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Speaker 1: Hey, v a fam I am listen. It's not so

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Speaker 1: often besides Tiffany, that when I'm sitting across from someone

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Speaker 1: on a virtual you know, doing the podcast, that I

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Speaker 1: feel like the warm and fuzzies and I just want

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Speaker 1: to like give a hug from through the computer somehow.

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Speaker 1: But if Tiffany couldn't be here, I am so so

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Speaker 1: glad to have Ellie Deop sharing the virtual studio stage

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Speaker 1: with me at Brad and Bishen this week. If y'all

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Speaker 1: have not heard of Ellie Talks Money, where have you been? Honestly,

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Speaker 1: all right, I'm going to read you her little bio first,

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Speaker 1: because she deserves all of the praise and all of

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Speaker 1: the all of the flowers that she deserves. But I

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Speaker 1: am so excited to have Ellie here because not only

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Speaker 1: is she so inspiring, you're going to hear all about

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Speaker 1: how she built her business off that stimmy check. Shout

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Speaker 1: out to Biden, shout out to I don't know the

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Speaker 1: pandemic mm hm. But she now coaches thousands and thousands

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Speaker 1: of people and how to do the same thing and

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Speaker 1: launch their own successful online business. So if you haven't

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Speaker 1: heard of Ellie, let me tell you about my friend Okay.

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Speaker 1: Ellie is a business and strategy coach. She is the

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Speaker 1: founder and CEO of Ellie Talks Money and the Elevated Academy.

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Speaker 1: She took her twelve hundred dollars stimmy check, used it

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Speaker 1: to start a business and eventually turned it into a

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Speaker 1: multimillion dollar company in less than one year before turning

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Speaker 1: thirty years old. And why is this not here with

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Speaker 1: four children, single mama with four babis okay. And since then,

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Speaker 1: she has served over fifty thousand students and is committed

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Speaker 1: to assisting, especially women, build successful businesses so they can

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Speaker 1: live the life of their dreams. She has been featured

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Speaker 1: all over the dang place, from twenty five most influential

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Speaker 1: New Voices of Money by Next Advisor to the hundred

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Speaker 1: most Influential African Americans by The Root, plus Fortune, Entrepreneur

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Speaker 1: news Week, all over the place. And now she's on

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Speaker 1: Brown Ambition. So we're gonna get We're gonna get put

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Speaker 1: in the bio now featured on BA Okay, Cool cuck

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Speaker 1: Cool Ellie. It's so good to it's so good to

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Speaker 1: see you. I was just reflecting you and I met

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Speaker 1: in person, and I wasn't that familiar with you until

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Speaker 1: I met you at finn Conn earlier this year, which

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Speaker 1: I don't know if I told you, but that was

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Speaker 1: like my that was my re entry into like society, yeah,

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Speaker 1: personal finance society.

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Speaker 2: I remember telling me.

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Speaker 1: Yeah, it was like my first time doing any trip

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Speaker 1: by myself as a mom, and I just remember I

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Speaker 1: felt like I was floating down that hall. It was

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Speaker 1: like such a corporate conference type vibe. But I could

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Speaker 1: have been in like Versailles, the Palace of Versailles that

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Speaker 1: I just felt so damn good. I felt fancy. I

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Speaker 1: drank wine in my room, but I got.

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Speaker 2: To talk free.

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Speaker 3: No, I remember, because you guys were the ogs in

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Speaker 3: the finance space.

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Speaker 2: You guys were the og.

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Speaker 3: Really, I think finn Con, at least in terms of

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Speaker 3: like black and women taking up space at FINCN, you

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Speaker 3: guys definitely did it first, which I think made room

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Speaker 3: for people like me to now be going because that

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Speaker 3: was my first Fincon too.

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Speaker 1: So I think you and I met too at the

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Speaker 1: Women of Color podcast meetup, which blew my mind because like,

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Speaker 1: I got there really early and we got I sat

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Speaker 1: down with like two other women, but by the like

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Speaker 1: the next ten minutes, you came in plus like one hundred,

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Speaker 1: like well at least one hundred women of color. It

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Speaker 1: was so amazing. But I want everyone to get to

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Speaker 1: know you a little bit. So can you tell us

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Speaker 1: how Ellie talks money, how elevated, how you became who

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Speaker 1: you are today, because just a few years ago you

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Speaker 1: were not in the position you are now. And I

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Speaker 1: just find your story so so inspiring.

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Speaker 2: Thank you so much.

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Speaker 3: It's definitely been a wild ride, and I always enjoyed

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Speaker 3: telling people the story because I think it's really one that,

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Speaker 3: you know, makes people realize you can change your circumstance

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Speaker 3: at any time.

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Speaker 2: And you know, when I started my.

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Speaker 3: Business, even just like pre rewind to starting the business right,

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Speaker 3: so you know, I gave birth to my twins in

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Speaker 3: twenty nineteen, and maybe four or five months after that,

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Speaker 3: I ended up getting laid off on.

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Speaker 2: My job, and then I moved.

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Speaker 3: I ended up also getting a divorce, then had to

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Speaker 3: move back home to my mom's house, which was not

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Speaker 3: like the most fun experience. Loved my mom, but I

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Speaker 3: didn't have my own room, you know, I just had

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Speaker 3: to take up space in our living room essentially. So

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Speaker 3: it's me and my four babies, two of which I'm

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Speaker 3: still nursing the twins, and I applied to I want

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Speaker 3: to say, over fifty five jobs if I remember, you know,

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Speaker 3: I just kept applying, applying, applying.

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Speaker 2: I'm like, someone's gonna for skill.

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Speaker 1: What were you working? Was it marketing?

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Speaker 3: I was as director of sales, so I was working

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Speaker 3: in sales. And I worked for a financial services company,

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Speaker 3: so we sold life insurance and you know, really in

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Speaker 3: wealth proper to senior individuals. So I was always kind

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Speaker 3: of in this money space. And I was doing such

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Speaker 3: a good job. I had such a great job. I

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Speaker 3: loved my job. But you know, layoffs happen. You can't

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Speaker 3: control it. And so when I applied to all these

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Speaker 3: jobs and not one of the fifty five hired me.

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Speaker 2: I'm like, what is going on? Like is it me?

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Speaker 2: Is am I the problem? What is happening here?

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Speaker 3: And so it was really at that point, you know,

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Speaker 3: of course COVID started happening. My kids were at home,

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Speaker 3: I was unemployed. I was doing door dash with my

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Speaker 3: kids in the car to make money. And when I

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Speaker 3: knew that these stimulus checks were coming, I said, this

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Speaker 3: might be the opportunity that I've been waiting for, you know,

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Speaker 3: And I felt as though that stimulus check was, you know,

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Speaker 3: almost an investment or capital into this business that I

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Speaker 3: wanted to start, because where was I going to get

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Speaker 3: twelve hundred dollars any other way, you know, And so

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Speaker 3: I took that and I decided to start my consulting company,

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Speaker 3: where in my mind, I was going to take what

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Speaker 3: I knew how to do sales, marketing, finance, funding and

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Speaker 3: show women entrepreneurs, specifically black women and mothers, how they

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Speaker 3: can use some of these same skill sets to build

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Speaker 3: their own business. And to my surprise, it was so

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Speaker 3: well received, and in that first ten months we hit

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Speaker 3: seven figures. So it was truly Listen, it was a

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Speaker 3: wild ride. It was a wild ride.

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Speaker 1: It in the first ten months you said.

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Speaker 2: First ten months.

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Speaker 3: Yes, I started it in July of twenty twenty, and

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Speaker 3: by April of twenty twenty one, we had crossed seven figures.

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Speaker 1: See, the best business choice you made was to have

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Speaker 1: those babies in early twenty nineteen, because you were already

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Speaker 1: out of the fog. Dammit, you were out of the fog.

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Speaker 1: You had like had your brain back. I was in

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Speaker 1: the fog in twenty twenty, and like the timing, like serendipity.

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Speaker 1: I mean, obviously you are great what you do, but

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Speaker 1: you can't not acknowledge that in twenty twenty everyone we're

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Speaker 1: stuck at home, and so many women a special women

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Speaker 1: of color right our audiences, were struggling financially. They were

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Speaker 1: let oh the hours cut had to quit because they

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Speaker 1: couldn't work remote and they had kids at home. So

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Speaker 1: what perfect timing for someone to come and say, like,

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Speaker 1: you can actually create an online business. You know, honestly,

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Speaker 1: I was one of the women who probably needed to

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Speaker 1: find your work because it was only in twenty twenty one,

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Speaker 1: post Fog, post Fouk on Newborn Stage that I launched

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Speaker 1: my business, Mandy money Makers. Also, I love that we

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Speaker 1: both just like, let's just put our name in it.

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Speaker 2: Let's just say yeah.

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Speaker 1: Also, I was like, I can't think of anything better.

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Speaker 1: But I launched that. Well, actually I didn't even launch

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Speaker 1: it right away. I just did like free coaching to

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Speaker 1: see if I was good at it. You're probably like,

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Speaker 1: why but I did that?

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Speaker 2: No, girl, let me tell you.

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Speaker 3: I did free coaching too for the first probably three

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Speaker 3: or four months, because I needed to make sure I

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Speaker 3: wasn't crazy.

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Speaker 2: I needed to make sure it.

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Speaker 1: Was exactly, Yes, exactly, Okay, so yeah, and I'm let's

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Speaker 1: talk about that too, because for me, not only did

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Speaker 1: it help like re established like established trust with my

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Speaker 1: audience to or just like a core group of women.

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Speaker 1: I think two hundred people signed up, two hundred women

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Speaker 1: signed up for a free coaching session, and I did

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Speaker 1: those throughout like maybe over the five or six month period,

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Speaker 1: and it took a long time, but I was like,

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Speaker 1: I'm going to finish these but it was so it

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Speaker 1: was kind of old fashioned, like on the phone or

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Speaker 1: on zoom with women asking them what their pain points were,

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Speaker 1: like really getting to know the customer. And I feel

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Speaker 1: like that has to be one of the strategies you

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Speaker 1: talk about, is like understanding what people need. And then

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Speaker 1: it wasn't until I completed those free sessions I was like,

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Speaker 1: I know what I'm gonna do. It's gonna be the

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Speaker 1: Mandy money Maker Academy. It's going to be group coaching

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Speaker 1: community because these women are lonely. Yeah, talk to me

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Speaker 1: about what you learn from those early months launching Elevated.

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Speaker 3: Yeah, so you know that's so important. And I know

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Speaker 3: for me, when I decided I was going to do this,

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Speaker 3: I was really afraid at first to charge for.

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Speaker 2: Anything, because you know, it's one.

