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Speaker 1: All right, I'm gonna get this storry, but this guy's

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Speaker 1: got to take it to the moon. Please walk up

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Speaker 1: to the stage and one and only you see them

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Speaker 1: right now.

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Speaker 2: We'll Lucas. Yeah, yep, it's so good to be with

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Speaker 2: you guys here today. Let's make some noise for the

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Speaker 2: introduction that was. That was pretty cool. I enjoyed that.

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Speaker 2: As my name is Will Lucas, the host and brand

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Speaker 2: manager for afro Tech and Black Tech Green Money. Afro

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Speaker 2: Tech is the largest black tech conference and digital platform

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Speaker 2: in the world. Our conference was just last month. We

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Speaker 2: had twenty five thousand black people in Austin, all scientists, engineers,

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Speaker 2: venture capitalists, founders, students who are trying to figure out

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Speaker 2: their new place in this new tech world. And so

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Speaker 2: I'm super excited to have this conversation with you guys

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Speaker 2: here today, specifically for this reason. As much as I

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Speaker 2: am a technology guy, a startup guy, and talk about

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Speaker 2: companies that go to you know, billion dollars evaluations, there's

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Speaker 2: something special to be said about AI and small business

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Speaker 2: that gets overlooked too often when we have these conversations.

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Speaker 2: And so today I'm so excited to do this because

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Speaker 2: I have some small businesses, so I'm hoping to learn

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Speaker 2: something from my interview also. But Cliff Worley seeing Director

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Speaker 2: of Portfolio Growth Marketing at k.

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Speaker 1: POR Capital now k POOR Capital is a special.

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Speaker 2: Venture capital firm because they specialize in impact investing, particularly

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Speaker 2: looking for black people, underrepresented communities, women, and etc.

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Speaker 1: To invest in. He supports their portfolio.

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Speaker 2: Companies in all aspects of digital and growth marketing strategies.

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Speaker 2: He received his BA from the University of California at Berkeley,

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Speaker 2: NBA from w Ollen Graduate School of Business at Babson College,

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Speaker 2: and after graduating from Babson, Cliff joined the Shark Group

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Speaker 2: Damon John. Y'all know Dami John Right.

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Speaker 1: Shark Tank You.

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Speaker 2: A branding consultancy firm created by Damon John, and as

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Speaker 2: Chief Digital Officer, he set the digital strategy for Damon

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Speaker 2: John and worked as a digital strategist for all of

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Speaker 2: his investments. Before a k POR Capital, he held the

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Speaker 2: role of co Chief Communications offered at the Kport Center,

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Speaker 2: where he managed the digital strategy to help make the

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Speaker 2: technology industry and entrepreneursship more diverse, inclusive, and impactful. He

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Speaker 2: is on the board of the Nasdak Entrepreneurial Center, a

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Speaker 2: nonprofit design to educate, innovate, and connect aspiring and current entrepreneurs.

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Speaker 2: Please welcome to the stage. Cliff Worley. Good to have you,

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Speaker 2: my brother, Thank you. I think you owner, I think

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Speaker 2: you are yeah, all right, all right, And so I

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Speaker 2: want to get a sense of who's in the room

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Speaker 2: before I toss up my first question. So can I

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Speaker 2: if you are a small business owner, can you raise

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Speaker 2: your hand pretty much like ninety percent of the room there.

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Speaker 2: If you are not a small business owner, maybe you

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Speaker 2: are a career person, just raising hand. You have a

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Speaker 2: really good job, you're happy with that. If you are

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Speaker 2: trying to figure it out, raise your hand in there's

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Speaker 2: a couple, there's now, there's that.

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Speaker 1: There's that.

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Speaker 2: I'm with that too. We trying to we're all trying

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Speaker 2: to figure it out. And so it's good to know

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Speaker 2: who's in the room. So as we tee up this conversation,

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Speaker 2: and so I wanted to have this teed off with

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Speaker 2: the theme of this conference, this this economic form, which

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Speaker 2: is making the case for optimism. And so often when

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Speaker 2: we talk about AI, it's one of either polar opposites.

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Speaker 2: Either it's gonna ruin us, it's gonna kill us, all

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Speaker 2: one day, it's gonna take all of our jobs. It's

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Speaker 2: gonna ruin our businesses, and we're gonna have to go

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Speaker 2: be subservient to some robot. Or it's gonna be remarkable

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Speaker 2: and set us up to where we don't have to

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Speaker 2: do the stupid stuff anymore. So, can you make a

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Speaker 2: case for optimism, particularly the small businesses with AI?

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Speaker 3: That's a great question.

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Speaker 1: Uh.

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Speaker 3: The good news is I'm on the optimism side.

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Speaker 4: I am not scared of robots taking over, not scared

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Speaker 4: of my job being lost.

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Speaker 3: But when I think about.

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Speaker 4: AI at the end of the day, it is supposed

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Speaker 4: to make us more productive so that we can give

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Speaker 4: more time to do things that we actually love.

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Speaker 3: Right, might be hang with the family, hang with your spouse.

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Speaker 4: What since AI launched last year, I've been able to

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Speaker 4: save so much time in doing my job that I

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Speaker 4: can do more or.

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Speaker 3: I could decide to just hang back.

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Speaker 4: And I think we're in the early stages of this,

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Speaker 4: but I'll go ahead and make the claim that we

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Speaker 4: may be seeing like a three day work week to AI.

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Speaker 2: Right, some of y'all like that something, Yeah, what other

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Speaker 2: advantages do you think in the next ten issuars? Things

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Speaker 2: like the three days work. We can continue on that

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Speaker 2: track if you could.

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Speaker 4: Yeah, I mean, I think one of the things I'd

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Speaker 4: like to see happen sooner than ten years would be

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Speaker 4: in the in the medical industry right where we can

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Speaker 4: solve diseases. I mean, I've seen stories where, you know,

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Speaker 4: the were kids that didn't know what disease they had.

