WEBVTT - Bloomberg Businessweek Weekend-October 31, 2020

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<v Speaker 1>This is Bloomberg Business Week with Gerrol Mazer from Bloomberg Radio. Hi,

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<v Speaker 1>I'm Carol Masser. Welcome to the weekend edition of Bloomberg

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<v Speaker 1>Business Week. It's week thirty three, working from home still

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<v Speaker 1>for so many of us, this is the second wave

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<v Speaker 1>of COVID nineteen was sweeping the world once again, facing shutdowns,

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<v Speaker 1>rising virus cases and hospitalizations, and a lot of stresses

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<v Speaker 1>again on our economy. Well, this week, we've got several

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<v Speaker 1>leaders of companies that have had to juggle supply chains,

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<v Speaker 1>They've had to create zones. They've also had to figure

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<v Speaker 1>out how to help those impacted by the coronavirus among them.

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<v Speaker 1>It's just been an amazing seven months as we're all

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<v Speaker 1>trying to return to what we believe will be the

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<v Speaker 1>new normal. I don't think we're there yet, but we're

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<v Speaker 1>we're a big part of becoming part of that. That's

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<v Speaker 1>Judy Marks, Presidency of OTIS Worldwide. She's been dealing with

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<v Speaker 1>the pandemic from day one of the global outbreak. Same

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<v Speaker 1>for Whirlpool chairman and CEO Mark bits Are we check

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<v Speaker 1>in with him. He sees a lasting change in consumer

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<v Speaker 1>behavior caused by the virus. We begin this week with

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<v Speaker 1>the race for a vaccine. Dr Anthony Faucci, the US

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<v Speaker 1>government's top infectious disease expert. He said vaccines won't be

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<v Speaker 1>available in the United States until January at the earliest. Well,

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<v Speaker 1>this week Bloomberg's Business Week cover story it is all

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<v Speaker 1>about Operation Warp Speed, the federal government's mission to accelerate

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<v Speaker 1>development of a COVID nineteen vaccine, and this story talks

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<v Speaker 1>about what might be the ultimate Operation Warp Speed company.

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<v Speaker 1>The story written by Bloomberg News Financial Investigation senior writer

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<v Speaker 1>Stephanie Baker, along with Bloomberg News US healthcare reporter Cynthia

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<v Speaker 1>Coon's Bloomberg's Kaylee Lines, and I caught up with Stephanie

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<v Speaker 1>and Bloomberg Business Week editor Joel Weber. We talked about

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<v Speaker 1>vaccines a lot um in this program, and obviously, I

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<v Speaker 1>think it's one of the things that everybody is, you know,

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<v Speaker 1>watching in addition to this, you know, election next week.

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<v Speaker 1>But the you know, obviously the big thing here with

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<v Speaker 1>the vaccine is, you know, how do we get to

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<v Speaker 1>a viable vaccine and then how do you distribute it?

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<v Speaker 1>And one of the big unknown sort of in our

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<v Speaker 1>coverage has been what role Operation Warp Speed actually plays

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<v Speaker 1>in this and that was sort of the mission that

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<v Speaker 1>we put Stephanie and Cynthia on with this story and

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<v Speaker 1>what we what we learned in the processes UM is

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<v Speaker 1>really told and they told the story through a company

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<v Speaker 1>called UH Emergent, which is in Baltimore. That's a company

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<v Speaker 1>I've never heard of, and yet they're one of the

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<v Speaker 1>many players that are sort of in the Operation Warp

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<v Speaker 1>Speed ecosystem. So so, Stephanie, what what is that company

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<v Speaker 1>Emergent tell us about Operation warps feeds approach in the

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<v Speaker 1>vaccine development. Yes, well, you know, Operation Warp Speed turned

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<v Speaker 1>to Emergent when they were looking for surge capacity to

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<v Speaker 1>make vaccines. Emergent had been a supplier to the U.

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<v Speaker 1>S Government for years UH making vaccines against anthrap and smallpox,

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<v Speaker 1>and so they were in a prime position to be

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<v Speaker 1>able to sort of set that aside and start making

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<v Speaker 1>COVID nineteen vaccines and had the sort of the manufacturing

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<v Speaker 1>suites and the technology. And it turns up that there

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<v Speaker 1>now they had worked with three of the six vaccine

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<v Speaker 1>developers that Operation Warp Speed had has publicly backed UM

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<v Speaker 1>and you know, really turned themselves into a sort of

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<v Speaker 1>key node of production for COVID vaccines and are gearing

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<v Speaker 1>up in the process of making what will eventually be

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<v Speaker 1>you know, hundreds of millions of doses of vaccines of

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<v Speaker 1>various candidates. Now, obviously there are two things here. There's

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<v Speaker 1>one is which vaccines will get approved, and then there's

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<v Speaker 1>manufacturing them and making sure there's enough supply when that

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<v Speaker 1>approval does come. And I think that's what Operation Warps

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<v Speaker 1>who's really focused on, is making sure that the supply

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<v Speaker 1>chain is there, that the all the manufacturers have what

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<v Speaker 1>they need and can use, for instance, the Defense Production

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<v Speaker 1>Act to gain priority in in in the supply chain

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<v Speaker 1>to make sure that those doses are available if and

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<v Speaker 1>when an approval does come right, something that surprised me.

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<v Speaker 1>I don't know whether it should have, considering they are

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<v Speaker 1>intending to have this process happen at warp speed, but

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<v Speaker 1>they say their goal is to start delivering a vaccine

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<v Speaker 1>within twenty four hours of its approval. That's a really

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<v Speaker 1>quick turnaround. Have they succeeded in kind of doing having

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<v Speaker 1>that infrastructure set up for when a vaccine is ultimately approved. Well,

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<v Speaker 1>they are trying to prepare the groundwork by doing things

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<v Speaker 1>like building an integrated computer system to track where every

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<v Speaker 1>dose goes. UM they've outsourced distribution to a company UM

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<v Speaker 1>that has historically worked with the Centers for Disease Control

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<v Speaker 1>on vaccine distribution. But of course this all depends on

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<v Speaker 1>which vaccine gets approve and when, and there's just so

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<v Speaker 1>many uncertainties around that. And you know, one of the

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<v Speaker 1>front runners fiser Um, which is developing a vaccine together

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<v Speaker 1>with Germany's BioNTech Um. You know, it has very challenging

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<v Speaker 1>UH storage requirements. It needs to be kept at minus

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<v Speaker 1>seventy five degrees celsius, which is I think as a

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<v Speaker 1>hundred and twelve degrees fahrenheit, and you know that just

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<v Speaker 1>creates huge challenges in terms of trying to farm those

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<v Speaker 1>doses out across the country. And so I think you know,

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<v Speaker 1>they they're they're working with individual states to try to

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<v Speaker 1>come up with a plan. I think some of the

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<v Speaker 1>states have pushed back saying, you know, you guys, you

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<v Speaker 1>haven't provided enough detail on things like storage or funding.

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<v Speaker 1>I think there are a lot of unanswered questions. So

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<v Speaker 1>you get some bullish predictions from the people working within

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<v Speaker 1>Operation Warp speed UM, and it's it's unclear until the

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<v Speaker 1>time comes come January, you know whether or not they

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<v Speaker 1>will be able to effectively form this out um. It

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<v Speaker 1>is a massive challenge there. You know, there was a

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<v Speaker 1>lot of questions about lack of transparency in whether or

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<v Speaker 1>not you know this was um wasted taxpayer money. But

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<v Speaker 1>when you when you think about it, the scale of

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<v Speaker 1>the economic fallout is so enormous. Trillions of dollars. In

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<v Speaker 1>a way, eight billion is very little UM and that

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<v Speaker 1>they ought to be throwing more money at it, and

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<v Speaker 1>we'll probably have to throw more money at it in

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<v Speaker 1>reality when it gets down to the distribution. Be sure

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<v Speaker 1>to check out that full story online, on newsstands and

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<v Speaker 1>of course on the Bloomberg. That was Bloomberg News Financial

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<v Speaker 1>Investigation senior writer Stephanie Baker, along with Bloomberg Business Week

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<v Speaker 1>editor Joe Weber. Coming up next, we've got more on

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<v Speaker 1>COVID nineteen with the Dean of Boston School of Public Health.

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<v Speaker 1>We are and everybody is on the edge of their seat.

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<v Speaker 1>He is bracing for winter. This is blue Berg. This

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<v Speaker 1>is Bloomberg Business Week with Gerrol Mazer from Bloomberg Radio.

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<v Speaker 1>This week we saw COVID nineteen cases surging again France

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<v Speaker 1>and Germany announcing new restrictions. The US seeing a jump

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<v Speaker 1>in cases and hospitalizations. One of our regular go to

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<v Speaker 1>voices on the virus, Dr Sandro Gala dinan professor at

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<v Speaker 1>Boston University's School of Public Health, his author of Pained

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<v Speaker 1>Uncomfortable Conversations about the Public's health. He told Bloomberg's Kayley

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<v Speaker 1>Lines and I that like many others around the world,

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<v Speaker 1>he and his city, they're on the edge. Boston right

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<v Speaker 1>now is a little bit anxious. I think I feel

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<v Speaker 1>like we are, and everybody is on the edge of

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<v Speaker 1>their seat. We're seeing cases slowly creep up. They're going up,

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<v Speaker 1>they go down, but the general slow increase in trend.

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<v Speaker 1>And I think the mayor and the governor have been

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<v Speaker 1>appropriately increasingly cautious, and the and the urging all citizens

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<v Speaker 1>to be careful, and I think businesses have been doing

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<v Speaker 1>the same. So I think it's a little bit of

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<v Speaker 1>a balancing act between knowing that cases are slowly trending up,

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<v Speaker 1>but taking precautions to double down on the on the

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<v Speaker 1>things that we are all doing, wearing masks and being

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<v Speaker 1>careful with testing, with contact tracing to avoid these cases

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<v Speaker 1>from becoming another surge, and that's in the greater city

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<v Speaker 1>of Boston. Dr Glea. But what about at Boston University?

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<v Speaker 1>How is the university? How are your students, How are

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<v Speaker 1>you handling this? Yeah, it's actually quite quite remarkable how

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<v Speaker 1>well we are doing in the university. And obviously the

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<v Speaker 1>university is it's vulnerable to changes in the city around it.

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<v Speaker 1>But we have had a fairly low case positivity in

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<v Speaker 1>tool right now, which about point two percent, which is

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<v Speaker 1>two per thousand, while in Brookline around it we're about

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<v Speaker 1>two percents, almost tenfold more. And I think the reason

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<v Speaker 1>for that is that within the university, we have a

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<v Speaker 1>very big university, but you're able to control things a

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<v Speaker 1>little bit more. We test all our students twice a

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<v Speaker 1>week or once a week, depending on their contact. We

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<v Speaker 1>a very sophisticated and robust contact tracing that if somebody

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<v Speaker 1>tests positive, we talk to them right away, we isolate them,

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<v Speaker 1>we isolate their contact. So in some respects of universities

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<v Speaker 1>like a city within a city, but one where you

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<v Speaker 1>have a lot more control. So we have been so

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<v Speaker 1>far Touchwood doing well. I think there is a lot

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<v Speaker 1>of anxiety I have and a lot of us have

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<v Speaker 1>about whether the larger city will end up affecting the university,

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<v Speaker 1>and obviously if it does, will have to change course

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<v Speaker 1>as to what we're doing. But so far, the university frankly,

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<v Speaker 1>it's a safer place to be than the than the

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<v Speaker 1>city around it. Yeah, it's kind of interesting, right, I think,

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<v Speaker 1>you know, center that as we've opened up all kinds

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<v Speaker 1>of educational systems, um, you know, from K through you know,

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<v Speaker 1>of course going into colleges and universities, I think we've

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<v Speaker 1>had some success stories and then we've had certainly some

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<v Speaker 1>problem areas, especially when it comes to college sports reopening.

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<v Speaker 1>I mean, do you still feel like it's important that

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<v Speaker 1>we continue to reopen educational areas and keep them open. Yeah,

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<v Speaker 1>And I think the answer is yes. But it's a

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<v Speaker 1>it's a qualified yes, it's a it's qualified by two things.

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<v Speaker 1>Number one is that I don't think opening simply means

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<v Speaker 1>opening and sort of going back to business as usual

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<v Speaker 1>like it was October. Opening means having a lot of

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<v Speaker 1>precautions in place. Everybody wearing masks, people are being careful

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<v Speaker 1>not to go into work if they're sick. Self attestation,

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<v Speaker 1>everyday systems of testing, simple systems of isolating people who

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<v Speaker 1>have positive tests, isolating their contact and the entire really

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<v Speaker 1>the entire range of efforts to mitigate the virus. So

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<v Speaker 1>I think yes, with those measures in place, I think

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<v Speaker 1>the second caveat to the yes is that we simply

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<v Speaker 1>need to have the humility to say, which is a

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<v Speaker 1>bit unnerving, of course, as as you can both appreciate.

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<v Speaker 1>But I think simply if the data change, we should change.

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<v Speaker 1>And I think we as a university, I think we

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<v Speaker 1>as a city, as a state, as a country should

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<v Speaker 1>have the humility to realize that that the virus may

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<v Speaker 1>become bigger than us, and we sing we need to

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<v Speaker 1>change what we're doing. Well, I have to look ahead

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<v Speaker 1>then further into the fall, into the winter. Dr Elia.

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<v Speaker 1>I mean, it's pretty bad right now we're seeing record cases,

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<v Speaker 1>and then when it is dark and cold, no one

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<v Speaker 1>wants to be outside. Everyone is forced inside. Are you

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<v Speaker 1>bracing yourself for that? M hm yeah, I am, man.

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<v Speaker 1>I suppose the big question for the winter is as

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<v Speaker 1>people are all forced inside, will they continue to congregate inside,

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<v Speaker 1>which is which we know is what's driving most of

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<v Speaker 1>the cases. And here in Massachusetts, analyzes show very clearly

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<v Speaker 1>that a lot of the case spread comes from indoor

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<v Speaker 1>house parties and gatherings where people are not being careful

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<v Speaker 1>with protective equipment. So the question is are people going

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<v Speaker 1>to go inside and in the congregate, which is then

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<v Speaker 1>going to result in viral spread. The truth is, Carol

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<v Speaker 1>and Kayley, if if each of us stayed inside, just

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<v Speaker 1>on our couch without contacting anybody, then there will be

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<v Speaker 1>no spread of coronavirus. So it really depends on what

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<v Speaker 1>we do by being inside. If we are inside taking

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<v Speaker 1>pack autions will be fine. But if being inside means

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<v Speaker 1>congregation broadly, what we saw happen in the Southern States

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<v Speaker 1>in the summer, right, so happen in a Southern states

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<v Speaker 1>in the summer it As things got hot, people went

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<v Speaker 1>inside where there's air conditioning, and there was all sorts

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<v Speaker 1>of congregation which resulted in the spread of the virus.

