1
00:00:00,160 --> 00:00:03,840
Speaker 1: I'm off my game today. No, you're not. People are

2
00:00:03,880 --> 00:00:05,720
Speaker 1: going to have to start making better content. I think

3
00:00:05,720 --> 00:00:07,240
Speaker 1: we're gonna be talking about this for a long time.

4
00:00:07,320 --> 00:00:10,320
Speaker 1: When you program for everyone, you program for no one.

5
00:00:10,320 --> 00:00:12,399
Speaker 1: I think it's a word purpose driven platform. Like we're

6
00:00:12,400 --> 00:00:15,680
Speaker 1: trying to get to substance? How was that? Are you

7
00:00:15,760 --> 00:00:19,360
Speaker 1: happy with that? This is marketing therapy right now? And

8
00:00:19,440 --> 00:00:24,080
Speaker 1: it really is? What's up on? Laura CURRENTI and I'm

9
00:00:24,120 --> 00:00:28,320
Speaker 1: Alexa Kristen. Welcome back to ad Landia, Episode nineteen. I'm

10
00:00:28,320 --> 00:00:32,120
Speaker 1: looking at cam Is that right? Uh? Special episode today,

11
00:00:32,440 --> 00:00:34,800
Speaker 1: Laura's in l A. That's where I am looking at

12
00:00:34,800 --> 00:00:37,920
Speaker 1: the Hollywood sign as you can imagine. Um, it's where

13
00:00:37,960 --> 00:00:40,760
Speaker 1: I belong. And so this is fun because this is

14
00:00:40,800 --> 00:00:46,080
Speaker 1: bicoastal and I'm excited for today because what women, um

15
00:00:46,320 --> 00:00:49,240
Speaker 1: don't want to talk about the future of the retail experience. Well,

16
00:00:49,360 --> 00:00:51,440
Speaker 1: I don't know if they're every woman wants to talk

17
00:00:51,440 --> 00:00:53,360
Speaker 1: about the future of the retail experience. But I think

18
00:00:53,400 --> 00:00:56,800
Speaker 1: that women understand that they hold the majority of the

19
00:00:56,840 --> 00:01:02,440
Speaker 1: buying power in retail on line, offline, and they're underserved.

20
00:01:02,480 --> 00:01:05,560
Speaker 1: And I think retailers and on the brand side have

21
00:01:05,600 --> 00:01:08,480
Speaker 1: been slow to respond, and now we're seeing tons of

22
00:01:08,520 --> 00:01:11,320
Speaker 1: like direct to consumer businesses starting, which I'm really excited

23
00:01:11,360 --> 00:01:14,800
Speaker 1: about new models in retail and everyone, you know, a

24
00:01:14,840 --> 00:01:16,560
Speaker 1: couple of years ago, was talking about the death of

25
00:01:16,560 --> 00:01:18,920
Speaker 1: brick and mortar. I don't actually think that's going to happen.

26
00:01:18,959 --> 00:01:20,920
Speaker 1: I think brick and mortar is going to change. And

27
00:01:21,200 --> 00:01:24,640
Speaker 1: we have a guest coming on, Amanda Latifi, who's the

28
00:01:24,680 --> 00:01:28,319
Speaker 1: CEO and co founder of have to Have h A

29
00:01:28,520 --> 00:01:31,280
Speaker 1: F T A h a v E. Have to Have,

30
00:01:31,920 --> 00:01:37,360
Speaker 1: which is a text based communication tool direct from retailers

31
00:01:37,400 --> 00:01:41,640
Speaker 1: to buyers for specific products and items. And it's really

32
00:01:41,640 --> 00:01:43,560
Speaker 1: cool and Amanda's going to tell us about it next.

33
00:01:43,720 --> 00:01:47,080
Speaker 1: But we've known Amanda. Lord, you've known Amanda for years

34
00:01:47,280 --> 00:01:49,800
Speaker 1: and you introduced me Amanda, and I loved her. She's

35
00:01:49,880 --> 00:01:54,120
Speaker 1: an amazing girl boss and super smart, and we've been

36
00:01:54,120 --> 00:01:57,040
Speaker 1: talking about having her on the show forever because we

37
00:01:57,120 --> 00:02:01,160
Speaker 1: both get really excited about what happens when retail goes

38
00:02:01,240 --> 00:02:04,080
Speaker 1: beyond transaction. And I think that a lot of retailers

39
00:02:04,080 --> 00:02:05,760
Speaker 1: are thinking about this, but we're still seeing on a

40
00:02:05,760 --> 00:02:10,080
Speaker 1: really surface level, and the actual brick and mortar experience

41
00:02:10,760 --> 00:02:14,440
Speaker 1: is generally the same as it's always been UM. Now

42
00:02:14,480 --> 00:02:17,079
Speaker 1: we've got maybe square and we've got new ways of

43
00:02:17,160 --> 00:02:21,120
Speaker 1: purchasing things, but we're still really waiting for retailers to

44
00:02:21,240 --> 00:02:25,200
Speaker 1: take off and really embrace retail as experience or experiences

45
00:02:25,280 --> 00:02:29,560
Speaker 1: retail um in a totally different, really meaningful way, so

46
00:02:29,600 --> 00:02:32,880
Speaker 1: that it's not totally just transactional. Yeah, I mean, when

47
00:02:33,040 --> 00:02:36,120
Speaker 1: is the last time you, like, really got excited to

48
00:02:36,120 --> 00:02:39,480
Speaker 1: go shopping in a retail location. Like I can't tell

49
00:02:39,520 --> 00:02:42,160
Speaker 1: you how many times that I have gone to a

50
00:02:42,200 --> 00:02:45,000
Speaker 1: mall in the last year, or you know, some other

51
00:02:45,120 --> 00:02:49,040
Speaker 1: sort of retail location, probably based on necessity like forgot

52
00:02:49,040 --> 00:02:52,680
Speaker 1: something while traveling or what have you. And I think ultimately,

53
00:02:52,720 --> 00:02:53,960
Speaker 1: at the end of the day, it's like I want

54
00:02:53,960 --> 00:02:55,280
Speaker 1: to get in and get out. I want to find

55
00:02:55,280 --> 00:02:57,120
Speaker 1: what I need to get. You know, I might look

56
00:02:57,200 --> 00:02:59,120
Speaker 1: up retail me not to find some type of discount

57
00:02:59,160 --> 00:03:02,560
Speaker 1: at the register, but the actual setup of the location

58
00:03:03,000 --> 00:03:06,240
Speaker 1: doesn't necessarily pull me in. It's usually just based on necessity.

