1 00:00:00,280 --> 00:00:02,960 Speaker 1: Brought to you by the reinvented two thousand twelve Camray. 2 00:00:03,160 --> 00:00:08,840 Speaker 1: It's ready. Are you get in touch with technology with 3 00:00:09,000 --> 00:00:17,640 Speaker 1: tech Stuff from how stuff Works dot coming. Hello everyone, 4 00:00:17,720 --> 00:00:21,680 Speaker 1: and welcome to text Stuff. I'm Jonathan Strickland, the senior 5 00:00:21,720 --> 00:00:23,920 Speaker 1: writer here at how stuff works dot Com, and sitting 6 00:00:23,920 --> 00:00:29,520 Speaker 1: across from me, as always, is editor Chris Pallette. Here's 7 00:00:29,560 --> 00:00:34,479 Speaker 1: to the crazy ones, the misfits, the rebels, the troublemakers, 8 00:00:35,280 --> 00:00:38,760 Speaker 1: the round pegs and the square holes, the ones who 9 00:00:38,800 --> 00:00:43,199 Speaker 1: see things differently. They're not fond of rules and they 10 00:00:43,240 --> 00:00:47,640 Speaker 1: have no respect for the status quo. You can quote them, 11 00:00:48,000 --> 00:00:52,680 Speaker 1: disagree with them, glorify or vilify them about the only 12 00:00:52,680 --> 00:00:56,440 Speaker 1: thing you can't do is ignore them. Because they change things. 13 00:00:57,320 --> 00:01:01,120 Speaker 1: They push the human race forward. And while some may 14 00:01:01,120 --> 00:01:04,880 Speaker 1: see them as the crazy ones, we see genius because 15 00:01:04,880 --> 00:01:06,760 Speaker 1: the people who are crazy enough to think they can 16 00:01:06,840 --> 00:01:11,959 Speaker 1: change the world are the ones who do. So. We're 17 00:01:12,000 --> 00:01:15,360 Speaker 1: doing a very special episode of tech Stuff, and uh, 18 00:01:15,560 --> 00:01:17,639 Speaker 1: it's not something that we would normally do. We've already 19 00:01:17,640 --> 00:01:21,440 Speaker 1: done two episodes about Steve Jobs, one of them specifically 20 00:01:21,640 --> 00:01:25,160 Speaker 1: about Steve Jobs about because we were doing a compare 21 00:01:25,160 --> 00:01:28,520 Speaker 1: and contrast with Bill Gates. In fact, the original concept 22 00:01:28,520 --> 00:01:30,360 Speaker 1: of those two episodes, if you go back and look 23 00:01:30,360 --> 00:01:32,800 Speaker 1: at the history of tech stuff. Originally we were just 24 00:01:32,800 --> 00:01:35,319 Speaker 1: gonna do one episode where we're just going to compare 25 00:01:35,319 --> 00:01:39,760 Speaker 1: and contrast the two men, and it became abundantly clear 26 00:01:40,000 --> 00:01:42,360 Speaker 1: as we were recording the show that that was not 27 00:01:42,480 --> 00:01:45,160 Speaker 1: going to happen because it was just too much stuff 28 00:01:45,200 --> 00:01:48,040 Speaker 1: about both of those men. So each one got his 29 00:01:48,040 --> 00:01:51,920 Speaker 1: own episode. Yeah, they're the thing that struck I think 30 00:01:51,960 --> 00:01:54,960 Speaker 1: both Jonathan and me if I mean sure, I think 31 00:01:55,000 --> 00:01:56,840 Speaker 1: I'm doing a little mind reading, but I think I'm right. 32 00:01:57,200 --> 00:01:59,240 Speaker 1: The one thing that struck both of us is that 33 00:01:59,600 --> 00:02:03,640 Speaker 1: these two guys not only influenced tech from a particular 34 00:02:04,680 --> 00:02:07,960 Speaker 1: point in time, but they are eerily similar in a 35 00:02:07,960 --> 00:02:09,720 Speaker 1: lot of in a lot of respects. There are a 36 00:02:09,720 --> 00:02:13,680 Speaker 1: lot of parallels about the same age. They both dropped 37 00:02:13,680 --> 00:02:17,080 Speaker 1: out of school to found a company, to found a company, uh, 38 00:02:17,120 --> 00:02:19,760 Speaker 1: and they worked together for a very long time and 39 00:02:19,800 --> 00:02:23,600 Speaker 1: against one another, both of them very strong personalities. Our 40 00:02:23,639 --> 00:02:26,239 Speaker 1: second episode about Steve Jobs was really about what was 41 00:02:26,280 --> 00:02:28,960 Speaker 1: going to happen to Apple once Steve Jobs stepped down, 42 00:02:29,160 --> 00:02:33,280 Speaker 1: which he did earlier. Inn Now we're recording this episode 43 00:02:33,840 --> 00:02:38,280 Speaker 1: the week that we learned of Steve Jobs as death. So, um, 44 00:02:38,320 --> 00:02:42,880 Speaker 1: it's tough. It's weird to be upset about a CEO 45 00:02:43,120 --> 00:02:46,400 Speaker 1: whom you've never met. But at the same time, it 46 00:02:46,520 --> 00:02:52,160 Speaker 1: is impossible to deny Steve jobs as impact on technology 47 00:02:52,280 --> 00:02:57,200 Speaker 1: and on us personally and professionally. So we know that 48 00:02:57,240 --> 00:03:02,280 Speaker 1: you've probably heard multiple memorial and tributes, lots of people 49 00:03:02,320 --> 00:03:07,320 Speaker 1: have been saying very uh deep things about Steve Jobs. 50 00:03:07,639 --> 00:03:11,000 Speaker 1: We're not really going to dive into his life or 51 00:03:11,280 --> 00:03:15,480 Speaker 1: anything like that in this episode because one, we've done 52 00:03:15,520 --> 00:03:17,840 Speaker 1: it before and to other people are doing that so 53 00:03:17,919 --> 00:03:19,840 Speaker 1: much right now that there's just not a point. We 54 00:03:19,880 --> 00:03:23,840 Speaker 1: wanted to talk more about how Steve Jobs work and 55 00:03:23,919 --> 00:03:28,080 Speaker 1: how Apple's products have affected us, both on a professional 56 00:03:28,160 --> 00:03:30,120 Speaker 1: level and on a personal level. And I think we're 57 00:03:30,160 --> 00:03:33,080 Speaker 1: just gonna kind of share some stories. And again, this 58 00:03:33,120 --> 00:03:35,720 Speaker 1: is not something we normally do. I mean, usually we 59 00:03:35,840 --> 00:03:38,480 Speaker 1: like to be friendly, we like to have our our banter, 60 00:03:38,680 --> 00:03:41,440 Speaker 1: but we don't tend to share a lot about ourselves. Um. 61 00:03:41,520 --> 00:03:44,320 Speaker 1: In this show, little bits and pieces tend to come out, 62 00:03:44,360 --> 00:03:46,080 Speaker 1: but this one I think is going to be maybe 63 00:03:46,120 --> 00:03:50,160 Speaker 1: a little more um raw. Well, the you know, the 64 00:03:50,160 --> 00:03:53,000 Speaker 1: point of the show is for us to talk about technology, 65 00:03:53,240 --> 00:03:55,440 Speaker 1: not about us, and we we like to talk about 66 00:03:55,480 --> 00:03:59,200 Speaker 1: technology and humanity, you know, how how people use technology, 67 00:03:59,200 --> 00:04:05,440 Speaker 1: how technology have affects people. Um, And I think for once, uh, 68 00:04:05,600 --> 00:04:10,640 Speaker 1: we've come across a technology related person who uh he 69 00:04:10,720 --> 00:04:14,800 Speaker 1: was so larger than life at his company that it 70 00:04:14,840 --> 00:04:17,479 Speaker 1: was hard not to follow. And I think the same. Uh. 71 00:04:17,560 --> 00:04:19,440 Speaker 1: It's true, you know that, I'm sure that we have 72 00:04:19,480 --> 00:04:22,840 Speaker 1: some people who are who don't particularly like Apple or 73 00:04:22,880 --> 00:04:25,440 Speaker 1: its products because of the philosophy behind the company. Sure, 74 00:04:25,560 --> 00:04:28,000 Speaker 1: I think I think we would be having this same 75 00:04:28,080 --> 00:04:32,200 Speaker 1: kind of conversation about certain other people, including Bill Gates, 76 00:04:32,760 --> 00:04:37,000 Speaker 1: because we're interested in in these guys. And you can't 77 00:04:37,160 --> 00:04:41,960 Speaker 1: deny the impact. I mean, even let's say you never 78 00:04:42,080 --> 00:04:44,520 Speaker 1: have bought an Apple product in your life, that you 79 00:04:44,560 --> 00:04:48,240 Speaker 1: have no interest in Apple products whatsoever. The products you 80 00:04:48,279 --> 00:04:51,479 Speaker 1: do buy, we're influenced by Apple and vice versa. Yeah, 81 00:04:51,480 --> 00:04:55,880 Speaker 1: so either the products you bought is uh, it may 82 00:04:55,920 --> 00:04:58,680 Speaker 1: be that that the reason the products you bought looks 83 00:04:58,720 --> 00:05:00,680 Speaker 1: the way it does because of Apple for one of 84 00:05:00,720 --> 00:05:04,080 Speaker 1: two reasons. Either the company wanted to make something that 85 00:05:04,200 --> 00:05:06,880 Speaker 1: looked sort of like Apple products because Apple products have 86 00:05:07,000 --> 00:05:11,479 Speaker 1: such a undeniable appeal among a very large portion of 87 00:05:11,480 --> 00:05:16,560 Speaker 1: the population, or it specifically does not look like an 88 00:05:16,560 --> 00:05:19,960 Speaker 1: Apple product in order to go a totally different direction. 89 00:05:20,040 --> 00:05:22,920 Speaker 1: But either way, the decision for that design was at 90 00:05:22,960 --> 00:05:26,720 Speaker 1: least somewhat based upon what Apple did. Apple did the 91 00:05:26,760 --> 00:05:30,640 Speaker 1: same thing. In fact, before we get into our personal stories, 92 00:05:31,000 --> 00:05:33,800 Speaker 1: one of the things I've said several times this week 93 00:05:34,440 --> 00:05:37,480 Speaker 1: since his passing is that what Steve Jobs was really 94 00:05:37,480 --> 00:05:41,040 Speaker 1: a master at was taking a look at existing technology 95 00:05:41,120 --> 00:05:44,680 Speaker 1: that had not met with much success in the consumer 96 00:05:44,720 --> 00:05:47,520 Speaker 1: market and find a way to make it work in 97 00:05:47,560 --> 00:05:51,600 Speaker 1: the consumer market. So it's not necessarily that he invented things, 98 00:05:52,000 --> 00:05:56,160 Speaker 1: but that he took stuff that just the average consumer 99 00:05:56,200 --> 00:05:59,520 Speaker 1: either wasn't aware of or wasn't interested in, and turned 100 00:05:59,560 --> 00:06:03,000 Speaker 1: that into way must have product. And that is genius. 101 00:06:03,400 --> 00:06:05,760 Speaker 1: It may not be the sort of genius that you know, 102 00:06:05,800 --> 00:06:07,760 Speaker 1: you get the light bulb that pops up over your 103 00:06:07,760 --> 00:06:10,840 Speaker 1: head and you suddenly invent something phenomenal, But it may 104 00:06:10,839 --> 00:06:12,839 Speaker 1: be that you look at something that no one else 105 00:06:12,880 --> 00:06:15,560 Speaker 1: has given really a chance because it just doesn't seem 106 00:06:15,600 --> 00:06:19,320 Speaker 1: like anyone's interested in it. You do your magic, and 107 00:06:19,360 --> 00:06:22,479 Speaker 1: then suddenly everyone once one and let's here's a quick 108 00:06:22,560 --> 00:06:25,120 Speaker 1: rundown of some of the stuff that Steve Jobs was 109 00:06:25,160 --> 00:06:28,119 Speaker 1: really able to to push out there. First of all, 110 00:06:28,320 --> 00:06:31,919 Speaker 1: he's one of the geniuses who really did usher in 111 00:06:32,080 --> 00:06:35,400 Speaker 1: the era of the personal computer. You know, personal computers 112 00:06:35,440 --> 00:06:38,800 Speaker 1: didn't begin with the Apple Too, but the once the 113 00:06:38,839 --> 00:06:41,680 Speaker 1: Apple to hit the market, they started to really become 114 00:06:41,720 --> 00:06:44,719 Speaker 1: popular among consumers. They were still luxury products. They were 115 00:06:44,839 --> 00:06:49,080 Speaker 1: very expensive, especially for the time. Um but before the 116 00:06:49,080 --> 00:06:52,839 Speaker 1: Apple Too, personal computers were really in the realm of 117 00:06:52,880 --> 00:06:57,640 Speaker 1: hobbyists and early adopters, and beyond that that market, you 118 00:06:57,640 --> 00:07:00,320 Speaker 1: didn't see a lot of personal computers out there. Apple 119 00:07:00,360 --> 00:07:03,119 Speaker 1: to change that. Now, other computers came behind the Apple 120 00:07:03,160 --> 00:07:06,000 Speaker 1: too and even broke through other barriers, but that was 121 00:07:06,040 --> 00:07:09,200 Speaker 1: one of those early successes. Then you have the Mac, 122 00:07:09,600 --> 00:07:12,960 Speaker 1: which had the first real graphical user interface and mouse 123 00:07:13,000 --> 00:07:17,600 Speaker 1: combination for a personal computer. Right, those those were not new. 124 00:07:18,400 --> 00:07:21,440 Speaker 1: The mouse and graphical user interface had been displayed as 125 00:07:21,440 --> 00:07:25,920 Speaker 1: far back as I think the late sixties over at Xerox. Yeah, 126 00:07:26,040 --> 00:07:29,120 Speaker 1: and um you know that that actually makes this is 127 00:07:29,160 --> 00:07:31,160 Speaker 1: a good time to point out a couple of things. 