1 00:00:03,240 --> 00:00:05,800 Speaker 1: Hello, I'm Michael barn and I'm Scott Sasnik. On this 2 00:00:05,840 --> 00:00:08,440 Speaker 1: weekly podcast, we explore the big money issues in the 3 00:00:08,440 --> 00:00:10,399 Speaker 1: world of sports and talked to some of the biggest 4 00:00:10,400 --> 00:00:13,080 Speaker 1: players in the industry. On this week's show, we talked 5 00:00:13,080 --> 00:00:15,440 Speaker 1: with the president of the New York Yankees, Randy Levine. 6 00:00:15,440 --> 00:00:17,680 Speaker 1: But first, let's look at the top stories of the week. 7 00:00:17,760 --> 00:00:21,640 Speaker 1: Joining us as Bloomberg Business of Sports reporter Evan Noby Williams, 8 00:00:21,720 --> 00:00:27,840 Speaker 1: Let's start with Aaron Judge. All rise, Sorry they're like, 9 00:00:28,280 --> 00:00:30,920 Speaker 1: but that's just a great line. Anyway, he is switching 10 00:00:31,080 --> 00:00:35,080 Speaker 1: from under Armour to Adidas as they call it New 11 00:00:35,159 --> 00:00:39,320 Speaker 1: York Yankee in the Yankee Stadium area or Audi bas 12 00:00:39,360 --> 00:00:42,519 Speaker 1: wherever you are, Uh your thoughts about that? This is 13 00:00:42,960 --> 00:00:45,160 Speaker 1: he just won the Rookie of the Year award last 14 00:00:45,240 --> 00:00:49,520 Speaker 1: year and now he's getting big money to switch. All 15 00:00:49,560 --> 00:00:52,680 Speaker 1: throughout his breakout campaign last year, Aaron Judge said that 16 00:00:52,720 --> 00:00:55,600 Speaker 1: he was not focusing on the off field stuff, the endorsements, 17 00:00:55,640 --> 00:00:58,760 Speaker 1: even though I'm sure tons of companies were asking until 18 00:00:58,800 --> 00:01:01,200 Speaker 1: the off season. This is not his first deal of 19 00:01:01,240 --> 00:01:03,400 Speaker 1: the offseason. It is clear at this point that Aaron 20 00:01:03,480 --> 00:01:07,319 Speaker 1: Judge is a bona fide marketing. Superstar in in in 21 00:01:07,400 --> 00:01:10,640 Speaker 1: baseball and obviously if you're Adidas, this is a pretty 22 00:01:10,720 --> 00:01:16,560 Speaker 1: nice signing. What is it? Wrist bands, cleats, gloves. It's 23 00:01:16,560 --> 00:01:19,440 Speaker 1: a loss under Rummer. If you're in baseball, If you 24 00:01:19,480 --> 00:01:23,720 Speaker 1: want to be in baseball right now, you want who 25 00:01:23,840 --> 00:01:28,400 Speaker 1: Bryce Harper, Aaron Judge one and two. Maybe you can 26 00:01:30,160 --> 00:01:33,520 Speaker 1: in a contract. Well, yeah, you might want. But he 27 00:01:33,840 --> 00:01:38,240 Speaker 1: is the face, the name. Now he's playing with Stanton, 28 00:01:38,360 --> 00:01:42,440 Speaker 1: if they're winning, Judges the place to be and that's 29 00:01:42,440 --> 00:01:45,800 Speaker 1: a that's a good thing for Adidas and a loss 30 00:01:45,920 --> 00:01:50,560 Speaker 1: from Armor because he is not only the mythically big 31 00:01:51,040 --> 00:01:54,920 Speaker 1: this guy is the Ruthian figure of baseball right now. 32 00:01:54,960 --> 00:01:56,800 Speaker 1: And if you want to continue that train of thought, 33 00:01:57,640 --> 00:02:00,360 Speaker 1: other superstars, young guys that you would want in your table. 34 00:02:00,920 --> 00:02:04,160 Speaker 1: Chris Bryant and Carlos Correa of the Cubs and the Astros. 35 00:02:04,400 --> 00:02:06,760 Speaker 1: Those are the other two guys in Adidas stable. So 36 00:02:06,800 --> 00:02:08,840 Speaker 1: look at all the young stars, the young talent in 37 00:02:08,880 --> 00:02:11,560 Speaker 1: baseball right now. Three of the biggest names, if not 38 00:02:11,680 --> 00:02:14,120 Speaker 1: the biggest names, are all part of the Adidas group. 39 00:02:14,400 --> 00:02:16,000 Speaker 1: I'm telling you right now. If they had a poster 40 00:02:16,680 --> 00:02:19,240 Speaker 1: and Carlos Correa was next to Judge. I'd be like, 41 00:02:19,240 --> 00:02:21,280 Speaker 1: who's that? How many batting gloves did you buy last 42 00:02:21,520 --> 00:02:24,359 Speaker 1: last year? For my son? I bought some batting gloves 43 00:02:24,520 --> 00:02:26,360 Speaker 1: and none of them will be the Carlos Correa model. 44 00:02:26,400 --> 00:02:29,840 Speaker 1: I can tell you that. Let's move on to another topic, 45 00:02:29,880 --> 00:02:33,920 Speaker 1: speaking of baseball, A Marlin's man sent a check for 46 00:02:34,000 --> 00:02:37,440 Speaker 1: two hundred thousand dollars for season tickets. Yeah, I'm not 47 00:02:37,600 --> 00:02:41,040 Speaker 1: sure where Yeah, and I come down on this this guy, 48 00:02:41,200 --> 00:02:44,040 Speaker 1: I mean, he's just promotes himself. He goes around with 49 00:02:44,080 --> 00:02:46,840 Speaker 1: the bright arms, and he sits behind home plate. So 50 00:02:46,960 --> 00:02:49,800 Speaker 1: he wanted to lock up like three seasons worth of 51 00:02:49,880 --> 00:02:53,360 Speaker 1: season tickets, and and Jeter and the Marlin said, no, 52 00:02:53,440 --> 00:02:55,320 Speaker 1: thank you, we don't do that. We don't go out 53 00:02:55,400 --> 00:03:00,679 Speaker 1: that far. So what what was the purpose of the 54 00:03:00,720 --> 00:03:04,000 Speaker 1: first strike that of him sending this letter and then 55 00:03:04,040 --> 00:03:06,320 Speaker 1: maybe going public. I just don't get what the purpose 56 00:03:06,360 --> 00:03:09,720 Speaker 1: of it was. I don't get what any of this is. 57 00:03:09,800 --> 00:03:12,600 Speaker 1: It's like, why would he do it? Well, he likes attention, 58 00:03:12,639 --> 00:03:15,320 Speaker 1: Clearly he likes attention. Yeah, I think this is also 59 00:03:15,400 --> 00:03:18,120 Speaker 1: partially a leverage play, right, being able to play his 60 00:03:18,400 --> 00:03:21,520 Speaker 1: celebrity into getting what he thought was was a deal 61 00:03:21,560 --> 00:03:24,760 Speaker 1: that was worth worth signing. I feel as that we 62 00:03:24,760 --> 00:03:27,880 Speaker 1: talked about hard knocks in in football. There needs to 63 00:03:27,880 --> 00:03:30,280 Speaker 1: be a baseball off season reality show, and I'm nominating 64 00:03:30,320 --> 00:03:33,120 Speaker 1: the Marlins to be that one. I would love to 65 00:03:33,160 --> 00:03:36,280 Speaker 1: see more about what's going on behind the scenes right 66 00:03:36,320 --> 00:03:41,400 Speaker 1: now with this new ownership group and fans as they're 67 00:03:41,400 --> 00:03:44,360 Speaker 1: trying