WEBVTT - L.A.B. Golf - Part 4: "Adam Scott" - The Fire Pit w/ Matt Ginella 0:00:03.720 --> 0:00:06.280 I think they've done an incredible job the last couple 0:00:06.280 --> 0:00:09.520 of years, because not only are guy's using it, they're 0:00:09.600 --> 0:00:13.640 using it successfully, and certainly on the tour. When anyone 0:00:13.760 --> 0:00:16.720 has some success, we all look, you know, whether it's 0:00:16.760 --> 0:00:20.840 a new shaft in Rory's driver or you know, Lucas 0:00:20.840 --> 0:00:24.000 Glover's new potter, We're all looking at what they're doing 0:00:24.079 --> 0:00:29.440 to see if that's the secret. 0:00:30.480 --> 0:00:33.240 Put another log on the fire. 0:00:36.200 --> 0:00:44.480 Nobody here is given time. Welcome to the fire pit 0:00:44.720 --> 0:00:48.320 with Matt Chanella. In part three of this podcast series, 0:00:48.360 --> 0:00:50.760 we were getting to lucky break number four in the 0:00:50.840 --> 0:00:54.440 life and times of Lab Golf, the boutique putter company 0:00:54.440 --> 0:00:57.000 that was hatched in the garage of Bill Pressey in 0:00:57.120 --> 0:01:01.680 twenty twelve. Lie Angle the Balance was Pressey's answer to 0:01:01.720 --> 0:01:04.040 a bad case of the yips and the solution to 0:01:04.080 --> 0:01:09.960 what he considered false marketing by Golf's OEMs original equipment manufacturers. 0:01:10.480 --> 0:01:12.959 After Sam Hun and his family bought into the company 0:01:12.959 --> 0:01:15.760 in twenty eighteen, and after grinding through some of the 0:01:15.800 --> 0:01:20.959 growing pains of marketing the logo, manufacturing efficiency and getting 0:01:20.959 --> 0:01:23.800 it into the hands and bags of tour pros, it 0:01:23.880 --> 0:01:28.039 was twenty nineteen when lab Golf started gaining some significant momentum. 0:01:28.360 --> 0:01:31.760 At this point. It's worth noting that lab Golf doesn't 0:01:31.760 --> 0:01:34.839 pay people to use their putters. I'm not getting paid 0:01:34.880 --> 0:01:37.920 by lab Golf to tell this story. As I explained 0:01:37.920 --> 0:01:40.639 in episode one, I had a college friend who tipped 0:01:40.640 --> 0:01:43.959 me off to the technology in twenty eighteen, and after 0:01:44.040 --> 0:01:46.760 Lucas Glover won back to back PGA Tour events in 0:01:46.800 --> 0:01:50.080 August of twenty twenty three, I decided to make some calls, 0:01:50.760 --> 0:01:54.280 and as of February twenty twenty four, I haven't stopped 0:01:54.360 --> 0:01:58.560 making calls. I'm eighteen interviews into this story and it 0:01:58.640 --> 0:02:03.040 keeps going, keeps getting better. I do have a deal 0:02:03.080 --> 0:02:06.680 with Dormy Workshop, who sponsors this podcast. The Canadian based 0:02:06.720 --> 0:02:10.040 company only makes handmade leather goods such as custom headcovers 0:02:10.040 --> 0:02:14.520 and accessories. For their complete collection of originals headcovers and classics, 0:02:14.800 --> 0:02:17.799 go to Dormy workshop dot com and use promo code 0:02:18.080 --> 0:02:22.880 fire Pit fifteen for fifteen percent off your next purchase. Okay, 0:02:22.880 --> 0:02:26.400 it's safe to say Bill Pressey's invention in Sam Han's 0:02:26.440 --> 0:02:30.440 marketing have stormed the gates of putting technology and results. 0:02:31.280 --> 0:02:34.839 Tim Wilkinson, Jeff Sloman Von Taylor Kelly Slater and his 0:02:34.919 --> 0:02:38.000 relationship with Adam Scott is a big reason for lab 0:02:38.040 --> 0:02:43.160 Golf's success. Again, here's Slater, the eleven time World Champion 0:02:43.160 --> 0:02:45.880 of surfing, on the impact the putter had on his 0:02:45.960 --> 0:02:49.400 game and how it ultimately influenced his playing partner at 0:02:49.400 --> 0:02:52.120 the twenty nineteen AT and T Pebble Beach Pro Am. 0:02:52.360 --> 0:02:55.440 I've just spoken about the club to anyone and anyone 0:02:55.440 --> 