1 00:00:05,960 --> 00:00:08,800 Speaker 1: Hi everybody. I'm Kelsey Nixon and this is Kitchen Prescription, 2 00:00:08,920 --> 00:00:10,880 Speaker 1: the podcast you listen to when you don't know what 3 00:00:11,000 --> 00:00:13,920 Speaker 1: to make for dinner. This is episode fifty seven, the 4 00:00:14,040 --> 00:00:20,400 Speaker 1: story behind the Recipe Binder. What a week. Oh my goodness. 5 00:00:20,440 --> 00:00:23,080 Speaker 1: I hope you're all gearing up for what I really 6 00:00:23,120 --> 00:00:27,040 Speaker 1: consider to be the official kickoff to the holidays, Halloween. Right. 7 00:00:27,720 --> 00:00:31,880 Speaker 1: Chances are you've got a full weekend ahead of harvest parties, 8 00:00:32,000 --> 00:00:36,680 Speaker 1: trunk retreats, chili cookoffs. It's all very exciting, but I 9 00:00:36,840 --> 00:00:40,040 Speaker 1: also know that it can feel somewhat overwhelming, especially if 10 00:00:40,080 --> 00:00:41,839 Speaker 1: you've got little kids that you're dragging to all of 11 00:00:41,840 --> 00:00:45,760 Speaker 1: these places in costume, fully hyped up on sugar and 12 00:00:47,159 --> 00:00:50,000 Speaker 1: oh my goodness. So I hope you have a blast. 13 00:00:50,400 --> 00:00:53,319 Speaker 1: Hang in there. It's a lot. It's been a very 14 00:00:53,360 --> 00:00:56,480 Speaker 1: exciting week around here with the release of my first 15 00:00:56,520 --> 00:01:02,600 Speaker 1: physical product, the Recipe Binder. It is this passion project 16 00:01:02,600 --> 00:01:05,040 Speaker 1: of mine that I have been thinking about truly night 17 00:01:05,080 --> 00:01:07,600 Speaker 1: and day for the better part of a year, and 18 00:01:08,240 --> 00:01:12,080 Speaker 1: it's been very exciting, very very exciting. It's a place 19 00:01:12,120 --> 00:01:15,520 Speaker 1: to organize your family's favorite recipes and new meals to try. 20 00:01:16,520 --> 00:01:19,679 Speaker 1: It comes complete with helpful details about how to stay 21 00:01:19,720 --> 00:01:22,720 Speaker 1: organized in the kitchen, and really just a perfect companion 22 00:01:22,760 --> 00:01:26,000 Speaker 1: to Recipe Club for kind of establishing a simple dinner 23 00:01:26,040 --> 00:01:30,160 Speaker 1: system once and for all. I have found over the 24 00:01:30,240 --> 00:01:33,680 Speaker 1: years that through lots of trial and error, I do 25 00:01:33,800 --> 00:01:38,080 Speaker 1: best when I have both a digital and physical component 26 00:01:38,160 --> 00:01:41,479 Speaker 1: or support in helping me with that system. And so 27 00:01:41,560 --> 00:01:43,160 Speaker 1: that is what I set out to create, is a 28 00:01:43,240 --> 00:01:46,800 Speaker 1: really nice, complimentary system with those two things. So I'm 29 00:01:46,800 --> 00:01:49,240 Speaker 1: excited to share the backstory today on the podcast of 30 00:01:49,280 --> 00:01:51,920 Speaker 1: how this product came to be, all of the testing 31 00:01:52,000 --> 00:01:54,560 Speaker 1: and research that went into bringing it to life, and 32 00:01:54,600 --> 00:01:56,960 Speaker 1: how I really believe it can be a helpful tool 33 00:01:57,000 --> 00:01:59,320 Speaker 1: and getting dinner on the table. But before we dive 34 00:01:59,440 --> 00:02:03,200 Speaker 1: into story time, let's discuss three simple recipes you could 35 00:02:03,240 --> 00:02:06,440 Speaker 1: throw on your meal plan for the week. All right, 36 00:02:06,600 --> 00:02:08,400 Speaker 1: this is not going to be shocking to anybody. The 37 00:02:08,440 --> 00:02:12,239 Speaker 1: first dress Pemin to suggest is chili, chili and corn bread. 38 00:02:12,400 --> 00:02:14,800 Speaker 1: This is a tradition for my family. I know it's 39 00:02:14,840 --> 00:02:17,560 Speaker 1: a tradition for a lot of people. But one thing 40 00:02:17,800 --> 00:02:21,120 Speaker 1: that you might not know that I would consider to 41 00:02:21,120 --> 00:02:24,520 Speaker 1: be a secret ingredient that is a very versatile secret 42 00:02:24,680 --> 00:02:26,840 Speaker 1: ingredient meaning that you really could kind of add this 43 00:02:26,880 --> 00:02:30,200 Speaker 1: to any chili recipe you love. But we're making pumpkin 44 00:02:30,320 --> 00:02:33,960 Speaker 1: chili now. I can't remember where I learned this. I 45 00:02:33,960 --> 00:02:37,160 Speaker 1: actually think I learned this from a Food Network coworker 46 00:02:37,400 --> 00:02:41,840 Speaker 1: years ago. But if you add a can of pumpkin, 47 00:02:42,320 --> 00:02:46,520 Speaker 1: like perade pumpkin to a pot of chili, magical things happen. 