1 00:00:02,640 --> 00:00:06,680 Speaker 1: Hey, what's up? Hello, Emily, A body here? With episode 2 00:00:06,760 --> 00:00:11,120 Speaker 1: twenty two of Hurdle. It really is crazy. The higher 3 00:00:11,160 --> 00:00:13,960 Speaker 1: these numbers get, you know, we're we're approaching almost a 4 00:00:14,000 --> 00:00:17,919 Speaker 1: full year of podcasting and the adventures this thing have 5 00:00:18,040 --> 00:00:20,639 Speaker 1: taken me on. It makes me hopeful for all the 6 00:00:20,640 --> 00:00:23,400 Speaker 1: good stuff to come before we get into it. With 7 00:00:23,400 --> 00:00:27,360 Speaker 1: today's guest, Joey Gonzalez, the CEO of Barry's boot Camp. 8 00:00:27,640 --> 00:00:30,960 Speaker 1: Shout out to the sponsor of this episode, Athletic Greens. 9 00:00:31,320 --> 00:00:35,120 Speaker 1: Equal to twelve servings of fruits and vegetables. This ultimate 10 00:00:35,200 --> 00:00:37,840 Speaker 1: daily all in one supplement just makes me perform better. 11 00:00:38,320 --> 00:00:41,760 Speaker 1: I drink it every morning without fail, on an empty stomach, 12 00:00:41,840 --> 00:00:43,479 Speaker 1: usually right after my workout. 13 00:00:43,680 --> 00:00:45,440 Speaker 2: I'll bring it along with me to the subway. 14 00:00:45,760 --> 00:00:48,320 Speaker 1: It tastes great, and it feels great to know that 15 00:00:48,360 --> 00:00:51,400 Speaker 1: I'm providing my body with all the good essential vitamins 16 00:00:51,440 --> 00:00:54,360 Speaker 1: and minerals it really needs. They're offering a special deal 17 00:00:54,440 --> 00:00:57,680 Speaker 1: to Hurdle listeners for twenty free travel packs. That's a 18 00:00:57,760 --> 00:01:00,680 Speaker 1: ninety nine dollars value with your first part. Just just 19 00:01:00,720 --> 00:01:03,840 Speaker 1: go to Athleticgreens dot com slash Hurdle to claim it. 20 00:01:04,240 --> 00:01:08,760 Speaker 1: No code necessary again, that's Athleticgreens dot Com slash hurdle. 21 00:01:09,160 --> 00:01:10,640 Speaker 1: It makes me laugh a little bit when you go 22 00:01:10,640 --> 00:01:15,600 Speaker 1: to the website. It's like Tim Ferriss and me. Okay, 23 00:01:15,640 --> 00:01:17,960 Speaker 1: back to it. Last week I was chatting with Flywell's 24 00:01:18,040 --> 00:01:21,319 Speaker 1: Ruth Zuckerman, and this week we're continuing the theme of 25 00:01:21,360 --> 00:01:25,720 Speaker 1: fitness industry powerhouses with Joey Gonzalez. I've got to admit 26 00:01:26,080 --> 00:01:28,760 Speaker 1: I've met Joey before, but I was definitely fangrolling a 27 00:01:28,800 --> 00:01:31,640 Speaker 1: little bit throughout this episode that we recorded in his 28 00:01:31,720 --> 00:01:34,440 Speaker 1: office in West Hollywood. And I guess that's because more 29 00:01:34,480 --> 00:01:37,160 Speaker 1: so since I'm living in a major city. Barry's is 30 00:01:37,160 --> 00:01:41,160 Speaker 1: a major workout establishment, and this week actually the company 31 00:01:41,200 --> 00:01:45,880 Speaker 1: is celebrating their twenty year anniversary. In today's episode, Gonzalez 32 00:01:45,880 --> 00:01:48,560 Speaker 1: talks about how he was scared and kind of intimidated 33 00:01:48,920 --> 00:01:51,960 Speaker 1: to go to his first Barry's class almost nineteen years ago. 34 00:01:52,520 --> 00:01:55,440 Speaker 1: He talks about how we transitioned from customer to instructor, 35 00:01:55,800 --> 00:01:59,720 Speaker 1: from instructor to manager, from manager to upper level management, 36 00:01:59,760 --> 00:02:01,440 Speaker 1: and well, you see where this is going. 37 00:02:01,560 --> 00:02:04,040 Speaker 2: You know, he sits in the CEO seat right now. 38 00:02:04,360 --> 00:02:06,840 Speaker 1: We have a really great conversation and this tidbit I 39 00:02:06,880 --> 00:02:09,480 Speaker 1: actually really adored was this idea that you don't have 40 00:02:09,560 --> 00:02:12,000 Speaker 1: to be the hero. There's a lot of things in 41 00:02:12,040 --> 00:02:14,799 Speaker 1: life that make us scared or anxious or all of 42 00:02:14,840 --> 00:02:17,320 Speaker 1: those feelings that go along with being a total newbie 43 00:02:17,600 --> 00:02:19,560 Speaker 1: and sometimes just doing your best. 44 00:02:19,639 --> 00:02:22,960 Speaker 2: You know, that's that's good enough. A few housekeeping things. 45 00:02:23,000 --> 00:02:25,200 Speaker 1: If you're in the New York City area, come to 46 00:02:25,280 --> 00:02:28,679 Speaker 1: Hurdle Live tomorrow night, October ninth, at seven pm. I'll 47 00:02:28,680 --> 00:02:32,680 Speaker 1: be chatting with past guests Michael Chernow restaurant tour Extraordinary, 48 00:02:32,960 --> 00:02:37,080 Speaker 1: doctor Jason worseland creator of Their Gun, and Dan Churchill, 49 00:02:37,280 --> 00:02:40,440 Speaker 1: the chef for under Armour and the man behind Charlie Street, 50 00:02:40,480 --> 00:02:43,360 Speaker 1: a new cafe in New Leda. How cool is it 51 00:02:43,400 --> 00:02:45,360 Speaker 1: that I get hang out with these great guys. For 52 00:02:45,440 --> 00:02:47,800 Speaker 1: all the details, head on over to Hurdle dot us 53 00:02:48,080 --> 00:02:51,120 Speaker 1: and snag your ticket. Chernow, Churchill and I are all 54 00:02:51,240 --> 00:02:54,080 Speaker 1: running this year's New York City Marathon. It's crazy that 55 00:02:54,120 --> 00:02:56,480 Speaker 1: it's only a few weeks away and chre Now is 56 00:02:56,520 --> 00:02:59,840 Speaker 1: running it for New York City's largest food rescue organization, City. 57 00:03:00,520 --> 00:03:03,040 Speaker 1: They help feed more than one point two million New 58 00:03:03,120 --> 00:03:05,440 Speaker 1: Yorkers who are struggling to put meals on the table, 59 00:03:05,800 --> 00:03:08,760 Speaker 1: and so all of the proceeds from this Hurdle Live 60 00:03:08,919 --> 00:03:13,200 Speaker 1: installment will go directly to City Harvest. Again, Grab a friend, 61 00:03:13,280 --> 00:03:15,360 Speaker 1: grab a ticket. Let's have some fun. 62 00:03:15,800 --> 00:03:16,360 Speaker 2: As always. 63 00:03:16,400 --> 00:03:21,560 Speaker 1: Connect with the podcast on social at Hurdle Podcast Instagram, Twitter, Facebook. 64 00:03:21,120 --> 00:03:23,120 Speaker 2: And let's keep those screen grabs coming. Guys. 65 00:03:23,400 --> 00:03:26,120 Speaker 1: There's nothing better than going about my day and getting 66 00:03:26,160 --> 00:03:29,200 Speaker 1: tagged in someone's Instagram story telling me that these amazing 67 00:03:29,240 --> 00:03:31,200 Speaker 1: people who are sharing their stories with us on the 68 00:03:31,240 --> 00:03:33,960 Speaker 1: regular are keeping them motivated and helping. 69 00:03:33,680 --> 00:03:35,640 Speaker 2: Them get through some stuff. I think that's it. 70 00:03:35,680 --> 00:03:37,560 Speaker 1: If you have any questions, you need anything, you know 71 00:03:37,560 --> 00:03:40,760 Speaker 1: how to reach me Emily at Hurdle dot us. 72 00:03:41,080 --> 00:03:47,720 Speaker 2: Let's get to hurdling today. 73 00:03:47,760 --> 00:03:50,480 Speaker 1: I am sitting here with Joey Gonzalez. He is the 74 00:03:50,520 --> 00:03:54,280 Speaker 1: CEO of Barry's boot Camp. This feels like a mega 75 00:03:54,360 --> 00:03:59,120 Speaker 1: opportunity today. Thanks for sitting down with me, joe of. 76 00:03:59,080 --> 00:04:00,000 Speaker 3: Course, thank you. 77 00:04:00,160 --> 00:04:02,800 Speaker 1: I would be remiss if I didn't say that Berry's 78 00:04:02,840 --> 00:04:06,520 Speaker 1: boot Camp is definitely my favorite workout. Oh really, I 79 00:04:06,560 --> 00:04:09,279 Speaker 1: know I didn't tell you that before you saved it 80 00:04:09,280 --> 00:04:11,760 Speaker 1: The good stuff saved the gem for the first minute 81 00:04:11,760 --> 00:04:14,440 Speaker 1: of the podcast, you know what it is, and I'll 82 00:04:14,520 --> 00:04:16,760 Speaker 1: let you explain to the audience like what happens inside 83 00:04:16,760 --> 00:04:19,760 Speaker 1: of a Berri's boot Camp class. But for me, I 84 00:04:19,880 --> 00:04:22,320 Speaker 1: just feel like I get the best of everything that 85 00:04:22,360 --> 00:04:25,719 Speaker 1: I like to do in this session. Like I love running, 86 00:04:26,080 --> 00:04:29,599 Speaker 1: I love strength training, and I feel like the energy 87 00:04:29,640 --> 00:04:32,560 Speaker 1: in that room, like it's just a trifecta of all 88 00:04:32,640 --> 00:04:34,520 Speaker 1: the things I look for in a good workout. So 89 00:04:34,560 --> 00:04:37,440 Speaker 1: why don't you explain a little bit about what happens 90 00:04:37,440 --> 00:04:39,080 Speaker 1: inside of a Berri's boot Camp studio. 91 00:04:39,400 --> 00:04:42,279 Speaker 3: Sure, so the work I'll start in the red room, 92 00:04:42,320 --> 00:04:45,480 Speaker 3: which is what we call our studio, and that's the 93 00:04:46,080 --> 00:04:49,479 Speaker 3: experience of BERRIES that hasn't changed in the last twenty years. 94 00:04:49,640 --> 00:04:52,919 Speaker 3: And what we do there is we split cardiovascular in 95 00:04:53,440 --> 00:04:58,640 Speaker 3: interval cardiovascular with true strength training thirty minutes each BERRIES 96 00:04:58,720 --> 00:05:02,160 Speaker 3: is always prioritized cardio and strength training to be equally 97 00:05:02,200 --> 00:05:05,359 Speaker 3: as important. So I think that's why what you get 98 00:05:05,680 --> 00:05:11,760 Speaker 3: is efficiency results a true fat burning, you know, lean 99 00:05:11,839 --> 00:05:16,039 Speaker 3: muscle tissue building workout. It has been an instructor led 100 00:05:16,160 --> 00:05:19,560 Speaker 3: organization since the very beginning. It was founded by Barry 101 00:05:19,720 --> 00:05:22,159 Speaker 3: himself who came up with the concept and has run 102 00:05:22,279 --> 00:05:25,320 Speaker 3: today by me, a CEO who is previously an instructor. 103 00:05:25,640 --> 00:05:30,080 Speaker 3: So our core competency is delivering a product that works. 104 00:05:30,760 --> 00:05:34,480 Speaker 3: Our priority is always focusing on what's happening in that 105 00:05:34,520 --> 00:05:37,920 Speaker 3: red room, making sure that we stay, you know, true 106 00:05:37,920 --> 00:05:40,480 Speaker 3: to who we are, making sure that the workout is 107 00:05:40,520 --> 00:05:44,640 Speaker 3: effective and the instructors are happy and people experience continuing education. 108 00:05:45,440 --> 00:05:49,440 Speaker 1: So what's the uh, what's the mentality behind the Red Room? 109 00:05:49,960 --> 00:05:50,920 Speaker 1: Like why is it red? 110 00:05:51,200 --> 00:05:55,159 Speaker 3: Right? So, originally, when it was founded in nineteen ninety eight, 111 00:05:55,279 --> 00:05:58,680 Speaker 3: the idea was, so this workout is really hard. I mean, 112 00:05:58,720 --> 00:06:00,800 Speaker 3: let's just say it out loud. If you want an 113 00:06:00,800 --> 00:06:02,600 Speaker 3: easy workout, you're not going to go to berries. How 114 00:06:02,600 --> 00:06:05,240 Speaker 3: do we make it fun and sexy and cool? And 115 00:06:05,279 --> 00:06:08,039 Speaker 3: so the red lighting was supposed to mimic what you'd 116 00:06:08,080 --> 00:06:11,920 Speaker 3: experience in a nightclub, so people felt like it was 117 00:06:11,960 --> 00:06:15,960 Speaker 3: a party atmosphere. They'd show up, they'd be red lighting, 118 00:06:16,279 --> 00:06:19,560 Speaker 3: the music was pumping, and it didn't hurt that. One 119 00:06:19,560 --> 00:06:22,160 Speaker 3: of the side effects was that it was extremely flattering 120 00:06:22,200 --> 00:06:26,919 Speaker 3: to the human body. So oftentimes shirts come off. I 121 00:06:26,960 --> 00:06:28,560 Speaker 3: mean it's like, you know, it's a whole thing. 