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Speaker 3: Thing going to work and being paid at a job,

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Speaker 3: and it's another thing choosing a price point for the market,

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Speaker 3: you know, for customers. So I remember strategically thinking, Okay,

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Speaker 3: I'm just going to do this for free so people

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Speaker 3: know that it works, so I can get some testimonials,

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Speaker 3: and then ultimately I'll use that to charge, which you know,

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Speaker 3: my price at the time was like forty seven dollars,

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Speaker 3: you know, for an hour long coaching session.

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Speaker 2: I was like, let me kind of get all this,

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Speaker 2: but definitely.

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Speaker 3: Right, I know, right, that was definitely a key part

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Speaker 3: of I think building the trust and the audience quickly,

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Speaker 3: because I didn't really launch my first paid course until

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Speaker 3: October or November, and.

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Speaker 2: It was fifteen dollars. It was a fifteen dollars product.

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Speaker 3: And even by the time I got to that first

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Speaker 3: seven figures, I think my highest price.

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Speaker 2: Point was seventy five dollars.

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Speaker 3: So I really wanted to take the time to build

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Speaker 3: that trust so that I could create a product and

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Speaker 3: a brand that was accessible to people. So when I

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Speaker 3: did those coaching calls for free, the only thing I

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Speaker 3: asked them in return is Hey, if this works for you,

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Speaker 3: can you send me a quick one minute video and

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Speaker 3: just telling me what worked even what didn't so I

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Speaker 3: can learn so I can grow. And those that gave

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Speaker 3: positive testimonials, I use those as marketing to eventually make

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Speaker 3: sales when the product had a price on it. And

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Speaker 3: I think that really helped because what we also noticed

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Speaker 3: in that twenty twenty twenty one period is there was

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Speaker 3: a lot of people coming on the internet selling something.

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Speaker 2: Right.

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Speaker 3: It was I mean, we had the crypto, we had

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Speaker 3: the floor X, we had the this, everyone had a course,

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Speaker 3: you know. And I was like, well, I had to

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Speaker 3: make sure that people really know the real deal and

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Speaker 3: I know what I'm talking about, so let me just

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Speaker 3: use social proof and testimonials to kind of solidify that voice.

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Speaker 2: And it really helped.

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Speaker 1: It really helped, right, and the time that it takes

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Speaker 1: to build that trust for someone who's wanting to start

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Speaker 1: a business, it's hard to sometimes tell them because I've

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Speaker 1: had these calls too where it's like, so, what's your secret?

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Speaker 1: Maybe money looks like it's doing so well right now,

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Speaker 1: you know what's your secret? And I was like, Well,

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Speaker 1: had a podcast for seven years before I launched it,

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Speaker 1: that helped build some trust in you know, a small

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Speaker 1: but meaningful audience, and then did it for free for

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Speaker 1: six months, and I did other things to make money

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Speaker 1: over that period. So talk to me about, like, as

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Speaker 1: you were doing the free coaching, you had that twelve

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Speaker 1: hundred dollars, where were you putting that money and how

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Speaker 1: soon were you actually seeing returns?

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Speaker 2: Yeah, that's such a good question.

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Speaker 3: So for me, that twelve hundred went to I upgraded

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Speaker 3: my phone to at the time, I think it was

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Speaker 3: a twelve iPhone, just so I could create better quality content.

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Speaker 3: I paid for my LLC, I paid for some subscriptions

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Speaker 3: like Canvas, Shopify, et cetera. And then the rest I

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Speaker 3: kind of just set on the side. I think was

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Speaker 3: maybe four or five hundred dollars that I sat on

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Speaker 3: the side, and I was like, when I learned how

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Speaker 3: to run ads, I'm going to use this to do it,

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Speaker 3: you know. But what I can say is the business

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Speaker 3: started to make money. I think I hit my first

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Speaker 3: I remember my first five hundred dollars day was October

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Speaker 3: twenty third, I think of twenty twenty, which isn't a lot,

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Speaker 3: but to me, that was a big deal.

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Speaker 1: Five hundred dollars in a day and a whole some

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Speaker 1: people make that in a month or in a week.

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Speaker 1: Listen that that's something that was only making a door

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Speaker 1: dash in one day.

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Speaker 3: Yeah, and so I think it was at that point

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Speaker 3: that I realized, Okay, this might be able to do

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Speaker 3: something like, maybe I should really stay consistent with this

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Speaker 3: and really keep going.

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Speaker 2: So, you know, I was living at my mom's house

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Speaker 2: at the time.

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Speaker 3: I was on social services, so luckily I had basic

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Speaker 3: needs met, you know, for me and the kids, so

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Speaker 3: that I could just keep throwing myself into this business

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Speaker 3: to where my first five hundred dollars day then turned

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Speaker 3: into a thousand dollars you know, I made my first thousand,

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Speaker 3: three thousand, you know, but it really did take time.

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Speaker 3: So something I always tell business owners even now when

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Speaker 3: coaching them, is it's not always going to be oh,

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Speaker 3: you started today and next week you made ten thousand dollars.

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Speaker 3: You know, it is going to take some consistency, and

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Speaker 3: sometimes you're not going to see money made for three,

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Speaker 3: four or five months. But it doesn't mean that it's

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Speaker 3: not working a lot of the time. It just is

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Speaker 3: working under the surface, and it takes time to take

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Speaker 3: roots and then once it sprouts, it consistently grows.

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Speaker 1: Yeah. I was talking to someone who specifically wanted to

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Speaker 1: meet a coach them on podcasting because they launched a

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Speaker 1: podcast earlier I think like mid last year and just

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Speaker 1: wanted some tips, and I'm like and I was like,

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Speaker 1: I'm just going to tell you keep doing it consistency

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Speaker 1: and time. But I think what's so overwhelming to people

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Speaker 1: can be how will people find me? I may have

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Speaker 1: the best product, but with the Internet and I know

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Speaker 1: of so much of your strategy is around social media marketing,

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Speaker 1: and as is mine, and that's been successful for me

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Speaker 1: as well for people who are stressed about I may

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Speaker 1: only have like twenty followers and they're all my friends

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Speaker 1: and my family, you know. And I feel like you

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Speaker 1: see people on ig who've got tens about hundreds of thousands,

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Speaker 1: millions of followers, and you feel like I can't get

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Speaker 1: there any advice for like that audience building portion, because

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Speaker 1: that can be really important to your point. The thing

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Speaker 1: about Ellie and what she's talking about is like this,

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Speaker 1: this is content you create, so it's technically free, it's organic,

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Speaker 1: like you're building an audience organic. And then there's the

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Speaker 1: paid version of that where you run ads on Facebook,

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Speaker 1: and I love that you started organic first. That's also

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Speaker 1: my strategy, make some money, put the money into Facebook ads.

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Speaker 1: But anyway to my question audience building for new business owners,

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Speaker 1: what are your strategies and advice there?

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Speaker 3: I mean, it is such a key part of business.

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Speaker 3: I think people you know, sleep on social media sometimes

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Speaker 3: or they feel very intimidated by it, but it's such

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Speaker 3: a great way where this free app you know, these Instagrams,

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Speaker 3: these tiktoks, these youtubes, when you use them, you are

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Speaker 3: literally able to bring traffic to your page, to your

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Speaker 3: business and then start making money. So I think for

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Speaker 3: me some really great audience building tips that have assisted

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Speaker 3: me in building my platform and have assisted others. I'm

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Speaker 3: not going to say consistency, although that is a part

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Speaker 3: of it.

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Speaker 4: I think what's even the more important, right as stressful,

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Speaker 4: you know, I'm not consistent, that's what everybody consistency Like, yes,

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Speaker 4: we get we have to be consistent, But I think

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Speaker 4: even beyond that, what goes into audience building is.

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Speaker 3: Giving free reinformation, right, And what I mean by that

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Speaker 3: is people are going to follow and maintain relationship with

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Speaker 3: a content creator when they feel like they can learn

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Speaker 3: something from them, whether it's learning something about skincare or health,

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Speaker 3: or business or budgeting, really whatever it is, they if

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Speaker 3: they feel connected to that person because every time they

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Speaker 3: see a post it helps them in their life in

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Speaker 3: some way.

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Speaker 2: That's what you want to aim for.

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Speaker 3: So when I'm you know, coaching my community or letting

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Speaker 3: them know what they can do to build an audience,

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Speaker 3: I always say you should go to these websites. There's

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Speaker 3: one in particular called answer the Public dot com. Yes right,

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Speaker 3: so good, and so you're able to essentially put in

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Speaker 3: your topic. So if it's skincare, right you put that

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Speaker 3: word in, it's going to generate, you know, hundreds of

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Speaker 3: questions that have been asked by people on the internet

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Speaker 3: about skincare, and so you, as the content creator, you

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Speaker 3: basically want to pull out some of these questions. How

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Speaker 3: do I have better skincare, how do I take care

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Speaker 3: of my skin? What is skincare? All the questions, and

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Speaker 3: you want to create videos essentially answering those questions, because

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Speaker 3: what that is doing is creating educational content that is

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Speaker 3: still a value to where the people who start to

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Speaker 3: digest your content will ask themselves, wow, you know if

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Speaker 3: I'm learning this much from them without paying. Imagine what

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Speaker 3: I'll learn when I actually choose to purchase a product.

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Speaker 3: And I think that's how you build an audience quickly

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Speaker 3: and a loyal audience, because you're giving them the option.

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Speaker 3: You're like, yes, I do have my paid products and services,

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Speaker 3: but you can also.

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Speaker 2: Hang out on my page for a little while.

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Speaker 3: And you'll learn something here too, And I think that's

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Speaker 3: really valuable, especially, you know, when we have a society

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Speaker 3: where something is being sold all the time. I think

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Speaker 3: it can be really refreshing and help build an audience quickly.

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Speaker 3: Where your first objective is for you to learn and

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Speaker 3: your second objective is to sell.

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Speaker 1: It can be really uncomfortable. I mean it wasn't uncomfortable

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Speaker 1: for me because I'm like, I got to pay the bills,

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Speaker 1: but I think I wasn't working. I was basically living

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Speaker 1: off my savings. And I got some consulting clients for

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Speaker 1: the first like six months of my business so I

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Speaker 1: could do the free coaching, but I was I really

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Speaker 1: wanted to own my income in that way, and I

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Speaker 1: didn't want to consult anymore. And so for me, I

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Speaker 1: was like, it's got to happen for myself, but I

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Speaker 1: think for people who are on the nine to five,

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Speaker 1: like nine to five hustlers ninety five entrepreneurs, sometimes that

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Speaker 1: it can feel like you're making an income and maybe

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Speaker 1: you're doing okay, but like starting to sell your service,

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Speaker 1: there's a struggle there to like figure out what do

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Speaker 1: I price this at? And will people even buy this?

