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Speaker 1: Afro Tech Conference is back, bringing together over twenty thousand

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Speaker 1: tech enthusiasts, founders, investors, and more for another unforgettable year.

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Speaker 2: For years, afro Tech.

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Speaker 1: Has been the go to event for black innovators in

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Speaker 1: tech with the brightest mind share, the latest developments and insights,

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Speaker 1: and this year we're bringing the experience to Houston, Texas.

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Speaker 1: From November thirteenth through the sixteenth. Join us to learn

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Speaker 1: from the innovators and leaders who are shaping the future

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Speaker 1: of tech. From insightful panels to curated meetups and expansive recruiting,

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Speaker 1: you'll connect with industry trailblazers. In addition to focusing on

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Speaker 1: the latest and AI and data, this year's programming explores

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Speaker 1: the intertexas of tech with health, environment and creative design.

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Speaker 2: Don't miss your chance to be part of it.

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Speaker 1: Secure your spot of afro Tech Conference twenty twenty four

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Speaker 1: today visit afrotech Conference dot com to buy your ticket now.

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Speaker 1: I'm Will Lucas and this is Black Tech Care Money.

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Speaker 3: You.

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Speaker 1: Donna's Haslam is a three time NBA Champion, Miami Heat Legend,

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Speaker 1: and NBA TV analysts. He's now teaming up with Wells

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Speaker 1: Fargo and the Rebuilding Together organization to make a lasting

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Speaker 1: impact in the community by providing critical home repairs and

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Speaker 1: safety modifications for families in need. The Donas is a businessman,

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Speaker 1: philanth Or bits an advocate for underserved communities, and this

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Speaker 1: partnership furthers his efforts uplift and inspire the next generation

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Speaker 1: in his hometown of Miami, Florida. As a businessman, you know,

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Speaker 1: sometimes often every relationship you get into as a business person,

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Speaker 1: you've got to vet to make sure that this aligns

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Speaker 1: with the things that are important to you. So, when

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Speaker 1: you think about doing things with underserved communities, what speaks

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Speaker 1: to you with regards to the initiatives you get involved with.

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Speaker 3: I think for me, you know, having a connection to

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Speaker 3: the people in those communities, you know, never separating myself,

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Speaker 3: never walking around with security where people feel like they

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Speaker 3: can't approach me. I'm always in the communities, I'm always

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Speaker 3: in the hood, I'm always in the cities, and I

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Speaker 3: continue to listen to the people. You know, if you

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Speaker 3: want to walk up to me and have a conversation

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Speaker 3: with me, I'm all ears. I'm welcoming people with open arms,

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Speaker 3: you know. So I feel like that's always been The

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Speaker 3: best way to being able to impact your communities is

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Speaker 3: really listen directly to what the people are saying they

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Speaker 3: need and what they're dealing with. Oftentimes, the media can

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Speaker 3: pick and choose what they want to bring to us,

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Speaker 3: you know, the news can pick and choose what they

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Speaker 3: want to tell you about. But if you go in

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Speaker 3: these communities and you spend time with these people and

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Speaker 3: you just are there, you know, you'll get the just

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Speaker 3: of it, and you'll get the real and you'll understand

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Speaker 3: really what they're dealing with every day. You know, that

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Speaker 3: was the reason why you know, the dun Tasm Foundation

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Speaker 3: immediately got into, you know, the housing situation where we

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Speaker 3: were understanding the huge gap of okay, you need about

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Speaker 3: one hundred and ten thousand to live comfortably in South Slida,

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Speaker 3: but on average people only making sixty to seventy Okay,

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Speaker 3: that's about a forty fifty thousand dollars gap.

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Speaker 4: Where how can people live comfortably?

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Speaker 3: Now we're talking about getting into the fight and we

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Speaker 3: have to affordable housing projects. Now you look around and

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Speaker 3: you see well as far ago the Bank of Doing

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Speaker 3: and you understand, you know, what their initiative is, what

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Speaker 3: their goals are and then you say, okay, well maybe

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Speaker 3: we can collaborate. You know, maybe we can do this together.

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Speaker 3: You know, one thing I know about, you know, building

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Speaker 3: a championship team and a championship roster, is it takes

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Speaker 3: a collaboration of people with the same like mindset and

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Speaker 3: with the same goals. I think Wells Fargo had that goal,

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Speaker 3: The don Tasm Foundation had that goal. Wells Fargo, the

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Speaker 3: bank of doing your Donatasm has been a doer his

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Speaker 3: whole life, his whole career. Has never been scared to

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Speaker 3: get his hands dirty. They've never been scared to get

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Speaker 3: out there and get in the mud. And when I

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Speaker 3: wake up this morning and when I put up to

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Speaker 3: Miss Mabelhouse, I see people who are usually sitting in

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Speaker 3: the office behind the air conditioned working at tailors, and

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Speaker 3: now they're there. They're they're playing crop, they're lifting you know, microwaves,

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Speaker 3: they're lifting ovens, they're lifting stoves, they're putting grills outside,

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Speaker 3: and I know everybody's saying, okay, it's about one the

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Speaker 3: time we barbecue on Christmas down here Miami. We can

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Speaker 3: put a grill out anytime. That's one of the places

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Speaker 3: we can do this anywhere. So we talk about that man.

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Speaker 3: It was just you know, it was just a matchmate

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Speaker 3: of heaven. I was thankful to be the person that

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Speaker 3: you know wells Fargo reached out to and chose to

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Speaker 3: be a part of this because you know, it's everything

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Speaker 3: I represent. You know, I've made sure that throughout my

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Speaker 3: twenty year career. Although I've represented the meat, I've also

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Speaker 3: represented the community and the people of Miami.

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Speaker 1: So when you think about the myriad of opportunities you

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Speaker 1: could have done, like you could you could put your

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Speaker 1: name on a lot of you know, social issues, social

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Speaker 1: you know efforts. Why was housing so important to you?

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Speaker 1: Why what's what spoke to you about the housing initiative?

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Speaker 3: Because it's not what I need, it's what the people need,

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Speaker 3: you know, And I think that's what people need. I think,

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Speaker 3: you know, there's so many different situations that people are

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Speaker 3: being challenged with the underserved communities. But when you go

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Speaker 3: in your house, we understand what's going on outside your house.

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Speaker 3: But when you go in your house, you should feel safe.

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Speaker 3: You should feel comfortable, you should be happy, you should

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Speaker 3: be confident in that space, you should be fulfilled. That

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Speaker 3: should be a mental recharge place, and that's where you

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Speaker 3: can go and just be proud of everything and all

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Speaker 3: the work that you put into every single day. And

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Speaker 3: a lot of times it's hard to feel like that

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Speaker 3: when you don't see those results. It's hard to feel

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Speaker 3: like that when you walk into your home and you

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Speaker 3: don't feel safe. It's hard to feel like that when

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Speaker 3: you walk into you know, your yard and your gates

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Speaker 3: torn down. It's hard to feel like that when you

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Speaker 3: walk in your backyard and you know it's grass and

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Speaker 3: stuff everywhere, and you don't have a grid of barbecue,

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Speaker 3: or you don't have a garden where you can just

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Speaker 3: walk out there and on a sunny day and just

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Speaker 3: sit out by your guard and read the paper.

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Speaker 4: You don't have those things.

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Speaker 3: I think if you can have those things and you

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Speaker 3: can implement those things and everyday life, everyday life gets

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Speaker 3: a little better for you.

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Speaker 4: Everyday things get a little easier for you.

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Speaker 3: And now you're talking about having a little bit of a

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Speaker 3: situation where you can be comfortable and you can be

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Speaker 3: proud of the place you call home. You just want

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Speaker 3: these people to be proud of the place they call home.

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Speaker 3: You want these people safe in the place they call home.

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Speaker 3: You want these people to be comfortable in these places

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Speaker 3: they call home, and I think everybody deserves that when you.

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Speaker 1: Think about I mean so actually, right now, the top

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Speaker 1: story on afrotech dot com is a story about you.

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Speaker 1: So it's talking about how you stayed on the Miami Heat,

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Speaker 1: you know, based on your efforts as a leader and

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Speaker 1: even Lebron and Chris Bosh and Dwayne you know, making

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Speaker 1: the room and so making sure that somebody with your

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Speaker 1: leadership and experience was still in the locker room. And

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Speaker 1: it's a quote I found from you where you said,

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Speaker 1: when you look at all these undrafted guys, these guys

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Speaker 1: who were on their way out of the league, and

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Speaker 1: people didn't believe in them, and people didn't give them

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Speaker 1: the opportunity, the Heat culture saved them. That's why I

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Speaker 1: came back, because I watched the culture save so many

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Speaker 1: like it saved me. When you think about that Heat culture,

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Speaker 1: you see undrafted players, people who were overlooked, and sometimes

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Speaker 1: they don't always take these opportunities. Seriously, what is it

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Speaker 1: you saw, as somebody who was on the tail end

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Speaker 1: of his career as your ability to galvanize those folks

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Speaker 1: behind a culture and a mission to be able to

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Speaker 1: go out there and create championship opportunities.

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Speaker 3: I mean, I got to get credit to those guys.

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Speaker 3: You know, when those guys walk in that locker room

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Speaker 3: and you can see the sense of desperation.

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Speaker 4: I relate.

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Speaker 3: I relate to walking in the locker room of fifty

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Speaker 3: people and they only keeping one guy, and you got

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Speaker 3: to be that one guy that they keep. I can relate.

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Speaker 3: I can relate to not having a backup plan. I

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Speaker 3: can relate to, you know, having your back against the wall,

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Speaker 3: you know, and coming in every day, you know, feeling

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Speaker 3: like your life is on the line and like your

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Speaker 3: career depends on it. So I'm relatable to all these guys,

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Speaker 3: just like I'm relatable to Miss Maple. You know, Miss

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Speaker 3: Mabel was on one fifty third and my auntie stay

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Speaker 3: on one to eighty third.

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Speaker 4: You know what I'm saying, which is thirty streets over.

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Speaker 4: You know what I mean. I literally showed up to.

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Speaker 3: Miss Mable's house about forty minutes early, and I went

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Speaker 3: around the corner and stayed at my auntie's house and

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Speaker 3: came back in Miss Maple's house.

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Speaker 4: So I'm relatable to these people, you know what I mean.

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Speaker 3: I'm really relatable and I know that I've been blessed

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Speaker 3: to play the game of basketball. I had a tremendous

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Speaker 3: amount of success, but I'm really relatable to these people.

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Speaker 3: And you know, when I talk about you know, Lebron

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Speaker 3: James and Dwayne Wade, and you know.

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Speaker 4: Being a part of that process.

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Speaker 3: That's one thing I was able to understand is that

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Speaker 3: even though we were friends, you know, you respect people

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Speaker 3: for who they are and what they are, you know

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Speaker 3: what I mean. And you know, Lebron, Dwayne, they already

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Speaker 3: respected me for who I was and what I was.

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Speaker 3: They were Southeast guys. I was a Miami guy, you

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Speaker 3: know what I mean. They were on the other side

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Speaker 3: of the bridge, was on my side of the bridge,

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Speaker 3: you know what I mean. So for me, I never

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Speaker 3: tried to be something I wasn't. I always stayed in

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Speaker 3: my lane, and my lane always brought me back to

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Speaker 3: the people, you know what I mean. And when you

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Speaker 3: talk about why you don't leave to go for more money,

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Speaker 3: and why you don't even have the opportunity to play

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Speaker 3: somewhere else, and when your career was getting towards the ending,

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Speaker 3: you weren't getting as much planning time as you might

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Speaker 3: have wanted, it's because of the people of Miami. Man,

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Speaker 3: I've never got in love. I've never been more protected.

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Speaker 3: I've never been more accepted than I am in this

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Speaker 3: city of Miami by these people. When you talk about

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Speaker 3: twenty years in the NBA and so much sus sens,

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Speaker 3: I ain't never have no security. You ain't never seen

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Speaker 3: me get robbed nowhere. You never see me get in

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Speaker 3: no trouble nowhere out here. You know, these people take

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Speaker 3: care of me.

