WEBVTT - Study Hall: How to Write & Self-Publish a Book with Ash Cash

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<v Speaker 5>Let's do it.

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<v Speaker 6>My graduates from my school being forced bad drop b drop, Mike,

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<v Speaker 6>drop bag, drop drop.

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<v Speaker 4>You're an entrepreneur. You do a lot of different things,

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<v Speaker 4>but one of the things that you do is you're

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<v Speaker 4>an author. Yes, and you wrote seven books? Seven books?

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<v Speaker 4>All right, so can we talk about that. We haven't

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<v Speaker 4>covered the book industry yet. So what is the process

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<v Speaker 4>of writing a book? Like as far as from the

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<v Speaker 4>do you like, yeah, can you just walk me through that?

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<v Speaker 4>Do you have a ghostwriter?

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<v Speaker 3>Do you? Yeah?

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<v Speaker 4>You actually sit there?

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<v Speaker 5>Yeah, I'm gonna tell you. So.

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<v Speaker 7>When I wrote my first book ten years ago, it

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<v Speaker 7>took me about eight maybe eight nine months to put

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<v Speaker 7>the book out because I literally I had a BlackBerry

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<v Speaker 7>at the time. I literally would like sit in my

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<v Speaker 7>car and like write the book of my BlackBerry. Now

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<v Speaker 7>fast forward, I got done by the book in two months,

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<v Speaker 7>maybe less than that, because technology is the great equalizer

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<v Speaker 7>for everything. And so for me, the way that you

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<v Speaker 7>write a book is, and this is what I would

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<v Speaker 7>suggest to anybody, is to start with the end in mind.

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<v Speaker 7>So before you even write a first chapter or anything,

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<v Speaker 7>understand what is it that you want people to get

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<v Speaker 7>out of this book. And now I need you to say,

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<v Speaker 7>this is the end, this is what I want people

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<v Speaker 7>to get.

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<v Speaker 5>And then now work your way backwards.

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<v Speaker 7>Right, So if I want people to get the financial

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<v Speaker 7>lessons that jay Z taught in four forty four, that's

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<v Speaker 7>the main thing. So when people who are finished, they're

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<v Speaker 7>going to understand how to build generational wealth.

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<v Speaker 5>And so how do I do that? So now go

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<v Speaker 5>backwards and I outline.

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<v Speaker 7>I say, all right, so I'm going to go from

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<v Speaker 7>from self sufficiency to cooperative economics to generational wealth, right,

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<v Speaker 7>and I'm going to break down each of those into chapters.

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<v Speaker 7>Now that I've broken down into chapters, I'm going to

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<v Speaker 7>go to each chapter and I'm going to bullet point

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<v Speaker 7>everything and say these are the main things I want

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<v Speaker 7>to talk about in each different chapter and literally dictate

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<v Speaker 7>the rest.

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<v Speaker 3>Now you didn't did you go to formal school for that?

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<v Speaker 8>You study literature and this is just all all self

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<v Speaker 8>to it.

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<v Speaker 7>So here's what I realized, and this is a great

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<v Speaker 7>message as to you don't necessarily have to listen to

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<v Speaker 7>people because they've done it, or because they have a

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<v Speaker 7>master's or whatever the case may be.

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<v Speaker 5>Do what works for your audience, right.

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<v Speaker 7>And what I realized was when I wrote my first

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<v Speaker 7>book and then I started you know that one did

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<v Speaker 7>pretty well, and then I wrote my second book, which

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<v Speaker 7>is What the Fight Go Twelve Steps of Repairing Your Credit.

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<v Speaker 7>I realized that people liked that book because I wrote

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<v Speaker 7>the way I talked, and my audience didn't care about syntax,

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<v Speaker 7>they didn't care about you know, you know, and I

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<v Speaker 7>don't want to say proper because at the end of

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<v Speaker 7>the day, my goal was to get the message out

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<v Speaker 7>to the people that I needed to get the message.

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<v Speaker 7>And so what I decided to do is like, you

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<v Speaker 7>know what if people are resonated with my writing because

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<v Speaker 7>they like it, you know, I write the way I talk,

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<v Speaker 7>then that's why I started to dictate books. After I

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<v Speaker 7>dictate the book, I then I do some to an

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<v Speaker 7>editor of it, right, because I'm you know, what dictate?

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<v Speaker 4>What does that? What does that mean?

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<v Speaker 7>So like literally I pulled my IF phone out. I

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<v Speaker 7>gotta yeah, I got an MV eighty eight and I

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<v Speaker 7>literally so now I got this outline, right, I have

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<v Speaker 7>this outline. I know each of the chapters or chapter one,

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<v Speaker 7>you know, uh you know, don't spend money on a

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<v Speaker 7>V twelve engine. And so now right, and so now

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<v Speaker 7>I'm literally speaking into my phone as if I was

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<v Speaker 7>teaching it. Right, And so as a public speaker, you know,

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<v Speaker 7>if you tell me right now I need you to

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<v Speaker 7>talk about a topic, I could get on my feet

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<v Speaker 7>and talk about the topic. And so literally I would

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<v Speaker 7>just talk into the microphone and dictate what, you know,

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<v Speaker 7>what I want people to learn from that chapter.

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<v Speaker 5>The great thing about technology is because you have you know,

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<v Speaker 5>you have.

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<v Speaker 7>Uh not as you have services like fiver Right, you

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<v Speaker 7>go to fiver and get somebody to translate, right, to

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<v Speaker 7>transcribe what you just said into the written form. And

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<v Speaker 7>so now you go to fiverr they transcribe it for you.

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<v Speaker 7>Now you have a whole ten pages that you just

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<v Speaker 7>dictated in twenty minutes, literally in twenty minutes because the

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<v Speaker 7>cost for maybe one hundred dollars, maybe two hundred dollars.

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<v Speaker 5>You know what I'm saying.

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<v Speaker 7>It depends on how you know, how much time right,

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<v Speaker 7>and so you know, you get them to to you know,

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<v Speaker 7>to to transcribe it for you and then that that way,

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<v Speaker 7>Now you have this book written all raw form of

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<v Speaker 7>how you talk. You go through it first though, right,

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<v Speaker 7>you go through it, you make sure it reads right.

