1 00:00:00,720 --> 00:00:03,320 Speaker 1: Hello everybody. It's Josh and for this week's select, I 2 00:00:03,440 --> 00:00:07,720 Speaker 1: chose are surprisingly Interesting. June two thousand seventeen episode on 3 00:00:07,800 --> 00:00:11,200 Speaker 1: food fads. This episode has everything you're looking for in 4 00:00:11,240 --> 00:00:16,680 Speaker 1: a food fads episode, TV Dinners, Oprah, and Thrills, Chills, spills. 5 00:00:17,200 --> 00:00:20,720 Speaker 1: It's an odd good episode, so I hope you enjoy it. 6 00:00:25,120 --> 00:00:27,920 Speaker 1: Welcome to Stuff You Should Know, a production of I 7 00:00:28,000 --> 00:00:37,640 Speaker 1: Heart Radio. Hey, welcome to the podcast. I'm Josh Clark 8 00:00:37,720 --> 00:00:43,000 Speaker 1: with Charles W. Chuck Bryant, Jerry, Jerome Roland and Frank 9 00:00:43,080 --> 00:00:46,919 Speaker 1: the Chair. Oh Frank, it's been there the whole time. 10 00:00:46,920 --> 00:00:49,519 Speaker 1: You just keep quiet mostly mostly. Yeah. I don't have 11 00:00:49,600 --> 00:00:52,839 Speaker 1: my hat on today though, so I know what gives 12 00:00:53,400 --> 00:00:55,280 Speaker 1: I don't know. You know, I'm growing the hair out, 13 00:00:55,280 --> 00:00:57,640 Speaker 1: so I thought i'd just let it flow. I noticed 14 00:00:58,000 --> 00:01:02,320 Speaker 1: it looks good. Why are you growing it out? I 15 00:01:02,360 --> 00:01:04,880 Speaker 1: don't know. It just sort of started happening. Then I 16 00:01:05,000 --> 00:01:08,839 Speaker 1: was like, my brother's got good hair, is longer. Yeah, 17 00:01:08,880 --> 00:01:12,760 Speaker 1: I'm always trying to be more like him. Plus I 18 00:01:12,800 --> 00:01:15,440 Speaker 1: can't have a butt cut with short hair. Yeah. Plus 19 00:01:15,440 --> 00:01:18,280 Speaker 1: I mean I've had the same short, spiky hair for 20 00:01:18,360 --> 00:01:21,840 Speaker 1: like fifteen years. Time to mix it up. I know, man, 21 00:01:21,840 --> 00:01:23,720 Speaker 1: when I started growing mine out, I was like, what 22 00:01:23,760 --> 00:01:26,360 Speaker 1: am I doing? What's with this cube ball crap? I'm 23 00:01:26,400 --> 00:01:29,040 Speaker 1: so tired of all this. Let me just see what 24 00:01:29,200 --> 00:01:33,160 Speaker 1: it looks like, you know, with a what's that quarterback's name? 25 00:01:34,440 --> 00:01:40,360 Speaker 1: Joe with Eisman? No Joe no? Uh, Terry Bradshaw, No, 26 00:01:41,120 --> 00:01:46,200 Speaker 1: you know the one, Randall Cunningham. No, Tom Brady, tom Brady. 27 00:01:46,400 --> 00:01:50,400 Speaker 1: Despite your harassment, I still figured it out. What about 28 00:01:50,400 --> 00:01:53,520 Speaker 1: Tom Brady? He want his hair? I have his hair, buddy. 29 00:01:54,240 --> 00:01:57,800 Speaker 1: I don't know about that. I do me and Tom Brady? Now, 30 00:01:59,080 --> 00:02:03,960 Speaker 1: uh chuh? Yes. Did you grow up on TV dinners 31 00:02:04,000 --> 00:02:09,040 Speaker 1: at all? Really? No? My mom is wasn't is a 32 00:02:09,080 --> 00:02:13,360 Speaker 1: great cook, so she wouldn't have that. I see, I see, Wow, 33 00:02:13,520 --> 00:02:16,680 Speaker 1: well I did. I grew up on TV dinners and 34 00:02:16,800 --> 00:02:21,600 Speaker 1: usually when a TV dinner appeared. Seriously, you did miss out. 35 00:02:21,639 --> 00:02:24,280 Speaker 1: They were pretty amazing when you're like six seven years old. 36 00:02:24,480 --> 00:02:27,640 Speaker 1: I've had them when you were six or seven. No, 37 00:02:27,880 --> 00:02:31,520 Speaker 1: I had them like in college. Okay, so so okay, 38 00:02:31,639 --> 00:02:35,280 Speaker 1: So you understand the magic of a TV dinner, right? Sure? Alright, 39 00:02:35,560 --> 00:02:38,640 Speaker 1: imagine that as like a six year old. I'm sure 40 00:02:38,639 --> 00:02:40,840 Speaker 1: it was magical. All of your foods and like a 41 00:02:40,880 --> 00:02:44,320 Speaker 1: different little compartment. Nie just staring at you, waiting, like 42 00:02:44,440 --> 00:02:48,600 Speaker 1: just just wait, just wait, buddy. Um, when you're six, 43 00:02:48,639 --> 00:02:50,880 Speaker 1: it's just even better. And when I was six, if 44 00:02:50,919 --> 00:02:52,560 Speaker 1: I would get a TV dinner, it meant that my 45 00:02:52,639 --> 00:02:55,240 Speaker 1: parents were like going to do something right. They were 46 00:02:55,240 --> 00:02:57,640 Speaker 1: going to play bridge or something like that. So it 47 00:02:57,720 --> 00:03:01,760 Speaker 1: was like a special night and like I probably exactly right. 48 00:03:02,400 --> 00:03:05,400 Speaker 1: I'd probably get to stay up late, or there'd be 49 00:03:05,440 --> 00:03:09,120 Speaker 1: some babysitter or whatever. Um, it was always just kind 50 00:03:09,120 --> 00:03:12,480 Speaker 1: of a special thing when TV dinners made an appearance. 51 00:03:12,720 --> 00:03:16,640 Speaker 1: My parents never did anything together. They never like, they 52 00:03:16,720 --> 00:03:20,800 Speaker 1: never played cards or no. Man, I rarely had babysitters. 53 00:03:22,200 --> 00:03:25,239 Speaker 1: I rarely. I don't remember having babysitters. There was always 54 00:03:25,240 --> 00:03:29,520 Speaker 1: one of them there. Yeah, maybe they didn't trust you, 55 00:03:30,840 --> 00:03:35,080 Speaker 1: that they didn't like each other. They may have really 56 00:03:35,160 --> 00:03:38,720 Speaker 1: enjoyed key parties well plus yeah you never know, Um 57 00:03:38,760 --> 00:03:42,520 Speaker 1: I had I have a sister that's six years older though, 58 00:03:42,560 --> 00:03:46,960 Speaker 1: so ter Yeah, but they still didn't do a lot 59 00:03:47,080 --> 00:03:49,560 Speaker 1: I can remember. I can literally just think of a 60 00:03:49,600 --> 00:03:51,560 Speaker 1: few times they like went to an olibaan Newton John 61 00:03:51,560 --> 00:03:56,320 Speaker 1: concert once. Uh. They've got a pretty good track record 62 00:03:56,400 --> 00:03:58,880 Speaker 1: so far, and my mom wentnt saw Elvis but not 63 00:03:58,960 --> 00:04:03,080 Speaker 1: with my dad. Wow. Uh on that last tour or 64 00:04:03,120 --> 00:04:06,320 Speaker 1: two man, the uh I think they call that the 65 00:04:06,520 --> 00:04:14,840 Speaker 1: jumpsuit Integrity Tour. They hold on, let me catch my breath. Yeah, 66 00:04:14,360 --> 00:04:19,240 Speaker 1: they didn't put an undignified ending, Yeah they didn't. They 67 00:04:19,240 --> 00:04:21,040 Speaker 1: didn't do much stuff together, so I didn't get a 68 00:04:21,080 --> 00:04:23,640 Speaker 1: lot of TV dinners. I didn't get a lot of Hey, 69 00:04:23,720 --> 00:04:25,760 Speaker 1: there's just throw it in and warm it up. My 70 00:04:25,800 --> 00:04:29,240 Speaker 1: mom was kind of yeah, always cooking for us. Yeah, yeah, no, 71 00:04:29,400 --> 00:04:31,320 Speaker 1: my mom cooked a lot too. But now that I'm 72 00:04:31,360 --> 00:04:35,240 Speaker 1: older and looked back, I'm like us pretty convenient meal. 73 00:04:35,360 --> 00:04:37,719 Speaker 1: Like you know, she was an e R nurse for 74 00:04:37,720 --> 00:04:41,640 Speaker 1: pete sake, a weird hours and stuff. Um, but she 75 00:04:41,720 --> 00:04:43,600 Speaker 1: was a great mom. She raised me very well, as 76 00:04:43,640 --> 00:04:49,000 Speaker 1: everybody knows. It's a well known fact. So with TV 77 00:04:49,120 --> 00:04:51,159 Speaker 1: Dinners in particular, though, I have a certain amount of 78 00:04:51,200 --> 00:04:55,360 Speaker 1: nostalgia for him, But apparently like America as a whole 79 00:04:55,800 --> 00:04:59,159 Speaker 1: has a bit of nostalgia for TV dinners. There's a 80 00:04:59,240 --> 00:05:02,279 Speaker 1: TV dinner the Smithsonian, for Pete's sake, and that's like 81 00:05:02,320 --> 00:05:08,480 Speaker 1: America's greatest repository of nostalgia for sure, you know. Yeah, 82 00:05:08,640 --> 00:05:10,560 Speaker 1: so I think we should take people on a delightful 83 00:05:10,600 --> 00:05:14,080 Speaker 1: tour of the history of this wonder of TV dinners. 84 00:05:14,320 --> 00:05:18,880 Speaker 1: Yeah you sound like you're I'm not so sure. No, no, no, 85 00:05:18,960 --> 00:05:20,520 Speaker 1: I am sure. I was just joking around. Was trying 86 00:05:20,520 --> 00:05:23,799 Speaker 1: to set it up as some you know, magical experience 87 00:05:23,839 --> 00:05:26,440 Speaker 1: that everyone's about to have. But I feel like that's 88 00:05:26,720 --> 00:05:31,520 Speaker 1: ingrained in it. So as the story goes, Uh, Swanson 89 00:05:31,600 --> 00:05:35,479 Speaker 1: ce A Swanson and Sons was and is a leader 90 00:05:35,520 --> 00:05:39,920 Speaker 1: in the frozen food industry. And um, whether or not 91 00:05:39,960 --> 00:05:42,280 Speaker 1: this is legend, who knows, but it's a great story. 92 00:05:42,920 --> 00:05:48,920 Speaker 1: Was that uh one Thanksgiving they had too much turkey 93 00:05:49,040 --> 00:05:52,640 Speaker 1: on their hands Post Thanksgiving to the tune of something 94 00:05:52,680 --> 00:05:56,039 Speaker 1: like two fifty tons of turkey that they didn't sell 95 00:05:56,080 --> 00:06:00,400 Speaker 1: they overestimate, which is so sad, you know, yeah for 96 00:06:00,440 --> 00:06:05,400 Speaker 1: those nothing. Uh yeah, like we so wanted to give 97 00:06:05,400 --> 00:06:09,520 Speaker 1: our life as a meal right now, we're just on 98 00:06:09,560 --> 00:06:11,760 Speaker 1: a train. Well, yeah, that's what they did. So the 99 00:06:11,800 --> 00:06:14,160 Speaker 1: story goes, they had about they loaded it, they couldn't 100 00:06:14,160 --> 00:06:16,839 Speaker 1: store it. They didn't none of room and no freezer 101 00:06:16,960 --> 00:06:19,680 Speaker 1: room to store all this turkey, So they put it 102 00:06:20,160 --> 00:06:24,880 Speaker 1: on a frozen train or a refrigerated train car as 103 00:06:24,920 --> 00:06:28,000 Speaker 1: a polar express, it's called in the industry. And the 104 00:06:28,040 --> 00:06:30,280 Speaker 1: trick to this thing is is in order for that 105 00:06:30,360 --> 00:06:34,000 Speaker 1: train to stay refrigerated, it's gotta keep moving. And so 106 00:06:34,320 --> 00:06:36,560 Speaker 1: they basically we're just running this turkey all over the 107 00:06:36,600 --> 00:06:40,680 Speaker 1: country to keep it frozen and cold. Right, It's like 108 00:06:40,760 --> 00:06:45,160 Speaker 1: that one movie UM set in the future with Tilda Switten, 109 00:06:46,040 --> 00:06:49,880 Speaker 1: where like the train never stops, societies on the train. Yeah, 110 00:06:49,880 --> 00:06:53,400 Speaker 1: that's like that, but with frozen turkeys. That's a good movie. 