speaker 2: One time I misread a price on a ay on

1646
01:25:01,360 --> 01:25:05,880
Speaker 2: a particular or on a simple item a mattress and

1647
01:25:05,880 --> 01:25:11,240
Speaker 2: a mattress, Well, I okay, I graduated from the W mattress.

1648
01:25:11,320 --> 01:25:13,400
Speaker 3: Oh ship no rich put me.

1649
01:25:13,360 --> 01:25:22,160
Speaker 2: On to Hastens on a Hastens mattresses and they're extremely pricey.

1650
01:25:23,040 --> 01:25:25,840
Speaker 2: The thing was, they saw me walking in the door.

1651
01:25:26,760 --> 01:25:28,479
Speaker 2: They must have thought it was a football player played

1652
01:25:28,479 --> 01:25:28,640
Speaker 2: with the.

1653
01:25:28,640 --> 01:25:33,640
Speaker 1: Giants or whatever. I don't know. And you know I

1654
01:25:33,680 --> 01:25:35,760
Speaker 1: came in like I will be the first to.

1655
01:25:35,840 --> 01:25:39,439
Speaker 5: Tell you shut up, sorry you got a king, because

1656
01:25:39,479 --> 01:25:40,880
Speaker 5: I'm just looking at a queen and I'm like.

1657
01:25:40,760 --> 01:25:43,360
Speaker 1: Got that right? So they take what kind of kind

1658
01:25:43,400 --> 01:25:47,799
Speaker 1: of when you go into Hastins, they.

1659
01:25:48,840 --> 01:25:53,720
Speaker 2: They they they you're supposed to They're supposed to you

1660
01:25:53,800 --> 01:25:57,000
Speaker 2: try one bed, and I still feel like they lied.

1661
01:25:57,120 --> 01:25:58,320
Speaker 1: I feel like they lie.

1662
01:25:58,160 --> 01:26:03,120
Speaker 2: To you and make that initial cheap bed so uber comfortable.

1663
01:26:03,680 --> 01:26:07,000
Speaker 1: Then your mind's like, hey, let me try that one

1664
01:26:07,000 --> 01:26:08,160
Speaker 1: over there. What's that over there?

1665
01:26:08,160 --> 01:26:10,000
Speaker 2: And you're like, oh, this is sud you know, maybe

1666
01:26:10,080 --> 01:26:12,639
Speaker 2: two hundred more and you're give that one, and then

1667
01:26:12,840 --> 01:26:13,320
Speaker 2: they got you.

1668
01:26:13,800 --> 01:26:15,760
Speaker 1: Then they're like, all right, let's go to the next one.

1669
01:26:15,920 --> 01:26:16,760
Speaker 1: Let's go to the next one.

1670
01:26:17,000 --> 01:26:19,439
Speaker 2: These motherfuckers actually just brought me to the top of

1671
01:26:19,439 --> 01:26:23,679
Speaker 2: the line. Joined I didn't look at the price because

1672
01:26:23,720 --> 01:26:26,800
Speaker 2: again Rich is like, yo, I think, I think you'll

1673
01:26:26,840 --> 01:26:28,920
Speaker 2: you know, you have better circulation for your legs and

1674
01:26:28,960 --> 01:26:30,880
Speaker 2: d D d D if you get this Haystens bed.

1675
01:26:31,080 --> 01:26:34,120
Speaker 2: So I got in the bed, fella stick like you

1676
01:26:34,200 --> 01:26:37,559
Speaker 2: lay down for ten minutes and then I say, yeah,

1677
01:26:37,600 --> 01:26:40,599
Speaker 2: I fell asleep. Okay, great, I'll take it, and here's

1678
01:26:40,640 --> 01:26:44,719
Speaker 2: my office number, and I'm thanks. And I never looked

1679
01:26:44,800 --> 01:26:48,840
Speaker 2: at the price because you know, at that time, getting

1680
01:26:48,920 --> 01:26:53,120
Speaker 2: a W Hotel bed was a big deal because W

1681
01:26:53,280 --> 01:26:57,559
Speaker 2: Hotel beds were like seventeen hundred bucks again, which was

1682
01:26:57,720 --> 01:27:02,120
Speaker 2: expensive for w Hotel bed. I didn't realize that I

1683
01:27:02,320 --> 01:27:06,000
Speaker 2: just purchased a six figure bed.

1684
01:27:07,000 --> 01:27:08,720
Speaker 1: I got a hundred thousand dollars. I didn't look at

1685
01:27:08,720 --> 01:27:09,040
Speaker 1: the price.

1686
01:27:10,600 --> 01:27:13,519
Speaker 4: This is the whole night. This is bed, like the frame,

1687
01:27:14,200 --> 01:27:22,440
Speaker 4: everything has over the egg. That's all you.

1688
01:27:23,280 --> 01:27:23,400
Speaker 5: Get.

1689
01:27:23,640 --> 01:27:30,599
Speaker 2: Visit Monday right again, Babe Bill said that Hastings has

1690
01:27:30,640 --> 01:27:31,599
Speaker 2: two dots over.

1691
01:27:31,520 --> 01:27:32,320
Speaker 3: Two dots.

1692
01:27:33,720 --> 01:27:34,519
Speaker 1: J Z like j.

1693
01:27:36,040 --> 01:27:36,960
Speaker 4: That's all you need to know.

1694
01:27:37,360 --> 01:27:43,920
Speaker 1: You're gonna get charges out. It's like a white person dots.

1695
01:27:44,000 --> 01:27:46,240
Speaker 4: There's like ship like whoa.

1696
01:27:47,120 --> 01:27:48,519
Speaker 1: Anyway, So cut to.

1697
01:27:50,120 --> 01:27:54,680
Speaker 2: Eight o'clock in the morning the next day, yeo, you

1698
01:27:54,720 --> 01:27:58,680
Speaker 2: would have thought I ran everybody's mom over with the

1699
01:27:58,720 --> 01:28:02,160
Speaker 2: car the like really, it's come to this now, like

1700
01:28:02,200 --> 01:28:04,559
Speaker 2: we we give you an inch and this is what

1701
01:28:04,600 --> 01:28:05,400
Speaker 2: it is, Like did.

1702
01:28:05,280 --> 01:28:06,439
Speaker 7: You get to what the buck calling me?

1703
01:28:06,479 --> 01:28:08,760
Speaker 1: And like come on, no, they were it was he.

1704
01:28:09,160 --> 01:28:12,360
Speaker 2: The thing was is that Seawan's had some other clients

1705
01:28:12,360 --> 01:28:17,240
Speaker 2: that he's not naming right now that have done that

1706
01:28:17,280 --> 01:28:19,320
Speaker 2: shit like you get your check and you want to ball.

1707
01:28:19,160 --> 01:28:20,360
Speaker 1: The fuck out.

1708
01:28:20,640 --> 01:28:25,840
Speaker 2: And fifteen minutes into this curse out, I realized that

1709
01:28:26,120 --> 01:28:29,519
Speaker 2: oh shit, I just brought a one hundred thousand dollars bed,

1710
01:28:30,000 --> 01:28:33,559
Speaker 2: my bad and of course I got the price I

1711
01:28:33,600 --> 01:28:36,640
Speaker 2: can afford, or that they told me where my budget was.

1712
01:28:37,320 --> 01:28:41,920
Speaker 1: But the whole point was how do you manage expectations?

1713
01:28:42,120 --> 01:28:47,200
Speaker 2: Because you are managing acts and dealing with their money

1714
01:28:49,080 --> 01:28:51,719
Speaker 2: post two thousand, you know, it's way it's way past

1715
01:28:51,720 --> 01:28:56,000
Speaker 2: that baller stage. How are you Are you having conversations

1716
01:28:56,000 --> 01:29:01,120
Speaker 2: with them at the top of your business relationship? Will

1717
01:29:01,160 --> 01:29:04,880
Speaker 2: you tell them like if you color within these lines

1718
01:29:04,880 --> 01:29:06,720
Speaker 2: and live you know, da da da da da or

1719
01:29:06,840 --> 01:29:08,920
Speaker 2: you or is it just like you just get the

1720
01:29:08,960 --> 01:29:13,479
Speaker 2: Evans money from you know, Cincinnati, Ohio, and that's it.

1721
01:29:13,560 --> 01:29:16,400
Speaker 1: I'll see you later, Like how do you manage?

1722
01:29:16,840 --> 01:29:20,559
Speaker 3: Managing expectations is one of the key things to being

1723
01:29:21,200 --> 01:29:25,800
Speaker 3: a manager, a successful manager in music. I'm sure it's

1724
01:29:25,800 --> 01:29:28,320
Speaker 3: in film and TV or or in any sort of

1725
01:29:28,439 --> 01:29:32,640
Speaker 3: creative genre, right, you know, because when you're dealing with

1726
01:29:32,720 --> 01:29:36,840
Speaker 3: creatives and but and again, I didn't come in knowing

1727
01:29:36,880 --> 01:29:39,479
Speaker 3: this shit, like I've just learned it, you know, on

1728
01:29:39,600 --> 01:29:42,479
Speaker 3: the backs of my clients, like dealing with you and

1729
01:29:42,520 --> 01:29:45,800
Speaker 3: dealing with Tariq and dealing with Jill. You know, just

1730
01:29:45,960 --> 01:29:53,920
Speaker 3: understanding the motivational aspects, the aspirational aspects that each of

1731
01:29:53,960 --> 01:29:59,480
Speaker 3: you have, What inspires you, what motivates you, what buttons

1732
01:29:59,520 --> 01:30:03,240
Speaker 3: can be he pushed. It's psychology, right, It's all psychology.

1733
01:30:03,320 --> 01:30:06,639
Speaker 3: That's that's the most important part of being a manager.

1734
01:30:06,680 --> 01:30:09,439
Speaker 3: That's the most important part of being in any relationship, right,

1735
01:30:09,560 --> 01:30:12,280
Speaker 3: is understanding the give and take of psychology. So that's

1736
01:30:12,320 --> 01:30:15,920
Speaker 3: whether we're talking about a mattress or you know, we're

1737
01:30:15,960 --> 01:30:19,479
Speaker 3: talking about you know, damn I wish emir ended the

1738
01:30:19,560 --> 01:30:22,720
Speaker 3: show with this song versus that song, Like how can

1739
01:30:22,760 --> 01:30:25,600
Speaker 3: I have this conversation with him knowing that this is

1740
01:30:25,640 --> 01:30:28,559
Speaker 3: his world and his baby, but I know I'm in

1741
01:30:28,600 --> 01:30:31,840
Speaker 3: the crowd and you know what I mean. So it's psychology.

1742
01:30:31,920 --> 01:30:35,800
Speaker 3: It's understanding the give and take. It's compromised. Like one

1743
01:30:35,880 --> 01:30:38,240
Speaker 3: lesson that I learned and Kanye taught me, and I've

1744
01:30:38,240 --> 01:30:42,000
Speaker 3: taken this throughout my career. So again, this is you know,

1745
01:30:42,040 --> 01:30:44,880
Speaker 3: two thousand and six, I think seven whenever that year

1746
01:30:44,920 --> 01:30:47,040
Speaker 3: whenever we started to Glow in the Dark tour, and

1747
01:30:47,080 --> 01:30:49,519
Speaker 3: again I'm four years in with Kanye at this point,

1748
01:30:49,720 --> 01:30:51,679
Speaker 3: we've done three or four tours together.

1749
01:30:52,200 --> 01:30:52,840
Speaker 1: You know, what I mean.

1750
01:30:53,040 --> 01:30:56,000
Speaker 3: We have a level of trust. He knows me, you know,

1751
01:30:56,479 --> 01:31:00,240
Speaker 3: meaning how I think. So we're going on this this

1752
01:31:00,680 --> 01:31:03,200
Speaker 3: big tour, biggest service career, biggest tour of my career,

1753
01:31:03,280 --> 01:31:07,040
Speaker 3: you know what I mean. And I go out and

1754
01:31:07,880 --> 01:31:12,720
Speaker 3: specifically go and hire the sort of logistics team. I

1755
01:31:12,800 --> 01:31:15,960
Speaker 3: put an all star team together of people. He had

1756
01:31:16,120 --> 01:31:18,360
Speaker 3: all his creator I ain't touched none of his creator shit.

1757
01:31:18,640 --> 01:31:22,680
Speaker 3: But he allowed me, as did Wayne and others, to like,

1758
01:31:22,800 --> 01:31:25,240
Speaker 3: all right, give me the team that's going to properly

1759
01:31:25,320 --> 01:31:29,400
Speaker 3: execute this. So I go out. I hire Curtis Battles,

1760
01:31:29,439 --> 01:31:33,439
Speaker 3: who number one is black and number two is what's

1761
01:31:33,479 --> 01:31:36,280
Speaker 3: Eminem's tour manager. And at that time two thousand and six,

1762
01:31:36,320 --> 01:31:38,960
Speaker 3: two thousand and seven, Eminem's on fire, He's on stadiums

1763
01:31:38,960 --> 01:31:41,639
Speaker 3: and shit. So I'm like, I got the top black

1764
01:31:42,040 --> 01:31:45,920
Speaker 3: tour production manager. I bring in the tour manager. I

1765
01:31:45,960 --> 01:31:49,120
Speaker 3: bring in all of the tech teams. I'm hiring all

1766
01:31:49,160 --> 01:31:51,960
Speaker 3: of the logistics. He's dealing with the creator. At a

1767
01:31:51,960 --> 01:31:54,960
Speaker 3: certain point, I start calling people. I'm putting it together,

1768
01:31:55,120 --> 01:31:57,920
Speaker 3: my budgets, going back and forth with the agent, you know,

1769
01:31:58,000 --> 01:32:00,960
Speaker 3: doing venue deals, calling the venues, arguing with him over

1770
01:32:01,160 --> 01:32:03,880
Speaker 3: you know, our point, and everybody went dark on me,

1771
01:32:04,640 --> 01:32:07,880
Speaker 3: like literally nobody would return my call. Curtis didn't return

1772
01:32:07,960 --> 01:32:10,719
Speaker 3: my call, Yay didn't return my call. Like nobody fucking

1773
01:32:10,720 --> 01:32:13,639
Speaker 3: return my call. And I'm like, what is going on?

1774
01:32:14,240 --> 01:32:16,080
Speaker 3: And it was like a two week period. I'm in

1775
01:32:16,080 --> 01:32:19,200
Speaker 3: the middle of planning. I can't get any information. I'm calling,

1776
01:32:19,560 --> 01:32:20,360
Speaker 3: you know, Miss West.

1777
01:32:20,439 --> 01:32:20,840
Speaker 1: His mom.

