1
00:00:00,120 --> 00:00:02,280
Speaker 1: You don't have to look a certain way in order

2
00:00:02,400 --> 00:00:06,440
Speaker 1: to be fit. Fitness does not look one particular way,

3
00:00:06,880 --> 00:00:11,119
Speaker 1: and really embracing a type of well being that allows

4
00:00:11,160 --> 00:00:13,600
Speaker 1: you to explore what makes you feel good.

5
00:00:27,880 --> 00:00:31,480
Speaker 2: Hey everyone, Emily Badi here, you are listening to an

6
00:00:31,520 --> 00:00:35,640
Speaker 2: installment of Hurdle Moment from Hurdle, a wildness focused podcast

7
00:00:35,680 --> 00:00:38,159
Speaker 2: where I connect with everyone from your favorite athletes to

8
00:00:38,280 --> 00:00:42,400
Speaker 2: top experts and industry CEOs about their highest highes, toughest moments,

9
00:00:42,680 --> 00:00:46,400
Speaker 2: and everything in between. We all go through hurdles in life,

10
00:00:46,479 --> 00:00:49,599
Speaker 2: and my goal through these discussions is to empower you

11
00:00:50,040 --> 00:00:52,960
Speaker 2: to better navigate yours and move with intentions so that

12
00:00:53,040 --> 00:00:56,800
Speaker 2: you can stride toward your big potential and of course

13
00:00:57,320 --> 00:01:01,639
Speaker 2: have some fun along the way. Today day's conversation, I

14
00:01:01,680 --> 00:01:04,800
Speaker 2: am elated for the third year in a row to

15
00:01:05,000 --> 00:01:07,919
Speaker 2: call on the experts from Well and Good to talk

16
00:01:08,000 --> 00:01:11,280
Speaker 2: about the trends in wellness that we are going to

17
00:01:11,319 --> 00:01:15,640
Speaker 2: see in twenty twenty three. Today I am chatting with

18
00:01:15,760 --> 00:01:20,000
Speaker 2: Abby Stone. She is the vice president of content for

19
00:01:20,160 --> 00:01:23,760
Speaker 2: Well and Good, and we, as I said, are digging

20
00:01:23,800 --> 00:01:26,440
Speaker 2: into their twenty twenty three wellness trends. They have asked

21
00:01:26,880 --> 00:01:29,360
Speaker 2: all of the experts what's going on. They've dug into

22
00:01:29,400 --> 00:01:32,959
Speaker 2: the data and they have scoured the market, and now

23
00:01:33,240 --> 00:01:36,280
Speaker 2: they've called it. They have called what will be the

24
00:01:36,319 --> 00:01:41,320
Speaker 2: biggest trends and most groundbreaking innovations that will dominate the

25
00:01:41,360 --> 00:01:44,880
Speaker 2: conversation and wellness and your well being in the next

26
00:01:45,040 --> 00:01:48,000
Speaker 2: three sixty five. This is an episode every year that

27
00:01:48,080 --> 00:01:52,240
Speaker 2: I've come to really enjoy, and the data shows that.

28
00:01:52,160 --> 00:01:53,560
Speaker 1: You do too.

29
00:01:54,320 --> 00:01:56,960
Speaker 2: So what is going to be trending? What kinds of

30
00:01:57,080 --> 00:01:59,800
Speaker 2: topics will we be talking about? Well in a self

31
00:01:59,800 --> 00:02:03,560
Speaker 2: care arena, We'll be chatting all about how sexual wellness

32
00:02:03,600 --> 00:02:04,640
Speaker 2: is coming soon.

33
00:02:04,760 --> 00:02:06,240
Speaker 1: To a store near you.

34
00:02:06,320 --> 00:02:08,440
Speaker 2: I know you want to know more on that. Plus

35
00:02:08,639 --> 00:02:12,200
Speaker 2: with mental fitness, how we will be working out our

36
00:02:12,280 --> 00:02:15,800
Speaker 2: mental health like we do our bodies now. On the

37
00:02:15,840 --> 00:02:19,680
Speaker 2: fitness side of things, so much stuff, including the fact

38
00:02:19,760 --> 00:02:24,560
Speaker 2: that IREL fitness is truly back, it's not going anywhere.

39
00:02:24,960 --> 00:02:28,919
Speaker 2: Plus how mobility training is now moving out of the

40
00:02:28,919 --> 00:02:33,200
Speaker 2: physical therapist's office. And finally, can't forget one of my

41
00:02:33,200 --> 00:02:36,680
Speaker 2: favorite topics, the rec leisure trend.

42
00:02:36,880 --> 00:02:38,920
Speaker 3: I'm talking about hiking.

43
00:02:38,840 --> 00:02:41,760
Speaker 2: Like articles of clothing and gear that we're not just

44
00:02:41,840 --> 00:02:45,680
Speaker 2: taking with us up the mountain but also wearing around town.

45
00:02:46,080 --> 00:02:49,160
Speaker 2: Plus of course, so many other good trends that they

46
00:02:49,200 --> 00:02:50,680
Speaker 2: have identified for twenty twenty three.

47
00:02:50,919 --> 00:02:54,000
Speaker 3: Again, I love this combo. I hope you do too, and.

48
00:02:53,960 --> 00:02:56,760
Speaker 2: I'd be super curious to know what's on your radar

49
00:02:56,840 --> 00:02:59,520
Speaker 2: for twenty twenty three. What are the things that you'll

50
00:02:59,600 --> 00:03:04,040
Speaker 2: be folks on in your personal wellness snapshot? Let me

51
00:03:04,120 --> 00:03:07,160
Speaker 2: know by tagging the show over on social lits at

52
00:03:07,200 --> 00:03:08,120
Speaker 2: Hurdle Podcasts.

53
00:03:08,160 --> 00:03:10,640
Speaker 3: Of course, I am over at Emily a Body.

54
00:03:10,960 --> 00:03:12,359
Speaker 2: Before I let you go today, I do want to

55
00:03:12,360 --> 00:03:15,480
Speaker 2: make sure that I call out the upcoming goal setting workshop.

56
00:03:15,520 --> 00:03:17,920
Speaker 2: It's going to be held on January fourth. There is

57
00:03:18,160 --> 00:03:21,280
Speaker 2: limited space and spots are going fast, so I'm going

58
00:03:21,360 --> 00:03:24,840
Speaker 2: to link to that workshop in the show notes, and

59
00:03:24,880 --> 00:03:27,240
Speaker 2: there you can find out all of the information that

60
00:03:27,280 --> 00:03:30,360
Speaker 2: you need to know. Make sure, if you are not

61
00:03:30,919 --> 00:03:34,240
Speaker 2: signed up already, subscribe to the Weekly Hurdle. It's the

62
00:03:34,280 --> 00:03:37,200
Speaker 2: newsletter that comes out every single Friday to'll give you

63
00:03:37,600 --> 00:03:40,400
Speaker 2: the things that you love about the show, a motivation, inspiration,

64
00:03:40,640 --> 00:03:44,360
Speaker 2: gear picks and more directly in your inbox. The link

65
00:03:44,640 --> 00:03:48,160
Speaker 2: to sign up for that can also be found in

66
00:03:48,520 --> 00:03:49,240
Speaker 2: the show notes.

67
00:03:49,720 --> 00:03:50,360
Speaker 3: I think that's it.

68
00:03:50,400 --> 00:03:50,800
Speaker 1: For now.

69
00:03:51,080 --> 00:04:11,720
Speaker 2: With that, let's do it. Let's get to hurdling.

70
00:04:08,640 --> 00:04:09,040
Speaker 3: Today.

71
00:04:09,240 --> 00:04:11,920
Speaker 2: I am sitting down with Abby Stone. She is the

72
00:04:12,040 --> 00:04:14,520
Speaker 2: vice president of content for Well and Good. How are

73
00:04:14,520 --> 00:04:14,880
Speaker 2: you doing.

74
00:04:15,080 --> 00:04:15,960
Speaker 1: I'm so good.

75
00:04:16,040 --> 00:04:18,800
Speaker 2: Thank you for having me, Thank you for coming into

76
00:04:18,839 --> 00:04:20,600
Speaker 2: the studio. It's always so refreshing to me when I

77
00:04:20,640 --> 00:04:21,680
Speaker 2: get to say that sentence.

78
00:04:21,760 --> 00:04:22,279
Speaker 3: Irl.

79
00:04:22,640 --> 00:04:24,440
Speaker 1: I know, Sam, I love it. I'm looking at you

80
00:04:24,480 --> 00:04:27,239
Speaker 1: across the desk right now. It's really giving me life.

81
00:04:27,360 --> 00:04:28,679
Speaker 3: We are here to chat.

82
00:04:28,720 --> 00:04:31,280
Speaker 2: This is the third year that I have had someone

83
00:04:31,320 --> 00:04:34,920
Speaker 2: from the Well and Good team into chat about your

84
00:04:35,120 --> 00:04:38,120
Speaker 2: wellness trends. So we are here today to talk about

85
00:04:38,400 --> 00:04:42,440
Speaker 2: what you see coming down the pipe for all things wellness, fitness,

86
00:04:42,520 --> 00:04:45,160
Speaker 2: health and self care in twenty three. Talk to me

87
00:04:45,200 --> 00:04:47,800
Speaker 2: about why this is something that Well and Good makes

88
00:04:47,839 --> 00:04:49,120
Speaker 2: a priority year after year.

89
00:04:49,520 --> 00:04:54,040
Speaker 1: Sure, so you know, your longtime listeners who've heard other

90
00:04:54,040 --> 00:04:56,359
Speaker 1: people from Well and Good before might know this already.

91
00:04:56,400 --> 00:04:59,920
Speaker 1: But we've been releasing our list of wellness trends since

92
00:05:00,160 --> 00:05:05,600
Speaker 1: brand was founded way back in twenty ten. And at

93
00:05:05,600 --> 00:05:08,599
Speaker 1: the beginning when Well and Good was first founded, you know,

94
00:05:08,600 --> 00:05:14,479
Speaker 1: it was really focused on reporting on location specific new

95
00:05:14,560 --> 00:05:18,440
Speaker 1: releases and new studio openings, mostly in New York in LA.

96
00:05:18,640 --> 00:05:21,320
Speaker 1: So the list was really a list of try this

97
00:05:21,400 --> 00:05:25,039
Speaker 1: new studio, try this new green juice. And what we've

98
00:05:25,080 --> 00:05:28,400
Speaker 1: seen over the past decade plus is that as the

99
00:05:28,440 --> 00:05:33,159
Speaker 1: wellness industry is expanding and the definition of wellness has

100
00:05:33,200 --> 00:05:37,400
Speaker 1: expanded and people's understanding of wellness has expanded, the trends

101
00:05:37,440 --> 00:05:40,800
Speaker 1: list has really grown along with it. And what we

102
00:05:40,920 --> 00:05:44,000
Speaker 1: have today is a list of we call it wellness trends,

103
00:05:44,000 --> 00:05:47,960
Speaker 1: but it's really these movements and advancements and innovations within

104
00:05:48,000 --> 00:05:51,440
Speaker 1: the health and wellness space that are causing us to

105
00:05:52,000 --> 00:05:56,000
Speaker 1: rethink and revisit how we access our own well being.

106
00:05:56,480 --> 00:05:58,159
Speaker 1: So to get back to your question of why is

107
00:05:58,200 --> 00:06:02,560
Speaker 1: it important, I think that there's so much curiosity about

108
00:06:03,240 --> 00:06:07,800
Speaker 1: wellness and also so much disinformation and misinformation in the

109
00:06:07,839 --> 00:06:11,440
Speaker 1: health and wellbeing space that well and Good really uses

110
00:06:11,480 --> 00:06:15,520
Speaker 1: our wellness Trends rapport as an opportunity to cut through

111
00:06:15,680 --> 00:06:21,520
Speaker 1: that noise and make real, intangible for people the ways

112
00:06:21,560 --> 00:06:26,800
Speaker 1: that these cultural movements are reflected in really specific offerings

113
00:06:26,800 --> 00:06:27,599
Speaker 1: that they'll see.

114
00:06:27,440 --> 00:06:30,840
Speaker 2: In the coming year, right right, Super important really being

115
00:06:30,880 --> 00:06:35,080
Speaker 2: able to give information that's helpful to consumers, not just

116
00:06:35,320 --> 00:06:37,880
Speaker 2: in these big metropolitan areas, you and me sitting here

117
00:06:37,880 --> 00:06:41,520
Speaker 2: in Brooklyn right now, but of course extending well beyond that. Now,

118
00:06:41,560 --> 00:06:45,400
Speaker 2: before we get into our first category of fitness, give.

