WEBVTT - The Secrets to Securing Licensing Rights from Marvel and Muhammad Ali

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will.

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<v Speaker 3>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 4>So let's talk about the clothing business. A clothing business,

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<v Speaker 4>So three hundred million dollars in sales. Yeah, that's that's

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<v Speaker 4>what that I guess.

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<v Speaker 5>So yes, the King of oneself? Yes, so who's twelve

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<v Speaker 5>years old though, yeah, starting away.

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<v Speaker 4>So how did that work? As far as getting in

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<v Speaker 4>the clothing business, I'm assuming it's a lot different than

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<v Speaker 4>the music business, Like what is it the same? It's

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<v Speaker 4>like distribution deals, Like, how's that work?

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<v Speaker 6>It's kind of the same, kind of the same in

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<v Speaker 6>the sentiment, of course, it's different the way that the money,

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<v Speaker 6>you know, what's down on the end. A lot more

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<v Speaker 6>cools and things of that nature, because it's hard goods, right,

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<v Speaker 6>you know, but same thing right for us. We knew

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<v Speaker 6>once we caught momentum, we knew the certain areas to

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<v Speaker 6>go to, you know, we knew the fashion was one

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<v Speaker 6>of them. You think, like during this era, everybody's wearing

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<v Speaker 6>white teas if you was in the South, cash money.

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<v Speaker 5>Everybody wearing white teas right in the South. You know,

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<v Speaker 5>to me, it was a no brainer. And here we go.

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<v Speaker 6>We got a good looking dude all of that to

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<v Speaker 6>put some clothes on them, dress people up, you know.

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<v Speaker 5>So we started the brand at the time when people

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<v Speaker 5>thought that artist brands was dead.

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<v Speaker 6>Actually that was the funny part about it, Like people

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<v Speaker 6>was like, yeah, that shit don't work no more.

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<v Speaker 5>It's played out like no more.

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<v Speaker 6>Artists brands, rock Aware and just John and you know

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<v Speaker 6>what I'm saying, just kind of died out for real,

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<v Speaker 6>you know. And we went and we met with like

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<v Speaker 6>a lot of people, like people that was in the business,

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<v Speaker 6>Russell Simmons and David John and Seth who was Mark

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<v Speaker 6>Echo's partner and Echo and Complex and all this stuff.

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<v Speaker 6>So we met with just a lot of people in

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<v Speaker 6>the business and and just told them like, yo, this

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<v Speaker 6>is what we're trying to do, like what's.

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<v Speaker 5>Up, Like you know, and it's kind.

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<v Speaker 6>Of like music, like some people put offers on the

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<v Speaker 6>table and then you start. But as you go for

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<v Speaker 6>meeting the meeting, you're kind of learning as you in

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<v Speaker 6>these meetings, right like damn he said this, but he

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<v Speaker 6>said that.

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<v Speaker 5>But you know what I'm saying, Like, so you learn it,

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<v Speaker 5>so you learn the game too.

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<v Speaker 6>And and we pretty much went a route to get

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<v Speaker 6>more direct to like a a distribution company manufacturer as

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<v Speaker 6>opposed to signing like through another record label so to say,

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<v Speaker 6>you know what I'm saying, So like we went more

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<v Speaker 6>direct and did a deal with a company called the

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<v Speaker 6>RP fifty five group and andster COO in O eight.

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<v Speaker 5>Yeah.

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<v Speaker 4>Yeah, So and that's that's still in existence today.

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<v Speaker 5>It's still in existence today.

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<v Speaker 6>We started a cool in eight and then in O

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<v Speaker 6>nine I started another brand called stravedge Row.

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<v Speaker 5>I don't want to get into that.

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<v Speaker 7>I want to get too that because even strives Row

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<v Speaker 7>is important because first of all, the name and why

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<v Speaker 7>you chose it. Obviously the New York roots there. But

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<v Speaker 7>I don't think people don't even understand what, why did

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<v Speaker 7>you get into that? Why you chose Travis Rod's name Row.

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<v Speaker 6>You know, it's a block in Harlem, you know that

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<v Speaker 6>is notoriously historical for the roots, specifically doing a Harlem Renaissance.

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<v Speaker 6>You know, you had a lot of like the leaders

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<v Speaker 6>of the Renaissance that lived on this block, you know, politicians, writers,

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<v Speaker 6>Langston Hughes, like all the type of people who lived on.

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<v Speaker 5>This block, you know.

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<v Speaker 6>And and prior to them being able to live here,

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<v Speaker 6>they didn't want to white people. The owners of these

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<v Speaker 6>buildings didn't want to sell the buildings to black people,

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<v Speaker 6>so they kind of sat vacant for a while, you know, and.

