1 00:00:02,759 --> 00:00:10,160 Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. This is the Business 2 00:00:10,200 --> 00:00:10,800 Speaker 1: of Sports. 3 00:00:10,840 --> 00:00:13,720 Speaker 2: The business of sports can be intimidating or hard for 4 00:00:13,720 --> 00:00:14,720 Speaker 2: a starting to break into. 5 00:00:14,840 --> 00:00:17,840 Speaker 3: We really appreciate when our owners are actually there, you know, 6 00:00:17,920 --> 00:00:19,000 Speaker 3: with us through the journey. 7 00:00:19,040 --> 00:00:22,560 Speaker 4: Teams ours especially have been very intentional to diversify at 8 00:00:22,600 --> 00:00:23,560 Speaker 4: all levels of the company. 9 00:00:23,640 --> 00:00:26,040 Speaker 2: I think we're in bolden years for the NFL and 10 00:00:26,200 --> 00:00:26,880 Speaker 2: college football. 11 00:00:26,960 --> 00:00:30,520 Speaker 4: Our demographic reach has continued to explode. This is going 12 00:00:30,600 --> 00:00:35,040 Speaker 4: to be really unlocking the streaming platform for sports fans. 13 00:00:34,840 --> 00:00:37,280 Speaker 5: Sports evaluations arising. We'll see when they peak. 14 00:00:37,360 --> 00:00:40,000 Speaker 6: You don't have to be the best in your sports 15 00:00:40,000 --> 00:00:42,920 Speaker 6: to make a whole ton of money. 16 00:00:43,040 --> 00:00:46,520 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 17 00:00:47,680 --> 00:00:50,400 Speaker 2: This is the Bloomberg Business of Sports, where we explore 18 00:00:50,400 --> 00:00:52,400 Speaker 2: the big money issues in the world of sports. I'm 19 00:00:52,400 --> 00:00:56,240 Speaker 2: Michael Barr along with Damian Sassour. Coming up today. There 20 00:00:56,320 --> 00:00:59,880 Speaker 2: may not be any playoff football in Dallas this season, 21 00:01:00,320 --> 00:01:03,480 Speaker 2: but the Cowboys are still in the headlines. They've got 22 00:01:03,520 --> 00:01:06,560 Speaker 2: a new coach in place, and they're hoping to oversee 23 00:01:06,560 --> 00:01:10,200 Speaker 2: the latest installment of the Dallas Open. We'll hear from 24 00:01:10,280 --> 00:01:14,680 Speaker 2: Cowboys co owner Charlotte Jones, Anderson and tennis great John 25 00:01:14,880 --> 00:01:16,240 Speaker 2: Isner on the big event. 26 00:01:16,560 --> 00:01:20,680 Speaker 4: This is such an incredible sports city and all of 27 00:01:20,720 --> 00:01:23,880 Speaker 4: our community just jumps in big to any sport that 28 00:01:23,959 --> 00:01:26,560 Speaker 4: actually hits here, and I think John would agree with that. 29 00:01:27,400 --> 00:01:30,320 Speaker 4: But for us to be able to turn our football 30 00:01:30,360 --> 00:01:35,039 Speaker 4: field into tennis courts was really an exciting opportunity for us, 31 00:01:35,160 --> 00:01:36,399 Speaker 4: so we thought why not. 32 00:01:36,840 --> 00:01:41,199 Speaker 2: We'll also talk with FEW CEO Luis Johnson on how 33 00:01:41,360 --> 00:01:45,360 Speaker 2: the AI Revolution is poised to shake up the sports world. 34 00:01:45,600 --> 00:01:48,120 Speaker 2: All that coming up on the show, But first. 35 00:01:47,880 --> 00:01:50,440 Speaker 5: First Down Playing Mahomes keeps it on an RPO at 36 00:01:50,440 --> 00:01:50,760 Speaker 5: the five. 37 00:01:50,880 --> 00:01:51,840 Speaker 2: It's a lead plot. 38 00:01:51,920 --> 00:01:54,080 Speaker 7: He goes out of the ends on their side. 39 00:01:54,320 --> 00:01:58,760 Speaker 8: Touchdown City, Patrick Mahomes. 40 00:01:59,160 --> 00:02:02,960 Speaker 2: It is the home before the storm. As all eyes 41 00:02:03,080 --> 00:02:06,320 Speaker 2: turned toward the Big Easy ahead of Super Bowl fifty 42 00:02:06,400 --> 00:02:10,160 Speaker 2: nine next weekend, we'll discuss the NFL's pursuit of another 43 00:02:10,280 --> 00:02:14,440 Speaker 2: ratings milestone and what the Chiefs and Eagles second Super 44 00:02:14,520 --> 00:02:17,919 Speaker 2: Sunday clash in the last three years means for the 45 00:02:18,000 --> 00:02:21,800 Speaker 2: league's bottom line. Let's bring in Bloomberg Global Business sports 46 00:02:21,840 --> 00:02:26,520 Speaker 2: reporter Rando Williams. Randoh Oh, friend, Welcome back to the 47 00:02:26,520 --> 00:02:28,440 Speaker 2: Bloomberg Business of sports. 48 00:02:28,639 --> 00:02:30,480 Speaker 5: I appreciate you a long time to talk. 49 00:02:30,600 --> 00:02:32,240 Speaker 2: I know, man, it's like we got to have you 50 00:02:32,280 --> 00:02:34,440 Speaker 2: in more often. We can't wait until just the super 51 00:02:34,440 --> 00:02:38,400 Speaker 2: Bowl comes in, which brings me to the first point. Now, 52 00:02:38,520 --> 00:02:40,840 Speaker 2: I know there are good news and bad news things here, 53 00:02:40,840 --> 00:02:43,560 Speaker 2: but I'm going to start with the ticket prices for 54 00:02:43,800 --> 00:02:47,720 Speaker 2: the super Bowl in New Orleans, and they're about, according 55 00:02:47,800 --> 00:02:52,240 Speaker 2: to certain services, that thirty seven percent lower. And a 56 00:02:52,240 --> 00:02:54,280 Speaker 2: lot of it has to do with the Kansas City 57 00:02:54,360 --> 00:02:57,520 Speaker 2: Chiefs fatigue because this is the fifth time out of 58 00:02:57,600 --> 00:02:59,959 Speaker 2: six years they've been playing in the super Bowl. 59 00:03:00,720 --> 00:03:02,840 Speaker 5: I would push back on that, and I mean, I 60 00:03:02,840 --> 00:03:04,600 Speaker 5: do think that there might be a little fatigue. But 61 00:03:04,639 --> 00:03:07,520 Speaker 5: also this is definitely a market based thing. If the 62 00:03:07,560 --> 00:03:10,440 Speaker 5: super Bowl is in Los Angeles at Sofa Stadium, if 63 00:03:10,440 --> 00:03:12,880 Speaker 5: it's in a newer stadium, and there has half a 64 00:03:12,880 --> 00:03:14,840 Speaker 5: billion dollars put into New Orleans as well, but just 65 00:03:14,880 --> 00:03:17,399 Speaker 5: the city side of it, and then this is two 66 00:03:17,440 --> 00:03:20,880 Speaker 5: superstar teams as well. Like America loves a winner just 67 00:03:20,919 --> 00:03:22,800 Speaker 5: as much as they'd love to see a winner lose. 68 00:03:23,160 --> 00:03:26,320 Speaker 5: So I think based on the ratings that we'll see, 69 00:03:26,360 --> 00:03:29,320 Speaker 5: we'll find out if there truly is Chiefs fatigue. But 70 00:03:29,680 --> 00:03:31,959 Speaker 5: I think that's being overstated a little bit because people 71 00:03:32,600 --> 00:03:33,760 Speaker 5: hate the Chiefs. 72 00:03:34,240 --> 00:03:36,000 Speaker 7: Well, Randall, I mean, on a year over year basis, 73 00:03:36,000 --> 00:03:37,560 Speaker 7: I think it's expected that the prices were going to 74 00:03:37,600 --> 00:03:38,040 Speaker 7: go down, right. 75 00:03:38,080 --> 00:03:39,720 Speaker 5: That was Vegas' first year hosting the city. 76 00:03:39,880 --> 00:03:40,520 Speaker 3: We have the. 77 00:03:40,600 --> 00:03:43,520 Speaker 7: Niners, a lot of San Francisco fans, a lot of them. Yeah, 78 00:03:43,600 --> 00:03:45,680 Speaker 7: But I mean, but what I'm hearing is this is 79 00:03:45,760 --> 00:03:49,320 Speaker 7: kind of reminiscent of what went down during the Patriots dynasty, right, 80 00:03:49,400 --> 00:03:51,600 Speaker 7: Like people got sick of Tom Brady winning all the time, 81 00:03:51,640 --> 00:03:53,280 Speaker 7: and so I don't know if this is more of 82 00:03:53,360 --> 00:03:55,360 Speaker 7: the same. I mean, you're going to have Chois Swift there, 83 00:03:55,400 --> 00:03:57,280 Speaker 7: You've got Kendrick Lemore playing at a half time. 84 00:03:57,480 --> 00:04:00,360 Speaker 5: So let me ask you this, let me ask you this. Sure, 85 00:04:01,240 --> 00:04:05,600 Speaker 5: did you enjoy watching the Chiefs as a team or 86 00:04:05,640 --> 00:04:07,000 Speaker 5: the Patriots as a team more? 87 00:04:07,160 --> 00:04:07,320 Speaker 9: Oh? 88 00:04:07,400 --> 00:04:11,560 Speaker 5: Definitely the Chiefs more, right exactly. So with that in mind, 89 00:04:11,640 --> 00:04:14,640 Speaker 5: I would argue that Patrick Mahomes and Andy Reid are 90 00:04:14,680 --> 00:04:17,200 Speaker 5: a more entertaining watch than what the Patriots. Fair Enough, 91 00:04:17,320 --> 00:04:19,520 Speaker 5: when you were watching the Patriots, what I remember about 92 00:04:19,520 --> 00:04:22,159 Speaker 5: that time, outside of the pain that they caused me, 93 00:04:22,720 --> 00:04:26,239 Speaker 5: was that they would drag some of these games so long, 94 00:04:26,600 --> 00:04:29,520 Speaker 5: but the outcome was inevitable. And with the Chiefs, some 95 00:04:29,560 --> 00:04:31,480 Speaker 5: of it is the exact same thing, but there is 96 00:04:31,640 --> 00:04:35,160 Speaker 5: more of what I would call electricity behind it. And 97 00:04:35,240 --> 00:04:37,840 Speaker 5: so with that in mind, yes, I do think that 98 00:04:37,839 --> 00:04:39,240 Speaker 5: there are some people who are just like, oh, I'm 99 00:04:39,240 --> 00:04:42,440 Speaker 5: tired of Mahomes, I'm tired of that. But the last 100 00:04:42,440 --> 00:04:43,719 Speaker 5: time that the Chiefs were in the Super Bowl, one 101 00:04:43,760 --> 00:04:45,960 Speaker 5: hundred and twenty three million people watched. The time before 102 00:04:46,000 --> 00:04:49,039 Speaker 5: that was one hundred and fifteen million, right, huge numbers, 103 00:04:49,160 --> 00:04:49,800 Speaker 5: Huge numbers. 