1 00:00:00,120 --> 00:00:03,960 Speaker 1: The US presidential debate between Kamala Harris and Donald Trump 2 00:00:04,120 --> 00:00:07,640 Speaker 1: was pretty sharp. Elbowed ninety minutes of television. Harris put 3 00:00:07,640 --> 00:00:10,640 Speaker 1: Trump on the defensive though on abortion rights, foreign policy, 4 00:00:10,680 --> 00:00:13,760 Speaker 1: and the January sixth insurrection, but they also sparred on 5 00:00:13,800 --> 00:00:17,120 Speaker 1: the economy and on immigration. Joining us now to discuss 6 00:00:17,200 --> 00:00:20,280 Speaker 1: is Scarlett maguire, who is the polls director at Jail 7 00:00:20,440 --> 00:00:24,360 Speaker 1: Partners and focused on the US scarlet good morning and 8 00:00:24,360 --> 00:00:27,159 Speaker 1: thank you for being with us? Does this debate, to 9 00:00:27,320 --> 00:00:31,120 Speaker 1: your mind leave the Democrats in a better position polling wise? 10 00:00:31,160 --> 00:00:34,320 Speaker 1: How did Harris come across? See she is in some 11 00:00:34,360 --> 00:00:37,559 Speaker 1: ways that the lesser known debter. 12 00:00:37,640 --> 00:00:40,479 Speaker 2: Perhaps I think we'll have to wait a little bit 13 00:00:40,520 --> 00:00:42,760 Speaker 2: to see how this really embeds itself in the polls. 14 00:00:42,800 --> 00:00:46,240 Speaker 2: But my instinct having watched the debate is that Harris 15 00:00:46,240 --> 00:00:48,440 Speaker 2: will be left in a slightly stronger position than Trump 16 00:00:48,440 --> 00:00:49,879 Speaker 2: off the back of it in what is a very 17 00:00:49,920 --> 00:00:53,440 Speaker 2: close race. I think, even though American voters are very 18 00:00:53,520 --> 00:00:56,040 Speaker 2: keen to see her set out a policy platform which 19 00:00:56,040 --> 00:00:58,360 Speaker 2: we did not get last night, I think the way 20 00:00:58,360 --> 00:01:00,880 Speaker 2: in which she handled herself and which she was able 21 00:01:00,920 --> 00:01:04,839 Speaker 2: to fraud and provoke Trump into not sticking to message 22 00:01:05,080 --> 00:01:07,120 Speaker 2: meant that she edged a win last night, and I 23 00:01:07,120 --> 00:01:08,679 Speaker 2: think will be left in a better standing with the 24 00:01:08,680 --> 00:01:10,000 Speaker 2: American public as a result. 25 00:01:10,840 --> 00:01:14,320 Speaker 3: When it comes to the hot button issues though for voters, 26 00:01:14,520 --> 00:01:18,119 Speaker 3: did the candidates manage to distinguish themselves in terms of 27 00:01:18,240 --> 00:01:21,399 Speaker 3: how they position themselves on things like abortion rights, which 28 00:01:21,600 --> 00:01:23,760 Speaker 3: we know is a key issue that the Kamala Harris 29 00:01:23,800 --> 00:01:26,039 Speaker 3: campaign are keen to distinguish themselves on. 30 00:01:27,440 --> 00:01:29,920 Speaker 2: I think, yes, the abortion rights. The Democrats want to 31 00:01:30,240 --> 00:01:33,240 Speaker 2: put abortion firmly on the ballot in November. In some 32 00:01:33,280 --> 00:01:35,120 Speaker 2: states it literally will be, but in terms of the 33 00:01:35,120 --> 00:01:37,240 Speaker 2: presidential race, they want to make sure that is front 34 00:01:37,280 --> 00:01:39,920 Speaker 2: of voters minds as they are confident that this is 35 00:01:39,920 --> 00:01:42,880 Speaker 2: a clear win for them. I think Harris did win 36 00:01:43,240 --> 00:01:45,920 Speaker 2: that issue last night, as it were, but again that's 37 00:01:45,959 --> 00:01:48,680 Speaker 2: not a surprise. I thought what was more striking was 38 00:01:48,720 --> 00:01:50,960 