WEBVTT - Episode 94: PING’s Commitment to Women’s Golf 0:00:00.280 --> 0:00:02.280 The guys from Paying. They've kind of showed me how 0:00:02.360 --> 0:00:05.000 much the equipment matters. I just love that I can 0:00:05.080 --> 0:00:06.520 hit any shot I kind of want. 0:00:06.640 --> 0:00:08.400 We're gonna be able to tell some fun stories about 0:00:08.440 --> 0:00:10.559 what goes on here to help golfers play better golf. 0:00:11.280 --> 0:00:13.960 Hey, everybody, welcome back to the Ping proven Grounds Podcast. 0:00:14.000 --> 0:00:16.439 Shane Bake and alongside Marty Jerts and Marty in the 0:00:16.520 --> 0:00:18.919 very very nice purple Today. Marty, we got an exciting 0:00:18.960 --> 0:00:19.520 guest today. 0:00:19.800 --> 0:00:23.280 Yeah, Stacey Pals, our vice president who is in charge 0:00:23.320 --> 0:00:26.920 of all of our women's product at Ping is including 0:00:27.440 --> 0:00:31.320 other rules and responsibilities, and we're very much looking forward 0:00:31.360 --> 0:00:32.640 to talking to you. Stacey. 0:00:33.200 --> 0:00:34.960 Thanks, I'm happy to be here, Stacy. 0:00:35.000 --> 0:00:37.160 First things first, I want to talk about your time 0:00:37.200 --> 0:00:39.360 at Ping. How long you been here? How'd you get 0:00:39.360 --> 0:00:41.760 involved in Ping? How well you know kind of everybody 0:00:41.800 --> 0:00:42.400 in the background. 0:00:43.000 --> 0:00:45.680 Ah, that gets to be a bigger question, right, So 0:00:46.280 --> 0:00:48.360 I've been involved with Paying all my life. 0:00:48.479 --> 0:00:48.720 Right. 0:00:48.760 --> 0:00:52.400 So the secret that's not so secret here is that 0:00:52.600 --> 0:00:56.440 I'm part of the family, so third generation family member. 0:00:56.560 --> 0:01:00.720 So Carson and Louise are my grandparents and my father 0:01:00.800 --> 0:01:03.639 is Alan, So we call ourselves part of the third generation. 0:01:03.840 --> 0:01:10.160 So that's that's where I've been. I worked all throughout 0:01:10.200 --> 0:01:15.480 different office parts of the business. So I started in 0:01:15.560 --> 0:01:19.400 customer service. I supervised customer service for a couple of years, 0:01:20.160 --> 0:01:23.840 worked credit, worked marketing, did a little export, and then 0:01:24.319 --> 0:01:25.959 started working for Luise directly. 0:01:26.680 --> 0:01:30.200 When you start out basically with pinging your bloodline and 0:01:30.240 --> 0:01:32.920 then you start to see this company evolve, how different 0:01:32.959 --> 0:01:34.679 does it look in twenty twenty five than what you 0:01:34.720 --> 0:01:35.680 remember when you were a kid. 0:01:38.120 --> 0:01:40.400 When I was a kid, I mean I remember coming 0:01:40.480 --> 0:01:44.360 as a tour here with the junior group and hearing 0:01:45.000 --> 0:01:46.880 my dad get up in front of our group and 0:01:46.920 --> 0:01:48.760 talk about how you know, we were going to have 0:01:48.760 --> 0:01:51.040 one hundred employees and. 0:01:50.480 --> 0:01:52.520 Everyone's like, wow, that's a huge number. 0:01:53.080 --> 0:01:55.160 And then here we are a little over one thousand 0:01:56.080 --> 0:01:59.160 and so it's really grown, it's really changed. Went from 0:01:59.160 --> 0:02:02.680 a small off this environment where everyone was in one place, 0:02:02.840 --> 0:02:06.160 one office building, and we've spread all throughout different buildings 0:02:06.760 --> 0:02:07.600 here on campus. 