0:02:58.240 who wants to listen, and generally I'll just play with 0:02:58.280 --> 0:03:00.200 people and they'll see me roll the ball and just 0:03:00.280 --> 0:03:02.880 roll so pure off the club that they can't help 0:03:02.880 --> 0:03:05.280 but ask about it, and you know, to get to 0:03:05.320 --> 0:03:07.760 the point with Adam, That's that's how it happened with Adam. 0:03:08.560 --> 0:03:09.600 I was playing with him. 0:03:09.960 --> 0:03:12.000 We were paired in the same group at Pebble for 0:03:12.080 --> 0:03:14.760 three days, and at the end of the third day, 0:03:14.760 --> 0:03:18.120 he goes, Man, you gotta just show me that club. 0:03:18.160 --> 0:03:21.320 You got to just show me like how it works 0:03:21.360 --> 0:03:23.520 for you and go on the putting grain and just 0:03:23.520 --> 0:03:24.840 just tell me. Because he goes to the ball is 0:03:24.880 --> 0:03:27.760 just rolling so pure off your club. And I was 0:03:27.800 --> 0:03:29.640 making all sorts of putts. I didn't strike the ball 0:03:29.760 --> 0:03:31.680 very well and I wasn't scoring great, but I was 0:03:31.720 --> 0:03:32.640 making putts. 0:03:32.880 --> 0:03:36.680 Adam Scott turned pro in two thousand. He has fourteen 0:03:36.760 --> 0:03:40.840 PGA Tour wins, which includes the twenty thirteen Masters. In 0:03:40.920 --> 0:03:43.120 twenty fourteen, he was number one in the world for 0:03:43.200 --> 0:03:46.680 eleven weeks. He is number seven on the PGA Tour's 0:03:46.760 --> 0:03:50.520 list of career earnings at sixty three million, nine hundred 0:03:50.520 --> 0:03:53.560 and thirteen thousand, three hundred and twenty five dollars. 0:03:53.760 --> 0:03:56.240 I mean, the first time it clearly sticks out to 0:03:56.320 --> 0:04:01.960 me was was it Pebble Beach in twenty nineteen at 0:04:02.000 --> 0:04:04.400 the at and T pro am playing in a group 0:04:04.440 --> 0:04:07.280 with Kelly who was using one. But I played with 0:04:07.360 --> 0:04:09.880 him a bit before that, so he I know he 0:04:09.920 --> 0:04:12.480 was using it for a while before that, But I 0:04:12.520 --> 0:04:15.120 don't know that I took that much notice. But I 0:04:15.160 --> 0:04:21.320 certainly did that week at Pebble because well, as you'd 0:04:21.400 --> 0:04:26.200 know and have probably experienced, like a wet February pebble 0:04:26.240 --> 0:04:30.360 beach green can get a little bumpy and everyone struggles 0:04:30.480 --> 0:04:33.120 time to time putting on that surface with the ball 0:04:33.160 --> 0:04:40.640 bouncing around. And played three days with Kelly and between myself, 0:04:40.760 --> 0:04:43.880 the other pro and any of the amateurs Kelly rolled 0:04:43.880 --> 0:04:47.359 the ball better than all of us, and I have 0:04:47.520 --> 0:04:50.560 played with him and he is a good player. However, 0:04:51.600 --> 0:04:55.280 you know, I still think the pros could probably out 0:04:55.320 --> 0:04:58.719 put Kelly's slater, but he is very good and he 0:04:58.800 --> 0:05:01.159 rolled it better, and I thought there must be something 0:05:01.320 --> 0:05:03.800 in his equipment that is helping him. 0:05:03.839 --> 0:05:03.919 Man. 0:05:04.720 --> 0:05:08.600 I think I had a round in spyglass. I had 0:05:08.640 --> 0:05:11.520 around a spy glass. I think I had twenty two putts, 0:05:11.920 --> 0:05:15.160 and granted I missed a couple of greens real close, 0:05:15.200 --> 0:05:16.640 you know, so I was putting from off the green 0:05:16.680 --> 0:05:18.720 and they're not counted as a putt, so maybe was 0:05:18.760 --> 0:05:21.760 like twenty seven to twenty eight putts from the ones 0:05:21.800 --> 0:05:25.560 who included off the green. But point being that I 0:05:25.680 --> 0:05:27.359 just get so confident with the thing and I just 0:05:27.360 --> 0:05:29.520 start when I'm on, I just start making everything. 