1 00:00:00,120 --> 00:00:03,320 Speaker 1: Everyone gets their cravings while watching the games, and no 2 00:00:03,360 --> 00:00:06,440 Speaker 1: one wants to be the one to miss the big play. Well, 3 00:00:06,480 --> 00:00:10,240 Speaker 1: now Grubhub's got you covered. From the extras to the essentials. 4 00:00:10,400 --> 00:00:13,600 Speaker 1: Grubhub now delivers all your go to convenience items all 5 00:00:13,680 --> 00:00:17,040 Speaker 1: day long. Whether it's that late night snack craving or 6 00:00:17,079 --> 00:00:19,520 Speaker 1: you forgot to get the paper towels from the grocery store. 7 00:00:19,920 --> 00:00:23,000 Speaker 1: Enjoy convenience delivered right to your door, just in the 8 00:00:23,079 --> 00:00:25,880 Speaker 1: nick of time, and you'll never have to leave the house. 9 00:00:26,440 --> 00:00:28,960 Speaker 1: Order your convenience items through the grub Hub app or 10 00:00:29,040 --> 00:00:32,440 Speaker 1: online today. Welcome in to the Giants Huddle podcast, brought 11 00:00:32,520 --> 00:00:34,960 Speaker 1: to you by a WS, the proud partner of the 12 00:00:34,960 --> 00:00:38,560 Speaker 1: New York Football Giants. I'm Madelinburg, joined today by NFL 13 00:00:38,640 --> 00:00:42,440 Speaker 1: Networks analytics expert Cynthia Freeland. I almost want with analytics 14 00:00:42,479 --> 00:00:44,960 Speaker 1: analysts because I was just trying to flex on that. 15 00:00:44,960 --> 00:00:51,000 Speaker 1: That was a big flex times fast. Thanks, actual time. Actually, 16 00:00:52,640 --> 00:00:54,360 Speaker 1: thanks you're taking the time with us today. We're out 17 00:00:54,360 --> 00:00:57,240 Speaker 1: here at the NFL Combine, taken in a lot of data. 18 00:00:57,280 --> 00:00:59,240 Speaker 1: I mean, analytics is a word that it seems like 19 00:00:59,280 --> 00:01:03,160 Speaker 1: people think a new wave of things, but really gathering 20 00:01:03,240 --> 00:01:06,120 Speaker 1: data and information has always been around, So how do 21 00:01:06,160 --> 00:01:08,520 Speaker 1: you explain the way that the collection of it all 22 00:01:08,600 --> 00:01:10,840 Speaker 1: is evolved? I mean, basically it's a tool for the 23 00:01:10,840 --> 00:01:13,800 Speaker 1: tool kid. And the interesting part about how it's evolved 24 00:01:13,840 --> 00:01:16,800 Speaker 1: is that technology has really enabled us to look at 25 00:01:16,880 --> 00:01:19,360 Speaker 1: new data sets. So next you stats of course, which 26 00:01:19,400 --> 00:01:23,319 Speaker 1: really started in you get more GPS based data, but 27 00:01:23,360 --> 00:01:25,960 Speaker 1: then different technologies like computer vision which allows you to 28 00:01:26,000 --> 00:01:29,080 Speaker 1: measure things back from before. You know, like I gotta 29 00:01:29,120 --> 00:01:31,600 Speaker 1: measure Mathias Knuka. That's like my college best friend right there. 30 00:01:31,640 --> 00:01:35,440 Speaker 1: So how to throw that into you know, love it um. 31 00:01:35,520 --> 00:01:38,759 Speaker 1: So long story short, it's really the technology that's enabled 32 00:01:38,800 --> 00:01:40,840 Speaker 1: us to look at things in a different way and 33 00:01:40,880 --> 00:01:43,840 Speaker 1: then work with coaches hand and glove to say what 34 00:01:43,920 --> 00:01:47,360 Speaker 1: am I looking at here? Does the data support this conclusion? 