1 00:00:03,720 --> 00:00:06,280 Speaker 1: I think they've done an incredible job the last couple 2 00:00:06,280 --> 00:00:09,520 Speaker 1: of years, because not only are guy's using it, they're 3 00:00:09,600 --> 00:00:13,640 Speaker 1: using it successfully, and certainly on the tour. When anyone 4 00:00:13,760 --> 00:00:16,720 Speaker 1: has some success, we all look, you know, whether it's 5 00:00:16,760 --> 00:00:20,840 Speaker 1: a new shaft in Rory's driver or you know, Lucas 6 00:00:20,840 --> 00:00:24,000 Speaker 1: Glover's new potter, We're all looking at what they're doing 7 00:00:24,079 --> 00:00:29,440 Speaker 1: to see if that's the secret. 8 00:00:30,480 --> 00:00:33,240 Speaker 2: Put another log on the fire. 9 00:00:36,200 --> 00:00:44,480 Speaker 3: Nobody here is given time. Welcome to the fire pit 10 00:00:44,720 --> 00:00:48,320 Speaker 3: with Matt Chanella. In part three of this podcast series, 11 00:00:48,360 --> 00:00:50,760 Speaker 3: we were getting to lucky break number four in the 12 00:00:50,840 --> 00:00:54,440 Speaker 3: life and times of Lab Golf, the boutique putter company 13 00:00:54,440 --> 00:00:57,000 Speaker 3: that was hatched in the garage of Bill Pressey in 14 00:00:57,120 --> 00:01:01,680 Speaker 3: twenty twelve. Lie Angle the Balance was Pressey's answer to 15 00:01:01,720 --> 00:01:04,040 Speaker 3: a bad case of the yips and the solution to 16 00:01:04,080 --> 00:01:09,960 Speaker 3: what he considered false marketing by Golf's OEMs original equipment manufacturers. 17 00:01:10,480 --> 00:01:12,959 Speaker 3: After Sam Hun and his family bought into the company 18 00:01:12,959 --> 00:01:15,760 Speaker 3: in twenty eighteen, and after grinding through some of the 19 00:01:15,800 --> 00:01:20,959 Speaker 3: growing pains of marketing the logo, manufacturing efficiency and getting 20 00:01:20,959 --> 00:01:23,800 Speaker 3: it into the hands and bags of tour pros, it 21 00:01:23,880 --> 00:01:28,039 Speaker 3: was twenty nineteen when lab Golf started gaining some significant momentum. 22 00:01:28,360 --> 00:01:31,760 Speaker 3: At this point. It's worth noting that lab Golf doesn't 23 00:01:31,760 --> 00:01:34,839 Speaker 3: pay people to use their putters. I'm not getting paid 24 00:01:34,880 --> 00:01:37,920 Speaker 3: by lab Golf to tell this story. As I explained 25 00:01:37,920 --> 00:01:40,639 Speaker 3: in episode one, I had a college friend who tipped 26 00:01:40,640 --> 00:01:43,959 Speaker 3: me off to the technology in twenty eighteen, and after 27 00:01:44,040 --> 00:01:46,760 Speaker 3: Lucas Glover won back to back PGA Tour events in 28 00:01:46,800 --> 00:01:50,080 Speaker 3: August of twenty twenty three, I decided to make some calls, 29 00:01:50,760 --> 00:01:54,280 Speaker 3: and as of February twenty twenty four, I haven't stopped 30 00:01:54,360 --> 00:01:58,560 Speaker 3: making calls. I'm eighteen interviews into this story and it 31 00:01:58,640 --> 00:02:03,040 Speaker 3: keeps going, keeps getting better. I do have a deal 32 00:02:03,080 --> 00:02:06,680 Speaker 3: with Dormy Workshop, who sponsors this podcast. The Canadian based 33 00:02:06,720 --> 00:02:10,040 Speaker 3: company only makes handmade leather goods such as custom headcovers 34 00:02:10,040 --> 00:02:14,520 Speaker 3: and accessories. For their complete collection of originals headcovers and classics, 35 00:02:14,800 --> 00:02:17,799 Speaker 3: go to Dormy workshop dot com and use promo code 36 00:02:18,080 --> 00:02:22,880 Speaker 3: fire Pit fifteen for fifteen percent off your next purchase. Okay, 37 00:02:22,880 --> 00:02:26,400 Speaker 3: it's safe to say Bill Pressey's invention in Sam Han's 38 00:02:26,440 --> 00:02:30,440 Speaker 3: marketing have stormed the gates of putting technology and results. 39 00:02:31,280 --> 00:02:34,839 Speaker 3: Tim Wilkinson, Jeff Sloman Von Taylor Kelly Slater and his 40 00:02:34,919 --> 00:02:38,000 Speaker 3: relationship with Adam Scott is a big reason for lab 41 00:02:38,040 --> 00:02:43,160 Speaker 3: Golf's success. Again, here's Slater, the eleven time World Champion 42 00:02:43,160 --> 00:02:45,880 Speaker 3: of surfing, on the impact the putter had on his 43 00:02:45,960 --> 00:02:49,400 Speaker 3: game and how it ultimately influenced his playing partner at 44 00:02:49,400 --> 00:02:52,120 Speaker 3: the twenty nineteen AT and T Pebble Beach Pro Am. 45 00:02:52,360 --> 00:02:55,440 Speaker 4: I've just spoken about the club to anyone and anyone 46 00:02:55,440 --> 00:02:58,240 Speaker 4: who wants to listen, and generally I'll just play with 47 00:02:58,280 --> 00:03:00,200 Speaker 4: people and they'll see me roll the ball and just 48 00:03:00,280 --> 00:03:02,880 Speaker 4: roll so pure off the club that they can't help 49 00:03:02,880 --> 00:03:05,280 Speaker 4: but ask about it, and you know, to get to 50 00:03:05,320 --> 00:03:07,760 Speaker 4: the point with Adam, That's that's how it happened with Adam. 51 00:03:08,560 --> 00:03:09,600 Speaker 5: I was playing with him. 52 00:03:09,960 --> 00:03:12,000 Speaker 4: We were paired in the same group at Pebble for 53 00:03:12,080 --> 00:03:14,760 Speaker 4: three days, and at the end of the third day, 54 00:03:14,760 --> 00:03:18,120 Speaker 4: he goes, Man, you gotta just show me that club. 55 00:03:18,160 --> 00:03:21,320 Speaker 4: You got to just show me like how it works 56 00:03:21,360 --> 00:03:23,520 Speaker 4: for you and go on the putting grain and just 57 00:03:23,520 --> 00:03:24,840 Speaker 4: just tell me. Because he goes to the ball is 58 00:03:24,880 --> 00:03:27,760 Speaker 4: just rolling so pure off your club. And I was 59 00:03:27,800 --> 00:03:29,640 Speaker 4: making all sorts of putts. I didn't strike the ball 60 00:03:29,760 --> 00:03:31,680 Speaker 4: very well and I wasn't scoring great, but I was 61 00:03:31,720 --> 00:03:32,640 Speaker 4: making putts. 62 00:03:32,880 --> 00:03:36,680 Speaker 3: Adam Scott turned pro in two thousand. He has fourteen 63 00:03:36,760 --> 00:03:40,840 Speaker 3: PGA Tour wins, which includes the twenty thirteen Masters. In 64 00:03:40,920 --> 00:03:43,120 Speaker 3: twenty fourteen, he was number one in the world for 65 00:03:43,200 --> 00:03:46,680 Speaker 3: eleven weeks. He is number seven on the PGA Tour's 66 00:03:46,760 --> 00:03:50,520 Speaker 3: list of career earnings at sixty three million, nine hundred 67 00:03:50,520 --> 00:03:53,560 Speaker 3: and thirteen thousand, three hundred and twenty five dollars. 68 00:03:53,760 --> 00:03:56,240 Speaker 1: I mean, the first time it clearly sticks out to 69 00:03:56,320 --> 00:04:01,960 Speaker 1: me was was it Pebble Beach in twenty nineteen at 70 00:04:02,000 --> 00:04:04,400 Speaker 1: the at and T pro am playing in a group 71 00:04:04,440 --> 00:04:07,280 Speaker 1: with Kelly who was using one. But I played with 72 00:04:07,360 --> 00:04:09,880 Speaker 1: him a bit before that, so he I know he 73 00:04:09,920 --> 00:04:12,480 Speaker 1: was using it for a while before that, But I 74 00:04:12,520 --> 00:04:15,120 Speaker 1: don't know that I took that much notice. But I 75 00:04:15,160 --> 00:04:21,320 Speaker 1: certainly did that week at Pebble because well, as you'd 76 00:04:21,400 --> 00:04:26,200 Speaker 1: know and have probably experienced, like a wet February pebble 77 00:04:26,240 --> 00:04:30,360 Speaker 1: beach green can get a little bumpy and everyone struggles 78 00:04:30,480 --> 00:04:33,120 Speaker 1: time to time putting on that surface with the ball 79 00:04:33,160 --> 00:04:40,640 Speaker 1: bouncing around. And played three days with Kelly and between myself, 80 00:04:40,760 --> 00:04:43,880 Speaker 1: the other pro and any of the amateurs Kelly rolled 81 00:04:43,880 --> 00:04:47,359 Speaker 1: the ball better than all of us, and I have 82 00:04:47,520 --> 00:04:50,560 Speaker 1: played with him and he is a good player. However, 83 00:04:51,600 --> 00:04:55,280 Speaker 1: you know, I still think the pros could probably out 84 00:04:55,320 --> 00:04:58,719 Speaker 1: put Kelly's slater, but he is very good and he 85 00:04:58,800 --> 00:05:01,159 Speaker 1: rolled it better, and I thought there must be something 86 00:05:01,320 --> 00:05:03,800 Speaker 1: in his equipment that is helping him. 87 00:05:03,839 --> 00:05:03,919 Speaker 6: Man. 88 00:05:04,720 --> 00:05:08,600 Speaker 4: I think I had a round in spyglass. I had 89 00:05:08,640 --> 00:05:11,520 Speaker 4: around a spy glass. I think I had twenty two putts, 90 00:05:11,920 --> 00:05:15,160 Speaker 4: and granted I missed a couple of greens real close, 91 00:05:15,200 --> 00:05:16,640 Speaker 4: you know, so I was putting from off the green 92 00:05:16,680 --> 00:05:18,720 Speaker 4: and they're not counted as a putt, so maybe was 93 00:05:18,760 --> 00:05:21,760 Speaker 4: like twenty seven to twenty eight putts from the ones 94 00:05:21,800 --> 00:05:25,560 Speaker 4: who included off the green. But point being that I 95 00:05:25,680 --> 00:05:27,359 Speaker 4: just get so confident with the thing and I just 96 00:05:27,360 --> 00:05:29,520 Speaker 4: start when I'm on, I just start making everything. 97 00:05:30,320 --> 00:05:30,960 Speaker 2: And I did the. 98 00:05:30,920 --> 00:05:33,320 Speaker 4: Same thing at Tahoe. I played that tournament up there, 99 00:05:33,360 --> 00:05:36,080 Speaker 4: and I didn't score very well. I was really nervous 100 00:05:36,080 --> 00:05:38,919 Speaker 4: and not striking the ball well and missing lots of greens. 101 00:05:38,960 --> 00:05:41,440 Speaker 5: But man, I made everything on those greens. 102 00:05:41,920 --> 00:05:48,279 Speaker 4: And yeah, I just people just I play with friends 103 00:05:48,279 --> 00:05:49,719 Speaker 4: and they see the ball roll off the club and. 104 00:05:49,720 --> 00:05:52,040 Speaker 5: They want to try it. It's just that simple. 