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Speaker 1: Hey, everybody, it's your old pel Josh. Sorry to cut in,

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Speaker 1: but just for a second, I'm wanting to let you

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Speaker 1: know that I'm doing my solo live show, The End

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Speaker 1: of the World or How I Learned to Start Worrying

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Speaker 1: and Love Humanity in Minneapolis and in d C. On June.

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Speaker 1: I'll be in Minneapolis at the Parkway Theater and you

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Speaker 1: can get tickets by going to the Parkway Theater dot com.

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Speaker 1: The next night, June, I'll be in Washington, d C,

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Speaker 1: our Nation's capital, to bring the good word to our

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Speaker 1: nation's capital. I'll be there at the Miracle Theater and

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Speaker 1: you can get tickets to that one at the Miracle

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Speaker 1: Theater dot com. Thanks a lot for coming to see me.

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Speaker 1: I'll see you this June. Welcome to Stuff You Should Know,

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Speaker 1: a production of I Heart Radios How Stuff Works. Hey,

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Speaker 1: and welcome to the podcast. I'm Josh Clark, and there's

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Speaker 1: Charles W Chuck Bryant, there's Jerry over there, and this

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Speaker 1: is Stuff you Should Know. Barcodes. Give me some bar codes.

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Speaker 1: I love them bar codes. Blah. Do you like bar

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Speaker 1: codes too? Um? Sure, I'm I'm I'm feigning geeking out

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Speaker 1: because I think bar codes are cool, But I'm not

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Speaker 1: like a barcode nerd. No, But it is interesting that

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Speaker 1: like how much of our how much we take them

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Speaker 1: for granted, and how they're everywhere, and after you listen

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Speaker 1: to this or we research this, you probably start noticing

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Speaker 1: them and being like, what secrets lie within you? Exactly

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Speaker 1: a little black things and spaces in between. Well, hopefully

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Speaker 1: if they listen to this, they won't have any questions

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Speaker 1: like that they'll know all the barcode secrets. Well sure,

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Speaker 1: I hope, Yeah, we'll find out. We'll see. So, like

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Speaker 1: you said, bar codes are absolutely everywhere, and it is

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Speaker 1: one of those things where you like, there's one, Oh

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Speaker 1: my gosh, there's one. There's one over there. Like if

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Speaker 1: you work at a company, turn your computer over, guarantee

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Speaker 1: there's a bar code underneath. There's bar codes all over

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Speaker 1: the place, right, there's one on your forehead. There is

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Speaker 1: I gotta tattoo this morning just for this episode. Wasn't

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Speaker 1: it in a movie? I feel like, um, future world

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Speaker 1: where we all have barcodes? Was the government to put

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Speaker 1: him on our next Oh? Maybe it was the Apple

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Speaker 1: add It was the Apple ad was probably I know

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Speaker 1: exactly what you're talking about I can see a guy

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Speaker 1: with the shaved head in a suit with a bar

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Speaker 1: code on the back of his neck. All right, well,

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Speaker 1: I think there's people yelling at their radio right now, right,

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Speaker 1: so they're every radio, they're on your computer, they're on

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Speaker 1: guys next, they're on the computer or on the radio. Um,

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Speaker 1: and they're actually not that old of an invention. Let

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Speaker 1: me rephrase that, chuck. They are exactly as old as

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Speaker 1: you would imagine them to be, right, which is uh,

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Speaker 1: if you thought about it. This is one of those

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Speaker 1: things where if you ask someone, they probably able by

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Speaker 1: stopped talking, if you gave a little bit of thought,

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Speaker 1: you might think of the other half of what makes

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Speaker 1: a barcode necessary or able to be used, which is

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Speaker 1: the laser. And that was the big reveal. Well, they

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Speaker 1: can't have preceded the laser. It kind of did, actually though.

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Speaker 1: Well yeah, sure the idea, but it took them in

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Speaker 1: concert to actually do anything worthwhile, right exactly. Um, basically,

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Speaker 1: we're both just a couple of lumps and put us

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Speaker 1: together and we took off like the UPC code protocol.

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Speaker 1: So so um back, let's let's let's set the scene,

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Speaker 1: shall we. All right, are we way back in it here. Sure,

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Speaker 1: all right, Jerry, Thank you, Jerry. Jerry launched us. So. Um,

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Speaker 1: when you think about bar codes, you think grocery store typically, right,

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Speaker 1: I think anything, Sure, I think grocery store. I think

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Speaker 1: anything you can anywhere you can buy something or yeah, okay,

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Speaker 1: that's much more dead on. But mine makes sense too,

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Speaker 1: because it was in the grocery store that the whole

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Speaker 1: issue of bar codes, the whole reason we have bar

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Speaker 1: codes to begin with, really began because it used to

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Speaker 1: be a genuine, bona fide mess going to the grocery store. Yeah.

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Speaker 1: I mean, and this was back when people weren't even

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Speaker 1: in a hurry. Um yeah, imagine now, like my mom

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Speaker 1: was a uh cashier at Kroger in the nineteen sixties.

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Speaker 1: So she has remarked about how fast she was typing

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Speaker 1: in those numbers, and now people like going through her

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Speaker 1: line because she was just brew right, she was typing

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Speaker 1: in those numbers. Is the key here? Yeah? But no,

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Speaker 1: I mean there is no Well we haven't done the

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Speaker 1: John Henry test. Maybe maybe Diane was so fast it's

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Speaker 1: she could beat the laser, especially these days, because you know,

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Speaker 1: sometimes it seems like they can take longer when they

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Speaker 1: scan it and scan it and scan it and then

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Speaker 1: type in the tiny number. Right, But your mom may

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Speaker 1: have been an anomaly. For the most part. If you

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Speaker 1: went and checked out in a line at a grocery store,

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Speaker 1: you had to wait way longer than you do these days,

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Speaker 1: because it wasn't Chuck's mom it was checking you out.

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Speaker 1: It was some other person who to lift up the

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Speaker 1: can't find the price label on it, type in the price,

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Speaker 1: type in the tax, and then pick up the next

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Speaker 1: thing and do the same thing. Heaven forbid that sticker

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Speaker 1: fell off, yes, or they got over price. Check on

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Speaker 1: Aisle seven earl and see what the Alpa costs. So

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Speaker 1: you've got that problem, right if it goes on sale.

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Speaker 1: That's another thing too that you have to go through

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Speaker 1: and relabel all those cants. Right, So that's where you

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Speaker 1: got the price was. It was labeled by some guy

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Speaker 1: with a gun. Remember that movie Oh God would John

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Speaker 1: Denver and George Burns. I always whenever I hear of

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Speaker 1: a dude like pricing um something in a supermarket with

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Speaker 1: a price, That's what I think of it that I

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Speaker 1: think the first scene where he meets God, Yeah he

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Speaker 1: was a supermarket manager, right, yeah, he was so um.

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Speaker 1: That's how the price got on there. That was one

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Speaker 1: problem that you had hand labeling prices and then hand

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Speaker 1: typing it in. But there's also the key of inventory.

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Speaker 1: The only way to tell how much stuff you had

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Speaker 1: in a store at any given time was to go

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Speaker 1: through and count everything in the store and in the

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Speaker 1: back room, and then you would know what you needed

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Speaker 1: to order. So supermarkets were frequently out of stuff. The

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Speaker 1: lines were very long. It was a nightmare unless your

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Speaker 1: mom was the cashier, which is one reason why barcodes

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Speaker 1: were first invented and adopted into grocery stores, because it

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Speaker 1: became so clear so early on that they could solve

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Speaker 1: this enormous problem in one fell swoop if they could

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Speaker 1: only get a system in place that perfected it. Yeah.

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Speaker 1: So in the thirties there was a guy who wrote

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Speaker 1: a thesis paper at HAVID named Wallace flint Um where

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Speaker 1: he invented an automated grocery system with punch cards and

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Speaker 1: flow wrecks and such. Didn't really take off, but it

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Speaker 1: was an interesting precursor. I think anytime you have punch

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Speaker 1: cards involved, it's not gonna take off, right unless that's

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Speaker 1: how we vote in this country, um, and you see

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Speaker 1: how that worked out. So flash forward Philadelphia in the

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Speaker 1: nineteen forties. That was a grocery store manager who was

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Speaker 1: like Josh, he was pretty upset and riled up about

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Speaker 1: time and how long it's all taking and running out

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Speaker 1: of stuff. And he went to Drexel. Uh, I guess

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Speaker 1: it's dressed Drexel University Now was a Drexel? I t

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Speaker 1: back then? Or was it? Two different? Things? Could be offshoot?

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Speaker 1: Maybe there are copycats. All right, we'll like, yeah, we're

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Speaker 1: in Drexel too. I looked at their mascot. By the way,

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Speaker 1: they're the Dragons, specifically their mascot that dresses up for

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Speaker 1: basketball games as Mario the Magnificent. Huh, it's a little

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Speaker 1: odd for a dragon. Yeah, he's he's named after. Apparently

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Speaker 1: they're like oldest basketball fan or something. Okay, that makes sense.

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Speaker 1: Sure what happens to be a dragon? Anything? Rao dragons. So,

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Speaker 1: like I said, can you help me Drexel? I need

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Speaker 1: help because I'm a grocery store managers taken forever. The

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Speaker 1: dean said, no, no, not really. But there was a

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Speaker 1: student there, a grad student name Bob Silver, who's stuck

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Speaker 1: that in his pocket. As they say, walked away and

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Speaker 1: went to his friend who who was a grad of

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Speaker 1: Drexel name Joe Woodland, because I guess he knew Joe

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Speaker 1: was the man for ideas like this. And Woodland said, yeah,

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Speaker 1: I think, uh, I think we could come up with something.

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Speaker 1: He said, we're in Philadelphia, let's go down to Miami

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Speaker 1: Beach and think about this. Yeah, because years from now

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Speaker 1: that's where the I smell will be dreamed up. It

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Speaker 1: was Miami Beach too, That's why it seemed familiar, it

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Speaker 1: wasn't it. Yeah, it seemed familiar to me, and I

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Speaker 1: was like, wait a minute, Oh that's right. So the

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Speaker 1: I smell and the UPC symbol we're both dreamed up

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Speaker 1: on Miami Beach and to life crew. Um. So yeah,

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Speaker 1: Apparently he goes to the beach starts dreaming of like

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Speaker 1: Morse code. Basically, what he's trying to figure out is

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Speaker 1: what can we use to represent like the price and

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Speaker 1: like the stock number. That's really what they were trying

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Speaker 1: to boil it down to use. If you have that

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Speaker 1: in one little component, then then that can be scanned

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Speaker 1: and exactly, um it could be scanned, it could be

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Speaker 1: um typed in. However, you need to do it, but

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Speaker 1: it could bring up a lot more information and you

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Speaker 1: could do it a lot faster because it could tell

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Speaker 1: you things like there's only two left, you better order, right,

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Speaker 1: that kind of thing. So, like you said, he figured

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Speaker 1: out Morse code. He was kind of inspired on Miami

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Speaker 1: Beach to use Morse code. But then something really weird happened.