122 00:06:28,839 --> 00:06:31,599 Speaker 1: Wait, so I have to ask this question now, we're 123 00:06:31,839 --> 00:06:37,320 Speaker 1: evaluating all of my personal experiences inside. I'm like, you know, 124 00:06:37,360 --> 00:06:40,200 Speaker 1: I always thought there were super flattering mirrors and berries, 125 00:06:40,240 --> 00:06:42,479 Speaker 1: but now I'm like, is there. It's not only like 126 00:06:42,480 --> 00:06:44,919 Speaker 1: a flattering mirror, but then there's like good lighting. 127 00:06:45,520 --> 00:06:50,159 Speaker 3: Man, the mirrors are true, you are You're not flattering mirrors, 128 00:06:50,160 --> 00:06:51,279 Speaker 3: They're just regular mirrors. 129 00:06:51,320 --> 00:06:53,560 Speaker 1: I feel pretty good about myself today. Okay, all right, 130 00:06:53,640 --> 00:06:56,080 Speaker 1: I'm into that. So you go into a BERRIES. You 131 00:06:56,120 --> 00:06:59,880 Speaker 1: have this experience that combines treadmills and sprinting and the 132 00:07:00,120 --> 00:07:02,520 Speaker 1: strength training, and then throughout the week there are different 133 00:07:02,560 --> 00:07:04,280 Speaker 1: days focused on different body parts. 134 00:07:04,320 --> 00:07:08,080 Speaker 3: So how does that work exactly? So we work opposite 135 00:07:08,160 --> 00:07:10,360 Speaker 3: muscle groups. So on a Monday, you'll do arms, you'll 136 00:07:10,400 --> 00:07:12,320 Speaker 3: do biceps and trisips, and we phone a little bit 137 00:07:12,360 --> 00:07:14,680 Speaker 3: of ads. On a Tuesday, you'll do button legs. On 138 00:07:14,720 --> 00:07:17,400 Speaker 3: a Wednesday you'll do chest and back. On a Thursday 139 00:07:17,440 --> 00:07:20,720 Speaker 3: you'll do abdominalis and on a Friday, Saturday and Sunday 140 00:07:20,720 --> 00:07:22,680 Speaker 3: you do full body. So you're pretty much doing all 141 00:07:22,680 --> 00:07:23,200 Speaker 3: of the above. 142 00:07:23,400 --> 00:07:25,320 Speaker 1: What I'd love to do is jump a little bit 143 00:07:25,440 --> 00:07:28,720 Speaker 1: into your background before we do that, though, I think 144 00:07:28,720 --> 00:07:32,080 Speaker 1: it's important to say that there are forty three we 145 00:07:32,200 --> 00:07:37,920 Speaker 1: counted different various locations across the world. Berries is now 146 00:07:37,960 --> 00:07:43,880 Speaker 1: in the US, Canada, Norway, Sweden, the UK, Italy, UAE, and. 147 00:07:43,880 --> 00:07:45,200 Speaker 2: Soon to come some other places. 148 00:07:45,760 --> 00:07:49,960 Speaker 1: So this didn't happen overnight, no, And you weren't sitting 149 00:07:50,000 --> 00:07:51,880 Speaker 1: at this desk, you know, overnight either. 150 00:07:51,920 --> 00:07:53,320 Speaker 2: So why don't you tell me a little bit about. 151 00:07:53,160 --> 00:07:56,760 Speaker 1: Your background and how your time with Berries really began. 152 00:07:58,040 --> 00:08:03,000 Speaker 3: So my sea story is a Cinderella CEO story because 153 00:08:03,040 --> 00:08:06,040 Speaker 3: I've done everything from clean the toilets to check people 154 00:08:06,080 --> 00:08:10,080 Speaker 3: into answer phones to I began first actually as a customer, 155 00:08:10,360 --> 00:08:13,160 Speaker 3: and I came to Berry's at a crossroads in my 156 00:08:13,240 --> 00:08:17,480 Speaker 3: life where I was sort of wrapping up my previous 157 00:08:17,520 --> 00:08:21,640 Speaker 3: life as an actor slash in the performing arts, trying 158 00:08:21,680 --> 00:08:23,960 Speaker 3: to figure out in which direction I was going to head, 159 00:08:24,920 --> 00:08:29,400 Speaker 3: and landed myself at Barry's. Became completely obsessed by it 160 00:08:29,640 --> 00:08:32,760 Speaker 3: was taking like two classes a day, and just fell 161 00:08:32,840 --> 00:08:36,000 Speaker 3: in love with the concept, with the culture, with the community, 162 00:08:37,160 --> 00:08:40,959 Speaker 3: and became close friends with Barry. And he asked me 163 00:08:41,000 --> 00:08:43,200 Speaker 3: if I wanted to be an instructor, And so I 164 00:08:43,240 --> 00:08:47,840 Speaker 3: hadn't really considered fitness as a vocation prior to that, 165 00:08:48,040 --> 00:08:50,640 Speaker 3: but once he asked, it all just seemed to make 166 00:08:50,720 --> 00:08:54,160 Speaker 3: sense because at Barry's and then you know, in boutique 167 00:08:54,160 --> 00:08:56,400 Speaker 3: fitness in general, you are a bit of an entertainer 168 00:08:56,440 --> 00:08:59,120 Speaker 3: and a bit of a trainer, so they're both pieces, definitely. 169 00:08:59,120 --> 00:09:00,400 Speaker 2: And where were you living at the. 170 00:09:00,200 --> 00:09:02,760 Speaker 3: Time here in La Yeah, I had come out here 171 00:09:03,120 --> 00:09:07,040 Speaker 3: to go to USC Okay, and so I started first 172 00:09:07,080 --> 00:09:10,800 Speaker 3: as an instructor. I then became a manager for the 173 00:09:10,920 --> 00:09:15,319 Speaker 3: LA locations, and I expressed an interest to the partners 174 00:09:16,080 --> 00:09:19,240 Speaker 3: of wanting to invest and become a partner myself, and 175 00:09:19,280 --> 00:09:21,800 Speaker 3: so we worked together first for four years to do 176 00:09:21,840 --> 00:09:25,800 Speaker 3: a very long sniff test and make sert that I 177 00:09:25,920 --> 00:09:28,360 Speaker 3: was the right partner for them, which I totally respect. 178 00:09:29,280 --> 00:09:32,280 Speaker 3: And then in two thousand and eight I moved down 179 00:09:32,360 --> 00:09:34,640 Speaker 3: to San Diego to open our first studio outside of 180 00:09:34,800 --> 00:09:39,160 Speaker 3: LA which was San Diego. Then soon after, in twenty ten, 181 00:09:39,200 --> 00:09:40,800 Speaker 3: I moved to New York to open our first New 182 00:09:40,840 --> 00:09:43,040 Speaker 3: York City studio, and so I just sort of became 183 00:09:43,080 --> 00:09:45,719 Speaker 3: the guy that moved around and proved portability in the 184 00:09:45,760 --> 00:09:47,319 Speaker 3: scalability of the concept. 185 00:09:47,480 --> 00:09:49,440 Speaker 1: Were you excited to be that guy? 186 00:09:50,000 --> 00:09:50,200 Speaker 3: Oh? 187 00:09:50,280 --> 00:09:51,800 Speaker 1: Yeah, yeah, I love travel. 188 00:09:52,240 --> 00:09:54,240 Speaker 3: I still travel a lot to today, and it's just 189 00:09:54,280 --> 00:09:57,400 Speaker 3: something I find invigorating and I love seeing new things 190 00:09:57,400 --> 00:10:00,560 Speaker 3: and meeting new people. So it was definitely a challenge, 191 00:10:01,280 --> 00:10:02,240 Speaker 3: but very very fun. 192 00:10:02,480 --> 00:10:05,199 Speaker 1: I'm interested to know because you still teach today. And 193 00:10:05,520 --> 00:10:08,480 Speaker 1: I actually sat down the other day with Ruth Zuckerman 194 00:10:08,640 --> 00:10:11,360 Speaker 1: from Flywheel, and she still teaches as well. A lot 195 00:10:11,400 --> 00:10:15,600 Speaker 1: of people ask her why are you teaching? Like why 196 00:10:15,600 --> 00:10:17,640 Speaker 1: do you still teach? Like don't you have enough going on? 197 00:10:17,720 --> 00:10:19,640 Speaker 2: Aren't you traveling? Aren't you doing this and that? 198 00:10:20,040 --> 00:10:23,160 Speaker 1: So what is it that keeps you going back into 199 00:10:23,160 --> 00:10:25,160 Speaker 1: the red room day in and day out and teaching 200 00:10:25,200 --> 00:10:27,839 Speaker 1: and connecting with your clientele on that sort of level. 201 00:10:28,760 --> 00:10:31,760 Speaker 3: So I mentioned earlier that Barrie's has always been an 202 00:10:31,760 --> 00:10:35,440 Speaker 3: instructor led organization, and it's just really important for me 203 00:10:35,520 --> 00:10:38,480 Speaker 3: to stay connected to my roots, like I was an instructor, 204 00:10:38,760 --> 00:10:41,920 Speaker 3: right and so I think being an instructor gave me 205 00:10:42,000 --> 00:10:45,679 Speaker 3: so many insights to what could make this business more powerful, 206 00:10:46,480 --> 00:10:49,520 Speaker 3: more compelling, just an all around better experience for people, 207 00:10:49,880 --> 00:10:52,679 Speaker 3: And so that's something I would never give up. It's 208 00:10:52,720 --> 00:10:55,400 Speaker 3: also just fun for me to get in that room 209 00:10:55,440 --> 00:10:57,200 Speaker 3: and let it all go and put my mic on 210 00:10:57,240 --> 00:10:59,240 Speaker 3: and play great music and put together what I hope 211 00:10:59,320 --> 00:11:01,880 Speaker 3: is a fun class for people. There is a type 212 00:11:01,880 --> 00:11:05,520 Speaker 3: of immediate gratification you get from that. The instructors are 213 00:11:05,600 --> 00:11:08,040 Speaker 3: the stars, right, and it's like you've changed my life. 214 00:11:08,200 --> 00:11:11,440 Speaker 3: Your classic it's you know, everyone loves it. You know, 215 00:11:11,480 --> 00:11:12,640 Speaker 3: from life. 216 00:11:12,520 --> 00:11:15,720 Speaker 2: Change, you get a life change. Everyone gets a life change. Yeah, 217 00:11:15,760 --> 00:11:17,120 Speaker 2: I can totally identify with that. 218 00:11:17,200 --> 00:11:19,160 Speaker 1: What uh you said you were at kind of a 219 00:11:19,200 --> 00:11:23,280 Speaker 1: crossroads in your life before you started teaching at Berries 220 00:11:23,320 --> 00:11:25,760 Speaker 1: and when you were, you know, going for the first time. 221 00:11:26,000 --> 00:11:28,920 Speaker 1: What were you doing for fitness before you found Berries? 222 00:11:29,559 --> 00:11:31,720 Speaker 3: Before Barries? I was the very I was like a 223 00:11:31,800 --> 00:11:36,840 Speaker 3: typical had a membership at La Fitness or some gym, 224 00:11:36,960 --> 00:11:39,720 Speaker 3: big box gym. Yeah, would bring my you know, Men's 225 00:11:39,760 --> 00:11:43,800 Speaker 3: Fitness or Men's Health magazine there and open up, you know, 226 00:11:44,400 --> 00:11:47,600 Speaker 3: the workout and do whatever program they had written, which 227 00:11:47,840 --> 00:11:51,240 Speaker 3: was great fun. Like I actually became fairly self educated 228 00:11:51,280 --> 00:11:55,000 Speaker 3: doing that. But I didn't have any experience prior to 229 00:11:55,040 --> 00:11:58,640 Speaker 3: Berries with group fitness outside of the gym, of course, 230 00:11:59,120 --> 00:12:01,840 Speaker 3: or one on one personal training. 231 00:12:02,160 --> 00:12:02,319 Speaker 1: Right. 