104 00:04:50,120 --> 00:04:52,880 Speaker 2: By the way, it should put what the record is, 105 00:04:52,920 --> 00:04:56,040 Speaker 2: one hundred and twenty three point four million. That's last 106 00:04:56,160 --> 00:05:00,800 Speaker 2: year's record of viewers. And let's give it up, by 107 00:05:00,800 --> 00:05:04,240 Speaker 2: the way, for the AFC Championship game. Yeah, because that's 108 00:05:04,279 --> 00:05:08,080 Speaker 2: the most that's ever been at fifty seven point five million. 109 00:05:08,279 --> 00:05:12,160 Speaker 5: Believe it was the second most non watched Super Bowl game, 110 00:05:12,680 --> 00:05:15,840 Speaker 5: which is insane. I mean, the Eagles and Commanders had 111 00:05:15,920 --> 00:05:19,640 Speaker 5: forty four and thirteen million more people tuned in to 112 00:05:19,720 --> 00:05:21,040 Speaker 5: watch the Chiefs Bills game. 113 00:05:21,240 --> 00:05:21,440 Speaker 2: There. 114 00:05:21,560 --> 00:05:24,120 Speaker 5: Look, I hear the fatigue, but the numbers are kind 115 00:05:24,120 --> 00:05:26,880 Speaker 5: of saying otherwise, if people are whether they're tuning in 116 00:05:26,960 --> 00:05:29,479 Speaker 5: to watch them win or to watch them lose. People 117 00:05:29,480 --> 00:05:29,960 Speaker 5: are watching. 118 00:05:30,120 --> 00:05:32,400 Speaker 2: Well that's and part of that too is because there 119 00:05:32,400 --> 00:05:34,640 Speaker 2: were a lot of Buffalo Bills fans out there. It's like, 120 00:05:34,680 --> 00:05:37,479 Speaker 2: come on, bea the James, let's go. And then they 121 00:05:37,560 --> 00:05:39,520 Speaker 2: wanted to see the game and it was a very 122 00:05:39,560 --> 00:05:40,599 Speaker 2: good game, great game. 123 00:05:40,880 --> 00:05:42,560 Speaker 7: Well, what I've heard actually is you're going to see 124 00:05:42,560 --> 00:05:44,840 Speaker 7: a lot more celebrities. You're going to see a lot 125 00:05:44,880 --> 00:05:47,160 Speaker 7: more nostalgie. I'm talking about the commercials, the spot So 126 00:05:47,200 --> 00:05:48,840 Speaker 7: for example, I heard, and I don't know how true 127 00:05:48,839 --> 00:05:51,200 Speaker 7: this is, Helman's Mayonnaise is going to have a spotty 128 00:05:51,240 --> 00:05:53,920 Speaker 7: ready for this. They're going to have Billy Crystal and 129 00:05:54,000 --> 00:05:57,760 Speaker 7: Meg Ryan recreating the deli scene in when Harry met Sally. 130 00:05:57,839 --> 00:05:58,520 Speaker 7: That's what I heard. 131 00:05:58,520 --> 00:06:03,880 Speaker 2: I don't know, I'll have what she I won't wah. 132 00:06:03,920 --> 00:06:05,640 Speaker 7: But then I also heard, I mean, I mean this 133 00:06:05,720 --> 00:06:06,520 Speaker 7: is what I also heard. 134 00:06:06,520 --> 00:06:07,240 Speaker 5: I heard meta. 135 00:06:07,320 --> 00:06:10,560 Speaker 7: I heard they're doing, you know something, Chris Hemsworth and 136 00:06:10,640 --> 00:06:14,200 Speaker 7: Chris Pratt, you know, Thor and Captain America respectively, something 137 00:06:14,240 --> 00:06:17,400 Speaker 7: with I don't know, smart glasses. I mean, I heard, 138 00:06:17,440 --> 00:06:20,480 Speaker 7: go Daddy's got a you know a spot that they're taking. 139 00:06:20,520 --> 00:06:22,280 Speaker 7: I've heard a lot, you know, I mean, but I 140 00:06:22,279 --> 00:06:25,039 Speaker 7: guess you know what they're paying I mean remains to 141 00:06:25,040 --> 00:06:27,120 Speaker 7: be seen. I mean eight million dollars for what is it? 142 00:06:27,160 --> 00:06:31,480 Speaker 2: A thirty seconds second spot that is the top ten slots. 143 00:06:31,839 --> 00:06:32,680 Speaker 2: But do you have to think? 144 00:06:32,880 --> 00:06:36,200 Speaker 5: Sometimes these advertisements can result in a lot of business 145 00:06:36,200 --> 00:06:39,760 Speaker 5: and other times they can be disastrous. So you're taking 146 00:06:39,800 --> 00:06:42,040 Speaker 5: a lot of risk. But if you're paying for that, 147 00:06:42,160 --> 00:06:44,600 Speaker 5: I mean, I would argue that there are entire marketing 148 00:06:44,640 --> 00:06:46,680 Speaker 5: departments who are pitching, oh, we need to pay for this, 149 00:06:46,720 --> 00:06:48,280 Speaker 5: we need to pay for this, and if they don't 150 00:06:48,360 --> 00:06:50,000 Speaker 5: hit a home run or at least get on base, 151 00:06:50,040 --> 00:06:51,039 Speaker 5: it could result in jobs. 152 00:06:51,640 --> 00:06:55,680 Speaker 2: Kendrick Lamar is now he has hit he has hit it. 153 00:06:55,720 --> 00:06:59,480 Speaker 2: He's the halftime Super Bowl entertainment and all of this 154 00:06:59,600 --> 00:07:02,920 Speaker 2: has been He's having a fight with Drake Yes. 155 00:07:03,120 --> 00:07:03,960 Speaker 5: Yes, indeed at. 156 00:07:03,880 --> 00:07:06,640 Speaker 7: Least a pretty good artist to begin with. I love 157 00:07:06,720 --> 00:07:11,520 Speaker 7: Kendrick Lamore now, but he is definitely riding high on this. 158 00:07:12,800 --> 00:07:15,480 Speaker 5: I'm also a huge Kendrick Lamar fin When Damn, which 159 00:07:15,520 --> 00:07:18,640 Speaker 5: is his third album released. To believe that's his highest 160 00:07:18,680 --> 00:07:21,920 Speaker 5: selling first week album. Sometimes the way that the music 161 00:07:21,920 --> 00:07:24,960 Speaker 5: industry changes their sales. It's difficult to reach a number 162 00:07:25,000 --> 00:07:27,400 Speaker 5: like that again. And I didn't know if he was 163 00:07:27,440 --> 00:07:29,640 Speaker 5: ever going to be able to get that high again. 164 00:07:29,680 --> 00:07:32,040 Speaker 5: I think he would have released incredible music regardless, but 165 00:07:32,160 --> 00:07:34,080 Speaker 5: just the numbers wise, and for him to have three 166 00:07:34,160 --> 00:07:37,960 Speaker 5: number ones last year, two of which were aimed at Drake, 167 00:07:38,040 --> 00:07:42,080 Speaker 5: another one which came off his latest album GNX, just remarkable. 168 00:07:42,120 --> 00:07:44,280 Speaker 7: Well, talk to us a little bit about exactly what's 169 00:07:44,320 --> 00:07:46,360 Speaker 7: going on with not like us, which is is where 170 00:07:46,360 --> 00:07:49,400 Speaker 7: he kind of accuses Drake if I'm not mistaken of being. 171 00:07:49,640 --> 00:07:52,800 Speaker 5: The line is trying to strike a chord and it's 172 00:07:52,840 --> 00:07:56,640 Speaker 5: probably a minor, certified lover boys, certified pedophiles. There are 173 00:07:56,680 --> 00:07:57,720 Speaker 5: all sorts. 174 00:07:57,480 --> 00:08:00,600 Speaker 7: Of differently on the cover, Right, isn't it Drake's Toronto 175 00:08:00,720 --> 00:08:01,560 Speaker 7: Home with Raik? 176 00:08:01,880 --> 00:08:04,680 Speaker 5: Now, let me preface this by saying it isn't just 177 00:08:04,800 --> 00:08:10,800 Speaker 5: Kendrick Lamar attacking Drake has said some pretty inflammatory things 178 00:08:10,800 --> 00:08:13,920 Speaker 5: that Kendrick Lamar as well, and he also said in 179 00:08:14,120 --> 00:08:16,960 Speaker 5: a couple of songs where he says, talk about him 180 00:08:17,160 --> 00:08:19,640 Speaker 5: being Drake, talk about him liking young girls, it's got 181 00:08:19,680 --> 00:08:21,520 Speaker 5: to be true. What did Kendrick say im not like Us. 182 00:08:21,760 --> 00:08:24,200 Speaker 5: He said, Hey, say Drake, I hear you like him young, 183 00:08:24,240 --> 00:08:26,280 Speaker 5: So he did what Drake asked him to. On the 184 00:08:26,360 --> 00:08:29,160 Speaker 5: last song that Drake released in the feud, he also said, 185 00:08:29,480 --> 00:08:33,520 Speaker 5: this Epstein angle is what I expected. So there are 186 00:08:34,120 --> 00:08:36,560 Speaker 5: some lines in here that are left up to interpretation. 187 00:08:36,720 --> 00:08:40,560 Speaker 5: Drake feels like Universal Music Group by promoting this, by 188 00:08:40,920 --> 00:08:43,840 Speaker 5: placing it everywhere, by using what he claims our alleged 189 00:08:43,880 --> 00:08:47,560 Speaker 5: schemes to get this song any and everywhere, that this 190 00:08:47,679 --> 00:08:51,120 Speaker 5: is defamatory and so whatever the damages that he's seeking. 191 00:08:51,880 --> 00:08:54,079 Speaker 5: I mean, you could argue that this is being promoted 192 00:08:54,200 --> 00:08:57,280 Speaker 5: at the super Bowl to some degree. So it has 193 00:08:57,280 --> 00:09:00,480 Speaker 5: set the stage for quite the interesting thing because does 194 00:09:00,559 --> 00:09:03,720 Speaker 5: Kendrick perform not like Us? I would argue that this 195 00:09:03,920 --> 00:09:08,120 Speaker 5: is the most anticipated super Bowl halftime press conference ever, 196 00:09:08,520 --> 00:09:11,720 Speaker 5: and it's the most anticipated super Bowl halftime set list ever, 197 00:09:12,160 --> 00:09:15,840 Speaker 5: because if he performs not like Us, then it's like Wow, 198 00:09:16,000 --> 00:09:19,560 Speaker 5: the NFL, Rock Nation, Universal Music Group, Apple Music, and 199 00:09:19,600 --> 00:09:23,760 Speaker 5: everyone who's paying to be there is saying like, like, 200 00:09:23,960 --> 00:09:27,319 Speaker 5: we don't care about this, And if he doesn't perform it, 201 00:09:27,679 --> 00:09:30,840 Speaker 5: then it speaks to somewhat of the fear that's going 202 00:09:30,840 --> 00:09:34,280 Speaker 5: to be the narrative that Kendrick and the NFL and 203 00:09:34,400 --> 00:09:36,400 Speaker 5: Rock Nation we're afraid to put this out there. 