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Speaker 5: Man.

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Speaker 3: So it's my job, it's my duty with my free time,

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Speaker 3: to commit to taking care of these people and giving

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Speaker 3: back to them so much that they've.

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Speaker 4: Given to me.

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Speaker 2: Yeah, I want to talk more about that.

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Speaker 1: You know, you are today vice president of basketball Development

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Speaker 1: at Miami and so you got a lot of leadership

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Speaker 1: in your background on court and off the court, and

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Speaker 1: I want to talk.

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Speaker 2: About the off the court leadership.

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Speaker 1: How do you transfer the things that you've learned on

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Speaker 1: the court to be able to be effective off the court.

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Speaker 3: Man, I'll tell you one thing about heat culture, and

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Speaker 3: it's real because it can apply in all expects of life.

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Speaker 3: The discipline that it takes to be a part of

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Speaker 3: heat culture to come in and have your body for

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Speaker 3: under ten percent every year, discipline that it takes to

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Speaker 3: push yourself to get that extra one percent out of

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Speaker 3: yourself every day.

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Speaker 4: You know, the way we approach the game. You know,

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Speaker 4: I think.

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Speaker 3: Everything that I've learned and heat coached has been what

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Speaker 3: I've applied in the business.

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Speaker 4: In the business space.

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Speaker 3: I think when you retire from basketball, you don't lose

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Speaker 3: your ambition, you don't lose your drive.

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Speaker 4: You just got to find somewhere else to apply it.

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Speaker 4: You just got to find somewhere else to put it.

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Speaker 3: So being in that one percent of people that are

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Speaker 3: obsessed with winning, being in that one percent of people

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Speaker 3: that will do whatever it takes to get the job done,

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Speaker 3: being in that one percent of people that willing to

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Speaker 3: sacrifice the things that they need to sacrifice for the

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Speaker 3: betterment of the team. You know, we talk about enjoying

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Speaker 3: other people's success with they might need. That's one thing

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Speaker 3: that's non negotiable. You have to be able to enjoy

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Speaker 3: other people's success. But how many times do you see

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Speaker 3: people sit at home and they watch somebody achieve something

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Speaker 3: They said, that should have been me. Why didn't that

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Speaker 3: happen for me? That's never been a part of who

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Speaker 3: I am. That's never been a part of my DNA.

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Speaker 6: Man.

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Speaker 3: My thing is, if he did that, how can I

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Speaker 3: figure out how to apply that in my lifestyle? How

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Speaker 3: can I figure out how to achieve that here in Miami?

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Speaker 3: For my people, that's been always to go to learn

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Speaker 3: from the people that are doing it before you, to

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Speaker 3: learn from the Magic, to learn from Dwayne, to learn

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Speaker 3: from Shack. You know, having these relationship with these guys,

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Speaker 3: I'd be a fool just to take basketball stuff from

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Speaker 3: these guys. I have to take life lessons from these guys.

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Speaker 3: Ill to take business lessons from these guys. The conversations

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Speaker 3: that I have now with Shaquille O'Neil Dwayne Wade were

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Speaker 3: far different than the conversations we had fifteen years ago.

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Speaker 1: You know, too many people in our communities lean on

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Speaker 1: rely on predatory services, check cashing places, payday loans, you know,

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Speaker 1: places like that, and so you know, which is super problematic.

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Speaker 1: So how important is it for bangs like Wells Fargo,

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Speaker 1: lenders like Wells Fargo to be involved in these neighborhoods

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Speaker 1: and in these communities.

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Speaker 3: I mean, it's so important because we understand that financial

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Speaker 3: literacy kind of skipped over our people. Sometimes you know,

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Speaker 3: for the most part, you know, financial literacy has not

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Speaker 3: been taught. And then you talk about teaching people financial literacy,

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Speaker 3: but people that don't have money or didn't come from money,

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Speaker 3: you know what I'm saying. So I think for Wells

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Speaker 3: Fargo being you know, not only you know, hands on

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Speaker 3: with this and you know, putting the money where their

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Speaker 3: mouths is and committing one point too, you know, seventy

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Speaker 3: five different homes, you know, forty six communities, but not

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Speaker 3: also you're building a relationship. And I think what for

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Speaker 3: us in our community, it's always been hard for us

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Speaker 3: to trust people, you know what I'm saying. So when

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Speaker 3: you come in and you make an impact in the community,

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Speaker 3: immediately the people of the community started to trust you.

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Speaker 3: And now they started to listen to you, and now

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Speaker 3: you start to build that relationship so on and so forth.

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Speaker 3: So I think it was Fargo coming in and being

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Speaker 3: a part of this process and taking the lead on

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Speaker 3: this initiative. I think they started to build a relationship

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Speaker 3: with the people and I think that people start to

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Speaker 3: trust well as Fargo. So the messages that was far

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Speaker 3: go preaching, the people are going to listen now because

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Speaker 3: of the trust and the relationship that they build with

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Speaker 3: these people because they're actually doing things community not talking

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Speaker 3: about it.

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Speaker 2: Yeah, that's super good.

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Speaker 1: I wonder you know how you view home ownership and

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Speaker 1: being able to be in your own place and being

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Speaker 1: able to excel and have a safe.

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Speaker 2: Place to live. From your perspective, what does that do

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Speaker 2: for the neighborhood.

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Speaker 4: I mean, I think it does.

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Speaker 3: It does wonders for the neighborhoods To pull into a

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Speaker 3: neighborhood where you look around and you say, hey, that

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Speaker 3: guy's own that house for twenty years and now his

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Speaker 3: son owns it, or that guy on it. It gives

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Speaker 3: a neighborhood substance, It gives neighborhood stability, It gives a

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Speaker 3: neighborhood pride, you know what I mean. And I think,

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Speaker 3: you know, homeowner, I'm coming from a situation where, you know,

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Speaker 3: I can say that my parents didn't own until I

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Speaker 3: bought a house for them, you know, when I when

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Speaker 3: I got old enough, you know, to buy a house

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Speaker 3: for them.

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Speaker 4: You know, I grew up in a family where all

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Speaker 4: we did was we didn't know what it was to own.

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Speaker 3: But I think when you get in a situation where

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Speaker 3: you can own a home now you're talking about something

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Speaker 3: that you can be proud of and that's going to

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Speaker 3: be in your family, and you talk about generational wealth.

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Speaker 3: It might not be considered generation wealth right away. But

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Speaker 3: where I'm from, if you can get a house in

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Speaker 3: your family, that's generational wealth because that'll go on with

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Speaker 3: your family forever. And not a lot of people have

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Speaker 3: homes in their households and they can say they have

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Speaker 3: a home that will be in their family forever. So

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Speaker 3: being the first person to be able to buy a

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Speaker 3: home in my family that's not going in my family forever,

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Speaker 3: and that might not be the world's version of generation wealth,

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Speaker 3: that was generational wealth for my family because.

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Speaker 4: We never owned the home.

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Speaker 1: Yeah, can you talk a little bit more about that, Like,

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Speaker 1: you know, I want to dig into why this is

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Speaker 1: so important to you, because I think that is the

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Speaker 1: whole crux of this is, you know, can you talk

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Speaker 1: about your upbringing a little bit and why being able

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Speaker 1: to make this difference for you and the generations behind

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Speaker 1: you matters so much for you?

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Speaker 2: Dunce man, I've.

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Speaker 4: Seen it all.

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Speaker 3: I've seen it all growing up, you know, and that's why,

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Speaker 3: you know, life is so precious to me. And now

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Speaker 3: when you experience, you know, so much trauma, when you've

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Speaker 3: seen so many l's all you want to do is win,

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Speaker 3: and all you want to do is help people win.

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Speaker 4: You know.

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Speaker 3: So for me, I've made it my life mission to win,

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Speaker 3: no matter what the circumstances, and to help people win.

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Speaker 3: Just because of the losses that I have had, because

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Speaker 3: of the trauma that I've had, so many things that

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Speaker 3: have been out of my control. I made it my

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Speaker 3: mission and I made it a point to control the

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Speaker 3: things that I can control, you know what I mean.

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Speaker 4: So I can control the energy that I put out.

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Speaker 3: I can control the effort that I give to this

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Speaker 3: community and to these people.

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Speaker 4: I can control sitting down with the mayors and the commissioners.

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Speaker 3: I can control partnering and collaborating with Wells Fargo and

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Speaker 3: their initiative and being the bank of doing I can

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Speaker 3: control those things. Because the things I can't control was,

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Speaker 3: you know, losing my stepmother. The things I can't control

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Speaker 3: is losing my mother. I can't control losing my father.

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Speaker 3: You know, all the people that have raised me, all

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Speaker 3: the people that sacrificed for me, all the people who

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Speaker 3: I call mom, dad, stepmom or whatever. You know, they're

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Speaker 3: not here. So those are things that I could not control.

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Speaker 3: So I've literally learned in my life to control the

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Speaker 3: things that you can control. Man, And you know, there's

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Speaker 3: so much else. There's so many things that going to

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Speaker 3: happen that are going to knock you down. I think

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Speaker 3: life is about how can you pick I think life

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Speaker 3: is about how can you get up? How can you

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Speaker 3: respond to adversity? Because there's going to be adversity, you know,

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Speaker 3: so I like to get a testament to that. You know,

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Speaker 3: what you see here to now today, the dnicizing you

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Speaker 3: see now is someone who just continued to get up

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Speaker 3: and continue to respond to adversity. And that's why you

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Speaker 3: see the polished version that you see now.

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Speaker 1: For those people who listen to you talk and they

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Speaker 1: have faced rejection, you know, they've been counted out. What

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Speaker 1: advice do you have for people who you know their

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Speaker 1: back is against the wall, but they they have a

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Speaker 1: vision for their life but don't know how to get there.

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Speaker 3: Stay in the saddle, you know, Stay in the saddle,

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Speaker 3: and don't be afraid to look yourself in the mirror

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Speaker 3: and change things about yourself. You know, the first thing

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Speaker 3: I did when I wasn't drafted. I had to go

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Speaker 3: to your was I looked at myself in the mirror.

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Speaker 3: Instead of pointing the finger at the NBA team that

379
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Speaker 3: said they made a mistake, I say, what.

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Speaker 4: Can I do first?

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Speaker 6: Here?

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Speaker 3: How can I change here? What can I change here?

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Speaker 3: How can I hold myself accountabilit accountable? Once again today's society,

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Speaker 3: accountability is a foreign language. Nobody wants to hear that.

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Speaker 3: Nobody wants to be held accountable.

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Speaker 4: You know.

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Speaker 3: They want to hold other people accountable when it's time

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Speaker 3: for them to be held accountable. Nobody wants to do

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Speaker 3: that sacrifice. You know, what do you in the sacrifice

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Speaker 3: to get where you're trying to go. I tell my

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Speaker 3: kids all this this all the time. You know, whatever

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Speaker 3: you want to do in life, you're gonna have a sacrifice.

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Speaker 3: Something's gonna happen. If you don't get to pick and

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Speaker 3: choose what you want to sacrifice, that's not your choice.

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Speaker 4: You know what I'm saying.

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Speaker 3: You never know what you'll have to sacrifice to achieve

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Speaker 3: your goals or to get to your destination. But I

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Speaker 3: tell you one thing, It's not always about the destination.

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Speaker 3: It's about the journey, you know. So for me, It's

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Speaker 3: always been about the journey. And my journey has been

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Speaker 3: filled with challenges, peace and valleys. But I've always figured

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Speaker 3: out a way to come out on top and to

403
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Speaker 3: win in the end. I think I've been better for that.

404
00:16:33,840 --> 00:16:38,320
Speaker 3: I think I'm more confident now because of that, because

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Speaker 3: anything that comes my way, I feel like I can win.

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Speaker 3: I feel like I can win, and that's what I choose.