0:05:30.320 --> 0:05:30.960 And I did the. 0:05:30.920 --> 0:05:33.320 Same thing at Tahoe. I played that tournament up there, 0:05:33.360 --> 0:05:36.080 and I didn't score very well. I was really nervous 0:05:36.080 --> 0:05:38.919 and not striking the ball well and missing lots of greens. 0:05:38.960 --> 0:05:41.440 But man, I made everything on those greens. 0:05:41.920 --> 0:05:48.279 And yeah, I just people just I play with friends 0:05:48.279 --> 0:05:49.719 and they see the ball roll off the club and. 0:05:49.720 --> 0:05:52.040 They want to try it. It's just that simple. 0:05:52.760 --> 0:05:55.200 Back to Adam Scott at Pebble Beach in twenty nineteen, 0:05:55.640 --> 0:05:58.520 how did you then sort of start start you know, 0:05:59.520 --> 0:06:01.839 thinking let me let me check that out, or did 0:06:01.880 --> 0:06:03.840 you get you go to the practice putting green or 0:06:03.839 --> 0:06:04.760 what was the next step? 0:06:06.080 --> 0:06:06.279 Yeah? 0:06:06.320 --> 0:06:09.159 I obviously I hit a few on the putting green 0:06:09.240 --> 0:06:14.280 with Kelly's putter. And you know, Kelly is so thoughtful 0:06:14.440 --> 0:06:18.400 about every part of his life really but certainly about 0:06:18.400 --> 0:06:21.680 his surfing, but that carries over into his golf and 0:06:21.720 --> 0:06:25.960 he has a theory and a process and you know 0:06:26.040 --> 0:06:27.840 he walked me through all of that and how he 0:06:27.880 --> 0:06:29.960 got to putting the way he parts with the lab 0:06:30.680 --> 0:06:35.120 and you know, just getting as pure a role as 0:06:35.120 --> 0:06:40.960 he possibly can. And it was helpful insight into starting 0:06:41.000 --> 0:06:44.320 to use what I think traditionally we would say is 0:06:44.320 --> 0:06:49.520 a pretty radical putter and a good start point to 0:06:49.680 --> 0:06:52.040 see what that technology can do. 0:06:53.080 --> 0:06:54.320 You know, And you've. 0:06:54.160 --> 0:06:56.400 Got to give credit Kelly a lot of credit that, 0:06:56.560 --> 0:07:01.440 like he's deep dived into lab putters or putters in 0:07:01.520 --> 0:07:04.279 general to find the best one he can. 0:07:04.960 --> 0:07:07.960 Would you consider yourself like an equipment geek, Like are 0:07:08.000 --> 0:07:11.440 you into sort of the like technology of things or 0:07:11.440 --> 0:07:12.920 are you more of like a field guy. 0:07:16.000 --> 0:07:20.400 No, I'm I'm more of an equipment guy. I mean, 0:07:20.840 --> 0:07:24.040 I think you have to have feel obviously for length 0:07:24.080 --> 0:07:27.320 and you know that kind of thing. Excuse me, just 0:07:27.640 --> 0:07:29.720 traffic here. Yeah, I think you have to have some 0:07:29.760 --> 0:07:32.200 feel in your game. Obviously there's there's not a connection 0:07:32.320 --> 0:07:36.040 with what's going on. But I'm more of a equipment 0:07:36.120 --> 0:07:36.600 kind of guy. 0:07:36.680 --> 0:07:38.680 You know, I really believe in the technologies. 0:07:39.120 --> 0:07:40.560 You have to you have to look at what the 0:07:40.600 --> 0:07:42.960 ball does now and how far these drivers are hitting it, 0:07:44.040 --> 0:07:48.360 and then you know, and obviously you have to pair 0:07:48.400 --> 0:07:53.920 that with technology, with with technique and skill. But when 0:07:53.960 --> 0:07:58.200 I read about lab Golf and how and then saw 0:07:58.200 --> 0:08:03.040 the Revealer with Sam using that on YouTube and showing 0:08:03.080 --> 0:08:06.640 how the club doesn't spin, you know, I mean a 0:08:06.640 --> 0:08:08.400 lot of people will talk about a face balance putter. 0:08:08.440 --> 0:08:11.160 I don't even know why face balance is a thing 0:08:11.200 --> 0:08:12.240 people say about a putter. 0:08:12.440 --> 0:08:13.160 It means nothing. 