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The world is changing and your 19 00:01:10,080 --> 00:01:10,840 Speaker 2: needs are evolving. 20 00:01:10,959 --> 00:01:12,399 Speaker 3: As your focus turns to what. 21 00:01:12,280 --> 00:01:15,320 Speaker 2: Matters most to you and your community, First Republic remains 22 00:01:15,319 --> 00:01:18,840 Speaker 2: committed to offer personalized financial solutions that fit your daily needs. 23 00:01:19,120 --> 00:01:21,600 Speaker 2: From day one, you'll be connected with a dedicated banker 24 00:01:21,600 --> 00:01:24,200 Speaker 2: who will serve as your primary point of contact throughout 25 00:01:24,200 --> 00:01:26,679 Speaker 2: your relationship with the bank. They'll be there to listen 26 00:01:26,680 --> 00:01:28,840 Speaker 2: to you, understand your values, and meet you on your 27 00:01:28,840 --> 00:01:32,200 Speaker 2: financial journey. Your banker can offer solutions that support your 28 00:01:32,200 --> 00:01:34,679 Speaker 2: goals at any stage, from setting up a personal checking 29 00:01:34,720 --> 00:01:38,399 Speaker 2: account to refinancing household debt to buying a first home. 30 00:01:38,760 --> 00:01:41,240 Speaker 2: As your needs evolved, you can call or email your 31 00:01:41,280 --> 00:01:44,240 Speaker 2: banker at any time for support you need. Because First 32 00:01:44,240 --> 00:01:48,559 Speaker 2: Republic believes that what matters to you matters most. Learn 33 00:01:48,600 --> 00:01:52,000 Speaker 2: more at first republic dot com. That's First Republic dot 34 00:01:52,000 --> 00:01:54,560 Speaker 2: com member FDIIC Equal Housing Lender. 35 00:01:58,120 --> 00:01:59,480 Speaker 3: What's up, y'all, It's the fourth Quarter. 36 00:01:59,480 --> 00:02:01,520 Speaker 2: It's a new and what better way to start it 37 00:02:01,560 --> 00:02:03,880 Speaker 2: than to coming to join us at eyl University. 38 00:02:04,080 --> 00:02:07,360 Speaker 4: Yes, the fourth Quarter is where star players make a 39 00:02:07,440 --> 00:02:10,919 Speaker 4: name for themselves, So come and join the number one ROSTA. 40 00:02:11,200 --> 00:02:14,600 Speaker 4: Eyl University is the biggest platform for business in the universe. 41 00:02:14,639 --> 00:02:19,320 Speaker 4: We have over seventy past classes, weekly classes. We have 42 00:02:19,600 --> 00:02:23,720 Speaker 4: a private investment group on Facebook which gives you access 43 00:02:23,760 --> 00:02:26,320 Speaker 4: to our movie club, our book club. We also have 44 00:02:26,560 --> 00:02:29,560 Speaker 4: biweekly real estate calls with MG the Mortgage Guy, and 45 00:02:29,760 --> 00:02:33,919 Speaker 4: monthly financial advising calls with none other than yours truly. 46 00:02:34,600 --> 00:02:39,320 Speaker 4: So head over to Eyluniversity dot com right now and 47 00:02:39,440 --> 00:02:43,560 Speaker 4: into promo code EYL for forty percent off of our 48 00:02:43,680 --> 00:02:45,080 Speaker 4: annual membership. 49 00:02:45,200 --> 00:02:47,560 Speaker 2: That's right, don't wait, don't hesitate, head over. We'll see 50 00:02:47,560 --> 00:02:48,200 Speaker 2: you on the other side. 51 00:02:48,360 --> 00:02:48,959 Speaker 5: Let's do it. 52 00:03:01,080 --> 00:03:07,119 Speaker 6: My graduates from my school being forced bad drop b drop, Mike, 53 00:03:07,240 --> 00:03:09,359 Speaker 6: drop bag, drop drop. 54 00:03:19,760 --> 00:03:21,440 Speaker 4: You're an entrepreneur. You do a lot of different things, 55 00:03:21,440 --> 00:03:22,720 Speaker 4: but one of the things that you do is you're 56 00:03:22,720 --> 00:03:25,240 Speaker 4: an author. Yes, and you wrote seven books? Seven books? 57 00:03:25,280 --> 00:03:27,560 Speaker 4: All right, so can we talk about that. We haven't 58 00:03:27,560 --> 00:03:30,880 Speaker 4: covered the book industry yet. So what is the process 59 00:03:30,919 --> 00:03:33,239 Speaker 4: of writing a book? Like as far as from the 60 00:03:33,800 --> 00:03:35,560 Speaker 4: do you like, yeah, can you just walk me through that? 61 00:03:35,600 --> 00:03:36,640 Speaker 4: Do you have a ghostwriter? 62 00:03:36,800 --> 00:03:37,360 Speaker 3: Do you? Yeah? 63 00:03:37,400 --> 00:03:38,360 Speaker 4: You actually sit there? 64 00:03:38,880 --> 00:03:40,800 Speaker 5: Yeah, I'm gonna tell you. So. 65 00:03:40,800 --> 00:03:43,520 Speaker 7: When I wrote my first book ten years ago, it 66 00:03:43,560 --> 00:03:46,280 Speaker 7: took me about eight maybe eight nine months to put 67 00:03:46,280 --> 00:03:49,080 Speaker 7: the book out because I literally I had a BlackBerry 68 00:03:49,080 --> 00:03:50,960 Speaker 7: at the time. I literally would like sit in my 69 00:03:51,000 --> 00:03:54,240 Speaker 7: car and like write the book of my BlackBerry. Now 70 00:03:54,280 --> 00:03:57,240 Speaker 7: fast forward, I got done by the book in two months, 71 00:03:57,280 --> 00:04:01,480 Speaker 7: maybe less than that, because technology is the great equalizer 72 00:04:01,520 --> 00:04:05,440 Speaker 7: for everything. And so for me, the way that you 73 00:04:05,480 --> 00:04:07,040 Speaker 7: write a book is, and this is what I would 74 00:04:07,040 --> 00:04:09,880 Speaker 7: suggest to anybody, is to start with the end in mind. 75 00:04:09,920 --> 00:04:13,440 Speaker 7: So before you even write a first chapter or anything, 76 00:04:13,960 --> 00:04:16,279 Speaker 7: understand what is it that you want people to get 77 00:04:16,320 --> 00:04:18,440 Speaker 7: out of this book. And now I need you to say, 78 00:04:18,800 --> 00:04:20,599 Speaker 7: this is the end, this is what I want people 79 00:04:20,680 --> 00:04:21,080 Speaker 7: to get. 80 00:04:21,160 --> 00:04:22,640 Speaker 5: And then now work your way backwards. 81 00:04:22,720 --> 00:04:25,279 Speaker 7: Right, So if I want people to get the financial 82 00:04:25,360 --> 00:04:28,320 Speaker 7: lessons that jay Z taught in four forty four, that's 83 00:04:28,360 --> 00:04:30,320 Speaker 7: the main thing. So when people who are finished, they're 84 00:04:30,320 --> 00:04:32,640 Speaker 7: going to understand how to build generational wealth. 85 00:04:32,720 --> 00:04:34,080 Speaker 5: And so how do I do that? So now go 86 00:04:34,160 --> 00:04:35,240 Speaker 5: backwards and I outline. 87 00:04:35,279 --> 00:04:37,200 Speaker 7: I say, all right, so I'm going to go from 88 00:04:37,440 --> 00:04:42,360 Speaker 7: from self sufficiency to cooperative economics to generational wealth, right, 89 00:04:42,400 --> 00:04:44,880 Speaker 7: and I'm going to break down each of those into chapters. 