1 00:00:00,320 --> 00:00:02,920 Speaker 1: Brought to you by the reinvented two thousand twelve camera. 2 00:00:03,200 --> 00:00:06,279 Speaker 1: It's ready. Are you brought to you by the reinvented 3 00:00:06,320 --> 00:00:12,920 Speaker 1: two thousand twelve camera. It's ready. Are you welcome to 4 00:00:13,280 --> 00:00:21,560 Speaker 1: stuff Mom never told you? From House top Works dot Com. Hello, 5 00:00:21,600 --> 00:00:24,400 Speaker 1: and welcome to the podcast. I'm Kristen and I'm Caroline, 6 00:00:24,720 --> 00:00:29,639 Speaker 1: and today we are talking about boys toys and girls toys, 7 00:00:30,440 --> 00:00:37,080 Speaker 1: especially because of a much beloved toy brand named Legos. 8 00:00:38,440 --> 00:00:42,160 Speaker 1: Legos hash has stir up some controversy with a new 9 00:00:42,280 --> 00:00:45,280 Speaker 1: line they're putting out called Lego Friends, and it is 10 00:00:45,360 --> 00:00:51,160 Speaker 1: targeted one toward girls, right, And it kind of looks 11 00:00:51,200 --> 00:00:53,519 Speaker 1: like if your barbies got it on with your Legos, 12 00:00:54,120 --> 00:00:55,800 Speaker 1: like your maybe your brother's Legos. I don't know if 13 00:00:55,840 --> 00:00:59,320 Speaker 1: we're playing along gender stereotype lines and things, or if 14 00:00:59,360 --> 00:01:03,720 Speaker 1: you blew up a Polly pocket exactly. It has it 15 00:01:03,760 --> 00:01:07,280 Speaker 1: has that look. Um. I first heard about Lego Friends 16 00:01:07,360 --> 00:01:09,920 Speaker 1: a couple of months ago in NPR did a story. 17 00:01:09,959 --> 00:01:12,480 Speaker 1: This was before the product was actually released, and you 18 00:01:12,480 --> 00:01:16,760 Speaker 1: can now find Lego Friends in your your local giant 19 00:01:16,800 --> 00:01:20,160 Speaker 1: box store. Um. And the thing that caught my ear, 20 00:01:20,160 --> 00:01:22,040 Speaker 1: I remember I was I was getting ready for work 21 00:01:22,480 --> 00:01:26,840 Speaker 1: listening to Morning Edition and they're talking about Legos process 22 00:01:26,880 --> 00:01:30,640 Speaker 1: of how they've been researching, you know, the types of 23 00:01:30,680 --> 00:01:34,479 Speaker 1: toys and Legos that girls would really like. And they 24 00:01:34,520 --> 00:01:39,560 Speaker 1: mentioned that the mini figs, those little figurines are bigger 25 00:01:40,000 --> 00:01:43,039 Speaker 1: with Lego friends to quote make it easier for girls 26 00:01:43,080 --> 00:01:48,320 Speaker 1: to put hair brushes and handbags into their mini figurines hands. 27 00:01:48,480 --> 00:01:53,840 Speaker 1: And I nearly spat out my coffee. Yeah, they have done. 28 00:01:54,240 --> 00:01:57,200 Speaker 1: You would think that the way that Lego is backing 29 00:01:57,240 --> 00:02:00,400 Speaker 1: this up, this effort to market two young girls, that 30 00:02:00,520 --> 00:02:02,400 Speaker 1: this is like the end all be all of toys 31 00:02:02,400 --> 00:02:06,040 Speaker 1: that they have figured out girls and women and that's it. 32 00:02:06,040 --> 00:02:09,440 Speaker 1: It's just little tiny figures and pink blocks for the 33 00:02:09,440 --> 00:02:11,880 Speaker 1: rest of our lives. And according to Lego friends, if 34 00:02:11,919 --> 00:02:15,800 Speaker 1: that is in fact the case, we love pink and 35 00:02:15,840 --> 00:02:20,480 Speaker 1: purple go figure, we really like baking, and we all 36 00:02:20,520 --> 00:02:25,040 Speaker 1: either want to be vets or hairstylists, and there's something 37 00:02:25,040 --> 00:02:27,240 Speaker 1: wrong with being I'm sure at some point as a 38 00:02:27,320 --> 00:02:30,000 Speaker 1: child I thought about being a vet and a hair stylist. 39 00:02:30,360 --> 00:02:31,919 Speaker 1: Don't if you look at my hair now, you can 40 00:02:31,960 --> 00:02:34,720 Speaker 1: tell at least one of those was off the table 41 00:02:34,760 --> 00:02:39,680 Speaker 1: from an early age. Um and it's people are not 42 00:02:39,760 --> 00:02:42,320 Speaker 1: too happy with what Lego has come up with. Right, 43 00:02:42,360 --> 00:02:44,000 Speaker 1: well there, I mean, this is not the first time 44 00:02:44,000 --> 00:02:47,000 Speaker 1: that Lego has attempted to mess with the formula of 45 00:02:47,160 --> 00:02:50,360 Speaker 1: a very successful toy. Um, this is what the fifth 46 00:02:50,440 --> 00:02:54,640 Speaker 1: or sixth attempt. There have been things called the Paradisa sets, 47 00:02:54,680 --> 00:02:57,639 Speaker 1: which I had as a child, and they were awesome. 48 00:02:58,320 --> 00:03:00,720 Speaker 1: And I don't know what's wrong with with palm trees. Okay, 49 00:03:00,840 --> 00:03:04,320 Speaker 1: look it's pink. The Para Desis that was pretty cool. 50 00:03:04,320 --> 00:03:06,800 Speaker 1: But if you go back to nineteen seventy nine, which 51 00:03:06,840 --> 00:03:11,680 Speaker 1: was when Lego first try to reach out specifically to girls, 52 00:03:12,040 --> 00:03:15,200 Speaker 1: they came up with something called these Stala bricks, which 53 00:03:15,200 --> 00:03:19,680 Speaker 1: were essentially legos decorated with birds and flowers, but you 54 00:03:19,680 --> 00:03:22,640 Speaker 1: could only make jewelry with them, because that's all girls 55 00:03:22,720 --> 00:03:24,920 Speaker 1: do though, right, yeah, we just want jewelry. And then 56 00:03:24,919 --> 00:03:27,680 Speaker 1: in two thousand three tried to make a comeback again 57 00:03:27,760 --> 00:03:31,560 Speaker 1: for girls with click It, which was more jewelry building 58 00:03:31,639 --> 00:03:37,520 Speaker 1: and legos you could stick on picture frames. Well again, 59 00:03:37,560 --> 00:03:40,600 Speaker 1: I mean, girls don't do much of anything else except 60 00:03:40,680 --> 00:03:44,880 Speaker 1: when I was a kid, I was playing with legos exactly. 