0:08:13.880 --> 0:08:15.360 It means that when you hold the club up it 0:08:16.080 --> 0:08:20.000 lays horizontally like flat to the horizon. It doesn't actually 0:08:20.000 --> 0:08:22.320 do anything through this stroke and most of those are 0:08:22.320 --> 0:08:25.080 to heavy and the toe flip's over. So when you 0:08:25.200 --> 0:08:27.640 use that revealer. You'll see that the club's just spin. 0:08:28.320 --> 0:08:30.360 That's the most remarkable thing. I think that should sell 0:08:30.400 --> 0:08:32.760 anyone because if you can just have the club and 0:08:32.840 --> 0:08:35.480 just hold it and as it goes through the stroke, 0:08:35.559 --> 0:08:37.520 it just stays wherever you square the face up to. 0:08:38.400 --> 0:08:39.720 I don't know what else you want to putter. 0:08:40.240 --> 0:08:43.720 It's not like any everyday amateur, right. This guy's an 0:08:43.760 --> 0:08:47.320 eleven time world champion, so he's you know what I mean, 0:08:47.400 --> 0:08:52.280 like he's a master at his craft. And so for him, 0:08:53.280 --> 0:08:56.840 I guess that's probably what sort of validated it early. 0:08:56.960 --> 0:08:59.800 For you, I would assume, is that the fact that 0:08:59.840 --> 0:09:03.880 he could articulate or talk through or have some sort 0:09:03.920 --> 0:09:09.520 of ye the language around how and why he was 0:09:09.600 --> 0:09:11.480 using it, was that why it was resonating with you, 0:09:11.679 --> 0:09:12.720 not only the results. 0:09:13.800 --> 0:09:17.280 Yeah, absolutely, I mean, you know, just starting with a 0:09:17.400 --> 0:09:19.840 level of respect for what he's been able to achieve 0:09:19.880 --> 0:09:23.040 in his field, but then having played a fair bit 0:09:23.080 --> 0:09:25.160 of golf with him over the last twenty years or 0:09:25.200 --> 0:09:30.240 fifteen years at that point, and understanding he's very good 0:09:30.280 --> 0:09:35.840 golfer and he's not afraid to experiment with things to 0:09:35.920 --> 0:09:38.520 get better. And I admire. 0:09:38.200 --> 0:09:40.960 That because you know, we all can get a bit 0:09:41.040 --> 0:09:44.200 stuck in our ways with things, and he put the 0:09:44.240 --> 0:09:46.680 time in to get there and the fact, yeah, like 0:09:46.720 --> 0:09:49.240 you said, he was able to communicate what this putter 0:09:49.320 --> 0:09:52.400 can do that other putters can't do. And I thought 0:09:52.440 --> 0:09:54.880 that was pretty impressive. That was a good pitch from him. 0:09:54.920 --> 0:09:59.120 So I bought into that for sure, and I ordered 0:09:59.160 --> 0:10:02.880 one up straight away and I got it the next 0:10:02.920 --> 0:10:06.000 week when Wednesday at Riviera. 0:10:06.440 --> 0:10:08.920 How'd that process go in terms of like ordering or 0:10:08.920 --> 0:10:13.240 getting something to your you know, specifics or liking or 0:10:13.520 --> 0:10:14.960 you know how you know, I mean for you to 0:10:15.040 --> 0:10:17.719 make that change and like get that? How does how 0:10:17.720 --> 0:10:21.680 does that? How did that? How that? How that work? Yeah? 0:10:21.840 --> 0:10:25.360 Kelly put me in touch with Sam from Lab and 0:10:26.480 --> 0:10:30.640 Sam was there in l A. 0:10:32.160 --> 0:10:35.480 And based off what he'd seen from me putting, created 0:10:35.520 --> 0:10:38.079 a few different options for me. And I basically said, 0:10:38.120 --> 0:10:40.440 just give me the same thing Kelly had because that 0:10:40.559 --> 0:10:44.200 was looking pretty good and rolling good. But he felt, 0:10:44.280 --> 0:10:47.440 you know a couple of different angles and lengths might 0:10:47.480 --> 0:10:51.319 be appropriate. Uh, And you know, it felt great straight away. 0:10:51.440 --> 0:10:54.400 I didn't have the guts to pick it up Wednesday 0:10:54.520 --> 0:10:57.120 night and put it in play that week in LA 0:10:57.640 --> 0:11:02.920 but I did use it then, uh, from the Florida 0:11:03.000 --> 0:11:05.959 Swing on through the Masters that year, and that was 0:11:06.000 --> 0:11:11.240 the directed force, which is their kind of original, you know, 0:11:11.440 --> 0:11:14.800 large headed zero pork Putter. 