Speaker 1: I'm off my game today. No, you're not. People are
Speaker 1: going to have to start making better content. I think
Speaker 1: we're gonna be talking about this for a long time.
Speaker 1: When you program for everyone, you program for no one.
Speaker 1: I think it's a word purpose driven platform. Like we're
Speaker 1: trying to get to substance? How was that? Are you
Speaker 1: happy with that? This is marketing therapy right now? And
Speaker 1: it really is? What's up on? Laura CURRENTI and I'm
Speaker 1: Alexa Kristen. Welcome back to ad Landia, Episode nineteen. I'm
Speaker 1: looking at cam Is that right? Uh? Special episode today,
Speaker 1: Laura's in l A. That's where I am looking at
Speaker 1: the Hollywood sign as you can imagine. Um, it's where
Speaker 1: I belong. And so this is fun because this is
Speaker 1: bicoastal and I'm excited for today because what women, um
Speaker 1: don't want to talk about the future of the retail experience. Well,
Speaker 1: I don't know if they're every woman wants to talk
Speaker 1: about the future of the retail experience. But I think
Speaker 1: that women understand that they hold the majority of the
Speaker 1: buying power in retail on line, offline, and they're underserved.
Speaker 1: And I think retailers and on the brand side have
Speaker 1: been slow to respond, and now we're seeing tons of
Speaker 1: like direct to consumer businesses starting, which I'm really excited
Speaker 1: about new models in retail and everyone, you know, a
Speaker 1: couple of years ago, was talking about the death of
Speaker 1: brick and mortar. I don't actually think that's going to happen.
Speaker 1: I think brick and mortar is going to change. And
Speaker 1: we have a guest coming on, Amanda Latifi, who's the
Speaker 1: CEO and co founder of have to Have h A
Speaker 1: F T A h a v E. Have to Have,
Speaker 1: which is a text based communication tool direct from retailers
Speaker 1: to buyers for specific products and items. And it's really
Speaker 1: cool and Amanda's going to tell us about it next.
Speaker 1: But we've known Amanda. Lord, you've known Amanda for years
Speaker 1: and you introduced me Amanda, and I loved her. She's
Speaker 1: an amazing girl boss and super smart, and we've been
Speaker 1: talking about having her on the show forever because we
Speaker 1: both get really excited about what happens when retail goes
Speaker 1: beyond transaction. And I think that a lot of retailers
Speaker 1: are thinking about this, but we're still seeing on a
Speaker 1: really surface level, and the actual brick and mortar experience
Speaker 1: is generally the same as it's always been UM. Now
Speaker 1: we've got maybe square and we've got new ways of
Speaker 1: purchasing things, but we're still really waiting for retailers to
Speaker 1: take off and really embrace retail as experience or experiences
Speaker 1: retail um in a totally different, really meaningful way, so
Speaker 1: that it's not totally just transactional. Yeah, I mean, when
Speaker 1: is the last time you, like, really got excited to
Speaker 1: go shopping in a retail location. Like I can't tell
Speaker 1: you how many times that I have gone to a
Speaker 1: mall in the last year, or you know, some other
Speaker 1: sort of retail location, probably based on necessity like forgot
Speaker 1: something while traveling or what have you. And I think ultimately,
Speaker 1: at the end of the day, it's like I want
Speaker 1: to get in and get out. I want to find
Speaker 1: what I need to get. You know, I might look
Speaker 1: up retail me not to find some type of discount
Speaker 1: at the register, but the actual setup of the location
Speaker 1: doesn't necessarily pull me in. It's usually just based on necessity.
Speaker 1: And I think with what you know online and digital,
Speaker 1: I mean, my favorite way to shop now is Instagram,
Speaker 1: and you know that I have a addiction, and so
Speaker 1: you know, I think it's interesting, Uh, to see how
Speaker 1: brands who have started online are starting to move into
Speaker 1: the you know, offline space because they want people to touch, feel, see,
Speaker 1: experience a brand versus those that have started in brick
Speaker 1: and mortar um and are trying to find their way
Speaker 1: digitally while really rethinking the space itself. And so I
Speaker 1: don't know, this is a hard one, and I'm not
Speaker 1: so sure it's going to be something that's solved, uh
Speaker 1: in a day, but something that obviously has been indicative
Speaker 1: by the headlines you read of you know, hundreds of
Speaker 1: thousands of retailers closing on a regular yep. I totally agree.
