1 00:00:02,400 --> 00:00:06,760 Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. 2 00:00:08,560 --> 00:00:11,000 Speaker 2: This is the Bloomberg Business of Sports show, but we 3 00:00:11,039 --> 00:00:13,360 Speaker 2: explore the big money issues in the world of sports. 4 00:00:13,440 --> 00:00:15,800 Speaker 3: I'm Michael bar, I'm Scarlett Foo, and I'm Demi and 5 00:00:15,840 --> 00:00:17,600 Speaker 3: sas how are coming up on the show. 6 00:00:17,760 --> 00:00:21,480 Speaker 2: We are getting you ready for the Super Bowl. 7 00:00:22,040 --> 00:00:24,880 Speaker 3: We will hear Michael Barr from the presidents of both 8 00:00:25,280 --> 00:00:28,960 Speaker 3: NFL franchises, the San Francisco forty nine Ers president Al 9 00:00:29,000 --> 00:00:32,000 Speaker 3: Guido and Kansas City Chiefs president Mark Donovan. 10 00:00:32,120 --> 00:00:34,280 Speaker 1: A lot to look forward to. We're also going to 11 00:00:34,320 --> 00:00:36,640 Speaker 1: bring in a friend of the show, Amy Trask, the 12 00:00:36,720 --> 00:00:39,840 Speaker 1: former CEO of the then Oakland Raiders and right now 13 00:00:39,840 --> 00:00:42,320 Speaker 1: she's an analyst for CBS Sports. She is going to 14 00:00:42,360 --> 00:00:44,000 Speaker 1: help us set the scene for the Big Game and 15 00:00:44,200 --> 00:00:46,519 Speaker 1: what it's like having a Super Bowl in Vegas. 16 00:00:46,720 --> 00:00:49,559 Speaker 4: Everyone focuses on these two offenses, both of which have 17 00:00:49,720 --> 00:00:54,920 Speaker 4: phenomenal players. People are focused on Kittle versus Kelsey, people 18 00:00:54,920 --> 00:00:59,080 Speaker 4: are focused on, you know, Pachaco versus McCaffrey. There's a 19 00:00:59,080 --> 00:01:01,639 Speaker 4: lot of focus on I think we're going to see 20 00:01:01,680 --> 00:01:06,240 Speaker 4: a tremendous defensive struggle. Both of these teams have phenomenal defenses. 21 00:01:06,319 --> 00:01:09,039 Speaker 2: With just super bowling all over the place. All that 22 00:01:09,160 --> 00:01:13,000 Speaker 2: and more straight ahead on this special Big Game edition 23 00:01:13,040 --> 00:01:15,840 Speaker 2: of the Bloomberg Business of Sports. First, we have to 24 00:01:15,880 --> 00:01:18,480 Speaker 2: talk about a big headline that has some of the 25 00:01:18,560 --> 00:01:21,960 Speaker 2: heavy hitters in the sports media world joining force. 26 00:01:22,160 --> 00:01:25,959 Speaker 3: That's right, Disney's ESPN, Fox and Warner Brothers Discovery are 27 00:01:26,040 --> 00:01:29,640 Speaker 3: launching a sports streaming service together that will feature major 28 00:01:29,680 --> 00:01:30,840 Speaker 3: college and pro games. 29 00:01:31,160 --> 00:01:34,360 Speaker 1: Big big deal, and that includes ABC Networks and Warner 30 00:01:34,400 --> 00:01:37,720 Speaker 1: channels like TNT and TBS. But what's interesting, of course, 31 00:01:37,760 --> 00:01:40,440 Speaker 1: is who's left out of the deal. Comcasts NBC and 32 00:01:40,480 --> 00:01:44,520 Speaker 1: Paramount's CBS. When the headline broke my college Schanoli bask 33 00:01:44,600 --> 00:01:47,360 Speaker 1: and I spoke with Bloomberg News media reporter Chris Paulmery 34 00:01:47,400 --> 00:01:50,480 Speaker 1: about this deal and how unusual it is for these 35 00:01:50,520 --> 00:01:51,920 Speaker 1: media giants to team up like this. 36 00:01:52,160 --> 00:01:53,160 Speaker 5: It's very strange. 37 00:01:53,200 --> 00:01:55,400 Speaker 6: I mean, if you think about Hulu in the early days, 38 00:01:55,560 --> 00:01:58,400 Speaker 6: was kind of an experimental thing from a lot of 39 00:01:58,440 --> 00:02:01,639 Speaker 6: the big broadcasters, and at all ultimately unwound and Disney 40 00:02:01,680 --> 00:02:05,680 Speaker 6: owns all of it. This is certainly an unusual situation. 41 00:02:05,760 --> 00:02:08,120 Speaker 6: They haven't decided who's going to manage it yet, but 42 00:02:08,200 --> 00:02:11,799 Speaker 6: you can imagine there'll be fights over control and payments 43 00:02:11,840 --> 00:02:13,720 Speaker 6: and strategy and things like that. 44 00:02:13,840 --> 00:02:16,200 Speaker 5: So it's it's this is a very unique situation. 45 00:02:16,919 --> 00:02:17,080 Speaker 4: You know. 46 00:02:17,120 --> 00:02:19,040 Speaker 1: One thing that's missing, or two things that are missing 47 00:02:19,160 --> 00:02:22,359 Speaker 1: are NBC and CBS. The super Bowl is going to 48 00:02:22,400 --> 00:02:25,080 Speaker 1: be broadcast on CBS. There are nowhere in this partnership. 49 00:02:25,400 --> 00:02:27,520 Speaker 1: That's also kind of weird because you're not actually solving 50 00:02:27,520 --> 00:02:31,119 Speaker 1: any problems. You're just it's still fragmented, isn't it right? 51 00:02:31,280 --> 00:02:33,440 Speaker 6: You know, so you're still going to need those two 52 00:02:33,480 --> 00:02:36,120 Speaker 6: other subscriptions if you want to get the complete you know, 53 00:02:36,240 --> 00:02:40,000 Speaker 6: major broadcast package. And of course Apple and Amazon are 54 00:02:40,040 --> 00:02:43,079 Speaker 6: also getting major sports, right, So this doesn't solve everything, 55 00:02:43,440 --> 00:02:45,280 Speaker 6: but it's sort of a step in the direction of 56 00:02:45,320 --> 00:02:47,920 Speaker 6: the people who don't want to pay for cable but 57 00:02:48,160 --> 00:02:51,000 Speaker 6: really want all those sort of you know, premiere shows, 58 00:02:51,080 --> 00:02:54,840 Speaker 6: you know Fox, you know afternoon Monday night football, all 59 00:02:54,880 --> 00:02:58,160 Speaker 6: of that, you know, the college tournaments, March Madness, and that. 60 00:02:58,639 --> 00:03:01,400 Speaker 1: The best quote I've heard out media is the history 61 00:03:01,400 --> 00:03:03,600 Speaker 1: of media is bundling and unbundling. So this is just 62 00:03:03,639 --> 00:03:04,200 Speaker 1: bundling once. 63 00:03:04,240 --> 00:03:06,480 Speaker 7: Intensionally, they're all friends until there's not, and we will 64 00:03:06,560 --> 00:03:09,120 Speaker 7: remember that all of these titans of this industry are 65 00:03:09,200 --> 00:03:12,080 Speaker 7: facing strategic questions of their own. Chris, what does this 66 00:03:12,200 --> 00:03:19,560 Speaker 7: mean for Warner Brothers, Discovery and ESPN Disney in particular, Well. 67 00:03:19,400 --> 00:03:21,440 Speaker 6: You know this the breat is his questions now in 68 00:03:21,480 --> 00:03:25,360 Speaker 6: Disney reports tomorrow. You know what that whole strategy of 69 00:03:25,400 --> 00:03:28,560 Speaker 6: taking ESPN direct there was. You know, they've always had 70 00:03:28,760 --> 00:03:32,040 Speaker 6: ESPN Plus, which has some little lesser sports, but Bob Eiker, 71 00:03:32,120 --> 00:03:34,920 Speaker 6: the CEO, has talked about a direct version that may 72 00:03:34,960 --> 00:03:40,000 Speaker 6: no longer be needed if this package exists. For Warner Brothers, 73 00:03:40,120 --> 00:03:43,160 Speaker 6: you know, they're you know, looking for different ways to 74 00:03:43,200 --> 00:03:46,160 Speaker 6: monetize the content that they've got. So this is another 75 00:03:46,480 --> 00:03:49,560 Speaker 6: avenue for that. Same with Fox, which doesn't really have 76 00:03:49,640 --> 00:03:52,880 Speaker 6: a streaming service, and so you know this is their 77 00:03:52,960 --> 00:03:57,720 Speaker 6: way to capture that new subscriber. But again, this is 78 00:03:57,720 --> 00:04:00,040 Speaker 6: not great news for the cable bundles. You know, the 79 00:04:00,080 --> 00:04:04,320 Speaker 6: traditional cable guys, Comcast, Charter and all those folks. There's 80 00:04:04,400 --> 00:04:06,400 Speaker 6: less reason now to subscribe to those who you can 81 00:04:06,400 --> 00:04:08,840 Speaker 6: get the sports live yeah, direct from this. 82 00:04:09,280 --> 00:04:12,520 Speaker 2: That's Bloomberg's Chris Paul Mary speaking right after the deal 83 00:04:12,560 --> 00:04:15,760 Speaker 2: with Scarlett and now our colleagues and Ali Basik. We're 84 00:04:15,840 --> 00:04:19,440 Speaker 2: hearing this new streaming service, like you had mentioned earlier, 85 00:04:19,520 --> 00:04:22,400 Speaker 2: could cost about forty dollars a month, and that's a 86 00:04:22,480 --> 00:04:25,599 Speaker 2: story we'll be keeping an eye on as it develops. Now, 87 00:04:25,680 --> 00:04:29,400 Speaker 2: we turned back to the big game man, Kansas City 88 00:04:29,480 --> 00:04:31,479 Speaker 2: Chiefs President Mark Donovan. 89 00:04:31,680 --> 00:04:34,400 Speaker 1: Yeah, he is returning to the Super Bowl for the 90 00:04:34,480 --> 00:04:37,600 Speaker 1: fourth time in five years. Imagine that. So we got 91 00:04:37,640 --> 00:04:39,560 Speaker 1: a chance to speak with him about the run up, 92 00:04:39,600 --> 00:04:41,400 Speaker 1: the preparations to the big moment. 93 00:04:41,560 --> 00:04:44,960 Speaker 2: What Nee, I just wanted to say that because I 94 00:04:45,040 --> 00:04:48,000 Speaker 2: love Keith Jackson. Let's listen to a bit of that conversation, 95 00:04:48,080 --> 00:04:51,719 Speaker 2: starting with whether Donovan is ready to call his chiefs 96 00:04:51,760 --> 00:04:52,360 Speaker 2: and dynasts. 97 00:04:52,400 --> 00:04:54,120 Speaker 5: We're not going to use the D word just yet. 98 00:04:54,240 --> 00:04:56,560 Speaker 8: We're going to focus on doing we've done all season long, 99 00:04:56,640 --> 00:04:59,960 Speaker 8: and leaving each other and getting through Sunday with another 100 00:05:00,240 --> 00:05:02,480 Speaker 8: victory and hopefully another super Bowl championship. 101 00:05:02,720 --> 00:05:04,520 Speaker 1: Now, for those who are not making it to Vegas, 102 00:05:04,600 --> 00:05:07,599 Speaker 1: the Super Bowl is the ultimate appointment viewing TV experience. 103 00:05:07,640 --> 00:05:09,320 Speaker 1: For five months of the year, we know NFL games 104 00:05:09,360 --> 00:05:13,200 Speaker 1: top the ratings. Alex, your daughter is a huge tailor, 105 00:05:13,240 --> 00:05:15,560 Speaker 1: swift Fean, has she been watching NFL. 106 00:05:15,320 --> 00:05:16,839 Speaker 9: Games no, but she might on Sunday. 107 00:05:17,040 --> 00:05:21,280 Speaker 1: There you go. So everyone is watching football, including young girls, 108 00:05:21,320 --> 00:05:22,040 Speaker 1: teenage girls. 