1778
01:32:20,920 --> 01:32:22,840
Speaker 3: She's like, hey, Sewan, now I don't know. Everything seemed

1779
01:32:22,840 --> 01:32:24,600
Speaker 3: cool to me. You want me to ask around. I'm like, no,

1780
01:32:24,720 --> 01:32:26,559
Speaker 3: I'm not gonna get you into it. Let me figure

1781
01:32:26,560 --> 01:32:29,559
Speaker 3: it out. After a two week period, Kanye calls me.

1782
01:32:29,560 --> 01:32:32,000
Speaker 3: He's like, Yo, can you come to La tomorrow. I'm like, yeah,

1783
01:32:32,439 --> 01:32:35,080
Speaker 3: you know, I fly to La, go to his crib,

1784
01:32:35,640 --> 01:32:37,519
Speaker 3: sit in the living room. He's on his computer and

1785
01:32:37,520 --> 01:32:40,040
Speaker 3: he turns the computer around and I'm like what's this

1786
01:32:40,320 --> 01:32:43,040
Speaker 3: And he's like the tour, this is the creative what

1787
01:32:43,040 --> 01:32:45,320
Speaker 3: do you think? And he walks me through it and

1788
01:32:45,320 --> 01:32:49,000
Speaker 3: I'm like, Yo, this shit is crazy and I'm like, yo,

1789
01:32:49,080 --> 01:32:51,599
Speaker 3: but what the fuck? Like how much is this cast?

1790
01:32:51,720 --> 01:32:55,080
Speaker 3: Like I haven't talked to nobody like and he was like, yo,

1791
01:32:55,240 --> 01:32:57,679
Speaker 3: I called everybody and said if you talked to Shawan

1792
01:32:57,760 --> 01:33:01,360
Speaker 3: g you're fired, and I was I was like why.

1793
01:33:01,520 --> 01:33:03,479
Speaker 3: I was like, why'd you do that? And he said,

1794
01:33:03,560 --> 01:33:07,280
Speaker 3: because I know. If I wasn't able to get my

1795
01:33:07,479 --> 01:33:10,519
Speaker 3: full creative vision, I would have talked to you along

1796
01:33:10,560 --> 01:33:13,160
Speaker 3: the way. You know, I would have made a left

1797
01:33:13,160 --> 01:33:15,040
Speaker 3: turn and I would not have been able to get

1798
01:33:15,040 --> 01:33:17,080
Speaker 3: my full creative vision out because you would have been,

1799
01:33:17,600 --> 01:33:20,240
Speaker 3: you know, asking me how much things cost and how

1800
01:33:20,280 --> 01:33:23,639
Speaker 3: are we gonna move this? And I got my full

1801
01:33:23,720 --> 01:33:27,519
Speaker 3: creative vision out. Now, now tell me what you think

1802
01:33:27,560 --> 01:33:31,640
Speaker 3: about it unless And it taught me like that was

1803
01:33:31,720 --> 01:33:36,080
Speaker 3: a really deep lesson on how to work and deal

1804
01:33:36,120 --> 01:33:39,240
Speaker 3: with creatives, because at the end of the day, y'all

1805
01:33:39,280 --> 01:33:42,519
Speaker 3: are the motherfucker you know, a mere fonte to reak.

1806
01:33:42,880 --> 01:33:45,280
Speaker 3: You know, whoever it is, y'all are the ones that's

1807
01:33:45,400 --> 01:33:48,280
Speaker 3: driving this car, you know what I mean. I just

1808
01:33:48,320 --> 01:33:52,840
Speaker 3: gotta yeah, yeah, exactly. I just got to make sure

1809
01:33:52,880 --> 01:33:54,920
Speaker 3: that it got gas in it, it got oil in it,

1810
01:33:54,960 --> 01:33:56,840
Speaker 3: and it's gonna get to where it needs to get

1811
01:33:56,840 --> 01:33:58,880
Speaker 3: to and it ain't gonna break down. And when you

1812
01:33:58,920 --> 01:34:00,639
Speaker 3: get there, you got some money in your pocket.

1813
01:34:00,720 --> 01:34:03,800
Speaker 4: Right, So, because the show is they're not gonna holler Shanji.

1814
01:34:05,320 --> 01:34:09,280
Speaker 3: Exactly. Or even if the show is good and you

1815
01:34:09,360 --> 01:34:12,600
Speaker 3: weren't able to do what you wanted to do creatively,

1816
01:34:12,720 --> 01:34:15,200
Speaker 3: you're gonna be unfulfilled. And who you're gonna blame for that?

1817
01:34:15,360 --> 01:34:18,200
Speaker 3: For being unfulfilled, You're gonna blame Sean g You know

1818
01:34:18,200 --> 01:34:19,760
Speaker 3: what I mean, you didn't let it out. So that

1819
01:34:19,840 --> 01:34:22,120
Speaker 3: lesson that I did with Kanye, that lesson that Kanye

1820
01:34:22,240 --> 01:34:25,200
Speaker 3: taught me I've taken throughout my career and working with creatives.

1821
01:34:25,240 --> 01:34:28,559
Speaker 3: It is managing expectations, but it's also a balance in

1822
01:34:28,640 --> 01:34:32,640
Speaker 3: making sure that look, I mean that not that matchless.

1823
01:34:32,720 --> 01:34:35,559
Speaker 3: But we could tell other stories here where you know,

1824
01:34:35,880 --> 01:34:38,280
Speaker 3: there have been things that you needed or you wanted,

1825
01:34:38,400 --> 01:34:40,559
Speaker 3: and you know, we talked about it, and I'm like,

1826
01:34:40,600 --> 01:34:43,519
Speaker 3: you know what, this is what this motherfucker work is

1827
01:34:43,600 --> 01:34:45,680
Speaker 3: ass off for. This is why he's up twenty three

1828
01:34:45,720 --> 01:34:48,160
Speaker 3: hours a day to be able to do what I

1829
01:34:48,200 --> 01:34:51,760
Speaker 3: think is dumb shit, but it's aspirational shit for you.

1830
01:34:51,840 --> 01:34:54,599
Speaker 3: So I can't I can't give you know, I can't

1831
01:34:54,640 --> 01:34:59,000
Speaker 3: overlay my thoughts on you know, your creative vision and

1832
01:34:59,040 --> 01:35:02,080
Speaker 3: what I just to put the barriers up, both creatively,

1833
01:35:02,400 --> 01:35:04,920
Speaker 3: business wise, money, whatever it is I got to put

1834
01:35:04,920 --> 01:35:07,400
Speaker 3: the barriers up so you don't fall off the highway,

1835
01:35:07,680 --> 01:35:09,280
Speaker 3: you know what I mean. But you're driving the car,

1836
01:35:09,560 --> 01:35:10,120
Speaker 3: you know what I mean?

1837
01:35:10,400 --> 01:35:12,479
Speaker 5: Hey, Sean, can you tell us the time, like when

1838
01:35:12,479 --> 01:35:14,800
Speaker 5: it comes to the roots in jail, what was the

1839
01:35:14,800 --> 01:35:17,200
Speaker 5: deal that you've made that really made you take a

1840
01:35:17,240 --> 01:35:20,120
Speaker 5: step back and like past yourself on the shoulder or

1841
01:35:20,160 --> 01:35:23,600
Speaker 5: really go fuck yes, Like I'm finally doing what I

1842
01:35:23,640 --> 01:35:25,800
Speaker 5: feel like is fulfilling them, and like we we've done

1843
01:35:25,840 --> 01:35:27,760
Speaker 5: this ship. Nobody else has done this ship. Like this

1844
01:35:27,800 --> 01:35:29,120
Speaker 5: is fucking phenomenal.

1845
01:35:30,280 --> 01:35:33,800
Speaker 3: I don't think there's you know, I don't. I don't

1846
01:35:34,000 --> 01:35:36,800
Speaker 3: think there's one deal, you know what I mean? Like,

1847
01:35:36,880 --> 01:35:40,799
Speaker 3: I don't think there's there's not like one big branding

1848
01:35:40,880 --> 01:35:44,640
Speaker 3: deal or one even the Tonight Show deal. Like I

1849
01:35:44,640 --> 01:35:47,559
Speaker 3: don't think there's one. What I get it? What I

1850
01:35:47,640 --> 01:35:52,479
Speaker 3: you smile? I thought? I mean even the whose picnic?

1851
01:35:52,479 --> 01:35:54,840
Speaker 3: We're not there. Like the thing about the Roots is

1852
01:35:55,200 --> 01:35:58,599
Speaker 3: the thing that keeps us going is we never fucking arrived,

1853
01:35:59,040 --> 01:36:03,000
Speaker 3: Like you know what I mean, Right, We've never like

1854
01:36:03,400 --> 01:36:08,320
Speaker 3: arrived to whatever that mythical place is that you think

1855
01:36:08,479 --> 01:36:11,280
Speaker 3: you need to get to. We're we're always motivated to

1856
01:36:11,960 --> 01:36:15,519
Speaker 3: either do more or diversified, you know when I.

1857
01:36:15,520 --> 01:36:17,479
Speaker 5: Say right, But they still had to be a moment

1858
01:36:17,520 --> 01:36:19,360
Speaker 5: where you went they didn't think we could do this,

1859
01:36:19,479 --> 01:36:20,760
Speaker 5: and we did that ship.

1860
01:36:21,040 --> 01:36:24,040
Speaker 3: Oh okay, okay, gotcha for the Roots. It was the

1861
01:36:24,120 --> 01:36:26,080
Speaker 3: Roots pet in New York. Okay, it was when we

1862
01:36:26,120 --> 01:36:29,560
Speaker 3: did when we did, when we did Bryant Park. I

1863
01:36:29,880 --> 01:36:33,479
Speaker 3: I I literally stood at the back of the park

1864
01:36:34,000 --> 01:36:37,760
Speaker 3: we were on with Wu Tang and you know, I

1865
01:36:37,800 --> 01:36:40,280
Speaker 3: looked up in the sky and I shot the rich

1866
01:36:40,400 --> 01:36:43,080
Speaker 3: and I was like, yeah, look, look what the fuck

1867
01:36:43,160 --> 01:36:43,840
Speaker 3: we did? You know?

1868
01:36:44,000 --> 01:36:47,160
Speaker 8: Because again I remember that night. Man, we talked that night.

1869
01:36:47,400 --> 01:36:49,519
Speaker 8: Uh you know, we I think I don't think w

1870
01:36:49,800 --> 01:36:52,000
Speaker 8: was on, but it was. Somebody was on. But we

1871
01:36:52,040 --> 01:36:53,800
Speaker 8: was talking and you was kind of giving me time.

1872
01:36:53,840 --> 01:36:55,960
Speaker 8: You was like, yeah, man, like this ship was work,

1873
01:36:56,080 --> 01:36:58,599
Speaker 8: like he was on, like you was. You was giving

1874
01:36:58,680 --> 01:36:59,960
Speaker 8: up like that.

1875
01:37:00,439 --> 01:37:02,200
Speaker 4: So I remember that being a big moment for y'all.

1876
01:37:02,280 --> 01:37:04,920
Speaker 3: Yeah, Ruth Picnic New York was probably that moment.

1877
01:37:05,080 --> 01:37:05,240
Speaker 1: You know.

1878
01:37:05,240 --> 01:37:07,240
Speaker 3: Again, it wasn't a deal, but it was that moment

1879
01:37:07,280 --> 01:37:11,200
Speaker 3: where it was like all right, you know what I mean, like, okay,

1880
01:37:11,880 --> 01:37:15,120
Speaker 3: you know we're there. But again, I think. You know, overall,

1881
01:37:15,439 --> 01:37:18,679
Speaker 3: it's the constant it's the constant growth, like the it's

1882
01:37:18,720 --> 01:37:23,120
Speaker 3: the what's the tortoise versus the hair mentality that we

1883
01:37:23,280 --> 01:37:28,479
Speaker 3: have that I'm happy when I'm happy when Alicia keyes

1884
01:37:28,640 --> 01:37:32,360
Speaker 3: twenty years into her career makes a fucking song called

1885
01:37:32,439 --> 01:37:35,800
Speaker 3: Jill Scott, you know what I mean. Like that makes

1886
01:37:35,840 --> 01:37:38,479
Speaker 3: me happy because that shows all of the work that

1887
01:37:38,840 --> 01:37:41,840
Speaker 3: Jill put in and I was able to assist. You know,

1888
01:37:41,920 --> 01:37:47,000
Speaker 3: it's being recognized. I'm happy when you know Questlove is

1889
01:37:47,120 --> 01:37:52,360
Speaker 3: DJing the jay Z and Beyonce Oscar party and killing it,

1890
01:37:52,840 --> 01:37:54,960
Speaker 3: you know what I mean. And everybody there is like,

1891
01:37:55,200 --> 01:37:58,120
Speaker 3: oh my god, I'm twenty five, thirty years in Like

1892
01:37:58,160 --> 01:38:01,439
Speaker 3: it's just a constant ascension of people that you know,

1893
01:38:01,640 --> 01:38:04,240
Speaker 3: over the years, everybody always turned it. You know, who

1894
01:38:04,240 --> 01:38:06,880
Speaker 3: are these guys? What's up with her? The girl from Philly?

1895
01:38:07,600 --> 01:38:10,080
Speaker 3: You know, but you know they at the end of

1896
01:38:10,080 --> 01:38:13,240
Speaker 3: the day, as long as we constantly ascend creatively, as

1897
01:38:13,240 --> 01:38:16,160
Speaker 3: long as we diversified business wise, and we can make

1898
01:38:16,200 --> 01:38:18,920
Speaker 3: sure that we follow our own dreams and every time

1899
01:38:18,960 --> 01:38:21,679
Speaker 3: we achieve a goal, reset and go for more goals,

1900
01:38:21,880 --> 01:38:23,360
Speaker 3: you know it's gonna work out.

1901
01:38:28,040 --> 01:38:31,520
Speaker 2: All right, So I guess for you and me personally,

1902
01:38:32,640 --> 01:38:38,160
Speaker 2: you know, twenty fourteen was definitely a turning point once

1903
01:38:39,439 --> 01:38:44,720
Speaker 2: Richard died of of chemia, yep. And you know I

1904
01:38:45,360 --> 01:38:49,479
Speaker 2: definitely was going out my mind during that time period,

1905
01:38:52,240 --> 01:38:54,640
Speaker 2: and you know, I realized that it was just it

1906
01:38:54,720 --> 01:38:56,240
Speaker 2: was going to be a shift for all of us.

1907
01:38:56,360 --> 01:38:59,559
Speaker 3: You know, I was like, well, damn right now.