to adjust to the new reality. Laura was so 68 00:03:44,520 --> 00:03:47,680 Speaker 1: disliked by so many. Jeter's first couple of months have 69 00:03:47,800 --> 00:03:52,280 Speaker 1: been difficult. Is it is a good word between Marlin's 70 00:03:52,320 --> 00:03:54,440 Speaker 1: man and and everything else that's going on there. I'm 71 00:03:54,480 --> 00:03:56,360 Speaker 1: ready for the reality show. Sign me up right now. 72 00:03:56,920 --> 00:04:00,640 Speaker 1: I still don't get it, but hey, whatever, man, good 73 00:04:00,680 --> 00:04:05,120 Speaker 1: for you. Anyway. Uh, let's talk about the Masters. It 74 00:04:05,360 --> 00:04:07,080 Speaker 1: is coming up, by the way, I want to add 75 00:04:07,080 --> 00:04:10,800 Speaker 1: this to the Masters. You can hear right here on 76 00:04:10,880 --> 00:04:15,400 Speaker 1: your local Bloomberg station beginning this Thursday, starting at four 77 00:04:15,560 --> 00:04:22,520 Speaker 1: fifteen Eastern time. The Masters in Augusta, Georgia, Uh, hometown 78 00:04:23,000 --> 00:04:28,000 Speaker 1: of my mother's and I love this place. I wish 79 00:04:28,080 --> 00:04:31,560 Speaker 1: to goodness that uh they had a bigger field, but 80 00:04:31,680 --> 00:04:34,279 Speaker 1: they don't. In fact, it's the smallest field in what 81 00:04:34,360 --> 00:04:38,200 Speaker 1: twenty one years. What a segue. What will your what 82 00:04:38,320 --> 00:04:43,520 Speaker 1: your mother's Yeah, I'm not really sure where we were 83 00:04:43,520 --> 00:04:46,599 Speaker 1: going there. It was mom is Mom's hometown. So every 84 00:04:46,680 --> 00:04:50,640 Speaker 1: year I'd go down to Augusta, Georgia, and you drive 85 00:04:50,800 --> 00:04:56,360 Speaker 1: right by, uh some people Actually, yeah, I'd drive right by. 86 00:04:57,680 --> 00:04:59,760 Speaker 1: You know, there's a municipal courts right down the rock. 87 00:05:00,080 --> 00:05:05,839 Speaker 1: What I played, That's where I had to go. But yeah, 88 00:05:06,760 --> 00:05:09,480 Speaker 1: why is it the smallest field? Evan, why is it 89 00:05:09,560 --> 00:05:12,479 Speaker 1: the smallest field? Totally got me. I could have been 90 00:05:12,520 --> 00:05:14,560 Speaker 1: our number of the week. Yeah, it could have been, 91 00:05:14,720 --> 00:05:17,400 Speaker 1: but a but but Tiger Woods is there and he's 92 00:05:17,440 --> 00:05:21,400 Speaker 1: playing well, So does it matter? It's the masters Tigers 93 00:05:21,440 --> 00:05:25,159 Speaker 1: playing well, people will watch. I mean that's what they need. Well, 94 00:05:25,160 --> 00:05:28,800 Speaker 1: Tiger win, will win. I bet Vegas probably has more 95 00:05:28,800 --> 00:05:30,720 Speaker 1: bets on talking than anybody else. Yeah, he's the He's 96 00:05:30,760 --> 00:05:32,800 Speaker 1: the odds on favorite right now in Vegas. But that 97 00:05:32,960 --> 00:05:35,279 Speaker 1: is more a product of the fact that every Joe 98 00:05:35,320 --> 00:05:37,920 Speaker 1: who likes to bet sees Tiger Wood's name and decides 99 00:05:37,960 --> 00:05:39,719 Speaker 1: to put some money down on him. It's not really 100 00:05:39,720 --> 00:05:42,440 Speaker 1: indicative of of how he's playing right now. I mean, 101 00:05:42,640 --> 00:05:44,279 Speaker 1: do any of you guys know the last tournament he 102 00:05:44,320 --> 00:05:46,400 Speaker 1: won it's been it's been a very long time. Well, 103 00:05:46,440 --> 00:05:49,000 Speaker 1: he almost won. What a couple of weeks ago, he 104 00:05:49,080 --> 00:05:54,479 Speaker 1: came close, right, trending positively, he's trending positively, so it's 105 00:05:54,560 --> 00:05:56,360 Speaker 1: it could happen. By the way, I think TV rating 106 00:05:56,400 --> 00:05:58,680 Speaker 1: is gonna be through the roof because Tiger is playing. 107 00:05:58,880 --> 00:06:01,680 Speaker 1: If he's there on Saturday and Sunday. Yes, yes, well 108 00:06:01,720 --> 00:06:04,200 Speaker 1: we'll see and Scott. You can hear the Masters on 109 00:06:04,240 --> 00:06:08,280 Speaker 1: your local Bloomberg station beginning this Thursday at four fifteen 110 00:06:08,320 --> 00:06:11,799 Speaker 1: Eastern our thanks to Bloomberg Business of Sports reporter Evan 111 00:06:11,880 --> 00:06:14,760 Speaker 1: Nobie Williams. Now, let's get to this week's interview with 112 00:06:14,839 --> 00:06:17,240 Speaker 1: Randy Levine. He is the president of the New York 113 00:06:17,279 --> 00:06:21,000 Speaker 1: Yankees since January of two thousand. In two thousand seven, 114 00:06:21,120 --> 00:06:23,960 Speaker 1: he was named number seventy seven in Business Week's list 115 00:06:24,160 --> 00:06:27,120 Speaker 1: of the one hundred most Influential people in Sports. He 116 00:06:27,200 --> 00:06:30,920 Speaker 1: has also won Emmy Awards as executive producer for Yes 117 00:06:31,040 --> 00:06:35,040 Speaker 1: Networks Forbes Sports Money Show. Randy, thanks for joining us. 118 00:06:35,360 --> 00:06:39,000 Speaker 1: Thank you very much, Randy. New season. Do you still 119 00:06:39,040 --> 00:06:42,400 Speaker 1: get excited like you used to when you're going into 120 00:06:42,440 --> 00:06:46,040 Speaker 1: the opening part of the season. Yes, I get excited 121 00:06:46,080 --> 00:06:49,960 Speaker 1: every season, but I'm especially excited for this year because 122 00:06:51,080 --> 00:06:54,880 Speaker 1: I think we have a really really good team, team 123 00:06:54,880 --> 00:06:59,800 Speaker 1: that can be very competitive, possible championship team. We have 124 00:07:00,120 --> 00:07:03,520 Speaker 1: some really really great young players who were starting to 125 00:07:03,560 --> 00:07:07,920 Speaker 1: come into their own. We have some new editions, including 126 00:07:08,400 --> 00:07:13,240 Speaker 1: Jim Carlos Stanton, the National League MVP. So this season 127 00:07:13,280 --> 00:07:16,360 Speaker 1: holds a lot of promise and I'm very excited about it. 128 00:07:16,560 --> 00:07:18,880 Speaker 1: You know what I keep getting in my email inbox 129 00:07:18,920 --> 00:07:23,559 Speaker 1: from the y S Network record ratings, record spring. There 130 00:07:23,760 --> 00:07:26,880 Speaker 1: is clearly a lot of interest in what's going on 131 00:07:26,920 --> 00:07:30,600 Speaker 1: in the Bronx. I think, so I you know, I 132 00:07:31,160 --> 00:07:33,920 Speaker 1: make it my business. I try and walk around the 133 00:07:33,960 --> 00:07:38,840 Speaker 1: city talk to people, and I actually have not seen 134 00:07:38,960 --> 00:07:41,240 Speaker 1: this kind of buzz in the city, of this kind 135 00:07:41,240 --> 00:07:46,840 Speaker 1: of excitement people pumped, uh in a really long time. 136 00:07:47,080 --> 00:07:52,040 Speaker 1: You know. It's actually almost even exceeding you know, the 137 00:07:52,040 --> 00:07:55,680 Speaker 1: the early years, the great core for teams and in 138 00:07:55,800 --> 00:07:59,840 Speaker 1: the mid nineties. So people are excited. I think our 139 00:08:00,000 --> 00:08:03,760 Speaker 1: baseball Brian Cashman, our baseball operations people have done an 140 00:08:03,760 --> 00:08:08,280 Speaker 1: incredible job, our player development people, you know, turning this 141 00:08:08,360 --> 00:08:13,120 Speaker 1: team around and a record short time. And uh so 142 00:08:13,240 --> 00:08:15,600 Speaker 1: you have to play the games and there's always a 143 00:08:15,640 --> 00:08:18,560 Speaker 1: little nervousness because you know, there are many years you 144 00:08:18,600 --> 00:08:21,200 Speaker 1: look good in the winter on paper and it doesn't 145 00:08:21,720 --> 00:08:25,800 Speaker 1: doesn't produce. I mean there's been years where teams, uh, 146 00:08:26,080 --> 00:08:29,800 Speaker 1: we didn't think we'd be that successful. We were extraordinarily successful, 147 00:08:29,880 --> 00:08:33,320 Speaker 1: and teams, uh, everyone in the world thought it would 148 00:08:33,360 --> 00:08:36,600 Speaker 1: be championship teams didn't pan out. So we have to 149 00:08:36,600 --> 00:08:39,160 Speaker 1: play the games. But I think we have a great team, 150 00:08:39,200 --> 00:08:41,200 Speaker 1: a lot of promise, and I think the whole city 151 00:08:41,280 --> 00:08:44,240 Speaker 1: is really excited. And if you look at our spring 152 00:08:44,320 --> 00:08:49,600 Speaker 1: training games, are television ratings were literally off the charts, 153 00:08:49,640 --> 00:08:52,200 Speaker 1: you know, said all kind of records. So there's a 154 00:08:52,240 --> 00:08:54,960 Speaker 1: real excitement, a real buzz, and now the guy has 155 00:08:55,000 --> 00:08:57,560 Speaker 1: got to go out there and win the games. Usually 156 00:08:57,559 --> 00:08:59,559 Speaker 1: when you think of the Yankees, you think of their 157 00:08:59,559 --> 00:09:02,400 Speaker 1: paper roll as either the highest or second highest. And 158 00:09:02,440 --> 00:09:05,920 Speaker 1: I'm saying this as a compliment. This season it's the 159 00:09:06,000 --> 00:09:09,360 Speaker 1: seventh highest. And you have a team that can, forgive 160 00:09:09,400 --> 00:09:11,320 Speaker 1: the pun knock it out of the park. How do 161 00:09:11,400 --> 00:09:14,959 Speaker 1: you build a team and you've cut back on the 162 00:09:15,000 --> 00:09:19,440 Speaker 1: pay rolling that well, that was you know, clearly part 163 00:09:19,520 --> 00:09:23,920 Speaker 1: of the plan. Uh. Basically, we have a lot a 164 00:09:23,960 --> 00:09:26,240 Speaker 1: lot of young players. The way it works under the 165 00:09:26,280 --> 00:09:31,520 Speaker 1: Basic Agreement is where the real costly contracts come are 166 00:09:32,120 --> 00:09:35,040 Speaker 1: in free agency, and we have a lot of young 167 00:09:35,080 --> 00:09:40,920 Speaker 1: players which are less expensive. So it took a lot 168 00:09:40,960 --> 00:09:44,400 Speaker 1: of planning, a lot of thought, and uh, you know, 169 00:09:44,440 --> 00:09:47,560 Speaker 1: there are tremendous financial benefits from that. We for the 170 00:09:47,600 --> 00:09:51,040 Speaker 1: first time in history, we will not be paying any 171 00:09:51,120 --> 00:09:53,800 Speaker 1: luxury tax this year, which has cost us a lot 172 00:09:53,840 --> 00:09:56,120 Speaker 1: a lot of money through the years. That doesn't even 173 00:09:56,160 --> 00:09:59,719 Speaker 1: sound right. Random tankies are not luxury tax payers. That's right, 174 00:10:00,320 --> 00:10:04,439 Speaker 1: that's right. And you know has seen you know how 175 00:10:04,480 --> 00:10:07,319 Speaker 1: Starbrenner said over and over again, and as you see, 176 00:10:07,760 --> 00:10:10,120 Speaker 1: you know, you don't need a two hundred and thirty 177 00:10:10,160 --> 00:10:13,760 Speaker 1: million dollar payroll to win the World Series. And I 178 00:10:13,800 --> 00:10:18,400 Speaker 1: think the game has transitioned to younger players today. I 179 00:10:18,440 --> 00:10:22,880 Speaker 1: think in light of all the steroid years, there's more 180 00:10:22,920 --> 00:10:28,360 Speaker 1: of an emphasis on younger players and analytics. So that's 181 00:10:28,360 --> 00:10:33,600 Speaker 1: where we've gone, and hopefully you're building a future, you know, 182 00:10:33,720 --> 00:10:36,280 Speaker 1: just like we did in the nineties, with homegrown players 183 00:10:36,320 --> 00:10:39,199 Speaker 1: that can sustain itself over a long period of time. 184 00:10:39,679 --> 00:10:43,720 Speaker 1: You mentioned adalytics. How does that play a role, not 185 00:10:43,840 --> 00:10:47,200 Speaker 1: just with your team, but any team trying to build 186 00:10:47,720 --> 00:10:52,360 Speaker 1: a championship season. I think it's all over baseball. It's 187 00:10:52,400 --> 00:10:56,840 Speaker 1: just like it's all over industry today. You know, the 188 00:10:56,840 --> 00:11:01,359 Speaker 1: the advent of technology has made it very very easy 189 00:11:01,480 --> 00:11:07,600 Speaker 1: to evaluate players, evaluate situations, try and predict things that 190 00:11:07,640 --> 00:11:10,800 Speaker 1: are going to happen. So it's a very important tool 191 00:11:11,160 --> 00:11:13,880 Speaker 1: that baseball people use, and we use it on the 192 00:11:13,920 --> 00:11:17,680 Speaker 1: business side also in order to be the most productive 193 00:11:17,720 --> 00:11:21,160 Speaker 1: and to get the most out of everything that we're doing. 