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<v Speaker 1>So I think it really depends. But but the answer

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<v Speaker 1>to your question, am I looking at apprehensively is unqualifiedly yes.

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<v Speaker 1>You know, we've often seen people come out and say, well,

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<v Speaker 1>there's more cases of COVID nineteen because we're doing more testing. Um,

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<v Speaker 1>is that true or that's not the case. No, it's

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<v Speaker 1>not the case. I heard non Professor Sharpstein talk about

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<v Speaker 1>this in the clip, and he's still right, it's not

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<v Speaker 1>the case. I mean, there's no question we're doing more

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<v Speaker 1>testing and as a result, you do find more cases.

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<v Speaker 1>But there's plenty of evidence that this is a real

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<v Speaker 1>rise in cases, if not just due to testing. We're

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<v Speaker 1>seeing a rise in all age groups. And as a

0:12:52.480 --> 0:12:55.439
<v Speaker 1>professor Scharstein noted that we are seeing a rise in hospitalizations.

0:12:55.480 --> 0:12:58.080
<v Speaker 1>If it was simply due to testing and due to

0:12:58.080 --> 0:13:00.319
<v Speaker 1>testing of healthier people, there would not to be a

0:13:00.440 --> 0:13:03.839
<v Speaker 1>rise in hospitalizations. Well, and that's a really smart point, right,

0:13:03.880 --> 0:13:06.400
<v Speaker 1>And I also think about the cases that do end

0:13:06.480 --> 0:13:09.760
<v Speaker 1>up in the hospital. Are they how severe are they

0:13:09.880 --> 0:13:12.480
<v Speaker 1>and how are we or what we have we learned

0:13:12.520 --> 0:13:16.320
<v Speaker 1>about treating those cases because we have been fighting the

0:13:16.360 --> 0:13:19.480
<v Speaker 1>virus now for six or seven months, well we've learned

0:13:19.559 --> 0:13:21.959
<v Speaker 1>quite a bit actually, and when you look at mortality,

0:13:22.280 --> 0:13:25.080
<v Speaker 1>you'll see that mortality per person is quite a bit down.

0:13:25.080 --> 0:13:29.480
<v Speaker 1>In fact, we're about one quarter of the case mortality

0:13:29.960 --> 0:13:31.840
<v Speaker 1>that we had in the first way, which was in

0:13:31.920 --> 0:13:34.800
<v Speaker 1>March and April. Largely that's because we've gotten better at

0:13:34.800 --> 0:13:38.440
<v Speaker 1>treating the disease in hospital. We've learned how it manifests.

0:13:38.440 --> 0:13:41.160
<v Speaker 1>We've learned when to oxygenate went to north so we

0:13:41.240 --> 0:13:43.439
<v Speaker 1>are getting much better at dealing with an hospital. Mother

0:13:43.520 --> 0:13:46.040
<v Speaker 1>doesn't change the fact that if there is a really

0:13:46.080 --> 0:13:49.280
<v Speaker 1>big surge, it may overwhelmed hospitals and I see, which

0:13:49.280 --> 0:13:51.959
<v Speaker 1>is what one always worries about. But on a case

0:13:51.960 --> 0:13:55.000
<v Speaker 1>by case basis, COVID is now much less fatal than

0:13:55.040 --> 0:13:57.800
<v Speaker 1>it was when we first learned about it six seven

0:13:57.800 --> 0:14:01.360
<v Speaker 1>months ago. That's dr said Joe Glea. He's dean and

0:14:01.360 --> 0:14:03.920
<v Speaker 1>professor at Boston University School of Public Health. We like

0:14:04.040 --> 0:14:06.440
<v Speaker 1>talking to him because he understands the medical side of

0:14:06.480 --> 0:14:09.400
<v Speaker 1>this and also the educational side, which has been impacted

0:14:09.640 --> 0:14:12.560
<v Speaker 1>big time because of the virus. Is also author of Pained,

0:14:12.640 --> 0:14:16.480
<v Speaker 1>Uncomfortable Conversations about the public's health. He reminded us once

0:14:16.480 --> 0:14:18.440
<v Speaker 1>again that we have made progress when it comes to

0:14:18.480 --> 0:14:22.480
<v Speaker 1>treatment and keeping coronavirus patients alive. Catch that full interview

0:14:22.480 --> 0:14:25.840
<v Speaker 1>on our podcast feed at Bloomberg dot com. Still to come.

0:14:25.960 --> 0:14:29.320
<v Speaker 1>We have been out working around the clock really to

0:14:29.440 --> 0:14:32.920
<v Speaker 1>keep the world moving, helping to reopen buildings around the world.

0:14:33.040 --> 0:14:36.360
<v Speaker 1>OTIS Worldwide CEO Judy Marks. She's coming up next. This

0:14:36.480 --> 0:14:48.360
<v Speaker 1>is Bloomberg is Bloomberg Business Week with Garrol Masser from

0:14:48.440 --> 0:14:51.440
<v Speaker 1>Bloomberg Radio. We're bringing you highlights on some of our

0:14:51.480 --> 0:14:54.160
<v Speaker 1>favorite interviews from our daily radio show. That includes this

0:14:54.240 --> 0:14:56.640
<v Speaker 1>half hour a pair of CEOs from two well known

0:14:56.680 --> 0:14:59.640
<v Speaker 1>companies that have kept us up and running during the pandemic.

0:14:59.680 --> 0:15:01.920
<v Speaker 1>Both business is, by the way, have been around for

0:15:01.960 --> 0:15:05.119
<v Speaker 1>more than a century. First up, Judy Mark She's presidency

0:15:05.240 --> 0:15:07.720
<v Speaker 1>of OTIS Worldwide, which you might recall was spun off

0:15:07.720 --> 0:15:11.080
<v Speaker 1>from United Technologies. Back in April, blue Bergs Kaylee Lines

0:15:11.080 --> 0:15:13.320
<v Speaker 1>and I talked about the company's re entry to becoming

0:15:13.360 --> 0:15:17.000
<v Speaker 1>a public company again amid the pandemic. We could have

0:15:17.120 --> 0:15:19.960
<v Speaker 1>never imagined starting this journey in the middle of a

0:15:19.960 --> 0:15:22.560
<v Speaker 1>global pandemic, but I've got to tell you we are

0:15:22.600 --> 0:15:25.040
<v Speaker 1>so excited to return to our roots as an independent,

0:15:25.040 --> 0:15:28.960
<v Speaker 1>publicly traded company and our sixty nine thou colleagues, who

0:15:29.120 --> 0:15:34.360
<v Speaker 1>are mainly essential workers keeping the world moving, maintaining obviously

0:15:34.400 --> 0:15:38.640
<v Speaker 1>elevators and hospitals and infrastructures, and just as importantly in

0:15:38.840 --> 0:15:42.080
<v Speaker 1>many residential buildings where people have been locked down but

0:15:42.280 --> 0:15:45.360
<v Speaker 1>still need the use of their their elevators. Couldn't be

0:15:45.400 --> 0:15:49.160
<v Speaker 1>more proud a hundred years to the month we first

0:15:49.200 --> 0:15:51.880
<v Speaker 1>listed on the New York Stock Exchange. We listened again

0:15:51.960 --> 0:15:56.960
<v Speaker 1>on April three. It's unbelievable, such an incredible historic company

0:15:57.080 --> 0:16:00.720
<v Speaker 1>and we are we're moving into the future. We're excited it. Well,

0:16:00.760 --> 0:16:03.120
<v Speaker 1>you talk about how all of these places that need

0:16:03.200 --> 0:16:06.160
<v Speaker 1>your elevators, hospitals in the lake uh here where I

0:16:06.160 --> 0:16:08.320
<v Speaker 1>am at Bloomberg World headquarters in New York. When I

0:16:08.360 --> 0:16:10.120
<v Speaker 1>come in in the morning, when I leave in the afternoon,

0:16:10.160 --> 0:16:12.320
<v Speaker 1>I just get an elevator. I don't have to touch anything.

0:16:12.400 --> 0:16:15.680
<v Speaker 1>They're running automatically so that they can reduce touch points.

0:16:15.880 --> 0:16:17.960
<v Speaker 1>Can you give me some insight into what kind of

0:16:18.280 --> 0:16:21.800
<v Speaker 1>touchless technology or procedures you've had to implement in your

0:16:22.080 --> 0:16:25.280
<v Speaker 1>in your elevator systems because of this. Sure, let me

0:16:25.280 --> 0:16:27.240
<v Speaker 1>answer that, and then let me take a step back

0:16:27.280 --> 0:16:28.800
<v Speaker 1>and share with you a little bit about just our

0:16:28.840 --> 0:16:32.040
<v Speaker 1>business model. But but innovation is core to who we

0:16:32.080 --> 0:16:34.960
<v Speaker 1>are at OTIS, and we had a lot of touchless

0:16:35.040 --> 0:16:39.480
<v Speaker 1>um innovations and products available, but they have absolutely come

0:16:39.520 --> 0:16:42.480
<v Speaker 1>to the forefront now because of COVID, and I'm really

0:16:42.480 --> 0:16:44.760
<v Speaker 1>pleased with how agile and fast our team has been

0:16:44.760 --> 0:16:47.560
<v Speaker 1>able to bring these to market throughout the globe. We

0:16:47.600 --> 0:16:51.520
<v Speaker 1>have gesturing technology. We have the ability for for voice

0:16:51.520 --> 0:16:54.800
<v Speaker 1>interaction where you say, hey, Otis, take me to floor five.

0:16:55.520 --> 0:16:58.320
<v Speaker 1>We have the ability through an app on the iPhone

0:16:59.000 --> 0:17:01.560
<v Speaker 1>are Equal app to be able to before you ever

0:17:01.640 --> 0:17:04.439
<v Speaker 1>leave your office, call the elevator and so it'll be

0:17:04.520 --> 0:17:08.960
<v Speaker 1>there for you. We have traffic management and a dispatching

0:17:09.000 --> 0:17:13.119
<v Speaker 1>system that's intelligent traffic flow that allows us only to

0:17:13.200 --> 0:17:16.240
<v Speaker 1>put four people in an elevator to have them safely spaced.

0:17:16.680 --> 0:17:20.280
<v Speaker 1>You know, our customers, these building managers are telling us

0:17:20.320 --> 0:17:22.560
<v Speaker 1>that they want help, they want our guidance, they want

0:17:22.560 --> 0:17:26.679
<v Speaker 1>our partnership. And it's just been an amazing uh seven

0:17:26.720 --> 0:17:30.000
<v Speaker 1>months as we're all trying to return to what we

0:17:30.160 --> 0:17:32.400
<v Speaker 1>believe will be the new normal. I don't think we're

0:17:32.400 --> 0:17:35.880
<v Speaker 1>there yet, but we're we're a big part of becoming

0:17:35.960 --> 0:17:38.640
<v Speaker 1>part of that. I mean. So that's really interesting, Judy.

0:17:38.760 --> 0:17:41.119
<v Speaker 1>So the things that maybe are changing right now and

0:17:41.240 --> 0:17:43.320
<v Speaker 1>you talk about the new normal, they're here to stay.

0:17:43.400 --> 0:17:47.040
<v Speaker 1>In your view, No, I consider we're in an interim

0:17:47.080 --> 0:17:51.240
<v Speaker 1>normal stage or a centerim um. I really do. I believe,

0:17:51.280 --> 0:17:53.960
<v Speaker 1>and we see it even within our own company. So again,

0:17:54.080 --> 0:18:00.080
<v Speaker 1>sixty colleagues UM, almost seventy of them didn't have the

0:18:00.119 --> 0:18:03.080
<v Speaker 1>opportunity to work from home from the day that started

0:18:03.080 --> 0:18:07.280
<v Speaker 1>in Wuhan. Our service our field professionals are service mechanics,

0:18:07.520 --> 0:18:11.200
<v Speaker 1>were in the hospital first and foremost protected by PPE

0:18:11.359 --> 0:18:14.040
<v Speaker 1>because their health and safety is critical to us. But

0:18:14.240 --> 0:18:17.600
<v Speaker 1>we have been out working around the clock really to

0:18:17.760 --> 0:18:20.679
<v Speaker 1>keep keep the world moving. And so you know, we

0:18:20.800 --> 0:18:23.880
<v Speaker 1>have a work from home for some of our organization,

0:18:24.280 --> 0:18:26.399
<v Speaker 1>and it's amazing that we've been able to start the

0:18:26.400 --> 0:18:29.880
<v Speaker 1>company this way, really to do our board meetings remote,

0:18:30.119 --> 0:18:33.359
<v Speaker 1>to close the books, to do our earnings, to to

0:18:33.359 --> 0:18:36.680
<v Speaker 1>really get to know our investors, UM. But most importantly,

0:18:36.720 --> 0:18:39.320
<v Speaker 1>we've been out there to serve the rioting public. And

0:18:39.359 --> 0:18:41.600
<v Speaker 1>what most people don't know is that, you know, over

0:18:41.720 --> 0:18:45.480
<v Speaker 1>half of our two million unit portfolio, we maintain over

0:18:45.520 --> 0:18:49.640
<v Speaker 1>two million units, larger than the next closest competitor globally,

0:18:50.160 --> 0:18:54.439
<v Speaker 1>and over half of those are in residential buildings, condominiums, apartments.

0:18:54.800 --> 0:18:56.960
<v Speaker 1>People need to go down to get their food, even

0:18:57.000 --> 0:18:59.600
<v Speaker 1>if they're not leaving the building to pick up things right.