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<v Speaker 7>You you know, you may have to do some research,

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<v Speaker 7>like so for me, I had to research certain stories. Right,

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<v Speaker 7>So if I'm talking about you know, owning your rights

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<v Speaker 7>and prints, I had to learn. I had to I

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<v Speaker 7>had to talk about Prince's story and you know he

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<v Speaker 7>didn't have a will, and you know what he wanted

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<v Speaker 7>to do with his things, and I needed to add

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<v Speaker 7>those things. So those pieces you add later, like the

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<v Speaker 7>research and all that stuff you add later. But the

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<v Speaker 7>main topic your knowledge, what you want people to learn.

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<v Speaker 5>You dictate that. You go through the book, and literally

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<v Speaker 5>I think you can.

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<v Speaker 3>You can.

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<v Speaker 5>You can write and publish a book for three months tops.

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<v Speaker 8>And that's been the process from the first second book

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<v Speaker 8>on or No. So I started this process. So I'm

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<v Speaker 8>at I'm at seven books, book four to seven. I've

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<v Speaker 8>dictated so all right, so that's how you actually write

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<v Speaker 8>the book. Now the next step of actually publishing a

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<v Speaker 8>book getting it out there?

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<v Speaker 4>What's that? Yeah?

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<v Speaker 5>So publishing the.

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<v Speaker 7>Book is literally going through Amazon, right, and so you

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<v Speaker 7>know Amazon used to have a company called create Space,

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<v Speaker 7>but they all kind of merged it now into their

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<v Speaker 7>their kindle Kindle.

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<v Speaker 3>So if you go to.

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<v Speaker 7>Amazon dot KDP dot com, so it's like Candle Direct

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<v Speaker 7>Publishing is the name of the company. Literally, Uh, you

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<v Speaker 7>would go, So I use five her again, right, so

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<v Speaker 7>I get a book cover done?

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<v Speaker 4>So can you playing with five? I just heard that

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<v Speaker 4>company book? Can you explain?

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<v Speaker 3>Oh?

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<v Speaker 7>Yeah, So Fiver is a marketplace for any service that

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<v Speaker 7>you need. Graphic designers, uh, anything you need, you need freelance, yeah,

0:08:57.280 --> 0:09:01.600
<v Speaker 7>freelance people, right, and so the great thing about Fiver

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<v Speaker 7>is that Fiver has freelancers from all over the world.

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<v Speaker 7>And so in someone in Indonesia who is a graphic

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<v Speaker 7>designer is not going to charge you one thousand dollars

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<v Speaker 7>for a book cover. They're literally going to charge you

0:09:15.640 --> 0:09:19.040
<v Speaker 7>ten to fifteen dollars or twenty dollars or thirty dollars.

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<v Speaker 5>Something that we look at all this is nothing but

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<v Speaker 5>for them.

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<v Speaker 7>You know, they're cost of living is so low, so

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<v Speaker 7>that's a lot of money for them, right, And so

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<v Speaker 7>I use fiver to create you know, I use a

0:09:29.760 --> 0:09:34.160
<v Speaker 7>graphic designer on Fiver. I literally never paid more than

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<v Speaker 7>fifty dollars for a book cover after I use fiver

0:09:37.320 --> 0:09:39.480
<v Speaker 7>and my book cover is. If you go to Amazon

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<v Speaker 7>right now, you look at all of my book covers,

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<v Speaker 7>they all look professional. They're all done, you know, with

0:09:44.320 --> 0:09:47.800
<v Speaker 7>top quality. But I'm paying fifty dollars for that. You

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<v Speaker 7>also can go to fiver right. So once you are

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<v Speaker 7>you finished writing a book, you get somebody to edit

0:09:53.320 --> 0:09:56.040
<v Speaker 7>the book for you. There's a layout design, right, so

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<v Speaker 7>when you look at the book, the book has to

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<v Speaker 7>be laid out somewhow.

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<v Speaker 5>I use five for that as well. I go to fiver. Wait,

0:10:02.200 --> 0:10:03.480
<v Speaker 5>hold on me, stop giving them plug.

0:10:07.440 --> 0:10:09.120
<v Speaker 4>Cut the check five cut.

0:10:09.840 --> 0:10:12.880
<v Speaker 7>So you can go to any but but but you know,

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<v Speaker 7>like you could, you could literally, you know, get somebody

0:10:16.720 --> 0:10:19.840
<v Speaker 7>to design the inside of the book for you as well.

0:10:20.480 --> 0:10:22.520
<v Speaker 7>And that's how you get the professional look, right. And

0:10:22.679 --> 0:10:26.319
<v Speaker 7>so once you have your cover, your cover file, you

0:10:26.440 --> 0:10:29.920
<v Speaker 7>have your your inside file. You then upload that to

0:10:30.640 --> 0:10:34.120
<v Speaker 7>Kindle Direct Publishing and there's a couple of things that

0:10:34.280 --> 0:10:37.600
<v Speaker 7>that that happens with that right number One, Once you uploaded,

0:10:37.760 --> 0:10:39.760
<v Speaker 7>you write, you know, you you put your title in,

0:10:39.960 --> 0:10:42.679
<v Speaker 7>you put the subtitle, you put your name, your bio,

0:10:42.840 --> 0:10:45.000
<v Speaker 7>you put all that stuff in, and that's how it's

0:10:45.040 --> 0:10:48.240
<v Speaker 7>going to be populated into Amazon dot com and ready

0:10:48.320 --> 0:10:48.720
<v Speaker 7>for sale.

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<v Speaker 4>make money from your podcast with no minimum listenership. It's

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<v Speaker 4>everything you need to make a podcast in one simple,

0:11:28.440 --> 0:11:32.080
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0:11:32.520 --> 0:11:36.480
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0:11:38.640 --> 0:11:39.079
<v Speaker 5>Let's do it.