128 00:07:31,400 --> 00:07:36,080 Speaker 1: Um uh. One of course, Steve Jobs couldn't have done 129 00:07:36,160 --> 00:07:41,400 Speaker 1: all of these things by himself. Um, he knows or 130 00:07:41,440 --> 00:07:48,280 Speaker 1: he he knew a lot about it. He knew a 131 00:07:48,280 --> 00:07:51,960 Speaker 1: lot about how to encourage other smart and talented people 132 00:07:52,800 --> 00:07:58,360 Speaker 1: to do their best work, sometimes by being aggressive with him. 133 00:07:58,640 --> 00:08:02,040 Speaker 1: Sometimes he was a jerk. You know what we Steve 134 00:08:02,120 --> 00:08:06,240 Speaker 1: Jobs had an amazing effect on technology, but he was 135 00:08:06,280 --> 00:08:11,080 Speaker 1: also he was yeah, definitely abrasive, aggressive, insulting. I mean, 136 00:08:11,440 --> 00:08:13,160 Speaker 1: we don't want to paint a picture here where we're 137 00:08:13,200 --> 00:08:15,840 Speaker 1: saying like he he had no faults. That's not the 138 00:08:15,840 --> 00:08:19,000 Speaker 1: purpose of this podcast either. We're very much aware of them. 139 00:08:19,280 --> 00:08:22,440 Speaker 1: But he got results. And and there will be people 140 00:08:22,480 --> 00:08:25,920 Speaker 1: who say that Apple stole the idea for a gooey 141 00:08:26,080 --> 00:08:29,880 Speaker 1: from Park Heck. Steve Jobs said at one point that 142 00:08:30,080 --> 00:08:32,680 Speaker 1: you know, you don't copy ideas, you steal him. He 143 00:08:32,679 --> 00:08:34,680 Speaker 1: said that, I think in nineties six when he came 144 00:08:34,720 --> 00:08:37,440 Speaker 1: back to Apple. Yeah, yeah, so, I mean. But on 145 00:08:37,480 --> 00:08:40,960 Speaker 1: the other hand, Xerox was not in the business of 146 00:08:41,000 --> 00:08:44,240 Speaker 1: making personal computers for people in the same way that 147 00:08:44,400 --> 00:08:50,560 Speaker 1: Apple was. Um, and somebody will also probably point out that, uh, 148 00:08:50,720 --> 00:08:54,880 Speaker 1: Steve and the Macintosh team at Apple did not necessarily 149 00:08:54,880 --> 00:08:57,280 Speaker 1: get along all that well, Steve was actually backing the 150 00:08:57,360 --> 00:09:03,160 Speaker 1: Lisa um where flopped a lot of There are a 151 00:09:03,240 --> 00:09:06,120 Speaker 1: few reasons, one of which was the price. It was 152 00:09:06,400 --> 00:09:10,880 Speaker 1: extremely expensive. Um. But you know, Steve also knew when 153 00:09:11,000 --> 00:09:15,160 Speaker 1: the Macintosh had one and was supportive of it. Later. Yes, 154 00:09:15,600 --> 00:09:18,640 Speaker 1: and again the Macintosh, you could you could come up 155 00:09:18,679 --> 00:09:21,360 Speaker 1: to me and say, hey, Jonathan, but the Macintosh doesn't 156 00:09:21,440 --> 00:09:25,280 Speaker 1: have it never had the kind of market share that 157 00:09:25,320 --> 00:09:30,040 Speaker 1: Windows based PCs did. Windows based PCs were by far 158 00:09:30,160 --> 00:09:34,360 Speaker 1: the majority in the market compared to the Mac. And 159 00:09:34,400 --> 00:09:36,640 Speaker 1: I would agree with you, except I would also say, yeah, 160 00:09:36,679 --> 00:09:40,840 Speaker 1: but Windows based machines are using a graphical user interface, 161 00:09:40,960 --> 00:09:42,920 Speaker 1: and one could argue that the reason for that is 162 00:09:42,960 --> 00:09:48,600 Speaker 1: because of the Mac. Specifically that they Microsoft licensed the 163 00:09:48,640 --> 00:09:52,360 Speaker 1: Mac operating system look and feel for use in the 164 00:09:52,480 --> 00:09:54,839 Speaker 1: very first version of Windows. So that was what the 165 00:09:54,880 --> 00:09:57,160 Speaker 1: lawsuit was about, was whether or not they were allowed 166 00:09:57,200 --> 00:10:00,880 Speaker 1: to continue with that past the first version. Right, So 167 00:10:00,960 --> 00:10:03,680 Speaker 1: you've got you know that there's there's an example of 168 00:10:03,720 --> 00:10:07,280 Speaker 1: Steve Jobs influencing the whole industry. Um. Then not just 169 00:10:07,360 --> 00:10:10,679 Speaker 1: Steve Jobs, obviously, but he's he's really the driving personality 170 00:10:10,720 --> 00:10:13,000 Speaker 1: behind a lot of what Apple did the same thing 171 00:10:13,040 --> 00:10:15,640 Speaker 1: with MP three players. MP three players existed before the 172 00:10:15,640 --> 00:10:19,160 Speaker 1: iPod came out, but the iPod was arguably the first 173 00:10:19,160 --> 00:10:22,480 Speaker 1: device that the average consumers saw and said I get it, 174 00:10:22,600 --> 00:10:25,760 Speaker 1: I understand what that's about, and I want one. And 175 00:10:25,800 --> 00:10:29,360 Speaker 1: it really helped once iTunes launched, because once iTunes and 176 00:10:29,440 --> 00:10:32,520 Speaker 1: iPod were out there, especially if you had a Mac computer, 177 00:10:33,000 --> 00:10:34,480 Speaker 1: it was a little more of a headache if you 178 00:10:34,559 --> 00:10:37,679 Speaker 1: used a PC, a Windows based PC, but it just 179 00:10:37,800 --> 00:10:40,200 Speaker 1: it was an ecosystem that worked great, and it was 180 00:10:40,280 --> 00:10:44,880 Speaker 1: really easy to synchronize music, to organize music UM and 181 00:10:44,920 --> 00:10:49,000 Speaker 1: of course the iPod eventually made it very easy to 182 00:10:49,120 --> 00:10:53,719 Speaker 1: have a podcast. So there's one impact we can talk 183 00:10:53,760 --> 00:10:56,600 Speaker 1: about right now. Without Steve Jobs and his work and 184 00:10:56,640 --> 00:10:59,520 Speaker 1: the work that Apple did, we wouldn't have a show. 185 00:11:00,679 --> 00:11:04,559 Speaker 1: It's not that podcasts wouldn't exist. They probably would. You 186 00:11:04,600 --> 00:11:06,800 Speaker 1: would probably still have some people out there who were 187 00:11:06,920 --> 00:11:11,040 Speaker 1: making audio and video content that you could subscribe through 188 00:11:11,080 --> 00:11:15,320 Speaker 1: some RSS catcher program, but it would be a much 189 00:11:15,360 --> 00:11:19,280 Speaker 1: more niche oriented thing. You wouldn't hit the broad audience 190 00:11:19,320 --> 00:11:24,199 Speaker 1: that you can with UM podcast today because frankly, iTunes 191 00:11:24,280 --> 00:11:28,760 Speaker 1: makes it so easy on the user to subscribe to them. 192 00:11:28,800 --> 00:11:31,760 Speaker 1: So without iTunes, we would not have the audience that 193 00:11:31,800 --> 00:11:33,480 Speaker 1: we do have, we'd have a lot of you because 194 00:11:33,520 --> 00:11:35,800 Speaker 1: a lot of you, I know are using other ways 195 00:11:35,880 --> 00:11:39,400 Speaker 1: of listening to us, but the vast majority of you 196 00:11:39,559 --> 00:11:44,440 Speaker 1: are are using iTunes or an app and uh and 197 00:11:44,520 --> 00:11:48,880 Speaker 1: so chances are we would have never even tried to 198 00:11:49,000 --> 00:11:51,640 Speaker 1: start a show because we just wouldn't think we'd reach 199 00:11:51,760 --> 00:11:55,680 Speaker 1: very many people. So there's an impact right there. Also 200 00:11:55,760 --> 00:11:58,560 Speaker 1: things like the smartphone, I mean, the iPhone really brought 201 00:11:58,559 --> 00:12:00,800 Speaker 1: the smartphone to the consumer market in a way that 202 00:12:00,920 --> 00:12:06,080 Speaker 1: was unprecedented. Yeah, we talked about earlier types of smartphones, um, 203 00:12:06,559 --> 00:12:10,720 Speaker 1: the Trio from Trio uh and and BlackBerry of course, 204 00:12:10,760 --> 00:12:13,800 Speaker 1: but those were those were things that business people carried. 205 00:12:13,840 --> 00:12:20,200 Speaker 1: There wasn't really a lot of reason to use um 206 00:12:20,240 --> 00:12:24,360 Speaker 1: those devices for a lot of people. They just didn't 207 00:12:24,640 --> 00:12:27,360 Speaker 1: They've got features that I don't really need. Why would 208 00:12:27,400 --> 00:12:29,320 Speaker 1: I want email? I mean, I can do that at home. 209 00:12:30,200 --> 00:12:33,400 Speaker 1: And you know, if part of it is the technology 210 00:12:33,400 --> 00:12:36,760 Speaker 1: and part of it is making it look good, and 211 00:12:36,880 --> 00:12:39,640 Speaker 1: you know that the iPhone really did that. They said, 212 00:12:39,679 --> 00:12:41,839 Speaker 1: you know, isn't this cool? Don't you think this this 213 00:12:41,880 --> 00:12:45,520 Speaker 1: would be fun to play with? And people said, yeah, 214 00:12:45,679 --> 00:12:48,720 Speaker 1: So we've sort of established the tape that Steve Jobs. 215 00:12:48,760 --> 00:12:53,600 Speaker 1: You know, has had an enormous impact on technology. Um, 216 00:12:53,679 --> 00:12:57,320 Speaker 1: whether directly through Apple or indirectly because Apple's products have 217 00:12:57,400 --> 00:13:02,560 Speaker 1: influenced other other companies to try and either uh outdo 218 00:13:02,600 --> 00:13:05,440 Speaker 1: Apple or to go a completely different direction because they 219 00:13:05,480 --> 00:13:09,199 Speaker 1: felt that Apple had sewn up that particular space. Uh. 220 00:13:09,440 --> 00:13:14,400 Speaker 1: Let's talk about how how Jobs and Apple have affected 221 00:13:14,600 --> 00:13:17,959 Speaker 1: us personally. Do you want to go first? You want 222 00:13:18,000 --> 00:13:21,480 Speaker 1: me to go first? I'll tell my I'll tell my 223 00:13:21,520 --> 00:13:25,000 Speaker 1: first story. Um. So I've talked about this before in 224 00:13:25,000 --> 00:13:27,760 Speaker 1: the podcast. Uh. You know, as a kid, when I 225 00:13:27,800 --> 00:13:30,199 Speaker 1: was growing up, I had access to a couple of 226 00:13:30,200 --> 00:13:33,280 Speaker 1: different computers, but the first computer that I started to 227 00:13:33,400 --> 00:13:37,520 Speaker 1: use that I really used extensively was the Apple to E. Now, 228 00:13:37,640 --> 00:13:40,240 Speaker 1: my father got an Apple to E because my father, 229 00:13:40,480 --> 00:13:43,160 Speaker 1: among other things, as a professional writer, and he wanted 230 00:13:43,200 --> 00:13:45,600 Speaker 1: to have a computer so that he could write his books, 231 00:13:46,040 --> 00:13:48,959 Speaker 1: save things to a diskette five and a quarter inch 232 00:13:49,040 --> 00:13:52,480 Speaker 1: disc and uh and and be able. Actually, when I 233 00:13:52,480 --> 00:13:54,280 Speaker 1: say save his books to a five ocquarter inch disc, 234 00:13:54,360 --> 00:13:56,040 Speaker 1: I really mean save a couple of chapters to a 235 00:13:56,040 --> 00:13:58,360 Speaker 1: five and acquarter inch disc. If you go back and 236 00:13:58,400 --> 00:14:02,040 Speaker 1: look at my dad's bibliography, on the old Apple two E. Uh, 237 00:14:02,080 --> 00:14:05,360 Speaker 1: you're talking about a couple of m couple of of 238 00:14:05,679 --> 00:14:08,920 Speaker 1: disc holders full of discs, because I remember those books 239 00:14:08,960 --> 00:14:12,199 Speaker 1: would take up like twenty discs total. Didn't have a 240 00:14:12,240 --> 00:14:15,360 Speaker 1: lot of storage space back then. Anyway, that was the 241 00:14:15,440 --> 00:14:20,400 Speaker 1: computer that I really started to use frequently. And I 242 00:14:20,880 --> 00:14:24,960 Speaker 1: really do believe that my love of technology somewhat. I 243 00:14:24,960 --> 00:14:28,080 Speaker 1: I have to credit that somewhat to Apple into Steve Jobs, 244 00:14:28,560 --> 00:14:32,240 Speaker 1: because it was those early experiences with the Apple two 245 00:14:32,280 --> 00:14:37,840 Speaker 1: E that taught me to love tech. And without those experiences, 246 00:14:38,240 --> 00:14:40,240 Speaker 1: I can't say for sure that I would have developed 247 00:14:40,280 --> 00:14:42,760 Speaker 1: the same love. Now. I've always been some something of 248 00:14:42,760 --> 00:14:44,800 Speaker 1: a geek and a doric and all that kind of stuff. 