119
00:06:45,279 --> 00:06:47,359
Speaker 3: Us a little insight into Abby.

120
00:06:47,480 --> 00:06:49,960
Speaker 2: What kind of things do you like to do when

121
00:06:50,000 --> 00:06:53,680
Speaker 2: it comes to mind, body and wellness?

122
00:06:53,960 --> 00:06:58,920
Speaker 1: Amazing? So I was a dancer for my entire life.

123
00:06:59,000 --> 00:07:01,479
Speaker 1: I started dance classes when I was three years old.

124
00:07:01,960 --> 00:07:05,360
Speaker 1: I was a dance minor in college, and that has

125
00:07:05,480 --> 00:07:08,760
Speaker 1: really framed a lot of my approach to well being.

126
00:07:09,000 --> 00:07:13,680
Speaker 1: So most obviously, I love movements. I love moving my body,

127
00:07:14,040 --> 00:07:15,960
Speaker 1: and that's really what makes me feel good.

128
00:07:16,000 --> 00:07:16,520
Speaker 3: It's like my.

129
00:07:16,600 --> 00:07:20,360
Speaker 1: Happy place when I'm exercising. And then kind of on

130
00:07:20,400 --> 00:07:23,840
Speaker 1: the flip side of that, not to get real deep

131
00:07:23,880 --> 00:07:26,360
Speaker 1: with you, real quick, but there's a lot of body

132
00:07:26,400 --> 00:07:29,440
Speaker 1: image issues that come with the dance industry and with

133
00:07:29,560 --> 00:07:34,040
Speaker 1: the ballet industry in particular, and because of that, I

134
00:07:34,040 --> 00:07:37,680
Speaker 1: think I've become very aware of the impact that diet

135
00:07:37,720 --> 00:07:42,160
Speaker 1: culture and media representation of fitness quote unquote fitness looks

136
00:07:42,200 --> 00:07:46,800
Speaker 1: like in the mainstream. So my approach for well being

137
00:07:47,040 --> 00:07:49,200
Speaker 1: in my personal life, I think is also reflected in

138
00:07:49,240 --> 00:07:50,720
Speaker 1: the work. We do it well and Good, which is

139
00:07:50,760 --> 00:07:55,320
Speaker 1: really taking this inclusive, accessible approach to well being that

140
00:07:55,360 --> 00:07:57,600
Speaker 1: says you don't have to look a certain way in

141
00:07:57,720 --> 00:08:02,040
Speaker 1: order to be fit, fitness does not look one particular way,

142
00:08:02,880 --> 00:08:07,080
Speaker 1: and really embracing a type of well being that allows

143
00:08:07,120 --> 00:08:09,600
Speaker 1: you to explore what makes you feel good.

144
00:08:09,840 --> 00:08:12,520
Speaker 2: Yeah, I love that, And you answered my question which

145
00:08:12,560 --> 00:08:14,920
Speaker 2: was going to be how does your personal philosophy really

146
00:08:14,960 --> 00:08:17,520
Speaker 2: impact the work that you guys do over at Well

147
00:08:17,520 --> 00:08:20,040
Speaker 2: and Good clearly leading up the charge in terms of

148
00:08:20,080 --> 00:08:23,280
Speaker 2: content there, it allows you to have a heavy hand

149
00:08:23,440 --> 00:08:26,080
Speaker 2: in the types of stories that you're telling and who

150
00:08:26,440 --> 00:08:29,600
Speaker 2: you are targeting, who your target consumer really is. So

151
00:08:29,640 --> 00:08:31,800
Speaker 2: that's really awesome that you can chime in there, because

152
00:08:31,800 --> 00:08:33,880
Speaker 2: I agree with you there is not one size fits

153
00:08:33,920 --> 00:08:37,160
Speaker 2: all when it comes to what we should be doing

154
00:08:37,240 --> 00:08:41,000
Speaker 2: or shouldn't be doing in fitness. What we want to

155
00:08:41,960 --> 00:08:44,320
Speaker 2: we want to make sure that we're offering content that

156
00:08:44,440 --> 00:08:49,280
Speaker 2: serves everybody and like literally physically everybody. So I love that.

157
00:08:49,520 --> 00:08:51,559
Speaker 1: Yeah, love that. I would just add to that really

158
00:08:51,600 --> 00:08:55,160
Speaker 1: quick that I think historically Well and Good, like I

159
00:08:55,240 --> 00:08:59,480
Speaker 1: was mentioning, really reported on wellness and reported on the

160
00:08:59,520 --> 00:09:02,760
Speaker 1: innovation that were happening within the space, and I think

161
00:09:02,800 --> 00:09:05,480
Speaker 1: over the past few years in particular, we've really made

162
00:09:05,480 --> 00:09:07,680
Speaker 1: it our mission and our goal to not just report

163
00:09:07,720 --> 00:09:10,520
Speaker 1: on what's happening, but to help move the needle in

164
00:09:10,600 --> 00:09:13,559
Speaker 1: the directions where we think the wellness industry needs to go,

165
00:09:14,160 --> 00:09:19,720
Speaker 1: So spotlighting more diverse experts and brands passing the mic.

166
00:09:19,840 --> 00:09:22,120
Speaker 1: We'll maybe talk about that with one of our trends today,

167
00:09:22,320 --> 00:09:26,880
Speaker 1: to a wider representation of people in voices and experiences,

168
00:09:27,679 --> 00:09:31,360
Speaker 1: and really just making clear the way, you know, not

169
00:09:31,520 --> 00:09:35,240
Speaker 1: only the fun new stuff that you can find to

170
00:09:35,440 --> 00:09:38,319
Speaker 1: increase your well being, but also really shine the deliberate

171
00:09:38,360 --> 00:09:42,880
Speaker 1: spotlight on some of the barriers that prevent people from

172
00:09:42,920 --> 00:09:45,640
Speaker 1: this country from accessing well being because it's not it

173
00:09:45,679 --> 00:09:48,720
Speaker 1: doesn't all come down to personal responsibility. There's some real

174
00:09:48,760 --> 00:09:49,920
Speaker 1: systemic issues at.

175
00:09:49,760 --> 00:09:50,680
Speaker 3: Play there totally.

176
00:09:50,760 --> 00:09:55,880
Speaker 2: And I appreciate and recognize that you all have probably

177
00:09:56,160 --> 00:10:02,360
Speaker 2: recognized maybe in years past, where you may have done

178
00:10:02,360 --> 00:10:05,240
Speaker 2: something one way and you say, all right, now, let's pivot.

179
00:10:05,559 --> 00:10:08,040
Speaker 2: We recognize that this isn't how we want to move forward,

180
00:10:08,160 --> 00:10:10,120
Speaker 2: and then you do the best you can with that.

181
00:10:10,320 --> 00:10:12,960
Speaker 2: And I think that that's what all brands have to do,

182
00:10:13,040 --> 00:10:17,560
Speaker 2: as we all evolve and the conversation continually evolves, of course,

183
00:10:17,679 --> 00:10:21,400
Speaker 2: you know, socially, but clearly in our aspects of wellness

184
00:10:21,440 --> 00:10:25,080
Speaker 2: as well. Now to pivot and bring us to these

185
00:10:25,120 --> 00:10:27,960
Speaker 2: twenty three trends. The first category we are going to

186
00:10:27,960 --> 00:10:31,120
Speaker 2: talk about is fitness, and it is no surprise that

187
00:10:31,200 --> 00:10:33,319
Speaker 2: the first thing we're going to talk about is that

188
00:10:33,440 --> 00:10:38,720
Speaker 2: IRL Fitness is back with a vengeance. I'm so happy,

189
00:10:38,880 --> 00:10:43,120
Speaker 2: I'm so happy talk to us about that. What can

190
00:10:43,160 --> 00:10:47,000
Speaker 2: we expect from IRL Fitness studios moving into the new year.

191
00:10:47,200 --> 00:10:50,400
Speaker 1: Yeah, it's back, baby. I really wanted and my team

192
00:10:50,440 --> 00:10:54,559
Speaker 1: really wanted to be definitive about that and calling that

193
00:10:54,600 --> 00:10:58,360
Speaker 1: in our trends list this year. You know, it was

194
00:10:58,440 --> 00:11:00,760
Speaker 1: there's no surprise to anyone that the in this industry

195
00:11:00,840 --> 00:11:06,280
Speaker 1: really struggled during the pandemic. Gyms and boutique studios closed

196
00:11:06,320 --> 00:11:10,120
Speaker 1: their doors. Many mom and pop shops in particular, you know,

197
00:11:10,400 --> 00:11:12,760
Speaker 1: weren't able to open them again or now in the

198
00:11:12,800 --> 00:11:16,920
Speaker 1: process of finding new spaces, as you know, the pandemic

199
00:11:16,960 --> 00:11:21,880
Speaker 1: happened and we all turned, you know, to our homes

200
00:11:21,960 --> 00:11:25,000
Speaker 1: and kind of building out our home spaces there. So,

201
00:11:25,120 --> 00:11:28,280
Speaker 1: as we've talked about in prior trends reports and just

202
00:11:28,360 --> 00:11:31,760
Speaker 1: unwill and good in general. That bread a lot of innovation.

203
00:11:32,000 --> 00:11:35,439
Speaker 1: It brought a lot of fitness brands into the digital

204
00:11:35,520 --> 00:11:39,040
Speaker 1: space in a new way that was really really exciting

205
00:11:39,200 --> 00:11:41,679
Speaker 1: and made fitness more accessible to a lot of people.

206
00:11:42,080 --> 00:11:44,280
Speaker 1: But heading into twenty twenty three, people are ready to

207
00:11:44,320 --> 00:11:47,720
Speaker 1: go back to the gym. We spoke with the CEO

208
00:11:47,800 --> 00:11:51,160
Speaker 1: of Mind Body, which is also which now owns class

209
00:11:51,200 --> 00:11:55,960
Speaker 1: Pass as well. Yes, ah, I got Yeah, he was

210
00:11:56,000 --> 00:11:59,240
Speaker 1: fantastic and super helpful while we built out this report,

211
00:12:00,320 --> 00:12:04,600
Speaker 1: and yeah, what we're seeing is that studios and gyms

212
00:12:04,640 --> 00:12:08,360
Speaker 1: are not quite back at pre pandemic levels, but there's

213
00:12:08,520 --> 00:12:13,600
Speaker 1: really really promising momentum there. So one of the signs

214
00:12:13,640 --> 00:12:16,480
Speaker 1: that the fitness industry looks for is he told us

215
00:12:16,480 --> 00:12:19,880
Speaker 1: that there are two big spikes during the year when

216
00:12:19,920 --> 00:12:25,040
Speaker 1: people flock to the gyms, So no surprise, January, New Year,

217
00:12:25,360 --> 00:12:30,240
Speaker 1: New Outlook is the biggest time of year for gyms.

218
00:12:30,880 --> 00:12:34,960
Speaker 1: But then they see another smaller spike in back to

219
00:12:35,000 --> 00:12:37,640
Speaker 1: school season, So in the fall when people are kind

220
00:12:37,640 --> 00:12:42,040
Speaker 1: of like brushing off their's summer you know, travel vacation,

221
00:12:42,880 --> 00:12:45,720
Speaker 1: pool time plans and kind of getting down to focus again.

222
00:12:45,760 --> 00:12:48,120
Speaker 1: They also go back to the gym. So looking at

223
00:12:48,200 --> 00:12:51,880
Speaker 1: twenty twenty two, there was a little baby spike in

224
00:12:52,080 --> 00:12:56,320
Speaker 1: January and then a big spike in September. So fitness

225
00:12:56,360 --> 00:13:01,120
Speaker 1: industry professionals are really thinking that that means that January

226
00:13:01,200 --> 00:13:03,720
Speaker 1: in twenty twenty three is going to be huge again

227
00:13:03,920 --> 00:13:09,000
Speaker 1: for IRL fitness. So yeah, super excited about this. Something

228
00:13:09,080 --> 00:13:11,760
Speaker 1: that we've seen is that not all modalities and not

229
00:13:11,800 --> 00:13:15,240
Speaker 1: all types of fitness have returned at the same level.

230
00:13:15,520 --> 00:13:18,000
Speaker 1: And a lot of that feels like common sense. You know,

231
00:13:18,120 --> 00:13:22,120
Speaker 1: I think that spinning, for instance, in yoga, people have

232
00:13:22,200 --> 00:13:24,800
Speaker 1: not returned to the studio in quite the same numbers.