90 00:04:45,200 --> 00:04:48,000 Speaker 7: Now that I've broken down into chapters, I'm going to 91 00:04:48,080 --> 00:04:49,840 Speaker 7: go to each chapter and I'm going to bullet point 92 00:04:49,880 --> 00:04:52,080 Speaker 7: everything and say these are the main things I want 93 00:04:52,120 --> 00:04:55,880 Speaker 7: to talk about in each different chapter and literally dictate 94 00:04:55,920 --> 00:04:56,280 Speaker 7: the rest. 95 00:04:56,400 --> 00:04:58,440 Speaker 3: Now you didn't did you go to formal school for that? 96 00:04:58,520 --> 00:05:01,599 Speaker 8: You study literature and this is just all all self 97 00:05:01,720 --> 00:05:01,880 Speaker 8: to it. 98 00:05:02,040 --> 00:05:04,760 Speaker 7: So here's what I realized, and this is a great 99 00:05:04,880 --> 00:05:09,880 Speaker 7: message as to you don't necessarily have to listen to 100 00:05:10,120 --> 00:05:12,920 Speaker 7: people because they've done it, or because they have a 101 00:05:13,080 --> 00:05:14,600 Speaker 7: master's or whatever the case may be. 102 00:05:15,120 --> 00:05:16,640 Speaker 5: Do what works for your audience, right. 103 00:05:17,040 --> 00:05:19,680 Speaker 7: And what I realized was when I wrote my first 104 00:05:19,760 --> 00:05:21,560 Speaker 7: book and then I started you know that one did 105 00:05:21,640 --> 00:05:24,000 Speaker 7: pretty well, and then I wrote my second book, which 106 00:05:24,040 --> 00:05:26,239 Speaker 7: is What the Fight Go Twelve Steps of Repairing Your Credit. 107 00:05:26,680 --> 00:05:30,719 Speaker 7: I realized that people liked that book because I wrote 108 00:05:30,720 --> 00:05:35,520 Speaker 7: the way I talked, and my audience didn't care about syntax, 109 00:05:35,560 --> 00:05:39,000 Speaker 7: they didn't care about you know, you know, and I 110 00:05:39,040 --> 00:05:40,920 Speaker 7: don't want to say proper because at the end of 111 00:05:40,960 --> 00:05:44,120 Speaker 7: the day, my goal was to get the message out 112 00:05:44,279 --> 00:05:46,159 Speaker 7: to the people that I needed to get the message. 113 00:05:46,480 --> 00:05:48,920 Speaker 7: And so what I decided to do is like, you 114 00:05:48,960 --> 00:05:51,960 Speaker 7: know what if people are resonated with my writing because 115 00:05:52,000 --> 00:05:54,240 Speaker 7: they like it, you know, I write the way I talk, 116 00:05:54,560 --> 00:05:57,520 Speaker 7: then that's why I started to dictate books. After I 117 00:05:57,640 --> 00:06:00,279 Speaker 7: dictate the book, I then I do some to an 118 00:06:00,400 --> 00:06:02,320 Speaker 7: editor of it, right, because I'm you know, what dictate? 119 00:06:02,360 --> 00:06:03,360 Speaker 4: What does that? What does that mean? 120 00:06:03,480 --> 00:06:06,600 Speaker 7: So like literally I pulled my IF phone out. I 121 00:06:06,680 --> 00:06:09,240 Speaker 7: gotta yeah, I got an MV eighty eight and I 122 00:06:09,320 --> 00:06:11,440 Speaker 7: literally so now I got this outline, right, I have 123 00:06:11,520 --> 00:06:14,440 Speaker 7: this outline. I know each of the chapters or chapter one, 124 00:06:14,920 --> 00:06:17,720 Speaker 7: you know, uh you know, don't spend money on a 125 00:06:17,800 --> 00:06:20,320 Speaker 7: V twelve engine. And so now right, and so now 126 00:06:20,360 --> 00:06:24,320 Speaker 7: I'm literally speaking into my phone as if I was 127 00:06:24,400 --> 00:06:27,640 Speaker 7: teaching it. Right, And so as a public speaker, you know, 128 00:06:27,720 --> 00:06:28,960 Speaker 7: if you tell me right now I need you to 129 00:06:29,000 --> 00:06:30,560 Speaker 7: talk about a topic, I could get on my feet 130 00:06:30,600 --> 00:06:33,680 Speaker 7: and talk about the topic. And so literally I would 131 00:06:33,760 --> 00:06:37,480 Speaker 7: just talk into the microphone and dictate what, you know, 132 00:06:37,560 --> 00:06:39,960 Speaker 7: what I want people to learn from that chapter. 133 00:06:40,440 --> 00:06:43,680 Speaker 5: The great thing about technology is because you have you know, 134 00:06:43,760 --> 00:06:44,080 Speaker 5: you have. 135 00:06:45,640 --> 00:06:48,920 Speaker 7: Uh not as you have services like fiver Right, you 136 00:06:49,040 --> 00:06:52,120 Speaker 7: go to fiver and get somebody to translate, right, to 137 00:06:52,520 --> 00:06:56,000 Speaker 7: transcribe what you just said into the written form. And 138 00:06:56,160 --> 00:06:59,240 Speaker 7: so now you go to fiverr they transcribe it for you. 139 00:06:59,600 --> 00:07:02,200 Speaker 7: Now you have a whole ten pages that you just 140 00:07:02,279 --> 00:07:07,280 Speaker 7: dictated in twenty minutes, literally in twenty minutes because the 141 00:07:07,320 --> 00:07:10,640 Speaker 7: cost for maybe one hundred dollars, maybe two hundred dollars. 142 00:07:10,680 --> 00:07:11,240 Speaker 5: You know what I'm saying. 143 00:07:11,560 --> 00:07:13,640 Speaker 7: It depends on how you know, how much time right, 144 00:07:13,720 --> 00:07:16,520 Speaker 7: and so you know, you get them to to you know, 145 00:07:16,600 --> 00:07:20,040 Speaker 7: to to transcribe it for you and then that that way, 146 00:07:20,160 --> 00:07:23,720 Speaker 7: Now you have this book written all raw form of 147 00:07:23,800 --> 00:07:26,720 Speaker 7: how you talk. You go through it first though, right, 148 00:07:27,080 --> 00:07:28,920 Speaker 7: you go through it, you make sure it reads right. 149 00:07:29,280 --> 00:07:31,040 Speaker 7: You you know, you may have to do some research, 150 00:07:31,160 --> 00:07:33,680 Speaker 7: like so for me, I had to research certain stories. Right, 151 00:07:33,720 --> 00:07:36,119 Speaker 7: So if I'm talking about you know, owning your rights 152 00:07:36,160 --> 00:07:38,280 Speaker 7: and prints, I had to learn. I had to I 153 00:07:38,320 --> 00:07:40,600 Speaker 7: had to talk about Prince's story and you know he 154 00:07:40,680 --> 00:07:43,040 Speaker 7: didn't have a will, and you know what he wanted 155 00:07:43,120 --> 00:07:44,600 Speaker 7: to do with his things, and I needed to add 156 00:07:44,680 --> 00:07:47,040 Speaker 7: those things. So those pieces you add later, like the 157 00:07:47,200 --> 00:07:49,640 Speaker 7: research and all that stuff you add later. But the 158 00:07:49,800 --> 00:07:52,840 Speaker 7: main topic your knowledge, what you want people to learn. 159 00:07:53,200 --> 00:07:56,440 Speaker 5: You dictate that. You go through the book, and literally 160 00:07:56,520 --> 00:07:57,080 Speaker 5: I think you can. 161 00:07:57,120 --> 00:07:57,360 Speaker 3: You can. 162 00:07:57,480 --> 00:08:00,920 Speaker 5: You can write and publish a book for three months tops. 163 00:08:01,040 --> 00:08:03,880 Speaker 8: And that's been the process from the first second book 164 00:08:03,920 --> 00:08:07,920 Speaker 8: on or No. So I started this process. So I'm 165 00:08:07,920 --> 00:08:11,840 Speaker 8: at I'm at seven books, book four to seven. I've 166 00:08:11,880 --> 00:08:14,240 Speaker 8: dictated so all right, so that's how you actually write 167 00:08:14,280 --> 00:08:17,280 Speaker 8: the book. Now the next step of actually publishing a 168 00:08:17,320 --> 00:08:18,520 Speaker 8: book getting it out there? 