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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. I'm Hannah Elliott and

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Speaker 1: I'm Matt Miller.

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Speaker 2: This is hot pursuit.

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Speaker 3: Coming up on the show today, we talk about Hannah's

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Speaker 3: deep dive into how some car makers are pivoting away

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Speaker 3: from the newest, highest tech on which they were initially

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Speaker 3: all in.

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Speaker 1: Yeah, basically, you know what, just because it's new doesn't

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Speaker 1: mean it's.

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Speaker 2: Great, right, Totally agree.

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Speaker 3: This is something actually that I think you mentioned to

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Speaker 3: Ola Pollenius recently, So.

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Speaker 1: Yes, exactly, this is coming out of multiple conversations, especially

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Speaker 1: in Munich at the IAA show. But it's kind of

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Speaker 1: industry why. It's really interesting to note.

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Speaker 3: All Right, that is coming up on today's show, and

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Speaker 3: I think we're probably gonna all agree with you, because

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Speaker 3: if you're listening to this podcast, you're probably somewhat of

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Speaker 3: a purest when it comes to cars.

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Speaker 1: Probably and also maybe just a sensible person who likes

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Speaker 1: intuitive logic and common sense these you know, common sense

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Speaker 1: isn't really necessarily that common apparently, and we don't need

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Speaker 1: all of these gizmos and doodads and gadgets.

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Speaker 2: Totally agree, totally agree.

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Speaker 1: We like a few of them, though.

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Speaker 3: First off, though, I want to talk about what I

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Speaker 3: think may be the most beautiful new car that I've ever.

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Speaker 2: Had my hands on.

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Speaker 3: Your love, I am absolutely in love. And to be fair,

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Speaker 3: we get to drive these, you know, high priced super

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Speaker 3: luxury vehicles. It's not often that I'm driving the newest

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Speaker 3: Nissan Sentra, right. Oh, but this has been a string

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Speaker 3: of exceptional weeks for me. When it comes to getting

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Speaker 3: press cars, I am and it's not that so so.

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Speaker 3: For example, I had the Rolls Royce Ghost a couple

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Speaker 3: of weeks ago, and obviously it's a five hundred thousand

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Speaker 3: dollar car. Almost everything is going to be good about it.

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Speaker 3: And I just wanted to say this because I was

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Speaker 3: thinking about it and someone was asking me why I

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Speaker 3: complain about these things? Oh, I do try and highlight

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Speaker 3: the downsides of these vehicles, because there are clearly going

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Speaker 3: to be so many upsides to a half million dollar car.

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Speaker 1: Sure, But as we often stress, price and how good

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Speaker 1: something is for the task whatever that task is are

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Speaker 1: not necessarily related. They're not should be related. But you

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Speaker 1: can't use price as a as just an indicator.

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Speaker 2: I mean, I'm just saying though, as as a baseline.

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Speaker 3: And I used to say this all the time, but

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Speaker 3: I've stopped saying it because otherwise they would be on

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Speaker 3: every show. Like I typically get to test drive cars

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Speaker 3: that cost eighty or ninety or one hundred thousand dollars.

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Speaker 3: They're brand new, they're sent to me by the manufacturer,

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Speaker 3: so they're obviously going to be really good.

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Speaker 2: Plus they're super.

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Speaker 3: Modern, they're gonna be efficient, they're gonna shift well, they're

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Speaker 3: gonna you know, compared to whatever you had as your

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Speaker 3: first car in high school. They're gonna be they're gonna

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Speaker 3: blow your socks off. So what I try and do

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Speaker 3: is pick out the things that aren't so great without

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Speaker 3: having to say, like, everything else is fantastic.

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Speaker 1: Well, I think we have to talk about how you're

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Speaker 1: defining quote unquote really good. Because of course, yes, any

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Speaker 1: car that's new in the market today is going to

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Speaker 1: be better than one from thirty years ago, for sure

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Speaker 1: in terms of efficiency and engineering. That's just called progress.

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Speaker 1: But I think these cars should be evaluated within their

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Speaker 1: competitive set, how do they stack up against the other

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Speaker 1: cars in that segment and in that price point that

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Speaker 1: a consumer might be considering. Because at the end of

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Speaker 1: the day, we're trying to tell people, hey, if you

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Speaker 1: are seriously considering buying this car, this is what you

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Speaker 1: need to know about it. This is the con text,

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Speaker 1: and this is how it stacks up against other of

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Speaker 1: its contemporary.

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Speaker 2: Well cars, that's a fair point.

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Speaker 3: So the car that I'm talking about is the Aston

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Speaker 3: Martin Vanquish, and I am driving the Valante version, the

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Speaker 3: twenty twenty six Aston Martin Vanquished Volante.

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Speaker 2: I guess that means convertible in some language.

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Speaker 1: In Aston Martin.

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Speaker 3: Yes, And I will say that I don't know very

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Speaker 3: many people who could afford to buy this car.

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Speaker 2: I mean it is.

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Speaker 1: Also surely that's not true, Matt, all right.