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Speaker 1: So can you talk about and I'm not even and listen,

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Speaker 1: like you and Tiffany both are a phenomenal at building

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Speaker 1: successful businesses on like relatively low ticket offerings, you know,

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Speaker 1: even to this day. Tiffany she could probably charge way

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Speaker 1: I know she could. She knows she could charge way

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Speaker 1: more for her Patreon, but it's ten bucks a month,

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Speaker 1: you know for business mentorship and you know, Literature Academy

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Speaker 1: I think was like twenty dollars a month anyway, So

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Speaker 1: and you too, And obviously the point is to reach

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Speaker 1: as many people as possible, but talked about the selling

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Speaker 1: hurdle and how people can get over doing that and

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Speaker 1: being okay with making money.

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Speaker 2: I know, and you know what I feel like this

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Speaker 2: is so I feel like it's.

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Speaker 3: Even more of a burden and a challenge for women

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Speaker 3: entrepreneurs and especially black women entrepreneurs for us to name

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Speaker 3: our price and to be comfortable and confident to say like,

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Speaker 3: this is what I'm going to charge, you know, and

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Speaker 3: that's that's what it's going to be. It's still something

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Speaker 3: that I face, you know, I always get a little

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Speaker 3: uncomfortable raising my prices or changing my prices because I

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Speaker 3: want people to be able to get it. But I

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Speaker 3: also got these full kids and a team of people,

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Speaker 3: so always in that balance. But I think for me,

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Speaker 3: what was really helpful, and you know what I often

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Speaker 3: tell other people to do is in that beginning phase

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Speaker 3: when you're coming up with your price, I think I

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Speaker 3: always say start somewhere between fifteen and thirty dollars in

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Speaker 3: terms of a digital product. Now, your time is a

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Speaker 3: different price offering. I think you can build that as

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Speaker 3: you get more confident in your coaching, but starting in

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Speaker 3: that range is comfortable enough to where you could compare

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Speaker 3: that to a dollar a day, You could compare.

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Speaker 2: That to, you know, to payments of a Netflix subscription.

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Speaker 3: You know, something that is not going to be a

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Speaker 3: burden on your audience, but as well allows you to

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Speaker 3: test out your confidence of putting a price tag on

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Speaker 3: your value. Putting a price tag on your knowledge and

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Speaker 3: then you can really.

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Speaker 1: Be exampling real quick of what a digital product at

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Speaker 1: that price point could be.

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Speaker 3: Yes, I would say that a digital product at that

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Speaker 3: price point can be an eb and these can be

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Speaker 3: simply thirty forty pages.

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Speaker 2: You know.

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Speaker 3: The great thing about an ebook is you can make

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00:21:06,760 --> 00:21:09,600
Speaker 3: it in less than one hour. So you can download

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Speaker 3: an app like Otter and it's a voice transcription. Oh

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Speaker 3: my gosh, that's with Otter. It's the best. It is

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Speaker 3: the best. I think it takes the intimidation out of it.

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Speaker 2: And you know, it's.

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00:21:21,840 --> 00:21:25,240
Speaker 3: A voice transcription app, so you speak into it on

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Speaker 3: whatever it is that you want to educate people on.

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Speaker 3: So ten ways to save ten thousand dollars, whatever the

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Speaker 3: case might be. And it's going to take that and

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00:21:33,600 --> 00:21:36,880
Speaker 3: create a twenty or thirty page ebook and boom, that's

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00:21:36,920 --> 00:21:39,359
Speaker 3: your first digital product that you can do.

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Speaker 1: Edit it because outer bot ain't perfect, okay, and type.

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Speaker 2: Make sure you edit people off, Yes, edit.

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Speaker 1: Them, but it's good. I agree. I usually draft emails

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Speaker 1: for my newsletter in order. First. Oh, I will just

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Speaker 1: casually while I'm walking, yeah, because I'll just be like,

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Speaker 1: what if I want to say? And I'll just like

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Speaker 1: fire up some ideas and then when I get home,

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Speaker 1: I've got something to start with.

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Speaker 2: Something to start with. Now, I still like that because

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Speaker 2: for me, it is easier to talk than to just

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00:22:04,520 --> 00:22:05,359
Speaker 2: sit down and write.

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Speaker 1: You know, let's these nails, girl. You know, we can't

436
00:22:08,960 --> 00:22:10,720
Speaker 1: be ta hate getting my and I love that. We

437
00:22:10,800 --> 00:22:11,760
Speaker 1: got like a matching manny.

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Speaker 2: We really do the shape and everything.

439
00:22:14,760 --> 00:22:17,760
Speaker 1: Yes, and uh, I just hate getting them done. So

440
00:22:17,840 --> 00:22:19,480
Speaker 1: I'm like, I'll try to go as long as I can,

441
00:22:19,520 --> 00:22:21,000
Speaker 1: but they'd be so long, and I'm like, I got

442
00:22:21,080 --> 00:22:25,320
Speaker 1: a click click, it's my Atlanta Roots desk with the long.

443
00:22:25,240 --> 00:22:30,679
Speaker 2: Nails, right, No, really, but yes, as.

444
00:22:30,560 --> 00:22:33,760
Speaker 1: One example, yeah, sure, I mean my my product like

445
00:22:33,840 --> 00:22:38,640
Speaker 1: that is a forty seven dollars Negotiation Scripts book, which

446
00:22:38,680 --> 00:22:42,000
Speaker 1: is basically, yeah, it's like nineteen scripts to negotiate, put

447
00:22:42,000 --> 00:22:43,960
Speaker 1: the words in, because that's what I get asked all

448
00:22:44,000 --> 00:22:46,920
Speaker 1: the time. That's why I have my transcription tool, because

449
00:22:46,920 --> 00:22:50,040
Speaker 1: on my coaching calls, I'm literally people will literally slow down,

450
00:22:50,160 --> 00:22:52,240
Speaker 1: let me write that down, and I'm like, don't worry,

451
00:22:52,320 --> 00:22:54,240
Speaker 1: it's going to be transcribed. You can just read this

452
00:22:54,320 --> 00:22:57,520
Speaker 1: back to your boss anyway. So that was my first

453
00:22:57,680 --> 00:23:00,000
Speaker 1: or actually not my first, but that like mini product

454
00:23:00,280 --> 00:23:02,479
Speaker 1: to get people who may not be ready for them

455
00:23:02,480 --> 00:23:07,080
Speaker 1: more expensive option. Yes, give them something that they could use.

456
00:23:07,680 --> 00:23:10,240
Speaker 1: If it works for them, you build trust, they get excited,

457
00:23:10,800 --> 00:23:13,399
Speaker 1: and then down the line they may be ready to

458
00:23:13,560 --> 00:23:14,359
Speaker 1: invest more.

459
00:23:14,560 --> 00:23:15,600
Speaker 2: Right exactly.

460
00:23:15,680 --> 00:23:19,240
Speaker 3: And that's another great pricing strategy is you know, starting

461
00:23:19,240 --> 00:23:22,679
Speaker 3: with a lower ticket, but then you create different entry levels.

462
00:23:22,800 --> 00:23:26,240
Speaker 3: I think it's perfectly fine to have something under fifty bucks.

463
00:23:26,520 --> 00:23:29,000
Speaker 3: Then you have your mid tier where maybe that's going

464
00:23:29,080 --> 00:23:31,920
Speaker 3: to be two hundred, three hundred, four hundred, and then

465
00:23:31,960 --> 00:23:34,320
Speaker 3: for those who are ready, you have your higher end

466
00:23:34,400 --> 00:23:37,280
Speaker 3: where those who want to invest four or five figures,

467
00:23:37,480 --> 00:23:40,000
Speaker 3: they have the opportunity to do that. So I think,

468
00:23:40,040 --> 00:23:42,679
Speaker 3: you know, in terms of getting comfortable with your pricing,

469
00:23:43,000 --> 00:23:46,120
Speaker 3: I always want entrepreneurs to know it's not a one

470
00:23:46,280 --> 00:23:48,920
Speaker 3: price fits all. You know, you don't have to have

471
00:23:49,000 --> 00:23:52,280
Speaker 3: one price forever and then you can never change it. No,

472
00:23:52,480 --> 00:23:55,159
Speaker 3: you just start with what feels comfortable at that time,

473
00:23:55,320 --> 00:23:57,960
Speaker 3: and then into your second year of business, you'll probably

474
00:23:58,000 --> 00:24:01,480
Speaker 3: have more confidence, more knowledge. Now you're able to introduce

475
00:24:01,640 --> 00:24:05,280
Speaker 3: a second tier price level while you still have your

476
00:24:05,480 --> 00:24:09,080
Speaker 3: entry one available. And I think that's a really you know,

477
00:24:09,880 --> 00:24:13,359
Speaker 3: great way why entrepreneurs should be using funnels essentially in

478
00:24:13,440 --> 00:24:17,359
Speaker 3: their business where people can enter at that lower price

479
00:24:17,400 --> 00:24:21,200
Speaker 3: point and then have the opportunity to be upsold into

480
00:24:21,240 --> 00:24:24,720
Speaker 3: something that is valid for them that they need.

481
00:24:24,840 --> 00:24:27,480
Speaker 1: Ooh funnels. Okay, now, I love. I can talk about

482
00:24:27,520 --> 00:24:30,000
Speaker 1: funnels all day long. So let's take a quick break though.

483
00:24:30,280 --> 00:24:32,400
Speaker 1: Let me get a sip in my water because it's

484
00:24:32,400 --> 00:24:35,159
Speaker 1: a partial already. All right, va fan, We're going to

485
00:24:35,200 --> 00:24:37,120
Speaker 1: take a quick break. We're going to come back with

486
00:24:37,200 --> 00:24:39,520
Speaker 1: our guest today, Ellie Job, who is a business and

487
00:24:39,560 --> 00:24:41,800
Speaker 1: strategy coach, and she is going to blow our minds.

488
00:24:41,840 --> 00:24:44,280
Speaker 1: We're going to talk all about the sales funnel and

489
00:24:44,320 --> 00:24:46,560
Speaker 1: how you can learn to master the funnels for your

490
00:24:46,600 --> 00:24:50,679
Speaker 1: online business because we know you guys are secret entrepreneurs, right, Okay,

491
00:24:50,760 --> 00:24:53,359
Speaker 1: quick break, get a little sippy sip of water, be

492
00:24:53,440 --> 00:24:57,280
Speaker 1: right back all right, via fam, I am back with

493
00:24:57,359 --> 00:25:00,320
Speaker 1: our guest today. My guest today the Beautiful Attime into

494
00:25:00,320 --> 00:25:03,919
Speaker 1: the Lovely l E g Ope. Ellie, Okay, let's talk

495
00:25:03,920 --> 00:25:06,520
Speaker 1: about these funnels, girl, because this is like marketing e

496
00:25:06,680 --> 00:25:10,080
Speaker 1: lingo that I learned through my professional career because I

497
00:25:10,119 --> 00:25:13,159
Speaker 1: pivoted from journalism into marketing, and I remember the learning

498
00:25:13,240 --> 00:25:17,520
Speaker 1: curve of these these like funnel terms and RPV and

499
00:25:17,920 --> 00:25:20,480
Speaker 1: SEO and all this stuff. So, but the funnel is

500
00:25:20,680 --> 00:25:26,280
Speaker 1: essential to like building a strategically like well rounded online business. So,

501
00:25:26,480 --> 00:25:30,159
Speaker 1: in as few words as possible, the least amount of jargon,

502
00:25:30,880 --> 00:25:33,080
Speaker 1: let's let's tell be a fan what funnel is and

503
00:25:33,080 --> 00:25:33,440
Speaker 1: how they.