249 00:14:45,560 --> 00:14:49,080 Speaker 1: I know, it's shocking, isn't it, um, But I don't 250 00:14:49,120 --> 00:14:52,160 Speaker 1: know that that would have developed into that interest, right, 251 00:14:52,200 --> 00:14:55,480 Speaker 1: I might have become a comic book geek and never 252 00:14:55,680 --> 00:14:58,440 Speaker 1: really looked at computers instead of doing it the other 253 00:14:58,480 --> 00:15:02,120 Speaker 1: way around. UM. So really, if you think of it 254 00:15:02,160 --> 00:15:05,440 Speaker 1: that way and you extrapolate from that, because of my 255 00:15:05,520 --> 00:15:08,280 Speaker 1: love of tech, in no small part, my love of 256 00:15:08,320 --> 00:15:11,000 Speaker 1: tech is what helped me get my job as a 257 00:15:11,040 --> 00:15:14,160 Speaker 1: writer at how Stuff Works dot com. If I didn't 258 00:15:14,280 --> 00:15:18,680 Speaker 1: love technology, I wouldn't have even thought to apply to 259 00:15:18,800 --> 00:15:23,800 Speaker 1: be a writer for a website. It's certainly contributed to 260 00:15:24,200 --> 00:15:27,240 Speaker 1: becoming the writer for the technology channel on how stuff 261 00:15:27,240 --> 00:15:29,840 Speaker 1: works dot com. When I first started at how Stuff Works, 262 00:15:30,400 --> 00:15:32,920 Speaker 1: I was not at the tech writer. I was one 263 00:15:32,960 --> 00:15:36,080 Speaker 1: of two staff writers, and that that's all we had 264 00:15:36,080 --> 00:15:41,560 Speaker 1: for staff writers. Uh. Eventually we built up our writing 265 00:15:41,640 --> 00:15:44,760 Speaker 1: staff so that we would differentiate and and and and 266 00:15:44,840 --> 00:15:48,640 Speaker 1: specialize in various channels on the site, and it fell 267 00:15:48,720 --> 00:15:51,360 Speaker 1: to me to be the tech writer, which I embraced 268 00:15:51,560 --> 00:15:56,280 Speaker 1: because I love technology. And uh. That's also why when 269 00:15:56,320 --> 00:15:58,960 Speaker 1: it came time to start launching podcasts and we talked 270 00:15:58,960 --> 00:16:01,560 Speaker 1: about Technology pod us, I was one of the people 271 00:16:01,600 --> 00:16:04,960 Speaker 1: talked to about doing the the Tech podcast. So I 272 00:16:05,000 --> 00:16:07,920 Speaker 1: can say for two reasons now, I would not be 273 00:16:08,120 --> 00:16:11,520 Speaker 1: on tech stuff if it weren't for Apple and Steve Jobs. 274 00:16:11,560 --> 00:16:13,880 Speaker 1: Because if I hadn't developed that love, I wouldn't even 275 00:16:13,880 --> 00:16:17,320 Speaker 1: be here, and I certainly wouldn't have the the desire 276 00:16:17,400 --> 00:16:21,960 Speaker 1: to talk about technology. But because of that I have. 277 00:16:22,240 --> 00:16:24,600 Speaker 1: You know, we have the tech Stuff podcast and I'm 278 00:16:24,640 --> 00:16:30,720 Speaker 1: a happy participant in it. M Um, Well it's um 279 00:16:30,960 --> 00:16:34,440 Speaker 1: listeners who remember back when we talked about the Amiga. 280 00:16:34,560 --> 00:16:38,280 Speaker 1: Remember that the Amiga was my first computer and UM 281 00:16:38,320 --> 00:16:42,200 Speaker 1: I got that back in which was, of course the 282 00:16:42,280 --> 00:16:46,080 Speaker 1: year after the UH the Macintosh came out, the Mac Classic, 283 00:16:46,760 --> 00:16:48,840 Speaker 1: which of course wasn't Classic back then because it was 284 00:16:48,840 --> 00:16:53,120 Speaker 1: brand new UM. And they both ran on similar processors, 285 00:16:53,120 --> 00:16:58,040 Speaker 1: the sixty thousand series Motor Role processor UM. And it's 286 00:16:58,080 --> 00:17:02,120 Speaker 1: it's funny because at the time, UM, those of us 287 00:17:02,120 --> 00:17:04,520 Speaker 1: who were Amiga people, and there are still a lot 288 00:17:04,560 --> 00:17:06,639 Speaker 1: of loyal Amigans out there, but a lot of them 289 00:17:06,640 --> 00:17:11,080 Speaker 1: are using other operating systems like me UM. You know 290 00:17:11,119 --> 00:17:14,879 Speaker 1: that at the time it was the Amiga versus the 291 00:17:14,880 --> 00:17:17,719 Speaker 1: Mac and the Atar E S T. And then there 292 00:17:17,720 --> 00:17:20,400 Speaker 1: were PCs out there, but those were business machines. Those 293 00:17:20,440 --> 00:17:23,040 Speaker 1: weren't home computers. Those weren't the machines that people brought 294 00:17:23,080 --> 00:17:26,560 Speaker 1: home because you couldn't do all the stuff you could. 295 00:17:26,560 --> 00:17:29,919 Speaker 1: I mean, it's like black, black and amber monitors. You know, 296 00:17:30,640 --> 00:17:34,400 Speaker 1: they specific protocols and they weren't designed to necessarily run 297 00:17:34,560 --> 00:17:37,080 Speaker 1: other kinds of programs. Yeah, so it seemed it seemed 298 00:17:37,280 --> 00:17:39,200 Speaker 1: to a lot of us that you know, it was 299 00:17:39,240 --> 00:17:44,040 Speaker 1: a three way race for what was coming in the future, UM, 300 00:17:44,119 --> 00:17:46,159 Speaker 1: and you would have you know, the the PC and 301 00:17:46,200 --> 00:17:48,600 Speaker 1: then you know the three of us, and I think 302 00:17:48,640 --> 00:17:51,200 Speaker 1: there were there was a lot of infighting, at least 303 00:17:51,200 --> 00:17:54,359 Speaker 1: that was my perception from the the Amiga side. And uh, 304 00:17:54,680 --> 00:17:57,240 Speaker 1: you know, I had I had a friend who I 305 00:17:57,560 --> 00:18:00,240 Speaker 1: teased a lot. He had a uh app well to 306 00:18:00,440 --> 00:18:03,879 Speaker 1: see UM and I teased him about that because he 307 00:18:03,920 --> 00:18:06,440 Speaker 1: had a monochrome monitor. And then I had a friend 308 00:18:06,480 --> 00:18:10,879 Speaker 1: who got a Mac and I was really impressed with 309 00:18:10,920 --> 00:18:12,480 Speaker 1: all the things. I had a couple of friends actually 310 00:18:12,480 --> 00:18:14,560 Speaker 1: had Max and I you know, played load Runner on 311 00:18:14,600 --> 00:18:18,360 Speaker 1: the machines and um, you know, I was really impressed 312 00:18:18,400 --> 00:18:21,240 Speaker 1: with the typography. And this is actually interesting. I had 313 00:18:21,280 --> 00:18:25,000 Speaker 1: never watched the two thousand five commencement address that that 314 00:18:25,080 --> 00:18:28,440 Speaker 1: Steve Jobs gave at Stanford UM. But he said after 315 00:18:28,520 --> 00:18:32,520 Speaker 1: he left Read College, UM, he had actually dropped in 316 00:18:32,520 --> 00:18:35,040 Speaker 1: on some classes and one of which was a calligraphy class, 317 00:18:35,119 --> 00:18:37,760 Speaker 1: which was really excellent. He said, you know, at the 318 00:18:37,800 --> 00:18:40,360 Speaker 1: time it was just something he was really interested in. 319 00:18:40,840 --> 00:18:44,280 Speaker 1: But he learned a lot about how letters look uh, 320 00:18:44,359 --> 00:18:50,760 Speaker 1: and and fonts and typefaces uh, things like spacing between letters. UM. 321 00:18:50,800 --> 00:18:53,439 Speaker 1: And he really wouldn't have necessarily chalked that up to 322 00:18:53,520 --> 00:18:57,920 Speaker 1: something that he would need, but later typography became one 323 00:18:57,920 --> 00:19:03,159 Speaker 1: of the core UH differences between the Macintosh and so 324 00:19:03,240 --> 00:19:07,240 Speaker 1: many other computers. I remember taking my Amiga to college 325 00:19:07,240 --> 00:19:10,399 Speaker 1: with me. UM. I started with the Amiga one thousand 326 00:19:10,440 --> 00:19:14,760 Speaker 1: that I got in high school, and then UM Amiga 327 00:19:14,800 --> 00:19:18,840 Speaker 1: three thousand, and I remember being frustrated because the campus 328 00:19:18,880 --> 00:19:23,719 Speaker 1: I went to UM it was a mac uh mac school, 329 00:19:23,920 --> 00:19:26,440 Speaker 1: so they had of course, you know, Apple has always been, 330 00:19:27,280 --> 00:19:29,480 Speaker 1: or at least back in the eighties and nineties, was 331 00:19:29,560 --> 00:19:34,399 Speaker 1: really pushing for the education market. And I've been remember 332 00:19:34,400 --> 00:19:36,280 Speaker 1: being really frustrated that the fonts in the Amiga just 333 00:19:36,320 --> 00:19:39,280 Speaker 1: weren't as when you printed things out. I wanted my 334 00:19:39,320 --> 00:19:41,800 Speaker 1: papers to look like everyone else's papers, and people who 335 00:19:41,800 --> 00:19:44,399 Speaker 1: had MAX could do so much more. And then the 336 00:19:44,440 --> 00:19:48,439 Speaker 1: Amiga gradually, you know, commodore folded and UH it just 337 00:19:48,480 --> 00:19:51,399 Speaker 1: gradually looked like I was going to be orphaned forever. 338 00:19:52,000 --> 00:19:54,600 Speaker 1: Um it appears that way now, but just a couple 339 00:19:54,640 --> 00:19:56,600 Speaker 1: of years ago it looked like, you know, there might 340 00:19:56,600 --> 00:20:00,280 Speaker 1: be a home for the Amiga in some context. UM. 341 00:20:00,280 --> 00:20:03,920 Speaker 1: But I got married and my wife brought her UH 342 00:20:04,040 --> 00:20:08,239 Speaker 1: mac LC two UM with her and we she had 343 00:20:08,280 --> 00:20:10,400 Speaker 1: a performer in college and then got an ELC two 344 00:20:11,040 --> 00:20:13,000 Speaker 1: and that was my first what I would consider my 345 00:20:13,040 --> 00:20:16,680 Speaker 1: first Mac. UM. And then you know, I just I 346 00:20:16,720 --> 00:20:18,720 Speaker 1: liked the operating system. The more I used it, the 347 00:20:18,720 --> 00:20:25,640 Speaker 1: more I liked it. UM. This was probably I guess. UM. 348 00:20:25,680 --> 00:20:28,040 Speaker 1: So UM. You know, I got to the point where 349 00:20:28,320 --> 00:20:31,159 Speaker 1: I really really enjoyed working on the operating system. I 350 00:20:31,160 --> 00:20:33,080 Speaker 1: got a job where I could do that. I was 351 00:20:33,119 --> 00:20:36,639 Speaker 1: into a little bit of graphic design type stuff. I 352 00:20:36,680 --> 00:20:39,680 Speaker 1: worked in a newspaper that was a Mac shop. Um. 353 00:20:39,720 --> 00:20:42,199 Speaker 1: It's where I needed to use Photoshop to h to 354 00:20:42,240 --> 00:20:45,040 Speaker 1: work on paper and cork express to do layout. UM. 355 00:20:45,520 --> 00:20:47,000 Speaker 1: And you know, the more I used it, the more 356 00:20:47,040 --> 00:20:49,240 Speaker 1: I liked it. And at that point, you know, it 357 00:20:49,359 --> 00:20:53,160 Speaker 1: was the Mac operating system versus uh Windows three point one, 358 00:20:53,600 --> 00:20:57,679 Speaker 1: which I mean Windows three point one was clunky. UM. 359 00:20:57,720 --> 00:21:01,680 Speaker 1: I think most people would agree to to that, and uh, 360 00:21:01,840 --> 00:21:03,560 Speaker 1: you know, I just decided that that's what I wanted 361 00:21:03,560 --> 00:21:05,720 Speaker 1: to do. And uh, you know, I ended up with 362 00:21:05,840 --> 00:21:08,520 