1 00:00:00,720 --> 00:00:03,360 Speaker 1: When people don't want to pivot, they find themselves in 2 00:00:03,440 --> 00:00:06,640 Speaker 1: very low places. So then you start making certain decisions 3 00:00:06,680 --> 00:00:09,440 Speaker 1: that would not align with anything that you're trying to 4 00:00:09,480 --> 00:00:12,719 Speaker 1: do in the future. Right Also, mentally, you will find 5 00:00:12,760 --> 00:00:15,159 Speaker 1: yourself in some of the lowest places that if you 6 00:00:15,360 --> 00:00:18,239 Speaker 1: had just made an adjustment, or if you had to 7 00:00:18,400 --> 00:00:21,000 Speaker 1: just made a pivot, or if you had to just 8 00:00:21,079 --> 00:00:23,599 Speaker 1: rebrand it, or if you had to just gave it up, 9 00:00:23,800 --> 00:00:25,560 Speaker 1: like just that's not gonna work. 10 00:00:25,720 --> 00:00:26,520 Speaker 2: It's time to move on. 11 00:00:27,080 --> 00:00:31,960 Speaker 1: You have to really be able to let go. 12 00:00:34,120 --> 00:00:36,159 Speaker 3: Here, everybody, welcome to another episode of butter NOx. I'm 13 00:00:36,159 --> 00:00:38,240 Speaker 3: your host, Brandon Butler found the CEO of Butter atl 14 00:00:38,280 --> 00:00:41,760 Speaker 3: And today and we got one of my favorite people 15 00:00:41,760 --> 00:00:42,200 Speaker 3: in the building. 16 00:00:42,240 --> 00:00:42,320 Speaker 4: We go. 17 00:00:42,520 --> 00:00:45,559 Speaker 3: We gotta look, y'all, we got a superstar abuilding. This 18 00:00:45,720 --> 00:00:47,800 Speaker 3: is like the most viral person I know. 19 00:00:48,320 --> 00:00:49,760 Speaker 2: I mean, I agree on that, one of. 20 00:00:49,760 --> 00:00:52,560 Speaker 3: The most amazing people I know, the one the only 21 00:00:52,920 --> 00:00:55,319 Speaker 3: Miss Don Montgomery. Don, how are you? 22 00:00:55,760 --> 00:00:58,240 Speaker 2: I'm amazing. I'm glad to be here. I feel like 23 00:00:58,280 --> 00:00:58,760 Speaker 2: I made it. 24 00:01:00,160 --> 00:01:04,280 Speaker 3: Girl does the person with like TV shows and all 25 00:01:04,280 --> 00:01:06,440 Speaker 3: this other kind of stuff. I feel like I made it. 26 00:01:06,480 --> 00:01:09,200 Speaker 2: Ah, Yes, well, well Don. 27 00:01:09,000 --> 00:01:12,080 Speaker 3: Look, man, you know, before we get into this, you 28 00:01:12,120 --> 00:01:14,360 Speaker 3: know a lot of folks they say, tell me about 29 00:01:14,360 --> 00:01:16,080 Speaker 3: yourself for the audience. We do a little bit different 30 00:01:16,080 --> 00:01:17,600 Speaker 3: here on. But or now that one of the things 31 00:01:17,600 --> 00:01:19,720 Speaker 3: that I like to do is I like to use 32 00:01:19,760 --> 00:01:23,880 Speaker 3: my friend chat GPT and I asked chat GBT. You've 33 00:01:23,880 --> 00:01:27,399 Speaker 3: seen this effort to write me a bio about my guests, 34 00:01:27,440 --> 00:01:31,280 Speaker 3: and so I'm gonna read about you and I want 35 00:01:31,280 --> 00:01:33,120 Speaker 3: you to tell me is it all? Is it all? 36 00:01:33,240 --> 00:01:35,200 Speaker 3: We need to make a call, you know what I mean? 37 00:01:35,319 --> 00:01:37,240 Speaker 3: So you ready to hear this? Have you ever done 38 00:01:37,240 --> 00:01:37,720 Speaker 3: this performance? 39 00:01:38,400 --> 00:01:38,440 Speaker 4: No? 40 00:01:39,080 --> 00:01:40,920 Speaker 2: I have not, and I know you've told me to 41 00:01:40,959 --> 00:01:43,120 Speaker 2: do it. Let me admit that I know you have 42 00:01:43,240 --> 00:01:45,560 Speaker 2: told me to do that. But no, So this is 43 00:01:45,560 --> 00:01:46,200 Speaker 2: going to be shocking. 44 00:01:46,360 --> 00:01:50,080 Speaker 3: So this is what chet chat GIBT says. Don Montgomery 45 00:01:50,120 --> 00:01:53,960 Speaker 3: is a dynamic journalist, media strategist, and cultural voice based 46 00:01:53,960 --> 00:01:57,880 Speaker 3: in Atlanta, known for bridging storytelling with strategic insight. Originally 47 00:01:57,880 --> 00:02:00,640 Speaker 3: from Mississippi, dawn of her career career, You're in Atlanta 48 00:02:00,960 --> 00:02:04,160 Speaker 3: versus a model during an iconic of featuring iconic campaigns 49 00:02:04,240 --> 00:02:07,800 Speaker 3: like tis Who clothing brand for transitioning into journalism and 50 00:02:07,840 --> 00:02:11,040 Speaker 3: sports media with outlets including The Atlanta Voice. She gave 51 00:02:11,120 --> 00:02:15,680 Speaker 3: national attention for her unfiltered authenticity, viral social media commentary, 52 00:02:15,760 --> 00:02:20,040 Speaker 3: and the ability to successfully pivot across media industries. Donald's 53 00:02:20,040 --> 00:02:22,680 Speaker 3: also founded and sold a portion of her sports media company, 54 00:02:22,760 --> 00:02:27,160 Speaker 3: showcasing her entrepreneurial acumen. M Currently, she's leveraging her extensive 55 00:02:27,560 --> 00:02:32,000 Speaker 3: expertise as a media consultant, advocate, and podcasts host, amplifying 56 00:02:32,000 --> 00:02:36,079 Speaker 3: both business narratives and cultural conversations from Atlanta to New York. 57 00:02:36,120 --> 00:02:38,919 Speaker 2: Who just ain't bad, That's not bad. That's that girl. 58 00:02:40,040 --> 00:02:44,600 Speaker 3: That's what Chat said. Good job me, you know, that's 59 00:02:44,600 --> 00:02:45,280 Speaker 3: what Chat said. 60 00:02:45,280 --> 00:02:48,760 Speaker 2: Man oh, I appreciate that. Chat GPT. You know, I 61 00:02:48,800 --> 00:02:50,680 Speaker 2: might have to, you know, play with you a little bit, 62 00:02:50,760 --> 00:02:53,119 Speaker 2: you know, so. 63 00:02:53,000 --> 00:02:55,320 Speaker 3: Let me ask you, Let me ask you. Look again, 64 00:02:55,440 --> 00:02:57,880 Speaker 3: Like like Chat just said, you've done everything You've done, modeling, 65 00:02:57,919 --> 00:03:01,680 Speaker 3: You've done journalism, sports media businesses. Like when you kind 66 00:03:01,680 --> 00:03:03,679 Speaker 3: of look back, like when did you realize you could 67 00:03:03,680 --> 00:03:07,520 Speaker 3: really start to like connect this creativity with business and 68 00:03:07,600 --> 00:03:09,200 Speaker 3: like build something special for yourself. 69 00:03:09,280 --> 00:03:11,720 Speaker 1: I think it was when I had down times to 70 00:03:11,800 --> 00:03:14,240 Speaker 1: really think, Like when you think about the hustle and 71 00:03:14,280 --> 00:03:16,760 Speaker 1: the grind that people put themselves on, especially when you're 72 00:03:16,800 --> 00:03:19,200 Speaker 1: like on a career path, like you go to school, 73 00:03:19,280 --> 00:03:21,680 Speaker 1: you have this major, you decide you're going to do something. 74 00:03:22,000 --> 00:03:23,720 Speaker 1: A lot of times people aren't ready for the pivot. 75 00:03:24,040 --> 00:03:26,959 Speaker 1: And I love a pivot. I actually look for a pivot. 76 00:03:27,040 --> 00:03:29,280 Speaker 1: I'm like looking within five to seven years of me 77 00:03:29,360 --> 00:03:32,000 Speaker 1: doing something consistently and I'm like, Okay, do I stay 78 00:03:32,040 --> 00:03:34,120 Speaker 1: here or am I ready to move on? And I 79 00:03:34,160 --> 00:03:37,840 Speaker 1: think moving along the lines of like modeling, especially the 80 00:03:37,880 --> 00:03:40,560 Speaker 1: type of modeling that I did around here, me being 81 00:03:40,600 --> 00:03:43,480 Speaker 1: able to pivot and say, y'all know, I was like 82 00:03:43,560 --> 00:03:45,840 Speaker 1: je beuty the week and my goal really was to 83 00:03:45,840 --> 00:03:47,600 Speaker 1: be a journalist. Like I said, I wanted to be 84 00:03:47,640 --> 00:03:50,400 Speaker 1: a writer. So now I need to intentionally do those things. 85 00:03:50,640 --> 00:03:52,320 Speaker 1: And I took some time off a modeling to kind 86 00:03:52,360 --> 00:03:55,240 Speaker 1: of like pivot and transition into that. And the beauty 87 00:03:55,240 --> 00:03:57,360 Speaker 1: of that was that I was able to hone in 88 00:03:57,360 --> 00:03:59,800 Speaker 1: on what my voice would be, because as you model, 89 00:03:59,800 --> 00:04:03,240 Speaker 1: you don't really have a voice. You're always seen not heard, right. 90 00:04:03,720 --> 00:04:05,880 Speaker 1: But I think one of the beautiful, beautiful things from 91 00:04:05,880 --> 00:04:08,000 Speaker 1: my experience in working with Ti has a cup clothing 92 00:04:08,040 --> 00:04:10,640 Speaker 1: and shouts out to Hannah King, was when I kind 93 00:04:10,640 --> 00:04:14,240 Speaker 1: of actually went viral for a billboard and I think 94 00:04:14,280 --> 00:04:18,600 Speaker 1: it was Jersey and representative. Oh no, he wasn't representative. 95 00:04:18,600 --> 00:04:20,159 Speaker 1: I think it was mayor at the time, Corey Booker. 96 00:04:20,200 --> 00:04:25,000 Speaker 1: He's a rep now. He literally like slammed the billboard 97 00:04:25,120 --> 00:04:27,520 Speaker 1: and talked about how you know, it's women like me 98 00:04:27,920 --> 00:04:30,880 Speaker 1: that are fatherless that shouldn't be able to, you know, 99 00:04:31,000 --> 00:04:33,360 Speaker 1: do these things and represent our community. I mean, I 100 00:04:33,400 --> 00:04:38,400 Speaker 1: think I'm doing pretty damn good now, Like look at me, sir, Like, so, 101 00:04:38,640 --> 00:04:40,640 Speaker 1: I you know you just a lot of times, a 102 00:04:40,640 --> 00:04:43,160 Speaker 1: lot of people think they know people because they see them. Yeah, 103 00:04:43,560 --> 00:04:45,400 Speaker 1: but I think there's so many layers to me that 104 00:04:45,440 --> 00:04:47,320 Speaker 1: I think when people do get an opportunity to see 105 00:04:47,320 --> 00:04:49,520 Speaker 1: me work as a business person or bring me into 106 00:04:49,560 --> 00:04:53,280 Speaker 1: like brain brainstorming like ideations or like trying to do 107 00:04:53,360 --> 00:04:55,520 Speaker 1: strategy and things like that, they're like, wait a minute, 108 00:04:55,560 --> 00:04:56,320 Speaker 1: you're actually smart. 109 00:04:56,320 --> 00:04:59,200 Speaker 2: And I'm like, I mean I am. Yeah. Yeah, So 110 00:04:59,600 --> 00:04:59,920 Speaker 2: that's all. 111 00:05:00,080 --> 00:05:02,120 Speaker 1: It's been a plus for me to being able to 112 00:05:02,279 --> 00:05:04,160 Speaker 1: understand when I can bridge those things and do it. 113 00:05:04,279 --> 00:05:06,040 Speaker 3: Yeah. Absolutely, And just kind of go back on that 114 00:05:06,120 --> 00:05:07,719 Speaker 3: for a second, like how did you first get started 115 00:05:07,760 --> 00:05:08,520 Speaker 3: in modelings. 116 00:05:08,560 --> 00:05:08,760 Speaker 4: Again. 117 00:05:09,320 --> 00:05:10,640 Speaker 3: People that don't know man, let me tell you, Like, 118 00:05:10,680 --> 00:05:18,440 Speaker 3: Don's on everything. She's been in magazines, TV videos all day. Yeah, 119 00:05:18,720 --> 00:05:20,159 Speaker 3: how did you get involved in that stuff? 120 00:05:20,520 --> 00:05:22,800 Speaker 1: I think it started when I came out to Atlanta 121 00:05:23,000 --> 00:05:24,160 Speaker 1: during a downtime. 122 00:05:24,279 --> 00:05:25,599 Speaker 2: Honestly, I was at the time. 123 00:05:25,680 --> 00:05:28,080 Speaker 1: I had left Fort Valley State University after my freshman 124 00:05:28,160 --> 00:05:31,800 Speaker 1: year shouts out to the Wildcats, and I had went 125 00:05:31,880 --> 00:05:33,520 Speaker 1: home for a little while to take care of my grandmother. 126 00:05:33,600 --> 00:05:34,480 Speaker 2: She had breast cancer. 127 00:05:34,960 --> 00:05:38,440 Speaker 1: And you know, when you're being a caregiver, sometimes you're 128 00:05:38,440 --> 00:05:40,360 Speaker 1: blessed with someone who will look at you and be like, hey, 129 00:05:40,360 --> 00:05:42,240 Speaker 1: you're too young to be doing this, Like I need 130 00:05:42,279 --> 00:05:44,800 Speaker 1: you to go and go enjoy yourself. So my aunt 131 00:05:44,839 --> 00:05:47,040 Speaker 1: lived in Roswelle at the time, so off a Holmbridge 132 00:05:47,240 --> 00:05:48,600 Speaker 1: shouts out to the Hooters out there. 133 00:05:48,839 --> 00:05:50,800 Speaker 2: That's where I literally got my start. 134 00:05:51,640 --> 00:05:54,159 Speaker 1: And there was a photographer from Mississippi who actually saw 135 00:05:54,200 --> 00:05:56,560 Speaker 1: me in Hooters and was like, hey, I would like 136 00:05:56,600 --> 00:05:58,520 Speaker 1: to take some pictures of you, and you know, it. 137 00:05:58,600 --> 00:06:00,839 Speaker 2: Was very very like what do you mean? 138 00:06:02,680 --> 00:06:05,279 Speaker 1: And at the time, I trusted him showed up. My 139 00:06:05,360 --> 00:06:07,760 Speaker 1: aunt went with me, like she was like, oh, I 140 00:06:07,839 --> 00:06:10,640 Speaker 1: like this whole setup like it was makeup artists, hairstylist, stylists, 141 00:06:10,920 --> 00:06:13,119 Speaker 1: all the things. And then it was like, oh wow, 142 00:06:13,279 --> 00:06:15,680 Speaker 1: this is this is literally like a job, like this 143 00:06:15,720 --> 00:06:17,680 Speaker 1: is something that I can get paid for, and he 144 00:06:17,720 --> 00:06:19,279 Speaker 1: paid me for it, like my very first A lot 145 00:06:19,320 --> 00:06:21,200 Speaker 1: of people aren't gonna say that their very first shoot 146 00:06:21,200 --> 00:06:23,520 Speaker 1: they got paid a couple of thousand dollars to actually shoot. 