194 00:11:21,280 --> 00:11:25,280 Speaker 1: I mean, the technology is there, the pieces are there, 195 00:11:26,000 --> 00:11:28,680 Speaker 1: and uh, you have a lot a lot of smart 196 00:11:28,720 --> 00:11:31,800 Speaker 1: young executives who are very savvy in this area right now. 197 00:11:32,360 --> 00:11:36,719 Speaker 1: So it's important and it's really fun to watch sometimes 198 00:11:36,760 --> 00:11:40,480 Speaker 1: because you know, baseball, like anything, is an art, not 199 00:11:40,559 --> 00:11:44,480 Speaker 1: a science. So sometimes it's it's fun to watch the 200 00:11:44,480 --> 00:11:47,640 Speaker 1: debates between the analytic people and the old baseball scouts, 201 00:11:47,640 --> 00:11:50,240 Speaker 1: who you know, are the adage, you know, believe what 202 00:11:50,320 --> 00:11:53,439 Speaker 1: your eyes tell you. Yeah, they're no longer. Is it 203 00:11:53,520 --> 00:11:55,800 Speaker 1: just he's a five tool player? Now you better show me. 204 00:11:55,920 --> 00:11:59,280 Speaker 1: I want some proof in the numbers. We are chatting 205 00:11:59,320 --> 00:12:01,600 Speaker 1: with Randy Levine, the president of the Yankees, and Randy, 206 00:12:01,679 --> 00:12:03,680 Speaker 1: you mentioned that you use the analytics on the business 207 00:12:03,720 --> 00:12:06,000 Speaker 1: side as well. Can can you open the curtain a 208 00:12:06,000 --> 00:12:08,120 Speaker 1: little bit and let us know how you utilize the 209 00:12:08,200 --> 00:12:13,280 Speaker 1: data analytics for your business operations. We do it, you know, 210 00:12:13,400 --> 00:12:17,240 Speaker 1: in a way that you know many businesses, do you know? 211 00:12:17,320 --> 00:12:21,840 Speaker 1: We we we try and find out who what consumer is, 212 00:12:22,200 --> 00:12:28,800 Speaker 1: who likes entertainment, who likes sports, who likes baseball? You know, Uh, 213 00:12:29,000 --> 00:12:32,080 Speaker 1: what means do they watch the games? Did they watch it? 214 00:12:32,320 --> 00:12:34,959 Speaker 1: You know, on their phones, which more and more streaming 215 00:12:35,080 --> 00:12:37,520 Speaker 1: is becoming much more popular, that they watch on a 216 00:12:37,600 --> 00:12:41,400 Speaker 1: cable TV? What are their viewing habits? Same thing with radio, 217 00:12:42,040 --> 00:12:46,000 Speaker 1: Same thing with sponsors. You know, which sponsors makes sense 218 00:12:46,040 --> 00:12:50,320 Speaker 1: for us because their audiences are audience. So we use 219 00:12:50,400 --> 00:12:52,840 Speaker 1: it all over the place to try and and affect 220 00:12:53,679 --> 00:12:57,960 Speaker 1: find opportunities that are successful for both of us. And 221 00:12:58,080 --> 00:13:01,200 Speaker 1: whether it be a sponsor, or a fan, a season 222 00:13:01,280 --> 00:13:05,400 Speaker 1: ticket holder, of viewer, uh, anything that we do. How 223 00:13:05,520 --> 00:13:08,280 Speaker 1: much do you know about your customers when they walked 224 00:13:08,320 --> 00:13:12,840 Speaker 1: through the gate? What do you want to know about them? Well, 225 00:13:13,200 --> 00:13:15,640 Speaker 1: we you know, obviously we're not Facebook or any of 226 00:13:15,640 --> 00:13:18,520 Speaker 1: these folks. We don't know. We don't know, you know, 227 00:13:19,520 --> 00:13:22,760 Speaker 1: we don't know you know everything about their life, but 228 00:13:23,240 --> 00:13:25,640 Speaker 1: we know, you know, how many times they watch a 229 00:13:25,640 --> 00:13:29,240 Speaker 1: baseball game hopefully you know, where do they like to sit, 230 00:13:29,360 --> 00:13:33,160 Speaker 1: what are they like to eat? You know, not individualized, 231 00:13:33,280 --> 00:13:39,520 Speaker 1: but in broad demographic ends, um, how many times uh 232 00:13:39,640 --> 00:13:41,880 Speaker 1: did they go to the game. So we you know, 233 00:13:41,920 --> 00:13:44,559 Speaker 1: we try and get as much information as we can. 234 00:13:44,720 --> 00:13:48,079 Speaker 1: But you know, we're not one of these uh people 235 00:13:48,120 --> 00:13:51,120 Speaker 1: who try and you know, drive up you know, very 236 00:13:51,160 --> 00:13:55,680 Speaker 1: personal or specific information. You know, there's no surveillance on 237 00:13:55,679 --> 00:13:59,960 Speaker 1: our fans. When people go to Yankee Stadium this see 238 00:14:00,720 --> 00:14:04,200 Speaker 1: what is something different that they're going to see? Well, 239 00:14:04,360 --> 00:14:06,439 Speaker 1: hopefully they the most important thing is they're going to 240 00:14:06,480 --> 00:14:09,679 Speaker 1: see a really exciting team. And every year, you know, 241 00:14:09,720 --> 00:14:14,040 Speaker 1: we changed the stadium. We try and just for the 242 00:14:14,080 --> 00:14:18,360 Speaker 1: reasons I just described, you know, put put sections of 243 00:14:18,400 --> 00:14:21,840 Speaker 1: the stadium in a way that are more friendly to 244 00:14:21,920 --> 00:14:24,960 Speaker 1: certain types of fans. I mean the best example was 245 00:14:25,120 --> 00:14:30,040 Speaker 1: last year we changed the entire center field area. It 246 00:14:30,120 --> 00:14:31,840 Speaker 1: was one of the things we did. We made it 247 00:14:32,040 --> 00:14:36,400 Speaker 1: you know, very social, very fan friendly, um, because we've 248 00:14:36,440 --> 00:14:40,440 Speaker 1: noticed that a lot of millennials and people like that 249 00:14:40,520 --> 00:14:43,720 Speaker 1: not only that android the game, they really really like 250 00:14:43,920 --> 00:14:46,200 Speaker 1: you know, the social aspect of it, and you know, 251 00:14:46,280 --> 00:14:49,760 Speaker 1: like taking selfies of them at the game. So we've 252 00:14:49,800 --> 00:14:51,920 Speaker 1: included all of that and it was a it was 253 00:14:51,960 --> 00:14:54,160 Speaker 1: a huge success. You know, we've built on it. We've 254 00:14:54,160 --> 00:14:57,720 Speaker 1: built more areas where families can bring their kids and 255 00:14:57,840 --> 00:15:01,440 Speaker 1: enjoy themselves. We brought you a lot, a lot of 256 00:15:01,440 --> 00:15:05,240 Speaker 1: different entertainment venues. And then, as I said yesterday, you 257 00:15:05,280 --> 00:15:07,760 Speaker 1: know for guys my age who kind of like to 258 00:15:07,840 --> 00:15:10,440 Speaker 1: just sit and watch the game a little more, you know, 259 00:15:10,520 --> 00:15:12,840 Speaker 1: you have plenty of sections like that where you can 260 00:15:12,920 --> 00:15:16,240 Speaker 1: just really sit down, you have food service at your seats, 261 00:15:16,280 --> 00:15:18,600 Speaker 1: and you don't have to miss a pitch. I was 262 00:15:18,640 --> 00:15:21,640 Speaker 1: giggling because I was also thinking of the judges chamber 263 00:15:21,840 --> 00:15:27,720 Speaker 1: for your superstar errand Judge that that young man has 264 00:15:27,880 --> 00:15:31,120 Speaker 1: really come along. Obviously, he won the AO Rookie of 265 00:15:31,160 --> 00:15:35,200 Speaker 1: the Year award last season this season, what do you 266 00:15:35,240 --> 00:15:40,120 Speaker 1: expect from him, Well, he is a incredible person and 267 00:15:40,160 --> 00:15:42,960 Speaker 1: that's the most important thing. I mean, his parents raised 268 00:15:43,000 --> 00:15:48,520 Speaker 1: him right. He is uh very very great skilled player. 