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Speaker 3: That's what I teach other people. That's what I preach

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Speaker 3: to people. Man, you know Miss Mabel, you know the

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Speaker 3: guys that I coach on my team and the young guys. Man,

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Speaker 3: whatever situation you're in, if you have the right mindset,

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Speaker 3: you can come out of it and you can win.

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Speaker 2: What does it mean to be doing this in Miami?

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Speaker 2: Your hometown?

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Speaker 3: Oh? What is it?

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Speaker 4: That's why I stayed. That's why I stayed.

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Speaker 3: Man.

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Speaker 4: I always played a long game. You know what I'm saying.

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Speaker 3: I have so many opportunities to go to so many

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Speaker 3: different places, but there's no impact. And this is my

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Speaker 3: gift to myself. You know, I don't need to give

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Speaker 3: myself much. You know what I'm saying. I'm a doer,

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Speaker 3: I'm a giarer, I'm a protector, I'm a provider. My

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Speaker 3: gift to myself is to be able to do this

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Speaker 3: here in this city, with these people, for these people.

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Speaker 4: That's my.

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Speaker 1: Quick look back to my conversation with Derek Falcon Cloudy Donuts.

427
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Speaker 1: We've had this conversation about having a passion, growing up

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Speaker 1: with a passion to do a certain type of business, versus,

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Speaker 1: you know, finding an opportunity and just taking advantage of

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Speaker 1: the opportunity. And so often many people in our community

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Speaker 1: don't have the opportunity to be opportunistic. And when my

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Speaker 1: Connor house, you see, hey, there's money over there. Let

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Speaker 1: me put together this business. You know, I may not love,

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Speaker 1: you know, donuts, or I may not love gas stations,

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Speaker 1: or I may not love launchry masks, but there's an

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Speaker 1: opportunity there. So let's take advantage of that. We're told

437
00:18:04,080 --> 00:18:07,600
Speaker 1: all too often, in my opinion, find what you're passionate about,

438
00:18:07,600 --> 00:18:10,480
Speaker 1: find what you love when you could do that too,

439
00:18:11,040 --> 00:18:13,520
Speaker 1: but just find an opportunity to make some money. And

440
00:18:13,560 --> 00:18:15,959
Speaker 1: I wonder, because I don't imagine that you grew up

441
00:18:16,040 --> 00:18:18,639
Speaker 1: being passionate about donuts and wanting to own a donut shop,

442
00:18:18,920 --> 00:18:22,000
Speaker 1: you know, since you were a youngster. But can you

443
00:18:22,040 --> 00:18:25,960
Speaker 1: talk more about how we can realize success for ourselves

444
00:18:26,400 --> 00:18:29,000
Speaker 1: just in finding an opportunity in the marketplace.

445
00:18:30,000 --> 00:18:32,360
Speaker 5: Yeah, so black people need to snap the fuck out

446
00:18:32,400 --> 00:18:34,480
Speaker 5: of it. That's the number one thing that we need

447
00:18:34,480 --> 00:18:34,679
Speaker 5: to do.

448
00:18:34,800 --> 00:18:35,000
Speaker 6: Right.

449
00:18:35,240 --> 00:18:38,120
Speaker 5: So, for white folks it's twenty twenty three. For black

450
00:18:38,160 --> 00:18:41,200
Speaker 5: folks it's nineteen twenty three. I'm sure the headphones that

451
00:18:41,240 --> 00:18:43,199
Speaker 5: were jogging on the computer that I'm looking at you

452
00:18:43,280 --> 00:18:45,520
Speaker 5: and was all created by white man. You got up

453
00:18:45,520 --> 00:18:47,199
Speaker 5: to dead, you picked up the white man's phone, and

454
00:18:47,240 --> 00:18:49,600
Speaker 5: you drove in a white man's cause, specifically maybe to the.

455
00:18:49,600 --> 00:18:50,520
Speaker 6: White man's building.

456
00:18:50,600 --> 00:18:50,840
Speaker 4: Right.

457
00:18:51,200 --> 00:18:52,720
Speaker 5: So, like, well, we got to understand a lot of

458
00:18:52,720 --> 00:18:55,800
Speaker 5: our black business is a very mom and poplight. So

459
00:18:55,840 --> 00:18:58,080
Speaker 5: the only way that we can boot up bootstrap ourselves

460
00:18:58,119 --> 00:19:00,000
Speaker 5: is through the three essays. So like me, I always

461
00:19:00,119 --> 00:19:03,879
Speaker 5: say saving plus sacrifice equal scaling. We need to learn

462
00:19:03,920 --> 00:19:06,320
Speaker 5: how to save some money as black people. Once you

463
00:19:06,400 --> 00:19:07,919
Speaker 5: learn how to save a dollar, you can put some

464
00:19:07,960 --> 00:19:09,440
Speaker 5: money away and you can build some things.

465
00:19:09,560 --> 00:19:12,320
Speaker 6: Right. Another thing is we can't major in minor things.

466
00:19:12,680 --> 00:19:14,960
Speaker 5: So many people caught up on having their name on

467
00:19:15,000 --> 00:19:17,240
Speaker 5: the front of the business that they missed the whole

468
00:19:17,240 --> 00:19:19,359
Speaker 5: play that the business is the purpose of the business

469
00:19:19,359 --> 00:19:21,879
Speaker 5: and what the value really is of having a business,

470
00:19:21,880 --> 00:19:24,560
Speaker 5: You see what I'm saying. So like when we speak

471
00:19:24,640 --> 00:19:27,639
Speaker 5: on the culture and being able to take advantage of

472
00:19:27,680 --> 00:19:30,119
Speaker 5: certain situations and not necessarily getting caught up what we're

473
00:19:30,119 --> 00:19:32,000
Speaker 5: passionate about, but doing something that's going to bring a

474
00:19:32,000 --> 00:19:35,160
Speaker 5: dollar in. Right, to me, that's the utmost important thing,

475
00:19:35,840 --> 00:19:38,639
Speaker 5: because in order for the world to be progressive and

476
00:19:38,640 --> 00:19:41,919
Speaker 5: move forward, you need creativity, right, But in order for

477
00:19:42,000 --> 00:19:45,680
Speaker 5: things to be creative, you need financial or you need economics, right.

478
00:19:46,000 --> 00:19:47,120
Speaker 6: And I think like when I.

479
00:19:47,080 --> 00:19:49,560
Speaker 5: Deal specifically with a lot of black creatives, they very

480
00:19:49,600 --> 00:19:51,600
Speaker 5: lofty and up in the air as to you know,

481
00:19:51,880 --> 00:19:54,080
Speaker 5: their product or the service that they provide the world with,

482
00:19:54,119 --> 00:19:55,960
Speaker 5: and then there's a sense of entitlement with that where

483
00:19:55,960 --> 00:19:57,560
Speaker 5: they're not really trying to put no real work in.

484
00:19:58,119 --> 00:19:59,600
Speaker 6: Then I meet a lot of guys who want.

485
00:19:59,440 --> 00:20:01,440
Speaker 5: Them to put a lot work in, but they don't

486
00:20:01,480 --> 00:20:03,560
Speaker 5: understand value, so they don't get for the work that

487
00:20:03,560 --> 00:20:04,080
Speaker 5: they put in.

488
00:20:05,040 --> 00:20:08,200
Speaker 6: So I think, like, now, like you said, like.

489
00:20:08,160 --> 00:20:10,840
Speaker 5: I'm not a donut conor Sue, I'm not a pastry

490
00:20:10,840 --> 00:20:13,199
Speaker 5: schef or a bigger I'm black, and I want to

491
00:20:13,200 --> 00:20:16,119
Speaker 5: own some you gotta like, if you black, the first

492
00:20:16,119 --> 00:20:18,520
Speaker 5: thing you need to do is own I'd rather own

493
00:20:18,520 --> 00:20:21,920
Speaker 5: a small house than run a big penthouse. And I think,

494
00:20:21,960 --> 00:20:24,480
Speaker 5: like we need to understand, like our wealth strategy and

495
00:20:24,520 --> 00:20:26,679
Speaker 5: these white folks wealth strategy is totally different.

496
00:20:27,280 --> 00:20:28,240
Speaker 6: Our wealth strategy is.

497
00:20:28,200 --> 00:20:30,840
Speaker 5: Gonna have to come from starting a small business that's

498
00:20:30,880 --> 00:20:33,840
Speaker 5: gonna be supported by black people, building a robust top

499
00:20:33,880 --> 00:20:36,399
Speaker 5: line for that business so that way you got disposable income,

500
00:20:36,440 --> 00:20:38,679
Speaker 5: which means that you can hire more black people. And

501
00:20:38,720 --> 00:20:41,199
Speaker 5: then taking that disposable income and figuring out how to

502
00:20:41,240 --> 00:20:44,919
Speaker 5: invest actively, because that's another thing I was talking to

503
00:20:44,920 --> 00:20:47,439
Speaker 5: the brother yesterday and the conversation where was you know,

504
00:20:47,520 --> 00:20:49,280
Speaker 5: the majority of the young people in the rush to

505
00:20:49,280 --> 00:20:52,760
Speaker 5: do nothing. Everybody wants to sit on the ass. You know,

506
00:20:52,800 --> 00:20:55,440
Speaker 5: you watch Instagram and you hear about passive income on

507
00:20:55,600 --> 00:20:57,800
Speaker 5: NFTs and crypto, and now you run into that that

508
00:20:57,800 --> 00:21:00,560
Speaker 5: ain't even your passion. You need to sit down, figure

509
00:21:00,600 --> 00:21:02,160
Speaker 5: out what it is that you like to do, put

510
00:21:02,160 --> 00:21:04,800
Speaker 5: some money behind that, because you can control your destiny.

511
00:21:05,320 --> 00:21:07,480
Speaker 5: The fastest way to become successful in this world is

512
00:21:07,480 --> 00:21:10,720
Speaker 5: to invest in yourself. We brag on the internet about

513
00:21:10,720 --> 00:21:13,360
Speaker 5: owning stocks in these white boy's companies, and that ain't

514
00:21:13,359 --> 00:21:15,639
Speaker 5: gonna get you nowhere because all you basically did was

515
00:21:15,680 --> 00:21:18,120
Speaker 5: give him money to further his business, and he gives

516
00:21:18,119 --> 00:21:18,800
Speaker 5: you a dividend.

517
00:21:19,440 --> 00:21:21,640
Speaker 6: It's over with them. Days are over.

518
00:21:21,960 --> 00:21:24,000
Speaker 5: So now it's time for you to invest in yourself,

519
00:21:24,040 --> 00:21:26,520
Speaker 5: invest in your team, invest in your man, your friend.

520
00:21:27,000 --> 00:21:29,600
Speaker 5: Don't buy the Nike stock. Your homeboy got a T

521
00:21:29,760 --> 00:21:32,640
Speaker 5: shirt line, give him a thousand dollars. Push that because

522
00:21:32,640 --> 00:21:36,080
Speaker 5: you can control the narrative. Don't buy the Apple stock.

523
00:21:36,880 --> 00:21:40,399
Speaker 5: Invest in black technology. It's just time, Like black people

524
00:21:40,400 --> 00:21:40,639
Speaker 5: need to.

525
00:21:40,640 --> 00:21:41,399
Speaker 6: Snap out of it.

526
00:21:41,920 --> 00:21:43,680
Speaker 5: You know when we pick these phones up every day,

527
00:21:43,680 --> 00:21:45,920
Speaker 5: we see yachts, and we see and we see hotels

528
00:21:45,920 --> 00:21:47,919
Speaker 5: across the world's in vacation. We don't own none of

529
00:21:47,920 --> 00:21:50,560
Speaker 5: that shit. So you go on this exotic vacation in

530
00:21:50,640 --> 00:21:52,760
Speaker 5: Monica and come right back to the apartment, you staying

531
00:21:52,800 --> 00:21:55,760
Speaker 5: with your brother, your sister, Like, we got to snap

532
00:21:55,840 --> 00:21:56,199
Speaker 5: out of it.

