WEBVTT - Episode 406 w/ FUBU 0:00:11.800 --> 0:00:16.120 He is drinks chess, motherfucking podcast makes He's a legendary 0:00:16.239 --> 0:00:16.919 queens rapper. 0:00:17.079 --> 0:00:18.800 He ain't agreed as your boy in O R E. 0:00:18.920 --> 0:00:21.759 He's a Miami hip hop pioneer put up as d 0:00:21.920 --> 0:00:24.279 J e f N. Together they drink it up with 0:00:24.360 --> 0:00:26.159 some of the biggest players, you know what I mean. 0:00:26.360 --> 0:00:30.640 And the most professional unprofessional podcast and your number one 0:00:30.680 --> 0:00:31.800 source for drunk. 0:00:31.920 --> 0:00:35.560 Drink chans MO days New Year's c that's it's time 0:00:35.880 --> 0:00:37.120 for drink Champs. 0:00:37.200 --> 0:00:38.760 Drink up, motherfuck. 0:00:38.360 --> 0:00:45.479 Mother would a good be hoping he swootshol be. This 0:00:45.520 --> 0:00:47.479 is your boy in O R E. What up is 0:00:47.600 --> 0:00:49.520 d J e f N And this is drink Champs. 0:00:49.600 --> 0:00:58.480 Ye did you brothers that I'm about to introduce. 0:01:00.240 --> 0:01:00.720 The world. 0:01:01.760 --> 0:01:07.720 It made us proud to support our own. Before this time, 0:01:08.400 --> 0:01:12.920 I didn't know of any brothers from the hood owning 0:01:13.080 --> 0:01:18.800 a clothing company and it being the ship. They are 0:01:18.880 --> 0:01:20.720 still here and they still friends to this day. 0:01:20.720 --> 0:01:22.040 I thought the money would have brought them up a 0:01:22.120 --> 0:01:23.440 long time ago. 0:01:24.160 --> 0:01:27.280 They still here, these legends, and we are giving them 0:01:27.319 --> 0:01:28.720 their motherfucking flowers today. 0:01:28.760 --> 0:01:30.680 In case you don't know who we're talking about, we're 0:01:30.720 --> 0:01:39.319 talking about for us by us. Motherfucking I name this. 0:01:39.400 --> 0:01:42.880 I try to not name Queens because I can't call y'all, like, 0:01:43.080 --> 0:01:47.480 even though y'are from Queens, the brand is too big 0:01:47.560 --> 0:01:49.040 to just be called Queens. 0:01:49.040 --> 0:01:50.560 And I'm from Queens that trust me. I want to 0:01:50.560 --> 0:01:52.840 claim everything in Queens. We claim. I even claimed city 0:01:52.840 --> 0:01:54.200 field sometimes, you know what I mean. 0:01:54.640 --> 0:01:59.000 So for the people that don't know, right, me and 0:01:59.000 --> 0:02:00.760 you were talking earlier and you said, did you started 0:02:00.760 --> 0:02:02.160 from selling search and hats? 0:02:02.840 --> 0:02:05.360 Is this how this started football? Yeah? 0:02:05.400 --> 0:02:10.000 Man standing on the corner selling Ti top pass. At 0:02:10.000 --> 0:02:13.000 that time, day La Soul had made a video and 0:02:13.040 --> 0:02:14.600 they were wearing these Ti top passes. I think we 0:02:14.639 --> 0:02:17.920 got inspired from five five Soul, right five five so yeah, 0:02:18.040 --> 0:02:21.239 and they were like yeah, and they would like it's 0:02:21.280 --> 0:02:23.560 like a sleeve instead of having a ball on the 0:02:23.560 --> 0:02:24.600 top of it was a little. 0:02:24.440 --> 0:02:26.240 Strill, the skull cut like the Scully ones, the ones 0:02:26.240 --> 0:02:26.800 that hung. 0:02:26.840 --> 0:02:31.080 Exactly and we would make a couple of wheel So actually, 0:02:31.120 --> 0:02:33.560 before that, you know, before we had the football name morning, 0:02:34.520 --> 0:02:39.720 we were selling super soakers with the Super so. 0:02:40.919 --> 0:02:43.400 Yeah, we were selling them the Greek at the Greek picnic. Okay, 0:02:43.440 --> 0:02:47.959 what the apartment was this? You know, the reality of this. 0:02:48.160 --> 0:02:50.840 We were business spend, so we were selling whatever we 0:02:50.880 --> 0:02:52.480 throw it with turning the bucks. So it was coming 0:02:52.560 --> 0:02:55.600 super soakers. When the things were hot, we had Damon 0:02:55.639 --> 0:02:57.160 had a van. We filled it up with all kind 0:02:57.200 --> 0:02:59.760 of merchandise and go to the Greek Vest all those 0:02:59.760 --> 0:03:02.560 things set up, shopping to cell whatever was hot. So 0:03:02.600 --> 0:03:05.920 that's how we started being in business without the fashion party. 0:03:06.120 --> 0:03:09.560 How did y'all come together? Like? Was it through the 0:03:09.600 --> 0:03:11.400 gear or each other? 0:03:11.800 --> 0:03:15.079 They were selling super so I moved from Baisic projects 0:03:15.120 --> 0:03:17.000 to farmers, Belovard and Queens. 0:03:17.680 --> 0:03:20.640 Five four or five years old was kiaking through the 0:03:20.680 --> 0:03:22.320 fence and that's what it's doing with no teeth. 0:03:22.919 --> 0:03:23.760 Man, I want to play with you. 0:03:25.240 --> 0:03:25.720 That was it. 0:03:25.840 --> 0:03:26.720 Will we make kids? 0:03:26.760 --> 0:03:29.320 They meet out to high school? You know, he came 0:03:29.360 --> 0:03:32.240 into school. You came in class and you had a 0:03:32.280 --> 0:03:35.320 car accident or something, and he had a he had 0:03:35.320 --> 0:03:38.200 a he had a big eight, a big bandage around 0:03:38.240 --> 0:03:41.280 here with man blood on it. And really, you know 0:03:41.320 --> 0:03:44.120 a little bit of blood on it. Man blood to 0:03:44.160 --> 0:03:47.160 me and I don't like seeing blood, right, He just 0:03:47.160 --> 0:03:49.440 had something to him and he ran out. 0:03:49.480 --> 0:03:50.720 I was like, yo, that's ignorant. 0:03:54.440 --> 0:03:56.960 Man back then I want to mess with that. And 0:03:57.000 --> 0:03:58.800 then Jay all partner, we met him. 0:03:58.880 --> 0:04:01.520 He lived two blocks way, so we met him around 0:04:01.760 --> 0:04:05.360 when he was probably about in high school, but twelve 0:04:05.440 --> 0:04:08.280 eleven or twelve, So childhood friends. 0:04:08.320 --> 0:04:10.680 One thing, one thing that that's very unique, you know 0:04:10.680 --> 0:04:13.560 what I'm saying, Like people, people don't stay together. 0:04:13.280 --> 0:04:14.760 For two weeks, you know what I mean? 0:04:14.840 --> 0:04:21.520 And especially business, How do y'all maintain friendship but still 0:04:21.600 --> 0:04:22.279 have business? 0:04:24.560 --> 0:04:29.040 Well, I was sending this interview as a guest because 0:04:29.680 --> 0:04:31.200 I'm so close to it, and I do so many 0:04:31.240 --> 0:04:33.680 interviews that I say the normal ship all the time. 0:04:35.080 --> 0:04:37.119 Keith Keith, you know he liked he liked to smoke 0:04:37.200 --> 0:04:40.040 the Devil's letters and I never understood. 0:04:39.600 --> 0:04:41.400 Howlets not tell us you. 0:04:43.960 --> 0:04:45.200 Go right there? 0:04:45.279 --> 0:04:49.280 But he has the best memory of anybody I knowing this, 0:04:49.400 --> 0:04:53.040 So my pardon, I'm gonna be sitting here like, oh yo. 0:04:52.680 --> 0:04:58.039 So because you know, like I know, I'm a little 0:04:58.040 --> 0:05:01.400 bit over there. Like lot of times when I look 0:05:01.440 --> 0:05:05.719 at me and compone's relationship, I kind of wish we 0:05:05.800 --> 0:05:08.360 never did business, Like I kind of wish we were 0:05:08.440 --> 0:05:11.000 just friends. Like now that we don't do business, we're 0:05:11.080 --> 0:05:14.080 back for like real, real friends, but it did affect us, 0:05:14.120 --> 0:05:16.760 you know what I'm saying, because we couldn't hang out 0:05:16.760 --> 0:05:19.080 to a certain extent. We had to go business partners. 0:05:19.120 --> 0:05:22.560 So if he like I always say this, I say, 0:05:22.640 --> 0:05:23.359 I say, my. 0:05:23.360 --> 0:05:24.720 Relationship with Pone. 0:05:26.120 --> 0:05:29.880 Made my relationship with e fn Ella because I used 0:05:29.880 --> 0:05:31.839 to try to change Compone. I wanted Compone to be 0:05:31.880 --> 0:05:36.000 on time, and he never. He never complied. But when 0:05:36.000 --> 0:05:38.720 I let that go, but I let that go, I 0:05:38.760 --> 0:05:40.240 was like, all right, cool, I let him be him. 0:05:40.440 --> 0:05:42.800 So that's like with E I learned that through Compone. 0:05:42.839 --> 0:05:44.400 I don't try to change e f n at all. 0:05:45.120 --> 0:05:52.480 This guy won't buy nothing. This guy got all his money, 0:05:55.000 --> 0:05:55.360 I mean. 0:05:55.320 --> 0:05:58.440 Wanting, but I just like let it be. Is that 0:05:58.560 --> 0:06:01.800 something you guys relate to you think? 0:06:02.000 --> 0:06:04.279 I mean? For us, I mean, we grew up as friends. 0:06:04.360 --> 0:06:05.920 We was friends, you know what I'm saying. We did 0:06:05.920 --> 0:06:08.880 everything we was going on tour. You know, we we 0:06:08.960 --> 0:06:12.560 backstage with backstage passes on thirteen, fourteen years old. 0:06:12.600 --> 0:06:15.359 So for us, we were cool. 0:06:15.480 --> 0:06:19.320 Like so when we got into business, it didn't change 0:06:19.360 --> 0:06:21.800 it for us because we we were already cool, you 0:06:21.880 --> 0:06:23.880 know what I'm saying. Like, and we did everything together 0:06:23.920 --> 0:06:28.560 and we also went out and took that friendship from 0:06:28.560 --> 0:06:31.400 a friendship to a business and keep it the same. 0:06:31.600 --> 0:06:33.120 You know what I'm saying. We was able to stay 0:06:33.120 --> 0:06:37.760 the same. Yeah, it wasn't like everybody starting he started tripping. 0:06:38.200 --> 0:06:40.960 I check him, I start tripping, He checked me. Got 0:06:41.560 --> 0:06:43.480 it was like, you know what I'm saying, Like, it 0:06:43.520 --> 0:06:46.320 wasn't like just everything was rosie. You know what I'm saying. 0:06:46.360 --> 0:06:51.000 But that's that's my thing, is like, how like so 0:06:51.040 --> 0:06:54.080 many people let the money change them as soon as like, 0:06:54.240 --> 0:06:57.240 especially childhood friends, especially people you met in high school, 0:06:57.240 --> 0:07:00.000 and as soon as that money getting involved. Somebody's been 0:07:00.000 --> 0:07:02.520 big headed. The other one is not big headed enough. 0:07:02.800 --> 0:07:05.280 So how did y'all maintain like we ain't letting this 0:07:05.360 --> 0:07:06.240 business fuck with us. 0:07:06.279 --> 0:07:08.440 I'm gonna let them speak on that. I got to 0:07:08.480 --> 0:07:10.560 say though, that there's one there's two things that are 0:07:10.560 --> 0:07:13.240 different than us and most people. If you with a 0:07:13.360 --> 0:07:16.120 rap group or a music group, or you with various 0:07:16.160 --> 0:07:19.960 other things, you can potentially have people pull you away 0:07:19.960 --> 0:07:22.920 to break off to do your own thing. Fuobul is 0:07:23.000 --> 0:07:26.560 way bigger than us, and anything that he does negative, 0:07:26.560 --> 0:07:28.440 well I do negative and break off. 0:07:29.160 --> 0:07:30.640 Fuubu is gonna exist. 0:07:31.160 --> 0:07:34.200 It ain't gonna be Damon, right, all right, Damon can't 0:07:34.320 --> 0:07:37.080 I mean could have probably No. I think we even 0:07:37.160 --> 0:07:40.520 had contracts within ourselves, and you can't break off and 0:07:40.560 --> 0:07:43.920 do another brand. So anything that I do with if 0:07:43.960 --> 0:07:46.600 he asks out and I make him look bad, it 0:07:46.720 --> 0:07:49.360 makes the brand that I'm getting paid off of and 0:07:49.400 --> 0:07:53.400 he's getting paid off look bad. So we couldn't do 0:07:53.520 --> 0:07:56.920 that in the because we also had hundreds of people 0:07:57.000 --> 0:07:59.520 working for us, so we had to save each other 0:07:59.560 --> 0:08:01.960 ask too sometimes when we didn't want to save each 0:08:02.000 --> 0:08:03.760 other's asses, like just. 0:08:03.640 --> 0:08:05.840 Even keeping our nose clean, you know what I'm saying. 0:08:05.840 --> 0:08:08.000 They never heard of no ship comes down the pipeline 0:08:08.040 --> 0:08:10.800 like these dudes involved in this or that, because we 0:08:10.840 --> 0:08:11.320 had to keep. 0:08:11.240 --> 0:08:13.080 The whole you know what I'm saying. 0:08:13.160 --> 0:08:15.520 Also, one other things just said you had a contract 0:08:15.520 --> 0:08:21.200 with like a noncompete. We can't tell the world about that. 0:08:21.200 --> 0:08:24.520 That is a genius. I have never heard of that. Yeah, 0:08:24.640 --> 0:08:34.840 neither of you know what the reality is was and 0:08:35.000 --> 0:08:35.719 is it is. 0:08:36.080 --> 0:08:39.240 It was something that we wanted to protect, so we 0:08:39.240 --> 0:08:42.800 were willing to do and put our egos aside to 0:08:42.840 --> 0:08:44.960 do what's best for the brand at all. 0:08:45.080 --> 0:08:49.280 Times and to keep it one hundred. There's times where 0:08:49.640 --> 0:08:51.800 we didn't neither make money for them brand. We had 0:08:51.840 --> 0:08:54.880 to put money back in. Somebody said, I told you 0:08:54.920 --> 0:08:56.679 that was a bad decision and now I got to 0:08:56.720 --> 0:08:59.120 pay for it. Where we were really mad at each 0:08:59.120 --> 0:09:03.040 other or mad at all overall outcome that that anger 0:09:03.040 --> 0:09:06.040 could have taken years, like we could have sold the 0:09:06.080 --> 0:09:09.120 brand years ago when everybody said you keep it real. 0:09:09.720 --> 0:09:13.120 Those selling it was those same people that stopped buying it. 0:09:14.120 --> 0:09:17.000 And we had a we had a massive offer on 0:09:17.080 --> 0:09:20.600 the table from Kmart I think it was at that time, 0:09:20.640 --> 0:09:22.200 and we and we were do too. 0:09:22.600 --> 0:09:25.280 Come on, came on, but they were like, how many 0:09:25.400 --> 0:09:28.080 hundreds and hundreds and hundreds of millions of dollars are 0:09:28.080 --> 0:09:30.480 you talking to? 0:09:30.600 --> 0:09:31.840 Sold out? I'm about to fight. 0:09:32.160 --> 0:09:35.440 I'm about to fight one we get outside here, I remember. 0:09:35.880 --> 0:09:38.040 But and then one last thing is that I remember, 0:09:38.200 --> 0:09:42.360 unlike your business, you gotta work with this artist, You 0:09:42.400 --> 0:09:43.880 got to go on tour with this artist. 0:09:43.920 --> 0:09:44.840 You got to do this and that. 0:09:45.200 --> 0:09:48.319 When we were coming up, our friends are the ones 0:09:48.320 --> 0:09:50.839 they rote belly about and various other things. When we 0:09:50.840 --> 0:09:54.000 were coming up and we were doing clothing, hip hop, 0:09:54.080 --> 0:09:57.800 very homophobic and prior to us coming up, of course, 0:09:57.880 --> 0:10:03.040 Caulk and I cross colors. The idea of a clothing 0:10:03.160 --> 0:10:08.679 designer was some flamboyant person in Europe. So when we 0:10:08.679 --> 0:10:11.679 were we were being almost harassed by some of our 0:10:11.679 --> 0:10:16.480 friends like yo clothes, Yo, Yo, Lie, and so we 0:10:16.559 --> 0:10:19.320 came up by ourselves because nobody wanted to talk to us. 0:10:19.320 --> 0:10:21.640 Imagine you are there one of our boys moving kilos, 0:10:21.840 --> 0:10:26.880 the DMX of the belly, and we're up there talking about, 0:10:27.160 --> 0:10:31.000 you know, about to go making strawberry patterns. Son, you 0:10:31.000 --> 0:10:34.160 gotta see that this hoodie is gonna make. We came 0:10:34.240 --> 0:10:36.520 up realizing nobody wanted to mess with us for a 0:10:36.520 --> 0:10:38.720 while until they started hearing we're doing three undred fifty 0:10:38.720 --> 0:10:39.559 million dollars a year. 0:10:40.840 --> 0:10:41.880 So that was some of the thing. 0:10:42.480 --> 0:10:45.040 The bottom line is noying. You know what I'm saying, 0:10:45.040 --> 0:10:47.280 You're from the fright. You know, we come up the 0:10:47.280 --> 0:10:50.640 same way. So we all had out different stories. I mean, 0:10:50.720 --> 0:10:54.319 like for me, I know that I found them because 0:10:54.360 --> 0:10:57.360 I knew that Damon, especially at that age, he has 0:10:57.400 --> 0:11:01.640 some unique qualities about him. Deubley cash and half. Like 0:11:01.800 --> 0:11:04.320 when I would say I'm broke, that means I ain't 0:11:04.360 --> 0:11:07.199 have ship. Damon say he was broke. He probably had 0:11:07.240 --> 0:11:09.640 five or six hundred dollars that, you know what I'm saying. 0:11:09.920 --> 0:11:11.840 So that was a quality that I liked about him. 0:11:11.880 --> 0:11:14.000 I said, I'm fun with him, you know what I'm saying. 0:11:14.640 --> 0:11:17.280 The same way there's certain quality is I loved about 0:11:17.320 --> 0:11:20.240 my partner. And I say, no, what if, whether we're 0:11:20.240 --> 0:11:23.440 selling clothes or selling fucking bananas, you're gonna make some 0:11:23.480 --> 0:11:24.000 money together. 0:11:24.320 --> 0:11:27.600 And that was my call. You liked about Keith? I 0:11:27.600 --> 0:11:29.319 hated keep that. I hated it. 0:11:29.679 --> 0:11:37.360 Yeah, it's some real back yard right here. 0:11:38.360 --> 0:11:40.280 No word of I didn't even know him, and he 0:11:40.360 --> 0:11:45.320 was hating girl, Like yo for him. This dude, he's 0:11:45.320 --> 0:11:47.520 sitting in the car looking at me sideways. I'm asking 0:11:47.600 --> 0:11:48.480 dam I'm like, Yo, what's up? 0:11:48.520 --> 0:11:51.360 What you mean? And why are you always looking at me? Crazy? 0:11:51.720 --> 0:11:53.120 So one day they was like, Yo, we're gonna go 0:11:53.120 --> 0:11:56.640 pick up cars in the fuck call. We're gonna be 0:11:56.640 --> 0:11:59.959 a pugger, so he says. So he told me the 0:12:00.200 --> 0:12:02.040 story why he was looking at it. 0:12:02.160 --> 0:12:05.160 It was over some girl. 0:12:05.679 --> 0:12:08.960 I'm in motherfucking springtroke gone. Okay. My girl at the 0:12:08.960 --> 0:12:11.080 time was like, Yo, this dude sucking with me, man, 0:12:11.679 --> 0:12:13.240 I said, Yo, where's the funk. Let's go see you 0:12:13.360 --> 0:12:13.839 just do this. 0:12:14.240 --> 0:12:15.960 I go ahead, my man, we got this a block 0:12:16.000 --> 0:12:17.880 party got together and I. 0:12:17.840 --> 0:12:18.720 See this motherfucker. 0:12:18.760 --> 0:12:21.680 He looked like a stone cold like he got this 0:12:21.760 --> 0:12:22.559 look on his face. 0:12:22.920 --> 0:12:25.120 He at that age, just get a ship out of you. 0:12:25.520 --> 0:12:28.200 So I'm talking about girl that yo, you know, maybe 0:12:28.320 --> 0:12:31.520 what did you do? What did you see them? 0:12:34.200 --> 0:12:35.880 He looked at me like screwfys. 0:12:36.720 --> 0:12:39.600 But that's when we we didn't. We didn't do nothing 0:12:39.600 --> 0:12:42.000 at night. The next time I saw him, this motherfucker 0:12:42.040 --> 0:12:44.560 introducing me. Ain't gonna be more motherfucker. 0:12:45.880 --> 0:12:50.120 I'm like, Yo, this dude, really but at that obviously 0:12:50.200 --> 0:12:51.920 afterk I you looking at me sideways? 0:12:52.000 --> 0:12:52.200 Man? 0:12:54.120 --> 0:13:01.319 Man, man, what I love about it? 0:13:01.400 --> 0:13:04.880 I was home one day, mine of my business shirts 0:13:04.960 --> 0:13:08.160 crazy Sam from video music by Pop Up Old Dirty 0:13:08.160 --> 0:13:08.959 Bass and walking. 0:13:08.760 --> 0:13:10.400 Into my house. I don't know, but I know the 0:13:10.440 --> 0:13:13.880 wou tang shit we're talking about. Did you just say, oh, 0:13:13.920 --> 0:13:16.760 d you walked in your house? Walked you going too fast? 0:13:17.240 --> 0:13:17.600 A minute? 0:13:19.000 --> 0:13:22.080 So what happen is no, dirty It was like nineteen 0:13:22.240 --> 0:13:24.280 ninety one or something like that, and I think I 0:13:24.360 --> 0:13:26.600 took out we took a little ad in the right 0:13:26.640 --> 0:13:27.640 on magazine. 0:13:28.200 --> 0:13:29.600 We put the name in there. 0:13:29.679 --> 0:13:33.079 And we got mostly the orders were from Japan and Seattle, Washington. 0:13:33.120 --> 0:13:36.000 It wasn't black people actually Maine, right right. We got 0:13:36.040 --> 0:13:39.760 a back machine somehow old dirty beast. Oh, I guess 0:13:39.800 --> 0:13:42.000 you wanted a bit of music box because we stalked 0:13:42.400 --> 0:13:43.040 was he old dirty? 0:13:43.320 --> 0:13:48.480 He was super early and ear yo. 0:13:48.800 --> 0:13:52.440 And because we we stalked Ralph McDaniels, you know, to 0:13:52.600 --> 0:13:54.800 help us with the stuff. And Ralph being that I 0:13:54.800 --> 0:13:57.040 think so many artists hit though their career to him, 0:13:57.559 --> 0:14:01.240 he crazy Sam basically want some free ship, come out 0:14:01.320 --> 0:14:03.040 older in your basketming out. I'm like, yo, there's older 0:14:03.040 --> 0:14:05.800 you beast is first of all, I'm a fan. Second all, 0:14:05.880 --> 0:14:08.360 I'm hiding whatever kind of whatever kind of something I 0:14:08.400 --> 0:14:10.400 have worth than anything my transits the radio because older 0:14:10.480 --> 0:14:13.960 is the best. But when Keith was the kind of 0:14:14.000 --> 0:14:17.360 partner though that we were all different. I have my 0:14:17.520 --> 0:14:19.800 kind of conservative way of trying to come up with 0:14:19.840 --> 0:14:24.360 this idea. Call was always like my anybody voice or reason, 0:14:24.440 --> 0:14:26.800 my partner Jay, our partner Jay, who's still with us? 0:14:27.880 --> 0:14:29.640 Keith to be the one who like, oh is that right? 0:14:30.480 --> 0:14:32.880 You go to the studio for three nights and be like 0:14:32.880 --> 0:14:35.120 this this stud yo older. 0:14:34.920 --> 0:14:40.520 All the ghetto hood hood hood dudes. Low key. 0:14:40.800 --> 0:14:43.000 They remember one that red Man was like, yo, Keith, 0:14:43.200 --> 0:14:45.160 I wore the same pair of pants the football ones 0:14:45.160 --> 0:14:47.000 are soon seventeen days strength. 0:14:47.480 --> 0:14:50.240 That story was crazy and Keith is the hood hood 0:14:52.200 --> 0:14:52.720 they bought. 0:14:52.760 --> 0:14:54.320 They were like, I don't know about that dude, Damon, 0:14:54.360 --> 0:14:55.680 he kind of funny, he kind of quiet. 0:14:55.680 --> 0:14:59.120 I don't know about him. So key keep the icebreaker. 0:14:59.320 --> 0:15:02.480 So the let me ask y'all you touched on it 0:15:02.480 --> 0:15:04.840 a little bit earlier, how hard was it to break 0:15:04.920 --> 0:15:08.080 into that fashion world? Because I remember going to fashion 0:15:08.120 --> 0:15:10.880 shows and saying to myself, I'm never going back, right, 0:15:11.320 --> 0:15:13.200 Like I remember just I just went back there and 0:15:13.200 --> 0:15:15.880 they had me on the runway and I was I 0:15:15.960 --> 0:15:18.760 just related just to like this is all how old 0:15:18.800 --> 0:15:21.520 fashion is, and everybody was getting undressed in front of 0:15:21.560 --> 0:15:21.800 each other. 0:15:21.880 --> 0:15:23.240 I was like, oh, the same for me. 0:15:25.240 --> 0:15:29.560 But I predit that to the fashion world, right, And 0:15:30.760 --> 0:15:33.080 people say how hard it is to break through, Like 0:15:33.080 --> 0:15:36.760 remember how Kanye and sway, So how hard was it 0:15:36.800 --> 0:15:39.760 for y'all to get in that world? 0:15:40.440 --> 0:15:43.280 For me, it was, I mean It was hard work. 0:15:43.320 --> 0:15:45.840 Don't get me wrong, Its a heavy lift. But we 0:15:45.840 --> 0:15:48.360 were doing something that's so natural to us that we 0:15:48.360 --> 0:15:53.480 were going against the normal the progress of a fashion house. 0:15:54.040 --> 0:15:55.440 So whatever we did came naturally. 0:15:55.560 --> 0:15:58.680 You said, you wouldn't walk a runway that made you uncomfortable, 0:15:58.680 --> 0:16:01.440 didn't do shit that made us that was real to us. 0:16:01.880 --> 0:16:05.040 Whatever it was, so in that form, it was easy 0:16:05.080 --> 0:16:07.360 because we were doing what came natural to us. But 0:16:07.480 --> 0:16:10.520 obviously all the late nights, the early mornings, all that 0:16:10.640 --> 0:16:13.320 ship was hard. But the actual building of the brand 0:16:13.800 --> 0:16:14.920 that is in our DNA. 0:16:15.040 --> 0:16:16.760 But I'm assuming you guys didn't try to break in 0:16:16.840 --> 0:16:22.240 the traditional fashion doing the workaround, knowing the audience you 0:16:22.320 --> 0:16:22.680 were going to. 0:16:22.840 --> 0:16:25.200 We broke the system because they didn't. They didn't actually 0:16:25.200 --> 0:16:27.920 allow us in the department. So as they said, they 0:16:28.040 --> 0:16:31.760 literally told one of us that, for all four of 0:16:31.880 --> 0:16:34.600 us on the Hantack, they said, if we don't want 0:16:34.640 --> 0:16:37.040 people coming in and look like that who steal clothes 0:16:37.160 --> 0:16:39.880 or getting in the shootouts, so they wouldn't put us 0:16:39.880 --> 0:16:42.080 in there. But the reality is, if I was on 0:16:42.160 --> 0:16:44.840 the Nory, said Keith was on the Norse set, they're 0:16:44.920 --> 0:16:48.320 kicking everybody off the set, and but if we had 0:16:48.400 --> 0:16:51.640 a way to yo, No, we dressing the artists over here. 0:16:51.800 --> 0:16:54.040 We wasn't dressing all artist. We just wanted to be 0:16:54.120 --> 0:16:57.240 on the set, so we making sure. Well, now we 0:16:57.320 --> 0:17:00.200 get to holler at the girls on the set to 0:17:00.200 --> 0:17:02.000 eat the freaking food with the craft. I get to 0:17:02.040 --> 0:17:04.800 see an artist like nor performed. So what we was doing, 0:17:04.920 --> 0:17:07.480 we were spending night and day on sets. If you 0:17:07.560 --> 0:17:11.280 really look at the first set was the first set 0:17:11.320 --> 0:17:12.919 with Miss Jones where I want to be, and then 0:17:13.000 --> 0:17:16.080 it was ice cream. You'll see you'll see red, You'll 0:17:16.080 --> 0:17:18.000 see you'll see method in the in the truck going 0:17:18.080 --> 0:17:20.440 ice cream man coming a food who hat. Then you'll 0:17:20.480 --> 0:17:22.560 see the biggie one more chance. I'm in I'm in 0:17:22.600 --> 0:17:24.800 the background with a little hat, you know, just always 0:17:24.800 --> 0:17:26.480 trying to place the hat in it because I just 0:17:26.600 --> 0:17:29.919 wanted to be in this on the set to watch artists. 0:17:30.359 --> 0:17:31.680 I just didn't want to get kicked off. And I 0:17:31.880 --> 0:17:33.840 everybody else was like I'm doing this, I'm doing No, 0:17:33.840 --> 0:17:34.680 you want to get out of here, and know you 0:17:34.720 --> 0:17:35.399 want to get out of here. 0:17:35.840 --> 0:17:37.639 I think that was the first way we started. So 0:17:37.760 --> 0:17:40.880 people started demanding it. They didn't go to the these 0:17:40.920 --> 0:17:43.800 are cats who, like I was a van driver and Rockaway. 0:17:44.560 --> 0:17:46.760 I know cats in Rockway that never been to the city, 0:17:46.880 --> 0:17:49.639 forget anyplace else in the country. So we now go 0:17:50.040 --> 0:17:54.399 to a specialty store in Rockaway and we start selling 0:17:54.560 --> 0:17:56.800 to the especially so the mom and pops to every day, 0:17:56.880 --> 0:17:58.320 so we didn't go to the department store. So it 0:17:58.440 --> 0:18:00.960 was really almost like we we were putting on sets 0:18:01.000 --> 0:18:03.119 what we love and then giving it kind of like 0:18:03.200 --> 0:18:04.920 to the cast we know just in the hood. 0:18:05.080 --> 0:18:07.720 And or you said something earlier about not knowing how 0:18:08.200 --> 0:18:10.760 the work you're doing that's getting out there that you're 0:18:10.760 --> 0:18:13.080 not getting like the instant likes and all that shit. 0:18:14.200 --> 0:18:16.119 We were putting in that work as far as public 0:18:16.200 --> 0:18:19.440 placement goes, when probably placing wasn't really a thing. So 0:18:19.640 --> 0:18:24.920 we didn't realize as kids in Atlanta, Alabama, Cincinnati, you 0:18:24.960 --> 0:18:27.760 know what I mean, Japan seeing our stuff on video 0:18:27.920 --> 0:18:30.600 sets until we went out and actually go to the 0:18:30.680 --> 0:18:33.520 trade show and these retailers told us, it's kids in 0:18:33.640 --> 0:18:36.639 my town in Michigan asking for your shit because so 0:18:36.720 --> 0:18:38.520 and so is wear in it. But we didn't get 0:18:38.560 --> 0:18:42.680 to feel that that momentum until we started talking to 0:18:42.760 --> 0:18:43.199 retail But. 0:18:43.200 --> 0:18:45.960 If you knew the stores, it's a hood thing. And 0:18:46.240 --> 0:18:48.240 I'm not saying this because everybody here has to be hood. 0:18:48.280 --> 0:18:51.040 Everybody here knows this stuff. If you knew the store 0:18:51.080 --> 0:18:52.600 you want to select, you know where we're gonna go 0:18:52.640 --> 0:18:55.200 in Manhattan. We're gonna put that stuff in the stores 0:18:55.240 --> 0:18:58.359 on one four five. Why does everybody moving weight all 0:18:58.400 --> 0:19:00.240 the way up and down the Eastern Seaboards go going 0:19:00.600 --> 0:19:03.760 to that area to go and do whatever they do 0:19:04.440 --> 0:19:06.320 and then they're gonna stop off at one four five 0:19:06.400 --> 0:19:09.920 and go shopping. Then they're gonna take clothes down the 0:19:09.960 --> 0:19:15.040 Eastern Seaboard, right. So it's just thinking if we think 0:19:15.080 --> 0:19:16.439 about advertising. 0:19:16.920 --> 0:19:18.800 Those stories were the influencers of the time. They were 0:19:18.800 --> 0:19:20.160 the taste to making you didn't want. 0:19:20.200 --> 0:19:22.600 Every time they shot in ten thousand, they ten thousand 0:19:22.600 --> 0:19:25.720 dollars for thirty seconds on MTV. They starting five hundred 0:19:25.720 --> 0:19:28.760 dollars on BT. Why because the amount of people to watch, No, 0:19:29.440 --> 0:19:31.840 ain't nobody in the hood feeling out known Nielsen rating 0:19:33.000 --> 0:19:35.399 and everybody they're watching BT and the project's got ten 0:19:35.480 --> 0:19:37.720 other people watching it for five hours, we're getting the 0:19:37.720 --> 0:19:39.760 same amount of value that will be ten thousand dollars 0:19:39.800 --> 0:19:43.040 on MTV. It's just common sense about knowing who you're 0:19:43.080 --> 0:19:45.000 messing with, who your market is, right, So. 0:19:45.200 --> 0:19:45.840 Let me ask you this. 0:19:46.240 --> 0:19:49.720 At one point right where we see football product was 0:19:49.760 --> 0:19:52.200 in rap videos all day, right, But then at one 0:19:53.080 --> 0:19:58.320 time labels start requesting that you block out the label 0:19:58.600 --> 0:19:59.200 you block out. 0:20:00.040 --> 0:20:03.720 So that that was early on, so that wasn't that 0:20:03.920 --> 0:20:07.399 was what MTV was doing that They didn't know what 0:20:07.520 --> 0:20:09.760 the FB was, but it was in all these videos 0:20:10.160 --> 0:20:11.479 and then he just started seeing us. 0:20:12.200 --> 0:20:15.439 I can see how the figure that few. I can 0:20:15.480 --> 0:20:17.480 see that now. I didn't even keep that then, No, 0:20:17.560 --> 0:20:18.840 it is, but you know what we did. 0:20:18.920 --> 0:20:22.399 Remember what we did was that the man got one 0:20:22.440 --> 0:20:25.640 on right there. What happened was it was ninety seven 0:20:25.720 --> 0:20:28.119 they started doing that. We realized though that they wouldn't 0:20:28.160 --> 0:20:33.760 block out jersey numbers, so before five, so before five 0:20:33.880 --> 0:20:36.560 ever existed, the year oh five, we had always wanted 0:20:36.560 --> 0:20:38.960 food would be five of us. We created the number 0:20:39.520 --> 0:20:43.960 five to be synonymous with Google. So we're the only 0:20:44.040 --> 0:20:47.159 ones in clothing that ever owned the number. Trademarked the 0:20:47.240 --> 0:20:50.399 number from ninety seven up to five, and then they 0:20:50.400 --> 0:20:52.320 could never blur it because now you you would have 0:20:52.400 --> 0:20:56.159 to be blurring twenty three forty eight. So that's how 0:20:56.200 --> 0:20:58.480 we started to place the stuff in the end. So 0:20:58.560 --> 0:21:00.760 it was us and I think BMW on three two three, 0:21:01.240 --> 0:21:03.760 and I think there's very few that owned actual numbers. 