109 00:05:22,480 --> 00:05:22,720 Speaker 10: Mark. 110 00:05:22,839 --> 00:05:25,080 Speaker 1: Is there still an untapped demographic in the US that 111 00:05:25,160 --> 00:05:27,520 Speaker 1: the NFL has yet to reach or win over? 112 00:05:29,040 --> 00:05:32,159 Speaker 8: Absolutely. I think there's an untapped market in the US. 113 00:05:32,240 --> 00:05:36,039 Speaker 8: I think there's an untapped market internationally. And I think 114 00:05:36,279 --> 00:05:40,760 Speaker 8: to you, olet this point. You know, our demographic reach 115 00:05:41,000 --> 00:05:43,080 Speaker 8: has continued to expand. So if you look at the 116 00:05:43,160 --> 00:05:47,000 Speaker 8: traditional NFL fan over the years, like any sport, it 117 00:05:47,040 --> 00:05:50,680 Speaker 8: has aged. And the reality is with this product that 118 00:05:50,720 --> 00:05:53,120 Speaker 8: we put out there, with the fact that the NFL 119 00:05:53,320 --> 00:05:58,880 Speaker 8: games themselves have just generated this enormous rating surge that 120 00:05:59,000 --> 00:06:03,039 Speaker 8: really separates it from just about any other content on television, 121 00:06:03,360 --> 00:06:06,520 Speaker 8: and then go deeper into that, you see the demographic shifts. 122 00:06:06,720 --> 00:06:10,080 Speaker 8: And our team, fortunately is one of those teams that's 123 00:06:10,080 --> 00:06:12,799 Speaker 8: been able to deliver really really strong revenue, really really 124 00:06:12,839 --> 00:06:16,920 Speaker 8: strong ratings, and within those ratings, really expand the demographic 125 00:06:16,960 --> 00:06:17,640 Speaker 8: of our fan base. 126 00:06:17,880 --> 00:06:20,120 Speaker 1: And of course, Taylor Swift responsible for part of that 127 00:06:20,160 --> 00:06:23,080 Speaker 1: because she's dating the tight end Travis Kelcey. According to 128 00:06:23,080 --> 00:06:26,400 Speaker 1: one estimate, she has increased the value of your franchise 129 00:06:26,440 --> 00:06:28,800 Speaker 1: by more than three hundred and thirty million dollars. Does 130 00:06:28,839 --> 00:06:29,839 Speaker 1: that sound right to you. 131 00:06:31,040 --> 00:06:33,640 Speaker 8: Well, she's been a positive impact on the entire league 132 00:06:33,640 --> 00:06:36,120 Speaker 8: and obviously a huge impact on the Kansas City Chiefs. 133 00:06:37,000 --> 00:06:39,600 Speaker 8: I would say this that she's had a huge impact. 134 00:06:40,760 --> 00:06:43,920 Speaker 8: I'll go back to that demographic point, that she's had 135 00:06:43,920 --> 00:06:45,279 Speaker 8: a huge impact. 136 00:06:45,000 --> 00:06:47,039 Speaker 5: In expanding our demographics. 137 00:06:47,040 --> 00:06:50,240 Speaker 8: So to Alex's point earlier, her daughter is now a 138 00:06:50,240 --> 00:06:52,600 Speaker 8: fan of the NFL and probably a fan of the 139 00:06:52,680 --> 00:06:55,640 Speaker 8: Chiefs because she's a fan of Taylor Swift. That we've 140 00:06:55,680 --> 00:06:59,479 Speaker 8: seen that internationally, and the timing of this for us 141 00:06:59,560 --> 00:07:02,120 Speaker 8: has been really really positive. If you look at what 142 00:07:02,320 --> 00:07:06,440 Speaker 8: our ratings have done over the years pre Taylor, we've 143 00:07:06,440 --> 00:07:09,000 Speaker 8: been on a really really good run, and winning super 144 00:07:09,000 --> 00:07:11,720 Speaker 8: Bowls and having success is a big driver of that. 145 00:07:12,480 --> 00:07:15,960 Speaker 8: If they're expanding internationally in the games in Germany, that's 146 00:07:16,000 --> 00:07:19,280 Speaker 8: expanded that further. Yeah. Then you add the fact that 147 00:07:19,400 --> 00:07:22,400 Speaker 8: Taylor and Travis are a couple right now and her 148 00:07:22,480 --> 00:07:25,239 Speaker 8: international fan base all of a sudden, we're playing in Germany. 149 00:07:25,280 --> 00:07:27,720 Speaker 8: All those things match up and really help us girl 150 00:07:27,720 --> 00:07:28,200 Speaker 8: crety quickly. 151 00:07:28,200 --> 00:07:30,400 Speaker 9: I think there's betting on whether or not Taylor Swift 152 00:07:30,480 --> 00:07:32,080 Speaker 9: can get from Japan to the Super Bowl. Like, I 153 00:07:32,120 --> 00:07:34,520 Speaker 9: think that you can now bet on that mark to 154 00:07:34,560 --> 00:07:37,120 Speaker 9: that point and forgive the question, it's really hard to 155 00:07:37,160 --> 00:07:39,760 Speaker 9: know where to watch football in terms of streaming, what 156 00:07:39,840 --> 00:07:42,360 Speaker 9: channel and cable for someone who doesn't follow on a 157 00:07:42,360 --> 00:07:44,120 Speaker 9: regular basis, how. 158 00:07:44,360 --> 00:07:46,080 Speaker 10: Do I manage that? How do you manage that? 159 00:07:47,160 --> 00:07:50,760 Speaker 8: Yeah, So it's been a really important point for our 160 00:07:50,880 --> 00:07:53,520 Speaker 8: league as a general point, and you know, when you 161 00:07:53,520 --> 00:07:56,920 Speaker 8: look at the NFL versus other sports leagues. The commissioner 162 00:07:57,000 --> 00:08:00,520 Speaker 8: made a comment yesterday during his press conference that you know, 163 00:08:00,600 --> 00:08:02,320 Speaker 8: we're one of the few teams, one of a few 164 00:08:02,400 --> 00:08:04,960 Speaker 8: leagues that actually puts the majority of its content on 165 00:08:05,040 --> 00:08:06,240 Speaker 8: over the air free television. 166 00:08:07,720 --> 00:08:08,440 Speaker 5: The world is. 167 00:08:08,440 --> 00:08:13,200 Speaker 8: Changing and consumers are consuming content differently. You know, I 168 00:08:13,440 --> 00:08:16,040 Speaker 8: use the example of Germany. A few minutes ago. You know, 169 00:08:16,120 --> 00:08:19,720 Speaker 8: our game in Germany was the highest rated game in 170 00:08:19,760 --> 00:08:23,240 Speaker 8: the history of international broadcasts. You know, a few weeks later, 171 00:08:23,240 --> 00:08:25,520 Speaker 8: we're in the playoffs and our playoff game in the 172 00:08:25,560 --> 00:08:29,200 Speaker 8: wild card round against the Dolphins was streamed on Peacock. 173 00:08:29,800 --> 00:08:32,640 Speaker 8: While there are critics of that, the reality is that 174 00:08:32,679 --> 00:08:34,520 Speaker 8: twenty three million viewers. 175 00:08:34,960 --> 00:08:35,880 Speaker 5: Tuned in Peacock. 176 00:08:36,040 --> 00:08:40,520 Speaker 8: It was the highest streamed game and highest streamed event 177 00:08:40,720 --> 00:08:44,439 Speaker 8: in the history of stream So the consumers are everywhere, and. 178 00:08:44,400 --> 00:08:46,680 Speaker 5: The consumers are going to find us in general. 179 00:08:47,120 --> 00:08:49,640 Speaker 8: The reality is back to that demographic point that this 180 00:08:49,840 --> 00:08:52,959 Speaker 8: streaming audience of that game against the Dolphins in the 181 00:08:53,000 --> 00:08:55,920 Speaker 8: playoff round actually was one of the younger audience in 182 00:08:55,960 --> 00:08:58,560 Speaker 8: the history of playoff games. So it actually reduced the 183 00:08:58,559 --> 00:09:01,360 Speaker 8: average age by about ten years, right. So that's a 184 00:09:01,440 --> 00:09:04,720 Speaker 8: really powerful point when you look at how our product 185 00:09:04,760 --> 00:09:05,600 Speaker 8: is being consumed. 186 00:09:05,960 --> 00:09:08,600 Speaker 1: You talked about the Chiefs growing its brand overseas in 187 00:09:08,640 --> 00:09:12,000 Speaker 1: places like Germany. How would you characterize marketing the team 188 00:09:12,240 --> 00:09:15,360 Speaker 1: to a Kansas city specific market, which obviously you dominate, 189 00:09:15,480 --> 00:09:18,800 Speaker 1: versus an international market or even the national market here 190 00:09:18,800 --> 00:09:19,280 Speaker 1: in the US. 191 00:09:20,200 --> 00:09:22,319 Speaker 5: Yeah, it's an amazing opportunity for us right now. 192 00:09:22,320 --> 00:09:24,400 Speaker 8: And I'll go back to that point about the timing 193 00:09:24,440 --> 00:09:25,479 Speaker 8: and everything converging. 194 00:09:26,080 --> 00:09:27,640 Speaker 5: It started with our founder. 195 00:09:27,640 --> 00:09:31,240 Speaker 8: Lamar Hunt, who really really believed in the growth of 196 00:09:31,280 --> 00:09:33,880 Speaker 8: this game worldwide, and he was thinking that in the 197 00:09:33,880 --> 00:09:36,800 Speaker 8: sixties and the seventies. Now we have the opportunity with 198 00:09:36,840 --> 00:09:42,760 Speaker 8: the NFL to literally expand our broadcast rate, our reach internationally. 199 00:09:43,240 --> 00:09:47,280 Speaker 8: I mentioned that game in Germany that created an opportunity for. 200 00:09:47,360 --> 00:09:49,559 Speaker 5: Us to just expand our fan base. 201 00:09:49,640 --> 00:09:52,280 Speaker 8: We saw that in fifteen and fourteen we were in 202 00:09:52,280 --> 00:09:54,960 Speaker 8: London to play a game in London and we saw 203 00:09:55,000 --> 00:09:58,000 Speaker 8: the same thing. Fans are coming worldwide to come to 204 00:09:58,120 --> 00:10:01,720 Speaker 8: the Chiefs games to experience the chief product. And now 205 00:10:02,160 --> 00:10:05,160 Speaker 8: all this is combining, right, you can see things live 206 00:10:05,200 --> 00:10:06,600 Speaker 8: in place you've never seen before. 207 00:10:06,840 --> 00:10:07,160 Speaker 5: Got it? 208 00:10:07,240 --> 00:10:07,640 Speaker 10: Got it? 209 00:10:07,880 --> 00:10:11,480 Speaker 1: You mentioned Hunt. Mister Hunt. The Chief's owner right now 210 00:10:11,559 --> 00:10:13,840 Speaker 1: is Clark Hunt, and he told Bloomberg News that he 211 00:10:13,840 --> 00:10:16,600 Speaker 1: sees private equity investors as a potential source of capital 212 00:10:17,040 --> 00:10:20,400 Speaker 1: for franchises. From where you sit, that obviously hasn't happened yet. 213 00:10:20,400 --> 00:10:22,959 Speaker 1: But from where you sit, what operational value and best 214 00:10:22,960 --> 00:10:27,720 Speaker 1: practices would institutional investors like hedge funds bring to the league. 215 00:10:27,720 --> 00:10:30,559 Speaker 1: Do you think it'd be good for the league the 216 00:10:30,600 --> 00:10:33,080 Speaker 1: way it has been for European football? Or has it 217 00:10:33,080 --> 00:10:34,360 Speaker 1: not been good for European football? 218 00:10:35,280 --> 00:10:37,160 Speaker 8: I think you've seen it across all sports. Look at 219 00:10:37,160 --> 00:10:39,679 Speaker 8: the NBA and the amount of institutional investors who are there. 220 00:10:40,960 --> 00:10:42,679 Speaker 8: You know, the NFL does a really, really a job 221 00:10:42,720 --> 00:10:45,559 Speaker 8: of this. They're very methodical. We look at things and 222 00:10:46,040 --> 00:10:47,719 Speaker 8: try to learn from others and then we try to 223 00:10:47,720 --> 00:10:49,920 Speaker 8: figure out what's best for us. Our model has worked 224 00:10:50,000 --> 00:10:53,240 Speaker 8: very very well over the years. We've formed a committee. 