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Speaker 1: Heard around the world on the I Heart Radio app,

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Speaker 1: Apple podcast or wherever you get your podcast. It's Cannabis

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Speaker 1: Talk one on one with Blue and Joe Grande. Hello,

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Speaker 1: welcome to Cannabis Talk one on one, the world's number

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Speaker 1: one source for everything cannabis. My name alongside of me

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Speaker 1: is Joe Joe. Joe, Joe Joe. Thank you for you

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Speaker 1: like that. I did. I like the Starburst that I

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Speaker 1: have in my mouth right now. I had my mouth

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Speaker 1: so watery I came and talk normal. Your eyes are

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Speaker 1: watering too because of it. What flavor is flavor? I

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Speaker 1: put two in my mouth right now, and you know

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Speaker 1: when you're about to talk and you have that something

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Speaker 1: in your mouth, it's just all watering. What baking flavors

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Speaker 1: yellow and pink. That's almost got like a pink lemonade,

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Speaker 1: almost like a strawberry lemonade. Yeah, thank you guys for

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Speaker 1: enjoying that starburst with me. This segment is brought to

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Speaker 1: you by Starburs, an enjoyable flavor if they were only

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Speaker 1: so lucky, but that is literally what I had in

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Speaker 1: my mouth. So thank you guys for listening to our podcast,

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Speaker 1: Gonna Talk one on one all around the world. And

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Speaker 1: make sure you check out the website Cannabis Talk one

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Speaker 1: on one dot com as we are the world's number

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Speaker 1: one source for everything cannabis. So many great articles and

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Speaker 1: blogs on the site. Call us up anytime. What a

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Speaker 1: great year that was. Check out the ig pages at

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Speaker 1: Cannabis Talk one on one. My brother Blue is at

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Speaker 1: the number one, Christopher Wright and I'm at Joe Grand

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Speaker 1: fifty two. And if you're looking to girl plant you guys,

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Speaker 1: if you want to trust in cannabis seed at a

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Speaker 1: fair price, you need to head to Rocket Seeds dot

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Speaker 1: com on I g at Rocket Underscore Seeds on the

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Speaker 1: school on the show today, not the Scull but the show.

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Speaker 1: Keith is that it's Kei Huffman. Now he's the founder

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Speaker 1: Keiv like Keith, but no f with a ke Keith

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Speaker 1: Now he's the founder and CEO of Engage Your Brands. Now,

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Speaker 1: Kiev Huffman understands not only music but music lifestyle. Right.

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Speaker 1: Their team is stepped in the music industry and the

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Speaker 1: business of music. They know how music drives tests and culture.

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Speaker 1: They partner with the best in class cannabis cultivators and

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Speaker 1: leverage that knowledge in the legal cannabis industry now whether

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Speaker 1: Riffin and Raven, they engage with music fans and cannabis

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Speaker 1: consumers where they are all over the place right. Their

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Speaker 1: brands are based on long standing relationships and deep history

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Speaker 1: with music industry veterans in front of the mic, production

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Speaker 1: and DJ boost. These relationships are now manifesting in exciting

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Speaker 1: new ways as the as the music and legal cannabis

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Speaker 1: industries collide, which is dope because it's kind of what

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Speaker 1: we're doing to Blue right, It's like what we come

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Speaker 1: from and that to that end, you guys, they've created

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Speaker 1: cannabis brands that relate to specific music genres and communities

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Speaker 1: that aligned with them. Come say what's up to the brand?

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Speaker 1: Heavy Grass October six to the ninth at after Shock,

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Speaker 1: the four day heavy metal festival in Sacramento, California, where

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Speaker 1: we pop at. So if you're out there in Sacramento,

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Speaker 1: go to Aftershock and support this event. Let's welcome to

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Speaker 1: the show, you guys, keep up man man. Make sure

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Speaker 1: you check them out on social media at heavy Grass Official,

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Speaker 1: at neon loops, on TikTok It's heavy Grass Official. Keith,

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Speaker 1: thank you so much for coming on the show, brother

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Speaker 1: for having me so are you throwing Aftershock? So every

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Speaker 1: year we're partnered with their promotion company at Danny Wain Represents.

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Speaker 1: This will be our fourth year now activating at Aftershock.

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Speaker 1: They have what's called the Loud Lounge there, which is

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Speaker 1: just for all the cannabis brands. And we were one

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Speaker 1: of the first cannabis brands to ever be allowed onto

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Speaker 1: the grounds there, and we take our we have a

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Speaker 1: big van. We take our van there and we do

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Speaker 1: uh giveaways, we do all kinds of things, and you know,

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Speaker 1: we're partnered with a bunch of the different bands that play,

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Speaker 1: and yeah, it's a big event. It's our biggest event

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Speaker 1: every year. It's like if they're expecting a hundred and

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Speaker 1: twenty thousand people there at all over over four days,

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Speaker 1: four period. Yeah, and you know, we were talking to

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Speaker 1: some of the team about getting involved with that, you know. Um,

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Speaker 1: and it's just it's so exciting to to see the

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Speaker 1: industry just bringing out brands like yourselves and and all

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Speaker 1: of us getting our community the awareness that cannabis is here.

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Speaker 1: You know, it's it's here to stay and we need

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Speaker 1: more of these events. I mean it is I mean

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Speaker 1: I remember the first time and we've been around. We

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Speaker 1: incubated the brand Heavy Grass at my last company. We

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Speaker 1: we we created that in conjunction with my business partner

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Speaker 1: who's one of the big agents in the world right now.

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Speaker 1: He books a lot of the rock bands. And we

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Speaker 1: first went out and we went out to a bunch

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Speaker 1: of different rock festivals, not even in California, just to

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Speaker 1: kind of test the waters and say is there an

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Speaker 1: interest in what we're doing. And it was crazy. We

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Speaker 1: put a big pot leaf up on up on a

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Speaker 1: up on a tent. First first festival we ever did,

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Speaker 1: I'll never forget it was. It was called Carolina Rebellion.

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Speaker 1: It was in Charlotte, North Carolina. No legal weed obviously

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Speaker 1: in in North Carolina, especially not four years ago. And

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Speaker 1: we did this and we had the longest line out

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Speaker 1: of any of the boost and people would come up

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Speaker 1: and it would be like testimonials going, oh my god.

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Speaker 1: It would be like, oh my god, I've been waiting

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Speaker 1: for this, a brand that speaks to me. And so

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Speaker 1: we go after audiences and music audiences that currently don't

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Speaker 1: really have a lot of brands to choose from. If

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Speaker 1: you're going after a music audience, typically right now in cannabis,

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Speaker 1: you've got everyone kind of going after the rap or

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Speaker 1: the reggae audiences, you know a little bit of country

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Speaker 1: you know, going on. But really we're the only metal

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Speaker 1: brand out there right now. And we've also got another

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Speaker 1: brand through Engaging Brands called Neon Roots, and that's focused

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Speaker 1: on the E D M and rave scene. So you know,

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Speaker 1: we're we're really trying to go out and we're also

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Speaker 1: focused on marketing at these events for a very specific

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Speaker 1: reason because I feel like so much in cannabis we

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Speaker 1: end up getting everyone kind of in this little bubble

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Speaker 1: of just talking to each other and promoting. It happens

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Speaker 1: a lot. So we tried we do big. That's why

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Speaker 1: we we just did the Burning Trees Festival, and you know,

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Speaker 1: I would that there was probably you know, let's call it,

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Speaker 1: you know, three or four thousand people that part of

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Speaker 1: the echo chamber, but we brought another six or ten

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Speaker 1: thousand people that weren't and so you know, when we

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Speaker 1: were able to do that, it was it was a

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Speaker 1: big heavy to our heart. That's why I said, you know,

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Speaker 1: I'm I'm support you in after Shock and these events

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Speaker 1: because you know, quite frankly, we we get cut into Okay,

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Speaker 1: two thousand people were throwing these events and it's the

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Speaker 1: same two thousand people. Now we all don't know each other,

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Speaker 1: you know, but some of us do, and some of

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Speaker 1: us has work together and realize that there's bad actors

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Speaker 1: and there's good actors, and then, um, you know, we

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Speaker 1: we've been fortunate to now start seeing events coming outside,

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Speaker 1: like even Rolling Loud. I think Rolling Loud is a bit,

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Speaker 1: you know, a good example of you know, what's happening

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Speaker 1: out there as well. Absolutely, we're starting to see more

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Speaker 1: and more at these music festivals that you are seeing

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Speaker 1: cannabis brands that are being sponsors. Uh, and I love it.

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Speaker 1: I mean, I love to see what's going on right now.

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Speaker 1: Also in just outside of music, you know m m

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Speaker 1: A has been very embracing of a big event coming

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Speaker 1: up out there. Yeah, yeah, that's uh m m A

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Speaker 1: Mixed Martial Arts. And then also you know you got

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Speaker 1: the Das brothers, uh, those boys, you know, shout out

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Speaker 1: to Nick and Nate Dias for you know, really pushing it,

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Speaker 1: really pushing the you know, the brands and the envelope

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Speaker 1: I mean smoking a CBD join it away, and I

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Speaker 1: mean you've been pushing the envelopes just and that's and

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Speaker 1: that's really what we're you know, we're a we're trying

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Speaker 1: to just more normalize this, but really, more than anything,

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Speaker 1: it's just we're trying to look most consumers of of

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Speaker 1: you know, most people that spoke weed like they don't.

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Speaker 1: I mean, certain people consider themselves to be you know,

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Speaker 1: stoners or but most people just like it's just part

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Speaker 1: of what they do, right, are professionals. They really look

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Speaker 1: at themselves as professionals. And what do you mean, I

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Speaker 1: just happen to smoke weed? It's not. And so we

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Speaker 1: just want to be a part of their lifestyle. So

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Speaker 1: we really kind of look at these as building lifestyle brands,

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Speaker 1: and we're providing them with cannabis products that work within

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Speaker 1: their lifestyles. And you know, also we have other products

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Speaker 1: too that we that we that we shop by the way,

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Speaker 1: I brought you guys a couple of good even down

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Speaker 1: here we go head be grass now, But you don't

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Speaker 1: you know how we do it. They'll take my first

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Speaker 1: and then look in yours second. I'll take your second. Joe,

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Speaker 1: I got mine first, your second. Thank you. Let's heavy grass.

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Speaker 1: What do you give us here? What do you know?

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Speaker 1: So we've got so We've got three three picture blue

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Speaker 1: on the front. You go, oh yeah, there is a

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Speaker 1: clown pants. That's actually one of our collabse we do

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Speaker 1: so clown is the creative force behind the band Slipknot.

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Speaker 1: So we did clown Cannabis. It's an infused you know,

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Speaker 1: hash infused pre roles with him. Um, we've got Heavenly

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Speaker 1: reminds me of your band like Imperial Stars. Like it

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Speaker 1: really and when you dressed up for Halloween, like I

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Speaker 1: said this literally, I was like, oh, I got remind

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Speaker 1: me they closed down the one oh one three they

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Speaker 1: were clowns. We did shut the freeway down in the

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Speaker 1: middle of rush drive. I love this pick. There's a

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Speaker 1: nice little gif box, right. Yeah. We got kiff, we

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Speaker 1: got riff Kit, we got tens for picks picked tens um,

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Speaker 1: We've got We've got a whole bunch of this on

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Speaker 1: the the pick. That's our buddy, sh Yeah, so so

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Speaker 1: s pH run sales for us. But that's yeah, the

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Speaker 1: guy he did our song. That's our buddy that did

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Speaker 1: the song. He did our theme songs for us, yeah,

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Speaker 1: sh yeah, Scott yeah yeah yeah. So he's he literally

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Speaker 1: did a cannabis Talk one one theme song for us.

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Speaker 1: I gotta play it for you. I gotta find that

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Speaker 1: it's so so awesome. Yeah. So Scott's been a he's

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Speaker 1: a big fan of ours. Um he you know, he

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Speaker 1: used to be in a metal band, right, so did

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Speaker 1: Rocket Rocket. Yeah Yeah. I was like, I'm gonna find

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Speaker 1: it real quick. So there you go. So yeah. So,

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Speaker 1: I mean we're just going out there and in marketing

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Speaker 1: and really being a part of the of the life.