48 00:02:47,240 --> 00:02:51,399 Speaker 1: It does not taste pumpkiny the flavors. The flavor is very, 49 00:02:51,560 --> 00:02:55,880 Speaker 1: very mild, but it adds really great body and texture 50 00:02:55,919 --> 00:02:58,359 Speaker 1: and kind of just magnifies the flavors that you've got 51 00:02:58,360 --> 00:03:01,600 Speaker 1: going on. So I have got a pumpkin chili recipe 52 00:03:02,080 --> 00:03:05,000 Speaker 1: that you could follow. That's fantastic. We make it every year. 53 00:03:05,320 --> 00:03:08,959 Speaker 1: But I've also made my cookoff chili that's a recipe 54 00:03:08,960 --> 00:03:11,920 Speaker 1: and recipe club this month and added a can of pumpkin. 55 00:03:12,720 --> 00:03:18,480 Speaker 1: It's bangering. It's delicious, delicious. So maybe do something fun 56 00:03:18,480 --> 00:03:22,320 Speaker 1: for Halloween this week. Don't tell anyone. Make your chili, 57 00:03:23,000 --> 00:03:25,280 Speaker 1: add a can of pumpkin and see if people can 58 00:03:25,280 --> 00:03:28,920 Speaker 1: guess the secret ingredient. I would be shocked if anyone did. 59 00:03:29,320 --> 00:03:31,240 Speaker 1: But my guess is you are gonna love what it 60 00:03:31,280 --> 00:03:33,320 Speaker 1: does to the chili, so go into a cookoff, make 61 00:03:33,360 --> 00:03:35,560 Speaker 1: sure you add a can of pumpkin in there. So 62 00:03:35,600 --> 00:03:38,120 Speaker 1: we're gonna do that. We're also doing you know, I've 63 00:03:38,120 --> 00:03:40,240 Speaker 1: got little kids, guys. I've got a three year old, 64 00:03:40,360 --> 00:03:42,480 Speaker 1: a six year old, and an eleven year old, So 65 00:03:42,600 --> 00:03:46,760 Speaker 1: especially my younger girls, they're so into Halloween and it's 66 00:03:46,760 --> 00:03:49,480 Speaker 1: so fun. So we're gonna do these ghostly grilled ham 67 00:03:49,480 --> 00:03:52,040 Speaker 1: and cheese sandwiches, which is basically just a fancy grilled 68 00:03:52,080 --> 00:03:56,480 Speaker 1: cheese with some ham. And I am going to do 69 00:03:56,520 --> 00:03:59,760 Speaker 1: this thing that I don't do very often, but I'll 70 00:03:59,800 --> 00:04:02,280 Speaker 1: do it for special occasions. But I'm gonna make them 71 00:04:02,320 --> 00:04:06,200 Speaker 1: into little ghosts and then will I'll do some tomato 72 00:04:06,200 --> 00:04:11,040 Speaker 1: basil soup and put little mozzarella balls look like eyeballs 73 00:04:11,040 --> 00:04:13,160 Speaker 1: with little olives on top in the soup and so 74 00:04:13,200 --> 00:04:17,040 Speaker 1: they can dunk their ghosts into the soup. They will 75 00:04:17,080 --> 00:04:18,880 Speaker 1: get a kick out of it. They'll probably eat more 76 00:04:18,920 --> 00:04:21,360 Speaker 1: than they eat all week because it's got some sort 77 00:04:21,360 --> 00:04:23,719 Speaker 1: of theme attached to it, and it'll be delicious for everyone. 78 00:04:23,760 --> 00:04:26,880 Speaker 1: So we're doing ghostly grilled ham and cheese. And then 79 00:04:27,240 --> 00:04:32,520 Speaker 1: to kick off November, we are making the skillet sausage, peppers, 80 00:04:32,560 --> 00:04:37,520 Speaker 1: and potatoes. This is my favorite, easy, breezy meat and 81 00:04:37,520 --> 00:04:40,360 Speaker 1: potatoes dinner, meaning that if you live with a meat 82 00:04:40,360 --> 00:04:44,719 Speaker 1: and potatoes lever, this dish is awesome. It comes together 83 00:04:44,880 --> 00:04:47,960 Speaker 1: so quickly, it's got mozzarella cheese on top. Very few 84 00:04:47,960 --> 00:04:49,960 Speaker 1: dishes because you make it all in the skillet. It 85 00:04:50,000 --> 00:04:53,160 Speaker 1: pops right into the oven. It's hardy and it is 86 00:04:53,400 --> 00:04:56,360 Speaker 1: it's just like perfect for that transition from fall to winter, 87 00:04:56,720 --> 00:04:58,800 Speaker 1: which we're not ready to do yet. I'm not ready 88 00:04:58,880 --> 00:05:01,000 Speaker 1: to do it, so we're not even gonna say the 89 00:05:01,120 --> 00:05:03,120 Speaker 1: W word. We're gonna we're gonna stick with fall. But 90 00:05:03,160 --> 00:05:06,400 Speaker 1: it's a great recipe and really just a great option 91 00:05:06,480 --> 00:05:09,080 Speaker 1: to have in your back pocket for the next couple 92 00:05:09,160 --> 00:05:12,480 Speaker 1: of months because it's it's perfect when it's not hot outside. 