WEBVTT - One More Thing

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<v Speaker 1>Brought to you by the reinvented two thousand twelve Camray.

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<v Speaker 1>It's ready. Are you get in touch with technology with

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<v Speaker 1>tech Stuff from how stuff Works dot coming. Hello everyone,

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<v Speaker 1>and welcome to text Stuff. I'm Jonathan Strickland, the senior

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<v Speaker 1>writer here at how stuff works dot Com, and sitting

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<v Speaker 1>across from me, as always, is editor Chris Pallette. Here's

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<v Speaker 1>to the crazy ones, the misfits, the rebels, the troublemakers,

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<v Speaker 1>the round pegs and the square holes, the ones who

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<v Speaker 1>see things differently. They're not fond of rules and they

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<v Speaker 1>have no respect for the status quo. You can quote them,

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<v Speaker 1>disagree with them, glorify or vilify them about the only

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<v Speaker 1>thing you can't do is ignore them. Because they change things.

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<v Speaker 1>They push the human race forward. And while some may

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<v Speaker 1>see them as the crazy ones, we see genius because

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<v Speaker 1>the people who are crazy enough to think they can

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<v Speaker 1>change the world are the ones who do. So. We're

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<v Speaker 1>doing a very special episode of tech Stuff, and uh,

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<v Speaker 1>it's not something that we would normally do. We've already

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<v Speaker 1>done two episodes about Steve Jobs, one of them specifically

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<v Speaker 1>about Steve Jobs about because we were doing a compare

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<v Speaker 1>and contrast with Bill Gates. In fact, the original concept

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<v Speaker 1>of those two episodes, if you go back and look

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<v Speaker 1>at the history of tech stuff. Originally we were just

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<v Speaker 1>gonna do one episode where we're just going to compare

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<v Speaker 1>and contrast the two men, and it became abundantly clear

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<v Speaker 1>as we were recording the show that that was not

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<v Speaker 1>going to happen because it was just too much stuff

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<v Speaker 1>about both of those men. So each one got his

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<v Speaker 1>own episode. Yeah, they're the thing that struck I think

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<v Speaker 1>both Jonathan and me if I mean sure, I think

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<v Speaker 1>I'm doing a little mind reading, but I think I'm right.

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<v Speaker 1>The one thing that struck both of us is that

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<v Speaker 1>these two guys not only influenced tech from a particular

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<v Speaker 1>point in time, but they are eerily similar in a

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<v Speaker 1>lot of in a lot of respects. There are a

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<v Speaker 1>lot of parallels about the same age. They both dropped

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<v Speaker 1>out of school to found a company, to found a company, uh,

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<v Speaker 1>and they worked together for a very long time and

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<v Speaker 1>against one another, both of them very strong personalities. Our

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<v Speaker 1>second episode about Steve Jobs was really about what was

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<v Speaker 1>going to happen to Apple once Steve Jobs stepped down,

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<v Speaker 1>which he did earlier. Inn Now we're recording this episode

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<v Speaker 1>the week that we learned of Steve Jobs as death. So, um,

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<v Speaker 1>it's tough. It's weird to be upset about a CEO

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<v Speaker 1>whom you've never met. But at the same time, it

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<v Speaker 1>is impossible to deny Steve jobs as impact on technology

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<v Speaker 1>and on us personally and professionally. So we know that

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<v Speaker 1>you've probably heard multiple memorial and tributes, lots of people

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<v Speaker 1>have been saying very uh deep things about Steve Jobs.

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<v Speaker 1>We're not really going to dive into his life or

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<v Speaker 1>anything like that in this episode because one, we've done

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<v Speaker 1>it before and to other people are doing that so

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<v Speaker 1>much right now that there's just not a point. We

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<v Speaker 1>wanted to talk more about how Steve Jobs work and

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<v Speaker 1>how Apple's products have affected us, both on a professional

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<v Speaker 1>level and on a personal level. And I think we're

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<v Speaker 1>just gonna kind of share some stories. And again, this

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<v Speaker 1>is not something we normally do. I mean, usually we

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<v Speaker 1>like to be friendly, we like to have our our banter,

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<v Speaker 1>but we don't tend to share a lot about ourselves. Um.

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<v Speaker 1>In this show, little bits and pieces tend to come out,

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<v Speaker 1>but this one I think is going to be maybe

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<v Speaker 1>a little more um raw. Well, the you know, the

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<v Speaker 1>point of the show is for us to talk about technology,

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<v Speaker 1>not about us, and we we like to talk about

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<v Speaker 1>technology and humanity, you know, how how people use technology,

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<v Speaker 1>how technology have affects people. Um, And I think for once, uh,

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<v Speaker 1>we've come across a technology related person who uh he

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<v Speaker 1>was so larger than life at his company that it

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<v Speaker 1>was hard not to follow. And I think the same. Uh.

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<v Speaker 1>It's true, you know that, I'm sure that we have

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<v Speaker 1>some people who are who don't particularly like Apple or

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<v Speaker 1>its products because of the philosophy behind the company. Sure,

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<v Speaker 1>I think I think we would be having this same

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<v Speaker 1>kind of conversation about certain other people, including Bill Gates,

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<v Speaker 1>because we're interested in in these guys. And you can't

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<v Speaker 1>deny the impact. I mean, even let's say you never

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<v Speaker 1>have bought an Apple product in your life, that you

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<v Speaker 1>have no interest in Apple products whatsoever. The products you

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<v Speaker 1>do buy, we're influenced by Apple and vice versa. Yeah,

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<v Speaker 1>so either the products you bought is uh, it may

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<v Speaker 1>be that that the reason the products you bought looks

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<v Speaker 1>the way it does because of Apple for one of

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<v Speaker 1>two reasons. Either the company wanted to make something that

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<v Speaker 1>looked sort of like Apple products because Apple products have

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<v Speaker 1>such a undeniable appeal among a very large portion of

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<v Speaker 1>the population, or it specifically does not look like an

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<v Speaker 1>Apple product in order to go a totally different direction.

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<v Speaker 1>But either way, the decision for that design was at

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<v Speaker 1>least somewhat based upon what Apple did. Apple did the

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<v Speaker 1>same thing. In fact, before we get into our personal stories,

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<v Speaker 1>one of the things I've said several times this week

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<v Speaker 1>since his passing is that what Steve Jobs was really

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<v Speaker 1>a master at was taking a look at existing technology

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<v Speaker 1>that had not met with much success in the consumer

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<v Speaker 1>market and find a way to make it work in

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<v Speaker 1>the consumer market. So it's not necessarily that he invented things,

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<v Speaker 1>but that he took stuff that just the average consumer

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<v Speaker 1>either wasn't aware of or wasn't interested in, and turned

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<v Speaker 1>that into way must have product. And that is genius.

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<v Speaker 1>It may not be the sort of genius that you know,

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<v Speaker 1>you get the light bulb that pops up over your

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<v Speaker 1>head and you suddenly invent something phenomenal, But it may

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<v Speaker 1>be that you look at something that no one else

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<v Speaker 1>has given really a chance because it just doesn't seem

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<v Speaker 1>like anyone's interested in it. You do your magic, and

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<v Speaker 1>then suddenly everyone once one and let's here's a quick

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<v Speaker 1>rundown of some of the stuff that Steve Jobs was

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<v Speaker 1>really able to to push out there. First of all,

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<v Speaker 1>he's one of the geniuses who really did usher in

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<v Speaker 1>the era of the personal computer. You know, personal computers

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<v Speaker 1>didn't begin with the Apple Too, but the once the

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<v Speaker 1>Apple to hit the market, they started to really become

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<v Speaker 1>popular among consumers. They were still luxury products. They were

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<v Speaker 1>very expensive, especially for the time. Um but before the

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<v Speaker 1>Apple Too, personal computers were really in the realm of

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<v Speaker 1>hobbyists and early adopters, and beyond that that market, you

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<v Speaker 1>didn't see a lot of personal computers out there. Apple

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<v Speaker 1>to change that. Now, other computers came behind the Apple

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<v Speaker 1>too and even broke through other barriers, but that was

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<v Speaker 1>one of those early successes. Then you have the Mac,

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<v Speaker 1>which had the first real graphical user interface and mouse

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<v Speaker 1>combination for a personal computer. Right, those those were not new.

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<v Speaker 1>The mouse and graphical user interface had been displayed as

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<v Speaker 1>far back as I think the late sixties over at Xerox. Yeah,

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<v Speaker 1>and um you know that that actually makes this is

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<v Speaker 1>a good time to point out a couple of things.

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<v Speaker 1>Um uh. One of course, Steve Jobs couldn't have done

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<v Speaker 1>all of these things by himself. Um, he knows or

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<v Speaker 1>he he knew a lot about it. He knew a

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<v Speaker 1>lot about how to encourage other smart and talented people

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<v Speaker 1>to do their best work, sometimes by being aggressive with him.

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<v Speaker 1>Sometimes he was a jerk. You know what we Steve

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<v Speaker 1>Jobs had an amazing effect on technology, but he was

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<v Speaker 1>also he was yeah, definitely abrasive, aggressive, insulting. I mean,

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<v Speaker 1>we don't want to paint a picture here where we're

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<v Speaker 1>saying like he he had no faults. That's not the

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<v Speaker 1>purpose of this podcast either. We're very much aware of them.

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<v Speaker 1>But he got results. And and there will be people

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<v Speaker 1>who say that Apple stole the idea for a gooey

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<v Speaker 1>from Park Heck. Steve Jobs said at one point that

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<v Speaker 1>you know, you don't copy ideas, you steal him. He

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<v Speaker 1>said that, I think in nineties six when he came

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<v Speaker 1>back to Apple. Yeah, yeah, so, I mean. But on

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<v Speaker 1>the other hand, Xerox was not in the business of

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<v Speaker 1>making personal computers for people in the same way that

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<v Speaker 1>Apple was. Um, and somebody will also probably point out that, uh,

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<v Speaker 1>Steve and the Macintosh team at Apple did not necessarily

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<v Speaker 1>get along all that well, Steve was actually backing the

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<v Speaker 1>Lisa um where flopped a lot of There are a

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<v Speaker 1>few reasons, one of which was the price. It was

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<v Speaker 1>extremely expensive. Um. But you know, Steve also knew when

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<v Speaker 1>the Macintosh had one and was supportive of it. Later. Yes,

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<v Speaker 1>and again the Macintosh, you could you could come up

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<v Speaker 1>to me and say, hey, Jonathan, but the Macintosh doesn't

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<v Speaker 1>have it never had the kind of market share that

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<v Speaker 1>Windows based PCs did. Windows based PCs were by far

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<v Speaker 1>the majority in the market compared to the Mac. And

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<v Speaker 1>I would agree with you, except I would also say, yeah,

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<v Speaker 1>but Windows based machines are using a graphical user interface,

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<v Speaker 1>and one could argue that the reason for that is

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<v Speaker 1>because of the Mac. Specifically that they Microsoft licensed the

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<v Speaker 1>Mac operating system look and feel for use in the

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<v Speaker 1>very first version of Windows. So that was what the

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<v Speaker 1>lawsuit was about, was whether or not they were allowed

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<v Speaker 1>to continue with that past the first version. Right, So

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<v Speaker 1>you've got you know that there's there's an example of

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<v Speaker 1>Steve Jobs influencing the whole industry. Um. Then not just

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<v Speaker 1>Steve Jobs, obviously, but he's he's really the driving personality

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<v Speaker 1>behind a lot of what Apple did the same thing

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<v Speaker 1>with MP three players. MP three players existed before the

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<v Speaker 1>iPod came out, but the iPod was arguably the first

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<v Speaker 1>device that the average consumers saw and said I get it,

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<v Speaker 1>I understand what that's about, and I want one. And

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<v Speaker 1>it really helped once iTunes launched, because once iTunes and

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<v Speaker 1>iPod were out there, especially if you had a Mac computer,

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<v Speaker 1>it was a little more of a headache if you

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<v Speaker 1>used a PC, a Windows based PC, but it just

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<v Speaker 1>it was an ecosystem that worked great, and it was

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<v Speaker 1>really easy to synchronize music, to organize music UM and

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<v Speaker 1>of course the iPod eventually made it very easy to

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<v Speaker 1>have a podcast. So there's one impact we can talk

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<v Speaker 1>about right now. Without Steve Jobs and his work and

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<v Speaker 1>the work that Apple did, we wouldn't have a show.