232 00:12:02,360 --> 00:12:04,800 Speaker 3: And actually, at the time, because it was so long ago, 233 00:12:05,200 --> 00:12:09,040 Speaker 3: boutique didn't exist, you know, the industry boutique fitness didn't exist. 234 00:12:09,160 --> 00:12:13,080 Speaker 3: Berries was really one of the first. So when I 235 00:12:13,120 --> 00:12:15,760 Speaker 3: tried Berries for some I had to like actually learn 236 00:12:15,800 --> 00:12:18,760 Speaker 3: about how it worked. I was like, wait, what's the membership? Wait? 237 00:12:18,800 --> 00:12:21,280 Speaker 3: I just pay for one class. There was a process, 238 00:12:21,280 --> 00:12:23,920 Speaker 3: an educational process that our front desk had to take on. 239 00:12:24,240 --> 00:12:27,760 Speaker 1: Yeah, And so when you got into working out, like 240 00:12:28,200 --> 00:12:31,520 Speaker 1: on the scale that you would accomplish at Berries, did 241 00:12:31,679 --> 00:12:34,040 Speaker 1: working out kind of take on a new meaning to you? 242 00:12:34,280 --> 00:12:37,880 Speaker 1: Like did it feel totally different than before? And in 243 00:12:37,920 --> 00:12:38,360 Speaker 1: what way? 244 00:12:40,000 --> 00:12:42,400 Speaker 3: Many different ways, But I think the most impactful way 245 00:12:42,559 --> 00:12:47,640 Speaker 3: was that I learned that I was capable of doing 246 00:12:47,679 --> 00:12:50,920 Speaker 3: things I never thought it was. Because most people will 247 00:12:50,920 --> 00:12:53,800 Speaker 3: say when they take a class at Berries, they are pushed, 248 00:12:54,400 --> 00:12:58,480 Speaker 3: not necessarily singled out, but they are pushed because they're 249 00:12:58,520 --> 00:13:00,840 Speaker 3: incentivized and motivated by the people around them and the 250 00:13:00,840 --> 00:13:04,680 Speaker 3: instructors to go beyond their normal thresholds. And so I 251 00:13:04,760 --> 00:13:07,640 Speaker 3: ran and I lifted in a way that I would 252 00:13:07,720 --> 00:13:09,160 Speaker 3: never do on my own. 253 00:13:10,320 --> 00:13:13,040 Speaker 1: And so that really translated to other aspects of your life. 254 00:13:13,080 --> 00:13:15,560 Speaker 1: I mean, I'm sure coming in there and like coming 255 00:13:15,600 --> 00:13:19,280 Speaker 1: down from this road of acting to then be in 256 00:13:19,320 --> 00:13:22,040 Speaker 1: this class experience and then think like, is this what 257 00:13:22,080 --> 00:13:22,880 Speaker 1: I'm going to do now? 258 00:13:23,720 --> 00:13:25,120 Speaker 2: That must have been a bit of a trip. 259 00:13:25,480 --> 00:13:28,680 Speaker 3: Well it helped rebuild I think what had been demolished. Yeah, 260 00:13:28,720 --> 00:13:31,880 Speaker 3: which was like, oh I failed right at this career 261 00:13:31,920 --> 00:13:36,440 Speaker 3: that I've spent a decade working on, and you know 262 00:13:36,559 --> 00:13:40,480 Speaker 3: feeling when you're an actor or performer, you generally are 263 00:13:40,679 --> 00:13:44,560 Speaker 3: pretty familiar with rejection, And so I started, do you 264 00:13:44,600 --> 00:13:46,280 Speaker 3: just get down on yourself? And so all of a 265 00:13:46,320 --> 00:13:48,800 Speaker 3: sudden I was in this environment where I was being 266 00:13:48,880 --> 00:13:51,960 Speaker 3: built up by the people around me, by the instructors, 267 00:13:51,960 --> 00:13:54,720 Speaker 3: and frankly like by myself the way I looked at 268 00:13:54,720 --> 00:13:55,520 Speaker 3: myself in the mirror. 269 00:13:55,840 --> 00:14:00,760 Speaker 1: What do you when you are looking to hire an instructor, Barries? 270 00:14:00,840 --> 00:14:03,240 Speaker 1: What is something that you look for when you're bringing 271 00:14:03,280 --> 00:14:04,720 Speaker 1: someone down to your team. 272 00:14:05,240 --> 00:14:08,080 Speaker 3: So there are definitely a lot of boxes that our 273 00:14:08,280 --> 00:14:11,160 Speaker 3: talent needs to check, but I would say the most 274 00:14:11,200 --> 00:14:14,680 Speaker 3: meaningful one to me is buying to the brand and 275 00:14:14,679 --> 00:14:19,160 Speaker 3: the workout, which is why whenever someone expresses an interest 276 00:14:19,160 --> 00:14:22,000 Speaker 3: in teaching it Barries, who hasn't previously been an instructor, 277 00:14:22,280 --> 00:14:24,880 Speaker 3: the first thing we do is given the opportunity to 278 00:14:24,920 --> 00:14:27,400 Speaker 3: take as many classes as they want. And we track it, 279 00:14:27,840 --> 00:14:30,240 Speaker 3: and if it's something that sticks with him or her 280 00:14:30,280 --> 00:14:32,040 Speaker 3: and we see them going a lot and they start 281 00:14:32,080 --> 00:14:35,840 Speaker 3: to just love the experience, the likelihood of them being 282 00:14:35,840 --> 00:14:39,240 Speaker 3: put in the training program is much higher. It's also 283 00:14:39,960 --> 00:14:42,240 Speaker 3: really important for us to find people that are aligned 284 00:14:42,280 --> 00:14:46,840 Speaker 3: in terms of our brand values, because we've had situations 285 00:14:46,840 --> 00:14:50,800 Speaker 3: in past where they aren't and despite their level of success, 286 00:14:50,840 --> 00:14:52,120 Speaker 3: it just doesn't end up working out. 287 00:14:53,000 --> 00:14:55,160 Speaker 1: That's so interesting, and I also find it interesting that 288 00:14:55,240 --> 00:14:59,160 Speaker 1: you identify them from the get go as talent. Let's 289 00:14:59,200 --> 00:15:01,680 Speaker 1: talk a little bit about that. I mean, I think 290 00:15:02,520 --> 00:15:06,080 Speaker 1: in the scheme of like fitness right now, someone actually 291 00:15:06,080 --> 00:15:08,160 Speaker 1: asked me. I was on somebody Else's podcast a few 292 00:15:08,200 --> 00:15:12,680 Speaker 1: weeks back, and they asked me the guys from the 293 00:15:12,800 --> 00:15:15,600 Speaker 1: Recover Studio. They have a podcast in New York City, 294 00:15:15,880 --> 00:15:17,840 Speaker 1: and they asked me what I thought one of the 295 00:15:17,880 --> 00:15:21,800 Speaker 1: biggest flaws in fitness is right now? And I answered 296 00:15:22,360 --> 00:15:25,520 Speaker 1: that it makes me really nervous that people that might 297 00:15:25,560 --> 00:15:27,760 Speaker 1: not have the education that I hope that they should 298 00:15:27,800 --> 00:15:31,200 Speaker 1: have to distribute and disseminate this type of information are 299 00:15:31,240 --> 00:15:32,880 Speaker 1: just going out there and now they have this huge 300 00:15:32,920 --> 00:15:35,720 Speaker 1: platform and millions of people following them and they're like, 301 00:15:35,960 --> 00:15:36,640 Speaker 1: you should. 302 00:15:36,440 --> 00:15:40,760 Speaker 2: Do this right, and so what do you do to 303 00:15:40,880 --> 00:15:41,240 Speaker 2: kind of. 304 00:15:41,200 --> 00:15:43,840 Speaker 1: Safeguard your consumer when it comes to the people that 305 00:15:43,880 --> 00:15:46,560 Speaker 1: you're bringing in, Because I think that's really important not 306 00:15:46,640 --> 00:15:49,400 Speaker 1: just to have you know, good people in there, like 307 00:15:49,440 --> 00:15:51,720 Speaker 1: good hearted people, but also people that can talk with 308 00:15:51,800 --> 00:15:54,280 Speaker 1: authority to the type of programming that you guys are 309 00:15:54,280 --> 00:15:55,000 Speaker 1: putting out there. 310 00:15:56,000 --> 00:15:59,960 Speaker 3: I would say for them on the whole varies. Constructors 311 00:16:00,640 --> 00:16:03,920 Speaker 3: have certifications that reach beyond what you'd see in a 312 00:16:03,960 --> 00:16:07,520 Speaker 3: typical boutique studio. Most of our instructors all have their 313 00:16:07,560 --> 00:16:12,480 Speaker 3: PT and beyond. There are a select few that only 314 00:16:12,520 --> 00:16:15,960 Speaker 3: have their group fitness certification. But one of the safety 315 00:16:16,000 --> 00:16:21,080 Speaker 3: that's around that is our own proprietary training, which provides 316 00:16:21,160 --> 00:16:25,000 Speaker 3: guardrails for our talent to make sure that they provide 317 00:16:25,040 --> 00:16:27,840 Speaker 3: a safe environment for all of the individuals who are 318 00:16:27,840 --> 00:16:31,720 Speaker 3: taking their class. There is a certain amount of accountability 319 00:16:31,920 --> 00:16:34,760 Speaker 3: you need to accept as a participant, and this is 320 00:16:34,800 --> 00:16:37,040 Speaker 3: something you actually learn when you're getting certified that, like 321 00:16:37,600 --> 00:16:41,040 Speaker 3: boutique Fitness, group fitness is not the same level of 322 00:16:41,040 --> 00:16:43,440 Speaker 3: safety as a one on one personal trainer. Right, So 323 00:16:43,480 --> 00:16:48,000 Speaker 3: if safety is absolutely your top priority and your goal 324 00:16:48,280 --> 00:16:50,520 Speaker 3: might not be the right place for you. But if 325 00:16:50,560 --> 00:16:52,800 Speaker 3: you're someone who has a ton of experience, which tends 326 00:16:52,840 --> 00:16:55,560 Speaker 3: to be more our customer, you're going to be fine. 327 00:16:55,680 --> 00:16:58,800 Speaker 1: Yeah, yeah, definitely, I totally agree with that. I think 328 00:16:59,360 --> 00:17:04,080 Speaker 1: what's always saying about barries. I will say that I 329 00:17:04,160 --> 00:17:06,719 Speaker 1: have friends that live in areas where there are no berries, 330 00:17:06,760 --> 00:17:10,240 Speaker 1: but there is what they would compare to berries, and 331 00:17:10,280 --> 00:17:11,760 Speaker 1: maybe they would bring up they're like, well, I go 332 00:17:11,840 --> 00:17:14,480 Speaker 1: to orange theory. And I always say to them, like, 333 00:17:14,800 --> 00:17:17,720 Speaker 1: make sure if you have questions, you're asking someone, because 334 00:17:17,760 --> 00:17:20,040 Speaker 1: you go into a studio environment like that and there's 335 00:17:20,080 --> 00:17:22,520 Speaker 1: a TV on the wall and it's just a video 336 00:17:22,720 --> 00:17:25,199 Speaker 1: of someone executing a movement, and like, if you're not 337 00:17:25,200 --> 00:17:27,280 Speaker 1: the kind of person that's willing to ask for help 338 00:17:27,359 --> 00:17:29,920 Speaker 1: in that environment, it's so scary of what you could 339 00:17:29,960 --> 00:17:32,280 Speaker 1: do to your body if you're not taking the time 340 00:17:32,320 --> 00:17:34,480 Speaker 1: to really perfect and learn the movement. 341 00:17:35,080 --> 00:17:37,080 Speaker 2: And I think that's really intimidating for some people. 342 00:17:37,200 --> 00:17:41,720 Speaker 1: Definitely, when you were named CEO in twenty fifteen, did 343 00:17:41,760 --> 00:17:45,000 Speaker 1: you ever have a point where you felt a little 344 00:17:45,000 --> 00:17:46,400 Speaker 1: bit of imposter syndrome. 345 00:17:47,320 --> 00:17:53,320 Speaker 3: There's a very uncomfortable transition from entrepreneur to CEO. I 346 00:17:53,320 --> 00:17:56,560 Speaker 3: didn't necessarily feel like an impostor because I wasn't an 347 00:17:56,600 --> 00:18:01,680 Speaker 3: instructor moving into a CEO position, right, COO moving into 348 00:18:01,760 --> 00:18:05,720 Speaker 3: a CEO C and my responsibilities, to be honest, didn't 349 00:18:05,800 --> 00:18:06,800 Speaker 3: change that drastically. 