35 00:01:47,520 --> 00:01:49,960 Speaker 1: Or the coaches can say, hey, can you go kind 36 00:01:50,000 --> 00:01:52,840 Speaker 1: of research this because we're seeing this trend of like 37 00:01:52,920 --> 00:01:54,640 Speaker 1: if you look at some of the quarterbacks that have 38 00:01:54,680 --> 00:01:58,440 Speaker 1: been coming out of recent years, Joe Burrow, Patrick Mahomes 39 00:01:58,480 --> 00:02:01,200 Speaker 1: have this data where you know, is there something different 40 00:02:01,360 --> 00:02:03,200 Speaker 1: I'm seeing on the field that like when we play 41 00:02:03,200 --> 00:02:05,240 Speaker 1: a single high safety we get burnt, but when we 42 00:02:05,280 --> 00:02:07,560 Speaker 1: do to safety shells. Something is different, and then the 43 00:02:07,640 --> 00:02:09,280 Speaker 1: numbers can go back and support it and be like, 44 00:02:09,320 --> 00:02:12,000 Speaker 1: you're absolutely right, this is because of this, and it 45 00:02:12,360 --> 00:02:15,760 Speaker 1: just helps you deepen and enrich those conversations about strategy 46 00:02:15,960 --> 00:02:18,320 Speaker 1: so you can ultimately win more games, pick the right 47 00:02:18,400 --> 00:02:21,799 Speaker 1: draft prospects, figure out the right blend of people in 48 00:02:21,880 --> 00:02:24,600 Speaker 1: free agencies to acquire or pay or not, and kind 49 00:02:24,639 --> 00:02:26,440 Speaker 1: of put that out together. So what you're putting on 50 00:02:26,480 --> 00:02:29,600 Speaker 1: the field is absolutely your best strategic attempt to beat 51 00:02:29,639 --> 00:02:32,720 Speaker 1: your opponents, right, And so analytics isn't anything new. It's 52 00:02:32,760 --> 00:02:36,360 Speaker 1: just more information and it's just a new or a 53 00:02:36,400 --> 00:02:39,119 Speaker 1: different way of approaching. And you know, you've got your 54 00:02:39,160 --> 00:02:41,720 Speaker 1: model and your math equations that you plug in and 55 00:02:41,800 --> 00:02:44,400 Speaker 1: some of that. I still am just like how like 56 00:02:44,919 --> 00:02:47,960 Speaker 1: I can barely run an Excel spreadsheet. So how do 57 00:02:48,000 --> 00:02:50,320 Speaker 1: you kind of start Where do you start with these things? Well? 58 00:02:50,360 --> 00:02:52,720 Speaker 1: I started in the League office in two thousand and eight, 59 00:02:52,760 --> 00:02:54,920 Speaker 1: and I was working in finance, and I have a 60 00:02:54,960 --> 00:02:57,280 Speaker 1: finance background. When you obviously in New York, lots of 61 00:02:57,280 --> 00:02:59,800 Speaker 1: people have finance backgrounds. But I got a chance to 62 00:02:59,800 --> 00:03:02,640 Speaker 1: work in the League office on some some projects about 63 00:03:03,000 --> 00:03:05,480 Speaker 1: you know, figuring out, Okay, what's the right number of 64 00:03:05,600 --> 00:03:07,760 Speaker 1: games to put the best product on the field. Is 65 00:03:07,800 --> 00:03:11,360 Speaker 1: it sixteen regular season games and four pre seventeen and three. 66 00:03:11,560 --> 00:03:13,680 Speaker 1: You obviously see where we net it out, But in 67 00:03:13,720 --> 00:03:16,000 Speaker 1: doing so, you have to work with the competition committee. 68 00:03:16,040 --> 00:03:19,360 Speaker 1: So these awesome coaches who teach you what you're watching 69 00:03:19,400 --> 00:03:22,320 Speaker 1: on film and why teams win and why teams don't win, 70 00:03:22,440 --> 00:03:24,799 Speaker 1: or what's a high probability low probably what is the 71 00:03:25,080 --> 00:03:29,040 Speaker 1: philosophy behind more competitive games? Because ultimately, what you want 72 00:03:29,080 --> 00:03:31,280 Speaker 1: on the field is a game where you think you 73 00:03:31,320 --> 00:03:33,600 Speaker 1: can win any single game and you don't feel like 74 00:03:33,639 --> 00:03:36,520 Speaker 1: it's David versus Goliath in any game, and you want 75 00:03:36,840 --> 00:03:41,040 Speaker 1: more teams to be more playoff eligible games to happen longer. 