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Speaker 1: He types some lines and some dots, typed with his fingers, um,

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Speaker 1: and the sand in the hand, typed in the sand,

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Speaker 1: and then he just pulled his fingers downward in the

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Speaker 1: sand and turned him into lines. I figured he was

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Speaker 1: drunk or something maybe, so I just kind of he

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Speaker 1: was slurring his sand line right, And um, that was

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Speaker 1: the beginning of the first u PC symbol. And it

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Speaker 1: was way different than what you would think because what

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Speaker 1: they ended up coming up with was not just lines

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Speaker 1: like we see today, but circles concentric concentric circles like

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Speaker 1: a bull's eye. Yeah, it looks like uh, it looks

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Speaker 1: like a record like an LP Yeah. Basically, Um, so

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Speaker 1: that was it. Like if this was the movie, And

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Speaker 1: after all, they made a movie about Winchell wipers with

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Speaker 1: Greg Kenear, So why hasn't this been made I don't know.

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Speaker 1: That would be the moment where he draws those lines

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Speaker 1: in the sand and like a halo glows around them

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Speaker 1: and like two live crew starts playing back. Then How

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Speaker 1: great would that be? Um? So yeah, that's where it

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Speaker 1: was born. Uh, those two dudes, Woolen and Silver, they

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Speaker 1: came up with a machine because that was kind of

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Speaker 1: the problem. It's like, great, we figured out this barcode thing,

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Speaker 1: but it's useless unless you had a reader. And their

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Speaker 1: reader was huge and expensive and heavy and dangerous. It

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Speaker 1: sounds like it was like the size of a desk,

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Speaker 1: and back then desks were really big. That's like says

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Speaker 1: of a bus today. They also used in a scilloscope

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Speaker 1: as the reader, right, which I for life, we can't

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Speaker 1: figure out how they did that, um, because that detects

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Speaker 1: like electrical pulses. But the upshot of it was that

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Speaker 1: a scilloscope with a five hundred bulb they got super

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Speaker 1: dangerously hot when they put it together with those two kids.

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Speaker 1: These were grad students at the time or they just

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Speaker 1: recently graduated. Um, they put together the first machine that

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Speaker 1: could read printed material. That's pretty cool, right. So it

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Speaker 1: just so happened that that printed material was a printed

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Speaker 1: bulls eye upc code. There's a big problem that they

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Speaker 1: were missing something very important, and that was uh microcomputer,

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Speaker 1: something that could read this code and make sense of it. Um.

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Speaker 1: They hadn't quite come up with that, so they said,

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Speaker 1: you know what, let's just forget about this. We'll put

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Speaker 1: it in dad's garage like a trampoline, sell it to

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Speaker 1: our c A. Well, yeah, they sold the patent right right,

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Speaker 1: and then we're gonna head off to go work for IBM.

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Speaker 1: And that's where the big scene with the glowing and

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Speaker 1: two live crew would have ended, maybe in a montage

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Speaker 1: or something. Right. Uh so we I spoiled it, I

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Speaker 1: guess um with the laser. But in nine was when

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Speaker 1: the first laser was debuted. And this was really key

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Speaker 1: to read this thing because the reason they used a

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Speaker 1: five D lightbulb wasn't because they were just like, man,

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Speaker 1: this is so cool and hot and dangerous, Like you

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Speaker 1: needed a tremendous amount of light to read these tiny um,

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Speaker 1: I mean super detailed. You know, it's not detail old

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Speaker 1: with like lettering that we're used to seeing, but it

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Speaker 1: was deep. He had to read the detail right because

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Speaker 1: and it also has to be kind of small too. Yeah,

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Speaker 1: it can't be at the size of they can right exactly, um,

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Speaker 1: or you know, something bigger than the size that they can.

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Speaker 1: It has to be fairly small and it is fairly

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Speaker 1: detailed and um, so you need a really bright light

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Speaker 1: to read it. Well. Luckily, eventually the Hughes Corporation came

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Speaker 1: up with the laser and that was very quickly implemented

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Speaker 1: with the bar code system, not in grocery stores at first,

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Speaker 1: but on the railroad. It turns out, yeah, this was um,

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Speaker 1: this guy figures pretty prominently. His name is David Collins,

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Speaker 1: and he had a company called Computer Identics Corporation. And

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Speaker 1: what he came up was the first in nine, the

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Speaker 1: first bar code reader that actually worked without you know,

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Speaker 1: five lightbulbs, using that laser to keep check of freight

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Speaker 1: cars because the railroad companies would swap freight cars with

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Speaker 1: one another all the time, but you'd end up some

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Speaker 1: guy would always keep your freight car and be like,

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Speaker 1: I don't know, just talk about yeah. So he sold

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Speaker 1: two of those in nineteen nine m I T. Grad

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Speaker 1: and that that kind of changed the game because all

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Speaker 1: of a sudden it was being implemented not in grocery

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Speaker 1: stores like you said, but grocery store uh people, workers, managers, owners, uh,

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Speaker 1: industry leaders. I think they took notice. They did, especially

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Speaker 1: again named Alan Hallerman, who basically led the charge to

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Speaker 1: get this stuff into supermarkets. And there was a pilot

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Speaker 1: program that was at a Kroger like the one your

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Speaker 1: mom worked at about the time where she would have

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Speaker 1: worked for Kroger. But this is up in Cincinnati, which

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Speaker 1: I think is where Kroger was founded. Yeah, she was

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Speaker 1: in Tennessee, I think. And our c A had been

257
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Speaker 1: looking for new projects to um to to work on,

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Speaker 1: and they found this old patent that r c A

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Speaker 1: bought from Woodland and so, yeah, what about this old thing?

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Speaker 1: Is it a bulls eye? Like? No, check it out.

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Speaker 1: So they put laser to bull's eye and ran this

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Speaker 1: pilot program in in Cincinnati at Krogrin it went okay

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Speaker 1: ish for a new thing, It did all right, But

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Speaker 1: we mentioned how they had to be able to read

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Speaker 1: these intricate little barcodes. Um printing wasn't great, so any

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Speaker 1: smudges or smears or anything would just throw the whole

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Speaker 1: system off, right, But it was enough of a proof

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Speaker 1: of concept that that the these um grocery store industry

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Speaker 1: leaders led by Alan Holderman, said we've got to get

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Speaker 1: this out into grocery stores. So they formed we got

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Speaker 1: to mention the name of their group. You're ready for it? Okay?

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Speaker 1: They formed the US Supermarket ad Hoc Committee on a

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Speaker 1: uniform Grocery Product code. What does that spell? U S

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Speaker 1: A h C, U G p C, it spells nothing

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Speaker 1: or nothing, it spells a barcode um. I read somewhere

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Speaker 1: that this guy, he would when he was lobbying supermarket

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Speaker 1: managers and leaders I us to like buy into this.

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Speaker 1: He would take them to go see Deep Throat. I

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Speaker 1: read that it was the fashion of the day to

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Speaker 1: like go out for a steak dinner. And then everybody

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Speaker 1: went and watched Deep Throat in the movie theater as

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Speaker 1: part of like a business meeting. Do you get the

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Speaker 1: steak dinner before or after that? Before parents are really

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Speaker 1: to oh dear, Well, let's take a break and ruminate

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Speaker 1: on that question and we'll be right back. Change. So

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Speaker 1: the um, the U S Supermarket at Hot Committee on

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Speaker 1: a unifor ARM grocery product code hanging out at the

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Speaker 1: ad committee in the porno theater. Sure we can call

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Speaker 1: him the ad HUT Committee from now on, all right,

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00:17:07,640 --> 00:17:10,280
Speaker 1: that's wanting to get it in one more time. And um,

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Speaker 1: they decided that yes, the r c A patent with

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Speaker 1: the bulls eye was pretty good, but it hadn't worked

293
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Speaker 1: that good. Is it possible or something better? And this

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00:17:20,680 --> 00:17:24,040
Speaker 1: is pretty forward thinking, um at the time if you

295
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Speaker 1: think about it too, to say like, yes, this works,

296
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Speaker 1: this company has a patent on it. Forget about that.

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Speaker 1: Could we do better? And they actually launched like a

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Speaker 1: national basically a competition to come up with something better. Yeah,

299
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Speaker 1: And this was sort of in the face of manufacturers

300
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Speaker 1: who weren't too crazy about this idea to begin with,

301
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Speaker 1: because it would be on them obviously, like Campbell's Soup

302
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Speaker 1: to start putting these codes on their soup cans. And

303
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Speaker 1: no one really wanted to do it because of they

304
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Speaker 1: have their own systems in place. It would cost some

305
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Speaker 1: money and time, and they were just like, hey, it

306
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Speaker 1: ain't broke on our end. What's funny is this this article?

307
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Speaker 1: I think this part came from a smith sony An

308
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Speaker 1: article where they're saying, like cardboard manufacturers thought it would

309
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Speaker 1: spoil their product, like it's so beautiful, this box of

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Speaker 1: of apple cinnamon oatmeal cannot be spoiled with a with

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Speaker 1: a UPC code. Yeah, that's weird, but that was part

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Speaker 1: of the pushback apparently, was they thought it would mess

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Speaker 1: up the product, right, but they gave then. I guess

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Speaker 1: they were I'm sure they were talked into the fact

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Speaker 1: that they could move more product with this. In the end,

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Speaker 1: they were taken to see deep through and they just

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00:18:27,040 --> 00:18:29,680
Speaker 1: caved like a house of cards. They're like, man, that

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Speaker 1: stick was good and so was the cinema. Um. So

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Speaker 1: seven people, like you said, submitted seven companies, and um

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Speaker 1: if you go and look at these seven submissions, it's

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Speaker 1: interesting that some of them, like one was like the

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Speaker 1: LP bull's eye. There was another circular one, but it

323
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Speaker 1: looked like no, no, it looks like if kid draws

324
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Speaker 1: the sunshine. It was like all the lines were going

325
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Speaker 1: out from the center. There were a few different variations

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Speaker 1: that sort of look like the modern barcode and in theory.

327
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Speaker 1: But then it's it's so funny when you look at

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Speaker 1: the seven side by side, you immediately go to that

329
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Speaker 1: little rectangular when you're like, oh, well, yeah, just because

330
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Speaker 1: we're used to it. But I don't know if at first,

331
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Speaker 1: if people just looked at it like the bulls in

332
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Speaker 1: one was pretty, it is. The sunshine one was nice.

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Speaker 1: I think I've seen the Sunshine one and like cartons

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Speaker 1: of milk or orange juice, like on the bottom of

335
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Speaker 1: paper cartons. I've seen that before, I know. Yeah, so

336
00:19:28,320 --> 00:19:30,600
Speaker 1: I guess somebody adopted. There was a little half circle

337
00:19:30,640 --> 00:19:32,919
Speaker 1: one too, that looks sort of like a rainbow sticker.

338
00:19:33,400 --> 00:19:38,560
Speaker 1: It's very cute. That is cute. But the kicker here

339
00:19:38,720 --> 00:19:43,879
Speaker 1: is is that IBM um sort of at hour, I

340
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Speaker 1: guess heard about this. We're like, hey, yeah, we'll throw

341
00:19:45,920 --> 00:19:49,080
Speaker 1: in a bid. They're like, oh, well, what have you developed?

