1 00:00:00,520 --> 00:00:04,240 Speaker 1: This is Bloomberg Business of Sports. The cold heart truth 2 00:00:04,280 --> 00:00:07,920 Speaker 1: about the Olympic journey is not really been financially incentivized 3 00:00:08,000 --> 00:00:10,480 Speaker 1: in the same way that many of the professional sports are. 4 00:00:10,600 --> 00:00:13,880 Speaker 1: But this is a basketball involved eb A Gliblls are 5 00:00:14,000 --> 00:00:17,080 Speaker 1: licensing arm things for fifty All of those things will 6 00:00:17,160 --> 00:00:19,800 Speaker 1: make up what that looks like money in sports. It's 7 00:00:19,880 --> 00:00:22,279 Speaker 1: one of the reasons why I enjoy the Money Night 8 00:00:22,360 --> 00:00:24,880 Speaker 1: Countdown and talk about some of the more interesting aspects 9 00:00:24,920 --> 00:00:28,160 Speaker 1: of business of sports. When you're talking sports, discipline is 10 00:00:28,240 --> 00:00:31,480 Speaker 1: the bridge from being good to ultimately being great at 11 00:00:31,560 --> 00:00:34,040 Speaker 1: whatever it is that you're trying to be your accomplished 12 00:00:34,080 --> 00:00:37,800 Speaker 1: as your professional. Bloomberg Business of Sports from Bloomberg Radio, 13 00:00:39,040 --> 00:00:41,600 Speaker 1: This is the Bloomberg Business of Sports. Children. We explore 14 00:00:41,640 --> 00:00:43,319 Speaker 1: the big money issues in the world of sports. I'm 15 00:00:43,360 --> 00:00:46,240 Speaker 1: Michael barn I'm Scarlett film coming up today the issue 16 00:00:46,280 --> 00:00:48,640 Speaker 1: of race, university in sports, and we talked with c 17 00:00:48,880 --> 00:00:53,760 Speaker 1: a A which stands for Creative Artist Agency Executive Shaun Goskin. 18 00:00:53,960 --> 00:00:56,840 Speaker 1: He is a veteran of Deaf Jam and Rock Nation 19 00:00:56,920 --> 00:01:00,080 Speaker 1: Sports now heads up the university work at c A A. 20 00:01:00,160 --> 00:01:02,680 Speaker 1: Straight ahead on the Bloomberg Business of Sports show. But 21 00:01:02,800 --> 00:01:05,560 Speaker 1: first let's look at some of the top stories this week, 22 00:01:05,640 --> 00:01:08,640 Speaker 1: beginning with the latest in golf, as the p G 23 00:01:08,800 --> 00:01:12,240 Speaker 1: A Tour tries to find a way to stop top 24 00:01:12,360 --> 00:01:17,000 Speaker 1: talent from leaving for the Saudi back Live Golf. We 25 00:01:17,120 --> 00:01:19,240 Speaker 1: talked a little bit about it in the podcast, but 26 00:01:19,440 --> 00:01:23,840 Speaker 1: it's just expanding and Jay Monahan said, look, okay, we 27 00:01:23,959 --> 00:01:26,240 Speaker 1: got some more money for you. It's it's gonna come 28 00:01:26,319 --> 00:01:28,560 Speaker 1: in and we're going to adjust the schedule and it's 29 00:01:28,600 --> 00:01:30,920 Speaker 1: going to be great. I'm telling you, Scarlett's going to 30 00:01:31,000 --> 00:01:35,040 Speaker 1: be great. Don't leave. Urgency is picking up here and 31 00:01:35,240 --> 00:01:37,520 Speaker 1: this is as what eight of the top fifty players 32 00:01:37,560 --> 00:01:40,080 Speaker 1: have now decamped. I think what's interesting here is that 33 00:01:40,200 --> 00:01:44,160 Speaker 1: j Monahan has now acknowledged that this is an arms 34 00:01:44,280 --> 00:01:49,040 Speaker 1: race and the weapons are money dollar bills, and if 35 00:01:49,120 --> 00:01:51,240 Speaker 1: that's how things are going to play out, there's no 36 00:01:51,320 --> 00:01:55,600 Speaker 1: way the PGA can win. We know what the problems are, Yeah, 37 00:01:55,720 --> 00:01:58,680 Speaker 1: maybe are they sport washing here? Essentially exactly is the 38 00:01:58,720 --> 00:02:02,080 Speaker 1: Saudi Arabia, the government the kingdom sport washing. There are 39 00:02:02,080 --> 00:02:04,200 Speaker 1: a lot of human rights issues taking place, and this 40 00:02:04,360 --> 00:02:06,640 Speaker 1: is something that all the players who have moved over 41 00:02:06,720 --> 00:02:10,080 Speaker 1: to Live have been peppered with all these questions at 42 00:02:10,080 --> 00:02:12,359 Speaker 1: different press events, and you know, they kind of acknowledge 43 00:02:12,360 --> 00:02:16,400 Speaker 1: and then they move on. I think the biggest thing 44 00:02:16,480 --> 00:02:21,040 Speaker 1: that I wonder about is where's the future going with this? 45 00:02:22,360 --> 00:02:26,119 Speaker 1: How does this end? Yeah? How doesn't it? Because if 46 00:02:26,360 --> 00:02:29,639 Speaker 1: you wind up in j Monahan, obviously he made his 47 00:02:30,120 --> 00:02:32,960 Speaker 1: He's put his flag in the ground saying, look, if 48 00:02:33,000 --> 00:02:36,359 Speaker 1: you go over to Live, don't think about coming to 49 00:02:36,480 --> 00:02:38,600 Speaker 1: the p g A and playing anything ever again, You're 50 00:02:38,639 --> 00:02:41,720 Speaker 1: dead to me. Yeah, And I'm I'm wondering if he's 51 00:02:41,760 --> 00:02:44,200 Speaker 1: going to have to re evaluate that in the future, right, 52 00:02:44,360 --> 00:02:47,880 Speaker 1: especially because um, the US Open allows players to come 53 00:02:47,919 --> 00:02:50,920 Speaker 1: back um, and the British Open or the Open also 54 00:02:51,000 --> 00:02:53,560 Speaker 1: does the same, allows players to play for their tournament. 55 00:02:54,280 --> 00:02:57,480 Speaker 1: I feel like the more players that go over to Live, 56 00:02:57,919 --> 00:03:00,960 Speaker 1: the less of a stigma there is because every reporter 57 00:03:01,320 --> 00:03:03,480 Speaker 1: is everyone going to ask them the same question. After 58 00:03:03,480 --> 00:03:06,320 Speaker 1: a while, it just becomes part of the norm. Rory 59 00:03:06,400 --> 00:03:09,040 Speaker 1: McElroy has not gone over but now, which brings up 60 00:03:09,040 --> 00:03:12,840 Speaker 1: another thing the Live Tournament wants to add points to it. 61 00:03:13,360 --> 00:03:16,679 Speaker 1: What I'm worried about is how do you make it 62 00:03:16,960 --> 00:03:21,320 Speaker 1: to where the Live League is not an Exhibition League, 63 00:03:21,800 --> 00:03:25,200 Speaker 1: whereas the p g A, you're playing against some of 64 00:03:25,240 --> 00:03:28,720 Speaker 1: the top players. You know, with enough time UM and 65 00:03:28,840 --> 00:03:32,239 Speaker 1: with enough big name players coming over, they'll find a way. 66 00:03:32,400 --> 00:03:35,960 Speaker 1: This next story you cannot make it up. No, you can't, 67 00:03:36,240 --> 00:03:41,880 Speaker 1: there's no other. Can you explain please? Yes. Ohio State University, 68 00:03:42,400 --> 00:03:47,320 Speaker 1: or rather the Ohio State University, has officially one trademark 69 00:03:47,480 --> 00:03:50,120 Speaker 1: rights to one of the most common words in the 70 00:03:50,320 --> 00:03:55,000 Speaker 1: English language, the the school game permission to use the 71 00:03:55,760 --> 00:04:00,920 Speaker 1: by itself on all apparel available through channels customary to 72 00:04:01,120 --> 00:04:05,280 Speaker 1: the field of sports and collegiate athletes. That's according to 73 00:04:05,360 --> 00:04:10,440 Speaker 1: the US Patent and Trademark Office. The I remember that 74 00:04:10,520 --> 00:04:14,360 Speaker 1: there was an argument about, well, can you say Murphy's 75 00:04:14,440 --> 00:04:19,080 Speaker 1: bed and they try to trademark that, and the ruling was, well, 76 00:04:19,279 --> 00:04:23,440 Speaker 1: it's so common that you can't trademark the word murphy 77 00:04:23,560 --> 00:04:26,440 Speaker 1: because everybody uses it. But you can take the word 78 00:04:26,680 --> 00:04:30,360 Speaker 1: the the probably the most one of the most common 79 00:04:30,440 --> 00:04:34,400 Speaker 1: words ever and you've trademark. Well, apparently trademarks are really 80 00:04:34,440 --> 00:04:37,720 Speaker 1: big business for Ohio State UM. The licensing program at 81 00:04:37,720 --> 00:04:40,919 Speaker 1: the university has made over a hundred thirty million dollars 82 00:04:41,000 --> 00:04:44,400 Speaker 1: in royalty revenue from about one point three billion dollars 83 00:04:44,480 --> 00:04:47,000 Speaker 1: in licensed retail sales. That's according to its website. So 84 00:04:47,480 --> 00:04:49,240 Speaker 1: there's a lot of money at stake here. I get it. 85 00:04:49,279 --> 00:04:51,240 Speaker 1: If you want to have a picture of a buckeye 86 00:04:51,400 --> 00:04:53,440 Speaker 1: or something on there, man, I get that. Well, now 87 00:04:53,480 --> 00:04:55,080 Speaker 1: you can do that and have the on top of it. 88 00:04:55,480 --> 00:04:58,240 Speaker 1: The this next one, this, this is a little more serious. 