WEBVTT - Ukrainians Return Home by the Millions

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<v Speaker 1>This is Bloomberg Business Week. I'm Carol Masser and I'm

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<v Speaker 1>Bloomberg Quick Takes Tim Stanovk. We're here every day bringing

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<v Speaker 1>pm Eastern Time on Bloomberg Radio, or watch us on

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<v Speaker 1>YouTube search Bloomberg glovel News. It is almost eight months

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<v Speaker 1>since the Russian invasion and war in Ukraine. Just over

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<v Speaker 1>six million people who fled their homes because of that

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<v Speaker 1>invasion have since come back, and an online story at

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<v Speaker 1>Bloomberg business Week dot Com takes us to the individuals

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<v Speaker 1>behind those numbers. Tim Mark Champion is the senior reporter

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<v Speaker 1>for international affairs. He's behind this story. It's available online

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<v Speaker 1>right now. Mark is joining us on the phone from London,

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<v Speaker 1>and Mark spent a lot of time in Ukraine reporting

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<v Speaker 1>out this story. We got Joel Weber with us he's

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<v Speaker 1>the editor of Bloomberg Business Week. He's with us right

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<v Speaker 1>now in the Bloomberg Interactive Broker Studio. Joel We spent

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<v Speaker 1>a lot of time in the early part of the

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<v Speaker 1>war hearing about many and many of them were women

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<v Speaker 1>and children who left Ukraine when Russia started bombing it's cities, uh,

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<v Speaker 1>and it's countryside as well. Why are so many people

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<v Speaker 1>returning even as the war continues to drag on. Well,

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<v Speaker 1>I mean this is the home, their home, right and

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<v Speaker 1>so at some level, um getting back there is is uh,

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<v Speaker 1>you know, as long as you could take years in

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<v Speaker 1>some instances, but you know, there has been um despite

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<v Speaker 1>this kind of more recent um barrage, there had been

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<v Speaker 1>a little moment where it felt like you could potentially return.

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<v Speaker 1>And so what when Mark set out here, you know,

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<v Speaker 1>he told us that he was interested in kind of

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<v Speaker 1>documenting this a while ago. And and really what what

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<v Speaker 1>gets me is just this the humanity of this and

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<v Speaker 1>what it's like to live through um, a total tragedy.

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<v Speaker 1>And then also like there are things that feel really

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<v Speaker 1>special there and you know, the dance studio is one

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<v Speaker 1>market I wanted to ask you about what what what

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<v Speaker 1>sticks out to you mark you you've you've been there

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<v Speaker 1>multiple times now and I'm just curious, like bringing back

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<v Speaker 1>for those of us who haven't been there, what's it like?

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<v Speaker 1>And as these people return to their homes. Yes, I

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<v Speaker 1>mean all zones are strange places because they often have

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<v Speaker 1>a sort of huge variation in uh, you know, in

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<v Speaker 1>how things are, not just in terms of place, you know,

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<v Speaker 1>for one area of a country to another, but also

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<v Speaker 1>in terms of time. So when you're in a place

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<v Speaker 1>like Butcher or ip In, Um, these were absolutely horrific

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<v Speaker 1>places at a certain you know, just a few months ago. Um.

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<v Speaker 1>And the stuff that was being done to people we

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<v Speaker 1>discovered since of course people who lived there new at

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<v Speaker 1>the time was unspeakable. Um. And yet you go back

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<v Speaker 1>now and people are rebuilding their lives. Um. You know,

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<v Speaker 1>the restaurants are reopening, people are trying to make things work.

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<v Speaker 1>All those women and their children, it's on. They want

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<v Speaker 1>to come back. Almost everybody left Butcher for example, Um.

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<v Speaker 1>But they want to come back because they left their

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<v Speaker 1>husbands behind, they left you know, parents, grandparents behind who

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<v Speaker 1>couldn't move. Uh. And so you see them come back,

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<v Speaker 1>And what interested me was what happens to them when

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<v Speaker 1>they come back. Um, you know, are they are they

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<v Speaker 1>the lucky ones who escaped, or are they themselves um,

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<v Speaker 1>you know, kind of traumatized by it or um and

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<v Speaker 1>the experience. The result of you know, my reporting was

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<v Speaker 1>simply that it's very difficult to escape the trauma because

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<v Speaker 1>you know, for example, one lady was a uh a

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<v Speaker 1>life coach, so she fled to Poland with their children,

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<v Speaker 1>you know, right at the beginning before, which was occupied

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<v Speaker 1>and was still fighting and uh. And she's in Poland.

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<v Speaker 1>But what did she do. She carries on her work online.

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<v Speaker 1>She's talking to people, her clients who are living through everything,

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<v Speaker 1>and so she lives through the same experiences. Another woman,

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<v Speaker 1>very very impressive woman, was running a business center and

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<v Speaker 1>she decided, well, what can I do to help? As

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<v Speaker 1>as she was leaving, and she decided to set up

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<v Speaker 1>a call center so that they could you know, uh,

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<v Speaker 1>find out which people were stuck in their homes, couldn't

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<v Speaker 1>get medicine, couldn't get food, needed help, and they could

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<v Speaker 1>send people into help. Um. In the end, because it

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<v Speaker 1>was occupied and you couldn't move, they couldn't do a

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<v Speaker 1>lot of that. But they got twenty calls from people saying, uh,

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<v Speaker 1>you know, what's the news on the escape routes. You know,

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<v Speaker 1>the green corridors are being made so they could help

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<v Speaker 1>organize people to get out. UM. They also people would

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<v Speaker 1>just call in and say, I just saw two people,

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<v Speaker 1>you know, children killed in a car happened at this place. UM.

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<v Speaker 1>And they have this record of what happened throughout in

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<v Speaker 1>Butcher where people were calling it in UM and that

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<v Speaker 1>now record now remains that woman was really very sort

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<v Speaker 1>of damaged by the whole experience because she was to

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<v Speaker 1>live through it while it was happening and then again

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<v Speaker 1>when it came over in the news and was made public. Mark,

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<v Speaker 1>I mean you've been back and forth, like what strikes

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<v Speaker 1>you the most as you talk to these individuals, because

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<v Speaker 1>I do think there is this sense that often sometimes

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<v Speaker 1>all of us who are far removed, it's just another headline.

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<v Speaker 1>But as you really tell us, I mean, the faces,

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<v Speaker 1>the people, the stories, these are real lives that we're

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<v Speaker 1>talking about. Yes, very much so. And it's it's hard, Uh,

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<v Speaker 1>you know, the jobs really aren't there. Butcher strangely is

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<v Speaker 1>relatively lucky, which is a very strange thing to say,

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<v Speaker 1>but uh, it is was always a clearly middle class

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<v Speaker 1>suburb just outside of Kiev. Uh and because of its

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<v Speaker 1>fame or or notoriety, whatever you wanted to call it,

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<v Speaker 1>as a result of the massacres there where they found

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<v Speaker 1>uh you know, mass grades and so on. Um, there

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<v Speaker 1>is a lot of international attention. There are a lot

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<v Speaker 1>of international donors. Um they you know, if they are

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<v Speaker 1>able to open doors and to get help in a

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<v Speaker 1>way that a lot of other places in Ukraine that

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<v Speaker 1>nobody has ever heard of can't. So in one sense

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<v Speaker 1>they're quite lucky. But even there, uh you know, they

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<v Speaker 1>they fifty percent of businesses are still closed. People can't

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<v Speaker 1>get jobs. The deputy mayor that I was talking to,

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<v Speaker 1>not a great dynamic woman, was saying that, uh, she

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<v Speaker 1>is hiring all kinds of hopeless the overqualified people to

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<v Speaker 1>work in the you know, with her and the administration

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<v Speaker 1>in the city hall, because they can't get any other work.