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<v Speaker 1>It's not that podcasts wouldn't exist. They probably would. You

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<v Speaker 1>would probably still have some people out there who were

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<v Speaker 1>making audio and video content that you could subscribe through

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<v Speaker 1>some RSS catcher program, but it would be a much

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<v Speaker 1>more niche oriented thing. You wouldn't hit the broad audience

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<v Speaker 1>that you can with UM podcast today because frankly, iTunes

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<v Speaker 1>makes it so easy on the user to subscribe to them.

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<v Speaker 1>So without iTunes, we would not have the audience that

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<v Speaker 1>we do have, we'd have a lot of you because

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<v Speaker 1>a lot of you, I know are using other ways

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<v Speaker 1>of listening to us, but the vast majority of you

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<v Speaker 1>are are using iTunes or an app and uh and

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<v Speaker 1>so chances are we would have never even tried to

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<v Speaker 1>start a show because we just wouldn't think we'd reach

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<v Speaker 1>very many people. So there's an impact right there. Also

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<v Speaker 1>things like the smartphone, I mean, the iPhone really brought

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<v Speaker 1>the smartphone to the consumer market in a way that

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<v Speaker 1>was unprecedented. Yeah, we talked about earlier types of smartphones, um,

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<v Speaker 1>the Trio from Trio uh and and BlackBerry of course,

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<v Speaker 1>but those were those were things that business people carried.

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<v Speaker 1>There wasn't really a lot of reason to use um

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<v Speaker 1>those devices for a lot of people. They just didn't

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<v Speaker 1>They've got features that I don't really need. Why would

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<v Speaker 1>I want email? I mean, I can do that at home.

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<v Speaker 1>And you know, if part of it is the technology

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<v Speaker 1>and part of it is making it look good, and

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<v Speaker 1>you know that the iPhone really did that. They said,

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<v Speaker 1>you know, isn't this cool? Don't you think this this

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<v Speaker 1>would be fun to play with? And people said, yeah,

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<v Speaker 1>So we've sort of established the tape that Steve Jobs.

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<v Speaker 1>You know, has had an enormous impact on technology. Um,

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<v Speaker 1>whether directly through Apple or indirectly because Apple's products have

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<v Speaker 1>influenced other other companies to try and either uh outdo

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<v Speaker 1>Apple or to go a completely different direction because they

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<v Speaker 1>felt that Apple had sewn up that particular space. Uh.

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<v Speaker 1>Let's talk about how how Jobs and Apple have affected

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<v Speaker 1>us personally. Do you want to go first? You want

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<v Speaker 1>me to go first? I'll tell my I'll tell my

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<v Speaker 1>first story. Um. So I've talked about this before in

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<v Speaker 1>the podcast. Uh. You know, as a kid, when I

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<v Speaker 1>was growing up, I had access to a couple of

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<v Speaker 1>different computers, but the first computer that I started to

0:13:33.400 --> 0:13:37.520
<v Speaker 1>use that I really used extensively was the Apple to E. Now,

0:13:37.640 --> 0:13:40.240
<v Speaker 1>my father got an Apple to E because my father,

0:13:40.480 --> 0:13:43.160
<v Speaker 1>among other things, as a professional writer, and he wanted

0:13:43.200 --> 0:13:45.600
<v Speaker 1>to have a computer so that he could write his books,

0:13:46.040 --> 0:13:48.959
<v Speaker 1>save things to a diskette five and a quarter inch

0:13:49.040 --> 0:13:52.480
<v Speaker 1>disc and uh and and be able. Actually, when I

0:13:52.480 --> 0:13:54.280
<v Speaker 1>say save his books to a five ocquarter inch disc,

0:13:54.360 --> 0:13:56.040
<v Speaker 1>I really mean save a couple of chapters to a

0:13:56.040 --> 0:13:58.360
<v Speaker 1>five and acquarter inch disc. If you go back and

0:13:58.400 --> 0:14:02.040
<v Speaker 1>look at my dad's bibliography, on the old Apple two E. Uh,

0:14:02.080 --> 0:14:05.360
<v Speaker 1>you're talking about a couple of m couple of of

0:14:05.679 --> 0:14:08.920
<v Speaker 1>disc holders full of discs, because I remember those books

0:14:08.960 --> 0:14:12.199
<v Speaker 1>would take up like twenty discs total. Didn't have a

0:14:12.240 --> 0:14:15.360
<v Speaker 1>lot of storage space back then. Anyway, that was the

0:14:15.440 --> 0:14:20.400
<v Speaker 1>computer that I really started to use frequently. And I

0:14:20.880 --> 0:14:24.960
<v Speaker 1>really do believe that my love of technology somewhat. I

0:14:24.960 --> 0:14:28.080
<v Speaker 1>I have to credit that somewhat to Apple into Steve Jobs,

0:14:28.560 --> 0:14:32.240
<v Speaker 1>because it was those early experiences with the Apple two

0:14:32.280 --> 0:14:37.840
<v Speaker 1>E that taught me to love tech. And without those experiences,

0:14:38.240 --> 0:14:40.240
<v Speaker 1>I can't say for sure that I would have developed

0:14:40.280 --> 0:14:42.760
<v Speaker 1>the same love. Now. I've always been some something of

0:14:42.760 --> 0:14:44.800
<v Speaker 1>a geek and a doric and all that kind of stuff.

0:14:45.560 --> 0:14:49.080
<v Speaker 1>I know, it's shocking, isn't it, um, But I don't

0:14:49.120 --> 0:14:52.160
<v Speaker 1>know that that would have developed into that interest, right,

0:14:52.200 --> 0:14:55.480
<v Speaker 1>I might have become a comic book geek and never

0:14:55.680 --> 0:14:58.440
<v Speaker 1>really looked at computers instead of doing it the other

0:14:58.480 --> 0:15:02.120
<v Speaker 1>way around. UM. So really, if you think of it

0:15:02.160 --> 0:15:05.440
<v Speaker 1>that way and you extrapolate from that, because of my

0:15:05.520 --> 0:15:08.280
<v Speaker 1>love of tech, in no small part, my love of

0:15:08.320 --> 0:15:11.000
<v Speaker 1>tech is what helped me get my job as a

0:15:11.040 --> 0:15:14.160
<v Speaker 1>writer at how Stuff Works dot com. If I didn't

0:15:14.280 --> 0:15:18.680
<v Speaker 1>love technology, I wouldn't have even thought to apply to

0:15:18.800 --> 0:15:23.800
<v Speaker 1>be a writer for a website. It's certainly contributed to

0:15:24.200 --> 0:15:27.240
<v Speaker 1>becoming the writer for the technology channel on how stuff

0:15:27.240 --> 0:15:29.840
<v Speaker 1>works dot com. When I first started at how Stuff Works,

0:15:30.400 --> 0:15:32.920
<v Speaker 1>I was not at the tech writer. I was one

0:15:32.960 --> 0:15:36.080
<v Speaker 1>of two staff writers, and that that's all we had

0:15:36.080 --> 0:15:41.560
<v Speaker 1>for staff writers. Uh. Eventually we built up our writing

0:15:41.640 --> 0:15:44.760
<v Speaker 1>staff so that we would differentiate and and and and

0:15:44.840 --> 0:15:48.640
<v Speaker 1>specialize in various channels on the site, and it fell

0:15:48.720 --> 0:15:51.360
<v Speaker 1>to me to be the tech writer, which I embraced

0:15:51.560 --> 0:15:56.280
<v Speaker 1>because I love technology. And uh. That's also why when

0:15:56.320 --> 0:15:58.960
<v Speaker 1>it came time to start launching podcasts and we talked

0:15:58.960 --> 0:16:01.560
<v Speaker 1>about Technology pod us, I was one of the people

0:16:01.600 --> 0:16:04.960
<v Speaker 1>talked to about doing the the Tech podcast. So I

0:16:05.000 --> 0:16:07.920
<v Speaker 1>can say for two reasons now, I would not be

0:16:08.120 --> 0:16:11.520
<v Speaker 1>on tech stuff if it weren't for Apple and Steve Jobs.

0:16:11.560 --> 0:16:13.880
<v Speaker 1>Because if I hadn't developed that love, I wouldn't even

0:16:13.880 --> 0:16:17.320
<v Speaker 1>be here, and I certainly wouldn't have the the desire

0:16:17.400 --> 0:16:21.960
<v Speaker 1>to talk about technology. But because of that I have.

0:16:22.240 --> 0:16:24.600
<v Speaker 1>You know, we have the tech Stuff podcast and I'm

0:16:24.640 --> 0:16:30.720
<v Speaker 1>a happy participant in it. M Um, Well it's um

0:16:30.960 --> 0:16:34.440
<v Speaker 1>listeners who remember back when we talked about the Amiga.

0:16:34.560 --> 0:16:38.280
<v Speaker 1>Remember that the Amiga was my first computer and UM

0:16:38.320 --> 0:16:42.200
<v Speaker 1>I got that back in which was, of course the

0:16:42.280 --> 0:16:46.080
<v Speaker 1>year after the UH the Macintosh came out, the Mac Classic,

0:16:46.760 --> 0:16:48.840
<v Speaker 1>which of course wasn't Classic back then because it was

0:16:48.840 --> 0:16:53.120
<v Speaker 1>brand new UM. And they both ran on similar processors,

0:16:53.120 --> 0:16:58.040
<v Speaker 1>the sixty thousand series Motor Role processor UM. And it's

0:16:58.080 --> 0:17:02.120
<v Speaker 1>it's funny because at the time, UM, those of us

0:17:02.120 --> 0:17:04.520
<v Speaker 1>who were Amiga people, and there are still a lot

0:17:04.560 --> 0:17:06.639
<v Speaker 1>of loyal Amigans out there, but a lot of them

0:17:06.640 --> 0:17:11.080
<v Speaker 1>are using other operating systems like me UM. You know

0:17:11.119 --> 0:17:14.879
<v Speaker 1>that at the time it was the Amiga versus the

0:17:14.880 --> 0:17:17.719
<v Speaker 1>Mac and the Atar E S T. And then there

0:17:17.720 --> 0:17:20.400
<v Speaker 1>were PCs out there, but those were business machines. Those

0:17:20.440 --> 0:17:23.040
<v Speaker 1>weren't home computers. Those weren't the machines that people brought

0:17:23.080 --> 0:17:26.560
<v Speaker 1>home because you couldn't do all the stuff you could.