89 00:04:58,279 --> 00:05:02,120 Speaker 1: We're gonna talk about in cutter with the World Cup 90 00:05:02,200 --> 00:05:05,159 Speaker 1: there and they're trying to let people know that everybody 91 00:05:05,400 --> 00:05:07,800 Speaker 1: is welcome there. We must make sure that there is 92 00:05:07,839 --> 00:05:11,080 Speaker 1: not just the text of the legislation, but it is implemented. 93 00:05:11,120 --> 00:05:14,360 Speaker 1: And for this reason, I'm I put my tent here 94 00:05:14,800 --> 00:05:17,320 Speaker 1: in Doha, and I'm kind of living here and I'm 95 00:05:17,400 --> 00:05:21,040 Speaker 1: going to every day to see the responsible persons in 96 00:05:21,080 --> 00:05:24,560 Speaker 1: the government and and and we enforced as well all 97 00:05:24,640 --> 00:05:27,640 Speaker 1: this legislation to make sure that, of course, if somebody 98 00:05:27,720 --> 00:05:31,200 Speaker 1: violates it, that the rights, the human rights, the workers 99 00:05:31,360 --> 00:05:35,600 Speaker 1: rights are protected. Now that is FIFA President Gianna Infantino, 100 00:05:36,160 --> 00:05:41,400 Speaker 1: and he's talking about when they have the big event 101 00:05:42,200 --> 00:05:45,599 Speaker 1: that some of the topics that people were worried about 102 00:05:45,760 --> 00:05:49,760 Speaker 1: from lgbt Q plus and and other issues, not to 103 00:05:49,839 --> 00:05:53,920 Speaker 1: mention labor abuses exactly. I mean, go on that. Hey, 104 00:05:54,160 --> 00:05:56,240 Speaker 1: you know we're going to try to handle it. So 105 00:05:56,400 --> 00:06:00,880 Speaker 1: we started off talking about sports washing with live golf tournament, 106 00:06:01,240 --> 00:06:04,919 Speaker 1: uh this Cutter. FIFA has been accused of sports watching 107 00:06:04,960 --> 00:06:08,120 Speaker 1: as well with hosting the World Cup or situating the 108 00:06:08,120 --> 00:06:11,160 Speaker 1: World Cup in Cutter. This is definitely something that is 109 00:06:11,760 --> 00:06:14,680 Speaker 1: grabbing a lot of attention. I think an undercurrent of 110 00:06:14,800 --> 00:06:18,000 Speaker 1: this is just what happens to the tournament and what 111 00:06:18,080 --> 00:06:19,960 Speaker 1: happens to the experience of going to the tournament for 112 00:06:20,040 --> 00:06:23,080 Speaker 1: not just the players, but also for spectators. Show you 113 00:06:23,160 --> 00:06:25,560 Speaker 1: how popular it is and people in the US may 114 00:06:25,600 --> 00:06:29,720 Speaker 1: not know how popular soccer is, especially this event. They 115 00:06:29,839 --> 00:06:34,000 Speaker 1: have offered hundreds of tents, even more out in the 116 00:06:34,200 --> 00:06:38,440 Speaker 1: desert for people who can't find accommodations Hotel accommodations, so 117 00:06:38,880 --> 00:06:41,680 Speaker 1: you could sleep in a tent in the desert if 118 00:06:41,720 --> 00:06:44,960 Speaker 1: you really want to come see the World Cup of 119 00:06:45,080 --> 00:06:46,960 Speaker 1: Next on the show, we speak with c A, a 120 00:06:47,200 --> 00:06:52,600 Speaker 1: Creative Artist agency executive, Sean Costner straight ahead on the 121 00:06:52,680 --> 00:06:55,640 Speaker 1: Bloomberg Business of Sports, Michael bar You can follow me 122 00:06:55,680 --> 00:06:57,680 Speaker 1: on Twitter in the Bar Sports. I'm on Twitter at 123 00:06:57,720 --> 00:07:00,640 Speaker 1: Scarlett Folm and don't forget to catch our pod guys Monday's, 124 00:07:00,680 --> 00:07:03,880 Speaker 1: Wednesdays and Thursdays and all your podcast platforms right here 125 00:07:03,920 --> 00:07:09,080 Speaker 1: on Bloomberg Business of Sports from Bloomberg Radio. You're listening 126 00:07:09,240 --> 00:07:14,360 Speaker 1: to Bloomberg Business of Sports from Bloomberg Radio. Welcome to 127 00:07:14,480 --> 00:07:18,080 Speaker 1: the Bloomberg Business of Sports, where we explore some of 128 00:07:18,160 --> 00:07:21,040 Speaker 1: the biggest issues in the world of sports. I'm Michael Barn, 129 00:07:21,200 --> 00:07:24,200 Speaker 1: I'm Scarlett Phil and I'm Damien Susur And guess who 130 00:07:24,240 --> 00:07:26,960 Speaker 1: we have. We all we always have great guests, and 131 00:07:27,080 --> 00:07:31,760 Speaker 1: we've got another great guest, Sean Kostner. He's a sports executive. 132 00:07:32,040 --> 00:07:36,560 Speaker 1: He's with Creative Artist Agency and he always knows his 133 00:07:36,640 --> 00:07:39,520 Speaker 1: stuff because he's gonna lay some big time knowledge on us. 134 00:07:39,720 --> 00:07:41,720 Speaker 1: First of all, Sean, thank you so much for joining 135 00:07:41,800 --> 00:07:44,160 Speaker 1: us on the Bloomberg Business of Sports. Thank you, Michael, 136 00:07:44,200 --> 00:07:46,320 Speaker 1: thank you. I really appreciate you go. Thank you so much. 137 00:07:46,640 --> 00:07:49,360 Speaker 1: Now I want to talk about this because before you 138 00:07:49,520 --> 00:07:53,240 Speaker 1: started and you went to the Creative Artists Agency, you 139 00:07:53,680 --> 00:07:56,920 Speaker 1: were at def Jam and uh, then you went to 140 00:07:57,040 --> 00:07:59,600 Speaker 1: rock Nation and then ultimately to where you are now. 141 00:08:00,000 --> 00:08:03,000 Speaker 1: Tell us about that path and and what it was like. Yeah, 142 00:08:03,040 --> 00:08:06,240 Speaker 1: in two thousand seven, when when jay Z became the 143 00:08:06,320 --> 00:08:09,760 Speaker 1: president of Death Jam, I had become vice president. UH. 144 00:08:10,240 --> 00:08:13,320 Speaker 1: I came under Covildge of l A Read and my 145 00:08:13,400 --> 00:08:15,760 Speaker 1: good friends Steve Bartow who actually really good friend of 146 00:08:15,800 --> 00:08:18,400 Speaker 1: mine stools to this day. UH and I worked closely 147 00:08:18,480 --> 00:08:20,880 Speaker 1: with jay on you know now well they signed a 148 00:08:20,920 --> 00:08:22,960 Speaker 1: lot of artists. I was part of the marketing promotion 149 00:08:23,040 --> 00:08:25,520 Speaker 1: team that has helped break artists like we Are the 150 00:08:25,680 --> 00:08:29,240 Speaker 1: Neo Rick Ross to Young Geez who worked on Malaya's 151 00:08:29,360 --> 00:08:32,640 Speaker 1: I Think Temph album at that time, UM and a 152 00:08:32,720 --> 00:08:35,480 Speaker 1: whole other school of big artists. So I was actually 153 00:08:35,520 --> 00:08:37,839 Speaker 1: part of a team that helped put these brains and 154 00:08:37,920 --> 00:08:40,600 Speaker 1: you have to build them up and make them will 155 00:08:40,640 --> 00:08:43,640 Speaker 1: helped make them to come of the superstars there are today. UH. 156 00:08:43,760 --> 00:08:46,199 Speaker 1: And during that time I had met jay Z and 157 00:08:46,280 --> 00:08:49,319 Speaker 1: got really close with him, and both of us being 158 00:08:49,360 --> 00:08:53,440 Speaker 1: really big sports fans and enthusies of a big sports 159 00:08:53,520 --> 00:08:56,000 Speaker 1: brands and things of that sort. He went off to 160 00:08:56,040 --> 00:08:58,680 Speaker 1: start Rock n and Sports with a very different Juan 161 00:08:58,760 --> 00:09:02,800 Speaker 1: Perez um and when they started it UH in two 162 00:09:02,880 --> 00:09:07,319 Speaker 1: thousand and eight, I left about peopousand fourteen and went 163 00:09:07,400 --> 00:09:10,280 Speaker 1: to work for them and um Cod had up their 164 00:09:10,320 --> 00:09:13,560 Speaker 1: Sports and division at Rock Nation Sports. So it sounds 165 00:09:13,600 --> 00:09:17,240 Speaker 1: like it was a very organic transition into sports. UM 166 00:09:17,440 --> 00:09:20,440 Speaker 1: after your time in the music business. Is