1908
01:39:00,439 --> 01:39:04,160
Speaker 2: You know, any creative musical creator, like usually I always

1909
01:39:04,160 --> 01:39:07,200
Speaker 2: have Rich to bounce off of, and there's always that

1910
01:39:08,040 --> 01:39:11,479
Speaker 2: eight am phone call that you have with Rich which

1911
01:39:11,479 --> 01:39:13,799
Speaker 2: is weird because Rich had am phone calls with everyone.

1912
01:39:13,840 --> 01:39:15,880
Speaker 3: So I'm trying to have am phone call every day

1913
01:39:15,880 --> 01:39:17,280
Speaker 3: were Rich. I don't know how he did this.

1914
01:39:17,680 --> 01:39:20,400
Speaker 2: Right exactly, Like in my mind, it's like Rich wakes

1915
01:39:20,439 --> 01:39:22,880
Speaker 2: you up at like eight seventeen and then you're off

1916
01:39:22,880 --> 01:39:23,439
Speaker 2: at eleven.

1917
01:39:23,520 --> 01:39:28,400
Speaker 3: But everyone has and so what in.

1918
01:39:28,320 --> 01:39:34,040
Speaker 2: My mind, I was just like, well, shit, like Sean's

1919
01:39:34,080 --> 01:39:37,880
Speaker 2: the suit to Rich's creative. Now Sewan's going to have

1920
01:39:37,880 --> 01:39:40,880
Speaker 2: to be a creative and I'm going to have to

1921
01:39:40,920 --> 01:39:44,920
Speaker 2: do things that I hate doing, like vocal takes and

1922
01:39:46,160 --> 01:39:53,800
Speaker 2: like sitting there patiently, like putting stuff together. So talk

1923
01:39:53,840 --> 01:39:55,960
Speaker 2: about the shift that because I guess that's the period

1924
01:39:56,000 --> 01:39:59,200
Speaker 2: in which you made the decision to I mean, at

1925
01:39:59,200 --> 01:40:02,960
Speaker 2: that point, you would you were you were developing sports

1926
01:40:03,080 --> 01:40:10,479
Speaker 2: Entertainment or s C s CFTE. Yeah, you had you know,

1927
01:40:11,000 --> 01:40:15,200
Speaker 2: basketball players, yet you were managing business, managing all these people.

1928
01:40:15,720 --> 01:40:21,000
Speaker 2: Can you talk about the transition from sort of amalgamating

1929
01:40:21,080 --> 01:40:26,120
Speaker 2: your your company into Maverick, which then goes into Live Nation,

1930
01:40:26,600 --> 01:40:27,320
Speaker 2: like how does it?

1931
01:40:28,000 --> 01:40:28,200
Speaker 4: Yeah?

1932
01:40:28,439 --> 01:40:30,760
Speaker 3: Yeah, yeah, yep. But before doing that, I want to

1933
01:40:30,760 --> 01:40:35,160
Speaker 3: talk about twenty fourteen because you're right, you know, at

1934
01:40:35,200 --> 01:40:39,480
Speaker 3: that moment when we all realized that Rich was was

1935
01:40:39,479 --> 01:40:43,599
Speaker 3: was on his way out. The first thing is Rich

1936
01:40:43,680 --> 01:40:47,400
Speaker 3: being rich, you know he was he was prepping me

1937
01:40:47,439 --> 01:40:50,240
Speaker 3: for it. You know, Rich was prepping me for for

1938
01:40:50,400 --> 01:40:54,640
Speaker 3: years just you know, thinking back on it, just the

1939
01:40:54,680 --> 01:40:57,720
Speaker 3: conversations we were having and and you know, ship that

1940
01:40:57,760 --> 01:41:01,559
Speaker 3: we were talking about, and responsibility that were normally his,

1941
01:41:01,720 --> 01:41:03,960
Speaker 3: and the creative side that he would be like asking

1942
01:41:04,000 --> 01:41:06,080
Speaker 3: my opinion, and I'm like, you really want you want

1943
01:41:06,080 --> 01:41:06,559
Speaker 3: my opinion?

1944
01:41:06,760 --> 01:41:07,439
Speaker 4: You know what I mean?

1945
01:41:07,880 --> 01:41:09,840
Speaker 3: You know he would always say I was wrong with that.

1946
01:41:09,840 --> 01:41:12,040
Speaker 3: I gave my opinion, but he was just asking my

1947
01:41:12,120 --> 01:41:15,920
Speaker 3: opinion and things that you know what which photo looked good.

1948
01:41:15,960 --> 01:41:17,960
Speaker 3: I'm like, you want my opinion on that, you know,

1949
01:41:18,000 --> 01:41:22,320
Speaker 3: but he was prepping me for twenty fourteen. And I

1950
01:41:22,320 --> 01:41:23,920
Speaker 3: don't know if you remember, I had a conversation with

1951
01:41:23,960 --> 01:41:28,920
Speaker 3: you and Tarik. You know, I said, look, I'm going

1952
01:41:29,000 --> 01:41:31,760
Speaker 3: to step up and do a lot of shit, you

1953
01:41:31,800 --> 01:41:34,240
Speaker 3: know what I mean. But I am not going to

1954
01:41:34,320 --> 01:41:37,080
Speaker 3: step into the shoes of Richard Nichols. You know, from

1955
01:41:37,120 --> 01:41:39,519
Speaker 3: a creative perspective, I can do a lot. Then I

1956
01:41:39,520 --> 01:41:43,439
Speaker 3: can build this and you know, tours and festivals and

1957
01:41:43,840 --> 01:41:46,400
Speaker 3: ideas and hire people to come build your dreams. But

1958
01:41:46,479 --> 01:41:49,719
Speaker 3: I can't. I can't make reference. I can't do vocal takes.

1959
01:41:49,760 --> 01:41:51,880
Speaker 3: I can't. That's just not who I am, you know

1960
01:41:51,880 --> 01:41:53,320
Speaker 3: what I mean. And you guys are going to have

1961
01:41:53,360 --> 01:41:56,479
Speaker 3: to step up as well. It's not just me stepping up,

1962
01:41:56,520 --> 01:41:58,000
Speaker 3: So you're going to have to step up because this

1963
01:41:58,040 --> 01:42:00,679
Speaker 3: is a big ass void that we both got film

1964
01:42:01,120 --> 01:42:04,040
Speaker 3: and I think it is it is that sort of

1965
01:42:04,080 --> 01:42:09,719
Speaker 3: combination of my growth in the two of you individually growing.

1966
01:42:10,160 --> 01:42:13,880
Speaker 3: That is the reason why you know, six seven, eight,

1967
01:42:14,000 --> 01:42:17,160
Speaker 3: hopefully ten, fifteen, twenty years after rich you know, we're

1968
01:42:17,200 --> 01:42:21,000
Speaker 3: still sort of building, growing and driving. But as far

1969
01:42:21,040 --> 01:42:22,880
Speaker 3: as you know where I was business wise. I mean,

1970
01:42:22,920 --> 01:42:27,439
Speaker 3: it's funny because twenty fourteen, twenty fifteen was the year

1971
01:42:27,520 --> 01:42:31,000
Speaker 3: that I sold my a portion of my quote unquote

1972
01:42:31,040 --> 01:42:36,519
Speaker 3: management business into Live Nation, into Maverick, you know, and

1973
01:42:37,080 --> 01:42:40,839
Speaker 3: Live Nation was building this mega management company called Maverick

1974
01:42:42,200 --> 01:42:44,599
Speaker 3: and Guile Siri was the head of the Guile Siria

1975
01:42:44,640 --> 01:42:46,880
Speaker 3: the manager of You two and Madonna. He brought in

1976
01:42:46,920 --> 01:42:49,760
Speaker 3: Clarence Faulding, who was the manager of Jason Alden and

1977
01:42:50,080 --> 01:42:54,719
Speaker 3: Rascal Flats and Shanaia Twain. They brought in Adam and

1978
01:42:54,880 --> 01:43:00,000
Speaker 3: Larry Rudolph, who managed at the time Miley Cyrus and Britney.

1979
01:43:00,720 --> 01:43:04,040
Speaker 3: So you had black folks, yeah and and yeah. So

1980
01:43:04,320 --> 01:43:07,720
Speaker 3: at a certain point, at a certain point, these were

1981
01:43:07,800 --> 01:43:09,920
Speaker 3: all the deals that were done. And I guess someone

1982
01:43:09,960 --> 01:43:11,920
Speaker 3: within Live Nation said, you got a whole bunch of

1983
01:43:11,920 --> 01:43:15,600
Speaker 3: white men. You know what I mean, I got white Yeah.

1984
01:43:15,640 --> 01:43:19,240
Speaker 3: So they went after my partner, Gie Roberson, Remember Gie

1985
01:43:19,320 --> 01:43:22,439
Speaker 3: Roberson from Kanye I walked in, I met him with Kanye.

1986
01:43:22,840 --> 01:43:27,599
Speaker 3: They went after him and said, okay, you managed Kanye West,

1987
01:43:27,680 --> 01:43:31,760
Speaker 3: and you managed you manage uh Lil Wayne, like, you know,

1988
01:43:31,920 --> 01:43:36,400
Speaker 3: let's do a deal a little bit of a sidebar

1989
01:43:37,200 --> 01:43:40,200
Speaker 3: all of these tour deals that I was doing, you know,

1990
01:43:40,479 --> 01:43:44,360
Speaker 3: Kanye Wayne dre Nikki. I was on the other side

1991
01:43:44,360 --> 01:43:46,960
Speaker 3: of the table from a company called Live Nation, So

1992
01:43:47,040 --> 01:43:50,160
Speaker 3: I was doing these deals from with Live Nation, so

1993
01:43:50,200 --> 01:43:52,720
Speaker 3: they knew me as the manager, the black dude that

1994
01:43:52,880 --> 01:43:56,639
Speaker 3: did all of the big black tours. The guy who

1995
01:43:56,680 --> 01:43:58,880
Speaker 3: I was negotiating with on the other side was a

1996
01:43:58,920 --> 01:44:03,960
Speaker 3: gentleman by the name of now Hayman and the most

1997
01:44:04,000 --> 01:44:08,120
Speaker 3: successful black concert promoter in the history of the game

1998
01:44:08,680 --> 01:44:14,320
Speaker 3: bar none, and he sins right now. Managers Floyd Mayweather,

1999
01:44:14,400 --> 01:44:17,799
Speaker 3: and he's the most successful boxing promoter in the history

2000
01:44:17,800 --> 01:44:20,160
Speaker 3: of the game, bigger than Don King and Bob Aaron

2001
01:44:20,240 --> 01:44:21,479
Speaker 3: and all of them right now.

2002
01:44:21,280 --> 01:44:23,800
Speaker 4: To this Haman was he the one? Was he the

2003
01:44:23,840 --> 01:44:24,400
Speaker 4: one behind the.

2004
01:44:26,120 --> 01:44:30,000
Speaker 3: Superfess Rick James Michael Jackson like.

2005
01:44:31,479 --> 01:44:31,880
Speaker 1: Mary J.

2006
01:44:32,040 --> 01:44:35,280
Speaker 3: Blige, I mean, he's he's he's the guy.

2007
01:44:35,360 --> 01:44:37,120
Speaker 7: So let's get him on the show.

2008
01:44:37,320 --> 01:44:41,840
Speaker 3: Se so so, so I'm negotiating these big deals with

2009
01:44:42,000 --> 01:44:45,280
Speaker 3: al Owl's on the other side of the table, Like, Okay,

2010
01:44:45,320 --> 01:44:48,040
Speaker 3: this little motherfucker knows what he's talking about, you know

2011
01:44:48,080 --> 01:44:49,679
Speaker 3: what I mean, because you know he's like I never

2012
01:44:49,760 --> 01:44:52,479
Speaker 3: dealt with a young black man who knows touring like

2013
01:44:52,520 --> 01:44:56,880
Speaker 3: you do. So back to the Maverick thing. When Live

2014
01:44:57,000 --> 01:45:00,879
Speaker 3: Nation Slash Maverick goes and tries to buy gro Risin's company,

2015
01:45:01,280 --> 01:45:05,799
Speaker 3: Al Hayman tells Live Nation, Well, Gee Robson is great,

2016
01:45:07,040 --> 01:45:11,880
Speaker 3: but this guy showing g over here, he's the operator, you.

2017
01:45:11,800 --> 01:45:12,320
Speaker 1: Know what I mean.

2018
01:45:12,600 --> 01:45:14,880
Speaker 3: So if you're going to because at this time, me

2019
01:45:15,120 --> 01:45:18,320
Speaker 3: G and Cortes had similar clients, but we had three

2020
01:45:18,320 --> 01:45:21,240
Speaker 3: different companies. She had Hip Hop's in nineteen seventy eight,

2021
01:45:21,280 --> 01:45:25,040
Speaker 3: I had SEFG. Cortes had Bryant Management. So you know,

2022
01:45:25,240 --> 01:45:28,639
Speaker 3: in order to sort of complete that purchase, they said, Okay,

2023
01:45:28,680 --> 01:45:30,840
Speaker 3: we're going to buy Gee Roberson's company. We're going to

2024
01:45:30,880 --> 01:45:34,000
Speaker 3: buy Cortez Bryant, We're gonna buy Sean G because that

2025
01:45:34,200 --> 01:45:38,120
Speaker 3: is the machine that makes all of this work, and

2026
01:45:38,680 --> 01:45:42,920
Speaker 3: we're going to merge them together and then put them

2027
01:45:43,000 --> 01:45:46,080
Speaker 3: under Maverick. So that was that deal in twenty fifteen

2028
01:45:46,120 --> 01:45:49,160
Speaker 3: where I brought they brought into my car, sold half

2029
01:45:49,200 --> 01:45:50,639
Speaker 3: of my company to Live Nation.

2030
01:45:51,240 --> 01:45:53,640
Speaker 7: Are you interested in bedfellow Sean, I'm sorry, I was

2031
01:45:53,640 --> 01:45:53,960
Speaker 7: just thinking.

2032
01:45:54,000 --> 01:45:56,680
Speaker 5: I was like, so you got management mixed in with

2033
01:45:57,479 --> 01:46:00,000
Speaker 5: live shows and production, just production.

2034
01:46:00,320 --> 01:46:01,960
Speaker 7: I'm just thinking like Live Nation again.

