Speaker 1: Hey everyone, it's Robert and Joe here. Today we've got
Speaker 1: something a little bit different to share with you. It
Speaker 1: is a new edition of the Smart Talks podcast series,
Speaker 1: which is produced in partnership with IBM. This season of
Speaker 1: Smart Talks with IBM is all about new creators, the developers,
Speaker 1: data scientists, c t o s, and other visionaries creatively
Speaker 1: applying technology and business to drive change. They use their
Speaker 1: knowledge and creativity to develop better ways of working, no
Speaker 1: matter the industry. Join hosts from your favorite Pushkin Industries
Speaker 1: podcast as they use their expertise to deepen these conversations.
Speaker 1: Malcolm Gladwell will guide you through this season as your
Speaker 1: host to provide his thoughts and analysis along the way.
Speaker 1: Look out for new episodes of Smart Talks with IBM
Speaker 1: every month on the I Heart Radio app, Apple Podcasts,
Speaker 1: or wherever you get your podcasts. And learn more at
Speaker 1: IBM dot com slash smart Talks. Hello, Hello, Welcome to
Speaker 1: Smart Talks with IBM, a podcast from Pushkin Industries, I
Speaker 1: Heart Radio and IBM. I'm Malcolm Glabwell. This season, we're
Speaker 1: talking to new creators, the developers, data scientists, ct o s,
Speaker 1: and other visionaries who are creatively applying technology and business
Speaker 1: to drive change. Channeling their knowledge and expertise, they're developing
Speaker 1: more creative and effective solutions no matter the industry. Our
Speaker 1: guest today is Phil Weinmeister, had a product Salesforce America's
Speaker 1: at IBM. Drawing on IBM's offerings and expertise, Phil helps
Speaker 1: businesses craft better digital experiences for their customers, employees, and
Speaker 1: business partners. A lack of highly specialized software engineers is
Speaker 1: a major challenge for companies trying to improve their digital experiences,
Speaker 1: so using the Salesforce platform, Phil teaches people with little
Speaker 1: or no technical background how to make custom digital solutions
Speaker 1: on their own without needing to write code. On today's show,
Speaker 1: you'll hear Phil's thoughts on human centric design, unlocking the
Speaker 1: potential of the low code, no code approach, and how
Speaker 1: ib AM consulting powers digital transformations with the Salesforce platform.
Speaker 1: Phil spoke with Jacob Goldstein, host of the Pushkin podcast
Speaker 1: What's Your Problem and former host of nprs Planet Money.
Speaker 1: Jacob has been a business journalist for over a decade,
Speaker 1: reporting for NPR, The Wall Street Journal, the Miami Herald,
Speaker 1: and is the author of the book Money, The True
Speaker 1: Story of a made up thing. Okay, let's get to
Speaker 1: the interview, just very briefly, sort of what's your role
Speaker 1: at IBM. Yeah, it's a good question because my role
Speaker 1: is it's a bit unique. So we're for having consulting,
Speaker 1: which is a consultancy. Salesforce is one of the platforms
Speaker 1: that we um deliver services for. My team is a
Speaker 1: product team, so we're like a product organization within a consultancy,
Speaker 1: and I had that team up. So yeah, it's really
Speaker 1: cool because we get to combine the client needs client
Speaker 1: problems that are brought to us through consulting engagements, but
Speaker 1: we're ultimately product development, so we get to build solutions.
Speaker 1: So I kind of love the sweet spot that we're
Speaker 1: in there. So basically, businesses have problems, and you build
Speaker 1: solutions for those problems, for those problems, but also thinking
Speaker 1: about future clients, so we build it so that we
Speaker 1: can reuse it in the future for different clients. So
Speaker 1: that that's what makes it a little bit unique at
Speaker 1: the consultancy versus you know, typical engagement. You solve a
Speaker 1: problem and you move on to the next problem, but
Speaker 1: we solve it while taking a step back and saying, well,
Speaker 1: are similar problems that other clients, UM, that could be
Speaker 1: solved through the same application that we build. If that
Speaker 1: makes sense. It does, and I think we'll get into
Speaker 1: some specific examples which will really help help us everybody understand. Um,
Speaker 1: Can you just talk a little bit about the kind
Speaker 1: of challenges around digital transformation that a lot of businesses
Speaker 1: are facing right now. There are a few things that
Speaker 1: I personally seem quite a bit um, one of which
Speaker 1: is that businesses simply don't have the data they need
Speaker 1: to provide the right type of experience. I mean, at
Speaker 1: the end of the day, customers want something very easy,
Speaker 1: and ironically it it's actually somewhat hard to provide an
Speaker 1: easy experience. A lot of experiences are probably overthought, over engineered,
Speaker 1: and that creates this divide between an organization and their customers.