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<v Speaker 1>And and samaries are lower than new work. Before the war,

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<v Speaker 1>public fatories were never very high, and yet people are

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<v Speaker 1>willing to come and work. Okay, Mark, can you take

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<v Speaker 1>us back to the Ango studio because it still gives

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<v Speaker 1>me chills a little bit, and I just want to

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<v Speaker 1>hear about what why why tango and what it's done

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<v Speaker 1>for those that you spoke with, Mark, Just so you know,

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<v Speaker 1>we've got about in a a minute. Okay, So it's the

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<v Speaker 1>really extraordinary thing about the tangle was that these are

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<v Speaker 1>all beginners, and they are mostly women who came back

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<v Speaker 1>and they are looking for ways of thinking about anything

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<v Speaker 1>else other than you know, the grind of life and

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<v Speaker 1>the trauma and everything else. And this is a way

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<v Speaker 1>that they found to do it that if you if

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<v Speaker 1>they have to just focus on their bodies and just

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<v Speaker 1>focus on you know, moving your feet the right way. Um,

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<v Speaker 1>that for a couple of outs at least, that's the

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<v Speaker 1>only thing that they think about. Uh. And uh, it

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<v Speaker 1>was really it was uh you know, it's it's not

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<v Speaker 1>literally therapy, it's not clinical, but it is something that

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<v Speaker 1>they found to kind of make life more livable. Well,

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<v Speaker 1>as you say in your story about for two hours

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<v Speaker 1>twice week, the dancers leave those horrors behind and we

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<v Speaker 1>can only just imagine, uh, in that break that that

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<v Speaker 1>gives them. Mark Champion, thank you so much. We've really

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<v Speaker 1>been appreciate you reporting on all of this. Senior reporter

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<v Speaker 1>for International Affairs at Bloomberg News, joining us on the

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<v Speaker 1>phone from London. This story you can find at Bloomberg

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<v Speaker 1>dot com, Slash business Week, and of course our thanks

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<v Speaker 1>to Joel Webber, editor of Bloomberg Business Week, joining us

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<v Speaker 1>here in our Interactive Brokers studio. You're listening to Bloomberg

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<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes. Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. I gotta say, how did you

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<v Speaker 1>do a presentation for someone? And we're talking about Bloomberg,

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<v Speaker 1>And I said, one of the things I really do

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<v Speaker 1>love about Bloomberg is how wide and deep we are

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<v Speaker 1>in terms of scope, in terms of news coverage. You

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<v Speaker 1>can go anywhere in the globe and find a reporter

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<v Speaker 1>to talk about who have boots on the ground and

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<v Speaker 1>really under a understanding story. And lucky for us, we

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<v Speaker 1>have a colleague who's normally in Hong Kong, but she's

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<v Speaker 1>in New York this week. We're very pleased to have

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<v Speaker 1>with a Sophia Horte Coast. She's chief China Markets correspondent

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<v Speaker 1>for Bloomberg near She's based on Hong Kong Bureau. Yeah,

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<v Speaker 1>but she's with us right now in the Bloomberg Interactive

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<v Speaker 1>Broker's Studio. She's been here in New York for a

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<v Speaker 1>little over a week. So if you're good to have

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<v Speaker 1>you with us this afternoon. We want to talk China markets.

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<v Speaker 1>We want to talk about what happened over the weekend

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<v Speaker 1>in China. But first I want an update from you

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<v Speaker 1>about what things are like in Hong Kong right now,

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<v Speaker 1>because there's been some big changes over the last couple

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<v Speaker 1>of years. Sure, I actually moved there m almost five

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<v Speaker 1>years ago. Now it's coming up to five years in January,

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<v Speaker 1>and what what period it's been. I mean, when I

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<v Speaker 1>moved there in thousand eighteen, Hong Kong was kind of

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<v Speaker 1>the the Wild East, as it were, and it was

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<v Speaker 1>it was the freest city in China. It is at

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<v Speaker 1>the end of the day, still a Chinese city, even

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<v Speaker 1>though it has its own independent structures, independent systems. UM

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<v Speaker 1>and the erosion of those independent systems is really really

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<v Speaker 1>common to play in the five years that I've been there.

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<v Speaker 1>But also UM and we were talking about this during

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<v Speaker 1>the break. I mean, COVID zero was such a huge

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<v Speaker 1>thing in Hong Kong. And when I say was should say,

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<v Speaker 1>I should really say it is? I mean, you still

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<v Speaker 1>have to wear a mask every every single day or

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<v Speaker 1>wherever you are even outside in Hong Kong. So I

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<v Speaker 1>mean for me here, it's it's wild that you can

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<v Speaker 1>just walk around the street and show your face and

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<v Speaker 1>can see people smiling. Um. But really, I mean that

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<v Speaker 1>was smiling in New York. I saw people smile. Maybe

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<v Speaker 1>I just smile everyone. People smile back. Maybe they think

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<v Speaker 1>I'm weird, Yeah exactly, No, but but really smile. Okay yeah,

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<v Speaker 1>Carol's um, but no, but but really, I mean my

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<v Speaker 1>point is that, yes, the protests were hard on the city,

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<v Speaker 1>the aftermath of that national security law that came into play,

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<v Speaker 1>that was obviously very very controversial, But it was really

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<v Speaker 1>this year that you saw people just throwing in the

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<v Speaker 1>talent saying I want to leave. Um. I mean February

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<v Speaker 1>you had the stories that you heard here of parents

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<v Speaker 1>being separated from the children. That's all true, that happened. Um.

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<v Speaker 1>I mean, you would go into the hospital system if

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<v Speaker 1>you tested positive for COVID, and you really had to

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<v Speaker 1>think about maybe not leaving for at least fifty days

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<v Speaker 1>because you have to test negative so many times. So

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<v Speaker 1>people did leave and and a lot of them didn't

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<v Speaker 1>come back. The brain drain was extremely severe, so Sofia

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<v Speaker 1>like when we think about um the next tenure of

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<v Speaker 1>President g and there's a lot of news that came

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<v Speaker 1>out over the weekend. We've been talking about it all week.