Speaker 1: the very first iMac on the day it came out 363 00:21:08,760 --> 00:21:14,600 Speaker 1: in August of UM ended up getting several Macs over 364 00:21:14,640 --> 00:21:19,760 Speaker 1: the years, UM and other devices to my first iPod 365 00:21:19,840 --> 00:21:23,360 Speaker 1: was an iPod four G black and white scroll wheel. Um. 366 00:21:23,520 --> 00:21:26,400 Speaker 1: Then I got an iPod Touch later on. And uh, 367 00:21:26,440 --> 00:21:29,240 Speaker 1: I got the iPad the week it came out, not 368 00:21:29,320 --> 00:21:30,840 Speaker 1: the first day it came out, but the first week 369 00:21:30,840 --> 00:21:33,479 Speaker 1: it came out. I gave you no end of trouble 370 00:21:33,600 --> 00:21:36,000 Speaker 1: about that. Well, here's here's another thing. I mean. Steve 371 00:21:36,080 --> 00:21:39,359 Speaker 1: Jobs was famous for his reality distortion field where he 372 00:21:39,359 --> 00:21:42,119 Speaker 1: could he could talk you into stuff. And I admit 373 00:21:42,359 --> 00:21:46,440 Speaker 1: I was skeptical that a tablet would break in after 374 00:21:46,520 --> 00:21:49,560 Speaker 1: all the years of windows tablets. Um. And this is 375 00:21:49,600 --> 00:21:52,240 Speaker 1: after you know, several iterations of windows to the point 376 00:21:52,240 --> 00:21:54,280 Speaker 1: where you know, I've had I've worked at several jobs 377 00:21:54,280 --> 00:21:57,720 Speaker 1: where I needed windows, and I actually, um, actually don't 378 00:21:57,720 --> 00:22:01,879 Speaker 1: mind windows, you know. And I've used into and uh, 379 00:22:01,920 --> 00:22:03,720 Speaker 1: you know a couple other flavors of lenox, and I 380 00:22:03,760 --> 00:22:08,560 Speaker 1: like those two. I still prefer the Mac interface. Um. 381 00:22:08,600 --> 00:22:10,520 Speaker 1: But you know, looking at the windows tablets and when 382 00:22:10,600 --> 00:22:13,359 Speaker 1: you know the form factors there, and people are just 383 00:22:13,359 --> 00:22:16,520 Speaker 1: not embracing this outside of certain fields like the medical profession, 384 00:22:16,520 --> 00:22:18,600 Speaker 1: where it makes a lot of sense to have something 385 00:22:18,680 --> 00:22:21,520 Speaker 1: like that. And then you know, I picked one up 386 00:22:21,600 --> 00:22:24,200 Speaker 1: and I said, you know what this is this is different. 387 00:22:25,000 --> 00:22:27,919 Speaker 1: And I've heard people say, oh, well, you know, the 388 00:22:27,920 --> 00:22:31,480 Speaker 1: people who buy iPads, they buy iPads and and they're 389 00:22:31,560 --> 00:22:33,560 Speaker 1: finding ways to make use of them, but they didn't 390 00:22:33,560 --> 00:22:35,920 Speaker 1: really need one to begin with. But I would argue 391 00:22:35,960 --> 00:22:40,040 Speaker 1: that that's true of the personal computer. Um and I 392 00:22:40,119 --> 00:22:42,320 Speaker 1: think I may have even said that on this podcast before. 393 00:22:42,359 --> 00:22:45,199 Speaker 1: But um, you know, at the at the point in 394 00:22:45,240 --> 00:22:47,639 Speaker 1: the nineteen eighties, uh, you know when I got a 395 00:22:47,640 --> 00:22:50,320 Speaker 1: personal computer. Uh well, your dad had a good reason 396 00:22:50,359 --> 00:22:53,280 Speaker 1: to have a personal computer. Uh MoMA wanted to do 397 00:22:53,359 --> 00:22:56,160 Speaker 1: some finance stuff. To be fair, Dead also played video 398 00:22:56,200 --> 00:22:59,280 Speaker 1: games about as frequently as I did. So yeah, their 399 00:22:59,280 --> 00:23:02,000 Speaker 1: main times were Dead was quote unquote working on the 400 00:23:02,080 --> 00:23:07,520 Speaker 1: novel when he was really playing Sid Meier's Pirates. But yeah, 401 00:23:07,520 --> 00:23:10,600 Speaker 1: I mean for the most part, you know, people were 402 00:23:10,600 --> 00:23:13,600 Speaker 1: doing spreadsheets or writing letters on them. They but they weren't. 403 00:23:13,680 --> 00:23:15,840 Speaker 1: It wasn't a part of our lives because that was 404 00:23:15,960 --> 00:23:22,040 Speaker 1: pre uh pre internet in the home. Um. And you know, 405 00:23:22,119 --> 00:23:25,040 Speaker 1: I think as time has gone on, there have been 406 00:23:25,040 --> 00:23:29,800 Speaker 1: more complex uh things, you know, more more complex software 407 00:23:29,800 --> 00:23:34,320 Speaker 1: written for computers, and more types of games and more 408 00:23:34,400 --> 00:23:37,280 Speaker 1: types of productivity software and all kinds of things that 409 00:23:37,320 --> 00:23:39,240 Speaker 1: you didn't have before. And I think the iPad is 410 00:23:39,280 --> 00:23:42,000 Speaker 1: doing the same thing for tablets. UM. Now you have 411 00:23:42,040 --> 00:23:46,480 Speaker 1: the Android operating system in competition with it, and uh, 412 00:23:46,520 --> 00:23:50,040 Speaker 1: you know some of the others too, UM. And they're 413 00:23:50,080 --> 00:23:53,399 Speaker 1: competing with each other and making each other and making 414 00:23:53,440 --> 00:23:57,960 Speaker 1: all of the different varieties of hardware and software better. 415 00:23:58,680 --> 00:24:00,119 Speaker 1: And as it turns out, a lot of people do 416 00:24:00,760 --> 00:24:04,160 Speaker 1: have a place for a tablet in their daily routine. UM. 417 00:24:04,320 --> 00:24:07,000 Speaker 1: But it's something that somebody had to convince us well. 418 00:24:07,160 --> 00:24:09,960 Speaker 1: And and the first iMac was ridiculed for not having 419 00:24:11,000 --> 00:24:14,000 Speaker 1: a serial or a parallel port or a floppy disk drive. 420 00:24:14,080 --> 00:24:16,240 Speaker 1: That's that's interesting, you know, that's one of those things. 421 00:24:16,240 --> 00:24:19,480 Speaker 1: I've had this discussion with a couple of people recently. UM. 422 00:24:19,880 --> 00:24:23,080 Speaker 1: And that Steve Jobs one of the things he is 423 00:24:23,720 --> 00:24:30,640 Speaker 1: he was known for wash not being the most um 424 00:24:30,680 --> 00:24:34,639 Speaker 1: amicable to compromise. No, he was very He had a 425 00:24:34,760 --> 00:24:39,080 Speaker 1: very focused way of approaching a project, and anything that 426 00:24:39,960 --> 00:24:43,600 Speaker 1: was outside of that focus was you needed a darn 427 00:24:43,640 --> 00:24:46,680 Speaker 1: good reason to be able to have it, have Steve 428 00:24:46,720 --> 00:24:49,080 Speaker 1: Jobs consider it, and if you weren't able to defend 429 00:24:49,119 --> 00:24:54,840 Speaker 1: that idea, then it just didn't fly. UM and his approach. 430 00:24:54,960 --> 00:24:59,760 Speaker 1: His abrasive approach could carry over into company wide policy. 431 00:25:00,280 --> 00:25:02,120 Speaker 1: And one of those big ones, one of the ones 432 00:25:02,160 --> 00:25:05,399 Speaker 1: that still gets people up in arms, is the fact 433 00:25:05,400 --> 00:25:10,520 Speaker 1: that iOS does not support flash, and uh, you know that. 434 00:25:11,080 --> 00:25:16,640 Speaker 1: Here's the issue. HTML four, which is what we're using now, 435 00:25:17,520 --> 00:25:22,920 Speaker 1: does not support rich Internet experiences, at least not to 436 00:25:23,080 --> 00:25:25,679 Speaker 1: any big extent, which is why you have to have 437 00:25:25,800 --> 00:25:29,479 Speaker 1: all these other things added on to your browser in 438 00:25:29,560 --> 00:25:31,679 Speaker 1: order to be able to experience them, like flash or 439 00:25:31,680 --> 00:25:35,040 Speaker 1: silver White, those would be the big examples, so to 440 00:25:35,200 --> 00:25:37,960 Speaker 1: be able to create this rich content experience, which is 441 00:25:38,000 --> 00:25:40,640 Speaker 1: something that we've grown accustomed to on the web now 442 00:25:40,680 --> 00:25:43,919 Speaker 1: because as people have grown proficient in it, they've incorporated 443 00:25:43,960 --> 00:25:47,320 Speaker 1: into websites in very clever and useful ways, so it's 444 00:25:47,359 --> 00:25:52,480 Speaker 1: not just pretty, but actually functional. The problem is that 445 00:25:52,960 --> 00:25:55,879 Speaker 1: again natively, HTML four does not support that, so you 446 00:25:55,960 --> 00:25:58,640 Speaker 1: have to have these additional things added on to make 447 00:25:58,680 --> 00:26:04,239 Speaker 1: it work. So Apple doesn't support that for iOS, and 448 00:26:04,280 --> 00:26:08,600 Speaker 1: the the official argument from Apple is essentially that flash 449 00:26:08,640 --> 00:26:13,280 Speaker 1: makes things unstable and it drains battery life, so that 450 00:26:13,400 --> 00:26:16,520 Speaker 1: the reason why you won't find flash supported on an 451 00:26:16,560 --> 00:26:20,960 Speaker 1: iPhone or iPad or iPod touch is because it would 452 00:26:21,000 --> 00:26:24,200 Speaker 1: make the battery life drain much more quickly, and it 453 00:26:24,200 --> 00:26:28,199 Speaker 1: would be an an experience that the user would not 454 00:26:28,240 --> 00:26:31,640 Speaker 1: actually like. That's the official word. Um. There are other 455 00:26:32,119 --> 00:26:34,959 Speaker 1: things that you can take into consideration. For example, a 456 00:26:34,960 --> 00:26:40,720 Speaker 1: company probably doesn't want to empower a competitor by incorporating 457 00:26:40,760 --> 00:26:45,240 Speaker 1: their product directly into the experience. An Apple does compete 458 00:26:45,240 --> 00:26:49,760 Speaker 1: with Adobe on so flashes from Adobe, and Apple competes 459 00:26:49,800 --> 00:26:53,680 Speaker 1: with Adobe in certain areas. So if if iOS supported 460 00:26:53,960 --> 00:26:57,240 Speaker 1: U Flash, then by extension you could argue Apple is 461 00:26:57,400 --> 00:27:02,040 Speaker 1: somewhat supporting Adobe, and that in business doesn't always make sense. 462 00:27:02,359 --> 00:27:04,960 Speaker 1: So there's that level playing as well. Of course that's 463 00:27:05,000 --> 00:27:09,400 Speaker 1: not the that's not the public message. Um, But that's 464 00:27:09,440 --> 00:27:12,320 Speaker 1: a frustrate a lot of people, both users who want 465 00:27:12,359 --> 00:27:14,560 Speaker 1: to go and use websites that are using flash and 466 00:27:14,560 --> 00:27:17,959 Speaker 1: therefore they know long they can't access that information. This 467 00:27:18,000 --> 00:27:20,880 Speaker 1: is particularly a pain in the butt if you happen 468 00:27:20,920 --> 00:27:22,959 Speaker 1: to be looking for a place to eat and the 469 00:27:23,000 --> 00:27:28,840 Speaker 1: menu is in a Flash application, and happens so frequently. Um. 470 00:27:28,880 --> 00:27:31,439 Speaker 1: But jobs is other point he was making is that 471 00:27:31,480 --> 00:27:34,080 Speaker 1: he wanted to push for the development of HTML five. 472 00:27:34,160 --> 00:27:38,440 Speaker 1: The development and the rollout of HTML five because HTML 473 00:27:38,600 --> 00:27:43,000 Speaker 1: five was a solution to the problem of h m 474 00:27:43,080 --> 00:27:47,240 Speaker 1: L four does not natively support rich Internet applications. HTML 475 00:27:47,280 --> 00:27:50,800 Speaker 1: five was going to be built with the support built 476 00:27:50,840 --> 00:27:53,000 Speaker 1: in so that you didn't have to rely on a 477 00:27:53,080 --> 00:27:56,520 Speaker 1: third party solution to be able to have these experiences 478 00:27:56,560 --> 00:28:00,280 Speaker 1: on a web page. UM. Personally, I like that lution. 479 00:28:00,359 --> 00:28:03,880 Speaker 1: I like an elegant solution where it's across the board. Now, 480 00:28:04,040 --> 00:28:06,200 Speaker 1: if I were Adobe, I would not like that solution 481 00:28:06,280 --> 00:28:09,959 Speaker 1: at all because I'm like, well, you know, where's the problem. 