59
00:03:06,240 --> 00:03:09,120
Speaker 1: And I think with what you know online and digital,

60
00:03:09,160 --> 00:03:11,080
Speaker 1: I mean, my favorite way to shop now is Instagram,

61
00:03:11,080 --> 00:03:13,079
Speaker 1: and you know that I have a addiction, and so

62
00:03:14,000 --> 00:03:17,000
Speaker 1: you know, I think it's interesting, Uh, to see how

63
00:03:17,120 --> 00:03:19,839
Speaker 1: brands who have started online are starting to move into

64
00:03:19,880 --> 00:03:23,080
Speaker 1: the you know, offline space because they want people to touch, feel, see,

65
00:03:23,480 --> 00:03:25,800
Speaker 1: experience a brand versus those that have started in brick

66
00:03:25,840 --> 00:03:28,240
Speaker 1: and mortar um and are trying to find their way

67
00:03:28,280 --> 00:03:32,880
Speaker 1: digitally while really rethinking the space itself. And so I

68
00:03:32,919 --> 00:03:34,880
Speaker 1: don't know, this is a hard one, and I'm not

69
00:03:35,000 --> 00:03:37,520
Speaker 1: so sure it's going to be something that's solved, uh

70
00:03:37,520 --> 00:03:40,280
Speaker 1: in a day, but something that obviously has been indicative

71
00:03:40,320 --> 00:03:42,200
Speaker 1: by the headlines you read of you know, hundreds of

72
00:03:42,240 --> 00:03:46,120
Speaker 1: thousands of retailers closing on a regular yep. I totally agree.

73
00:03:46,160 --> 00:03:50,200
Speaker 1: So with that episode nineteen and a man Latif from

74
00:03:50,280 --> 00:04:07,000
Speaker 1: Half to Have, we'll be right back. So excited to

75
00:04:07,000 --> 00:04:10,000
Speaker 1: welcome to the show a friend, co founder and CEO

76
00:04:10,320 --> 00:04:15,640
Speaker 1: of Have to Have, Amandolas, Yeah, thank you for having me.

77
00:04:15,760 --> 00:04:18,720
Speaker 1: So Amanda, tell us a little bit about what's going

78
00:04:18,760 --> 00:04:21,200
Speaker 1: on and Have to Have tell us about the business

79
00:04:21,200 --> 00:04:24,039
Speaker 1: model and sort of how you got into this. Yep.

80
00:04:24,200 --> 00:04:26,800
Speaker 1: So we started Have to Have about two and a

81
00:04:26,839 --> 00:04:32,039
Speaker 1: half years ago, and it really was to solve an empty,

82
00:04:32,240 --> 00:04:35,120
Speaker 1: open white space in the shopping experience for the consumer.

83
00:04:35,600 --> 00:04:37,960
Speaker 1: So I love to go into stores like into the

84
00:04:38,000 --> 00:04:41,720
Speaker 1: actual retail brick and mortar offline stores and try things on,

85
00:04:41,880 --> 00:04:45,320
Speaker 1: touch and feel them, and I realized there was no

86
00:04:45,400 --> 00:04:47,640
Speaker 1: way to keep up with things I had found in store.

87
00:04:47,760 --> 00:04:50,839
Speaker 1: I would take pictures of tags, then I would look

88
00:04:50,880 --> 00:04:53,839
Speaker 1: up the numbers later online trying to find the item

89
00:04:53,960 --> 00:04:55,760
Speaker 1: or look for it when I went in store and

90
00:04:55,839 --> 00:04:57,800
Speaker 1: started talking to a bunch of friends and realized that

91
00:04:57,880 --> 00:05:00,120
Speaker 1: everyone else did this as well, so we long just

92
00:05:00,200 --> 00:05:02,640
Speaker 1: have to have the app. About two years ago, Uh,

93
00:05:02,640 --> 00:05:05,200
Speaker 1: it moved really fast. We were featured as the best

94
00:05:05,200 --> 00:05:07,040
Speaker 1: new app in the app Store four weeks in. It

95
00:05:07,080 --> 00:05:09,160
Speaker 1: was insane. I didn't even know if what we were

96
00:05:09,200 --> 00:05:13,120
Speaker 1: doing was legal, but we essentially created a platform where

97
00:05:13,320 --> 00:05:16,920
Speaker 1: a shopper would scan a tag added to their list

98
00:05:16,960 --> 00:05:19,160
Speaker 1: of half to halves, and we would notify them when

99
00:05:19,200 --> 00:05:21,960
Speaker 1: it went on sale, all via the app. UM. We

100
00:05:22,040 --> 00:05:24,960
Speaker 1: worked on this for a while, got seventy five retail

101
00:05:25,000 --> 00:05:28,480
Speaker 1: partners going. Things were doing well, but once we started

102
00:05:28,520 --> 00:05:32,000
Speaker 1: going out to raise money and talking to UM investors

103
00:05:32,000 --> 00:05:35,160
Speaker 1: in vcs, one of the venture capital firms said to us,

104
00:05:35,560 --> 00:05:38,719
Speaker 1: this is great, but apps are limited. How do you

105
00:05:38,760 --> 00:05:41,440
Speaker 1: make this not an app? And that was extremely bewildering

106
00:05:41,440 --> 00:05:44,680
Speaker 1: to us because the scan technology was essentially buried in

107
00:05:44,680 --> 00:05:48,640
Speaker 1: the app. So our CTO had an epiphany and we

108
00:05:48,720 --> 00:05:51,880
Speaker 1: realized that we could essentially run the entire half to

109
00:05:51,960 --> 00:05:56,239
Speaker 1: HAVE process via SMS or text message. So using elements

110
00:05:56,240 --> 00:05:58,520
Speaker 1: of the phone, we were able to bring the same

111
00:05:58,560 --> 00:06:02,120
Speaker 1: consumer process to bear. So now as shopper takes a

112
00:06:02,160 --> 00:06:04,560
Speaker 1: picture of a tag, they text it to us at

113
00:06:04,600 --> 00:06:07,360
Speaker 1: seven seven double oh seven. We added to the list

114
00:06:07,400 --> 00:06:09,000
Speaker 1: of Have two haves and then we text them when

115
00:06:09,040 --> 00:06:11,080
Speaker 1: it goes on sale. So that's removed a lot of

116
00:06:11,120 --> 00:06:13,200
Speaker 1: the barriers. You don't have to download an app. The