0:02:08.560 --> 0:02:11.200 Stacey, I want to know a little bit more from 0:02:11.200 --> 0:02:16.200 you having Louise be your grandmother, right, just more. And 0:02:16.280 --> 0:02:18.040 I think a lot of the listeners Shane are probably 0:02:18.080 --> 0:02:21.560 familiar with her role in naming the answer and taking 0:02:21.560 --> 0:02:23.200 care of some of the maybe a little bit of 0:02:23.240 --> 0:02:25.000 taking care of some of the operations and things of 0:02:25.040 --> 0:02:27.880 that nature and supporting Carson that way. But what did 0:02:29.200 --> 0:02:32.440 what did Louise do for the company and where what 0:02:32.520 --> 0:02:36.000 did what was her role? And maybe some inside stories there. 0:02:36.120 --> 0:02:39.799 Okay, well, yeah, she was very very important for the business. 0:02:39.880 --> 0:02:43.200 In fact, I feel like we wouldn't necessarily exist had 0:02:43.240 --> 0:02:47.320 it not been for her. She was a very strong 0:02:47.440 --> 0:02:49.559 business minded individual. 0:02:50.280 --> 0:02:51.079 At one point she. 0:02:51.080 --> 0:02:53.080 Had a job as a computer so that was her 0:02:53.160 --> 0:02:56.680 job to calculate the graphs and such that the engineers 0:02:56.720 --> 0:02:59.040 would would give her the numbers, she'd have to put 0:02:59.040 --> 0:03:03.160 it together. And she went to business school early on 0:03:03.280 --> 0:03:09.600 before she met Carston, and so she was really business savvy. 0:03:09.800 --> 0:03:16.040 And so while Carston had the ingenuity to kind of 0:03:16.040 --> 0:03:18.440 go with it and the designs and the idea like, 0:03:18.960 --> 0:03:20.560 if it was up to him, he would have probably 0:03:20.560 --> 0:03:23.640 given all the clubs away like and Louise like, no, no, 0:03:23.800 --> 0:03:28.840 we need to make sure we build things. She so anyway, 0:03:28.919 --> 0:03:31.800 she was just a great advice person for him. And 0:03:31.840 --> 0:03:37.400 when the time came for our first export order that 0:03:37.520 --> 0:03:42.000 came in trying to figure out how to send something internationally. 0:03:42.560 --> 0:03:45.120 So the first or export or we actually gifted because 0:03:45.120 --> 0:03:45.440 it was. 0:03:45.440 --> 0:03:46.800 Easier to do that. 0:03:47.160 --> 0:03:49.520 And then Louise realized she had to figure out how 0:03:49.600 --> 0:03:53.760 to sell things to the other countries and have the 0:03:53.800 --> 0:03:57.840 proper paperwork and such, and so those that first order 0:03:57.960 --> 0:04:00.480 was a gift because she found out you didn't have 0:04:00.560 --> 0:04:02.840 any paperwork that was needed to send a gift, so 0:04:02.880 --> 0:04:07.360 we would take care of that customer and then went 0:04:07.440 --> 0:04:10.760 to take some classes to figure out how to export 0:04:10.800 --> 0:04:14.560 items properly. So but I mean she was behind the scenes. 0:04:14.600 --> 0:04:18.400 She kept the books, She was involved with a lot 0:04:18.400 --> 0:04:22.480 of our employee activities and organizations and and what we 0:04:22.520 --> 0:04:24.240 were trying to do, and so a lot of the 0:04:24.240 --> 0:04:28.919 culture I believe is also her kind of heart around 0:04:28.960 --> 0:04:29.880 the business, so. 0:04:29.920 --> 0:04:34.880 Kind of operations, HR accounting, like all of the business. 0:04:34.960 --> 0:04:37.560 Business card had a lot of words on many words 0:04:37.560 --> 0:04:38.200 as right. 0:04:38.320 --> 0:04:40.320 But but yeah, she was very behind the scenes, and 0:04:40.360 --> 0:04:42.800 so she was very much letting Carson shine and she 0:04:42.920 --> 0:04:44.960 just took care of everything behind the scenes. 0:04:45.040 --> 0:04:48.560 So that would would Carson run stuff by her, I 0:04:48.600 --> 0:04:50.800 mean obviously, I mean ideas and what do you what 0:04:50.839 --> 0:04:53.800 do you allow her to to kind of allow input 0:04:53.880 --> 0:04:56.200 to be be said, maybe even in the background. 