204 00:09:36,480 --> 00:09:40,960 Speaker 2: He's got to play it because I mean, look, this 205 00:09:41,200 --> 00:09:44,080 Speaker 2: was in about a week's time. It was the most 206 00:09:44,440 --> 00:09:49,840 Speaker 2: streamed song, ninety six million a week streams in a week. 207 00:09:50,400 --> 00:09:52,360 Speaker 2: I mean, if you leave like you said, if you 208 00:09:52,440 --> 00:09:55,160 Speaker 2: leave it off, is like come on now, man, it's 209 00:09:55,160 --> 00:09:55,360 Speaker 2: like this. 210 00:09:56,120 --> 00:09:57,640 Speaker 7: I mean, I mean, but let's think about it for me. 211 00:09:57,880 --> 00:09:58,360 Speaker 2: What are you doing? 212 00:09:58,640 --> 00:10:00,920 Speaker 5: What are you all doing? Sounds like you would play it. 213 00:10:00,920 --> 00:10:03,520 Speaker 5: If you're Kendrick, you're playing. Oh my god. 214 00:10:03,559 --> 00:10:06,040 Speaker 7: If I'm Kendrick, I'm definitely trying to play it's whether 215 00:10:06,120 --> 00:10:08,120 Speaker 7: or not the NFL allows him to play it. This 216 00:10:08,160 --> 00:10:11,720 Speaker 7: is the reality here at UMG Universal. They're Drake's agent. 217 00:10:11,760 --> 00:10:11,880 Speaker 8: Two. 218 00:10:11,880 --> 00:10:15,880 Speaker 7: They're the biggest is A company in the world, right so, 219 00:10:16,040 --> 00:10:18,000 Speaker 7: I mean, of course they're going to promote both of 220 00:10:18,040 --> 00:10:20,960 Speaker 7: their artists as best they can. But you know, the NFL, 221 00:10:21,080 --> 00:10:22,880 Speaker 7: I mean, look, they don't want to run across a 222 00:10:22,960 --> 00:10:25,960 Speaker 7: lawsuit here, right Like if the charges that you know, 223 00:10:26,080 --> 00:10:28,800 Speaker 7: Drake is leveling on UMG sort of accrue to the 224 00:10:28,880 --> 00:10:31,120 Speaker 7: NFL for allowing them to play it in that sort 225 00:10:31,120 --> 00:10:33,320 Speaker 7: of an environment. I mean, they could be susceptible as 226 00:10:33,440 --> 00:10:35,400 Speaker 7: I don't know. I mean, I'm not a lawyer, but it's. 227 00:10:36,000 --> 00:10:37,920 Speaker 5: It's not out of the realm of reality. This is 228 00:10:37,920 --> 00:10:40,320 Speaker 5: what i'd say. I'll also tease that there I do 229 00:10:40,360 --> 00:10:43,360 Speaker 5: have a Super Bowl halftime show story coming where you'll 230 00:10:43,360 --> 00:10:47,880 Speaker 5: find out if Slash Who cares about performing this. But 231 00:10:48,000 --> 00:10:49,840 Speaker 5: I do think if I had to give a prediction, 232 00:10:49,960 --> 00:10:51,080 Speaker 5: I do think he performs it. 233 00:10:51,200 --> 00:10:53,280 Speaker 2: You know that I am reading any of this. We're 234 00:10:53,320 --> 00:10:57,600 Speaker 2: talking about Nick Sirianni, the head coach for the Philadelphia Eagles, 235 00:10:57,840 --> 00:11:00,160 Speaker 2: and Andy Reid, who used to be the head head 236 00:11:00,160 --> 00:11:04,079 Speaker 2: coach for the Philadelphia Eagles, and both at one time 237 00:11:04,240 --> 00:11:08,120 Speaker 2: in Philadelphia the fans were saying fire them, and now 238 00:11:08,559 --> 00:11:11,880 Speaker 2: is like everything has changed at least I hope. 239 00:11:11,880 --> 00:11:11,960 Speaker 4: So. 240 00:11:12,400 --> 00:11:15,199 Speaker 5: Yeah, I mean, it's one of those things where they 241 00:11:15,240 --> 00:11:16,960 Speaker 5: love you one day, they hate you the next. As 242 00:11:16,960 --> 00:11:19,120 Speaker 5: long as you're getting Super Bowl, getting to the Super Bowl, 243 00:11:19,160 --> 00:11:22,240 Speaker 5: having playoff success, they will they'll enjoy you. 244 00:11:22,480 --> 00:11:22,640 Speaker 2: Well. 245 00:11:22,679 --> 00:11:24,240 Speaker 7: Look, I mean the one thing I will say is 246 00:11:24,720 --> 00:11:28,000 Speaker 7: the Eagles were already ahead of the curve because they 247 00:11:28,240 --> 00:11:30,600 Speaker 7: have managed to get the Kansas City Chiefs to wear 248 00:11:30,640 --> 00:11:33,079 Speaker 7: white in the super Bowl and they don't wear white 249 00:11:33,080 --> 00:11:35,400 Speaker 7: in the Super Bowl. Mahomes doesn't wear white in the 250 00:11:35,400 --> 00:11:37,439 Speaker 7: Super Bowl. No, I'm just kidding, but that is true. Look, 251 00:11:37,480 --> 00:11:38,959 Speaker 7: I mean, the reality is this. It's one and a 252 00:11:38,960 --> 00:11:41,080 Speaker 7: half point spread, forty nine and a half point over 253 00:11:41,120 --> 00:11:43,640 Speaker 7: on there. You're talking about, you know, the league's best 254 00:11:43,640 --> 00:11:47,680 Speaker 7: defense playing against an icon and Patrick Mahomes five at 255 00:11:47,679 --> 00:11:49,280 Speaker 7: the last six years he's been the Super Bowl. I mean, 256 00:11:49,280 --> 00:11:50,800 Speaker 7: going for the three peat. It's gonna be awesome. 257 00:11:51,120 --> 00:11:53,559 Speaker 5: There's two things I have left. Number One, you can 258 00:11:53,600 --> 00:11:56,320 Speaker 5: come up with whatever data you want. That's for the Eagles, 259 00:11:56,360 --> 00:11:59,600 Speaker 5: that's against the Chiefs. Both of these teams are remarkable. 260 00:11:59,679 --> 00:12:01,280 Speaker 5: I think the Eagles have a little bit of the 261 00:12:01,320 --> 00:12:04,320 Speaker 5: better roster. I think Chiefs have Andy Reid and Patrick 262 00:12:04,360 --> 00:12:07,880 Speaker 5: Mahomes and it's gonna be fascinating. The last thing that 263 00:12:07,960 --> 00:12:10,439 Speaker 5: I'd say on the UMG and Kendrick and Drake thing 264 00:12:10,520 --> 00:12:13,000 Speaker 5: is that Drake has engaged in feuds like this before. 265 00:12:13,360 --> 00:12:13,520 Speaker 9: Now. 266 00:12:13,559 --> 00:12:16,440 Speaker 5: He has never called anyone else, as far as I know, 267 00:12:17,000 --> 00:12:19,960 Speaker 5: a pedophile. He's never accused anyone of that. But when 268 00:12:20,000 --> 00:12:22,480 Speaker 5: Drake released a song called back to Back years ago 269 00:12:22,640 --> 00:12:24,800 Speaker 5: that was aimed at an artist named Meek mil That 270 00:12:24,960 --> 00:12:28,360 Speaker 5: song was also nominated for a Grammy. It was also 271 00:12:28,440 --> 00:12:30,920 Speaker 5: the theme song in Toronto, so this is not something 272 00:12:30,960 --> 00:12:33,800 Speaker 5: that we haven't seen before. And out leave that there. 273 00:12:34,000 --> 00:12:38,480 Speaker 2: My man. Thank you again, Randa Williams, you enlighten us 274 00:12:38,559 --> 00:12:39,200 Speaker 2: every day. 275 00:12:39,240 --> 00:12:39,440 Speaker 8: Man. 276 00:12:39,480 --> 00:12:41,480 Speaker 5: I appreciate you all having me and be on the 277 00:12:41,520 --> 00:12:43,520 Speaker 5: lookout for that story next week. I think it's going 278 00:12:43,600 --> 00:12:44,640 Speaker 5: to be a good one up. 279 00:12:44,720 --> 00:12:48,560 Speaker 2: Next, we turn to technologies growing influence on the sports world. 280 00:12:48,840 --> 00:12:52,920 Speaker 2: Few CEO Luis Johnson dishes on the latest sports related 281 00:12:52,920 --> 00:12:57,679 Speaker 2: innovations from cees in Las Vegas and how artificial intelligence 282 00:12:57,960 --> 00:13:00,880 Speaker 2: is set to shake up your sports experience. For my 283 00:13:00,960 --> 00:13:04,400 Speaker 2: colleague Damian Sasaur, I'm Michael barn. You're listening to the 284 00:13:04,400 --> 00:13:08,319 Speaker 2: Bloomberg Business of Sports from Bloomberger Radio around the world. 285 00:13:12,520 --> 00:13:16,520 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 286 00:13:17,800 --> 00:13:20,400 Speaker 2: This is the Bloomberg Business of Sports where we explore 287 00:13:20,400 --> 00:13:22,640 Speaker 2: the big money issues in the world of sports. I'm 288 00:13:22,640 --> 00:13:26,080 Speaker 2: Michael Lebarr. Right now we turn our attention to the 289 00:13:26,160 --> 00:13:30,240 Speaker 2: collision of technology and sports in twenty twenty five and 290 00:13:30,320 --> 00:13:34,240 Speaker 2: our Bloomberg Originals team of Jason Kelly and Vanessa Perdomo 291 00:13:34,400 --> 00:13:39,319 Speaker 2: recently sat down with Luis Johnson, the CEO of Sports 292 00:13:39,400 --> 00:13:43,920 Speaker 2: and Entertainment marketing Giant Views, to discuss the changing landscape 293 00:13:44,120 --> 00:13:46,400 Speaker 2: of how we actually consume our sports. 294 00:13:46,679 --> 00:13:49,679 Speaker 6: Louise, really good to have you with us. You are 295 00:13:50,160 --> 00:13:55,680 Speaker 6: recently back from CEES where everything was on display. I 296 00:13:55,679 --> 00:13:59,040 Speaker 6: would love to know what the sports vibe was because 297 00:13:59,720 --> 00:14:01,960 Speaker 6: the business of sports, we look at it from all 298 00:14:01,960 --> 00:14:08,160 Speaker 6: different aspects, obviously, but technology, artificial intelligence, everything seems to 299 00:14:08,160 --> 00:14:11,440 Speaker 6: be just like bubbling up in the sports world. What 300 00:14:11,480 --> 00:14:12,720 Speaker 6: did you see, Bessie? 