Speaker 2: that I didn't feel that Donald Trump was able to 39 00:01:51,040 --> 00:01:53,280 Speaker 2: land clear blows on the issues that we know are 40 00:01:53,320 --> 00:01:56,200 Speaker 2: the biggest priorities for the American public, which are the 41 00:01:56,240 --> 00:01:59,840 Speaker 2: border and the economy, and these are both issues that Trump, 42 00:02:00,240 --> 00:02:02,840 Speaker 2: at least up until last night, had leads on Harris 43 00:02:02,880 --> 00:02:05,720 Speaker 2: on big leads over Biden, and still leads on Harris 44 00:02:05,720 --> 00:02:08,640 Speaker 2: on the economy and the border, and he really leaned 45 00:02:08,720 --> 00:02:12,200 Speaker 2: last night to deliver a very very clear, triumphant win 46 00:02:12,400 --> 00:02:15,440 Speaker 2: on those issues, and I think he failed to do that. 47 00:02:16,080 --> 00:02:18,880 Speaker 1: Okay, that's interesting. I mean on the economy, though there 48 00:02:18,919 --> 00:02:23,400 Speaker 1: was much talk around inflation, Trump saying that there had 49 00:02:23,440 --> 00:02:27,680 Speaker 1: been no inflation during his administration, and that's not quite true, 50 00:02:27,720 --> 00:02:31,519 Speaker 1: that there was low inflation during his administration. They also 51 00:02:32,240 --> 00:02:35,600 Speaker 1: talk quite a bit on tax policy, on tariff policy, 52 00:02:36,520 --> 00:02:39,040 Speaker 1: and so you don't feel that Trump managed to extract 53 00:02:39,080 --> 00:02:41,160 Speaker 1: wins on those core topics. 54 00:02:42,200 --> 00:02:44,160 Speaker 2: I think what Donald Trump needed to do was to 55 00:02:44,200 --> 00:02:47,280 Speaker 2: pin Kamala Harris down to Biden's record on the economy 56 00:02:47,320 --> 00:02:50,600 Speaker 2: and to specifically on inflation, by which I mean cost 57 00:02:50,680 --> 00:02:53,320 Speaker 2: of living, because that is how voters in America anyway, 58 00:02:53,360 --> 00:02:56,079 Speaker 2: and I think voters here to think about the think 59 00:02:56,120 --> 00:02:59,520 Speaker 2: about the economy and inflation specifically. They do not actually 60 00:02:59,560 --> 00:03:02,200 Speaker 2: watch the inflation figure and if it's coming down, say okay, 61 00:03:02,200 --> 00:03:05,040 Speaker 2: it's fine, I approve of this. What they actually noticed 62 00:03:05,080 --> 00:03:07,640 Speaker 2: is what's happening to their own household finances and whether 63 00:03:07,680 --> 00:03:10,600 Speaker 2: they still feel under pressure, and crucially, whether they felt 64 00:03:10,680 --> 00:03:13,799 Speaker 2: under more pressure than they were four years ago. And 65 00:03:13,840 --> 00:03:17,160 Speaker 2: what Trump I think failed to do was very to 66 00:03:17,320 --> 00:03:20,480 Speaker 2: tie Harris to what most American voters see to be 67 00:03:20,520 --> 00:03:23,280 Speaker 2: a failed record on the economy for the ticket that 68 00:03:23,320 --> 00:03:26,639 Speaker 2: she was part of for the last administration, the administration 69 00:03:26,680 --> 00:03:29,720 Speaker 2: that's still going now. I think tariffs, it was an 70 00:03:29,800 --> 00:03:33,120 Speaker 2: interesting conversation. It's a very interesting debate, different debate in 71 00:03:33,160 --> 00:03:35,840 Speaker 2: America than it is in the UK on the conversation 72 00:03:35,880 --> 00:03:38,360 Speaker 2: of tariff's but it's not as important as that central 73 00:03:38,400 --> 00:03:41,560 Speaker 2: question of inflation, which should be a very big weakness 74 00:03:41,560 --> 00:03:43,760 Speaker 2: of Kamala Harris. And again I think Trump was unable 75 00:03:43,800 --> 00:03:44,440 Speaker 2: to exploit that. 76 00:03:46,360 --> 00:03:49,080 Speaker 3: Did of course, we know that the small number of 77 00:03:49,120 --> 00:03:52,280 Speaker 3: swing states is where this election is going to be decided. 