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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. The future of

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Speaker 1: IndyCar Racing is looking bright. Scott Sshnick very basic math here,

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Speaker 1: more bidders means more money, Evan Nobody Williams. The team

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Speaker 1: value has essentially quadrupled. And the leaders in the sports

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Speaker 1: industry time to bring in our guest, Hal Stimbrunner, National

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Speaker 1: Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scott, I'm Evan, Nobi Williams, and I'm Michael Barr.

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Speaker 1: And this is the Bloomberg Business of Sports podcast where

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Speaker 1: jerks jerks. We're gonna explain that. In a second, we're

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Speaker 1: gonna explore the big money issues in the world of sports.

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Speaker 1: And let's explain why you just blew out the weedda

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Speaker 1: wrote it down for you to explain it or it

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Speaker 1: is is the Carolina Hurricanes monetizing jerks by the Let's

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Speaker 1: let's call him the crotchety. I like that. Where yeah,

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Speaker 1: of good old of Don Cherry with the high collar

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Speaker 1: and all. This is in Canada analysts. Yeah, so everybody

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Speaker 1: knows what he's talking about. But you gotta say the

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Speaker 1: Curricanes after their games, they have some fun, so I

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Speaker 1: would say fun on ice celebrations. Mr Cherry is not

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Speaker 1: among the people who like it. Let's listen. This is

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Speaker 1: a national hockey league. Brenda Moore is a good coaching play.

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Speaker 1: These guys, to me are jerks. You have to do

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Speaker 1: this and then they're still not drawn. This is to me,

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Speaker 1: and I'll tell you one thing. They better not do

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Speaker 1: this in the playoff. What I don't understand is Briggamore

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Speaker 1: is a street shooter. He always was. This is a

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Speaker 1: joke in the rest of the the guy young men expressing

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Speaker 1: themselves for Joe have winning. You don't do this thing,

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Speaker 1: and then that it is a professional hockey One of

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Speaker 1: these guys that jerks or something. What these guys jerks

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Speaker 1: or something? Sounds like Tom Kinge. You gotta get to

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Speaker 1: try that. Oh you know what, He's been around since

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Speaker 1: I was like a teenager. Yeah, I mean, if you

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Speaker 1: don't follow Canadian hockey, who would we say, he's sort

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Speaker 1: of yea, yeah, Craig Saker ciger. Yeah yeah, he's Dick

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Speaker 1: Fi Tale wearing Craigsakers suit. That's perfect. So that'll give

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Speaker 1: you what he is. But let's let's give a little

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Speaker 1: context here. Yeah, yeah, but let's give some context. Like

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Speaker 1: after the Hurricanes like win a game, like they'll do things.

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Speaker 1: All the players would skate and jump into the glass.

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Speaker 1: They did the Viking clay bow. One guy would be

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Speaker 1: the fall. They all fold down and the crowd loves

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Speaker 1: it and like, and Gary Bettman has said, listen, what

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Speaker 1: works in an original six market might not work in

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Speaker 1: say Vegas or Anahei. He no harm, no foul. But

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Speaker 1: the best part here is that the Hurricanes are embracing it.

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Speaker 1: In Tom Dundon is embracing it, right, Yeah. I mean

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Speaker 1: they're selling T shirts bunch of jerks. They had a

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Speaker 1: projection on a bunch of Jerney T shirt. This thing.

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Speaker 1: If anybody should have a bunch of jerks T shirt,

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Speaker 1: it's this projection on the on the ice that said

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Speaker 1: bunch of jerks. The team is playing well there and

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Speaker 1: as we record this, they're in a playoff spot. They

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Speaker 1: want eight of their last I would I would love

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Speaker 1: to see them do this in the playoffs. Um, it's

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Speaker 1: just kind of another example. I think exactly as you said.

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Speaker 1: You know that Tom Dundon bought this team a couple

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Speaker 1: of years ago. Um, he's clearly trying to inject a

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Speaker 1: new kind of energy and a different kind of thought

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Speaker 1: process from a business standpoint, and this is smart. Right.