Speaker 1: I mean, organizations want to know their customers, they want
Speaker 1: to know their partner, they want to know their employees,
Speaker 1: and if they do that right, it's a game changer,
Speaker 1: it's absolutely transformational. But without that, and that's all data centric,
Speaker 1: data driven, you don't know your customer. You can't give
Speaker 1: them what they want because you don't know who they are.
Speaker 1: There's a phrase that I know is important in your work,
Speaker 1: and that I want to make sure we touch on
Speaker 1: here and and that phrases human centric innovation. Tell me,
Speaker 1: tell me what that means, you know in this case
Speaker 1: and more generally in your work. Yeah. Absolutely, So when
Speaker 1: we think about a solution, especially with digital experiences, we
Speaker 1: are always thinking about who is the end user? Right,
Speaker 1: And with the digital experiences, one thing I'd like to say,
Speaker 1: do a lot of presentations at Salesforce events, and I've
Speaker 1: spoken on topic of personalization a few times. I think
Speaker 1: it's useful to start with where things have been and
Speaker 1: where we're coming from, which is really a one size
Speaker 1: fits all web experience and that still exists throughout the
Speaker 1: web in quite a few places. Is this is a
Speaker 1: dissemination of information, right, It's a push. I have information
Speaker 1: I want to get out, or I have actions that
Speaker 1: I want you to complete, and I'm going to set
Speaker 1: up an experience. Do you know, get the information you
Speaker 1: need or do the things I want you to do.
Speaker 1: And we're seeing that the demands have significantly changed, right,
Speaker 1: Customers expect a lot more these days and simply one
Speaker 1: size fits all. So that direction we're headed towards is
Speaker 1: starting with that end user and really thinking about who
Speaker 1: is this person, what do they want, what are they
Speaker 1: trying to achieve? And starting from that perspective, so the
Speaker 1: the audiences that we're building a solution for now become
Speaker 1: more critical than ever and they're not and after thought,
Speaker 1: but instead who are these audiences that are going to
Speaker 1: be part of the solution. We do things like journey
Speaker 1: mapping right where we walk through the flow from beginning
Speaker 1: to end. What does their experience look like? What do
Speaker 1: they want at each stage? And we have to think
Speaker 1: about that in the solution. So, uh, you mentioned Salesforce,
Speaker 1: and Salesforce is It's kind of a funny thing, right
Speaker 1: in the world of business. Salesforce is this gigantic company
Speaker 1: that has transformed software, has transformed business in a lot
Speaker 1: of ways, but outside of kind of enterprise scale business,
Speaker 1: lots of people have never heard of it, right, amazing,
Speaker 1: So just like, very briefly, what is Salesforce? You know,
Speaker 1: it's it's been a complete game changer. It is technically
Speaker 1: it's a customer relationship management platform, and that though I
Speaker 1: don't think, really captures what it is. And when I
Speaker 1: describe to people I know, technical or non technical, I
Speaker 1: describe it as this is a platform on which you
Speaker 1: can run your business. For me personally, um, it's been.