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<v Speaker 1>So this will be his third term. You know, what

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<v Speaker 1>kind of China is it going forward? You know, coming

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<v Speaker 1>after decades of being a market that everybody wanted to

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<v Speaker 1>be a part of and to be able to tap

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<v Speaker 1>into that, you know, growing domestic home base, the one

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<v Speaker 1>billion plus population. So how should global investors think of

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<v Speaker 1>China going forward? I think there was a lot of

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<v Speaker 1>expectation and hope that during the Party Congress there would

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<v Speaker 1>be any any kind of signal, any kind of signal

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<v Speaker 1>or or because you know, when it comes to China,

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<v Speaker 1>it's all about signals. It's never straightforward reading what's happen

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<v Speaker 1>penning in China, that there would be some kind of

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<v Speaker 1>pivot from Shi jumping, or at least a government that

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<v Speaker 1>was more pragmatic and more focused on growth and again

0:12:08.120 --> 0:12:11.360
<v Speaker 1>looking at the economy. Uh instead of um, you know,

0:12:11.400 --> 0:12:15.360
<v Speaker 1>prioritizing Si jimping thought um but stead they delayed right GDP,

0:12:15.480 --> 0:12:17.400
<v Speaker 1>which was kind of like blew your mind. Yeah, So

0:12:17.480 --> 0:12:19.200
<v Speaker 1>though there is kind of a there might be a

0:12:19.240 --> 0:12:22.960
<v Speaker 1>boring explanation to that that people actually need to physically

0:12:23.040 --> 0:12:25.640
<v Speaker 1>sign off on those reports, and there might be a

0:12:25.679 --> 0:12:29.200
<v Speaker 1>COVID zero element there that the people who needed to

0:12:29.200 --> 0:12:32.960
<v Speaker 1>to stamp them couldn't couldn't physically do that. UM. But

0:12:33.080 --> 0:12:35.120
<v Speaker 1>obviously it adds to the whole noise, in the whole

0:12:35.200 --> 0:12:39.040
<v Speaker 1>uncertainty around where China's priorities are in terms of growth.

0:12:39.280 --> 0:12:41.480
<v Speaker 1>And what She Jumping really made clear in the past

0:12:41.520 --> 0:12:46.480
<v Speaker 1>two years is that UM communists the Communist Party's policies.

0:12:46.760 --> 0:12:49.320
<v Speaker 1>And when when we say the Communist Party nowadays, it

0:12:49.440 --> 0:12:52.200
<v Speaker 1>really does mean Si Jimping. I mean, he's not called

0:12:52.240 --> 0:12:55.720
<v Speaker 1>the Chairman of Everything for no reason. UM. And that

0:12:56.200 --> 0:13:01.559
<v Speaker 1>trumps everything. It trumps economic growth, it trumps pragmatism, it

0:13:01.760 --> 0:13:05.959
<v Speaker 1>trumps UM you know, profits by by corporates and by

0:13:05.960 --> 0:13:08.719
<v Speaker 1>the China's biggest companies, and it trumps the markets. I

0:13:08.760 --> 0:13:12.520
<v Speaker 1>mean the sell off that we saw in in Chinese

0:13:12.520 --> 0:13:15.520
<v Speaker 1>financial markets, not just this year but last year. Importantly,

0:13:16.040 --> 0:13:19.720
<v Speaker 1>that was all down to policy. And that's something that

0:13:19.760 --> 0:13:21.839
<v Speaker 1>I think would never happen in a place like the US.

0:13:21.960 --> 0:13:27.000
<v Speaker 1>You know, if if Biden saw financial markets tanking because

0:13:27.040 --> 0:13:30.280
<v Speaker 1>of policies, UM, you know that his government brought out

0:13:30.320 --> 0:13:32.000
<v Speaker 1>there would be a kind of rollback, and we're seeing

0:13:32.000 --> 0:13:34.160
<v Speaker 1>that in the UK now, I mean less trust is

0:13:34.240 --> 0:13:38.000
<v Speaker 1>rolling back policies because of the market reaction. Shijiping didn't

0:13:38.200 --> 0:13:40.520
<v Speaker 1>do that and didn't do that, really stuck to those

0:13:40.640 --> 0:13:43.680
<v Speaker 1>damaging policies for for for two years. But at the

0:13:43.720 --> 0:13:46.520
<v Speaker 1>same time and really unfortunately about a minute left, but

0:13:47.040 --> 0:13:49.160
<v Speaker 1>there are there was also at the same time policies

0:13:49.200 --> 0:13:51.640
<v Speaker 1>that they said certain I guess Chinese regulators were talking

0:13:51.679 --> 0:13:54.880
<v Speaker 1>about ways to prop up the Chinese equity markets. So

0:13:54.920 --> 0:13:57.880
<v Speaker 1>sometimes it feels like mixed signals. It's mixed sALS. I

0:13:57.880 --> 0:14:00.840
<v Speaker 1>mean it is. It is kind of invest as much

0:14:00.880 --> 0:14:04.200
<v Speaker 1>as you like from you know, China is still does

0:14:04.200 --> 0:14:07.400
<v Speaker 1>still want foreign capital inside its markets. It's still wants

0:14:07.400 --> 0:14:11.240
<v Speaker 1>to roll out the red carpet for um capital to

0:14:11.280 --> 0:14:14.160
<v Speaker 1>come into China. It needs that capital, but it's very

0:14:14.240 --> 0:14:17.120
<v Speaker 1>much on China's terms. That capital can't go everywhere. It

0:14:17.160 --> 0:14:19.800
<v Speaker 1>can't go um you know, to kind of big tech

0:14:19.920 --> 0:14:22.280
<v Speaker 1>or two streaming companies for example. He needs to go

0:14:22.760 --> 0:14:26.680
<v Speaker 1>where she jumpin. C's are the biggest policy priorities for

0:14:26.720 --> 0:14:30.360
<v Speaker 1>the future, and that's green, that's high tech, that's AI

0:14:30.480 --> 0:14:33.640
<v Speaker 1>that's chip making. China wants that kind of growth and

0:14:33.720 --> 0:14:36.640
<v Speaker 1>not the you know, the kind of big tech or

0:14:36.720 --> 0:14:41.520
<v Speaker 1>property market growth of the past decade. It's really fascinating. Hey,

0:14:41.640 --> 0:14:43.520
<v Speaker 1>just have like fifteen seconds left. Sofia, do you ever

0:14:43.600 --> 0:14:47.960
<v Speaker 1>envision at COVID zero policy going away or easing at all? Uh? Well,

0:14:48.120 --> 0:14:51.560
<v Speaker 1>it can't last forever, is my conclusion, but it can

0:14:51.640 --> 0:14:54.120
<v Speaker 1>last for a very long time. All right, there, it

0:14:54.240 --> 0:14:57.440
<v Speaker 1>is big thank you to Sofia Rtea E. Coasta. She's

0:14:57.480 --> 0:15:00.880
<v Speaker 1>chief China Markets correspondent for Bloomberg New is usually based

0:15:00.880 --> 0:15:02.920
<v Speaker 1>in our Hong Kong bureau, but with us in the

0:15:03.000 --> 0:15:05.800
<v Speaker 1>Bloomberg Interactive Brokers studio from Hong Kong. It's not like

0:15:05.800 --> 0:15:07.920
<v Speaker 1>there's a time difference or anything. It's bedtime. It's like

0:15:07.920 --> 0:15:10.040
<v Speaker 1>the middle of the night. There, come back, come back,

0:15:10.080 --> 0:15:12.120
<v Speaker 1>come back to New York and I love to continue

0:15:12.160 --> 0:15:14.720
<v Speaker 1>and talk more with you. Our thanks to Sophia. All right,

0:15:14.720 --> 0:15:17.680
<v Speaker 1>you're listening in watching Bloomberg Business Week. This is Bloomberg Radio.