76 00:03:41,520 --> 00:03:43,200 Speaker 1: And so that's what we tried to figure out, and 77 00:03:43,240 --> 00:03:45,680 Speaker 1: by kind of mapping together what happened on the field 78 00:03:45,920 --> 00:03:48,480 Speaker 1: to finance, that's where we came up with. That's where 79 00:03:48,520 --> 00:03:50,680 Speaker 1: I started writing those things. So it's all it's all finance. 80 00:03:50,720 --> 00:03:52,640 Speaker 1: It's all finance. It's the same things like Wall Street 81 00:03:52,640 --> 00:03:55,360 Speaker 1: trading stuff. For me, some people are more statistically inclined. 82 00:03:55,600 --> 00:04:01,320 Speaker 1: I'm a trader. There you go, that's is there anything 83 00:04:01,360 --> 00:04:03,280 Speaker 1: more annoying than having to run to the store and 84 00:04:03,320 --> 00:04:06,000 Speaker 1: freezing cold weather when all you want to do is 85 00:04:06,040 --> 00:04:09,760 Speaker 1: stream endlessly from the comfort of your couch, Or realizing 86 00:04:09,800 --> 00:04:13,240 Speaker 1: after just going to three different grocery stores that you 87 00:04:13,360 --> 00:04:16,920 Speaker 1: forgot the toilet paper and refuse to enter yet another 88 00:04:17,000 --> 00:04:19,960 Speaker 1: parking lot. Wouldn't it be nice to have someone appear 89 00:04:20,000 --> 00:04:23,120 Speaker 1: with the items you're missing right to your door. Well, now, 90 00:04:23,200 --> 00:04:26,520 Speaker 1: grub Hub's got you covered. Grubhub now delivers all your 91 00:04:26,520 --> 00:04:29,640 Speaker 1: go to convenience items all day long. Whether it's a 92 00:04:29,760 --> 00:04:32,560 Speaker 1: craving for something sweet during a commercial break, or you 93 00:04:32,680 --> 00:04:36,440 Speaker 1: forgot those bathroom essentials. Grubhub will deliver anything from the 94 00:04:36,440 --> 00:04:39,520 Speaker 1: convenience store right to your door and you'll never have 95 00:04:39,560 --> 00:04:42,200 Speaker 1: to leave the house. Order your convenience items through the 96 00:04:42,200 --> 00:04:46,560 Speaker 1: Grubhub app or online today. When you get to this 97 00:04:46,640 --> 00:04:49,080 Speaker 1: point of the season two though, when you're evaluating talent 98 00:04:49,120 --> 00:04:52,520 Speaker 1: and and also converting from college to pro. I mean, 99 00:04:52,600 --> 00:04:55,159 Speaker 1: it's it's football, but it's not really the same game. 100 00:04:55,680 --> 00:04:57,960 Speaker 1: How do you kind of take that data from college 101 00:04:58,320 --> 00:05:02,360 Speaker 1: and apply the necessary variables to show how it would translate? 102 00:05:02,440 --> 00:05:05,600 Speaker 1: Or can you you can um the way that Again, 103 00:05:05,640 --> 00:05:07,200 Speaker 1: another tool in the tool about just the way that 104 00:05:07,240 --> 00:05:10,039 Speaker 1: scouts go and say this one looks like this guy 105 00:05:10,160 --> 00:05:13,719 Speaker 1: reminds you hear comps. All of it's comp season. Oh 106 00:05:13,760 --> 00:05:16,560 Speaker 1: he's the next so and so. Right, But some of 107 00:05:16,600 --> 00:05:19,880 Speaker 1: that mathematically does work out. And people think about moneyball, 108 00:05:19,920 --> 00:05:21,560 Speaker 1: and they think about baseball, and there are guys who 109 