0:11:15.160 --> 0:11:17.840 Back to Sam Han for his recollection of how and 0:11:17.880 --> 0:11:19.880 why Adam Scott became a believer. 0:11:20.679 --> 0:11:25.280 I got a call. I was at Riviera and you know, 0:11:26.880 --> 0:11:29.040 this is Adam Scott. Can you meet me in the 0:11:29.040 --> 0:11:29.959 locker room? 0:11:30.280 --> 0:11:30.480 Fuck? 0:11:30.559 --> 0:11:34.520 Yeah, Adam Scott, I can meet you in the locker room. 0:11:32.840 --> 0:11:36.680 And it was probably more like, who the fuck is 0:11:36.720 --> 0:11:39.560 impersonating Adam Scott and tell me me being the locker. 0:11:40.800 --> 0:11:42.480 I was fortunate enough that Kelly gave me a heads 0:11:42.520 --> 0:11:45.680 up he might be calling. But yes, I probably would 0:11:45.720 --> 0:11:48.520 have been, you know, yes, hung up on him being 0:11:48.520 --> 0:11:50.080 like a fuck yourself. I have better things to do 0:11:50.160 --> 0:11:53.280 than deal with the prank caller. But no, and so 0:11:53.360 --> 0:11:56.679 yeah he comes. That was actually a really funny introduction 0:11:56.760 --> 0:11:59.960 for me anyway. You know, it says, meeting a lot 0:11:59.960 --> 0:12:02.680 of room round, you know whatever. Two o'clock. I go 0:12:02.720 --> 0:12:04.520 in there and ask the locker om intend to where 0:12:04.520 --> 0:12:06.480 Adam's locker is. And I go over there and he's 0:12:06.480 --> 0:12:08.040 talking with the foot Joy guys, and Adam's in his 0:12:08.080 --> 0:12:13.439 underwear talking shoes and like I'm like, hi, he kind 0:12:13.440 --> 0:12:15.800 of you know, acknowledges me. But he's talking to the 0:12:15.800 --> 0:12:19.520 foot joy guys and like, I mean, we're fucking ever, 0:12:19.920 --> 0:12:21.400 like they're just talking. I don't, like, I have no 0:12:21.440 --> 0:12:23.000 idea how there could be that much to talk about 0:12:23.000 --> 0:12:25.040 with a fucking shoe. And there's like two guys and 0:12:25.080 --> 0:12:27.760 they're like, you know, like this and they're holding up 0:12:27.760 --> 0:12:30.360 shoes and they're talking toe boxes and heel relief, and 0:12:30.400 --> 0:12:35.280 I'm like Jesus Christ and I'm just like, oh my god, 0:12:35.679 --> 0:12:37.600 when with this conversation and I swear to God it 0:12:37.600 --> 0:12:39.360 went on for twenty minutes and I'm just sitting there. 0:12:39.720 --> 0:12:41.880 So I sit down like on this bench behind it 0:12:43.120 --> 0:12:45.520 and behind the two of them, and I'm like, you know, 0:12:45.559 --> 0:12:47.280 I don't know, probably on my phone, are just kind 0:12:47.280 --> 0:12:49.560 of looking down. The foot Joye guys walk away, and 0:12:49.600 --> 0:12:52.040 before I have a chance to get up, Adam in 0:12:52.080 --> 0:12:54.160 his underwear like throws a leg up on the bench 0:12:54.240 --> 0:12:55.920 right next to me, you know, and it's like kind 0:12:55.960 --> 0:12:59.480 of corners me in, and like, you know, if there's 0:12:59.520 --> 0:13:01.240 a if there's a guy that's going to make a 0:13:01.240 --> 0:13:03.800 heatero dude question his sexuality. It's Adam Scott. I mean, 0:13:03.840 --> 0:13:06.680 here's this just like a Donnis man, you know, half 0:13:06.760 --> 0:13:08.920 naked standing in front of me like Hi, I'm Adam 0:13:08.920 --> 0:13:10.920 Scott and I'm like and I'm like, I'm like trapped 0:13:10.920 --> 0:13:15.120 in there, like I couldn't even stand up. So that 0:13:15.240 --> 0:13:19.440 was Yeah, that was really really fun. We talked for 0:13:19.480 --> 0:13:21.560 a while. That was a really good week too. Ernie 0:13:21.600 --> 0:13:23.679 Els gave us a gave us a go that week. 0:13:24.720 --> 0:13:29.880 Adam did too, and then He'll said something, he said 0:13:29.880 --> 0:13:34.520 something