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Speaker 1: Fans are clearly rallying around. I also, you know they're

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Speaker 1: probably hatching the next routine and that that adds to

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Speaker 1: team bonding. It's all good. Although we have discussed my

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Speaker 1: son's hockey team in the past. Right, nine years old,

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Speaker 1: and his coach is a former n HL captain, I

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Speaker 1: don't know if he would allow this. I was just

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Speaker 1: gonna ask that if I were a betting man, and

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Speaker 1: I'll ask him, But I would say that art coach,

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Speaker 1: very stoic, would not allow the nine year olds to

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Speaker 1: do this because I think just because I think the

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Speaker 1: fear would be that you're showing up the opponent. See.

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Speaker 1: I remember I'm gonna go don Cherry. See. I remember

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Speaker 1: back in the day when when they when you used

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Speaker 1: to see Hockey Night in Canada and there was nothing

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Speaker 1: on the walls, no advertisements, nothing, at all and a organization,

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Speaker 1: is he gonna give me that next? Oh hey, there

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Speaker 1: was nothing on the wall. And after the end of

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Speaker 1: the game they would after they were fussing and fighting

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Speaker 1: and feuding on the ice, they had come out and

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Speaker 1: shake hands and that was the end of it. Yeah,

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Speaker 1: but this is different. This is hockey in Carolina. We

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Speaker 1: have hockey in the sun Belt. You have hockey in

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Speaker 1: the desert. You better make it entertaining. And this is entertaining.

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Speaker 1: Brian Burke by you know, the former GM Brian Burke

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Speaker 1: called it peewee garbage. It's all these old school like

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Speaker 1: oh just dude, for for the game to just embrace

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Speaker 1: the fact that you're the team that's having fun in

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Speaker 1: the NHL while a lot of the other you know,

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Speaker 1: teams and analysts are not. But I'm telling you, Medina,

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Speaker 1: we have to ask Tom Keane will play that form

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Speaker 1: and see if he can come in and give us

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Speaker 1: his best rendition. Who did it better? Who's who's the better?

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Speaker 1: Don Cherry, Don Cherry or Tom Keene? Why do you

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Speaker 1: do this? This is why we can't have nice things.

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Speaker 1: You know, you always a starting problems all over the places.

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Speaker 1: Have you had a hockey discussion with Tom Keane, I

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Speaker 1: have fast did you try and get away? Let's just

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Speaker 1: go on to sport Radar and tell me something about Rollo.

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Speaker 1: What happened to Zucar Rollo? Come on, give me fourth radar,

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Speaker 1: Come on, I've been Yeah. Sports Radar a Swiss sports

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Speaker 1: data firm that we've talked a lot about a lot

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Speaker 1: on the show. They have a new deal with Major

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Speaker 1: League Baseball. They're going to be distributing. We don't they

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Speaker 1: have a deal. Yeah, they're running out of teams and

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Speaker 1: all stakeholder nfls and next we stakeholder Ted leons Is, Mike,

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Speaker 1: Mark Cuban, Michael Jordan's. It's got a good little list

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Speaker 1: of investors from the from the US sports world. Um,

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Speaker 1: they're essentially the data middleman. So all the data that

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Speaker 1: baseball takes from its stadium's fast pitch, bat speed, you know,

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Speaker 1: arc of the home run, etcetera. UM, that's a raw

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Speaker 1: feed that sport Radar takes and turns that into the

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Speaker 1: thing that Michael, you can see when you open DraftKings

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Speaker 1: on you on your way home, you know, a live

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Speaker 1: betting option on and y. So sport Radar occupies that space.

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Speaker 1: They're paying a lot of money for these rights. It's

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Speaker 1: exclusive internationally, it's not exclusive in the US, which is

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Speaker 1: essentially the same setup that they've done. Have heard the

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Speaker 1: same thing with with radar, that they've overpaid for the rights.