0:15:19.400 --> 0:15:23.480
<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Bloomberg

0:15:23.520 --> 0:15:27.480
<v Speaker 1>Quick Takes. Tim Stinovic on Bloomberg Radio. We gotta read

0:15:27.480 --> 0:15:29.400
<v Speaker 1>on the economy thanks to the FED Beige Book. We

0:15:29.400 --> 0:15:32.080
<v Speaker 1>did that at the top of our broadcast and keep

0:15:32.120 --> 0:15:34.760
<v Speaker 1>it only. There are two FED meetings left in two

0:15:34.760 --> 0:15:37.880
<v Speaker 1>we're talking about in November and December. We're very pleased

0:15:37.880 --> 0:15:39.720
<v Speaker 1>with us. A tap with us this afternoon, Chris Ansy,

0:15:39.760 --> 0:15:41.760
<v Speaker 1>senior editor for Bloomberg News, who joins us on the

0:15:41.760 --> 0:15:44.920
<v Speaker 1>phone from Boston. Chris, it's interesting because we got some

0:15:45.200 --> 0:15:48.000
<v Speaker 1>data from the Federal Reserve earlier today in the Beige Book.

0:15:48.000 --> 0:15:49.200
<v Speaker 1>I don't want to call it data, but it was

0:15:49.400 --> 0:15:52.560
<v Speaker 1>anecdotes about what you know, the country is seeing in

0:15:52.560 --> 0:15:55.280
<v Speaker 1>different or with the Federal Reserve is seeing in different districts,

0:15:55.320 --> 0:15:57.680
<v Speaker 1>and we saw a little bit of a cooling. Sort

0:15:57.720 --> 0:16:01.600
<v Speaker 1>of difficult to kind square that with the CPI data

0:16:01.640 --> 0:16:04.080
<v Speaker 1>that we got last week, but it always all raises

0:16:04.080 --> 0:16:06.280
<v Speaker 1>a big question about, you know what, the Fed hiking

0:16:06.360 --> 0:16:10.120
<v Speaker 1>rates so aggressively right now, why aren't we seeing it

0:16:10.240 --> 0:16:13.040
<v Speaker 1>really play out when it comes to tightening financial conditions

0:16:13.040 --> 0:16:17.280
<v Speaker 1>at least bringing down inflation. Yeah, that's uh, that's a

0:16:17.320 --> 0:16:20.520
<v Speaker 1>good question. Uh. And uh, you know, we look at

0:16:20.720 --> 0:16:24.480
<v Speaker 1>financial markets. Uh, we've got a beer market in stocks,

0:16:24.600 --> 0:16:28.720
<v Speaker 1>We've got an historic beer market in bonds. We've got

0:16:28.920 --> 0:16:32.479
<v Speaker 1>a super strong dollar. All of these kinds of signs

0:16:33.080 --> 0:16:39.080
<v Speaker 1>are screaming, uh, major reaction to the federal reserves, aggressive tightening.

0:16:39.320 --> 0:16:42.120
<v Speaker 1>But when we look at the actual uh you know,

0:16:42.200 --> 0:16:47.720
<v Speaker 1>economic data, we don't see any major problems here. Even

0:16:48.200 --> 0:16:51.200
<v Speaker 1>you know, this morning's housing starts. Uh, they came off

0:16:51.240 --> 0:16:54.360
<v Speaker 1>a bit in September, but the level of housing starts

0:16:55.000 --> 0:16:58.520
<v Speaker 1>is still above where it was before COVID. Uh. We

0:16:58.560 --> 0:17:03.960
<v Speaker 1>look at yesterday's industrial production figure, Uh, it handily beat forecasts. Uh.

0:17:04.000 --> 0:17:09.160
<v Speaker 1>And uh, the percentage of factory capacity that's in use

0:17:09.320 --> 0:17:13.080
<v Speaker 1>is at a multi decade high. Um. Job games are

0:17:13.119 --> 0:17:16.239
<v Speaker 1>still going pretty well. So uh. You know you were

0:17:16.280 --> 0:17:21.520
<v Speaker 1>referring before to the jargon that economists use these long lags. Uh,

0:17:21.720 --> 0:17:23.919
<v Speaker 1>they aren't that variable right now, I got to say,

0:17:24.040 --> 0:17:27.600
<v Speaker 1>but there are these long lags between Fed policy action

0:17:27.800 --> 0:17:31.080
<v Speaker 1>and fundamental turns in the economy. Chris, I was trying

0:17:31.080 --> 0:17:34.240
<v Speaker 1>to get uh tim to sing Long and Winding Road

0:17:34.600 --> 0:17:36.280
<v Speaker 1>by the Beatles came into my head when I was

0:17:36.280 --> 0:17:39.000
<v Speaker 1>reading long invariable Lags. I don't know why, Yeah, like

0:17:39.040 --> 0:17:40.879
<v Speaker 1>it just as kind of a one of my least

0:17:40.920 --> 0:17:43.160
<v Speaker 1>favorite Beatles songs. I haven't say, that's why I don't

0:17:43.160 --> 0:17:44.400
<v Speaker 1>want to sing a carol. I don't want to send

0:17:44.720 --> 0:17:49.119
<v Speaker 1>a favorite one. Okay, UM, so soon we're going to

0:17:49.160 --> 0:17:54.119
<v Speaker 1>be singing help nicely done, nicely done? Well you know

0:17:54.160 --> 0:17:58.600
<v Speaker 1>in your writing today, um, in the Bloomberg New Economy Daily,

0:17:58.680 --> 0:18:01.680
<v Speaker 1>because you you mentioned tourists who's got a story out

0:18:01.720 --> 0:18:07.200
<v Speaker 1>about the report last week regarding central banks and how

0:18:07.240 --> 0:18:12.040
<v Speaker 1>they have now quote revised down significantly end quote their

0:18:12.160 --> 0:18:14.479
<v Speaker 1>estimate of where the U S economy speed limit is.

0:18:14.800 --> 0:18:21.240
<v Speaker 1>The significance of that, So that is significant because it

0:18:21.320 --> 0:18:24.920
<v Speaker 1>means if the economy is kind of trend growth rate

0:18:25.800 --> 0:18:29.320
<v Speaker 1>is lower than it was, it means that all of

0:18:29.359 --> 0:18:33.240
<v Speaker 1>these indicators that we get uh don't need to be

0:18:33.480 --> 0:18:38.960
<v Speaker 1>too hot to trigger inflation. That means that the economy

0:18:39.200 --> 0:18:42.879
<v Speaker 1>is going to react in a more inflationary way uh

0:18:42.960 --> 0:18:47.720
<v Speaker 1>to just small opticks in economic activity. Uh. And so

0:18:47.760 --> 0:18:51.240
<v Speaker 1>it makes it all the harder to ring inflation out

0:18:51.240 --> 0:18:54.359
<v Speaker 1>of the system. Uh. And you know we meant just

0:18:54.480 --> 0:19:00.760
<v Speaker 1>mentioned industrial output. Yesterday after that report, Goldman sacked economists