Speaker 1: It's been completely revolutionary because I came from an organization
Speaker 1: at the time that had everything custom built, homegrown, which
Speaker 1: I think it was a little bit of a sense
Speaker 1: of pride at that organization. But what was happening was
Speaker 1: everything required hundreds of hours. Any change was a major project,
Speaker 1: super costly, and things broke when changes were made. And
Speaker 1: when I started on the Salesforce platform, I think the
Speaker 1: biggest thing is stuck to me was the low and
Speaker 1: no code development capabilities that business minded people who are
Speaker 1: not necessarily technical in the sense that they write code
Speaker 1: can now be empowered to actually deliver solutions. So I
Speaker 1: think that's how i'd say it. It's it's a platform
Speaker 1: you can run your business on. It is that single
Speaker 1: source of truth. It's the interface that your employees are
Speaker 1: going to interact with on a daily basis to get
Speaker 1: their jobs done. So there was a phrase you mentioned
Speaker 1: in in passing. That phrase was a low code or
Speaker 1: no code development, and I'm glad you did because it's
Speaker 1: one of those phrases that I've been hearing and that
Speaker 1: sounds kind of amazing, but I also feel like I
Speaker 1: don't quite get So let me take this opportunity to
Speaker 1: ask you what is low code or no code development? Well,
Speaker 1: I love the question because I'm personally very passionate about this,
Speaker 1: coming from where I was before, at an organization that had,
Speaker 1: like I said, custom built solutions, any change to the
Speaker 1: digital experience required code. That that is where I was
Speaker 1: coming from, and that's where a lot of organizations are
Speaker 1: coming from today. So what that means is you are
Speaker 1: always dependent on a technical resource to make that change. However,
Speaker 1: when you want to make some basic changes, some let's
Speaker 1: say some process automation or update like that that maybe
Speaker 1: isn't wildly complex, it is fairly limiting to not be
Speaker 1: able to actually implement any of these changes yourself. So
Speaker 1: when we say lower no code platform, essentially what that
Speaker 1: means is there's another phrase that's used by Salesforce clicks
Speaker 1: not code. So think about it this way. Salesforce has
Speaker 1: done all the hard work and written many millions of
Speaker 1: lines of code behind the scenes to provide an interface
Speaker 1: where through clicks we can essentially build a solution. So
Speaker 1: I wrote a book a few years ago called Practical
Speaker 1: Salesforce development without code, right, it's still development. You're building
Speaker 1: a solution that can be implemented and drive value for
Speaker 1: a customer. But it is literally through clicks. Now that
Speaker 1: doesn't mean it's you know, always super easy, it can
Speaker 1: get pretty advanced, but literally through clicks you can do that,
Speaker 1: So that that's a completely different way of thinking. And
Speaker 1: what when you say clicks, you just mean you're using
Speaker 1: like a graphical user interface. You're pointing and clicking at
Speaker 1: different buttons, dragging things around. Just to be clear, when
Speaker 1: you say clicks, that's the kind of thing you made, right, Yeah, exactly,
Speaker 1: exactly right. It's sort of democratizes the technology a little bit.
Speaker 1: And I think the biggest thing though, is you have
Speaker 1: all these you know, smart business people who are business
Speaker 1: minded in throughout the world who don't necessarily code, and
Speaker 1: it just allows them so much more ability to drive change,
Speaker 1: is I think what we're seeing. So it's it's a
Speaker 1: great thing and I and I personally love it because
Speaker 1: it gives us more tools in our arsenal. For sure.
Speaker 1: You work for IBM at kind of the intersection of
Speaker 1: of IBM and Salesforce, right, I mean, can you tell
Speaker 1: me about the way IBM uses Salesforce tools to to
Speaker 1: help businesses improve, become more efficient, adopt a more data
Speaker 1: driven approach. Yeah. Absolutely, we're approached for a number of
Speaker 1: different reasons. A lot of times we work with organizations
Speaker 1: who are coming at us with industry specific requests. They
Speaker 1: have needs, There's quite a variety, so we have we
Speaker 1: are set up to have experts in each of those areas, right,
Speaker 1: business experts, technical experts, and we've gone through a number
Speaker 1: of solutions in each of those paths. At the same time,
Speaker 1: then we have more horizontal experts as well, who are
Speaker 1: Salesforce technical architects for example, business analysts, those that know
Speaker 1: the platform. By combining those, we can not only understand
Speaker 1: what's needed in those industries. But the reality is you
Speaker 1: have to know the platform well, right. You can't just
Speaker 1: come in with industry knowledge and try to build a
Speaker 1: solution on the sales Force platform without knowing it very well.
