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Speaker 1: on I Heart radio app, Apple podcast or wherever you

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Speaker 1: listen to podcasts. On April four, Dr Martin Luther King

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Speaker 1: was shot and killed in Memphis. A petty criminal named

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Speaker 1: James Earl Ray was arrested. Case closed right. James Elvy

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Speaker 1: was upon for the official story. Some of the evidence,

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Speaker 1: as far as I was concerned, did not match the circumstances.

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Speaker 1: This is the MLK Tapes. The first episodes are available now.

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Speaker 1: the Forest dot Org Brought to you by the United

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Speaker 1: States Forest Service and the AD Council Welcome to Money

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Speaker 1: Making Conversations. It's the show that she has the secrets

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Speaker 1: of success experience firsthand by marketing and Brandon expert Rashan McDonald.

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Speaker 1: I will know he's given me advice to many occasions.

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Speaker 1: In the case you didn't notice, I'm not broke, you

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Speaker 1: know he'll be interviewing celebrity CEOs and entrepreneurs and industry

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Speaker 1: decision makers. It's what he likes to do, it's what

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Speaker 1: he likes to share. Now it's time to hear from

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Speaker 1: my man, Rashan McDonald money Making Conversations. Here we go.

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Speaker 1: Welcome to money Making Conversation. I'm your host, ra Sean McDonald.

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Speaker 1: It's time to stop reading other people's success stores and

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Speaker 1: start writing your own. I always tell you to leave

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Speaker 1: with your gifts or your passion, and don't let your age, friends, family,

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Speaker 1: or coworkers stop you from planning or living your dream.

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Speaker 1: My interview is provided on this show or with celebrities, ceo, entrepreneurs,

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Speaker 1: and what I like to call industry decision makers. My

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Speaker 1: next guest is an entrepreneur. Her name is Liz Rogers.

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Speaker 1: She's the executive chef and CEO of the cream Elicious

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Speaker 1: brand that's right, cream Alicious brand. I might already own

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Speaker 1: business that is implementing their innovative approach to dessert category.

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Speaker 1: We're talking about ice cream. Y'all ice cream, everybody, I

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Speaker 1: love ice cream? Ice cream? Chef I don't know, get excited.

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Speaker 1: I'm sorry, let me calm down. Chef le Rogers honed

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Speaker 1: her passion for cooking and cooking for others growing up

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Speaker 1: in the Cleveland on High area, you know, Steve Harvard Country,

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Speaker 1: under the watchful eye of her mother and grandmother. She

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Speaker 1: prides herself on being truly innovative with a two and

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Speaker 1: one desserts that pair fresh based pastries with homemade ice cream,

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Speaker 1: made with only the freshest agreements please working to money

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Speaker 1: making conversations. I met her in person, she drove down,

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Speaker 1: gave me something that ice cream in person. Then I

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Speaker 1: all just saw him online. The Queen of ice cream,

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Speaker 1: that's what I call the Queen of ice cream. MS

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Speaker 1: Cream Elicious herself, Liz Rogers, How you don't list, I'm great,

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Speaker 1: Thank you so much for having me today. Cool Liz

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Speaker 1: um ice cream? Why ice cream? Ice cream is the

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Speaker 1: world's number one dessert. Ice Cream makes people happy. It

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Speaker 1: brings the world together. You know, we don't have to,

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Speaker 1: you know, wonder what it is or what it tastes like.

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Speaker 1: We just know that it's good. So ice cream just

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Speaker 1: brings everybody together, so you can do so many whimsical

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Speaker 1: things with it and just be as innovative as you

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Speaker 1: want to be. Well, you know the word innovative. Now,

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Speaker 1: you know. I'm just I'm just gonna tell you, I'm

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Speaker 1: just a guy who eats the ice cream. Okay, there's

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Speaker 1: certain ice cream don't really like. I'm not doing trash

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Speaker 1: and it ice cream that I don't like, but I'm

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Speaker 1: a big fan of a certain ice Cread come from Texas,

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Speaker 1: which is Bluebell ice cream country, so I kind of

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Speaker 1: like grew up on blue Bell ice cream. And then

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Speaker 1: you came to town Atlanta, Georgia. That's my town with

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Speaker 1: your cream elicious ice cream, you know, just out of

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Speaker 1: the blue. A friend of mine from Los Angeles recommended

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Speaker 1: I should eat your ice cream and outstanding ice cream

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Speaker 1: was outstanding? Liz, But you, but you, but you, But

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Speaker 1: you knew that though, but you you you you have

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Speaker 1: the confidence in yourself to know you have a top

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Speaker 1: of the line brand. Correct. Well, I'm an executive chef

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Speaker 1: by trade and restaurateur, and I really wanted to make

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Speaker 1: sure that I worked with the top food scientists in

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Speaker 1: the country to um just really bring my brand to light.

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Speaker 1: I am like, I really did not want to go

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Speaker 1: in and put my label on a private label, someone

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Speaker 1: else's brand. I really wanted to create my own intellectual property,

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Speaker 1: things and formulas that would be proprietary to Cream Malicious.

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Speaker 1: So I wanted to make sure that ice cream was

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Speaker 1: extremely creamy. I wanted to make sure that all the

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Speaker 1: pastries and the crust and everything was exactly the texture

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Speaker 1: that it needed to be and it wasn't soggy. So

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Speaker 1: there was just a lot of time and a lot

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Speaker 1: of thought and a lot of research that went into

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Speaker 1: creating the ice cream before uh, this brand was actually

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Speaker 1: created and able to go on the shelf. Now, before

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Speaker 1: we get more detail about about your Crew Delicious brand,

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Speaker 1: there's always a journey to get here. You know, four generations.

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Speaker 1: You know, we mentioned your mom and your grandmother talk

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Speaker 1: about that relationship that led you to the life of

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Speaker 1: being an executive chef. And I'm the oldest of four,

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Speaker 1: so I'm the big sister. I have three brothers, and

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Speaker 1: my mom was a single parent. She was a welder,

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Speaker 1: and so she taught me how to cook, and I

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Speaker 1: used to cook for my brothers and take care of

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Speaker 1: them while she was at work. And so the really

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Speaker 1: cool thing was I spent a lot of time with

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Speaker 1: my grandmother, and I noticed she made just everything from

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Speaker 1: scratch as well. She just really made a lot of

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Speaker 1: things from scratch. And we would make up stuff like

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Speaker 1: pound cake and make jello and and top the pound

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Speaker 1: cake with the jello with some wood cream, just gave

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Speaker 1: it a lot of different textures and flavors and just

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Speaker 1: you know, we just did whatever we wanted to do.