I'll never ever forget that week. He didn't he 0:13:34.520 --> 0:13:35.920 didn't actually put it in play that week, and he 0:13:35.920 --> 0:13:37.880 played very well. I think he finished second or something 0:13:37.880 --> 0:13:40.840 with an armlock, which I was super bummed about because 0:13:40.840 --> 0:13:42.600 I was like, ah, fuck, you just putted really good, 0:13:42.679 --> 0:13:49.360 like probably there goes my opportunity. Uh. And then later 0:13:50.679 --> 0:13:52.240 I get a call from him and he had been 0:13:52.280 --> 0:13:54.000 testing it that then, and then I think he went 0:13:54.040 --> 0:13:55.600 to he went to the Honda, and Bill was at 0:13:55.600 --> 0:13:59.120 the Honda with him, found a putter. And then I 0:13:59.120 --> 0:14:02.640 got a call from a few days later for no 0:14:02.720 --> 0:14:04.880 reason at all. He just called up and he said, 0:14:05.120 --> 0:14:06.640 I'm going to win the Masters with this part of. 0:14:06.679 --> 0:14:09.440 This year, and what was the feedback you were getting 0:14:09.480 --> 0:14:13.120 from from your peers? You know, what what was that? 0:14:13.280 --> 0:14:17.000 What was what was there? Some raised eyes and some 0:14:17.480 --> 0:14:19.720 eyebrows and some thoughts on like what. 0:14:21.560 --> 0:14:24.440 Yeah, yeah, for sure, I think at that point. 0:14:24.680 --> 0:14:28.320 You know, I've been on tour a long time and 0:14:28.440 --> 0:14:32.360 I've seen when when other guys had made some pretty 0:14:32.440 --> 0:14:35.360 radical changes. And of course, you know about ten years 0:14:35.400 --> 0:14:38.200 before I'd changed to use a long potter, and that 0:14:38.320 --> 0:14:40.720 certainly raised some eyebrows, so I was used to that, 0:14:42.280 --> 0:14:45.480 you know. Now this was another direction completely with there's 0:14:45.480 --> 0:14:48.120 a fair bit of stuff going on with the lab 0:14:48.160 --> 0:14:52.000 from the grip to the head, other angles in between, 0:14:52.600 --> 0:14:58.400 and being so non traditional it raises eyebrows for sure. 0:14:58.400 --> 0:15:00.560 But I just I just had this. It's like this, 0:15:02.160 --> 0:15:04.280 you know, if you can embrace what this part of 0:15:04.360 --> 0:15:07.640 does and stay out of your own way, the results 0:15:07.640 --> 0:15:09.680 could come. And I just had this feeling and I 0:15:09.680 --> 0:15:12.400 said it to Sam, although it didn't pan out, but like, 0:15:12.440 --> 0:15:15.400 this was the putter that can win around Augusta because 0:15:15.440 --> 0:15:18.280 it's just put such a good role on it, and 0:15:19.000 --> 0:15:22.400 the size and everything makes it so versatile from in 0:15:22.440 --> 0:15:27.440 and around the greens, which is tricky at Augusta because 0:15:27.440 --> 0:15:31.600 it's so slow off the green then onto such a 0:15:31.640 --> 0:15:35.520 fast surface, and chipping from certain positions at Augusta is 0:15:35.600 --> 0:15:36.440 very difficult. 0:15:36.760 --> 0:15:39.080 I asked Adam Scott to talk about the feel and 0:15:39.160 --> 0:15:41.760 why this could ultimately become his gamer. 0:15:41.880 --> 0:15:46.120 I think the standout thing when anybody first puts with 0:15:46.160 --> 0:15:51.000 a lab putter is the smoothness of the stroke, especially 0:15:51.040 --> 0:15:54.200 in the transition from the back swing to the through swing. 0:15:55.120 --> 0:16:00.640 Because of the unique balance that lab putters have. That 0:16:00.880 --> 0:16:05.240 smoothness in transition is noticeable. And you know, now I'm 0:16:05.280 --> 0:16:06.640 just used to it because I've put it with a 0:16:06.680 --> 0:16:07.400 lamb putter for. 0:16:07.320 --> 0:16:07.880 A long time. 0:16:07.920 --> 0:16:11.640 But I think when you first pick it up, that 0:16:11.800 --> 0:16:15.560 is the different feeling. Forgetting forgetting the angles and head shapes, 0:16:15.640 --> 0:16:19.920 which are quite radical generally, I think the feeling of 0:16:19.960 --> 0:16:22.680 the stroke is different, so you know there's something there 0:16:23.000 --> 0:16:26.680 and if your mind is open and willing to explore that, 0:16:26.800 --> 0:16:29.280 I think there's the benefit comes from there. 