269 00:15:48,640 --> 00:15:53,160 Speaker 1: But more important, he's a great kid. He understands who 270 00:15:53,160 --> 00:15:56,520 Speaker 1: he is. He's handled everything, and I think his talent 271 00:15:56,800 --> 00:16:00,960 Speaker 1: is you're just starting to see its surface. Uh, he's 272 00:16:01,000 --> 00:16:03,200 Speaker 1: a very young player. One year in the in the 273 00:16:03,240 --> 00:16:07,080 Speaker 1: major leagues. When the season started last year in spring training, 274 00:16:07,080 --> 00:16:08,840 Speaker 1: it wasn't even a sure bet that he was going 275 00:16:08,920 --> 00:16:12,520 Speaker 1: to be the starting right fielder. He played through injuries. 276 00:16:12,960 --> 00:16:17,920 Speaker 1: So I think his talent is overwhelming, and as he 277 00:16:17,960 --> 00:16:20,800 Speaker 1: gets more and more experience and plays more games, I 278 00:16:20,840 --> 00:16:22,560 Speaker 1: think he's going to be one of the great players. 279 00:16:23,000 --> 00:16:27,400 Speaker 1: And more important, his his character is um is such that, 280 00:16:28,000 --> 00:16:29,960 Speaker 1: you know, he proved he can play in New York. 281 00:16:29,960 --> 00:16:32,720 Speaker 1: He can handle, you know, the fame, he can handle 282 00:16:32,760 --> 00:16:36,600 Speaker 1: the adulation and understand, you know, he's got to do 283 00:16:36,680 --> 00:16:39,960 Speaker 1: his business and and play hard. So we expect great 284 00:16:39,960 --> 00:16:43,400 Speaker 1: things from him, and he's he's just a terrific, terrific kid, 285 00:16:43,600 --> 00:16:45,880 Speaker 1: as are old young players on our team. They're really 286 00:16:45,880 --> 00:16:48,600 Speaker 1: good kids. It's a little thing, but it's a big thing. 287 00:16:48,640 --> 00:16:49,960 Speaker 1: In a couple of games that I went to, we 288 00:16:50,000 --> 00:16:52,040 Speaker 1: set in right field because that's where my eight year 289 00:16:52,080 --> 00:16:55,040 Speaker 1: old wanted to sit, and kids would be yelling, Hey, Aaron, 290 00:16:55,080 --> 00:16:57,520 Speaker 1: how many outs are there? And he would sort of 291 00:16:57,560 --> 00:16:59,440 Speaker 1: put his fingers up and let him know two outs. 292 00:16:59,440 --> 00:17:04,520 Speaker 1: He would bond and actually partake and play with the fans. 293 00:17:04,560 --> 00:17:06,960 Speaker 1: That's a little thing, but that's a big thing now 294 00:17:07,040 --> 00:17:10,040 Speaker 1: it is. I mean, he's just a wonderful, wonderful person. 295 00:17:10,640 --> 00:17:17,040 Speaker 1: He is so charming and so uh humble, and he 296 00:17:17,080 --> 00:17:19,159 Speaker 1: gets it, you know, I mean, he just gets it. 297 00:17:19,240 --> 00:17:21,359 Speaker 1: He gets it that. You know, he's a star in 298 00:17:21,720 --> 00:17:25,359 Speaker 1: the biggest franchise, the most successful sports franchise in the world. 299 00:17:25,960 --> 00:17:29,679 Speaker 1: And he appreciates the fans their support of him, and 300 00:17:29,720 --> 00:17:33,000 Speaker 1: he uh, he'll talk to anybody. He's just a great 301 00:17:33,040 --> 00:17:36,680 Speaker 1: Greek kid. And as you know, Randy, our audience is global. 302 00:17:36,880 --> 00:17:40,919 Speaker 1: Should our listeners in London start buying their jerseys and 303 00:17:41,000 --> 00:17:42,920 Speaker 1: packing their gloves to see the Yankees and the Red 304 00:17:42,920 --> 00:17:46,560 Speaker 1: Sox play. Well, we've been working on that for a 305 00:17:46,600 --> 00:17:52,120 Speaker 1: long time. Um, there is nothing concluded, but I am 306 00:17:52,240 --> 00:17:55,680 Speaker 1: very very hopeful that something will get finalized very soon 307 00:17:56,280 --> 00:18:00,640 Speaker 1: where there'll be two games in London and with us 308 00:18:00,640 --> 00:18:02,440 Speaker 1: in the Red Sox, and I think it will be 309 00:18:02,480 --> 00:18:06,400 Speaker 1: a great platform to take the game as we're trying 310 00:18:06,440 --> 00:18:08,840 Speaker 1: to do globally, to take it to Europe, I think 311 00:18:08,880 --> 00:18:11,600 Speaker 1: it will be really really exciting. It isn't often though, 312 00:18:11,600 --> 00:18:13,879 Speaker 1: when the league send the best, it really makes a 313 00:18:13,920 --> 00:18:17,320 Speaker 1: statement as to what baseball is trying to accomplish. I 314 00:18:17,359 --> 00:18:21,800 Speaker 1: think you know, London is a great international city. Um, 315 00:18:21,800 --> 00:18:26,040 Speaker 1: obviously baseball is not a big sport in Europe. So 316 00:18:26,200 --> 00:18:28,960 Speaker 1: if you're going to make an impact, it's our feeling. 317 00:18:29,280 --> 00:18:31,120 Speaker 1: You send the best that you have and you put 318 00:18:31,160 --> 00:18:35,440 Speaker 1: on the best show that you can possibly put on. Uh, 319 00:18:35,760 --> 00:18:39,080 Speaker 1: you know, drive as much interest as you can and 320 00:18:39,240 --> 00:18:42,800 Speaker 1: really try and make a statement. And if it's successful here, 321 00:18:43,119 --> 00:18:45,320 Speaker 1: I'm sure it will not be the last game that's 322 00:18:45,320 --> 00:18:49,159 Speaker 1: played in London. We're speaking with the Randy Levine, the 323 00:18:49,160 --> 00:18:52,880 Speaker 1: president of the New York Yankees. Turner Sports came up 324 00:18:52,880 --> 00:18:57,840 Speaker 1: with an idea. They're streaming portions of an NBA game 325 00:18:58,560 --> 00:19:02,640 Speaker 1: for a discounted ice, and I was wondering that could 326 00:19:02,640 --> 00:19:05,679 Speaker 1: work very well for baseball. Also, can I get your thoughts. 327 00:19:06,800 --> 00:19:11,160 Speaker 1: I wasn't aware of that. I didn't see that. But 328 00:19:11,600 --> 00:19:14,199 Speaker 1: you know, there's so much going on now, you know, 329 00:19:14,240 --> 00:19:19,480 Speaker 1: the world shifting from cable TV too over the top 330 00:19:19,600 --> 00:19:24,280 Speaker 1: and streaming, So that's something that we're all looking at carefully. 