0:21:03.880 --> 0:21:05.000 It was a lot of It was a lot of 0:21:06.160 --> 0:21:08.480 marketing and ship we did. You know, we didn't do 0:21:08.600 --> 0:21:11.199 the basic the basic route. We learned a lot from 0:21:11.240 --> 0:21:14.520 our mistakes and what we did, and you know, we 0:21:14.680 --> 0:21:16.200 just grew from there, you know what I'm saying. But 0:21:16.440 --> 0:21:19.560 we always kept it like everything that we wanted to 0:21:19.640 --> 0:21:22.440 do is what we did with our brand. You know 0:21:22.480 --> 0:21:24.600 what I'm saying. We didn't have to go this route 0:21:24.600 --> 0:21:26.359 because so and so was doing that. We didn't have 0:21:26.440 --> 0:21:28.240 to go to that route the so and so is 0:21:28.280 --> 0:21:29.160 doing that, you know what I'm saying. 0:21:29.160 --> 0:21:29.679 We look at it. 0:21:29.880 --> 0:21:32.360 Labels at the time, stay and I remember up here 0:21:32.359 --> 0:21:34.800 in Collins the street the street teams. 0:21:35.240 --> 0:21:37.920 We had street teams as a fashion house. That was 0:21:38.000 --> 0:21:38.920 unheard of back then. 0:21:39.000 --> 0:21:42.520 We kind of ran a lot about marketing and promotion, labor, 0:21:43.200 --> 0:21:45.119 a lot of gorilla marketing, a lot of in the 0:21:45.200 --> 0:21:48.440 face of our consumers, and that just spread like wildfire. 0:21:48.520 --> 0:21:50.119 Man was was it? 0:21:50.760 --> 0:21:53.200 Because once people find out that the name means for 0:21:53.560 --> 0:22:00.360 us by us. Some people would take it as hip hop. Well, 0:22:00.400 --> 0:22:04.520 some people could take it as black people. Did that 0:22:04.640 --> 0:22:07.440 ever have a backslashing like trying to get in the 0:22:07.600 --> 0:22:09.200 dwarpping stores and like we don't we don't cover, we 0:22:09.240 --> 0:22:10.520 don't cover black clothing. 0:22:10.880 --> 0:22:12.800 We think I think it affected us more on the 0:22:12.880 --> 0:22:18.119 consumer side because in the way we are we obviously 0:22:18.160 --> 0:22:20.920 we are black men with a black owned company. But 0:22:21.119 --> 0:22:24.359 forced bias to us at that time was more than 0:22:24.520 --> 0:22:26.440 just a It wasn't a race thing. It's more of 0:22:26.480 --> 0:22:28.280 a hip hop raxural thing, cause. 0:22:28.119 --> 0:22:30.800 We had we from New York, we got Manican friends, 0:22:31.080 --> 0:22:32.960 we got Cuban friends, we got white friends. 0:22:33.359 --> 0:22:36.560 Search and they yeah, boys just as wild as anybody else. 0:22:36.680 --> 0:22:38.600 Like the hip hop. It wasn't a colored thing. 0:22:38.760 --> 0:22:41.040 So I thing for his bias was like more of 0:22:41.160 --> 0:22:44.280 a cultural thing for the hip hop community, by the 0:22:44.359 --> 0:22:45.160 hip hop community. 0:22:45.359 --> 0:22:49.119 But obviously being black on being black men, black owned company, 0:22:49.600 --> 0:22:52.560 we couldn't ignore that fact because a lot of people saying, yo, 0:22:52.600 --> 0:22:55.200 don't weigh our ship, and we knew that that's something 0:22:55.200 --> 0:22:55.960 that we wanted. 0:22:55.720 --> 0:22:57.639 To address in our clothing, but also to keep the 0:22:57.680 --> 0:23:00.439 one hundred though when you hear somebody who it has 0:23:00.520 --> 0:23:05.359 so much pride and go, man, you finally made something 0:23:05.480 --> 0:23:05.919 for us. 0:23:06.000 --> 0:23:07.000 It's hard at that moment. 0:23:07.080 --> 0:23:10.639 Ago, Yeah, it's true, and it is powered by an 0:23:10.680 --> 0:23:13.600 African American culture that came out of the Bronx and 0:23:13.800 --> 0:23:16.520 we are represented. But you gotta allow everybody to touch 0:23:16.640 --> 0:23:19.600 this because I think our I think I think hip 0:23:19.640 --> 0:23:21.240 hop and country all going to be the most powerful 0:23:21.359 --> 0:23:23.320 music ever because it's the voice of the have nots. 0:23:23.400 --> 0:23:26.560 But you can't exclude somebody from our beautiful life or 0:23:26.640 --> 0:23:27.320 our struggles. 0:23:28.000 --> 0:23:30.680 Don't think like that. You can't say that to somebody. 0:23:30.720 --> 0:23:33.720 At that time was just like it was so much pride. 0:23:33.800 --> 0:23:35.200 You know, you're just like all right, cool. 0:23:36.720 --> 0:23:38.720 Because you know, you know, you know, it's a it's 0:23:38.760 --> 0:23:42.760 a saying like whenever somebody is doing something good, they say, oh, 0:23:42.800 --> 0:23:52.800 we the fool board this ship. I take pride when 0:23:52.800 --> 0:23:54.560 if somebody says that, and you know what, you know, 0:23:54.560 --> 0:23:57.040 what's the crazy shit about it is, I immediately know 0:23:57.119 --> 0:23:57.640 what they're saying. 0:23:57.720 --> 0:23:59.440 When someone says, oh we the fool board. 0:23:59.320 --> 0:24:04.080 This ship, I say, either they mean you know the 0:24:04.760 --> 0:24:07.760 team or we control. 0:24:07.520 --> 0:24:10.320 Of our own ship as the coaches. Both of those things. 0:24:11.119 --> 0:24:16.399 The reality of it is that it was never like black. 0:24:17.000 --> 0:24:19.920 It was black owned, but never black only. Only we 0:24:20.160 --> 0:24:22.920 never like thought of it as because first of all, 0:24:22.960 --> 0:24:25.760 it's bad business to say I can't buy my ship. 0:24:26.440 --> 0:24:27.439 This is bad business. 0:24:27.560 --> 0:24:31.080 And and we created it because we felt that. We 0:24:31.160 --> 0:24:33.359 felt the Timbling at the time said that about us, 0:24:33.960 --> 0:24:34.760 you can't buy out. 0:24:34.800 --> 0:24:35.440 That was the energy. 0:24:36.240 --> 0:24:40.159 Remember they don't sell our boosts to drug dealers, and 0:24:40.280 --> 0:24:43.359 we were buying all we were buying three pair Timbling 0:24:43.359 --> 0:24:48.000 in the year when construction work, and so we would 0:24:48.040 --> 0:24:49.879 be guilty of that. We would become the same thing 0:24:49.920 --> 0:24:52.440 we're fighting against if we if we decided to be 0:24:53.000 --> 0:24:53.680 that ignorant. 0:24:54.960 --> 0:25:01.919 Now this is this famous our commercial. It's a gap commercial, right, 0:25:02.960 --> 0:25:06.399 but he had a food who hat. I thought that 0:25:06.480 --> 0:25:12.399 was the hardest in America at the time. Was that 0:25:12.560 --> 0:25:13.359 done on purpose? 0:25:13.440 --> 0:25:14.359 So that was a mistake. 0:25:17.000 --> 0:25:19.159 Now he went down to do the commercial and my 0:25:19.320 --> 0:25:21.520 boy round Tree that was holding him down at the time, 0:25:21.720 --> 0:25:23.280 all back to the office and was like, yo El 0:25:23.359 --> 0:25:25.920 was gonna wear this hat? Kenny ware he acts for 0:25:26.200 --> 0:25:29.280 acts First he said, Kenny wed the hat in the commercial. 0:25:30.080 --> 0:25:33.600 So I was like, hell yeah, but hold on one second. 0:25:33.920 --> 0:25:35.720 Put them on hold of going there to these guys. 0:25:35.800 --> 0:25:38.080 I'm like, yo, that one where the food had the 0:25:38.119 --> 0:25:41.119 Gap commercial. Everybody saying, hell, yes, I go back to 0:25:41.200 --> 0:25:42.040 around yo. 0:25:42.480 --> 0:25:43.480 So it's a goal. 0:25:44.359 --> 0:25:46.680 We didn't know he was gonna rap about it, but 0:25:47.000 --> 0:25:48.760 you know, they just didn't have a hat to feed him. 0:25:48.800 --> 0:25:51.399 But he changed the game with that one. Like how 0:25:51.520 --> 0:25:53.480 many people from the Gap had to get fired? Bro? 0:25:54.240 --> 0:25:56.760 Who everybody? 0:25:57.280 --> 0:25:57.560 He heard? 0:25:57.560 --> 0:26:00.320 It was like sixteen people that got fired. How long 0:26:00.359 --> 0:26:03.679 did that commercial run? We can't, like about a year 0:26:03.680 --> 0:26:04.040 and a half. 0:26:04.880 --> 0:26:07.840 It still now we have like like four or five months, 0:26:07.880 --> 0:26:09.640 six months and then they stopped. 0:26:09.280 --> 0:26:11.119 It and he stopped the show. They ain't re read it, 0:26:11.240 --> 0:26:14.639 think about it? What's good drink Champs Army. If you 0:26:14.880 --> 0:26:17.959 like this show, you've got to check out The Midnight Miracle. 0:26:18.680 --> 0:26:21.240 If you don't already know about The Midnight Miracle, It's 0:26:21.320 --> 0:26:25.800 the Legends Dave Chappelle, Teleib Kwali, and Y'allsen Bay co 0:26:26.040 --> 0:26:31.560 hosting this indescribable podcast. It's music, it's convo, it's debate, 0:26:31.880 --> 0:26:35.080 it's a million other things. It's really dope. It's so 0:26:35.280 --> 0:26:37.800 dope to hear these legends chop it up about everything 0:26:37.880 --> 0:26:40.880 from wild stories to debating what's going on in the world. 0:26:41.160 --> 0:26:42.000 I mean it has it all. 0:26:42.760 --> 0:26:45.720 Season one was taped at the Shack That's Dave Spot 0:26:45.760 --> 0:26:48.359 in Ohio, where we had the honor of filming our 0:26:48.440 --> 0:26:51.879 Drink Champs episode with them. They had guests like Questlove, 0:26:52.320 --> 0:26:56.080 Kat Williams, Michelle Wolf, Q Tip, Radio, Raheem, and a 0:26:56.160 --> 0:26:59.600 lot more. Season two, though, was taped on the road 0:26:59.680 --> 0:27:02.960 with Day to Living y'all scene bringing the magic that 0:27:03.200 --> 0:27:05.520 rises up when they're live together. 0:27:06.320 --> 0:27:09.720 Check it out. That's the midnight miracle. Listen wherever you 0:27:10.240 --> 0:27:15.760 get your podcasts. There is no social media at the time. 0:27:16.720 --> 0:27:21.000 The Gap runs an ad. They spend thirty million dollars 0:27:21.440 --> 0:27:25.399 on every network. He's in the ad Acapella Forest by 0:27:25.480 --> 0:27:28.159 us on the log it's running. 0:27:28.960 --> 0:27:33.560 They don't have anybody culturally relevant in the company black white, 0:27:33.560 --> 0:27:34.320 I don't get yellow. 0:27:34.640 --> 0:27:37.119 Who said, yo, Yo know. 0:27:39.160 --> 0:27:39.200 This? 0:27:39.320 --> 0:27:45.520 No hashtag Gap fail Yo. The dudes in the mirror like, yo, yo, 0:27:45.680 --> 0:27:48.120 the fuck you know what I mean? Over the Gap? 0:27:48.720 --> 0:27:53.280 Nobody tells them yo, Well how many we wow? 0:27:53.400 --> 0:27:58.400 But the Illi story was when we first saw the commercial. Yeah, 0:27:58.480 --> 0:28:00.480 we were all in the office watching. He said, oh yo, 0:28:00.560 --> 0:28:02.960 they go to GAP commercial. We're sitting there watching it. 0:28:03.640 --> 0:28:20.320 You don't know about he was like, we were like, oh, 0:28:20.440 --> 0:28:22.880 say well he just said food in the Gap commercial. 0:28:23.560 --> 0:28:23.679 Yo. 0:28:24.080 --> 0:28:26.800 It was It was crazy that they know what know 0:28:26.880 --> 0:28:31.240 what is He had ll had bested interest in our company. 0:28:32.080 --> 0:28:34.640 So we we we worked a situation at him where 0:28:34.680 --> 0:28:38.720 he was censivized to do to go the extra mile. 0:28:39.080 --> 0:28:41.440 He was invested in our company, and he really just 0:28:41.920 --> 0:28:44.440 once he got to a situation, he felt like, I 0:28:44.520 --> 0:28:46.920 can make this much by making this ship this much hotter, 0:28:47.240 --> 0:28:51.040 and I got these platforms. He was off his sitcoms, 0:28:51.200 --> 0:28:53.280 you know. You know at that time he wouldn't take 0:28:53.320 --> 0:28:53.800 the ship off. 0:28:54.640 --> 0:28:58.960 He was so he is so underrated as a partner, 0:28:59.240 --> 0:29:03.160 a pie in a legend through so many transitions. Even 0:29:03.200 --> 0:29:07.160 what he's doing rock the bells. But he he to me, 0:29:07.400 --> 0:29:09.840 is one of the cats who you This was not 0:29:10.000 --> 0:29:12.560 his brand totally. He was a part of the brand. 0:29:13.000 --> 0:29:15.760 He got paid off the brand. He went so hard 0:29:16.320 --> 0:29:18.360 he wasn't talked to My manager. 0:29:20.240 --> 0:29:23.520 Owned it. And I got to think, I think that commercial. 0:29:23.640 --> 0:29:25.640 Not only did we know you owned it, but after 0:29:25.760 --> 0:29:30.360 that commercial, we thought the gap, yeah, we thought. 0:29:30.240 --> 0:29:33.320 They and then that's what happened. The Gap did their numbers. 0:29:33.720 --> 0:29:36.479 They realized the target market they were trying to increase 0:29:36.520 --> 0:29:39.160 three hundred percent. Everybody, the kids still thinking about football, 0:29:39.160 --> 0:29:41.320 the gap and then l goes back to them and says, 0:29:42.120 --> 0:29:44.280 why don't you'll do a deal and let and and 0:29:44.480 --> 0:29:47.640 just get over it. I know, Lecky Wounds re air 0:29:47.760 --> 0:29:51.240 the commercial, and then they re air the commercial. 0:29:52.080 --> 0:29:55.480 Listen. The commercial was so powerful. When I watched it today, 0:29:56.800 --> 0:29:58.680 I had to say, Miss zach Filin that I had 0:30:02.240 --> 0:30:05.440 a little bit like, oh, like, I was like and 0:30:06.120 --> 0:30:07.600 I wanted to ask you. I wanted to ask you 0:30:07.680 --> 0:30:09.040 this for a long time. I've been seeing it. 0:30:09.240 --> 0:30:11.040 I haven't been seeing it, y'all, but I wanted to 0:30:11.080 --> 0:30:12.800 ask you all this one a long time. So you 0:30:12.960 --> 0:30:15.280 need to tell me that I asked what I had. 0:30:15.400 --> 0:30:18.400 We're in lady lyrics and then split it and they 0:30:18.400 --> 0:30:19.560 didn't even have no idea. 0:30:21.240 --> 0:30:23.160 What's crazy is we've had all angles of the story 0:30:23.160 --> 0:30:25.360 because we've let talk about it. You've been on the 0:30:25.400 --> 0:30:27.960 show before, we spoke about it, and it doesn't get old. 0:30:28.400 --> 0:30:30.680 It's just it's such an epic moment in hip hop 0:30:30.880 --> 0:30:33.080 and then and then clothing and you know, and part 0:30:33.200 --> 0:30:35.000 is he said the way he said it in the 0:30:35.080 --> 0:30:38.000 wrap on the Only You. If you was in hip hop, 0:30:38.080 --> 0:30:39.200 only you will understand it. 0:30:39.360 --> 0:30:39.520 Yeah. 0:30:39.800 --> 0:30:42.160 So there's people called me like, yo, you're l but 0:30:42.360 --> 0:30:45.080 nobody if you don't understand that language and that langue. 0:30:45.120 --> 0:30:49.880 At that time, it was really authentic, but it was 0:30:50.040 --> 0:30:51.680 it was rebelling within the system. 0:30:51.960 --> 0:30:54.840 Yeah yeah, you Oh my. 0:30:54.920 --> 0:30:59.920 God, that's that ship is so quick? So what mad 0:31:00.120 --> 0:31:03.040 y'all go on tour? Because I heard y'all saying that earlier. 0:31:03.280 --> 0:31:05.920 That was a lot of the other things that you 0:31:06.040 --> 0:31:11.280 just said wasn't traditional either, right, But I remember seeing that. 0:31:11.400 --> 0:31:13.520 I remember seeing y'all you know what I mean? What 0:31:13.680 --> 0:31:15.160 made y'all say I'm going to be a. 0:31:15.160 --> 0:31:15.960 Part of it that much? 0:31:16.000 --> 0:31:17.760 Because you could just close the rappers and you ain't 0:31:18.080 --> 0:31:19.680 y'all guys had to go physically. 0:31:19.760 --> 0:31:22.080 Yes, that was that was before what tore you talking. 0:31:23.720 --> 0:31:26.400 We were on tours, guests on tour, and then the 0:31:26.520 --> 0:31:28.920 good old days when we started doing can Con and 0:31:29.000 --> 0:31:31.200 we just rolled into a city and we just buy 0:31:31.280 --> 0:31:34.840 out a bar for three hours for everybody, and that. 0:31:34.880 --> 0:31:40.040 Was like the good that was. That was social media. 0:31:42.320 --> 0:31:43.920 I got you know, you know, you got your crew 0:31:44.040 --> 0:31:46.040 right until some casts started going no, no, no, no, 0:31:46.080 --> 0:31:47.000 no the balls on me. 0:31:47.000 --> 0:31:48.800 I'm like, yo, your home boy, this is on the company. No, no, 0:31:48.960 --> 0:31:49.440 the ball on me. 0:31:49.640 --> 0:31:52.000 I met one of my dudes, like twenty years I 0:31:52.160 --> 0:31:54.280 just paid off that credit card from the night I 0:31:54.360 --> 0:31:56.480 brought out the bar in Detroit. People like, Yo, you 0:31:56.560 --> 0:31:57.520 got caught up, home boy. 0:31:57.840 --> 0:31:59.520 But what you I mean? 0:31:59.560 --> 0:32:02.080 Because that's the type we do. We would before social 0:32:02.120 --> 0:32:04.720 media was out. Somebody were like, did you let's say 0:32:04.800 --> 0:32:09.880 live happened on Sunday night twenty five years ago. You 0:32:10.120 --> 0:32:13.000 hear the DJ go who just brought out the ball 0:32:13.120 --> 0:32:15.560 for the next three hours. I don't care what you're drinking. 0:32:15.880 --> 0:32:17.440 It's on fool ball. You guys would be a me 0:32:17.520 --> 0:32:17.959 fit it back. 0:32:18.600 --> 0:32:24.800 Shit. Yeah, we talketing just fine us. 0:32:24.920 --> 0:32:27.520 Right because because like you said, like you I said, 0:32:28.920 --> 0:32:31.320 y'all went at it like a hip hop promotion. 0:32:32.000 --> 0:32:33.240 But this is a clothing line. 0:32:33.280 --> 0:32:35.960 So I had never seen like we heard of cross colors, 0:32:36.000 --> 0:32:37.760 but we didn't know how to cross colors. 0:32:37.800 --> 0:32:39.760 People. Look, we didn't. We thought they was lying to 0:32:39.880 --> 0:32:43.440 us and damage with the same people like we. 0:32:45.640 --> 0:32:45.680 Like. 0:32:45.920 --> 0:32:48.760 So like just like the first time. 0:32:51.320 --> 0:32:53.240 We see the owners of the brand, we see the 0:32:53.320 --> 0:32:55.040 brand and we see the owners. 0:32:54.880 --> 0:32:57.200 Of the brand out right and they look like me. 0:32:57.680 --> 0:33:00.960 It looked like, so who are the other people in 0:33:01.040 --> 0:33:02.880 the space at the time, was walking? 0:33:02.960 --> 0:33:06.840 We're out yet we launched. Yeah, we advise. We advised 0:33:06.920 --> 0:33:08.440 Dame dash on how to start rock. 0:33:09.040 --> 0:33:13.200 We put we put the president Jeff Tweety over at 0:33:13.440 --> 0:33:16.320 Sean John when when when he wanted to start that brand. 0:33:16.840 --> 0:33:18.120 We advise Mark. 0:33:18.440 --> 0:33:20.000 We all here's the ones who we came who we 0:33:20.040 --> 0:33:26.000 came up with, Maurice Malone, April Walker, calcaon Bad Brothers. 0:33:26.840 --> 0:33:28.320 And at that time when we would go to our 0:33:28.360 --> 0:33:32.360 trade show, there was nobody else in the trade Magic. Yeah, 0:33:32.720 --> 0:33:35.040 of color. There was nobody of color in the trade show. 0:33:35.600 --> 0:33:37.400 So we would just be us. We get together in 0:33:37.440 --> 0:33:39.120 a little room and talk about what we were going 0:33:39.160 --> 0:33:42.960 to do. But we also we also ruin the Magic 0:33:43.040 --> 0:33:46.880 trade show because we started throw the wild parties. 0:33:47.480 --> 0:33:51.520 We would we would get six in Jack the Rappids. Basically, Yeah, 0:33:51.640 --> 0:33:53.760 we would hire six bustloads. 0:33:55.040 --> 0:33:57.440 It was a trade show because we will hire six 0:33:57.560 --> 0:34:01.960 bus greyhound bustle loads of models from LA We would 0:34:02.000 --> 0:34:04.360 have them all come to the trade show for one 0:34:04.480 --> 0:34:07.880 party one night. All were fuble come in and they 0:34:07.920 --> 0:34:09.560 would be Cinderella. They'd had to get right on the 0:34:09.600 --> 0:34:11.800 bus right after and leave. And all the buyers and 0:34:11.840 --> 0:34:14.640 everybody started hearing about this part. It was all these 0:34:14.640 --> 0:34:17.319 beautiful people. You would never see them again. 0:34:18.000 --> 0:34:18.600 Imagine what. 0:34:20.239 --> 0:34:20.560 It's like. 0:34:20.800 --> 0:34:25.160 Five guys, like two hundred women and we sprinkl women in. 0:34:25.200 --> 0:34:27.799 There are like five at a time, and very classy women, 0:34:28.040 --> 0:34:28.200 you know. 0:34:28.560 --> 0:34:30.719 And we made sure everybody was say because they had 0:34:30.760 --> 0:34:32.600 to get right on the bus and leave, not say 0:34:32.640 --> 0:34:35.320 in Vega, it's not get in trouble. So when we 0:34:35.480 --> 0:34:37.680 do a method like that, you know super Bowl, we 0:34:37.760 --> 0:34:41.520 would would we'd buy out. We buy a beautiful space 0:34:42.000 --> 0:34:44.320 for just three days we called Club Fuoble and you 0:34:44.560 --> 0:34:46.719 had to get a pass by one of us to 0:34:46.920 --> 0:34:50.480 literally get in. And it would be DMX performing that 0:34:50.719 --> 0:34:53.600 cat that cat you know, so can coon, same stuff, 0:34:53.680 --> 0:34:57.600 all the same mentality. There's just hood mentality, you know 0:34:57.640 --> 0:34:57.960 what I mean? 0:34:58.520 --> 0:34:59.800 It strictly hood mentality. 0:35:00.800 --> 0:35:07.799 Yeah, yeah, what's the difference of an everyday person When 0:35:07.880 --> 0:35:10.960 we were talking befoor, an everyday person in your store 0:35:11.080 --> 0:35:13.480 and you say, you know, thank you becoming so much. 0:35:17.040 --> 0:35:19.800 Take that home, man, how are your mother doing? It 0:35:19.920 --> 0:35:22.120 doesn't have to be in that form. But when somebody 0:35:22.160 --> 0:35:24.840 feels like you care about them and you took that moment, 0:35:25.640 --> 0:35:30.160 they will never forget that in their entire life ever, 0:35:31.200 --> 0:35:31.360 you know. 0:35:31.880 --> 0:35:38.040 I remember I remember Nelly, Nelly telling me, Yo, give 0:35:38.160 --> 0:35:42.840 me your football party, Daddy Olds last year. I was 0:35:42.920 --> 0:35:47.720 caught noell back then. He said, but that party was crazy. 0:35:47.840 --> 0:35:49.800 And it's funny because we were on stage. What was 0:35:49.840 --> 0:35:51.759 that that that thing they wet and wild or whatever, 0:35:51.840 --> 0:35:54.600 and we was on stage and he was telling this 0:35:54.719 --> 0:35:56.360 is when he was telling telling him to me, and 0:35:56.480 --> 0:35:58.640 it was just crazy to hear him say it because 0:35:59.200 --> 0:36:02.200 we was vibing on his music, yet he was vibbling 0:36:02.239 --> 0:36:02.560 on us. 0:36:03.680 --> 0:36:06.640 I remember, I remember fifty used to be online there 0:36:06.719 --> 0:36:08.759 when he was a young artist coming up. Or it 0:36:08.960 --> 0:36:12.400 was Lebron, Remember when Lebron? Yeah, when he when he 0:36:12.480 --> 0:36:14.040 first he didn't get drafted yet. 0:36:14.040 --> 0:36:16.480 That's how Fifth shot his first video at one of 0:36:16.520 --> 0:36:17.440 our parties out there. 0:36:17.560 --> 0:36:20.799 If it wasn't for hip hop, for US hip hop music, 0:36:20.840 --> 0:36:23.160 football wouldn't exist, not at all, not at all. 0:36:23.680 --> 0:36:25.080 Hell, let's fix no noise for that guy that. 0:36:27.600 --> 0:36:33.439 But at one point, like the brand did go commercial right, like, yeah, 0:36:34.080 --> 0:36:35.640 it was just everywhere it was just it was just 0:36:35.760 --> 0:36:40.000 everywhere was that hard because you know, you know how 0:36:40.160 --> 0:36:41.440 you know how they said, when you when you go, 0:36:41.640 --> 0:36:44.319 when you go, when you go, when your records get 0:36:44.320 --> 0:36:45.319 played on the radio too much? 0:36:45.480 --> 0:36:45.960 Are you pop? 0:36:46.120 --> 0:36:46.239 Now? 0:36:46.600 --> 0:36:49.160 You know what I mean? Did you ever feel like that? 0:36:49.960 --> 0:36:52.160 We you know, we were just having a conversation about 0:36:52.200 --> 0:36:54.080 that because we thought at that time we were gonna 0:36:54.080 --> 0:36:55.319 have no more than three years. 0:36:56.200 --> 0:36:57.120 Like, yo, we got three years. 0:36:57.160 --> 0:36:58.400 We got to get as much money as we can 0:36:58.440 --> 0:37:00.920 because it ain't gonna last that long. And then here 0:37:00.960 --> 0:37:03.560 we are sitting thirty two years later. You know what 0:37:03.600 --> 0:37:06.879 I'm saying, right, saying the same ship Liken we here 0:37:07.080 --> 0:37:09.120 like this is you know, legendary. 0:37:10.120 --> 0:37:13.400 But listen, end of the day, I'm glad that we 0:37:13.560 --> 0:37:18.160 had a previous conversation about analytics. Yeah, we want, we want, 0:37:18.280 --> 0:37:19.360 we want pop and I love it. 0:37:19.560 --> 0:37:20.799 Right, But. 0:37:23.520 --> 0:37:24.960 I mean, he's a keeping real niggas. 0:37:24.960 --> 0:37:26.759 But you know that. 0:37:28.640 --> 0:37:36.239 I'm here, yes, but a hot bash man like five 0:37:36.280 --> 0:37:38.600 to seven years, where is United colored Beniton's I don't 0:37:38.640 --> 0:37:41.160 know where where is the cost? Whereas a let's say, 0:37:41.200 --> 0:37:43.319 when it came into the market, leve I was doing 0:37:43.360 --> 0:37:44.080 eighteen billion. 0:37:44.160 --> 0:37:46.239 They went down to three, they back up the six. 0:37:47.400 --> 0:37:49.560 Uh when you when you really think about the brand, 0:37:49.600 --> 0:37:50.960 A lot of people have fell in love with their 0:37:50.960 --> 0:37:52.839 brand so much. But you know what, if you would 0:37:52.960 --> 0:37:55.320 love too, loved it to death and you were in 0:37:55.440 --> 0:37:56.879 high school, that was the old thing you want when 0:37:56.880 --> 0:37:57.600 you went to college. 0:37:57.680 --> 0:37:59.920 You want to feel a little different, all right. 0:38:00.000 --> 0:38:03.920 And that's when we started to expand the brand, like 0:38:03.960 --> 0:38:05.560 I'm gonna do with you with drink Champs. I think 0:38:05.600 --> 0:38:07.840 drink Champs could be a whole bunch of licensing and 0:38:07.920 --> 0:38:09.680 I think there's a lot of a lot of things. 0:38:09.920 --> 0:38:12.520 I think that's I think. I think we wanted them. 0:38:12.520 --> 0:38:14.160 I think that you could be you could be the 0:38:14.200 --> 0:38:17.640 Coco Bongo was ready to community. 0:38:21.000 --> 0:38:24.880 Taking. Yeah, yeah, but. 0:38:24.920 --> 0:38:26.360 Yeah, of course it went pop and you know what, 0:38:26.520 --> 0:38:29.480 it went like this, and for many years we took 0:38:29.520 --> 0:38:33.239 the brand overseas. A lot of people said, I mean, 0:38:33.239 --> 0:38:36.080 because one of the biggest issues was saying right, yeah, 0:38:36.120 --> 0:38:39.239 well it was like nineteen ninety eight. 0:38:39.680 --> 0:38:41.040 He was hottest fish grease. 0:38:41.160 --> 0:38:47.680 You know, we were hot about like every you're giving 0:38:47.719 --> 0:38:48.479 me chills and chills. 0:38:49.120 --> 0:38:52.799 So the brand was so hot that they couldn't people 0:38:52.840 --> 0:38:53.600 couldn't figure. 0:38:53.400 --> 0:38:54.200 Out how to stop us. 0:38:54.400 --> 0:38:57.279 They didn't, so they created this story that we sold 0:38:57.320 --> 0:39:01.919 the bread for some reason. No matter what we did, 0:39:03.400 --> 0:39:04.960 it just stuck for some reason. 0:39:05.160 --> 0:39:07.920 Wow, you know what I mean? Like even what it's 0:39:07.960 --> 0:39:09.880 twenty twenty four, ut that you sold it? 0:39:10.320 --> 0:39:10.520 Yeah? 0:39:10.800 --> 0:39:12.759 Who created this this? It was? 0:39:13.200 --> 0:39:16.000 I feel I'm gonna speak for myself. It was the 0:39:16.080 --> 0:39:18.200 competitors because they were like, yo, let's throw a monkey. 0:39:18.280 --> 0:39:19.799 Mentioned is day, Like we. 0:39:19.880 --> 0:39:24.080 Was getting three hundred the peers, your peers, We don't 0:39:24.840 --> 0:39:26.400 don't know. I'm not saying it. 0:39:26.480 --> 0:39:29.680 But than that, yeah, I'm not saying that necessarily called Canne. 0:39:30.040 --> 0:39:33.360 There's other entities that own these brands as well, right right, people. 0:39:33.280 --> 0:39:35.319 People started buying out the brands and then it's them 0:39:35.440 --> 0:39:35.680 like you. 0:39:35.680 --> 0:39:37.640 Don't do business with a person didn't want to throw 0:39:37.640 --> 0:39:38.719 a little you know what I'm saying. 0:39:38.840 --> 0:39:41.319 You know before you say something, because I'm gonna tell 0:39:41.320 --> 0:39:44.439 you the reason why the rumor was a little bad 0:39:44.560 --> 0:39:47.239 because this is a company. 0:39:46.960 --> 0:39:50.320 That said they for us, by us, you're gonna sell it. 0:39:51.040 --> 0:39:57.239 They sold it. Yeah, I wish we back. They did sell. 0:39:57.400 --> 0:40:00.600 We did sell. But what we did do is we 0:40:00.760 --> 0:40:02.360 sold to we sold the region. 0:40:04.239 --> 0:40:10.840 We so we sold China Korea and Philippines and about 0:40:12.920 --> 0:40:16.520 we can't touch those areas, and Korea was more skate 0:40:16.719 --> 0:40:18.400 and we didn't want to relate to skate, so we 0:40:18.520 --> 0:40:21.000 just sold those areas just so you can break up 0:40:21.040 --> 0:40:23.440 your brand now and you see, like enough shark tank, right, 0:40:23.480 --> 0:40:29.200 But the example, I'll give you an example. Yeah, I 0:40:29.280 --> 0:40:32.640 mean publicly, we were so open about our world. So 0:40:32.760 --> 0:40:35.799 we were like, yeah, we got a distribution deal with Samsung. 0:40:36.719 --> 0:40:39.399 Same as you may have a distribution deal, you own 0:40:39.520 --> 0:40:43.920 your brand, you may be on whatever platform it is today, 0:40:44.000 --> 0:40:44.600 it's normal. 0:40:45.800 --> 0:40:48.520 Then people are like, you own my Samsung. You know 0:40:48.640 --> 0:40:53.160 we have a distribution deal. You own by Revolt. Right, 0:40:53.200 --> 0:40:54.680 They would be like, well then who owned Revolt? 0:40:54.719 --> 0:40:57.560 Well, who owned that? Person owns you? And that was 0:40:57.760 --> 0:40:58.480 easy to say. 0:40:58.600 --> 0:41:03.160 Again, no social it's the licensing deal all but it's 0:41:03.200 --> 0:41:04.360 a distribute. 0:41:06.239 --> 0:41:10.200 It's a distribution deal. There's no social media. We can't 0:41:10.520 --> 0:41:13.359 answer immediately. 0:41:13.560 --> 0:41:16.040 Somebody can't go to the fooble or hear the fooble, 0:41:16.120 --> 0:41:17.440 Instagram or TikTok to go yo. 0:41:17.640 --> 0:41:20.080 Let me break it down, let me show you the paperwork. 0:41:20.640 --> 0:41:22.640 No way to get out of it. It keeps spinning. 0:41:23.080 --> 0:41:26.719 You can't spend time on negative when we knew the commercials, Hey, 0:41:27.200 --> 0:41:27.680 we own it. 0:41:27.840 --> 0:41:28.239 We own it. 0:41:28.920 --> 0:41:30.359 The kids don't care. At the end of the day, 0:41:30.440 --> 0:41:33.480 they care what's cool, what they want to rock, you know. 0:41:33.600 --> 0:41:35.720 So that's that's some of the things we have the challenges. 0:41:36.000 --> 0:41:37.520 So so let me ask you, because that was very 0:41:37.560 --> 0:41:40.880 interesting what you said. So you said you showed the 0:41:40.960 --> 0:41:45.200 Korea territory territory and then then so that means that you, guys, 0:41:45.320 --> 0:41:48.040 wasn't designing those clothes that came out and I was. 0:41:48.040 --> 0:41:51.200 Start Usually we start with a licensing situation where let's 0:41:51.200 --> 0:41:53.760 say a company in Korea, and yes we were guide 0:41:53.800 --> 0:41:57.840 them with all the branding and all the direct quality control. 0:41:58.360 --> 0:42:00.719 But once they get up and run, they may say, no, 0:42:00.800 --> 0:42:02.520 what we want to buy the story from the guy. 0:42:02.560 --> 0:42:03.719 We don't want to license it no more. 0:42:04.000 --> 0:42:04.680 What's your price? 0:42:05.160 --> 0:42:05.279 Right? 