2035
01:46:04,120 --> 01:46:08,200
Speaker 3: You mean from a Live Nation perspective, I mean said

2036
01:46:08,200 --> 01:46:12,080
Speaker 3: Michael Rapino is one of the smartest executives in the business,

2037
01:46:12,200 --> 01:46:13,840
Speaker 3: you know what I mean. For him, he calls it

2038
01:46:13,880 --> 01:46:17,280
Speaker 3: a flywheel, and for him it is. You know, when

2039
01:46:17,320 --> 01:46:20,160
Speaker 3: he started, when he took over Live Nation, Live Nation

2040
01:46:20,520 --> 01:46:24,000
Speaker 3: was a bunch of individual regional promoters, you know what

2041
01:46:24,040 --> 01:46:25,920
Speaker 3: I mean. You had your guy in New York, you

2042
01:46:25,920 --> 01:46:27,519
Speaker 3: know what I mean, and he had his company. You

2043
01:46:27,560 --> 01:46:32,080
Speaker 3: had Electric Factory concerts in Philly, you had cellar door concerts,

2044
01:46:32,080 --> 01:46:36,479
Speaker 3: and these were just the independent individual companies. What Repino

2045
01:46:36,600 --> 01:46:41,040
Speaker 3: was able to do was merge all of these business

2046
01:46:41,040 --> 01:46:43,559
Speaker 3: It was. It was actually Clear Channel prior to Repino.

2047
01:46:43,640 --> 01:46:45,719
Speaker 3: But you know what came out of the Clear Channel

2048
01:46:46,439 --> 01:46:50,680
Speaker 3: Divester was this merged entity of all of these individual

2049
01:46:50,720 --> 01:46:54,559
Speaker 3: regional promoters that created this one mega promoter business. But

2050
01:46:54,720 --> 01:46:57,559
Speaker 3: what a lot of people don't understand on the promoter

2051
01:46:57,760 --> 01:47:01,280
Speaker 3: side from the live show you you don't make no money,

2052
01:47:01,800 --> 01:47:03,760
Speaker 3: you know what I mean. From a margin perspective, the

2053
01:47:03,920 --> 01:47:06,559
Speaker 3: artist makes all the money, right, you know what I mean.

2054
01:47:06,840 --> 01:47:09,560
Speaker 3: If I have Fonte come in performing, you know what

2055
01:47:09,560 --> 01:47:12,600
Speaker 3: I mean, and I do a deal with him. Ultimately

2056
01:47:13,240 --> 01:47:15,920
Speaker 3: in success, he's gonna walk out with eighty five ninety

2057
01:47:15,960 --> 01:47:18,360
Speaker 3: percent of the money, you know what I mean. The

2058
01:47:18,400 --> 01:47:22,200
Speaker 3: promoter margins are five to ten percent. So what what

2059
01:47:22,439 --> 01:47:27,880
Speaker 3: Rapino did, which was intelligent, super super genius, was he said, Okay,

2060
01:47:27,920 --> 01:47:30,559
Speaker 3: I'm gonna build a flywheel around the shows. I'm gonna

2061
01:47:30,600 --> 01:47:37,000
Speaker 3: have shows which are the volume business, low margin but volume,

2062
01:47:37,120 --> 01:47:41,280
Speaker 3: thousands upon thousands of shows. But I'm gonna have venues

2063
01:47:42,240 --> 01:47:44,680
Speaker 3: and when you pay for parking and peanuts and popcorn,

2064
01:47:44,840 --> 01:47:47,320
Speaker 3: you know, at the shows, you know, I'm gonna make

2065
01:47:47,320 --> 01:47:50,240
Speaker 3: money off that. I'm gonna have media and sponsorship that

2066
01:47:50,479 --> 01:47:54,120
Speaker 3: sells sponsorship at the venues. I mean. So he's built

2067
01:47:54,640 --> 01:47:55,960
Speaker 3: a flywheel of business.

2068
01:47:56,080 --> 01:47:59,120
Speaker 8: It's that almost like McDonald's, like you know with famous

2069
01:47:59,160 --> 01:48:01,679
Speaker 8: McDonald's quote, he's like, I'm not in the hamburger business.

2070
01:48:01,720 --> 01:48:04,000
Speaker 4: I'm in the real estate business business, you know what

2071
01:48:04,080 --> 01:48:04,360
Speaker 4: I mean.

2072
01:48:04,600 --> 01:48:06,640
Speaker 3: But the Hamburgers is would bring you in, right, the

2073
01:48:06,720 --> 01:48:10,719
Speaker 3: shows bring you in. Yeah. So so so to your point,

2074
01:48:10,800 --> 01:48:14,080
Speaker 3: like you know, it's your hand is in different areas,

2075
01:48:14,080 --> 01:48:16,519
Speaker 3: but it's all sort of a flywheel that works together

2076
01:48:17,800 --> 01:48:20,679
Speaker 3: and you know that. But again I came in under

2077
01:48:20,920 --> 01:48:24,920
Speaker 3: the austices of ge Roberson's partner, and that was that

2078
01:48:25,000 --> 01:48:28,840
Speaker 3: was Maverick management. It's funny because you know, I can't

2079
01:48:28,880 --> 01:48:31,920
Speaker 3: guy about this, but you know, when I came in

2080
01:48:31,960 --> 01:48:35,840
Speaker 3: with the Roots and Jill Scott, we were like the

2081
01:48:35,880 --> 01:48:38,840
Speaker 3: folks that didn't belong, you know what I mean. Every

2082
01:48:39,040 --> 01:48:41,880
Speaker 3: artist was an arena artist. Every single artist in Maverick

2083
01:48:41,960 --> 01:48:44,480
Speaker 3: was an arena artist, except the Roots in Jill Scott.

2084
01:48:44,720 --> 01:48:48,479
Speaker 3: But over time, you know, they start just like you know,

2085
01:48:48,520 --> 01:48:51,040
Speaker 3: just like I said earlier, like over time, you know,

2086
01:48:51,200 --> 01:48:56,160
Speaker 3: the managers started to respect you know, oh ship the Roots, Yeah,

2087
01:48:56,320 --> 01:48:59,040
Speaker 3: oh ship Jill Scott, and you know they start calling like, hey,

2088
01:48:59,080 --> 01:49:01,479
Speaker 3: can I can cuss a lot coming help produce this

2089
01:49:01,680 --> 01:49:04,360
Speaker 3: or you know when I think the key that that

2090
01:49:04,680 --> 01:49:08,000
Speaker 3: the pinnacle of that sort of disrespect at the beginning

2091
01:49:08,080 --> 01:49:12,080
Speaker 3: but ultimately led to respect, was when you two called

2092
01:49:12,120 --> 01:49:14,400
Speaker 3: an ascid the Roots can open for them, or no,

2093
01:49:14,680 --> 01:49:17,559
Speaker 3: if the Roots can guess on their set at Madison

2094
01:49:17,560 --> 01:49:21,800
Speaker 3: Square Garden and you know they came out right in

2095
01:49:21,800 --> 01:49:26,040
Speaker 3: the middle of Madison Square Garden of course. So uh

2096
01:49:26,400 --> 01:49:28,080
Speaker 3: but yeah, so I mean that was that's how I

2097
01:49:28,080 --> 01:49:30,160
Speaker 3: got into a lot of nation. It was through you know,

2098
01:49:31,040 --> 01:49:33,639
Speaker 3: y'all need some black managers. And these are the three

2099
01:49:33,680 --> 01:49:36,280
Speaker 3: that you got to buy out. Though Jill.

2100
01:49:37,920 --> 01:49:41,640
Speaker 2: Uh sells out Madison Square Garden, does she not? I

2101
01:49:41,640 --> 01:49:44,400
Speaker 2: mean that's one of the like we have.

2102
01:49:44,960 --> 01:49:47,519
Speaker 3: We have sold out Madison Square Garden.

2103
01:49:47,640 --> 01:49:51,400
Speaker 2: Yes, but you know what I'm saying from that, Neil

2104
01:49:51,520 --> 01:49:55,200
Speaker 2: sold class of two thousand.

2105
01:49:55,680 --> 01:50:00,000
Speaker 3: Jill, Erica and Maxwell and Mary are probably the three

2106
01:50:00,520 --> 01:50:03,000
Speaker 3: and and and believe it or not, you know, Kim

2107
01:50:03,200 --> 01:50:05,479
Speaker 3: are probably the four miles.

2108
01:50:12,720 --> 01:50:14,280
Speaker 1: You know they're strong.

2109
01:50:15,720 --> 01:50:18,559
Speaker 2: But even man, you know, if tickets are going on

2110
01:50:18,680 --> 01:50:22,559
Speaker 2: cell not for look, Erica is you know, I've been

2111
01:50:22,560 --> 01:50:27,080
Speaker 2: down from day one. But Erica isn't going to sell

2112
01:50:27,120 --> 01:50:28,599
Speaker 2: out Manson Square Garden by herself.

2113
01:50:28,680 --> 01:50:31,680
Speaker 3: Or maybe we've never sold out by ourself. It's all

2114
01:50:31,720 --> 01:50:35,360
Speaker 3: about strategic packaging. We sold it out with Maxwell, you

2115
01:50:35,360 --> 01:50:37,000
Speaker 3: know what I mean, Jill and Maxwell. We did two

2116
01:50:37,040 --> 01:50:41,320
Speaker 3: Knights of Madison Square Garden together, all right. Maxwell and

2117
01:50:41,360 --> 01:50:44,000
Speaker 3: Mary sold out Madison Square. So it's about you know,

2118
01:50:44,080 --> 01:50:47,920
Speaker 3: part of part of the touring is strategic packaging. Yeah,

2119
01:50:47,920 --> 01:50:50,599
Speaker 3: we sold out Amphitheaters with Sugar Water with Jail, Erica

2120
01:50:50,720 --> 01:50:54,840
Speaker 3: and and and Latifa. You know, Erica sold out Barclays

2121
01:50:54,920 --> 01:50:57,599
Speaker 3: last year was Erica, Anthony Hamilton and I forget who

2122
01:50:57,640 --> 01:51:00,799
Speaker 3: else it was. You know, again, strategic The the beauty

2123
01:51:00,840 --> 01:51:04,479
Speaker 3: about that that world is you can strategically package and

2124
01:51:04,520 --> 01:51:07,000
Speaker 3: one plus one can equal three or four, and that's

2125
01:51:07,040 --> 01:51:09,960
Speaker 3: where you get to fifteen, sixteen, seventeen thousand. On their own,

2126
01:51:09,960 --> 01:51:13,280
Speaker 3: they're all probably like five six thousand, but when you

2127
01:51:13,320 --> 01:51:14,880
Speaker 3: put them together, it becomes an event.

2128
01:51:15,280 --> 01:51:17,280
Speaker 5: Didn't that line of thought kind of lead to why

2129
01:51:17,320 --> 01:51:19,040
Speaker 5: there needs to be a Live Nation Urban?

2130
01:51:20,360 --> 01:51:21,160
Speaker 4: Yeah?

2131
01:51:21,200 --> 01:51:23,720
Speaker 3: Absolutely. I mean, you know, once I was in Live

2132
01:51:23,840 --> 01:51:28,439
Speaker 3: Nation officially, you know, with the venture on management, I

2133
01:51:28,160 --> 01:51:29,599
Speaker 3: just I just air beat them.

2134
01:51:29,760 --> 01:51:30,200
Speaker 1: You know what I mean.

2135
01:51:30,240 --> 01:51:32,400
Speaker 3: I was like, yo, you know, y'all not really fucking

2136
01:51:32,439 --> 01:51:34,680
Speaker 3: with Black culture. You know, like at the end of

2137
01:51:34,720 --> 01:51:37,679
Speaker 3: the day, Live Nation at that point did big really well,

2138
01:51:37,720 --> 01:51:41,280
Speaker 3: meaning you know, Drake blows up, he goes to arenas.

2139
01:51:41,439 --> 01:51:43,640
Speaker 3: No one does big better than Live Nation. You know,

2140
01:51:43,840 --> 01:51:47,759
Speaker 3: jay Z, Beyonce doing stadiums, they do big very well.

2141
01:51:47,880 --> 01:51:54,919
Speaker 3: But incubating culture, building partnerships, building festivals that are curated

2142
01:51:55,000 --> 01:51:59,120
Speaker 3: for specific audience, i e. Black audience, they didn't do

2143
01:51:59,200 --> 01:52:02,400
Speaker 3: that at all. So after about a year meet Air Beaten,

2144
01:52:02,880 --> 01:52:05,559
Speaker 3: you know, the CEO and the chief strategy officer at

2145
01:52:05,560 --> 01:52:10,479
Speaker 3: the time. They, you know, gave me an opportunity and said, okay, cool,

2146
01:52:10,840 --> 01:52:12,519
Speaker 3: you want to do this. You know you think there's

2147
01:52:12,560 --> 01:52:15,719
Speaker 3: an opportunity. You're an entrepreneur. We respect you. We already

2148
01:52:15,760 --> 01:52:17,479
Speaker 3: have a deal with you. Go build it.

2149
01:52:17,920 --> 01:52:22,240
Speaker 2: And besides the roots picnic, what did you build?

2150
01:52:23,400 --> 01:52:27,160
Speaker 3: The first three deals that I did. The first deal

2151
01:52:27,520 --> 01:52:32,160
Speaker 3: was I flew to Dallas. I sat with a gentleman

2152
01:52:32,200 --> 01:52:34,599
Speaker 3: by the name of Kurt Franklin, and I said, Kurt,

2153
01:52:34,840 --> 01:52:37,880
Speaker 3: you are the jay z of gospel music. Why don't

2154
01:52:37,880 --> 01:52:39,840
Speaker 3: you have your own event? Why don't you have your

2155
01:52:39,880 --> 01:52:42,800
Speaker 3: own festival? Why don't you have your own series? He said,

2156
01:52:42,840 --> 01:52:46,840
Speaker 3: because no one's ever asked me. So we that year

2157
01:52:47,120 --> 01:52:52,320
Speaker 3: launched the Kurk Franklin Exodus Music and Arts Festival, which

2158
01:52:52,400 --> 01:52:57,519
Speaker 3: is the biggest, most successful gospel music festival in the country.

2159
01:52:58,040 --> 01:53:01,000
Speaker 3: And I and I say gospel because I mean Bishop

2160
01:53:01,040 --> 01:53:04,800
Speaker 3: Jakes has you know, the essence of gospel. But it's

2161
01:53:04,840 --> 01:53:07,719
Speaker 3: bigger than music, you know what I mean, It's it's everything.

2162
01:53:07,840 --> 01:53:10,840
Speaker 3: So his is much bigger. But you know, we've had

2163
01:53:10,880 --> 01:53:13,120
Speaker 3: every you know, we've had you know, all of the

2164
01:53:13,360 --> 01:53:16,639
Speaker 3: who's who of gospel has performed on it. And next year.