there anything 167 00:09:20,520 --> 00:09:24,520 Speaker 1: that that doesn't transition easily? What was the thing that 168 00:09:24,600 --> 00:09:27,640 Speaker 1: surprised you the most in making that move from music 169 00:09:27,720 --> 00:09:32,920 Speaker 1: to sports that you perhaps did well? The thing that 170 00:09:33,160 --> 00:09:36,680 Speaker 1: that I saw about the transition, Well, because I've worked 171 00:09:36,720 --> 00:09:38,839 Speaker 1: in music, we always had a lot of relationships with 172 00:09:38,880 --> 00:09:40,559 Speaker 1: a lot of big athlete to New York, you know, 173 00:09:41,000 --> 00:09:45,160 Speaker 1: you know Carmelo, Anthony d Way, Lebron. We always have 174 00:09:45,240 --> 00:09:49,120 Speaker 1: really close relationships with those guys, just the Who's PC, Sabastia, 175 00:09:49,640 --> 00:09:52,600 Speaker 1: a lot of the big Yankees UM at that time. 176 00:09:52,679 --> 00:09:55,320 Speaker 1: So the transition wasn't really that hard because we were 177 00:09:55,360 --> 00:09:57,840 Speaker 1: always in that same world together. You know how they 178 00:09:57,880 --> 00:10:00,880 Speaker 1: always say rappers want to be athlete and athletes want 179 00:10:00,880 --> 00:10:03,679 Speaker 1: to be rappers, Like that was like that was a 180 00:10:03,760 --> 00:10:06,720 Speaker 1: real thing because we actually spent evenings with these guys 181 00:10:06,800 --> 00:10:09,640 Speaker 1: all the time. I think the hardest part was I 182 00:10:09,760 --> 00:10:12,040 Speaker 1: grew up in music in the music business, so a 183 00:10:12,120 --> 00:10:14,440 Speaker 1: lot of people we did business with we had all 184 00:10:14,520 --> 00:10:16,800 Speaker 1: grown up together. When I made the transition to sports 185 00:10:17,160 --> 00:10:20,800 Speaker 1: at like sort of startled over again in building those relationships. Sean, 186 00:10:21,000 --> 00:10:23,080 Speaker 1: Let's let's take it back a bit. I mean, before 187 00:10:23,200 --> 00:10:25,120 Speaker 1: you even made it to Deaf Jam you're at a 188 00:10:25,200 --> 00:10:27,280 Speaker 1: risk the records. But even before that, you started out 189 00:10:27,320 --> 00:10:29,679 Speaker 1: working as an intern back at Chee Street, throwing boxes 190 00:10:29,720 --> 00:10:32,160 Speaker 1: of records into cars, man hitting the road work in 191 00:10:32,200 --> 00:10:35,000 Speaker 1: the club circuit. I mean, you know, schmoozing DJs like 192 00:10:35,080 --> 00:10:39,559 Speaker 1: funk Master Flax. I mean you you basically invented the 193 00:10:39,679 --> 00:10:42,920 Speaker 1: concept of guerilla marketing, you know, street marketing. Tell me 194 00:10:43,200 --> 00:10:46,320 Speaker 1: you know how has that prepared you for your current 195 00:10:46,440 --> 00:10:51,679 Speaker 1: role basically as the ambassador of Kwan and c a Um. 196 00:10:52,160 --> 00:10:54,480 Speaker 1: It's so a man. You brought by so many crazy memories. 197 00:10:54,559 --> 00:10:57,440 Speaker 1: I was the cigar ball last night with some friends 198 00:10:57,520 --> 00:11:00,640 Speaker 1: who are actually it was one guy went high school with, 199 00:11:01,120 --> 00:11:04,079 Speaker 1: one guy I worked and the music industry with and 200 00:11:04,160 --> 00:11:06,719 Speaker 1: really looked up to another DJ guy who I used 201 00:11:06,720 --> 00:11:09,640 Speaker 1: to promote the music too, and then a big club promoter. 202 00:11:09,880 --> 00:11:12,000 Speaker 1: It was ironic. I had just ran into the last night, 203 00:11:12,480 --> 00:11:14,400 Speaker 1: and it's so crazy that we're talking about because I 204 00:11:14,480 --> 00:11:16,599 Speaker 1: loved it, man. I think the best thing that it 205 00:11:16,679 --> 00:11:19,520 Speaker 1: taught me when I did my internship at g Street 206 00:11:19,840 --> 00:11:21,719 Speaker 1: and you know, getting on the road, I told the 207 00:11:21,720 --> 00:11:24,520 Speaker 1: guy who was head of this jockey promotions at that time, 208 00:11:24,640 --> 00:11:26,280 Speaker 1: just let me drive the van. Man, all I want 209 00:11:26,320 --> 00:11:28,079 Speaker 1: to do is drive the vand up and down the 210 00:11:28,160 --> 00:11:29,880 Speaker 1: East Coast. I'm gonna bother you. I won't be a 211 00:11:29,920 --> 00:11:32,439 Speaker 1: pain in the butt. And it just gave you the 212 00:11:32,480 --> 00:11:34,920 Speaker 1: opportunity to meet all the DJs up and down the 213 00:11:35,000 --> 00:11:37,679 Speaker 1: East Coast. I got to put the face with the names. 214 00:11:37,800 --> 00:11:40,120 Speaker 1: I got to give them these big records. Uh. And 215 00:11:40,200 --> 00:11:43,280 Speaker 1: it really helped with building my relationships with these people, 216 00:11:43,320 --> 00:11:45,680 Speaker 1: like it was a trust. They were like, damn, nobody 217 00:11:45,720 --> 00:11:48,319 Speaker 1: really comes from New York and drives down comes and 218 00:11:48,400 --> 00:11:51,640 Speaker 1: spends time with us in South Carolina or in Virginia 219 00:11:51,679 --> 00:11:54,360 Speaker 1: and all these really small markets. But I did, And 220 00:11:54,600 --> 00:11:58,120 Speaker 1: I think that's really helped build show me that relationships 221 00:11:58,320 --> 00:12:00,640 Speaker 1: are the biggest things when it comes to doing well. 222 00:12:00,800 --> 00:12:03,920 Speaker 1: What happened now when when you change and then you 223 00:12:04,000 --> 00:12:07,079 Speaker 1: went into the sports, and then all of a sudden 224 00:12:07,280 --> 00:12:10,400 Speaker 1: you realized, you know what, this is a great move, 225 00:12:10,960 --> 00:12:13,800 Speaker 1: but this part of it is a pain in the button. 226 00:12:13,960 --> 00:12:16,600 Speaker 1: What is it? Think the hardest part when I made 227 00:12:16,640 --> 00:12:19,640 Speaker 1: the transition in the sports was the time factor. Like 228 00:12:19,760 --> 00:12:21,880 Speaker 1: you know, when you have to go and meet parents 229 00:12:22,080 --> 00:12:24,280 Speaker 1: of kids who you potentially want to have to do 230 00:12:24,480 --> 00:12:26,880 Speaker 1: business with, it takes a lot of time away from 231 00:12:26,920 --> 00:12:29,800 Speaker 1: your family. Sometimes you have to spend up with the 232 00:12:29,960 --> 00:12:33,160 Speaker 1: six months with these families. It's funny because you get 233 00:12:33,200 --> 00:12:35,800 Speaker 1: to meet doing different people. But I think that that's 234 00:12:35,840 --> 00:12:39,760 Speaker 1: the hardest part. That that part of it is really 235 00:12:39,800 --> 00:12:42,560 Speaker 1: being away from your family and having to convince someone 236 00:12:43,080 --> 00:12:44,719 Speaker 1: that you want to be able to take their son 237 00:12:44,800 --> 00:12:47,679 Speaker 1: to the next level. I think that's really hard. A 238 00:12:47,760 --> 00:12:50,719 Speaker 1: lot of people think it's easy and it's not. You know, 239 00:12:51,040 --> 00:12:53,440 Speaker 1: you want to tell a mom who's been around her 240 00:12:53,480 --> 00:12:56,800 Speaker 1: son for seventeen eighteen years, sees him every day, like 241 00:12:57,520 --> 00:12:59,800 Speaker 1: I want to take this guy and make him a superstar, 242 00:12:59,880 --> 00:13:01,600 Speaker 1: but you won't see him for the next two three years. 