331 00:19:24,520 --> 00:19:27,199 Speaker 1: You know, not only the team's league, but all our 332 00:19:27,440 --> 00:19:31,400 Speaker 1: distribution partners. But I'm I was unaware of that. So 333 00:19:31,960 --> 00:19:37,280 Speaker 1: I know baseball does MLB dot Com does put a 334 00:19:37,280 --> 00:19:41,840 Speaker 1: lot of video highlights of games, you know, uh, through 335 00:19:41,880 --> 00:19:44,040 Speaker 1: the years, but I'd actually have to look into that 336 00:19:44,119 --> 00:19:48,480 Speaker 1: because I'm not familiar with that turner transaction. Well, you know, 337 00:19:48,520 --> 00:19:51,960 Speaker 1: baseball does skew older generally on the linear TV. But 338 00:19:52,040 --> 00:19:55,399 Speaker 1: the attempts are they're they're they're being made. Raseball recently 339 00:19:55,440 --> 00:19:58,919 Speaker 1: did a deal with Facebook where you'll have afternoon games 340 00:19:58,960 --> 00:20:02,280 Speaker 1: on exclusively. And that's the important part here. It's exclusive. 341 00:20:02,359 --> 00:20:04,639 Speaker 1: This is the first of the big four leagues to 342 00:20:04,840 --> 00:20:09,800 Speaker 1: exclusively put games on a social network. Let's face it, 343 00:20:09,920 --> 00:20:12,119 Speaker 1: this is not where I or Michael you were watching 344 00:20:12,119 --> 00:20:15,400 Speaker 1: our games. This is about getting younger kids. Oh, there's 345 00:20:15,400 --> 00:20:17,280 Speaker 1: no question about it. I mean, you know, if you 346 00:20:17,280 --> 00:20:21,320 Speaker 1: look at the evidence today, you know, younger people, you know, 347 00:20:21,840 --> 00:20:24,080 Speaker 1: they're on their phone. They watched games on their phone 348 00:20:24,200 --> 00:20:27,880 Speaker 1: or on their you know, iPads or whatever device. They 349 00:20:27,880 --> 00:20:31,399 Speaker 1: have much less on television. You know, a lot of 350 00:20:31,440 --> 00:20:33,919 Speaker 1: them don't even have hard phone. So the old triple 351 00:20:34,000 --> 00:20:37,119 Speaker 1: play is in this appealing to some of those people. 352 00:20:37,600 --> 00:20:39,800 Speaker 1: So the world is changing and we have to change 353 00:20:39,840 --> 00:20:43,520 Speaker 1: with it. And uh, you know, the Commissioner has made 354 00:20:43,560 --> 00:20:47,480 Speaker 1: a real, real effort to try and reach young people 355 00:20:47,520 --> 00:20:50,800 Speaker 1: through you know, the playball program and our academy program 356 00:20:50,880 --> 00:20:53,960 Speaker 1: and partnerships with little leagues. You know, we had a 357 00:20:54,000 --> 00:20:58,200 Speaker 1: game in Williams Sport last year. So I mean it's 358 00:20:58,400 --> 00:21:02,240 Speaker 1: very obvious. The best way that you can develop somebody 359 00:21:02,240 --> 00:21:06,240 Speaker 1: as a fan of somebody played the game. And we 360 00:21:06,280 --> 00:21:09,199 Speaker 1: are doing everything we can to encourage young kids to 361 00:21:09,280 --> 00:21:13,120 Speaker 1: play the game, to get people who don't have access 362 00:21:13,160 --> 00:21:18,000 Speaker 1: to fields or equipment that access because that's the case, 363 00:21:18,240 --> 00:21:22,000 Speaker 1: and we've seen some really really great results. It seems 364 00:21:22,040 --> 00:21:26,240 Speaker 1: like young people are really responding, so we're working hard 365 00:21:26,280 --> 00:21:29,240 Speaker 1: on that. And also, as you know, as the world 366 00:21:29,400 --> 00:21:35,520 Speaker 1: becomes very faster, you know, there are attention span issues, 367 00:21:35,560 --> 00:21:37,959 Speaker 1: and you know, we're working very hard to try and 368 00:21:38,000 --> 00:21:39,919 Speaker 1: also see if we can shave you know, five to 369 00:21:39,960 --> 00:21:42,520 Speaker 1: ten minutes off of some games. You know, it's a 370 00:21:42,520 --> 00:21:47,320 Speaker 1: real debate the purists and including me. Sometimes you know, 371 00:21:47,359 --> 00:21:50,840 Speaker 1: that's the beauty of baseball. There's no clock, you just 372 00:21:50,960 --> 00:21:53,960 Speaker 1: play it out. But you know, for young fans and 373 00:21:54,080 --> 00:21:57,760 Speaker 1: young people, you know, sometimes for our games, that just 374 00:21:57,840 --> 00:22:01,119 Speaker 1: too much. So we're working on aspects to try to 375 00:22:01,160 --> 00:22:04,240 Speaker 1: make the game more appealing and more entertaining and more 376 00:22:05,280 --> 00:22:09,840 Speaker 1: easily consumed by all generations of fans. What do the 377 00:22:09,920 --> 00:22:14,080 Speaker 1: revenue projections look like right now? Well, we never get 378 00:22:14,119 --> 00:22:18,480 Speaker 1: into specific revenue project projections, so all I can tell 379 00:22:18,520 --> 00:22:22,000 Speaker 1: you is we are having a great year. You know, 380 00:22:22,080 --> 00:22:26,040 Speaker 1: all of our revenue streams, from ticket sales, to sponsorships 381 00:22:26,119 --> 00:22:32,320 Speaker 1: to our merchandise, all of them are based on performance 382 00:22:32,359 --> 00:22:36,440 Speaker 1: from last year. Our way up. We're speaking with Randy Levine, 383 00:22:36,440 --> 00:22:39,680 Speaker 1: the president of the New York Yankees, And in your 384 00:22:39,760 --> 00:22:43,280 Speaker 1: past you used to be involved with labor negotiations. How 385 00:22:43,280 --> 00:22:48,720 Speaker 1: did that transfer to your current job, obviously as the 386 00:22:48,760 --> 00:22:51,879 Speaker 1: president of the New York Yankees. You know, I've always 387 00:22:51,920 --> 00:22:57,520 Speaker 1: believed that labor relations is, when it comes down to it, 388 00:22:57,520 --> 00:23:01,919 Speaker 1: it's dealing with people and dealing with people's problems and 389 00:23:02,280 --> 00:23:07,040 Speaker 1: trying to make things a little bit better for for everybody. 