WEBVTT - McKelvey Suggests Regulation for Metaverse

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<v Speaker 1>Tim Stanovick and Carol Master live in the Bloomberg Interactive

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<v Speaker 1>Broker Studio in New York. Our next guest is a

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<v Speaker 1>familiar name to so many of our Bloomberg audience, although

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<v Speaker 1>it has been quite a while, Carrol since you and

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<v Speaker 1>I last spoke to him. Jim Mcalby is the co

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<v Speaker 1>founder of Square, also the founder and chairman of Invisibly.

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<v Speaker 1>It's a company that helps people manage their data. He

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<v Speaker 1>joins us now on the phone from St. Louis, Missouri,

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<v Speaker 1>and great to have Jim back with us. Jim, how

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<v Speaker 1>are you doing great? Vaccinated and happy? Cripple or double

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<v Speaker 1>Oh yeah, same with us. We're waiting for that third. Well.

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<v Speaker 1>It's interesting. We have talked a lot with you about,

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<v Speaker 1>you know, the use of data, and this is something

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<v Speaker 1>that you you know, it's front and center with you

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<v Speaker 1>when it comes to data collection, managing it, data protection.

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<v Speaker 1>And I think it's a timely conversation to continue having

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<v Speaker 1>kind of always, but also in a week or so

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<v Speaker 1>that we're now talking about Facebook, it's name change and

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<v Speaker 1>it's focused on the metaverse. I've talked about the metaverse

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<v Speaker 1>more than I have in a long time. UM, that

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<v Speaker 1>to me says Jim, even more data collection. How do

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<v Speaker 1>you see it is? I'm just curious what meta stands for.

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<v Speaker 1>I know, I know, but is this a good thing

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<v Speaker 1>or worse thing? Can regulators keep up with it? I

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<v Speaker 1>mean regulators are always going to follow behind popular trends.

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<v Speaker 1>I mean it happened with the automobile. You know, we

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<v Speaker 1>started building whatever we wanted, and eventually the gut got

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<v Speaker 1>involved and said, hey, look you need to put seat

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<v Speaker 1>belts on this thing. And the government you know, had

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<v Speaker 1>a big fight over whether we should have say seat

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<v Speaker 1>belts and say cars, and eventually we came to an

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<v Speaker 1>agreement that hey, look, airbags are good things. Um, I

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<v Speaker 1>think regulation is probably necessary. And it comes a little

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<v Speaker 1>bit later because you got to see what problem is

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<v Speaker 1>you're trying to regulate. You don't want to just start

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<v Speaker 1>regulating when there's nothing wrong. What about when it comes

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<v Speaker 1>to specifically the metaverse? I mean, what kind of regulations

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<v Speaker 1>could you foresee being necessary for the metaverse? I don't

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<v Speaker 1>know what the metaverse is. You're not the only one

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<v Speaker 1>speculate on that, not. You know, sort of the platforms

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<v Speaker 1>right now have a business model that is sort of

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<v Speaker 1>contrary to personal interests and basically on the platforms, uh,

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<v Speaker 1>you're the product, and you get monetized in ways that

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<v Speaker 1>are to the platform's benefits and not necessarily to your benefit.

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<v Speaker 1>And I'll give you the sort of the classic example,

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<v Speaker 1>which is that if your measuring engagement and you say, well,

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<v Speaker 1>the best thing we can do is keep our users engaged. Um,

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<v Speaker 1>and then you realize that one of the ways to

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<v Speaker 1>keep people engaged is to upset them, to feed them

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<v Speaker 1>news and messages that anger them so they get more

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<v Speaker 1>you know, engaged, but they're angry. That's probably bad for

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<v Speaker 1>the individual. Like I don't want to go around being angry,

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<v Speaker 1>but if Facebook wants to make me angry, they have

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<v Speaker 1>the power to do so because they basically control what

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<v Speaker 1>I see. That is disturbing and you know it makes

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<v Speaker 1>me angry, right exactly. Well it's interesting too, well and

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<v Speaker 1>I think, well exactly, But what's interesting right now is

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<v Speaker 1>right when we go to sites in something, we now

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<v Speaker 1>are able to say, Okay, here's the data I want

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<v Speaker 1>you to be able to have access to. Right, We're

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<v Speaker 1>getting a little bit more. Say it feels like, although

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<v Speaker 1>I'm never quite sure when I'm dealing with a digital world,

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<v Speaker 1>really how much say I ultimately really have but it

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<v Speaker 1>feels like we have a little bit more power. I

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<v Speaker 1>mean ultimately you really feel that way? Which way that yeah,

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<v Speaker 1>that you have more power? Now? No? No, no, no,

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<v Speaker 1>I'm saying that like I'm questioning even though like I'm

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<v Speaker 1>being asked when I go to a site like how

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<v Speaker 1>much data and how do you want to? You know,

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<v Speaker 1>I still feel like in a digital world, I feel

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<v Speaker 1>like there's just so much out there that we have

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<v Speaker 1>no control over. You really want in line enlightened incentive.