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Speaker 4: They went to all these doctors and all of a sudden,

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Speaker 4: AI comes in there, scans it and identifies it on

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Speaker 4: the first try. And so just think about that, you know,

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Speaker 4: And the other piece of it is that And I

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Speaker 4: remember this was years ago, might have been twenty fourteen.

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Speaker 4: I went to this conference when I was working with

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Speaker 4: Damon and they were talking about the future of just technology,

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Speaker 4: and they were saying there was going to come this

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Speaker 4: point in time where technology is just going to go

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Speaker 4: super linear and just expand, and from there it'll just

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Speaker 4: go more and more and more. And so as you

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Speaker 4: think about it, like the price of technologies come down,

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Speaker 4: the power is going up. And so what you're seeing

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Speaker 4: right now today, which is amazing with AI, it's going

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Speaker 4: to two x by next year, it's going to four

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Speaker 4: x by the year after that. And so like the

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Speaker 4: question is what is not possible.

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Speaker 2: So there's people in this room who in the room,

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Speaker 2: I'm curious, has been a little skeptical about AI, reasonably skeptical.

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Speaker 2: That's you know, thirty forty percent of the room right there.

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Speaker 2: And so this, this conversation is so funny to me

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Speaker 2: because if you think about it, you've been using AI.

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Speaker 1: You just don't even realize it.

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Speaker 2: And so if you if you ever clicked the auto

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Speaker 2: complete on Google and you started writing a sentence and

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Speaker 2: it finished it for you, you're using AI.

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Speaker 1: I just want you all to know that.

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Speaker 2: Mackenzie put out a study in twenty twenty that said

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Speaker 2: black entrepreneurs tend to pursue businesses in less lucrative sectors.

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Speaker 2: We over index on food, restaurants, retail, healthcare also, And

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Speaker 2: so if you're in business in one of those sectors,

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Speaker 2: you're not just going to shut it down. What do

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Speaker 2: you do using AI? If I want to squeeze the

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Speaker 2: juice out of it, I'm already in business in one

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Speaker 2: of these sectors. This Small Business Administration even said this,

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Speaker 2: eighty percent of our business are in the bottom twenty

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Speaker 2: percent for sales revenue. Eighty percent of the businesses we

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Speaker 2: create as black people are in the bottom twenty percent barbershops.

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Speaker 1: Think about that.

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Speaker 2: If I want to leverage AI in the business that

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Speaker 2: I'm in, and I'm not making a bunch of money today,

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Speaker 2: but I want to grow, what are some things I

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Speaker 2: can do low hanging fruit that I can implement in

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Speaker 2: my daily work to help me squeeze more juice out

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Speaker 2: of this.

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Speaker 3: It's a great question.

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Speaker 4: Yeah, So I would say the way when I think

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Speaker 4: about AI is like I always think about what is

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Speaker 4: my stuck point in the day right or when I'm

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Speaker 4: doing a task when I'm like, oh, I don't feel

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Speaker 4: like writing that email, or I don't feel like I

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Speaker 4: just don't feel like doing something, or just a how

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Speaker 4: many you guys procrastinate?

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Speaker 3: I definitely do.

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Speaker 4: Okay, so here here, here, Here's one way to use

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Speaker 4: AI on procrastination is to really just kind of think about,

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Speaker 4: you know, what can AI do that can help you

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Speaker 4: get started. So let's say, for example, you need to

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Speaker 4: write a blog post for this week. You might use

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Speaker 4: AI to give you the topic. You might use AI

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Speaker 4: to give you the first paragraph.

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Speaker 3: You might give.

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Speaker 4: AI to write the entire blog post. Now, I am

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Speaker 4: not a writer. I went to a terrible public high school,

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Speaker 4: junior high, and elementary.

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Speaker 1: And she made something.

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Speaker 4: I made something to myself. But if you would give

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Speaker 4: me a job to write, I'm going to go hide

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Speaker 4: in a corner. But with AI, it has now turned

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Speaker 4: me into the best writer I've ever been. And this

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Speaker 4: is over the last year. I've always wanted to start

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Speaker 4: a newsletter and I just I don't even know where

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Speaker 4: to start. And I remember, and this is how easy

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Speaker 4: AI is is that I just wrote a paragraph down

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Speaker 4: in complete sentences, terrible punctuation. But I was like, this

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Speaker 4: is what I'm trying to say, can you make this better?

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Speaker 4: It turned my one paragraph of gibberish into three paragraphs

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Speaker 4: of gold.

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Speaker 3: Okay. I sent that email out. People were like, oh

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Speaker 3: my god, this is so good, and I'm.

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Speaker 4: Like, I know, oh, so I would look at it

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Speaker 4: as all the things that you're you know, that's taking

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Speaker 4: up a whole lot of time.

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Speaker 3: Oh, I don't feel like running social media today, you know.

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Speaker 4: I know it gives me, you know, customers, but I

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Speaker 4: just don't have the time to do it. Well, there's

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Speaker 4: so many things with AI tools now that makes running

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Speaker 4: social media so easy. I put out five videos a week,

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Speaker 4: one a day, and this thing takes me seconds to create.

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Speaker 4: So you have to think about AI as like how

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Speaker 4: does it give me back time to go work on

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Speaker 4: other things? If you want to launch a new product,

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Speaker 4: well maybe like AI can take care of the stuff

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Speaker 4: that's not moving as fast so that you can get

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Speaker 4: time to work on something else. So you really need

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Speaker 4: to think about, like what's getting you into that stuck

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Speaker 4: point and how you can use AI to get you

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Speaker 4: out of that.