Speaker 1: And it's now just so massive. There are so many
Speaker 1: clouds they call various products under the platform, umbrella clouds
Speaker 1: and these are these are Salesforce clouds right, sales right,
Speaker 1: so megap products exactly. You know, we it started with
Speaker 1: sales cloud service, cloud marketing cloud, there's philanthropy cloud, consumer
Speaker 1: goods Cloud just launched, right, higher education cloud. There are
Speaker 1: all these different areas of expertise. So it's it's that
Speaker 1: combination of the industry knowledge, platform knowledge. And then you
Speaker 1: mentioned human centered design and thinking really trying to putting
Speaker 1: the end user at the center of the experience and
Speaker 1: thinking about their journey and then designing a solution that
Speaker 1: at the end of the day will deliver what they need,
Speaker 1: keep them happy, and keep the business moving along. So
Speaker 1: that idea of combining industry specific knowledge and salesforce specific
Speaker 1: knowledge seems really interesting and powerful. Are there any specific
Speaker 1: examples of that in action that you that you want
Speaker 1: to share? Yeah? Sure, So we recently we built a
Speaker 1: manufacturing solution on the Salesforce platform. Essentially, what this was
Speaker 1: was based on the industry expertise, so we internally we
Speaker 1: met with individuals who had expertise in manufacturing. The audience
Speaker 1: here for these organizations was their partners. So the concept
Speaker 1: of us, how do we deliver a solution like a
Speaker 1: basically a PRM solution for the manufacturing industry. What CRM
Speaker 1: stand for Partner relationship management, So UH, manufacturers often are
Speaker 1: interacting with suppliers, distributors, all of those and that's a
Speaker 1: common need, especially digitally, and you can imagine this is
Speaker 1: one of those areas that was widely neglected for many
Speaker 1: years with either very poor or non existent digital experiences. Right,
Speaker 1: So we met with industry experts internally to understand what
Speaker 1: these use cases were, and then we took a step
Speaker 1: back and looked at how we could leverage this on
Speaker 1: the platform. So the solution we came up with was
Speaker 1: essentially a template. It was a a digital experience template
Speaker 1: that organizations could employ really with a few clicks. Obviously
Speaker 1: they would have to configure it, they could customize it,
Speaker 1: but it was a rapid accelerator that allowed for these
Speaker 1: specific use cases for example, distributing and assigning leads to
Speaker 1: these distributors, providing reporting metrics on opportunities or leads, all
Speaker 1: that type of data we provided and it was a
Speaker 1: template so they could start quickly, right, get up and
Speaker 1: running in a few weeks, and then leveraging our professional services,
Speaker 1: they could customize it as well, so they would work
Speaker 1: with us and they could provide their you know, individual
Speaker 1: client needs and take it from there. So that's one
Speaker 1: example of a solution that we built that again took
Speaker 1: the industry needs, but also it was it was married
Speaker 1: to a platform specific technology. If you were trying to
Speaker 1: boil it all down and you wanted to give just
Speaker 1: one tip for a business that's trying to improve their
Speaker 1: digital experience, what would that tip be. I would say
Speaker 1: that you need to be open to change and be
Speaker 1: open to breaking away from the old way of doing things.
Speaker 1: I think I think a lot of times customers can
Speaker 1: hurt themselves by being tied to what exists today, right
Speaker 1: maybe for cultural political reasons that their company that maybe
Speaker 1: they feel like, you know, they've invested so much in
Speaker 1: a solution already that they want to try to get
Speaker 1: as much out of that as they can. But I
Speaker 1: think being open to the innovation, being open to new technology,
Speaker 1: I think makes a world of difference because if the
Speaker 1: client is open to a new solution and we come
Speaker 1: in and we can listen to them, really anything is possible,
Speaker 1: and that's where I think the biggest changes are made. So,
Speaker 1: while it may sound very simple, I think that would
Speaker 1: be my number one tip is just be open to
Speaker 1: a new way of doing things. Film mentioned certain areas
Speaker 1: of business like manufacturing or distribution often neglect the digital experience.
Speaker 1: By finding and connecting experts across IBM, Salesforce and a
Speaker 1: client's industry, Phil helps businesses bridge these gaps in their
Speaker 1: digital experiences, and Jermaine cognizant their human end users. The
Speaker 1: clicks not Code approach becomes so important here because it
Speaker 1: empowers almost anyone in an organization to create human centric
Speaker 1: digital solutions. As Jacob and Phil continue their conversation, Field
Speaker 1: explains how he got involved in teaching Salesforce to begin with,
Speaker 1: and how he cultivates creativity in his professional life. So
Speaker 1: I want to talk some about creativity and want to
Speaker 1: start with with your writing. And you're teaching right. You
Speaker 1: have a blog about Salesforce features and the Salesforce platform.