533
00:21:56,400 --> 00:21:58,200
Speaker 6: So the number one thing I knew was like, YO,

534
00:21:58,280 --> 00:21:58,800
Speaker 6: life real.

535
00:21:59,280 --> 00:22:02,600
Speaker 5: And if I I can't control my narrative, if I

536
00:22:02,600 --> 00:22:04,120
Speaker 5: can't control my narrative.

537
00:22:04,080 --> 00:22:06,600
Speaker 6: I'm caught up in the next man situation. And I

538
00:22:06,640 --> 00:22:07,119
Speaker 6: can't have that.

539
00:22:20,800 --> 00:22:23,359
Speaker 1: Brooklyn Heights is seventy two percent white, one of the

540
00:22:23,359 --> 00:22:26,400
Speaker 1: most affluent neighborhoods in New York City. But Derek has

541
00:22:26,400 --> 00:22:30,399
Speaker 1: thrived with multiple locations, always situated in predominantly white environments.

542
00:22:30,480 --> 00:22:33,200
Speaker 1: And it's aiming to bring visibility, diversity and awareness of

543
00:22:33,240 --> 00:22:36,680
Speaker 1: these scenes with quality black owned products. And they pull up,

544
00:22:37,320 --> 00:22:37,800
Speaker 1: how does.

545
00:22:37,640 --> 00:22:40,000
Speaker 2: He do it? Derek speaks, so on it.

546
00:22:40,000 --> 00:22:40,840
Speaker 6: I'm gonna break it down.

547
00:22:40,880 --> 00:22:43,240
Speaker 5: So you will black people have less than one percent

548
00:22:43,280 --> 00:22:44,159
Speaker 5: of the wealth in this country.

549
00:22:44,480 --> 00:22:46,240
Speaker 2: Agree, that's true. That's true.

550
00:22:47,160 --> 00:22:49,119
Speaker 6: That's true, right, all right? So who got the majority

551
00:22:49,119 --> 00:22:51,040
Speaker 6: of the money? White folk got it.

552
00:22:51,080 --> 00:22:52,359
Speaker 4: Right, all right? So so.

553
00:22:54,200 --> 00:22:57,159
Speaker 5: And then I got a high quality product, and you know,

554
00:22:57,520 --> 00:22:59,560
Speaker 5: white people got the money. And then white people when

555
00:22:59,560 --> 00:23:01,640
Speaker 5: they can sue. You gotta think about how white people

556
00:23:01,640 --> 00:23:04,200
Speaker 5: consider it. Black people conserve based off of socialism. Heard

557
00:23:04,240 --> 00:23:06,520
Speaker 5: you was black, Oh, you might have a level of

558
00:23:06,600 --> 00:23:07,600
Speaker 5: accessibility to it.

559
00:23:07,640 --> 00:23:10,040
Speaker 6: I heard it was a quality product, right, White.

560
00:23:09,800 --> 00:23:13,280
Speaker 5: People considering off of two things not in personal Is

561
00:23:13,320 --> 00:23:14,479
Speaker 5: it high quality product?

562
00:23:14,480 --> 00:23:15,320
Speaker 6: And is it close to me?

563
00:23:16,720 --> 00:23:18,720
Speaker 5: If so, I buy it all day, if I'm in

564
00:23:18,840 --> 00:23:21,600
Speaker 5: the one percent and it has a low price, like

565
00:23:21,640 --> 00:23:23,480
Speaker 5: a low ticket price like four or five dollars.

566
00:23:23,480 --> 00:23:25,840
Speaker 6: I'll buy it all day. It's not like they buying

567
00:23:25,840 --> 00:23:28,359
Speaker 6: a maserati. You see what I'm saying.

568
00:23:28,600 --> 00:23:31,120
Speaker 5: So you gotta realize, like positioning was the number one

569
00:23:31,119 --> 00:23:33,280
Speaker 5: thing for me, How could I position my brand to

570
00:23:33,400 --> 00:23:38,200
Speaker 5: be most successful, not to be most socially acceptable most successful?

571
00:23:39,440 --> 00:23:41,280
Speaker 6: So you know people saying that Miyo, won't you.

572
00:23:41,200 --> 00:23:43,679
Speaker 5: Go in a black neighborhood, say black neighborhood like what

573
00:23:43,800 --> 00:23:45,600
Speaker 5: like Brownsville or like Crown Heights, her bead stop.

574
00:23:45,680 --> 00:23:47,840
Speaker 6: They not black neighborhoods. They white neighborhoods. White boys own

575
00:23:47,840 --> 00:23:51,919
Speaker 6: them neighborhoods. Black people live there. We don't own anything there.

576
00:23:52,320 --> 00:23:54,359
Speaker 6: We don't own the majority of no neighborhood in New

577
00:23:54,440 --> 00:23:54,880
Speaker 6: York City.

578
00:23:55,240 --> 00:23:57,240
Speaker 5: So they not black neighborhoods. It's a lot of black

579
00:23:57,320 --> 00:24:01,440
Speaker 5: residents in a concentrated space. Right, So that won't work

580
00:24:01,560 --> 00:24:04,920
Speaker 5: for me because if the income levels there are low

581
00:24:05,000 --> 00:24:05,600
Speaker 5: and can't.

582
00:24:05,359 --> 00:24:07,600
Speaker 6: Support my product, then how can I be successful?

583
00:24:08,480 --> 00:24:11,800
Speaker 5: So our niche was built around our product and a

584
00:24:11,880 --> 00:24:15,320
Speaker 5: price point for our product, which happens to be a

585
00:24:15,600 --> 00:24:18,200
Speaker 5: sixty dollars a dozen of donuts. Right, So like in

586
00:24:18,320 --> 00:24:20,320
Speaker 5: that space, you would want to go to Soho, try

587
00:24:20,359 --> 00:24:21,800
Speaker 5: back to the West Village, you.

588
00:24:21,840 --> 00:24:22,720
Speaker 6: Know, Brooklyn Heights.

589
00:24:23,160 --> 00:24:25,800
Speaker 5: Now, we would probably go to majority black neighborhoods if

590
00:24:25,800 --> 00:24:27,960
Speaker 5: we were in like Atlanta, you know what I'm saying.

591
00:24:28,000 --> 00:24:30,399
Speaker 5: But people still have to own those properties in those

592
00:24:30,440 --> 00:24:33,000
Speaker 5: neighborhoods to meet for them to be considered black neighborhoods.

593
00:24:33,480 --> 00:24:36,159
Speaker 5: So us going in Brooklyn Heights was very strategic. It

594
00:24:36,240 --> 00:24:39,359
Speaker 5: was about putting black faces in white spaces. When I

595
00:24:39,480 --> 00:24:41,240
Speaker 5: was hustling and I was moving around, when I was

596
00:24:41,320 --> 00:24:43,280
Speaker 5: living in LA and when I was in New York

597
00:24:43,359 --> 00:24:46,119
Speaker 5: or DC, I always was in the affluent neighborhoods and

598
00:24:46,160 --> 00:24:48,720
Speaker 5: I rarely saw on myself and I knew that, so

599
00:24:48,840 --> 00:24:50,160
Speaker 5: I know it was room for me there.

600
00:24:50,760 --> 00:24:53,240
Speaker 6: You know what I mean. It's how many affluent black people.

601
00:24:53,320 --> 00:24:55,560
Speaker 5: Let me ask you this question, rightf flauing successful black people,

602
00:24:55,680 --> 00:24:57,520
Speaker 5: they typically got to spend their money with white folks.

603
00:24:59,080 --> 00:25:01,000
Speaker 5: Is successful black people go out to eat? They don't

604
00:25:01,000 --> 00:25:03,960
Speaker 5: go to a five star black restaurant. They don't go

605
00:25:04,080 --> 00:25:07,720
Speaker 5: shop at, you know, a luxury black department store. They

606
00:25:07,800 --> 00:25:11,480
Speaker 5: don't so like it's a lane just specifically for servicing

607
00:25:11,640 --> 00:25:13,680
Speaker 5: that level of black people and that's what I'm here for.

608
00:25:14,240 --> 00:25:15,880
Speaker 6: I'm here for them as well.

609
00:25:16,920 --> 00:25:20,560
Speaker 1: I think that how do you determine how much of

610
00:25:20,720 --> 00:25:23,280
Speaker 1: yourself you can bring to you know when if you're

611
00:25:23,280 --> 00:25:28,120
Speaker 1: building these in predominantly non black neighborhoods and as black

612
00:25:28,160 --> 00:25:30,879
Speaker 1: as black people, it's not always easy to just be

613
00:25:31,080 --> 00:25:33,560
Speaker 1: ourselves in these neighborhoods and can and continue to have

614
00:25:33,640 --> 00:25:35,440
Speaker 1: them want to do business with us. How do you

615
00:25:35,560 --> 00:25:37,760
Speaker 1: think about that? How did you bring the culture to

616
00:25:38,280 --> 00:25:39,200
Speaker 1: your shops.

617
00:25:39,920 --> 00:25:42,280
Speaker 6: If you want? But black people see, I'm gonna be

618
00:25:42,359 --> 00:25:44,160
Speaker 6: honest with you, and I'm not speaking in general.

619
00:25:44,160 --> 00:25:46,639
Speaker 5: I'm speaking on a lot of black people, right, A

620
00:25:46,720 --> 00:25:48,520
Speaker 5: lot of black people afraid of white folks.

621
00:25:49,560 --> 00:25:52,959
Speaker 6: They scared because you got to think about the inductionated mindset. Right.

622
00:25:53,080 --> 00:25:55,800
Speaker 5: The majority of black people, progressive black people right out

623
00:25:55,840 --> 00:25:58,280
Speaker 5: every day have a job, right, So they got a job.

624
00:25:58,400 --> 00:26:00,560
Speaker 5: The majority of them got degrees, and they work for

625
00:26:00,640 --> 00:26:03,800
Speaker 5: white folks. So like, black people have a tendency to, like,

626
00:26:03,920 --> 00:26:06,119
Speaker 5: you know, kind of whisper when white people come around.

627
00:26:06,119 --> 00:26:08,280
Speaker 5: If they talking about white folks, but white folks really

628
00:26:08,280 --> 00:26:10,840
Speaker 5: don't respect, then I rather know you don't like me,

629
00:26:11,480 --> 00:26:14,159
Speaker 5: I rather know you get a I just rather know. Right,

630
00:26:14,480 --> 00:26:17,359
Speaker 5: So y'all realize, like Bro always tell people, I'm not

631
00:26:17,520 --> 00:26:20,399
Speaker 5: gonna be the most successful or gonna be the most popular,

632
00:26:20,440 --> 00:26:24,280
Speaker 5: but I'm the most fearless. So the fear comes from

633
00:26:24,320 --> 00:26:27,359
Speaker 5: not ownership, and the fear comes from being lazy and

634
00:26:27,480 --> 00:26:29,680
Speaker 5: not doing the work. Like for example, right, think about

635
00:26:29,720 --> 00:26:31,960
Speaker 5: life as a fight that you prepare for. Once you

636
00:26:32,080 --> 00:26:35,200
Speaker 5: prepared nine times out of ten, you not fearful. Think

637
00:26:35,240 --> 00:26:36,800
Speaker 5: about a fight and you get in a ring and

638
00:26:36,880 --> 00:26:40,000
Speaker 5: you don't own yourself. Someone else manages you, and it's

639
00:26:40,000 --> 00:26:41,440
Speaker 5: another company promoting a fight.

640
00:26:42,000 --> 00:26:45,200
Speaker 6: You gotta now playcate them and appeal to what they think.

641
00:26:45,280 --> 00:26:45,480
Speaker 4: Are you.

642
00:26:46,160 --> 00:26:50,000
Speaker 6: I never built a format where I had to appeal

643
00:26:50,040 --> 00:26:52,360
Speaker 6: to nobody. So you gotta realize, like this, My whole

644
00:26:52,400 --> 00:26:55,280
Speaker 6: shit was this. I've rather had something small that I own.