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Speaker 1: And how valuable are the rights in a world where

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Speaker 1: you can is it because you need the How how

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Speaker 1: valuable do they view the official data in this betting way? Yeah,

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Speaker 1: and that's that's the big question, because I mean, for

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Speaker 1: our for listeners out there who don't really understand this world,

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Speaker 1: it is complicated. Las Vegas has taken bets for decades

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Speaker 1: on sports and hasn't paid a dime for for the

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Speaker 1: data rights. UM, Baseball, NBA obviously they want these operators

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Speaker 1: to pay for these rights. And outside of making it mandated,

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Speaker 1: which they've tried, you know, legislatively across across the country. UM,

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Speaker 1: the approach now, as Baseball explained to me this week,

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Speaker 1: is just to make their official data so good something

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Speaker 1: that you can't replicate if you're not paying for it

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Speaker 1: directly that if you're not offering it, it becomes apparent

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Speaker 1: to any baseball better out there, Wow, I need to

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Speaker 1: be on X operator because they have the fastest, most reliable,

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Speaker 1: coolest little value. So that that is the plan right now,

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Speaker 1: which is a smarter play. But uh, to me, these

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Speaker 1: deals just kind of underscore all these little ways that

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Speaker 1: if you underscore, I like that they underscore all the

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Speaker 1: little ways that that leagues are monetizing this. You know,

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Speaker 1: this this incredible, uh soon to be multi billion dollar industry.

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Speaker 1: And I know this isn't on the list, but Baseball

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Speaker 1: doesn't want folks betting on spring training games. They're staying

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Speaker 1: the more susceptible to Yeah, they made it. They made

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Speaker 1: a bid. They wrote a letter asking to be to

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Speaker 1: have spring training games taken off the board, their argument

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Speaker 1: being that they're not fully games, which you know, there

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Speaker 1: may be an argument to that, but to my knowledge,

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Speaker 1: I don't think they've ever written that before. And there's

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Speaker 1: been there's been was from Vegas. Let's see, I get

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Speaker 1: what major League Baseball is saying. I mean, come on, wait,

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Speaker 1: this is the same spring training where we saw Tom

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Speaker 1: Selleck and even Billy Crystal. I don't think we've had

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Speaker 1: this discussion. But if you're going to criticize Tom Selleck, me,

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Speaker 1: you and I can no longer be friends. Well no, no no, no,

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Speaker 1: but why what you and I should share this connection.

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Speaker 1: Tom is Sullivan Magnum his latest greatest role, Tom Selleck

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Speaker 1: as Magnum. What did he wear? I get it. He

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Speaker 1: wore Tigers Tigers, Cat and Trammel and Whittaker were on

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Speaker 1: the show. I get that, and I love it he was.

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Speaker 1: He was in the restaurant with the bar talking to

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Speaker 1: Travel and Whittaker. He didn't realize it was them. And

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Speaker 1: I was pumped up when I saw Tom Selleck throw

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Speaker 1: a couple of in fact, I shouldn't say pitch, but

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Speaker 1: he was batting. But Brooks are not as good as

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Speaker 1: Garth Well, uh no, well but Garth Brooks now. But

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Speaker 1: what I'm just saying is like, you can't place a

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Speaker 1: bet on that because you know that Tom Selleck wasn't

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Speaker 1: going to make the team. So it's hard to be

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Speaker 1: competitive to me, once you're betting on the once you're

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Speaker 1: allowing betting on the oscars, which is a preordained decision

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Speaker 1: that's already been made. The the the argument for not

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Speaker 1: betting on Spring training baseball seems to be I mean

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Speaker 1: to me a little a little flimsier. And you saw

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Speaker 1: it this year when it was whatever the best director

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Speaker 1: all of a sudden staying off the board, and like,

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Speaker 1: just wh's happen if you need the outcome not to

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Speaker 1: have Yeah. Um, but there's a good chance that this,

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Speaker 1: this this play by Baseball to ask for for those

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Speaker 1: games to be taken off is part of kind of

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Speaker 1: a larger strategy or an evolving, uh, evolving approach to

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Speaker 1: to sports gambling. Uh, we're going to see more of this,

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Speaker 1: right that this data story is going to remain I

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Speaker 1: think fairly controversial if you're an operator. Um. And and

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Speaker 1: all the ways that leagues are are monetizing. Uh, this

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Speaker 1: new nascent US sports gambling industry that we're going to

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Speaker 1: see a lot more different kind of carve outs and

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Speaker 1: things like that. Let him talk more. What else you got?

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Speaker 1: More like more Vegas, more gambling that you do? Where

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Speaker 1: more I want to I want to get the Draft

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Speaker 1: Kings and Caesars. Yeah, so the other major sports gambling

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Speaker 1: news of the of the week so far. Who knows

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Speaker 1: just gonna happen. It's over the rest of the week. Um. Yeah,

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Speaker 1: Caesars and DraftKings formed a they're called market access partnerships. Um.

