1 00:00:00,040 --> 00:00:05,000 Speaker 1: Hey everyone, it's Robert and Joe here. Today we've got 2 00:00:05,040 --> 00:00:06,960 Speaker 1: something a little bit different to share with you. It 3 00:00:07,080 --> 00:00:10,680 Speaker 1: is a new edition of the Smart Talks podcast series, 4 00:00:10,720 --> 00:00:14,319 Speaker 1: which is produced in partnership with IBM. This season of 5 00:00:14,360 --> 00:00:18,640 Speaker 1: Smart Talks with IBM is all about new creators, the developers, 6 00:00:19,040 --> 00:00:22,600 Speaker 1: data scientists, c t o s, and other visionaries creatively 7 00:00:22,640 --> 00:00:27,120 Speaker 1: applying technology and business to drive change. They use their 8 00:00:27,160 --> 00:00:30,640 Speaker 1: knowledge and creativity to develop better ways of working, no 9 00:00:30,720 --> 00:00:34,840 Speaker 1: matter the industry. Join hosts from your favorite Pushkin Industries 10 00:00:34,920 --> 00:00:38,560 Speaker 1: podcast as they use their expertise to deepen these conversations. 11 00:00:39,040 --> 00:00:41,800 Speaker 1: Malcolm Gladwell will guide you through this season as your 12 00:00:41,840 --> 00:00:45,000 Speaker 1: host to provide his thoughts and analysis along the way. 13 00:00:45,320 --> 00:00:48,600 Speaker 1: Look out for new episodes of Smart Talks with IBM 14 00:00:48,680 --> 00:00:52,040 Speaker 1: every month on the I Heart Radio app, Apple Podcasts, 15 00:00:52,159 --> 00:00:55,480 Speaker 1: or wherever you get your podcasts. And learn more at 16 00:00:55,520 --> 00:01:03,600 Speaker 1: IBM dot com slash smart Talks. Hello, Hello, Welcome to 17 00:01:03,680 --> 00:01:07,679 Speaker 1: Smart Talks with IBM, a podcast from Pushkin Industries, I 18 00:01:07,840 --> 00:01:12,840 Speaker 1: Heart Radio and IBM. I'm Malcolm Glabwell. This season, we're 19 00:01:12,840 --> 00:01:17,640 Speaker 1: talking to new creators, the developers, data scientists, ct o s, 20 00:01:17,959 --> 00:01:22,200 Speaker 1: and other visionaries who are creatively applying technology and business 21 00:01:22,240 --> 00:01:26,400 Speaker 1: to drive change. Channeling their knowledge and expertise, they're developing 22 00:01:26,440 --> 00:01:31,479 Speaker 1: more creative and effective solutions no matter the industry. Our 23 00:01:31,520 --> 00:01:36,280 Speaker 1: guest today is Phil Weinmeister, had a product Salesforce America's 24 00:01:36,440 --> 00:01:40,839 Speaker 1: at IBM. Drawing on IBM's offerings and expertise, Phil helps 25 00:01:40,880 --> 00:01:46,520 Speaker 1: businesses craft better digital experiences for their customers, employees, and 26 00:01:46,640 --> 00:01:51,200 Speaker 1: business partners. A lack of highly specialized software engineers is 27 00:01:51,240 --> 00:01:55,400 Speaker 1: a major challenge for companies trying to improve their digital experiences, 28 00:01:56,040 --> 00:02:00,000 Speaker 1: so using the Salesforce platform, Phil teaches people with little 29 00:02:00,240 --> 00:02:04,400 Speaker 1: or no technical background how to make custom digital solutions 30 00:02:04,440 --> 00:02:08,679 Speaker 1: on their own without needing to write code. On today's show, 31 00:02:09,000 --> 00:02:13,400 Speaker 1: you'll hear Phil's thoughts on human centric design, unlocking the 32 00:02:13,440 --> 00:02:17,120 Speaker 1: potential of the low code, no code approach, and how 33 00:02:17,160 --> 00:02:23,560 Speaker 1: ib AM consulting powers digital transformations with the Salesforce platform. 34 00:02:23,680 --> 00:02:27,400 Speaker 1: Phil spoke with Jacob Goldstein, host of the Pushkin podcast 35 00:02:27,680 --> 00:02:32,320 Speaker 1: What's Your Problem and former host of nprs Planet Money. 36 00:02:32,639 --> 00:02:35,880 Speaker 1: Jacob has been a business journalist for over a decade, 37 00:02:36,160 --> 00:02:40,160 Speaker 1: reporting for NPR, The Wall Street Journal, the Miami Herald, 38 00:02:40,560 --> 00:02:43,480 Speaker 1: and is the author of the book Money, The True 39 00:02:43,520 --> 00:02:47,480 Speaker 1: Story of a made up thing. Okay, let's get to 40 00:02:47,520 --> 00:02:53,280 Speaker 1: the interview, just very briefly, sort of what's your role 41 00:02:53,320 --> 00:02:56,519 Speaker 1: at IBM. Yeah, it's a good question because my role 42 00:02:56,639 --> 00:03:00,600 Speaker 1: is it's a bit unique. So we're for having consulting, 43 00:03:00,639 --> 00:03:04,200 Speaker 1: which is a consultancy. Salesforce is one of the platforms 44 00:03:04,240 --> 00:03:08,720 Speaker 1: that we um deliver services for. My team is a 45 00:03:08,720 --> 00:03:13,920 Speaker 1: product team, so we're like a product organization within a consultancy, 46 00:03:14,000 --> 00:03:16,959 Speaker 1: and I had that team up. So yeah, it's really 47 00:03:16,960 --> 00:03:21,519 Speaker 1: cool because we get to combine the client needs client 48 00:03:21,639 --> 00:03:25,520 Speaker 1: problems that are brought to us through consulting engagements, but 49 00:03:26,320 --> 00:03:29,480 Speaker 1: we're ultimately product development, so we get to build solutions. 50 00:03:29,480 --> 00:03:32,000 Speaker 1: So I kind of love the sweet spot that we're 51 00:03:32,040 --> 00:03:36,280 Speaker 1: in there. So basically, businesses have problems, and you build 52 00:03:36,400 --> 00:03:40,760 Speaker 1: solutions for those problems, for those problems, but also thinking 53 00:03:40,800 --> 00:03:43,400 Speaker 1: about future clients, so we build it so that we 54 00:03:43,480 --> 00:03:46,880 Speaker 1: can reuse it in the future for different clients. So 55 00:03:46,920 --> 00:03:49,280 Speaker 1: that that's what makes it a little bit unique at 56 00:03:49,320 --> 00:03:53,360 Speaker 1: the consultancy versus you know, typical engagement. You solve a 57 00:03:53,400 --> 00:03:55,400 Speaker 1: problem and you move on to the next problem, but 58 00:03:55,480 --> 00:03:59,960 Speaker 1: we solve it while taking a step back and saying, well, 59 00:04:00,000 --> 00:04:03,800 Speaker 1: are similar problems that other clients, UM, that could be 60 00:04:04,040 --> 00:04:07,120 Speaker 1: solved through the same application that we build. If that 61 00:04:07,160 --> 00:04:09,520 Speaker 1: makes sense. It does, and I think