0:11:43.160 --> 0:11:46.839
<v Speaker 7>The only sort of caveat to that is that Kindle

0:11:46.920 --> 0:11:49.480
<v Speaker 7>Direct Publishing will give you an ISBN number, right, and

0:11:49.520 --> 0:11:52.559
<v Speaker 7>so your ISBN number is your is the book where

0:11:52.600 --> 0:11:55.600
<v Speaker 7>people search the book as your barcode. And so if

0:11:55.679 --> 0:12:00.319
<v Speaker 7>you go through Amazon to get an ISBN number, when

0:12:00.400 --> 0:12:04.000
<v Speaker 7>you go to Amazon, is going to show Amazon is

0:12:04.000 --> 0:12:07.360
<v Speaker 7>going to say you independently published this book, right, Or

0:12:07.800 --> 0:12:12.000
<v Speaker 7>you can buy your own ISBN number, which is if

0:12:12.040 --> 0:12:15.240
<v Speaker 7>you go to Balkers. So Balkers is the company that

0:12:15.440 --> 0:12:18.640
<v Speaker 7>offers ISBN numbers and that's what identifies your book. If

0:12:18.679 --> 0:12:21.400
<v Speaker 7>you go to buy Bokers, and I think the website

0:12:21.480 --> 0:12:24.480
<v Speaker 7>is my identifiers dot com, you can actually buy your

0:12:24.559 --> 0:12:25.840
<v Speaker 7>own ISBN number.

0:12:26.120 --> 0:12:27.360
<v Speaker 5>Why is that important? Right?

0:12:28.280 --> 0:12:33.480
<v Speaker 7>It's important because for me as a speaker, as somebody

0:12:33.559 --> 0:12:36.840
<v Speaker 7>who you know, my books are are how I teach

0:12:36.920 --> 0:12:37.280
<v Speaker 7>the people.

0:12:37.360 --> 0:12:40.880
<v Speaker 5>But it also is a way like a resume that

0:12:41.080 --> 0:12:41.840
<v Speaker 5>lets me in so.

0:12:41.920 --> 0:12:44.959
<v Speaker 7>People could book me for speaking engagements, people book me

0:12:45.040 --> 0:12:47.760
<v Speaker 7>for media, you know, media opportunities, things of that nature,

0:12:47.920 --> 0:12:51.599
<v Speaker 7>which give me more visibility to sell more books. For

0:12:51.760 --> 0:12:55.560
<v Speaker 7>some reason, there's still this negative taboo on self published

0:12:55.600 --> 0:12:59.319
<v Speaker 7>office and so if I use Amazon to to give

0:12:59.360 --> 0:13:03.040
<v Speaker 7>me my is number, it's gonna show that I'm independently

0:13:03.120 --> 0:13:05.040
<v Speaker 7>published and people are not gonna take me as serious.

0:13:05.160 --> 0:13:05.520
<v Speaker 5>Serious.

0:13:05.840 --> 0:13:08.280
<v Speaker 7>So what I do is I go to Boukers, and

0:13:08.360 --> 0:13:11.360
<v Speaker 7>I buy my own I VN number under my own

0:13:11.480 --> 0:13:14.760
<v Speaker 7>company called One Brick Publishing, right, so all of my

0:13:14.880 --> 0:13:19.280
<v Speaker 7>books have been distributed under One Brick Publishing. The reason

0:13:19.320 --> 0:13:21.560
<v Speaker 7>why it's One Brick Publishing and it's not ash Cash

0:13:21.640 --> 0:13:24.480
<v Speaker 7>Publishing is because I want you to I don't want.

0:13:24.360 --> 0:13:27.400
<v Speaker 4>You to be like, oh, Ash Cash, the same guy.

0:13:29.360 --> 0:13:31.480
<v Speaker 4>You know, it looks better if it's a bigger exactly.

0:13:31.679 --> 0:13:35.000
<v Speaker 5>So now people are like, yoke Ernest, what's up.

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<v Speaker 5>I literally get people to hit me like joke.

0:16:25.280 --> 0:16:28.720
<v Speaker 7>Can you connect with one brick publisher back the sound

0:16:28.800 --> 0:16:32.560
<v Speaker 7>dope And honestly, you know what one brick publishing is

0:16:32.600 --> 0:16:34.760
<v Speaker 7>because back in the days, I used to move those bricks.

0:16:36.360 --> 0:16:39.240
<v Speaker 3>One brick publisher, one brick out of time.

0:16:40.400 --> 0:16:43.160
<v Speaker 5>That's where that's where, That's where I got it from.

0:16:43.160 --> 0:16:45.400
<v Speaker 7>Actually, I was watching a Will Smith story, and will

0:16:45.480 --> 0:16:47.960
<v Speaker 7>Smith was giving his example about how him and his

0:16:48.120 --> 0:16:50.480
<v Speaker 7>brother got you know, his pops tore down his wall

0:16:50.760 --> 0:16:52.600
<v Speaker 7>and told him to rebuild the wall. And they were

0:16:52.640 --> 0:16:54.560
<v Speaker 7>looking like, yoha, I'm gonna rebuild the wall. They said, Yo,

0:16:54.880 --> 0:16:56.640
<v Speaker 7>build it one brick at a time. As you make

0:16:56.720 --> 0:16:59.160
<v Speaker 7>sure that this is the best brick possible, then you'll

0:16:59.200 --> 0:17:01.320
<v Speaker 7>have a good wall. Was like, oh, that's a dope story.

0:17:01.680 --> 0:17:03.160
<v Speaker 7>Then that's what I'm gonna do. I'm gonna build a

0:17:03.200 --> 0:17:06.080
<v Speaker 7>publishing company one brick at a time. And so now

0:17:06.480 --> 0:17:08.560
<v Speaker 7>when you look at my books, they're all published by

0:17:08.640 --> 0:17:11.600
<v Speaker 7>one brick. And the reason why that's important because now

0:17:11.640 --> 0:17:14.200
<v Speaker 7>when people are looking for somebody, looking for experts and

0:17:14.280 --> 0:17:17.080
<v Speaker 7>looking for people, uh, they're gonna see everything.

0:17:17.240 --> 0:17:18.520
<v Speaker 5>You know, everything's professional.

0:17:19.840 --> 0:17:23.760
<v Speaker 7>It gives this you know, illusion that you're signed to

0:17:23.880 --> 0:17:26.719
<v Speaker 7>a publishing house and and people take you more serious

0:17:26.760 --> 0:17:26.960
<v Speaker 7>from that.

0:17:27.119 --> 0:17:30.200
<v Speaker 4>Now that's dope. Before I just want to see you're

0:17:30.280 --> 0:17:30.960
<v Speaker 4>early legion.

0:17:31.040 --> 0:17:31.159
<v Speaker 8>Man.

0:17:31.200 --> 0:17:35.240
<v Speaker 4>We give it a lot of fact game like, yo, honestly,

0:17:35.880 --> 0:17:39.280
<v Speaker 4>we might have to start charging myself. It's a little different.