243 00:13:02,000 --> 00:13:04,280 Speaker 1: You know, it's hard. It's hard to trust people like that. 244 00:13:04,920 --> 00:13:06,959 Speaker 1: And I think that that that's a great thing about 245 00:13:07,440 --> 00:13:09,959 Speaker 1: you know, the companies I work for, you know, like 246 00:13:10,120 --> 00:13:12,599 Speaker 1: c A. C A does a wonderful job to me 247 00:13:13,040 --> 00:13:15,360 Speaker 1: because if you notice all the clients, a lot of 248 00:13:15,440 --> 00:13:18,400 Speaker 1: clients they had their brand buildings. They've done a wonderful 249 00:13:18,480 --> 00:13:21,280 Speaker 1: job of not only just building the brands of our clients, 250 00:13:21,360 --> 00:13:24,839 Speaker 1: but we will also build a great relationship. Talk a 251 00:13:24,880 --> 00:13:28,440 Speaker 1: little bit about the diversity in the agency business. I mean, 252 00:13:28,840 --> 00:13:31,360 Speaker 1: I'm going to date myself, but I think of Jerry 253 00:13:31,400 --> 00:13:34,559 Speaker 1: McGuire and I don't recall seeing any people of color 254 00:13:35,080 --> 00:13:37,960 Speaker 1: uh as sports agents, and a lot of the athletes 255 00:13:38,000 --> 00:13:41,400 Speaker 1: obviously are African American. When you said that you transitioned 256 00:13:41,400 --> 00:13:44,400 Speaker 1: into the sports business, you had to adapt to a 257 00:13:44,480 --> 00:13:47,079 Speaker 1: whole new network of people and kind of get to 258 00:13:47,160 --> 00:13:49,360 Speaker 1: know them as opposed to the folks in the music 259 00:13:49,400 --> 00:13:51,439 Speaker 1: industry who you had grown up with and really new 260 00:13:51,520 --> 00:13:54,680 Speaker 1: intimately when you first start out right, like say my internship, 261 00:13:54,880 --> 00:13:57,280 Speaker 1: maybe the guy that I went to go or when 262 00:13:57,280 --> 00:13:59,880 Speaker 1: I first set about promoting records, the guy that I 263 00:14:00,080 --> 00:14:03,000 Speaker 1: once you go give the record to the DJ five 264 00:14:03,080 --> 00:14:05,319 Speaker 1: years from now or from them, he might have become 265 00:14:05,360 --> 00:14:08,280 Speaker 1: the music director saying as the program director, right, I 266 00:14:08,360 --> 00:14:11,640 Speaker 1: didn't have that twenty years of friendship and relationship, so 267 00:14:11,679 --> 00:14:15,439 Speaker 1: I had to use what my characteristic and what my 268 00:14:15,559 --> 00:14:19,760 Speaker 1: talents were to expedite those relationships. Uh. And I think 269 00:14:20,120 --> 00:14:23,200 Speaker 1: without that c A, I think they've done an amazing job. 270 00:14:23,440 --> 00:14:26,000 Speaker 1: When it comes to diversity, you can see the difference 271 00:14:26,040 --> 00:14:27,640 Speaker 1: of people who have been hired in the past few 272 00:14:27,720 --> 00:14:31,520 Speaker 1: years of c A, even from young executives to board members. 273 00:14:31,680 --> 00:14:35,480 Speaker 1: They made an initial amazing transition to make sure people 274 00:14:35,520 --> 00:14:39,800 Speaker 1: felt comfortable. Sean Costner, sports executive with Creative Artists Agency, 275 00:14:39,920 --> 00:14:42,640 Speaker 1: laying some knowledge on us and what it's like in 276 00:14:42,840 --> 00:14:46,040 Speaker 1: the sports world now as an agent. So when you 277 00:14:46,120 --> 00:14:49,320 Speaker 1: have a new client, what is that process like? I mean, 278 00:14:49,360 --> 00:14:51,520 Speaker 1: I don't I know you you can't you know, talk 279 00:14:51,560 --> 00:14:54,160 Speaker 1: about business at the dinner table about all your clients, 280 00:14:54,280 --> 00:14:58,760 Speaker 1: But what is the new process like? UM? I think 281 00:14:58,800 --> 00:15:03,320 Speaker 1: the first process for me personally when we talked about 282 00:15:03,360 --> 00:15:05,000 Speaker 1: do clients is you want to figure out, you know, 283 00:15:05,240 --> 00:15:07,360 Speaker 1: what they want to do? What what what are they goals? 284 00:15:07,960 --> 00:15:10,160 Speaker 1: What what shaw term and long term goals they want 285 00:15:10,200 --> 00:15:13,400 Speaker 1: to achieve? UM. A lot of times for me, I 286 00:15:13,520 --> 00:15:17,240 Speaker 1: try to figure out what's most important to them post career. 287 00:15:17,360 --> 00:15:19,760 Speaker 1: Sometimes I think it's important UM. So that way you 288 00:15:19,840 --> 00:15:22,680 Speaker 1: can sort of create a a path on on how 289 00:15:22,760 --> 00:15:27,240 Speaker 1: to achieve that. UM. One of the new clients that 290 00:15:27,440 --> 00:15:30,440 Speaker 1: we tied and Charlotte was talking about it prior was 291 00:15:30,880 --> 00:15:33,720 Speaker 1: diversity and things that are going on now. It's the 292 00:15:34,560 --> 00:15:36,600 Speaker 1: how is it in sports, even though she's not really 293 00:15:36,640 --> 00:15:39,600 Speaker 1: a sports figure. But one about Newer's clients is miss 294 00:15:39,640 --> 00:15:44,560 Speaker 1: overlie Um, who was the pro runner and leader of Juneteenth, 295 00:15:45,400 --> 00:15:48,320 Speaker 1: which I think is an amazing thing for our company, 296 00:15:48,440 --> 00:15:51,000 Speaker 1: right if they see A was able to sign and 297 00:15:51,120 --> 00:15:55,640 Speaker 1: hopefully and we were able to help her. Um our 298 00:15:55,760 --> 00:16:00,240 Speaker 1: ce a foundation group and a very good friend of mine, 299 00:16:00,280 --> 00:16:04,200 Speaker 1: tyro Bland, who works with the US government, sort of 300 00:16:04,280 --> 00:16:06,800 Speaker 1: help try to push some of the stuff in front 301 00:16:06,840 --> 00:16:09,280 Speaker 1: of some of these people. And we we sort of 302 00:16:09,360 --> 00:16:12,480 Speaker 1: did a very very small part, but became a part 303 00:16:12,520 --> 00:16:15,880 Speaker 1: of history by helping miss Obely achieve a goal of 304 00:16:16,000 --> 00:16:18,680 Speaker 1: June Teeth becoming the national holiday, you know. And I 305 00:16:18,760 --> 00:16:21,960 Speaker 1: think a lot of people UM should see that these 306 00:16:22,000 --> 00:16:24,400 Speaker 1: small things that we do and see A does for 307 00:16:24,560 --> 00:16:28,520 Speaker 1: the company and for the world. That's amazing. Yeah, those 308 00:16:28,520 --> 00:16:30,920 Speaker 1: are things that people don't hear about UM that are 309 00:16:31,080 --> 00:16:34,720 Speaker 1: kind of moving and progressing in the background. I'm curious 310 00:16:35,000 --> 00:16:39,120 Speaker 1: as an agent who's helping athletes, UH and and musicians 311 00:16:39,200 --> 00:16:41,640 Speaker 1: kind of plot out, especially for athletes, their post career 312 00:16:41,760 --> 00:16:44,720 Speaker 1: lives and think of ways that they can monetize their brand. 313 00:16:45,120 --> 00:16:47,960 Speaker 1: How much does geography matter? How much does where they 314 00:16:48,560 --> 00:16:51,200 Speaker 1: live in, what team they play for make a difference 315 00:16:51,720 --> 00:16:54,400 Speaker 1: in building out their brand. I asked this because I 316 00:16:54,520 --> 00:16:59,000 Speaker 1: remember hearing basketball players who pointedly sought out to play 317 00:16:59,080 --> 00:17:01,880 Speaker 1: for Golden State be because it was in your Silicon 318 00:17:02,040 --> 00:17:04,360 Speaker 1: Valley and they wanted to be exposed to all those founders. 319 00:17:04,400 --> 00:17:07,800 Speaker 1: They wanted to have access to the vcs who would 320 00:17:07,840 --> 00:17:12,480 Speaker 1: visit the locker room after games. I think geography plays 321 00:17:12,680 --> 00:17:15,680 Speaker 1: h an integral part of it, but not so much 322 00:17:16,320 --> 00:17:21,000 Speaker 1: nowadays with the Internet and social media. Anybody can sort 323 00:17:21,040 --> 00:17:22,680 Speaker 1: of build a bread as long as you can create 324 00:17:22,720 --> 00:17:25,640 Speaker 1: a fan, a fan break, a fan base, and once 325 00:17:25,680 --> 00:17:28,320 Speaker 1: you create a fan base, build upon the fan base, 326 00:17:29,000 --> 00:17:31,920 Speaker 1: then you know the world is at your fingertips. Yes, 327 00:17:32,000 --> 00:17:34,719 Speaker 1: it is it easy to have dinner with a CEO 328 00:17:34,720 --> 00:17:37,440 Speaker 1: of a hedge fund company or a tech company that's 329 00:17:37,480 --> 00:17:40,639 Speaker 1: closer to the city that you play for. Yeah, is 330 00:17:40,720 --> 00:17:43,560 Speaker 1: it easier Your chances of running into that guy sitting 331 00:17:43,640 --> 00:17:47,120 Speaker 1: court side of the basketball game while you're playing is easier. Yes. 332 00:17:47,520 --> 00:17:50,359 Speaker 1: But I also also believe that that's also based on 333 00:17:50,440 --> 00:17:54,080 Speaker 1: the individual. I think it depends on how bad the 334 00:17:54,200 --> 00:17:58,199 Speaker 1: actual client wants that that is based on what business 335 00:17:58,240 --> 00:18:01,640 Speaker 1: sense and what team the client has around it. That's 336 00:18:01,760 --> 00:18:06,080 Speaker 1: very important. Dwayne Wade has an amazing team played in 337 00:18:06,160 --> 00:18:09,800 Speaker 1: Miami now he owns a piece of Utah Jazz, very 338 00:18:09,840 --> 00:18:12,119 Speaker 1: close friend of mine. But his business sense and the 339 00:18:12,200 --> 00:18:16,200 Speaker 1: team that Lisa c A and Lloyd and even Reno 340 00:18:16,320 --> 00:18:19,720 Speaker 1: being an extreme part of that's important when you have 341 00:18:19,760 --> 00:18:21,800 Speaker 1: a team that believes in you and you showed leadership. 