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Speaker 1: You'all new Toyota RAV four asks what if what if

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Speaker 1: introducing to y'all new wrath for Hybrid two eight Combined

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Speaker 1: think of a hybrid. You'r new wrath war Hybrid Toyota

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Speaker 1: Let's Go places horsepower ratings the chief us in the

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Speaker 1: required premium and let a gas lean with an octane

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Speaker 1: rating If not even want to hire premium fueler is

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Speaker 1: not used, performance with decrease. My next guest has over

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Speaker 1: two decades of experience in the health and beauty industry.

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Speaker 1: Serta has been afforded the opportunity to be connected, to

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Speaker 1: connect and be the coach of many well known and

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Speaker 1: high profile leaders, visionaries and trailbladers. She became an became

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Speaker 1: an entrepreneur at the age of nineteen and understands what

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Speaker 1: it takes to build a clientele and profitable business. She's

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Speaker 1: been able to master monetizing your skill set and now

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Speaker 1: is dedicated to help others monetize their way to millions

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Speaker 1: like she has please work with. He has a following

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Speaker 1: people following in there, so it's a millions following, you know.

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Speaker 1: You know, broke people just have people follow I've learned.

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Speaker 1: Please walk into the main conversation, Sereda Pittman, Thank you

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Speaker 1: so much for having Savannah Georgia. That's why I see you.

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Speaker 1: Know you're in my studios, Savannah Georgia, and I just

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Speaker 1: happened to I didn't run into you because I have

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Speaker 1: an office over a battery park and he was over

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Speaker 1: there doing an inter of you in that building and

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Speaker 1: I didn't know using that doing the building. I just no, man,

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Speaker 1: Michael over here, the radio station over there. So welcome

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Speaker 1: to money Making Conversation. Thank you. I'm honored and humble

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Speaker 1: to be here. I like the word humble, honored and

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Speaker 1: the humble that means I'm doing something in life to

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Speaker 1: make you want to say those things. I'm honored to

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Speaker 1: have you on this show because you give information to

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Speaker 1: my guests and motivate them. Because what I've discovered is

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Speaker 1: that a lot of people always want me to mentor them,

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Speaker 1: you know, and this show is really a show about mentorship.

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Speaker 1: Because I can't I can't guide people. I can't sit down,

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Speaker 1: and there are a lot of people basically just need

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Speaker 1: to hear the story over and over again before they

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Speaker 1: get it and realize that's their story. What is your story,

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Speaker 1: miss Pittman, My story is one like a lot of

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Speaker 1: people starting. I started doing here at home. So that's

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Speaker 1: my story again. I started doing in here with a

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Speaker 1: ball hit man. That's always and it looks good. But

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Speaker 1: I started doing here in my parents bathroom in middle school.

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Speaker 1: And then I went from doing here to go into

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Speaker 1: cosmetology school, now technology school, aesthetics, massage, therapy, kinesiology, holistic

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Speaker 1: here care practitioner, and trichology school. So I've been in

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Speaker 1: the health and beauty industry for a long time. And

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Speaker 1: then I helped incorporate coaching into my business model, which

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Speaker 1: leads me to where I am today to show other

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Speaker 1: people how to incorporate coaching into their business model to

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Speaker 1: have another stream of income and have a passive stream

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Speaker 1: of income. So that's my history, starting from the bathroom.

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Speaker 1: Now I'm here. So it's always about the background. My

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Speaker 1: background uh interstrated kid uh, six sisters, two brothers. My

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Speaker 1: father was a truck driver, my mom had a high

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Speaker 1: school education first, more people that didn't have a visionist

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Speaker 1: beyond what raised kids and try to give them a

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Speaker 1: better life than what they had. Okay, here you are

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Speaker 1: see your father's here, which is fantastic when you have

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Speaker 1: a relationship with your with your father. My relationship with

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Speaker 1: my daughter, I just love. She's a she just saw

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Speaker 1: more college in college. So when you started doing this

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Speaker 1: hair in the bathroom, you know, you know, you're trying

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Speaker 1: up the bathroom and brother, I did. I'm the baby before.