61 00:03:44,920 --> 00:03:47,560 Speaker 1: I have tubs and my dad is constantly I'm going 62 00:03:47,600 --> 00:03:49,000 Speaker 1: to get rid of them, but my mother's like, we've 63 00:03:49,000 --> 00:03:50,920 Speaker 1: spent too much money on that, we're not getting rid 64 00:03:50,960 --> 00:03:54,120 Speaker 1: of it. Um. Yeah, I have tubs of of the 65 00:03:54,160 --> 00:03:58,320 Speaker 1: regular primary color boil Legos. But I mean as a kid, 66 00:03:58,480 --> 00:04:01,160 Speaker 1: I I mean, I could get into it about my childhood, 67 00:04:01,160 --> 00:04:03,760 Speaker 1: but I played with just as many boy toys as 68 00:04:03,760 --> 00:04:06,240 Speaker 1: I did with girl toys. I think since I have 69 00:04:06,560 --> 00:04:10,440 Speaker 1: two older brothers and two older sisters, the play closet 70 00:04:11,000 --> 00:04:15,520 Speaker 1: was just a hodgepodge of g I Joes and these 71 00:04:15,560 --> 00:04:18,520 Speaker 1: little animal figurines called Maple Towns, which were obviously more 72 00:04:18,520 --> 00:04:21,679 Speaker 1: targeted to girls, and I played with them equally, although 73 00:04:21,720 --> 00:04:23,400 Speaker 1: sometimes my brother didn't like it when I played with 74 00:04:23,400 --> 00:04:26,520 Speaker 1: his Gi Joes my monster trucks played with my Barbie 75 00:04:26,560 --> 00:04:28,360 Speaker 1: dolls in the same setting. I mean, what are they 76 00:04:28,360 --> 00:04:30,440 Speaker 1: gonna how are they going to get to the veterinary 77 00:04:30,480 --> 00:04:34,120 Speaker 1: clinic and the bakery exactly? Well, I want to talk 78 00:04:34,160 --> 00:04:37,520 Speaker 1: about the research that Lego did, um, because they keep 79 00:04:37,520 --> 00:04:42,599 Speaker 1: harping on this and every piece of every article about Lego. UM. 80 00:04:42,640 --> 00:04:45,719 Speaker 1: They did years of research, four years of research that 81 00:04:45,800 --> 00:04:50,719 Speaker 1: involved actually having researchers infiltrate families homes and shadow the children, 82 00:04:50,920 --> 00:04:53,479 Speaker 1: which sounds creepy, but they spent a lot of money 83 00:04:53,520 --> 00:04:55,919 Speaker 1: putting these researchers and homes to basically figure out how 84 00:04:56,040 --> 00:05:01,159 Speaker 1: children play. And they determined that um, while boys when 85 00:05:01,160 --> 00:05:03,280 Speaker 1: they played with Legos would put them together from start 86 00:05:03,320 --> 00:05:06,279 Speaker 1: to finish, like quickly, go through it, make it look exactly, 87 00:05:06,320 --> 00:05:08,080 Speaker 1: make it look exactly like it did on the box, 88 00:05:08,120 --> 00:05:12,800 Speaker 1: and then start playing, girls were more into role playing 89 00:05:12,920 --> 00:05:16,159 Speaker 1: as they went, you know, making up characters and storylines 90 00:05:16,200 --> 00:05:20,159 Speaker 1: as they built. And so they use this information to 91 00:05:20,279 --> 00:05:23,360 Speaker 1: not only create the Lego Friends line, but to package 92 00:05:23,360 --> 00:05:28,640 Speaker 1: it differently. So according to this research, they have packaged 93 00:05:28,720 --> 00:05:32,320 Speaker 1: Lego Friends so that girls can start playing before the 94 00:05:32,360 --> 00:05:35,120 Speaker 1: building is complete. And it looks like from I haven't 95 00:05:35,120 --> 00:05:37,120 Speaker 1: gotten my hands on an actual Lego Friends set, but 96 00:05:37,160 --> 00:05:40,560 Speaker 1: it looks like from the commercials. There are pre assembled 97 00:05:41,040 --> 00:05:46,320 Speaker 1: houses and little places in in the village or the city, 98 00:05:46,680 --> 00:05:49,600 Speaker 1: the Heartlake heart Lake City. I think it's yeah, I 99 00:05:49,600 --> 00:05:52,279 Speaker 1: think it's heart Lake City, so completely separate from the 100 00:05:52,360 --> 00:05:55,039 Speaker 1: Lego city, which is where all the other people live, 101 00:05:55,120 --> 00:05:57,640 Speaker 1: all the guys. I guess it's very gender segregated that 102 00:05:57,720 --> 00:06:01,880 Speaker 1: Lego town. And we haven't mentioned just the general stats 103 00:06:01,920 --> 00:06:06,000 Speaker 1: of heart Lake, which is predominated by not by primary 104 00:06:06,000 --> 00:06:10,599 Speaker 1: colors with normal lego towns, but it's a lot of pink, 105 00:06:10,720 --> 00:06:15,520 Speaker 1: purple and bright blue pastel and like living in Key 106 00:06:15,560 --> 00:06:19,200 Speaker 1: West a time or in what was it called Paradisa, 107 00:06:19,560 --> 00:06:21,719 Speaker 1: your paradise the beach kid there you go, bring my 108 00:06:21,760 --> 00:06:24,839 Speaker 1: horses from Paradisa over to heart Lake City, to the 109 00:06:24,920 --> 00:06:31,160 Speaker 1: veterinary clinic um. And it's dominated by five main characters, Emma, Stephanie, Mia, Olivia, 110 00:06:31,360 --> 00:06:36,320 Speaker 1: and Andrea. I wonder what your opinion of those characters is, Kristen. 111 00:06:37,200 --> 00:06:40,479 Speaker 1: I mean, they're probably a lot of fun. Well, there 112 00:06:40,560 --> 00:06:43,560 Speaker 1: is Olivia, who is the as the writer and Wired 113 00:06:43,640 --> 00:06:45,960 Speaker 1: said in his article about this, she's the proto nerd 114 00:06:46,400 --> 00:06:49,880 Speaker 1: or proto geeks. She has a great little um science 115 00:06:50,160 --> 00:06:53,039 Speaker 1: lab and all of her tools are purple. But you know, 116 00:06:53,160 --> 00:06:55,080 Speaker 1: maybe maybe she likes that there are people who like 117 00:06:55,120 --> 00:06:59,480 Speaker 1: purple tools. They sell emit stores. But again, all of 118 00:06:59,520 --> 00:07:04,600 Speaker 1: this this is a Lego just pulling these gender stereotypes 119 00:07:04,640 --> 00:07:07,800 Speaker 1: out of thin air. They insist that this is the 120 00:07:07,839 --> 00:07:13,920 Speaker 1: result of their multi year anthropological in home studies. And 121 00:07:13,960 --> 00:07:17,480 Speaker 1: I think it's interesting to point out though, and and 122 00:07:17,520 --> 00:07:20,680 Speaker 1: several other researchers and writers have brought this point up. 123 00:07:21,400 --> 00:07:27,440 Speaker 1: Is Lego supporting existing gender divisions or are they creating them? 124 00:07:27,480 --> 00:07:30,920 Speaker 1: Because they've marketed to boys so heavily in the past. 125 00:07:31,040 --> 00:07:33,480 Speaker 1: And you know, Legos definitely started out way back in 126 00:07:33,480 --> 00:07:37,480 Speaker 1: the thirties and forties fifties as a gender neutral toy. 127 00:07:37,960 --> 00:07:40,200 Speaker 1: Boys and girls were expected to play with them equally. 