Speaker 1: You've written books on Salesforce, CRM online courses. I'm curious
Speaker 1: how you sort of got into writing and teaching in
Speaker 1: the first place. Yeah, it's a great question. When I
Speaker 1: first started building solutions on the Salesforce platform, I was
Speaker 1: very excited about that, being able to do more than
Speaker 1: I ever had and able to before through the clicks
Speaker 1: not Code approach, and I started sharing what I was
Speaker 1: learning with other employees. Personally, I feel like it's a
Speaker 1: benefit to everyone, and it's a benefit to myself. So
Speaker 1: I started communicating to other employees, you know, a little
Speaker 1: tips and things like that, and one employee my company said, hey,
Speaker 1: have you ever thought about writing a blog? And I hadn't.
Speaker 1: I thought that could be kind of interesting. So now,
Speaker 1: about maybe eight to ten years ago, I started sharing
Speaker 1: some tips. You know, here's how to solve this business
Speaker 1: problem using Salesforce, that type of thing. And you know,
Speaker 1: it was surprising to me how quickly it was picked
Speaker 1: up and people would respond and say, hey, this this
Speaker 1: really helped me out a lot. And then one day
Speaker 1: I got a phone call from a publisher and they said,
Speaker 1: you know, we want to start publishing books that have
Speaker 1: to do a salesforce. Would you be the author of
Speaker 1: the first book we're going to publish on Salesforce? And
Speaker 1: he said you can call me if you think that,
Speaker 1: you know, I'm pranking you or something, Because I was,
Speaker 1: I was like, where, you know, it was pretty surprising.
Speaker 1: So my first thought was, you know, Salesforce has a
Speaker 1: lot of help documentation. What would the benefit of another
Speaker 1: book be, you know, So I kind of went through
Speaker 1: the is this really going to help anyone out? And
Speaker 1: it's been awesome. Um, I really put my heart into
Speaker 1: these books, and I try to communicate as clearly as
Speaker 1: I can. I use a lot of visuals, a lot
Speaker 1: of examples, so I walk people through, you know, with
Speaker 1: actual data, and it's just been amazing because so at
Speaker 1: this point, I've sold over seven thousand books, which to
Speaker 1: me that that seems like a lot. That there are
Speaker 1: a lot of people out there that using it. And
Speaker 1: I've received a lot of feedback from people who have said,
Speaker 1: you know, this really help to get me back on track,
Speaker 1: or this help me learn this concept and really made
Speaker 1: a difference in my day to day job. And that
Speaker 1: just you know, kind of fuels fuels the creativity more. Right,
Speaker 1: It's just an exciting thing to see. It's the best
Speaker 1: part of writing is getting that feedback. So I'm curious
Speaker 1: to you, you know, what does creativity look like? How
Speaker 1: do you how do you think of yourself as a
Speaker 1: creative technologist slash business person. So I would say that
Speaker 1: creativity and business is definitely related to just being creative
Speaker 1: in general. And I think that for those who are creative,
Speaker 1: you know, in the business world, they are probably creative
Speaker 1: just across the board in their personal life, right, I
Speaker 1: think it's about being open, it's about being inquisitive, and
Speaker 1: it's being resourceful, at least for me. Also, one thing
Speaker 1: that is unique about this ecosystem is there are a
Speaker 1: lot of nation shares and there are a lot of collaborators,
Speaker 1: and so just being willing to talk to others and
Speaker 1: work with others absolutely is a piece of that too,
Speaker 1: because I learned a lot from other people. I mean,
Speaker 1: I learned a lot of new ideas seeing what others
Speaker 1: have done, and so we kind of build on each
Speaker 1: other's shoulders. One thing that I'll mention is I think
Speaker 1: sometimes being creative actually is just being able to ask
Speaker 1: the right questions. Right. If we go in maybe slightly
Speaker 1: arrogantly thinking, you know, this is all just I'm coming
Speaker 1: up with all of this in my own mind, we're
Speaker 1: missing out a lot. So I, you know, I try
Speaker 1: to be open to others thoughts and work with them
Speaker 1: on things. And so just being able to solicit what's
Speaker 1: in other people's minds and then have conversations about it,
Speaker 1: I think is one way that you know, I come
Speaker 1: up with new ideas too, is asking people the right
Speaker 1: questions and then like I said, listening as well, I'm
Speaker 1: curious about what what you have learned from these collaborations. Clearly,
Speaker 1: you know you're bringing things to the clients all the time.
Speaker 1: Are there examples of you know, skills or insights that
Speaker 1: you've recently paid thanks to these partnerships. Yes, definitely. So.