111 00:06:53,680 --> 00:06:57,599 Speaker 1: So it's like that cross between that and Speed. Yes, 112 00:06:57,720 --> 00:07:00,160 Speaker 1: Like so if the train ever stops, it's in a 113 00:07:00,240 --> 00:07:04,160 Speaker 1: lose refrigeration, the losers refrigeration, the turkeys all go bad. 114 00:07:04,279 --> 00:07:08,239 Speaker 1: So there's this remember that Simpsons which one when Homer 115 00:07:08,279 --> 00:07:10,720 Speaker 1: is trying to describe or think of the name of 116 00:07:10,720 --> 00:07:14,880 Speaker 1: the movie Speed. He's like, it's about a about a bus. 117 00:07:14,920 --> 00:07:18,200 Speaker 1: If it's speed goes down and it can't speed up. 118 00:07:18,240 --> 00:07:20,320 Speaker 1: And he says it like that many times, and he goes, 119 00:07:20,720 --> 00:07:23,080 Speaker 1: I think it's called the bus that wouldn't slow down 120 00:07:24,040 --> 00:07:26,960 Speaker 1: or that couldn't slow down. Yeah, I remember that very 121 00:07:26,960 --> 00:07:31,080 Speaker 1: funny line. Um, but this is real life. Chuck, this 122 00:07:31,160 --> 00:07:34,960 Speaker 1: wasn't a cartoon or a joke. Half a million pounds 123 00:07:35,000 --> 00:07:38,800 Speaker 1: of turkey on a train and if it's topped it 124 00:07:38,880 --> 00:07:45,040 Speaker 1: would spoil Simpsons. No, the idea that this actually happened, 125 00:07:45,840 --> 00:07:49,360 Speaker 1: it's so insane to me. So apparently the Swanson brothers 126 00:07:49,440 --> 00:07:54,200 Speaker 1: Clark and um, what was the other brothers, Gilbert Gilbert. 127 00:07:54,480 --> 00:07:57,280 Speaker 1: I wanted to say Clark and Gable, but Clark and 128 00:07:57,360 --> 00:08:01,120 Speaker 1: Gilbert Swanson said, all right, employ ease, we need you 129 00:08:01,160 --> 00:08:03,640 Speaker 1: to put your heads together and come up with an idea. 130 00:08:04,040 --> 00:08:07,040 Speaker 1: So they had again this is the legend, they had 131 00:08:07,080 --> 00:08:11,560 Speaker 1: an employee contest where um, whoever could come up with 132 00:08:12,160 --> 00:08:15,080 Speaker 1: what to do with all this turkey, I guess would 133 00:08:15,120 --> 00:08:18,680 Speaker 1: just be the employee of the month or something like that. Um. 134 00:08:18,760 --> 00:08:21,040 Speaker 1: And all the while this contest is going on in 135 00:08:21,080 --> 00:08:23,880 Speaker 1: the Swanson company, there's a train out there in the 136 00:08:24,320 --> 00:08:29,000 Speaker 1: United States of America just circling endlessly because it can't 137 00:08:29,080 --> 00:08:32,280 Speaker 1: stop or else the turkeys will go bad until this 138 00:08:32,440 --> 00:08:36,240 Speaker 1: Winton wins. Yeah. Yeah. So there was a salesman named 139 00:08:36,400 --> 00:08:40,880 Speaker 1: Jerry Thomas g E r R Y, not like our 140 00:08:40,880 --> 00:08:46,959 Speaker 1: own j E R I right, which no one ever gets. Right. Um, 141 00:08:47,200 --> 00:08:49,160 Speaker 1: this is the party, I will get He traveled from 142 00:08:49,200 --> 00:08:55,559 Speaker 1: Nebraska to Pittsburgh to where Pan American Airways had their 143 00:08:55,640 --> 00:09:01,120 Speaker 1: kitchens because they were testing uh single compartment uh foil 144 00:09:01,520 --> 00:09:04,680 Speaker 1: tray meals that they would serve to people. And I 145 00:09:04,720 --> 00:09:08,360 Speaker 1: guess he couldn't envision what that might look like unless 146 00:09:08,360 --> 00:09:11,920 Speaker 1: he went there in person, right and steal one. Well yeah, 147 00:09:12,520 --> 00:09:16,160 Speaker 1: so yeah, it was a single compartment right. So basically 148 00:09:16,200 --> 00:09:18,960 Speaker 1: it was just a tray that you put a bunch 149 00:09:19,000 --> 00:09:21,800 Speaker 1: of food on. There were like different compartments in the tray, 150 00:09:21,960 --> 00:09:23,360 Speaker 1: and he's like, I gotta get my hands on one 151 00:09:23,400 --> 00:09:27,160 Speaker 1: of these, right, this is innovation. Yeah. I don't understand 152 00:09:27,240 --> 00:09:29,320 Speaker 1: that either, which is why his story smells a little 153 00:09:29,320 --> 00:09:33,600 Speaker 1: fishy to me. Um. But this, this guy, Jerry Thomas, 154 00:09:33,800 --> 00:09:38,920 Speaker 1: is the He's he's known as the inventor basically of 155 00:09:39,000 --> 00:09:42,560 Speaker 1: the TV dinner. Right. So he comes back to the 156 00:09:42,559 --> 00:09:45,480 Speaker 1: Swanson brothers and says, I got it. I've I've driven 157 00:09:45,520 --> 00:09:49,880 Speaker 1: from Pittsburgh back home, h to wherever the Swanson company 158 00:09:49,920 --> 00:09:54,199 Speaker 1: is located. Where am I? He famously said, Um, And 159 00:09:54,520 --> 00:09:59,840 Speaker 1: he said, and I've added two more compartments into this trace, 160 00:10:00,280 --> 00:10:05,320 Speaker 1: the three compartment trade. And I drew two lines I 161 00:10:05,400 --> 00:10:07,600 Speaker 1: know what to do with the turkey. Now we're gonna 162 00:10:07,720 --> 00:10:10,880 Speaker 1: basically sell it as a frozen Thanksgiving dinner. And they 163 00:10:10,880 --> 00:10:13,920 Speaker 1: said your employee of the month, Jerry. Yeah. They say, look, 164 00:10:13,920 --> 00:10:16,679 Speaker 1: you got your your potatoes and gravy here, you got 165 00:10:16,720 --> 00:10:18,960 Speaker 1: your peas here, you got your turkey here. None of 166 00:10:18,960 --> 00:10:23,160 Speaker 1: it touches each other. I'm a genius. I'm Jerry Thomas. 167 00:10:23,800 --> 00:10:30,359 Speaker 1: So this coalesce with the another UH craze, which was television, 168 00:10:30,679 --> 00:10:34,560 Speaker 1: and in nineteen fifty three there were thirty three million 169 00:10:34,600 --> 00:10:39,319 Speaker 1: households with televisions, and um, it was really I mean, 170 00:10:39,320 --> 00:10:42,520 Speaker 1: there have been other people that had been doing this before. 171 00:10:42,600 --> 00:10:47,280 Speaker 1: Quaker State Foods UH in ninety nine had something in 172 00:10:47,280 --> 00:10:51,800 Speaker 1: the supermarket of frozen meal called under Geez, I know, 173 00:10:51,920 --> 00:10:54,719 Speaker 1: the most the most one, I don't want to say 174 00:10:54,760 --> 00:10:57,680 Speaker 1: the most one of the most offensive brand names ever. Yeah, 175 00:10:57,760 --> 00:11:01,360 Speaker 1: the one eyed Eskimo label. That's that's terrible. So they 176 00:11:01,360 --> 00:11:04,160 Speaker 1: were selling those in supermarkets. And then in previous to that, 177 00:11:04,240 --> 00:11:11,120 Speaker 1: even UH the Strato plates from Maxim were being served 178 00:11:11,280 --> 00:11:14,560 Speaker 1: on airplanes, but not as a retail food. So it 179 00:11:14,600 --> 00:11:17,800 Speaker 1: had been done before. So the creation of the TV dinner, well, wait, 180 00:11:17,840 --> 00:11:21,600 Speaker 1: don't don't don't leave out Jack Fisher. Who Jack Fisher? 181 00:11:21,880 --> 00:11:25,600 Speaker 1: Oh right, what was that one called frigid dinners? Yes, 182 00:11:25,720 --> 00:11:28,360 Speaker 1: but they're the most depressing meal ever because they were 183 00:11:28,400 --> 00:11:31,280 Speaker 1: served in bars. Yeah, they're serving in a bar, so 184 00:11:31,360 --> 00:11:33,840 Speaker 1: you didn't have to leave to go home to eat dinner. 185 00:11:33,920 --> 00:11:36,360 Speaker 1: You could just stay and keep drinking. Oh man, there 186 00:11:36,400 --> 00:11:38,559 Speaker 1: were some bars in l A in Los Felis when 187 00:11:38,559 --> 00:11:43,760 Speaker 1: I lived there that around two am, the Tomali guy 188 00:11:43,760 --> 00:11:46,960 Speaker 1: would come around, So okay, that's different. Oh dude, it 189 00:11:47,000 --> 00:11:49,400 Speaker 1: was the best. I mean, they were legit handmade to 190 00:11:49,480 --> 00:11:53,079 Speaker 1: Molly's and at one was the perfect time to be 191 00:11:53,160 --> 00:11:57,760 Speaker 1: dropping into the drawing room, you know. Oh anyway, the 192 00:11:58,040 --> 00:12:00,320 Speaker 1: creation of the TV dinner was not so much that 193 00:12:00,400 --> 00:12:02,840 Speaker 1: it was a brand new thing, but it was. It 194 00:12:02,880 --> 00:12:08,040 Speaker 1: was a marketing success story because the TV they thought, 195 00:12:08,080 --> 00:12:10,480 Speaker 1: if we can build a sing around the television, then 196 00:12:10,520 --> 00:12:12,839 Speaker 1: we've got something on our hands. Right. That was the 197 00:12:12,920 --> 00:12:16,520 Speaker 1: key the TV making it a TV dinner, right, because 198 00:12:16,559 --> 00:12:19,720 Speaker 1: all of a sudden it was like, hey, everybody loves TV. 199 00:12:20,440 --> 00:12:23,560 Speaker 1: Plus this is something I didn't realize. It added a 200 00:12:23,559 --> 00:12:28,160 Speaker 1: certain amount of like cashe to the TV dinner because 201 00:12:28,320 --> 00:12:30,880 Speaker 1: if you had a TV dinner. It meant that you 202 00:12:30,960 --> 00:12:33,480 Speaker 1: had a TV. And if you had a TV, you 203 00:12:33,520 --> 00:12:37,320 Speaker 1: were probably upper middle class at the time, right, So 204 00:12:37,760 --> 00:12:40,600 Speaker 1: the idea of having a TV or a dinner to 205 00:12:40,679 --> 00:12:44,920 Speaker 1: go with your TV really appealed to two Americans. And 206 00:12:44,960 --> 00:12:49,800 Speaker 1: even to this day it was such a great marketing coup. 207 00:12:49,960 --> 00:12:53,600 Speaker 1: I guess that um people still call these, and like 208 00:12:53,640 --> 00:12:57,199 Speaker 1: almost any frozen entree or frozen meal, a TV dinner. 