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Speaker 1: You're trying up the bathroom with this half absolutely not

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Speaker 1: sharing any profits. Okay, so tell me about that little

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Speaker 1: moment there when they got to understanding that. Okay, well,

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Speaker 1: I started the bathroom and then my mom took me

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Speaker 1: to the kitchen. I graduated to the kitchen. You know,

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Speaker 1: back in the day used to have those ponytailers used

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Speaker 1: to put in the microwave, you know, So I learned

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Speaker 1: how to perfect that right before I get burned. So

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Speaker 1: that was my go to hairstyle. But then my mom

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Speaker 1: was like, okay, you need to get out of my

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Speaker 1: kitchen too, So then I started going to the people's

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Speaker 1: homes and then my dad didn't like that side of

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Speaker 1: It's like Okay, now you need to get in a

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Speaker 1: line because you don't know who's how she going. So

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Speaker 1: I did um and my parents was just like, if

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Speaker 1: you're gonna do it, ticket to the next leup. First

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Speaker 1: of all, my dad was like, you're doing hair like

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Speaker 1: what Like he wanted me to really pursue going to

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Speaker 1: college first, but he supported it. My mom was like,

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Speaker 1: if you're going to do you're not going to do

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Speaker 1: one kind of hair. You're gonna learn how to do

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Speaker 1: everyone's hair. You're going to be diverse and just don't

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Speaker 1: be the stereotypical hair scholars. So they pushed me, and

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Speaker 1: thankfully I got to see my mom. She's an entrepreneur,

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Speaker 1: she had a daycare. My dad worked on the railroad

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Speaker 1: and in Savannah that was like one of the job

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Speaker 1: for the black man to have. That was like the job.

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Speaker 1: So he dressed dressed, so you know, that's what I saw.

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Speaker 1: And in mediocrity was not celebrated in our house. So

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Speaker 1: you know, we didn't get celebration for doing what was

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Speaker 1: expected of us. Now it's interesting because I look at

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Speaker 1: what you what you accomplished it Like my parents, you know,

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Speaker 1: my mom was just you know, do the brage and

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Speaker 1: then the hot ron and then I had all that

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Speaker 1: done in my hair. When I wanted to win, it

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Speaker 1: was flowing. You know, had the hot iron. Is that

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Speaker 1: what happened? Everything happened this head? I got the size

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Speaker 1: burnt out. You know that when you put that little

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Speaker 1: that that that peram on my half? Do stay all

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Speaker 1: syn you know you later stay on that long stuff

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Speaker 1: calmed down, It's gonna be all good. Mam My head

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Speaker 1: burned up a baby. You got to go through the bird.

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Speaker 1: Gotta go through the bird to get it right. So

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Speaker 1: I know that that that that that in the African

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Speaker 1: American community, home haf styling was something that a lot

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Speaker 1: of people did and then you, as a young person

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Speaker 1: turned it into a business. What clicked in your mind

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Speaker 1: that made you I could make this a business besides

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Speaker 1: just doing people favors. There wasn't an option. Like in

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Speaker 1: my house. It was because of my upbringing. It was like,

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Speaker 1: you're not just going to do it to do it?

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Speaker 1: What's your next move? What's you're gonna have a career?

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Speaker 1: Because you couldn't stay there, you know, and I didn't

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Speaker 1: see my mom hell or my dad failed. I had

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Speaker 1: my grandmother who was an entrepreneur. So I was pretty

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Speaker 1: much the third generation entrepreneur. So that's all I knew.

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Speaker 1: So with that being said, you eighteen, you're just starting

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Speaker 1: your business. Now, all people's did you have a business plan?

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Speaker 1: Did you? I'm asking a lot of crazy questions in

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Speaker 1: the but you did have your mom, she had to

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Speaker 1: daycare of your dad. He would have a stable job environment.

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Speaker 1: So he knew right and wrong. You know what he

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Speaker 1: knew for a fact, you wanna go You're gonna stop

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Speaker 1: going to these strange houses. He can't see through the wall.

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Speaker 1: He's gonna stop all that. So so tell me those

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Speaker 1: early stages of start establishing your business, getting into salon,

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Speaker 1: because I want people to hear these steps that lead that,

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Speaker 1: that led you to this conversation that we're having right now. Well,

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Speaker 1: I didn't have the business plan, person like the executive summary,

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Speaker 1: budget and all of that. But I knew that I

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Speaker 1: wanted to not in my in my city the average

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Speaker 1: income of twenty four dollars. I knew that was not

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Speaker 1: going to be my testimony. I didn't want that. And

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Speaker 1: even I'm talking about today's still in the twenties. So

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Speaker 1: I wanted to be something different. So I knew I

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Speaker 1: had to do something different, which puts me in the operation.