0:04:58.880 --> 0:05:01.919 That's a hard, hard one answer. He would he would 0:05:01.920 --> 0:05:05.480 talk to her about things. He was a hard one 0:05:05.520 --> 0:05:07.680 to get to come into the office. He would he 0:05:07.680 --> 0:05:10.880 would come into the production floor and go to engineering, 0:05:11.480 --> 0:05:16.000 but when it came to meetings and discussions and things 0:05:16.000 --> 0:05:18.000 along that, it was hard to get him to come in. 0:05:18.560 --> 0:05:21.719 And so Louise figured out early on she would invite 0:05:21.760 --> 0:05:24.560 him in for tea time. And so around two o'clock 0:05:24.680 --> 0:05:28.679 every day, that's when our more important meetings would happen. 0:05:28.920 --> 0:05:31.080 And so Carson would come up to visit with her 0:05:31.240 --> 0:05:34.120 and have tea. And then that's when say, our marketing 0:05:34.160 --> 0:05:38.040 group would get together and we'd have outside visitors come in. 0:05:38.279 --> 0:05:40.120 That's when we knew we could get Carston to sit 0:05:40.160 --> 0:05:43.200 down at the table and talk. So she she knew 0:05:43.240 --> 0:05:46.000 him very well and was able to work with him 0:05:46.120 --> 0:05:48.080 on that and then he kind of had the morning 0:05:48.120 --> 0:05:51.520 to kind of explore and do other things like that. 0:05:51.880 --> 0:05:57.479 And yeah, so so it wasn't advice per se, because 0:05:58.960 --> 0:06:04.320 Louise had a better way, I'm knowing Carston to work 0:06:04.360 --> 0:06:06.880 things out so that things came across as his idea. 0:06:07.360 --> 0:06:11.200 It was much more successful that way. So she had 0:06:11.200 --> 0:06:14.400 a way of getting things done the way she wanted it. 0:06:14.440 --> 0:06:16.600 Does two PMT still exist? Is that something we need 0:06:16.640 --> 0:06:17.159 to bring back? 0:06:17.839 --> 0:06:19.760 No? No, but that would be good to bring. 0:06:19.640 --> 0:06:24.599 Back anniversary T situation at two PM. I liked that, right, Shane. 0:06:24.640 --> 0:06:28.479 The relationship between Carson Louise kind of reminds me of 0:06:28.520 --> 0:06:29.359 ped Die and Alys. 0:06:29.600 --> 0:06:31.159 It's so funny you said that, I was thinking the 0:06:31.200 --> 0:06:32.040 exact same thing. 0:06:32.720 --> 0:06:37.080 So Alice was kind of probably responsible for the seventeenth 0:06:37.080 --> 0:06:39.600 that saw grass right, A lot of the forward t's, 0:06:39.680 --> 0:06:41.720 which I think had the name the Alice T's, and 0:06:42.279 --> 0:06:45.560 car path routing and just kind of like the kind 0:06:45.560 --> 0:06:47.320 of like the rock behind as designs. 0:06:47.720 --> 0:06:49.920 It kind of feels like like like picking your spot 0:06:50.000 --> 0:06:51.760 to give advice, but when you gave advice, it was 0:06:51.800 --> 0:06:53.440 going to be something extremely substantial. 0:06:53.920 --> 0:06:56.840 Yeah, yeah, right, So, and I think most people know 0:06:56.880 --> 0:06:59.800 the story of the answer, but the story that they 0:06:59.800 --> 0:07:01.720 don't don't hear as much about as the B sixty. 0:07:01.800 --> 0:07:05.119 So Louise wanted Carston design more of a women's putter 0:07:05.240 --> 0:07:08.160 at the time, and so from what I heard from 0:07:08.200 --> 0:07:11.480 the story, he drew a heart and then kind of 0:07:11.480 --> 0:07:13.520 cut off the bottom part of the heart and had 0:07:13.560 --> 0:07:16.400 the two little shapes there and it was going to 0:07:16.480 --> 0:07:20.640 be like the Sweetheart putter, but after he played with it, 0:07:20.640 --> 0:07:22.040 it was like it was pretty good putter, and so 0:07:22.080 --> 0:07:26.320 he called it B sixty. 0:07:26.200 --> 0:07:26.720 Amazing. 