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Speaker 1: So because at the end of the day, also, these

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Speaker 1: audiences are very fickle, right, they can see through the

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Speaker 1: bullshit pretty quickly if you're not authentic. We work with

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Speaker 1: a lot with baby bands will like give them gift

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Speaker 1: bags like this, and it's amazing, right because they'll do

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Speaker 1: they'll do on box singes, they'll do all different kinds

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Speaker 1: of things. Um. But yeah, So we've got heavy grass,

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Speaker 1: which is our our flower brand. It's like, yeah, yeah,

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Speaker 1: that's the it's the Jack Daniels of Weed. Uh. You know,

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Speaker 1: we're we're going right, We're going for it's a good

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Speaker 1: place to be. Yeah, I'm sorry, I got your guy

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Speaker 1: right right here. This is your guy. That's that's on

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Speaker 1: your picking dude. When he made this for us, I

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Speaker 1: was so impressed. That's in the dry So he's our

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Speaker 1: head of sales, you know, through Higher Vibes, which is

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Speaker 1: his company, you know. He It's funny. We also overlapped

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Speaker 1: with twenty two red because in my last week at

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Speaker 1: my last company weeks we helped you know, we helped

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Speaker 1: create that. So my last company I worked for, a

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Speaker 1: company called Prohibited Media, was one of the founders. We

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Speaker 1: had an agency worked on over sixty different brand projects

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Speaker 1: and so that was part of the reason why that

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Speaker 1: we incubated Heavy Grass there. I brought that with me

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Speaker 1: when I kind of uh spun off from them to

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Speaker 1: just focus on the brands because for me, I see

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Speaker 1: just an opportunity to create these brands that that resonate

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Speaker 1: for audiences everywhere in the world. You Know, what I

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Speaker 1: see a lot with cannabis brands is that typically they're

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Speaker 1: really focused on their local audiences, right for a reason,

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Speaker 1: because you can only sell locally, you can only sell

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Speaker 1: within your state. And eventually when this all opens up,

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Speaker 1: as we know, it's going to the brands, the brand

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Speaker 1: that actually means something to an audience, you know, kind

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Speaker 1: of outside of like having to you know, having to

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Speaker 1: go and re educate people like what what does this

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Speaker 1: farm mean? You know, what is why is this important?

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Speaker 1: It's like, oh, this is the heavy metal brand. Oh,

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Speaker 1: this is the E d M brand. Oh that's that's

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Speaker 1: my tribe, right, this is my brand. You know. It's

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Speaker 1: funny because I don't feel like a lot of people

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Speaker 1: understand what that rollout looks like, you know different. I

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Speaker 1: sit there and like, okay, cool, yeah whatever, like like

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Speaker 1: you know costc like Kirkland brand or one of these

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Speaker 1: you know, you know what what is the major cost

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Speaker 1: kirk Yeah, so Kirkly. You know, it's like they already

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Speaker 1: understand how to how to put this in a multi

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Speaker 1: state They can run it, you know international nationally. They

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Speaker 1: understand how to wear house it, where to play those warehouses.

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Speaker 1: And I think when you think and make things, yeah

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Speaker 1: more afordable. Very well said. And I think that when

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Speaker 1: you look at the cannabis operators, it's such a new,

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Speaker 1: you know, emerging market. There's very few people that actually

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Speaker 1: can sustain that kind of a rollout. So almost everybody

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Speaker 1: that wants to play ball is going to play ball

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Speaker 1: with big brother and get rolled up. Because if you don't,

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Speaker 1: then you know, you're you're forced to try and sustain

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Speaker 1: yourself to market with what you know and have no

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Speaker 1: business in you know. And I say that, you know, respectfully,

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Speaker 1: because I've I've sat down and I'm a fan of

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Speaker 1: mom and pop growers. I'm a fan of uh, you know,

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Speaker 1: from seed to sail and and I'm a fan of that.

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Speaker 1: You're also a fan of big business. But I'm also

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Speaker 1: a fan of business. And I'm also a fan of

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Speaker 1: mainstreaming this product line and and and like Heavy Grass

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Speaker 1: and many others. It's it's an important you know, rollout, absolutely,

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Speaker 1: I mean, that's that's the view. We're taking the long

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Speaker 1: view on this, right because it's not a matter of if,

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Speaker 1: but when you know, this goes federally illegal. And honestly,

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Speaker 1: there's a lot of other countries that are way ahead

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Speaker 1: of time, finding a lot of time lately down in

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Speaker 1: Mexico and Colombia, Germany, Thailand, Um, you know, there's there's

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Speaker 1: heavy metal fans everywhere in the world, right, There's a

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Speaker 1: d M fans everywhere in the world. So we've got

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Speaker 1: some other brands that are incubating as well. And we're

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Speaker 1: just looking at this as like it's a matter of time,

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Speaker 1: and when the time does come, we're gonna we're staying

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Speaker 1: in our lane. Our lane is like we're really good

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Speaker 1: at at building brands and and thing demand for those

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Speaker 1: brands by by focusing very specifically on the target audience.

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Speaker 1: And um, we see that as a big white space

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Speaker 1: right now out there. And and music in particular. You know,

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Speaker 1: there's not a lot of music focus brands and and

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Speaker 1: it's and it's fun too. I mean, I come from

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Speaker 1: the music industry. I worked in the music industry in

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Speaker 1: New York fifteen years. Um, I know. And not to

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Speaker 1: cut you off, but I want to hear about that story.

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Speaker 1: That's what I want to get to. Let's take a

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Speaker 1: break real quick. That the brand we heard about it

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Speaker 1: right now, engage your brands. It's amazing what you're doing.

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Speaker 1: I want to hear about that history right there, because

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Speaker 1: the music industry is very similar to what you're doing,

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Speaker 1: and I want to hear about these correlations. Cannabis Talk

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Speaker 1: one on one will be right back after this break.

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Speaker 1: We'll be right back with Cannabis Talk one oh one.

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Speaker 1: Welcome back to Cannabis Talk one oh one. Typical into

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Speaker 1: seven special you guys, when it comes to infuse products,

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Speaker 1: the flavor you tast should be just as enjoyable as

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Speaker 1: the feeling you experience. Visit the website laurent Oils dot com,

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Speaker 1: l O R A N N O I l S

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Speaker 1: dot com. We're sitting here and before we went to

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Speaker 1: Great Keep, you mentioned your music career. Tell me about

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Speaker 1: this man? When do you? What do you do in

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Speaker 1: New York? And what do you do too? So what labels?

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Speaker 1: What was absolutely well? I got. I got my start

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Speaker 1: actually at a company called Columbia House. You remember the

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Speaker 1: whole the mail order of business back in the day,

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Speaker 1: which was actually an incredible place to learn about marketing,

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Speaker 1: right because it's it was directed. It was before the

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Speaker 1: internet days. It was really the only only way you

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Speaker 1: could get music in a lot of places unless you

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Speaker 1: went to your lo local Walmart, right, And so we

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Speaker 1: sold a lot of music. Actually at our peak were

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Speaker 1: of the market, which is kind of crazy. When she

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Speaker 1: got back on it, and um, so I got The

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Speaker 1: great thing about that gig is that I literally got

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Speaker 1: every CD that ever came out. I got to go

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Speaker 1: to every show I everyone to go to. I got

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Speaker 1: rid of a bunch of them when I moved from

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Speaker 1: New York to l A because funny I remember doing

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Speaker 1: that too. I used to have a BMG. When I

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Speaker 1: used to go to b MG, just grab every CD.

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Speaker 1: I can imagine the big distribution companies like that. It

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Speaker 1: was great well, So at Columbia House, I got everything,

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Speaker 1: and then I helped start their new media department early on,

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Speaker 1: and then I got recruited away to go and start

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Speaker 1: the new media apartment at r c A Records, and

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Speaker 1: from there I started work my way up. Because I

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Speaker 1: had this background in marketing, they pretty soon gave me

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Speaker 1: all of the marketing for all of BMG, and then

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Speaker 1: they gave me the digital business. So that was right

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Speaker 1: before iTunes hit. So I was there from sub one

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Speaker 1: million in revenue for for digital all the way into

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Speaker 1: a five million when we merged with Sony, and then

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Speaker 1: I was the general manager for BMG Sony BMG North

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Speaker 1: America for Digital two or fifty million dollar business. I

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Speaker 1: remember you telling me this when we met before. People

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Speaker 1: who don't know like BMG is just the biggest monster.

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Speaker 1: It was back then too. You were working when it

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Speaker 1: was the biggest, biggest, when it was actually huge, it

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Speaker 1: was it was your iTunes of what people look at like.

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Speaker 1: Imagine running and doing marketing for iTunes an Apple, like

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Speaker 1: this is what it was equivalent to my heart, I mean,

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Speaker 1: just as big as it gets. It was one of

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Speaker 1: the at the time, it was one of the Big five,

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Speaker 1: and then when we merged with Sony, it was we

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Speaker 1: were one of the Big four. But yeah, I had

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Speaker 1: a seat at the table, which which was pretty incredible

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Speaker 1: for all the new business deals, you know, all the

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Speaker 1: amazing entrepreneurs that were kind of coming through. And what

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Speaker 1: I think help helped me a lot in this industry

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Speaker 1: is it was very much like the Wow Wow West right.

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Speaker 1: It was like very disruptive, like these new technologies, these

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Speaker 1: new behavior patterns. It's like, what do you mean people

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Speaker 1: only want one? So what do you mean people actually

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Speaker 1: pay money to put a snippet of music on their

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Speaker 1: phone as a ring tone. Remember that was like a

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Speaker 1: big business for a minute, like like that. So when

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Speaker 1: I actually left Sony BMG to move to l A,

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Speaker 1: I actually came out to run the mobile content studio

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Speaker 1: for a company called Infospace. We did two five million

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Speaker 1: dollars a year in downloadable content. It was like and

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Speaker 1: it was mainly ring tone owns. And remember they had

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Speaker 1: this thing called ring back tones. They had all those things,

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Speaker 1: and we did it for nine, nine cents, twelve, nine

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Speaker 1: and nine and they started good all over the board.

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Speaker 1: It was crazy nine for the good ones at seven,

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Speaker 1: nine and nine for the better one. It's kind of

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Speaker 1: funny when you think back now, snippet of a song, Dude,

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Speaker 1: they just played over and over on your phone and

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Speaker 1: we got bamboo I think talking and really all they were.

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Speaker 1: I mean it was just a simple code that just

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Speaker 1: looked up to your phone and just made it a

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Speaker 1: ring tone. And then but but it was licensing too.

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Speaker 1: There was well and that's where and so I was

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Speaker 1: so I ran the licensing from both sides, and so

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Speaker 1: really that's the model I look at right now. Engage

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Speaker 1: a Brands is almost like a record label, right, and

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Speaker 1: that we're creating different sub brands that are our artists

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Speaker 1: are heavy grass as and artists, and then within heavy

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Speaker 1: Grass will do like collabs. So we did the collab

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Speaker 1: with Clown from slip Knot, and then we've got Neon Roots,

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Speaker 1: it's one of our other bands that's kind of focused

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Speaker 1: on our E. D. M. Audience. And it's all about licensing,

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Speaker 1: right because Intellectual Forward an intellectual property company. At the

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Speaker 1: end of the day, we don't hold any cannabis licenses.

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Speaker 1: And we did that purposely because are we really are

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Speaker 1: looking at the long game, and it's easier for us

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Speaker 1: to go into other states and other countries if we're

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Speaker 1: not beholden to kind of feeding the beast here through

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Speaker 1: a vertical integrated license where you know, well, you know,

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Speaker 1: it's great those you're you're actually bringing your expertise into

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Speaker 1: the space and night and I look at that, and

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Speaker 1: a lot of people again, they don't realize. And this

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Speaker 1: goes back to the aftershock and the events and and

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Speaker 1: and the the artists and everything that we're pulling it

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Speaker 1: because we do the same thing, right, we're very very

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Speaker 1: much in tune with each other's world. We explore much more.

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Speaker 1: But but you know, diving into that part of it going,

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Speaker 1: you know, what the world doesn't really get yet is

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Speaker 1: that we're all the same market. Right right now. They're

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Speaker 1: looking at like, well, that's the stoner market. No, fuck

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Speaker 1: you, you you smoke weed too. We're not the stoner market.

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Speaker 1: We're just a market. We're just in the business of it.

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Speaker 1: And so it seems like, you know, and it's like,

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Speaker 1: you know, all those same people show up to those

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Speaker 1: same events and smoke a joint at the same concert.