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Speaker 1: And that was my opportunity to really spend time with

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Speaker 1: my family and my mom and my grandmother and just

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Speaker 1: really just build a bond. And that was our way

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Speaker 1: of communicating love. And it's it's just full of amazing

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Speaker 1: memories for the both of them. Pound cake topic with

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Speaker 1: jello and whipped cream, Girl, that sounds pretty good to me.

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Speaker 1: It's just a light, delicious dessert. So it wasn't heavy

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Speaker 1: and it was flavorful. So you you do the strawberry

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Speaker 1: jello on top of a butter pound cake and some

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Speaker 1: whipped cream, and it was just something we made that.

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Speaker 1: You know, we would sit on the porch when it rained.

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Speaker 1: My grandmother she uh, she she loved like all these plants.

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Speaker 1: She had a green thumb, you know, and we would

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Speaker 1: sit there while it rained, and you know, on the

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Speaker 1: porch with like a thousand plants and eating this little

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Speaker 1: dessert and it. It may not be much today, but

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Speaker 1: back then, it was just a really big deal for me. Well,

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Speaker 1: it's a big deal to me right now because I'm

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Speaker 1: trying to figure out how get Yeah. Well, the cool

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Speaker 1: thing about is you have history and food. Now, you

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Speaker 1: had a very popular restaurant in Hamilton, Ohio lived with

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Speaker 1: the name of it was Mahogany. Now, now, what type

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Speaker 1: of restaurant was that in the Ohio area? Tell me

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Speaker 1: a little background on that. Mahogany. Mahogany's was like a

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Speaker 1: Southern cuisine restaurant. We made everything from scratch, but it

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Speaker 1: really um we we really we could give you an

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Speaker 1: amazing plate of food, but it really was about the experiences.

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Speaker 1: We had karaoke, live entertainment. It was very intimate, very small.

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Speaker 1: Uh kitchen was probably smaller than a submarine kitchen, I feel,

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Speaker 1: but we did so many things out of there. And

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Speaker 1: I think the big thing was we knew all of

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Speaker 1: our customers names. We were able to provide just this

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Speaker 1: amazing welcoming experience and people would come there and eat

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Speaker 1: and it was almost like you were eating out of

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Speaker 1: your mom or your grandmother's kitchen because that's how we cooked.

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Speaker 1: So we peeled our our yams, we didn't cook any

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Speaker 1: yams out of the can. We picked our collar greens, um,

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Speaker 1: we smoked our wings. We had amazing dry rubs, and

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Speaker 1: it was just a real good experience and you never

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Speaker 1: knew who you were going to meet when you came there,

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Speaker 1: and you just felt like you were home. Now, when

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Speaker 1: you have something like that, it feels it's more of

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Speaker 1: a passion tied to the bottom line. But you're an

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Speaker 1: opportunity to the move to a new location. Now, why

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Speaker 1: did you make that move? Because that new location it

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Speaker 1: sounded like a good idea, but it turned out not

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Speaker 1: to be the right idea. Correct. You know, as an entrepreneur,

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Speaker 1: you know you you want to see your your brands

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Speaker 1: make it. You want to see everything expand, and Um

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Speaker 1: a year and a half after being open um we

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Speaker 1: became a really big destination. So it was Mahogany's in

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Speaker 1: Hamilton's was in a very small area, residential area, not

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Speaker 1: the best area, but Hamilton's was just an amazing welcoming town.

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Speaker 1: They really took a chance on me. I took a

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Speaker 1: chance on them and had to really UH come to

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Speaker 1: town and just we just made something together. I feel

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Speaker 1: the commun that he really supported it. So we ended

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Speaker 1: up having people driving for two hours away and buses

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Speaker 1: coming from Florida to come to this little bitty place

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Speaker 1: and only had about thirty or forty seats. And I

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Speaker 1: had the city of Cincinnati come to me and the

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Speaker 1: mayor asking what I moved my brand to the banks

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Speaker 1: of Cincinnati. So I ended up being uh the first

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Speaker 1: male or female African American to be part of a

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Speaker 1: major multi mendoor development in the city of Cincinnati. UH

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Speaker 1: And I didn't take the the offer at first, but

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Speaker 1: with some of the leadership in Cincinnati, they thought it

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Speaker 1: would be a really great idea, and based on the

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Speaker 1: packages and the different things that I was offered, I

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Speaker 1: thought it would be a good idea too, but it

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Speaker 1: it ended up not being the best business move. So

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Speaker 1: I learned a lot of lessons, but for me, it

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Speaker 1: didn't mean I had to live in my lessons and

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Speaker 1: essentially just ended up making a really bad decision on

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Speaker 1: expanding my brand and pretty much lost everything. So I

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Speaker 1: always say, as an executive chef, I don't cook with politics,

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Speaker 1: and you know, that was just something that I wasn't

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Speaker 1: really familiar with, and I I pretty much ended up

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Speaker 1: being extremely famous in town for taking that deal and uh,

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Speaker 1: losing everything and then coming back. It's finally here the

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Speaker 1: season of celebration, and no matter how you celebrate with

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Speaker 1: family and friends, whether you're preparing for Reis magos or

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Speaker 1: Karamu lighting the Manura, are going to midnight mass, Coals

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Speaker 1: you by the United States Forest Service and the ad Council.

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Speaker 1: Adoption of teams from foster care is a topic not

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Speaker 1: enough people know about, and we're here to change that.

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Speaker 1: I'm April Dinnuity, host of the new podcast Navigating Adoption,

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Speaker 1: presented by adopt us Kids. Each episode brings you compelling,

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Speaker 1: real life adoption stories told by the families that lived them,

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Speaker 1: with commentary from experts. Visit adopt us Kids dot org.