209 00:12:57,960 --> 00:13:02,000 Speaker 1: Even though it was two when Swanson stopped calling their 210 00:13:02,080 --> 00:13:04,400 Speaker 1: products that they still made the products, they just stopped 211 00:13:04,400 --> 00:13:07,400 Speaker 1: calling them TV dinners. Every everybody else kept calling them 212 00:13:07,440 --> 00:13:09,440 Speaker 1: TV dinner. Yeah, you were eating these in the eighties, 213 00:13:09,480 --> 00:13:12,840 Speaker 1: like twenty years after they that brand went away, still 214 00:13:12,880 --> 00:13:16,360 Speaker 1: calling TV dinners and eating them on TV trays. This 215 00:13:16,400 --> 00:13:18,839 Speaker 1: is another thing you possed out on Chuck, did you have? 216 00:13:20,160 --> 00:13:21,839 Speaker 1: So that was the whole The whole point of the 217 00:13:21,960 --> 00:13:26,440 Speaker 1: TV tray was it was a foldable individual table that 218 00:13:26,520 --> 00:13:29,760 Speaker 1: you would open up in front of yourself and eat 219 00:13:29,840 --> 00:13:32,440 Speaker 1: your TV dinner on while you were sitting on the couch, 220 00:13:32,720 --> 00:13:35,559 Speaker 1: so you could watch TV most efficiently while you were 221 00:13:35,559 --> 00:13:37,760 Speaker 1: eating dinner. And now they call that the coffee table. 222 00:13:37,760 --> 00:13:40,120 Speaker 1: You just stoop over a little bit right, or the 223 00:13:40,200 --> 00:13:46,000 Speaker 1: sink eating over the sink. I don't know what that is. 224 00:13:46,400 --> 00:13:50,040 Speaker 1: That's a depressing way to eat. So these are actually 225 00:13:50,040 --> 00:13:52,920 Speaker 1: called that was the brand, Swanson's TV brand, frozen Dinner. 226 00:13:53,040 --> 00:13:55,840 Speaker 1: And there they're big concept with the box. If you 227 00:13:55,840 --> 00:13:59,319 Speaker 1: look it up on on the internet. Was it looked 228 00:13:59,400 --> 00:14:01,400 Speaker 1: like it was designed like a little television the box 229 00:14:01,520 --> 00:14:04,200 Speaker 1: was it the t The dinner itself was like the 230 00:14:04,280 --> 00:14:07,120 Speaker 1: screen on the screen and then it had the little 231 00:14:07,160 --> 00:14:10,079 Speaker 1: dials on the bottom left and right corner and uh, 232 00:14:10,120 --> 00:14:12,120 Speaker 1: you know it look like a little TV right. And 233 00:14:12,160 --> 00:14:15,720 Speaker 1: it was ninety eight cents in nineteen fifty four, and 234 00:14:15,920 --> 00:14:19,560 Speaker 1: they sold a ton of them. Yeah, they apparently um 235 00:14:19,640 --> 00:14:21,920 Speaker 1: so again, remember all this came from a bunch of 236 00:14:21,960 --> 00:14:25,720 Speaker 1: turkey that was about to spoil. So Swanson start to 237 00:14:25,760 --> 00:14:29,800 Speaker 1: an industry. Swanson ordered like five thousand of them initially 238 00:14:30,360 --> 00:14:34,240 Speaker 1: to be made, and they hired a small battalion of 239 00:14:34,240 --> 00:14:38,800 Speaker 1: of um ladies in aprons and ice cream scoops and 240 00:14:38,840 --> 00:14:41,800 Speaker 1: spatchel is to assemble these things, right, and they just 241 00:14:41,840 --> 00:14:44,960 Speaker 1: had them go right down the assembly line and they 242 00:14:45,000 --> 00:14:49,080 Speaker 1: sold five thousand just almost immediately, and apparently in the 243 00:14:49,200 --> 00:14:53,520 Speaker 1: first year um that they were sold they sold like 244 00:14:54,400 --> 00:14:56,960 Speaker 1: ten million of them. So they came out with them 245 00:14:56,960 --> 00:15:00,280 Speaker 1: in nineteen fifty four, and by the end of the 246 00:15:00,320 --> 00:15:02,600 Speaker 1: first full year of production, which I guess would be nine, 247 00:15:04,000 --> 00:15:06,280 Speaker 1: they'd sold ten million of them. So they went from 248 00:15:06,480 --> 00:15:09,520 Speaker 1: initially ordering five thousand of them to selling ten million 249 00:15:09,560 --> 00:15:11,480 Speaker 1: of them in a year, so that it just hit 250 00:15:11,520 --> 00:15:14,040 Speaker 1: America just right, you know. Well, yeah, and it was 251 00:15:14,080 --> 00:15:17,760 Speaker 1: at a time where women were starting to want kind 252 00:15:17,760 --> 00:15:20,640 Speaker 1: of re enter the workforce. Gave them time that they 253 00:15:20,640 --> 00:15:23,200 Speaker 1: could still get that hot meal on the table, because 254 00:15:23,200 --> 00:15:25,880 Speaker 1: that was their job back then, right right. It gave 255 00:15:25,920 --> 00:15:29,640 Speaker 1: women a really great opportunity to provide a stark contrast 256 00:15:29,760 --> 00:15:33,720 Speaker 1: to the your husband's mother. Yeah. Yeah, Apparently there were 257 00:15:34,200 --> 00:15:36,360 Speaker 1: a bunch of men who were like, this isn't good enough. 258 00:15:36,400 --> 00:15:38,480 Speaker 1: I want my wife to cook from scratch like my mom. 259 00:15:38,680 --> 00:15:41,000 Speaker 1: Dr Freud, And if they could be like my mom 260 00:15:41,000 --> 00:15:44,400 Speaker 1: in a lot of other ways, that'd be awesome. Would 261 00:15:44,400 --> 00:15:48,560 Speaker 1: it kill her to wear a hairnut? Yeah, So apparently 262 00:15:48,560 --> 00:15:51,240 Speaker 1: it didn't delight all men because they weren't on board, 263 00:15:51,280 --> 00:15:53,960 Speaker 1: but would have killer to just me up in a diaper. 264 00:15:56,040 --> 00:15:59,600 Speaker 1: We should do an episode on that sometime. That's the thing. Oh, 265 00:15:59,680 --> 00:16:03,240 Speaker 1: I thought about san Freud, but on men wearing diapers 266 00:16:03,320 --> 00:16:07,080 Speaker 1: as adults. Yeah, it's for like I think it's called 267 00:16:07,120 --> 00:16:11,720 Speaker 1: diaper play for sex play, but but it's it's diaper centric. Yeah, 268 00:16:11,760 --> 00:16:15,120 Speaker 1: we should do a podcast on that just that. Well, 269 00:16:15,320 --> 00:16:17,360 Speaker 1: we can include it in like maybe a fetish one, 270 00:16:17,360 --> 00:16:21,440 Speaker 1: how about that? All right? Okay, Wow, that took a 271 00:16:21,440 --> 00:16:25,240 Speaker 1: weird turn, all of this, it really did. Uh geez, 272 00:16:25,360 --> 00:16:26,960 Speaker 1: you got anything else on TV Dinners? That's a good 273 00:16:27,000 --> 00:16:30,160 Speaker 1: way to end it, I think. Nope. Shall we take 274 00:16:30,160 --> 00:16:32,640 Speaker 1: a break? Yep? All right, I'm gonna go change my 275 00:16:32,720 --> 00:16:55,320 Speaker 1: diaper and we'll talk about gelatin right after this. So, Chuck, 276 00:16:55,360 --> 00:16:58,200 Speaker 1: you were saying that um in the last one, that uh, 277 00:16:59,760 --> 00:17:04,240 Speaker 1: that the TV dinner hit just right and struck struck 278 00:17:04,280 --> 00:17:07,840 Speaker 1: America in part because women were starting to enter the workforce, right, 279 00:17:07,880 --> 00:17:12,280 Speaker 1: and that was partially the results of World War Two. 280 00:17:12,640 --> 00:17:16,440 Speaker 1: World War two also changed things as far as food 281 00:17:16,800 --> 00:17:20,840 Speaker 1: and food consumption and food packaging goes, and that apparently 282 00:17:21,359 --> 00:17:23,440 Speaker 1: at the end of World War Two there were a 283 00:17:23,440 --> 00:17:27,680 Speaker 1: lot of companies that had gone all in into supplying 284 00:17:28,080 --> 00:17:31,840 Speaker 1: the troops food. And we're making pretty great money. But 285 00:17:32,040 --> 00:17:35,440 Speaker 1: apparently we're basically caught with a large amount of supply. 