504
00:25:33,440 --> 00:25:37,560
Speaker 3: Okay, I like that, So to keep it super simple,

505
00:25:38,280 --> 00:25:44,720
Speaker 3: a funnel is essentially a customer sales journey for your customer.

506
00:25:45,320 --> 00:25:47,840
Speaker 2: So what the funnel allows.

507
00:25:47,440 --> 00:25:49,840
Speaker 3: You to do is, let's think of it as a

508
00:25:49,880 --> 00:25:53,040
Speaker 3: grocery store. So you know, when you go to the

509
00:25:53,040 --> 00:25:57,400
Speaker 3: grocery store and you want to buy milk, milk or eggs. Right,

510
00:25:57,480 --> 00:25:59,960
Speaker 3: typically I don't know what your grocery store looks like,

511
00:26:00,200 --> 00:26:01,240
Speaker 3: but typically those.

512
00:26:01,080 --> 00:26:02,720
Speaker 2: Things are going to be at the back of the store.

513
00:26:03,040 --> 00:26:04,520
Speaker 3: So you've got to go all the way to the

514
00:26:04,560 --> 00:26:07,000
Speaker 3: back to get your milk, your eggs, your bread, whatever.

515
00:26:07,400 --> 00:26:10,760
Speaker 3: And guess what, on your way up to the register,

516
00:26:11,400 --> 00:26:14,520
Speaker 3: you're getting up sold all these different things, especially if

517
00:26:14,520 --> 00:26:16,320
Speaker 3: you go to Target. That's why I don't go to Target,

518
00:26:16,359 --> 00:26:17,640
Speaker 3: because they've played for Sephora.

519
00:26:17,840 --> 00:26:20,359
Speaker 1: Oh my god, the line at Sephora is the money.

520
00:26:20,359 --> 00:26:21,480
Speaker 1: You gotta put your blinders on.

521
00:26:21,760 --> 00:26:24,320
Speaker 2: You gotta put the blinders on put exactly.

522
00:26:24,400 --> 00:26:26,480
Speaker 3: That is a version of a funnel because you have

523
00:26:26,640 --> 00:26:30,359
Speaker 3: the one thing you came in for, but the other

524
00:26:30,480 --> 00:26:33,240
Speaker 3: products are being presented to you and you're like, ooh,

525
00:26:33,320 --> 00:26:34,680
Speaker 3: you know what, I probably do need that.

526
00:26:34,960 --> 00:26:37,160
Speaker 2: This looks really good too, I probably need that.

527
00:26:37,640 --> 00:26:40,040
Speaker 3: And by the time you actually go to check out,

528
00:26:40,400 --> 00:26:44,960
Speaker 3: you've now added maybe two or three additional related products

529
00:26:45,040 --> 00:26:49,920
Speaker 3: or services to your original order. So essentially what it

530
00:26:50,000 --> 00:26:52,840
Speaker 3: does is for you as the business owner, it allows

531
00:26:52,880 --> 00:26:56,120
Speaker 3: you to take one customer and present them with two

532
00:26:56,160 --> 00:26:59,760
Speaker 3: to three different related offers at the same time with

533
00:27:00,280 --> 00:27:03,719
Speaker 3: you having to sell two or three different things in

534
00:27:03,760 --> 00:27:06,680
Speaker 3: your pitch, right, so they're already mind made up that

535
00:27:06,760 --> 00:27:08,800
Speaker 3: they want to buy the forty seven dollars product.

536
00:27:09,160 --> 00:27:11,080
Speaker 2: Now before they left, they're like, well.

537
00:27:11,000 --> 00:27:12,760
Speaker 3: You know what, I added on these two things too,

538
00:27:12,760 --> 00:27:15,880
Speaker 3: because they feel like they're related to me. And that's

539
00:27:15,920 --> 00:27:19,480
Speaker 3: really beneficial on both ends. Now your customer has more

540
00:27:19,560 --> 00:27:24,720
Speaker 3: of more value and you also triple your order, which

541
00:27:24,760 --> 00:27:27,040
Speaker 3: is great. Now. The way that you guys can really

542
00:27:27,160 --> 00:27:30,760
Speaker 3: use this in your business, especially even if you have

543
00:27:30,800 --> 00:27:34,159
Speaker 3: a smaller audience. You know, when we talk about creating

544
00:27:34,200 --> 00:27:37,639
Speaker 3: your content, building from there and et cetera. I always

545
00:27:37,640 --> 00:27:41,160
Speaker 3: tell people, even if you are creating really great free content,

546
00:27:41,320 --> 00:27:44,520
Speaker 3: it's okay to have a call to action. Tell people

547
00:27:44,720 --> 00:27:47,919
Speaker 3: to go and sign up for your You can have

548
00:27:47,920 --> 00:27:50,200
Speaker 3: a free funnel, you can have a paid funnel. So

549
00:27:50,200 --> 00:27:53,159
Speaker 3: if you start with a free funnel, go and download

550
00:27:53,280 --> 00:27:59,440
Speaker 3: my free workbook, Go and sign up for my free masterclass.

551
00:27:59,480 --> 00:28:03,000
Speaker 3: So they're coming in to get the free thing, and

552
00:28:03,080 --> 00:28:05,960
Speaker 3: before they leave in the funnel, you're presenting them with

553
00:28:06,119 --> 00:28:10,280
Speaker 3: a twenty seven dollars bundle, a forty seven dollars upsell,

554
00:28:10,400 --> 00:28:13,520
Speaker 3: one hundred dollars up sell, and you're.

555
00:28:13,280 --> 00:28:15,800
Speaker 1: Given to think about like the grocery store, analogy cost

556
00:28:15,880 --> 00:28:19,920
Speaker 1: goes free samples, Trader Joe's is free samples. You're gonna

557
00:28:19,920 --> 00:28:22,040
Speaker 1: come for a little snacky snack and maybe on the

558
00:28:22,040 --> 00:28:24,240
Speaker 1: way out you end up with twenty four bagels that

559
00:28:24,280 --> 00:28:27,040
Speaker 1: you can not eat at all because you're a one person.

560
00:28:27,119 --> 00:28:31,200
Speaker 1: But anyways, why yeah, I mean when you talk about

561
00:28:31,240 --> 00:28:33,720
Speaker 1: people going into the grocery store, that's like warm traffic

562
00:28:33,800 --> 00:28:36,520
Speaker 1: to even find out the grocery store exists. So your

563
00:28:36,560 --> 00:28:38,480
Speaker 1: business is the grocery store in this analogy, right, let

564
00:28:38,520 --> 00:28:42,200
Speaker 1: me let me metaphor piggyback or another piggyback to even

565
00:28:42,240 --> 00:28:44,640
Speaker 1: find out that your business exists and that it's a

566
00:28:44,680 --> 00:28:47,000
Speaker 1: place that they want to be. That's where I feel

567
00:28:47,000 --> 00:28:49,920
Speaker 1: like the cold, like the freebie can get them acquainted,

568
00:28:50,600 --> 00:28:53,200
Speaker 1: you know, and it's something free, so they haven't gone

569
00:28:53,240 --> 00:28:54,720
Speaker 1: into the story yet, but they're like, let me see

570
00:28:54,720 --> 00:28:57,160
Speaker 1: what she's working with, you know. Or you post something

571
00:28:57,200 --> 00:28:59,840
Speaker 1: online and to your point the call to action down

572
00:29:00,120 --> 00:29:03,840
Speaker 1: this freebie. Why wouldn't you I just gave you some Yeah,

573
00:29:03,880 --> 00:29:06,120
Speaker 1: and then you start to build. That's like the first

574
00:29:06,160 --> 00:29:08,360
Speaker 1: step that was in my marketing career. I started with

575
00:29:08,440 --> 00:29:12,880
Speaker 1: the organic content. The organic leads like getting people just

576
00:29:13,040 --> 00:29:15,719
Speaker 1: in the parking lot of the store to find a

577
00:29:15,760 --> 00:29:19,160
Speaker 1: little bit about it, you know. And then you then

578
00:29:19,200 --> 00:29:22,640
Speaker 1: you let time, you know, you keep they keep seeing

579
00:29:22,680 --> 00:29:26,920
Speaker 1: you build that trust, they turn warmer towards you, and

580
00:29:26,920 --> 00:29:30,240
Speaker 1: they're ready to take a step inside, you know, and

581
00:29:30,320 --> 00:29:32,440
Speaker 1: more time. Y'all sorry about that more.

582
00:29:34,040 --> 00:29:35,480
Speaker 2: But I think that's really key.

583
00:29:35,520 --> 00:29:38,240
Speaker 3: So when I think about like non negotiables, for example,

584
00:29:38,360 --> 00:29:42,040
Speaker 3: that a new or even an existing entrepreneur I needs

585
00:29:42,080 --> 00:29:43,680
Speaker 3: to have in their online business.

586
00:29:44,000 --> 00:29:47,320
Speaker 2: I think one non negotiable is content, right, It's it's

587
00:29:47,360 --> 00:29:49,320
Speaker 2: a part of the business. I know.

588
00:29:49,840 --> 00:29:51,440
Speaker 3: I have a lot of people tell me I don't

589
00:29:51,440 --> 00:29:54,240
Speaker 3: find being off camera. I don't want to create content.

590
00:29:54,280 --> 00:29:54,880
Speaker 2: I don't want to do it.

591
00:29:54,920 --> 00:29:57,640
Speaker 3: I'm like, listen, let's get creative. Are you going to

592
00:29:57,800 --> 00:29:59,800
Speaker 3: use a what are you going to use? Cause you

593
00:29:59,880 --> 00:30:02,240
Speaker 3: got to make the content. Okay, it's a non negotiable

594
00:30:02,280 --> 00:30:04,960
Speaker 3: because that is your way to get people, like you

595
00:30:05,040 --> 00:30:07,440
Speaker 3: said in the parking lot. I think the next non

596
00:30:07,440 --> 00:30:13,480
Speaker 3: negotiable is definitely either a free lead magnet or a

597
00:30:13,600 --> 00:30:17,640
Speaker 3: very low ticket lead magnet, so somewhere between zero dollars

598
00:30:17,680 --> 00:30:21,200
Speaker 3: and forty seven in terms of you're gonna come hang

599
00:30:21,240 --> 00:30:22,520
Speaker 3: out with me, let me show you what I have

600
00:30:22,600 --> 00:30:25,560
Speaker 3: to offer, so then you can see what's really inside

601
00:30:25,560 --> 00:30:28,680
Speaker 3: the store. That's your second non negotiable. I would say

602
00:30:28,720 --> 00:30:31,960
Speaker 3: that the third is probably a nurture sequence. You Know,

603
00:30:32,440 --> 00:30:36,800
Speaker 3: something I've learned throughout this business journey is how important

604
00:30:37,200 --> 00:30:39,720
Speaker 3: email marketing and text message marketing are.