342
00:19:49,119 --> 00:19:51,159
Speaker 1: And they're like, we haven't developed anything because we just

343
00:19:51,160 --> 00:19:54,800
Speaker 1: heard about this. But Grapevine, Joe Woodland, the guy who

344
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Speaker 1: invented this other one works for us. Sure, ironically, Joe

345
00:19:58,800 --> 00:20:00,680
Speaker 1: Woodland didn't have anything to do with their design though.

346
00:20:01,680 --> 00:20:05,000
Speaker 1: Who was it George Laura? The story is all over

347
00:20:05,040 --> 00:20:07,879
Speaker 1: the place. It really is interesting how many different like

348
00:20:08,080 --> 00:20:10,840
Speaker 1: directions it took, how many times they saw a deep

349
00:20:10,880 --> 00:20:14,880
Speaker 1: throat over and over again as this process was going on.

350
00:20:15,080 --> 00:20:19,800
Speaker 1: Just stop saying those words, just say cinema. But there

351
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Speaker 1: was a guy there named George Laura at IBM and Uh.

352
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Speaker 1: The advantage he had, or at least says he saw it,

353
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Speaker 1: and I agree, is that he hadn't seen all these

354
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Speaker 1: bulls eyes and sunshines and rainbows, and he was he

355
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Speaker 1: kind of started from scratch and built that beautiful little rectangle.

356
00:20:37,760 --> 00:20:41,399
Speaker 1: That was his premise that he was like, I'm unadulterated

357
00:20:41,520 --> 00:20:45,639
Speaker 1: with any any conceptions IBM, didn't have any pre existing

358
00:20:45,720 --> 00:20:48,320
Speaker 1: machinery that this thing needed to fit into nothing. He

359
00:20:48,359 --> 00:20:51,320
Speaker 1: got to start from scratch. And actually his idea panned

360
00:20:51,320 --> 00:20:55,960
Speaker 1: out because his was selected the ad hoc committee I'll

361
00:20:56,000 --> 00:20:59,400
Speaker 1: spare everybody UM met in New York, and they actually

362
00:20:59,440 --> 00:21:02,360
Speaker 1: tapped some scientists from m I T because they said,

363
00:21:02,400 --> 00:21:05,159
Speaker 1: who are the smartest scientists around? M I T scientists?

364
00:21:05,720 --> 00:21:10,800
Speaker 1: Here are the how many was it seven or eleven designs? Seven? Okay,

365
00:21:10,880 --> 00:21:13,720
Speaker 1: here are the seven designs and my T scientists, you, guys,

366
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Speaker 1: tell us which one you think is right. But then

367
00:21:16,520 --> 00:21:19,359
Speaker 1: this Alan Haberman, he said, hold on before you, guys,

368
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Speaker 1: tell us, can you give me a confidence interval of

369
00:21:23,720 --> 00:21:27,760
Speaker 1: how how confident you are that you have picked the

370
00:21:27,880 --> 00:21:31,840
Speaker 1: right one? And all of them were at like confident

371
00:21:32,000 --> 00:21:38,480
Speaker 1: and it was lours rectangle that one that's right. Uh. Interestingly,

372
00:21:38,560 --> 00:21:44,040
Speaker 1: they had demonstrated the rectangular one with a bean bag

373
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Speaker 1: ashtray and the a softball picture, Yeah, which is picture, Like,

374
00:21:49,040 --> 00:21:52,240
Speaker 1: is there anything better than the bean bag ashtray? Those

375
00:21:52,240 --> 00:21:54,560
Speaker 1: are great? Yeah? We got those in college. Like I

376
00:21:54,640 --> 00:21:58,040
Speaker 1: searched them out just because they you know, because they

377
00:21:58,040 --> 00:21:59,720
Speaker 1: were always plaid and looked like they were from the

378
00:21:59,720 --> 00:22:02,320
Speaker 1: fifth You never smoked, did you. Well, I mean I

379
00:22:02,320 --> 00:22:04,040
Speaker 1: spoke to a little in college, but we we had

380
00:22:04,080 --> 00:22:06,359
Speaker 1: ashtrays around. He still wanted to provide for your guests.

381
00:22:06,600 --> 00:22:09,000
Speaker 1: See this is in college, you know. Yeah, that's trays.

382
00:22:09,640 --> 00:22:12,160
Speaker 1: Maybe a little snack caddy to go with the cocktails.

383
00:22:13,240 --> 00:22:15,160
Speaker 1: But we had a few of those bean bag ashtrays,

384
00:22:15,240 --> 00:22:17,520
Speaker 1: and uh they were pretty great, and mostly because you

385
00:22:17,560 --> 00:22:19,560
Speaker 1: could put them on a dashboard of a car and

386
00:22:19,600 --> 00:22:22,040
Speaker 1: they would stay there right or on your belly. Well

387
00:22:22,119 --> 00:22:26,600
Speaker 1: you're popin sure, Sure they'd stay wherever you want them to. So,

388
00:22:26,720 --> 00:22:29,879
Speaker 1: like you said, Laura, one the big they had a

389
00:22:29,920 --> 00:22:34,679
Speaker 1: big party I'm sure with rectangular um or derve's all

390
00:22:34,800 --> 00:22:38,280
Speaker 1: arranged in perfect lines, eating out of bean bag ashtrays.

391
00:22:38,320 --> 00:22:43,880
Speaker 1: Oh god. Uh. And then on June nine, they debuted

392
00:22:43,880 --> 00:22:48,240
Speaker 1: it in a real store, um in Troy, Ohio, Marsh

393
00:22:48,400 --> 00:22:51,200
Speaker 1: Marsh Supermarket. Yeah, I've not heard of it. I still

394
00:22:51,359 --> 00:22:54,399
Speaker 1: I thought you might have been like, oh, yeah, the

395
00:22:54,440 --> 00:22:57,480
Speaker 1: old days of the Marshes and Toledo. No, we had

396
00:22:57,960 --> 00:23:03,200
Speaker 1: I g a food Town Kroger, that's it. Yeah, that's

397
00:23:03,240 --> 00:23:10,800
Speaker 1: all I can remember. And foods with a Z foods. Uh.

398
00:23:10,880 --> 00:23:12,600
Speaker 1: I don't know why that. That's the first thing I

399
00:23:12,600 --> 00:23:16,120
Speaker 1: can think of. Um, So they had this the whole

400
00:23:16,160 --> 00:23:19,399
Speaker 1: checkout counter I see is translated into day's dollars. But

401
00:23:19,840 --> 00:23:22,960
Speaker 1: forty four grand is what that thing would have cost today. Yeah,

402
00:23:23,000 --> 00:23:27,240
Speaker 1: and just the scanner itself was more than seventeen grand

403
00:23:27,280 --> 00:23:30,359
Speaker 1: of that in today's dollars. Yeah, and today you can

404
00:23:30,400 --> 00:23:33,840
Speaker 1: get a scanner for about twenty bucks. So this is

405
00:23:33,880 --> 00:23:36,000
Speaker 1: the This is a pretty nice set up for the

406
00:23:36,040 --> 00:23:40,000
Speaker 1: Marsh's store in Troy, Ohio. And the just one register

407
00:23:40,119 --> 00:23:42,480
Speaker 1: to right, it was out of However, many of the

408
00:23:42,520 --> 00:23:44,679
Speaker 1: rest of them. We're having the type. Can't you be

409
00:23:44,800 --> 00:23:49,520
Speaker 1: more like sharing Buchanan's over here on the on the

410
00:23:49,000 --> 00:23:52,000
Speaker 1: uh the laser checker. Yeah, that was the real name.

411
00:23:52,040 --> 00:23:55,119
Speaker 1: By the way, it sounds like you just totally improptered that. No,

412
00:23:55,560 --> 00:23:57,160
Speaker 1: it came out of my memory. No, but we should

413
00:23:57,160 --> 00:23:59,720
Speaker 1: give her her do. Yeah. She was the first cash

414
00:23:59,800 --> 00:24:03,680
Speaker 1: year to to scan an item with a UPC code,

415
00:24:03,680 --> 00:24:06,160
Speaker 1: And the first item that was scanned was a ten

416
00:24:06,240 --> 00:24:09,160
Speaker 1: pack of juicy fruit gum. Yeah. I bet the guy

417
00:24:09,280 --> 00:24:13,240
Speaker 1: what was his name, Richard Dawson. Now that was family feud,

418
00:24:13,359 --> 00:24:17,040
Speaker 1: Clyde Dawson, his brother, right, he was ahead of R

419
00:24:17,119 --> 00:24:19,960
Speaker 1: and D for marsh and he played the first shopper.

420
00:24:20,480 --> 00:24:23,680
Speaker 1: And I wonder if he was like, hm, let's see

421
00:24:23,680 --> 00:24:27,199
Speaker 1: because his fruit stripes is nothing but striped lines. I

422
00:24:27,200 --> 00:24:28,919
Speaker 1: wonder if he was trying to throw him off. I

423
00:24:28,920 --> 00:24:34,280
Speaker 1: don't know, like scan this. Supposedly he chose gum because

424
00:24:34,359 --> 00:24:36,040
Speaker 1: a lot of people were like, well what about gum,

425
00:24:36,080 --> 00:24:37,440
Speaker 1: You're never gonna be able to get one of these

426
00:24:37,440 --> 00:24:40,160
Speaker 1: things on gum. But then he chose a ten pack

427
00:24:40,240 --> 00:24:44,800
Speaker 1: of gum, so he was kind of hedging his bets whatever.

428
00:24:44,880 --> 00:24:48,639
Speaker 1: But it was what the smallest one smallest barcodes are, uh,

429
00:24:48,720 --> 00:24:53,040
Speaker 1: the smallest I saw they have No bees have barcodes

430
00:24:53,400 --> 00:24:55,480
Speaker 1: like on them. Somehow, I haven't figured out how. I

431
00:24:55,520 --> 00:24:57,639
Speaker 1: didn't see how. I just know that bees have bar codes.