147 00:06:23,720 --> 00:06:27,560 Speaker 1: Because most times you could do like okay, let me 148 00:06:27,800 --> 00:06:30,159 Speaker 1: barter with you. You do these shots with me, I'll 149 00:06:30,200 --> 00:06:31,920 Speaker 1: just give you all the edits and you can build 150 00:06:31,920 --> 00:06:34,880 Speaker 1: your portfolio. No, this man literally built my portfolio from 151 00:06:34,920 --> 00:06:36,120 Speaker 1: ground up as well as his. 152 00:06:36,279 --> 00:06:38,919 Speaker 2: But he paid me for it. And that's when I knew. 153 00:06:39,200 --> 00:06:41,320 Speaker 1: And anything that I do, if someone comes to me, 154 00:06:41,360 --> 00:06:43,880 Speaker 1: even if they're like work, wanting to you know, go 155 00:06:43,960 --> 00:06:47,080 Speaker 1: through strategy or like some sessions of consulting and stuff 156 00:06:47,120 --> 00:06:49,360 Speaker 1: like that, I can charge for that because you're talking 157 00:06:49,400 --> 00:06:51,000 Speaker 1: to me, we're working through these things, and I can 158 00:06:51,040 --> 00:06:52,880 Speaker 1: walk away from this and you can figure out if 159 00:06:52,880 --> 00:06:54,839 Speaker 1: you know how to do it. But literally, that was 160 00:06:54,880 --> 00:06:57,320 Speaker 1: my moment in knowing, Okay, I can do this, so 161 00:06:57,360 --> 00:06:58,880 Speaker 1: what else can I do? And I was just ready 162 00:06:58,880 --> 00:06:59,839 Speaker 1: to do more from there. 163 00:07:00,080 --> 00:07:02,080 Speaker 3: Yeah, let me ask you know, it's always interesting when 164 00:07:02,080 --> 00:07:04,560 Speaker 3: you meet people that again like they get paid for us, 165 00:07:04,560 --> 00:07:07,320 Speaker 3: say like creative services, just do what they do. Like 166 00:07:07,360 --> 00:07:10,160 Speaker 3: how did you learn how to value for a number? 167 00:07:10,200 --> 00:07:12,720 Speaker 3: Cause again the day look Georgia power, you know they're 168 00:07:12,720 --> 00:07:14,120 Speaker 3: not taking they not taking up to tell. 169 00:07:14,000 --> 00:07:17,880 Speaker 1: You something them bills, they will give you the number, 170 00:07:18,560 --> 00:07:22,520 Speaker 1: Like that's the baseline. Like I think because for me, 171 00:07:23,640 --> 00:07:26,240 Speaker 1: one of the beautiful things that I've always learned and 172 00:07:26,280 --> 00:07:28,760 Speaker 1: I learned this from my grandmother. She was a pastor 173 00:07:28,760 --> 00:07:31,880 Speaker 1: of two churches, and her thing was is that no 174 00:07:31,920 --> 00:07:34,200 Speaker 1: matter what someone did for her, she found a way 175 00:07:34,240 --> 00:07:35,440 Speaker 1: to pay them. 176 00:07:35,480 --> 00:07:37,400 Speaker 2: If you didn't give her a price, she gave you one. 177 00:07:37,720 --> 00:07:39,280 Speaker 1: And then it was like if she continued to do 178 00:07:39,360 --> 00:07:42,120 Speaker 1: services with you or work with you, she made you 179 00:07:42,240 --> 00:07:46,280 Speaker 1: raise your prices. So me seeing her communicate that to us, 180 00:07:46,680 --> 00:07:49,120 Speaker 1: knowing that eventually later on in life, I'm going to 181 00:07:49,200 --> 00:07:51,840 Speaker 1: realize that a lot of people do undervalue black women 182 00:07:51,880 --> 00:07:54,360 Speaker 1: and our ability to do things that we do and 183 00:07:54,360 --> 00:07:56,520 Speaker 1: how we show up. And it was like, oh no, 184 00:07:57,000 --> 00:07:58,600 Speaker 1: I'm raising my price every time. 185 00:07:58,640 --> 00:07:59,000 Speaker 2: I think. 186 00:07:59,160 --> 00:08:01,600 Speaker 1: There's times when I'm online and I go viral when 187 00:08:01,640 --> 00:08:04,600 Speaker 1: I say, especially on Twitter, Yeah, I gotta raise my 188 00:08:04,640 --> 00:08:07,560 Speaker 1: prices again, and like people are realized, like they'll go 189 00:08:07,600 --> 00:08:09,440 Speaker 1: through you know how you can go through somebody's timeline 190 00:08:09,440 --> 00:08:11,280 Speaker 1: to see when the last time they said something based 191 00:08:11,320 --> 00:08:14,320 Speaker 1: on keywords, and they'll they'll literally go and look, you 192 00:08:14,440 --> 00:08:17,360 Speaker 1: just did that like three months ago. Yeah, I'm realizing 193 00:08:17,400 --> 00:08:19,720 Speaker 1: that for something that I just did, I could have 194 00:08:19,880 --> 00:08:22,840 Speaker 1: charged double that and it's okay. But at the end 195 00:08:22,880 --> 00:08:25,040 Speaker 1: of the day, for me, it's like I'm always gonna 196 00:08:25,080 --> 00:08:27,880 Speaker 1: find that number. I'm gonna keep going, I'm gonna keep 197 00:08:27,920 --> 00:08:30,040 Speaker 1: raising it. And it's a beautiful thing too, because it's 198 00:08:30,040 --> 00:08:32,760 Speaker 1: like when you do get paid, somebody pays it up front, 199 00:08:32,800 --> 00:08:35,240 Speaker 1: they don't question it. Yeah, you're like, shit, I should 200 00:08:35,240 --> 00:08:37,360 Speaker 1: have been doing that this whole time, you know, like 201 00:08:37,400 --> 00:08:39,600 Speaker 1: I could have been reaching for the stars. But but 202 00:08:39,800 --> 00:08:42,640 Speaker 1: I think that's also another thing for black women just 203 00:08:42,679 --> 00:08:46,319 Speaker 1: in general, we feel like we're like it's we kind 204 00:08:46,320 --> 00:08:49,040 Speaker 1: of feel guilty sometimes, you know, when we want to 205 00:08:49,120 --> 00:08:52,520 Speaker 1: charge people, especially people we know, and I'm like, no, 206 00:08:52,880 --> 00:08:57,080 Speaker 1: you're gonna I'm charging YouTube Like I'm charging you too. 207 00:08:57,120 --> 00:09:00,960 Speaker 1: So yeah, that's that's been trusting my intuition and trusting 208 00:09:01,360 --> 00:09:04,240 Speaker 1: my numbers. My numbers generally come from like I said, 209 00:09:04,240 --> 00:09:06,800 Speaker 1: the bills start with the bills. Then I'm incorporating my kids. 210 00:09:06,800 --> 00:09:09,880 Speaker 1: I am a single mother, and I love co parenting 211 00:09:09,920 --> 00:09:11,400 Speaker 1: with their father. But at the end of the day, 212 00:09:11,920 --> 00:09:14,640 Speaker 1: I always think along these lines, like if he wasn't here, 213 00:09:15,000 --> 00:09:18,040 Speaker 1: how would I manage? And that has always been like 214 00:09:18,080 --> 00:09:20,200 Speaker 1: a guiding light, not to like you don't get rid 215 00:09:20,240 --> 00:09:22,040 Speaker 1: of him, because he's a great dad and he's a 216 00:09:22,040 --> 00:09:24,360 Speaker 1: great man, but it's more so like you know, a 217 00:09:24,400 --> 00:09:27,160 Speaker 1: lot of people will like depend upon that support and 218 00:09:27,240 --> 00:09:30,000 Speaker 1: I actually don't. So that's been the beauty of how 219 00:09:30,000 --> 00:09:31,880 Speaker 1: I can raise my prices or I can kind of 220 00:09:31,920 --> 00:09:35,560 Speaker 1: push myself to you know, you did this successfully, you 221 00:09:35,640 --> 00:09:38,520 Speaker 1: got this return. Now the next line, you actually can 222 00:09:38,600 --> 00:09:42,120 Speaker 1: raise your rate immediately just because of this success story. 223 00:09:42,360 --> 00:09:44,600 Speaker 3: Do you ever get nervous when it comes to that part, Yeah, 224 00:09:44,880 --> 00:09:46,599 Speaker 3: because I think a lot of folks like it's to 225 00:09:46,679 --> 00:09:48,360 Speaker 3: your point, especially if you just don't know when you're 226 00:09:48,320 --> 00:09:51,000 Speaker 3: trying to put there, like scared the ass the number, 227 00:09:51,000 --> 00:09:52,480 Speaker 3: And I say, if you're scared ass, like, you're probably 228 00:09:52,520 --> 00:09:54,760 Speaker 3: close to what the actual value is. And hell, you know, 229 00:09:54,760 --> 00:09:57,280 Speaker 3: people don't understand too. It's an exchange on both sides, 230 00:09:57,320 --> 00:09:59,199 Speaker 3: and like I always kind of tell people one of 231 00:09:59,200 --> 00:10:01,040 Speaker 3: the biggest things you need it as an advocate kind 232 00:10:01,040 --> 00:10:02,800 Speaker 3: of on the other side too, the kind of understands 233 00:10:02,800 --> 00:10:04,959 Speaker 3: because a lot of these folks when they get scared, 234 00:10:05,000 --> 00:10:07,959 Speaker 3: but when you start to realize they're they're usually not 235 00:10:08,000 --> 00:10:09,840 Speaker 3: even playing with their own money. What I mean by 236 00:10:09,880 --> 00:10:11,960 Speaker 3: that is like, if you're dealing with a company, like 237 00:10:12,080 --> 00:10:14,120 Speaker 3: the person who you're talking to, they don't get to 238 00:10:14,200 --> 00:10:14,680 Speaker 3: keep the money. 239 00:10:14,720 --> 00:10:16,640 Speaker 1: They don't want to there, yeah, but you're giving You're 240 00:10:16,760 --> 00:10:19,920 Speaker 1: actually a lot of times I have to push people 241 00:10:20,000 --> 00:10:22,320 Speaker 1: to tell me what their budget is, right because I 242 00:10:22,360 --> 00:10:24,880 Speaker 1: don't want to low boll myself initially, and I think 243 00:10:25,200 --> 00:10:27,960 Speaker 1: asking that I ask questions immediately when I'm talking to people, 244 00:10:28,000 --> 00:10:30,160 Speaker 1: You're not coming to interview me for so like it's 245 00:10:30,280 --> 00:10:32,920 Speaker 1: just I'm going to be interviewing you back right, And 246 00:10:32,960 --> 00:10:35,800 Speaker 1: in the midst of me asking that question, then I'm 247 00:10:35,840 --> 00:10:39,240 Speaker 1: knowing that I can actually raise it another maybe doubl 248 00:10:39,280 --> 00:10:41,839 Speaker 1: of grand you know, just because like they could be 249 00:10:41,880 --> 00:10:44,640 Speaker 1: low balling me period, you know, just to save off top. 250 00:10:44,960 --> 00:10:48,800 Speaker 1: And so I've learned in those moments that a lot 251 00:10:48,800 --> 00:10:51,439 Speaker 1: of companies and clients and people even when I was 252 00:10:51,480 --> 00:10:55,600 Speaker 1: in sports media, they appreciated that because they did see 253 00:10:55,800 --> 00:10:58,720 Speaker 1: my work, they did see my connection to alumni or 254 00:10:58,720 --> 00:11:02,280 Speaker 1: players or whomever, or they did see my connection to 255 00:11:02,320 --> 00:11:05,000 Speaker 1: their audiences, and they loved that. So they were like, yes, 256 00:11:05,080 --> 00:11:06,840 Speaker 1: this was the investment that we needed to make to 257 00:11:06,920 --> 00:11:08,160 Speaker 1: kind of get to this next thing. 258 00:11:08,440 --> 00:11:10,360 Speaker 3: Absolutely. Now, how do you start to pivot? I know 259 00:11:10,400 --> 00:11:11,640 Speaker 3: you said you always kind of want to be in 260 00:11:11,720 --> 00:11:13,560 Speaker 3: journalism and doing in my life. How did you start 261 00:11:13,600 --> 00:11:14,240 Speaker 3: to make that pivot? 262 00:11:14,720 --> 00:11:16,920 Speaker 1: That pivot was so difficult because I think a lot 263 00:11:16,920 --> 00:11:20,600 Speaker 1: of people think that my modeling career was just you know, 264 00:11:20,800 --> 00:11:22,800 Speaker 1: you're dealing with men majority of the time. You're on 265 00:11:22,960 --> 00:11:26,000 Speaker 1: sets or you're doing these commercial shoots, and it's very difficult, 266 00:11:26,040 --> 00:11:30,280 Speaker 1: I think gaining the respect coming in because I mean, 267 00:11:30,360 --> 00:11:32,480 Speaker 1: I look good, I get it. I'm fine as hell, 268 00:11:33,280 --> 00:11:36,720 Speaker 1: I get it. But I'm smart as fuck, right, So 269 00:11:36,800 --> 00:11:39,560 Speaker 1: it's like you get a little bit of both, like 270 00:11:39,679 --> 00:11:42,360 Speaker 1: you know, and it's when you can appreciate the fact 271 00:11:42,400 --> 00:11:44,920 Speaker 1: that someone like me can come in the room and 272 00:11:45,120 --> 00:11:48,439 Speaker 1: really not necessarily downplay myself but actually sit in the 273 00:11:48,520 --> 00:11:52,320 Speaker 1: room and listen. And then I'm literally like Okay, here's 274 00:11:52,360 --> 00:11:55,240 Speaker 1: what you're missing, And in those moments, people will look 275 00:11:55,280 --> 00:11:57,920 Speaker 1: beyond what they see and they're like, Okay, we need 276 00:11:57,960 --> 00:12:00,000 Speaker 1: to know more about what you do. We need to 277 00:12:00,120 --> 00:12:02,480 Speaker 1: know more about how you're doing that and gaining like 278 00:12:02,520 --> 00:12:06,920 Speaker 1: people's respect and trust. Like I think also too, coming 279 00:12:06,960 --> 00:12:11,120 Speaker 1: from modeling, My first full jump into journalism was dealing 280 00:12:11,120 --> 00:12:16,160 Speaker 1: with sports media. I should have went another way, like 281 00:12:16,200 --> 00:12:19,480 Speaker 1: I should have started with like working with local newspaper 282 00:12:19,520 --> 00:12:21,840 Speaker 1: like I did, but at the time, I had so 283 00:12:21,960 --> 00:12:25,600 Speaker 1: many connections to so many different universities in their alumni groups, 284 00:12:25,840 --> 00:12:28,920 Speaker 1: and these people were hiring me to host parties or 285 00:12:29,040 --> 00:12:32,600 Speaker 1: host tailgates, and I was like, oh shoot, they're paying 286 00:12:32,679 --> 00:12:37,120 Speaker 1: me to show up talk about my experience like I'll 287 00:12:37,160 --> 00:12:40,240 Speaker 1: never forget, you know. One of my first people to 288 00:12:40,280 --> 00:12:44,120 Speaker 1: do this was Halward Hughes. He used to have Bandwagon 289 00:12:44,320 --> 00:12:48,520 Speaker 1: Bandwagon fan club, but he is an alpha who was 290 00:12:48,600 --> 00:12:50,600 Speaker 1: at Clemson, and then he used to see me all 291 00:12:50,679 --> 00:12:53,640 Speaker 1: up and down the timeline, you know, covering like college 292 00:12:53,679 --> 00:12:56,000 Speaker 1: game day and stuff like that, and at one point, 293 00:12:56,040 --> 00:12:58,840 Speaker 1: like he gave my information to like another one of 294 00:12:58,840 --> 00:13:01,360 Speaker 1: his brothers and they hired me to come out to 295 00:13:01,440 --> 00:13:02,280 Speaker 1: host a tailgate. 