128 00:07:40,560 --> 00:07:43,560 Speaker 1: The parents would get in on the action sometimes. But 129 00:07:43,680 --> 00:07:46,840 Speaker 1: over the past couple of maybe decades, or at least 130 00:07:46,840 --> 00:07:49,320 Speaker 1: the last ten years, I would say that my Lego 131 00:07:49,360 --> 00:07:53,240 Speaker 1: marketing has really focused more strongly on boys. You know, 132 00:07:53,320 --> 00:07:55,800 Speaker 1: in the ads, it's all like, oh yeah, shoot them up, 133 00:07:55,840 --> 00:07:58,240 Speaker 1: create the missiles, fire the missiles, you know, build a 134 00:07:58,280 --> 00:08:02,200 Speaker 1: fire truck and go save people. It also markets Legos 135 00:08:02,240 --> 00:08:05,720 Speaker 1: as a father's son activity. It's something that groups of 136 00:08:05,760 --> 00:08:08,360 Speaker 1: boys can do together or just a loan in your room. 137 00:08:08,440 --> 00:08:11,640 Speaker 1: It's pretty cool. Um. And as a result of them 138 00:08:11,640 --> 00:08:16,120 Speaker 1: focusing exclusively on boys, Bloomberg business Week magazine reports that 139 00:08:16,240 --> 00:08:19,960 Speaker 1: revenue has increased a hundred and five percent since two 140 00:08:20,040 --> 00:08:24,840 Speaker 1: thousand and six, and in they topped one billion dollars 141 00:08:24,880 --> 00:08:29,880 Speaker 1: in US sales for the first time. So from a 142 00:08:29,920 --> 00:08:34,880 Speaker 1: marketing standpoint, they're there, you know, all boys all the time. 143 00:08:35,160 --> 00:08:39,280 Speaker 1: Strategy seems to have paid off, right, and the company's CEO, 144 00:08:39,720 --> 00:08:43,319 Speaker 1: Organ noodstorp Um actually brought the company back from the brink. 145 00:08:43,360 --> 00:08:45,880 Speaker 1: It was losing so much money, and so those sales 146 00:08:45,920 --> 00:08:49,800 Speaker 1: figures are are great for him, and it's his his 147 00:08:49,880 --> 00:08:53,559 Speaker 1: motivation for all of this research into getting the girls 148 00:08:53,600 --> 00:08:57,280 Speaker 1: back into the Lego. I don't like it. He says, 149 00:08:57,480 --> 00:09:00,320 Speaker 1: we want to reach the other fifty percent of the 150 00:09:00,320 --> 00:09:04,880 Speaker 1: world's children. And my response is, Organ, you already had 151 00:09:04,920 --> 00:09:07,880 Speaker 1: them before you split the Legos into pink and purple 152 00:09:07,920 --> 00:09:11,040 Speaker 1: and then primary colors. And it's so true. Among the 153 00:09:11,240 --> 00:09:15,959 Speaker 1: ten characteristics for Lego, these are official characteristics set forth 154 00:09:16,080 --> 00:09:21,840 Speaker 1: by the founder's son in nineteen sixty three four Girls 155 00:09:22,120 --> 00:09:26,040 Speaker 1: and Boys and the And there's this ad Lego ad 156 00:09:26,120 --> 00:09:30,199 Speaker 1: from night one that has been circulating all around Facebook 157 00:09:30,280 --> 00:09:34,640 Speaker 1: and Twitter and blogs, and it shows this adorable redheaded 158 00:09:34,640 --> 00:09:38,160 Speaker 1: girl in jeans and tennis shoes like proudly holding up 159 00:09:38,160 --> 00:09:40,720 Speaker 1: this bizarre Lego creation that you know, the types that 160 00:09:40,760 --> 00:09:42,640 Speaker 1: you and I probably both made, that really doesn't look 161 00:09:42,640 --> 00:09:45,960 Speaker 1: like much of anything um And the tagline reads what 162 00:09:46,040 --> 00:09:49,079 Speaker 1: it is is beautiful and everyone's saying, look, what are 163 00:09:49,080 --> 00:09:51,840 Speaker 1: you talking about. You had girls, we've been using this. 164 00:09:51,960 --> 00:09:55,080 Speaker 1: Why do you need to know? Recreate these mini figs 165 00:09:55,080 --> 00:09:58,760 Speaker 1: and with with tiny skirts and and they have boobs, 166 00:09:58,880 --> 00:10:01,640 Speaker 1: they have little boobs. I don't know about the little 167 00:10:01,679 --> 00:10:05,040 Speaker 1: contoured plastic boots. I don't like it. But again, that 168 00:10:05,160 --> 00:10:09,000 Speaker 1: supposedly goes back to research saying that girls tend to 169 00:10:09,920 --> 00:10:13,800 Speaker 1: endow their toys with personalities, that they would see the 170 00:10:13,880 --> 00:10:18,760 Speaker 1: mini figs as avatars of themselves, so it needed to 171 00:10:19,080 --> 00:10:22,599 Speaker 1: the you know, the the redesign needed to reflect more realistically, 172 00:10:23,400 --> 00:10:27,400 Speaker 1: you know, the beauty that little girls appreciate more than 173 00:10:27,440 --> 00:10:30,839 Speaker 1: anything else. Yeah, that's that's a drag, that's I mean. 174 00:10:30,840 --> 00:10:32,679 Speaker 1: And that's not that's what not what I'm saying. That's 175 00:10:32,720 --> 00:10:35,760 Speaker 1: what one of the lead researchers from Lego is saying. Yeah. 176 00:10:35,760 --> 00:10:37,760 Speaker 1: And they talk a lot about the Lego phase and 177 00:10:37,800 --> 00:10:40,719 Speaker 1: boys versus the princess phase and girls. And I'm not 178 00:10:40,760 --> 00:10:44,840 Speaker 1: saying that, um, boys shouldn't build structures and girls shouldn't 179 00:10:44,920 --> 00:10:48,319 Speaker 1: dress up as princesses. What I think, uh, and this 180 00:10:48,440 --> 00:10:50,959 Speaker 1: is this has come up over and over again. Our 181 00:10:51,000 --> 00:10:54,400 Speaker 1: advertisers just exploiting this though I mean our our girls 182 00:10:54,840 --> 00:11:00,240 Speaker 1: wanting to play with contour little lady figs and which 183 00:11:00,240 --> 00:11:04,600 Speaker 1: sounds horrific, um and pink and purple houses and puppies 184 00:11:04,640 --> 00:11:08,960 Speaker 1: and cupcakes and stuff. Because that's something inherent or is 185 00:11:08,960 --> 00:11:12,040 Speaker 1: it something that's created that they just think, Well, I'm 186 00:11:12,080 --> 00:11:13,679 Speaker 1: a little girl, I'm gonna do this. I don't want 187 00:11:13,679 --> 00:11:15,960 Speaker 1: to be like those dirty boys. Well, all of this 188 00:11:16,040 --> 00:11:19,320 Speaker 1: reminds me of my how old is she now? Probably 189 00:11:19,320 --> 00:11:22,679 Speaker 1: seven or eight year old niece. Who is she? She 190 00:11:22,679 --> 00:11:25,840 Speaker 1: has three brothers and she is if you walk into 191 00:11:25,880 --> 00:11:28,280 Speaker 1: a room, it looks like, you know, like a princess 192 00:11:28,280 --> 00:11:32,080 Speaker 1: castle exploded in there. But her favorite toy right now 193 00:11:32,280 --> 00:11:35,480 Speaker 1: is her pink rifle that she goes out hunting with 194 00:11:35,520 --> 00:11:39,440 Speaker 1: her brothers. So it's you know, I don't I don't know. 195 00:11:39,480 --> 00:11:43,840 Speaker 1: I think it a real rifle. No, I don't know 196 00:11:43,880 --> 00:11:46,679 Speaker 1: what's going on in your