432
00:24:57,720 --> 00:25:01,880
Speaker 1: You mean bees, the insect yes, with the z um

433
00:25:01,960 --> 00:25:05,960
Speaker 1: what do you mean to track them or something? What? Yeah? Um,

434
00:25:05,960 --> 00:25:08,000
Speaker 1: so that's got to be pretty small. But the smallest

435
00:25:08,080 --> 00:25:12,080
Speaker 1: product I saw with the barcode is, um, the roll

436
00:25:12,160 --> 00:25:16,520
Speaker 1: pop sticks have the barcode on them. Really did you do, researcher,

437
00:25:16,560 --> 00:25:20,840
Speaker 1: You were just eating its role pop? How many licks

438
00:25:20,840 --> 00:25:22,680
Speaker 1: did it take to get to the center. I've never

439
00:25:22,720 --> 00:25:27,440
Speaker 1: made it right, I always crunch like the owl says. So,

440
00:25:28,119 --> 00:25:30,120
Speaker 1: I guess we should talk about how these things work

441
00:25:30,240 --> 00:25:35,760
Speaker 1: because it's interesting, it's super wonky. But um, I think

442
00:25:35,800 --> 00:25:37,720
Speaker 1: I don't know, it's good for people to understand this

443
00:25:37,760 --> 00:25:41,719
Speaker 1: to a certain degree, whatever degree you're comfortable with with learning. Well, okay,

444
00:25:42,280 --> 00:25:45,800
Speaker 1: you ready? Yeah, Well, first, there's two kinds we should differentiate,

445
00:25:45,840 --> 00:25:49,520
Speaker 1: between the barcodes and QR codes. Yeah, a barcode is

446
00:25:49,760 --> 00:25:53,639
Speaker 1: technically a linear one D code, just sum code, just

447
00:25:53,760 --> 00:25:57,760
Speaker 1: lines basically. Um. The two D codes like the q

448
00:25:58,040 --> 00:26:00,719
Speaker 1: R quick response codes, like the as you see on

449
00:26:01,200 --> 00:26:05,560
Speaker 1: you know, happen in products and items these days, marketing materials,

450
00:26:05,640 --> 00:26:09,879
Speaker 1: maybe business card. It's actually becoming even more of a

451
00:26:09,960 --> 00:26:12,640
Speaker 1: thing from what I understand, just because there's so much

452
00:26:12,680 --> 00:26:16,000
Speaker 1: stuff you can encode in it. Um, how many characters

453
00:26:16,040 --> 00:26:20,199
Speaker 1: like something. Yeah, you can encode seven thousand digits or

454
00:26:20,200 --> 00:26:24,040
Speaker 1: four thousand characters of text, and so you can encode

455
00:26:24,040 --> 00:26:27,720
Speaker 1: some pretty sophisticated stuff in there. So people encode um

456
00:26:27,880 --> 00:26:31,920
Speaker 1: web addresses or pictures or whatever. I've seen them on tours,

457
00:26:31,960 --> 00:26:33,840
Speaker 1: Like you can do a QR code and bring up

458
00:26:33,840 --> 00:26:35,879
Speaker 1: like a bunch of text about the painting or whatever.

459
00:26:36,240 --> 00:26:39,840
Speaker 1: I think it's kind of yes, I've seen that as well. Um,

460
00:26:39,880 --> 00:26:43,919
Speaker 1: I think that it's kind of becoming less popular as

461
00:26:43,960 --> 00:26:48,400
Speaker 1: a marketing tool, but simultaneously it's becoming more popular in

462
00:26:48,440 --> 00:26:52,200
Speaker 1: just about every other Yeah. Barcodes, on the other hand,

463
00:26:52,240 --> 00:26:55,040
Speaker 1: the one D bar code can hold up to eighty

464
00:26:55,119 --> 00:27:00,480
Speaker 1: five characters, so these two ds are like exponentially more

465
00:27:00,880 --> 00:27:05,840
Speaker 1: um potent storehouses of information. Yeah, but I like the

466
00:27:06,320 --> 00:27:09,119
Speaker 1: simplicity of the bar code. It's pretty cool, like you

467
00:27:09,160 --> 00:27:12,480
Speaker 1: don't need it does exactly what you need in nothing else, yes,

468
00:27:12,720 --> 00:27:15,440
Speaker 1: you know. Yeah, And so so when we're talking about

469
00:27:15,560 --> 00:27:19,359
Speaker 1: a bar code, most people think of a universal product code,

470
00:27:19,720 --> 00:27:22,960
Speaker 1: which is a one D linear bar code. It's a

471
00:27:23,040 --> 00:27:24,800
Speaker 1: type of it. It's not the only kind. There's a

472
00:27:24,880 --> 00:27:28,440
Speaker 1: bunch of one D linear bar codes, but the most

473
00:27:29,000 --> 00:27:32,280
Speaker 1: readily recognizable one, especially in the US and Canada, is

474
00:27:32,400 --> 00:27:36,199
Speaker 1: called the UPC. Right, so let's say you're a company

475
00:27:36,440 --> 00:27:39,639
Speaker 1: and you have a product um that you want a debut,

476
00:27:40,040 --> 00:27:43,359
Speaker 1: and what you would do is, since nine seven, you

477
00:27:43,400 --> 00:27:47,480
Speaker 1: would uh ring up company out of Brussels called g

478
00:27:47,800 --> 00:27:50,359
Speaker 1: s I g S one. Oh is that a one?

479
00:27:51,400 --> 00:27:54,000
Speaker 1: Don't call g S I. You're not gonna get your

480
00:27:54,000 --> 00:27:58,360
Speaker 1: stuff on the shelves crime scene investigation. God man, you're

481
00:27:58,440 --> 00:28:04,879
Speaker 1: just flying with the singers. Yeah, all right, not all

482
00:28:04,920 --> 00:28:07,360
Speaker 1: of them are good. Well I didn't say they were. Okay,

483
00:28:08,119 --> 00:28:11,800
Speaker 1: I would like to save your applause. I'll save it.

484
00:28:12,480 --> 00:28:14,639
Speaker 1: So the g S one, what you do is you

485
00:28:14,720 --> 00:28:18,479
Speaker 1: pay an annual fee as a manufacturer, and then you say, hey,

486
00:28:18,560 --> 00:28:20,359
Speaker 1: I have this new thing. I want to apply for

487
00:28:20,920 --> 00:28:25,080
Speaker 1: permission to enter the UPC system. That's what that's the

488
00:28:25,160 --> 00:28:28,320
Speaker 1: martial brain way of putting it. Yeah, basically like, hey,

489
00:28:28,400 --> 00:28:31,199
Speaker 1: I want to be registered in the official system. They

490
00:28:31,359 --> 00:28:34,560
Speaker 1: right back and they say, all right here, uh new manufacturer,

491
00:28:35,080 --> 00:28:38,920
Speaker 1: you have a six different six digit identification number. I

492
00:28:39,000 --> 00:28:41,000
Speaker 1: imagine if you were like the Coca Cola company, you're

493
00:28:41,000 --> 00:28:43,680
Speaker 1: already set up with us. Well, if they had to

494
00:28:43,760 --> 00:28:47,280
Speaker 1: eventually start somewhere. Well, right, but now when Coke develops

495
00:28:47,320 --> 00:28:49,800
Speaker 1: a new product or whatever, they don't they just give

496
00:28:49,880 --> 00:28:55,560
Speaker 1: them the new uh the manuaf the item numbers exactly,

497
00:28:55,760 --> 00:28:58,520
Speaker 1: So the first six numbers. So if you look at

498
00:28:58,560 --> 00:29:01,800
Speaker 1: a UPC bar code, it is a there are a

499
00:29:01,880 --> 00:29:04,600
Speaker 1: bunch of bars and that's for the computer to read,

500
00:29:04,840 --> 00:29:07,520
Speaker 1: and then there's a twelve numbers that's for humans to

501
00:29:07,600 --> 00:29:10,000
Speaker 1: read and actually punch in if the machine has problems

502
00:29:10,040 --> 00:29:13,320
Speaker 1: with it. Okay, so it's actually the same information but

503
00:29:13,680 --> 00:29:17,280
Speaker 1: in two different languages technically, so you could technically probably

504
00:29:17,320 --> 00:29:20,080
Speaker 1: teach yourself that language if you just looked at these lines,

505
00:29:20,160 --> 00:29:24,240
Speaker 1: you totally could. You could. Um. It would be probably

506
00:29:24,320 --> 00:29:26,400
Speaker 1: the most useless thing you've ever done in your life,

507
00:29:27,160 --> 00:29:29,680
Speaker 1: especially if you're not in the UPC code industry and

508
00:29:29,720 --> 00:29:33,120
Speaker 1: there is an industry, But you could do that, and

509
00:29:33,200 --> 00:29:35,880
Speaker 1: we're gonna teach you how, right, uh in a minute.

510
00:29:35,920 --> 00:29:40,120
Speaker 1: But um, if at every big company there is a

511
00:29:40,400 --> 00:29:45,080
Speaker 1: UPC coordinator and I imagine full departments that handle this stuff,

512
00:29:45,200 --> 00:29:47,320
Speaker 1: it depends. You can also if you're a small company,

513
00:29:47,440 --> 00:29:50,160
Speaker 1: you can contract out with a company that basically does

514
00:29:50,320 --> 00:29:53,400
Speaker 1: it for you. Um, Like if you want to sell

515
00:29:53,480 --> 00:29:55,880
Speaker 1: on Amazon, but you're not like a big company you

516
00:29:56,000 --> 00:29:58,440
Speaker 1: have to have a UPC symbol. But it could be

517
00:29:59,320 --> 00:30:01,440
Speaker 1: it could make no sens money wise for you to

518
00:30:01,560 --> 00:30:05,120
Speaker 1: go to g S one and get a UPC symbol

519
00:30:05,200 --> 00:30:08,840
Speaker 1: rather than just getting it from a reseller. Yeah. So

520
00:30:08,960 --> 00:30:11,800
Speaker 1: if you're a huge corporation, though it's in house, you

521
00:30:11,880 --> 00:30:15,200
Speaker 1: have a coordinator and a team, and anytime you have

522
00:30:15,280 --> 00:30:17,600
Speaker 1: a product or launch a new product, you're gonna have

523
00:30:17,680 --> 00:30:21,360
Speaker 1: to assign that new product a number, and it's got

524
00:30:21,440 --> 00:30:24,400
Speaker 1: to be very specific to that product. It can't. You

525
00:30:24,480 --> 00:30:28,680
Speaker 1: can't just say, well, you know, Cocus coke, so two leader,

526
00:30:28,880 --> 00:30:33,280
Speaker 1: twelve pack, single, twelve ouncer, sixteen ouncer, they're all the same, right,

527
00:30:33,520 --> 00:30:37,320
Speaker 1: which means that the first six numbers of a UPC

528
00:30:37,560 --> 00:30:40,720
Speaker 1: code for coke is going to be the same on

529
00:30:40,880 --> 00:30:43,400
Speaker 1: any bottle or can or whatever you pick up of coke.

530
00:30:43,520 --> 00:30:46,200
Speaker 1: Because the essentially says the Coca Cola company and whatever

531
00:30:46,320 --> 00:30:49,600
Speaker 1: language right to the entire world anywhere in the world

532
00:30:49,640 --> 00:30:53,440
Speaker 1: where they use bar codes, if they gets scanned, it's

533
00:30:53,480 --> 00:30:55,640
Speaker 1: going to come up as a Coke product. That's right,

534
00:30:55,760 --> 00:30:58,480
Speaker 1: those last five numbers, it's up to coke and that

535
00:30:58,800 --> 00:31:02,200
Speaker 1: upc coordinator that employed by Coke to come up with

536
00:31:02,400 --> 00:31:05,920
Speaker 1: new numbers for each not just coke and diet coke

537
00:31:06,120 --> 00:31:08,960
Speaker 1: and new coke and cherry coke and orange vanilla coke,

538
00:31:09,040 --> 00:31:13,560
Speaker 1: which have you had? It's weirdly good. Um, you have

539
00:31:13,640 --> 00:31:15,320
Speaker 1: to come up with not just a different number for

540
00:31:15,400 --> 00:31:16,800
Speaker 1: each of those, you have to come up with a

541
00:31:16,920 --> 00:31:19,960
Speaker 1: different number for each of those, and each size and

542
00:31:20,120 --> 00:31:23,440
Speaker 1: each way that those sizes are put together ever as

543
00:31:23,480 --> 00:31:25,480
Speaker 1: they call it in the business, right, so a different

544
00:31:25,600 --> 00:31:28,760
Speaker 1: a different one for one twelve ounce can of coke

545
00:31:28,960 --> 00:31:32,640
Speaker 1: or a six pack of cokes or case of cokes, um,

546
00:31:32,880 --> 00:31:34,560
Speaker 1: and so on and so forth. And I was on

547
00:31:34,680 --> 00:31:36,200
Speaker 1: that g S one site and the way that they

548
00:31:36,240 --> 00:31:39,280
Speaker 1: put as much simpler. If you have one T shirt

549
00:31:39,360 --> 00:31:43,880
Speaker 1: that you sell, right, it's a Vitamin S Y s

550
00:31:43,960 --> 00:31:46,680
Speaker 1: K T shirt, which you can get even better. It's

551
00:31:46,760 --> 00:31:48,760
Speaker 1: great T shirt. If you ask me, you like that one? Right?