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<v Speaker 1>So if the platform that is giving you that so

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<v Speaker 1>called power is really making day, is really making money

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<v Speaker 1>by manipulating you, then they're not going to give you

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<v Speaker 1>that power. What will typically happen is the government will say, well,

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<v Speaker 1>you have to give users this much control, and then

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<v Speaker 1>they'll data dump, you know, fifty screens of asky code

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<v Speaker 1>on you and say here, have fun with it. Go

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<v Speaker 1>you know, learn to write and binary and you're just

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<v Speaker 1>not going to be able as an individual to do that.

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<v Speaker 1>You need somebody who's essentially working on your behalf, and

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<v Speaker 1>right now we don't have that. We don't have a

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<v Speaker 1>uh an agent that represents you. Carol in the you know, uh,

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<v Speaker 1>into transactions like Tim's not represented. You know, I'm an agent,

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<v Speaker 1>but that's what you guys are working to do it invisibly. Correct.

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<v Speaker 1>We're trying, I mean, we're we're we're experimenting with you know,

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<v Speaker 1>invisible digital agents that work on tiny, tiny amounts of currency,

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<v Speaker 1>like the tiny little transactions where you know, I'll buy

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<v Speaker 1>or sell your attention in a way that suits you,

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<v Speaker 1>and I'll do it in a way that totally is

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<v Speaker 1>not annoying you know. So in other words, I'm invisible

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<v Speaker 1>most of the time. But at the point where I

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<v Speaker 1>do something wrong and you notice that, you can call

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<v Speaker 1>me up and go, hey, you screw that negotiation up,

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<v Speaker 1>don't do that again. You're like, don't don't sell my

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<v Speaker 1>kids data. But you're you're absolutely fair to trade on

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<v Speaker 1>my sexuality, you know, if you want to or don't

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<v Speaker 1>monize my sexuality. Um, but you can. You can trade

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<v Speaker 1>on my age and my demographics and all this other

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<v Speaker 1>Like you tell me what's fair game and then let

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<v Speaker 1>the agent sort of work on your behalf. What's interesting

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<v Speaker 1>is we're in an era and I'm thinking about the

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<v Speaker 1>data collection that's just going out. Well, certainly it's happening

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<v Speaker 1>in China, and they have incredible oversight of what they

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<v Speaker 1>can collect from their people. I think about the people

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<v Speaker 1>who have you know, tapped into twenty three and me

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<v Speaker 1>and giving away a lot of information. I mean, I

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<v Speaker 1>almost it's just a very weird, weird world where I

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<v Speaker 1>think people are still giving away so much and do

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<v Speaker 1>they realize the value of a jim. They certainly don't.

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<v Speaker 1>And one of the things that we had real trouble

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<v Speaker 1>with it invisibly was figuring out ourselves what it was worth.

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<v Speaker 1>And it just reminds me of the days when we

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<v Speaker 1>started Square, Like Jack and I had no idea where

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<v Speaker 1>the money was going. Took the better part of a

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<v Speaker 1>year to find it out, and that was in the

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<v Speaker 1>money business. You know, it's even worse than this data

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<v Speaker 1>world where you know, originally all partners that we had

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<v Speaker 1>were just misrepresenting their numbers by factors of ten. So

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<v Speaker 1>the numbers I was getting were just wildly inaccurate. And

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<v Speaker 1>and the problem is that there's so much slop in

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<v Speaker 1>the system that, um, you know, an AD could be

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<v Speaker 1>worth a penny, it could be worth twenty cents, it

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<v Speaker 1>could be worth you know, a fraction of a cent.

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<v Speaker 1>You and you just don't know, so you have to

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<v Speaker 1>let these little markets determine what those prices are because

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<v Speaker 1>everyone's going to make up their own number, whatever number

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<v Speaker 1>suits them. So it's the wild West and we're just

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<v Speaker 1>trying to figure it out now. Jim, I want to

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<v Speaker 1>go right back to invisibly and try to understand exactly

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<v Speaker 1>how you're able to do this. I understand how you

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<v Speaker 1>can do this on behalf of a customer, a user

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<v Speaker 1>of the service, but what kind of cooperation you're buying

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<v Speaker 1>do you need from the side or the the app

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<v Speaker 1>or the platform that this is serving as an agent

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<v Speaker 1>of the user on behalf, Well, we need full permissions.