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Speaker 1: It's also fairly confusing. So this is my role here.

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Speaker 1: I will I'll explain it real quick. Oh good, let's

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Speaker 1: let's see if everybody's turning off the podcast and let

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Speaker 1: me give me bear with me here. Because the US

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Speaker 1: is legalizing sports gambling on a state by state basis.

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Speaker 1: Um a lot of the states. The way that they

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Speaker 1: give out their their mobile gaming licenses, uh, you have

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Speaker 1: to do it through a brick and mortar casino. And

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Speaker 1: when that happened in New Jersey, an online bookmaker like

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Speaker 1: Draft Kings, which doesn't own casinos, had to find a

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Speaker 1: partner a casino to dance with to get their license,

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Speaker 1: because if you don't have mobile you got nothing. Yeah,

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Speaker 1: so Draft Kings did that through Resorts Casino in New Jersey.

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Speaker 1: In New York there's only a set amount of casinos

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Speaker 1: there was. You know, there was a lot of negotiations.

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Speaker 1: They found a partner in New York as well. It's

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Speaker 1: a big hurdle for Draft Kings and in all of

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Speaker 1: these states in which mobile betting is popping up, if

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Speaker 1: they have to go to find a casino, pay a

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Speaker 1: separate fee, etcetera. U Through this deal with Caesar's they

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Speaker 1: get access to those mobile gaming licenses in most places

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Speaker 1: where Caesar's has a casino right, and Caesar's is the

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Speaker 1: biggest US casino operator. Um, so that that that makes

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Speaker 1: sense for draft kings. On on the back end, Caesar's

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Speaker 1: is getting a steak in DraftKings. I'm not sure how

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Speaker 1: big it is. Um I'll certainly let you know if

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Speaker 1: I can find out how big it is. It's evaluation.

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Speaker 1: The Draft kings these days. Give me it's got to

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Speaker 1: be between one and a half and two billion. We

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Speaker 1: learn the audience by the way. That the interesting thing

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Speaker 1: that we're sort of tracking in terms of NFL ownership

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Speaker 1: and Draft kings when they reach a certain percentage, it's

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Speaker 1: what the revenue is sports betting. Yeah, once Draft kings

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Speaker 1: becomes a majority sports, yes, was not quite yet and

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Speaker 1: Jason Robbins when he was on the podcast talked about

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Speaker 1: this what they would need. But at some point, and

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Speaker 1: I think I think some more states it was like

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Speaker 1: New York and California. At some point this year DraftKings

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Speaker 1: will probably become a majority. The revenue will become a

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Speaker 1: majority sports sports. But at that point there may be

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Speaker 1: some you know, some of the owners that are involved

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Speaker 1: in DraftKings that bought steaks back when they were just

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Speaker 1: a DFS company, and it was, you know, the thing

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Speaker 1: to invest in. They may need to to get out

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Speaker 1: of there. That'll that's the NFL rule, like if it

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Speaker 1: if it eclipses revenue on sports betting, then the owners

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Speaker 1: have to divest. That said, divesting your steak is not easy,

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Speaker 1: as I mean we talked about bas Yeah, major League

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Speaker 1: Baseball has a steak in DraftKings. To my knowledge, they

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Speaker 1: have not yet gotten rid of it. It's not an

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Speaker 1: easy thing to just kind of unload. Um, the NBA

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Speaker 1: got rid of their FanDuel steak, but yeah, it was tiny,

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Speaker 1: but that happened because FanDuel emerged with Patty Power Betfair right,

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Speaker 1: so in the middle of a much larger transaction, the

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Speaker 1: NBA had an opportunity to kind of unloaded steaks. Who

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Speaker 1: wants our steaks that deal? Um, I think Baseball wants

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Speaker 1: to unload it. They've said they're they're going to get

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Speaker 1: out of their Draft King steak. But it's a little

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Speaker 1: harder kind of without that that bigger umbrella deal happening

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Speaker 1: before we go to the next one. You know, they

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Speaker 1: got a new they got a new fantasy website. It's

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Speaker 1: called I'm getting a little nervous monkey that's what I know.