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Speaker 1: Gave me the opportunity to put myself in environments that

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Speaker 1: were more structured in the corporate salon, so I can

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Speaker 1: see how they did it. So once I learned how

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Speaker 1: they did it, I took what I learned and then

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Speaker 1: I applied it to myself and said, you know what,

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Speaker 1: if they can do it and succeed, I may be smaller.

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Speaker 1: I don't have all those assets, but I can do

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Speaker 1: that same principles and systems that they have. And that's

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Speaker 1: what I did, and that's what worked for me. Okay,

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Speaker 1: cool with that being said, I have a young brother

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Speaker 1: who's in d C Market. He had like four barbera

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Speaker 1: and beauty salon, which you know, he has the African

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Speaker 1: braiding salon. He has a barbershop and think he has

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Speaker 1: a a mix of beauty and barber you know, and

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Speaker 1: he and I'm so proud of it, you know, because

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Speaker 1: of the fact that you know, he believe he makes

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Speaker 1: his revenue through boots. Now, do well your salon owner

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Speaker 1: or you just a person who just started salon, and

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Speaker 1: just like you said, you used the word small, How

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Speaker 1: did how did your operation start? Up and how did

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Speaker 1: you consistently generate income? Was the one boot salon. I

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Speaker 1: had one sink, two dryers, and a sofa. But I

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Speaker 1: had a work ethics, so I would work. I didn't

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Speaker 1: have any children, I wasn't married, so I worked from

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Speaker 1: the sun up to some sundown. I will start making

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Speaker 1: relationships and cultivating relationships with the concierge at the hotels

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Speaker 1: and then getting on their preferred vendor list for their

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Speaker 1: weddings and the bridle hair. And then I started vending

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Speaker 1: at different places, and I just knew that I who

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Speaker 1: my target market was. I knew it wasn't the people

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Speaker 1: that couldn't afford what I wanted to ask. So I

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Speaker 1: started dressing apart example, look at you. You know, I

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Speaker 1: started putting myself even though I couldn't afford to go

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Speaker 1: to certain places. They didn't know that. I just showed

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Speaker 1: up and looked like I should be there. And then

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Speaker 1: I began to attract that kind of client. So my

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Speaker 1: ticket was higher than the average person that will go

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Speaker 1: in and get their services. And then I just expanded.

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Speaker 1: I went from one station to four stations. And that

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Speaker 1: one thing that's hard for people in the beat industry

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Speaker 1: doesn't matter how many boosts you have. I'm sure you

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Speaker 1: could talk to your brother and he'll tell you that

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Speaker 1: boosts are being full all the time. You know, because

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Speaker 1: people are in the industry, a lot of us are flaky.

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Speaker 1: Just you And I tell people build a business based

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Speaker 1: on your skill set, because somebody could walk out to arm,

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Speaker 1: but you still have your mortgage or your rent or

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Speaker 1: whatever that you have to pay. That's what I did.

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Speaker 1: I built it off of my skill set. O cool.

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Speaker 1: Now are you a natural hair person or you are

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Speaker 1: a perm what? What? What is your what? What is

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Speaker 1: your You say you do all hair. Well, I'm retired

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Speaker 1: from the beauty and down. But what's just saying? But

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Speaker 1: what do you push? Healthy hair, healthy health, healthy hair?

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Speaker 1: And what does that mean when you say healthy hair,

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Speaker 1: healthy hair? Making sure that you maintain the longevity of

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Speaker 1: your hair, not something that you just put on top

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Speaker 1: of your hair and do not take care of your hair,

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Speaker 1: your scalp, your skin. And that's why I went to

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Speaker 1: school for trichology because a lot of us were losing

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Speaker 1: our hair. So I went and did that. When we

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Speaker 1: come back, we're gonna get motivated by health and beauty.

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Speaker 1: But I mean Seria Pittman joined this compassy. You know

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Speaker 1: this not the last time you're on my show. Right absolutely,

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Speaker 1: Cook pointed to my man in the corner. We'll be

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Speaker 1: right back this Jean McDonald, I'm back with money making conversation.

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Speaker 1: Sitting next to me and Sereda Pittman. She's out of Savannah, Georgia,

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Speaker 1: health and beauty coaching. Absolutely. The great thing about when

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Speaker 1: you're talking to somebody who's face to face versus over

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Speaker 1: the phone, you get to see the visual, you know,

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Speaker 1: because a lot of people you could be a great

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Speaker 1: conversationist on the phone. But I love looking at people

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Speaker 1: because you get the truth because I really asked them questions.