105 00:05:52,760 --> 00:05:55,200 Speaker 3: Back to Adam Scott at Pebble Beach in twenty nineteen, 106 00:05:55,640 --> 00:05:58,520 Speaker 3: how did you then sort of start start you know, 107 00:05:59,520 --> 00:06:01,839 Speaker 3: thinking let me let me check that out, or did 108 00:06:01,880 --> 00:06:03,840 Speaker 3: you get you go to the practice putting green or 109 00:06:03,839 --> 00:06:04,760 Speaker 3: what was the next step? 110 00:06:06,080 --> 00:06:06,279 Speaker 6: Yeah? 111 00:06:06,320 --> 00:06:09,159 Speaker 1: I obviously I hit a few on the putting green 112 00:06:09,240 --> 00:06:14,280 Speaker 1: with Kelly's putter. And you know, Kelly is so thoughtful 113 00:06:14,440 --> 00:06:18,400 Speaker 1: about every part of his life really but certainly about 114 00:06:18,400 --> 00:06:21,680 Speaker 1: his surfing, but that carries over into his golf and 115 00:06:21,720 --> 00:06:25,960 Speaker 1: he has a theory and a process and you know 116 00:06:26,040 --> 00:06:27,840 Speaker 1: he walked me through all of that and how he 117 00:06:27,880 --> 00:06:29,960 Speaker 1: got to putting the way he parts with the lab 118 00:06:30,680 --> 00:06:35,120 Speaker 1: and you know, just getting as pure a role as 119 00:06:35,120 --> 00:06:40,960 Speaker 1: he possibly can. And it was helpful insight into starting 120 00:06:41,000 --> 00:06:44,320 Speaker 1: to use what I think traditionally we would say is 121 00:06:44,320 --> 00:06:49,520 Speaker 1: a pretty radical putter and a good start point to 122 00:06:49,680 --> 00:06:52,040 Speaker 1: see what that technology can do. 123 00:06:53,080 --> 00:06:54,320 Speaker 6: You know, And you've. 124 00:06:54,160 --> 00:06:56,400 Speaker 1: Got to give credit Kelly a lot of credit that, 125 00:06:56,560 --> 00:07:01,440 Speaker 1: like he's deep dived into lab putters or putters in 126 00:07:01,520 --> 00:07:04,279 Speaker 1: general to find the best one he can. 127 00:07:04,960 --> 00:07:07,960 Speaker 3: Would you consider yourself like an equipment geek, Like are 128 00:07:08,000 --> 00:07:11,440 Speaker 3: you into sort of the like technology of things or 129 00:07:11,440 --> 00:07:12,920 Speaker 3: are you more of like a field guy. 130 00:07:16,000 --> 00:07:20,400 Speaker 4: No, I'm I'm more of an equipment guy. I mean, 131 00:07:20,840 --> 00:07:24,040 Speaker 4: I think you have to have feel obviously for length 132 00:07:24,080 --> 00:07:27,320 Speaker 4: and you know that kind of thing. Excuse me, just 133 00:07:27,640 --> 00:07:29,720 Speaker 4: traffic here. Yeah, I think you have to have some 134 00:07:29,760 --> 00:07:32,200 Speaker 4: feel in your game. Obviously there's there's not a connection 135 00:07:32,320 --> 00:07:36,040 Speaker 4: with what's going on. But I'm more of a equipment 136 00:07:36,120 --> 00:07:36,600 Speaker 4: kind of guy. 137 00:07:36,680 --> 00:07:38,680 Speaker 5: You know, I really believe in the technologies. 138 00:07:39,120 --> 00:07:40,560 Speaker 4: You have to you have to look at what the 139 00:07:40,600 --> 00:07:42,960 Speaker 4: ball does now and how far these drivers are hitting it, 140 00:07:44,040 --> 00:07:48,360 Speaker 4: and then you know, and obviously you have to pair 141 00:07:48,400 --> 00:07:53,920 Speaker 4: that with technology, with with technique and skill. But when 142 00:07:53,960 --> 00:07:58,200 Speaker 4: I read about lab Golf and how and then saw 143 00:07:58,200 --> 00:08:03,040 Speaker 4: the Revealer with Sam using that on YouTube and showing 144 00:08:03,080 --> 00:08:06,640 Speaker 4: how the club doesn't spin, you know, I mean a 145 00:08:06,640 --> 00:08:08,400 Speaker 4: lot of people will talk about a face balance putter. 146 00:08:08,440 --> 00:08:11,160 Speaker 4: I don't even know why face balance is a thing 147 00:08:11,200 --> 00:08:12,240 Speaker 4: people say about a putter. 148 00:08:12,440 --> 00:08:13,160 Speaker 5: It means nothing. 149 00:08:13,880 --> 00:08:15,360 Speaker 4: It means that when you hold the club up it 150 00:08:16,080 --> 00:08:20,000 Speaker 4: lays horizontally like flat to the horizon. It doesn't actually 151 00:08:20,000 --> 00:08:22,320 Speaker 4: do anything through this stroke and most of those are 152 00:08:22,320 --> 00:08:25,080 Speaker 4: to heavy and the toe flip's over. So when you 153 00:08:25,200 --> 00:08:27,640 Speaker 4: use that revealer. You'll see that the club's just spin. 154 00:08:28,320 --> 00:08:30,360 Speaker 4: That's the most remarkable thing. I think that should sell 155 00:08:30,400 --> 00:08:32,760 Speaker 4: anyone because if you can just have the club and 156 00:08:32,840 --> 00:08:35,480 Speaker 4: just hold it and as it goes through the stroke, 157 00:08:35,559 --> 00:08:37,520 Speaker 4: it just stays wherever you square the face up to. 158 00:08:38,400 --> 00:08:39,720 Speaker 5: I don't know what else you want to putter. 159 00:08:40,240 --> 00:08:43,720 Speaker 3: It's not like any everyday amateur, right. This guy's an 160 00:08:43,760 --> 00:08:47,320 Speaker 3: eleven time world champion, so he's you know what I mean, 161 00:08:47,400 --> 00:08:52,280 Speaker 3: like he's a master at his craft. And so for him, 162 00:08:53,280 --> 00:08:56,840 Speaker 3: I guess that's probably what sort of validated it early. 163 00:08:56,960 --> 00:08:59,800 Speaker 3: For you, I would assume, is that the fact that 164 00:08:59,840 --> 00:09:03,880 Speaker 3: he could articulate or talk through or have some sort 165 00:09:03,920 --> 00:09:09,520 Speaker 3: of ye the language around how and why he was 166 00:09:09,600 --> 00:09:11,480 Speaker 3: using it, was that why it was resonating with you, 167 00:09:11,679 --> 00:09:12,720 Speaker 3: not only the results. 168 00:09:13,800 --> 00:09:17,280 Speaker 6: Yeah, absolutely, I mean, you know, just starting with a 169 00:09:17,400 --> 00:09:19,840 Speaker 6: level of respect for what he's been able to achieve 170 00:09:19,880 --> 00:09:23,040 Speaker 6: in his field, but then having played a fair bit 171 00:09:23,080 --> 00:09:25,160 Speaker 6: of golf with him over the last twenty years or 172 00:09:25,200 --> 00:09:30,240 Speaker 6: fifteen years at that point, and understanding he's very good 173 00:09:30,280 --> 00:09:35,840 Speaker 6: golfer and he's not afraid to experiment with things to 174 00:09:35,920 --> 00:09:38,520 Speaker 6: get better. And I admire. 175 00:09:38,200 --> 00:09:40,960 Speaker 1: That because you know, we all can get a bit 176 00:09:41,040 --> 00:09:44,200 Speaker 1: stuck in our ways with things, and he put the 177 00:09:44,240 --> 00:09:46,680 Speaker 1: time in to get there and the fact, yeah, like 178 00:09:46,720 --> 00:09:49,240 Speaker 1: you said, he was able to communicate what this putter 179 00:09:49,320 --> 00:09:52,400 Speaker 1: can do that other putters can't do. And I thought 180 00:09:52,440 --> 00:09:54,880 Speaker 1: that was pretty impressive. That was a good pitch from him. 181 00:09:54,920 --> 00:09:59,120 Speaker 1: So I bought into that for sure, and I ordered 182 00:09:59,160 --> 00:10:02,880 Speaker 1: one up straight away and I got it the next 183 00:10:02,920 --> 00:10:06,000 Speaker 1: week when Wednesday at Riviera. 184 00:10:06,440 --> 00:10:08,920 Speaker 3: How'd that process go in terms of like ordering or 185 00:10:08,920 --> 00:10:13,240 Speaker 3: getting something to your you know, specifics or liking or 186 00:10:13,520 --> 00:10:14,960 Speaker 3: you know how you know, I mean for you to 187 00:10:15,040 --> 00:10:17,719 Speaker 3: make that change and like get that? How does how 188 00:10:17,720 --> 00:10:21,680 Speaker 3: does that? How did that? How that? How that work? Yeah? 189 00:10:21,840 --> 00:10:25,360 Speaker 6: Kelly put me in touch with Sam from Lab and 190 00:10:26,480 --> 00:10:30,640 Speaker 6: Sam was there in l A. 191 00:10:32,160 --> 00:10:35,480 Speaker 1: And based off what he'd seen from me putting, created 192 00:10:35,520 --> 00:10:38,079 Speaker 1: a few different options for me. And I basically said, 193 00:10:38,120 --> 00:10:40,440 Speaker 1: just give me the same thing Kelly had because that 194 00:10:40,559 --> 00:10:44,200 Speaker 1: was looking pretty good and rolling good. But he felt, 195 00:10:44,280 --> 00:10:47,440 Speaker 1: you know a couple of different angles and lengths might 196 00:10:47,480 --> 00:10:51,319 Speaker 1: be appropriate. Uh, And you know, it felt great straight away. 197 00:10:51,440 --> 00:10:54,400 Speaker 1: I didn't have the guts to pick it up Wednesday 198 00:10:54,520 --> 00:10:57,120 Speaker 1: night and put it in play that week in LA 199 00:10:57,640 --> 00:11:02,920 Speaker 1: but I did use it then, uh, from the Florida 200 00:11:03,000 --> 00:11:05,959 Speaker 1: Swing on through the Masters that year, and that was 201 00:11:06,000 --> 00:11:11,240 Speaker 1: the directed force, which is their kind of original, you know, 202 00:11:11,440 --> 00:11:14,800 Speaker 1: large headed zero pork Putter. 203 00:11:15,160 --> 00:11:17,840 Speaker 3: Back to Sam Han for his recollection of how and 204 00:11:17,880 --> 00:11:19,880 Speaker 3: why Adam Scott became a believer. 205 00:11:20,679 --> 00:11:25,280 Speaker 7: I got a call. I was at Riviera and you know, 206 00:11:26,880 --> 00:11:29,040 Speaker 7: this is Adam Scott. Can you meet me in the 207 00:11:29,040 --> 00:11:29,959 Speaker 7: locker room? 208 00:11:30,280 --> 00:11:30,480 Speaker 2: Fuck? 209 00:11:30,559 --> 00:11:34,520 Speaker 7: Yeah, Adam Scott, I can meet you in the locker room. 210 00:11:32,840 --> 00:11:36,680 Speaker 3: And it was probably more like, who the fuck is 211 00:11:36,720 --> 00:11:39,560 Speaker 3: impersonating Adam Scott and tell me me being the locker. 212 00:11:40,800 --> 00:11:42,480 Speaker 7: I was fortunate enough that Kelly gave me a heads 213 00:11:42,520 --> 00:11:45,680 Speaker 7: up he might be calling. But yes, I probably would 214 00:11:45,720 --> 00:11:48,520 Speaker 7: have been, you know, yes, hung up on him being 215 00:11:48,520 --> 00:11:50,080 Speaker 7: like a fuck yourself. I have better things to do 216 00:11:50,160 --> 00:11:53,280 Speaker 7: than deal with the prank caller. But no, and so 217 00:11:53,360 --> 00:11:56,679 Speaker 7: yeah he comes. That was actually a really funny introduction 218 00:11:56,760 --> 00:11:59,960 Speaker 7: for me anyway. You know, it says, meeting a lot 219 00:11:59,960 --> 00:12:02,680 Speaker 7: of room round, you know whatever. Two o'clock. I go 220 00:12:02,720 --> 00:12:04,520 Speaker 7: in there and ask the locker om intend to where 221 00:12:04,520 --> 00:12:06,480 Speaker 7: Adam's locker is. And I go over there and he's 222 00:12:06,480 --> 00:12:08,040 Speaker 7: talking with the foot Joy guys, and Adam's in his 223 00:12:08,080 --> 00:12:13,439 Speaker 7: underwear talking shoes and like I'm like, hi, he kind 224 00:12:13,440 --> 00:12:15,800 Speaker 7: of you know, acknowledges me. But he's talking to the 225 00:12:15,800 --> 00:12:19,520 Speaker 7: foot joy guys and like, I mean, we're fucking ever, 226 00:12:19,920 --> 00:12:21,400 Speaker 7: like they're just talking. I don't, like, I have no 227 00:12:21,440 --> 00:12:23,000 Speaker 7: idea how there could be that much to talk about 228 00:12:23,000 --> 00:12:25,040 Speaker 7: with a fucking shoe. And there's like two guys and 229 00:12:25,080 --> 00:12:27,760 Speaker 7: they're like, you know, like this and they're holding up 230 00:12:27,760 --> 00:12:30,360 Speaker 7: shoes and they're talking toe boxes and heel relief, and 231 00:12:30,400 --> 00:12:35,280 Speaker 7: I'm like Jesus Christ and I'm just like, oh my god, 232 00:12:35,679 --> 00:12:37,600 Speaker 7: when with this conversation and I swear to God it 233 00:12:37,600 --> 00:12:39,360 Speaker 7: went on for twenty minutes and I'm just sitting there. 