342 00:18:22,119 --> 00:18:24,880 Speaker 1: So I think that's all based on individuals also having 343 00:18:24,920 --> 00:18:29,240 Speaker 1: a right team hack. I've heard you, you know, compare 344 00:18:29,320 --> 00:18:32,359 Speaker 1: athletes to musicians and basically call them the same thing. 345 00:18:32,480 --> 00:18:34,600 Speaker 1: It's fealing like with the same type of client, you know, 346 00:18:34,760 --> 00:18:36,720 Speaker 1: but af your time that Rock Nation and now it's 347 00:18:36,720 --> 00:18:39,280 Speaker 1: Cia G still feel the same way. And further that, 348 00:18:39,480 --> 00:18:42,080 Speaker 1: I mean you mentioned Dwayne Wade, who is the most 349 00:18:42,320 --> 00:18:46,040 Speaker 1: sort of business savvy athletes last musician that you've ever 350 00:18:46,119 --> 00:18:52,880 Speaker 1: worked with. Wow, that's um I'd have to say. I'd 351 00:18:52,960 --> 00:18:55,160 Speaker 1: have to say if you put them in that term 352 00:18:55,600 --> 00:19:01,840 Speaker 1: athletes slash musicians slash business, be right. It has to be. 353 00:19:02,080 --> 00:19:04,840 Speaker 1: It has to be the Wade. It's not because listen, 354 00:19:04,920 --> 00:19:06,720 Speaker 1: he put a rap song out with Rick Walls. You 355 00:19:06,760 --> 00:19:16,520 Speaker 1: guys remember that, Yeah, yeah, China, Yes, he had all 356 00:19:16,560 --> 00:19:19,680 Speaker 1: those elements around that. So hands down and have to 357 00:19:19,760 --> 00:19:23,159 Speaker 1: say that Dwyane Wade should win like a trisector. He 358 00:19:23,160 --> 00:19:25,680 Speaker 1: should sort of we should create an E guy for 359 00:19:25,880 --> 00:19:29,040 Speaker 1: that type of musician. It should be an E guy 360 00:19:29,080 --> 00:19:36,320 Speaker 1: because the musicians slash athletes, entrepreneur, businessman. It would it 361 00:19:36,359 --> 00:19:38,680 Speaker 1: would hands down, have to be there. It was something 362 00:19:38,720 --> 00:19:42,280 Speaker 1: to piggyback on something that Scarlett said when the athlete 363 00:19:42,440 --> 00:19:45,959 Speaker 1: finishes their career, and I bring it up because, uh, 364 00:19:46,200 --> 00:19:49,840 Speaker 1: rob Ronkowski, the great tight end. Uh, he is winding 365 00:19:49,960 --> 00:19:53,720 Speaker 1: up his career and well you say that he's I 366 00:19:53,880 --> 00:19:58,920 Speaker 1: think he's dude. Is played from Tom Brady and that 367 00:19:59,000 --> 00:20:04,000 Speaker 1: could change. I'm going to that he's done, man. What 368 00:20:04,840 --> 00:20:07,720 Speaker 1: But but the thing that that I think about is 369 00:20:07,800 --> 00:20:10,800 Speaker 1: that he said he made about seventy million dollars in 370 00:20:11,040 --> 00:20:14,720 Speaker 1: his salary from the league alone in the NFL, and 371 00:20:14,920 --> 00:20:20,359 Speaker 1: he lived off the endorsements and sponsorship money and just 372 00:20:20,560 --> 00:20:23,440 Speaker 1: packed away the seventy million dollars. And I just wanted 373 00:20:23,480 --> 00:20:27,840 Speaker 1: to comment because I think that's extremely smart. A lot 374 00:20:27,880 --> 00:20:30,080 Speaker 1: of guys do that. The smart guys do that. You listen. 375 00:20:30,960 --> 00:20:33,720 Speaker 1: First thing anybody should do when you get a big check, 376 00:20:34,160 --> 00:20:35,920 Speaker 1: go to the bank, put your money in the bank, 377 00:20:36,240 --> 00:20:38,080 Speaker 1: get a checkbook, and pay your bills. For the first 378 00:20:38,119 --> 00:20:40,040 Speaker 1: couple of years, you gotta let them pay your bills 379 00:20:40,080 --> 00:20:42,520 Speaker 1: on time. Get your credit right. These are small things 380 00:20:42,560 --> 00:20:48,000 Speaker 1: that some people, unfortunately don't even have that opportunity to learn. Right. 381 00:20:48,359 --> 00:20:51,040 Speaker 1: So when you do have good, smart people and a 382 00:20:51,160 --> 00:20:54,280 Speaker 1: good team around you, it's important. Whoever was around him 383 00:20:54,280 --> 00:20:58,080 Speaker 1: from a financial standpoint gave him some great advice because 384 00:20:58,320 --> 00:21:00,680 Speaker 1: all he did was spend the extras that he made 385 00:21:00,680 --> 00:21:03,920 Speaker 1: it what we call side hustle money, and use that 386 00:21:04,080 --> 00:21:06,920 Speaker 1: to live and survive because earnings he kept the stage 387 00:21:07,040 --> 00:21:10,879 Speaker 1: or invested or whatever. That's smart and we there's some 388 00:21:11,040 --> 00:21:13,119 Speaker 1: things that you know, I'm working on them to be 389 00:21:13,240 --> 00:21:15,920 Speaker 1: able to teach a lot more younger African American kids 390 00:21:16,400 --> 00:21:19,400 Speaker 1: in in in these rough neighborhoods to try to cheach 391 00:21:19,480 --> 00:21:23,400 Speaker 1: to plan for something is easy. Is going to put 392 00:21:23,720 --> 00:21:25,920 Speaker 1: your check in the bank, getting a checkbook and paying 393 00:21:25,960 --> 00:21:29,280 Speaker 1: your bill or paying online. Now I'm suying my age now, 394 00:21:32,280 --> 00:21:34,320 Speaker 1: but but you know, those those are some of the 395 00:21:34,440 --> 00:21:37,720 Speaker 1: things that outside of athlete musicians like something that we 396 00:21:37,880 --> 00:21:41,000 Speaker 1: need to do as people, people of color, people of 397 00:21:41,520 --> 00:21:44,879 Speaker 1: different ethnicities. However, whoever you are and we need to 398 00:21:44,920 --> 00:21:46,840 Speaker 1: go back, especially community that I grew up and I 399 00:21:46,920 --> 00:21:49,080 Speaker 1: was going to raising. That's important to me, like we 400 00:21:49,200 --> 00:21:50,760 Speaker 1: need to do that. I sit on the board for 401 00:21:50,800 --> 00:21:53,600 Speaker 1: the Bronx Children to set him. We're building a museum, 402 00:21:53,640 --> 00:21:55,439 Speaker 1: were raising a bunch of money. A play of one 403 00:21:55,480 --> 00:21:58,879 Speaker 1: of our invest Sunny hosting with the Autori think we 404 00:21:58,920 --> 00:22:00,919 Speaker 1: want to thank her should be in there. But one 405 00:22:00,960 --> 00:22:03,360 Speaker 1: of the things that's important to us in this museum 406 00:22:03,880 --> 00:22:05,720 Speaker 1: is to have a little section with kids can learn 407 00:22:05,840 --> 00:22:09,600 Speaker 1: about transactional feed what money, what money? Even thinks of 408 00:22:09,680 --> 00:22:17,240 Speaker 1: that sort financial literacy? Absolutely, Key keeps Yes. I have 409 00:22:17,320 --> 00:22:18,920 Speaker 1: another question for you. It's a little bit out of 410 00:22:19,000 --> 00:22:22,399 Speaker 1: left field. Um, how would you advise someone like Colin 411 00:22:22,480 --> 00:22:27,720 Speaker 1: Kaepernick then to move forward and to uh monetize maybe 412 00:22:27,800 --> 00:22:30,680 Speaker 1: monetizes not even the right word, but to move forward 413 00:22:30,680 --> 00:22:33,320 Speaker 1: to continue to build his brand at a time when 414 00:22:33,400 --> 00:22:38,080 Speaker 1: he's having trouble getting a legitimate role on an NFL team. Um, 415 00:22:38,240 --> 00:22:40,639 Speaker 1: we know that earlier this year he was looking to 416 00:22:40,760 --> 00:22:42,800 Speaker 1: accept a backup role just to be able to play 417 00:22:43,000 --> 00:22:46,040 Speaker 1: and that was not forthcoming. If you were his agent, 418 00:22:46,280 --> 00:22:48,720 Speaker 1: how would you advise him? Um? I would