169 00:08:19,400 --> 00:08:20,320 Speaker 4: What's that? Yeah? 170 00:08:20,480 --> 00:08:21,280 Speaker 5: So publishing the. 171 00:08:21,280 --> 00:08:26,000 Speaker 7: Book is literally going through Amazon, right, and so you 172 00:08:26,080 --> 00:08:28,360 Speaker 7: know Amazon used to have a company called create Space, 173 00:08:28,440 --> 00:08:31,160 Speaker 7: but they all kind of merged it now into their 174 00:08:31,320 --> 00:08:32,600 Speaker 7: their kindle Kindle. 175 00:08:32,679 --> 00:08:33,160 Speaker 3: So if you go to. 176 00:08:33,200 --> 00:08:36,559 Speaker 7: Amazon dot KDP dot com, so it's like Candle Direct 177 00:08:36,600 --> 00:08:41,120 Speaker 7: Publishing is the name of the company. Literally, Uh, you 178 00:08:41,200 --> 00:08:43,480 Speaker 7: would go, So I use five her again, right, so 179 00:08:43,720 --> 00:08:45,000 Speaker 7: I get a book cover done? 180 00:08:45,040 --> 00:08:46,880 Speaker 4: So can you playing with five? I just heard that 181 00:08:46,960 --> 00:08:47,880 Speaker 4: company book? Can you explain? 182 00:08:47,960 --> 00:08:48,080 Speaker 3: Oh? 183 00:08:48,160 --> 00:08:53,160 Speaker 7: Yeah, So Fiver is a marketplace for any service that 184 00:08:53,200 --> 00:08:57,240 Speaker 7: you need. Graphic designers, uh, anything you need, you need freelance, yeah, 185 00:08:57,280 --> 00:09:01,600 Speaker 7: freelance people, right, and so the great thing about Fiver 186 00:09:01,920 --> 00:09:05,480 Speaker 7: is that Fiver has freelancers from all over the world. 187 00:09:06,160 --> 00:09:10,480 Speaker 7: And so in someone in Indonesia who is a graphic 188 00:09:10,600 --> 00:09:13,240 Speaker 7: designer is not going to charge you one thousand dollars 189 00:09:13,320 --> 00:09:15,480 Speaker 7: for a book cover. They're literally going to charge you 190 00:09:15,640 --> 00:09:19,040 Speaker 7: ten to fifteen dollars or twenty dollars or thirty dollars. 191 00:09:19,320 --> 00:09:21,439 Speaker 5: Something that we look at all this is nothing but 192 00:09:21,559 --> 00:09:21,960 Speaker 5: for them. 193 00:09:22,400 --> 00:09:24,280 Speaker 7: You know, they're cost of living is so low, so 194 00:09:24,440 --> 00:09:26,679 Speaker 7: that's a lot of money for them, right, And so 195 00:09:26,920 --> 00:09:29,719 Speaker 7: I use fiver to create you know, I use a 196 00:09:29,760 --> 00:09:34,160 Speaker 7: graphic designer on Fiver. I literally never paid more than 197 00:09:34,240 --> 00:09:36,840 Speaker 7: fifty dollars for a book cover after I use fiver 198 00:09:37,320 --> 00:09:39,480 Speaker 7: and my book cover is. If you go to Amazon 199 00:09:39,600 --> 00:09:41,200 Speaker 7: right now, you look at all of my book covers, 200 00:09:41,360 --> 00:09:44,160 Speaker 7: they all look professional. They're all done, you know, with 201 00:09:44,320 --> 00:09:47,800 Speaker 7: top quality. But I'm paying fifty dollars for that. You 202 00:09:47,960 --> 00:09:50,880 Speaker 7: also can go to fiver right. So once you are 203 00:09:51,120 --> 00:09:53,240 Speaker 7: you finished writing a book, you get somebody to edit 204 00:09:53,320 --> 00:09:56,040 Speaker 7: the book for you. There's a layout design, right, so 205 00:09:56,120 --> 00:09:57,559 Speaker 7: when you look at the book, the book has to 206 00:09:57,600 --> 00:09:58,720 Speaker 7: be laid out somewhow. 207 00:09:59,280 --> 00:10:02,160 Speaker 5: I use five for that as well. I go to fiver. Wait, 208 00:10:02,200 --> 00:10:03,480 Speaker 5: hold on me, stop giving them plug. 209 00:10:07,440 --> 00:10:09,120 Speaker 4: Cut the check five cut. 210 00:10:09,840 --> 00:10:12,880 Speaker 7: So you can go to any but but but you know, 211 00:10:13,040 --> 00:10:16,600 Speaker 7: like you could, you could literally, you know, get somebody 212 00:10:16,720 --> 00:10:19,840 Speaker 7: to design the inside of the book for you as well. 213 00:10:20,480 --> 00:10:22,520 Speaker 7: And that's how you get the professional look, right. And 214 00:10:22,679 --> 00:10:26,319 Speaker 7: so once you have your cover, your cover file, you 215 00:10:26,440 --> 00:10:29,920 Speaker 7: have your your inside file. You then upload that to 216 00:10:30,640 --> 00:10:34,120 Speaker 7: Kindle Direct Publishing and there's a couple of things that 217 00:10:34,280 --> 00:10:37,600 Speaker 7: that that happens with that right number One, Once you uploaded, 218 00:10:37,760 --> 00:10:39,760 Speaker 7: you write, you know, you you put your title in, 219 00:10:39,960 --> 00:10:42,679 Speaker 7: you put the subtitle, you put your name, your bio, 220 00:10:42,840 --> 00:10:45,000 Speaker 7: you put all that stuff in, and that's how it's 221 00:10:45,040 --> 00:10:48,240 Speaker 7: going to be populated into Amazon dot com and ready 222 00:10:48,320 --> 00:10:48,720 Speaker 7: for sale. 223 00:10:55,760 --> 00:10:57,920 Speaker 4: All right, guys, So a lot of people access how 224 00:10:57,960 --> 00:11:00,000 Speaker 4: do they make a podcast? So I'm let you see 225 00:11:00,800 --> 00:11:05,079 Speaker 4: on the easiest, most productive way to start a podcast 226 00:11:05,160 --> 00:11:06,959 Speaker 4: and get it up and running, and that is the 227 00:11:07,160 --> 00:11:10,439 Speaker 4: app called Anchor is free. They have all kinds of 228 00:11:10,480 --> 00:11:13,000 Speaker 4: cool creation tools that allow you to record and edit 229 00:11:13,080 --> 00:11:15,800 Speaker 4: your podcast right from your phone a computer. They will 230 00:11:15,840 --> 00:11:18,200 Speaker 4: distribute your podcast for you to all of the major 231 00:11:18,240 --> 00:11:22,200 Speaker 4: outlets including Spotify, Apple, Google, many more, and you can 232 00:11:22,280 --> 00:11:25,600 Speaker 4: make money from your podcast with no minimum listenership. It's 233 00:11:25,640 --> 00:11:28,280 Speaker 4: everything you need to make a podcast in one simple, 234 00:11:28,440 --> 00:11:32,080 Speaker 4: easy place. So if you're interested in starting a podcast, 235 00:11:32,520 --> 00:11:36,480 Speaker 4: go download the free Anchor app or go to anchor 236 00:11:36,679 --> 00:11:38,560 Speaker 4: dot fm to get started. 