1 00:00:00,280 --> 00:00:03,560 Speaker 1: This is the business of sports where in the situation 2 00:00:03,640 --> 00:00:06,400 Speaker 1: that we haven't dealt with in modern times, pandemic here 3 00:00:06,440 --> 00:00:10,479 Speaker 1: has really accelerated the investments that we've been advocating for 4 00:00:10,480 --> 00:00:12,880 Speaker 1: for years. From a Macros standpoint, I think our sport 5 00:00:12,920 --> 00:00:16,360 Speaker 1: industry is really forced to look at the business a 6 00:00:16,440 --> 00:00:19,639 Speaker 1: little bit differently. In depth conversations with the leaders in 7 00:00:19,720 --> 00:00:22,759 Speaker 1: the sports industry, who wants to be the sacrificial lambs 8 00:00:22,800 --> 00:00:25,599 Speaker 1: that shows up that the first big major sporting event 9 00:00:25,760 --> 00:00:27,640 Speaker 1: a part of something much bigger than the sport right 10 00:00:27,680 --> 00:00:30,120 Speaker 1: now and the health and day of our stakeholders the 11 00:00:30,160 --> 00:00:32,839 Speaker 1: works much important every moment. I think we're all from 12 00:00:32,840 --> 00:00:35,560 Speaker 1: the business respective thinking about the impact that the virus 13 00:00:35,600 --> 00:00:38,479 Speaker 1: is having a across the country and Bloomberg Business of 14 00:00:38,520 --> 00:00:42,320 Speaker 1: Sports from Bloomberg Radio. Hello, I'm Jason Kelly, and I'm 15 00:00:42,360 --> 00:00:45,240 Speaker 1: Michael Black and I'm Mike Lynch, and we're here Monday's, 16 00:00:45,240 --> 00:00:47,800 Speaker 1: Wednesdays and Thursdays to explore the big money issues in 17 00:00:47,880 --> 00:00:49,680 Speaker 1: the world of sports talk to some of the biggest 18 00:00:49,680 --> 00:00:52,360 Speaker 1: players in the industry today. We're very excited to be 19 00:00:52,400 --> 00:00:55,680 Speaker 1: speaking with Nita shriek Camp. She is the CEO of 20 00:00:55,680 --> 00:01:00,680 Speaker 1: a new company called influencer, a great background working across 21 00:01:00,720 --> 00:01:03,800 Speaker 1: social media. Excited to dive in. There is a lot 22 00:01:03,880 --> 00:01:06,560 Speaker 1: happening in the world of sports as we know, need 23 00:01:06,600 --> 00:01:08,400 Speaker 1: a really nice to have you with us. How are you. 24 00:01:09,400 --> 00:01:12,640 Speaker 1: I'm doing wonderful. Thanks for having me on. Excited to chat. Yeah, 25 00:01:12,720 --> 00:01:14,759 Speaker 1: it's fun to to talk with you right now. With 26 00:01:14,800 --> 00:01:17,880 Speaker 1: all of these moving parts, especially in the world of 27 00:01:17,920 --> 00:01:20,399 Speaker 1: social media, and especially when it comes to this whole 28 00:01:20,440 --> 00:01:24,600 Speaker 1: notion of athlete empowerment, Let's start with exactly what you 29 00:01:24,640 --> 00:01:27,360 Speaker 1: guys are working on. Because you're working with a ton 30 00:01:27,440 --> 00:01:30,360 Speaker 1: of athletes and a ton of programs, especially at the 31 00:01:30,360 --> 00:01:33,240 Speaker 1: college level, talk to us about it. Well. If one 32 00:01:33,280 --> 00:01:35,800 Speaker 1: through is a tech platform, and we have. We worked 33 00:01:35,800 --> 00:01:40,000 Speaker 1: with over seven college teams over twenty two thousand athletes 34 00:01:40,040 --> 00:01:42,679 Speaker 1: on a daily basis, and what we do is we 35 00:01:42,800 --> 00:01:45,840 Speaker 1: bridge the gap between the content creators that work for 36 00:01:45,880 --> 00:01:49,400 Speaker 1: the university athletic departments and the athletes themselves. For our 37 00:01:49,400 --> 00:01:52,640 Speaker 1: goal is to arm athletes with more content so that 38 00:01:52,680 --> 00:01:57,320 Speaker 1: they can share uh the editorial pieces on their social accounts, 39 00:01:57,360 --> 00:02:00,560 Speaker 1: to grow their audience UH and take avantage of their 40 00:02:00,600 --> 00:02:05,160 Speaker 1: opportunity on campus. Back in the old days, which is 41 00:02:05,320 --> 00:02:09,080 Speaker 1: where I'm from. If an athlete had something to say, 42 00:02:09,160 --> 00:02:11,520 Speaker 1: it would then go through the publicists, and then the 43 00:02:11,560 --> 00:02:15,640 Speaker 1: publicists would put it out to the media. Uh. Those 44 00:02:15,760 --> 00:02:20,359 Speaker 1: days are long gone now, Yeah, the days are long gone. 45 00:02:20,560 --> 00:02:23,840 Speaker 1: Every athlete is pretty much their own brand at this point, 46 00:02:23,960 --> 00:02:27,320 Speaker 1: and they need to be servicing their brand by showcasing 47 00:02:27,360 --> 00:02:31,680 Speaker 1: their voice, uh and really just targeting content that shows 48 00:02:31,680 --> 00:02:35,920 Speaker 1: off their personalities as well. So, Nita, we all know 49 00:02:36,000 --> 00:02:37,880 Speaker 1: that the n C double A is on the precipice 50 00:02:37,960 --> 00:02:42,800 Speaker 1: of letting students um be compensated for the use of 51 00:02:42,840 --> 00:02:47,040 Speaker 1: their likeness or their name. How what is the best 52 00:02:47,040 --> 00:02:49,120 Speaker 1: way to monetize this? Do you have to work through 53 00:02:49,160 --> 00:02:51,359 Speaker 1: the school or can you work directly with the athlete 54 00:02:51,760 --> 00:02:55,560 Speaker 1: him and herself? Well, right now, right now, the legislation 55 00:02:55,720 --> 00:02:58,120 Speaker 1: still hasn't been netted out. There's there's still a lot 56 00:02:58,160 --> 00:03:01,440 Speaker 1: of Uh, there's still a lot of conversation going on 57 00:03:01,520 --> 00:03:04,080 Speaker 1: and what the end game is. Uh. The way it 58 00:03:04,120 --> 00:03:08,840 Speaker 1: currently sits as of the latest updates is athletes would 59 00:03:09,000 --> 00:03:11,200 Speaker 1: have to be separate from the schools in order to 60 00:03:11,280 --> 00:03:14,639 Speaker 1: monetize their name, image and likeness. So what that being? 