390 00:23:07,160 --> 00:23:11,160 Speaker 1: And when you you take that into an executive position, 391 00:23:11,480 --> 00:23:15,080 Speaker 1: really you know, it's the same thing. So I think 392 00:23:15,119 --> 00:23:18,720 Speaker 1: the key to being somebody who's been in labor relations 393 00:23:19,080 --> 00:23:23,359 Speaker 1: is understanding people, understanding, you know, trying to listen to 394 00:23:23,440 --> 00:23:28,040 Speaker 1: their problems, have them listen to your problems or issues, 395 00:23:28,760 --> 00:23:34,240 Speaker 1: and try and understand that there's no perfect solutions that 396 00:23:34,280 --> 00:23:38,159 Speaker 1: there has to be compromised that in the transactional world, 397 00:23:38,520 --> 00:23:41,600 Speaker 1: people come with things from different ways, and the idea 398 00:23:41,720 --> 00:23:45,080 Speaker 1: is to get to a place that everybody's happy or 399 00:23:45,160 --> 00:23:48,840 Speaker 1: minimally unhappy. And I think, you know, training and employment 400 00:23:49,520 --> 00:23:53,240 Speaker 1: litigation or labor relations or collective bargaining or any of 401 00:23:53,280 --> 00:23:56,600 Speaker 1: those kind of disciplines gives you that kind of background 402 00:23:56,680 --> 00:23:59,600 Speaker 1: and experience. Hey, Randy, earlier you mentioned the core for 403 00:23:59,840 --> 00:24:04,359 Speaker 1: that Posada Pettit Rivera and of course Derek Jeter. I 404 00:24:04,400 --> 00:24:07,480 Speaker 1: know he's far down south now, but your thoughts on 405 00:24:07,520 --> 00:24:12,000 Speaker 1: how things are going for Jeter with the Miami Marlins. Well, 406 00:24:12,000 --> 00:24:17,000 Speaker 1: Derek Jeter is somebody who has been extraordinarily successful in 407 00:24:17,200 --> 00:24:20,560 Speaker 1: anything he does, and I'm convinced he will be thrown 408 00:24:20,600 --> 00:24:24,159 Speaker 1: out at least successful in in this endeavor. You know, 409 00:24:24,240 --> 00:24:28,440 Speaker 1: he's a really, really smart man. He is got a 410 00:24:28,480 --> 00:24:31,000 Speaker 1: little bit of magic to him. It's a very very 411 00:24:31,040 --> 00:24:36,199 Speaker 1: difficult situation down there. That market has had issues for 412 00:24:36,560 --> 00:24:42,440 Speaker 1: a very very long time. And uh, I think they 413 00:24:42,480 --> 00:24:44,800 Speaker 1: have a plan, and I think they have to be 414 00:24:44,840 --> 00:24:47,200 Speaker 1: given time to see if they can execute the plan. 415 00:24:47,440 --> 00:24:50,760 Speaker 1: I know Derek is committed, and uh, you know, I 416 00:24:50,760 --> 00:24:53,680 Speaker 1: would never bet against Derek Jeter in anything. He did 417 00:24:53,760 --> 00:24:57,560 Speaker 1: something that was interesting. He actually held a town hall 418 00:24:57,640 --> 00:25:02,080 Speaker 1: of sorts with people who had concerns about the team. 419 00:25:02,840 --> 00:25:08,439 Speaker 1: That's something I haven't seen that in sports anywhere. We 420 00:25:08,560 --> 00:25:10,840 Speaker 1: do it all the time. I mean, it's a really 421 00:25:11,280 --> 00:25:14,520 Speaker 1: good idea because you know, we do it several times 422 00:25:14,520 --> 00:25:16,600 Speaker 1: a year. You know how starm Barer will come up 423 00:25:16,920 --> 00:25:21,080 Speaker 1: or some of our other executives or Brian Cashman, and 424 00:25:21,359 --> 00:25:23,840 Speaker 1: you know here from the fans. I mean, they're the 425 00:25:23,880 --> 00:25:27,360 Speaker 1: ones who were out there, and it's important to get 426 00:25:27,800 --> 00:25:30,160 Speaker 1: their perspective. So I think that was a very smart 427 00:25:30,240 --> 00:25:34,880 Speaker 1: move on his path. If you're accessible, if you're listening, 428 00:25:35,840 --> 00:25:39,679 Speaker 1: people appreciate that. I know we're in the baseball season here. 429 00:25:39,720 --> 00:25:41,400 Speaker 1: I just want to pivot one second, Randy, as we're 430 00:25:41,400 --> 00:25:45,680 Speaker 1: closing up to NYC FC, what's the stadium situation? Another 431 00:25:45,800 --> 00:25:49,040 Speaker 1: MLS season just started. That team again part owned by 432 00:25:49,040 --> 00:25:53,320 Speaker 1: the Yankees. Looking for soccer only facility. Not the easiest 433 00:25:53,320 --> 00:25:55,240 Speaker 1: thing in the world to get an arena built in 434 00:25:55,280 --> 00:25:59,879 Speaker 1: New York. We've been looking around. There are some promising 435 00:26:00,960 --> 00:26:06,440 Speaker 1: uh sites that we're uh, we're honing in on. So 436 00:26:06,760 --> 00:26:11,199 Speaker 1: there's nothing to report now, but um, maybe over the 437 00:26:11,240 --> 00:26:14,640 Speaker 1: next several months, UH one or two with these situations 438 00:26:14,680 --> 00:26:18,120 Speaker 1: will come into into more focus. I mean, New York 439 00:26:18,160 --> 00:26:22,120 Speaker 1: City Football Club has been incredibly successful over the last 440 00:26:22,119 --> 00:26:24,880 Speaker 1: several years, going off to a great start this year. 441 00:26:25,240 --> 00:26:28,000 Speaker 1: You know, we're partners with City Football Group, which owns 442 00:26:28,320 --> 00:26:33,280 Speaker 1: Manchester City, great great Premier League team, and they really 443 00:26:33,280 --> 00:26:36,080 Speaker 1: get it when it comes to soccer, and they're committed 444 00:26:36,119 --> 00:26:38,879 Speaker 1: to it as are we. So I'm confident, you know, 445 00:26:38,920 --> 00:26:42,600 Speaker 1: in the next several months as far as uh land 446 00:26:42,640 --> 00:26:45,920 Speaker 1: for a soccer stadium, UH, something will develop, but as 447 00:26:45,960 --> 00:26:49,159 Speaker 1: of now, there is nothing on the front burner. Okay, lastly, 448 00:26:49,200 --> 00:26:50,840 Speaker 1: for you, have you heard some of the nicknames that 449 00:26:50,840 --> 00:26:53,919 Speaker 1: they're talking about for this lineup this year? Any of 450 00:26:53,920 --> 00:26:56,840 Speaker 1: them reach your ears. I saw the article in the 451 00:26:56,880 --> 00:27:01,399 Speaker 1: New York Past cush More Rushmore. I like that. I 452 00:27:01,440 --> 00:27:03,960 Speaker 1: saw I saw a few of them. They were very, very, 453 00:27:04,160 --> 00:27:07,200 Speaker 1: very creative. I have expected the Yankees to trademark them. 454 00:27:07,240 --> 00:27:10,240 Speaker 1: I could see that on a T shirt. That would 455 00:27:11,119 --> 00:27:12,840 Speaker 1: We'll look at it. We'll look at it, you know, 456 00:27:12,920 --> 00:27:15,880 Speaker 1: we we you know, I remember a couple of years 457 00:27:15,880 --> 00:27:20,639 Speaker 1: ago when we had UH Dylan Patances and UH Andrew 458 00:27:20,680 --> 00:27:23,919 Speaker 1: Miller and of course around this Chapman we went to 459 00:27:24,080 --> 00:27:28,600 Speaker 1: the the the old great rap group run d m C. 460 00:27:29,119 --> 00:27:30,919 Speaker 1: You know, we used their initials and we had t 461 00:27:31,040 --> 00:27:34,080 Speaker 1: shirts and hats made, you know, because these guys were 462 00:27:34,119 --> 00:27:36,720 Speaker 1: great together in the bullpen. No runs the MC, and 463 00:27:36,760 --> 00:27:40,000 Speaker 1: the thing sold out. So we're always looking for creative ideas. 