645
00:26:55,800 --> 00:26:58,720
Speaker 6: There's something big that I don't own, because once I

646
00:26:58,760 --> 00:27:01,479
Speaker 6: got something smaller than I own, I can really beat myself.

647
00:27:01,760 --> 00:27:03,400
Speaker 6: See I realizing today's society.

648
00:27:03,480 --> 00:27:05,040
Speaker 5: Right, I'm gonna tell you the number one thing in

649
00:27:05,080 --> 00:27:07,000
Speaker 5: today's society, in a world where a lot of young

650
00:27:07,040 --> 00:27:08,560
Speaker 5: black people are trying to figure out who they are,

651
00:27:09,200 --> 00:27:10,760
Speaker 5: the number one thing you can figure out.

652
00:27:10,680 --> 00:27:13,600
Speaker 6: Is who you're not. You need to know that, you

653
00:27:13,680 --> 00:27:14,879
Speaker 6: need to know who you're not. And a lot of

654
00:27:14,880 --> 00:27:15,680
Speaker 6: people waking up.

655
00:27:15,560 --> 00:27:17,840
Speaker 5: Every day not able to beat themselves, a lot of

656
00:27:17,840 --> 00:27:20,160
Speaker 5: people waking up every day having to make themselves small.

657
00:27:21,160 --> 00:27:23,639
Speaker 5: And that's from a lack of ownership, a lack of

658
00:27:23,800 --> 00:27:26,200
Speaker 5: entrepreneurship and a lack of ownership more specifically.

659
00:27:26,320 --> 00:27:29,359
Speaker 6: So I wasn't really interested in that, Like to be

660
00:27:29,480 --> 00:27:31,399
Speaker 6: honest with you. I like to go to the neighborhoods

661
00:27:31,400 --> 00:27:33,240
Speaker 6: and be myself and to be honest with you.

662
00:27:33,640 --> 00:27:37,639
Speaker 5: They respect that more cause it's like, Yo, they already

663
00:27:37,960 --> 00:27:39,760
Speaker 5: I got thirty black people that work for me who

664
00:27:39,800 --> 00:27:40,720
Speaker 5: don't act nothing like you.

665
00:27:41,200 --> 00:27:42,000
Speaker 6: I'm like, yeah, they did.

666
00:27:42,040 --> 00:27:45,879
Speaker 5: When they get off of work. They scared, they scared,

667
00:27:46,280 --> 00:27:47,879
Speaker 5: and like you don't know how many times I've been

668
00:27:47,880 --> 00:27:50,200
Speaker 5: on platforms with successful people.

669
00:27:50,040 --> 00:27:52,280
Speaker 6: Right black black men and women who are like.

670
00:27:52,280 --> 00:27:54,040
Speaker 5: Yo, I wanted to say the same shit you said,

671
00:27:54,080 --> 00:27:56,400
Speaker 5: but I feel you, brother, I can't say it well

672
00:27:56,480 --> 00:27:59,720
Speaker 5: at that point, Like what's the purpose of living for me?

673
00:28:00,600 --> 00:28:02,080
Speaker 6: For me? You know what I'm saying.

674
00:28:02,080 --> 00:28:04,560
Speaker 5: I'd rather make twenty dollars I had my opinion, than

675
00:28:04,600 --> 00:28:05,680
Speaker 5: to make ten thousand dollars.

676
00:28:05,680 --> 00:28:06,960
Speaker 6: I had to care of who I am, you know

677
00:28:07,000 --> 00:28:07,440
Speaker 6: what I'm saying.

678
00:28:08,040 --> 00:28:11,040
Speaker 1: So if you were to Google your shop or to

679
00:28:11,119 --> 00:28:13,360
Speaker 1: go on social media and Instagram and TikTok whatever, it's

680
00:28:13,400 --> 00:28:16,119
Speaker 1: a lot of social media from people, not even just

681
00:28:16,200 --> 00:28:18,359
Speaker 1: from you guys, people being at your shop or having

682
00:28:18,400 --> 00:28:22,359
Speaker 1: your product. How have you leveraged social media intentionally to

683
00:28:22,520 --> 00:28:23,760
Speaker 1: generate that much attention?

684
00:28:25,760 --> 00:28:28,720
Speaker 6: Yeah, so I don't control the social media. My partners

685
00:28:28,720 --> 00:28:32,359
Speaker 6: o duf and she controlled the social media. It's crazy

686
00:28:32,359 --> 00:28:34,119
Speaker 6: because like she put a lot of work in the

687
00:28:34,200 --> 00:28:34,760
Speaker 6: social media.

688
00:28:34,800 --> 00:28:37,119
Speaker 5: So she built this up from like we started with

689
00:28:37,200 --> 00:28:39,240
Speaker 5: like seven eight thousand followers when she came on to

690
00:28:39,320 --> 00:28:40,360
Speaker 5: fifty thousand.

691
00:28:40,040 --> 00:28:42,800
Speaker 6: Fours and it's you know, a lot of the posts

692
00:28:42,840 --> 00:28:45,120
Speaker 6: that she's put up that's gone viral or had a

693
00:28:45,200 --> 00:28:46,480
Speaker 6: lot of traction and things like that.

694
00:28:47,120 --> 00:28:50,320
Speaker 5: And you know, just two days ago, somebody hacked up

695
00:28:50,320 --> 00:28:52,480
Speaker 5: pig So we lost a lot of those followers on

696
00:28:52,600 --> 00:28:55,360
Speaker 5: the Cloudy underscore with donuts, but we now on Cloudy

697
00:28:55,440 --> 00:28:57,959
Speaker 5: dot co, which, like she said, you don't make more

698
00:28:58,000 --> 00:29:02,160
Speaker 5: sense obviously, But yeah, dude, hack Page called me talking

699
00:29:02,200 --> 00:29:04,400
Speaker 5: about you know, I got your page, Hack, how much

700
00:29:04,400 --> 00:29:05,080
Speaker 5: you're gonna pay me?

701
00:29:05,600 --> 00:29:07,400
Speaker 6: Like I'm not paying you. I build it again. I

702
00:29:07,440 --> 00:29:08,680
Speaker 6: got the recipe. It's me.

703
00:29:09,400 --> 00:29:11,480
Speaker 5: You know what I'm saying. I understand like this, Man,

704
00:29:11,480 --> 00:29:13,640
Speaker 5: when you got a recipe for success, you could get

705
00:29:13,680 --> 00:29:16,520
Speaker 5: it back. I can make the mumbo sauce, spill it

706
00:29:16,600 --> 00:29:18,520
Speaker 5: on the floor and make it again, you know what

707
00:29:18,560 --> 00:29:22,760
Speaker 5: I'm saying. So in terms of social media, how she's leveraged,

708
00:29:22,800 --> 00:29:25,840
Speaker 5: and she's definitely got a lot of very important and

709
00:29:25,920 --> 00:29:28,120
Speaker 5: profound people in the culture into the shop.

710
00:29:29,400 --> 00:29:31,320
Speaker 6: We've got a lot of great feedback.

711
00:29:30,880 --> 00:29:32,600
Speaker 5: When it comes to the quality of product because I

712
00:29:33,080 --> 00:29:35,040
Speaker 5: focus on the quality of the product, and she focused

713
00:29:35,040 --> 00:29:35,880
Speaker 5: on the interface and.

714
00:29:36,600 --> 00:29:39,480
Speaker 6: The floor of the shot. She controlled all that. But man,

715
00:29:40,600 --> 00:29:44,440
Speaker 6: I just be trying. Man he Yo, listen, I try

716
00:29:44,520 --> 00:29:46,000
Speaker 6: to give them the best shit we could give them

717
00:29:46,160 --> 00:29:48,920
Speaker 6: in the world. Like, Yo, all to realize, I'm coming

718
00:29:48,960 --> 00:29:51,040
Speaker 6: from a place where I'm my authentic self.

719
00:29:51,080 --> 00:29:53,320
Speaker 5: I'm in a rich white neighborhood. You know what I'm saying.

720
00:29:53,320 --> 00:29:56,040
Speaker 5: I gotta pass that could google me. So, like, what

721
00:29:56,200 --> 00:29:59,000
Speaker 5: gives me the leverage the quality product?

722
00:29:59,320 --> 00:30:00,800
Speaker 6: See black woman, understand that. Yo.

723
00:30:01,080 --> 00:30:04,360
Speaker 5: Once we start landing in the quality products the world

724
00:30:04,480 --> 00:30:07,240
Speaker 5: to a certain degree, the sea pots for you.

725
00:30:07,640 --> 00:30:10,000
Speaker 6: Because they about these white boys. Right, Like these white

726
00:30:10,000 --> 00:30:12,000
Speaker 6: boys when they create companies and products, right.

727
00:30:11,920 --> 00:30:14,840
Speaker 5: They able to get away with murder, They do all

728
00:30:14,960 --> 00:30:17,440
Speaker 5: kind of shit because they got power and influence and

729
00:30:17,480 --> 00:30:19,920
Speaker 5: they own. Like you think, let me ask you a

730
00:30:20,000 --> 00:30:22,080
Speaker 5: question right now, do you think that the world is

731
00:30:22,120 --> 00:30:24,400
Speaker 5: positioned for Jeff Bezos or Elon must to just go

732
00:30:24,520 --> 00:30:27,840
Speaker 5: to jail and it's just over all that shit they're

733
00:30:27,840 --> 00:30:31,320
Speaker 5: responsible for. If they get pulled over or do some

734
00:30:31,440 --> 00:30:33,720
Speaker 5: wildsh man, they gonna get a slap on the rest,

735
00:30:34,320 --> 00:30:34,960
Speaker 5: you know what I'm saying.

736
00:30:35,040 --> 00:30:35,600
Speaker 6: Just keeping it a.

737
00:30:35,600 --> 00:30:38,280
Speaker 5: Buck, right, you know what's going on? So like you know,

738
00:30:38,360 --> 00:30:40,880
Speaker 5: all these white boys when they own companies, but we

739
00:30:41,880 --> 00:30:44,680
Speaker 5: don't have that space. But I'm gonna tell you why

740
00:30:44,680 --> 00:30:47,640
Speaker 5: we don't got the space because we don't own. See,

741
00:30:47,680 --> 00:30:50,560
Speaker 5: we complain about them, Listen, we complain what we're gonna do,

742
00:30:50,600 --> 00:30:52,880
Speaker 5: what the fuck we're supposed to do. If you bootstrap

743
00:30:52,960 --> 00:30:56,280
Speaker 5: yourself and you own something and you put you on

744
00:30:56,400 --> 00:30:58,880
Speaker 5: your people on, you can control your narrative and you

745
00:30:59,000 --> 00:31:01,600
Speaker 5: have a much bigger voice in your community, black or white.

746
00:31:02,240 --> 00:31:05,360
Speaker 6: You gotta realize one thing about Cloudy, Yeah, the number

747
00:31:05,360 --> 00:31:06,440
Speaker 6: one thing about Cloudy donuts.

748
00:31:06,440 --> 00:31:09,880
Speaker 5: Brooklyn Heights is them white folks in Brooklyn. I'm glad

749
00:31:09,920 --> 00:31:11,520
Speaker 5: that they love us and they support us, but they

750
00:31:11,640 --> 00:31:13,080
Speaker 5: got to deal with me. Whether they love us to

751
00:31:13,160 --> 00:31:17,480
Speaker 5: hate us, you got to deal with my black ass. Well,

752
00:31:17,480 --> 00:31:20,000
Speaker 5: I'm going to own this shit. What you're gonna do,

753
00:31:20,480 --> 00:31:22,800
Speaker 5: I'm putting you on your hair. See once I own something,

754
00:31:22,840 --> 00:31:24,120
Speaker 5: I'm putting you on your heels.