234 00:12:39,720 --> 00:12:41,880 Speaker 7: So I sit down like on this bench behind it 235 00:12:43,120 --> 00:12:45,520 Speaker 7: and behind the two of them, and I'm like, you know, 236 00:12:45,559 --> 00:12:47,280 Speaker 7: I don't know, probably on my phone, are just kind 237 00:12:47,280 --> 00:12:49,560 Speaker 7: of looking down. The foot Joye guys walk away, and 238 00:12:49,600 --> 00:12:52,040 Speaker 7: before I have a chance to get up, Adam in 239 00:12:52,080 --> 00:12:54,160 Speaker 7: his underwear like throws a leg up on the bench 240 00:12:54,240 --> 00:12:55,920 Speaker 7: right next to me, you know, and it's like kind 241 00:12:55,960 --> 00:12:59,480 Speaker 7: of corners me in, and like, you know, if there's 242 00:12:59,520 --> 00:13:01,240 Speaker 7: a if there's a guy that's going to make a 243 00:13:01,240 --> 00:13:03,800 Speaker 7: heatero dude question his sexuality. It's Adam Scott. I mean, 244 00:13:03,840 --> 00:13:06,680 Speaker 7: here's this just like a Donnis man, you know, half 245 00:13:06,760 --> 00:13:08,920 Speaker 7: naked standing in front of me like Hi, I'm Adam 246 00:13:08,920 --> 00:13:10,920 Speaker 7: Scott and I'm like and I'm like, I'm like trapped 247 00:13:10,920 --> 00:13:15,120 Speaker 7: in there, like I couldn't even stand up. So that 248 00:13:15,240 --> 00:13:19,440 Speaker 7: was Yeah, that was really really fun. We talked for 249 00:13:19,480 --> 00:13:21,560 Speaker 7: a while. That was a really good week too. Ernie 250 00:13:21,600 --> 00:13:23,679 Speaker 7: Els gave us a gave us a go that week. 251 00:13:24,720 --> 00:13:29,880 Speaker 7: Adam did too, and then He'll said something, he said 252 00:13:29,880 --> 00:13:34,520 Speaker 7: something I'll never ever forget that week. He didn't he 253 00:13:34,520 --> 00:13:35,920 Speaker 7: didn't actually put it in play that week, and he 254 00:13:35,920 --> 00:13:37,880 Speaker 7: played very well. I think he finished second or something 255 00:13:37,880 --> 00:13:40,840 Speaker 7: with an armlock, which I was super bummed about because 256 00:13:40,840 --> 00:13:42,600 Speaker 7: I was like, ah, fuck, you just putted really good, 257 00:13:42,679 --> 00:13:49,360 Speaker 7: like probably there goes my opportunity. Uh. And then later 258 00:13:50,679 --> 00:13:52,240 Speaker 7: I get a call from him and he had been 259 00:13:52,280 --> 00:13:54,000 Speaker 7: testing it that then, and then I think he went 260 00:13:54,040 --> 00:13:55,600 Speaker 7: to he went to the Honda, and Bill was at 261 00:13:55,600 --> 00:13:59,120 Speaker 7: the Honda with him, found a putter. And then I 262 00:13:59,120 --> 00:14:02,640 Speaker 7: got a call from a few days later for no 263 00:14:02,720 --> 00:14:04,880 Speaker 7: reason at all. He just called up and he said, 264 00:14:05,120 --> 00:14:06,640 Speaker 7: I'm going to win the Masters with this part of. 265 00:14:06,679 --> 00:14:09,440 Speaker 3: This year, and what was the feedback you were getting 266 00:14:09,480 --> 00:14:13,120 Speaker 3: from from your peers? You know, what what was that? 267 00:14:13,280 --> 00:14:17,000 Speaker 3: What was what was there? Some raised eyes and some 268 00:14:17,480 --> 00:14:19,720 Speaker 3: eyebrows and some thoughts on like what. 269 00:14:21,560 --> 00:14:24,440 Speaker 6: Yeah, yeah, for sure, I think at that point. 270 00:14:24,680 --> 00:14:28,320 Speaker 1: You know, I've been on tour a long time and 271 00:14:28,440 --> 00:14:32,360 Speaker 1: I've seen when when other guys had made some pretty 272 00:14:32,440 --> 00:14:35,360 Speaker 1: radical changes. And of course, you know about ten years 273 00:14:35,400 --> 00:14:38,200 Speaker 1: before I'd changed to use a long potter, and that 274 00:14:38,320 --> 00:14:40,720 Speaker 1: certainly raised some eyebrows, so I was used to that, 275 00:14:42,280 --> 00:14:45,480 Speaker 1: you know. Now this was another direction completely with there's 276 00:14:45,480 --> 00:14:48,120 Speaker 1: a fair bit of stuff going on with the lab 277 00:14:48,160 --> 00:14:52,000 Speaker 1: from the grip to the head, other angles in between, 278 00:14:52,600 --> 00:14:58,400 Speaker 1: and being so non traditional it raises eyebrows for sure. 279 00:14:58,400 --> 00:15:00,560 Speaker 1: But I just I just had this. It's like this, 280 00:15:02,160 --> 00:15:04,280 Speaker 1: you know, if you can embrace what this part of 281 00:15:04,360 --> 00:15:07,640 Speaker 1: does and stay out of your own way, the results 282 00:15:07,640 --> 00:15:09,680 Speaker 1: could come. And I just had this feeling and I 283 00:15:09,680 --> 00:15:12,400 Speaker 1: said it to Sam, although it didn't pan out, but like, 284 00:15:12,440 --> 00:15:15,400 Speaker 1: this was the putter that can win around Augusta because 285 00:15:15,440 --> 00:15:18,280 Speaker 1: it's just put such a good role on it, and 286 00:15:19,000 --> 00:15:22,400 Speaker 1: the size and everything makes it so versatile from in 287 00:15:22,440 --> 00:15:27,440 Speaker 1: and around the greens, which is tricky at Augusta because 288 00:15:27,440 --> 00:15:31,600 Speaker 1: it's so slow off the green then onto such a 289 00:15:31,640 --> 00:15:35,520 Speaker 1: fast surface, and chipping from certain positions at Augusta is 290 00:15:35,600 --> 00:15:36,440 Speaker 1: very difficult. 291 00:15:36,760 --> 00:15:39,080 Speaker 3: I asked Adam Scott to talk about the feel and 292 00:15:39,160 --> 00:15:41,760 Speaker 3: why this could ultimately become his gamer. 293 00:15:41,880 --> 00:15:46,120 Speaker 1: I think the standout thing when anybody first puts with 294 00:15:46,160 --> 00:15:51,000 Speaker 1: a lab putter is the smoothness of the stroke, especially 295 00:15:51,040 --> 00:15:54,200 Speaker 1: in the transition from the back swing to the through swing. 296 00:15:55,120 --> 00:16:00,640 Speaker 1: Because of the unique balance that lab putters have. That 297 00:16:00,880 --> 00:16:05,240 Speaker 1: smoothness in transition is noticeable. And you know, now I'm 298 00:16:05,280 --> 00:16:06,640 Speaker 1: just used to it because I've put it with a 299 00:16:06,680 --> 00:16:07,400 Speaker 1: lamb putter for. 300 00:16:07,320 --> 00:16:07,880 Speaker 6: A long time. 301 00:16:07,920 --> 00:16:11,640 Speaker 1: But I think when you first pick it up, that 302 00:16:11,800 --> 00:16:15,560 Speaker 1: is the different feeling. Forgetting forgetting the angles and head shapes, 303 00:16:15,640 --> 00:16:19,920 Speaker 1: which are quite radical generally, I think the feeling of 304 00:16:19,960 --> 00:16:22,680 Speaker 1: the stroke is different, so you know there's something there 305 00:16:23,000 --> 00:16:26,680 Speaker 1: and if your mind is open and willing to explore that, 306 00:16:26,800 --> 00:16:29,280 Speaker 1: I think there's the benefit comes from there. 307 00:16:29,960 --> 00:16:32,200 Speaker 7: So he putted with it at Handah. He played very well. 308 00:16:33,240 --> 00:16:35,000 Speaker 7: He actually had a chance to win the players that year. 309 00:16:36,000 --> 00:16:38,760 Speaker 7: Rinsed one on whatever it was, eleven with the is 310 00:16:38,800 --> 00:16:42,160 Speaker 7: apart five with the angled water or whatever and kind 311 00:16:42,160 --> 00:16:43,960 Speaker 7: of took him out of it, but he putted beautifully. 312 00:16:44,000 --> 00:16:45,680 Speaker 7: And this is a short putter, by the way, This 313 00:16:45,760 --> 00:16:50,480 Speaker 7: wasn't a broomsticks the regular conventional directed force. And all 314 00:16:50,480 --> 00:16:52,560 Speaker 7: of a sudden we're on the map. Out of Scott 315 00:16:52,640 --> 00:16:55,240 Speaker 7: is using this big red giant potter. What the hell 316 00:16:55,360 --> 00:16:57,640 Speaker 7: is that thing? We're getting articles, we're getting pressed, w 317 00:16:57,840 --> 00:17:01,320 Speaker 7: RX is taking pictures and and it's a real thing. 318 00:17:01,360 --> 00:17:03,760 Speaker 7: It's happening, And now our sales is really starting to 319 00:17:03,800 --> 00:17:07,200 Speaker 7: go up. We're actually selling putters, like really really moving them. 320 00:17:07,640 --> 00:17:11,239 Speaker 3: After Adam Scott and after this is happening, and this 321 00:17:11,280 --> 00:17:14,960 Speaker 3: shit's hitting the fan at like like now you're peeking 322 00:17:15,040 --> 00:17:17,719 Speaker 3: out at like how many putters a month? Or like, 323 00:17:17,720 --> 00:17:20,800 Speaker 3: can you give me some sort of quantifiable like number 324 00:17:20,960 --> 00:17:22,840 Speaker 3: that that that speaks to success? 325 00:17:23,000 --> 00:17:30,760 Speaker 8: Like I want to say, actually, can check I can 326 00:17:30,760 --> 00:17:33,040 Speaker 8: get somewhat of a reference here real quick. 327 00:17:33,400 --> 00:17:35,840 Speaker 3: Just yeah, just to you go from like kind of 328 00:17:35,920 --> 00:17:38,400 Speaker 3: roughly four hundred into in existence. 