233
00:13:25,120 --> 00:13:28,480
Speaker 1: You know, people did stock up on their you know,

234
00:13:28,800 --> 00:13:32,600
Speaker 1: their pelotons, their echelons, their home bikes during the pandemic,

235
00:13:32,640 --> 00:13:35,240
Speaker 1: and I think people are still really making use of those,

236
00:13:35,280 --> 00:13:38,800
Speaker 1: They're not ditching them. And yoga is also another modality

237
00:13:38,880 --> 00:13:42,200
Speaker 1: that can translate pretty well to an online class if

238
00:13:42,240 --> 00:13:45,880
Speaker 1: you have the space to do it. But meanwhile, we

239
00:13:45,960 --> 00:13:50,080
Speaker 1: see boot camp type classes coming back in full force.

240
00:13:50,480 --> 00:13:54,760
Speaker 1: Joey Gonzalez, the CEO of Berries, told us that in

241
00:13:54,800 --> 00:13:58,440
Speaker 1: the United States they are now surpassed pre pandemic levels

242
00:13:58,480 --> 00:14:03,240
Speaker 1: at their classes and strength building classes and modalities like

243
00:14:03,360 --> 00:14:08,480
Speaker 1: CrossFit are seeing a strong return. I think that comes

244
00:14:08,480 --> 00:14:11,680
Speaker 1: down to equipment in large part because you don't have

245
00:14:11,840 --> 00:14:15,120
Speaker 1: these heavy weights or the space to do a boot

246
00:14:15,160 --> 00:14:19,200
Speaker 1: camp class in your home necessarily, But I think it

247
00:14:19,240 --> 00:14:22,840
Speaker 1: also comes down to what a number of people and

248
00:14:22,880 --> 00:14:26,000
Speaker 1: experts we spoke to identified as like the real heart

249
00:14:26,080 --> 00:14:29,160
Speaker 1: of this trend in the driving force behind it, which

250
00:14:29,160 --> 00:14:33,160
Speaker 1: is that people are craving community and the relationship aspect

251
00:14:33,280 --> 00:14:37,560
Speaker 1: that comes with having an in person fitness experience, which

252
00:14:37,760 --> 00:14:40,200
Speaker 1: as a dancer, as I mentioned, is something that I

253
00:14:40,320 --> 00:14:42,120
Speaker 1: love too and is really near and dear to my

254
00:14:42,240 --> 00:14:45,280
Speaker 1: heart being in that class environment, feeling the energy of

255
00:14:45,320 --> 00:14:48,320
Speaker 1: the people around you, and that's something you just can't

256
00:14:48,360 --> 00:14:50,200
Speaker 1: recreate at home or with a screen.

257
00:14:50,560 --> 00:14:52,600
Speaker 3: Yeah, I mean, and you don't need me to tell you.

258
00:14:52,640 --> 00:14:53,160
Speaker 3: We know that.

259
00:14:53,200 --> 00:14:55,120
Speaker 2: The science shows that when you work out with someone

260
00:14:55,160 --> 00:14:57,880
Speaker 2: who may be just a smidge quote unquote better than

261
00:14:57,920 --> 00:15:00,920
Speaker 2: you are, you are motivated to push for longer and

262
00:15:00,960 --> 00:15:06,480
Speaker 2: go farther. So just knowing the benefits of community, aside

263
00:15:06,520 --> 00:15:09,600
Speaker 2: from those extra endorphins in the high fives, it's also

264
00:15:10,040 --> 00:15:13,960
Speaker 2: a huge performance benefit to get together and sweat communally

265
00:15:14,360 --> 00:15:17,120
Speaker 2: and for me personally, I'm so happy to hear that

266
00:15:17,120 --> 00:15:20,400
Speaker 2: we are getting back in the studio. And speaking of

267
00:15:20,440 --> 00:15:22,960
Speaker 2: getting back in the studio, I love this trend that

268
00:15:23,000 --> 00:15:27,000
Speaker 2: mobility moves out of the physical therapist's office and into

269
00:15:27,760 --> 00:15:30,720
Speaker 2: maybe a studio environment. One of my favorite classes to

270
00:15:31,000 --> 00:15:33,960
Speaker 2: take from time to time is a class that my

271
00:15:34,720 --> 00:15:37,400
Speaker 2: one of my favorite training studios calls kin Stretch and

272
00:15:37,440 --> 00:15:41,040
Speaker 2: it's literally just a mobility based class, stuff that I

273
00:15:41,080 --> 00:15:45,160
Speaker 2: would never do on my own sitting in my living room.

274
00:15:45,600 --> 00:15:50,040
Speaker 1: Yeah, that's amazing. So mobility is a buzzword that I

275
00:15:50,080 --> 00:15:54,000
Speaker 1: think people have been throwing around a lot recently, and

276
00:15:54,160 --> 00:15:56,720
Speaker 1: what we're seeing for twenty twenty three is it's really

277
00:15:57,280 --> 00:16:02,720
Speaker 1: it's really digging in its tear, it's finding resonance with people,

278
00:16:03,000 --> 00:16:06,520
Speaker 1: and people are really excited to explore this way of movement.

279
00:16:06,760 --> 00:16:10,680
Speaker 1: So for people who aren't familiar, mobility refers to the

280
00:16:10,800 --> 00:16:14,400
Speaker 1: range of motion within your joints, of your limbs, within

281
00:16:14,440 --> 00:16:17,880
Speaker 1: your joints, and because of that, it's a really dynamic

282
00:16:18,560 --> 00:16:24,280
Speaker 1: approach to training and again focuses on movement rather than

283
00:16:24,480 --> 00:16:27,240
Speaker 1: just static stretching. I think a lot of times and

284
00:16:27,280 --> 00:16:32,000
Speaker 1: we've seen that people conflate mobility with flexibility and with stretching,

285
00:16:32,120 --> 00:16:35,680
Speaker 1: but it's really a pillar onto itself. And what we're

286
00:16:35,680 --> 00:16:38,720
Speaker 1: seeing is that people are really thinking about mobility as

287
00:16:38,760 --> 00:16:41,400
Speaker 1: a pillar. So if you think of the main kind

288
00:16:41,400 --> 00:16:48,160
Speaker 1: of core components of fitness as being cardio, flexibility, and strength,

289
00:16:48,280 --> 00:16:52,320
Speaker 1: I think people are now adding mobility to that as

290
00:16:52,440 --> 00:16:55,520
Speaker 1: being real top of mind for them. And the reason

291
00:16:55,640 --> 00:16:58,800
Speaker 1: for that is we're also dang stiff. We're sitting at

292
00:16:58,800 --> 00:17:02,240
Speaker 1: our desks every day, we're hunched over a computer so

293
00:17:02,360 --> 00:17:05,000
Speaker 1: many of us, or we're working long hours on our feet.

294
00:17:05,200 --> 00:17:07,439
Speaker 1: We work in a hospital or in a factory or

295
00:17:07,440 --> 00:17:10,600
Speaker 1: a setting like that, and we have sore backs and

296
00:17:10,720 --> 00:17:14,840
Speaker 1: hunch shoulders and it just literally doesn't feel good. So

297
00:17:14,960 --> 00:17:20,040
Speaker 1: by focusing on on mobility, it's a really it's a

298
00:17:20,040 --> 00:17:23,160
Speaker 1: great way to kind of boost fitness over the course

299
00:17:23,200 --> 00:17:27,159
Speaker 1: of your life and kind of extend the longevity of

300
00:17:27,200 --> 00:17:29,000
Speaker 1: your body quite literally for sure.

301
00:17:29,040 --> 00:17:32,959
Speaker 2: And it's also such a helpful component to doing all

302
00:17:33,000 --> 00:17:35,960
Speaker 2: of the other things that you like doing well. Right,

303
00:17:36,119 --> 00:17:38,600
Speaker 2: Like you said, there are different pillars, but all of

304
00:17:38,600 --> 00:17:41,440
Speaker 2: those pillars influence one another. I'm sitting here and we're

305
00:17:41,440 --> 00:17:43,760
Speaker 2: talking about mobility and I'm thinking about like my stiff

306
00:17:43,800 --> 00:17:46,520
Speaker 2: shoulder and being old, and like where's the lacrosseball that

307
00:17:46,520 --> 00:17:49,760
Speaker 2: I usually keep under this desk. So I totally totally

308
00:17:50,280 --> 00:17:52,720
Speaker 2: see and recognize that this is a trend that's not

309
00:17:52,880 --> 00:17:57,240
Speaker 2: going anywhere anytime soon, and if anything, hopefully more and

310
00:17:57,280 --> 00:18:00,359
Speaker 2: more people are going to jump on, which brings me

311
00:18:00,680 --> 00:18:01,800
Speaker 2: jumping on the vandwagon.

312
00:18:01,840 --> 00:18:02,000
Speaker 1: Here.

313
00:18:02,200 --> 00:18:06,480
Speaker 2: This word reck leisure is my new favorite word, and

314
00:18:06,560 --> 00:18:10,639
Speaker 2: I instantly think of lululumon earlier this year did like

315
00:18:10,680 --> 00:18:13,919
Speaker 2: their hiking pack, and I would be so curious to

316
00:18:14,000 --> 00:18:17,199
Speaker 2: know how many people bought the clothes in like this

317
00:18:17,320 --> 00:18:21,320
Speaker 2: hiking capsule for actually hiking or really just to wear it,

318
00:18:21,440 --> 00:18:24,120
Speaker 2: like to Fort Green Park to walk their dog. But yes,

319
00:18:24,280 --> 00:18:27,520
Speaker 2: the next trend we're going to talk about here reck leisure.

320
00:18:27,720 --> 00:18:28,600
Speaker 3: What's wreck leisure?

321
00:18:29,000 --> 00:18:32,080
Speaker 1: Yeah, so I don't have Lulu's numbers, but based on

322
00:18:32,119 --> 00:18:34,639
Speaker 1: the reporting we did for the trend, I feel pretty

323
00:18:34,640 --> 00:18:37,320
Speaker 1: confident saying that people bought those for both. So yeah,

324
00:18:37,359 --> 00:18:40,600
Speaker 1: reck leisure is a really fun trend. It refers to

325
00:18:41,280 --> 00:18:43,880
Speaker 1: you know, first, we saw this wave of aft leisure

326
00:18:44,160 --> 00:18:48,560
Speaker 1: right which was creating active wear apparel that kind of

327
00:18:48,600 --> 00:18:53,520
Speaker 1: could bleed from the gym into brunch. It was cute

328
00:18:53,640 --> 00:18:56,280
Speaker 1: but also functional, and then we kind of saw that

329
00:18:56,320 --> 00:18:59,280
Speaker 1: evolve into what people were calling work leisure. I think

330
00:18:59,280 --> 00:19:03,800
Speaker 1: we called that trends back in maybe twenty eighteen, which

331
00:19:03,840 --> 00:19:06,679
Speaker 1: are those you know, the stretchy pants that look like

332
00:19:06,840 --> 00:19:10,639
Speaker 1: trousers and sweat resistant button downs and kind of taking

333
00:19:10,680 --> 00:19:15,760
Speaker 1: that same mentality of really functional clothes into the workspace.

334
00:19:16,160 --> 00:19:20,880
Speaker 1: And now what we're seeing is that their new brands

335
00:19:20,920 --> 00:19:25,600
Speaker 1: and brands have new releases that are creating technical apparel

336
00:19:25,880 --> 00:19:29,320
Speaker 1: that really works in the outdoors if you're hiking or skiing,

337
00:19:29,760 --> 00:19:33,800
Speaker 1: but again it's cute and can be worn throughout the day,

338
00:19:33,920 --> 00:19:36,800
Speaker 1: you know, your daily life. And what I think is

339
00:19:36,840 --> 00:19:39,320
Speaker 1: so cool about this trend and what happens with our

340
00:19:39,359 --> 00:19:44,200
Speaker 1: trends report every years, even the trends that feel kind

341
00:19:44,200 --> 00:19:47,480
Speaker 1: of fun and light, you know, they are those things,

342
00:19:47,520 --> 00:19:52,040
Speaker 1: but when you start digging into the reasons for their popularity,

343
00:19:52,160 --> 00:19:56,680
Speaker 1: it really speaks to bigger, more important cultural movement because

344
00:19:56,680 --> 00:20:01,280
Speaker 1: what we're seeing with these new rec leisure brands is

345
00:20:01,320 --> 00:20:05,919
Speaker 1: that they are laser focused on size inclusivity. So when

346
00:20:05,960 --> 00:20:10,320
Speaker 1: it comes to outdoor apparel for women, for a long time,

347
00:20:10,600 --> 00:20:14,440
Speaker 1: the shrink it or pinket model was really the only

348
00:20:14,480 --> 00:20:17,000
Speaker 1: way to go. So they'd take a men's garment, they'd

349
00:20:17,040 --> 00:20:19,560
Speaker 1: shrink it down, they wouldn't see how it worked on

350
00:20:19,600 --> 00:20:25,439
Speaker 1: a woman's body, and frankly, they were tiny. It was

351
00:20:25,600 --> 00:20:29,760
Speaker 1: really difficult to find. You know, I'm not the largest person,

352
00:20:29,800 --> 00:20:32,359
Speaker 1: and I would find myself wearing largest and extra largest

353
00:20:32,400 --> 00:20:35,520
Speaker 1: when it comes to outdoor apparel, which just to me

354
00:20:35,640 --> 00:20:37,840
Speaker 1: speaks to the fact that they're leaving so many people

355
00:20:37,840 --> 00:20:38,919
Speaker 1: out of this conversation.