296 00:13:02,480 --> 00:13:04,440 Speaker 2: From then on, their tailgates were packed. 297 00:13:04,760 --> 00:13:06,560 Speaker 1: And then it was like every season I had to 298 00:13:06,600 --> 00:13:09,720 Speaker 1: dedicate at least two games to going and hosting something 299 00:13:09,760 --> 00:13:12,959 Speaker 1: there and they paid me well, and it was like, Oh, 300 00:13:13,000 --> 00:13:15,439 Speaker 1: I can do this with y'all. I'm going to Ohio State. 301 00:13:15,800 --> 00:13:18,040 Speaker 1: I don't even like Michigan, I'm going to them. I'm 302 00:13:18,040 --> 00:13:20,880 Speaker 1: thinking of all the top alumnick groups around Atlanta, because again, 303 00:13:21,760 --> 00:13:25,160 Speaker 1: their alumni groups here, they have budgets, they have money. 304 00:13:25,600 --> 00:13:28,160 Speaker 1: A lot of them can't get some of their former 305 00:13:28,160 --> 00:13:30,280 Speaker 1: players to come back and kind of host certain things. 306 00:13:30,280 --> 00:13:32,240 Speaker 1: So who do they know locally that's going to pull 307 00:13:32,280 --> 00:13:34,680 Speaker 1: some of the fans in or at least be exciting 308 00:13:34,760 --> 00:13:36,640 Speaker 1: enough to where they want to see them and participate. 309 00:13:37,080 --> 00:13:38,400 Speaker 2: And that started there. 310 00:13:39,320 --> 00:13:41,360 Speaker 1: But then when I realized that I could build a 311 00:13:41,360 --> 00:13:45,560 Speaker 1: company off of that while also writing about that, that's 312 00:13:45,600 --> 00:13:49,960 Speaker 1: when the process of getting credentialing started. Because now I'm 313 00:13:50,000 --> 00:13:53,600 Speaker 1: not just there for tailgating in good times. I actually 314 00:13:53,600 --> 00:13:54,959 Speaker 1: need to be on the sideline, or I need to 315 00:13:54,960 --> 00:13:57,480 Speaker 1: be in the press box. I need to really be 316 00:13:57,600 --> 00:14:00,560 Speaker 1: in the room with other people who they're writing these 317 00:14:00,559 --> 00:14:03,360 Speaker 1: game day stories and they're doing it for their outlets. 318 00:14:03,360 --> 00:14:05,960 Speaker 1: But for someone like me, I could take that, put 319 00:14:05,960 --> 00:14:08,480 Speaker 1: that on my website, and now I've got like people 320 00:14:08,520 --> 00:14:10,600 Speaker 1: like vivid Seats reaching out to me because now they 321 00:14:10,600 --> 00:14:13,040 Speaker 1: want to run something, you know, based off of my 322 00:14:13,120 --> 00:14:15,679 Speaker 1: experience in a particular stadium where they're trying to get 323 00:14:15,679 --> 00:14:18,440 Speaker 1: their sales up. And that ended up being a proof 324 00:14:18,440 --> 00:14:20,440 Speaker 1: of concept for any other school that I ended up 325 00:14:20,440 --> 00:14:22,720 Speaker 1: working with. And one of the first schools that credentialed 326 00:14:22,760 --> 00:14:25,400 Speaker 1: me was Georgia State. I'm always give credit to Georgia State. 327 00:14:25,440 --> 00:14:29,080 Speaker 1: I was there from the inception of the football program 328 00:14:29,120 --> 00:14:30,840 Speaker 1: and it was one of the most beautiful things I've 329 00:14:30,880 --> 00:14:33,480 Speaker 1: ever experienced, and like, to me, that was bigger than 330 00:14:33,520 --> 00:14:34,880 Speaker 1: Super Bowls that I covered. 331 00:14:34,920 --> 00:14:38,560 Speaker 2: Like it was to see a program from talk. 332 00:14:38,920 --> 00:14:42,600 Speaker 1: To actual launch to you see the actual product and 333 00:14:42,640 --> 00:14:45,120 Speaker 1: then they had they had a couple of winning streaks 334 00:14:45,120 --> 00:14:45,600 Speaker 1: of what have you. 335 00:14:45,840 --> 00:14:47,280 Speaker 2: And to be a part of that, it was a 336 00:14:47,280 --> 00:14:47,840 Speaker 2: good ride. 337 00:14:47,960 --> 00:14:50,080 Speaker 3: It was a good ride, you know, shot to Georgia State. 338 00:14:50,120 --> 00:14:51,760 Speaker 3: Man deal, that's that's that's a good friend of mine. 339 00:14:51,760 --> 00:14:53,840 Speaker 3: He was in one hundred black men class. You know. Now, 340 00:14:53,880 --> 00:14:55,360 Speaker 3: I did go to the real g issue, which is 341 00:14:55,400 --> 00:14:59,760 Speaker 3: in states who conversation we're not gonna go there. 342 00:14:59,760 --> 00:14:59,920 Speaker 4: Now. 343 00:15:00,080 --> 00:15:02,720 Speaker 3: You talked about your sports media companies that also is 344 00:15:02,760 --> 00:15:03,920 Speaker 3: that the same company that you sold? 345 00:15:04,200 --> 00:15:05,640 Speaker 2: Yes, so I saw a portion of it. 346 00:15:05,680 --> 00:15:07,560 Speaker 1: And I actually explained this the other day because I 347 00:15:07,600 --> 00:15:10,000 Speaker 1: had some followers who didn't really. 348 00:15:10,600 --> 00:15:14,000 Speaker 2: So I'm learning. I'm gaining new followers almost every week. 349 00:15:14,120 --> 00:15:15,400 Speaker 2: I'm sure to be honest with you. 350 00:15:15,520 --> 00:15:18,280 Speaker 1: And the funny thing is is I'm having to remind 351 00:15:18,440 --> 00:15:21,840 Speaker 1: them if I have a perspective about something, especially in 352 00:15:21,880 --> 00:15:24,320 Speaker 1: relation to sports, I actually have the experience to talk 353 00:15:24,360 --> 00:15:28,880 Speaker 1: about that, and so me in general, like the way 354 00:15:28,920 --> 00:15:32,480 Speaker 1: that I feel about. 355 00:15:31,440 --> 00:15:32,520 Speaker 2: Selling my company. 356 00:15:32,600 --> 00:15:34,000 Speaker 1: It was during it was a little bit after the 357 00:15:34,080 --> 00:15:36,640 Speaker 1: racial reckoning that summer twenty twenty. 358 00:15:36,440 --> 00:15:39,720 Speaker 2: Or what have you, and I just saw a lot. 359 00:15:39,520 --> 00:15:42,720 Speaker 1: Of companies and people investors looking to invest in like 360 00:15:42,800 --> 00:15:46,160 Speaker 1: black owned a black woman owned businesses, and you know, 361 00:15:46,200 --> 00:15:49,200 Speaker 1: people were grabbing that money. You know, kudos to everybody, 362 00:15:49,520 --> 00:15:52,120 Speaker 1: But I think in my mind, I was just like, 363 00:15:52,480 --> 00:15:55,360 Speaker 1: even if someone gave me something right now, my plan 364 00:15:55,520 --> 00:15:58,600 Speaker 1: beyond this right now does not actually include this company. 365 00:15:59,320 --> 00:16:03,160 Speaker 1: So how can I make a return off of this? 366 00:16:03,720 --> 00:16:06,080 Speaker 1: How much I've invested in a couple Like I think 367 00:16:06,080 --> 00:16:08,160 Speaker 1: I'm gonna be did like eight to nine years in it. 368 00:16:08,480 --> 00:16:10,640 Speaker 2: So again that's seven to ten. 369 00:16:10,560 --> 00:16:14,120 Speaker 1: Year window where I'm now realizing I'm getting ready to 370 00:16:14,120 --> 00:16:16,960 Speaker 1: make a pivot, but I want my money back, Like 371 00:16:17,000 --> 00:16:19,000 Speaker 1: this is the one time that I can probably pitch 372 00:16:19,040 --> 00:16:21,440 Speaker 1: this to somebody and they would pay for it. And 373 00:16:21,680 --> 00:16:24,880 Speaker 1: luckily I run across two guys who have been following me, 374 00:16:25,680 --> 00:16:27,520 Speaker 1: an Asian guy and a white guy. 375 00:16:27,560 --> 00:16:28,640 Speaker 2: And I'm very specific on that. 376 00:16:28,680 --> 00:16:30,560 Speaker 1: I can't say names, of course because of the contract 377 00:16:30,560 --> 00:16:32,800 Speaker 1: and stuff, but I'm very specific in that just because 378 00:16:32,840 --> 00:16:35,120 Speaker 1: they genuinely came up to me and were like, we 379 00:16:35,160 --> 00:16:37,560 Speaker 1: don't want to buy your whole company, but there's something 380 00:16:37,600 --> 00:16:39,880 Speaker 1: about the data that we feel like you may have 381 00:16:40,040 --> 00:16:41,880 Speaker 1: that we need to launch what we have going on. 382 00:16:42,360 --> 00:16:47,000 Speaker 1: And they're one of the top like sports related businesses 383 00:16:47,080 --> 00:16:49,480 Speaker 1: right now, Like I can't even name them, but they're 384 00:16:49,520 --> 00:16:52,120 Speaker 1: doing a damn good job with the foundation that I 385 00:16:52,200 --> 00:16:54,040 Speaker 1: was able to pass to them. I mean, they pay 386 00:16:54,120 --> 00:16:57,000 Speaker 1: for it, but again they took it and they ran 387 00:16:57,080 --> 00:16:59,920 Speaker 1: with it, and by all means, I'm like, that's dope 388 00:17:00,080 --> 00:17:00,280 Speaker 1: to me. 389 00:17:00,520 --> 00:17:02,200 Speaker 2: Like that's super dope to me. 390 00:17:02,240 --> 00:17:05,119 Speaker 1: And it gave me the freedom to kind of like 391 00:17:05,440 --> 00:17:07,280 Speaker 1: take care of some personal things that I had at 392 00:17:07,280 --> 00:17:08,719 Speaker 1: the time, and I took care of, you know, some 393 00:17:08,760 --> 00:17:10,520 Speaker 1: of my team that at the time that was working 394 00:17:10,560 --> 00:17:13,160 Speaker 1: with me, and then beyond that, it was. 395 00:17:13,119 --> 00:17:15,439 Speaker 2: Just like, okay, so what's next, what's next? 396 00:17:15,640 --> 00:17:30,080 Speaker 3: So yeah, what did you learn most in that process? 397 00:17:30,119 --> 00:17:31,840 Speaker 3: Because again, like I've had people that have come on 398 00:17:31,880 --> 00:17:34,320 Speaker 3: and talked about like selling a business and you know, 399 00:17:34,359 --> 00:17:36,120 Speaker 3: like making sure they had things, but like, what were 400 00:17:36,160 --> 00:17:37,880 Speaker 3: some of the main things you learned in the process 401 00:17:37,880 --> 00:17:39,480 Speaker 3: of selling a portion of that business? 402 00:17:39,600 --> 00:17:43,080 Speaker 1: Listening you end up finding out who's what their real 403 00:17:43,119 --> 00:17:46,639 Speaker 1: intentions are for what you have just by listening, because 404 00:17:46,680 --> 00:17:48,520 Speaker 1: I know I can come in and I can be like, 405 00:17:48,560 --> 00:17:51,359 Speaker 1: I want five hundred thousand dollars, I want on a 406 00:17:51,480 --> 00:17:57,040 Speaker 1: million dollars before I give you this, and not necessarily. 407 00:17:56,480 --> 00:17:57,960 Speaker 2: I didn't go in the door with the number. 408 00:17:58,119 --> 00:18:00,360 Speaker 1: I went in the door with an open ear right 409 00:18:00,400 --> 00:18:03,200 Speaker 1: because it was like you guys came to me and granted, 410 00:18:03,240 --> 00:18:05,879 Speaker 1: there were other companies that were looking to invest in 411 00:18:05,920 --> 00:18:08,040 Speaker 1: my company, and they were wanting to invest more money. 412 00:18:08,400 --> 00:18:11,120 Speaker 1: But when I learned their idea, I learned what they 413 00:18:11,119 --> 00:18:13,800 Speaker 1: were trying to do. They showed me proof of concept 414 00:18:13,840 --> 00:18:16,720 Speaker 1: and all of the things they like. We literally went 415 00:18:16,800 --> 00:18:20,160 Speaker 1: through about a nine month process before I actually agreed 416 00:18:20,359 --> 00:18:24,280 Speaker 1: to start negotiations to start talking about the money. And 417 00:18:24,359 --> 00:18:26,120 Speaker 1: I think that that was a beautiful thing because most 418 00:18:26,119 --> 00:18:28,399 Speaker 1: people wouldn't take that long, like it's like, okay, you 419 00:18:28,400 --> 00:18:30,879 Speaker 1: don't let us have this or not, you know, but 420 00:18:31,040 --> 00:18:34,240 Speaker 1: they were genuinely like, Okay, I understand why she's holding 421 00:18:34,280 --> 00:18:37,760 Speaker 1: his clothes, because during this time, it does look very 422 00:18:37,760 --> 00:18:40,679 Speaker 1: performative that people like us are coming and wanting to 423 00:18:40,720 --> 00:18:43,400 Speaker 1: buy something or poor or and invest in something poor 424 00:18:43,440 --> 00:18:46,520 Speaker 1: into these companies, when necessarily I'm not looking to take 425 00:18:46,760 --> 00:18:50,280 Speaker 1: the culture part of it. We want numbers, we want information, 426 00:18:50,440 --> 00:18:52,919 Speaker 1: We want certain things that we don't already have and 427 00:18:52,960 --> 00:18:55,600 Speaker 1: we have. They had no from the from the backgrounds 428 00:18:55,600 --> 00:18:58,720 Speaker 1: that they had, they had no contacts, they had nothing. 429 00:18:59,119 --> 00:19:02,680 Speaker 1: So literally they needed that and they couldn't find anybody else. 430 00:19:02,720 --> 00:19:06,440 Speaker 1: So I could prolong that process until I feel comfortable, 431 00:19:06,720 --> 00:19:09,120 Speaker 1: and then I ended up asking for the very number 432 00:19:09,160 --> 00:19:11,080 Speaker 1: that I wanted and they said yes on the spot, 433 00:19:11,160 --> 00:19:13,000 Speaker 1: like we didn't have to go back and forth on numbers. 434 00:19:13,160 --> 00:19:16,359 Speaker 3: Okay, Okay, now look Donald, this, this this is one 435 00:19:16,359 --> 00:19:17,639 Speaker 3: of the real reasons why I wanted to bring you 436 00:19:17,680 --> 00:19:21,000 Speaker 3: on here. I'm about to ask, Oh, God, you are 437 00:19:21,720 --> 00:19:26,840 Speaker 3: one of the queens at going viral. Yeah, what's the 438 00:19:26,880 --> 00:19:29,200 Speaker 3: science behind that? Like, how is it that you're able 439 00:19:29,240 --> 00:19:32,879 Speaker 3: to just continueously just show up and find those things 440 00:19:33,000 --> 00:19:36,000 Speaker 3: just cause conversations and just you know, get people, get 441 00:19:36,000 --> 00:19:36,600 Speaker 3: people talking. 