Speaker 1: So with that episode nineteen and a man Latif from
Speaker 1: Half to Have, we'll be right back. So excited to
Speaker 1: welcome to the show a friend, co founder and CEO
Speaker 1: of Have to Have, Amandolas, Yeah, thank you for having me.
Speaker 1: So Amanda, tell us a little bit about what's going
Speaker 1: on and Have to Have tell us about the business
Speaker 1: model and sort of how you got into this. Yep.
Speaker 1: So we started Have to Have about two and a
Speaker 1: half years ago, and it really was to solve an empty,
Speaker 1: open white space in the shopping experience for the consumer.
Speaker 1: So I love to go into stores like into the
Speaker 1: actual retail brick and mortar offline stores and try things on,
Speaker 1: touch and feel them, and I realized there was no
Speaker 1: way to keep up with things I had found in store.
Speaker 1: I would take pictures of tags, then I would look
Speaker 1: up the numbers later online trying to find the item
Speaker 1: or look for it when I went in store and
Speaker 1: started talking to a bunch of friends and realized that
Speaker 1: everyone else did this as well, so we long just
Speaker 1: have to have the app. About two years ago, Uh,
Speaker 1: it moved really fast. We were featured as the best
Speaker 1: new app in the app Store four weeks in. It
Speaker 1: was insane. I didn't even know if what we were
Speaker 1: doing was legal, but we essentially created a platform where
Speaker 1: a shopper would scan a tag added to their list
Speaker 1: of half to halves, and we would notify them when
Speaker 1: it went on sale, all via the app. UM. We
Speaker 1: worked on this for a while, got seventy five retail
Speaker 1: partners going. Things were doing well, but once we started
Speaker 1: going out to raise money and talking to UM investors
Speaker 1: in vcs, one of the venture capital firms said to us,
Speaker 1: this is great, but apps are limited. How do you
Speaker 1: make this not an app? And that was extremely bewildering
Speaker 1: to us because the scan technology was essentially buried in
Speaker 1: the app. So our CTO had an epiphany and we
Speaker 1: realized that we could essentially run the entire half to
Speaker 1: HAVE process via SMS or text message. So using elements
Speaker 1: of the phone, we were able to bring the same
Speaker 1: consumer process to bear. So now as shopper takes a
Speaker 1: picture of a tag, they text it to us at
Speaker 1: seven seven double oh seven. We added to the list
Speaker 1: of Have two haves and then we text them when
Speaker 1: it goes on sale. So that's removed a lot of
Speaker 1: the barriers. You don't have to download an app. The
Speaker 1: other thing it does is it gives us this instant
Speaker 1: access to communicate with the consumer real time. We realize
Speaker 1: that when we started Have to Have, we were sitting
Speaker 1: on a ton of purchase intent data, and if you
Speaker 1: think about media and how stores operate, a lot of
Speaker 1: their marketing efforts and re engagement efforts are based on
Speaker 1: post purchase, especially in regards to end store. So we
Speaker 1: realized there was a huge opportunity with all this data
Speaker 1: we had, so getting rid of the app and moving
Speaker 1: into SMS and really this B two B model allows
Speaker 1: us to partner directly with the retailers. That's amazing. So
Speaker 1: now you're more in the B two B space than
Speaker 1: the B two C space directly correct. Yeah, we're kind
Speaker 1: of a weird hybrid. So what happens is you walk
Speaker 1: in a store and you'll see a ARA cling, which
Speaker 1: is like a sign on the mirror, and it would
Speaker 1: say something like found something you love. Take a picture
Speaker 1: of the tag texted to seven seven double oh seven.
Speaker 1: We'll save it for you and you'll get exclusive offers
Speaker 1: and sail alerts. And now what we're able to do
Speaker 1: is work directly with the retailer and say what's the problem,
Speaker 1: what do you need to move So we're working with
Speaker 1: Halston Heritage, which is a retailer that has amazing ready
Speaker 1: to wear but also eveningwear, and they said, let's do
Speaker 1: some movement on evening where so we built out essentially
Speaker 1: customized logic where when a shopper takes a picture of
Speaker 1: an eveningwear item, we text them back and offer that
Speaker 1: says by that specific item. So all of our everything
Speaker 1: we work through is products specific. It's not meant to
Speaker 1: be general marketing. So purchase the silk wrap kimono dressed
Speaker 1: today and get fifty dollars off a full price handbagger shoe.
Speaker 1: So now we're really creating the opportunity for upsell, but
Speaker 1: it's something that the shopper is interested in because you've
Speaker 1: essentially opted into this product, you've illustrated purchase intent against it.