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Speaker 3: I mean because because of where I work, Sir, I

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Speaker 3: know a lot of very rich people. But in terms

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Speaker 3: of regular dudes who live near me, you know, like

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Speaker 3: the guys I see at school pickup, are not going

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Speaker 3: to buy a car that costs the base price of

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Speaker 3: this vehicle as four hundred and eighty three thousand dollars,

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Speaker 3: and as it is optioned, the one I'm driving, the

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Speaker 3: suggested retail price is five hundred and ninety five three

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Speaker 3: hundred dollars. So it may be a million dollar more.

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Speaker 3: It may be, you know, this may be the most

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Speaker 3: expensive car that I have ever driven outside of the

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Speaker 3: Bugatti Chironne that I was lucky enough to drive.

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Speaker 1: In Germany, more than the Rolls Royce Royce.

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Speaker 3: I haven't, to be fair, I haven't driven all these

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Speaker 3: Ferraris that you drive. I haven't shared the Ferraris, so

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Speaker 3: the ff this.

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Speaker 1: Is more than a couple of Ferraris as well.

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Speaker 2: It's going to be more than a lot of those.

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Speaker 3: It is an incredibly expensive So I'm just saying, like,

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Speaker 3: I can't compare this to many other vehicles that are

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Speaker 3: in the same you know, stratosphere, because there just aren't

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Speaker 3: that many.

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Speaker 1: Right, Yeah, and you know, Okay, granted, this is a

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Speaker 1: gorgeous supermodel of a car. I think it's the best

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Speaker 1: looking car I've ever Cetely, no one is arguing that

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Speaker 1: at all. But I do think, and I've said this

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Speaker 1: before many times before, Aston Martin's are overpriced. This is

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Speaker 1: this isn't. To think that you're paying over half a

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Speaker 1: million dollars for an Aston Martin convertible is frankly insane.

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Speaker 2: I would do it.

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Speaker 3: I would do it because listen, if you if you're

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Speaker 3: gonna buy a six hundred thousand dollars car, I have

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Speaker 3: to assume that means you have rather you have many

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Speaker 3: multiple millions, and I don't know about that. I haven't

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Speaker 3: seen a modern Ferrari that looks this beautiful. The lines

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Speaker 3: actually remind me of the seventies Ferrari Daytona Spider three

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Speaker 3: sixty five, the one that the one that Don Johnson

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Speaker 3: drives in in Miami Vice. Although his is just a

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Speaker 3: Corvette dressed up as a Ferrari, but I think it

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Speaker 3: is incredibly, exceptionally beautiful. It is so powerful eight hundred

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Speaker 3: and twenty four horse power from a five point two

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Speaker 3: liter twin turbo V twelve. I at one point, driving

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Speaker 3: to work this morning, I looked down and realized, without

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Speaker 3: knowing it, I was doing consecutive uh.

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Speaker 1: Yes, yes, specific do we want to get?

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Speaker 3: And I think in order to buy a six hundred

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Speaker 3: thousand dollar car, you have to have multiple millions of

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Speaker 3: dollars of liquid.

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Speaker 1: Ask yes, yes, yes.

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Speaker 3: If I had, you know, ten million dollars in cash,

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Speaker 3: I would definitely buy this car. I can't think of

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Speaker 3: anything else that looks this good that's coming out new.

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Speaker 2: Now.

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Speaker 3: If I were you and I went to all these

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Speaker 3: collector car shows and auctions, maybe I would find an

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Speaker 3: actual nineteen seventy two Ferrari Daytona three sixty five Spider instead.

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Speaker 1: Oh yes, but that wouldn't be a fight. Eight. I

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Speaker 1: love the I love a forty eighty.

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Speaker 2: Yes, I agree, it's a beautiful car.

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Speaker 3: I think i'd probably just from reading about it, because

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Speaker 3: I haven't driven either one. But I think I would

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Speaker 3: rather drive the fore or buy the four fifty eight

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Speaker 3: because remember we were talking to Mark Royce from General Motors,

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Speaker 3: and he said, when they were looking to benchmark the Corvette,

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Speaker 3: they got a forty eight and they were like, this

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Speaker 3: actually isn't as good as the four to fifty eight,

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Speaker 3: So they sold that one and got the four to

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Speaker 3: fifty eight instead.

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Speaker 1: And the four to five. I just think the eighty

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Speaker 1: eight is a little more distinctive. But I will agree

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Speaker 1: with you that it's both beautiful cars.

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Speaker 3: I'm and we don't have to get off subject, but

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Speaker 3: I've been looking at lately three sixties, three fifty fives,

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Speaker 3: three sixties and what's the four thirty to try and

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Speaker 3: decide which one you'd buy if you're looking at one

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Speaker 3: of those kind of around one hundred thousand dollars Mark,

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Speaker 3: But let's put that aside for now and just talk

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Speaker 3: about this car because it is absolutely beautiful. The convertible

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Speaker 3: top mechanism works great. It doesn't have many of the

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Speaker 3: things that previously Aston Martin would have these blemishes or

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Speaker 3: these weird kind of anachronistic features that you thought like

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Speaker 3: this doesn't look.

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Speaker 1: Up to date, huge as question marks like what is

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Speaker 1: what are they thinking?

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Speaker 2: But this does I think for the most part, it

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Speaker 2: checks everything. It fixes that box. You've driven it? What what?

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Speaker 2: What's your take on it?

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Speaker 1: I extremely beautiful, extremely powerful.

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Speaker 2: To me.

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Speaker 1: It felt very wide. It feels it's a big car.