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Speaker 1: We're all part of the same market. It just it

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Speaker 1: feels like we're we're looking for you know, like the

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Speaker 1: reality is is the I guess the acceptance of it

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Speaker 1: being okay, like it is for that drink, you know,

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Speaker 1: we you know, we can go there and explore. You

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Speaker 1: can see cores, you know, vodka Jack Daniels, Yeah, every

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Speaker 1: single you know, Hennessy, every single beer course, light, you know,

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Speaker 1: but light. But you talk about a cannabis company, set

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Speaker 1: your heavy grass, get your heavy grass there, go ahead

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Speaker 1: and get your this brand or that brand. It becomes like, oh,

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Speaker 1: this is one of those it's super illegal. It's super difficult. Well,

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Speaker 1: you know, at Aftershock for instance. You know obviously you know,

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Speaker 1: those alcohol brands can sell whatever they want on site.

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Speaker 1: We can't. We have to we have to go with

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Speaker 1: the ice cream truck model, right like you see, it's

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Speaker 1: got to be delivered. Go to get your delivery, you know,

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Speaker 1: outside the ground. And then unfortunately, the way that the

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Speaker 1: park is set up there, they didn't allow re entry.

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Speaker 1: So well, not only that, if you bring illegal weed

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Speaker 1: you could smoke it. Yeah, you can smoke it anyways,

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Speaker 1: because you're going to anyways, you're gonna crack your beer,

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Speaker 1: you're gonna smoke it, whether whether it's indoor outdoor. And

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Speaker 1: and I'm just saying though, is that we're just looking

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Speaker 1: for that cannabis conceptance to say it's okay to be

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Speaker 1: able to go to the front counter by a corpse light,

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Speaker 1: by a shot or smoking joint, whatever you're gonna do

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Speaker 1: for recreational purposes at that event. And it's coming. Yeah,

426
00:21:34,640 --> 00:21:37,240
Speaker 1: it's the holy grail for for us. I mean, kudos

427
00:21:37,240 --> 00:21:40,480
Speaker 1: to you guys for your event, you know, having sales

428
00:21:40,520 --> 00:21:44,680
Speaker 1: and consumption there. I mean, it's it's really challenging because yeah,

429
00:21:44,720 --> 00:21:46,760
Speaker 1: I mean, why should it be treated different? Doesn't make

430
00:21:46,760 --> 00:21:49,560
Speaker 1: any sense, right. And And when we looked at at

431
00:21:49,600 --> 00:21:52,639
Speaker 1: my first company that so I got into cannabis about

432
00:21:52,880 --> 00:21:55,119
Speaker 1: eight years ago now, um, and I was with a

433
00:21:55,119 --> 00:21:57,640
Speaker 1: couple of other media guys and we were kind of

434
00:21:57,800 --> 00:22:01,560
Speaker 1: figuring out what our entry point was into cannabis, and

435
00:22:01,560 --> 00:22:04,119
Speaker 1: we're like, you know what this was like eight years ago.

436
00:22:04,520 --> 00:22:07,760
Speaker 1: The branding and the and the content is pretty terrible.

437
00:22:07,880 --> 00:22:10,840
Speaker 1: You know. This was like like the content was typically

438
00:22:10,880 --> 00:22:13,840
Speaker 1: like YouTube videos of guys doing bond rips and you

439
00:22:13,840 --> 00:22:17,280
Speaker 1: know our dabs, and it was like, but you started

440
00:22:17,320 --> 00:22:20,600
Speaker 1: to realize that, oh my god, all the content is

441
00:22:20,640 --> 00:22:24,320
Speaker 1: really being created for just one audience segment. And the

442
00:22:24,359 --> 00:22:26,639
Speaker 1: more research we started to realize is that that was

443
00:22:26,720 --> 00:22:30,399
Speaker 1: actually only ten percent of the of the market opportunity. So,

444
00:22:30,440 --> 00:22:33,440
Speaker 1: oh my god, ten percent of all of the content

445
00:22:33,520 --> 00:22:36,040
Speaker 1: and the marketing and the branding that's being created. And

446
00:22:36,040 --> 00:22:39,359
Speaker 1: this was eight years ago. It's just for that and

447
00:22:39,560 --> 00:22:42,000
Speaker 1: that all that everybody wants to see someone pass out

448
00:22:42,000 --> 00:22:44,679
Speaker 1: and get high and pass out, you know what I mean,

449
00:22:44,720 --> 00:22:46,480
Speaker 1: and knocked their head on the ground and laugh. There's

450
00:22:46,480 --> 00:22:48,639
Speaker 1: a there's a market for low dos. There's a market

451
00:22:48,640 --> 00:22:51,240
Speaker 1: that's not everybody's, you know, Like I didn't want to

452
00:22:51,280 --> 00:22:53,800
Speaker 1: see that. I've seen people knock it down and I'm like, damn,

453
00:22:53,840 --> 00:22:57,200
Speaker 1: that sucks. Like this is making you know, this medicinal

454
00:22:57,280 --> 00:23:01,560
Speaker 1: product absolutely ridiculous, you know, And there's a lot of that,

455
00:23:01,600 --> 00:23:03,760
Speaker 1: and that happens, I mean in general, right, I mean,

456
00:23:03,800 --> 00:23:05,760
Speaker 1: there could be any product let alone no I know,

457
00:23:05,800 --> 00:23:10,000
Speaker 1: but I can say it. In the beginning there, all

458
00:23:10,040 --> 00:23:13,080
Speaker 1: the content that was coming out was stoner, stupid. It

459
00:23:13,160 --> 00:23:20,160
Speaker 1: was built to make people laugh, propaganda. Look what it is, Well,

460
00:23:20,200 --> 00:23:25,240
Speaker 1: that's exactly and played into the stigma. And so that's

461
00:23:25,280 --> 00:23:27,080
Speaker 1: part of like what we're all trying to do here

462
00:23:27,160 --> 00:23:29,560
Speaker 1: is to try to rise above right, is to it's

463
00:23:30,119 --> 00:23:32,520
Speaker 1: it should be accepted. It's a plant, it's got incredible

464
00:23:32,600 --> 00:23:35,960
Speaker 1: medicinal you know, benefits. There's all these amazing things about

465
00:23:36,000 --> 00:23:38,800
Speaker 1: it that there's no reason why this should be treated

466
00:23:38,840 --> 00:23:41,159
Speaker 1: any differently. In fact, it should be like put on

467
00:23:41,160 --> 00:23:43,879
Speaker 1: a pedestal above alcohol, right, Like how many deaths have

468
00:23:44,000 --> 00:23:47,040
Speaker 1: come out of how many facts like that? Yeah, you

469
00:23:47,200 --> 00:23:50,159
Speaker 1: can't do those. That's the part of numbers that bothered

470
00:23:50,160 --> 00:23:51,560
Speaker 1: me when you think about it, Like when you think

471
00:23:51,560 --> 00:23:54,080
Speaker 1: about this and you think of programs like Mad Mothers

472
00:23:54,119 --> 00:23:56,720
Speaker 1: against drunk drivers, and you know you should be thinking

473
00:23:56,720 --> 00:24:00,280
Speaker 1: about programs that really support cannabis in a factor like

474
00:24:00,320 --> 00:24:03,280
Speaker 1: those numbers. Yes, there's a couple of things bad of course,

475
00:24:03,280 --> 00:24:04,960
Speaker 1: but you know you don't see it. It's not like, oh,

476
00:24:05,000 --> 00:24:07,600
Speaker 1: you got so stoney waited to leave, and it's just

477
00:24:07,640 --> 00:24:09,640
Speaker 1: not it's not the norm. I will say that things

478
00:24:09,640 --> 00:24:12,560
Speaker 1: have changed a lot. I've got actually an interesting anecdote.

479
00:24:12,600 --> 00:24:15,600
Speaker 1: So my mother was in mad when I was growing up.

480
00:24:15,640 --> 00:24:18,760
Speaker 1: So when I got into cannabis, eight years ago, grown

481
00:24:18,800 --> 00:24:21,840
Speaker 1: man terrified to tell my mother I was going into

482
00:24:21,880 --> 00:24:24,639
Speaker 1: cannabis right because she wasn't mad, and I was like,

483
00:24:25,280 --> 00:24:28,600
Speaker 1: mother again, a strong driver, but they were against everything

484
00:24:28,680 --> 00:24:34,320
Speaker 1: right there everything no fun for you exactly, there were

485
00:24:34,560 --> 00:24:37,240
Speaker 1: no fun. God bless you on. And there's a lot

486
00:24:37,240 --> 00:24:38,960
Speaker 1: of people who died and I get it, don't get wrong,

487
00:24:39,000 --> 00:24:42,320
Speaker 1: but they're they're hard for and so um. But it

488
00:24:42,359 --> 00:24:44,439
Speaker 1: was interesting at first. I got my dad and I

489
00:24:44,440 --> 00:24:46,760
Speaker 1: was like, I told my dad first, and he's like,

490
00:24:47,320 --> 00:24:49,480
Speaker 1: that's really interesting that you're doing this. Is like, you know,

491
00:24:49,560 --> 00:24:51,240
Speaker 1: you should talk to your mother because maybe you can

492
00:24:51,240 --> 00:24:54,280
Speaker 1: help her. And I was like, help her. That's interesting

493
00:24:54,280 --> 00:24:56,959
Speaker 1: that that that would be your perspective. And then when

494
00:24:57,040 --> 00:25:00,040
Speaker 1: I talked to her, she's like, Okay, you know I

495
00:25:00,000 --> 00:25:01,359
Speaker 1: I've been trying to figure out how to get off

496
00:25:01,440 --> 00:25:04,840
Speaker 1: these pharmaceuticals. I'm taking eight of them right now. Is

497
00:25:04,920 --> 00:25:08,159
Speaker 1: can you help me figure out what cannabis works for me?

498
00:25:08,240 --> 00:25:09,960
Speaker 1: So I flew hero Ount. This is before they live

499
00:25:10,000 --> 00:25:12,399
Speaker 1: in Pennsylvania's before it was legal in Pennsylvania. I had

500
00:25:12,440 --> 00:25:14,760
Speaker 1: I took her to a caregiver here that walked through

501
00:25:14,760 --> 00:25:16,920
Speaker 1: all of her symptoms and everything, and we started to

502
00:25:16,960 --> 00:25:18,600
Speaker 1: figure out what would work for her, and we got

503
00:25:18,640 --> 00:25:24,600
Speaker 1: her off half of the pharmaceuticals. And that was for me.

504
00:25:24,720 --> 00:25:27,439
Speaker 1: That was when I really fully it came full circle

505
00:25:27,520 --> 00:25:30,800
Speaker 1: for me of like realizing what we were we were

506
00:25:30,800 --> 00:25:33,960
Speaker 1: all working towards here, right, because I think of how

507
00:25:33,960 --> 00:25:36,280
Speaker 1: many people like my mother out there, they just refused

508
00:25:36,280 --> 00:25:43,240
Speaker 1: to even consider, you know, cannabis, right and stuck in training, dude,

509
00:25:43,640 --> 00:25:45,879
Speaker 1: it's it's I mean, I can go real deep right now,

510
00:25:45,920 --> 00:25:48,000
Speaker 1: but I'm gonna just say it's training, you know. And

511
00:25:48,000 --> 00:25:49,720
Speaker 1: then a lot of us have training in and that

512
00:25:49,800 --> 00:25:53,840
Speaker 1: training makes this a certain way, you know, and it's

513
00:25:53,880 --> 00:25:58,200
Speaker 1: it's almost like, you know, uh, it's just sad, you know.

514
00:25:58,240 --> 00:26:00,600
Speaker 1: I mean, it's just it's really it's not only sad,

515
00:26:00,640 --> 00:26:02,440
Speaker 1: but it's just is what it is. But it's sad

516
00:26:02,480 --> 00:26:04,919
Speaker 1: at the point of there's still a little hope because

517
00:26:05,280 --> 00:26:08,240
Speaker 1: your mother, Frances, Now where's she at with this? She's

518
00:26:08,240 --> 00:26:10,440
Speaker 1: off half her pills? Does she use what's the protocol

519
00:26:10,480 --> 00:26:12,920
Speaker 1: that I mean? She's smoking blunts, bongloads. What is he doing?