0:16:29.960 --> 0:16:32.200 So he putted with it at Handah. He played very well. 0:16:33.240 --> 0:16:35.000 He actually had a chance to win the players that year. 0:16:36.000 --> 0:16:38.760 Rinsed one on whatever it was, eleven with the is 0:16:38.800 --> 0:16:42.160 apart five with the angled water or whatever and kind 0:16:42.160 --> 0:16:43.960 of took him out of it, but he putted beautifully. 0:16:44.000 --> 0:16:45.680 And this is a short putter, by the way, This 0:16:45.760 --> 0:16:50.480 wasn't a broomsticks the regular conventional directed force. And all 0:16:50.480 --> 0:16:52.560 of a sudden we're on the map. Out of Scott 0:16:52.640 --> 0:16:55.240 is using this big red giant potter. What the hell 0:16:55.360 --> 0:16:57.640 is that thing? We're getting articles, we're getting pressed, w 0:16:57.840 --> 0:17:01.320 RX is taking pictures and and it's a real thing. 0:17:01.360 --> 0:17:03.760 It's happening, And now our sales is really starting to 0:17:03.800 --> 0:17:07.200 go up. We're actually selling putters, like really really moving them. 0:17:07.640 --> 0:17:11.239 After Adam Scott and after this is happening, and this 0:17:11.280 --> 0:17:14.960 shit's hitting the fan at like like now you're peeking 0:17:15.040 --> 0:17:17.719 out at like how many putters a month? Or like, 0:17:17.720 --> 0:17:20.800 can you give me some sort of quantifiable like number 0:17:20.960 --> 0:17:22.840 that that that speaks to success? 0:17:23.000 --> 0:17:30.760 Like I want to say, actually, can check I can 0:17:30.760 --> 0:17:33.040 get somewhat of a reference here real quick. 0:17:33.400 --> 0:17:35.840 Just yeah, just to you go from like kind of 0:17:35.920 --> 0:17:38.400 roughly four hundred into in existence. 0:17:38.640 --> 0:17:45.320 You know, I think I remember sometime around then Postmasters 0:17:45.520 --> 0:17:50.639 twenty nineteen. I remember we got an order from a 0:17:50.720 --> 0:17:55.800 Korean guy for one hundred putters, and we were like, 0:17:56.480 --> 0:18:00.560 holy fucking shit, how the war old, are we going 0:18:00.640 --> 0:18:04.320 to make one hundred putters in three weeks? So, you know, 0:18:04.359 --> 0:18:06.520 I think at the time a really good day for 0:18:06.600 --> 0:18:09.640 us was like five to seven orders in a day. 0:18:11.600 --> 0:18:14.920 So yeah, I think we were probably making one hundred 0:18:14.920 --> 0:18:15.920 putters a month at that point. 0:18:15.960 --> 0:18:16.360 Maybe. 0:18:16.560 --> 0:18:19.600 So in April, Rol's around, Adam's putting good, he's hitting 0:18:19.600 --> 0:18:23.119 the ball good. And this is the twenty nineteen Masters, 0:18:23.119 --> 0:18:30.240 which we all know Tiger won, and uh uh leading 0:18:30.280 --> 0:18:33.639 after day one, my phone's ringing off the hook, I 0:18:33.680 --> 0:18:37.600 got Textcalo or the phone's blown up, the emails blown up. 0:18:37.760 --> 0:18:40.160 Orders are coming in like fucking crazy because the cameras around, 0:18:40.240 --> 0:18:42.200 because he's a past champion, it's a big, ugly red putter, 0:18:43.440 --> 0:18:47.639 and we're freaking out. And then day two Friday, I 0:18:47.680 --> 0:18:50.600 believe there was like six or seven people tied for 0:18:50.680 --> 0:18:54.760 the lead after Friday, and Adam was one of them. 0:18:54.840 --> 0:18:57.639 And on that Friday he had made a bomb on 0:18:58.480 --> 0:19:01.480 six pen was all the way back right and he 0:19:01.720 --> 0:19:03.399 bere for maybe one of the Part three is on 0:19:03.440 --> 0:19:06.439 the front. Just this monster putt that was on, you know, 0:19:06.520 --> 0:19:08.840 every fifteen minutes on Golf Channel. They were showing this 0:19:08.880 --> 0:19:13.960 putt and yeah, phones ringing off the hook. Shit's getting crazy. 