482 00:28:10,000 --> 00:28:14,320 Speaker 1: We we've fixed that problem already. UM. But it's it's 483 00:28:14,320 --> 00:28:17,239 Speaker 1: the difference between say that you're building a building and 484 00:28:17,320 --> 00:28:19,680 Speaker 1: you want to patch a hole in the wall versus 485 00:28:19,720 --> 00:28:21,119 Speaker 1: you want to tear the wall down and build a 486 00:28:21,160 --> 00:28:24,040 Speaker 1: strong wall from the ground up, right. I mean that's 487 00:28:24,080 --> 00:28:27,320 Speaker 1: two different ways of achieving the same thing. Uh. And 488 00:28:27,920 --> 00:28:30,880 Speaker 1: it's just that Jobs when he would message that out, 489 00:28:31,880 --> 00:28:36,760 Speaker 1: was not gentle about it. On the other hand, Apple 490 00:28:36,840 --> 00:28:40,720 Speaker 1: did embrace the portable document format the PDFs um in 491 00:28:40,840 --> 00:28:43,800 Speaker 1: Mac os ten. It's been the standard, you know. It's 492 00:28:43,800 --> 00:28:47,160 Speaker 1: that you don't have to have the professional version of 493 00:28:47,200 --> 00:28:49,680 Speaker 1: Acrobat to save a document as a PDF, and you 494 00:28:49,720 --> 00:28:52,959 Speaker 1: haven't for years UM. And that was that was one 495 00:28:53,000 --> 00:28:55,160 Speaker 1: of the things that they touted. They said, this is 496 00:28:55,160 --> 00:28:59,480 Speaker 1: a feature of the operating system, UM, which I appreciate, 497 00:28:59,640 --> 00:29:01,840 Speaker 1: and they having a native PDF you here, And it's no, 498 00:29:02,720 --> 00:29:05,280 Speaker 1: it's no big deal. It's part of the the mac 499 00:29:05,320 --> 00:29:07,840 Speaker 1: Ostna operating system, right, So it wasn't something that they 500 00:29:07,840 --> 00:29:11,160 Speaker 1: applied across the board to every single you know, element 501 00:29:11,600 --> 00:29:14,760 Speaker 1: and and and I will admit to having problems with 502 00:29:14,840 --> 00:29:17,440 Speaker 1: flash not only on my Mac, but on occasionally on 503 00:29:17,520 --> 00:29:21,840 Speaker 1: PCs as well running windows. UM. Actually I don't think 504 00:29:21,840 --> 00:29:23,080 Speaker 1: I never had one with the one too, but I 505 00:29:23,120 --> 00:29:26,520 Speaker 1: don't use it as often. UM. So yeah, I mean 506 00:29:26,600 --> 00:29:31,280 Speaker 1: it's it's funny because immediately after they made the announcement, everybody, Oh, Apple, 507 00:29:31,360 --> 00:29:33,080 Speaker 1: what are you doing? You know you can't do that, 508 00:29:33,120 --> 00:29:36,920 Speaker 1: And then you started hearing it's kind of got a point. Yeah, 509 00:29:36,920 --> 00:29:38,400 Speaker 1: It's just that I happen to have a lot of 510 00:29:38,400 --> 00:29:42,240 Speaker 1: friends who developed for flash, they developed applications and flash 511 00:29:42,320 --> 00:29:46,280 Speaker 1: or or they they're animators who animate and flash and uh, 512 00:29:46,520 --> 00:29:49,120 Speaker 1: and they harbor some very strong feelings against that policy, 513 00:29:49,120 --> 00:29:51,920 Speaker 1: which is understandable, you know, But at the same time, 514 00:29:52,960 --> 00:29:57,760 Speaker 1: it's I liken this yesterday to UM if the United 515 00:29:57,800 --> 00:29:59,960 Speaker 1: States a few years ago tried to make a move 516 00:30:00,040 --> 00:30:04,240 Speaker 1: of to make the dollar coin a popular choice for people, 517 00:30:04,360 --> 00:30:06,360 Speaker 1: I'm sure they're more durable and they last longer than 518 00:30:06,800 --> 00:30:10,840 Speaker 1: dollar bills, right, so in the long run there they 519 00:30:10,960 --> 00:30:15,800 Speaker 1: cost less. It makes it's economical. But people just seemed 520 00:30:15,920 --> 00:30:19,280 Speaker 1: reluctant to make the move from paper to coins. And 521 00:30:19,560 --> 00:30:22,280 Speaker 1: part of the reason is because the United States did 522 00:30:22,320 --> 00:30:25,760 Speaker 1: not discontinue the paper money. Now, if they had done 523 00:30:25,840 --> 00:30:30,600 Speaker 1: the the what I would consider the intelligent thing, although painful, 524 00:30:31,000 --> 00:30:34,000 Speaker 1: because you're gonna have you're gonna have a transitionary period 525 00:30:34,000 --> 00:30:37,560 Speaker 1: where people are just gonna complain, like the Dickens. But 526 00:30:37,680 --> 00:30:39,960 Speaker 1: if they wanted, if they wanted to really make that transition, 527 00:30:40,000 --> 00:30:43,360 Speaker 1: they had to stop making the paper dollar bills and 528 00:30:43,400 --> 00:30:46,000 Speaker 1: stop circulating them so that when they got into banks, 529 00:30:46,040 --> 00:30:48,720 Speaker 1: they would be replaced with the coins, so that you 530 00:30:48,720 --> 00:30:51,160 Speaker 1: would gradually take the dollar bill out of circulation and 531 00:30:51,160 --> 00:30:53,760 Speaker 1: you'd have no choice but to use the coins. Now, 532 00:30:53,800 --> 00:30:56,120 Speaker 1: you definitely have a period where people would grumble and grown, 533 00:30:56,480 --> 00:30:58,360 Speaker 1: but but you would get to that point that you 534 00:30:58,400 --> 00:31:00,840 Speaker 1: wanted to get. You would reach the destination you needed 535 00:31:00,840 --> 00:31:03,040 Speaker 1: to get to, and you would do it much more 536 00:31:03,120 --> 00:31:06,640 Speaker 1: quickly and efficiently and without this kind of wishy washy approach. 537 00:31:07,160 --> 00:31:10,520 Speaker 1: That's what jobs as philosophy was with the flash and 538 00:31:10,680 --> 00:31:13,320 Speaker 1: HTML five was. You know, you ripped that band aid 539 00:31:13,360 --> 00:31:16,040 Speaker 1: off and you don't you know, we're not going to 540 00:31:16,120 --> 00:31:19,200 Speaker 1: support flash, and if our products are popular enough, that's 541 00:31:19,240 --> 00:31:21,400 Speaker 1: going to push for the development and roll out of 542 00:31:21,520 --> 00:31:24,240 Speaker 1: HTML five and it's going to ramp that up. And 543 00:31:24,280 --> 00:31:27,520 Speaker 1: if we don't do that, we may never get to 544 00:31:27,720 --> 00:31:31,560 Speaker 1: HTML five because there's not there's not an incentive to 545 00:31:31,640 --> 00:31:34,400 Speaker 1: do that. So I can definitely see it from jobs 546 00:31:34,400 --> 00:31:36,880 Speaker 1: as perspective. I can also see it from my friends perspectives, 547 00:31:36,880 --> 00:31:40,320 Speaker 1: who you know, are actually making their livelihood developing things 548 00:31:40,400 --> 00:31:44,080 Speaker 1: using flash, So I can see it both ways. Well, 549 00:31:44,120 --> 00:31:48,640 Speaker 1: even Adobe has done what I consider the intelligent thing, um, 550 00:31:48,720 --> 00:31:52,600 Speaker 1: which is, although they still of course are actively developing 551 00:31:52,720 --> 00:31:55,640 Speaker 1: flash and and moving it forward, they have also come 552 00:31:55,720 --> 00:32:00,080 Speaker 1: up with a a rich HTML five editor um that 553 00:32:00,080 --> 00:32:03,520 Speaker 1: they've released a beta of, and um, I'm starting to 554 00:32:03,560 --> 00:32:08,520 Speaker 1: see HTML five websites become more robust and uh, it's 555 00:32:08,520 --> 00:32:11,959 Speaker 1: impressive to see the development. And I mean again, this 556 00:32:12,040 --> 00:32:15,600 Speaker 1: is this is the same kind of thing where HTML 557 00:32:15,680 --> 00:32:19,240 Speaker 1: five is a lot less likely to cause problems. UM, 558 00:32:19,240 --> 00:32:21,920 Speaker 1: but I could see why Adobe would be very upset 559 00:32:21,920 --> 00:32:26,000 Speaker 1: about that, you know, from a from a developer standpoint of, 560 00:32:26,360 --> 00:32:31,160 Speaker 1: you know, creating new productivity software. UM. But yeah, I 561 00:32:31,160 --> 00:32:33,960 Speaker 1: mean you could definitely see. Uh. You know, people say 562 00:32:34,000 --> 00:32:36,400 Speaker 1: the same kinds of things about the closed environment of 563 00:32:36,520 --> 00:32:40,400 Speaker 1: iOS and the mac os. Ten. Um, you don't have 564 00:32:40,680 --> 00:32:45,040 Speaker 1: MATC clones. That's a big part of why the Mac 565 00:32:45,600 --> 00:32:49,120 Speaker 1: section of the h the the piece of the pie, 566 00:32:49,440 --> 00:32:52,960 Speaker 1: if you will, is very small. Um. It's hovered around 567 00:32:53,560 --> 00:32:56,120 Speaker 1: ten percent, was as low as you know, I think 568 00:32:56,200 --> 00:32:58,320 Speaker 1: under five at one point. It's been climbing for the 569 00:32:58,400 --> 00:33:01,760 Speaker 1: last while. Uh, lowly, very very slowly. A lot of people, 570 00:33:01,800 --> 00:33:05,840 Speaker 1: to um are have multiple computers. I have a Windows 571 00:33:05,840 --> 00:33:09,840 Speaker 1: computer and a Mac at home. UM, So you know, 572 00:33:10,040 --> 00:33:12,840 Speaker 1: I think I think it's disproportionate in some ways. And 573 00:33:12,920 --> 00:33:14,720 Speaker 1: it's also possible to run Windows on a Mac. And 574 00:33:14,720 --> 00:33:16,720 Speaker 1: I wonder if people count that too, because we caught 575 00:33:16,800 --> 00:33:19,600 Speaker 1: talking about copies of Windows and you have you have 576 00:33:19,720 --> 00:33:23,080 Speaker 1: one on your Mac, then that's counting one on both columns. 577 00:33:23,160 --> 00:33:30,120 Speaker 1: But anyway, when Steve Jobs had been fired from Apple, um, 578 00:33:30,160 --> 00:33:34,280 Speaker 1: you know, the the following administrations decided they wanted to 579 00:33:34,320 --> 00:33:38,080 Speaker 1: allow clones, and they had, They had allowed Motorola and 580 00:33:38,160 --> 00:33:40,800 Speaker 1: some others to um to come up with clones, and 581 00:33:40,800 --> 00:33:44,600 Speaker 1: they were licensing copies at the mac os for people 582 00:33:44,640 --> 00:33:46,680 Speaker 1: to use on other machines. And some of those other 583 00:33:46,720 --> 00:33:50,680 Speaker 1: machines were really good, um. In fact, at that point 584 00:33:50,760 --> 00:33:53,680 Speaker 1: some of them were considerably better than Apples, which the 585 00:33:53,760 --> 00:33:56,760 Speaker 1: quality was starting to flag at that point on some 586 00:33:56,840 --> 00:34:01,040 Speaker 1: of the machines, the product lines were confusing, and and uh, 587 00:34:01,080 --> 00:34:05,600 Speaker 1: when Steve came back to power at at Apple, um, 588 00:34:05,640 --> 00:34:09,880 Speaker 1: you know, he ended, he ended the cloning. UM. And 589 00:34:09,920 --> 00:34:14,760 Speaker 1: people complain about you know, well the app store prevents uh, 590 00:34:14,880 --> 00:34:18,800 Speaker 1: people from having choice. Um. But it has been argued 591 00:34:18,840 --> 00:34:24,640 Speaker 1: recently that Android is not completely open, and Google has 592 00:34:24,680 --> 00:34:27,120 Speaker 1: had to pull things from the Android app Store that 593 00:34:27,200 --> 00:34:31,120 Speaker 1: have proven embarrassing for them. UM. So I mean there's 594 00:34:31,120 --> 00:34:33,560 Speaker 1: a trade off to be made either things that actually 595 00:34:33,600 --> 00:34:37,799 Speaker 1: contained malware or things that were made malware more of 596 00:34:37,840 --> 00:34:40,880 Speaker 1: a possibility because they introduced vulnerabilities. I mean, yeah, that's 597 00:34:41,480 --> 00:34:44,080 Speaker 1: that's the danger that Google runs with their philosophy. Yeah, 598 00:34:44,280 --> 00:34:46,440 Speaker 1: and I could see an argument again, I could see 599 00:34:46,440 --> 00:34:49,400 Speaker 1: an argument for both. A closed system is gonna work 600 00:34:50,000 --> 00:34:54,280 Speaker 1: much more fluid. Each piece is going to work very 601 