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Speaker 1: Slash podcasts are subscribed to Navigating Adoption presented by adopt

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Speaker 1: Us Kids, brought to you by the U. S. Department

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Speaker 1: of Health and Human Services, Administration for Children and Families

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Speaker 1: and the Council. Well know, that just shows about money

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Speaker 1: making conversation. It's also about advice. Is also I always

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Speaker 1: like to take those little nuggets because you say, you

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Speaker 1: learned a couple of lessons about this. Because you want

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Speaker 1: to show about the success of Cree Malicious and storage nationwide,

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Speaker 1: you to make an appearance on um Ellen Show, which

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Speaker 1: is a national TV appearance. When you say, because I

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Speaker 1: always tell people, you know, follow your dream and a

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Speaker 1: lot of times people will give your advice, but they

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Speaker 1: have no like I said, they have no bone in

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Speaker 1: the fight or no financial commitment and fight dis you

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Speaker 1: got good ideas. So that seems to me what happened.

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Speaker 1: A lot of people a lot of good ideas and

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Speaker 1: it's for sure the city is gonna support you. You

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Speaker 1: know everybody. The traffic is going to be natural down there.

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Speaker 1: What lessons did you learn? Because a lot of people

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Speaker 1: get these these big opportunities and these good suggestions, but

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Speaker 1: they need to do their homework on the suggestion. Correct,

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Speaker 1: that's correct. You know you first of all, you need

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Speaker 1: to to research things more. Um, it's about partnerships. Uh.

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Speaker 1: If everyone in a partnership is a good steward and

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Speaker 1: everyone's doing exactly what they committed to do and what

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Speaker 1: they say that they're going to do, things should work

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Speaker 1: out right. But when you have a partnership and there's

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Speaker 1: uh other agendas and people aren't willing to make sure

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Speaker 1: you're successful, or maybe you were offered something just as

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Speaker 1: upon maybe you were it was a token situation. Um.

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Speaker 1: Every business should have the opportunity to succeed or fail

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Speaker 1: on its own merits. UM. I went through a lot

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Speaker 1: being called the N word, a great amount of racism. UM.

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Speaker 1: You know, I I struggled with a lot from uh

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Speaker 1: the African American community, some that felt that, you know,

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Speaker 1: perhaps I was leaving them behind, when essentially I was

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Speaker 1: really trying to expand my brand and really take care

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Speaker 1: of my family. UH. Dealt with a lot with the

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Speaker 1: Caucasian community that really felt like I didn't have the

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Speaker 1: right to be on the banks on the riverfront with

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Speaker 1: a beautiful restaurant. UM. So you know, I kind of

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Speaker 1: caught it from both ends. But through all of that,

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Speaker 1: I was able to create cremolicious and Um, just deal

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Speaker 1: with things on the other end and staying really really focused.

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Speaker 1: So I always say that if you're going to be

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Speaker 1: involved in something, understand the rules of the game. If

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Speaker 1: you're gonna suit up. Because I didn't sit on the

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Speaker 1: bench right I was in the game, you know, and

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Speaker 1: I'm the type of entrepreneur I'm just gonna go for it,

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Speaker 1: and fear paralyzes us. We have to understand that at

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Speaker 1: the end of the day, you just got to go

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Speaker 1: for your dreams. You know. You have to understand that

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Speaker 1: these are the rules and they're not gonna be fair.

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Speaker 1: And we can't sit around and say, oh, I didn't

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Speaker 1: get the same treatment, because you're not gonna be be

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Speaker 1: treated the same, especially as a minority business. And you

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Speaker 1: have to own everything. I own all of my mistakes.

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Speaker 1: I own all decisions I'm made. I'm a human, right,

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Speaker 1: we all make mistakes. Um, we all are human. Uh.

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Speaker 1: In business, we're learning. I said, my situation was a

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Speaker 1: little bit more public, but I was able to really

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Speaker 1: give a lot of minority chefs and opportunity to shine,

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Speaker 1: give them a platform to be leaders, give them a

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Speaker 1: platform to be a part of something great. So we

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Speaker 1: have to understand that even if it's five seconds on

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Speaker 1: the clock and I get the ball on the fifty

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Speaker 1: yard line, I'm going for it. So I got a

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Speaker 1: fifty fifty chance of either making a touchdown or I'm

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Speaker 1: gonna get thrown to the ground. But at the end

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Speaker 1: of the day, there's always another day to play, you know,

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Speaker 1: And that's where I'm at. Well, you're fantastic. You're articulated

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Speaker 1: as well as I would have wanted to articulated to

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Speaker 1: people who are watching this or who are listening to

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Speaker 1: its own podcast. It's about money making conversation. Now, your

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Speaker 1: desserts and your and your bio say, you craft your

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Speaker 1: desserts by harnessing the familiar experience that Southern comfort food brings,

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Speaker 1: blended with culinary artistry, which is your skill level. I'm

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Speaker 1: just an eater, okay, But it's the art that you

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Speaker 1: put it together. Because when I dug into your ice

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Speaker 1: cream and you was watching me, you know, I saw,

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Speaker 1: I saw the vanilla waitfer, you know, the red velvet

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Speaker 1: tasted like red velvet. Talk about that whole process, because,

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Speaker 1: like you said, you wanted to make sure that that

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Speaker 1: cookie wasn't soggy. You wanted to make sure that the

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Speaker 1: dessert felt like the dessert that you were selling on

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Speaker 1: the as far as the brand of the name, because

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Speaker 1: I'm gonna we're gonna get into the name of your

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Speaker 1: funny dessert names that you put on here. But talk

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Speaker 1: about that process and and then you know, because some

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Speaker 1: people say, some people level of satisfaction could stop here,

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Speaker 1: but you pushed it beyond their satisfaction to reach your standards. Correct, So,

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Speaker 1: criminals is it's it's not just the dessertest and experience,

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Speaker 1: you know, I want to take you on a journey

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Speaker 1: where the storytellers right we we want to take you

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Speaker 1: to better times. There's so many unprecedented times that we're having,

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Speaker 1: you know, in the world right now, and I just

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Speaker 1: want to let people understand that, you know, we all

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Speaker 1: have something in common. We're not that different. We all

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Speaker 1: love ice cream, right a different theoriations of ice cream,

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Speaker 1: whether we're vegan or lactose intolerant. We want to make

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Speaker 1: sure that crem Alicious is in a dessert category of

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Speaker 1: its own. There there is no other ice cream on

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Speaker 1: the market like crem Alicious at this point, and I

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Speaker 1: don't feel there will be because we all have our

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Speaker 1: own niches and I felt like I can carve my

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Speaker 1: own niche by first of all, being extremely authentic, um

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Speaker 1: making sure that we have good comfort foods to basically

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Speaker 1: comfort us during these crazy moments that we're having in life.