0:17:39.800 --> 0:17:40.440
<v Speaker 4>It's getting crazy.

0:17:40.480 --> 0:17:42.639
<v Speaker 3>It's crazy. So you have you haven't done an audio

0:17:42.720 --> 0:17:43.440
<v Speaker 3>book yet, right.

0:17:45.520 --> 0:17:45.720
<v Speaker 5>Book?

0:17:45.800 --> 0:17:48.040
<v Speaker 8>So is it the same process? Like, so if you

0:17:48.200 --> 0:17:50.560
<v Speaker 8>do it through I'm not gonna say the companies yet, right,

0:17:50.640 --> 0:17:51.680
<v Speaker 8>you send it to an editor.

0:17:52.040 --> 0:17:53.560
<v Speaker 3>Now they tell you what you need to say and

0:17:53.640 --> 0:17:54.520
<v Speaker 3>you do it through the audio.

0:17:54.840 --> 0:17:57.320
<v Speaker 7>So so so when I do the audios, and that

0:17:57.440 --> 0:17:59.720
<v Speaker 7>was that was another thing, right, I was like, so

0:17:59.840 --> 0:18:02.159
<v Speaker 7>I make I make a living off a book, so

0:18:02.240 --> 0:18:04.320
<v Speaker 7>you know what I'm saying. And what I realized was

0:18:04.920 --> 0:18:08.000
<v Speaker 7>that you know, and it happened and I went backwards

0:18:08.080 --> 0:18:09.800
<v Speaker 7>because when I put out the j book, the four

0:18:09.840 --> 0:18:11.720
<v Speaker 7>forty four book, I had uber.

0:18:11.600 --> 0:18:14.239
<v Speaker 5>Drivers like yo, bro, I need this book, but I'm

0:18:14.280 --> 0:18:15.159
<v Speaker 5>in my uber all.

0:18:15.080 --> 0:18:18.640
<v Speaker 7>Day and I'm like, oh, and so I kept forgetting

0:18:18.640 --> 0:18:21.840
<v Speaker 7>about a market of people who either drive who don't

0:18:21.880 --> 0:18:22.399
<v Speaker 7>have that's.

0:18:22.320 --> 0:18:25.240
<v Speaker 5>Like me, or not pick up a physical book.

0:18:25.760 --> 0:18:28.760
<v Speaker 7>And so literally like fashot out the garage band, like

0:18:28.880 --> 0:18:33.280
<v Speaker 7>I literally recorded my audio books right right, I'm saying,

0:18:33.359 --> 0:18:35.840
<v Speaker 7>like I literally you know what I'm saying, like like

0:18:35.960 --> 0:18:40.080
<v Speaker 7>recording my books on garage band once to you, and

0:18:40.160 --> 0:18:42.359
<v Speaker 7>I like, I read the book. So I'm literally like

0:18:42.480 --> 0:18:45.840
<v Speaker 7>reading the book once it's done, even if I mess

0:18:45.920 --> 0:18:47.400
<v Speaker 7>up with whatever the case may be. To get get

0:18:47.440 --> 0:18:50.280
<v Speaker 7>everything right, I send it to somebody on on that

0:18:50.440 --> 0:18:52.600
<v Speaker 7>company again, and you can look.

0:18:52.520 --> 0:18:55.040
<v Speaker 5>For you know, you know, audio edit to whatever the

0:18:55.080 --> 0:18:55.560
<v Speaker 5>case may be.

0:18:56.160 --> 0:18:58.639
<v Speaker 7>They edited. They even take out the dead air, so

0:18:58.800 --> 0:19:01.480
<v Speaker 7>like like sometimes if that doesn't sound right and there's

0:19:01.520 --> 0:19:03.840
<v Speaker 7>dead air, and they take they like they edited compress it.

0:19:04.680 --> 0:19:07.840
<v Speaker 7>I mean you you know you listen to it. A freelance, right, yeah,

0:19:07.920 --> 0:19:10.359
<v Speaker 7>all freelance. So yeah, all these people are freelance. And

0:19:10.440 --> 0:19:12.439
<v Speaker 7>then there's a company called a c X. It's all

0:19:12.480 --> 0:19:14.080
<v Speaker 7>owned by Amazon. Amazon run things.

0:19:14.119 --> 0:19:17.840
<v Speaker 5>So yeah, they run things. So a c X right,

0:19:18.000 --> 0:19:20.080
<v Speaker 5>A a c X dot com.

0:19:20.680 --> 0:19:24.359
<v Speaker 7>Uh, if you go to them, now, you upload your file,

0:19:24.440 --> 0:19:26.800
<v Speaker 7>you put the title and all that stuff, and then

0:19:26.920 --> 0:19:29.960
<v Speaker 7>they distribute the book to audible dot com and iTunes.

0:19:30.320 --> 0:19:32.480
<v Speaker 7>And so now if you look look for my book

0:19:32.560 --> 0:19:34.800
<v Speaker 7>on audio, you'll see it on Audible, You'll see it

0:19:34.840 --> 0:19:35.480
<v Speaker 7>on iTunes.

0:19:35.480 --> 0:19:37.000
<v Speaker 5>And that's how how I do audio books.

0:19:37.040 --> 0:19:37.640
<v Speaker 4>They do it for free.

0:19:38.200 --> 0:19:38.400
<v Speaker 3>Yeah.

0:19:38.440 --> 0:19:41.320
<v Speaker 7>So so the so the thing about Amazon and a

0:19:41.440 --> 0:19:43.800
<v Speaker 7>c X and on these people, it's print on demand, right,

0:19:44.480 --> 0:19:47.080
<v Speaker 7>which means that it's all consignment. So it's not like

0:19:47.200 --> 0:19:49.119
<v Speaker 7>you don't have to pay anything. They just take a

0:19:49.160 --> 0:19:50.399
<v Speaker 7>percentage of what's being sold.

0:19:51.040 --> 0:19:53.000
<v Speaker 4>I was gonna ask you that because somebody else try

0:19:53.080 --> 0:19:54.399
<v Speaker 4>my man, I M P.

0:19:54.520 --> 0:19:54.720
<v Speaker 1>O P.

0:19:55.080 --> 0:19:58.040
<v Speaker 4>Steve. Yeah, he wrote a book and that's my guy too.