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Speaker 2: I want to make this super related. We're gonna get

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Speaker 2: to Q and A at the end, but I want

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Speaker 2: to get this super relatable to somebody in their own

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Speaker 2: If you're entrepreneur, raise your hand again if you are

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Speaker 2: not intentionally using AI, and keep your hand up. If

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Speaker 2: you're an entrepreneur and you are not intentionally using AI,

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Speaker 2: keep your hand up. But if you are intentionally using it,

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Speaker 2: put your hand down. So those with your hands up.

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Speaker 2: You're an entrepreneur A and you're not intentionally using AI.

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Speaker 1: Good, all right?

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Speaker 2: You can you tell us what business you're in career

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Speaker 2: consulting so you help people figure out, you know, what

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Speaker 2: they want to do. They have some skills, a little

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Speaker 2: bit of knowledge about what they like, what they don't

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Speaker 2: like and they're trying to just find their way in

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Speaker 2: the world. Okay, what's your name Dana? Okay, Dana is

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Speaker 2: a career consultant. She is helping people figure out their.

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Speaker 1: Path in life.

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Speaker 2: She's not intentionally using AI today. How can she use

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Speaker 2: AI in her business?

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Speaker 1: Plenty of ways.

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Speaker 4: So, like, one thing that you can do is I

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Speaker 4: mean I'm assuming with you, like you have client calls, right,

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Speaker 4: and so there's probably some information that you have on

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Speaker 4: the client. So you could go to just I'm taking this,

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Speaker 4: for example, chat GBT and say I am a career

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Speaker 4: coach and I have this client and I'm going to

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Speaker 4: give you the client information and my goal is to

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Speaker 4: recommend you know, four different career paths.

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Speaker 3: Here are the four I have. Give me four that

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Speaker 3: I haven't thought of.

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Speaker 4: Seconds you have that call, she's like, whoever, it is

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Speaker 4: like it's like, oh wow, I.

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Speaker 3: Didn't think of that.

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Speaker 4: I mean, there's been so many times I've used AI

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Speaker 4: where I'm like, here's my situation, here's what I know.

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Speaker 3: What am I not thinking of? And it'll do something.

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Speaker 3: I'm like, oh man, that was good.

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Speaker 2: It was so interesting about this. So if you got

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Speaker 2: a phone on you, I want you to take or

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Speaker 2: have a notepad. I want you to write down chat GPT.

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Speaker 2: So if you chat GPT, write it down bookmarket on

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Speaker 2: your computer because it will be your best friend. And

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Speaker 2: so as we're thinking about that, I believe and I

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Speaker 2: want you to give me yours. I believe how to

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Speaker 2: write prompts is going to be one of the most

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Speaker 2: important skills because the way you just position that question,

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Speaker 2: that's the skills she's going to have to have.

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Speaker 1: The robot will do all the rest of the work.

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Speaker 2: So can you talk about how can I find success

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Speaker 2: if I'm intentionally using it? What are some ways I

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Speaker 2: can make sure I'm being successful with it?

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Speaker 3: Great question.

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Speaker 4: So the first thing you want to do, and I'll

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Speaker 4: just say, like CHATGBT basics one on one, you don't

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Speaker 4: even need to do crazy prompts. The better the prompt,

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Speaker 4: the better your answer you're going to get. But the

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Speaker 4: bare minimum you need to do is when you go

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Speaker 4: to chadgbt's you say either and you can do it

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Speaker 4: in any order. You can say, you know, this is

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Speaker 4: the goal that I'm trying to accomplish, so that they know.

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Speaker 4: And then the second thing is is I need you

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Speaker 4: to act as blank I need to act as a writer.

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Speaker 4: I need you to act as a marketer. I need

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Speaker 4: you to ask as a social media manager.

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Speaker 3: I need you. You need to tell AI what to

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Speaker 3: be and what to act like.

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Speaker 4: And once you do that, you type that in and

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Speaker 4: then it it has the context, it has the tasks

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Speaker 4: that you want to complete, and then it'll do it

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Speaker 4: from there. So that's like the bare minimum. But this

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Speaker 4: is the goal that I learned not too long ago,

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Speaker 4: is that when you don't know what to ask chat GBT,

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Speaker 4: you can ask chat GBT what should I ask you?

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Speaker 3: And it will give you the prompt to ask.

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Speaker 1: That's good, wasn't it? That was good? They're like, oh,

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Speaker 1: I didn't know. I didn't know.

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Speaker 2: And so one of the things that you said that

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Speaker 2: I loved and I want to go a level deeper

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Speaker 2: on is you can say act as if you know,

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Speaker 2: I'm an artist or et cetera. But did you know

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Speaker 2: you can also have it respond to you with the

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Speaker 2: language like let's say I'm a career consultant, and who's

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Speaker 2: the biggest who's the biggest career consultant company out there?

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Speaker 1: Who's that?

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Speaker 2: Give me the company? Any company a big one? Okay,

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Speaker 2: Robin Hat, Robert Hath. Okay, you can say, I want

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Speaker 2: to write a new copy for my website, write it

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Speaker 2: as if I'm Robert Hath in the style of that language,

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Speaker 2: in the kind of language they use.

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Speaker 1: You could say, write it as if.

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Speaker 2: I'm Jay Z, and it will give you your career

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Speaker 2: consultancy copyback.

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Speaker 1: For your website in the voice of Jay Z.

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Speaker 2: And so can you talk about as we're going through this,

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Speaker 2: because there are people in this room who who was

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Speaker 2: in the room COVID actually pushed you to be an entrepreneur.

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Speaker 2: COVID pushed you to going forward and with your business goals,

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Speaker 2: and so there are things about being future proof because

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Speaker 2: we think about okay, as I'm a freelancer, I'm a creative.

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Speaker 2: Maybe there may be some social media marketers in the room,

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Speaker 2: There may be some other freelancers. How can they be

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Speaker 2: more future proof when AI can write the copy and

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Speaker 2: they don't have to write the copy anymore.