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Speaker 1: It feels wide. It takes up a lot of space

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Speaker 1: within the driving lane. I thought it drove pretty pretty great.

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Speaker 1: I would have liked to. I mean, it's it's not

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Speaker 1: a nimble It's not a nimble car like you might

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Speaker 1: expect from a nine to eleven. Yes, sorry to say that,

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Speaker 1: it's not quite as nimble and elegant even as some

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Speaker 1: of the Ferraris even like a Ferrari Roma. To be honest,

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Speaker 1: I know that sounds crazy. It's just it's more of

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Speaker 1: a it's more of a touring car.

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Speaker 3: That doesn't sound crazy, and actually so you can change

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Speaker 3: modes by swinging the dial that surrounds the start button.

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Speaker 3: And I've noticed that, you know, those cars will have

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Speaker 3: normal and then Sport and then track or whatever. Normal

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Speaker 3: mode for this car is GT mode, so they know

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Speaker 3: it's a GT. And actually when I was I walked

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Speaker 3: out to my driveway to get in it for the

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Speaker 3: commute this morning, and it's you.

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Speaker 2: Know, the hood is so long.

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Speaker 1: It's a big car.

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Speaker 3: I thought, Man, this thing is huge, and it yes,

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Speaker 3: you know, honestly terrifies me a little bit to drive these.

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Speaker 3: The Rolls Royce was scary for me to pilot around

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Speaker 3: because it's so big. And if I heard it, I'm afraid,

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Speaker 3: a I'm gonna be liable and be you know, Jerry

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Speaker 3: and the guys at Rolls Royce are never gonna talk

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Speaker 3: to me again.

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Speaker 1: Matt. You'd be far from the perse first or the

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Speaker 1: last press person too.

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Speaker 3: I don't mind, like you know, if I if I

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Speaker 3: hit a wall with a Camaro, but if I do

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Speaker 3: it with you know, these six dollars cars. In any case,

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Speaker 3: I when I got in it and I drove it,

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Speaker 3: and I took it down the Bronxburg Parkway, over the

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Speaker 3: Cross County, down the Sprain Brook to the sawmill to

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Speaker 3: the Henriette's the Westside Highway, So that is a commute

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Speaker 3: that a lot of Yes New Yorkers, And and even

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Speaker 3: at five in the morning, you still get some wheel

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Speaker 3: to wheel action, you know, like considerable especially and I

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Speaker 3: actually didn't have any problem planting it exactly where I

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Speaker 3: wanted to. I will say, the only the only problem

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Speaker 3: they had, or the only concern I would have with

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Speaker 3: this is when it's in full automode.

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Speaker 2: And of course you can't get it.

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Speaker 1: In a stick, which was another topic I.

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Speaker 2: Know I talked to.

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Speaker 3: I was talking to Laurence Stroll about this a couple

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Speaker 3: of months ago, and he was like, we could do it,

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Speaker 3: and I was like, you'reantimistic.

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Speaker 2: He's just was.

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Speaker 3: Saying that to me, I think, and you know, he's

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Speaker 3: the billionaire owner, so he's like, you, we can no

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Speaker 3: but his beingcounters are gonna be like, dude, we cannot

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Speaker 3: do that. But so when you have it in full

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Speaker 3: auto mode, uh, and in sport, it down shifts so

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Speaker 3: quickly that it is really scary, and I worry that

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Speaker 3: I won't.

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Speaker 2: Be able to keep control of the vehicle.

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Speaker 3: So I instantly put it back into manual and drove

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Speaker 3: with the paddles, because when it steps down to like

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Speaker 3: fourth or third and you're already doing eighty or ninety,

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Speaker 3: not that I was doing that speed, all of a sudden,

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Speaker 3: you're doing one thirty and you're like whoa, and that

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Speaker 3: would be illegal, and I would never do that.

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Speaker 2: On public roads.

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Speaker 3: So I prefer to keep it in the manual paddle

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Speaker 3: shift mode because you have more control over the acceleration,

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Speaker 3: which is like when you touch the pedal hard, it's

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Speaker 3: like a hellcat. You get real slippage right away.

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Speaker 1: Right, And I don't necessarily think that is a good thing,

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Speaker 1: to be quite honest, scratching it, you know, well right,

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Speaker 1: for a car, it would be nice if it was

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Speaker 1: a little bit more predictable or confidence and confidence inspiring.

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Speaker 3: So my point is that for the most part, I

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Speaker 3: thought it was really confidence inspiring it. There were no

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Speaker 3: times when I was worried about rubbing somebody else or

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Speaker 3: scraping the barrier, and I was weaving fairly New York.

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Speaker 2: You know.

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Speaker 3: The only control issue I had is when I dropped

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Speaker 3: the hammer in automode in sport, it just downshifts so

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Speaker 3: quickly that you're all of a sudden you're accelerating so

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Speaker 3: much with eight hundred and twenty four horse power, it

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Speaker 3: really is. It felt a lot faster than the Mercedes

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Speaker 3: GT sixty three se performance that I had, which also

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Speaker 3: was eight hundred horsepower and one thousand foot pounds of hork.

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Speaker 1: But probably half as expensive.

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Speaker 3: Literally, well, no less than half is expensive, right, It

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Speaker 3: was two fifty.