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Speaker 1: The monkey knife fight guys, they're they're good people. The

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Speaker 1: former to bring a monkey to a knife fight, isn't

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Speaker 1: that a say former executives from Draft Day if if

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Speaker 1: I'm if I'm correct, No, I mean it seems like

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Speaker 1: I took a peek at what monkey knife fight. No, seriously,

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Speaker 1: I don't know, so I'm assuming many of our listeners

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Speaker 1: don't know. I do not brand. It's a brand new

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Speaker 1: website where you know you can do fantasy sports or

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Speaker 1: why do I need? But you're not but you're not

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Speaker 1: competing against other people. You're competing so against the house.

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Speaker 1: Maybe it's the best wagon. Yeah, it's kind of like

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Speaker 1: the like a middle think of it as like a

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Speaker 1: middle ground between gambling and daily fantasy. And and to

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Speaker 1: my knowledge, I think legally they argue it's not gambling,

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Speaker 1: so you know, maybe less of a licensing process. Um.

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Speaker 1: But yeah, I think they launched in Chicago, if if

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Speaker 1: I'm right about that, um, pretty popular. Well in people

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Speaker 1: have said monkeys could do better. Now you've just insulted

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Speaker 1: all of the said. People have said, I'm a John

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Speaker 1: Hirschbeck fan, cowboy Joe West. I can keep I can

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Speaker 1: keep going. Uh, well, would you want to see robot umpires? Yeah?

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Speaker 1: Why not if I'm going to an independent league game.

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Speaker 1: The Atlantic League signed a deal with MLB, where in essence,

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Speaker 1: obviously MLB can't try new things in the real affiliated leagues,

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Speaker 1: so they signed a deal with the Atlantic League, which

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Speaker 1: is independent. They're gonna looks like they're probably gonna move

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Speaker 1: the mound back so six inches now push that back

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Speaker 1: a little bit. They're gonna use robot umpires. Yeah, I

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Speaker 1: want to see this absolutely, the latest installment of robots

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Speaker 1: are coming for your jobs umpires umpires. Well you've got

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Speaker 1: you know, you've got the old pitch tracked thing that's

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Speaker 1: you've seen in the box. And calling calling this a

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Speaker 1: robot umpire, I think is misleading. Right, there's not a

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Speaker 1: from jets just sitting back there. Never been so proud

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Speaker 1: of you from the Jetsons. How do you even know

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Speaker 1: about l Roy? I love the Jetsons. Um, However, Yeah,

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Speaker 1: I think I think this is more like that the

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Speaker 1: pitch track system that that our hawkeye is what it

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Speaker 1: was called when Baseball tried it. They're not basically nice

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Speaker 1: there you go. Um, this is so proud of him?

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Speaker 1: Who would have fun This was a fairly controversial item

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Speaker 1: when Baseball kind of dabbled with it a number of

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Speaker 1: years ago. Right, I think a lot of pictures were

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Speaker 1: upset by it. Um interesting that they're looking into it, right,

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Speaker 1: I mean, for for a long time, the stance I

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Speaker 1: think from Baseball has has been that, you know, the

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Speaker 1: human element of umpires is something that has been part

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Speaker 1: of the game for a long time. Obviously is an

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Speaker 1: important part of the game, and they wanted to keep that. Um.

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Speaker 1: But who knows. Yeah, this is a testing ground and

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Speaker 1: I'm fascinated to see what else they do as part

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Speaker 1: of this league. Right. I think the agreement as it

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Speaker 1: was as it was reported, they need to give forty

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Speaker 1: five days notice for for any kind of you know,

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Speaker 1: new quirk that they want to test out in there. Yeah,

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Speaker 1: we'll see. I'm interested. Well, let's stop this crazy thing.

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Speaker 1: This is the Bloomberg Business what I did. This is

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Speaker 1: the Bloomberg Business of Sports podcast. Michael bar along with

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Speaker 1: Scott Williams. We're here each and every Monday, Wednesday, and

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Speaker 1: Thursday exploring the world of money and sports. Join us

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Speaker 1: again at the end of the week when we speak

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Speaker 1: with Angela Riggierro, former USA hockey player, former IOC board member,

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Speaker 1: and co founder of the Sports Innovation Lab. You're listening

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Speaker 1: to Bloomberg Business of Sports on Bloomberg Radio around the

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Speaker 1: world and all on line where you get your body