0:17:26.560 --> 0:17:29.919
<v Speaker 1>I mean, it's like black, black and amber monitors. You know,

0:17:30.640 --> 0:17:34.400
<v Speaker 1>they specific protocols and they weren't designed to necessarily run

0:17:34.560 --> 0:17:37.080
<v Speaker 1>other kinds of programs. Yeah, so it seemed it seemed

0:17:37.280 --> 0:17:39.200
<v Speaker 1>to a lot of us that you know, it was

0:17:39.240 --> 0:17:44.040
<v Speaker 1>a three way race for what was coming in the future, UM,

0:17:44.119 --> 0:17:46.159
<v Speaker 1>and you would have you know, the the PC and

0:17:46.200 --> 0:17:48.600
<v Speaker 1>then you know the three of us, and I think

0:17:48.640 --> 0:17:51.200
<v Speaker 1>there were there was a lot of infighting, at least

0:17:51.200 --> 0:17:54.359
<v Speaker 1>that was my perception from the the Amiga side. And uh,

0:17:54.680 --> 0:17:57.240
<v Speaker 1>you know, I had I had a friend who I

0:17:57.560 --> 0:18:00.240
<v Speaker 1>teased a lot. He had a uh app well to

0:18:00.440 --> 0:18:03.879
<v Speaker 1>see UM and I teased him about that because he

0:18:03.920 --> 0:18:06.440
<v Speaker 1>had a monochrome monitor. And then I had a friend

0:18:06.480 --> 0:18:10.879
<v Speaker 1>who got a Mac and I was really impressed with

0:18:10.920 --> 0:18:12.480
<v Speaker 1>all the things. I had a couple of friends actually

0:18:12.480 --> 0:18:14.560
<v Speaker 1>had Max and I you know, played load Runner on

0:18:14.600 --> 0:18:18.360
<v Speaker 1>the machines and um, you know, I was really impressed

0:18:18.400 --> 0:18:21.240
<v Speaker 1>with the typography. And this is actually interesting. I had

0:18:21.280 --> 0:18:25.000
<v Speaker 1>never watched the two thousand five commencement address that that

0:18:25.080 --> 0:18:28.440
<v Speaker 1>Steve Jobs gave at Stanford UM. But he said after

0:18:28.520 --> 0:18:32.520
<v Speaker 1>he left Read College, UM, he had actually dropped in

0:18:32.520 --> 0:18:35.040
<v Speaker 1>on some classes and one of which was a calligraphy class,

0:18:35.119 --> 0:18:37.760
<v Speaker 1>which was really excellent. He said, you know, at the

0:18:37.800 --> 0:18:40.360
<v Speaker 1>time it was just something he was really interested in.

0:18:40.840 --> 0:18:44.280
<v Speaker 1>But he learned a lot about how letters look uh,

0:18:44.359 --> 0:18:50.760
<v Speaker 1>and and fonts and typefaces uh, things like spacing between letters. UM.

0:18:50.800 --> 0:18:53.439
<v Speaker 1>And he really wouldn't have necessarily chalked that up to

0:18:53.520 --> 0:18:57.920
<v Speaker 1>something that he would need, but later typography became one

0:18:57.920 --> 0:19:03.159
<v Speaker 1>of the core UH differences between the Macintosh and so

0:19:03.240 --> 0:19:07.240
<v Speaker 1>many other computers. I remember taking my Amiga to college

0:19:07.240 --> 0:19:10.399
<v Speaker 1>with me. UM. I started with the Amiga one thousand

0:19:10.440 --> 0:19:14.760
<v Speaker 1>that I got in high school, and then UM Amiga

0:19:14.800 --> 0:19:18.840
<v Speaker 1>three thousand, and I remember being frustrated because the campus

0:19:18.880 --> 0:19:23.719
<v Speaker 1>I went to UM it was a mac uh mac school,

0:19:23.920 --> 0:19:26.440
<v Speaker 1>so they had of course, you know, Apple has always been,

0:19:27.280 --> 0:19:29.480
<v Speaker 1>or at least back in the eighties and nineties, was

0:19:29.560 --> 0:19:34.399
<v Speaker 1>really pushing for the education market. And I've been remember

0:19:34.400 --> 0:19:36.280
<v Speaker 1>being really frustrated that the fonts in the Amiga just

0:19:36.320 --> 0:19:39.280
<v Speaker 1>weren't as when you printed things out. I wanted my

0:19:39.320 --> 0:19:41.800
<v Speaker 1>papers to look like everyone else's papers, and people who

0:19:41.800 --> 0:19:44.399
<v Speaker 1>had MAX could do so much more. And then the

0:19:44.440 --> 0:19:48.439
<v Speaker 1>Amiga gradually, you know, commodore folded and UH it just

0:19:48.480 --> 0:19:51.399
<v Speaker 1>gradually looked like I was going to be orphaned forever.

0:19:52.000 --> 0:19:54.600
<v Speaker 1>Um it appears that way now, but just a couple

0:19:54.640 --> 0:19:56.600
<v Speaker 1>of years ago it looked like, you know, there might

0:19:56.600 --> 0:20:00.280
<v Speaker 1>be a home for the Amiga in some context. UM.

0:20:00.280 --> 0:20:03.920
<v Speaker 1>But I got married and my wife brought her UH

0:20:04.040 --> 0:20:08.239
<v Speaker 1>mac LC two UM with her and we she had

0:20:08.280 --> 0:20:10.400
<v Speaker 1>a performer in college and then got an ELC two

0:20:11.040 --> 0:20:13.000
<v Speaker 1>and that was my first what I would consider my

0:20:13.040 --> 0:20:16.680
<v Speaker 1>first Mac. UM. And then you know, I just I

0:20:16.720 --> 0:20:18.720
<v Speaker 1>liked the operating system. The more I used it, the

0:20:18.720 --> 0:20:25.640
<v Speaker 1>more I liked it. UM. This was probably I guess. UM.

0:20:25.680 --> 0:20:28.040
<v Speaker 1>So UM. You know, I got to the point where

0:20:28.320 --> 0:20:31.159
<v Speaker 1>I really really enjoyed working on the operating system. I

0:20:31.160 --> 0:20:33.080
<v Speaker 1>got a job where I could do that. I was

0:20:33.119 --> 0:20:36.639
<v Speaker 1>into a little bit of graphic design type stuff. I

0:20:36.680 --> 0:20:39.680
<v Speaker 1>worked in a newspaper that was a Mac shop. Um.

0:20:39.720 --> 0:20:42.199
<v Speaker 1>It's where I needed to use Photoshop to h to

0:20:42.240 --> 0:20:45.040
<v Speaker 1>work on paper and cork express to do layout. UM.

0:20:45.520 --> 0:20:47.000
<v Speaker 1>And you know, the more I used it, the more

0:20:47.040 --> 0:20:49.240
<v Speaker 1>I liked it. And at that point, you know, it

0:20:49.359 --> 0:20:53.160
<v Speaker 1>was the Mac operating system versus uh Windows three point one,

0:20:53.600 --> 0:20:57.679
<v Speaker 1>which I mean Windows three point one was clunky. UM.

0:20:57.720 --> 0:21:01.680
<v Speaker 1>I think most people would agree to to that, and uh,

0:21:01.840 --> 0:21:03.560
<v Speaker 1>you know, I just decided that that's what I wanted

0:21:03.560 --> 0:21:05.720
<v Speaker 1>to do. And uh, you know, I ended up with

0:21:05.840 --> 0:21:08.520
<v Speaker 1>the very first iMac on the day it came out

0:21:08.760 --> 0:21:14.600
<v Speaker 1>in August of UM ended up getting several Macs over

0:21:14.640 --> 0:21:19.760
<v Speaker 1>the years, UM and other devices to my first iPod

0:21:19.840 --> 0:21:23.360
<v Speaker 1>was an iPod four G black and white scroll wheel. Um.

0:21:23.520 --> 0:21:26.400
<v Speaker 1>Then I got an iPod Touch later on. And uh,

0:21:26.440 --> 0:21:29.240
<v Speaker 1>I got the iPad the week it came out, not

0:21:29.320 --> 0:21:30.840
<v Speaker 1>the first day it came out, but the first week

0:21:30.840 --> 0:21:33.479
<v Speaker 1>it came out. I gave you no end of trouble

0:21:33.600 --> 0:21:36.000
<v Speaker 1>about that. Well, here's here's another thing. I mean. Steve

0:21:36.080 --> 0:21:39.359
<v Speaker 1>Jobs was famous for his reality distortion field where he

0:21:39.359 --> 0:21:42.119
<v Speaker 1>could he could talk you into stuff. And I admit

0:21:42.359 --> 0:21:46.440
<v Speaker 1>I was skeptical that a tablet would break in after

0:21:46.520 --> 0:21:49.560
<v Speaker 1>all the years of windows tablets. Um. And this is

0:21:49.600 --> 0:21:52.240
<v Speaker 1>after you know, several iterations of windows to the point

0:21:52.240 --> 0:21:54.280
<v Speaker 1>where you know, I've had I've worked at several jobs

0:21:54.280 --> 0:21:57.720
<v Speaker 1>where I needed windows, and I actually, um, actually don't

0:21:57.720 --> 0:22:01.879
<v Speaker 1>mind windows, you know. And I've used into and uh,

0:22:01.920 --> 0:22:03.720
<v Speaker 1>you know a couple other flavors of lenox, and I

0:22:03.760 --> 0:22:08.560
<v Speaker 1>like those two. I still prefer the Mac interface. Um.

0:22:08.600 --> 0:22:10.520
<v Speaker 1>But you know, looking at the windows tablets and when

0:22:10.600 --> 0:22:13.359
<v Speaker 1>you know the form factors there, and people are just

0:22:13.359 --> 0:22:16.520
<v Speaker 1>not embracing this outside of certain fields like the medical profession,

0:22:16.520 --> 0:22:18.600
<v Speaker 1>where it makes a lot of sense to have something

0:22:18.680 --> 0:22:21.520
<v Speaker 1>like that. And then you know, I picked one up

0:22:21.600 --> 0:22:24.200
<v Speaker 1>and I said, you know what this is this is different.

0:22:25.000 --> 0:22:27.919
<v Speaker 1>And I've heard people say, oh, well, you know, the

0:22:27.920 --> 0:22:31.480
<v Speaker 1>people who buy iPads, they buy iPads and and they're

0:22:31.560 --> 0:22:33.560
<v Speaker 1>finding ways to make use of them, but they didn't

0:22:33.560 --> 0:22:35.920
<v Speaker 1>really need one to begin with. But I would argue

0:22:35.960 --> 0:22:40.040
<v Speaker 1>that that's true of the personal computer. Um and I

0:22:40.119 --> 0:22:42.320
<v Speaker 1>think I may have even said that on this podcast before.

0:22:42.359 --> 0:22:45.199
<v Speaker 1>But um, you know, at the at the point in

0:22:45.240 --> 0:22:47.639
<v Speaker 1>the nineteen eighties, uh, you know when I got a

0:22:47.640 --> 0:22:50.320
<v Speaker 1>personal computer. Uh well, your dad had a good reason

0:22:50.359 --> 0:22:53.280
<v Speaker 1>to have a personal computer. Uh MoMA wanted to do

0:22:53.359 --> 0:22:56.160
<v Speaker 1>some finance stuff. To be fair, Dead also played video

0:22:56.200 --> 0:22:59.280
<v Speaker 1>games about as frequently as I did. So yeah, their

0:22:59.280 --> 0:23:02.000
<v Speaker 1>main times were Dead was quote unquote working on the

0:23:02.080 --> 0:23:07.520
<v Speaker 1>novel when he was really playing Sid Meier's Pirates. But yeah,

0:23:07.520 --> 0:23:10.600
<v Speaker 1>I mean for the most part, you know, people were

0:23:10.600 --> 0:23:13.600
<v Speaker 1>doing spreadsheets or writing letters on them. They but they weren't.

0:23:13.680 --> 0:23:15.840
<v Speaker 1>It wasn't a part of our lives because that was

0:23:15.960 --> 0:23:22.040
<v Speaker 1>pre uh pre internet in the home. Um. And you know,

0:23:22.119 --> 0:23:25.040
<v Speaker 1>I think as time has gone on, there have been

0:23:25.040 --> 0:23:29.800
<v Speaker 1>more complex uh things, you know, more more complex software

0:23:29.800 --> 0:23:34.320
<v Speaker 1>written for computers, and more types of games and more

0:23:34.400 --> 0:23:37.280
<v Speaker 1>types of productivity software and all kinds of things that

0:23:37.320 --> 0:23:39.240
<v Speaker 1>you didn't have before. And I think the iPad is

0:23:39.280 --> 0:23:42.000
<v Speaker 1>doing the same thing for tablets. UM. Now you have

0:23:42.040 --> 0:23:46.480
<v Speaker 1>the Android operating system in competition with it, and uh,

0:23:46.520 --> 0:23:50.040
<v Speaker 1>you know some of the others too, UM. And they're

0:23:50.080 --> 0:23:53.399
<v Speaker 1>competing with each other and making each other and making

0:23:53.440 --> 0:23:57.960
<v Speaker 1>all of the different varieties of hardware and software better.