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Speaker 1: That's what I keep coming back to, to be honest.

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Speaker 1: And I just looked up the numbers on Bloomberg Intelligence,

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Speaker 1: our data side of things. Bloomberg Intelligence says that vehicle

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Speaker 1: prices at Aston Martin are more than four times the

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Speaker 1: average price at Mercedes and more than two and a

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Speaker 1: half times the average price at Portia. And I know

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Speaker 1: what they're trying to do. They need cash, but I

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Speaker 1: just don't. The Aston Martin to me would be like,

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Speaker 1: if I already have all those other cars, then I

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Speaker 1: will also get that too.

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Speaker 3: Yeah, I mean you have to. This has got to

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Speaker 3: be for the woman who already has everything.

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Speaker 1: Of course, we're talking very hypothetically, but also that's the

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Speaker 1: great thing about cars. We all like to dream, and

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Speaker 1: we all like to imagine if if we could, this

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Speaker 1: is what we do. It's very aspirational. That's a wonderful thing.

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Speaker 1: We're all dreaming here.

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Speaker 3: I also think this is just gonna be such a

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Speaker 3: rare vehicle you're not gonna see. You'll see a lot

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Speaker 3: of vantages. Probably you're not gonna see a lot of

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Speaker 3: Vanquishes out there. And when you do, I recommend you

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Speaker 3: spend some time to really look at the vehicle.

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Speaker 2: If you can get in it.

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Speaker 3: It's very comfortable, even for someone of my height, which

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Speaker 3: is I.

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Speaker 1: Was gonna ask you, Oh yeah, it's the seating is

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Speaker 1: very low.

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Speaker 3: It's low, but which I like legroom, and I'm all

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Speaker 3: leg You know.

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Speaker 1: We've discussed this, so I think I.

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Speaker 3: Think they've nailed it on almost every level. Of course,

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Speaker 3: I would prefer a stick.

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Speaker 2: It's obviously not going to happen.

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Speaker 3: This is more of a GT cars you point out anyway,

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Speaker 3: so maybe you don't need that. And I felt the

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Speaker 3: driving experience is I can't wait to get out of

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Speaker 3: this studio and go drive it right now.

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Speaker 1: And for the record, I would say that this Vanquish

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Speaker 1: is steps better than previous ass and Martins. The cars

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Speaker 1: are continuing to get better, they're continuing to improve, They're

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Speaker 1: all going in the right direction. I think they understand that.

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Speaker 3: So as much as I'm in love with this vehicle,

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Speaker 3: and how could you not be for six hundred, they

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Speaker 3: better make something amazing. I do think it is the

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Speaker 3: most beautiful new car in existence. There is a flaw,

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Speaker 3: and it's similar to a flaw that I noticed that

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Speaker 3: really kind of irked me on the Rolls Royce, and

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Speaker 3: we're going to talk about that next because this gets

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Speaker 3: exactly to the heart of your story on Bloomberg dot

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Speaker 3: Com right now and on the Bloomberg terminal that's coming

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Speaker 3: up on the show. I'm Matt Miller along with Hannah Elliott.

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Speaker 3: There's more Hot Pursuit coming up right after this. Now,

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Speaker 3: let's talk about Hannah's latest piece on carmakers needing to

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Speaker 3: pivot away from some of their new fancy tech. And

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Speaker 3: tell me about I mean, this is something you kind

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Speaker 3: of talk about to some extent with regards to the

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Speaker 3: Mercedes volume Knob, But tell me about how the genesis

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Speaker 3: of this story.

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Speaker 1: I mean, we talk about this type of thing pretty regularly,

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Speaker 1: and it was the volume Knobs at Mercedes that really

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Speaker 1: kind of crystallized the idea in my head because when

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Speaker 1: I was in Munich at the IA Show last month

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Speaker 1: for the debut of the new GLC, which is mercedes

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Speaker 1: top selling suv. You know, multiple board members at Mercedes

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Speaker 1: were very open about the fact that hey, yeah, by

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Speaker 1: the way, we are bringing back the real roller switch

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Speaker 1: on the steering wheel that you operate with your thumb

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Speaker 1: that control the volume that everyone loved in Mercedes, that

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Speaker 1: no one had a problem with. They had gotten away

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Speaker 1: from that with a haptic version, and Mercedes folks were

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Speaker 1: very open saying we're gonna go back to the roller

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Speaker 1: thing because everyone loved it, and we realized we didn't

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Speaker 1: need it, like we just didn't need it. No one

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Speaker 1: was asking for the new haptic style, and I thought

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Speaker 1: that was great. And then when, for instance, Tesla had

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Speaker 1: their big problem with their electronic door handles, obviously we

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Speaker 1: talked to Franz von Holshausen, the Tesla designer, about that,

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Speaker 1: and Franz told us, hey, we're actually going to reconfigure

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Speaker 1: these electronic door handles that have been criticized as a

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Speaker 1: safety handard hazard. That really got me thinking, you know what,

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Speaker 1: there is a moment when automakers right now are being

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Speaker 1: a little bit more introspective and they're saying actually, we're

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Speaker 1: going to listen to consumers and really read the market here,

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Speaker 1: and we're not just going to throw new things at

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Speaker 1: you because we can, or the dirty little secret just

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Speaker 1: because it'll save us money. Which is another aspect of

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Speaker 1: some of this new tech that we can talk about.