442 00:19:37,240 --> 00:19:37,600 Speaker 2: I am me. 443 00:19:38,720 --> 00:19:42,679 Speaker 1: It's literally me. I've gone around and you've heard me 444 00:19:42,720 --> 00:19:44,840 Speaker 1: say this before. I've gone around and I said that 445 00:19:44,840 --> 00:19:47,480 Speaker 1: there's no strategy to it. When I really sat down 446 00:19:47,480 --> 00:19:49,000 Speaker 1: and I thought about it, and I was like, actually, 447 00:19:49,080 --> 00:19:53,159 Speaker 1: there is. And it's generally when people in this day 448 00:19:53,200 --> 00:19:56,560 Speaker 1: and age want to see someone who is transparent, who 449 00:19:56,720 --> 00:19:59,040 Speaker 1: is actually authentic, doesn't say that they are, but you 450 00:19:59,119 --> 00:20:01,600 Speaker 1: can go to their pay you can see consistently they 451 00:20:01,960 --> 00:20:02,879 Speaker 1: don't give a damn. 452 00:20:03,280 --> 00:20:05,440 Speaker 2: I don't like. 453 00:20:05,440 --> 00:20:08,399 Speaker 1: I want people to really realize, like journalists like me 454 00:20:08,960 --> 00:20:12,119 Speaker 1: or former models like me, we still are human. 455 00:20:12,440 --> 00:20:15,919 Speaker 2: I'm a mom, i am a mentor, I am a 456 00:20:15,960 --> 00:20:18,680 Speaker 2: community advocate. I am all of these things, and I'm 457 00:20:18,720 --> 00:20:21,720 Speaker 2: going to share certain parts of that. I've gotten to 458 00:20:21,720 --> 00:20:23,600 Speaker 2: a point where I don't share my kids a whole 459 00:20:23,600 --> 00:20:27,080 Speaker 2: lot no more. But for me, it's been me. 460 00:20:27,400 --> 00:20:30,040 Speaker 1: It's been literally like people are looking for something from me, 461 00:20:30,600 --> 00:20:34,240 Speaker 1: or this topic is happening, or this is trending online. 462 00:20:34,400 --> 00:20:36,720 Speaker 1: I will wake up and by the time I've gone 463 00:20:36,760 --> 00:20:38,320 Speaker 1: through most of my day in the morning, by the 464 00:20:38,320 --> 00:20:41,040 Speaker 1: time I do jump online, I've already been tagged in 465 00:20:41,119 --> 00:20:43,560 Speaker 1: things that people want me to comment on. So it's 466 00:20:43,600 --> 00:20:46,800 Speaker 1: almost literally like the demand is there and I am 467 00:20:46,920 --> 00:20:49,960 Speaker 1: literally the product, or I am literally the person that 468 00:20:50,000 --> 00:20:52,399 Speaker 1: people are Like. Organizations are coming to me now because 469 00:20:52,400 --> 00:20:56,320 Speaker 1: they realize that I've actually worked with various social justice 470 00:20:56,880 --> 00:21:00,800 Speaker 1: groups like you know, I've worked with off Rep New 471 00:21:00,800 --> 00:21:04,840 Speaker 1: Georgia Project, I've worked with Advancement Project, and I've worked 472 00:21:04,840 --> 00:21:06,960 Speaker 1: in these various spaces, and when they learned that I've 473 00:21:07,000 --> 00:21:09,080 Speaker 1: done those things, they're like, Okay, wait, we need to 474 00:21:09,080 --> 00:21:11,920 Speaker 1: get you in the room because what did you do there? 475 00:21:12,000 --> 00:21:14,440 Speaker 1: Like part of what things were you a part of? 476 00:21:14,880 --> 00:21:18,520 Speaker 1: And my biggest get a part of me being the 477 00:21:18,520 --> 00:21:22,119 Speaker 1: actual product, is my ability to connect people in getting 478 00:21:22,160 --> 00:21:24,480 Speaker 1: media coverage. Me and you were just talking about this 479 00:21:24,520 --> 00:21:27,800 Speaker 1: earlier about some things with Morris Brown and how I 480 00:21:27,840 --> 00:21:30,560 Speaker 1: feel like there's so many great things happening over there, 481 00:21:30,560 --> 00:21:33,040 Speaker 1: but I would love to see more visibility about that, 482 00:21:33,200 --> 00:21:36,760 Speaker 1: right and that being shared and someone like me popping 483 00:21:36,840 --> 00:21:39,280 Speaker 1: up and saying, oh my god, did y'all see what 484 00:21:39,359 --> 00:21:42,040 Speaker 1: happened at Morris Brown or X, Y and Z. People 485 00:21:42,119 --> 00:21:44,840 Speaker 1: will look at that and people will want to know 486 00:21:44,960 --> 00:21:50,359 Speaker 1: more because it's me. So it's literally I haven't I 487 00:21:50,400 --> 00:21:53,520 Speaker 1: don't have it down to a science per se. But 488 00:21:54,400 --> 00:21:57,000 Speaker 1: a part of the strategy is what feels good to me, 489 00:21:57,119 --> 00:21:59,520 Speaker 1: what do I need to respond to and then also 490 00:21:59,720 --> 00:22:01,520 Speaker 1: is it something that I can amplify to put more 491 00:22:01,560 --> 00:22:04,919 Speaker 1: eyes on it? And that's why brands and networks are 492 00:22:04,960 --> 00:22:06,840 Speaker 1: now reaching out to me now in this stage of 493 00:22:06,880 --> 00:22:09,320 Speaker 1: my life because they're like, Okay, she's not attached to 494 00:22:09,320 --> 00:22:13,480 Speaker 1: anybody right now, she's like she's she's basically free lass 495 00:22:13,560 --> 00:22:16,000 Speaker 1: and she's able to move around. So how can we 496 00:22:16,359 --> 00:22:19,240 Speaker 1: work with her to create narratives around certain things or 497 00:22:19,280 --> 00:22:21,439 Speaker 1: get more eyes on the campaigns or things that we 498 00:22:21,480 --> 00:22:22,080 Speaker 1: have going on? 499 00:22:22,400 --> 00:22:25,400 Speaker 3: Yeah? Absolutely? And then I mean talking about strategy too, right, 500 00:22:25,560 --> 00:22:27,879 Speaker 3: Like you work with these brands and you know you 501 00:22:28,200 --> 00:22:30,600 Speaker 3: understand media strategy, Like where do you think the biggest 502 00:22:31,200 --> 00:22:33,919 Speaker 3: gap is between like what these brands kind of understand 503 00:22:33,960 --> 00:22:36,359 Speaker 3: when it comes to media strategy and like, actually, you 504 00:22:36,400 --> 00:22:38,000 Speaker 3: know how things work in the real world. 505 00:22:38,320 --> 00:22:43,240 Speaker 1: Have black people in the room, Like, if I'm honest, Brandon, 506 00:22:43,320 --> 00:22:46,199 Speaker 1: and I'm pretty sure you know this as well. Having 507 00:22:46,320 --> 00:22:49,760 Speaker 1: someone and I don't even mean one person, You're gonna 508 00:22:49,760 --> 00:22:53,840 Speaker 1: need multiple with different backgrounds, someone that has a lived 509 00:22:53,880 --> 00:22:56,840 Speaker 1: experience to where when you get to the table, they're like, 510 00:22:57,080 --> 00:22:59,080 Speaker 1: that's not gonna fly, and let me tell you why. 511 00:22:59,119 --> 00:23:01,800 Speaker 1: And then you need to listen to them because that's 512 00:23:01,840 --> 00:23:05,639 Speaker 1: going to save you crisis comms situations, right, Like, it's like, 513 00:23:06,040 --> 00:23:08,119 Speaker 1: because at the end of the day, you want to 514 00:23:08,160 --> 00:23:10,520 Speaker 1: go through that and you're thinking bad press is all 515 00:23:10,600 --> 00:23:13,760 Speaker 1: good press or whatever. To me, that doesn't exist. Bad 516 00:23:13,800 --> 00:23:17,000 Speaker 1: press is bad press because people are going to remember that. 517 00:23:17,280 --> 00:23:19,560 Speaker 1: So for me, it's mostly every time that I have 518 00:23:19,640 --> 00:23:22,760 Speaker 1: been called in certain situations, even when there's like black 519 00:23:22,840 --> 00:23:25,320 Speaker 1: lead companies and things like that, there are some people 520 00:23:25,320 --> 00:23:28,399 Speaker 1: that aren't in those rooms that have said lead experience, 521 00:23:28,480 --> 00:23:30,560 Speaker 1: lived experience to where they can come in and they 522 00:23:30,560 --> 00:23:33,840 Speaker 1: can shift your strategy, but you have to be able 523 00:23:33,840 --> 00:23:37,359 Speaker 1: to listen to them, right. I think that's partly another 524 00:23:37,359 --> 00:23:39,520 Speaker 1: reason why I do a lot of work outside of Atlanta. 525 00:23:39,720 --> 00:23:40,720 Speaker 2: I've done a lot here. 526 00:23:40,840 --> 00:23:43,040 Speaker 1: You know this, and I've been in some rooms where 527 00:23:43,040 --> 00:23:45,000 Speaker 1: I haven't publicly said that I was a part of 528 00:23:45,040 --> 00:23:48,080 Speaker 1: whatever was going on, and that's intentionally just because I 529 00:23:48,119 --> 00:23:52,520 Speaker 1: respect my relationships. But beyond that, when those people start talking, 530 00:23:52,800 --> 00:23:55,760 Speaker 1: there are people out of the city who are now like, oh, 531 00:23:55,760 --> 00:23:57,960 Speaker 1: we need to get you here, like you know, we 532 00:23:58,000 --> 00:23:59,440 Speaker 1: need to get you over here with what we got 533 00:23:59,440 --> 00:24:02,200 Speaker 1: going on, and I'm gonna go. You gotta check, I'm 534 00:24:02,200 --> 00:24:05,960 Speaker 1: gonna go. But for me, it's more so really having 535 00:24:06,000 --> 00:24:08,280 Speaker 1: us in the room, having those of us who have 536 00:24:08,440 --> 00:24:11,080 Speaker 1: lived experiences that vary from the people that are already 537 00:24:11,080 --> 00:24:15,400 Speaker 1: at the table, and then actually listening like why can't 538 00:24:15,440 --> 00:24:17,520 Speaker 1: you hear us, Like why can't you understand that we 539 00:24:17,600 --> 00:24:20,160 Speaker 1: know a little bit more than you? And it's beyond 540 00:24:20,200 --> 00:24:24,880 Speaker 1: the whole Oh, I went to school for colm strategy. 541 00:24:24,960 --> 00:24:27,639 Speaker 1: I went to school for marketing and strategy. Have you Okay, 542 00:24:27,680 --> 00:24:29,960 Speaker 1: that's great, but have you applied this in the real world? 543 00:24:30,160 --> 00:24:32,000 Speaker 3: Yeah, it's no. It's interesting. Like I you know, I 544 00:24:32,000 --> 00:24:34,000 Speaker 3: always kind of say, like, at the end of the day, 545 00:24:35,160 --> 00:24:38,040 Speaker 3: brands want to land in culture, right, but like if 546 00:24:38,040 --> 00:24:40,560 Speaker 3: you look around the room and the people that are 547 00:24:40,600 --> 00:24:42,560 Speaker 3: in the room don't reflect the culture you're trying to 548 00:24:42,600 --> 00:24:44,480 Speaker 3: land in, like, how can you authentically do it right? 549 00:24:44,560 --> 00:24:47,440 Speaker 3: I've been in a lot of rooms from a marketing standpoint. 550 00:24:48,640 --> 00:24:50,600 Speaker 3: Like one of my favorite stories I love to tell 551 00:24:50,680 --> 00:24:55,359 Speaker 3: is there was a there's a Fried Chicken brand, Fried 552 00:24:55,440 --> 00:25:00,159 Speaker 3: Chicken company out here who always has bad cust from 553 00:25:00,160 --> 00:25:02,320 Speaker 3: the service every time you go into one of their restaurants. 554 00:25:04,640 --> 00:25:07,080 Speaker 3: I remember I was in a we were doing a 555 00:25:07,080 --> 00:25:08,679 Speaker 3: campaign with them a long time ago. I was at 556 00:25:08,720 --> 00:25:12,600 Speaker 3: the radio station and it was around football season, and 557 00:25:12,760 --> 00:25:15,160 Speaker 3: I looked around and I was the only person looked 558 00:25:15,160 --> 00:25:19,280 Speaker 3: like me in the room and chicken. Let me tell you, 559 00:25:19,359 --> 00:25:20,639 Speaker 3: let me, let me tell you what they try to do. 560 00:25:21,119 --> 00:25:22,639 Speaker 3: Let me tell you they try to do. They said 561 00:25:23,320 --> 00:25:24,760 Speaker 3: they want to do it. They want to they want 562 00:25:24,800 --> 00:25:28,119 Speaker 3: to bring in a gospel choir, and they wanted the 563 00:25:28,200 --> 00:25:32,000 Speaker 3: choir to be basically holding the chicken. And the tagline 564 00:25:32,040 --> 00:25:35,640 Speaker 3: they came up with was if football is your religion, 565 00:25:35,760 --> 00:25:38,720 Speaker 3: chicken is ours. 566 00:25:39,280 --> 00:25:41,479 Speaker 1: And then they might as well just throwing some seated 567 00:25:41,480 --> 00:25:42,720 Speaker 1: watermelon and just called. 568 00:25:42,560 --> 00:25:43,800 Speaker 2: It a day. What are we doing? 569 00:25:44,080 --> 00:25:46,280 Speaker 3: And then I promise you, one of the guys in 570 00:25:46,320 --> 00:25:48,879 Speaker 3: the room, who was one of the senior people singing executives. 571 00:25:49,480 --> 00:25:52,760 Speaker 3: He looked at me and he said, Brandon, we gotta, 572 00:25:52,800 --> 00:25:55,359 Speaker 3: we gotta what's that thing black people like to drink? 573 00:25:56,000 --> 00:25:58,680 Speaker 3: And I said, I said, I said water like I 574 00:25:58,720 --> 00:26:02,119 Speaker 3: don't know what's something about. He said, crystal. We need 575 00:26:02,119 --> 00:26:02,520 Speaker 3: to put some. 576 00:26:02,480 --> 00:26:05,960 Speaker 2: Crystal crystyle and chicken is wild. 577 00:26:07,400 --> 00:26:09,399 Speaker 3: That's a time out, y'all. I don't think this is 578 00:26:09,440 --> 00:26:12,159 Speaker 3: gonna work at all, gonna work And like, get to 579 00:26:12,200 --> 00:26:13,960 Speaker 3: your point, right, if I hadn't been in there. 580 00:26:14,320 --> 00:26:16,600 Speaker 1: They would have ran it, would that because to him 581 00:26:16,800 --> 00:26:19,440 Speaker 1: that sounded like the move, that sounded like the thing, 582 00:26:19,800 --> 00:26:22,080 Speaker 1: and quite as this kept, he would have reached a 583 00:26:22,119 --> 00:26:23,760 Speaker 1: certain demographic right. 584 00:26:24,280 --> 00:26:25,720 Speaker 2: But the thing about. 