225 00:10:53,480 --> 00:10:56,480 Speaker 8: Our chairman, Clerk County's on that committee that is looking 226 00:10:56,480 --> 00:10:58,120 Speaker 8: at this right now and trying to figure out does 227 00:10:58,160 --> 00:10:59,880 Speaker 8: this make sense for us as a league, one of 228 00:10:59,880 --> 00:11:02,520 Speaker 8: the pros and what are the cons. We have a 229 00:11:02,559 --> 00:11:05,600 Speaker 8: meeting coming up in March, and that committee is planning 230 00:11:05,640 --> 00:11:08,160 Speaker 8: to present to the owners their findings. I expect that 231 00:11:08,160 --> 00:11:10,000 Speaker 8: you're going to see this in the future. We're going 232 00:11:10,080 --> 00:11:12,000 Speaker 8: to take it like we take everything. We're going to 233 00:11:12,040 --> 00:11:14,079 Speaker 8: be very methodical and we're gonna do the right thing 234 00:11:14,080 --> 00:11:15,200 Speaker 8: for the National Football League. 235 00:11:15,280 --> 00:11:15,439 Speaker 10: Mark. 236 00:11:15,440 --> 00:11:16,920 Speaker 9: Do you think that those kind of investments, if and 237 00:11:16,960 --> 00:11:19,040 Speaker 9: when they come, will be passive active? 238 00:11:19,200 --> 00:11:19,880 Speaker 10: Does it matter? 239 00:11:19,960 --> 00:11:21,760 Speaker 9: Has it paid off in Europe in the same way 240 00:11:21,760 --> 00:11:22,559 Speaker 9: that you might expect. 241 00:11:23,600 --> 00:11:25,800 Speaker 8: Yeah, it's hard to say right now until this committee 242 00:11:25,800 --> 00:11:27,960 Speaker 8: comes back to us. I would say that when you 243 00:11:28,040 --> 00:11:30,160 Speaker 8: look at all the models that are out there, you 244 00:11:30,160 --> 00:11:31,959 Speaker 8: look at what has happened in the NBA, you look 245 00:11:32,000 --> 00:11:35,760 Speaker 8: at what has happened internationally with Premier League. We'll take 246 00:11:35,800 --> 00:11:38,600 Speaker 8: that as evidence, We'll take that as best practices. We'll 247 00:11:38,679 --> 00:11:41,400 Speaker 8: learn from their successes. And we'll learn from their mistakes. 248 00:11:41,440 --> 00:11:43,720 Speaker 8: So I think it's a little premature to make a 249 00:11:43,760 --> 00:11:47,000 Speaker 8: decision right now, but we're going to take this finding 250 00:11:47,040 --> 00:11:49,480 Speaker 8: from our committee and then we'll make decisions based on that. 251 00:11:49,800 --> 00:11:51,320 Speaker 1: All right, Mark, we got to leave it there, But 252 00:11:51,360 --> 00:11:53,079 Speaker 1: before we go, are you willing to give us a 253 00:11:53,080 --> 00:11:54,319 Speaker 1: prediction on the final score? 254 00:11:54,520 --> 00:11:58,160 Speaker 8: Well, my hope is that our team and our fans 255 00:11:58,760 --> 00:12:01,080 Speaker 8: continue to believe in the things we've done all season long, 256 00:12:02,080 --> 00:12:04,240 Speaker 8: trust each other, and have some success on Sunday and 257 00:12:04,240 --> 00:12:05,640 Speaker 8: hopefully bring another trophy home. 258 00:12:05,559 --> 00:12:06,200 Speaker 5: To Kansas City. 259 00:12:06,400 --> 00:12:09,920 Speaker 2: That's Kansas City Chiefs President Mark Donovan with our own 260 00:12:10,040 --> 00:12:14,200 Speaker 2: Scarlett Foo and our colleague Alex squil Up. Next on 261 00:12:14,240 --> 00:12:16,880 Speaker 2: the show, we hear from the president of San Francisco 262 00:12:17,000 --> 00:12:20,640 Speaker 2: forty nine ers Al Guido. You're listening to a special 263 00:12:20,800 --> 00:12:24,640 Speaker 2: Big Game edition of Bloomberg Business of Sports from Bloomberg 264 00:12:24,760 --> 00:12:34,599 Speaker 2: Radio around the world. This is the Bloomberg Business of 265 00:12:34,640 --> 00:12:36,880 Speaker 2: Sports show. We explore the big money issues in the 266 00:12:36,880 --> 00:12:40,880 Speaker 2: world of sports. Michael Barr along with my colleague Scarlett 267 00:12:40,880 --> 00:12:45,679 Speaker 2: Foo and Damian Sasauer. It is a special Big Game 268 00:12:46,080 --> 00:12:48,920 Speaker 2: edition of the show. Today we're hearing from the leaders 269 00:12:48,920 --> 00:12:51,960 Speaker 2: of both teams. Now, if you've missed our conversation with 270 00:12:52,120 --> 00:12:55,440 Speaker 2: Kansas City Chiefs president Mark Donovan, check it out on 271 00:12:55,520 --> 00:12:58,640 Speaker 2: demand right now on the Bloomberg Business of Sports podcast. 272 00:12:59,040 --> 00:13:01,760 Speaker 2: Find that on Apple, Spotify and anywhere else you get 273 00:13:01,800 --> 00:13:02,360 Speaker 2: your podcast. 274 00:13:02,400 --> 00:13:04,600 Speaker 1: All right now, we bring in San Francisco forty nine 275 00:13:04,679 --> 00:13:07,960 Speaker 1: Ers president Al Guido. Al is also chairman and CEO 276 00:13:08,160 --> 00:13:10,400 Speaker 1: of a company called Elevate. It's kind of a management 277 00:13:10,440 --> 00:13:14,200 Speaker 1: consultant for the live sports and entertainment industry. They have 278 00:13:14,320 --> 00:13:16,560 Speaker 1: just made an announcement, so we go to him. 279 00:13:16,720 --> 00:13:20,200 Speaker 2: Mister Guido, Welcome to the Bloomberg Business of Sports. 280 00:13:20,280 --> 00:13:22,240 Speaker 10: Thanks so much for having me on. I really appreciate 281 00:13:22,320 --> 00:13:22,680 Speaker 10: the time. 282 00:13:23,000 --> 00:13:25,959 Speaker 2: You know what I always say, the number one story 283 00:13:26,000 --> 00:13:28,560 Speaker 2: out of all of this, I know has been you know, 284 00:13:28,600 --> 00:13:31,360 Speaker 2: we had the Taylor Swift this and that whatever, but 285 00:13:31,400 --> 00:13:35,640 Speaker 2: you guys got mister Irrelevant rock party and now this 286 00:13:35,760 --> 00:13:39,920 Speaker 2: guy can win a Super Bowl as a starting quarterback. 287 00:13:39,960 --> 00:13:40,960 Speaker 5: Out Yeah. 288 00:13:41,360 --> 00:13:44,360 Speaker 10: Well, it's been a great ride for Brock and our 289 00:13:44,520 --> 00:13:47,920 Speaker 10: entire team. You can argue it started last year for him, 290 00:13:48,120 --> 00:13:49,880 Speaker 10: and I know we came up short in that NFC 291 00:13:50,000 --> 00:13:51,920 Speaker 10: title game when he got hurt a couple of plays 292 00:13:51,920 --> 00:13:53,920 Speaker 10: in and so to have him have the year that 293 00:13:53,960 --> 00:13:57,520 Speaker 10: he had being the MVP conversation and be playing in 294 00:13:57,559 --> 00:14:00,000 Speaker 10: this game against Patrick Mahomes, it's a fantastic story line. 295 00:14:00,240 --> 00:14:02,480 Speaker 10: And then to do it against the backdrop of Las 296 00:14:02,600 --> 00:14:04,640 Speaker 10: Vegas and everything else we got going on. It's just 297 00:14:04,640 --> 00:14:06,360 Speaker 10: a really exciting time for our franchise. 298 00:14:07,160 --> 00:14:10,040 Speaker 1: Absolutely, And I know that you've been in Vegas. What 299 00:14:10,120 --> 00:14:12,600 Speaker 1: are you guys talking about? What's the buzz right now 300 00:14:12,679 --> 00:14:15,600 Speaker 1: in Vegas when it comes to the business side of 301 00:14:16,000 --> 00:14:18,760 Speaker 1: professional football? Because I know that you're not overseeing anything 302 00:14:18,760 --> 00:14:21,480 Speaker 1: on the field, they have their own people for that, 303 00:14:21,600 --> 00:14:24,960 Speaker 1: but you overlook everything else For the organization. 304 00:14:24,680 --> 00:14:26,600 Speaker 10: It's been a world win ever since we really clinched. 305 00:14:26,600 --> 00:14:29,200 Speaker 10: Be honest with you, We've we spent quite a bit 306 00:14:29,240 --> 00:14:32,520 Speaker 10: of time getting our staff ready, getting our players situated. 307 00:14:32,840 --> 00:14:34,800 Speaker 10: The NFL is a great partner here, but we took 308 00:14:35,280 --> 00:14:38,600 Speaker 10: five planes, over two thousand plus guests. We've booked over 309 00:14:38,640 --> 00:14:42,080 Speaker 10: a thousand rooms. All of our partners are here with us, 310 00:14:42,120 --> 00:14:43,720 Speaker 10: and you know, I can't list all of them, but 311 00:14:43,840 --> 00:14:47,440 Speaker 10: Levi's and Nighted Airlines, Adobe, BSAP, Comcast, Cisco. I mean, 312 00:14:47,480 --> 00:14:50,520 Speaker 10: you name it with the who's who of really the 313 00:14:50,520 --> 00:14:53,720 Speaker 10: Bay Area and our partner list and we're hosting probably 314 00:14:53,760 --> 00:14:57,000 Speaker 10: twenty events and frankly, it's been really flawless. I give 315 00:14:57,000 --> 00:14:59,160 Speaker 10: credit for the NFL and the Las Vegas Host Committee 316 00:14:59,200 --> 00:15:00,520 Speaker 10: for putting on a great show so far. 317 00:15:00,960 --> 00:15:03,760 Speaker 3: Now, you mentioned the Bay Area Committee, and I know 318 00:15:03,800 --> 00:15:05,680 Speaker 3: you're on the board for the Bay Area Host Committee, 319 00:15:05,720 --> 00:15:07,200 Speaker 3: and I know you're in Vegas, and I know I 320 00:15:07,200 --> 00:15:08,720 Speaker 3: want to ask you about Brock Party. I want to 321 00:15:08,720 --> 00:15:10,440 Speaker 3: ask you about CMC. I want to ask you about 322 00:15:10,480 --> 00:15:12,760 Speaker 3: John Lynch, Kyle Shanahan, I want to ask you about Vegas. 323 00:15:12,760 --> 00:15:14,760 Speaker 3: But I got to ask you what is going on 324 00:15:14,800 --> 00:15:16,800 Speaker 3: in the Bay Area? Lost the Oakland a's you know 325 00:15:16,920 --> 00:15:18,960 Speaker 3: now that you've got you know, the PAC twelve dissolving, 326 00:15:19,000 --> 00:15:22,320 Speaker 3: what's the plan for you Cal Berkeley, for Stanford they're 327 00:15:22,360 --> 00:15:24,840 Speaker 3: in the ACC. Now, what are you and the team 328 00:15:24,920 --> 00:15:28,320 Speaker 3: and the organization planning to do to bring sports back 329 00:15:28,480 --> 00:15:30,680 Speaker 3: after some of the losses we've seen in the last 330 00:15:30,680 --> 00:15:31,080 Speaker 3: few years. 