755
00:31:25,080 --> 00:31:27,680
Speaker 1: So let's talk about the multi You got multiple locations. Now,

756
00:31:28,320 --> 00:31:31,600
Speaker 1: how did you build that capacity to be able to

757
00:31:32,120 --> 00:31:35,280
Speaker 1: because when you specifically food service, when you're doing food service,

758
00:31:35,400 --> 00:31:38,160
Speaker 1: it can be very hands on if you didn't build

759
00:31:38,200 --> 00:31:40,880
Speaker 1: it correctly. How do you How did you build an

760
00:31:40,920 --> 00:31:44,000
Speaker 1: operation that allows you to not be be super closed

761
00:31:44,440 --> 00:31:46,120
Speaker 1: but to be able to do it from a distance.

762
00:31:47,120 --> 00:31:48,000
Speaker 6: Now I'm head of closed.

763
00:31:48,040 --> 00:31:50,120
Speaker 5: I made the donuts this morning, like I'm closed, like

764
00:31:50,400 --> 00:31:53,040
Speaker 5: because yo, listen, that's another thing I want to talk

765
00:31:53,080 --> 00:31:55,800
Speaker 5: about to you, like because people will see me and

766
00:31:55,880 --> 00:31:57,880
Speaker 5: get to thinking like, oh, you know I can have

767
00:31:58,080 --> 00:31:59,440
Speaker 5: five stores and be hands out.

768
00:32:00,040 --> 00:32:02,719
Speaker 6: I work every day. I work, Yeah, I work. I'm

769
00:32:02,760 --> 00:32:04,240
Speaker 6: gonna make it cool. I ain't even gonna try to

770
00:32:04,280 --> 00:32:04,760
Speaker 6: play it up.

771
00:32:05,160 --> 00:32:06,880
Speaker 5: I got the role lections and I'm on the y'all,

772
00:32:06,880 --> 00:32:08,400
Speaker 5: I ain't nothing, ain't doing none of that shit.

773
00:32:09,040 --> 00:32:12,040
Speaker 6: I'm in there watching the donuts. I'm at the brunch,

774
00:32:12,160 --> 00:32:13,240
Speaker 6: watching the brunch.

775
00:32:13,640 --> 00:32:19,160
Speaker 5: Like we we misconstraed, Like I gave away everything to

776
00:32:19,240 --> 00:32:20,000
Speaker 5: get what I got.

777
00:32:20,320 --> 00:32:22,640
Speaker 6: So always, you know, Ray Dollio said best, you can

778
00:32:22,680 --> 00:32:24,239
Speaker 6: have anything in this world you want, but you can

779
00:32:24,320 --> 00:32:24,840
Speaker 6: have everything.

780
00:32:24,920 --> 00:32:27,960
Speaker 5: So I don't go on vakition. I don't got you know,

781
00:32:29,200 --> 00:32:32,120
Speaker 5: all the extra trapmans. I'm not caughtciled with the celebrities

782
00:32:32,160 --> 00:32:34,720
Speaker 5: and shit like that. Like I'm sitting in the spot

783
00:32:34,840 --> 00:32:38,320
Speaker 5: watching them make the donuts. That's how I scale, see, Like,

784
00:32:38,360 --> 00:32:39,880
Speaker 5: that's why I say, and that we live in a

785
00:32:39,920 --> 00:32:42,040
Speaker 5: society where ainybody in a race to do nothing. And

786
00:32:42,160 --> 00:32:44,160
Speaker 5: I always tell people, look a person that's sitting next

787
00:32:44,200 --> 00:32:45,720
Speaker 5: to you for two days and think they can big you.

788
00:32:45,760 --> 00:32:47,400
Speaker 5: They see you and think they can big you. That's

789
00:32:47,440 --> 00:32:50,600
Speaker 5: the problem with young people. So that I put you

790
00:32:50,640 --> 00:32:52,840
Speaker 5: got put a headset on for three days. He's like,

791
00:32:52,840 --> 00:32:55,480
Speaker 5: oh yeah, I don't need will no more and forget

792
00:32:55,560 --> 00:32:57,600
Speaker 5: the twenty years of work that you put in to

793
00:32:57,720 --> 00:32:58,479
Speaker 5: get where you at.

794
00:32:58,600 --> 00:33:00,840
Speaker 6: Right, you see what I'm saying, So like for me

795
00:33:00,960 --> 00:33:02,240
Speaker 6: to scale those locations.

796
00:33:02,680 --> 00:33:07,440
Speaker 5: It really came from a place to like desperation. It

797
00:33:07,520 --> 00:33:10,840
Speaker 5: ain't come from a happy place. Well, it came from like, man, listen,

798
00:33:11,280 --> 00:33:13,840
Speaker 5: if I don't scale this, my father a dope thing,

799
00:33:15,160 --> 00:33:16,720
Speaker 5: I can't go back to prison.

800
00:33:17,160 --> 00:33:17,920
Speaker 6: You know what I'm saying.

801
00:33:18,280 --> 00:33:20,480
Speaker 5: It came from like yo, Like when I be building

802
00:33:20,520 --> 00:33:22,520
Speaker 5: the stores, I don't be having a bunch of money.

803
00:33:23,000 --> 00:33:26,880
Speaker 5: I be having a bunch of heart knowing I'm gonna

804
00:33:26,880 --> 00:33:28,880
Speaker 5: figure it out. Yeah, y'all, don't be having or I'm

805
00:33:28,880 --> 00:33:31,600
Speaker 5: not sitting up here caked up and jeweled up like

806
00:33:31,680 --> 00:33:33,880
Speaker 5: I'm in this mouth father, Like, all right, it's two

807
00:33:33,960 --> 00:33:36,480
Speaker 5: hundred thousand for this store, but it's fifty for me

808
00:33:36,600 --> 00:33:37,000
Speaker 5: to get in.

809
00:33:37,520 --> 00:33:41,520
Speaker 6: Let's just focus on the fitty I get in. All right, It's.

810
00:33:41,400 --> 00:33:43,640
Speaker 5: Fifty for me to build it out, then another fifty

811
00:33:43,680 --> 00:33:45,720
Speaker 5: and fifty and then I'm gonna just keep going. I'm

812
00:33:45,720 --> 00:33:47,640
Speaker 5: gonna just keep digging into the shit down like some

813
00:33:47,760 --> 00:33:49,640
Speaker 5: of the stores taking me two years to build out

814
00:33:50,360 --> 00:33:51,160
Speaker 5: because I'm building it.

815
00:33:51,240 --> 00:33:52,920
Speaker 6: With my own money. Like I ain't it ain't it

816
00:33:52,960 --> 00:33:57,080
Speaker 6: ain't sweet over here. It's a dog fight over here. Yeah,

817
00:33:57,200 --> 00:33:59,600
Speaker 6: this ain't sweet. So you know, people tend to see

818
00:33:59,640 --> 00:34:01,400
Speaker 6: the end up, but down see the process.

819
00:34:01,880 --> 00:34:04,000
Speaker 5: So I scaled my shit out off of like, man,

820
00:34:05,080 --> 00:34:07,400
Speaker 5: I got this one store, but I know that's not enough.

821
00:34:07,880 --> 00:34:10,399
Speaker 5: I'm gonna live in a studio apartment. I'm a driver

822
00:34:10,600 --> 00:34:14,239
Speaker 5: Mini Cooper. Yeah, I don't watch TV. I don't drink,

823
00:34:14,320 --> 00:34:17,120
Speaker 5: don't smoke, don't hang out. So it sound good till

824
00:34:17,120 --> 00:34:19,080
Speaker 5: they get on that run with me and they fall off.

825
00:34:20,000 --> 00:34:22,080
Speaker 5: It's a real marath thumb, you know what I'm saying,

826
00:34:22,560 --> 00:34:25,120
Speaker 5: and and and and and To be honest, I wouldn't

827
00:34:25,160 --> 00:34:28,160
Speaker 5: suggest people take my path. I took a real, drastic,

828
00:34:29,040 --> 00:34:32,120
Speaker 5: real one percent type of role bro Like, I ain't

829
00:34:32,160 --> 00:34:34,319
Speaker 5: gonna sele up in line be like yeah, y'all could

830
00:34:34,360 --> 00:34:35,080
Speaker 5: be just like me.

831
00:34:35,280 --> 00:34:36,880
Speaker 6: Man, my mouth animal man.

832
00:34:37,560 --> 00:34:39,719
Speaker 5: The majority of people ain't even gonna make the sacrifices

833
00:34:39,760 --> 00:34:43,479
Speaker 5: I'm gonna make, just being honest. Right, So at this point,

834
00:34:43,840 --> 00:34:46,640
Speaker 5: if your goal was not to be me, your goal

835
00:34:46,760 --> 00:34:48,120
Speaker 5: is to become inspired by.

836
00:34:48,160 --> 00:34:49,000
Speaker 4: Me to be you.

837
00:34:49,440 --> 00:34:52,040
Speaker 2: Yeah, I did that. I like that line.

838
00:34:52,840 --> 00:34:55,239
Speaker 1: You know there's a quote I read that you did

839
00:34:55,280 --> 00:34:57,240
Speaker 1: another interview where you said, you know you're the first

840
00:34:57,760 --> 00:35:00,760
Speaker 1: specticlarly to your location in Brooklyn Heights. You're the first,

841
00:35:01,280 --> 00:35:04,360
Speaker 1: and you're the only black owned shop there, But you

842
00:35:04,480 --> 00:35:05,000
Speaker 1: don't want.

843
00:35:04,880 --> 00:35:05,480
Speaker 2: To be the last.

844
00:35:06,239 --> 00:35:08,640
Speaker 1: I mean, can you talk about what you've done and

845
00:35:08,719 --> 00:35:10,920
Speaker 1: what you're passionate about doing to make sure that other

846
00:35:11,000 --> 00:35:15,399
Speaker 1: black entrepreneurs can thrive in locations that are not predominantly

847
00:35:15,719 --> 00:35:16,280
Speaker 1: black people.

848
00:35:18,120 --> 00:35:20,920
Speaker 6: Oh man, listen to me, you thrive. To be honest

849
00:35:20,960 --> 00:35:25,040
Speaker 6: with you, You're gonna thrive more because listen to me,

850
00:35:25,600 --> 00:35:27,560
Speaker 6: black people are gonna come at you wherever you at.

851
00:35:28,640 --> 00:35:32,319
Speaker 5: Yo, I'll not forget Listen. All my locations in white neighborhoods,

852
00:35:32,600 --> 00:35:34,719
Speaker 5: they just talk about it. Because I'm in Brooklyn now right.

853
00:35:35,320 --> 00:35:37,520
Speaker 5: I remember my toy, the lady like, YO, when I

854
00:35:37,600 --> 00:35:39,719
Speaker 5: opened up in Baltimore, right, opened up in Federal Hill

855
00:35:40,160 --> 00:35:41,600
Speaker 5: and they was like, and I was like, Yo, I

856
00:35:41,680 --> 00:35:44,239
Speaker 5: don't know where all the black people come from. Every

857
00:35:44,280 --> 00:35:47,520
Speaker 5: time I open. She said that it don't matter if

858
00:35:47,520 --> 00:35:51,279
Speaker 5: you open in Alaska. If you black and some shit good,

859
00:35:51,440 --> 00:35:55,120
Speaker 5: they're going to come. But if but white folks not

860
00:35:55,280 --> 00:35:57,120
Speaker 5: gonna come, They not gonna.

861
00:35:56,920 --> 00:35:58,520
Speaker 6: Come to Brownsville to get the doughnuts.

862
00:35:58,760 --> 00:36:01,399
Speaker 5: So, YO, you can it's a but when because if

863
00:36:02,040 --> 00:36:04,480
Speaker 5: if you're black, you're needed in white neighborhoods.

864
00:36:04,560 --> 00:36:07,840
Speaker 6: They want the culture that anyway, you know what it is.

865
00:36:09,200 --> 00:36:12,840
Speaker 5: They're still the coaching the Oh it's a line like

866
00:36:13,280 --> 00:36:15,759
Speaker 5: what are we capinall they that's what they do. They

867
00:36:15,880 --> 00:36:19,160
Speaker 5: appropriate right, all right, it's cool. So create a medium

868
00:36:19,239 --> 00:36:22,080
Speaker 5: of commerce in the middle of it. Like you're crazy,

869
00:36:22,160 --> 00:36:24,200
Speaker 5: you think you think if I go to Trobeca right now,

870
00:36:24,600 --> 00:36:26,520
Speaker 5: that blacks ain't gonna be outside, They're.