286 00:17:36,200 --> 00:17:40,080 Speaker 1: Um when the war ended, and they said, well, if 287 00:17:40,119 --> 00:17:43,320 Speaker 1: we don't figure out a way to get non wartime America, 288 00:17:43,440 --> 00:17:46,960 Speaker 1: the regular American consumer to buy this stuff, we're going 289 00:17:47,000 --> 00:17:50,359 Speaker 1: to go out of business. Were over extended basically, and 290 00:17:50,400 --> 00:17:55,160 Speaker 1: so food companies, I guess, individually and on the whole, 291 00:17:56,280 --> 00:18:01,720 Speaker 1: taught America to basically eat what had prior to that 292 00:18:01,760 --> 00:18:05,720 Speaker 1: point being considered field rations like spam. If you remember 293 00:18:05,760 --> 00:18:08,080 Speaker 1: that podcast that kind of was where that whole movement 294 00:18:08,119 --> 00:18:13,560 Speaker 1: was born. Yep, spam, condensed soup, um, dehydrated stuff, freeze, 295 00:18:13,600 --> 00:18:16,400 Speaker 1: dried stuff, like. All of this came out of basically 296 00:18:16,440 --> 00:18:19,600 Speaker 1: an overstock of World War two food supplies that were 297 00:18:19,640 --> 00:18:23,400 Speaker 1: intended for troops and we're kind of repackaged and rearranged 298 00:18:23,800 --> 00:18:26,679 Speaker 1: to be served to the American consumer. And part of 299 00:18:26,720 --> 00:18:29,720 Speaker 1: that also was that same thing that TV Dinner struck, 300 00:18:29,760 --> 00:18:32,919 Speaker 1: which which was convenient. You know, like, hey, your your 301 00:18:33,080 --> 00:18:35,800 Speaker 1: husband still wants a meal and your your family still 302 00:18:35,840 --> 00:18:39,959 Speaker 1: expects you to be the one to to cook for him. Um, 303 00:18:40,000 --> 00:18:42,720 Speaker 1: but now you have to work. So what are you 304 00:18:42,720 --> 00:18:46,000 Speaker 1: gonna do? Well, we have we have something helpful for you, 305 00:18:46,240 --> 00:18:48,840 Speaker 1: and it's called convenience food. And one of the big 306 00:18:48,880 --> 00:18:52,000 Speaker 1: convenience foods that came out of the post war era. 307 00:18:52,320 --> 00:18:56,400 Speaker 1: But really it started to gather steam before then was gelatin. Yeah, 308 00:18:56,440 --> 00:19:00,920 Speaker 1: specifically jello as the name brand, but gelatine. The word 309 00:19:01,240 --> 00:19:06,760 Speaker 1: is from Latin gelatas, meaning jellied froze. And uh. It 310 00:19:06,840 --> 00:19:09,680 Speaker 1: was first used in Egypt, but it was really first 311 00:19:09,760 --> 00:19:14,960 Speaker 1: used in cooking in France. And um, you know, I 312 00:19:15,000 --> 00:19:18,879 Speaker 1: think most people know this by now, but if you don't, Um, 313 00:19:19,119 --> 00:19:23,639 Speaker 1: gelatine is as a protein and it's uh it's produced 314 00:19:23,760 --> 00:19:30,320 Speaker 1: from collagen from boiling animal bones, yeah, or hoofs. Yeah. Yeah. Yeah, 315 00:19:30,480 --> 00:19:34,239 Speaker 1: So it's a it's glutinous basically, and it can go 316 00:19:34,359 --> 00:19:36,439 Speaker 1: one of two ways, I think, depending on what you 317 00:19:36,480 --> 00:19:38,879 Speaker 1: do with it. You can turn it into glue or 318 00:19:38,920 --> 00:19:42,399 Speaker 1: you can turn it into food. That's never a good start, no, 319 00:19:42,520 --> 00:19:46,639 Speaker 1: it really you know. Yeah. And a guy from the 320 00:19:46,880 --> 00:19:50,880 Speaker 1: I think the seventeenth century in France, what was his name, Peppin, 321 00:19:51,800 --> 00:19:55,840 Speaker 1: someone Peppin, Dennis Poppine, who may or may not be 322 00:19:55,920 --> 00:19:59,840 Speaker 1: related to Jacques Pepin. It was great and French. He's 323 00:20:00,000 --> 00:20:03,000 Speaker 1: also a cook. Um. He was the first person to 324 00:20:03,080 --> 00:20:06,720 Speaker 1: mention it in writing. I believe, Uh, and then it 325 00:20:06,840 --> 00:20:08,800 Speaker 1: just kind of sat there for a while until the 326 00:20:08,880 --> 00:20:14,240 Speaker 1: nineteenth century, when I guess people were aware of gelatine 327 00:20:14,240 --> 00:20:16,320 Speaker 1: and that you could use it as a food, but 328 00:20:16,520 --> 00:20:21,800 Speaker 1: it was extraordinarily gourmet, like the average person was not 329 00:20:21,960 --> 00:20:25,080 Speaker 1: making jello at home. It was very time consuming. You 330 00:20:25,920 --> 00:20:28,639 Speaker 1: had to start from scratch and boil animal bones to 331 00:20:28,720 --> 00:20:31,920 Speaker 1: start the process of gelatine. It was the exact opposite 332 00:20:31,920 --> 00:20:36,879 Speaker 1: of how we think of gelatine today, which is instantaneous. Yeah. 333 00:20:37,080 --> 00:20:42,440 Speaker 1: So in the nineteenth century, um, there this guy named 334 00:20:42,480 --> 00:20:46,160 Speaker 1: Peter Cooper uh figured out a way to turn gelatine 335 00:20:46,200 --> 00:20:51,560 Speaker 1: into a powder form, a dehydrated gelatine powder. Um, and 336 00:20:51,600 --> 00:20:54,679 Speaker 1: it went absolutely nowhere for fifty years. And I was 337 00:20:54,720 --> 00:20:58,000 Speaker 1: surprised to find this out. I knew gelatine was pretty old, 338 00:20:58,359 --> 00:21:01,639 Speaker 1: but it's it's interesting how it's just kind of moved 339 00:21:01,640 --> 00:21:04,760 Speaker 1: along in these very slow little fits and starts, like 340 00:21:04,800 --> 00:21:07,200 Speaker 1: no one would give up on it. No, it was interesting, 341 00:21:07,359 --> 00:21:10,440 Speaker 1: which is weird because it's really disgusting if you think 342 00:21:10,440 --> 00:21:13,440 Speaker 1: about it. It should have been given up on, yeah, 343 00:21:13,520 --> 00:21:15,919 Speaker 1: and it never was. It's a very bizarre invention. It 344 00:21:15,960 --> 00:21:17,840 Speaker 1: almost makes you feel like there was some sort of 345 00:21:17,920 --> 00:21:21,679 Speaker 1: divine hand guiding gelatine along in its progress. Yeah. So 346 00:21:21,800 --> 00:21:25,879 Speaker 1: later on in eut named Charles Knox, uh kind of 347 00:21:26,040 --> 00:21:29,240 Speaker 1: revolutionized things when he found came up with a process 348 00:21:29,840 --> 00:21:34,200 Speaker 1: that resulted in a dried sheet of gelatine, and he 349 00:21:34,760 --> 00:21:37,920 Speaker 1: hired salesman to go door to door to show women like, hey, 350 00:21:37,960 --> 00:21:41,120 Speaker 1: you can add liquid to these sheets. You can make desserts, 351 00:21:41,160 --> 00:21:44,280 Speaker 1: you can make aspects, which is a really gross word. 352 00:21:45,320 --> 00:21:49,600 Speaker 1: I think it is. It's not it's pretty. It's a 353 00:21:49,640 --> 00:21:52,960 Speaker 1: gross thing. It's a savory gelatine. Yeah, which we'll get 354 00:21:52,960 --> 00:21:56,000 Speaker 1: to that. But uh. A couple of years later, Rose Knox, 355 00:21:56,000 --> 00:21:58,960 Speaker 1: which was that his wife, I guess yes, published a 356 00:21:58,960 --> 00:22:02,520 Speaker 1: book called Dainty Dessert Hurts, which is a book of recipes, 357 00:22:03,400 --> 00:22:06,160 Speaker 1: and things were kind of moving along a little bit. Um. 358 00:22:06,400 --> 00:22:10,360 Speaker 1: Then there was a cough syrup company in New York 359 00:22:10,359 --> 00:22:16,800 Speaker 1: called Pearl Pearl b wait is that what it's called? 360 00:22:16,920 --> 00:22:21,520 Speaker 1: Pearl way? W W A I T. But they weren't 361 00:22:21,520 --> 00:22:23,200 Speaker 1: so much cough syrups. So he said, all right, let's 362 00:22:23,200 --> 00:22:27,800 Speaker 1: get into the food business. And uh, the wife, whose 363 00:22:27,880 --> 00:22:30,920 Speaker 1: name was May, said, you know, let me add some 364 00:22:31,000 --> 00:22:34,640 Speaker 1: fruit syrups to this stuff. And actually she's the one 365 00:22:34,640 --> 00:22:36,760 Speaker 1: who named it Jello. She came up with that name, 366 00:22:37,520 --> 00:22:41,280 Speaker 1: but they didn't succeed either, and sold that to their neighbor. 367 00:22:42,000 --> 00:22:44,959 Speaker 1: Uh Francis, is that the whole name? Or Tor Francis 368 00:22:44,960 --> 00:22:50,040 Speaker 1: Woodward for four hundred and fifty bucks. This person purchased 369 00:22:50,119 --> 00:22:54,160 Speaker 1: the name in name brand Jello, right, and he almost 370 00:22:54,200 --> 00:22:57,280 Speaker 1: fell victim to the curse of Jello as well. Right. 371 00:22:57,400 --> 00:23:01,159 Speaker 1: He could do nothing with it either, um despite some 372 00:23:01,240 --> 00:23:04,840 Speaker 1: early attempts. He apparently tried to sell it to his 373 00:23:04,960 --> 00:23:07,840 Speaker 1: supervisor at work for thirty five bucks even though he 374 00:23:07,880 --> 00:23:11,320 Speaker 1: paid four and fifty to it for it. So at 375 00:23:11,359 --> 00:23:13,359 Speaker 1: some point I guess he decided to give it another 376 00:23:13,400 --> 00:23:17,720 Speaker 1: go and he hired a bunch of traveling salesman, sent 377 00:23:17,760 --> 00:23:21,560 Speaker 1: them out to fairs, community gatherings, that kind of stuff, 378 00:23:21,960 --> 00:23:26,120 Speaker 1: and said, teach the people how to make the jello. 379 00:23:26,480 --> 00:23:30,280 Speaker 1: And this time it started to stick. Actually, Jello, Jello 380 00:23:30,440 --> 00:23:34,040 Speaker 1: kind of um hit at just the right time. Finally, 381 00:23:34,280 --> 00:23:36,960 Speaker 1: I should say, the world was finally ready for Jello. 382 00:23:37,240 --> 00:23:40,800 Speaker 1: Part of it had to do with, um, refrigeration, Yeah, 383 00:23:40,960 --> 00:23:43,399 Speaker 1: for sure, once you know, refrigeration is key for jello, 384 00:23:43,440 --> 00:23:46,880 Speaker 1: as we all know, right, And once those technologies were developed, 385 00:23:46,880 --> 00:23:52,000 Speaker 1: it kind of Uh well, it formed literally, it all 386 00:23:52,040 --> 00:23:57,160 Speaker 1: congealed and figuratively. Uh. And then once advertising started taking over, 387 00:23:57,200 --> 00:24:01,359 Speaker 1: like in the mid nineteen thirties, uh, General foods Um 388 00:24:01,920 --> 00:24:05,159 Speaker 1: had a very famous radio ad from Jack Binny, the 389 00:24:05,280 --> 00:24:08,840 Speaker 1: j E L l O tag, which really kind of 390 00:24:08,840 --> 00:24:11,879 Speaker 1: helped push things along as well. Yeah, and I noticed 391 00:24:11,920 --> 00:24:15,160 Speaker 1: that at some point they started dabbling with with other flavors. 392 00:24:15,160 --> 00:24:19,840 Speaker 1: I think originally they tried strawberry, raspberry, orange, and lemon, right, um. 393 00:24:19,960 --> 00:24:23,800 Speaker 1: And then they tried chocolate and they they apparently chocolate 394 00:24:23,880 --> 00:24:27,399 Speaker 1: didn't go over very well, so they released no. First 395 00:24:27,480 --> 00:24:31,320 Speaker 1: they just released it as chocolate jello. That's pretty awful. 