331 00:15:31,160 --> 00:15:34,239 Speaker 10: Yeah, Danman, it's a really interesting time in the sports ecosystem, 332 00:15:34,280 --> 00:15:36,760 Speaker 10: I mean not in professional and obviously you mentioned college 333 00:15:36,760 --> 00:15:41,240 Speaker 10: and disruption that we're seeing. We're really blessed at the 334 00:15:41,280 --> 00:15:43,560 Speaker 10: forty nine ers to be in the Bay Area, obviously 335 00:15:43,600 --> 00:15:46,160 Speaker 10: opening up Levi Stadium ten years ago. We've hosted one 336 00:15:46,240 --> 00:15:48,840 Speaker 10: hundred and fifty five events. We've done two billion dollars 337 00:15:48,880 --> 00:15:51,400 Speaker 10: in economic impact. We've hosted a Super Bowl, we're about 338 00:15:51,400 --> 00:15:54,120 Speaker 10: to host another. We just got word the other day 339 00:15:54,200 --> 00:15:56,200 Speaker 10: with the FIFA announcement that we're going to host six 340 00:15:56,680 --> 00:15:59,480 Speaker 10: World Cup matches, and so I could not the Bay 341 00:15:59,520 --> 00:16:02,840 Speaker 10: is such a strong market super Bowl six, super Bowl 342 00:16:03,160 --> 00:16:05,320 Speaker 10: and we know you know the you know where the 343 00:16:05,400 --> 00:16:08,800 Speaker 10: Raiders and obviously the a's conversations going on right now. 344 00:16:08,840 --> 00:16:12,320 Speaker 10: But frankly, for us, we've always We've been there since 345 00:16:12,400 --> 00:16:15,600 Speaker 10: nineteen forty six for the original team. We've won five 346 00:16:15,640 --> 00:16:18,640 Speaker 10: Super Bowl trophies. We've had unprecedented success. But really the 347 00:16:18,720 --> 00:16:22,920 Speaker 10: last ten years have been fantastic, And on my elevate side, Namian, 348 00:16:23,240 --> 00:16:25,280 Speaker 10: I'm really focused in on a lot of what's happening 349 00:16:25,320 --> 00:16:27,760 Speaker 10: inside the college sports world. We're actually working right now 350 00:16:27,800 --> 00:16:30,560 Speaker 10: with Stanford and doing some work with cal We represent 351 00:16:30,600 --> 00:16:34,440 Speaker 10: over one hundred different universities, and you're right, you know, 352 00:16:34,520 --> 00:16:37,560 Speaker 10: between name, image and likeness, to the transfer portal, to 353 00:16:38,040 --> 00:16:41,440 Speaker 10: the labor conversations going on right now, to Charlie now 354 00:16:41,480 --> 00:16:44,000 Speaker 10: running the NCAA and all the things that are happening. 355 00:16:44,320 --> 00:16:46,320 Speaker 10: It's just really if you think about media, if you 356 00:16:46,320 --> 00:16:49,240 Speaker 10: think about on field and off field, I don't know 357 00:16:49,280 --> 00:16:51,240 Speaker 10: that There's been a time in my lifetime that I've 358 00:16:51,280 --> 00:16:55,360 Speaker 10: seen as much and I would say mostly positive disruption 359 00:16:55,440 --> 00:16:56,760 Speaker 10: that's happening in the space. 360 00:16:56,640 --> 00:16:58,360 Speaker 3: And for our audience, let me be clear. In addition 361 00:16:58,360 --> 00:17:00,680 Speaker 3: to being president of San Francisco forty nine Ers, al 362 00:17:00,720 --> 00:17:03,880 Speaker 3: Guido is also chairman and CEO of Elevate, which is 363 00:17:03,880 --> 00:17:07,200 Speaker 3: a sports and entertainment agency and it's also I believe, 364 00:17:07,200 --> 00:17:09,920 Speaker 3: the agency that's now running the players and tour championships 365 00:17:09,960 --> 00:17:12,560 Speaker 3: for the PGA. I just have to ask you what 366 00:17:12,640 --> 00:17:15,480 Speaker 3: does curated premium services mean? And can I try them? 367 00:17:15,520 --> 00:17:20,080 Speaker 3: I mean, what is the ultra hospitality premium miss behind 368 00:17:20,119 --> 00:17:22,720 Speaker 3: the scenes experiences. Talk to us about what you have 369 00:17:22,800 --> 00:17:24,000 Speaker 3: planned for some of these events. 370 00:17:24,280 --> 00:17:26,359 Speaker 10: Oh so, I mean, I think what's happening in the 371 00:17:26,359 --> 00:17:28,720 Speaker 10: world of golf. I mean, you all covered on the 372 00:17:28,760 --> 00:17:31,480 Speaker 10: network in the pod and of course you know the 373 00:17:31,960 --> 00:17:35,199 Speaker 10: rumors out there now around the North American investment. But 374 00:17:35,320 --> 00:17:37,359 Speaker 10: we've been proud to partner with the PGA for a 375 00:17:37,400 --> 00:17:40,200 Speaker 10: number of years and now adding on the Presidents Cup 376 00:17:40,240 --> 00:17:43,639 Speaker 10: and the Players Championship. There's so much great hospitality on 377 00:17:43,680 --> 00:17:46,800 Speaker 10: golf course. I always say like it is the perfect freedom, 378 00:17:46,840 --> 00:17:49,639 Speaker 10: the dream. There's eighteen holes. You can have a different 379 00:17:49,680 --> 00:17:53,120 Speaker 10: experience within each hole. And so for us, we're curating 380 00:17:53,160 --> 00:17:55,359 Speaker 10: from literally the time you leave your house, so you 381 00:17:55,440 --> 00:17:58,440 Speaker 10: might not even be in market. So your airfare, your 382 00:17:58,480 --> 00:18:01,440 Speaker 10: car rental when you get there, your hotel, you're meet 383 00:18:01,440 --> 00:18:04,240 Speaker 10: and greets on course, whether it's on the practice rounds 384 00:18:04,240 --> 00:18:07,240 Speaker 10: on Tuesday and Wednesday, all the way up through the competition. 385 00:18:07,680 --> 00:18:09,160 Speaker 10: And so what I would say is go on those 386 00:18:09,160 --> 00:18:11,560 Speaker 10: websites if you're a big golfin and elevate as a 387 00:18:11,560 --> 00:18:14,280 Speaker 10: proud partner of those and we'll curate the best experiences 388 00:18:14,560 --> 00:18:17,959 Speaker 10: whether you're a casual fan or whether you're hosting your 389 00:18:17,960 --> 00:18:22,119 Speaker 10: company outing. But we think off in our minds. We 390 00:18:22,160 --> 00:18:23,919 Speaker 10: know there's a lot of conversation about it, but we 391 00:18:23,920 --> 00:18:26,320 Speaker 10: think it's on the rise given the young stars, and 392 00:18:26,359 --> 00:18:28,840 Speaker 10: we've just seen what attendance has been like at these 393 00:18:28,880 --> 00:18:31,119 Speaker 10: premier tournaments, so it's fantastic. 394 00:18:31,160 --> 00:18:33,639 Speaker 1: Do you've just announced that the firm has acquired a 395 00:18:33,680 --> 00:18:37,080 Speaker 1: global executive search firm, So I'm curious to hear about 396 00:18:37,119 --> 00:18:40,199 Speaker 1: the kind of demand there is for executives in the 397 00:18:40,240 --> 00:18:44,080 Speaker 1: live entertainment and sports experience industry right now. What is 398 00:18:44,080 --> 00:18:48,280 Speaker 1: the right mix of experience that teams, franchises, leagues are 399 00:18:48,280 --> 00:18:50,639 Speaker 1: looking for. Does everyone need a college degree or can 400 00:18:50,680 --> 00:18:52,480 Speaker 1: you kind of work your way up from the equipment 401 00:18:52,520 --> 00:18:53,400 Speaker 1: room star. 402 00:18:53,400 --> 00:18:55,640 Speaker 10: Thank you for asking, and we're really excited to announce 403 00:18:55,640 --> 00:18:58,720 Speaker 10: the acquisition of a search and talent firm called SRI's 404 00:18:58,800 --> 00:19:02,040 Speaker 10: been over twenty plus years in the business, seventy employees 405 00:19:02,080 --> 00:19:05,879 Speaker 10: and fifteen cities and over four continents. We've done twelve 406 00:19:05,960 --> 00:19:09,080 Speaker 10: hundred placements just in the last five years. Sixty percent 407 00:19:09,119 --> 00:19:13,520 Speaker 10: within the C suite, fifty percent diverse. It's seventy five 408 00:19:13,520 --> 00:19:15,480 Speaker 10: percent of our placements have actually been around the globe, 409 00:19:15,480 --> 00:19:18,119 Speaker 10: twenty five percent here in North America. And what I 410 00:19:18,160 --> 00:19:20,840 Speaker 10: will say as it relates to sports about sports is 411 00:19:20,840 --> 00:19:23,560 Speaker 10: really only about thirty percent of our searches Scarlett. But 412 00:19:23,600 --> 00:19:26,359 Speaker 10: we have seen a dramatic shift, and I think a 413 00:19:26,400 --> 00:19:29,080 Speaker 10: lot of that is who we're hiring right now. A 414 00:19:29,119 --> 00:19:31,639 Speaker 10: lot of these folks are coming from outside the sports world, 415 00:19:31,680 --> 00:19:33,679 Speaker 10: and I think a couple of reasons for that is 416 00:19:34,040 --> 00:19:36,960 Speaker 10: the media disruption that's happening. The asset value creation is 417 00:19:37,000 --> 00:19:39,560 Speaker 10: a lot different. Right. We think about NFL franchise that 418 00:19:39,640 --> 00:19:43,760 Speaker 10: went from literally call it early twenty tens that we're 419 00:19:43,800 --> 00:19:46,439 Speaker 10: a billion dollars that are now eight billion dollars evaluation. 420 00:19:46,600 --> 00:19:49,800 Speaker 10: We've seen sports teams create their own venture funds. We 421 00:19:49,880 --> 00:19:52,359 Speaker 10: have real state companies now Withinside of the East. So 422 00:19:52,840 --> 00:19:56,560 Speaker 10: I think that every single one of these franchises continues 423 00:19:56,600 --> 00:19:59,680 Speaker 10: to think about how they used their brand to expand 424 00:19:59,720 --> 00:20:03,040 Speaker 10: into other businesses, not just team business, and that has 425 00:20:03,160 --> 00:20:07,120 Speaker 10: dramatically shifted the c suite at every one of these teams. 426 00:20:08,200 --> 00:20:10,320 Speaker 3: Well, you know, I just have to take a step 427 00:20:10,359 --> 00:20:12,800 Speaker 3: back here. You know, you are a father of three girls. 428 00:20:12,800 --> 00:20:14,800 Speaker 3: You know I myself have three children, and you know 429 00:20:15,000 --> 00:20:16,760 Speaker 3: we can tell the truth here. You know, we always 430 00:20:16,760 --> 00:20:18,200 Speaker 3: have a favorite. So I'd like you to name it 431 00:20:18,200 --> 00:20:20,800 Speaker 3: for me. Your favorite San Francisco for is block party? 