0:07:27.240 --> 0:07:27.720 And then. 0:07:29.560 --> 0:07:32.560 How about Louise's role and then and then ultimately now 0:07:32.600 --> 0:07:36.720 the company that you're helping continue Stacey's just support overall 0:07:36.800 --> 0:07:39.640 of the women's game and the story of the Solheim 0:07:39.720 --> 0:07:40.600 Cup and how that. 0:07:40.520 --> 0:07:40.960 Came to be. 0:07:42.040 --> 0:07:47.840 Okay, Well, Louise took up golf, I mean because of Carston. 0:07:47.920 --> 0:07:51.840 She actually surprised him. She had taken some lessons on 0:07:51.840 --> 0:07:54.320 her own. Carson had no idea that she was learning 0:07:54.400 --> 0:07:57.080 to play golf, and she had said she wanted to 0:07:57.080 --> 0:08:00.160 get out and play when he was playing sometimes, and 0:08:00.280 --> 0:08:02.760 he said okay, and. 0:08:03.120 --> 0:08:05.280 Heard the story where she hit the first drive. 0:08:05.040 --> 0:08:08.440 And it went well and turned around and smiled at 0:08:08.480 --> 0:08:10.840 Carston and he, you know, had this nice little sparkle 0:08:10.880 --> 0:08:13.480 and gleam in his eye. 0:08:13.720 --> 0:08:17.200 So so she began to play at that point. 0:08:17.560 --> 0:08:22.880 But early on, Carston himself was very adamant about going 0:08:22.880 --> 0:08:25.520 out on the tours to try to get his putters 0:08:25.560 --> 0:08:28.440 in the hands of the golfers, and the LPGA was 0:08:28.560 --> 0:08:31.640 players were very receptive to it, and in fact, I 0:08:31.680 --> 0:08:35.640 think our first professional win was by an LPGA player, 0:08:36.280 --> 0:08:40.600 and Carston could by being at those events, could see 0:08:40.640 --> 0:08:46.000 how good these professional women golfers were and really wanted 0:08:46.040 --> 0:08:49.320 to try to help support them and showcase them. And 0:08:49.360 --> 0:08:53.880 so at the time LPGA came to us to talk 0:08:53.920 --> 0:08:56.800 about the Solheim Cup, the idea for a Solheim Cup 0:08:56.880 --> 0:09:00.600 or a match play tournament similar to the Ryder Cup. 0:09:01.400 --> 0:09:05.720 We were already sponsoring four LPGA events at the time, 0:09:06.360 --> 0:09:10.320 and so we were already supporting it a lot, and 0:09:10.360 --> 0:09:13.240 then when we when they came to us, it was 0:09:13.320 --> 0:09:19.080 just I think to do two events. Initially John it 0:09:19.160 --> 0:09:21.000 was it was there on one of these tea time 0:09:21.080 --> 0:09:28.679 kind of meetings around and John kind of got up 0:09:28.720 --> 0:09:31.480 and pulled Carston aside and was saying, how you know, 0:09:31.520 --> 0:09:34.120 if we do just two events, you know, they might 0:09:34.440 --> 0:09:37.199 change the name to something else. He thought it would 0:09:37.200 --> 0:09:39.320 be really really good to do. Louise got up and 0:09:39.360 --> 0:09:43.720 joined them, and Louise had said, let's let's do the 0:09:43.720 --> 0:09:48.800 first ten events, which is huge for us because like 0:09:48.840 --> 0:09:53.599 we don't operate off of debt. Carson's whole philosophy was 0:09:53.600 --> 0:09:55.679 to take care of today and let tomorrow take care 0:09:55.720 --> 0:09:57.760 of itself. So trying to get him to think about 0:09:58.080 --> 0:10:01.000 the future and projections and how are we going to 0:10:01.080 --> 0:10:03.840 do this And here we are committing to ten events 0:10:04.240 --> 0:10:07.599 leics twenty years in the future that we're going to 0:10:07.640 --> 0:10:11.120 be involved and we're going to support this thing was 0:10:12.000 --> 0:10:14.320 very big and quite a commitment for us. 0:10:15.080 --> 0:10:16.800 You think about the Solhim Cup now, I mean you 0:10:16.840 --> 0:10:20.080 mentioned wanting to build an event that rivals the Ryder Cup, 0:10:20.120 --> 0:10:21.920 and you now think about what the Solhim Cup has 0:10:21.960 --> 0:10:24.720 become and how excited it is. I