552
00:31:48,880 --> 00:31:51,000
Speaker 1: I love it. I think it's the colors on it

553
00:31:51,120 --> 00:31:54,760
Speaker 1: that really get me. Um. But you have one T shirt,

554
00:31:54,800 --> 00:31:57,800
Speaker 1: a Vitamin S Y s K shirt. But that thing

555
00:31:57,920 --> 00:32:01,200
Speaker 1: comes in four different sizes small, Media, large, extra large,

556
00:32:01,840 --> 00:32:05,480
Speaker 1: and it comes in four different colors. You need sixty

557
00:32:05,560 --> 00:32:10,320
Speaker 1: four different Um, is that right? Four by four sixteen

558
00:32:10,360 --> 00:32:14,160
Speaker 1: by four sixty four? You need sixty four different UPC

559
00:32:14,800 --> 00:32:18,040
Speaker 1: codes for for that one product, that one T shirt.

560
00:32:18,320 --> 00:32:20,240
Speaker 1: And UPC code is one of those dumb things like

561
00:32:20,360 --> 00:32:23,720
Speaker 1: saying a t M machine, What do you mean, well,

562
00:32:24,600 --> 00:32:28,200
Speaker 1: machine machine universal product code? You know, thank you for

563
00:32:28,320 --> 00:32:30,880
Speaker 1: calling me out on that. I actually went through this

564
00:32:31,120 --> 00:32:34,840
Speaker 1: article and like got the instances of UPC code, like

565
00:32:34,920 --> 00:32:43,640
Speaker 1: I defy you to find it. So I wasn't being pedantic,

566
00:32:43,840 --> 00:32:46,080
Speaker 1: but I was doing it for the people who are

567
00:32:46,080 --> 00:32:50,440
Speaker 1: already thinking that. Um, and there there were people out

568
00:32:50,480 --> 00:32:53,800
Speaker 1: there thinking that. So the last digit is called a

569
00:32:53,920 --> 00:32:57,040
Speaker 1: check digit, and this is basically a bit of a

570
00:32:57,160 --> 00:33:02,600
Speaker 1: fail safe to make sure that the scanner got everything right. Yeah,

571
00:33:02,640 --> 00:33:06,160
Speaker 1: it's really convoluted how it does that. Yeah. There, I mean,

572
00:33:06,200 --> 00:33:09,400
Speaker 1: there's a calculation every time you scan something or every

573
00:33:09,400 --> 00:33:12,680
Speaker 1: time something scan for you. Rather, Um, do you check

574
00:33:12,720 --> 00:33:14,440
Speaker 1: out yourself at the grocery store? Do you like that deal?

575
00:33:14,800 --> 00:33:20,200
Speaker 1: I don't because I very strongly see or clearly see

576
00:33:20,360 --> 00:33:24,040
Speaker 1: that they're replacing human cashiers, and I think human cashiers

577
00:33:24,120 --> 00:33:26,400
Speaker 1: like to do human cashier work. So I go to

578
00:33:26,520 --> 00:33:28,760
Speaker 1: the human cashier whenever I can I love the self

579
00:33:28,840 --> 00:33:31,440
Speaker 1: check out do Yeah? Because I like bagging my stuff

580
00:33:31,560 --> 00:33:35,000
Speaker 1: very specifically, so that's why I do it. Like like

581
00:33:35,280 --> 00:33:39,520
Speaker 1: cold with cold or chunky items or stuff that contain fat.

582
00:33:39,760 --> 00:33:42,360
Speaker 1: I mean, you know, I could go over my whole

583
00:33:42,400 --> 00:33:45,320
Speaker 1: system for everyone to tears come on, but a lot

584
00:33:45,400 --> 00:33:48,960
Speaker 1: of cold with cold size like sizes where it goes

585
00:33:49,000 --> 00:33:52,280
Speaker 1: in my house as I'm unpacking. Uh, and more than anything,

586
00:33:52,400 --> 00:33:55,720
Speaker 1: just efficiently packed so it all fits. I have a

587
00:33:55,760 --> 00:33:58,480
Speaker 1: bit of a tetracy brain when it comes to packing things,

588
00:33:59,040 --> 00:34:02,080
Speaker 1: and so I get a little, um, I get not

589
00:34:02,200 --> 00:34:05,080
Speaker 1: a little. I get really uncomfortable when I see someone

590
00:34:05,120 --> 00:34:07,920
Speaker 1: else doing it and it's all wrong really, even when

591
00:34:07,960 --> 00:34:10,120
Speaker 1: it's not your groceries. Like if you look over and

592
00:34:10,560 --> 00:34:12,400
Speaker 1: now I don't know, Yeah, I can't even look at that.

593
00:34:12,520 --> 00:34:17,520
Speaker 1: I just look away. So that that's my cross to

594
00:34:17,600 --> 00:34:21,280
Speaker 1: bear though. Yeah, you're doing a great job. But anyway,

595
00:34:21,360 --> 00:34:24,160
Speaker 1: when they're checking, when they scan something, that calculation is

596
00:34:24,239 --> 00:34:27,680
Speaker 1: performed every time something is scanned to make sure that

597
00:34:27,840 --> 00:34:31,879
Speaker 1: check digit calculates out that this is the correct price

598
00:34:31,960 --> 00:34:36,120
Speaker 1: for this thing. However, to me, the fact of the podcast,

599
00:34:38,400 --> 00:34:42,759
Speaker 1: the Barcode does not contain a price, No isn't that remarkable. Yeah,

600
00:34:43,040 --> 00:34:46,080
Speaker 1: Remember we said the thing that that the reason barcodes

601
00:34:46,120 --> 00:34:49,560
Speaker 1: were invented was so that they can encapsulate information about

602
00:34:49,680 --> 00:34:53,400
Speaker 1: that that item. Right, One of the pieces of information

603
00:34:53,480 --> 00:34:57,080
Speaker 1: that it encapsulates is price, but it also encapsulates how

604
00:34:57,160 --> 00:35:00,200
Speaker 1: many are in stock, whether it's on sale, um, what

605
00:35:00,440 --> 00:35:04,239
Speaker 1: tax you you put onto it, um, who manufactures it,

606
00:35:04,360 --> 00:35:07,279
Speaker 1: what size, some item description, all of this stuff, and

607
00:35:07,360 --> 00:35:10,160
Speaker 1: it's all encoded in that bar. But no one thing

608
00:35:10,360 --> 00:35:14,759
Speaker 1: is encoded into that. It's just that when you enter

609
00:35:14,920 --> 00:35:18,320
Speaker 1: that number, either by scanning it into the computer or

610
00:35:18,640 --> 00:35:22,520
Speaker 1: by punching those numbers in that that information goes to

611
00:35:22,840 --> 00:35:25,320
Speaker 1: the point of sale computer in the store and it

612
00:35:25,440 --> 00:35:29,520
Speaker 1: returns all that information to the to the checkout. Yeah,

613
00:35:29,560 --> 00:35:31,279
Speaker 1: that's kind of I don't know the fact of the

614
00:35:31,320 --> 00:35:35,239
Speaker 1: podcast for me because like when you scan it, the

615
00:35:35,320 --> 00:35:38,359
Speaker 1: price pops up, and I just automatically thought, well, sure,

616
00:35:38,440 --> 00:35:40,839
Speaker 1: that's encoded in those bars. Yeah, there is no way

617
00:35:40,960 --> 00:35:42,880
Speaker 1: for you to look at a u PC symbol and

618
00:35:42,960 --> 00:35:45,640
Speaker 1: discern the price, even if you can read the bars,

619
00:35:46,120 --> 00:35:48,520
Speaker 1: because the price the one of the reasons it's invented

620
00:35:48,800 --> 00:35:50,839
Speaker 1: so you can alter the price without having to mess

621
00:35:51,000 --> 00:35:53,319
Speaker 1: go through and hand label everything. Remember that was one

622
00:35:53,320 --> 00:35:56,440
Speaker 1: of the reasons why. Yeah, the problem is is that

623
00:35:56,560 --> 00:35:59,520
Speaker 1: means that there is such a thing as um scanner scamming,

624
00:36:00,160 --> 00:36:02,600
Speaker 1: which some state senator felt pretty good about him or

625
00:36:02,640 --> 00:36:05,960
Speaker 1: herself for coming up with that phrase. But there there's

626
00:36:06,200 --> 00:36:11,719
Speaker 1: um where there are some untoward retailers or merchants who

627
00:36:11,800 --> 00:36:14,200
Speaker 1: will mess with the price of something and hope you

628
00:36:14,280 --> 00:36:17,000
Speaker 1: don't notice, and charge you more, even if it's by

629
00:36:17,640 --> 00:36:20,680
Speaker 1: a few cents. We all saw office space that adds up,

630
00:36:21,239 --> 00:36:24,640
Speaker 1: you know. Um. And since we're there, you mentioned the

631
00:36:24,680 --> 00:36:27,040
Speaker 1: Michigan law. I did look that up because they do

632
00:36:27,160 --> 00:36:30,800
Speaker 1: have a law, and I didn't yet. Well, the result

633
00:36:30,960 --> 00:36:35,440
Speaker 1: of the Michigan law against scanner fraud is the seller

634
00:36:35,520 --> 00:36:37,799
Speaker 1: pays and this to avoid a lawsuit. But you can

635
00:36:37,840 --> 00:36:40,719
Speaker 1: technically bring a lawsuit against the company, but they can

636
00:36:40,800 --> 00:36:42,520
Speaker 1: just all they can take care of it right here

637
00:36:42,560 --> 00:36:46,160
Speaker 1: and brainard if they want to. So the seller pays

638
00:36:46,440 --> 00:36:50,239
Speaker 1: the buyer the amount equal to the difference between the

639
00:36:50,280 --> 00:36:54,640
Speaker 1: displayed price and the charge price, plus an amount equal

640
00:36:54,719 --> 00:36:58,919
Speaker 1: to ten times that difference. So you think that's whopping. Well,

641
00:36:59,080 --> 00:37:01,640
Speaker 1: I mean, let's say your charg ar for something that's

642
00:37:03,200 --> 00:37:06,920
Speaker 1: so you get that dollar. A million dollars, you get

643
00:37:06,960 --> 00:37:11,520
Speaker 1: that dollar plus ten times the difference with a maximum

644
00:37:11,560 --> 00:37:14,799
Speaker 1: of five dollars, because I thought, oh man, you could