0:23:58.680 --> 0:24:00.119
<v Speaker 1>And as it turns out, a lot of people do

0:24:00.760 --> 0:24:04.160
<v Speaker 1>have a place for a tablet in their daily routine. UM.

0:24:04.320 --> 0:24:07.000
<v Speaker 1>But it's something that somebody had to convince us well.

0:24:07.160 --> 0:24:09.960
<v Speaker 1>And and the first iMac was ridiculed for not having

0:24:11.000 --> 0:24:14.000
<v Speaker 1>a serial or a parallel port or a floppy disk drive.

0:24:14.080 --> 0:24:16.240
<v Speaker 1>That's that's interesting, you know, that's one of those things.

0:24:16.240 --> 0:24:19.480
<v Speaker 1>I've had this discussion with a couple of people recently. UM.

0:24:19.880 --> 0:24:23.080
<v Speaker 1>And that Steve Jobs one of the things he is

0:24:23.720 --> 0:24:30.640
<v Speaker 1>he was known for wash not being the most um

0:24:30.680 --> 0:24:34.639
<v Speaker 1>amicable to compromise. No, he was very He had a

0:24:34.760 --> 0:24:39.080
<v Speaker 1>very focused way of approaching a project, and anything that

0:24:39.960 --> 0:24:43.600
<v Speaker 1>was outside of that focus was you needed a darn

0:24:43.640 --> 0:24:46.680
<v Speaker 1>good reason to be able to have it, have Steve

0:24:46.720 --> 0:24:49.080
<v Speaker 1>Jobs consider it, and if you weren't able to defend

0:24:49.119 --> 0:24:54.840
<v Speaker 1>that idea, then it just didn't fly. UM and his approach.

0:24:54.960 --> 0:24:59.760
<v Speaker 1>His abrasive approach could carry over into company wide policy.

0:25:00.280 --> 0:25:02.120
<v Speaker 1>And one of those big ones, one of the ones

0:25:02.160 --> 0:25:05.399
<v Speaker 1>that still gets people up in arms, is the fact

0:25:05.400 --> 0:25:10.520
<v Speaker 1>that iOS does not support flash, and uh, you know that.

0:25:11.080 --> 0:25:16.640
<v Speaker 1>Here's the issue. HTML four, which is what we're using now,

0:25:17.520 --> 0:25:22.920
<v Speaker 1>does not support rich Internet experiences, at least not to

0:25:23.080 --> 0:25:25.679
<v Speaker 1>any big extent, which is why you have to have

0:25:25.800 --> 0:25:29.479
<v Speaker 1>all these other things added on to your browser in

0:25:29.560 --> 0:25:31.679
<v Speaker 1>order to be able to experience them, like flash or

0:25:31.680 --> 0:25:35.040
<v Speaker 1>silver White, those would be the big examples, so to

0:25:35.200 --> 0:25:37.960
<v Speaker 1>be able to create this rich content experience, which is

0:25:38.000 --> 0:25:40.640
<v Speaker 1>something that we've grown accustomed to on the web now

0:25:40.680 --> 0:25:43.919
<v Speaker 1>because as people have grown proficient in it, they've incorporated

0:25:43.960 --> 0:25:47.320
<v Speaker 1>into websites in very clever and useful ways, so it's

0:25:47.359 --> 0:25:52.480
<v Speaker 1>not just pretty, but actually functional. The problem is that

0:25:52.960 --> 0:25:55.879
<v Speaker 1>again natively, HTML four does not support that, so you

0:25:55.960 --> 0:25:58.640
<v Speaker 1>have to have these additional things added on to make

0:25:58.680 --> 0:26:04.239
<v Speaker 1>it work. So Apple doesn't support that for iOS, and

0:26:04.280 --> 0:26:08.600
<v Speaker 1>the the official argument from Apple is essentially that flash

0:26:08.640 --> 0:26:13.280
<v Speaker 1>makes things unstable and it drains battery life, so that

0:26:13.400 --> 0:26:16.520
<v Speaker 1>the reason why you won't find flash supported on an

0:26:16.560 --> 0:26:20.960
<v Speaker 1>iPhone or iPad or iPod touch is because it would

0:26:21.000 --> 0:26:24.200
<v Speaker 1>make the battery life drain much more quickly, and it

0:26:24.200 --> 0:26:28.199
<v Speaker 1>would be an an experience that the user would not

0:26:28.240 --> 0:26:31.640
<v Speaker 1>actually like. That's the official word. Um. There are other

0:26:32.119 --> 0:26:34.959
<v Speaker 1>things that you can take into consideration. For example, a

0:26:34.960 --> 0:26:40.720
<v Speaker 1>company probably doesn't want to empower a competitor by incorporating

0:26:40.760 --> 0:26:45.240
<v Speaker 1>their product directly into the experience. An Apple does compete

0:26:45.240 --> 0:26:49.760
<v Speaker 1>with Adobe on so flashes from Adobe, and Apple competes

0:26:49.800 --> 0:26:53.680
<v Speaker 1>with Adobe in certain areas. So if if iOS supported

0:26:53.960 --> 0:26:57.240
<v Speaker 1>U Flash, then by extension you could argue Apple is

0:26:57.400 --> 0:27:02.040
<v Speaker 1>somewhat supporting Adobe, and that in business doesn't always make sense.

0:27:02.359 --> 0:27:04.960
<v Speaker 1>So there's that level playing as well. Of course that's

0:27:05.000 --> 0:27:09.400
<v Speaker 1>not the that's not the public message. Um, But that's

0:27:09.440 --> 0:27:12.320
<v Speaker 1>a frustrate a lot of people, both users who want

0:27:12.359 --> 0:27:14.560
<v Speaker 1>to go and use websites that are using flash and

0:27:14.560 --> 0:27:17.959
<v Speaker 1>therefore they know long they can't access that information. This

0:27:18.000 --> 0:27:20.880
<v Speaker 1>is particularly a pain in the butt if you happen

0:27:20.920 --> 0:27:22.959
<v Speaker 1>to be looking for a place to eat and the

0:27:23.000 --> 0:27:28.840
<v Speaker 1>menu is in a Flash application, and happens so frequently. Um.

0:27:28.880 --> 0:27:31.439
<v Speaker 1>But jobs is other point he was making is that

0:27:31.480 --> 0:27:34.080
<v Speaker 1>he wanted to push for the development of HTML five.

0:27:34.160 --> 0:27:38.440
<v Speaker 1>The development and the rollout of HTML five because HTML

0:27:38.600 --> 0:27:43.000
<v Speaker 1>five was a solution to the problem of h m

0:27:43.080 --> 0:27:47.240
<v Speaker 1>L four does not natively support rich Internet applications. HTML

0:27:47.280 --> 0:27:50.800
<v Speaker 1>five was going to be built with the support built

0:27:50.840 --> 0:27:53.000
<v Speaker 1>in so that you didn't have to rely on a

0:27:53.080 --> 0:27:56.520
<v Speaker 1>third party solution to be able to have these experiences

0:27:56.560 --> 0:28:00.280
<v Speaker 1>on a web page. UM. Personally, I like that lution.

0:28:00.359 --> 0:28:03.880
<v Speaker 1>I like an elegant solution where it's across the board. Now,

0:28:04.040 --> 0:28:06.200
<v Speaker 1>if I were Adobe, I would not like that solution

0:28:06.280 --> 0:28:09.959
<v Speaker 1>at all because I'm like, well, you know, where's the problem.

0:28:10.000 --> 0:28:14.320
<v Speaker 1>We we've fixed that problem already. UM. But it's it's

0:28:14.320 --> 0:28:17.239
<v Speaker 1>the difference between say that you're building a building and

0:28:17.320 --> 0:28:19.680
<v Speaker 1>you want to patch a hole in the wall versus

0:28:19.720 --> 0:28:21.119
<v Speaker 1>you want to tear the wall down and build a

0:28:21.160 --> 0:28:24.040
<v Speaker 1>strong wall from the ground up, right. I mean that's

0:28:24.080 --> 0:28:27.320
<v Speaker 1>two different ways of achieving the same thing. Uh. And

0:28:27.920 --> 0:28:30.880
<v Speaker 1>it's just that Jobs when he would message that out,

0:28:31.880 --> 0:28:36.760
<v Speaker 1>was not gentle about it. On the other hand, Apple

0:28:36.840 --> 0:28:40.720
<v Speaker 1>did embrace the portable document format the PDFs um in

0:28:40.840 --> 0:28:43.800
<v Speaker 1>Mac os ten. It's been the standard, you know. It's

0:28:43.800 --> 0:28:47.160
<v Speaker 1>that you don't have to have the professional version of

0:28:47.200 --> 0:28:49.680
<v Speaker 1>Acrobat to save a document as a PDF, and you

0:28:49.720 --> 0:28:52.959
<v Speaker 1>haven't for years UM. And that was that was one

0:28:53.000 --> 0:28:55.160
<v Speaker 1>of the things that they touted. They said, this is

0:28:55.160 --> 0:28:59.480
<v Speaker 1>a feature of the operating system, UM, which I appreciate,

0:28:59.640 --> 0:29:01.840
<v Speaker 1>and they having a native PDF you here, And it's no,

0:29:02.720 --> 0:29:05.280
<v Speaker 1>it's no big deal. It's part of the the mac

0:29:05.320 --> 0:29:07.840
<v Speaker 1>Ostna operating system, right, So it wasn't something that they

0:29:07.840 --> 0:29:11.160
<v Speaker 1>applied across the board to every single you know, element

0:29:11.600 --> 0:29:14.760
<v Speaker 1>and and and I will admit to having problems with

0:29:14.840 --> 0:29:17.440
<v Speaker 1>flash not only on my Mac, but on occasionally on

0:29:17.520 --> 0:29:21.840
<v Speaker 1>PCs as well running windows. UM. Actually I don't think

0:29:21.840 --> 0:29:23.080
<v Speaker 1>I never had one with the one too, but I

0:29:23.120 --> 0:29:26.520
<v Speaker 1>don't use it as often. UM. So yeah, I mean

0:29:26.600 --> 0:29:31.280
<v Speaker 1>it's it's funny because immediately after they made the announcement, everybody, Oh, Apple,

0:29:31.360 --> 0:29:33.080
<v Speaker 1>what are you doing? You know you can't do that,

0:29:33.120 --> 0:29:36.920
<v Speaker 1>And then you started hearing it's kind of got a point. Yeah,

0:29:36.920 --> 0:29:38.400
<v Speaker 1>It's just that I happen to have a lot of

0:29:38.400 --> 0:29:42.240
<v Speaker 1>friends who developed for flash, they developed applications and flash

0:29:42.320 --> 0:29:46.280
<v Speaker 1>or or they they're animators who animate and flash and uh,

0:29:46.520 --> 0:29:49.120
<v Speaker 1>and they harbor some very strong feelings against that policy,

0:29:49.120 --> 0:29:51.920
<v Speaker 1>which is understandable, you know, But at the same time,

0:29:52.960 --> 0:29:57.760
<v Speaker 1>it's I liken this yesterday to UM if the United

0:29:57.800 --> 0:29:59.960
<v Speaker 1>States a few years ago tried to make a move

0:30:00.040 --> 0:30:04.240
<v Speaker 1>of to make the dollar coin a popular choice for people,

0:30:04.360 --> 0:30:06.360
<v Speaker 1>I'm sure they're more durable and they last longer than

0:30:06.800 --> 0:30:10.840
<v Speaker 1>dollar bills, right, so in the long run there they

0:30:10.960 --> 0:30:15.800
<v Speaker 1>cost less. It makes it's economical. But people just seemed

0:30:15.920 --> 0:30:19.280
<v Speaker 1>reluctant to make the move from paper to coins. And

0:30:19.560 --> 0:30:22.280
<v Speaker 1>part of the reason is because the United States did

0:30:22.320 --> 0:30:25.760
<v Speaker 1>not discontinue the paper money. Now, if they had done

0:30:25.840 --> 0:30:30.600
<v Speaker 1>the the what I would consider the intelligent thing, although painful,

0:30:31.000 --> 0:30:34.000
<v Speaker 1>because you're gonna have you're gonna have a transitionary period

0:30:34.000 --> 0:30:37.560
<v Speaker 1>where people are just gonna complain, like the Dickens. But

0:30:37.680 --> 0:30:39.960
<v Speaker 1>if they wanted, if they wanted to really make that transition,

0:30:40.000 --> 0:30:43.360
<v Speaker 1>they had to stop making the paper dollar bills and

0:30:43.400 --> 0:30:46.000
<v Speaker 1>stop circulating them so that when they got into banks,

0:30:46.040 --> 0:30:48.720
<v Speaker 1>they would be replaced with the coins, so that you

0:30:48.720 --> 0:30:51.160
<v Speaker 1>would gradually take the dollar bill out of circulation and

0:30:51.160 --> 0:30:53.760
<v Speaker 1>you'd have no choice but to use the coins. Now,

0:30:53.800 --> 0:30:56.120
<v Speaker 1>you definitely have a period where people would grumble and grown,

0:30:56.480 --> 0:30:58.360
<v Speaker 1>but but you would get to that point that you

0:30:58.400 --> 0:31:00.840
<v Speaker 1>wanted to get. You would reach the destination you needed

0:31:00.840 --> 0:31:03.040
<v Speaker 1>to get to, and you would do it much more

0:31:03.120 --> 0:31:06.640
<v Speaker 1>quickly and efficiently and without this kind of wishy washy approach.