61 00:03:14,840 --> 00:03:18,280 Speaker 1: With that being said, the way we build our company 62 00:03:18,520 --> 00:03:23,000 Speaker 1: is working directly with the athletic programs to empower the athletes. 63 00:03:23,120 --> 00:03:26,399 Speaker 1: So we're we're eagerly waiting to see where the legislation 64 00:03:26,480 --> 00:03:29,040 Speaker 1: ends up netting out. We've you know, talked to a 65 00:03:29,080 --> 00:03:32,200 Speaker 1: lot of people to figure out, uh, you know what 66 00:03:32,200 --> 00:03:34,880 Speaker 1: what there, what their core objectives are, and how we 67 00:03:34,920 --> 00:03:38,560 Speaker 1: can bridge the gap between the top one of collegiate 68 00:03:38,560 --> 00:03:41,640 Speaker 1: athletes making most of the money versus you know, the 69 00:03:41,760 --> 00:03:44,400 Speaker 1: females and the other programs that are non revenues. So 70 00:03:45,240 --> 00:03:48,520 Speaker 1: we we're we're just kind of kind of spancill waiting 71 00:03:48,520 --> 00:03:50,800 Speaker 1: to see how everything's gonna shake out. What once all 72 00:03:50,960 --> 00:03:54,240 Speaker 1: is said and done, So, Nita, what effect would that 73 00:03:54,360 --> 00:03:57,640 Speaker 1: have on your business? If the world does open up 74 00:03:57,680 --> 00:04:02,320 Speaker 1: a little bit and athletes are able to effectively monetize themselves, 75 00:04:03,720 --> 00:04:06,280 Speaker 1: well it's going to help regardless of which way it 76 00:04:06,360 --> 00:04:09,080 Speaker 1: ends up. Our Our business right now is is booming 77 00:04:09,480 --> 00:04:13,280 Speaker 1: in a sense because the technology technological adoption over the 78 00:04:13,320 --> 00:04:16,000 Speaker 1: last five months has really been a five year increase, 79 00:04:16,520 --> 00:04:20,120 Speaker 1: and so athletic departments are leaning into us because they 80 00:04:20,160 --> 00:04:22,920 Speaker 1: know that what what do athletes care about right now? Well, 81 00:04:22,920 --> 00:04:26,400 Speaker 1: they care about their social brand um the next generation 82 00:04:26,440 --> 00:04:29,920 Speaker 1: of recruits are the next class of recruits. They're acting specifically, 83 00:04:30,440 --> 00:04:32,240 Speaker 1: how are you going to help me with name, Image 84 00:04:32,240 --> 00:04:36,200 Speaker 1: and likeness in our platform is pretty much the only 85 00:04:36,200 --> 00:04:39,680 Speaker 1: one out there that's really going to help UH coaches 86 00:04:39,720 --> 00:04:42,719 Speaker 1: on the recruiting front, say, check out what we have 87 00:04:42,920 --> 00:04:46,599 Speaker 1: in place for our team. We're gonna be arming with 88 00:04:46,680 --> 00:04:49,960 Speaker 1: everything you possibly need in order to grow your brand 89 00:04:49,960 --> 00:04:52,599 Speaker 1: while you're on campus. And all. By the way, this 90 00:04:52,680 --> 00:04:56,120 Speaker 1: company as well is part of the conversation when it 91 00:04:56,160 --> 00:04:58,080 Speaker 1: comes to how name, Image and Likeness is going to 92 00:04:58,160 --> 00:05:01,719 Speaker 1: net out as well. Can you talk more about your 93 00:05:01,760 --> 00:05:05,159 Speaker 1: business model? Uh, it's a great idea that you have. 94 00:05:06,480 --> 00:05:08,640 Speaker 1: I guess the bottom line is, how do you guys 95 00:05:08,680 --> 00:05:13,200 Speaker 1: make money doing this? Well, we're a staff company. Uh. 96 00:05:13,320 --> 00:05:17,160 Speaker 1: The university athletic departments are purchasing a license from US 97 00:05:17,240 --> 00:05:21,719 Speaker 1: on a multi year contracts and so universities are buying 98 00:05:21,720 --> 00:05:25,880 Speaker 1: it from US and providing it to their athletics UH athletes, 99 00:05:26,680 --> 00:05:30,920 Speaker 1: UM for use needed. Do they expect you to be 100 00:05:30,960 --> 00:05:35,160 Speaker 1: a filter as well as a facilitator? No, we are. 101 00:05:35,200 --> 00:05:37,479 Speaker 1: We are not playing that role and in fact, as 102 00:05:37,480 --> 00:05:40,159 Speaker 1: part of you know, our conversations with the athletic departments, 103 00:05:40,200 --> 00:05:43,240 Speaker 1: we try to show them the bigger picture of you 104 00:05:43,279 --> 00:05:46,080 Speaker 1: need to put in place sort of the limitations and 105 00:05:46,279 --> 00:05:48,560 Speaker 1: provide the education to the athletes on what they should 106 00:05:48,600 --> 00:05:52,360 Speaker 1: and shouldn't be posting. But ultimately you need to provide 107 00:05:52,360 --> 00:05:55,480 Speaker 1: them with a catalog of content for them to take 108 00:05:55,560 --> 00:05:58,600 Speaker 1: and put their own voice to. However, as I said previously, 109 00:05:58,880 --> 00:06:02,120 Speaker 1: it's about educating those athletes to understand what their voice 110 00:06:02,560 --> 00:06:06,480 Speaker 1: direction should be, which is a positive message. So Nita, 111 00:06:06,560 --> 00:06:08,400 Speaker 1: let's go a level deep if we can, because you 112 00:06:08,480 --> 00:06:11,080 Speaker 1: alluded to this and I want to make sure that 113 00:06:11,160 --> 00:06:14,599 Speaker 1: I understand it. Uh, what's happened over the past five months, 114 00:06:14,640 --> 00:06:17,280 Speaker 1: because I did an interview last week with the president 115 00:06:17,320 --> 00:06:20,279 Speaker 1: Warhouse College, and he put it very sustinctly. He said, 116 00:06:20,640 --> 00:06:23,360 Speaker 1: we're dealing with twin pandemics right now in this country. 117 00:06:23,440 --> 00:06:27,600 Speaker 1: One is the obviously global health pandemic of coronavirus and 118 00:06:27,760 --> 00:06:32,080 Speaker 1: dealing with that, but there's also the pandemic of structural racism. 