117
00:06:13,240 --> 00:06:16,080
Speaker 1: other thing it does is it gives us this instant

118
00:06:16,160 --> 00:06:20,039
Speaker 1: access to communicate with the consumer real time. We realize

119
00:06:20,040 --> 00:06:22,919
Speaker 1: that when we started Have to Have, we were sitting

120
00:06:23,000 --> 00:06:25,840
Speaker 1: on a ton of purchase intent data, and if you

121
00:06:25,880 --> 00:06:30,200
Speaker 1: think about media and how stores operate, a lot of

122
00:06:30,240 --> 00:06:34,000
Speaker 1: their marketing efforts and re engagement efforts are based on

123
00:06:34,279 --> 00:06:37,400
Speaker 1: post purchase, especially in regards to end store. So we

124
00:06:37,440 --> 00:06:39,680
Speaker 1: realized there was a huge opportunity with all this data

125
00:06:39,720 --> 00:06:42,400
Speaker 1: we had, so getting rid of the app and moving

126
00:06:42,480 --> 00:06:45,880
Speaker 1: into SMS and really this B two B model allows

127
00:06:45,960 --> 00:06:49,440
Speaker 1: us to partner directly with the retailers. That's amazing. So

128
00:06:49,560 --> 00:06:51,760
Speaker 1: now you're more in the B two B space than

129
00:06:51,960 --> 00:06:56,280
Speaker 1: the B two C space directly correct. Yeah, we're kind

130
00:06:56,279 --> 00:06:58,400
Speaker 1: of a weird hybrid. So what happens is you walk

131
00:06:58,440 --> 00:07:00,719
Speaker 1: in a store and you'll see a ARA cling, which

132
00:07:00,720 --> 00:07:02,880
Speaker 1: is like a sign on the mirror, and it would

133
00:07:02,920 --> 00:07:05,600
Speaker 1: say something like found something you love. Take a picture

134
00:07:05,640 --> 00:07:07,919
Speaker 1: of the tag texted to seven seven double oh seven.

135
00:07:08,160 --> 00:07:10,640
Speaker 1: We'll save it for you and you'll get exclusive offers

136
00:07:10,640 --> 00:07:12,960
Speaker 1: and sail alerts. And now what we're able to do

137
00:07:13,120 --> 00:07:15,600
Speaker 1: is work directly with the retailer and say what's the problem,

138
00:07:15,720 --> 00:07:17,680
Speaker 1: what do you need to move So we're working with

139
00:07:17,760 --> 00:07:22,120
Speaker 1: Halston Heritage, which is a retailer that has amazing ready

140
00:07:22,160 --> 00:07:25,280
Speaker 1: to wear but also eveningwear, and they said, let's do

141
00:07:25,600 --> 00:07:28,400
Speaker 1: some movement on evening where so we built out essentially

142
00:07:28,400 --> 00:07:32,000
Speaker 1: customized logic where when a shopper takes a picture of

143
00:07:32,400 --> 00:07:35,560
Speaker 1: an eveningwear item, we text them back and offer that

144
00:07:35,640 --> 00:07:40,640
Speaker 1: says by that specific item. So all of our everything

145
00:07:40,680 --> 00:07:42,760
Speaker 1: we work through is products specific. It's not meant to

146
00:07:42,800 --> 00:07:46,600
Speaker 1: be general marketing. So purchase the silk wrap kimono dressed

147
00:07:46,600 --> 00:07:49,960
Speaker 1: today and get fifty dollars off a full price handbagger shoe.

148
00:07:50,040 --> 00:07:52,680
Speaker 1: So now we're really creating the opportunity for upsell, but

149
00:07:52,760 --> 00:07:55,320
Speaker 1: it's something that the shopper is interested in because you've

150
00:07:55,440 --> 00:07:59,440
Speaker 1: essentially opted into this product, you've illustrated purchase intent against it.

151
00:07:59,560 --> 00:08:02,680
Speaker 1: So for us, it's how do we drive conversion in

152
00:08:02,800 --> 00:08:06,640
Speaker 1: store and how do we capture miss conversions offline and

153
00:08:06,760 --> 00:08:10,440
Speaker 1: drive them to online. So it's like I r L. Yeah,

154
00:08:10,560 --> 00:08:13,040
Speaker 1: like Pinterest in real life is how some consumers have

155
00:08:13,120 --> 00:08:15,000
Speaker 1: kind of like categorized us because you think about it,

156
00:08:15,040 --> 00:08:17,800
Speaker 1: there's really no way to save something you've found in store.

157
00:08:17,840 --> 00:08:20,560
Speaker 1: We all have our own mechanisms and behaviors, but there's

158
00:08:20,560 --> 00:08:23,480
Speaker 1: never really been a true platform. And what we're telling

159
00:08:23,520 --> 00:08:26,920
Speaker 1: retailers too, is if you think about retail right now

160
00:08:26,920 --> 00:08:30,080
Speaker 1: and what it's going through an omni channel and what

161
00:08:30,280 --> 00:08:33,240
Speaker 1: everyone is saying about the stores and how they're suffering.

162
00:08:33,840 --> 00:08:38,040
Speaker 1: When you think about online, retailers have such a developed

163
00:08:38,320 --> 00:08:40,960
Speaker 1: tool kit for online. They know when you enter the website,

164
00:08:40,960 --> 00:08:43,440
Speaker 1: they know what products you interact with, they know which

165
00:08:43,480 --> 00:08:46,319
Speaker 1: ones you're looking at, they know when you add it

166
00:08:46,520 --> 00:08:49,480
Speaker 1: to the cart that you're thinking about buying it. And

167
00:08:49,520 --> 00:08:53,120
Speaker 1: then when you leave the side, they're able to retarget

168
00:08:53,120 --> 00:08:55,840
Speaker 1: you via social media, they can drive offer triggers, they

169
00:08:55,840 --> 00:08:58,080
Speaker 1: can email you. But when you think about the store,

170
00:08:58,480 --> 00:09:01,200
Speaker 1: it's a blind space. The only people that know anything

171
00:09:01,200 --> 00:09:04,080
Speaker 1: truly are the sales associates, and we're really trying to

172
00:09:04,160 --> 00:09:06,720
Speaker 1: digitize that in store data and just give it right

173
00:09:06,760 --> 00:09:09,720
Speaker 1: back to the retailers. So now when someone you know

174
00:09:09,800 --> 00:09:11,880
Speaker 1: selects an item, picks it up, tries it on, takes

175
00:09:11,880 --> 00:09:13,920
Speaker 1: it to the dressing room, now you can know something

176
00:09:13,960 --> 00:09:15,800
Speaker 1: about it because we're telling them, Hey, if you're interested

177
00:09:15,840 --> 00:09:17,440
Speaker 1: in these and you're not going to buy them today,

178
00:09:17,679 --> 00:09:19,840
Speaker 1: take a picture of the tag. Now you're able to

179
00:09:19,880 --> 00:09:23,600
Speaker 1: do insightful client telling. You can develop a stronger relationship.

