WEBVTT - The Ultimate Guide to Setting Up Your E-Commerce Site

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:00:31.760 --> 0:00:34.960
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

0:00:39.000 --> 0:00:43.000
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>So let me share my screen and let's see here share.

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<v Speaker 3>Let's run right over here to this thing, and we're

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<v Speaker 3>gonna go to slide show from the beginning. So this

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<v Speaker 3>is week two, Session two of you know, creating your

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<v Speaker 3>own clothing line. And this week we're going to cover

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<v Speaker 3>or this session, I'm sorry, we're gonna cover choosing your

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<v Speaker 3>e commerce platform, designing your store, setting up your payment

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<v Speaker 3>and your shipping options, and of course.

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<v Speaker 4>Promoting your store.

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<v Speaker 3>Okay, so researching your platforms. You know, we're in e commerce,

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<v Speaker 3>and so it's not like back in the day where

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<v Speaker 3>you kind of had your own website and then you

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<v Speaker 3>would have to actually add these things in.

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<v Speaker 4>I'm dating myself, but I'm from that time.

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<v Speaker 3>We actually had to like put the code in for

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<v Speaker 3>the cart and everything. Now we have been so blessed

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<v Speaker 3>and so fortunate to have platforms like Shopify, wouo Commerce,

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<v Speaker 3>Big Commerce and things like that that just bring everything

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<v Speaker 3>in for you.

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<v Speaker 4>It's literally just like all done for you.

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<v Speaker 3>So these are some amazing and some of the most

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<v Speaker 3>popular platforms. So you guys will take a few minutes

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<v Speaker 3>to assess these and look at the features and the

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<v Speaker 3>price and the customer support. But please, I want you

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<v Speaker 3>to do that at the end because I'm gonna provide

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<v Speaker 3>some information for you that's gonna help inform that decision.

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<v Speaker 3>And you know, I think it'll just be a little

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<v Speaker 3>bit better if we wait until the end for you

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<v Speaker 3>guys to do that, okay, and then you'll also be

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<v Speaker 3>finishing up some stuff from your workbook. So researching these platforms,

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<v Speaker 3>we're gonna go with the top three in the game.

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<v Speaker 3>So we have Shopify, woo Commerce, and Big Commerce. Now pricing,

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<v Speaker 3>you guys can see they're relatively about the same. Shopify

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<v Speaker 3>definitely starts at twenty nine a month and it goes

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<v Speaker 3>up from there. You know, you can get into like

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<v Speaker 3>definitely the elite or the pro version of it, which is.

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<v Speaker 4>One that I use.

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<v Speaker 3>So I just full disclosure, I am not a Shopify affiliate.

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<v Speaker 3>I don't get any rewards is there any money for

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<v Speaker 3>recommending anything Shopify? But I do have to inform you

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<v Speaker 3>of my bias because I've been with Shopify for over

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<v Speaker 3>ten years now, okay, so that's going to be my

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<v Speaker 3>go to and so that's the one that I'm really

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<v Speaker 3>going to lean on or towards because that's what my

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<v Speaker 3>knowledge base is. But I do know some of these

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<v Speaker 3>others are also popular and also utilized. So Shopify has

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<v Speaker 3>over one hundred different options payment gateways, so does commerce.

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<v Speaker 3>BigCommerce has sixty five. You see the abandoned cart recovery.

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<v Speaker 3>They're all the same marketing tools, they're all the same.

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<v Speaker 3>Woo Commerce is limited mobile app, They're all the same.

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<v Speaker 3>Woo Commerce does not have that customer support.

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<v Speaker 4>You know.

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<v Speaker 3>Shopify has email, live chat, phone as well as BigCommerce,

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<v Speaker 3>and wocommerce is very limited on that as well. Ease

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<v Speaker 3>of use Shopify big Commerce both easy Commerce, moderate and

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<v Speaker 3>extend customized options. Moderate Commerce is a little bit more

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<v Speaker 3>extensive on what they have for customization, and Big Commerce

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<v Speaker 3>is moderate. Well, I will say, and I'm not really sure.

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<v Speaker 3>One thing that does help me in terms of Shopify

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<v Speaker 3>and what makes Shopify stand out is their exhaustive and

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<v Speaker 3>extensive theme store. So whereas Shopify itself you may not

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<v Speaker 3>see a lot of options, you go to their theme

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<v Speaker 3>store and people have literally built apps that completely and

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<v Speaker 3>seamlessly integrate with Shopify for just about anything that you need.

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<v Speaker 4>So I will say that I'm not too familiar.

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<v Speaker 3>Food Commerce has their own theme store or BigCommerce, and

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<v Speaker 3>as you know, developers they like to go with the

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<v Speaker 3>larger brand. So if you're a developer and you know

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<v Speaker 3>you're creating a software or an app, they're typically going

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<v Speaker 3>to go with who's the biggest in the game, and

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<v Speaker 3>right now that is still Shopify.

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<v Speaker 4>Okay, So now.

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<v Speaker 3>Outlining the design process of your store, you're gonna choose

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<v Speaker 3>your theme, You're gonna choose your template. Of course, you're

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<v Speaker 3>gonna customize the layout and the branding for your store.