we'll get into 62 00:04:09,600 --> 00:04:16,159 Speaker 1: some specific examples which will really help help us everybody understand. Um, 63 00:04:16,200 --> 00:04:18,920 Speaker 1: Can you just talk a little bit about the kind 64 00:04:19,080 --> 00:04:23,480 Speaker 1: of challenges around digital transformation that a lot of businesses 65 00:04:23,480 --> 00:04:26,279 Speaker 1: are facing right now. There are a few things that 66 00:04:26,920 --> 00:04:30,120 Speaker 1: I personally seem quite a bit um, one of which 67 00:04:30,320 --> 00:04:34,240 Speaker 1: is that businesses simply don't have the data they need 68 00:04:34,440 --> 00:04:37,920 Speaker 1: to provide the right type of experience. I mean, at 69 00:04:37,960 --> 00:04:41,279 Speaker 1: the end of the day, customers want something very easy, 70 00:04:41,360 --> 00:04:45,440 Speaker 1: and ironically it it's actually somewhat hard to provide an 71 00:04:45,440 --> 00:04:50,719 Speaker 1: easy experience. A lot of experiences are probably overthought, over engineered, 72 00:04:51,400 --> 00:04:55,799 Speaker 1: and that creates this divide between an organization and their customers. 73 00:04:55,800 --> 00:04:59,320 Speaker 1: I mean, organizations want to know their customers, they want 74 00:04:59,320 --> 00:05:01,480 Speaker 1: to know their partner, they want to know their employees, 75 00:05:02,120 --> 00:05:05,280 Speaker 1: and if they do that right, it's a game changer, 76 00:05:05,360 --> 00:05:11,120 Speaker 1: it's absolutely transformational. But without that, and that's all data centric, 77 00:05:11,200 --> 00:05:15,520 Speaker 1: data driven, you don't know your customer. You can't give 78 00:05:15,560 --> 00:05:17,800 Speaker 1: them what they want because you don't know who they are. 79 00:05:18,080 --> 00:05:20,520 Speaker 1: There's a phrase that I know is important in your work, 80 00:05:20,640 --> 00:05:22,479 Speaker 1: and that I want to make sure we touch on 81 00:05:22,600 --> 00:05:26,640 Speaker 1: here and and that phrases human centric innovation. Tell me, 82 00:05:26,720 --> 00:05:28,919 Speaker 1: tell me what that means, you know in this case 83 00:05:28,960 --> 00:05:34,080 Speaker 1: and more generally in your work. Yeah. Absolutely, So when 84 00:05:34,080 --> 00:05:42,240 Speaker 1: we think about a solution, especially with digital experiences, we 85 00:05:42,320 --> 00:05:47,159 Speaker 1: are always thinking about who is the end user? Right, 86 00:05:47,800 --> 00:05:51,279 Speaker 1: And with the digital experiences, one thing I'd like to say, 87 00:05:51,720 --> 00:05:54,719 Speaker 1: do a lot of presentations at Salesforce events, and I've 88 00:05:54,760 --> 00:05:58,480 Speaker 1: spoken on topic of personalization a few times. I think 89 00:05:58,520 --> 00:06:01,480 Speaker 1: it's useful to start with where things have been and 90 00:06:01,480 --> 00:06:04,480 Speaker 1: where we're coming from, which is really a one size 91 00:06:04,520 --> 00:06:08,440 Speaker 1: fits all web experience and that still exists throughout the 92 00:06:08,440 --> 00:06:11,320 Speaker 1: web in quite a few places. Is this is a 93 00:06:11,360 --> 00:06:15,080 Speaker 1: dissemination of information, right, It's a push. I have information 94 00:06:15,120 --> 00:06:17,520 Speaker 1: I want to get out, or I have actions that 95 00:06:17,560 --> 00:06:21,279 Speaker 1: I want you to complete, and I'm going to set 96 00:06:21,360 --> 00:06:25,040 Speaker 1: up an experience. Do you know, get the information you 97 00:06:25,080 --> 00:06:27,039 Speaker 1: need or do the things I want you to do. 98 00:06:27,760 --> 00:06:32,440 Speaker 1: And we're seeing that the demands have significantly changed, right, 99 00:06:32,480 --> 00:06:37,120 Speaker 1: Customers expect a lot more these days and simply one 100 00:06:37,160 --> 00:06:40,120 Speaker 1: size fits all. So that direction we're headed towards is 101 00:06:40,839 --> 00:06:44,159 Speaker 1: starting with that end user and really thinking about who 102 00:06:44,240 --> 00:06:47,960 Speaker 1: is this person, what do they want, what are they 103 00:06:48,080 --> 00:06:52,680 Speaker 1: trying to achieve? And starting from that perspective, so the 104 00:06:52,680 --> 00:06:56,520 Speaker 1: the audiences that we're building a solution for now become 105 00:06:56,560 --> 00:07:00,359 Speaker 1: more critical than ever and they're not and after thought, 106 00:07:00,640 --> 00:07:03,719 Speaker 1: but instead who are these audiences that are going to 107 00:07:03,720 --> 00:07:07,120 Speaker 1: be part of the solution. We do things like journey 108 00:07:07,160 --> 00:07:10,840 Speaker 1: mapping right where we walk through the flow from beginning 109 00:07:10,920 --> 00:07:13,920 Speaker 1: to end. What does their experience look like? What do 110 00:07:14,040 --> 00:07:17,240 Speaker 1: they want at each stage? And we have to think 111 00:07:17,240 --> 00:07:22,080 Speaker 1: about that in the solution. So, uh, you mentioned Salesforce, 112 00:07:22,680 --> 00:07:24,840 Speaker 1: and Salesforce is It's kind of a funny thing, right 113 00:07:24,880 --> 00:07:28,520 Speaker 1: in the world of business. Salesforce is this gigantic company 114 00:07:28,520 --> 00:07:32,400 Speaker 1: that has transformed software, has transformed business in a lot 115 00:07:32,400 --> 00:07:36,040 Speaker 1: of ways, but outside of kind of enterprise scale business, 116 00:07:36,120 --> 00:07:38,720 Speaker 1: lots of people have never heard of it, right, amazing, 117 00:07:39,080 --> 00:07:43,240 Speaker 1: So just like, very briefly, what is Salesforce? You know, 118 00:07:43,560 --> 00:07:48,320 Speaker 1: it's it's been a complete game changer. It is technically 119 00:07:48,320 --> 00:07:52,560 Speaker 1: it's a customer relationship management platform, and that though I 120 00:07:52,600 --> 00:07:54,880 Speaker 1: don't think, really captures what it is. And when I 121 00:07:54,920 --> 00:07:58,080 Speaker 1: describe to people I know, technical or non technical, I 122 00:07:58,680 --> 00:08:01,280 Speaker 1: describe it as this is a platform on which you 123 00:08:01,280 --> 00:08:05,520 Speaker 1: can run your business. For me personally, um, it's been. 124 00:08:05,560 --> 00:08:09,640 Speaker 1: It's been completely revolutionary because I came from an organization 125 00:08:09,680 --> 00:08:13,480 Speaker 1: at the time that had everything custom built, homegrown, which 126 00:08:13,480 --> 00:08:14,640 Speaker 1: I think it was a little bit of a sense 127 00:08:14,680 --> 00:08:17,840 Speaker 1: of pride at that organization. But what was happening was 128 00:08:19,040 --> 00:08:24,920 Speaker 1: everything required hundreds of hours. Any change was a major project, 129 00:08:25,240 --> 00:08:29,200 Speaker 1: super costly, and things broke when changes were made. And 130 00:08:29,240 --> 00:08:32,640 Speaker 1: when I started on the Salesforce platform, I think the 131 00:08:32,640 --> 00:08:36,120 Speaker 1: biggest thing is stuck to me was the low and 132 00:08:36,200 --> 00:08:41,079 Speaker 1: no code development capabilities that business minded people who are 133 00:08:41,160 --> 00:08:44,160 Speaker 1: not necessarily technical in the sense that they write code 134 00:08:44,559 --> 00:08:48,880 Speaker 1: can now be empowered to actually deliver solutions. So I 135 00:08:48,960 --> 00:08:50,960 Speaker 1: think that's how i'd say it. It's it's a platform 136 00:08:50,960 --> 00:08:53,800 Speaker 1: you can run your business on. It is that single 137 00:08:54,080 --> 00:08:57,880 Speaker 1: source of truth. It's the interface that your employees are 138 00:08:57,880 --> 00:09:00,120 Speaker 1: going to interact with on a daily basis to get 139 00:09:00,120 --> 00:09:03,960 Speaker 1: their jobs done. So there was a phrase you mentioned 140 00:09:03,960 --> 00:09:07,880 Speaker 1: in in passing. That phrase was a low code or 141 00:09:07,960 --> 00:09:11,320 Speaker 1: no code development, and I'm glad you did because it's 142 00:09:11,320 --> 00:09:14,000 Speaker 1: one of those phrases that I've been hearing and that 143 00:09:14,160 --> 00:09:17,000 Speaker 1: sounds kind of amazing, but I also feel like I 144 00:09:17,040 --> 00:09:19,760 Speaker 1: don't quite get So let me take this opportunity to 145 00:09:19,920 --> 00:09:24,840 Speaker 1: ask you what is low code or no code development? Well, 146 00:09:24,880 --> 00:09:28,800 Speaker 1: I love the question because I'm personally very passionate about this, 147 00:09:29,559 --> 00:09:33,040 Speaker 1: coming from where I was before, at an organization that had, 148 00:09:33,080 --> 00:09:37,480 Speaker 1: like I said, custom built solutions, any change to the 149 00:09:37,520 --> 00:09:42,400 Speaker 1: digital experience required code. That that is where I was 150 00:09:42,440 --> 00:09:44,520 Speaker 1: coming from, and that's where a lot of organizations are 151 00:09:44,559 --> 00:09:47,920 Speaker 1: coming from today. So what that means is you are 152 00:09:48,160 --> 00:09:53,120 Speaker 1: always dependent on a technical resource to make that change. However, 153 00:09:53,720 --> 00:09:57,440 Speaker 1: when you want to make some basic changes, some let's 154 00:09:57,440 --> 00:10:02,000 Speaker 1: say some process automation or update like that that maybe 155 00:10:02,120 --> 00:10:07,200 Speaker 1: isn't wildly complex, it is fairly limiting to not be 156 00:10:07,320 --> 00:10:10,440 Speaker 1: able to actually implement any of these changes yourself. So 157 00:10:10,679 --> 00:10:13,880 Speaker 1: when we say lower no code platform, essentially what that 158 00:10:13,920 --> 00:10:17,360 Speaker 1: means is there's another phrase that's used by Salesforce clicks 159 00:10:17,760 --> 00:10:21,160 Speaker 1: not code. So think about it this way. Salesforce has 160 00:10:21,240 --> 00:10:24,160 Speaker 1: done all the hard work and written many millions of 161 00:10:24,240 --> 00:10:29,720 Speaker 1: lines of code behind the scenes to provide an interface 162 00:10:29,840 --> 00:10:34,600 Speaker 1: where through clicks we can essentially build a solution. So 163 00:10:34,880 --> 00:10:37,760 Speaker 1: I wrote a book a few years ago called Practical 164 00:10:37,800 --> 00:10:42,280 Speaker 1: Salesforce development without code, right, it's still development. You're building 165 00:10:42,320 --> 00:10:45,840 Speaker 1: a solution that can be implemented and drive value for 166 00:10:45,960 --> 00:10:49,760 Speaker 1: a customer. But it is literally through clicks. Now that 167 00:10:49,800 --> 00:10:52,240 Speaker 1: doesn't mean it's you know, always super easy, it can 168 00:10:52,280 --> 00:10:56,360 Speaker 1: get pretty advanced, but literally through clicks you can do that, 169 00:10:56,520 --> 00:11:00,439 Speaker 1: So that that's a completely different way of thinking. And 170 00:11:00,559 --> 00:11:03,280 Speaker 1: what when you say clicks, you just mean you're using 171 00:11:03,320 --> 00:11:05,719 Speaker 1: like a graphical user interface. You're pointing and clicking at 172 00:11:05,720 --> 00:11:08,280 Speaker 1: different buttons, dragging things around. Just to be clear, when 173 00:11:08,280 --> 00:11:11,160 Speaker 1: you say clicks, that's the kind of thing you made, right, Yeah, exactly, 174 00:11:11,240 --> 00:11:15,400 Speaker 1: exactly right. It's sort of democratizes the technology a little bit. 175 00:11:15,440 --> 00:11:18,040 Speaker 1: And I think the biggest thing though, is you have 176 00:11:18,160 --> 00:11:22,800 Speaker 1: all these you know, smart business people who are business 177 00:11:22,960 --> 00:11:28,679 Speaker 1: minded in throughout the world who don't necessarily code, and 178 00:11:28,800 --> 00:11:33,640 Speaker 1: it just allows them so much more ability to drive change, 179 00:11:33,800 --> 00:11:36,320 Speaker 1: is I think what we're seeing. So it's it's a 180 00:11:36,360 --> 00:11:39,600 Speaker 1: great thing and I and I personally love it because 181 00:11:39,679 --> 00:11:42,839 Speaker 1: it gives us more tools in our arsenal. For sure. 182 00:11:44,400 --> 00:11:48,360 Speaker 1: You work for IBM at kind of the intersection of 183 00:11:48,360 --> 00:11:50,600 Speaker 1: of IBM and Salesforce, right, I mean, can you tell 184 00:11:50,640 --> 00:11:56,120 Speaker 1: me about the way IBM uses Salesforce tools to to 185 00:11:56,200 --> 00:12:01,000 Speaker 1: help businesses improve, become more efficient, adopt a more data 