350 00:18:06,960 --> 00:18:07,080 Speaker 4: Right. 351 00:18:07,280 --> 00:18:09,960 Speaker 3: Most of what I was handling I continued to handle. 352 00:18:11,600 --> 00:18:16,240 Speaker 3: Where I really struggled was building a robust infrastructure that 353 00:18:16,280 --> 00:18:19,919 Speaker 3: we have today. Minimizing touch points, which has been like, 354 00:18:20,040 --> 00:18:22,920 Speaker 3: absolutely how I talked to everyone all the time, That's 355 00:18:22,920 --> 00:18:26,160 Speaker 3: how I've grown this business, So minimizing that was really 356 00:18:26,200 --> 00:18:32,480 Speaker 3: a challenge. Yeah, and then with not necessarily enough time, 357 00:18:32,640 --> 00:18:35,480 Speaker 3: having to make so many key hires, which like I 358 00:18:35,560 --> 00:18:37,840 Speaker 3: definitely got it wrong a few times and then fixed 359 00:18:37,880 --> 00:18:39,639 Speaker 3: it and got it right, and now we have just 360 00:18:39,760 --> 00:18:41,400 Speaker 3: the most incredible executive team. 361 00:18:41,720 --> 00:18:44,840 Speaker 1: Right, And you're saying that building this team is a 362 00:18:44,880 --> 00:18:48,159 Speaker 1: little bit of a challenge. When you reflect on the 363 00:18:48,240 --> 00:18:51,440 Speaker 1: other challenges that you may have faced, whether it has 364 00:18:51,520 --> 00:18:55,000 Speaker 1: been as CEO or even prior to that as an instructor, 365 00:18:55,400 --> 00:18:57,800 Speaker 1: what do you reflect on to be some of the 366 00:18:57,840 --> 00:19:00,480 Speaker 1: biggest hurdles that you've had to jump over, or maybe 367 00:19:00,520 --> 00:19:02,480 Speaker 1: just one of the biggest hurdles that you've had to 368 00:19:02,520 --> 00:19:06,359 Speaker 1: jump over so far in your time at Berries. 369 00:19:06,640 --> 00:19:10,880 Speaker 3: I think my biggest and when you look back at life, 370 00:19:10,880 --> 00:19:13,040 Speaker 3: it's like ups and downs and ebbs and flows, right, 371 00:19:13,080 --> 00:19:15,680 Speaker 3: And the one thing I noticed that's a common denominator 372 00:19:16,320 --> 00:19:18,520 Speaker 3: is that the worst times in my life were times 373 00:19:18,520 --> 00:19:21,040 Speaker 3: where I was run by fear and it wasn't actually 374 00:19:21,080 --> 00:19:24,440 Speaker 3: what was happening at the moment. It was projecting into 375 00:19:24,440 --> 00:19:27,360 Speaker 3: the future what I thought that moment meant, which never 376 00:19:27,440 --> 00:19:30,760 Speaker 3: ended up being the case. And so I always say, 377 00:19:30,760 --> 00:19:34,720 Speaker 3: if I could advise myself back then today, I would say, 378 00:19:35,520 --> 00:19:38,560 Speaker 3: you know, transfer your fear into focus. And that's what 379 00:19:38,640 --> 00:19:41,200 Speaker 3: I do today. When I start to feel those feelings 380 00:19:41,240 --> 00:19:44,760 Speaker 3: of fear and intimidation, I am able to just like 381 00:19:44,840 --> 00:19:47,399 Speaker 3: hit reset and think about why am I scared right now? 382 00:19:47,400 --> 00:19:48,679 Speaker 3: What do I think is going to happen? And then 383 00:19:48,680 --> 00:19:50,040 Speaker 3: all of a sudden, I say it out loud and 384 00:19:50,080 --> 00:19:53,160 Speaker 3: I almost laugh because it's so ridiculous. Right, Oh, this 385 00:19:53,880 --> 00:19:56,040 Speaker 3: is happening, and that's happening, So all berries are going 386 00:19:56,080 --> 00:19:58,240 Speaker 3: to close around the world, Like, come on, get it together. 387 00:19:58,440 --> 00:20:02,200 Speaker 3: That's not happening, right. Do I focus and overcome this hurdle? 388 00:20:02,480 --> 00:20:05,000 Speaker 3: And how do I make sure that like I'm doing 389 00:20:05,119 --> 00:20:08,800 Speaker 3: everything possible to do what it is we do. 390 00:20:08,840 --> 00:20:11,760 Speaker 1: Best right, and so I feel like in that you're 391 00:20:11,800 --> 00:20:15,800 Speaker 1: also always pushing your comfort zone, and that can be 392 00:20:16,280 --> 00:20:21,920 Speaker 1: super intimidating and super challenging as a leader in your company. 393 00:20:22,200 --> 00:20:24,000 Speaker 1: What do you feel like is one of the most 394 00:20:24,280 --> 00:20:26,960 Speaker 1: you keep going back to this like singular piece of 395 00:20:27,000 --> 00:20:30,760 Speaker 1: advice for your employees. I feel like for me, for instance, 396 00:20:31,080 --> 00:20:33,080 Speaker 1: that is one of the biggest pieces of advice I 397 00:20:33,119 --> 00:20:35,040 Speaker 1: give to my friends when they look to me for 398 00:20:35,080 --> 00:20:37,680 Speaker 1: advice as someone who is a freelancer and a bit 399 00:20:37,680 --> 00:20:40,239 Speaker 1: of an entrepreneur, it's like, how do you do it? 400 00:20:40,280 --> 00:20:43,040 Speaker 1: And I say, I'm just willing to push my comfort zone, 401 00:20:43,400 --> 00:20:48,040 Speaker 1: and so getting comfortable with that level of discomfort goes 402 00:20:48,040 --> 00:20:49,960 Speaker 1: hand in hand with what I feel like has been 403 00:20:50,880 --> 00:20:53,000 Speaker 1: arguably the amount of success that I've seen so far 404 00:20:53,080 --> 00:20:56,320 Speaker 1: with only you know, years and years and experiences to come. 405 00:20:56,640 --> 00:20:59,560 Speaker 1: So what do you kind of offer your team as 406 00:20:59,600 --> 00:21:01,240 Speaker 1: a concert push point of advice? 407 00:21:01,880 --> 00:21:05,080 Speaker 3: Yeah, I think it's similar to what you're talking about. 408 00:21:05,080 --> 00:21:07,119 Speaker 3: I just phrase it differently and don't be afraid to 409 00:21:07,160 --> 00:21:10,959 Speaker 3: continue to innovate. Because the reason why Berries has been 410 00:21:11,000 --> 00:21:13,960 Speaker 3: a success for two decades now is because we've never 411 00:21:14,000 --> 00:21:18,040 Speaker 3: stopped changing, and we will never look at ourselves in 412 00:21:18,080 --> 00:21:21,000 Speaker 3: the mirrors and say it's enough. Right. We always know 413 00:21:21,040 --> 00:21:22,639 Speaker 3: we can do better and we could do more. And 414 00:21:23,119 --> 00:21:26,480 Speaker 3: as far as exercise and nutrition is concerned, it is 415 00:21:26,520 --> 00:21:29,480 Speaker 3: literally collective knowledge is doubling every year, right, And how 416 00:21:29,520 --> 00:21:32,520 Speaker 3: can we not pivot and how can we not make changes? 417 00:21:32,800 --> 00:21:37,520 Speaker 3: And so, whether it's marketing or development or HR or retail, 418 00:21:38,560 --> 00:21:40,680 Speaker 3: all we try to do is reinvent who we are 419 00:21:40,880 --> 00:21:44,000 Speaker 3: and make sure our offering is the best fitness offering 420 00:21:44,000 --> 00:21:44,840 Speaker 3: out there. Right. 421 00:21:45,760 --> 00:21:48,680 Speaker 1: I think it's really interesting. Obviously we're recording this in 422 00:21:49,000 --> 00:21:52,320 Speaker 1: the tail end of July. Last month was obviously Pride month, 423 00:21:52,400 --> 00:21:54,879 Speaker 1: and I think, I mean, for the last few years 424 00:21:54,880 --> 00:21:58,120 Speaker 1: Pride has been like such a special time at Berries, 425 00:21:58,160 --> 00:22:01,040 Speaker 1: but I feel like this year, specifically, it's just been 426 00:22:01,080 --> 00:22:04,840 Speaker 1: on another level. I know that you were definitely like 427 00:22:04,880 --> 00:22:07,320 Speaker 1: pretty vocal. I felt like this year on your social 428 00:22:07,359 --> 00:22:11,000 Speaker 1: media about like just like standing up for equality. And 429 00:22:11,040 --> 00:22:13,440 Speaker 1: I also know that you met your partner at Barry's. Yeah, 430 00:22:13,480 --> 00:22:14,919 Speaker 1: so why don't you tell me a little bit about that? 431 00:22:15,640 --> 00:22:19,600 Speaker 3: Yeah, So we were set up blindly because a friend 432 00:22:19,640 --> 00:22:21,359 Speaker 3: wanted to set me up and said I have the 433 00:22:21,359 --> 00:22:23,040 Speaker 3: perfect guy for you, and he said the same thing 434 00:22:23,040 --> 00:22:26,560 Speaker 3: to Jonathan and we were both like no, thanks. Then 435 00:22:26,640 --> 00:22:30,199 Speaker 3: Barry approached me and said, hey, you know a friend 436 00:22:30,600 --> 00:22:32,240 Speaker 3: that I've known for a long time just moved back 437 00:22:32,240 --> 00:22:33,879 Speaker 3: to LA and I really think he's great for you. 438 00:22:33,920 --> 00:22:35,840 Speaker 3: I want to set you up. I said no again. 439 00:22:35,880 --> 00:22:37,639 Speaker 3: I was twenty seven, like, I did not need a 440 00:22:37,680 --> 00:22:39,679 Speaker 3: blind day. I was just having a good time of 441 00:22:39,680 --> 00:22:43,280 Speaker 3: my life, so that was all good. So then randomly 442 00:22:43,400 --> 00:22:45,480 Speaker 3: this first friend who tried to set us up brought 443 00:22:45,600 --> 00:22:49,199 Speaker 3: Jonathan to class. Well that's sneaky, got totally sneaky, and 444 00:22:49,240 --> 00:22:51,560 Speaker 3: it was like after that moment, it was done, like 445 00:22:51,600 --> 00:22:54,760 Speaker 3: we it was love at first sight. We then started dating. 446 00:22:55,240 --> 00:22:57,639 Speaker 3: Barry freaked out because he's like, that's exactly who I 447 00:22:57,680 --> 00:22:59,359 Speaker 3: was going to set you up with. So it was 448 00:22:59,359 --> 00:23:00,480 Speaker 3: really just like I meant to be. 449 00:23:00,600 --> 00:23:01,560 Speaker 2: Oh they didn't know. 450 00:23:01,800 --> 00:23:05,040 Speaker 1: No, Oh, well that's ironic, really weird. 451 00:23:05,200 --> 00:23:08,680 Speaker 3: Yeah. I think when you meet us both those separately, 452 00:23:08,760 --> 00:23:11,159 Speaker 3: it's not hard to think like, oh, I feel like 453 00:23:11,160 --> 00:23:12,879 Speaker 3: those two would be a great that works. 454 00:23:13,320 --> 00:23:14,080 Speaker 2: And what does he do? 455 00:23:14,920 --> 00:23:17,600 Speaker 1: He owns restaurants. Okay, yeah, it's called Green Leaf. 456 00:23:17,760 --> 00:23:21,120 Speaker 3: Okay, it's definitely on brand because it's very healthy. 457 00:23:21,600 --> 00:23:23,199 Speaker 1: This is going to work for us because what you 458 00:23:23,240 --> 00:23:24,520 Speaker 1: do is on brand for what I do. 459 00:23:25,880 --> 00:23:26,960 Speaker 3: This marriage can work. 460 00:23:27,000 --> 00:23:27,720 Speaker 2: That's going to be good. 461 00:23:27,920 --> 00:23:30,639 Speaker 1: And you have two kids, yes, what are their names? 