00:05:21,600 --> 00:05:23,640 Speaker 1: are sluggers and home run hitters, and then there are 110 00:05:23,640 --> 00:05:26,159 Speaker 1: guys who are hit singles and doubles. And they're not 111 00:05:26,240 --> 00:05:28,880 Speaker 1: the same body type. They're not the same expectations of them. 112 00:05:29,040 --> 00:05:30,800 Speaker 1: They don't have the same you know, tools, and their 113 00:05:30,839 --> 00:05:33,320 Speaker 1: tool about from an athletic standpoint, is the same thing 114 00:05:33,400 --> 00:05:35,679 Speaker 1: for us. So you are having a supply. I'm looking 115 00:05:35,680 --> 00:05:37,400 Speaker 1: at some of these people who are I guess I'm 116 00:05:37,400 --> 00:05:39,360 Speaker 1: not only the only media now that the players are 117 00:05:39,400 --> 00:05:41,000 Speaker 1: now gone, but I was looking at them, and you 118 00:05:41,040 --> 00:05:43,600 Speaker 1: see different body types for wide receivers. Right, Some are 119 00:05:43,600 --> 00:05:47,440 Speaker 1: now like very tall and very good at you know, balls, 120 00:05:47,480 --> 00:05:49,440 Speaker 1: and more like you know, maybe like they're like a 121 00:05:49,480 --> 00:05:52,640 Speaker 1: forward in in in basketball. And some are more shifty 122 00:05:52,680 --> 00:05:55,279 Speaker 1: and small and they create more separation and they're speedier 123 00:05:55,320 --> 00:05:57,560 Speaker 1: in their first three yards off the line of scrimmage, 124 00:05:57,560 --> 00:06:00,400 Speaker 1: are really fast. So It's really about what what am 125 00:06:00,440 --> 00:06:02,520 Speaker 1: I looking at? What are the things that this thing 126 00:06:02,600 --> 00:06:04,400 Speaker 1: can and can't do? And I say thing because we 127 00:06:04,560 --> 00:06:07,839 Speaker 1: were every single position right, And then you map it 128 00:06:07,880 --> 00:06:10,440 Speaker 1: together with what's currently on your roster and where you 129 00:06:10,480 --> 00:06:13,159 Speaker 1: have needs and what your coach strategically thinks is going 130 00:06:13,200 --> 00:06:17,680 Speaker 1: to make you be the Eagles, for example, or the Cowboys. Cowboys? 131 00:06:19,120 --> 00:06:21,679 Speaker 1: Um Now, I mean when you look at the combine, 132 00:06:21,720 --> 00:06:23,880 Speaker 1: this is a big data gathering event, right. There are 133 00:06:23,880 --> 00:06:26,520 Speaker 1: a lot of events some guys choose to participate in all. 134 00:06:26,560 --> 00:06:28,280 Speaker 1: Some guys choose to participate in some. But are there 135 00:06:28,400 --> 00:06:31,360 Speaker 1: some that you think are more valuable or more predictive 136 00:06:31,600 --> 00:06:34,520 Speaker 1: for certain positions. I'm going to tell you something, and 137 00:06:34,560 --> 00:06:36,720 Speaker 1: all my analytics people are going to lose their minds. 138 00:06:37,200 --> 00:06:39,880 Speaker 1: This doesn't really matter. As long as people file into 139 00:06:39,920 --> 00:06:44,440 Speaker 1: a range that's acceptable. There are diminishing returns for these 140 00:06:44,440 --> 00:06:46,640 Speaker 1: guys who run blazing fast forwards. I mean it's fun. 141 00:06:47,160 --> 00:06:49,480 Speaker 1: I love fun. Sure, it's great for fun, But when 142 00:06:49,520 --> 00:06:51,280 Speaker 1: it comes to what happens on the field, like when 143 00:06:51,320 --> 00:06:53,320 Speaker 1: you put pads on and you're running a crossing rap, 144 00:06:53,480 --> 00:06:55,200 Speaker 1: it doesn't matter that you had four or three speed. 