0:18:59.680 --> 0:19:03.000
<v Speaker 1>So you know, again for us, our passengers are so

0:19:03.080 --> 0:19:06.600
<v Speaker 1>critical and we want to keep them flowing safely and

0:19:06.600 --> 0:19:08.920
<v Speaker 1>and in a healthy way. Judy, We've talked about your business,

0:19:08.960 --> 0:19:09.919
<v Speaker 1>but at the end of the day, it is a

0:19:09.960 --> 0:19:13.640
<v Speaker 1>business that has people. And we know that the way

0:19:13.720 --> 0:19:17.520
<v Speaker 1>companies have been approaching their diversity and inclusion efforts has

0:19:17.840 --> 0:19:20.320
<v Speaker 1>has really been put into focus in and you are

0:19:20.560 --> 0:19:23.640
<v Speaker 1>just launched a social justice initiative. It's called our Commitment

0:19:23.680 --> 0:19:27.160
<v Speaker 1>to Change. You've joined the Paradigm for Parody coalition, committing

0:19:27.160 --> 0:19:33.119
<v Speaker 1>to achieve gender parity in your executive leadership by thirties

0:19:33.200 --> 0:19:36.920
<v Speaker 1>ten years from now. Does that feel like it's too long, No,

0:19:37.160 --> 0:19:39.960
<v Speaker 1>it's it's not too long. And I would be delighted

0:19:39.960 --> 0:19:42.719
<v Speaker 1>if we could beat the goal. And and that's what

0:19:42.760 --> 0:19:45.640
<v Speaker 1>we try to do with all expectations, Judy, Why does

0:19:45.680 --> 0:19:50.160
<v Speaker 1>it take so long? Takes so long? Well, we're already

0:19:50.200 --> 0:19:55.080
<v Speaker 1>at just over thirty third right now. And when you

0:19:55.160 --> 0:19:57.919
<v Speaker 1>think about it, you want to create an opportunity and

0:19:57.920 --> 0:20:03.040
<v Speaker 1>and um really opportunity for everyone to excel from all backgrounds,

0:20:03.040 --> 0:20:06.520
<v Speaker 1>including gender, but really create an opportunity as we grow

0:20:06.560 --> 0:20:09.159
<v Speaker 1>the company for everyone to excel. Our vision is to

0:20:09.160 --> 0:20:12.200
<v Speaker 1>give people freedom to connect and thrive in a taller, faster,

0:20:12.400 --> 0:20:15.800
<v Speaker 1>smarter world and that means all people. She talks about

0:20:15.840 --> 0:20:19.280
<v Speaker 1>creating opportunities for all people. Really important, especially for a

0:20:19.280 --> 0:20:22.600
<v Speaker 1>company that's in over two hundred countries and thinking about

0:20:22.640 --> 0:20:24.919
<v Speaker 1>what it means to be diverse in all of the

0:20:25.000 --> 0:20:29.240
<v Speaker 1>places that it operates. That's Judy Marks, Presidency of OTIS Worldwide.

0:20:29.280 --> 0:20:32.440
<v Speaker 1>Check out that full conversation. It's on our podcast feed.

0:20:32.800 --> 0:20:35.000
<v Speaker 1>Still to come. Another CEO that's been dealing with the

0:20:35.080 --> 0:20:38.280
<v Speaker 1>virus from day one because of its global operations. We

0:20:38.359 --> 0:20:41.560
<v Speaker 1>check in with Whirlpool CEO Mark Bitzer. This is Bloomberg.

0:20:44.800 --> 0:20:49.359
<v Speaker 1>This is Bloomberg Business Week with Garrol Mazer from Bloomberg Radio.

0:20:49.680 --> 0:20:52.200
<v Speaker 1>Shares of Whirlpool. Check it out. They have rally big

0:20:52.200 --> 0:20:55.080
<v Speaker 1>time this year as consumers, especially those in the US,

0:20:55.400 --> 0:20:58.000
<v Speaker 1>hunkered down and invested in their nest for talking about

0:20:58.000 --> 0:21:01.320
<v Speaker 1>their homes. They were buying up appliances, everything to do

0:21:01.560 --> 0:21:05.040
<v Speaker 1>with the home during the virus. Now, Bloomberg's Paul Sweeney

0:21:05.040 --> 0:21:07.439
<v Speaker 1>and I had an in depth conversation with Whirlpool chairman

0:21:07.440 --> 0:21:09.920
<v Speaker 1>and CEO Mark Bitser. You had to manage a lot

0:21:10.000 --> 0:21:12.840
<v Speaker 1>and then includes its supply chain from day one due

0:21:12.840 --> 0:21:16.280
<v Speaker 1>to its facilities in China. I think we're a little

0:21:16.280 --> 0:21:18.719
<v Speaker 1>bit in a different positions and most other domestic companies,

0:21:18.760 --> 0:21:21.720
<v Speaker 1>because we have a pretty big China operation which actually

0:21:21.720 --> 0:21:23.800
<v Speaker 1>happened to be a hundred fifty miles away from Wuhan,

0:21:23.960 --> 0:21:28.280
<v Speaker 1>and we have our European headquarters in northern Italy. So

0:21:28.400 --> 0:21:30.159
<v Speaker 1>you remember, you know when when you first had a

0:21:30.240 --> 0:21:33.280
<v Speaker 1>China message. Initially it felt like China contained and we

0:21:33.280 --> 0:21:36.920
<v Speaker 1>were worried about manufacturing supply for China. But themb A

0:21:36.960 --> 0:21:40.359
<v Speaker 1>really decisive element was when UM, our president of a

0:21:40.400 --> 0:21:43.320
<v Speaker 1>European business called me over weekend and said, there are

0:21:43.359 --> 0:21:45.680
<v Speaker 1>a couple of cases in the Lombardy and that's that's

0:21:45.720 --> 0:21:50.320
<v Speaker 1>kind of when you realize business big. UM. So again

0:21:50.400 --> 0:21:53.520
<v Speaker 1>it feels like it's really this memory, but I think

0:21:53.560 --> 0:21:56.679
<v Speaker 1>that's what when everything for us changed UM, and we

0:21:56.680 --> 0:22:00.280
<v Speaker 1>were kind of by mid March, you realize everything which

0:22:00.280 --> 0:22:02.760
<v Speaker 1>we thought about twenty twenty will just be upside down

0:22:03.400 --> 0:22:06.160
<v Speaker 1>and we don't know how deep a cannon is into

0:22:06.200 --> 0:22:10.000
<v Speaker 1>which we're looking. UM it's about was a pretty dramatic impact,

0:22:10.000 --> 0:22:13.320
<v Speaker 1>and then you kind of keyboards in mind with unfortunate

0:22:13.480 --> 0:22:18.000
<v Speaker 1>COVID didn't come with an instruction for use for management playbook, right,

0:22:18.040 --> 0:22:20.560
<v Speaker 1>nobody had a playbook on that somewhat annoying and when

0:22:20.600 --> 0:22:22.680
<v Speaker 1>you you know, you get all these emails from consultant

0:22:22.680 --> 0:22:24.600
<v Speaker 1>to tell you how to measure crisis, but problem was

0:22:24.800 --> 0:22:28.720
<v Speaker 1>all right, but always six weeks late. So so it

0:22:28.920 --> 0:22:31.480
<v Speaker 1>was an interesting experience because you we's got to improvise,

0:22:31.520 --> 0:22:33.520
<v Speaker 1>you gotta pull the troops together. And of course the

0:22:33.640 --> 0:22:35.719
<v Speaker 1>first focus was entirely but you know, how do we

0:22:36.080 --> 0:22:38.600
<v Speaker 1>secure health and safety? Because you know, we always talk

0:22:38.600 --> 0:22:42.080
<v Speaker 1>about economic dimension of his crisis, but there's a big

0:22:42.160 --> 0:22:46.200
<v Speaker 1>human dimension, and you know, we're all humans with our fears, um,

0:22:46.240 --> 0:22:48.240
<v Speaker 1>and you've got to manage of big organization with people

0:22:48.280 --> 0:22:51.159
<v Speaker 1>who have also fears, and so managing your health and

0:22:51.160 --> 0:22:54.440
<v Speaker 1>safety of our people that obviously was the first one. UM.

0:22:54.480 --> 0:22:56.760
<v Speaker 1>But then of course you talk about all the business

0:22:56.960 --> 0:23:00.680
<v Speaker 1>implications and at least as the CEO of was quote

0:23:00.800 --> 0:23:02.960
<v Speaker 1>quote a milucky situation, but even a two a week

0:23:03.040 --> 0:23:04.399
<v Speaker 1>to or nine, I was in the US and I

0:23:04.960 --> 0:23:07.359
<v Speaker 1>wasn't running the company, but I called it a front

0:23:07.400 --> 0:23:10.840
<v Speaker 1>seat to what we experienced back then. So you you

0:23:10.920 --> 0:23:13.359
<v Speaker 1>took take some lessons from back when. And um, of

0:23:13.400 --> 0:23:16.000
<v Speaker 1>course first focus was how do we secure liquidity because

0:23:16.040 --> 0:23:18.520
<v Speaker 1>we don't know how bad this is going to be, um,

0:23:18.720 --> 0:23:21.360
<v Speaker 1>and then you start taking all the decisions. Um. So

0:23:21.680 --> 0:23:24.800
<v Speaker 1>it was pretty much a rolling up aliefs event back

0:23:24.800 --> 0:23:27.399
<v Speaker 1>when in March and April. Yeah, so Mark, give us

0:23:27.400 --> 0:23:30.720
<v Speaker 1>a sense of kind of where you are now, how

0:23:30.840 --> 0:23:34.240
<v Speaker 1>is your business change, What are the big issues you're

0:23:34.280 --> 0:23:38.120
<v Speaker 1>focusing on right now? You know, Paul, I mean it's

0:23:38.200 --> 0:23:42.160
<v Speaker 1>first of all, I never heard you earlier talking about visibility. Um.

0:23:42.160 --> 0:23:45.199
<v Speaker 1>You know back when in April or March, and we

0:23:45.240 --> 0:23:48.120
<v Speaker 1>had visibility for a week. Um. I know it sounds silly,

0:23:48.119 --> 0:23:49.600
<v Speaker 1>but you had a visibility for a week and you

0:23:49.680 --> 0:23:52.560
<v Speaker 1>just don't know what when as Q two evolved, you

0:23:52.600 --> 0:23:55.359
<v Speaker 1>had a visibility for maybe a couple of weeks or months.

0:23:55.920 --> 0:23:58.920
<v Speaker 1>By now we see three months, maybe four months, which

0:23:58.960 --> 0:24:01.080
<v Speaker 1>is unusual. By least you see a little bit longer,

0:24:01.119 --> 0:24:03.679
<v Speaker 1>so you see a little bit more from perspective. The

0:24:03.720 --> 0:24:06.680
<v Speaker 1>way I look at it right now from our business

0:24:06.680 --> 0:24:10.120
<v Speaker 1>in our industry is kind of and and assuming out

0:24:10.119 --> 0:24:11.760
<v Speaker 1>a little bit. As you all know, there was a

0:24:11.760 --> 0:24:13.920
<v Speaker 1>lot of talk initially about it is it's going to

0:24:14.000 --> 0:24:16.560
<v Speaker 1>be a U shape recovery of V shape or W

0:24:16.720 --> 0:24:19.880
<v Speaker 1>shape or whatever shape. And by now I think most

0:24:19.880 --> 0:24:24.080
<v Speaker 1>people realize that's increasingly irrelevant discussion because what matters is

0:24:24.160 --> 0:24:27.760
<v Speaker 1>in which cycle is your industry um because everything every

0:24:27.800 --> 0:24:31.119
<v Speaker 1>industry goes for a different cycling. You know, initially it

0:24:31.280 --> 0:24:36.080
<v Speaker 1>felt like our industry is the Corona loser, but now

0:24:36.440 --> 0:24:39.480
<v Speaker 1>I think it now immediately immediately becomes more and more

0:24:39.520 --> 0:24:43.320
<v Speaker 1>apparent we're a long term maybe Corona winner. And what

0:24:43.359 --> 0:24:46.840
<v Speaker 1>I mean with that is it's a simple fact. Our

0:24:46.920 --> 0:24:50.600
<v Speaker 1>business is in the home. It's about improving life at homes.

0:24:50.880 --> 0:24:54.920
<v Speaker 1>It's about washers, dishwashers, and ovens. People are spending time

0:24:54.960 --> 0:24:58.639
<v Speaker 1>at home. And what we see now increasingly vets where

0:24:58.680 --> 0:25:01.800
<v Speaker 1>were now more and again I'm leaving the human side

0:25:01.800 --> 0:25:03.480
<v Speaker 1>of it a way, which is still a big issue,

0:25:03.760 --> 0:25:07.080
<v Speaker 1>but from business side, we're more and more opportunity side

0:25:07.200 --> 0:25:10.040
<v Speaker 1>of his Corona cycle. And that's good news. Because people

0:25:10.080 --> 0:25:13.520
<v Speaker 1>are spending time at home, we're investing in the nest

0:25:13.880 --> 0:25:16.600
<v Speaker 1>as we call it, and very you know, just think

0:25:16.600 --> 0:25:18.320
<v Speaker 1>about yourself. Do you know a single friend of a

0:25:18.320 --> 0:25:21.080
<v Speaker 1>neighbor who didn't paint some room in the house or

0:25:21.119 --> 0:25:24.600
<v Speaker 1>didn't buy something new. Everybody's improving the house and it's

0:25:24.600 --> 0:25:27.879
<v Speaker 1>not it's more than just kind of a short term improvement.

0:25:27.920 --> 0:25:30.760
<v Speaker 1>People are rethinking the purpose of the home and that

0:25:30.880 --> 0:25:33.000
<v Speaker 1>play is in our favor. Yeah, you know, when did

0:25:33.080 --> 0:25:36.119
<v Speaker 1>you realize that that was starting to happen, because you know,

0:25:36.160 --> 0:25:38.199
<v Speaker 1>it's really fascinating I think, and I don't know if

0:25:38.200 --> 0:25:40.520
<v Speaker 1>Paul you concur with this, but like as journalists, because

0:25:40.520 --> 0:25:43.359
<v Speaker 1>I think initially everybody was afraid to talk about the

0:25:43.400 --> 0:25:47.199
<v Speaker 1>pandemic and the impact and not having visibility. And then

0:25:47.240 --> 0:25:50.280
<v Speaker 1>all of a sudden we started to see different companies.

0:25:50.480 --> 0:25:53.600
<v Speaker 1>You know, of course, nobody wished the health crisis on anybody,

0:25:53.600 --> 0:25:56.399
<v Speaker 1>but whether it was in Netflix or some others, you

0:25:56.400 --> 0:25:58.919
<v Speaker 1>know that we're benefiting because of the crisis. And all

0:25:58.960 --> 0:26:00.520
<v Speaker 1>of a sudden you started to see the numbers and

0:26:00.520 --> 0:26:02.720
<v Speaker 1>you're like, oh, yeah, I thought everybody was going to

0:26:02.800 --> 0:26:05.240
<v Speaker 1>lose in this crisis and that wasn't the case. When

0:26:05.280 --> 0:26:07.760
<v Speaker 1>did you guys start to see that in your numbers?

0:26:08.440 --> 0:26:11.560
<v Speaker 1>I mean, Carol Is, it's tough to pinpoint exactly when

0:26:11.560 --> 0:26:13.560
<v Speaker 1>we go it, but I think it became apparent pretty

0:26:13.640 --> 0:26:16.359
<v Speaker 1>much around the summer period. First of all, I gotta

0:26:16.640 --> 0:26:19.280
<v Speaker 1>step back a little bit. It's and and we're certainly

0:26:19.280 --> 0:26:21.760
<v Speaker 1>not the health experts and are probably already enough self

0:26:21.800 --> 0:26:25.480
<v Speaker 1>declared health experts around here. Probable, but it's we have

0:26:25.960 --> 0:26:29.680
<v Speaker 1>to but you know, it became pretty apparent in April May.