00:34:54,320 --> 00:34:57,920 Speaker 1: well with each other piece of the software. So my 602 00:34:58,040 --> 00:34:59,920 Speaker 1: iPod is going to think very well with my map. 603 00:35:00,160 --> 00:35:01,920 Speaker 1: And that was the thing is that Steve Jobs had 604 00:35:01,960 --> 00:35:04,480 Speaker 1: a very like I said, he had that focus. He 605 00:35:04,480 --> 00:35:08,680 Speaker 1: he was had a specific experience in mind, not just 606 00:35:08,719 --> 00:35:11,520 Speaker 1: a product, but the experience that the consumer would have 607 00:35:11,680 --> 00:35:15,880 Speaker 1: with that product. And that was where all the energy 608 00:35:16,000 --> 00:35:19,279 Speaker 1: and focus was directed was to achieve that experience. So 609 00:35:19,600 --> 00:35:23,319 Speaker 1: it wasn't good enough to just design something that was pretty, 610 00:35:23,480 --> 00:35:27,000 Speaker 1: or that had an interesting user interface, or that would 611 00:35:27,000 --> 00:35:31,359 Speaker 1: support and certain percentage of software. It was important to 612 00:35:31,440 --> 00:35:36,840 Speaker 1: have a product that delivered the this this experience that 613 00:35:36,880 --> 00:35:40,520 Speaker 1: Steve Jobs had come up with, and anything less was 614 00:35:40,600 --> 00:35:44,320 Speaker 1: unacceptable and UM and sometimes, you know, sometimes they failed, 615 00:35:44,360 --> 00:35:46,640 Speaker 1: they didn't always succeed with that, but that was kind 616 00:35:46,640 --> 00:35:49,520 Speaker 1: of the goal. And when you look at it that way, 617 00:35:50,160 --> 00:35:52,640 Speaker 1: it it kind of is a it's a very unique 618 00:35:52,680 --> 00:35:56,560 Speaker 1: approach to developing technology. You know, a lot of other 619 00:35:57,760 --> 00:36:02,360 Speaker 1: UH companies are focused on specifications, like, you know, we 620 00:36:02,400 --> 00:36:05,759 Speaker 1: need to have the fastest processor and the best graphics 621 00:36:05,760 --> 00:36:09,080 Speaker 1: processing unit and the best battery and all this kind 622 00:36:09,120 --> 00:36:13,000 Speaker 1: of stuff, and UH and they're looking at it piecemeal 623 00:36:13,120 --> 00:36:17,000 Speaker 1: like that instead of looking at necessarily the end result, 624 00:36:17,080 --> 00:36:19,399 Speaker 1: like what is the what is it that you're trying 625 00:36:19,400 --> 00:36:22,640 Speaker 1: to achieve with this product? And uh, Steve Jobs took 626 00:36:22,880 --> 00:36:27,040 Speaker 1: a totally different approach to that, and um, you know, 627 00:36:27,680 --> 00:36:29,759 Speaker 1: even if you don't like the products that you have 628 00:36:29,800 --> 00:36:34,960 Speaker 1: to at least admire the the the methodology that he followed, 629 00:36:35,320 --> 00:36:39,560 Speaker 1: and uh, the level of secrecy that he had even 630 00:36:39,600 --> 00:36:44,480 Speaker 1: within the own company, within Apple itself, UM, on these 631 00:36:44,480 --> 00:36:47,640 Speaker 1: these approaches, because you know, if that was part of 632 00:36:47,640 --> 00:36:50,480 Speaker 1: the thing was that during the process of development, you know, 633 00:36:50,520 --> 00:36:53,920 Speaker 1: you're gonna have some missteps along the way, and the 634 00:36:53,920 --> 00:36:56,840 Speaker 1: product that you come up with may not deliver in 635 00:36:56,880 --> 00:36:59,040 Speaker 1: the prototype form, may not deliver the experience you want. 636 00:36:59,080 --> 00:37:01,279 Speaker 1: So you don't want that information to get out into 637 00:37:01,320 --> 00:37:05,040 Speaker 1: the public because that's not what you're making YEA. Yeah, 638 00:37:05,560 --> 00:37:07,480 Speaker 1: I want to point out that, uh, you know, I 639 00:37:07,560 --> 00:37:09,839 Speaker 1: enjoy my Android phone and I like the idea of 640 00:37:09,880 --> 00:37:15,000 Speaker 1: being open. So you know, I wasn't being uh unequivocal, 641 00:37:15,520 --> 00:37:17,560 Speaker 1: you know, I think I think there are good reasons 642 00:37:17,600 --> 00:37:19,840 Speaker 1: for both. Um. But yeah, that that was one of 643 00:37:19,880 --> 00:37:22,600 Speaker 1: the other things, you know, Steve Jobs being a showman 644 00:37:23,320 --> 00:37:28,600 Speaker 1: and being able to deliver an entertaining keynote. Um. You know, 645 00:37:28,719 --> 00:37:33,120 Speaker 1: I I read accounts from Apple store uh people about 646 00:37:33,480 --> 00:37:35,839 Speaker 1: uh and that on on the special episode of Buzz 647 00:37:35,840 --> 00:37:40,200 Speaker 1: Out Loud the other night too, after which is seen 648 00:37:40,239 --> 00:37:43,839 Speaker 1: that show that that's very popular. Definitely you should check 649 00:37:43,880 --> 00:37:47,600 Speaker 1: it out, um over the Yeah. Absolutely, And they did 650 00:37:47,600 --> 00:37:50,240 Speaker 1: a special show on the night that that Steve jobs 651 00:37:51,160 --> 00:37:54,520 Speaker 1: passing was announced, and they were talking about how people 652 00:37:54,560 --> 00:37:57,880 Speaker 1: would customers would come into the store to watch the 653 00:37:57,960 --> 00:38:01,640 Speaker 1: Apple keynote on the big screen, and uh, you know, 654 00:38:01,840 --> 00:38:04,480 Speaker 1: he there was a flare. He had a marketing flare 655 00:38:04,480 --> 00:38:07,399 Speaker 1: about him too. He wasn't just a shrewd business person, um. 656 00:38:07,480 --> 00:38:10,440 Speaker 1: And and releasing details about the product. You know, the 657 00:38:10,680 --> 00:38:13,280 Speaker 1: fact that there was so much secrecy surrounding these products 658 00:38:13,320 --> 00:38:17,840 Speaker 1: beforehand enabled him to make the big reveal. Yeah, and 659 00:38:17,920 --> 00:38:20,279 Speaker 1: that's you know, the title of this episode is all 660 00:38:20,320 --> 00:38:23,640 Speaker 1: about one more thing. I mean that was that Steve 661 00:38:23,719 --> 00:38:26,759 Speaker 1: made that famous. And I don't know that it was intentional. 662 00:38:27,120 --> 00:38:29,120 Speaker 1: It was just supposed to be that last the bomb 663 00:38:29,160 --> 00:38:31,239 Speaker 1: dropping at the end. Oh hey, by the way, I 664 00:38:31,320 --> 00:38:34,359 Speaker 1: just happened to have this announcement, right, And and it 665 00:38:34,440 --> 00:38:38,680 Speaker 1: wasn't in every what eventually became known as the Steve Note. 666 00:38:38,880 --> 00:38:42,120 Speaker 1: It wasn't. It wasn't in every presentation, but when it 667 00:38:42,200 --> 00:38:44,080 Speaker 1: when he would include that where you know, you think 668 00:38:44,120 --> 00:38:46,080 Speaker 1: it's all wound up and you're thinking, wow, that was 669 00:38:46,120 --> 00:38:50,680 Speaker 1: a really compelling product that they unveiled. Oh and one 670 00:38:50,719 --> 00:38:53,080 Speaker 1: more thing, and the one more thing would just be 671 00:38:54,120 --> 00:38:56,280 Speaker 1: the thing that makes your jaw drop where you said, wow, 672 00:38:56,600 --> 00:39:00,440 Speaker 1: I was ready to buy one, when when the before 673 00:39:00,440 --> 00:39:01,960 Speaker 1: he said that, now I want to buy two home, 674 00:39:02,239 --> 00:39:03,719 Speaker 1: you know, I mean, it was just it was one 675 00:39:03,719 --> 00:39:07,480 Speaker 1: of those things where it's just it's such a great 676 00:39:07,520 --> 00:39:11,400 Speaker 1: grasp on marketing and salesmanship. Very I mean you you 677 00:39:11,400 --> 00:39:12,759 Speaker 1: could look at it the other way. You could say 678 00:39:12,760 --> 00:39:16,600 Speaker 1: he was very manipulative. You would not be wrong. But 679 00:39:16,680 --> 00:39:19,160 Speaker 1: the point is that he was just so good at 680 00:39:19,440 --> 00:39:25,200 Speaker 1: at conceiving of this this product all the way to 681 00:39:25,239 --> 00:39:27,960 Speaker 1: the point where he's unveiling it to you and showing 682 00:39:28,040 --> 00:39:32,120 Speaker 1: you why you should want it. And people would also 683 00:39:32,280 --> 00:39:35,080 Speaker 1: complain about Steve Jobs approach was to tell you what 684 00:39:35,200 --> 00:39:37,560 Speaker 1: you wanted, even you know, you know, like he knew 685 00:39:37,600 --> 00:39:41,879 Speaker 1: you better than you did, over and over again. That's 686 00:39:41,920 --> 00:39:44,080 Speaker 1: the point of marketing. Yeah, he was the fact that 687 00:39:44,120 --> 00:39:48,600 Speaker 1: he did it successfully multiple times. I mean I bring 688 00:39:48,640 --> 00:39:52,840 Speaker 1: it up over and over. I predicted that the iPad 689 00:39:52,880 --> 00:39:56,040 Speaker 1: would crash and burn because I could not imagine a 690 00:39:56,080 --> 00:39:58,960 Speaker 1: world where a tablet computer would work, where it would 691 00:39:59,000 --> 00:40:02,520 Speaker 1: be successful in consider a marketplace. And I was as 692 00:40:02,600 --> 00:40:06,520 Speaker 1: wrong as wrong can be. And I just completely underestimated 693 00:40:06,520 --> 00:40:10,400 Speaker 1: Steve Jobs and what his team did and his marketing ability. 694 00:40:10,719 --> 00:40:13,120 Speaker 1: You know, all of that together is what helped make 695 00:40:13,120 --> 00:40:15,759 Speaker 1: the iPad a success. It wasn't just that it was 696 00:40:15,800 --> 00:40:18,560 Speaker 1: a very compelling product on its own. It was if 697 00:40:18,600 --> 00:40:20,279 Speaker 1: you pick up an iPad and no one has ever 698 00:40:20,280 --> 00:40:22,440 Speaker 1: taught to you about it, and you start playing with it, 699 00:40:22,440 --> 00:40:26,160 Speaker 1: it's intuitive, it's got a low learning curve, it's fun 700 00:40:26,239 --> 00:40:29,759 Speaker 1: to use. Um. But if you listen to that presentation 701 00:40:29,800 --> 00:40:33,520 Speaker 1: that Steve Jobs gave, uh, you know, then you're you 702 00:40:33,640 --> 00:40:39,759 Speaker 1: Suddenly you hunger for it. And I just underestimated it entirely, um, 703 00:40:39,920 --> 00:40:42,960 Speaker 1: which you know, not the first time. But and I 704 00:40:42,960 --> 00:40:46,480 Speaker 1: do have another story of personal story that I'd share. 705 00:40:46,960 --> 00:40:49,440 Speaker 1: So I already touched on the fact that the Apple 706 00:40:49,480 --> 00:40:53,719 Speaker 1: to e kind of inspired my love of technology. Uh, 707 00:40:53,760 --> 00:40:56,279 Speaker 1: if we if we again extrapolate from that my love 708 00:40:56,280 --> 00:40:59,200 Speaker 1: of technology born from the apple to E. When I 709 00:40:59,200 --> 00:41:03,120 Speaker 1: went to high school, I actually took a keyboarding class. 710 00:41:03,160 --> 00:41:05,960 Speaker 1: It was like type typing, except it was for computers. 711 00:41:06,840 --> 00:41:10,160 Speaker 1: That was essentially learning to type, so same thing like. Okay, 712 00:41:10,200 --> 00:41:13,759 Speaker 1: so kids, those of you who are young. Back in 713 00:41:13,760 --> 00:41:16,160 Speaker 1: the day, there used to be a class in high 714 00:41:16,160 --> 00:41:18,880 Speaker 1: school where you would learn how to type on a typewriter. 715 00:41:19,400 --> 00:41:22,399 Speaker 1: And you would sit in a classroom and every desk 716 00:41:22,440 --> 00:41:24,160 Speaker 1: would have a typewriter on it, and it would be 717 00:41:24,200 --> 00:41:27,080 Speaker 1: the loudest room in the in the school, with the 718 00:41:27,120 --> 00:41:30,480 Speaker 1: possible exception of the shop where people are using you know, 719 00:41:30,960 --> 00:41:34,239 Speaker 1: band saws and stuff. People people didn't have typewriters in 720 00:41:34,280 --> 00:41:36,479 Speaker 1: their homes in a lot of cases, and so people 721 00:41:36,480 --> 00:41:39,880 Speaker 1: would pay others to type up papers for them for college. 