119 00:06:32,120 --> 00:06:35,720 Speaker 1: This has utterly changed the world for all of us, 120 00:06:35,800 --> 00:06:39,200 Speaker 1: but but especially for young people, and especially in many 121 00:06:39,240 --> 00:06:42,039 Speaker 1: ways for young athletes. Were living in an age of 122 00:06:42,080 --> 00:06:45,919 Speaker 1: athlete empowerment like we've never seen before. Walk us through 123 00:06:46,240 --> 00:06:49,120 Speaker 1: how that has manifested in the athletes that you guys 124 00:06:49,120 --> 00:06:53,040 Speaker 1: are ultimately working with and and you are effectively giving 125 00:06:53,080 --> 00:06:56,760 Speaker 1: them this platform, what have you learned about them? Uh? 126 00:06:56,800 --> 00:06:59,479 Speaker 1: So let me break this down when taking a step back, 127 00:06:59,600 --> 00:07:03,120 Speaker 1: when an athlete graduates college, they continue to have access 128 00:07:03,200 --> 00:07:06,440 Speaker 1: to our platform and they transition into what we call 129 00:07:06,600 --> 00:07:10,800 Speaker 1: our pro alumni. So we continue to work with athletes 130 00:07:10,840 --> 00:07:14,200 Speaker 1: once I graduate college and engage the pro athletes that 131 00:07:14,200 --> 00:07:17,720 Speaker 1: are in the n B A, NFL MLB with additional 132 00:07:17,760 --> 00:07:22,680 Speaker 1: content and so around you know, May June, as you know, 133 00:07:22,800 --> 00:07:28,200 Speaker 1: unfortunately George Floyd's UH incident occurred. We we started to 134 00:07:28,240 --> 00:07:31,680 Speaker 1: receive an influx of engagement from our pro athletes, and 135 00:07:32,040 --> 00:07:34,680 Speaker 1: what I started to do with our team of designers 136 00:07:34,680 --> 00:07:37,960 Speaker 1: and content creators was we started to arm them with 137 00:07:38,920 --> 00:07:42,120 Speaker 1: here's information. You know, justice for Brianna Taylor. UM, you know, 138 00:07:42,240 --> 00:07:46,080 Speaker 1: Black Lives Matter. I stand with CAP. You know, voter registration. 139 00:07:46,560 --> 00:07:49,640 Speaker 1: Athletes are wanting to become more active on social and 140 00:07:49,680 --> 00:07:53,320 Speaker 1: that gate that kind of guarded them from really sharing 141 00:07:53,880 --> 00:07:56,800 Speaker 1: the social activist piece that they've always wanted to do. 142 00:07:56,840 --> 00:07:59,720 Speaker 1: But we're afraid that fear factor is no longer there 143 00:07:59,720 --> 00:08:02,240 Speaker 1: any or, And I think that's going to be better 144 00:08:02,280 --> 00:08:04,520 Speaker 1: for us in the long run because the athletes do 145 00:08:04,680 --> 00:08:07,400 Speaker 1: have a platform that they need to be taking advantage of. 146 00:08:07,760 --> 00:08:10,120 Speaker 1: And so the social activism that you're starting to see 147 00:08:10,560 --> 00:08:13,560 Speaker 1: is the next wave of the future of athletes and 148 00:08:13,600 --> 00:08:16,400 Speaker 1: why it's so important for them to be storytellers and 149 00:08:16,480 --> 00:08:20,040 Speaker 1: empower their you know, their social audience in a way 150 00:08:20,120 --> 00:08:24,760 Speaker 1: that helps build their brand, their their voice and their 151 00:08:24,800 --> 00:08:29,920 Speaker 1: storytelling journey. And so you know, there even when we 152 00:08:30,000 --> 00:08:33,720 Speaker 1: talk about the college college athletes as well, you're seeing 153 00:08:34,240 --> 00:08:38,640 Speaker 1: uh an outpouring of content that's basically the same that 154 00:08:38,679 --> 00:08:40,680 Speaker 1: you see from the pro alumni, but now the college 155 00:08:40,679 --> 00:08:44,320 Speaker 1: coaches realized that they need to also empower their collegiate 156 00:08:44,320 --> 00:08:46,880 Speaker 1: athletes to do the same. And you're starting to see, 157 00:08:47,080 --> 00:08:49,080 Speaker 1: you know, Coach k put out a wonderful video about 158 00:08:49,120 --> 00:08:50,760 Speaker 1: Black Lives Matter. It was a one take if you 159 00:08:51,040 --> 00:08:53,480 Speaker 1: I'm not sure if you guys saw that. Coach Cal 160 00:08:53,640 --> 00:08:56,000 Speaker 1: has also been very active this past weekend. He had 161 00:08:56,040 --> 00:08:58,599 Speaker 1: the entire team together and was explaining to them the 162 00:08:58,640 --> 00:09:01,240 Speaker 1: importance of voting UM and he posted that on his 163 00:09:01,320 --> 00:09:06,160 Speaker 1: social media as well. So I think, UM, to your point, 164 00:09:06,480 --> 00:09:09,199 Speaker 1: there's there's two things that are happening right now. The 165 00:09:09,240 --> 00:09:11,280 Speaker 1: main one that's really happening is right now, what we're 166 00:09:11,280 --> 00:09:16,439 Speaker 1: seeing with this pandemic athlete activism is just beginning. And 167 00:09:17,600 --> 00:09:19,880 Speaker 1: you know, the mixture of sports and politics, stick to 168 00:09:19,920 --> 00:09:24,160 Speaker 1: sports to the politics, that entire theory that bubble has bursted, 169 00:09:24,960 --> 00:09:27,200 Speaker 1: and those that are gonna be leaning in and doing 170 00:09:27,240 --> 00:09:29,400 Speaker 1: it in a constructive way are the ones that are 171 00:09:29,400 --> 00:09:31,800 Speaker 1: gonna win. Out where a far where, a far cry 172 00:09:31,800 --> 00:09:36,400 Speaker 1: from shut up and Dreba Michael bar Oh goodness, And 173 00:09:36,760 --> 00:09:38,680 Speaker 1: which brings me to the next point. And you mentioned 174 00:09:38,720 --> 00:09:43,040 Speaker 1: about putting out the videos and the messages about get 175 00:09:43,080 --> 00:09:48,000 Speaker 1: out and vote. Uh, sites like Twitter and Facebook they 176 00:09:48,000 --> 00:09:54,359 Speaker 1: are cracking down on so called false information out there. Uh. 177 00:09:54,640 --> 00:09:58,000 Speaker 1: Do the athletes understand that they have to be careful 178 00:09:58,080 --> 00:10:00,520 Speaker 1: of what they put out there because they could get 179 00:10:00,559 --> 00:10:06,080 Speaker 1: ripped off