0:26:29.760 --> 0:26:31.720
<v Speaker 1>But despite all the talk, we have to learn to

0:26:31.760 --> 0:26:34.359
<v Speaker 1>live with this crisis and a coronavirus and it's not

0:26:34.359 --> 0:26:36.520
<v Speaker 1>going to go away short term. And that's when we

0:26:36.560 --> 0:26:39.879
<v Speaker 1>also realized that will change for consumer behavior and the

0:26:40.000 --> 0:26:41.840
<v Speaker 1>way we look at it right now, you know it's

0:26:42.040 --> 0:26:45.080
<v Speaker 1>UM hopefully it with corona Christs at one point will

0:26:45.119 --> 0:26:48.000
<v Speaker 1>be behind us. I don't think the consumer behavior will

0:26:48.080 --> 0:26:51.359
<v Speaker 1>go back or normal because think about it, you know

0:26:51.440 --> 0:26:55.160
<v Speaker 1>most consumers are not most, but many consumers will by

0:26:55.160 --> 0:26:57.240
<v Speaker 1>the time this is over, probably have spent more or

0:26:57.280 --> 0:27:01.280
<v Speaker 1>less a year at home UM. You don't erase a

0:27:01.400 --> 0:27:04.199
<v Speaker 1>year of consumer behavior from the memory. It's not a

0:27:04.200 --> 0:27:07.560
<v Speaker 1>flash memory that will stay. People will invest in the

0:27:07.680 --> 0:27:11.040
<v Speaker 1>home UM and that's becomes it just becomes every month

0:27:11.160 --> 0:27:13.359
<v Speaker 1>more parents and we see as in our own business,

0:27:13.880 --> 0:27:16.199
<v Speaker 1>you know, the initial demand was a lot what we

0:27:16.280 --> 0:27:19.560
<v Speaker 1>call crisis appliances, you know, the freezer of the microwaves

0:27:20.280 --> 0:27:23.200
<v Speaker 1>or the rest product which just you know broke down

0:27:23.240 --> 0:27:25.560
<v Speaker 1>because they ever have been used certa intensively. But we

0:27:25.680 --> 0:27:28.560
<v Speaker 1>now see more and more people spending money, and it

0:27:28.600 --> 0:27:31.359
<v Speaker 1>goes more and more to big ticket items like what

0:27:32.359 --> 0:27:34.280
<v Speaker 1>you know, I'm you're talking about the higher and fridges

0:27:34.359 --> 0:27:36.200
<v Speaker 1>or you talk about the higher and others. People are

0:27:36.240 --> 0:27:39.360
<v Speaker 1>really investing. It's not just with the rest and the crisis.

0:27:39.400 --> 0:27:44.040
<v Speaker 1>They're investing and they're upgrading, UM because they all see, Okay,

0:27:44.040 --> 0:27:45.760
<v Speaker 1>I got to spend a lot more time at home

0:27:45.840 --> 0:27:48.480
<v Speaker 1>going forward. I don't think certain behaviors like you know

0:27:48.560 --> 0:27:52.680
<v Speaker 1>we you know we have statistic fifty of the people

0:27:52.960 --> 0:27:56.200
<v Speaker 1>even now they spend significantly more time in the kitchen

0:27:56.240 --> 0:27:58.840
<v Speaker 1>and cooking. The men ever before that will no go

0:27:59.160 --> 0:28:01.360
<v Speaker 1>that will not go act to zero. It will not

0:28:01.720 --> 0:28:04.639
<v Speaker 1>UM and I think that again place in our favor.

0:28:05.160 --> 0:28:08.320
<v Speaker 1>Hey Mark, you initially mentioned something about the supply chain

0:28:08.320 --> 0:28:10.400
<v Speaker 1>and the shock there give us a sense of how

0:28:10.400 --> 0:28:15.520
<v Speaker 1>your supply chain is looking now. Um, in short part,

0:28:15.600 --> 0:28:19.000
<v Speaker 1>were still supply chain constraint. Now let me expand a

0:28:19.040 --> 0:28:21.800
<v Speaker 1>little bit more on this one. You know, we early

0:28:21.880 --> 0:28:26.560
<v Speaker 1>in miss crisis, you know, remember around springtime and people expectating,

0:28:26.600 --> 0:28:28.800
<v Speaker 1>well is it over by easter, and a lot of

0:28:28.840 --> 0:28:31.359
<v Speaker 1>industrial companies shut down the factories. We didn't not shut

0:28:31.359 --> 0:28:35.240
<v Speaker 1>down the factories UM, which was a little bit both decision,

0:28:35.240 --> 0:28:38.640
<v Speaker 1>but I'm glad we did UM, which on the other

0:28:38.640 --> 0:28:40.680
<v Speaker 1>hand was very demanding our people because we asked them

0:28:40.720 --> 0:28:42.280
<v Speaker 1>to come to work where a lot of people very

0:28:42.320 --> 0:28:45.840
<v Speaker 1>extremely uncertain and nervous. Having said that, it gave us

0:28:46.240 --> 0:28:48.560
<v Speaker 1>a lot of lead time to learn how we can

0:28:49.200 --> 0:28:54.200
<v Speaker 1>reasonably safe produce and have an environment in the factories

0:28:54.240 --> 0:28:56.800
<v Speaker 1>which kind of maximize the health and safety of our people.

0:28:57.240 --> 0:28:59.520
<v Speaker 1>Because in a big industrial factory, and keep in mind,

0:29:00.000 --> 0:29:01.960
<v Speaker 1>if you would go to one of our factors, some

0:29:02.080 --> 0:29:04.640
<v Speaker 1>of them are a mile long. These are not condrom

0:29:04.680 --> 0:29:08.280
<v Speaker 1>more buildings. We are massive, big factories where steel comes

0:29:08.320 --> 0:29:10.400
<v Speaker 1>in and the washer comes out in the every side.

0:29:10.920 --> 0:29:13.600
<v Speaker 1>So you're trying to get that in a safe environment,

0:29:14.400 --> 0:29:16.320
<v Speaker 1>you know. And these again, these are industrial complex with

0:29:16.440 --> 0:29:19.240
<v Speaker 1>two or three thousand employees in one factory, so you

0:29:19.280 --> 0:29:24.280
<v Speaker 1>have line distancing mask wearing, stanchilization, temperature check. UM. It's

0:29:24.320 --> 0:29:26.800
<v Speaker 1>a massive effort. And and the fact that we started

0:29:26.800 --> 0:29:29.760
<v Speaker 1>that early allowed us at least to get much faster

0:29:29.880 --> 0:29:34.400
<v Speaker 1>in producing reasonably safe. Now having said that, today, fast forward,

0:29:35.040 --> 0:29:37.880
<v Speaker 1>you know, the fact is if you have a if

0:29:37.880 --> 0:29:40.239
<v Speaker 1>you try to keep a factory safe you will not

0:29:40.400 --> 0:29:43.280
<v Speaker 1>get it to the same yield as pre COVID because

0:29:43.600 --> 0:29:46.400
<v Speaker 1>you have to reduce the paces of speed on the line,

0:29:46.440 --> 0:29:49.040
<v Speaker 1>because you have to have a social social distancing. You

0:29:49.080 --> 0:29:52.720
<v Speaker 1>will have disruptions with components, you have challenges logistics, So

0:29:52.840 --> 0:29:55.240
<v Speaker 1>no matter how hard you work, you will not get

0:29:55.240 --> 0:29:58.160
<v Speaker 1>it to exact the same output as pre COVID. And

0:29:58.240 --> 0:30:02.520
<v Speaker 1>that's why our supply sha Aim today UM is constrained.

0:30:02.560 --> 0:30:05.360
<v Speaker 1>I mean, if we're not fully able to keep up

0:30:05.360 --> 0:30:07.959
<v Speaker 1>with demand, which I know from financial perspective would say,

0:30:08.000 --> 0:30:10.480
<v Speaker 1>what's a good problem to have? True, But of course

0:30:10.520 --> 0:30:13.760
<v Speaker 1>i'm your hand. We're frustrated of letting consumers down and

0:30:14.080 --> 0:30:17.760
<v Speaker 1>having memoried six weeks for a product. So Mark, if

0:30:18.000 --> 0:30:21.600
<v Speaker 1>since you anticipate that, as you said, you know you

0:30:21.600 --> 0:30:24.280
<v Speaker 1>can't erase a year of consumer behavior from memory, and

0:30:24.520 --> 0:30:27.840
<v Speaker 1>I agree with you. I think I'm rethinking my expenditures

0:30:27.880 --> 0:30:30.280
<v Speaker 1>going forward, even when things get back to normal. You know,

0:30:30.360 --> 0:30:32.320
<v Speaker 1>it's very easy, especially in a city like New York,

0:30:32.360 --> 0:30:33.960
<v Speaker 1>you can just kind of money just kind of falls

0:30:33.960 --> 0:30:36.120
<v Speaker 1>out of your pockets, you know, But you can kind

0:30:36.120 --> 0:30:40.040
<v Speaker 1>of rethink your focus. If you think that consumers will

0:30:40.080 --> 0:30:43.920
<v Speaker 1>continue to focus on their homes and spend. What kind

0:30:43.920 --> 0:30:48.080
<v Speaker 1>of capital expenditures do you need to potentially do to

0:30:48.240 --> 0:30:51.760
<v Speaker 1>meet that expected greater demand or can you do it

0:30:51.840 --> 0:30:57.560
<v Speaker 1>under existing facilities? Um let, under normal circumstances, we could

0:30:57.600 --> 0:31:02.320
<v Speaker 1>do it undering network. But again, as long as COVID

0:31:02.600 --> 0:31:05.760
<v Speaker 1>is around us, and you put you give me whatever,

0:31:06.160 --> 0:31:08.000
<v Speaker 1>and did you think it is? But you know, as

0:31:08.000 --> 0:31:10.600
<v Speaker 1>long as it's around us, it will be somewhat constraints

0:31:10.680 --> 0:31:12.320
<v Speaker 1>and you will have on and off, and you will

0:31:12.360 --> 0:31:14.360
<v Speaker 1>have a supply who has some challenges because they had

0:31:14.400 --> 0:31:17.080
<v Speaker 1>to shut down the factory. Whatever else. There was Whirlpool

0:31:17.120 --> 0:31:19.960
<v Speaker 1>chairman and CEO Mark bits Er talking about strains on

0:31:20.000 --> 0:31:21.959
<v Speaker 1>his supply chain. It's something we've heard from a lot

0:31:22.040 --> 0:31:25.920
<v Speaker 1>of CEOs, understandably during the pandemic. What really stood out

0:31:25.960 --> 0:31:27.360
<v Speaker 1>for me that was what he had to say about

0:31:27.360 --> 0:31:31.520
<v Speaker 1>the consumer. People were investing in their home, investing in

0:31:31.560 --> 0:31:34.640
<v Speaker 1>their nest, as he said, everyone improving their home. And

0:31:34.720 --> 0:31:37.320
<v Speaker 1>he thinks that that's not going to necessarily change that

0:31:37.360 --> 0:31:39.880
<v Speaker 1>consumer behavior, that it's not going to go back to

0:31:39.880 --> 0:31:42.000
<v Speaker 1>where it was pre COVID. He says, you just don't

0:31:42.000 --> 0:31:44.600
<v Speaker 1>erase a year of consumer behavior from memory, at least

0:31:44.680 --> 0:31:48.040
<v Speaker 1>not that quickly. That entire fifteen minute discussion, by the way,

0:31:48.200 --> 0:31:50.960
<v Speaker 1>it can be found on our Bloomberg business Week podcast feed.

0:31:51.320 --> 0:31:53.120
<v Speaker 1>And that wraps up the first hour of the weekend

0:31:53.240 --> 0:31:56.320
<v Speaker 1>edition of Bloomberg Business Week from Bloomberg Radio. I'm Carol Masser.

0:31:56.680 --> 0:31:59.840
<v Speaker 1>We're coming up in our next hour, including from managing

0:31:59.880 --> 0:32:03.360
<v Speaker 1>the virus to K pop Fans super fans, that is,

0:32:03.440 --> 0:32:06.440
<v Speaker 1>managing Q and on get ready for the K pop stands.

0:32:06.760 --> 0:32:10.120
<v Speaker 1>That's all coming up on Bloomberg business Week. This is Bloomberg.

0:32:12.320 --> 0:32:16.840
<v Speaker 1>Is Bloomberg business Week with Carol Masser from Bloomberg Radio. Hi,

0:32:16.960 --> 0:32:19.160
<v Speaker 1>I'm Carol Masser. Coming up in the second hour of

0:32:19.200 --> 0:32:21.680
<v Speaker 1>the weekend edition of Bloomberg Business Week. Highlights from our

0:32:21.760 --> 0:32:25.320
<v Speaker 1>daily show, our daily radio show, including one with the

0:32:25.320 --> 0:32:28.080
<v Speaker 1>former head of Paramount Pictures. We're talking about Adam Goodman.

0:32:28.440 --> 0:32:31.360
<v Speaker 1>He is disrupting the Hollywood production model, figuring out how

0:32:31.360 --> 0:32:34.520
<v Speaker 1>to make movies during the shutdown. We begin though with

0:32:34.600 --> 0:32:37.280
<v Speaker 1>a story in the magazine and you just might want

0:32:37.280 --> 0:32:39.840
<v Speaker 1>to stop dead in your tracks take this all in.

0:32:39.880 --> 0:32:42.120
<v Speaker 1>This story is about how no one can handle Q

0:32:42.280 --> 0:32:45.000
<v Speaker 1>and On like the global army of K pop super fans,

0:32:45.000 --> 0:32:48.400
<v Speaker 1>which by the way, are called stands Bloomberg's Kayley lines,

0:32:48.440 --> 0:32:50.960
<v Speaker 1>and I learned a lot by talking with Bloomberg News

0:32:51.000 --> 0:32:54.480
<v Speaker 1>technology reporter Olivia Carville, she wrote the story. She joined

0:32:54.520 --> 0:32:57.840
<v Speaker 1>us along with Bloomberg business Week editor Jill Weber. Prompts

0:32:57.840 --> 0:33:02.280
<v Speaker 1>for Olivia for for seeing through um its story about

0:33:02.760 --> 0:33:04.800
<v Speaker 1>K pop stands. If you don't know what the stands are,

0:33:04.840 --> 0:33:08.640
<v Speaker 1>it's the super fans UM and K pop has legions

0:33:08.760 --> 0:33:12.040
<v Speaker 1>of them and really got a sense of what they're

0:33:12.080 --> 0:33:17.200
<v Speaker 1>capable of over the summer when Trump's Tulsa rally ended

0:33:17.280 --> 0:33:21.240
<v Speaker 1>up basically being for as far as we know, basically

0:33:21.320 --> 0:33:23.880
<v Speaker 1>taken over by super fans who who helped buy a

0:33:23.880 --> 0:33:26.400
<v Speaker 1>bunch of tickets and then didn't show up, And it

0:33:26.440 --> 0:33:33.200
<v Speaker 1>was this glimpse into the power of their fandom of

0:33:33.320 --> 0:33:36.280
<v Speaker 1>the stand And you know, it's another thing also that

0:33:36.360 --> 0:33:38.160
<v Speaker 1>you know, if you follow k pop before it and

0:33:38.160 --> 0:33:41.080
<v Speaker 1>its especially on the commercial side, you can see what

0:33:41.320 --> 0:33:45.040
<v Speaker 1>influence like bands like bts have when they let their

0:33:45.040 --> 0:33:48.880
<v Speaker 1>provinces know about brands, that immediately moves the needles for brands.