0:19:00.800 --> 0:19:05.880
<v Speaker 1>came out and up to their running calculation for third

0:19:05.960 --> 0:19:09.240
<v Speaker 1>quarter g d P to two point four percent, now

0:19:09.280 --> 0:19:12.600
<v Speaker 1>two point four percent is above everybody's estimate of the

0:19:12.720 --> 0:19:16.040
<v Speaker 1>U S trend. So if the US is clocking that

0:19:16.160 --> 0:19:20.640
<v Speaker 1>kind of growth pacee, it just means more inflationary pressure

0:19:20.960 --> 0:19:23.919
<v Speaker 1>and more work for the Federal Reserve to do to

0:19:23.960 --> 0:19:26.000
<v Speaker 1>bring it down. So what does this all mean in

0:19:26.000 --> 0:19:27.720
<v Speaker 1>the last minute that we have with you, Chris, for

0:19:27.960 --> 0:19:29.960
<v Speaker 1>the path of rate hikes going forward? I mean we're

0:19:29.960 --> 0:19:34.920
<v Speaker 1>thinking for November obviously, what about December? What about what

0:19:35.000 --> 0:19:39.840
<v Speaker 1>cash car? He said yesterday? Uh? How are you reading

0:19:39.840 --> 0:19:44.399
<v Speaker 1>into it more and more and more looking at this

0:19:44.480 --> 0:19:48.840
<v Speaker 1>whole time? Well, it means a hard day's night for

0:19:49.080 --> 0:19:53.480
<v Speaker 1>Mr Powell and his colleague, that's for sure. But you

0:19:53.680 --> 0:19:55.960
<v Speaker 1>know what I think is that, you know, uh Anna

0:19:56.040 --> 0:20:00.959
<v Speaker 1>Wong and Bluebrig Economics was pretty prescient predicting, you know,

0:20:01.000 --> 0:20:04.880
<v Speaker 1>a five percent policy rate next year. Uh. And it's

0:20:04.920 --> 0:20:10.440
<v Speaker 1>a call that she's increasingly uh that is increasingly shared

0:20:10.440 --> 0:20:13.200
<v Speaker 1>by others. All right, well you work in yellow submarine

0:20:13.240 --> 0:20:15.919
<v Speaker 1>next time, and uh, you are then going to be

0:20:16.040 --> 0:20:19.440
<v Speaker 1>my favorite person. I'm gonna be totally in awe of you, Chris,

0:20:19.480 --> 0:20:22.160
<v Speaker 1>more than I am already. Um, Chris, thank you so much,

0:20:22.200 --> 0:20:24.840
<v Speaker 1>really appreciate it really fits into our coverage here of

0:20:24.880 --> 0:20:27.159
<v Speaker 1>Beige Book and just all things fed and especially as

0:20:27.200 --> 0:20:29.840
<v Speaker 1>we get ready for that Bloomberg exclusive with Jim Buller,

0:20:29.920 --> 0:20:31.879
<v Speaker 1>the president of the St. Louis Fed Our Thanks to

0:20:31.920 --> 0:20:34.800
<v Speaker 1>Bloomberg New Senior Editor Chris Anty and who also knows

0:20:34.880 --> 0:20:38.400
<v Speaker 1>his Bloomberg Bloomberg songs, I should say Beatles songs really well.

0:20:38.640 --> 0:20:41.760
<v Speaker 1>Writing in the Bloomberg New Economy Daily. You're listening to

0:20:41.880 --> 0:20:45.840
<v Speaker 1>Bloomberg Business Week with Carol Messer and Bloomberg Quick Takes.

0:20:45.920 --> 0:20:50.920
<v Speaker 1>Tim Stinovic on Bloomberg Radio talking about Netflix throughout the day,

0:20:50.960 --> 0:20:55.320
<v Speaker 1>Shares just off their high, still up about surging as

0:20:55.320 --> 0:20:58.800
<v Speaker 1>a subscriber growth signaling the worst is over. It added

0:20:59.000 --> 0:21:01.520
<v Speaker 1>two point forty one allion customers in the third quarter,

0:21:01.600 --> 0:21:05.600
<v Speaker 1>exceeding internal forecast as well as expectations on Wall Street.

0:21:06.000 --> 0:21:08.080
<v Speaker 1>Well chairman, president, co CEO, and of course the co

0:21:08.119 --> 0:21:10.679
<v Speaker 1>founder of Netflix. We're talking about read Hastings Winging on

0:21:10.720 --> 0:21:13.720
<v Speaker 1>the conference call last night. He too, issuing a bit

0:21:13.720 --> 0:21:16.840
<v Speaker 1>of a sigh of relief. Check it out. Well, thank god,

0:21:16.920 --> 0:21:20.600
<v Speaker 1>we're done with shrinking quarters. So it's a big feeling

0:21:20.680 --> 0:21:23.920
<v Speaker 1>of we're back to the positivity. We still got f X,

0:21:24.119 --> 0:21:27.040
<v Speaker 1>so that's a huge hit, you know, as we've explained,

0:21:27.119 --> 0:21:30.400
<v Speaker 1>So that's not going to go away. Um, but other

0:21:30.480 --> 0:21:33.720
<v Speaker 1>than that, all the stars are lining up very well

0:21:33.800 --> 0:21:38.440
<v Speaker 1>for us. That was Netflix co founder co CEO, Read

0:21:38.480 --> 0:21:41.520
<v Speaker 1>Hastings and chairman as well, from the company's conference call

0:21:41.600 --> 0:21:45.040
<v Speaker 1>following Tuesday's earnings results. We've got a great voice with us.

0:21:45.200 --> 0:21:48.680
<v Speaker 1>Geta Rananathan is technology and media analysts for Bloomberg Intelligence.

0:21:48.720 --> 0:21:52.280
<v Speaker 1>She joins us on Zoom from our Princeton, New Jersey bureau. GA.

0:21:52.320 --> 0:21:55.200
<v Speaker 1>Great to have you with us. So is it true?

0:21:55.320 --> 0:21:58.480
<v Speaker 1>I mean, are we should Read Hastings actually be breathing

0:21:58.480 --> 0:22:00.840
<v Speaker 1>a sigh of relief here? Is you know, one quarter

0:22:00.920 --> 0:22:04.840
<v Speaker 1>does not change everything, does it. Yeah, that's a great question.

0:22:04.880 --> 0:22:08.200
<v Speaker 1>But I think we're back on track here finally. Um.

0:22:08.240 --> 0:22:10.960
<v Speaker 1>You know, there was so much I think what had

0:22:11.000 --> 0:22:13.280
<v Speaker 1>happened earlier in this year was this kind of perfect

0:22:13.320 --> 0:22:16.160
<v Speaker 1>storm of all negatives, right, whether it was the COVID hangover,

0:22:16.240 --> 0:22:19.959
<v Speaker 1>whether it was increasing subscriber uh you know, competition from

0:22:20.000 --> 0:22:23.520
<v Speaker 1>other rival streaming services, whether it was the COVID log jam,

0:22:23.960 --> 0:22:27.280
<v Speaker 1>you know, causing all the production delays. It really kind

0:22:27.280 --> 0:22:30.920
<v Speaker 1>of everything went wrong for Netflix at at the wrong time, right,

0:22:30.960 --> 0:22:34.040
<v Speaker 1>and Um, you know, finally we're seeing some green shoots here,

0:22:34.240 --> 0:22:37.399
<v Speaker 1>so they have a good trajectory in place. I mean,

0:22:37.480 --> 0:22:41.399
<v Speaker 1>make no mistake, this is still a model that is maturing,

0:22:41.480 --> 0:22:45.080
<v Speaker 1>so we're not going to see those explosive subscriber gains anymore.