432 00:20:21,280 --> 00:20:24,159 Speaker 3: Your favorite San Francisco forty nine? I mean, come on, 433 00:20:24,400 --> 00:20:25,760 Speaker 3: I mean, were you in the draft room. We have 434 00:20:25,840 --> 00:20:29,119 Speaker 3: Kyle Shanahan on the tape talking about that day, about 435 00:20:29,119 --> 00:20:32,240 Speaker 3: that pick. What a selection, I mean, what a transformative 436 00:20:32,440 --> 00:20:35,080 Speaker 3: selection for the franchise, asking for for. 437 00:20:35,200 --> 00:20:39,720 Speaker 10: Oh, completely transformative. It's hard to pick a favorite forty nine. 438 00:20:40,359 --> 00:20:44,280 Speaker 10: What I would say, Damien is this week. I think 439 00:20:44,280 --> 00:20:47,080 Speaker 10: about last night. I sent this video to to my 440 00:20:47,200 --> 00:20:50,800 Speaker 10: family and it recapped everything that's happened since we were 441 00:20:50,800 --> 00:20:53,919 Speaker 10: in that Super Bowl against Kansas City and so we 442 00:20:54,080 --> 00:20:56,160 Speaker 10: fell short there, and then of course we fall short 443 00:20:56,160 --> 00:20:58,400 Speaker 10: in the NFC title Game against the Rams, and then 444 00:20:58,920 --> 00:21:01,560 Speaker 10: the Eagles injury last year. This team has been through 445 00:21:01,600 --> 00:21:03,280 Speaker 10: a lot, and I think about the guys that have 446 00:21:03,359 --> 00:21:06,280 Speaker 10: been here for that entire timeline, the Eric Armsteads of 447 00:21:06,320 --> 00:21:08,719 Speaker 10: the world, the George Kittles of the world. I mean, 448 00:21:08,880 --> 00:21:12,240 Speaker 10: Eric Armstead has been a multiple Walter Painted and Man 449 00:21:12,240 --> 00:21:14,960 Speaker 10: of the Year nominee. Just could not ask for a 450 00:21:14,960 --> 00:21:18,520 Speaker 10: better human beings been with the team almost ten years now. Look, 451 00:21:18,600 --> 00:21:20,199 Speaker 10: I want to win it. I can't impact it on 452 00:21:20,240 --> 00:21:22,680 Speaker 10: the field, but for those guys that I know have 453 00:21:22,720 --> 00:21:25,359 Speaker 10: worked so hard, George and I have this thing after 454 00:21:25,480 --> 00:21:27,840 Speaker 10: every game I give him a big bear hug on 455 00:21:27,880 --> 00:21:29,680 Speaker 10: the stage. I was happy to give him a bear 456 00:21:29,720 --> 00:21:31,439 Speaker 10: hug and lift them up the ground. But that's not 457 00:21:31,520 --> 00:21:34,359 Speaker 10: feeling so well from it. But we just got a 458 00:21:34,359 --> 00:21:38,440 Speaker 10: great group of men in that locker room, and I'm 459 00:21:38,480 --> 00:21:41,080 Speaker 10: proud to work alongside John Lynch and Kyle Shannan at 460 00:21:41,119 --> 00:21:43,920 Speaker 10: the direction of the York Family. It's really a fantastic 461 00:21:43,960 --> 00:21:46,800 Speaker 10: franchise on and off the field, and so I hope 462 00:21:46,840 --> 00:21:49,040 Speaker 10: for all of us, not just the people inside the 463 00:21:49,080 --> 00:21:52,640 Speaker 10: locker room, but the staff and the fifteen million, forty 464 00:21:52,720 --> 00:21:54,680 Speaker 10: nine ers faithful around the globe that we get this win. 465 00:21:54,920 --> 00:21:58,040 Speaker 1: Football obviously dominant in the US. Friday nights are for 466 00:21:58,080 --> 00:22:01,280 Speaker 1: our high school game, Saturday is for a college Sunday 467 00:22:01,320 --> 00:22:04,240 Speaker 1: and Monday reserve for the NFL, and clearly the league 468 00:22:04,240 --> 00:22:07,200 Speaker 1: has recovered from its rating stumbles that began in twenty sixteen. 469 00:22:07,280 --> 00:22:10,560 Speaker 1: But with all that's happening in college football nil the 470 00:22:10,600 --> 00:22:14,720 Speaker 1: implications of that, including paying players, conference realignment, the rise 471 00:22:14,760 --> 00:22:17,160 Speaker 1: of super conferences like the SEC and the Big Ten. 472 00:22:18,400 --> 00:22:21,200 Speaker 1: Do you think that college football could become a competitive 473 00:22:21,200 --> 00:22:23,080 Speaker 1: threat to the NFL rather than just kind of a 474 00:22:23,160 --> 00:22:23,840 Speaker 1: training ground. 475 00:22:24,359 --> 00:22:25,920 Speaker 10: I'm not sure, Scarlett. I don't know if it can 476 00:22:25,960 --> 00:22:29,280 Speaker 10: be a competitive threat. It's very additive. There's no question 477 00:22:29,359 --> 00:22:31,080 Speaker 10: I think that. You know, when I was on with you, 478 00:22:31,160 --> 00:22:32,879 Speaker 10: I think I mentioned ninety six at the top one 479 00:22:32,880 --> 00:22:35,679 Speaker 10: of our television broadcast we're NFL football games, yep. The 480 00:22:35,720 --> 00:22:38,200 Speaker 10: other three ninety nine were college football games, and I 481 00:22:39,119 --> 00:22:40,840 Speaker 10: think it's going to be fascinating. I know there's a 482 00:22:40,880 --> 00:22:43,160 Speaker 10: lot of reports around whether or not. I think Chip 483 00:22:43,280 --> 00:22:46,080 Speaker 10: Kelly did this great interview where he talked about should 484 00:22:46,200 --> 00:22:50,280 Speaker 10: college football break away? What are the unintended consequences of that? 485 00:22:50,560 --> 00:22:53,200 Speaker 10: How does that impact potentially Title nine? And all those 486 00:22:53,240 --> 00:22:56,000 Speaker 10: things that need to happen Scarlett. It is a difficult 487 00:22:56,040 --> 00:22:58,639 Speaker 10: world to navigate, and I do think Charlie's done a 488 00:22:58,640 --> 00:23:01,879 Speaker 10: great job and he's come on board. But it's not 489 00:23:01,960 --> 00:23:05,320 Speaker 10: as easy navigating it within the NFL Pro world as 490 00:23:05,320 --> 00:23:08,439 Speaker 10: it is within college football. And truthfully, even working with 491 00:23:08,480 --> 00:23:11,359 Speaker 10: Bernard Muir at Stanford, who's the ad there, and thinking 492 00:23:11,400 --> 00:23:13,800 Speaker 10: through travel football is kind of the easy part of that. 493 00:23:13,840 --> 00:23:15,960 Speaker 10: They only play once a week, But if you think 494 00:23:16,000 --> 00:23:18,520 Speaker 10: about you know, women's volleyball or women's basketball or the 495 00:23:18,520 --> 00:23:22,880 Speaker 10: men's sports, very very difficult to navigate this in their ecosystem, 496 00:23:22,920 --> 00:23:25,679 Speaker 10: and so I don't think that it will. I think 497 00:23:25,760 --> 00:23:29,560 Speaker 10: I don't necessarily think it will become competitive. I almost 498 00:23:29,640 --> 00:23:31,800 Speaker 10: view them as partners, to be honest with you. They're 499 00:23:31,840 --> 00:23:34,320 Speaker 10: an expansion of what we're doing. The one thing I'd 500 00:23:34,400 --> 00:23:37,320 Speaker 10: keep an eye on Scarlett as it relates to football, frankly, 501 00:23:37,359 --> 00:23:40,399 Speaker 10: not just in America but across the globe is really 502 00:23:40,440 --> 00:23:44,320 Speaker 10: the increase in participation in flag and you've seen that 503 00:23:44,480 --> 00:23:47,560 Speaker 10: now become a what I love because, as Namian mentioned, 504 00:23:47,600 --> 00:23:49,800 Speaker 10: I have three girls. It is now a high school 505 00:23:49,880 --> 00:23:53,000 Speaker 10: varsity sport. My girls intend to play it and they 506 00:23:53,000 --> 00:23:55,720 Speaker 10: look forward to it, and my dream as a parent 507 00:23:55,760 --> 00:23:58,440 Speaker 10: would become in LA twenty twenty eight, and Casey Wasserman 508 00:23:58,440 --> 00:24:01,880 Speaker 10: did a fantastic job that my daughters is lining up 509 00:24:02,040 --> 00:24:05,000 Speaker 10: for the USA women's team playing flag football. I think 510 00:24:05,040 --> 00:24:08,240 Speaker 10: it's a fantastic time, and you're right. We have done 511 00:24:08,240 --> 00:24:10,280 Speaker 10: a lot in the sport to make it safer for 512 00:24:10,320 --> 00:24:13,280 Speaker 10: everyone to play, and now with the advent of flag 513 00:24:13,320 --> 00:24:15,960 Speaker 10: coming on, I just think the next ten years are Frankly, 514 00:24:16,200 --> 00:24:18,400 Speaker 10: I think we're in the golden years for the NFL 515 00:24:18,600 --> 00:24:21,840 Speaker 10: and college football, but frankly football globally, I think we're 516 00:24:21,840 --> 00:24:22,840 Speaker 10: headed into the golden year. 517 00:24:23,080 --> 00:24:25,800 Speaker 3: Alan just last thing, I mean this year, especially more 518 00:24:25,840 --> 00:24:28,280 Speaker 3: than any other, with Taylors Swift and her role with 519 00:24:28,720 --> 00:24:31,480 Speaker 3: Travis Kelce and the Eras Tour, which is I think 520 00:24:31,480 --> 00:24:35,720 Speaker 3: incidentally the most impactful concert in Levi's stadium history. Talk 521 00:24:35,760 --> 00:24:37,960 Speaker 3: to us a little about her impact on the game, 522 00:24:38,160 --> 00:24:40,320 Speaker 3: what this weekend means with her involved. 523 00:24:41,880 --> 00:24:44,000 Speaker 10: Oh, I think it's great. I Nick Bosa said it's 524 00:24:44,040 --> 00:24:46,800 Speaker 10: great last night on the mic. Is great for the NFL, 525 00:24:46,800 --> 00:24:49,840 Speaker 10: it's great for the sport. I love the convergence of 526 00:24:50,640 --> 00:24:54,160 Speaker 10: sport and pop culture. I think it's fantastic. And we've 527 00:24:54,160 --> 00:24:56,960 Speaker 10: seen this coming out of COVID. We all thought it 528 00:24:57,040 --> 00:24:59,800 Speaker 10: might be the COVID bounce, right, and you all super 529 00:25:00,359 --> 00:25:06,040 Speaker 10: on the financial sector, but literally, lifestyle, entertainment, music, all 530 00:25:06,080 --> 00:25:08,760 Speaker 10: those things, they're at all time highs, and they're at 531 00:25:08,760 --> 00:25:11,800 Speaker 10: all time people like Taylor. She is a force of nature. 532 00:25:12,119 --> 00:25:15,359 Speaker 10: You're right. We had her in our building, Levi's two times. 533 00:25:15,480 --> 00:25:18,480 Speaker 10: You know this year she generated tons of economic impact, 534 00:25:18,560 --> 00:25:20,720 Speaker 10: not just for us but around the globe. And to 535 00:25:20,800 --> 00:25:22,880 Speaker 10: have her now be affiliated with the game. I think 536 00:25:22,920 --> 00:25:25,480 Speaker 10: the stat that came out last week was that the 537 00:25:25,560 --> 00:25:28,119 Speaker 10: Kansas City Chiefs had had earned media of over three 538 00:25:28,200 --> 00:25:32,000 Speaker 10: hundred million dollars because of the Taylor Swift phenomenon. I 539 00:25:32,000 --> 00:25:33,800 Speaker 10: think it's great and we have a fun little story 540 00:25:33,840 --> 00:25:36,760 Speaker 10: on our side because Kristin Ustchek, the wife of our 541 00:25:36,800 --> 00:25:40,600 Speaker 10: full back Kyles jack is making all of Kristen's Taylor's 542 00:25:40,600 --> 00:25:43,800 Speaker 10: close like all of her jackets with Travis's number on it. 543 00:25:44,240 --> 00:25:47,200 Speaker 10: And now she just becomes approved license you know, Licenser 544 00:25:47,280 --> 00:25:50,520 Speaker 10: are of NFL apparel, So we think it's Honestly, I 545 00:25:50,600 --> 00:25:52,560 Speaker 10: lean into these things. That's great. I did tell my 546 00:25:52,640 --> 00:25:55,400 Speaker 10: girls to be totally true. I told my girls, I said, hey, girl, 547 00:25:55,400 --> 00:25:57,480 Speaker 10: it's not as much Taylor this week. I know she's 548 00:25:57,560 --> 00:25:59,920 Speaker 10: cheering for the other teams. Let's pick a different r 549 00:26:00,080 --> 00:26:01,560 Speaker 10: this week, you know. 550 00:26:01,600 --> 00:26:04,120 Speaker 3: And Scarlett, what's amazing is it's still the same price 551 00:26:04,160 --> 00:26:06,040 Speaker 3: for a thirty second spot during the foot It's still 552 00:26:06,119 --> 00:26:07,560 Speaker 3: just seven million. Hasn't gone up this year? 553 00:26:08,160 --> 00:26:08,440 Speaker 5: Million? 554 00:26:08,720 --> 00:26:11,480 Speaker 3: Seven million dollars, okay, Mark, we think is impact? 