356
00:20:39,119 --> 00:20:39,639
Speaker 2: Definitely.

357
00:20:39,920 --> 00:20:44,840
Speaker 1: So brands like Older Apparel and Hiker Kind and Half

358
00:20:44,960 --> 00:20:48,439
Speaker 1: Days have all come onto the scene in the past

359
00:20:48,440 --> 00:20:54,080
Speaker 1: couple years and are focusing on this really again cute,

360
00:20:54,800 --> 00:20:59,639
Speaker 1: functional clothing that fits a really broad range of sizes,

361
00:21:00,080 --> 00:21:02,640
Speaker 1: and they've really helped push the industry forward. So as

362
00:21:02,680 --> 00:21:07,320
Speaker 1: we've seen these brands game popularity, bigger, more household names

363
00:21:07,359 --> 00:21:10,680
Speaker 1: like Arii are also following suit and they've extended theirs

364
00:21:11,480 --> 00:21:14,560
Speaker 1: their size ranges in stores in the past year as well.

365
00:21:14,760 --> 00:21:16,560
Speaker 2: Yeah, I mean, we love to hear that we want

366
00:21:16,600 --> 00:21:18,479
Speaker 2: to make sure that everyone can get the gear that

367
00:21:18,520 --> 00:21:21,480
Speaker 2: they need to do whatever activity it is that they're after,

368
00:21:21,680 --> 00:21:24,560
Speaker 2: even if they are just after most of the time

369
00:21:24,720 --> 00:21:26,520
Speaker 2: wearing that for that walk around the park.

370
00:21:26,760 --> 00:21:27,760
Speaker 3: I feel as.

371
00:21:27,600 --> 00:21:32,600
Speaker 2: Though owning it enables you to think about doing that

372
00:21:32,680 --> 00:21:35,600
Speaker 2: other thing that maybe you wouldn't have done before. So

373
00:21:35,640 --> 00:21:39,000
Speaker 2: it kind of gives you this opportunity to ask yourself,

374
00:21:39,200 --> 00:21:39,960
Speaker 2: all right, like is.

375
00:21:39,960 --> 00:21:42,080
Speaker 3: This something I want to try now? Like should I.

376
00:21:42,040 --> 00:21:44,600
Speaker 2: Take these out and go hiking or you know, whatever

377
00:21:44,640 --> 00:21:46,560
Speaker 2: it is that you're going to do. So I love

378
00:21:46,880 --> 00:21:48,919
Speaker 2: the word rec leisure. I'm going to figure out how

379
00:21:48,920 --> 00:21:51,560
Speaker 2: to use that in ascendence later today. And then alast,

380
00:21:51,560 --> 00:21:54,680
Speaker 2: but not least in this fitness category, we've got fitness

381
00:21:54,880 --> 00:21:57,680
Speaker 2: tracking no longer all on the rists. I've got to

382
00:21:57,720 --> 00:22:00,959
Speaker 2: say upfront, I've been wearing a woop since April twenty nineteen.

383
00:22:01,119 --> 00:22:04,280
Speaker 2: I'm addicted to my whoop, but I feel like every

384
00:22:04,280 --> 00:22:06,960
Speaker 2: time I walk outside, I'm seeing an or ring on

385
00:22:07,560 --> 00:22:09,920
Speaker 2: like four more people than I was yesterday.

386
00:22:10,560 --> 00:22:15,879
Speaker 1: Yeah, for sure. So fun fun quick story about this one.

387
00:22:15,920 --> 00:22:19,399
Speaker 1: I spend every Thanksgiving out with my in laws in

388
00:22:19,440 --> 00:22:23,600
Speaker 1: New Jersey and we're always you know, Thanksgiving always falls

389
00:22:23,640 --> 00:22:26,960
Speaker 1: around crunch time for finalizing these fitness trends. So I'm

390
00:22:27,000 --> 00:22:29,240
Speaker 1: always out there with my in laws working on trends,

391
00:22:29,320 --> 00:22:33,000
Speaker 1: and they are fascinated by our Trends report, and we're

392
00:22:33,000 --> 00:22:37,560
Speaker 1: talking about like middle aged New Jersey. My father in

393
00:22:37,680 --> 00:22:41,000
Speaker 1: law is a retired attorney and he just loves our

394
00:22:41,040 --> 00:22:44,080
Speaker 1: wellness trends. So I was out there this year and

395
00:22:44,200 --> 00:22:46,520
Speaker 1: he wanted to guess what some of them are. It

396
00:22:46,560 --> 00:22:48,560
Speaker 1: was like his favorite game. He's like, let's see if

397
00:22:48,600 --> 00:22:51,520
Speaker 1: I can guess some of these trends. And I was like, Okay,

398
00:22:51,520 --> 00:22:54,159
Speaker 1: there's no way, but sure, have a go. And the

399
00:22:54,240 --> 00:23:00,000
Speaker 1: first thing he says is fitness trackers are getting better

400
00:23:00,320 --> 00:23:03,639
Speaker 1: and smarter with the biomechanics and the insights that they

401
00:23:03,680 --> 00:23:06,920
Speaker 1: feedback to you. I was like, okay, David, well that's correct,

402
00:23:07,359 --> 00:23:10,359
Speaker 1: Ding ding Ding. And the reason I tell this story

403
00:23:10,520 --> 00:23:12,879
Speaker 1: is because I think it's really reflective of the fact

404
00:23:13,119 --> 00:23:17,040
Speaker 1: that advances within the fitness tech space is something that

405
00:23:17,680 --> 00:23:22,119
Speaker 1: consumers are really ready for and are really excited about. So,

406
00:23:22,400 --> 00:23:27,040
Speaker 1: as you mentioned, historically, fitness trackers have been literally on

407
00:23:27,080 --> 00:23:30,080
Speaker 1: your wrist, whether it's a watch or it's a fitbit

408
00:23:30,200 --> 00:23:32,359
Speaker 1: or a whoop that goes on your wrist. And what

409
00:23:32,400 --> 00:23:35,520
Speaker 1: we're seeing with this new wave of innovation is that

410
00:23:36,160 --> 00:23:41,159
Speaker 1: the fitness trackers we use are getting smaller, less noticeable

411
00:23:41,400 --> 00:23:46,119
Speaker 1: and more seamlessly incorporated into your daily life. Back in

412
00:23:46,160 --> 00:23:50,320
Speaker 1: twenty eleven, when Whoop was founded, the CEO Will Ahmed

413
00:23:50,600 --> 00:23:53,520
Speaker 1: said that his goal with Whoop was to always make

414
00:23:53,560 --> 00:23:56,720
Speaker 1: devices that were either cool or invisible. And I think

415
00:23:56,800 --> 00:23:59,439
Speaker 1: what they're really delivering on with the newest model of

416
00:23:59,440 --> 00:24:02,040
Speaker 1: the Whoop is that invisibility factor, right.

417
00:24:02,119 --> 00:24:03,640
Speaker 2: I mean, I've got a sports braw on a pair

418
00:24:03,640 --> 00:24:05,960
Speaker 2: of leggings that you put your Whoop into in the

419
00:24:06,000 --> 00:24:09,080
Speaker 2: other room. So they're really trying to make sure that

420
00:24:09,280 --> 00:24:10,840
Speaker 2: if you don't want to wear it on your wrist,

421
00:24:11,080 --> 00:24:13,200
Speaker 2: you don't have to wear it on your wrist exactly.

422
00:24:13,280 --> 00:24:15,560
Speaker 1: Yeah, you nailed it. So the new Whoop is thirty

423
00:24:15,560 --> 00:24:21,160
Speaker 1: three percent smaller, and it's designed in concert with this

424
00:24:21,280 --> 00:24:24,520
Speaker 1: new line of apparel called Woop Body that has pockets

425
00:24:25,119 --> 00:24:28,600
Speaker 1: in strategic locations like your hip or your sports bra,

426
00:24:28,880 --> 00:24:30,480
Speaker 1: so that you can wear the Whoop really close to

427
00:24:30,520 --> 00:24:34,520
Speaker 1: your body and it'll continue feeding insights back to you,

428
00:24:34,560 --> 00:24:36,760
Speaker 1: which really means you can set it or forget it.

429
00:24:36,840 --> 00:24:38,800
Speaker 1: The battery life of this is also five days long,

430
00:24:38,880 --> 00:24:41,119
Speaker 1: so you can literally just pop in your pocket and

431
00:24:41,160 --> 00:24:44,119
Speaker 1: forget about it. And that's really really interesting. Because I

432
00:24:44,119 --> 00:24:46,199
Speaker 1: think what we've seen again and again is that the

433
00:24:46,280 --> 00:24:48,720
Speaker 1: screens on a lot of these fitness devices, the kind

434
00:24:48,720 --> 00:24:52,560
Speaker 1: of multitasking fitness devices like your watch maybe can be

435
00:24:52,600 --> 00:24:55,880
Speaker 1: really distracting for people, and you get more hung up

436
00:24:56,040 --> 00:24:59,080
Speaker 1: on am I closing my rings? Am I reaching my

437
00:24:59,119 --> 00:25:02,399
Speaker 1: step count? Instead of really thinking about how can I

438
00:25:02,520 --> 00:25:06,240
Speaker 1: use this information that it's sending me to change my

439
00:25:06,320 --> 00:25:08,040
Speaker 1: habits and improve my performance?

440
00:25:08,240 --> 00:25:10,800
Speaker 2: Right, which is where the journal then on Whoop comes in,

441
00:25:10,840 --> 00:25:13,080
Speaker 2: because you can actually be mindful of the things that

442
00:25:13,119 --> 00:25:15,560
Speaker 2: you're doing on a day to day basis beyond just

443
00:25:15,720 --> 00:25:17,760
Speaker 2: some of those data points that you threw into the

444
00:25:17,760 --> 00:25:21,760
Speaker 2: mix a few seconds ago. And I'm personally interested and

445
00:25:21,800 --> 00:25:24,200
Speaker 2: excited to see what happens years down the line when

446
00:25:24,240 --> 00:25:27,000
Speaker 2: it gets even smaller, right, because that will give us

447
00:25:27,000 --> 00:25:30,360
Speaker 2: an opportunity to really rethink. A lot of people don't

448
00:25:30,400 --> 00:25:32,760
Speaker 2: to you know, where this data is going. They don't

449
00:25:32,760 --> 00:25:34,520
Speaker 2: want to wear something on their wrist.

450
00:25:34,600 --> 00:25:34,840
Speaker 3: Right.

451
00:25:34,920 --> 00:25:37,560
Speaker 2: I am one of those rare people that wears both

452
00:25:37,600 --> 00:25:39,560
Speaker 2: an Apple Watch and a Whoop every day, And like,

453
00:25:39,640 --> 00:25:41,520
Speaker 2: I'm used to it now, but I do feel a

454
00:25:41,560 --> 00:25:43,960
Speaker 2: little bit like I'm in these handcuffs and it's just

455
00:25:44,000 --> 00:25:46,840
Speaker 2: a choice that I've made, so I'm ready to take

456
00:25:47,000 --> 00:25:49,880
Speaker 2: off one at least one of these risks wearable sometime soon.