520
00:26:13,000 --> 00:26:16,119
Speaker 1: She will she refuses the smoke. She's into the only

521
00:26:16,240 --> 00:26:18,879
Speaker 1: the only the edibles. But look here, I think it

522
00:26:19,000 --> 00:26:21,200
Speaker 1: does show in the numbers, right, you can talk about

523
00:26:21,240 --> 00:26:23,240
Speaker 1: the numbers game. I think what is the most recent

524
00:26:24,440 --> 00:26:28,120
Speaker 1: sixty or something like that of all Americans believe that

525
00:26:28,240 --> 00:26:32,440
Speaker 1: the recre cannabis should be fully legal, I think think

526
00:26:32,480 --> 00:26:36,560
Speaker 1: it should be medically legal, right, period. So if you

527
00:26:36,600 --> 00:26:39,120
Speaker 1: look at that and and and that's driven a lot

528
00:26:39,400 --> 00:26:42,200
Speaker 1: of increase by the senior community because they're starting to

529
00:26:42,240 --> 00:26:44,840
Speaker 1: see the benefits. They're they're they're taking cannabis for the

530
00:26:44,880 --> 00:26:48,560
Speaker 1: first time, or their friends are there, their family, so

531
00:26:48,760 --> 00:26:51,400
Speaker 1: it's pretty it's pretty incredible. But you know, getting back

532
00:26:51,400 --> 00:26:53,199
Speaker 1: to what we're what we're doing is that you know,

533
00:26:53,240 --> 00:26:58,160
Speaker 1: we're just trying to like, look, you're already consuming cannabis,

534
00:26:58,200 --> 00:27:01,359
Speaker 1: like when you're out at events, and so you should

535
00:27:01,400 --> 00:27:04,080
Speaker 1: have your own brand, right that speaks to you. And

536
00:27:04,080 --> 00:27:06,800
Speaker 1: and it should be normalized. He shouldn't be ashamed, you know,

537
00:27:06,920 --> 00:27:09,200
Speaker 1: you should be able to wear. Well, it's pretty cool

538
00:27:09,240 --> 00:27:11,520
Speaker 1: because we've been doing Aftershock now for like four years.

539
00:27:11,520 --> 00:27:13,360
Speaker 1: So we get these people that show up and they

540
00:27:13,400 --> 00:27:15,800
Speaker 1: wear their heavy grass T shirt that they got from

541
00:27:15,840 --> 00:27:18,520
Speaker 1: the year before, right, and it starts to show it's like, yeah,

542
00:27:18,560 --> 00:27:20,880
Speaker 1: we're resonating, right, and they're like, I want this year's

543
00:27:20,920 --> 00:27:26,320
Speaker 1: T shirt. I want the special edition and that's pretty incredible. Um.

544
00:27:26,359 --> 00:27:28,560
Speaker 1: But one thing I wanted to also bring up because

545
00:27:28,600 --> 00:27:30,320
Speaker 1: it's it's a little bit unique I think in the

546
00:27:30,359 --> 00:27:33,240
Speaker 1: market right now, is our our Neon Roots brand. So

547
00:27:33,280 --> 00:27:35,119
Speaker 1: we've got these infused pre roles and you guys have

548
00:27:35,200 --> 00:27:39,959
Speaker 1: them in there. We put together these products specifically around

549
00:27:39,960 --> 00:27:43,400
Speaker 1: the life of a of a music festivalgoer and a raver.

550
00:27:44,000 --> 00:27:47,240
Speaker 1: And we've got our first up tempo and that's when

551
00:27:47,320 --> 00:27:49,880
Speaker 1: you you smoke that to start your evening. It takes

552
00:27:49,880 --> 00:27:51,800
Speaker 1: your way up. It's got th h c A diamonds,

553
00:27:52,240 --> 00:27:56,320
Speaker 1: it's got um, it's got batter that's that. That's the

554
00:27:56,359 --> 00:27:59,800
Speaker 1: next one. That's the gonna get myney. Then you're we'll

555
00:27:59,840 --> 00:28:01,359
Speaker 1: have to get you. We'll have to get you in

556
00:28:01,440 --> 00:28:04,000
Speaker 1: up tempo because that's all I gave it to Joe

557
00:28:04,040 --> 00:28:11,280
Speaker 1: home to talk games. So we've got the special terpans

558
00:28:11,359 --> 00:28:14,200
Speaker 1: that we work with this Israeli company, and it's funny

559
00:28:14,320 --> 00:28:17,080
Speaker 1: these is these is where you know, the Israelis have

560
00:28:17,119 --> 00:28:19,880
Speaker 1: been doing more research than than the Americans have right

561
00:28:20,560 --> 00:28:23,280
Speaker 1: on on on a lot of this stuff. They've figured

562
00:28:23,320 --> 00:28:27,760
Speaker 1: out the terpans that work within to counter interact with

563
00:28:27,800 --> 00:28:30,359
Speaker 1: your neuro receptors for whatever it is that you're looking

564
00:28:30,400 --> 00:28:33,520
Speaker 1: to do. So we wanted like the right terps to

565
00:28:33,760 --> 00:28:36,280
Speaker 1: help take you up. And then that's our up tempo

566
00:28:36,359 --> 00:28:38,280
Speaker 1: and we put t beats per minuted on that, so

567
00:28:38,360 --> 00:28:40,240
Speaker 1: you know that it's got a lot. It's it's this

568
00:28:40,320 --> 00:28:43,440
Speaker 1: is going like this. Then we've got our neuro which

569
00:28:43,480 --> 00:28:45,640
Speaker 1: is the other one, and that like keeps you going

570
00:28:46,480 --> 00:28:48,600
Speaker 1: you don't want to go get And then we are

571
00:28:48,640 --> 00:28:50,800
Speaker 1: coming out next with our chill out and that's gonna

572
00:28:50,840 --> 00:28:53,480
Speaker 1: have CBN and CBG and that's like I just need

573
00:28:53,480 --> 00:28:55,760
Speaker 1: to knock out at the end of the night. But

574
00:28:55,800 --> 00:28:58,080
Speaker 1: we're really trying to take this approach of like, okay,

575
00:28:58,080 --> 00:29:01,880
Speaker 1: what what works for the lifestyle of this target audience

576
00:29:01,880 --> 00:29:04,680
Speaker 1: of the party, right, and not just trying to cookie

577
00:29:04,680 --> 00:29:06,880
Speaker 1: cutter like, oh, this is just what we have and

578
00:29:06,920 --> 00:29:10,960
Speaker 1: we fire. It's like everyone's got fire, everyone's got the best,

579
00:29:11,280 --> 00:29:13,120
Speaker 1: but like trying to figure out how does it fit

580
00:29:13,120 --> 00:29:15,120
Speaker 1: into your lifestyle? That's why, how does it work for

581
00:29:15,160 --> 00:29:18,720
Speaker 1: that person? Right, and that group of individuals really because

582
00:29:18,720 --> 00:29:22,080
Speaker 1: you're having a communal experience, right, That's what music is

583
00:29:22,080 --> 00:29:24,760
Speaker 1: all about. Going to music and cannabis is a part

584
00:29:24,760 --> 00:29:27,760
Speaker 1: of it. So we're trying to help enhance that by

585
00:29:27,840 --> 00:29:31,000
Speaker 1: creating the products that work within that environment for that

586
00:29:31,120 --> 00:29:33,760
Speaker 1: audience in a way that you know, we think is

587
00:29:33,800 --> 00:29:37,560
Speaker 1: going to be the future. Um, and it's a little early, honestly,

588
00:29:37,560 --> 00:29:40,680
Speaker 1: I have to say. We've had some some pushback sometimes

589
00:29:40,720 --> 00:29:43,320
Speaker 1: from a lot of the shops because we don't fit in.

590
00:29:43,520 --> 00:29:45,760
Speaker 1: Like these these infused pre roles are a little different.

591
00:29:46,240 --> 00:29:48,280
Speaker 1: You know, they smell a little different because they've got

592
00:29:48,280 --> 00:29:51,680
Speaker 1: the terps that you know that kind of are a

593
00:29:51,720 --> 00:29:55,280
Speaker 1: little bit aromatic. It's almost smells it's a different vibe.

594
00:29:55,360 --> 00:29:58,760
Speaker 1: But uh, once people try them and smoke them, they're like,

595
00:29:58,840 --> 00:30:01,840
Speaker 1: holy sh it, you gotta send let me do that again.

596
00:30:02,120 --> 00:30:04,920
Speaker 1: And that's funny because I could totally relate with that, right,

597
00:30:04,960 --> 00:30:09,520
Speaker 1: like I can relate to um, you know, being at

598
00:30:09,520 --> 00:30:12,360
Speaker 1: an event, especially like my own, like not this, not

599
00:30:12,480 --> 00:30:15,440
Speaker 1: the Burning Trees festival, but we did, uh, like one

600
00:30:15,480 --> 00:30:17,520
Speaker 1: at m J Biscon at the Hustler and you know

601
00:30:17,600 --> 00:30:20,320
Speaker 1: three stories of you know, a strip club, but it's

602
00:30:20,360 --> 00:30:22,320
Speaker 1: like roof top on the top, so they don't have

603
00:30:22,320 --> 00:30:25,000
Speaker 1: any dancing second floor, they have no dancing there and

604
00:30:25,000 --> 00:30:28,600
Speaker 1: then the bottom floor was a strip club, and you know,

605
00:30:28,680 --> 00:30:30,760
Speaker 1: we're sitting there, you know, and I'm at the door,

606
00:30:30,920 --> 00:30:33,640
Speaker 1: like watching thousand people trying to get in, and I

607
00:30:33,720 --> 00:30:36,480
Speaker 1: hit a joint and it took me and it wasn't mine.

608
00:30:36,520 --> 00:30:38,680
Speaker 1: And and that was my false you know, shout out

609
00:30:39,120 --> 00:30:41,680
Speaker 1: for smoking a random you know, some random person's weeds

610
00:30:42,120 --> 00:30:44,680
Speaker 1: because I don't normally do right, someone randomly walks up

611
00:30:44,680 --> 00:30:46,800
Speaker 1: and hands me weat. I don't smoke it, but I

612
00:30:46,880 --> 00:30:48,720
Speaker 1: kind of knew the guy and I hit it. But

613
00:30:48,720 --> 00:30:50,840
Speaker 1: but you know, all of a sudden, my whole mouth

614
00:30:50,920 --> 00:30:53,080
Speaker 1: is super dry. I was over. I was over, like

615
00:30:53,320 --> 00:30:56,240
Speaker 1: paranoid in my head. It wasn't what I was looking for,

616
00:30:56,320 --> 00:30:58,280
Speaker 1: you know what I mean at all? You know, and

617
00:30:58,320 --> 00:31:00,840
Speaker 1: I don't know if it was because there was um,

618
00:31:00,880 --> 00:31:02,720
Speaker 1: you know what in it, you know what I mean.

619
00:31:02,960 --> 00:31:05,920
Speaker 1: But my fault, right, But but I guess what I'm

620
00:31:05,920 --> 00:31:08,320
Speaker 1: trying to say is you're absolutely right. Is finding that

621
00:31:08,600 --> 00:31:10,240
Speaker 1: what you know is going to fit for you in

622
00:31:10,320 --> 00:31:12,920
Speaker 1: the crowd, and the and the feeling that you're looking

623
00:31:12,960 --> 00:31:16,560
Speaker 1: for super important, especially and to try to cater that feeling,

624
00:31:16,880 --> 00:31:19,640
Speaker 1: which is dope. You guys are catering that using turpine

625
00:31:19,800 --> 00:31:21,880
Speaker 1: using things that take you up. Now, do you guys

626
00:31:21,880 --> 00:31:24,960
Speaker 1: have your own farm. We don't, so we don't hold

627
00:31:24,960 --> 00:31:27,200
Speaker 1: any licenses. And we did that for a reason because

628
00:31:27,240 --> 00:31:30,800
Speaker 1: we are an intellectual property holding company. We want to

629
00:31:30,840 --> 00:31:33,360
Speaker 1: expand into other states and other countries. In fact, we're

630
00:31:33,360 --> 00:31:35,320
Speaker 1: going into Michigan before the end of the year. That's

631
00:31:35,320 --> 00:31:37,560
Speaker 1: our next state. We're in talks with six other states

632
00:31:38,760 --> 00:31:42,120
Speaker 1: we're in. We are in with our ancillary products right now.