605
00:30:40,280 --> 00:30:42,640
Speaker 2: I think we focus a lot on the.

606
00:30:42,840 --> 00:30:46,479
Speaker 3: Content, which is very important, but once you actually have

607
00:30:46,600 --> 00:30:48,600
Speaker 3: their email, now you're able to talk to them in

608
00:30:48,640 --> 00:30:52,480
Speaker 3: a different way. You know, you're really able to access them.

609
00:30:52,520 --> 00:30:57,080
Speaker 3: You're able to kind of have longer form storytelling, and

610
00:30:57,120 --> 00:31:00,320
Speaker 3: that will turn someone who came into your funnel of

611
00:31:00,320 --> 00:31:03,520
Speaker 3: a free offer, It'll turn them into a buyer because

612
00:31:03,520 --> 00:31:06,959
Speaker 3: you wrote a really amazing email or really amazing text.

613
00:31:07,200 --> 00:31:08,960
Speaker 2: So I think those are really three key.

614
00:31:08,760 --> 00:31:12,160
Speaker 3: Things that if a business owner has them specifically for online,

615
00:31:12,440 --> 00:31:14,720
Speaker 3: it's going to help them grow and really get to

616
00:31:14,800 --> 00:31:16,680
Speaker 3: that next income milestone.

617
00:31:17,880 --> 00:31:20,200
Speaker 1: Yeah, that's the lie. I feel like you think you

618
00:31:20,280 --> 00:31:23,000
Speaker 1: leave corporate America and all the emails, but you want

619
00:31:23,000 --> 00:31:24,920
Speaker 1: to start an online business, you better be good at

620
00:31:24,920 --> 00:31:29,080
Speaker 1: writing some emails. Like even me, I'm a writer and

621
00:31:29,120 --> 00:31:32,080
Speaker 1: I love writing, but I'm just like, god, my nurture sequence,

622
00:31:32,120 --> 00:31:36,320
Speaker 1: I think I need more emails. I mean, and it's

623
00:31:36,360 --> 00:31:38,240
Speaker 1: not meant to be like I don't know. I'm sure

624
00:31:38,240 --> 00:31:41,000
Speaker 1: that there's like super strategic write this kind of email

625
00:31:41,040 --> 00:31:43,400
Speaker 1: and that kind of email, but I just try to

626
00:31:43,440 --> 00:31:46,320
Speaker 1: bring that delivering value. So I have a weekly email

627
00:31:46,320 --> 00:31:48,040
Speaker 1: that I send on Sundays and just show up in

628
00:31:48,080 --> 00:31:51,000
Speaker 1: their inbox every Sunday night with a tip for the week,

629
00:31:51,200 --> 00:31:54,800
Speaker 1: you know, and and use that as a way to

630
00:31:54,880 --> 00:31:58,880
Speaker 1: continue building that trust right, So what are some types

631
00:31:58,920 --> 00:32:03,200
Speaker 1: of successful online butusiness As you've seen your elevated members

632
00:32:03,800 --> 00:32:06,440
Speaker 1: create in the past couple of years since you launched.

633
00:32:06,400 --> 00:32:10,760
Speaker 3: WOW, so I definitely think so, you know, one huge

634
00:32:10,800 --> 00:32:13,200
Speaker 3: part of the academy is I teach women how to

635
00:32:13,240 --> 00:32:16,360
Speaker 3: get funding for their business. So on the funding side

636
00:32:16,400 --> 00:32:20,800
Speaker 3: of things, we've helped We've helped women secure over seven

637
00:32:20,880 --> 00:32:24,120
Speaker 3: millions so far in funding. So some women have gotten

638
00:32:24,120 --> 00:32:26,760
Speaker 3: one hundred thousand, some have gotten twenty five thousand, some

639
00:32:26,800 --> 00:32:28,440
Speaker 3: have gotten three hundred and fifty thousand.

640
00:32:28,680 --> 00:32:31,320
Speaker 2: So we really try to keep a good eye on the.

641
00:32:31,400 --> 00:32:34,240
Speaker 3: Numbers and the data so we can see how these

642
00:32:34,360 --> 00:32:38,080
Speaker 3: courses are translating into really applied knowledge. But I think

643
00:32:38,120 --> 00:32:41,800
Speaker 3: some of my favorite success stories if you will, or

644
00:32:42,000 --> 00:32:44,480
Speaker 3: you know, what they've been able to do. We have

645
00:32:44,560 --> 00:32:47,440
Speaker 3: one student who's opened up a daycare and it's thriving.

646
00:32:47,680 --> 00:32:53,160
Speaker 2: She used her business funding order I know, which is amazing, right,

647
00:32:53,240 --> 00:32:56,480
Speaker 2: not all are online, so that was successful.

648
00:32:57,160 --> 00:33:01,720
Speaker 3: Another opened up actually a trash business, which was new

649
00:33:01,800 --> 00:33:05,200
Speaker 3: to me, but she used her business funding to purchase

650
00:33:05,640 --> 00:33:09,360
Speaker 3: essentially like a trash truck and now gets government contracts

651
00:33:09,360 --> 00:33:12,920
Speaker 3: for her neighborhood. As you know, a trash collector company,

652
00:33:12,960 --> 00:33:13,959
Speaker 3: which is amazing.

653
00:33:14,040 --> 00:33:17,080
Speaker 2: I know, it's like a six fo year business. How cool.

654
00:33:17,160 --> 00:33:20,360
Speaker 3: Right, Another has used it for a restaurant. And on

655
00:33:20,400 --> 00:33:24,440
Speaker 3: the online space specifically, I have students who have now

656
00:33:24,520 --> 00:33:28,040
Speaker 3: created six figure businesses, teaching people how to invest in

657
00:33:28,080 --> 00:33:32,520
Speaker 3: real estate, teaching people how to do Airbnb, teaching people

658
00:33:32,520 --> 00:33:35,920
Speaker 3: as well how to get SBA loans. So a lot

659
00:33:36,000 --> 00:33:39,600
Speaker 3: of our online success stories, they really have followed a

660
00:33:39,640 --> 00:33:42,520
Speaker 3: similar roadmap to me. You know, here's how you're going

661
00:33:42,560 --> 00:33:45,040
Speaker 3: to create your digital products, here's how you're going to

662
00:33:45,080 --> 00:33:48,280
Speaker 3: market it, here's how you're going to get people in

663
00:33:48,320 --> 00:33:51,480
Speaker 3: your funnel and convert them. And I'm really proud because

664
00:33:51,480 --> 00:33:53,520
Speaker 3: they've been able to do it with less than ten

665
00:33:53,600 --> 00:33:57,320
Speaker 3: thousand followers, you know. And I think there's a misconception

666
00:33:57,520 --> 00:34:01,080
Speaker 3: that you need to have hundreds of thousands in order

667
00:34:01,120 --> 00:34:02,760
Speaker 3: to make hundreds of thousands of.

668
00:34:02,640 --> 00:34:06,080
Speaker 2: Dollars, but you really don't. You really don't.

669
00:34:06,120 --> 00:34:09,640
Speaker 3: You can have a solid five thousand people and a

670
00:34:09,680 --> 00:34:13,359
Speaker 3: well priced product and a marketing strategy and still become

671
00:34:13,400 --> 00:34:14,520
Speaker 3: a six figure business.

672
00:34:14,640 --> 00:34:17,720
Speaker 1: Amen to that, right, And I mean also, I remember

673
00:34:17,760 --> 00:34:19,840
Speaker 1: I talked to someone who had one hundred thousand followers.

674
00:34:19,840 --> 00:34:22,680
Speaker 1: But she went viral one time, like the week before

675
00:34:22,719 --> 00:34:25,520
Speaker 1: and like blew up and everyone started following her. But

676
00:34:25,600 --> 00:34:29,719
Speaker 1: she wasn't ready, Like she didn't have a funnel, she

677
00:34:29,760 --> 00:34:32,640
Speaker 1: didn't have a nurture journey for her customers. She didn't

678
00:34:32,640 --> 00:34:35,959
Speaker 1: even have a paid product. So and not that she's

679
00:34:35,960 --> 00:34:38,319
Speaker 1: lost out on the opportunity, but now she's scrambling to

680
00:34:38,360 --> 00:34:41,120
Speaker 1: catch up. So I spent the first year of my

681
00:34:41,239 --> 00:34:46,880
Speaker 1: business focused so heavily on building audience, building trust, giving

682
00:34:46,880 --> 00:34:51,320
Speaker 1: away free content in the background, creating a paid product,

683
00:34:51,600 --> 00:34:54,200
Speaker 1: so that when I was ready, like as I was

684
00:34:54,239 --> 00:34:56,359
Speaker 1: building my audience, and I'm using the same strategy now

685
00:34:56,400 --> 00:35:00,560
Speaker 1: because I'm I'm working on a book. O, I can't.

686
00:35:00,640 --> 00:35:01,840
Speaker 2: I got a you go, mama.

687
00:35:02,800 --> 00:35:06,040
Speaker 1: I just signed with a literary agent and I'm very excited.

688
00:35:06,080 --> 00:35:08,160
Speaker 1: But same thing like when you're trying to get a

689
00:35:08,160 --> 00:35:10,680
Speaker 1: book deal, they want to know what kind of platform

690
00:35:10,719 --> 00:35:12,600
Speaker 1: you have. And so I like two years ago, when

691
00:35:12,600 --> 00:35:14,000
Speaker 1: I knew I wanted to write, I'm like, I'm gonna

692
00:35:14,000 --> 00:35:17,719
Speaker 1: start building the audience and then continue so that by

693
00:35:17,760 --> 00:35:19,640
Speaker 1: the time I'm ready to sell a book, like I'm

694
00:35:19,680 --> 00:35:23,720
Speaker 1: there and I've got you know, So that that slow

695
00:35:23,719 --> 00:35:26,680
Speaker 1: burn like the building of trust. You want to build

696
00:35:26,719 --> 00:35:29,160
Speaker 1: the audience, I feel like organically that way, but then

697
00:35:29,200 --> 00:35:32,880
Speaker 1: be ready for them or like have a thing, have

698
00:35:33,000 --> 00:35:36,600
Speaker 1: those CTAs. Yeah, what kind of mistakes you see online

699
00:35:36,719 --> 00:35:40,719
Speaker 1: entrepreneurs making earlier and at any stage in business? Really

700
00:35:41,120 --> 00:35:43,160
Speaker 1: like anything might whats that you see?