457
00:25:50,160 --> 00:25:54,800
Speaker 1: And another category here that we're really seeing gain popularity

458
00:25:54,840 --> 00:26:00,159
Speaker 1: are continuous glucose monitors. So those are health devices that

459
00:26:00,200 --> 00:26:03,600
Speaker 1: originated in the diabetes space to help control your blood

460
00:26:03,640 --> 00:26:06,159
Speaker 1: sugar throughout your day. And what we're seeing now is

461
00:26:06,240 --> 00:26:09,919
Speaker 1: brands release consumer focused versions of these, so you can

462
00:26:09,920 --> 00:26:13,040
Speaker 1: put on the back of your arm and it monitors

463
00:26:13,400 --> 00:26:17,520
Speaker 1: your glucose levels throughout the day and again sends kind

464
00:26:17,560 --> 00:26:23,200
Speaker 1: of push notifications back to you making recommendations. So Levels

465
00:26:23,400 --> 00:26:28,080
Speaker 1: is one brand that's really leading the charge here. And

466
00:26:28,160 --> 00:26:31,639
Speaker 1: it might notice that you know your blood sugar is spiking,

467
00:26:31,880 --> 00:26:34,080
Speaker 1: but going for a walk could help bring it down,

468
00:26:34,119 --> 00:26:36,359
Speaker 1: so it encourages you to do that. So what I

469
00:26:36,359 --> 00:26:39,800
Speaker 1: love is it's not just feeding you raw data that

470
00:26:39,880 --> 00:26:42,879
Speaker 1: might be difficult for you to synthesize or to know

471
00:26:42,920 --> 00:26:45,880
Speaker 1: what to do with, or could be really overwhelming for people,

472
00:26:46,720 --> 00:26:50,119
Speaker 1: but they help pair that with really actionable insights and

473
00:26:50,200 --> 00:26:52,720
Speaker 1: advice that you can then implement in your life.

474
00:26:52,840 --> 00:26:54,680
Speaker 2: Yeah, and I think you have to know like what

475
00:26:54,800 --> 00:26:57,199
Speaker 2: feels right for you and your body, right, Like I

476
00:26:57,280 --> 00:27:01,760
Speaker 2: know that personally, I've tried a few different of those

477
00:27:02,080 --> 00:27:05,720
Speaker 2: type devices, not levels specifically, but with me and my

478
00:27:05,960 --> 00:27:09,240
Speaker 2: history in weight loss and eating, I knew that like

479
00:27:09,320 --> 00:27:11,199
Speaker 2: I didn't want access to that much data, Like it

480
00:27:11,200 --> 00:27:13,399
Speaker 2: didn't make me feel comfortable. So you really have to

481
00:27:13,440 --> 00:27:16,159
Speaker 2: listen to your internal voice and what feels right for

482
00:27:16,240 --> 00:27:18,760
Speaker 2: you and then move forward from there. And that's not

483
00:27:18,800 --> 00:27:20,960
Speaker 2: to say that someone can totally benefit from that type

484
00:27:21,000 --> 00:27:24,000
Speaker 2: of information, but you know, you have to really listen

485
00:27:24,040 --> 00:27:25,600
Speaker 2: to what's going on and what feels right.

486
00:27:25,960 --> 00:27:29,959
Speaker 3: Absolutely, we're going to shift into the health area now.

487
00:27:30,400 --> 00:27:35,320
Speaker 2: We are talking first and foremost about holistic maternal health services.

488
00:27:35,640 --> 00:27:38,919
Speaker 2: They're helping to bring joy to childbirth. Elaborate on that

489
00:27:38,960 --> 00:27:39,360
Speaker 2: for us.

490
00:27:40,000 --> 00:27:43,720
Speaker 1: Yeah, So the maternal health crisis in the United States

491
00:27:44,119 --> 00:27:48,560
Speaker 1: is one of the most serious and scary health issues

492
00:27:48,720 --> 00:27:55,440
Speaker 1: of our time. Maternal mortality, which means deaths of the

493
00:27:55,480 --> 00:28:00,040
Speaker 1: mother or the childbearing person during childbirth or in the

494
00:28:00,119 --> 00:28:05,920
Speaker 1: period afterwards. Some definitions include just a couple of months afterwards,

495
00:28:05,960 --> 00:28:10,840
Speaker 1: and some as much as a year afterwards. By complications

496
00:28:10,880 --> 00:28:16,359
Speaker 1: related to pregnancy, has increased over the years, and it's

497
00:28:16,400 --> 00:28:22,240
Speaker 1: particularly critical in Black women and an Indigenous women. Where

498
00:28:22,280 --> 00:28:24,960
Speaker 1: the numbers are two to three times higher than they

499
00:28:25,000 --> 00:28:29,880
Speaker 1: are for white women. So clearly there is a gap

500
00:28:30,000 --> 00:28:33,359
Speaker 1: in healthcare that's emerging around this space, and it needs

501
00:28:33,400 --> 00:28:37,080
Speaker 1: immediate attention. And what we're seeing for twenty twenty three

502
00:28:37,600 --> 00:28:44,120
Speaker 1: is that one approach that's being taken to combat this

503
00:28:44,280 --> 00:28:50,680
Speaker 1: crisis is a more holistic, full body, whole person, community

504
00:28:50,840 --> 00:28:56,239
Speaker 1: approach to childbirth. So what that translates to a lot

505
00:28:56,280 --> 00:28:59,959
Speaker 1: of times is an increase in the use, end of

506
00:29:00,000 --> 00:29:03,720
Speaker 1: ailability of doula services. So a doula is not the

507
00:29:03,720 --> 00:29:07,520
Speaker 1: same as a midwife. It's someone who has knowledge and

508
00:29:07,560 --> 00:29:12,040
Speaker 1: has trained in regards to pregnancy and childbirth and postpartum,

509
00:29:12,440 --> 00:29:16,440
Speaker 1: and they're able to help the pregnant person develop a plan,

510
00:29:16,720 --> 00:29:19,680
Speaker 1: a pregnancy plan and a birth plan, and can really

511
00:29:19,720 --> 00:29:22,600
Speaker 1: act as an advocate for them as well during the

512
00:29:22,640 --> 00:29:26,800
Speaker 1: birthing process, whether that's happening in a hospital or in homes.

513
00:29:27,920 --> 00:29:32,280
Speaker 1: And what we've seen is that birthing people that work

514
00:29:32,320 --> 00:29:37,360
Speaker 1: with doulas see an increased success rate and those mortality

515
00:29:37,440 --> 00:29:41,240
Speaker 1: numbers are going down. So what's really interesting in the

516
00:29:41,280 --> 00:29:45,880
Speaker 1: coming year is that demand for doulas has risen. We

517
00:29:45,960 --> 00:29:50,680
Speaker 1: spoke with Latham Thomas, who's the founder of Mama Glow

518
00:29:50,800 --> 00:29:54,440
Speaker 1: and Glow Maven and which are doula companies in New

519
00:29:54,520 --> 00:29:57,880
Speaker 1: York City, And she really pointed to the fact that

520
00:29:58,120 --> 00:30:01,720
Speaker 1: doulas have a greater cultural awareness as well and get

521
00:30:01,720 --> 00:30:03,720
Speaker 1: to know the people that they're working with and spend

522
00:30:03,760 --> 00:30:07,720
Speaker 1: time with them on a regular basis compared to your

523
00:30:07,760 --> 00:30:11,160
Speaker 1: obgim that you might just check in with, you know,

524
00:30:11,440 --> 00:30:13,720
Speaker 1: at the beginning and more at the end, and kind

525
00:30:13,720 --> 00:30:17,320
Speaker 1: of less throughout your pregnancy. So they're able to really

526
00:30:18,800 --> 00:30:22,760
Speaker 1: advocate for better birthing environments for people. And it's translating

527
00:30:22,920 --> 00:30:24,040
Speaker 1: to Live Saved.

528
00:30:29,400 --> 00:30:32,000
Speaker 2: Taking a break from today's episode to talk to you

529
00:30:32,200 --> 00:30:35,960
Speaker 2: about one of Hurdle's newest sponsors at eight Sleep. Now,

530
00:30:36,440 --> 00:30:40,440
Speaker 2: like over thirty percent of Americans, I am a super

531
00:30:40,480 --> 00:30:43,080
Speaker 2: hot sleeper, and I have really struggled in the past

532
00:30:43,160 --> 00:30:47,080
Speaker 2: with not only falling asleep, but staying asleep at night

533
00:30:47,160 --> 00:30:50,840
Speaker 2: because of temperature. That, my friends, is where the eight

534
00:30:51,040 --> 00:30:53,480
Speaker 2: Sleep pod cover comes in.

535
00:30:53,840 --> 00:30:56,160
Speaker 3: It has completely changed the game for me.

536
00:30:56,280 --> 00:30:59,480
Speaker 2: Now, not only does the pod help me sleep comfortably

537
00:30:59,560 --> 00:31:03,240
Speaker 2: no matter the outside temperature, but it also enables me

538
00:31:03,360 --> 00:31:06,560
Speaker 2: to be in complete control of the temperature inside of

539
00:31:06,600 --> 00:31:09,760
Speaker 2: my bedroom with its ability to dynamically cool and heat

540
00:31:09,920 --> 00:31:13,920
Speaker 2: the bed to maintain that optimal sleeping temp from what

541
00:31:14,040 --> 00:31:17,960
Speaker 2: my body needs. I am also obsessed with a gentle

542
00:31:18,200 --> 00:31:22,320
Speaker 2: rise feature, which uses vibration at chest level to wake

543
00:31:22,400 --> 00:31:26,640
Speaker 2: me up without disrupting my circadian rhythm, making mornings feel

544
00:31:26,880 --> 00:31:30,360
Speaker 2: a little bit more welcoming and peaceful. Now, if that's

545
00:31:30,400 --> 00:31:33,320
Speaker 2: not a pivot from my usual iPhone alarm, then.

546
00:31:33,600 --> 00:31:37,120
Speaker 3: I don't know what is. Listen, I'm obsessed with this thing.

547
00:31:37,120 --> 00:31:41,120
Speaker 2: And in my mind, there is no better investment that

548
00:31:41,320 --> 00:31:45,160
Speaker 2: you can make in the long term than spending smartly

549
00:31:45,200 --> 00:31:49,640
Speaker 2: on your sleep, which truly impacts every aspect of our

550
00:31:49,720 --> 00:31:52,680
Speaker 2: day to day. Get in on the action, grab and

551
00:31:52,960 --> 00:31:56,760
Speaker 2: ate sleep pod cover for yourself. Head on over to

552
00:31:56,840 --> 00:32:01,680
Speaker 2: eightsleep dot com slash hurdle. That's EI d T s

553
00:32:01,880 --> 00:32:05,440
Speaker 2: L E e P dot com slash hurdle to save

554
00:32:05,520 --> 00:32:09,200
Speaker 2: one hundred and fifty dollars on the pod at checkout Again,

555
00:32:09,240 --> 00:32:11,720
Speaker 2: that's eightsleep dot com slash hurdle to get one hundred

556
00:32:11,760 --> 00:32:16,200
Speaker 2: and fifty dollars off your eight sleep pod today. Next up,

557
00:32:16,280 --> 00:32:19,600
Speaker 2: you got to give some love to my sponsor at Element.

558
00:32:20,000 --> 00:32:22,760
Speaker 2: Element is a science backed electrolyte drink mix with everything

559
00:32:22,800 --> 00:32:25,640
Speaker 2: you need and nothing you don't. It's plant based with

560
00:32:25,680 --> 00:32:29,720
Speaker 2: no sugar, no gluten, no fillers or other sketchy ingredients.

561
00:32:29,840 --> 00:32:34,160
Speaker 2: And I use Element as my proper hydration strategy. Listen,

562
00:32:34,240 --> 00:32:38,360
Speaker 2: Proper hydration is critical for optimizing both physical performance and

563
00:32:38,720 --> 00:32:42,120
Speaker 2: mental performance. It's not just about drinking enough water to

564
00:32:42,160 --> 00:32:46,560
Speaker 2: stay properly hydrated. You've got to consume adequate electrolytes. And

565
00:32:46,680 --> 00:32:50,160
Speaker 2: that's because those electrolytes they help your nerve impulses, fire,

566
00:32:50,440 --> 00:32:56,120
Speaker 2: regulate fluid, balance, help produce energy, and support strong bones. Again,

567
00:32:56,440 --> 00:32:59,320
Speaker 2: this is where Element comes into play, and they have

568
00:32:59,360 --> 00:33:05,560
Speaker 2: a great array of great tasting flavors like raspberry, orange, chocolate, citrus,

569
00:33:05,800 --> 00:33:09,320
Speaker 2: you name it. Regardless of what you got on deck

570
00:33:09,520 --> 00:33:11,840
Speaker 2: this week, give Element a try. Head on over to

571
00:33:12,000 --> 00:33:15,280
Speaker 2: drink Element dot com slash hurdle. That's drink l mnt

572
00:33:15,640 --> 00:33:18,440
Speaker 2: dot com slash hurdle to get a free Element to

573
00:33:18,480 --> 00:33:21,920
Speaker 2: sample pack with your purchase. Again, that is drink Element

574
00:33:22,040 --> 00:33:25,280
Speaker 2: dot com slash hurdle to get a free Element sample

575
00:33:25,360 --> 00:33:34,960
Speaker 2: pack with your purchase. The question arises then, is like,

576
00:33:35,080 --> 00:33:39,520
Speaker 2: despite the increase in perhaps use of doulas. Obviously, they

577
00:33:39,600 --> 00:33:44,080
Speaker 2: still come with a price associated for that type of service.