145 00:06:55,400 --> 00:06:57,240 Speaker 1: I mean it would matter if you had five three 146 00:06:57,600 --> 00:07:01,800 Speaker 1: not speed, the opposite of speeds five three slow whatever. Um, 147 00:07:01,839 --> 00:07:04,560 Speaker 1: but it would matter if that But between you know, 148 00:07:04,600 --> 00:07:07,000 Speaker 1: if you're falling in these acceptable ranges, none of that 149 00:07:07,080 --> 00:07:09,440 Speaker 1: stuff matters. But what you're really doing is you're giving 150 00:07:09,440 --> 00:07:13,120 Speaker 1: evaluators here a chance one to interview too. They go 151 00:07:13,160 --> 00:07:14,920 Speaker 1: through the process. It's like everything. It's like when we 152 00:07:14,960 --> 00:07:16,240 Speaker 1: went to college you had to take the SA T. 153 00:07:16,360 --> 00:07:17,960 Speaker 1: It's the same thing. You just have to go through 154 00:07:18,000 --> 00:07:20,560 Speaker 1: these things that gather the data doesn't mean anything at all. 155 00:07:21,000 --> 00:07:23,280 Speaker 1: And then ultimately, if you're falling out a range and 156 00:07:23,440 --> 00:07:26,160 Speaker 1: it makes them go a second look, either in a 157 00:07:26,200 --> 00:07:28,480 Speaker 1: good way or a second look in a bad way, 158 00:07:28,720 --> 00:07:30,760 Speaker 1: and you just don't want to do the bad one. 159 00:07:30,880 --> 00:07:32,760 Speaker 1: So these are all just really benchmarks that you have 160 00:07:32,840 --> 00:07:36,240 Speaker 1: to hit. And that's fair. And I think it maybe 161 00:07:36,280 --> 00:07:38,280 Speaker 1: don't tell my bosses that I said that. I won't. Well, 162 00:07:38,320 --> 00:07:41,000 Speaker 1: just only broadcasting figure it out. I'm sure they're listening 163 00:07:41,000 --> 00:07:43,680 Speaker 1: live right now, so thank you. UM. But I think 164 00:07:43,680 --> 00:07:46,120 Speaker 1: it's interesting too because you see some of these guys 165 00:07:46,160 --> 00:07:47,880 Speaker 1: that really put their name on a map, at least 166 00:07:47,880 --> 00:07:52,120 Speaker 1: in the public forum, and by these impressive performances, and 167 00:07:52,240 --> 00:07:54,320 Speaker 1: some of them it translates to success, and some of 168 00:07:54,320 --> 00:07:56,480 Speaker 1: them you know, like not so much. I mean we 169 00:07:56,520 --> 00:07:59,720 Speaker 1: saw Giants receiver John Ross, I mean his combine performance 170 00:07:59,720 --> 00:08:05,120 Speaker 1: was in leg legendary forty um. How much though, I mean, 171 00:08:05,360 --> 00:08:10,120 Speaker 1: especially the newer evolution and availability of GPS information and 172 00:08:10,160 --> 00:08:12,960 Speaker 1: the speed and data. How much is that data being 173 00:08:13,080 --> 00:08:16,560 Speaker 1: used by NFL teams or is it available the smart teams? 174 00:08:16,640 --> 00:08:18,920 Speaker 1: And I will say I know for a fact now 175 00:08:18,960 --> 00:08:21,120 Speaker 1: your new GM and your new coach, because I had 176 00:08:21,160 --> 00:08:23,240 Speaker 1: spent some time with the Bills last preseason, maybe you 177 00:08:23,240 --> 00:08:25,920 Speaker 1: guys can have me this preseason because well we'll work 178 00:08:25,960 --> 00:08:28,000 Speaker 1: it out. Well, it will be a team. No, that'd 179 00:08:28,000 --> 00:08:31,600 Speaker 1: be fun anyway. So is there anything more annoying than 180 00:08:31,640 --> 00:08:33,720 Speaker 1: having to run to the store and freezing cold weather 181 00:08:34,160 --> 00:08:36,520 Speaker 1: when all you want to do is stream endlessly from 182 