186 00:12:01,080 --> 00:12:06,400 Speaker 1: driven approach. Yeah. Absolutely, we're approached for a number of 187 00:12:06,400 --> 00:12:10,800 Speaker 1: different reasons. A lot of times we work with organizations 188 00:12:10,840 --> 00:12:15,959 Speaker 1: who are coming at us with industry specific requests. They 189 00:12:15,960 --> 00:12:18,920 Speaker 1: have needs, There's quite a variety, so we have we 190 00:12:18,960 --> 00:12:23,240 Speaker 1: are set up to have experts in each of those areas, right, 191 00:12:23,400 --> 00:12:29,200 Speaker 1: business experts, technical experts, and we've gone through a number 192 00:12:29,280 --> 00:12:32,439 Speaker 1: of solutions in each of those paths. At the same time, 193 00:12:32,720 --> 00:12:37,280 Speaker 1: then we have more horizontal experts as well, who are 194 00:12:37,600 --> 00:12:42,040 Speaker 1: Salesforce technical architects for example, business analysts, those that know 195 00:12:42,160 --> 00:12:48,520 Speaker 1: the platform. By combining those, we can not only understand 196 00:12:49,120 --> 00:12:53,480 Speaker 1: what's needed in those industries. But the reality is you 197 00:12:53,559 --> 00:12:55,800 Speaker 1: have to know the platform well, right. You can't just 198 00:12:55,920 --> 00:12:58,920 Speaker 1: come in with industry knowledge and try to build a 199 00:12:58,920 --> 00:13:02,600 Speaker 1: solution on the sales Force platform without knowing it very well. 200 00:13:02,640 --> 00:13:07,319 Speaker 1: And it's now just so massive. There are so many 201 00:13:07,360 --> 00:13:11,960 Speaker 1: clouds they call various products under the platform, umbrella clouds 202 00:13:12,679 --> 00:13:15,760 Speaker 1: and these are these are Salesforce clouds right, sales right, 203 00:13:15,880 --> 00:13:19,640 Speaker 1: so megap products exactly. You know, we it started with 204 00:13:19,720 --> 00:13:25,320 Speaker 1: sales cloud service, cloud marketing cloud, there's philanthropy cloud, consumer 205 00:13:25,360 --> 00:13:28,120 Speaker 1: goods Cloud just launched, right, higher education cloud. There are 206 00:13:28,120 --> 00:13:31,439 Speaker 1: all these different areas of expertise. So it's it's that 207 00:13:31,559 --> 00:13:36,160 Speaker 1: combination of the industry knowledge, platform knowledge. And then you 208 00:13:36,200 --> 00:13:41,760 Speaker 1: mentioned human centered design and thinking really trying to putting 209 00:13:41,800 --> 00:13:44,240 Speaker 1: the end user at the center of the experience and 210 00:13:44,320 --> 00:13:48,240 Speaker 1: thinking about their journey and then designing a solution that 211 00:13:48,360 --> 00:13:50,960 Speaker 1: at the end of the day will deliver what they need, 212 00:13:51,960 --> 00:13:56,800 Speaker 1: keep them happy, and keep the business moving along. So 213 00:13:56,960 --> 00:14:02,000 Speaker 1: that idea of combining industry specific knowledge and salesforce specific 214 00:14:02,040 --> 00:14:06,880 Speaker 1: knowledge seems really interesting and powerful. Are there any specific 215 00:14:06,960 --> 00:14:10,640 Speaker 1: examples of that in action that you that you want 216 00:14:10,640 --> 00:14:18,959 Speaker 1: to share? Yeah? Sure, So we recently we built a 217 00:14:19,000 --> 00:14:25,560 Speaker 1: manufacturing solution on the Salesforce platform. Essentially, what this was 218 00:14:25,560 --> 00:14:29,560 Speaker 1: was based on the industry expertise, so we internally we 219 00:14:29,720 --> 00:14:35,440 Speaker 1: met with individuals who had expertise in manufacturing. The audience 220 00:14:35,480 --> 00:14:38,960 Speaker 1: here for these organizations was their partners. So the concept 221 00:14:39,000 --> 00:14:41,120 Speaker 1: of us, how do we deliver a solution like a 222 00:14:41,400 --> 00:14:45,960 Speaker 1: basically a PRM solution for the manufacturing industry. What CRM 223 00:14:46,000 --> 00:14:52,200 Speaker 1: stand for Partner relationship management, So UH, manufacturers often are 224 00:14:52,280 --> 00:14:56,160 Speaker 1: interacting with suppliers, distributors, all of those and that's a 225 00:14:56,240 --> 00:15:00,400 Speaker 1: common need, especially digitally, and you can imagine this is 226 00:15:00,400 --> 00:15:03,800 Speaker 1: one of those areas that was widely neglected for many 227 00:15:03,880 --> 00:15:08,520 Speaker 1: years with either very poor or non existent digital experiences. Right, 228 00:15:08,640 --> 00:15:12,440 Speaker 1: So we met with industry experts internally to understand what 229 00:15:12,560 --> 00:15:15,760 Speaker 1: these use cases were, and then we took a step 230 00:15:15,760 --> 00:15:19,560 Speaker 1: back and looked at how we could leverage this on 231 00:15:19,720 --> 00:15:23,120 Speaker 1: the platform. So the solution we came up with was 232 00:15:23,200 --> 00:15:27,680 Speaker 1: essentially a template. It was a a digital experience template 233 00:15:28,480 --> 00:15:35,240 Speaker 1: that organizations could employ really with a few clicks. Obviously 234 00:15:35,280 --> 00:15:38,280 Speaker 1: they would have to configure it, they could customize it, 235 00:15:38,360 --> 00:15:42,840 Speaker 1: but it was a rapid accelerator that allowed for these 236 00:15:43,200 --> 00:15:48,720 Speaker 1: specific use cases for example, distributing and assigning leads to 237 00:15:48,840 --> 00:15:56,280 Speaker 1: these distributors, providing reporting metrics on opportunities or leads, all 238 00:15:56,320 --> 00:16:00,600 Speaker 1: that type of data we provided and it was a 239 00:16:00,640 --> 00:16:04,440 Speaker 1: template so they could start quickly, right, get up and 240 00:16:04,520 --> 00:16:08,760 Speaker 1: running in a few weeks, and then leveraging our professional services, 241 00:16:09,280 --> 00:16:12,080 Speaker 1: they could customize it as well, so they would work 242 00:16:12,080 --> 00:16:15,720 Speaker 1: with us and they could provide their you know, individual 243 00:16:15,760 --> 00:16:17,840 Speaker 1: client needs and take it from there. So that's one 244 00:16:17,880 --> 00:16:22,080 Speaker 1: example of a solution that we built that again took 245 00:16:22,120 --> 00:16:26,280 Speaker 1: the industry needs, but also it was it was married 246 00:16:26,320 --> 00:16:31,680 Speaker 1: to a platform specific technology. If you were trying to 247 00:16:31,760 --> 00:16:35,000 Speaker 1: boil it all down and you wanted to give just 248 00:16:35,400 --> 00:16:38,520 Speaker 1: one tip for a business that's trying to improve their 249 00:16:38,560 --> 00:16:43,280 Speaker 1: digital experience, what would that tip be. I would say 250 00:16:43,320 --> 00:16:45,720 Speaker 1: that you need to be open to change and be 251 00:16:45,800 --> 00:16:49,920 Speaker 1: open to breaking away from the old way of doing things. 