93 00:05:12,640 --> 00:05:14,760 Speaker 1: So there you have it. Three recipes for the week. 94 00:05:14,800 --> 00:05:16,760 Speaker 1: You can find and print them all in Recipe Club 95 00:05:16,839 --> 00:05:19,799 Speaker 1: individually or in our weekly meal plan with an easy 96 00:05:19,839 --> 00:05:23,480 Speaker 1: to follow shopping list broken down by recipe. We're also 97 00:05:23,600 --> 00:05:27,200 Speaker 1: at the end of the month, which means that new 98 00:05:27,279 --> 00:05:32,320 Speaker 1: recipes will launch this week on November first, so you'll 99 00:05:32,320 --> 00:05:35,520 Speaker 1: get five new recipes plus my entire Thanksgiving menu and 100 00:05:35,600 --> 00:05:38,640 Speaker 1: Holiday Hosting Guide. It's November. This is a big month. 101 00:05:38,640 --> 00:05:40,720 Speaker 1: This is our Olympics. Guys, if you love food, this 102 00:05:40,760 --> 00:05:42,960 Speaker 1: is a big month. I also just want to quickly 103 00:05:43,040 --> 00:05:46,800 Speaker 1: quickly tell you about the new recipes we're adding. I 104 00:05:46,920 --> 00:05:49,400 Speaker 1: wanted to focus on creating recipes that were perfect for 105 00:05:49,440 --> 00:05:52,760 Speaker 1: having people over. I think that over the course of 106 00:05:52,839 --> 00:05:58,279 Speaker 1: the next two months is you know, prime time for hosting. 107 00:05:59,000 --> 00:06:01,480 Speaker 1: And I don't even want to focus on like fancy hosting. 108 00:06:01,520 --> 00:06:04,720 Speaker 1: I'm just talking casual hosting. Think about having your book 109 00:06:04,760 --> 00:06:07,880 Speaker 1: club over, or maybe you're hosting a favorite Things party 110 00:06:07,880 --> 00:06:12,200 Speaker 1: with girlfriends, or you're hosting a few neighbors over for 111 00:06:12,600 --> 00:06:16,159 Speaker 1: drinks and some dinner. So I wanted to give you 112 00:06:16,240 --> 00:06:21,320 Speaker 1: a menu that is really easy to make for such 113 00:06:21,839 --> 00:06:25,360 Speaker 1: an event, something you could WinCE and repeat, right, Meaning 114 00:06:25,400 --> 00:06:30,000 Speaker 1: that when you're having people over, or maybe maybe your 115 00:06:30,000 --> 00:06:31,880 Speaker 1: sister in laws pass them through with their kids, right, 116 00:06:31,920 --> 00:06:34,680 Speaker 1: and you just need recipes that work for feeding a 117 00:06:34,720 --> 00:06:36,520 Speaker 1: lot of people, that are pretty easy to put together. 118 00:06:36,640 --> 00:06:38,640 Speaker 1: That's what all the new recipes are next month. So 119 00:06:38,640 --> 00:06:42,680 Speaker 1: I've been working on a really delicious salad, soup, a sandwich. Oh, 120 00:06:42,800 --> 00:06:45,760 Speaker 1: this great breakfast strata. So I wanted to do something 121 00:06:45,839 --> 00:06:48,080 Speaker 1: for if you're hosting and you want to do a 122 00:06:48,120 --> 00:06:51,400 Speaker 1: nice breakfast or brunch, but also the strata can totally 123 00:06:51,440 --> 00:06:53,600 Speaker 1: swing for weeknight dinner because it's got all sorts of 124 00:06:53,640 --> 00:06:56,440 Speaker 1: good savory stuff in it. Anyways, my head has been 125 00:06:56,480 --> 00:06:58,800 Speaker 1: in this space and the recipes are turning out great. 126 00:06:58,800 --> 00:07:00,680 Speaker 1: I gotta finish shooting them this week and then they'll 127 00:07:00,680 --> 00:07:03,640 Speaker 1: be available for you in just a couple of days. 128 00:07:03,880 --> 00:07:05,560 Speaker 1: All right, let's jump into the back half of the 129 00:07:05,600 --> 00:07:10,280 Speaker 1: podcast and discuss why I have been so passionate about 130 00:07:10,320 --> 00:07:19,760 Speaker 1: bringing this recipe binder to life. So some of you 131 00:07:19,840 --> 00:07:24,160 Speaker 1: may or may not know my first career. I guess 132 00:07:24,200 --> 00:07:25,960 Speaker 1: I could call it my first career. It still feels 133 00:07:26,000 --> 00:07:28,800 Speaker 1: like all the same career, but for the better part 134 00:07:28,800 --> 00:07:34,360 Speaker 1: of a decade, I was two feet planted in television entertainment. 