2165
01:53:16,760 --> 01:53:18,599
Speaker 3: This year we were supposed to but next year we're

2166
01:53:18,600 --> 01:53:20,720
Speaker 3: going to expand it to It's in Dallas now, but

2167
01:53:20,760 --> 01:53:22,600
Speaker 3: we're going to expand it to multiple markets. So that

2168
01:53:22,680 --> 01:53:27,360
Speaker 3: was deal number one. Deal number two is I called

2169
01:53:28,439 --> 01:53:30,920
Speaker 3: a fellow Philadelphian by the name of Troy Carter, who

2170
01:53:30,920 --> 01:53:34,120
Speaker 3: was running Spotify at the time. Spotify had this playlist

2171
01:53:34,120 --> 01:53:37,400
Speaker 3: called Rap Caviar, which was driving you know, I mean

2172
01:53:37,439 --> 01:53:40,080
Speaker 3: at that point, rap Caviard was what Mike Show DJs

2173
01:53:40,120 --> 01:53:42,760
Speaker 3: were to us back in the day, where it's like,

2174
01:53:42,800 --> 01:53:45,240
Speaker 3: this is how rap artists get broke. You know, you

2175
01:53:45,280 --> 01:53:47,280
Speaker 3: got to get on the Rap Caviar list they had.

2176
01:53:47,560 --> 01:53:51,519
Speaker 3: Troy was running the company and Tumabasa, good friend of

2177
01:53:51,520 --> 01:53:54,280
Speaker 3: mine was was he was Rap Caviar, he was the curator.

2178
01:53:54,439 --> 01:53:57,000
Speaker 3: So I went to them and said, you know, you

2179
01:53:57,360 --> 01:54:01,080
Speaker 3: are the new radio and really the only self sustaining

2180
01:54:01,120 --> 01:54:04,600
Speaker 3: profitable model in the radio space is radio shows, you

2181
01:54:04,640 --> 01:54:06,720
Speaker 3: know what I mean, the summer jams and the powerhouses.

2182
01:54:07,040 --> 01:54:09,519
Speaker 3: So let's build the live iteration of your playlist called

2183
01:54:09,560 --> 01:54:13,120
Speaker 3: Rap Caviar Live. So we built that fifty fifty venture

2184
01:54:13,200 --> 01:54:17,519
Speaker 3: between Melivenish Urban and Rap Cavit and in Spotify, and

2185
01:54:17,560 --> 01:54:19,639
Speaker 3: we took and built that music series. And the third

2186
01:54:19,680 --> 01:54:22,040
Speaker 3: deal that I did is I identified these two young

2187
01:54:22,080 --> 01:54:26,120
Speaker 3: brothers in DC that you know, had their finger on

2188
01:54:26,160 --> 01:54:28,559
Speaker 3: the pulse of culture. Had like this many sort of

2189
01:54:28,600 --> 01:54:33,800
Speaker 3: smallish festival that they did, did like seven eight thousand people,

2190
01:54:33,840 --> 01:54:36,920
Speaker 3: and it was called Broccoli City Fest Broccoli City. And

2191
01:54:37,000 --> 01:54:40,000
Speaker 3: you know, I came on my radar because as I was,

2192
01:54:40,280 --> 01:54:42,280
Speaker 3: as I booked the Roots Picnic every year, of course

2193
01:54:42,280 --> 01:54:44,560
Speaker 3: I'm on my own shit. I'm like, I'm the best curator,

2194
01:54:44,880 --> 01:54:46,640
Speaker 3: you know what I mean in this in the space,

2195
01:54:46,720 --> 01:54:50,080
Speaker 3: you know what I mean. And agents and artists started saying, well,

2196
01:54:50,120 --> 01:54:52,240
Speaker 3: I play the Roots Picnic as long as I could

2197
01:54:52,240 --> 01:54:54,240
Speaker 3: play Brocoli City. So I went on a mission, like

2198
01:54:54,280 --> 01:54:56,080
Speaker 3: what the hell is Brockley City? And I went and

2199
01:54:56,120 --> 01:54:59,120
Speaker 3: met with the two brothers Marcus and Brandon too, really

2200
01:54:59,160 --> 01:55:02,520
Speaker 3: smart young brothers and from North Carolina. I'm both from

2201
01:55:02,520 --> 01:55:07,160
Speaker 3: from Yes, that's the homie.

2202
01:55:07,280 --> 01:55:07,560
Speaker 1: Yeah.

2203
01:55:07,680 --> 01:55:09,840
Speaker 3: And I invested in them, you know what I mean.

2204
01:55:09,880 --> 01:55:11,880
Speaker 3: I didn't try to take over. I didn't try to

2205
01:55:11,880 --> 01:55:14,960
Speaker 3: make it Nation Urban Festival. I said, look, you guys

2206
01:55:14,960 --> 01:55:17,520
Speaker 3: got a vision, you got a finger on the pustal culture.

2207
01:55:17,720 --> 01:55:21,240
Speaker 3: You know your audience. What I want to do is build, put,

2208
01:55:21,360 --> 01:55:24,600
Speaker 3: get invest, and build the infrastructure for you so that

2209
01:55:24,680 --> 01:55:27,320
Speaker 3: you can grow and scale. And we went from seven

2210
01:55:27,400 --> 01:55:30,040
Speaker 3: eight thousand people to thirty five thousand people. I moved

2211
01:55:30,040 --> 01:55:32,480
Speaker 3: into RFK Stadium and built.

2212
01:55:32,160 --> 01:55:34,760
Speaker 1: And grew and this year we didn't go down.

2213
01:55:34,760 --> 01:55:37,400
Speaker 3: We probably would have had fifty thousand. It's the largest

2214
01:55:37,400 --> 01:55:41,760
Speaker 3: gathering Black millennials in the world because I'm the oldest

2215
01:55:41,760 --> 01:55:46,080
Speaker 3: person there by far. It's it's eighteen to thirty, eighteen

2216
01:55:46,120 --> 01:55:49,800
Speaker 3: to thirty, you know what I mean, period. And so

2217
01:55:49,840 --> 01:55:51,520
Speaker 3: that was the third That was the third thing. I mean.

2218
01:55:51,560 --> 01:55:54,880
Speaker 3: Since then, I've partnered with her Gabby, with the artist her.

2219
01:55:54,960 --> 01:55:57,200
Speaker 3: We built a festival called lights On Festival in the

2220
01:55:57,240 --> 01:56:02,040
Speaker 3: Bay Area. You know, We've I've taken a start producing

2221
01:56:02,120 --> 01:56:05,480
Speaker 3: the Miami Jazz and the Gardens Festival, and.

2222
01:56:04,840 --> 01:56:06,040
Speaker 4: In d C.

2223
01:56:06,560 --> 01:56:10,760
Speaker 3: I've do some you know, smaller emerging artists platforms you

2224
01:56:10,760 --> 01:56:13,880
Speaker 3: know Audio, Mac and others. But those are the first,

2225
01:56:13,880 --> 01:56:16,760
Speaker 3: Those are the first three deals that I did. Was

2226
01:56:16,840 --> 01:56:17,480
Speaker 3: were those three?

2227
01:56:18,040 --> 01:56:22,760
Speaker 2: Can you explain how you build a festival from the

2228
01:56:22,760 --> 01:56:25,320
Speaker 2: ground up like one of the one of the times

2229
01:56:25,320 --> 01:56:29,960
Speaker 2: where I dread the most as a Philadelphian, it's usually

2230
01:56:30,320 --> 01:56:34,480
Speaker 2: around March because that's when everyone starts hitting.

2231
01:56:34,240 --> 01:56:37,160
Speaker 1: Me up, like yo, can I get them with Roots Picnic?

2232
01:56:37,200 --> 01:56:40,360
Speaker 2: Can get And I'm like the oh, we start building

2233
01:56:40,400 --> 01:56:44,440
Speaker 2: the picnic two months after the Roots Picnic like August.

2234
01:56:45,600 --> 01:56:51,360
Speaker 2: So can you just explain what goes into building a festival,

2235
01:56:51,920 --> 01:56:55,160
Speaker 2: like the calls you have to make, the like this

2236
01:56:55,240 --> 01:56:57,320
Speaker 2: is done ahead of time?

2237
01:56:57,440 --> 01:56:57,760
Speaker 1: Is it?

2238
01:56:57,880 --> 01:56:57,960
Speaker 3: Like?

2239
01:56:58,040 --> 01:57:01,640
Speaker 1: How do you how hands on is it for you?

2240
01:57:02,320 --> 01:57:05,080
Speaker 3: I mean it never stops. It's twelve months a year,

2241
01:57:05,360 --> 01:57:07,880
Speaker 3: you know what I mean. You know, if you talk

2242
01:57:07,880 --> 01:57:10,000
Speaker 3: about the Roots Picnic, if you talk about Brocoli City,

2243
01:57:10,040 --> 01:57:11,480
Speaker 3: if you talk about some of the some of the

2244
01:57:11,480 --> 01:57:14,160
Speaker 3: events that we have that that that I have, it

2245
01:57:14,160 --> 01:57:17,160
Speaker 3: it there. There's a there's a process to it where

2246
01:57:17,160 --> 01:57:21,600
Speaker 3: it goes from like you said, ideation. You know, let's

2247
01:57:21,640 --> 01:57:23,880
Speaker 3: say a festival starts in the fall. I mean I

2248
01:57:23,960 --> 01:57:28,360
Speaker 3: mean festival plays in the summer usually you know, late summer,

2249
01:57:28,960 --> 01:57:33,640
Speaker 3: is you know ideation sometimes actually ideation takes two or

2250
01:57:33,640 --> 01:57:35,480
Speaker 3: three years, you know what I mean? Like for the

2251
01:57:35,600 --> 01:57:41,960
Speaker 3: Roots Picnic, most headliners we've talked about two years prior,

2252
01:57:42,040 --> 01:57:44,760
Speaker 3: Like we talked about Pharrell two years prior, and it

2253
01:57:44,800 --> 01:57:47,680
Speaker 3: took us two years to lock in the deal, you

2254
01:57:47,720 --> 01:57:50,640
Speaker 3: know what I mean. Same thing with Usher, you know

2255
01:57:50,680 --> 01:57:52,440
Speaker 3: what I mean, we talked about So so you know,

2256
01:57:52,520 --> 01:57:56,200
Speaker 3: that ideation process never stops, but you know, it starts

2257
01:57:56,200 --> 01:57:58,720
Speaker 3: soon as the previous year ends. Then you go into

2258
01:57:58,760 --> 01:58:02,040
Speaker 3: the booking process because as the festival economy and market

2259
01:58:02,240 --> 01:58:06,080
Speaker 3: has gotten bigger, there's more competition in the space. When

2260
01:58:06,120 --> 01:58:09,360
Speaker 3: we first started Picnic, we were we were the only

2261
01:58:09,440 --> 01:58:13,280
Speaker 3: ones that were looking for sort of alternative urban black

2262
01:58:13,480 --> 01:58:17,080
Speaker 3: R and B hip hop like nobody else, no other options,

2263
01:58:17,160 --> 01:58:19,120
Speaker 3: So we can you know, call and be like, what's

2264
01:58:19,200 --> 01:58:21,240
Speaker 3: up you want to play it? But now you know,

2265
01:58:21,320 --> 01:58:24,680
Speaker 3: between the sort of regular mega all things to all

2266
01:58:24,720 --> 01:58:28,680
Speaker 3: people festivals like the Bonus and the that yeah that

2267
01:58:28,720 --> 01:58:32,240
Speaker 3: are that are now being tinted black, between those and

2268
01:58:32,280 --> 01:58:35,400
Speaker 3: then the other you know, sort of culture facing festivals.

2269
01:58:35,480 --> 01:58:37,480
Speaker 3: Now it's a lot of competition. So you start that

2270
01:58:37,560 --> 01:58:42,000
Speaker 3: booking process, you know, nine ten, eleven months in advance,

2271
01:58:42,840 --> 01:58:44,960
Speaker 3: and you need to have you know, I got a

2272
01:58:45,240 --> 01:58:47,960
Speaker 3: I got a team of young people that have their

2273
01:58:47,960 --> 01:58:49,880
Speaker 3: finger on a postal culture as you know, a mire,

2274
01:58:50,000 --> 01:58:52,520
Speaker 3: I send out a group text to our entire team.

2275
01:58:52,760 --> 01:58:55,600
Speaker 3: Who y'all listening to? Who y'all want to? Tell me?

2276
01:58:55,600 --> 01:58:57,280
Speaker 3: Who you want? A mir Tell me who you want?

2277
01:58:57,440 --> 01:59:00,600
Speaker 3: You know, Dawn, you know anyone that's like, you know

2278
01:59:00,920 --> 01:59:03,760
Speaker 3: out there, like talk to me, send me main, send

2279
01:59:03,760 --> 01:59:06,960
Speaker 3: me videos, send me clips. Because you almost have to

2280
01:59:07,000 --> 01:59:10,960
Speaker 3: be a predictor of what's going to be hot at

2281
01:59:11,000 --> 01:59:13,840
Speaker 3: two periods, A when your tickets go on sale and

2282
01:59:13,960 --> 01:59:15,800
Speaker 3: B when you play, and those.

2283
01:59:15,600 --> 01:59:16,680
Speaker 4: Are two different periods.

2284
01:59:17,600 --> 01:59:23,200
Speaker 2: Probably your two story was napping U I'm gonna things.

2285
01:59:24,080 --> 01:59:24,640
Speaker 1: What's his name?

2286
01:59:26,120 --> 01:59:26,600
Speaker 3: Nack Lamore?

2287
01:59:26,680 --> 01:59:29,520
Speaker 1: Yeah, we got back Lamore right in the nicked time

2288
01:59:29,560 --> 01:59:31,320
Speaker 1: of Like I mean.

2289
01:59:31,320 --> 01:59:34,800
Speaker 3: Yeah, there's a lot of stories like we got kid Cuddy,

2290
01:59:34,920 --> 01:59:37,160
Speaker 3: like you know what I mean, super early weekend, you

2291
01:59:37,200 --> 01:59:41,160
Speaker 3: know the weekend. Yeah, I mean, but again, that's a

2292
01:59:41,240 --> 01:59:44,280
Speaker 3: team that's a team based effort. It's not just Sean

2293
01:59:44,360 --> 01:59:46,680
Speaker 3: g or Meir Thompson sitting in our rooms, you know,

2294
01:59:46,760 --> 01:59:49,840
Speaker 3: saying this is hot. It's a team based effort, both

2295
01:59:49,960 --> 01:59:53,840
Speaker 3: official people. But then also you know, the last three years,

2296
01:59:53,880 --> 01:59:56,080
Speaker 3: my son has booked four or five of these acts.

2297
01:59:56,080 --> 01:59:58,040
Speaker 3: You know, my fifteen year old I'm like Sean who

2298
01:59:58,080 --> 02:00:00,240
Speaker 3: popping like, oh, you gotta get young boy. You got

2299
02:00:00,240 --> 02:00:01,960
Speaker 3: to get this person. You got to get that person,

2300
02:00:02,160 --> 02:00:03,720
Speaker 3: you know what I mean, Because it's a balance.