0:42:05.760 --> 0:42:06.960 And that's what you look at, you know. 0:42:07.040 --> 0:42:08.920 So if you did, if you did a license of 0:42:09.080 --> 0:42:12.839 drink champs in China, right, we want to you can 0:42:13.320 --> 0:42:16.680 you can create whatever your your A license is basically 0:42:17.480 --> 0:42:20.640 you leasing it to somebody. So you're or you're renting 0:42:20.680 --> 0:42:23.399 your home this summer, you can say, listen, guys here 0:42:23.440 --> 0:42:25.520 in China here's what I want you to do. I'll 0:42:25.560 --> 0:42:28.040 allow you to do twenty four episodes a drink champ. 0:42:28.400 --> 0:42:33.440 But because we understand that China wants some portion of 0:42:33.520 --> 0:42:38.120 it to be China related speaking that language for a 0:42:38.360 --> 0:42:38.919 half an. 0:42:38.880 --> 0:42:41.919 Hour hour, you can neither go a half an hour 0:42:42.040 --> 0:42:42.319 is us. 0:42:42.320 --> 0:42:44.640 Or we can go one segment is US, one segment 0:42:44.760 --> 0:42:47.279 is your version one segment, or you can go every 0:42:47.400 --> 0:42:49.680 other episode. So what we would do is say, here 0:42:49.840 --> 0:42:52.200 is the package, here is all our logos, identity. We're 0:42:52.239 --> 0:42:54.480 making a military set d D. They'll go, okay, we'll 0:42:54.560 --> 0:42:57.759 use thirty percent of that. But in Japan they used 0:42:57.760 --> 0:42:59.880 to like to dress and they still do something like characters. 0:43:00.360 --> 0:43:01.960 They say, we want to do that. 0:43:02.040 --> 0:43:03.960 We're not gonna do your double lexus because nobody's a 0:43:04.000 --> 0:43:04.839 double lex over here. 0:43:05.680 --> 0:43:09.240 And fifty percent we're gonna create our own with your logo. 0:43:09.480 --> 0:43:12.200 But you're gonna they're gonna look like a dog, literally 0:43:12.280 --> 0:43:16.560 a rock waller with FuGO on whatever it's trending in 0:43:16.640 --> 0:43:19.279 that gave them. We gave them the DNA to it. 0:43:19.400 --> 0:43:21.000 So that's how you do it. And you can license 0:43:21.480 --> 0:43:24.280 a territory. You can license, Well, I'm gonna give you suits. 0:43:24.280 --> 0:43:26.080 I'm gonna give you bags, I'm gonna give you boots. 0:43:26.120 --> 0:43:30.839 And that's how you see Mickey Mouse, Nike, Apple, all 0:43:30.920 --> 0:43:33.480 these brands that are gonna scale, and everybody listening to 0:43:33.640 --> 0:43:34.160 us right now. 0:43:34.360 --> 0:43:38.400 You want to scale your intellectual property. It's all about licensing. 0:43:38.520 --> 0:43:41.000 Because if we knew the we knew how, we knew, 0:43:41.000 --> 0:43:42.480 how we knew what we knew. We knew how to 0:43:42.560 --> 0:43:44.719 make for hip hop. 0:43:45.280 --> 0:43:49.359 That's it mails between eighteen and thirty five that love 0:43:49.440 --> 0:43:53.239 to pay twenty percent more in quality goods. We knew 0:43:53.280 --> 0:43:56.640 that you want to make ladies, and you're a ladies manufacturer, 0:43:56.760 --> 0:43:59.200 we will license you because you know ladies. 0:43:59.280 --> 0:44:01.120 I don't know how how design like a lake you 0:44:01.200 --> 0:44:03.120 want to make for makeup? You want to make for 0:44:03.239 --> 0:44:06.320 this like right now, call he does if you're a. 0:44:06.520 --> 0:44:08.239 If you're a. As the baby. 0:44:08.000 --> 0:44:11.680 Boomers, the primarily the African American baby booming, their children 0:44:11.760 --> 0:44:16.640 now have wealth, but their parents don't necessarily have in 0:44:16.719 --> 0:44:19.960 the multicultural housing a place to retire that they feel 0:44:20.000 --> 0:44:23.480 that African Americans are sold up to. So if you 0:44:23.640 --> 0:44:25.120 want to go to call because he runs the real 0:44:25.239 --> 0:44:26.640 estate division. You want to say, hey, I want to 0:44:26.640 --> 0:44:31.680 create a community for affluent African Americans who kids aren't lawyer, 0:44:31.840 --> 0:44:34.640 docs or whatever the case is. But nobody's telling them 0:44:35.400 --> 0:44:39.719 I want to create a Fuboo community. Well, then you 0:44:39.800 --> 0:44:41.400 go to call and let me explain that to your 0:44:41.440 --> 0:44:44.719 real quick. That's a license and it is likely said. 0:44:44.760 --> 0:44:45.920 It's expanding the brand. 0:44:46.040 --> 0:44:49.800 So we're moving into real estate, which consists of anything 0:44:49.880 --> 0:44:54.040 from hospitality, housing, Well, we call. 0:44:53.960 --> 0:44:56.360 It community, whatever you want to call it. You may 0:44:56.440 --> 0:44:57.160 call it this community. 0:44:59.320 --> 0:45:03.160 The reality is when you deal with developers, they always 0:45:03.200 --> 0:45:06.759 looking for a way to upsell whatever property they have. 0:45:07.480 --> 0:45:09.400 So we filled our brand and get them the leverage 0:45:09.440 --> 0:45:12.080 that they need to get into certain markets. So we 0:45:12.360 --> 0:45:18.120 partner with housing developers, retail developers, commercial commercial developers to 0:45:18.920 --> 0:45:22.400 build these communities that we're working on right now outside 0:45:22.400 --> 0:45:30.840 of Atlanta that consists of housing, retail, hospitality, restaurants, sports, 0:45:31.120 --> 0:45:34.400 sports what we call those things the things we do 0:45:34.480 --> 0:45:38.200 all the sports things that So we basically go into 0:45:38.280 --> 0:45:41.520 these communities that need these things in developing them. 0:45:41.400 --> 0:45:43.719 For and we're going to have some medical and if 0:45:43.719 --> 0:45:45.840 you think like the retirement, but we want to have 0:45:45.920 --> 0:45:51.319 experts who understand heart disease, adult care, living adult care 0:45:51.400 --> 0:45:55.960 for African American blood, high blood pressure, cholesterol and be 0:45:56.120 --> 0:45:58.800 experts in that. So that our so again it's a 0:45:58.920 --> 0:46:01.319 license of people. Well then we vet and the same thing. 0:46:01.320 --> 0:46:03.080 If we want to do frozen soul food, well we're 0:46:03.080 --> 0:46:05.239 gonna say, well, African Americans suffer from a lot of 0:46:05.360 --> 0:46:08.400 You wanted the African American taste or Caribbean taste, or 0:46:08.440 --> 0:46:10.280 you want that, but you want it to be maybe 0:46:10.840 --> 0:46:13.440 not as much salt in it, not as much for 0:46:13.520 --> 0:46:15.919 every case. The bottom line is when you license drink 0:46:16.000 --> 0:46:18.959 champs with whoever here talking about their bakery, their lotion 0:46:19.560 --> 0:46:24.080 or whatever, if you are able to find great partners 0:46:24.120 --> 0:46:26.320 to say I will take a three year license on that, 0:46:26.360 --> 0:46:27.680 and if I hit all the numbers and do it 0:46:27.719 --> 0:46:29.279 the right way, I'll do what I really do best. 0:46:29.320 --> 0:46:30.960 I believe in your brand and I'll take it there 0:46:31.480 --> 0:46:34.160 and then you know we'll keep it going. Some license, 0:46:34.200 --> 0:46:35.840 screw you. But that's how we got to grow up. 0:46:35.880 --> 0:46:38.320 For the young people that's going into the building their brands, 0:46:38.680 --> 0:46:41.360 it's all about the brand. Build a brand and you 0:46:41.480 --> 0:46:44.000 capture your market. Now you have an asset that you 0:46:44.080 --> 0:46:45.600 can go out and work these. 0:46:45.520 --> 0:46:48.839 I mean, isn't that what miss the Beast does, right. 0:46:49.239 --> 0:46:50.680 I think you just sound one of the biggest deals 0:46:50.719 --> 0:46:54.920 in history, right, Miss the Beast, these burgers and all 0:46:54.960 --> 0:46:58.520 that kind of stuff like that or YouTuber YouTube, Right, 0:46:58.640 --> 0:47:02.400 I need buy an island assumption. They learned to license 0:47:02.440 --> 0:47:02.880 their brand. 0:47:03.040 --> 0:47:05.319 You know, that's something that from year one we knew 0:47:05.920 --> 0:47:07.800 build a strong brand and we wanted. 0:47:07.600 --> 0:47:10.960 To We wanted to own it, and we wanted to 0:47:10.960 --> 0:47:12.680 do I looked at. 0:47:12.640 --> 0:47:15.960 It as franchising Drink Champs to these different countries. Our 0:47:16.000 --> 0:47:19.400 idea was like, find the equivalent of no Orient EFN 0:47:19.440 --> 0:47:22.120 in your country that's credible, and we'll give you the 0:47:22.200 --> 0:47:24.240 full franchise model of how that will. 0:47:24.160 --> 0:47:26.640 Work and back it from our end. It's the same thing. 0:47:26.680 --> 0:47:27.799 And you know, license and. 0:47:28.040 --> 0:47:30.319 Do you make money fun the whether the royalties from 0:47:30.320 --> 0:47:32.480 the avatarsing what you may do your work. 0:47:32.920 --> 0:47:34.600 And your job is to keep the d N a 0:47:34.719 --> 0:47:37.600 of it, because if Drink Champs doesn't do what they're 0:47:37.600 --> 0:47:41.080 supposed to do, then everybody else Hence, going back to 0:47:41.120 --> 0:47:43.640 our partnerships, you don't do. If you don't do, if 0:47:43.640 --> 0:47:45.920 I don't do what I'm supposed to do, the whole 0:47:46.040 --> 0:47:46.799 thing collapses. 0:47:47.520 --> 0:47:56.480 Is it true? Owns Cougie. Yeah, yeah, we ended up 0:47:56.480 --> 0:47:57.160 buying Koogie. 0:47:57.920 --> 0:47:58.680 We had. 0:48:00.280 --> 0:48:02.440 We had, we had Kappa us A, but we gave 0:48:02.520 --> 0:48:05.920 that back because Kappa uh Soper didn't take off till 0:48:05.960 --> 0:48:09.080 last year. And the damn sneakers we had, we have 0:48:09.200 --> 0:48:13.279 etonic sneakers. Willie Esco our party, you're running too, so 0:48:13.400 --> 0:48:14.000 you understand. 0:48:18.040 --> 0:48:21.000 We had a coming called Heather Red. We had drunken money, 0:48:22.320 --> 0:48:25.120 married to the mom, and we had we had what's 0:48:25.160 --> 0:48:26.960 that Ted Baker? We had for a little while, but 0:48:27.040 --> 0:48:30.160 we didn't we licensed that from them. We didn't. We didn't. 0:48:30.280 --> 0:48:32.520 We failed at that. We didn't know how to build 0:48:33.160 --> 0:48:35.359 retail stores. We would never experts at that. We love 0:48:35.400 --> 0:48:37.720 to know what we're expertise. So we failed at Kappa. 0:48:38.280 --> 0:48:43.760 We failed that uh Ted Baker. We we reinvented Cougie 0:48:44.160 --> 0:48:47.399 because we bought that out of bankruptcy. And the old 0:48:47.480 --> 0:48:50.080 cats would say to the young kids, you don't know 0:48:50.080 --> 0:48:52.760 about this cookie. And then we ended up making jeans 0:48:52.760 --> 0:48:54.680 that Kougie never made, and the young cats would say, 0:48:54.680 --> 0:49:02.240 the old people, you don't know about then. 0:48:59.200 --> 0:48:59.840 Let me tell you all. 0:49:00.200 --> 0:49:02.680 Our show is about giving people their flowers while they alive, 0:49:02.840 --> 0:49:03.959 not why you know what I mean. 0:49:04.600 --> 0:49:06.200 Something happens and you passed away. 0:49:06.320 --> 0:49:08.799 So we wanted to make sure that we tell y'all 0:49:08.880 --> 0:49:10.600 how much y'all mean to the coach, and how much 0:49:10.640 --> 0:49:12.800 y'all mean to the society, how much you'll mean to 0:49:12.960 --> 0:49:13.640 us personally. 0:49:13.920 --> 0:49:16.160 So we wanted to give you all y'all know what 0:49:16.160 --> 0:49:26.760 I'm saying. Oh the other word, Yeah, we got always 0:49:26.760 --> 0:49:29.239 say give it to the Michael just gets to put 0:49:29.239 --> 0:49:32.120 it on the tables. There you go, you represent him 0:49:32.160 --> 0:49:40.720 that he's not here. Big up my FUNA network. 0:49:40.840 --> 0:49:44.440 So we're gonna play a quick game. You explained to them, 0:49:44.920 --> 0:49:47.239 the fans drinking. We got to find out was drinking 0:49:47.280 --> 0:49:49.640 for them. Oh yeah, you want to you want any 0:49:49.680 --> 0:49:51.560 of your friends to be a designated drink or you 0:49:51.600 --> 0:49:53.240 want one of our dudes to be a destiny? 0:49:55.880 --> 0:49:57.240 You got that information? 0:49:58.120 --> 0:49:58.319 Drink? 0:50:01.520 --> 0:50:04.320 Come on, come on, who's gonna be drinking? Put them back? Somebody? 0:50:07.200 --> 0:50:10.719 Come on, key, I think everybody need doesn't drinking? Right, 0:50:12.040 --> 0:50:18.440 come on? Designated drinkers? Come on? Do you hear that? Folks? 0:50:18.560 --> 0:50:21.240 This is the only place in the world this designated drivers, 0:50:21.320 --> 0:50:22.280 but don't drink chapter. 0:50:22.200 --> 0:50:23.240 Get it designated drinker? 0:50:24.320 --> 0:50:28.279 Alright, designated drink There we go, all right, I need 0:50:28.320 --> 0:50:31.000 somebody to drink from me. Yea, we need one more 0:50:31.040 --> 0:50:34.080 designated drink. Come on, now we go, I mean cost 0:50:34.160 --> 0:50:35.600 son and. 0:50:35.719 --> 0:50:37.680 Uh so, we're gonna give you two choices. 0:50:38.280 --> 0:50:42.400 If you pick one of these two choices, nobody drinks, right, 0:50:42.520 --> 0:50:44.960 nobody yet what We're gonna give you two choices. 0:50:45.080 --> 0:50:47.680 Okay, you say one over, you know you pick one. 0:50:47.920 --> 0:50:50.479 Nobody drinks if you say both of neither, which would 0:50:50.480 --> 0:50:51.360 be the politically correct. 0:50:51.400 --> 0:50:55.279 And we all drinking here. We're all taking a shot. 0:50:56.239 --> 0:50:58.640 And please dive into any stories with anybody we mentioned. 0:50:58.680 --> 0:51:00.360 This is about, you know, bringing up any stories with 0:51:00.440 --> 0:51:00.880 these folks. 0:51:03.360 --> 0:51:10.359 That's rock, that's rock, baby, cal Knile or cross cars Carl? 0:51:10.480 --> 0:51:12.480 Can I you know why? I would like to know what? 0:51:12.600 --> 0:51:15.759 Because I had a dreamer on the arrange rover one day. 0:51:15.920 --> 0:51:19.200 You had a dreamer on the arranged robo. Okay, that 0:51:19.320 --> 0:51:22.480 was one of my goals. And Karl kan I made 0:51:22.520 --> 0:51:26.040 an ad in the ski hat and here's some skis 0:51:26.120 --> 0:51:28.959 on sitting next to a range rover, and I said, 0:51:29.280 --> 0:51:30.680 that's gonna be me one day. 0:51:31.520 --> 0:51:36.719 How can I with a big fucking uh uh encouragement 0:51:36.760 --> 0:51:41.160 to me to go on? Can for some red ask 0:51:41.200 --> 0:51:45.120 you this that question, that's my guy. I'm asking you 0:51:45.440 --> 0:51:46.919 claiming you don't drink. Nobody drinks. 0:51:47.000 --> 0:51:53.200 Nobody drinks if. 0:51:50.440 --> 0:51:54.960 You don't pay, you don't ye nas or l j 0:51:58.200 --> 0:51:59.239 ll cool j no. 0:52:04.800 --> 0:52:10.719 Niche or Esco Esco because we own a little bit 0:52:10.719 --> 0:52:12.719 of that. Shout out to man, shout out to Will. 0:52:13.280 --> 0:52:18.680 That's the best part ever, Jay z or Biggie Smalls. Baby, 0:52:20.160 --> 0:52:21.040 that's pretty easy. 0:52:22.280 --> 0:52:24.239 Wait wait, wait, don't. We're throwing at you too, and 0:52:25.040 --> 0:52:29.960 it's just for you guys, big old day baby, you 0:52:30.040 --> 0:52:30.320 got it? 0:52:30.840 --> 0:52:41.560 Yeah, fat form or rock Aware, fat Phone, Okay, Tupac 0:52:41.840 --> 0:52:42.520 or d m X. 0:52:45.960 --> 0:52:51.720 Got me d m X man, you want. 0:52:51.600 --> 0:52:58.640 Us to drink ko either There you go, There you go. 0:52:58.880 --> 0:53:02.120 Yeah, that was a tough one. Any interaction Pcer, I 0:53:02.200 --> 0:53:04.440 know you know one of my my regrets. I don't 0:53:04.440 --> 0:53:07.560 think we ever had interactional pop. I said, what's up 0:53:07.600 --> 0:53:08.040 to him? Once? 0:53:09.560 --> 0:53:11.600 I don't think I've ever even seen him, man, really, 0:53:11.719 --> 0:53:13.520 I never I don't think. I don't think I haven't 0:53:13.520 --> 0:53:16.200 seen him. I heard he's in the club one time 0:53:16.200 --> 0:53:17.880 when I was there. Man, you know what I love 0:53:17.920 --> 0:53:18.919 about the park. 0:53:19.320 --> 0:53:25.080 If you ask ten different people ten anything about tens 0:53:25.080 --> 0:53:28.080 of people get ten different stories really, which I now 0:53:28.200 --> 0:53:30.600 know because I'm married to a Gemini, so I know that. 0:53:33.280 --> 0:53:38.799 Gemini bro it is hm hm. 0:53:40.400 --> 0:53:48.520 Tommy Hill Figure or Nordica going to Okay, yeah you 0:53:48.560 --> 0:53:49.719 want this one? 0:53:50.320 --> 0:53:53.719 Walkerware or Maurice Malone walk Away. 0:53:56.440 --> 0:54:01.920 Like that's my homie. I mean, no, no disrespect the Maurice. 0:54:02.040 --> 0:54:02.680 I love him too. 0:54:02.840 --> 0:54:08.480 But Big Home Basaci or Gucci. 0:54:14.280 --> 0:54:16.319 Yeah, man, that's a that's a that's a tough one. 0:54:16.400 --> 0:54:20.640 Both of them, Yeah, both of them a legendary. Both 0:54:20.640 --> 0:54:23.440 of them got the that's a tough one. That's a 0:54:23.480 --> 0:54:23.879 tough one. 0:54:29.000 --> 0:54:36.879 Yeah, crop called Quest or Brand Nubia, that's a good one. 0:54:39.680 --> 0:54:45.399 Lynden Bulle, Linden Bulla on that polo ship, I'm going 0:54:45.440 --> 0:54:55.480 with something to get come on, grand It wasn't okay, okay, 0:54:55.560 --> 0:54:58.160 so I ain't. I'm still gonna go with my guys 0:54:58.200 --> 0:55:03.360 from London, Lyndon Boulevard, Baby Salt Pepper or j J. 0:55:03.560 --> 0:55:17.000 Fag No, that would be your baby Colosseum or girch More. 0:55:19.320 --> 0:55:27.200 I'm going down. We're going Calseeum. 0:55:28.719 --> 0:55:30.080 That's the Fresh seven over there. 0:55:30.200 --> 0:55:34.080 Man. You know earlier when we spoke about you guys 0:55:34.160 --> 0:55:35.200 selling shirts and hats. 0:55:35.360 --> 0:55:38.239 In my mind, it was on the coliseum. Let me 0:55:38.320 --> 0:55:43.480 tell you this a quick story. It's two stories. 0:55:43.520 --> 0:55:46.080 Is that because me and Damon worked in the colseum 0:55:46.239 --> 0:55:49.200 get the funk out of hopcoin stand together. That's how 0:55:49.239 --> 0:55:51.000 we That's how we went our first jobs together. 0:55:51.239 --> 0:55:55.400 Wow, before church is chicken. But but we started. 0:55:55.840 --> 0:55:58.640 Easter Sunday was the first day we went out with 0:55:58.760 --> 0:56:00.759 our hats and from the I'll see them all to 0:56:00.760 --> 0:56:03.239 start our business because I was it. 0:56:05.920 --> 0:56:06.440 Anniversary. 0:56:06.600 --> 0:56:10.600 Yes, it was thirty five years ago that we stood 0:56:10.640 --> 0:56:13.600 outside in the corner Carl and I and I always 0:56:13.640 --> 0:56:14.920 say this story I tell you, but I always tell 0:56:14.920 --> 0:56:16.560 the story. I was by myself, but I wasn't because 0:56:16.560 --> 0:56:18.320 you know, back from the hood, you're never going to 0:56:18.360 --> 0:56:19.640 where body. You don't even go to the corner store. 0:56:19.640 --> 0:56:21.680 You take a walk with me, right and I need 0:56:21.760 --> 0:56:24.160 a call and he needed me because if we didn't 0:56:24.200 --> 0:56:25.440 know we were going to tell anybody. I had eight 0:56:25.640 --> 0:56:27.200 dred we had eight hundred dollars together and now all 0:56:27.200 --> 0:56:29.640 of a sudden thinking about who gonna rob us? It 0:56:29.800 --> 0:56:33.240 was a good and then uh then good Friday nineteen 0:56:33.280 --> 0:56:36.600 eighty nine because I remember and my memories fucked up. 0:56:36.680 --> 0:56:41.360 So I remember going to shirt Kings and thinking I 0:56:41.640 --> 0:56:44.040 saw a footbel shirt there. 0:56:44.800 --> 0:56:47.520 Key cousin worked the shirt Kings big time. 0:56:51.120 --> 0:56:53.520 Way back there, like back to I was like, you know, 0:56:54.280 --> 0:56:57.200 go to see him for me, and I know this 0:56:57.360 --> 0:57:00.719 is going to really sound like like like that was 0:57:00.800 --> 0:57:02.200 like I didn't know no other fly. 0:57:03.200 --> 0:57:10.160 Yeah that was that was it is everything? 0:57:11.719 --> 0:57:12.080 That was it. 0:57:12.160 --> 0:57:14.120 I mean what you were thinking about it was Coliseum 0:57:14.200 --> 0:57:16.160 shirt King right, it was, mister Lee. If you want 0:57:16.160 --> 0:57:17.919 to get some pressure on all you didn't have money 0:57:17.920 --> 0:57:21.440 for that, but Dan that yes. 0:57:22.800 --> 0:57:22.960 Ye. 0:57:25.160 --> 0:57:29.200 When when I when I moved around the world and 0:57:30.520 --> 0:57:35.480 they called their spot flea markets, but that's what coliseum. 0:57:37.040 --> 0:57:39.040 I was like, like, are USA flee market out here? 0:57:39.760 --> 0:57:40.480 What they calling that? 0:57:40.600 --> 0:57:44.840 L a If you say this is the crazyes shit is? 0:57:45.040 --> 0:57:47.000 If you say to me the coliseum, I'm like, yeah, 0:57:47.000 --> 0:57:48.080 I'm with it. What do you say to me that 0:57:48.160 --> 0:57:49.000 coming to the flea walk? 0:57:51.240 --> 0:57:53.960 The same I got my first back gold chamber in 0:57:53.960 --> 0:57:57.000 the Policum. I think it was two dollars a yard. 0:57:58.200 --> 0:58:00.200 You get you remember, get the rope chain in the 0:58:00.240 --> 0:58:01.040 turn Green like the. 0:58:01.080 --> 0:58:06.880 Same night, tell me nothing but you got you gotta 0:58:06.880 --> 0:58:10.800 remember Kyle c. M didn't sell fake ship. They had real. 0:58:13.000 --> 0:58:15.000 So it was a fleet market. That's the time between 0:58:15.200 --> 0:58:18.000 that the fleet markets. You have a real store right 0:58:18.040 --> 0:58:19.680 here in the fleet market and you got it. 0:58:19.920 --> 0:58:20.680 It's bootleg. 0:58:21.000 --> 0:58:21.360 You got the. 0:58:24.160 --> 0:58:27.240 Big difference. Okay, you said, I got the next one 0:58:27.680 --> 0:58:30.480 podcast of radio radio. 0:58:32.120 --> 0:58:36.640 Come on football radio, Man radio talking about home radio. 0:58:37.720 --> 0:58:42.360 As we talk, we get a license drink that Shaun John, 0:58:49.400 --> 0:58:49.800 let's drink. 0:58:49.880 --> 0:58:54.240 You gotta drink, you gotta drink, you gotta drink. You know, 0:58:55.000 --> 0:58:59.200 Mark will show edgy with his from that side and John. 0:58:59.640 --> 0:59:02.160 But but when Echo had the tapes that came with it, 0:59:02.680 --> 0:59:05.680 I was like that and then Denean it took it 0:59:05.760 --> 0:59:07.400 to a high level with a lot of the firs 0:59:07.480 --> 0:59:08.520 and a lot of all this love. 0:59:09.120 --> 0:59:10.920 You know, they kept it kept it going, you know 0:59:10.960 --> 0:59:13.600 what I mean? And you know, oh. 0:59:16.400 --> 0:59:18.640 It's this style wise but you could you can answer 0:59:19.320 --> 0:59:22.040 where you want da Dad or Google. 0:59:21.800 --> 0:59:29.320 Loo oh what googy look goovy lot. Yeah it's really whatever. 0:59:29.480 --> 0:59:32.720 Yeah I'm taking a shot. I'm shocked. Then, like that 0:59:33.120 --> 0:59:39.960 really a story behind us. We don't know the story. 0:59:39.800 --> 0:59:41.960 Behind it, but it's just like little jabs that we 0:59:42.000 --> 0:59:44.760 don't understand like we always show respect, but you know, 0:59:45.280 --> 0:59:47.440 a no call has some understanding on. 0:59:47.440 --> 0:59:48.960 That, you know it is. 0:59:49.640 --> 0:59:52.600 It's not even about that, it's about I think. Even 0:59:52.600 --> 0:59:55.640 when it came to I think, what's his name? What's 0:59:55.720 --> 0:59:59.080 my man named? Jim Jones he said something not so 0:59:59.160 --> 1:00:00.080 long ago about. 1:00:00.080 --> 1:00:06.720 Our catching hallm didn't fuck with football, And at that 1:00:06.920 --> 1:00:08.800 time I was in sales of football. I was head 1:00:08.840 --> 1:00:11.040 of sales, so I knew the numbers we were writing 1:00:11.080 --> 1:00:13.680 with Sammy's to catch one forty fifth. I knew they 1:00:13.720 --> 1:00:16.200 were making millions of dollars with our brand, and I 1:00:16.280 --> 1:00:19.160 knew camp. I knew what bas is wearing our ship. 1:00:19.680 --> 1:00:23.040 I knew Cameron's wearing our ship. And for him to 1:00:23.080 --> 1:00:25.840 come in and say that Harlem didn't fuck with Fooble, 1:00:26.320 --> 1:00:29.160 it just it touched me the wrong way. So when 1:00:29.240 --> 1:00:31.919 you come to DAP, he never showed us much love. 1:00:34.560 --> 1:00:36.560 Jim never show us much love, even though he tried 1:00:36.600 --> 1:00:38.200 to do the same thing we tried to do with 1:00:38.320 --> 1:00:42.080 that vampire shit. He should know how hard this business 1:00:42.200 --> 1:00:44.960 is and how hard for us to maintain what we're doing. 1:00:45.440 --> 1:00:47.040 To try to say we ain't ship to kind of 1:00:47.240 --> 1:00:49.320 rubbed me the wrong way. But with that being said, 1:00:49.400 --> 1:00:52.440 though we love Harlem Hallow. 1:00:52.160 --> 1:00:55.000 Always loved us and we'll be backing so us over 1:00:55.040 --> 1:00:57.360 there soon. You know. You know what's crazy? 1:01:00.320 --> 1:01:06.120 You know Rap, it's like so competitive, right, and everyone 1:01:06.240 --> 1:01:09.160 is always at each other. And the other day I 1:01:09.240 --> 1:01:12.200 had lunch with Dave Chappelle, right, and I kind of like, 1:01:12.400 --> 1:01:12.840 I kind of. 1:01:12.880 --> 1:01:18.320 Like, it's just mean like that. 1:01:19.880 --> 1:01:22.160 I kind of laughed at I kind of laughed at 1:01:22.280 --> 1:01:26.240 him because I was like, finally Comedians is going through 1:01:26.280 --> 1:01:29.720 it with and I'm like, I'm sorry, but I kind 1:01:29.760 --> 1:01:32.280 of like can't get the heat. So it's like the 1:01:32.400 --> 1:01:36.200 fact that because Rap, we didn't see human at at first, 1:01:36.280 --> 1:01:38.360 like you know, you're getting money and now start beefing 1:01:38.480 --> 1:01:41.160 like that ship don't don't make no sense. But to 1:01:41.280 --> 1:01:44.760 see it in other worlds, like a part of me 1:01:44.920 --> 1:01:47.240 was like, damn, that's real. Like y'all go through it too, 1:01:47.760 --> 1:01:49.760 like I didn't. I didn't think of it like that. 1:01:49.920 --> 1:01:52.040 I thought, I this is what I thought, what you 1:01:53.080 --> 1:01:55.240 swear to God. I know I'm mad, naive you forgive me, 1:01:55.680 --> 1:01:58.640 but I thought, y'all all cool ya by yall you 1:01:58.760 --> 1:02:01.040 see each other and can cool party? And I think 1:02:01.640 --> 1:02:04.880 the whole fashion, the whole you know what I'm. 1:02:04.800 --> 1:02:07.560 Saying, it's no chief, It's just that, you know, it's 1:02:07.600 --> 1:02:09.080 just a lot of a lot of ship we've been 1:02:09.120 --> 1:02:11.080 through behind the scenes that people don't know about. 1:02:11.160 --> 1:02:12.160 Like they see the story. 1:02:12.800 --> 1:02:16.160 You know, we know Damion Mortgage's house for you know, 1:02:16.200 --> 1:02:19.160 one hundred thousand dollars, and we did deal with Samsung 1:02:19.240 --> 1:02:22.080 and all of that, but they don't know the extortion plots. 1:02:22.120 --> 1:02:25.000 They don't know the deep ship that we be going 1:02:25.080 --> 1:02:28.040 through behind closed doors. And while we talk about putting 1:02:28.040 --> 1:02:29.919 out a documentary, let me tell you know, so let's 1:02:29.920 --> 1:02:32.440 talk about some of that ship. Because by the way, 1:02:33.200 --> 1:02:36.240 we've been holding back the doc and the series, right 1:02:36.320 --> 1:02:39.520 because every time like Hollywood talks to us and they go, 1:02:40.280 --> 1:02:43.080 they always do docks and series about stories and somebody 1:02:43.120 --> 1:02:45.760 end up dead or in jail or crime bas African 1:02:45.800 --> 1:02:49.200 American whatever, and they always go when we tell our 1:02:49.200 --> 1:02:52.240 sorry about what happened. So when they go, so one 1:02:52.280 --> 1:02:54.560 of you all are in jail now, somebody getting weaned 1:02:54.680 --> 1:02:57.360 up a p dough No no, no, no, no, you'll 1:02:57.400 --> 1:03:01.760 also alive. Yeah, but what happened was when we came up, 1:03:02.400 --> 1:03:06.240 as I said, homophobic culture that nobody thought we were 1:03:06.280 --> 1:03:06.680 making money. 1:03:06.720 --> 1:03:07.280 So what happened? 1:03:07.320 --> 1:03:09.680 And nobody grabbed on to us from the streets and 1:03:09.720 --> 1:03:12.120 none of the supreme Remember we come up with supreme teams. 1:03:12.680 --> 1:03:16.560 We come up with with Tommy Montana and Queens and like, 1:03:16.640 --> 1:03:18.400 we come up with all these guys who we was 1:03:18.480 --> 1:03:22.200 in encore where they usually try to grab on you 1:03:22.240 --> 1:03:24.920 before you come up, but we come up silently. All 1:03:25.000 --> 1:03:28.400 of a sudden, three hundred and fifty million dollars are 1:03:28.440 --> 1:03:32.480 going through a system. You got now the yakuza in 1:03:32.600 --> 1:03:35.280 Japan and China going, you got to make the clothes 1:03:35.320 --> 1:03:36.320 over here with us? 1:03:37.280 --> 1:03:39.800 They took you this, yeah, or something going to happen. 1:03:40.280 --> 1:03:42.880 You got a buyer at a store who's like, I'll 1:03:42.920 --> 1:03:44.800 buy ten million dollars worth of shit, but I need 1:03:44.840 --> 1:03:49.400 a house, right, You got, you got, you got the 1:03:49.600 --> 1:03:54.040 you got the mob going? Is the one hundred million 1:03:54.120 --> 1:03:58.720 dollars coming into your warehouse? Just claim insurance from five 1:03:58.800 --> 1:04:01.000 million dollars. Don't work about it. It's not gonna be 1:04:01.120 --> 1:04:03.200 there when you got there. If you don't, it's a 1:04:03.400 --> 1:04:04.000 washing machine. 1:04:05.360 --> 1:04:05.840 If you don't. 1:04:06.000 --> 1:04:08.760 The way worse than that, you got the streets seeing 1:04:08.840 --> 1:04:11.200 us coming out going three hundred and fifty million almost 1:04:11.240 --> 1:04:14.840 be under your mattress. So now we got to hire 1:04:14.880 --> 1:04:17.360 the due We got to hire the person somebody guards 1:04:17.400 --> 1:04:19.600 who used to run who used to deal with the 1:04:19.800 --> 1:04:21.960 tunnel and Union Square. To know that they're gonna be 1:04:21.960 --> 1:04:24.760 able to deal with the streets. You got to start 1:04:24.800 --> 1:04:26.480 trying to move your family out of it because they 1:04:26.480 --> 1:04:28.560 ain't gonna get to you. Well, you know, the worst 1:04:28.560 --> 1:04:30.920 person ever get kidnapped aint the person getting kidnapped, it's 1:04:31.040 --> 1:04:33.040 the friend next to them, because those are the fingers 1:04:33.080 --> 1:04:35.440 are going to show up at the house. We have 1:04:35.760 --> 1:04:39.480 all coming to us at the same time, right and 1:04:39.680 --> 1:04:42.640 we're trying to push this away because we're just trying to. 1:04:42.640 --> 1:04:44.720 Make clothes, trying to run a business. 1:04:45.040 --> 1:04:48.560 Yeh, When you got that kind of system happening, there's 1:04:48.560 --> 1:04:50.520 a lot of things that happen, and there's a lot 1:04:50.600 --> 1:04:53.080 of hate that happens too, because your clothing brands not 1:04:53.200 --> 1:04:54.480 working because ours is. 1:04:54.680 --> 1:04:58.240 We're not trying to do anything. It's just not your time. 1:04:58.360 --> 1:04:58.520 Son. 1:04:58.760 --> 1:05:00.720 I want you to tell your story. He's so bad, 1:05:00.840 --> 1:05:03.680 because we're gonna tell that story one day. 1:05:03.840 --> 1:05:06.880 Because it just looked like it just looked like there 1:05:06.960 --> 1:05:09.280 was no nothing. It just looked like, y'all just dump. 1:05:11.400 --> 1:05:13.560 I was four cars away when Biggie got shot. 1:05:15.240 --> 1:05:17.800 In front of them. We was party just up to them. 1:05:17.960 --> 1:05:20.080 Yeah, we sent them a bottle of dump and he 1:05:20.280 --> 1:05:22.600 raised his bottle up. We raised our bottle up. 1:05:22.600 --> 1:05:23.240 We got story. 