237 00:11:38,640 --> 00:11:39,079 Speaker 5: Let's do it. 238 00:11:43,160 --> 00:11:46,839 Speaker 7: The only sort of caveat to that is that Kindle 239 00:11:46,920 --> 00:11:49,480 Speaker 7: Direct Publishing will give you an ISBN number, right, and 240 00:11:49,520 --> 00:11:52,559 Speaker 7: so your ISBN number is your is the book where 241 00:11:52,600 --> 00:11:55,600 Speaker 7: people search the book as your barcode. And so if 242 00:11:55,679 --> 00:12:00,319 Speaker 7: you go through Amazon to get an ISBN number, when 243 00:12:00,400 --> 00:12:04,000 Speaker 7: you go to Amazon, is going to show Amazon is 244 00:12:04,000 --> 00:12:07,360 Speaker 7: going to say you independently published this book, right, Or 245 00:12:07,800 --> 00:12:12,000 Speaker 7: you can buy your own ISBN number, which is if 246 00:12:12,040 --> 00:12:15,240 Speaker 7: you go to Balkers. So Balkers is the company that 247 00:12:15,440 --> 00:12:18,640 Speaker 7: offers ISBN numbers and that's what identifies your book. If 248 00:12:18,679 --> 00:12:21,400 Speaker 7: you go to buy Bokers, and I think the website 249 00:12:21,480 --> 00:12:24,480 Speaker 7: is my identifiers dot com, you can actually buy your 250 00:12:24,559 --> 00:12:25,840 Speaker 7: own ISBN number. 251 00:12:26,120 --> 00:12:27,360 Speaker 5: Why is that important? Right? 252 00:12:28,280 --> 00:12:33,480 Speaker 7: It's important because for me as a speaker, as somebody 253 00:12:33,559 --> 00:12:36,840 Speaker 7: who you know, my books are are how I teach 254 00:12:36,920 --> 00:12:37,280 Speaker 7: the people. 255 00:12:37,360 --> 00:12:40,880 Speaker 5: But it also is a way like a resume that 256 00:12:41,080 --> 00:12:41,840 Speaker 5: lets me in so. 257 00:12:41,920 --> 00:12:44,959 Speaker 7: People could book me for speaking engagements, people book me 258 00:12:45,040 --> 00:12:47,760 Speaker 7: for media, you know, media opportunities, things of that nature, 259 00:12:47,920 --> 00:12:51,599 Speaker 7: which give me more visibility to sell more books. For 260 00:12:51,760 --> 00:12:55,560 Speaker 7: some reason, there's still this negative taboo on self published 261 00:12:55,600 --> 00:12:59,319 Speaker 7: office and so if I use Amazon to to give 262 00:12:59,360 --> 00:13:03,040 Speaker 7: me my is number, it's gonna show that I'm independently 263 00:13:03,120 --> 00:13:05,040 Speaker 7: published and people are not gonna take me as serious. 264 00:13:05,160 --> 00:13:05,520 Speaker 5: Serious. 265 00:13:05,840 --> 00:13:08,280 Speaker 7: So what I do is I go to Boukers, and 266 00:13:08,360 --> 00:13:11,360 Speaker 7: I buy my own I VN number under my own 267 00:13:11,480 --> 00:13:14,760 Speaker 7: company called One Brick Publishing, right, so all of my 268 00:13:14,880 --> 00:13:19,280 Speaker 7: books have been distributed under One Brick Publishing. The reason 269 00:13:19,320 --> 00:13:21,560 Speaker 7: why it's One Brick Publishing and it's not ash Cash 270 00:13:21,640 --> 00:13:24,480 Speaker 7: Publishing is because I want you to I don't want. 271 00:13:24,360 --> 00:13:27,400 Speaker 4: You to be like, oh, Ash Cash, the same guy. 272 00:13:29,360 --> 00:13:31,480 Speaker 4: You know, it looks better if it's a bigger exactly. 273 00:13:31,679 --> 00:13:35,000 Speaker 5: So now people are like, yoke Ernest, what's up. 274 00:13:35,120 --> 00:13:37,520 Speaker 2: You ever walk into a small business and everything just 275 00:13:37,760 --> 00:13:40,880 Speaker 2: works like the checkout is fast, the re seats are digital, 276 00:13:41,440 --> 00:13:44,400 Speaker 2: tipping is a breeze, and you're out the door before 277 00:13:44,440 --> 00:13:48,559 Speaker 2: the line even builds odds are they're using Square. 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It's about 287 00:14:18,000 --> 00:14:20,360 Speaker 2: giving you time back so you can focus on what 288 00:14:20,600 --> 00:14:24,160 Speaker 2: matters most ready. To see how Square can transform your business, 289 00:14:24,520 --> 00:14:29,080 Speaker 2: visit Square dot com backslash go backslash eyl to learn 290 00:14:29,200 --> 00:14:34,360 Speaker 2: more that Square dot Com backslash, go backslash eyl. Don't wait, 291 00:14:34,680 --> 00:14:37,480 Speaker 2: don't hesitate. Let's Square handle the back end so you 292 00:14:37,520 --> 00:14:43,840 Speaker 2: can keep pushing your vision forward. This episode is brought 293 00:14:43,880 --> 00:14:45,760 Speaker 2: to you by P and C Bank. 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Terms and conditions apply. 320 00:16:20,520 --> 00:16:22,680 Speaker 1: Hiring Indeed is all you need. 321 00:16:23,720 --> 00:16:25,240 Speaker 5: I literally get people to hit me like joke. 322 00:16:25,280 --> 00:16:28,720 Speaker 7: Can you connect with one brick publisher back the sound 323 00:16:28,800 --> 00:16:32,560 Speaker 7: dope And honestly, you know what one brick publishing is 324 00:16:32,600 --> 00:16:34,760 Speaker 7: because back in the days, I used to move those bricks. 325 00:16:36,360 --> 00:16:39,240 Speaker 3: One brick publisher, one brick out of time. 326 00:16:40,400 --> 00:16:43,160 Speaker 5: That's where that's where, That's where I got it from. 327 00:16:43,160 --> 00:16:45,400 Speaker 7: Actually, I was watching a Will Smith story, and will 328 00:16:45,480 --> 00:16:47,960 Speaker 7: Smith was giving his example about how him and his 329 00:16:48,120 --> 00:16:50,480 Speaker 7: brother got you know, his pops tore down his wall 330 00:16:50,760 --> 00:16:52,600 Speaker 7: and told him to rebuild the wall. And they were 331 00:16:52,640 --> 00:16:54,560 Speaker 7: looking like, yoha, I'm gonna rebuild the wall. They said, Yo, 332 00:16:54,880 --> 00:16:56,640 Speaker 7: build it one brick at a time. As you make 333 00:16:56,720 --> 00:16:59,160 Speaker 7: sure that this is the best brick possible, then you'll 334 00:16:59,200 --> 00:17:01,320 Speaker 7: have a good wall. Was like, oh, that's a dope story. 335 00:17:01,680 --> 00:17:03,160 Speaker 7: Then that's what I'm gonna do. I'm gonna build a 336 00:17:03,200 --> 00:17:06,080 Speaker 7: publishing company one brick at a time. And so now 337 00:17:06,480 --> 00:17:08,560 Speaker 7: when you look at my books, they're all published by 338 00:17:08,640 --> 00:17:11,600 Speaker 7: one brick. And the reason why that's important because now 339 00:17:11,640 --> 00:17:14,200 Speaker 7: when people are looking for somebody, looking for experts and 340 00:17:14,280 --> 00:17:17,080 Speaker 7: looking for people, uh, they're gonna see everything. 341 00:17:17,240 --> 00:17:18,520 Speaker 5: You know, everything's professional. 342 00:17:19,840 --> 00:17:23,760 Speaker 7: It gives this you know, illusion that you're signed to 343 00:17:23,880 --> 00:17:26,719 Speaker 7: a publishing house and and people take you more serious 344 00:17:26,760 --> 00:17:26,960 Speaker 7: from that. 345 00:17:27,119 --> 00:17:30,200 Speaker 4: Now that's dope. Before I just want to see you're 346 00:17:30,280 --> 00:17:30,960 Speaker 4: early legion. 