252 00:16:50,080 --> 00:16:53,800 Speaker 1: I think I think a lot of times customers can 253 00:16:54,000 --> 00:17:00,880 Speaker 1: hurt themselves by being tied to what exists today, right 254 00:17:01,040 --> 00:17:04,879 Speaker 1: maybe for cultural political reasons that their company that maybe 255 00:17:04,880 --> 00:17:07,560 Speaker 1: they feel like, you know, they've invested so much in 256 00:17:07,560 --> 00:17:10,200 Speaker 1: a solution already that they want to try to get 257 00:17:10,200 --> 00:17:13,040 Speaker 1: as much out of that as they can. But I 258 00:17:13,080 --> 00:17:17,720 Speaker 1: think being open to the innovation, being open to new technology, 259 00:17:18,080 --> 00:17:20,159 Speaker 1: I think makes a world of difference because if the 260 00:17:20,200 --> 00:17:24,520 Speaker 1: client is open to a new solution and we come 261 00:17:24,520 --> 00:17:28,040 Speaker 1: in and we can listen to them, really anything is possible, 262 00:17:28,080 --> 00:17:31,200 Speaker 1: and that's where I think the biggest changes are made. So, 263 00:17:32,160 --> 00:17:34,480 Speaker 1: while it may sound very simple, I think that would 264 00:17:34,480 --> 00:17:37,480 Speaker 1: be my number one tip is just be open to 265 00:17:38,000 --> 00:17:41,800 Speaker 1: a new way of doing things. Film mentioned certain areas 266 00:17:41,840 --> 00:17:46,879 Speaker 1: of business like manufacturing or distribution often neglect the digital experience. 267 00:17:47,480 --> 00:17:52,080 Speaker 1: By finding and connecting experts across IBM, Salesforce and a 268 00:17:52,200 --> 00:17:56,680 Speaker 1: client's industry, Phil helps businesses bridge these gaps in their 269 00:17:56,720 --> 00:18:01,879 Speaker 1: digital experiences, and Jermaine cognizant their human end users. The 270 00:18:01,960 --> 00:18:06,320 Speaker 1: clicks not Code approach becomes so important here because it 271 00:18:06,359 --> 00:18:10,480 Speaker 1: empowers almost anyone in an organization to create human centric 272 00:18:10,760 --> 00:18:15,760 Speaker 1: digital solutions. As Jacob and Phil continue their conversation, Field 273 00:18:15,760 --> 00:18:19,720 Speaker 1: explains how he got involved in teaching Salesforce to begin with, 274 00:18:20,280 --> 00:18:25,240 Speaker 1: and how he cultivates creativity in his professional life. So 275 00:18:25,280 --> 00:18:28,439 Speaker 1: I want to talk some about creativity and want to 276 00:18:28,480 --> 00:18:32,679 Speaker 1: start with with your writing. And you're teaching right. You 277 00:18:32,760 --> 00:18:37,760 Speaker 1: have a blog about Salesforce features and the Salesforce platform. 278 00:18:38,440 --> 00:18:43,879 Speaker 1: You've written books on Salesforce, CRM online courses. I'm curious 279 00:18:43,920 --> 00:18:46,960 Speaker 1: how you sort of got into writing and teaching in 280 00:18:47,000 --> 00:18:51,360 Speaker 1: the first place. Yeah, it's a great question. When I 281 00:18:51,400 --> 00:18:55,879 Speaker 1: first started building solutions on the Salesforce platform, I was 282 00:18:56,000 --> 00:18:59,160 Speaker 1: very excited about that, being able to do more than 283 00:18:59,200 --> 00:19:02,080 Speaker 1: I ever had and able to before through the clicks 284 00:19:02,080 --> 00:19:07,720 Speaker 1: not Code approach, and I started sharing what I was 285 00:19:07,840 --> 00:19:13,439 Speaker 1: learning with other employees. Personally, I feel like it's a 286 00:19:13,440 --> 00:19:16,239 Speaker 1: benefit to everyone, and it's a benefit to myself. So 287 00:19:16,280 --> 00:19:20,000 Speaker 1: I started communicating to other employees, you know, a little 288 00:19:20,040 --> 00:19:23,320 Speaker 1: tips and things like that, and one employee my company said, hey, 289 00:19:23,480 --> 00:19:27,080 Speaker 1: have you ever thought about writing a blog? And I hadn't. 290 00:19:27,520 --> 00:19:30,639 Speaker 1: I thought that could be kind of interesting. So now, 291 00:19:30,680 --> 00:19:35,080 Speaker 1: about maybe eight to ten years ago, I started sharing 292 00:19:35,160 --> 00:19:38,120 Speaker 1: some tips. You know, here's how to solve this business 293 00:19:38,119 --> 00:19:42,720 Speaker 1: problem using Salesforce, that type of thing. And you know, 294 00:19:42,760 --> 00:19:46,120 Speaker 1: it was surprising to me how quickly it was picked 295 00:19:46,200 --> 00:19:48,080 Speaker 1: up and people would respond and say, hey, this this 296 00:19:48,160 --> 00:19:50,280 Speaker 1: really helped me out a lot. And then one day 297 00:19:50,320 --> 00:19:54,960 Speaker 1: I got a phone call from a publisher and they said, 298 00:19:55,320 --> 00:19:59,639 Speaker 1: you know, we want to start publishing books that have 299 00:19:59,720 --> 00:20:02,840 Speaker 1: to do a salesforce. Would you be the author of 300 00:20:02,920 --> 00:20:05,560 Speaker 1: the first book we're going to publish on Salesforce? And 301 00:20:05,800 --> 00:20:08,960 Speaker 1: he said you can call me if you think that, 302 00:20:09,160 --> 00:20:11,119 Speaker 1: you know, I'm pranking you or something, Because I was, 303 00:20:11,560 --> 00:20:13,880 Speaker 1: I was like, where, you know, it was pretty surprising. 