family. She's a pretty extreme 197 00:11:46,760 --> 00:11:50,640 Speaker 1: little lady. That's what I'm saying, is she doesn't need Lego's. 198 00:11:51,280 --> 00:11:55,680 Speaker 1: She's moved on. No, it's a fake rifle. Um. Legos 199 00:11:55,720 --> 00:11:58,959 Speaker 1: have been shown to have a lot of benefits for kids. Um, 200 00:11:58,960 --> 00:12:01,720 Speaker 1: it really increased bill ding. All of those those structures 201 00:12:01,800 --> 00:12:05,559 Speaker 1: and spaceships and things really develop spatial, mathematical and fine 202 00:12:05,600 --> 00:12:10,360 Speaker 1: motor skills, and uh As Least Elliott, a neuroscientist and 203 00:12:10,400 --> 00:12:13,800 Speaker 1: author of the book Pink Brain, Blue Brain, says, Hey, 204 00:12:13,840 --> 00:12:16,960 Speaker 1: if it takes color coding or ponies and hairdressers to 205 00:12:16,960 --> 00:12:19,040 Speaker 1: get girls playing with Lego, I'll put up with it 206 00:12:19,360 --> 00:12:22,400 Speaker 1: at least for now, because it's just so good for 207 00:12:22,480 --> 00:12:25,280 Speaker 1: little girls brains. And that's true. They need to get 208 00:12:25,320 --> 00:12:29,040 Speaker 1: more girls, you know, developing their spatial skills, maybe eventually 209 00:12:29,120 --> 00:12:34,480 Speaker 1: leading to interests in science, engineering, physics. But other women, 210 00:12:34,840 --> 00:12:38,320 Speaker 1: such as Stephanie Cole, who is one of the leaders 211 00:12:38,320 --> 00:12:41,079 Speaker 1: behind an online petition on change dot org to get 212 00:12:41,240 --> 00:12:45,680 Speaker 1: Lego to commit to gender equity in marketing, their response 213 00:12:45,760 --> 00:12:48,880 Speaker 1: to LESA. Elliott might be, Hey, you know what, they 214 00:12:48,880 --> 00:12:51,920 Speaker 1: don't need to change the product. The product already appeals 215 00:12:51,960 --> 00:12:53,840 Speaker 1: to both boys and girls. They need to change what 216 00:12:53,960 --> 00:12:56,880 Speaker 1: kids are seeing in those commercials, because if little girls 217 00:12:56,880 --> 00:13:00,319 Speaker 1: are watching those Lego commercials and it's just boys playing 218 00:13:00,320 --> 00:13:03,280 Speaker 1: with them, they get the message that they can. And 219 00:13:03,320 --> 00:13:05,760 Speaker 1: I just want to point out that as of February, 220 00:13:07,200 --> 00:13:11,080 Speaker 1: more than fifty two thousand people had signed Stephanie Cole's 221 00:13:11,200 --> 00:13:14,240 Speaker 1: petition to get Lego to be more equitable in their marketing. 222 00:13:14,480 --> 00:13:17,000 Speaker 1: People are really upset about this issue, and uh and 223 00:13:17,080 --> 00:13:19,920 Speaker 1: listeners might be wondering why we have been devoting so 224 00:13:20,040 --> 00:13:26,160 Speaker 1: much of this episode so far exclusively to this Legos controversy. 225 00:13:26,200 --> 00:13:29,800 Speaker 1: But I think it's a perfect case study for UM 226 00:13:29,840 --> 00:13:34,800 Speaker 1: maybe how toymakers approached this gender issue, how it's used 227 00:13:34,840 --> 00:13:38,200 Speaker 1: in marketing, and you know, in whether or not it 228 00:13:38,640 --> 00:13:40,800 Speaker 1: matters at all, you know, in kids lives, I mean 229 00:13:40,800 --> 00:13:42,640 Speaker 1: does it you know, does it really matter if your 230 00:13:42,760 --> 00:13:46,960 Speaker 1: child just wants to, you know, play cupcake time versus 231 00:13:47,760 --> 00:13:52,920 Speaker 1: airplane building. Maybe give them the option of both and 232 00:13:52,960 --> 00:13:57,920 Speaker 1: the real world application of that option for both the 233 00:13:58,800 --> 00:14:02,800 Speaker 1: math ea versus the more creative, softer skills that are 234 00:14:02,800 --> 00:14:09,240 Speaker 1: associated with more female targeted toys. Is this extension to 235 00:14:10,360 --> 00:14:15,520 Speaker 1: stem jobs and careers and education as these kids age, because, 236 00:14:15,600 --> 00:14:19,520 Speaker 1: like you mentioned earlier, Legos have been shown to really 237 00:14:19,720 --> 00:14:25,960 Speaker 1: foster those spatial skills, the mathematical, fine motor skills, and 238 00:14:26,240 --> 00:14:30,720 Speaker 1: in doing so, UM it might help boys later in 239 00:14:30,800 --> 00:14:33,360 Speaker 1: life as they grapple with math and science in school. 240 00:14:33,520 --> 00:14:38,160 Speaker 1: Research from the American Association of University Women it did 241 00:14:38,160 --> 00:14:41,280 Speaker 1: it throughout there that boys and men consistently outperformed girls 242 00:14:41,280 --> 00:14:44,320 Speaker 1: and women in the area of spatial skills, but that 243 00:14:44,600 --> 00:14:48,360 Speaker 1: taking simple classes on these spatial skills really level the 244 00:14:48,360 --> 00:14:51,160 Speaker 1: playing field. And so if girls grow up in an 245 00:14:51,200 --> 00:14:54,520 Speaker 1: environment that provide spatial skills training, they're more likely to 246 00:14:54,560 --> 00:14:57,840 Speaker 1: develop their skills and confidence and consider a future in 247 00:14:58,240 --> 00:15:00,920 Speaker 1: stem jobs and a the end of the study, they 248 00:15:00,920 --> 00:15:04,080 Speaker 1: had a bunch of recommendations for how to level continue 249 00:15:04,080 --> 00:15:07,120 Speaker 1: to level the playing field, encourage girls to participate as 250 00:15:07,160 --> 00:15:10,200 Speaker 1: they get older, and they really encourage children and students 251 00:15:10,240 --> 00:15:13,880 Speaker 1: to play with construction toys. Legos take things apart and 252 00:15:13,880 --> 00:15:17,080 Speaker 1: put them back together again, Legos, play games that involved 253 00:15:17,080 --> 00:15:20,640 Speaker 1: fitting objects into different places. Legos and draw and work 254 00:15:20,720 --> 00:15:24,760 Speaker 1: with their hands. And um, this is something that's called tinkering, 255 00:15:24,840 --> 00:15:28,120 Speaker 1: which I thought was an interesting concept. Uh. This was 256 00:15:28,480 --> 00:15:31,760 Speaker 1: from an article by Dana Goldstein, And uh, tinkering is 257 00:15:31,800 --> 00:15:34,280 Speaker 1: just this idea of, like you said, like playing with 258 00:15:34,320 --> 00:15:37,080 Speaker 1: your hands, having to use those different parts of your 259 00:15:37,120 --> 00:15:40,800 Speaker 1: brain which get toys like legos, erector sets, connects really 260 00:15:41,640 --> 00:15:44,640 Speaker 1: really exercised very well, which is why it's not a 261 00:15:44,720 --> 00:15:47,920 Speaker 1: thing of uh, you know, not wanting girls to play 262 00:15:47,960 --> 00:15:51,200 Speaker 1: with dolls, but just wanting to make sure that other 263 00:15:51,280 --> 00:15:54,760 Speaker 1: options are open. Like you mentioned earlier, um And there 264 00:15:54,840 --> 00:16:00,640 Speaker 1: was a pretty good example of how stark gender differences 265 00:16:00,720 --> 00:16:04,240 Speaker 1: are in UH in boys and girls toys even today. 