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Speaker 1: This is taking stock with Bin Box and Kathleen Hayes

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Speaker 1: on Bloomberg Radio. All right, let's take stock of home

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Speaker 1: furnishings and the industry behind a company such as Home

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Speaker 1: Depot Lows, Tractor Supply, Lumber Liquidator is also going to

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Speaker 1: talk a little bit about the mattress industry. Seema Shaw

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Speaker 1: has our consumer discretionary analysts for Bloomberg Intelligence, providing unique

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Speaker 1: and real time research as well as context for a

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Speaker 1: variety of industries as well as markets and government factors

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Speaker 1: that have an effect on business. Our terminal customers can

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Speaker 1: access this function at b I go on the Bloomberg

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Speaker 1: Sema Shaw, thank you very much for being here. All right,

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Speaker 1: so where do where do you want to begin? I mean,

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Speaker 1: because I know that there were some retailers such as

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Speaker 1: Home Depot, Lows and so on, uh, that you want

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Speaker 1: to talk about and some trends it has to do

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Speaker 1: with them, well, just some tail winds you say, from

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Speaker 1: housing right So um, our thought right now is that

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Speaker 1: there's near term pressure on the home improvement segment from

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Speaker 1: the macro perspective that as you can see that in

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Speaker 1: the August US retail sales were building materials were down

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Speaker 1: one point for from the month prior, and I think

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Speaker 1: a lot of that has to do with just the

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Speaker 1: consumer is a little bit more cautious heading into the

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Speaker 1: election cycle and not really quite sure what's going to happen,

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Speaker 1: and I think that some of the other macro figures

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Speaker 1: are not telling the true story of how the consumer

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Speaker 1: really feels. But there are long term tail winds for

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Speaker 1: the home improving sector. The most obvious is the rising

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Speaker 1: home values and so people feel more comfortable investing in

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Speaker 1: their homes. And then we also have the fact that

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Speaker 1: most homes over six homes in the US are over

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Speaker 1: thirty years old, and more of the population of the

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Speaker 1: US is aging, and they tend to want to age

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Speaker 1: in place, so that often requires some sort of home renovation.

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Speaker 1: The biggest hold up right now is also that home

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Speaker 1: prices have appreciated so much that they are less affordable.

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Speaker 1: And that also that might help the home retailers because

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Speaker 1: or the home improvement guys, because you just might fix

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Speaker 1: up where you are because it's hard to move into

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Speaker 1: a new place. I just want to ask you to

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Speaker 1: to go a little bit deeper force because you said

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Speaker 1: something interesting, which is that a lot of the macro

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Speaker 1: indicators do not capture perhaps the real state of the consumer.

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Speaker 1: And I mentioned that only in the context of today's

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Speaker 1: UH consumer spending that spending was up to tens of

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Speaker 1: a percent, earnings were I beg your pardon, earnings were

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Speaker 1: up two tens of a percent, spending was flat. And

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Speaker 1: then also we got the University of Michigan report which said,

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Speaker 1: you know, things were doing pretty well. Right. Um, the

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Speaker 1: surveys have gone all over the place in terms of

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Speaker 1: how the confident the consumer is, but the macro data points,

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Speaker 1: I'm thinking about our participation rates in the job market,

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Speaker 1: how many people have actually left and are not looking

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Speaker 1: for a job, And then also what types of jobs

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Speaker 1: are you seeing, what type of creative job creation is there,

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Speaker 1: and if it is more part time, those jobs tend

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Speaker 1: to be less secure and pro worker productivity has not increased,

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Speaker 1: So even if more people are working, they're not being

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Speaker 1: more productive. And I think there still is a I

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Speaker 1: guess the headwind from what happened though eight where people

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Speaker 1: are a little bit nervous and I don't know very

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Speaker 1: many people that feel like they could walk out of

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Speaker 1: their job and get another one right away. So if

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Speaker 1: you have one, maybe you're focused on saving or paying

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Speaker 1: down the debt that you have and maybe just not

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Speaker 1: buying stuff. And I think part of it is also

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Speaker 1: a demographic change. The millennials tend to be broadly speaking,

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Speaker 1: less focused on stuff and brands and more focused on

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Speaker 1: um experiences, and they're into a shared economy. So that's

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Speaker 1: sort of a different way of looking at what is

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Speaker 1: the future of retail and how will the millennials shape

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Speaker 1: that going forward. Well, you also have at least some

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Speaker 1: some information from a Deloitte study. Correct. This Deloitte study

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Speaker 1: is about the holiday forecast, and the forecast is for

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Speaker 1: growth of between let's say three and a half to

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Speaker 1: four percent, And I guess your point is that maybe

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Speaker 1: a little bit too optimistic based on what we've seen

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Speaker 1: so far, and even the g d P numbers that

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Speaker 1: came out for two Q, they would have to see

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Speaker 1: a huge acceleration in the back half in my mind

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Speaker 1: to see that, and just generally it's not proven. But

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Speaker 1: the way that Q three and back to school sales

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Speaker 1: tend to go is how holiday often is. And from

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Speaker 1: the retailers we've seen that I have a little bit

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Speaker 1: of a delay in their reporting, doesn't sound like things

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Speaker 1: were all that robust in August and September. Well, have

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Speaker 1: you even said that. Let's say that you had a

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Speaker 1: view of the market and you said that it was

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Speaker 1: doing pretty well. And the stocks. I mean, if I

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Speaker 1: take a look at Home Deepot, the shares down about

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Speaker 1: two and a half percent so far this year, uh

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Speaker 1: lows a stock down five this year. If you take

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Speaker 1: a look at it from a perspective of buying them,

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Speaker 1: you're buying that you would be buying these things at

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Speaker 1: you know, a twenty multiple. Is that considered to be expensive?

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Speaker 1: I mean I made relative to I think that the

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Speaker 1: home improvement retailers probably trade out a premium compared to

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Speaker 1: the SMP. But if you looked at the home furnishings subgroup,

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Speaker 1: you'd probably see that they've come in a lot. That

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Speaker 1: segment has been hit a lot harder one from the

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Speaker 1: softening consumer, in my view, and also from just the

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Speaker 1: rise of competition across the board, from the targets j C.

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Speaker 1: Penny's and Macy's of the world, and also from someone

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Speaker 1: like Amazon and Wayfair, which recently went public two years

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Speaker 1: ago and over seven thousand items on their website. Because

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Speaker 1: home furnishings tends to be less brand specific. I don't

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Speaker 1: know how many people can name the brand of their

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Speaker 1: coffee table. You just go and look. It's very visually driven,

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Speaker 1: and I think they're seeing a lot of share games

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Speaker 1: as this category moves online, so just quickly seem as so.

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Speaker 1: The companies that might be effected in this case are

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Speaker 1: things like what peer one imports restoration hardware Williams Sonoma right, Yes,

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Speaker 1: those would be the ones, particularly someone like a bed

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Speaker 1: bathroom beyond that tends to have less differentiated or unique product.

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Speaker 1: Peer one has their own style of product, but they're

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Speaker 1: still affected by us. Thank you very much for spending

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Speaker 1: time with me. Se Michelle is our consumer discretionary analyst

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Speaker 1: for Bloomberg Intelligence, and of course you can access all

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Speaker 1: of the Bloomberg Intelligence reports by just typing b I

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Speaker 1: go on the Bloomberg Thank you for listening to taking stockh.

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Speaker 1: I'm pim Fox. This is Bloomberg