just tell 419 00:22:48,800 --> 00:22:50,760 Speaker 1: him the list of follow us heart and his gut 420 00:22:51,040 --> 00:22:53,000 Speaker 1: and if he wants it, he has to just keep 421 00:22:53,080 --> 00:22:57,440 Speaker 1: going for he's gonna break down battery. Everything in life 422 00:22:57,600 --> 00:23:01,720 Speaker 1: has right a little loophole. Old let's trying to block 423 00:23:01,800 --> 00:23:04,119 Speaker 1: you from getting places where goals you want to achieve 424 00:23:04,200 --> 00:23:07,080 Speaker 1: the things to that. But me personally, I would talk 425 00:23:07,160 --> 00:23:09,879 Speaker 1: to Colin Meat personally, I wouldn't say about how I 426 00:23:09,880 --> 00:23:12,800 Speaker 1: will company anything with handle that me persons. I would 427 00:23:12,840 --> 00:23:15,119 Speaker 1: just tell the follow with hard and down stop if 428 00:23:15,160 --> 00:23:17,119 Speaker 1: he really wants to do it, we just got to 429 00:23:17,200 --> 00:23:19,639 Speaker 1: keep knocking down and going to embarrassing. We're talking with 430 00:23:19,760 --> 00:23:24,200 Speaker 1: Sean Costner, sports executive at Creative Artist Agency. I'll tell 431 00:23:24,240 --> 00:23:26,480 Speaker 1: you some of the best stuff is when we're off 432 00:23:26,520 --> 00:23:28,640 Speaker 1: to Mike, we have to do a Christmas show one 433 00:23:28,720 --> 00:23:31,639 Speaker 1: day and play the clip, do the outtakes of the 434 00:23:31,720 --> 00:23:35,360 Speaker 1: show that we would get. We would get any guy 435 00:23:35,480 --> 00:23:39,280 Speaker 1: for that, well he got might spell something different, but 436 00:23:39,400 --> 00:23:44,960 Speaker 1: that's that's the same thing. Uh, Damien Man is like, 437 00:23:45,440 --> 00:23:48,680 Speaker 1: you know this guy lays a lot of knowledge on 438 00:23:48,760 --> 00:23:51,800 Speaker 1: this man. Well, look I mean for me, I mean 439 00:23:51,880 --> 00:23:54,520 Speaker 1: Michael and Pack. You know we know how passionate you 440 00:23:54,600 --> 00:23:56,639 Speaker 1: are about your philanthropic work. But you know, what I 441 00:23:56,680 --> 00:23:59,399 Speaker 1: want to know is about today's athlete. I mean, do 442 00:23:59,520 --> 00:24:02,639 Speaker 1: you find them to be more or less inclined to 443 00:24:02,720 --> 00:24:05,680 Speaker 1: share their time and their wealth quite frankly philanthropically. I mean, 444 00:24:06,040 --> 00:24:08,359 Speaker 1: do you you know is it really just from marketing 445 00:24:08,440 --> 00:24:11,440 Speaker 1: or brand purposes or is today's athlete really committed to 446 00:24:11,560 --> 00:24:14,199 Speaker 1: giving back to their community? I mean, what's your thoughts there? Um? 447 00:24:14,400 --> 00:24:19,240 Speaker 1: And I absolutely believe that today's aste is committed to 448 00:24:19,320 --> 00:24:21,600 Speaker 1: give them back. A lot of times when we have 449 00:24:21,720 --> 00:24:24,399 Speaker 1: meetings with guys who things to that or a lot 450 00:24:24,480 --> 00:24:27,240 Speaker 1: of times it comes up. A lot of athletes, a 451 00:24:27,320 --> 00:24:29,600 Speaker 1: lot of athletes parents are always wanted to get back, 452 00:24:29,680 --> 00:24:33,119 Speaker 1: especially within the community, especially when they grew up, especially 453 00:24:33,160 --> 00:24:35,720 Speaker 1: in their hometown. A lot of them don't even want 454 00:24:35,720 --> 00:24:37,600 Speaker 1: to put it out of the platform that they're doing it, 455 00:24:37,720 --> 00:24:40,679 Speaker 1: but yeah, there are a lot of athletes who definitely 456 00:24:40,720 --> 00:24:42,840 Speaker 1: give that a lot of people don't even know about, 457 00:24:42,880 --> 00:24:46,080 Speaker 1: especially in the meeting. Let me ask also about when 458 00:24:46,240 --> 00:24:52,600 Speaker 1: you are trying to, let's say, educate your clients on 459 00:24:52,880 --> 00:24:55,480 Speaker 1: things that they may not know. And I'm talking about 460 00:24:55,520 --> 00:24:59,520 Speaker 1: the younger people. I'm talking about the college was the 461 00:24:59,560 --> 00:25:04,520 Speaker 1: previous college athlete now stepping into the pros, just learning 462 00:25:04,560 --> 00:25:08,240 Speaker 1: about what this business is all about. What knowledge do 463 00:25:08,320 --> 00:25:10,320 Speaker 1: you lay it are We talked about money management, but 464 00:25:10,359 --> 00:25:13,239 Speaker 1: what other knowledgeable things do you lay on or her 465 00:25:15,880 --> 00:25:18,000 Speaker 1: I think some of those things that a lot of 466 00:25:19,800 --> 00:25:25,040 Speaker 1: anybody who is into sort of like guiding kids and 467 00:25:25,119 --> 00:25:28,119 Speaker 1: things of that. So it's about being safe, being safe 468 00:25:28,200 --> 00:25:31,080 Speaker 1: with you surround these people around you, who you have 469 00:25:31,160 --> 00:25:34,600 Speaker 1: in your home, you know, not necessarily trusting people all 470 00:25:34,640 --> 00:25:38,359 Speaker 1: the time, taking your time to know who has your 471 00:25:38,400 --> 00:25:41,600 Speaker 1: best interests at heart, you know, making sure your family 472 00:25:41,720 --> 00:25:45,040 Speaker 1: is good, making the right decisions, be carefuled around the 473 00:25:45,280 --> 00:25:47,840 Speaker 1: women and things of that sort, and just make sure 474 00:25:47,880 --> 00:25:52,240 Speaker 1: that you keep eye open. I think that not only 475 00:25:52,320 --> 00:25:54,600 Speaker 1: for our lines, but I'm just saying in general, I 476 00:25:54,680 --> 00:25:57,400 Speaker 1: think that that's something that's important for these young kids 477 00:25:57,440 --> 00:26:01,080 Speaker 1: to know. Nowadays. It's unfortunate, but so much information is 478 00:26:01,119 --> 00:26:06,040 Speaker 1: available to people, you know today in ways that it 479 00:26:06,080 --> 00:26:08,479 Speaker 1: would never have been available. You know, you google somebody's name, 480 00:26:08,520 --> 00:26:11,359 Speaker 1: find out where they live, where the kids lives, and 481 00:26:11,400 --> 00:26:13,760 Speaker 1: things do that. So, so I think it's very important 482 00:26:13,840 --> 00:26:16,200 Speaker 1: just about from a security standpoint, just making sure that 483 00:26:16,280 --> 00:26:21,080 Speaker 1: people take kids. So how do you think that will change? 484 00:26:21,119 --> 00:26:24,560 Speaker 1: How do you see that changing with the economy slowing down, 485 00:26:24,920 --> 00:26:28,680 Speaker 1: with UM, the markets tumbling, entering a bare market, with 486 00:26:28,760 --> 00:26:32,080 Speaker 1: people talking about a possible recession coming, how does that 487 00:26:32,240 --> 00:26:36,520 Speaker 1: change your trajectory of how these young athletes move forward 488 00:26:36,600 --> 00:26:41,480 Speaker 1: and plan ahead? Listen, No, what like what the old 489 00:26:41,520 --> 00:26:45,040 Speaker 1: grandmothers used to say, touch that money up for rainy day. 490 00:26:45,320 --> 00:26:48,280 Speaker 1: You know, it's what you gotta do. Cut your spending, 491 00:26:48,440 --> 00:26:52,800 Speaker 1: cut your expenses, put some money away. The world has changed. 492 00:26:52,800 --> 00:26:54,720 Speaker 1: It's me. You're not the only person going through what 493 00:26:54,800 --> 00:26:57,560 Speaker 1: the world is going through it. Um, you know, my 494 00:26:57,760 --> 00:27:00,239 Speaker 1: personal advice to people lives is just you know, that's 495 00:27:00,280 --> 00:27:03,240 Speaker 1: what I say. Cut back your expenses, see what's going on, 496 00:27:03,440 --> 00:27:06,840 Speaker 1: be smart, make sure you have the right team around you, 497 00:27:06,920 --> 00:27:09,320 Speaker 1: and things of that. So that's always my best device. 498 00:27:09,680 --> 00:27:12,760 Speaker 1: But do do brands then stop knocking on athletes stores? 