585 00:26:25,440 --> 00:26:29,480 Speaker 1: That is is immediately those of us who can recognize 586 00:26:29,560 --> 00:26:33,879 Speaker 1: the gimmick around that, that can recognize you stereotyping around that, 587 00:26:34,359 --> 00:26:36,639 Speaker 1: it's like we're about to call you out. No, you 588 00:26:36,680 --> 00:26:38,760 Speaker 1: can't do that, like you know, and then you're gonna 589 00:26:38,800 --> 00:26:40,680 Speaker 1: have to pull that. And now you've done all this 590 00:26:41,320 --> 00:26:44,560 Speaker 1: advice marketing by like, you've done all of these things, 591 00:26:44,640 --> 00:26:47,000 Speaker 1: and you've wasted all this money because you didn't have 592 00:26:47,040 --> 00:26:48,320 Speaker 1: somebody like you in their own. 593 00:26:48,160 --> 00:26:50,879 Speaker 3: And people don't understand. Another buddy of mine the other 594 00:26:50,960 --> 00:26:55,399 Speaker 3: day because Target reached out to him and they were 595 00:26:55,400 --> 00:26:57,200 Speaker 3: basically trying to get his brand. They had offered to 596 00:26:57,200 --> 00:26:59,719 Speaker 3: pay him I on know, like twenty thirty grand and 597 00:27:00,000 --> 00:27:01,560 Speaker 3: they were looking for like eight They were looking for 598 00:27:02,080 --> 00:27:05,320 Speaker 3: black owned businesses that were started by people that were 599 00:27:05,359 --> 00:27:08,840 Speaker 3: meeting HBCUs wow, and they wanted to kind of go around. 600 00:27:09,280 --> 00:27:10,639 Speaker 3: It was funny when he told me about it. He 601 00:27:10,680 --> 00:27:11,879 Speaker 3: was like, man, let me tell you about this statement. 602 00:27:11,920 --> 00:27:13,879 Speaker 3: It's this company hitting me up and they want to 603 00:27:13,920 --> 00:27:15,440 Speaker 3: do this and this. He's like, you never guess who 604 00:27:15,440 --> 00:27:16,280 Speaker 3: it is. I said, Oh, it's. 605 00:27:16,200 --> 00:27:18,840 Speaker 2: Target based off of what they're. 606 00:27:18,720 --> 00:27:20,040 Speaker 3: Looking to his target I know for it. 607 00:27:20,040 --> 00:27:22,119 Speaker 2: He was like, they know the culture and then they 608 00:27:22,160 --> 00:27:22,720 Speaker 2: get in there. 609 00:27:22,720 --> 00:27:24,160 Speaker 3: But like I told him, I said's a couple things 610 00:27:24,200 --> 00:27:26,959 Speaker 3: you got to realize. Like one, if you go back 611 00:27:27,000 --> 00:27:30,440 Speaker 3: to your HBCU with a big target logo, good luck 612 00:27:30,760 --> 00:27:32,919 Speaker 3: above you. You know what I'm saying. I said, you 613 00:27:32,920 --> 00:27:34,960 Speaker 3: don't have a whole other set Like a lot of people. 614 00:27:35,200 --> 00:27:37,119 Speaker 3: You talked about crisis comms earlier, Like when I was 615 00:27:37,119 --> 00:27:38,600 Speaker 3: at Edleman, I was on the crisis team, Like these 616 00:27:38,640 --> 00:27:41,400 Speaker 3: people don't understand, like we build two and a half 617 00:27:41,400 --> 00:27:44,399 Speaker 3: three times our rate on crisis work is very lucrative, right, 618 00:27:44,440 --> 00:27:45,880 Speaker 3: and that's why I was telling him. I was like, bro, 619 00:27:46,000 --> 00:27:47,520 Speaker 3: like all money ain't good. 620 00:27:47,320 --> 00:27:48,800 Speaker 2: Money at that part. 621 00:27:49,200 --> 00:27:51,560 Speaker 3: Here you can take that check, but like what it's 622 00:27:51,600 --> 00:27:54,320 Speaker 3: going to do for your brand for you locally, Like 623 00:27:54,359 --> 00:27:55,200 Speaker 3: when you go back. 624 00:27:55,920 --> 00:27:58,160 Speaker 2: From the ground up, so people trust you. 625 00:27:58,560 --> 00:28:01,080 Speaker 1: So when you do attach yourself to someone that they're 626 00:28:01,080 --> 00:28:04,880 Speaker 1: not trusting right now, it's like it's wrong with you, 627 00:28:05,240 --> 00:28:08,320 Speaker 1: Like are you really the person that we've been supporting 628 00:28:08,320 --> 00:28:10,680 Speaker 1: all this time? You know, and you get you feel 629 00:28:10,760 --> 00:28:13,119 Speaker 1: jaded when you see people do that. I mean people 630 00:28:13,119 --> 00:28:15,879 Speaker 1: are jumping about that with Ky Sannatt right now. I 631 00:28:15,920 --> 00:28:18,680 Speaker 1: mean me personally. I had to have an extensive conversation 632 00:28:18,760 --> 00:28:21,600 Speaker 1: with my fourteen year old who just because he's all 633 00:28:22,000 --> 00:28:24,480 Speaker 1: you know that iteration, they know all things about streaming, 634 00:28:24,720 --> 00:28:27,040 Speaker 1: And he's like, wait, he got him and his homeboys on, 635 00:28:27,359 --> 00:28:30,000 Speaker 1: And I say, him and his homeboys are actually kind 636 00:28:30,000 --> 00:28:33,919 Speaker 1: of dumb unless they do these things right. Because again, 637 00:28:34,520 --> 00:28:36,880 Speaker 1: even if he didn't know up front, I think if 638 00:28:36,880 --> 00:28:39,680 Speaker 1: he was, if he pays attention to the critique and 639 00:28:39,800 --> 00:28:42,160 Speaker 1: all of the response from it, and he makes some 640 00:28:42,240 --> 00:28:45,480 Speaker 1: adjustments to where it includes the community, and then he 641 00:28:45,560 --> 00:28:47,360 Speaker 1: gets them to the table with the people who have 642 00:28:47,440 --> 00:28:50,320 Speaker 1: been leading the boycott and having those conversations, then by 643 00:28:50,400 --> 00:28:54,320 Speaker 1: all means I will bow down to Coystannatt. But if 644 00:28:54,360 --> 00:28:58,320 Speaker 1: it doesn't lead to something like that where you're getting 645 00:28:58,320 --> 00:29:00,720 Speaker 1: a check, bro, and I no longer have any respect 646 00:29:00,760 --> 00:29:03,000 Speaker 1: for you, because you've done so that everybody out because 647 00:29:03,000 --> 00:29:06,200 Speaker 1: you're trying to make your bottom dollar. Yeah, and technically 648 00:29:06,400 --> 00:29:07,760 Speaker 1: he doesn't have to do that. 649 00:29:07,960 --> 00:29:10,960 Speaker 3: Yeah, Like lord, I told my friend. I was like, man, 650 00:29:11,000 --> 00:29:12,240 Speaker 3: I said, honestly, if I was of you, what I 651 00:29:12,280 --> 00:29:14,680 Speaker 3: would do is I would go back to them and 652 00:29:14,720 --> 00:29:17,960 Speaker 3: I would say, look, I would do this, but y'all 653 00:29:18,040 --> 00:29:20,560 Speaker 3: need to not only y'all need to donate a million 654 00:29:20,600 --> 00:29:23,480 Speaker 3: dollars boom to our school boom or better of fact, 655 00:29:23,480 --> 00:29:25,080 Speaker 3: I said, even better, I said, because there's a thing 656 00:29:25,080 --> 00:29:27,120 Speaker 3: like at the end of the day, two, no matter 657 00:29:27,120 --> 00:29:29,080 Speaker 3: how much money, even if they donate, it's not gonna 658 00:29:29,080 --> 00:29:31,160 Speaker 3: be enough. Like somebody's gonna say something. Correct, So if 659 00:29:31,160 --> 00:29:33,680 Speaker 3: you get a million, somebody that's a that's a twenty 660 00:29:33,680 --> 00:29:35,680 Speaker 3: billion dollar company, they should have gave y'all like it's 661 00:29:35,720 --> 00:29:37,840 Speaker 3: always going to be. They could have done more, I said, 662 00:29:37,880 --> 00:29:39,479 Speaker 3: But I think what you have the ability to do now, 663 00:29:39,480 --> 00:29:40,719 Speaker 3: which you have the ability to go back to them 664 00:29:40,760 --> 00:29:43,440 Speaker 3: and say, look like we'll do this campaign with you 665 00:29:43,520 --> 00:29:46,520 Speaker 3: on these terms. Yes, and the terms is I need 666 00:29:46,560 --> 00:29:48,320 Speaker 3: you you know, or I said them, I said, look, 667 00:29:48,520 --> 00:29:50,760 Speaker 3: or give them to donate ten million dollars and go 668 00:29:50,800 --> 00:29:53,440 Speaker 3: to ten different HBCUs. There you go around and like 669 00:29:53,480 --> 00:29:54,160 Speaker 3: do this whole thing. 670 00:29:54,240 --> 00:29:57,720 Speaker 1: And then including you know, like understanding that they have 671 00:29:57,840 --> 00:30:01,040 Speaker 1: to come out and say they understand why people were 672 00:30:01,040 --> 00:30:03,800 Speaker 1: boycotting them, and them not realizing that they should have 673 00:30:04,240 --> 00:30:06,560 Speaker 1: sat in their own boardrooms and brought people to the 674 00:30:06,560 --> 00:30:09,360 Speaker 1: table before they made a grand announcement that they were 675 00:30:09,400 --> 00:30:11,880 Speaker 1: divesting in DEI like all of those things. Those things 676 00:30:11,920 --> 00:30:15,560 Speaker 1: are super important right now, and I just think people 677 00:30:15,680 --> 00:30:18,440 Speaker 1: have to understand when companies are divesting, find the ones 678 00:30:18,480 --> 00:30:22,080 Speaker 1: who are still investing, like, let's pull our support over there, 679 00:30:22,240 --> 00:30:24,280 Speaker 1: and then anyway we're supposed to be supporting each other 680 00:30:24,280 --> 00:30:27,480 Speaker 1: in the first fucking place. So it's like, there's ways 681 00:30:27,480 --> 00:30:29,840 Speaker 1: that you can find ways to not deal with Target, 682 00:30:30,200 --> 00:30:32,280 Speaker 1: because the consistent thing that I still see to this 683 00:30:32,360 --> 00:30:34,360 Speaker 1: day is people are still going to Target for certain 684 00:30:34,400 --> 00:30:36,080 Speaker 1: things because they don't know where else to go get it, 685 00:30:36,240 --> 00:30:37,800 Speaker 1: And I'm like, what the hell. 686 00:30:37,680 --> 00:30:39,960 Speaker 2: Are you buying there that you can't buy somewhere else. 687 00:30:39,960 --> 00:30:42,400 Speaker 1: Trust me, you can find a website for the product 688 00:30:42,600 --> 00:30:45,080 Speaker 1: or the brand they're there because n was out of ten. 689 00:30:45,400 --> 00:30:48,640 Speaker 1: If you were in Target, you had to have a website. 690 00:30:48,840 --> 00:30:51,720 Speaker 1: So it's like, don't use it as an excuse. So 691 00:30:51,760 --> 00:30:54,160 Speaker 1: I'm not excusing any of that unless you are doing 692 00:30:54,160 --> 00:30:57,600 Speaker 1: what you say, making sure that they're investing in us 693 00:30:57,600 --> 00:31:01,880 Speaker 1: in some capacity. And it's a grand gesture as not 694 00:31:02,040 --> 00:31:04,760 Speaker 1: to like just jump into the culture, but more so 695 00:31:04,800 --> 00:31:07,600 Speaker 1: saying we know we were wrong, We're trying to make 696 00:31:07,640 --> 00:31:10,719 Speaker 1: it right. Here's what we are trying to do, and 697 00:31:10,760 --> 00:31:12,800 Speaker 1: then people can make their own judgments on whether or 698 00:31:12,800 --> 00:31:14,040 Speaker 1: not they want to continue to shop with. 699 00:31:14,000 --> 00:31:14,600 Speaker 2: You or deal with you. 700 00:31:14,920 --> 00:31:17,040 Speaker 3: Yeah, like it's interesting man. Like me, it was just 701 00:31:17,040 --> 00:31:18,760 Speaker 3: like talking about talking to different folks about it. Like 702 00:31:18,800 --> 00:31:20,880 Speaker 3: that's one things I've kind of said too, is I 703 00:31:20,960 --> 00:31:23,080 Speaker 3: wonder if and you know, we're not going to have 704 00:31:23,080 --> 00:31:24,880 Speaker 3: a whole conversation will tell you good, But like I 705 00:31:25,720 --> 00:31:27,760 Speaker 3: kind of wonder sometimes if it would even make more 706 00:31:27,800 --> 00:31:30,760 Speaker 3: sense to instead of just flat out boycotting them, to say, 707 00:31:30,800 --> 00:31:32,920 Speaker 3: you know what, let's organize everybody. I want you to 708 00:31:32,960 --> 00:31:35,360 Speaker 3: go buy every single black product there is in Target 709 00:31:35,400 --> 00:31:36,520 Speaker 3: and those shelves out. 710 00:31:36,640 --> 00:31:39,960 Speaker 1: So and you know, I've heard that, especially through our 711 00:31:40,000 --> 00:31:42,520 Speaker 1: black press coverage with all of the black newspapers across 712 00:31:42,520 --> 00:31:45,680 Speaker 1: the country, and doctor Benchaves had been a huge leader 713 00:31:45,720 --> 00:31:48,480 Speaker 1: and working with like you know, repping doctor Jamal Bryant 714 00:31:48,520 --> 00:31:50,480 Speaker 1: and all of them, and as well as the original 715 00:31:50,480 --> 00:31:55,680 Speaker 1: people who created the boycott in Minnesota. Minneapolis actually and 716 00:31:56,320 --> 00:31:59,440 Speaker 1: to me in that coverage of seeing that, my response 717 00:31:59,480 --> 00:32:02,760 Speaker 1: to that was, I'm sorry, I'm still not physically going 718 00:32:02,800 --> 00:32:07,000 Speaker 1: into that building. Yeah, you know, I'm because even my purchase, 719 00:32:07,240 --> 00:32:09,480 Speaker 1: like if you think about the tax or you're thinking 720 00:32:09,520 --> 00:32:11,680 Speaker 1: about the other things that they incorporate into the price, 721 00:32:11,920 --> 00:32:15,880 Speaker 1: that still benefits the whole corporation versus not just paying 722 00:32:15,920 --> 00:32:18,080 Speaker 1: for the product per se. So that's why for me, 723 00:32:18,160 --> 00:32:21,120 Speaker 1: it's always been that's almost been a telltale conversation for 724 00:32:21,200 --> 00:32:23,280 Speaker 1: me with some people. I'm like, if I hear you 725 00:32:23,320 --> 00:32:26,760 Speaker 1: say that you still shopping at Target, yeah, stay over there, 726 00:32:27,040 --> 00:32:30,920 Speaker 1: stay over there, because if you don't have the the like, 727 00:32:30,960 --> 00:32:33,840 Speaker 1: the critical thinking skills to say they're doing this thing. 728 00:32:34,280 --> 00:32:36,120 Speaker 1: A lot of people disagree with that, and I should 729 00:32:36,160 --> 00:32:39,840 Speaker 1: be in that pool. But and I need to realize 730 00:32:39,840 --> 00:32:42,320 Speaker 1: that I can go and go support another business that 731 00:32:42,440 --> 00:32:45,080 Speaker 1: has the same products, or I can support that business 732 00:32:45,120 --> 00:32:46,760 Speaker 1: directly by going to their website. 733 00:32:46,880 --> 00:32:47,880 Speaker 2: Then me and you can't. 734 00:32:47,640 --> 00:32:50,360 Speaker 3: Talk and like it'sially black holes. They made it. A 735 00:32:50,400 --> 00:32:52,320 Speaker 3: part of it was tar you know what I'm saying. 