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<v Speaker 5>And eventually they sold.

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<v Speaker 6>And at that point it was like, well to do

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<v Speaker 6>black people in a sense, right, that was it would

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<v Speaker 6>afford to buy and this block was just popping.

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<v Speaker 5>It was like very influential.

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<v Speaker 6>So when you hit the stories, you know about Striver's Row.

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<v Speaker 6>If you read the stories and the history, it's kind

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<v Speaker 6>of like a different version of Black Wall Street, you

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<v Speaker 6>know what I'm saying, from a creative standpoint more so

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<v Speaker 6>than a financial standpoint.

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<v Speaker 5>You know.

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<v Speaker 6>So when I heard the story, when I heard the name,

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<v Speaker 6>I thought it was dope. Always did shout out to

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<v Speaker 6>Dennis Murphy, my man d He definitely we kind of

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<v Speaker 6>talked about the name and I was like, yeah, I'm

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<v Speaker 6>about the name of the company that you know, and

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<v Speaker 6>that's how I named it.

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<v Speaker 4>Let me ask you a question about licensing, because they're cool.

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<v Speaker 4>You have you have a license something for Muhammad.

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<v Speaker 5>Ali and Marvel?

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<v Speaker 4>How what was what was it deal with that? How

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<v Speaker 4>did that work out?

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<v Speaker 5>That wasn't good? Muhammad Ali went really well?

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<v Speaker 6>But wasn't it like his likeness, I mean really like yeah,

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<v Speaker 6>his likeness everything, so literally, you know, we did a

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<v Speaker 6>whole capsule.

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<v Speaker 4>Name.

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<v Speaker 6>You know, we took DNA butterflies, you know what I'm saying,

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<v Speaker 6>like and brought it butterflies on sweatsuits, you.

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<v Speaker 5>Know what I mean? Like earners what's up.

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<v Speaker 7>You ever walk into a small business and everything just

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<v Speaker 7>works like the checkout is fast, the receipts are digital,

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<v Speaker 7>tipping is a breeze, and you're out the door before

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<v Speaker 7>the line even builds odds are they're using Square. We

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<v Speaker 7>can keep pushing your vision forward. This episode is brought

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan.

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<v Speaker 2>These are just.

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<v Speaker 1>Some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership. I'm Christy nom, the.

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<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

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<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

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<v Speaker 1>and over one hundred thousand daily aliens have been arrested.

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<v Speaker 1>If you were here illegally, your next you will be

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<v Speaker 1>fine nearly one thousand dollars a day.

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<v Speaker 2>Imprisoned and deported, you will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

0:08:17.520 --> 0:08:19.720
<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 6>Of co use, we had T shirts with Boomer's face

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<v Speaker 6>on them as well, so we did a combination.

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<v Speaker 5>Same thing with Marvel.

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<v Speaker 6>We've done something like that as well with the U

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<v Speaker 6>and Brand No not really you and Brand.

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<v Speaker 5>That was a collab that wasn't a license. So our

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<v Speaker 5>two licenses have been those two so far.

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<v Speaker 6>We're actually working on something right now that that could

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<v Speaker 6>be really dope.

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<v Speaker 4>So how does that work for like, because we spoke

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<v Speaker 4>about licensing before, but not from that standpoint of like

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<v Speaker 4>you actually are the one that's paying a license, Like

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<v Speaker 4>for entrepreneurs that may be listening, they might not be

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<v Speaker 4>aware of how that works, Like can you explain, Like,

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<v Speaker 4>is it like a set amount that you have to

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<v Speaker 4>pay them every time?

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<v Speaker 5>Like royalty?

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<v Speaker 6>Absolutely, So if I'm the brand, and you have a brand.

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<v Speaker 5>That I want a license. You know, now, typically how

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<v Speaker 5>about this, I flipped it.

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<v Speaker 6>If you guys want to license my brand and now

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<v Speaker 6>I have a brand, now, typically for me to give

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<v Speaker 6>you a license, the standard is like an eight to

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<v Speaker 6>twelve percent royalty.

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<v Speaker 5>You know.

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<v Speaker 6>Now on top of that, I may have an advance

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<v Speaker 6>that I want against my parentings though, right so now

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<v Speaker 6>I may say, hey, like I need fifty thousand, and

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<v Speaker 6>then on top of that, I need eight to twelve

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<v Speaker 6>percent whatever that number is, Like we gonna gree on

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<v Speaker 6>twelve whatever, you know, not to say that. Somebody else

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<v Speaker 6>might not say not to say that someone else may

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<v Speaker 6>not do a deal for twenty percent, but eight to

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<v Speaker 6>twelve percent standard, yeah, exactly.