0:33:49.560 --> 0:33:52.360
<v Speaker 1>So Olivia dug into this for us, and Olivia like,

0:33:52.440 --> 0:33:55.720
<v Speaker 1>why is this so relevant like right now at this

0:33:55.840 --> 0:33:58.959
<v Speaker 1>day and age with uh, you know, an election just

0:33:59.000 --> 0:34:03.080
<v Speaker 1>around the corner. Yeah, I felt like researching the story,

0:34:03.240 --> 0:34:06.360
<v Speaker 1>I had to learn a whole new language, capos and

0:34:06.560 --> 0:34:10.560
<v Speaker 1>stands and bets and army and you know, there's so

0:34:10.600 --> 0:34:13.440
<v Speaker 1>many layers to the story. That was just fascinating as

0:34:13.480 --> 0:34:15.719
<v Speaker 1>I was researching it. And I think you're right Joel

0:34:15.800 --> 0:34:19.680
<v Speaker 1>that like over summer we really saw the K pop

0:34:19.840 --> 0:34:23.279
<v Speaker 1>stands kind of we saw the full force of just

0:34:23.480 --> 0:34:27.560
<v Speaker 1>how powerful they can be at mobilizing and rallying online.

0:34:28.160 --> 0:34:32.200
<v Speaker 1>And they've become such a significant force in the US

0:34:32.719 --> 0:34:36.440
<v Speaker 1>politically speaking that you've got political consultants actually taking notice

0:34:36.480 --> 0:34:40.160
<v Speaker 1>of K pop fans. Now, there were some democratic grassroots

0:34:40.239 --> 0:34:44.800
<v Speaker 1>organizations reaching out with Biden to K pop means after

0:34:44.880 --> 0:34:47.680
<v Speaker 1>that that Tulsa rally, and if you'd read the story,

0:34:47.760 --> 0:34:50.799
<v Speaker 1>you'll see that. You know, the reaction they got from

0:34:50.840 --> 0:34:55.000
<v Speaker 1>the K pop fans wasn't exactually exactly warm. They responded

0:34:55.040 --> 0:34:57.879
<v Speaker 1>with comments like hell to the nose and we don't

0:34:57.920 --> 0:35:01.279
<v Speaker 1>like you either, can't even a thing. Yeah that these

0:35:01.280 --> 0:35:03.960
<v Speaker 1>guys are. You know, they're not a monolitht um fear

0:35:04.120 --> 0:35:07.000
<v Speaker 1>leader lists. It's hard to harness them from any any

0:35:07.000 --> 0:35:10.400
<v Speaker 1>side of the political spectrum, but there's a deep connection

0:35:10.480 --> 0:35:15.280
<v Speaker 1>with African American music culture because the genre borrows liberally

0:35:15.400 --> 0:35:17.600
<v Speaker 1>from them. So there was, you know, that strong connection

0:35:17.640 --> 0:35:19.880
<v Speaker 1>with Black Lives Matter, which we saw earlier in the

0:35:19.920 --> 0:35:23.080
<v Speaker 1>summer Olivia. I find it so interesting that key pop

0:35:23.520 --> 0:35:27.439
<v Speaker 1>in theory is supposed to be unpolitical. Band members are told,

0:35:27.480 --> 0:35:29.719
<v Speaker 1>you know, don't wait into politics, but it really has,

0:35:29.800 --> 0:35:34.239
<v Speaker 1>at least for the fan base become political. Yeah, And

0:35:34.520 --> 0:35:37.600
<v Speaker 1>we actually saw Bats tweet out support for the Black

0:35:37.640 --> 0:35:40.800
<v Speaker 1>Lives Matter movement earlier in June, and I think that's

0:35:40.840 --> 0:35:44.640
<v Speaker 1>largely because they do borrow so much of African Americans,

0:35:44.719 --> 0:35:47.240
<v Speaker 1>you know, in the music culture. Was the way they dressed,

0:35:47.280 --> 0:35:50.759
<v Speaker 1>the way the song sound, the way they sing, and

0:35:50.920 --> 0:35:54.080
<v Speaker 1>when Bats waited into Black Lives Matter, which was seen

0:35:54.120 --> 0:35:57.400
<v Speaker 1>as a political movement, they also donated a million dollars

0:35:57.440 --> 0:36:00.960
<v Speaker 1>to Black Lives Meta charities. That's when the bandom really

0:36:01.040 --> 0:36:04.279
<v Speaker 1>ramped up and started to um, you know, and one

0:36:04.360 --> 0:36:08.280
<v Speaker 1>day they raised a million dollars to match Bts' donation.

0:36:08.719 --> 0:36:10.840
<v Speaker 1>So you can see just be a sheer fource plane

0:36:10.880 --> 0:36:14.719
<v Speaker 1>to kind of hijack white supremacist hashtags and also push

0:36:14.760 --> 0:36:19.239
<v Speaker 1>out the message for the alien and let's let's talk more.

0:36:19.400 --> 0:36:22.040
<v Speaker 1>Also just about the commercial side of this that I love.

0:36:22.120 --> 0:36:25.799
<v Speaker 1>There's a reference to Downey uh and sort of a

0:36:25.880 --> 0:36:30.160
<v Speaker 1>BTS member commenting on his preference of Downey and what

0:36:30.280 --> 0:36:32.880
<v Speaker 1>happened when when when that went down, there was a

0:36:32.960 --> 0:36:36.240
<v Speaker 1>drunk cook. So he was commented on how he used

0:36:36.320 --> 0:36:40.120
<v Speaker 1>the Downey fabric softener and the adorable scent, and within

0:36:40.160 --> 0:36:43.000
<v Speaker 1>a day they sold out of the two months global

0:36:43.080 --> 0:36:47.680
<v Speaker 1>supply of the particular fabric softener. We've I've heard examples

0:36:47.719 --> 0:36:50.840
<v Speaker 1>of like another one of the band members the he

0:36:51.000 --> 0:36:53.759
<v Speaker 1>was photographed holding a book in the airport and it

0:36:53.880 --> 0:36:58.359
<v Speaker 1>sold out online. Or they they spot was sponsored by

0:36:58.400 --> 0:37:02.200
<v Speaker 1>Hyundai Palisade and the suv was on back order for months.

0:37:02.239 --> 0:37:05.560
<v Speaker 1>So the buying power, the commercial power of army, which

0:37:05.640 --> 0:37:09.960
<v Speaker 1>is what the bt S spands are called, it's just unparalleled. Yeah,

0:37:09.960 --> 0:37:11.760
<v Speaker 1>I feel like the story is about just a reminder,

0:37:11.840 --> 0:37:13.719
<v Speaker 1>especially in a week where a big tech and the

0:37:13.760 --> 0:37:16.960
<v Speaker 1>CEOs are haled before Congress or before the Senate specifically

0:37:17.000 --> 0:37:19.239
<v Speaker 1>and you know, being kind of questioned I think for

0:37:19.440 --> 0:37:23.200
<v Speaker 1>their might. It just shows you what can be done online,

0:37:23.239 --> 0:37:25.440
<v Speaker 1>the power of this, what's what's kind of your key

0:37:25.480 --> 0:37:29.279
<v Speaker 1>takeaway from from this and reporting this story out. I

0:37:29.280 --> 0:37:32.279
<v Speaker 1>think my key takeaway is really the fact that when

0:37:32.320 --> 0:37:34.719
<v Speaker 1>when you look at what's going on online right now

0:37:34.719 --> 0:37:36.960
<v Speaker 1>and you look at the rise of these old right groups,

0:37:36.960 --> 0:37:40.360
<v Speaker 1>these conspiracy theorists like Q and on, is that you

0:37:40.400 --> 0:37:43.320
<v Speaker 1>speak to the experts who cover these groups, and really

0:37:43.840 --> 0:37:46.880
<v Speaker 1>the only one who can go up against or beat

0:37:46.960 --> 0:37:49.120
<v Speaker 1>a group like Q and on at its own game,

0:37:49.400 --> 0:37:52.960
<v Speaker 1>as K pop sand was. You know, the sheer volume,

0:37:53.080 --> 0:37:56.200
<v Speaker 1>the number of them online and effectives you're so digitally

0:37:56.320 --> 0:38:00.640
<v Speaker 1>savy and cheeky and creative with how they or engage

0:38:00.640 --> 0:38:05.640
<v Speaker 1>in mean warfare or takedowns of particular hashtags, whether it's

0:38:05.719 --> 0:38:08.560
<v Speaker 1>Q and on or White Lives Matter. You know, we've

0:38:08.560 --> 0:38:10.960
<v Speaker 1>seen them do this time and time again over summer.

0:38:11.080 --> 0:38:13.080
<v Speaker 1>So it's going to be really interesting to see what

0:38:13.120 --> 0:38:16.400
<v Speaker 1>happens over the next week and even after the election

0:38:16.600 --> 0:38:19.560
<v Speaker 1>as we see the rise of Q and On and

0:38:20.000 --> 0:38:23.719
<v Speaker 1>K pop kind of trying to um to filter that

0:38:23.840 --> 0:38:28.040
<v Speaker 1>out or trying to even it out by taking over

0:38:28.080 --> 0:38:32.200
<v Speaker 1>their hashtags or or getting involved to demobilize them. It's

0:38:32.280 --> 0:38:35.759
<v Speaker 1>like such a common misconception of who BTS fans are

0:38:35.880 --> 0:38:38.680
<v Speaker 1>or who K pop members are. That was Bloomberg News

0:38:38.680 --> 0:38:42.360
<v Speaker 1>Technology reporter Olivia Carville and Bloomberg Business Week editor Joel Weber.

0:38:42.640 --> 0:38:45.040
<v Speaker 1>You're listening to Bloomberg Business Week. Coming up nest to

0:38:45.160 --> 0:38:47.520
<v Speaker 1>u S President Jeremy Bean's on the role of climate

0:38:47.600 --> 0:38:50.400
<v Speaker 1>change policies when it comes to a COVID nineteen recovery.

0:38:50.760 --> 0:39:02.720
<v Speaker 1>This is Bloomberg. Is Bloomberg Business Week with Garrol Mazure

0:39:02.960 --> 0:39:06.279
<v Speaker 1>from Bloomberg Radio. This half hour, We've got two guests

0:39:06.280 --> 0:39:09.279
<v Speaker 1>who are thinking big time about our climate. This next

0:39:09.280 --> 0:39:13.440
<v Speaker 1>company working closely with the transportation and aviation industries. They

0:39:13.440 --> 0:39:16.400
<v Speaker 1>work on renewable diesel, renewable jet fuel, and renewable and

0:39:16.440 --> 0:39:19.840
<v Speaker 1>recycled plastics. We're talking about Jeremy Beans. He's president of

0:39:19.920 --> 0:39:23.120
<v Speaker 1>Nesty US and he had a discussion with us about

0:39:23.160 --> 0:39:26.160
<v Speaker 1>how climate change policies are essential part of the COVID

0:39:26.239 --> 0:39:29.040
<v Speaker 1>nineteen recovery. He talked with Kaily Lines and I it's

0:39:29.040 --> 0:39:32.200
<v Speaker 1>been a very tough year UM, not not only for

0:39:32.480 --> 0:39:37.479
<v Speaker 1>Nest Day but for for business in general. UM. And

0:39:37.719 --> 0:39:40.799
<v Speaker 1>we as a company, we have done We have done

0:39:40.840 --> 0:39:44.920
<v Speaker 1>better than than maybe others. The renewable space has remained

0:39:45.040 --> 0:39:49.319
<v Speaker 1>very strong UM. But and all of our employees have

0:39:49.520 --> 0:39:52.920
<v Speaker 1>now been working from home for at least since the

0:39:53.000 --> 0:39:55.560
<v Speaker 1>end of March. So we've really had to adjust to

0:39:55.640 --> 0:39:58.080
<v Speaker 1>this new situation, right as so many of us have

0:39:59.480 --> 0:40:01.440
<v Speaker 1>as we come out of this, and obviously we are

0:40:01.480 --> 0:40:03.040
<v Speaker 1>far from out of it. We still have a long

0:40:03.040 --> 0:40:06.160
<v Speaker 1>way to go. But you make the case that the

0:40:06.200 --> 0:40:09.840
<v Speaker 1>COVID nineteen recovery is really going to need climate change policy.

0:40:09.880 --> 0:40:13.680
<v Speaker 1>Can you just talk me through that, thinking, Well, if

0:40:13.800 --> 0:40:17.239
<v Speaker 1>if we look at COVID nineteen, we look at California wildfires,

0:40:17.280 --> 0:40:21.240
<v Speaker 1>you were mentioning Hurricane Zata for this Atlantic hurricane season,

0:40:21.880 --> 0:40:24.719
<v Speaker 1>they've all been made so much worse by climate change,

0:40:24.800 --> 0:40:27.279
<v Speaker 1>and it's it's really costing life and it's caused its

0:40:27.400 --> 0:40:31.120
<v Speaker 1>massive economic damage. And if we think about it, at

0:40:31.120 --> 0:40:33.920
<v Speaker 1>the root cause of this climate change is really the

0:40:33.960 --> 0:40:36.680
<v Speaker 1>burning of fossil fuels. So so now as we start

0:40:36.760 --> 0:40:41.280
<v Speaker 1>thinking about coming out of this really massive economic downturn,

0:40:41.800 --> 0:40:45.040
<v Speaker 1>we need to put sustainability at the heart of the recovery.