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Speaker 3: Yeah, that's a great, great question. You know.

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Speaker 4: I think the analogy I'll use is a story I

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Speaker 4: heard from the CEO of open AI and he said that,

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Speaker 4: you know, one of his friends in Europe who's a teacher,

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Speaker 4: said Yo Man all my students are using chat GBT

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Speaker 4: to write their papers, and his response was, maybe we

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Speaker 4: need to stop testing them on writing papers. And so

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Speaker 4: bars there's going to be And this is what I

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Speaker 4: truly see, is that what's coming is that we're not

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Speaker 4: going the nature of work is going to change.

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Speaker 3: Right.

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Speaker 4: There may be a day where you send your virtual

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Speaker 4: self to the meeting with other virtual people and that

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Speaker 4: thing comes back and tells you what happened in the

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Speaker 4: meeting while you were just cooking, you know. So when

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Speaker 4: you talk about future proofing, you know, I really I

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Speaker 4: think you need to start when you pay attention to AI,

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Speaker 4: you need to start looking at what is the thing

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Speaker 4: that is going to be automated in the future, Like

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Speaker 4: you know, like I think we'll be at a place

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Speaker 4: maybe by and I'm starting to see a little bit

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Speaker 4: of it, but we'll be at a place maybe by

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Speaker 4: the end of next year where you can say I

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Speaker 4: want a website built and this is what I want

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Speaker 4: on it, and it'll just build a whole website for you.

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Speaker 4: There's tools out there that do that now, but like

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Speaker 4: to be good. Right, So if you're in the website

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Speaker 4: development business, you've got to be aware of that. So

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Speaker 4: you've got to figure out, Okay, what is it that

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Speaker 4: I'm going to pivot you in this right? And it

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Speaker 4: may be instead of you developing you know, you pay

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Speaker 4: you know, you get paid fifty thousand dollars to develop

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Speaker 4: a website. Well, those days might be coming to an end.

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Speaker 4: So instead you might be doing fifty websites for one

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Speaker 4: thousand dollars. You're still making your fifty grand. So think

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Speaker 4: about this is like productivity is going to go up.

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Speaker 2: You mentioned at the beginning, you talked about, you know,

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Speaker 2: the AI could solve a health care related issue and

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Speaker 2: et cetera. There are several issues that play black owned

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Speaker 2: businesses when you think about access to capital, how to

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Speaker 2: attract talent, How can I scale and grow my business

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Speaker 2: without putting so much blood, sweat and tears into this thing?

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Speaker 2: What are some other ways for small businesses? Specifically, AI

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Speaker 2: can help solve somebody problems?

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Speaker 4: Yeah, I mean, I think, going back to your earlier point,

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Speaker 4: one of the things that you know I use AI for.

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Speaker 4: I think I call AIS like my my universal personal intern,

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Speaker 4: right and this thing is super smart, right like, and

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Speaker 4: they say open AI or CHAGYBT it would take a

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Speaker 4: human twenty thousand years and eight hours a day to

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Speaker 4: have the same amount of information, right.

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Speaker 3: So this thing is super intelligent.

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Speaker 1: Right.

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Speaker 4: And so if you see something out there that's like

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Speaker 4: really good copy or really good website or something that's

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Speaker 4: really good, I usually will just give that as an

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Speaker 4: example to CHADGBT and say, here's my business. I need

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Speaker 4: something like this, right, And I don't know, I feel

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Speaker 4: like it's it's like, I'll give it another example for

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Speaker 4: like from a money standpoint. So I was throwing an

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Speaker 4: event and our spot sponsor backed out last minute one

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Speaker 4: week before the event, and I had one hundred people

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Speaker 4: coming and it was you know, it was like seventy

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Speaker 4: five eight thousand dollars and seventy five hundred eight thousand dollars.

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Speaker 4: And I was like, you know, I need to write

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Speaker 4: a really good email to potential sponsors, like hey, I'm

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Speaker 4: in a I'm in a bind, right, And so I

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Speaker 4: wrote the email. You know, it was terrible, and so

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Speaker 4: I put it into AI and I said, you know,

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Speaker 4: here's the situation. I really need an email that's going

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Speaker 4: to convince these people that I need this money. And

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Speaker 4: so it wrote the email and the email title was

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Speaker 4: like exciting.

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Speaker 3: Opportunity you don't want to miss out on.

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Speaker 4: You know, some something something like that, I got eighty five.

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Speaker 3: Hundred dollars in two days.

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Speaker 4: Those people responded like this, and so you know anything

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Speaker 4: that you're struggling on from a money standpoint, My thing

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Speaker 4: is like it's almost like a business coach too.

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Speaker 3: Ask it. Say Hey, this is my situation.

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Speaker 4: I only have three thousand dollars for the next month

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Speaker 4: and a half for marketing.

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Speaker 3: What do you think I should put it towards?

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Speaker 1: Right? I save it? Right?

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Speaker 3: Should I not even use it? Like?

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Speaker 4: Use this thing is like super smart, and so just

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Speaker 4: use it as in many ways as you can to

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Speaker 4: ask it these questions that you're struggling with.

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Speaker 2: Right, I want to do the same exercise I did

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Speaker 2: with Dana. I think it was two or three more times.

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Speaker 2: If you are an entrepreneur, raise your hand and if

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Speaker 2: you are intentionally using AI, put your hand down.

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Speaker 1: Let's pick you right there, maroon shirt. What's your name? Yes, Monica?

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Speaker 1: What business are you in?

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Speaker 2: Monica is is a production company and a credit repair company.

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Speaker 2: You are not intentionally using AI today? What issues are

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Speaker 2: you having growing your business? I mean, let me actually

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Speaker 2: give you another one talking about your challenges. How does

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Speaker 2: she solve these problems?