396 00:24:31,359 --> 00:24:33,120 Speaker 1: And then they thought, oh, maybe we should add milk 397 00:24:33,160 --> 00:24:35,119 Speaker 1: instead of water, and that's when they came up with 398 00:24:35,200 --> 00:24:38,720 Speaker 1: jello pudding and they re released chocolate and that that 399 00:24:38,880 --> 00:24:42,440 Speaker 1: spurred like a whole pudding line, including something I grew 400 00:24:42,480 --> 00:24:45,760 Speaker 1: up on, which was butterscotch jello pudding. Oh yeah, man, 401 00:24:45,800 --> 00:24:48,920 Speaker 1: that was so good, except you you couldn't. You had 402 00:24:48,920 --> 00:24:51,600 Speaker 1: to get the skin off. The skin was no good, 403 00:24:51,640 --> 00:24:54,440 Speaker 1: But everything under the skin was great. What was the skin? 404 00:24:54,520 --> 00:24:56,919 Speaker 1: It was just like a on top. It was a 405 00:24:57,040 --> 00:25:01,280 Speaker 1: very it was the tougher layer on top. Yeah, but 406 00:25:01,520 --> 00:25:03,640 Speaker 1: if you just scraped it off, you had some nice 407 00:25:03,640 --> 00:25:08,280 Speaker 1: pudding underneath. Emily still loves the uh the brown, the 408 00:25:08,400 --> 00:25:11,840 Speaker 1: chocolate jello pudding. Yeah, it's good. Yeah. She'll make a 409 00:25:11,880 --> 00:25:15,359 Speaker 1: parfait like you know, a little a little putting, a 410 00:25:15,359 --> 00:25:17,880 Speaker 1: little whipped cream, little pudding, little whipped cream. She knows 411 00:25:17,880 --> 00:25:21,080 Speaker 1: how to live. She does. It's a special night that 412 00:25:21,080 --> 00:25:23,200 Speaker 1: happens about three times a year, and I'm like, oh boy, 413 00:25:23,640 --> 00:25:27,840 Speaker 1: fight time. Uh So in the nineteen fifties, uh, supposedly 414 00:25:27,960 --> 00:25:32,720 Speaker 1: the jello shot with alcohol was invented by uh, this 415 00:25:32,840 --> 00:25:36,000 Speaker 1: really interesting guy named Tom Larer, who, um, he was 416 00:25:36,040 --> 00:25:40,840 Speaker 1: a mathematician and a singer songwriter who I looked into him. 417 00:25:40,840 --> 00:25:43,560 Speaker 1: He did song parodies about math and chemistry. I guess 418 00:25:43,560 --> 00:25:46,920 Speaker 1: he was like the Jonathan Colton of his day as 419 00:25:46,920 --> 00:25:48,520 Speaker 1: far as I can tell. And he was also in 420 00:25:48,520 --> 00:25:51,879 Speaker 1: the army and to get around alcohol restrictions. As the 421 00:25:51,920 --> 00:25:55,200 Speaker 1: story goes, he claims he invented the jello shot, which 422 00:25:55,240 --> 00:26:01,200 Speaker 1: I've never had. Uh what, I've never had a jello shot? Wow, 423 00:26:01,280 --> 00:26:03,960 Speaker 1: Well you're not missing much of a pretty gross well jello. 424 00:26:04,040 --> 00:26:07,200 Speaker 1: I can't stand jello well even if you do, even 425 00:26:07,240 --> 00:26:10,520 Speaker 1: if you like or or ambivalent to jello, it's it's 426 00:26:10,600 --> 00:26:14,080 Speaker 1: just gross. Does it taste like, yeah, it's or whatever. 427 00:26:14,400 --> 00:26:17,159 Speaker 1: It's a very obnoxious taste you're supposed to use, Like 428 00:26:17,200 --> 00:26:20,120 Speaker 1: I think you're a place half of the water with 429 00:26:20,600 --> 00:26:24,719 Speaker 1: whatever liquor you're using. Usually people use vodka. It really 430 00:26:24,800 --> 00:26:28,360 Speaker 1: just stands out in a in a noxious way. By 431 00:26:28,359 --> 00:26:30,680 Speaker 1: the way, Tom Larra, I thought that name sounded familiar. 432 00:26:30,920 --> 00:26:33,840 Speaker 1: He um, he is pretty great. He wrote this one 433 00:26:34,119 --> 00:26:38,920 Speaker 1: um song called The Old Dope Peddler and two Chains. Actually, um, 434 00:26:39,280 --> 00:26:42,320 Speaker 1: you know the rapper two Chains from Atlanta? No, yes 435 00:26:42,359 --> 00:26:45,359 Speaker 1: you do? Oh wait was he our guy? Was he 436 00:26:45,480 --> 00:26:50,800 Speaker 1: the guy that judged that? No? Man? Who was that guy? 437 00:26:51,040 --> 00:26:56,280 Speaker 1: That was young Jock? Right now? Two Chains is he's huge? Man. Um. 438 00:26:56,440 --> 00:26:59,040 Speaker 1: He did a song where he sampled the Old Dope 439 00:26:59,080 --> 00:27:02,399 Speaker 1: Peddler and he, I guess wrote to Tom Laird to 440 00:27:02,400 --> 00:27:04,600 Speaker 1: ask for permission to sample it. Tom Lair had this 441 00:27:04,640 --> 00:27:08,280 Speaker 1: awesome famous response, So just read up on that. What 442 00:27:08,320 --> 00:27:10,800 Speaker 1: was did he let him use it? Yes? Oh great, 443 00:27:10,840 --> 00:27:15,119 Speaker 1: So he's the opposite of Don Henley and probably every 444 00:27:15,200 --> 00:27:21,800 Speaker 1: single way Yeah yeah, uh but jello shots, Yes, jello 445 00:27:21,840 --> 00:27:26,399 Speaker 1: shots are gross. So jello is speeding along. It's uh, 446 00:27:26,560 --> 00:27:30,080 Speaker 1: it's taking over America. Um. And then they decided to 447 00:27:30,119 --> 00:27:34,560 Speaker 1: come out with these savory lines and it became uh 448 00:27:34,560 --> 00:27:36,399 Speaker 1: and this was this post World War two thing that 449 00:27:36,440 --> 00:27:40,760 Speaker 1: you were talking about when UM, I guess they did what. 450 00:27:41,440 --> 00:27:43,480 Speaker 1: There was this great article you sent making and eating 451 00:27:43,480 --> 00:27:47,560 Speaker 1: the nineteen fifties most nauseating jello soaked recipes from collector 452 00:27:47,960 --> 00:27:51,879 Speaker 1: Yeah Hunter Hunter Oatmund Stanford, and uh they did this 453 00:27:51,960 --> 00:27:56,720 Speaker 1: interview and um with Ruth Clark. Yeah, Ruth Clark. Basically 454 00:27:57,280 --> 00:28:01,080 Speaker 1: it's a really good interview and she talks about kind 455 00:28:01,119 --> 00:28:05,240 Speaker 1: of this savory movement that took over, and not only 456 00:28:05,240 --> 00:28:07,640 Speaker 1: with jello, but the fact that it was a time 457 00:28:07,680 --> 00:28:10,479 Speaker 1: in America where and if you look back, it's so 458 00:28:10,520 --> 00:28:12,320 Speaker 1: great to look back at these old ads and these 459 00:28:12,320 --> 00:28:15,240 Speaker 1: old recipe books that it was a time where you 460 00:28:15,240 --> 00:28:18,679 Speaker 1: would the goal was to have a dinner party with 461 00:28:18,720 --> 00:28:26,040 Speaker 1: this big, flashy, uh experimental and unique centerpiece food centerpiece 462 00:28:26,280 --> 00:28:29,399 Speaker 1: made of jello, well, jell all kinds of things. We're 463 00:28:29,440 --> 00:28:32,359 Speaker 1: talking about the hot dog tree right yeah, there and 464 00:28:32,400 --> 00:28:34,520 Speaker 1: there there. It could be a lot of different stuff. 465 00:28:34,520 --> 00:28:37,000 Speaker 1: And I think that's what Ruth Clark does she recreates 466 00:28:37,040 --> 00:28:40,840 Speaker 1: this stuff right, and her poor husband has to eat it. Um. 467 00:28:40,880 --> 00:28:44,320 Speaker 1: But a lot of those things were jello molds, and 468 00:28:44,360 --> 00:28:46,680 Speaker 1: a lot of the reason why jello molds were so 469 00:28:46,760 --> 00:28:51,800 Speaker 1: weird and so popular is because Jello put so much 470 00:28:51,840 --> 00:28:54,720 Speaker 1: time and effort into publishing cookbooks. And the whole point 471 00:28:54,840 --> 00:28:57,960 Speaker 1: was all of these food companies wanted, like all of 472 00:28:58,000 --> 00:29:01,760 Speaker 1: their products to to be your entire meal, So they 473 00:29:01,760 --> 00:29:05,680 Speaker 1: were putting these these random part like products that the 474 00:29:05,760 --> 00:29:09,560 Speaker 1: food company made into some really weird configurations, and they 475 00:29:09,600 --> 00:29:12,000 Speaker 1: came up with some very odd jello molds in the 476 00:29:12,000 --> 00:29:16,160 Speaker 1: fifties or sixties. Such a sad culinary time it was. 477 00:29:16,280 --> 00:29:19,280 Speaker 1: But the Ruth Clark makes a good point that that 478 00:29:19,320 --> 00:29:22,920 Speaker 1: to the people at that time, like a really well 479 00:29:23,120 --> 00:29:27,040 Speaker 1: thought out, fancy jello mold was as a centerpiece of 480 00:29:27,080 --> 00:29:31,080 Speaker 1: your table, was like the pinnacle of classiness. Yeah, but 481 00:29:31,120 --> 00:29:35,920 Speaker 1: we're talking about like a shaped mold with like uh 482 00:29:36,160 --> 00:29:42,680 Speaker 1: lamb shank and asparagus inside of jello. A savory jello 483 00:29:42,760 --> 00:29:45,840 Speaker 1: that's like celery flavored. You're lucky if it was savory. 484 00:29:45,920 --> 00:29:49,080 Speaker 1: The lime jello is one of the most abused jello 485 00:29:49,160 --> 00:29:52,840 Speaker 1: flavors of all time. People would put tuna and stuff 486 00:29:52,880 --> 00:29:56,680 Speaker 1: in with the lime jello. There's one called Perfection Salad 487 00:29:57,040 --> 00:30:01,800 Speaker 1: that's cold slaw inside of law, I'm jello. And what 488 00:30:01,880 --> 00:30:06,440 Speaker 1: Ruth Clark pointed out was that gelatine apparently preserves food 489 00:30:06,600 --> 00:30:09,640 Speaker 1: really well, and and that cole slaw that would have 490 00:30:09,680 --> 00:30:12,880 Speaker 1: otherwise been inedible and running after day three was still 491 00:30:12,880 --> 00:30:15,360 Speaker 1: like crunchy after day five when it was put inside 492 00:30:15,360 --> 00:30:18,840 Speaker 1: of a jello mold, so still gross. Yeah. There's actually 493 00:30:18,880 --> 00:30:21,640 Speaker 1: a great BuzzFeed article, um if you want to get 494 00:30:21,680 --> 00:30:24,320 Speaker 1: an idea of what people were doing in the fifties, sixties, 495 00:30:24,320 --> 00:30:27,920 Speaker 1: and seventies with jello molds. It's called seventeen Horrifying Lee 496 00:30:28,040 --> 00:30:33,040 Speaker 1: Disgusting Retro Gelatine recipes, and they are gross. Man like 497 00:30:33,120 --> 00:30:37,880 Speaker 1: cottage cheese and salmon mold. Yeah, yeah, I mean I 498 00:30:37,880 --> 00:30:41,960 Speaker 1: hate jello. Oh Man's like you're waking nightmare. I didn't 499 00:30:42,000 --> 00:30:43,120 Speaker 1: even look through it. You sent it to me, and 500 00:30:43,120 --> 00:30:45,800 Speaker 1: that's scrolled about halfway through and just deleted through my 501 00:30:45,840 --> 00:30:48,320 Speaker 1: computer out the window. The best one I see is 502 00:30:48,640 --> 00:30:53,080 Speaker 1: lime cheese salad. It's it's lime jello mixed with cottage 503 00:30:53,200 --> 00:30:56,720 Speaker 1: cheese and then into the center of the jello mold. 504 00:30:56,760 --> 00:31:00,760 Speaker 1: You put a seafood salad, Oh my god, sour krout mold. 505 00:31:01,320 --> 00:31:03,080 Speaker 1: It just goes on and on. But it was a 506 00:31:03,120 --> 00:31:06,320 Speaker 1: weird time. And again Ruth Clark has a bunch of theories. 