Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: So let me share my screen and let's see here share.
Speaker 3: Let's run right over here to this thing, and we're
Speaker 3: gonna go to slide show from the beginning. So this
Speaker 3: is week two, Session two of you know, creating your
Speaker 3: own clothing line. And this week we're going to cover
Speaker 3: or this session, I'm sorry, we're gonna cover choosing your
Speaker 3: e commerce platform, designing your store, setting up your payment
Speaker 3: and your shipping options, and of course.
Speaker 4: Promoting your store.
Speaker 3: Okay, so researching your platforms. You know, we're in e commerce,
Speaker 3: and so it's not like back in the day where
Speaker 3: you kind of had your own website and then you
Speaker 3: would have to actually add these things in.
Speaker 4: I'm dating myself, but I'm from that time.
Speaker 3: We actually had to like put the code in for
Speaker 3: the cart and everything. Now we have been so blessed
Speaker 3: and so fortunate to have platforms like Shopify, wouo Commerce,
Speaker 3: Big Commerce and things like that that just bring everything
Speaker 3: in for you.
Speaker 4: It's literally just like all done for you.
Speaker 3: So these are some amazing and some of the most
Speaker 3: popular platforms. So you guys will take a few minutes
Speaker 3: to assess these and look at the features and the
Speaker 3: price and the customer support. But please, I want you
Speaker 3: to do that at the end because I'm gonna provide
Speaker 3: some information for you that's gonna help inform that decision.
Speaker 3: And you know, I think it'll just be a little
Speaker 3: bit better if we wait until the end for you
Speaker 3: guys to do that, okay, and then you'll also be
Speaker 3: finishing up some stuff from your workbook. So researching these platforms,
Speaker 3: we're gonna go with the top three in the game.
Speaker 3: So we have Shopify, woo Commerce, and Big Commerce. Now pricing,
Speaker 3: you guys can see they're relatively about the same. Shopify
Speaker 3: definitely starts at twenty nine a month and it goes
Speaker 3: up from there. You know, you can get into like
Speaker 3: definitely the elite or the pro version of it, which is.
Speaker 4: One that I use.
Speaker 3: So I just full disclosure, I am not a Shopify affiliate.
Speaker 3: I don't get any rewards is there any money for
Speaker 3: recommending anything Shopify? But I do have to inform you
Speaker 3: of my bias because I've been with Shopify for over
Speaker 3: ten years now, okay, so that's going to be my
Speaker 3: go to and so that's the one that I'm really
Speaker 3: going to lean on or towards because that's what my
Speaker 3: knowledge base is. But I do know some of these
Speaker 3: others are also popular and also utilized. So Shopify has
Speaker 3: over one hundred different options payment gateways, so does commerce.
Speaker 3: BigCommerce has sixty five. You see the abandoned cart recovery.
Speaker 3: They're all the same marketing tools, they're all the same.
Speaker 3: Woo Commerce is limited mobile app, They're all the same.
Speaker 3: Woo Commerce does not have that customer support.
Speaker 4: You know.
Speaker 3: Shopify has email, live chat, phone as well as BigCommerce,
Speaker 3: and wocommerce is very limited on that as well. Ease
Speaker 3: of use Shopify big Commerce both easy Commerce, moderate and
Speaker 3: extend customized options. Moderate Commerce is a little bit more
Speaker 3: extensive on what they have for customization, and Big Commerce
Speaker 3: is moderate. Well, I will say, and I'm not really sure.
Speaker 3: One thing that does help me in terms of Shopify
Speaker 3: and what makes Shopify stand out is their exhaustive and
Speaker 3: extensive theme store. So whereas Shopify itself you may not
Speaker 3: see a lot of options, you go to their theme
Speaker 3: store and people have literally built apps that completely and
Speaker 3: seamlessly integrate with Shopify for just about anything that you need.
Speaker 4: So I will say that I'm not too familiar.
Speaker 3: Food Commerce has their own theme store or BigCommerce, and
Speaker 3: as you know, developers they like to go with the
Speaker 3: larger brand. So if you're a developer and you know
Speaker 3: you're creating a software or an app, they're typically going
Speaker 3: to go with who's the biggest in the game, and
Speaker 3: right now that is still Shopify.
Speaker 4: Okay, So now.
Speaker 3: Outlining the design process of your store, you're gonna choose
Speaker 3: your theme, You're gonna choose your template. Of course, you're
Speaker 3: gonna customize the layout and the branding for your store.
Speaker 3: You're gonna organize and categorize your brands, and then of
Speaker 3: course you're gonna add your product descriptions, your photos, and
Speaker 3: then you're also going to test and optimize your online store.
Speaker 3: So let's get into some of the things that you're
Speaker 3: going to consider for that. So one of the biggest things,
Speaker 3: of course, is going to be your theme. Your theme
Speaker 3: is basically the template. It's basically like how your store
Speaker 3: is set up, it's the aesthetics of it.
Speaker 4: It's what your story looks like.
Speaker 3: So that's gonna be really really critical, especially and you
Speaker 3: would think like, okay, well.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, Attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day, imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right.