Speaker 1: I recently was at dream Force, which came back in
Speaker 1: almost full effect after a few years of being on
Speaker 1: pause because of the pandemic. Enforce is the big salesforce
Speaker 1: gathering you got it? Yeah, it used to be north
Speaker 1: of a hundred and fifty thousand people in San Francisco
Speaker 1: for a week. Um. They toned it down a bit,
Speaker 1: only only thirty five thousand. Um, you know a few
Speaker 1: weeks ago. How big the salesforce universe is, right, people
Speaker 1: who are not in kind of enterprise software business applications universe.
Speaker 1: It's like this giant force behind everything we touch. We
Speaker 1: just don't know it, you know exactly. Yes, it is
Speaker 1: actually very very large. So um, it was a great
Speaker 1: opportunity for me. I was selected to speak UM in
Speaker 1: a few sessions so on stage at Dreamforce in front
Speaker 1: of different audiences, which is very cool. And I was
Speaker 1: asked to be a part of one particular session that
Speaker 1: had to do with Salesforce and Slack. UM and so
Speaker 1: a colleague of mine, Jared Kingston, who I would also
Speaker 1: call a definitely a you know, a creative mind and
Speaker 1: a great collaborator. He and I worked with Salesforce and
Speaker 1: Slack to deliver a session around It was called build
Speaker 1: the Way You Want with Slack and the Salesforce platform.
Speaker 1: The whole idea was to show the different ways that
Speaker 1: Slack could be used, whether it's you know, with clicks,
Speaker 1: with code to deliver solutions and so speaking about collaboration
Speaker 1: and me learning new things, this was a great example
Speaker 1: of that because we took different roles on this presentation
Speaker 1: and I learned a lot from my colleague Jared because
Speaker 1: he and UM, a seasoned member of his team, built
Speaker 1: out some actual solutions. So we're very keen on live
Speaker 1: demos in our sessions, so we we do. I've done
Speaker 1: a lot of presentations over the past few years, and
Speaker 1: UM I very much MS supporter of live demonstrations on
Speaker 1: the Salesforce platform. That's one of the great things that
Speaker 1: we can do it that is, instead of just going
Speaker 1: through slides and trying to convince people of the great
Speaker 1: things that can be done. Why don't we show them
Speaker 1: live you actually do the thing. You actually do the
Speaker 1: thing right there on stage that you're talking about exactly,
Speaker 1: and it really resonates. People love to see you doing
Speaker 1: a B and C and then they see the end results.
Speaker 1: So um, he and his colleague built out this solution
Speaker 1: with slack it, you know, showing how you can automatically
Speaker 1: post a Slack, automatically create a spin up, a channel
Speaker 1: for collaboration, all of this. That was part of that
Speaker 1: session and it was great because I learned quite a
Speaker 1: bit through it. So it was, you know, we collaborated together.
Speaker 1: I learned from him. So that was an example that's
Speaker 1: a little different, right, it's not working with a client,
Speaker 1: but it was working with salesforce and my colleague and
Speaker 1: we're we're able to deliver a great session. So, uh,
Speaker 1: slightly more personal question. But when then, I think I'll
Speaker 1: be useful to a lot of listeners, And that is
Speaker 1: you have four kids and obviously a big job, and
Speaker 1: I'm curious how you how you sort of fuel your
Speaker 1: creativity when you know, you get busy with everything. How
Speaker 1: do you how do you keep going? How do you
Speaker 1: stay creative? Yeah? Well, you are absolutely right that life
Speaker 1: gets busy. Um. Yes, I have four children, three of
Speaker 1: them are in sports right now that uh, you know,
Speaker 1: are very active, so that that's another thing. Um. And
Speaker 1: obviously parenting at any age is NonStop. As you have teenagers,
Speaker 1: those needs just deepen into different things. UM. And also
Speaker 1: you know, my Christian faith is is important to me,
Speaker 1: so I'm very involved in my church and i'd lead
Speaker 1: a couple of groups there, so that that's another um activity.