507 00:31:06,320 --> 00:31:09,040 Speaker 1: She said she can't really answer exactly why jello molds 508 00:31:09,080 --> 00:31:13,000 Speaker 1: were as big as they are, but she posits that, uh, 509 00:31:13,240 --> 00:31:15,719 Speaker 1: part of it was this idea that there were all 510 00:31:15,760 --> 00:31:19,160 Speaker 1: these companies trying to get you to use their products, 511 00:31:19,200 --> 00:31:22,880 Speaker 1: and these were just monstrosities that they came up with, 512 00:31:22,920 --> 00:31:27,880 Speaker 1: and people fell for it, like can salmon, can tuna 513 00:31:28,920 --> 00:31:35,760 Speaker 1: in jello? Right, Oh my god, So that's jello molds. Man, Uh, 514 00:31:35,760 --> 00:31:37,600 Speaker 1: where do you want to head next? Let's go to 515 00:31:37,600 --> 00:31:45,360 Speaker 1: the crock pot. All right, Dot, that was a crock 516 00:31:45,440 --> 00:31:48,560 Speaker 1: pot travel. So first of all, I have a croc 517 00:31:48,640 --> 00:31:52,640 Speaker 1: pot the same here and um as yours. Actually croc 518 00:31:52,640 --> 00:31:56,360 Speaker 1: Pot are using it as a proprietary eponym. I don't 519 00:31:56,360 --> 00:31:59,520 Speaker 1: think it is a croc Pot brand pot. Yeah, it's 520 00:31:59,520 --> 00:32:04,560 Speaker 1: a slocaler um and I'd forget to use it a lot, 521 00:32:04,640 --> 00:32:07,280 Speaker 1: But when I remember, I'll go in a little crock 522 00:32:07,440 --> 00:32:10,640 Speaker 1: pot binge where I'll cook, you know, a few meals 523 00:32:10,640 --> 00:32:13,480 Speaker 1: over the course of a few weeks in a croc pot, 524 00:32:13,600 --> 00:32:16,840 Speaker 1: and they're still great if you know how to how 525 00:32:16,880 --> 00:32:19,080 Speaker 1: to use it and how to spice things up, for sure. 526 00:32:19,120 --> 00:32:23,240 Speaker 1: You know, apparently at first people didn't know because if 527 00:32:23,240 --> 00:32:27,080 Speaker 1: you're cooking a recipe, say, um, it's like simmering, say 528 00:32:27,160 --> 00:32:33,479 Speaker 1: like a beef stew on the stovetop, that simmering action 529 00:32:33,560 --> 00:32:38,680 Speaker 1: that it's going undergoing, it does something different to the 530 00:32:38,760 --> 00:32:41,680 Speaker 1: recipe than a croc pot does, even though it's the 531 00:32:41,680 --> 00:32:45,560 Speaker 1: exact same recipe. Um. And so at first, when crock 532 00:32:45,600 --> 00:32:47,880 Speaker 1: pots came out, it was first introduced by rival back 533 00:32:47,920 --> 00:32:53,440 Speaker 1: in when crock pots first came out, um, they people 534 00:32:53,960 --> 00:32:56,840 Speaker 1: were like, this is this This dinner that it's making 535 00:32:56,920 --> 00:32:59,560 Speaker 1: is really gross. It doesn't taste very good. It's bland, 536 00:33:00,960 --> 00:33:05,320 Speaker 1: and yet they still didn't stop using or buying crock pots. Well, 537 00:33:05,360 --> 00:33:09,360 Speaker 1: food was more bland back then. Well we're talking the seventies, 538 00:33:09,360 --> 00:33:11,720 Speaker 1: So by the seventies, I think it was people were 539 00:33:11,800 --> 00:33:14,680 Speaker 1: using more spices than before. I think it was more bland, 540 00:33:14,720 --> 00:33:17,560 Speaker 1: and like the forties and maybe the fifties. Yeah, but 541 00:33:17,640 --> 00:33:19,720 Speaker 1: that one, yeah, you're probably right, But that one article 542 00:33:19,760 --> 00:33:22,360 Speaker 1: we read said, you know, like an old recipe for 543 00:33:22,440 --> 00:33:25,920 Speaker 1: chili would have like a teaspoon of chili powder or something, 544 00:33:26,640 --> 00:33:29,400 Speaker 1: and it's like all the food just sucked because they 545 00:33:29,400 --> 00:33:31,640 Speaker 1: didn't realize, like, no, man, you dump a bunch of 546 00:33:31,640 --> 00:33:34,360 Speaker 1: that junk in there. So well, you were saying. Back 547 00:33:34,360 --> 00:33:38,040 Speaker 1: in the forties or fifties when TV Dinners really hit, 548 00:33:38,480 --> 00:33:41,880 Speaker 1: moms were starting to enter the work force in one 549 00:33:42,360 --> 00:33:45,480 Speaker 1: moms were really into the workforce. And so the idea 550 00:33:45,520 --> 00:33:47,239 Speaker 1: of having a crock pot where you could make this 551 00:33:47,400 --> 00:33:49,800 Speaker 1: meal in a one pot in the morning, throw it 552 00:33:49,840 --> 00:33:52,200 Speaker 1: all in there, turn it on, and then come home 553 00:33:52,240 --> 00:33:54,280 Speaker 1: at the end of the day and dinner was ready 554 00:33:55,080 --> 00:33:58,120 Speaker 1: and you still went to work and got everything you 555 00:33:58,160 --> 00:34:01,960 Speaker 1: needed to get done done was so attractive that just that, 556 00:34:02,120 --> 00:34:04,720 Speaker 1: despite the fact that it made these meals that did 557 00:34:04,760 --> 00:34:09,560 Speaker 1: not taste like they should um, people were still, like 558 00:34:09,600 --> 00:34:11,360 Speaker 1: I said, they were still buying the crock pots, and 559 00:34:11,400 --> 00:34:14,880 Speaker 1: instead they started to look around to find tips for 560 00:34:14,880 --> 00:34:18,080 Speaker 1: how to make these things taste better. And actually, a 561 00:34:18,120 --> 00:34:21,680 Speaker 1: woman named what was her name, Mabel, Yeah, Mabel Hoffman, 562 00:34:21,960 --> 00:34:25,960 Speaker 1: Mabel Hoffman stepped into the fray and said, peace piece, children, 563 00:34:26,280 --> 00:34:29,319 Speaker 1: I've got this covered. Listen up. Yeah. She wrote a 564 00:34:29,320 --> 00:34:34,080 Speaker 1: book called The Crockery cookery or crockery cookery. No, the 565 00:34:34,920 --> 00:34:38,920 Speaker 1: and uh it was a huge, huge hit, was the 566 00:34:38,960 --> 00:34:41,480 Speaker 1: New York Times bestseller. I believe she went on to 567 00:34:41,480 --> 00:34:46,279 Speaker 1: sell about six million copies of this thing. And UM, 568 00:34:46,360 --> 00:34:48,000 Speaker 1: I don't even think we've said that, you know, we 569 00:34:48,080 --> 00:34:50,279 Speaker 1: said we you throw the food in there and cook 570 00:34:50,320 --> 00:34:52,360 Speaker 1: it all day. But the whole idea is that you 571 00:34:52,360 --> 00:34:54,479 Speaker 1: put a kind of a tight fitting lid on there 572 00:34:54,880 --> 00:34:56,680 Speaker 1: and it and it cooks at a very very low 573 00:34:56,719 --> 00:35:00,440 Speaker 1: heat all day long, right, and then when you when 574 00:35:00,480 --> 00:35:02,800 Speaker 1: you get home from work eight hours later or something 575 00:35:02,840 --> 00:35:04,960 Speaker 1: like that, it will it will be done. You just 576 00:35:05,320 --> 00:35:09,760 Speaker 1: serve and smile. Yeah, And thanks to Crockery Cookery. UM, 577 00:35:09,800 --> 00:35:12,520 Speaker 1: the crock pot uh in nineteen seventy one or two 578 00:35:12,560 --> 00:35:16,520 Speaker 1: million bucks in ten million, seventy three, twenty three million, 579 00:35:17,160 --> 00:35:20,360 Speaker 1: and then eventually peaking in nineteen seventy five at ninety 580 00:35:20,480 --> 00:35:24,400 Speaker 1: three million dollars worth of croc pots being sold. It 581 00:35:24,480 --> 00:35:29,160 Speaker 1: was a genuine legit craze food craze and supposedly croc 582 00:35:29,239 --> 00:35:33,640 Speaker 1: pot cookery. The book was UM America's sixth best selling 583 00:35:33,680 --> 00:35:37,160 Speaker 1: cookbook ever. Right, so this was like a legitimate craze. 584 00:35:37,160 --> 00:35:40,680 Speaker 1: Crock Pot cooking was a legitimate craze, but again there 585 00:35:40,719 --> 00:35:43,400 Speaker 1: was something compared to the same recipes on the stovetop 586 00:35:43,440 --> 00:35:46,200 Speaker 1: as compared to a croc pot um, there was something. 