301 00:14:12,720 --> 00:14:15,120 Speaker 9: Thank you so much for having me on your show today. 302 00:14:15,280 --> 00:14:18,760 Speaker 9: But yeah, I mean CES was mind blowing. I've never 303 00:14:18,800 --> 00:14:22,400 Speaker 9: been before, so it was an incredible experience. I properly 304 00:14:22,400 --> 00:14:26,400 Speaker 9: geeked out on all of the exhibitions and the speakers 305 00:14:26,440 --> 00:14:29,080 Speaker 9: as well. And I think, you know, taking a step back, 306 00:14:29,120 --> 00:14:32,800 Speaker 9: I think Ai was the undisputed star of CES in 307 00:14:32,800 --> 00:14:35,920 Speaker 9: twenty twenty five, not only from a sport and fitness perspective, 308 00:14:35,960 --> 00:14:39,120 Speaker 9: but just across everything. And I think whether that was 309 00:14:39,160 --> 00:14:42,680 Speaker 9: you know, the innovative products from the floor, you know, 310 00:14:42,720 --> 00:14:45,800 Speaker 9: the show floor, and from all the speakers, and you know, 311 00:14:45,840 --> 00:14:48,640 Speaker 9: the five days of sharecasing, it really was that was 312 00:14:48,720 --> 00:14:52,160 Speaker 9: all it was about, and I think it was really interesting. Actually, 313 00:14:52,400 --> 00:14:54,520 Speaker 9: I think the actually on the floor section where all 314 00:14:54,520 --> 00:14:57,720 Speaker 9: the exhibitors came to show. I think there was this 315 00:14:57,880 --> 00:15:02,960 Speaker 9: real trend around sports around personzation but personalization in like 316 00:15:03,000 --> 00:15:06,200 Speaker 9: a really useful way. So the tech that I saw, 317 00:15:06,720 --> 00:15:12,240 Speaker 9: whether that be you know, the new gem equipment or wearables, 318 00:15:12,480 --> 00:15:15,160 Speaker 9: was all around. It's no longer just good enough to 319 00:15:15,200 --> 00:15:18,640 Speaker 9: take your data of how many steps you're using. You've 320 00:15:18,640 --> 00:15:21,360 Speaker 9: actually then got to use that insight with AI to 321 00:15:21,520 --> 00:15:25,480 Speaker 9: make it a personalized plan for you to get fitter. 322 00:15:26,120 --> 00:15:28,000 Speaker 9: And I thought that was interesting, and it sort of 323 00:15:28,240 --> 00:15:31,520 Speaker 9: throws up the question of whether you know, personal trainers 324 00:15:31,520 --> 00:15:35,000 Speaker 9: and instructors become a bit obsolete in the future, because, 325 00:15:35,400 --> 00:15:37,400 Speaker 9: as you know, CES is a bit of a It's 326 00:15:37,440 --> 00:15:39,880 Speaker 9: a compass to the future, isn't it. It's not a roadmap, 327 00:15:39,920 --> 00:15:42,360 Speaker 9: but it's definitely a compass. And I think there are 328 00:15:42,400 --> 00:15:44,680 Speaker 9: two really good examples. I'm not sure how much you 329 00:15:44,760 --> 00:15:48,480 Speaker 9: saw from CEES that really encapitulates this. And one of 330 00:15:48,520 --> 00:15:50,120 Speaker 9: the products was called g Grip. 331 00:15:50,680 --> 00:15:53,480 Speaker 6: This was I'm obsessed with this, obsessed. 332 00:15:53,640 --> 00:15:56,680 Speaker 9: So I think it's sort of talented as the world's 333 00:15:56,680 --> 00:16:01,400 Speaker 9: first AI powered Intelligent Golf Club. Actually, you know, this 334 00:16:01,680 --> 00:16:04,720 Speaker 9: grip analyzes the way that you swing, and it takes 335 00:16:04,760 --> 00:16:07,960 Speaker 9: your speed, the angle, you know, the grip pressure, and 336 00:16:08,000 --> 00:16:11,160 Speaker 9: it gives you this instant feedback through the app and 337 00:16:11,200 --> 00:16:14,240 Speaker 9: then helps you with like videos and overlays to refine 338 00:16:14,360 --> 00:16:18,480 Speaker 9: your technique. So I think it only proves golfers swing, 339 00:16:18,600 --> 00:16:21,880 Speaker 9: but also it slightly democratizes the sport as well, so 340 00:16:21,960 --> 00:16:25,640 Speaker 9: it's perfect for people starting out who might feel intimidated, 341 00:16:26,080 --> 00:16:28,000 Speaker 9: you know, on a golf course or with an instructor. 342 00:16:28,440 --> 00:16:30,720 Speaker 9: So I thought that was really interesting. And the second 343 00:16:30,720 --> 00:16:34,480 Speaker 9: one I wanted to mention was a product called body 344 00:16:34,520 --> 00:16:39,840 Speaker 9: Dot Fitness, and this was around a three D body scanner, 345 00:16:40,320 --> 00:16:44,720 Speaker 9: which basically had AI looking at your digital like your 346 00:16:44,880 --> 00:16:49,880 Speaker 9: muscular skeletal figure and creating an avatar. I know, crazy, 347 00:16:49,960 --> 00:16:53,240 Speaker 9: So it takes all of your dimensions, creates a hyper 348 00:16:53,280 --> 00:16:58,400 Speaker 9: realized avatar of you, and then creates those workouts, personalized 349 00:16:58,440 --> 00:17:02,920 Speaker 9: workouts so you can visual lies your progress over time, 350 00:17:03,040 --> 00:17:04,399 Speaker 9: so you can sit there and go, Okay, well I 351 00:17:04,440 --> 00:17:06,760 Speaker 9: need to lose weight, how am I going to do this? 352 00:17:07,119 --> 00:17:09,399 Speaker 9: And actually, if I do this training, this is what 353 00:17:09,440 --> 00:17:12,520 Speaker 9: I'm going to look like so really helps you, you know, 354 00:17:12,760 --> 00:17:15,840 Speaker 9: the person achieve their fitness goals and you know, just 355 00:17:15,840 --> 00:17:17,880 Speaker 9: but it makes it much more effective. So that those 356 00:17:17,880 --> 00:17:21,000 Speaker 9: are the two I thought, just really encapsulate that goodness 357 00:17:21,080 --> 00:17:23,600 Speaker 9: is the personal trainer now not needed. And then I 358 00:17:23,640 --> 00:17:27,040 Speaker 9: think the second piece was amazing. A bunch of speakers 359 00:17:27,160 --> 00:17:32,480 Speaker 9: and I was really blown away at a caliber of people. Sports, tech, sports, 360 00:17:32,520 --> 00:17:38,280 Speaker 9: and obviously esports and gaming was represented incredibly well from 361 00:17:38,680 --> 00:17:42,720 Speaker 9: brands talking about you know how they're already using AI 362 00:17:42,920 --> 00:17:46,120 Speaker 9: to create better fan experiences, whether that is through AWS 363 00:17:46,760 --> 00:17:48,600 Speaker 9: or you know, through formula ones. You're getting like, you know, 364 00:17:48,680 --> 00:17:51,800 Speaker 9: better data coming through and you can as a fan 365 00:17:51,960 --> 00:17:55,639 Speaker 9: understand that data better. So again, this whole sort of 366 00:17:55,640 --> 00:18:00,000 Speaker 9: democratization through AI in sport really came through from those 367 00:18:00,080 --> 00:18:04,440 Speaker 9: speakers as well. So yeah, fascinating. I can't wait to 368 00:18:04,560 --> 00:18:05,360 Speaker 9: go back next year. 369 00:18:05,560 --> 00:18:07,720 Speaker 3: Yeah, yeah, so much to impact there. I mean, there's 370 00:18:07,720 --> 00:18:11,399 Speaker 3: so many different elements to it, right in the fitness space, 371 00:18:11,520 --> 00:18:15,639 Speaker 3: the fan space, broadcasting. When you know, we're having these conversations, 372 00:18:15,680 --> 00:18:18,359 Speaker 3: listening to these conversations, what do you think is the 373 00:18:18,400 --> 00:18:20,880 Speaker 3: biggest way it will impact will impact fitness the most, 374 00:18:20,920 --> 00:18:24,880 Speaker 3: will impact you know the average person's fitness journey. Will 375 00:18:24,880 --> 00:18:28,960 Speaker 3: it impact professional athletes the most? Broadcasting the fan experience? 376 00:18:29,040 --> 00:18:31,120 Speaker 3: What do you think we'll see the biggest change in I. 377 00:18:31,040 --> 00:18:33,439 Speaker 9: Think I mean all of the above. I think definitely 378 00:18:33,440 --> 00:18:36,240 Speaker 9: the sports, tech and media have definitely led the way. 379 00:18:36,880 --> 00:18:41,160 Speaker 9: And I think it was Fox broadcasters who were actually saying, look, 380 00:18:41,160 --> 00:18:43,320 Speaker 9: you know, AI has been around for a really long time. 381 00:18:43,440 --> 00:18:46,240 Speaker 9: You know, we've been using this technology for you know, 382 00:18:46,280 --> 00:18:49,600 Speaker 9: four or five years. There's so much swirl around AI 383 00:18:49,680 --> 00:18:51,919 Speaker 9: and sports at the moment because it's the pace, the 384 00:18:51,960 --> 00:18:55,119 Speaker 9: speed of the technology is just phenomenal, and that's what's 385 00:18:55,200 --> 00:18:59,439 Speaker 9: really accelerating change. But they have been the first people, 386 00:18:59,560 --> 00:19:03,080 Speaker 9: you know, to you put overlays into the NFL or 387 00:19:03,119 --> 00:19:06,040 Speaker 9: the NFL put overlays into the broadcast so the fan 388 00:19:06,119 --> 00:19:08,320 Speaker 9: can see like the player stats and the trajectory of 389 00:19:08,359 --> 00:19:11,280 Speaker 9: the game. We know that Amazon have been using that 390 00:19:11,960 --> 00:19:16,119 Speaker 9: within their NFL broadcast as well. ESPN Plus and Design 391 00:19:16,160 --> 00:19:21,359 Speaker 9: have been using personalized libraries for their fans. So again, 392 00:19:21,600 --> 00:19:24,879 Speaker 9: it's been around for a while. It's just accelerating and 393 00:19:24,920 --> 00:19:30,920 Speaker 9: becoming more personalized, more higher quality. And I think, you 394 00:19:30,920 --> 00:19:34,040 Speaker 9: know I mentioned earlier cross Effect for that production team 395 00:19:34,080 --> 00:19:36,760 Speaker 9: and a lot of people talking around. You know, from 396 00:19:36,800 --> 00:19:40,159 Speaker 9: a production perspective, you don't have to have all of 397 00:19:40,160 --> 00:19:43,639 Speaker 9: these people manually putting in films and data. Now and 398 00:19:43,680 --> 00:19:47,200 Speaker 9: looking at an archive and actually, how do you relive 399 00:19:47,520 --> 00:19:51,480 Speaker 9: archive footage that actually through AI you can now bring 400 00:19:51,520 --> 00:19:54,919 Speaker 9: that to life, restore it, and enable a fan to 401 00:19:55,160 --> 00:19:58,119 Speaker 9: you have all of this access to amazing archive footage. 