00:08:36,520 --> 00:08:40,120 Speaker 1: the comfort of your couch, Or realizing after just going 183 00:08:40,120 --> 00:08:43,720 Speaker 1: to three different grocery stores that you forgot the toilet 184 00:08:43,720 --> 00:08:48,079 Speaker 1: paper and refuse to enter yet another parking lot. Wouldn't 185 00:08:48,080 --> 00:08:50,080 Speaker 1: it be nice to have somewhat appear with the items 186 00:08:50,080 --> 00:08:53,280 Speaker 1: you're missing right to your door. Well, now grub Hub's 187 00:08:53,320 --> 00:08:56,320 Speaker 1: got you covered. Grubhub now delivers all your go to 188 00:08:56,440 --> 00:08:59,720 Speaker 1: convenience items all day long. Whether it's a craving for 189 00:08:59,760 --> 00:09:02,719 Speaker 1: something sweet during a commercial break, or you forgot those 190 00:09:02,760 --> 00:09:06,680 Speaker 1: bathroom essentials, grubhub will deliver anything from the convenience store 191 00:09:06,760 --> 00:09:09,360 Speaker 1: right to your door and you'll never have to leave 192 00:09:09,360 --> 00:09:12,160 Speaker 1: the house or are your convenience items to the grubhub 193 00:09:12,200 --> 00:09:15,480 Speaker 1: app or online today. Spend some time with them last year, 194 00:09:15,520 --> 00:09:18,400 Speaker 1: and I know they're very thoughtful about, you know, speed, 195 00:09:18,720 --> 00:09:21,559 Speaker 1: Like these metrics in a in a in a vacuum 196 00:09:21,600 --> 00:09:24,600 Speaker 1: don't matter, but when you look to see okay, you 197 00:09:24,640 --> 00:09:27,280 Speaker 1: know is For example, one of the things I find 198 00:09:27,320 --> 00:09:29,960 Speaker 1: most fascinating is the erosion in speed from the fourth 199 00:09:30,040 --> 00:09:32,600 Speaker 1: quarter to the first quarter. So if you're getting tired 200 00:09:33,040 --> 00:09:36,400 Speaker 1: and you're running significantly slower, maybe then that's a thing. Hey, 201 00:09:36,400 --> 00:09:38,080 Speaker 1: we gotta get our strength and conditioning guy in here, 202 00:09:38,120 --> 00:09:41,080 Speaker 1: because are we gotta make our asset we gotta keep 203 00:09:41,120 --> 00:09:43,640 Speaker 1: we gotta keep this guy healthier or figure out something different, 204 00:09:43,720 --> 00:09:45,920 Speaker 1: or you know, it's a it's a flag for ways 205 00:09:45,960 --> 00:09:48,080 Speaker 1: that you can be better. And the teams that do 206 00:09:48,120 --> 00:09:51,680 Speaker 1: it right use the information to enhance the things that 207 00:09:51,760 --> 00:09:54,080 Speaker 1: they have. And I know that I know your head 208 00:09:54,080 --> 00:09:56,160 Speaker 1: coach and I know your GM are both people who 209 00:09:56,480 --> 00:10:00,360 Speaker 1: really understand that and really know how to Like again, 210 00:10:00,360 --> 00:10:02,120 Speaker 1: it's being it's cool to be like, hey, you know 211 00:10:02,120 --> 00:10:04,079 Speaker 1: who the rand the fastest this week. But by the way, 212 00:10:04,280 --> 00:10:06,240 Speaker 1: often when a guy runs the fastest, it's like a 213 00:10:06,440 --> 00:10:10,440 Speaker 1: go route and that like a busted coverage. Like that's great, cool, 214 00:10:10,720 --> 00:10:15,480 Speaker 1: but also not predict exactly. And when you have so 215 00:10:15,559 --> 00:10:18,160 Speaker 1: much data being gathered in the college level between the 216 00:10:18,160 --> 00:10:22,560 Speaker 1: film the GPS data, does it in a way make 217 00:10:22,640 --> 00:10:25,640 Speaker 1: some of this stuff at the combine obsolete. I think 218 00:10:25,640 --> 00:10:27,920 Speaker 1: maybe the count was a little obsolete before, but I 219 00:10:27,960 --> 00:10:30,560 Speaker 1: think what it really does is it adds context to 220 00:10:31,160 --> 00:10:33,760 Speaker 1: like part of what these guys are being judged on 221 00:10:34,000 --> 00:10:38,120 Speaker 1: is their ability to go through this process and to prepare. 