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Speaker 3: Well, I can imagine one of the ways that at

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Speaker 3: least those car makers who can afford it, or those

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Speaker 3: selling cars to people who can afford to pay for it,

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Speaker 3: is at one point the whole industry went to everything

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Speaker 3: on the screen, like every even the climate control was

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Speaker 3: in the screen.

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Speaker 1: Or the the aravins.

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Speaker 3: Yes, we're screens exactly. And what consumers want, even consumers

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Speaker 3: who love new technology, is actual buttons and knobs, especially

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Speaker 3: for the things that you need on a regular basis.

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Speaker 1: Right completely. Another example which I thought was so interesting

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Speaker 1: is Lincoln, which had put their active park assist in

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Speaker 1: a lot of their vehicles for a couple of years.

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Speaker 1: I spent a bunch of money developing this pretty actually

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Speaker 1: pretty well working system that would automatically park your car

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Speaker 1: for you, and Lincoln would look at their consumer data,

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Speaker 1: consumer data that they capture in the cars, and they

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Speaker 1: realized nobody was using it, like nobody was using this

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Speaker 1: active park assis thing because you know, you can park

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Speaker 1: your own car, you don't need it. And so Lincoln

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Speaker 1: just announced that for the twenty twenty five model year

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Speaker 1: they're taking it out because no one used it and

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Speaker 1: they don't need to put it in. So that's another

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Speaker 1: example of just this idea that you're saying that we

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Speaker 1: don't need necessarily new things that are are answering a

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Speaker 1: question that nobody's asking.

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Speaker 2: That's that's interesting.

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Speaker 3: I think I don't one hundred percent agree with that,

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Speaker 3: because Okay, so we had that park assist, you know,

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Speaker 3: automatic park assist on our twenty twenty g Wagon, and

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Speaker 3: I used it a fair amount because.

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Speaker 2: That's also a car.

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Speaker 3: You don't I didn't want to scratch in Berlin. Yeah,

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Speaker 3: And the only problem with it is that it's a

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Speaker 3: little bit finicky to activate, and but after I figured

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Speaker 3: it out, I would use it a fair amount. When

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Speaker 3: I was driving this Rolls Royce Ghost a couple weeks ago.

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Speaker 2: Also, I.

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Speaker 3: Was like, all right, I don't want to risk trying

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Speaker 3: to park this thing myself because it's a boat and

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Speaker 3: I don't want to even nick the paint. But again,

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Speaker 3: it was it was a little bit too difficult to

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Speaker 3: activate and use.

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Speaker 1: And you mean that because to activate it you have

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Speaker 1: to get the car in a very specific position.

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Speaker 2: Yes, I have to go very specific.

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Speaker 1: Yes, Yes, I've experienced that too. It's like you have

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Speaker 1: to do everything exactly just so, and I think that's

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Speaker 1: why it doesn't get used. Maybe you're the exception, Matt,

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Speaker 1: but I don't. For me, I don't have the patience.

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Speaker 1: I'd rather just take the risk and park it myself.

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Speaker 3: I don't know how much of it is the fact

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Speaker 3: that I'm always driving test vehicles, so I don't have

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Speaker 3: time to live with and experience them.

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Speaker 2: So in the car that you know, my wife and.

404
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Speaker 3: I bought and we used it on a regular basis

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Speaker 3: when I had enough time to figure it out. I

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Speaker 3: did use it more often, especially in tight spots in Berlin.

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Speaker 3: You know, for some reason, they think all cars should

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Speaker 3: be the size of a Fiat Panda, and so it

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Speaker 3: was more necessary. I feel like if I if I

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Speaker 3: actually owned a Rolls Royce Ghost, I probably would figure

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Speaker 3: it out to the point where I could use it

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Speaker 3: on a regular basis, and hopefully car makers because I

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Speaker 3: think that's great functionality, like the auto park. Yeah, I

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Speaker 3: mean you may be good at parking, and my wife,

415
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Speaker 3: for example, is amazing at parallel parking.

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Speaker 1: It's on how confident I'm feeling that.

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Speaker 2: I am not very good at it.

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Speaker 3: And I'm also horrified of scratching rims.

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Speaker 1: And that's the worst sound in the world.

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Speaker 3: And for some reason, I mean, this is another sort

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Speaker 3: of It's not a high tech thing, but I wish

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Speaker 3: car makers would get away from giant wheels, you know that.

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Speaker 2: Have no sidewall.

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Speaker 1: You rolls.

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Speaker 3: Yeah, and I hate it on all cars, Like I

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Speaker 3: want sidewall, and I also want the wheels to be

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Speaker 3: protected by the rubber on the tire so that when

428
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Speaker 3: I do hit a curb it's not a you know,

429
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Speaker 3: five thousand dollars mistake. So I like park assists.

430
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Speaker 1: But yeah, I get that. You know, we should say

431
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Speaker 1: too that just trying something out in a new car

432
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Speaker 1: and then walking back from it is not a new thing.