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Speaker 1: You know, when you eat that slap your MoMA banana pudding,

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Speaker 1: it just makes you feel happy coward to the customers,

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Speaker 1: they you know, it's just so funny and different parts

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Speaker 1: of the world just looking at some of the video

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Speaker 1: they always say, oh my god, I just feel happy, right,

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Speaker 1: And so, you know, just taking that second to just

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Speaker 1: enjoy your dessert, making sure that that's sweet potato pie

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Speaker 1: taste exactly like a slice of sleep potato pie. You

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Speaker 1: having those notes of nutmeg and sentiment and fresh vanilla

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Speaker 1: bean and a pureade of uh sweet potato with the

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Speaker 1: actual butter butter not crush. I mean, you know, like

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Speaker 1: we need that short red crust and and everything in

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Speaker 1: that dessert is homemade and it's from an actual recipe

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Speaker 1: that came from my mom and my grandmother's kitchen. So

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Speaker 1: I just want people to experience that and not just

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Speaker 1: have some ice cream and a pine. I just want

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Speaker 1: to be a part of their lives and the experience

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Speaker 1: at that moment you're now, I gotta come on end. Now,

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Speaker 1: you kind of mentioned a little you teased us a

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Speaker 1: little bit on some of those names. I almost lew

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Speaker 1: everybody down. She was just not throwing out names to

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Speaker 1: be funny. Those are some of the actual names on

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Speaker 1: the actual cardins of like off ice can by Now.

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Speaker 1: This morning I got a pride to my interview with her.

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Speaker 1: I ordered. You can order what they called the seven

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Speaker 1: Indulgent flavors. There's seven of them. You can order seven.

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Speaker 1: Nice little discount you get on it if they ship

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Speaker 1: it immediately via ups Already I ordered this morning. I

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Speaker 1: already got my notice or flee for hours later that

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Speaker 1: the shipment is on the way. That's how fast they operate.

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Speaker 1: The packaging is fantastic. Let's let's let's go before I

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Speaker 1: start getting into flavors. The packaging because and how did

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Speaker 1: you come up with the name cream malicious? Because instead

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Speaker 1: of delicious, I wanted it to be cream malicious, you know, um,

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Speaker 1: just whimsical, Like I didn't want it to upscale because

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Speaker 1: this is an upscale dessert, but I feel like upscale

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Speaker 1: casual um Southern um mainly just a Southern sojourn, you know,

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Speaker 1: just like really like a Surrey where you're just like,

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Speaker 1: you know, just having an amazing time and and dancing

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Speaker 1: and just just enjoying everything that there is to enjoy

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Speaker 1: about this particular dessert and just the cream nous of it.

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Speaker 1: It's really really creamy. Um. It's a lot more creamier

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Speaker 1: than most and it's a super premium item, so it's

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Speaker 1: it really is a very high high product that we've

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Speaker 1: made very decadent and very indulgent as well, so we

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Speaker 1: didn't spare on anything. We do not use any artificial

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Speaker 1: flavoring or covering. Um. We don't use a lot of

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Speaker 1: high fruit toast, corn syrup or anything like that. So,

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Speaker 1: you know, while it does have a lot of calories,

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Speaker 1: I don't suggest eating a whole uh pint if you're

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Speaker 1: looking out for those calories. But if you are gonna cheat,

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Speaker 1: I need you to cheat with cream Alicious. I'm just

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Speaker 1: gonna let you know I did eat a whole paint.

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Speaker 1: In fact, how many when you visited me? How many

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Speaker 1: did you leave me? But what about seven? I left you?

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Speaker 1: The seven and dolge in flavors? We have all two left, okay,

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Speaker 1: my staff my staff ate one total. You know, we

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Speaker 1: all sampled a little bit of but I'll just tell

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Speaker 1: you they probably consume one. So so that statement about

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Speaker 1: don't eat one, consume one, I've done that, and I

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Speaker 1: apologizeally was just that good, you know, I put it on.

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Speaker 1: I even had fun. I had a slice of sweet

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Speaker 1: potato pie and I put my little, my little cream

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Speaker 1: alicious sweet potato pie right on the top. And then

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Speaker 1: I had the slice of peach cobbler. I was just

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Speaker 1: having fun with you because I can bake as well.

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Speaker 1: So my kitchen up. I just happen to we got

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Speaker 1: I happened to put it out there, and so I'm

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Speaker 1: gonna post you on Monday under my motivation On Monday,

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Speaker 1: I always post people on motivation about overcoming the arts,

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Speaker 1: and I want to post you and recognize you overcoming

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Speaker 1: an arts and now have established a national ice cream

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Speaker 1: and you're the queen of ice cream. You you're cream Malicious,

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Speaker 1: your Liz Rodgers, and I want to I want to

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Speaker 1: talk about that. But that's what you're trying to do

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Speaker 1: right now. You're trying to get your brain out there.

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Speaker 1: You're willing to become the face of your ice cream brand,

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Speaker 1: and that's important. Correct, It is very important. You can't.

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Speaker 1: I'm definitely not ashamed of of anything. You know, everyone

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Speaker 1: has a story. Um. You know, sometimes we just can't

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Speaker 1: keep getting so caught up in the things that we read.

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Speaker 1: I I just learned that just a regular person being

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Speaker 1: a chef and just a regular person, just um, being

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Speaker 1: involved with people writing stories and dealing with journalists and

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Speaker 1: news and media and different things. That was a different

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Speaker 1: world for me. That. You know, you can truly have

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Speaker 1: an interview and then it turns into something else that

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Speaker 1: and you know, you can be painted a different way.