266 00:16:04,280 --> 00:16:07,640 Speaker 1: There was an article in Good Magazine in December two 267 00:16:07,640 --> 00:16:11,040 Speaker 1: thousand eleven written by Christopher Mems and he was looking 268 00:16:11,120 --> 00:16:14,920 Speaker 1: at the hot toys from last year. And this was 269 00:16:15,040 --> 00:16:19,880 Speaker 1: judged by the Toy Industry Association's Toy of the Year awards, 270 00:16:19,920 --> 00:16:24,440 Speaker 1: and the Toy Industry Association divides toys into girls toys 271 00:16:24,560 --> 00:16:28,480 Speaker 1: versus boys toys, and the winner for two thousand eleven 272 00:16:28,520 --> 00:16:32,440 Speaker 1: for boys was the Hot Wheels Wall Track, which basically 273 00:16:32,520 --> 00:16:35,560 Speaker 1: is this crazy UH track that boys can build that 274 00:16:35,600 --> 00:16:38,120 Speaker 1: can go up a wall and around and again. It's 275 00:16:38,160 --> 00:16:41,760 Speaker 1: like a lot of those building skills, the spatial skills. 276 00:16:42,440 --> 00:16:45,680 Speaker 1: The number one girl toy that won the award from 277 00:16:45,720 --> 00:16:51,920 Speaker 1: the Toy Industry Association was Fidget Friends Interactive Figurines and 278 00:16:52,040 --> 00:16:56,000 Speaker 1: basically it looks like a strange kind of tellytubby ish 279 00:16:56,280 --> 00:17:00,480 Speaker 1: plush squeeze it that says things like you look fabulous 280 00:17:00,760 --> 00:17:05,199 Speaker 1: and my favorite, I live for the weekends. What a 281 00:17:05,560 --> 00:17:08,040 Speaker 1: what a little kids know about living for the weekends. 282 00:17:08,400 --> 00:17:12,720 Speaker 1: I ask you that a lot. Uh. Christopher MEM's wrote, 283 00:17:13,000 --> 00:17:15,679 Speaker 1: it's hard not to see the extreme gender polarization of 284 00:17:15,720 --> 00:17:19,000 Speaker 1: this year's best selling children's toys as the festering roots 285 00:17:19,040 --> 00:17:21,840 Speaker 1: stock of so much of the baggage men and women 286 00:17:21,880 --> 00:17:25,200 Speaker 1: are forced to overcome as adults. Because it was true. 287 00:17:25,240 --> 00:17:27,560 Speaker 1: If you look at all the girls toys, it's a 288 00:17:27,600 --> 00:17:33,439 Speaker 1: lot of the cooking stuff. It's bizarre, squishable figurines. You 289 00:17:33,520 --> 00:17:38,520 Speaker 1: look fabulous, and whereas the boys toys are more interactive, 290 00:17:39,040 --> 00:17:42,840 Speaker 1: sometimes more violent, and they look at least a little 291 00:17:42,840 --> 00:17:46,199 Speaker 1: bit more fun. Yeah. The one, the one that I 292 00:17:46,320 --> 00:17:48,440 Speaker 1: rolled my eyes at so hard they almost fell out 293 00:17:48,440 --> 00:17:52,640 Speaker 1: of my head, was Monster High. These are these are 294 00:17:52,720 --> 00:17:56,400 Speaker 1: young ladies. The figurines, the dolls are are the daughters, 295 00:17:56,440 --> 00:17:59,560 Speaker 1: the teen daughters of monsters, and so you know, they 296 00:17:59,560 --> 00:18:02,199 Speaker 1: look all hale and kind of gross like monsters do, 297 00:18:02,320 --> 00:18:06,479 Speaker 1: but they're still like stretched out, almost Barbie like, and 298 00:18:06,520 --> 00:18:11,199 Speaker 1: they're they're really into fashion. That's like the makeover for 299 00:18:11,320 --> 00:18:15,159 Speaker 1: troll dolls. Troll dolls now have a tween set with 300 00:18:15,280 --> 00:18:20,640 Speaker 1: the carrier around sassy handbags, as does Strawberry Shortcake and 301 00:18:20,720 --> 00:18:23,000 Speaker 1: what's the other one, Rainbow bright, rainbow bright. They've all 302 00:18:23,000 --> 00:18:25,679 Speaker 1: been sexualized. Their eyes have gotten bigger, their hips have 303 00:18:25,720 --> 00:18:28,880 Speaker 1: gotten curvier. Yeah, I don't understand what's wrong with having 304 00:18:28,880 --> 00:18:31,400 Speaker 1: a toy look like a little girl, like a little 305 00:18:31,480 --> 00:18:35,080 Speaker 1: round toy who cares like a little a little squish 306 00:18:35,119 --> 00:18:37,840 Speaker 1: it that I apparently don't like. But it's just because 307 00:18:37,880 --> 00:18:39,800 Speaker 1: it says things like I live for the weekends. But 308 00:18:39,880 --> 00:18:43,680 Speaker 1: it's it's not just us picking up us intelligent adults 309 00:18:43,720 --> 00:18:48,080 Speaker 1: picking up on these gender stereotypes and these these problematic 310 00:18:48,720 --> 00:18:51,480 Speaker 1: issues that arise when you change how children see toys. 311 00:18:51,800 --> 00:18:54,680 Speaker 1: Children themselves are picking up on this, and several studies 312 00:18:54,720 --> 00:18:57,960 Speaker 1: point out that children as young as three can apply 313 00:18:58,040 --> 00:19:02,600 Speaker 1: gender stereotypes and directly quote unquote identify toys as being 314 00:19:02,640 --> 00:19:07,000 Speaker 1: either for girls, are or boys. Both boys and girls 315 00:19:07,359 --> 00:19:10,040 Speaker 1: end up showing a stronger preference for boy toys as 316 00:19:10,040 --> 00:19:13,119 Speaker 1: they get older, and that sort of leads into something, 317 00:19:13,480 --> 00:19:15,919 Speaker 1: you know, the whole topic of it's okay for girls 318 00:19:15,920 --> 00:19:19,359 Speaker 1: to like boy related things, but if boys show an 319 00:19:19,359 --> 00:19:22,280 Speaker 1: interesting girl related things, they're called sissies. Well, yeah, you 320 00:19:22,320 --> 00:19:25,440 Speaker 1: think about it. Girls can be tomboys, but boys can't 321 00:19:25,440 --> 00:19:28,720 Speaker 1: be tom girls. You know, Yeah, what's the term for 322 00:19:28,840 --> 00:19:31,480 Speaker 1: I don't know, I don't know. And not only do 323 00:19:32,240 --> 00:19:36,720 Speaker 1: children from a very early age internalize those gender norms. 