Twitter or Facebook. I do believe that they know. Um. 180 00:10:06,120 --> 00:10:09,320 Speaker 1: In fact, I also think that many times what they're 181 00:10:09,360 --> 00:10:12,600 Speaker 1: saying is being manipulated to their detriments, So they're having 182 00:10:12,640 --> 00:10:14,559 Speaker 1: to be a little bit more careful about the way 183 00:10:14,600 --> 00:10:17,360 Speaker 1: they're phrasing things so it doesn't take because it doesn't 184 00:10:17,360 --> 00:10:20,600 Speaker 1: get taken out of context by others. But I don't 185 00:10:20,600 --> 00:10:23,680 Speaker 1: necessarily believe that Facebook and Twitter's crackdown on this really 186 00:10:23,720 --> 00:10:25,560 Speaker 1: has much to do with the athletes as much as 187 00:10:25,600 --> 00:10:28,800 Speaker 1: it has to do with um, the disinformation campaigns that 188 00:10:28,840 --> 00:10:33,520 Speaker 1: you're seeing that go beyond the United States. Neither does 189 00:10:33,520 --> 00:10:36,760 Speaker 1: the number of followers, let's just pick Twitter for example, 190 00:10:36,800 --> 00:10:40,800 Speaker 1: does that automatically translate into the best chance to monetize 191 00:10:40,960 --> 00:10:44,400 Speaker 1: your account and yourself your brand. So there's a lot 192 00:10:44,559 --> 00:10:46,760 Speaker 1: there's a lot of formulas out there that can that 193 00:10:46,960 --> 00:10:51,040 Speaker 1: place of value on what your social audience is. Uh. Ultimately, 194 00:10:51,080 --> 00:10:54,280 Speaker 1: what we've seen from Twitter, from Instagram is there's a 195 00:10:54,320 --> 00:10:58,439 Speaker 1: lot of fake audiences out there, bots that don't necessarily 196 00:10:58,559 --> 00:11:03,360 Speaker 1: engage with your content, but they're uh, they're classified as 197 00:11:03,360 --> 00:11:06,240 Speaker 1: a follower. So wait us an influencer. We have our 198 00:11:06,280 --> 00:11:09,360 Speaker 1: own n i L value formula that we've put together. 199 00:11:10,280 --> 00:11:12,959 Speaker 1: It not only takes an account that following, but it's 200 00:11:12,960 --> 00:11:16,680 Speaker 1: a small portion of that evaluation. Really, what we're looking 201 00:11:16,720 --> 00:11:19,319 Speaker 1: at in in the n I L era and how 202 00:11:19,360 --> 00:11:24,280 Speaker 1: you evaluate an individual athletes compared to another is based 203 00:11:24,280 --> 00:11:27,079 Speaker 1: off the five metrics versus the follower, which is the 204 00:11:27,120 --> 00:11:30,080 Speaker 1: smallest bearing second is the type of sport they're playing. 205 00:11:30,280 --> 00:11:34,040 Speaker 1: Revenue sport gets a higher attribution of of revenue versus 206 00:11:34,040 --> 00:11:38,400 Speaker 1: a non revenue sport the location that they're in. So 207 00:11:38,440 --> 00:11:40,400 Speaker 1: if you're playing in a big market, you're probably gonna 208 00:11:40,559 --> 00:11:44,720 Speaker 1: such a hired dollar for your an i'll uh, the 209 00:11:44,720 --> 00:11:46,880 Speaker 1: the conference that you're in Power five is going to 210 00:11:46,960 --> 00:11:50,880 Speaker 1: get more than a G five and an fcs um. 211 00:11:51,000 --> 00:11:53,800 Speaker 1: The wins and losses of are you are you a 212 00:11:53,800 --> 00:11:56,280 Speaker 1: winning program? Are you a losing program? It's also going 213 00:11:56,320 --> 00:11:57,760 Speaker 1: to play a role into what your n I L 214 00:11:57,920 --> 00:12:00,480 Speaker 1: is UH. And then the most important US to all 215 00:12:00,520 --> 00:12:04,000 Speaker 1: of it is your social engagement. Because you can have 216 00:12:04,520 --> 00:12:08,079 Speaker 1: fifty million followers on Twitter or fifty million followers on Instagram, 217 00:12:08,480 --> 00:12:10,840 Speaker 1: but if your audience is not engaged in the content 218 00:12:10,880 --> 00:12:14,360 Speaker 1: that you're producing, you're not going to have the high 219 00:12:14,400 --> 00:12:17,760 Speaker 1: engagement on those branded dollars that are going towards you. 220 00:12:18,240 --> 00:12:21,280 Speaker 1: So we place a higher value on those accounts that 221 00:12:21,720 --> 00:12:25,959 Speaker 1: maybe don't have a million followers, maybe they have five thousand, 222 00:12:25,960 --> 00:12:30,040 Speaker 1: a hundred thousand followers, but they're engaging at a rate 223 00:12:30,200 --> 00:12:35,520 Speaker 1: that's higher than those with a million follower accounts. So, Nita, 224 00:12:35,600 --> 00:12:37,319 Speaker 1: I have to ask you, since we're talking so much 225 00:12:37,360 --> 00:12:41,280 Speaker 1: about college sports, we on this program, and I'm sure 226 00:12:41,360 --> 00:12:44,120 Speaker 1: you have even more than we have have been talking 227 00:12:44,240 --> 00:12:48,240 Speaker 1: a huge amount about what college sports are gonna look 228 00:12:48,360 --> 00:12:52,800 Speaker 1: like this fall. You've had big Power five conferences cancel, 229 00:12:52,880 --> 00:12:57,560 Speaker 1: You've had others say we're moving ahead. Uh, what is 230 00:12:57,640 --> 00:13:00,600 Speaker 1: the what's your best guess on what we will see? 231 00:13:00,640 --> 00:13:04,480 Speaker 1: Having the insights you do into these college teams, what 232 00:13:04,520 --> 00:13:06,480 Speaker 1: are sports going to look like in the fallen into 233 00:13:06,520 --> 00:13:11,160 Speaker 1: the winter and on the collegiate level, No, I I 234 00:13:11,160 --> 00:13:13,840 Speaker 1: don't have a guest because right now it's just one 235 00:13:13,920 --> 00:13:16,439 Speaker 1: day by day basis. You're kind of seeing what's happening. 