701
00:35:43,600 --> 00:35:47,000
Speaker 3: Girl? Even me, sometimes I'm still making some of these mistakes,

702
00:35:47,360 --> 00:35:50,680
Speaker 3: but I definitely think some of the bigger ones are.

703
00:35:52,080 --> 00:35:54,480
Speaker 2: And they're very simple. But I think some of the.

704
00:35:54,520 --> 00:35:57,520
Speaker 3: Very ones are, like you said, not having a link

705
00:35:57,719 --> 00:36:00,839
Speaker 3: to something in their bio, right if it's just a

706
00:36:00,880 --> 00:36:04,360
Speaker 3: free workbook, not having something because when people come to

707
00:36:04,440 --> 00:36:06,720
Speaker 3: check out your page, they're going to click some links.

708
00:36:06,719 --> 00:36:09,719
Speaker 2: They want to know what's going on. And I think.

709
00:36:09,480 --> 00:36:12,680
Speaker 3: People often believe they need to have a whole, beautiful

710
00:36:12,840 --> 00:36:16,480
Speaker 3: website in order to be like a fully launched business.

711
00:36:16,840 --> 00:36:18,799
Speaker 1: Yeah, no, it's such a trip.

712
00:36:19,840 --> 00:36:22,560
Speaker 2: Girl, Just go to five listening.

713
00:36:22,120 --> 00:36:23,880
Speaker 1: And you're waiting to launch because you ain't got the

714
00:36:23,920 --> 00:36:25,799
Speaker 1: perfect three thousand dollars web design yet.

715
00:36:25,840 --> 00:36:26,440
Speaker 4: Stop it.

716
00:36:26,880 --> 00:36:27,480
Speaker 2: Don't stop that.

717
00:36:27,680 --> 00:36:30,440
Speaker 3: Don't need it, You probably will never need it. It's

718
00:36:30,480 --> 00:36:33,040
Speaker 3: really a choice. If you want to have a beautiful website, sure,

719
00:36:33,120 --> 00:36:35,200
Speaker 3: but you don't need it to start, and you really

720
00:36:35,239 --> 00:36:37,239
Speaker 3: don't need it to start making money. You know, you

721
00:36:37,280 --> 00:36:40,400
Speaker 3: can have a great landing page that someone on fiber

722
00:36:40,480 --> 00:36:43,160
Speaker 3: can make you, or a simple click funnels that someone

723
00:36:43,160 --> 00:36:44,200
Speaker 3: on fiber can make you.

724
00:36:44,160 --> 00:36:46,960
Speaker 2: For a hundred bucks and you will be ready to go.

725
00:36:47,000 --> 00:36:49,360
Speaker 3: So I think that's you know, a mistake is not

726
00:36:49,520 --> 00:36:51,600
Speaker 3: having something for people to click, and then as well

727
00:36:51,840 --> 00:36:55,200
Speaker 3: wanting to have it perfect before.

728
00:36:54,719 --> 00:36:55,880
Speaker 2: Just putting it out there.

729
00:36:56,520 --> 00:37:00,600
Speaker 3: Just just drop the thing people are going to. Those

730
00:37:00,600 --> 00:37:02,839
Speaker 3: who are for you are for you, and those who

731
00:37:02,840 --> 00:37:06,440
Speaker 3: are not are not. But don't hold it because you

732
00:37:06,560 --> 00:37:09,399
Speaker 3: want it to be perfect. First done is always better

733
00:37:09,440 --> 00:37:12,960
Speaker 3: than perfect, and people are going to respond to what

734
00:37:13,000 --> 00:37:16,319
Speaker 3: you provide whether it's perfect or not. I would say

735
00:37:16,320 --> 00:37:20,040
Speaker 3: a third mistake, especially in this online space, and this

736
00:37:20,080 --> 00:37:23,960
Speaker 3: is one that I made, it's probably not delegating sooner.

737
00:37:24,800 --> 00:37:28,040
Speaker 3: I think it's really easy for us to take on

738
00:37:28,160 --> 00:37:31,920
Speaker 3: all the work and you know, for me, like just

739
00:37:32,000 --> 00:37:34,719
Speaker 3: be on this island and it's really hard. And it

740
00:37:34,760 --> 00:37:37,280
Speaker 3: doesn't mean you have to hire a full time person.

741
00:37:37,840 --> 00:37:41,160
Speaker 3: But I know my first hire was you know, five

742
00:37:41,200 --> 00:37:44,000
Speaker 3: hours a week a virtual assistant. I think it was

743
00:37:44,000 --> 00:37:47,280
Speaker 3: like ten or fifteen dollars an hour, which is important

744
00:37:47,320 --> 00:37:51,680
Speaker 3: because you've got to be able to outsource some repetitive

745
00:37:51,800 --> 00:37:52,959
Speaker 3: tasks so that.

746
00:37:52,960 --> 00:37:55,680
Speaker 2: You can stay in your genius.

747
00:37:55,160 --> 00:37:59,239
Speaker 3: Mode, which is creating the content, creating the offer, you know,

748
00:37:59,320 --> 00:38:01,920
Speaker 3: coming up with how to grow this business, and someone

749
00:38:02,000 --> 00:38:07,520
Speaker 3: else can handle customer service females or fixed whatever system

750
00:38:07,719 --> 00:38:08,280
Speaker 3: is broken.

751
00:38:08,480 --> 00:38:08,680
Speaker 1: You know.

752
00:38:08,880 --> 00:38:12,000
Speaker 3: I think that's a really key thing that more of

753
00:38:12,080 --> 00:38:14,200
Speaker 3: us should do a little sooner so we can avoid

754
00:38:14,280 --> 00:38:15,280
Speaker 3: burnout as well.

755
00:38:15,560 --> 00:38:18,080
Speaker 1: Thanks for bringing up burnout, because I really want to

756
00:38:18,120 --> 00:38:20,839
Speaker 1: talk to you about, like even just the fact that

757
00:38:20,920 --> 00:38:25,080
Speaker 1: you, you know, reached your seven figure moment so soon. I

758
00:38:25,120 --> 00:38:27,719
Speaker 1: haven't gotten there yet, but you know, don't You will,

759
00:38:28,960 --> 00:38:31,920
Speaker 1: of course manifest. I know in some of your posts

760
00:38:31,920 --> 00:38:33,680
Speaker 1: you're like comments if you're going to be a millionaire.

761
00:38:33,680 --> 00:38:41,680
Speaker 1: I'm like me commenting, but you are like you and

762
00:38:41,719 --> 00:38:43,600
Speaker 1: I and I commend you for this too, Like you

763
00:38:43,680 --> 00:38:45,839
Speaker 1: still strike me as a woman who's leading a full

764
00:38:45,880 --> 00:38:48,640
Speaker 1: and complete life and taking care of herself. I may

765
00:38:48,680 --> 00:38:53,719
Speaker 1: congratulations if you know you just got married newlywed to

766
00:38:53,840 --> 00:38:57,080
Speaker 1: a beautiful man. Congratulations When was that? Wow?

767
00:38:57,200 --> 00:38:59,959
Speaker 3: That was in de summer of twenty twenty two, girl,

768
00:39:00,120 --> 00:39:02,080
Speaker 3: So just about we're in the third was this our

769
00:39:02,120 --> 00:39:02,640
Speaker 3: third month?

770
00:39:02,800 --> 00:39:03,160
Speaker 2: Yeah?

771
00:39:04,239 --> 00:39:08,160
Speaker 1: Amazing? And you have your you know children, How do

772
00:39:08,280 --> 00:39:10,880
Speaker 1: you for any woman out there and who is a

773
00:39:10,960 --> 00:39:14,279
Speaker 1: caretaker has that full life and we don't want to

774
00:39:14,360 --> 00:39:17,399
Speaker 1: grind like the whole hustle culture. I'm so glad it's

775
00:39:17,400 --> 00:39:20,120
Speaker 1: going away, you know. And TIF and I talked about

776
00:39:20,160 --> 00:39:23,960
Speaker 1: that a lot. So how have you found a version

777
00:39:24,000 --> 00:39:28,400
Speaker 1: of entrepreneurship success while also maintaining Ellie and you know

778
00:39:28,680 --> 00:39:29,400
Speaker 1: what you deserve?

779
00:39:30,360 --> 00:39:31,040
Speaker 2: I love that.

780
00:39:31,120 --> 00:39:33,960
Speaker 3: I think, you know, it's so important and I feel

781
00:39:34,000 --> 00:39:37,359
Speaker 3: like I'm better at it now, which I'm which I'm

782
00:39:37,400 --> 00:39:41,680
Speaker 3: really proud of because now I'm okay with asking for help.

783
00:39:41,760 --> 00:39:45,080
Speaker 3: You know, I can say I avoided, probably for the

784
00:39:45,120 --> 00:39:49,960
Speaker 3: first year and a half, like having a nanny or

785
00:39:50,000 --> 00:39:51,960
Speaker 3: having anyone to help me with the kids, because I

786
00:39:52,000 --> 00:39:54,879
Speaker 3: felt this mom guilt that if I spend more time

787
00:39:54,920 --> 00:39:57,200
Speaker 3: away from my kids, they're gonna, like, you know, have

788
00:39:57,320 --> 00:39:59,480
Speaker 3: these memories that their mom was never around. I mean,

789
00:39:59,480 --> 00:40:02,960
Speaker 3: we just throw ourselves into this cycle and just put

790
00:40:03,000 --> 00:40:06,680
Speaker 3: all this weight on us on ourselves as mothers. And

791
00:40:06,840 --> 00:40:10,759
Speaker 3: I realized, you know what, I have the ability to

792
00:40:10,920 --> 00:40:13,320
Speaker 3: get some help, So I'm going to get some help,

793
00:40:13,480 --> 00:40:15,520
Speaker 3: which is going to allow me to be a better mother,

794
00:40:16,200 --> 00:40:17,799
Speaker 3: which is going to allow me to also be a

795
00:40:17,800 --> 00:40:23,480
Speaker 3: better business woman. And it's okay for someone my nanny

796
00:40:23,520 --> 00:40:25,800
Speaker 3: who loves the kids to pick them up from school,

797
00:40:25,880 --> 00:40:27,840
Speaker 3: bring them home, hang out with them for a couple

798
00:40:27,920 --> 00:40:32,160
Speaker 3: hours while I finish work. I can still be fulfilled

799
00:40:32,200 --> 00:40:35,560
Speaker 3: with my kids, and they're gonna still see me as

800
00:40:35,600 --> 00:40:38,160
Speaker 3: their mom. You know, I used to always think that

801
00:40:38,200 --> 00:40:40,239
Speaker 3: they would think their nanny was their mom. Girl, we

802
00:40:40,360 --> 00:40:44,200
Speaker 3: just throw ourselves into these horror stories, you know, but

803
00:40:44,320 --> 00:40:48,440
Speaker 3: I really realized asking for help isn't weak, asking for

804
00:40:48,520 --> 00:40:50,040
Speaker 3: help is wise.