462 00:23:30,960 --> 00:23:33,800 Speaker 3: Francesca she's two and a half and Jake is just 463 00:23:33,880 --> 00:23:34,439 Speaker 3: over one. 464 00:23:34,720 --> 00:23:37,480 Speaker 1: So you've got two little kids, very little. How has 465 00:23:37,520 --> 00:23:41,280 Speaker 1: it been being the CEO of this bustling brand and 466 00:23:41,320 --> 00:23:44,440 Speaker 1: also keeping up with two pine sized kiddos at home. 467 00:23:45,960 --> 00:23:49,640 Speaker 3: I think the best part about it has been when 468 00:23:49,640 --> 00:23:52,400 Speaker 3: you have children. I was never good at balancing work 469 00:23:52,440 --> 00:23:56,400 Speaker 3: and play. I just worked twenty hours a day, and 470 00:23:56,520 --> 00:23:59,439 Speaker 3: now having a family, like I'm there every morning for 471 00:23:59,520 --> 00:24:01,760 Speaker 3: the first you know, two hours of their life, and 472 00:24:01,800 --> 00:24:03,880 Speaker 3: I'm there every night for the last hour and a half. 473 00:24:04,240 --> 00:24:07,640 Speaker 3: I do the bath time, the dinner like every single day, breakfast, 474 00:24:07,720 --> 00:24:12,080 Speaker 3: all of it. And so I have something that I 475 00:24:12,160 --> 00:24:14,160 Speaker 3: have to turn off for for the first time ever. 476 00:24:14,280 --> 00:24:16,200 Speaker 3: So I think it's actually helped me in a way 477 00:24:17,400 --> 00:24:19,919 Speaker 3: unplug when I need to. Yeah, even though, to be 478 00:24:20,000 --> 00:24:22,320 Speaker 3: totally honest with you, that stuff's way more stressful. 479 00:24:24,359 --> 00:24:26,200 Speaker 1: It's enjoyable, but it's very stressful. 480 00:24:26,280 --> 00:24:27,399 Speaker 2: Yeah. 481 00:24:26,760 --> 00:24:29,800 Speaker 1: I think a good follow up to that is, what 482 00:24:30,680 --> 00:24:33,160 Speaker 1: kind of life do you hope that your kids live? 483 00:24:33,240 --> 00:24:37,720 Speaker 1: Because I think in today's wellness world that we live in, like, 484 00:24:37,760 --> 00:24:40,520 Speaker 1: there are so many things that like, so many people 485 00:24:40,560 --> 00:24:42,800 Speaker 1: have so many opinions. So like you have an opinion 486 00:24:42,840 --> 00:24:44,640 Speaker 1: on how you like to live your life. I'm sure 487 00:24:44,680 --> 00:24:46,439 Speaker 1: your partner has an opinion on how he likes to 488 00:24:46,440 --> 00:24:47,680 Speaker 1: execute wellness in his life. 489 00:24:47,720 --> 00:24:49,280 Speaker 2: Obviously eats super healthy. 490 00:24:49,760 --> 00:24:52,760 Speaker 1: So what types of lessons do you hope to pass 491 00:24:52,800 --> 00:24:56,800 Speaker 1: on to them about wellness? And like how they you know, 492 00:24:57,040 --> 00:24:58,320 Speaker 1: develop as they get older. 493 00:24:59,520 --> 00:25:02,280 Speaker 3: So much my daughter comes to Berries every Saturday when 494 00:25:02,320 --> 00:25:05,000 Speaker 3: I teach. She literally sees the chevron and goes Berry's 495 00:25:05,000 --> 00:25:07,760 Speaker 3: book gamp. I mean she knows exactly she's been indoctrinated. 496 00:25:07,800 --> 00:25:11,119 Speaker 3: She's like going to be a customer in only three years. 497 00:25:12,119 --> 00:25:14,879 Speaker 2: A little frightening age at age like five. 498 00:25:15,200 --> 00:25:17,680 Speaker 3: My nephew who's nine, did a double like a few 499 00:25:17,680 --> 00:25:19,080 Speaker 3: months ago. This is crazy, but. 500 00:25:21,400 --> 00:25:23,399 Speaker 1: I just needs to like focus on this. Her second 501 00:25:23,440 --> 00:25:27,080 Speaker 1: so like was there treadmilling or like was there oh 502 00:25:27,119 --> 00:25:30,760 Speaker 1: so like treadmill floor, treadmill floor, treadmill floor, treadmill floor. 503 00:25:31,000 --> 00:25:32,200 Speaker 2: Okay, same page. 504 00:25:32,560 --> 00:25:35,520 Speaker 1: I don't think like some adult humans could do an 505 00:25:35,560 --> 00:25:36,720 Speaker 1: elite Okay. 506 00:25:37,160 --> 00:25:39,800 Speaker 3: High school athlete. He's not in high school, he's in junior. 507 00:25:42,080 --> 00:25:45,119 Speaker 3: So I think it is going to be virtually impossible 508 00:25:45,160 --> 00:25:48,560 Speaker 3: for my son or my daughter to not have fitness 509 00:25:48,600 --> 00:25:50,880 Speaker 3: and wellness in their lives. 510 00:25:50,960 --> 00:25:51,120 Speaker 4: Right. 511 00:25:51,200 --> 00:25:54,560 Speaker 3: They're just they're learning about it. It's their regular practice. 512 00:25:55,840 --> 00:25:59,040 Speaker 3: For me, I grew up in an environment where it 513 00:25:59,080 --> 00:26:02,520 Speaker 3: was really about halfness. So that's what I talk about 514 00:26:02,520 --> 00:26:04,919 Speaker 3: with them is I just want my kids to be happy. 515 00:26:05,240 --> 00:26:08,320 Speaker 3: And part of my happiness has been like finding a 516 00:26:08,359 --> 00:26:10,680 Speaker 3: career that I loved, right, So that if I could 517 00:26:10,720 --> 00:26:13,240 Speaker 3: wish anything for my children, it's that they find a 518 00:26:13,359 --> 00:26:14,840 Speaker 3: job and find work that they love. 519 00:26:15,520 --> 00:26:16,040 Speaker 2: I love that. 520 00:26:16,480 --> 00:26:18,479 Speaker 1: I think that's I think that's really special because that's 521 00:26:18,520 --> 00:26:21,840 Speaker 1: a definite different take on wellness than a lot of 522 00:26:21,880 --> 00:26:24,520 Speaker 1: people think of. I think a lot of people think 523 00:26:24,840 --> 00:26:28,119 Speaker 1: wellness and they immediately think fitness and activity. But what 524 00:26:28,160 --> 00:26:30,400 Speaker 1: we lose sight of is kind of like the mental 525 00:26:30,440 --> 00:26:34,840 Speaker 1: health and happiness aspect. What are some ways that you 526 00:26:35,320 --> 00:26:37,840 Speaker 1: give back to yourself from like I guess a self 527 00:26:37,880 --> 00:26:39,120 Speaker 1: care perspective, like what. 528 00:26:39,160 --> 00:26:42,439 Speaker 3: Do you do for you? Yeah? So I'm on the 529 00:26:42,640 --> 00:26:46,760 Speaker 3: well and Good council, Yeah, and just spoke about what 530 00:26:46,800 --> 00:26:49,199 Speaker 3: you just said, Like I literally word for word and 531 00:26:49,200 --> 00:26:51,840 Speaker 3: talked about how, like my biggest breakthrough last year was 532 00:26:51,960 --> 00:26:58,240 Speaker 3: learning how important mental health is. And I don't mean 533 00:26:58,280 --> 00:27:01,240 Speaker 3: like if you're suffering from just in general, like everybody's 534 00:27:01,320 --> 00:27:05,320 Speaker 3: own mental health. Yeah, taking responsibility for it and doing 535 00:27:05,359 --> 00:27:09,160 Speaker 3: things that can put you in a better headspace. I 536 00:27:09,280 --> 00:27:12,040 Speaker 3: meditate every day. I do five to ten minutes of meditation, 537 00:27:12,920 --> 00:27:17,800 Speaker 3: and it is definitely something that it seemed really cliche 538 00:27:17,840 --> 00:27:21,840 Speaker 3: to me. And until you have that power of a 539 00:27:21,880 --> 00:27:25,560 Speaker 3: moment where you connect why the meditation can be so 540 00:27:25,720 --> 00:27:29,119 Speaker 3: helpful for your everyday life, it probably won't resonate, but 541 00:27:29,160 --> 00:27:31,920 Speaker 3: when you get there and you start practicing it, it 542 00:27:32,080 --> 00:27:33,400 Speaker 3: really makes a difference. 543 00:27:33,520 --> 00:27:34,800 Speaker 1: When did you start doing that. 544 00:27:36,600 --> 00:27:39,080 Speaker 3: Just a few months ago, and was there. 545 00:27:39,040 --> 00:27:42,760 Speaker 1: Like a specific moment or occurrence that happened that triggered 546 00:27:42,760 --> 00:27:45,359 Speaker 1: you to start meditating, or were you like everybody's doing this, 547 00:27:45,480 --> 00:27:46,720 Speaker 1: I should probably get into it. 548 00:27:46,920 --> 00:27:50,120 Speaker 3: So we started working with an executive coach about eight 549 00:27:50,160 --> 00:27:55,639 Speaker 3: months ago, which has been life changing, and every group 550 00:27:55,680 --> 00:27:59,520 Speaker 3: meeting we have starts with a meditation. So all we 551 00:27:59,560 --> 00:28:03,719 Speaker 3: really need to do was collectively understand like why that 552 00:28:03,800 --> 00:28:06,040 Speaker 3: was so powerful and what it would end, you know, 553 00:28:06,080 --> 00:28:07,879 Speaker 3: in the five to ten minutes was over, he would 554 00:28:07,880 --> 00:28:11,199 Speaker 3: talk about like how it impacted each person and had 555 00:28:11,280 --> 00:28:14,480 Speaker 3: everybody go around the room saying, you know, what they 556 00:28:14,520 --> 00:28:16,359 Speaker 3: went through and what and you just it's it's a 557 00:28:16,480 --> 00:28:17,480 Speaker 3: complete journey. 558 00:28:17,840 --> 00:28:20,240 Speaker 1: Yeah. And when you say executive coach, you mean like 559 00:28:20,280 --> 00:28:22,240 Speaker 1: for the people that work for Barri's Corporate. 560 00:28:22,720 --> 00:28:26,159 Speaker 3: So for all of us on the executive team, we 561 00:28:26,240 --> 00:28:28,640 Speaker 3: work one on one with this guy and we sit 562 00:28:28,720 --> 00:28:32,720 Speaker 3: down and you know, the whole first four to six 563 00:28:32,800 --> 00:28:35,560 Speaker 3: weeks for me was literally like feet on the couch. 564 00:28:35,720 --> 00:28:37,960 Speaker 3: What happened when you were there at five years old? Yeah, 565 00:28:38,080 --> 00:28:40,600 Speaker 3: mommy daddy, you know, just like the whole thing, right, 566 00:28:41,160 --> 00:28:44,360 Speaker 3: combination of like how to be an executive leader with 567 00:28:44,480 --> 00:28:49,000 Speaker 3: like psychotherapy basically. And so then he sort of approached 568 00:28:49,480 --> 00:28:53,880 Speaker 3: each executive member individually, learn more about them as a personality, 569 00:28:53,960 --> 00:28:57,080 Speaker 3: what makes them tick, what they've learned, you know, which 570 00:28:57,160 --> 00:28:59,160 Speaker 3: hasn't helped them along the way, or what they've learned 571 00:28:59,160 --> 00:29:03,520 Speaker 3: that has. And it's really changed the dynamic around here. 572 00:29:03,640 --> 00:29:08,240 Speaker 3: It's helped leadership practice what we call servant leadership, which 573 00:29:08,280 --> 00:29:10,720 Speaker 3: is actually listening to the people that work for us 574 00:29:10,760 --> 00:29:13,440 Speaker 3: and being of service to them. It's just been totally 575 00:29:13,520 --> 00:29:14,800 Speaker 3: altering to the business. 576 00:29:15,000 --> 00:29:16,680 Speaker 1: What do you think has been one of the biggest 577 00:29:16,760 --> 00:29:18,880 Speaker 1: lessons you've learned along the way that helps you be 578 00:29:18,960 --> 00:29:23,720 Speaker 1: a more impactful leader for your team. 579 00:29:23,880 --> 00:29:27,240 Speaker 3: So one of the things we are asked to focus 580 00:29:27,280 --> 00:29:34,400 Speaker 3: on is the difference between what's happening in reality and 581 00:29:34,440 --> 00:29:37,680 Speaker 3: what's happening in our minds. And when you can make 582 00:29:37,920 --> 00:29:43,840 Speaker 3: that distinction and call out behavioral patterns or things you 583 00:29:43,920 --> 00:29:46,880 Speaker 3: might say or think before you actually say or think them, 584 00:29:47,360 --> 00:29:50,680 Speaker 3: it's a game changer in terms of relationships and in 585 00:29:50,800 --> 00:29:56,600 Speaker 3: terms of emotional intelligence and like being able to manage people. 