was out there 0:10:24.760 --> 0:10:27.680 a couple of years ago. I mean the fan you know, interaction, 0:10:27.880 --> 0:10:30.120 obviously getting to go to the Netherlands in twenty twenty six. 0:10:30.520 --> 0:10:33.439 It's become one of the signature golf events i'd say, 0:10:33.640 --> 0:10:35.559 you know, internationally, and it's an event that I think 0:10:35.600 --> 0:10:38.880 golf fans really look forward to. I'm assuming that legacy's 0:10:38.920 --> 0:10:41.480 got to be something for the brand that is paying 0:10:41.559 --> 0:10:44.800 that's got to be something as prideful as golf Club's 0:10:44.840 --> 0:10:46.839 being made or seeing you know, players went out there 0:10:46.840 --> 0:10:48.480 and the gold Vault and all those things. 0:10:48.679 --> 0:10:49.120 Yeah. 0:10:49.120 --> 0:10:52.800 Absolutely, I mean we are so so proud to be 0:10:52.840 --> 0:10:56.160 at the event. And have people come up and talk 0:10:56.200 --> 0:10:59.000 about just how much they appreciate going to the event 0:10:59.040 --> 0:11:03.240 that they plan at years in advance. Large groups getting together, 0:11:03.840 --> 0:11:08.400 mostly women, some men that join in, getting on their 0:11:08.880 --> 0:11:14.840 patriotic uh paraphernalia, and and it's it's a fabulous to 0:11:14.880 --> 0:11:17.080 see and I would I enjoy about it so much 0:11:17.160 --> 0:11:19.640 as it does showcase the women. The women are so 0:11:19.800 --> 0:11:23.640 nice and it's just a very classy event. 0:11:25.600 --> 0:11:26.320 To see there. 0:11:26.400 --> 0:11:30.160 It's it's a more of a friendly rivalry. Uh and 0:11:30.160 --> 0:11:33.880 and even within the fans, you see a friendly rivalry. 0:11:34.280 --> 0:11:37.559 Yeah, it's been it's been fun to to uh kind 0:11:37.600 --> 0:11:40.000 of see the evolution of the Solheim Cup. 0:11:41.040 --> 0:11:42.960 So Marty, Marty, you haven't been to one yet, I 0:11:43.000 --> 0:11:43.680 haven't been yet. 0:11:43.840 --> 0:11:46.960 You got to get involved in international trip, right, Yeah, 0:11:48.440 --> 0:11:49.040 sneak over. 0:11:50.960 --> 0:11:51.199 The time. 0:11:51.480 --> 0:11:53.240 I mean, it's just it's true competition though. I mean, 0:11:53.240 --> 0:11:55.280 that's why I think these match play events have become 0:11:55.320 --> 0:11:59.360 such big parts of golf. Is again, individual golf's individual golf, 0:11:59.360 --> 0:12:01.360 and that's what most people play. But getting that sense 0:12:01.400 --> 0:12:04.120 of team golf just feels so much different. And you 0:12:04.160 --> 0:12:06.480 see that sense and I think you know through the captains, 0:12:06.480 --> 0:12:07.880 you see it out of the captains. You see it 0:12:07.880 --> 0:12:10.360 out of the staff supporting. I mean, I know guys 0:12:10.360 --> 0:12:12.520 that are on the stats team, you know, and they 0:12:12.960 --> 0:12:14.360 one of the guys got a tattoo a couple of 0:12:14.400 --> 0:12:17.040 years ago, you know, after a USA win. I got 0:12:17.040 --> 0:12:18.559 a chance to work with Julie e Inkster during that 0:12:18.640 --> 0:12:20.920 run when she was a captain for the Americans. I mean, 0:12:20.920 --> 0:12:23.400 it's in their blood now and it's become I'd say 0:12:23.400 --> 0:12:25.320 it's it's something that rivals the Ryder Cup, if not 0:12:25.400 --> 0:12:27.719 at times better than right and. 0:12:27.720 --> 0:12:31.360 Even just even the match play concept. So you got 0:12:31.360 --> 0:12:33.679 the team plus the match play. The match play, I mean, 0:12:33.720 --> 0:12:37.320 you play your game differently, if you know, you just 0:12:37.440 --> 0:12:40.120 each hole is its own little competition. Depending on what 0:12:40.160 --> 0:12:42.720 your player did, your competitor did, you're going to take 0:12:42.720 --> 0:12:49.280 a different approach to that. So it's quite unique to 0:12:49.360 --> 0:12:50.720 see in this day and age. 0:12:51.000 --> 0:12:53.280 Yep, yep, I'm excited about twenty twenty six. For sure. 0:12:53.679 --> 0:12:55.680 It is fun to play a little bit more aggressive 0:12:55.679 --> 0:12:57.920 when when you're in the match play mindset. 