135 00:07:34,880 --> 00:07:37,119 Speaker 1: So I was on a reality show on Food Network 136 00:07:37,160 --> 00:07:39,920 Speaker 1: where I competed when my own cooking show. I didn't win, 137 00:07:40,000 --> 00:07:41,679 Speaker 1: but I did well enough that I ended up getting 138 00:07:41,680 --> 00:07:45,360 Speaker 1: that cooking show, and then did seven seasons of programming 139 00:07:45,360 --> 00:07:47,800 Speaker 1: for Food Network and Cooking Channel and just had this 140 00:07:48,000 --> 00:07:52,480 Speaker 1: wild ride in traditional entertainment. And as you all know, 141 00:07:53,200 --> 00:07:56,200 Speaker 1: media has changed a lot over the past couple of years. 142 00:07:56,720 --> 00:08:00,280 Speaker 1: So where we used to all watch the networks, we 143 00:08:00,360 --> 00:08:03,200 Speaker 1: now kind of all watch our streaming services, right, And 144 00:08:03,240 --> 00:08:07,440 Speaker 1: it's been really interesting to be someone who works in 145 00:08:07,600 --> 00:08:10,960 Speaker 1: media and entertainment while all of this has gone down. 146 00:08:11,520 --> 00:08:15,040 Speaker 1: And to further complicate all of this, COVID happened in 147 00:08:15,080 --> 00:08:17,840 Speaker 1: there and a lot of production was shut down. In fact, 148 00:08:17,920 --> 00:08:20,280 Speaker 1: I was working on a game show, was hosting a 149 00:08:20,360 --> 00:08:23,320 Speaker 1: family food game show called Dinner Takes All right when 150 00:08:23,360 --> 00:08:27,200 Speaker 1: COVID hit and that stalled our production and eventually, you know, 151 00:08:27,680 --> 00:08:29,840 Speaker 1: that slipped away and we never went back to filming 152 00:08:29,840 --> 00:08:32,680 Speaker 1: that show because budget gets reallocated and that's just the 153 00:08:32,679 --> 00:08:36,360 Speaker 1: way life goes sometimes. So I was forced, like many 154 00:08:36,800 --> 00:08:40,280 Speaker 1: to pivot during COVID and kind of reevaluate. Okay, I've 155 00:08:40,280 --> 00:08:41,920 Speaker 1: been doing this thing for a while, now, is this 156 00:08:41,960 --> 00:08:44,600 Speaker 1: what I want to keep doing? How am I going 157 00:08:44,640 --> 00:08:47,560 Speaker 1: to do it given the current circumstances in the world, 158 00:08:48,040 --> 00:08:50,320 Speaker 1: or maybe do I want to try something different? And 159 00:08:50,400 --> 00:08:54,920 Speaker 1: I always have been interested in starting my own thing, 160 00:08:55,000 --> 00:08:58,319 Speaker 1: being an entrepreneur. I come from a family of small 161 00:08:58,360 --> 00:09:01,240 Speaker 1: business owners. My dad himself was an entrepreneur and has 162 00:09:01,280 --> 00:09:04,280 Speaker 1: built a wonderful successful business. Over the years, I've got 163 00:09:04,320 --> 00:09:07,640 Speaker 1: all sorts of wonderful family examples of this, and I 164 00:09:07,840 --> 00:09:10,120 Speaker 1: it's something I really wanted to pursue. So I thought 165 00:09:10,200 --> 00:09:11,960 Speaker 1: this might be the time to try that, and that's 166 00:09:11,960 --> 00:09:15,120 Speaker 1: when I built recipe Club. And I intentionally built recipe 167 00:09:15,160 --> 00:09:17,880 Speaker 1: Club as a digital product, initially so that I could 168 00:09:17,960 --> 00:09:22,120 Speaker 1: really make sure I understood how it is actually going 169 00:09:22,160 --> 00:09:23,920 Speaker 1: to help people get dinner on the table. I was 170 00:09:24,000 --> 00:09:28,080 Speaker 1: really confident in the idea of what problem I wanted 171 00:09:28,120 --> 00:09:31,319 Speaker 1: to help people solve and why I felt it was important. 172 00:09:31,640 --> 00:09:34,800 Speaker 1: I know that dinner is a problem that's never going away. 173 00:09:35,080 --> 00:09:37,360 Speaker 1: We're making dinner for the rest of our lives, and 174 00:09:37,480 --> 00:09:39,720 Speaker 1: not only for ourselves, but likely for the people that 175 00:09:39,760 --> 00:09:42,800 Speaker 1: we love. And the reason it was so important to 176 00:09:42,840 --> 00:09:45,760 Speaker 1: me is because of the connection that happens at the table, 177 00:09:46,480 --> 00:09:51,640 Speaker 1: whether it is with you and your you know, your family, 178 00:09:51,800 --> 00:09:54,960 Speaker 1: your partner, your friends, your whatever family looks like to you. 179 00:09:55,520 --> 00:09:58,120 Speaker 1: I don't care who you are, what country you live in, 180 00:09:58,880 --> 00:10:04,120 Speaker 1: this on the planet, everyone benefits from connecting around a 181 00:10:04,160 --> 00:10:06,959 Speaker 1: meal together. And I just felt so passionately about that, 182 00:10:07,520 --> 00:10:11,560 Speaker 1: and so I wanted to start by creating something that 183 00:10:12,400 --> 00:10:15,160 Speaker 1: I could immediately deliver to people. I had written a 184 00:10:15,160 --> 00:10:18,800 Speaker 1: traditional cookbook with Random House years ago, and the publishing 185 00:10:18,840 --> 00:10:22,120 Speaker 1: process is just, honestly, it kind of feels a little archaic. 