578
00:33:44,200 --> 00:33:47,440
Speaker 2: So for someone who may be interested in using a

579
00:33:47,520 --> 00:33:50,440
Speaker 2: doula but feels as though price is a barrier to entry,

580
00:33:50,480 --> 00:33:51,520
Speaker 2: what do we say to them.

581
00:33:52,000 --> 00:33:54,040
Speaker 1: Yeah, no, that's a really great question, and it's an

582
00:33:54,080 --> 00:33:58,440
Speaker 1: area where admittedly more work still needs to be done

583
00:33:58,560 --> 00:34:01,840
Speaker 1: because it is too expensive for some people to use.

584
00:34:03,040 --> 00:34:06,720
Speaker 1: But places like Mama Glow in places like Says is

585
00:34:06,720 --> 00:34:08,839
Speaker 1: another one we spoke to, are really working to bring

586
00:34:08,880 --> 00:34:13,280
Speaker 1: prices down and to make their services more accessible for people.

587
00:34:13,600 --> 00:34:16,560
Speaker 2: And I'm sure also like putting as much information and

588
00:34:16,600 --> 00:34:19,080
Speaker 2: content that they can into the world via their social

589
00:34:19,120 --> 00:34:22,799
Speaker 2: platforms and their online presence as well to provide that

590
00:34:23,000 --> 00:34:25,000
Speaker 2: free of cost to those who may be interested.

591
00:34:25,280 --> 00:34:28,600
Speaker 1: Absolutely, and also increasing training services for dula's so that

592
00:34:28,640 --> 00:34:31,239
Speaker 1: there can just be more available to people as well.

593
00:34:31,480 --> 00:34:36,359
Speaker 2: Definitely, And so speaking of going online, it is not

594
00:34:36,440 --> 00:34:38,840
Speaker 2: surprising to me that this is a trend as well.

595
00:34:39,120 --> 00:34:42,719
Speaker 2: Virtual reality is transforming healthcare.

596
00:34:42,960 --> 00:34:43,920
Speaker 3: What do you mean by that?

597
00:34:44,360 --> 00:34:46,880
Speaker 1: Yeah, So the metaverse is everywhere, is it not.

598
00:34:48,560 --> 00:34:51,040
Speaker 2: I'm undecided on the metaverse, Like I know, like I

599
00:34:51,080 --> 00:34:52,680
Speaker 2: can't escape it, but like can I?

600
00:34:52,680 --> 00:34:55,319
Speaker 1: I might be able to I know, no, I'm right

601
00:34:55,320 --> 00:34:58,879
Speaker 1: there with you. It really feels inescapable of these days,

602
00:34:58,920 --> 00:35:02,040
Speaker 1: and it's coming for your healthcare as well. It sounds

603
00:35:02,040 --> 00:35:05,880
Speaker 1: so ominous, I know, ominous, futuristic. We're really in like

604
00:35:05,960 --> 00:35:09,600
Speaker 1: a Star Trek world here, but yeah, but no, it's

605
00:35:09,600 --> 00:35:12,759
Speaker 1: actually really exciting. So there's been an increased amount of

606
00:35:12,800 --> 00:35:17,319
Speaker 1: research and attention on using virtual reality, so things like

607
00:35:17,320 --> 00:35:21,400
Speaker 1: the Oculus headset for in a healthcare setting for a

608
00:35:21,480 --> 00:35:24,160
Speaker 1: number of years now, and it's really come to a

609
00:35:24,239 --> 00:35:28,000
Speaker 1: head this past year. So the FDA hosted a two

610
00:35:28,080 --> 00:35:31,440
Speaker 1: day summit over the summer to really explore what are

611
00:35:31,480 --> 00:35:35,520
Speaker 1: the main use cases for virtual virtual reality in a

612
00:35:35,560 --> 00:35:38,759
Speaker 1: healthcare setting and also what are the barriers and what

613
00:35:38,800 --> 00:35:42,320
Speaker 1: are the risks involved with it, because they're getting more

614
00:35:42,920 --> 00:35:49,439
Speaker 1: applications to provide FDA approval for virtual reality services as

615
00:35:49,520 --> 00:35:53,360
Speaker 1: a treatment. So what they identified in the summit is

616
00:35:53,480 --> 00:35:58,040
Speaker 1: five key areas for use for virtual reality in the

617
00:35:58,080 --> 00:36:05,200
Speaker 1: coming years. In those are mental health, neurological disorders, pain management,

618
00:36:05,800 --> 00:36:13,799
Speaker 1: pediatric conditions particular pediatric ocular conditions, and surgery, which is

619
00:36:13,800 --> 00:36:17,480
Speaker 1: really interesting. So for our trend report we dove into

620
00:36:18,320 --> 00:36:22,040
Speaker 1: three of those in greater detail. They were mental health,

621
00:36:22,239 --> 00:36:26,400
Speaker 1: pain management, and the surgery aspect, because we feel like

622
00:36:27,040 --> 00:36:31,279
Speaker 1: those are really representative of again, kind of greater pain

623
00:36:31,320 --> 00:36:36,319
Speaker 1: points that an increased number of people are experiencing. You

624
00:36:36,400 --> 00:36:39,480
Speaker 1: look at something like pain management in the rise of

625
00:36:39,920 --> 00:36:43,120
Speaker 1: long COVID, which we still don't know very much about,

626
00:36:43,280 --> 00:36:46,440
Speaker 1: but it's having a chronic impact on a lot of people.

627
00:36:46,840 --> 00:36:49,920
Speaker 1: And there's been research that shows that using one of

628
00:36:49,960 --> 00:36:54,160
Speaker 1: these VR headsets could potentially help offset the use of

629
00:36:55,080 --> 00:36:58,719
Speaker 1: opiates for people in the treatment of pain management. So

630
00:36:59,200 --> 00:37:04,600
Speaker 1: really really excit stuff here. And yeah, again, kind of

631
00:37:04,640 --> 00:37:08,480
Speaker 1: the big barrier to entry for this is price. So

632
00:37:09,080 --> 00:37:12,160
Speaker 1: these headsets that you need in order to complete these

633
00:37:12,200 --> 00:37:16,399
Speaker 1: treatments are not cheap. I think the least expensive VR

634
00:37:16,440 --> 00:37:18,480
Speaker 1: headset on the market that I could find recently was

635
00:37:18,480 --> 00:37:23,120
Speaker 1: about two hundred and fifty dollars and the latest newest

636
00:37:23,239 --> 00:37:28,799
Speaker 1: edition of the Oculus, which researchers really think is a

637
00:37:28,880 --> 00:37:32,160
Speaker 1: vast improvement on the past models as well and really

638
00:37:32,200 --> 00:37:38,239
Speaker 1: are making this treatment more effective. I think they're like

639
00:37:38,360 --> 00:37:40,919
Speaker 1: fifteen hundred to two thousand dollars. Wow. Yeah, so they're

640
00:37:40,960 --> 00:37:44,920
Speaker 1: really really expensive. So what we're seeing is some spaces

641
00:37:44,920 --> 00:37:49,160
Speaker 1: are finding ways to provide headsets for people in a

642
00:37:49,160 --> 00:37:52,240
Speaker 1: clinical setting or a group setting, or there's an organization

643
00:37:52,360 --> 00:37:58,239
Speaker 1: called flow ly that provides a membership subscription that you

644
00:37:58,280 --> 00:38:01,080
Speaker 1: can buy, so starting at ten dollars a month, they'll

645
00:38:01,120 --> 00:38:03,719
Speaker 1: send you a packet that has a headset that you

646
00:38:03,800 --> 00:38:06,600
Speaker 1: kind of like rent essentially with your ten dollars a

647
00:38:06,640 --> 00:38:11,799
Speaker 1: month and has you know, classes and meditations and mindfulness

648
00:38:11,800 --> 00:38:13,080
Speaker 1: exercises that you can use.

649
00:38:13,200 --> 00:38:16,440
Speaker 2: And when you say that people would use this headset

650
00:38:16,600 --> 00:38:19,400
Speaker 2: for treatment, do you have any insight as to what

651
00:38:19,600 --> 00:38:22,240
Speaker 2: treatment looks like using one of these VR headsets?

652
00:38:22,600 --> 00:38:25,080
Speaker 1: Yeah, good question, It's one I really kept asking my

653
00:38:25,200 --> 00:38:28,400
Speaker 1: reporter as well. So when it comes down to a

654
00:38:28,400 --> 00:38:32,520
Speaker 1: lot of it is meditation and mindfulness, particularly in regards

655
00:38:32,560 --> 00:38:36,560
Speaker 1: to mental health and pain management. So there's new research,

656
00:38:36,600 --> 00:38:39,920
Speaker 1: actually new research that just came out this week that

657
00:38:40,120 --> 00:38:43,800
Speaker 1: shows that meditation can be just as effective for mental

658
00:38:43,840 --> 00:38:47,120
Speaker 1: health the treatment of certain mental health disource as medication.

659
00:38:48,040 --> 00:38:50,640
Speaker 1: So I'm a big fan of medication if you need it,

660
00:38:50,719 --> 00:38:54,719
Speaker 1: don't get me wrong. Yeah, I love an SSRI if

661
00:38:54,760 --> 00:38:59,120
Speaker 1: that's something that you need. But some people are looking

662
00:38:59,200 --> 00:39:01,480
Speaker 1: for other options, and I think getting back to this

663
00:39:01,600 --> 00:39:05,120
Speaker 1: idea that we were talking about earlier of everyone being

664
00:39:05,200 --> 00:39:07,640
Speaker 1: on their own wellness journey and finding what works for them.

665
00:39:07,840 --> 00:39:12,799
Speaker 1: Something like a meditation or a mindfulness exercise could work

666
00:39:12,880 --> 00:39:16,480
Speaker 1: better for you and your lifestyle. So these VR headsets

667
00:39:16,600 --> 00:39:20,880
Speaker 1: create a really immersive environment. It could put you in

668
00:39:21,440 --> 00:39:23,759
Speaker 1: a forest or on a beach, and it leads you

669
00:39:23,840 --> 00:39:31,200
Speaker 1: through these mindfulness exercises in a really immersive way that

670
00:39:31,400 --> 00:39:34,000
Speaker 1: you just can't get on your own sitting in your bedroom,

671
00:39:34,040 --> 00:39:35,640
Speaker 1: maybe you're in the middle of New York City and

672
00:39:35,680 --> 00:39:40,759
Speaker 1: there's sirens whizzing by, So that's kind of the big one.

673
00:39:40,800 --> 00:39:43,120
Speaker 1: It also works in other ways to can kind of

674
00:39:43,680 --> 00:39:47,000
Speaker 1: stimulate certain parts of the brain, or in the case

675
00:39:47,200 --> 00:39:50,719
Speaker 1: of the ocular exercises, it can ask you to move

676
00:39:50,760 --> 00:39:53,200
Speaker 1: your eyes back and forth, which can strengthen the muscles

677
00:39:53,239 --> 00:39:56,120
Speaker 1: in your eyes and can help counteract things like lazy

678
00:39:56,160 --> 00:39:57,640
Speaker 1: eye and kids for instance.

679
00:39:57,880 --> 00:39:59,960
Speaker 2: Right right, you know, you'll be hard pressed to find

680
00:40:00,080 --> 00:40:02,960
Speaker 2: and any sort of research study that says something bad

681
00:40:03,000 --> 00:40:05,239
Speaker 2: about meditation. So in my eyes, I'm like, you know,

682
00:40:05,360 --> 00:40:07,319
Speaker 2: just make some time, like try to make some time,

683
00:40:07,680 --> 00:40:09,920
Speaker 2: try to find a mindfulness practice.

684
00:40:09,640 --> 00:40:10,480
Speaker 3: That works for you.