0:12:57.600 --> 0:12:59.319 What do you do? Marty? Are you? Are you? Do 0:12:59.320 --> 0:13:00.480 you change the play? 0:13:00.600 --> 0:13:01.120 Absolutely? 0:13:01.200 --> 0:13:04.400 Yeah? No, Every holes its own calculus, right, So it's 0:13:04.480 --> 0:13:07.080 like the goals to win that one individual hole. And 0:13:07.120 --> 0:13:09.079 if you're in a seventy two o stroke play tournament, 0:13:09.120 --> 0:13:11.320 your strategy is a lot more conservative if you're trying 0:13:11.320 --> 0:13:13.520 to avoid the bogies and the big numbers. But in 0:13:13.559 --> 0:13:16.679 match play you can play more aggressive. So there's a 0:13:16.720 --> 0:13:18.400 lot to It's super fun, super fun. 0:13:19.160 --> 0:13:22.080 Yeah. I mean, like I said, getting a chance to 0:13:22.120 --> 0:13:24.120 go out there and just see the dynamic of the teams. 0:13:24.120 --> 0:13:27.120 I think you nailed it when you talked about the 0:13:27.440 --> 0:13:29.600 respect and the class of the Solheim Cup. You know, 0:13:29.600 --> 0:13:31.640 when you think about the brand that is paying, I 0:13:31.679 --> 0:13:33.680 think that that kind of follows suit there as well. 0:13:34.360 --> 0:13:36.440 It's a brand that's always known what they are and 0:13:36.480 --> 0:13:39.520 who they are. I'm assuming there's a legacy involved in 0:13:39.559 --> 0:13:42.160 that as well. But I mean you think about, you know, 0:13:42.360 --> 0:13:44.439 the lines that you guys have put out women's specific 0:13:44.480 --> 0:13:46.839 lines of golf and how much I'm a left handed golfer, 0:13:46.880 --> 0:13:49.160 how involved Ping has been in terms of bringing out 0:13:49.160 --> 0:13:50.880 golf clips for left handed golfers. I mean, we talk 0:13:50.920 --> 0:13:53.240 about adapt of golf all the time, and kind of 0:13:53.240 --> 0:13:55.559 the push and the need for that. Ping has always 0:13:55.559 --> 0:13:57.400 been a brand I feel like that has put golfers 0:13:57.440 --> 0:14:00.000 first and I think that's a legacy that dates back 0:14:00.080 --> 0:14:01.560 to the start YEP. 0:14:01.840 --> 0:14:03.160 And we're also with the Solime Cup. 0:14:03.200 --> 0:14:05.640 We have the Junior Solheim Cup, so this event in 0:14:05.720 --> 0:14:08.960 twenty six is going to be our first time the 0:14:09.040 --> 0:14:11.160 junior team is going to play on the same course 0:14:11.800 --> 0:14:14.040 as the regular team, so we we that has been 0:14:14.080 --> 0:14:16.920 a goal that we have had kind of to be 0:14:16.960 --> 0:14:19.880 able to see how the junior players handle the course 0:14:20.000 --> 0:14:22.640 as well as to see how, you know, a few 0:14:22.680 --> 0:14:25.480 days later, see how the professionals handle the course. 0:14:25.520 --> 0:14:27.840 So that's going to be really Stacey. Ever missed one? 0:14:27.840 --> 0:14:28.640 Do you go to everyone? 0:14:29.000 --> 0:14:32.560 I have missed three three soul him Cups three three. 0:14:32.600 --> 0:14:35.920 I missed the first two and then I missed one 0:14:35.960 --> 0:14:37.960 because it was two close. I have four kids, so 0:14:38.000 --> 0:14:40.920 one was close to a pregnancy. I couldn't travel in 0:14:40.960 --> 0:14:41.320 the time of. 0:14:43.000 --> 0:14:46.200 I didn't understand that, didn't Stacy. 