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Speaker 1: But I feel like the people that know me and

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Speaker 1: understand these struggles and how hard it is to have

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Speaker 1: a small business. Um, what I'm doing and what I'm

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Speaker 1: trying to do, especially with the ice cream right now, Um,

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Speaker 1: I this scream Alicious is it's bigger than me, you know,

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Speaker 1: um being one of the first African American ice cream

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Speaker 1: manufacturers and mass production in the whole world today. You know,

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Speaker 1: I really want people to understand that this is really,

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Speaker 1: really a big deal. There's a lot of ice creams

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Speaker 1: out there on the shelf. Um. I went to a

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Speaker 1: lot of different retailers and I had many many doors

428
00:22:36,600 --> 00:22:39,400
Speaker 1: slammed in my face, you know, they were like, you know, hey,

429
00:22:39,440 --> 00:22:41,560
Speaker 1: you're a minority business, so we're not going to take

430
00:22:41,560 --> 00:22:44,280
Speaker 1: a chance on you, or they won't return your calls,

431
00:22:44,400 --> 00:22:47,400
Speaker 1: and um, then they taste your ice cream and then

432
00:22:47,720 --> 00:22:49,600
Speaker 1: there's all these things going on. Then you start to

433
00:22:49,600 --> 00:22:53,040
Speaker 1: get called. And I was really appreciative that Walmart and

434
00:22:53,160 --> 00:22:56,320
Speaker 1: Meyer and Chinooks just really took a chance on me.

435
00:22:57,119 --> 00:23:00,360
Speaker 1: Walmart is the biggest retailer in the world, and they

436
00:23:00,400 --> 00:23:03,440
Speaker 1: just really really believed in what I was trying to do.

437
00:23:03,840 --> 00:23:07,960
Speaker 1: Prior to everyone doing things for African American businesses, I

438
00:23:08,040 --> 00:23:11,160
Speaker 1: really just wanted crem Malicious to stand on its own,

439
00:23:11,560 --> 00:23:13,399
Speaker 1: you know. And I don't want to be a token.

440
00:23:13,520 --> 00:23:15,800
Speaker 1: I want to earn my space on the shelf and

441
00:23:15,840 --> 00:23:19,000
Speaker 1: compete just like anyone else. But I always say I'm

442
00:23:19,000 --> 00:23:22,240
Speaker 1: going to compete with myself because I'm I'm innovative, I'm

443
00:23:22,320 --> 00:23:26,400
Speaker 1: forever changing, going to ever be creative and really give

444
00:23:26,440 --> 00:23:30,400
Speaker 1: the consumer something different every time in your time before

445
00:23:30,520 --> 00:23:33,919
Speaker 1: a D and D fiber internet, what what are you

446
00:23:34,000 --> 00:23:36,280
Speaker 1: doing in the dungeon? It's the only place where the

447
00:23:36,280 --> 00:23:39,600
Speaker 1: bloody WiFi wax and you don't mind the spiders. Spiders,

448
00:23:39,760 --> 00:23:45,520
Speaker 1: let's fighters everywhere in the time after a DND fiber Internet.

449
00:23:45,600 --> 00:23:47,920
Speaker 1: It's nice having fast, reliable WiFi in the whole house

450
00:23:48,000 --> 00:23:50,960
Speaker 1: for sure. The dawn never better Internet era with a

451
00:23:51,160 --> 00:23:53,640
Speaker 1: d N d fib A limited availability and select areas.

452
00:23:53,720 --> 00:23:55,879
Speaker 1: Check eligibility at add dot com, slash get Fiber, A

453
00:23:55,920 --> 00:23:58,199
Speaker 1: T and T smart WiFi extenders may be required soul separately.

454
00:23:58,200 --> 00:24:02,840
Speaker 1: Restrictions apply. And we're live here outside the Perez family home,

455
00:24:03,000 --> 00:24:06,359
Speaker 1: just waiting for the and there they go, almost on time.

456
00:24:06,359 --> 00:24:09,160
Speaker 1: This morning. Mom is coming out the front door strong

457
00:24:09,200 --> 00:24:11,760
Speaker 1: with a double arm kid carry. Looks like Dad has

458
00:24:11,800 --> 00:24:14,960
Speaker 1: the bags. Daughter is bringing up the rear. Oh, but

459
00:24:15,119 --> 00:24:19,560
Speaker 1: the diaper bag wasn't closed. Diapers and toys are everywhere.

460
00:24:20,920 --> 00:24:24,040
Speaker 1: But Mom has just nailed the perfect car seat buckle

461
00:24:24,160 --> 00:24:27,200
Speaker 1: for the toddler. And now the eldest daughter, who looks

462
00:24:27,240 --> 00:24:29,879
Speaker 1: to be about nine or ten, has secured herself in

463
00:24:29,880 --> 00:24:34,400
Speaker 1: the booster seat. Dad zips the bag clothes and they're off. Ah,

464
00:24:34,440 --> 00:24:36,800
Speaker 1: but looks like Mom doesn't realize her coffee cup is

465
00:24:36,840 --> 00:24:41,000
Speaker 1: still on the roof of the car and there it goes. Oh,

466
00:24:41,440 --> 00:24:44,400
Speaker 1: that's a shame that mug was a fan favorite. Don't

467
00:24:44,440 --> 00:24:47,000
Speaker 1: sweat the small stuff. Just nailed the big stuff, like

468
00:24:47,040 --> 00:24:48,840
Speaker 1: making sure your kids are buckled correctly in the right

469
00:24:48,880 --> 00:24:51,040
Speaker 1: seat for their agent's eyes. Learn more n h t

470
00:24:51,200 --> 00:24:53,760
Speaker 1: s A dot gov slash the Right Seat visits h

471
00:24:54,440 --> 00:24:57,720
Speaker 1: s A dot gov slash the Right Seat, brought to

472
00:24:57,720 --> 00:25:01,159
Speaker 1: you by MITZA and the AD Council. What grows in

473
00:25:01,200 --> 00:25:04,600
Speaker 1: the forest trees? Sure you know what else grows in

474
00:25:04,600 --> 00:25:08,440
Speaker 1: the forest, Our imagination, our sense of wonder, and our

475
00:25:08,480 --> 00:25:11,800
Speaker 1: family bonds grow too, because when we disconnect from this

476
00:25:14,200 --> 00:25:18,879
Speaker 1: and connect with this, we reconnect with each other. The

477
00:25:18,960 --> 00:25:21,960
Speaker 1: forest is closer than you think. Find a forest near

478
00:25:22,040 --> 00:25:25,280
Speaker 1: you and start exploring. I Discover the Forest dot org.