402 00:19:58,160 --> 00:20:01,360 Speaker 9: So I think those types of businesses have definitely led 403 00:20:01,400 --> 00:20:04,400 Speaker 9: the way, and I think because of that that then 404 00:20:05,119 --> 00:20:08,639 Speaker 9: kind of creates new commercial partnership opportunities for brands to 405 00:20:08,640 --> 00:20:11,679 Speaker 9: get involved. And I think that's been really interesting for 406 00:20:11,800 --> 00:20:14,720 Speaker 9: us when we're talking to our clients, because you know, 407 00:20:14,880 --> 00:20:18,480 Speaker 9: rights holders and broadcasters are opening up those commercial partnerships 408 00:20:18,480 --> 00:20:22,720 Speaker 9: for brands to come and showcase their AI credentials, and 409 00:20:22,760 --> 00:20:24,280 Speaker 9: that's really exciting. 410 00:20:24,640 --> 00:20:27,040 Speaker 6: Give us an example, if you can, or a piece 411 00:20:27,080 --> 00:20:30,200 Speaker 6: of advice that you're then giving a company that you're 412 00:20:30,240 --> 00:20:32,920 Speaker 6: working with as to how they're going to act differently, 413 00:20:32,920 --> 00:20:35,280 Speaker 6: how they're going to spend differently, where they're going to 414 00:20:35,320 --> 00:20:38,359 Speaker 6: spend differently based on this new landscape. 415 00:20:38,400 --> 00:20:42,359 Speaker 9: It's such an exciting opportunity, but actually the opportunity has 416 00:20:42,400 --> 00:20:47,000 Speaker 9: not been realized by brands so much. And actually think 417 00:20:47,000 --> 00:20:50,840 Speaker 9: there was a global survey by PWS and they were 418 00:20:50,880 --> 00:20:54,280 Speaker 9: saying that actually, out of five hundred top execs, fifty 419 00:20:54,320 --> 00:20:57,560 Speaker 9: nine percent so that they didn't have a GAI strategy yet, 420 00:20:58,240 --> 00:21:01,000 Speaker 9: so and they're waiting to see how it pans out. 421 00:21:01,040 --> 00:21:03,800 Speaker 9: So actually it's a massive opportunity as a brand, as 422 00:21:03,840 --> 00:21:06,480 Speaker 9: a first mover advantage to come in and go, Okay, 423 00:21:06,560 --> 00:21:09,400 Speaker 9: well I do want to embrace AI, and how do 424 00:21:09,440 --> 00:21:13,640 Speaker 9: I put this into a sports program? But I think 425 00:21:13,680 --> 00:21:16,159 Speaker 9: with that you need to try and make sure that 426 00:21:16,240 --> 00:21:19,639 Speaker 9: you're being additive and you're augmenting that fan experiencing and 427 00:21:19,640 --> 00:21:24,000 Speaker 9: you're not being gimmicky. That came across very strongly at CES. 428 00:21:24,240 --> 00:21:27,120 Speaker 9: You know, let's not be gimmicky with AI. You've got 429 00:21:27,119 --> 00:21:30,240 Speaker 9: to really augment that fan experience. So I think that's 430 00:21:30,280 --> 00:21:32,960 Speaker 9: the first piece that we're trying to advise our clients. 431 00:21:33,920 --> 00:21:37,760 Speaker 9: And also the fact that actually the category is changing. 432 00:21:37,760 --> 00:21:41,280 Speaker 9: We need to look very closely at how that category 433 00:21:41,320 --> 00:21:44,200 Speaker 9: is being opened up because some rights holders are talking 434 00:21:44,200 --> 00:21:46,880 Speaker 9: about it as in this is a new AI credit category. 435 00:21:47,359 --> 00:21:48,080 Speaker 5: You can be the. 436 00:21:48,000 --> 00:21:52,080 Speaker 9: Sponsor, the official partner of AI. However, you've got many 437 00:21:52,119 --> 00:21:55,480 Speaker 9: brands saying listen, you know, AI is inherent in everything now, 438 00:21:55,520 --> 00:21:57,879 Speaker 9: you can't separate that out. And actually, in two to 439 00:21:57,920 --> 00:22:00,840 Speaker 9: three years time, you won't really be talking about you know, 440 00:22:00,880 --> 00:22:05,960 Speaker 9: a specific AI platform on a handset. It would just 441 00:22:06,040 --> 00:22:08,639 Speaker 9: be so natural. So that's the debate that you know, 442 00:22:09,040 --> 00:22:12,600 Speaker 9: we're getting into. I think the other piece on that 443 00:22:12,760 --> 00:22:17,720 Speaker 9: really is around the responsibility and ethics around sports partnerships 444 00:22:17,760 --> 00:22:22,879 Speaker 9: and AI, because if you are using amazing opportunities like 445 00:22:22,960 --> 00:22:27,320 Speaker 9: you know, digital personas and deep fake technology and hyper 446 00:22:27,440 --> 00:22:33,200 Speaker 9: real avatars of athletes and influencers, then they might get 447 00:22:33,240 --> 00:22:37,000 Speaker 9: misinterpreted by that AI and that might be misaligned for 448 00:22:37,040 --> 00:22:41,000 Speaker 9: a brand. So therefore we're spending times Yeah, so you 449 00:22:41,040 --> 00:22:42,880 Speaker 9: need to spend what we are spending time with sports 450 00:22:42,960 --> 00:22:46,720 Speaker 9: lawyers to navigate this new landscape so that we can 451 00:22:46,800 --> 00:22:49,560 Speaker 9: be in a position to really you know, advise our 452 00:22:49,560 --> 00:22:56,000 Speaker 9: clients how to partner with athletes and influencers take this technology, 453 00:22:56,000 --> 00:22:57,520 Speaker 9: but use it in a responsible way. 454 00:22:57,840 --> 00:22:59,600 Speaker 3: Right. That was one of the questions that I had 455 00:22:59,840 --> 00:23:02,600 Speaker 3: was how do you make sure that you're you know, 456 00:23:03,320 --> 00:23:06,440 Speaker 3: making the fan experience better, you know, giving them new 457 00:23:06,520 --> 00:23:09,040 Speaker 3: content and things like that, but also making sure that 458 00:23:09,080 --> 00:23:13,200 Speaker 3: they're not cheated out of inorganic experience with their favorite 459 00:23:13,200 --> 00:23:15,280 Speaker 3: athletes or with their favorite influencers. 460 00:23:15,800 --> 00:23:18,399 Speaker 9: Yeah, exactly, And I think that's the that's the new 461 00:23:18,480 --> 00:23:20,960 Speaker 9: kind of era that we're going into. It's great to 462 00:23:21,000 --> 00:23:23,919 Speaker 9: have all this technology, but one, let's use it to 463 00:23:23,960 --> 00:23:26,800 Speaker 9: be really useful and not just a fad. And the 464 00:23:26,840 --> 00:23:28,879 Speaker 9: second thing is how do we use this in a 465 00:23:28,880 --> 00:23:31,960 Speaker 9: way that is a win win for everyone and ethically 466 00:23:32,040 --> 00:23:33,080 Speaker 9: right and responsible. 467 00:23:33,520 --> 00:23:33,720 Speaker 2: Yeah. 468 00:23:33,720 --> 00:23:37,240 Speaker 6: I mean it's interesting too to think about how you know, 469 00:23:37,359 --> 00:23:41,520 Speaker 6: the personalization certainly can be a much more effective way 470 00:23:41,800 --> 00:23:47,240 Speaker 6: of advertising or connecting a brand with a potential customer. 471 00:23:47,680 --> 00:23:50,840 Speaker 6: And so I would imagine brands are thinking about, all right, 472 00:23:50,880 --> 00:23:53,760 Speaker 6: how can I use this technology in order to reach 473 00:23:53,920 --> 00:24:00,480 Speaker 6: this clearly interested but also you know, not always easy 474 00:24:00,520 --> 00:24:03,080 Speaker 6: to reach audience v. 475 00:24:03,160 --> 00:24:04,880 Speaker 3: Yeah, underserved audience for sure. 476 00:24:05,080 --> 00:24:07,320 Speaker 9: Yeah, it's really interesting, and I think particularly with women's 477 00:24:07,359 --> 00:24:10,639 Speaker 9: sport as well, because women athletes are much more engaged 478 00:24:10,760 --> 00:24:13,600 Speaker 9: in things like social media and technology, there's a really 479 00:24:13,640 --> 00:24:16,320 Speaker 9: big opportunity for them to you again, that whole thing 480 00:24:16,359 --> 00:24:19,879 Speaker 9: around democratizing the sport and getting more of what you 481 00:24:19,960 --> 00:24:23,520 Speaker 9: want from those from those athletes into the fans' hands. 