347 00:17:31,040 --> 00:17:31,159 Speaker 8: Man. 348 00:17:31,200 --> 00:17:35,240 Speaker 4: We give it a lot of fact game like, yo, honestly, 349 00:17:35,880 --> 00:17:39,280 Speaker 4: we might have to start charging myself. It's a little different. 350 00:17:39,800 --> 00:17:40,440 Speaker 4: It's getting crazy. 351 00:17:40,480 --> 00:17:42,639 Speaker 3: It's crazy. So you have you haven't done an audio 352 00:17:42,720 --> 00:17:43,440 Speaker 3: book yet, right. 353 00:17:45,520 --> 00:17:45,720 Speaker 5: Book? 354 00:17:45,800 --> 00:17:48,040 Speaker 8: So is it the same process? Like, so if you 355 00:17:48,200 --> 00:17:50,560 Speaker 8: do it through I'm not gonna say the companies yet, right, 356 00:17:50,640 --> 00:17:51,680 Speaker 8: you send it to an editor. 357 00:17:52,040 --> 00:17:53,560 Speaker 3: Now they tell you what you need to say and 358 00:17:53,640 --> 00:17:54,520 Speaker 3: you do it through the audio. 359 00:17:54,840 --> 00:17:57,320 Speaker 7: So so so when I do the audios, and that 360 00:17:57,440 --> 00:17:59,720 Speaker 7: was that was another thing, right, I was like, so 361 00:17:59,840 --> 00:18:02,159 Speaker 7: I make I make a living off a book, so 362 00:18:02,240 --> 00:18:04,320 Speaker 7: you know what I'm saying. And what I realized was 363 00:18:04,920 --> 00:18:08,000 Speaker 7: that you know, and it happened and I went backwards 364 00:18:08,080 --> 00:18:09,800 Speaker 7: because when I put out the j book, the four 365 00:18:09,840 --> 00:18:11,720 Speaker 7: forty four book, I had uber. 366 00:18:11,600 --> 00:18:14,239 Speaker 5: Drivers like yo, bro, I need this book, but I'm 367 00:18:14,280 --> 00:18:15,159 Speaker 5: in my uber all. 368 00:18:15,080 --> 00:18:18,640 Speaker 7: Day and I'm like, oh, and so I kept forgetting 369 00:18:18,640 --> 00:18:21,840 Speaker 7: about a market of people who either drive who don't 370 00:18:21,880 --> 00:18:22,399 Speaker 7: have that's. 371 00:18:22,320 --> 00:18:25,240 Speaker 5: Like me, or not pick up a physical book. 372 00:18:25,760 --> 00:18:28,760 Speaker 7: And so literally like fashot out the garage band, like 373 00:18:28,880 --> 00:18:33,280 Speaker 7: I literally recorded my audio books right right, I'm saying, 374 00:18:33,359 --> 00:18:35,840 Speaker 7: like I literally you know what I'm saying, like like 375 00:18:35,960 --> 00:18:40,080 Speaker 7: recording my books on garage band once to you, and 376 00:18:40,160 --> 00:18:42,359 Speaker 7: I like, I read the book. So I'm literally like 377 00:18:42,480 --> 00:18:45,840 Speaker 7: reading the book once it's done, even if I mess 378 00:18:45,920 --> 00:18:47,400 Speaker 7: up with whatever the case may be. To get get 379 00:18:47,440 --> 00:18:50,280 Speaker 7: everything right, I send it to somebody on on that 380 00:18:50,440 --> 00:18:52,600 Speaker 7: company again, and you can look. 381 00:18:52,520 --> 00:18:55,040 Speaker 5: For you know, you know, audio edit to whatever the 382 00:18:55,080 --> 00:18:55,560 Speaker 5: case may be. 383 00:18:56,160 --> 00:18:58,639 Speaker 7: They edited. They even take out the dead air, so 384 00:18:58,800 --> 00:19:01,480 Speaker 7: like like sometimes if that doesn't sound right and there's 385 00:19:01,520 --> 00:19:03,840 Speaker 7: dead air, and they take they like they edited compress it. 386 00:19:04,680 --> 00:19:07,840 Speaker 7: I mean you you know you listen to it. A freelance, right, yeah, 387 00:19:07,920 --> 00:19:10,359 Speaker 7: all freelance. So yeah, all these people are freelance. And 388 00:19:10,440 --> 00:19:12,439 Speaker 7: then there's a company called a c X. It's all 389 00:19:12,480 --> 00:19:14,080 Speaker 7: owned by Amazon. Amazon run things. 390 00:19:14,119 --> 00:19:17,840 Speaker 5: So yeah, they run things. So a c X right, 391 00:19:18,000 --> 00:19:20,080 Speaker 5: A a c X dot com. 392 00:19:20,680 --> 00:19:24,359 Speaker 7: Uh, if you go to them, now, you upload your file, 393 00:19:24,440 --> 00:19:26,800 Speaker 7: you put the title and all that stuff, and then 394 00:19:26,920 --> 00:19:29,960 Speaker 7: they distribute the book to audible dot com and iTunes. 395 00:19:30,320 --> 00:19:32,480 Speaker 7: And so now if you look look for my book 396 00:19:32,560 --> 00:19:34,800 Speaker 7: on audio, you'll see it on Audible, You'll see it 397 00:19:34,840 --> 00:19:35,480 Speaker 7: on iTunes. 398 00:19:35,480 --> 00:19:37,000 Speaker 5: And that's how how I do audio books. 399 00:19:37,040 --> 00:19:37,640 Speaker 4: They do it for free. 400 00:19:38,200 --> 00:19:38,400 Speaker 3: Yeah. 401 00:19:38,440 --> 00:19:41,320 Speaker 7: So so the so the thing about Amazon and a 402 00:19:41,440 --> 00:19:43,800 Speaker 7: c X and on these people, it's print on demand, right, 403 00:19:44,480 --> 00:19:47,080 Speaker 7: which means that it's all consignment. So it's not like 404 00:19:47,200 --> 00:19:49,119 Speaker 7: you don't have to pay anything. They just take a 405 00:19:49,160 --> 00:19:50,399 Speaker 7: percentage of what's being sold. 406 00:19:51,040 --> 00:19:53,000 Speaker 4: I was gonna ask you that because somebody else try 407 00:19:53,080 --> 00:19:54,399 Speaker 4: my man, I M P. 408 00:19:54,520 --> 00:19:54,720 Speaker 1: O P. 409 00:19:55,080 --> 00:19:58,040 Speaker 4: Steve. Yeah, he wrote a book and that's my guy too. 410 00:19:58,119 --> 00:19:58,280 Speaker 1: Yeah. 411 00:19:58,320 --> 00:20:02,280 Speaker 4: Yeah. And he was saying that like you said, because 412 00:20:02,280 --> 00:20:04,119 Speaker 4: I was asking him, like, what if you have like 413 00:20:04,160 --> 00:20:06,399 Speaker 4: a thousand books and they're not selling. He was like, well, 414 00:20:06,400 --> 00:20:09,159 Speaker 4: they only print the books right as you want it. 415 00:20:09,400 --> 00:20:10,920 Speaker 4: If you go into a show, you can have like 416 00:20:10,920 --> 00:20:13,639 Speaker 4: one hundred books, but until then it's ordered, and then 417 00:20:13,640 --> 00:20:15,679 Speaker 4: when they actually order it, then they'll print it. Can 418 00:20:15,680 --> 00:20:16,760 Speaker 4: you explain that product? Yeah? 419 00:20:16,800 --> 00:20:19,160 Speaker 7: So it's the dopest thing. And that's why I think. 420 00:20:19,680 --> 00:20:22,840 Speaker 7: And it's two different business models, right. I'm not of 421 00:20:22,960 --> 00:20:25,000 Speaker 7: the thinking that one is better than the other. Do 422 00:20:25,160 --> 00:20:27,879 Speaker 7: what works for you, right, because we all know Eric Thomas, 423 00:20:27,960 --> 00:20:31,040 Speaker 7: the hip hop preacher, when he came out with his book, 424 00:20:31,119 --> 00:20:33,320 Speaker 7: he did not put it on Amazon, right, He sold 425 00:20:33,320 --> 00:20:34,520 Speaker 7: them straight out his garage. 