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<v Speaker 3>You're gonna organize and categorize your brands, and then of

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<v Speaker 3>course you're gonna add your product descriptions, your photos, and

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<v Speaker 3>then you're also going to test and optimize your online store.

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<v Speaker 3>So let's get into some of the things that you're

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<v Speaker 3>going to consider for that. So one of the biggest things,

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<v Speaker 3>of course, is going to be your theme. Your theme

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<v Speaker 3>is basically the template. It's basically like how your store

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<v Speaker 3>is set up, it's the aesthetics of it.

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<v Speaker 4>It's what your story looks like.

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<v Speaker 3>So that's gonna be really really critical, especially and you

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<v Speaker 3>would think like, okay, well.

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<v Speaker 5>Just this episode is brought to you by P and

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<v Speaker 5>C Bank. A lot of people think podcasts about work

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<v Speaker 5>are boring, and sure, they definitely can be, but understanding

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<v Speaker 5>of professionals routine shows us how they achieve their success

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<v Speaker 5>little by little, day after day. It's like banking with

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<v Speaker 5>P and C Bank. It might seem boring to save,

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<v Speaker 5>plan and make calculated decisions with your bank, But keeping

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<v Speaker 5>your money boring is what helps you live or more

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<v Speaker 5>a service mark of the PNC Financial Service Group, Inc.

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<v Speaker 5>P and C Bank National Association member fdic Erners. What's up?

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<v Speaker 5>You ever walk into a small business and everything just

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<v Speaker 5>works like The checkout is fast, the receipts are digital,

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<v Speaker 5>tipping is a breeze, and you're out the door before

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<v Speaker 5>the line even builds. Odds are they're using Square. We

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<v Speaker 5>love supporting businesses that run on Square because it just

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<v Speaker 5>feels seamless. Whether it's a local coffee shop, a vendor

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<v Speaker 5>at a pop up market, or even one of.

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<v Speaker 2>Our merch partners.

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<v Speaker 5>Square makes it easy for them to take payments, manage inventory,

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<v Speaker 5>and run their business with confidence, all from one simple system.

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<v Speaker 5>If you're a business owner or even just thinking about

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<v Speaker 5>launching something soon, Square is hands down one of the

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<v Speaker 5>best tools out there to help you start, run and grow.

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<v Speaker 5>It's not just about payments, it's about giving you time

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<v Speaker 5>back so you can focus on what matters most Ready

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<v Speaker 5>to see how Square can transform your business, visit Square

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<v Speaker 5>dot com backslash go backslash eyl to learn more that

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<v Speaker 5>Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

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<v Speaker 5>Let's Square handle the back end so you can keep

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<v Speaker 5>pushing your vision forward.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:07:53.240 --> 0:07:57.120
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, Attempted illegal border

0:08:09.440 --> 0:08:13.000
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:08:13.040 --> 0:08:16.280
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fine nearly

0:08:20.280 --> 0:08:24.320
<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right.

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<v Speaker 4>Leave.

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<v Speaker 1>Now under President Trump, America's laws border and families will

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<v Speaker 1>be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>The theme and it's you know, no big deal, but

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<v Speaker 3>it actually is, especially when it comes to you know,

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<v Speaker 3>people engaging, how your products are set up, and things

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<v Speaker 3>of that nature. So does it attract your target audience?

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<v Speaker 4>Right? Does it go with your identity?

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<v Speaker 3>How many other sellers are using that temp because I

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<v Speaker 3>know at one point in time Shopify, when we first

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<v Speaker 3>started out, everyone has like these go to Shopify templates,

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<v Speaker 3>So you would go to people's store and you know,

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<v Speaker 3>you can kind of tell like, okay, they're definitely using

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<v Speaker 3>the template, and it's this template a thing or template

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<v Speaker 3>the best use for your type. Now, I know the

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<v Speaker 3>Shopify has greatly increased their themes. They have a lot

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<v Speaker 3>of free ones and they have a lot of paid ones.

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<v Speaker 3>And I'm going to give you a hack in just

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<v Speaker 3>a second to completely differentiate yourself on Shopify, wou Commerce

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<v Speaker 3>and also big commerce instead of for your theme, so

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<v Speaker 3>customizing the layout and the branding, right, we talked extensively

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<v Speaker 3>about branding over the last three sessions. So you know,

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<v Speaker 3>is your brand, mission and your personality represented well, you know,

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<v Speaker 3>is it coming through does it just look like something

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<v Speaker 3>standard or stock? Are you really taking the time to

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<v Speaker 3>make sure you're adding in those fonts, those graphics, that color,

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<v Speaker 3>you know, your theme and everything else and making sure

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<v Speaker 3>that that runs through your site. Do the elements from

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<v Speaker 3>your style guide match the template and the theme that

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<v Speaker 3>you've used, you know, so of course you have to

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<v Speaker 3>think typography, color, scheme, logo, etc.

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<v Speaker 4>So here is your hack.

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<v Speaker 3>This is a platform called Inveto and in Veto marketplace.