736 00:32:52,680 --> 00:32:57,320 Speaker 1: We created a culture around Target, like the tiktoks around 737 00:32:57,360 --> 00:32:58,200 Speaker 1: Target shopping and. 738 00:32:58,160 --> 00:33:00,720 Speaker 3: Ya, but that was us. Yeah, that was us. 739 00:33:01,120 --> 00:33:03,400 Speaker 1: So the fact that you say that you're removing this thing, 740 00:33:03,720 --> 00:33:05,720 Speaker 1: and yes, I even had like a couple of like 741 00:33:05,840 --> 00:33:09,760 Speaker 1: marketing people in legal folks in the legal field, you know, 742 00:33:09,840 --> 00:33:12,000 Speaker 1: kind of break down with it actually meant for them 743 00:33:12,040 --> 00:33:14,440 Speaker 1: to say that out loud. I was like, but it 744 00:33:14,560 --> 00:33:17,200 Speaker 1: was still wrong. You know, you have to break that down. 745 00:33:17,240 --> 00:33:19,520 Speaker 1: It doesn't mean that we're getting rid of the products 746 00:33:19,520 --> 00:33:22,080 Speaker 1: in here. That doesn't mean that we're stopping contracts that 747 00:33:22,120 --> 00:33:23,480 Speaker 1: we have with black owned businesses. 748 00:33:23,560 --> 00:33:25,240 Speaker 2: This is what it actually means. 749 00:33:25,600 --> 00:33:28,200 Speaker 1: You say that they didn't do that, so therefore now 750 00:33:28,240 --> 00:33:29,800 Speaker 1: they're still in crisis. 751 00:33:29,400 --> 00:33:32,280 Speaker 3: Mode, right, And yeah, theydn't throw all theF I just 752 00:33:32,320 --> 00:33:34,640 Speaker 3: you know, I think that we're again we're getting ready 753 00:33:34,640 --> 00:33:36,800 Speaker 3: to come up on back to school time soon. I 754 00:33:36,800 --> 00:33:38,920 Speaker 3: think we can hold on through back to school. We 755 00:33:39,000 --> 00:33:40,120 Speaker 3: don't have some real leverage. 756 00:33:40,120 --> 00:33:41,120 Speaker 2: That'd be the way. 757 00:33:41,280 --> 00:33:44,440 Speaker 1: I'm like, Okay, are we really boycott Dollar Tree and 758 00:33:44,520 --> 00:33:46,440 Speaker 1: Family Dollar and Dollar General? 759 00:33:46,760 --> 00:33:49,960 Speaker 2: Because where where I'm gonna get the paper from? Where 760 00:33:49,960 --> 00:33:51,520 Speaker 2: I'm gonna get the pencils? 761 00:33:51,560 --> 00:33:54,480 Speaker 1: Like, it's no like And you know, the funny thing 762 00:33:54,560 --> 00:33:57,440 Speaker 1: is is I've seen at local gas stations, especially because 763 00:33:57,440 --> 00:33:59,560 Speaker 1: I've been traveling a lot, I've been seen at local 764 00:33:59,560 --> 00:34:01,640 Speaker 1: gas station is where there are certain products in there 765 00:34:01,720 --> 00:34:04,400 Speaker 1: that I've never seen before. So maybe these gas stations 766 00:34:04,400 --> 00:34:06,560 Speaker 1: are waking up to being like, okay, if they're not 767 00:34:06,640 --> 00:34:09,359 Speaker 1: going here, which we know is a huge store in 768 00:34:09,400 --> 00:34:12,279 Speaker 1: our city or area, then maybe we can contact some 769 00:34:12,320 --> 00:34:14,160 Speaker 1: of these companies and have this stuff in here. I've 770 00:34:14,160 --> 00:34:18,040 Speaker 1: seen I seen a loosely paper and in a gas station, 771 00:34:18,160 --> 00:34:20,319 Speaker 1: I've never seen that. I'm just gonna be honest with you, 772 00:34:20,360 --> 00:34:22,880 Speaker 1: I've never seen that. I grabbed like five pass you 773 00:34:22,920 --> 00:34:25,719 Speaker 1: know you did, right, and a bucket of chicken. All right, 774 00:34:25,800 --> 00:34:28,560 Speaker 1: so we good so, But in general, for me, it's 775 00:34:28,600 --> 00:34:30,959 Speaker 1: like this is this is a major opportunity for people 776 00:34:31,000 --> 00:34:33,480 Speaker 1: to really create lists where people can go to get 777 00:34:33,480 --> 00:34:35,239 Speaker 1: said supplies and things like that and support them. 778 00:34:35,280 --> 00:34:37,799 Speaker 3: Okay, this is why. And you know what, I've been 779 00:34:37,840 --> 00:34:40,080 Speaker 3: saying this for years. I'm gonna start me a trash 780 00:34:40,120 --> 00:34:43,040 Speaker 3: bad company and people just laugh at me when I 781 00:34:43,080 --> 00:34:44,160 Speaker 3: say that, but I'm like, love. 782 00:34:44,000 --> 00:34:45,799 Speaker 2: I always laugh and it's like the third type of 783 00:34:45,800 --> 00:34:46,480 Speaker 2: person said. 784 00:34:46,280 --> 00:34:48,680 Speaker 3: I'm like, but let me tell you. Let me tell you, 785 00:34:48,719 --> 00:34:51,400 Speaker 3: like y'all don't care about glad and heifty don't and 786 00:34:51,480 --> 00:34:53,560 Speaker 3: a black I have me a black I'm you know 787 00:34:53,640 --> 00:34:55,640 Speaker 3: what I've been looking I'm going to start this black 788 00:34:55,680 --> 00:34:56,520 Speaker 3: old trash. 789 00:34:56,239 --> 00:34:59,040 Speaker 1: Back you do it, and I'm gonna find out I've 790 00:34:59,080 --> 00:35:03,080 Speaker 1: been looking for the the who who does wholesale for 791 00:35:03,239 --> 00:35:05,759 Speaker 1: like recycled bands and trash beds, and we'll go into 792 00:35:05,760 --> 00:35:06,440 Speaker 1: business together. 793 00:35:08,440 --> 00:35:31,000 Speaker 4: Like I'm telling you, man, I'm telling you know. 794 00:35:21,680 --> 00:35:24,040 Speaker 3: So again obviously with this this, you know you've got 795 00:35:24,080 --> 00:35:27,480 Speaker 3: a big strong stance on advocacy. You've had some experiences 796 00:35:27,480 --> 00:35:30,080 Speaker 3: that revolt you know, like how is that like impacted 797 00:35:30,120 --> 00:35:32,480 Speaker 3: you know, your your ability to just kind of navigate 798 00:35:32,680 --> 00:35:35,400 Speaker 3: the media world and opportunities. Is that had any backlashes 799 00:35:35,440 --> 00:35:36,840 Speaker 3: kind of worked out for you? Like always stand in 800 00:35:36,880 --> 00:35:37,719 Speaker 3: your business. 801 00:35:37,360 --> 00:35:42,080 Speaker 1: Citing bro like the death threats I got off of 802 00:35:42,200 --> 00:35:43,919 Speaker 1: people not really knowing how much I. 803 00:35:43,840 --> 00:35:45,600 Speaker 2: Actually got paid to do that podcast. 804 00:35:46,080 --> 00:35:48,839 Speaker 1: I was like, if you knew how much I got paid, 805 00:35:48,880 --> 00:35:50,239 Speaker 1: you would get somewhere and sit down. 806 00:35:50,320 --> 00:35:51,520 Speaker 2: That was a drop in the bucket. 807 00:35:51,520 --> 00:35:54,719 Speaker 1: That was a major opportunity that was brought to me 808 00:35:55,400 --> 00:35:57,319 Speaker 1: by a good friend of mine who used to he 809 00:35:57,480 --> 00:36:00,480 Speaker 1: was He's from Mississippi. Shout out to doctor because she 810 00:36:00,520 --> 00:36:02,719 Speaker 1: made this connection. She had a whole dinner was a 811 00:36:02,719 --> 00:36:05,080 Speaker 1: bunch of us that are transplants here in the state 812 00:36:05,120 --> 00:36:08,440 Speaker 1: of I mean in Georgia in Atlanta, and Darius was 813 00:36:08,480 --> 00:36:11,439 Speaker 1: at that table, and Darius, after hearing my story because 814 00:36:11,440 --> 00:36:12,960 Speaker 1: we all got to share what we do and all 815 00:36:12,960 --> 00:36:16,279 Speaker 1: the things. Mike was there and some other people and 816 00:36:16,320 --> 00:36:18,719 Speaker 1: it was like, yo, he was like, I might need 817 00:36:18,719 --> 00:36:20,359 Speaker 1: to get you on this show. And I saw it 818 00:36:20,400 --> 00:36:23,080 Speaker 1: as a major opportunity. Hits why I was willing to 819 00:36:23,160 --> 00:36:25,320 Speaker 1: take you know, whatever how much I was getting paid 820 00:36:25,400 --> 00:36:27,480 Speaker 1: and the opportunity itself. But I think a lot of 821 00:36:27,480 --> 00:36:29,600 Speaker 1: people also have to remember when you're in those type 822 00:36:29,600 --> 00:36:33,160 Speaker 1: of spaces, you're not an actual employee who said company. 823 00:36:33,520 --> 00:36:36,040 Speaker 1: You're a contractor so nonsense. That team, you might not 824 00:36:36,160 --> 00:36:37,640 Speaker 1: have to deal with one of the main people. 825 00:36:37,680 --> 00:36:39,000 Speaker 2: But my my. 826 00:36:40,560 --> 00:36:45,440 Speaker 1: Pushback on that was me knowing certain things that I knew, 827 00:36:46,600 --> 00:36:50,080 Speaker 1: and then me being a survivor. If it were me 828 00:36:51,280 --> 00:36:54,400 Speaker 1: and I had someone I actually supported or listened to 829 00:36:54,520 --> 00:36:57,640 Speaker 1: on the podcast network and that person still showed up 830 00:36:57,680 --> 00:36:59,279 Speaker 1: to go to work, or still showed up to do 831 00:36:59,360 --> 00:37:01,560 Speaker 1: another season, or still did whatever they wanted to do, 832 00:37:01,719 --> 00:37:02,759 Speaker 1: how would that make me feel? 833 00:37:02,800 --> 00:37:05,000 Speaker 2: Again, this comes back to me and how I feel. 834 00:37:05,239 --> 00:37:08,040 Speaker 1: And literally my intuition was just like, Okay, let them 835 00:37:08,040 --> 00:37:10,319 Speaker 1: people know that you're thinking about, you know, leaving, or 836 00:37:10,360 --> 00:37:12,920 Speaker 1: that you want to hear something from leadership and give 837 00:37:12,960 --> 00:37:15,839 Speaker 1: them a little time before you make a decision. And 838 00:37:15,960 --> 00:37:18,040 Speaker 1: when I didn't hear anything, I was just like, Okay, 839 00:37:18,120 --> 00:37:21,200 Speaker 1: I'm gone, and I get it. You know, that's not 840 00:37:21,239 --> 00:37:23,480 Speaker 1: a major loss to them in a sense, but to me, 841 00:37:24,400 --> 00:37:26,960 Speaker 1: I literally had to make a decision that I would 842 00:37:27,000 --> 00:37:30,360 Speaker 1: be proud of. I wanted to actually have a series 843 00:37:30,680 --> 00:37:34,840 Speaker 1: of episodes on the next season of that podcast that 844 00:37:34,960 --> 00:37:40,759 Speaker 1: talked about sexual abuse, manipulation, coersion, things like that of 845 00:37:40,760 --> 00:37:44,719 Speaker 1: that nature, like literally around that survivor conversation because we 846 00:37:44,880 --> 00:37:48,480 Speaker 1: had women previously on that podcast who were survivors and 847 00:37:48,560 --> 00:37:50,120 Speaker 1: had turned that into something else. 848 00:37:50,160 --> 00:37:50,919 Speaker 2: You get what I'm saying. 849 00:37:50,960 --> 00:37:53,480 Speaker 1: So it's like, oh, let's go a little deeper in that, 850 00:37:53,680 --> 00:37:55,799 Speaker 1: because I feel like everybody has a story and they 851 00:37:55,840 --> 00:37:57,799 Speaker 1: have something that they can share, but how do you 852 00:37:57,840 --> 00:38:00,200 Speaker 1: get past that? And that was something that I felt 853 00:38:00,200 --> 00:38:03,800 Speaker 1: would have been beneficial to the audience, But when that happened, 854 00:38:03,840 --> 00:38:06,960 Speaker 1: it was like, how can you carry that out? Knowing 855 00:38:07,000 --> 00:38:10,360 Speaker 1: that this is happening and leadership is not saying anything 856 00:38:10,520 --> 00:38:12,759 Speaker 1: directly at the moment, because again, I think they were 857 00:38:12,760 --> 00:38:15,799 Speaker 1: somewhat blindsided themselves, especially for some of the people that 858 00:38:15,920 --> 00:38:18,680 Speaker 1: I can remember that were in position or what have you. 859 00:38:19,000 --> 00:38:22,640 Speaker 2: And then go from there. But I literally had. 860 00:38:22,440 --> 00:38:24,640 Speaker 1: Some dark days dealing with that because it was like 861 00:38:24,680 --> 00:38:27,920 Speaker 1: me making that decision then like my full time job 862 00:38:27,960 --> 00:38:30,320 Speaker 1: at the time, realized that I was working on a podcast, 863 00:38:30,840 --> 00:38:33,680 Speaker 1: God forbid, somebody need some extra money on the side 864 00:38:33,680 --> 00:38:34,360 Speaker 1: and they want. 865 00:38:34,160 --> 00:38:35,160 Speaker 3: To work in the evening. 866 00:38:37,760 --> 00:38:38,799 Speaker 2: Then it was a. 867 00:38:38,719 --> 00:38:42,480 Speaker 1: Matter of like at the time, I was somewhat dating 868 00:38:42,520 --> 00:38:46,719 Speaker 1: this guy and when he saw my tweet, he was like, 869 00:38:46,920 --> 00:38:54,799 Speaker 1: you don't even know if he's guilty, And I'm like, bro, 870 00:38:55,920 --> 00:39:00,160 Speaker 1: you actually know my story, so for you to be like, like, 871 00:39:01,080 --> 00:39:02,640 Speaker 1: give me tens, give me a tens. 872 00:39:02,800 --> 00:39:04,920 Speaker 2: No, I can't. 873 00:39:05,280 --> 00:39:07,880 Speaker 1: And then when video came out, that's when I got 874 00:39:07,920 --> 00:39:10,240 Speaker 1: a text message from him because I shut it off again. 