587 00:35:46,520 --> 00:35:50,080 Speaker 1: It was the flavor was just disappointing. So what Mabel 588 00:35:50,120 --> 00:35:54,560 Speaker 1: Hoffman did was on a very tight deadline um create 589 00:35:54,680 --> 00:35:58,560 Speaker 1: from scratch a book, I guess, the world's first cookbook 590 00:35:58,640 --> 00:36:01,520 Speaker 1: of slow cooker rest piece. And she did it in 591 00:36:01,520 --> 00:36:04,480 Speaker 1: her own kitchen with like twenty crock pots going all 592 00:36:04,560 --> 00:36:07,640 Speaker 1: day every day. She had to testing all this stuff, 593 00:36:07,680 --> 00:36:10,759 Speaker 1: and she figured out some of the keys to crock 594 00:36:10,880 --> 00:36:13,720 Speaker 1: pot cooking, which was, like, you want to use way 595 00:36:13,880 --> 00:36:16,880 Speaker 1: less liquid um then you would use like on the 596 00:36:16,880 --> 00:36:20,400 Speaker 1: stovetop because you have a lot less um evaporation. The 597 00:36:20,480 --> 00:36:22,919 Speaker 1: crock pot keeps it in there, which is one reason 598 00:36:23,000 --> 00:36:26,160 Speaker 1: why meat is so so tender in a croc pot 599 00:36:26,560 --> 00:36:31,040 Speaker 1: or slow cooker um because it just recirculates the the 600 00:36:31,160 --> 00:36:35,239 Speaker 1: moisture rather than allowing it to just evaporate. Right. And 601 00:36:35,239 --> 00:36:37,680 Speaker 1: then another thing she came up with was that when 602 00:36:37,800 --> 00:36:40,920 Speaker 1: you um, when you use herbs into the recipe, you 603 00:36:40,920 --> 00:36:43,560 Speaker 1: want to reserve some of them for right before the 604 00:36:43,640 --> 00:36:46,200 Speaker 1: things finished cooking, so you can add it like a 605 00:36:46,200 --> 00:36:49,800 Speaker 1: pop of fresh flavor. So once she figured this out, 606 00:36:50,080 --> 00:36:52,880 Speaker 1: crock pots just took off even more. Yeah, so she 607 00:36:52,960 --> 00:36:54,759 Speaker 1: was they were selling a bunch of crock pots, she 608 00:36:54,800 --> 00:36:57,680 Speaker 1: was selling a bunch of cookbooks. Uh. And eventually she 609 00:36:57,719 --> 00:37:01,200 Speaker 1: would said, hey, I really was into something here. So 610 00:37:01,280 --> 00:37:05,600 Speaker 1: she wrote deep frye cookery, chocolate cookery. Uh, and these 611 00:37:05,600 --> 00:37:09,200 Speaker 1: are um seventy seven like kind of all in a 612 00:37:09,280 --> 00:37:16,600 Speaker 1: row crape cookery, and then eventually healthy healthy crockery cookery 613 00:37:17,640 --> 00:37:22,880 Speaker 1: and um. The person he who interviewed her later in 614 00:37:22,960 --> 00:37:25,880 Speaker 1: life said that she was just this really great lady, 615 00:37:26,000 --> 00:37:30,040 Speaker 1: very humble, and was super upfront about the fact that 616 00:37:30,080 --> 00:37:32,440 Speaker 1: she like, hey, I hit something at the right time 617 00:37:33,280 --> 00:37:35,239 Speaker 1: with the right book, and it just sort of I 618 00:37:35,320 --> 00:37:36,960 Speaker 1: kind of fell into this and it's been just like 619 00:37:36,960 --> 00:37:40,120 Speaker 1: a wonderful thing for my life. Yeah, it's really neat. Yeah, 620 00:37:40,160 --> 00:37:42,160 Speaker 1: she sounds like a pretty cool person. So what's your 621 00:37:43,320 --> 00:37:46,799 Speaker 1: what's your crock pot recipe? Oh, jeez, I don't know 622 00:37:46,960 --> 00:37:49,919 Speaker 1: it's your favorite thing to cook? But usually some sort 623 00:37:49,960 --> 00:37:52,960 Speaker 1: of like beef. Yeah, it's just does such a such 624 00:37:52,960 --> 00:37:56,680 Speaker 1: a good job, like making a roast or something, you know. Um, 625 00:37:56,719 --> 00:38:00,319 Speaker 1: but yeah, I that's usually what I'm cooking. When I 626 00:38:00,320 --> 00:38:02,960 Speaker 1: cook in the crock pot? Is is beef all right? 627 00:38:03,120 --> 00:38:08,160 Speaker 1: Josh's crock pot beef crock pot surprise right with aspect 628 00:38:10,320 --> 00:38:12,319 Speaker 1: You want to take a break, Yeah, let's take a 629 00:38:12,320 --> 00:38:15,239 Speaker 1: break and we'll finish up with a bit interesting bit 630 00:38:15,400 --> 00:38:38,400 Speaker 1: on oat brand, So Chuck, Yes, we finally arrived. We're 631 00:38:38,440 --> 00:38:44,359 Speaker 1: just gonna go forward a few years. Blue the way 632 00:38:44,400 --> 00:38:46,879 Speaker 1: Back machine is in the shop. This is why I'm 633 00:38:46,880 --> 00:38:52,000 Speaker 1: having to do it to the eighties man an oat brand. Yes, 634 00:38:53,040 --> 00:38:55,640 Speaker 1: I know that we differ on the interesting nous of 635 00:38:55,680 --> 00:38:59,200 Speaker 1: this one. I'm just fascinated by it. I really yeah, man, 636 00:38:59,200 --> 00:39:02,839 Speaker 1: because it's got it all. It's like, um, it's got 637 00:39:02,840 --> 00:39:07,280 Speaker 1: the eighties. Um. Do you remember that snl the famous 638 00:39:07,400 --> 00:39:11,800 Speaker 1: snl um add colon for colon blow that was based 639 00:39:11,800 --> 00:39:15,640 Speaker 1: on this came out of this this trend. Um has 640 00:39:15,719 --> 00:39:21,280 Speaker 1: to do with studies, studies that contradict those studies. Um, 641 00:39:21,520 --> 00:39:27,120 Speaker 1: bad science reporting the whole thing. I love it, Oh brand, 642 00:39:28,239 --> 00:39:32,080 Speaker 1: It's very important. So there was this huge trend in 643 00:39:32,120 --> 00:39:35,080 Speaker 1: the eighties where anything that had to do with O 644 00:39:35,239 --> 00:39:40,480 Speaker 1: brand you could sell a million units of a minute. Yes, um, 645 00:39:40,600 --> 00:39:44,560 Speaker 1: so much so that there was a article from Tulsa 646 00:39:44,640 --> 00:39:47,879 Speaker 1: World that um said that there are no I'm sorry. 647 00:39:47,880 --> 00:39:50,680 Speaker 1: The l A Times article from said that they were 648 00:39:50,680 --> 00:39:55,000 Speaker 1: over like three hundred different items available in grocery stores 649 00:39:55,040 --> 00:39:58,080 Speaker 1: at the time that touted on its label the fact 650 00:39:58,080 --> 00:40:00,600 Speaker 1: that it had oprand and people were not uts for it. 651 00:40:00,760 --> 00:40:04,160 Speaker 1: Yes they were. And this is uh largely due to 652 00:40:04,360 --> 00:40:08,000 Speaker 1: some studies that came out that said that brand was 653 00:40:08,360 --> 00:40:11,520 Speaker 1: kind of a miracle food for lowering cholesterol, right, And 654 00:40:11,560 --> 00:40:13,960 Speaker 1: that was like back in the late seventies, and and 655 00:40:14,040 --> 00:40:16,560 Speaker 1: I guess Quaker Oats took notice of those studies and 656 00:40:16,600 --> 00:40:20,279 Speaker 1: they released a thing called Mother's Oh Brand, but they 657 00:40:20,320 --> 00:40:23,560 Speaker 1: sent it straight to the hippies at the health food 658 00:40:23,640 --> 00:40:25,839 Speaker 1: store and just and didn't do anything about They just 659 00:40:25,880 --> 00:40:29,320 Speaker 1: released a product and that was that. And then Kellogg's 660 00:40:29,440 --> 00:40:32,359 Speaker 1: came along and said, hey, you know what, what if 661 00:40:32,400 --> 00:40:37,520 Speaker 1: we start telling people that are food can basically prevent cancer? 662 00:40:37,640 --> 00:40:40,040 Speaker 1: Can we do that? And the lawyers said no, and 663 00:40:40,080 --> 00:40:42,800 Speaker 1: the president of Kelloggs said, well, we're doing it anyway. 664 00:40:43,120 --> 00:40:46,200 Speaker 1: Who's going to stop us? Reagan? And Reagan said no, 665 00:40:46,280 --> 00:40:48,600 Speaker 1: I'm not going to stop you. That was a good Reagan, 666 00:40:48,440 --> 00:40:52,719 Speaker 1: thank you, And so they said, um, okay, well, you 667 00:40:52,800 --> 00:40:56,480 Speaker 1: eat our cereal and it will reduce cancer. And nothing happened. 668 00:40:56,480 --> 00:40:58,520 Speaker 1: There was no blowback, despite the fact that this had 669 00:40:58,520 --> 00:41:02,120 Speaker 1: been illegal for nearly a century. And then Quaker Oats 670 00:41:02,239 --> 00:41:06,840 Speaker 1: partnered with Chicago's Northwestern University and Linda van horn In 671 00:41:08,920 --> 00:41:12,920 Speaker 1: because they had a similar study about o brand cutting cholesterol. Right, 672 00:41:13,360 --> 00:41:15,759 Speaker 1: so they're starting to say, well, Kelley didn't get in trouble, 673 00:41:15,800 --> 00:41:18,720 Speaker 1: let's try this ourselves. And they went out and they 674 00:41:18,840 --> 00:41:23,400 Speaker 1: hired Wilfred Brimley. Remember his ads. Yeah, I think I 675 00:41:23,480 --> 00:41:26,239 Speaker 1: told the story about working with him. Oh yeah, wasn't 676 00:41:26,280 --> 00:41:30,759 Speaker 1: he like the antithesis of what his his persona was. Yeah, 677 00:41:30,800 --> 00:41:32,600 Speaker 1: the word got around they were like this, you know, 678 00:41:32,680 --> 00:41:35,560 Speaker 1: just maybe a short day, because that's how it goes 679 00:41:35,600 --> 00:41:38,200 Speaker 1: with them sometimes it's so funny, and I think it was. 680 00:41:38,239 --> 00:41:40,040 Speaker 1: I think we wrapped it about half day because he 681 00:41:40,080 --> 00:41:43,600 Speaker 1: was just like, I'm done, I'm cantankerous. But in the meantime, 682 00:41:43,640 --> 00:41:46,200 Speaker 1: when the cameras were rolling, he he told everybody that 683 00:41:46,320 --> 00:41:48,560 Speaker 1: eating quicker opra and was the right thing to do 684 00:41:49,320 --> 00:41:51,839 Speaker 1: and it would cut your cholesterol, that's right. And then 685 00:41:51,880 --> 00:41:54,080 Speaker 1: this book came out, so things are starting to build 686 00:41:54,120 --> 00:41:56,120 Speaker 1: here for opra and this book came out called The 687 00:41:56,200 --> 00:41:59,880 Speaker 1: Eight Week Cholesterol Cure by a guy named Robert E. Kowalski, 688 00:42:00,280 --> 00:42:03,640 Speaker 1: and it chronicled his the decline of his l d 689 00:42:03,880 --> 00:42:07,160 Speaker 1: L the bad cholesterol UM, just from eating an O 690 00:42:07,320 --> 00:42:12,840 Speaker 1: brand diet. And that book became extraordinarily popular. Supposedly it 691 00:42:12,920 --> 00:42:18,080 Speaker 1: was the the one of the greatest selling self help 692 00:42:18,239 --> 00:42:22,520 Speaker 1: health books of all time. It just took off. And 693 00:42:22,560 --> 00:42:25,120 Speaker 1: then yet another thing happened, and this was the thing. 