586 00:29:56,840 --> 00:29:57,040 Speaker 4: Right. 587 00:29:57,080 --> 00:30:01,160 Speaker 3: It's just it's unbelievab. And then the second piece of 588 00:30:01,160 --> 00:30:02,760 Speaker 3: that is what I said earlier, which is just like 589 00:30:02,800 --> 00:30:06,760 Speaker 3: getting rid of fear, because he very much, our executive coach, 590 00:30:06,840 --> 00:30:10,240 Speaker 3: very much believes that fear. Most of the bad things 591 00:30:10,240 --> 00:30:12,680 Speaker 3: in the world are as a result of fear that 592 00:30:12,800 --> 00:30:16,400 Speaker 3: we feel unrealistically as a result of like things that 593 00:30:16,400 --> 00:30:18,200 Speaker 3: have happened to us earlier in life. 594 00:30:18,280 --> 00:30:19,160 Speaker 2: I think it's interesting. 595 00:30:19,160 --> 00:30:21,840 Speaker 1: I was having a conversation with a girlfriend yesterday and 596 00:30:22,440 --> 00:30:27,680 Speaker 1: I had intentionally but shouldn't have given someone time they 597 00:30:27,680 --> 00:30:31,360 Speaker 1: didn't ask for. So it's like you say, whether it's 598 00:30:31,400 --> 00:30:34,520 Speaker 1: like an emotional situation, you have a friend or someone 599 00:30:34,520 --> 00:30:37,200 Speaker 1: you want to do business with, and you are like, okay, 600 00:30:37,320 --> 00:30:41,040 Speaker 1: like maybe, in my head, on Tuesday at five, I'm 601 00:30:41,080 --> 00:30:43,960 Speaker 1: going to be swinging by the Barry's office, like maybe 602 00:30:44,000 --> 00:30:46,000 Speaker 1: I can make it so me and Joey can have 603 00:30:46,040 --> 00:30:48,600 Speaker 1: like thirty minutes. And it's like you didn't even approach 604 00:30:48,600 --> 00:30:50,520 Speaker 1: them about this time. You just in your head were like, 605 00:30:50,560 --> 00:30:52,719 Speaker 1: I'm going to give you this thirty minutes, and when 606 00:30:52,760 --> 00:30:56,280 Speaker 1: it doesn't work out, you're mad at yourself for giving 607 00:30:56,320 --> 00:30:59,280 Speaker 1: someone something they didn't ask for. Yeah, and that's been 608 00:30:59,320 --> 00:31:01,760 Speaker 1: something that I'm working on as an entrepreneur. 609 00:31:01,800 --> 00:31:03,080 Speaker 2: It's like, do. 610 00:31:03,640 --> 00:31:05,560 Speaker 1: Smart things with the time that you have with the 611 00:31:05,560 --> 00:31:09,200 Speaker 1: people that you care about and make it effective and impactful. 612 00:31:09,640 --> 00:31:13,000 Speaker 1: And I think that's really smart what you're saying. Backing 613 00:31:13,040 --> 00:31:16,800 Speaker 1: away from the fear as your motivator, it's like, I'm 614 00:31:16,840 --> 00:31:19,000 Speaker 1: worried if I don't make this thirty minutes, or if 615 00:31:19,000 --> 00:31:21,000 Speaker 1: I don't check all these boxes, or if I don't 616 00:31:21,000 --> 00:31:22,960 Speaker 1: do this, then this will happen. But what do you 617 00:31:23,080 --> 00:31:26,680 Speaker 1: do when you're like, okay, I am capable of X, 618 00:31:26,800 --> 00:31:27,040 Speaker 1: Y Z. 619 00:31:27,920 --> 00:31:30,560 Speaker 2: This is what I can control, Like focus on that. 620 00:31:30,760 --> 00:31:35,240 Speaker 3: And every example you come up with is like something 621 00:31:35,320 --> 00:31:38,560 Speaker 3: that we have learned about with Martin, where like for that, 622 00:31:38,800 --> 00:31:41,160 Speaker 3: for example, for what the story you just told is 623 00:31:41,200 --> 00:31:44,280 Speaker 3: all about clear communication and that could have been resolved 624 00:31:44,320 --> 00:31:47,000 Speaker 3: so easily with clear and direct but respectful communication. 625 00:31:47,080 --> 00:31:47,280 Speaker 2: Yeah. 626 00:31:47,360 --> 00:31:50,840 Speaker 3: Right, And then there are other things we've learned to articulate, 627 00:31:50,880 --> 00:31:52,440 Speaker 3: which is like we'll be sitting in a meeting and 628 00:31:52,480 --> 00:31:54,240 Speaker 3: we'll be able to turn one another to one another 629 00:31:54,280 --> 00:31:56,560 Speaker 3: and be like that just really triggered me, give. 630 00:31:56,440 --> 00:31:58,960 Speaker 4: Me a second, right, or like I'm getting a hijacked, 631 00:31:58,960 --> 00:32:02,560 Speaker 4: I'm getting So there's like this vocabulary now that we 632 00:32:02,600 --> 00:32:05,960 Speaker 4: all share here which really takes it takes all of 633 00:32:06,000 --> 00:32:09,560 Speaker 4: those really tense, awful moments out of the office and 634 00:32:09,600 --> 00:32:12,240 Speaker 4: you can actually be really candid about what you're feeling 635 00:32:12,560 --> 00:32:16,400 Speaker 4: and you can express it or articulate it like clearly, directly. 636 00:32:16,040 --> 00:32:19,360 Speaker 1: With respect, and it's really productive instead of just being 637 00:32:19,440 --> 00:32:22,840 Speaker 1: like super passive aggressive unintentionally. It's not like you want 638 00:32:22,840 --> 00:32:25,000 Speaker 1: to hurt anybody's feelings. It's just like this makes me 639 00:32:25,040 --> 00:32:26,000 Speaker 1: feel some kind of way. 640 00:32:26,120 --> 00:32:28,240 Speaker 3: Yeah, and I need to work past this yeah, or 641 00:32:28,280 --> 00:32:30,360 Speaker 3: I'm protecting myself so I'm getting mad at you. 642 00:32:30,360 --> 00:32:33,600 Speaker 1: You know it's I bet this helps you at home too. 643 00:32:34,080 --> 00:32:34,320 Speaker 3: Yeah. 644 00:32:34,560 --> 00:32:36,760 Speaker 1: Do you guys communicate differently now that you've been working 645 00:32:36,800 --> 00:32:38,400 Speaker 1: with it? 646 00:32:39,440 --> 00:32:40,520 Speaker 2: Like we need another coach. 647 00:32:42,960 --> 00:32:44,080 Speaker 3: I do my best. 648 00:32:50,920 --> 00:32:54,120 Speaker 1: Quick break from today's episode to give the sponsor Athletic 649 00:32:54,200 --> 00:32:57,600 Speaker 1: Greens a little bit of love. Let's be real, living 650 00:32:57,600 --> 00:33:00,480 Speaker 1: in New York City is super hectic. I feel like 651 00:33:00,520 --> 00:33:02,520 Speaker 1: from the moment I open my eyes in the morning, 652 00:33:02,640 --> 00:33:05,320 Speaker 1: all I know is go, which is why rituals are 653 00:33:05,360 --> 00:33:08,640 Speaker 1: pretty important to my sanity. Next to my morning coffee, 654 00:33:08,640 --> 00:33:12,400 Speaker 1: Athletic Greens has become a staple part of my morning routine. 655 00:33:12,520 --> 00:33:14,320 Speaker 1: And I think a lot of women are hesitant to 656 00:33:14,360 --> 00:33:17,200 Speaker 1: reach for zeppelins because it feels, i don't know, like 657 00:33:17,280 --> 00:33:19,920 Speaker 1: a guy thing. But let me tell you, this is 658 00:33:19,960 --> 00:33:22,000 Speaker 1: the kind of thing that you've got to get on 659 00:33:22,080 --> 00:33:22,440 Speaker 1: board with. 660 00:33:22,600 --> 00:33:23,040 Speaker 2: Trust me. 661 00:33:23,360 --> 00:33:26,280 Speaker 1: Not only does it taste great, it's super simple to make, 662 00:33:26,400 --> 00:33:28,600 Speaker 1: just pouring the powder in ten to twelve ounces of. 663 00:33:28,560 --> 00:33:32,240 Speaker 2: Water, and it's like insurance for your body with all the. 664 00:33:32,320 --> 00:33:38,120 Speaker 1: Essential vitamins and minerals, digestive enzymes, prebiotics, probiotics, adaptogens, superfoods. 665 00:33:38,440 --> 00:33:42,320 Speaker 1: It's got it all. Athletic Greens has got my back. 666 00:33:42,680 --> 00:33:45,640 Speaker 1: They're offering a special deal for Hurdle listeners for twenty 667 00:33:45,800 --> 00:33:48,840 Speaker 1: free travel packs a ninety nine dollars value with your 668 00:33:48,880 --> 00:33:52,800 Speaker 1: first purchase. Just go to Athleticgreens dot com slash hurdle 669 00:33:53,120 --> 00:33:53,720 Speaker 1: to claim it. 670 00:33:54,040 --> 00:33:55,000 Speaker 2: No code necessary. 671 00:33:55,080 --> 00:33:58,120 Speaker 1: Again, that's Athleticgreens dot com slash Hurdle. 672 00:33:58,440 --> 00:33:59,520 Speaker 2: Let's get back to it. 673 00:34:05,440 --> 00:34:08,359 Speaker 1: I'm back here sitting with Joey Gonzalez. He is the 674 00:34:08,400 --> 00:34:11,640 Speaker 1: CEO of Barry's Bootcamp. What do you think about when 675 00:34:11,640 --> 00:34:13,680 Speaker 1: you think about five year goals for Berries? Because I 676 00:34:13,680 --> 00:34:16,240 Speaker 1: think it's really special that you're talking about how important 677 00:34:16,280 --> 00:34:18,759 Speaker 1: your people are and like investing in your people and 678 00:34:18,800 --> 00:34:21,440 Speaker 1: that's a really good business goal. What else do you 679 00:34:21,520 --> 00:34:23,360 Speaker 1: see in the next five years for the company? 680 00:34:24,120 --> 00:34:27,640 Speaker 3: I think so I sort of see different goals. There 681 00:34:27,680 --> 00:34:30,600 Speaker 3: are different ways to look. We're hoping to get to 682 00:34:30,800 --> 00:34:34,879 Speaker 3: fifty US domestic studios by twenty twenty two, and we're 683 00:34:34,880 --> 00:34:38,480 Speaker 3: about halfway there. Well, so that's the enterprise goal. Then 684 00:34:38,520 --> 00:34:43,000 Speaker 3: there's the personal goal, which is as we expand, the 685 00:34:43,040 --> 00:34:47,840 Speaker 3: most important thing to me is maintaining culture. Because Barries 686 00:34:47,880 --> 00:34:51,160 Speaker 3: has always been It's so much more than a dollar 687 00:34:51,239 --> 00:34:55,759 Speaker 3: value or a business that I wanted to scale. It's 688 00:34:55,800 --> 00:34:56,520 Speaker 3: like a family. 689 00:34:56,719 --> 00:34:56,880 Speaker 4: You know. 690 00:34:56,920 --> 00:34:59,360 Speaker 3: We wear shirts that on the back say family at work. 691 00:35:00,200 --> 00:35:04,160 Speaker 3: It is a very real thing. We did a survey 692 00:35:04,200 --> 00:35:07,759 Speaker 3: across the organization to ask during our values project what 693 00:35:07,920 --> 00:35:10,359 Speaker 3: makes very special to you, and one of the most 694 00:35:10,360 --> 00:35:14,120 Speaker 3: common denominators was people feeling like they could be themselves here, 695 00:35:14,239 --> 00:35:20,000 Speaker 3: People feeling wholly accepted by not only the internal family 696 00:35:20,040 --> 00:35:22,880 Speaker 3: but also the external community. And so being able to 697 00:35:22,880 --> 00:35:26,880 Speaker 3: maintain that for me is a top of the mind 698 00:35:27,000 --> 00:35:29,080 Speaker 3: goal because I think it's one of the things that 699 00:35:29,120 --> 00:35:31,200 Speaker 3: differentiates Varies from a lot of other places. 