0:19:58.119 --> 0:19:58.280
<v Speaker 1>Yeah.

0:19:58.320 --> 0:20:02.280
<v Speaker 4>Yeah. And he was saying that like you said, because

0:20:02.280 --> 0:20:04.119
<v Speaker 4>I was asking him, like, what if you have like

0:20:04.160 --> 0:20:06.399
<v Speaker 4>a thousand books and they're not selling. He was like, well,

0:20:06.400 --> 0:20:09.159
<v Speaker 4>they only print the books right as you want it.

0:20:09.400 --> 0:20:10.920
<v Speaker 4>If you go into a show, you can have like

0:20:10.920 --> 0:20:13.639
<v Speaker 4>one hundred books, but until then it's ordered, and then

0:20:13.640 --> 0:20:15.679
<v Speaker 4>when they actually order it, then they'll print it. Can

0:20:15.680 --> 0:20:16.760
<v Speaker 4>you explain that product? Yeah?

0:20:16.800 --> 0:20:19.160
<v Speaker 7>So it's the dopest thing. And that's why I think.

0:20:19.680 --> 0:20:22.840
<v Speaker 7>And it's two different business models, right. I'm not of

0:20:22.960 --> 0:20:25.000
<v Speaker 7>the thinking that one is better than the other. Do

0:20:25.160 --> 0:20:27.879
<v Speaker 7>what works for you, right, because we all know Eric Thomas,

0:20:27.960 --> 0:20:31.040
<v Speaker 7>the hip hop preacher, when he came out with his book,

0:20:31.119 --> 0:20:33.320
<v Speaker 7>he did not put it on Amazon, right, He sold

0:20:33.320 --> 0:20:34.520
<v Speaker 7>them straight out his garage.

0:20:34.600 --> 0:20:37.320
<v Speaker 5>He did all that, right. And you know, obviously you

0:20:37.440 --> 0:20:38.240
<v Speaker 5>keep the lion Shire.

0:20:38.400 --> 0:20:41.840
<v Speaker 7>But if you have the capital upfront to do that,

0:20:42.000 --> 0:20:43.800
<v Speaker 7>to buy the books and do all that stuff, then

0:20:43.880 --> 0:20:47.360
<v Speaker 7>that's fine. Or if you have the you know, if

0:20:47.400 --> 0:20:50.040
<v Speaker 7>people are reaching out to you, right, you have the demand,

0:20:50.400 --> 0:20:53.159
<v Speaker 7>then that makes sense. But if somebody's just starting out,

0:20:53.240 --> 0:20:55.560
<v Speaker 7>I literally write like I can literally put out a

0:20:55.600 --> 0:20:58.199
<v Speaker 7>book for less than five hundred dollars, right, because all

0:20:58.240 --> 0:21:00.280
<v Speaker 7>I'm telling you is that all I mean is the

0:21:00.280 --> 0:21:02.760
<v Speaker 7>person to do to cover for me. I need an editor,

0:21:03.000 --> 0:21:04.920
<v Speaker 7>and I need somebody to do the design for me.

0:21:05.000 --> 0:21:07.080
<v Speaker 7>And then now I have the book out, what happens

0:21:07.200 --> 0:21:08.840
<v Speaker 7>is I set the price. Right, So let's say I

0:21:08.880 --> 0:21:10.080
<v Speaker 7>want I want to charge you know, I want to

0:21:10.160 --> 0:21:12.359
<v Speaker 7>charge fourteen ninety nine for my books. I put it

0:21:12.400 --> 0:21:15.280
<v Speaker 7>out on Amazon for fourteen ninety nine and so so

0:21:15.680 --> 0:21:18.440
<v Speaker 7>so I don't have to pay anything at all. Every

0:21:18.520 --> 0:21:22.240
<v Speaker 7>time somebody orders a book Amazon, they take care of

0:21:22.320 --> 0:21:25.359
<v Speaker 7>the printing and so they minus the printing cost. And

0:21:25.520 --> 0:21:27.920
<v Speaker 7>so you know a book like this, you know it's

0:21:28.000 --> 0:21:30.920
<v Speaker 7>probably probably cost you about two dollars and fifty cents

0:21:31.280 --> 0:21:33.680
<v Speaker 7>to print, and so they take out that two dollars

0:21:33.680 --> 0:21:36.160
<v Speaker 7>and fifty cent from that fourteen ninety nine, and then

0:21:36.440 --> 0:21:39.600
<v Speaker 7>just to have put it on their platform, they might

0:21:39.680 --> 0:21:42.119
<v Speaker 7>take twenty to forty percent of that and then you

0:21:42.240 --> 0:21:44.720
<v Speaker 7>get the difference. And so that's how it works, where

0:21:45.200 --> 0:21:47.159
<v Speaker 7>you could sell a thousand books, but you don't ever

0:21:47.280 --> 0:21:50.760
<v Speaker 7>have to worry about keeping you know, you know, inventory

0:21:50.880 --> 0:21:52.440
<v Speaker 7>in your trunk or anything like that.

0:21:52.960 --> 0:21:55.040
<v Speaker 5>I mean for me as a speaker. And that's the

0:21:55.119 --> 0:21:56.639
<v Speaker 5>great thing about it too, is.

0:21:56.720 --> 0:21:59.600
<v Speaker 7>That you know, when I when when people buy books

0:21:59.720 --> 0:22:02.560
<v Speaker 7>on Amazon, I get I get a check from them

0:22:02.640 --> 0:22:04.000
<v Speaker 7>each month right at the end of the month.

0:22:04.320 --> 0:22:06.920
<v Speaker 5>But when I do speaking engagements, I'm not, you know,

0:22:07.160 --> 0:22:09.920
<v Speaker 5>I'm I'm ordering my books from them. And think about it.