236 00:13:17,040 --> 00:13:20,439 Speaker 1: You know, you see what's happening at Auburn in Alabama 237 00:13:20,480 --> 00:13:22,679 Speaker 1: where they're trying their best. They're doing everything they can 238 00:13:22,720 --> 00:13:24,840 Speaker 1: to try and have a football season, and I commend 239 00:13:24,880 --> 00:13:27,560 Speaker 1: them for that. They're protecting their athletes as best as 240 00:13:27,600 --> 00:13:32,440 Speaker 1: they possibly can. But they can protect, protect, protect, But 241 00:13:32,800 --> 00:13:35,120 Speaker 1: unless they're in that sort of bubble environment that you're 242 00:13:35,120 --> 00:13:38,480 Speaker 1: seeing from the NBA that's done it successfully, there's just 243 00:13:38,480 --> 00:13:41,920 Speaker 1: too many unknowns that can come into play. So my 244 00:13:41,920 --> 00:13:44,120 Speaker 1: my perspective is this, you take it on a day 245 00:13:44,120 --> 00:13:47,640 Speaker 1: by day basis and you continue to do as much 246 00:13:47,640 --> 00:13:50,000 Speaker 1: as you possibly can to have a season, and you 247 00:13:50,080 --> 00:13:52,320 Speaker 1: hope for the best, but you prepare for the worst, 248 00:13:52,520 --> 00:13:55,560 Speaker 1: and gosh, we really need football right now. We'll say 249 00:13:55,600 --> 00:14:01,000 Speaker 1: that selfishly speaking of that, honest, do you see an 250 00:14:01,080 --> 00:14:04,760 Speaker 1: NFL season coming up? Uh within the next few weeks. 251 00:14:06,040 --> 00:14:08,560 Speaker 1: I think you're going to see an NFL season start. 252 00:14:09,240 --> 00:14:13,840 Speaker 1: I don't necessarily know that you're going to see it finish. 253 00:14:14,240 --> 00:14:16,720 Speaker 1: What's the what's the impact? Sorry, just to break in, 254 00:14:16,960 --> 00:14:19,120 Speaker 1: what's the impact on your business? I mean, is there 255 00:14:19,360 --> 00:14:22,000 Speaker 1: is there something that you have to model differently? If 256 00:14:22,040 --> 00:14:27,680 Speaker 1: there aren't uh, if there's a more widespread cancelation of 257 00:14:27,720 --> 00:14:31,640 Speaker 1: college sports, how does that affect your business? Well, the 258 00:14:31,760 --> 00:14:33,920 Speaker 1: good thing for us is that we're in the tech 259 00:14:34,000 --> 00:14:38,080 Speaker 1: space and we're building towards the future of college sports. 260 00:14:38,120 --> 00:14:40,960 Speaker 1: So the impact is maybe short term, there might be 261 00:14:41,000 --> 00:14:43,360 Speaker 1: some you know, we'll see you in a year once 262 00:14:43,480 --> 00:14:48,320 Speaker 1: the sports comes back, UM, But ultimately where we currently 263 00:14:48,360 --> 00:14:51,480 Speaker 1: sit is we've had a very strong quarter, We've had 264 00:14:51,520 --> 00:14:54,800 Speaker 1: a strong start to Q three UM, and we're going 265 00:14:54,840 --> 00:14:59,200 Speaker 1: to continue to lean in in an area that these 266 00:14:59,240 --> 00:15:03,640 Speaker 1: college coaches can't not continue to uh invest in, which 267 00:15:03,680 --> 00:15:06,240 Speaker 1: is really the recruiting space. And if you look at 268 00:15:06,280 --> 00:15:08,480 Speaker 1: the Big twelve, a big tanking, the Big Ten, and 269 00:15:08,520 --> 00:15:11,920 Speaker 1: the Pact twelve with their football seasons canceled. And if 270 00:15:11,960 --> 00:15:14,040 Speaker 1: I'm the Power five school and I'm seeing the SEC, 271 00:15:14,360 --> 00:15:17,000 Speaker 1: the A C C in the Big twelve still attempting 272 00:15:17,040 --> 00:15:21,200 Speaker 1: to play almost kind of like the recruiting death penalty 273 00:15:21,440 --> 00:15:24,360 Speaker 1: in a way. And I'm saying that in a very 274 00:15:24,400 --> 00:15:28,080 Speaker 1: extreme way, because if I am trying to recruit someone 275 00:15:28,120 --> 00:15:31,400 Speaker 1: to come play on my team and I'm not playing 276 00:15:31,400 --> 00:15:35,080 Speaker 1: the season, whereas you know SEC schools, a SEC schools, 277 00:15:35,080 --> 00:15:37,520 Speaker 1: Big twelve schools are able to recruit that same person 278 00:15:37,560 --> 00:15:40,160 Speaker 1: and say, no matter what, we're gonna continue to play football. 279 00:15:40,160 --> 00:15:44,000 Speaker 1: That puts me at a disadvantage. So what we continue 280 00:15:44,040 --> 00:15:47,040 Speaker 1: to do is align ourselves with the most important aspect 281 00:15:47,200 --> 00:15:50,200 Speaker 1: of these college programs, which is the recruiting space. And 282 00:15:50,240 --> 00:15:53,240 Speaker 1: in the n I L era, these college coaches are 283 00:15:53,240 --> 00:15:56,640 Speaker 1: going to really have to lean heavily upon our expert 284 00:15:56,680 --> 00:15:59,840 Speaker 1: peace in our platform in order to provide them that 285 00:16:00,280 --> 00:16:06,320 Speaker 1: extra one percent um of support. So you know the 286 00:16:06,360 --> 00:16:08,760 Speaker 1: impact on our businesses, well, coaches are gonna have to 287 00:16:08,800 --> 00:16:11,480 Speaker 1: lean in on us more than they had previously. So 288 00:16:11,560 --> 00:16:13,560 Speaker 1: for us, in the long runs. That's actually gonna help 289 00:16:13,640 --> 00:16:16,360 Speaker 1: us more than it hurts us. Nita, how do you 290 00:16:16,400 --> 00:16:19,000 Speaker 1: find the cooperation between some of the coaches and some 291 00:16:19,040 --> 00:16:21,400 Speaker 1: of the major Power five conferences. I know a lot 292 00:16:21,400 --> 00:16:23,520 Speaker 1: of coaches. When you walk into a team meeting, everyone 293 00:16:23,560 --> 00:16:26,560 Speaker 1: put this cell phone into a box outside here, and 294 00:16:26,560 --> 00:16:29,680 Speaker 1: and I don't want any social media blasts going out 295 00:16:30,000 --> 00:16:33,040 Speaker 1: after Wednesday of game week. Uh, do you find any 296 00:16:33,160 --> 00:16:37,840 Speaker 1: roadblocks that you have to overcome? Yeah, social media is 297 00:16:37,960 --> 00:16:42,200 Speaker 1: a necessary evil at this point. Oh, every single college 298 00:16:42,240 --> 00:16:45,200 Speaker 1: coach I've talked to, they say, if I wasn't in 299 00:16:45,240 --> 00:16:48,600 