186 00:10:22,160 --> 00:10:25,240 Speaker 1: It takes almost two years from start to finish. And 187 00:10:25,520 --> 00:10:27,640 Speaker 1: you know, I change a lot as a person in 188 00:10:27,679 --> 00:10:30,800 Speaker 1: two years, and the recipes that are working for me 189 00:10:31,000 --> 00:10:34,440 Speaker 1: now and solving problems in my life now might be 190 00:10:34,600 --> 00:10:36,840 Speaker 1: totally different in two years, because you all know the 191 00:10:36,840 --> 00:10:40,199 Speaker 1: difference in feeding a you know, a three year old 192 00:10:40,280 --> 00:10:43,080 Speaker 1: versus a six year old, Like it's a completely different game. 193 00:10:43,480 --> 00:10:46,560 Speaker 1: So I created Recipe Club, this digital product where it's 194 00:10:46,559 --> 00:10:48,680 Speaker 1: almost like a living, breathing cookbook where you get a 195 00:10:48,720 --> 00:10:50,920 Speaker 1: couple new recipes every month, you get to say in 196 00:10:50,960 --> 00:10:53,560 Speaker 1: what they are, you get weekly meal plans, and we 197 00:10:53,600 --> 00:10:56,880 Speaker 1: can address the issues you're having right away rather than 198 00:10:56,920 --> 00:11:02,320 Speaker 1: waiting for a traditional publication. So I created this thinking that, oh, 199 00:11:02,360 --> 00:11:05,040 Speaker 1: I'm sure this will turn into an app, because that's 200 00:11:05,200 --> 00:11:07,320 Speaker 1: just the day and age that we live in, and 201 00:11:07,400 --> 00:11:10,240 Speaker 1: I'm sure that's what will happen. So after about running 202 00:11:10,240 --> 00:11:14,800 Speaker 1: a recipe Club for about a year, I thought, before 203 00:11:14,880 --> 00:11:17,840 Speaker 1: I go invest all this money into creating an app, 204 00:11:17,880 --> 00:11:20,079 Speaker 1: I better talk to some Recipe Club members and make 205 00:11:20,080 --> 00:11:23,000 Speaker 1: sure I understand what they want in this app. So 206 00:11:23,040 --> 00:11:25,480 Speaker 1: I did that. I first booked twenty five zoom calls, 207 00:11:25,960 --> 00:11:28,080 Speaker 1: and I talked to twenty five different people for an 208 00:11:28,120 --> 00:11:32,400 Speaker 1: hour each about their experience with Recipe Club, what they liked, 209 00:11:32,440 --> 00:11:34,520 Speaker 1: what they didn't like, what they thought of an app. 210 00:11:35,080 --> 00:11:39,960 Speaker 1: And I was shocked to come away from those meetings 211 00:11:39,960 --> 00:11:42,439 Speaker 1: with these very kind people who took time out of 212 00:11:42,440 --> 00:11:45,960 Speaker 1: their day to talk to me, learning that one of 213 00:11:46,000 --> 00:11:48,560 Speaker 1: the biggest pain points for home cooks was cooking from 214 00:11:48,600 --> 00:11:52,160 Speaker 1: their phones. It's not a nice experience. Now, look, there 215 00:11:52,160 --> 00:11:55,080 Speaker 1: are outliers right there are people who love to cook 216 00:11:55,120 --> 00:11:59,000 Speaker 1: from their phones. But a lot of people talked about 217 00:11:59,040 --> 00:12:01,960 Speaker 1: how frustrating it was to look at a recipe on 218 00:12:02,200 --> 00:12:04,679 Speaker 1: a favorite food blog and have to scroll to get 219 00:12:04,720 --> 00:12:06,480 Speaker 1: all the way down to the bottom of the recipe, 220 00:12:07,000 --> 00:12:09,440 Speaker 1: and then your phone goes dark and then you got 221 00:12:09,440 --> 00:12:12,480 Speaker 1: to find it again, or the letters are too small, 222 00:12:12,520 --> 00:12:13,880 Speaker 1: and so you've got a zoom in and you can't 223 00:12:13,880 --> 00:12:15,480 Speaker 1: really see what this is, and then you get lost 224 00:12:15,520 --> 00:12:17,920 Speaker 1: in the recipe because your toddler's tugging on your leg 225 00:12:18,000 --> 00:12:19,960 Speaker 1: and they're asking if they can play a game on 226 00:12:20,000 --> 00:12:22,800 Speaker 1: your phone, and then you've lost your phone. The recipe 227 00:12:22,840 --> 00:12:24,920 Speaker 1: was I just heard all these stories that I so 228 00:12:25,760 --> 00:12:28,720 Speaker 1: related to because this