Speaker 1: So for us, it's how do we drive conversion in
Speaker 1: store and how do we capture miss conversions offline and
Speaker 1: drive them to online. So it's like I r L. Yeah,
Speaker 1: like Pinterest in real life is how some consumers have
Speaker 1: kind of like categorized us because you think about it,
Speaker 1: there's really no way to save something you've found in store.
Speaker 1: We all have our own mechanisms and behaviors, but there's
Speaker 1: never really been a true platform. And what we're telling
Speaker 1: retailers too, is if you think about retail right now
Speaker 1: and what it's going through an omni channel and what
Speaker 1: everyone is saying about the stores and how they're suffering.
Speaker 1: When you think about online, retailers have such a developed
Speaker 1: tool kit for online. They know when you enter the website,
Speaker 1: they know what products you interact with, they know which
Speaker 1: ones you're looking at, they know when you add it
Speaker 1: to the cart that you're thinking about buying it. And
Speaker 1: then when you leave the side, they're able to retarget
Speaker 1: you via social media, they can drive offer triggers, they
Speaker 1: can email you. But when you think about the store,
Speaker 1: it's a blind space. The only people that know anything
Speaker 1: truly are the sales associates, and we're really trying to
Speaker 1: digitize that in store data and just give it right
Speaker 1: back to the retailers. So now when someone you know
Speaker 1: selects an item, picks it up, tries it on, takes
Speaker 1: it to the dressing room, now you can know something
Speaker 1: about it because we're telling them, Hey, if you're interested
Speaker 1: in these and you're not going to buy them today,
Speaker 1: take a picture of the tag. Now you're able to
Speaker 1: do insightful client telling. You can develop a stronger relationship.
Speaker 1: We're able to bring through these customized offers. But now,
Speaker 1: for the first time, you can retarget within store data.
Speaker 1: So we're essentially working with retailers so they can add
Speaker 1: their own offline data to the retargeting efforts. Nobody has
Speaker 1: done this before. That's amazing. Thank you. Will you start
Speaker 1: white labeling have to have software. We've talked about this
Speaker 1: some um in the past. I think it depends on
Speaker 1: what opportunities present themselves. For us. The other thing that
Speaker 1: I want to do, Like I said, we're a bit
Speaker 1: of a hybrid in the sense that we are B
Speaker 1: two B, but B two C drives that interactions. So
Speaker 1: I always want to make sure that a consumer never
Speaker 1: feel it is like this is a marketing ploy. This
Speaker 1: is meant to be a true consumer tool that drives
Speaker 1: insightful data for the retailers. That being said, once you
Speaker 1: enter these larger big box stores that have um multi labels,
Speaker 1: some of the items can be sourced from other retailers.
Speaker 1: So when we're working with more of these private label retailers,
Speaker 1: so when you think about Halston Chili Beans, we're working
Speaker 1: with people like Express Club, Monico Made Well, people that
Speaker 1: for the most parts sell their own product. It makes
Speaker 1: it to where we don't have to do any type
Speaker 1: of price comparison shopping because we're not trying to do
Speaker 1: that either. We're not trying to train consumers to only
Speaker 1: buy on sale. We're just really trying to capture any
Speaker 1: missed opportunity in store and connect that interest to eCOM.
Speaker 1: I mean, one of the interesting things that you just
Speaker 1: said was about this isn't a marketing ploy. This is
Speaker 1: rather meant to be a utility or a value exchange.
Speaker 1: Is this directly because you know, I think about how
Speaker 1: many times I can count on my hands I've actually
Speaker 1: been into a retail location, you know, and last six
Speaker 1: to twelve months, is that something where brands that you're
Speaker 1: working with or you're seeing in the retail space are
Speaker 1: getting smarter about and understanding it's not about you know,
Speaker 1: hacking some marketing employ but really finding unique ways to
Speaker 1: engage people at the point of sale and in terms
Speaker 1: of physical location. Because it's really interesting to me that
Speaker 1: brick and mortars haven't figured out new ways to kind
Speaker 1: of pull people in that aren't just incentive based through
Speaker 1: discounting for example. Yeah, I mean this category industry right now,
Speaker 1: there's a lot of movement going on in it. I
Speaker 1: think we saw a year or two year ago everyone
Speaker 1: got super panicked about it, and now everyone, I think,
Speaker 1: in my opinion, is starting to really hunker down and
Speaker 1: try to figure out things. So to your point, it's
Speaker 1: you know, how are you making this shopping space more
Speaker 1: than just a place to shop? So, um, Westfield just
Speaker 1: opened this Century City Westfield here. It's an amazing location.