324 00:19:36,920 --> 00:19:39,920 Speaker 1: A two thousand seven study published in the journal Early 325 00:19:40,000 --> 00:19:43,280 Speaker 1: Childhood Education found that three year olds and five year 326 00:19:43,280 --> 00:19:48,720 Speaker 1: old kids expected parents to judge their play choices based 327 00:19:48,760 --> 00:19:51,840 Speaker 1: on gender roles, even though when the parents were surveyed, 328 00:19:51,840 --> 00:19:55,080 Speaker 1: they'd say, no, no, no, we're not big into gender stereotypes. 329 00:19:55,400 --> 00:19:58,520 Speaker 1: Susie can play with whatever she wants, or Harry can 330 00:19:58,560 --> 00:20:01,359 Speaker 1: play with whatever he wants. But when you ask Susie 331 00:20:01,400 --> 00:20:04,200 Speaker 1: and Harry whether or not their parents would be okay 332 00:20:04,280 --> 00:20:08,880 Speaker 1: with them, you know, playing princess or hammering something, they 333 00:20:08,920 --> 00:20:11,840 Speaker 1: they expected to be judged negatively if they broke those 334 00:20:11,920 --> 00:20:15,919 Speaker 1: gender norms. These are children to these are three and 335 00:20:16,000 --> 00:20:18,560 Speaker 1: five year olds, Well, they pick up on it really quickly. 336 00:20:18,560 --> 00:20:21,680 Speaker 1: And anybody who's looked into all of this lego business 337 00:20:21,680 --> 00:20:24,399 Speaker 1: out there has probably seen the YouTube video of that 338 00:20:24,440 --> 00:20:26,960 Speaker 1: adorable little girl throwing up a fit in the toy 339 00:20:26,960 --> 00:20:29,560 Speaker 1: aisle because she, you know, she's basically saying, you know, 340 00:20:29,560 --> 00:20:32,879 Speaker 1: why do girls have to like paying princess stuff? Boys 341 00:20:32,880 --> 00:20:36,160 Speaker 1: can like it to girls can like superheroes, and you know, well, 342 00:20:36,160 --> 00:20:38,159 Speaker 1: and the thing is we're we've talked so much about 343 00:20:38,240 --> 00:20:43,080 Speaker 1: how uh you know, this marketing might be harmful towards girls, 344 00:20:43,320 --> 00:20:47,520 Speaker 1: but really all of this UM, these psychological studies reflect 345 00:20:47,560 --> 00:20:51,400 Speaker 1: on the fact that those the gender schemas are more 346 00:20:51,520 --> 00:20:55,000 Speaker 1: rigid for boys. So we're doing a disservice to both 347 00:20:55,119 --> 00:20:58,600 Speaker 1: boys and girls by by restricting, you know, what they 348 00:20:58,640 --> 00:21:00,840 Speaker 1: can and can't play with in a lot ways and 349 00:21:00,880 --> 00:21:03,080 Speaker 1: speaking of what they can and can't play with. UM 350 00:21:03,080 --> 00:21:06,639 Speaker 1: In the International Journal of Gender Science and Technology UH 351 00:21:06,720 --> 00:21:09,280 Speaker 1: study out of the Netherlands showed that they talked to 352 00:21:09,320 --> 00:21:11,400 Speaker 1: a couple of girls, I think it was like nine 353 00:21:11,480 --> 00:21:14,000 Speaker 1: or ten girls, and the handful of girls that they 354 00:21:14,000 --> 00:21:17,080 Speaker 1: interviewed felt free to play with masculine connoted games. But 355 00:21:17,160 --> 00:21:19,879 Speaker 1: on the other hand, they also spend time and effort 356 00:21:19,880 --> 00:21:22,360 Speaker 1: trying to justify their choices. So, you know, they were 357 00:21:22,359 --> 00:21:24,600 Speaker 1: really excited to play violent video games and they thought 358 00:21:24,600 --> 00:21:27,200 Speaker 1: like shoot them up games are really cool, but they 359 00:21:27,200 --> 00:21:29,399 Speaker 1: made sure to say things like, oh, well, you know, 360 00:21:29,440 --> 00:21:31,040 Speaker 1: I mean, I don't like it that much. And they 361 00:21:31,040 --> 00:21:34,520 Speaker 1: made sure too to depict other girls who really liked 362 00:21:34,560 --> 00:21:37,640 Speaker 1: it as being weird and out of the ordinary. And 363 00:21:37,920 --> 00:21:41,800 Speaker 1: the same study that you reference cited other studies that 364 00:21:41,880 --> 00:21:45,359 Speaker 1: associated the toys that kids play with with their career 365 00:21:45,400 --> 00:21:50,280 Speaker 1: preferences and spatial versus verbal abilities. So they do seem 366 00:21:50,320 --> 00:21:54,040 Speaker 1: to be real world implications of the kind of toy 367 00:21:54,119 --> 00:21:59,240 Speaker 1: marketing and development that is being catered to these kids. Um, 368 00:21:59,320 --> 00:22:02,280 Speaker 1: and we we do have to reference this one study 369 00:22:02,359 --> 00:22:05,680 Speaker 1: that has been it's often touted as a scientific basis 370 00:22:06,040 --> 00:22:08,920 Speaker 1: for gendering toys, and this was came out in two 371 00:22:08,920 --> 00:22:11,119 Speaker 1: thousand eight, and this was a study led by psychologist 372 00:22:11,200 --> 00:22:14,600 Speaker 1: Kim Wallen at the Yerkes National Primate Research Center here 373 00:22:14,640 --> 00:22:19,320 Speaker 1: in Atlanta, Georgia, and they the researchers gave toys an 374 00:22:19,320 --> 00:22:22,400 Speaker 1: option of wheeled toys such as dump trucks and then 375 00:22:22,440 --> 00:22:25,399 Speaker 1: plush dolls to a set of eleven male and twenty 376 00:22:25,400 --> 00:22:29,120 Speaker 1: three female Reesus monkeys, and they found that the young 377 00:22:29,240 --> 00:22:34,320 Speaker 1: male Reesus monkeys spent more time playing with those wheeled 378 00:22:34,440 --> 00:22:38,040 Speaker 1: toys versus the plush dolls, whereas the female Reesist monkeys 379 00:22:38,160 --> 00:22:41,399 Speaker 1: played with both equally. So they're saying, hey, you know what, 380 00:22:41,720 --> 00:22:45,239 Speaker 1: it's it's okay because boys, you know, are naturally our 381 00:22:45,320 --> 00:22:50,280 Speaker 1: primate instincts say that boys are just naturally drawn to 382 00:22:50,760 --> 00:22:53,760 Speaker 1: these different kinds of toys, So so we should that 383 00:22:53,960 --> 00:22:56,680 Speaker 1: that should be fine, build your lego friends, no big deal. 384 00:22:56,840 --> 00:23:00,479 Speaker 1: I'm skeptical. Yeah, the Cyberrows says that I'm skeptical, Kristen. 