700 00:35:31,880 --> 00:35:35,400 Speaker 1: In twenty seventeen, you told Forbes our community is a 701 00:35:35,480 --> 00:35:38,400 Speaker 1: huge driver for bringing in new customers. Our clients become 702 00:35:38,640 --> 00:35:41,759 Speaker 1: brand evangelists and want to share their experience with their 703 00:35:41,800 --> 00:35:45,800 Speaker 1: own networks. Even celebrities willingly share by word of mouth 704 00:35:45,880 --> 00:35:48,640 Speaker 1: and on social media. I think this brings to life 705 00:35:49,080 --> 00:35:51,440 Speaker 1: something that we haven't quite touched on yet, which is 706 00:35:51,520 --> 00:35:54,560 Speaker 1: this concept of social media and the growth of your 707 00:35:54,920 --> 00:35:59,440 Speaker 1: brand and your instructors via social media. As such a 708 00:35:59,480 --> 00:36:02,600 Speaker 1: big company, do you have like a certain lens or 709 00:36:02,640 --> 00:36:05,040 Speaker 1: a certain way that you try to talk about the 710 00:36:05,080 --> 00:36:07,719 Speaker 1: brand when it comes to these different platforms. 711 00:36:08,400 --> 00:36:13,560 Speaker 3: Yes, definitely, social media is like the new advertising, right 712 00:36:13,640 --> 00:36:17,160 Speaker 3: because it's organic and it's real and people listen, and 713 00:36:17,360 --> 00:36:20,319 Speaker 3: obviously I'm talking about organic and not paid, and so 714 00:36:20,480 --> 00:36:25,759 Speaker 3: we definitely make an effort to educate our instructors and 715 00:36:25,800 --> 00:36:29,200 Speaker 3: other employees on like how best practices, how to represent 716 00:36:29,280 --> 00:36:32,759 Speaker 3: barries and stay on brand. But what I think is 717 00:36:32,800 --> 00:36:37,160 Speaker 3: really interesting about what you brought up is that back 718 00:36:37,200 --> 00:36:39,800 Speaker 3: in you know, two thousand and three, when I started 719 00:36:39,800 --> 00:36:43,600 Speaker 3: at Berries, there was no social media. We used to 720 00:36:43,680 --> 00:36:47,120 Speaker 3: collect people's email addresses and as instructors, we would email 721 00:36:47,160 --> 00:36:49,879 Speaker 3: them our schedules. People and they came to class would 722 00:36:49,880 --> 00:36:52,080 Speaker 3: sign up with a pen or pencil. I got a 723 00:36:52,120 --> 00:36:55,239 Speaker 3: little you know, word and it just was like a 724 00:36:55,320 --> 00:36:59,680 Speaker 3: totally different reality where the business grew from word of mouth. Yeah, 725 00:36:59,760 --> 00:37:03,120 Speaker 3: And what I was able to see happen there is that, 726 00:37:03,200 --> 00:37:07,560 Speaker 3: like the I think people's frequency is always higher when 727 00:37:07,560 --> 00:37:09,840 Speaker 3: they go there with a friend and have a personal 728 00:37:09,880 --> 00:37:12,880 Speaker 3: connection to it. And as a result, even now that 729 00:37:12,960 --> 00:37:16,440 Speaker 3: we have a very sophisticated marketing department, our new client 730 00:37:16,480 --> 00:37:23,000 Speaker 3: acquisition campaigns are almost always backed up by getting support 731 00:37:23,040 --> 00:37:25,680 Speaker 3: from our current customer base, and so you'll see we'll 732 00:37:25,760 --> 00:37:27,160 Speaker 3: launch like friends with Benefits. 733 00:37:27,239 --> 00:37:28,040 Speaker 1: I did that this year. 734 00:37:28,120 --> 00:37:30,680 Speaker 3: You did see it, and it's fun. Like our customers 735 00:37:30,760 --> 00:37:32,600 Speaker 3: love it. They get a class, their friend gets a class. 736 00:37:32,600 --> 00:37:35,440 Speaker 3: But it creates what it is that makes very special, 737 00:37:35,480 --> 00:37:37,520 Speaker 3: which is like, let's talk about how heart that was. 738 00:37:37,719 --> 00:37:39,920 Speaker 3: Oh my gosh, I never swept that much. And then 739 00:37:39,960 --> 00:37:41,759 Speaker 3: you text each other in two days and you come 740 00:37:41,880 --> 00:37:44,640 Speaker 3: back right. Because for us, it's always about getting frequency 741 00:37:44,680 --> 00:37:48,680 Speaker 3: and repeat customers, and so we invest way more into 742 00:37:48,719 --> 00:37:52,120 Speaker 3: those types of campaigns today, even than in you know, 743 00:37:52,840 --> 00:37:55,480 Speaker 3: new client acquisition paid digital campaigns. 744 00:37:55,560 --> 00:37:59,239 Speaker 1: Right as Barry's grows bigger, how is it that you 745 00:37:59,360 --> 00:38:03,760 Speaker 1: hone in on this sense of community despite being bigger 746 00:38:03,800 --> 00:38:05,080 Speaker 1: and bigger and bigger. 747 00:38:06,160 --> 00:38:08,120 Speaker 3: One of the things we pay most attention to is 748 00:38:08,160 --> 00:38:13,400 Speaker 3: local nuance. And that is something I'm really sensitive to 749 00:38:13,880 --> 00:38:17,600 Speaker 3: because as the fourth partner who used to travel around 750 00:38:17,760 --> 00:38:21,239 Speaker 3: to new cities and communicate back to the mothership like 751 00:38:21,280 --> 00:38:25,640 Speaker 3: what that city needed. It was always like very helpful 752 00:38:25,640 --> 00:38:28,120 Speaker 3: for me to have their support and never hear like, well, no, 753 00:38:28,239 --> 00:38:29,719 Speaker 3: this is how we do things in that so we 754 00:38:30,400 --> 00:38:32,880 Speaker 3: would always pivot and flax depending on where we were 755 00:38:32,920 --> 00:38:36,840 Speaker 3: and what the community needed. And so as a CEO, 756 00:38:37,080 --> 00:38:40,120 Speaker 3: as we've expanded and entered so many new US cities, 757 00:38:40,800 --> 00:38:43,040 Speaker 3: it's really been a priority for me to continue that 758 00:38:43,120 --> 00:38:46,120 Speaker 3: communication with our boots on the ground. And we have 759 00:38:46,200 --> 00:38:49,760 Speaker 3: a whole community marketing team that they would liaise essentially 760 00:38:49,800 --> 00:38:54,440 Speaker 3: between marketing and all the managers. They are in studios. 761 00:38:54,480 --> 00:38:57,480 Speaker 3: They are delivering not only what we're doing, but why 762 00:38:57,520 --> 00:39:00,160 Speaker 3: we're doing it. And it works both ways. Right, are 763 00:39:00,200 --> 00:39:02,719 Speaker 3: going to Dallas and they're talking about this, you know, 764 00:39:02,840 --> 00:39:06,160 Speaker 3: new client acquisition campaign and then they're getting feedback about 765 00:39:06,200 --> 00:39:08,279 Speaker 3: how that sounds great, but what would really work here 766 00:39:08,360 --> 00:39:10,799 Speaker 3: is ABC, right, and they're bringing it back to us 767 00:39:11,200 --> 00:39:13,600 Speaker 3: and helping us learn about what works in their community. 768 00:39:13,960 --> 00:39:15,680 Speaker 3: And then we have a new department that we've just 769 00:39:15,760 --> 00:39:20,000 Speaker 3: invested into called Client Experience, which is wholly devoted to 770 00:39:20,080 --> 00:39:23,840 Speaker 3: like making sure everybody feels special, making sure disgruntled customers 771 00:39:23,880 --> 00:39:28,239 Speaker 3: are answered almost immediately, making sure if it's your you know, 772 00:39:28,400 --> 00:39:30,480 Speaker 3: if you're pregnant, and your customer that comes a lot 773 00:39:30,520 --> 00:39:32,440 Speaker 3: and we know you that there's you know, a pair 774 00:39:32,440 --> 00:39:35,200 Speaker 3: of baby shoes with berries chevron waiting for you at 775 00:39:35,239 --> 00:39:37,960 Speaker 3: the front desk. It's just surprise and delight and making 776 00:39:38,000 --> 00:39:39,320 Speaker 3: sure our customers feel special. 777 00:39:39,400 --> 00:39:41,640 Speaker 1: I love that term surprise and delay. Yeah, I feel 778 00:39:41,640 --> 00:39:43,480 Speaker 1: like there should be more surprise and delight, like it's 779 00:39:43,480 --> 00:39:45,160 Speaker 1: a regular human experience. 780 00:39:45,239 --> 00:39:45,560 Speaker 3: I know. 781 00:39:47,080 --> 00:39:49,640 Speaker 1: I would love that. I would love it. Also if 782 00:39:49,680 --> 00:39:52,720 Speaker 1: for just a minute, you could put on your trainer hat. 783 00:39:52,760 --> 00:39:55,719 Speaker 1: I come to you and I tell you, man, I'm 784 00:39:55,760 --> 00:39:59,279 Speaker 1: having like a really hard time getting motivated, like I 785 00:39:59,760 --> 00:40:02,760 Speaker 1: know I could lose a few pounds, Like I'm feeling 786 00:40:02,920 --> 00:40:06,880 Speaker 1: just like a little lackluster lately. Like what should I do, Joey, 787 00:40:07,000 --> 00:40:07,799 Speaker 1: what do you tell me. 788 00:40:09,600 --> 00:40:12,759 Speaker 3: For me? The accountability is always what I've seen be 789 00:40:12,800 --> 00:40:15,960 Speaker 3: the difference between success and failure. Yeah, and so making 790 00:40:15,960 --> 00:40:18,440 Speaker 3: sure somebody has someone to lean on. So if you're 791 00:40:18,520 --> 00:40:20,560 Speaker 3: my friend and you say that, I say, I'm not 792 00:40:20,560 --> 00:40:22,640 Speaker 3: going to let you fail, Like let's do this together 793 00:40:22,680 --> 00:40:25,040 Speaker 3: on Monday, or you text me what you ate and 794 00:40:25,080 --> 00:40:26,839 Speaker 3: when you worked out on Monday, and if you didn't, 795 00:40:26,840 --> 00:40:28,600 Speaker 3: we're going to have a conversation about why you didn't. 796 00:40:28,600 --> 00:40:31,000 Speaker 3: Do you know what I'm saying. He totally really getting 797 00:40:31,040 --> 00:40:34,040 Speaker 3: people to take accountability, to make the commitment and then 798 00:40:34,080 --> 00:40:36,160 Speaker 3: to have to explain why they didn't. 799 00:40:36,400 --> 00:40:42,400 Speaker 1: Yeah, you you have the opportunity to gift someone you 800 00:40:42,480 --> 00:40:43,720 Speaker 1: care about a book. 801 00:40:44,040 --> 00:40:45,520 Speaker 2: What book do you gift them? 802 00:40:46,640 --> 00:40:49,040 Speaker 1: Start with why? Joey just pointed out his desk for 803 00:40:49,080 --> 00:40:51,560 Speaker 1: everyone that's sitting at home listening to this, did you 804 00:40:51,600 --> 00:40:52,440 Speaker 1: just get that book? 805 00:40:52,880 --> 00:40:56,840 Speaker 3: No, as you can see it, read and rereadify and 806 00:40:56,880 --> 00:40:59,880 Speaker 3: I note and stuff. But I've definitely like passed it on. 807 00:41:00,200 --> 00:41:04,600 Speaker 1: What is so special about this book? I Simon Sinek. 808 00:41:04,719 --> 00:41:05,560 Speaker 1: Did I say that wrong? 809 00:41:05,680 --> 00:41:12,759 Speaker 3: No? That's right? Okay, It just it helps explain why 810 00:41:12,840 --> 00:41:16,439 Speaker 3: some organizations have stood the test of time and why 811 00:41:16,560 --> 00:41:20,200 Speaker 3: the most important thing to do isn't try to sell 812 00:41:20,320 --> 00:41:22,160 Speaker 3: to try to sell a product, but to try to 813 00:41:22,200 --> 00:41:24,720 Speaker 3: figure out why you're offering it in the first place, 814 00:41:25,000 --> 00:41:27,560 Speaker 3: which is way harder than you'd think. 815 00:41:27,840 --> 00:41:30,520 Speaker 1: Yeah, why do you think you're offering your product? 