329 00:17:38,640 --> 00:17:45,320 Speaker 7: You know, I think I remember sometime around then Postmasters 330 00:17:45,520 --> 00:17:50,639 Speaker 7: twenty nineteen. I remember we got an order from a 331 00:17:50,720 --> 00:17:55,800 Speaker 7: Korean guy for one hundred putters, and we were like, 332 00:17:56,480 --> 00:18:00,560 Speaker 7: holy fucking shit, how the war old, are we going 333 00:18:00,640 --> 00:18:04,320 Speaker 7: to make one hundred putters in three weeks? So, you know, 334 00:18:04,359 --> 00:18:06,520 Speaker 7: I think at the time a really good day for 335 00:18:06,600 --> 00:18:09,640 Speaker 7: us was like five to seven orders in a day. 336 00:18:11,600 --> 00:18:14,920 Speaker 7: So yeah, I think we were probably making one hundred 337 00:18:14,920 --> 00:18:15,920 Speaker 7: putters a month at that point. 338 00:18:15,960 --> 00:18:16,360 Speaker 8: Maybe. 339 00:18:16,560 --> 00:18:19,600 Speaker 7: So in April, Rol's around, Adam's putting good, he's hitting 340 00:18:19,600 --> 00:18:23,119 Speaker 7: the ball good. And this is the twenty nineteen Masters, 341 00:18:23,119 --> 00:18:30,240 Speaker 7: which we all know Tiger won, and uh uh leading 342 00:18:30,280 --> 00:18:33,639 Speaker 7: after day one, my phone's ringing off the hook, I 343 00:18:33,680 --> 00:18:37,600 Speaker 7: got Textcalo or the phone's blown up, the emails blown up. 344 00:18:37,760 --> 00:18:40,160 Speaker 7: Orders are coming in like fucking crazy because the cameras around, 345 00:18:40,240 --> 00:18:42,200 Speaker 7: because he's a past champion, it's a big, ugly red putter, 346 00:18:43,440 --> 00:18:47,639 Speaker 7: and we're freaking out. And then day two Friday, I 347 00:18:47,680 --> 00:18:50,600 Speaker 7: believe there was like six or seven people tied for 348 00:18:50,680 --> 00:18:54,760 Speaker 7: the lead after Friday, and Adam was one of them. 349 00:18:54,840 --> 00:18:57,639 Speaker 7: And on that Friday he had made a bomb on 350 00:18:58,480 --> 00:19:01,480 Speaker 7: six pen was all the way back right and he 351 00:19:01,720 --> 00:19:03,399 Speaker 7: bere for maybe one of the Part three is on 352 00:19:03,440 --> 00:19:06,439 Speaker 7: the front. Just this monster putt that was on, you know, 353 00:19:06,520 --> 00:19:08,840 Speaker 7: every fifteen minutes on Golf Channel. They were showing this 354 00:19:08,880 --> 00:19:13,960 Speaker 7: putt and yeah, phones ringing off the hook. Shit's getting crazy. 355 00:19:15,400 --> 00:19:18,639 Speaker 7: Now we get our first, real, real bad break. So 356 00:19:18,840 --> 00:19:21,639 Speaker 7: Adam at the time was traveling with three different putters. 357 00:19:21,640 --> 00:19:23,440 Speaker 7: He had a broomstick, he had an armlock, and he 358 00:19:23,520 --> 00:19:26,520 Speaker 7: had our DF and he was working on. 359 00:19:29,160 --> 00:19:29,840 Speaker 3: Direct Force. 360 00:19:30,320 --> 00:19:33,240 Speaker 7: Yes, sorry, directed Force. So we kept then. Yeah, way 361 00:19:33,240 --> 00:19:35,240 Speaker 7: back when we rebranded, we didn't want to lose the 362 00:19:35,520 --> 00:19:37,840 Speaker 7: little bit of name recognition that we had, so we 363 00:19:37,920 --> 00:19:41,000 Speaker 7: named the company Lab and then we named this particular model, 364 00:19:41,000 --> 00:19:42,720 Speaker 7: which used to be called the Reno, we named it 365 00:19:42,800 --> 00:19:48,119 Speaker 7: the Directed Force. So, uh, yeah, He's traveling with the DF, 366 00:19:48,400 --> 00:19:53,399 Speaker 7: a Cameron armlock, and a Cameron broomstick, and and he 367 00:19:53,560 --> 00:19:55,520 Speaker 7: was switching around and he kind of had in his 368 00:19:55,520 --> 00:19:58,680 Speaker 7: head that certain conditions were better with certain putters, and 369 00:19:58,840 --> 00:20:01,080 Speaker 7: YadA YadA. Saturday Momore he gets up and somebody tells 370 00:20:01,119 --> 00:20:03,600 Speaker 7: him's supposed to rain, and he had it in his 371 00:20:03,680 --> 00:20:06,000 Speaker 7: head that he putt it better with an armlock when 372 00:20:06,000 --> 00:20:09,680 Speaker 7: the greens were a little slower. So Kad is John 373 00:20:09,720 --> 00:20:11,159 Speaker 7: the money at the time, and he has John go 374 00:20:11,200 --> 00:20:13,800 Speaker 7: grab the armlock. They spent about an hour dialing it 375 00:20:13,840 --> 00:20:16,560 Speaker 7: in and armlock is a very different technique. You got 376 00:20:16,560 --> 00:20:20,480 Speaker 7: the shaft running against your forearm, which creates shaftling and 377 00:20:20,560 --> 00:20:25,840 Speaker 7: generally creates a very different ball position. And so he 378 00:20:25,920 --> 00:20:29,680 Speaker 7: dials in this arm lock, and then right before he's 379 00:20:29,720 --> 00:20:33,080 Speaker 7: about to tee off, decides he wants to go with 380 00:20:33,119 --> 00:20:35,959 Speaker 7: the DF. John runs back to the locker room, grabs 381 00:20:35,960 --> 00:20:38,480 Speaker 7: a DF. I don't even know if he hit any 382 00:20:38,480 --> 00:20:42,800 Speaker 7: puts with it, puts it in the bag and actually 383 00:20:42,800 --> 00:20:45,440 Speaker 7: made a nice one in the first hole, and then 384 00:20:45,480 --> 00:20:49,119 Speaker 7: after that proceeds to miss everything short and right, and 385 00:20:49,200 --> 00:20:51,640 Speaker 7: I get on camera. I get him on camera, and 386 00:20:51,680 --> 00:20:53,359 Speaker 7: I had a video of him from the day before 387 00:20:53,359 --> 00:20:56,600 Speaker 7: in the video on that Saturday, and I mean the 388 00:20:56,640 --> 00:21:00,320 Speaker 7: ball had moved back six inches like it was like 389 00:21:00,359 --> 00:21:03,720 Speaker 7: a subtle thing. I mean, it was a completely completely 390 00:21:03,760 --> 00:21:07,840 Speaker 7: different setup because he'd you know, been screwed around that armlock, 391 00:21:07,880 --> 00:21:09,680 Speaker 7: and that was whereas I was seeing the ball that day, 392 00:21:09,760 --> 00:21:13,320 Speaker 7: and and he's just squeezing these things short right, short, right, 393 00:21:13,400 --> 00:21:18,560 Speaker 7: short right. And then on sixteen he missed about an 394 00:21:18,600 --> 00:21:20,600 Speaker 7: eighteen inch putt and that actually had nothing to do 395 00:21:20,640 --> 00:21:22,480 Speaker 7: with anything other than he got completely fucked and you 396 00:21:22,520 --> 00:21:26,399 Speaker 7: don't I could hear it on the broadcast barely, and 397 00:21:26,440 --> 00:21:28,440 Speaker 7: he talked about it after we kind of debriefed the thing. 398 00:21:28,480 --> 00:21:31,359 Speaker 7: But he got nailed by a roar right in the 399 00:21:31,359 --> 00:21:33,879 Speaker 7: middle of his you know, backswing, like a loud tiger 400 00:21:33,920 --> 00:21:38,560 Speaker 7: had done something crazy and just got nailed by a roar. 401 00:21:39,440 --> 00:21:41,560 Speaker 7: Flinched on it misses this eighteen inch putt and they 402 00:21:41,560 --> 00:21:47,040 Speaker 7: show it fifteen fucking times and in the phone stopped ringing. 403 00:21:48,440 --> 00:21:51,760 Speaker 3: Seriously, it's that much that it's that much. 404 00:21:51,600 --> 00:21:58,920 Speaker 7: Of an impact instantly, instantly, sales wise, it actually wasn't 405 00:21:58,920 --> 00:22:03,359 Speaker 7: that it. We still climbed. That was still a big 406 00:22:03,440 --> 00:22:08,920 Speaker 7: level up for us, for sure. And uh but what 407 00:22:09,040 --> 00:22:16,200 Speaker 7: I realized the takeaway from that moment was I can't 408 00:22:16,240 --> 00:22:19,320 Speaker 7: rely on the tour. But we just can't. We just 409 00:22:19,400 --> 00:22:23,480 Speaker 7: can't do this anymore. We have to, you know, the tour. 410 00:22:24,320 --> 00:22:27,399 Speaker 7: If it happens, great, let's be available. Let's you know, 411 00:22:27,480 --> 00:22:31,560 Speaker 7: hope that they try it. But like if we're, if we're, 412 00:22:31,680 --> 00:22:33,920 Speaker 7: if we're putting all our chips on the tour, it's 413 00:22:33,960 --> 00:22:37,360 Speaker 7: a it's just it's a it's a yeah, it's it's 414 00:22:37,400 --> 00:22:40,160 Speaker 7: it's a it's a high payout bet, low odds, high 415 00:22:40,160 --> 00:22:42,840 Speaker 7: payout bet. So we needed to think of a different 416 00:22:42,840 --> 00:22:44,880 Speaker 7: way to get putters out the door. And that's when 417 00:22:45,800 --> 00:22:51,760 Speaker 7: we really honed in on who we were marketing to. 418 00:22:51,760 --> 00:22:56,880 Speaker 7: Tour players don't buy putters, so fuck them and uh, 419 00:22:57,359 --> 00:22:59,919 Speaker 7: and it wasn't helping a bunch of them for you know, 420 00:23:00,000 --> 00:23:03,520 Speaker 7: reasons we can get into, but it was really helping 421 00:23:03,600 --> 00:23:05,920 Speaker 7: our customers. Like we had customers at this point, we're 422 00:23:05,960 --> 00:23:09,720 Speaker 7: developing a bit of a cult following because you know, frankly, 423 00:23:09,720 --> 00:23:11,480 Speaker 7: all of our customers had a trauma bond with their 424 00:23:11,480 --> 00:23:13,359 Speaker 7: putter because they got made fun of it, you know, 425 00:23:13,440 --> 00:23:14,800 Speaker 7: made fun of just the same as me. And when 426 00:23:14,800 --> 00:23:16,280 Speaker 7: you get made fun of, you get that much more 427 00:23:16,280 --> 00:23:18,720 Speaker 7: possessive of it. And so, you know, guys got really 428 00:23:18,800 --> 00:23:20,560 Speaker 7: prideful about their putters. And we've got this bit of 429 00:23:20,600 --> 00:23:22,840 Speaker 7: a cult following. And that's where our marketing guy, Zach 430 00:23:22,880 --> 00:23:27,040 Speaker 7: Kuzahaski with Rooted Solutions, really started to hone in on 431 00:23:27,080 --> 00:23:29,520 Speaker 7: the message, you're a better putter than you think. And 432 00:23:29,560 --> 00:23:33,320 Speaker 7: what that whole concept is about. What you know, what 433 00:23:33,680 --> 00:23:38,200 Speaker 7: we take that to mean is we're here to help 434 00:23:38,240 --> 00:23:40,840 Speaker 7: make you better. Like our company is not about like, 435 00:23:40,880 --> 00:23:42,800 Speaker 7: look how amazing we are, you know, like you see 436 00:23:42,840 --> 00:23:45,280 Speaker 7: some of the major brands now where they just pictures 437 00:23:45,280 --> 00:23:48,520 Speaker 7: of their designer, you know, standing by a mill and 438 00:23:48,640 --> 00:23:51,240 Speaker 7: all this stuff, and this kind of glorification of these 439 00:23:51,280 --> 00:23:54,560 Speaker 7: designers like you know, and obviously plenty of credits. A 440 00:23:54,560 --> 00:23:58,159 Speaker 7: build it with what he designed was amazing. But what 441 00:23:58,280 --> 00:24:00,880 Speaker 7: we wanted to do was make our message about you, 442 00:24:01,359 --> 00:24:05,000 Speaker 7: the player, to tell you you've been getting hosed. You're 443 00:24:05,040 --> 00:24:07,280 Speaker 7: actually pretty good. You read greens better than you think 444 00:24:07,280 --> 00:24:09,199 Speaker 7: you do, you judge pace better than you think you do. 445 00:24:09,480 --> 00:24:12,959 Speaker 7: The problem is is that you have this unruly, unwieldy 446 00:24:13,040 --> 00:24:16,439 Speaker 7: instrument in your hand preventing you from being you. So 447 00:24:17,160 --> 00:24:19,720 Speaker 7: let us help you. And we really started to craft 448 00:24:19,760 --> 00:24:23,880 Speaker 7: that message. We started to leverage social media and social media. 