Speaker 1: this job, I wouldn't be using social media. I deleted 300 00:16:48,640 --> 00:16:50,960 Speaker 1: from my phone. But they know that this next generation 301 00:16:50,960 --> 00:16:52,800 Speaker 1: of athletes have had a cell phone in their hands 302 00:16:52,840 --> 00:16:56,240 Speaker 1: since the moment that they could start speaking, right, So 303 00:16:56,920 --> 00:16:59,400 Speaker 1: it's a part of our world. It's a necessary evil. 304 00:17:00,120 --> 00:17:02,280 Speaker 1: And you can put rules and restrictions of put your 305 00:17:02,280 --> 00:17:04,720 Speaker 1: phone away during team meetings, put your phone away in 306 00:17:04,720 --> 00:17:08,800 Speaker 1: the locker room. But outside of those those parameters, they 307 00:17:08,880 --> 00:17:12,000 Speaker 1: know that these they need these athletes to become ambassadors 308 00:17:12,040 --> 00:17:15,439 Speaker 1: for their program in order to continue to recruit the 309 00:17:15,480 --> 00:17:21,680 Speaker 1: best of the best available. And so I guess I 310 00:17:21,920 --> 00:17:24,600 Speaker 1: needed you know, One interesting thing to to talk to 311 00:17:24,680 --> 00:17:27,760 Speaker 1: you about as well is your background because you worked 312 00:17:27,800 --> 00:17:30,880 Speaker 1: at ESPN, you worked with the Dallas Cowboys. I'm especially 313 00:17:30,920 --> 00:17:34,159 Speaker 1: interested in your time at ESPN because if I have 314 00:17:34,280 --> 00:17:36,680 Speaker 1: my timing right, I mean, you were really on the 315 00:17:37,200 --> 00:17:40,639 Speaker 1: leading edge, maybe the bleeding edge, of understanding how social 316 00:17:40,680 --> 00:17:44,119 Speaker 1: media can be used by athletes, by talent, by so 317 00:17:44,240 --> 00:17:47,280 Speaker 1: many people. What did you take from that experience that 318 00:17:47,320 --> 00:17:51,280 Speaker 1: you're really integrating into this new company. So I was 319 00:17:51,320 --> 00:17:55,439 Speaker 1: at the inflection point of where social chatter started to 320 00:17:55,640 --> 00:17:59,080 Speaker 1: overcome the chatter you saw from the press conferences. And 321 00:17:59,240 --> 00:18:03,080 Speaker 1: what I mean is you weren't following the athletes on Twitter. 322 00:18:03,200 --> 00:18:06,160 Speaker 1: You had your tweet deck open, you had your Instagram open, 323 00:18:06,280 --> 00:18:08,840 Speaker 1: and you were seeing what were these athletes posting after 324 00:18:08,840 --> 00:18:10,880 Speaker 1: the game? What were they chirping at when it comes 325 00:18:10,920 --> 00:18:14,439 Speaker 1: to a specific play. And that became the storyline that 326 00:18:14,480 --> 00:18:20,680 Speaker 1: you saw powering Sports Center. And so the transition, again 327 00:18:21,280 --> 00:18:25,840 Speaker 1: to answer your question, there was the the The tech 328 00:18:25,920 --> 00:18:30,639 Speaker 1: adoption overall has been just for for someone like me 329 00:18:30,760 --> 00:18:33,119 Speaker 1: who has been a social nerd for years upon years 330 00:18:33,119 --> 00:18:37,280 Speaker 1: waiting for this moment of time, It's been thrilling and 331 00:18:37,359 --> 00:18:42,359 Speaker 1: exhausting to see UM how this transformation has occurred, and 332 00:18:42,400 --> 00:18:48,119 Speaker 1: so with sport with ESPN, we really, uh internally for 333 00:18:48,119 --> 00:18:50,119 Speaker 1: for a long part of my time, really struggled to 334 00:18:50,160 --> 00:18:53,400 Speaker 1: get the understanding of how Social can help the company, 335 00:18:53,440 --> 00:18:58,480 Speaker 1: how Social was transforming the player ecosphere, and how we 336 00:18:58,520 --> 00:19:00,879 Speaker 1: really needed to start putting resol which is more towards that, 337 00:19:00,920 --> 00:19:04,120 Speaker 1: and develop those relationships with the players and and and 338 00:19:04,160 --> 00:19:06,520 Speaker 1: work with them in ways whenever where they were on 339 00:19:06,560 --> 00:19:10,040 Speaker 1: our tent pole properties like First Take and UM Sports 340 00:19:10,040 --> 00:19:11,920 Speaker 1: Center or even Monday at Football, which I was a 341 00:19:12,000 --> 00:19:16,520 Speaker 1: huge part of. And so I left ESPN back in 342 00:19:17,880 --> 00:19:20,320 Speaker 1: to go to another company, I g N, which is 343 00:19:20,320 --> 00:19:23,920 Speaker 1: the ESPN of the video game industry. And since then, 344 00:19:24,119 --> 00:19:26,679 Speaker 1: you've kind of seen that there's continued to be that 345 00:19:26,840 --> 00:19:32,879 Speaker 1: gap between ESPN empowering their own talent, ESPN empowering you know, 346 00:19:33,040 --> 00:19:36,040 Speaker 1: athletes that are coming on their set compared to what 347 00:19:36,080 --> 00:19:39,120 Speaker 1: you see other outlets doing. And I think that's definitely 348 00:19:39,160 --> 00:19:42,560 Speaker 1: continue to hurt them at a time where they could 349 00:19:42,920 --> 00:19:45,560 Speaker 1: be at the forefront of a lot of this. I 350 00:19:45,640 --> 00:19:47,679 Speaker 1: want to talk about you for a second, because you 351 00:19:47,760 --> 00:19:51,879 Speaker 1: played some mean basketball back in the day you you 352 00:19:51,920 --> 00:19:55,880 Speaker 1: were with you played a U basketball with North Texas 353 00:19:55,920 --> 00:20:00,040 Speaker 1: and the Shockers high school basketball. You were great and 354 00:20:00,040 --> 00:20:03,320 Speaker 1: and uh, You've got a great compliment from Dirk Novitsky, 355 00:20:03,600 --> 00:20:06,240 Speaker 1: uh and he said that is one of the best 356 00:20:06,320 --> 00:20:10,879 Speaker 1: athletes UH around And it can't take us through that 357 00:20:10,960 --> 00:20:17,280 Speaker 1: experience when you were playing basketball, sapaball was the foundation 358 00:20:18,000 --> 00:20:21,800 Speaker 1: that I built my entire mindset on and