Speaker 1: Lots of food, coffee shops, move the grocery store. I
Speaker 1: went there one day, spent three hours. I didn't buy anything,
Speaker 1: but I stayed there. I took inventory of the stores.
Speaker 1: I walked in a lot of them. So I think
Speaker 1: the shift is happening to where when someone says I'm
Speaker 1: going shopping, it doesn't always mean that a purchase is
Speaker 1: going to happen, and retailers have to be okay with that.
Speaker 1: But what they need to do is use that browse
Speaker 1: opportunity to really get their product inserted into someone's consideration set.
Speaker 1: If I need to come back for a present, I'm
Speaker 1: going to go to these three places because they already
Speaker 1: went by and noticed that they had things. But then
Speaker 1: to your point, I think retailers are really trying to
Speaker 1: be inventive with essentially their in store stack and what
Speaker 1: they're able to do for people. So is it you know,
Speaker 1: being able to customize the denim with your initials and
Speaker 1: things of that nature. Is it in store events? Is
Speaker 1: its styaling sessions? Is it something like us like I
Speaker 1: really so we talk about this, Laura and I talked
Speaker 1: about this all the time, like retailers experience and the
Speaker 1: opportunity to do something with your technlogy and actually the store.
Speaker 1: The brick and mortar store changes into a real experience
Speaker 1: for a shopper is to us the holy grail. Like,
Speaker 1: you know, are you having those types of conversations with retailers.
Speaker 1: Are they understanding that the the opportunity there entertainment experience
Speaker 1: in a store, you know, not just like events for
Speaker 1: you know, drape Er James, Well, like, yeah, I just
Speaker 1: got an email UM from Shinola not long ago that
Speaker 1: you know, come in by a product and have the
Speaker 1: opportunity to have your bag hand painted with you know,
Speaker 1: obviously your initials are name of choice. I think you
Speaker 1: know what I'd be curious to know, Amanda's as you're
Speaker 1: aggregating all of this data and understanding what people are
Speaker 1: saving and starting to build personas, do you see this
Speaker 1: as an opportunity Maybe we're inventing this right now. I
Speaker 1: don't know. Is this an opportunity for you to start
Speaker 1: building out UM insights where it goes beyond just this
Speaker 1: is what this person wants to buy, but now this
Speaker 1: is what this person wants to feel and experience and
Speaker 1: engage in store completely Because I think a lot of
Speaker 1: what operators are working with, just in regards to data
Speaker 1: is an then complete data set. So when you think
Speaker 1: about all the data they have, a lot of it
Speaker 1: is accumulated from online activity and then post purchase behavior
Speaker 1: in store. Because like I said, you don't know what
Speaker 1: someone's looking at in store. What we're essentially able to
Speaker 1: tell them is this is what the person is going
Speaker 1: to buy. That changes the messaging entirely. Like the example
Speaker 1: always uses. I go into a store once a year
Speaker 1: and I buy two pairs of genes or whatever. I
Speaker 1: don't buy jeenanes that often. I don't need them. If
Speaker 1: you continue to message me about genes, you've lost me.
Speaker 1: I don't need any more genes. Not only does it
Speaker 1: say that you don't know. Although I know your husband
Speaker 1: and I think you'd probably disagree with that statement. It
Speaker 1: might be true but for this case in point. But
Speaker 1: you know, if it's an it's off message, it becomes annoying.
Speaker 1: I cut you off. What happens when you really have
Speaker 1: have something to tell me. I think retailers have done
Speaker 1: a lot with data, and I think there's a lot
Speaker 1: more we can do with it to really make the
Speaker 1: experience feel personal. Eyes We also keep saying in regards
Speaker 1: to sales and discounts, like I want to help retailers
Speaker 1: take those off signs off the windows, like don't sell
Speaker 1: to everybody, just put on sale what someone wants to buy.
Speaker 1: The other thing that we say is if you think
Speaker 1: about when you go into the store. Let's say on Wednesday,
Speaker 1: you go in China and item, and on Friday, they
Speaker 1: know that that category is going on sale, you leave
Speaker 1: Wednesday because it's just not the right time for you.
Speaker 1: They now have just been money remarketing to you to
Speaker 1: make you aware of this promotion and to try to
Speaker 1: bring you back to store or online. Why wouldn't we
Speaker 1: advance that sale to you knowing that you've illustrated purchasingtant
Speaker 1: in that item. So I really think there's a ton
Speaker 1: of opportunities both on the retailer side and to your point,
Speaker 1: the consumer experience, just to start shopping how people shop more.