304 00:20:13,960 --> 00:20:17,960 Speaker 1: So my first thought was, you know, Salesforce has a 305 00:20:18,000 --> 00:20:22,160 Speaker 1: lot of help documentation. What would the benefit of another 306 00:20:22,560 --> 00:20:25,160 Speaker 1: book be, you know, So I kind of went through 307 00:20:25,160 --> 00:20:28,360 Speaker 1: the is this really going to help anyone out? And 308 00:20:28,560 --> 00:20:32,760 Speaker 1: it's been awesome. Um, I really put my heart into 309 00:20:32,800 --> 00:20:35,479 Speaker 1: these books, and I try to communicate as clearly as 310 00:20:35,480 --> 00:20:38,000 Speaker 1: I can. I use a lot of visuals, a lot 311 00:20:38,080 --> 00:20:42,080 Speaker 1: of examples, so I walk people through, you know, with 312 00:20:42,280 --> 00:20:46,760 Speaker 1: actual data, and it's just been amazing because so at 313 00:20:46,760 --> 00:20:51,480 Speaker 1: this point, I've sold over seven thousand books, which to 314 00:20:51,600 --> 00:20:53,480 Speaker 1: me that that seems like a lot. That there are 315 00:20:53,520 --> 00:20:55,199 Speaker 1: a lot of people out there that using it. And 316 00:20:55,240 --> 00:20:59,320 Speaker 1: I've received a lot of feedback from people who have said, 317 00:20:59,400 --> 00:21:02,480 Speaker 1: you know, this really help to get me back on track, 318 00:21:02,560 --> 00:21:05,480 Speaker 1: or this help me learn this concept and really made 319 00:21:05,480 --> 00:21:08,280 Speaker 1: a difference in my day to day job. And that 320 00:21:08,440 --> 00:21:12,120 Speaker 1: just you know, kind of fuels fuels the creativity more. Right, 321 00:21:12,520 --> 00:21:14,480 Speaker 1: It's just an exciting thing to see. It's the best 322 00:21:14,520 --> 00:21:18,160 Speaker 1: part of writing is getting that feedback. So I'm curious 323 00:21:18,560 --> 00:21:22,400 Speaker 1: to you, you know, what does creativity look like? How 324 00:21:22,400 --> 00:21:24,480 Speaker 1: do you how do you think of yourself as a 325 00:21:24,560 --> 00:21:30,920 Speaker 1: creative technologist slash business person. So I would say that 326 00:21:31,960 --> 00:21:36,320 Speaker 1: creativity and business is definitely related to just being creative 327 00:21:36,320 --> 00:21:40,960 Speaker 1: in general. And I think that for those who are creative, 328 00:21:41,280 --> 00:21:43,920 Speaker 1: you know, in the business world, they are probably creative 329 00:21:44,040 --> 00:21:47,760 Speaker 1: just across the board in their personal life, right, I 330 00:21:47,760 --> 00:21:51,360 Speaker 1: think it's about being open, it's about being inquisitive, and 331 00:21:51,400 --> 00:21:55,800 Speaker 1: it's being resourceful, at least for me. Also, one thing 332 00:21:55,840 --> 00:21:59,439 Speaker 1: that is unique about this ecosystem is there are a 333 00:21:59,440 --> 00:22:02,680 Speaker 1: lot of nation shares and there are a lot of collaborators, 334 00:22:02,720 --> 00:22:07,000 Speaker 1: and so just being willing to talk to others and 335 00:22:07,040 --> 00:22:10,040 Speaker 1: work with others absolutely is a piece of that too, 336 00:22:10,560 --> 00:22:13,080 Speaker 1: because I learned a lot from other people. I mean, 337 00:22:13,080 --> 00:22:15,720 Speaker 1: I learned a lot of new ideas seeing what others 338 00:22:15,720 --> 00:22:18,080 Speaker 1: have done, and so we kind of build on each 339 00:22:18,119 --> 00:22:22,280 Speaker 1: other's shoulders. One thing that I'll mention is I think 340 00:22:22,800 --> 00:22:27,000 Speaker 1: sometimes being creative actually is just being able to ask 341 00:22:27,040 --> 00:22:30,560 Speaker 1: the right questions. Right. If we go in maybe slightly 342 00:22:30,680 --> 00:22:34,440 Speaker 1: arrogantly thinking, you know, this is all just I'm coming 343 00:22:34,480 --> 00:22:36,680 Speaker 1: up with all of this in my own mind, we're 344 00:22:36,680 --> 00:22:39,320 Speaker 1: missing out a lot. So I, you know, I try 345 00:22:39,359 --> 00:22:43,960 Speaker 1: to be open to others thoughts and work with them 346 00:22:44,000 --> 00:22:48,960 Speaker 1: on things. And so just being able to solicit what's 347 00:22:49,000 --> 00:22:51,800 Speaker 1: in other people's minds and then have conversations about it, 348 00:22:51,840 --> 00:22:54,240 Speaker 1: I think is one way that you know, I come 349 00:22:54,320 --> 00:22:57,520 Speaker 1: up with new ideas too, is asking people the right 350 00:22:57,600 --> 00:23:00,760 Speaker 1: questions and then like I said, listening as well, I'm 351 00:23:00,800 --> 00:23:06,440 Speaker 1: curious about what what you have learned from these collaborations. Clearly, 352 00:23:06,840 --> 00:23:09,200 Speaker 1: you know you're bringing things to the clients all the time. 353 00:23:09,920 --> 00:23:13,960 Speaker 1: Are there examples of you know, skills or insights that 354 00:23:14,000 --> 00:23:21,719 Speaker 1: you've recently paid thanks to these partnerships. Yes, definitely. So. 355 00:23:21,800 --> 00:23:26,119 Speaker 1: I recently was at dream Force, which came back in 356 00:23:26,280 --> 00:23:30,040 Speaker 1: almost full effect after a few years of being on 357 00:23:30,119 --> 00:23:34,000 Speaker 1: pause because of the pandemic. Enforce is the big salesforce 358 00:23:34,880 --> 00:23:40,120 Speaker 1: gathering you got it? Yeah, it used to be north 359 00:23:40,240 --> 00:23:43,840 Speaker 1: of a hundred and fifty thousand people in San Francisco 360 00:23:44,000 --> 00:23:46,560 Speaker 1: for a week. Um. They toned it down a bit, 361 00:23:46,600 --> 00:23:50,000 Speaker 1: only only thirty five thousand. Um, you know a few 362 00:23:50,040 --> 00:23:54,280 Speaker 1: weeks ago. How big the salesforce universe is, right, people 363 00:23:54,280 --> 00:23:58,919 Speaker 1: who are not in kind of enterprise software business applications universe. 364 00:23:59,000 --> 00:24:01,960 Speaker 1: It's like this giant force behind everything we touch. We 365 00:24:02,040 --> 00:24:05,880 Speaker 1: just don't know it, you know exactly. Yes, it is 366 00:24:06,119 --> 00:24:10,000 Speaker 1: actually very very large. So um, it was a great 367 00:24:10,040 --> 00:24:14,600 Speaker 1: opportunity for me. I was selected to speak UM in 368 00:24:14,640 --> 00:24:18,000 Speaker 1: a few sessions so on stage at Dreamforce in front 369 00:24:18,000 --> 00:24:21,000 Speaker 1: of different audiences, which is very cool. And I was 370 00:24:21,080 --> 00:24:24,400 Speaker 1: asked to be a part of one particular session that 371 00:24:24,560 --> 00:24:28,720 Speaker 1: had to do with Salesforce and Slack. UM and so 372 00:24:29,160 --> 00:24:31,920 Speaker 1: a colleague of mine, Jared Kingston, who I would also 373 00:24:31,960 --> 00:24:35,560 Speaker 1: call a definitely a you know, a creative mind and 374 00:24:35,600 --> 00:24:40,760 Speaker 1: a great collaborator. He and I worked with Salesforce and 375 00:24:40,880 --> 00:24:45,960 Speaker 1: Slack to deliver a session around It was called build 376 00:24:46,000 --> 00:24:49,920 Speaker 1: the Way You Want with Slack and the Salesforce platform. 