0:31:07.160 --> 0:31:10.520
<v Speaker 1>That's what jobs as philosophy was with the flash and

0:31:10.680 --> 0:31:13.320
<v Speaker 1>HTML five was. You know, you ripped that band aid

0:31:13.360 --> 0:31:16.040
<v Speaker 1>off and you don't you know, we're not going to

0:31:16.120 --> 0:31:19.200
<v Speaker 1>support flash, and if our products are popular enough, that's

0:31:19.240 --> 0:31:21.400
<v Speaker 1>going to push for the development and roll out of

0:31:21.520 --> 0:31:24.240
<v Speaker 1>HTML five and it's going to ramp that up. And

0:31:24.280 --> 0:31:27.520
<v Speaker 1>if we don't do that, we may never get to

0:31:27.720 --> 0:31:31.560
<v Speaker 1>HTML five because there's not there's not an incentive to

0:31:31.640 --> 0:31:34.400
<v Speaker 1>do that. So I can definitely see it from jobs

0:31:34.400 --> 0:31:36.880
<v Speaker 1>as perspective. I can also see it from my friends perspectives,

0:31:36.880 --> 0:31:40.320
<v Speaker 1>who you know, are actually making their livelihood developing things

0:31:40.400 --> 0:31:44.080
<v Speaker 1>using flash, So I can see it both ways. Well,

0:31:44.120 --> 0:31:48.640
<v Speaker 1>even Adobe has done what I consider the intelligent thing, um,

0:31:48.720 --> 0:31:52.600
<v Speaker 1>which is, although they still of course are actively developing

0:31:52.720 --> 0:31:55.640
<v Speaker 1>flash and and moving it forward, they have also come

0:31:55.720 --> 0:32:00.080
<v Speaker 1>up with a a rich HTML five editor um that

0:32:00.080 --> 0:32:03.520
<v Speaker 1>they've released a beta of, and um, I'm starting to

0:32:03.560 --> 0:32:08.520
<v Speaker 1>see HTML five websites become more robust and uh, it's

0:32:08.520 --> 0:32:11.959
<v Speaker 1>impressive to see the development. And I mean again, this

0:32:12.040 --> 0:32:15.600
<v Speaker 1>is this is the same kind of thing where HTML

0:32:15.680 --> 0:32:19.240
<v Speaker 1>five is a lot less likely to cause problems. UM,

0:32:19.240 --> 0:32:21.920
<v Speaker 1>but I could see why Adobe would be very upset

0:32:21.920 --> 0:32:26.000
<v Speaker 1>about that, you know, from a from a developer standpoint of,

0:32:26.360 --> 0:32:31.160
<v Speaker 1>you know, creating new productivity software. UM. But yeah, I

0:32:31.160 --> 0:32:33.960
<v Speaker 1>mean you could definitely see. Uh. You know, people say

0:32:34.000 --> 0:32:36.400
<v Speaker 1>the same kinds of things about the closed environment of

0:32:36.520 --> 0:32:40.400
<v Speaker 1>iOS and the mac os. Ten. Um, you don't have

0:32:40.680 --> 0:32:45.040
<v Speaker 1>MATC clones. That's a big part of why the Mac

0:32:45.600 --> 0:32:49.120
<v Speaker 1>section of the h the the piece of the pie,

0:32:49.440 --> 0:32:52.960
<v Speaker 1>if you will, is very small. Um. It's hovered around

0:32:53.560 --> 0:32:56.120
<v Speaker 1>ten percent, was as low as you know, I think

0:32:56.200 --> 0:32:58.320
<v Speaker 1>under five at one point. It's been climbing for the

0:32:58.400 --> 0:33:01.760
<v Speaker 1>last while. Uh, lowly, very very slowly. A lot of people,

0:33:01.800 --> 0:33:05.840
<v Speaker 1>to um are have multiple computers. I have a Windows

0:33:05.840 --> 0:33:09.840
<v Speaker 1>computer and a Mac at home. UM, So you know,

0:33:10.040 --> 0:33:12.840
<v Speaker 1>I think I think it's disproportionate in some ways. And

0:33:12.920 --> 0:33:14.720
<v Speaker 1>it's also possible to run Windows on a Mac. And

0:33:14.720 --> 0:33:16.720
<v Speaker 1>I wonder if people count that too, because we caught

0:33:16.800 --> 0:33:19.600
<v Speaker 1>talking about copies of Windows and you have you have

0:33:19.720 --> 0:33:23.080
<v Speaker 1>one on your Mac, then that's counting one on both columns.

0:33:23.160 --> 0:33:30.120
<v Speaker 1>But anyway, when Steve Jobs had been fired from Apple, um,

0:33:30.160 --> 0:33:34.280
<v Speaker 1>you know, the the following administrations decided they wanted to

0:33:34.320 --> 0:33:38.080
<v Speaker 1>allow clones, and they had, They had allowed Motorola and

0:33:38.160 --> 0:33:40.800
<v Speaker 1>some others to um to come up with clones, and

0:33:40.800 --> 0:33:44.600
<v Speaker 1>they were licensing copies at the mac os for people

0:33:44.640 --> 0:33:46.680
<v Speaker 1>to use on other machines. And some of those other

0:33:46.720 --> 0:33:50.680
<v Speaker 1>machines were really good, um. In fact, at that point

0:33:50.760 --> 0:33:53.680
<v Speaker 1>some of them were considerably better than Apples, which the

0:33:53.760 --> 0:33:56.760
<v Speaker 1>quality was starting to flag at that point on some

0:33:56.840 --> 0:34:01.040
<v Speaker 1>of the machines, the product lines were confusing, and and uh,

0:34:01.080 --> 0:34:05.600
<v Speaker 1>when Steve came back to power at at Apple, um,

0:34:05.640 --> 0:34:09.880
<v Speaker 1>you know, he ended, he ended the cloning. UM. And

0:34:09.920 --> 0:34:14.760
<v Speaker 1>people complain about you know, well the app store prevents uh,

0:34:14.880 --> 0:34:18.800
<v Speaker 1>people from having choice. Um. But it has been argued

0:34:18.840 --> 0:34:24.640
<v Speaker 1>recently that Android is not completely open, and Google has

0:34:24.680 --> 0:34:27.120
<v Speaker 1>had to pull things from the Android app Store that

0:34:27.200 --> 0:34:31.120
<v Speaker 1>have proven embarrassing for them. UM. So I mean there's

0:34:31.120 --> 0:34:33.560
<v Speaker 1>a trade off to be made either things that actually

0:34:33.600 --> 0:34:37.799
<v Speaker 1>contained malware or things that were made malware more of

0:34:37.840 --> 0:34:40.880
<v Speaker 1>a possibility because they introduced vulnerabilities. I mean, yeah, that's

0:34:41.480 --> 0:34:44.080
<v Speaker 1>that's the danger that Google runs with their philosophy. Yeah,

0:34:44.280 --> 0:34:46.440
<v Speaker 1>and I could see an argument again, I could see

0:34:46.440 --> 0:34:49.400
<v Speaker 1>an argument for both. A closed system is gonna work

0:34:50.000 --> 0:34:54.280
<v Speaker 1>much more fluid. Each piece is going to work very

0:34:54.320 --> 0:34:57.920
<v Speaker 1>well with each other piece of the software. So my

0:34:58.040 --> 0:34:59.920
<v Speaker 1>iPod is going to think very well with my map.

0:35:00.160 --> 0:35:01.920
<v Speaker 1>And that was the thing is that Steve Jobs had

0:35:01.960 --> 0:35:04.480
<v Speaker 1>a very like I said, he had that focus. He

0:35:04.480 --> 0:35:08.680
<v Speaker 1>he was had a specific experience in mind, not just

0:35:08.719 --> 0:35:11.520
<v Speaker 1>a product, but the experience that the consumer would have

0:35:11.680 --> 0:35:15.880
<v Speaker 1>with that product. And that was where all the energy

0:35:16.000 --> 0:35:19.279
<v Speaker 1>and focus was directed was to achieve that experience. So

0:35:19.600 --> 0:35:23.319
<v Speaker 1>it wasn't good enough to just design something that was pretty,

0:35:23.480 --> 0:35:27.000
<v Speaker 1>or that had an interesting user interface, or that would

0:35:27.000 --> 0:35:31.359
<v Speaker 1>support and certain percentage of software. It was important to

0:35:31.440 --> 0:35:36.840
<v Speaker 1>have a product that delivered the this this experience that

0:35:36.880 --> 0:35:40.520
<v Speaker 1>Steve Jobs had come up with, and anything less was

0:35:40.600 --> 0:35:44.320
<v Speaker 1>unacceptable and UM and sometimes, you know, sometimes they failed,

0:35:44.360 --> 0:35:46.640
<v Speaker 1>they didn't always succeed with that, but that was kind

0:35:46.640 --> 0:35:49.520
<v Speaker 1>of the goal. And when you look at it that way,

0:35:50.160 --> 0:35:52.640
<v Speaker 1>it it kind of is a it's a very unique

0:35:52.680 --> 0:35:56.560
<v Speaker 1>approach to developing technology. You know, a lot of other

0:35:57.760 --> 0:36:02.360
<v Speaker 1>UH companies are focused on specifications, like, you know, we

0:36:02.400 --> 0:36:05.759
<v Speaker 1>need to have the fastest processor and the best graphics

0:36:05.760 --> 0:36:09.080
<v Speaker 1>processing unit and the best battery and all this kind

0:36:09.120 --> 0:36:13.000
<v Speaker 1>of stuff, and UH and they're looking at it piecemeal

0:36:13.120 --> 0:36:17.000
<v Speaker 1>like that instead of looking at necessarily the end result,

0:36:17.080 --> 0:36:19.399
<v Speaker 1>like what is the what is it that you're trying

0:36:19.400 --> 0:36:22.640
<v Speaker 1>to achieve with this product? And uh, Steve Jobs took

0:36:22.880 --> 0:36:27.040
<v Speaker 1>a totally different approach to that, and um, you know,

0:36:27.680 --> 0:36:29.759
<v Speaker 1>even if you don't like the products that you have

0:36:29.800 --> 0:36:34.960
<v Speaker 1>to at least admire the the the methodology that he followed,

0:36:35.320 --> 0:36:39.560
<v Speaker 1>and uh, the level of secrecy that he had even

0:36:39.600 --> 0:36:44.480
<v Speaker 1>within the own company, within Apple itself, UM, on these

0:36:44.480 --> 0:36:47.640
<v Speaker 1>these approaches, because you know, if that was part of

0:36:47.640 --> 0:36:50.480
<v Speaker 1>the thing was that during the process of development, you know,

0:36:50.520 --> 0:36:53.920
<v Speaker 1>you're gonna have some missteps along the way, and the

0:36:53.920 --> 0:36:56.840
<v Speaker 1>product that you come up with may not deliver in

0:36:56.880 --> 0:36:59.040
<v Speaker 1>the prototype form, may not deliver the experience you want.