633
00:31:42,200 --> 00:31:46,200
Speaker 1: In Mexico, we did the first ever activation at a

634
00:31:46,320 --> 00:31:49,160
Speaker 1: Mexican music festival out in the open Cannabis brands are

635
00:31:49,200 --> 00:31:53,000
Speaker 1: three brands Monterrey. We were at the Machaca Music Festival,

636
00:31:53,040 --> 00:31:57,720
Speaker 1: forty people there. It was incredible. People were so excited. UM,

637
00:31:57,840 --> 00:32:01,600
Speaker 1: and yeah, Mexico is going to be a huge, huge market. Um.

638
00:32:01,640 --> 00:32:05,840
Speaker 1: You know we're down in Colombia, so we partner so here.

639
00:32:05,840 --> 00:32:08,840
Speaker 1: We have a great partner, um who handles all of

640
00:32:08,840 --> 00:32:12,560
Speaker 1: our growing up in Sacramento, former Legacy Guy's been growing

641
00:32:12,600 --> 00:32:16,320
Speaker 1: for twenty five years. Um. And that's you know, we

642
00:32:16,400 --> 00:32:18,920
Speaker 1: just want to support the best of breed. For us,

643
00:32:18,960 --> 00:32:23,040
Speaker 1: you know, heavy grass, it's really about affordability. So it's

644
00:32:23,200 --> 00:32:26,680
Speaker 1: less for us about whether it's indoor or outdoor, but

645
00:32:26,760 --> 00:32:29,520
Speaker 1: it's like, does it provide the experience at the price

646
00:32:29,560 --> 00:32:32,400
Speaker 1: point that your looked at audience is looking for. That's

647
00:32:32,400 --> 00:32:33,920
Speaker 1: why I say it's that Jack daniel a weed. Right,

648
00:32:33,920 --> 00:32:36,160
Speaker 1: it's not it's not well, it's not the most expensive,

649
00:32:36,200 --> 00:32:39,080
Speaker 1: but it's not the most the cheapest, but it's but

650
00:32:39,080 --> 00:32:41,400
Speaker 1: it's a solid it's a solid brand that people like

651
00:32:41,520 --> 00:32:47,200
Speaker 1: and respectable, especially the apple cider in the sentiment. And

652
00:32:45,000 --> 00:32:48,680
Speaker 1: there you go. And then if you really want to

653
00:32:49,160 --> 00:32:52,040
Speaker 1: get a little big brother, yeah, I get a little bit.

654
00:32:52,120 --> 00:32:53,440
Speaker 1: But there were so many more things you want to

655
00:32:53,440 --> 00:32:55,080
Speaker 1: talk about. Let's break come back and we'll do the

656
00:32:55,120 --> 00:32:56,920
Speaker 1: high five with you. It's Cannabis Talk one of them.

657
00:32:56,960 --> 00:32:58,800
Speaker 1: We'll be right back after this. We'll be right back

658
00:32:58,840 --> 00:33:11,440
Speaker 1: with Cannabis Talk one one. Welcome back to Cannabis Talk

659
00:33:11,480 --> 00:33:13,720
Speaker 1: one oh one. Advanced Nutrients. You guys, they got a

660
00:33:13,720 --> 00:33:16,640
Speaker 1: complete growing system for cannabis that optimizes all phases and

661
00:33:16,720 --> 00:33:19,200
Speaker 1: cycles to bring your crops to their true genetic potential.

662
00:33:19,560 --> 00:33:23,160
Speaker 1: Discover more at advanced nutrients dot com. It's great to

663
00:33:23,200 --> 00:33:25,280
Speaker 1: be here today with you, Kiev and hearing all the

664
00:33:25,360 --> 00:33:29,120
Speaker 1: stories that you've done in the music industry and just

665
00:33:29,360 --> 00:33:32,120
Speaker 1: knowing what you've done and me personally knowing what BMG is.

666
00:33:32,160 --> 00:33:34,960
Speaker 1: It's like literally my b MG story to to think

667
00:33:35,000 --> 00:33:37,560
Speaker 1: about that. That's the last place I will hung out

668
00:33:37,600 --> 00:33:40,600
Speaker 1: with Notorious b I G was at the BMG studios

669
00:33:40,720 --> 00:33:43,320
Speaker 1: in San Francisco and I got to listen to his

670
00:33:43,440 --> 00:33:46,000
Speaker 1: double album in a band downstairs with Lance. I don't

671
00:33:46,000 --> 00:33:47,920
Speaker 1: know if remember Lance that worked at the BMG studio,

672
00:33:48,120 --> 00:33:51,320
Speaker 1: but Lance and almost with my homeboy Lands, you gotta

673
00:33:51,360 --> 00:33:53,240
Speaker 1: look like Lands a little bit. You guys look a

674
00:33:53,240 --> 00:33:57,640
Speaker 1: little bit like Um. But that legacy of doing that

675
00:33:57,680 --> 00:34:00,400
Speaker 1: industry and seeing the correlation of the wild West of

676
00:34:00,520 --> 00:34:03,720
Speaker 1: being bringing groups together and using these analogies that you're doing,

677
00:34:04,120 --> 00:34:07,400
Speaker 1: like Blue said, bringing that professionalism, I just can't wait

678
00:34:07,440 --> 00:34:11,160
Speaker 1: to see more. And we're seeing it, meaning doctors are

679
00:34:11,200 --> 00:34:14,160
Speaker 1: doing it. We were in Pasadena. He even to see

680
00:34:14,239 --> 00:34:16,399
Speaker 1: you come from the music industry, right, and we come

681
00:34:16,400 --> 00:34:18,680
Speaker 1: from the music industry respectfully as well. So that's kind

682
00:34:18,680 --> 00:34:20,719
Speaker 1: of dope, right. So all three of us come from

683
00:34:20,719 --> 00:34:23,040
Speaker 1: this industry and we're pushing events and doing big things.

684
00:34:23,200 --> 00:34:25,920
Speaker 1: But now we're seeing these doctors, scientists. We just had

685
00:34:25,920 --> 00:34:28,279
Speaker 1: a guy on here that was interviewed to work at

686
00:34:28,360 --> 00:34:31,200
Speaker 1: NASA are fucking other big things? And he was like, oh,

687
00:34:31,239 --> 00:34:33,120
Speaker 1: I picked NASSA. I guess no, it was it was

688
00:34:33,400 --> 00:34:37,200
Speaker 1: NASA and State whatever, the big Tesla. No, not teslast,

689
00:34:38,080 --> 00:34:40,480
Speaker 1: NASA and one other big whatever. You just a big

690
00:34:40,880 --> 00:34:48,480
Speaker 1: space SpaceX or NASA and he's act Space. I'm sorry. Yeah,

691
00:34:48,520 --> 00:34:50,560
Speaker 1: there you go. Either way, you're you're right, so to speak,

692
00:34:50,600 --> 00:34:53,560
Speaker 1: but really but yeah, but either way, we're getting these

693
00:34:53,560 --> 00:34:56,520
Speaker 1: professionals come in and then we're starting to see this

694
00:34:56,560 --> 00:34:59,880
Speaker 1: whole game change. As you see this game change the

695
00:35:00,000 --> 00:35:02,800
Speaker 1: when you're seeing the other professionals come in that don't

696
00:35:02,800 --> 00:35:05,400
Speaker 1: have the cannabis background, though, do you think it's a

697
00:35:05,400 --> 00:35:07,640
Speaker 1: little more difficult for them to see like the wild

698
00:35:07,680 --> 00:35:10,359
Speaker 1: wild West mentality in the game that really is the

699
00:35:10,360 --> 00:35:12,799
Speaker 1: game when they come in going, oh, ship, that's not

700
00:35:12,840 --> 00:35:15,040
Speaker 1: how we did it at NASA, you know what I mean? Like,

701
00:35:15,040 --> 00:35:16,640
Speaker 1: oh that that hence that's how it was in the

702
00:35:16,760 --> 00:35:20,120
Speaker 1: radio music world, and oh ship, this is the cannabis

703
00:35:20,120 --> 00:35:23,480
Speaker 1: world and its taxes and this, and they're changing the

704
00:35:23,560 --> 00:35:26,319
Speaker 1: rules and I went to jail for this. Now. Yeah,

705
00:35:26,360 --> 00:35:28,160
Speaker 1: this is the hardest industry I've ever worked in. And

706
00:35:28,200 --> 00:35:31,160
Speaker 1: that's for sure. I mean I remember back in I

707
00:35:31,200 --> 00:35:34,480
Speaker 1: think it was like you know, during the Green Rush,

708
00:35:34,600 --> 00:35:38,000
Speaker 1: right where all these all these companies were flushed with

709
00:35:38,080 --> 00:35:41,359
Speaker 1: cash and you started to see some of these um,

710
00:35:41,400 --> 00:35:44,920
Speaker 1: really high powered cmos come into the space, which I

711
00:35:45,000 --> 00:35:48,600
Speaker 1: was thrilled, like people like with serious chops, marketing chops

712
00:35:48,800 --> 00:35:51,239
Speaker 1: to help like professionalize take this to the next level.

713
00:35:52,520 --> 00:35:55,160
Speaker 1: And well they came in and they were left screaming

714
00:35:55,160 --> 00:35:57,920
Speaker 1: because like, oh my god, my tool kit doesn't work here, right,

715
00:35:58,040 --> 00:36:00,440
Speaker 1: Like all these things that I could do and whatever

716
00:36:00,920 --> 00:36:08,560
Speaker 1: industry they were right doesn't work right. There's exactly that analogous.

717
00:36:09,680 --> 00:36:11,919
Speaker 1: It really doesn't because and it's like, so I think

718
00:36:11,920 --> 00:36:14,280
Speaker 1: the cannabis industry, if you're going to survive and thrive

719
00:36:14,320 --> 00:36:17,160
Speaker 1: in here, you've got to be someone that's got a

720
00:36:17,160 --> 00:36:19,680
Speaker 1: bit of an entrepreneurial spirit to them, that's willing to

721
00:36:19,760 --> 00:36:21,799
Speaker 1: kind of figure out that there's a lot of gray

722
00:36:21,840 --> 00:36:24,240
Speaker 1: out there and how to play in it and understand

723
00:36:24,239 --> 00:36:28,680
Speaker 1: that the rules are are are are evolving on on

724
00:36:28,680 --> 00:36:31,759
Speaker 1: on the regular. And I mean it's it's like you've

725
00:36:31,760 --> 00:36:34,600
Speaker 1: got the government's telling you different things, You've got state

726
00:36:34,680 --> 00:36:36,879
Speaker 1: telling you something else, the city is telling you something else.

727
00:36:37,080 --> 00:36:39,319
Speaker 1: And then you've got Facebook telling you something else, and

728
00:36:39,360 --> 00:36:41,640
Speaker 1: Google telling you something else, some geek off the street

729
00:36:41,680 --> 00:36:43,160
Speaker 1: trying to tell you how to do it, you know,

730
00:36:43,800 --> 00:36:46,680
Speaker 1: like and then you can't get a bank at they're

731
00:36:46,719 --> 00:36:48,640
Speaker 1: mad at you because you're not doing it right. You know.

732
00:36:48,760 --> 00:36:51,080
Speaker 1: It's like you're not doing anything. You can't you know,

733
00:36:51,160 --> 00:36:53,560
Speaker 1: you can't win. I mean, that's that's, that's it's it's

734
00:36:53,560 --> 00:36:56,200
Speaker 1: pretty it's pretty crazy. Look, I'm with you there there,

735
00:36:56,280 --> 00:36:58,840
Speaker 1: job I welcome. I mean, look, I love the fact

736
00:36:58,880 --> 00:37:01,520
Speaker 1: that there's more and more professionals. I think it's it's

737
00:37:01,600 --> 00:37:04,480
Speaker 1: it's really important for this industry to grow. I do

738
00:37:04,600 --> 00:37:07,319
Speaker 1: think that at some point though, um, there needs to

739
00:37:07,360 --> 00:37:10,759
Speaker 1: be some sort of a coming together because, like you know,

740
00:37:10,920 --> 00:37:13,960
Speaker 1: I don't think it's all like, oh, legacy is bad

741
00:37:14,080 --> 00:37:16,960
Speaker 1: or all like these new professionals are bad because each

742
00:37:17,040 --> 00:37:19,520
Speaker 1: you know, but it's the only way that we're truly

743
00:37:19,520 --> 00:37:21,600
Speaker 1: going to grow is each of them have to embrace

744
00:37:21,640 --> 00:37:22,880
Speaker 1: each other and we have to figure out how to

745
00:37:22,880 --> 00:37:26,000
Speaker 1: work and grow this up together, because otherwise we're just

746
00:37:26,000 --> 00:37:28,200
Speaker 1: gonna be in fighting when we should be fighting everyone

747
00:37:28,280 --> 00:37:30,520
Speaker 1: else right together. I think that I look at that

748
00:37:30,719 --> 00:37:32,560
Speaker 1: is is I don't. I don't fall for the bullshit.