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<v Speaker 5>You know. So that's how that pretty much works.

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<v Speaker 6>So Mom and Ali go to the state owns the rights,

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<v Speaker 6>cut a deal with them, get them their royalty, get

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<v Speaker 6>them their advance, get the work, and I try to

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<v Speaker 6>make it make sense.

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<v Speaker 7>Is it on total merchandise sol or is it east

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<v Speaker 7>piece of merchandise sold the royalty?

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<v Speaker 5>Yeah?

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<v Speaker 6>Yes, it's literally per whatever you're doing, anything that has

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<v Speaker 6>the likeness on.

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<v Speaker 5>It, yeah counts. Okay.

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<v Speaker 7>So it's like like record like album, it's very similar.

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<v Speaker 7>Every album sold they get.

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<v Speaker 6>If you're using this property, you know what I'm saying

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<v Speaker 6>that it's the same thing, right if you're using my

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<v Speaker 6>trademark boom.

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<v Speaker 4>So what was the difference because Muhamed Ali obviously that's

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<v Speaker 4>a family versus Marvel, which is a billion dollar entity. Sure,

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<v Speaker 4>I guess it was a lot harder with the Marvel

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<v Speaker 4>more like paperwork and lawyers and stuff like that, you

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<v Speaker 4>know what, not.

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<v Speaker 6>Really for real. That's the funny part is you you

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<v Speaker 6>would think it is. But like with Marvel, they give

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<v Speaker 6>out so.

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<v Speaker 5>Many licenses something. They do it so much, they do

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<v Speaker 5>it so much, they like exploiting it so much. Real

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<v Speaker 5>that that's something that we learned. Honestly.

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<v Speaker 6>It is like it was good to do it, but

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<v Speaker 6>it wasn't as profitable because while you got your product.

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<v Speaker 5>In stores, other people got it. They got it in

0:10:58.840 --> 0:11:00.000
<v Speaker 5>Walmart and Target.

0:11:01.120 --> 0:11:02.520
<v Speaker 4>What Marble character you did?

0:11:02.559 --> 0:11:03.839
<v Speaker 5>You do? Man? We did?

0:11:03.880 --> 0:11:07.200
<v Speaker 6>I couldn't speak on them look at the phone, you

0:11:07.200 --> 0:11:08.680
<v Speaker 6>know what I'm saying, But like like.

0:11:08.640 --> 0:11:09.960
<v Speaker 5>We did, we did a lot of them.

0:11:10.000 --> 0:11:12.520
<v Speaker 7>Man, They probably just sitting on the other side, like, oh,

0:11:12.559 --> 0:11:13.800
<v Speaker 7>that's a character pressed the button.

0:11:13.840 --> 0:11:16.440
<v Speaker 4>You know what, I wonder if ghost Face had to

0:11:16.440 --> 0:11:19.520
<v Speaker 4>ever pay Marvel. They should pay him, They should pay

0:11:19.600 --> 0:11:21.360
<v Speaker 4>should pay him? I wonder if he ever had to

0:11:21.400 --> 0:11:25.280
<v Speaker 4>pay Interesting your album called iron Man. Tony Starks was

0:11:25.320 --> 0:11:26.640
<v Speaker 4>his moniker for years.

0:11:27.080 --> 0:11:29.160
<v Speaker 5>But that's interesting though, who should pay who? They should

0:11:29.160 --> 0:11:29.760
<v Speaker 5>pay that?

0:11:30.400 --> 0:11:32.320
<v Speaker 7>At that time, and I was into comics, like I

0:11:32.360 --> 0:11:34.640
<v Speaker 7>had the Marvel cards the series like ninety one ninety

0:11:34.640 --> 0:11:36.160
<v Speaker 7>two when used to the Hologram cards.

0:11:36.480 --> 0:11:39.199
<v Speaker 5>I collected them. And then they started getting cartoons.

0:11:39.240 --> 0:11:41.680
<v Speaker 7>But like when ghost Face started saying that, and it

0:11:41.720 --> 0:11:44.640
<v Speaker 7>was like your cartoon characters even like everyone and had

0:11:44.720 --> 0:11:47.560
<v Speaker 7>an ulteri ego character, I was like, yo, they made

0:11:47.559 --> 0:11:49.960
<v Speaker 7>it popular. They didn't have a Marvel movie then, like

0:11:50.000 --> 0:11:52.440
<v Speaker 7>the first Marvel didn't even put out movies until later,

0:11:52.520 --> 0:11:55.600
<v Speaker 7>Like the first thing Sony did was partner with them

0:11:55.720 --> 0:11:58.640
<v Speaker 7>and put out Spider Man, and then like okay, now

0:11:58.800 --> 0:12:01.040
<v Speaker 7>cartoon movies can be a thing, but probably.