449 00:24:23,880 --> 00:24:25,560 Speaker 7: I mean, this is kind of another one of those 450 00:24:25,600 --> 00:24:29,920 Speaker 7: things where we got lucky. Having no golf background, Bill 451 00:24:29,960 --> 00:24:33,880 Speaker 7: and I developed our brand voice bickering with people on Facebook. 452 00:24:35,240 --> 00:24:38,600 Speaker 7: That's how the whole that's how our whole shtick got started. 453 00:24:38,600 --> 00:24:41,480 Speaker 7: That's how we started learning how to communicate the physics 454 00:24:41,520 --> 00:24:44,400 Speaker 7: in ways that you know, the average golfer could understand. 455 00:24:44,760 --> 00:24:47,240 Speaker 7: That's how we started learning how to be smart asses 456 00:24:47,240 --> 00:24:51,520 Speaker 7: and how to fuck patrols. And that's how we learned. 457 00:24:52,320 --> 00:24:55,520 Speaker 7: It was like real time market research, you know, because 458 00:24:55,560 --> 00:24:58,120 Speaker 7: we're getting real time feedback from people who are looking 459 00:24:58,119 --> 00:25:01,639 Speaker 7: at me doing a Revealer video and the comments that 460 00:25:01,680 --> 00:25:03,680 Speaker 7: we get below it. You know, all of these things 461 00:25:03,720 --> 00:25:06,840 Speaker 7: we learned about the road that we had in front 462 00:25:06,840 --> 00:25:10,960 Speaker 7: of us, and and we learned that we had to 463 00:25:11,000 --> 00:25:14,360 Speaker 7: accomplish one of the one of the most difficult human tasks, 464 00:25:14,920 --> 00:25:18,399 Speaker 7: which is to change somebody's mind. It's so hard. 465 00:25:19,040 --> 00:25:22,200 Speaker 3: A sample of give me an example of like a 466 00:25:22,359 --> 00:25:26,679 Speaker 3: common theme to the trolling or equipment geeks, or doubters 467 00:25:27,000 --> 00:25:29,720 Speaker 3: or like skeptics. I mean, you must have a few 468 00:25:29,760 --> 00:25:30,560 Speaker 3: at the top of your head. 469 00:25:30,560 --> 00:25:33,520 Speaker 7: What would people say? Oh, yeah, one that we still 470 00:25:33,560 --> 00:25:35,439 Speaker 7: get four or five times a day. They see the 471 00:25:35,440 --> 00:25:40,920 Speaker 7: Revealer demonstration. They see the Revealer demonstration in the first 472 00:25:41,240 --> 00:25:43,399 Speaker 7: this fucking guy walking into my building with a tailor 473 00:25:43,440 --> 00:25:49,200 Speaker 7: made putter. Uh, we get it four or five times 474 00:25:49,200 --> 00:25:53,960 Speaker 7: a day. Is uh, that's all fine and good. But 475 00:25:54,000 --> 00:25:56,040 Speaker 7: I don't put with the revealer. I put with my hands. 476 00:25:56,200 --> 00:26:01,359 Speaker 7: So you know what this this is? This is snake oil. 477 00:26:02,720 --> 00:26:06,080 Speaker 7: And the response is, well, are you not able to 478 00:26:06,080 --> 00:26:08,040 Speaker 7: feel the difference between the way a two ball swings 479 00:26:08,119 --> 00:26:13,679 Speaker 7: versus a newport? You know, and that's what that's what. 480 00:26:14,320 --> 00:26:17,280 Speaker 7: You know, We've been fitting for torque the whole time, 481 00:26:17,400 --> 00:26:21,199 Speaker 7: they just didn't call it torque. And so, you know, 482 00:26:21,440 --> 00:26:24,000 Speaker 7: very rarely do I get a response after I illuminate 483 00:26:24,000 --> 00:26:27,239 Speaker 7: the fact that torque does matter. Yes, of course our 484 00:26:27,240 --> 00:26:29,239 Speaker 7: hands can mitigate torque, but why do you want it to? 485 00:26:29,800 --> 00:26:32,880 Speaker 3: Since investing in lab Golf in twenty eighteen, Han has 486 00:26:32,920 --> 00:26:35,000 Speaker 3: worked his way through a lot of highs and lows, 487 00:26:35,080 --> 00:26:38,960 Speaker 3: good moments and bad and Adam Scott's twenty nineteen Masters 488 00:26:39,080 --> 00:26:43,080 Speaker 3: was a microcosm of that adventure. In round one, Scott 489 00:26:43,119 --> 00:26:46,760 Speaker 3: shot sixty nine and was T. Six. He followed that 490 00:26:46,840 --> 00:26:49,200 Speaker 3: with a sixty eight and was tied for first after 491 00:26:49,320 --> 00:26:53,480 Speaker 3: round two. On the weekend he shot seventy two, seventy 492 00:26:53,480 --> 00:26:57,360 Speaker 3: three and finished T. Eighteen. But for Han, his focus 493 00:26:57,440 --> 00:26:59,679 Speaker 3: was on the success Adam Scott had on the Florida 494 00:26:59,720 --> 00:27:02,680 Speaker 3: Swing and the first two rounds in Augusta. He had 495 00:27:02,680 --> 00:27:05,600 Speaker 3: the feedback he needed to keep moving the company forward. 496 00:27:05,800 --> 00:27:07,760 Speaker 7: Yeah, it was huge for me to realize that, like, 497 00:27:08,119 --> 00:27:11,199 Speaker 7: we are onto something and that people aren't seeing it. 498 00:27:11,240 --> 00:27:13,040 Speaker 7: So I need to do a better job of explaining it. 499 00:27:14,000 --> 00:27:16,399 Speaker 7: I need to be patient and I need to change minds, 500 00:27:16,400 --> 00:27:19,480 Speaker 7: and changing minds is fucking hard, man, especially in golf. 501 00:27:19,560 --> 00:27:22,600 Speaker 7: Like people are stubborn, God are people stubborn in golf. 502 00:27:23,160 --> 00:27:28,160 Speaker 7: And the old guard has tremendous influence over what we buy, 503 00:27:28,240 --> 00:27:33,399 Speaker 7: what we learn, what we see, and the demographic of 504 00:27:33,440 --> 00:27:35,679 Speaker 7: the folks in charge of golf and in charge of 505 00:27:35,720 --> 00:27:39,639 Speaker 7: instruction are fucking old. And like old people don't do 506 00:27:39,720 --> 00:27:44,320 Speaker 7: good with technology, and you know, their basic feeling is 507 00:27:44,400 --> 00:27:47,600 Speaker 7: like if it didn't work for me, it must be broken, 508 00:27:48,040 --> 00:27:49,920 Speaker 7: you know. Like you know, we've all seen our dads 509 00:27:49,960 --> 00:27:53,040 Speaker 7: like sitting there fiddling with the VCR, having a VCR. 510 00:27:53,080 --> 00:27:55,240 Speaker 7: That's funny, I just dated myself, I said, VCR fiddling 511 00:27:55,240 --> 00:27:57,800 Speaker 7: with the computer and you know, saying this thing's broken, 512 00:27:57,880 --> 00:27:59,639 Speaker 7: and it's just like you just don't know how to 513 00:27:59,720 --> 00:28:03,080 Speaker 7: use it. So it's no different from with our putter, 514 00:28:03,160 --> 00:28:06,800 Speaker 7: you know. And so to get you know, these you know, 515 00:28:06,920 --> 00:28:13,200 Speaker 7: kind of old guard folks to embrace different is hard, 516 00:28:13,600 --> 00:28:15,960 Speaker 7: and it's and it's not unprecedented in the industry. Like 517 00:28:15,960 --> 00:28:17,199 Speaker 7: one of the things that I think about all the 518 00:28:17,240 --> 00:28:23,560 Speaker 7: time is like metal driver heads, like the Big Bertha 519 00:28:23,600 --> 00:28:26,359 Speaker 7: came out in nineteen ninety one. Davis Love won a 520 00:28:26,359 --> 00:28:29,000 Speaker 7: PGA championship with a wooden driver in nineteen ninety seven, 521 00:28:29,480 --> 00:28:32,640 Speaker 7: Like the thing had been out for six years before, 522 00:28:33,000 --> 00:28:34,840 Speaker 7: you know, it started to become commonplace. He was the 523 00:28:34,920 --> 00:28:38,320 Speaker 7: last person to win with a wooden driver. And the 524 00:28:38,400 --> 00:28:41,320 Speaker 7: reason is is because it required different techniques. So the 525 00:28:41,360 --> 00:28:43,640 Speaker 7: guys that were playing for Simmons, if you just plug 526 00:28:43,680 --> 00:28:47,160 Speaker 7: that same swing into a big Bertha, it didn't necessarily 527 00:28:47,200 --> 00:28:51,480 Speaker 7: do great things. But somebody had to figure out, like, well, 528 00:28:51,520 --> 00:28:53,200 Speaker 7: we know that the ball, when we fire a ball, 529 00:28:53,240 --> 00:28:56,479 Speaker 7: add it on a machine, it's coming off faster off 530 00:28:56,520 --> 00:28:58,680 Speaker 7: a metal driver than it does it would one. So 531 00:28:58,800 --> 00:29:00,960 Speaker 7: let's figure out how to use this thing. And then 532 00:29:01,240 --> 00:29:03,760 Speaker 7: you know, over the course of six, seven, eight, ten years, 533 00:29:04,320 --> 00:29:06,520 Speaker 7: we figured out, like we need a positive angle of attack, 534 00:29:06,960 --> 00:29:09,840 Speaker 7: and now let's look at shafts and look at swingweight 535 00:29:09,920 --> 00:29:11,840 Speaker 7: and look at these things, and you know, to figure 536 00:29:11,840 --> 00:29:14,000 Speaker 7: out how to use these things. But within the technique, 537 00:29:14,040 --> 00:29:17,640 Speaker 7: there was technique differences in how to use a metal 538 00:29:17,680 --> 00:29:20,040 Speaker 7: driver versus a wooden one. It's the same difference, you know. 539 00:29:20,080 --> 00:29:21,680 Speaker 7: And so we got a lot of putting gurus out 540 00:29:21,680 --> 00:29:30,040 Speaker 7: there where they have a brilliant arsenal of instructional techniques 541 00:29:30,640 --> 00:29:36,840 Speaker 7: to help somebody stabilize a face. They don't apply to 542 00:29:36,920 --> 00:29:39,720 Speaker 7: what we do. And so if it doesn't apply to 543 00:29:39,800 --> 00:29:42,360 Speaker 7: what we you know, since they can't apply their stick 544 00:29:42,400 --> 00:29:45,120 Speaker 7: to our putters, it doesn't work. It's not you know, 545 00:29:45,320 --> 00:29:47,320 Speaker 7: they think it's not relevant. It's not real. 546 00:29:47,600 --> 00:29:49,760 Speaker 3: Before we go any further, and we still have a 547 00:29:49,800 --> 00:29:52,560 Speaker 3: ways to go. Back to Adam Scott for more on 548 00:29:52,640 --> 00:29:58,240 Speaker 3: advancements on the equipment industry, technology labs, technology and how 549 00:29:58,320 --> 00:30:01,160 Speaker 3: and when he tries to utilize all of the above 550 00:30:01,240 --> 00:30:05,280 Speaker 3: to maximize his potential and ultimately extend his career. 