426 00:20:34,600 --> 00:20:37,320 Speaker 5: He did all that, right. And you know, obviously you 427 00:20:37,440 --> 00:20:38,240 Speaker 5: keep the lion Shire. 428 00:20:38,400 --> 00:20:41,840 Speaker 7: But if you have the capital upfront to do that, 429 00:20:42,000 --> 00:20:43,800 Speaker 7: to buy the books and do all that stuff, then 430 00:20:43,880 --> 00:20:47,360 Speaker 7: that's fine. Or if you have the you know, if 431 00:20:47,400 --> 00:20:50,040 Speaker 7: people are reaching out to you, right, you have the demand, 432 00:20:50,400 --> 00:20:53,159 Speaker 7: then that makes sense. But if somebody's just starting out, 433 00:20:53,240 --> 00:20:55,560 Speaker 7: I literally write like I can literally put out a 434 00:20:55,600 --> 00:20:58,199 Speaker 7: book for less than five hundred dollars, right, because all 435 00:20:58,240 --> 00:21:00,280 Speaker 7: I'm telling you is that all I mean is the 436 00:21:00,280 --> 00:21:02,760 Speaker 7: person to do to cover for me. I need an editor, 437 00:21:03,000 --> 00:21:04,920 Speaker 7: and I need somebody to do the design for me. 438 00:21:05,000 --> 00:21:07,080 Speaker 7: And then now I have the book out, what happens 439 00:21:07,200 --> 00:21:08,840 Speaker 7: is I set the price. Right, So let's say I 440 00:21:08,880 --> 00:21:10,080 Speaker 7: want I want to charge you know, I want to 441 00:21:10,160 --> 00:21:12,359 Speaker 7: charge fourteen ninety nine for my books. I put it 442 00:21:12,400 --> 00:21:15,280 Speaker 7: out on Amazon for fourteen ninety nine and so so 443 00:21:15,680 --> 00:21:18,440 Speaker 7: so I don't have to pay anything at all. Every 444 00:21:18,520 --> 00:21:22,240 Speaker 7: time somebody orders a book Amazon, they take care of 445 00:21:22,320 --> 00:21:25,359 Speaker 7: the printing and so they minus the printing cost. And 446 00:21:25,520 --> 00:21:27,920 Speaker 7: so you know a book like this, you know it's 447 00:21:28,000 --> 00:21:30,920 Speaker 7: probably probably cost you about two dollars and fifty cents 448 00:21:31,280 --> 00:21:33,680 Speaker 7: to print, and so they take out that two dollars 449 00:21:33,680 --> 00:21:36,160 Speaker 7: and fifty cent from that fourteen ninety nine, and then 450 00:21:36,440 --> 00:21:39,600 Speaker 7: just to have put it on their platform, they might 451 00:21:39,680 --> 00:21:42,119 Speaker 7: take twenty to forty percent of that and then you 452 00:21:42,240 --> 00:21:44,720 Speaker 7: get the difference. And so that's how it works, where 453 00:21:45,200 --> 00:21:47,159 Speaker 7: you could sell a thousand books, but you don't ever 454 00:21:47,280 --> 00:21:50,760 Speaker 7: have to worry about keeping you know, you know, inventory 455 00:21:50,880 --> 00:21:52,440 Speaker 7: in your trunk or anything like that. 456 00:21:52,960 --> 00:21:55,040 Speaker 5: I mean for me as a speaker. And that's the 457 00:21:55,119 --> 00:21:56,639 Speaker 5: great thing about it too, is. 458 00:21:56,720 --> 00:21:59,600 Speaker 7: That you know, when I when when people buy books 459 00:21:59,720 --> 00:22:02,560 Speaker 7: on Amazon, I get I get a check from them 460 00:22:02,640 --> 00:22:04,000 Speaker 7: each month right at the end of the month. 461 00:22:04,320 --> 00:22:06,920 Speaker 5: But when I do speaking engagements, I'm not, you know, 462 00:22:07,160 --> 00:22:09,920 Speaker 5: I'm I'm ordering my books from them. And think about it. 463 00:22:10,720 --> 00:22:12,639 Speaker 7: If I print out this book and it cost me 464 00:22:12,760 --> 00:22:15,520 Speaker 7: two dollars and fifty cent, I'm selling to you hand 465 00:22:15,520 --> 00:22:18,280 Speaker 7: in hand ten dollars. So I'm still making seven dollars 466 00:22:18,320 --> 00:22:20,159 Speaker 7: and fifty cent and I had to put up no, 467 00:22:20,760 --> 00:22:22,399 Speaker 7: you know, like I had to put up the two 468 00:22:22,480 --> 00:22:24,920 Speaker 7: fifty up front to get it. But I already know 469 00:22:25,160 --> 00:22:27,280 Speaker 7: I'm about to go to the speaking engagement or you know, 470 00:22:27,320 --> 00:22:29,040 Speaker 7: I'm about to speak at the school and the school 471 00:22:29,119 --> 00:22:32,200 Speaker 7: wants X amount of copies. And so it's really a 472 00:22:32,400 --> 00:22:36,480 Speaker 7: low overhead way to make money by not having to 473 00:22:36,560 --> 00:22:38,080 Speaker 7: keep that keep a lot of a lot of the 474 00:22:38,359 --> 00:22:41,320 Speaker 7: revenue or inventory in your trump, you know, in your garage. 475 00:22:41,359 --> 00:22:44,080 Speaker 7: Because I remember my first book, like those books were 476 00:22:44,119 --> 00:22:46,360 Speaker 7: collecting dusk. I was like, hYP you know, I put 477 00:22:46,400 --> 00:22:49,080 Speaker 7: the money out of run. I'm gonna get a thousand copies. 478 00:22:49,480 --> 00:22:51,600 Speaker 7: I'm thinking that they're gonna sell out, and I'm gonna 479 00:22:51,600 --> 00:22:53,760 Speaker 7: sit in there and look at these like blawing duff 480 00:22:53,800 --> 00:22:54,159 Speaker 7: off of them. 481 00:22:54,240 --> 00:22:55,280 Speaker 3: You know what we got? We got. 482 00:22:55,320 --> 00:22:56,760 Speaker 8: I mean it's pretty similar to us. Like a lot 483 00:22:56,800 --> 00:22:58,760 Speaker 8: of times we go places and people ask it's like, yo, 484 00:22:59,240 --> 00:22:59,880 Speaker 8: can I get a shirt? 485 00:23:00,040 --> 00:23:00,480 Speaker 3: A shirt? 486 00:23:00,520 --> 00:23:03,080 Speaker 8: And we're like, well, we were gonna carry the shirts, right, 487 00:23:03,600 --> 00:23:05,639 Speaker 8: we got a copy that you order them online, you 488 00:23:05,720 --> 00:23:07,440 Speaker 8: go to our website, you can get them. We don't 489 00:23:07,440 --> 00:23:09,800 Speaker 8: walk around with inventory, right because, like who wants to 490 00:23:09,840 --> 00:23:13,919 Speaker 8: be stuck with exact five hundred s exactly and right exactly, 491 00:23:13,960 --> 00:23:17,080 Speaker 8: putting out that upfront capital and then having to wait 492 00:23:17,400 --> 00:23:20,080 Speaker 8: or hustle your way to get rid of that inventory, 493 00:23:20,200 --> 00:23:22,679 Speaker 8: opposed to just saying, you know what, if the demand 494 00:23:22,800 --> 00:23:24,040 Speaker 8: is there, let me put it out there. 495 00:23:24,440 --> 00:23:26,239 Speaker 7: And if if the demand is there, it's a win 496 00:23:26,320 --> 00:23:28,159 Speaker 7: win for everybody. And that's why I like that that 497 00:23:28,240 --> 00:23:28,879 Speaker 7: business model. 