is my life. I am, I'm 229 00:12:28,800 --> 00:12:32,640 Speaker 1: in it like all of you. And so I walked 230 00:12:32,640 --> 00:12:36,040 Speaker 1: away thinking maybe an app's not the right solution. And 231 00:12:36,320 --> 00:12:39,360 Speaker 1: there were a handful of people who, when I asked them, 232 00:12:39,400 --> 00:12:41,520 Speaker 1: so tell me what meal planning looks like for you, 233 00:12:41,640 --> 00:12:45,200 Speaker 1: how does that happen? They mentioned their recipe binders, and 234 00:12:45,280 --> 00:12:48,040 Speaker 1: they talked about how they loved cooking from printed recipes, 235 00:12:48,080 --> 00:12:50,280 Speaker 1: and they had these binders, but they were a mess, 236 00:12:50,360 --> 00:12:55,679 Speaker 1: and they were ugly and super disorganized. But anytime they 237 00:12:56,040 --> 00:12:58,560 Speaker 1: found a recipe, whether it be on Instagram or a 238 00:12:58,600 --> 00:13:02,599 Speaker 1: food blog or a traditional food publishing site like foodnetwork, 239 00:13:02,600 --> 00:13:05,360 Speaker 1: dot Com or Cook's Illustrated, they would print it out 240 00:13:05,400 --> 00:13:09,160 Speaker 1: and stick it in their binder. And so I started 241 00:13:09,160 --> 00:13:13,960 Speaker 1: thinking about how I could maybe help people optimize a 242 00:13:14,120 --> 00:13:18,160 Speaker 1: dinner system where a recipe binder was at the center 243 00:13:18,200 --> 00:13:20,360 Speaker 1: of it. And I myself started cooking more regularly with 244 00:13:20,480 --> 00:13:23,560 Speaker 1: a recipe binder, and I could not believe how much 245 00:13:23,559 --> 00:13:27,280 Speaker 1: it helped. It almost became like my kitchen bible, right 246 00:13:27,360 --> 00:13:30,640 Speaker 1: where it was always visible in my kitchen it was 247 00:13:30,800 --> 00:13:33,400 Speaker 1: right there. I used it to both meal plan and 248 00:13:33,520 --> 00:13:37,920 Speaker 1: to cook meals regularly. It totally helped when it came 249 00:13:38,000 --> 00:13:41,320 Speaker 1: to decision fatigue, because when I go looking for a 250 00:13:41,360 --> 00:13:45,960 Speaker 1: recipe on Pinterest, I'm immediately overwhelmed by all of the options, 251 00:13:46,920 --> 00:13:49,000 Speaker 1: and no one's going to suggest a bad recipe, right, 252 00:13:49,040 --> 00:13:52,440 Speaker 1: so they're all the best recipes, and it just I 253 00:13:52,520 --> 00:13:55,000 Speaker 1: felt like that's the thing that was hardest. Was not 254 00:13:55,040 --> 00:13:57,080 Speaker 1: so much the cooking, but it was the deciding what 255 00:13:57,200 --> 00:14:00,640 Speaker 1: to make. So I really focused on curating a recipe 256 00:14:00,640 --> 00:14:02,920 Speaker 1: binder for me and my family that was filled with 257 00:14:02,960 --> 00:14:07,319 Speaker 1: my family's favorite recipes, and so that when I went 258 00:14:07,400 --> 00:14:08,839 Speaker 1: to do my meal planning, I just had to go 259 00:14:08,920 --> 00:14:11,040 Speaker 1: to my binder. I didn't have to open my phone. 260 00:14:11,200 --> 00:14:13,360 Speaker 1: I didn't have to open Instagram, I didn't have to 261 00:14:13,360 --> 00:14:16,280 Speaker 1: open Pinterest. I could go to this binder of the 262 00:14:16,320 --> 00:14:19,040 Speaker 1: recipes that I knew, I liked, I trusted them, I 263 00:14:19,160 --> 00:14:22,840 Speaker 1: knew that people my family were gonna, you know, eat 264 00:14:22,840 --> 00:14:25,520 Speaker 1: them up. And it doesn't mean that I couldn't get inspiration. 265 00:14:25,640 --> 00:14:29,320 Speaker 1: You're naturally gonna come across other recipes that feel exciting 266 00:14:29,360 --> 00:14:33,600 Speaker 1: to you. But it just became my first go to 267 00:14:34,440 --> 00:14:37,720 Speaker 1: rather than me jumping straight into the World Wide Web, 268 00:14:38,040 --> 00:14:42,800 Speaker 1: which oftentimes felt overwhelming. So I started testing this and 269 00:14:43,120 --> 00:14:45,760 Speaker 1: immediately it was like, this is it. Everyone needs a 270 00:14:45,800 --> 00:14:48,560 Speaker 1: recipe binder, and let's take all of the things people 271 00:14:48,600 --> 00:14:52,280 Speaker 1: hate about recipe binders and fix them. Let's make it pretty. 