180
00:09:24,080 --> 00:09:27,600
Speaker 1: We're able to bring through these customized offers. But now,

181
00:09:27,679 --> 00:09:31,400
Speaker 1: for the first time, you can retarget within store data.

182
00:09:31,480 --> 00:09:34,360
Speaker 1: So we're essentially working with retailers so they can add

183
00:09:34,400 --> 00:09:37,560
Speaker 1: their own offline data to the retargeting efforts. Nobody has

184
00:09:37,559 --> 00:09:41,240
Speaker 1: done this before. That's amazing. Thank you. Will you start

185
00:09:41,280 --> 00:09:45,360
Speaker 1: white labeling have to have software. We've talked about this

186
00:09:45,520 --> 00:09:47,800
Speaker 1: some um in the past. I think it depends on

187
00:09:47,880 --> 00:09:51,520
Speaker 1: what opportunities present themselves. For us. The other thing that

188
00:09:51,600 --> 00:09:53,199
Speaker 1: I want to do, Like I said, we're a bit

189
00:09:53,200 --> 00:09:55,280
Speaker 1: of a hybrid in the sense that we are B

190
00:09:55,360 --> 00:09:57,600
Speaker 1: two B, but B two C drives that interactions. So

191
00:09:57,640 --> 00:09:59,720
Speaker 1: I always want to make sure that a consumer never

192
00:09:59,760 --> 00:10:01,839
Speaker 1: feel it is like this is a marketing ploy. This

193
00:10:01,920 --> 00:10:03,959
Speaker 1: is meant to be a true consumer tool that drives

194
00:10:04,040 --> 00:10:07,600
Speaker 1: insightful data for the retailers. That being said, once you

195
00:10:07,720 --> 00:10:11,640
Speaker 1: enter these larger big box stores that have um multi labels,

196
00:10:12,080 --> 00:10:15,240
Speaker 1: some of the items can be sourced from other retailers.

197
00:10:15,280 --> 00:10:18,600
Speaker 1: So when we're working with more of these private label retailers,

198
00:10:18,640 --> 00:10:21,640
Speaker 1: so when you think about Halston Chili Beans, we're working

199
00:10:21,640 --> 00:10:25,320
Speaker 1: with people like Express Club, Monico Made Well, people that

200
00:10:25,360 --> 00:10:29,560
Speaker 1: for the most parts sell their own product. It makes

201
00:10:29,600 --> 00:10:31,600
Speaker 1: it to where we don't have to do any type

202
00:10:31,600 --> 00:10:34,080
Speaker 1: of price comparison shopping because we're not trying to do

203
00:10:34,120 --> 00:10:37,080
Speaker 1: that either. We're not trying to train consumers to only

204
00:10:37,120 --> 00:10:40,000
Speaker 1: buy on sale. We're just really trying to capture any

205
00:10:40,240 --> 00:10:44,160
Speaker 1: missed opportunity in store and connect that interest to eCOM.

206
00:10:44,559 --> 00:10:46,720
Speaker 1: I mean, one of the interesting things that you just

207
00:10:46,800 --> 00:10:49,439
Speaker 1: said was about this isn't a marketing ploy. This is

208
00:10:49,559 --> 00:10:52,840
Speaker 1: rather meant to be a utility or a value exchange.

209
00:10:53,480 --> 00:10:55,480
Speaker 1: Is this directly because you know, I think about how

210
00:10:55,480 --> 00:10:57,560
Speaker 1: many times I can count on my hands I've actually

211
00:10:57,559 --> 00:11:00,560
Speaker 1: been into a retail location, you know, and last six

212
00:11:00,600 --> 00:11:04,600
Speaker 1: to twelve months, is that something where brands that you're

213
00:11:04,640 --> 00:11:06,959
Speaker 1: working with or you're seeing in the retail space are

214
00:11:07,000 --> 00:11:09,640
Speaker 1: getting smarter about and understanding it's not about you know,

215
00:11:10,000 --> 00:11:13,400
Speaker 1: hacking some marketing employ but really finding unique ways to

216
00:11:13,520 --> 00:11:16,280
Speaker 1: engage people at the point of sale and in terms

217
00:11:16,320 --> 00:11:19,600
Speaker 1: of physical location. Because it's really interesting to me that

218
00:11:19,679 --> 00:11:24,080
Speaker 1: brick and mortars haven't figured out new ways to kind

219
00:11:24,080 --> 00:11:28,040
Speaker 1: of pull people in that aren't just incentive based through

220
00:11:28,080 --> 00:11:32,880
Speaker 1: discounting for example. Yeah, I mean this category industry right now,

221
00:11:32,960 --> 00:11:35,240
Speaker 1: there's a lot of movement going on in it. I

222
00:11:35,240 --> 00:11:37,840
Speaker 1: think we saw a year or two year ago everyone

223
00:11:37,920 --> 00:11:41,040
Speaker 1: got super panicked about it, and now everyone, I think,

224
00:11:41,080 --> 00:11:43,160
Speaker 1: in my opinion, is starting to really hunker down and

225
00:11:43,160 --> 00:11:45,840
Speaker 1: try to figure out things. So to your point, it's

226
00:11:46,320 --> 00:11:49,959
Speaker 1: you know, how are you making this shopping space more

227
00:11:50,040 --> 00:11:53,640
Speaker 1: than just a place to shop? So, um, Westfield just

228
00:11:53,720 --> 00:11:57,240
Speaker 1: opened this Century City Westfield here. It's an amazing location.

229
00:11:57,720 --> 00:12:01,480
Speaker 1: Lots of food, coffee shops, move the grocery store. I

230
00:12:01,520 --> 00:12:04,959
Speaker 1: went there one day, spent three hours. I didn't buy anything,

231
00:12:05,000 --> 00:12:07,560
Speaker 1: but I stayed there. I took inventory of the stores.