722 00:41:39,880 --> 00:41:42,400 Speaker 1: For example, um my mom, who could type around a 723 00:41:42,440 --> 00:41:45,839 Speaker 1: hundred thirty words a minute. Uh my brother would often 724 00:41:45,880 --> 00:41:48,439 Speaker 1: ask her to type up his papers for him because 725 00:41:48,440 --> 00:41:50,439 Speaker 1: it would take him a lot longer and he would 726 00:41:50,480 --> 00:41:53,480 Speaker 1: make a lot more mistakes than than she would. So 727 00:41:53,840 --> 00:41:57,000 Speaker 1: the average person typing that just you know, you had 728 00:41:57,040 --> 00:42:00,279 Speaker 1: business people give stuff to their administrative assistance to type 729 00:42:00,280 --> 00:42:02,400 Speaker 1: of the business people didn't do it like they do 730 00:42:02,440 --> 00:42:06,200 Speaker 1: now with computers. Yeah, so different, different world. But but 731 00:42:06,200 --> 00:42:07,880 Speaker 1: but by the time I was going to high school, 732 00:42:07,920 --> 00:42:11,920 Speaker 1: there was this slow transition from typing class to keyboarding class. 733 00:42:11,960 --> 00:42:13,840 Speaker 1: It's the same thing since you're using a computer and 734 00:42:13,880 --> 00:42:17,640 Speaker 1: STAMA type different well, and also you had the benefit 735 00:42:17,760 --> 00:42:20,200 Speaker 1: of being able to hit the backspace button and delete 736 00:42:20,239 --> 00:42:23,839 Speaker 1: something without necessarily anyone hearing it because it didn't make 737 00:42:23,880 --> 00:42:28,440 Speaker 1: that weird noise as as corrective liquid is being applied 738 00:42:28,480 --> 00:42:30,919 Speaker 1: to the paper or the correction slips where you're sitting 739 00:42:30,920 --> 00:42:34,120 Speaker 1: there trying to hold it in there, right right, So anyway, uh, 740 00:42:34,280 --> 00:42:37,279 Speaker 1: you know that's in my typing class. The machines we 741 00:42:37,320 --> 00:42:41,400 Speaker 1: used were Max. We had MAX for for our type 742 00:42:41,440 --> 00:42:45,080 Speaker 1: of or keyboarding class. So again in high school, I 743 00:42:45,120 --> 00:42:48,759 Speaker 1: started to do UM keyboarding, and I eventually went into 744 00:42:48,840 --> 00:42:52,400 Speaker 1: data processing classes, which was the next level up. And 745 00:42:52,480 --> 00:42:55,720 Speaker 1: then by the end of data processing I was teaching 746 00:42:55,800 --> 00:42:59,720 Speaker 1: half the class because I was so familiar with the 747 00:42:59,280 --> 00:43:05,000 Speaker 1: the the Apple UM platform. And then uh so again 748 00:43:05,040 --> 00:43:07,480 Speaker 1: my love of technology continues to grow through high school. 749 00:43:08,000 --> 00:43:11,000 Speaker 1: When I get into college, because of my love of technology, 750 00:43:11,480 --> 00:43:17,880 Speaker 1: I adopted the whole online uh approach. Early. I didn't 751 00:43:17,880 --> 00:43:19,480 Speaker 1: have a whole lot in common with a lot of 752 00:43:19,480 --> 00:43:22,080 Speaker 1: the kids who were going to the college I started 753 00:43:22,120 --> 00:43:25,600 Speaker 1: going to when I was a freshman. So. But the 754 00:43:25,680 --> 00:43:28,240 Speaker 1: nice thing about the online world, which was just starting 755 00:43:28,239 --> 00:43:31,560 Speaker 1: to kind of take off in the early nineties, early 756 00:43:31,640 --> 00:43:33,080 Speaker 1: to mid nineties, which is when I was starting going 757 00:43:33,120 --> 00:43:36,920 Speaker 1: to college, um, since the online world was starting to 758 00:43:36,920 --> 00:43:39,440 Speaker 1: take off, that gave me access to people from around 759 00:43:39,480 --> 00:43:43,239 Speaker 1: the world, many of whom had similar interests in as 760 00:43:43,840 --> 00:43:46,359 Speaker 1: I did. And uh, of course the fact that they're 761 00:43:46,360 --> 00:43:49,080 Speaker 1: on a computer already means we share something in common 762 00:43:49,480 --> 00:43:51,839 Speaker 1: that we are at least not afraid of computers, and 763 00:43:51,960 --> 00:43:55,960 Speaker 1: probably we love computers. So on one of these um, 764 00:43:56,880 --> 00:43:59,040 Speaker 1: I went to U. I used to be a regular 765 00:43:59,160 --> 00:44:05,160 Speaker 1: on various telnet chat rooms. Kids ask your parents, UM, yeah, 766 00:44:05,160 --> 00:44:07,640 Speaker 1: they won't know. They won't know either unless they're geeks. 767 00:44:08,400 --> 00:44:10,120 Speaker 1: But anyway, there were there were chat rooms that you 768 00:44:10,239 --> 00:44:12,520 Speaker 1: go in. It's all text based and you you know, 769 00:44:12,600 --> 00:44:14,879 Speaker 1: created a handle and you could go in and chat 770 00:44:14,920 --> 00:44:19,160 Speaker 1: with people. I met a certain young lady on a 771 00:44:19,320 --> 00:44:22,760 Speaker 1: chat room who then we had conversations and we found 772 00:44:22,760 --> 00:44:25,400 Speaker 1: out we had a lot in common, and we talked 773 00:44:25,440 --> 00:44:27,280 Speaker 1: for a long time. We started talking on the phone, 774 00:44:27,760 --> 00:44:30,920 Speaker 1: she came down to visit me. We started dating, we 775 00:44:31,040 --> 00:44:33,520 Speaker 1: got engaged, and later on I got married to this woman. 776 00:44:34,440 --> 00:44:37,160 Speaker 1: Fourteen years later, I'm still married to her. Um. So 777 00:44:38,080 --> 00:44:41,799 Speaker 1: I met my wife through technology. My love of technology 778 00:44:41,880 --> 00:44:46,440 Speaker 1: is what led me to adopting this whole online approach. 779 00:44:47,239 --> 00:44:50,880 Speaker 1: If I had not had the Apple to E and 780 00:44:50,960 --> 00:44:53,560 Speaker 1: I had not developed that love of tech, I may 781 00:44:53,680 --> 00:44:56,520 Speaker 1: very well not have ever bothered with the whole online thing. 782 00:44:56,560 --> 00:44:59,439 Speaker 1: I might have thought that's not for me, that's that's 783 00:44:59,520 --> 00:45:03,279 Speaker 1: just we. I wouldn't have met the woman who I 784 00:45:03,320 --> 00:45:06,799 Speaker 1: fell in love with and got married to, and my 785 00:45:06,880 --> 00:45:10,040 Speaker 1: life would be very different. So you know, you have 786 00:45:10,120 --> 00:45:12,479 Speaker 1: to extrapolate, and there's no way to know for sure, 787 00:45:13,080 --> 00:45:16,440 Speaker 1: obviously because we haven't discovered the parallel worlds yet. But 788 00:45:16,560 --> 00:45:18,440 Speaker 1: in a way, you could say that because of what 789 00:45:18,520 --> 00:45:21,840 Speaker 1: Steve Jobs and Apple did, because that I developed my 790 00:45:21,920 --> 00:45:23,800 Speaker 1: love of tech back when I was a kid, because 791 00:45:23,800 --> 00:45:26,640 Speaker 1: I was using those machines, That's how I met my 792 00:45:26,680 --> 00:45:30,799 Speaker 1: wife many years later. I'm gonna do a sitcom about this, 793 00:45:30,920 --> 00:45:33,480 Speaker 1: is going to be called How I Met My Wife. UM, 794 00:45:33,520 --> 00:45:36,839 Speaker 1: I'm hoping to get Alison Hannaghan on board. I think 795 00:45:36,880 --> 00:45:41,000 Speaker 1: she's occupied. You know, I gotta start watching TV. Yeah anyway, Okay, 796 00:45:41,239 --> 00:45:44,440 Speaker 1: now I think it could be argued that, you know, 797 00:45:44,480 --> 00:45:47,600 Speaker 1: of course it's it's not all Steve Jobs world, but 798 00:45:47,640 --> 00:45:52,160 Speaker 1: because of people like Steve Jobs and Steve Wozniak, uh 799 00:45:52,400 --> 00:45:57,040 Speaker 1: J Minor, Um, Bill Gates, um, Paul Allen. You know, 800 00:45:57,120 --> 00:46:02,200 Speaker 1: these people made technology accessible to the average person and 801 00:46:02,840 --> 00:46:04,640 Speaker 1: uh you know all the people that worked on their 802 00:46:04,680 --> 00:46:07,080 Speaker 1: teams too. But there, you know, these are the faces 803 00:46:07,120 --> 00:46:11,080 Speaker 1: that we can identify as having made a difference, uh 804 00:46:11,120 --> 00:46:15,239 Speaker 1: and and doing that and uh you know there if 805 00:46:15,280 --> 00:46:18,719 Speaker 1: you don't like one company's product, it's been inspired by 806 00:46:18,760 --> 00:46:22,719 Speaker 1: the others and has inspired the others to do better. Um. 807 00:46:22,880 --> 00:46:25,160 Speaker 1: You could say the same thing for for Pixar too. 808 00:46:25,520 --> 00:46:29,400 Speaker 1: Once picks are uh you know, was was a George 809 00:46:29,440 --> 00:46:34,239 Speaker 1: Lucas company and uh, Steve Jobs. I think he bought it, 810 00:46:34,239 --> 00:46:36,760 Speaker 1: didn't he he took it? Yes, he bought it. Steve. 811 00:46:37,040 --> 00:46:40,080 Speaker 1: By the way, side, note, very first movie I saw 812 00:46:40,160 --> 00:46:42,760 Speaker 1: with the woman who would become my wife toy story 813 00:46:42,960 --> 00:46:47,200 Speaker 1: ha ha. So there you go. There's another one. Well, Pixar, uh, 814 00:46:47,320 --> 00:46:51,880 Speaker 1: you know, certainly didn't invent animation or computer animation, will 815 00:46:52,280 --> 00:46:57,080 Speaker 1: they were one of the one of the pioneers. Pioneers certainly, UM, 816 00:46:57,120 --> 00:46:58,720 Speaker 1: but they weren't the only ones to have the idea, 817 00:46:58,719 --> 00:47:02,479 Speaker 1: I'm sure, but they have revolutionized it. And I would 818 00:47:02,480 --> 00:47:06,560 Speaker 1: say people like DreamWorks, Uh, in competition with them, has 819 00:47:07,160 --> 00:47:12,720 Speaker 1: worked harder because they have pisar Um Disney's in house 820 00:47:12,800 --> 00:47:15,279 Speaker 1: people who were there you know, in addition to the 821 00:47:15,320 --> 00:47:19,880 Speaker 1: Pixar unit before, you know, they had a model to 822 00:47:19,880 --> 00:47:22,960 Speaker 1: to emulate. UM. And I think you could you could 823 00:47:22,960 --> 00:47:26,360 Speaker 1: say that Steve Jobs is a catalyst. Uh. He and 824 00:47:26,640 --> 00:47:30,560 Speaker 1: he inspired other people to work harder, both on his 825 00:47:30,640 --> 00:47:34,160 Speaker 1: own team and on the other teams. Uh. And he's 826 00:47:34,160 --> 00:47:36,600 Speaker 1: just the recognizable face that we could say, you know, 827 00:47:36,719 --> 00:47:40,399 Speaker 1: he made a difference. He you know, his companies gave 828 00:47:40,520 --> 00:47:44,400 Speaker 1: us products and and and things that we liked and 829 00:47:44,480 --> 00:47:48,800 Speaker 1: wanted to see and wanted to hold and use. Um. 830 00:47:48,840 --> 00:47:52,480 Speaker 1: You know. And it's uh And I think it probably 831 00:47:52,520 --> 00:47:57,560 Speaker 1: would have been a little different had he not um 832 00:47:57,600 --> 00:48:00,640 Speaker 1: not passed away so early, you know, at fifty years old. 833 00:48:01,320 --> 00:48:03,560 Speaker 1: You know, he he wasn't even you know, in retirement 834 00:48:03,600 --> 00:48:05,799 Speaker 1: age here in the United States is generally recognized to 835 00:48:05,800 --> 00:48:08,600 Speaker 1: be around sixty five, although it's harder to retire at 836 00:48:08,600 --> 00:48:11,640 Speaker 1: that age. You have many CEOs who work on at 837 00:48:11,640 --> 00:48:14,480 Speaker 1: their companies past that time. You know, he would have 838 00:48:14,520 --> 00:48:18,879 Speaker 1: been um, had his health not declined, he probably would 839 00:48:18,880 --> 00:48:22,240 Speaker 1: have been there at least another ten years at Apple 840 00:48:22,520 --> 00:48:26,080 Speaker 1: and uh, you know, served with Pixar and Disney, you know. 841 00:48:26,160 --> 00:48:28,640 Speaker 1: And it's just I think that's probably another reason why 842 00:48:28,680 --> 00:48:32,120 Speaker 1: his death affects us so deeply, is because we go, well, 843 00:48:32,160 --> 00:48:33,960 Speaker 1: you know what, I like what Apple is doing right now, 844 00:48:34,000 --> 00:48:37,120 Speaker 1: I like what Pixars doing. What would have happened? And 845 00:48:37,360 --> 00:48:40,399 Speaker 1: you know that in he's a person that we kind 846 00:48:40,400 --> 00:48:43,319 Speaker 1: of identified with and wanted to know more about. And yeah, 847 00:48:43,320 --> 00:48:46,760 Speaker 1: he was mysterious as well. And I mean he definitely 848 00:48:47,200 --> 00:48:49,360 Speaker 1: there's definitely a whole mythology around him. I mean the 849 00:48:49,360 --> 00:48:52,440 Speaker 1: fact we've we've touched on that with the reality distortion field. 