1:05:23.360 --> 1:05:26.400 We got remember party and everybody's trying to fight and 1:05:26.440 --> 1:05:28.320 all that stuff. We're just trying to dress everybody. 1:05:28.360 --> 1:05:31.680 Man. We in between everything. East Coast, West Coast. 1:05:31.720 --> 1:05:33.960 Shug Shug shows up at one of our parties that 1:05:34.000 --> 1:05:38.080 we're throwing for Lennox Lewis after party, the promoter was 1:05:38.120 --> 1:05:40.560 a promoter from La so he had to let Shuk in. 1:05:41.000 --> 1:05:43.120 But then my bodyguards had to go to Sugar and 1:05:43.200 --> 1:05:45.560 say get that out of here because Puff's coming in. 1:05:46.760 --> 1:05:48.640 And so that was so we gotta we gotta beef 1:05:48.680 --> 1:05:50.600 in the streets with Sugar that we don't gotta beef. 1:05:50.640 --> 1:05:53.040 But my dudes had to settle it because now they 1:05:53.120 --> 1:05:55.040 had you know, they have their they're deep. 1:05:55.160 --> 1:05:58.439 Well, my my dudes. Our dude is our ex Navy seal. 1:05:59.360 --> 1:06:01.520 We got we we got all kind of stuff. We're 1:06:01.640 --> 1:06:04.640 just trying to dress people. Many want a shirt home boy, 1:06:05.840 --> 1:06:11.560 We got a lot of Yeah, man, we talk about 1:06:11.560 --> 1:06:15.000 third world countries. One say about foot is four different stories. 1:06:15.120 --> 1:06:17.920 Yeah, we we try to stop the counterfeit is on 1:06:17.960 --> 1:06:23.680 twenty seventh Street and Manhattan, and we tried to stop them, 1:06:23.760 --> 1:06:26.240 and we found out that a lot of those are 1:06:27.280 --> 1:06:31.160 these organizations over seves that don't do well for the 1:06:31.560 --> 1:06:32.600 for for the world. 1:06:32.960 --> 1:06:36.240 I don't want to say their name. Three hundred people 1:06:36.320 --> 1:06:38.680 come out of those buildings and start and start chasing. 1:06:38.800 --> 1:06:40.960 We have we have off duty cops. They saw whipping 1:06:41.000 --> 1:06:42.920 the cops. He got key got caught up in it. 1:06:44.400 --> 1:06:48.640 Uh that was in the hospital, called me and that's 1:06:48.680 --> 1:06:50.480 written up in the paper. Because you have all these 1:06:50.600 --> 1:06:52.800 counterfeits coming out. You know, if football did let's say 1:06:52.800 --> 1:06:55.280 we did ten billion over the years, counterfit has did 1:06:55.360 --> 1:06:55.960 fifty billion. 1:06:56.320 --> 1:06:56.560 Wow. 1:06:57.760 --> 1:07:00.800 So it's a lot of stuff in our world that Listen, 1:07:00.880 --> 1:07:04.720 there's nobody gonna do three three hundred, two hundred million 1:07:04.800 --> 1:07:08.200 dollars worth of business annually without a lot of people 1:07:08.360 --> 1:07:09.280 wanted to get paid. 1:07:09.720 --> 1:07:12.200 This this is this is the reason why y'all got 1:07:12.280 --> 1:07:15.960 a really really really we got We're gonna tell him 1:07:15.960 --> 1:07:17.800 the story. Oh no, we got stories today. 1:07:17.840 --> 1:07:19.480 What about the fatty girl set who walked onto the 1:07:19.480 --> 1:07:22.120 Fatty Girls set and we put that. 1:07:22.240 --> 1:07:24.040 We couldn't put that tape out. We got O. J. 1:07:24.160 --> 1:07:26.880 Simpson and Fatty Girl video like dancing. 1:07:26.600 --> 1:07:34.400 With Superhead with handcuffs on, the handcuffs on Lucas had 1:07:34.440 --> 1:07:34.720 to chain. 1:07:34.840 --> 1:07:35.840 Know, Luca's chain with the head. 1:07:35.840 --> 1:07:40.240 That's what with the jelly telling the story. And OJ just. 1:07:40.240 --> 1:07:42.440 Popped out of nowhere. He came there him his Superhead 1:07:42.520 --> 1:07:44.160 dance and he got to change. 1:07:44.200 --> 1:07:45.760 You know, he looks as he looks at he looks 1:07:45.760 --> 1:07:48.440 at Ludifer says, I know what those are, and there 1:07:48.480 --> 1:07:51.920 were handcuffs. He put the handcuff gold chain around him, 1:07:52.480 --> 1:07:54.800 Superhead current stuff and starts dancing with him. 1:07:55.320 --> 1:07:56.240 He shoots the video. 1:07:56.560 --> 1:07:58.720 I got it still locked up because soon as Hype 1:07:58.760 --> 1:08:00.880 William put the video together, we grew up with Hype two. 1:08:00.920 --> 1:08:03.400 He was on tour with us. We showed it to 1:08:03.560 --> 1:08:07.440 so they go, you can't put that video universe. No, 1:08:07.600 --> 1:08:08.360 we showed the universe. 1:08:08.360 --> 1:08:11.600 They said, no store will ever carry your stuff because 1:08:11.640 --> 1:08:13.040 you are promoting O. J. 1:08:13.280 --> 1:08:13.680 Simpsons. 1:08:13.760 --> 1:08:18.320 So I'm assuming this is after the right. Okay, he came. 1:08:20.880 --> 1:08:29.000 We love that. Anyway, We've been doing a lot Man 1:08:29.400 --> 1:08:36.439 Academics or l r G it's the same you gotta 1:08:36.479 --> 1:08:40.200 drink that now, the same style, same same thing. 1:08:40.240 --> 1:08:48.960 I didn't think I know the owners Polo or Perry 1:08:49.000 --> 1:08:56.720 Ellis Polo. Yeah, I mean, I'm gonna keep it real. 1:08:56.760 --> 1:08:59.960 I'm gonna keep it real with you cast that with Pole. 1:09:00.760 --> 1:09:05.920 Its cringes me though, because the bottom of line, the 1:09:06.000 --> 1:09:09.640 bottom line. I feel like this. 1:09:10.880 --> 1:09:14.439 There's so many black owned brands right now that are 1:09:14.640 --> 1:09:19.040 so ding. Let's forget Fooble's on this thing. But to 1:09:19.160 --> 1:09:24.040 put that much energy and influence and and an effort 1:09:24.160 --> 1:09:29.960 behind a brand that literally does nothing for your community, it. 1:09:30.080 --> 1:09:32.640 Just it just it does be the wrong way. I 1:09:32.680 --> 1:09:33.160 look at this. 1:09:33.520 --> 1:09:37.080 When we started, we build a company based upon young 1:09:37.240 --> 1:09:43.960 black and and people of color, hiring them, give them jobs, opportunities, 1:09:44.880 --> 1:09:48.920 and without companies like ours, without supporting companies like ours, 1:09:49.120 --> 1:09:51.280 a lot of these kids would never had the opportunity 1:09:51.360 --> 1:09:52.240 that we gave. 1:09:52.320 --> 1:09:56.080 Some of these kids. Now now some exectuves have Adidas. 1:09:55.640 --> 1:09:58.040 Puma, They're doing things that they would never had the 1:09:58.080 --> 1:10:01.240 opportunity to do without Fooble. So we need more, Like 1:10:01.400 --> 1:10:04.800 jac said, we need more food booths because a lot 1:10:04.840 --> 1:10:07.000 of kids just won't get those opportunities about it. So 1:10:07.280 --> 1:10:10.479 when I say fuck Polo, nothing personally to that cat 1:10:10.600 --> 1:10:13.519 Ralph Weber's name is. But it's just to that energy 1:10:13.600 --> 1:10:16.280 that you give those brands as opposed to where you 1:10:16.320 --> 1:10:17.800 can put you could really put your. 1:10:17.720 --> 1:10:19.680 Recent Here's what, here's it, and this is why we're 1:10:19.680 --> 1:10:21.960 all the great partners. So what the way talking about? 1:10:22.000 --> 1:10:24.240 If we feel some cast that says something negative or not, 1:10:24.360 --> 1:10:26.040 I'll always going to be and he'll do the vice 1:10:26.120 --> 1:10:29.639 versus mean I'll be the devil's advocate. Well, maybe Jim 1:10:30.800 --> 1:10:33.000 the group he hung out with never rocked it, so 1:10:33.160 --> 1:10:35.800 that was his experience. Maybe maybe adapt this and that 1:10:36.120 --> 1:10:44.200 maybe Ralph Lauren made Tyson Beckford, and Tyson Beckford was 1:10:44.240 --> 1:10:47.760 the first African American male supermodel that I know, right, 1:10:48.080 --> 1:10:52.680 And maybe Ralph Lauren inspired it. 1:10:52.760 --> 1:10:55.759 Ain't Ralph though, to step up his game. 1:10:56.240 --> 1:10:58.840 And so we'll always have these healthy debates, and I 1:10:58.920 --> 1:11:01.840 think that that's what makes that's what creates innovation. I 1:11:01.880 --> 1:11:03.760 don't disagree with call, and I don't agree with call 1:11:04.640 --> 1:11:05.519 and vice versa. 1:11:06.600 --> 1:11:07.280 You see what I'm saying. 1:11:07.920 --> 1:11:10.639 I can't forget that a lot of the Polo thing 1:11:10.840 --> 1:11:14.080 was people were boosting it and in the sense. 1:11:13.960 --> 1:11:15.880 That was a protest, and a lot of community is 1:11:15.880 --> 1:11:19.920 a pro but you know, there was people do something. 1:11:20.000 --> 1:11:23.439 From an economic economical state point, the bottom line is 1:11:24.040 --> 1:11:28.400 if companies like Hours don't survive, young creative people don't 1:11:28.439 --> 1:11:30.240 have the chances that they would have if we do. 1:11:30.400 --> 1:11:33.160 So I agree, well, you know what you know, I like. 1:11:33.320 --> 1:11:36.400 I like what we're doing now is we're spreading the 1:11:36.479 --> 1:11:39.800 business out. It's just not clothing, you know, it's radio, 1:11:40.120 --> 1:11:43.680 it's TV, you know, things of that nature. I've been 1:11:43.720 --> 1:11:46.560 doing food with radio for the last eight years, you 1:11:46.600 --> 1:11:49.160 know what I'm saying. And it's interesting, you know what 1:11:49.200 --> 1:11:52.120 I'm saying. It's a challenge, it's not easy, but we've 1:11:52.160 --> 1:11:55.280 turned the corner. And you know, did a deal with 1:11:55.400 --> 1:11:57.760 you forty two. My people at U forty two were 1:11:57.760 --> 1:12:05.080 building an eighteen stage did an eighteen stage studio in Atlanta, right, So, 1:12:05.760 --> 1:12:07.760 like we're working on some other things. You know what 1:12:07.800 --> 1:12:08.240 I'm saying that. 1:12:11.200 --> 1:12:14.160 With the with the revenue, with the capital from your supporters, 1:12:14.200 --> 1:12:16.680 I mean, the bottom line is you're gonna spend your 1:12:16.720 --> 1:12:18.920 dollars somewhere and. 1:12:18.920 --> 1:12:20.400 I'm gonna tell you, I'm I'm gonna throw it back 1:12:20.439 --> 1:12:22.560 in drink Champs I see your production crew, and I 1:12:22.600 --> 1:12:25.760 see everybody here. It's a healthy mix of beautiful people 1:12:25.920 --> 1:12:28.000 of all colors. And I think that what happens is 1:12:29.040 --> 1:12:31.120 when I look at a lot of production crews, they 1:12:31.200 --> 1:12:34.759 only look one way, right. I think that the beauty 1:12:34.800 --> 1:12:38.519 of what you do right here is everybody comes up 1:12:38.600 --> 1:12:42.280 with they get the best out of both. You show 1:12:42.360 --> 1:12:46.719 these major companies right here that you can make money 1:12:47.520 --> 1:12:51.280 keeping it real with a real uh crew mixer, And 1:12:51.360 --> 1:12:54.920 I think that collectively, I think sometimes that's where Carl 1:12:54.960 --> 1:12:59.000 and I may disagree because maybe it was the fact 1:12:59.040 --> 1:13:01.280 that it was you know, they maybe don't do as 1:13:01.320 --> 1:13:03.240 much of the community in this way, but inspire the 1:13:03.280 --> 1:13:04.080 community this way. 1:13:04.160 --> 1:13:08.760 So you know that you know, but because you know, 1:13:09.920 --> 1:13:12.439 I don't want to tell you tell it to you. 1:13:13.479 --> 1:13:15.559 I remember if we had Shaquille O'Niel sitting right here 1:13:15.720 --> 1:13:19.240 right and I say this, Shaq, like, how much I like. 1:13:19.760 --> 1:13:20.479 Autem are right? 1:13:20.520 --> 1:13:22.840 I'm like, I like I like autom off And Shaq 1:13:22.920 --> 1:13:25.240 looks at me and he goes, I know a mar 1:13:25.400 --> 1:13:28.439 cares about me? Do you think they care about you? 1:13:28.880 --> 1:13:33.599 And I had to think, like I was like, because 1:13:33.960 --> 1:13:38.680 it's true. Sometimes it's not just automor. It's like Rolex, like, 1:13:38.680 --> 1:13:39.479 people don't really know. 1:13:39.520 --> 1:13:43.440 Who's my favorite watch right now? Which one is? Which watch? 1:13:43.680 --> 1:13:43.840 Why? 1:13:44.640 --> 1:13:51.240 Because it makes me money? Goddamn it pays No, not 1:13:51.400 --> 1:13:57.040 even watch. I would a militant one. The reality is. 1:13:58.800 --> 1:14:02.560 It's creating well for me, opportunities for me, you know 1:14:02.600 --> 1:14:04.120 what I'm saying. So this means more to me than 1:14:04.120 --> 1:14:07.439 any role exactly. Shout out to Jacks King of Licensing. Yeah, 1:14:08.640 --> 1:14:10.439 he's let me ask you, let me ask you. 1:14:13.600 --> 1:14:16.640 I saw I can't say this, say this, say this 1:14:16.760 --> 1:14:19.479 brother name, right, but I saw the dude and he 1:14:19.960 --> 1:14:23.600 was he was really like trying to just swear just 1:14:23.760 --> 1:14:24.559 black owned ship. 1:14:24.680 --> 1:14:28.040 Right. It's just that he's just he picked the worst brands, right, 1:14:28.160 --> 1:14:28.479 he just. 1:14:30.120 --> 1:14:31.720 I'm looking like, man, you need to go back to 1:14:31.800 --> 1:14:37.280 tell now, like right, all wrong? Man, he don't know 1:14:37.360 --> 1:14:40.280 exactly about him too. I think he knew exactly who 1:14:40.280 --> 1:14:40.679 you were talking. 1:14:41.200 --> 1:14:43.479 But yeah, you know. 1:14:45.200 --> 1:14:47.200 He said the people, Yeah, the people don't to okay, 1:14:47.640 --> 1:14:54.200 but sometimes the quality is not the same when you 1:14:54.280 --> 1:14:56.720 wanted to just support your people, right, Like like I's 1:14:56.720 --> 1:15:01.240 suppose if I wanted to Puerto Rican food, like like today. 1:15:02.439 --> 1:15:06.920 I called my engineer has who We always eat vegetarian 1:15:07.040 --> 1:15:09.559 Jamaican food. Don't ask me why. We just like it right, 1:15:09.600 --> 1:15:09.960 we mean it. 1:15:11.880 --> 1:15:15.160 But today I purposely knew I was going to a 1:15:15.240 --> 1:15:18.440 Jamaica stood and I knew I was gonna be just expected. 1:15:19.880 --> 1:15:23.880 What I want. Y, you're gonna get the abuse. 1:15:24.320 --> 1:15:25.080 Like I knew that. 1:15:25.520 --> 1:15:26.639 I knew that was coming out. 1:15:27.720 --> 1:15:30.400 But it was like, damn, Like I'm you like when 1:15:30.439 --> 1:15:33.800 I sometimes go to our people, I know that it's 1:15:34.320 --> 1:15:36.280 it's like, yo, you're supposed to be here. 1:15:36.920 --> 1:15:39.720 It's like nah. So my wife ordered the food right 1:15:39.760 --> 1:15:42.280 and she was like, yo. I was like, can you 1:15:42.360 --> 1:15:42.760 order it for me? 1:15:42.800 --> 1:15:45.120 I'm about to get a haircut, I'm going out and 1:15:45.240 --> 1:15:48.080 she was like, yo, if my employees talk to me 1:15:49.000 --> 1:15:50.840 the way this because my wife owns a juice bar, 1:15:50.840 --> 1:15:52.720 all right, So she's like, if my employees just talked 1:15:52.720 --> 1:15:55.280 to me, And I had to tell her, no, man, 1:15:55.400 --> 1:15:57.240 that's is Jamaican ship, like. 1:15:57.720 --> 1:15:59.920 Like I'm used to it. You brace yourself before you 1:16:00.160 --> 1:16:03.559 can do so sometimes, so this is the point I'm 1:16:03.600 --> 1:16:04.360 trying to make, right. 1:16:06.520 --> 1:16:11.479 Sometimes when you support just the culture, some of the 1:16:11.600 --> 1:16:14.120 some of the products aren't that great. 1:16:14.240 --> 1:16:18.560 Are you know the foundation of what when some of 1:16:18.600 --> 1:16:22.439 the things we created was prior to that. Besides cross color, 1:16:22.640 --> 1:16:26.559 you had to wear kin take cloth colors to support 1:16:26.760 --> 1:16:30.080 African American businesses, and then cross clothes came out and 1:16:30.200 --> 1:16:32.240 they broke them all. They inspired me. But I don't 1:16:32.360 --> 1:16:37.880 want to wear no orange or yellow everything. The little 1:16:38.040 --> 1:16:42.000 characters shirts and they wrink they're going after one. We 1:16:43.160 --> 1:16:49.760 always and you're right, I don't care what organization color. 1:16:51.160 --> 1:16:53.200 You got to step up your game and you got 1:16:53.360 --> 1:16:56.040 to prepare. And we should not support those companies that 1:16:56.200 --> 1:16:58.720 do that because we should give them a shot, give 1:16:58.800 --> 1:17:01.680 me a second shot. Put on notice, support somebody else 1:17:01.720 --> 1:17:03.599 caause there's somebody else who's trying to make it better. 1:17:04.200 --> 1:17:05.200 But you know what I mean. 1:17:05.280 --> 1:17:06.560 But I do want to you know, instead of like 1:17:06.600 --> 1:17:08.200 you know, I do want to talk about the people 1:17:08.200 --> 1:17:09.800 who do support food with today. You know what, we 1:17:09.880 --> 1:17:12.519 realize the people who support food today people don't. 1:17:12.560 --> 1:17:14.560 Let's talk about people who do. The ones who do. 1:17:14.720 --> 1:17:19.519 That's right, highly educated, highly educated people all with people 1:17:19.600 --> 1:17:21.720 with a lot of money because they can pick from 1:17:21.760 --> 1:17:26.200 anything and they don't just do fool So you'll see 1:17:27.200 --> 1:17:29.960 like old school people in their thirty to forty they'll 1:17:29.960 --> 1:17:31.920 buy the shoes, whatever, because they can pick anything and 1:17:31.960 --> 1:17:34.800 they say, hey, I'm going to make ten percent of 1:17:34.840 --> 1:17:37.600 my wardrobe. That also, you'll see like a lot of 1:17:37.640 --> 1:17:40.800 the young artists who are very pro that they're doing. 1:17:41.040 --> 1:17:43.519 They have a silent message everywhere, Like I know, Drake 1:17:43.640 --> 1:17:46.080 supports it a lot for the other artists, younger the 1:17:46.160 --> 1:17:49.160 artists Scissors support all the time. 1:17:49.240 --> 1:17:51.439 Who else? Yadi? Who are so? 1:17:51.680 --> 1:17:52.400 What's a girl? 1:17:54.120 --> 1:17:55.719 So a lot of a lot of the music artists 1:17:55.720 --> 1:17:58.400 today who are trying to do a kind of like 1:17:58.479 --> 1:18:01.000 a little like people they're doing the l who j 1:18:01.120 --> 1:18:02.840 they're doing subliminal and what's. 1:18:02.760 --> 1:18:05.639 Dope about it? Let me just stop me for a second. 1:18:05.760 --> 1:18:08.519 Was dope about it? If they're discovering it just now? 1:18:08.760 --> 1:18:12.120 But most of them want to pay homage. They want 1:18:12.160 --> 1:18:13.720 to pay homage. They want to say they want to 1:18:13.800 --> 1:18:17.240 rock with their favorite rappers, rock when they favorite rappers rocket. 1:18:17.520 --> 1:18:20.680 And so I see that a lot like when you know, 1:18:20.960 --> 1:18:23.000 I'll go through the malls or something like that and 1:18:23.280 --> 1:18:25.519 I'll see like my sons or somebody like this, and 1:18:25.600 --> 1:18:28.639 they'll they'll pick up and I'm like, I want to say, 1:18:28.760 --> 1:18:30.120 you don't no foot? 1:18:30.280 --> 1:18:32.559 Well he like, but but he does know he does. 1:18:33.280 --> 1:18:35.400 He's he's seeing these videos and that's what it So 1:18:35.439 --> 1:18:37.400 when it's older people who know what it is and 1:18:37.479 --> 1:18:39.559 they have a choice of anything and everything, they choose 1:18:39.600 --> 1:18:41.799 that the younger artists who are trying to do the subliminal. 1:18:41.880 --> 1:18:43.519 And then a lot of times it's the younger kids 1:18:43.560 --> 1:18:46.280 who are saying, this is mine. I'm going to reset 1:18:46.400 --> 1:18:49.240 this thing off because I'm creating an identity that you 1:18:49.320 --> 1:18:51.640 don't know about. They're very pro conscious and those are 1:18:51.640 --> 1:18:54.320 the people that we again, like we've always tried to do. 1:18:54.439 --> 1:18:56.400 We always tried to appeal to those and not talk 1:18:56.439 --> 1:18:57.640 about the negatives of it. And I want to make 1:18:57.640 --> 1:18:58.120 sure you twist. 1:18:58.320 --> 1:19:00.840 But those girls the people that Yeah, so I was 1:19:00.880 --> 1:19:03.320 gonna say, the key to all that, even being successful, 1:19:03.720 --> 1:19:05.840 is that there has to always be quality. You want 1:19:05.880 --> 1:19:07.720 to pay homage, the qualities got to be there. The 1:19:07.760 --> 1:19:09.960 new cat wants to come in and discover it. The 1:19:10.040 --> 1:19:10.920 qualities got to be there. 1:19:10.960 --> 1:19:13.920 They think, I'm sorry. The thing about what we did 1:19:14.120 --> 1:19:15.800 was we made sure we put the quality in the 1:19:16.160 --> 1:19:21.760 in our clothes. So people how we actually relaunched, you know, 1:19:21.840 --> 1:19:24.840 because everybody was doing anything, everyone both doing anything, But 1:19:25.400 --> 1:19:28.680 how we be launched, was people started thrifting and the 1:19:28.760 --> 1:19:29.840 clothes was they were fine. 1:19:29.880 --> 1:19:30.680 They looked brand new. 1:19:31.720 --> 1:19:34.200 So then they started like posting, I'm bringing foodb back, 1:19:34.240 --> 1:19:36.960 I'm bringing food, but I'm looking at these clothes like, damn, 1:19:37.120 --> 1:19:39.320 Jackie looks brand new. The sweatshow looks brand new? 1:19:39.640 --> 1:19:41.719 You brother, I mean, obviously my crew got it because 1:19:41.800 --> 1:19:43.439 you know, and a lot of this stuff is not. 1:19:44.160 --> 1:19:46.200 We did a collaborational pullman barons the other thing. But 1:19:46.800 --> 1:19:48.400 one of your brothers on set, he got a jersey 1:19:48.520 --> 1:19:51.479 we didn't make that. We made that jersey twenty years ago. Yeah, 1:19:52.040 --> 1:19:52.719 yellow jerseys. 1:19:52.760 --> 1:19:59.280 He made it yesterday. That's twenty years old. Man looked 1:19:59.280 --> 1:20:02.200 like his brand new you and and you know what 1:20:02.280 --> 1:20:02.920 I'm saying, so. 1:20:06.320 --> 1:20:08.800 But that this is the quality because we was kids 1:20:08.840 --> 1:20:11.880 that we said how we're going to make this. It's 1:20:11.920 --> 1:20:14.040 the way we wanted to make it. Wait, hold on, 1:20:14.040 --> 1:20:16.240 hold on, just catching on what you just say? Hold on, 1:20:16.280 --> 1:20:20.479 hold on, I'm saying that shirts twenty years old. Yeah, store, 1:20:24.560 --> 1:20:27.880 that's important, a little over twenty years old. 1:20:27.920 --> 1:20:29.920 That's by the way, he shout out the top partner Jay, 1:20:29.960 --> 1:20:32.280 because when Jay first used to come home and close 1:20:32.360 --> 1:20:33.400 that he spent all the money on. 1:20:33.800 --> 1:20:35.240 I used to look at him. He was crazy, and 1:20:35.439 --> 1:20:37.519 he said, that's an investment. And he always pushed the 1:20:37.600 --> 1:20:38.280 quality partner. 1:20:39.000 --> 1:20:40.880 We're not in the in the in the podcast, yeah, 1:20:40.920 --> 1:20:47.400 six out of Gucci, Gucci pezz and only week a month. 1:20:48.400 --> 1:20:52.160 But his pas was Chris, well, okay, we're still a 1:20:52.280 --> 1:20:54.559 quick time. Yeah, video music box or you're on TV 1:20:54.680 --> 1:20:57.360 Rapp video music Box all day, the music box. I 1:20:57.439 --> 1:20:57.800 love that. 1:20:59.280 --> 1:21:04.160 Rap the Ors or double x l anybody Double had 1:21:04.200 --> 1:21:05.799 batter Bitches gez. 1:21:06.800 --> 1:21:12.360 He said, what Yeah, just giving one hundred different magazine. 1:21:12.479 --> 1:21:13.439 That's a different magazine. 1:21:13.479 --> 1:21:24.280 Many Little Bunny and Little Man, I. 1:21:24.640 --> 1:21:28.320 Said, sauce Man, I say the original source man Lost 1:21:28.400 --> 1:21:32.720 Boys or Onyx, don't get chuff. You mayna take a 1:21:32.760 --> 1:21:38.960 drink for that one. I'm gonna be fine, you know what. 1:21:40.439 --> 1:21:42.479 You know what mister Cheeks was on our album. But 1:21:43.400 --> 1:21:46.479 Donnie used to be a barbers. Yeah, I just interviewed cheer. 1:21:47.080 --> 1:21:51.000 Yeah, used to stick Fred Roll with my ball but 1:21:51.080 --> 1:21:53.920 before he made it. Yeah, right there by the girl 1:21:54.280 --> 1:21:56.120 GIRs mall that's wild. 1:22:01.840 --> 1:22:02.040 Show. 1:22:02.080 --> 1:22:10.160 I understand the story. I've never heard the actual they 1:22:10.240 --> 1:22:11.200 told you the right. 1:22:12.520 --> 1:22:14.000 It's just me on the back of my neck one. 1:22:14.080 --> 1:22:19.000 I still got that thing right now. I was like, Yo, 1:22:19.120 --> 1:22:21.400 make out the studio, man, this can you hit. 1:22:21.320 --> 1:22:23.639 This really quick? Out? Holy ship? 1:22:23.880 --> 1:22:24.160 That is? 1:22:24.320 --> 1:22:27.120 That is so man? Check out the archives. Drink. 1:22:27.960 --> 1:22:30.280 I'm gonna tell you listen like Walker floggers his mom, 1:22:30.479 --> 1:22:33.639 dad who discovered Nicki Minaj. They fought out a four 1:22:33.680 --> 1:22:37.280 house away from and be so Bimmy. 1:22:37.680 --> 1:22:40.519 You know Bey, he've been on the show. So when 1:22:40.560 --> 1:22:44.040 Bemmy was when when I was about I was about 1:22:44.800 --> 1:22:47.000 I was about seven. I think Bimmy was about four. 1:22:48.040 --> 1:22:49.880 I hit him in my garage because I ain't have 1:22:49.960 --> 1:22:53.880 no other I have no I have no brothers and sisters. 1:22:53.920 --> 1:22:55.439 And he was about four and I hit him my 1:22:55.479 --> 1:22:56.280 garage and my mom was. 1:22:56.280 --> 1:22:59.120 Like, who that was pop? No, it was a pop 1:22:59.240 --> 1:23:00.360 was little brother. 1:23:00.800 --> 1:23:00.960 Oh. 1:23:01.080 --> 1:23:03.479 They were like you gotta go outside. I got a 1:23:03.479 --> 1:23:07.320 patent garage. She's like, what are you gonna cross now? 1:23:07.439 --> 1:23:09.600 Mammy and Joe and all them they got like a 1:23:09.640 --> 1:23:11.720 hundred they got like a hundred brothers and sisters and 1:23:11.840 --> 1:23:13.800 they you know, my mother like you got one of 1:23:13.880 --> 1:23:18.240 the Antony's in the gar But Dad who Walker clock 1:23:18.400 --> 1:23:21.760 was Moms like we are like we all walk and 1:23:22.320 --> 1:23:24.280 not like we all grew up with all these people. 1:23:24.320 --> 1:23:30.760 Man I was. I was on the other side too. Yeah, 1:23:31.320 --> 1:23:35.360 Karens want to rock him, rock rock Him. 1:23:38.280 --> 1:23:39.920 See that was like one of the first joints I've 1:23:40.040 --> 1:23:41.919 seen wording for work, which. 1:23:41.720 --> 1:23:44.840 One seven holes in my face and I'm looking at 1:23:44.840 --> 1:23:49.519 the window. Come on, man, the guard, God God, rock 1:23:50.680 --> 1:23:51.439 rock Him is the game? 1:23:51.520 --> 1:23:52.800 Chan take seventy. 1:23:57.080 --> 1:24:01.519 Peyden. He's still saying, ain't ever cursed. It was just crazy. 1:24:01.800 --> 1:24:02.960 How did you swear he cursed? 1:24:03.040 --> 1:24:06.240 You know, I went my whole life without not realizing 1:24:06.320 --> 1:24:07.920 that Rock Him did not curse. That. 1:24:09.040 --> 1:24:11.280 Yeah, that's the ill ship you never heard. But that 1:24:11.360 --> 1:24:14.040 was the most gangsters music you ever heard. I don't 1:24:14.080 --> 1:24:16.400 know how I even discovered that. Recently. I was like, 1:24:17.600 --> 1:24:19.040 and I'm like, you're a liar. 1:24:19.680 --> 1:24:22.080 Rock Him cursed and I went through and I was like, Oh, 1:24:22.160 --> 1:24:24.439 this motherfucker not just did he not cursed? 1:24:24.520 --> 1:24:27.320 It was gangster without him saying he gangster ship. You 1:24:27.360 --> 1:24:27.800 know what I'm saying. 1:24:29.920 --> 1:24:32.080 You know what we had on our Black Army Day 1:24:32.200 --> 1:24:34.320 that I never realized. I never realized that flavor Play 1:24:34.439 --> 1:24:37.200 played fourteen instruments. Oh he's a yeah, yeah, yea, yeah, 1:24:37.240 --> 1:24:39.479 yeah yeah, Yeah, he's the illness. He's I shot a 1:24:39.560 --> 1:24:40.439 video of playing flave. 1:24:40.560 --> 1:24:42.360 Yeah we need you on drink Champs and we have 1:24:42.720 --> 1:24:44.360 d but we need flavors. 1:24:44.680 --> 1:24:49.439 Huge swifty kind of broke open reality shows want the 1:24:49.520 --> 1:24:51.760 first people to go. I think he went platinum, right, 1:24:51.880 --> 1:24:55.200 you have a black planet with Public Enemy? 1:24:55.439 --> 1:24:58.960 You know, yeah, they so Matt records. It was crazy 1:24:58.960 --> 1:24:59.760 about Public Enemy. 1:24:59.760 --> 1:25:02.320 They were speaking like they speak the most black prior 1:25:02.400 --> 1:25:02.880 shit ever. 1:25:03.000 --> 1:25:04.880 You ever been to a public indemy show. You know 1:25:04.960 --> 1:25:13.600 how many about yrdhood up you believe it or not. 1:25:14.040 --> 1:25:17.160 There's a massive amount of people who are not remember 1:25:17.160 --> 1:25:20.920 them by football these days. It's kind of like it's 1:25:21.040 --> 1:25:24.320 Matt like with one of the top in Manila and 1:25:25.880 --> 1:25:27.880 one of the top in Europe and stuff like that. 1:25:29.479 --> 1:25:32.040 It's fascinating how they love our culture. If you ever 1:25:32.040 --> 1:25:34.719 a look at the Bob Marley movie the first crowds 1:25:34.760 --> 1:25:37.000 they went to Europe, remember we watched it together. 1:25:37.120 --> 1:25:37.519 They went to. 1:25:37.560 --> 1:25:41.120 Europe and they were hanging out with the crazy danging 1:25:41.200 --> 1:25:44.680 each other on their head CBGB like crazy. They were 1:25:44.720 --> 1:25:47.439 getting ill fights to the white kids who were like, yeah, 1:25:47.640 --> 1:25:49.920 there's a lot of times those cultures when you look 1:25:49.960 --> 1:25:51.400 at them they adopt each other. 1:25:51.520 --> 1:25:53.120 First, let me just. 1:25:53.120 --> 1:25:56.760 Tell y'all the fly ship this guy did printed out 1:25:56.760 --> 1:25:59.160 the whole movie theater. I'm trying to I kind of 1:25:59.240 --> 1:26:03.080 support Bob. I'm trying to buy something they like. No, sir, 1:26:03.200 --> 1:26:09.120 it's winter. Everything is free. I was like, fly, So 1:26:09.320 --> 1:26:11.200 I say that to say, I still went out and 1:26:11.320 --> 1:26:13.240 seen the Bob Mally the story because I felt like 1:26:13.720 --> 1:26:16.719 that wasn't supporting may. It was like getting the screening, 1:26:17.120 --> 1:26:18.080 you know, private screening. 1:26:18.160 --> 1:26:20.240 But I still had to go. And by the way, I. 1:26:20.360 --> 1:26:25.200 Cried both times, man and shout, you know that movie. 1:26:27.680 --> 1:26:30.799 I don't work for the family or nothing, but amazing 1:26:32.400 --> 1:26:36.120 that ship is what's crazy like to hear your story 1:26:36.320 --> 1:26:38.559 just say that, you know, you know that y'all deal. 1:26:38.400 --> 1:26:42.080 Would hate y'all deal with all this ship too. All 1:26:42.160 --> 1:26:44.559 I hear is Bob Mally's beautiful music. 1:26:45.880 --> 1:26:48.840 And I realized I didn't know nothing about Bob, like 1:26:49.080 --> 1:26:53.759 personally until I was interviewing Rohan. 1:26:54.400 --> 1:26:55.439 So I went and had to do that. 1:26:55.479 --> 1:26:56.920 And I was like when I found out all the 1:26:56.960 --> 1:27:01.800 ship that Bob went through and made beautiful music was 1:27:02.040 --> 1:27:03.960 supposed to make Robby smurt of music this year he 1:27:04.040 --> 1:27:05.439 going through supposed to be making. 1:27:08.080 --> 1:27:10.719 It felt like that's what the ps that bed feel 1:27:10.760 --> 1:27:18.080 that way. He was like, I love you. Yeah. People 1:27:18.160 --> 1:27:20.160 are scared of love. People are scared of unity. 1:27:20.920 --> 1:27:21.080 You know. 1:27:21.160 --> 1:27:23.920 It's so ill how our generation. So, my my oldest 1:27:24.000 --> 1:27:28.120 daughter is thirty. I show a picture and that was 1:27:28.160 --> 1:27:29.800 the second I saw because I had the joy of 1:27:29.880 --> 1:27:31.320 seeing it. The thing and I have a picture with 1:27:31.400 --> 1:27:32.439 the young man Bob. 1:27:32.800 --> 1:27:32.960 You know. 1:27:33.040 --> 1:27:37.040 My daughter says, that's Ken from Barbie. Yes, that's. 1:27:38.720 --> 1:27:38.960 Played. 