0:22:45.640 --> 0:22:49.159
<v Speaker 1>But there are some catalysts in place which tells us

0:22:49.240 --> 0:22:53.399
<v Speaker 1>that they do have a sustainable path to revenue reacceleration

0:22:53.720 --> 0:22:57.159
<v Speaker 1>as well as opening up the market to you know,

0:22:57.440 --> 0:23:00.200
<v Speaker 1>to reach a much broader audience with this new add

0:23:00.240 --> 0:23:02.760
<v Speaker 1>tear that they're coming up with, which is priced really aggressively.

0:23:02.760 --> 0:23:05.520
<v Speaker 1>In my view, hey, listen, will will be as excited

0:23:05.560 --> 0:23:08.480
<v Speaker 1>with Netflix that that add to your story? Wasn't part

0:23:08.520 --> 0:23:12.520
<v Speaker 1>of it? Right now? Geta in your in your view, yeah,

0:23:12.560 --> 0:23:14.760
<v Speaker 1>I don't think so. I think we we definitely needed it.

0:23:15.119 --> 0:23:19.000
<v Speaker 1>Wasn't just reversal of subscriber losses, right, we need something

0:23:19.640 --> 0:23:20.960
<v Speaker 1>at the end of the day, you know, this is

0:23:21.000 --> 0:23:23.720
<v Speaker 1>a subscribe This is pretty much a subscriber story. Yes,

0:23:23.760 --> 0:23:26.200
<v Speaker 1>they're trying to shift, They're trying to pivot away from

0:23:26.240 --> 0:23:29.240
<v Speaker 1>just that hyper focus on subscribers to other financial metrics.

0:23:29.240 --> 0:23:31.399
<v Speaker 1>We're seeing that they're they're going to even stop issuing

0:23:31.400 --> 0:23:35.200
<v Speaker 1>subscriber guidance, but still at the very core of the story,

0:23:35.280 --> 0:23:37.479
<v Speaker 1>it is a subscriber story, and so you do need

0:23:37.560 --> 0:23:41.280
<v Speaker 1>that add heere for kind of boosting those subscriber numbers,

0:23:41.359 --> 0:23:44.439
<v Speaker 1>especially in a lot of the developing economies. Alright, So

0:23:44.440 --> 0:23:46.280
<v Speaker 1>we're rebummed out that they didn't give some kind of

0:23:46.280 --> 0:23:48.600
<v Speaker 1>a forecast. Were you expecting that from them or were

0:23:48.600 --> 0:23:53.160
<v Speaker 1>you expecting to get some kind of guy So they

0:23:53.240 --> 0:23:55.639
<v Speaker 1>did give us a forecast for four Q and and

0:23:55.680 --> 0:23:59.520
<v Speaker 1>the good news is the forecast was actually above consensus estimates. Uh,

0:23:59.560 --> 0:24:02.000
<v Speaker 1>there's also potential upside because they didn't really bake in

0:24:02.080 --> 0:24:06.000
<v Speaker 1>anything from the AD model. Given that it's still early days,

0:24:06.520 --> 0:24:08.280
<v Speaker 1>what's going to happen is going here? Okay, that they

0:24:08.280 --> 0:24:10.159
<v Speaker 1>didn't break out like in terms of a forecast for

0:24:10.200 --> 0:24:12.880
<v Speaker 1>the AD model, that's okay, Yeah, No, I think that's okay.

0:24:12.880 --> 0:24:15.040
<v Speaker 1>I think it's it's still really really early days. It's

0:24:15.080 --> 0:24:16.880
<v Speaker 1>it's very hard to say how that's going to pan out.

0:24:17.359 --> 0:24:19.280
<v Speaker 1>I think what they're trying to do now is obviously

0:24:19.280 --> 0:24:21.760
<v Speaker 1>really shift focus away from you know, kind of just

0:24:21.800 --> 0:24:25.360
<v Speaker 1>that hyper focus on subscriber editions quarter and quarter out.

0:24:25.800 --> 0:24:28.920
<v Speaker 1>And remember every time they do report those quarterly ads,

0:24:28.960 --> 0:24:30.919
<v Speaker 1>we we do see huge swings in the stock, so

0:24:30.960 --> 0:24:32.560
<v Speaker 1>I think, what, this is a good thing. I think

0:24:32.560 --> 0:24:34.760
<v Speaker 1>it's actually a positive that they're not going to do

0:24:34.800 --> 0:24:37.639
<v Speaker 1>this because I think it reduces the volatility a little bit. Otherways,

0:24:37.680 --> 0:24:40.360
<v Speaker 1>there's just so much drama, you know, every time they

0:24:40.400 --> 0:24:45.200
<v Speaker 1>report quarterly numbers. Quita, how important was content in this quarter?

0:24:45.440 --> 0:24:47.800
<v Speaker 1>Because we got I mean, it's kind of a funny

0:24:47.840 --> 0:24:50.119
<v Speaker 1>question to ask because Netflix is all content, right, but

0:24:50.400 --> 0:24:54.320
<v Speaker 1>you know, people will quit. They've learned if they don't

0:24:54.720 --> 0:24:57.160
<v Speaker 1>always have something that they want to watch. We saw

0:24:57.680 --> 0:25:01.399
<v Speaker 1>Stranger Things the new season. Uh, they released the Korean

0:25:01.440 --> 0:25:05.879
<v Speaker 1>smash hit Extraordinary, Attorney Woo, some movies Gray Man and

0:25:05.920 --> 0:25:10.000
<v Speaker 1>Purple Hearts. How important was that to the blockbuster number

0:25:10.040 --> 0:25:11.719
<v Speaker 1>that we saw yesterday? Did you guys watch any of that?

0:25:11.800 --> 0:25:15.080
<v Speaker 1>Did you watch any that I did? I did. I'm

0:25:15.119 --> 0:25:17.720
<v Speaker 1>a big Stranger Things fans, so yeah, I watched it multiple.

0:25:17.920 --> 0:25:20.080
<v Speaker 1>You can only say it's part of your job. You

0:25:20.359 --> 0:25:24.040
<v Speaker 1>have to do it. I'm just working here, okay, But

0:25:24.280 --> 0:25:26.800
<v Speaker 1>I know, I mean, I think it's so much of

0:25:26.920 --> 0:25:30.440
<v Speaker 1>the story really banks on content and what was really

0:25:30.480 --> 0:25:33.560
<v Speaker 1>interesting I think in their investor letter, Tim and Carroll Is.

0:25:33.560 --> 0:25:35.639
<v Speaker 1>They kind of showed us some of their pieces of content.