0:22:10.720 --> 0:22:12.639
<v Speaker 7>If I print out this book and it cost me

0:22:12.760 --> 0:22:15.520
<v Speaker 7>two dollars and fifty cent, I'm selling to you hand

0:22:15.520 --> 0:22:18.280
<v Speaker 7>in hand ten dollars. So I'm still making seven dollars

0:22:18.320 --> 0:22:20.159
<v Speaker 7>and fifty cent and I had to put up no,

0:22:20.760 --> 0:22:22.399
<v Speaker 7>you know, like I had to put up the two

0:22:22.480 --> 0:22:24.920
<v Speaker 7>fifty up front to get it. But I already know

0:22:25.160 --> 0:22:27.280
<v Speaker 7>I'm about to go to the speaking engagement or you know,

0:22:27.320 --> 0:22:29.040
<v Speaker 7>I'm about to speak at the school and the school

0:22:29.119 --> 0:22:32.200
<v Speaker 7>wants X amount of copies. And so it's really a

0:22:32.400 --> 0:22:36.480
<v Speaker 7>low overhead way to make money by not having to

0:22:36.560 --> 0:22:38.080
<v Speaker 7>keep that keep a lot of a lot of the

0:22:38.359 --> 0:22:41.320
<v Speaker 7>revenue or inventory in your trump, you know, in your garage.

0:22:41.359 --> 0:22:44.080
<v Speaker 7>Because I remember my first book, like those books were

0:22:44.119 --> 0:22:46.360
<v Speaker 7>collecting dusk. I was like, hYP you know, I put

0:22:46.400 --> 0:22:49.080
<v Speaker 7>the money out of run. I'm gonna get a thousand copies.

0:22:49.480 --> 0:22:51.600
<v Speaker 7>I'm thinking that they're gonna sell out, and I'm gonna

0:22:51.600 --> 0:22:53.760
<v Speaker 7>sit in there and look at these like blawing duff

0:22:53.800 --> 0:22:54.159
<v Speaker 7>off of them.

0:22:54.240 --> 0:22:55.280
<v Speaker 3>You know what we got? We got.

0:22:55.320 --> 0:22:56.760
<v Speaker 8>I mean it's pretty similar to us. Like a lot

0:22:56.800 --> 0:22:58.760
<v Speaker 8>of times we go places and people ask it's like, yo,

0:22:59.240 --> 0:22:59.880
<v Speaker 8>can I get a shirt?

0:23:00.040 --> 0:23:00.480
<v Speaker 3>A shirt?

0:23:00.520 --> 0:23:03.080
<v Speaker 8>And we're like, well, we were gonna carry the shirts, right,

0:23:03.600 --> 0:23:05.639
<v Speaker 8>we got a copy that you order them online, you

0:23:05.720 --> 0:23:07.440
<v Speaker 8>go to our website, you can get them. We don't

0:23:07.440 --> 0:23:09.800
<v Speaker 8>walk around with inventory, right because, like who wants to

0:23:09.840 --> 0:23:13.919
<v Speaker 8>be stuck with exact five hundred s exactly and right exactly,

0:23:13.960 --> 0:23:17.080
<v Speaker 8>putting out that upfront capital and then having to wait

0:23:17.400 --> 0:23:20.080
<v Speaker 8>or hustle your way to get rid of that inventory,

0:23:20.200 --> 0:23:22.679
<v Speaker 8>opposed to just saying, you know what, if the demand

0:23:22.800 --> 0:23:24.040
<v Speaker 8>is there, let me put it out there.

0:23:24.440 --> 0:23:26.239
<v Speaker 7>And if if the demand is there, it's a win

0:23:26.320 --> 0:23:28.159
<v Speaker 7>win for everybody. And that's why I like that that

0:23:28.240 --> 0:23:28.879
<v Speaker 7>business model.

0:23:30.080 --> 0:23:34.240
<v Speaker 4>And all right, so for independent authors, how does that work?

0:23:34.240 --> 0:23:35.760
<v Speaker 4>As far as different, Like if you signed to a

0:23:35.840 --> 0:23:39.080
<v Speaker 4>major public kit like Simon and Schuster that time, Like

0:23:39.560 --> 0:23:41.840
<v Speaker 4>it's like I think Charlamage because he actually Chearlamagne. He

0:23:41.960 --> 0:23:44.800
<v Speaker 4>spoke about that where he signed to parliament. Shuster and

0:23:45.920 --> 0:23:48.040
<v Speaker 4>he did the book Black Privilege. Then think he did

0:23:48.080 --> 0:23:51.440
<v Speaker 4>another book, yeah, and he was saying he was like,

0:23:51.600 --> 0:23:54.000
<v Speaker 4>you know what, I should have just did this myself

0:23:54.080 --> 0:23:56.879
<v Speaker 4>and killed it. So like, what's the like, is it

0:23:56.960 --> 0:23:58.440
<v Speaker 4>like a record deal? Like they take exactly?

0:23:58.640 --> 0:23:59.480
<v Speaker 5>Is exactly like it?

0:23:59.800 --> 0:24:02.600
<v Speaker 7>Is it exactly like a record deal? So so pretty

0:24:02.680 --> 0:24:06.080
<v Speaker 7>much it's exactly like a record pretty much. Simon and

0:24:06.119 --> 0:24:09.040
<v Speaker 7>Schuster says, oh you hot, right now, all right, I'm

0:24:09.040 --> 0:24:10.879
<v Speaker 7>gonna put out this book and I'm gonna give you

0:24:10.960 --> 0:24:13.280
<v Speaker 7>points off the book, right, and so if I sell

0:24:13.320 --> 0:24:15.160
<v Speaker 7>the book for ten dollars, I'll give you a dollar,

0:24:15.200 --> 0:24:17.560
<v Speaker 7>like and then numbers are like it's so archaic, like

0:24:17.600 --> 0:24:19.880
<v Speaker 7>their numbers are probably steal that. Right, If they sell

0:24:19.920 --> 0:24:22.160
<v Speaker 7>a book for ten dollars, you probably still only get

0:24:22.560 --> 0:24:24.520
<v Speaker 7>one dollar off of every book you sell.

0:24:24.760 --> 0:24:27.280
<v Speaker 5>Right, he has two number one best sellers exactly, And.

0:24:27.280 --> 0:24:30.159
<v Speaker 7>So what happens is, you know they they they definitely

0:24:30.200 --> 0:24:32.719
<v Speaker 7>gave him an advance because of who he is, right,

0:24:33.160 --> 0:24:36.160
<v Speaker 7>So what happens is they but they give him this advance.

0:24:36.400 --> 0:24:38.840
<v Speaker 7>They say here's this money up front, and then whatever

0:24:38.920 --> 0:24:41.359
<v Speaker 7>we sell you get, you know, like we deduct that

0:24:41.480 --> 0:24:44.919
<v Speaker 7>from the advance and you'll you'll get royalties forever. Right,

0:24:45.000 --> 0:24:47.720
<v Speaker 7>You'll get a dollar off of every book you sell forever.