685
00:40:10,640 --> 00:40:13,479
Speaker 2: I recently this year, one of the biggest I would say,

686
00:40:13,680 --> 00:40:16,720
Speaker 2: small wins for me was adopting a regular breathwork practice,

687
00:40:16,719 --> 00:40:19,200
Speaker 2: and that was via a platform that I'm sure you've

688
00:40:19,200 --> 00:40:22,200
Speaker 2: heard about now called Open. And I have tried so

689
00:40:22,320 --> 00:40:25,879
Speaker 2: many different platforms over the last handful of years. I've

690
00:40:25,880 --> 00:40:28,680
Speaker 2: been working exclusively in wellness for eight to ten years now,

691
00:40:28,840 --> 00:40:30,759
Speaker 2: and this is the first time that I can say, like,

692
00:40:30,960 --> 00:40:33,000
Speaker 2: without a doubt, I've stuck with it.

693
00:40:32,640 --> 00:40:34,040
Speaker 3: It feels like a small win.

694
00:40:34,280 --> 00:40:35,919
Speaker 1: That's amazing. I love Open. Yeah.

695
00:40:36,000 --> 00:40:40,600
Speaker 2: Yeah, pain management for the win also SSRIs. Okay, last

696
00:40:40,600 --> 00:40:43,040
Speaker 2: thing I want to cover here in the health topic

697
00:40:43,360 --> 00:40:46,920
Speaker 2: is the tampon industry. Wow, what a buzzy term. Tampon

698
00:40:47,040 --> 00:40:51,680
Speaker 2: industry will while the words here overflow with options to

699
00:40:51,800 --> 00:40:55,960
Speaker 2: meet the diverse needs of menstruators. Also, is menstruator a

700
00:40:56,000 --> 00:40:57,120
Speaker 2: word in the dictionary?

701
00:40:57,719 --> 00:40:59,000
Speaker 3: I think so, I'm into it.

702
00:40:59,719 --> 00:41:02,920
Speaker 1: Yeah. No, we try and be gender neutral as much

703
00:41:02,960 --> 00:41:05,799
Speaker 1: as possible in our terminology at will and good and

704
00:41:05,880 --> 00:41:09,680
Speaker 1: really acknowledge that you don't necessarily need to identify as

705
00:41:09,719 --> 00:41:13,640
Speaker 1: a woman in order to have a period. So menstruators

706
00:41:13,680 --> 00:41:17,279
Speaker 1: for the wit for the web period has bleeders. No,

707
00:41:17,400 --> 00:41:18,920
Speaker 1: that sounds like a vampire movie.

708
00:41:19,000 --> 00:41:19,359
Speaker 3: It's fine.

709
00:41:19,400 --> 00:41:22,000
Speaker 1: We're Yeah, so yeah, I love talking about periods. I

710
00:41:22,040 --> 00:41:25,120
Speaker 1: honestly do because I think people don't talk about them enough,

711
00:41:25,160 --> 00:41:30,920
Speaker 1: and that's kind of yeah. The founding reason behind this trend,

712
00:41:31,040 --> 00:41:35,400
Speaker 1: so the modern tampon, as you would probably recognize it,

713
00:41:35,440 --> 00:41:38,480
Speaker 1: a bullet shaped wad of cotton with a string in

714
00:41:38,520 --> 00:41:42,600
Speaker 1: the middle in a cardboard tube, was patented by Tampax

715
00:41:42,719 --> 00:41:47,640
Speaker 1: in nineteen thirty one, and there's been very little innovation

716
00:41:47,960 --> 00:41:50,640
Speaker 1: on that front since. Again, it looks exactly the same

717
00:41:51,880 --> 00:41:55,400
Speaker 1: PLATEX I believe introduced the plastic applicator with the rounded

718
00:41:55,440 --> 00:41:57,960
Speaker 1: tip in the nineteen seventies. So this is how slowly

719
00:41:58,200 --> 00:42:01,680
Speaker 1: we're moving. And the main reason that a lot of

720
00:42:01,719 --> 00:42:07,480
Speaker 1: experts attribute to this dimide progress is the stigma and

721
00:42:07,520 --> 00:42:11,560
Speaker 1: the fact that periods are a taboo topic that people

722
00:42:11,680 --> 00:42:14,760
Speaker 1: are embarrassed by and they don't want to talk about

723
00:42:15,520 --> 00:42:19,759
Speaker 1: and they don't talk about openly. So over the past

724
00:42:19,800 --> 00:42:24,200
Speaker 1: few years there's been a real push for the period

725
00:42:24,239 --> 00:42:29,840
Speaker 1: positivity movement, so people more openly discussing their needs around

726
00:42:29,880 --> 00:42:35,640
Speaker 1: their period. More realistic advertising. I think we're seeing brands

727
00:42:35,680 --> 00:42:38,759
Speaker 1: move away from that, like Blue Gel in the commercials

728
00:42:38,800 --> 00:42:42,759
Speaker 1: that they use, and you know, just like legislation as well.

729
00:42:42,800 --> 00:42:45,680
Speaker 1: I think they just a couple of weeks ago ruled

730
00:42:45,840 --> 00:42:49,680
Speaker 1: that tennis players at Wimbledon don't have to wear white

731
00:42:49,920 --> 00:42:53,800
Speaker 1: underwear anymore while they play, after hearing from a number

732
00:42:53,920 --> 00:42:56,600
Speaker 1: of from athletes that they were really embarrassed that they

733
00:42:56,640 --> 00:42:59,880
Speaker 1: would get their period on during the tournament and have

734
00:43:00,080 --> 00:43:01,160
Speaker 1: and would see it.

735
00:43:01,200 --> 00:43:04,680
Speaker 2: Isn't that crazy that that is something that's up for legislation.

736
00:43:04,960 --> 00:43:08,080
Speaker 1: I know it's horrible. I don't. Yeah, that's a whole

737
00:43:08,120 --> 00:43:10,840
Speaker 1: other conversation about kind of like women in sports that

738
00:43:10,840 --> 00:43:11,719
Speaker 1: I'd love to have with you.

739
00:43:13,200 --> 00:43:14,200
Speaker 3: We'll put it on the calendar.

740
00:43:14,520 --> 00:43:18,560
Speaker 1: Yeah, but no. So this this lifting of the shroud

741
00:43:18,880 --> 00:43:24,319
Speaker 1: around around periods has really led to better innovation within

742
00:43:24,400 --> 00:43:30,279
Speaker 1: the space, led mostly by female founded companies that they're

743
00:43:30,320 --> 00:43:34,600
Speaker 1: interested in making tampons that are more comfortable and better

744
00:43:34,680 --> 00:43:40,040
Speaker 1: designed for more bodies. So, you know, there were a

745
00:43:40,080 --> 00:43:45,680
Speaker 1: group of athletes that notice love leakage, for instance, so

746
00:43:45,719 --> 00:43:49,040
Speaker 1: they designed a new tampon that is kind of shaped

747
00:43:49,080 --> 00:43:52,520
Speaker 1: more like a compressed spiral. So when I first heard this,

748
00:43:52,640 --> 00:43:55,320
Speaker 1: I was like, how do you insert a spiral tampa?

749
00:43:56,239 --> 00:43:58,120
Speaker 1: But when when you look at it, it's more that

750
00:43:58,200 --> 00:44:02,680
Speaker 1: the fabric kind of moves in a cylindrical you know,

751
00:44:03,000 --> 00:44:05,880
Speaker 1: space going up, and what that does is allows for

752
00:44:06,239 --> 00:44:09,440
Speaker 1: a more even distribution of blood within the body to

753
00:44:09,480 --> 00:44:14,000
Speaker 1: help with leakage. So really thinking about things from a

754
00:44:14,239 --> 00:44:18,120
Speaker 1: use case and a real life point of view. Also

755
00:44:18,160 --> 00:44:23,880
Speaker 1: innovations around the design of the tampon in regards to comfort.

756
00:44:24,520 --> 00:44:29,640
Speaker 1: So it's a very common problem for people to experience

757
00:44:29,719 --> 00:44:33,760
Speaker 1: pain or discomfort when they're inserting a tampon. So there

758
00:44:34,000 --> 00:44:38,400
Speaker 1: is a new brand on the market that has released

759
00:44:38,520 --> 00:44:41,719
Speaker 1: a like a loop that you can put the applicator

760
00:44:41,840 --> 00:44:45,440
Speaker 1: in first before inserting the tampon as well, for instance.

761
00:44:45,680 --> 00:44:48,560
Speaker 1: So yeah, I love this innovation that we're seeing. I

762
00:44:48,600 --> 00:44:52,640
Speaker 1: love that it's embracing the fact that people need more

763
00:44:52,719 --> 00:44:56,160
Speaker 1: than just choosing between light, regular or super when it

764
00:44:56,160 --> 00:45:00,640
Speaker 1: comes to their tampons, and are really acknowledging broad range

765
00:45:00,680 --> 00:45:02,320
Speaker 1: of people that have periods.

766
00:45:02,520 --> 00:45:05,480
Speaker 2: Yeah yeah, I mean, I'm all for everyone being as

767
00:45:05,480 --> 00:45:09,160
Speaker 2: comfortable as possible while they're also emotionally miserable, Like, why

768
00:45:09,160 --> 00:45:12,080
Speaker 2: are we making it hard for everyone just to feel

769
00:45:12,400 --> 00:45:15,200
Speaker 2: as good as possible? That's all I want. That's all

770
00:45:15,200 --> 00:45:19,160
Speaker 2: I want. Okay, and our last category here self care.

771
00:45:19,320 --> 00:45:21,400
Speaker 2: I want to touch on two of these topics. The

772
00:45:21,440 --> 00:45:25,600
Speaker 2: first one sexual wellness coming to a store near you.

773
00:45:26,000 --> 00:45:29,080
Speaker 2: What can we expect coming to our shelves?

774
00:45:30,280 --> 00:45:34,040
Speaker 1: So many sex toys? Woo Yeah, not dissimilar from the

775
00:45:34,120 --> 00:45:40,680
Speaker 1: period conversation. Sexual pleasure, particularly for people who have volvas,

776
00:45:41,120 --> 00:45:44,759
Speaker 1: has really grown over the past few years, and we've

777
00:45:44,800 --> 00:45:49,200
Speaker 1: seen this shift of being more open talking about sexual

778
00:45:49,200 --> 00:45:53,640
Speaker 1: wellness as it relates to pleasure and enjoyment and not

779
00:45:54,000 --> 00:45:57,799
Speaker 1: just pro creation, and we're seeing that start to be

780
00:45:57,920 --> 00:46:01,759
Speaker 1: reflected on store shelves, which is really exciting. So you

781
00:46:01,840 --> 00:46:05,920
Speaker 1: think back, you know, forever, as far as I can remember,

782
00:46:06,360 --> 00:46:10,359
Speaker 1: at the drug store, you could buy condoms, you could

783
00:46:10,360 --> 00:46:14,480
Speaker 1: buy lube, you could buy pregnancy tests, but kind of

784
00:46:14,560 --> 00:46:19,760
Speaker 1: all of these, you know, reproductive sexual wellness health products

785
00:46:19,800 --> 00:46:24,440
Speaker 1: were geared around conception or having a penis. Frankly, you

786
00:46:24,480 --> 00:46:27,080
Speaker 1: think about condoms in lube, right, and it's kind of

787
00:46:27,120 --> 00:46:31,279
Speaker 1: like hyper masculine branding that you get on condoms. And

788
00:46:31,320 --> 00:46:34,239
Speaker 1: what we're seeing now is that sexual wellness brands are

789
00:46:34,239 --> 00:46:37,600
Speaker 1: more focused on pleasure are moving into these big box

790
00:46:37,640 --> 00:46:41,960
Speaker 1: stores like Walmart and Target in CBS and write aid,

791
00:46:42,080 --> 00:46:46,040
Speaker 1: and it's really exciting because again it's breaking down that taboo,

792
00:46:46,120 --> 00:46:48,760
Speaker 1: and it's making it more convenient for people as well.

793
00:46:48,840 --> 00:46:52,480
Speaker 1: So you're stucking up on toothpaste and you can grab,

794
00:46:52,960 --> 00:46:55,320
Speaker 1: you know, a vibrator as well.

795
00:46:55,440 --> 00:46:57,440
Speaker 2: I mean, yeah, because that's exactly what I want to do.

796
00:46:57,520 --> 00:47:00,480
Speaker 2: Every single time I buy a bottle of tooth it's like,

797
00:47:00,480 --> 00:47:03,200
Speaker 2: today's the day I'm going to buy another new vibrator,

798
00:47:03,560 --> 00:47:03,759
Speaker 2: you know.