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Speaker 4: Okay, so for credit repair, So let's go to the

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Speaker 4: best creditor repair person out there. Right, you go to

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Speaker 4: their Instagram account. You see a video that's gone viral

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Speaker 4: for them.

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Speaker 3: Right, there's a.

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Speaker 4: Tool called four play dot co that will take the

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Speaker 4: script that that person wrote in that video.

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Speaker 1: You give it your.

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Speaker 4: Business and it'll rewrite it in your business name, and

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Speaker 4: you go record that same video.

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Speaker 3: It's called four play dot co.

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Speaker 4: So I've got a lot of tools, so I'm gonna

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Speaker 4: spit out a lot of things. But yeah, so that's

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Speaker 4: like that's like one example of you know, and then

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Speaker 4: I would also say, maybe like just let them know

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Speaker 4: this is what this is what I am doing to

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Speaker 4: attract clients. What are the other things that I can

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Speaker 4: actually do. There's a tool called get it out dot

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Speaker 4: io where you can scrape a competitor's website and it'll

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Speaker 4: give you the profile of the person that they're actually targeting.

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Speaker 4: So if you see a company that's doing well, My

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Speaker 4: thing is anybody who's doing well can be imitated.

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Speaker 3: Now those days are it's game on, just like they've been.

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Speaker 4: Doing to us, right, but now it's you know, and

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Speaker 4: when I talk about these AI tools, these tools are

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Speaker 4: five dollars, ten dollars, fifteen dollars, twenty dollars. I haven't

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Speaker 4: seen nothing over fifty dollars. And then tell me the

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Speaker 4: second the production about the writing.

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Speaker 1: Yep, got it and the challenge there you're having is what.

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Speaker 3: Got it? Got it?

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Speaker 4: So I would just for example, like let's just say

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Speaker 4: you're making horror films and it's Halloween, right, So what

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Speaker 4: I would do is I would take all of the

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Speaker 4: scripts that I've written, give that to chat GBT, right,

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Speaker 4: so it knows how I write scripts. The second thing

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Speaker 4: I would do is I would give it all the

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Speaker 4: latest blockbuster Hollywood horror films that are out right now,

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Speaker 4: grab the title of it, put that in there, and say,

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Speaker 4: write me the next blockbuster film.

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Speaker 3: In my writing, this comparable to something like this.

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Speaker 4: Yeah right, like because it's about it's about it's two

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Speaker 4: things that this AI can do. It's it can take

440
00:22:23,960 --> 00:22:26,639
Speaker 4: what you have already been doing to learn you to

441
00:22:26,680 --> 00:22:27,639
Speaker 4: say Okay, I got it.

442
00:22:27,720 --> 00:22:28,360
Speaker 3: I know you.

443
00:22:28,800 --> 00:22:30,680
Speaker 4: Now tell me what the next thing is to do,

444
00:22:31,280 --> 00:22:34,000
Speaker 4: which is like, okay, this is the end result of

445
00:22:34,040 --> 00:22:36,199
Speaker 4: what I'm trying to be like and I need you

446
00:22:36,280 --> 00:22:40,200
Speaker 4: to come up with the concept and write the script.

447
00:22:41,040 --> 00:22:42,720
Speaker 2: So like this whole half of the room. Half of

448
00:22:42,760 --> 00:22:45,800
Speaker 2: them got shook, half of them got excited. Just now

449
00:22:46,240 --> 00:22:49,800
Speaker 2: they're like what in the world, And then the other

450
00:22:49,840 --> 00:22:50,480
Speaker 2: ones are like.

451
00:22:50,400 --> 00:22:51,119
Speaker 3: I'm using that.

452
00:22:51,520 --> 00:22:55,359
Speaker 2: Yeah, we are running on because this conversation could happen

453
00:22:55,400 --> 00:22:57,560
Speaker 2: for two more hours. And so here's what I want

454
00:22:57,560 --> 00:22:59,400
Speaker 2: to do. I'm going to give you because here's one

455
00:22:59,480 --> 00:23:02,200
Speaker 2: I think it's super important. There's a quote I found

456
00:23:02,320 --> 00:23:05,040
Speaker 2: on your website, whereas you said, here's the tricky thing

457
00:23:05,040 --> 00:23:09,200
Speaker 2: about digital marketing. Nothing stays the same for long. As

458
00:23:09,200 --> 00:23:12,240
Speaker 2: soon as marketers discover a tactic that works, the clocks

459
00:23:12,240 --> 00:23:15,040
Speaker 2: start ticking. Before long, that hack is saturated and it

460
00:23:15,080 --> 00:23:18,080
Speaker 2: stops working. It happens to everything. And here's why I

461
00:23:18,119 --> 00:23:20,040
Speaker 2: bring that up is because a year ago we were

462
00:23:20,040 --> 00:23:24,040
Speaker 2: talking about NFTs and the blockchain. We're still talking about

463
00:23:24,040 --> 00:23:26,680
Speaker 2: the blockchain, but this stuff happened so fast. A year

464
00:23:26,720 --> 00:23:29,240
Speaker 2: before that we were talking about the metaverse, and the

465
00:23:29,320 --> 00:23:31,880
Speaker 2: year before that we were talking about you know something else,

466
00:23:32,040 --> 00:23:35,520
Speaker 2: you know, the VR Charlene and THEO Goodness Ease, And

467
00:23:35,600 --> 00:23:40,520
Speaker 2: so this stuff happens so fast. How these are small

468
00:23:40,520 --> 00:23:43,600
Speaker 2: business owners. They don't have all day every day to

469
00:23:43,600 --> 00:23:46,800
Speaker 2: be trying to figure out the next thing and staying

470
00:23:46,800 --> 00:23:50,159
Speaker 2: ahead of the curve. How do you advise them to

471
00:23:50,400 --> 00:23:52,440
Speaker 2: get acclimated and keep up?