272 00:14:52,760 --> 00:14:55,920 Speaker 1: Let's make it last so that it doesn't it's not 273 00:14:55,960 --> 00:15:01,080 Speaker 1: a vinyl binder that comes apart and rips and stains 274 00:15:01,360 --> 00:15:03,960 Speaker 1: and just isn't pretty to look at. It's something that 275 00:15:03,960 --> 00:15:06,720 Speaker 1: you want to hide when people come over. Let's make 276 00:15:06,760 --> 00:15:09,920 Speaker 1: it pretty. Let's make it last forever. Let's figure out 277 00:15:10,000 --> 00:15:13,360 Speaker 1: how to put a template together for recipes so that 278 00:15:13,360 --> 00:15:15,520 Speaker 1: when you do print a recipe on the internet, it 279 00:15:15,520 --> 00:15:18,880 Speaker 1: doesn't have an ad on the side, or it isn't ugly, 280 00:15:19,280 --> 00:15:21,320 Speaker 1: it's as pretty as the recipes look that come out 281 00:15:21,320 --> 00:15:24,560 Speaker 1: of your favorite cookbooks. And so we got to work 282 00:15:24,600 --> 00:15:26,960 Speaker 1: addressing all of these things, all of these complaints that 283 00:15:27,200 --> 00:15:30,560 Speaker 1: I heard from people. And one of the most exciting 284 00:15:30,600 --> 00:15:33,160 Speaker 1: parts is when I really started to feel passionately about this, 285 00:15:33,600 --> 00:15:36,400 Speaker 1: I decided it was time to make a prototype. So 286 00:15:36,440 --> 00:15:38,840 Speaker 1: that's what I did. I started thinking about, well, what 287 00:15:38,960 --> 00:15:41,080 Speaker 1: size should this binder me? Should it be a one inch, 288 00:15:41,280 --> 00:15:45,400 Speaker 1: two inch, one and a half inch. What do we 289 00:15:45,440 --> 00:15:47,720 Speaker 1: want these recipes and page protectors? Do we want to 290 00:15:47,760 --> 00:15:51,359 Speaker 1: print on a synthetic material that's wipeable? We were all 291 00:15:51,400 --> 00:15:53,840 Speaker 1: over the place and how do we make this binder 292 00:15:53,880 --> 00:15:56,760 Speaker 1: more of a system and not just a binder? And 293 00:15:57,040 --> 00:16:00,960 Speaker 1: ultimately I ended up making fifteen prototypes. And I had 294 00:16:01,040 --> 00:16:05,200 Speaker 1: this vacation scheduled where a bunch of friends from college, 295 00:16:05,200 --> 00:16:08,080 Speaker 1: we were all bringing our families to southern Utah for 296 00:16:08,280 --> 00:16:11,920 Speaker 1: Memorial Day, and I brought them all a binder and 297 00:16:12,000 --> 00:16:13,600 Speaker 1: I handed to them. I said, I want you guys 298 00:16:13,680 --> 00:16:15,640 Speaker 1: to cook with this and want your feedback. I want 299 00:16:15,640 --> 00:16:17,960 Speaker 1: you to tell me what makes sense, what doesn't make sense. 300 00:16:18,440 --> 00:16:21,080 Speaker 1: And you would not believe the insight that I got 301 00:16:21,080 --> 00:16:24,720 Speaker 1: from this. Everything from I don't want recipes to be 302 00:16:24,760 --> 00:16:26,240 Speaker 1: on two pages because I don't want to have to 303 00:16:26,240 --> 00:16:29,160 Speaker 1: flip forwards and backwards, to why don't you just put 304 00:16:29,160 --> 00:16:31,920 Speaker 1: the ingredients in the method of the recipe so I 305 00:16:31,960 --> 00:16:33,960 Speaker 1: don't have to go back and look at the ingredient list? 306 00:16:34,520 --> 00:16:36,960 Speaker 1: To can't you make a template so that I can 307 00:16:36,960 --> 00:16:40,000 Speaker 1: make all my recipes look the same? And even I 308 00:16:40,040 --> 00:16:42,800 Speaker 1: had one friend who was like, yeah, I want to 309 00:16:42,880 --> 00:16:44,880 Speaker 1: organize it with the tabs, but I have terrible handwriting, 310 00:16:44,920 --> 00:16:46,360 Speaker 1: So can you just make me a label so that 311 00:16:46,400 --> 00:16:48,760 Speaker 1: I don't have to write on the tab, but I 312 00:16:48,800 --> 00:16:51,800 Speaker 1: can just peel and stick a label right there. And 313 00:16:51,880 --> 00:16:54,840 Speaker 1: we took those and we brought that product to life. 314 00:16:55,520 --> 00:16:59,400 Speaker 1: It was a wild experience. Took me forever to find 315 00:16:59,400 --> 00:17:01,920 Speaker 1: the right binder manufacturer. We actually ended up working with 316 00:17:01,960 --> 00:17:05,560 Speaker 1: a guy who makes menus for high end restaurants because 317 00:17:05,560 --> 00:17:08,680 Speaker 1: we wanted the materials to be wipeable. We wanted them 318 00:17:08,840 --> 00:17:12,000 Speaker 1: to be durable enough that you could open it and 319 00:17:12,040 --> 00:17:15,680 Speaker 1: close it thousands of times and not have it fall 320 00:17:15,720 --> 00:17:18,320 Speaker 1: apart on you. And then