482 00:24:23,560 --> 00:24:25,679 Speaker 9: And I think women's sport's really best place to do 483 00:24:25,760 --> 00:24:28,040 Speaker 9: that because they want more people to see it, they 484 00:24:28,080 --> 00:24:30,600 Speaker 9: want to spend more time with their fans, whether the 485 00:24:30,640 --> 00:24:33,160 Speaker 9: male their counterparts on the male side are slightly more 486 00:24:34,359 --> 00:24:37,439 Speaker 9: time restrictive, or they're more precious over over what they do. 487 00:24:37,720 --> 00:24:39,800 Speaker 9: So I think it's it's a really good way to 488 00:24:39,880 --> 00:24:44,600 Speaker 9: try and use technology to get two more people. And interestingly, 489 00:24:44,640 --> 00:24:47,520 Speaker 9: I was actually on a panel with Martha Stewart and 490 00:24:47,560 --> 00:24:50,439 Speaker 9: she said something really interesting. She said, you know, the 491 00:24:50,480 --> 00:24:53,520 Speaker 9: reason that she's being able to be an influencer for 492 00:24:53,560 --> 00:24:57,399 Speaker 9: this whole time is that they've constantly adopted technology. So 493 00:24:57,480 --> 00:25:01,000 Speaker 9: whether you know it was various different websites back in 494 00:25:01,040 --> 00:25:05,320 Speaker 9: the day to podcast now and TikTok and starting to 495 00:25:05,440 --> 00:25:09,880 Speaker 9: use innovative technology powered by AI. She said, look, it's there, 496 00:25:10,280 --> 00:25:12,320 Speaker 9: you've got to use it. If you don't use it, 497 00:25:12,400 --> 00:25:15,040 Speaker 9: then you know, you're wasting an opportunity. And I think 498 00:25:15,119 --> 00:25:17,199 Speaker 9: that's I just thought that was really interesting. You know 499 00:25:17,240 --> 00:25:20,600 Speaker 9: for an eighty three year old like AI's here, you've 500 00:25:20,600 --> 00:25:22,679 Speaker 9: got this technology, use it, will lose it. 501 00:25:22,960 --> 00:25:26,440 Speaker 2: That was Luis Johnson, the CEO of Fuse, with our 502 00:25:26,640 --> 00:25:30,399 Speaker 2: Jason Kelly and Vernessa Perdomo and coming up, Jason will 503 00:25:30,440 --> 00:25:34,080 Speaker 2: team up with our Bloomberg Dallas Bureau chief Julie Fine 504 00:25:34,080 --> 00:25:37,959 Speaker 2: for a conversation with Charlotte Jones Anderson, co owner of 505 00:25:38,040 --> 00:25:41,719 Speaker 2: the Dallas Cowboys and former top ten ranked tennis player 506 00:25:41,960 --> 00:25:45,439 Speaker 2: John Isner on the return of top flight tennis to 507 00:25:45,480 --> 00:25:49,680 Speaker 2: the Big b that's straight ahead on Bloomberg Business of Sports. 508 00:25:49,840 --> 00:25:52,720 Speaker 2: You're listening to the Bloomberg Business of Sports from Bloomberg 509 00:25:52,840 --> 00:25:54,200 Speaker 2: Radio around the world. 510 00:25:59,680 --> 00:26:03,679 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 511 00:26:05,359 --> 00:26:08,040 Speaker 2: This is the Bloomberg Business of Sports where we explore 512 00:26:08,040 --> 00:26:10,360 Speaker 2: the big money issues in the world of sports. I'm 513 00:26:10,359 --> 00:26:14,200 Speaker 2: Michael Barr. Let's head down to Dallas, Texas right now. 514 00:26:14,400 --> 00:26:17,680 Speaker 2: The Cowboys are not in action right now, but they're 515 00:26:17,720 --> 00:26:20,960 Speaker 2: in the headlines with a recent introduction of new head 516 00:26:21,000 --> 00:26:25,320 Speaker 2: coach Brian Schottenheimer, as well as their hand in bringing 517 00:26:25,400 --> 00:26:28,800 Speaker 2: big time tennis to Big d For more, we go 518 00:26:28,880 --> 00:26:33,080 Speaker 2: to Bloomberg Original's chief correspondent Jason Kelly and Bloomberg Dallas 519 00:26:33,119 --> 00:26:36,639 Speaker 2: Bureau chief Julie Fine, who spoke with Cowboys co owner 520 00:26:36,720 --> 00:26:41,040 Speaker 2: and chief brand officer Charlotte Jones Anderson, as well as 521 00:26:41,080 --> 00:26:44,520 Speaker 2: longtime former pro player John Isner ahead of the twenty 522 00:26:44,640 --> 00:26:45,879 Speaker 2: twenty five Dallas Open. 523 00:26:46,200 --> 00:26:50,280 Speaker 4: This is such an incredible sports city and all of 524 00:26:50,320 --> 00:26:53,480 Speaker 4: our community just jumps in big to any sport that 525 00:26:53,560 --> 00:26:56,199 Speaker 4: actually hits here, and I think John would agree with that. 526 00:26:57,040 --> 00:26:59,800 Speaker 4: But for us to be able to turn our football 527 00:27:00,680 --> 00:27:04,720 Speaker 4: into tennis courts was really an exciting opportunity for us 528 00:27:04,800 --> 00:27:09,600 Speaker 4: and to really bring some energy and enthusiasm that we 529 00:27:09,640 --> 00:27:12,720 Speaker 4: feel like we bring up at the Star and at 530 00:27:12,760 --> 00:27:16,280 Speaker 4: our headquarters and into the region of Frisco that we 531 00:27:16,320 --> 00:27:19,040 Speaker 4: just knew that our community would be receptive to it, 532 00:27:19,400 --> 00:27:22,560 Speaker 4: and we thought we could amp it up and have 533 00:27:22,640 --> 00:27:24,159 Speaker 4: a lot of fun doing so. And we've got a 534 00:27:24,160 --> 00:27:27,520 Speaker 4: lot of tennis fans walking our halls, so we thought 535 00:27:27,800 --> 00:27:30,360 Speaker 4: why not. And we have an incredible partnership with these 536 00:27:30,359 --> 00:27:33,639 Speaker 4: guys and we're excited to see our first match. 537 00:27:33,800 --> 00:27:37,359 Speaker 10: So when your approach about this, what made you say yes? 538 00:27:37,440 --> 00:27:39,639 Speaker 10: What made the Cowboys say okay, we want to be 539 00:27:39,680 --> 00:27:40,400 Speaker 10: involved with this? 540 00:27:40,840 --> 00:27:43,480 Speaker 4: I think the first thing that you look at when 541 00:27:43,480 --> 00:27:46,719 Speaker 4: you're analyzing an event of this nature are the people 542 00:27:47,040 --> 00:27:49,600 Speaker 4: that are behind it. We're very comfortable in what we 543 00:27:49,640 --> 00:27:53,000 Speaker 4: bring to the table, but we also know everything that 544 00:27:53,040 --> 00:27:56,879 Speaker 4: we don't know about partnering and being a part of 545 00:27:56,920 --> 00:27:58,880 Speaker 4: an event that we may not be as familiar with. 546 00:27:59,000 --> 00:28:01,800 Speaker 4: So that was number one. And the second is just 547 00:28:01,880 --> 00:28:06,359 Speaker 4: the rise of the energy around around tennis and entertainment 548 00:28:06,480 --> 00:28:09,040 Speaker 4: and live event and all of that that it all 549 00:28:09,160 --> 00:28:12,919 Speaker 4: kind of was coming together for us to see this 550 00:28:13,000 --> 00:28:18,160 Speaker 4: event that has became an NAHP five hundred. So that 551 00:28:18,280 --> 00:28:22,159 Speaker 4: gave the upscale to the event that we felt like, Okay, 552 00:28:22,400 --> 00:28:25,720 Speaker 4: we can jump on this vandwagon and we think we 553 00:28:25,760 --> 00:28:27,840 Speaker 4: can help you take it to another level. And so 554 00:28:27,960 --> 00:28:30,160 Speaker 4: a lot of that together really made us think, hey, 555 00:28:30,400 --> 00:28:32,080 Speaker 4: we're ready for this and we're excited to give it 556 00:28:32,119 --> 00:28:32,400 Speaker 4: a try. 557 00:28:32,560 --> 00:28:35,040 Speaker 6: So John, to that exact point that Charlotte just brought up. 558 00:28:35,160 --> 00:28:38,200 Speaker 6: The sort of leveling up, the upscaling here is apparent 559 00:28:38,320 --> 00:28:41,280 Speaker 6: not just in the quality of the facilities and whatnot, 560 00:28:41,320 --> 00:28:45,560 Speaker 6: but in quality the players on the court, the sort 561 00:28:45,600 --> 00:28:49,280 Speaker 6: of magnitude of this event. So why was this the 562 00:28:49,440 --> 00:28:51,840 Speaker 6: right time to do that in terms of the business 563 00:28:51,840 --> 00:28:52,320 Speaker 6: of tennis? 564 00:28:52,640 --> 00:28:56,040 Speaker 8: Well, yeah, so I think the Dallas Open move came 565 00:28:56,080 --> 00:28:59,400 Speaker 8: to Dallas. It's spent three years at SMU and they 566 00:28:59,440 --> 00:29:02,320 Speaker 8: weren't in credit will host site, but the tournament I 567 00:29:02,320 --> 00:29:05,960 Speaker 8: think fortunately for everyone sort of outgrew SMU and the 568 00:29:06,000 --> 00:29:10,840 Speaker 8: ATP saw the success that our tournament had. They're at SMU, 569 00:29:10,840 --> 00:29:12,800 Speaker 8: and then the capacity of the center court there was 570 00:29:12,840 --> 00:29:15,320 Speaker 8: only like twenty five hundred seats, and so they awarded 571 00:29:15,920 --> 00:29:19,480 Speaker 8: Dallas and ATP five hundred level sanction. But what comes 572 00:29:19,560 --> 00:29:23,240 Speaker 8: with that is minimum amount of seating, minimum amount of 573 00:29:23,240 --> 00:29:25,960 Speaker 8: prize money, which was more than the ATP two to 574 00:29:26,000 --> 00:29:30,240 Speaker 8: fifty site could could hold. So everything was just kind 575 00:29:30,240 --> 00:29:32,840 Speaker 8: of a big, big level up for the tournament and 576 00:29:33,680 --> 00:29:36,720 Speaker 8: for the Dallas opened to of course partner with the 577 00:29:36,800 --> 00:29:39,680 Speaker 8: Dallas Cowboys brand. I mean, it's an absolute no brainer 578 00:29:39,920 --> 00:29:42,800 Speaker 8: for everyone on the tennis side of things and what 579 00:29:42,920 --> 00:29:47,000 Speaker 8: the Cowboys can bring operationally, and as far as the 580 00:29:47,040 --> 00:29:50,120 Speaker 8: site goes, of course, Ford Center at the Star is 581 00:29:50,480 --> 00:29:53,560 Speaker 8: like something I played tennim whole life, played the ATP 582 00:29:53,640 --> 00:29:56,760 Speaker 8: Tour for seventeen years. There aren't many facilities like this 583 00:29:57,080 --> 00:29:59,920 Speaker 8: at all on the ATP level. And once the players 584 00:30:00,040 --> 00:30:02,520 Speaker 8: get here, this is the first year obviously up in Frisco. 