749
00:37:32,719 --> 00:37:35,880
Speaker 1: You know, Like I really look at you know, people

750
00:37:36,040 --> 00:37:38,279
Speaker 1: that are coming in talking ship and saying this, and

751
00:37:38,280 --> 00:37:40,239
Speaker 1: it's just like, I don't listen to him. I don't

752
00:37:40,239 --> 00:37:41,880
Speaker 1: have I have nothing to say to you. I just

753
00:37:41,960 --> 00:37:46,480
Speaker 1: keep marching, you know. I have people like come at

754
00:37:46,560 --> 00:37:49,120
Speaker 1: us all the time, you know, want to create some

755
00:37:49,200 --> 00:37:52,200
Speaker 1: kind of narrative, some kind of you know, imaging, and

756
00:37:52,200 --> 00:37:54,719
Speaker 1: I'm like, manna, fuck your imaging. You know. I don't

757
00:37:54,760 --> 00:37:57,920
Speaker 1: even say that though. I just I just take action

758
00:37:57,960 --> 00:37:59,879
Speaker 1: and do what I'm supposed to do. And I think

759
00:38:00,000 --> 00:38:02,640
Speaker 1: has been one of our biggest you know, growth spurts

760
00:38:02,719 --> 00:38:06,480
Speaker 1: is because when you don't fall into someone else's drama

761
00:38:07,120 --> 00:38:10,239
Speaker 1: and you don't allow them to, you know, even don't

762
00:38:10,239 --> 00:38:15,399
Speaker 1: even acknowledge them. I don't even acknowledge people bullshite, dude.

763
00:38:15,440 --> 00:38:17,960
Speaker 1: And again it's the elephant keeps walking as the dog

764
00:38:18,080 --> 00:38:21,280
Speaker 1: sheet barking. And I noticed the bigger the elephant gets,

765
00:38:21,480 --> 00:38:24,200
Speaker 1: the more dogs to start bark, you know what I mean.

766
00:38:25,160 --> 00:38:27,560
Speaker 1: Damn well, they don't damn well what they're barking at,

767
00:38:27,560 --> 00:38:31,520
Speaker 1: their barking at their own you know, bullshit, and they're jealous.

768
00:38:31,760 --> 00:38:34,400
Speaker 1: They've been part of the whole. Like we're all walking

769
00:38:34,520 --> 00:38:36,560
Speaker 1: down the path and it's like, dude, you throw an

770
00:38:36,560 --> 00:38:39,000
Speaker 1: event like Burning Trees Festival, You're throw an event like

771
00:38:39,080 --> 00:38:41,160
Speaker 1: after Shock. You put together a box like this that

772
00:38:41,239 --> 00:38:43,520
Speaker 1: actually has product lines in it, and you've got people

773
00:38:43,560 --> 00:38:45,719
Speaker 1: that don't have any of those things barking at you,

774
00:38:46,680 --> 00:38:48,719
Speaker 1: like how are you even talking to me on the

775
00:38:48,760 --> 00:38:52,680
Speaker 1: same page. Like, let's not be unrealistic, but be unrealistic

776
00:38:53,040 --> 00:38:56,880
Speaker 1: and to think ready for this people listening, cease this

777
00:38:56,920 --> 00:39:00,680
Speaker 1: company and your company right there to keep don't We

778
00:39:00,680 --> 00:39:03,960
Speaker 1: don't have no licenses, we don't have no cannabis associations.

779
00:39:04,280 --> 00:39:07,680
Speaker 1: We know we're regular media companies, but we're so heavily

780
00:39:07,719 --> 00:39:10,200
Speaker 1: involved in this cannabis space, folks. So if you're listening, going,

781
00:39:10,320 --> 00:39:12,560
Speaker 1: I want to get involved in the cannabis space. There's

782
00:39:12,560 --> 00:39:15,759
Speaker 1: still more opportunities to do so, like learn whatever it

783
00:39:15,800 --> 00:39:18,439
Speaker 1: is that you're doing. Hospitality is a huge one. Yeah,

784
00:39:18,520 --> 00:39:20,920
Speaker 1: I think about that going. There's so many ways that

785
00:39:20,960 --> 00:39:23,080
Speaker 1: people think, oh, I'm in the hospitality field. It's a

786
00:39:23,080 --> 00:39:27,160
Speaker 1: big industry, right, It's been a big industry. Come, oh,

787
00:39:27,280 --> 00:39:29,879
Speaker 1: my friend runs a company. I'll give her a free

788
00:39:29,880 --> 00:39:32,000
Speaker 1: plug here called high B and B if you heard

789
00:39:32,040 --> 00:39:34,279
Speaker 1: about that one, no, but I love it. It's the

790
00:39:34,360 --> 00:39:39,520
Speaker 1: air Airbnb for for a cannabis for Let's get her

791
00:39:39,520 --> 00:39:41,200
Speaker 1: on the show, please, but I want her on the

792
00:39:41,200 --> 00:39:44,680
Speaker 1: Show's great, she doing well, you know, she's been how

793
00:39:45,160 --> 00:39:47,319
Speaker 1: I think she's doing well. But you know, like all

794
00:39:47,360 --> 00:39:48,920
Speaker 1: of us, you know, it's a struggle right now in

795
00:39:48,960 --> 00:39:51,719
Speaker 1: this industry. Um. You know, in particular for her, I

796
00:39:51,719 --> 00:39:55,160
Speaker 1: think she's because she really is trying to, you know,

797
00:39:55,280 --> 00:39:57,799
Speaker 1: kind of normalize this. And again, like any time you're

798
00:39:57,840 --> 00:40:01,160
Speaker 1: disruptive within sort of in a ablished industry and you're

799
00:40:01,160 --> 00:40:04,160
Speaker 1: coming at it from a cannabis angle, it's tough because

800
00:40:04,200 --> 00:40:06,920
Speaker 1: you're it's already tough to be a disruptor anyway, but

801
00:40:06,960 --> 00:40:09,560
Speaker 1: if you're being a disruptor and you're coming from cannabis,

802
00:40:09,960 --> 00:40:13,479
Speaker 1: then it's like you've just got that added extra sort

803
00:40:13,520 --> 00:40:16,880
Speaker 1: of hurdle that you have to have to overcome. And

804
00:40:16,920 --> 00:40:18,759
Speaker 1: then I think she runs into a lot of the

805
00:40:18,760 --> 00:40:22,640
Speaker 1: same issues that we have, which is that, um, you know,

806
00:40:22,680 --> 00:40:24,200
Speaker 1: in order to grow the way the way that we

807
00:40:24,239 --> 00:40:27,320
Speaker 1: need to grow is we need capital, and there's limited

808
00:40:27,320 --> 00:40:31,880
Speaker 1: capital resources out there for companies like ours because because

809
00:40:32,040 --> 00:40:35,719
Speaker 1: a lot of the more traditional investors or even the

810
00:40:35,760 --> 00:40:37,719
Speaker 1: banking vehicles, right, Like I can't even go out and

811
00:40:37,719 --> 00:40:40,240
Speaker 1: get a line of credit, you know, like I can't

812
00:40:40,239 --> 00:40:44,120
Speaker 1: go bank account. I can't even go out and use

813
00:40:44,320 --> 00:40:47,680
Speaker 1: any of these like traditional like financial vehicles that any

814
00:40:47,680 --> 00:40:50,279
Speaker 1: other industry could use. And then you talk about the

815
00:40:50,280 --> 00:40:53,680
Speaker 1: the investment community and people that are actually investing. Most

816
00:40:53,680 --> 00:40:56,000
Speaker 1: of the investors that have already come into this industry

817
00:40:56,239 --> 00:40:58,440
Speaker 1: already came in during the green rush and got burned,

818
00:40:58,760 --> 00:41:01,640
Speaker 1: and so they're now like not coming in as much.

819
00:41:01,920 --> 00:41:03,520
Speaker 1: And so for companies like our it's like, look, we're

820
00:41:03,520 --> 00:41:07,040
Speaker 1: an intellectual property company. We don't touch the plant. She's

821
00:41:07,080 --> 00:41:11,560
Speaker 1: a and you know, you know hospitality company doesn't touch

822
00:41:11,600 --> 00:41:14,760
Speaker 1: the plant. Should be a no brainer. Your media company

823
00:41:14,800 --> 00:41:16,919
Speaker 1: don't touch the plant. But the banks still shut us down.

824
00:41:17,000 --> 00:41:19,160
Speaker 1: But well, yeah they hear that, Oh you guys are

825
00:41:19,200 --> 00:41:21,399
Speaker 1: cannabis talk one on one and boom. You know, Mike,

826
00:41:21,640 --> 00:41:24,960
Speaker 1: I've had several you know, company accounts kicked out of

827
00:41:24,960 --> 00:41:29,440
Speaker 1: the local banks, you know, because we're they find out

828
00:41:29,440 --> 00:41:31,600
Speaker 1: about the show. Yeah, it's crazy, and it's just like, so,

829
00:41:31,719 --> 00:41:35,759
Speaker 1: you know a show show, we don't sell the plant, dude,

830
00:41:35,800 --> 00:41:38,440
Speaker 1: We don't. I mean, you know, there's there's certainly cannabis around,

831
00:41:38,440 --> 00:41:40,520
Speaker 1: but we don't sell cannabis that we don't have nothing

832
00:41:40,560 --> 00:41:43,279
Speaker 1: to do with it. You know, we're strictly you know,

833
00:41:43,440 --> 00:41:47,440
Speaker 1: we have ads and you know we bring awareness account

834
00:41:47,640 --> 00:41:49,839
Speaker 1: that we're partnered with the Heart Radio and it's like

835
00:41:49,920 --> 00:41:51,640
Speaker 1: you still can't give us, you know. You know who

836
00:41:51,640 --> 00:41:55,839
Speaker 1: actually did is a Bank of California, California, Bunk of California.

837
00:41:56,520 --> 00:41:58,000
Speaker 1: You know, we got a good guy over there. If

838
00:41:58,000 --> 00:42:01,040
Speaker 1: you ever need somebody ranks. Craig is a great guy.

839
00:42:01,880 --> 00:42:05,600
Speaker 1: You work with Craig. We haven't moved over yet, but um,

840
00:42:05,760 --> 00:42:08,560
Speaker 1: you know, but but hey, we moved over to Craig.

841
00:42:08,560 --> 00:42:11,200
Speaker 1: Craig's hustling and industry and I've been real good. Actually,

842
00:42:11,239 --> 00:42:13,960
Speaker 1: I like Craig. I've been I see Craig everywhere he's

843
00:42:14,000 --> 00:42:15,680
Speaker 1: you know, he was at our last event we did

844
00:42:15,719 --> 00:42:19,000
Speaker 1: with at Dr Green Thumb and Cathedral City, and I

845
00:42:19,200 --> 00:42:21,120
Speaker 1: see him a Green Street all the time, you know.

846
00:42:21,239 --> 00:42:23,799
Speaker 1: So yeah, he's out there. He's hustling for sure. Yeah,

847
00:42:23,880 --> 00:42:26,600
Speaker 1: I'm ad him and he's doing what the professional bankers

848
00:42:26,600 --> 00:42:28,880
Speaker 1: need to do. Like he's a high end banker for

849
00:42:29,000 --> 00:42:31,000
Speaker 1: that company. Like VP and he's going out to the

850
00:42:31,000 --> 00:42:33,720
Speaker 1: cannabis industry. So what's next for Heavy Grass? Your team?