Speaker 1: That's the big piece. But it's also about feeling the brand.
Speaker 1: So if you love a brand, it's about experiencing the brand.
Speaker 1: And now every brand has said transaction first. Growth is
Speaker 1: equals transaction. I want to see transaction being bolstered by
Speaker 1: true brand experience that is tied to business. To me,
Speaker 1: that has dropped the mic with what you're doing and
Speaker 1: the possibilities. So tell us about being a woman in
Speaker 1: this venture capital world and any tips that you have,
Speaker 1: any experiences you want to share. You know, has it
Speaker 1: been difficult, have people been more open to it? You know,
Speaker 1: have you had problems saying shopping equals female? Really listened
Speaker 1: to me, this is a product that makes a lot
Speaker 1: of sense. You know, have people blown you off? Yes?
Speaker 1: Oh my god. When we first came out and um,
Speaker 1: we were still fully at based and you know, we
Speaker 1: were really trying to raise. So we've gotten done with
Speaker 1: our initial raise and we're at capital Um right now
Speaker 1: working out of their lab. So I got lucky with
Speaker 1: them because they really got what we were trying to do,
Speaker 1: and they pushed us to advance the product and they
Speaker 1: believed in us. And that was the biggest thing. Is
Speaker 1: it's not about taking money. It's about taking money that
Speaker 1: believes in what you're doing and can really help you
Speaker 1: iterate the product because nobody finishes with what they started
Speaker 1: with us to like, we realized there was a lot
Speaker 1: more data to be had and shared with retailers, so
Speaker 1: you know, we had to shift and go to market
Speaker 1: strategy as well. But when we first got out there.
Speaker 1: You know, you don't always want to believe the situations,
Speaker 1: and you want to think that you're going to create
Speaker 1: a situation that's different for yourself. But the reality is,
Speaker 1: you know, we went into a lot of meetings and
Speaker 1: there were all men. And I don't necessarily think they
Speaker 1: didn't want a fund of female um or they didn't
Speaker 1: want to, you know, support a woman. I think it
Speaker 1: was more that the idea didn't resonate with them. I
Speaker 1: think the reason have to have doesn't exist as a
Speaker 1: lot of the retail technology has been driven by men before,
Speaker 1: and they don't understand how women shopping store. So we
Speaker 1: would pitch this idea and they would be like, I
Speaker 1: don't get this. You expect me to go into a
Speaker 1: store and not buy something. This doesn't make any sense.
Speaker 1: And I'm like, well, clearly you're not a woman and
Speaker 1: you've never been shopping um. So, you know, there was
Speaker 1: a lot of those missed opportunities because they just didn't
Speaker 1: get it. And I think if you're someone investing, the
Speaker 1: first place you go is to your rolodex. And I
Speaker 1: think a lot of people's rolodex is similar to themselves.
Speaker 1: I know a lot of women that are like me,
Speaker 1: And I think men know a lot of men that
Speaker 1: are like them. And I think it's really about diversifying
Speaker 1: the rolodex, making sure that other women are a part
Speaker 1: of the boards. You know, you're really going to events
Speaker 1: to seek out women. And I'm not saying it's because
Speaker 1: you know, we need a better chance. I'm saying there
Speaker 1: just needs to be some diversification and deal flow too. So, Amanda,
Speaker 1: I'm curious to know, Um, what do you see if
Speaker 1: you had to get into your crystal has to have
Speaker 1: shopping ball, what do you see as the single biggest
Speaker 1: trend or technology that will up end retail in the
Speaker 1: next twelve to eighteen months. I mean, I hope it's us.
Speaker 1: Is that? Yeah? I think that there it's gonna be me. Um,
Speaker 1: you know, I really think there's a lot that can
Speaker 1: be done. You know, everyone talks about omni channel and
Speaker 1: things that nature. I do agree that that is a
Speaker 1: storyline and their structure of reality. But I also think
Speaker 1: what retailers are doing online is working. It's growing, A
Speaker 1: lot of us are shopping there. The numbers I'll show
Speaker 1: that When you say retailers, do you mean like DTC,
Speaker 1: like retailers that just exists online or just in general.
Speaker 1: I think in general, I will say, since you brought
Speaker 1: up DTC, I think you see a lot of brands
Speaker 1: that were online brands that are coming offline now. So ever, Lane,
Speaker 1: I mean, why we parker this Everyone knows and I
Speaker 1: think they're doing that because they understand the value of
Speaker 1: brick and mortar and the brand awareness, brand loyalty, the
Speaker 1: interaction that it can drives get people in their touch field.