discipline on. 359 00:20:22,720 --> 00:20:25,840 Speaker 1: I'm a team player, and I think being in the 360 00:20:25,880 --> 00:20:29,800 Speaker 1: trenches with four other people on on the court um 361 00:20:29,840 --> 00:20:33,600 Speaker 1: developing a love for the game and watching Dirk Novis 362 00:20:33,680 --> 00:20:35,480 Speaker 1: he was a ball kid for the Dallas Mavericks growing 363 00:20:35,560 --> 00:20:38,879 Speaker 1: up as well, and watching every single game up close 364 00:20:39,119 --> 00:20:41,879 Speaker 1: and and mopping up the mop mopping up dirks and 365 00:20:41,920 --> 00:20:46,679 Speaker 1: everyone else has sweat to me, was um, you know, 366 00:20:46,720 --> 00:20:50,080 Speaker 1: there's no better way to get your entrance into a 367 00:20:50,119 --> 00:20:53,119 Speaker 1: career path. And then putting in the dirty work that 368 00:20:53,200 --> 00:20:55,600 Speaker 1: I did, not only with with the map of the 369 00:20:55,640 --> 00:20:58,199 Speaker 1: ball kid, but also just every single day on the 370 00:20:58,200 --> 00:21:01,199 Speaker 1: basketball court at James Martin High School in Arlington, Texas 371 00:21:01,359 --> 00:21:04,720 Speaker 1: with my teammates for with the North Texas Shockers and 372 00:21:04,760 --> 00:21:08,119 Speaker 1: coach Melissa renfroe Um who taught me so much and 373 00:21:08,160 --> 00:21:11,360 Speaker 1: I continue to rely upon Melissa and Jim Guy, who 374 00:21:11,440 --> 00:21:15,400 Speaker 1: was my my my boss with the Dallas Mavericks, as 375 00:21:15,400 --> 00:21:17,960 Speaker 1: two of my most important mentors in life, and I 376 00:21:18,000 --> 00:21:20,040 Speaker 1: continue to learn with them every time I talk from them, 377 00:21:20,040 --> 00:21:23,960 Speaker 1: every time I talked to him. Nita, I remember you 378 00:21:24,720 --> 00:21:27,359 Speaker 1: down at hard Rock Stadium before Monday Night game with 379 00:21:27,400 --> 00:21:32,159 Speaker 1: the Patriots and the Miami Dolphins. And I remember you 380 00:21:32,200 --> 00:21:34,720 Speaker 1: because I saw you buzzing around with your iPhone and 381 00:21:34,760 --> 00:21:36,600 Speaker 1: I said, who is this woman and what is she doing? 382 00:21:36,680 --> 00:21:39,080 Speaker 1: And Tom Brady came out and he was talking to me, 383 00:21:39,119 --> 00:21:40,840 Speaker 1: and the Patriots had a woman who was doing the 384 00:21:40,880 --> 00:21:43,760 Speaker 1: similar thing. And then Bill Belichick came out and he 385 00:21:43,800 --> 00:21:47,119 Speaker 1: was talking to Randy Moss. Matt Hasselbeck was part of 386 00:21:47,119 --> 00:21:50,960 Speaker 1: your Monday Night crew then, and men. Within minutes, I 387 00:21:50,960 --> 00:21:53,640 Speaker 1: looked on my phone and everything was posted. I said, wow, 388 00:21:53,680 --> 00:21:56,199 Speaker 1: this is instant. And now this is only two and 389 00:21:56,200 --> 00:21:59,400 Speaker 1: a half years ago, maybe three years ago, but I thought, wow, 390 00:21:59,480 --> 00:22:01,719 Speaker 1: that what a what a great job and and and 391 00:22:01,760 --> 00:22:05,720 Speaker 1: what a great tool to bring people inside something that 392 00:22:05,720 --> 00:22:11,959 Speaker 1: the cameras don't actually show. Yes, well, that's that's always 393 00:22:12,040 --> 00:22:18,720 Speaker 1: been my driving factor about covering NFL or any live event. 394 00:22:19,280 --> 00:22:22,040 Speaker 1: You need to take the audience to areas that they 395 00:22:22,080 --> 00:22:25,199 Speaker 1: can't see and the interactions that they really want to 396 00:22:25,240 --> 00:22:29,800 Speaker 1: be able to have. UM Between Bill Belichick walking into 397 00:22:29,800 --> 00:22:32,560 Speaker 1: the stadium, I remember that game. Bill Belichick walked into 398 00:22:32,560 --> 00:22:35,960 Speaker 1: the stadium and he he literally be lines directly to 399 00:22:36,040 --> 00:22:38,959 Speaker 1: Randy Moss and in that conversation he gave him a 400 00:22:38,960 --> 00:22:43,440 Speaker 1: couple of hugs and said you were my favorite player, Um, 401 00:22:43,480 --> 00:22:45,359 Speaker 1: and he kept talking to him and speaking and it 402 00:22:45,480 --> 00:22:48,080 Speaker 1: was like, coach, we got a big game right now, 403 00:22:48,119 --> 00:22:50,080 Speaker 1: You're about to play the Dolphins, and here you are 404 00:22:50,160 --> 00:22:52,719 Speaker 1: just you know, showing as much love as you are 405 00:22:52,760 --> 00:22:55,160 Speaker 1: to Randy Moss. But those are the moments that cut 406 00:22:55,200 --> 00:22:57,600 Speaker 1: through on social and that's kind of, you know, bringing 407 00:22:57,600 --> 00:23:01,200 Speaker 1: it back. That's what we try to educate eight all 408 00:23:01,200 --> 00:23:03,480 Speaker 1: these college athletes that we talked to you about is 409 00:23:04,040 --> 00:23:07,000 Speaker 1: you are your own voice. You have the access that 410 00:23:07,119 --> 00:23:09,400 Speaker 1: everyone wants to see about you. You need to let 411 00:23:09,440 --> 00:23:12,960 Speaker 1: people into those moments that they can't see. And so 412 00:23:13,200 --> 00:23:15,359 Speaker 1: when I was at ESPN on monet football, it was 413 00:23:15,400 --> 00:23:18,960 Speaker 1: always let's not cover the touchdowns, Let's cover the celebrations. 