433
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Speaker 1: This has happened in the history of cars. And one

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Speaker 1: perfect example of this is do you remember in the

435
00:22:18,680 --> 00:22:24,480
Speaker 1: eighties and nineties those automatic shoulder belts that were attached

436
00:22:24,520 --> 00:22:28,280
Speaker 1: to the to the car when served to you, Yes,

437
00:22:28,600 --> 00:22:32,359
Speaker 1: which I actually thought was the height of sophistication. Growing up.

438
00:22:32,400 --> 00:22:35,680
Speaker 1: I thought it was very cool, but those were prone

439
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Speaker 1: to twisting and sticking, and half of those doors were

440
00:22:38,400 --> 00:22:42,760
Speaker 1: so big anyway, it was not elegant to like engage it.

441
00:22:44,080 --> 00:22:50,480
Speaker 1: So those went away, especially when what's the word driver airbags?

442
00:22:50,520 --> 00:22:53,600
Speaker 1: When airbags became standard, that basically did away with the

443
00:22:53,600 --> 00:22:55,399
Speaker 1: safety harness. Did you have a car have a car

444
00:22:55,440 --> 00:22:56,520
Speaker 1: with a safety harness on it?

445
00:22:57,200 --> 00:23:01,359
Speaker 3: Well, by safety harness you mean the little ard the

446
00:23:01,400 --> 00:23:02,000
Speaker 3: seat belt.

447
00:23:02,160 --> 00:23:05,080
Speaker 2: Yes. Have I ever owned a car that had that?

448
00:23:05,160 --> 00:23:08,520
Speaker 3: I don't think so, although there have been cars in

449
00:23:08,560 --> 00:23:11,840
Speaker 3: which I wish that was. Keep in mind, I scooted

450
00:23:11,840 --> 00:23:15,760
Speaker 3: my seat all the way back, and I lean the

451
00:23:17,560 --> 00:23:19,560
Speaker 3: and I lean the seat back, so I can usually

452
00:23:19,640 --> 00:23:23,600
Speaker 3: grab it pretty well. But no, I I can imagine

453
00:23:23,600 --> 00:23:25,800
Speaker 3: that those would break easily and you'd need to pay

454
00:23:25,920 --> 00:23:26,800
Speaker 3: money to fix them.

455
00:23:26,920 --> 00:23:29,239
Speaker 1: So you know what I would always do too, is

456
00:23:29,480 --> 00:23:33,919
Speaker 1: just you could unclip the shoulder section, so the little

457
00:23:34,000 --> 00:23:37,840
Speaker 1: modular would run across the top of the door with

458
00:23:37,880 --> 00:23:42,160
Speaker 1: nothing attached. And I would just always unclick the because

459
00:23:42,200 --> 00:23:45,280
Speaker 1: I had actually had an accurate legend at one point

460
00:23:45,320 --> 00:23:47,879
Speaker 1: in college, and I just unclicked it because it was

461
00:23:47,920 --> 00:23:49,480
Speaker 1: annoying and it didn't really work.

462
00:23:50,200 --> 00:23:51,520
Speaker 2: Interesting. Interesting.

463
00:23:52,240 --> 00:23:55,879
Speaker 3: One modern tech feature that the that the Ghost had,

464
00:23:55,960 --> 00:23:59,119
Speaker 3: which I wish more car makers would give you is

465
00:24:00,080 --> 00:24:02,919
Speaker 3: instead of reaching out to close the big doors, and

466
00:24:02,960 --> 00:24:05,119
Speaker 3: I have this problem in my Challenger, and it is

467
00:24:05,160 --> 00:24:09,360
Speaker 3: actually like a major first world problem with the Aston.

468
00:24:09,080 --> 00:24:09,800
Speaker 2: Martin as well.

469
00:24:10,400 --> 00:24:14,280
Speaker 3: Rolls Royce has just a button that you hold in

470
00:24:14,320 --> 00:24:16,960
Speaker 3: the console and the door closes automatically for you.

471
00:24:17,320 --> 00:24:19,960
Speaker 1: Have you ever closed it on your leg?

472
00:24:20,800 --> 00:24:21,000
Speaker 2: No?

473
00:24:21,720 --> 00:24:21,800
Speaker 3: Do?

474
00:24:22,080 --> 00:24:24,320
Speaker 1: Okay, I have done that.

475
00:24:25,960 --> 00:24:28,840
Speaker 3: Doesn't it have some sort of safety mechanism that make

476
00:24:28,880 --> 00:24:29,439
Speaker 3: sure it doesn't?

477
00:24:29,480 --> 00:24:29,679
Speaker 2: You know?

478
00:24:29,880 --> 00:24:32,920
Speaker 1: Yeah, there is a safety thing. You have to keep

479
00:24:32,960 --> 00:24:34,320
Speaker 1: your finger on the button.

480
00:24:34,440 --> 00:24:35,879
Speaker 2: Yes, true, Yeah it won't.

481
00:24:35,960 --> 00:24:37,720
Speaker 1: You can't just push the button once and the door

482
00:24:37,760 --> 00:24:40,360
Speaker 1: closes no matter what not, Like you have to keep right,

483
00:24:40,359 --> 00:24:42,400
Speaker 1: You have to keep your finger on the button. If

484
00:24:42,400 --> 00:24:44,280
Speaker 1: you take your finger off, the door stops, which is

485
00:24:44,320 --> 00:24:45,040
Speaker 1: a nice little thing.