472
00:23:54,640 --> 00:23:57,440
Speaker 4: Well, First, I say, followed me on social media, because

473
00:23:57,520 --> 00:24:00,480
Speaker 4: every single day I go through well, let's just say this,

474
00:24:01,880 --> 00:24:04,280
Speaker 4: every week there are or I should say every day,

475
00:24:04,280 --> 00:24:04,800
Speaker 4: there's two.

476
00:24:04,720 --> 00:24:07,520
Speaker 3: Hundred new tools developed AI tools every day.

477
00:24:08,000 --> 00:24:12,360
Speaker 4: Okay, I try to sort through those, and every week

478
00:24:12,400 --> 00:24:15,760
Speaker 4: I put out the five best, and so I do

479
00:24:15,800 --> 00:24:18,280
Speaker 4: it on social and I also have a newsletter where

480
00:24:18,400 --> 00:24:20,480
Speaker 4: it's just delivered to your inbox, so they like, let

481
00:24:20,520 --> 00:24:23,119
Speaker 4: me do that hard work for you. But in terms

482
00:24:23,160 --> 00:24:26,359
Speaker 4: of how do you stay relevant, what you have to

483
00:24:26,400 --> 00:24:29,320
Speaker 4: recognize is that it is the Wow Wow West right now,

484
00:24:29,920 --> 00:24:35,359
Speaker 4: which means anything is possible. I could clone you right now.

485
00:24:35,760 --> 00:24:38,840
Speaker 4: If your voice is online, I can clone you have

486
00:24:39,000 --> 00:24:42,199
Speaker 4: it look exactly like you have it in your voice,

487
00:24:42,320 --> 00:24:45,639
Speaker 4: and I can do it for five dollars in probably

488
00:24:46,480 --> 00:24:49,880
Speaker 4: six minutes. So that's the wild wild West right now,

489
00:24:50,320 --> 00:24:52,240
Speaker 4: right And that's not going to be here for long.

490
00:24:52,320 --> 00:24:53,879
Speaker 4: But if you wanted to do something like that in

491
00:24:53,880 --> 00:24:55,679
Speaker 4: your marketing, you know you could.

492
00:24:56,400 --> 00:24:59,080
Speaker 3: So but I always give this advice is.

493
00:24:59,040 --> 00:25:02,639
Speaker 4: That there are tools that are really, really good and

494
00:25:02,680 --> 00:25:05,159
Speaker 4: they just disappear. Like, for example, I used to use

495
00:25:05,200 --> 00:25:07,800
Speaker 4: this tool for Twitter, was one of the best tools. Well,

496
00:25:07,840 --> 00:25:10,679
Speaker 4: now the Elon CEO he's cut off all API access.

497
00:25:10,680 --> 00:25:12,240
Speaker 4: You got to pay ten thousand dollars a month if

498
00:25:12,240 --> 00:25:13,159
Speaker 4: you want API access.

499
00:25:13,200 --> 00:25:13,919
Speaker 3: That tool's gone.

500
00:25:14,440 --> 00:25:17,360
Speaker 4: So it was all those people who used that tool beforehand,

501
00:25:17,560 --> 00:25:20,440
Speaker 4: that grew their Twitter accounts using that tool that won.

502
00:25:21,359 --> 00:25:23,440
Speaker 4: And you saw what happened last week with open AI.

503
00:25:24,119 --> 00:25:26,119
Speaker 4: You know there was a second there where we were like,

504
00:25:26,840 --> 00:25:31,320
Speaker 4: is chadjbt gone? Cause if so, I've been using that

505
00:25:31,359 --> 00:25:34,840
Speaker 4: every single day. So you need to make sure that

506
00:25:34,880 --> 00:25:37,440
Speaker 4: you're taking advantage of these tools. And I would say

507
00:25:37,440 --> 00:25:38,800
Speaker 4: at the end of the day, like the if you're

508
00:25:38,800 --> 00:25:41,240
Speaker 4: going to take one tool away, it would be chad GBT.

509
00:25:43,600 --> 00:25:46,440
Speaker 2: If you're an entrepreneur, raise a hand. If you are

510
00:25:46,520 --> 00:25:51,600
Speaker 2: intentionally using AI, put your hand down. You okay, you

511
00:25:51,640 --> 00:25:55,600
Speaker 2: already got you. Let's go right here. What's the right there? Yes, yes,

512
00:25:55,640 --> 00:26:00,760
Speaker 2: you ma'am, there's your name on fronka.

513
00:26:01,280 --> 00:26:03,280
Speaker 1: Oh I got it. The second time. I love that.

514
00:26:04,280 --> 00:26:10,560
Speaker 2: Done with your business, financial wellness, business and talk to

515
00:26:10,600 --> 00:26:12,520
Speaker 2: me about any issues in your business that are going

516
00:26:12,560 --> 00:26:14,000
Speaker 2: on right now? What are you trying to solve for?

517
00:26:22,560 --> 00:26:24,480
Speaker 2: You want to you want to promote and scale your business?

518
00:26:25,520 --> 00:26:28,160
Speaker 2: How can she promote and scale this business?

519
00:26:28,480 --> 00:26:41,800
Speaker 4: So you say you're trying to narrow down the markets.

520
00:26:36,359 --> 00:26:37,640
Speaker 1: To do more targeted marketing?

521
00:26:39,840 --> 00:26:40,720
Speaker 3: Got it? Got it?

522
00:26:41,280 --> 00:26:41,399
Speaker 1: So?

523
00:26:42,920 --> 00:26:43,880
Speaker 3: Using and you want AI?