0:40:45.640 --> 0:40:48.520
<v Speaker 1>And and if we talk about fossil fuels, one of

0:40:48.560 --> 0:40:53.880
<v Speaker 1>the key areas where we see that importance is in transportation,

0:40:54.320 --> 0:40:57.120
<v Speaker 1>and where it's especially critical is in those hearts to

0:40:57.200 --> 0:41:00.479
<v Speaker 1>abate vehicles, those those big weeks, those trucks on the roads,

0:41:00.480 --> 0:41:04.480
<v Speaker 1>there's planes in disguise, there's vessels on the seas. These

0:41:04.560 --> 0:41:09.360
<v Speaker 1>are these are industries. These are sectors where the emissions

0:41:09.400 --> 0:41:13.719
<v Speaker 1>are continued to grow and which is so difficult for

0:41:13.840 --> 0:41:16.359
<v Speaker 1>us to reduce. So we need to be smart in

0:41:16.440 --> 0:41:19.080
<v Speaker 1>terms of policy. We need to put a price on

0:41:19.239 --> 0:41:24.200
<v Speaker 1>carbon that that in that is technology, technology and feats

0:41:24.200 --> 0:41:28.880
<v Speaker 1>of neutral and have have policies in place that really

0:41:29.239 --> 0:41:33.920
<v Speaker 1>encouraged the use of low carbon fuels. And I'm actually

0:41:34.000 --> 0:41:37.200
<v Speaker 1>quite encouraged because it was about this time last year

0:41:37.719 --> 0:41:41.320
<v Speaker 1>that mist they had the opportunity to testify in Congress,

0:41:41.360 --> 0:41:44.600
<v Speaker 1>and we are now starting to see really much more

0:41:44.680 --> 0:41:48.160
<v Speaker 1>talk about renewable fuels in d C and the world

0:41:48.160 --> 0:41:51.520
<v Speaker 1>that it must play in the future for a sustainable recovery.

0:41:51.800 --> 0:41:54.520
<v Speaker 1>Do you think that changes depending on who is in

0:41:54.520 --> 0:41:58.480
<v Speaker 1>the White House, who is in Congress. Well, I think

0:41:58.760 --> 0:42:01.960
<v Speaker 1>climate change is it's not going away. We really need

0:42:02.080 --> 0:42:05.439
<v Speaker 1>to we really need to fight this, and it's it's

0:42:05.440 --> 0:42:09.320
<v Speaker 1>not It's not only from what happens in Congress. We

0:42:09.719 --> 0:42:13.400
<v Speaker 1>also see it from the industries. We see the CEOs

0:42:13.400 --> 0:42:18.000
<v Speaker 1>of companies um who are making these business decisions, they

0:42:18.120 --> 0:42:21.040
<v Speaker 1>see which direction the market is going. If if we

0:42:21.120 --> 0:42:25.359
<v Speaker 1>think about the millennials, the gen z, they are now

0:42:25.440 --> 0:42:28.440
<v Speaker 1>starting to enter the marketplace, they are starting to make

0:42:28.480 --> 0:42:33.080
<v Speaker 1>those decisions, and for them, the environment, social justice, and

0:42:33.200 --> 0:42:36.439
<v Speaker 1>climate change are important issues. So if you, if you're

0:42:36.480 --> 0:42:39.160
<v Speaker 1>CEO of a company today, you really want to make

0:42:39.200 --> 0:42:44.759
<v Speaker 1>these choices, and regulators any DC is starting to see them.

0:42:45.000 --> 0:42:48.520
<v Speaker 1>So I think, regardless of who will be in the

0:42:48.560 --> 0:42:52.120
<v Speaker 1>White House, this becomes an important topic. But Jeremy, I

0:42:52.120 --> 0:42:54.360
<v Speaker 1>think it does make a difference in that part of

0:42:54.400 --> 0:42:59.160
<v Speaker 1>Biden's platform is clean energy investment and infrastructure. Couldn't that

0:42:59.200 --> 0:43:03.680
<v Speaker 1>make a difference in demand for a business like yours?

0:43:03.400 --> 0:43:06.840
<v Speaker 1>It would do, And I think it's clear that that

0:43:06.920 --> 0:43:09.400
<v Speaker 1>the pace of change would be difference depending on what

0:43:09.480 --> 0:43:13.600
<v Speaker 1>policy choice you make. But I think it's the question

0:43:13.680 --> 0:43:17.799
<v Speaker 1>about making a policy choice has already been made, yes,

0:43:18.040 --> 0:43:21.399
<v Speaker 1>so then it's just the speed of the implementation and

0:43:21.440 --> 0:43:24.920
<v Speaker 1>how quickly as as other country, as a society we

0:43:25.080 --> 0:43:29.080
<v Speaker 1>can actually start tackling climate change, but also how quickly

0:43:29.120 --> 0:43:34.440
<v Speaker 1>we can build a new, better, more sustainable economy. You know,

0:43:34.480 --> 0:43:36.960
<v Speaker 1>it's funny, my seventeen year old said, you know, I

0:43:37.000 --> 0:43:41.440
<v Speaker 1>think that your generation or even you know, older generations

0:43:41.440 --> 0:43:43.800
<v Speaker 1>don't really care because they're not going to be around

0:43:43.960 --> 0:43:45.239
<v Speaker 1>and they're not going to be in the world that

0:43:45.280 --> 0:43:47.799
<v Speaker 1>I'm growing up in. And you know, just talked about

0:43:47.800 --> 0:43:50.840
<v Speaker 1>climate change in terms of policies. We we talk about

0:43:50.880 --> 0:43:52.640
<v Speaker 1>it a lot. And listen, there are a lot of

0:43:52.640 --> 0:43:56.239
<v Speaker 1>companies doing great initiatives, uh and and so on. But

0:43:56.280 --> 0:43:59.319
<v Speaker 1>I do think just look at the world, we're not

0:43:59.400 --> 0:44:02.400
<v Speaker 1>moving fast enough. So I'm curious what hopes you have

0:44:02.680 --> 0:44:04.920
<v Speaker 1>that we pick up the speed when it comes to

0:44:04.960 --> 0:44:09.600
<v Speaker 1>these policies that take care of our environment. Yeah. Yeah,

0:44:09.640 --> 0:44:13.800
<v Speaker 1>I think you raised an interesting point about children asking

0:44:13.840 --> 0:44:17.399
<v Speaker 1>it My children, they are they are going to live

0:44:17.600 --> 0:44:21.680
<v Speaker 1>for decades in this world, So it's what what I

0:44:21.800 --> 0:44:26.160
<v Speaker 1>do also impact their future, and it's from and it's

0:44:26.200 --> 0:44:29.080
<v Speaker 1>I think it's from that perspective that we that we

0:44:29.640 --> 0:44:31.520
<v Speaker 1>even even if we're not going to be around for

0:44:31.600 --> 0:44:34.480
<v Speaker 1>that long, they will be what kind of world do

0:44:34.600 --> 0:44:38.839
<v Speaker 1>we want to leave for future generation? Right? So, so, yes,

0:44:39.719 --> 0:44:43.479
<v Speaker 1>you are correct that it is important who comes into

0:44:43.480 --> 0:44:46.920
<v Speaker 1>the White House, but it's it's really the policy clarity

0:44:47.160 --> 0:44:48.719
<v Speaker 1>at the end of the day that is going to

0:44:48.840 --> 0:44:52.120
<v Speaker 1>drive to change, and the policy clarity is going to

0:44:52.200 --> 0:44:55.680
<v Speaker 1>come from people who vote and people who care. Jeremy,

0:44:55.680 --> 0:44:59.600
<v Speaker 1>I'm wondering how sticky you think this is. People pay

0:44:59.600 --> 0:45:02.919
<v Speaker 1>all out lip service to it now, But has covidentine

0:45:02.920 --> 0:45:10.160
<v Speaker 1>really brought about a sustained, meaningful push toward better climate policy?

0:45:10.520 --> 0:45:14.040
<v Speaker 1>I think so. And I think so because people people

0:45:14.080 --> 0:45:18.399
<v Speaker 1>are at home, people are spending wartime speaking about all

0:45:18.400 --> 0:45:22.279
<v Speaker 1>the times that they were stuck in traffic. People are

0:45:22.320 --> 0:45:25.520
<v Speaker 1>looking at what's happening of environment of random much more

0:45:25.560 --> 0:45:28.360
<v Speaker 1>closely than so. Yes, I do think this is going

0:45:28.440 --> 0:45:32.520
<v Speaker 1>to be sticky. Um it is, and they want something

0:45:32.600 --> 0:45:35.560
<v Speaker 1>you they want They want to have some hope coming

0:45:35.600 --> 0:45:38.440
<v Speaker 1>out of this crisis, and I think it's sustainable. The

0:45:38.560 --> 0:45:42.160
<v Speaker 1>covy is that hope that we can bring. Jerry. One

0:45:42.160 --> 0:45:43.879
<v Speaker 1>thing I want to get into for those who might

0:45:43.880 --> 0:45:46.680
<v Speaker 1>not be excuse me familiar with what you guys do,

0:45:46.760 --> 0:45:49.640
<v Speaker 1>I mean it is about renewable fuels. What specifically tell

0:45:49.680 --> 0:45:53.120
<v Speaker 1>me what the process or what what you do, and

0:45:53.200 --> 0:45:58.560
<v Speaker 1>how that reduces the impact on climate on the climate. Yes,

0:45:58.640 --> 0:46:02.080
<v Speaker 1>so mistay is the is the Well's largest producer of

0:46:02.200 --> 0:46:05.799
<v Speaker 1>renewable fuels. Renewable diesels specifically and what is it. It

0:46:05.920 --> 0:46:09.120
<v Speaker 1>is a fuel. Um it is a diesel fuel that

0:46:09.239 --> 0:46:12.799
<v Speaker 1>you can drop into any diesel engine today using all

0:46:12.800 --> 0:46:16.600
<v Speaker 1>the infrastructure that's available today. But often than putting new

0:46:16.680 --> 0:46:21.600
<v Speaker 1>carbon into the atmosphere, it's actually using carbon form the atmosphere.

0:46:22.239 --> 0:46:24.960
<v Speaker 1>That was Nesty u S President Jeremy Bain's coming up.

0:46:25.040 --> 0:46:29.000
<v Speaker 1>It's time for content creators on a professional side to

0:46:29.080 --> 0:46:33.040
<v Speaker 1>understand that traditional is shifting. Invisible Narratives co founder and

0:46:33.120 --> 0:46:36.479
<v Speaker 1>former Paramount Pictures president Adam Goodman and how the film

0:46:36.480 --> 0:46:40.000
<v Speaker 1>industry is evolving amid our new world order. This is Bloomberg.

0:46:44.680 --> 0:46:50.040
<v Speaker 1>This is Bloomberg Business Week with Gero Mazer from Bloomberg Radio. Well,

0:46:50.080 --> 0:46:52.399
<v Speaker 1>we know the content industry has been disrupted big time

0:46:52.400 --> 0:46:55.040
<v Speaker 1>by COVID nineteen. It's also been impacted by the increase

0:46:55.080 --> 0:46:58.799
<v Speaker 1>in digital streaming services and how consumers consume content. Right,

0:46:58.800 --> 0:47:01.239
<v Speaker 1>we know that. Well, some new understands all of this

0:47:01.320 --> 0:47:04.680
<v Speaker 1>big time. It's a team behind Invisible Narratives, a digital

0:47:04.680 --> 0:47:08.120
<v Speaker 1>content studio co founded by Adam Goodman, former president of

0:47:08.160 --> 0:47:11.920
<v Speaker 1>Paramount Pictures and Andrew Sugarman, former Walt Disney Executive vice

0:47:11.960 --> 0:47:15.640
<v Speaker 1>president of Global Digital Media and Publishing. Bloomberg's Kaylee Lines,

0:47:15.640 --> 0:47:17.920
<v Speaker 1>and I caught up with Adam who talked about why

0:47:17.960 --> 0:47:20.960
<v Speaker 1>this is both a stressful and creative time. It is

0:47:21.040 --> 0:47:25.439
<v Speaker 1>literally turned everything that we know about how you make

0:47:25.560 --> 0:47:28.960
<v Speaker 1>something and turned it upside down, shook it and around

0:47:29.200 --> 0:47:32.000
<v Speaker 1>and uh and turned it all around. It is. It

0:47:32.120 --> 0:47:35.840
<v Speaker 1>is the most disorienting and most exhilarating at time I

0:47:35.880 --> 0:47:38.880
<v Speaker 1>think that I've ever been in the entertainment industry. Well,

0:47:38.960 --> 0:47:41.359
<v Speaker 1>and you were producing a movie at least through part

0:47:41.360 --> 0:47:43.799
<v Speaker 1>of this. The pandemic, of course, is an over and songbird.

0:47:44.600 --> 0:47:46.800
<v Speaker 1>Your film that's coming out was one of the first

0:47:46.840 --> 0:47:49.799
<v Speaker 1>to go back into production after full lockdown. Can you

0:47:49.840 --> 0:47:51.520
<v Speaker 1>just tell us a little bit about what that was, like,

0:47:51.600 --> 0:47:53.720
<v Speaker 1>what kind of protocols did you have to put in place?

0:47:54.320 --> 0:48:00.279
<v Speaker 1>Give us some insight. It was imagine an operating room

0:48:00.360 --> 0:48:04.520
<v Speaker 1>and uh. And the system that our co producers and

0:48:04.520 --> 0:48:08.080
<v Speaker 1>and and us created in the situation was to try

0:48:08.120 --> 0:48:12.239
<v Speaker 1>to mimic the amount of people and resources that were

0:48:12.280 --> 0:48:16.919
<v Speaker 1>needed directly in the operating room or people that were outside.

0:48:17.160 --> 0:48:21.239
<v Speaker 1>Maybe we're a little bit um less essential. They were

0:48:21.280 --> 0:48:24.319
<v Speaker 1>tested a bit less frequently, They had less access to

0:48:24.360 --> 0:48:28.560
<v Speaker 1>our cast. Movie crews have great rhythm and great speed

0:48:28.560 --> 0:48:31.880
<v Speaker 1>and efficiencies at which a hundred years of making movies

0:48:31.920 --> 0:48:35.840
<v Speaker 1>has nearly perfected. And this kind of scrambled that process

0:48:35.920 --> 0:48:38.320
<v Speaker 1>because now all of a sudden you couldn't get to

0:48:38.360 --> 0:48:40.880
<v Speaker 1>a certain place on a set. You had to pass

0:48:40.920 --> 0:48:43.440
<v Speaker 1>things along, You had to invert literally the way in

0:48:43.560 --> 0:48:45.840
<v Speaker 1>rhythm of how everything was done. So it was it

0:48:45.920 --> 0:48:48.200
<v Speaker 1>was really challenging, but thankfully we got through it and

0:48:48.520 --> 0:48:50.480
<v Speaker 1>made a great movie in the process of it. Yeah,

0:48:50.560 --> 0:48:53.520
<v Speaker 1>really fascinating. I mean to hear you know kind of

0:48:53.560 --> 0:48:55.080
<v Speaker 1>how you figured out how to get it done. And

0:48:55.200 --> 0:48:57.720
<v Speaker 1>we've talked to some other people who have done some

0:48:57.719 --> 0:48:59.879
<v Speaker 1>some filming too, and that's what it all came down.