486
00:24:45,080 --> 00:24:48,119
Speaker 3: Can I tell you the major complaint that I had

487
00:24:48,640 --> 00:24:51,480
Speaker 3: with the Rolls Royce Ghost and the major complaint that

488
00:24:51,520 --> 00:24:55,080
Speaker 3: I have with this Aston Martin Vanquish and one that

489
00:24:55,240 --> 00:24:58,600
Speaker 3: I would have in plenty of cars, certainly in nine

490
00:24:58,640 --> 00:25:03,440
Speaker 3: to eleven's is car makers had developed, especially luxury car makers,

491
00:25:03,520 --> 00:25:07,240
Speaker 3: high end car makers had developed the most beautiful analog

492
00:25:07,359 --> 00:25:09,680
Speaker 3: gauges and and a lot of cars like a Rolls

493
00:25:09,760 --> 00:25:12,440
Speaker 3: Royce Ghost that was a selling point. They have the

494
00:25:12,640 --> 00:25:17,800
Speaker 3: gorgeous white face and they have these platinum yeah exactly

495
00:25:18,480 --> 00:25:22,600
Speaker 3: arms and so beautiful and when I'm operating a motor vehicle,

496
00:25:22,640 --> 00:25:24,840
Speaker 3: I want to see that kind of thing. Now they've

497
00:25:24,840 --> 00:25:29,480
Speaker 3: gone to these screens in the dash the aston has

498
00:25:29,520 --> 00:25:36,080
Speaker 3: its have it And I get that they're configurable somehow

499
00:25:36,119 --> 00:25:38,639
Speaker 3: if you fiddle with it, and maybe you have your

500
00:25:38,640 --> 00:25:43,000
Speaker 3: own favorite configuration, but they're just so ghetto compared to

501
00:25:43,800 --> 00:25:46,040
Speaker 3: a car that you're paying hundreds of thousands of dollars for.

502
00:25:46,200 --> 00:25:48,960
Speaker 3: You want the analog gauges, and I imagine this is

503
00:25:48,960 --> 00:25:51,080
Speaker 3: a way that they're just saving money.

504
00:25:51,440 --> 00:25:55,120
Speaker 1: Yes, it's transparent, this is This is something that has

505
00:25:55,160 --> 00:26:00,440
Speaker 1: been bothering me because Porscha just announced the interior for

506
00:26:00,480 --> 00:26:05,119
Speaker 1: the twenty twenty six Cayenne Electric suv and that interior,

507
00:26:05,200 --> 00:26:08,479
Speaker 1: I was hoping that maybe they listened to customers and

508
00:26:08,520 --> 00:26:11,680
Speaker 1: they decided to go back to at least a couple

509
00:26:11,920 --> 00:26:16,080
Speaker 1: of the dials in the dashboard being analog, because as

510
00:26:16,119 --> 00:26:20,040
Speaker 1: everybody knows, Porsche has five gauges. They went down to

511
00:26:20,119 --> 00:26:24,000
Speaker 1: a few being computerized, and now they're all computerized. And

512
00:26:24,080 --> 00:26:27,359
Speaker 1: I thought, for a second, maybe Porsche would, you know,

513
00:26:27,480 --> 00:26:32,000
Speaker 1: go back to some actual analog old world gauges. They

514
00:26:32,040 --> 00:26:34,760
Speaker 1: did not do that well, and now I mean the

515
00:26:34,880 --> 00:26:37,879
Speaker 1: whole thing is a computer screen.

516
00:26:38,280 --> 00:26:42,600
Speaker 3: Yeah, I was the amount of money that they're not

517
00:26:42,720 --> 00:26:46,320
Speaker 3: making right now. They've had profit learning after profit warning,

518
00:26:46,359 --> 00:26:49,479
Speaker 3: the stock has been actually cost they don't really they

519
00:26:49,520 --> 00:26:51,040
Speaker 3: need to save money where they can.

520
00:26:51,720 --> 00:26:56,200
Speaker 1: And the development what about making cars people want right.

521
00:26:56,119 --> 00:26:59,280
Speaker 2: Well, the development cycle of these cars is also multi year.

522
00:26:59,600 --> 00:27:02,800
Speaker 3: Right. Even if they decided, like when they had a

523
00:27:02,840 --> 00:27:07,000
Speaker 3: GTS launch in Sevilla last year and you said to

524
00:27:08,400 --> 00:27:13,360
Speaker 3: Oliver Blooma, here, Blooma, I really don't appreciate these digital gauges,

525
00:27:14,040 --> 00:27:16,439
Speaker 3: he probably would have said, like, well, we need to

526
00:27:16,520 --> 00:27:19,320
Speaker 3: save money right now, so we're putting these digital gauges

527
00:27:19,359 --> 00:27:20,680
Speaker 3: on a two hundred thousand dollars car.

528
00:27:20,760 --> 00:27:22,680
Speaker 1: But I only wish you'd been that Fach.