385 00:23:00,720 --> 00:23:03,800 Speaker 1: A lot of people are skeptical. But one thing that 386 00:23:03,840 --> 00:23:07,440 Speaker 1: primate study did not confirm at all is this whole 387 00:23:08,440 --> 00:23:11,760 Speaker 1: gender of the color wheel. And adults looking at the 388 00:23:11,800 --> 00:23:15,200 Speaker 1: normal pictures of toys marketed for girls judge the toys 389 00:23:15,240 --> 00:23:19,639 Speaker 1: to be feminine, passive, and uninteresting, while they judge the 390 00:23:19,680 --> 00:23:23,760 Speaker 1: toys for boys to be masculine, active and interesting. And 391 00:23:23,840 --> 00:23:27,520 Speaker 1: part of this study did include legos and talk about 392 00:23:28,320 --> 00:23:31,720 Speaker 1: the color of legos and the fact that toys targeted 393 00:23:31,760 --> 00:23:33,840 Speaker 1: for both boys and girls tend to be rated on 394 00:23:33,880 --> 00:23:38,240 Speaker 1: the masculine side of neutral suggests that for example, they 395 00:23:38,280 --> 00:23:40,960 Speaker 1: say pink legos would be considered to be for girls 396 00:23:41,040 --> 00:23:44,080 Speaker 1: and not for boys, but the yellow, white, orange, and 397 00:23:44,160 --> 00:23:47,560 Speaker 1: red legos would be considered for either boys or girls. 398 00:23:48,560 --> 00:23:51,560 Speaker 1: So he established these these notions very early in childhood, 399 00:23:51,560 --> 00:23:54,720 Speaker 1: as early as age three, and they are carried with 400 00:23:54,800 --> 00:23:59,879 Speaker 1: us into adulthood. But to end things, maybe on a 401 00:24:00,200 --> 00:24:03,280 Speaker 1: can we offer a positive note, please, because we have 402 00:24:03,359 --> 00:24:07,760 Speaker 1: been we've been uh, really hammering home the more negative 403 00:24:07,800 --> 00:24:11,400 Speaker 1: side of things, but Hamley's. This is coming from reported 404 00:24:11,400 --> 00:24:14,080 Speaker 1: by Peggy Orenstein in The New York Times. She points 405 00:24:14,080 --> 00:24:18,040 Speaker 1: out that Hamley's, which is the London equivalent of Fao Schwartz, 406 00:24:18,480 --> 00:24:22,479 Speaker 1: recently dismantled it's pink girls and blue boys sections in 407 00:24:22,600 --> 00:24:26,919 Speaker 1: favor of a gender neutral store with red and white signage. 408 00:24:27,520 --> 00:24:30,639 Speaker 1: So some people are paying attention to this. Obviously that 409 00:24:30,960 --> 00:24:36,560 Speaker 1: that fifty strong change dot org petition to Legos indicates 410 00:24:36,560 --> 00:24:39,720 Speaker 1: that people are paying attention. Um And again, this isn't 411 00:24:39,720 --> 00:24:42,800 Speaker 1: an issue of saying that the girls should not want 412 00:24:43,040 --> 00:24:46,000 Speaker 1: to play with dolls and princesses. I had tons of 413 00:24:46,200 --> 00:24:49,239 Speaker 1: dolls and enjoyed that, you know, the baking and the 414 00:24:50,320 --> 00:24:54,000 Speaker 1: pretending that I was a horse farm owner, and you know, 415 00:24:54,119 --> 00:24:58,199 Speaker 1: all of those kind of gendered gender norm activities. But 416 00:24:58,480 --> 00:25:02,480 Speaker 1: it's more what what these companies are promoting. Yeah, I 417 00:25:02,520 --> 00:25:05,679 Speaker 1: really think that it would do quite a service to 418 00:25:06,160 --> 00:25:09,600 Speaker 1: kids if maybe the marketers took the lead. And I know, 419 00:25:09,680 --> 00:25:12,400 Speaker 1: I know marketers and advertisers are only responding to what 420 00:25:12,440 --> 00:25:15,800 Speaker 1: people say they want, so you know, they're creating these 421 00:25:15,800 --> 00:25:18,560 Speaker 1: products and marketing these products that are super pink and 422 00:25:18,560 --> 00:25:22,280 Speaker 1: sparkly for girls, super violent and you know, scary for boys? 423 00:25:22,840 --> 00:25:27,000 Speaker 1: Um or scary I don't know, um, but maybe if 424 00:25:27,040 --> 00:25:30,040 Speaker 1: they took the lead and just try to market and 425 00:25:30,160 --> 00:25:33,680 Speaker 1: create plane gender news not playing, but you know, gender 426 00:25:33,720 --> 00:25:37,200 Speaker 1: neutral toys that everybody could enjoy. Bring back the wooden blocks, 427 00:25:37,280 --> 00:25:41,359 Speaker 1: Lincoln logs for all. Thank you, hey stem stem jobs 428 00:25:41,800 --> 00:25:46,120 Speaker 1: creating things with their hands. But parents out there curious 429 00:25:46,160 --> 00:25:50,680 Speaker 1: to know what you've done in terms of this whole 430 00:25:50,720 --> 00:25:54,159 Speaker 1: gendered toy issue. I mean, is it something that you 431 00:25:54,200 --> 00:25:56,680 Speaker 1: even think about, especially if you have little girls. It 432 00:25:56,680 --> 00:25:59,400 Speaker 1: seems like this is often thought of a lot more 433 00:25:59,440 --> 00:26:01,880 Speaker 1: in terms of like how it's affecting little girls rather 434 00:26:01,960 --> 00:26:04,480 Speaker 1: than how it's affecting boys. So we want to hear 435 00:26:04,560 --> 00:26:08,439 Speaker 1: from from folks out there and also people's own experiences 436 00:26:08,600 --> 00:26:10,760 Speaker 1: with toys and when you were a child, did you 437 00:26:11,200 --> 00:26:14,480 Speaker 1: stick to your your blue aisle or your pink aisle? 438 00:26:15,200 --> 00:26:18,440 Speaker 1: Let us know, mom stuff at Discovery dot com is 439 00:26:18,480 --> 00:26:21,199 Speaker 1: where you can send your letters. You can also let 440 00:26:21,280 --> 00:26:25,199 Speaker 1: us know what's happening on Facebook, and we have a 441 00:26:25,200 --> 00:26:27,800 Speaker 1: couple of emails here just to shift gears in a 442 00:26:27,840 --> 00:26:30,040 Speaker 1: major way. We have a couple of emails here in 443 00:26:30,080 --> 00:26:37,160 Speaker 1: response to our episode on Volvadinia. I've got an email 444 00:26:37,200 --> 00:26:40,439 Speaker 1: here from Nancy and she writes, I just listened to 445 00:26:40,440 --> 00:26:42,960 Speaker 1: your podcast about this awful disorder and it needs a 446 00:26:43,000 --> 00:26:45,640 Speaker 1: lot of publicity. I would want to help any woman 447 00:26:45,680 --> 00:26:48,000 Speaker 1: who suffers from this and gets to run around from 448 00:26:48,000 --> 00:26:50,680 Speaker 1: her doctors who tells her there's nothing wrong and look 449 00:26:50,680 --> 00:26:53,600 Speaker 1: at her like she is neurotic or hysteric. I was 450 00:26:53,640 --> 00:26:56,320 Speaker 1: at my wits end until one gui In happened to 451 00:26:56,359 --> 00:27:00,560 Speaker 1: read about interstitial to side us and also volvadinia am 452 00:27:00,840 --> 00:27:03,680 Speaker 1: for six years, I've suffered in agony and I'm now cured. 