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Speaker 1: The little stump, of course we're gonna ask me that

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Speaker 1: she's not one gave me that face. That's the face

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Speaker 1: that tells everything about So. So we talked about you

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Speaker 1: starting the ninteen. Now you're in the coaching business. Explain

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Speaker 1: exactly what explained to me exactly and my listener exactly

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Speaker 1: what this is all about. Coaches help people obtain their goals.

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Speaker 1: So if you come to me and you you have

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Speaker 1: a business and you say, hey, coach, I want to

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Speaker 1: do X, Y and Z in my business. I will

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Speaker 1: never tell you what to do. I won't tell you

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Speaker 1: what your success should look like. I would help you

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Speaker 1: find one to three actionable steps to help you get

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Speaker 1: across your finish line. Obtain your goals and make sure

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Speaker 1: that your goals are scalable, they're realistic. And really make

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Speaker 1: sure that you can maintain that success once you accomplish it. Okay,

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Speaker 1: you got the game playing down, you know, you got

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Speaker 1: all look at the right words, you know, like sometimes

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Speaker 1: I stumbled. The guys get the right But you've been

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Speaker 1: saying this of a long time. I have. So, So,

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Speaker 1: what is the biggest mistake that people make in trying

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Speaker 1: to be an entreprene hoour? What's the biggest mistake coming

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Speaker 1: from the coach? I'm gonna call you the coach. I

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Speaker 1: love it. That's that's what everybody calls I love it.

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Speaker 1: I love I'm about to get on the field. But seriously,

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Speaker 1: one thing that people do an entrepreneurship is trying to

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Speaker 1: take someone else's game plan and win with it. That

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Speaker 1: is what is wrong because you don't know their story,

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Speaker 1: you don't know how they got started. And I tell people,

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Speaker 1: don't copy and pay someone else's success because you don't

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Speaker 1: know what it took for them to get it, and

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Speaker 1: you definitely don't know what it takes for them to

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Speaker 1: maintain it. So create your own recipe for success. That

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Speaker 1: is what I tell people. And be who you are.

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Speaker 1: If you're building a personal brand, don't lie, don't be inauthentic,

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Speaker 1: and try to be something else. I can't be you.

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Speaker 1: I could try all day long, but I will fail.

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Speaker 1: And that's what people mess up with. And I totally

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Speaker 1: agree with that. A lot of people want to I

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Speaker 1: want to be the next this. No, no, you're not

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Speaker 1: gonna you know. It always annoyed me when people go,

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Speaker 1: I want to be next, open next, Steve Hall, Kevin Hall, huh, huh, huh.

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Speaker 1: Do you know of the story? Do you know the story?

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Speaker 1: The story has nothing thing to do with you. Nothing.

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Speaker 1: They probably they didn't even Steve was born in welsh Resh, Virginia.

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Speaker 1: Then he went to Cleveland, then with the Dallas, did

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Speaker 1: with the l A. Then he came back to Chicago

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Speaker 1: with New York that's the Atlanta. Then he went back

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Speaker 1: to Chicago, and then he went back to l A.

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Speaker 1: That's a journey. Okay you wanna be okay? Can you are?

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Speaker 1: You ready to do all that or have you done

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Speaker 1: all that to be him? And so so you you

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Speaker 1: have a philosophy when big, when big by being small,

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Speaker 1: when big by playing small, playing small? What does that mean?

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Speaker 1: Make small incremental changes into your business. A lot of

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Speaker 1: times we just say, oh, this is what I want

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Speaker 1: to do. This didn't work, I'm gonna change everything. I

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Speaker 1: teach a principle of doing any day. Audit all that

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Speaker 1: your processes, audit, plug in your holes, fix what you

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Speaker 1: can and do not go broke trying to get rich

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Speaker 1: when small by playing big, pick out a small target

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Speaker 1: audience that you want to connect with, figure out what

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Speaker 1: they like, figure out what they need, and give them

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Speaker 1: that in a way that you can manage and sustain.

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Speaker 1: Because we jump out there so good with all these ideas,

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Speaker 1: and X months down the line, we can't keep it

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Speaker 1: up right? How do you With that being said, because

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Speaker 1: I agree, I always tell people that you know when

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Speaker 1: you look at life, you know you go you go

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Speaker 1: to college, if you if you if your goal is

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Speaker 1: based on college, you can get frustrated because it's four years.