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<v Speaker 1>So it's a totally permission system where users give us

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<v Speaker 1>access to the data and then we have to negotiate

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<v Speaker 1>with our content providers to get access to their content.

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<v Speaker 1>So it's it's totally open. It's just done in tiny,

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<v Speaker 1>tiny increments, um, but we think it's possibly a remedy

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<v Speaker 1>to some of the problems we're seeing with the platforms.

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<v Speaker 1>But look, very very early days. I don't want people

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<v Speaker 1>to run to invisibly dot com and say, oh my god,

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<v Speaker 1>mclby solved that. No, no, no, we're still experimenting. Um,

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<v Speaker 1>this is a lot of the stuff that I talked

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<v Speaker 1>about in the book, which is like I spent a

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<v Speaker 1>lot of time doing stuff that's never worked. And the

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<v Speaker 1>thing about stuff that's never worked before is that all

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<v Speaker 1>of a sudden it starts working and then you go,

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<v Speaker 1>oh wow. But right now we're in the fits and starts.

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<v Speaker 1>We've got a product that's been pretty popular, but honestly,

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<v Speaker 1>it's going to get a lot better and we're still

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<v Speaker 1>very very early days. Well what is it in terms

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<v Speaker 1>of what you see on your platform and what people

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<v Speaker 1>may be in terms of the data that I guess

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<v Speaker 1>people are getting more comfortable with in terms of sharing

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<v Speaker 1>or they're not. I mean, you guys collect so much

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<v Speaker 1>data that we talked about it when we're going into

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<v Speaker 1>the elections that you were getting some great insight about

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<v Speaker 1>what was going on in the election. So I am

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<v Speaker 1>curious in your platform, Jim, what other insight you are

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<v Speaker 1>are getting access to. So it's it's the interesting Carrol's

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<v Speaker 1>what you just said before, which was before the break,

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<v Speaker 1>you said how scary it is how much information we

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<v Speaker 1>all shed on a daily basis, And it's true, and

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<v Speaker 1>we asked people explicitly for things like access to their

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<v Speaker 1>bank account information, access to their browser history. Would you

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<v Speaker 1>install a plug in? Would you do this stuff that

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<v Speaker 1>you know I thought, which could be you know, very

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<v Speaker 1>very invasive, And a high percentage of people are saying,

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<v Speaker 1>if you'll treat it well and and actually compensate me

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<v Speaker 1>for it, sure, because they have the off switch. I mean.

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<v Speaker 1>The trick with invisibly is that the user controls the

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<v Speaker 1>off switch if they if they don't want to trade something.

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<v Speaker 1>So it's a way for people to come on and

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<v Speaker 1>sort of explicitly control what it is, uh that they trade.

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<v Speaker 1>And look, it's primitive, early days, but the basic idea

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<v Speaker 1>here is that your data is very valuable. But how

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<v Speaker 1>how valuable is it? We don't really know. We we

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<v Speaker 1>haven't had a market that's been clear. So let's start

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<v Speaker 1>to have that market and then let people make their decisions.

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<v Speaker 1>So what do you pay people for the information? Oh?

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<v Speaker 1>Fractions of a cent, tiny bits, I mean, but it

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<v Speaker 1>depends on the information. Like in some cases, we've got

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<v Speaker 1>one sponsor that's uh, that's offering you know, tens of

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<v Speaker 1>dollars for an action. And I'm not gonna tell you

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<v Speaker 1>what because I'll get all these people who preudulently tell

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<v Speaker 1>you that. But like, there are those actions that result

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<v Speaker 1>in you know, tens of dollars, but we're really talking about,

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<v Speaker 1>in many cases fractions of a cent. What's the business

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<v Speaker 1>model for the company? Oh, build it and taken it,

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<v Speaker 1>take a percentage. I mean, it's it's it's it's the

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<v Speaker 1>classic agent model. You know, we're going to be your

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<v Speaker 1>agent on on on both sides of the transaction, buying

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<v Speaker 1>your attention and selling your attention. And what we want

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<v Speaker 1>when we're buying it is to get you access to

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<v Speaker 1>everything you could possibly want. And our first, you know,

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<v Speaker 1>our first sort of big target is paywald news. Like