414 00:23:19,040 --> 00:23:21,119 Speaker 1: Let's see the things that you know, the fans and 415 00:23:21,160 --> 00:23:24,679 Speaker 1: the stadium that are have incredible signs that the cameras 416 00:23:24,680 --> 00:23:26,240 Speaker 1: probably aren't going to be able to pick up because 417 00:23:26,240 --> 00:23:28,399 Speaker 1: they're so focused on the X and the nose of 418 00:23:28,440 --> 00:23:32,479 Speaker 1: the game. That was always my mindset pregame, in the 419 00:23:32,520 --> 00:23:34,919 Speaker 1: game and post game is take people into places that 420 00:23:34,960 --> 00:23:38,520 Speaker 1: they can't see that the cameras won't actually take you to. Alright, 421 00:23:38,560 --> 00:23:40,280 Speaker 1: So as we wrap up, the last thing I have 422 00:23:40,400 --> 00:23:42,880 Speaker 1: to ask you about, Nita is we're talking to you 423 00:23:43,480 --> 00:23:48,920 Speaker 1: on Monday morning, August Yesterday was a pretty good day 424 00:23:48,960 --> 00:23:53,240 Speaker 1: if you're a MAVs fan. Oh my gosh, you know 425 00:23:53,560 --> 00:23:55,280 Speaker 1: I was. I was watching this in the game with 426 00:23:55,320 --> 00:23:58,639 Speaker 1: my dad yesterday and I was getting nervous in the 427 00:23:58,720 --> 00:24:01,000 Speaker 1: In the start of the with quarter, I was like, okay, 428 00:24:01,040 --> 00:24:03,119 Speaker 1: we got at some point lead, We're gonna be good. 429 00:24:04,280 --> 00:24:06,960 Speaker 1: And then Luca just started to lock up a little bit. 430 00:24:06,960 --> 00:24:08,600 Speaker 1: I think they left him out a little bit too 431 00:24:08,600 --> 00:24:10,800 Speaker 1: long and they got him some treatment and it took 432 00:24:10,840 --> 00:24:13,240 Speaker 1: him a little bit to get back into things. When 433 00:24:13,240 --> 00:24:15,600 Speaker 1: we got to overtime, I was incredibly nervous. And that 434 00:24:15,680 --> 00:24:18,240 Speaker 1: final shot, when whenever he got the ball, I said, okay, 435 00:24:18,280 --> 00:24:20,600 Speaker 1: here we go, here we go. And I don't remember 436 00:24:20,640 --> 00:24:22,640 Speaker 1: the last time I screamed as loud as I did. 437 00:24:23,600 --> 00:24:27,439 Speaker 1: But what what a finish, what a moment in the 438 00:24:27,560 --> 00:24:33,080 Speaker 1: legend of Luca is just beginning. Yeah, pretty amazing. I 439 00:24:33,080 --> 00:24:35,440 Speaker 1: mean I have to say, like it does remind you 440 00:24:35,640 --> 00:24:39,200 Speaker 1: that even with no fans, I mean I probably haven't 441 00:24:39,240 --> 00:24:41,760 Speaker 1: watched it as many times as you have, but like 442 00:24:42,080 --> 00:24:44,240 Speaker 1: I have watched that shot over and over and over 443 00:24:44,240 --> 00:24:46,960 Speaker 1: again just for the pure joy of it, Like this 444 00:24:47,000 --> 00:24:48,680 Speaker 1: is what sports is all about. At the end of 445 00:24:48,720 --> 00:24:52,879 Speaker 1: the day, Lordy myself, I couldn't believe the show. It 446 00:24:52,960 --> 00:24:57,240 Speaker 1: was great Rick carlsle who was a pretty straight edge guy, 447 00:24:57,280 --> 00:25:01,159 Speaker 1: to see him even celebrating to the game, Like I 448 00:25:01,160 --> 00:25:03,840 Speaker 1: remember back in the two thousand eleven NBA Finals after 449 00:25:03,880 --> 00:25:07,880 Speaker 1: they won, Carlisle was stoic, the buzzer beating. He wasn't 450 00:25:07,880 --> 00:25:10,720 Speaker 1: even smiling, and he went over to shake hands with 451 00:25:10,760 --> 00:25:13,160 Speaker 1: the opposite coach and he still wasn't really even smiling. 452 00:25:13,760 --> 00:25:16,159 Speaker 1: To see Carlisle as excited as he was, like you 453 00:25:16,280 --> 00:25:19,040 Speaker 1: just you just gotta love this team right now. And 454 00:25:19,359 --> 00:25:21,200 Speaker 1: you know, the city of Dallas where I grew up, 455 00:25:21,280 --> 00:25:24,600 Speaker 1: to have Luca come right after Dirk, I mean, could 456 00:25:24,600 --> 00:25:27,159 Speaker 1: we have a better recipe? And you know, looking at 457 00:25:27,160 --> 00:25:30,600 Speaker 1: the social media chatter from the game last night, there 458 00:25:30,680 --> 00:25:33,040 Speaker 1: was never a time, even in the two thousand eleven 459 00:25:33,080 --> 00:25:36,760 Speaker 1: NBA Finals, when the city of Dallas or Dirk had 460 00:25:36,800 --> 00:25:40,480 Speaker 1: as much positive energy behind them as they do right now. 461 00:25:40,760 --> 00:25:43,280 Speaker 1: So it's a fantastic time to be a mask fan 462 00:25:43,480 --> 00:25:46,800 Speaker 1: in to have Luca on our team like I love. 463 00:25:46,880 --> 00:25:49,959 Speaker 1: I'm so happy about the way that Cuban and Donnie 464 00:25:49,960 --> 00:25:52,399 Speaker 1: Nelson and Rick Carlisle have built this team moving forward. 465 00:25:52,400 --> 00:25:55,199 Speaker 1: And that's the fan in me speaking there. All right, 466 00:25:55,280 --> 00:25:57,600 Speaker 1: We're gonna leave it there on that very high note. 467 00:25:57,640 --> 00:25:59,760 Speaker 1: We really appreciate it. I hope we can keep in 468 00:26:00,000 --> 00:26:01,680 Speaker 1: touch with you. You are right at the center of 469 00:26:01,720 --> 00:26:04,560 Speaker 1: so many things were interested in Nita Shriek can't. She 470 00:26:04,720 --> 00:26:08,760 Speaker 1: is the CEO of Influencer and about Dallas Mavericks Fan, 471 00:26:09,080 --> 00:26:12,639 Speaker 1: but also of fantastic history at ESPN, the Cowboys and 472 00:26:12,880 --> 00:26:16,399 Speaker 1: elsewhere on the cutting edge of where social media and 473 00:26:16,560 --> 00:26:19,520 Speaker 1: athletics are going. You can catch our podcast right here 474 00:26:19,600 --> 00:26:22,040 Speaker 1: every Monday, Wednesday and Thursday. I'm Jason Kelly, catch me 475 00:26:22,160 --> 00:26:24,800 Speaker 1: on Twitter at Jason Kelly News and I'm Michael Barr 476 00:26:24,960 --> 00:26:28,520 Speaker 1: sad Detroit Pistons fan I'm here at Big Bar Sports. 477 00:26:29,480 --> 00:26:31,480 Speaker 1: And don't forget Rick Carlisle was once a member of 478 00:26:31,520 --> 00:26:34,920 Speaker 1: the Boston Celtics. He knows how to win. I'm Mike Lynch. 479 00:26:35,040 --> 00:26:37,840 Speaker 1: You can follow me at Lynch w CDB. You're listening 480 00:26:37,880 --> 00:26:40,879 Speaker 1: to the Bloomberg Business of Sports from Bloomberg Radio around 481 00:26:40,920 --> 00:26:41,240 Speaker 1: the world.