479
00:25:25,600 --> 00:25:28,159
Speaker 1: Brought to you by the United States Forest Service and

480
00:25:28,240 --> 00:25:31,400
Speaker 1: the AD Council. Well, you know, let's let's go down

481
00:25:31,440 --> 00:25:35,400
Speaker 1: these indulge in flavors that I'm about to receive, and uh,

482
00:25:35,560 --> 00:25:36,960
Speaker 1: I'm gonna stay. What I'm gonna do is when I

483
00:25:36,960 --> 00:25:38,640
Speaker 1: get them, I'm gonna stack them all up in front

484
00:25:38,640 --> 00:25:39,960
Speaker 1: of me, and I'm gonna take a picture and send

485
00:25:40,000 --> 00:25:41,760
Speaker 1: it to you. I'm gonna post it, you know, because

486
00:25:41,760 --> 00:25:45,359
Speaker 1: everybody know I love switch. Now you have ain't ponies,

487
00:25:46,280 --> 00:25:51,800
Speaker 1: that's right, ponies, right, Yeah, ain't ponies, caramel pound cake.

488
00:25:51,920 --> 00:25:55,600
Speaker 1: Now and then you have uh, you have Writer's Rain,

489
00:25:56,040 --> 00:26:04,600
Speaker 1: red velvet cheesecake. Thickest these become pie. M slap your mama,

490
00:26:04,840 --> 00:26:09,200
Speaker 1: Banana pudding, porch light peach cobbler. We all know, you

491
00:26:09,320 --> 00:26:11,600
Speaker 1: know hood you know about that porch light. Boy, if

492
00:26:11,600 --> 00:26:14,240
Speaker 1: you got home before that light, that's all we're gonna

493
00:26:14,280 --> 00:26:16,240
Speaker 1: have a problems. I had that conversation with my dad

494
00:26:16,320 --> 00:26:21,040
Speaker 1: several times growing up. Uncle Charles Brown sugar bourbon cake

495
00:26:22,040 --> 00:26:28,800
Speaker 1: and then Grandma Ggs sweep potato pie. Now, those stories.

496
00:26:29,119 --> 00:26:32,959
Speaker 1: You know, people need to understand the history of the

497
00:26:33,000 --> 00:26:35,560
Speaker 1: South with the desserts. You know, the red velvet cake

498
00:26:36,080 --> 00:26:41,440
Speaker 1: was considered a celebration cake when African Americans received their freedom. Uh,

499
00:26:41,480 --> 00:26:43,879
Speaker 1: porchlight peach cobbers, just like what you said, you know,

500
00:26:44,040 --> 00:26:46,920
Speaker 1: like we'll lead the light on for you. You're welcome,

501
00:26:47,800 --> 00:26:50,600
Speaker 1: this house is safe. You know, it's it was just,

502
00:26:51,240 --> 00:26:54,520
Speaker 1: you know, it was just really a big thing, you know. Um,

503
00:26:54,560 --> 00:26:56,680
Speaker 1: I have one called white Cake that will be out

504
00:26:56,720 --> 00:27:00,119
Speaker 1: this summer, and it's a Southern white cake and was

505
00:27:00,160 --> 00:27:01,679
Speaker 1: one of the first cakes that they made in the

506
00:27:01,720 --> 00:27:06,000
Speaker 1: South and it was considered a peace offering cake. Um. Ponies,

507
00:27:06,040 --> 00:27:09,320
Speaker 1: caramel pound cake. She was my godmother and she actually

508
00:27:09,400 --> 00:27:12,040
Speaker 1: made that pound cake and a cast are and skillet

509
00:27:12,359 --> 00:27:15,639
Speaker 1: that was passed down from generation to generation to her

510
00:27:15,720 --> 00:27:19,320
Speaker 1: daughter Patricia and they still have this cast aren't skillet.

511
00:27:19,359 --> 00:27:23,000
Speaker 1: And then finally, um, Uncle Charles Brown Shutter bourbon. You know,

512
00:27:23,080 --> 00:27:25,639
Speaker 1: everybody has the Uncle Charles that that was the cool

513
00:27:25,760 --> 00:27:27,879
Speaker 1: uncle that you couldn't wait for him, the cameo. He

514
00:27:28,000 --> 00:27:31,080
Speaker 1: always had his brandy, always had his stash and his flask.

515
00:27:31,160 --> 00:27:33,960
Speaker 1: He's always drinking. But he was that uncle that everybody

516
00:27:34,000 --> 00:27:36,760
Speaker 1: loved and and couldn't wait to see at the holidays. So,

517
00:27:37,160 --> 00:27:40,240
Speaker 1: you know, crimal Isia's is each one of those brands.

518
00:27:40,280 --> 00:27:44,800
Speaker 1: They're very authentic. They're about real people, real times, real stories,

519
00:27:44,840 --> 00:27:47,680
Speaker 1: and we tell the stories where the storytellers. So people

520
00:27:47,720 --> 00:27:49,920
Speaker 1: should know what they're eating. They should be a part

521
00:27:50,400 --> 00:27:53,800
Speaker 1: of each one of those flavors. I feel that someone

522
00:27:53,920 --> 00:27:56,960
Speaker 1: can actually relate to uh a better times, you know,

523
00:27:57,080 --> 00:28:00,000
Speaker 1: in their lives and their family. Now, dude, are we are?