645
00:37:14,840 --> 00:37:18,719
Speaker 1: really clean up if they really mislabeled like a TV. Yeah,

646
00:37:19,320 --> 00:37:22,239
Speaker 1: but it's not up to five dollars. That's where they

647
00:37:22,280 --> 00:37:24,600
Speaker 1: cut it off. But that's why, to me, that's a

648
00:37:24,680 --> 00:37:28,000
Speaker 1: measuring stick for a good grocery stores without flinching, they

649
00:37:28,120 --> 00:37:31,000
Speaker 1: when they confirmed that there has been a discrepancy between

650
00:37:31,080 --> 00:37:33,120
Speaker 1: the scanned price and the price that they have on

651
00:37:33,239 --> 00:37:36,080
Speaker 1: the shelves listed, um that they just give you the

652
00:37:36,160 --> 00:37:40,680
Speaker 1: item Publis does. Okay, that's why I'm a public shopper

653
00:37:41,040 --> 00:37:43,759
Speaker 1: right that in the sheet cake, it's really good. They

654
00:37:43,880 --> 00:37:48,640
Speaker 1: also have this line of special limited edition ice cream

655
00:37:49,120 --> 00:37:54,919
Speaker 1: right now, and I wanted to declare everyone, if there's

656
00:37:54,920 --> 00:37:58,520
Speaker 1: a publics near you get to the public find their

657
00:37:58,560 --> 00:38:04,920
Speaker 1: special edition hosted Smore ice cream and enjoy arguably the

658
00:38:05,000 --> 00:38:08,440
Speaker 1: greatest ice cream ever in good. It's good. Good doesn't

659
00:38:08,440 --> 00:38:09,960
Speaker 1: even begin to describe it. I've had a lot of

660
00:38:10,000 --> 00:38:13,080
Speaker 1: small ice creams. You're going to love. This is better

661
00:38:13,160 --> 00:38:16,440
Speaker 1: than other small ice creams. Okay, you're going to love it. Man,

662
00:38:16,520 --> 00:38:18,480
Speaker 1: public's need to sponsor us. We throw them so much

663
00:38:18,520 --> 00:38:21,080
Speaker 1: love they really should. All right, well, let's take another break,

664
00:38:21,160 --> 00:38:23,200
Speaker 1: and we're gonna come back after this and talk a

665
00:38:23,280 --> 00:38:52,799
Speaker 1: little bit more about how these things are red Chuck.

666
00:38:54,360 --> 00:38:56,840
Speaker 1: All right. Another fact of the podcast for me is

667
00:38:58,520 --> 00:39:02,640
Speaker 1: that the laser technically is scanning the white space between

668
00:39:03,120 --> 00:39:06,480
Speaker 1: the black bars, both the black bars and the spaces. Yeah,

669
00:39:06,520 --> 00:39:09,640
Speaker 1: I mean, but it's you know what I'm saying. I mean,

670
00:39:09,840 --> 00:39:12,000
Speaker 1: is that like me thinking about it, like looking at picture,

671
00:39:12,080 --> 00:39:14,040
Speaker 1: is it an old lady or a young lady? Kind

672
00:39:14,120 --> 00:39:17,040
Speaker 1: of Yeah. But to the to the scanner in the sensor,

673
00:39:17,200 --> 00:39:20,760
Speaker 1: more more directly, the sensor in the scanner that's getting

674
00:39:20,800 --> 00:39:25,000
Speaker 1: the bounce back. The black lines on the UPC code

675
00:39:25,080 --> 00:39:28,200
Speaker 1: don't reflect back into the scanner. The white lines are

676
00:39:28,239 --> 00:39:30,640
Speaker 1: the absence of the black lines do. But both of

677
00:39:30,680 --> 00:39:34,040
Speaker 1: those things. The fact that the light didn't bounce without

678
00:39:34,080 --> 00:39:38,799
Speaker 1: the black exactly, it's a very like like Zen invention um.

679
00:39:39,360 --> 00:39:42,320
Speaker 1: The fact that some bounce back and some didn't means

680
00:39:42,440 --> 00:39:45,640
Speaker 1: something to the to the computer that's attached to the scanner.

681
00:39:46,200 --> 00:39:50,040
Speaker 1: And this this is where the whole thing kind of

682
00:39:50,120 --> 00:39:54,080
Speaker 1: gets translated into numbers, which then are put together to

683
00:39:54,440 --> 00:39:58,200
Speaker 1: become the UPC number that is associated with the information

684
00:39:58,320 --> 00:40:01,759
Speaker 1: associated with the item. Right, So if you look at

685
00:40:01,840 --> 00:40:04,360
Speaker 1: these bars, if you study next, let you pick up

686
00:40:04,360 --> 00:40:06,719
Speaker 1: a can of soup, turn it over and look at it.

687
00:40:07,320 --> 00:40:10,640
Speaker 1: The very thinnest bar that you're gonna see, UH is

688
00:40:11,280 --> 00:40:14,560
Speaker 1: one unit wide you can call it that, sure, And

689
00:40:14,680 --> 00:40:18,200
Speaker 1: then every other bar that you see is either one

690
00:40:18,320 --> 00:40:22,160
Speaker 1: unit wide, two, three, or four units wide, and that's

691
00:40:22,239 --> 00:40:26,239
Speaker 1: the maximum width UH is going to be four units, right,

692
00:40:26,600 --> 00:40:29,160
Speaker 1: And so not just the bars are one, two, three

693
00:40:29,320 --> 00:40:31,960
Speaker 1: or four units wide, the spaces are also one to

694
00:40:32,160 --> 00:40:35,200
Speaker 1: three or four units wide. Right. So there is when

695
00:40:35,280 --> 00:40:38,080
Speaker 1: you put a combination of spaces and bars together in

696
00:40:38,160 --> 00:40:40,440
Speaker 1: the right way, you will end up as far as

697
00:40:40,480 --> 00:40:43,279
Speaker 1: the computer is concerned with a zero or a one

698
00:40:43,800 --> 00:40:47,440
Speaker 1: or two. For example, to come up with a zero,

699
00:40:48,280 --> 00:40:53,719
Speaker 1: you have, um, a three unit wide bar, a two

700
00:40:53,920 --> 00:41:00,600
Speaker 1: unit wide space, yeah, a one unit wide bar, and

701
00:41:00,680 --> 00:41:04,000
Speaker 1: then a one unit wide space. That's a zero. When

702
00:41:04,080 --> 00:41:06,879
Speaker 1: you see that what I just said, go back, listen

703
00:41:06,920 --> 00:41:09,520
Speaker 1: to it over and over again until you get it. Um,

704
00:41:10,880 --> 00:41:15,240
Speaker 1: that is is that to the computer is a zero? Yeah? Okay,

705
00:41:15,320 --> 00:41:17,680
Speaker 1: I wonder if you would have messed that up, if

706
00:41:17,760 --> 00:41:21,000
Speaker 1: there would have been anyone that would be like, actually, Josh,

707
00:41:22,239 --> 00:41:24,439
Speaker 1: because a little something like this, right, yeah, that would

708
00:41:24,480 --> 00:41:27,080
Speaker 1: be remarkable. Maybe. So I'm sure there are bar code

709
00:41:27,320 --> 00:41:29,480
Speaker 1: walks out there. There has to be, I mean there.

710
00:41:29,680 --> 00:41:33,920
Speaker 1: That's just the fact that there's this major industry associated

711
00:41:34,000 --> 00:41:37,920
Speaker 1: with with creating and selling and leasing bar codes. Surely

712
00:41:38,000 --> 00:41:40,279
Speaker 1: people can just look at it and know what. I'm

713
00:41:40,280 --> 00:41:43,279
Speaker 1: sure there are people like ham Radio hams a better

714
00:41:43,360 --> 00:41:46,560
Speaker 1: into this. It seems really complex and difficult to us,

715
00:41:46,600 --> 00:41:49,200
Speaker 1: but if you step back, it's really simple. And yeah,

716
00:41:49,719 --> 00:41:51,560
Speaker 1: being exposed to it day in and day out, you

717
00:41:51,600 --> 00:41:54,160
Speaker 1: would you couldn't help but memorize it. I would think,

718
00:41:54,360 --> 00:41:56,520
Speaker 1: are we onto the QR codes or well, there's one

719
00:41:56,560 --> 00:42:00,160
Speaker 1: more thing. If you'll look at a bar code, the

720
00:42:00,280 --> 00:42:03,640
Speaker 1: first two there are two lines, and then the numbers start.

721
00:42:04,280 --> 00:42:06,680
Speaker 1: There are another two lines in the middle, and then

722
00:42:06,719 --> 00:42:09,200
Speaker 1: there are two more lines at the ist and they

723
00:42:09,400 --> 00:42:12,200
Speaker 1: are larger than the rest of the bar code. Those

724
00:42:12,239 --> 00:42:15,480
Speaker 1: are separators. Those are separators, guidelines, whatever you want to

725
00:42:15,520 --> 00:42:18,560
Speaker 1: call them. And in the middle, those middle two lines

726
00:42:18,600 --> 00:42:22,320
Speaker 1: actually cut the bar code in half. And when that happens,

727
00:42:22,680 --> 00:42:25,240
Speaker 1: so that the bar code can be scanned any direction,

728
00:42:26,000 --> 00:42:30,239
Speaker 1: the rules turned into the mirror image. So where a

729
00:42:31,600 --> 00:42:35,880
Speaker 1: zero would have been like UM, three unit wide space

730
00:42:36,360 --> 00:42:40,360
Speaker 1: followed by a two unit wide bar, it would be

731
00:42:40,440 --> 00:42:42,960
Speaker 1: a three unit wide bar followed by a two unit

732
00:42:43,040 --> 00:42:46,200
Speaker 1: wide space, and so on. It's it's the same number.

733
00:42:46,320 --> 00:42:49,520
Speaker 1: It's just the mirror image of it. And that tells

734
00:42:49,640 --> 00:42:53,560
Speaker 1: the scanner, Hey, just go ahead and show off, show

735
00:42:53,640 --> 00:42:56,480
Speaker 1: everybody that you can read backwards and forwards. Yeah, and

736
00:42:56,560 --> 00:42:58,800
Speaker 1: that was I mean, we didn't even mention at the beginning.

737
00:42:58,800 --> 00:43:03,919
Speaker 1: There were um civic specs when everyone was developing those

738
00:43:03,960 --> 00:43:08,440
Speaker 1: seven uh test whatever submissions, and one of them was

739
00:43:08,920 --> 00:43:10,560
Speaker 1: you've got to be able to do these things forward

740
00:43:10,600 --> 00:43:14,359
Speaker 1: and backwards, guys, Yeah in your sleep, Yeah, on beam

741
00:43:14,400 --> 00:43:16,359
Speaker 1: bag as trade, it doesn't matter. Yeah. There was also

742
00:43:16,400 --> 00:43:19,560
Speaker 1: a size requirement of course, UM and other things like that,

743
00:43:19,719 --> 00:43:22,160
Speaker 1: but forwards and backwards had to be in there, right,

744
00:43:22,920 --> 00:43:27,319
Speaker 1: I guess for I don't know, convenience. Yeah, I think so. Yeah.