524
00:26:44,040 --> 00:26:48,240
Speaker 4: So I mean I guess like you could essentially like

525
00:26:48,640 --> 00:26:51,159
Speaker 4: find the best, like somebody that you want to be

526
00:26:51,359 --> 00:26:54,159
Speaker 4: like out there and figure out who their target market

527
00:26:54,200 --> 00:26:54,920
Speaker 4: is using AI.

528
00:26:55,480 --> 00:26:56,800
Speaker 3: Well, there's like tools out there.

529
00:26:57,640 --> 00:27:00,840
Speaker 4: I'm trying to think of something else, like a tool

530
00:27:00,840 --> 00:27:03,720
Speaker 4: that can scan somebody's followers and figure out what demographic

531
00:27:04,000 --> 00:27:06,199
Speaker 4: is the best, biggest demographic. But the other piece of

532
00:27:06,240 --> 00:27:08,080
Speaker 4: it is is like and I'll just give you this

533
00:27:08,440 --> 00:27:10,159
Speaker 4: just like a general marketing tip. When you're doing this

534
00:27:10,240 --> 00:27:12,040
Speaker 4: kind of spray and pray and just trying to figure

535
00:27:12,040 --> 00:27:16,320
Speaker 4: out who my target market is. The second someone buys,

536
00:27:16,720 --> 00:27:18,399
Speaker 4: you need to go look that person up and go

537
00:27:18,400 --> 00:27:20,400
Speaker 4: figure out who that is. And if you can't find

538
00:27:20,400 --> 00:27:24,240
Speaker 4: them online with AI, then pick up the phone and

539
00:27:24,240 --> 00:27:25,920
Speaker 4: call them or send an email to them.

540
00:27:25,920 --> 00:27:26,800
Speaker 3: Because it was.

541
00:27:26,800 --> 00:27:29,080
Speaker 4: One day I was running this period of TI where

542
00:27:29,119 --> 00:27:31,520
Speaker 4: I was running this business for Damon and I was

543
00:27:31,560 --> 00:27:33,440
Speaker 4: struggling with marketing and I couldn't figure it out.

544
00:27:33,880 --> 00:27:37,120
Speaker 3: And so what I did was I ended up taking

545
00:27:37,119 --> 00:27:37,800
Speaker 3: the email.

546
00:27:37,560 --> 00:27:41,199
Speaker 4: Addresses of everybody that purchased, and then I ran them

547
00:27:41,200 --> 00:27:42,840
Speaker 4: through this software. I can't even remember the name of

548
00:27:42,840 --> 00:27:44,520
Speaker 4: it because it was so long ago, but I know

549
00:27:44,560 --> 00:27:47,159
Speaker 4: it still exists. But it told me the demographics of

550
00:27:47,200 --> 00:27:50,040
Speaker 4: all the people who bought, and it was black women

551
00:27:50,320 --> 00:27:54,040
Speaker 4: forty to forty five. So now I took that information

552
00:27:54,160 --> 00:27:56,640
Speaker 4: and then started running my marketing to black women forty five.

553
00:27:57,040 --> 00:27:59,639
Speaker 4: Sales spiked because at the end of the day, it's

554
00:27:59,640 --> 00:28:00,760
Speaker 4: about who was pulling out.

555
00:28:00,640 --> 00:28:03,800
Speaker 3: That credit card? Right, So hopefully that's helpful.

556
00:28:04,640 --> 00:28:09,200
Speaker 2: Are there small business opportunities in the AI space? If

557
00:28:09,200 --> 00:28:10,879
Speaker 2: I'm not building a startup, I'm not trying to go

558
00:28:10,960 --> 00:28:13,159
Speaker 2: to Silicon Valley raised millions of dollars?

559
00:28:13,240 --> 00:28:14,080
Speaker 3: Yeah, oh for sure.

560
00:28:14,119 --> 00:28:14,440
Speaker 1: I'll give you.

561
00:28:14,520 --> 00:28:16,439
Speaker 4: I'll give you an example of just something that that

562
00:28:16,560 --> 00:28:19,720
Speaker 4: happened recently. I created this like mini course on how

563
00:28:19,760 --> 00:28:23,840
Speaker 4: to create an avatar, how to make yourself like virtual Right. This,

564
00:28:24,240 --> 00:28:25,760
Speaker 4: a girl I went to high school with hits me

565
00:28:25,840 --> 00:28:28,360
Speaker 4: up last week and she goes thank you so much

566
00:28:28,359 --> 00:28:29,640
Speaker 4: for that course, and you know, I took your course.

567
00:28:29,720 --> 00:28:32,920
Speaker 4: She's like, but now I have a business making avatars

568
00:28:32,920 --> 00:28:35,959
Speaker 4: for other people. So she took my course and developed

569
00:28:35,960 --> 00:28:38,000
Speaker 4: a business out of it. And she's like, I got

570
00:28:38,000 --> 00:28:40,400
Speaker 4: somebody for a thousand dollars doing this, thousand dollars doing this,

571
00:28:40,520 --> 00:28:41,040
Speaker 4: And I'm like.

572
00:28:41,320 --> 00:28:43,720
Speaker 3: Man, you need to give me cut to away. But

573
00:28:44,040 --> 00:28:44,680
Speaker 3: you see what I mean.

574
00:28:44,720 --> 00:28:47,360
Speaker 4: It's like, I think we're gonna be I think I

575
00:28:47,800 --> 00:28:50,240
Speaker 4: think this is my this is my like overall take

576
00:28:50,280 --> 00:28:53,480
Speaker 4: on AI. I think AI is going to force each

577
00:28:53,520 --> 00:28:55,880
Speaker 4: and every one of us to have our own business

578
00:28:56,040 --> 00:28:57,360
Speaker 4: because it's going to be so easy.

579
00:28:59,080 --> 00:28:59,920
Speaker 1: I want to do one more.

