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Speaker 1: Stella.

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Speaker 2: Thank you for joining us as we're here at CARP

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Speaker 2: twenty eight. You have this beautiful new clothes that are

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Speaker 2: basically really at the forefront of some of the technology

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Speaker 2: that can be used to make close more sustainable. Fashion

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Speaker 2: is eight percent of carbon emisions. What are you here

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Speaker 2: to achieve this?

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Speaker 1: Thank you for having me. I'm here to represent one

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Speaker 1: of the most harmful industries on the planet. There's very

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Speaker 1: few fashion houses that can be here, so I feel

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Speaker 1: very honored. But I'm really trying to shine a light

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Speaker 1: on how harmful the industry is to the environment, to

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Speaker 1: the people that work in it sometimes and certainly the

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Speaker 1: animals that are killed for it. So we're here to

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Speaker 1: provide solutions, you know. I'm always trying to look at

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Speaker 1: the positive, and as a brand, we really do. We

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Speaker 1: don't kill any animals, we don't use fur or leathers,

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Speaker 1: and we don't use any PVCs. So I'm here to

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Speaker 1: talk about the industry, to provide a sustainable solution and

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Speaker 1: also to encourage, you know, the leaders in the room

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Speaker 1: to wake up and help us change policy and bring

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Speaker 1: in legislation.

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Speaker 2: But there's all these amazing textiles that look like leather

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Speaker 2: that are not leather. And I know through the years

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Speaker 2: they've been changing somewhere with seaweed or kell. But the

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Speaker 2: latest one is actually a collaboration that you're doing with

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Speaker 2: glove crea Goal and it's using grape skin to make this.

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Speaker 1: Yeah, we've been exploring this area for over twenty five

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Speaker 1: years at Seale McCartney. So a lot has changed and here,

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Speaker 1: you know, a cop we're showing the young innovators and

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Speaker 1: these new businesses that are swapping out bad for good. So, yeah,

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Speaker 1: we've been using mushroom leathers and all all different kinds

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Speaker 1: of leathers. But for the example you're saying, we're using

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Speaker 1: the waste industry all of the grapes and the grape

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Speaker 1: skins from a verve clcoat collaboration. It's super exciting because

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Speaker 1: these are two very harmful industries, leather and wine. So

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Speaker 1: to bring it into a product and it's a beautiful

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Speaker 1: bag and it's it's basically solving the issues and hopefully

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Speaker 1: still being sexy and desirable at the same time.

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Speaker 2: Is this scalable? So are you seeing and are you

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Speaker 2: seeing actually more adoption of some of these You know,

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Speaker 2: I don't know if you call it what do you

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Speaker 2: call it sake leather?

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Speaker 1: Not we I mean we call it faux leather. We

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Speaker 1: call it, you know, it's just an alternative. There are

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Speaker 1: some that are really scalable. We have one here in

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Speaker 1: a cop that we're showcasing called Mirrorm, which is a

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Speaker 1: plastic free non leather and it's absolutely the same as

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Speaker 1: a real leather to touch and to look, and it

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Speaker 1: goes through the same rigorous testing, but it is plastic free,

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Speaker 1: it's natural, and it is absolutely incredible and it's scalable,

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Speaker 1: and that is one of the most important questions for sure.

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Speaker 1: We have so many other innovations here that you're seeing

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Speaker 1: behind me. We have you know, nitwear made out of

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Speaker 1: algae knit. We have incredible completely three sixty breakdown le

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Speaker 1: polyesters made from enzyme you know techniques. So some are

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Speaker 1: more scalable than others. But we have a mixture here.

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Speaker 2: But is there interest from other fashion companies to maybe

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Speaker 2: collaborate so that it's not only your brand, but it

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Speaker 2: becomes more widely adopted to customers want it?

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Speaker 1: Yeah, customers want it. I think what we do at

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Speaker 1: sell mccan't is we try to inform people know we're here.

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Speaker 1: We're trying to create beautiful desirable products, to stand shoulder

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Speaker 1: to shoulder with our industry, to show that you don't

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Speaker 1: have to be harmful to the planet, you know, and

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Speaker 1: you can still create beautiful desirable things. But we have

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Speaker 1: the solutions. Other people are trying to adopt it. But

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Speaker 1: I think we really need the consumers to have the information.

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Speaker 1: They need to know that a truckload of fast fashion

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Speaker 1: is burned every single second or buried. You know, they

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Speaker 1: need to know that over a billion animals are killed

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Speaker 1: every year, that the you know, the chemicals used to

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Speaker 1: tan leathers can be cancerous to the people that are

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Speaker 1: having to work with them. And if you have that information,

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Speaker 1: then hopefully you will consume in a more conscious way.