0:14:46.280 --> 0:14:49.880 I would love to talk about our Lady's product. And 0:14:49.960 --> 0:14:54.200 one thing I think our listeners and our customers know 0:14:54.480 --> 0:14:58.040 is that we have a different logo, Ladies Logo, So 0:14:58.080 --> 0:14:59.520 tell us a little bit about the story behind that. 0:14:59.560 --> 0:15:02.720 I remember really fun when we launched it at the 0:15:04.000 --> 0:15:05.760 was known as the Founder's Cup, at the end there 0:15:05.760 --> 0:15:08.600 at the Marriott. I remember the launch event for the 0:15:08.640 --> 0:15:10.280 new logo, So tell us a little bit just about 0:15:10.280 --> 0:15:12.040 the story and how that came to be. 0:15:12.440 --> 0:15:15.640 Yeah, I think at the time I was just I 0:15:15.680 --> 0:15:18.400 think it was maybe twenty fourteen or so. I was 0:15:18.480 --> 0:15:23.520 just put over the women's specific clubs and John said, 0:15:23.560 --> 0:15:25.960 you know, Stacey, you can, you know, mix things up 0:15:26.000 --> 0:15:28.680 a little bit if you're thinking of something with logo, 0:15:28.760 --> 0:15:32.160 And I was like, like logo, like likes, oh, I 0:15:32.200 --> 0:15:35.960 am on that. So, I mean, I love our our 0:15:36.000 --> 0:15:37.280 standard corporate logo. 0:15:37.320 --> 0:15:37.800 It's great. 0:15:37.840 --> 0:15:40.680 It's just a little bold, and I kind of felt 0:15:40.760 --> 0:15:46.080 like for the women something a little softer might it 0:15:46.160 --> 0:15:49.120 might be better. And so we had our design our 0:15:49.160 --> 0:15:53.000 graphics design team come up with some different ideas, and 0:15:53.200 --> 0:15:57.960 this one was the clear winner at the time. It's 0:15:58.040 --> 0:16:01.200 nice because it pays respet back to the current or 0:16:01.240 --> 0:16:04.080 the standard logo, but it is a little softer feel. 0:16:05.160 --> 0:16:06.680 Was it a look at it right away and kind 0:16:06.680 --> 0:16:08.400 of new pretty much. 0:16:08.520 --> 0:16:13.200 Yeah, that was that was the one I know that 0:16:14.080 --> 0:16:16.520 for John, Like John is really big, like you got 0:16:16.520 --> 0:16:19.040 to be able to see it from a distance and such, 0:16:19.080 --> 0:16:21.600 and so it is a little harder to see from 0:16:21.640 --> 0:16:25.880 a distance is this corporate logo. But but it still 0:16:25.880 --> 0:16:29.200 looks really good and clean and it and it still 0:16:29.240 --> 0:16:34.600 has some traits of the standard logo. So and and 0:16:34.640 --> 0:16:37.800 it's I don't know, we're we were so happy to 0:16:37.920 --> 0:16:39.880 get that launched. I know when we launched it with 0:16:39.920 --> 0:16:42.640 the LPGA, the one you're talking about, the players were 0:16:42.680 --> 0:16:46.080 a static over I mean, just having something special kind 0:16:46.080 --> 0:16:50.440 of for the women. So it's nice to have it. 0:16:50.480 --> 0:16:52.120 So we do try to put that on our women's 0:16:52.160 --> 0:16:57.040 specific clubs. It doesn't mean that clubs they don't have 0:16:57.080 --> 0:17:00.120 that would still work for some women. So because app. 0:17:00.360 --> 0:17:03.440 Will Stacy, where does the push come I mean in 0:17:03.520 --> 0:17:06.320 terms of the brand that is paying to make women's 0:17:06.320 --> 0:17:09.080 specific golf clubs and to kind of support women's golf, Like, 0:17:09.119 --> 0:17:12.320 where did that push originate from? And why is the 0:17:12.680 --> 0:17:15.359 passion still there as golf continues to grow and we 0:17:15.400 --> 0:17:18.000 see more and more young women wanting to take up 0:17:18.000 --> 0:17:19.040 the game at a young age. 0:17:19.880 --> 0:17:23.000 I think it. I think it's always been our goal. 0:17:23.760 --> 0:17:27.520 We're all about helping players to play their best. And 0:17:27.520 --> 0:17:30.080 if you take it to