222 00:10:38,520 --> 00:10:40,760 Speaker 1: This is their own off season. They did not have 223 00:10:40,800 --> 00:10:42,680 Speaker 1: any They don't work for a teams, so they don't 224 00:10:42,679 --> 00:10:44,800 Speaker 1: have a team giving them their strength and conditioning and 225 00:10:44,840 --> 00:10:47,400 Speaker 1: their So this is what are you gonna It's it's 226 00:10:47,440 --> 00:10:49,719 Speaker 1: your it's your resume, it's it's are you coming with? 227 00:10:49,720 --> 00:10:52,200 Speaker 1: Like this resume that's like formatted beautifully and like have 228 00:10:52,320 --> 00:10:54,360 Speaker 1: you put the time, work and effort and energy into 229 00:10:54,440 --> 00:10:56,960 Speaker 1: it or have you like not like, have you been 230 00:10:57,000 --> 00:10:58,760 Speaker 1: distracted by some of the things that you could be 231 00:10:58,800 --> 00:11:01,640 Speaker 1: distracted by. So it's not making it obsolete, it's just 232 00:11:01,679 --> 00:11:05,120 Speaker 1: more making it transparent that it's about what it's about. 233 00:11:05,160 --> 00:11:08,080 Speaker 1: Your films already on. Scouts already know, they already know. 234 00:11:08,640 --> 00:11:11,560 Speaker 1: Just keep you know you. You HR brought you and 235 00:11:11,559 --> 00:11:13,760 Speaker 1: I in for our interviews and then we nailed it, right, 236 00:11:13,960 --> 00:11:15,839 Speaker 1: you got the jobs. But but if but if you 237 00:11:15,880 --> 00:11:20,600 Speaker 1: hadn't prepared and you would showed up create like all disheveled. Okay, 238 00:11:20,600 --> 00:11:23,560 Speaker 1: maybe she just wanted us things like that. Well, you know, 239 00:11:23,640 --> 00:11:25,880 Speaker 1: you look at this, it's all a job interview for 240 00:11:25,920 --> 00:11:28,920 Speaker 1: these guys. But these coaches, these scouts have been watching 241 00:11:28,960 --> 00:11:31,760 Speaker 1: these players for some time now, and you get all 242 00:11:31,760 --> 00:11:35,000 Speaker 1: this data and in some way is it human nature 243 00:11:35,040 --> 00:11:38,280 Speaker 1: to use it as like confirmation by it or like, 244 00:11:38,320 --> 00:11:40,440 Speaker 1: oh see, I can use these numbers to verify what 245 00:11:40,480 --> 00:11:43,880 Speaker 1: I already think in a way. How do you kind 246 00:11:43,920 --> 00:11:47,920 Speaker 1: of separate the fact from the feeling in that way? Yeah, 247 00:11:47,960 --> 00:11:51,079 Speaker 1: So I guess the best part about analytics is making 248 00:11:51,160 --> 00:11:54,000 Speaker 1: neutral decisions, meaning you don't want to be we never 249 00:11:54,040 --> 00:11:55,679 Speaker 1: want to, you never want to you and I don't 250 00:11:55,720 --> 00:11:58,439 Speaker 1: want to make a decision if I'm emotionally charged, super 251 00:11:58,440 --> 00:12:01,480 Speaker 1: happy or super not happy. Right, So the idea is 252 00:12:01,520 --> 00:12:04,240 Speaker 1: to say, we've got regional scouts that cut like your 253 00:12:04,440 --> 00:12:06,319 Speaker 1: your scouting partm is awesome, by the way, I love 254 00:12:06,320 --> 00:12:09,400 Speaker 1: your scouts, and Jeremy Bright, he's awesome. Long