2301
02:00:03,760 --> 02:00:06,280
Speaker 5: So being a sons, can you just a quick callback

2302
02:00:06,360 --> 02:00:08,280
Speaker 5: because we talked about your first son, but can you

2303
02:00:08,320 --> 02:00:10,560
Speaker 5: just tell people what your your first son is doing now?

2304
02:00:11,240 --> 02:00:13,560
Speaker 3: Darren Darren's a sports agent and c.

2305
02:00:14,280 --> 02:00:15,920
Speaker 7: There you go living your dreams.

2306
02:00:17,280 --> 02:00:19,720
Speaker 3: Just moved to l a wow.

2307
02:00:20,320 --> 02:00:22,200
Speaker 7: From a baby having babies.

2308
02:00:23,720 --> 02:00:26,240
Speaker 3: But yeah, it's it's a never it's a NonStop processing there.

2309
02:00:26,360 --> 02:00:29,640
Speaker 3: It's just you know, it never stopped because once you book,

2310
02:00:29,920 --> 02:00:32,560
Speaker 3: then there's the marketing, you know what I mean. And

2311
02:00:32,640 --> 02:00:34,360
Speaker 3: you got to put the marketing plan together. You got

2312
02:00:34,360 --> 02:00:36,560
Speaker 3: to understand what the marketplace is saying. You gotta understand

2313
02:00:36,560 --> 02:00:38,120
Speaker 3: how you hit your audience. You got to understand how

2314
02:00:38,120 --> 02:00:39,920
Speaker 3: to break through the clutter. You gotta understand when other

2315
02:00:40,000 --> 02:00:43,440
Speaker 3: festivals are announcing. And then you know, once you get

2316
02:00:43,440 --> 02:00:46,200
Speaker 3: out of the marketing phase, hopefully you sell tickets quickly.

2317
02:00:46,520 --> 02:00:49,080
Speaker 3: And then is execution. You know what I mean. You're

2318
02:00:49,200 --> 02:00:54,680
Speaker 3: you're you're you're transforming empty fields into concert venues, into experiences.

2319
02:00:54,880 --> 02:00:57,800
Speaker 3: So it's more than just the stage it's the creative

2320
02:00:57,880 --> 02:01:00,680
Speaker 3: concept that goes along with how do you want these

2321
02:01:00,720 --> 02:01:04,880
Speaker 3: people to interact with all aspects of your site? Like

2322
02:01:04,920 --> 02:01:07,400
Speaker 3: it's not just who you put on stage, it's who

2323
02:01:07,400 --> 02:01:09,600
Speaker 3: are your vendors, where are you going to place your vendors,

2324
02:01:09,720 --> 02:01:12,280
Speaker 3: what are your prices? Who are your marketing partner, your

2325
02:01:12,320 --> 02:01:14,160
Speaker 3: brand partners? What are your activations?

2326
02:01:14,160 --> 02:01:16,080
Speaker 5: So Sean, doesn't all that go out the window now

2327
02:01:16,120 --> 02:01:17,920
Speaker 5: because uh, for twenty twenty.

2328
02:01:18,000 --> 02:01:19,960
Speaker 3: I mean, hell, yare for twenty twenty, but no, twenty

2329
02:01:19,960 --> 02:01:22,120
Speaker 3: twenty one, we'll be back yep.

2330
02:01:22,000 --> 02:01:29,360
Speaker 2: Okay, well all right, so it's April, Nah, it's May.

2331
02:01:29,800 --> 02:01:34,760
Speaker 2: It's May of twenty twenty. Like how much gray hair

2332
02:01:34,960 --> 02:01:36,240
Speaker 2: are you getting.

2333
02:01:37,800 --> 02:01:38,520
Speaker 1: During this people?

2334
02:01:40,000 --> 02:01:40,120
Speaker 5: Uh?

2335
02:01:41,040 --> 02:01:45,240
Speaker 3: I mean? And you know, with the Roots picnic, how

2336
02:01:45,320 --> 02:01:49,560
Speaker 3: much work we put into that second day like we

2337
02:01:49,680 --> 02:01:52,200
Speaker 3: had the first day, which we booked the shit out

2338
02:01:52,200 --> 02:01:54,840
Speaker 3: of Because part of the strategy for us and The

2339
02:01:54,880 --> 02:01:57,520
Speaker 3: Mirror has been driving this for years, is how do

2340
02:01:57,600 --> 02:02:00,440
Speaker 3: we get the Roots out of the headlining slot because

2341
02:02:00,440 --> 02:02:04,200
Speaker 3: if we ever want this to be Lallapalooza, we need

2342
02:02:04,200 --> 02:02:06,960
Speaker 3: the Roots to ultimately play the role of James addiction.

2343
02:02:07,160 --> 02:02:08,640
Speaker 3: You know, Perry Felt, you know what I mean, like,

2344
02:02:08,760 --> 02:02:10,920
Speaker 3: how do we get the roots out of it? So

2345
02:02:10,960 --> 02:02:13,080
Speaker 3: we finally figured a way to get the roots out

2346
02:02:13,120 --> 02:02:15,960
Speaker 3: of the headlining slot while still keeping them in the festival.

2347
02:02:16,200 --> 02:02:20,760
Speaker 3: We were selling tickets like hotcakes on our one day festival,

2348
02:02:21,200 --> 02:02:28,240
Speaker 3: and we Tarique Emir myself. We spent six months negotiating

2349
02:02:28,280 --> 02:02:32,280
Speaker 3: with Missus Michelle Obama to come and headline our day two.

2350
02:02:32,600 --> 02:02:36,960
Speaker 3: We were about to shock the world with that. So

2351
02:02:37,160 --> 02:02:41,120
Speaker 3: we finally had it deal done, putting together the creative

2352
02:02:41,920 --> 02:02:45,960
Speaker 3: and COVID hits, you know what I mean. And so

2353
02:02:46,200 --> 02:02:48,840
Speaker 3: it wasn't just the roots picnic. I had Broncoli City

2354
02:02:48,880 --> 02:02:52,520
Speaker 3: Festival sold out. It was sold out two months in advance.

2355
02:02:52,600 --> 02:02:56,160
Speaker 3: I had Miami Jazzmine Gardens that weekend in March when

2356
02:02:56,160 --> 02:03:00,160
Speaker 3: everything shut down, headlined by Mary J. Blige, Jill Scott,

2357
02:03:00,360 --> 02:03:02,200
Speaker 3: Anthony Hamilton, Charlie Wilson.

2358
02:03:03,920 --> 02:03:06,360
Speaker 1: It was live Crew, y know.

2359
02:03:06,440 --> 02:03:09,640
Speaker 3: We were we were we were better than essence. We

2360
02:03:09,640 --> 02:03:12,880
Speaker 3: were better than essence that you know. But again we

2361
02:03:12,920 --> 02:03:14,960
Speaker 3: had to stop. So I had a ton of festivals

2362
02:03:15,000 --> 02:03:18,160
Speaker 3: that got shut down, and you know, ship, I was depressed,

2363
02:03:18,240 --> 02:03:20,640
Speaker 3: dog like, I was fucked up, you know what I mean,

2364
02:03:20,680 --> 02:03:24,080
Speaker 3: Because I spent I spent the first four to six

2365
02:03:24,120 --> 02:03:28,680
Speaker 3: weeks of COVID undoing my last ten months of work.

2366
02:03:29,640 --> 02:03:32,080
Speaker 3: It's like building a house and you get to the

2367
02:03:32,120 --> 02:03:33,800
Speaker 3: front door. All you got to do is put the

2368
02:03:33,840 --> 02:03:35,720
Speaker 3: front door in and then the bulldozer comes and knock

2369
02:03:36,080 --> 02:03:39,400
Speaker 3: knock it down. Was like fuck, you know, I just

2370
02:03:39,840 --> 02:03:42,400
Speaker 3: eight ten months building and ship. So it was it

2371
02:03:42,480 --> 02:03:45,400
Speaker 3: was super super you know, sort of depressing. You know,

2372
02:03:45,720 --> 02:03:47,960
Speaker 3: I was. I was depressed. I was upset, you know

2373
02:03:48,000 --> 02:03:50,240
Speaker 3: what I mean. I was, I was hurt, you know

2374
02:03:50,280 --> 02:03:51,840
Speaker 3: what I mean. It was all types of emotions.

2375
02:03:52,120 --> 02:03:53,880
Speaker 7: When did it change? When did that change?

2376
02:03:53,880 --> 02:03:54,440
Speaker 1: When spirit?

2377
02:03:56,520 --> 02:04:01,560
Speaker 3: I'll be real when we don't in with the route

2378
02:04:01,920 --> 02:04:04,160
Speaker 3: we dove in on our on our YouTube page, you know,

2379
02:04:04,200 --> 02:04:06,520
Speaker 3: we sort of we sort of rolled up our sleeves

2380
02:04:06,520 --> 02:04:11,600
Speaker 3: and and and got creative and started coming out Quest

2381
02:04:11,680 --> 02:04:15,840
Speaker 3: Love Supreme Live, Quest Loves DJ, you know everything that

2382
02:04:16,000 --> 02:04:19,320
Speaker 3: you know Tariq's you know, the Thought Interview, you know,

2383
02:04:19,480 --> 02:04:23,440
Speaker 3: our our emerging artist platform, like like we got the

2384
02:04:23,520 --> 02:04:27,800
Speaker 3: creativity is the thing that that sort of was like,

2385
02:04:28,080 --> 02:04:31,520
Speaker 3: oh shit, Okay, this isn't the time to be depressed.

2386
02:04:31,880 --> 02:04:33,840
Speaker 3: This is the time to roll up our sleeves and

2387
02:04:33,880 --> 02:04:37,920
Speaker 3: we become entrepreneurs again. Like I I talked to Tariq

2388
02:04:38,040 --> 02:04:42,320
Speaker 3: a Mere Jill More during that period because you got

2389
02:04:42,320 --> 02:04:44,879
Speaker 3: to realize, like it was like a well we machine.

2390
02:04:45,280 --> 02:04:47,360
Speaker 3: With my management client, it was like, Okay, we got

2391
02:04:47,400 --> 02:04:50,120
Speaker 3: tonight's show. I'm going to stay six months ahead of

2392
02:04:50,120 --> 02:04:52,280
Speaker 3: the guys, you know what I mean. I got an

2393
02:04:52,280 --> 02:04:55,560
Speaker 3: execution team keeping feene Teina Faris Monir, I got a

2394
02:04:55,600 --> 02:04:58,280
Speaker 3: team that handles the day to day. My job is

2395
02:04:58,280 --> 02:05:00,800
Speaker 3: to stay six months ahead so that when we get there,

2396
02:05:01,160 --> 02:05:03,000
Speaker 3: it's something there. So it was sort of like a

2397
02:05:03,000 --> 02:05:06,040
Speaker 3: well oiled machine. What this did for us was it

2398
02:05:06,160 --> 02:05:09,360
Speaker 3: forced us to become entrepreneurial and creative again. And this

2399
02:05:09,400 --> 02:05:12,560
Speaker 3: shit's been fun as a motherfucker. I'll be real with you,

2400
02:05:13,680 --> 02:05:15,600
Speaker 3: all right, So what does that future look like now?

2401
02:05:15,880 --> 02:05:18,880
Speaker 3: And I know people talk about, man when we get

2402
02:05:18,920 --> 02:05:22,440
Speaker 3: back to normal, but it's like, okay.

2403
02:05:22,240 --> 02:05:24,360
Speaker 1: So when so all right?

2404
02:05:24,400 --> 02:05:29,040
Speaker 2: So when when when the the line finally gets flattened

2405
02:05:29,680 --> 02:05:33,600
Speaker 2: in the United States and there's we're COVID free?

2406
02:05:35,800 --> 02:05:37,560
Speaker 1: Am I still.

2407
02:05:39,160 --> 02:05:45,280
Speaker 2: Going to blah blah blah club to DJ YadA YadA YadA.

2408
02:05:45,680 --> 02:05:49,680
Speaker 1: You know, what do I do with the thirty thousand?

2409
02:05:50,520 --> 02:05:50,800
Speaker 1: You know?

2410
02:05:51,800 --> 02:05:55,360
Speaker 2: Audience members that I've gotten on these six platforms, virtual

2411
02:05:55,440 --> 02:05:58,480
Speaker 2: DJing yep, Like is that a monetary future?

2412
02:05:58,600 --> 02:05:58,760
Speaker 1: Like?

2413
02:05:59,360 --> 02:06:00,240
Speaker 3: How absolutely?

2414
02:06:00,720 --> 02:06:04,760
Speaker 1: I think you go back? Or do you stay the course?

2415
02:06:06,040 --> 02:06:09,080
Speaker 3: We will never in the live music space, in the

2416
02:06:09,160 --> 02:06:14,000
Speaker 3: live entertainment space, we will never return to February of

2417
02:06:14,040 --> 02:06:17,960
Speaker 3: twenty twenty. Okay, that won't happen. That won't ever happen again.

2418
02:06:18,000 --> 02:06:18,760
Speaker 1: What does that mean?

2419
02:06:19,360 --> 02:06:21,840
Speaker 2: What that means is like the way that the Roots

2420
02:06:21,880 --> 02:06:23,880
Speaker 2: Picnic look when we last did it for the Things

2421
02:06:23,880 --> 02:06:27,360
Speaker 2: for All part twentieth, what would be different? I mean,

2422
02:06:27,400 --> 02:06:31,280
Speaker 2: I think Live Picnic twenty twenty two, Lite will return

2423
02:06:31,680 --> 02:06:33,600
Speaker 2: and Live will return at scale.

2424
02:06:34,040 --> 02:06:35,720
Speaker 3: I think that part of it is going to be

2425
02:06:35,800 --> 02:06:40,080
Speaker 3: driven by science and governments, you know, mainly science meaning

2426
02:06:40,200 --> 02:06:43,760
Speaker 3: you know, whether it's testing vaccine, whatever that ends up being.