0:36:59.080 --> 0:37:01.279
<v Speaker 1>So you don't want that information to get out into

0:37:01.320 --> 0:37:05.040
<v Speaker 1>the public because that's not what you're making YEA. Yeah,

0:37:05.560 --> 0:37:07.480
<v Speaker 1>I want to point out that, uh, you know, I

0:37:07.560 --> 0:37:09.839
<v Speaker 1>enjoy my Android phone and I like the idea of

0:37:09.880 --> 0:37:15.000
<v Speaker 1>being open. So you know, I wasn't being uh unequivocal,

0:37:15.520 --> 0:37:17.560
<v Speaker 1>you know, I think I think there are good reasons

0:37:17.600 --> 0:37:19.840
<v Speaker 1>for both. Um. But yeah, that that was one of

0:37:19.880 --> 0:37:22.600
<v Speaker 1>the other things, you know, Steve Jobs being a showman

0:37:23.320 --> 0:37:28.600
<v Speaker 1>and being able to deliver an entertaining keynote. Um. You know,

0:37:28.719 --> 0:37:33.120
<v Speaker 1>I I read accounts from Apple store uh people about

0:37:33.480 --> 0:37:35.839
<v Speaker 1>uh and that on on the special episode of Buzz

0:37:35.840 --> 0:37:40.200
<v Speaker 1>Out Loud the other night too, after which is seen

0:37:40.239 --> 0:37:43.839
<v Speaker 1>that show that that's very popular. Definitely you should check

0:37:43.880 --> 0:37:47.600
<v Speaker 1>it out, um over the Yeah. Absolutely, And they did

0:37:47.600 --> 0:37:50.240
<v Speaker 1>a special show on the night that that Steve jobs

0:37:51.160 --> 0:37:54.520
<v Speaker 1>passing was announced, and they were talking about how people

0:37:54.560 --> 0:37:57.880
<v Speaker 1>would customers would come into the store to watch the

0:37:57.960 --> 0:38:01.640
<v Speaker 1>Apple keynote on the big screen, and uh, you know,

0:38:01.840 --> 0:38:04.480
<v Speaker 1>he there was a flare. He had a marketing flare

0:38:04.480 --> 0:38:07.399
<v Speaker 1>about him too. He wasn't just a shrewd business person, um.

0:38:07.480 --> 0:38:10.440
<v Speaker 1>And and releasing details about the product. You know, the

0:38:10.680 --> 0:38:13.280
<v Speaker 1>fact that there was so much secrecy surrounding these products

0:38:13.320 --> 0:38:17.840
<v Speaker 1>beforehand enabled him to make the big reveal. Yeah, and

0:38:17.920 --> 0:38:20.279
<v Speaker 1>that's you know, the title of this episode is all

0:38:20.320 --> 0:38:23.640
<v Speaker 1>about one more thing. I mean that was that Steve

0:38:23.719 --> 0:38:26.759
<v Speaker 1>made that famous. And I don't know that it was intentional.

0:38:27.120 --> 0:38:29.120
<v Speaker 1>It was just supposed to be that last the bomb

0:38:29.160 --> 0:38:31.239
<v Speaker 1>dropping at the end. Oh hey, by the way, I

0:38:31.320 --> 0:38:34.359
<v Speaker 1>just happened to have this announcement, right, And and it

0:38:34.440 --> 0:38:38.680
<v Speaker 1>wasn't in every what eventually became known as the Steve Note.

0:38:38.880 --> 0:38:42.120
<v Speaker 1>It wasn't. It wasn't in every presentation, but when it

0:38:42.200 --> 0:38:44.080
<v Speaker 1>when he would include that where you know, you think

0:38:44.120 --> 0:38:46.080
<v Speaker 1>it's all wound up and you're thinking, wow, that was

0:38:46.120 --> 0:38:50.680
<v Speaker 1>a really compelling product that they unveiled. Oh and one

0:38:50.719 --> 0:38:53.080
<v Speaker 1>more thing, and the one more thing would just be

0:38:54.120 --> 0:38:56.280
<v Speaker 1>the thing that makes your jaw drop where you said, wow,

0:38:56.600 --> 0:39:00.440
<v Speaker 1>I was ready to buy one, when when the before

0:39:00.440 --> 0:39:01.960
<v Speaker 1>he said that, now I want to buy two home,

0:39:02.239 --> 0:39:03.719
<v Speaker 1>you know, I mean, it was just it was one

0:39:03.719 --> 0:39:07.480
<v Speaker 1>of those things where it's just it's such a great

0:39:07.520 --> 0:39:11.400
<v Speaker 1>grasp on marketing and salesmanship. Very I mean you you

0:39:11.400 --> 0:39:12.759
<v Speaker 1>could look at it the other way. You could say

0:39:12.760 --> 0:39:16.600
<v Speaker 1>he was very manipulative. You would not be wrong. But

0:39:16.680 --> 0:39:19.160
<v Speaker 1>the point is that he was just so good at

0:39:19.440 --> 0:39:25.200
<v Speaker 1>at conceiving of this this product all the way to

0:39:25.239 --> 0:39:27.960
<v Speaker 1>the point where he's unveiling it to you and showing

0:39:28.040 --> 0:39:32.120
<v Speaker 1>you why you should want it. And people would also

0:39:32.280 --> 0:39:35.080
<v Speaker 1>complain about Steve Jobs approach was to tell you what

0:39:35.200 --> 0:39:37.560
<v Speaker 1>you wanted, even you know, you know, like he knew

0:39:37.600 --> 0:39:41.879
<v Speaker 1>you better than you did, over and over again. That's

0:39:41.920 --> 0:39:44.080
<v Speaker 1>the point of marketing. Yeah, he was the fact that

0:39:44.120 --> 0:39:48.600
<v Speaker 1>he did it successfully multiple times. I mean I bring

0:39:48.640 --> 0:39:52.840
<v Speaker 1>it up over and over. I predicted that the iPad

0:39:52.880 --> 0:39:56.040
<v Speaker 1>would crash and burn because I could not imagine a

0:39:56.080 --> 0:39:58.960
<v Speaker 1>world where a tablet computer would work, where it would

0:39:59.000 --> 0:40:02.520
<v Speaker 1>be successful in consider a marketplace. And I was as

0:40:02.600 --> 0:40:06.520
<v Speaker 1>wrong as wrong can be. And I just completely underestimated

0:40:06.520 --> 0:40:10.400
<v Speaker 1>Steve Jobs and what his team did and his marketing ability.

0:40:10.719 --> 0:40:13.120
<v Speaker 1>You know, all of that together is what helped make

0:40:13.120 --> 0:40:15.759
<v Speaker 1>the iPad a success. It wasn't just that it was

0:40:15.800 --> 0:40:18.560
<v Speaker 1>a very compelling product on its own. It was if

0:40:18.600 --> 0:40:20.279
<v Speaker 1>you pick up an iPad and no one has ever

0:40:20.280 --> 0:40:22.440
<v Speaker 1>taught to you about it, and you start playing with it,

0:40:22.440 --> 0:40:26.160
<v Speaker 1>it's intuitive, it's got a low learning curve, it's fun

0:40:26.239 --> 0:40:29.759
<v Speaker 1>to use. Um. But if you listen to that presentation

0:40:29.800 --> 0:40:33.520
<v Speaker 1>that Steve Jobs gave, uh, you know, then you're you

0:40:33.640 --> 0:40:39.759
<v Speaker 1>Suddenly you hunger for it. And I just underestimated it entirely, um,

0:40:39.920 --> 0:40:42.960
<v Speaker 1>which you know, not the first time. But and I

0:40:42.960 --> 0:40:46.480
<v Speaker 1>do have another story of personal story that I'd share.

0:40:46.960 --> 0:40:49.440
<v Speaker 1>So I already touched on the fact that the Apple

0:40:49.480 --> 0:40:53.719
<v Speaker 1>to e kind of inspired my love of technology. Uh,

0:40:53.760 --> 0:40:56.279
<v Speaker 1>if we if we again extrapolate from that my love

0:40:56.280 --> 0:40:59.200
<v Speaker 1>of technology born from the apple to E. When I

0:40:59.200 --> 0:41:03.120
<v Speaker 1>went to high school, I actually took a keyboarding class.

0:41:03.160 --> 0:41:05.960
<v Speaker 1>It was like type typing, except it was for computers.

0:41:06.840 --> 0:41:10.160
<v Speaker 1>That was essentially learning to type, so same thing like. Okay,

0:41:10.200 --> 0:41:13.759
<v Speaker 1>so kids, those of you who are young. Back in

0:41:13.760 --> 0:41:16.160
<v Speaker 1>the day, there used to be a class in high

0:41:16.160 --> 0:41:18.880
<v Speaker 1>school where you would learn how to type on a typewriter.

0:41:19.400 --> 0:41:22.399
<v Speaker 1>And you would sit in a classroom and every desk

0:41:22.440 --> 0:41:24.160
<v Speaker 1>would have a typewriter on it, and it would be

0:41:24.200 --> 0:41:27.080
<v Speaker 1>the loudest room in the in the school, with the

0:41:27.120 --> 0:41:30.480
<v Speaker 1>possible exception of the shop where people are using you know,

0:41:30.960 --> 0:41:34.239
<v Speaker 1>band saws and stuff. People people didn't have typewriters in

0:41:34.280 --> 0:41:36.479
<v Speaker 1>their homes in a lot of cases, and so people

0:41:36.480 --> 0:41:39.880
<v Speaker 1>would pay others to type up papers for them for college.

0:41:39.880 --> 0:41:42.400
<v Speaker 1>For example, um my mom, who could type around a

0:41:42.440 --> 0:41:45.839
<v Speaker 1>hundred thirty words a minute. Uh my brother would often

0:41:45.880 --> 0:41:48.439
<v Speaker 1>ask her to type up his papers for him because

0:41:48.440 --> 0:41:50.439
<v Speaker 1>it would take him a lot longer and he would

0:41:50.480 --> 0:41:53.480
<v Speaker 1>make a lot more mistakes than than she would. So

0:41:53.840 --> 0:41:57.000
<v Speaker 1>the average person typing that just you know, you had

0:41:57.040 --> 0:42:00.279
<v Speaker 1>business people give stuff to their administrative assistance to type

0:42:00.280 --> 0:42:02.400
<v Speaker 1>of the business people didn't do it like they do

0:42:02.440 --> 0:42:06.200
<v Speaker 1>now with computers. Yeah, so different, different world. But but

0:42:06.200 --> 0:42:07.880
<v Speaker 1>but by the time I was going to high school,

0:42:07.920 --> 0:42:11.920
<v Speaker 1>there was this slow transition from typing class to keyboarding class.

0:42:11.960 --> 0:42:13.840
<v Speaker 1>It's the same thing since you're using a computer and

0:42:13.880 --> 0:42:17.640
<v Speaker 1>STAMA type different well, and also you had the benefit

0:42:17.760 --> 0:42:20.200
<v Speaker 1>of being able to hit the backspace button and delete

0:42:20.239 --> 0:42:23.839
<v Speaker 1>something without necessarily anyone hearing it because it didn't make

0:42:23.880 --> 0:42:28.440
<v Speaker 1>that weird noise as as corrective liquid is being applied

0:42:28.480 --> 0:42:30.919
<v Speaker 1>to the paper or the correction slips where you're sitting

0:42:30.920 --> 0:42:34.120
<v Speaker 1>there trying to hold it in there, right right, So anyway, uh,

0:42:34.280 --> 0:42:37.279
<v Speaker 1>you know that's in my typing class. The machines we

0:42:37.320 --> 0:42:41.400
<v Speaker 1>used were Max. We had MAX for for our type

0:42:41.440 --> 0:42:45.080
<v Speaker 1>of or keyboarding class. So again in high school, I

0:42:45.120 --> 0:42:48.759
<v Speaker 1>started to do UM keyboarding, and I eventually went into

0:42:48.840 --> 0:42:52.400
<v Speaker 1>data processing classes, which was the next level up. And

0:42:52.480 --> 0:42:55.720
<v Speaker 1>then by the end of data processing I was teaching

0:42:55.800 --> 0:42:59.720
<v Speaker 1>half the class because I was so familiar with the

0:42:59.280 --> 0:43:05.000
<v Speaker 1>the the Apple UM platform. And then uh so again

0:43:05.040 --> 0:43:07.480
<v Speaker 1>my love of technology continues to grow through high school.