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<v Speaker 1>I can't tell you the number of people who you know,

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<v Speaker 1>get tricked into, you know, wanting to read an article

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<v Speaker 1>alot and gets slammed into a paywall that preventsive we're

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<v Speaker 1>reading the article. And so we're going to try to

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<v Speaker 1>negotiate eventually one day passed to all those articles that

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<v Speaker 1>you don't even have to be aware of the fact

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<v Speaker 1>that you've got, so you would be you would be

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<v Speaker 1>paying for it or who would be paying for it,

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<v Speaker 1>because you know you'll be paying for it from this

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<v Speaker 1>tiny little invisible wallet you had, it's kind of it's

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<v Speaker 1>got a balance in it, but you're talking about fractions

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<v Speaker 1>of assent here. So if you want to be bothered

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<v Speaker 1>with it, great. And if you say to me, look,

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<v Speaker 1>I don't want to pay for everything. I think everything

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<v Speaker 1>should be free, I'll say, okay, Tim, let's talk about

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<v Speaker 1>what free is free as you give me your tension

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<v Speaker 1>for free and let me sell that, and then I'm

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<v Speaker 1>gonna take what I sell that for and I'm gonna

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<v Speaker 1>shove it in your wallet. I mean, if that's if

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<v Speaker 1>that's free to you, cool. If not, I mean, he

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<v Speaker 1>give us a visa card and we'll just hook up

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<v Speaker 1>your up to you know, cook up to the cash

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<v Speaker 1>app and you can pay. You're like, like, however you

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<v Speaker 1>want to fund this, it's up to you. And and

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<v Speaker 1>and you know, you you can change your mind, like

0:11:02.679 --> 0:11:04.719
<v Speaker 1>you can say, well, look, don't bother me in the

0:11:04.720 --> 0:11:06.080
<v Speaker 1>middle of the day. But you know, if I'm waiting

0:11:06.080 --> 0:11:08.439
<v Speaker 1>for a plane or something, or got five minutes to kill,

0:11:08.720 --> 0:11:10.959
<v Speaker 1>maybe I want to watch and ad and earn twenty cents,

0:11:11.360 --> 0:11:13.680
<v Speaker 1>you know, Jim, to some extent, we do do we

0:11:13.840 --> 0:11:16.199
<v Speaker 1>already do that on some of I think about whether

0:11:16.240 --> 0:11:19.040
<v Speaker 1>it's Uber eats or a platform. Right like, I use

0:11:19.080 --> 0:11:20.920
<v Speaker 1>it and then I get a credit and I get

0:11:21.040 --> 0:11:22.640
<v Speaker 1>I get, you know, little perks to do. I mean,

0:11:22.679 --> 0:11:24.760
<v Speaker 1>we kind of already are doing that in some ways,

0:11:24.800 --> 0:11:29.600
<v Speaker 1>but maybe not really understanding what we're giving away. Yeah,

0:11:29.679 --> 0:11:32.880
<v Speaker 1>it's it's a behavior that's common. The problem is that

0:11:32.920 --> 0:11:35.360
<v Speaker 1>it's a behavior that we're used to doing in in

0:11:35.760 --> 0:11:38.960
<v Speaker 1>dollars and tens of dollars and hundreds and thousands of dollars.

0:11:38.960 --> 0:11:40.720
<v Speaker 1>But it's not something that we're used to doing in

0:11:40.840 --> 0:11:43.160
<v Speaker 1>fractions of ascent, and so we don't think it works

0:11:43.160 --> 0:11:46.280
<v Speaker 1>at fractions of ascent unless some agent that works on

0:11:46.320 --> 0:11:48.520
<v Speaker 1>your behalf, because nobody wants to be bothered by a

0:11:48.600 --> 0:11:50.880
<v Speaker 1>quarter cent here and ten cents there. It's just too

0:11:50.880 --> 0:11:53.600
<v Speaker 1>small to really annoy me with. Hey, Jim, I gotta

0:11:53.640 --> 0:11:56.679
<v Speaker 1>ask about crypto, especially in regard to regulation, because of

0:11:56.679 --> 0:12:00.200
<v Speaker 1>what Square does with crypto, and and how Square has

0:12:00.200 --> 0:12:01.800
<v Speaker 1>been thinking about crypto for years. I know you've been

0:12:01.800 --> 0:12:04.760
<v Speaker 1>thinking about crypto for years. What is it? What does

0:12:04.800 --> 0:12:06.800
<v Speaker 1>the US government need to do, What do regulators need