529
00:27:22,720 --> 00:27:26,000
Speaker 3: We're developing a new nine to eleven Hannah, and it's

530
00:27:26,080 --> 00:27:29,280
Speaker 3: going to have actual analog gauges because that's we know

531
00:27:29,400 --> 00:27:33,119
Speaker 3: what everyone wants. It's going to have a handbreak instead

532
00:27:33,160 --> 00:27:36,280
Speaker 3: of an electric button because that's what we know everyone wants,

533
00:27:36,440 --> 00:27:38,920
Speaker 3: I know, and it's going to have an optional stick

534
00:27:38,960 --> 00:27:41,919
Speaker 3: because although it's expensive, we charge multiple hundreds of thousands

535
00:27:41,920 --> 00:27:44,560
Speaker 3: of dollars for these nine to elevens, and so we

536
00:27:45,080 --> 00:27:47,480
Speaker 3: are going to give the customer what the customer.

537
00:27:47,280 --> 00:27:50,920
Speaker 1: Choose, because that is long term thinking about. Yes, it's

538
00:27:50,960 --> 00:27:52,760
Speaker 1: going to cost more money, but in the end, if

539
00:27:52,800 --> 00:27:55,919
Speaker 1: we sell more cars, then it's worth it.

540
00:27:55,960 --> 00:28:00,399
Speaker 3: If anybody should put actual beautiful platinum analog, I was

541
00:28:00,440 --> 00:28:04,720
Speaker 3: gonna say Rolls Royce. If Rolls Royce doesn't do analog gauges,

542
00:28:05,640 --> 00:28:06,240
Speaker 3: I mean they don't need.

543
00:28:07,520 --> 00:28:10,359
Speaker 1: But also Porsia because think of all the racing history

544
00:28:10,400 --> 00:28:13,919
Speaker 1: that built up the Porsche brand and racing and like

545
00:28:14,080 --> 00:28:20,520
Speaker 1: real chronological timekeeping pieces are so integral to each other.

546
00:28:21,240 --> 00:28:23,600
Speaker 1: It just would make it's like a sporting it's a

547
00:28:23,640 --> 00:28:29,040
Speaker 1: sporting brand, it's motorsports. Every piece of motorsport history has

548
00:28:29,280 --> 00:28:31,640
Speaker 1: tons of gauges and timekeeping machines.

549
00:28:31,960 --> 00:28:36,080
Speaker 3: And I know a car enthusiast is so much more

550
00:28:36,200 --> 00:28:41,920
Speaker 3: likely to wear a traditional mechanical watch mechanical, even though

551
00:28:42,320 --> 00:28:45,240
Speaker 3: the Apple watch can do so much for you, right,

552
00:28:45,560 --> 00:28:47,920
Speaker 3: you'd rather have the tics.

553
00:28:48,280 --> 00:28:51,880
Speaker 1: Well, the other thing too is anytime for this article

554
00:28:52,800 --> 00:28:55,720
Speaker 1: about the tech I keep going back to, but if

555
00:28:55,720 --> 00:28:58,959
Speaker 1: you you know, I spoke with the editors from Edmunds

556
00:28:59,200 --> 00:29:02,960
Speaker 1: and from Kelly Bluebook and they both said, flat out,

557
00:29:03,400 --> 00:29:08,600
Speaker 1: all of our research indicates consumers are so overscreened. Period.

558
00:29:08,960 --> 00:29:10,080
Speaker 2: Yeah.

559
00:29:10,120 --> 00:29:12,760
Speaker 1: I mean, and these are independent third parties. This is

560
00:29:13,080 --> 00:29:15,200
Speaker 1: separate from the automakers trying to tell us what we

561
00:29:15,240 --> 00:29:17,160
Speaker 1: want or what they think we should have. I mean,

562
00:29:17,680 --> 00:29:19,600
Speaker 1: I don't know how much more clear you can get.

563
00:29:19,920 --> 00:29:22,600
Speaker 3: Well, hopefully, you know, if it takes five years from

564
00:29:22,640 --> 00:29:24,960
Speaker 3: start to finish to develop and then sell a car,

565
00:29:25,240 --> 00:29:28,880
Speaker 3: maybe we're going to start to see more ages.

566
00:29:29,320 --> 00:29:30,160
Speaker 1: I would love it.

567
00:29:34,560 --> 00:29:36,320
Speaker 2: All Right, That does it for this week's show.

568
00:29:36,360 --> 00:29:39,959
Speaker 3: Remember to follow and subscribe to Hot Pursuit on Apple, Spotify,

569
00:29:40,000 --> 00:29:42,280
Speaker 3: and anywhere else you listen. You can also send us

570
00:29:42,320 --> 00:29:45,120
Speaker 3: your comments and questions. Email us at hot Pursuit at

571
00:29:45,160 --> 00:29:46,480
Speaker 3: Bloomberg dot act.

572
00:29:46,560 --> 00:29:49,800
Speaker 1: For sure, and check out my columns and stories on

573
00:29:49,840 --> 00:29:53,000
Speaker 1: Bloomberg dot com and the Bloomberg Business App. You can

574
00:29:53,040 --> 00:29:55,840
Speaker 1: also go there for car reviews, events and stories that

575
00:29:55,880 --> 00:29:59,240
Speaker 1: you won't find anywhere else. Find it all at Bloomberg

576
00:29:59,280 --> 00:30:02,120
Speaker 1: dot com s lsh Pursuits slash Autos.

577
00:30:02,600 --> 00:30:05,040
Speaker 3: I'm Hannah Elliott and I'm Matt Miller will be back

578
00:30:05,040 --> 00:30:08,560
Speaker 3: in your podcast feed again next week