Speaker 4: Leave.
Speaker 1: Now under President Trump, America's laws border and families will
Speaker 1: be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: The theme and it's you know, no big deal, but
Speaker 3: it actually is, especially when it comes to you know,
Speaker 3: people engaging, how your products are set up, and things
Speaker 3: of that nature. So does it attract your target audience?
Speaker 4: Right? Does it go with your identity?
Speaker 3: How many other sellers are using that temp because I
Speaker 3: know at one point in time Shopify, when we first
Speaker 3: started out, everyone has like these go to Shopify templates,
Speaker 3: So you would go to people's store and you know,
Speaker 3: you can kind of tell like, okay, they're definitely using
Speaker 3: the template, and it's this template a thing or template
Speaker 3: the best use for your type. Now, I know the
Speaker 3: Shopify has greatly increased their themes. They have a lot
Speaker 3: of free ones and they have a lot of paid ones.
Speaker 3: And I'm going to give you a hack in just
Speaker 3: a second to completely differentiate yourself on Shopify, wou Commerce
Speaker 3: and also big commerce instead of for your theme, so
Speaker 3: customizing the layout and the branding, right, we talked extensively
Speaker 3: about branding over the last three sessions. So you know,
Speaker 3: is your brand, mission and your personality represented well, you know,
Speaker 3: is it coming through does it just look like something
Speaker 3: standard or stock? Are you really taking the time to
Speaker 3: make sure you're adding in those fonts, those graphics, that color,
Speaker 3: you know, your theme and everything else and making sure
Speaker 3: that that runs through your site. Do the elements from
Speaker 3: your style guide match the template and the theme that
Speaker 3: you've used, you know, so of course you have to
Speaker 3: think typography, color, scheme, logo, etc.
Speaker 4: So here is your hack.
Speaker 3: This is a platform called Inveto and in Veto marketplace.
Speaker 3: You have to think of it as the Amazon for
Speaker 3: content creation. This site has everything you need, as you
Speaker 3: can see, from web things and templates to code, video, audio, graphics, photos,
Speaker 3: three D files.
Speaker 4: They have everything literally that you needed. Is so exhaustive.
Speaker 3: So that's where I'm gonna take you guys right now.
Speaker 3: So when you get to it, it's a little tricky
Speaker 3: because Inveto has and I don't want to confuse you guys,
Speaker 3: but Inveto has a lot of different names. The web
Speaker 3: thing and the templates they're under what's called themeforest, dot net.
Speaker 3: Everything that they've named is kind of like organic. So
Speaker 3: if you see me, let's go here. This site is
Speaker 3: called Cold Canyon. This site is called video Hive, right,
Speaker 3: this one is audio Jungle. I mean that's just the
Speaker 3: things that's separated. So it's all in Veto. But you know,
Speaker 3: when you get there, so the web the link if
Speaker 3: you know, if you see themeforest dot net, you may
Speaker 3: be a little confused, like, wait a minute, what is that?
Speaker 4: But it is also it's under them Veto umbrella. So
Speaker 4: when you get here, you could click web things and templates.
Speaker 3: Right, and so the cool part is you can search
Speaker 3: for the e commerce templates that you're looking for. So
Speaker 3: if you come down here, you see WordPress themes if
Speaker 3: that was what you were into, different site templates that
Speaker 3: are HTML and website. So that's just for your regular website.
Speaker 3: If you don't want to build your website, this thing
Speaker 3: has the entire website for you. All you gonna do
Speaker 3: is change the images and change the wording. It is
Speaker 3: literally built for you. And so they have a lot
Speaker 3: of different ones, even blogging. But what we're gonna focus
Speaker 3: on are the e commerce templates. Okay, and here's the
Speaker 3: cool part is you can see e commerce categories. They
Speaker 3: have templates specifically for Shopify, big Commerce, right, zen Cart, miscellaneous,
Speaker 3: and some of them actually you can get into miscellaneous,
Speaker 3: and I believe right here you will see like wool
Speaker 3: commerce or things like that. They'll tell you in the description.
Speaker 3: But for the interest of time, we're gonna go to Shopify.
Speaker 3: So this is so cool because here you can save
Speaker 3: on Shopify things and templates.
Speaker 4: These are already built and already designed.
Speaker 3: So as you see here, they have categories weekly bestseller,
Speaker 3: things that are hot for under forty nine dollars, the
Speaker 3: new best sellers if you do furniture right top, Shopify
Speaker 3: things and stuff like that. So let's just go here
Speaker 3: and look at some of the new best sellers for example,
Speaker 3: so I can show you kind of like how this works.
Speaker 3: So let's check out this one right here. You see
Speaker 3: the price over there to the side, you can see
Speaker 3: the ratings. You can see how many people have purchased it.
Speaker 3: You get extended support if you need that. And I'm
Speaker 3: also not in affiliate of in Betos, so I don't
Speaker 3: get any money. But this has been my go to
Speaker 3: secret for the last six years.
Speaker 4: Okay.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christin Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day, imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.