Speaker 1: It takes up some time. I don't have a lot
Speaker 1: of free time, and so I actually get asked a
Speaker 1: lot like how in the world do you get this
Speaker 1: all done? I don't even I can't even get my
Speaker 1: normal stuff done, and you're out there writing books. I
Speaker 1: would say a lot of it has to do with
Speaker 1: balance and efficiency. So I'm sure like you, Jacob, you know,
Speaker 1: I like to use my time really wisely. That means
Speaker 1: trying to use my time as efficiently as possible. That
Speaker 1: doesn't mean never taking a break, right, Sometimes you need
Speaker 1: to take a breath. Maybe I play the piano for
Speaker 1: a few minutes through the ball around with my kids,
Speaker 1: or um. Sometimes I just want to get some wisdom
Speaker 1: from my my wife. Um. But all these things work
Speaker 1: together to really give me a very balanced, satisfied personal
Speaker 1: life where it gives me an energy, um when I
Speaker 1: need it. So I think balance and efficiency, like I
Speaker 1: said in in personal life and in work life are
Speaker 1: really what allows me to continue to be creative, collaborate
Speaker 1: and have energy to do so. I will admit though
Speaker 1: there are some nights where I just you know, I
Speaker 1: just crashed down on my pillow and that's the end
Speaker 1: of the day. But yeah, it is hard, but um,
Speaker 1: I think that work life balance is so critical. It
Speaker 1: feels so good to crash down into the pillow at
Speaker 1: the end of the day. I don't know if it's
Speaker 1: I don't know what what it means, but it's a
Speaker 1: it's a nice moment to just lie down and go
Speaker 1: to sleep. Fine, it is, although now as I get older,
Speaker 1: you know, like many people, sleep doesn't come as naturally
Speaker 1: as it once used to. So, you know, waking up
Speaker 1: at four o'clock in the morning when you don't want
Speaker 1: to is It's not fun, But that's just part of life.
Speaker 1: I'm in that club. I'm in that club. Last thing,
Speaker 1: what are the are the trends in the industry that
Speaker 1: you're excited about? What what do you think is coming
Speaker 1: that's exciting for me. Some of the things that we've
Speaker 1: talked about are are actually what I'm really focused on.
Speaker 1: So the focus on the on the consumer, right, the
Speaker 1: focus on the humans that are using our applications. That's
Speaker 1: going to continue. This emphasis on no and low co
Speaker 1: development again, you know, custom development's not going away, but
Speaker 1: they're just continues to be so much happening there and
Speaker 1: it continues to open up what on coders are able
Speaker 1: to do. And I just I think this is really
Speaker 1: changing business for a lot of people. Explainable AI. So
Speaker 1: that's something that Salesforce is stressing a lot, right, the
Speaker 1: ability to take something as complex as artificial intelligence and
Speaker 1: actually make it accessible UM. And that's an area that
Speaker 1: I need to explore more on the Salesforce platform. I've
Speaker 1: dabbled a bit in that, but there's there's a lot
Speaker 1: to learn. They're so I'm excited about that, and I
Speaker 1: think all those things I just mentioned really all point
Speaker 1: to the democratization of technology, right, just allowing people who
Speaker 1: maybe UM weren't able to leverage it to the fullest extent,
Speaker 1: to leverage that more. And that's that's exciting to me.
Speaker 1: So those are the things I'm excited about. It was
Speaker 1: great to talk with you. Thank you so much for
Speaker 1: your time. Absolutely, thank you so much, Jacob, I appreciate it.
Speaker 1: I share Fiel's excitement for greater democratization of technology and fills.
Speaker 1: Work with Salesforce and IBM consulting is a step in
Speaker 1: the right direction empowering businesses to create better digital experiences.
Speaker 1: When a company has the right tools to modify the
Speaker 1: digital side of its business, it can create new solutions
Speaker 1: on its own, deploy those solutions on its own timeline,
Speaker 1: and build human centric digital experiences that meet its unique needs.
Speaker 1: When it's easier for anyone in business to build a friendlier,
Speaker 1: more customized digital experience, it becomes easier to do business. Period.
Speaker 1: Smart Talks with IBM is produced by Matt Romano, David jaw,
Speaker 1: Royston Deserve and Edith Rousselo with Jacob Goldstein were edited
Speaker 1: by Sophie crane Are. Engineers are Jason Gambrel, Sarah Brugair
Speaker 1: and Ben Holliday. Theme song by Gramascope. Special thanks to
Speaker 1: Carlie mcgliori, Andy Kelly, Kathy Callaghan and the Eight Bar
Speaker 1: and IBM teams, as well as the Pushkin marketing team.
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