875 00:39:10,440 --> 00:39:12,880 Speaker 2: You know me, if I don't deal with you, I 876 00:39:13,000 --> 00:39:13,799 Speaker 2: just don't deal with you. 877 00:39:14,320 --> 00:39:17,040 Speaker 1: But when the video came out, he was one of 878 00:39:17,080 --> 00:39:19,359 Speaker 1: the first people to apologize to me. He was like, 879 00:39:19,640 --> 00:39:22,920 Speaker 1: no matter what transpire or what is in those court documents, 880 00:39:23,000 --> 00:39:25,560 Speaker 1: you read that first before you made. 881 00:39:25,400 --> 00:39:27,040 Speaker 2: Your decision, and you gave them time. 882 00:39:27,360 --> 00:39:29,560 Speaker 1: So I respect you for even doing that because most 883 00:39:29,600 --> 00:39:31,840 Speaker 1: people would have just made an impulse decision. And it 884 00:39:31,880 --> 00:39:34,520 Speaker 1: wasn't an impulse decision. It was very calculated. I talked 885 00:39:34,560 --> 00:39:36,400 Speaker 1: to my therapist three or four times before I made 886 00:39:36,440 --> 00:39:38,279 Speaker 1: a decision. I talked to my entire family. My mom 887 00:39:38,360 --> 00:39:40,879 Speaker 1: is a pastor. I talked to her because I felt like, 888 00:39:41,280 --> 00:39:44,040 Speaker 1: you know, if I did go viral yet again, which 889 00:39:44,080 --> 00:39:45,879 Speaker 1: is what I did, and I was like, I didn't 890 00:39:45,920 --> 00:39:48,439 Speaker 1: think nobody was paying attention to me at that time. 891 00:39:48,520 --> 00:39:48,839 Speaker 3: You know. 892 00:39:50,640 --> 00:39:53,839 Speaker 2: That it would raise eyes. And I know people know her. 893 00:39:54,000 --> 00:39:56,920 Speaker 1: I know people know my family, especially in Mississippi and 894 00:39:56,960 --> 00:39:59,440 Speaker 1: all the things, and so It was one of those 895 00:39:59,440 --> 00:40:02,239 Speaker 1: things where I generally, for those any viral moments that 896 00:40:02,280 --> 00:40:05,480 Speaker 1: I've ever had in general, outside of Black Revolt, my fai, 897 00:40:05,600 --> 00:40:08,200 Speaker 1: I've always had to let my family like, hey, I 898 00:40:08,280 --> 00:40:11,560 Speaker 1: might go viral for this, or hey, I'm about to 899 00:40:11,560 --> 00:40:14,399 Speaker 1: post something sometime. We got a whole group chat. Y'all 900 00:40:14,440 --> 00:40:16,799 Speaker 1: be thinking I'll be thirstrapping. My family probably don't seen 901 00:40:16,800 --> 00:40:18,560 Speaker 1: it before I posted it, you know what I'm saying, 902 00:40:18,640 --> 00:40:23,200 Speaker 1: because I'm just making sure everybody's good. But it taught 903 00:40:23,200 --> 00:40:26,239 Speaker 1: me that I have learned, even at such a young 904 00:40:26,280 --> 00:40:28,520 Speaker 1: age when I had to testify against my father who 905 00:40:28,600 --> 00:40:32,000 Speaker 1: sexually abused me and saw him go to jail. He 906 00:40:32,080 --> 00:40:35,200 Speaker 1: pleaded guilty, all he changed his plea after my testimony, 907 00:40:35,680 --> 00:40:38,399 Speaker 1: and me knowing the power of my voice no matter 908 00:40:38,480 --> 00:40:41,359 Speaker 1: what in my life, I have grown into that. So 909 00:40:41,840 --> 00:40:43,920 Speaker 1: for me to be this at this big age, you know, 910 00:40:44,400 --> 00:40:46,000 Speaker 1: to really say we don't need. 911 00:40:45,880 --> 00:40:47,440 Speaker 2: That, you know, let me move on. 912 00:40:47,719 --> 00:40:49,880 Speaker 1: And I moved on, and yeah, people question it, and 913 00:40:49,920 --> 00:40:52,000 Speaker 1: I wanted to raise my voice to kind of say, 914 00:40:52,040 --> 00:40:54,400 Speaker 1: this is why I did it, this is where I'm 915 00:40:54,440 --> 00:40:56,640 Speaker 1: coming from. And you know, Daris supposed to producer of 916 00:40:56,680 --> 00:40:58,600 Speaker 1: that show. He has been one of the most supportive 917 00:40:58,600 --> 00:41:01,400 Speaker 1: men during that entire time, and I respect him so 918 00:41:01,520 --> 00:41:04,480 Speaker 1: heartily for that because he didn't have to do that. 919 00:41:04,560 --> 00:41:06,880 Speaker 1: He has his own podcast while while black, you know, 920 00:41:07,040 --> 00:41:10,480 Speaker 1: all the things, and it's he was just. 921 00:41:10,600 --> 00:41:12,080 Speaker 2: Very supportive and I needed that. 922 00:41:12,120 --> 00:41:13,920 Speaker 1: And I think even just having that one person, like 923 00:41:13,960 --> 00:41:16,120 Speaker 1: you said, always having like that one person that advocates 924 00:41:16,120 --> 00:41:18,880 Speaker 1: for you. You've been that person, you know, solo at 925 00:41:18,960 --> 00:41:21,000 Speaker 1: ninety four point five. It has been that person streets 926 00:41:21,040 --> 00:41:23,239 Speaker 1: ninety four point five, And I just think I've just 927 00:41:23,239 --> 00:41:25,439 Speaker 1: always been blessed to be around certain people that really 928 00:41:25,440 --> 00:41:28,080 Speaker 1: want to see me win. And they might not understand 929 00:41:28,160 --> 00:41:30,600 Speaker 1: the decisions that I make or the shit I post, 930 00:41:30,920 --> 00:41:32,520 Speaker 1: but at the end of the day, if they know 931 00:41:32,560 --> 00:41:34,319 Speaker 1: that they need to cause somebody like me to come 932 00:41:34,360 --> 00:41:36,480 Speaker 1: in to kind of talk to their clients or talk 933 00:41:36,520 --> 00:41:39,440 Speaker 1: to interns, or talk to their employees or you know, 934 00:41:39,480 --> 00:41:41,400 Speaker 1: be a part of campaigns, they know to call me. 935 00:41:41,680 --> 00:41:44,800 Speaker 3: Yeah. Now, obviously, again, through your career, you've had a 936 00:41:44,840 --> 00:41:45,520 Speaker 3: lot of changes. 937 00:41:45,600 --> 00:41:45,799 Speaker 4: You know. 938 00:41:45,840 --> 00:41:48,640 Speaker 3: One thing you've talked about is like change and pivoting 939 00:41:48,719 --> 00:41:49,680 Speaker 3: is like very empowering. 940 00:41:49,920 --> 00:41:51,440 Speaker 2: Yeah, I love a good pivot. 941 00:41:52,160 --> 00:41:53,640 Speaker 3: You know, Like, what do you say that like the 942 00:41:54,000 --> 00:41:56,480 Speaker 3: creative entrepreneur, the things that a pivot is a failure, 943 00:41:56,560 --> 00:41:58,800 Speaker 3: like instead of seeing it as an opportunity for success 944 00:41:58,880 --> 00:42:00,000 Speaker 3: or just like recreate themselve. 945 00:42:00,480 --> 00:42:03,560 Speaker 1: So to me, when people don't want to pivot, they 946 00:42:03,600 --> 00:42:06,560 Speaker 1: find themselves in very low places. So then you start 947 00:42:06,560 --> 00:42:09,920 Speaker 1: making certain decisions that would not align with anything that 948 00:42:09,960 --> 00:42:13,360 Speaker 1: you're trying to do in the future. Right also mentally, 949 00:42:13,480 --> 00:42:16,879 Speaker 1: because I'm a big advocate of mental health, you will 950 00:42:16,880 --> 00:42:19,399 Speaker 1: find yourself in some of the lowest places that if 951 00:42:19,440 --> 00:42:22,520 Speaker 1: you had just made an adjustment, or if you had 952 00:42:22,520 --> 00:42:25,200 Speaker 1: to just made a pivot, or if you had to 953 00:42:25,280 --> 00:42:27,520 Speaker 1: just rebrand it, or if you had to just gave 954 00:42:27,560 --> 00:42:30,440 Speaker 1: it up, like just that's not gonna work, it's time 955 00:42:30,480 --> 00:42:35,360 Speaker 1: to move on. To me, it's just you have to 956 00:42:35,440 --> 00:42:38,680 Speaker 1: really be able to let go. And I think the 957 00:42:38,719 --> 00:42:42,239 Speaker 1: beauty in what I've consistently done in anybody that has 958 00:42:42,280 --> 00:42:45,839 Speaker 1: followed me, from when I was a blogger to model too, journalists, 959 00:42:46,239 --> 00:42:49,839 Speaker 1: to all the things y'all know, when I'm not satisfied 960 00:42:49,920 --> 00:42:52,319 Speaker 1: or if i don't feel like i'm doing or i'm 961 00:42:52,360 --> 00:42:55,000 Speaker 1: living up to my best potential in something that I'm doing, 962 00:42:55,040 --> 00:42:58,480 Speaker 1: whatever role position, this can be in any aspect of life. 963 00:42:58,960 --> 00:43:03,879 Speaker 2: I will leave as my age husband, like. 964 00:43:04,440 --> 00:43:07,399 Speaker 1: I will leave, And that's not to disrespect him, it's 965 00:43:07,400 --> 00:43:10,080 Speaker 1: just more so like he didn't believe it until I 966 00:43:10,080 --> 00:43:10,360 Speaker 1: did it. 967 00:43:10,400 --> 00:43:11,279 Speaker 2: You get what I'm saying. 968 00:43:11,400 --> 00:43:15,280 Speaker 1: And I think that that's such an empowering thing because 969 00:43:15,760 --> 00:43:18,120 Speaker 1: when you decide to leave, yes you do have to 970 00:43:18,160 --> 00:43:20,680 Speaker 1: start over, or yes you might have some pieces that 971 00:43:20,719 --> 00:43:22,759 Speaker 1: you can take with you to build a point. But 972 00:43:22,880 --> 00:43:26,279 Speaker 1: to me, I love a good lego moment like now 973 00:43:26,360 --> 00:43:27,280 Speaker 1: got bare pieces? 974 00:43:27,360 --> 00:43:28,920 Speaker 2: Now what can I build from that? Right? 975 00:43:29,920 --> 00:43:31,719 Speaker 1: And I think a lot of people don't really think 976 00:43:31,719 --> 00:43:34,920 Speaker 1: that I'm going through those things just because I'm showing 977 00:43:34,920 --> 00:43:37,279 Speaker 1: a very human and fun side of my life, just 978 00:43:37,280 --> 00:43:39,120 Speaker 1: because I'm in a really good place in my life 979 00:43:39,200 --> 00:43:40,520 Speaker 1: right now and I'm over forty. 980 00:43:40,960 --> 00:43:41,799 Speaker 3: You can agree to this. 981 00:43:42,239 --> 00:43:43,880 Speaker 2: We are very happy to be here. 982 00:43:45,280 --> 00:43:45,520 Speaker 3: Happy. 983 00:43:45,680 --> 00:43:47,439 Speaker 2: We are very happy to be here. 984 00:43:47,520 --> 00:43:50,200 Speaker 1: So when I say if there's a pivot moment, I 985 00:43:50,200 --> 00:43:52,480 Speaker 1: don't even think twice about it. I might question it, 986 00:43:52,560 --> 00:43:54,479 Speaker 1: I might give it a minute, like a day or two, 987 00:43:54,760 --> 00:43:56,720 Speaker 1: but if I need to make a change, it's done. 988 00:43:56,960 --> 00:43:58,200 Speaker 2: Like I'm not move on. 989 00:43:58,520 --> 00:44:01,480 Speaker 1: And I think as creatives, you stunt your growth when 990 00:44:01,480 --> 00:44:03,920 Speaker 1: you don't do that, like you don't You don't even 991 00:44:04,000 --> 00:44:07,640 Speaker 1: understand that there's another opportunity waiting on you, right, Yeah, 992 00:44:07,680 --> 00:44:10,920 Speaker 1: And I know it's difficult, but baby, find find a therapist. 993 00:44:11,239 --> 00:44:13,400 Speaker 2: That's that's one of my first things. Find somebody. 994 00:44:13,520 --> 00:44:15,680 Speaker 1: Find a therapist and find somebody that can be like 995 00:44:15,719 --> 00:44:19,000 Speaker 1: your accountability partner. Those two people, you're gonna get through 996 00:44:19,000 --> 00:44:20,319 Speaker 1: that one. 997 00:44:20,600 --> 00:44:22,160 Speaker 3: One of my one of my favorite calls I tell 998 00:44:22,160 --> 00:44:24,319 Speaker 3: people all the time is you don't have to keep 999 00:44:24,360 --> 00:44:26,319 Speaker 3: making a mistake because you took a long time to 1000 00:44:26,360 --> 00:44:26,680 Speaker 3: make it. 1001 00:44:26,760 --> 00:44:30,120 Speaker 2: Ooh, I don't think i've ever heard you say that. 1002 00:44:29,920 --> 00:44:32,080 Speaker 3: Some bars bar that is a bar. 1003 00:44:32,200 --> 00:44:36,000 Speaker 2: Why don't you make I need a bar book? But 1004 00:44:36,040 --> 00:44:36,719 Speaker 2: that's really good. 1005 00:44:36,719 --> 00:44:39,200 Speaker 1: That's that's a good point because if you look at 1006 00:44:39,200 --> 00:44:42,839 Speaker 1: that too, if you're if you remove professional right, think 1007 00:44:42,840 --> 00:44:45,840 Speaker 1: about personal. You'll be in a relationship knowing that she 1008 00:44:45,920 --> 00:44:48,200 Speaker 1: ain't working out. You're being a marriage knowing that she's 1009 00:44:48,239 --> 00:44:51,319 Speaker 1: not working out. But the second of the kids or 1010 00:44:51,480 --> 00:44:54,759 Speaker 1: the relationship we've been together since college, I don't give 1011 00:44:54,760 --> 00:44:57,640 Speaker 1: a damn is no longer working and it's okay. 1012 00:44:58,080 --> 00:44:58,839 Speaker 2: You can move on. 1013 00:44:59,680 --> 00:45:01,520 Speaker 1: And I think that's the beauty of like even with 1014 00:45:01,560 --> 00:45:02,800 Speaker 1: me bringing up my ex husband. 1015 00:45:03,080 --> 00:45:04,719 Speaker 2: You know I we co. 1016 00:45:04,800 --> 00:45:08,560 Speaker 1: Parent very well and we respect each other, and I'm like, shit, that's. 1017 00:45:08,480 --> 00:45:10,680 Speaker 2: All I want it, Like it's like da you know, 1018 00:45:10,680 --> 00:45:12,200 Speaker 2: how come I can get that there? And you know 1019 00:45:12,440 --> 00:45:14,520 Speaker 2: we could have been best friends, you know, like, but 1020 00:45:14,600 --> 00:45:16,640 Speaker 2: we're good. We're good, and I'm proud of that. 1021 00:45:16,760 --> 00:45:20,400 Speaker 1: Like even my oldest son's father, that's one of my 1022 00:45:20,480 --> 00:45:23,000 Speaker 1: best friends. Like he's one of the first people. He 1023 00:45:23,040 --> 00:45:24,560 Speaker 1: was one of the first people to call me when 1024 00:45:24,600 --> 00:45:27,040 Speaker 1: I made the decision, and he sorry, go viral, I'm 1025 00:45:27,040 --> 00:45:27,600 Speaker 1: thinking of you. 1026 00:45:28,040 --> 00:45:28,760 Speaker 3: What do you need? 1027 00:45:29,160 --> 00:45:30,759 Speaker 1: You know, we love you over here. He has a 1028 00:45:30,760 --> 00:45:33,279 Speaker 1: whole ass wife, you know what I'm saying, And she 1029 00:45:33,400 --> 00:45:35,040 Speaker 1: was cool. She sent me a text message. She was 1030 00:45:35,040 --> 00:45:36,960 Speaker 1: at work, she's locked in, but she's like, hey, I 1031 00:45:36,960 --> 00:45:39,319 Speaker 1: know he gave you a call. Like I'm we're proud 1032 00:45:39,360 --> 00:45:41,520 Speaker 1: of you, like we love that. And so to know 1033 00:45:41,600 --> 00:45:44,759 Speaker 1: that I actually have people support in real life. The 1034 00:45:44,760 --> 00:45:47,719 Speaker 1: moments that I go viral or get dragged or drugged 1035 00:45:47,800 --> 00:45:51,080 Speaker 1: or talked about online, that does not amount to that. 1036 00:45:50,920 --> 00:45:54,560 Speaker 2: And it could easily be three people over here amongst 1037 00:45:54,840 --> 00:45:58,759 Speaker 2: thousands of people online. But no, I'm not worried about that. 1038 00:45:58,800 --> 00:45:59,960 Speaker 2: I'm not worried about that at all. 1039 00:46:11,480 --> 00:46:13,360 Speaker 3: Before we wrap up, Donald, just want to ask, like, 1040 00:46:13,880 --> 00:46:15,400 Speaker 3: you know, you've done all kinds of stuff, but like, 1041 00:46:15,440 --> 00:46:18,640 Speaker 3: what's something that you've done that you're really proud of 1042 00:46:18,680 --> 00:46:22,239 Speaker 3: professionally that maybe like hasn't gotten the spotlight, but it's 1043 00:46:22,239 --> 00:46:24,200 Speaker 3: really kind of shaped to the who you've become as 1044 00:46:24,200 --> 00:46:24,640 Speaker 3: a person. 