78 00:03:52,560 --> 00:03:55,760 Speaker 3: Did you have the impression that this debate was focused 79 00:03:55,800 --> 00:03:58,960 Speaker 3: at targeting those voters in those states on issues that 80 00:03:59,000 --> 00:04:01,640 Speaker 3: are particularly important in places like Pennsylvania. 81 00:04:02,800 --> 00:04:05,520 Speaker 2: Yeah, so Pennsylvania is the one everyone's really really watching. 82 00:04:05,560 --> 00:04:08,160 Speaker 2: It's obviously other states as well, So the sort of 83 00:04:08,200 --> 00:04:13,360 Speaker 2: seven to look Ouva, Pennsylvania, and Michigan, Wisconsin, Nevada, North Carolina, Arizona, 84 00:04:13,680 --> 00:04:17,560 Speaker 2: and Georgia. I think though it's not so much you 85 00:04:17,600 --> 00:04:21,440 Speaker 2: do see actually occasionally lyned so in Kamala Harris's CNN interview, 86 00:04:21,480 --> 00:04:24,760 Speaker 2: for example, that there seemed to be a sense that 87 00:04:24,800 --> 00:04:28,599 Speaker 2: when she was really talking about those reductions the diabetes payments, 88 00:04:28,600 --> 00:04:31,520 Speaker 2: for example, that she might be targeting a specific amount 89 00:04:31,560 --> 00:04:34,240 Speaker 2: of diabetes users in one of those states. However, last night, 90 00:04:34,520 --> 00:04:36,200 Speaker 2: I don't think that was the case so much, actually, 91 00:04:36,240 --> 00:04:38,719 Speaker 2: because actually what those seven swing states have in common 92 00:04:38,839 --> 00:04:40,920 Speaker 2: with the rest of the America again is this concern 93 00:04:40,960 --> 00:04:44,560 Speaker 2: about economy and the border. There are women's rights and 94 00:04:44,600 --> 00:04:46,599 Speaker 2: abortion issues there as well, but those two are the 95 00:04:46,600 --> 00:04:48,440 Speaker 2: dominant ones, so it's not so much of their states 96 00:04:48,440 --> 00:04:52,000 Speaker 2: specific although there is evidence that swing voters in those 97 00:04:52,040 --> 00:04:56,760 Speaker 2: swing states do feel under more economic pressure than other voters, 98 00:04:56,760 --> 00:04:58,360 Speaker 2: so it might be that they care even more about 99 00:04:58,400 --> 00:05:01,520 Speaker 2: the economy. But generally speaking, those concerns actually fly across 100 00:05:01,600 --> 00:05:04,000 Speaker 2: the board, and I didn't get a particular sense last 101 00:05:04,080 --> 00:05:06,719 Speaker 2: night that they were squarely focusing on, say, fifty thousand 102 00:05:06,800 --> 00:05:07,880 Speaker 2: voters in Pennsylvania. 103 00:05:08,839 --> 00:05:12,839 Speaker 1: The US election, of course, usually important globally in terms 104 00:05:12,880 --> 00:05:15,440 Speaker 1: of the messages getting out there. I mean, just looking 105 00:05:15,480 --> 00:05:18,719 Speaker 1: at the newspaper headlines, for example, Politico Harris gets under 106 00:05:18,760 --> 00:05:22,600 Speaker 1: Trump's skin over and over the FT's headline Harris needles 107 00:05:22,600 --> 00:05:25,720 Speaker 1: Trump in firey presidential debate in the Telegraph in the 108 00:05:25,800 --> 00:05:29,839 Speaker 1: UK has a different story, Donald Trump attacks Kamala Harris 109 00:05:29,880 --> 00:05:34,479 Speaker 1: over policy U turns in debate. Those are the newspaper takes. 