0:25:35.640 --> 0:25:37.760
<v Speaker 1>They showed us engagement and they said that their you know,

0:25:37.800 --> 0:25:41.040
<v Speaker 1>engagement on the Netflix platform is way above their rival services,

0:25:41.040 --> 0:25:43.159
<v Speaker 1>whether it's an Amazon Prime, whether it's a Disney Plus.

0:25:43.760 --> 0:25:46.040
<v Speaker 1>And then they showed us like the Google search trends

0:25:46.160 --> 0:25:48.200
<v Speaker 1>for you know, their latest hit, which is the Jeffrey

0:25:48.240 --> 0:25:50.520
<v Speaker 1>Dahmer Show, and they and they compared that to both

0:25:50.520 --> 0:25:52.960
<v Speaker 1>House of Dragons from HBO as well as you know

0:25:53.000 --> 0:25:55.200
<v Speaker 1>a Lot of the Rings, which was the big splash

0:25:55.240 --> 0:26:00.359
<v Speaker 1>from Amazon. Sign similarities in those stories. No similar these

0:26:00.480 --> 0:26:04.520
<v Speaker 1>no similarities. But it does show that you know, Netflix content,

0:26:04.640 --> 0:26:07.679
<v Speaker 1>once it resonates, resonates and kind of builds that buzz,

0:26:08.440 --> 0:26:11.080
<v Speaker 1>it really becomes like a big hitting title. And that's

0:26:11.119 --> 0:26:13.359
<v Speaker 1>kind of what they're really looking to do. Um, you know,

0:26:13.400 --> 0:26:15.520
<v Speaker 1>not just have a few of these franchises, but kind

0:26:15.520 --> 0:26:19.480
<v Speaker 1>of have multiple many many of these sleeper hits, if

0:26:19.480 --> 0:26:21.640
<v Speaker 1>you will. So what does it mean. I'm just trying

0:26:21.680 --> 0:26:23.320
<v Speaker 1>to make sense of this headline and forgive me if

0:26:23.320 --> 0:26:26.000
<v Speaker 1>you've kind of touched on this stretched then to support

0:26:26.040 --> 0:26:28.960
<v Speaker 1>all advertising demand. Are they saying that they're getting tons

0:26:28.960 --> 0:26:31.119
<v Speaker 1>of it or like, how do you read that? Yeah,

0:26:31.200 --> 0:26:33.159
<v Speaker 1>so they did say they did mention this on the

0:26:33.160 --> 0:26:36.920
<v Speaker 1>call yesterday. They said that advertisers are absolutely wanting to

0:26:36.960 --> 0:26:41.000
<v Speaker 1>get on the Netflix platform. And we're not surprised. I mean,

0:26:41.080 --> 0:26:44.520
<v Speaker 1>this is, you know, a premium experience. If you just

0:26:44.560 --> 0:26:46.280
<v Speaker 1>kind of took a look at one of the ads

0:26:46.320 --> 0:26:48.480
<v Speaker 1>that they debuted, it was actually for their new show

0:26:48.760 --> 0:26:51.399
<v Speaker 1>Emily in Paris, and just to look in the feel

0:26:51.440 --> 0:26:53.320
<v Speaker 1>of things, you know, and just to look in the

0:26:53.359 --> 0:26:55.480
<v Speaker 1>feel of the ad is so different from what you

0:26:55.600 --> 0:26:59.520
<v Speaker 1>normally watch. Right. It's stylish, it's engaging, it's modern. It

0:26:59.600 --> 0:27:02.360
<v Speaker 1>almost feels like it's an integral part of the show. So,

0:27:02.720 --> 0:27:04.200
<v Speaker 1>you know, I think that's what they're gonna do. They're

0:27:04.200 --> 0:27:08.119
<v Speaker 1>going to elevate the ad experience for for all players. Um,

0:27:08.240 --> 0:27:10.800
<v Speaker 1>you know, the creative element is going to be huge,

0:27:11.080 --> 0:27:13.639
<v Speaker 1>and I think advertisers know that. They realize that and

0:27:13.680 --> 0:27:16.480
<v Speaker 1>they want to be on that Netflix platform. Hey, I

0:27:16.480 --> 0:27:20.399
<v Speaker 1>wonder about the people who will be signing up for

0:27:21.000 --> 0:27:24.399
<v Speaker 1>the new version of Netflix, the ad supported version. Are

0:27:24.480 --> 0:27:27.600
<v Speaker 1>Are they saying that it's people who've quit Netflix in

0:27:27.640 --> 0:27:30.880
<v Speaker 1>the past because it's gotten too expensive and they don't

0:27:30.920 --> 0:27:33.080
<v Speaker 1>necessarily have what they want to watch at any given time,

0:27:33.560 --> 0:27:37.560
<v Speaker 1>or are people going to downgrade their memberships for cheaper

0:27:37.560 --> 0:27:41.959
<v Speaker 1>membership options. Yeah, this, this trade down point was was

0:27:42.000 --> 0:27:44.800
<v Speaker 1>brought up multiple times during the calling. What Netflix management

0:27:44.880 --> 0:27:48.080
<v Speaker 1>kept saying is they don't really see a lot of cannibalization.

0:27:48.320 --> 0:27:49.960
<v Speaker 1>So what they're really trying to do with this new

0:27:50.000 --> 0:27:53.439
<v Speaker 1>seven dollar price point, and remember this is historically the

0:27:53.560 --> 0:27:55.920
<v Speaker 1>lowest price point that Netflix has ever priced one of

0:27:55.960 --> 0:27:58.359
<v Speaker 1>its plans that is to kind of really attract a

0:27:58.400 --> 0:28:02.199
<v Speaker 1>whole new market, tap to a whole different demographic, probably

0:28:02.200 --> 0:28:05.080
<v Speaker 1>a slightly lower income demographic that wants to watch Netflix

0:28:05.080 --> 0:28:07.679
<v Speaker 1>but just hasn't been able to afford, you know, maybe

0:28:07.680 --> 0:28:10.439
<v Speaker 1>that the ten dollar price point or even the fifteen

0:28:10.520 --> 0:28:13.919
<v Speaker 1>fifteen fifty the standard uh plan. And so that's what

0:28:13.960 --> 0:28:16.600
<v Speaker 1>they're kind of saying. Although the worry on the street

0:28:16.720 --> 0:28:20.679
<v Speaker 1>is that many many subscribers, maybe even of subscribers, actually

0:28:20.680 --> 0:28:23.639
<v Speaker 1>trade down. I don't personally think that's going to happen,

0:28:23.720 --> 0:28:26.160
<v Speaker 1>because remember this is going to be a lower resolution,

0:28:26.200 --> 0:28:28.879
<v Speaker 1>it's a seven twenty versus your ten a DP. And

0:28:28.920 --> 0:28:30.600
<v Speaker 1>also you're not gonna be able to download all of

0:28:30.640 --> 0:28:33.400
<v Speaker 1>the content. In fact, not even all of the content

0:28:33.560 --> 0:28:36.520
<v Speaker 1>is going to be available on this AD supported plan,

0:28:36.680 --> 0:28:39.600
<v Speaker 1>So I really think maybe the risk of trading down

0:28:39.640 --> 0:28:41.880
<v Speaker 1>is going to be somewhat limited. So in an ideal world,