555 00:26:12,840 --> 00:26:15,120 Speaker 10: Yeah, just seven million? And then I'm staring right now, 556 00:26:15,119 --> 00:26:17,920 Speaker 10: I'm literally staring at the sphere and I think those 557 00:26:17,960 --> 00:26:20,119 Speaker 10: ads are going for I don't even know why. I 558 00:26:20,160 --> 00:26:22,560 Speaker 10: know they reported their financials the other day on their 559 00:26:22,560 --> 00:26:25,600 Speaker 10: ad revenues, but this thing is awesome. I'm really fun 560 00:26:25,600 --> 00:26:26,080 Speaker 10: to look at. 561 00:26:26,480 --> 00:26:30,359 Speaker 2: Yeah. El Guido, president of the San Francisco forty nine ers, 562 00:26:30,640 --> 00:26:33,600 Speaker 2: good luck because if I don't say that my wife 563 00:26:33,680 --> 00:26:36,280 Speaker 2: will not allow me scarlet back in the house. 564 00:26:36,400 --> 00:26:39,280 Speaker 1: Yeah. Oh ow any superstitions that you'll be doing during 565 00:26:39,320 --> 00:26:40,920 Speaker 1: the game that you'll be observing. 566 00:26:43,320 --> 00:26:47,040 Speaker 10: Yeah, I do have some superstitions. They're not as bad 567 00:26:47,119 --> 00:26:51,000 Speaker 10: as my daughters. My daughters are really super into it. 568 00:26:51,040 --> 00:26:53,800 Speaker 10: At Michael's team had my daughters and tears at halftime 569 00:26:53,880 --> 00:26:56,840 Speaker 10: last week, which was not fun. But yeah, they're very 570 00:26:56,840 --> 00:27:00,359 Speaker 10: superstitious in what they wear. I'm wearing a bracelet that 571 00:27:00,440 --> 00:27:04,120 Speaker 10: my daughter's made for me that I've been wearing all year. 572 00:27:04,160 --> 00:27:06,440 Speaker 10: I have the same time that I've been wearing all year. 573 00:27:06,800 --> 00:27:08,880 Speaker 10: We lost five games throughout the seasons. I'm not sure 574 00:27:08,880 --> 00:27:11,440 Speaker 10: what it means we lost the game, but yeah, for 575 00:27:11,520 --> 00:27:14,119 Speaker 10: whatever makes me feel better. But my hoops morning runs 576 00:27:14,119 --> 00:27:17,480 Speaker 10: are my routine. It really gets me going, and you know, 577 00:27:17,600 --> 00:27:20,399 Speaker 10: my hope on Sundays, I just get to enjoy it 578 00:27:20,440 --> 00:27:22,280 Speaker 10: with the girls because it's really difficult to get to 579 00:27:22,280 --> 00:27:25,040 Speaker 10: this moment. And I've told myself for the years i've 580 00:27:25,080 --> 00:27:27,280 Speaker 10: been I've been lucky enough to be had participated in 581 00:27:27,280 --> 00:27:30,440 Speaker 10: two of these unfortunately lost both of those. But I'm 582 00:27:30,480 --> 00:27:32,840 Speaker 10: really trying to enjoy and soak up all the time 583 00:27:32,880 --> 00:27:35,399 Speaker 10: I have with my mother and my father, obviously, my wife, 584 00:27:35,440 --> 00:27:37,720 Speaker 10: my girls, and my entire immediate family who are going 585 00:27:37,760 --> 00:27:39,160 Speaker 10: to be out here in Las Vegas. It's a special 586 00:27:39,200 --> 00:27:40,320 Speaker 10: time for the widow family. 587 00:27:40,440 --> 00:27:41,399 Speaker 1: Third times of charm. 588 00:27:42,000 --> 00:27:44,359 Speaker 2: Yeah, if it makes you feel any better to your daughter. 589 00:27:45,080 --> 00:27:47,719 Speaker 2: My team, the Detroit Lions had me in tears at 590 00:27:47,760 --> 00:27:51,600 Speaker 2: the end of the game. That's a whole different reason altogether. Al, 591 00:27:51,680 --> 00:27:54,359 Speaker 2: you are the man. Thank you so much, all seriousness, 592 00:27:54,440 --> 00:27:58,359 Speaker 2: good luck. I hope things go well for you and 593 00:27:59,080 --> 00:28:02,760 Speaker 2: for the forty nine. Here's my wife wants to thank 594 00:28:02,800 --> 00:28:06,120 Speaker 2: you very much. She'll definitely be in her forty nine 595 00:28:06,240 --> 00:28:10,440 Speaker 2: er garb down to the sneakers. She has everything about it. 596 00:28:10,520 --> 00:28:11,679 Speaker 2: So thank you again. 597 00:28:11,720 --> 00:28:15,040 Speaker 10: Al, we love it. Thank you so much. Michael Scarling, Damons, 598 00:28:15,080 --> 00:28:15,960 Speaker 10: pleasure to be on with you. 599 00:28:16,600 --> 00:28:19,840 Speaker 2: Up next, we set the scene in Las Vegas with 600 00:28:19,880 --> 00:28:23,320 Speaker 2: a friend of the show, former Oakland Raiders CEO and 601 00:28:23,440 --> 00:28:25,800 Speaker 2: current CBS analyst Amy Trask. 602 00:28:25,880 --> 00:28:28,320 Speaker 4: We've gone from a spot where the league did not 603 00:28:28,560 --> 00:28:33,040 Speaker 4: even allow teams to reference fantasy football on their websites 604 00:28:33,160 --> 00:28:36,399 Speaker 4: or otherwise to a Super Bowl in Las Vegas. So 605 00:28:36,880 --> 00:28:39,880 Speaker 4: times do change, and this is a big step for 606 00:28:39,960 --> 00:28:41,160 Speaker 4: the National Football League. 607 00:28:41,240 --> 00:28:44,440 Speaker 2: You're listening to the Bloomberg Business of Sports from Bloomberg 608 00:28:44,560 --> 00:28:55,560 Speaker 2: Radio around the world. Welcome to the Bloomberg Business of Sports. 609 00:28:55,680 --> 00:28:57,760 Speaker 2: We explore the big money issues in the world of sports. 610 00:28:57,840 --> 00:29:01,120 Speaker 3: I'm Michael Barr, I'm Scarlett Fool, I'm Demian SaaS Hour. 611 00:29:01,360 --> 00:29:05,600 Speaker 2: Oh you know Amy Trask, old friend of the show. 612 00:29:05,840 --> 00:29:07,880 Speaker 2: We got to have her more than you know, coming 613 00:29:07,920 --> 00:29:09,640 Speaker 2: back like you know, like you have a relative that 614 00:29:09,720 --> 00:29:12,200 Speaker 2: comes back with Thanksgiving. We can't wait just for the 615 00:29:12,240 --> 00:29:14,440 Speaker 2: Super Bowl and stuff. We have to have you more 616 00:29:14,680 --> 00:29:17,400 Speaker 2: on the show. Amy, But you know why you're here. 617 00:29:17,920 --> 00:29:22,760 Speaker 2: Former CEO of the Oakland Raiders, analysts for CBS Sports. 618 00:29:22,840 --> 00:29:26,720 Speaker 2: I heard they're broadcasting something on Sunday. I'll give you 619 00:29:26,800 --> 00:29:29,000 Speaker 2: a hint that's got the number fifty eight in it 620 00:29:29,520 --> 00:29:33,160 Speaker 2: and the author of you negotiate like a girl. I 621 00:29:33,160 --> 00:29:36,600 Speaker 2: remember we talked about this, Amy Trask. Hello, Welcome to 622 00:29:36,600 --> 00:29:38,280 Speaker 2: the Bloomberg Business of Sports again. 623 00:29:39,080 --> 00:29:42,320 Speaker 4: Hello, and thank you very much for having me. It 624 00:29:42,400 --> 00:29:45,520 Speaker 4: is an honor and pleasure to join you. I will note, however, 625 00:29:46,040 --> 00:29:48,800 Speaker 4: that I laughed aloud. I hope I didn't do it 626 00:29:48,840 --> 00:29:51,040 Speaker 4: too loudly into the phone. When you talked about a 627 00:29:51,160 --> 00:29:54,640 Speaker 4: relative coming over, thinking, Uh, oh, I hope I'm not 628 00:29:54,680 --> 00:29:56,120 Speaker 4: that relative that they've grown. 629 00:30:00,320 --> 00:30:03,880 Speaker 2: No, I'm that relatives like okay, I baked a dish, 630 00:30:04,080 --> 00:30:08,720 Speaker 2: lima beans. All right, everybody, let's go. We got the 631 00:30:08,720 --> 00:30:12,520 Speaker 2: big one coming up. We are talking ads all over 632 00:30:12,520 --> 00:30:14,120 Speaker 2: the place. I don't even know where to start, So 633 00:30:14,160 --> 00:30:17,480 Speaker 2: I'm going to start with the obvious question. Here the 634 00:30:17,600 --> 00:30:21,320 Speaker 2: game now in Las Vegas. It used to be the 635 00:30:21,480 --> 00:30:26,320 Speaker 2: NFL would shy away from a place like Vegas, hambling 636 00:30:26,640 --> 00:30:30,600 Speaker 2: and my goodness, man, everything and their mama's coming here 637 00:30:30,760 --> 00:30:34,080 Speaker 2: to Las Vegas. Please tell us now what the atmosphere 638 00:30:34,200 --> 00:30:34,400 Speaker 2: is like. 639 00:30:34,960 --> 00:30:39,240 Speaker 4: Oh yeah, well, you are absolutely positively right. Of course, 640 00:30:39,920 --> 00:30:43,360 Speaker 4: during my career, we were the first team to put 641 00:30:43,400 --> 00:30:47,800 Speaker 4: on our website a reference to fantasy football. It wasn't 642 00:30:48,040 --> 00:30:51,480 Speaker 4: an a site at which you could gamble on fantasy 643 00:30:51,480 --> 00:30:56,400 Speaker 4: football or participate in fantasy football. We simply referenced fantasy football. 644 00:30:56,760 --> 00:31:00,600 Speaker 4: And within five minutes, probably two minutes of putting that 645 00:31:00,640 --> 00:31:03,920 Speaker 4: on the website, my phone rang. It was an executive 646 00:31:04,080 --> 00:31:06,800 Speaker 4: from the National Football League who said to me the 647 00:31:06,840 --> 00:31:09,720 Speaker 4: following words, Amy, take it down. 648 00:31:10,280 --> 00:31:10,680 Speaker 2: Wow. 649 00:31:10,760 --> 00:31:13,480 Speaker 4: So we've gone from a spot where the league did 650 00:31:13,520 --> 00:31:17,720 Speaker 4: not even allow teams to reference fantasy football on their 651 00:31:17,760 --> 00:31:21,520 Speaker 4: websites or otherwise to a Super Bowl in Las Vegas. 652 00:31:21,560 --> 00:31:25,040 Speaker 4: So times do change, and this is a big step 653 00:31:25,080 --> 00:31:26,600 Speaker 4: for the National Football League. 654 00:31:26,480 --> 00:31:28,920 Speaker 1: A huge step. Although it's worth noting that there's been 655 00:31:29,000 --> 00:31:32,200 Speaker 1: reporting that the Chiefs and the forty nine ers are 656 00:31:32,800 --> 00:31:36,760 Speaker 1: staying in a hotel or a compound that's about twenty 657 00:31:36,760 --> 00:31:38,840 Speaker 1: five miles away from the main strip, so that they 658 00:31:38,840 --> 00:31:41,080 Speaker 1: can stay focused on the task at hand, which is 659 00:31:41,280 --> 00:31:43,640 Speaker 1: preparing for the game on Sunday. They don't get distracted 660 00:31:43,640 --> 00:31:47,040 Speaker 1: by anything, and then they can go in and show 661 00:31:47,120 --> 00:31:50,280 Speaker 1: up at the stadium and do their thing on Sunday. 662 00:31:50,920 --> 00:31:54,600 Speaker 1: I'm curious from you, Amy, You have obviously been around 663 00:31:54,640 --> 00:31:56,720 Speaker 1: the big game for a number of years. What's the 664 00:31:56,760 --> 00:32:00,440 Speaker 1: atmosphere like right now? Has anything unexpected happened so far 665 00:32:01,280 --> 00:32:01,840 Speaker 1: in Vegas? 