0:24:48.240 --> 0:24:49.600
<v Speaker 7>But who gets that nine dollars?

0:24:50.200 --> 0:24:50.320
<v Speaker 3>Right?

0:24:50.359 --> 0:24:51.280
<v Speaker 5>It's Simon and Schuster.

0:24:53.440 --> 0:24:56.200
<v Speaker 7>He's a big enough name that if he self published

0:24:56.240 --> 0:24:59.040
<v Speaker 7>the book himself, he would have kept the line share

0:24:59.080 --> 0:25:01.160
<v Speaker 7>of that. And that's why I love being a self

0:25:01.200 --> 0:25:04.280
<v Speaker 7>published author, right, because that's exactly that. When I first

0:25:04.560 --> 0:25:07.160
<v Speaker 7>wrote my book, I knew that I have direct access

0:25:07.680 --> 0:25:10.639
<v Speaker 7>to my consumer through Twitter, and then Instagram came and

0:25:10.720 --> 0:25:14.120
<v Speaker 7>then Facebook to the point and I'm not even done yet,

0:25:14.200 --> 0:25:16.240
<v Speaker 7>Like I haven't even hit the height of where I

0:25:16.400 --> 0:25:20.080
<v Speaker 7>know I'll be. But imagine that, right the moment where

0:25:20.320 --> 0:25:24.040
<v Speaker 7>millions of people know that Ash Cash chiefes Financial Education,

0:25:24.400 --> 0:25:26.240
<v Speaker 7>and people say, wow, he got these books. I want

0:25:26.280 --> 0:25:27.040
<v Speaker 7>to learn about credit?

0:25:27.200 --> 0:25:28.600
<v Speaker 5>Where can I go? I want to learn about this?

0:25:28.840 --> 0:25:31.480
<v Speaker 5>And they go and get all these books. I eat

0:25:31.520 --> 0:25:33.600
<v Speaker 5>off that forever. You know what I'm saying.

0:25:34.240 --> 0:25:36.560
<v Speaker 4>But the intellectual probably, and like you said too off camera,

0:25:36.720 --> 0:25:39.680
<v Speaker 4>is like that's something that stays, that's a catalyg like music.

0:25:39.760 --> 0:25:41.159
<v Speaker 4>So we talk about, like evenh Nipsey. A lot of

0:25:41.160 --> 0:25:42.680
<v Speaker 4>people just got up on Nipsey last year with his

0:25:42.760 --> 0:25:44.760
<v Speaker 4>last album, but he had a Body of Work mixtape

0:25:44.800 --> 0:25:46.919
<v Speaker 4>before that. So when they heard Victory Lap, they were

0:25:46.960 --> 0:25:48.920
<v Speaker 4>so impressed with it, and it's like, Okay, let me

0:25:49.040 --> 0:25:51.159
<v Speaker 4>go back to pulletaink got no names on it and

0:25:51.280 --> 0:25:53.600
<v Speaker 4>all the other stuff that he did early on, but

0:25:53.760 --> 0:25:56.320
<v Speaker 4>you already have that music sitting. Even Chris Gotti said

0:25:56.320 --> 0:25:57.639
<v Speaker 4>that on our interview with him, when he was like,

0:25:58.240 --> 0:26:00.200
<v Speaker 4>once the music is dead, it should be there for ever,

0:26:00.560 --> 0:26:03.200
<v Speaker 4>right because DMX is still gonna make money if somebody

0:26:03.240 --> 0:26:05.359
<v Speaker 4>buys It's dark and hell, it's hot Jacket. It came

0:26:05.400 --> 0:26:06.440
<v Speaker 4>out fifteen years exactly.

0:26:06.480 --> 0:26:09.040
<v Speaker 8>It's like they had the Wall Street Jonna actually published

0:26:09.040 --> 0:26:11.080
<v Speaker 8>this article on Slick Rick and how a lot of

0:26:11.200 --> 0:26:12.640
<v Speaker 8>that he is the most sample song in the history

0:26:12.640 --> 0:26:14.080
<v Speaker 8>of hip hop and he still.

0:26:13.920 --> 0:26:15.600
<v Speaker 3>Makes money over it, but not as much as she

0:26:15.640 --> 0:26:17.159
<v Speaker 3>could have. Right, he still is you know.

0:26:17.240 --> 0:26:19.160
<v Speaker 7>YO, think about this and I think I wouldn't say

0:26:19.160 --> 0:26:21.000
<v Speaker 7>I wrote it in the four forty four book. I

0:26:21.040 --> 0:26:25.000
<v Speaker 7>talked about Whitney Houston right when Bodyguard came out. I

0:26:25.080 --> 0:26:29.960
<v Speaker 7>Will Always Love You her biggest record ever. Dolly Parton

0:26:30.040 --> 0:26:32.360
<v Speaker 7>wrote it. Yeah, she made the least amount of money

0:26:32.400 --> 0:26:34.040
<v Speaker 7>from it. Whitney used to make the least amount of

0:26:34.080 --> 0:26:34.600
<v Speaker 7>money from.

0:26:34.440 --> 0:26:37.000
<v Speaker 4>It, Dolly Partner. It's a sample. She wrote her song.

0:26:37.119 --> 0:26:37.720
<v Speaker 5>It is her song.

0:26:37.840 --> 0:26:40.080
<v Speaker 8>It's her song. I think she actually performed it before too.

0:26:40.160 --> 0:26:42.240
<v Speaker 8>It's a remake and remake up the song, right and

0:26:42.520 --> 0:26:46.159
<v Speaker 8>so she so, so you know now Whitney Houston, you know,

0:26:46.280 --> 0:26:49.080
<v Speaker 8>crossed over. She has this movie with Kevin Costner and

0:26:49.160 --> 0:26:50.680
<v Speaker 8>all these people are like, oh my god, I will

0:26:50.680 --> 0:26:51.280
<v Speaker 8>always love you.

0:26:51.400 --> 0:26:53.000
<v Speaker 5>I think I think it's so forty two.