we went back and we 321 00:17:18,520 --> 00:17:21,919 Speaker 1: tested again with these new and improved binders, and it 322 00:17:22,320 --> 00:17:29,040 Speaker 1: was just the most interesting experience, interesting experience to see 323 00:17:29,760 --> 00:17:33,119 Speaker 1: something that started in my mind come to life and 324 00:17:33,200 --> 00:17:36,800 Speaker 1: help people solve a daily problem. So that is kind 325 00:17:36,840 --> 00:17:38,880 Speaker 1: of how the binder came to be. You know, there's 326 00:17:38,920 --> 00:17:41,720 Speaker 1: all sorts of ups and downs with finding different manufacturers 327 00:17:41,800 --> 00:17:47,480 Speaker 1: and printing recipes and tabs and menu planning pads and testing. 328 00:17:47,600 --> 00:17:50,560 Speaker 1: Oh my gosh. We once we determined the material we 329 00:17:50,560 --> 00:17:52,720 Speaker 1: were going to cover the binders in, we took my 330 00:17:52,800 --> 00:17:55,879 Speaker 1: three year old Penny, who has a penchant for making 331 00:17:55,920 --> 00:17:59,879 Speaker 1: the world's largest messes, and I basically let her have 332 00:17:59,920 --> 00:18:02,360 Speaker 1: it with spaghetti on this and I was like, let's 333 00:18:02,359 --> 00:18:04,600 Speaker 1: see if we get the Mariner's house office, and we did, 334 00:18:04,760 --> 00:18:07,000 Speaker 1: and we did, so we really have had a lot 335 00:18:07,000 --> 00:18:08,560 Speaker 1: of fun with it. It has been a labor of 336 00:18:08,600 --> 00:18:11,240 Speaker 1: love that it is finally out in the world. We 337 00:18:11,320 --> 00:18:14,760 Speaker 1: launched yesterday and I can't even believe I'm saying this. 338 00:18:14,880 --> 00:18:19,080 Speaker 1: We sold out in six minutes. I thought for sure 339 00:18:19,080 --> 00:18:21,960 Speaker 1: those binders would last us a week, maybe a couple 340 00:18:22,000 --> 00:18:24,960 Speaker 1: of days. Never in my wildest dreams did I think 341 00:18:25,000 --> 00:18:28,560 Speaker 1: that we would sell out in minutes. So we immediately 342 00:18:28,600 --> 00:18:32,480 Speaker 1: opened up pre sale pre order and you can order 343 00:18:32,520 --> 00:18:37,200 Speaker 1: a Recipe binder that will be literally handmade in shipped 344 00:18:37,640 --> 00:18:41,040 Speaker 1: before the holidays, so everything will be ready for holiday gifting. 345 00:18:41,080 --> 00:18:43,720 Speaker 1: And that's why we launched and we did in October 346 00:18:43,760 --> 00:18:45,760 Speaker 1: before Black Friday, because we want to make sure that 347 00:18:45,800 --> 00:18:48,159 Speaker 1: we can get these binders made and delivered to you. 348 00:18:48,520 --> 00:18:51,200 Speaker 1: So if you're interested, check it out. It is exclusive 349 00:18:51,240 --> 00:18:53,960 Speaker 1: for Recipe Club members, but we want everybody to have 350 00:18:54,040 --> 00:18:56,879 Speaker 1: the opportunity to buy it, so if you would like 351 00:18:56,960 --> 00:18:59,800 Speaker 1: to try a Recipe Club out and purchase a binder. 352 00:19:00,080 --> 00:19:03,600 Speaker 1: Can use the code Binder at checkout and you'll get 353 00:19:03,640 --> 00:19:05,800 Speaker 1: your first month free. Get in there, check it out, 354 00:19:05,960 --> 00:19:08,320 Speaker 1: buy a binder. If it doesn't look like Recipe Club's 355 00:19:08,320 --> 00:19:11,880 Speaker 1: a good fit for you, cancel no problem. But our 356 00:19:11,920 --> 00:19:16,199 Speaker 1: Recipe Club members have been so instrumental in helping us 357 00:19:16,240 --> 00:19:18,920 Speaker 1: bring this product to life, we really wanted to make 358 00:19:18,920 --> 00:19:21,320 Speaker 1: it available to them first, so that's why we did that. 359 00:19:21,960 --> 00:19:24,840 Speaker 1: All Right, you guys, thanks for letting me share this story. Selfishly, 360 00:19:24,840 --> 00:19:26,840 Speaker 1: I wanted to record it because it's been such a 361 00:19:26,960 --> 00:19:29,520 Speaker 1: huge part of my life this past year. I'm so 362 00:19:29,560 --> 00:19:31,359 Speaker 1: proud of it, and I really think it's going to 363 00:19:31,400 --> 00:19:34,359 Speaker 1: help a lot of people as they establish simple dinner 364 00:19:34,359 --> 00:19:37,320 Speaker 1: systems in their kitchen. All Right, thank you so much 365 00:19:37,320 --> 00:19:39,040 Speaker 1: for being here. I can't wait to chat with you 366 00:19:39,080 --> 00:19:41,360 Speaker 1: guys next week.