799
00:47:03,880 --> 00:47:07,040
Speaker 1: But they're so pretty now, and like they come in

800
00:47:07,040 --> 00:47:13,359
Speaker 1: these like upscale lux and gender neutral packaging. So one

801
00:47:13,400 --> 00:47:17,000
Speaker 1: brand that we spoke to is this brand Cake that's

802
00:47:17,040 --> 00:47:21,960
Speaker 1: really focused on, you know, moving away from the hyper

803
00:47:22,120 --> 00:47:27,439
Speaker 1: gendered marketing around sexual wellness products. So we talked about

804
00:47:27,520 --> 00:47:30,239
Speaker 1: the super masculine condom wrappers, and then I think we

805
00:47:30,280 --> 00:47:33,240
Speaker 1: saw that reflected in kind of vibrators and sex toys

806
00:47:33,280 --> 00:47:37,880
Speaker 1: as well of a kind of like magenta device. And

807
00:47:37,920 --> 00:47:42,040
Speaker 1: they're creating this line of products that is fun, bright colors,

808
00:47:42,840 --> 00:47:48,360
Speaker 1: not gendered at all. And they first expanded into Walmart

809
00:47:48,360 --> 00:47:50,400
Speaker 1: stores a couple of years ago, and then they launched

810
00:47:50,520 --> 00:47:53,520
Speaker 1: in Target this year as well, so really just growing

811
00:47:53,560 --> 00:47:56,880
Speaker 1: their presence. And this is something that a number of

812
00:47:56,920 --> 00:47:59,879
Speaker 1: sexual wellness companies that we spoke with and have been

813
00:48:00,040 --> 00:48:02,440
Speaker 1: and on Wall and goods Radar for a long time,

814
00:48:02,560 --> 00:48:07,600
Speaker 1: like Dame and Maud are making the same moves heading

815
00:48:07,640 --> 00:48:09,359
Speaker 1: into these big box stores in the new year.

816
00:48:09,520 --> 00:48:10,440
Speaker 3: I'm calling it right now.

817
00:48:10,440 --> 00:48:12,680
Speaker 2: If you need a stocking stuffer and you haven't bought

818
00:48:12,680 --> 00:48:15,440
Speaker 2: it yet, maybe this is where you need to think.

819
00:48:15,280 --> 00:48:17,120
Speaker 1: You should And your mom might not even know what

820
00:48:17,200 --> 00:48:20,160
Speaker 1: it is, like maybe she should, but they're not recognizable.

821
00:48:20,160 --> 00:48:21,960
Speaker 3: I would die. I would absolutely die.

822
00:48:22,000 --> 00:48:25,200
Speaker 2: Okay, last topic we're going to talk about here today,

823
00:48:25,440 --> 00:48:28,840
Speaker 2: with mental fitness, We're working out our mental health like

824
00:48:28,960 --> 00:48:32,040
Speaker 2: we do our bodies. We talked earlier a little bit

825
00:48:32,080 --> 00:48:34,560
Speaker 2: about open and app that I am using constantly to

826
00:48:34,600 --> 00:48:36,400
Speaker 2: work on my mental health. But it's bigger than that.

827
00:48:36,440 --> 00:48:38,880
Speaker 2: It's bigger than just these meditation and breath bork platforms.

828
00:48:38,920 --> 00:48:41,640
Speaker 2: So talk to us about why and what we're doing

829
00:48:41,640 --> 00:48:43,600
Speaker 2: to prioritize our mental health these days.

830
00:48:44,000 --> 00:48:47,000
Speaker 1: Yeah. So, mental fitness is a term that I love.

831
00:48:47,239 --> 00:48:52,040
Speaker 1: It's really exploded in use over the past year or so.

832
00:48:52,680 --> 00:48:55,440
Speaker 1: One of the first big brands that really put mental

833
00:48:55,440 --> 00:48:58,640
Speaker 1: health at it's forefront that use this term is Wondermind,

834
00:48:58,800 --> 00:49:03,000
Speaker 1: which is Selena Gomez is mental wellness mental health platform

835
00:49:03,120 --> 00:49:07,640
Speaker 1: and company and they have mental fitness right in their tagline.

836
00:49:07,840 --> 00:49:10,120
Speaker 1: And what it's speaking too is an approach to mental

837
00:49:10,160 --> 00:49:12,360
Speaker 1: health that tells you, hey, you don't have to wait.

838
00:49:12,440 --> 00:49:16,000
Speaker 1: You probably shouldn't wait until you're having a crisis, until

839
00:49:16,080 --> 00:49:19,759
Speaker 1: you are depressed, until you're so anxious you can't eat,

840
00:49:20,600 --> 00:49:24,879
Speaker 1: in order to think about your mental health. And rather

841
00:49:24,960 --> 00:49:31,200
Speaker 1: they're encouraging people to take a always on, regular approach

842
00:49:31,400 --> 00:49:34,880
Speaker 1: to their mental health the same way they do their fitness.

843
00:49:35,000 --> 00:49:37,280
Speaker 1: There is a great quote we had from an expert

844
00:49:37,360 --> 00:49:39,920
Speaker 1: that we spoke to in our report that said, you know,

845
00:49:40,160 --> 00:49:42,560
Speaker 1: you don't wake up one day and go, oh, my

846
00:49:42,719 --> 00:49:46,200
Speaker 1: left arm feels a little underdeveloped. Maybe I should give

847
00:49:46,239 --> 00:49:49,239
Speaker 1: it some love today, and we should be thinking about

848
00:49:49,239 --> 00:49:51,400
Speaker 1: our mental health and our mental well being in the

849
00:49:51,440 --> 00:49:54,279
Speaker 1: same way. So, getting back to what I spoke with

850
00:49:54,320 --> 00:49:57,239
Speaker 1: a little bit about the meditation with the VR, you know,

851
00:49:57,400 --> 00:50:02,440
Speaker 1: these mental fitness platforms are not meant to replace psychotherapy

852
00:50:03,200 --> 00:50:07,319
Speaker 1: or replace medication for mental health if that's something that

853
00:50:07,400 --> 00:50:12,279
Speaker 1: you need. It's more adding to your mental wellness toolkit

854
00:50:12,440 --> 00:50:16,560
Speaker 1: so that you have more strategies at your disposal that

855
00:50:16,680 --> 00:50:19,640
Speaker 1: you can reach into on a daily basis. And then

856
00:50:19,680 --> 00:50:22,280
Speaker 1: also in those moments where you need some more support.

857
00:50:22,560 --> 00:50:25,799
Speaker 1: It's like Lumosity, Yeah, Lumasi is a great one. Lumosity

858
00:50:25,840 --> 00:50:31,359
Speaker 1: really focuses on kind of brain health as well. Some

859
00:50:31,440 --> 00:50:35,319
Speaker 1: others that we've looked into. This platform called mind Bar

860
00:50:36,640 --> 00:50:41,840
Speaker 1: that accumulates classes from experts and from therapists into a

861
00:50:41,880 --> 00:50:44,480
Speaker 1: single place so that you can follow, you tune in,

862
00:50:44,640 --> 00:50:48,040
Speaker 1: follow along at your own pace, and they come at

863
00:50:48,040 --> 00:50:50,759
Speaker 1: I think a monthly or yearly subscriptions about one hundred

864
00:50:50,800 --> 00:50:54,040
Speaker 1: and fifty dollars. So you think about some therapists to

865
00:50:54,160 --> 00:50:56,520
Speaker 1: cost one hundred and fifty dollars or more an hour,

866
00:50:57,160 --> 00:50:58,879
Speaker 1: and this is something that could be a lot more

867
00:50:58,920 --> 00:51:01,920
Speaker 1: accessible to people we're struggling to maybe get their insurance

868
00:51:01,960 --> 00:51:03,879
Speaker 1: cover their therapy right right.

869
00:51:03,920 --> 00:51:06,719
Speaker 2: And that's like, I think one of the biggest, most

870
00:51:06,760 --> 00:51:10,239
Speaker 2: beautiful things from the last year in my opinion, is

871
00:51:10,239 --> 00:51:12,200
Speaker 2: that there are a lot of apps on the market

872
00:51:12,360 --> 00:51:14,840
Speaker 2: that are trying to i mean, for lack of a

873
00:51:14,880 --> 00:51:19,360
Speaker 2: better term, democratize care in a way that we haven't

874
00:51:19,400 --> 00:51:22,720
Speaker 2: seen it done before. So something as simple as maybe

875
00:51:22,880 --> 00:51:25,560
Speaker 2: personal training for instance, Like I'm a huge fan of

876
00:51:25,600 --> 00:51:27,919
Speaker 2: the Future app, and Future is one hundred and fifty

877
00:51:27,960 --> 00:51:31,719
Speaker 2: dollars a month for individualized one on one training that otherwise,

878
00:51:32,080 --> 00:51:34,360
Speaker 2: especially here in New York City, could cost one hundred

879
00:51:34,360 --> 00:51:37,400
Speaker 2: and fifty dollars a session. So we're really seeing that

880
00:51:37,520 --> 00:51:40,319
Speaker 2: app developers and just good humans in the world are

881
00:51:40,320 --> 00:51:43,480
Speaker 2: trying to find solutions for so many of us who

882
00:51:43,600 --> 00:51:48,080
Speaker 2: have found cost prohibitive or or a barrier to entry

883
00:51:48,360 --> 00:51:50,560
Speaker 2: in years past. And so that's just something.

884
00:51:50,280 --> 00:51:51,879
Speaker 3: That I'm totally on board with.

885
00:51:52,000 --> 00:51:54,239
Speaker 2: And now I'm like really thinking about how I'm going

886
00:51:54,280 --> 00:51:56,800
Speaker 2: to ask for Luminosity subscription for Christmas.

887
00:51:56,880 --> 00:51:58,120
Speaker 3: Honestly, I love it.

888
00:51:58,280 --> 00:51:59,200
Speaker 1: I love it. I love it.

889
00:51:59,239 --> 00:52:01,000
Speaker 2: Well Abby, I'm so oh God that we are able

890
00:52:01,000 --> 00:52:04,720
Speaker 2: to connect irl and chat through well and Goods trends

891
00:52:04,840 --> 00:52:07,640
Speaker 2: for the coming year of twenty three. Anything else we

892
00:52:07,640 --> 00:52:10,800
Speaker 2: should know things to expect. Before I let you go oh.

893
00:52:10,680 --> 00:52:13,960
Speaker 1: Wow, I think I would just highlight something that we

894
00:52:13,960 --> 00:52:16,280
Speaker 1: were getting at that you were just getting at, Emily,

895
00:52:16,360 --> 00:52:19,640
Speaker 1: Which is that a really clear through thread that we

896
00:52:19,680 --> 00:52:22,759
Speaker 1: saw with our trends report this year that gives me

897
00:52:22,800 --> 00:52:24,960
Speaker 1: a lot of hope about the future and makes me

898
00:52:25,040 --> 00:52:28,160
Speaker 1: really excited about the future of the wellness industry. Is

899
00:52:28,200 --> 00:52:33,120
Speaker 1: this question of access and again use the word democratizing.

900
00:52:33,200 --> 00:52:35,440
Speaker 1: I think that's a really great one, and it's bringing

901
00:52:35,440 --> 00:52:41,600
Speaker 1: these resources to people who are geographically diverse, are racially diverse,

902
00:52:42,040 --> 00:52:46,520
Speaker 1: are traditionally overlooked, and we're really serving them in a

903
00:52:46,560 --> 00:52:49,280
Speaker 1: better way. And I think that's the direction Wellness really

904
00:52:49,320 --> 00:52:52,319
Speaker 1: needs to move towards. And I'm excited to see us

905
00:52:52,440 --> 00:52:53,360
Speaker 1: making some progress.

906
00:52:53,600 --> 00:52:56,600
Speaker 2: Same, same, all right, So how do the hurdlers follow

907
00:52:56,640 --> 00:52:58,400
Speaker 2: along with you? How do they keep up with you?

908
00:52:58,440 --> 00:53:01,759
Speaker 2: Where can they see the entire report? Give us the details?

909
00:53:02,000 --> 00:53:06,080
Speaker 1: Yeah, so the report is live on wellingod dot com.

910
00:53:06,239 --> 00:53:09,560
Speaker 1: Check it out and you can follow us on Instagram

911
00:53:09,600 --> 00:53:12,520
Speaker 1: at I Am Well and Good. And we also have

912
00:53:12,600 --> 00:53:15,640
Speaker 1: our podcast of our own, So wherever you find podcasts,

913
00:53:15,920 --> 00:53:17,640
Speaker 1: check out the Well and Good podcast.

914
00:53:17,360 --> 00:53:19,840
Speaker 2: Amazing, I'm over at Emily a Body and at Hurdle

915
00:53:19,880 --> 00:53:23,279
Speaker 2: Podcast Another Hurdle Conquered. Catch you guys next time.