0:19:15.400 --> 0:19:18.639 Now we get our first, real, real bad break. So 0:19:18.840 --> 0:19:21.639 Adam at the time was traveling with three different putters. 0:19:21.640 --> 0:19:23.440 He had a broomstick, he had an armlock, and he 0:19:23.520 --> 0:19:26.520 had our DF and he was working on. 0:19:29.160 --> 0:19:29.840 Direct Force. 0:19:30.320 --> 0:19:33.240 Yes, sorry, directed Force. So we kept then. Yeah, way 0:19:33.240 --> 0:19:35.240 back when we rebranded, we didn't want to lose the 0:19:35.520 --> 0:19:37.840 little bit of name recognition that we had, so we 0:19:37.920 --> 0:19:41.000 named the company Lab and then we named this particular model, 0:19:41.000 --> 0:19:42.720 which used to be called the Reno, we named it 0:19:42.800 --> 0:19:48.119 the Directed Force. So, uh, yeah, He's traveling with the DF, 0:19:48.400 --> 0:19:53.399 a Cameron armlock, and a Cameron broomstick, and and he 0:19:53.560 --> 0:19:55.520 was switching around and he kind of had in his 0:19:55.520 --> 0:19:58.680 head that certain conditions were better with certain putters, and 0:19:58.840 --> 0:20:01.080 YadA YadA. Saturday Momore he gets up and somebody tells 0:20:01.119 --> 0:20:03.600 him's supposed to rain, and he had it in his 0:20:03.680 --> 0:20:06.000 head that he putt it better with an armlock when 0:20:06.000 --> 0:20:09.680 the greens were a little slower. So Kad is John 0:20:09.720 --> 0:20:11.159 the money at the time, and he has John go 0:20:11.200 --> 0:20:13.800 grab the armlock. They spent about an hour dialing it 0:20:13.840 --> 0:20:16.560 in and armlock is a very different technique. You got 0:20:16.560 --> 0:20:20.480 the shaft running against your forearm, which creates shaftling and 0:20:20.560 --> 0:20:25.840 generally creates a very different ball position. And so he 0:20:25.920 --> 0:20:29.680 dials in this arm lock, and then right before he's 0:20:29.720 --> 0:20:33.080 about to tee off, decides he wants to go with 0:20:33.119 --> 0:20:35.959 the DF. John runs back to the locker room, grabs 0:20:35.960 --> 0:20:38.480 a DF. I don't even know if he hit any 0:20:38.480 --> 0:20:42.800 puts with it, puts it in the bag and actually 0:20:42.800 --> 0:20:45.440 made a nice one in the first hole, and then 0:20:45.480 --> 0:20:49.119 after that proceeds to miss everything short and right, and 0:20:49.200 --> 0:20:51.640 I get on camera. I get him on camera, and 0:20:51.680 --> 0:20:53.359 I had a video of him from the day before 0:20:53.359 --> 0:20:56.600 in the video on that Saturday, and I mean the 0:20:56.640 --> 0:21:00.320 ball had moved back six inches like it was like 0:21:00.359 --> 0:21:03.720 a subtle thing. I mean, it was a completely completely 0:21:03.760 --> 0:21:07.840 different setup because he'd you know, been screwed around that armlock, 0:21:07.880 --> 0:21:09.680 and that was whereas I was seeing the ball that day, 0:21:09.760 --> 0:21:13.320 and and he's just squeezing these things short right, short, right, 0:21:13.400 --> 0:21:18.560 short right. And then on sixteen he missed about an 0:21:18.600 --> 0:21:20.600 eighteen inch putt and that actually had nothing to do 0:21:20.640 --> 0:21:22.480 with anything other than he got completely fucked and you 0:21:22.520 --> 0:21:26.399 don't I could hear it on the broadcast barely, and 0:21:26.440 --> 0:21:28.440 he talked about it after we kind of debriefed the thing. 0:21:28.480 --> 0:21:31.359 But he got nailed by a roar right in the 0:21:31.359 --> 0:21:33.879 middle of his you know, backswing, like a loud tiger 0:21:33.920 --> 0:21:38.560 had done something crazy and just got nailed by a roar. 0:21:39.440 --> 0:21:41.560