0:43:08.000 --> 0:43:11.000
<v Speaker 1>When I get into college, because of my love of technology,

0:43:11.480 --> 0:43:17.880
<v Speaker 1>I adopted the whole online uh approach. Early. I didn't

0:43:17.880 --> 0:43:19.480
<v Speaker 1>have a whole lot in common with a lot of

0:43:19.480 --> 0:43:22.080
<v Speaker 1>the kids who were going to the college I started

0:43:22.120 --> 0:43:25.600
<v Speaker 1>going to when I was a freshman. So. But the

0:43:25.680 --> 0:43:28.240
<v Speaker 1>nice thing about the online world, which was just starting

0:43:28.239 --> 0:43:31.560
<v Speaker 1>to kind of take off in the early nineties, early

0:43:31.640 --> 0:43:33.080
<v Speaker 1>to mid nineties, which is when I was starting going

0:43:33.120 --> 0:43:36.920
<v Speaker 1>to college, um, since the online world was starting to

0:43:36.920 --> 0:43:39.440
<v Speaker 1>take off, that gave me access to people from around

0:43:39.480 --> 0:43:43.239
<v Speaker 1>the world, many of whom had similar interests in as

0:43:43.840 --> 0:43:46.359
<v Speaker 1>I did. And uh, of course the fact that they're

0:43:46.360 --> 0:43:49.080
<v Speaker 1>on a computer already means we share something in common

0:43:49.480 --> 0:43:51.839
<v Speaker 1>that we are at least not afraid of computers, and

0:43:51.960 --> 0:43:55.960
<v Speaker 1>probably we love computers. So on one of these um,

0:43:56.880 --> 0:43:59.040
<v Speaker 1>I went to U. I used to be a regular

0:43:59.160 --> 0:44:05.160
<v Speaker 1>on various telnet chat rooms. Kids ask your parents, UM, yeah,

0:44:05.160 --> 0:44:07.640
<v Speaker 1>they won't know. They won't know either unless they're geeks.

0:44:08.400 --> 0:44:10.120
<v Speaker 1>But anyway, there were there were chat rooms that you

0:44:10.239 --> 0:44:12.520
<v Speaker 1>go in. It's all text based and you you know,

0:44:12.600 --> 0:44:14.879
<v Speaker 1>created a handle and you could go in and chat

0:44:14.920 --> 0:44:19.160
<v Speaker 1>with people. I met a certain young lady on a

0:44:19.320 --> 0:44:22.760
<v Speaker 1>chat room who then we had conversations and we found

0:44:22.760 --> 0:44:25.400
<v Speaker 1>out we had a lot in common, and we talked

0:44:25.440 --> 0:44:27.280
<v Speaker 1>for a long time. We started talking on the phone,

0:44:27.760 --> 0:44:30.920
<v Speaker 1>she came down to visit me. We started dating, we

0:44:31.040 --> 0:44:33.520
<v Speaker 1>got engaged, and later on I got married to this woman.

0:44:34.440 --> 0:44:37.160
<v Speaker 1>Fourteen years later, I'm still married to her. Um. So

0:44:38.080 --> 0:44:41.799
<v Speaker 1>I met my wife through technology. My love of technology

0:44:41.880 --> 0:44:46.440
<v Speaker 1>is what led me to adopting this whole online approach.

0:44:47.239 --> 0:44:50.880
<v Speaker 1>If I had not had the Apple to E and

0:44:50.960 --> 0:44:53.560
<v Speaker 1>I had not developed that love of tech, I may

0:44:53.680 --> 0:44:56.520
<v Speaker 1>very well not have ever bothered with the whole online thing.

0:44:56.560 --> 0:44:59.439
<v Speaker 1>I might have thought that's not for me, that's that's

0:44:59.520 --> 0:45:03.279
<v Speaker 1>just we. I wouldn't have met the woman who I

0:45:03.320 --> 0:45:06.799
<v Speaker 1>fell in love with and got married to, and my

0:45:06.880 --> 0:45:10.040
<v Speaker 1>life would be very different. So you know, you have

0:45:10.120 --> 0:45:12.479
<v Speaker 1>to extrapolate, and there's no way to know for sure,

0:45:13.080 --> 0:45:16.440
<v Speaker 1>obviously because we haven't discovered the parallel worlds yet. But

0:45:16.560 --> 0:45:18.440
<v Speaker 1>in a way, you could say that because of what

0:45:18.520 --> 0:45:21.840
<v Speaker 1>Steve Jobs and Apple did, because that I developed my

0:45:21.920 --> 0:45:23.800
<v Speaker 1>love of tech back when I was a kid, because

0:45:23.800 --> 0:45:26.640
<v Speaker 1>I was using those machines, That's how I met my

0:45:26.680 --> 0:45:30.799
<v Speaker 1>wife many years later. I'm gonna do a sitcom about this,

0:45:30.920 --> 0:45:33.480
<v Speaker 1>is going to be called How I Met My Wife. UM,

0:45:33.520 --> 0:45:36.839
<v Speaker 1>I'm hoping to get Alison Hannaghan on board. I think

0:45:36.880 --> 0:45:41.000
<v Speaker 1>she's occupied. You know, I gotta start watching TV. Yeah anyway, Okay,

0:45:41.239 --> 0:45:44.440
<v Speaker 1>now I think it could be argued that, you know,

0:45:44.480 --> 0:45:47.600
<v Speaker 1>of course it's it's not all Steve Jobs world, but

0:45:47.640 --> 0:45:52.160
<v Speaker 1>because of people like Steve Jobs and Steve Wozniak, uh

0:45:52.400 --> 0:45:57.040
<v Speaker 1>J Minor, Um, Bill Gates, um, Paul Allen. You know,

0:45:57.120 --> 0:46:02.200
<v Speaker 1>these people made technology accessible to the average person and

0:46:02.840 --> 0:46:04.640
<v Speaker 1>uh you know all the people that worked on their

0:46:04.680 --> 0:46:07.080
<v Speaker 1>teams too. But there, you know, these are the faces

0:46:07.120 --> 0:46:11.080
<v Speaker 1>that we can identify as having made a difference, uh

0:46:11.120 --> 0:46:15.239
<v Speaker 1>and and doing that and uh you know there if

0:46:15.280 --> 0:46:18.719
<v Speaker 1>you don't like one company's product, it's been inspired by

0:46:18.760 --> 0:46:22.719
<v Speaker 1>the others and has inspired the others to do better. Um.

0:46:22.880 --> 0:46:25.160
<v Speaker 1>You could say the same thing for for Pixar too.

0:46:25.520 --> 0:46:29.400
<v Speaker 1>Once picks are uh you know, was was a George

0:46:29.440 --> 0:46:34.239
<v Speaker 1>Lucas company and uh, Steve Jobs. I think he bought it,

0:46:34.239 --> 0:46:36.760
<v Speaker 1>didn't he he took it? Yes, he bought it. Steve.

0:46:37.040 --> 0:46:40.080
<v Speaker 1>By the way, side, note, very first movie I saw

0:46:40.160 --> 0:46:42.760
<v Speaker 1>with the woman who would become my wife toy story

0:46:42.960 --> 0:46:47.200
<v Speaker 1>ha ha. So there you go. There's another one. Well, Pixar, uh,

0:46:47.320 --> 0:46:51.880
<v Speaker 1>you know, certainly didn't invent animation or computer animation, will

0:46:52.280 --> 0:46:57.080
<v Speaker 1>they were one of the one of the pioneers. Pioneers certainly, UM,

0:46:57.120 --> 0:46:58.720
<v Speaker 1>but they weren't the only ones to have the idea,

0:46:58.719 --> 0:47:02.479
<v Speaker 1>I'm sure, but they have revolutionized it. And I would

0:47:02.480 --> 0:47:06.560
<v Speaker 1>say people like DreamWorks, Uh, in competition with them, has

0:47:07.160 --> 0:47:12.720
<v Speaker 1>worked harder because they have pisar Um Disney's in house

0:47:12.800 --> 0:47:15.279
<v Speaker 1>people who were there you know, in addition to the

0:47:15.320 --> 0:47:19.880
<v Speaker 1>Pixar unit before, you know, they had a model to

0:47:19.880 --> 0:47:22.960
<v Speaker 1>to emulate. UM. And I think you could you could

0:47:22.960 --> 0:47:26.360
<v Speaker 1>say that Steve Jobs is a catalyst. Uh. He and

0:47:26.640 --> 0:47:30.560
<v Speaker 1>he inspired other people to work harder, both on his

0:47:30.640 --> 0:47:34.160
<v Speaker 1>own team and on the other teams. Uh. And he's

0:47:34.160 --> 0:47:36.600
<v Speaker 1>just the recognizable face that we could say, you know,

0:47:36.719 --> 0:47:40.399
<v Speaker 1>he made a difference. He you know, his companies gave

0:47:40.520 --> 0:47:44.400
<v Speaker 1>us products and and and things that we liked and

0:47:44.480 --> 0:47:48.800
<v Speaker 1>wanted to see and wanted to hold and use. Um.

0:47:48.840 --> 0:47:52.480
<v Speaker 1>You know. And it's uh And I think it probably

0:47:52.520 --> 0:47:57.560
<v Speaker 1>would have been a little different had he not um

0:47:57.600 --> 0:48:00.640
<v Speaker 1>not passed away so early, you know, at fifty years old.

0:48:01.320 --> 0:48:03.560
<v Speaker 1>You know, he he wasn't even you know, in retirement

0:48:03.600 --> 0:48:05.799
<v Speaker 1>age here in the United States is generally recognized to

0:48:05.800 --> 0:48:08.600
<v Speaker 1>be around sixty five, although it's harder to retire at

0:48:08.600 --> 0:48:11.640
<v Speaker 1>that age. You have many CEOs who work on at

0:48:11.640 --> 0:48:14.480
<v Speaker 1>their companies past that time. You know, he would have

0:48:14.520 --> 0:48:18.879
<v Speaker 1>been um, had his health not declined, he probably would

0:48:18.880 --> 0:48:22.240
<v Speaker 1>have been there at least another ten years at Apple

0:48:22.520 --> 0:48:26.080
<v Speaker 1>and uh, you know, served with Pixar and Disney, you know.

0:48:26.160 --> 0:48:28.640
<v Speaker 1>And it's just I think that's probably another reason why

0:48:28.680 --> 0:48:32.120
<v Speaker 1>his death affects us so deeply, is because we go, well,

0:48:32.160 --> 0:48:33.960
<v Speaker 1>you know what, I like what Apple is doing right now,

0:48:34.000 --> 0:48:37.120
<v Speaker 1>I like what Pixars doing. What would have happened? And

0:48:37.360 --> 0:48:40.399
<v Speaker 1>you know that in he's a person that we kind

0:48:40.400 --> 0:48:43.319
<v Speaker 1>of identified with and wanted to know more about. And yeah,

0:48:43.320 --> 0:48:46.760
<v Speaker 1>he was mysterious as well. And I mean he definitely

0:48:47.200 --> 0:48:49.360
<v Speaker 1>there's definitely a whole mythology around him. I mean the

0:48:49.360 --> 0:48:52.440
<v Speaker 1>fact we've we've touched on that with the reality distortion field.