2427
02:06:44,080 --> 02:06:50,080
Speaker 3: You know, you can't replicate the emotional connection of being

2428
02:06:50,200 --> 02:06:52,960
Speaker 3: in an audience and watching your favorite artists. And I

2429
02:06:53,000 --> 02:06:55,640
Speaker 3: think that will return. But I think the difference is,

2430
02:06:56,240 --> 02:06:59,680
Speaker 3: you know, COVID was the symptom, but what the live

2431
02:06:59,760 --> 02:07:04,440
Speaker 3: music industry is actually going through, It's not COVID. It's

2432
02:07:04,440 --> 02:07:08,960
Speaker 3: a technological disruption we're going through. This is the first

2433
02:07:09,360 --> 02:07:14,720
Speaker 3: true disruption of technology for live music recorded music went

2434
02:07:14,760 --> 02:07:18,000
Speaker 3: through it from LimeWire to Napster to that ended up,

2435
02:07:18,200 --> 02:07:21,560
Speaker 3: you know, that sort of six to eight year process

2436
02:07:21,600 --> 02:07:25,800
Speaker 3: of disruption ended up with Spotify, Apple Music title where

2437
02:07:25,840 --> 02:07:28,760
Speaker 3: we are now, right And if you guys remember that

2438
02:07:28,920 --> 02:07:32,520
Speaker 3: was a really fucking uncomfortable time when Napster was in

2439
02:07:32,560 --> 02:07:35,240
Speaker 3: and live people were like, the industry's gone. Record labels

2440
02:07:35,240 --> 02:07:37,560
Speaker 3: are never going to happen again. Why are we doing this?

2441
02:07:38,560 --> 02:07:41,480
Speaker 3: These consumers will never buy anything because they can trade

2442
02:07:41,480 --> 02:07:44,640
Speaker 3: files for free, all of that. But what ended up

2443
02:07:44,680 --> 02:07:49,520
Speaker 3: happening was the industry embraced technology at the end of it,

2444
02:07:50,120 --> 02:07:53,920
Speaker 3: and the business is bigger than ever right now. And

2445
02:07:54,000 --> 02:07:56,760
Speaker 3: that's the same thing that's going to happen live. What

2446
02:07:56,840 --> 02:08:01,000
Speaker 3: we're seeing with these live streaming platforms. We're seeing with

2447
02:08:01,280 --> 02:08:04,360
Speaker 3: the consumer engagement. If you think about the level of

2448
02:08:04,400 --> 02:08:08,760
Speaker 3: digital engagement from music consumers when Fante, if I told

2449
02:08:08,760 --> 02:08:10,720
Speaker 3: you you were going to be sitting on your fucking

2450
02:08:10,800 --> 02:08:15,560
Speaker 3: couch for two hours watching Patti LaBelle and Gladys Knight

2451
02:08:16,000 --> 02:08:19,480
Speaker 3: play music and enjoy it, if I would have told

2452
02:08:19,480 --> 02:08:21,120
Speaker 3: you that in February, you'd have been like, what.

2453
02:08:21,920 --> 02:08:25,600
Speaker 8: Nigga, my my moment for that was versus was the

2454
02:08:25,680 --> 02:08:27,800
Speaker 8: primo and uh, and.

2455
02:08:29,160 --> 02:08:31,560
Speaker 4: That was the moment where I was like, yo, the

2456
02:08:31,600 --> 02:08:32,920
Speaker 4: world has changed.

2457
02:08:32,640 --> 02:08:37,120
Speaker 8: Forever like these but that engage my house watching two

2458
02:08:37,240 --> 02:08:41,320
Speaker 8: dudes play record and that's the most important in the

2459
02:08:41,320 --> 02:08:41,840
Speaker 8: world right.

2460
02:08:41,720 --> 02:08:43,800
Speaker 3: Now, and enjoying it and looking forward to it. So

2461
02:08:43,920 --> 02:08:48,040
Speaker 3: that level of consumer engagement, which probably would have taken

2462
02:08:48,360 --> 02:08:51,760
Speaker 3: a decade for us to get there, happened in six months.

2463
02:08:51,840 --> 02:08:54,080
Speaker 3: That's going to transition out of COVID, and you're going

2464
02:08:54,160 --> 02:08:57,880
Speaker 3: to see cottage industries that become major, cottage companies that

2465
02:08:57,960 --> 02:09:02,640
Speaker 3: become major companies that are building companies around that digital

2466
02:09:02,640 --> 02:09:06,320
Speaker 3: distribution and digital engagement. That's not going to take live away.

2467
02:09:06,640 --> 02:09:10,040
Speaker 3: It's going to add on to the live economy and

2468
02:09:10,080 --> 02:09:13,760
Speaker 3: you're going to now see a bigger industry. The pie

2469
02:09:13,800 --> 02:09:16,880
Speaker 3: is going to get bigger because now you have brick

2470
02:09:16,920 --> 02:09:21,800
Speaker 3: and mortar lies, remember Blockbuster and h and I mean,

2471
02:09:22,480 --> 02:09:25,520
Speaker 3: what's the what's tower record? You'll have You'll still have

2472
02:09:25,600 --> 02:09:29,280
Speaker 3: brick and mortar line. Now you want to have virtual

2473
02:09:29,400 --> 02:09:33,120
Speaker 3: line and together you're going to twenty twenty five, the

2474
02:09:33,160 --> 02:09:35,880
Speaker 3: live music industry is going to be two three times

2475
02:09:35,880 --> 02:09:38,680
Speaker 3: the size that it is now. Just like recorded music

2476
02:09:38,880 --> 02:09:41,280
Speaker 3: is bigger than it was, you know during the during

2477
02:09:41,320 --> 02:09:44,160
Speaker 3: the Limewires. It's what Eric, It's going to be a

2478
02:09:44,200 --> 02:09:46,160
Speaker 3: point it's going to be a point of uncomfortable. It's

2479
02:09:46,160 --> 02:09:48,800
Speaker 3: about to say that two or three years where you're

2480
02:09:48,800 --> 02:09:53,280
Speaker 3: going to see big major players like Tower. You're going

2481
02:09:53,320 --> 02:09:55,600
Speaker 3: to see big major players that were the ship in

2482
02:09:55,640 --> 02:09:58,680
Speaker 3: twenty nineteen and twenty in early twenty twenty in the

2483
02:09:58,720 --> 02:10:01,720
Speaker 3: live music industry. If they don't adapt, they're gonna be gone.

2484
02:10:02,840 --> 02:10:05,880
Speaker 5: So Sean, is what Erica did recently during the COVID

2485
02:10:05,960 --> 02:10:08,680
Speaker 5: is that the future the whole subscription live show thing.

2486
02:10:08,800 --> 02:10:11,720
Speaker 3: You think the beauty about it is. I don't know

2487
02:10:11,800 --> 02:10:17,000
Speaker 3: the future. I say it's fun ship. That's the fun part.

2488
02:10:17,200 --> 02:10:19,960
Speaker 3: The fun part is we are in the Wow wild

2489
02:10:20,120 --> 02:10:24,000
Speaker 3: West with Ship. Erica came out and said, well, all

2490
02:10:24,040 --> 02:10:27,680
Speaker 3: of y'all platforms, I'm gonna build my own platform. Is

2491
02:10:27,720 --> 02:10:30,520
Speaker 3: that is that going to be? Is Erica gonna end

2492
02:10:30,600 --> 02:10:33,400
Speaker 3: up being Spotify? Or is she gonna end up being LimeWire?

2493
02:10:33,640 --> 02:10:35,120
Speaker 3: You know, I mean, I don't know, you know what

2494
02:10:35,160 --> 02:10:38,720
Speaker 3: I mean? Like like Twitch, Twitch is you know, it's

2495
02:10:38,760 --> 02:10:42,040
Speaker 3: a huge gaming platform now has a music strategy. Are

2496
02:10:42,040 --> 02:10:44,080
Speaker 3: they gonna end up being Spotify orre they gonna end

2497
02:10:44,120 --> 02:10:47,360
Speaker 3: up being Napster. I don't know. But that's the great part.

2498
02:10:47,760 --> 02:10:50,080
Speaker 3: And again depending on how I came up, and this

2499
02:10:50,280 --> 02:10:52,080
Speaker 3: I always and you know what I mean. I'm not

2500
02:10:52,120 --> 02:10:53,840
Speaker 3: just saying this because you're on the phone. I say

2501
02:10:53,840 --> 02:10:57,120
Speaker 3: it in meetings with CEOs and presidents. I'm a root,

2502
02:10:57,720 --> 02:10:59,360
Speaker 3: you know what I mean. I came in this game

2503
02:10:59,400 --> 02:11:01,800
Speaker 3: of route and we figured out how to make this

2504
02:11:01,880 --> 02:11:05,120
Speaker 3: ship work. We figured out how to make a twenty

2505
02:11:05,120 --> 02:11:07,480
Speaker 3: plus year, thirty plus year career off of one and

2506
02:11:07,480 --> 02:11:10,800
Speaker 3: a half hit songs. When when it's time, when it's

2507
02:11:10,880 --> 02:11:16,040
Speaker 3: time commercial right there, you know, when it's time to

2508
02:11:16,120 --> 02:11:18,120
Speaker 3: roll in the sleeves and figure some shit out. In

2509
02:11:18,160 --> 02:11:21,880
Speaker 3: a period of time where it's discord and everybody's confused,

2510
02:11:22,120 --> 02:11:24,400
Speaker 3: you know, some people are gonna fall off the wayside.

2511
02:11:24,600 --> 02:11:27,960
Speaker 3: I'm having fun. I'm coming up with ideas, creativity. Let's

2512
02:11:27,960 --> 02:11:30,560
Speaker 3: figure this ship a Mirland. Why don't you dj? And

2513
02:11:30,680 --> 02:11:33,520
Speaker 3: you know from your barn in New York, you know

2514
02:11:33,760 --> 02:11:36,480
Speaker 3: to why don't it? It's this is the part here

2515
02:11:36,600 --> 02:11:40,080
Speaker 3: that it's fun because I don't you don't know what

2516
02:11:40,120 --> 02:11:42,680
Speaker 3: the future is, but you do know, it's not going

2517
02:11:42,760 --> 02:11:45,040
Speaker 3: to be where we were on February twenty twenty.

2518
02:11:45,240 --> 02:11:49,120
Speaker 8: And you get to create it. We're essentially absolutely absolutely

2519
02:11:49,160 --> 02:11:49,600
Speaker 8: and the.

2520
02:11:49,560 --> 02:11:52,360
Speaker 3: Winner might be some kid that's sitting in you know,

2521
02:11:52,880 --> 02:11:56,760
Speaker 3: his bedrooms homeschooling right now, Like he might be the

2522
02:11:56,800 --> 02:11:59,680
Speaker 3: next Steve Jobs of the next you know what I mean.

2523
02:11:59,800 --> 02:12:02,360
Speaker 3: And it ain't gonna be somebody that's the CEO or

2524
02:12:02,360 --> 02:12:04,160
Speaker 3: somebody that's the president right now. There's gonna be some

2525
02:12:04,240 --> 02:12:06,960
Speaker 3: kid that's sitting there doing virtual school right now, and

2526
02:12:06,960 --> 02:12:07,800
Speaker 3: that's going to come up.

2527
02:12:07,680 --> 02:12:08,280
Speaker 4: With the answer.

2528
02:12:09,120 --> 02:12:10,800
Speaker 1: All right, man, did I just hope?

2529
02:12:10,960 --> 02:12:15,240
Speaker 3: I just hope your Roots fan, whoever he is the Roots?

2530
02:12:16,440 --> 02:12:17,320
Speaker 1: So did I?

2531
02:12:17,800 --> 02:12:18,040
Speaker 3: Well?

2532
02:12:18,080 --> 02:12:20,840
Speaker 2: Wait, I forgot there's one thing that we forgot to

2533
02:12:20,880 --> 02:12:27,320
Speaker 2: mention you also going to a foray of developing with

2534
02:12:27,400 --> 02:12:28,640
Speaker 2: two one five Entertainment.

2535
02:12:31,400 --> 02:12:37,440
Speaker 1: You know, actually, like what what is I find myself.

2536
02:12:36,960 --> 02:12:42,000
Speaker 2: Trying to step away from platforms and get less and

2537
02:12:42,040 --> 02:12:44,839
Speaker 2: less jobs. But now that I'm listening to this story,

2538
02:12:45,720 --> 02:12:53,200
Speaker 2: you're actually quest low like just between lot Nation two

2539
02:12:53,240 --> 02:12:57,120
Speaker 2: one five Entertainment us developing these these movies, these plays,

2540
02:12:57,280 --> 02:13:02,080
Speaker 2: these television shows. I mean, at what point are you

2541
02:13:02,160 --> 02:13:04,120
Speaker 2: going to Chef Gordon the thing and just be like

2542
02:13:04,160 --> 02:13:08,000
Speaker 2: all right, Alice Cooper, let's just right off into the sunset.

2543
02:13:08,080 --> 02:13:10,920
Speaker 2: And you know, do you have do you have a

2544
02:13:11,040 --> 02:13:13,960
Speaker 2: master plan written out in which you just like all right,

2545
02:13:14,000 --> 02:13:15,840
Speaker 2: I'm cool, or you let your.

2546
02:13:15,680 --> 02:13:19,280
Speaker 1: Son take over? Or for me, is he is he

2547
02:13:19,360 --> 02:13:21,040
Speaker 1: on that level yet where it's like.

2548
02:13:21,160 --> 02:13:25,120
Speaker 3: Which which on the music side? You know, yeah, like

2549
02:13:25,360 --> 02:13:27,640
Speaker 3: it's my it's shown, it's my fifteen year old. Like

2550
02:13:27,680 --> 02:13:31,920
Speaker 3: he's he's he's built for this and he's he's telling yes,

2551
02:13:32,000 --> 02:13:34,480
Speaker 3: he's telling me about you know, this person doing his

2552
02:13:34,600 --> 02:13:38,080
Speaker 3: bundle and you know how it's super creating because everybody's

2553
02:13:38,080 --> 02:13:40,760
Speaker 3: bundling with their T shirts, but he bundled with this

2554
02:13:40,840 --> 02:13:43,640
Speaker 3: and that, and you know, we look at the numbers,

2555
02:13:43,640 --> 02:13:47,960
Speaker 3: look at the streams. He's he's not not not a

2556
02:13:48,040 --> 02:13:52,320
Speaker 3: proactive thing for me teaching him. He's just I see it.

2557
02:13:52,400 --> 02:13:54,880
Speaker 3: I smell it like Darren. I smell sports Like Darren

2558
02:13:54,920 --> 02:13:59,360
Speaker 3: wasn't into music and this my business. He took what

2559
02:13:59,480 --> 02:14:01,640
Speaker 3: he learned from me, what he saw. He's took my

2560
02:14:01,720 --> 02:14:04,879
Speaker 3: hustle and my grind and applied it to his passion.

2561
02:14:05,200 --> 02:14:05,720
Speaker 4: You know what I mean.