377 00:24:49,960 --> 00:24:53,040 Speaker 1: The whole idea was to show the different ways that 378 00:24:53,160 --> 00:24:55,840 Speaker 1: Slack could be used, whether it's you know, with clicks, 379 00:24:55,880 --> 00:25:01,600 Speaker 1: with code to deliver solutions and so speaking about collaboration 380 00:25:01,640 --> 00:25:05,520 Speaker 1: and me learning new things, this was a great example 381 00:25:05,520 --> 00:25:09,240 Speaker 1: of that because we took different roles on this presentation 382 00:25:09,480 --> 00:25:14,000 Speaker 1: and I learned a lot from my colleague Jared because 383 00:25:14,040 --> 00:25:18,760 Speaker 1: he and UM, a seasoned member of his team, built 384 00:25:18,840 --> 00:25:23,040 Speaker 1: out some actual solutions. So we're very keen on live 385 00:25:23,080 --> 00:25:26,160 Speaker 1: demos in our sessions, so we we do. I've done 386 00:25:26,160 --> 00:25:28,400 Speaker 1: a lot of presentations over the past few years, and 387 00:25:28,880 --> 00:25:34,879 Speaker 1: UM I very much MS supporter of live demonstrations on 388 00:25:34,920 --> 00:25:37,159 Speaker 1: the Salesforce platform. That's one of the great things that 389 00:25:37,200 --> 00:25:39,400 Speaker 1: we can do it that is, instead of just going 390 00:25:39,440 --> 00:25:42,840 Speaker 1: through slides and trying to convince people of the great 391 00:25:42,880 --> 00:25:44,800 Speaker 1: things that can be done. Why don't we show them 392 00:25:44,920 --> 00:25:48,240 Speaker 1: live you actually do the thing. You actually do the 393 00:25:48,240 --> 00:25:51,000 Speaker 1: thing right there on stage that you're talking about exactly, 394 00:25:51,000 --> 00:25:54,800 Speaker 1: and it really resonates. People love to see you doing 395 00:25:54,880 --> 00:25:57,360 Speaker 1: a B and C and then they see the end results. 396 00:25:57,359 --> 00:26:02,800 Speaker 1: So um, he and his colleague built out this solution 397 00:26:03,080 --> 00:26:07,320 Speaker 1: with slack it, you know, showing how you can automatically 398 00:26:07,359 --> 00:26:11,000 Speaker 1: post a Slack, automatically create a spin up, a channel 399 00:26:11,040 --> 00:26:14,639 Speaker 1: for collaboration, all of this. That was part of that 400 00:26:14,680 --> 00:26:18,359 Speaker 1: session and it was great because I learned quite a 401 00:26:18,359 --> 00:26:21,080 Speaker 1: bit through it. So it was, you know, we collaborated together. 402 00:26:21,960 --> 00:26:24,400 Speaker 1: I learned from him. So that was an example that's 403 00:26:24,400 --> 00:26:26,399 Speaker 1: a little different, right, it's not working with a client, 404 00:26:26,680 --> 00:26:30,840 Speaker 1: but it was working with salesforce and my colleague and 405 00:26:30,920 --> 00:26:35,280 Speaker 1: we're we're able to deliver a great session. So, uh, 406 00:26:35,640 --> 00:26:37,920 Speaker 1: slightly more personal question. But when then, I think I'll 407 00:26:37,960 --> 00:26:40,399 Speaker 1: be useful to a lot of listeners, And that is 408 00:26:40,960 --> 00:26:45,439 Speaker 1: you have four kids and obviously a big job, and 409 00:26:45,440 --> 00:26:48,440 Speaker 1: I'm curious how you how you sort of fuel your 410 00:26:48,480 --> 00:26:51,040 Speaker 1: creativity when you know, you get busy with everything. How 411 00:26:51,040 --> 00:26:52,199 Speaker 1: do you how do you keep going? How do you 412 00:26:52,200 --> 00:26:58,320 Speaker 1: stay creative? Yeah? Well, you are absolutely right that life 413 00:26:58,320 --> 00:27:02,600 Speaker 1: gets busy. Um. Yes, I have four children, three of 414 00:27:02,680 --> 00:27:06,680 Speaker 1: them are in sports right now that uh, you know, 415 00:27:06,680 --> 00:27:10,359 Speaker 1: are very active, so that that's another thing. Um. And 416 00:27:10,400 --> 00:27:15,320 Speaker 1: obviously parenting at any age is NonStop. As you have teenagers, 417 00:27:15,400 --> 00:27:19,719 Speaker 1: those needs just deepen into different things. UM. And also 418 00:27:20,359 --> 00:27:22,960 Speaker 1: you know, my Christian faith is is important to me, 419 00:27:23,040 --> 00:27:25,280 Speaker 1: so I'm very involved in my church and i'd lead 420 00:27:25,320 --> 00:27:28,920 Speaker 1: a couple of groups there, so that that's another um activity. 421 00:27:28,920 --> 00:27:31,520 Speaker 1: It takes up some time. I don't have a lot 422 00:27:31,520 --> 00:27:35,159 Speaker 1: of free time, and so I actually get asked a 423 00:27:35,200 --> 00:27:37,600 Speaker 1: lot like how in the world do you get this 424 00:27:37,640 --> 00:27:39,960 Speaker 1: all done? I don't even I can't even get my 425 00:27:40,040 --> 00:27:42,639 Speaker 1: normal stuff done, and you're out there writing books. I 426 00:27:42,680 --> 00:27:44,879 Speaker 1: would say a lot of it has to do with 427 00:27:45,560 --> 00:27:51,119 Speaker 1: balance and efficiency. So I'm sure like you, Jacob, you know, 428 00:27:51,119 --> 00:27:53,760 Speaker 1: I like to use my time really wisely. That means 429 00:27:54,080 --> 00:27:57,399 Speaker 1: trying to use my time as efficiently as possible. That 430 00:27:57,440 --> 00:28:01,440 Speaker 1: doesn't mean never taking a break, right, Sometimes you need 431 00:28:01,440 --> 00:28:04,440 Speaker 1: to take a breath. Maybe I play the piano for 432 00:28:04,480 --> 00:28:06,719 Speaker 1: a few minutes through the ball around with my kids, 433 00:28:06,840 --> 00:28:10,240 Speaker 1: or um. Sometimes I just want to get some wisdom 434 00:28:10,240 --> 00:28:14,080 Speaker 1: from my my wife. Um. But all these things work 435 00:28:14,160 --> 00:28:20,760 Speaker 1: together to really give me a very balanced, satisfied personal 436 00:28:20,800 --> 00:28:24,439 Speaker 1: life where it gives me an energy, um when I 