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Speaker 2: Do you think leaders need to regulate it? So you

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Speaker 2: mentioned you spend also a lot of your time he

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Speaker 2: righte Carps speaking to world leaders, speaking to business executives.

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Speaker 2: Are they listening? Are we going to have something concrete

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Speaker 2: or is it just not one of their priorities right now?

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Speaker 1: It's lower down the priority list. But that is honestly

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Speaker 1: why I'm here. I'm kind of in the face of people,

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Speaker 1: and I think it's my job as a sustainable fashion

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Speaker 1: designer to really highlight that we need policy change we

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Speaker 1: need to have as an industry. We're one of the

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Speaker 1: most harmful, one of the second most harmful in the world,

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Speaker 1: and we need to have limitations put on us like

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Speaker 1: all of the other industries that are less harmful. We

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Speaker 1: need to work together to achieve this, but we also

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Speaker 1: need to be incentivized. I think the future of fashion,

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Speaker 1: the future brands of fashion, the next generation, need to

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Speaker 1: have incentives. I can get taxed up to thirty percent

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Speaker 1: more on a non leather good going into America, which

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Speaker 1: is crazy. I take that on my margin, and I'm

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Speaker 1: penalized for working in a more sustainable way. So definitely

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Speaker 1: we need to get laws passed that will basically help

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Speaker 1: my industry be a better cleaner industry.

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Speaker 2: Yeah, and I guess the product is more expensive to

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Speaker 2: start with because of the technology that goes into it's

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Speaker 2: certainly at early stage.

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Speaker 1: Yeah, we develop a lot, Cela McCartney. We work incredibly

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Speaker 1: closely with our suppliers. I mean, we have a regenerative

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Speaker 1: cotton here. I'm wearing it right now, and that took

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Speaker 1: us years to work with a family run company called

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Speaker 1: Sackass in Turkey, and they started with five hectors that

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Speaker 1: they gave for our pilot and now they're at two

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Speaker 1: hundred hectors. So you know, unless we start working in

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Speaker 1: this way, we're not going to see the suppliers even

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Speaker 1: be incentivized to do it either.

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Speaker 2: So what kind of conversations are you having with elv mate?

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Speaker 2: So they have minority stake, but are they are they listening?

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Speaker 2: Do they want to do better around sustainability?

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Speaker 1: Yeah? I mean, I think it gives a huge signal

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Speaker 1: to the world of the to the fashion world. That

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Speaker 1: Van I don't know, is my business partner, and you

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Speaker 1: know he's very invested in this. I'm his chief sustainable advisor,

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Speaker 1: and these are the conversations I'm having with him, and

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Speaker 1: you know, he knows that this is the future. And

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Speaker 1: I think to infiltrate from within is kind of.

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Speaker 2: What I do.

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Speaker 1: It's my My relationship with the fashion industry is to

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Speaker 1: show there is another way. So, yeah, we're working hard

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Speaker 1: at trying to make change.

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Speaker 2: And of course, you know some say we should just consumeize.

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Speaker 2: How do you marry the two like continue selling having

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Speaker 2: a fashion brand, but making it more sustainable and better

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Speaker 2: for the intervact.

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Speaker 1: I think we should less, and I think we should

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Speaker 1: consume better. I think we should invest better. I think

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Speaker 1: it's hard because obviously this comes with a price point.

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Speaker 1: Working in a more sustainable way, being kinded to the planet,

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Speaker 1: kind to the people that work in the industry of

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Speaker 1: supply and farming for fashion, kind of to the animals.

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Speaker 1: It costs more. You know, that is a sad reality,

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Speaker 1: but at the end of the day, it's the right

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Speaker 1: thing for the planet. It's the right thing for the industry.

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Speaker 1: And out of five hundred billion dollars worth of waste

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Speaker 1: from fast fashion every year, there is business opportunity and

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Speaker 1: we have incredible examples. Protein evolution is taking waste, it's

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Speaker 1: breaking it down in an enzyme way and it's basically

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Speaker 1: completely circular, and we're creating a new thread and a

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Speaker 1: polyester product that you can see. So waste can be

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Speaker 1: a business opportunity. And I think vintage fashion. I'm a

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Speaker 1: big advocate of vintage you know, of thrift stores and

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Speaker 1: renting fashion. I think that these are business models that

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Speaker 1: can be the future and hopefully gives everyone access to

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Speaker 1: the conversation.

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Speaker 2: And you're seeing that more and more. Still, Thank you

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Speaker 2: for joining us, Thank you for having still a bit courtney,