464 00:27:40,160 --> 00:27:42,800 Speaker 1: I'm in for my usual point on the net. Right, 465 00:27:43,320 --> 00:27:47,359 Speaker 1: that's right, I'm going. I want to have the big 466 00:27:47,400 --> 00:27:50,640 Speaker 1: Bang theory. That's what I want. That's taken, that's good. 467 00:27:50,680 --> 00:27:54,480 Speaker 1: To licensing issues, no good. Randy Levin, President of the Yankees, 468 00:27:54,520 --> 00:27:56,600 Speaker 1: thank you very much for joining us. Always a pleasure 469 00:27:56,640 --> 00:27:59,560 Speaker 1: to be with you guys. Thank you very much. Takeaways 470 00:27:59,760 --> 00:28:03,200 Speaker 1: from Randy Levine. I always think about the New York 471 00:28:03,280 --> 00:28:07,840 Speaker 1: Yankees as just money just oozing out from all over 472 00:28:07,880 --> 00:28:11,959 Speaker 1: the place. And this year they're the seventh highest on 473 00:28:12,000 --> 00:28:15,400 Speaker 1: the payroll and they're knocking it out of the park. 474 00:28:15,440 --> 00:28:18,680 Speaker 1: As I said earlier that they have a super dye 475 00:28:18,760 --> 00:28:20,680 Speaker 1: to my team, and they have rebuilt to this point. 476 00:28:21,000 --> 00:28:23,280 Speaker 1: You know, I love you, bar right, and I always 477 00:28:23,359 --> 00:28:25,639 Speaker 1: joking and it's all in just no. I love it 478 00:28:25,640 --> 00:28:27,840 Speaker 1: when you when you said you know, Jeter is meeting 479 00:28:27,840 --> 00:28:31,000 Speaker 1: with fans kind of town hall and you were like, 480 00:28:31,320 --> 00:28:33,520 Speaker 1: I've never heard of that, and Ready's like, we do 481 00:28:33,560 --> 00:28:36,320 Speaker 1: it all the time. Yeah, that that you know. I 482 00:28:36,680 --> 00:28:39,920 Speaker 1: think the difference is is that when Jeter does it, 483 00:28:40,080 --> 00:28:43,120 Speaker 1: I mean it's all over the wires and everything because 484 00:28:43,160 --> 00:28:45,720 Speaker 1: it's a new team and he's trying to reshape it. 485 00:28:46,000 --> 00:28:48,240 Speaker 1: The Yankees, like you said, they do it all the time. 486 00:28:48,320 --> 00:28:52,240 Speaker 1: My takeaway is that the Yankees are primed for something 487 00:28:52,320 --> 00:28:55,600 Speaker 1: this year. I think they thought maybe this would be 488 00:28:55,640 --> 00:28:58,360 Speaker 1: the year they'd build up to it, but everything happened 489 00:28:58,600 --> 00:29:03,920 Speaker 1: a year early, the emergence of Aaron Judge than they get. 490 00:29:04,120 --> 00:29:07,560 Speaker 1: Stand in there. This is really a little ahead of 491 00:29:07,600 --> 00:29:12,080 Speaker 1: schedule and everything's firing this This could be a cash 492 00:29:12,120 --> 00:29:17,920 Speaker 1: register year for the New York Yankees. Feels better to 493 00:29:17,920 --> 00:29:19,920 Speaker 1: be number one than number five. I'll wear a number 494 00:29:19,920 --> 00:29:21,520 Speaker 1: because of Mike. We have a chance to go for 495 00:29:21,560 --> 00:29:23,280 Speaker 1: three in a row. Kids numbers in a good time, 496 00:29:23,280 --> 00:29:25,360 Speaker 1: and let's first started wearing the number. I was just 497 00:29:25,400 --> 00:29:31,000 Speaker 1: happy in Floomberg Business of Sports, the number of the week. Time. 498 00:29:31,000 --> 00:29:34,120 Speaker 1: Now for the number of the week, this is hard. 499 00:29:35,080 --> 00:29:38,360 Speaker 1: I don't get it when it's easy. I will say 500 00:29:38,360 --> 00:29:42,440 Speaker 1: this thirty dollars. What's more than what Scott has in 501 00:29:42,480 --> 00:29:49,000 Speaker 1: his pocket. Close. But that's the cost of the new 502 00:29:49,040 --> 00:29:53,320 Speaker 1: book about Tiger Woods. And I didn't know. They's a 503 00:29:53,360 --> 00:29:56,200 Speaker 1: brand new book that's out and it's been called Tiger 504 00:29:56,240 --> 00:29:59,239 Speaker 1: Woods by out by Simon and Schuster. And what are 505 00:29:59,280 --> 00:30:02,000 Speaker 1: we delving into. It's a new biography and the traces, 506 00:30:02,640 --> 00:30:05,360 Speaker 1: as they say, the human cost of being Tiger Woods, 507 00:30:06,000 --> 00:30:08,480 Speaker 1: and you talk about his life and it's and I 508 00:30:08,520 --> 00:30:12,000 Speaker 1: saw a copy upstairs and I stole it and I 509 00:30:12,000 --> 00:30:17,360 Speaker 1: shouldn't have said that. Yeahro permanently, But it looks like 510 00:30:17,400 --> 00:30:18,760 Speaker 1: it's a very good book. And I got through a 511 00:30:18,800 --> 00:30:22,160 Speaker 1: few pages. Tiger's interesting again. And because he's winning, but 512 00:30:22,680 --> 00:30:25,960 Speaker 1: he's on the leaderboard on Sunday and we've got Augusta 513 00:30:26,040 --> 00:30:29,880 Speaker 1: coming up. This really makes golf fun. I mean I 514 00:30:30,200 --> 00:30:32,800 Speaker 1: actually tune in when I see Tiger's got a shot, 515 00:30:32,800 --> 00:30:36,080 Speaker 1: he's one behind, and he's on sixteen. I watch, and 516 00:30:36,120 --> 00:30:38,880 Speaker 1: I don't watch for others. That's a problem for golf. 517 00:30:38,920 --> 00:30:41,320 Speaker 1: They've got to figure this out that it still can't 518 00:30:41,400 --> 00:30:44,840 Speaker 1: be just Tiger Woods. You've been listening to Bloomberg Business 519 00:30:44,840 --> 00:30:46,680 Speaker 1: of Sports. We are here each and every week at 520 00:30:46,680 --> 00:30:49,400 Speaker 1: the same time, exploring the world of money and sports. 521 00:30:49,560 --> 00:30:51,920 Speaker 1: Michael barn and I'm Scott Sashnik. Thanks for joining us. 522 00:30:51,960 --> 00:30:53,920 Speaker 1: Please tune in next week when we speak with the 523 00:30:53,960 --> 00:30:57,680 Speaker 1: biggest and brightest in the sports business industry. You're listening 524 00:30:57,720 --> 00:31:00,760 Speaker 1: to Bloomberg Business of Sports from Bloomberg Video around the 525 00:31:00,760 --> 00:31:03,480 Speaker 1: world and online as an Apple Podcast on iTunes.