0:49:00.000 --> 0:49:02.279
<v Speaker 1>Who is really creating these zones to make it make

0:49:02.320 --> 0:49:05.560
<v Speaker 1>it happen? So so where are you are you able

0:49:05.600 --> 0:49:08.400
<v Speaker 1>to get new productions going? Give us an idea of

0:49:08.760 --> 0:49:12.400
<v Speaker 1>what the flow is like. The flow is actually starting

0:49:12.400 --> 0:49:16.000
<v Speaker 1>to get back to normal. I think smaller, more nimble

0:49:16.040 --> 0:49:20.880
<v Speaker 1>productions are having more success and more safety on the

0:49:20.920 --> 0:49:23.280
<v Speaker 1>set just simply because it's less people coming in contact

0:49:23.320 --> 0:49:26.120
<v Speaker 1>with each other. I mean, we're back in a different

0:49:26.160 --> 0:49:30.520
<v Speaker 1>sort of way. The movie theater businesses upside down. But

0:49:30.520 --> 0:49:32.800
<v Speaker 1>but everything else is starting to starting to move in

0:49:32.840 --> 0:49:37.520
<v Speaker 1>more normal ways. Again, it's unparalleled, and it's time for

0:49:38.000 --> 0:49:41.600
<v Speaker 1>content creators on a professional side to understand that traditional

0:49:41.640 --> 0:49:44.520
<v Speaker 1>is shifting. So we're really trying to blend a trae

0:49:44.560 --> 0:49:49.160
<v Speaker 1>digital mode, which is take the best of storytelling and

0:49:48.960 --> 0:49:52.440
<v Speaker 1>h and content creation through years of practice and experience,

0:49:52.880 --> 0:49:56.400
<v Speaker 1>but do it in ways that are specific to audiences

0:49:56.480 --> 0:49:58.799
<v Speaker 1>that really are underserved right now and give them big

0:49:58.840 --> 0:50:01.880
<v Speaker 1>events that can the things that are different than what

0:50:01.920 --> 0:50:03.960
<v Speaker 1>they would get because the movie theaters aren't open in

0:50:04.000 --> 0:50:08.560
<v Speaker 1>their towns they there. This is the first generation that

0:50:08.560 --> 0:50:11.520
<v Speaker 1>that has no gatekeepers in front of them. When they

0:50:11.520 --> 0:50:14.280
<v Speaker 1>want to tell a story or they want to publish something,

0:50:14.800 --> 0:50:19.200
<v Speaker 1>they can distribute directly to an audience of friends, and

0:50:19.239 --> 0:50:23.439
<v Speaker 1>sometimes those friends become fans, and sometimes those fans create superstars.

0:50:24.160 --> 0:50:27.840
<v Speaker 1>And this audience is is used to watching things in

0:50:27.880 --> 0:50:30.279
<v Speaker 1>a different way and they're used to consuming things in

0:50:30.320 --> 0:50:32.920
<v Speaker 1>a different way. So we decided that what made most

0:50:32.960 --> 0:50:36.320
<v Speaker 1>sense was to go after stars that were not stars

0:50:36.600 --> 0:50:39.520
<v Speaker 1>in a traditional sense, but we're stars for our kids

0:50:39.560 --> 0:50:42.399
<v Speaker 1>and and young people. So we partnered with Phase Plan,

0:50:42.440 --> 0:50:46.000
<v Speaker 1>which is one of the biggest gaming lifestyle groups on

0:50:46.000 --> 0:50:48.600
<v Speaker 1>the planet right now and made a movie with Phase.

0:50:48.680 --> 0:50:51.760
<v Speaker 1>Rug is one of their biggest, one of their biggest stars.

0:50:51.800 --> 0:50:55.480
<v Speaker 1>He's got over thirty million followers across the various social platforms.

0:50:55.680 --> 0:50:57.680
<v Speaker 1>But we paired him with a guy named Greg Pokin,

0:50:57.760 --> 0:51:01.200
<v Speaker 1>who I made all the Paranormal Activity movies with. And

0:51:01.239 --> 0:51:03.920
<v Speaker 1>so I was really trying to combine, you know, great

0:51:03.960 --> 0:51:08.879
<v Speaker 1>storytelling but also next generation storytellers, to put those two

0:51:08.880 --> 0:51:10.600
<v Speaker 1>together and try to do something a little bit different.

0:51:11.080 --> 0:51:13.239
<v Speaker 1>And what kind of stories do you find that they're

0:51:13.280 --> 0:51:16.000
<v Speaker 1>most interested in? I noticed Songbird, the movie you have

0:51:16.120 --> 0:51:18.320
<v Speaker 1>coming out is a thriller Crimson. The other one is

0:51:18.320 --> 0:51:23.160
<v Speaker 1>a horror film. Is that what's hot right now? It's

0:51:23.160 --> 0:51:26.200
<v Speaker 1>storytelling and storytelling. And if I knew what was going

0:51:26.280 --> 0:51:28.719
<v Speaker 1>to work in storytelling, I would I would be on

0:51:28.800 --> 0:51:31.719
<v Speaker 1>my yacht from this song called not Second Office right now.

0:51:32.440 --> 0:51:34.560
<v Speaker 1>I think that's the one thing. I think, the one

0:51:34.560 --> 0:51:37.319
<v Speaker 1>thing I do feel strongly about, though, is the way

0:51:37.320 --> 0:51:40.839
<v Speaker 1>content is consumed is different, and therefore the way we

0:51:40.920 --> 0:51:43.840
<v Speaker 1>make things have to be different. You can't make things

0:51:43.840 --> 0:51:46.239
<v Speaker 1>and try to reach as broad of audiences as you

0:51:46.360 --> 0:51:48.719
<v Speaker 1>used to. You need to make things that are much

0:51:48.760 --> 0:51:52.000
<v Speaker 1>more local in terms of their scale and spirits. So

0:51:52.080 --> 0:51:55.800
<v Speaker 1>you're making things for a small audience of highly engaged fans.

0:51:56.160 --> 0:51:59.480
<v Speaker 1>And additionally, it can't be created with so much artifice

0:51:59.560 --> 0:52:02.880
<v Speaker 1>that you have a food stylist who's putting sasami seeds

0:52:02.920 --> 0:52:05.760
<v Speaker 1>on the bun to make the bun and the hamburger

0:52:05.800 --> 0:52:08.480
<v Speaker 1>look delicious. Instead with kids that they're used to reel now,

0:52:09.040 --> 0:52:11.000
<v Speaker 1>and so we spent a hundred years in the movie

0:52:11.000 --> 0:52:13.799
<v Speaker 1>business trying to make everything look perfect. And now when

0:52:13.840 --> 0:52:17.000
<v Speaker 1>kids can shoot things from their backyard, they just wanted

0:52:17.040 --> 0:52:19.320
<v Speaker 1>to look real and authentic, but they still need storytelling

0:52:19.360 --> 0:52:22.960
<v Speaker 1>running throughout it. I gotta agree authentic and real works. Well,

0:52:22.960 --> 0:52:26.120
<v Speaker 1>that's Adam Goodman, co founder of Invisible Narratives, former president

0:52:26.200 --> 0:52:29.560
<v Speaker 1>of Paramount Pictures. That full conversation, it's on the Bloomberg

0:52:29.560 --> 0:52:32.000
<v Speaker 1>Business Week podcast feed at Bloomberg dot com or at

0:52:32.040 --> 0:52:35.800
<v Speaker 1>Apple Podcasts still to come. She is fighting to protect

0:52:35.840 --> 0:52:41.359
<v Speaker 1>something we cannot live without water, the CEO of Thirst

0:52:41.440 --> 0:52:45.040
<v Speaker 1>for Water dot Org, Mena Gooley, on personal and global struggles.

0:52:45.160 --> 0:52:48.239
<v Speaker 1>That's straight ahead on Bloomberg Business Week. This is Bloomberg

0:52:51.840 --> 0:52:55.720
<v Speaker 1>is Bloomberg Business Week with Carol Masser from Bloomberg Radio

0:52:56.200 --> 0:52:58.200
<v Speaker 1>let's wrap up this week. I gotta say I'm a

0:52:58.200 --> 0:53:00.680
<v Speaker 1>total fan girl of our next guest. She is devoted

0:53:00.680 --> 0:53:03.400
<v Speaker 1>to drawing attention to the conservation of water and reminding

0:53:03.480 --> 0:53:06.040
<v Speaker 1>us that not everyone has the luxury of turning on

0:53:06.080 --> 0:53:08.799
<v Speaker 1>a tap and having a seemingly never ending supply of

0:53:08.840 --> 0:53:12.880
<v Speaker 1>clean water. She's a water advocate, environmentalist, she's a marathon runner.

0:53:13.120 --> 0:53:16.480
<v Speaker 1>Her latest initiatives It's a Global Handwashing Day, which provided

0:53:16.800 --> 0:53:19.440
<v Speaker 1>soap and hand washing stations for those who needed it.

0:53:19.760 --> 0:53:22.279
<v Speaker 1>The connective tissue, of course, is all about combating the

0:53:22.400 --> 0:53:25.160
<v Speaker 1>global water crisis. Blue Works Paul Sweeney and I caught

0:53:25.200 --> 0:53:26.960
<v Speaker 1>up with me In a Googley, founder and CEO of

0:53:27.000 --> 0:53:30.560
<v Speaker 1>Thirst for Water dot org from Australia, whose world, like

0:53:30.800 --> 0:53:34.000
<v Speaker 1>so many, has been completely changed because of the virus.

0:53:34.600 --> 0:53:38.440
<v Speaker 1>It's been quite a challenge. Actually, we've basically been in

0:53:38.560 --> 0:53:42.840
<v Speaker 1>lockdown since much so that's what now eight months of

0:53:43.080 --> 0:53:46.359
<v Speaker 1>very restricted movement. We've got a five we've had up

0:53:46.400 --> 0:53:49.680
<v Speaker 1>until very recently, a limit on movement of five kilometers

0:53:49.719 --> 0:53:54.279
<v Speaker 1>from home and one hour of exercise outside every day. So,

0:53:54.320 --> 0:53:58.480
<v Speaker 1>as you can imagine, that is challenging to deal with um,

0:53:58.600 --> 0:54:01.200
<v Speaker 1>particularly since it's been going on for so long. All

0:54:01.200 --> 0:54:03.960
<v Speaker 1>our borders are closed. You have to get permits. We've

0:54:03.960 --> 0:54:07.319
<v Speaker 1>got a ring of steels, that's its name, the ring

0:54:07.400 --> 0:54:10.200
<v Speaker 1>of steel around the city, so we can't even go

0:54:10.239 --> 0:54:12.799
<v Speaker 1>out to the rural and regional areas. It's um, it's

0:54:12.840 --> 0:54:15.880
<v Speaker 1>pretty it's pretty severe, and there's been a lot of

0:54:15.880 --> 0:54:18.640
<v Speaker 1>criticism of that, obviously, but the vast majority of people

0:54:18.680 --> 0:54:20.600
<v Speaker 1>here have just knuckled down and said, you know what,

0:54:21.360 --> 0:54:24.440
<v Speaker 1>we can either hope for change or we can adapt

0:54:24.480 --> 0:54:27.080
<v Speaker 1>to this being the new normal, and we can just

0:54:27.280 --> 0:54:29.520
<v Speaker 1>get on with life and know that at the end

0:54:29.560 --> 0:54:32.839
<v Speaker 1>of this there will be life. And life has come.

0:54:32.920 --> 0:54:35.840
<v Speaker 1>We're down in very, very low single digits at the moment,

0:54:35.920 --> 0:54:38.440
<v Speaker 1>down from hundreds, and we had I think eight hundred

0:54:38.440 --> 0:54:40.279
<v Speaker 1>and fifty cases a day, which I know in your

0:54:40.360 --> 0:54:42.080
<v Speaker 1>language is not a lot, but for us it was

0:54:42.120 --> 0:54:44.920
<v Speaker 1>an enormous number and we were all shocked. But now

0:54:44.960 --> 0:54:47.040
<v Speaker 1>we're down to literally one or two cases a day,

0:54:47.080 --> 0:54:51.000
<v Speaker 1>so the pain and the suffering has been worth it. Wow,

0:54:51.080 --> 0:54:53.520
<v Speaker 1>that's an interesting story because here in this country we

0:54:53.560 --> 0:54:57.120
<v Speaker 1>have a difficulty having people, you know, maintain social distancing

0:54:57.200 --> 0:55:00.359
<v Speaker 1>or even wearing a mask or even wash their hands.

0:55:00.400 --> 0:55:04.200
<v Speaker 1>Talked to us Mina about that aspect of you know,

0:55:04.239 --> 0:55:07.400
<v Speaker 1>trying to protect yourself and others through hand washing. I

0:55:07.480 --> 0:55:10.359
<v Speaker 1>know that for a lot of people that is not

0:55:10.560 --> 0:55:12.239
<v Speaker 1>how how could that be a problem. But if you're

0:55:12.280 --> 0:55:18.319
<v Speaker 1>our water uh deprived ergo there's the problem. Yeah. It's

0:55:18.360 --> 0:55:20.759
<v Speaker 1>really interesting because I think through this pandemic, you know,

0:55:20.800 --> 0:55:23.000
<v Speaker 1>we're all looking at ourselves and going we've got a

0:55:23.040 --> 0:55:26.279
<v Speaker 1>really tough time. But around the world there are three

0:55:26.440 --> 0:55:29.719
<v Speaker 1>billion people who don't have access to adequate handwashing facilities.

0:55:29.760 --> 0:55:31.799
<v Speaker 1>And you think about how many times we all sit down,

0:55:32.120 --> 0:55:34.200
<v Speaker 1>stand up in front of the tab, wash our hands,

0:55:34.520 --> 0:55:36.560
<v Speaker 1>grab a bar of soaps, and to think that there

0:55:36.560 --> 0:55:38.880
<v Speaker 1>are three billion people who don't have access to that,

0:55:39.000 --> 0:55:42.520
<v Speaker 1>it's quite horrifying. I had an enormous privilege to talk

0:55:42.560 --> 0:55:44.600
<v Speaker 1>at the u N in the middle of lockdown from

0:55:44.600 --> 0:55:46.680
<v Speaker 1>my home. That was a bit of a weird experience

0:55:46.680 --> 0:55:48.600
<v Speaker 1>where the Secretary General and all these of view and

0:55:48.680 --> 0:55:50.560
<v Speaker 1>agencies and I'm like, you know, you're talking to these

0:55:50.560 --> 0:55:53.000
<v Speaker 1>people from homes like your bedroom. It's a bit weird.