0:26:53.040 --> 0:26:56.040
<v Speaker 8>Million, they're crazy number. And she had, I mean, thankfully

0:26:56.119 --> 0:26:58.119
<v Speaker 8>for her. She had like three other number ones off

0:26:58.160 --> 0:26:59.600
<v Speaker 8>that soundtrack, but the biggest.

0:26:59.320 --> 0:27:00.960
<v Speaker 3>One was you know what I'm saying.

0:27:01.040 --> 0:27:04.240
<v Speaker 7>So and so the point is, as as the Honorable

0:27:04.280 --> 0:27:09.360
<v Speaker 7>Sean Carter says, until you right, until you own your own,

0:27:09.400 --> 0:27:11.920
<v Speaker 7>you can't be free. It's about it's about ownership. And

0:27:12.640 --> 0:27:16.000
<v Speaker 7>you know, again, you have to believe in yourself right.

0:27:16.400 --> 0:27:18.399
<v Speaker 7>And a lot of times people are gonna say, yo,

0:27:18.480 --> 0:27:20.399
<v Speaker 7>you know what, I'm gonna take it. I mean, you know,

0:27:20.520 --> 0:27:24.120
<v Speaker 7>sometimes people will sell their intellectual property because they want

0:27:24.160 --> 0:27:25.320
<v Speaker 7>to put it in the door. They want to do

0:27:25.440 --> 0:27:29.400
<v Speaker 7>certain things. But if you believe that your information is gold.

0:27:29.480 --> 0:27:31.760
<v Speaker 7>If you believe or if somebody else believes, and they're

0:27:31.800 --> 0:27:34.439
<v Speaker 7>willing to pay you for it, sometimes waiting it out right,

0:27:34.520 --> 0:27:36.679
<v Speaker 7>like master p said, Master people was like yo, they

0:27:36.760 --> 0:27:37.480
<v Speaker 7>when once they.

0:27:37.480 --> 0:27:41.920
<v Speaker 5>Offered me a million dollars, I realized, I knew you

0:27:41.960 --> 0:27:43.280
<v Speaker 5>know what I'm saying. And so because of that, he

0:27:43.400 --> 0:27:45.120
<v Speaker 5>held out and that's why he made so much money.

0:27:45.240 --> 0:27:47.160
<v Speaker 5>And so we have to be of that mindset.

0:27:47.240 --> 0:27:49.080
<v Speaker 7>And that's what you know, I like to teach, and

0:27:49.160 --> 0:27:51.760
<v Speaker 7>that's what we're teaching is ownership is key because that

0:27:52.040 --> 0:27:54.760
<v Speaker 7>that is that is your you know, that's your income,

0:27:54.880 --> 0:27:55.720
<v Speaker 7>that's your legacy.

0:27:55.800 --> 0:27:57.200
<v Speaker 5>That's what you could pass down.

0:27:57.280 --> 0:27:59.520
<v Speaker 7>You can't pass right, all right, great, if you get

0:27:59.560 --> 0:28:03.280
<v Speaker 7>this royal from another company them like they were not.

0:28:03.560 --> 0:28:06.280
<v Speaker 7>They did not write the book, they did not, they

0:28:06.320 --> 0:28:08.520
<v Speaker 7>did not write the verse. Why are they getting the

0:28:08.640 --> 0:28:11.600
<v Speaker 7>most of it? Why? Why why am I signed to you?

0:28:12.640 --> 0:28:12.800
<v Speaker 5>Right?

0:28:13.600 --> 0:28:16.919
<v Speaker 7>Yes, if you have the distribution channel, then we should partner,

0:28:16.960 --> 0:28:18.119
<v Speaker 7>we should make money together.

0:28:18.680 --> 0:28:20.520
<v Speaker 5>But why am I on again ten percent?

0:28:21.400 --> 0:28:23.680
<v Speaker 7>And and yeah, you got casts associated with it, but

0:28:23.760 --> 0:28:26.240
<v Speaker 7>you're still making more than me and it's my name,

0:28:26.480 --> 0:28:31.080
<v Speaker 7>my likeness, my information, my music, my whatever, and now

0:28:31.160 --> 0:28:32.840
<v Speaker 7>you're you're able to profit the most of it.

0:28:32.880 --> 0:28:33.640
<v Speaker 5>It doesn't make sense.

0:28:35.000 --> 0:28:37.080
<v Speaker 3>Gems him right there.

0:28:39.000 --> 0:28:45.000
<v Speaker 6>My graduates from my school being forced back. Drop drop, Mike,

0:28:45.160 --> 0:28:46.520
<v Speaker 6>drop bad drop.

0:28:57.680 --> 0:29:01.280
<v Speaker 9>An illegal alien from Guatemala charged with raping a child

0:29:01.360 --> 0:29:05.160
<v Speaker 9>in Massachusetts. An MS thirteen gang member from Al Salvador

0:29:05.400 --> 0:29:09.520
<v Speaker 9>accused of murdering a Texas man of Venezuelan charged with

0:29:09.640 --> 0:29:13.480
<v Speaker 9>filming and selling child pornography in Michigan. These are just

0:29:13.600 --> 0:29:17.360
<v Speaker 9>some of the heinous migrant criminals caught because of President

0:29:17.400 --> 0:29:20.920
<v Speaker 9>Donald J. Trump's leadership. I'm Christy nom the United States

0:29:21.000 --> 0:29:25.760
<v Speaker 9>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:29:25.840 --> 0:29:29.360
<v Speaker 9>crossings are at the lowest levels ever recorded, and over

0:29:29.440 --> 0:29:32.600
<v Speaker 9>one hundred thousand illegal aliens have been arrested. If you

0:29:32.760 --> 0:29:36.560
<v Speaker 9>are here illegally, your next you will be fine nearly

0:29:36.680 --> 0:29:40.640
<v Speaker 9>one thousand dollars a day, imprisoned and deported. You will

0:29:40.720 --> 0:29:44.360
<v Speaker 9>never return. But if you register using our CBP home

0:29:44.440 --> 0:29:47.760
<v Speaker 9>app and leave now, you could be allowed to return legally.

0:29:48.160 --> 0:29:52.840
<v Speaker 9>Do what's right. Leave now. Under President Trump, America's laws,

0:29:53.080 --> 0:29:55.480
<v Speaker 9>border and families will be protected.

0:29:55.600 --> 0:29:57.719
<v Speaker 3>Sponsored by the United States Department of Homeland Security,