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Speaker 1: Especially going to any professional it could be eight years.

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Speaker 1: So short term goals semester of that test, exercise, set

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Speaker 1: some goals that you can reach and maintain. Initially, you

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Speaker 1: know relationships and that's important dropping baggage and baggage can

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Speaker 1: be a relationship. Baggage could be a job you have,

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Speaker 1: no no rhyme or reason that makes you happy? Why

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Speaker 1: you keep going to it? How do you launch a business? Then,

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Speaker 1: with that being said, with all this information you're giving

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Speaker 1: out as coach coach Pittman, Okay, rus Sean McDonald, I

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Speaker 1: have all these great ideas. People tell me or you're

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Speaker 1: gonna make money one day, and I was just gonna

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Speaker 1: throw out a business. Let's say I want to launch

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Speaker 1: a and it's not trying to hold you accountable, but

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Speaker 1: I want to launch me because people say I can

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Speaker 1: bait war winning baker. People always ask me, Roshan, I

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Speaker 1: know you're gonna open the restaurant. I know, well, what

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Speaker 1: how can I buy those cakes? Did you make those cheesecakes?

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Speaker 1: They killer? I want to? I want to. I want

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Speaker 1: to open a cheesecake business. How why would I launch that? What? What? What? What?

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Speaker 1: What would be the mistakes I would make? Because right now,

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Speaker 1: being driven by my friends absolutely absolutely telling me I

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Speaker 1: should do this, Nobody, nobody, from baker hadn't told me

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Speaker 1: about alone. I don't know about the manufacturer. I'm gonna

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Speaker 1: mask produce these things. What how would I launch that?

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Speaker 1: I would say what I teaches? Ranking it? What can

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Speaker 1: you do right now with what you have? So you

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Speaker 1: have all these great ideas, right rank them for the

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Speaker 1: number three? Number three is something and I could do

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Speaker 1: right now with what I have. So if I'm a

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Speaker 1: great baker, besides my friends, who else knows that I'm

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Speaker 1: a great baker? So you can build start building relationships.

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Speaker 1: Go to car dealerships, go to restaurants, give them your

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Speaker 1: stuff for free. People don't like doing that, but go ahead,

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Speaker 1: and the people that I could get some testimonial. Is

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Speaker 1: that way you can build up some testimonies. Create your

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Speaker 1: Facebook page, put your pictures like your cakes, make them

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Speaker 1: look pretty. And then as you start doing that, hand

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Speaker 1: your cards out and start small because you jump out there.

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Speaker 1: Figure your cost, Okay, this is how much it's going

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Speaker 1: to cost. Can you get funding? After you get funding,

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Speaker 1: what's your what's your interest rate? How much you gotta pay?

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Speaker 1: All of those things matter. But first, initially, let people

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Speaker 1: taste your product, let people offer, and people don't want

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Speaker 1: to do that free part. We just want to jump

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Speaker 1: out there and have everybody like us. But no, start

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Speaker 1: small boy, letting people know who you are, gather those

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Speaker 1: testimonials and build because people say, oh, ninety seven people

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Speaker 1: love this cheesecake. Maybe I should drive slights there. Now,

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Speaker 1: how do we get in touch with you? You can

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Speaker 1: go to get coached up dot com. Anyone that get

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Speaker 1: coached up dot com as a coach with the e

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Speaker 1: D get coached up dot com. Yes, anyone within the

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Speaker 1: sound of my voice that wants to get certified and

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Speaker 1: really next level their career by incorporating coaching into their program.

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Speaker 1: We have our eight week coaching certification program that is

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Speaker 1: not even really expensive. Plus this attached right office you

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Speaker 1: come through, You're going to learn how to be a coach.

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Speaker 1: You're gonna learn how to set your business up, have

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Speaker 1: back office processes, learn how to use technology, cultivate relationships,

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Speaker 1: and really brand yourself in the best way so you

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Speaker 1: can then go to a branding coach. Secondly, you can

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Speaker 1: go to Sereda Pittman s A R I T A

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Speaker 1: P I T T M A N dot com to

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Speaker 1: connect with me and our big event that's coming up

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Speaker 1: in Atlanta in just a few weeks. It's success without

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Speaker 1: Walls dot Com. Get a ticket being the house. It's

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Speaker 1: in January. Okay, cool, okay, tell us about that. Tell

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Speaker 1: us about that in the exact day if you have it.