the core way back, I 0:17:30.080 --> 0:17:32.440 mean I remember Carson saying, you know, golf club doesn't 0:17:32.440 --> 0:17:34.919 know who's swinging it, so you got to build the 0:17:34.960 --> 0:17:39.000 golf clubs for the individual people that might be able 0:17:39.040 --> 0:17:42.240 to use it differently. So it's why we have so 0:17:42.280 --> 0:17:45.679 many different models and such, so we can find the 0:17:45.720 --> 0:17:49.400 best one that's that's right for their swing, whether it's 0:17:50.480 --> 0:17:55.200 the Ladies line or the regular line or lines I 0:17:55.200 --> 0:17:59.800 should say, because there's quite a few options there. But 0:18:00.800 --> 0:18:02.679 I like to try to make sure that if women 0:18:02.960 --> 0:18:07.560 are just because you're a female, you don't automatically go 0:18:07.640 --> 0:18:10.119 to the ladies clubs, because the Ladies clubs are not 0:18:10.400 --> 0:18:14.080 for every female golfer. They're designed specifically for the slower 0:18:14.119 --> 0:18:17.120 swing speeds. And so initially when we were talking about 0:18:17.119 --> 0:18:20.479 having some different clubs for women, I actually I had 0:18:20.480 --> 0:18:23.520 a hard time with it because of course golf club 0:18:23.520 --> 0:18:26.040 doesn't know who's swinging it. I didn't want to have 0:18:26.160 --> 0:18:30.200 just something with a different a different name on it 0:18:30.240 --> 0:18:32.680 if it's if it was pretty much the same, right, 0:18:32.800 --> 0:18:37.720 And so when we started talking with engineering and they're like, hey, 0:18:37.800 --> 0:18:41.160 you know, we can make the face thinner, we can 0:18:41.200 --> 0:18:44.720 make them We've way back in the eighties we had 0:18:44.760 --> 0:18:50.480 the I too easy lights, which are lighter swing weights. 0:18:50.520 --> 0:18:52.399 So We've always kind of played around with some of 0:18:52.400 --> 0:18:54.760 those things, and we were playing early on with graphite, 0:18:54.800 --> 0:18:55.960 trying to find. 0:18:55.720 --> 0:18:57.200 Some lighter clubs. 0:18:58.359 --> 0:19:01.119 And I remember back in my junior days, like I 0:19:01.160 --> 0:19:03.040 was playing, I was one of the guinea pigs for 0:19:03.119 --> 0:19:06.280 some graphite shafts, trying to see what they if they 0:19:06.280 --> 0:19:08.800 worked or not, but try it. 0:19:08.840 --> 0:19:10.320 So we've always. 0:19:10.080 --> 0:19:12.720 Kind of had some of those features, So trying to 0:19:14.000 --> 0:19:17.520 incorporate that now specifically for the golfer with that slower 0:19:17.560 --> 0:19:22.960 swing speed, trying to optimize what we could do for 0:19:23.040 --> 0:19:27.560 that club so that they can also play their best stacy. 0:19:27.560 --> 0:19:30.440 On the engineering side, I mean, I've loved that approach 0:19:30.600 --> 0:19:32.960 because we can go in and then we'll talk a 0:19:33.000 --> 0:19:35.720 little bit about the player testing we do with a 0:19:35.760 --> 0:19:38.159 lot of the ladies that work on campus. But we 0:19:38.200 --> 0:19:41.159 could really take a look, okay at the driver, what 0:19:41.240 --> 0:19:44.560 is the perfect headway, what's the perfect loft, and let's 0:19:44.600 --> 0:19:47.439 not take any sacrifices, Like you know, we have our 0:19:47.520 --> 0:19:50.679 JL four here has the carbon fly wrap and the 0:19:50.720 --> 0:19:54.600 free hozzle and the heavy CG shifter trajectory tuning, so 0:19:54.640 --> 0:19:58.400 we have all these these advanced premium features to help 0:19:58.440 --> 0:19:59.920 the golfer play their best talk a little bit of 0:20:00.000 --> 0:20:03.359 about the player testing we do and R and D 0:20:03.480 --> 0:20:04.440 side of things a little bit. 0:20:05.080 --> 0:20:06.439