694 00:42:25,160 --> 00:42:30,040 Speaker 1: This is like where the peak began the UM. I 695 00:42:30,080 --> 00:42:34,600 Speaker 1: think the Journal of the American Medical Association April published 696 00:42:34,600 --> 00:42:38,520 Speaker 1: a study from the University of Maryland where these researchers 697 00:42:38,520 --> 00:42:42,919 Speaker 1: found that, yeah, eating O brand could really significantly lower 698 00:42:42,960 --> 00:42:45,480 Speaker 1: your cholesterol, and not only that, it does it for 699 00:42:45,520 --> 00:42:51,240 Speaker 1: a six of the price of the expensive cholesterol lowering drugs. 700 00:42:51,560 --> 00:42:55,160 Speaker 1: That's right, and people ate even more OAT brand, That's right. 701 00:42:55,960 --> 00:42:58,359 Speaker 1: The trend is developing, can you see it. I think 702 00:42:58,360 --> 00:43:02,200 Speaker 1: it's fully developed at this point. So everybody's going OPR 703 00:43:02,280 --> 00:43:04,680 Speaker 1: and crazy. And one of the big things that UM 704 00:43:05,160 --> 00:43:08,759 Speaker 1: that they were doing was eating OPR and muffins. But 705 00:43:08,800 --> 00:43:11,440 Speaker 1: these opra and muffins were like loaded with fat and 706 00:43:11,560 --> 00:43:15,240 Speaker 1: butter and eggs, and so they weren't actually doing anything 707 00:43:15,560 --> 00:43:20,719 Speaker 1: to lower their cholesterol because the effects would be counteracted. Suckers, right. 708 00:43:21,280 --> 00:43:24,160 Speaker 1: But in the in the meantime, people were still having fun, 709 00:43:24,200 --> 00:43:27,000 Speaker 1: eating lots of muffins and pretending they were really healthy. 710 00:43:27,080 --> 00:43:30,359 Speaker 1: And then this Harvard study came out and it basically said, 711 00:43:30,400 --> 00:43:33,040 Speaker 1: you know what, Um, you're all fools, you're dummies. You 712 00:43:33,080 --> 00:43:35,480 Speaker 1: know how it lowers your cholesterol because it keeps you 713 00:43:35,560 --> 00:43:39,319 Speaker 1: from eating bacon and eggs. That's how you chumps. Well yeah, 714 00:43:39,360 --> 00:43:43,319 Speaker 1: And then that study itself was was attacked because they 715 00:43:43,320 --> 00:43:46,719 Speaker 1: only studied twenty people, um, which is not much of 716 00:43:46,719 --> 00:43:49,279 Speaker 1: a study. It isn't and the people who were on 717 00:43:49,320 --> 00:43:53,879 Speaker 1: the opran diet were eating more fat than the control group. 718 00:43:53,920 --> 00:43:55,960 Speaker 1: It was a terrible study, almost like they wanted to 719 00:43:56,000 --> 00:44:00,600 Speaker 1: take Opran down a peg and it worked really well. Basically, 720 00:44:01,000 --> 00:44:06,480 Speaker 1: the science reporting in major newspapers and the news services 721 00:44:06,920 --> 00:44:09,920 Speaker 1: reported that Oprand was the greatest thing ever, and then 722 00:44:09,960 --> 00:44:12,560 Speaker 1: they suddenly turned on it and said Oprand is nothing, 723 00:44:13,200 --> 00:44:17,080 Speaker 1: and everybody dropped Oprand and that if if you read 724 00:44:17,120 --> 00:44:22,600 Speaker 1: this stuff today, it's true, oprand really does lower cholesterol. Um, 725 00:44:22,680 --> 00:44:26,279 Speaker 1: but he just got overhyped because of the eighties. That's 726 00:44:26,320 --> 00:44:29,600 Speaker 1: the eighties for you. That's food fads. Man, You got 727 00:44:29,640 --> 00:44:32,319 Speaker 1: anything else? I got nothing else? All right? Man? Well, 728 00:44:32,840 --> 00:44:35,520 Speaker 1: if you want to know more about food fads, you 729 00:44:35,560 --> 00:44:37,640 Speaker 1: can type those words into the search bar at how 730 00:44:37,719 --> 00:44:40,480 Speaker 1: stuff works dot Com said search bar. I'm gonna get 731 00:44:40,560 --> 00:44:43,719 Speaker 1: much though, so you may want to just look elsewhere. 732 00:44:43,760 --> 00:44:46,800 Speaker 1: But still, uh. Since I said that, it's time for 733 00:44:46,840 --> 00:44:52,879 Speaker 1: a listener mail, I'm gonna call this MS response, and 734 00:44:53,040 --> 00:44:55,400 Speaker 1: I would like to say that we got many, many 735 00:44:56,600 --> 00:44:59,520 Speaker 1: great responses from our MS episode. A lot of warm 736 00:44:59,600 --> 00:45:03,879 Speaker 1: thought from people about my friend Billy and just uh, 737 00:45:04,120 --> 00:45:06,960 Speaker 1: it's just really great people with MS, people who had 738 00:45:07,360 --> 00:45:09,800 Speaker 1: people in their family. We heard from doctors and nurses, 739 00:45:10,440 --> 00:45:13,319 Speaker 1: and that's just ended up being a really good episode. 740 00:45:13,640 --> 00:45:19,799 Speaker 1: So we appreciate that feedback. But this is from anonymous listener. Hey, 741 00:45:19,840 --> 00:45:21,080 Speaker 1: I've been listening to your show for a couple of 742 00:45:21,120 --> 00:45:22,520 Speaker 1: years now. I want to thank you for making my 743 00:45:22,560 --> 00:45:25,279 Speaker 1: commute more engaging. Listened to the show on MS am 744 00:45:25,280 --> 00:45:27,560 Speaker 1: I right home and like to commend you for how 745 00:45:27,560 --> 00:45:29,600 Speaker 1: well you handled the topic. I was diagnosed a few 746 00:45:29,680 --> 00:45:33,520 Speaker 1: years ago at nineteen. Uh. Luckily my diagnosis was quick 747 00:45:33,680 --> 00:45:35,759 Speaker 1: due to the severity of my first relapse, and I 748 00:45:35,760 --> 00:45:37,759 Speaker 1: feel like your podcast would have helped me understanding cope 749 00:45:37,760 --> 00:45:40,760 Speaker 1: with the diagnosis and more constructive manner than my initially 750 00:45:41,120 --> 00:45:45,680 Speaker 1: trying to self destruct. Since then, I'm continually UH learning 751 00:45:45,760 --> 00:45:47,719 Speaker 1: about the latest research in history. I love that you 752 00:45:47,800 --> 00:45:52,359 Speaker 1: discussed uh Ledwina and Augustus dis Day, as a lot 753 00:45:52,400 --> 00:45:54,920 Speaker 1: of the time they don't come up in the mainstream 754 00:45:54,960 --> 00:45:57,600 Speaker 1: discourse of MS. Didn't really know any history until I 755 00:45:57,640 --> 00:46:00,520 Speaker 1: wrote an undergrad history paper on MS last year and 756 00:46:00,560 --> 00:46:03,480 Speaker 1: found reading through bits of death Day's journal to be 757 00:46:03,560 --> 00:46:07,360 Speaker 1: the closest I've ever felt with a historical person. You 758 00:46:07,400 --> 00:46:10,080 Speaker 1: mentioned that many tend to keep their diagnosis a secret. 759 00:46:10,360 --> 00:46:12,600 Speaker 1: I'll admit that with me, it's a need to know basis, 760 00:46:12,640 --> 00:46:15,640 Speaker 1: and I rarely openly talk about it outside of family, friends, 761 00:46:15,640 --> 00:46:18,960 Speaker 1: in the support system, and my support system, mainly because 762 00:46:18,960 --> 00:46:21,360 Speaker 1: of the stigma of the disease and that the assumptions 763 00:46:21,400 --> 00:46:26,600 Speaker 1: circulating MS tend to negatively alter people's perceptions of myself 764 00:46:26,640 --> 00:46:29,840 Speaker 1: as an individual. Have had people approach me when I 765 00:46:29,880 --> 00:46:33,280 Speaker 1: start limping thanks to fatigue and a permanently numb foot, 766 00:46:33,520 --> 00:46:35,200 Speaker 1: but I'll rush it off and tell them there's nothing 767 00:46:35,239 --> 00:46:37,680 Speaker 1: to worry about, or it's an old injury. However, I 768 00:46:37,680 --> 00:46:40,360 Speaker 1: think with time it's getting easier to talk about thanks 769 00:46:40,360 --> 00:46:44,120 Speaker 1: to resources like your podcast that are well researched and accurate. 770 00:46:44,480 --> 00:46:47,880 Speaker 1: I cringe whenever someone tells me there's an easy homeopathic 771 00:46:47,920 --> 00:46:51,239 Speaker 1: solution to my ailments, and sometimes I struggle with discussing 772 00:46:51,360 --> 00:46:55,239 Speaker 1: MS in an accessible way that doesn't solely rely on 773 00:46:55,320 --> 00:46:57,840 Speaker 1: the clinical pathological understanding of it. And I will be 774 00:46:57,880 --> 00:47:00,600 Speaker 1: sure in the future to redirect people to this episode. 775 00:47:01,239 --> 00:47:05,480 Speaker 1: Thank you so much for sharing and uh, we said 776 00:47:05,520 --> 00:47:09,279 Speaker 1: we keep this anonymous because this person was close. Yeah, 777 00:47:09,320 --> 00:47:11,440 Speaker 1: this person said, you know, that's great that you read it. 778 00:47:11,480 --> 00:47:14,840 Speaker 1: But if if they're keeping it quiet for now, we 779 00:47:14,880 --> 00:47:20,280 Speaker 1: don't want to, you know, broadcast the nage. Sure. Yeah, nice, 780 00:47:20,800 --> 00:47:24,520 Speaker 1: So thank you Anonymous. Yeah, thanks a nonymus. Uh. If 781 00:47:24,560 --> 00:47:26,680 Speaker 1: you want to get in touch with us, like anonymous did, 782 00:47:27,440 --> 00:47:30,840 Speaker 1: you can tweet to us that s Y s K podcast. 783 00:47:31,320 --> 00:47:33,719 Speaker 1: You can hang out with Chuck on Facebook dot com 784 00:47:33,760 --> 00:47:36,680 Speaker 1: slash Stuff you Should Know, or at Charles W. Chuck 785 00:47:36,719 --> 00:47:40,000 Speaker 1: Bryant on Facebook. You can send us both an email. Uh. 786 00:47:40,040 --> 00:47:43,719 Speaker 1: We promised to be confidential at Stuff podcast at House 787 00:47:43,760 --> 00:47:46,040 Speaker 1: Stuffworks dot com and has always joined us at at 788 00:47:46,040 --> 00:47:51,279 Speaker 1: home on the web. Stuff you Should Know dot Com 789 00:47:51,360 --> 00:47:53,680 Speaker 1: Stuff you Should Know is a production of I Heart Radio. 790 00:47:54,160 --> 00:47:56,680 Speaker 1: For more podcasts my heart Radio, visit the i heart 791 00:47:56,760 --> 00:47:59,640 Speaker 1: Radio app, Apple Podcasts, or wherever you listen to your 792 00:47:59,640 --> 00:48:00,400 Speaker 1: favorite shows.