232
00:12:07,640 --> 00:12:09,840
Speaker 1: I walked in a lot of them. So I think

233
00:12:09,880 --> 00:12:13,120
Speaker 1: the shift is happening to where when someone says I'm

234
00:12:13,120 --> 00:12:16,160
Speaker 1: going shopping, it doesn't always mean that a purchase is

235
00:12:16,160 --> 00:12:18,760
Speaker 1: going to happen, and retailers have to be okay with that.

236
00:12:19,000 --> 00:12:21,160
Speaker 1: But what they need to do is use that browse

237
00:12:21,200 --> 00:12:25,600
Speaker 1: opportunity to really get their product inserted into someone's consideration set.

238
00:12:25,720 --> 00:12:27,520
Speaker 1: If I need to come back for a present, I'm

239
00:12:27,559 --> 00:12:29,600
Speaker 1: going to go to these three places because they already

240
00:12:29,600 --> 00:12:31,880
Speaker 1: went by and noticed that they had things. But then

241
00:12:31,920 --> 00:12:35,160
Speaker 1: to your point, I think retailers are really trying to

242
00:12:35,200 --> 00:12:38,760
Speaker 1: be inventive with essentially their in store stack and what

243
00:12:38,800 --> 00:12:41,200
Speaker 1: they're able to do for people. So is it you know,

244
00:12:41,280 --> 00:12:44,440
Speaker 1: being able to customize the denim with your initials and

245
00:12:44,480 --> 00:12:46,719
Speaker 1: things of that nature. Is it in store events? Is

246
00:12:46,760 --> 00:12:49,440
Speaker 1: its styaling sessions? Is it something like us like I

247
00:12:49,480 --> 00:12:52,720
Speaker 1: really so we talk about this, Laura and I talked

248
00:12:52,720 --> 00:12:56,920
Speaker 1: about this all the time, like retailers experience and the

249
00:12:57,040 --> 00:13:02,840
Speaker 1: opportunity to do something with your technlogy and actually the store.

250
00:13:03,040 --> 00:13:05,880
Speaker 1: The brick and mortar store changes into a real experience

251
00:13:05,920 --> 00:13:10,439
Speaker 1: for a shopper is to us the holy grail. Like,

252
00:13:10,840 --> 00:13:13,480
Speaker 1: you know, are you having those types of conversations with retailers.

253
00:13:13,480 --> 00:13:18,480
Speaker 1: Are they understanding that the the opportunity there entertainment experience

254
00:13:18,520 --> 00:13:21,680
Speaker 1: in a store, you know, not just like events for

255
00:13:21,880 --> 00:13:24,160
Speaker 1: you know, drape Er James, Well, like, yeah, I just

256
00:13:24,200 --> 00:13:27,200
Speaker 1: got an email UM from Shinola not long ago that

257
00:13:27,240 --> 00:13:29,520
Speaker 1: you know, come in by a product and have the

258
00:13:29,559 --> 00:13:33,040
Speaker 1: opportunity to have your bag hand painted with you know,

259
00:13:33,120 --> 00:13:36,040
Speaker 1: obviously your initials are name of choice. I think you

260
00:13:36,040 --> 00:13:38,800
Speaker 1: know what I'd be curious to know, Amanda's as you're

261
00:13:38,840 --> 00:13:42,559
Speaker 1: aggregating all of this data and understanding what people are

262
00:13:42,600 --> 00:13:45,720
Speaker 1: saving and starting to build personas, do you see this

263
00:13:45,760 --> 00:13:48,200
Speaker 1: as an opportunity Maybe we're inventing this right now. I

264
00:13:48,200 --> 00:13:50,439
Speaker 1: don't know. Is this an opportunity for you to start

265
00:13:50,480 --> 00:13:54,200
Speaker 1: building out UM insights where it goes beyond just this

266
00:13:54,280 --> 00:13:56,160
Speaker 1: is what this person wants to buy, but now this

267
00:13:56,240 --> 00:13:59,240
Speaker 1: is what this person wants to feel and experience and

268
00:13:59,280 --> 00:14:03,760
Speaker 1: engage in store completely Because I think a lot of

269
00:14:03,760 --> 00:14:06,360
Speaker 1: what operators are working with, just in regards to data

270
00:14:06,720 --> 00:14:09,000
Speaker 1: is an then complete data set. So when you think

271
00:14:09,000 --> 00:14:10,679
Speaker 1: about all the data they have, a lot of it

272
00:14:10,720 --> 00:14:16,120
Speaker 1: is accumulated from online activity and then post purchase behavior

273
00:14:16,200 --> 00:14:17,960
Speaker 1: in store. Because like I said, you don't know what

274
00:14:18,040 --> 00:14:20,560
Speaker 1: someone's looking at in store. What we're essentially able to

275
00:14:20,560 --> 00:14:22,880
Speaker 1: tell them is this is what the person is going

276
00:14:22,920 --> 00:14:26,720
Speaker 1: to buy. That changes the messaging entirely. Like the example

277
00:14:26,760 --> 00:14:29,520
Speaker 1: always uses. I go into a store once a year

278
00:14:29,520 --> 00:14:31,400
Speaker 1: and I buy two pairs of genes or whatever. I

279
00:14:31,400 --> 00:14:33,400
Speaker 1: don't buy jeenanes that often. I don't need them. If

280
00:14:33,400 --> 00:14:35,960
Speaker 1: you continue to message me about genes, you've lost me.

281
00:14:36,000 --> 00:14:38,280
Speaker 1: I don't need any more genes. Not only does it

282
00:14:38,400 --> 00:14:40,840
Speaker 1: say that you don't know. Although I know your husband

283
00:14:40,880 --> 00:14:43,200
Speaker 1: and I think you'd probably disagree with that statement. It

284
00:14:43,280 --> 00:14:45,760
Speaker 1: might be true but for this case in point. But

285
00:14:45,880 --> 00:14:48,600
Speaker 1: you know, if it's an it's off message, it becomes annoying.

286
00:14:48,640 --> 00:14:50,480
Speaker 1: I cut you off. What happens when you really have

287
00:14:50,880 --> 00:14:53,720
Speaker 1: have something to tell me. I think retailers have done

288
00:14:54,040 --> 00:14:56,160
Speaker 1: a lot with data, and I think there's a lot

289
00:14:56,280 --> 00:14:58,400
Speaker 1: more we can do with it to really make the

290
00:14:58,560 --> 00:15:02,440
Speaker 1: experience feel personal. Eyes We also keep saying in regards

291
00:15:02,520 --> 00:15:05,240
Speaker 1: to sales and discounts, like I want to help retailers

292
00:15:05,280 --> 00:15:09,840
Speaker 1: take those off signs off the windows, like don't sell

293
00:15:09,960 --> 00:15:14,240
Speaker 1: to everybody, just put on sale what someone wants to buy.