0:48:53.000 --> 0:48:57.280
<v Speaker 1>You know that that's one of that's a mythical feature

0:48:57.400 --> 0:49:02.040
<v Speaker 1>to Steve Jobs. And you know, even his competitors have

0:49:02.160 --> 0:49:06.279
<v Speaker 1>come out and said some pretty remarkable things about him. Um,

0:49:06.320 --> 0:49:09.040
<v Speaker 1>the people people who both worked with him and competed

0:49:09.040 --> 0:49:13.560
<v Speaker 1>against him in the world of technology after his passing

0:49:13.600 --> 0:49:16.440
<v Speaker 1>have said some pretty phenomenal things. Bill Gates, I'll go

0:49:16.440 --> 0:49:18.680
<v Speaker 1>ahead and quote Bill Gates, because that's a great example.

0:49:19.719 --> 0:49:22.719
<v Speaker 1>He said. Steve and I first met nearly thirty years

0:49:22.719 --> 0:49:25.160
<v Speaker 1>ago and have been colleagues, competitors, and friends over the

0:49:25.239 --> 0:49:27.760
<v Speaker 1>course of more than half our lives. The world rarely

0:49:27.760 --> 0:49:31.040
<v Speaker 1>sees someone who has had the profound impact Steve has had,

0:49:31.200 --> 0:49:33.400
<v Speaker 1>the effects of which will be felt for many generations

0:49:33.400 --> 0:49:35.520
<v Speaker 1>to come. For those of us lucky enough to get

0:49:35.560 --> 0:49:38.240
<v Speaker 1>to work with him, it's been an insanely great honor.

0:49:39.040 --> 0:49:42.720
<v Speaker 1>And I mean you know that that speaks volumes too,

0:49:42.880 --> 0:49:48.280
<v Speaker 1>that people who were either actively in a company UM

0:49:48.280 --> 0:49:52.040
<v Speaker 1>that competed against Apple or in their past had that

0:49:52.160 --> 0:49:57.360
<v Speaker 1>they they also recognize his his contribution to the technologology

0:49:57.360 --> 0:50:01.800
<v Speaker 1>industry UM from the earliest days of Google. Whenever Larry

0:50:01.800 --> 0:50:04.279
<v Speaker 1>and I saught inspiration for vision and leadership, we needed

0:50:04.320 --> 0:50:08.200
<v Speaker 1>to look no farther than Coopertino. Steve, your passion for

0:50:08.280 --> 0:50:10.279
<v Speaker 1>excellence is felt by anyone who has ever touched an

0:50:10.320 --> 0:50:12.640
<v Speaker 1>Apple product, including the MacBook. I am writing this on

0:50:12.760 --> 0:50:16.359
<v Speaker 1>right now. That was Saragey Brin and Larry page two.

0:50:16.400 --> 0:50:18.480
<v Speaker 1>I am very, very sad to hear the news about Steve.

0:50:18.520 --> 0:50:22.000
<v Speaker 1>He was a great man with incredible achievements and amazing brilliance.

0:50:22.920 --> 0:50:26.360
<v Speaker 1>Um Mark Zuckerberg. Steve, thank you for being a mentor

0:50:26.400 --> 0:50:29.319
<v Speaker 1>and friend. Thanks for showing that what you build can

0:50:29.440 --> 0:50:34.400
<v Speaker 1>change the world. I will miss you, Michael Dell, CEO

0:50:34.640 --> 0:50:37.680
<v Speaker 1>of Dell Incorporated. So today the world lost a visionary leader,

0:50:37.719 --> 0:50:40.479
<v Speaker 1>the technology industry lost an iconic legend, and I lost

0:50:40.480 --> 0:50:43.080
<v Speaker 1>a friend and fellow founder. The legacy of Steve Jobs

0:50:43.080 --> 0:50:47.040
<v Speaker 1>will be remembered for generations to come. I mean, it's

0:50:47.040 --> 0:50:49.520
<v Speaker 1>that that from the person who said that Apple should

0:50:49.520 --> 0:50:54.080
<v Speaker 1>have been closed and sold back to the investors. The

0:50:54.520 --> 0:50:57.359
<v Speaker 1>proceeds given back to the investors. Yeah, there there are

0:50:57.760 --> 0:50:59.480
<v Speaker 1>worse that was in the dark days of Apple. Two

0:50:59.560 --> 0:51:04.560
<v Speaker 1>dozen of these tributes coming from not just industry leaders

0:51:04.560 --> 0:51:08.960
<v Speaker 1>in technology, but politicians, artists. You know, there there are

0:51:09.160 --> 0:51:12.040
<v Speaker 1>musicians out there who credit their success in no small

0:51:12.120 --> 0:51:14.680
<v Speaker 1>part to the fact that iTunes gave them a venue

0:51:14.719 --> 0:51:18.359
<v Speaker 1>that otherwise they would not have had. Um And you know,

0:51:18.560 --> 0:51:22.200
<v Speaker 1>you could even argue all iTunes has had a it

0:51:22.239 --> 0:51:24.880
<v Speaker 1>has sort of a monopoly effect. But then but then

0:51:24.920 --> 0:51:28.320
<v Speaker 1>you had other companies like Amazon come in and again

0:51:28.480 --> 0:51:30.759
<v Speaker 1>because of what Steve Jobs had done that made it

0:51:30.800 --> 0:51:35.520
<v Speaker 1>possible for other companies to do a similar approach or

0:51:35.560 --> 0:51:39.240
<v Speaker 1>an approach that was different enough to compete against iTunes Um.

0:51:39.280 --> 0:51:41.719
<v Speaker 1>But without that pioneering work, we can't say for sure

0:51:41.760 --> 0:51:43.319
<v Speaker 1>whether or not that would have happened. Maybe it would

0:51:43.320 --> 0:51:45.880
<v Speaker 1>have happened, but it would have happened later or differently

0:51:46.360 --> 0:51:48.600
<v Speaker 1>or differently. I mean, I we there's no way of

0:51:48.640 --> 0:51:51.759
<v Speaker 1>knowing right now whether or not if Steve Jobs had

0:51:51.800 --> 0:51:55.239
<v Speaker 1>never come back to Apple, if they had never gone

0:51:55.280 --> 0:52:00.160
<v Speaker 1>into portable electronics the way they did, would smartphones be

0:52:00.200 --> 0:52:03.640
<v Speaker 1>a consumer product right now? It's hard to say. I mean,

0:52:03.680 --> 0:52:07.200
<v Speaker 1>before the iPhone, they really weren't. Uh, there were people

0:52:07.200 --> 0:52:09.640
<v Speaker 1>who had them, there were early adopters, and there were

0:52:09.680 --> 0:52:12.399
<v Speaker 1>other folks who had them, but as a widespread thing,

0:52:12.560 --> 0:52:16.160
<v Speaker 1>it just didn't. It didn't exist. So maybe it would

0:52:16.160 --> 0:52:18.040
<v Speaker 1>have happened, but it would have happened on a in

0:52:18.080 --> 0:52:20.440
<v Speaker 1>a different way, and perhaps perhaps we'd be in a

0:52:20.560 --> 0:52:24.920
<v Speaker 1>very slow ramp to people adopting smartphones instead of the

0:52:25.040 --> 0:52:29.319
<v Speaker 1>crazy one we're on now. We are rapidly getting to

0:52:29.719 --> 0:52:33.759
<v Speaker 1>be the longest Tech Stuff episode ever, and we've done

0:52:33.800 --> 0:52:37.319
<v Speaker 1>that three times this year. Now. I can't think of

0:52:38.000 --> 0:52:41.359
<v Speaker 1>I this is certainly a topic that I think it

0:52:41.400 --> 0:52:45.360
<v Speaker 1>befits an extra long episode of tech stuff. Yeah, and

0:52:45.360 --> 0:52:49.040
<v Speaker 1>I'm sure that that many of you will have comments

0:52:49.120 --> 0:52:52.600
<v Speaker 1>and questions for us. Um you know, it's by the

0:52:52.640 --> 0:52:56.799
<v Speaker 1>time this will actually publish that the rawness of these

0:52:56.800 --> 0:52:59.880
<v Speaker 1>passing will we'll have subsided somewhat, will go back to

0:53:00.000 --> 0:53:04.520
<v Speaker 1>saying the other company stinks. Um. But and it's sad that,

0:53:04.680 --> 0:53:07.040
<v Speaker 1>you know, takes an event like this to sort of

0:53:07.040 --> 0:53:09.160
<v Speaker 1>bring people together for a few days ago. You know what,

0:53:09.200 --> 0:53:12.920
<v Speaker 1>we're all we're all competitors, but ultimately we're all friends too,

0:53:13.080 --> 0:53:16.879
<v Speaker 1>and yeah, you know, yeah, our goal each other, right,

0:53:16.960 --> 0:53:20.560
<v Speaker 1>Our goal is the same as to create compelling products

0:53:20.560 --> 0:53:25.120
<v Speaker 1>for consumers that are that truly are useful, because you know,

0:53:25.680 --> 0:53:28.320
<v Speaker 1>if you don't do that, then you get a reputation

0:53:28.320 --> 0:53:31.680
<v Speaker 1>for making crap. Yea, you know, I mean that's the

0:53:31.800 --> 0:53:33.719
<v Speaker 1>that's the bottom line. And if you get that reputation,

0:53:33.760 --> 0:53:36.920
<v Speaker 1>you don't stay in business long. So um so everyone,

0:53:37.040 --> 0:53:38.920
<v Speaker 1>you know, Yeah, there was a lot of competition, and

0:53:38.960 --> 0:53:41.640
<v Speaker 1>not all of it was friendly, but it was definitely

0:53:41.800 --> 0:53:44.960
<v Speaker 1>that there was definitely a level of respect that we

0:53:45.040 --> 0:53:47.400
<v Speaker 1>may not have always may not have always translated to

0:53:47.400 --> 0:53:49.400
<v Speaker 1>the way the words that were used, but it was

0:53:49.440 --> 0:53:52.800
<v Speaker 1>definitely underlying it. Well, we're gonna wrap up this episode

0:53:53.480 --> 0:53:56.400
<v Speaker 1>and uh, if you guys have any specific thoughts about

0:53:56.440 --> 0:54:01.400
<v Speaker 1>Steve Jobs and Apple and how maybe those the projects

0:54:01.400 --> 0:54:03.879
<v Speaker 1>that came for that company have affected you, whether even

0:54:03.960 --> 0:54:07.239
<v Speaker 1>if it's not necessarily like oh, glowing praise, that's not

0:54:07.280 --> 0:54:10.440
<v Speaker 1>what we're asking for really, just kind of giving context

0:54:10.840 --> 0:54:14.200
<v Speaker 1>to what see Jobs did, what Apple did, both the

0:54:14.200 --> 0:54:17.040
<v Speaker 1>good and the bad. It's not all not all positive.

0:54:17.360 --> 0:54:19.880
<v Speaker 1>Let us know, though, Send us an email or address

0:54:19.920 --> 0:54:22.239
<v Speaker 1>as tech stuff at how stuff works dot com or

0:54:22.360 --> 0:54:25.840
<v Speaker 1>better yet, go on to our Twitter or Facebook account

0:54:25.840 --> 0:54:27.839
<v Speaker 1>and let us know through their Facebook is a great

0:54:27.840 --> 0:54:29.879
<v Speaker 1>way for us to have a conversation with a group

0:54:29.960 --> 0:54:33.439
<v Speaker 1>of people, and um, maybe we won't create too many

0:54:33.440 --> 0:54:36.279
<v Speaker 1>flame wars this way, but look for us there are

0:54:36.360 --> 0:54:40.080
<v Speaker 1>handle is text Stuff, hs W and Chris and I

0:54:40.120 --> 0:54:44.440
<v Speaker 1>will talk to you again really soon. Be sure to

0:54:44.520 --> 0:54:47.280
<v Speaker 1>check out our new video podcast, Stuff from the Future.

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0:54:49.960 --> 0:54:54.759
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