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Speaker 1: It's January eighteenth and nineteenth is at the Windom Galleria

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Speaker 1: here in Atlanta. It's two days pack of business building.

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Speaker 1: We're going to have fun. We're going to net Worth,

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Speaker 1: not just network. But it really can give you an

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Speaker 1: opportunity to audit your business. You'd be able to meet

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Speaker 1: with the intellectual property attorneys that a countants and make

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Speaker 1: sure that you have a business not an expensive hobby.

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Speaker 1: So many of us don't know how to scale our businesses.

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Speaker 1: But I teach scalability, sustainability, and sell ability. Someday you

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Speaker 1: may have to sell your business and learn how to

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Speaker 1: create a business that someone else besides you would like it,

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Speaker 1: and I only like it. Pay you for it. Now,

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Speaker 1: you know you gotta come back on the show, absolutely,

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Speaker 1: because see right now people thinking about Christmas presents and

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Speaker 1: they're trying to get right by the family. Now January,

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Speaker 1: that's when people thought in the first quarter how to

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Speaker 1: fix their careers, how to how to lose weight, how

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Speaker 1: to be successful. So we're gonna rebook her on the

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Speaker 1: show a week or two before. Okay, give everybody the

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Speaker 1: exact date again, January eighteenth and nineteenth. I tell people,

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Speaker 1: don't let's stand the claus. Get your money. Make sure

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Speaker 1: that you do something so you have some money in February.

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Speaker 1: They're gonna New Year's e You're gonna get that money.

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Speaker 1: You're talking to them crazy people about that. That's why

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Speaker 1: I want to bring you back. And I'm great to

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Speaker 1: have you on because we land we're laying a we're

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Speaker 1: laying the thought process and that this is something that

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Speaker 1: Rushan McDonald believes in. Rushan McDonald feels this is a

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Speaker 1: need in your life. Gather information and when you come back,

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Speaker 1: we're gonna be pushing the whole event at the at

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Speaker 1: the Windham Galleria today event January eighteenth and ninth takes correct.

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Speaker 1: Now I've been listening. Now now that I'm sure is

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Speaker 1: a fee. And can you go to the website now, yes,

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Speaker 1: they can go to Success without walls dot com. Now

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Speaker 1: go ahead and secure your ticket. You're going to have fun,

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Speaker 1: but you're also going to walk away knowing that you're

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Speaker 1: set up for success without walls in twenty nineteen. Now

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Speaker 1: tell me about peer groups, you know, I call the

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Speaker 1: relationships or are we staying the same thing peer group relationship? Well.

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Speaker 1: I also do a subject teaching subject matter teacher called

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Speaker 1: the power of the peer. We don't understand that if

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Speaker 1: we are the smartest person in the room, it is

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Speaker 1: only profitable if you're paying everyone else to be there.

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Speaker 1: So many times we do not put ourselves in environments

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Speaker 1: that we can become sharpened and become smarter. So I

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Speaker 1: tell people, if you don't want to win, hang out

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Speaker 1: with people that are at your same level. Put yourself

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Speaker 1: in an environment that's going to stretch you, that's going

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Speaker 1: to help you be better. And that's what I teach.

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Speaker 1: I don't ever just want to be the smartest person

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Speaker 1: in the room again, unless everybody is coming there to

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Speaker 1: hear me. But I put myself in an environment that

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Speaker 1: forces me to stay humble. It keeps me real, it

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Speaker 1: keeps me relatable, and I know that I'm not the

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Speaker 1: only person that knows everything. Well. I agree with that,

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Speaker 1: you know, I know that I have to. I've only

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Speaker 1: gotten better by surrounding myself with more and more people

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Speaker 1: who are critical Omia questioned me, you know they're kind

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Speaker 1: of tented to saying that because you know Sean McDonald.

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Speaker 1: I have to tell him, tell me if it's not right.

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Speaker 1: I almost have to demand that information from them because

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Speaker 1: of the fact that if you keep thinking that you

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Speaker 1: know your cool aides best kool aid, then you're gonna

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Speaker 1: keep drinking. It might be a little better. Absolutely, but

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Speaker 1: people afraid to tell you a bit, oh that's good,

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Speaker 1: then throw it in the trash and walk out the

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Speaker 1: back door. That's the worst cooler, the avitation of my life.

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Speaker 1: That's what people fail in so many ways. Now you've

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Speaker 1: been you, you're you're the coach. Give out. We can

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Speaker 1: contact you one more time, give out the event, and

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