1:27:39.080 --> 1:27:42.960 He played another can It was so she was like, 1:27:43.080 --> 1:27:44.640 who that's not. 1:27:47.680 --> 1:27:50.679 Shout out to that brother Kingston. One minute he bought 1:27:51.439 --> 1:27:55.680 the other minute he can. That's a good you know, 1:27:55.880 --> 1:27:58.040 right now we're talking about him. He's going to be 1:27:58.200 --> 1:28:02.599 whoever he is because he already he's Obama in another movie, 1:28:02.840 --> 1:28:10.880 No way Obama in another movie. I saw it, uh 1:28:11.840 --> 1:28:14.000 not to be honest, the show like something. I've seen 1:28:14.120 --> 1:28:15.800 him play Obama. So when I said, I think. 1:28:15.720 --> 1:28:17.720 Out, you know what, that's how how old I am? 1:28:17.760 --> 1:28:19.240 I thought that was his big shaka. When I took 1:28:19.240 --> 1:28:21.519 a picture with him, his head was ball. I said 1:28:21.640 --> 1:28:24.000 to myself, if I was him, I've been working that 1:28:24.080 --> 1:28:25.880 ball mally ship. I would have been like walking around 1:28:25.920 --> 1:28:26.120 with him. 1:28:31.240 --> 1:28:35.040 By the way, you fucked me up since that day, 1:28:35.560 --> 1:28:37.680 I mean running around with a Jamaica accident, and I. 1:28:37.760 --> 1:28:42.519 Realized that people people don't find that funny. You've been 1:28:42.600 --> 1:28:47.400 doing it on drinks I got. 1:28:48.479 --> 1:28:51.280 I went to Turk from who because I'm like, I 1:28:51.520 --> 1:28:54.639 got a question with you. You just went to Paris, 1:28:54.680 --> 1:28:55.519 and so your life is good. 1:28:55.560 --> 1:28:57.200 Hip hops be really good to us, man, and I 1:28:57.479 --> 1:28:59.600 appreciate that because you show us how we have that 1:28:59.680 --> 1:29:02.720 work balance. When I'm in Paris, my wife says to 1:29:02.880 --> 1:29:08.240 me that I'm culturally culturally inappropriate when I'm like, how 1:29:08.320 --> 1:29:08.800 do you say? 1:29:09.200 --> 1:29:09.400 Is it? 1:29:12.560 --> 1:29:14.640 I don't use that, but I'm not. 1:29:14.760 --> 1:29:18.120 It's not like if I'm not like like I'm in 1:29:18.200 --> 1:29:20.639 an Agian country and I'm not saying the word I'm going, 1:29:21.120 --> 1:29:21.960 you know, like Hong Kong. 1:29:22.280 --> 1:29:30.439 You know I'm going because I ain't gonna lie you. 1:29:31.120 --> 1:29:31.439 He's not. 1:29:33.680 --> 1:29:40.200 Actually what your corporates rock right now? Do you? Outside 1:29:40.200 --> 1:29:43.160 off of town? I bought a reproree. I was out 1:29:43.200 --> 1:29:44.479 there and this friend dude. 1:29:44.280 --> 1:29:47.599 Said, Yo, ain't nobody left personal ward out years ago? 1:29:48.640 --> 1:29:50.080 You know, I gotta I love Paris and I got 1:29:50.160 --> 1:29:52.880 an accent. Man, am I being cultural, Yes you are, 1:29:54.200 --> 1:29:54.519 what is it? 1:29:54.680 --> 1:29:58.719 So? I do it too. We we are actually trying 1:29:58.800 --> 1:30:01.880 to show love, but we're so so it's like somebody 1:30:01.920 --> 1:30:06.679 coming up to one of us, going your home. Exactly 1:30:06.840 --> 1:30:10.479 they happened not to be a home boy. It's exactly that. 1:30:10.600 --> 1:30:13.880 All right, I got it now, and all right honey, honey, honey, 1:30:16.240 --> 1:30:23.800 I do it everywhere. I'm sorry. But the French don't 1:30:23.880 --> 1:30:27.960 like us anyway. They don't like anything. So I got 1:30:28.040 --> 1:30:31.680 my heart studies about France. Yeah, it's not fun. If 1:30:31.720 --> 1:30:36.679 you're not from France, you are to them what England 1:30:37.160 --> 1:30:41.960 I don't, but you know, I know, I know the 1:30:42.040 --> 1:30:45.320 people to call. I know they don't like we know. 1:30:45.840 --> 1:30:47.719 I mean, by the way, let me just take you something. 1:30:48.240 --> 1:30:50.280 A lot of places don't like America, that's true, but 1:30:50.400 --> 1:30:54.040 but they were the first. They were first. They were 1:30:54.120 --> 1:30:56.920 first in the car. I donuld think England was the 1:30:56.960 --> 1:30:59.920 first who didn't like America. You walk in the hotel, 1:31:00.040 --> 1:31:01.920 when you say something the English, they would act like 1:31:02.040 --> 1:31:07.760 they don't know. I know, no, no, no, maybe now ye. 1:31:09.439 --> 1:31:09.639 Came. 1:31:09.760 --> 1:31:12.320 I just went there in November, and I was kind 1:31:12.360 --> 1:31:15.040 of apprehensive by the little the little act trying to 1:31:15.160 --> 1:31:18.519 translate and but you speaking English, But. 1:31:18.920 --> 1:31:19.800 I sure do ye. 1:31:20.400 --> 1:31:21.920 I heard they like it because they like tips, and 1:31:22.040 --> 1:31:23.400 we're Americans, the only ones around. 1:31:23.560 --> 1:31:28.160 They just started liking tips. That's what I heard. Tip 1:31:28.200 --> 1:31:29.160 the guys, which is this. 1:31:31.600 --> 1:31:44.840 Mother, it's such a snucking a license drinks. It's such 1:31:44.880 --> 1:31:46.760 a sexy language you cannot help. 1:31:46.880 --> 1:31:49.559 But not the way we're saying. We were sucking it up. 1:31:49.760 --> 1:31:53.120 But how come every time the people from overseas imitate 1:31:53.200 --> 1:31:55.240 Americans days go, hey, y'all. 1:31:55.320 --> 1:31:56.000 It's the man. 1:31:57.880 --> 1:31:58.519 What's that mean? 1:31:58.600 --> 1:31:58.840 Brother? 1:32:01.360 --> 1:32:07.200 All right, we're going on. It's perfectly on track. Oh 1:32:07.280 --> 1:32:14.160 Wu Tang clan. Oh, I'm gonna go w tank. I 1:32:14.240 --> 1:32:15.880 knew your New York wi for. 1:32:15.920 --> 1:32:16.439 You know it is? 1:32:16.560 --> 1:32:22.080 I mean you got Ray Kwan. Let's be real, you 1:32:22.160 --> 1:32:23.880 got you got Ice. 1:32:24.200 --> 1:32:26.960 And then when he joined P like he did one 1:32:27.000 --> 1:32:33.160 album Scarface or ice Cube, ice Cube, Ice c All 1:32:33.240 --> 1:32:35.560 Day Court Mega. 1:32:35.439 --> 1:32:41.960 Or Nature cor Mega mm hmm, mob Deep or m 1:32:41.960 --> 1:32:49.400 O P. You could drink, you let them drink or 1:32:49.439 --> 1:32:51.920 not looking at it is what it is? 1:32:52.280 --> 1:32:52.320 Like? 1:32:53.040 --> 1:32:53.599 Like that's. 1:32:55.960 --> 1:32:59.800 Heavy D or chump rock, heavy D, rest in peace, Man, 1:33:00.400 --> 1:33:01.120 he loved Heaven? 1:33:01.360 --> 1:33:07.160 Yeah, Juice or New Jack City, No New Jack City, 1:33:07.479 --> 1:33:10.479 Jack City. All right, and this is the last question 1:33:10.560 --> 1:33:11.920 for quick Time is Slider and then you go back 1:33:11.920 --> 1:33:14.000 and not a trick question, but it's not a trick question. 1:33:14.160 --> 1:33:15.479 But this is for all three of y'all. 1:33:16.400 --> 1:33:21.040 I'm gonna start with you, but I want individually answer individually. 1:33:22.600 --> 1:33:30.560 Loyalty or respect, respect, any reason why or not? 1:33:30.760 --> 1:33:35.200 No loyalty, come and go. You know what I'm saying. 1:33:35.600 --> 1:33:40.280 Like respect, if if somebody really respect you, that respect, 1:33:40.280 --> 1:33:42.080 we should always be there or will always be there, 1:33:42.160 --> 1:33:44.120 you know what I'm saying. Loyalty won't always be there. 1:33:44.800 --> 1:33:47.200 You know, people change ship. You know what I'm saying. 1:33:47.320 --> 1:33:51.600 So no, hell yeah, loyalty. 1:33:53.000 --> 1:33:55.880 Explain well, I just I've just been to so much 1:33:55.960 --> 1:34:00.200 in my life to where I realized that the uh 1:34:01.240 --> 1:34:03.200 loyal people in my life that really suck me to 1:34:03.760 --> 1:34:06.599 whatever this situation was, those are people that really matter. 1:34:07.160 --> 1:34:10.280 Now. I can, I can get disrespectful with motherfucking time. 1:34:10.840 --> 1:34:12.280 But if I'm loyal to you know what I'm saying, 1:34:12.320 --> 1:34:16.080 that that kind of oversees that that kind of overlooks everything. 1:34:16.240 --> 1:34:19.360 If I trust you, I'm fucking with you forever. 1:34:20.040 --> 1:34:20.320 M hm. 1:34:21.800 --> 1:34:25.640 So purpose of loyalty is loyalty. There is no coming go. 1:34:27.320 --> 1:34:32.160 It's to be loyal, that's it. I respect what Genghis 1:34:32.240 --> 1:34:35.720 Kang did as a leader. I would never do it. 1:34:36.000 --> 1:34:40.479 I would never rape and pillage. Loyalty is to be loyal. 1:34:41.320 --> 1:34:44.760 That's it. I'm taking a drink to that. I'm taking 1:34:44.760 --> 1:34:45.040 a drink. 1:34:45.520 --> 1:34:48.120 By the way, I agree with all three answers for me. 1:34:48.200 --> 1:34:50.759 And if we always say you just say why not both. 1:34:50.600 --> 1:34:51.200 That this is this? 1:34:51.400 --> 1:34:53.200 This is the only time when we play quick time 1:34:53.240 --> 1:34:56.000 with Slive that we should say both, because I think 1:34:56.080 --> 1:34:57.080 one watches the other. 1:34:57.120 --> 1:34:59.640 But I agree with what everything that you said. My 1:35:00.000 --> 1:35:01.400 and I just want both of the same time. 1:35:02.200 --> 1:35:09.680 Go there you go. Now. At one point, Fooble, I 1:35:09.720 --> 1:35:11.840 think it was you who said it went like this, right. 1:35:15.479 --> 1:35:18.599 Me, this is what I said, Thank you, designated drink 1:35:23.240 --> 1:35:27.880 and me, I always say at home, my career is 1:35:28.000 --> 1:35:28.160 like that. 1:35:28.320 --> 1:35:32.720 Right. There's been times with rock Bottom like whatever as 1:35:32.920 --> 1:35:35.800 nor right, and I call it. 1:35:36.840 --> 1:35:41.200 I call it rat purgatory. M hmm. 1:35:42.920 --> 1:35:44.760 Has it ever been a time where y'all felt like 1:35:44.880 --> 1:35:48.360 y'all was in fashion purgatory where it's like, all right, cool, 1:35:48.600 --> 1:35:49.960 they ain't fucking with us no more? 1:35:50.080 --> 1:35:52.200 Did you ever feel like that. Yeah, we saw it coming. 1:35:53.400 --> 1:35:56.519 If you shipping a million dollars a season to a 1:35:56.560 --> 1:36:00.280 certain retailer and they come to you next season order 1:36:00.320 --> 1:36:00.720 half of that. 1:36:01.240 --> 1:36:04.080 The next season they ordered the quarter that the writings 1:36:04.120 --> 1:36:04.599 on the wall. 1:36:05.400 --> 1:36:09.439 So we we had a sense of knowing that the 1:36:09.520 --> 1:36:12.280 ship was that things were turned around, because they even 1:36:12.360 --> 1:36:15.040 told me, go call, We're gonna have to do something 1:36:15.080 --> 1:36:17.439 about this. We gotta do something else outside of this 1:36:17.560 --> 1:36:20.280 clothing ship, because this ship is about to hit the fan. 1:36:20.840 --> 1:36:22.720 This is like five years before it hit the fan. 1:36:23.320 --> 1:36:27.479 So the signs are there, but you know, you just 1:36:27.560 --> 1:36:28.600 got to make their adjustments. 1:36:28.760 --> 1:36:30.280 I want to be I want to bring up a 1:36:30.360 --> 1:36:33.479 point of I don't want to make it a big sloppy, 1:36:33.520 --> 1:36:36.519 wet kiss about footbal we got because we didn't know. 1:36:36.640 --> 1:36:39.320 We didn't know. Also we got cocky too, you know 1:36:40.000 --> 1:36:42.200 we we would tell what they call a pre pack. 1:36:43.320 --> 1:36:43.840 I dealt with that. 1:36:43.880 --> 1:36:46.240 I had a story. Yeah, if it was the worst 1:36:46.280 --> 1:36:49.240 thing for a small business, right, I don't know what 1:36:49.360 --> 1:36:51.280 prepackag talk about it with April. 1:36:51.439 --> 1:36:53.880 You gotta tell you gotta take these twelve pair of jeans. 1:36:53.920 --> 1:36:56.320 There's two thirty two, two thirty four two thirty six 1:36:56.439 --> 1:36:57.280 is up up to I'm. 1:36:57.200 --> 1:36:59.040 Telling to high school kids were skinny, and I was 1:36:59.080 --> 1:37:01.840 getting triple d X of these. 1:37:02.280 --> 1:37:04.680 I'm like, I don't know what y'all talk about. So 1:37:06.160 --> 1:37:09.040 let's say his boss a way over five hundred dollars. 1:37:09.240 --> 1:37:13.400 Okay, he just want he wanted five hundred dollars worth 1:37:13.439 --> 1:37:16.840 of size thirty two thirty four. But we said to him, 1:37:17.880 --> 1:37:20.479 screw you, we're not breaking open the box. I got 1:37:20.479 --> 1:37:22.599 the whole box from China or where it is from. 1:37:23.880 --> 1:37:27.080 It's twelve pairs. You take the five hundred dollars worth 1:37:27.240 --> 1:37:29.360 because we're so hot, or you don't get it at all, 1:37:29.400 --> 1:37:30.880 we give it to your man across the street. 1:37:30.960 --> 1:37:32.800 It was rampant. It wasn't just obviously you got to 1:37:32.880 --> 1:37:33.080 know it. 1:37:33.160 --> 1:37:37.040 But I think that's cannibalizing our own industry within it. 1:37:37.120 --> 1:37:39.040 Somewhere here, I'm gonna tell you what happened. Guy like 1:37:39.160 --> 1:37:42.600 this man would say, I ain't got no choice. Let 1:37:42.680 --> 1:37:44.160 me take him, Let me take them, let me take them. 1:37:44.160 --> 1:37:45.240 So now what does he have to do? 1:37:46.240 --> 1:37:48.759 He takes them all. All the jeans are one hundred 1:37:48.800 --> 1:37:50.559 dollars a piece. Supposed to sell it one hundred dollars 1:37:50.600 --> 1:37:56.560 piece he got one hundred pair of forty twos and 1:37:56.760 --> 1:37:59.240 forties that he can't sell. He puts them in a 1:37:59.320 --> 1:38:02.840 bucket over here and said, buy him for twenty five dollars. Kids, 1:38:03.600 --> 1:38:05.559 you a kid, you walking and saw you can't tell 1:38:05.600 --> 1:38:07.760 the difference of the one hundred dollars and twenty five dollars. 1:38:07.760 --> 1:38:10.920 And then guess what the new one, the new Hungry 1:38:11.000 --> 1:38:14.479 Company come up, go yee, you many thirty two's as 1:38:14.560 --> 1:38:17.360 you want. Now, all of a sudden we have a 1:38:17.439 --> 1:38:20.200 bunch of inventory and we got him. He's pissed off. 1:38:21.160 --> 1:38:22.960 We're like, yo, oh, why so for? 1:38:23.120 --> 1:38:24.000 Why you buy so for? 1:38:24.160 --> 1:38:27.280 You're like, remember me, mister, you gotta buy the whole 1:38:27.320 --> 1:38:30.439 box home? Yoh, matter of fact, I don't want to 1:38:30.439 --> 1:38:33.720 buy shit from you no more. We did that for 1:38:33.800 --> 1:38:35.760 a certain amount of either not knowing you, but because 1:38:35.760 --> 1:38:39.160 we didn't know what was about to happen. Now we 1:38:39.360 --> 1:38:42.120 build up all this inventory because we didn't know any better. 1:38:42.479 --> 1:38:43.760 Then all of a sudden we're like, no, no, no, 1:38:43.920 --> 1:38:44.519 that was a mistake. 1:38:44.560 --> 1:38:44.680 Man. 1:38:44.720 --> 1:38:48.439 We break that box over. He like, too late, homie, Yeah, 1:38:48.479 --> 1:38:52.200 we moved on something now too late or our doors 1:38:52.240 --> 1:38:55.240 had to close. They had another retailer's gun. Now we 1:38:55.320 --> 1:38:58.200 weren't in the store. Again, I missed the story. Bruce 1:38:58.240 --> 1:39:02.519 told me recently. There was a time where an independent 1:39:02.560 --> 1:39:04.920 store couldn't get credit. That's what it was. That's that's 1:39:05.000 --> 1:39:07.800 exactly how we were told. We get credit by buying 1:39:07.840 --> 1:39:10.760 the pre biss So what so what happened was Republic please, 1:39:11.080 --> 1:39:13.680 it is the bank that gives independence stores credit. Right, 1:39:13.960 --> 1:39:16.400 So Republic told us is, Yo, we get so many 1:39:16.520 --> 1:39:19.200 calls to buy fooble. What we're gonna do is we're 1:39:19.200 --> 1:39:21.760 gonna give everybody, every store that calls, we're gonna give 1:39:21.760 --> 1:39:24.960 them twenty thousand dollars in credit. But whether they get 1:39:25.040 --> 1:39:27.160 good credit, bad credit, we're gonna give them that shot. 1:39:27.560 --> 1:39:27.680 Right. 1:39:28.000 --> 1:39:30.600 So with that being said, with us, the sales is 1:39:30.920 --> 1:39:33.880 that made us go from ten million dollars to twenty 1:39:33.960 --> 1:39:34.519 million dollars. 1:39:34.560 --> 1:39:36.479 It also gave us a power to give neighborhoods so 1:39:36.600 --> 1:39:38.759 us credit credit that never were able. 1:39:38.600 --> 1:39:40.960 To with that. With that arrogance, we said, not for 1:39:41.040 --> 1:39:42.600 you to buy our stuff, you got to buy it 1:39:42.640 --> 1:39:46.120 in these packages. And they kind of caused some and 1:39:46.200 --> 1:39:46.840 we couldn't sell. 1:39:47.520 --> 1:39:50.640 And it shows that no matter who you are, no 1:39:50.800 --> 1:39:53.760 matter who you are if you don't treat your customer right. 1:39:53.840 --> 1:39:55.640 And if that was our customer and you. 1:39:55.680 --> 1:39:58.519 Don't treat them right, sooner or later you're gonna put 1:39:58.560 --> 1:40:00.479 them on a business or they're gonna put you the business. 1:40:00.680 --> 1:40:03.120 Because then what happens in return is they put other 1:40:03.760 --> 1:40:07.479 brands and because somebody else says, yo, somebody is not 1:40:07.600 --> 1:40:09.160 fulfilling this man's needs. 1:40:09.640 --> 1:40:12.120 All right, And I'm small and I don't even have 1:40:12.439 --> 1:40:15.599 twelve packs right sized that you need. 1:40:16.000 --> 1:40:16.760 So so like. 1:40:18.800 --> 1:40:22.599 I remember me going in Costcos, right, and I remember 1:40:22.680 --> 1:40:26.200 me looking for a product and not being to fire 1:40:26.240 --> 1:40:29.479 because it's all the way in the back. Is that 1:40:30.600 --> 1:40:33.400 is that something that happens in a fast world? That's 1:40:33.439 --> 1:40:34.599 something that actually matters. 1:40:34.680 --> 1:40:42.800 Yeah, place, it all depends chanes in real estate, right, 1:40:43.439 --> 1:40:44.040 So it all depends. 1:40:44.040 --> 1:40:44.840 You're talking about grocery. 1:40:44.880 --> 1:40:47.559 Grocery and Costco is different, right because the whole procer 1:40:47.760 --> 1:40:49.400 what's going to be in the back, what's going to 1:40:49.400 --> 1:40:52.479 be in the back milk, eggs, meat and things you 1:40:52.600 --> 1:40:54.200 need because you got to go to the back so 1:40:54.280 --> 1:40:57.559 you can pass everything to buy everything else. And then 1:40:57.560 --> 1:40:59.560 you're going to pass it all to buy that. But 1:40:59.680 --> 1:41:02.120 what you're talking about emerging, dodging and all that kind 1:41:02.120 --> 1:41:04.439 of stuff. When you see like so like big department 1:41:04.520 --> 1:41:06.519 stores aren't they don't. You don't make any money off 1:41:06.560 --> 1:41:10.280 a big department store. So a big department store, they're 1:41:10.400 --> 1:41:13.120 not selling clothes. A big department store is selling real estate. 1:41:13.720 --> 1:41:15.559 So if you go and look at the Ralph Laurentz 1:41:15.640 --> 1:41:18.960 section in there, Ralph lorent paid for all that would 1:41:19.680 --> 1:41:21.560 they paid for the person selling it to you. 1:41:22.160 --> 1:41:25.360 They're paying for the people in there. That's how that 1:41:25.600 --> 1:41:28.479 raw la Renn is paying for everyone of the way, 1:41:28.560 --> 1:41:30.880 for the windows. Every time you see the stuff in 1:41:30.920 --> 1:41:34.040 the window. Their their job is to sell real estate. 1:41:34.120 --> 1:41:35.360 You don't make money in there. 1:41:35.520 --> 1:41:40.080 So when you launch a fragrance, you got to pay 1:41:40.320 --> 1:41:43.000 twenty two or twenty five dollars per person you see 1:41:43.040 --> 1:41:45.080 going like this in the store, going like hey, smelling 1:41:45.160 --> 1:41:45.640 this and all that. 1:41:46.080 --> 1:41:47.880 The motherfuckers they're selling everything. 1:41:48.280 --> 1:41:50.400 So what happens is and that's why they say, that's 1:41:50.400 --> 1:41:52.880 why they say clothing company, I mean they say, you know, 1:41:53.000 --> 1:41:55.680 retailers like that get really religious because what they tell 1:41:55.720 --> 1:41:59.000 you to do is spend a million dollars on putting 1:41:59.000 --> 1:42:00.840 stuff in the window, putting someuf in the circular people 1:42:00.880 --> 1:42:03.120 that put your stuff on wheels, because if your ship 1:42:03.200 --> 1:42:05.599 don't sell, we're going to mark it down and roll 1:42:05.720 --> 1:42:08.360 that ship right out of the back door. And that's 1:42:08.400 --> 1:42:10.600 where they make their money on all of that. They 1:42:10.640 --> 1:42:13.760 don't care about the clothes. They make this selling to us. 1:42:16.000 --> 1:42:18.559 And that's why we tell everybody here who's watching the show, 1:42:19.560 --> 1:42:23.360 be your own distributor online, direct to your customer, because 1:42:23.400 --> 1:42:25.760 even when you want to be in those stores who 1:42:25.840 --> 1:42:29.160 bought it, Once they go past the register, who bought it? 1:42:29.360 --> 1:42:31.160 Was it a mother buying for herself, that she buy 1:42:31.160 --> 1:42:32.800 it for a kid, was it a gift for it? 1:42:32.880 --> 1:42:35.040 You don't know who they are. So now we want 1:42:35.120 --> 1:42:38.320 people here who watch this to sell their own shit 1:42:38.439 --> 1:42:41.759 themselves online. You don't have to set up those stormers 1:42:41.960 --> 1:42:44.880 directed consumers, so you can say, how did you like it? 1:42:44.960 --> 1:42:46.840 How did you not like it? What should I do better? 1:42:47.160 --> 1:42:49.720 And that's the important part that that's why technology has 1:42:49.760 --> 1:42:53.120 democratized its entire data of your customers. 1:42:53.760 --> 1:43:00.040 Like me and you were talking about it earlier. I 1:43:00.120 --> 1:43:03.479 had Kanye on the show, right and I went and 1:43:03.600 --> 1:43:06.519 hung out with him and then I brung him to 1:43:06.640 --> 1:43:09.120 a place called Zz's, which is which is ironic. Right, 1:43:11.880 --> 1:43:14.320 there was this a whole big space open next to 1:43:14.479 --> 1:43:18.560 Eas's and you just looked at it and was like Valenciaga, 1:43:18.960 --> 1:43:21.880 Sweet of God, Sweet of God. And then he put 1:43:21.920 --> 1:43:26.280 a Balanciaga in there two floors. I had never seen 1:43:26.320 --> 1:43:27.840 no dumb shit like this. I mean this was some 1:43:28.439 --> 1:43:35.120 because he stopped and just like like, by the way, 1:43:35.120 --> 1:43:39.120 it's nothing there. There's absolutely nothing there. I just described 1:43:39.320 --> 1:43:40.840 Zz's told him like, yo, this is a place we 1:43:40.960 --> 1:43:42.720 are safe. You know what I mean, There's no hood 1:43:42.760 --> 1:43:45.000 shit going on. I'm a member of the club, you 1:43:45.040 --> 1:43:47.640 know what I mean. Room And he's seen it, and 1:43:48.280 --> 1:43:51.960 it made me say like damn, why don't we do 1:43:52.120 --> 1:43:54.600 things like that? Like what I mean by that is 1:43:55.880 --> 1:43:57.479 footbo right now, if we go to food, but we 1:43:57.560 --> 1:44:01.400 have to go through somebody else, right, No, No, what 1:44:01.439 --> 1:44:03.679 I'm saying is like I wanted to go to the store. 1:44:04.000 --> 1:44:06.639 Why why isn't food boo stores? 1:44:08.000 --> 1:44:11.080 Those are those are that's a great, great, great point. 1:44:11.360 --> 1:44:14.160 Those are different businesses. So you have to have an 1:44:14.240 --> 1:44:21.360 operator because we're we're not good retail operators. That's like, 1:44:21.640 --> 1:44:26.000 that's like saying to I don't know what you do here. 1:44:26.400 --> 1:44:26.720 That's like. 1:44:29.080 --> 1:44:33.320 I don't know how they do the carrier of the broadcaster, right, 1:44:33.520 --> 1:44:35.360 So a store is a different you know, like we 1:44:35.560 --> 1:44:37.200 we know how to make you know, to make good. 1:44:38.920 --> 1:44:42.800 To own a retail shop, you have to know how 1:44:42.840 --> 1:44:44.920 to put it up there. The software they're shipping the 1:44:44.960 --> 1:44:48.320 goods in, shipping goods out, taking this back customer. 1:44:48.040 --> 1:44:54.000 Service the least of the place. So they're different insurance. 1:44:54.200 --> 1:44:56.519 So what he did was probably he already knew the 1:44:56.600 --> 1:44:59.519 blencia because they have different divisions, and he it's licensing. 1:44:59.600 --> 1:45:01.639 Like we said, that's exactly what we did, like we would. 1:45:01.680 --> 1:45:03.519 We we have Fooboo stores and we still do with 1:45:03.600 --> 1:45:06.920 certain countries. But it's somebody who's an expert operator. They 1:45:07.000 --> 1:45:09.439 have they have ten Donna Karen stores, they have ten 1:45:09.479 --> 1:45:12.320 Fubu stores, they have ten this, ten that. So that's 1:45:12.400 --> 1:45:14.840 why because you don't want to get the way to 1:45:15.840 --> 1:45:18.120 Disney does not own all of that. 1:45:18.280 --> 1:45:19.160 They license it. 1:45:19.240 --> 1:45:22.720 When you see Mickey your stores, yeah, a lot a 1:45:22.760 --> 1:45:24.160 lot of would be doing some would be doing so, 1:45:24.240 --> 1:45:27.160 but they'll license out. Think about all the licenses does 1:45:27.200 --> 1:45:28.599 they have. You can get key chains all the way. 1:45:28.600 --> 1:45:30.840 They're not making that stuff, they're licensing that out. 1:45:31.320 --> 1:45:34.040 You can get like Star Wars everything, that's because they're licensing. 1:45:34.320 --> 1:45:37.679 That's Disney Baby used to used to damon with the Marvel. 1:45:38.439 --> 1:45:40.200 That was a licensing that we did with Marvel. 1:45:40.280 --> 1:45:43.639 Yeah, because I have license that too actively black right, 1:45:45.120 --> 1:45:48.839 you know. So it's all about licensing. Is the quickest 1:45:48.880 --> 1:45:52.360 way to grow your brand, extend your brand and uh 1:45:52.560 --> 1:45:53.120 and revenue? 1:45:53.479 --> 1:45:54.880 Can I ask a quick This is gonna be a 1:45:54.920 --> 1:45:58.479 little bit of a veer off, but talking about licensing 1:45:58.600 --> 1:46:01.600 Marvel for the average Let's say there's a there's a 1:46:01.720 --> 1:46:04.519 person's creating their own brand and they want to license 1:46:04.600 --> 1:46:06.880 a big brand like a Marvel or a Star Wars. 1:46:07.160 --> 1:46:10.240 How difficult is that? Extremely difficult? You gotta come to me. 1:46:12.120 --> 1:46:12.519 You got. 1:46:13.960 --> 1:46:16.519 You got somebody like me who who's gonna talk to him? 1:46:16.560 --> 1:46:18.439 Who say give this young person a shot. 1:46:19.000 --> 1:46:21.120 You had sales and all that. You gotta be popular 1:46:21.160 --> 1:46:22.920 to even have that conversation. 1:46:23.160 --> 1:46:25.360 And a lot of times you name it communicating with marvels. 1:46:25.880 --> 1:46:28.280 You communicating with someone that already holds the license. 1:46:28.320 --> 1:46:30.000 But let me give you something that you got to do. 1:46:33.920 --> 1:46:37.560 Think about George Lucas when he sold his brand, he 1:46:37.760 --> 1:46:40.640 sold Star Wars. The George Lucas brand. He sold it 1:46:40.840 --> 1:46:44.720 to Disney, So Disney, right, we love his story content, right, 1:46:44.960 --> 1:46:45.439 Star Wars? 1:46:45.560 --> 1:46:47.680 Right? How much do you think of sofa? Anybody will 1:46:47.680 --> 1:46:51.120 go a billion? Three three point eight billion? Right right? 1:46:51.640 --> 1:46:54.960 But she regrets kind of you know how much Pepper 1:46:55.000 --> 1:46:58.880 Pig sofa four point two billion? 1:46:59.680 --> 1:47:02.240 Ship? Well, Blue better? I don't know what, because Blue 1:47:02.320 --> 1:47:03.920 is bigger than Pepper Pig. Now, I don't want to 1:47:03.920 --> 1:47:06.280 be I don't want to be cult pretty inappropriate and 1:47:06.360 --> 1:47:08.360 talk like Pepper Pig. So please tell the pep big 1:47:12.840 --> 1:47:19.360 started on YouTube all the Star Wars. Don't fada obie. 1:47:21.000 --> 1:47:21.400 The whole. 1:47:21.479 --> 1:47:25.880 I p three point eight billions pistol Pig on YouTube 1:47:26.560 --> 1:47:30.640 for a cartoon of a pig because the licensing, all 1:47:30.720 --> 1:47:34.800 the toy and everything four point two billion dollars. 1:47:34.920 --> 1:47:38.040 See how that was smart because Pepper Pig lang and 1:47:38.120 --> 1:47:39.679 Lego Lang is Actually that's. 1:47:39.520 --> 1:47:40.840 The only thing good about Lego Land. 1:47:42.680 --> 1:47:44.240 I don't even know Pep. I got kids, I got 1:47:44.280 --> 1:47:50.320 little kids, I'm in it. I know I'm lost. You 1:47:50.439 --> 1:47:59.599 are twenty billions completely. 1:48:02.560 --> 1:48:07.960 I have to say, eeyo, kid. So anybody here has 1:48:08.000 --> 1:48:10.639 an ip and idea something else like that. The idea 1:48:10.800 --> 1:48:12.320 is to do the best you can of it, and 1:48:12.680 --> 1:48:15.040 create a core audience and go to somebody else and say, 1:48:15.360 --> 1:48:17.519 let me tell you something. I know exactly what eighteen 1:48:17.640 --> 1:48:20.080 years old to twenty five year olds old want, who'll 1:48:20.080 --> 1:48:22.599 make about this amount of income, who watch this amount 1:48:22.600 --> 1:48:24.040 of time? Because you have the analytics, and then you 1:48:24.080 --> 1:48:26.320 can say to somebody, once you give them that information, 1:48:26.479 --> 1:48:28.920 you can say, now you can replicate this in the 1:48:29.040 --> 1:48:31.559 other areas that they like and they love. And that's 1:48:31.640 --> 1:48:33.960 exactly what we've been able to do with Foobu and 1:48:34.080 --> 1:48:37.120 have great partners, and you got other people who say, 1:48:38.640 --> 1:48:41.040 you know what, I make the best. I make the 1:48:41.120 --> 1:48:44.719 best peanuts in the world. But I don't have something 1:48:44.880 --> 1:48:48.479 like a drink Champ to say, do you want when 1:48:48.520 --> 1:48:53.280 you're drinking some great salty snacks peanuts Champs. I want 1:48:53.320 --> 1:48:56.200 to drink Champ peanuts whenever you're drinking. Whenever you're drinking, 1:48:56.240 --> 1:48:59.080 what you're gonna need bat Joe, let's just take a car. 1:48:59.360 --> 1:49:00.840 I'm gonna take a I don't know about it. 1:49:01.880 --> 1:49:13.080 I'm filming drink chants for foob not rewind one of 1:49:13.120 --> 1:49:19.040 the we'll be there, we pull up on you, finished Joe. 1:49:19.160 --> 1:49:21.040 One of the first stores to ever buy our stuff, 1:49:21.160 --> 1:49:23.240 and we will we were bringing it. We will bring it. 1:49:23.360 --> 1:49:25.080 We're bringing it to his store and the Bronx in 1:49:25.120 --> 1:49:26.120 the back of our trunk. 1:49:26.720 --> 1:49:29.600 And I used to I used to take them to 1:49:29.800 --> 1:49:32.599 our warehouse, pick out the clothes of them and count 1:49:32.640 --> 1:49:35.400 all the money and cash to take me like freaking out. 1:49:35.439 --> 1:49:37.439 We only show we only show us the eight stores 1:49:37.439 --> 1:49:39.599 of New York and Factio was the third, the fourth 1:49:39.640 --> 1:49:41.880 store in New York City to ever ever ever buy 1:49:41.920 --> 1:49:42.280 our stuff. 1:49:42.280 --> 1:49:44.639 And we were still in the house making it at first. 1:49:44.960 --> 1:49:47.320 Uh to out and he used to come out and 1:49:47.520 --> 1:49:49.880 just he was a legend and still is a legend 1:49:49.960 --> 1:49:52.000 me and be like, yo, man, all right, I buy 1:49:52.040 --> 1:49:52.320 you shoe. 1:49:52.360 --> 1:50:04.080 Let's just buy it all cast. I guess we still 1:50:04.080 --> 1:50:06.320 streak money explaining around. 