551 00:30:05,720 --> 00:30:07,880 Speaker 6: It is a really tough market to crack. 552 00:30:07,960 --> 00:30:10,400 Speaker 1: The pot of market, you know, it's really dominated, certainly 553 00:30:10,480 --> 00:30:13,800 Speaker 1: on the tour by the big brands, and it's a 554 00:30:13,920 --> 00:30:18,240 Speaker 1: very traditional thing putting. But I certainly am of the 555 00:30:18,280 --> 00:30:20,720 Speaker 1: belief just because we started putting one way, it doesn't 556 00:30:20,760 --> 00:30:25,320 Speaker 1: mean it's the best way. You know, I've explored putting 557 00:30:25,360 --> 00:30:28,560 Speaker 1: the way I have, from short to long, to armlock 558 00:30:28,760 --> 00:30:32,000 Speaker 1: to clause and everything, and a lot of people have 559 00:30:32,520 --> 00:30:36,960 Speaker 1: had that process, and you know, but I think I'm 560 00:30:36,960 --> 00:30:39,320 Speaker 1: trying to give myself the best chance to make every 561 00:30:39,400 --> 00:30:42,760 Speaker 1: put before I've even hit it. Before I've even made 562 00:30:42,800 --> 00:30:45,400 Speaker 1: a stroke. The great thing with the lab is I 563 00:30:45,400 --> 00:30:46,960 Speaker 1: think it helps you make a better stroke. 564 00:30:47,640 --> 00:30:51,479 Speaker 3: I think back to Hogan and j Singh and Bernard Langer, 565 00:30:51,520 --> 00:30:56,040 Speaker 3: and there are guys who obviously have always been notorious 566 00:30:56,040 --> 00:30:58,560 Speaker 3: for being really good ball strikers, really good tea to 567 00:30:58,640 --> 00:31:02,160 Speaker 3: green guys. And then on the green that's a whole 568 00:31:02,240 --> 00:31:04,720 Speaker 3: nother that's a whole nother that's a whole nother ass. 569 00:31:04,920 --> 00:31:08,440 Speaker 3: That's a whole other game. Obviously, that's that's And so 570 00:31:08,560 --> 00:31:12,400 Speaker 3: for you to have to have found this or this 571 00:31:12,520 --> 00:31:18,200 Speaker 3: technology or this this tool that you use on the greens, 572 00:31:18,680 --> 00:31:23,320 Speaker 3: has that almost like freed you up and extended your 573 00:31:24,360 --> 00:31:27,160 Speaker 3: love of the game and career and pursuit of perfect 574 00:31:27,240 --> 00:31:29,120 Speaker 3: Like I mean, does that almost like now that you've 575 00:31:29,160 --> 00:31:32,720 Speaker 3: got this, does it now allow you to almost like 576 00:31:33,040 --> 00:31:35,720 Speaker 3: you know, go work backwards from that and say, now 577 00:31:35,760 --> 00:31:38,800 Speaker 3: it's like now you get to continue to be Adam 578 00:31:38,880 --> 00:31:42,120 Speaker 3: Scott and contend and compete and win. And you know 579 00:31:42,160 --> 00:31:44,440 Speaker 3: what I'm saying is that has that been a key 580 00:31:44,520 --> 00:31:47,120 Speaker 3: component to like this sort of aspect of your sort 581 00:31:47,160 --> 00:31:48,640 Speaker 3: of back end of your career. 582 00:31:49,920 --> 00:31:52,440 Speaker 1: Yeah, I think putting, Look, putting is a key component 583 00:31:52,560 --> 00:31:58,080 Speaker 1: of the game for sure. I think in yeah, my 584 00:31:58,240 --> 00:32:02,440 Speaker 1: career is you know, like everyone has had a long career, 585 00:32:02,800 --> 00:32:04,800 Speaker 1: it's a journey and there are times when you have 586 00:32:04,920 --> 00:32:07,800 Speaker 1: to make change and you have to adapt. And you know, 587 00:32:08,120 --> 00:32:11,560 Speaker 1: I'm one of the last remaining guys that turn pro 588 00:32:11,680 --> 00:32:15,040 Speaker 1: with a Ballada golf ball, and you know, that's where 589 00:32:15,040 --> 00:32:17,280 Speaker 1: I started playing as a pro. And now look how 590 00:32:17,280 --> 00:32:21,000 Speaker 1: I'm playing, and I've made huge changes this year into 591 00:32:21,280 --> 00:32:24,080 Speaker 1: you know, my driver and golf ball and the way 592 00:32:24,560 --> 00:32:27,240 Speaker 1: my style of playing from teetera green and I think, 593 00:32:27,880 --> 00:32:31,520 Speaker 1: although it hasn't been perfect, it's the way I need 594 00:32:31,560 --> 00:32:34,959 Speaker 1: to go forward to be relevant out there playing. And 595 00:32:35,000 --> 00:32:37,960 Speaker 1: I think I'm getting better and I think there's a 596 00:32:38,040 --> 00:32:40,200 Speaker 1: chance that that will keep me out there being one 597 00:32:40,200 --> 00:32:43,240 Speaker 1: of the best players. But certainly having my putting in 598 00:32:43,360 --> 00:32:47,080 Speaker 1: such a solid place at a high level has allowed 599 00:32:47,120 --> 00:32:50,200 Speaker 1: me or given me the confidence to make drastic changes 600 00:32:50,240 --> 00:32:54,479 Speaker 1: elsewhere in the bag to kind of push that for 601 00:32:54,520 --> 00:32:58,160 Speaker 1: that level of improvement that I need to win big tournaments. 602 00:32:58,240 --> 00:33:02,880 Speaker 1: And you know, worked pretty hard over the last eighteen 603 00:33:02,960 --> 00:33:07,240 Speaker 1: months with lab with a lad putter on the greens, 604 00:33:07,360 --> 00:33:10,440 Speaker 1: and it's been very consistent and the results on the 605 00:33:10,440 --> 00:33:14,440 Speaker 1: greens have come from that, so that's it has It's 606 00:33:14,440 --> 00:33:17,200 Speaker 1: given me a lot of freedom. And look, putting and 607 00:33:17,360 --> 00:33:19,800 Speaker 1: putting is one of those things that when it's not 608 00:33:19,960 --> 00:33:22,840 Speaker 1: feeling good, you're in for a long day heading out 609 00:33:22,840 --> 00:33:25,880 Speaker 1: to that first te you know. Yet whereas I feel 610 00:33:25,920 --> 00:33:28,000 Speaker 1: like I walk out to the first tea with a 611 00:33:28,120 --> 00:33:30,680 Speaker 1: sense of calm and lightness every time because I know 612 00:33:30,720 --> 00:33:31,600 Speaker 1: I'm gonna put. 613 00:33:31,360 --> 00:33:33,760 Speaker 3: Okay, seems like a good time to go back to 614 00:33:33,800 --> 00:33:36,360 Speaker 3: Bill Pressey on the influence of a guy like Kelly 615 00:33:36,400 --> 00:33:39,960 Speaker 3: Slater and then Adam Scott Kelly Slater. 616 00:33:41,200 --> 00:33:45,120 Speaker 9: Oh, here we go. I mean that was out of 617 00:33:45,160 --> 00:33:52,160 Speaker 9: the blue. We there's it's hard to say, you know 618 00:33:52,600 --> 00:33:55,960 Speaker 9: how these these all play a role, but that was 619 00:33:56,000 --> 00:33:59,600 Speaker 9: a big one. And I don't know exactly. I think 620 00:33:59,640 --> 00:34:02,520 Speaker 9: he got it in Florida. I've heard various stories, you know, 621 00:34:02,680 --> 00:34:07,120 Speaker 9: but there's a place in Newport Beach and uh, Carlsbad. 622 00:34:07,560 --> 00:34:10,919 Speaker 9: I think it was Carlsbad Golf channer. But either way, 623 00:34:13,040 --> 00:34:17,040 Speaker 9: I mean, to have a goat in any sport on 624 00:34:17,120 --> 00:34:23,120 Speaker 9: your side unpaid, I just hey man, this is that 625 00:34:23,280 --> 00:34:24,960 Speaker 9: was huge. And and then. 626 00:34:26,120 --> 00:34:32,000 Speaker 10: Adam getting Adam to roll from from Kelly which is 627 00:34:32,080 --> 00:34:35,359 Speaker 10: just an insanely cool story. You know, we even Sam 628 00:34:35,360 --> 00:34:38,200 Speaker 10: and I look back at that and we start putting 629 00:34:38,200 --> 00:34:39,240 Speaker 10: these together and. 630 00:34:41,200 --> 00:34:41,920 Speaker 2: How lucky. 631 00:34:42,239 --> 00:34:46,960 Speaker 3: Back to Adam Scott, Bill Pressey, does it. Have you 632 00:34:47,040 --> 00:34:50,080 Speaker 3: ever had a conversation with him or or or talked 633 00:34:50,200 --> 00:34:52,160 Speaker 3: through the technology or anything like that. 634 00:34:53,280 --> 00:34:53,960 Speaker 6: No, I haven't. 635 00:34:53,960 --> 00:34:58,279 Speaker 1: I've always dealt with Sam, and you know, and we 636 00:34:58,440 --> 00:35:00,680 Speaker 1: have a we have a great relations and I have 637 00:35:00,760 --> 00:35:04,200 Speaker 1: a huge respect for Bill, what he created and what 638 00:35:04,280 --> 00:35:09,040 Speaker 1: Sam has taken on, and how deeply passionate they are 639 00:35:09,160 --> 00:35:13,200 Speaker 1: about what they're doing. And and you know, I've really 640 00:35:13,280 --> 00:35:17,680 Speaker 1: just tried to be kind of like a reassuring voice 641 00:35:17,680 --> 00:35:21,279 Speaker 1: for them, because you know, it's for small guys in 642 00:35:21,320 --> 00:35:23,560 Speaker 1: a big pond. It can be tough, and you know, 643 00:35:23,760 --> 00:35:26,400 Speaker 1: they obviously think they've got the best product out there, 644 00:35:26,440 --> 00:35:29,920 Speaker 1: but you know, trying to keep them calm and stay 645 00:35:29,960 --> 00:35:33,760 Speaker 1: the course and and not do anything to get away 646 00:35:33,800 --> 00:35:36,920 Speaker 1: from the core values of the putter and to continue 647 00:35:36,960 --> 00:35:42,160 Speaker 1: to evolve it. And you know, there's no doubt I 648 00:35:42,200 --> 00:35:45,080 Speaker 1: think they've done an incredible job the last couple of years, 649 00:35:45,120 --> 00:35:48,359 Speaker 1: because not only a guy's using it, they're using it 650 00:35:48,400 --> 00:35:53,440 Speaker 1: successfully and certainly on the tour. When anyone has some success, 651 00:35:53,520 --> 00:35:56,280 Speaker 1: we all look, you know, whether it's a new shaft 652 00:35:56,360 --> 00:36:00,000 Speaker 1: in Rory's driver or you know, Lucas Glover's new part, 653 00:36:00,560 --> 00:36:03,120 Speaker 1: we're all looking at what they're doing to see if 654 00:36:03,160 --> 00:36:04,120 Speaker 1: that's the secret. 