story short, 255 00:12:10,080 --> 00:12:13,480 Speaker 1: they all, but he doesn't see everyone that a North 256 00:12:13,520 --> 00:12:16,440 Speaker 1: East Scouts seas or whatever. However, your break gets down, right, 257 00:12:16,480 --> 00:12:19,160 Speaker 1: So it's trying to put everyone on the same page. 258 00:12:19,480 --> 00:12:22,480 Speaker 1: And the data can be like a benchmark for that, right, 259 00:12:22,520 --> 00:12:24,440 Speaker 1: And so if you're saying that you know this guy 260 00:12:24,640 --> 00:12:27,120 Speaker 1: is going to perform at this level, here's our benchmark. 261 00:12:27,200 --> 00:12:28,880 Speaker 1: Let's get all on the same page, and the data 262 00:12:28,920 --> 00:12:30,440 Speaker 1: can help you get on the same page. Is never 263 00:12:30,480 --> 00:12:32,960 Speaker 1: going to make decisions. The refinement needs to come from 264 00:12:33,000 --> 00:12:35,520 Speaker 1: the humans. But like, let's help each other get to 265 00:12:35,640 --> 00:12:38,240 Speaker 1: like this level here, so we can have a conversation 266 00:12:38,400 --> 00:12:41,400 Speaker 1: about like So then you're choosing between one A and 267 00:12:41,520 --> 00:12:44,079 Speaker 1: one B as opposed to like one and seven. Right, 268 00:12:44,160 --> 00:12:46,839 Speaker 1: so you're really just level setting to make things. We 269 00:12:46,880 --> 00:12:49,080 Speaker 1: can all speak the same language. Then you can get 270 00:12:49,120 --> 00:12:50,800 Speaker 1: on the same page with your free agents. How much 271 00:12:50,800 --> 00:12:52,800 Speaker 1: should we pay someone this is what the market says. 272 00:12:52,840 --> 00:12:54,959 Speaker 1: A fifteen million dollar wide receiver looks like. This is 273 00:12:55,000 --> 00:12:57,000 Speaker 1: the type of production. Is this how we want to 274 00:12:57,120 --> 00:13:00,000 Speaker 1: construct our team. Here's what's available in the draft. Here's 275 00:13:00,000 --> 00:13:01,880 Speaker 1: the numbers, Here's what's a bail of and free agency. 276 00:13:01,920 --> 00:13:04,480 Speaker 1: Here's the numbers. Here's our strategy. It's getting everyone on 277 00:13:04,640 --> 00:13:07,720 Speaker 1: one page and kind of math is the universal language 278 00:13:07,720 --> 00:13:10,439 Speaker 1: in that way. So that's a benefit unfortunately, or fortunately, 279 00:13:10,520 --> 00:13:13,760 Speaker 1: I think unfortunately for you because I could listen to 280 00:13:13,760 --> 00:13:16,040 Speaker 1: you talk about this all day. Cynthia Freeland, you can 281 00:13:16,080 --> 00:13:20,360 Speaker 1: find her on NFL Network Analytics Expert and I can't 282 00:13:20,400 --> 00:13:23,640 Speaker 1: say any analytics analystics really hard to say analytics and 283 00:13:23,720 --> 00:13:26,520 Speaker 1: a list and follow her on Twitter at s Freeland 284 00:13:26,760 --> 00:13:28,320 Speaker 1: and also as a reminder, you can find the Giants 285 00:13:28,400 --> 00:13:32,439 Speaker 1: Huddle podcast on the Giants app and all podcast platforms 286 00:13:32,760 --> 00:13:36,520 Speaker 1: for continue coverage of the NFL combine. Thanks for stopping 287 00:13:36,600 --> 00:13:38,920 Speaker 1: by and Giants Hutle podcast of course, brought to you 288 00:13:39,080 --> 00:13:43,320 Speaker 1: by AWS. Everyone gets their cravings while watching the games, 289 00:13:43,679 --> 00:13:45,760 Speaker 1: and no one wants to be the one to miss 290 00:13:45,800 --> 00:13:49,400 Speaker 1: the big play. 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