805
00:40:50,400 --> 00:40:50,640
Speaker 2: You know.

806
00:40:51,360 --> 00:40:54,560
Speaker 3: That has helped me a lot to maintain balance. And

807
00:40:55,280 --> 00:40:57,360
Speaker 3: you know, as long as it took me to hire

808
00:40:57,480 --> 00:41:01,799
Speaker 3: my first person, now I realized the ability to bring

809
00:41:01,880 --> 00:41:05,280
Speaker 3: people on allows me to be more of a blessing

810
00:41:05,360 --> 00:41:07,920
Speaker 3: because now I have people that I'm you know, helping

811
00:41:08,000 --> 00:41:10,799
Speaker 3: every month as in my team. But then also it

812
00:41:10,840 --> 00:41:14,560
Speaker 3: allows me to better serve and more fully serve all

813
00:41:14,719 --> 00:41:18,120
Speaker 3: the potential new customers that are out there. So I

814
00:41:18,120 --> 00:41:20,480
Speaker 3: think that was another step that allowed me to then

815
00:41:20,560 --> 00:41:21,280
Speaker 3: travel more.

816
00:41:21,719 --> 00:41:23,439
Speaker 2: You know, had I not had a.

817
00:41:23,360 --> 00:41:26,000
Speaker 3: Team, I wouldn't have been able to go to Duckhar,

818
00:41:26,160 --> 00:41:28,560
Speaker 3: Senegal in twenty twenty one, which is.

819
00:41:28,520 --> 00:41:31,319
Speaker 2: Where I ended up meeting the man who is now

820
00:41:31,440 --> 00:41:32,160
Speaker 2: my husband.

821
00:41:33,120 --> 00:41:35,160
Speaker 1: Wait, y'all met the same year you got wait, a

822
00:41:35,239 --> 00:41:36,799
Speaker 1: year before you got twenty twenty one.

823
00:41:36,920 --> 00:41:41,920
Speaker 3: Basically it was a year. So we met Okay January

824
00:41:42,120 --> 00:41:46,560
Speaker 3: of twenty twenty two, on his birthday, and he proposed

825
00:41:48,360 --> 00:41:51,880
Speaker 3: September October of twenty twenty two, and we got married.

826
00:41:51,640 --> 00:41:55,200
Speaker 1: For trying that, U Finkhan. Were you engaged at Rien

827
00:41:55,239 --> 00:41:57,319
Speaker 1: Connor after what was been?

828
00:41:57,440 --> 00:41:57,760
Speaker 2: Hide?

829
00:41:57,840 --> 00:41:59,560
Speaker 1: After September seventh?

830
00:42:00,160 --> 00:42:00,480
Speaker 3: Yeah?

831
00:42:00,560 --> 00:42:03,560
Speaker 2: I think it was right after.

832
00:42:04,160 --> 00:42:05,880
Speaker 1: Because I feel like I might have asked you about that.

833
00:42:06,000 --> 00:42:09,880
Speaker 1: But okay, I mean that's so you met him in Senegal.

834
00:42:10,000 --> 00:42:12,960
Speaker 1: So are y'all doing mind me asking? Like, are y'all

835
00:42:13,000 --> 00:42:14,560
Speaker 1: doing long distence?

836
00:42:14,680 --> 00:42:17,239
Speaker 2: Man? Yes, girl, we are doing long distance.

837
00:42:17,640 --> 00:42:20,760
Speaker 3: So he's from Senegal, but all his family lives in France,

838
00:42:21,320 --> 00:42:24,200
Speaker 3: so he goes back and forth between Dakhara and Paris

839
00:42:24,280 --> 00:42:26,560
Speaker 3: and none of them have ever been to the US.

840
00:42:26,719 --> 00:42:29,080
Speaker 3: Like they just lived their whole life in Europe, which

841
00:42:29,160 --> 00:42:33,319
Speaker 3: is like, oh, you know it's different. I'm yeah now,

842
00:42:33,440 --> 00:42:34,880
Speaker 3: because you know, they were like, we don't want to

843
00:42:34,920 --> 00:42:37,640
Speaker 3: go to the US. Like y'all got too much on.

844
00:42:38,040 --> 00:42:40,600
Speaker 1: I'm like, oh, you value our lives, so we're gonna

845
00:42:40,600 --> 00:42:41,000
Speaker 1: stay here.

846
00:42:41,280 --> 00:42:46,200
Speaker 3: You know, that's exactly So, you know, that was definitely new.

847
00:42:46,280 --> 00:42:49,839
Speaker 3: But I often think about I was comfortable to take

848
00:42:49,880 --> 00:42:52,359
Speaker 3: that trip with just some friends. You know, I didn't

849
00:42:52,360 --> 00:42:54,080
Speaker 3: think I was going to go and meet a man.

850
00:42:54,480 --> 00:42:56,560
Speaker 3: It was just me and my friends hanging out. It

851
00:42:56,680 --> 00:42:59,319
Speaker 3: was their first time in Senegal. And I realized I

852
00:42:59,400 --> 00:43:04,200
Speaker 3: was able to do that because I felt comfortable with

853
00:43:05,160 --> 00:43:08,480
Speaker 3: allowing other people to be in charge, you know, and

854
00:43:08,560 --> 00:43:12,240
Speaker 3: realizing that I don't have to be all the time

855
00:43:12,440 --> 00:43:16,440
Speaker 3: in my business in order for my business to work.

856
00:43:16,880 --> 00:43:20,440
Speaker 3: And you know, I think overall, what I really want

857
00:43:20,480 --> 00:43:23,600
Speaker 3: to represent with my brand and for black women and

858
00:43:23,680 --> 00:43:24,879
Speaker 3: mothers is.

859
00:43:24,840 --> 00:43:26,120
Speaker 2: That you can have it all.

860
00:43:26,160 --> 00:43:29,560
Speaker 3: You know, you can have the successful business, the seven figures,

861
00:43:29,600 --> 00:43:32,319
Speaker 3: the eight figures, whatever you want. You can be a

862
00:43:32,360 --> 00:43:34,719
Speaker 3: great mom to your kids. You can show up for

863
00:43:34,760 --> 00:43:38,040
Speaker 3: basketball games, you can show up for ballet classes, and

864
00:43:38,320 --> 00:43:40,640
Speaker 3: if you want to get remarried or you want to

865
00:43:40,640 --> 00:43:44,640
Speaker 3: have a successful relationship, you can do that too. And

866
00:43:44,760 --> 00:43:47,680
Speaker 3: so I feel like, if I'm going to champion women

867
00:43:47,800 --> 00:43:50,000
Speaker 3: to know that they can have this, then I have

868
00:43:50,080 --> 00:43:54,160
Speaker 3: to make sure that I'm showing that it's possible, you know,

869
00:43:55,360 --> 00:43:59,280
Speaker 3: And let me say this, there are definitely nights where

870
00:43:59,600 --> 00:44:04,800
Speaker 3: it's very hard. I don't feel well. I don't see

871
00:44:04,960 --> 00:44:08,040
Speaker 3: how I'm going to keep balancing. Sometimes one area is

872
00:44:08,080 --> 00:44:11,640
Speaker 3: spilling over to the other. So it's never perfect. But

873
00:44:12,800 --> 00:44:16,560
Speaker 3: every day I remind myself that it's okay for me

874
00:44:16,760 --> 00:44:22,040
Speaker 3: to sometimes have to retreat and allow my help, the

875
00:44:22,120 --> 00:44:25,160
Speaker 3: help that I have in place to carry me so

876
00:44:25,239 --> 00:44:28,920
Speaker 3: that I can take care of myself. So that's a

877
00:44:29,000 --> 00:44:31,319
Speaker 3: daily it's a daily reminder. I don't want anyone to

878
00:44:31,360 --> 00:44:36,719
Speaker 3: think it's perfect, but with consistent efforts and reminding yourself

879
00:44:36,760 --> 00:44:40,600
Speaker 3: that it's okay to not be a superwoman all the time,

880
00:44:40,760 --> 00:44:43,720
Speaker 3: it is okay to just say today it's too hard,

881
00:44:44,560 --> 00:44:47,960
Speaker 3: I need it. We'll start again tomorrow. That's okay. That

882
00:44:48,080 --> 00:44:48,880
Speaker 3: is really okay.

883
00:44:49,160 --> 00:44:51,880
Speaker 1: Absolutely, It's it's more difficult when you get in you

884
00:44:51,920 --> 00:44:54,759
Speaker 1: get stuck thinking this is how it's always going to be, right,

885
00:44:54,800 --> 00:44:57,680
Speaker 1: I mean, that's the trap. And yeah, thanks for acknowledging

886
00:44:57,680 --> 00:44:59,440
Speaker 1: that too. I tried so hard not to use the

887
00:44:59,440 --> 00:45:02,440
Speaker 1: B word when I was asking you that question, because

888
00:45:02,440 --> 00:45:04,480
Speaker 1: it doesn't really exist and I, and I feel like

889
00:45:04,520 --> 00:45:06,879
Speaker 1: it's it's the same about like I don't know physical health,

890
00:45:06,920 --> 00:45:09,239
Speaker 1: Like there's some years where I'm killing it, and there's

891
00:45:09,239 --> 00:45:11,359
Speaker 1: some you know, years when it's off. And it's just

892
00:45:11,400 --> 00:45:13,680
Speaker 1: like life is long if you're lucky, and you can

893
00:45:13,760 --> 00:45:16,560
Speaker 1: have moments where it's shifting a little bit in this

894
00:45:16,640 --> 00:45:18,960
Speaker 1: direction in that direction, and your kids. You know, our

895
00:45:19,040 --> 00:45:20,200
Speaker 1: kids are going to grow up and they're not going

896
00:45:20,280 --> 00:45:23,160
Speaker 1: to need us as much. And sometimes I fantasize about

897
00:45:23,320 --> 00:45:26,239
Speaker 1: my forties and fifties, like who am I going to be?

898
00:45:26,600 --> 00:45:28,759
Speaker 1: That's what I was thinking too, Like I don't have

899
00:45:28,800 --> 00:45:31,319
Speaker 1: to make it to be virtual of buttered pasta for dinner,

900
00:45:31,560 --> 00:45:35,400
Speaker 1: Like well, like.

901
00:45:34,600 --> 00:45:36,920
Speaker 2: How much will I do? Oh?

902
00:45:36,920 --> 00:45:40,200
Speaker 1: Well, I could just talk to you forever, but I

903
00:45:40,360 --> 00:45:41,320
Speaker 1: know I wish.

904
00:45:41,200 --> 00:45:42,720
Speaker 2: We could just keep talking.