666 00:32:01,920 --> 00:32:05,640 Speaker 4: Not yet? Not yet or not yet that I know of. 667 00:32:05,760 --> 00:32:08,160 Speaker 4: As to your point of the team staying at a distance, 668 00:32:08,440 --> 00:32:10,560 Speaker 4: the other benefit of that, of course, is they are 669 00:32:10,600 --> 00:32:13,280 Speaker 4: staying near the facilities at which they will be practicing 670 00:32:13,320 --> 00:32:17,440 Speaker 4: all week. So you are absolutely right. Everybody is sort 671 00:32:17,440 --> 00:32:21,000 Speaker 4: of waiting to see if anything unexpected occurs, and it's 672 00:32:21,040 --> 00:32:24,959 Speaker 4: the responsibility of the organizations to keep their players and 673 00:32:25,040 --> 00:32:26,840 Speaker 4: coaches focused on the game. 674 00:32:27,160 --> 00:32:31,960 Speaker 3: Amy seven seven new head coaches in the NFL this year. 675 00:32:32,240 --> 00:32:34,560 Speaker 3: One team did not make a change at the head 676 00:32:34,600 --> 00:32:39,160 Speaker 3: coaching position. Your former team, the Las Vegas Raiders, they 677 00:32:39,320 --> 00:32:41,360 Speaker 3: stuck with Antonio Pierce. Talk to us a little bit 678 00:32:41,400 --> 00:32:44,440 Speaker 3: about that decision about the coaching counsel. What are you 679 00:32:44,480 --> 00:32:48,600 Speaker 3: hearing outside of Vegas, inside the inside the NFL boardroom, 680 00:32:48,640 --> 00:32:50,600 Speaker 3: so to speak about all of these changes that are 681 00:32:50,840 --> 00:32:52,240 Speaker 3: planned for the twenty twenty five season. 682 00:32:53,160 --> 00:32:55,640 Speaker 4: Well, you're, of course right about the Raiders sticking with 683 00:32:55,760 --> 00:32:59,480 Speaker 4: interim coach Antonio Pearson. When you said seven, I thought, oh, 684 00:33:00,200 --> 00:33:02,880 Speaker 4: really eight until I saw exactly what you were doing, 685 00:33:02,880 --> 00:33:05,960 Speaker 4: which is treating the Raiders differently. Because you're right, they 686 00:33:06,040 --> 00:33:10,480 Speaker 4: did retain their interim head coach. And as to that decision, 687 00:33:10,920 --> 00:33:15,400 Speaker 4: when I saw the team respond to Antonio Pierce the 688 00:33:15,440 --> 00:33:18,600 Speaker 4: way the team responded, I thought that this would be 689 00:33:18,640 --> 00:33:24,000 Speaker 4: the likely outcome. The players embraced him replacing Josh McDaniels, 690 00:33:24,320 --> 00:33:27,120 Speaker 4: and they played with a vim and a vigor and 691 00:33:27,160 --> 00:33:31,080 Speaker 4: a strength and a passion we had not seen in 692 00:33:31,160 --> 00:33:34,800 Speaker 4: the games leading up to him taking over. They played 693 00:33:34,840 --> 00:33:37,520 Speaker 4: like you know what, I'll say it, they played like 694 00:33:37,760 --> 00:33:41,000 Speaker 4: raiders of yours. So not surprised at all that the 695 00:33:41,000 --> 00:33:44,600 Speaker 4: team stuck with Antonio Pierce. The players were very, very 696 00:33:44,640 --> 00:33:48,440 Speaker 4: outspoken about wanting to stick with Antonio, and I loved 697 00:33:48,440 --> 00:33:52,640 Speaker 4: seeing them play with the passion they played with under 698 00:33:52,640 --> 00:33:56,880 Speaker 4: Antonio Pierce. As to the other seven switches, you know, 699 00:33:57,000 --> 00:33:58,920 Speaker 4: it struck me that there was just a lot of 700 00:33:59,040 --> 00:34:02,560 Speaker 4: shuffling this year. We've seen coaches who were head coaches 701 00:34:02,840 --> 00:34:05,480 Speaker 4: and then we're not retained as head coaches now back 702 00:34:05,520 --> 00:34:08,440 Speaker 4: to being head coaches. We've seen a lot of movement 703 00:34:08,480 --> 00:34:11,560 Speaker 4: of coordinators, a lot of jiggling and juggling. And the 704 00:34:11,560 --> 00:34:14,480 Speaker 4: one that stands out to me the most in that regard, 705 00:34:14,800 --> 00:34:18,520 Speaker 4: the one I am most excited to follow in terms 706 00:34:18,560 --> 00:34:22,880 Speaker 4: of how this works, is Jim Harbard Chargers. Jim was 707 00:34:22,920 --> 00:34:25,920 Speaker 4: with us in Oakland for a brief period while I 708 00:34:26,040 --> 00:34:29,360 Speaker 4: was there. We overlapped for a year or so for 709 00:34:29,480 --> 00:34:32,160 Speaker 4: one season, but a bit over a year, and I 710 00:34:32,200 --> 00:34:34,879 Speaker 4: think the world of him as a head coach. When 711 00:34:34,880 --> 00:34:38,000 Speaker 4: I see things written about him being difficult or being 712 00:34:38,080 --> 00:34:40,480 Speaker 4: this or that or the other thing, I roll my eyes. 713 00:34:40,920 --> 00:34:44,800 Speaker 4: That was not my experience at all. Justin Herbert, of course, 714 00:34:44,840 --> 00:34:49,120 Speaker 4: the quarterbacks or the Chargers has never had during his 715 00:34:49,239 --> 00:34:52,399 Speaker 4: years in the National Football League. A coach who does 716 00:34:52,440 --> 00:34:54,960 Speaker 4: what I think the best coaches do, which is to 717 00:34:55,200 --> 00:34:59,719 Speaker 4: best position players to be their best. And I think 718 00:34:59,719 --> 00:35:02,400 Speaker 4: that is what Jim Harball will do for Justin Herbert. 719 00:35:02,560 --> 00:35:06,160 Speaker 4: Were I Justin Herbert when Jim Harbaugh was named head coach, 720 00:35:06,239 --> 00:35:07,560 Speaker 4: I would be doing a happy damp. 721 00:35:08,840 --> 00:35:10,239 Speaker 3: Well, let me tell you. I mean, you know you're 722 00:35:10,280 --> 00:35:12,200 Speaker 3: not the I mean, Dave Canalis leaving Dampa Bay to 723 00:35:12,200 --> 00:35:15,080 Speaker 3: come to Carolina might bread some new life into Bryce 724 00:35:15,120 --> 00:35:16,799 Speaker 3: Young also, right, I mean, so there's a lot of 725 00:35:16,840 --> 00:35:19,399 Speaker 3: movement here, and I mean Mike McDonald and Seattle right, 726 00:35:19,440 --> 00:35:21,600 Speaker 3: I mean bad for the Baltimore defense. But you know 727 00:35:21,600 --> 00:35:23,520 Speaker 3: what's interesting to me are some of the moves that 728 00:35:23,520 --> 00:35:26,440 Speaker 3: were not made. I'm thinking Bill Bilichick, I'm thinking Rabel 729 00:35:26,560 --> 00:35:28,920 Speaker 3: I mean, and for that matter, if you want to 730 00:35:28,960 --> 00:35:31,640 Speaker 3: go there, Nick Sirianni, Mike McCarthy and Robert Salah, Right, 731 00:35:31,680 --> 00:35:33,360 Speaker 3: I mean a lot of coaches are still sitting in 732 00:35:33,360 --> 00:35:35,520 Speaker 3: the chair. You know, what is the pressure on some 733 00:35:35,560 --> 00:35:37,120 Speaker 3: of those names as we head into the season. 734 00:35:38,000 --> 00:35:40,720 Speaker 4: Well, I'll note quickly about your comment about Dave Canal 735 00:35:40,840 --> 00:35:44,120 Speaker 4: is that Bryce Young immediately came out with a public 736 00:35:44,120 --> 00:35:47,280 Speaker 4: statement about how excited he is to play for days. 737 00:35:47,320 --> 00:35:49,640 Speaker 4: So it'll be interesting to keep an eye on that, 738 00:35:50,239 --> 00:35:53,960 Speaker 4: you know. As to Mike Rabel and Bill Belichick, the 739 00:35:54,040 --> 00:35:56,320 Speaker 4: thought that came to my mind as you were speaking 740 00:35:56,440 --> 00:35:58,239 Speaker 4: was it was a little bit like a game of 741 00:35:58,360 --> 00:36:02,320 Speaker 4: musical chairs this year, and when the music stopped playing, 742 00:36:02,760 --> 00:36:06,000 Speaker 4: two tremendous coaches were left without a chair, and that 743 00:36:06,160 --> 00:36:11,040 Speaker 4: may change next year. There's so much hyperbole about Bill 744 00:36:11,080 --> 00:36:14,920 Speaker 4: Belichick and you know, Brady versus Belichick, and you know, 745 00:36:15,000 --> 00:36:17,840 Speaker 4: I don't think those need to be mutually inconsistent. We 746 00:36:17,880 --> 00:36:20,880 Speaker 4: don't need to pick. It can be a wonderful combination. 747 00:36:21,080 --> 00:36:23,879 Speaker 4: That Bill made Brady his best, which, by the way, 748 00:36:24,000 --> 00:36:27,600 Speaker 4: Brady came out and said when Bill retire, When Bill 749 00:36:27,719 --> 00:36:30,600 Speaker 4: left the Patriots, Brady said, he put me in a 750 00:36:30,640 --> 00:36:33,920 Speaker 4: position to be my best. And yes, Brady was terrific, 751 00:36:34,000 --> 00:36:36,680 Speaker 4: and yes Bill is terrific, and you know, we may 752 00:36:36,719 --> 00:36:39,000 Speaker 4: see more of him. I think we should see more 753 00:36:39,040 --> 00:36:41,879 Speaker 4: of Mike Rabel as well. And as to a number 754 00:36:41,920 --> 00:36:45,120 Speaker 4: of the other changes you noted, I really just do 755 00:36:45,239 --> 00:36:47,400 Speaker 4: keep thinking of the game of musical Chairs. 756 00:36:48,040 --> 00:36:51,760 Speaker 2: Well, Amy, as you know, born in Detroit, raised in Detroit, 757 00:36:51,880 --> 00:36:53,920 Speaker 2: worked in Dedroit, lived in Dedroit. 758 00:36:54,080 --> 00:36:56,080 Speaker 10: Sad about Detroit, sad about Detroit. 759 00:36:57,400 --> 00:37:02,640 Speaker 2: But hey, the Lions are keeping Ben Johnson on the 760 00:37:02,680 --> 00:37:05,240 Speaker 2: coaching staff, and I think is one of the things 761 00:37:05,239 --> 00:37:09,240 Speaker 2: that Dan Campbell, bless his heart, is a head coach. 762 00:37:09,320 --> 00:37:12,640 Speaker 2: He is a great decision So asking for a friend 763 00:37:13,000 --> 00:37:17,640 Speaker 2: twenty twenty four Lions Super Bowl or bust. 764 00:37:17,120 --> 00:37:19,319 Speaker 4: Well, you know, first of all, I would like to 765 00:37:19,440 --> 00:37:23,080 Speaker 4: jump through this phone and give you a hug for 766 00:37:23,200 --> 00:37:26,840 Speaker 4: what happened in the championship game. And that's not in 767 00:37:26,880 --> 00:37:30,400 Speaker 4: any way intended to offender and sold forty nine er fans. 768 00:37:30,440 --> 00:37:34,080 Speaker 4: But Jared Goff went to my alma mater, so of 769 00:37:34,080 --> 00:37:36,520 Speaker 4: course I have a special hope for Jared Goff in 770 00:37:36,560 --> 00:37:39,840 Speaker 4: his career. And he wasn't treated well in the manner 771 00:37:39,880 --> 00:37:43,200 Speaker 4: in which he was released by the Rams, and you know, 772 00:37:43,239 --> 00:37:45,840 Speaker 4: Sean McVay apologized and said he could have handled that 773 00:37:45,920 --> 00:37:48,680 Speaker 4: more nicely. But you know, I was rooting for Jared 774 00:37:48,760 --> 00:37:52,120 Speaker 4: Goff because of the cow connection and otherwise. I think 775 00:37:52,160 --> 00:37:55,040 Speaker 4: it is tremendous, tremendous for the Lions that Ben has 776 00:37:55,120 --> 00:37:58,799 Speaker 4: chosen to stay for two reasons. Number one, that's a 777 00:37:58,880 --> 00:38:03,160 Speaker 4: significant skate as to what the Lions are building and 778 00:38:03,200 --> 00:38:07,080 Speaker 4: as to what Ben believes the Lions can continue to build. 