453 00:27:04,280 --> 00:27:06,080 Speaker 1: And she writes, I had it all of us to 454 00:27:06,160 --> 00:27:09,720 Speaker 1: be elitis vaginitus and an imbalancing vaginal bacteria, a pelvic 455 00:27:09,760 --> 00:27:13,080 Speaker 1: floor prolapse, and intense anxiety and weight loss from the 456 00:27:13,160 --> 00:27:16,680 Speaker 1: NonStop burning torture. Some women are given paxxel and I 457 00:27:16,720 --> 00:27:20,639 Speaker 1: happen to have Xanix for anxiety, and those meds do 458 00:27:20,760 --> 00:27:23,399 Speaker 1: something good with the prudendal nerve which is otherwise fired 459 00:27:23,480 --> 00:27:26,520 Speaker 1: up in this disorder. I'm cured with no recurrence for 460 00:27:26,560 --> 00:27:28,960 Speaker 1: about nine years, and it had come on suddenly, and 461 00:27:29,040 --> 00:27:32,320 Speaker 1: like so many I was treated for yeast infections, which 462 00:27:32,400 --> 00:27:35,840 Speaker 1: this was not. Let me know how I can help. 463 00:27:35,880 --> 00:27:38,120 Speaker 1: I've written to all the women's magazines to have articles 464 00:27:38,160 --> 00:27:42,359 Speaker 1: on this, and few have done so. And uh, Nancy 465 00:27:42,440 --> 00:27:44,480 Speaker 1: story is like a lot that we ever received from 466 00:27:44,480 --> 00:27:47,880 Speaker 1: women saying a thanks for finally talking about this and 467 00:27:47,920 --> 00:27:52,760 Speaker 1: also their extreme frustration with getting a diagnosis. Okay, this 468 00:27:52,840 --> 00:27:55,760 Speaker 1: is from Niche. I am twenty three and I have 469 00:27:55,800 --> 00:27:58,439 Speaker 1: had volvedenius since I was thirteen. I could never use 470 00:27:58,480 --> 00:28:01,400 Speaker 1: a tampon, have sex, or have a paps near. In fact, 471 00:28:01,400 --> 00:28:03,879 Speaker 1: doctors wouldn't give me full examinations because I would be 472 00:28:03,920 --> 00:28:06,240 Speaker 1: in too much pain. When I was twenty, I tried 473 00:28:06,240 --> 00:28:08,520 Speaker 1: to have intercourse for the first time, and it was painful, 474 00:28:08,560 --> 00:28:10,320 Speaker 1: but I just thought it was supposed to be painful. 475 00:28:10,640 --> 00:28:12,680 Speaker 1: After trying a few more times and never being able 476 00:28:12,680 --> 00:28:15,199 Speaker 1: to successfully have sex, I started to seek out an answer. 477 00:28:15,520 --> 00:28:17,480 Speaker 1: I went to several kind of colleges who treated me 478 00:28:17,480 --> 00:28:19,600 Speaker 1: for a yeast infection and repeatedly asked if I was 479 00:28:19,640 --> 00:28:22,600 Speaker 1: sexually abused. Finally, I started to find the answers on 480 00:28:22,640 --> 00:28:25,680 Speaker 1: the wall of a bathroom stall U c l A. Coincidentally, 481 00:28:25,760 --> 00:28:27,440 Speaker 1: during my sophomore year at u c l A to 482 00:28:27,600 --> 00:28:30,239 Speaker 1: kind of coologists were connecting a study on volviginia and 483 00:28:30,240 --> 00:28:33,639 Speaker 1: had posted flyers in the ladies restroom. I took partner 484 00:28:33,680 --> 00:28:36,800 Speaker 1: study that involved four very painful injections in places women 485 00:28:36,840 --> 00:28:39,240 Speaker 1: should never have to get injections every other week for 486 00:28:39,280 --> 00:28:42,440 Speaker 1: twelve weeks. The injections had nerve blockers that were supposed 487 00:28:42,480 --> 00:28:44,720 Speaker 1: to eventually train the nerves to not respond with pain 488 00:28:44,760 --> 00:28:48,080 Speaker 1: and sensitivity to any stimuli. It helped, but didn't cure 489 00:28:48,080 --> 00:28:51,520 Speaker 1: it entirely. I then went to a magnificent physical therapist 490 00:28:51,520 --> 00:28:55,840 Speaker 1: who specializes in internal pelvic floor physical therapy. Finally I 491 00:28:55,880 --> 00:28:58,360 Speaker 1: was able to use tampons and as of three months ago, 492 00:28:58,400 --> 00:29:01,480 Speaker 1: successfully have intercourse for the first time. I still have pain, 493 00:29:01,520 --> 00:29:03,320 Speaker 1: and I find that intercourse is more painful at some 494 00:29:03,400 --> 00:29:06,200 Speaker 1: weeks my minstrual cycle than others. My latest kind of 495 00:29:06,240 --> 00:29:08,840 Speaker 1: colleges wants me to have a himan ectomy, in which 496 00:29:08,880 --> 00:29:11,040 Speaker 1: they cut out all or some of a woman's time 497 00:29:11,040 --> 00:29:13,280 Speaker 1: and in the hopes that it will make intercourse less painful. 498 00:29:13,680 --> 00:29:16,280 Speaker 1: To say, the leaves full of dinny is extremely inconvenient. 499 00:29:16,320 --> 00:29:18,920 Speaker 1: I've lost and avoided relationships over it, and I think 500 00:29:18,960 --> 00:29:21,640 Speaker 1: the worst part is that, like you said, the desire 501 00:29:21,680 --> 00:29:23,840 Speaker 1: for sex is there, but there is no relief on 502 00:29:23,880 --> 00:29:25,680 Speaker 1: the up side. However, I've come a long way and 503 00:29:25,720 --> 00:29:28,400 Speaker 1: I have faith that if I keep seeking out experienced professionals, 504 00:29:28,400 --> 00:29:31,440 Speaker 1: I will find my answer. So thanks to everybody who 505 00:29:31,520 --> 00:29:33,920 Speaker 1: has written in and again, if you have any thoughts 506 00:29:33,960 --> 00:29:37,160 Speaker 1: to send our way. Mom Stuff at Discovery dot com 507 00:29:37,360 --> 00:29:40,040 Speaker 1: is email address you can write to us um and again. 508 00:29:40,080 --> 00:29:43,200 Speaker 1: You can find us on Facebook, slash stuff one Ever 509 00:29:43,320 --> 00:29:47,520 Speaker 1: Told You, on Twitter at mom Stuff Podcast, and you 510 00:29:47,520 --> 00:29:50,120 Speaker 1: can check out the blog during the week It's stuff 511 00:29:50,200 --> 00:29:56,640 Speaker 1: Mom Never told You at how Stuff works dot com. 512 00:29:56,760 --> 00:29:59,320 Speaker 1: Be sure to check out our new video podcast, Stuff 513 00:29:59,360 --> 00:30:02,000 Speaker 1: from the Future. Join how Stup Work staff as we 514 00:30:02,040 --> 00:30:06,360 Speaker 1: explore the most promising and perplexing possibilities of tomorrow. The 515 00:30:06,400 --> 00:30:09,400 Speaker 1: House Step Works iPhone app has arrived. Download it today 516 00:30:09,640 --> 00:30:16,920 Speaker 1: on iTunes. Brought to you by the reinvented two thousand 517 00:30:16,920 --> 00:30:20,320 Speaker 1: twelve camera. It's Ready Are You? Brought to you by 518 00:30:20,320 --> 00:30:23,760 Speaker 1: the reinvented two thousand twelve camera. It's ready. Are you