294
00:15:14,400 --> 00:15:16,960
Speaker 1: The other thing that we say is if you think

295
00:15:16,960 --> 00:15:18,840
Speaker 1: about when you go into the store. Let's say on Wednesday,

296
00:15:18,880 --> 00:15:21,240
Speaker 1: you go in China and item, and on Friday, they

297
00:15:21,240 --> 00:15:23,960
Speaker 1: know that that category is going on sale, you leave

298
00:15:24,000 --> 00:15:26,400
Speaker 1: Wednesday because it's just not the right time for you.

299
00:15:26,640 --> 00:15:29,000
Speaker 1: They now have just been money remarketing to you to

300
00:15:29,120 --> 00:15:31,160
Speaker 1: make you aware of this promotion and to try to

301
00:15:31,160 --> 00:15:33,960
Speaker 1: bring you back to store or online. Why wouldn't we

302
00:15:34,040 --> 00:15:38,400
Speaker 1: advance that sale to you knowing that you've illustrated purchasingtant

303
00:15:38,400 --> 00:15:41,240
Speaker 1: in that item. So I really think there's a ton

304
00:15:41,280 --> 00:15:44,200
Speaker 1: of opportunities both on the retailer side and to your point,

305
00:15:44,480 --> 00:15:48,320
Speaker 1: the consumer experience, just to start shopping how people shop more.

306
00:15:48,440 --> 00:15:51,800
Speaker 1: That's the big piece. But it's also about feeling the brand.

307
00:15:51,920 --> 00:15:54,760
Speaker 1: So if you love a brand, it's about experiencing the brand.

308
00:15:54,840 --> 00:15:58,560
Speaker 1: And now every brand has said transaction first. Growth is

309
00:15:58,720 --> 00:16:03,800
Speaker 1: equals transaction. I want to see transaction being bolstered by

310
00:16:03,880 --> 00:16:07,480
Speaker 1: true brand experience that is tied to business. To me,

311
00:16:07,800 --> 00:16:09,840
Speaker 1: that has dropped the mic with what you're doing and

312
00:16:09,880 --> 00:16:15,080
Speaker 1: the possibilities. So tell us about being a woman in

313
00:16:15,320 --> 00:16:19,240
Speaker 1: this venture capital world and any tips that you have,

314
00:16:19,280 --> 00:16:22,040
Speaker 1: any experiences you want to share. You know, has it

315
00:16:22,120 --> 00:16:25,520
Speaker 1: been difficult, have people been more open to it? You know,

316
00:16:25,520 --> 00:16:28,600
Speaker 1: have you had problems saying shopping equals female? Really listened

317
00:16:28,600 --> 00:16:30,440
Speaker 1: to me, this is a product that makes a lot

318
00:16:30,480 --> 00:16:33,440
Speaker 1: of sense. You know, have people blown you off? Yes?

319
00:16:33,520 --> 00:16:36,000
Speaker 1: Oh my god. When we first came out and um,

320
00:16:36,480 --> 00:16:39,000
Speaker 1: we were still fully at based and you know, we

321
00:16:39,000 --> 00:16:41,680
Speaker 1: were really trying to raise. So we've gotten done with

322
00:16:42,040 --> 00:16:45,600
Speaker 1: our initial raise and we're at capital Um right now

323
00:16:45,680 --> 00:16:47,920
Speaker 1: working out of their lab. So I got lucky with

324
00:16:47,920 --> 00:16:49,720
Speaker 1: them because they really got what we were trying to do,

325
00:16:49,760 --> 00:16:51,800
Speaker 1: and they pushed us to advance the product and they

326
00:16:51,800 --> 00:16:53,720
Speaker 1: believed in us. And that was the biggest thing. Is

327
00:16:54,120 --> 00:16:57,520
Speaker 1: it's not about taking money. It's about taking money that

328
00:16:57,560 --> 00:16:59,800
Speaker 1: believes in what you're doing and can really help you

329
00:17:00,000 --> 00:17:03,560
Speaker 1: iterate the product because nobody finishes with what they started

330
00:17:03,600 --> 00:17:05,400
Speaker 1: with us to like, we realized there was a lot

331
00:17:05,440 --> 00:17:08,439
Speaker 1: more data to be had and shared with retailers, so

332
00:17:08,560 --> 00:17:09,960
Speaker 1: you know, we had to shift and go to market

333
00:17:10,000 --> 00:17:13,320
Speaker 1: strategy as well. But when we first got out there.

334
00:17:13,960 --> 00:17:16,680
Speaker 1: You know, you don't always want to believe the situations,

335
00:17:16,680 --> 00:17:18,080
Speaker 1: and you want to think that you're going to create

336
00:17:18,080 --> 00:17:20,680
Speaker 1: a situation that's different for yourself. But the reality is,

337
00:17:21,040 --> 00:17:22,800
Speaker 1: you know, we went into a lot of meetings and

338
00:17:23,000 --> 00:17:26,400
Speaker 1: there were all men. And I don't necessarily think they

339
00:17:26,680 --> 00:17:29,119
Speaker 1: didn't want a fund of female um or they didn't

340
00:17:29,160 --> 00:17:31,119
Speaker 1: want to, you know, support a woman. I think it

341
00:17:31,160 --> 00:17:33,520
Speaker 1: was more that the idea didn't resonate with them. I

342
00:17:33,560 --> 00:17:35,720
Speaker 1: think the reason have to have doesn't exist as a

343
00:17:35,720 --> 00:17:38,240
Speaker 1: lot of the retail technology has been driven by men before,

344
00:17:38,280 --> 00:17:40,920
Speaker 1: and they don't understand how women shopping store. So we

345
00:17:40,960 --> 00:17:42,800
Speaker 1: would pitch this idea and they would be like, I

346
00:17:42,840 --> 00:17:44,960
Speaker 1: don't get this. You expect me to go into a

347
00:17:45,000 --> 00:17:47,480
Speaker 1: store and not buy something. This doesn't make any sense.