745
00:43:27,480 --> 00:43:30,160
Speaker 1: I think that they wanted. I think that the the

746
00:43:30,520 --> 00:43:34,239
Speaker 1: Cincinnati pilot program bulls I one was touchy enough that

747
00:43:34,280 --> 00:43:36,080
Speaker 1: they're like, we it can't be like that. It's got

748
00:43:36,200 --> 00:43:39,120
Speaker 1: to be like really tough and accurate. You got you

749
00:43:39,200 --> 00:43:41,239
Speaker 1: can just drop this thing accidentally and it will ring

750
00:43:41,320 --> 00:43:45,880
Speaker 1: it up. Got which happens sometimes, Yeah, it does. And

751
00:43:45,960 --> 00:43:48,200
Speaker 1: then you when you're bagging, when you're doing it yourself.

752
00:43:48,440 --> 00:43:50,920
Speaker 1: That's the only problem is when you have a problem,

753
00:43:51,160 --> 00:43:53,520
Speaker 1: because then you've got to call the person over. Oh

754
00:43:53,600 --> 00:43:55,640
Speaker 1: that's the worst, and that person has you know, they're

755
00:43:55,680 --> 00:44:02,160
Speaker 1: managing eight different registers. Move and then the people in

756
00:44:02,280 --> 00:44:05,480
Speaker 1: line behind you're like, ah, I should just gone to

757
00:44:05,560 --> 00:44:09,320
Speaker 1: the cashier line. This guy he's no cashier, he's no Diane.

758
00:44:09,680 --> 00:44:13,960
Speaker 1: Have you noticed also that that retailers, companies, stores are

759
00:44:14,120 --> 00:44:16,400
Speaker 1: why do you just put that in scare quotes, hurting people,

760
00:44:17,480 --> 00:44:20,719
Speaker 1: hurting people more towards self service by having fewer and

761
00:44:20,840 --> 00:44:26,000
Speaker 1: fewer human run checkout lanes open at a time. Yep,

762
00:44:26,800 --> 00:44:29,920
Speaker 1: I haven't noticed that. It's bugging me. Yeah, I I

763
00:44:30,239 --> 00:44:34,600
Speaker 1: just I bugs me. So when you go to a store,

764
00:44:34,760 --> 00:44:37,400
Speaker 1: do you um have a friendly conversation with your cashier?

765
00:44:37,640 --> 00:44:41,000
Speaker 1: Usually you don't even interact. Then you just know, like

766
00:44:41,160 --> 00:44:45,520
Speaker 1: them having their job and being quiet about it. I guess, okay, No,

767
00:44:45,840 --> 00:44:48,239
Speaker 1: of course I do a chat with people. I'm a

768
00:44:48,320 --> 00:44:50,880
Speaker 1: friendly guy. By the way, we should shout out. I didn't.

769
00:44:51,280 --> 00:44:55,200
Speaker 1: Uh was his name Brian. I was in a major

770
00:44:55,360 --> 00:44:59,000
Speaker 1: big box flat pack furniture store over the weekend, which

771
00:44:59,080 --> 00:45:02,120
Speaker 1: one and a guy approaches me with a Josh sent

772
00:45:02,200 --> 00:45:05,600
Speaker 1: me shirt and I took a picture. He was very nice.

773
00:45:05,680 --> 00:45:07,920
Speaker 1: I think his name was Brian, but he's like, I

774
00:45:07,920 --> 00:45:09,560
Speaker 1: don't want bugy. I was like, dude, you know you're

775
00:45:09,560 --> 00:45:11,600
Speaker 1: wearing it. Don't be dumb shirt. It's like, you gotta

776
00:45:11,640 --> 00:45:13,680
Speaker 1: come up to me and say something. And I asked

777
00:45:13,719 --> 00:45:15,200
Speaker 1: if he minded if I took a picture of him,

778
00:45:15,239 --> 00:45:16,840
Speaker 1: and I texted it to you. I know, I got it.

779
00:45:17,160 --> 00:45:19,680
Speaker 1: And uh, I was like, Chuck's texting me on a weekend.

780
00:45:20,680 --> 00:45:24,719
Speaker 1: This must be good. He's quitting the show, can't take

781
00:45:24,760 --> 00:45:30,040
Speaker 1: it anymore, won't be there Tuesday period. Um. Yeah, it's

782
00:45:30,080 --> 00:45:32,920
Speaker 1: kind of cool to see him out in the wild. Anyway,

783
00:45:33,040 --> 00:45:35,840
Speaker 1: back to QR codes, Uh, these are way more complex.

784
00:45:35,880 --> 00:45:38,000
Speaker 1: If you look at a QR code or a two

785
00:45:38,080 --> 00:45:41,600
Speaker 1: D barcode, which by the way, came around which is

786
00:45:41,960 --> 00:45:44,680
Speaker 1: hard to believe. I mean it seems like at least

787
00:45:45,000 --> 00:45:49,719
Speaker 1: a two thousands thing. Um, but this, like we said,

788
00:45:49,800 --> 00:45:56,239
Speaker 1: can store a ton more information. Vertically. Horizontally, they use dots, hexagons, rectangles,

789
00:45:56,280 --> 00:45:59,040
Speaker 1: they use bulls eyes, which is kind of ironic. Um,

790
00:46:00,400 --> 00:46:02,239
Speaker 1: I don't when I look at a QR code, I

791
00:46:02,320 --> 00:46:05,480
Speaker 1: don't see any of those shapes you see, like the

792
00:46:05,560 --> 00:46:08,640
Speaker 1: one bigger shape mostly yeah, right, I mean I just

793
00:46:08,680 --> 00:46:12,040
Speaker 1: see a bunch of blocks. Well, yeah, that's that's the

794
00:46:12,160 --> 00:46:15,000
Speaker 1: most universal one, just like the u PC is the

795
00:46:15,080 --> 00:46:19,520
Speaker 1: most universal one D linear. That QR code is a

796
00:46:19,640 --> 00:46:22,360
Speaker 1: type of two dcode, but there are ones that have

797
00:46:22,560 --> 00:46:25,680
Speaker 1: tons of different like patterns and stuff. To you just

798
00:46:25,760 --> 00:46:28,600
Speaker 1: gotta stare at him, man, yeah, and then it all

799
00:46:28,800 --> 00:46:31,719
Speaker 1: you're like, oh, it's a donkey right. What were those

800
00:46:31,760 --> 00:46:35,080
Speaker 1: called the Magic I poster? Yeah? I used to enjoy this.

801
00:46:35,920 --> 00:46:38,239
Speaker 1: I always got it. Eventually. I think we didn't do

802
00:46:38,239 --> 00:46:39,560
Speaker 1: a show on these, did we. I don't think so

803
00:46:39,719 --> 00:46:41,359
Speaker 1: we talked about it, but it sounds like a short

804
00:46:41,400 --> 00:46:45,759
Speaker 1: stuff to me. It does. Let's do it, okay. So, uh,

805
00:46:46,560 --> 00:46:50,880
Speaker 1: QR codes work because like, uh, basically because everyone has

806
00:46:50,920 --> 00:46:52,840
Speaker 1: a camera in their pocket now, because you have to

807
00:46:52,920 --> 00:46:57,400
Speaker 1: have a very complex reader on hand, and that is

808
00:46:57,560 --> 00:47:00,080
Speaker 1: a camera. Basically. Yeah, if you run a product with

809
00:47:00,160 --> 00:47:03,640
Speaker 1: a QR code through a supermarket scanner, one D scanner

810
00:47:03,680 --> 00:47:06,239
Speaker 1: will say like does not compute smoke will come out

811
00:47:06,280 --> 00:47:09,480
Speaker 1: of it, it will spin around, it won't be good.

812
00:47:10,200 --> 00:47:13,880
Speaker 1: So you need an image recognition software to scan a

813
00:47:13,960 --> 00:47:16,799
Speaker 1: two D code. But the camera on your phone does

814
00:47:16,960 --> 00:47:19,480
Speaker 1: a really fine job, which is why you're starting to

815
00:47:19,520 --> 00:47:22,359
Speaker 1: see them everywhere, like in museums, on tours and things

816
00:47:22,440 --> 00:47:24,759
Speaker 1: like that. Yeah. I use one just the other day

817
00:47:25,000 --> 00:47:28,200
Speaker 1: on a home security camera. Um. They have a little

818
00:47:28,280 --> 00:47:30,160
Speaker 1: QR code on the bottom and to get it going,

819
00:47:30,239 --> 00:47:32,000
Speaker 1: you just point your camera at it and it locks

820
00:47:32,040 --> 00:47:36,160
Speaker 1: it in. I know exactly the one you're talking. Yeah, So, Chuck,

821
00:47:36,239 --> 00:47:39,120
Speaker 1: I think we've been kind of dancing around what's ultimately

822
00:47:39,200 --> 00:47:41,360
Speaker 1: the biggest question of this whole podcast, and really the

823
00:47:41,400 --> 00:47:45,239
Speaker 1: reason we created it, is the UPC code, the mark

824
00:47:45,360 --> 00:47:48,800
Speaker 1: of the Beast, the devil's mark. How did you know

825
00:47:48,920 --> 00:47:51,000
Speaker 1: about this? Because I have never heard this. Had you

826
00:47:51,080 --> 00:47:53,120
Speaker 1: heard this or did you just come across it? I

827
00:47:53,239 --> 00:47:57,880
Speaker 1: knew paranoid people in the nineties, so I was familiar

828
00:47:57,960 --> 00:48:02,640
Speaker 1: with this. So refer to our Satanic Anik episode as background.

829
00:48:02,760 --> 00:48:07,520
Speaker 1: But apparently when these things started coming out, Um, there

830
00:48:07,560 --> 00:48:11,440
Speaker 1: were people or maybe this is all urban legend. No, no,

831
00:48:11,719 --> 00:48:14,560
Speaker 1: there were I saw a reference that Pat Roberts and

832
00:48:14,680 --> 00:48:17,440
Speaker 1: somebody tried to link to a video of Pat Robertson

833
00:48:17,480 --> 00:48:19,560
Speaker 1: on The Seven Club talking about this in it. I

834
00:48:19,640 --> 00:48:23,399
Speaker 1: couldn't find the video, but it's possible what you're saying

835
00:48:23,480 --> 00:48:25,719
Speaker 1: from what I saw, it started out as a real thing,

836
00:48:25,840 --> 00:48:27,279
Speaker 1: all right. Well, it all goes to the Book of

837
00:48:27,360 --> 00:48:31,600
Speaker 1: Revelation in the New Testament. Where as everyone knows, if

838
00:48:31,600 --> 00:48:34,319
Speaker 1: you've read the Bible, revelation is when they talk about

839
00:48:34,320 --> 00:48:36,200
Speaker 1: it's when the Bible gets really good, and it's when

840
00:48:36,239 --> 00:48:39,799
Speaker 1: it talks about the apocalypse and the Beast and uh,

841
00:48:40,520 --> 00:48:42,640
Speaker 1: you know, raining fire down from the heavens and stuff,

842
00:48:43,360 --> 00:48:47,680
Speaker 1: and it says this, uh, he causes all both great

843
00:48:47,719 --> 00:48:50,920
Speaker 1: and small, rich and poor, free and slave to receive

844
00:48:51,040 --> 00:48:54,600
Speaker 1: and he is the Beast, right sure, yeah, Satan uh

845
00:48:54,719 --> 00:48:57,880
Speaker 1: to receive a mark on their right hand or on

846
00:48:57,960 --> 00:49:01,800
Speaker 1: their foreheads. Didn't say back in the neck that no

847
00:49:01,960 --> 00:49:05,120
Speaker 1: one may buy or sell except one who has the

848
00:49:05,200 --> 00:49:07,360
Speaker 1: mark or the name of the Beast or the number

849
00:49:07,480 --> 00:49:11,680
Speaker 1: of his name. Somehow this got locked into the fact

850
00:49:11,840 --> 00:49:14,520
Speaker 1: that QR code or I'm sorry, barcodes were now on

851
00:49:14,640 --> 00:49:18,440
Speaker 1: products like that was the mark to sell. Yeah, that

852
00:49:18,560 --> 00:49:20,320
Speaker 1: was the thing that got everybody. You need this to

853
00:49:20,400 --> 00:49:22,239
Speaker 1: buy or sell? This is the mark of the beast.