779 00:38:07,400 --> 00:38:11,880 Speaker 4: And number two, of course, as to his value to 780 00:38:11,920 --> 00:38:15,000 Speaker 4: the Lions. So it's a statement as to what he 781 00:38:15,120 --> 00:38:17,600 Speaker 4: believes they have in front of them, and it's also 782 00:38:17,719 --> 00:38:21,200 Speaker 4: a very good thing for the Lions that he is staying. 783 00:38:21,200 --> 00:38:23,480 Speaker 4: And you know, someday off air, you and I can 784 00:38:23,520 --> 00:38:26,120 Speaker 4: have that chat about those two decisions on fourth and 785 00:38:26,160 --> 00:38:29,640 Speaker 4: one to go forward in the game as opposed to 786 00:38:29,719 --> 00:38:31,759 Speaker 4: kick the field goal, the points of which could have 787 00:38:31,800 --> 00:38:33,600 Speaker 4: been the difference in the game. So I'll give you 788 00:38:33,640 --> 00:38:34,960 Speaker 4: a hug when we have that conversation. 789 00:38:35,200 --> 00:38:39,480 Speaker 2: All I'm going to say is Coach Campbell, he's the 790 00:38:39,600 --> 00:38:42,640 Speaker 2: date that took us to the dance, and he's the 791 00:38:42,719 --> 00:38:45,279 Speaker 2: date I'm going to stick with. That's all I'm going 792 00:38:45,320 --> 00:38:46,719 Speaker 2: to say about. I'm with you. 793 00:38:47,760 --> 00:38:49,359 Speaker 4: There you go, But I'll still give you a hug 794 00:38:49,400 --> 00:38:50,120 Speaker 4: to those two fourths. 795 00:38:50,960 --> 00:38:55,080 Speaker 1: Amy, I got to ask you about ownership of NFL teams. Obviously, 796 00:38:55,160 --> 00:38:57,040 Speaker 1: you spent time in the front office, You've worked under 797 00:38:57,040 --> 00:38:59,520 Speaker 1: Al Davis. You learned a lot from one of the 798 00:38:59,560 --> 00:39:04,239 Speaker 1: most successful and also controversial owners in the league. Clark Hunt, 799 00:39:04,239 --> 00:39:07,000 Speaker 1: who owns the Kansas City Chiefs, told R. Randa Williams 800 00:39:07,000 --> 00:39:10,479 Speaker 1: that he sees private equity investors as a potential source 801 00:39:10,520 --> 00:39:14,319 Speaker 1: of capital for franchises. I'm wondering what you think the 802 00:39:14,480 --> 00:39:18,239 Speaker 1: entry of institutional investors into the NFL would do to 803 00:39:18,440 --> 00:39:21,520 Speaker 1: the league, how it might change the culture in terms 804 00:39:21,520 --> 00:39:26,520 Speaker 1: of how these teams, these organizations, these brands operate, and 805 00:39:26,600 --> 00:39:28,239 Speaker 1: how they monetize their brand. 806 00:39:28,760 --> 00:39:32,400 Speaker 4: Well, you of course know well know of the increase 807 00:39:32,520 --> 00:39:36,840 Speaker 4: in values of these teams if they've been increasing steadily 808 00:39:36,880 --> 00:39:41,120 Speaker 4: for a very long time and then increasing exponentially in 809 00:39:41,280 --> 00:39:44,280 Speaker 4: recent years. And I think Clark is very very precient 810 00:39:44,640 --> 00:39:48,360 Speaker 4: in many regards, and as to this conversation, pretiant with 811 00:39:48,440 --> 00:39:51,319 Speaker 4: respect to what he shared about private equity. As the 812 00:39:51,400 --> 00:39:55,160 Speaker 4: value of these teams keep escalating, there are going to 813 00:39:55,200 --> 00:39:57,799 Speaker 4: be fewer and fewer people that can afford to buy 814 00:39:57,840 --> 00:40:01,760 Speaker 4: a team without some sort of private equity or venture 815 00:40:01,800 --> 00:40:06,480 Speaker 4: capital or other institutional financing assistance. Now, right now, the 816 00:40:06,600 --> 00:40:10,040 Speaker 4: league has rules requiring the principal owner. Well, let me 817 00:40:10,080 --> 00:40:13,160 Speaker 4: back up. The league requirement is that there is a 818 00:40:13,440 --> 00:40:17,879 Speaker 4: principal owner. One owner who is the controlling owner and 819 00:40:18,040 --> 00:40:21,680 Speaker 4: speaks for the team, is in full control in every regard. 820 00:40:22,239 --> 00:40:25,920 Speaker 4: That principal owner is required to own in some instances 821 00:40:26,000 --> 00:40:29,600 Speaker 4: thirty percent, in other instances twenty percent, But that is 822 00:40:29,640 --> 00:40:32,440 Speaker 4: still a significant amount of money. What I perceive or 823 00:40:32,480 --> 00:40:36,759 Speaker 4: believe will happen is that institutional money will be able 824 00:40:36,760 --> 00:40:40,400 Speaker 4: to come in for a limited stake, meaning limited in 825 00:40:40,520 --> 00:40:45,680 Speaker 4: the control stake of a team, like a silent correct. 826 00:40:45,680 --> 00:40:48,480 Speaker 4: If it's a limited partnership or if it's a partnership, 827 00:40:49,000 --> 00:40:52,320 Speaker 4: the institutional money would come in as a limited partner. 828 00:40:52,440 --> 00:40:54,319 Speaker 4: If it's an LLC, it would come in as a 829 00:40:54,360 --> 00:40:57,520 Speaker 4: non controlling voice of the LLC. So I think I 830 00:40:57,560 --> 00:40:59,640 Speaker 4: think Clark is absolutely right in that regard. 831 00:41:00,040 --> 00:41:02,480 Speaker 3: Amy Trask, when you were on our show back before 832 00:41:02,520 --> 00:41:06,399 Speaker 3: the start of this NFL season, we asked you who 833 00:41:06,560 --> 00:41:09,960 Speaker 3: you like to win the Super Bowl super Bowl fifty eight, 834 00:41:10,040 --> 00:41:12,799 Speaker 3: and you said to us, Dallas Cowboys. And I have 835 00:41:12,880 --> 00:41:16,279 Speaker 3: to say, for much of this season, Scarlet Fu, I 836 00:41:16,360 --> 00:41:18,640 Speaker 3: thought Amy Trask nailed it because I didn't even see 837 00:41:18,640 --> 00:41:20,480 Speaker 3: that coming. That was a dark horse pick. And I 838 00:41:20,480 --> 00:41:22,800 Speaker 3: will say this, Amy mentioned fantasy football in the beginning 839 00:41:23,239 --> 00:41:26,359 Speaker 3: the Cowboys killed my league. I mean they I had 840 00:41:26,360 --> 00:41:28,320 Speaker 3: the best team, and then obviously, you know, the Cowboys 841 00:41:28,320 --> 00:41:30,360 Speaker 3: woke up from their sleep and they just swept and 842 00:41:30,440 --> 00:41:32,480 Speaker 3: they were amazing. So talk to us about the Super Bowl. 843 00:41:32,800 --> 00:41:35,520 Speaker 3: Who do you like heading into the Sunday's game. 844 00:41:35,640 --> 00:41:38,040 Speaker 2: I had to give him a box of Kleenex, Amy, because. 845 00:41:37,840 --> 00:41:42,240 Speaker 4: We talked about huns all around. I need to know, Amy, 846 00:41:43,480 --> 00:41:47,360 Speaker 4: I really and truly have not yet made that decision, 847 00:41:47,760 --> 00:41:50,680 Speaker 4: because I keep doing the on the one hand, on 848 00:41:50,760 --> 00:41:53,160 Speaker 4: the other hand, on the one hand, on the other hand, 849 00:41:53,200 --> 00:41:56,160 Speaker 4: I will give you a prediction as to the game itself, 850 00:41:56,560 --> 00:41:59,600 Speaker 4: which is everyone focuses on these two offenses, both of 851 00:41:59,640 --> 00:42:04,640 Speaker 4: which have phenomenal players. People are focused on Kittle versus Kelsey. 852 00:42:05,040 --> 00:42:09,399 Speaker 4: People are focused on, you know, Pachaco versus McCaffrey. There's 853 00:42:09,440 --> 00:42:11,839 Speaker 4: a lot of focus on offense. I think we're going 854 00:42:11,880 --> 00:42:15,200 Speaker 4: to see a tremendous defensive struggle. Both of these teams 855 00:42:15,239 --> 00:42:18,840 Speaker 4: have phenomenal defenses, ranked second and third in terms of 856 00:42:18,880 --> 00:42:21,840 Speaker 4: points given up per game. One of the team is 857 00:42:21,920 --> 00:42:25,319 Speaker 4: tremendous in terms of sacking the opposing quarterback. The other 858 00:42:25,440 --> 00:42:28,560 Speaker 4: is tremendous in terms of intercepting the ball. So that's 859 00:42:28,600 --> 00:42:31,080 Speaker 4: my prediction for you. We're going to see a terrific 860 00:42:31,120 --> 00:42:34,000 Speaker 4: defensive game. And by the way, I like defense more 861 00:42:34,040 --> 00:42:34,840 Speaker 4: than I like offense. 862 00:42:34,920 --> 00:42:36,520 Speaker 3: Remind me never to invite Amy to play in our 863 00:42:36,520 --> 00:42:41,480 Speaker 3: fantasy league, Michael bar because that's exactly answer you would get. 864 00:42:43,960 --> 00:42:44,520 Speaker 4: Fantasy. 865 00:42:44,760 --> 00:42:49,799 Speaker 2: You would hand Damian his you know what in this? 866 00:42:50,320 --> 00:42:51,640 Speaker 2: Oh man, No, no. 867 00:42:51,800 --> 00:42:54,799 Speaker 4: I am no good at fantasy foot ball, never have been. 868 00:42:54,840 --> 00:42:57,520 Speaker 4: And you know what, I get to stressed out about it, 869 00:42:57,640 --> 00:42:59,520 Speaker 4: and my husband will look at me and say, hey, 870 00:43:00,040 --> 00:43:02,759 Speaker 4: it's just a game. I just get too stressed out 871 00:43:02,800 --> 00:43:04,120 Speaker 4: to play fantasy football. 872 00:43:05,640 --> 00:43:09,239 Speaker 2: Amy Trask, former CEO of the Oakland Raiders, analysts for 873 00:43:09,320 --> 00:43:13,560 Speaker 2: CBS Sports, the author of You Negotiate Like a Girl, 874 00:43:13,600 --> 00:43:15,680 Speaker 2: And I also want to add advisory board member for 875 00:43:15,719 --> 00:43:19,960 Speaker 2: the Los Angeles Sports and Entertainment Commission, Amy, if you 876 00:43:20,000 --> 00:43:23,680 Speaker 2: can imagine what it was like. My wife a die 877 00:43:23,760 --> 00:43:27,439 Speaker 2: hard forty nine Ers fan. I'm a die hard Lions fan, 878 00:43:27,920 --> 00:43:30,200 Speaker 2: and I'm still sleeping on the couch. Thank you so much, 879 00:43:30,280 --> 00:43:34,000 Speaker 2: Amy for joining us on the Bloomberg Business of Sports. 880 00:43:34,040 --> 00:43:35,200 Speaker 2: We really do appreciate it. 881 00:43:35,560 --> 00:43:37,799 Speaker 4: Thank you for having me always an honor and an 882 00:43:37,840 --> 00:43:39,319 Speaker 4: absolute pleasure to join you. 883 00:43:40,000 --> 00:43:42,719 Speaker 2: Our special thanks to Amy Trash for joining us from 884 00:43:42,880 --> 00:43:46,280 Speaker 2: Las Vegas ahead of the Super Bowl. Thanks for listening 885 00:43:46,400 --> 00:43:49,960 Speaker 2: to a special Big Game edition of The Bloomberg Business 886 00:43:49,960 --> 00:43:52,480 Speaker 2: of Sports. We are here each and every week at 887 00:43:52,480 --> 00:43:55,880 Speaker 2: the same time for my colleagues Scarlett Fu and Damian 888 00:43:55,960 --> 00:43:59,000 Speaker 2: sas Hour. I'm Michael Barr. Tune in again next week 889 00:43:59,200 --> 00:44:02,120 Speaker 2: for the latest the stories moving big old money in 890 00:44:02,200 --> 00:44:05,320 Speaker 2: the world of sports. You're listening to The Bloomberg Business 891 00:44:05,360 --> 00:44:08,760 Speaker 2: of Sports from Bloomberg Radio around the world.