0:12:06.840 --> 0:12:11.280
<v Speaker 1>to do when it comes to regulating crypto? Well, I

0:12:11.280 --> 0:12:13.760
<v Speaker 1>think government regulators and I've talked to a bunch in

0:12:13.800 --> 0:12:18.199
<v Speaker 1>the last week about this very topic. Need to understand

0:12:18.240 --> 0:12:22.480
<v Speaker 1>that it's coming in multiple forms, including those forms named

0:12:22.480 --> 0:12:28.280
<v Speaker 1>after various dogs, UM, and that there's some really really

0:12:28.320 --> 0:12:31.080
<v Speaker 1>positive things, but it's going to be disruptive to the system,

0:12:31.120 --> 0:12:34.679
<v Speaker 1>and the way we regulate something that's new determines how

0:12:34.679 --> 0:12:38.199
<v Speaker 1>it unfolds. And so I'm hoping that we'll get a

0:12:38.240 --> 0:12:42.960
<v Speaker 1>lot of thoughtful, UM sort of forward looking policies that

0:12:42.960 --> 0:12:44.920
<v Speaker 1>that allow the innovation to continue. I mean, you don't

0:12:44.920 --> 0:12:50.280
<v Speaker 1>want to squelch out the innovation because that's super valuable UM.

0:12:50.400 --> 0:12:53.920
<v Speaker 1>And it's it's easy to say that in the question

0:12:53.960 --> 0:12:56.960
<v Speaker 1>is what do you do to protect us from you know,

0:12:57.200 --> 0:12:59.079
<v Speaker 1>in some cases ourselves. Jim, forgive me. You just go

0:12:59.120 --> 0:13:03.080
<v Speaker 1>about forty seconds. What's the mind blowing utilization of crypto? Ultimately?

0:13:03.080 --> 0:13:04.760
<v Speaker 1>And I bring it up because every time we talk crypto,

0:13:04.760 --> 0:13:07.120
<v Speaker 1>were like, I'm quite sure I totally understand it yet

0:13:07.120 --> 0:13:10.000
<v Speaker 1>And as I get from much smarter people than myself,

0:13:10.080 --> 0:13:12.640
<v Speaker 1>what is kind of the mind blowing concept of crypto

0:13:12.800 --> 0:13:15.480
<v Speaker 1>that that you should maybe keep in mind that's potentially

0:13:15.880 --> 0:13:20.360
<v Speaker 1>going to happen. Just kind of quickly, what what crypto

0:13:20.440 --> 0:13:22.679
<v Speaker 1>is going to do ultimately is allow many people who

0:13:22.720 --> 0:13:27.319
<v Speaker 1>have been disenfranchised to get into a system that's safe

0:13:27.400 --> 0:13:30.320
<v Speaker 1>and fair. And you don't realize because we're all, I mean,

0:13:30.320 --> 0:13:32.400
<v Speaker 1>you're all your Bloomberg listeners. You guys are all probably

0:13:32.400 --> 0:13:34.760
<v Speaker 1>well to do. Okay, I'm well to do. Everybody in

0:13:34.840 --> 0:13:37.960
<v Speaker 1>this broadcast is not in the target market that's going

0:13:38.040 --> 0:13:40.680
<v Speaker 1>to be most effective by these are people who have

0:13:40.920 --> 0:13:45.600
<v Speaker 1>literally been preyed upon their entire existence, and we'll have

0:13:45.720 --> 0:13:47.679
<v Speaker 1>access to the things that we take for granted. And

0:13:47.720 --> 0:13:49.760
<v Speaker 1>that's that's going to be the big mind blowing thing

0:13:49.800 --> 0:13:51.480
<v Speaker 1>and won't be mind blowing for folks like us, because look,

0:13:51.480 --> 0:13:54.280
<v Speaker 1>if you're part of the regular banking system, you're fine,

0:13:54.400 --> 0:13:57.640
<v Speaker 1>you don't neither sen like. But if you have been

0:13:57.920 --> 0:14:00.679
<v Speaker 1>shut out, this will be an an for you in

0:14:00.720 --> 0:14:03.439
<v Speaker 1>the future. Alright. Really appreciate Jim McKelvey. He's co founder

0:14:03.440 --> 0:14:06.360
<v Speaker 1>of Square, founder and chairman of Invisibly, and also a

0:14:06.360 --> 0:14:08.320
<v Speaker 1>member of the board of the St. Louis Fed. Thank you,

0:14:08.320 --> 0:14:09.040
<v Speaker 1>Thank you so much.