655 00:36:05,600 --> 00:36:08,040 Speaker 3: He set out to actually like try to make something 656 00:36:08,080 --> 00:36:12,200 Speaker 3: that actually did what everybody else was promising, because he 657 00:36:12,239 --> 00:36:15,480 Speaker 3: felt like they weren't. And now here we are twenty 658 00:36:15,520 --> 00:36:18,960 Speaker 3: twenty three, Lucas doing what he's done, You doing what 659 00:36:19,040 --> 00:36:21,160 Speaker 3: you've done, and then all these other players as you, 660 00:36:21,280 --> 00:36:24,239 Speaker 3: as you point out, does it feel like there's been 661 00:36:24,280 --> 00:36:26,880 Speaker 3: this tipping point and now you no longer have to 662 00:36:26,960 --> 00:36:31,920 Speaker 3: feel like you or anybody else involved in LAB doesn't 663 00:36:31,920 --> 00:36:34,640 Speaker 3: feel like they have to actually keep trying to you know, 664 00:36:35,400 --> 00:36:39,279 Speaker 3: explain it or justify it or or you know it 665 00:36:39,440 --> 00:36:41,880 Speaker 3: just it's doing it now. It's like it's speaking for 666 00:36:41,960 --> 00:36:43,440 Speaker 3: itself to this point. 667 00:36:44,920 --> 00:36:47,120 Speaker 1: Oh, I think so, And I think they should feel 668 00:36:47,160 --> 00:36:50,279 Speaker 1: proud at LAB that they've got to that point. That's 669 00:36:50,320 --> 00:36:53,759 Speaker 1: no easy feat, especially in the tour pro world. That's 670 00:36:53,800 --> 00:36:56,560 Speaker 1: a fickle little area, you know. And I don't know 671 00:36:56,560 --> 00:36:58,040 Speaker 1: that Sam would like me saying this, but I was 672 00:36:58,040 --> 00:37:01,279 Speaker 1: trying to keep it a secret I I didn't want 673 00:37:01,320 --> 00:37:04,359 Speaker 1: everyone to find out because look at look look at 674 00:37:04,400 --> 00:37:07,960 Speaker 1: what they're doing with it. When guys are doing when 675 00:37:08,000 --> 00:37:10,239 Speaker 1: we're out there, we're close enough where we can see 676 00:37:10,280 --> 00:37:14,480 Speaker 1: when a guy's doing something much better all of a sudden, consistently, 677 00:37:14,760 --> 00:37:17,360 Speaker 1: And you know, I think the sure a few of 678 00:37:17,360 --> 00:37:20,120 Speaker 1: the guys took notice of me with the Lab putter, 679 00:37:20,600 --> 00:37:24,080 Speaker 1: and you know, out of curiosity, probably checked the stats 680 00:37:24,120 --> 00:37:26,080 Speaker 1: and like, oh this is good. I thought Adam wasn't 681 00:37:26,120 --> 00:37:30,160 Speaker 1: a good putter, but he actually is. And you know, 682 00:37:31,320 --> 00:37:33,960 Speaker 1: I guess a couple of those guys then followed through 683 00:37:34,000 --> 00:37:36,200 Speaker 1: and tried it. But you know, I think it's a 684 00:37:36,200 --> 00:37:38,719 Speaker 1: great story. What I do know and why I had 685 00:37:38,719 --> 00:37:40,480 Speaker 1: a bit of a soft spot from the beginning was 686 00:37:40,560 --> 00:37:43,040 Speaker 1: I think Bill has a connection to Australia through his 687 00:37:43,160 --> 00:37:45,360 Speaker 1: father potentially or something. 688 00:37:45,440 --> 00:37:49,360 Speaker 6: So there was a small connection there to me and Bill. 689 00:37:49,239 --> 00:37:51,640 Speaker 1: Because on the Directed Force it's got his name on 690 00:37:51,680 --> 00:37:54,240 Speaker 1: the bottom, and I've kind of had that Australian feeling, 691 00:37:54,440 --> 00:37:56,960 Speaker 1: So there is some connection there to Australia. 692 00:37:59,800 --> 00:38:02,520 Speaker 3: Like Sam, Bill and the entire team at Lab Golf. 693 00:38:02,560 --> 00:38:07,200 Speaker 3: I certainly appreciate people like Tim Wilkinson, Von Taylor Jeff Sluman, 694 00:38:07,320 --> 00:38:10,480 Speaker 3: Kelly Slater, and Adam Scott for their time and perspective 695 00:38:10,600 --> 00:38:14,760 Speaker 3: on this putting technology and why it all matters to them, 696 00:38:15,160 --> 00:38:17,080 Speaker 3: And they will all come back at the end of 697 00:38:17,120 --> 00:38:19,920 Speaker 3: this series for some reflections in final comments, But at 698 00:38:19,920 --> 00:38:22,279 Speaker 3: this point and before we get to Brett Rumford and 699 00:38:22,400 --> 00:38:25,239 Speaker 3: ultimately the Lucas Glover story, I felt the need to 700 00:38:25,239 --> 00:38:28,680 Speaker 3: get an independent voice in this series, someone who makes 701 00:38:28,719 --> 00:38:31,960 Speaker 3: a living and has established a loyal following by being 702 00:38:32,040 --> 00:38:37,279 Speaker 3: a doubter, a tester and authenticator of brands like Lab 703 00:38:37,320 --> 00:38:40,640 Speaker 3: golf technology like Directed Force. 704 00:38:41,560 --> 00:38:43,520 Speaker 11: So my name is Adam Beach and I'm the owner 705 00:38:43,719 --> 00:38:47,719 Speaker 11: of my gof's by which I think the best way 706 00:38:47,760 --> 00:38:51,600 Speaker 11: it's been said is the consumer reports of golf with 707 00:38:51,680 --> 00:38:56,040 Speaker 11: a journalistic edge. I think that puts a nice bow 708 00:38:56,120 --> 00:38:58,399 Speaker 11: around it for people to understand what we do. We're 709 00:38:58,440 --> 00:39:01,799 Speaker 11: the only independent golf test facility in the world, meaning 710 00:39:01,960 --> 00:39:03,840 Speaker 11: if golfers buy it, I want to test it so 711 00:39:03,880 --> 00:39:05,719 Speaker 11: they're not wasting their money on a lot of the 712 00:39:05,760 --> 00:39:07,759 Speaker 11: things that I felt they were wasting their money on 713 00:39:07,960 --> 00:39:08,760 Speaker 11: for EON's. 714 00:39:08,800 --> 00:39:11,480 Speaker 3: You know, when I say lab putters, what do you. 715 00:39:11,440 --> 00:39:21,600 Speaker 2: Say unconventionally amazing? Why the golf industry as. 716 00:39:21,440 --> 00:39:26,200 Speaker 11: A whole can get laser focused on certain things. So, 717 00:39:27,239 --> 00:39:30,160 Speaker 11: for example, I'm not putting Scottie Cameron down. I'm just 718 00:39:30,160 --> 00:39:34,319 Speaker 11: saying Scottie cameer putters. I call it brand Washington, you know. 719 00:39:34,520 --> 00:39:40,160 Speaker 11: It creates this name, and unfortunately, unconventional things in the 720 00:39:40,160 --> 00:39:43,880 Speaker 11: golf industry tend to be looked at as gadgets or 721 00:39:44,000 --> 00:39:47,160 Speaker 11: not to be taken serious by the serious golfer because 722 00:39:47,280 --> 00:39:48,560 Speaker 11: they don't want to go out in the course and 723 00:39:48,600 --> 00:39:50,880 Speaker 11: have this infomercial product. When they pull it out of 724 00:39:50,880 --> 00:39:53,319 Speaker 11: their bag and go, all of their buddies go, what 725 00:39:53,360 --> 00:39:56,240 Speaker 11: the hell are you doing? You know, So it's really 726 00:39:56,280 --> 00:39:59,640 Speaker 11: hard to break into this industry with such an unconventional product. 727 00:40:00,000 --> 00:40:03,040 Speaker 11: It takes time, it takes wins on tour, it takes 728 00:40:03,920 --> 00:40:06,480 Speaker 11: trust in the gofer to believe in something like this, 729 00:40:06,600 --> 00:40:09,000 Speaker 11: more so than just some other company coming out with 730 00:40:09,040 --> 00:40:13,920 Speaker 11: another Scottie Cameron or another ping answer that's easily approved 731 00:40:14,000 --> 00:40:17,239 Speaker 11: by serious golfers. For a serious golfer to put this 732 00:40:17,280 --> 00:40:20,080 Speaker 11: in their bag, they have to get over a major hump, 733 00:40:20,440 --> 00:40:22,759 Speaker 11: and that is that this thing is ugly, you know, 734 00:40:23,040 --> 00:40:25,920 Speaker 11: and that for years Goffers thought that the looks of 735 00:40:25,960 --> 00:40:28,759 Speaker 11: a putter actually matter. And the interesting thing is I've 736 00:40:28,800 --> 00:40:31,439 Speaker 11: been collecting data for almost twenty years on this ten 737 00:40:31,560 --> 00:40:35,840 Speaker 11: really in depth let where we test putters and also 738 00:40:35,920 --> 00:40:39,160 Speaker 11: get the subjective feedback, and we can then correlate those 739 00:40:39,200 --> 00:40:43,200 Speaker 11: two to find out doesn't really matter and looks actually 740 00:40:43,400 --> 00:40:47,239 Speaker 11: matter none to how well a putter performs. The unfortunate 741 00:40:47,280 --> 00:40:51,080 Speaker 11: thing is gofer's minds can't get past that. A goffer's 742 00:40:51,120 --> 00:40:54,880 Speaker 11: memory is last a long time. It's very hard for 743 00:40:54,920 --> 00:40:57,319 Speaker 11: them to get over some of these these humps, and 744 00:40:58,360 --> 00:41:00,000 Speaker 11: you know, lab putters is one of them. 745 00:41:01,120 --> 00:41:03,040 Speaker 2: They're very unconventional, but the. 746 00:41:03,040 --> 00:41:07,279 Speaker 11: Results are pretty profound and they're pretty quick because, in 747 00:41:07,320 --> 00:41:09,759 Speaker 11: my opinion, putting is really difficult. 748 00:41:10,040 --> 00:41:10,239 Speaker 2: Right. 749 00:41:10,800 --> 00:41:13,320 Speaker 11: Everybody knows that unless you're just one of those people 750 00:41:13,360 --> 00:41:15,200 Speaker 11: that you know is a great putter. But for the 751 00:41:15,200 --> 00:41:16,920 Speaker 11: most of us, we struggle. And it's because there's so 752 00:41:17,000 --> 00:41:20,120 Speaker 11: many variables to putters. It's the weight, it's the length, 753 00:41:20,160 --> 00:41:23,080 Speaker 11: it's the lie, it's the you know, it's the loft, 754 00:41:23,160 --> 00:41:26,920 Speaker 11: it's the alignment aids, and anything that can take some 755 00:41:27,040 --> 00:41:30,200 Speaker 11: of those variables out of the equation, in my opinion, 756 00:41:30,760 --> 00:41:34,719 Speaker 11: help golfers right. And this putter does that from what 757 00:41:34,840 --> 00:41:37,400 Speaker 11: we see in here by taking one of the really 758 00:41:37,800 --> 00:41:40,759 Speaker 11: simple ones away, and that is it's really important to 759 00:41:40,760 --> 00:41:43,880 Speaker 11: be square impact, meaning not facing to the right or 760 00:41:43,920 --> 00:41:46,920 Speaker 11: to the left or you know, delfting or adding loft. 761 00:41:47,280 --> 00:41:49,920 Speaker 11: And this potter really just takes one of the major 762 00:41:49,960 --> 00:41:52,799 Speaker 11: ones out of the equation, and that's people's hands, and 763 00:41:52,840 --> 00:41:57,560 Speaker 11: it keeps you really square throughout the entire stroke. And 764 00:41:57,640 --> 00:41:59,400 Speaker 11: you can just watch it. I mean eighty percent of 765 00:41:59,440 --> 00:42:03,759 Speaker 11: I think of our our employees here, our lab converts, 766 00:42:03,800 --> 00:42:08,080 Speaker 11: you know, and that's because the data speaks for itself here, 767 00:42:08,160 --> 00:42:11,359 Speaker 11: and they it just keeps switching. Every time I see 768 00:42:11,360 --> 00:42:13,200 Speaker 11: a new person coming up with another lab, I'm like, 769 00:42:13,239 --> 00:42:16,120 Speaker 11: what happened. I'm like, you can't argue with it, you know. 770 00:42:16,200 --> 00:42:18,960 Speaker 11: It's just it's so quick, it's so you know, so 771 00:42:18,960 --> 00:42:20,839 Speaker 11: many putter. Think about how many putters you've probably owned. 