499 00:27:12,880 --> 00:27:15,720 Speaker 1: Or is there less outreach than there was before? Um? 500 00:27:16,800 --> 00:27:20,639 Speaker 1: What does the proposition from the brands look like? Well, no, 501 00:27:21,240 --> 00:27:24,240 Speaker 1: brands always want a lot themselves with superstars. That's never 502 00:27:24,359 --> 00:27:28,040 Speaker 1: going to stop, you know, because they need to dig 503 00:27:28,119 --> 00:27:32,320 Speaker 1: into who their director consumers, who their followers are, who 504 00:27:32,560 --> 00:27:37,199 Speaker 1: their fan base is. UM And I think brands, brands 505 00:27:37,240 --> 00:27:40,399 Speaker 1: have done an amazing job. I think even during the 506 00:27:40,480 --> 00:27:44,399 Speaker 1: pandemic learning more about individuals. I think they were really open. 507 00:27:44,920 --> 00:27:49,159 Speaker 1: Now you saw you were in people's homes during during 508 00:27:49,480 --> 00:27:53,040 Speaker 1: UH when you had to you know, zoom and things 509 00:27:53,119 --> 00:27:55,159 Speaker 1: to that. So right if the kids running behind you 510 00:27:55,240 --> 00:28:00,919 Speaker 1: with pamthers on, you see people's spouses and scantily dressed 511 00:28:00,920 --> 00:28:02,960 Speaker 1: and things of that, so you you really got to 512 00:28:03,040 --> 00:28:06,200 Speaker 1: know who people were during the pandemic. And I think 513 00:28:06,240 --> 00:28:09,479 Speaker 1: brand did a better job of figuring out who they 514 00:28:09,560 --> 00:28:12,159 Speaker 1: really want to be in business with UH during the 515 00:28:12,240 --> 00:28:14,840 Speaker 1: past years. I think our company has done a great 516 00:28:14,880 --> 00:28:18,600 Speaker 1: job of putting um Our clients in front of those brands, 517 00:28:19,359 --> 00:28:21,200 Speaker 1: and I've learned the Talking Group. I think it's done 518 00:28:21,200 --> 00:28:24,399 Speaker 1: an amazing job intertwining our clients with a lot of 519 00:28:25,040 --> 00:28:29,840 Speaker 1: great business opportunities UM And to me, I saw it. 520 00:28:30,520 --> 00:28:33,280 Speaker 1: I saw a flourish you know pack. We we talked about, 521 00:28:33,400 --> 00:28:35,680 Speaker 1: you know, the changing world of sports, but really, I 522 00:28:35,720 --> 00:28:37,960 Speaker 1: mean the changing world of college sports is what most 523 00:28:38,040 --> 00:28:40,920 Speaker 1: interests need, specifically with me and image likeness, I mean, 524 00:28:41,360 --> 00:28:43,640 Speaker 1: you know, we were laughing the other day with Victor Cruz, like, 525 00:28:43,640 --> 00:28:46,520 Speaker 1: imagine what a you man's Victor Cruz rookie card autographed 526 00:28:46,560 --> 00:28:49,080 Speaker 1: would go for you know, on auction, right. But you know, 527 00:28:49,360 --> 00:28:52,240 Speaker 1: my question is how is c A adapting to you 528 00:28:52,320 --> 00:28:55,560 Speaker 1: know that that changing dynamic. You know that college athletes 529 00:28:55,640 --> 00:28:59,200 Speaker 1: now have a brand that they can market and profit from. Um. 530 00:28:59,440 --> 00:29:01,480 Speaker 1: I think you know, and talking with Lloyd, who I 531 00:29:01,600 --> 00:29:03,720 Speaker 1: worked closely with, who who does a lot of n 532 00:29:03,800 --> 00:29:06,960 Speaker 1: I L deals, And from the information I had gotten 533 00:29:07,000 --> 00:29:09,680 Speaker 1: from him and and knowledge I got from him, I 534 00:29:09,760 --> 00:29:12,920 Speaker 1: think c A we were doing an amazing job. Um. 535 00:29:13,640 --> 00:29:16,920 Speaker 1: I think it's something that we adapted to and learned quickly. UM. 536 00:29:17,600 --> 00:29:21,480 Speaker 1: I think there's several agents in baseball, basketball, football who 537 00:29:21,520 --> 00:29:25,200 Speaker 1: are doing amazing jobs for those each and individual plays. 538 00:29:25,200 --> 00:29:28,200 Speaker 1: Because I think it's different, um, for for different sports. 539 00:29:29,160 --> 00:29:31,680 Speaker 1: When when I say that, I think, you know, basketball, 540 00:29:31,840 --> 00:29:35,280 Speaker 1: college basketball players their names and brands are bigger than 541 00:29:35,440 --> 00:29:39,520 Speaker 1: possibly some college football and college baseball, college baseball probably 542 00:29:39,560 --> 00:29:43,080 Speaker 1: being the least. But I think you know Amber Stobastia, 543 00:29:43,200 --> 00:29:45,200 Speaker 1: who who's an agent, would have she's been doing an 544 00:29:45,240 --> 00:29:49,760 Speaker 1: outstanding job with her younger clients. Um. When it comes 545 00:29:49,800 --> 00:29:52,440 Speaker 1: to baseball, we've discussed that all the time, the n 546 00:29:52,520 --> 00:29:55,400 Speaker 1: I L deal she's she's been doing Lloyd has been 547 00:29:55,440 --> 00:29:59,000 Speaker 1: doing some amazing ones for us in basketball. He's been 548 00:29:59,000 --> 00:30:01,960 Speaker 1: amazing with that and doing some unprecedented deal So Sean, 549 00:30:02,000 --> 00:30:04,600 Speaker 1: we're talking about we're talking about the great Lad Fresher 550 00:30:04,720 --> 00:30:08,240 Speaker 1: here right. Just to be clear, we call them money 551 00:30:08,280 --> 00:30:19,160 Speaker 1: Lloyd money that you didn't know that, that's my bad. Yes, 552 00:30:19,240 --> 00:30:22,000 Speaker 1: we're talking about Money Lloyd and great Boyd and and 553 00:30:22,160 --> 00:30:24,240 Speaker 1: and that knowledge I did get from, you know, just 554 00:30:24,320 --> 00:30:27,920 Speaker 1: having conversations with my colleagues and them explain it to 555 00:30:28,000 --> 00:30:30,320 Speaker 1: me because even me being in the sports bro I 556 00:30:30,440 --> 00:30:33,640 Speaker 1: have to learn more about it every day. So thanks 557 00:30:33,680 --> 00:30:36,960 Speaker 1: to them for doing an amazing job. Now see, I'm 558 00:30:37,000 --> 00:30:40,720 Speaker 1: going to find a way to tie my lasagna disaster 559 00:30:41,280 --> 00:30:45,160 Speaker 1: into a sports question. This is gonna go full circle. 560 00:30:45,800 --> 00:30:48,920 Speaker 1: I got to explain it right quick. I tried to 561 00:30:49,080 --> 00:30:53,680 Speaker 1: make lasagna for my wife and the family, and I 562 00:30:53,800 --> 00:30:56,440 Speaker 1: thought I was doing a great job, but I unfortunately 563 00:30:56,520 --> 00:31:00,120 Speaker 1: also left the broiler on. So when I put you know, 564 00:31:00,160 --> 00:31:02,840 Speaker 1: when it came out, the whole blasted thing is burnt 565 00:31:02,880 --> 00:31:06,880 Speaker 1: doll smithereens and my wife looks at it and she says, 566 00:31:07,200 --> 00:31:09,520 Speaker 1: the dog doesn't even want to eat that. So then 567 00:31:09,560 --> 00:31:12,880 Speaker 1: I go on Twitter and I'll say something like, oh yeah, 568 00:31:13,120 --> 00:31:16,080 Speaker 1: and the horse you rode in on, so now I 569 00:31:16,240 --> 00:31:20,000 Speaker 1: regret this tweet. My question to you is, I'm swear 570 00:31:20,040 --> 00:31:24,040 Speaker 1: that is going full circle. What do you tell the 571 00:31:24,640 --> 00:31:28,360 Speaker 1: your clients, any of the sports athletes, any celebrity for 572 00:31:28,520 --> 00:31:32,640 Speaker 1: that matter, about sometimes there is a danger and you 573 00:31:32,720 --> 00:31:40,560 Speaker 1: can make a mistake on Twitter. Sometimes sometimes Uh, I 574 00:31:40,640 --> 00:31:46,600 Speaker 1: blew his money. I blew, I blew the man's what 575 00:31:46,720 --> 00:31:49,160 Speaker 1: I really want to say might have to be during 576 00:31:49,200 --> 00:32:00,560 Speaker 1: that Christmas Uh he got out takes you know, listen 577 00:32:00,640 --> 00:32:04,720 Speaker 1: sometimes sometimes sometimes just people they can go offline. Man, 578 00:32:05,120 --> 00:32:09,800 Speaker 1: sometimes listen. If you take three days before you want 579 00:32:09,800 --> 00:32:12,040 Speaker 1: to react to something, if you want to go crazy, 580 00:32:12,480 --> 00:32:16,959 Speaker 1: take seventy two hours, but down, go hug kissing, love one, 581 00:32:17,040 --> 00:32:20,320 Speaker 1: go walking dog, go busy your favorite on I don't know, 582 00:32:20,400 --> 00:32:23,480 Speaker 1: do something, and then seventy two hours later, get back 583 00:32:23,520 --> 00:32:25,480 Speaker 1: to what you want to say. I think in this 