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<v Speaker 3>You have to think of it as the Amazon for

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<v Speaker 3>content creation. This site has everything you need, as you

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<v Speaker 3>can see, from web things and templates to code, video, audio, graphics, photos,

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<v Speaker 3>three D files.

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<v Speaker 4>They have everything literally that you needed. Is so exhaustive.

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<v Speaker 3>So that's where I'm gonna take you guys right now.

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<v Speaker 3>So when you get to it, it's a little tricky

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<v Speaker 3>because Inveto has and I don't want to confuse you guys,

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<v Speaker 3>but Inveto has a lot of different names. The web

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<v Speaker 3>thing and the templates they're under what's called themeforest, dot net.

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<v Speaker 3>Everything that they've named is kind of like organic. So

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<v Speaker 3>if you see me, let's go here. This site is

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<v Speaker 3>called Cold Canyon. This site is called video Hive, right,

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<v Speaker 3>this one is audio Jungle. I mean that's just the

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<v Speaker 3>things that's separated. So it's all in Veto. But you know,

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<v Speaker 3>when you get there, so the web the link if

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<v Speaker 3>you know, if you see themeforest dot net, you may

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<v Speaker 3>be a little confused, like, wait a minute, what is that?

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<v Speaker 4>But it is also it's under them Veto umbrella. So

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<v Speaker 4>when you get here, you could click web things and templates.

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<v Speaker 3>Right, and so the cool part is you can search

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<v Speaker 3>for the e commerce templates that you're looking for. So

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<v Speaker 3>if you come down here, you see WordPress themes if

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<v Speaker 3>that was what you were into, different site templates that

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<v Speaker 3>are HTML and website. So that's just for your regular website.

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<v Speaker 3>If you don't want to build your website, this thing

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<v Speaker 3>has the entire website for you. All you gonna do

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<v Speaker 3>is change the images and change the wording. It is

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<v Speaker 3>literally built for you. And so they have a lot

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<v Speaker 3>of different ones, even blogging. But what we're gonna focus

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<v Speaker 3>on are the e commerce templates. Okay, and here's the

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<v Speaker 3>cool part is you can see e commerce categories. They

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<v Speaker 3>have templates specifically for Shopify, big Commerce, right, zen Cart, miscellaneous,

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<v Speaker 3>and some of them actually you can get into miscellaneous,

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<v Speaker 3>and I believe right here you will see like wool

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<v Speaker 3>commerce or things like that. They'll tell you in the description.

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<v Speaker 3>But for the interest of time, we're gonna go to Shopify.

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<v Speaker 3>So this is so cool because here you can save

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<v Speaker 3>on Shopify things and templates.

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<v Speaker 4>These are already built and already designed.

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<v Speaker 3>So as you see here, they have categories weekly bestseller,

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<v Speaker 3>things that are hot for under forty nine dollars, the

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<v Speaker 3>new best sellers if you do furniture right top, Shopify

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<v Speaker 3>things and stuff like that. So let's just go here

0:13:03.120 --> 0:13:06.360
<v Speaker 3>and look at some of the new best sellers for example,

0:13:06.400 --> 0:13:09.120
<v Speaker 3>so I can show you kind of like how this works.

0:13:09.360 --> 0:13:12.880
<v Speaker 3>So let's check out this one right here. You see

0:13:12.880 --> 0:13:14.880
<v Speaker 3>the price over there to the side, you can see

0:13:14.880 --> 0:13:17.920
<v Speaker 3>the ratings. You can see how many people have purchased it.

0:13:18.440 --> 0:13:22.640
<v Speaker 3>You get extended support if you need that. And I'm

0:13:22.679 --> 0:13:24.560
<v Speaker 3>also not in affiliate of in Betos, so I don't

0:13:24.559 --> 0:13:27.520
<v Speaker 3>get any money. But this has been my go to

0:13:27.720 --> 0:13:30.160
<v Speaker 3>secret for the last six years.

0:13:30.280 --> 0:13:30.679
<v Speaker 4>Okay.

0:13:30.880 --> 0:13:34.520
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:13:34.600 --> 0:13:38.400
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:13:38.640 --> 0:13:42.760
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:13:42.840 --> 0:13:46.760
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:13:46.840 --> 0:13:50.600
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:50.640 --> 0:13:54.160
<v Speaker 1>Donald J. Trump's leadership. I'm Christin Noman, the United States

0:13:54.240 --> 0:13:59.040
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:59.040 --> 0:14:02.600
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:14:02.679 --> 0:14:05.880
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:14:05.960 --> 0:14:09.800
<v Speaker 1>are here illegally, your next you will be fine nearly

0:14:09.920 --> 0:14:13.920
<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

0:14:13.960 --> 0:14:17.600
<v Speaker 1>never return. But if you register using our CBP home

0:14:17.640 --> 0:14:21.040
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:14:21.400 --> 0:14:26.120
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:14:26.320 --> 0:14:28.760
<v Speaker 1>border and families will be protected.

0:14:28.840 --> 0:14:31.000
<v Speaker 2>Sponsored by the United States Department of Homeland Security.