905
00:45:43,000 --> 00:45:44,719
Speaker 3: But I think one thing I wanted to add is,

906
00:45:44,800 --> 00:45:48,600
Speaker 3: like a recent shift that I've made in terms of

907
00:45:48,680 --> 00:45:51,520
Speaker 3: how I like talk to myself about my life and

908
00:45:51,600 --> 00:45:54,919
Speaker 3: my business is I usually would say, oh, I have

909
00:45:55,400 --> 00:45:57,719
Speaker 3: to get up, or I have to do this, or

910
00:45:58,239 --> 00:46:00,839
Speaker 3: I have to go to this meeting, or I have

911
00:46:00,960 --> 00:46:03,880
Speaker 3: to create this content, or I have to eat this salad,

912
00:46:04,160 --> 00:46:07,640
Speaker 3: and you know, just really as recently as January, I'm like,

913
00:46:07,719 --> 00:46:09,920
Speaker 3: you know what, that doesn't make me feel good when

914
00:46:09,960 --> 00:46:12,440
Speaker 3: I say that, It makes me feel like it's an obligation.

915
00:46:12,719 --> 00:46:14,040
Speaker 2: It makes me feel like it's weight.

916
00:46:14,520 --> 00:46:17,360
Speaker 3: And so I've just started saying, I get to I

917
00:46:17,440 --> 00:46:20,359
Speaker 3: get to do this, I get to create content. I

918
00:46:20,480 --> 00:46:23,400
Speaker 3: get to get up and talk to my team. I

919
00:46:23,520 --> 00:46:26,080
Speaker 3: get to get on this peloton, you know, even a

920
00:46:26,080 --> 00:46:26,640
Speaker 3: lot of wat too.

921
00:46:27,239 --> 00:46:30,520
Speaker 2: I get to eat this valad, you know, And.

922
00:46:30,760 --> 00:46:35,640
Speaker 3: It's helped to It's helped me to remember that even

923
00:46:35,680 --> 00:46:39,520
Speaker 3: on days where it's hard, I am still a you know,

924
00:46:39,560 --> 00:46:43,040
Speaker 3: an advocate for myself in my own journey that I

925
00:46:43,040 --> 00:46:46,000
Speaker 3: don't have to make myself feel bad or force myself

926
00:46:46,040 --> 00:46:49,799
Speaker 3: to do things because of any outside standards. I get

927
00:46:49,840 --> 00:46:51,840
Speaker 3: to do these things because this is the life that

928
00:46:51,880 --> 00:46:55,120
Speaker 3: I'm actively designing. And I think, you know, I hope

929
00:46:55,120 --> 00:46:57,880
Speaker 3: that that can help anyone who's listening. You know, you

930
00:46:58,120 --> 00:47:01,640
Speaker 3: are ultimately the controller of this whole story goes.

931
00:47:01,960 --> 00:47:03,200
Speaker 2: You know, you really aren't.

932
00:47:03,640 --> 00:47:06,400
Speaker 3: And you can say this is what it's gonna be today,

933
00:47:06,440 --> 00:47:08,480
Speaker 3: and this is also what it's not gonna be today,

934
00:47:08,560 --> 00:47:11,200
Speaker 3: and if that means eating a cupcake, that's okay.

935
00:47:11,320 --> 00:47:12,879
Speaker 2: You get to eat the cupcake, and.

936
00:47:12,800 --> 00:47:15,680
Speaker 3: You tomorrow you'll figure it out and you'll do what

937
00:47:15,760 --> 00:47:17,560
Speaker 3: you have to do. You know, I think just giving

938
00:47:17,600 --> 00:47:21,040
Speaker 3: ourself a little bit more grace, just a little bit.

939
00:47:20,920 --> 00:47:24,400
Speaker 1: Oh so much grace. It's just there's no grace and

940
00:47:24,480 --> 00:47:27,480
Speaker 1: grit have to go hand in hand. Thanks, really, I mean,

941
00:47:27,560 --> 00:47:29,799
Speaker 1: it's about to be two pm on my coast. I

942
00:47:29,840 --> 00:47:32,120
Speaker 1: know you're on the left coast. But this is my

943
00:47:32,239 --> 00:47:35,759
Speaker 1: nap hour. So we gonna wrap this up because my.

944
00:47:35,840 --> 00:47:39,280
Speaker 2: Love that girl. Now, now I pick up homeboy.

945
00:47:39,400 --> 00:47:41,880
Speaker 1: Homeboy gets picked up a four thirty five o'clock and

946
00:47:41,960 --> 00:47:44,160
Speaker 1: if I get a two hour and a half two

947
00:47:44,200 --> 00:47:46,560
Speaker 1: hour nap, and then I can stare at the ceiling

948
00:47:46,640 --> 00:47:49,319
Speaker 1: for an additional half hour and then pull myself out

949
00:47:49,360 --> 00:47:50,920
Speaker 1: of bed and go pick him up and have the

950
00:47:51,120 --> 00:47:55,080
Speaker 1: energy for him and for y'all, because like this drains

951
00:47:55,120 --> 00:47:57,440
Speaker 1: me as an introvert. My work is very draining, and

952
00:47:57,480 --> 00:48:02,000
Speaker 1: I can't sparkle and shine for the women that I

953
00:48:02,040 --> 00:48:03,839
Speaker 1: care so deeply about. You probably feel the same way.

954
00:48:03,920 --> 00:48:06,680
Speaker 1: If I do not take these rests, you know, it

955
00:48:06,719 --> 00:48:07,520
Speaker 1: takes a lot out of you.

956
00:48:07,600 --> 00:48:10,799
Speaker 2: So I'm just taking nap.

957
00:48:12,719 --> 00:48:16,880
Speaker 1: Also, growing a human being is hard work, Ellie, Where

958
00:48:17,120 --> 00:48:18,680
Speaker 1: do you want people to go? We didn't even mention

959
00:48:18,719 --> 00:48:22,840
Speaker 1: the conference. Dammit in June. Quickly talk about your conference. Okay,

960
00:48:22,960 --> 00:48:25,120
Speaker 1: we have an elevated academy which y'all got to check

961
00:48:25,120 --> 00:48:28,440
Speaker 1: out if you are wanting to launch an online business. Naturally, yes,

962
00:48:28,480 --> 00:48:31,239
Speaker 1: but the special conference coming up this summer. Talk to

963
00:48:31,280 --> 00:48:31,719
Speaker 1: me about that.

964
00:48:31,840 --> 00:48:32,360
Speaker 2: Very exciting.

965
00:48:32,400 --> 00:48:34,920
Speaker 3: So I finally decided to do my first conference. This

966
00:48:34,960 --> 00:48:39,399
Speaker 3: is called the Legacy Builders Conference, and it's really all

967
00:48:39,440 --> 00:48:42,319
Speaker 3: about all the things that I care about in my

968
00:48:42,440 --> 00:48:44,560
Speaker 3: brain that we care about at the Academy with the

969
00:48:44,640 --> 00:48:47,560
Speaker 3: Legacy Builders Conference. It's going to be in Atlanta on

970
00:48:47,680 --> 00:48:54,040
Speaker 3: June third and fourth, and we really want people Saturday Sunday.

971
00:48:54,440 --> 00:48:55,600
Speaker 1: Oh third and fourth.

972
00:48:55,680 --> 00:49:01,120
Speaker 2: I was like, you guys said thirty fourth. Okay, girl,

973
00:49:01,120 --> 00:49:02,879
Speaker 2: that would be the idea to that too. If I've

974
00:49:02,920 --> 00:49:04,560
Speaker 2: talked about you got thirty four days.

975
00:49:04,560 --> 00:49:06,520
Speaker 1: It's trying to build trust here, Ellie and not help

976
00:49:06,520 --> 00:49:10,799
Speaker 1: them think me crazy, okay through a week after I

977
00:49:10,840 --> 00:49:14,040
Speaker 1: had my baby. I'm going to miss it, but so exciting. Okay,

978
00:49:14,239 --> 00:49:16,960
Speaker 1: So what can yeah suck on conference?

979
00:49:17,239 --> 00:49:19,960
Speaker 3: They can expect to learn all about ways that they

980
00:49:19,960 --> 00:49:22,879
Speaker 3: can increase their financial excellence. So we'll be talking about

981
00:49:23,040 --> 00:49:26,560
Speaker 3: money management strategies for business owners, how they can invest

982
00:49:26,600 --> 00:49:29,319
Speaker 3: to actually build wealth, and you know, how they can

983
00:49:29,360 --> 00:49:32,480
Speaker 3: also pour into their network and actively learn how to

984
00:49:32,520 --> 00:49:35,880
Speaker 3: network better so that they are able to get in

985
00:49:35,920 --> 00:49:38,200
Speaker 3: touch with people that can help them to get to

986
00:49:38,239 --> 00:49:40,880
Speaker 3: that next level. I think that's very important for entrepreneurs

987
00:49:40,880 --> 00:49:43,040
Speaker 3: of color to realize.

988
00:49:42,560 --> 00:49:43,840
Speaker 2: You don't have to do it all alone.

989
00:49:43,880 --> 00:49:46,920
Speaker 3: You can actually meet someone who can make that connection

990
00:49:47,080 --> 00:49:49,719
Speaker 3: for you. So it's a two day conference and the

991
00:49:49,800 --> 00:49:54,799
Speaker 3: focus is on building wealth now and securing it for

992
00:49:54,880 --> 00:49:55,560
Speaker 3: your legacy.

993
00:49:55,680 --> 00:49:57,080
Speaker 2: So I'm really excited.

994
00:49:57,400 --> 00:50:02,120
Speaker 1: I got to be like all the feelings nervous, it's anxious, excited.

995
00:50:02,320 --> 00:50:04,680
Speaker 1: I wish you all of us. This sounds phenomenal. I

996
00:50:04,680 --> 00:50:07,480
Speaker 1: love that you're doing it in my hometown, Atlanta. Shout

997
00:50:07,480 --> 00:50:09,960
Speaker 1: out to the atl Thank you for blessing us with

998
00:50:10,000 --> 00:50:12,200
Speaker 1: your presence, Ellie and some of your sparkle and shine.

999
00:50:12,239 --> 00:50:14,160
Speaker 1: I don't take a minute of your time for granted.

1000
00:50:14,640 --> 00:50:18,840
Speaker 1: Thanks for joining us on Brown Ambition. Hey ba fam,

1001
00:50:18,880 --> 00:50:21,719
Speaker 1: we could not do this show without your support or

1002
00:50:21,760 --> 00:50:24,520
Speaker 1: the support of our team behind the scenes. The Brown

1003
00:50:24,520 --> 00:50:28,640
Speaker 1: Ambition podcast is produced by Imani Crosby, and Dennis Stanplinsky

1004
00:50:28,880 --> 00:50:31,799
Speaker 1: is our in house tech guru. I am your co host,

1005
00:50:31,840 --> 00:50:34,480
Speaker 1: Mandy Woodrif Santos, and we will see y'all next week.

1006
00:50:34,560 --> 00:50:37,720
Speaker 1: BA FAM