580
00:29:00,000 --> 00:29:03,680
Speaker 2: If you're entrepreneur region and you are intentionally using a

581
00:29:03,800 --> 00:29:08,840
Speaker 2: I put it down black and white stripes. What's your

582
00:29:08,880 --> 00:29:12,280
Speaker 2: what's your name, Sharanda? What's your business?

583
00:29:14,200 --> 00:29:19,000
Speaker 1: Yeah?

584
00:29:19,160 --> 00:29:23,800
Speaker 2: Young girls eight to seventeen, ten, ten to seventeen, youth development,

585
00:29:23,960 --> 00:29:27,240
Speaker 2: helping them become better. What's what challenges are you faced

586
00:29:27,280 --> 00:29:28,000
Speaker 2: within your business?

587
00:29:46,000 --> 00:29:46,719
Speaker 1: Some more targeting.

588
00:29:46,720 --> 00:29:48,320
Speaker 3: I don't know if you want to go yeah, yeah, no,

589
00:29:48,400 --> 00:29:48,960
Speaker 3: it's all good.

590
00:29:50,360 --> 00:29:53,440
Speaker 4: So I'm gonna give like two part answers. So like,

591
00:29:53,520 --> 00:29:55,640
Speaker 4: let's just say, for example, like you were able to

592
00:29:55,680 --> 00:29:58,680
Speaker 4: get an email list of parents, right you had they

593
00:29:58,720 --> 00:29:59,960
Speaker 4: had signed up on your website.

594
00:30:01,160 --> 00:30:02,080
Speaker 3: There's an AI.

595
00:30:01,920 --> 00:30:05,200
Speaker 4: Tool where you can record one video once so you

596
00:30:05,200 --> 00:30:08,760
Speaker 4: can say, hey, you know, you know, hey John and Mary,

597
00:30:09,600 --> 00:30:12,400
Speaker 4: you know, this is what I do. I'm really interested in,

598
00:30:12,680 --> 00:30:14,840
Speaker 4: you know, uh, you know, connecting with your child on

599
00:30:14,880 --> 00:30:18,720
Speaker 4: this And here's our story. And let's say you had

600
00:30:18,880 --> 00:30:23,400
Speaker 4: one thousand email addresses in one thousand names. There's an

601
00:30:23,400 --> 00:30:27,440
Speaker 4: AI tool that can basically read the names on the

602
00:30:27,520 --> 00:30:30,400
Speaker 4: list and say it in your voice so that you

603
00:30:30,440 --> 00:30:32,400
Speaker 4: don't have to record one thousand videos.

604
00:30:33,600 --> 00:30:35,360
Speaker 3: Right And the name of.

605
00:30:35,360 --> 00:30:40,200
Speaker 4: It it's slipping in my mind, but probably Hagen is

606
00:30:40,240 --> 00:30:47,160
Speaker 4: one option. Synthesias another option, and tavis dot io is

607
00:30:47,200 --> 00:30:47,840
Speaker 4: another option.

608
00:30:51,160 --> 00:30:54,240
Speaker 1: So ask chat GPT to spell it for you.

609
00:30:55,360 --> 00:30:59,240
Speaker 2: Go to chat GPTA spell syntious for me.

610
00:31:01,160 --> 00:31:02,400
Speaker 1: It's gonna give you answer.

611
00:31:03,480 --> 00:31:06,640
Speaker 3: I think it's t A v u s t a

612
00:31:06,800 --> 00:31:12,479
Speaker 3: v us dot io. I believe, so synthesia. Don't make

613
00:31:12,520 --> 00:31:12,960
Speaker 3: me spell that.

614
00:31:14,800 --> 00:31:15,880
Speaker 1: C y n ts you.

615
00:31:16,080 --> 00:31:17,280
Speaker 3: But here's the good news is that.

616
00:31:17,360 --> 00:31:23,680
Speaker 4: I have Yeah, yeah, this is I do have a

617
00:31:23,680 --> 00:31:27,040
Speaker 4: website that does have all of the tools that I've talked.

618
00:31:26,920 --> 00:31:27,840
Speaker 1: About plug your stuff.

619
00:31:27,840 --> 00:31:29,920
Speaker 2: So so we so there's gonna be a line to

620
00:31:29,960 --> 00:31:33,040
Speaker 2: see you outside number one. But give your website, give

621
00:31:33,080 --> 00:31:35,680
Speaker 2: your social media stuff so people can follow along.

622
00:31:35,760 --> 00:31:38,600
Speaker 4: So if you want a website of all the tools,

623
00:31:38,640 --> 00:31:42,080
Speaker 4: it's Askamarketer dot a. I that is two hundred over

624
00:31:42,120 --> 00:31:44,360
Speaker 4: two hundred tools and I update that daily.

625
00:31:44,760 --> 00:31:45,080
Speaker 3: Okay.

626
00:31:45,600 --> 00:31:47,680
Speaker 4: Second thing is I have a newsletter if you want

627
00:31:47,800 --> 00:31:48,920
Speaker 4: the hottest AI.

628
00:31:48,760 --> 00:31:50,600
Speaker 1: Tool GPS, writing it about it.

629
00:31:50,680 --> 00:31:57,440
Speaker 4: It ain'ty. That website is uh m t y s

630
00:31:57,560 --> 00:31:59,800
Speaker 4: k dot com marketing tools. You should know m t

631
00:32:00,080 --> 00:32:03,480
Speaker 4: ik dot com. And then all socials is just physical Cliff.

632
00:32:03,480 --> 00:32:05,280
Speaker 4: If you want to see the videos and kind of

633
00:32:05,280 --> 00:32:07,440
Speaker 4: get a little bit of a mini demo, I release

634
00:32:07,880 --> 00:32:09,160
Speaker 4: a tool every single day.

635
00:32:09,960 --> 00:32:12,560
Speaker 1: Yeah, I'll make some noise with Cliff makes some noise