348
00:17:47,480 --> 00:17:49,760
Speaker 1: And I'm like, well, clearly you're not a woman and

349
00:17:49,800 --> 00:17:53,000
Speaker 1: you've never been shopping um. So, you know, there was

350
00:17:53,040 --> 00:17:55,679
Speaker 1: a lot of those missed opportunities because they just didn't

351
00:17:55,680 --> 00:17:57,600
Speaker 1: get it. And I think if you're someone investing, the

352
00:17:57,640 --> 00:18:01,040
Speaker 1: first place you go is to your rolodex. And I

353
00:18:01,080 --> 00:18:04,080
Speaker 1: think a lot of people's rolodex is similar to themselves.

354
00:18:04,119 --> 00:18:05,600
Speaker 1: I know a lot of women that are like me,

355
00:18:05,840 --> 00:18:07,199
Speaker 1: And I think men know a lot of men that

356
00:18:07,240 --> 00:18:10,159
Speaker 1: are like them. And I think it's really about diversifying

357
00:18:10,200 --> 00:18:12,680
Speaker 1: the rolodex, making sure that other women are a part

358
00:18:12,680 --> 00:18:15,560
Speaker 1: of the boards. You know, you're really going to events

359
00:18:15,600 --> 00:18:18,119
Speaker 1: to seek out women. And I'm not saying it's because

360
00:18:18,160 --> 00:18:20,600
Speaker 1: you know, we need a better chance. I'm saying there

361
00:18:20,600 --> 00:18:24,840
Speaker 1: just needs to be some diversification and deal flow too. So, Amanda,

362
00:18:25,000 --> 00:18:28,960
Speaker 1: I'm curious to know, Um, what do you see if

363
00:18:29,040 --> 00:18:31,639
Speaker 1: you had to get into your crystal has to have

364
00:18:31,680 --> 00:18:34,440
Speaker 1: shopping ball, what do you see as the single biggest

365
00:18:34,480 --> 00:18:37,679
Speaker 1: trend or technology that will up end retail in the

366
00:18:37,720 --> 00:18:41,000
Speaker 1: next twelve to eighteen months. I mean, I hope it's us.

367
00:18:41,160 --> 00:18:46,640
Speaker 1: Is that? Yeah? I think that there it's gonna be me. Um,

368
00:18:46,680 --> 00:18:48,480
Speaker 1: you know, I really think there's a lot that can

369
00:18:48,520 --> 00:18:50,639
Speaker 1: be done. You know, everyone talks about omni channel and

370
00:18:50,680 --> 00:18:53,080
Speaker 1: things that nature. I do agree that that is a

371
00:18:53,160 --> 00:18:56,439
Speaker 1: storyline and their structure of reality. But I also think

372
00:18:56,840 --> 00:19:01,879
Speaker 1: what retailers are doing online is working. It's growing, A

373
00:19:01,880 --> 00:19:04,040
Speaker 1: lot of us are shopping there. The numbers I'll show

374
00:19:04,080 --> 00:19:06,880
Speaker 1: that When you say retailers, do you mean like DTC,

375
00:19:07,160 --> 00:19:09,720
Speaker 1: like retailers that just exists online or just in general.

376
00:19:10,280 --> 00:19:12,320
Speaker 1: I think in general, I will say, since you brought

377
00:19:12,359 --> 00:19:15,000
Speaker 1: up DTC, I think you see a lot of brands

378
00:19:15,320 --> 00:19:19,320
Speaker 1: that were online brands that are coming offline now. So ever, Lane,

379
00:19:19,440 --> 00:19:21,879
Speaker 1: I mean, why we parker this Everyone knows and I

380
00:19:21,920 --> 00:19:25,199
Speaker 1: think they're doing that because they understand the value of

381
00:19:25,200 --> 00:19:28,960
Speaker 1: brick and mortar and the brand awareness, brand loyalty, the

382
00:19:29,000 --> 00:19:32,200
Speaker 1: interaction that it can drives get people in their touch field.

383
00:19:32,200 --> 00:19:35,480
Speaker 1: Try really take a brand that's online and kind of

384
00:19:35,520 --> 00:19:39,080
Speaker 1: give it that personality and personification. They understand the value

385
00:19:39,080 --> 00:19:41,640
Speaker 1: and that. But what they're doing is they're opening these

386
00:19:41,680 --> 00:19:43,639
Speaker 1: brick and mortar stores, but they're of the future. They

387
00:19:43,680 --> 00:19:47,040
Speaker 1: already work well, there's already synergy, they're collecting the data

388
00:19:47,119 --> 00:19:49,640
Speaker 1: real time, they know what's going on. So I think

389
00:19:49,720 --> 00:19:52,119
Speaker 1: in a general sense, retailers are going to start to

390
00:19:52,160 --> 00:19:56,040
Speaker 1: see more success when they bring some of the efforts

391
00:19:56,520 --> 00:20:00,840
Speaker 1: and techniques that they've employed online when they bring was offline.

392
00:20:00,960 --> 00:20:03,119
Speaker 1: And that's part of the conversation that I want to

393
00:20:03,119 --> 00:20:05,560
Speaker 1: be a part of. That's awesome. Which brands do you

394
00:20:05,600 --> 00:20:07,760
Speaker 1: think are doing it best right now in terms of

395
00:20:08,160 --> 00:20:11,719
Speaker 1: online offline synergy? I mean, like like the ones I

396
00:20:11,720 --> 00:20:14,200
Speaker 1: just said, like ever Line is doing a really good job.

397
00:20:14,720 --> 00:20:17,440
Speaker 1: They're just starting to open their brick and mortar stores.

398
00:20:17,440 --> 00:20:21,400
Speaker 1: I think Warby Parker's always done a good job. I

399
00:20:21,400 --> 00:20:23,800
Speaker 1: think they did a really good job in bringing the

400
00:20:23,920 --> 00:20:27,639
Speaker 1: brand to bear in a physical space that still felt

401
00:20:27,800 --> 00:20:30,439
Speaker 1: a lot like the online shopping experience, even how the

402
00:20:30,560 --> 00:20:35,120
Speaker 1: displays were stacked and set. And the thing is, these

403
00:20:35,119 --> 00:20:37,760
Speaker 1: news stores are able to learn from the mistakes of

404
00:20:37,800 --> 00:20:41,119
Speaker 1: pre existing ones, and they're not having to change real time.