0:12:00.840 --> 0:12:02.079
<v Speaker 5>To that nobody was thinking about it.

0:12:02.400 --> 0:12:05.080
<v Speaker 7>I mean DC had it with with with Batman and Superman,

0:12:05.120 --> 0:12:07.480
<v Speaker 7>but Marble its real quite a little that time.

0:12:07.960 --> 0:12:10.040
<v Speaker 5>I was never a collected so I can't speak too much,

0:12:10.080 --> 0:12:10.600
<v Speaker 5>but that's.

0:12:10.440 --> 0:12:12.839
<v Speaker 4>Interesting that's interesting because it's like I can see it

0:12:12.840 --> 0:12:13.480
<v Speaker 4>from both sides.

0:12:13.559 --> 0:12:14.200
<v Speaker 5>Yeah exactly.

0:12:14.200 --> 0:12:15.960
<v Speaker 4>I mean you kind of you took. You took that thing,

0:12:16.200 --> 0:12:16.640
<v Speaker 4>but you.

0:12:16.720 --> 0:12:19.679
<v Speaker 5>Made your whole thing on my thing. So you think

0:12:19.720 --> 0:12:20.000
<v Speaker 5>about it.

0:12:20.360 --> 0:12:22.400
<v Speaker 6>If you was the person who made the originator and

0:12:22.440 --> 0:12:24.559
<v Speaker 6>the person that took your joint ran would and made

0:12:24.600 --> 0:12:26.280
<v Speaker 6>a life of his own, come say yo, you should

0:12:26.280 --> 0:12:28.680
<v Speaker 6>pay me, pay me.

0:12:28.760 --> 0:12:31.520
<v Speaker 5>Though it was dead in the water, but before that

0:12:31.640 --> 0:12:31.800
<v Speaker 5>was you.

0:12:32.120 --> 0:12:35.600
<v Speaker 4>That's a fact that buddy did help the brand free promotion.

0:12:37.160 --> 0:12:38.520
<v Speaker 7>We see how many times have we seen that in

0:12:38.600 --> 0:12:39.240
<v Speaker 7>hip hop culture?

0:12:39.400 --> 0:12:40.360
<v Speaker 5>Yeah, yeah, we definitely know that.

0:12:40.679 --> 0:12:41.640
<v Speaker 4>That's interesting.

0:12:43.720 --> 0:12:48.959
<v Speaker 6>My graduates from my school being forced bad drop bag drop,

0:12:49.600 --> 0:12:51.959
<v Speaker 6>my drop, bad drop drop.

0:13:02.400 --> 0:13:06.040
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:13:06.120 --> 0:13:09.880
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:13:10.120 --> 0:13:14.240
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:13:14.360 --> 0:13:18.199
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:13:18.360 --> 0:13:22.079
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:22.120 --> 0:13:22.520
<v Speaker 1>Donald J.

0:13:22.640 --> 0:13:25.040
<v Speaker 2>Trump's leadership. I'm Christy Noman, the.

0:13:25.120 --> 0:13:29.679
<v Speaker 1>United States Secretary of Homeland Security under President Trump. Attempted

0:13:29.760 --> 0:13:33.400
<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

0:13:33.760 --> 0:13:36.760
<v Speaker 1>and over one hundred thousand illegal aliens have been arrested.

0:13:37.080 --> 0:13:40.599
<v Speaker 1>If you are here illegally, your next you will be

0:13:40.679 --> 0:13:44.520
<v Speaker 1>fine nearly one thousand dollars a day, imprisoned, and deported.

0:13:45.040 --> 0:13:46.160
<v Speaker 2>You will never return.

0:13:46.520 --> 0:13:49.480
<v Speaker 1>But if you register using our CBP home app and

0:13:49.640 --> 0:13:52.480
<v Speaker 1>leave now, you could be allowed to return legally.

0:13:52.880 --> 0:13:54.960
<v Speaker 2>Do what's right, leave now.

0:13:55.440 --> 0:13:59.599
<v Speaker 1>Under President Trump, America's laws, border and families will be

0:13:59.679 --> 0:14:00.000
<v Speaker 1>protect

0:14:00.360 --> 0:14:02.440
<v Speaker 3>Sponsored by the United States Department of Homeland Security,