1:50:06.600 --> 1:50:09.720 So you just you guys just said something for a 1:50:09.800 --> 1:50:11.880 person that's trying to be the next foobl right, And 1:50:12.320 --> 1:50:14.400 what I mean, I don't mean it like the statement 1:50:14.439 --> 1:50:18.400 foodle like like owning and be independent, but actually trying 1:50:18.439 --> 1:50:22.240 to make clothes. You guys don't make the close ourselves, 1:50:22.320 --> 1:50:22.679 do y'all? 1:50:23.280 --> 1:50:25.000 We make some of them. We still make some of 1:50:25.080 --> 1:50:27.720 it now we always make by hand or how does 1:50:27.800 --> 1:50:31.840 this work blanket? 1:50:33.360 --> 1:50:35.200 We still we still make a portion, but we have 1:50:35.360 --> 1:50:37.240 like we have like maybe thirty five different We have 1:50:37.280 --> 1:50:41.160 a great we have a great uh shoot division team. 1:50:41.320 --> 1:50:41.680 That's right. 1:50:42.120 --> 1:50:45.000 We get to the points where we hire people to 1:50:45.240 --> 1:50:49.240 get it to different stations of approval. So we had 1:50:49.280 --> 1:50:51.840 the cast coming first, Okay, we like the general look 1:50:51.880 --> 1:50:54.400 of the season. Then you get the samples coming Okay, 1:50:54.439 --> 1:50:56.880 we like how these samples make these changes by the 1:50:56.920 --> 1:50:57.880 time we get to production. 1:50:58.400 --> 1:51:00.439 Then we ship it to the stores. So we kind 1:51:00.439 --> 1:51:03.040 of oversee the whole process until it gets shipped. 1:51:02.720 --> 1:51:05.320 To this But to simplify it for people watching, if 1:51:05.360 --> 1:51:08.200 you have an intellectual property and you have registered your name, 1:51:08.280 --> 1:51:09.960 not not just on a website. You registered, you went 1:51:09.960 --> 1:51:13.840 to the United States Trademark off the USPTA United States 1:51:13.920 --> 1:51:15.080 Patent Trademark Office. 1:51:15.560 --> 1:51:17.520 You put your name in a category. 1:51:17.880 --> 1:51:20.160 So your name would be drink Chams and it could 1:51:20.200 --> 1:51:22.240 probably be in liquor, it could be in everything else. 1:51:22.320 --> 1:51:23.480 Right, there's a category. 1:51:23.880 --> 1:51:26.439 Don't just say your website because if you say, well, 1:51:26.439 --> 1:51:28.280 I got the drink Chams website, or you go, listen, 1:51:28.640 --> 1:51:30.920 my son's name is, you know, Todd. I'm going to 1:51:31.040 --> 1:51:33.599 name my clothing brand Todd Well, I always say, well, 1:51:33.640 --> 1:51:36.080 my next clothing, my next son's going to be named Apple, 1:51:36.120 --> 1:51:37.799 and my next son that's gonna be named BMW. 1:51:38.040 --> 1:51:38.760 You can't just say that. 1:51:38.880 --> 1:51:42.320 Once you get the category, whoever you are, you can 1:51:42.479 --> 1:51:44.960 license your name to somebody. You can go to Middle 1:51:45.000 --> 1:51:47.280 America right now, all this all you look up and 1:51:47.320 --> 1:51:50.799 down the street, like Main Street, everywhere it's empty. Nobody's 1:51:50.800 --> 1:51:53.120 buying stuff, nobody's going to those stores. Those stores all 1:51:53.160 --> 1:51:55.439 have inventories. If you are a kid and you know 1:51:55.520 --> 1:51:57.560 that you're super fashional, you go and say, hey, my 1:51:57.720 --> 1:52:00.280 name is whatever it is, I got. 1:52:00.320 --> 1:52:03.160 An this is who my IP is, intellectual property. 1:52:03.960 --> 1:52:06.479 I'm going to do a TikTok with all your inventory 1:52:06.479 --> 1:52:08.560 and my soul, and you know on my site, I know, 1:52:08.840 --> 1:52:10.360 I know you already got the goods. You're going out 1:52:10.360 --> 1:52:13.040 of business, give me fifty percent of what I sell, 1:52:13.760 --> 1:52:17.160 and you start naming it your brand. That brand could 1:52:17.200 --> 1:52:20.519 be the New Century forever twenty one, that brand, right. 1:52:20.880 --> 1:52:22.760 And so what I'm trying to tell people is they 1:52:22.840 --> 1:52:26.200 can license their name as small as they are, create 1:52:26.240 --> 1:52:29.800 a name for themselves, what their following, and make money. 1:52:29.960 --> 1:52:30.439 You can do it. 1:52:30.520 --> 1:52:33.040 On Amazon too. You know you ever see when you 1:52:33.160 --> 1:52:36.120 put in some name and it says sponsored. That's just 1:52:36.240 --> 1:52:39.080 somebody who sees that you're making this, and they take 1:52:39.200 --> 1:52:43.160 it and they get an affiliation, and then they direct 1:52:43.439 --> 1:52:46.360 they direct their traffic to you and you get that 1:52:46.560 --> 1:52:49.080 cigarette or you know that, whatever the case is, and 1:52:49.160 --> 1:52:50.920 they make money. So I'm trying to explain the best 1:52:50.920 --> 1:52:54.439 way to everybody watching this. Then they can do exactly 1:52:54.560 --> 1:52:56.200 what we did. They can start up today and be 1:52:56.320 --> 1:52:58.640 the next I don't know who you want to call it. 1:52:58.720 --> 1:53:00.879 You know, you know targe, but don't. 1:53:00.720 --> 1:53:01.479 Get it twisted. 1:53:02.760 --> 1:53:06.800 Licensing and like like Damad said, companies categories is expensive. 1:53:06.840 --> 1:53:10.320 We spend closely three hundred and maybe half a million 1:53:10.320 --> 1:53:14.160 dollars a year just protecting our brand around around the world. 1:53:15.000 --> 1:53:17.880 So it's not like you're going to just have your 1:53:19.000 --> 1:53:22.360 brand protected everywhere. Choose where you think your best markets 1:53:22.400 --> 1:53:25.639 will be and grow as you can. You can't protect 1:53:25.680 --> 1:53:27.439 it everyone, you know how you can't protect around the world. 1:53:27.840 --> 1:53:29.639 Remember the show we used to love in limon Color 1:53:30.479 --> 1:53:33.040 In Color, there's a band called in Living Color that 1:53:33.280 --> 1:53:36.639 the rock band. The rock band they in Living Color 1:53:36.640 --> 1:53:39.000 of the TV show didn't want to because they in 1:53:39.120 --> 1:53:42.240 Living Color. They were Entertainment in Limit Call of the 1:53:42.320 --> 1:53:45.759 TV shows Entertainment and Limit Call the TV show didn't 1:53:45.800 --> 1:53:47.320 want to pay and they got into a fight and 1:53:47.360 --> 1:53:49.880 they said we had it first in Limit Call the 1:53:49.920 --> 1:53:52.360 band and they had a fight over the name. 1:53:52.280 --> 1:53:53.560 And that's why they had to cancel. And Love and 1:53:53.600 --> 1:53:57.280 Color Nowhere had to cancel because of that. I'll give 1:53:57.280 --> 1:54:02.439 you another example. Let me give you another example. This 1:54:02.520 --> 1:54:04.360 is legal. This is legal. Eagle thup. 1:54:05.040 --> 1:54:07.439 Our buddies, the ones who created the company Jordash and 1:54:07.520 --> 1:54:09.040 gas and stuff like that, they come to us. 1:54:09.040 --> 1:54:10.160 They had license our ladies. 1:54:10.240 --> 1:54:12.240 They come to us and they show us something and 1:54:12.400 --> 1:54:15.960 it's a two horses, like two horses and I'm like, 1:54:16.400 --> 1:54:19.240 I'm like, what is that. They're like, this is a 1:54:20.200 --> 1:54:23.960 US Polo Association. We've said, well that's Ralph Laurent. Ralph 1:54:24.000 --> 1:54:29.120 la reringuees, you're you're intruding on my mark. We're going 1:54:29.200 --> 1:54:31.599 to take you to court. They go to court. 1:54:32.200 --> 1:54:32.920 Judge looks at. 1:54:32.880 --> 1:54:36.840 Them and goes, all right, when you can no longer 1:54:36.960 --> 1:54:39.120 do business, you're done, get out of here. 1:54:39.680 --> 1:54:42.360 Ralphla Wrengue goes good, seek it out. He says no, Ralph. 1:54:44.760 --> 1:54:48.080 They bought United States Polo Association from the United States 1:54:48.160 --> 1:54:51.160 Polo Associations. It's one hundred years old. Who've been making 1:54:51.240 --> 1:54:55.400 clothes for one hundred years old. They can cancel your mark. 1:54:56.440 --> 1:55:00.280 So what happens now is US Polo is so station 1:55:00.440 --> 1:55:03.440 doesn't have to advertise, market do anything they ever want 1:55:03.520 --> 1:55:08.400 to do. And they do six billion dollars a year. 1:55:09.240 --> 1:55:09.920 People that. 1:55:12.400 --> 1:55:17.320 And lorandas all the advertise ahead, home boy, you can 1:55:17.360 --> 1:55:19.040 play with the judge camp on this floor. 1:55:19.080 --> 1:55:22.480 Whoever has it all the longest they take the same 1:55:22.560 --> 1:55:24.120 they having a seven of all Man. 1:55:24.680 --> 1:55:28.600 Somebody had a lot of things. 1:55:30.280 --> 1:55:32.440 We gotta, I feel like, we gotta dumb it down 1:55:32.520 --> 1:55:39.200 for for Layman's US amazing us like like like does 1:55:39.240 --> 1:55:42.280 a poor man's copyright work in that sense? For for timestamping, 1:55:43.240 --> 1:55:44.800 remember the poor man's copyright you just sent it to 1:55:44.840 --> 1:55:47.280 yourself and that kind of work. 1:55:47.360 --> 1:55:49.560 But not as much anymore because what it happened with 1:55:49.760 --> 1:55:52.680 years ago was there was a guy who looked at 1:55:52.800 --> 1:55:58.680 every type of movie and said, wow, air brakes, Wow 1:55:58.800 --> 1:56:00.920 this that, and sent in a whole bunch of trademarks 1:56:00.960 --> 1:56:05.080 and now earlier on many marks, trademark everything. He saw 1:56:05.080 --> 1:56:07.120 in a movie and he just sent in a letter 1:56:07.160 --> 1:56:12.560 and said, Lightsaber, oh this, And what happened was That's 1:56:12.600 --> 1:56:14.920 why it depends on you're talking about a pattern of 1:56:14.960 --> 1:56:18.440 trademark and or you have the crew that you're actually 1:56:18.600 --> 1:56:21.640 using that. So was he successful that person he was. 1:56:21.760 --> 1:56:24.720 He ended up making billions of dollars off of trademarkting 1:56:24.760 --> 1:56:26.880 thing he saw in every single movie for the next 1:56:26.960 --> 1:56:29.520 fifty years. And no court could see through that through 1:56:29.600 --> 1:56:32.360 that scam. There wasn't a scam at first. The law 1:56:32.520 --> 1:56:34.800 changes against this and that, and that's why you see 1:56:34.880 --> 1:56:38.560 that a lot of brands have expiring patents and trademarks. 1:56:38.560 --> 1:56:41.240 Now there's difference with copyright, there's different trademarks, this with 1:56:41.360 --> 1:56:44.080 patents and everything else. But the bottom line is I've 1:56:44.120 --> 1:56:46.280 seen it even on Shark Tank, one or two of 1:56:46.360 --> 1:56:48.480 my companies on sharks Tank, they could never after all 1:56:48.520 --> 1:56:50.960 the advertising, all the marketing, well that name they had, 1:56:51.000 --> 1:56:53.320 they didn't have to protected somebody else that's cease and desist. 1:56:53.360 --> 1:56:55.280 And they took all the traffic after they got onto 1:56:55.320 --> 1:56:57.320 shark Tank and they made me out. 1:56:58.520 --> 1:56:59.600 So what's the ultimate. 1:56:59.360 --> 1:57:01.960 Detection in your The bottom of the protection is exactly 1:57:02.000 --> 1:57:04.000 what Noria has said in the past, it's to make 1:57:04.080 --> 1:57:07.640 sure that you cross your t's and dot your i's 1:57:07.720 --> 1:57:11.720 and understand the fundamentals of when you build a business, 1:57:11.840 --> 1:57:14.920 that you have your contracts in order. As we talked about. 1:57:15.280 --> 1:57:17.480 You can be in there with the family, but Keith 1:57:17.640 --> 1:57:22.400 knows his deliverables and our deal, Carl knows and I 1:57:22.560 --> 1:57:25.680 know right in every relationship you cannot be fifty to 1:57:25.720 --> 1:57:30.240 fifty one has to make a decision fifty one forty nine. 1:57:30.640 --> 1:57:32.960 You have to have all of your stuff trademark and 1:57:33.040 --> 1:57:37.000 pattern because you know they say that for African Americans 1:57:37.400 --> 1:57:40.480 the number one organization that puts them out of business 1:57:40.520 --> 1:57:45.240 and not intentionally, it's the irs because you don't understand 1:57:45.520 --> 1:57:48.440 what the fundamentals are in the basic of taxes and 1:57:48.560 --> 1:57:50.560 barriers are the things. So if you start off a business, 1:57:51.160 --> 1:57:55.280 you're already African Americans, so you're getting discriminated against. So 1:57:55.360 --> 1:58:00.440 your loans are higher costs, right, plus you're getting paid less. 1:58:01.520 --> 1:58:04.800 And then if your stuff is not in order, well 1:58:04.840 --> 1:58:06.120 the government can't discriminate. 1:58:06.520 --> 1:58:08.200 They just have to do what they have to do. 1:58:08.360 --> 1:58:10.480 So everything from your trade war so that we learned 1:58:10.520 --> 1:58:11.120 this a hard one. 1:58:11.160 --> 1:58:13.840 What you described before is an operational agreement right between, 1:58:14.160 --> 1:58:17.080 it's an operational agreement, a DBA, whatever you want to 1:58:17.160 --> 1:58:20.000 call it. You have to have these things in writing, 1:58:20.080 --> 1:58:21.800 and you had set it in some other past stuff 1:58:21.880 --> 1:58:24.120 that you learn the mistakes you had made. You went 1:58:24.200 --> 1:58:27.720 in and got an attorney, and today you know Rocket 1:58:27.800 --> 1:58:30.400 Lawyer and various other companies. You can look at these 1:58:30.440 --> 1:58:33.440 agreements and get them online, and don't go spend all 1:58:33.440 --> 1:58:35.920 your money with your man who's just giving you advice, 1:58:36.200 --> 1:58:39.080 right right, go online and look at this shit and 1:58:39.240 --> 1:58:42.040 set yourself up from the beginning and then understand how 1:58:42.120 --> 1:58:43.920 to dissolve it and various other things. 1:58:44.480 --> 1:58:47.040 I always say fifty one percent. Try to keep fifty 1:58:47.040 --> 1:58:48.720 one percent and try to be. 1:58:51.440 --> 1:58:55.959 Management hold management position in your company, which means. 1:58:57.360 --> 1:58:59.000 You make to find a call. If you sell it, 1:58:59.040 --> 1:59:01.840 you still run it, no if you if you. 1:59:02.120 --> 1:59:04.480 The bottom line is when there comes a situation where 1:59:04.520 --> 1:59:07.000 the assistant has to be made, you get to final call. 1:59:07.720 --> 1:59:09.720 So that's how do how do equal partners do that? 1:59:09.920 --> 1:59:11.919 You do that in the operational agreements, because. 1:59:11.720 --> 1:59:13.000 An operation agreement could be like this. 1:59:13.720 --> 1:59:17.360 Listen, You're gonna fundel the clothes and I'm gonna be 1:59:17.400 --> 1:59:18.880 able to sell it on. You can never sell it 1:59:18.960 --> 1:59:21.440 to uh, you know, lower end stores than the person 1:59:21.480 --> 1:59:23.080 over here goes. Okay, but if it stays in my 1:59:23.120 --> 1:59:24.960 warehouse ninety days, I can sell it to who I want. 1:59:25.120 --> 1:59:29.280 Okay. You know every agreement can be you know you're 1:59:29.280 --> 1:59:30.240 I'm gonna keep it gully. 1:59:30.520 --> 1:59:33.960 The only reason Food was still around is because Damon 1:59:34.120 --> 1:59:37.160 was able to at that even at their young age, 1:59:38.160 --> 1:59:43.400 negotiated or had advice to negotiate a position where they couldn't. 1:59:43.040 --> 1:59:44.680 Get rid of us investors. 1:59:45.280 --> 1:59:48.320 The bottom line is we're still around because we have 1:59:48.480 --> 1:59:49.040 to be around. 1:59:49.240 --> 1:59:51.200 They wanted to get rid of you. They don't want 1:59:51.760 --> 1:59:54.160 they wanted to open to It was not ignorance, though. 1:59:54.200 --> 1:59:56.400 It was like they were ignoring us for a couple 1:59:56.400 --> 1:59:56.760 of calls. 1:59:56.760 --> 1:59:58.640 And when I finally got on the when when when 1:59:58.640 --> 2:00:00.520 they finally had called us back, I was like, yo 2:00:00.800 --> 2:00:03.840 you and they was like, listen, calm down, We'll do 2:00:03.960 --> 2:00:05.720 a deal that will make sure it's good for you. 2:00:06.720 --> 2:00:08.160 And the funny thing that I brought my mother in 2:00:08.200 --> 2:00:09.600 the room with the deal, and a lot of people 2:00:09.640 --> 2:00:12.320 are laughing. I brought my mother, my mother, my mother, 2:00:12.440 --> 2:00:15.240 but my mother is very brilliant and a lot of us, 2:00:15.400 --> 2:00:17.400 you know, we have significant others, mothers, And I was like, 2:00:18.680 --> 2:00:19.440 so what I brought my mother? 2:00:19.480 --> 2:00:22.320 Why can't she be a brilliant woman? What's wrong with that? 2:00:22.960 --> 2:00:23.120 Right? 2:00:24.000 --> 2:00:25.440 But we have great part of it, But you're right, 2:00:26.040 --> 2:00:28.360 and vice versa. We can't the companies that around because 2:00:28.400 --> 2:00:31.160 they didn't own that company. When that entity decided to 2:00:31.240 --> 2:00:32.400 sell it, they had no says. 2:00:32.440 --> 2:00:34.400 So it's kind of like being a rapper, yo. 2:00:34.440 --> 2:00:36.160 Imagine wink at the deal, don't want to shit out 2:00:37.440 --> 2:00:39.920 and and the wrong people will dangle the wrong things 2:00:39.960 --> 2:00:41.720 in front of your face. And so a lot of 2:00:41.840 --> 2:00:43.400 us are so busy, You've seen it on Sharks Tank. 2:00:43.440 --> 2:00:45.400 They're so busy wanting to do the deal that they're 2:00:45.440 --> 2:00:47.640 not thinking about like what's in for you? 2:00:47.800 --> 2:00:50.200 What's for me? What's the end game? I just I 2:00:50.280 --> 2:00:51.680 just want to get it past this point. 2:00:52.280 --> 2:00:55.080 And as us as African Americans who don't come from wealth, 2:00:55.680 --> 2:00:58.240 we often are just so happy that somebody that the 2:00:58.360 --> 2:01:00.720 hustle may be over and would get to this point 2:01:00.760 --> 2:01:04.000 that we don't look backwards that like how did I 2:01:04.040 --> 2:01:04.400 get here? 2:01:04.480 --> 2:01:05.360 And what could I risk? 2:01:06.560 --> 2:01:06.760 You know? 2:01:07.160 --> 2:01:07.200 What? 2:01:07.320 --> 2:01:16.320 Am I giving up? The bootlegging? How bad was that 2:01:16.920 --> 2:01:18.280 at one point bad. 2:01:19.000 --> 2:01:21.720 The bottom line, we was hot, so it was on 2:01:21.800 --> 2:01:23.920 the one on one end of the spectrum. It was 2:01:24.560 --> 2:01:26.960 a blessing because you that hot. So how is it 2:01:27.000 --> 2:01:27.400 a blessing? 2:01:27.560 --> 2:01:38.680 Explained? It was because that guy. But the botom line, 2:01:38.680 --> 2:01:46.760 if you hot, people bless you, that wasn't the blessing. 2:01:46.800 --> 2:01:48.960 But the bottom line is they stopped. When did they 2:01:48.960 --> 2:01:51.760 stop bootlegging us? They never did. 2:01:52.080 --> 2:01:54.760 So the bottom line is that part we said when 2:01:54.800 --> 2:01:57.880 they stopped bootlegging us, that was the problem because that 2:01:57.920 --> 2:01:58.800 we weren't hot no more. 2:02:00.040 --> 2:02:02.880 You think you can get Lituis baton anywhere in the streets, right, 2:02:03.440 --> 2:02:06.320 but you know there's no one when people bootleg you. 2:02:06.360 --> 2:02:09.680 There's no one bootlegging there is. The factory you're working 2:02:09.720 --> 2:02:11.800 with is making an extra ten million. 2:02:12.160 --> 2:02:15.800 They make it extra if you on the twelve jeans 2:02:16.360 --> 2:02:20.240 or twenty like as rappers, we just think is Muhamma 2:02:20.280 --> 2:02:21.360 from one and twenty fifty. 2:02:22.960 --> 2:02:26.120 The fact they're recording your real records, right, they're duplicating. 2:02:26.280 --> 2:02:30.160 That's what they're saying. You tell me ignoring this as 2:02:31.480 --> 2:02:36.880 twenty eighth the street. Yes, he said yo, he said, 2:02:37.040 --> 2:02:38.440 you know, he said yo. 2:02:38.720 --> 2:02:41.720 Literally, I hire some correction officers to go down there 2:02:41.720 --> 2:02:44.160 and take our bootleg and stuff down on twenty eighth Street. 2:02:44.240 --> 2:02:48.560 I'm like, okay, cool, get out stuff. Half an hour later, YO, 2:02:49.160 --> 2:02:52.400 come get me, come help us out. They gotta surround it. 2:02:53.200 --> 2:02:59.840 So he said, I feel like this is apt. Said, YO, 2:03:00.560 --> 2:03:03.720 we gotta go with guys. Man. They down on twenty 2:03:03.800 --> 2:03:06.960 eighth Street. We go down there, We go down there. 2:03:07.880 --> 2:03:10.120 My cousin is down there, and one of our other 2:03:10.160 --> 2:03:11.160 boys is down there. 2:03:11.440 --> 2:03:13.440 Cousin bag No. 2:03:13.880 --> 2:03:15.960 So you keep saying that I told you that not 2:03:16.080 --> 2:03:20.680 the story, But listen, stay down there with two hundred 2:03:20.680 --> 2:03:22.640 and fifty people, at least two hundred three hundred people 2:03:22.680 --> 2:03:27.520 surrounding them. My dumb ass go over there because my 2:03:27.600 --> 2:03:30.080 cousin over there. I got to go make sure he's straight. 2:03:31.320 --> 2:03:32.879 I don't know what happened to them, but I ain't. 2:03:32.720 --> 2:03:39.600 Never looked back. Apparently not going on. Goes over there. 2:03:39.760 --> 2:03:43.879 Next thing, you know, this rocks a bottle of water America. 2:03:44.440 --> 2:03:49.760 You got you know, I'm telling you that record. He 2:03:49.880 --> 2:03:52.560 jumping around, and I'm gonna tell you the story. He's right. 2:03:52.880 --> 2:03:55.640 So what happened we have so we have about twenty 2:03:56.080 --> 2:03:57.200 duty correcting. 2:03:57.480 --> 2:04:00.160 We go down twenty eight seventh Street everywhere, every wait 2:04:00.240 --> 2:04:03.000 coming out of that buildings rebidelities because we we we 2:04:03.240 --> 2:04:04.480 start packing up about. 2:04:04.320 --> 2:04:05.680 Two three trucks. We have the woman. 2:04:06.040 --> 2:04:08.960 We have an order that says you're supposed to surrender, 2:04:09.160 --> 2:04:12.520 surrender these goods because they're all counterfeit. We're packing up 2:04:12.560 --> 2:04:15.360 the trucks. Something goes bad in that building and just 2:04:15.480 --> 2:04:19.280 like uptown, these people all start pouring out. I'm like, 2:04:19.560 --> 2:04:22.040 I'm like, yo, Keith, we in the Empire, Sam, that's 2:04:22.080 --> 2:04:24.080 where our offices. I said, come down about we need 2:04:24.160 --> 2:04:26.280 somebody to help drive the truck. Keith is like, I 2:04:26.760 --> 2:04:28.040 got you coming down. 2:04:28.880 --> 2:04:29.960 We are twy regular. 2:04:31.040 --> 2:04:34.560 These dudes are coming out of the building direct correct 2:04:34.640 --> 2:04:35.200 off the pools. 2:04:35.240 --> 2:04:36.839 Gun Yo, free their. 2:04:36.840 --> 2:04:52.240 Dude, Like Arnold Swart Nagas said, shoot me, dude, he's 2:04:52.280 --> 2:04:52.920 doing all this ship. 2:04:52.920 --> 2:04:54.840 I'm like, yo, keep were saying these dudes with gunny 2:04:54.840 --> 2:04:55.880 big dude, let's get out of here. 2:04:56.080 --> 2:05:21.360 No, no, no, I'm gonna keep it real, yo. 2:05:22.480 --> 2:05:23.280 That's what happened. 2:05:23.320 --> 2:05:25.400 Yeah, I went down there and help my people's man. 2:05:25.520 --> 2:05:28.320 That's how I built man went down. I went that 2:05:28.480 --> 2:05:33.120 by no problem. Yeah, the fifty two victims. 2:05:34.840 --> 2:05:41.680 I got this big dude Talban sip anyway, the Angel 2:05:41.720 --> 2:05:42.400 of the Crane. 2:05:42.200 --> 2:05:47.760 Right when I was crazy. I'm gonna tell you it 2:05:47.800 --> 2:05:48.120 was crazy. 2:05:48.160 --> 2:05:50.720 The dude that hit me. I was I was handing 2:05:51.280 --> 2:05:53.960 the woman. I was handling my business and everybody else. 2:05:54.000 --> 2:05:56.640 I was handling my business and I went to step 2:05:56.720 --> 2:05:58.880 back and you know that turn where you step back 2:05:58.920 --> 2:06:01.280 and then you go to turn. Yo, this dude called 2:06:01.280 --> 2:06:02.680 me from the bat. I didn't even see him. 2:06:03.120 --> 2:06:04.280 Boom. He hit me right. 2:06:05.400 --> 2:06:08.280 So I go down like this and my head come 2:06:08.360 --> 2:06:10.120 back up and he hit me on the other side 2:06:11.200 --> 2:06:12.760 my feet, my feet. 2:06:12.600 --> 2:06:17.520 Just start moving like what hit me? So I'm over 2:06:17.600 --> 2:06:17.920 here and. 2:06:18.000 --> 2:06:18.800 I turned around. 2:06:19.680 --> 2:06:20.920 They through like six seven. 2:06:21.040 --> 2:06:23.320 He got on the I'll never forget, I swore to gone. 2:06:23.640 --> 2:06:25.640 Then he got on a yellow gold gym T shirt. 2:06:27.080 --> 2:06:31.800 You know they got. He got on something. He got 2:06:31.880 --> 2:06:33.879 on some ass jeans. 2:06:34.840 --> 2:06:36.760 He look like you're playing for the pocket pool with 2:06:36.840 --> 2:06:45.040 his cowboy I'm looking at him. He's dude from from 2:06:45.120 --> 2:06:47.600 over there somewhere. I never see him dressed like that. 2:06:47.680 --> 2:06:50.480 I never see I swear to I looked at it. 2:06:50.520 --> 2:06:53.240 I said, oh man, he didn knocked me out, and yo, 2:06:53.360 --> 2:06:54.760 look like he be in the gym all day. 2:06:55.600 --> 2:06:57.960 So what eye? One eye bloodshot red? 2:06:58.200 --> 2:07:00.560 So I wanta fight now because I'm like, okay, let's 2:07:00.560 --> 2:07:02.080 get it on it. You can't knock me out and 2:07:02.280 --> 2:07:02.640 prove that. 2:07:03.680 --> 2:07:04.000 Let's go. 2:07:04.680 --> 2:07:07.320 Then his little minions start coming, all the little millions. 2:07:08.000 --> 2:07:12.720 I'm like, oh, man, I see a bend down, clothes everything. 2:07:12.880 --> 2:07:12.960 Yo. 2:07:13.000 --> 2:07:14.560 I run down the block. I said, I'll get my 2:07:14.640 --> 2:07:16.800 back to this man and I'm good. I turn around 2:07:16.840 --> 2:07:19.200 and I turned like twenty people like just swinging. 2:07:19.600 --> 2:07:23.440 I go down. They start stomping and kicking. Next thing 2:07:23.520 --> 2:07:25.400 I know police. It was like a riot. Bro. 2:07:25.560 --> 2:07:28.200 It was like two hundred police out there. Everything. They 2:07:28.280 --> 2:07:29.960 come lock and put the handcuffs on me. 2:07:30.400 --> 2:07:33.120 I went straight, Hollywood. I don't know why, man, I 2:07:33.280 --> 2:07:33.880 just came down. 2:07:34.000 --> 2:07:37.000 Yeah, straight Hollywood. They took me out of handcuffs. 2:07:37.000 --> 2:07:45.800 I go back. These niggas in all happened to your son? 2:07:47.160 --> 2:07:51.320 I told you to go over there. I'm like this, yo, 2:07:51.480 --> 2:07:56.520 But it was crazy, man. They just why they want 2:07:56.560 --> 2:08:00.000 to fight, y'all because everybody stole the would make a 2:08:00.200 --> 2:08:03.040 lot of money from counterfeit goods. We had permissions to 2:08:03.080 --> 2:08:04.760 go confiscate those goods, and. 2:08:10.440 --> 2:08:13.240 They started pocketing they went and oh, boy was behind 2:08:13.280 --> 2:08:15.360 the behind the curtain, like yo. 2:08:15.920 --> 2:08:18.440 There's an organized system out there, and they got downstairs 2:08:18.480 --> 2:08:19.120 with a rag. 2:08:19.000 --> 2:08:21.200 A lot of money. Count Counterfeit is a huge business. 2:08:21.320 --> 2:08:24.320 So to say about the counterfeiting stuff. 2:08:26.120 --> 2:08:29.640 Factory is running ten million more throwing it off the back. 2:08:30.320 --> 2:08:34.480 Another another factory competing is making more goods. Then you 2:08:34.600 --> 2:08:37.400 got people who bring in a million white T shirts 2:08:37.400 --> 2:08:39.440 and they got a line going like this, and they're going, 2:08:40.240 --> 2:08:46.360 Tommy fool Nikena. 2:08:44.760 --> 2:08:46.160 Is coming from all places. 2:08:46.320 --> 2:08:49.200 And when you spend all your money and time trying 2:08:49.240 --> 2:08:51.200 to fight it, you can't even put a dent in it. 2:08:51.480 --> 2:08:54.000 But when you look at somebody like Louis Vuitton, who's 2:08:54.200 --> 2:08:58.760 the biggest company in the world LVMH, they're counterfeited all day. 2:08:58.920 --> 2:09:01.800 And actually a lot of the people buying the account 2:09:01.800 --> 2:09:05.200 if it, would never touch the brand anyway because they 2:09:05.240 --> 2:09:06.560 don't have the money for it. 2:09:07.200 --> 2:09:10.160 They don't have two thousands. That's the moral of the story. 2:09:10.200 --> 2:09:14.640 The moral you can't you cannot, you cannot stop. 2:09:15.120 --> 2:09:18.240 What you can do is make your your your goods 2:09:18.840 --> 2:09:21.720 quality that different from that, and you can. 2:09:21.880 --> 2:09:22.760 That's what helped us out. 2:09:22.880 --> 2:09:25.040 And it kind of sucks to say that you're Louis 2:09:25.560 --> 2:09:27.960 and your price point is up here, and the regular 2:09:28.000 --> 2:09:30.200 folks can't get get it, so they have to go 2:09:30.400 --> 2:09:30.880 boot leg. 2:09:31.120 --> 2:09:31.800 That kind of sucks. 2:09:31.880 --> 2:09:34.000 That's that happened because what happened when we grew up 2:09:34.000 --> 2:09:36.760 as kids, Remember we can wear a blank shirt and 2:09:37.000 --> 2:09:38.960 not get full, you know, and now whatever when you 2:09:39.080 --> 2:09:41.760 started to when you started to you know, all the 2:09:41.840 --> 2:09:44.640 brand and labels, and we became so labeled conscious. You 2:09:44.720 --> 2:09:47.400 couldn't go to school without something on right, right, absolutely, 2:09:48.400 --> 2:09:50.440 And that's what it is. So you know, it is 2:09:50.480 --> 2:09:53.320 a compliment, but it's a challenge. Is something that you 2:09:53.760 --> 2:09:55.600 you would have to spend a lot of your profit 2:09:55.920 --> 2:09:57.680 going after Sun stopped. 2:09:57.600 --> 2:10:01.160 Your ship bout leg all over the street. You're doing 2:10:01.240 --> 2:10:05.680 something right, yeah, but as they stop you doing something wrong. 2:10:06.160 --> 2:10:08.200 But let me ask you, because we spoke about it 2:10:08.240 --> 2:10:11.280 a little bit earlier. I had just went to Paris, right, 2:10:11.920 --> 2:10:15.720 and one thing that I noticed is it seems like 2:10:16.280 --> 2:10:19.120 if Louis doesn't sell the ship, they give it away, 2:10:20.280 --> 2:10:24.920 give it away, they burn it. Right. 2:10:25.120 --> 2:10:28.960 You'll never see Louis on discount. Oh no, I never did. 2:10:29.400 --> 2:10:35.440 But I remember times of me looking at seeing ladies 2:10:35.720 --> 2:10:41.000 with Louis garbage bags and everything with I'm about bums 2:10:41.040 --> 2:10:43.600 out there, like out there and I'm looking and I 2:10:43.720 --> 2:10:45.720 could almost tell the real Louis. 2:10:45.800 --> 2:10:46.520 Or the fake Louis. 2:10:46.560 --> 2:10:49.280 I could almost tell everybody got Louis out there, And 2:10:49.280 --> 2:10:51.360 there's no way everyone is rich out there? 2:10:52.640 --> 2:10:56.200 Is it easier for it to be like that, like 2:10:56.640 --> 2:10:57.320 just in New York? 2:10:57.400 --> 2:10:59.760 Because you know Foo Boo was the New York based brand, 2:11:00.000 --> 2:11:02.000 and say, you know what, fuck it instead of y'all 2:11:02.040 --> 2:11:04.120 bootlegging my ship, why don't we just give it to. 2:11:04.200 --> 2:11:09.839 Y'all at the law price that that devalues. 2:11:10.080 --> 2:11:12.520 But but the bottom line is a deep values the 2:11:12.600 --> 2:11:15.360 brain you and because you got remember you selling to 2:11:15.440 --> 2:11:18.040 Macie's at certain price, they got to keep that certain 2:11:18.040 --> 2:11:20.440 price and make their margins. If you got somebody right 2:11:20.520 --> 2:11:21.760 outside in the street. 