0:55:53.000 --> 0:55:54.920
<v Speaker 1>That's what you want to make sure the dog doesn't bark,

0:55:55.000 --> 0:56:00.840
<v Speaker 1>Mina or in the shot, right, Well, how lucky lucky

0:56:01.000 --> 0:56:02.600
<v Speaker 1>for me at that stage, it was two am in

0:56:02.640 --> 0:56:05.040
<v Speaker 1>the morning, so you think, you know, eight thirty years terrible,

0:56:06.480 --> 0:56:08.800
<v Speaker 1>I'm trying to stand up and sounds sensible. But the

0:56:08.880 --> 0:56:11.960
<v Speaker 1>thing about that is that this is not a talking problem.

0:56:12.080 --> 0:56:15.439
<v Speaker 1>It's been an action problem. And so two weeks ago

0:56:15.480 --> 0:56:17.880
<v Speaker 1>and started for my fifty years birthday made me feel

0:56:17.920 --> 0:56:20.799
<v Speaker 1>so old. Um, I was going to do something to

0:56:20.840 --> 0:56:23.719
<v Speaker 1>try to solve this, because, as you know, my philosophy

0:56:23.800 --> 0:56:26.839
<v Speaker 1>is that people can help people, and so we ran

0:56:26.880 --> 0:56:30.480
<v Speaker 1>a campaign called Switch to Soap where we asked people

0:56:30.560 --> 0:56:34.839
<v Speaker 1>to go out and run or walk kilometers and every

0:56:34.920 --> 0:56:37.320
<v Speaker 1>kilometer that they ran or walked for the period of

0:56:37.320 --> 0:56:40.360
<v Speaker 1>a week, we donated a bar of soap to communities

0:56:40.360 --> 0:56:43.480
<v Speaker 1>in need, and to every hundred kilometers we donated a

0:56:43.520 --> 0:56:47.120
<v Speaker 1>hand washing station. So it sounds like no, one kilometer

0:56:47.200 --> 0:56:49.359
<v Speaker 1>or five kilometers is not very much, but we had

0:56:49.400 --> 0:56:54.040
<v Speaker 1>thousands of people from over sixty five countries participating in this.

0:56:54.560 --> 0:56:58.240
<v Speaker 1>We donated over eighty thousand bars of soap and four

0:56:58.320 --> 0:57:01.359
<v Speaker 1>hundred and fifty hand washing stations just in one week.

0:57:01.800 --> 0:57:04.879
<v Speaker 1>Getting involved is easy, so this, um, they became very

0:57:04.920 --> 0:57:07.040
<v Speaker 1>This was kind of a project that I did because

0:57:07.040 --> 0:57:09.840
<v Speaker 1>I wanted to give back something, and my birthdays shouldn't

0:57:09.840 --> 0:57:12.879
<v Speaker 1>be about receiving, they should also be about giving back.

0:57:13.120 --> 0:57:16.680
<v Speaker 1>And so that my birthday combines with global handwatching game.

0:57:16.680 --> 0:57:18.880
<v Speaker 1>Mambe go, we've got to do something, and to do

0:57:19.040 --> 0:57:21.760
<v Speaker 1>something has turned into we've got to do something even

0:57:21.800 --> 0:57:23.880
<v Speaker 1>more because, as you said, the problem is so big.

0:57:24.160 --> 0:57:27.520
<v Speaker 1>So we're going to run another campaign in December and

0:57:27.600 --> 0:57:29.920
<v Speaker 1>a couple more next year. But if people want to

0:57:30.000 --> 0:57:34.600
<v Speaker 1>get involved, they can sign up to stay up to

0:57:34.680 --> 0:57:37.800
<v Speaker 1>date with our plans. The best thing to do is

0:57:37.800 --> 0:57:40.400
<v Speaker 1>to go to my website MENA googlie dot com, m

0:57:40.400 --> 0:57:43.560
<v Speaker 1>I n A t U l I dot com and

0:57:43.600 --> 0:57:45.480
<v Speaker 1>then you can sign up and we'll keep you posted

0:57:45.560 --> 0:57:49.440
<v Speaker 1>with with the next project. So I mean, you know,

0:57:49.640 --> 0:57:53.560
<v Speaker 1>broadly speaking, how has the pandemic made the global water

0:57:53.640 --> 0:57:59.800
<v Speaker 1>crisis even worse and more painful? How has it impacted it? Yeah,

0:57:59.800 --> 0:58:03.600
<v Speaker 1>it's a great question. I think. Um, it's intacted in

0:58:03.680 --> 0:58:05.840
<v Speaker 1>it in a couple of ways. First of all, it's

0:58:05.920 --> 0:58:10.200
<v Speaker 1>put it front and center for billions of people around

0:58:10.240 --> 0:58:12.280
<v Speaker 1>the world who don't have access to the hand washing

0:58:12.320 --> 0:58:15.520
<v Speaker 1>facilities that we take for granted, you know, water for

0:58:15.560 --> 0:58:18.760
<v Speaker 1>all of us actually is everything, but many of us,

0:58:18.920 --> 0:58:21.720
<v Speaker 1>most of us treat it as if it's nothing. We

0:58:21.920 --> 0:58:25.640
<v Speaker 1>really don't pay attention to how important it is. And

0:58:25.680 --> 0:58:27.880
<v Speaker 1>for the billions the three billion people who don't have

0:58:27.880 --> 0:58:30.840
<v Speaker 1>access to adequate handwashing facilities, remember many of those are

0:58:30.920 --> 0:58:34.840
<v Speaker 1>women and children, and for them, this pandemic has made

0:58:34.840 --> 0:58:37.760
<v Speaker 1>things ten times worse because it's not just diarrhea and

0:58:37.800 --> 0:58:41.520
<v Speaker 1>other water borne diseases all of a sudden, it's coronavirus

0:58:41.640 --> 0:58:44.200
<v Speaker 1>as well. So I think that's that's one element. The

0:58:44.280 --> 0:58:47.520
<v Speaker 1>second thing is pollution is a major problem. And of

0:58:47.560 --> 0:58:50.919
<v Speaker 1>course we're all using more plastic, we're all using non

0:58:51.080 --> 0:58:55.200
<v Speaker 1>a lot more disposable materials, and I think we forget

0:58:55.240 --> 0:58:58.040
<v Speaker 1>that there are implications for that in our waterways, in

0:58:58.040 --> 0:59:00.800
<v Speaker 1>our oceans, um and that that's going to have long

0:59:00.920 --> 0:59:05.000
<v Speaker 1>term implications as well. So I am shocked at how

0:59:05.040 --> 0:59:10.440
<v Speaker 1>water blind companies, policymakers, investors are that we have forgotten

0:59:10.480 --> 0:59:13.080
<v Speaker 1>that it's not just water that comes out of its taps,

0:59:13.120 --> 0:59:15.440
<v Speaker 1>that water is required to everything we use, and we

0:59:15.520 --> 0:59:18.320
<v Speaker 1>find we consume every single day, from the food we eat,

0:59:18.360 --> 0:59:20.720
<v Speaker 1>the clothes that we wear, the power that goes into

0:59:20.720 --> 0:59:23.880
<v Speaker 1>our computers, all of those things take water. This is

0:59:23.920 --> 0:59:26.920
<v Speaker 1>not a problem in some fast long place of the world.

0:59:27.040 --> 0:59:30.760
<v Speaker 1>This is a problem even in America and for companies

0:59:30.800 --> 0:59:33.680
<v Speaker 1>and for organizations in the United States. And I think

0:59:34.120 --> 0:59:36.400
<v Speaker 1>we need to do something to shake this up. That's

0:59:36.440 --> 0:59:40.400
<v Speaker 1>not talking, that's actually action, and that's driving change. And

0:59:40.480 --> 0:59:43.360
<v Speaker 1>the only way we'll succeed in making changes by putting

0:59:43.360 --> 0:59:46.960
<v Speaker 1>water onto the agenda. Again, not just the places like

0:59:47.040 --> 0:59:50.680
<v Speaker 1>the UN but in boardrooms and in policy and amongst

0:59:50.760 --> 0:59:53.960
<v Speaker 1>local and national governments. We need to change how we

0:59:54.000 --> 0:59:57.240
<v Speaker 1>think about water. So, you know, this kind of brings

0:59:57.280 --> 0:59:59.640
<v Speaker 1>to mind some an adage we all kind of know

1:00:00.080 --> 1:00:04.560
<v Speaker 1>to think globally but at locally. Are you seeing any

1:00:04.800 --> 1:00:12.200
<v Speaker 1>local success stories that we should emulate or learn from. Yeah,

1:00:12.400 --> 1:00:16.280
<v Speaker 1>I think there are a number of localized success stories

1:00:16.480 --> 1:00:21.560
<v Speaker 1>where people have turned things around, where cities that have

1:00:21.760 --> 1:00:24.800
<v Speaker 1>been on the brink of running dry cities like Cape Town,

1:00:24.880 --> 1:00:27.320
<v Speaker 1>for example. We all watched Cape Town space down day

1:00:27.440 --> 1:00:32.320
<v Speaker 1>zero and they implemented very very significant water restrictions. They

1:00:32.360 --> 1:00:35.880
<v Speaker 1>get a big public awareness campaign that say, don't waste water. UM.

1:00:36.440 --> 1:00:38.400
<v Speaker 1>I'm not sure that you've classified as a as a

1:00:38.440 --> 1:00:42.400
<v Speaker 1>success story because they almost ran out. UM. But as

1:00:42.240 --> 1:00:44.240
<v Speaker 1>it is, a success or in terms of them being

1:00:44.280 --> 1:00:47.720
<v Speaker 1>able to turn it around at the end. I think

1:00:48.320 --> 1:00:52.640
<v Speaker 1>more broadly speaking, there are huge number of commercial success

1:00:52.720 --> 1:00:56.560
<v Speaker 1>stories in terms of recycling and reusing materials. There. The

1:00:56.640 --> 1:00:59.120
<v Speaker 1>reality is when water goes into everything, the more things

1:00:59.120 --> 1:01:01.640
<v Speaker 1>we waste, the more water who we waste. So creating

1:01:01.640 --> 1:01:06.720
<v Speaker 1>the society focused on developing circular economies, on reducing food waste,

1:01:06.840 --> 1:01:11.040
<v Speaker 1>on looking encouraging people to look for recycled materials in

1:01:11.080 --> 1:01:13.400
<v Speaker 1>the in the in the clothes, and in the foods

1:01:13.480 --> 1:01:17.720
<v Speaker 1>that they're looking at. UM, looking for recycled packaging, and

1:01:17.760 --> 1:01:20.560
<v Speaker 1>just asking questions about where did this stuff come from

1:01:20.400 --> 1:01:23.560
<v Speaker 1>and what was the level of responsibility amongst the companies

1:01:23.560 --> 1:01:27.080
<v Speaker 1>that made it to produce it and deliver it to me. Yeah,

1:01:27.120 --> 1:01:30.000
<v Speaker 1>it's just you want you want to have companies increasingly

1:01:30.040 --> 1:01:32.880
<v Speaker 1>talking about this because they can really move the needle

1:01:33.160 --> 1:01:35.600
<v Speaker 1>when it comes to doing things better. UM. I mean

1:01:36.000 --> 1:01:38.480
<v Speaker 1>we'd be remiss if we didn't ask you. You know,

1:01:38.560 --> 1:01:40.960
<v Speaker 1>when we talked to you, I think about I think

1:01:41.000 --> 1:01:44.480
<v Speaker 1>it was was it back in late it was just

1:01:44.520 --> 1:01:47.800
<v Speaker 1>as you were beginning, um, your plan to do a

1:01:47.880 --> 1:01:50.440
<v Speaker 1>hundred marathons and hundreds in a hundred days. It was

1:01:50.480 --> 1:01:54.400
<v Speaker 1>all about a raising awareness of the global water crisis.

1:01:54.440 --> 1:01:58.800
<v Speaker 1>So this was back in you got through about two thirds,

1:01:58.840 --> 1:02:01.120
<v Speaker 1>I think to your sixties. I get marathon and I

1:02:01.200 --> 1:02:04.960
<v Speaker 1>know then you had a really tough injury. How are

1:02:05.000 --> 1:02:11.240
<v Speaker 1>you doing physically, Yeah, I, um, I've broke my leg.

1:02:15.520 --> 1:02:17.480
<v Speaker 1>I mean I've got an honestly turn you. Was one

1:02:17.520 --> 1:02:20.880
<v Speaker 1>of the darkest moments in my life. UM. I sat

1:02:20.920 --> 1:02:24.240
<v Speaker 1>in a wheelchair in the hospital in Cape Town, which

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<v Speaker 1>is where we were at the time, diagnosed with this

1:02:27.040 --> 1:02:30.320
<v Speaker 1>absolutely massive stress ructure. That wasn't just a little break.

1:02:30.320 --> 1:02:33.080
<v Speaker 1>It was my bone almost broken through, the biggest bone

1:02:33.080 --> 1:02:36.160
<v Speaker 1>in your body. UM. And I sat down all life

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<v Speaker 1>to think of was I've let down our community, I've

1:02:40.160 --> 1:02:44.600
<v Speaker 1>let down the water crisis. I've let down the next generation. Um,

1:02:44.680 --> 1:02:47.960
<v Speaker 1>this is all a disaster, and sometimes you need to

1:02:48.040 --> 1:02:51.960
<v Speaker 1>go into the darkness to be able to appreciate the life. Well.

1:02:51.960 --> 1:02:54.600
<v Speaker 1>She certainly understands that firsthand and gives us some hope.

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<v Speaker 1>On this weekend when so many of us are facing

1:02:56.680 --> 1:02:59.720
<v Speaker 1>challenges and stress on many levels. I got to say

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<v Speaker 1>love men a goalie, founder and CEO of Thirst for

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<v Speaker 1>Water dot org. And that wraps up the weekend. Edition

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<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. Thanks so much

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<v Speaker 1>for joining us. I'm Carol Masser, joined this week by

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<v Speaker 1>Bloomberg's Kailey Lines and Paul Sweeney. Be sure to tune

1:03:12.840 --> 1:03:15.640
<v Speaker 1>in daily to Bloomberg Business Week Monday through Friday, starting

1:03:15.680 --> 1:03:18.120
<v Speaker 1>at two pm Wall Street Time. You can also hear

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1:03:29.760 --> 1:03:32.800
<v Speaker 1>Business Week Extra podcast. This week, the President of the

1:03:32.840 --> 1:03:36.920
<v Speaker 1>Rockefeller Foundation, Rajiv Shah, on a big announcement and investment

1:03:36.960 --> 1:03:40.640
<v Speaker 1>aimed at disrupting the inequities widened by the pandemic. Bloomberg

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<v Speaker 1>Business Week is available on newsstands and it's online and

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<v Speaker 1>of course always on the Bloomberg. Have a safe weekend, everybody.

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<v Speaker 1>This is Bloomberg