816 00:41:31,840 --> 00:41:35,719 Speaker 3: So, I mean, the vision for Berries has always been 817 00:41:35,760 --> 00:41:40,080 Speaker 3: to transform lives, and that vision started in West Hollywood 818 00:41:40,080 --> 00:41:45,160 Speaker 3: and has now become a worldwide vision. And we do 819 00:41:45,320 --> 00:41:49,920 Speaker 3: that through so many different ways. It's obviously physical. A 820 00:41:49,960 --> 00:41:52,960 Speaker 3: lot of people see results within like three or four 821 00:41:53,000 --> 00:41:55,160 Speaker 3: weeks at Berries where they just can't even believe people 822 00:41:55,160 --> 00:41:57,640 Speaker 3: who are already fit are saying I have a six 823 00:41:57,680 --> 00:42:00,359 Speaker 3: pack for the first time. They just can't believe the result. Right. 824 00:42:00,800 --> 00:42:03,359 Speaker 3: But on the flip side, we have people who have 825 00:42:03,480 --> 00:42:11,600 Speaker 3: like totally like emotional, spiritual, like they are going through 826 00:42:11,640 --> 00:42:13,880 Speaker 3: a hard time in life, they're suffering from cancer, or 827 00:42:13,880 --> 00:42:15,880 Speaker 3: they're going through a divorce, and all of a sudden, 828 00:42:15,880 --> 00:42:19,239 Speaker 3: they like find this work out that challenges their mind, 829 00:42:19,320 --> 00:42:22,279 Speaker 3: this community that supports and loves them. And so the 830 00:42:22,880 --> 00:42:27,160 Speaker 3: way that we transform lives is totally case by case dependent, 831 00:42:27,440 --> 00:42:29,719 Speaker 3: but it is an absolute and it's something that you 832 00:42:29,719 --> 00:42:31,720 Speaker 3: know is seen in every person that comes. 833 00:42:31,960 --> 00:42:37,080 Speaker 1: Yeah, when you think about your extensive journey with berries, 834 00:42:37,200 --> 00:42:41,640 Speaker 1: aside from you know, meeting your partner, what do you 835 00:42:41,680 --> 00:42:43,600 Speaker 1: think is one of the most beautiful ways that this 836 00:42:43,680 --> 00:42:49,319 Speaker 1: business has transformed your life? Oh, the eyes widened. It 837 00:42:49,400 --> 00:42:51,040 Speaker 1: was like a deep breath situation. 838 00:42:52,239 --> 00:42:56,160 Speaker 3: I mean, taking it back to the beginning, just learning 839 00:42:57,320 --> 00:43:01,040 Speaker 3: again after being broken down, that I'm capable of so much, 840 00:43:01,640 --> 00:43:08,200 Speaker 3: building my self confidence up again, facing myself, continually facing myself, 841 00:43:08,239 --> 00:43:11,520 Speaker 3: looking at myself in the mirror, and not necessarily only 842 00:43:11,560 --> 00:43:13,920 Speaker 3: thinking about can I get to twelve five for my sprint, 843 00:43:14,239 --> 00:43:18,200 Speaker 3: but also thinking about what happened today and ways that 844 00:43:18,280 --> 00:43:20,520 Speaker 3: I reacted, the ways that I could have been better. 845 00:43:20,920 --> 00:43:24,000 Speaker 3: Barries challenges me on all of those levels, and every 846 00:43:24,000 --> 00:43:26,560 Speaker 3: time I'm in that red room, it is just a 847 00:43:26,600 --> 00:43:33,400 Speaker 3: cathartic experience where I'm evaluating my life and myself and 848 00:43:33,440 --> 00:43:36,080 Speaker 3: trying to figure out, you know, how I'm doing. 849 00:43:36,360 --> 00:43:40,399 Speaker 1: Yeah, aside from that piece of advice to like reach 850 00:43:40,440 --> 00:43:43,840 Speaker 1: out to someone for accountability, someone who doesn't have the 851 00:43:43,880 --> 00:43:47,480 Speaker 1: opportunity to visit a berries themselves, maybe living in one 852 00:43:47,520 --> 00:43:51,359 Speaker 1: of those, you know, more rural areas. What is a 853 00:43:51,360 --> 00:43:55,320 Speaker 1: piece of advice you would give to them when maybe 854 00:43:55,320 --> 00:43:57,279 Speaker 1: they come to terms with this idea that they do 855 00:43:57,400 --> 00:43:59,560 Speaker 1: need to face themselves, that they do need to show up. 856 00:43:59,680 --> 00:44:02,120 Speaker 1: How to someone start when they haven't really been able 857 00:44:02,160 --> 00:44:02,960 Speaker 1: to do that before. 858 00:44:03,440 --> 00:44:05,719 Speaker 3: It's so easy now, I mean I told you back 859 00:44:05,719 --> 00:44:07,440 Speaker 3: in the day, I used to have to buy magazine 860 00:44:07,440 --> 00:44:10,799 Speaker 3: and bring it with me. Yea. Now there are apps, 861 00:44:11,200 --> 00:44:15,600 Speaker 3: there is YouTube, there are there's so many resources. I 862 00:44:15,600 --> 00:44:18,920 Speaker 3: think the most important thing is finding something that you enjoy, 863 00:44:19,200 --> 00:44:20,680 Speaker 3: because if you don't enjoy it, you're not going to 864 00:44:20,719 --> 00:44:23,120 Speaker 3: repeat it. Yeah, and that's what really counts. 865 00:44:23,320 --> 00:44:25,600 Speaker 1: What do you think has been one of the best 866 00:44:25,640 --> 00:44:29,000 Speaker 1: pieces of advice that you've been given in your career. 867 00:44:33,200 --> 00:44:35,640 Speaker 3: You have to trust the people you hired to do 868 00:44:35,719 --> 00:44:37,080 Speaker 3: their jobs. 869 00:44:38,200 --> 00:44:41,319 Speaker 1: I love that You're like Mike Drop, we're done. You 870 00:44:41,320 --> 00:44:45,120 Speaker 1: can either want why why that one? 871 00:44:45,560 --> 00:44:47,680 Speaker 3: H You know, it came at the perfect time. I 872 00:44:47,719 --> 00:44:50,480 Speaker 3: had just moved to New York. It was actually my 873 00:44:50,760 --> 00:44:54,400 Speaker 3: roommate Nicole, who I was living with her father as 874 00:44:54,440 --> 00:44:59,319 Speaker 3: a famous entrepreneur, and she said to me one day, 875 00:44:59,360 --> 00:45:01,600 Speaker 3: you know the best piece of advice my dad said 876 00:45:01,600 --> 00:45:04,239 Speaker 3: he ever got was that phrase right there, and it 877 00:45:04,360 --> 00:45:08,640 Speaker 3: changed his trajectory and it just landed on me, and 878 00:45:08,680 --> 00:45:11,839 Speaker 3: I thought, kind of, that is so true. I had 879 00:45:11,880 --> 00:45:14,680 Speaker 3: come from an environment like in La where I was 880 00:45:14,760 --> 00:45:17,680 Speaker 3: so immersed in the day to day that I was 881 00:45:17,719 --> 00:45:22,040 Speaker 3: probably micromanaging and doing things that I could have done better. 882 00:45:22,520 --> 00:45:24,840 Speaker 3: And from that moment on, I really made an effort 883 00:45:24,880 --> 00:45:26,800 Speaker 3: to just trust the people I hire. 884 00:45:27,400 --> 00:45:31,240 Speaker 1: When you think about your leadership style as a CEO, 885 00:45:32,080 --> 00:45:33,880 Speaker 1: how would you describe that? 886 00:45:36,680 --> 00:45:45,960 Speaker 3: M my leadership style as a CEO? It's hard because 887 00:45:45,960 --> 00:45:47,360 Speaker 3: I don't know if the way you think of yourself 888 00:45:47,400 --> 00:45:49,439 Speaker 3: as what others think. I mean I'm asking you about 889 00:45:49,480 --> 00:45:58,000 Speaker 3: I would imagine I would imagine out of the box, casual, innovative, disciplined. 890 00:45:58,880 --> 00:46:04,440 Speaker 1: My concluding question to you, sir, if you have a 891 00:46:04,480 --> 00:46:08,880 Speaker 1: piece of advice that you would offer to the Joey 892 00:46:08,920 --> 00:46:12,520 Speaker 1: who's walking in to Barrie's for the first time, you know, 893 00:46:12,600 --> 00:46:14,400 Speaker 1: at that point in his life where he's at this 894 00:46:14,480 --> 00:46:18,719 Speaker 1: pivotal crossroads, what is it that you say to him? 895 00:46:18,719 --> 00:46:21,880 Speaker 3: Looking back on it now, So it's actually something that 896 00:46:21,920 --> 00:46:24,080 Speaker 3: we say to customers a lot. It's like a scripted 897 00:46:24,080 --> 00:46:29,120 Speaker 3: Berries thing, which is don't be a hero. And those 898 00:46:29,120 --> 00:46:32,280 Speaker 3: are really important first words, I think because most people 899 00:46:32,360 --> 00:46:33,640 Speaker 3: like me it took me a year and a half 900 00:46:33,680 --> 00:46:38,680 Speaker 3: to go to Berries, are scared. Can I swear? Bleepless? 901 00:46:39,120 --> 00:46:42,879 Speaker 3: And so they walk into this studio and you know, 902 00:46:43,160 --> 00:46:45,880 Speaker 3: it's very comforting to just hear from a friendly face like, 903 00:46:45,920 --> 00:46:48,360 Speaker 3: don't be a hero, just do your best. And I 904 00:46:48,400 --> 00:46:50,080 Speaker 3: think that would have helped me a lot, because I 905 00:46:50,120 --> 00:46:52,000 Speaker 3: was scared walking in, I was scared during, and I 906 00:46:52,200 --> 00:46:56,120 Speaker 3: was a little bit scared after when it was done. 907 00:46:56,200 --> 00:46:58,040 Speaker 3: And as I said earlier, I think fear is a 908 00:46:58,080 --> 00:47:01,280 Speaker 3: real powerful thing. So being able to disarm people immediately 909 00:47:01,320 --> 00:47:02,359 Speaker 3: with that, I think is a good thing. 910 00:47:02,719 --> 00:47:05,640 Speaker 1: Awesome, Joey, thanks so much for sitting down with me today, 911 00:47:05,719 --> 00:47:09,440 Speaker 1: and you're in our beautiful little place here in West Hollywood? 912 00:47:09,480 --> 00:47:10,600 Speaker 2: Is that where we are for sure? 913 00:47:11,000 --> 00:47:12,680 Speaker 1: So it's the New Yorker who can't find our way 914 00:47:12,680 --> 00:47:16,520 Speaker 1: around Sandelis. Please take a moment to leave a quick 915 00:47:16,560 --> 00:47:19,759 Speaker 1: review by clicking the link with the description to this episode. 916 00:47:20,000 --> 00:47:22,719 Speaker 1: We all face multiple hurdles in life. I want to 917 00:47:22,719 --> 00:47:25,080 Speaker 1: hear about yours. Reach Out to me at Emily at 918 00:47:25,160 --> 00:47:28,680 Speaker 1: Hurdle dot us. Connect with the podcast on Instagram and 919 00:47:28,760 --> 00:47:32,120 Speaker 1: Twitter at Hurdle Podcast. Joey, Where do they find you? 920 00:47:32,160 --> 00:47:34,760 Speaker 1: Where do they find berries? Give me all the social rundown, 921 00:47:34,840 --> 00:47:37,520 Speaker 1: the website rundown, and maybe even some scheduling tips. 922 00:47:37,800 --> 00:47:41,480 Speaker 3: Our websites berries, bootcamp dot com. Our Instagram handle is 923 00:47:41,520 --> 00:47:44,719 Speaker 3: Berri's boot Camp and my Instagram handle is Joey Gonzalez. 924 00:47:45,000 --> 00:47:46,239 Speaker 1: And where do you teach you? 925 00:47:46,680 --> 00:47:49,320 Speaker 3: I teach in Venice Saturday mornings, eight thirty am. 926 00:47:49,400 --> 00:47:50,160 Speaker 1: I heard it's great. 927 00:47:50,480 --> 00:47:52,560 Speaker 3: Oh good? My girlfriend old man still got it? 928 00:47:52,560 --> 00:47:54,440 Speaker 1: My girlfriend that just dropped me off here I told 929 00:47:54,480 --> 00:47:55,600 Speaker 1: me she goes every Saturday. 930 00:47:55,760 --> 00:47:56,480 Speaker 3: Great really yeah. 931 00:47:56,520 --> 00:47:57,680 Speaker 2: Her name's Alissa Klude. 932 00:47:57,680 --> 00:47:58,239 Speaker 3: Oh I love that. 933 00:47:58,280 --> 00:48:01,120 Speaker 1: Tell her to say hi, I will cool awesome. I 934 00:48:01,160 --> 00:48:04,400 Speaker 1: am at emily a body. I'm excited to keep learning 935 00:48:04,400 --> 00:48:07,759 Speaker 1: and growing with you guys. Another hurdle conquered. Catch you 936 00:48:07,760 --> 00:48:08,439 Speaker 1: guys next time.