850 00:48:53,000 --> 00:48:57,280 Speaker 1: You know that that's one of that's a mythical feature 851 00:48:57,400 --> 00:49:02,040 Speaker 1: to Steve Jobs. And you know, even his competitors have 852 00:49:02,160 --> 00:49:06,279 Speaker 1: come out and said some pretty remarkable things about him. Um, 853 00:49:06,320 --> 00:49:09,040 Speaker 1: the people people who both worked with him and competed 854 00:49:09,040 --> 00:49:13,560 Speaker 1: against him in the world of technology after his passing 855 00:49:13,600 --> 00:49:16,440 Speaker 1: have said some pretty phenomenal things. Bill Gates, I'll go 856 00:49:16,440 --> 00:49:18,680 Speaker 1: ahead and quote Bill Gates, because that's a great example. 857 00:49:19,719 --> 00:49:22,719 Speaker 1: He said. Steve and I first met nearly thirty years 858 00:49:22,719 --> 00:49:25,160 Speaker 1: ago and have been colleagues, competitors, and friends over the 859 00:49:25,239 --> 00:49:27,760 Speaker 1: course of more than half our lives. The world rarely 860 00:49:27,760 --> 00:49:31,040 Speaker 1: sees someone who has had the profound impact Steve has had, 861 00:49:31,200 --> 00:49:33,400 Speaker 1: the effects of which will be felt for many generations 862 00:49:33,400 --> 00:49:35,520 Speaker 1: to come. For those of us lucky enough to get 863 00:49:35,560 --> 00:49:38,240 Speaker 1: to work with him, it's been an insanely great honor. 864 00:49:39,040 --> 00:49:42,720 Speaker 1: And I mean you know that that speaks volumes too, 865 00:49:42,880 --> 00:49:48,280 Speaker 1: that people who were either actively in a company UM 866 00:49:48,280 --> 00:49:52,040 Speaker 1: that competed against Apple or in their past had that 867 00:49:52,160 --> 00:49:57,360 Speaker 1: they they also recognize his his contribution to the technologology 868 00:49:57,360 --> 00:50:01,800 Speaker 1: industry UM from the earliest days of Google. Whenever Larry 869 00:50:01,800 --> 00:50:04,279 Speaker 1: and I saught inspiration for vision and leadership, we needed 870 00:50:04,320 --> 00:50:08,200 Speaker 1: to look no farther than Coopertino. Steve, your passion for 871 00:50:08,280 --> 00:50:10,279 Speaker 1: excellence is felt by anyone who has ever touched an 872 00:50:10,320 --> 00:50:12,640 Speaker 1: Apple product, including the MacBook. I am writing this on 873 00:50:12,760 --> 00:50:16,359 Speaker 1: right now. That was Saragey Brin and Larry page two. 874 00:50:16,400 --> 00:50:18,480 Speaker 1: I am very, very sad to hear the news about Steve. 875 00:50:18,520 --> 00:50:22,000 Speaker 1: He was a great man with incredible achievements and amazing brilliance. 876 00:50:22,920 --> 00:50:26,360 Speaker 1: Um Mark Zuckerberg. Steve, thank you for being a mentor 877 00:50:26,400 --> 00:50:29,319 Speaker 1: and friend. Thanks for showing that what you build can 878 00:50:29,440 --> 00:50:34,400 Speaker 1: change the world. I will miss you, Michael Dell, CEO 879 00:50:34,640 --> 00:50:37,680 Speaker 1: of Dell Incorporated. So today the world lost a visionary leader, 880 00:50:37,719 --> 00:50:40,479 Speaker 1: the technology industry lost an iconic legend, and I lost 881 00:50:40,480 --> 00:50:43,080 Speaker 1: a friend and fellow founder. The legacy of Steve Jobs 882 00:50:43,080 --> 00:50:47,040 Speaker 1: will be remembered for generations to come. I mean, it's 883 00:50:47,040 --> 00:50:49,520 Speaker 1: that that from the person who said that Apple should 884 00:50:49,520 --> 00:50:54,080 Speaker 1: have been closed and sold back to the investors. The 885 00:50:54,520 --> 00:50:57,359 Speaker 1: proceeds given back to the investors. Yeah, there there are 886 00:50:57,760 --> 00:50:59,480 Speaker 1: worse that was in the dark days of Apple. Two 887 00:50:59,560 --> 00:51:04,560 Speaker 1: dozen of these tributes coming from not just industry leaders 888 00:51:04,560 --> 00:51:08,960 Speaker 1: in technology, but politicians, artists. You know, there there are 889 00:51:09,160 --> 00:51:12,040 Speaker 1: musicians out there who credit their success in no small 890 00:51:12,120 --> 00:51:14,680 Speaker 1: part to the fact that iTunes gave them a venue 891 00:51:14,719 --> 00:51:18,359 Speaker 1: that otherwise they would not have had. Um And you know, 892 00:51:18,560 --> 00:51:22,200 Speaker 1: you could even argue all iTunes has had a it 893 00:51:22,239 --> 00:51:24,880 Speaker 1: has sort of a monopoly effect. But then but then 894 00:51:24,920 --> 00:51:28,320 Speaker 1: you had other companies like Amazon come in and again 895 00:51:28,480 --> 00:51:30,759 Speaker 1: because of what Steve Jobs had done that made it 896 00:51:30,800 --> 00:51:35,520 Speaker 1: possible for other companies to do a similar approach or 897 00:51:35,560 --> 00:51:39,240 Speaker 1: an approach that was different enough to compete against iTunes Um. 898 00:51:39,280 --> 00:51:41,719 Speaker 1: But without that pioneering work, we can't say for sure 899 00:51:41,760 --> 00:51:43,319 Speaker 1: whether or not that would have happened. Maybe it would 900 00:51:43,320 --> 00:51:45,880 Speaker 1: have happened, but it would have happened later or differently 901 00:51:46,360 --> 00:51:48,600 Speaker 1: or differently. I mean, I we there's no way of 902 00:51:48,640 --> 00:51:51,759 Speaker 1: knowing right now whether or not if Steve Jobs had 903 00:51:51,800 --> 00:51:55,239 Speaker 1: never come back to Apple, if they had never gone 904 00:51:55,280 --> 00:52:00,160 Speaker 1: into portable electronics the way they did, would smartphones be 905 00:52:00,200 --> 00:52:03,640 Speaker 1: a consumer product right now? It's hard to say. I mean, 906 00:52:03,680 --> 00:52:07,200 Speaker 1: before the iPhone, they really weren't. Uh, there were people 907 00:52:07,200 --> 00:52:09,640 Speaker 1: who had them, there were early adopters, and there were 908 00:52:09,680 --> 00:52:12,399 Speaker 1: other folks who had them, but as a widespread thing, 909 00:52:12,560 --> 00:52:16,160 Speaker 1: it just didn't. It didn't exist. So maybe it would 910 00:52:16,160 --> 00:52:18,040 Speaker 1: have happened, but it would have happened on a in 911 00:52:18,080 --> 00:52:20,440 Speaker 1: a different way, and perhaps perhaps we'd be in a 912 00:52:20,560 --> 00:52:24,920 Speaker 1: very slow ramp to people adopting smartphones instead of the 913 00:52:25,040 --> 00:52:29,319 Speaker 1: crazy one we're on now. We are rapidly getting to 914 00:52:29,719 --> 00:52:33,759 Speaker 1: be the longest Tech Stuff episode ever, and we've done 915 00:52:33,800 --> 00:52:37,319 Speaker 1: that three times this year. Now. I can't think of 916 00:52:38,000 --> 00:52:41,359 Speaker 1: I this is certainly a topic that I think it 917 00:52:41,400 --> 00:52:45,360 Speaker 1: befits an extra long episode of tech stuff. Yeah, and 918 00:52:45,360 --> 00:52:49,040 Speaker 1: I'm sure that that many of you will have comments 919 00:52:49,120 --> 00:52:52,600 Speaker 1: and questions for us. Um you know, it's by the 920 00:52:52,640 --> 00:52:56,799 Speaker 1: time this will actually publish that the rawness of these 921 00:52:56,800 --> 00:52:59,880 Speaker 1: passing will we'll have subsided somewhat, will go back to 922 00:53:00,000 --> 00:53:04,520 Speaker 1: saying the other company stinks. Um. But and it's sad that, 923 00:53:04,680 --> 00:53:07,040 Speaker 1: you know, takes an event like this to sort of 924 00:53:07,040 --> 00:53:09,160 Speaker 1: bring people together for a few days ago. You know what, 925 00:53:09,200 --> 00:53:12,920 Speaker 1: we're all we're all competitors, but ultimately we're all friends too, 926 00:53:13,080 --> 00:53:16,879 Speaker 1: and yeah, you know, yeah, our goal each other, right, 927 00:53:16,960 --> 00:53:20,560 Speaker 1: Our goal is the same as to create compelling products 928 00:53:20,560 --> 00:53:25,120 Speaker 1: for consumers that are that truly are useful, because you know, 929 00:53:25,680 --> 00:53:28,320 Speaker 1: if you don't do that, then you get a reputation 930 00:53:28,320 --> 00:53:31,680 Speaker 1: for making crap. Yea, you know, I mean that's the 931 00:53:31,800 --> 00:53:33,719 Speaker 1: that's the bottom line. And if you get that reputation, 932 00:53:33,760 --> 00:53:36,920 Speaker 1: you don't stay in business long. So um so everyone, 933 00:53:37,040 --> 00:53:38,920 Speaker 1: you know, Yeah, there was a lot of competition, and 934 00:53:38,960 --> 00:53:41,640 Speaker 1: not all of it was friendly, but it was definitely 935 00:53:41,800 --> 00:53:44,960 Speaker 1: that there was definitely a level of respect that we 936 00:53:45,040 --> 00:53:47,400 Speaker 1: may not have always may not have always translated to 937 00:53:47,400 --> 00:53:49,400 Speaker 1: the way the words that were used, but it was 938 00:53:49,440 --> 00:53:52,800 Speaker 1: definitely underlying it. Well, we're gonna wrap up this episode 939 00:53:53,480 --> 00:53:56,400 Speaker 1: and uh, if you guys have any specific thoughts about 940 00:53:56,440 --> 00:54:01,400 Speaker 1: Steve Jobs and Apple and how maybe those the projects 941 00:54:01,400 --> 00:54:03,879 Speaker 1: that came for that company have affected you, whether even 942 00:54:03,960 --> 00:54:07,239 Speaker 1: if it's not necessarily like oh, glowing praise, that's not 943 00:54:07,280 --> 00:54:10,440 Speaker 1: what we're asking for really, just kind of giving context 944 00:54:10,840 --> 00:54:14,200 Speaker 1: to what see Jobs did, what Apple did, both the 945 00:54:14,200 --> 00:54:17,040 Speaker 1: good and the bad. It's not all not all positive. 946 00:54:17,360 --> 00:54:19,880 Speaker 1: Let us know, though, Send us an email or address 947 00:54:19,920 --> 00:54:22,239 Speaker 1: as tech stuff at how stuff works dot com or 948 00:54:22,360 --> 00:54:25,840 Speaker 1: better yet, go on to our Twitter or Facebook account 949 00:54:25,840 --> 00:54:27,839 Speaker 1: and let us know through their Facebook is a great 950 00:54:27,840 --> 00:54:29,879 Speaker 1: way for us to have a conversation with a group 951 00:54:29,960 --> 00:54:33,439 Speaker 1: of people, and um, maybe we won't create too many 952 00:54:33,440 --> 00:54:36,279 Speaker 1: flame wars this way, but look for us there are 953 00:54:36,360 --> 00:54:40,080 Speaker 1: handle is text Stuff, hs W and Chris and I 954 00:54:40,120 --> 00:54:44,440 Speaker 1: will talk to you again really soon. Be sure to 955 00:54:44,520 --> 00:54:47,280 Speaker 1: check out our new video podcast, Stuff from the Future. 956 00:54:47,640 --> 00:54:49,960 Speaker 1: Join How Stuff Work staff as we explore the most 957 00:54:49,960 --> 00:54:54,759 Speaker 1: promising and perplexing possibilities of tomorrow. The House Stuff Works. 958 00:54:54,800 --> 00:54:58,040 Speaker 1: I Find app has arrived. Download it today on iTunes. 959 00:55:02,600 --> 00:55:05,280 Speaker 1: Brought to you by the Reinvented two thousand, twelve Camry 960 00:55:05,480 --> 00:55:06,600 Speaker 1: it's ready. Are you