Speaker 1: Try really take a brand that's online and kind of
Speaker 1: give it that personality and personification. They understand the value
Speaker 1: and that. But what they're doing is they're opening these
Speaker 1: brick and mortar stores, but they're of the future. They
Speaker 1: already work well, there's already synergy, they're collecting the data
Speaker 1: real time, they know what's going on. So I think
Speaker 1: in a general sense, retailers are going to start to
Speaker 1: see more success when they bring some of the efforts
Speaker 1: and techniques that they've employed online when they bring was offline.
Speaker 1: And that's part of the conversation that I want to
Speaker 1: be a part of. That's awesome. Which brands do you
Speaker 1: think are doing it best right now in terms of
Speaker 1: online offline synergy? I mean, like like the ones I
Speaker 1: just said, like ever Line is doing a really good job.
Speaker 1: They're just starting to open their brick and mortar stores.
Speaker 1: I think Warby Parker's always done a good job. I
Speaker 1: think they did a really good job in bringing the
Speaker 1: brand to bear in a physical space that still felt
Speaker 1: a lot like the online shopping experience, even how the
Speaker 1: displays were stacked and set. And the thing is, these
Speaker 1: news stores are able to learn from the mistakes of
Speaker 1: pre existing ones, and they're not having to change real time.
Speaker 1: And that's some of the challenges I think existing you know,
Speaker 1: retailers and brands are are facing. How do we kind
Speaker 1: of make this shift why we continue to drive the
Speaker 1: business forward? We totally agree. So, okay, we're gonna wrap
Speaker 1: with our favorite game, which you've played with us, not
Speaker 1: on Mike UM kill by d I Y What would
Speaker 1: you kill? Would you buy? What would you do yourself
Speaker 1: in the retail space? Okay, So I mean I want
Speaker 1: to be careful of who I would kill because I
Speaker 1: hate killing anyone in a general sense, but I think
Speaker 1: I would kill Sears. I think their time has passed.
Speaker 1: I don't think they iterated quick enough. I think the
Speaker 1: real estate is worth more than the brand, and now
Speaker 1: they're starting to put their private label brands and other retailers.
Speaker 1: So I just think it's time to say goodbye. Um
Speaker 1: By this is gonna sound you know what. I would
Speaker 1: buy Amazon because they're the most powerful player, and I
Speaker 1: think there's a lot that they can do um in
Speaker 1: the offline world, especially when you know, we start to
Speaker 1: talk about fashion, like we know what's going on with
Speaker 1: the bookstores, but what are they going to do in fashion?
Speaker 1: I want to be a part of that. So I'm
Speaker 1: going to buy Amazon, and yeah, I need some extra
Speaker 1: money though, and then um D I Y. I think
Speaker 1: I would D I Y a real retail experience top
Speaker 1: to bottom. I'd go in there, make it extremely experiential.
Speaker 1: We'd obviously launched with have to Have, but I'd love
Speaker 1: to kind of set up my own store experience too.
Speaker 1: We've even talked about it for have to Have. Maybe
Speaker 1: we just set up a d O Y store that
Speaker 1: you come in and you can't buy anything. All you
Speaker 1: can do is take pictures of the tag. So how
Speaker 1: you're talking now, you're talking exciting and please invite us
Speaker 1: to that party obviously, um, Amanda, thank you so much. Amanda,
Speaker 1: thank you, good luck with to have to have and
Speaker 1: how can people reach you if they want to talk fashion?
Speaker 1: So have to have dot com? H A F t
Speaker 1: A have dot com. We're at have to have on
Speaker 1: all socials. I'm just Amanda at have to have dot
Speaker 1: com and then give it a try. We're ready to
Speaker 1: get going. You can take a picture of a tag
Speaker 1: and text that picture to seven seven double o seven
Speaker 1: seven seven zero zero seven get it kind of spylight
Speaker 1: fashion sky Thank you so much, guys, So thank you
Speaker 1: to Skype for allowing at Landa to go by coastal today.
Speaker 1: This was a different challenge, wasn't it. Yeah totally. I
Speaker 1: miss I miss you. I miss you. I miss you too,
Speaker 1: but I'm sure I'll call you after this. I know
Speaker 1: you will. And thank you to Amanda Latifi doing our
Speaker 1: first UM show as a call in. We really appreciate it.
Speaker 1: And check out have to have is it is on fire?
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