2:11:21.880 --> 2:11:23.600 Like when he was a retailer, why would he then 2:11:23.680 --> 2:11:25.360 invest in buy it? Yeah? 2:11:26.080 --> 2:11:29.680 Yeah, And I would think that that would be easier, 2:11:29.840 --> 2:11:32.720 right to like stop the bootlegger. It's like, you know 2:11:32.800 --> 2:11:34.800 what you got it, let me give you the real 2:11:34.880 --> 2:11:36.080 ship at a discount. 2:11:36.720 --> 2:11:42.160 Definitely that they getting it is you can't even less production. 2:11:42.480 --> 2:11:43.240 We put in too much. 2:11:45.600 --> 2:11:48.240 I'm imagining you have to equate all of that into 2:11:48.360 --> 2:11:51.600 the business model. And you know the thing in our 2:11:51.680 --> 2:11:55.120 world of that is people taking our content, ripping it 2:11:55.400 --> 2:11:58.360 and posting it and monetizing. Yeah, and we have to 2:11:58.600 --> 2:12:01.520 play a game of whack them all to say no copyright, copyright, 2:12:01.520 --> 2:12:02.000 car and you. 2:12:02.080 --> 2:12:04.440 Can't you can't really get Anyboddy. You can't stop. You 2:12:04.520 --> 2:12:05.000 can't stop. 2:12:05.440 --> 2:12:07.960 And at the end, if you're popping, you kind of 2:12:08.000 --> 2:12:10.960 want that to happen because the minute you're not popping. 2:12:10.840 --> 2:12:14.880 They're not gonna. It's the same thing. Yeah, it's like 2:12:14.960 --> 2:12:15.680 a double edged on. 2:12:15.840 --> 2:12:16.360 It is, it is. 2:12:16.680 --> 2:12:17.240 It's crazy. 2:12:17.680 --> 2:12:21.160 What's one thing besides besides twenty eighth street shit, But 2:12:21.640 --> 2:12:24.080 what's one thing that it was pretty wild man by 2:12:25.560 --> 2:12:29.600 You wish you could? You wanted to do as as Fooble? 2:12:30.720 --> 2:12:32.720 One thing I wish I want to do as foodball. 2:12:32.760 --> 2:12:32.960 We do. 2:12:33.160 --> 2:12:33.360 We do. 2:12:33.520 --> 2:12:36.000 Like if you something like a mistake that you made 2:12:36.320 --> 2:12:39.200 that you wish that that you could you could, you 2:12:39.240 --> 2:12:39.880 could do over. 2:12:40.720 --> 2:12:44.520 I would go and do the one or six and 2:12:44.640 --> 2:12:47.680 park job I got off. It was supposed to be 2:12:47.800 --> 2:12:48.280 me and free. 2:12:48.880 --> 2:12:51.880 Wow, you're supposed to be Bobby Brown early. You're supposed 2:12:51.880 --> 2:12:52.000 to be. 2:12:52.320 --> 2:12:56.560 Earlier early, but I told I chose, you know it 2:12:56.640 --> 2:12:58.720 with the time frame for me that we were just 2:12:58.800 --> 2:13:01.240 building Fooble and I was from we used to go 2:13:01.320 --> 2:13:04.200 to work from like ten to eight. B T wanted 2:13:04.240 --> 2:13:07.160 me from eleven to seven. So I was like, well, damn, 2:13:07.200 --> 2:13:08.440 how do I Well. 2:13:08.360 --> 2:13:10.200 I mean, couldn't have worked for the brand as well 2:13:10.240 --> 2:13:11.840 for you. I don't really remember that. 2:13:14.200 --> 2:13:18.240 It could have, but I just chose not to do 2:13:18.440 --> 2:13:21.000 it and stay with my dudes. And you know, but 2:13:21.160 --> 2:13:24.040 if I had the chance all over again, I definitely. 2:13:25.440 --> 2:13:29.920 Away us. Are you kidding me? We could have taken 2:13:30.000 --> 2:13:30.360 that out of. 2:13:30.400 --> 2:13:37.000 Distribution, but I didn't want to, Like, we was building 2:13:37.080 --> 2:13:40.440 something and we've been working so long, so now when 2:13:40.480 --> 2:13:44.520 we made it, then it's like it's easier be I'm 2:13:44.520 --> 2:13:47.600 gonna get secondhand knowledge, but I'm not gonna get that 2:13:47.800 --> 2:13:51.640 feeling that we were doing it together. And that's why 2:13:51.640 --> 2:13:53.040 I kind of say, you know what, I'm gonna stick 2:13:53.080 --> 2:13:55.960 with my guys and patched that up, you know what 2:13:55.960 --> 2:13:58.200 I'm saying. And plus the money was good at that time. 2:13:58.640 --> 2:14:02.560 We were taken, so it was good. But I wish 2:14:02.600 --> 2:14:04.840 I could have. I wish I could have did that 2:14:04.960 --> 2:14:07.280 because then I would have played it for out advantage, 2:14:07.360 --> 2:14:07.880 you know what I'm. 2:14:07.720 --> 2:14:11.040 Saying, Yeah, because you would have been essentially helping the brand. 2:14:11.320 --> 2:14:13.600 Yeah, you know that. 2:14:13.800 --> 2:14:17.200 I didn't have that knowledge back then, but couple years 2:14:17.240 --> 2:14:21.560 later I was like, damn, yeah, you know I can 2:14:21.640 --> 2:14:21.920 see that. 2:14:22.000 --> 2:14:24.280 Now because and especially if you would have been wearing 2:14:24.320 --> 2:14:26.160 football every day or it just totally made sense. 2:14:26.960 --> 2:14:30.000 So what's the one thing that you would think that 2:14:30.240 --> 2:14:32.800 you you would do time? 2:14:32.920 --> 2:14:36.240 I think because I was always one that really felt 2:14:36.880 --> 2:14:40.560 that food could exist in different areas in the industries. 2:14:42.520 --> 2:14:48.080 But I think that moving into more investments earlier, when 2:14:48.120 --> 2:14:52.560 you really had the resources to do it earlier, I 2:14:52.640 --> 2:14:54.760 think time I would have gave myself a little bit more. 2:14:54.840 --> 2:14:56.480 I would have acted earlier, and when it come to 2:14:56.560 --> 2:15:01.480 real estate, when it come to acquiring another company, use 2:15:01.560 --> 2:15:02.680 no resources sooner. 2:15:03.280 --> 2:15:06.920 Other than that, though, I think that we only a 2:15:07.000 --> 2:15:09.920 thirty year old company. Companies been around for hundred. 2:15:10.960 --> 2:15:12.600 But then there's some companies have been been around for 2:15:12.640 --> 2:15:15.880 no years, right, and they out they got companies. 2:15:17.040 --> 2:15:20.560 Was our ability to stay here. So now I think 2:15:20.600 --> 2:15:22.880 it's a great time for us to really move into 2:15:22.960 --> 2:15:27.120 these places and deal with I didn't know about investment 2:15:27.200 --> 2:15:30.000 capital groups, the investment bankers and all these things like that. 2:15:30.520 --> 2:15:32.760 I know that our brand now can be leveraged in 2:15:32.880 --> 2:15:36.000 these arenas to bring it this revenue to do these things. 2:15:36.080 --> 2:15:38.280 So I would have liked to do it earlier, but 2:15:38.360 --> 2:15:40.200 I think right now it's a great time to do it. 2:15:42.240 --> 2:15:46.040 And of cool as Fooble, I someonet agree with Carl, 2:15:46.120 --> 2:15:49.720 because you know, I didn't have financial intelligence, none of 2:15:49.800 --> 2:15:50.240 us stadium. 2:15:50.240 --> 2:15:52.240 For the first I was on. 2:15:52.280 --> 2:15:56.560 Bankrupt twice before we had Fuoble, and once when we 2:15:56.640 --> 2:15:58.880 had Fooble. When I made the first bulk of money 2:15:59.000 --> 2:16:05.360 in Fuble, you know, I spent it and straight up 2:16:05.880 --> 2:16:08.480 and again I spent this but I didn't even spend 2:16:08.480 --> 2:16:09.440 it on the straight laverage. 2:16:09.480 --> 2:16:10.840 I just didn't know how money worked. 2:16:11.400 --> 2:16:13.839 And the biggest thing in this world or in this country, 2:16:13.960 --> 2:16:16.600 the way that you get wealthy in this country is 2:16:16.720 --> 2:16:17.960 to understand. 2:16:17.760 --> 2:16:20.200 Tax codes, tax and what to do. 2:16:20.320 --> 2:16:22.800 And what I learned later on on is that as 2:16:22.840 --> 2:16:24.520 I was running the company, and we have great partners 2:16:24.520 --> 2:16:26.520 and distributors who were trying to teach it to me. 2:16:27.640 --> 2:16:30.760 But as a young man coming into money, where I 2:16:30.840 --> 2:16:32.520 started really making my money is all the things I 2:16:32.600 --> 2:16:35.440 bought with all the homes, all everything else. Later on 2:16:35.640 --> 2:16:37.720 when I get rid of it in six and money 2:16:37.760 --> 2:16:39.440 that I kind of put away a little bit in 2:16:39.520 --> 2:16:46.360 investment that scaled crazy and I had seven times that 2:16:46.480 --> 2:16:51.840 amount prior that I blew. And so you look as 2:16:51.920 --> 2:16:54.400 I talked to a lot of billionaires and people we know, 2:16:55.040 --> 2:16:57.320 you'll look at a billionaire and a billionaire wild and 2:16:57.680 --> 2:17:00.480 then these always walk around those old scale path you 2:17:00.480 --> 2:17:02.240 remember those things that those school, those paths were on 2:17:02.240 --> 2:17:03.120 the school that black and white. 2:17:03.120 --> 2:17:04.720 You fill out, you got to fill out the cover. 2:17:05.200 --> 2:17:06.840 I just always said, like a billion of friends, like 2:17:06.879 --> 2:17:08.760 even Mark Cuban, I'll be like, what are you writing down? 2:17:09.760 --> 2:17:11.279 I just heard about a new tax cold. 2:17:11.280 --> 2:17:12.240 That many billionaire friends. 2:17:13.160 --> 2:17:15.520 You know, I've been watching enough and we've been watching 2:17:16.080 --> 2:17:18.560 not even billion they were right down, they were right down. 2:17:18.560 --> 2:17:19.480 So what do you left? 2:17:19.920 --> 2:17:22.160 What are you writing down? Oh well, I just heard 2:17:22.160 --> 2:17:24.720 about this new tax code. So just give you a 2:17:24.760 --> 2:17:27.440 quick example. You know, two years ago when COVID happened, 2:17:27.520 --> 2:17:30.520 right when we were getting out of COVID, uh, the 2:17:30.600 --> 2:17:32.640 IRIS had passed with that COVID act that if you 2:17:32.720 --> 2:17:35.760 go to a restaurant and you support a restaurant for 2:17:35.800 --> 2:17:38.360 a business meal, that's a one hundred per tax right off. 2:17:39.080 --> 2:17:40.119 Make it a way I was at. 2:17:41.760 --> 2:17:41.800 Me. 2:17:42.040 --> 2:17:43.760 Let me, let me show you how the tax code works, 2:17:44.680 --> 2:17:45.320 or the time work. 2:17:45.440 --> 2:17:48.240 If you go to a hotel at that time and 2:17:48.400 --> 2:17:51.520 you put your food on the key on the room 2:17:51.600 --> 2:17:54.400 key at the hotel, that's only fifty percent right off 2:17:54.400 --> 2:17:56.240 because it's under the hotel. But if you took out 2:17:56.240 --> 2:17:58.840 your credit cards separately and laid it down on the restaurant, 2:17:58.920 --> 2:18:01.520 one hundred percent right off. So you just probably realized, 2:18:01.560 --> 2:18:08.680 you you probably realized that if you spent yesterday, it's about. 2:18:17.160 --> 2:18:19.880 No. No, But you got the point right there. 2:18:20.560 --> 2:18:22.520 When I first and we first made money and we 2:18:22.560 --> 2:18:24.400 were talking, we were just like we were so happy 2:18:24.440 --> 2:18:25.199 were making money. 2:18:25.680 --> 2:18:27.920 The accountants don't tell us that because they think we 2:18:28.120 --> 2:18:30.000 know they're just trying to do it. 2:18:30.120 --> 2:18:32.120 And then because you know when when all of us 2:18:32.160 --> 2:18:35.520 talk about accounting and so yeah, I get glossy, oh am, 2:18:35.560 --> 2:18:36.560 I going on extension? 2:18:36.680 --> 2:18:37.360 What are you talking? We? 2:18:37.560 --> 2:18:40.160 I never said what's up? And they never said hey, 2:18:40.280 --> 2:18:42.000 what did? They used to say something like hell, you 2:18:42.080 --> 2:18:43.959 need to know. I'm like whatever I'm. 2:18:43.840 --> 2:18:46.640 Putting business spends on personal cards. So when I talked 2:18:46.640 --> 2:18:47.200 to billionaire. 2:18:47.480 --> 2:18:51.320 When really wealthy people, they go, listen, I made a 2:18:51.360 --> 2:18:53.520 half a billion dollars this year of five hundred million 2:18:53.520 --> 2:18:55.800 dollars in my businesses this year. Now I can either 2:18:55.920 --> 2:18:59.480 be under these tax implement implementation. I can't even say 2:18:59.520 --> 2:19:02.959 the word implications, and you have yeah, yeah, exactly. 2:19:03.080 --> 2:19:05.320 But I'm just like me. 2:19:05.959 --> 2:19:08.680 But they said, if I do a half a billion 2:19:08.720 --> 2:19:10.720 dollar five hundred million dollars, I can need to spend 2:19:10.800 --> 2:19:13.200 two hundred and fifty million dollars and give that back 2:19:13.240 --> 2:19:16.080 to the irs. I can try to start a new business, 2:19:16.720 --> 2:19:19.000 or I can try to save as much taxes legally, 2:19:19.160 --> 2:19:21.920 where I only give them back one hundred and fifty 2:19:22.120 --> 2:19:26.520 and I keep whatever right I want to. I already 2:19:26.720 --> 2:19:30.080 made the money. Why am I paying it in taxes? 2:19:30.120 --> 2:19:32.720 If I utilize these tax codes. You want me to 2:19:32.800 --> 2:19:36.480 start a new business, getting new employees, hopefully marketed, maybe 2:19:36.600 --> 2:19:37.760 make money, or. 2:19:37.840 --> 2:19:40.480 Instead of paying instead of paying two to fifty, I 2:19:40.600 --> 2:19:42.120 paid I made one hundred. 2:19:43.160 --> 2:19:45.200 It's not about how much you make, it's how much 2:19:45.240 --> 2:19:47.520 you retain and when you have businesses and stuff like that. 2:19:47.640 --> 2:19:51.439 And earlier on fooboo days, the money in the operation 2:19:51.560 --> 2:19:54.400 has called said to acquire more stuff and do more things. 2:19:54.640 --> 2:19:57.360 Three hundred and fifty million dollars running through a system. 2:19:57.440 --> 2:20:00.879 Let's say we're distributing twenty thirty million of that a year, 2:20:01.280 --> 2:20:03.800 and we're paying fifteen million in taxes. We could have 2:20:03.840 --> 2:20:07.800 maybe paid five million in taxes and taken that other 2:20:07.879 --> 2:20:10.280 taking out of the ten rolled it into the business. 2:20:10.320 --> 2:20:13.240 It's almost like somebody here, anybody who knows real estate. 2:20:13.640 --> 2:20:16.960 If you sit there and buy a certain sell a 2:20:17.000 --> 2:20:19.880 certain property, if you do a ten twenty one exchange 2:20:19.959 --> 2:20:22.879 or something like that, you don't have you right if 2:20:22.959 --> 2:20:25.640 you have stocks right now, if you sell your if 2:20:25.680 --> 2:20:28.960 you went into Apple and you sell your stock and 2:20:29.400 --> 2:20:30.920 it went up two times and last I don't know 2:20:30.959 --> 2:20:33.360 how many. If you sell it under a year, you 2:20:33.560 --> 2:20:37.280 pay a normal tax, right forty five fifty percent. If 2:20:37.280 --> 2:20:39.440 you sell it in a year and a day, you 2:20:39.560 --> 2:20:43.160 pay only twenty percent. Because that's capital gains. All these 2:20:43.400 --> 2:20:47.040 are just basic fundamentals. That is, African Americans and yellow 2:20:47.240 --> 2:20:49.840 and black people and brown people, a lot of us 2:20:49.879 --> 2:20:52.920 don't understand that's where the difference of wealth is. Because 2:20:52.920 --> 2:20:56.040 if you do that over twenty years, and if I 2:20:56.040 --> 2:20:58.600 would have learned that earlier, when I had when we 2:20:58.720 --> 2:21:01.920 had Foo, well we could have been LVM as as 2:21:01.959 --> 2:21:02.560 well as you. 2:21:02.560 --> 2:21:04.480 Know this is you know in public and all these 2:21:04.520 --> 2:21:07.440 other things that we just understand that it's always about. 2:21:07.560 --> 2:21:09.600 And the people who have this knowledge are willing to 2:21:09.720 --> 2:21:10.000 tell you. 2:21:11.640 --> 2:21:13.480 We're just so busy trying to buy cause when we 2:21:13.520 --> 2:21:15.920 were kids that we didn't know any better. 2:21:16.680 --> 2:21:20.200 But the like, the good side of it is we 2:21:20.480 --> 2:21:24.080 have going through that Foo is still here. I still 2:21:24.120 --> 2:21:25.199 have a consumer. 2:21:24.840 --> 2:21:28.120 Base, and I think even now the meeting of Fubo 2:21:28.520 --> 2:21:31.600 is bigger than when we started, so leveraging that I 2:21:31.720 --> 2:21:34.040 think going forward and dealing with the knowledge that we 2:21:34.160 --> 2:21:38.480 have and dealing with real bankers and investment groups and 2:21:38.600 --> 2:21:39.600 really bringing in. 2:21:40.440 --> 2:21:43.840 No saying projects that's going to last a lifetime. We 2:21:43.920 --> 2:21:45.560 should have had a billion dollar fund. 2:21:45.680 --> 2:21:49.680 Fool to acquire and or partner with all emerging brands 2:21:49.760 --> 2:21:53.320 in any category and give them our back end. And 2:21:53.520 --> 2:21:55.880 thank god and our partners ended up showing us and 2:21:55.920 --> 2:21:58.240 we learned off each other because once I started learning this, 2:21:58.800 --> 2:21:59.720 I got so excited. 2:21:59.760 --> 2:22:01.520 I was talking about so much on television. 2:22:01.600 --> 2:22:03.080 Some guy Nam Mark when they called me from Shark 2:22:03.320 --> 2:22:06.160 and said, Yo, you know about some stuff that people 2:22:06.200 --> 2:22:08.680 don't know, but it was exciting when we learned it, 2:22:08.959 --> 2:22:10.959 you know, And and that's why we're still here and. 2:22:11.000 --> 2:22:13.160 An emerging I mean, I'm sure you guys have probably 2:22:13.240 --> 2:22:15.080 done this, but in emerging markets as well. 2:22:15.520 --> 2:22:18.600 Yeah. Absolutely, yeah, like out of the out of this country. 2:22:18.640 --> 2:22:21.880 I went to South Africa and their street where brands 2:22:21.920 --> 2:22:23.240 are out of control. 2:22:23.760 --> 2:22:25.000 In South Africa, right, Yeah. 2:22:25.360 --> 2:22:27.800 Yeah, it's like I said, it's it's unlimited. 2:22:27.920 --> 2:22:30.280 It's just really growing at a scale that you can 2:22:30.440 --> 2:22:33.160 control and not doing too much too soon. 2:22:33.560 --> 2:22:35.959 I met Nelson Mandela in South Africa. 2:22:36.560 --> 2:22:40.400 Yeah, building the food store in the most really, that's 2:22:40.879 --> 2:22:41.440 we got stored. 2:22:41.640 --> 2:22:46.360 Wait what got Africa? That's an ill part of the story. Man, 2:22:46.520 --> 2:22:48.600 We went to Africa. You had a food store in 2:22:48.720 --> 2:22:49.320 South Africa? 2:22:49.400 --> 2:22:49.560 Yeah. 2:22:51.160 --> 2:22:58.680 Earlier we are doing the whole parties and all that. 2:22:59.480 --> 2:23:01.280 That's like that's like there and what that's like New 2:23:01.360 --> 2:23:02.959 York City and then the license. 2:23:03.000 --> 2:23:04.920 He was like, oh, just cover the plom and know 2:23:05.040 --> 2:23:06.960 some Mendula's people you want to meet y'all. I'm like, 2:23:08.600 --> 2:23:11.160 come on, bro, don't play with me like that. And 2:23:11.280 --> 2:23:13.560 he was like no, I'm serious. We went to go 2:23:13.680 --> 2:23:16.720 meet him somehow somewhere he had to go fly out 2:23:16.760 --> 2:23:18.560 to meet the dignitary. They called us, Oh, he's not 2:23:18.600 --> 2:23:20.360 gonna be able to meet you. I'm like, we was 2:23:20.520 --> 2:23:25.800 just closed. We went the rest of the trip, did 2:23:25.840 --> 2:23:27.960 our thing. Two three days. Lady calls us back and 2:23:28.040 --> 2:23:30.480 says he's home. He wants to come back buy his crib. 2:23:30.600 --> 2:23:33.080 And we went to his crib and we. 2:23:33.160 --> 2:23:37.880 Got so much history and stuff like that. I went 2:23:37.920 --> 2:23:45.359 to crib. Come on, that's hard. 2:23:46.600 --> 2:23:46.760 Say. 2:23:47.000 --> 2:23:48.080 I'm sitting in the living room. 2:23:48.120 --> 2:23:50.400 They're like, no pictures pleased. I was like, flash off, 2:23:55.800 --> 2:23:58.440 you know, the camera got lost some god you know, 2:23:58.720 --> 2:23:59.520 calm as them up. 2:24:00.240 --> 2:24:02.360 But he came down the steps. 2:24:02.440 --> 2:24:04.160 We went outside, spoked him for a little while and 2:24:04.240 --> 2:24:05.879 went outside in front of his door. 2:24:05.959 --> 2:24:08.160 We took my biggest regrad in my life. And I 2:24:08.160 --> 2:24:08.959 didn't take that trip. 2:24:09.000 --> 2:24:12.080 I was. I was with him and Jay took that trip. 2:24:12.120 --> 2:24:17.360 But you can look at it to Great Pool Instagram. 2:24:17.440 --> 2:24:19.520 See that we were the last brand to work with 2:24:19.920 --> 2:24:22.199 and license and partner with Mom and I'll leave before 2:24:22.240 --> 2:24:25.440 he died. I'm the most photographed man in the world 2:24:25.520 --> 2:24:28.000 in history who was never seen in the brand at all. 2:24:28.600 --> 2:24:31.400 Was seen in Foolboo three times. You met Mohammad. That 2:24:31.480 --> 2:24:33.440 was Michael Jackson. I'm talking about you did. 2:24:35.080 --> 2:24:35.440 He wore? 2:24:35.600 --> 2:24:39.600 He wore He was the only brand with any label 2:24:39.720 --> 2:24:42.240 on it in history that Michael Jackson ever wore. So 2:24:42.440 --> 2:24:44.920 and we have the three pictures and and you would 2:24:44.920 --> 2:24:47.720 see that. I think we've had a lot of We've 2:24:47.720 --> 2:24:49.400 had a lot of great success in our life, man. 2:24:49.360 --> 2:24:52.120 So we're pleasure. It's amazing, it's an honor. 2:24:52.280 --> 2:24:53.240 Now we mess some people. 2:24:53.320 --> 2:24:53.480 Man. 2:24:53.760 --> 2:24:55.480 And by the way, nobody's done the story yet. Still 2:24:55.640 --> 2:24:57.840 nobody's on the documentary because because pool, he ain't dying. Now, 2:24:57.879 --> 2:24:59.840 somebody got the ass whipped in the story, but he ain't. 2:25:05.480 --> 2:25:07.680 But motherfucker got your head. Yeah. 2:25:08.520 --> 2:25:14.960 But like, like again, I know I somewhat asked this earlier, right, 2:25:15.280 --> 2:25:17.600 And I know you guys alluded to like you guys 2:25:17.680 --> 2:25:19.959 being for instance, kids, and you guys being for instance, 2:25:20.040 --> 2:25:23.400 high school, But how is it to be friends for 2:25:23.560 --> 2:25:26.440 thirty two years? Like again, you said it earlier. You 2:25:26.560 --> 2:25:28.680 was like, man, you won't hear none of the bullshit 2:25:28.760 --> 2:25:29.240 about us. 2:25:29.840 --> 2:25:33.360 Of him for fifty years. Yes, it's for forty forty. 2:25:33.520 --> 2:25:36.880 I'm like thirty eight, thirty nine. I know they like 2:25:37.160 --> 2:25:40.240 what fifty right, for forty fifty nine. 2:25:40.680 --> 2:25:44.120 It's like brothers man like like to listen, we afford you. 2:25:44.440 --> 2:25:46.040 I don't even we're going to have each other for 2:25:46.240 --> 2:25:50.160 one year. Physical fight, that's fact. Hold on, hold on, 2:25:50.280 --> 2:25:51.080 let me just be clear. 2:25:51.160 --> 2:25:53.600 Let's me clear. I want to reiterate what I'm trying 2:25:53.600 --> 2:25:58.000 to say. This friends who just met each other, and then. 2:25:57.920 --> 2:25:59.000 The friends. 2:26:00.440 --> 2:26:07.000 The minute they got money together, it deteriorated. So for 2:26:07.200 --> 2:26:09.840 I want people who was inspiring to be friends for 2:26:09.920 --> 2:26:11.840 as long as you guys been friends, and has long 2:26:11.920 --> 2:26:14.160 you guys been friends, Like I need y'all to tell 2:26:14.240 --> 2:26:22.040 me because I witnessed this this rap game. It's probably 2:26:22.120 --> 2:26:24.520 one of the most dislawyers. I felt more honor and 2:26:24.640 --> 2:26:25.400 drug dealing. 2:26:25.240 --> 2:26:27.840 At one point. You know, we understand that makes sense, 2:26:27.959 --> 2:26:30.360 you know what I mean because it's like it's honest, like, yo, 2:26:30.440 --> 2:26:33.520 don't do that. I won't do that, Harsher constable. But 2:26:34.080 --> 2:26:37.000 in hip hop sometimes it's like, you know, if he 2:26:37.040 --> 2:26:43.520 ain't gonna do it, I'll do it. What why is it? 2:26:43.640 --> 2:26:44.240 Just do that? 2:26:44.640 --> 2:26:48.080 You know you were wrong for doing that, and then 2:26:48.120 --> 2:26:51.640 you guys are this long relationship. There's so many people 2:26:51.680 --> 2:26:54.800 that's gonna watch this show. Ain't gonna say I need 2:26:54.879 --> 2:26:56.600 to know how the fuck they kept it together. We 2:26:56.760 --> 2:26:59.520 know that you'll had bad times, but how did y'all 2:26:59.640 --> 2:27:02.879 keep it together through the bad times, good times, up 2:27:02.920 --> 2:27:05.320 and down, whatever, How did y'all keep it together? 2:27:05.400 --> 2:27:06.680 Let me start, Let me, let me start with you, 2:27:06.840 --> 2:27:07.039 Let me. 2:27:12.400 --> 2:27:12.440 On. 2:27:14.280 --> 2:27:18.760 But I always credited to us knowing each other before 2:27:19.200 --> 2:27:22.720 the business, like we were super cool since we were young, 2:27:22.879 --> 2:27:24.920 you know what I'm saying. We grew up together. We 2:27:25.040 --> 2:27:27.520 experienced a lot of different things together. We experienced a 2:27:27.560 --> 2:27:31.920 lot of first together. So even when we were doing fooble, 2:27:32.720 --> 2:27:36.440 everybody was kind of doing their own thing. This dude is, no, 2:27:36.840 --> 2:27:39.520 we're doing We're doing the brand, but we got different 2:27:39.520 --> 2:27:42.959 projects we're working on. At the time, this guy recognized 2:27:43.000 --> 2:27:47.280 that Cas wasn't one hundred percent focused, so he was like, yo, listen, 2:27:47.360 --> 2:27:49.200 we just booked this. How we're gonna get out of 2:27:49.240 --> 2:27:51.800 this whole? YadA YadA. It was it was thinking thinking 2:27:51.800 --> 2:27:53.760 grow Rich by Napoleon Hill, Oh that's the one I 2:27:53.800 --> 2:27:54.400 read the book. 2:27:55.080 --> 2:27:58.600 I was like, damn, sorry, thinking. 2:28:00.760 --> 2:28:03.160 The whole all the volumes that he has, all the volumes, yeah, 2:28:03.160 --> 2:28:06.480 but thinking it is attributed besides any religious book, that 2:28:06.600 --> 2:28:08.400 being the book, the number one book. 2:28:09.920 --> 2:28:13.520 We're talking about. It's a great book we read. 2:28:13.520 --> 2:28:18.320 And got everybody focused. So for us getting together and 2:28:18.440 --> 2:28:21.680 then going down this road and seeing this thing mature 2:28:22.240 --> 2:28:24.920 year after year after year. But we're enjoying ourselves the 2:28:24.959 --> 2:28:27.800 same way, Like we're having fun with partying, We're doing 2:28:27.879 --> 2:28:29.640 things we ain't never did. We seeing money we ain't 2:28:29.640 --> 2:28:32.000 never seen, we're traveling all over the world. So it 2:28:32.120 --> 2:28:34.920 just made us closer. And then by the time, you know, 2:28:35.879 --> 2:28:39.040 years later, when it wasn't doing anything, we was already 2:28:39.160 --> 2:28:41.640 like brothers. Like you know what I'm saying, Like, Okay, 2:28:42.320 --> 2:28:45.080 it's gonna be hot one day, the next day won't 2:28:45.200 --> 2:28:47.120 and we still won't have the love for each other 2:28:47.240 --> 2:28:49.120 that we have. You know what I'm saying, Even though 2:28:49.160 --> 2:28:51.000 Monday I might want to kick his ass or when 2:28:51.040 --> 2:28:53.680 to kick his ass, but then next day after that 2:28:53.800 --> 2:28:55.080 we're like, yo, what you're gonna go to dinner. 2:28:55.720 --> 2:28:57.879 It's very rarely gotten to the point where we even 2:28:57.920 --> 2:28:59.480 want to lay hands with each other. When I was, 2:28:59.640 --> 2:29:02.000 I mean, I've got an extremely man at him, he's 2:29:02.000 --> 2:29:05.160 got an extremely man at me. I don't know if 2:29:05.160 --> 2:29:06.840 I can ever pull my well first of all, I 2:29:06.840 --> 2:29:08.560 ain't no gangs, and I ain't no I don't try 2:29:08.600 --> 2:29:09.200 to play like that. 2:29:09.320 --> 2:29:10.879 But I don't know if I can ever strike. 2:29:11.640 --> 2:29:14.920 Even if I know brothers, little little brothers, they beat 2:29:14.959 --> 2:29:16.520 each other to death at the time to love each other. 2:29:17.160 --> 2:29:18.959 I don't know. But even gotten to that point when 2:29:18.959 --> 2:29:23.680 I say, we've had problems, right, you know, but pictures, 2:29:23.720 --> 2:29:24.600 but hold on, I want to keep it. 2:29:24.600 --> 2:29:26.560 I want to keep it to the question what made 2:29:26.640 --> 2:29:29.280 y'all keep it together? What made you on your part? 2:29:29.600 --> 2:29:31.720 That's what I'm saying, what made you keep it together? 2:29:31.959 --> 2:29:33.360 Picture Like, I knew that. 2:29:35.040 --> 2:29:37.040 I was with a couple of casts that first of all, 2:29:37.040 --> 2:29:40.680 I love like I'll be with them for free. We 2:29:40.800 --> 2:29:43.200 had that much fun together as just friends. 2:29:44.560 --> 2:29:48.600 However, I knew that I was with three of the 2:29:48.720 --> 2:29:52.920 smartest casts that I could find in my network. Fire. 2:29:53.120 --> 2:29:54.840 You know what I'm saying, And that said, if we 2:29:54.920 --> 2:29:57.080 can whatever it is, we can work together. We can 2:29:57.160 --> 2:30:01.400 make it successful, either a food woo store, whatever it is, we. 2:30:01.440 --> 2:30:03.520 Can make it successful. We worked together. So my whole 2:30:03.560 --> 2:30:06.039 thing was always looking at the big picture. I knew 2:30:06.040 --> 2:30:08.080 he was the boss. He put up most of the money, 2:30:08.280 --> 2:30:10.360 he took most of the risks. So that's the boss. 2:30:10.760 --> 2:30:13.360 I knew I needed key for certain things, for certain things. 2:30:13.600 --> 2:30:15.440 My whole thing was to try to make sure that, 2:30:16.520 --> 2:30:20.760 besides my ego and besides trying to do everything my way, 2:30:21.120 --> 2:30:23.280 to work together, because the only way we're gonna make 2:30:23.320 --> 2:30:26.280 this should happen is we work together. And at this point, 2:30:26.360 --> 2:30:31.120 even now, the successful demon is he still asks about football, 2:30:31.440 --> 2:30:32.760 right saying football is still a. 2:30:32.800 --> 2:30:33.640 Part of his story. 2:30:34.200 --> 2:30:38.119 So the more successful footbal is, the more successful Dame 2:30:38.160 --> 2:30:41.080 it is. And so we still gotta we still have 2:30:41.320 --> 2:30:44.160 that bond together to make this whole brand successful in 2:30:44.200 --> 2:30:47.199 my opinion, and that's just my goal for the next decade. 2:30:48.959 --> 2:30:54.800 Yes, the same person, you know, I think that. First 2:30:54.840 --> 2:30:57.680 of all, we've had a whole lot of really hard 2:30:57.760 --> 2:31:01.040 discussions with each other when somebody's falling short, and like, yo, 2:31:03.720 --> 2:31:07.400 we can replace what you're doing. You can still get distributions, 2:31:07.480 --> 2:31:10.120 but you won't have the job, you won't have the title. 2:31:11.520 --> 2:31:13.400 We don't like what you're doing, you're going wrong or 2:31:13.920 --> 2:31:16.200 you're not stepping up. And that's after years of fault. 2:31:16.440 --> 2:31:18.200 But I've meant to Oh my bad, I'm sorry, I 2:31:18.360 --> 2:31:20.039 meant the relationship with you guys know what. 2:31:20.040 --> 2:31:24.160 I'm saying that the business the business part relationship. Okay, okay, okay, okay. 2:31:24.240 --> 2:31:27.360 But second of all, I guess the best way to 2:31:27.400 --> 2:31:28.960 say it is, it's each of our job. 2:31:29.200 --> 2:31:34.760 We never exploited a weakness. I will never exploit his 2:31:34.879 --> 2:31:38.280 weakness and vice versa. And it's our job, I think, 2:31:38.360 --> 2:31:44.040 as brothers and partners to protect each other's faults because 2:31:44.160 --> 2:31:49.360 if he looks fucked up, Mike, Mike Candle, don't shine 2:31:49.400 --> 2:31:51.320 brighter if his is blown out. You know what I mean, 2:31:51.400 --> 2:31:54.720 We all look fucked up, and it's my job. Now 2:31:54.720 --> 2:31:56.400 if he wants to listen to me or not, this cool, 2:31:56.440 --> 2:31:58.120 but then now I got Calls the backup, and I 2:31:58.160 --> 2:31:59.280 got Jay is the backup. 