854
00:49:22,320 --> 00:49:25,520
Speaker 1: So that's how it started, and then it evolved pretty

855
00:49:25,600 --> 00:49:29,439
Speaker 1: quickly after that into just a straight up urban legend

856
00:49:29,440 --> 00:49:32,760
Speaker 1: and rumor that those those guidelines, the two in the beginning,

857
00:49:32,840 --> 00:49:34,520
Speaker 1: the two in the middle, and the two in the end,

858
00:49:35,160 --> 00:49:39,880
Speaker 1: actually or encoded sixes to which meant that every barcode

859
00:49:39,920 --> 00:49:42,759
Speaker 1: in the world or every UPC symbol in the world

860
00:49:42,800 --> 00:49:45,759
Speaker 1: had six six six embedded in it, which clearly made

861
00:49:45,800 --> 00:49:49,200
Speaker 1: it the mark of the beast, and poured um George

862
00:49:49,280 --> 00:49:52,840
Speaker 1: Lawyer or layer who invented this is like, no, I

863
00:49:52,960 --> 00:49:55,799
Speaker 1: swear I did not create the mark of the beast.

864
00:49:55,840 --> 00:49:58,560
Speaker 1: And apparently he got a registered letter once from Satan

865
00:49:58,719 --> 00:50:02,160
Speaker 1: himself say, how does it feel to have done my

866
00:50:02,400 --> 00:50:06,640
Speaker 1: my bidding? Sucker? I have six six six on the

867
00:50:06,760 --> 00:50:10,960
Speaker 1: license plate of my pickup truck, yes, by chance, which

868
00:50:11,280 --> 00:50:15,319
Speaker 1: I kind of thought was great. Sure, Yeah, you stole

869
00:50:15,400 --> 00:50:18,239
Speaker 1: my Jesus fish, didn't you. Uh. There was one other

870
00:50:18,320 --> 00:50:20,439
Speaker 1: thing that kind of helped the urban legend to chuck.

871
00:50:21,360 --> 00:50:24,680
Speaker 1: The IBM scanners that were first put into use were

872
00:50:24,760 --> 00:50:29,440
Speaker 1: models three six six six, what thirty sixty six? There

873
00:50:29,480 --> 00:50:33,600
Speaker 1: you have it, um. Last thing, Uh, there was one

874
00:50:33,680 --> 00:50:36,040
Speaker 1: thing I wanted to mention. We talked a little bit

875
00:50:36,080 --> 00:50:40,239
Speaker 1: about how um bar codes we basically couldn't exist without them.

876
00:50:40,960 --> 00:50:45,160
Speaker 1: There's five billion bar codes are scanned every day. That

877
00:50:45,600 --> 00:50:48,839
Speaker 1: g s one site tracks it um and basically says

878
00:50:48,880 --> 00:50:51,719
Speaker 1: about five billion today. Wow, all over the world. Five

879
00:50:51,760 --> 00:50:55,799
Speaker 1: billion UPC codes are bar codes of all kinds are

880
00:50:55,880 --> 00:50:59,000
Speaker 1: scanned every day. And then the last thing is there

881
00:50:59,080 --> 00:51:04,320
Speaker 1: is a company called Acquiring Monuments that builds headstones that

882
00:51:04,400 --> 00:51:07,160
Speaker 1: have QR codes engraved in them. I've heard about so

883
00:51:07,239 --> 00:51:09,280
Speaker 1: that you can scan it as you're in a cemetery,

884
00:51:09,280 --> 00:51:11,400
Speaker 1: you know, bring up like information and pictures of the

885
00:51:11,480 --> 00:51:13,759
Speaker 1: deceased and talk about their life. Yeah, that's kind of cool.

886
00:51:13,960 --> 00:51:18,440
Speaker 1: Instead of you're not limited by the size of your gravestone. No,

887
00:51:19,239 --> 00:51:21,839
Speaker 1: with just your name and like, you know, a couple

888
00:51:21,880 --> 00:51:23,840
Speaker 1: of sentences about your life, you could have like a

889
00:51:23,920 --> 00:51:26,040
Speaker 1: one inch by one inch grave stone. That's all you need.

890
00:51:26,800 --> 00:51:29,400
Speaker 1: That'd be kind of goal. It's the way with the future. Yeah. Well,

891
00:51:29,440 --> 00:51:31,480
Speaker 1: if you want to know more about bar codes, you

892
00:51:31,600 --> 00:51:34,120
Speaker 1: can go to a store and start studying them. Go

893
00:51:34,280 --> 00:51:36,719
Speaker 1: do that now. Oh wait, but first listen to this

894
00:51:36,920 --> 00:51:42,360
Speaker 1: listener mail. Uh this I've been meaning to read this

895
00:51:42,440 --> 00:51:45,359
Speaker 1: for a few weeks. We've gotta email from a woman

896
00:51:45,440 --> 00:51:50,640
Speaker 1: named Maggie who works for a great organization. UM, I'll

897
00:51:50,680 --> 00:51:52,880
Speaker 1: just read it. Hey, guys, listen to your Selects episode

898
00:51:52,920 --> 00:51:56,880
Speaker 1: recently about circumcision. Thank you for creating awareness about female

899
00:51:57,080 --> 00:51:59,879
Speaker 1: genital mutilation around the world. I work with an organ

900
00:52:00,040 --> 00:52:02,440
Speaker 1: station and Kenya that rescues young girls from early forced

901
00:52:02,520 --> 00:52:06,279
Speaker 1: marriage and female genital mutilation. Some of our girls have

902
00:52:06,360 --> 00:52:10,440
Speaker 1: been rescued from uh this as early as age eight. Uh.

903
00:52:10,600 --> 00:52:13,800
Speaker 1: We just recently rescued our one girl and have raised

904
00:52:13,880 --> 00:52:15,920
Speaker 1: up every single one of them to graduate high school,

905
00:52:16,120 --> 00:52:19,439
Speaker 1: which is a rare thing in this part of Kenya. Uh. Yeah,

906
00:52:19,560 --> 00:52:21,360
Speaker 1: it's very cool. Many have moved on to go on

907
00:52:21,400 --> 00:52:24,160
Speaker 1: to college. Tribe girls and Kenya are raised to feel

908
00:52:24,200 --> 00:52:27,120
Speaker 1: worthless and inferior to men and boys. Their only value

909
00:52:27,239 --> 00:52:29,400
Speaker 1: is a dowry they can provide their father when he

910
00:52:29,440 --> 00:52:32,239
Speaker 1: sells them for marriage. All of our girls have learned

911
00:52:32,239 --> 00:52:34,239
Speaker 1: their worth and value, which empowers them to spread their

912
00:52:34,280 --> 00:52:38,319
Speaker 1: message to other girls around them. Uh. They're wonderful girls

913
00:52:38,360 --> 00:52:40,400
Speaker 1: and so happy now. The two times I had visited

914
00:52:40,800 --> 00:52:43,560
Speaker 1: the last few years have been amazing, eye opening experiences.

915
00:52:43,840 --> 00:52:46,440
Speaker 1: It's good to see how quickly the girl's blossom with

916
00:52:46,600 --> 00:52:50,040
Speaker 1: some security, love and protection. Uh. They are remarkable women.

917
00:52:50,160 --> 00:52:52,960
Speaker 1: One girl sponsored is ten now, but was eight when

918
00:52:53,000 --> 00:52:55,600
Speaker 1: we rescued her. Uh and to think she was going

919
00:52:55,680 --> 00:52:58,520
Speaker 1: to be sold off as someone's wife at eight years old.

920
00:52:59,440 --> 00:53:01,359
Speaker 1: I'd love for you plug our websites. Your listeners can

921
00:53:01,360 --> 00:53:04,480
Speaker 1: get involved if they want to support it is uh

922
00:53:04,719 --> 00:53:09,120
Speaker 1: sarooney dot org s a ru n i dot org.

923
00:53:09,920 --> 00:53:11,520
Speaker 1: There's a gift tab at the top of the page,

924
00:53:11,560 --> 00:53:13,239
Speaker 1: as well as lots of information on what we do.

925
00:53:13,840 --> 00:53:16,520
Speaker 1: We specifically need funds to build more dorms and bathhouses

926
00:53:16,560 --> 00:53:19,440
Speaker 1: for the girls. We are maxed out on beds, cannot

927
00:53:19,480 --> 00:53:21,120
Speaker 1: take any more at the moment, so that is our

928
00:53:21,200 --> 00:53:25,400
Speaker 1: next big goal. I'm really glad you read this one man. Amazing.

929
00:53:25,440 --> 00:53:27,840
Speaker 1: That's for Maggie and again at is s a r

930
00:53:28,200 --> 00:53:31,239
Speaker 1: u n i dot org. Thanks a lot, Maggie. I'm

931
00:53:31,280 --> 00:53:33,520
Speaker 1: not just for writing in but for the work you're doing.

932
00:53:33,600 --> 00:53:37,480
Speaker 1: That's really amazing stuff. UM. If you want to get

933
00:53:37,520 --> 00:53:39,400
Speaker 1: in touch with us like Maggie did and let us

934
00:53:39,440 --> 00:53:42,120
Speaker 1: know about some amazing things you're doing, we love to

935
00:53:42,160 --> 00:53:45,560
Speaker 1: hear that stuff. So you can go on to our website,

936
00:53:45,640 --> 00:53:47,440
Speaker 1: a's stuff you Should Know dot com and check out

937
00:53:47,480 --> 00:53:50,120
Speaker 1: our social links there, or you can send us a

938
00:53:50,160 --> 00:53:53,800
Speaker 1: good old fastioned email to stuff podcast at iHeart radio

939
00:53:54,160 --> 00:53:59,200
Speaker 1: dot com. Stuff you Should Know is a production of

940
00:53:59,239 --> 00:54:01,880
Speaker 1: I Heart Radios How Stuff Works. For more podcasts for

941
00:54:01,960 --> 00:54:04,719
Speaker 1: my heart Radio, visit the i heart Radio app, Apple Podcasts,

942
00:54:04,800 --> 00:54:13,040
Speaker 1: or wherever you listen to your favorite shows. H m

943
00:54:13,280 --> 00:54:13,400
Speaker 1: hm