524
00:28:00,119 --> 00:28:02,920
Speaker 1: Do we see any cream Alicious ice cream stands or

525
00:28:02,960 --> 00:28:05,600
Speaker 1: pop up stands? Uh that's coming along the way because

526
00:28:05,840 --> 00:28:07,600
Speaker 1: it sounds so fun. It sounds like in the middle

527
00:28:07,640 --> 00:28:10,360
Speaker 1: of the summer, I should see a cream alias pop

528
00:28:10,440 --> 00:28:13,720
Speaker 1: up somewhere just to surprise people, or some of some

529
00:28:13,800 --> 00:28:15,840
Speaker 1: quick stories that that will pop up during the summer

530
00:28:15,920 --> 00:28:18,600
Speaker 1: selling this brand, of serving this brand because it's so

531
00:28:18,640 --> 00:28:21,960
Speaker 1: fun that your storytelling is amazing and so authentic. That's

532
00:28:22,000 --> 00:28:23,960
Speaker 1: what I love about it because you know, like you said,

533
00:28:23,960 --> 00:28:26,800
Speaker 1: when you just said, Grandma, g G, I know, Grandma,

534
00:28:26,880 --> 00:28:28,920
Speaker 1: and then you have slapped your mama. You know, that's

535
00:28:28,960 --> 00:28:32,000
Speaker 1: like a running to a ball that foods making slap

536
00:28:32,000 --> 00:28:34,639
Speaker 1: your mama. Boy, I'm telling you. You know, we know

537
00:28:34,920 --> 00:28:37,560
Speaker 1: we've heard that so many times growing up, but every

538
00:28:37,560 --> 00:28:39,840
Speaker 1: time we heard it, we smiled, we laughed, and so

539
00:28:40,160 --> 00:28:41,760
Speaker 1: that's what you were saying, Like you said, you know,

540
00:28:42,080 --> 00:28:44,120
Speaker 1: love not hate. You want your ice cream to bring

541
00:28:44,160 --> 00:28:46,800
Speaker 1: people together. And that's part of your brand, and that's

542
00:28:46,800 --> 00:28:49,040
Speaker 1: part of your matra that you really believe it and

543
00:28:49,080 --> 00:28:54,000
Speaker 1: you're really selling correct right and you know it's it's

544
00:28:54,080 --> 00:28:58,720
Speaker 1: it's crazy because you know, what is what is your purpose?

545
00:28:58,800 --> 00:29:01,680
Speaker 1: You know, like if you open that top, it clearly

546
00:29:01,680 --> 00:29:03,600
Speaker 1: says there's a dream in every scoop And I really

547
00:29:03,640 --> 00:29:07,280
Speaker 1: believe that because even though it was hard, you know,

548
00:29:07,360 --> 00:29:10,160
Speaker 1: I felt like I wanted to give up, you know sometimes,

549
00:29:10,200 --> 00:29:12,600
Speaker 1: and and I didn't, you know, I I persevered. It's

550
00:29:12,640 --> 00:29:16,360
Speaker 1: almost I always tell the story, Um, we all have

551
00:29:16,800 --> 00:29:19,800
Speaker 1: driven in a car, driving on fumes, hoping the goodness

552
00:29:19,840 --> 00:29:21,880
Speaker 1: that we can get to the exit to get some

553
00:29:21,960 --> 00:29:24,840
Speaker 1: gas before we run out. And that's what hope is.

554
00:29:25,400 --> 00:29:28,880
Speaker 1: Hope for me, if you me, even when I went

555
00:29:28,920 --> 00:29:32,960
Speaker 1: through so many failures and successes of launching my brands

556
00:29:32,960 --> 00:29:35,440
Speaker 1: and my restaurants, you know, I was like, please just

557
00:29:35,520 --> 00:29:37,640
Speaker 1: let me get to the exit and fill up, you know,

558
00:29:37,840 --> 00:29:40,400
Speaker 1: on hope and so that I can get right back

559
00:29:40,440 --> 00:29:42,840
Speaker 1: on the on the road. So for me, it wasn't

560
00:29:43,080 --> 00:29:46,160
Speaker 1: about the destination because I know exactly what that destination

561
00:29:46,240 --> 00:29:48,600
Speaker 1: is and where I'm going. It's more about the journey.

562
00:29:49,080 --> 00:29:50,760
Speaker 1: Who am I meeting along the way? You know, I

563
00:29:51,120 --> 00:29:53,440
Speaker 1: may stop off at this town, I may you know,

564
00:29:53,560 --> 00:29:56,720
Speaker 1: meet this person, and maybe this person may even get

565
00:29:56,720 --> 00:29:58,440
Speaker 1: in the car with me and ride with me to

566
00:29:58,520 --> 00:30:00,560
Speaker 1: a town here and there, you know, few miles, and

567
00:30:00,560 --> 00:30:01,680
Speaker 1: then they got to get out of the car and

568
00:30:01,720 --> 00:30:04,720
Speaker 1: then I realized, you know what I'm dealing with. But

569
00:30:05,520 --> 00:30:08,160
Speaker 1: even in those lessons, you know, you know what dead

570
00:30:08,240 --> 00:30:11,360
Speaker 1: ends are, you know, what street to turn down. You

571
00:30:11,400 --> 00:30:13,360
Speaker 1: know what's gonna work and what's not, and then you're

572
00:30:13,440 --> 00:30:17,240
Speaker 1: you're you're learning, and I'm praying to you know, launch

573
00:30:17,280 --> 00:30:22,560
Speaker 1: my foundation because that's essentially why I launched Crimalicious. Because

574
00:30:22,560 --> 00:30:24,240
Speaker 1: there is a dream in every scoop and there are

575
00:30:24,520 --> 00:30:29,360
Speaker 1: many entrepreneurs out there that they're afraid. They're afraid to fail,

576
00:30:29,880 --> 00:30:32,360
Speaker 1: and I just want to say today, don't be afraid

577
00:30:32,400 --> 00:30:35,920
Speaker 1: to fail. You have absolutely nothing to lose. You may

578
00:30:36,160 --> 00:30:39,600
Speaker 1: make the more you try and the more you go

579
00:30:39,720 --> 00:30:41,959
Speaker 1: for it, You're eventually gonna make it. And I just

580
00:30:42,000 --> 00:30:44,080
Speaker 1: want you guys to know that I'm here. I'm looking

581
00:30:44,120 --> 00:30:47,240
Speaker 1: for you, like Professor Xavier your on x men, like

582
00:30:47,280 --> 00:30:50,800
Speaker 1: I'm looking for those entrepreneurs that I can help build

583
00:30:50,840 --> 00:30:54,720
Speaker 1: teams around them, give them resources. It's not like somebody

584
00:30:54,720 --> 00:30:56,840
Speaker 1: can come and give you five million dollars, but that's

585
00:30:56,880 --> 00:30:59,760
Speaker 1: not gonna guarantee your success or that you're gonna stand

586
00:30:59,760 --> 00:31:03,560
Speaker 1: busy us right. Multimillion dollar brands have money injected into

587
00:31:03,600 --> 00:31:06,560
Speaker 1: them all time. What we need as minority businesses is

588
00:31:06,800 --> 00:31:08,840
Speaker 1: we need c p a s. We need advisors, we

589
00:31:08,880 --> 00:31:11,880
Speaker 1: need attorneys, we need people that's going to help us

590
00:31:12,040 --> 00:31:15,120
Speaker 1: with our operations. We need to learn how to build teams.