2562
02:14:06,120 --> 02:14:10,920
Speaker 3: Sean is absolutely built for this music game. Like that's

2563
02:14:11,040 --> 02:14:13,640
Speaker 3: that's you know, I see it. I'm like, all right, dude,

2564
02:14:14,240 --> 02:14:16,160
Speaker 3: I'm gonna be working for you, so you know what

2565
02:14:16,200 --> 02:14:18,200
Speaker 3: I mean. But yeah, I don't. I don't. I don't.

2566
02:14:18,240 --> 02:14:19,840
Speaker 3: I don't have a I don't you know, I don't

2567
02:14:19,840 --> 02:14:23,240
Speaker 3: have an exit plan meaning exit plan from a you know,

2568
02:14:23,720 --> 02:14:27,360
Speaker 3: I'm gonna go get my house in Hawaii. Like for me,

2569
02:14:27,360 --> 02:14:29,520
Speaker 3: it's about passion, Like if you all the things I'm

2570
02:14:29,560 --> 02:14:32,280
Speaker 3: involved in is because I'm passionate about it. Like their

2571
02:14:32,360 --> 02:14:35,240
Speaker 3: clients that have fired me, you know, like I said earlier,

2572
02:14:35,320 --> 02:14:37,160
Speaker 3: because I sort of worked myself out of a job,

2573
02:14:37,200 --> 02:14:39,560
Speaker 3: their clients that I fired. Like if I don't fucking

2574
02:14:39,760 --> 02:14:43,920
Speaker 3: wake up and inspired by you or you know, every

2575
02:14:44,000 --> 02:14:46,080
Speaker 3: day isn't gonna be inspiration. Some days I wake up

2576
02:14:46,120 --> 02:14:48,320
Speaker 3: and be like, man, what the fuck I'm here? Come

2577
02:14:48,360 --> 02:14:48,840
Speaker 3: on dog?

2578
02:14:49,080 --> 02:14:49,360
Speaker 1: All right?

2579
02:14:49,360 --> 02:14:51,920
Speaker 2: So when's the first phone call start? Like, when's the

2580
02:14:52,000 --> 02:14:56,440
Speaker 2: first like when does your phone start ringing? Obviously you

2581
02:14:56,600 --> 02:14:59,200
Speaker 2: have a rule in the house that no more phone

2582
02:14:59,240 --> 02:15:02,000
Speaker 2: calls after black blah black out, because I could be

2583
02:15:02,000 --> 02:15:04,200
Speaker 2: imprisoned somewhere and I know you ain't gonna pick up

2584
02:15:04,240 --> 02:15:05,520
Speaker 2: the phone.

2585
02:15:06,440 --> 02:15:08,320
Speaker 3: But that's part of that's part of hiring a team

2586
02:15:08,400 --> 02:15:11,480
Speaker 3: like you call near, he gonna pick it up. But

2587
02:15:13,120 --> 02:15:15,080
Speaker 3: years but fifteen years ago, I was that dude that

2588
02:15:15,160 --> 02:15:17,760
Speaker 3: picked up their phone, you know what. You know, I

2589
02:15:17,880 --> 02:15:19,960
Speaker 3: was the one riding up when somebody got locked up.

2590
02:15:20,000 --> 02:15:22,000
Speaker 3: But now that's part of growth. It's like, all right,

2591
02:15:22,080 --> 02:15:26,400
Speaker 3: y'all do that. But it's funny my phone calls, you know,

2592
02:15:26,480 --> 02:15:28,800
Speaker 3: now that I live in La I usually start my

2593
02:15:28,840 --> 02:15:33,960
Speaker 3: phone calls around seven. But when I'm being creative and

2594
02:15:34,040 --> 02:15:36,680
Speaker 3: my team, you know, always jokes to me. Sometimes that

2595
02:15:36,760 --> 02:15:38,960
Speaker 3: last email comes from me at three or four in

2596
02:15:38,960 --> 02:15:42,640
Speaker 3: the morning. Like my mind. As I've grown in this business,

2597
02:15:42,680 --> 02:15:44,600
Speaker 3: my mind has started to work more like an artist,

2598
02:15:44,680 --> 02:15:46,760
Speaker 3: unless like a suit Like I know, y'all always used

2599
02:15:46,760 --> 02:15:50,040
Speaker 3: to say, like, you know, creativity don't start until after midnight,

2600
02:15:50,080 --> 02:15:51,520
Speaker 3: and I'd be like what y'all talk about? Like you

2601
02:15:51,600 --> 02:15:54,680
Speaker 3: got to sleep. But as I've gotten older, that's when

2602
02:15:54,800 --> 02:15:57,080
Speaker 3: my creative ideas come because during the day, you know,

2603
02:15:57,120 --> 02:15:59,280
Speaker 3: I'm doing phone calls and zooms and shit like that,

2604
02:15:59,360 --> 02:16:00,000
Speaker 3: so I'm able to.

2605
02:16:00,320 --> 02:16:02,320
Speaker 8: You gotta wait to everybody else's asleep so you can

2606
02:16:02,400 --> 02:16:03,919
Speaker 8: really exact exactly.

2607
02:16:04,120 --> 02:16:07,000
Speaker 3: But yeah, my day usually starts at seven. You know,

2608
02:16:07,080 --> 02:16:10,840
Speaker 3: seven seven thirty with calls, and you know, especially during COVID,

2609
02:16:10,880 --> 02:16:12,680
Speaker 3: I'm able to work from home, so I you know,

2610
02:16:13,040 --> 02:16:15,800
Speaker 3: between calls and my kids, you know, the balance is good.

2611
02:16:16,800 --> 02:16:17,200
Speaker 1: I see.

2612
02:16:17,440 --> 02:16:22,400
Speaker 2: All right, Well, I'll be hitting you about adding more

2613
02:16:22,560 --> 02:16:24,040
Speaker 2: acres to my property and.

2614
02:16:24,160 --> 02:16:31,160
Speaker 7: Oh shit, and you gotta battle Jeff more acres, more acres.

2615
02:16:31,320 --> 02:16:33,960
Speaker 2: Oh no, I'm about to sun Jeff in the second.

2616
02:16:34,080 --> 02:16:40,240
Speaker 2: And anyway, no, I think you know, I had to

2617
02:16:40,360 --> 02:16:42,600
Speaker 2: learn some shit. And you know we've been.

2618
02:16:43,959 --> 02:16:48,840
Speaker 1: We've been business partners for what twenty plus years already.

2619
02:16:48,959 --> 02:16:51,680
Speaker 5: Ye, we can definitely name this episode the lesson like

2620
02:16:51,800 --> 02:16:53,680
Speaker 5: there's there's some lessons in him.

2621
02:16:54,160 --> 02:16:57,920
Speaker 1: Absolutely. Yeah, all right, well you know, Sean G. Thank you.

2622
02:16:58,240 --> 02:16:59,680
Speaker 1: I'll be bugging you later tonight.

2623
02:17:00,560 --> 02:17:02,840
Speaker 3: Oh good, Well, make sure y'all send me that edit

2624
02:17:02,879 --> 02:17:04,320
Speaker 3: because you know I ain't signed that so I can

2625
02:17:04,480 --> 02:17:05,680
Speaker 3: should tell y'all any time.

2626
02:17:07,200 --> 02:17:12,520
Speaker 9: Than let us never about the career of Davy l Yes,

2627
02:17:14,680 --> 02:17:17,960
Speaker 9: so fine, anyway, all right, and I just say, and

2628
02:17:18,040 --> 02:17:18,360
Speaker 9: I'm so.

2629
02:17:19,959 --> 02:17:21,440
Speaker 8: I told you this before, I told both you and

2630
02:17:21,640 --> 02:17:24,080
Speaker 8: me this, but it really is inspirational to just to

2631
02:17:24,120 --> 02:17:26,240
Speaker 8: watch and see what y'all brothers are built over these

2632
02:17:26,320 --> 02:17:29,200
Speaker 8: decades man, and you know, and I just think you

2633
02:17:29,280 --> 02:17:30,720
Speaker 8: for the opportunity, you know, for bringing me into this

2634
02:17:31,160 --> 02:17:33,840
Speaker 8: and uh, you know, you hit me. And it was

2635
02:17:33,920 --> 02:17:35,480
Speaker 8: just like, hey man, the mirror is doing this thing

2636
02:17:35,920 --> 02:17:38,920
Speaker 8: you on in And I was like, all right, I mean,

2637
02:17:39,000 --> 02:17:42,320
Speaker 8: you know what the ship was gonna be. But but

2638
02:17:42,480 --> 02:17:44,040
Speaker 8: you know, I just I just you know, ad my

2639
02:17:44,320 --> 02:17:46,160
Speaker 8: work ethic in the hustle, and you know, for I

2640
02:17:46,280 --> 02:17:47,920
Speaker 8: know how hard it is to build something on your own.

2641
02:17:48,000 --> 02:17:49,920
Speaker 8: So I was gonna just you know, salute you man,

2642
02:17:49,959 --> 02:17:52,439
Speaker 8: and just give your flowers and just say yeah, Sean.

2643
02:17:55,080 --> 02:17:55,920
Speaker 3: Definitely appreciate it.

2644
02:17:56,120 --> 02:17:57,760
Speaker 7: We all have our own Shan stories.

2645
02:17:57,760 --> 02:17:59,560
Speaker 5: I wouldn't have got my own radio show back in

2646
02:17:59,600 --> 02:18:02,199
Speaker 5: Philly fifteen years ago if Kobe Cole would asked.

2647
02:18:01,959 --> 02:18:04,199
Speaker 7: Sean ge who he was the host for this show?

2648
02:18:04,600 --> 02:18:05,080
Speaker 1: Wait what?

2649
02:18:05,720 --> 02:18:08,400
Speaker 5: Yes, That's how I got Sunday Morning Soul because Kobe

2650
02:18:08,600 --> 02:18:09,960
Speaker 5: was on the call with Sean and he was like,

2651
02:18:10,120 --> 02:18:12,480
Speaker 5: I want to do this specialty show about soul, and

2652
02:18:12,640 --> 02:18:14,519
Speaker 5: Sean he was like, who'll be a good hell Sprach.

2653
02:18:14,360 --> 02:18:18,560
Speaker 7: And how yeah, I didn't know that.

2654
02:18:19,360 --> 02:18:19,720
Speaker 1: I thought.

2655
02:18:19,879 --> 02:18:22,920
Speaker 7: You know, me and Sean had many a morning conversations

2656
02:18:23,000 --> 02:18:24,440
Speaker 7: on the way to work and stuff like that, like

2657
02:18:24,520 --> 02:18:25,040
Speaker 7: it was a bill.

2658
02:18:26,480 --> 02:18:28,480
Speaker 5: Yes, And he finally told me when I was able

2659
02:18:28,520 --> 02:18:30,360
Speaker 5: to have my allowance to buy my weed, which was

2660
02:18:30,400 --> 02:18:32,800
Speaker 5: also very exciting. I remember the day when he said, like,

2661
02:18:33,240 --> 02:18:36,800
Speaker 5: you can now put some money aside weekly for weed thinking.

2662
02:18:38,160 --> 02:18:43,440
Speaker 1: And I regret telling the story because now you that

2663
02:18:43,560 --> 02:18:43,879
Speaker 1: was great.

2664
02:18:44,800 --> 02:18:45,240
Speaker 3: That great.

2665
02:18:45,240 --> 02:18:46,360
Speaker 4: I'm gonna stop talking about you.

2666
02:18:47,840 --> 02:18:49,000
Speaker 7: I would have love for you to say I took

2667
02:18:49,000 --> 02:18:49,800
Speaker 7: it back, but that's.

2668
02:18:49,680 --> 02:18:53,360
Speaker 1: Fine, dots, No, I did take it back.

2669
02:18:53,560 --> 02:18:56,080
Speaker 7: Okay, okay, good, all right, dude.

2670
02:18:56,280 --> 02:19:00,120
Speaker 1: Sure this has been the more more informative that so.

2671
02:19:00,240 --> 02:19:03,840
Speaker 2: I already learned from Alan Weeds that managers aren't going

2672
02:19:03,959 --> 02:19:07,600
Speaker 2: to do the tail all ship on the so you know,

2673
02:19:09,120 --> 02:19:12,480
Speaker 2: I feel that this show is effective enough without talking

2674
02:19:12,480 --> 02:19:17,400
Speaker 2: about you know, artist fuckery that is going down.

2675
02:19:18,400 --> 02:19:20,720
Speaker 1: It wouldn't serve the episode a great way to build.

2676
02:19:21,600 --> 02:19:23,320
Speaker 1: I never say this enough you.

2677
02:19:23,560 --> 02:19:28,519
Speaker 2: You definitely take on the gray hair that I successfully

2678
02:19:28,760 --> 02:19:31,680
Speaker 2: avoided right now, and I have.

2679
02:19:31,800 --> 02:19:32,360
Speaker 4: A lot of it.

2680
02:19:33,840 --> 02:19:37,320
Speaker 1: Anytime I see my my my barometer for how.

2681
02:19:37,280 --> 02:19:40,560
Speaker 2: My life is going is based on how much gray hairs.

2682
02:19:40,680 --> 02:19:44,160
Speaker 2: Right absolutely, I'm like, all right, all right, it's a

2683
02:19:44,200 --> 02:19:47,320
Speaker 2: good month. I'm amazing all right, well on behalf of

2684
02:19:48,000 --> 02:19:55,400
Speaker 2: the team, Sugar Steve. We still FLI Chustine right now, Yes, yes,

2685
02:19:55,480 --> 02:19:59,000
Speaker 2: I see you, I see you. Pay bill and take

2686
02:19:59,040 --> 02:20:01,680
Speaker 2: a little and all right, yeah, thank you showing ge

2687
02:20:02,080 --> 02:20:04,600
Speaker 2: uh this appreciate and signing and off we will see

2688
02:20:04,600 --> 02:20:07,160
Speaker 2: you next week when the next Joe around request Love Supreme.

2689
02:20:07,360 --> 02:20:12,080
Speaker 4: Thank you, yo, what's up? It's a sponte.

2690
02:20:12,560 --> 02:20:14,760
Speaker 8: Make sure you keep up with us on Instagram at

2691
02:20:14,879 --> 02:20:16,959
Speaker 8: QLs and let us know what you think and who

2692
02:20:16,959 --> 02:20:18,280
Speaker 8: should be next to sit down with us.

2693
02:20:18,560 --> 02:20:21,680
Speaker 4: Don't forget to subscribe to our podcast, all right peace?

2694
02:20:22,920 --> 02:20:25,840
Speaker 1: How Much Love Supreme is a production of iHeartRadio.

2695
02:20:28,040 --> 02:20:31,280
Speaker 2: For more podcasts from iHeart Radio, visit the iHeart Radio app,

2696
02:20:31,560 --> 02:20:34,560
Speaker 2: Apple Podcasts, or wherever you listen to your favorite shows.