584 00:32:25,600 --> 00:32:29,080 Speaker 1: you reacting on good for anyone. Know, it doesn't matter 585 00:32:29,160 --> 00:32:31,720 Speaker 1: who you are. Say say I told you it was 586 00:32:31,760 --> 00:32:34,960 Speaker 1: coming full circle. The Shaun Costy, he lays knowledge on it. 587 00:32:35,200 --> 00:32:37,680 Speaker 1: He laid knowledge on me. By the way, how how 588 00:32:37,720 --> 00:32:39,400 Speaker 1: to work it, by the way is that you go 589 00:32:39,680 --> 00:32:42,320 Speaker 1: to the frozen food section, and then you go by 590 00:32:43,080 --> 00:32:46,400 Speaker 1: lasagna and then don't micro wave, and then you put 591 00:32:46,480 --> 00:32:49,920 Speaker 1: it in the oven, don't put the broiler on, and 592 00:32:50,040 --> 00:32:52,400 Speaker 1: then you serve it up and it's like, hey, baby, 593 00:32:52,720 --> 00:32:55,520 Speaker 1: this is for you. And then she's gonna say, oh 594 00:32:55,680 --> 00:32:58,520 Speaker 1: and the horse you rode in on. And that's if 595 00:32:58,680 --> 00:33:05,520 Speaker 1: that's how you're doing sports executive creative artist agency, you 596 00:33:05,680 --> 00:33:07,760 Speaker 1: are the man. Thank you so much. I hope you 597 00:33:07,840 --> 00:33:09,720 Speaker 1: had a lot of fun right here on the Bloomberg businesses. 598 00:33:10,280 --> 00:33:13,720 Speaker 1: I did. I did. Thank you, Michael. I really appreciate 599 00:33:13,800 --> 00:33:16,400 Speaker 1: you guys. Thank you so much. Sean again gave me 600 00:33:16,520 --> 00:33:19,200 Speaker 1: the education. I think what came through to me was 601 00:33:19,320 --> 00:33:22,120 Speaker 1: how this is a relationship business, just as music was 602 00:33:22,160 --> 00:33:26,240 Speaker 1: a relationship business, and he um invested in in the 603 00:33:26,320 --> 00:33:29,760 Speaker 1: folks who started off on the front lines and then 604 00:33:29,840 --> 00:33:33,320 Speaker 1: kind of gradually work their way up to bigger titles, 605 00:33:33,360 --> 00:33:36,719 Speaker 1: more responsibilities. I was able to leverage that he had 606 00:33:36,760 --> 00:33:38,520 Speaker 1: to kind of start over and do that when he 607 00:33:38,680 --> 00:33:41,800 Speaker 1: entered the sports business. But Um, that takes time, and 608 00:33:41,880 --> 00:33:46,120 Speaker 1: it takes uh, it takes personality, it takes persistence, and 609 00:33:46,480 --> 00:33:48,200 Speaker 1: this is a man who knows the value of of 610 00:33:48,280 --> 00:33:52,400 Speaker 1: building those relationships and broadening and deepening that network, you know. 611 00:33:52,600 --> 00:33:55,840 Speaker 1: I mean there's one regret. I have you talked about relationships? Uh? 612 00:33:56,000 --> 00:33:58,320 Speaker 1: We never asked him about jay Z. I mean think 613 00:33:58,320 --> 00:34:01,360 Speaker 1: about this. You know, my man Sean was at Death 614 00:34:01,440 --> 00:34:03,440 Speaker 1: Jam and then jay Z came in to be president 615 00:34:03,480 --> 00:34:05,480 Speaker 1: of def Jam. He was like, really the first artist 616 00:34:05,560 --> 00:34:08,160 Speaker 1: to ever become the president of a record label and 617 00:34:08,920 --> 00:34:11,000 Speaker 1: clearly to have a great relationship because it was jay 618 00:34:11,040 --> 00:34:12,600 Speaker 1: Z brought him over the Rock Nation and the rest 619 00:34:12,680 --> 00:34:15,480 Speaker 1: is history. Always that yes, right, he knows jay Z 620 00:34:15,760 --> 00:34:19,719 Speaker 1: just like oh, hey Sapping and Jake that yeah. Yeah, 621 00:34:19,920 --> 00:34:26,279 Speaker 1: which personally I'm more impressed by kid. Feels better to 622 00:34:26,360 --> 00:34:28,000 Speaker 1: be than the one than number five. I'll wear a 623 00:34:28,080 --> 00:34:29,719 Speaker 1: number because of Mike. We have a chance to go 624 00:34:29,840 --> 00:34:31,640 Speaker 1: for three in a row. Good numbers are a good time. 625 00:34:31,680 --> 00:34:33,680 Speaker 1: When I first started wearing the number, how we just 626 00:34:33,760 --> 00:34:37,080 Speaker 1: have the and proud Bloomberg business of sports. The number 627 00:34:37,160 --> 00:34:42,640 Speaker 1: of the week. Hey, guys, guess what it's time for? Yes, 628 00:34:42,719 --> 00:34:46,319 Speaker 1: you know, there's just silence on my end, and jails 629 00:34:46,360 --> 00:34:48,359 Speaker 1: bad for me, So there's silence on his end. It's 630 00:34:48,440 --> 00:34:52,240 Speaker 1: time on the number of the week. Huddle around the set, children, 631 00:34:52,360 --> 00:34:54,719 Speaker 1: because we're going to play our game of the week. 632 00:34:54,960 --> 00:34:57,080 Speaker 1: This one is going to be an easy question for 633 00:34:57,360 --> 00:35:00,680 Speaker 1: that's what you said last time. Okay, Okay. The British Open, 634 00:35:01,160 --> 00:35:04,320 Speaker 1: or as they call it, the Golf Pros the Open, 635 00:35:05,120 --> 00:35:08,640 Speaker 1: is coming up fairly soon. What I want to know 636 00:35:08,920 --> 00:35:12,600 Speaker 1: is what was the first year of the British Open. 637 00:35:12,960 --> 00:35:14,680 Speaker 1: Oh my god, I mean it's got to be in 638 00:35:14,719 --> 00:35:18,160 Speaker 1: the eighteen hundreds, right, um, I'll take a stab. I'll 639 00:35:19,560 --> 00:35:26,279 Speaker 1: say eighteen seventy Scarlett. Eighteen sixty was the first year 640 00:35:26,640 --> 00:35:30,520 Speaker 1: for the British Open, the Open Championship. What amazes me 641 00:35:31,239 --> 00:35:33,759 Speaker 1: is that the field only had eight players in it. 642 00:35:35,880 --> 00:35:38,040 Speaker 1: But hey, it was eighteen sixty. What are you gonna expect. 643 00:35:38,160 --> 00:35:39,879 Speaker 1: Did they call it the British Open at the time? 644 00:35:40,040 --> 00:35:42,000 Speaker 1: Why they call it? I think it's just still the Open. 645 00:35:42,280 --> 00:35:44,759 Speaker 1: I think it's called it the Open. So I mean, guys, 646 00:35:44,840 --> 00:35:48,919 Speaker 1: eighteen sixty, that's Abraham Lincoln. Guys. You know they're playing 647 00:35:49,000 --> 00:35:54,799 Speaker 1: in top hats, and yeah, it was great, man, It's 648 00:35:54,960 --> 00:35:59,680 Speaker 1: I you know, the wooden clubs and my mom, God, 649 00:35:59,800 --> 00:36:02,120 Speaker 1: risk your soul, she had a wooden set of golf 650 00:36:02,200 --> 00:36:06,359 Speaker 1: clubs and I had to be about nine and I said, 651 00:36:06,520 --> 00:36:09,880 Speaker 1: this is cool. So I took her five iron and 652 00:36:09,960 --> 00:36:12,279 Speaker 1: I went out in the backyard and I was gonna 653 00:36:12,600 --> 00:36:15,560 Speaker 1: try to do some pitching with the five iron. But 654 00:36:16,080 --> 00:36:19,880 Speaker 1: it's a wooden shaft, folks, so if you club the 655 00:36:19,960 --> 00:36:24,800 Speaker 1: dirt though, it's going to break, which it did. And 656 00:36:24,920 --> 00:36:26,920 Speaker 1: then my mom broke something else. It was not a 657 00:36:26,960 --> 00:36:30,120 Speaker 1: happy day in the house. That's that's where that goes 658 00:36:30,280 --> 00:36:32,640 Speaker 1: on the egot later on. But we're gonna talk about 659 00:36:32,680 --> 00:36:39,960 Speaker 1: what she broke anyway. Your spirit, Yeah, yeah, that's uh. 660 00:36:40,360 --> 00:36:43,560 Speaker 1: This has been the Bloomberg Business of Sports. Uh. And 661 00:36:44,000 --> 00:36:48,280 Speaker 1: you can catch me on Twitter at Big Bar Spools 662 00:36:48,520 --> 00:36:50,800 Speaker 1: and you can congratulate me for winning a Number of 663 00:36:50,840 --> 00:36:53,320 Speaker 1: the Week for the first time in I don't know 664 00:36:53,440 --> 00:36:56,400 Speaker 1: how long at Scarlett Food on Twitter, and you can 665 00:36:56,480 --> 00:36:59,560 Speaker 1: follow me at the Sas Hour. And by the way, 666 00:36:59,719 --> 00:37:02,680 Speaker 1: you can download this show wherever you get the podcasts 667 00:37:02,680 --> 00:37:06,960 Speaker 1: our Podcaster every Monday, Wednesday and Thursday right here on 668 00:37:07,080 --> 00:37:09,839 Speaker 1: The Bloomberg Business of Sports on Bloomberg Radio.