437 00:28:24,480 --> 00:28:28,240 Speaker 1: need it. So I think balance and efficiency, like I 438 00:28:28,280 --> 00:28:31,119 Speaker 1: said in in personal life and in work life are 439 00:28:31,160 --> 00:28:35,800 Speaker 1: really what allows me to continue to be creative, collaborate 440 00:28:35,920 --> 00:28:38,600 Speaker 1: and have energy to do so. I will admit though 441 00:28:38,880 --> 00:28:40,640 Speaker 1: there are some nights where I just you know, I 442 00:28:40,720 --> 00:28:42,640 Speaker 1: just crashed down on my pillow and that's the end 443 00:28:42,640 --> 00:28:46,320 Speaker 1: of the day. But yeah, it is hard, but um, 444 00:28:46,440 --> 00:28:50,280 Speaker 1: I think that work life balance is so critical. It 445 00:28:50,320 --> 00:28:52,440 Speaker 1: feels so good to crash down into the pillow at 446 00:28:52,440 --> 00:28:55,120 Speaker 1: the end of the day. I don't know if it's 447 00:28:55,280 --> 00:28:57,040 Speaker 1: I don't know what what it means, but it's a 448 00:28:57,120 --> 00:28:59,200 Speaker 1: it's a nice moment to just lie down and go 449 00:28:59,280 --> 00:29:03,640 Speaker 1: to sleep. Fine, it is, although now as I get older, 450 00:29:04,160 --> 00:29:08,360 Speaker 1: you know, like many people, sleep doesn't come as naturally 451 00:29:08,360 --> 00:29:10,520 Speaker 1: as it once used to. So, you know, waking up 452 00:29:10,560 --> 00:29:12,920 Speaker 1: at four o'clock in the morning when you don't want 453 00:29:12,920 --> 00:29:15,680 Speaker 1: to is It's not fun, But that's just part of life. 454 00:29:16,080 --> 00:29:20,480 Speaker 1: I'm in that club. I'm in that club. Last thing, 455 00:29:21,560 --> 00:29:25,040 Speaker 1: what are the are the trends in the industry that 456 00:29:25,120 --> 00:29:27,240 Speaker 1: you're excited about? What what do you think is coming 457 00:29:27,320 --> 00:29:31,800 Speaker 1: that's exciting for me. Some of the things that we've 458 00:29:31,840 --> 00:29:34,280 Speaker 1: talked about are are actually what I'm really focused on. 459 00:29:34,440 --> 00:29:38,840 Speaker 1: So the focus on the on the consumer, right, the 460 00:29:38,880 --> 00:29:43,640 Speaker 1: focus on the humans that are using our applications. That's 461 00:29:43,640 --> 00:29:49,000 Speaker 1: going to continue. This emphasis on no and low co 462 00:29:49,280 --> 00:29:53,480 Speaker 1: development again, you know, custom development's not going away, but 463 00:29:54,240 --> 00:29:57,320 Speaker 1: they're just continues to be so much happening there and 464 00:29:57,360 --> 00:30:01,640 Speaker 1: it continues to open up what on coders are able 465 00:30:01,720 --> 00:30:03,800 Speaker 1: to do. And I just I think this is really 466 00:30:03,880 --> 00:30:09,480 Speaker 1: changing business for a lot of people. Explainable AI. So 467 00:30:09,560 --> 00:30:12,360 Speaker 1: that's something that Salesforce is stressing a lot, right, the 468 00:30:12,360 --> 00:30:16,840 Speaker 1: ability to take something as complex as artificial intelligence and 469 00:30:17,000 --> 00:30:21,640 Speaker 1: actually make it accessible UM. And that's an area that 470 00:30:21,720 --> 00:30:25,280 Speaker 1: I need to explore more on the Salesforce platform. I've 471 00:30:25,360 --> 00:30:28,240 Speaker 1: dabbled a bit in that, but there's there's a lot 472 00:30:28,360 --> 00:30:30,920 Speaker 1: to learn. They're so I'm excited about that, and I 473 00:30:30,920 --> 00:30:35,640 Speaker 1: think all those things I just mentioned really all point 474 00:30:35,720 --> 00:30:42,000 Speaker 1: to the democratization of technology, right, just allowing people who 475 00:30:42,040 --> 00:30:46,160 Speaker 1: maybe UM weren't able to leverage it to the fullest extent, 476 00:30:46,600 --> 00:30:49,400 Speaker 1: to leverage that more. And that's that's exciting to me. 477 00:30:49,480 --> 00:30:52,400 Speaker 1: So those are the things I'm excited about. It was 478 00:30:52,440 --> 00:30:53,920 Speaker 1: great to talk with you. Thank you so much for 479 00:30:53,960 --> 00:30:57,520 Speaker 1: your time. Absolutely, thank you so much, Jacob, I appreciate it. 480 00:31:00,840 --> 00:31:05,280 Speaker 1: I share Fiel's excitement for greater democratization of technology and fills. 481 00:31:05,320 --> 00:31:08,600 Speaker 1: Work with Salesforce and IBM consulting is a step in 482 00:31:08,640 --> 00:31:14,200 Speaker 1: the right direction empowering businesses to create better digital experiences. 483 00:31:15,000 --> 00:31:17,400 Speaker 1: When a company has the right tools to modify the 484 00:31:17,480 --> 00:31:21,160 Speaker 1: digital side of its business, it can create new solutions 485 00:31:21,200 --> 00:31:24,920 Speaker 1: on its own, deploy those solutions on its own timeline, 486 00:31:25,280 --> 00:31:29,719 Speaker 1: and build human centric digital experiences that meet its unique needs. 487 00:31:30,400 --> 00:31:33,800 Speaker 1: When it's easier for anyone in business to build a friendlier, 488 00:31:34,040 --> 00:31:39,840 Speaker 1: more customized digital experience, it becomes easier to do business. Period. 489 00:31:41,320 --> 00:31:44,880 Speaker 1: Smart Talks with IBM is produced by Matt Romano, David jaw, 490 00:31:45,240 --> 00:31:50,480 Speaker 1: Royston Deserve and Edith Rousselo with Jacob Goldstein were edited 491 00:31:50,520 --> 00:31:55,200 Speaker 1: by Sophie crane Are. Engineers are Jason Gambrel, Sarah Brugair 492 00:31:55,600 --> 00:32:00,360 Speaker 1: and Ben Holliday. Theme song by Gramascope. Special thanks to 493 00:32:00,400 --> 00:32:04,680 Speaker 1: Carlie mcgliori, Andy Kelly, Kathy Callaghan and the Eight Bar 494 00:32:04,760 --> 00:32:08,760 Speaker 1: and IBM teams, as well as the Pushkin marketing team. 495 00:32:08,880 --> 00:32:11,600 Speaker 1: Smart Talks with IBM is a production of Pushkin Industries 496 00:32:11,800 --> 00:32:15,840 Speaker 1: and i Heart Media. To find more Pushkin podcasts, listen 497 00:32:15,880 --> 00:32:19,640 Speaker 1: on the i Heart Radio app, Apple Podcasts, or wherever 498 00:32:20,120 --> 00:32:23,920 Speaker 1: you listen to podcasts. I'm Malcolm Glabwell. This is a 499 00:32:24,000 --> 00:32:39,480 Speaker 1: paid advertisement from IBM.