0:28:41.920 --> 0:28:44.760
<v Speaker 1>they don't lose anybody that's existing kind of members to

0:28:44.840 --> 0:28:47.560
<v Speaker 1>some extenders subscribers, and that they just open up a

0:28:47.560 --> 0:28:49.840
<v Speaker 1>whole new revenue stream, right and new members that maybe

0:28:49.880 --> 0:28:51.960
<v Speaker 1>weren't on it because it was too expensive before. I mean,

0:28:52.040 --> 0:28:57.040
<v Speaker 1>that's that's the dream plan, right exactly, exactly, just opening

0:28:57.080 --> 0:29:00.400
<v Speaker 1>up their addressible market. Yep. But the key when it

0:29:00.440 --> 0:29:02.520
<v Speaker 1>comes to the content not all being available on the

0:29:02.560 --> 0:29:06.200
<v Speaker 1>ad supported tier, that's a function of rights that Netflix has, right,

0:29:06.320 --> 0:29:10.000
<v Speaker 1>they don't. It's not like they're withholding content because people

0:29:10.040 --> 0:29:12.120
<v Speaker 1>aren't paying for the full subscription. Can you explain what's

0:29:12.120 --> 0:29:14.200
<v Speaker 1>going on there? No, that's just because of some of

0:29:14.200 --> 0:29:15.920
<v Speaker 1>the licensing deals that they have in placed. And again,

0:29:15.960 --> 0:29:17.840
<v Speaker 1>it's not a whole lot of content that's not available.

0:29:17.840 --> 0:29:20.840
<v Speaker 1>It's only about ten percent of their entire content catalog

0:29:20.840 --> 0:29:22.360
<v Speaker 1>that's not going to be available. And they said that

0:29:22.400 --> 0:29:25.200
<v Speaker 1>they're working through these licensing rights with some of the

0:29:25.320 --> 0:29:27.280
<v Speaker 1>you know, the third party providers. I think over time

0:29:27.280 --> 0:29:30.200
<v Speaker 1>it will become available, but to begin with, they still

0:29:30.240 --> 0:29:33.000
<v Speaker 1>have to iron out a few wrinkles. Kita, what was

0:29:33.040 --> 0:29:35.440
<v Speaker 1>there anything that with all that we got from Netflix

0:29:35.440 --> 0:29:37.600
<v Speaker 1>and on the call after earnings, was there anything that

0:29:37.640 --> 0:29:39.400
<v Speaker 1>you didn't get answered that you would love to just

0:29:39.520 --> 0:29:41.040
<v Speaker 1>you know, hey, read, can you just tell me a

0:29:41.040 --> 0:29:43.720
<v Speaker 1>little bit more about this? Yeah? I think you know.

0:29:43.800 --> 0:29:46.680
<v Speaker 1>One of the things that we've constantly kind of scratched

0:29:46.680 --> 0:29:48.480
<v Speaker 1>our heads with a little bit has been this whole

0:29:48.480 --> 0:29:50.600
<v Speaker 1>gaming effort. And just today we got this new news

0:29:50.640 --> 0:29:56.240
<v Speaker 1>about them exploring a cloud gaming service potentially, now we

0:29:56.280 --> 0:29:58.760
<v Speaker 1>know that anybody who's kind of for it into that venture,

0:29:58.840 --> 0:30:00.920
<v Speaker 1>it's it's been really challenged, right whether it's been a

0:30:00.920 --> 0:30:03.640
<v Speaker 1>Google Stadium, whether it's been Amazon, they haven't really been

0:30:03.720 --> 0:30:06.080
<v Speaker 1>able to make much headway in that space. And so

0:30:06.120 --> 0:30:09.440
<v Speaker 1>I'm just kind of wondering what exactly Netflix's thought process

0:30:09.640 --> 0:30:13.320
<v Speaker 1>is here. Are they really looking to do something big?

0:30:13.400 --> 0:30:16.600
<v Speaker 1>Do they need to make a big acquisition? Um? You know,

0:30:16.640 --> 0:30:18.320
<v Speaker 1>that's obviously one of the things that I think a

0:30:18.360 --> 0:30:21.840
<v Speaker 1>lot of investors would like to hear more about from them.

0:30:22.000 --> 0:30:24.360
<v Speaker 1>Does this just got about thirty seconds forty seconds left?

0:30:24.440 --> 0:30:27.200
<v Speaker 1>Or does this say anything about from the other streaming

0:30:27.200 --> 0:30:30.320
<v Speaker 1>service that we whether it's Disney's or Amazon, that we

0:30:30.320 --> 0:30:33.720
<v Speaker 1>should be looking out for, just quickly now, just that

0:30:33.800 --> 0:30:36.440
<v Speaker 1>you know, I think the streaming story is back in

0:30:36.480 --> 0:30:38.320
<v Speaker 1>a big way. I think investors are kind of totally

0:30:38.320 --> 0:30:41.000
<v Speaker 1>soured on it, but I think what this tells us

0:30:41.080 --> 0:30:43.280
<v Speaker 1>is that there is a lot of growth left. And

0:30:43.360 --> 0:30:45.440
<v Speaker 1>you know, streamers just have to have to be creative

0:30:45.440 --> 0:30:48.160
<v Speaker 1>in order to monetize all the different revenue streams. Oh

0:30:48.240 --> 0:30:50.800
<v Speaker 1>I know is I get so many different services and

0:30:50.880 --> 0:30:52.520
<v Speaker 1>I can't tell you my time, My husband and I

0:30:52.520 --> 0:30:54.240
<v Speaker 1>are like, what do you want to watch? We can't

0:30:54.280 --> 0:30:58.719
<v Speaker 1>find anything that's crazy. Gita, thank you so much. Our

0:30:58.760 --> 0:31:02.480
<v Speaker 1>Gita ring Nathan. She is Bloomberg Intelligence, Technology and media analysts,

0:31:02.520 --> 0:31:04.760
<v Speaker 1>joining us via zoom from our Princeton, New Jersey. You're

0:31:04.760 --> 0:31:07.680
<v Speaker 1>really a great deep dive into Netflix. The stock still

0:31:07.720 --> 0:31:11.120
<v Speaker 1>up about twelve forgive me in today's trading session. If

0:31:11.120 --> 0:31:12.840
<v Speaker 1>you could only have one, which one would it be?

0:31:16.280 --> 0:31:18.360
<v Speaker 1>Streaming app? I have Apple TV. I really kind of

0:31:18.360 --> 0:31:21.719
<v Speaker 1>like Apple TV. Yeah, we're watching for All Mankind now

0:31:21.720 --> 0:31:24.200
<v Speaker 1>we're on season three. It's really good about one show,

0:31:24.320 --> 0:31:28.280
<v Speaker 1>no one service. What service would you to keep? Probably HBO,

0:31:28.320 --> 0:31:32.560
<v Speaker 1>Max HBO Max. Thanks for listening to Bloomberg Business Week.

0:31:32.680 --> 0:31:36.240
<v Speaker 1>Download the podcast on iTunes, SoundCloud, or Bloomberg dot com,

0:31:36.280 --> 0:31:37.959
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0:31:37.960 --> 0:31:41.000
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0:31:41.160 --> 0:31:42.640
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