1045 00:46:25,400 --> 00:46:27,479 Speaker 1: Me right now, what I'm doing right now with Okay 1046 00:46:27,520 --> 00:46:30,959 Speaker 1: Player my podcast, To be clear, I'm so fucking proud 1047 00:46:30,960 --> 00:46:36,480 Speaker 1: of that. Like it's it's almost like, how did I 1048 00:46:36,520 --> 00:46:39,240 Speaker 1: say this. I've always had doubts. I've always had doubts 1049 00:46:39,239 --> 00:46:41,160 Speaker 1: about being upfront. You know this, Me and you have 1050 00:46:41,239 --> 00:46:43,640 Speaker 1: talked about this. Visibility does scare me. For me to 1051 00:46:43,680 --> 00:46:47,640 Speaker 1: be that viral all the time, the visibility does scare me. 1052 00:46:48,120 --> 00:46:50,480 Speaker 1: But I think I've done a lot of things where 1053 00:46:50,520 --> 00:46:52,480 Speaker 1: I was a co host, or I was a producer 1054 00:46:52,520 --> 00:46:54,000 Speaker 1: behind the scenes, or I was doing all the things. 1055 00:46:54,040 --> 00:46:56,319 Speaker 1: You remember when I was at the Atlanta Voice, I 1056 00:46:56,400 --> 00:47:00,360 Speaker 1: was doing fifty million jobs and still making sure that 1057 00:47:00,400 --> 00:47:03,440 Speaker 1: things were executed correctly. You know what I'm saying. But 1058 00:47:03,600 --> 00:47:06,160 Speaker 1: for me to really say to myself at this time, 1059 00:47:06,360 --> 00:47:10,120 Speaker 1: you're leaving this full time job. You just walked away 1060 00:47:10,120 --> 00:47:13,800 Speaker 1: from this other podcast, and you have these various networks 1061 00:47:13,840 --> 00:47:15,400 Speaker 1: reaching out to you that want to work with you, 1062 00:47:15,440 --> 00:47:17,759 Speaker 1: and they want to center a show around you. Why 1063 00:47:17,760 --> 00:47:19,719 Speaker 1: are you doubting yourself in this moment? It's time for 1064 00:47:19,760 --> 00:47:22,080 Speaker 1: you to step up? And literally, you know. I know 1065 00:47:22,080 --> 00:47:23,920 Speaker 1: people say that they hear God and all the things, 1066 00:47:23,920 --> 00:47:25,440 Speaker 1: and I've only heard him a couple of times in 1067 00:47:25,440 --> 00:47:28,160 Speaker 1: my life and every time I've listened, But this time 1068 00:47:28,239 --> 00:47:31,040 Speaker 1: it was like, when you do it, I have you. 1069 00:47:32,200 --> 00:47:34,440 Speaker 1: When you do it, I have you. Sorry, excuse me 1070 00:47:34,480 --> 00:47:39,240 Speaker 1: what I'm jumping, you know, And that process was literally 1071 00:47:39,719 --> 00:47:41,719 Speaker 1: I want to say all of that went down with 1072 00:47:41,840 --> 00:47:47,200 Speaker 1: Revolt what November twenty twenty three in a sense, I 1073 00:47:47,239 --> 00:47:49,440 Speaker 1: want to say the next phone the last phone call 1074 00:47:49,480 --> 00:47:52,279 Speaker 1: that I took from a network was Okay Player. And 1075 00:47:52,280 --> 00:47:56,279 Speaker 1: one of the first things that I should say, the 1076 00:47:56,280 --> 00:47:59,720 Speaker 1: CEO of Okay Players said to me on that call. 1077 00:48:00,560 --> 00:48:03,640 Speaker 1: She said, Hey, before we get started, I want to 1078 00:48:03,680 --> 00:48:07,520 Speaker 1: know how you're doing. Everybody else. We want you to 1079 00:48:07,560 --> 00:48:09,480 Speaker 1: be on our network because we can see blah blah 1080 00:48:09,480 --> 00:48:10,880 Speaker 1: blahlah blah. 1081 00:48:10,960 --> 00:48:12,440 Speaker 2: In my mind, I'm like, you don't. 1082 00:48:12,280 --> 00:48:14,960 Speaker 1: Realize that I actually see that you were trying to 1083 00:48:15,040 --> 00:48:18,440 Speaker 1: jump off of the momentum of me leaving this network 1084 00:48:18,920 --> 00:48:21,200 Speaker 1: and you wanting to gain that and all the things, 1085 00:48:21,280 --> 00:48:23,640 Speaker 1: not realizing that I'm a person and here it is 1086 00:48:23,719 --> 00:48:27,520 Speaker 1: this black woman says, how are you doing? I was like, 1087 00:48:27,560 --> 00:48:30,200 Speaker 1: I'm sold what y'all want me to do? Like use me, 1088 00:48:30,719 --> 00:48:33,640 Speaker 1: you know what I'm saying. And it started with December 1089 00:48:34,200 --> 00:48:38,960 Speaker 1: twenty twenty three and we did like auditions for a 1090 00:48:39,000 --> 00:48:41,120 Speaker 1: co host. They trusted me on that. We had like 1091 00:48:41,160 --> 00:48:43,879 Speaker 1: twelve applicants for that. We got to the fourth one 1092 00:48:43,920 --> 00:48:48,520 Speaker 1: that was Freddie BTV and I loved him energy, chemistry, 1093 00:48:48,719 --> 00:48:50,320 Speaker 1: like we didn't have to fake nothing, we didn't have 1094 00:48:50,360 --> 00:48:52,840 Speaker 1: to figure stuff out. And I was like, stop the auditions. 1095 00:48:52,840 --> 00:48:55,600 Speaker 1: I want him, like he has to be it. Me 1096 00:48:55,640 --> 00:48:57,400 Speaker 1: and him stayed in touch. We ended up learning that 1097 00:48:57,440 --> 00:49:00,040 Speaker 1: we had mutuals. Come to find out he went I 1098 00:49:00,040 --> 00:49:01,560 Speaker 1: went to school with eToro you know what I'm saying 1099 00:49:01,560 --> 00:49:06,080 Speaker 1: at Tennessee State and Marshall restis so Marsha Lattimore. 1100 00:49:07,280 --> 00:49:10,560 Speaker 2: And it's just a beautiful thing that. 1101 00:49:10,520 --> 00:49:13,960 Speaker 1: I'm just so proud of myself that I decided to 1102 00:49:13,960 --> 00:49:16,640 Speaker 1: bet on myself again that I am growing into it. 1103 00:49:16,680 --> 00:49:19,279 Speaker 1: And I took time from December twenty twenty three to 1104 00:49:19,400 --> 00:49:22,680 Speaker 1: May twentieth of twenty twenty five this year to say, 1105 00:49:22,920 --> 00:49:23,719 Speaker 1: this is my thing. 1106 00:49:23,760 --> 00:49:27,000 Speaker 2: I'm executive producer. Had I created this show. 1107 00:49:27,440 --> 00:49:30,080 Speaker 1: I basically like, if I wanted to walk away from 1108 00:49:30,120 --> 00:49:32,200 Speaker 1: all of this, I can go with a proof of 1109 00:49:32,239 --> 00:49:35,239 Speaker 1: concept because look at the damn views on this shit, right, Like, 1110 00:49:35,280 --> 00:49:38,120 Speaker 1: look at the engagement that it gets on okay players 1111 00:49:38,880 --> 00:49:41,719 Speaker 1: like social channels. A lot of people were so like 1112 00:49:41,920 --> 00:49:46,319 Speaker 1: this is weird because it's different programming for them, But 1113 00:49:46,560 --> 00:49:49,080 Speaker 1: now they're like coming back. They want more, they want 1114 00:49:49,080 --> 00:49:51,160 Speaker 1: to see more guests. They're not realizing that I know 1115 00:49:51,520 --> 00:49:53,399 Speaker 1: a lot of the people that I'm bringing on the show, 1116 00:49:53,480 --> 00:49:56,040 Speaker 1: Like tell I think I've told you before where people 1117 00:49:56,080 --> 00:49:58,880 Speaker 1: are very shocked that I know certain people you know, 1118 00:49:59,160 --> 00:50:01,600 Speaker 1: and that's just in any industry. And I'm like, that's 1119 00:50:01,640 --> 00:50:03,799 Speaker 1: just because I'm not always taking a picture with these people. 1120 00:50:03,840 --> 00:50:06,759 Speaker 1: When I'm with them, I trust my relationship. So I'm 1121 00:50:06,760 --> 00:50:11,160 Speaker 1: extremely glad and proud of myself that I've gotten to 1122 00:50:11,200 --> 00:50:13,680 Speaker 1: this point and that I've done the work to get here. 1123 00:50:14,239 --> 00:50:17,960 Speaker 1: Everything was leading up to this, and even if this 1124 00:50:18,040 --> 00:50:20,960 Speaker 1: stops its season one and I've got to pivot to 1125 00:50:21,000 --> 00:50:21,879 Speaker 1: go to something else. 1126 00:50:22,680 --> 00:50:24,800 Speaker 2: I'm damn proud. Like it's like I can. 1127 00:50:24,680 --> 00:50:26,879 Speaker 1: Walk away and be like, oh shit, you gonna find 1128 00:50:26,880 --> 00:50:29,480 Speaker 1: me something else, you know, And it is what it 1129 00:50:29,520 --> 00:50:33,520 Speaker 1: is because again it started with me. It begins with 1130 00:50:33,560 --> 00:50:35,560 Speaker 1: me all the things, and it's gonna end with me, 1131 00:50:35,719 --> 00:50:36,920 Speaker 1: like I'm the product. 1132 00:50:37,120 --> 00:50:37,480 Speaker 2: It's me. 1133 00:50:37,960 --> 00:50:41,360 Speaker 1: And beyond that, like understanding that sometimes when you're down, 1134 00:50:42,080 --> 00:50:45,240 Speaker 1: when things are just you, you have to have other things 1135 00:50:45,239 --> 00:50:47,760 Speaker 1: that you have going on that brings in different sources 1136 00:50:47,800 --> 00:50:50,319 Speaker 1: of income. So for me, it's like, even if this 1137 00:50:50,400 --> 00:50:53,040 Speaker 1: one thing stops, I have these other things coming in 1138 00:50:53,120 --> 00:50:55,640 Speaker 1: or other things that I'm doing because I'm also working 1139 00:50:55,640 --> 00:50:56,600 Speaker 1: in other spaces. 1140 00:50:56,680 --> 00:50:57,840 Speaker 2: So it's amazing. 1141 00:50:58,120 --> 00:51:01,640 Speaker 3: Well look, Don, congratulations all this says you know, as always, 1142 00:51:01,680 --> 00:51:03,640 Speaker 3: you're killing it. You one of my favorite people out here. 1143 00:51:03,800 --> 00:51:06,360 Speaker 3: Very proud of you. Before we get out of here, Please, 1144 00:51:06,440 --> 00:51:09,200 Speaker 3: how can people find you? Follow you, support you, give 1145 00:51:09,239 --> 00:51:09,960 Speaker 3: them all the things. 1146 00:51:10,000 --> 00:51:12,520 Speaker 1: Not that y'all need to find me, because y'all probably 1147 00:51:12,560 --> 00:51:15,080 Speaker 1: know where I am, but if in case I am 1148 00:51:15,200 --> 00:51:18,279 Speaker 1: new to you, you can find me on Twitter because 1149 00:51:18,280 --> 00:51:22,680 Speaker 1: I call it Twitter, not X at Underscore Don Montgomery, 1150 00:51:22,800 --> 00:51:25,440 Speaker 1: and that's don d A w N because a lot 1151 00:51:25,440 --> 00:51:26,759 Speaker 1: of people d o N. 1152 00:51:27,239 --> 00:51:27,839 Speaker 3: Excuse me. 1153 00:51:29,320 --> 00:51:32,640 Speaker 1: I'm on Instagram. I am also on Blue Sky's same 1154 00:51:32,719 --> 00:51:36,160 Speaker 1: name as well. I'm on I just got on Facebook 1155 00:51:36,360 --> 00:51:40,600 Speaker 1: just for the show. It's stressful over there. I am 1156 00:51:40,640 --> 00:51:44,600 Speaker 1: on spil as well every now and then. But outside 1157 00:51:44,640 --> 00:51:46,680 Speaker 1: of that, I mean, I also have, like in my 1158 00:51:46,800 --> 00:51:49,520 Speaker 1: link tree on Instagram, ways that people can email me 1159 00:51:49,800 --> 00:51:53,080 Speaker 1: or book a strategy session with me. I can talk 1160 00:51:53,120 --> 00:51:56,920 Speaker 1: strategy about anything, literally because I have certifications and a 1161 00:51:56,960 --> 00:51:57,560 Speaker 1: lot of things. 1162 00:51:57,600 --> 00:52:03,800 Speaker 3: So I'm here absolutely, absolutely with Don. We appreciate you. Congratulations, 1163 00:52:03,840 --> 00:52:06,719 Speaker 3: keep on going here killing it. You know, I appreciate you. 1164 00:52:06,719 --> 00:52:08,640 Speaker 3: You know, let's always say I appreciate y'all, you know, 1165 00:52:08,760 --> 00:52:11,319 Speaker 3: stopping the PJ for a second and stopping by before 1166 00:52:11,360 --> 00:52:11,560 Speaker 3: you go. 1167 00:52:11,719 --> 00:52:14,600 Speaker 2: I haven't gotten to the PJ. See my tweet last 1168 00:52:14,719 --> 00:52:17,040 Speaker 2: about a week ago. I need more friends with PJ. 1169 00:52:17,239 --> 00:52:19,839 Speaker 1: It's like, if you got a private jet, come talk 1170 00:52:19,880 --> 00:52:21,759 Speaker 1: to me, like we can barter. 1171 00:52:21,920 --> 00:52:26,120 Speaker 2: I will work for free, like I'm not kidding, but no. 1172 00:52:26,280 --> 00:52:28,080 Speaker 3: But no, thank you so much for pulling up Don. 1173 00:52:28,080 --> 00:52:31,160 Speaker 3: And with that said, out that's the pod, y'all you've 1174 00:52:31,160 --> 00:52:33,520 Speaker 3: been listening to Button Nomics and I'm your hosts Brandon Butler, 1175 00:52:33,640 --> 00:52:36,440 Speaker 3: Got comments, feedback, Want to be on the show, Send 1176 00:52:36,520 --> 00:52:39,440 Speaker 3: us an email today at hello at butternomics dot com. 1177 00:52:39,640 --> 00:52:42,719 Speaker 3: Butter Nomics is producing in Atlanta, Georgia at iHeartMedia by 1178 00:52:42,760 --> 00:52:46,520 Speaker 3: Ksey Pegram, with marketing support Fromqueen and Nikki. Music provided 1179 00:52:46,560 --> 00:52:49,360 Speaker 3: by mister Hanky. If you haven't already, hit that subscribe 1180 00:52:49,360 --> 00:52:51,440 Speaker 3: button and never missed an episode, and be sure to 1181 00:52:51,440 --> 00:52:54,080 Speaker 3: follow us on all our social platforms at butter dot 1182 00:52:54,120 --> 00:52:58,120 Speaker 3: atl Listen to button Nomics on the iHeartRadio app, Apple Podcasts, 1183 00:52:58,160 --> 00:52:59,719 Speaker 3: or wherever you get your podcasts. 1184 00:53:00,200 --> 00:53:04,280 Speaker 4: Bout bukutununt