110 00:05:34,680 --> 00:05:38,160 Speaker 1: But actually it's social media and memes that perhaps are 111 00:05:38,160 --> 00:05:40,839 Speaker 1: going to be even more important in this election. We've 112 00:05:40,839 --> 00:05:43,279 Speaker 1: certainly seen it in terms of fundraising that it's the 113 00:05:43,320 --> 00:05:46,520 Speaker 1: social media push. As a polster, what is your impression 114 00:05:46,600 --> 00:05:49,520 Speaker 1: of that social media drive and how the debate is 115 00:05:49,560 --> 00:05:51,800 Speaker 1: going to be chopped up and sliced and pushed out 116 00:05:51,800 --> 00:05:52,760 Speaker 1: there on social media. 117 00:05:53,839 --> 00:05:55,960 Speaker 2: Yeah, I mean, I think it's a really good point 118 00:05:55,960 --> 00:05:58,840 Speaker 2: about the sort of decline in how much what the 119 00:05:58,880 --> 00:06:01,920 Speaker 2: press says in in this election will matter. I think 120 00:06:01,960 --> 00:06:05,080 Speaker 2: in America it's actually even more. That's even more the case, 121 00:06:05,120 --> 00:06:07,400 Speaker 2: but also has been for a while because their media 122 00:06:07,440 --> 00:06:12,159 Speaker 2: system is pretty much entirely bifurcated along along political line. 123 00:06:12,240 --> 00:06:16,760 Speaker 2: So you'll get sort of Republican television stations and newspapers 124 00:06:16,760 --> 00:06:20,799 Speaker 2: and then the Democrat equivalent, and actually most people, even 125 00:06:21,320 --> 00:06:23,840 Speaker 2: sort of ordinary people or swing voters, will get their 126 00:06:23,880 --> 00:06:26,560 Speaker 2: news from either one side or the other. So actually, 127 00:06:26,839 --> 00:06:30,680 Speaker 2: the fact that newspapers or television stations say that would 128 00:06:30,720 --> 00:06:33,720 Speaker 2: always endorse Trumps, be writing positive things about him after 129 00:06:33,760 --> 00:06:36,919 Speaker 2: a debate like this or vice versa, doesn't actually change 130 00:06:36,960 --> 00:06:38,919 Speaker 2: things that much, and that's been the case in America 131 00:06:38,960 --> 00:06:42,680 Speaker 2: for a while. But on the specific question of social 132 00:06:42,720 --> 00:06:46,000 Speaker 2: media clips, yeah, I mean we've seen the impact of 133 00:06:46,040 --> 00:06:49,400 Speaker 2: something going viral and what impact that can have. I 134 00:06:49,440 --> 00:06:52,440 Speaker 2: would always sound a little caution though, because I think 135 00:06:53,000 --> 00:06:56,000 Speaker 2: when we are very online and very engaged online and 136 00:06:56,120 --> 00:06:59,280 Speaker 2: very over engaged, I would say politically, with us having 137 00:06:59,279 --> 00:07:02,520 Speaker 2: this conversation here and probably people listening to the radio station, 138 00:07:02,640 --> 00:07:04,760 Speaker 2: I think we can forget that actually a lot of voters, 139 00:07:04,760 --> 00:07:06,920 Speaker 2: and again the voters that will decide this election, are 140 00:07:06,960 --> 00:07:09,600 Speaker 2: not They are not overly politically engaged, and actually a 141 00:07:09,600 --> 00:07:12,200 Speaker 2: lot of them don't even tend to be that online. 142 00:07:12,320 --> 00:07:14,680 Speaker 2: And so I think we've learned some lessons before, say 143 00:07:14,720 --> 00:07:18,800 Speaker 2: even the twenty sixteen election or Brexit, about overinterpreting what 144 00:07:18,960 --> 00:07:21,200 Speaker 2: seems to be very clear online when it comes to 145 00:07:21,240 --> 00:07:22,960 Speaker 2: an election result with the general public,