591
00:31:15,440 --> 00:31:18,240
Speaker 1: We need to learn and have resources that's going to

592
00:31:18,360 --> 00:31:22,240
Speaker 1: sustain our business. And through buying a point, if you're

593
00:31:22,240 --> 00:31:25,920
Speaker 1: buying a point, what I'm praying to build is you

594
00:31:25,960 --> 00:31:30,000
Speaker 1: are inadvertently helping another entrepreneur with their dream. That's why

595
00:31:30,040 --> 00:31:31,640
Speaker 1: I say there's a dream in every scoop. So I

596
00:31:31,720 --> 00:31:33,840
Speaker 1: just want people to understand that they can be a

597
00:31:33,840 --> 00:31:36,560
Speaker 1: part of something great through this point because that's what

598
00:31:36,640 --> 00:31:41,880
Speaker 1: it's all about for me. Wow, you are incredible. I'm

599
00:31:41,880 --> 00:31:45,120
Speaker 1: just gonna tell you that right now. Interview with six people,

600
00:31:45,640 --> 00:31:48,560
Speaker 1: the gems you're dropping, Dr George Fraser is the closest

601
00:31:48,600 --> 00:31:50,600
Speaker 1: I've had on this show that comes that has come

602
00:31:50,640 --> 00:31:53,720
Speaker 1: to you as far as being able to recognize that

603
00:31:53,800 --> 00:31:56,360
Speaker 1: the battles of being an entrepreneur and how to advise

604
00:31:56,640 --> 00:32:00,080
Speaker 1: and also how to inspire. You are incredible that you

605
00:32:00,320 --> 00:32:03,280
Speaker 1: before we leave, the cream Alicious brand is expanding. You

606
00:32:03,320 --> 00:32:05,440
Speaker 1: said you have some vegan products that are coming out.

607
00:32:05,720 --> 00:32:07,920
Speaker 1: Are the other line brands that we need to know

608
00:32:07,960 --> 00:32:11,040
Speaker 1: about before we wrap up the interview pre Militias does

609
00:32:11,120 --> 00:32:13,960
Speaker 1: have a vegan line coming out this summer and an

610
00:32:14,000 --> 00:32:19,120
Speaker 1: additional seven flavors, UM, like the apple Cobbler, the Piece

611
00:32:19,160 --> 00:32:22,880
Speaker 1: and Quiet Cake. We have a strawberry crunch cake. We

612
00:32:22,960 --> 00:32:27,440
Speaker 1: have a Mama Woes chocolate Brownie. We have Baby Listen

613
00:32:27,840 --> 00:32:31,560
Speaker 1: and that Baby Listen is a white chocolate brownie. So

614
00:32:31,640 --> 00:32:34,280
Speaker 1: I don't know if you've ever had the Applebee's white

615
00:32:34,360 --> 00:32:38,640
Speaker 1: chocolate brownie. UM with the maple crema, I mean, we

616
00:32:38,720 --> 00:32:43,200
Speaker 1: have some really amazing flavors. And then for the vegan line, UM,

617
00:32:43,240 --> 00:32:47,560
Speaker 1: I pretty much developed a Southern mimosa and sangria line,

618
00:32:47,600 --> 00:32:51,080
Speaker 1: so it's dairy free UM and it's completely made with

619
00:32:51,120 --> 00:32:56,040
Speaker 1: fresh juices and fruit. So we'll have people that are

620
00:32:56,160 --> 00:32:59,040
Speaker 1: a little bit more health conscious and vegan. And if

621
00:32:59,080 --> 00:33:01,040
Speaker 1: you're lactose and tap on right, I just wanted to

622
00:33:01,040 --> 00:33:03,520
Speaker 1: create a line for you as well. UM. And so

623
00:33:03,560 --> 00:33:05,960
Speaker 1: we have some really amazing things. And Cremolicius does have

624
00:33:06,000 --> 00:33:08,560
Speaker 1: a complete pros and dessert line. So each one of

625
00:33:08,600 --> 00:33:11,080
Speaker 1: those points that you have, they have a Kike, a

626
00:33:11,200 --> 00:33:14,480
Speaker 1: cobra or pie to go with those points. Every every

627
00:33:14,520 --> 00:33:20,360
Speaker 1: dessert is a match for the point. Wow, thank you,

628
00:33:20,360 --> 00:33:23,320
Speaker 1: You're incredible. Now you know when that line comes up,

629
00:33:23,440 --> 00:33:27,600
Speaker 1: you got your boy? Okay, now you got me right,

630
00:33:27,680 --> 00:33:30,280
Speaker 1: you got me right, Come on now, because because I

631
00:33:30,320 --> 00:33:33,320
Speaker 1: got this already, I got this already. It's coming this week.

632
00:33:33,440 --> 00:33:37,160
Speaker 1: I'm gonna take some photos putting on social media. More important. Congratulations,

633
00:33:37,320 --> 00:33:39,480
Speaker 1: I'm a fan. I'll be there whenever you need this

634
00:33:39,560 --> 00:33:42,160
Speaker 1: phone call of support. We're gonna sit down and talk

635
00:33:42,160 --> 00:33:45,280
Speaker 1: about some marketing ideas because you really really are special

636
00:33:45,600 --> 00:33:47,760
Speaker 1: and the world needs to hear your story. Okay, Liz,

637
00:33:48,320 --> 00:33:51,440
Speaker 1: thank you sir, and I appreciate you and your team's support.

638
00:33:52,240 --> 00:33:55,280
Speaker 1: I just really wanna, you know, just ask that you know,

639
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