851
00:42:33,840 --> 00:42:35,799
Speaker 1: You know, everything that you guys, you guys got the

852
00:42:35,840 --> 00:42:38,080
Speaker 1: neo stuff coming. What else you guys got in the

853
00:42:38,160 --> 00:42:42,560
Speaker 1: in the works. So we're we're very focused right now

854
00:42:42,680 --> 00:42:44,799
Speaker 1: on a couple of different things. One is getting into

855
00:42:44,920 --> 00:42:49,720
Speaker 1: other other states and other countries because again there's fans.

856
00:42:49,719 --> 00:42:52,360
Speaker 1: It's amazing, we've got all this demand and like because

857
00:42:52,400 --> 00:42:55,560
Speaker 1: we have a big social media presence, especially with Heavy Grass,

858
00:42:55,680 --> 00:42:58,319
Speaker 1: we've got like fans all everywhere and they're like when

859
00:42:58,360 --> 00:43:01,200
Speaker 1: you coming to us, and so you know, it's it's

860
00:43:01,200 --> 00:43:03,040
Speaker 1: a lot of vetting, right, It was a lot because

861
00:43:03,120 --> 00:43:05,920
Speaker 1: we're we don't you know, we don't grow, you know,

862
00:43:06,040 --> 00:43:09,200
Speaker 1: and just you actually just build a box. Yeah, and

863
00:43:09,200 --> 00:43:13,239
Speaker 1: and so we go out license and they and we

864
00:43:13,239 --> 00:43:15,160
Speaker 1: we we've got to figure out who are the right

865
00:43:15,200 --> 00:43:17,360
Speaker 1: you know, best degree partners you know for each of

866
00:43:17,400 --> 00:43:20,640
Speaker 1: these markets. And then another big piece that that's kind

867
00:43:20,640 --> 00:43:23,560
Speaker 1: of it's kind of sad but true right now, is

868
00:43:23,560 --> 00:43:25,640
Speaker 1: that the easiest way right now to make money as

869
00:43:25,680 --> 00:43:28,600
Speaker 1: a brand is to not sell cannabis. Um I met

870
00:43:28,640 --> 00:43:30,839
Speaker 1: with another brand recently. I won't say who they are,

871
00:43:31,480 --> 00:43:35,400
Speaker 1: and they focus on a very specific audience. He told

872
00:43:35,440 --> 00:43:38,400
Speaker 1: me their numbers. This is not cookies. And he's like

873
00:43:38,760 --> 00:43:42,160
Speaker 1: shirts and for sure, he's like, we're selling, We're selling.

874
00:43:42,160 --> 00:43:44,080
Speaker 1: We've we sold over the last year and a half

875
00:43:44,080 --> 00:43:46,799
Speaker 1: six million dollars worth of products or our e commerce site.

876
00:43:47,160 --> 00:43:51,160
Speaker 1: And uh we've sold like, you know, one million dollars

877
00:43:51,160 --> 00:43:55,200
Speaker 1: in in cannabis products here in California. And the margins

878
00:43:55,239 --> 00:43:58,600
Speaker 1: are significantly better and you get paid on the regular,

879
00:43:58,719 --> 00:44:00,239
Speaker 1: and you know, there's a lot of issues right now

880
00:44:01,440 --> 00:44:03,719
Speaker 1: on time if your big account open because it's a

881
00:44:03,760 --> 00:44:06,880
Speaker 1: T shirt or it's some kind of ancillary product, it's

882
00:44:06,520 --> 00:44:10,360
Speaker 1: uh so, actually that reminds so we're we're actually launching

883
00:44:10,400 --> 00:44:13,480
Speaker 1: this at UM you know, speaking of ancillary products, we're

884
00:44:13,560 --> 00:44:16,399
Speaker 1: launching this at Aftershock. And this is something that it's

885
00:44:16,440 --> 00:44:18,640
Speaker 1: a it's so check out it, so check it out.

886
00:44:18,680 --> 00:44:21,160
Speaker 1: It's a it's a grinder kit. So basically, if you

887
00:44:21,200 --> 00:44:25,080
Speaker 1: take off that um if you take off the top there,

888
00:44:25,120 --> 00:44:28,000
Speaker 1: which is also like a it would be where you

889
00:44:28,040 --> 00:44:30,200
Speaker 1: hold your joint. You could put your joint there or

890
00:44:30,280 --> 00:44:32,040
Speaker 1: you can, but you take that off, you grind it.

891
00:44:32,120 --> 00:44:34,880
Speaker 1: The weed goes straight into the container and then you

892
00:44:34,920 --> 00:44:37,759
Speaker 1: take off the container top and you got your little

893
00:44:37,760 --> 00:44:42,879
Speaker 1: one hitter there. No way, this is the g It's

894
00:44:42,880 --> 00:44:46,000
Speaker 1: an updated one hitter grinding. You put your one hitter

895
00:44:46,040 --> 00:44:48,960
Speaker 1: in there in the My dad carried one of these

896
00:44:49,360 --> 00:44:51,320
Speaker 1: his old life, you know what I mean. And I

897
00:44:51,600 --> 00:44:55,600
Speaker 1: met one that looked like a cigarette. Dad had the

898
00:44:55,600 --> 00:44:58,080
Speaker 1: wood one and he had the cigarette one. Yeah. Yeah,

899
00:44:58,120 --> 00:44:59,520
Speaker 1: both of them, you know what I mean. I used

900
00:44:59,520 --> 00:45:01,919
Speaker 1: to run them. I products coming out. Yeah, so it's

901
00:45:01,920 --> 00:45:04,080
Speaker 1: coming out of after shock. We're launching them there. One

902
00:45:04,120 --> 00:45:05,480
Speaker 1: that far. I'm not even gonna get it over to you.

903
00:45:05,520 --> 00:45:08,520
Speaker 1: I don't know this one for us. You can have it,

904
00:45:08,920 --> 00:45:14,799
Speaker 1: You're dead right. It doesn't. It does. And honestly, like

905
00:45:15,120 --> 00:45:16,840
Speaker 1: for me, like if you know me, I don't smoke

906
00:45:16,880 --> 00:45:18,759
Speaker 1: a lot, Like I'm not a big heavy smoker at all,

907
00:45:18,920 --> 00:45:23,040
Speaker 1: like um and uh and and so for me, like

908
00:45:23,160 --> 00:45:25,279
Speaker 1: one hits cool. Yeah, I don't want to get all

909
00:45:25,320 --> 00:45:27,239
Speaker 1: blitz like I used to. You know. I love the

910
00:45:27,239 --> 00:45:29,799
Speaker 1: one like you know I love I love smoking out

911
00:45:29,800 --> 00:45:31,560
Speaker 1: the one hitters. I've been doing it, you know for

912
00:45:31,680 --> 00:45:36,760
Speaker 1: my whole And it's metal too, It's like it's heavy. Yeah,

913
00:45:37,080 --> 00:45:38,480
Speaker 1: what is it? What do you know what, one of

914
00:45:38,520 --> 00:45:40,760
Speaker 1: these are gonna run wholesale retail and the lost stuff already,

915
00:45:40,760 --> 00:45:43,560
Speaker 1: you guess. So we're selling. We're selling for thirty bucks

916
00:45:43,560 --> 00:45:47,120
Speaker 1: retail across the board. Retail. Got you because I got

917
00:45:47,200 --> 00:45:49,280
Speaker 1: I have. You know, I used to own smoke shops.

918
00:45:49,320 --> 00:45:52,040
Speaker 1: I just recently sold my last smoke shot. My brother

919
00:45:52,080 --> 00:45:56,919
Speaker 1: still have a smoke shot. But you know, they don't

920
00:45:56,920 --> 00:45:58,800
Speaker 1: know a ton of people put these. Yeah we should

921
00:45:58,840 --> 00:46:01,880
Speaker 1: we should talk because I mean that's it's like again,

922
00:46:01,920 --> 00:46:04,560
Speaker 1: it's like it works for the audience. Right. These are

923
00:46:04,600 --> 00:46:06,839
Speaker 1: concert goers. It's like they want to take their weed

924
00:46:06,880 --> 00:46:09,000
Speaker 1: on the go. They want to be able to you know,

925
00:46:09,040 --> 00:46:11,439
Speaker 1: easily can put that through the metal detector to put

926
00:46:11,440 --> 00:46:14,200
Speaker 1: it on the thing. What is that whatever? Yeah, let

927
00:46:14,200 --> 00:46:17,520
Speaker 1: it go and uh you know we're so yeah, these

928
00:46:17,560 --> 00:46:19,200
Speaker 1: are these are the kinds. And actually we're selling these

929
00:46:19,200 --> 00:46:22,200
Speaker 1: down in Mexico right now. Um yeah, because you said

930
00:46:22,200 --> 00:46:25,600
Speaker 1: this isn't one through the metal detection, Well you're gonna

931
00:46:24,840 --> 00:46:26,880
Speaker 1: put I know. But I'm saying you can set it

932
00:46:26,880 --> 00:46:28,160
Speaker 1: all and you can get away with it. Yeah you

933
00:46:28,160 --> 00:46:29,960
Speaker 1: put on the counter and you're good. Yeah, I was

934
00:46:29,960 --> 00:46:32,239
Speaker 1: gonna off. You gotta hope that you got the right,

935
00:46:32,320 --> 00:46:34,920
Speaker 1: the right, the right security guard. But because you look

936
00:46:34,960 --> 00:46:36,279
Speaker 1: at it, you're not gonna know what is it. It's

937
00:46:36,320 --> 00:46:38,720
Speaker 1: not a liar, definitely not making it through the metal detector.

938
00:46:40,080 --> 00:46:42,520
Speaker 1: You pull it out, Yeah, you're gonna have to show

939
00:46:42,560 --> 00:46:44,879
Speaker 1: him like, oh yeah. If You've got so many great

940
00:46:44,880 --> 00:46:47,680
Speaker 1: things and so many great card products. CEO, founder of

941
00:46:47,719 --> 00:46:49,800
Speaker 1: Engage Your Brands, I love all the music stuff. I

942
00:46:49,840 --> 00:46:51,239
Speaker 1: want to do the high fi with you because I'm

943
00:46:51,239 --> 00:46:53,879
Speaker 1: sure you've got some interesting answers with yourself and your

944
00:46:53,920 --> 00:46:56,040
Speaker 1: real eclectic life you've got going on with you. How

945
00:46:56,080 --> 00:46:58,400
Speaker 1: old are you the first time you smoked cannabis and

946
00:46:58,440 --> 00:47:01,800
Speaker 1: where did you get it from? Well, I started a

947
00:47:01,840 --> 00:47:04,719
Speaker 1: little later in life. Um, when I consider later, I

948
00:47:04,760 --> 00:47:07,840
Speaker 1: was eighteen. Um, it was the first time I smoked cannabis.

949
00:47:08,160 --> 00:47:10,560
Speaker 1: And the reason I smoked cannabis is because for the

950
00:47:10,600 --> 00:47:12,960
Speaker 1: first time is that I couldn't I couldn't drink for

951
00:47:12,960 --> 00:47:14,799
Speaker 1: a whole summer when I was a teen because I

952
00:47:14,840 --> 00:47:17,200
Speaker 1: had gone to the Bahamas and drank way too much

953
00:47:17,280 --> 00:47:19,440
Speaker 1: Rome and I ate a hole in my stomach. And

954
00:47:19,560 --> 00:47:21,960
Speaker 1: my doctor said to me, if I were you, I

955
00:47:21,960 --> 00:47:24,359
Speaker 1: would not drink the hard stuff anymore. In fact, take

956
00:47:24,400 --> 00:47:26,640
Speaker 1: the whole summer off from any drinking, so I only

957
00:47:26,680 --> 00:47:28,560
Speaker 1: drink beer and wine. So I was like, you know, uh,

958
00:47:29,239 --> 00:47:31,399
Speaker 1: I gotta I gotta check out this weed stuff. And

959
00:47:31,440 --> 00:47:34,640
Speaker 1: so I remember this girl, Chris, we were at a

960
00:47:34,680 --> 00:47:37,880
Speaker 1: Santana concert Pine Nab. I grew up in the Detroit area,

961
00:47:38,120 --> 00:47:42,719
Speaker 1: and and we uh and I and we and we smoke.