498 00:23:30,080 --> 00:23:34,240 Speaker 4: And all right, so for independent authors, how does that work? 499 00:23:34,240 --> 00:23:35,760 Speaker 4: As far as different, Like if you signed to a 500 00:23:35,840 --> 00:23:39,080 Speaker 4: major public kit like Simon and Schuster that time, Like 501 00:23:39,560 --> 00:23:41,840 Speaker 4: it's like I think Charlamage because he actually Chearlamagne. He 502 00:23:41,960 --> 00:23:44,800 Speaker 4: spoke about that where he signed to parliament. Shuster and 503 00:23:45,920 --> 00:23:48,040 Speaker 4: he did the book Black Privilege. Then think he did 504 00:23:48,080 --> 00:23:51,440 Speaker 4: another book, yeah, and he was saying he was like, 505 00:23:51,600 --> 00:23:54,000 Speaker 4: you know what, I should have just did this myself 506 00:23:54,080 --> 00:23:56,879 Speaker 4: and killed it. So like, what's the like, is it 507 00:23:56,960 --> 00:23:58,440 Speaker 4: like a record deal? Like they take exactly? 508 00:23:58,640 --> 00:23:59,480 Speaker 5: Is exactly like it? 509 00:23:59,800 --> 00:24:02,600 Speaker 7: Is it exactly like a record deal? So so pretty 510 00:24:02,680 --> 00:24:06,080 Speaker 7: much it's exactly like a record pretty much. Simon and 511 00:24:06,119 --> 00:24:09,040 Speaker 7: Schuster says, oh you hot, right now, all right, I'm 512 00:24:09,040 --> 00:24:10,879 Speaker 7: gonna put out this book and I'm gonna give you 513 00:24:10,960 --> 00:24:13,280 Speaker 7: points off the book, right, and so if I sell 514 00:24:13,320 --> 00:24:15,160 Speaker 7: the book for ten dollars, I'll give you a dollar, 515 00:24:15,200 --> 00:24:17,560 Speaker 7: like and then numbers are like it's so archaic, like 516 00:24:17,600 --> 00:24:19,880 Speaker 7: their numbers are probably steal that. Right, If they sell 517 00:24:19,920 --> 00:24:22,160 Speaker 7: a book for ten dollars, you probably still only get 518 00:24:22,560 --> 00:24:24,520 Speaker 7: one dollar off of every book you sell. 519 00:24:24,760 --> 00:24:27,280 Speaker 5: Right, he has two number one best sellers exactly, And. 520 00:24:27,280 --> 00:24:30,159 Speaker 7: So what happens is, you know they they they definitely 521 00:24:30,200 --> 00:24:32,719 Speaker 7: gave him an advance because of who he is, right, 522 00:24:33,160 --> 00:24:36,160 Speaker 7: So what happens is they but they give him this advance. 523 00:24:36,400 --> 00:24:38,840 Speaker 7: They say here's this money up front, and then whatever 524 00:24:38,920 --> 00:24:41,359 Speaker 7: we sell you get, you know, like we deduct that 525 00:24:41,480 --> 00:24:44,919 Speaker 7: from the advance and you'll you'll get royalties forever. Right, 526 00:24:45,000 --> 00:24:47,720 Speaker 7: You'll get a dollar off of every book you sell forever. 527 00:24:48,240 --> 00:24:49,600 Speaker 7: But who gets that nine dollars? 528 00:24:50,200 --> 00:24:50,320 Speaker 3: Right? 529 00:24:50,359 --> 00:24:51,280 Speaker 5: It's Simon and Schuster. 530 00:24:53,440 --> 00:24:56,200 Speaker 7: He's a big enough name that if he self published 531 00:24:56,240 --> 00:24:59,040 Speaker 7: the book himself, he would have kept the line share 532 00:24:59,080 --> 00:25:01,160 Speaker 7: of that. And that's why I love being a self 533 00:25:01,200 --> 00:25:04,280 Speaker 7: published author, right, because that's exactly that. When I first 534 00:25:04,560 --> 00:25:07,160 Speaker 7: wrote my book, I knew that I have direct access 535 00:25:07,680 --> 00:25:10,639 Speaker 7: to my consumer through Twitter, and then Instagram came and 536 00:25:10,720 --> 00:25:14,120 Speaker 7: then Facebook to the point and I'm not even done yet, 537 00:25:14,200 --> 00:25:16,240 Speaker 7: Like I haven't even hit the height of where I 538 00:25:16,400 --> 00:25:20,080 Speaker 7: know I'll be. But imagine that, right the moment where 539 00:25:20,320 --> 00:25:24,040 Speaker 7: millions of people know that Ash Cash chiefes Financial Education, 540 00:25:24,400 --> 00:25:26,240 Speaker 7: and people say, wow, he got these books. I want 541 00:25:26,280 --> 00:25:27,040 Speaker 7: to learn about credit? 542 00:25:27,200 --> 00:25:28,600 Speaker 5: Where can I go? I want to learn about this? 543 00:25:28,840 --> 00:25:31,480 Speaker 5: And they go and get all these books. I eat 544 00:25:31,520 --> 00:25:33,600 Speaker 5: off that forever. You know what I'm saying. 545 00:25:34,240 --> 00:25:36,560 Speaker 4: But the intellectual probably, and like you said too off camera, 546 00:25:36,720 --> 00:25:39,680 Speaker 4: is like that's something that stays, that's a catalyg like music. 547 00:25:39,760 --> 00:25:41,159 Speaker 4: So we talk about, like evenh Nipsey. A lot of 548 00:25:41,160 --> 00:25:42,680 Speaker 4: people just got up on Nipsey last year with his 549 00:25:42,760 --> 00:25:44,760 Speaker 4: last album, but he had a Body of Work mixtape 550 00:25:44,800 --> 00:25:46,919 Speaker 4: before that. So when they heard Victory Lap, they were 551 00:25:46,960 --> 00:25:48,920 Speaker 4: so impressed with it, and it's like, Okay, let me 552 00:25:49,040 --> 00:25:51,159 Speaker 4: go back to pulletaink got no names on it and 553 00:25:51,280 --> 00:25:53,600 Speaker 4: all the other stuff that he did early on, but 554 00:25:53,760 --> 00:25:56,320 Speaker 4: you already have that music sitting. Even Chris Gotti said 555 00:25:56,320 --> 00:25:57,639 Speaker 4: that on our interview with him, when he was like, 556 00:25:58,240 --> 00:26:00,200 Speaker 4: once the music is dead, it should be there for ever, 557 00:26:00,560 --> 00:26:03,200 Speaker 4: right because DMX is still gonna make money if somebody 558 00:26:03,240 --> 00:26:05,359 Speaker 4: buys It's dark and hell, it's hot Jacket. It came 559 00:26:05,400 --> 00:26:06,440 Speaker 4: out fifteen years exactly. 560 00:26:06,480 --> 00:26:09,040 Speaker 8: It's like they had the Wall Street Jonna actually published 561 00:26:09,040 --> 00:26:11,080 Speaker 8: this article on Slick Rick and how a lot of 562 00:26:11,200 --> 00:26:12,640 Speaker 8: that he is the most sample song in the history 563 00:26:12,640 --> 00:26:14,080 Speaker 8: of hip hop and he still. 