585 00:30:02,760 --> 00:30:05,560 Speaker 8: Once some players get here and experience all that Frisco 586 00:30:05,600 --> 00:30:07,959 Speaker 8: and the Star has to offer, it's going to be amazing. 587 00:30:08,000 --> 00:30:09,560 Speaker 8: The players are going to love it, and they're going 588 00:30:09,600 --> 00:30:11,400 Speaker 8: to continue, to my mind, going to continue to come 589 00:30:11,400 --> 00:30:12,360 Speaker 8: back from many years to come. 590 00:30:12,720 --> 00:30:15,200 Speaker 10: You touched a little bit on the Star and you 591 00:30:15,280 --> 00:30:18,080 Speaker 10: talked about having this at the Star. You built this 592 00:30:18,280 --> 00:30:22,080 Speaker 10: billion dollars Dallas Cowboys headquarters that has a football field 593 00:30:22,240 --> 00:30:27,239 Speaker 10: for Frisco. There's hotels around it, there's restaurants around it. 594 00:30:27,720 --> 00:30:29,280 Speaker 1: When you put. 595 00:30:29,040 --> 00:30:32,440 Speaker 10: The Star there, did you do this thinking, Okay, we 596 00:30:32,480 --> 00:30:35,000 Speaker 10: can have other sports here have an event like this one? 597 00:30:35,080 --> 00:30:38,400 Speaker 4: Absolutely, I think we had seen and that was really 598 00:30:38,440 --> 00:30:41,080 Speaker 4: our mission with AT and T Stadium, same kind of 599 00:30:41,120 --> 00:30:43,280 Speaker 4: concept because we only play there ten days a year, 600 00:30:43,640 --> 00:30:46,400 Speaker 4: so in order for that venue to be worthy of 601 00:30:46,400 --> 00:30:49,120 Speaker 4: the investment into the venue, you need to keep it occupied. 602 00:30:49,480 --> 00:30:52,760 Speaker 4: So what could you a tract beyond our game that 603 00:30:52,800 --> 00:30:56,480 Speaker 4: would make that make sense and really build upon the 604 00:30:56,480 --> 00:30:59,760 Speaker 4: community and economic impact that the events would actually have 605 00:31:00,120 --> 00:31:03,160 Speaker 4: venue would bring into the region. Same thing with the 606 00:31:03,160 --> 00:31:06,720 Speaker 4: Star in Frisco, and in that we knew that we 607 00:31:06,760 --> 00:31:08,920 Speaker 4: could be out there in practice, but it was also 608 00:31:09,000 --> 00:31:11,640 Speaker 4: designed to be a place for high school football, So 609 00:31:11,800 --> 00:31:14,440 Speaker 4: we have a partnership there with Frisco for high school football. 610 00:31:14,600 --> 00:31:16,760 Speaker 4: But then beyond that, what could we do that would 611 00:31:16,800 --> 00:31:19,600 Speaker 4: really make sense in being enticing to the community. So 612 00:31:19,760 --> 00:31:22,360 Speaker 4: as you may have seen, the ACMs were there, they're 613 00:31:22,400 --> 00:31:24,040 Speaker 4: coming back for their third year in a row. So 614 00:31:24,160 --> 00:31:27,320 Speaker 4: that's something that's probably, you know, out of our wheelhouse 615 00:31:27,520 --> 00:31:31,280 Speaker 4: American country music. So that's a little bit different than 616 00:31:31,320 --> 00:31:33,960 Speaker 4: playing football out there and now here we get to 617 00:31:33,960 --> 00:31:36,760 Speaker 4: step into the tennis world. And what is so wonderful, 618 00:31:36,760 --> 00:31:39,040 Speaker 4: and John touched on this is you know they're going 619 00:31:39,120 --> 00:31:41,680 Speaker 4: to stay at the Omni. They can walk down, which 620 00:31:41,720 --> 00:31:44,480 Speaker 4: is a beautiful hotel. They can walk right down to 621 00:31:44,520 --> 00:31:47,360 Speaker 4: be on the court, all these amazing restaurants, and the 622 00:31:47,400 --> 00:31:49,200 Speaker 4: same for people that actually want to come out there 623 00:31:49,200 --> 00:31:52,920 Speaker 4: to watch the matches. There's just something around every corner 624 00:31:52,960 --> 00:31:56,080 Speaker 4: that really builds upon the experience. It's not just go 625 00:31:56,160 --> 00:31:59,840 Speaker 4: and watch tennis, it's go and have an experience that 626 00:32:00,120 --> 00:32:03,440 Speaker 4: is beyond the match itself but connected to the match 627 00:32:03,480 --> 00:32:06,280 Speaker 4: so that it promotes the value in the aura and 628 00:32:06,320 --> 00:32:07,719 Speaker 4: the ambiance of what's going on. 629 00:32:08,200 --> 00:32:11,280 Speaker 6: So it's interesting to think about America's team and also 630 00:32:11,360 --> 00:32:13,680 Speaker 6: think about this American moment in tennis that we're having 631 00:32:13,800 --> 00:32:15,800 Speaker 6: right now. John, I mean, you're gonna have some of 632 00:32:15,800 --> 00:32:19,520 Speaker 6: the biggest players in the game, many of whom are Americans, 633 00:32:19,520 --> 00:32:26,280 Speaker 6: showing a big Foe fritzisciafo Ben Shelton, Taylor Fritz, and 634 00:32:26,320 --> 00:32:29,240 Speaker 6: a few others that I'm totally biking on at the moment, 635 00:32:29,240 --> 00:32:32,520 Speaker 6: but I'm sure you'll keep me honest. What is this moment? Like, 636 00:32:32,600 --> 00:32:35,880 Speaker 6: I mean, you were part of a wave of American players. 637 00:32:35,920 --> 00:32:39,680 Speaker 6: This wave coming on is at a pretty I dare say, 638 00:32:39,680 --> 00:32:42,920 Speaker 6: precipitous time for a tennis So what does it mean 639 00:32:42,960 --> 00:32:43,720 Speaker 6: for the business of tennis? 640 00:32:43,800 --> 00:32:45,320 Speaker 8: Yea, absolutely, Jayson. I think it's the nail on the 641 00:32:45,360 --> 00:32:48,880 Speaker 8: head there on the men's side, especially right now, American 642 00:32:48,920 --> 00:32:52,520 Speaker 8: min centnis is very attractive. There's two players in the 643 00:32:52,520 --> 00:32:55,080 Speaker 8: top ten. Taylor Fritz leads a charge at number four 644 00:32:55,080 --> 00:32:57,840 Speaker 8: in the world. The player that you left out as 645 00:32:57,880 --> 00:33:00,800 Speaker 8: Tommy Paul, Yes, number nine in the world. I have 646 00:33:01,440 --> 00:33:04,000 Speaker 8: so many friends, all my friends that are girls out 647 00:33:04,000 --> 00:33:08,480 Speaker 8: there ask me when Tommy's playing. I've been He's easy 648 00:33:08,520 --> 00:33:10,800 Speaker 8: on the eyes, so they all know. 649 00:33:10,800 --> 00:33:11,560 Speaker 5: When Tommy's playing. 650 00:33:11,560 --> 00:33:12,760 Speaker 2: I don't know exactly when he's playing. 651 00:33:12,760 --> 00:33:14,240 Speaker 8: When I find out, I'll let him all know. 652 00:33:15,400 --> 00:33:17,240 Speaker 6: And then maybe that's why I was blanking. 653 00:33:17,520 --> 00:33:19,440 Speaker 7: It's like that handsome guy made me. 654 00:33:20,400 --> 00:33:22,200 Speaker 8: So we have two players in the top ten. It's 655 00:33:22,200 --> 00:33:25,880 Speaker 8: been a long time since that's been the case. Casper 656 00:33:26,000 --> 00:33:29,040 Speaker 8: Rude is the highest ranked European player in the in 657 00:33:29,080 --> 00:33:30,800 Speaker 8: the field, he's number five in the world. So three 658 00:33:30,800 --> 00:33:33,200 Speaker 8: players in the top ten in the world, all playing 659 00:33:33,200 --> 00:33:33,840 Speaker 8: the Dallas Open. 660 00:33:33,960 --> 00:33:35,480 Speaker 10: That's huge, all right? 661 00:33:35,560 --> 00:33:39,160 Speaker 6: So I got to ask the football question, Charlotte. So 662 00:33:39,240 --> 00:33:41,520 Speaker 6: let's say a Wall Street analyst where to look at 663 00:33:41,720 --> 00:33:44,080 Speaker 6: the Dallas Cowboys. They would look at the success that 664 00:33:44,160 --> 00:33:46,680 Speaker 6: Julie just talked about with your brand and the on 665 00:33:46,800 --> 00:33:53,160 Speaker 6: field performances uncorrelated. Shall we say how long can that continue? 666 00:33:53,200 --> 00:33:53,280 Speaker 9: Like? 667 00:33:53,320 --> 00:33:55,000 Speaker 6: What what do you need to do? What do you 668 00:33:55,040 --> 00:33:58,240 Speaker 6: and your family talk about to really like goose that 669 00:33:58,320 --> 00:33:59,120 Speaker 6: on field product? 670 00:33:59,400 --> 00:34:02,320 Speaker 4: That is a commonversation that is twenty four to seven 671 00:34:02,400 --> 00:34:04,600 Speaker 4: pretty much year round for the past thirty years. I 672 00:34:04,600 --> 00:34:08,240 Speaker 4: mean that certainly is the key focus in every conversation 673 00:34:08,360 --> 00:34:11,320 Speaker 4: that we had is how do we produce winning results? 