871
00:36:26,320 --> 00:36:30,719
Speaker 6: Gonna be outside looking for me and waiting on me. Man.

872
00:36:31,160 --> 00:36:33,160
Speaker 5: So more black people definitely need to get We need

873
00:36:33,239 --> 00:36:36,200
Speaker 5: more black faces and white spaces. I mean I think that,

874
00:36:36,400 --> 00:36:38,440
Speaker 5: Like even in what I did in Baltimore, it ignited

875
00:36:38,480 --> 00:36:42,279
Speaker 5: a whole movement where two or three other restaurateurs came

876
00:36:42,360 --> 00:36:44,759
Speaker 5: behind me and got restaurants downtown in the in the

877
00:36:44,840 --> 00:36:48,440
Speaker 5: city there. And then a buddy of mine, Qui from

878
00:36:48,480 --> 00:36:50,719
Speaker 5: the Good Parting Company, he did a juice baw in

879
00:36:50,800 --> 00:36:55,759
Speaker 5: John Hopkins. He and John Hopkins University predominately adfluent white university.

880
00:36:56,040 --> 00:36:59,520
Speaker 5: So these things are happening, like Giraws the younger the

881
00:36:59,600 --> 00:37:01,759
Speaker 5: burgers spot he is, so well, it's a black man.

882
00:37:02,560 --> 00:37:03,920
Speaker 5: Like you know what I'm saying, It's just that I'm

883
00:37:03,960 --> 00:37:06,960
Speaker 5: gonna tell you what be the difference. I'll be going

884
00:37:07,040 --> 00:37:09,759
Speaker 5: to the spot and I'm a little ghetto. Yeah, so

885
00:37:09,880 --> 00:37:11,759
Speaker 5: it's like, you know, they be thinking, like, man, he

886
00:37:11,960 --> 00:37:15,440
Speaker 5: really really, really, you know what I mean, part of

887
00:37:15,520 --> 00:37:18,560
Speaker 5: the culture. So it's like and that's what really helped

888
00:37:18,680 --> 00:37:21,480
Speaker 5: helped me stand out because I'm able to bring all

889
00:37:21,560 --> 00:37:22,520
Speaker 5: that culture with me.

890
00:37:23,719 --> 00:37:26,600
Speaker 1: In that same interview, I believe you talked about systems

891
00:37:26,680 --> 00:37:29,040
Speaker 1: and education that you wanted to build, that you were

892
00:37:29,040 --> 00:37:31,560
Speaker 1: building for other black entrepreneurs to be able to find

893
00:37:31,600 --> 00:37:35,960
Speaker 1: success and thrive. Particularly when you're doing multiple locations. It's

894
00:37:36,000 --> 00:37:39,080
Speaker 1: important to have those systems like these, you know, standard

895
00:37:39,160 --> 00:37:44,840
Speaker 1: operating procedures. What key things have you learned that allows

896
00:37:44,880 --> 00:37:47,560
Speaker 1: your business to thrive when you're not there that other

897
00:37:47,640 --> 00:37:49,880
Speaker 1: people can implement in their businesses.

898
00:37:51,000 --> 00:37:53,760
Speaker 5: You got to get out of your emotions. This system

899
00:37:53,760 --> 00:37:57,160
Speaker 5: will allow you to prevail. Invest your money and systems.

900
00:37:57,160 --> 00:37:58,000
Speaker 6: They won't let you down.

901
00:37:58,040 --> 00:38:01,640
Speaker 5: People will let you down all the time, mother, brother, sister, father,

902
00:38:01,719 --> 00:38:02,560
Speaker 5: They gonna let you down.

903
00:38:02,600 --> 00:38:04,400
Speaker 6: They failible, they people, they made mistakes.

904
00:38:05,280 --> 00:38:07,439
Speaker 5: The system is the most consistent thing that will allow

905
00:38:07,480 --> 00:38:11,080
Speaker 5: your brand to perpetuate. Don't get emotional about your business.

906
00:38:11,120 --> 00:38:12,720
Speaker 5: People tend to say, well, I want to get my business,

907
00:38:12,760 --> 00:38:14,319
Speaker 5: and my son or my daughter, they don't even want

908
00:38:14,320 --> 00:38:15,080
Speaker 5: to run your business.

909
00:38:15,680 --> 00:38:16,680
Speaker 6: Well, you know, I want to.

910
00:38:16,640 --> 00:38:18,719
Speaker 5: Give it to my sister because why Well, because that

911
00:38:18,920 --> 00:38:21,120
Speaker 5: is my sister. Yeah, your shit gonna be closed next year.

912
00:38:22,480 --> 00:38:24,719
Speaker 5: Black people have to understand that for us to grow

913
00:38:24,719 --> 00:38:28,040
Speaker 5: our businesses, we have to withdraw all emotion. Your business

914
00:38:28,160 --> 00:38:30,160
Speaker 5: is best being passed down to the person that can

915
00:38:30,239 --> 00:38:32,680
Speaker 5: further the business, not maintain it, and not let it

916
00:38:32,760 --> 00:38:35,640
Speaker 5: go down the person that can further the business. There's

917
00:38:35,760 --> 00:38:38,400
Speaker 5: no one in my immediate family that could perpetuate my

918
00:38:38,480 --> 00:38:41,080
Speaker 5: business further than I have, so therefore I wouldn't give

919
00:38:41,080 --> 00:38:43,279
Speaker 5: it to them. But what I would do is I

920
00:38:43,320 --> 00:38:45,640
Speaker 5: would give it to someone who could perpetuate it and

921
00:38:45,840 --> 00:38:48,360
Speaker 5: create a trust where they can benefit from. So we

922
00:38:48,960 --> 00:38:51,360
Speaker 5: gotta get out of our own way. So when it

923
00:38:51,440 --> 00:38:54,319
Speaker 5: comes to systems and processes, specifically even in the day,

924
00:38:54,440 --> 00:38:56,120
Speaker 5: your day to day in a way in which you

925
00:38:56,239 --> 00:38:59,120
Speaker 5: live your life, you know, getting up on time, going

926
00:38:59,200 --> 00:39:02,080
Speaker 5: to work early, stand late, not really watching the clock,

927
00:39:03,280 --> 00:39:05,000
Speaker 5: being able to make sure that you got you know,

928
00:39:05,160 --> 00:39:07,600
Speaker 5: a level of balancing in life, but not extreme balance.

929
00:39:07,680 --> 00:39:09,640
Speaker 5: Because we live in a self care phase where people

930
00:39:09,719 --> 00:39:12,040
Speaker 5: just feel like down gotta do shit. And then that's

931
00:39:12,080 --> 00:39:15,000
Speaker 5: why you know they live in small studios or efficiencies

932
00:39:15,040 --> 00:39:18,279
Speaker 5: with roommates because you feel like you ain't gotta do shit.

933
00:39:18,719 --> 00:39:20,719
Speaker 5: In order for us to get well, we gotta go.

934
00:39:20,840 --> 00:39:23,360
Speaker 5: I'm chogging to black people. In order for us to

935
00:39:23,400 --> 00:39:24,360
Speaker 5: get well, we gotta go.

936
00:39:24,920 --> 00:39:28,680
Speaker 6: You're going to have to work extremely hard and extremely smart.

937
00:39:29,160 --> 00:39:31,400
Speaker 5: And then after you work hard and smart, you're gonna

938
00:39:31,400 --> 00:39:33,880
Speaker 5: have to attract people who work really hard and really smart.

939
00:39:34,280 --> 00:39:36,960
Speaker 6: It's no ducking it. It's no only fans in it.

940
00:39:37,120 --> 00:39:39,839
Speaker 5: It's no overnight Instagram app, and and then no, these

941
00:39:40,120 --> 00:39:42,800
Speaker 5: these white boys created these apps. I told Zode the

942
00:39:42,880 --> 00:39:45,720
Speaker 5: other day, listen when they took the fifty thousand followers

943
00:39:45,760 --> 00:39:48,840
Speaker 5: from us, how you feel because I'm still me, you

944
00:39:48,920 --> 00:39:51,560
Speaker 5: know what I'm saying. So I'm still a hustler. So

945
00:39:51,760 --> 00:39:54,360
Speaker 5: that shit really don't matter. Don't get tied up in

946
00:39:54,520 --> 00:39:57,400
Speaker 5: none of that. Put your money into yourself, put your

947
00:39:57,440 --> 00:39:59,799
Speaker 5: money into your people, like for example, right now, then

948
00:39:59,840 --> 00:40:03,360
Speaker 5: that stage for me is I'm on the ground bootstrap

949
00:40:03,520 --> 00:40:04,520
Speaker 5: VC money.

950
00:40:04,719 --> 00:40:06,759
Speaker 6: Like at the build out the doughnut shops, and I

951
00:40:06,800 --> 00:40:08,520
Speaker 6: do what I gotta do. I'm real estate development. And

952
00:40:08,520 --> 00:40:11,359
Speaker 6: I'm looking. I'm looking for young black entrepreneurs who got

953
00:40:11,440 --> 00:40:12,200
Speaker 6: some shit, and I'm.

954
00:40:12,080 --> 00:40:14,719
Speaker 5: Trying to give you a back. So like, it's a

955
00:40:14,760 --> 00:40:16,880
Speaker 5: lot of people that's not gonna have systems in processes.

956
00:40:16,920 --> 00:40:18,839
Speaker 5: So what you're gonna count them out? But they got

957
00:40:18,880 --> 00:40:20,400
Speaker 5: a high quality product or service.

958
00:40:20,640 --> 00:40:22,520
Speaker 6: Put the system in process around them and get this

959
00:40:22,600 --> 00:40:24,960
Speaker 6: some money. You know what I mean? We leaving a

960
00:40:25,040 --> 00:40:27,359
Speaker 6: lot of money on the table. Man, we're putting all

961
00:40:27,400 --> 00:40:27,960
Speaker 6: this money.

962
00:40:27,800 --> 00:40:30,120
Speaker 5: Into crypto NFTs. We don't know shit about these people

963
00:40:30,200 --> 00:40:32,880
Speaker 5: or what they got going on. You don't personally know

964
00:40:33,000 --> 00:40:35,640
Speaker 5: this man, Like you don't know Bill Gates personally.

965
00:40:35,640 --> 00:40:37,680
Speaker 6: You don't even know if he liked black people. But

966
00:40:37,840 --> 00:40:40,600
Speaker 6: you keep bragging everybody you got twenty shares of Microsoft.

967
00:40:41,600 --> 00:40:45,560
Speaker 1: What are some of those critical mistakes often made, particularly

968
00:40:45,600 --> 00:40:50,680
Speaker 1: black owned shops retail, you know, just shops particularly not

969
00:40:51,280 --> 00:40:55,080
Speaker 1: CpG anything like that, but critical mistakes often made where

970
00:40:55,160 --> 00:40:57,800
Speaker 1: we end up owning a job versus owning a business.

971
00:40:59,680 --> 00:41:01,879
Speaker 6: Okay, I say two things.

972
00:41:01,960 --> 00:41:04,920
Speaker 5: Typically coming to plan, we put the product before the process,

973
00:41:06,360 --> 00:41:10,279
Speaker 5: so like and the focus. Yeah yeah, so we put

974
00:41:10,320 --> 00:41:12,799
Speaker 5: the product over the process. So a person on attend

975
00:41:12,840 --> 00:41:14,160
Speaker 5: to come at me and be like, y'all make a

976
00:41:14,239 --> 00:41:16,880
Speaker 5: crazy cookie. The cookie I make everybody love it. My

977
00:41:16,960 --> 00:41:19,120
Speaker 5: mother love it, my sister love it. I got twenty

978
00:41:19,200 --> 00:41:21,479
Speaker 5: thousand followers, and I say, well, how much the cookie

979
00:41:21,560 --> 00:41:22,000
Speaker 5: cost to me?

980
00:41:22,680 --> 00:41:22,839
Speaker 3: Uh?

981
00:41:24,360 --> 00:41:28,000
Speaker 6: I don't know? Like all right, how long do it

982
00:41:28,080 --> 00:41:30,040
Speaker 6: take you to bake two thousand cookies? If you get

983
00:41:30,040 --> 00:41:32,600
Speaker 6: an order? I don't really know, Like you know, I

984
00:41:33,280 --> 00:41:35,560
Speaker 6: normally just do it for my homegirls. And now you're

985
00:41:35,600 --> 00:41:36,400
Speaker 6: in that space, right.

986
00:41:37,239 --> 00:41:39,600
Speaker 5: I've run into so many private chefs who you get

987
00:41:39,640 --> 00:41:42,120
Speaker 5: on Instagram. They got a hundred thousand followers, and they

988
00:41:42,160 --> 00:41:44,400
Speaker 5: don't know. They don't got no process. They just sit

989
00:41:44,480 --> 00:41:46,520
Speaker 5: in the house and create. Right, So, like, I think

990
00:41:46,560 --> 00:41:48,120
Speaker 5: about it like this, because a buddy of mine told

991
00:41:48,120 --> 00:41:50,880
Speaker 5: me said, think about the artist. Right after the artists

992
00:41:50,880 --> 00:41:53,680
Speaker 5: paint the Picasso, and the businessman walk up to him

993
00:41:53,680 --> 00:41:55,560
Speaker 5: and say, well how much did that cost? He typically

994
00:41:55,640 --> 00:41:59,799
Speaker 5: don't know. And that's why our Picasso live a life

995
00:41:59,840 --> 00:42:03,000
Speaker 5: of solvency and warn Buffett live a life of influence.

996
00:42:03,800 --> 00:42:06,200
Speaker 5: And then now, how can we marry these two parties?

997
00:42:06,320 --> 00:42:06,440
Speaker 4: Right?

998
00:42:06,719 --> 00:42:09,000
Speaker 5: How can the black businessman or the capitalists be able

999
00:42:09,040 --> 00:42:10,920
Speaker 5: to see that young guy who's a party promoter or

1000
00:42:10,960 --> 00:42:13,040
Speaker 5: who's an artist or who's like a like a like

1001
00:42:13,120 --> 00:42:15,040
Speaker 5: a big graffiti artist in New York and say, yo,

1002
00:42:15,360 --> 00:42:18,239
Speaker 5: we can monetize this. We can add a level of

1003
00:42:18,360 --> 00:42:21,120
Speaker 5: commerce to this while also keeping it authentic and.

1004
00:42:21,320 --> 00:42:23,280
Speaker 6: Keeping it culturally and riching.

1005
00:42:23,400 --> 00:42:25,440
Speaker 5: You feel what I'm saying. So like, that's the that's

1006
00:42:25,480 --> 00:42:27,840
Speaker 5: the first thing they do. They put process over product.

1007
00:42:28,120 --> 00:42:31,040
Speaker 5: They put product over process. The second thing they do

1008
00:42:31,200 --> 00:42:35,440
Speaker 5: is they allow two very important emotions to get in

1009
00:42:35,520 --> 00:42:39,000
Speaker 5: that way, fearing ego, the fear of if I team

1010
00:42:39,120 --> 00:42:41,040
Speaker 5: up with you, what is it gonna do to me?

1011
00:42:41,320 --> 00:42:43,480
Speaker 5: Or the ego of I can't team up with you

1012
00:42:43,600 --> 00:42:46,000
Speaker 5: because I'm better than you, And you don't win with

1013
00:42:46,160 --> 00:42:47,200
Speaker 5: neither one of those joints.

1014
00:42:47,239 --> 00:42:49,839
Speaker 6: But neither one of those situations you always lose, right.

1015
00:42:50,200 --> 00:42:52,080
Speaker 5: So like for me, I run into it all day

1016
00:42:52,160 --> 00:42:54,960
Speaker 5: with with with black entrepreneurs where it's like we'll reach

1017
00:42:55,000 --> 00:42:57,400
Speaker 5: out to somebody right and we'll be like, yo, we

1018
00:42:57,719 --> 00:43:00,799
Speaker 5: notice you make really good cupcakes. We don't make up kicks,

1019
00:43:01,560 --> 00:43:04,080
Speaker 5: And then it's like they'll leave you on scene right.

1020
00:43:04,920 --> 00:43:07,040
Speaker 5: Then they circle back after you get hot, and you'll

1021
00:43:07,080 --> 00:43:08,360
Speaker 5: be like, yeah, reached.

1022
00:43:08,200 --> 00:43:09,160
Speaker 6: Out to you two years ago.

1023
00:43:09,800 --> 00:43:10,000
Speaker 2: Yeah.

1024
00:43:10,040 --> 00:43:15,000
Speaker 6: I wasn't really that, but you broke. You made your

1025
00:43:15,160 --> 00:43:16,080
Speaker 6: minor things hit.

1026
00:43:16,239 --> 00:43:18,400
Speaker 5: Yeah, like like like black people focus on all the

1027
00:43:18,440 --> 00:43:21,120
Speaker 5: wrong shit. Like I'm like, listen, I'm like, DM a

1028
00:43:21,239 --> 00:43:24,839
Speaker 5: kid me me. I don't got no popular Instagram four

1029
00:43:24,880 --> 00:43:25,319
Speaker 5: hundred five.

1030
00:43:25,320 --> 00:43:27,760
Speaker 6: I might DM a kid. He got fifty thousand followers,

1031
00:43:27,800 --> 00:43:31,160
Speaker 6: he's selling wings, right, he leave me on scene. Oh,

1032
00:43:31,280 --> 00:43:33,799
Speaker 6: I think about it. I'm gonna see then next year

1033
00:43:33,880 --> 00:43:35,520
Speaker 6: double back with men. You find out like, so, how

1034
00:43:35,600 --> 00:43:36,359
Speaker 6: much money you made?

1035
00:43:36,440 --> 00:43:39,840
Speaker 5: Oh I don't really like a thousand a week? Come on,

1036
00:43:39,960 --> 00:43:42,840
Speaker 5: stop playing man, I don't know. Like think about it, Like,

1037
00:43:43,480 --> 00:43:46,359
Speaker 5: think about large groups of black men. That's powerful, owner

1038
00:43:46,360 --> 00:43:46,880
Speaker 5: shit together.

1039
00:43:46,960 --> 00:43:47,480
Speaker 6: That's ego.

1040
00:43:48,120 --> 00:43:50,319
Speaker 5: Think about small black guys who want to come up,

1041
00:43:50,400 --> 00:43:53,880
Speaker 5: that's fair. Like yo, fear ego getting away. So I

1042
00:43:53,920 --> 00:43:56,560
Speaker 5: always say, you know, put process over a product, eliminate

1043
00:43:56,600 --> 00:43:58,400
Speaker 5: your fears and your egos. You're gonna get everywhere you

1044
00:43:58,440 --> 00:43:59,920
Speaker 5: gotta go. Once you get over the good look, you

1045
00:44:00,040 --> 00:44:03,680
Speaker 5: get some good money. Then it's the three e's education.

1046
00:44:03,480 --> 00:44:04,600
Speaker 6: Experience, and exposure.

1047
00:44:05,120 --> 00:44:07,239
Speaker 5: Those things gonna leave black people to be the fourth E,

1048
00:44:07,360 --> 00:44:10,479
Speaker 5: which is an entrepreneur. And then when it comes to your.

1049
00:44:10,440 --> 00:44:12,560
Speaker 6: Legacy is the three p's. You see what I'm saying.

1050
00:44:13,080 --> 00:44:15,799
Speaker 5: Preservation and protection can lead to perpetuation. It can put

1051
00:44:15,840 --> 00:44:17,279
Speaker 5: you in a space where you can grow something. You

1052
00:44:17,360 --> 00:44:18,960
Speaker 5: have to preserve or protect what it is that you

1053
00:44:19,080 --> 00:44:22,279
Speaker 5: have so that you can perpetuate it in further and

1054
00:44:22,400 --> 00:44:24,760
Speaker 5: anytime it gets hard, you got the three essas, saving

1055
00:44:24,800 --> 00:44:26,240
Speaker 5: plus sacrifice equal scaling.

1056
00:44:26,320 --> 00:44:28,040
Speaker 6: It will definitely put you where you need to be.

1057
00:44:28,520 --> 00:44:32,320
Speaker 5: Don't worry about borrowing no money, worry about saving somebody

1058
00:44:33,120 --> 00:44:35,200
Speaker 5: the minute that you borrow your slave to it.

1059
00:44:35,239 --> 00:44:37,040
Speaker 6: I didn't. I didn't borrow, I didn't borrow, I.

1060
00:44:37,040 --> 00:44:39,200
Speaker 5: Didn't took out hard money loans to get real estate,

1061
00:44:39,760 --> 00:44:42,160
Speaker 5: all that type of I'm glad I'm getting out by

1062
00:44:42,280 --> 00:44:44,160
Speaker 5: of those situations, and I got up by the most

1063
00:44:44,200 --> 00:44:44,400
Speaker 5: of them.

1064
00:44:44,560 --> 00:44:47,840
Speaker 6: Like nah, so like focus on like yo. The biggest

1065
00:44:47,880 --> 00:44:48,760
Speaker 6: thing for Black people.

1066
00:44:48,600 --> 00:44:51,799
Speaker 5: To be successful, right and anything they do is all

1067
00:44:52,200 --> 00:44:54,759
Speaker 5: instilled in principles, not practices.

1068
00:44:55,960 --> 00:44:58,080
Speaker 6: A practice is what you sell. A principle is what

1069
00:44:58,200 --> 00:45:00,600
Speaker 6: you live by. You know what I'm saying.

1070
00:45:01,520 --> 00:45:05,600
Speaker 5: It's gonna take some long standing principles like integrity, all work,

1071
00:45:05,840 --> 00:45:09,439
Speaker 5: leadership skills, how not to quit, how to have some grit,

1072
00:45:09,960 --> 00:45:12,600
Speaker 5: stop looking on the internet for the answers. Looking yourself

1073
00:45:13,800 --> 00:45:16,239
Speaker 5: the internal work that's gonna push you to the next level.

1074
00:45:17,080 --> 00:45:17,920
Speaker 6: That's the answer man.

1075
00:45:30,360 --> 00:45:32,760
Speaker 1: Black Tech Green Money is a production of Blavity Afro

1076
00:45:32,920 --> 00:45:36,000
Speaker 1: Tech on the Black Effect podcast Networking Night Heart Media.

1077
00:45:36,239 --> 00:45:37,960
Speaker 2: It's produced by Morgan Debond and me.

1078
00:45:38,480 --> 00:45:41,520
Speaker 1: Well Lucas, with the addition of production support by Kate

1079
00:45:41,600 --> 00:45:45,760
Speaker 1: McDonald and Jason McGee. Special thank you to Michael Davis

1080
00:45:45,800 --> 00:45:46,560
Speaker 1: and Sarah Rogan.

1081
00:45:47,000 --> 00:45:47,799
Speaker 2: Learn more about my guess.

1082
00:45:47,840 --> 00:45:50,480
Speaker 1: The other tech distructor is Innovator's at afrotech dot Com.

1083
00:45:51,320 --> 00:45:53,400
Speaker 1: Video version of this episode will drop to Black Tech

1084
00:45:53,440 --> 00:45:57,080
Speaker 1: Green Money on YouTube, so tap in join your Black

1085
00:45:57,120 --> 00:45:57,759
Speaker 1: Tech Green Money.

1086
00:45:58,560 --> 00:46:01,319
Speaker 2: This was the five start rating on Night two. I'll

1087
00:46:01,360 --> 00:46:03,520
Speaker 2: get your money to Peace and Love

1088
00:46:08,760 --> 00:46:08,800
Speaker 5: M