962
00:47:42,760 --> 00:47:46,480
Speaker 1: I smoke for the first time, and I was just like, oh, yeah,

963
00:47:46,480 --> 00:47:48,839
Speaker 1: this it just it just worked for me. And then

964
00:47:49,239 --> 00:47:53,640
Speaker 1: when I went to college, UM, let's just put it

965
00:47:53,680 --> 00:47:56,960
Speaker 1: this way. It helped. It helped me get through college,

966
00:47:57,120 --> 00:47:59,799
Speaker 1: you know, and in more ways than one, both medicinally

967
00:48:00,040 --> 00:48:04,480
Speaker 1: as well as um financially. There it is. It's always

968
00:48:04,480 --> 00:48:07,080
Speaker 1: a good thing. Question number two of the High five,

969
00:48:07,120 --> 00:48:09,920
Speaker 1: what is your favorite way to use or smoke cannabis?

970
00:48:10,040 --> 00:48:14,080
Speaker 1: Definitely using the heavy grass one hitter. Really, Oh, this

971
00:48:14,160 --> 00:48:16,040
Speaker 1: is gonna be so fun. I thank you for this, dude.

972
00:48:16,040 --> 00:48:19,080
Speaker 1: I really am excited, Like like, I'm a one hitter

973
00:48:19,160 --> 00:48:20,640
Speaker 1: kind of guy. I really and I don't want to

974
00:48:20,640 --> 00:48:23,120
Speaker 1: smoke anybody else's weed. I don't want to sit down

975
00:48:23,160 --> 00:48:26,120
Speaker 1: and try and you know, roll a big pocket. I

976
00:48:26,120 --> 00:48:29,839
Speaker 1: can see that I could, I could do this, you know. Yeah,

977
00:48:29,920 --> 00:48:32,960
Speaker 1: question number three, what's the craziest place you ever use

978
00:48:33,080 --> 00:48:39,600
Speaker 1: or smoke cannabis? Yeah, that's a that's an interesting one,

979
00:48:39,640 --> 00:48:43,080
Speaker 1: I would say, So I want. I went to Costa

980
00:48:43,200 --> 00:48:45,279
Speaker 1: Rica and I brought a bunch of edibles with me

981
00:48:46,200 --> 00:48:49,080
Speaker 1: and I went to this cloud forest where you walked

982
00:48:49,120 --> 00:48:53,239
Speaker 1: on these uh these bridges, and I didn't I think

983
00:48:53,280 --> 00:48:56,480
Speaker 1: I overindulged a little bit, but it was pretty majestical.

984
00:48:56,600 --> 00:48:59,520
Speaker 1: And you know, I was up, like literally up in

985
00:48:59,560 --> 00:49:03,320
Speaker 1: the clouds. So for me, that was in the clouds,

986
00:49:03,320 --> 00:49:08,920
Speaker 1: walking on clouds, walking on clouds, actually right above the clouds,

987
00:49:08,960 --> 00:49:11,319
Speaker 1: are in the clouds. Were a little both, a little both.

988
00:49:11,360 --> 00:49:13,560
Speaker 1: You're in the clouds at some point, sometimes you're above

989
00:49:13,600 --> 00:49:17,080
Speaker 1: the clouds. It's pretty it's pretty amazing. Yeah, yeah, but

990
00:49:17,120 --> 00:49:20,120
Speaker 1: you're super ripped. I was super ripped. And it was

991
00:49:20,160 --> 00:49:22,160
Speaker 1: funny because I was actually there with my son, you know,

992
00:49:22,360 --> 00:49:23,839
Speaker 1: and it was like because I was like, oh, I'm

993
00:49:23,880 --> 00:49:25,920
Speaker 1: just gonna have put a little extra on this one,

994
00:49:25,960 --> 00:49:28,000
Speaker 1: and then you know, damn, dude, I can't believe I'm

995
00:49:28,040 --> 00:49:31,200
Speaker 1: so bad. What you mean, great, dad, We're having a

996
00:49:31,200 --> 00:49:34,200
Speaker 1: great time. It was your son. Though I've never never seen.

997
00:49:34,239 --> 00:49:39,040
Speaker 1: I've never seen happen. See he was probably like nine

998
00:49:39,080 --> 00:49:42,480
Speaker 1: or two. Yeah, bad doing. He dug at night and

999
00:49:42,480 --> 00:49:45,439
Speaker 1: a half. They could take care of you, Yeah they can. Yeah,

1000
00:49:46,320 --> 00:49:48,959
Speaker 1: year old drove my dad when he was drunk at nine.

1001
00:49:49,040 --> 00:49:54,120
Speaker 1: Come on, Question number four of the High five, what

1002
00:49:54,280 --> 00:49:59,280
Speaker 1: is your go to munchie after you get high? Lately?

1003
00:49:59,320 --> 00:50:02,000
Speaker 1: For me, I just can't get enough of those salt

1004
00:50:02,000 --> 00:50:05,560
Speaker 1: and vinegar kettle chips. I think my wife might be

1005
00:50:05,600 --> 00:50:09,880
Speaker 1: smoking because yeah, I got to check my staff. I

1006
00:50:09,920 --> 00:50:12,280
Speaker 1: can't stop at one and I'm done with the whole bag.

1007
00:50:12,320 --> 00:50:14,960
Speaker 1: And it doesn't matter. Those are what my daughter now

1008
00:50:15,000 --> 00:50:16,560
Speaker 1: is into it. Those are like a crack thing at

1009
00:50:16,560 --> 00:50:19,000
Speaker 1: my house, and my daughter doesn't. We gotta get these

1010
00:50:19,000 --> 00:50:22,440
Speaker 1: from mama. From mama at least you don't take the

1011
00:50:22,480 --> 00:50:25,719
Speaker 1: hot sauce with you, right, I don't vinegar and the

1012
00:50:25,800 --> 00:50:28,600
Speaker 1: hot used to have the hot sauce and the chips.

1013
00:50:28,600 --> 00:50:32,760
Speaker 1: Oh my gosh, everywhere Kiev. Here it goes brother, Question

1014
00:50:32,840 --> 00:50:34,800
Speaker 1: number five of the High five. It's been a pleasure

1015
00:50:34,840 --> 00:50:37,200
Speaker 1: having you on the show. But if you could smoke

1016
00:50:37,239 --> 00:50:43,399
Speaker 1: cannabis with anyone, who would it be? And why? Well,

1017
00:50:43,440 --> 00:50:46,919
Speaker 1: I gotta stick with my hard rock roots and say

1018
00:50:46,920 --> 00:50:48,920
Speaker 1: I would, I would want to smoke down with to

1019
00:50:49,000 --> 00:50:52,080
Speaker 1: me the greatest guitar player of all time, Jamie Hendrix, Jimmy,

1020
00:50:53,000 --> 00:50:55,759
Speaker 1: Jimmy and Jimmy had a pick in this box? I mean,

1021
00:50:56,000 --> 00:50:59,040
Speaker 1: did you use your musical knowledge and say, Jimmy, to

1022
00:50:59,160 --> 00:51:01,440
Speaker 1: have a pick in your box is so symbolic of

1023
00:51:01,520 --> 00:51:04,839
Speaker 1: everything you're about. And for me, it's like, you know,

1024
00:51:05,200 --> 00:51:07,279
Speaker 1: a lot of people don't realize that, you know, I

1025
00:51:07,280 --> 00:51:12,399
Speaker 1: mean Jimmy played for a little Richard Um before he

1026
00:51:12,480 --> 00:51:14,160
Speaker 1: kind of went off on his own. He played with

1027
00:51:14,200 --> 00:51:16,759
Speaker 1: a lot just just to kind of be able to

1028
00:51:16,760 --> 00:51:18,920
Speaker 1: smoke down and just say, you know, what was it

1029
00:51:19,040 --> 00:51:21,680
Speaker 1: like because he came up you know, I mean especially

1030
00:51:21,719 --> 00:51:25,640
Speaker 1: for someone like being being you know, a black rock

1031
00:51:25,680 --> 00:51:29,320
Speaker 1: and roller at that time, was was super groundbreaking still

1032
00:51:29,520 --> 00:51:33,000
Speaker 1: and like everything that he went through and uh and

1033
00:51:33,040 --> 00:51:35,359
Speaker 1: plus like what a creative genius too, I mean, just

1034
00:51:35,360 --> 00:51:37,919
Speaker 1: just an incredible shredder. And so I would just would

1035
00:51:37,920 --> 00:51:41,040
Speaker 1: you like to do well if we're going to add

1036
00:51:41,040 --> 00:51:46,040
Speaker 1: to it. M never smoked. I might have to have

1037
00:51:46,040 --> 00:51:49,759
Speaker 1: a headbond D do it? I do it? If he

1038
00:51:49,840 --> 00:51:52,439
Speaker 1: put a headband on, put the headband on, don't worry about.

1039
00:51:53,160 --> 00:51:55,399
Speaker 1: Don't worry about the headband. I got you as soon

1040
00:51:55,440 --> 00:52:00,520
Speaker 1: as your poor acid in his headband, Like you're gonna

1041
00:52:00,600 --> 00:52:03,399
Speaker 1: enjoy this one is, like, I mean, just monumental. He's

1042
00:52:03,400 --> 00:52:05,920
Speaker 1: one of those guys like, you know, the experience. I mean,

1043
00:52:06,160 --> 00:52:08,719
Speaker 1: you know, obviously he you know, passed way too young,

1044
00:52:08,800 --> 00:52:10,680
Speaker 1: but I mean the experiences that he had in a

1045
00:52:10,680 --> 00:52:13,440
Speaker 1: short time here. The stories I'm sure he could tell.

1046
00:52:13,480 --> 00:52:15,480
Speaker 1: I would just love to hear them, listen, anything that

1047
00:52:15,520 --> 00:52:18,359
Speaker 1: we missed before we let you get on out of here. Now,

1048
00:52:18,480 --> 00:52:20,520
Speaker 1: I just say I have to say that, first of all,

1049
00:52:20,560 --> 00:52:22,960
Speaker 1: thanks for having me on UM and I'd love to

1050
00:52:23,440 --> 00:52:25,920
Speaker 1: continue to connect with you guys, you know, since I

1051
00:52:25,920 --> 00:52:27,719
Speaker 1: think there's a lot of overlapping what we do. But

1052
00:52:28,320 --> 00:52:30,000
Speaker 1: you know, I think this is going to be posting

1053
00:52:30,080 --> 00:52:32,560
Speaker 1: right before after Shock. If you're in Sacramento area, come

1054
00:52:32,640 --> 00:52:34,759
Speaker 1: check us out. We're actually also going to be there

1055
00:52:34,800 --> 00:52:37,520
Speaker 1: the weekend after. They're doing a festival called Golden Sky there.

1056
00:52:37,920 --> 00:52:39,759
Speaker 1: It's focused a little bit more on country, but we're

1057
00:52:39,760 --> 00:52:42,920
Speaker 1: going to continue to activate there because we're really looking at,

1058
00:52:43,400 --> 00:52:46,080
Speaker 1: you know, anytime we can touch music audiences, we want

1059
00:52:46,120 --> 00:52:49,560
Speaker 1: to be there. Uh So, and come please come to

1060
00:52:51,200 --> 00:52:54,080
Speaker 1: you know, Heavy Grass Official on our I G because

1061
00:52:54,080 --> 00:52:57,719
Speaker 1: we will be officially launching those smoke kits after after

1062
00:52:57,719 --> 00:53:00,320
Speaker 1: Shock if you want to get one. But yeah, I

1063
00:53:00,360 --> 00:53:02,600
Speaker 1: just want to say thanks and and and let's uh,

1064
00:53:02,719 --> 00:53:05,600
Speaker 1: let's continue to kind of move forward and upward onward

1065
00:53:05,680 --> 00:53:08,720
Speaker 1: as we as we kind of destigmatize this plant and

1066
00:53:08,719 --> 00:53:11,600
Speaker 1: and really build towards a bigger future for all of us. Yeah,

1067
00:53:11,680 --> 00:53:13,360
Speaker 1: we're here to support whatever you guys going on with

1068
00:53:13,400 --> 00:53:15,760
Speaker 1: the let's let's move together. Well there it is, guys,

1069
00:53:15,760 --> 00:53:18,120
Speaker 1: Cannabis Talk one on one and remember this if no

1070
00:53:18,160 --> 00:53:21,319
Speaker 1: one else lives you, we thank you for listening to

1071
00:53:21,360 --> 00:53:23,919
Speaker 1: Cannabis Talk one on one on the I Heart Radio app,

1072
00:53:24,080 --> 00:53:27,080
Speaker 1: Apple Podcast or wherever you get your podcasts