674 00:34:11,800 --> 00:34:15,160 Speaker 4: And in that that means what coaches are you picking, 675 00:34:15,239 --> 00:34:18,000 Speaker 4: what players have you selected? What is the culture that 676 00:34:18,120 --> 00:34:22,040 Speaker 4: is actually created back there? How do you amplify that 677 00:34:22,440 --> 00:34:25,239 Speaker 4: and where are the pieces that are missing? Can you 678 00:34:25,360 --> 00:34:27,200 Speaker 4: look at yourself and go oh, oh, we should have 679 00:34:27,239 --> 00:34:29,160 Speaker 4: gone right when we went left, and how do we 680 00:34:29,200 --> 00:34:31,960 Speaker 4: course correct to do that. A lot of that is, 681 00:34:32,040 --> 00:34:34,600 Speaker 4: you know, for us, it's like who's the guy under 682 00:34:34,600 --> 00:34:37,160 Speaker 4: center and who's going to lead us to the next step. 683 00:34:37,200 --> 00:34:39,920 Speaker 4: You don't always find over the decades, when you look back, 684 00:34:40,239 --> 00:34:42,719 Speaker 4: you don't always have that guy, and you know, you've 685 00:34:42,719 --> 00:34:45,719 Speaker 4: got to build a team around something. And when you 686 00:34:45,760 --> 00:34:47,799 Speaker 4: don't have that guy, then how do you build the 687 00:34:47,840 --> 00:34:51,400 Speaker 4: team to compensate for that talent skill that might not 688 00:34:51,520 --> 00:34:54,280 Speaker 4: be there like it was, you know, five years before. 689 00:34:54,560 --> 00:34:57,960 Speaker 4: So it's a moving target for us, but the focus 690 00:34:58,120 --> 00:35:01,720 Speaker 4: is always there trying to figure out what's the missing 691 00:35:01,800 --> 00:35:04,480 Speaker 4: piece on any given day. You know, it's like this 692 00:35:04,520 --> 00:35:06,840 Speaker 4: past year, we went into the year thinking that we 693 00:35:06,840 --> 00:35:09,760 Speaker 4: would have a lot of success. We didn't, and then 694 00:35:10,440 --> 00:35:13,640 Speaker 4: we had the you know, the injury bug that sidelined 695 00:35:13,880 --> 00:35:17,279 Speaker 4: all of our players and we had to rebuild from 696 00:35:17,520 --> 00:35:19,680 Speaker 4: you know, from within and grab some people that we 697 00:35:19,760 --> 00:35:21,600 Speaker 4: never thought would ever see the field that we were 698 00:35:21,760 --> 00:35:23,720 Speaker 4: still learning their names by the end of the season. 699 00:35:23,800 --> 00:35:26,600 Speaker 4: And you know, that happens and teams go through that. 700 00:35:27,040 --> 00:35:29,160 Speaker 4: But then when you realize you've got your roster back 701 00:35:29,160 --> 00:35:31,520 Speaker 4: and starting again. This is the time you got to strike. 702 00:35:31,960 --> 00:35:34,960 Speaker 4: So it is all all the focus, all the things. 703 00:35:35,000 --> 00:35:36,920 Speaker 4: What do we do to make Dak play better, what 704 00:35:36,920 --> 00:35:39,480 Speaker 4: do we do to make our defense jill again? And 705 00:35:39,600 --> 00:35:41,920 Speaker 4: how do you create that energy in that culture? And 706 00:35:41,960 --> 00:35:43,960 Speaker 4: we think that that we've done that with our new 707 00:35:44,000 --> 00:35:45,120 Speaker 4: selection for our head coach. 708 00:35:45,239 --> 00:35:47,479 Speaker 6: Yeah, so just talk a little bit about that because 709 00:35:47,520 --> 00:35:50,000 Speaker 6: that's the biggest talent. I mean, aside from the guy 710 00:35:50,080 --> 00:35:53,160 Speaker 6: under center, the biggest choice you make is the guy 711 00:35:53,200 --> 00:35:53,959 Speaker 6: who's calling the place. 712 00:35:54,080 --> 00:35:56,239 Speaker 4: Now, when you don't have success one season, you have 713 00:35:56,280 --> 00:35:58,640 Speaker 4: a choice. You're going to blow everything up? Are you 714 00:35:58,680 --> 00:36:01,120 Speaker 4: going to are you trying to hang onto some things 715 00:36:01,239 --> 00:36:03,480 Speaker 4: and just feel the things where you know there is 716 00:36:03,520 --> 00:36:06,200 Speaker 4: a void? And I think for us it was really 717 00:36:06,200 --> 00:36:08,560 Speaker 4: about this is not the time where you blow everything up. 718 00:36:09,000 --> 00:36:12,760 Speaker 4: We've got a major investment in our quarterback. 719 00:36:12,800 --> 00:36:13,640 Speaker 3: We believe in him. 720 00:36:13,680 --> 00:36:17,120 Speaker 4: We've got major investment in Ceedee Lamb and we believe 721 00:36:17,160 --> 00:36:20,719 Speaker 4: in him. We're about to look at another major investment 722 00:36:20,800 --> 00:36:23,000 Speaker 4: and Micah Parsons on the defensive side of the ball. 723 00:36:23,120 --> 00:36:25,239 Speaker 4: So you can't afford to go just blow it up. 724 00:36:25,680 --> 00:36:30,000 Speaker 4: So you have to have some consistency while still affecting 725 00:36:30,160 --> 00:36:33,040 Speaker 4: change where you need it, and we felt that Brian 726 00:36:33,360 --> 00:36:37,240 Speaker 4: Schottenhammer did just that because he knows everybody that's back there. 727 00:36:37,400 --> 00:36:40,480 Speaker 4: He knows our sore spots, he knows our challenges and 728 00:36:40,520 --> 00:36:43,320 Speaker 4: our opportunities, and we felt like that was the best 729 00:36:43,320 --> 00:36:46,920 Speaker 4: way to kind of keep some consistency, be prepared to 730 00:36:47,520 --> 00:36:49,920 Speaker 4: make the next step forward and make change where he 731 00:36:49,960 --> 00:36:50,319 Speaker 4: needs to. 732 00:36:50,520 --> 00:36:53,000 Speaker 10: And in the meantime, with this all going on, now 733 00:36:53,080 --> 00:36:55,680 Speaker 10: your practice field is filled with tennis courts. 734 00:36:56,280 --> 00:36:57,799 Speaker 9: Back to the tennis of all this. 735 00:36:58,600 --> 00:37:01,560 Speaker 1: Now you're at least like no one cares about. 736 00:37:01,360 --> 00:37:03,720 Speaker 6: The cowboys right here, come on. 737 00:37:04,200 --> 00:37:06,040 Speaker 7: But every que right I'm in down. 738 00:37:06,239 --> 00:37:07,600 Speaker 9: Everybody cares about the gun. 739 00:37:08,200 --> 00:37:11,640 Speaker 8: The champagne problem. Everyone wants to have is the cowboys 740 00:37:11,640 --> 00:37:14,719 Speaker 8: in the Super Bowl and the tennis tournament needing your 741 00:37:14,760 --> 00:37:18,200 Speaker 8: facilities and your team meeting the practice. It's not the 742 00:37:18,280 --> 00:37:21,280 Speaker 8: case this year. I don't know if all the tennis 743 00:37:21,280 --> 00:37:22,040 Speaker 8: people would love that. 744 00:37:22,080 --> 00:37:24,120 Speaker 5: Of course everyone wants cowboys, but I don't know how 745 00:37:24,120 --> 00:37:24,919 Speaker 5: that would how. 746 00:37:24,840 --> 00:37:26,640 Speaker 8: That would work out if that would be the case, 747 00:37:26,680 --> 00:37:28,600 Speaker 8: but hopefully it can be in the future. 748 00:37:28,719 --> 00:37:30,399 Speaker 6: Before we wrap, I do want to ask one quick 749 00:37:30,480 --> 00:37:33,080 Speaker 6: question about the business of tennis. To you, John, and 750 00:37:33,480 --> 00:37:35,920 Speaker 6: again like you guys break it down really nicely on 751 00:37:36,280 --> 00:37:39,839 Speaker 6: your pod. The question that comes to everyone who loves 752 00:37:39,840 --> 00:37:43,000 Speaker 6: the business of tennis is will there be a consolidation 753 00:37:43,200 --> 00:37:45,960 Speaker 6: of the tours ATP and w T A w t 754 00:37:46,080 --> 00:37:48,840 Speaker 6: A obviously being the women's side, ATP being the men's side. 755 00:37:49,160 --> 00:37:51,640 Speaker 6: Is that coming? Should it happen? Like, what's your read 756 00:37:51,680 --> 00:37:52,000 Speaker 6: on that. 757 00:37:52,280 --> 00:37:55,399 Speaker 8: I can't say with any certainty if that's going to happen. 758 00:37:55,440 --> 00:37:58,120 Speaker 8: I have heard that there's been some momentum there for 759 00:37:58,200 --> 00:38:00,840 Speaker 8: a long time, even back when Roger Better was playing. 760 00:38:00,880 --> 00:38:03,840 Speaker 8: He was sort of promoting that idea hasn't come to 761 00:38:03,960 --> 00:38:04,920 Speaker 8: fruition yet. 762 00:38:05,200 --> 00:38:06,160 Speaker 5: There are a lot of. 763 00:38:06,120 --> 00:38:09,600 Speaker 8: Combined events as it is right now, but the tours 764 00:38:09,640 --> 00:38:12,600 Speaker 8: are not necessarily combined. So I think that could be 765 00:38:12,600 --> 00:38:14,720 Speaker 8: something that would grow the game as a whole. 766 00:38:15,040 --> 00:38:16,680 Speaker 5: And if something potentially. 767 00:38:16,560 --> 00:38:18,759 Speaker 8: Maybe I think, but the calendar would have to work 768 00:38:18,760 --> 00:38:21,719 Speaker 8: out for Dallas to grab a women's event as well 769 00:38:21,719 --> 00:38:23,680 Speaker 8: at the same time as the men's event. I think 770 00:38:23,800 --> 00:38:26,160 Speaker 8: that's something to shoot for ideally down the road, because 771 00:38:26,200 --> 00:38:29,200 Speaker 8: obviously the Ford Center can host that no problem at all. 772 00:38:29,760 --> 00:38:32,000 Speaker 8: But we'll see if the tours do merge there's going 773 00:38:32,080 --> 00:38:34,600 Speaker 8: to be potentially some involvement with them in our sport. 774 00:38:34,600 --> 00:38:37,360 Speaker 2: Our Thanks to Jason Kelly and Julie Fine for that 775 00:38:37,480 --> 00:38:41,839 Speaker 2: interview with Charlotte Jones Anderson and John Isner. Thank you 776 00:38:42,120 --> 00:38:43,960 Speaker 2: for joining us. Tune in again next week for the 777 00:38:44,040 --> 00:38:47,480 Speaker 2: latest on the stories moving big old money world of sports. 778 00:38:47,719 --> 00:38:50,560 Speaker 2: You've been listening to The Bloomberg Business of Sports from 779 00:38:50,640 --> 00:38:52,880 Speaker 2: Bloomberg Radio around the world.