2:32:00.000 --> 2:32:01.360 I'm not anyone to listen like one of us go. 2:32:01.760 --> 2:32:04.200 We ain't fucking Joe on that guyhead man, But it's 2:32:04.320 --> 2:32:05.520 my job to protect him. 2:32:05.560 --> 2:32:07.520 My job to protect him and his job to protect 2:32:07.560 --> 2:32:09.560 me when I'm asking out because it hurts us all. 2:32:09.959 --> 2:32:12.199 So I think that that we never exploit a weakness 2:32:12.800 --> 2:32:14.800 and we protect each other. We may not agree with you, 2:32:15.200 --> 2:32:17.800 we may not co sign on what you're doing. Well, 2:32:17.800 --> 2:32:19.240 say yo, man, I ain't fucking with you on that, 2:32:19.360 --> 2:32:21.320 like you want to fight those casts and keep it real. 2:32:21.640 --> 2:32:23.880 I told you we hired these people to do so, 2:32:26.640 --> 2:32:29.560 and that dude looked really big. I told you we 2:32:29.760 --> 2:32:33.320 hire these people for that purpose. But the bottom line 2:32:33.400 --> 2:32:37.080 is I gotta protect him. I gotta protect him, even 2:32:37.120 --> 2:32:39.160 if he stabbed me in the back, will get over 2:32:39.240 --> 2:32:42.400 that he stabbed me or vice versa, which we don't do. 2:32:43.320 --> 2:32:46.760 I gotta protect him, you know, That's what it has 2:32:46.840 --> 2:32:50.560 to be. And it's been a fun ride on the 2:32:50.879 --> 2:32:51.800 start of the business. 2:32:52.680 --> 2:32:54.959 Build it up to whatever it is, three fifty one 2:32:55.000 --> 2:32:57.720 hundred million, whatever it may be, with your best friends, and. 2:32:57.840 --> 2:32:58.680 Ride that ride. 2:32:59.040 --> 2:32:59.600 And who is on. 2:33:04.360 --> 2:33:07.240 Who also gonna do that? Who are like? 2:33:07.560 --> 2:33:10.879 We've been through You've lost the wife, he went through divorces, 2:33:11.000 --> 2:33:16.080 We've been through new bursts of children, parents dying, cancer, Like, 2:33:16.560 --> 2:33:17.120 who else am I? 2:33:17.280 --> 2:33:19.160 I've been on this planet in fifty five years. 2:33:19.360 --> 2:33:21.880 I may last ten, I may last fifteen more, I 2:33:21.959 --> 2:33:24.360 mean last twenty one, But who are or one hundred more? 2:33:24.400 --> 2:33:26.760 But who else am I going to start that relationship 2:33:26.959 --> 2:33:29.840 besides these guts who know every single aspect of my life? 2:33:29.879 --> 2:33:30.480 You know what I'm saying? 2:33:31.120 --> 2:33:36.119 The investment so let me ask you, did Shock Tank 2:33:37.560 --> 2:33:40.480 help the fool brand? Yeah? 2:33:40.520 --> 2:33:41.440 Of course, of. 2:33:41.480 --> 2:33:46.120 Course, you know it's another Yeah, we were gonna be 2:33:46.200 --> 2:33:49.080 the first one, the first reality showing BT. 2:33:50.040 --> 2:33:50.920 This guy won't do it. 2:33:51.680 --> 2:33:53.000 We ain't know why he want to do it. 2:33:54.600 --> 2:33:55.520 We know why he was. 2:33:55.600 --> 2:33:59.280 He was, you know, contemplating on his next move, but 2:33:59.440 --> 2:34:03.000 his next move with shock Tank. Understood why he didn't 2:34:03.040 --> 2:34:04.360 want to do it. You know what I'm saying. But 2:34:04.879 --> 2:34:06.160 by him doing that, But. 2:34:06.240 --> 2:34:12.240 Who was the reality show? Well? Remember that what's going on? 2:34:13.440 --> 2:34:17.000 It's revelations right now. Listen, we shot that liter Let 2:34:17.000 --> 2:34:19.360 me tell you. I'm listening. These niggas told you they 2:34:19.440 --> 2:34:24.240 was fried, right slipper tell me we shot that show 2:34:24.280 --> 2:34:27.080 with lions Gate. Nobody picked it up. No, I'm talking 2:34:27.080 --> 2:34:31.960 about the BT joint. What's out there? Huh? What are 2:34:31.959 --> 2:34:36.320 you talking? Moment? The BT ahead? See listen nor read. 2:34:36.400 --> 2:34:37.080 Let me get back to you. 2:34:37.200 --> 2:34:37.680 I'm listening. 2:34:37.800 --> 2:34:41.560 Anyway, go ahead, if we shot it or not, I 2:34:41.600 --> 2:34:44.120 didn't know all that shit happened, but I know that 2:34:44.200 --> 2:34:45.039 ship ain't go through. 2:34:45.760 --> 2:34:46.840 He went to shock Tank. 2:34:47.280 --> 2:34:49.120 He did his thing on Shock Tank, and I just 2:34:49.520 --> 2:34:52.800 opened the doors for everybody looking at football again. You 2:34:52.840 --> 2:34:55.600 know what I'm saying, because now once again we're on 2:34:55.680 --> 2:34:59.240 the national platform with the CEO of Fooble, which he's 2:34:59.240 --> 2:35:01.560 always gonna be. He's all remembered first, you know what 2:35:01.600 --> 2:35:03.560 I'm saying. And then I think they talked about it 2:35:03.680 --> 2:35:04.199 in the opening. 2:35:04.600 --> 2:35:06.360 Wait, now you know what happened for Foobo and start 2:35:06.360 --> 2:35:10.440 of Tank America started to say, it's not just for 2:35:10.640 --> 2:35:15.879 a segment, it's not of ignorance. This guy who's on here, 2:35:16.080 --> 2:35:20.360 who they all must be the same. You know, he's 2:35:20.400 --> 2:35:23.200 not a dumb guy. They're not coming in the room. 2:35:23.280 --> 2:35:24.959 They all want to hold every one of us are 2:35:25.040 --> 2:35:27.160 held in a box. And they used to think when 2:35:27.200 --> 2:35:28.840 we came in the room, we were going to have 2:35:29.120 --> 2:35:32.040 gold teeth break dancing baggy Jean yo. 2:35:32.200 --> 2:35:34.240 And I'm like, no, no, this is business man. You 2:35:34.280 --> 2:35:34.840 know what I'm saying. 2:35:35.000 --> 2:35:38.480 Yeah, you know, we ain't do Oprah because she wanted 2:35:38.520 --> 2:35:40.160 us to stand on a car and do all kind 2:35:40.160 --> 2:35:40.560 of crazy. 2:35:41.120 --> 2:35:44.240 We turned out, Wait what that was the biggest So 2:35:44.360 --> 2:35:46.840 what happened with that? So here's here's what happened with Oprah. 2:35:47.600 --> 2:35:49.920 She wanted to come into our houses, and at that time, 2:35:49.959 --> 2:35:51.440 we didn't want to show our family she want us 2:35:51.480 --> 2:35:54.840 on cars and doing all that other ship and then say. 2:35:54.720 --> 2:35:56.920 We say on cars, I don't understand, you know, like. 2:35:56.959 --> 2:36:00.440 All that the producer, I'm not saying Oprah herself. And 2:36:00.520 --> 2:36:02.560 I remember there was a girl who was working at 2:36:02.640 --> 2:36:04.720 our company and she was either an intern or she 2:36:04.840 --> 2:36:06.959 was working there. And they said, by the way, that's 2:36:07.040 --> 2:36:10.560 Oprah's niece working in your company. And I was like, 2:36:10.640 --> 2:36:13.200 I don't work working at FOOBU. And this is when 2:36:13.200 --> 2:36:15.600 we had about three hundred employees. We would show up 2:36:15.640 --> 2:36:17.640 the red carpets and we would go into a movie 2:36:17.680 --> 2:36:21.520 theater at an event. She's sitting in the front rows. 2:36:21.600 --> 2:36:24.040 We sitting in the ninth row. We started going, I 2:36:24.160 --> 2:36:29.879 think maybe this girl worked for you know, she dded 2:36:29.959 --> 2:36:32.160 up coming lady to acting fly and I think one 2:36:32.200 --> 2:36:33.960 of us, I'm not sure who was fired up. We 2:36:34.080 --> 2:36:36.640 told the girl working for us, who Who's gonna fire? 2:36:36.720 --> 2:36:38.560 We said, it's okay to fire. I remember this big 2:36:38.640 --> 2:36:44.520 time publicers called us, you are going to fire Oprah's niece. 2:36:44.760 --> 2:36:47.760 Are you crazy? This is the most powerful woman in 2:36:47.840 --> 2:36:48.199 the world. 2:36:49.000 --> 2:36:51.880 And I remember one of us, or the woman Leslie 2:36:51.920 --> 2:36:54.720 work for us, said Oprah would want us to fire 2:36:54.840 --> 2:36:59.040 her ass and din Ald was a sudden We ain't 2:36:59.040 --> 2:36:59.560 get on Oprah? 2:36:59.600 --> 2:37:07.840 Are you producers behind the scenes who didn't let Oprah know? 2:37:07.959 --> 2:37:10.040 Whatever the case is? But how do we get to Oprah? 2:37:11.040 --> 2:37:19.200 So that was your doing? None of y'all smoke the drinker, y'all. Oh, 2:37:19.360 --> 2:37:25.959 be honest. That fool story is so and his was crazy. 2:37:29.760 --> 2:37:33.240 I think it's so. I thought it was a documentary, 2:37:34.040 --> 2:37:35.240 then I thought it was a movie. 2:37:35.760 --> 2:37:44.760 But now that I'm thinking about it, it's almost a 2:37:45.000 --> 2:37:48.440 wire meets power definitely, one of. 2:37:49.280 --> 2:37:52.959 Somewhere in that to this. Yeah, it's. 2:37:54.440 --> 2:37:57.640 I know, if I know, if you know about it's 2:37:57.680 --> 2:37:58.199 a problem. 2:37:58.840 --> 2:38:02.280 I think it's sex in the city meets wire. No 2:38:02.600 --> 2:38:04.400 theme on. Let me get you get that, let me 2:38:05.520 --> 2:38:06.360 let me take, let me. 2:38:06.360 --> 2:38:09.320 Take don't get get that baby, let me take this 2:38:09.840 --> 2:38:17.440 baby boy. It's the Wire maybe a little bit, it's. 2:38:17.360 --> 2:38:23.359 The Wire Entourage. That's that's It's the Wire meets entourage. 2:38:25.480 --> 2:38:28.920 This this is what great realized when not when me 2:38:29.000 --> 2:38:32.720 and Damon started the idea of Foboo, I had just 2:38:32.879 --> 2:38:34.000 came home from Rikers. 2:38:34.840 --> 2:38:35.480 It was in jail. 2:38:35.640 --> 2:38:38.040 It makes a noise. R know what I'm saying, And 2:38:38.200 --> 2:38:39.000 I'm not saying that. 2:38:39.280 --> 2:38:44.040 I'm not saying that, not really, this is not really talk. 2:38:44.160 --> 2:38:46.520 This is not even celebrating that ship. 2:38:46.920 --> 2:38:51.000 Not long. I did less than six months, say seventy four. 2:38:51.200 --> 2:38:54.600 But that's that's that seventy four era. That's that that's 2:38:54.640 --> 2:38:56.320 the toughest ship ever. 2:38:56.480 --> 2:38:59.600 But the bottom line was I didn't want to go back. 2:39:00.080 --> 2:39:02.160 You know what I'm saying that six months, six years 2:39:02.760 --> 2:39:04.920 in today's time, I never want to go back. That's 2:39:05.160 --> 2:39:07.720 the bottom line. And now let's make some meeting. 2:39:08.640 --> 2:39:09.320 Want to go back. 2:39:11.400 --> 2:39:13.840 Me and Damon, I had my first child at the time, 2:39:13.959 --> 2:39:16.680 and meeting him at that moment. You know what I'm saying, 2:39:17.000 --> 2:39:18.920 was me either trying to figure out how to be 2:39:18.959 --> 2:39:20.160 a better criminal. 2:39:20.440 --> 2:39:22.800 Or you was just because because we kind of stopped 2:39:23.440 --> 2:39:25.320 hanging just because you know, he was moving to that 2:39:25.480 --> 2:39:28.320 side of the world, and so when you came. 2:39:28.200 --> 2:39:31.920 Home or whatever, I even really forgot about that. So 2:39:32.080 --> 2:39:34.160 it's a lot. It's a lot that, like I said, 2:39:34.160 --> 2:39:37.560 it's four different stories in one story. That's the reason 2:39:37.840 --> 2:39:38.720 he got me the story. 2:39:39.760 --> 2:39:41.600 You know, I think what you said at another time 2:39:41.680 --> 2:39:43.440 we were talked, and you said when you you didn't 2:39:43.480 --> 2:39:46.120 realize how your impact was and you never went outside 2:39:46.160 --> 2:39:48.960 your world. And when I was going on the toys 2:39:48.959 --> 2:39:51.880 as a roadie on the tour, I think Keith was 2:39:52.120 --> 2:39:53.880 also a street dude. I don't think he I don't 2:39:53.920 --> 2:39:55.640 know if he was doing I don't remember if he 2:39:55.720 --> 2:39:57.320 was doing any of that stuff. But I remember Keith 2:39:57.360 --> 2:40:00.440 saying to me he was on the road to nowhere, 2:40:01.120 --> 2:40:03.840 and when he went on that road with me and 2:40:03.959 --> 2:40:07.040 he saw that there was a bigger world where LL 2:40:07.560 --> 2:40:11.160 was doing what he loved and people were screaming and shouting, 2:40:11.240 --> 2:40:12.880 and he didn't have to look over his back. 2:40:12.959 --> 2:40:13.520 He said, I. 2:40:13.520 --> 2:40:15.400 Remember you said something like yo. That's when I said, 2:40:15.440 --> 2:40:17.480 y'are gonna leave that behind. I'm gonna leave anything behind 2:40:17.879 --> 2:40:20.720 and roll with you because there you can live. You 2:40:20.800 --> 2:40:22.160 can come out of the hood and do what you 2:40:22.320 --> 2:40:23.920 love and live and make money. 2:40:24.320 --> 2:40:26.240 I just had that I had the wrong friends. 2:40:26.280 --> 2:40:28.480 I had everybody that I was selling crack, getting them 2:40:28.520 --> 2:40:32.280 football numbers, going to jail, dying, and then I had 2:40:32.360 --> 2:40:35.160 these dudes where I was going on tour and doing 2:40:35.240 --> 2:40:37.040 different shit, going out of town. At fifteen. 2:40:37.120 --> 2:40:38.960 I was like, MA, can I go out of town? 2:40:39.080 --> 2:40:40.360 She was like, I ain't got no money else. 2:40:40.400 --> 2:40:42.480 It just got just need fifty dollars, let me get 2:40:43.959 --> 2:40:47.320 we gonna share rooms, onto a room. I'm good. 2:40:47.879 --> 2:40:50.240 But it was like doing things like that that opened 2:40:50.280 --> 2:40:53.720 my mind's side, like, wow, there are other things than 2:40:53.959 --> 2:40:55.280 what's going on in my hood. 2:40:55.400 --> 2:40:58.240 You know what I'm saying, and you know, So that's 2:40:58.280 --> 2:41:00.360 why I wanted people to listen to us that we're 2:41:00.400 --> 2:41:02.840 talking about. Who were listening to us? Now, Man, get 2:41:02.879 --> 2:41:06.000 with that little crew that that they're on to talking 2:41:06.080 --> 2:41:08.360 about money and see, I don't care how corny it 2:41:08.480 --> 2:41:11.880 sounds of you love what they're doing. Man, Don't don't 2:41:11.920 --> 2:41:14.520 go to those streets. Man, don't go to those streets. Man, 2:41:14.560 --> 2:41:15.200 there's so much. 2:41:15.280 --> 2:41:18.600 Man, we're we're we're a great product of our environment 2:41:18.640 --> 2:41:21.600 of people who got out because we just wanted to 2:41:21.600 --> 2:41:22.880 make sure to make people happy. 2:41:22.920 --> 2:41:24.600 You you wanted to make people happy. You want to 2:41:24.640 --> 2:41:25.600 make people happy. Man. 2:41:26.120 --> 2:41:34.119 So man, Man, yeah, this, I can't wait to hear this. Man, 2:41:34.760 --> 2:41:38.920 i'ma be honest because and I'm from Queens. So the 2:41:39.000 --> 2:41:43.560 reason why, like we didn't know about no nothing wrong 2:41:44.000 --> 2:41:46.800 or nothing you know, crazy with Foo Boom fool Boom 2:41:47.280 --> 2:41:50.280 came out. We were proud of it, proud of it 2:41:50.440 --> 2:41:53.000 to this day. So for y'all to have, like I 2:41:53.120 --> 2:41:58.960 love this that four different stories because shit, I'm tuned in. 2:41:59.760 --> 2:42:02.520 That's so so so. So what is next for foodle 2:42:03.760 --> 2:42:08.040 mhm expansion the real estate party. 2:42:08.360 --> 2:42:13.120 So there's this brand expansion, just identifying new partners as 2:42:13.160 --> 2:42:16.680 far as licensing agreements, growing out business here. We just 2:42:16.760 --> 2:42:19.160 started manufacturing on the Goods head of the States again 2:42:19.959 --> 2:42:23.360 and very local radio, Yes. 2:42:25.120 --> 2:42:28.400 Network, and we got Football Village coming. So it's just 2:42:28.440 --> 2:42:32.600 really brand expansion and you know, trying to make this 2:42:32.959 --> 2:42:36.720 situation where it's here long after we're gone. Did you 2:42:36.800 --> 2:42:39.119 say food village Gooble village. 2:42:38.840 --> 2:42:47.119 Like the real estates, Yeah, but is housing, manufacturing, sports, entertainment, 2:42:47.600 --> 2:42:51.160 and retail and we just we're looking at two hundred acres. 2:42:51.320 --> 2:42:53.920 I can't stay where but right outside at Lance. 2:42:53.720 --> 2:42:58.480 At this point, Yeah, that's the right place. And with me, 2:42:58.640 --> 2:43:02.080 I'm with Fool Radio. I'm build then, like I said earlier, 2:43:02.080 --> 2:43:08.360 when my partners down in actually Roswell, Georgia, eighteen stage 2:43:09.120 --> 2:43:15.720 creative space studio with one hundred five hundred car parking lot, 2:43:16.360 --> 2:43:20.400 three hundred seat theater, restaurants and you know it's going 2:43:20.440 --> 2:43:22.080 to be a creative spot down there. So I'm be 2:43:22.120 --> 2:43:24.360 doing a lot of things out there. Got an office 2:43:24.440 --> 2:43:29.480 in a station in uh North Carolina, Atlanta, and New 2:43:29.560 --> 2:43:32.720 York now Toms Square, So we're just trying to do it. 2:43:32.760 --> 2:43:35.200 And I'm also working on this is He's probably gonna 2:43:35.240 --> 2:43:38.720 love this, the Tommy Micking story. Trying to work develop 2:43:38.800 --> 2:43:41.720 and getting that done. So me and my man, me 2:43:41.760 --> 2:43:44.240 and Tim have been talking about that, so that's gonna 2:43:44.240 --> 2:43:44.680 be crazy. 2:43:45.040 --> 2:43:45.800 Makes a noise that. 2:43:47.600 --> 2:43:52.520 Everything connected though everything, Like you guys are all partners 2:43:52.560 --> 2:43:53.720 in each other's venture, so. 2:43:55.520 --> 2:43:58.000 Exactly what we've been talking like I will. 2:43:57.959 --> 2:44:01.320 Let's say it, Football Villas is my project, but I 2:44:01.400 --> 2:44:04.080 get permission a licensing deal from my partners, so I 2:44:04.120 --> 2:44:05.039 paid them a royalty. 2:44:05.160 --> 2:44:07.600 So you're licensing from your own entity. 2:44:07.959 --> 2:44:10.120 Just because he's a partner, he would get a license 2:44:10.280 --> 2:44:14.520 and have or seventy five percent off what anybody else 2:44:14.680 --> 2:44:17.200 is because you want your partner to be able to 2:44:17.440 --> 2:44:19.920 roll the business. And food was always four of us, 2:44:19.959 --> 2:44:22.280 so we could be at four different places, four different times, 2:44:22.840 --> 2:44:25.119 four different businesses and four different minds. 2:44:25.280 --> 2:44:29.160 Right, I think could open up drink Champs bowling, and 2:44:29.240 --> 2:44:30.560 I ain't gonna necessarily read. 2:44:30.600 --> 2:44:32.600 I could license it at a discount from my own man, 2:44:32.640 --> 2:44:34.440 you can say, let my own ip and you can say, 2:44:35.040 --> 2:44:35.800 here's our rules. 2:44:35.840 --> 2:44:36.760 Man, just don't do this. 2:44:36.879 --> 2:44:39.400 And you and because you're a partner, but absolutely I 2:44:39.440 --> 2:44:41.800 got you. But then go run it and then you don't. 2:44:41.640 --> 2:44:45.840 Bother me right now, now, questions from what you're licensing 2:44:46.640 --> 2:44:50.400 that excludes them as specific partners only from the licensed 2:44:50.480 --> 2:44:50.920 part of it. 2:44:52.400 --> 2:44:53.279 Well, it depends. 2:44:53.400 --> 2:44:56.840 If we decide to come in as a let's say 2:44:56.879 --> 2:45:01.000 a monetary investment, then that put shoo in a different position. 2:45:01.480 --> 2:45:04.119 But if they just a licensing partner, my partner's license 2:45:04.160 --> 2:45:05.680 it to me, they get a royal toy off of 2:45:06.120 --> 2:45:10.279 the overall sales revenue that generated from this particular property. 2:45:10.680 --> 2:45:12.840 So I don't want to make things too complicated. In 2:45:12.920 --> 2:45:14.920 the basic form of a license, when you think about 2:45:14.920 --> 2:45:18.720 it is if you sold one hundred dollars a million 2:45:18.760 --> 2:45:21.440 dollar worth of goods, a millioniles the worth of anything, 2:45:21.959 --> 2:45:24.160 if you had a twenty percent net, I mean that 2:45:24.280 --> 2:45:27.440 you pay everything, You pay for everything the twenty percent 2:45:27.640 --> 2:45:34.080 profit profit. But if a license is ten percent that 2:45:34.240 --> 2:45:38.160 you give to somebody, you do all the work, finance everything, 2:45:38.320 --> 2:45:44.000 advertised market and I don't do anything. You take ten percent. 2:45:44.040 --> 2:45:47.080 I take them and we're splitting it of the profit 2:45:47.360 --> 2:45:49.120 or of the profit of and I didn't have to 2:45:49.200 --> 2:45:52.520 do anything. So that's why licensing is so powerful. 2:45:53.440 --> 2:45:56.400 And it cast us. And we usually put in a 2:45:56.440 --> 2:46:02.279 place where there's a minimum, like a minimum guarantee, guarantee. 2:46:01.840 --> 2:46:04.200 You're supposed to do x amount of business over heres, 2:46:04.240 --> 2:46:07.560 and they can get complicated, but in my scales up, that's. 2:46:07.440 --> 2:46:09.680 What we're I usually see a license as a minimum. 2:46:10.480 --> 2:46:11.320 That's what we do normally. 2:46:11.360 --> 2:46:13.160 If you want people to have some skin in the 2:46:13.240 --> 2:46:15.280 game to get your name in the first place, and 2:46:15.600 --> 2:46:16.920 we want to and we don't want to go into 2:46:16.959 --> 2:46:19.280 too much data to get people computed. The licensing can 2:46:19.360 --> 2:46:23.560 be but it's really really simple. It's like renting or 2:46:23.680 --> 2:46:27.000 leasing your home to somebody. That's the same thing. 2:46:27.320 --> 2:46:27.480 Right. 2:46:27.920 --> 2:46:30.080 So in my my regards to what I would, you know, 2:46:30.959 --> 2:46:32.680 my job is, I will be uh, you know, we 2:46:32.800 --> 2:46:38.280 will be foolble forever. We've been fortunate enough to create 2:46:38.360 --> 2:46:40.960 something that was globally recognized, that came out of our basement. 2:46:42.840 --> 2:46:45.280 Thank you, thank you. 2:46:48.360 --> 2:46:48.520 You know. 2:46:48.600 --> 2:46:51.000 I think that I will start sooner or later a fund, 2:46:51.840 --> 2:46:55.000 a fooble fund where it will be you know, deploying 2:46:55.080 --> 2:46:58.280 money to businesses and or whatever with with with our 2:46:58.400 --> 2:47:00.720 our history. But my job still is to grow the 2:47:00.760 --> 2:47:04.480 brand and support my partners, use my because my job 2:47:04.560 --> 2:47:07.720 as a partner here is my public access, is to 2:47:07.879 --> 2:47:11.400 keep being hopefully the dignitary of our brand and to 2:47:11.560 --> 2:47:15.520 bring attention to our brand globally. Definitely, one day, well 2:47:15.600 --> 2:47:18.160 we'll do the whether it is the doc or the 2:47:18.360 --> 2:47:23.320 series or whatever the case is. Yeah, And I think 2:47:23.360 --> 2:47:25.600 that the job of us is that people have always 2:47:25.600 --> 2:47:27.720 shown the scissory. And I think if you hear a jumping, 2:47:27.760 --> 2:47:30.960 whether keeps talking about the fight, whether I'm talking about 2:47:31.640 --> 2:47:35.760 being an asshole to customers or whether calls talking about counterfeit. 2:47:36.080 --> 2:47:39.879 I never want we never want to sit back and say, look, 2:47:39.920 --> 2:47:41.120 how fly this shit is. 2:47:41.200 --> 2:47:42.280 We want you to cod it. 2:47:42.560 --> 2:47:45.800 This shit is hard, and when you're doing this, you've 2:47:45.879 --> 2:47:48.640 never I've never met an entrepreneur in my life who 2:47:48.840 --> 2:47:52.680 did something purely because they wanted to make money. I've 2:47:52.720 --> 2:47:55.000 only met entrepreneurs who want to solve a problem or 2:47:55.040 --> 2:47:57.280 bring somebody joy, and then the money came. The people 2:47:57.280 --> 2:47:59.080 who did it only because the money ended up in 2:47:59.120 --> 2:48:01.040 the wrong place, so they the money once they got it. 2:48:01.800 --> 2:48:04.480 And I think our job and our obligation as the 2:48:04.560 --> 2:48:06.720 people who created this brand, who never sold it for 2:48:06.800 --> 2:48:10.240 the for the right reasons, is that to extend this 2:48:10.360 --> 2:48:14.720 brand for people of coming from all all colors or 2:48:14.760 --> 2:48:16.279 whatever will come from nowhere to say. 2:48:17.160 --> 2:48:18.800 I mean them, them dumb cast did it? 2:48:20.040 --> 2:48:22.000 Like the only thing I did notable in school is 2:48:22.120 --> 2:48:24.720 I I like to say the seventh grade so much. 2:48:24.760 --> 2:48:26.920 I took it twice. That's it. 2:48:27.160 --> 2:48:30.280 And I'm dyslexic. Paul went to jail. Just I'm just 2:48:30.360 --> 2:48:33.160 remembering it. I'm just like you're just like, it's the 2:48:33.200 --> 2:48:35.800 bottom line. My my job is to be the statesman 2:48:35.879 --> 2:48:38.520 of food. Keep pushing it out there, keep building great 2:48:38.560 --> 2:48:42.120 brands and bringing great partners in. Maybe do do the 2:48:42.200 --> 2:48:45.200 movie or whatever, cases and and stuff, and just keeping 2:48:46.080 --> 2:48:47.160 it's my life, you know what I mean. 2:48:47.320 --> 2:48:49.440 It's not just a move. It's a series. It's an 2:48:49.600 --> 2:48:51.440 acted out series. 2:48:51.640 --> 2:48:54.160 It's a documentary with the actor. It's a whole series. 2:48:54.520 --> 2:48:57.400 It's locked it out. It's like, man, you gotta take 2:48:57.440 --> 2:48:59.800 your time. You see you've seen the Wu Tang clan ship. 2:49:00.879 --> 2:49:06.240 Yeah, Swete, And my newest agenda has been really honestly, 2:49:06.560 --> 2:49:11.640 all that is supporting emerging artists, especially as we're shooting 2:49:11.640 --> 2:49:13.480 in an area of at ours, because what I found 2:49:13.640 --> 2:49:16.720 unlike we had we came up, we had each other, 2:49:16.840 --> 2:49:19.720 we had clothing, sports athletes all that. I found that 2:49:19.959 --> 2:49:22.520 artists who creates, we all know a lot of creative people. 2:49:22.800 --> 2:49:25.000 There's a lot of addiction in this community, and that 2:49:26.000 --> 2:49:30.120 their their joy and their pain. They don't ever know 2:49:30.160 --> 2:49:32.440 if they're going to get into the NFL or create 2:49:32.480 --> 2:49:36.760 a fooble, but their joy and pain. We benefit from it, 2:49:37.160 --> 2:49:40.040 and there's a massive amount of addiction. So I'm starting 2:49:40.040 --> 2:49:42.760 to bring attention to fine artists and hopefully give them 2:49:42.800 --> 2:49:46.160 fooble licenses for free and various other things like that, 2:49:46.600 --> 2:49:48.560 because I think there's a lot of addiction of these 2:49:48.640 --> 2:49:50.680 people who have beautiful things that they have to share 2:49:50.720 --> 2:49:53.240 with us, and we don't realize that community has no support, 2:49:53.640 --> 2:49:54.400 so they have it. 2:49:55.040 --> 2:49:59.600 Let me ask you, would you do fooble cannabis? 2:50:01.520 --> 2:50:05.720 Yeah? I just don't smoke on TV. 2:50:06.040 --> 2:50:07.520 I respect that. I noticed that. 2:50:08.320 --> 2:50:11.040 I noticed that, but I miss smoking. Since miss smoking. 2:50:13.680 --> 2:50:14.960 I told me one day and say, yo, you was 2:50:15.000 --> 2:50:18.640 on the something back in the days, you know, you know, 2:50:18.800 --> 2:50:21.560 you were smoking weeds and he was teenagers, bro, But 2:50:21.879 --> 2:50:23.320 you know I keep it respectful. 2:50:23.720 --> 2:50:28.920 You know you're still smoke. So you slowed down a lot? 2:50:29.040 --> 2:50:30.920 Yeah, yeah, yeah, I slow I slowed the lot down. 2:50:30.959 --> 2:50:32.800 You know when you start, you know, when I turn 2:50:32.840 --> 2:50:36.760 the senior citizen. You know what I'm saying, You don't 2:50:36.800 --> 2:50:40.600 count no one those you know. But it's it's like 2:50:40.920 --> 2:50:45.280 like I said, I don't. I slowed down a lot 2:50:45.320 --> 2:50:47.320 of a lot of things that I did. Like back 2:50:47.360 --> 2:50:49.640 in the days, I used to fall fall asleep in 2:50:49.680 --> 2:50:51.280 the club with these dudes. They used to take my 2:50:51.400 --> 2:50:54.840 chain off. Wake up, I'm wilding out and like your 2:50:54.959 --> 2:50:58.000 chill here your chain like you falling asleep like a 2:50:58.160 --> 2:51:00.920 stupid ship, like you know, like he was. He was 2:51:00.959 --> 2:51:05.040 an angry week for attic. You know, I've never heard 2:51:05.320 --> 2:51:08.160 angry me either, because it was mixed way to hit 2:51:08.560 --> 2:51:14.560 that back then, Say that. 2:51:14.640 --> 2:51:17.000 Time the club, that time the club, Remember the time, 2:51:17.160 --> 2:51:19.240 that time, that time in your life. Remember that time 2:51:19.280 --> 2:51:21.760 when you time the club? What you tell kid, I 2:51:21.760 --> 2:51:26.240 ain't fifty the club. You know he started peeing on 2:51:26.400 --> 2:51:35.959 people in the club. I'm coming, he said. 2:51:36.000 --> 2:51:40.800 I say, saw being told. I'm talking about there some 2:51:40.920 --> 2:51:44.360 women sitting the he said. The ball and he pe. 2:51:45.240 --> 2:51:49.040 Great pete on their legs. He when he mixed his 2:51:49.120 --> 2:52:02.120 weed with Henderson before close the Palladium. You don't see 2:52:02.720 --> 2:52:03.880 the week before that, you man. 2:52:05.959 --> 2:52:08.760 He the boy hit the floor and then it sprinkled 2:52:08.800 --> 2:52:09.440 on these toes. 2:52:09.480 --> 2:52:23.960 And listen, man, yo, okay, I wasn't gonna make I 2:52:24.120 --> 2:52:26.720 began with my pistol on myself and you have to 2:52:26.800 --> 2:52:27.360 go now. 2:52:29.240 --> 2:52:31.360 Now before that big dude loosening up in the blad 2:52:31.480 --> 2:52:32.400 on twenty eighth Street. 2:52:34.560 --> 2:52:37.560 Oh my god, I wasn't ready for man. Well we 2:52:37.680 --> 2:52:38.840 need to make it. 2:52:38.920 --> 2:52:42.400 We can go ahead for yo, man, Yeah, thirty five 2:52:42.560 --> 2:52:46.720 years I'm not he let me say that one. 2:52:46.760 --> 2:52:47.080 I told you. 2:52:47.120 --> 2:52:50.800 See, he gave me permission. That's a crazy you're gonna 2:52:50.800 --> 2:52:52.320 say that. I knew he's gonna say the pistol one. 2:52:52.360 --> 2:52:54.320 I know that Pep's in the club. So you know 2:52:54.400 --> 2:52:56.880 how boys, boys listen, I need to hear it. No, 2:52:57.000 --> 2:52:59.880 his boys, listen. These are the hard conversation we have. 2:53:00.040 --> 2:53:03.640 I said, listen, Keith Man, I got your back. I'll 2:53:03.680 --> 2:53:04.959 die for you straight up. 2:53:05.240 --> 2:53:09.039 Like if we're out of the club and something's going 2:53:09.120 --> 2:53:12.160 to happen, and I know that you know, like your 2:53:12.720 --> 2:53:14.680 you know whatever I gotta do. Man, you're my brother. 2:53:14.720 --> 2:53:15.240 I was out of here. 2:53:15.360 --> 2:53:18.480 But once he started all joking aside, he went through 2:53:18.520 --> 2:53:20.520 this phase of doing that and we realized that it 2:53:20.640 --> 2:53:22.720 was you were mixing tequilo. 2:53:23.200 --> 2:53:25.160 It was something was happening with he went through the 2:53:25.200 --> 2:53:30.360 face my beating. 2:53:32.879 --> 2:53:33.480 I had that. 2:53:33.800 --> 2:53:36.120 You know, sugar run in my family. I don't know that. 2:53:37.600 --> 2:53:40.600 Yeah, you know, when you're diabetic and you drink liquor, 2:53:41.200 --> 2:53:43.480 it just come out like when it come out. It's 2:53:43.520 --> 2:53:45.040 coming out. It's not like hold it. 2:53:46.240 --> 2:53:46.720 I didn't know what. 2:53:47.840 --> 2:53:49.760 I didn't even know. I thought I was, you know, 2:53:49.840 --> 2:53:51.400 too drunk to get to the bathroom, you know what 2:53:51.400 --> 2:53:51.760 I'm saying. 2:53:51.879 --> 2:53:54.080 And we were, and so we were, we were running around, right. 2:53:54.360 --> 2:53:57.240 So if you're my man, and I love you like 2:53:57.400 --> 2:53:58.920 and I'm willing to die for you, and I'm not 2:53:58.959 --> 2:54:01.040 a gangster at all, but if I know that I 2:54:01.080 --> 2:54:02.640 got to jumping in from a movie, this cat what 2:54:02.720 --> 2:54:04.840 O the case. But at a point where after a 2:54:04.879 --> 2:54:08.960 while it was happening too much. I can't justify you. 2:54:09.320 --> 2:54:11.160 I was like, yo, