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Speaker 1: The volume, well, the Colin Coward podcast. We are live

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Speaker 1: with my buddy John Middlecoff. We usually do these on

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Speaker 1: Sunday night after the NFL Games, but at the Volume,

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Speaker 1: we signed a contract with Live Golf, which I've been

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Speaker 1: a supporter of from day one, and I called Middlecoff

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Speaker 1: and I said, get out here to Chicago.

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Speaker 2: So last night we got dehydrated.

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Speaker 1: I'll leave it at that, and today we're at bowling

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Speaker 1: Brook Country Club out in the burbs in Chicago. It's

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Speaker 1: a beautiful course and we are at the.

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Speaker 2: Live Golf event.

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Speaker 1: I had friends and acquaintances who had said, you got

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Speaker 1: to go to one of these tournaments, like it's a

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Speaker 1: real experience. And the first thing that jumps out to

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Speaker 1: you because we literally were you know, Brooks Kopka's coming up,

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Speaker 1: shaking our hand, coming over, the access to Dustin Johnson,

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Speaker 1: Sergio Garcia, Phil Mickelson.

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Speaker 2: It's just different. It's a real thing. You know.

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Speaker 3: Kepka sure knows that you're a supporter because he came

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Speaker 3: right over.

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Speaker 4: He doesn't smile. Offen had big smile.

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Speaker 3: This is I've been to a lot of golf events,

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Speaker 3: US opens, PGA Tour events.

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Speaker 2: This the vibe here.

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Speaker 3: The energy is unlike this is more like a I

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Speaker 3: don't know, an SEC football game or something.

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Speaker 1: Yeah, I mean there's a huge crowd here today, So

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Speaker 1: it is a big crowd. And I think my takeaway is,

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Speaker 1: and I've always kind of believed this, you got to

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Speaker 1: get out of the studio. You gotta go to events,

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Speaker 1: Like I tell people, you know, I remember I used

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Speaker 1: to work with a guy, Mark Shapiro, and I said,

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Speaker 1: we were talking one time at Wimbledon actually, and I said,

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Speaker 1: my mom was British. I always loved Wimbledon, right, I

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Speaker 1: always watched it. But he'd never been to an SEC game,

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Speaker 1: and he was very really really young, And I say,

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Speaker 1: you just got to go.

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Speaker 2: You gotta go to Baton Rouge.

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Speaker 1: If you don't know what it's like during a football game,

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Speaker 1: you can smell the bourbon and when you come to

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Speaker 1: one of these events, I mean, it just jumps out

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Speaker 1: to you. First of all, they've take golf rich history.

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Speaker 1: There was always going to be pushback anything new in golf.

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Speaker 1: We've seen it in baseball. We all knew the game

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Speaker 1: had to get faster, right, We knew base and so

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Speaker 1: it took people pushback on the pitch clock well, the

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Speaker 1: minute they did it, the sports attendants and ratings went out.

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Speaker 2: I get why there was pushback would live I get it.

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Speaker 1: But what they've done is basically found obvious stuff that

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Speaker 1: golf can and probably should tweak to get a younger audience,

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Speaker 1: and it works.

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Speaker 4: It definitely works in person.

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Speaker 3: I mean it's a vibe here for sure, but they

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Speaker 3: you know one thing they got going for him right now.

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Speaker 3: I mentioning this on the driving range Steph Curry, what

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Speaker 3: he did for basketball the interest of young people. You

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Speaker 3: can go to any arena now when Steph's playing. I

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Speaker 3: don't care the Lakers, You're gonna see Steph Curry, Jerseys.

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Speaker 3: Bryson's kind of become that he is just a young

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Speaker 3: hip YouTube's been huge for him. People want to see him.

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Speaker 3: The other thing is we're on the first tea the leaderboard.

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Speaker 3: In this tournament. Brooks Kepkas won five majors. I mean

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Speaker 3: he knocked off people like Tiger Woods who tried to

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Speaker 3: beat him. Phil Mickelson's won six majors. One of the

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Speaker 3: most legendary players ever have some star power. I was

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Speaker 3: telling you Terrell Hatton, who is going to be one

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Speaker 3: of the superstars on the Ryder Cup for the international

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Speaker 3: team for years to come. Like he goes Rory Rum

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Speaker 3: and he's right there. So I mean they got I

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Speaker 3: mean when they built this thing. You know, golf's very

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Speaker 3: dependent like like basketball on the Stars, yes, you know.

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Speaker 2: Outside of maybe Augusta.

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Speaker 3: Yeah, and they got and they got a lot of

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Speaker 3: Sergio Garcia won the Masters. You know, Patrick Reid won

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Speaker 3: the Masters. So they got a lot of accomplished golfers

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Speaker 3: out of here, for sure.

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Speaker 2: You know, it's funny.

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Speaker 1: It was interesting because I would say about four or

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Speaker 1: five years ago, I was a huge Dustin Johnson fan

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Speaker 1: and he's one of those and I saw him in

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Speaker 1: person today.

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Speaker 2: I mean he was three feet from us.

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Speaker 4: Look like an NFL quarterback.

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Speaker 1: He's big, I mean he is Dustin's he's a big

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Speaker 1: he's a professional athlete. But his game is fascinating because

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Speaker 1: there was there was a time, I mean such a

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Speaker 1: mental game. There were about four years ago with Dustin Johnson.

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Speaker 1: I thought he was going to take over the sport.

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Speaker 1: And there are still times I watch him on the

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Speaker 1: Live Tour and I'm like, he's really a dynamic, power,

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Speaker 1: full player. But for some reason, and that's I think

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Speaker 1: that's the beauty of golf and the burden of it. Like,

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Speaker 1: what's where is Dustin Johnson?

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Speaker 3: Now?

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Speaker 2: Well, I mean kind.

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Speaker 3: Of I would stay on the definitely on the back

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Speaker 3: nine of his career, probably on whole sixteen seventeen eighteen.

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Speaker 3: I mean, he had a run where he won a

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Speaker 3: PJ Tour event. I think in like twelve straight years.

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Speaker 3: I think, looking back, he's one of those guys. You know,

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Speaker 3: Brooks got the five majors, Phil's got six majors. You

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Speaker 3: look back on DJ's career, I bet he's kicking himself.

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Speaker 3: He probably should have had six or seven and he's

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Speaker 3: probably gonna end up with two now.

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Speaker 4: He did win the Masters, which definitely changed his life.

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Speaker 3: I mean, there was that one remember when Fox bought

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Speaker 3: the US Open and DJ three putted and Jordan Speed

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Speaker 3: ended up winning a Chambers Bay You're home stomping round.

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Speaker 2: So I think he's one of.

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Speaker 3: Those careers where you just look back and I mean

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Speaker 3: it's been incredible. He's one of the most accomplished golfers

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Speaker 3: of his era, and he's one of the most talented

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Speaker 3: because you see him.

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Speaker 4: I think with golf, I.

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Speaker 3: Guess football is a little like this guy's come in

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Speaker 3: different shapes and sizes, but Dustin stands out amongst everybody,

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Speaker 3: even next to Phil.

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Speaker 4: He trumps them, you know, by three four inches.

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Speaker 2: I mean I watched six golfers, he looked six to six.

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Speaker 2: I mean he's massive.

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Speaker 1: Of all the six golfers, I saw that Te Doff today, Mickelson, Brooks, Kepka,

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Speaker 1: Sergio had Matton, there was no question Dustin sounded different.

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Speaker 2: Yeah, I mean he is.

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Speaker 1: He is just a big He's a professional athlete.

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Speaker 2: So but I think that, you know what. The other

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Speaker 2: thing that struck.

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Speaker 1: Me today is that when I you get access to

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Speaker 1: the driving range, like really close, and we got a

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Speaker 1: little closer than the fans, maybe five feet. But when

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Speaker 1: I turned around and I looked at the audience, much

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Speaker 1: younger audience than you would see.

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Speaker 2: And there's always been young golf fans.

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Speaker 1: But if you watch the gallery at the US Open

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Speaker 1: or Augusta, it's forty five fifty five, there's a lot

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Speaker 1: of twenty three twenty eight year old kids out here.

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Speaker 3: I mean you come out here to hang out as

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Speaker 3: a party. That's most golf events. I live by one

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Speaker 3: in Phoenix. They're not usually parties. So I mean this

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Speaker 3: is this is my first time in Chicago. I've always

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Speaker 3: heard it's an event, party kind of atmosphere. You can

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Speaker 3: tell people gravitate toward fun stuff here, festivals, music's big

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Speaker 3: year events, and this is this is an event. I mean,

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Speaker 3: it's one of those that you got to be here

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Speaker 3: to kind of feel it, you know. I mean that

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Speaker 3: music blasts on whole one.

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Speaker 2: That was crazy.

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Speaker 1: Yeah, so they had paratroopers come in. They got music

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Speaker 1: blasting on the first hole. And I also think, I mean,

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Speaker 1: I've only been in Chicago full time now for about

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Speaker 1: four months, but when you have a city with a

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Speaker 1: harsh winter, when the sun comes.

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Speaker 2: Out, people they're got in their car. They'll drive two out.

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Speaker 2: They don't care.

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Speaker 1: That's why music. That's why they just had something here

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Speaker 1: the air day in town.

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Speaker 2: I don't even know. It was a Lalla what was

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Speaker 2: the Lalla Palouza? That's things still real, right.

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Speaker 1: It had a massive begones as I was a kid,

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Speaker 1: they had a massive crowd here and it's like, yeah,

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Speaker 1: because for four months you can't get out of the house.

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Speaker 1: So when you have this event, I mean, this is

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Speaker 1: a big crowd.

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Speaker 3: I've been hearing about the Chicago summers for it's still hot.

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Speaker 3: You know, people act like it's like seventy degrees, you know.

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Speaker 2: I mean it's it's warm. I mean we got lucky

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Speaker 2: today though, cool place.

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Speaker 4: Yeah we win, we got great.

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Speaker 2: It's not good to the golfers. Man looks terrible.

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Speaker 4: Feel's already all over the place.

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Speaker 1: Yeah no, the I think wait, listen, we have to

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Speaker 1: at least address for a minute Shador Sanders. Yeah, okay,

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Speaker 1: it's the podcast, right. We got a couple of topics here.

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Speaker 1: So before he got drafted, he debuted last night. My

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Speaker 1: take was always big enough, accurate enough, moves well enough.

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Speaker 2: When I watched last night, he checked those boxes.

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Speaker 1: I don't know if he's going to be good pre snap,

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Speaker 1: is he mature enough. But when I watched them last night,

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Speaker 1: that was an event. By the way, speaking of an

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Speaker 1: event at the liv golf that was an event last night.

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Speaker 1: When I watched him, he was kind of what he

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Speaker 1: was in college. He's accurate, he moves well enough. There's

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Speaker 1: so many other boxes to check to be a franchise quarterback.

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Speaker 1: But my take was he delivered. He was what he

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Speaker 1: was in college.

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Speaker 3: I think the one thing with preseason, because hard to

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Speaker 3: put it on context, Like, I don't know if you're

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Speaker 3: going up against the next Tran Williams or the next

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Speaker 3: guy that's gonna be selling insurance a month, right, so

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Speaker 3: you gotta be careful with that. You can judge instincts,

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Speaker 3: and you can just judge this guy can play football. Now,

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Speaker 3: the game plan the regular season is a different animal

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Speaker 3: than the preseason. But Shador has always just kind of

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Speaker 3: been an instinctive. He's never met his dad athletically, right,

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Speaker 3: He's not the most explosive athlete. He doesn't have the

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Speaker 3: greatest arm, but he kind of just makes him plays. Now,

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Speaker 3: you know, are they gonna throw him at Week one?

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Speaker 3: They're not gonna do that. But this was always like

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Speaker 3: once he started dropping in the draft, someone took him

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Speaker 3: if he looked good. It wasna be kinda it's gonna

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Speaker 3: be a circus. I mean it's you thought it was big. Now,

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Speaker 3: can you imagine Cleveland radio this week? They're not gonna

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Speaker 3: want to see one snap from Flacco. No one's gonna

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Speaker 3: want to see Flacco take us. Yeah, no one's gonna

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Speaker 3: want to see Kenny Fick. It's a very t bow feel,

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Speaker 3: but he's much better than t bow, way better. I

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Speaker 3: mean he's a quarterback, right TBA. This guy's a court

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Speaker 3: now can he be a good quarterback? And this is

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Speaker 3: where if I'm the owner, listen, I'll give you a

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Speaker 3: month because as the head coach, you can't just walk

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Speaker 3: into Miles Garrett. If Miles goes, I don't think quite

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Speaker 3: ready yet and not play the veteran guy. But if

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Speaker 3: we're one in three, one and four, I'm making the

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Speaker 3: switch quicker than some teams do. Remember like when Lamar

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Speaker 3: came in for Flaco, it was like the end of October.

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Speaker 4: I'm not waiting that long. Yeah, you want to give

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Speaker 4: this guy to me?

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Speaker 3: If I'm Haslam, I'm already like at minimum, let's get

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Speaker 3: like ten games. We got two first round picks. If

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Speaker 3: we're bad anyway, we're gonna be drafted the quarterback. Let's

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Speaker 3: get a big sample size. Who knows, maybe we don't

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Speaker 3: keep them, we can flip them.

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Speaker 1: Yeah, absolutely So, John and I'll be doing our stuff tomorrow.

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Speaker 1: Obviously on Sunday night, a lot of NFL stuff, little

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Speaker 1: teaser there. So as I watched Phil Mickelson, John and

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Speaker 1: I went to the first tea and they got the paratroopers,

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Speaker 1: and you know, there's you know, fireworks.

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Speaker 2: Michelson. First of all, he was in really good shape.

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Speaker 2: It looks good, and.

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Speaker 1: He was the most popular golfer here. He was really popular.

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Speaker 1: But it was interesting because when I watched Phil.

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Speaker 4: He's probably my generation's Arnold Palmer or something doing.

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Speaker 2: I think so.

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Speaker 1: Phil now is not yet Greg Norman, but it kind

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Speaker 1: of feels like he's a businessman has filed. I mean

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Speaker 1: by the way he is the attraction. I like he

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Speaker 1: is really He and Bryson are and golf has always

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Speaker 1: had a great legacy. It loves its old stars, right.

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Speaker 1: But when I watched Phil today, He's in the best

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Speaker 1: shape I've ever seen, and I'm kind of wondering. I'm thinking,

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Speaker 1: because you're next to me, I'm kind of thinking.

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Speaker 2: Where are we with Phil? Do we expect him to win?

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Speaker 2: Do we? Or is it just like.

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Speaker 1: It's like when musical acts their last eight years would

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Speaker 1: go to Vegas and they couldn't quite hit the notes,

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Speaker 1: but you wanted to go watch Barry Manilo Like, no,

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Speaker 1: he's not. I'm not saying that, but there is a

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Speaker 1: part of me with Phillip's like I don't really care

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Speaker 1: how he plays.

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Speaker 3: I just want to see Phil Mickelson. Well, he's fifty five.

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Speaker 3: He's probably never gonna win another major. I mean he

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Speaker 3: won one a couple of years ago a Kiwa. That

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Speaker 3: was one of the coolest things. I think he's one

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Speaker 3: of the oldest players to ever win a major. I

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Speaker 3: forget the exact staty might he was fifty years old

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Speaker 3: and fifty five to still be this good. You could

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Speaker 3: make the argument that he's the greatest fifty five year.

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Speaker 4: Old golfer in the history of the sport.

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Speaker 3: You know, relative, is he gonna beat Bryson and kept

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Speaker 3: going with great?

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Speaker 1: No?

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Speaker 3: The Masters is the one place because they play there

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Speaker 3: every year and he's exempt for life being a champion.

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Speaker 2: I think two years.

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Speaker 3: Ago I think he finished second. So now is he

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Speaker 3: gonna win the event? I wouldn't bet. Is he gonna

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Speaker 3: take out Scotti, Scheffler or Bryson at there on? Probably not,

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Speaker 3: But that is one event where he can get hot.

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Speaker 3: I think he could top ten there again in his

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Speaker 3: late fifties. That is an incredib book. Remember what a

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Speaker 3: big deal was in the mid eighties when Jack won

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Speaker 3: at forty six years old.

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Speaker 1: Yeah, so for people, are people are in better shape now?

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Speaker 2: For sure?

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Speaker 3: They eat better, right, Philip's great. I mean he looks

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Speaker 3: way better than he did when he was my age.

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Speaker 3: I mean, I a thirties early forties.

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Speaker 2: No, so is Phil's about six two. Yeah.

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Speaker 1: So I looked at him today and I'm I'm six

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Speaker 1: to one and I'm a buck ninety and Phil's bigger

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Speaker 1: than I am. And I looked at him. I'm like,

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Speaker 1: he's six two two oh eight. I mean Phil's big,

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Speaker 1: I mean a hips big. And I looked at him,

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Speaker 1: I'm like, Phil's him good. And he had a tight

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Speaker 1: gulf shirt. I'm like, that's the best shape Phil's ever

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Speaker 1: been in.

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Speaker 4: You know, bones, Phil's old cat. Yeah, I heard him

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Speaker 4: say this once.

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Speaker 3: He's like, you know, when you look at Phil relative

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Speaker 3: a lot of these guys, you know, kept his battle

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Speaker 3: knee injuries. Bryson had a back when he got Bighill's

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Speaker 3: never had an injury. When you look at his swing,

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Speaker 3: because I don't know if it's his flexibility, his swing

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Speaker 3: kind of looks identical as it did twenty years ago.

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Speaker 3: He swings, and you know, power is a big part

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Speaker 3: of his game, kind of a unique a lot of

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Speaker 3: these guys. The nature of the swing, it's not a

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Speaker 3: normal human moment baseball players left handers. Yeah, it looks better.

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Speaker 3: It looks fantastic, you know so I yeah, I mean

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Speaker 3: he's never been injured, still playing, you know, relatively. Again,

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Speaker 3: you you top five at the Masters in your fifties,

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Speaker 3: like that's it probably happened, I don't know, less than

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Speaker 3: two times in the history of the game.

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Speaker 2: Yeah, it's it's really fun here. It's really an event.

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Speaker 1: I mean they first of all, it's incredibly well staffed.

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Speaker 1: You know how when you have different leagues sometimes you're like,

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Speaker 1: well it's a shoe string budget.

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Speaker 2: That's not the case. I don't think budget's the issue.

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Speaker 1: It is not the issue. No, they have and I'm

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Speaker 1: sure they have this everywhere, but I.

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Speaker 3: Think the key and they know what they're doing is

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Speaker 3: going to cities did or party fun places and it's

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Speaker 3: gonna work. You know. I think they had an event

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Speaker 3: earlier in Arizona and Tucson. I don't know if it

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Speaker 3: was last year or this year. They've been they've gone

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Speaker 3: to Australia. When they go to places that are fun,

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Speaker 3: I mean the atmosphere will be there won't be anything

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Speaker 3: like that.

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Speaker 1: Yeah, I mean I didn't know because where I live

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Speaker 1: in Chicago. This is about an hour ten drive. So

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Speaker 1: I was thinking, no, look at a decent crowd, but

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Speaker 1: you got to get in your car and commit to it,

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Speaker 1: and then you have to commit coming home. And I

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Speaker 1: was like, we had traffic, like real traffic. And I

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Speaker 1: got here and I looked at the first hole, I'm like,

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Speaker 1: oh shit, this is a real crowd, Like this is

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Speaker 1: a real this is something and I think the one

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Speaker 1: thing and this is not because first of all, watching

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Speaker 1: Rory when the Masters is about I said it on

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Speaker 1: the air, that was like four and a half hours

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Speaker 1: the best.

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Speaker 2: TV of my life.

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Speaker 1: Like I watching Tiger when he got old with them,

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Speaker 1: there's nothing like the traditional British Open.

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Speaker 2: I mean, I love filming the PGA a couple of

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Speaker 2: years ago.

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Speaker 1: You can really like two things at the same time.

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Speaker 1: It's like I was never when I first defended Live,

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Speaker 1: my take it away was, Guys, if I say your

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Speaker 1: favorite part of golf, you're either going to say it's

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Speaker 1: the Masters, which isn't run by the PGA.

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Speaker 2: That's not a.

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Speaker 1: Shot at THEAPGA was a charity that didn't run the

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Speaker 1: US Open, the British Augusta. So my take is always

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Speaker 1: I've always been loyal to the golfer. I wanted to

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Speaker 1: see Phil and Bryson and Kopka. I wanted to see

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Speaker 1: the golfer today. But I also understood the pushback by

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Speaker 1: traditionalists because outside of baseball, it's probably the most tradition

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Speaker 1: rich sport.

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Speaker 2: But when you watch today, one of the things that

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Speaker 2: jumps out to me.

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Speaker 1: As I grew up in a small town, we didn't

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Speaker 1: have country clubs. I've always felt like an outsider in golf,

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Speaker 1: even though I've gotten the bug in the last three years.

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Speaker 1: When you're here, it kind of feels like they took

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Speaker 1: that veneer and they pulled it off. They said, just

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Speaker 1: get close to the golfers. And I think that's something

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Speaker 1: that golf for younger generations.

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Speaker 2: I think it works.

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Speaker 3: I think one thing that I'm big on is on

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Speaker 3: Sunday is everyone having the same rotation of whole. And

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Speaker 3: I didn't know, I don't know if they've been doing this,

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Speaker 3: but staggering the.

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Speaker 4: First team with multiple groups, so those six guys instead

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Speaker 4: of one.

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Speaker 3: You know, the winner might finish on whole three because

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Speaker 3: he started on whole you know two this you know

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Speaker 3: they're going multiple groups off one that means they're all

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Speaker 3: going to finish on eighteen. Like I like seeing the

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Speaker 3: guys come down fifteen sixteen, seventeen, but Phil kept all

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Speaker 3: those guys went.

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Speaker 2: Off whole one.

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Speaker 3: So I like the way that they do that, the

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Speaker 3: stagger tea on, you know, with the leaders, multiple groups.

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Speaker 2: The.

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Speaker 1: It's just it was really interesting today when Brooks Kepka

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Speaker 1: came over to us.

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Speaker 3: He likes you, Colin, I seemit a supporter. No, I's

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Speaker 3: a sports guy. I was a huge Keopka guy.

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Speaker 1: Did not like the Shamba for the first two years

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Speaker 1: and the thirteen egg omelets and then Bryce and I

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Speaker 1: thought got very likable. He kind of a little more human,

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Speaker 1: a little more humble.

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Speaker 4: Well, Brooks embrace them, h Brooks embrace them their buddies.

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Speaker 1: Yeah, and so it was like okay, and then Brooks

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Speaker 1: I think struggled with an injury. But Brooks and it

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Speaker 1: just it just it doesn't matter what business it is.

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Speaker 1: It could be politics, it can be golf. Deshambo is

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Speaker 1: an aggressive guy and it's just sort of his personality,

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Speaker 1: whereas Brooks is. But I think, if I had to guess,

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Speaker 1: he's probably super private, Yes, really private. So like you

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Speaker 1: get all types like, you know, if you're a politician,

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Speaker 1: you have to be somewhat social. Aaron Rodgers is not

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Speaker 1: the same personality as Tom Brady. Remember Jake Plumber. I'd

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Speaker 1: love Jake Plumbers, you loved him. Jake and Aaron are

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Speaker 1: a little iconic classic. They're not corporate guys. They're just

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Speaker 1: not comfortable in that space. That's okay. Not everybody's a

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Speaker 1: Brady feels like a corporation. Manning feels like he leans

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Speaker 1: into the corporation. So I always thought Bryson and Brooks

399
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Speaker 1: may have been big, strong, great look in alphas.

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Speaker 2: They're just different guys.

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Speaker 3: Well, they're kind of opposite. You know, Brooks early on

402
00:16:56,680 --> 00:16:59,800
Speaker 3: his career gravitated with DJ. Both feel like, at least

403
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Speaker 3: so the public introverted, not giving you a lot.

404
00:17:02,160 --> 00:17:03,880
Speaker 4: Bryson, whod he gravitate toward Phil?

405
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Speaker 3: You know all this who's shaking hands, knows everybody's names,

406
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Speaker 3: hanging out with the CEO of all the companies. And

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Speaker 3: that's kind of Bryson's personality, Bryson's They're unique characters, you know,

408
00:17:13,760 --> 00:17:16,600
Speaker 3: DJ and Brooks like I envisioned them on a Sunday

409
00:17:16,600 --> 00:17:19,480
Speaker 3: watching football at home. You know who know Bryson's out

410
00:17:19,560 --> 00:17:22,440
Speaker 3: measuring the next golf club. Colin Phil what he thinks

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Speaker 3: about the wind and the scientifical intrinsic force of the

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Speaker 3: golf ball.

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00:17:27,000 --> 00:17:28,000
Speaker 2: Right, that's what they talk about.

414
00:17:28,080 --> 00:17:29,480
Speaker 4: DJ says, I want to hit a fate.

415
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Speaker 2: I hit a fath.

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Speaker 1: I think you know it was interesting. I know there

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Speaker 1: was a book written about Phil. I don't think Phil

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Speaker 1: liked it at all, by Alan Shipknock, and it was

419
00:17:36,880 --> 00:17:39,600
Speaker 1: really fun. It was called Phil and I like Allen

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Speaker 1: and I you know, I've always been fascinated b Phil.

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Speaker 1: Phil Michlson's the only person in American sports that I've

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Speaker 1: never interviewed that I want to And I wouldn't even

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Speaker 1: talk golf.

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Speaker 2: I just talked life.

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Speaker 1: But when I read the book, what was interesting was

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Speaker 1: Phil's never tried to necessarily sell himself as politically correct.

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Speaker 2: I thought the.

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Speaker 1: Book made him remember the movie Gordon Gecko Wall Street.

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Speaker 1: So when they made that movie, Oliver Stone, he wasn't

430
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Speaker 1: trying to make Gordon Gecko popular, but young stockbrokers watched

431
00:18:11,480 --> 00:18:13,399
Speaker 1: the movie and when that is cool, I want to

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Speaker 1: be Gordon Gecko, And Oliver Stone said, yeah, that wasn't

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Speaker 1: the mission? Is that when Alan Shipnukk writes a book,

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Speaker 1: You're like, oh, it's very critical, and I was like, yeah,

435
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Speaker 1: but I've drank too much and I've done this, and

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Speaker 1: I thought it kind of humanized him. I looked at

437
00:18:28,080 --> 00:18:30,840
Speaker 1: Phil and I was like, I think I like Phil Moore. Now,

438
00:18:31,119 --> 00:18:34,040
Speaker 1: when somebody writes a book about you, that's not how

439
00:18:34,040 --> 00:18:37,040
Speaker 1: it lands for you. But I think Phil watching how

440
00:18:37,080 --> 00:18:40,920
Speaker 1: he was welcome today. I think everybody gets what Phil is.

441
00:18:40,400 --> 00:18:43,720
Speaker 1: He's a great you ever use this term? He's a

442
00:18:43,760 --> 00:18:44,400
Speaker 1: great hang.

443
00:18:45,320 --> 00:18:47,720
Speaker 3: I played in a golf event in Scott Sale probably

444
00:18:47,800 --> 00:18:50,919
Speaker 3: two or three months ago with multiple of his college

445
00:18:50,960 --> 00:18:53,480
Speaker 3: teammates and they are still very very close friends with

446
00:18:53,560 --> 00:18:55,919
Speaker 3: him today and one of their Football is a big

447
00:18:55,960 --> 00:18:57,240
Speaker 3: part of all these guys' lives.

448
00:18:57,480 --> 00:18:59,880
Speaker 4: You know, they like football. I'm with you on Phil.

449
00:19:00,040 --> 00:19:02,160
Speaker 3: One thing that my friends text about with Phil a lot,

450
00:19:02,200 --> 00:19:03,880
Speaker 3: it was like, you know that he gambles on.

451
00:19:03,800 --> 00:19:06,600
Speaker 4: Football, So why you know, so does every single human

452
00:19:06,680 --> 00:19:07,160
Speaker 4: in my life.

453
00:19:07,280 --> 00:19:09,639
Speaker 1: Yeah, you get into trouble in life when you're selling

454
00:19:09,680 --> 00:19:12,399
Speaker 1: one thing and you're doing another. You don't people love

455
00:19:12,480 --> 00:19:15,280
Speaker 1: John Day and John's like, yeah, I smoke way too much,

456
00:19:15,320 --> 00:19:17,680
Speaker 1: and it's like it'd be one thing, if we caught

457
00:19:17,760 --> 00:19:20,879
Speaker 1: him smoking on a tour and he's saying, you know,

458
00:19:21,000 --> 00:19:26,120
Speaker 1: I'm I don't care politicians do this, You're flawed. Own it, Yeah,

459
00:19:26,359 --> 00:19:28,840
Speaker 1: just just own your stuff. So when I look at Phil,

460
00:19:28,920 --> 00:19:30,800
Speaker 1: his legacy to me is he's a good hang.

461
00:19:31,040 --> 00:19:32,400
Speaker 3: Yeah, I mean I think he's gonna. I mean, he's

462
00:19:32,600 --> 00:19:34,520
Speaker 3: you know, if we were doing like quarterbacks. He's easily

463
00:19:34,560 --> 00:19:36,640
Speaker 3: one of the top seven eight golfers in the history

464
00:19:36,640 --> 00:19:39,000
Speaker 3: of the sport. And he's to me, he's the Peyton

465
00:19:39,000 --> 00:19:42,160
Speaker 3: Manning of golf. He just happened to play against Tom Brady.

466
00:19:42,200 --> 00:19:44,320
Speaker 3: He just happen to play against Tiger Woods. Right, If

467
00:19:44,320 --> 00:19:46,879
Speaker 3: Tiger Woods doesn't exist, what's Phil winning twelve majors?

468
00:19:47,280 --> 00:19:47,440
Speaker 4: You know?

469
00:19:47,520 --> 00:19:49,760
Speaker 3: I mean there was a time Phil didn't win his

470
00:19:49,760 --> 00:19:51,240
Speaker 3: first major till he was in his mid thirties.

471
00:19:51,320 --> 00:19:52,119
Speaker 4: Isn't that crazy?

472
00:19:52,200 --> 00:19:53,800
Speaker 3: Well, that's the wild part. And he won the one

473
00:19:53,840 --> 00:19:55,879
Speaker 3: at fifties. So I think you could argue his career,

474
00:19:57,359 --> 00:19:59,320
Speaker 3: you know, is unique because he won a tournament as

475
00:19:59,320 --> 00:20:01,560
Speaker 3: an amateur and he was kind of Tiger Woods before

476
00:20:01,600 --> 00:20:03,560
Speaker 3: Tiger Woods, and then five years later Tiger came and

477
00:20:03,600 --> 00:20:04,640
Speaker 3: it was just an all time comment.

478
00:20:04,680 --> 00:20:05,879
Speaker 2: I mean, just ask yourself this.

479
00:20:06,520 --> 00:20:09,399
Speaker 1: If I think once Rory won the Masters, because that

480
00:20:09,440 --> 00:20:11,200
Speaker 1: was the one we were all rooting for, right like,

481
00:20:12,000 --> 00:20:14,720
Speaker 1: all of a sudden, Rory's playing well at Augusta. You're like, oh, Sunday,

482
00:20:15,000 --> 00:20:17,800
Speaker 1: I'm sitting in front of a TV. If I told

483
00:20:17,840 --> 00:20:19,560
Speaker 1: you there's any golfer in the world and I said

484
00:20:20,600 --> 00:20:25,400
Speaker 1: it's two o'clock Eastern on a Sunday and Blank leads Augusta,

485
00:20:26,560 --> 00:20:28,120
Speaker 1: I think most sports fans would.

486
00:20:27,880 --> 00:20:30,159
Speaker 2: Say, oh, gimme Phil heck yim.

487
00:20:30,560 --> 00:20:35,040
Speaker 1: I mean that's just even though because there are certain golfers,

488
00:20:35,040 --> 00:20:38,920
Speaker 1: because golf's history, it's like it's almost like.

489
00:20:38,920 --> 00:20:40,399
Speaker 2: Watching old Nolan Ryan.

490
00:20:40,960 --> 00:20:43,080
Speaker 1: Nolan Ryan, they still put him on the marquee when

491
00:20:43,119 --> 00:20:44,560
Speaker 1: he was like at the end of his career. There

492
00:20:44,640 --> 00:20:47,800
Speaker 1: was one Nolan Ryan. And it's not just but you

493
00:20:47,840 --> 00:20:50,560
Speaker 1: have seven no hitters. There are certain athletes far have

494
00:20:50,640 --> 00:20:54,600
Speaker 1: had this quality. They're just relatable. You just kind of

495
00:20:54,680 --> 00:20:57,520
Speaker 1: like some kinetic energy. You just kind of feel like

496
00:20:57,960 --> 00:21:00,560
Speaker 1: when they're in the room, they changed the temperature.

497
00:21:00,560 --> 00:21:02,800
Speaker 4: Well, I think it was two like during the Tiger era.

498
00:21:02,920 --> 00:21:06,760
Speaker 3: Obviously Tiger was the best player I've ever seen, but

499
00:21:06,840 --> 00:21:10,000
Speaker 3: he didn't talk to anybody had no friends, wouldn't even

500
00:21:10,080 --> 00:21:10,760
Speaker 3: look at Marko.

501
00:21:10,800 --> 00:21:12,919
Speaker 2: Lemeira and him were kind of okay, and then they

502
00:21:12,960 --> 00:21:13,320
Speaker 2: broke up.

503
00:21:14,640 --> 00:21:16,400
Speaker 3: Phil was the one guy that would kind of play

504
00:21:16,400 --> 00:21:18,720
Speaker 3: the Arnold Palmer role, that would talk with the fans.

505
00:21:18,720 --> 00:21:20,720
Speaker 3: That was a big personality. So they kind of yin

506
00:21:20,800 --> 00:21:23,200
Speaker 3: and yanged each other in terms of personalities. He was

507
00:21:23,200 --> 00:21:25,920
Speaker 3: pretty important for Tiger in terms of the balancing out.

508
00:21:26,000 --> 00:21:28,719
Speaker 4: I mean those two were in such a different stratosphere.

509
00:21:28,760 --> 00:21:31,320
Speaker 3: Remember when they used to do like highest paid athlete

510
00:21:31,680 --> 00:21:34,120
Speaker 3: and it'd be Tiger than Phil, then like the Kobe's

511
00:21:34,160 --> 00:21:36,119
Speaker 3: and all the other guys. Yes, and then Lebron came

512
00:21:36,160 --> 00:21:38,480
Speaker 3: along and they were always third behind those two guys.

513
00:21:38,600 --> 00:21:39,760
Speaker 4: Yeah, I mean they changed.

514
00:21:39,760 --> 00:21:43,080
Speaker 3: They took golf to a popularity level and a corporate

515
00:21:43,160 --> 00:21:45,600
Speaker 3: level I would say in the two thousands that they

516
00:21:45,640 --> 00:21:48,320
Speaker 3: had never even dreamed of with guys like Arnold Palmer.

517
00:21:48,640 --> 00:21:51,119
Speaker 1: Right, Yeah, you know, if you go back to and

518
00:21:51,160 --> 00:21:52,800
Speaker 1: you'd have to google this, but if you go back

519
00:21:52,840 --> 00:21:59,440
Speaker 1: to nineteen sixty before the PGA was created, I could

520
00:21:59,440 --> 00:22:02,840
Speaker 1: be wrong on this. Weren't Arnie and Jack because it

521
00:22:02,880 --> 00:22:04,959
Speaker 1: was called something differently and they didn't quite think they

522
00:22:04,960 --> 00:22:05,800
Speaker 1: were getting paid enough.

523
00:22:05,880 --> 00:22:07,840
Speaker 3: Yeah, they were about to break it down. They were

524
00:22:07,880 --> 00:22:09,720
Speaker 3: about try jack Jack led the charge.

525
00:22:09,800 --> 00:22:14,080
Speaker 1: Yeah, so I think you know Phil, Greg Norman complaining

526
00:22:14,280 --> 00:22:16,560
Speaker 1: four years you told me a story when you thought

527
00:22:16,560 --> 00:22:18,680
Speaker 1: there was a breaking point with Phil, And that's why

528
00:22:18,680 --> 00:22:20,440
Speaker 1: I've always defended lived with what was the break in?

529
00:22:20,520 --> 00:22:23,280
Speaker 3: It was Fox They bought the US Open and I

530
00:22:23,280 --> 00:22:25,639
Speaker 3: think they were paying well over one hundred million dollars

531
00:22:25,640 --> 00:22:28,000
Speaker 3: for a ten year deal a tournament, right, so ten

532
00:22:28,040 --> 00:22:31,280
Speaker 3: tournaments a billion dollars. And I remember Hunter Mayhon, who

533
00:22:31,359 --> 00:22:33,960
Speaker 3: was very close with Phil, was like one issue a

534
00:22:33,960 --> 00:22:36,359
Speaker 3: lot of players, but Phil was the most outspoken about it.

535
00:22:37,440 --> 00:22:39,760
Speaker 4: In baseball, basketball, football, there's a revenue sharing.

536
00:22:39,800 --> 00:22:41,600
Speaker 3: Well I get forty nine, you get fifty one, I

537
00:22:41,640 --> 00:22:42,679
Speaker 3: get forty nine.

538
00:22:42,560 --> 00:22:44,320
Speaker 4: Eight, you get you know whatever it split.

539
00:22:44,400 --> 00:22:47,879
Speaker 3: Basically, even the purseon went from like twelve million to

540
00:22:48,440 --> 00:22:50,240
Speaker 3: sixteen million, and Phil's like, what.

541
00:22:50,119 --> 00:22:52,320
Speaker 4: The hell is going on here? Where is the money going?

542
00:22:52,400 --> 00:22:52,560
Speaker 2: Right?

543
00:22:52,640 --> 00:22:53,520
Speaker 4: It didn't make sense?

544
00:22:53,640 --> 00:22:57,040
Speaker 3: And that was and obviously, you know live coming around

545
00:22:57,080 --> 00:23:00,679
Speaker 3: the PGA money, the money's exploded since this TIS usually

546
00:23:00,680 --> 00:23:03,399
Speaker 3: creates that. But like all these golfers have benefited, but

547
00:23:03,440 --> 00:23:05,119
Speaker 3: it was never like that that's right. You know, Tiger,

548
00:23:05,200 --> 00:23:08,720
Speaker 3: all these guys Phil too. When they were making sixty

549
00:23:08,760 --> 00:23:10,920
Speaker 3: eighty million dollars a year, they're only making three or

550
00:23:10,920 --> 00:23:11,639
Speaker 3: four in the course.

551
00:23:12,000 --> 00:23:13,919
Speaker 4: It was all coming off the course.

552
00:23:14,119 --> 00:23:16,800
Speaker 3: Yeah, so that's where Scotti Schffler now made sixty five million.

553
00:23:17,040 --> 00:23:19,520
Speaker 3: Joaquem Neeman winning all these tournaments has made like thirty

554
00:23:19,520 --> 00:23:20,280
Speaker 3: five million dollars.

555
00:23:20,600 --> 00:23:23,159
Speaker 4: These guys now are paid like NBA NFL boy.

556
00:23:23,080 --> 00:23:23,880
Speaker 2: And should be. Yeah.

557
00:23:24,200 --> 00:23:25,760
Speaker 1: I mean you and I were talking when we were

558
00:23:25,840 --> 00:23:28,480
Speaker 1: driving out of the tournament today. You got to drive yourself.

559
00:23:29,040 --> 00:23:30,920
Speaker 1: If you get sick, you don't get It's like being

560
00:23:30,920 --> 00:23:33,600
Speaker 1: a lawyer. If you're not working, you're not getting paid

561
00:23:33,640 --> 00:23:34,560
Speaker 1: well your own business.

562
00:23:34,720 --> 00:23:36,359
Speaker 3: So you're paying your coach, you're paying your caddy, you're

563
00:23:36,359 --> 00:23:38,119
Speaker 3: paying yourself, you're paying the git. You know, it's like

564
00:23:38,680 --> 00:23:41,679
Speaker 3: you are paying for the hotel when the Chiefs are

565
00:23:41,680 --> 00:23:44,080
Speaker 3: playing the Cardinals today. Do you know what, Patrick Mahomes

566
00:23:44,119 --> 00:23:48,640
Speaker 3: doesn't have to worry about the hotel. Travis Kelsey, they

567
00:23:48,720 --> 00:23:49,800
Speaker 3: take care of all that stuff.

568
00:23:49,840 --> 00:23:51,399
Speaker 2: So that's that's not golf.

569
00:23:51,840 --> 00:23:54,840
Speaker 3: But that's what makes this sport kind of way different

570
00:23:54,880 --> 00:23:56,679
Speaker 3: than all the other team sports in the sense that

571
00:23:57,200 --> 00:23:58,840
Speaker 3: you're kind of on your own right.

572
00:23:58,880 --> 00:24:00,359
Speaker 2: You have to worry about yourself. You have to.

573
00:24:00,560 --> 00:24:02,360
Speaker 4: You're just an independent contractor.

574
00:24:02,760 --> 00:24:05,960
Speaker 3: But when you're Brooks, when you're Bryson, when you're Scottie Rory,

575
00:24:06,040 --> 00:24:07,120
Speaker 3: these guys are such.

576
00:24:06,920 --> 00:24:07,880
Speaker 2: Big businesses now.

577
00:24:08,000 --> 00:24:10,680
Speaker 3: I mean, what's the difference between Phil's business for twenty

578
00:24:10,760 --> 00:24:13,040
Speaker 3: years and Steph Curry in terms of the revenue flowing in?

579
00:24:13,119 --> 00:24:14,520
Speaker 4: So you need the right people around you.

580
00:24:14,760 --> 00:24:17,400
Speaker 3: Think about what a common ship Bryson is right now,

581
00:24:17,760 --> 00:24:19,680
Speaker 3: I mean, just a business rocket ship.

582
00:24:20,440 --> 00:24:21,840
Speaker 2: John Middlecoff the herd.

583
00:24:22,160 --> 00:24:24,760
Speaker 1: We are a bowling brook liv Tour Live tour has

584
00:24:24,800 --> 00:24:28,320
Speaker 1: been fantastic. The guy that runs the whole thing. Every

585
00:24:28,400 --> 00:24:33,160
Speaker 1: golfer owes him a debt of gratitude. Isn't that nice?

586
00:24:33,359 --> 00:24:34,920
Speaker 1: I'm not sure if that's true, but it really is

587
00:24:34,960 --> 00:24:38,520
Speaker 1: a good intro. All right, round one here it lives

588
00:24:38,880 --> 00:24:42,440
Speaker 1: in Chicago to live Golf CEO. He succeeded Greg Norman,

589
00:24:42,480 --> 00:24:46,919
Speaker 1: Scott O'Neil with a storied and interesting Nick Sixer's history

590
00:24:46,920 --> 00:24:57,120
Speaker 1: and more. Next, all right, Scott O'Neil has been kind

591
00:24:57,200 --> 00:24:59,359
Speaker 1: enough to stop by. He sort of escorted John and

592
00:24:59,400 --> 00:25:03,080
Speaker 1: I for an hour. You succeeded Greg Norman in twenty

593
00:25:03,119 --> 00:25:07,760
Speaker 1: twenty five, and I think both John and I today

594
00:25:08,280 --> 00:25:11,120
Speaker 1: are takeaway on this because I had friends that come.

595
00:25:11,359 --> 00:25:15,400
Speaker 1: Foxes obviously has a relationship, it's an event, it's a

596
00:25:15,440 --> 00:25:19,199
Speaker 1: good time, and that's not a criticism of anything. But

597
00:25:19,280 --> 00:25:23,240
Speaker 1: when you're new, you get those little freebies that you're

598
00:25:23,280 --> 00:25:27,640
Speaker 1: not beholden the tradition and you know you've see You

599
00:25:27,760 --> 00:25:31,880
Speaker 1: ran the Sixers, you ran Madison Square Garden Network. When

600
00:25:31,920 --> 00:25:36,840
Speaker 1: you succeeded Greg, your takeaway was is it an intentional

601
00:25:37,080 --> 00:25:39,320
Speaker 1: act to be different or do you just kind of

602
00:25:39,400 --> 00:25:41,639
Speaker 1: watch your sport and watch the crowd and listen to

603
00:25:41,680 --> 00:25:44,479
Speaker 1: the golfers on all these innovations.

604
00:25:43,960 --> 00:25:45,600
Speaker 2: Right, that's interesting position.

605
00:25:45,760 --> 00:25:47,720
Speaker 5: I can tell you that having been in sports for

606
00:25:47,760 --> 00:25:50,080
Speaker 5: thirty years in the NFL and the NBA and NHL,

607
00:25:50,680 --> 00:25:54,120
Speaker 5: I've seen leagues change. We talked about earlier. Major League

608
00:25:54,160 --> 00:25:57,000
Speaker 5: Baseball puts a runner on second next year, has.

609
00:25:56,840 --> 00:25:58,760
Speaker 2: A pitch clock, by the way. Two things that I

610
00:25:58,800 --> 00:25:59,640
Speaker 2: absolutely love.

611
00:25:59,480 --> 00:26:01,560
Speaker 5: Where Philly's season ticket holders we go to a lot

612
00:26:01,560 --> 00:26:02,399
Speaker 5: of baseball games.

613
00:26:02,600 --> 00:26:03,080
Speaker 2: I love it.

614
00:26:03,400 --> 00:26:06,040
Speaker 5: The two line pass that just grinded the NHL to

615
00:26:06,080 --> 00:26:08,920
Speaker 5: a halt or overtime that could seem last forever. Now

616
00:26:08,960 --> 00:26:11,920
Speaker 5: that three on three overtime in NHL genius and with golf,

617
00:26:12,280 --> 00:26:14,359
Speaker 5: we're not splitting Adams and we're not saving lives.

618
00:26:14,400 --> 00:26:16,240
Speaker 2: But before we're bringing fans into this game.

619
00:26:16,480 --> 00:26:18,320
Speaker 5: So if there are little things we can do to

620
00:26:18,359 --> 00:26:20,520
Speaker 5: bring new people to this game and live our mission.

621
00:26:20,960 --> 00:26:23,600
Speaker 5: And by the way, the PGA Tour does a wonderful

622
00:26:23,680 --> 00:26:25,640
Speaker 5: job in the US. All we're saying is we want

623
00:26:25,680 --> 00:26:27,600
Speaker 5: to take these stars and take them to the world

624
00:26:27,640 --> 00:26:30,479
Speaker 5: because the game is growing in Australia, it's growing in Korea,

625
00:26:30,560 --> 00:26:33,159
Speaker 5: it's growing in China, and we have this opportunity to

626
00:26:33,160 --> 00:26:36,240
Speaker 5: grow the game. And so if we have guys stars

627
00:26:36,600 --> 00:26:39,920
Speaker 5: like Bryson D. Chambeau and John Rahm and Brooks Kepka

628
00:26:39,920 --> 00:26:42,040
Speaker 5: and Phil Michelson. I heard you talking about Phil Nicholson,

629
00:26:42,320 --> 00:26:44,919
Speaker 5: all Sergio Garcia, all these stars, if they're willing to

630
00:26:44,920 --> 00:26:46,919
Speaker 5: get on a plane and fly to Korea, let's go.

631
00:26:47,119 --> 00:26:49,480
Speaker 2: Let's go grow this game. Did they ever complain about

632
00:26:49,480 --> 00:26:49,840
Speaker 2: the music?

633
00:26:50,800 --> 00:26:53,480
Speaker 5: No, you know what's so strange that exists before you

634
00:26:53,480 --> 00:26:56,240
Speaker 5: got here. Yeah, they love the music on the range.

635
00:26:56,240 --> 00:26:57,960
Speaker 5: A lot of math headphones and they're listening to music.

636
00:26:58,080 --> 00:27:01,280
Speaker 5: First off, But what's really strange to me, is there

637
00:27:01,359 --> 00:27:03,280
Speaker 5: they found the music. But if somebody says something on

638
00:27:03,320 --> 00:27:06,120
Speaker 5: their back, that's right, they'll step back and look over

639
00:27:06,160 --> 00:27:08,399
Speaker 5: at them, you know, which which always to me is strange.

640
00:27:08,440 --> 00:27:10,240
Speaker 2: But they like the consistency of the music.

641
00:27:10,280 --> 00:27:12,600
Speaker 5: They like the PA and on the first team you

642
00:27:12,640 --> 00:27:14,840
Speaker 5: might remember their walk up songs just.

643
00:27:14,800 --> 00:27:16,960
Speaker 2: Like basical they choose, they choose them. Yeah, and it

644
00:27:17,080 --> 00:27:17,800
Speaker 2: always is funny.

645
00:27:17,800 --> 00:27:20,720
Speaker 5: It's the songs they choose always are very fitts.

646
00:27:20,800 --> 00:27:22,880
Speaker 4: Justin Joneson came out to Wonder Wall by ways.

647
00:27:25,119 --> 00:27:27,240
Speaker 2: These they're superstitious too.

648
00:27:27,440 --> 00:27:28,200
Speaker 4: They have a bad.

649
00:27:28,080 --> 00:27:29,680
Speaker 2: Round the song's gone, imagine.

650
00:27:29,720 --> 00:27:31,840
Speaker 1: So how often do the golfers, Because you have a

651
00:27:31,840 --> 00:27:32,680
Speaker 1: relationship with all.

652
00:27:32,600 --> 00:27:33,400
Speaker 2: Of them very very much.

653
00:27:33,440 --> 00:27:36,760
Speaker 1: And and this is again I'm not taking shots. James jam

654
00:27:36,840 --> 00:27:40,200
Speaker 1: wan a Hand had some contentious relationships and my take

655
00:27:40,320 --> 00:27:43,760
Speaker 1: was always outside of Augusta, I don't watch golf for

656
00:27:43,800 --> 00:27:45,240
Speaker 1: the course, I watch it for the guys.

657
00:27:45,920 --> 00:27:47,320
Speaker 2: Your relationships different.

658
00:27:47,440 --> 00:27:51,440
Speaker 1: Like the golfers are coming over to you, do they complain,

659
00:27:51,520 --> 00:27:52,600
Speaker 1: do they make suggestions?

660
00:27:52,800 --> 00:27:53,960
Speaker 2: You tell me what you go through?

661
00:27:54,320 --> 00:27:57,840
Speaker 1: Bryson, Phil Sergio, What are the conversations like when they

662
00:27:57,920 --> 00:27:59,959
Speaker 1: call you at nine thirty at night.

663
00:28:00,080 --> 00:28:03,360
Speaker 5: Yeah, yeah, no, we're twenty four to seven operation. And

664
00:28:03,440 --> 00:28:05,159
Speaker 5: some of those guys like six am calls and some

665
00:28:05,200 --> 00:28:06,800
Speaker 5: of them like them at midnight, and I'll take them all.

666
00:28:07,240 --> 00:28:10,520
Speaker 5: I cannot get enough of these players. I always think

667
00:28:10,920 --> 00:28:14,600
Speaker 5: ambivalence is the worst possible emotion, and whether that be

668
00:28:14,640 --> 00:28:16,919
Speaker 5: a fan or a player, guys that are passionate and

669
00:28:16,960 --> 00:28:18,480
Speaker 5: have something to say. I've got a lot of time

670
00:28:18,520 --> 00:28:21,400
Speaker 5: for We're very active with the players. Now there are

671
00:28:21,400 --> 00:28:22,920
Speaker 5: business parts. It's a bit of a different model.

672
00:28:23,160 --> 00:28:23,639
Speaker 2: You know, they.

673
00:28:23,520 --> 00:28:25,840
Speaker 5: Own equity in the teams. You know, it's a very

674
00:28:25,840 --> 00:28:29,919
Speaker 5: different model. And so every change we make, every course,

675
00:28:30,000 --> 00:28:32,199
Speaker 5: we go to the schedule on how it's set up.

676
00:28:32,200 --> 00:28:34,320
Speaker 5: Do you want to play before Major or after Major?

677
00:28:34,480 --> 00:28:37,520
Speaker 5: I'm engaging. We're talking about agronomy last night with some

678
00:28:37,560 --> 00:28:40,320
Speaker 5: of these players, Like, hey, the Greens are rolling at eleven,

679
00:28:40,520 --> 00:28:42,760
Speaker 5: you know, the wins coming in. Should we be watering,

680
00:28:42,760 --> 00:28:44,400
Speaker 5: should we not be warning? Should be pressing? I mean,

681
00:28:44,440 --> 00:28:48,280
Speaker 5: they are very very much into making this great.

682
00:28:48,720 --> 00:28:50,920
Speaker 2: But guess what this is our third full year.

683
00:28:51,520 --> 00:28:54,640
Speaker 5: Imagine Major League Baseball in year three, Imagine the National

684
00:28:54,640 --> 00:28:56,000
Speaker 5: Football League in year three.

685
00:28:56,240 --> 00:28:57,040
Speaker 2: We're year three.

686
00:28:57,080 --> 00:28:59,880
Speaker 1: Well, you're friends with Dana White, who I love. You

687
00:29:00,080 --> 00:29:03,360
Speaker 1: love UFC as well. So I can remember being in

688
00:29:03,400 --> 00:29:07,239
Speaker 1: a bar in the Bay and it wasn't UFC yet who.

689
00:29:07,280 --> 00:29:09,320
Speaker 1: By the way, the late John McCain tried to throw

690
00:29:09,440 --> 00:29:13,040
Speaker 1: UFC off cable. They were battling for years. You watch

691
00:29:13,080 --> 00:29:15,160
Speaker 1: an event now and you're like, man, it's slick. I

692
00:29:15,200 --> 00:29:17,480
Speaker 1: can remember when Dana took it over and he wanted

693
00:29:17,480 --> 00:29:19,680
Speaker 1: corporate support. It's like, Okay, we can't do eye gouging.

694
00:29:20,040 --> 00:29:24,000
Speaker 1: We can't do this. If you go look at over

695
00:29:24,040 --> 00:29:26,920
Speaker 1: the course of UFC now it looks all slick. My

696
00:29:27,000 --> 00:29:29,880
Speaker 1: wife's not a sports fan, she loves UFC. But the

697
00:29:30,440 --> 00:29:33,880
Speaker 1: truth is we live in a very impatient world. Live

698
00:29:33,960 --> 00:29:36,640
Speaker 1: golfs in year three, Like, guys, take a deep breath.

699
00:29:37,080 --> 00:29:38,920
Speaker 1: It's like, as I'm in the year four of the volume,

700
00:29:39,320 --> 00:29:42,160
Speaker 1: there are things we do now we look at we're like,

701
00:29:42,160 --> 00:29:44,600
Speaker 1: why were we? Why were we doing this two years ago?

702
00:29:44,680 --> 00:29:47,360
Speaker 1: Like the world you're an entrepreneur, it's growing.

703
00:29:47,520 --> 00:29:48,560
Speaker 2: You know what's going through my head?

704
00:29:48,880 --> 00:29:52,120
Speaker 5: This isn't the question you asked, but I'm like, Connor McGregor,

705
00:29:52,200 --> 00:29:54,960
Speaker 5: is that our Bryson d chambeau, What did you say?

706
00:29:55,040 --> 00:29:58,200
Speaker 5: Do you remember gsp CSP Is that John Ram That's

707
00:29:58,240 --> 00:29:59,800
Speaker 5: what's going through my head as you're talking about.

708
00:30:00,320 --> 00:30:02,719
Speaker 3: Very similar in UFC never had the you know, there

709
00:30:02,720 --> 00:30:06,160
Speaker 3: are more famous players, I would say in lived than

710
00:30:06,240 --> 00:30:08,640
Speaker 3: UFC's ever had, of course, at least, I mean esventually

711
00:30:08,640 --> 00:30:09,840
Speaker 3: your top five to six guys.

712
00:30:10,000 --> 00:30:13,320
Speaker 2: I'm looking at Odell. I mean he's in now, Chuck.

713
00:30:13,360 --> 00:30:14,160
Speaker 2: The Dell's are going too.

714
00:30:14,240 --> 00:30:15,000
Speaker 3: He's a needle mover.

715
00:30:15,320 --> 00:30:19,360
Speaker 1: No you Phil, I asked you, I said, where is

716
00:30:19,440 --> 00:30:21,760
Speaker 1: Phil now? And you reminded me he had a top

717
00:30:21,760 --> 00:30:25,120
Speaker 1: ten finition Augusta a couple of years ago, two years ago?

718
00:30:25,360 --> 00:30:29,160
Speaker 2: What is you have a close relationship? What is he now?

719
00:30:29,200 --> 00:30:30,200
Speaker 2: Is he Entrumpneuver?

720
00:30:30,360 --> 00:30:30,959
Speaker 4: First?

721
00:30:31,240 --> 00:30:33,480
Speaker 2: Is he golfer? Second? I mean he's slimmed down? What

722
00:30:33,600 --> 00:30:33,800
Speaker 2: is he?

723
00:30:33,920 --> 00:30:36,680
Speaker 5: I mean, he's an enigma and I don't think there's

724
00:30:36,680 --> 00:30:38,920
Speaker 5: going to be another Phil Nicholson. He's fifty four years old,

725
00:30:38,920 --> 00:30:42,080
Speaker 5: about turn fifty five. His goal this year was to

726
00:30:42,080 --> 00:30:43,800
Speaker 5: get into the top ten of this league with a

727
00:30:43,800 --> 00:30:47,640
Speaker 5: bunch of young stars in their prime. Okay, he decided

728
00:30:47,680 --> 00:30:50,040
Speaker 5: to remake and change his game to be a little

729
00:30:50,120 --> 00:30:52,840
Speaker 5: less wild wild West, a little bit more less hit

730
00:30:52,920 --> 00:30:54,920
Speaker 5: in the middle of the fairway. Let's get on in regulation,

731
00:30:55,040 --> 00:30:56,520
Speaker 5: and let's let's take this buttter.

732
00:30:56,240 --> 00:30:58,680
Speaker 1: First, because the team format or just his body, no,

733
00:30:58,800 --> 00:31:00,920
Speaker 1: I think I think his body's change. He can't do

734
00:31:00,960 --> 00:31:03,280
Speaker 1: what these young kids we talked about Tom mckibbon or

735
00:31:03,320 --> 00:31:06,000
Speaker 1: Caleb Sarrah or David Pooh. They're coming and hitting the

736
00:31:06,000 --> 00:31:07,920
Speaker 1: ball three in the thirty yards off the tee and

737
00:31:07,960 --> 00:31:09,640
Speaker 1: he's like, Okay, I know I can't do that, but

738
00:31:09,680 --> 00:31:10,640
Speaker 1: I can beat these guys.

739
00:31:10,680 --> 00:31:11,600
Speaker 2: I'm better. I'm that good.

740
00:31:11,640 --> 00:31:13,960
Speaker 5: So that's that's one part of Phil. The second part

741
00:31:13,960 --> 00:31:18,040
Speaker 5: of Phil is he's just a competitor. Like these guys.

742
00:31:18,480 --> 00:31:20,440
Speaker 5: You look at golfers from the outside before I came

743
00:31:20,440 --> 00:31:22,720
Speaker 5: to this business, and I'm like, God, that's it's nice.

744
00:31:22,720 --> 00:31:25,640
Speaker 5: These are not gentlemen, Okay, these are guys who are

745
00:31:25,720 --> 00:31:29,239
Speaker 5: so fiercely competitive. When they come off the course, they're like,

746
00:31:29,640 --> 00:31:32,320
Speaker 5: you know, they have all this testosterone adrenaline roll and

747
00:31:32,320 --> 00:31:33,800
Speaker 5: I'm like, I like to see it. I mean, we

748
00:31:34,120 --> 00:31:36,880
Speaker 5: do a little corporate thing, a little putting contest. I mean,

749
00:31:37,040 --> 00:31:40,080
Speaker 5: DJ was complaining that the reads were different. It's a

750
00:31:40,120 --> 00:31:43,120
Speaker 5: court by a bunch of executives putting among the side

751
00:31:43,120 --> 00:31:45,080
Speaker 5: of this competition. These guys want to win and want

752
00:31:45,080 --> 00:31:46,560
Speaker 5: to fight, and that's the other side of Phil. And

753
00:31:46,600 --> 00:31:50,320
Speaker 5: the third piece is think about Phil the learner. Think

754
00:31:50,360 --> 00:31:52,560
Speaker 5: about like Phil saw what Bryson was doing on YouTube

755
00:31:52,560 --> 00:31:55,200
Speaker 5: and he's like, why can't I do that? So we

756
00:31:55,280 --> 00:31:57,880
Speaker 5: partners with Grant Orbath. Now he's got four hundred thousand

757
00:31:57,880 --> 00:32:00,560
Speaker 5: followers on YouTube. Phil Mickelson, fifty four year old Phil

758
00:32:00,600 --> 00:32:04,840
Speaker 5: Nicholson reimagining himself, reinventing himself. And then he's obviously the

759
00:32:04,880 --> 00:32:07,920
Speaker 5: captain and one of our partners and high flyers. So

760
00:32:07,960 --> 00:32:10,840
Speaker 5: he's always I see him on the first tee, I'm like, hey, Phil,

761
00:32:10,880 --> 00:32:13,400
Speaker 5: good luck, knock him dead, give him hell today and

762
00:32:13,440 --> 00:32:15,040
Speaker 5: he wants to talk about the business. Okay, Scott, how

763
00:32:15,040 --> 00:32:17,360
Speaker 5: many fans we're going to have here today? When we

764
00:32:17,400 --> 00:32:18,920
Speaker 5: go to when you're looking at a market and you

765
00:32:19,080 --> 00:32:21,840
Speaker 5: I mean, I'm like, I'm this guy, this guy's for real. Yeah,

766
00:32:21,960 --> 00:32:24,040
Speaker 5: So I love. I've been around some of the great

767
00:32:24,120 --> 00:32:26,480
Speaker 5: execs in the world. David Stern was a long time

768
00:32:26,600 --> 00:32:29,000
Speaker 5: mentor of mine. I worked for him for eight years

769
00:32:29,240 --> 00:32:31,320
Speaker 5: and I just remember him being this lifelong learner.

770
00:32:31,360 --> 00:32:32,880
Speaker 2: Adam Silver, the current commission in the NBA.

771
00:32:32,880 --> 00:32:36,680
Speaker 5: Always learning, always reaching, always discovering, always figuring out what

772
00:32:36,720 --> 00:32:37,680
Speaker 5: do I have to do next?

773
00:32:37,920 --> 00:32:40,800
Speaker 2: That's Phil Nicholson, those duels. His idea was that yours.

774
00:32:41,040 --> 00:32:43,000
Speaker 5: No, you know that that came out of you know,

775
00:32:43,120 --> 00:32:46,400
Speaker 5: like we've been studying the YouTube spaces. If you walk

776
00:32:46,440 --> 00:32:48,120
Speaker 5: the range and talk to the little young kids, which

777
00:32:48,120 --> 00:32:50,200
Speaker 5: I like to do. I always said, who's your favorite player,

778
00:32:50,240 --> 00:32:53,680
Speaker 5: Bryson Champo. Really, how'd you discover Bryson YouTube? So I

779
00:32:53,680 --> 00:32:56,760
Speaker 5: think once we saw the revolution happening on YouTube, did

780
00:32:56,760 --> 00:32:57,000
Speaker 5: you do.

781
00:32:56,960 --> 00:32:58,640
Speaker 3: It when Grant or Fat Perez come out here?

782
00:32:59,040 --> 00:32:59,640
Speaker 2: He is famous?

783
00:32:59,720 --> 00:33:03,120
Speaker 5: Yeah, no, it's it's amazing. And so for those of

784
00:33:03,160 --> 00:33:04,760
Speaker 5: you who don't know, the Duels is a program we have.

785
00:33:05,280 --> 00:33:08,040
Speaker 5: We have golf influencers and they play a lot. They

786
00:33:08,040 --> 00:33:10,200
Speaker 5: partner up with one of our stars and then they

787
00:33:10,240 --> 00:33:13,000
Speaker 5: play a competition for money for the you know, and

788
00:33:13,040 --> 00:33:16,600
Speaker 5: the fact that you can get John Rahm to give

789
00:33:16,840 --> 00:33:18,480
Speaker 5: four hours of his time to.

790
00:33:18,400 --> 00:33:21,160
Speaker 2: Play an event, you know, pretty special.

791
00:33:21,520 --> 00:33:23,920
Speaker 5: I don't think that happens in any other sport anywhere

792
00:33:23,920 --> 00:33:24,520
Speaker 5: else in the world.

793
00:33:24,680 --> 00:33:25,560
Speaker 2: None of us are born.

794
00:33:25,600 --> 00:33:28,360
Speaker 1: In attest to Billy, Joel said in his recent documentary

795
00:33:28,400 --> 00:33:31,360
Speaker 1: We all have influences, all of us in our life.

796
00:33:31,360 --> 00:33:34,480
Speaker 1: We have mentors that could be our dad. Do you

797
00:33:34,520 --> 00:33:37,200
Speaker 1: look at say F one, and you look at it

798
00:33:37,200 --> 00:33:39,160
Speaker 1: and think it's a little bit of an inspiration for us?

799
00:33:39,440 --> 00:33:41,760
Speaker 1: Are there are there sports that you look at because

800
00:33:41,920 --> 00:33:43,800
Speaker 1: we connect you to golf.

801
00:33:43,960 --> 00:33:46,440
Speaker 2: But golf's global now and I.

802
00:33:46,400 --> 00:33:48,600
Speaker 1: Look at F one and I think in UFC, and

803
00:33:48,640 --> 00:33:51,120
Speaker 1: I think, well, that is that's lived golf.

804
00:33:51,320 --> 00:33:53,320
Speaker 5: That's how I view it. Do you look at one

805
00:33:53,360 --> 00:33:55,040
Speaker 5: hundred percent of how I see it? When you say

806
00:33:55,080 --> 00:33:58,000
Speaker 5: golf is global? I would push back on you and say, well,

807
00:33:58,080 --> 00:34:00,760
Speaker 5: you know, maybe before Tiger the sport was global. You know,

808
00:34:00,800 --> 00:34:03,160
Speaker 5: you had the European Tour and the PGA Tour like

809
00:34:03,240 --> 00:34:06,160
Speaker 5: sitting side by side, and then Tiger comes and all

810
00:34:06,200 --> 00:34:08,319
Speaker 5: the money, all the sponsors, all the TV money shifts

811
00:34:08,360 --> 00:34:10,920
Speaker 5: over the PGA Tour and so then forty two events

812
00:34:10,920 --> 00:34:13,080
Speaker 5: a year, you got every great player in the world

813
00:34:13,080 --> 00:34:17,279
Speaker 5: playing in the US, and like Formula one, we go

814
00:34:17,360 --> 00:34:19,640
Speaker 5: to Riot and then we go to Australia and then

815
00:34:19,640 --> 00:34:22,799
Speaker 5: Hong Kong and Singapore and Mexico City, and yes, we're

816
00:34:22,840 --> 00:34:25,359
Speaker 5: here in the US for five times a year, which

817
00:34:25,400 --> 00:34:26,879
Speaker 5: is in the UK fantastic.

818
00:34:26,960 --> 00:34:29,280
Speaker 2: We love being in the US. I'm an American, absolutely

819
00:34:29,320 --> 00:34:29,759
Speaker 2: love it here.

820
00:34:30,040 --> 00:34:32,000
Speaker 5: But the growth of the game, if you want to

821
00:34:32,040 --> 00:34:34,000
Speaker 5: grow the game, you've got to take stars and you

822
00:34:34,080 --> 00:34:35,839
Speaker 5: got to put them in Korea. You've got to put

823
00:34:35,880 --> 00:34:38,759
Speaker 5: them in Hong Kong. And that we think attracts more

824
00:34:38,960 --> 00:34:41,560
Speaker 5: young fans and talented this game, and this game is

825
00:34:41,600 --> 00:34:42,160
Speaker 5: going to the moon.

826
00:34:42,520 --> 00:34:45,640
Speaker 1: What are the demographics quickly on I mean you've looked

827
00:34:45,640 --> 00:34:49,520
Speaker 1: at all of them. What is the average live golf fan?

828
00:34:49,640 --> 00:34:50,200
Speaker 1: What's the demo?

829
00:34:50,320 --> 00:34:52,880
Speaker 5: They were about fifteen years younger than a typical golf

830
00:34:52,880 --> 00:34:56,040
Speaker 5: fan we saw today. Yeah, and what you might also

831
00:34:56,040 --> 00:34:57,840
Speaker 5: see if you get to walk a little bit, is

832
00:34:57,880 --> 00:34:59,560
Speaker 5: you see parents pushing strollers.

833
00:34:59,600 --> 00:35:03,560
Speaker 2: You'll see, you know, groups of women coming.

834
00:35:03,600 --> 00:35:07,719
Speaker 5: About about forty percent of our audience's female. It could

835
00:35:07,719 --> 00:35:09,880
Speaker 5: be a good dating opportunity for those who are single

836
00:35:09,880 --> 00:35:12,960
Speaker 5: out there come to see live. So so it's a

837
00:35:13,120 --> 00:35:16,520
Speaker 5: it's a younger it still has this supposable income. We

838
00:35:16,600 --> 00:35:18,799
Speaker 5: do a concerts, you know, so we have in the

839
00:35:18,840 --> 00:35:23,040
Speaker 5: next coming We've got Swedish House Mafia. We have Imagine Dragons,

840
00:35:23,320 --> 00:35:25,799
Speaker 5: you know, so Jason Derulo. So we have concerts that

841
00:35:25,880 --> 00:35:27,480
Speaker 5: I think attract a younger audience as well.

842
00:35:28,400 --> 00:35:32,919
Speaker 4: One question I'm sure you get a lot is unification. Yes,

843
00:35:33,440 --> 00:35:35,400
Speaker 4: you know, you're an NBA, NFL.

844
00:35:35,520 --> 00:35:37,919
Speaker 3: You've the new commission of the PGA to our CEO

845
00:35:38,000 --> 00:35:40,919
Speaker 3: whatever in the heck position is yeah, he's an NFL guy.

846
00:35:41,000 --> 00:35:44,400
Speaker 3: Have you guys talked, you know, just what the chatter

847
00:35:44,480 --> 00:35:44,879
Speaker 3: out there?

848
00:35:44,960 --> 00:35:46,319
Speaker 2: What is the reality of what?

849
00:35:46,520 --> 00:35:48,960
Speaker 5: Sure? So I'm not sure it's like the NFL. I

850
00:35:48,960 --> 00:35:51,799
Speaker 5: think it's more like NASCAR and Formula One. So the

851
00:35:51,880 --> 00:35:54,200
Speaker 5: question is should NASCAR and Formula One figure out a

852
00:35:54,200 --> 00:35:55,040
Speaker 5: way to work together?

853
00:35:55,360 --> 00:35:55,840
Speaker 2: I think so.

854
00:35:56,680 --> 00:35:58,440
Speaker 5: Brian Rolapp and I went to school together, so we

855
00:35:58,480 --> 00:35:59,840
Speaker 5: know each other fairly well. I've known each other for

856
00:35:59,840 --> 00:36:02,080
Speaker 5: a long time. He's really early in his job. I

857
00:36:02,080 --> 00:36:05,920
Speaker 5: think he's two weeks in and most importantly, we have

858
00:36:06,040 --> 00:36:06,920
Speaker 5: less scar tissue.

859
00:36:07,040 --> 00:36:10,080
Speaker 2: And that's throughout the whole industry. You know, I'm new.

860
00:36:10,640 --> 00:36:12,480
Speaker 2: You know, the LPGA commissioner's new.

861
00:36:12,480 --> 00:36:16,760
Speaker 5: Now, Brian at the PGA Tour is new, Mark Darwin

862
00:36:16,920 --> 00:36:18,879
Speaker 5: at the RNA is new. So you have all these

863
00:36:18,920 --> 00:36:21,240
Speaker 5: new people here and why are we all here? Because

864
00:36:21,280 --> 00:36:24,080
Speaker 5: the boards and all of golf looked around and said, huh,

865
00:36:24,640 --> 00:36:27,080
Speaker 5: I don't think this is good enough. I don't think

866
00:36:27,080 --> 00:36:29,000
Speaker 5: we're heading in the right direction. I think we've got

867
00:36:29,040 --> 00:36:31,960
Speaker 5: to find a way to put more players playing together.

868
00:36:32,200 --> 00:36:33,440
Speaker 5: How are we going to do that? How are we

869
00:36:33,440 --> 00:36:34,640
Speaker 5: going to lift up? How are we going to compete

870
00:36:34,680 --> 00:36:36,880
Speaker 5: against cricket and football and tennis?

871
00:36:37,040 --> 00:36:38,680
Speaker 2: And why are we competing against ourselves so much?

872
00:36:40,000 --> 00:36:46,680
Speaker 1: When you have an event like this, how how do

873
00:36:46,800 --> 00:36:49,120
Speaker 1: you select? Obviously you want to make a global but

874
00:36:49,200 --> 00:36:52,160
Speaker 1: how did you select Chicago? How does that? I mean

875
00:36:52,239 --> 00:36:54,000
Speaker 1: is that your call before you?

876
00:36:54,200 --> 00:36:55,040
Speaker 2: Was that predate?

877
00:36:55,120 --> 00:36:55,200
Speaker 1: You?

878
00:36:55,360 --> 00:36:59,879
Speaker 2: Greg Norman? Who makes the decisions where you play? Why? Right?

879
00:37:00,120 --> 00:37:04,359
Speaker 5: So the board has to approve, it's our chairman has

880
00:37:04,400 --> 00:37:08,080
Speaker 5: to approve. But and Ross Hollett runs our events like

881
00:37:08,120 --> 00:37:12,480
Speaker 5: a thirty year executive in golf, mostly at IMG is

882
00:37:12,520 --> 00:37:14,280
Speaker 5: now here and then I'm very engaged.

883
00:37:14,280 --> 00:37:16,719
Speaker 2: Of course, Now Chicago. Why not Chicago? I mean, it's

884
00:37:16,719 --> 00:37:18,480
Speaker 2: one of the great cities of America.

885
00:37:18,840 --> 00:37:21,280
Speaker 5: It's a big golf starved in terms of this area,

886
00:37:21,400 --> 00:37:23,160
Speaker 5: and this course is absolutely spectacular.

887
00:37:23,360 --> 00:37:27,760
Speaker 1: You mentioned something earlier, and you know this being in Philadelphia,

888
00:37:27,800 --> 00:37:29,560
Speaker 1: when you live in a city with three or four

889
00:37:29,640 --> 00:37:34,600
Speaker 1: cold winter months, when the sun shines in March everybody

890
00:37:34,680 --> 00:37:38,520
Speaker 1: jogs like non joggers jog. So my take was it

891
00:37:38,600 --> 00:37:41,200
Speaker 1: works in this city because for four months you don't

892
00:37:41,200 --> 00:37:41,880
Speaker 1: go outside.

893
00:37:42,480 --> 00:37:43,680
Speaker 2: Is that something you would like?

894
00:37:43,680 --> 00:37:46,560
Speaker 1: Like Philadelphia's got that feel, Boston has that feel.

895
00:37:47,040 --> 00:37:48,799
Speaker 2: I spend some time in the Northeast.

896
00:37:49,120 --> 00:37:52,160
Speaker 1: I mean, if it's sunny in April, Boston is like

897
00:37:52,280 --> 00:37:54,800
Speaker 1: jogging capital of the world. Do you think about it

898
00:37:54,800 --> 00:37:58,080
Speaker 1: because you're such an event, This is an event we're watching.

899
00:37:58,400 --> 00:38:01,680
Speaker 1: It's not about history, it's about what town or city

900
00:38:01,920 --> 00:38:02,719
Speaker 1: works for us.

901
00:38:02,880 --> 00:38:04,720
Speaker 2: Is that under consideration? Yeah, of course.

902
00:38:04,760 --> 00:38:06,799
Speaker 5: I mean we were just in Dallas, though, and that's

903
00:38:07,000 --> 00:38:09,200
Speaker 5: sun almost every day of the year, and it was

904
00:38:09,239 --> 00:38:12,320
Speaker 5: blazing home. We had fifty thousand people show up. Yeah,

905
00:38:12,320 --> 00:38:15,239
Speaker 5: so you know we're in the UK. The sun's never out.

906
00:38:15,440 --> 00:38:15,560
Speaker 1: You know.

907
00:38:15,680 --> 00:38:17,839
Speaker 5: I lived there for two years and we have forty

908
00:38:17,840 --> 00:38:21,960
Speaker 5: thousand people come there. So I feel like I feel

909
00:38:21,960 --> 00:38:24,239
Speaker 5: like if we do our jobs and let people know

910
00:38:24,320 --> 00:38:26,600
Speaker 5: that we're in town with the kind of star power

911
00:38:26,640 --> 00:38:29,400
Speaker 5: we have, good things happen when you put a music

912
00:38:29,400 --> 00:38:30,000
Speaker 5: act around it.

913
00:38:30,000 --> 00:38:30,480
Speaker 2: We have Good.

914
00:38:30,360 --> 00:38:32,799
Speaker 5: Charlotte here playing today. I can't tell you who Good

915
00:38:32,840 --> 00:38:35,160
Speaker 5: Charlotte is. I can tell you my daughters, Ken you know,

916
00:38:35,239 --> 00:38:37,640
Speaker 5: and so there is a younger demo we're looking for.

917
00:38:37,680 --> 00:38:39,400
Speaker 5: And I think if we go to the right markets.

918
00:38:39,760 --> 00:38:42,600
Speaker 5: In many cases we're going to Indianapolis. Not exactly a

919
00:38:42,640 --> 00:38:45,880
Speaker 5: powerhouse market, right, but it's a golf starve market, and

920
00:38:45,960 --> 00:38:47,680
Speaker 5: that is a market that knows how to rally for

921
00:38:47,680 --> 00:38:48,160
Speaker 5: big events.

922
00:38:48,200 --> 00:38:49,320
Speaker 2: I've been there for final fours.

923
00:38:49,560 --> 00:38:49,759
Speaker 1: You know.

924
00:38:50,000 --> 00:38:51,799
Speaker 5: You know how that handles the final four? Does it

925
00:38:51,800 --> 00:38:53,399
Speaker 5: really well? And I think they're handling us really well.

926
00:38:53,480 --> 00:38:55,920
Speaker 3: Well, I sent a pick to our mutual buddy Howie Roseman,

927
00:38:56,239 --> 00:38:58,160
Speaker 3: and you know, like how he's dealing with the player.

928
00:38:58,520 --> 00:39:00,960
Speaker 2: It's you, the player, of the agent. There's not to

929
00:39:00,960 --> 00:39:03,880
Speaker 2: deal with anyone else. Golfers have an entourage.

930
00:39:03,960 --> 00:39:06,239
Speaker 3: They got coaches, they got agents, they got they.

931
00:39:06,160 --> 00:39:07,760
Speaker 4: Got a lot of people around them.

932
00:39:08,120 --> 00:39:09,560
Speaker 2: How do you deal with that? Well?

933
00:39:09,640 --> 00:39:12,600
Speaker 5: We this is uh, this is a league of alphas.

934
00:39:12,640 --> 00:39:16,759
Speaker 5: So you know, if if John Ram or DJ or

935
00:39:16,840 --> 00:39:19,839
Speaker 5: Phil or Price didn't have an issue, that's one on one.

936
00:39:19,880 --> 00:39:21,000
Speaker 2: Yeah, that's one on one.

937
00:39:21,840 --> 00:39:25,400
Speaker 5: But remember that how complicated relationship is. We signed them,

938
00:39:25,640 --> 00:39:28,200
Speaker 5: you know, we we have to hug them.

939
00:39:28,360 --> 00:39:30,600
Speaker 2: We have to. There are business partners. We find them

940
00:39:30,600 --> 00:39:31,440
Speaker 2: when things go wrong.

941
00:39:31,600 --> 00:39:35,040
Speaker 5: So it's a complicated relationship, like how you manage that ecosystem?

942
00:39:35,080 --> 00:39:37,080
Speaker 3: How does someone if you don't know these guys, obviously,

943
00:39:37,120 --> 00:39:40,240
Speaker 3: when you get the job, forge your relationship in a short.

944
00:39:40,120 --> 00:39:42,480
Speaker 2: Period of time with Phil Bris and all these guys.

945
00:39:42,600 --> 00:39:43,360
Speaker 2: How's that possible?

946
00:39:43,440 --> 00:39:44,920
Speaker 5: Well, we spend a lot of time together, and we've

947
00:39:44,920 --> 00:39:47,600
Speaker 5: been on the road for seven months and and we

948
00:39:47,719 --> 00:39:50,920
Speaker 5: effectively live on airplanes and hotels and at the course together.

949
00:39:51,040 --> 00:39:55,759
Speaker 5: So time was one second? Is you put infrastructure in play?

950
00:39:55,800 --> 00:39:59,880
Speaker 5: So I have team breakfast at least one a time.

951
00:40:00,080 --> 00:40:02,040
Speaker 5: We have all kinds of committees that we get together.

952
00:40:02,360 --> 00:40:04,839
Speaker 5: I'm interacting with them. We eat breakfast, lunch and dinner together.

953
00:40:04,880 --> 00:40:07,239
Speaker 5: I mean, we're with these guys all the time. And

954
00:40:07,320 --> 00:40:09,879
Speaker 5: so and then it's about am I curious enough? Am

955
00:40:09,920 --> 00:40:11,680
Speaker 5: I humble enough to engage?

956
00:40:12,200 --> 00:40:12,399
Speaker 2: Yeah?

957
00:40:12,440 --> 00:40:15,759
Speaker 1: We talked about this before you came on. And if

958
00:40:15,800 --> 00:40:18,520
Speaker 1: you're just chewing again, this is Scott O'Neill. He's a

959
00:40:18,560 --> 00:40:21,680
Speaker 1: live golf CEO and he worked for the Sixers, ran

960
00:40:21,719 --> 00:40:23,720
Speaker 1: that organization and MSG Entertainment.

961
00:40:23,760 --> 00:40:25,080
Speaker 2: Is that what you ran the New York Knicks and

962
00:40:25,080 --> 00:40:25,680
Speaker 2: New York Rangers?

963
00:40:25,719 --> 00:40:28,919
Speaker 1: Okay, that's a big job. James Dolan, Yes, yes, spoke

964
00:40:28,920 --> 00:40:30,680
Speaker 1: to him two days ago. Oh you did, I did.

965
00:40:31,840 --> 00:40:33,560
Speaker 1: I don't like what they did with Tom Thibodoh but

966
00:40:33,560 --> 00:40:34,520
Speaker 1: that's another podcast.

967
00:40:34,680 --> 00:40:37,080
Speaker 2: No, it's sure heck of a coach. He is.

968
00:40:38,920 --> 00:40:42,520
Speaker 1: When you look, you're obviously going to expand and you

969
00:40:42,520 --> 00:40:47,200
Speaker 1: want to keep doing that globally. Is where the money

970
00:40:47,239 --> 00:40:50,960
Speaker 1: comes from? Are their demands that you have to meet?

971
00:40:51,160 --> 00:40:55,120
Speaker 1: Do you feel like is there pressure? Yes, yes, of course,

972
00:40:55,320 --> 00:40:58,240
Speaker 1: because there's this always a sea. Hey, money is endless.

973
00:40:58,239 --> 00:40:59,840
Speaker 1: Money is not an issue, and I always think money's

974
00:40:59,840 --> 00:41:00,000
Speaker 1: in a.

975
00:41:00,120 --> 00:41:01,480
Speaker 2: You everywhere everywhere. Of course.

976
00:41:01,520 --> 00:41:04,640
Speaker 5: You know I've worked in private equity now for twelve years, okay,

977
00:41:04,719 --> 00:41:09,000
Speaker 5: for and for Josh Harrison, David Blitzer from Paula and Blackstone,

978
00:41:09,040 --> 00:41:11,400
Speaker 5: and in my last role with a Blackstone company and

979
00:41:11,440 --> 00:41:14,239
Speaker 5: now here with PIF And yes, there's a lot of

980
00:41:14,280 --> 00:41:16,800
Speaker 5: pressure to deliver a business and that's what I signed

981
00:41:16,840 --> 00:41:18,960
Speaker 5: up for. Like I can't get enough of this. I

982
00:41:18,960 --> 00:41:21,600
Speaker 5: will tell you there are very few times in life

983
00:41:21,719 --> 00:41:23,879
Speaker 5: you probably both have it too, where you can't wait

984
00:41:23,920 --> 00:41:26,279
Speaker 5: to get up in the morning, Like there's so much

985
00:41:26,400 --> 00:41:28,600
Speaker 5: fun here that I cannot wait to get out of

986
00:41:28,600 --> 00:41:30,680
Speaker 5: bed and get get kicking, Like my heart My hard

987
00:41:30,760 --> 00:41:32,480
Speaker 5: thing for me is turning it off, not turning it on.

988
00:41:32,760 --> 00:41:35,760
Speaker 5: So pressure bringing out as Brooks Koepka always says, pressure

989
00:41:35,800 --> 00:41:36,320
Speaker 5: is a privilege.

990
00:41:36,480 --> 00:41:40,000
Speaker 2: So relegation is happening. Yes, we got six happens.

991
00:41:40,480 --> 00:41:43,440
Speaker 3: Where are you purchasing the players from to fill those spots?

992
00:41:43,520 --> 00:41:47,400
Speaker 5: Yeah, so so good question. So in some cases we

993
00:41:47,520 --> 00:41:48,800
Speaker 5: have promotion events.

994
00:41:48,800 --> 00:41:52,319
Speaker 2: So we have the Asian Tour. The best person on the.

995
00:41:52,320 --> 00:41:54,520
Speaker 5: Asian Tour gets an invite in, and then we have

996
00:41:54,560 --> 00:41:56,520
Speaker 5: a promotions event where you can earn your way in,

997
00:41:56,960 --> 00:41:59,520
Speaker 5: and then we'll go talk to a PGA European Tour

998
00:42:00,560 --> 00:42:01,640
Speaker 5: NCAA players.

999
00:42:02,640 --> 00:42:04,640
Speaker 3: So signing a player from the PGA Tour still on

1000
00:42:04,680 --> 00:42:05,240
Speaker 3: the table.

1001
00:42:05,040 --> 00:42:07,319
Speaker 2: Of course, Yeah, of course, Scott on Neill, this has

1002
00:42:07,320 --> 00:42:09,480
Speaker 2: been great. Thanks for having me. You bet good to

1003
00:42:09,480 --> 00:42:10,160
Speaker 2: be a member of the herd.

1004
00:42:12,200 --> 00:42:12,840
Speaker 5: The volume