405
00:20:41,160 --> 00:20:44,119
Speaker 1: And that's some of the challenges I think existing you know,

406
00:20:44,200 --> 00:20:47,160
Speaker 1: retailers and brands are are facing. How do we kind

407
00:20:47,160 --> 00:20:49,199
Speaker 1: of make this shift why we continue to drive the

408
00:20:49,240 --> 00:20:53,080
Speaker 1: business forward? We totally agree. So, okay, we're gonna wrap

409
00:20:53,200 --> 00:20:55,600
Speaker 1: with our favorite game, which you've played with us, not

410
00:20:55,800 --> 00:20:59,480
Speaker 1: on Mike UM kill by d I Y What would

411
00:20:59,480 --> 00:21:01,560
Speaker 1: you kill? Would you buy? What would you do yourself

412
00:21:01,560 --> 00:21:05,240
Speaker 1: in the retail space? Okay, So I mean I want

413
00:21:05,280 --> 00:21:07,359
Speaker 1: to be careful of who I would kill because I

414
00:21:07,920 --> 00:21:11,280
Speaker 1: hate killing anyone in a general sense, but I think

415
00:21:11,320 --> 00:21:14,760
Speaker 1: I would kill Sears. I think their time has passed.

416
00:21:14,880 --> 00:21:17,320
Speaker 1: I don't think they iterated quick enough. I think the

417
00:21:17,440 --> 00:21:20,360
Speaker 1: real estate is worth more than the brand, and now

418
00:21:20,400 --> 00:21:24,000
Speaker 1: they're starting to put their private label brands and other retailers.

419
00:21:24,040 --> 00:21:27,040
Speaker 1: So I just think it's time to say goodbye. Um

420
00:21:27,520 --> 00:21:30,760
Speaker 1: By this is gonna sound you know what. I would

421
00:21:30,760 --> 00:21:35,119
Speaker 1: buy Amazon because they're the most powerful player, and I

422
00:21:35,160 --> 00:21:38,040
Speaker 1: think there's a lot that they can do um in

423
00:21:38,080 --> 00:21:40,639
Speaker 1: the offline world, especially when you know, we start to

424
00:21:40,640 --> 00:21:42,280
Speaker 1: talk about fashion, like we know what's going on with

425
00:21:42,320 --> 00:21:44,600
Speaker 1: the bookstores, but what are they going to do in fashion?

426
00:21:44,680 --> 00:21:45,679
Speaker 1: I want to be a part of that. So I'm

427
00:21:45,680 --> 00:21:48,400
Speaker 1: going to buy Amazon, and yeah, I need some extra

428
00:21:48,440 --> 00:21:53,080
Speaker 1: money though, and then um D I Y. I think

429
00:21:53,119 --> 00:21:56,840
Speaker 1: I would D I Y a real retail experience top

430
00:21:56,880 --> 00:22:00,720
Speaker 1: to bottom. I'd go in there, make it extremely experiential.

431
00:22:00,840 --> 00:22:03,280
Speaker 1: We'd obviously launched with have to Have, but I'd love

432
00:22:03,320 --> 00:22:05,720
Speaker 1: to kind of set up my own store experience too.

433
00:22:05,720 --> 00:22:07,560
Speaker 1: We've even talked about it for have to Have. Maybe

434
00:22:07,640 --> 00:22:09,800
Speaker 1: we just set up a d O Y store that

435
00:22:09,840 --> 00:22:11,720
Speaker 1: you come in and you can't buy anything. All you

436
00:22:11,720 --> 00:22:14,720
Speaker 1: can do is take pictures of the tag. So how

437
00:22:14,760 --> 00:22:18,760
Speaker 1: you're talking now, you're talking exciting and please invite us

438
00:22:18,760 --> 00:22:22,640
Speaker 1: to that party obviously, um, Amanda, thank you so much. Amanda,

439
00:22:24,080 --> 00:22:26,199
Speaker 1: thank you, good luck with to have to have and

440
00:22:26,240 --> 00:22:28,840
Speaker 1: how can people reach you if they want to talk fashion?

441
00:22:29,080 --> 00:22:31,440
Speaker 1: So have to have dot com? H A F t

442
00:22:31,680 --> 00:22:34,159
Speaker 1: A have dot com. We're at have to have on

443
00:22:34,200 --> 00:22:37,760
Speaker 1: all socials. I'm just Amanda at have to have dot

444
00:22:37,800 --> 00:22:40,399
Speaker 1: com and then give it a try. We're ready to

445
00:22:40,480 --> 00:22:43,439
Speaker 1: get going. You can take a picture of a tag

446
00:22:43,640 --> 00:22:47,000
Speaker 1: and text that picture to seven seven double o seven

447
00:22:47,280 --> 00:22:49,879
Speaker 1: seven seven zero zero seven get it kind of spylight

448
00:22:50,160 --> 00:23:02,639
Speaker 1: fashion sky Thank you so much, guys, So thank you

449
00:23:02,680 --> 00:23:05,399
Speaker 1: to Skype for allowing at Landa to go by coastal today.

450
00:23:05,400 --> 00:23:08,159
Speaker 1: This was a different challenge, wasn't it. Yeah totally. I

451
00:23:08,240 --> 00:23:11,000
Speaker 1: miss I miss you. I miss you. I miss you too,

452
00:23:11,119 --> 00:23:12,639
Speaker 1: but I'm sure I'll call you after this. I know

453
00:23:12,720 --> 00:23:15,600
Speaker 1: you will. And thank you to Amanda Latifi doing our

454
00:23:15,680 --> 00:23:19,600
Speaker 1: first UM show as a call in. We really appreciate it.

455
00:23:19,640 --> 00:23:22,480
Speaker 1: And check out have to have is it is on fire?

456
00:23:22,640 --> 00:23:25,760
Speaker 1: It is so smart um and support another lady girl

457
00:23:25,800 --> 00:23:29,680
Speaker 1: boss businesswoman. Yes big thanks to Cameron Drew's, our producer,

458
00:23:30,000 --> 00:23:32,560
Speaker 1: Matt Turk, Andy Bowers and all of our friends and

459
00:23:32,600 --> 00:23:36,000
Speaker 1: family at Panoply at Landia. You know where to reach

460
00:23:36,119 --> 00:23:40,880
Speaker 1: us at Atlantia Podcast on Facebook, Twitter, Instagram. We're out there,

461
00:23:41,040 --> 00:23:44,119
Speaker 1: so get at us. We're having fun having our conversations,

462
00:23:44,119 --> 00:23:45,960
Speaker 1: and as always, don't forget to leave us a review.

463
00:23:45,960 --> 00:23:48,640
Speaker 1: Wherever you're listening to this podcast. Thanks and we'll talk

464
00:23:48,640 --> 00:24:04,159
Speaker 1: to you in two weeks. Full disclosure. Our opinions are

465
00:24:04,160 --> 00:24:04,480
Speaker 1: our own