772 00:42:20,880 --> 00:42:21,320 Speaker 2: I've owned. 773 00:42:21,560 --> 00:42:24,279 Speaker 11: I have a collection of one hundreds, okay, and none 774 00:42:24,280 --> 00:42:27,480 Speaker 11: of them worked, you know, none of them made me better. 775 00:42:27,600 --> 00:42:29,239 Speaker 2: This one you put in your hand, and it's so 776 00:42:29,640 --> 00:42:30,719 Speaker 2: fast to go. 777 00:42:30,800 --> 00:42:34,239 Speaker 11: Wow, I'm getting I'm burning the edges now instead of 778 00:42:34,640 --> 00:42:36,920 Speaker 11: putting it five feet to the left or by you 779 00:42:36,960 --> 00:42:39,759 Speaker 11: know by I'm sinking more putts, and at the end 780 00:42:39,760 --> 00:42:42,040 Speaker 11: of the day, putting is really simple. It's get the 781 00:42:42,040 --> 00:42:44,480 Speaker 11: goddamn ball in the whole as fast as possible and 782 00:42:44,560 --> 00:42:46,120 Speaker 11: find a product that can do that for you. 783 00:42:46,600 --> 00:42:49,080 Speaker 3: Have you ever seen this thing? Have you ever put 784 00:42:49,120 --> 00:42:51,680 Speaker 3: held that thing? And what are your thoughts on what 785 00:42:51,760 --> 00:42:53,759 Speaker 3: they they deemed the Revealer. 786 00:42:55,040 --> 00:42:55,719 Speaker 2: It's interesting. 787 00:42:55,760 --> 00:42:57,840 Speaker 11: You know Bill Pressey, the guy that found it, It 788 00:42:57,880 --> 00:42:59,920 Speaker 11: started it with like a crutch, right, you know, trying 789 00:42:59,960 --> 00:43:02,440 Speaker 11: to figure this thing out. And he really wasn't trying 790 00:43:02,440 --> 00:43:05,360 Speaker 11: to invent the lab putter. He was trying to figure 791 00:43:05,360 --> 00:43:07,280 Speaker 11: out why in the hell all of his other putters 792 00:43:07,280 --> 00:43:07,960 Speaker 11: didn't work. 793 00:43:08,640 --> 00:43:11,600 Speaker 2: So he put it in this device and realized that. 794 00:43:12,200 --> 00:43:15,360 Speaker 11: Golfers had been trained based on stroke type, you know, 795 00:43:15,960 --> 00:43:21,200 Speaker 11: heavy arct slight arc, straight back, straight through. And while 796 00:43:21,400 --> 00:43:24,959 Speaker 11: there are putters that can slightly help, I do think 797 00:43:25,000 --> 00:43:27,600 Speaker 11: based on data, if you have a stroke in matching 798 00:43:27,640 --> 00:43:31,360 Speaker 11: that with a stroke type, this takes it one next 799 00:43:31,520 --> 00:43:35,040 Speaker 11: step by going even if you do match it with 800 00:43:35,080 --> 00:43:38,160 Speaker 11: your stroke type, you're still having to struggle on the 801 00:43:38,200 --> 00:43:40,680 Speaker 11: back and forth of a stroke to keep your hands 802 00:43:40,719 --> 00:43:42,759 Speaker 11: to get it to stay square. No matter what I 803 00:43:42,760 --> 00:43:46,000 Speaker 11: mean it just is physics, right, and the revealer shows 804 00:43:46,040 --> 00:43:49,640 Speaker 11: that physics. So once again it's just a variable eliminator. 805 00:43:49,840 --> 00:43:52,919 Speaker 11: It takes all that stuff, which, yes, you don't want 806 00:43:52,920 --> 00:43:54,640 Speaker 11: to fight. You don't want to make it harder than 807 00:43:54,680 --> 00:43:57,120 Speaker 11: it's needed. Meaning if you're a straight back, straight through guy, 808 00:43:57,120 --> 00:43:58,960 Speaker 11: you don't want a heavy arc putter, and I don't 809 00:43:58,960 --> 00:44:00,799 Speaker 11: want to get too far in the we with putter tech. 810 00:44:00,920 --> 00:44:03,359 Speaker 11: But you're just making the game harder than it needs 811 00:44:03,360 --> 00:44:03,560 Speaker 11: to be. 812 00:44:04,120 --> 00:44:06,120 Speaker 2: But he makes it. He cuts out all that with 813 00:44:06,200 --> 00:44:09,480 Speaker 2: the revealer and basically says, yes, that is true. 814 00:44:09,480 --> 00:44:11,840 Speaker 11: But no matter what, watch this thing on a revealer. 815 00:44:11,960 --> 00:44:14,319 Speaker 11: When you go back and forth, all these putters are 816 00:44:14,320 --> 00:44:17,439 Speaker 11: just spinning. So that means your hands are the things 817 00:44:17,440 --> 00:44:19,120 Speaker 11: that in your arms and your muscles are going to 818 00:44:19,200 --> 00:44:22,760 Speaker 11: have to keep that from happening, whereas with the lab putter, 819 00:44:23,320 --> 00:44:25,359 Speaker 11: it's one less thing you have to worry about, which 820 00:44:25,400 --> 00:44:28,240 Speaker 11: is pretty important for putting staying square. 821 00:44:28,719 --> 00:44:30,759 Speaker 3: In other words, this is the real deal. I mean 822 00:44:30,800 --> 00:44:33,400 Speaker 3: of all the things that you guys test and see 823 00:44:33,440 --> 00:44:37,520 Speaker 3: and you you run through sort of your system of 824 00:44:39,840 --> 00:44:42,880 Speaker 3: revealing whether or not it's marketing or whether or not 825 00:44:43,000 --> 00:44:46,759 Speaker 3: it's it's true. So to speak. This this sort of 826 00:44:47,120 --> 00:44:50,879 Speaker 3: passes the my gofspy sniff test oh far. 827 00:44:51,040 --> 00:44:52,840 Speaker 11: I don't want to oversell it and say it's the 828 00:44:52,840 --> 00:44:55,040 Speaker 11: most amazing thing in the world, because I don't know, 829 00:44:55,080 --> 00:44:56,520 Speaker 11: but it's we've. 830 00:44:56,320 --> 00:44:58,000 Speaker 2: Only really tested it a couple of years. 831 00:44:58,040 --> 00:45:03,320 Speaker 11: I mean, look, I've always said that golfers should stop 832 00:45:03,440 --> 00:45:08,520 Speaker 11: buying wallhangers and start playing their gamer, meaning a five 833 00:45:08,600 --> 00:45:10,960 Speaker 11: hundred or five thousand dollars putter from bet Nardi or 834 00:45:10,960 --> 00:45:13,600 Speaker 11: Scott Cameron that looks really cool, that's great hanging on 835 00:45:13,640 --> 00:45:17,080 Speaker 11: a wall, but this piece. You need technology in a putter, 836 00:45:17,160 --> 00:45:20,040 Speaker 11: no different than you do a driver, and I can't 837 00:45:20,080 --> 00:45:23,240 Speaker 11: imagine how gofers haven't figured that out. You know, putting 838 00:45:23,320 --> 00:45:25,960 Speaker 11: is a slow science. I do understand it's three four 839 00:45:26,000 --> 00:45:28,480 Speaker 11: miles an hour, not one hundred and twenty like a driver. 840 00:45:29,160 --> 00:45:32,879 Speaker 11: But we've seen it even roll putters Lab putters. When 841 00:45:32,880 --> 00:45:35,880 Speaker 11: there's some technology that can help a golfer get it 842 00:45:35,880 --> 00:45:38,680 Speaker 11: in the hole faster, that's what the game's about, and 843 00:45:38,760 --> 00:45:41,759 Speaker 11: it seems like Lab is doing that. So, I mean, 844 00:45:42,800 --> 00:45:45,480 Speaker 11: it finished really well in all of our tests so far, 845 00:45:45,560 --> 00:45:49,040 Speaker 11: whether it was the really crazy looking Lab won the 846 00:45:49,640 --> 00:45:52,200 Speaker 11: blade that they have I mean it looks absolutely insane, 847 00:45:52,480 --> 00:45:53,600 Speaker 11: but it worked. 848 00:45:53,280 --> 00:45:55,160 Speaker 2: Too, and so have all the mallets. 849 00:45:55,680 --> 00:45:58,720 Speaker 11: And like I said, all of our staff is switching 850 00:45:58,760 --> 00:46:02,480 Speaker 11: to them because they're helping them over their score. 851 00:46:03,120 --> 00:46:05,680 Speaker 3: It's just a fun story to sort of report on. 852 00:46:06,520 --> 00:46:08,920 Speaker 3: And I think getting your voice and just sort of 853 00:46:08,920 --> 00:46:12,319 Speaker 3: having you articulate, you know, some of the an outsider's 854 00:46:12,320 --> 00:46:14,880 Speaker 3: perspective is really valuable. So thank you for that. 855 00:46:15,320 --> 00:46:16,839 Speaker 11: Yeah, And I mean, at the end of the day, 856 00:46:17,560 --> 00:46:20,600 Speaker 11: I think it's unfortunate. You know, golfers aren't as willing 857 00:46:20,680 --> 00:46:24,160 Speaker 11: to try unconventional things. But if more golfers were willing 858 00:46:24,200 --> 00:46:28,319 Speaker 11: to try this unconventional putter, I'm very confident that more 859 00:46:28,320 --> 00:46:30,040 Speaker 11: golfers would sink more putts. 860 00:46:30,280 --> 00:46:32,160 Speaker 3: And you drive for show and you put for dough. 861 00:46:32,640 --> 00:46:32,879 Speaker 2: Yeah. 862 00:46:32,880 --> 00:46:34,919 Speaker 11: We put out a tweet the other day, or I did. 863 00:46:35,160 --> 00:46:38,200 Speaker 11: I've been testing for so long and there's just some 864 00:46:38,280 --> 00:46:40,400 Speaker 11: things you learn over time. And it was about the 865 00:46:40,520 --> 00:46:43,160 Speaker 11: ping ping drivers. And I'm not saying ping is the 866 00:46:43,200 --> 00:46:46,640 Speaker 11: best driver for everyone, but if everyone played a ping driver, 867 00:46:46,840 --> 00:46:50,200 Speaker 11: you would see a tremendous jump in performance by a 868 00:46:50,320 --> 00:46:53,400 Speaker 11: majority versus a minority. They make the best driver, not 869 00:46:53,520 --> 00:46:56,960 Speaker 11: for ever for one person, but for everyone right as 870 00:46:57,000 --> 00:47:00,239 Speaker 11: a whole, and I feel the same is Star need 871 00:47:00,239 --> 00:47:02,200 Speaker 11: to be true with LAB. They might not be the 872 00:47:02,280 --> 00:47:05,359 Speaker 11: number one performer for everyone, but they're gonna generally be 873 00:47:05,360 --> 00:47:08,840 Speaker 11: better for you than almost every other plutter you've ever tried. 874 00:47:24,560 --> 00:47:26,960 Speaker 6: Put another log on the fire. 875 00:47:30,280 --> 00:47:32,800 Speaker 3: Nobody here is get the time.