564 00:26:13,920 --> 00:26:15,600 Speaker 3: Makes money over it, but not as much as she 565 00:26:15,640 --> 00:26:17,159 Speaker 3: could have. Right, he still is you know. 566 00:26:17,240 --> 00:26:19,160 Speaker 7: YO, think about this and I think I wouldn't say 567 00:26:19,160 --> 00:26:21,000 Speaker 7: I wrote it in the four forty four book. I 568 00:26:21,040 --> 00:26:25,000 Speaker 7: talked about Whitney Houston right when Bodyguard came out. I 569 00:26:25,080 --> 00:26:29,960 Speaker 7: Will Always Love You her biggest record ever. Dolly Parton 570 00:26:30,040 --> 00:26:32,360 Speaker 7: wrote it. Yeah, she made the least amount of money 571 00:26:32,400 --> 00:26:34,040 Speaker 7: from it. Whitney used to make the least amount of 572 00:26:34,080 --> 00:26:34,600 Speaker 7: money from. 573 00:26:34,440 --> 00:26:37,000 Speaker 4: It, Dolly Partner. It's a sample. She wrote her song. 574 00:26:37,119 --> 00:26:37,720 Speaker 5: It is her song. 575 00:26:37,840 --> 00:26:40,080 Speaker 8: It's her song. I think she actually performed it before too. 576 00:26:40,160 --> 00:26:42,240 Speaker 8: It's a remake and remake up the song, right and 577 00:26:42,520 --> 00:26:46,159 Speaker 8: so she so, so you know now Whitney Houston, you know, 578 00:26:46,280 --> 00:26:49,080 Speaker 8: crossed over. She has this movie with Kevin Costner and 579 00:26:49,160 --> 00:26:50,680 Speaker 8: all these people are like, oh my god, I will 580 00:26:50,680 --> 00:26:51,280 Speaker 8: always love you. 581 00:26:51,400 --> 00:26:53,000 Speaker 5: I think I think it's so forty two. 582 00:26:53,040 --> 00:26:56,040 Speaker 8: Million, they're crazy number. And she had, I mean, thankfully 583 00:26:56,119 --> 00:26:58,119 Speaker 8: for her. She had like three other number ones off 584 00:26:58,160 --> 00:26:59,600 Speaker 8: that soundtrack, but the biggest. 585 00:26:59,320 --> 00:27:00,960 Speaker 3: One was you know what I'm saying. 586 00:27:01,040 --> 00:27:04,240 Speaker 7: So and so the point is, as as the Honorable 587 00:27:04,280 --> 00:27:09,360 Speaker 7: Sean Carter says, until you right, until you own your own, 588 00:27:09,400 --> 00:27:11,920 Speaker 7: you can't be free. It's about it's about ownership. And 589 00:27:12,640 --> 00:27:16,000 Speaker 7: you know, again, you have to believe in yourself right. 590 00:27:16,400 --> 00:27:18,399 Speaker 7: And a lot of times people are gonna say, yo, 591 00:27:18,480 --> 00:27:20,399 Speaker 7: you know what, I'm gonna take it. I mean, you know, 592 00:27:20,520 --> 00:27:24,120 Speaker 7: sometimes people will sell their intellectual property because they want 593 00:27:24,160 --> 00:27:25,320 Speaker 7: to put it in the door. They want to do 594 00:27:25,440 --> 00:27:29,400 Speaker 7: certain things. But if you believe that your information is gold. 595 00:27:29,480 --> 00:27:31,760 Speaker 7: If you believe or if somebody else believes, and they're 596 00:27:31,800 --> 00:27:34,439 Speaker 7: willing to pay you for it, sometimes waiting it out right, 597 00:27:34,520 --> 00:27:36,679 Speaker 7: like master p said, Master people was like yo, they 598 00:27:36,760 --> 00:27:37,480 Speaker 7: when once they. 599 00:27:37,480 --> 00:27:41,920 Speaker 5: Offered me a million dollars, I realized, I knew you 600 00:27:41,960 --> 00:27:43,280 Speaker 5: know what I'm saying. And so because of that, he 601 00:27:43,400 --> 00:27:45,120 Speaker 5: held out and that's why he made so much money. 602 00:27:45,240 --> 00:27:47,160 Speaker 5: And so we have to be of that mindset. 603 00:27:47,240 --> 00:27:49,080 Speaker 7: And that's what you know, I like to teach, and 604 00:27:49,160 --> 00:27:51,760 Speaker 7: that's what we're teaching is ownership is key because that 605 00:27:52,040 --> 00:27:54,760 Speaker 7: that is that is your you know, that's your income, 606 00:27:54,880 --> 00:27:55,720 Speaker 7: that's your legacy. 607 00:27:55,800 --> 00:27:57,200 Speaker 5: That's what you could pass down. 608 00:27:57,280 --> 00:27:59,520 Speaker 7: You can't pass right, all right, great, if you get 609 00:27:59,560 --> 00:28:03,280 Speaker 7: this royal from another company them like they were not. 610 00:28:03,560 --> 00:28:06,280 Speaker 7: They did not write the book, they did not, they 611 00:28:06,320 --> 00:28:08,520 Speaker 7: did not write the verse. Why are they getting the 612 00:28:08,640 --> 00:28:11,600 Speaker 7: most of it? Why? Why why am I signed to you? 613 00:28:12,640 --> 00:28:12,800 Speaker 5: Right? 614 00:28:13,600 --> 00:28:16,919 Speaker 7: Yes, if you have the distribution channel, then we should partner, 615 00:28:16,960 --> 00:28:18,119 Speaker 7: we should make money together. 616 00:28:18,680 --> 00:28:20,520 Speaker 5: But why am I on again ten percent? 617 00:28:21,400 --> 00:28:23,680 Speaker 7: And and yeah, you got casts associated with it, but 618 00:28:23,760 --> 00:28:26,240 Speaker 7: you're still making more than me and it's my name, 619 00:28:26,480 --> 00:28:31,080 Speaker 7: my likeness, my information, my music, my whatever, and now 620 00:28:31,160 --> 00:28:32,840 Speaker 7: you're you're able to profit the most of it. 621 00:28:32,880 --> 00:28:33,640 Speaker 5: It doesn't make sense. 622 00:28:35,000 --> 00:28:37,080 Speaker 3: Gems him right there. 623 00:28:39,000 --> 00:28:45,000 Speaker 6: My graduates from my school being forced back. Drop drop, Mike, 624 00:28:45,160 --> 00:28:46,520 Speaker 6: drop bad drop. 625 00:28:57,680 --> 00:29:01,280 Speaker 9: An illegal alien from Guatemala charged with raping a child 626 00:29:01,360 --> 00:29:05,160 Speaker 9: in Massachusetts. An MS thirteen gang member from Al Salvador 627 00:29:05,400 --> 00:29:09,520 Speaker 9: accused of murdering a Texas man of Venezuelan charged with 628 00:29:09,640 --> 00:29:13,480 Speaker 9: filming and selling child pornography in Michigan. These are just 629 00:29:13,600 --> 00:29:17,360 Speaker 9: some of the heinous migrant criminals caught because of President 630 00:29:17,400 --> 00:29:20,920 Speaker 9: Donald J. Trump's leadership. I'm Christy nom the United States 631 00:29:21,000 --> 00:29:25,760 Speaker 9: Secretary of Homeland Security. Under President Trump, attempted illegal border 632 00:29:25,840 --> 00:29:29,360 Speaker 9: crossings are at the lowest levels ever recorded, and over 633 00:29:29,440 --> 00:29:32,600 Speaker 9: one hundred thousand illegal aliens have been arrested. If you 634 00:29:32,760 --> 00:29:36,560 Speaker 9: are here illegally, your next you will be fine nearly 635 00:29:36,680 --> 00:29:40,640 Speaker 9: one thousand dollars a day, imprisoned and deported. You will 636 00:29:40,720 --> 00:29:44,360 Speaker 9: never return. But if you register using our CBP home 637 00:29:44,440 --> 00:29:47,760 Speaker 9: app and leave now, you could be allowed to return legally. 638 00:29:48,160 --> 00:29:52,840 Speaker 9: Do what's right. Leave now. Under President Trump, America's laws, 639 00:29:53,080 --> 00:29:55,480 Speaker 9: border and families will be protected. 640 00:29:55,600 --> 00:29:57,719 Speaker 3: Sponsored by the United States Department of Homeland Security,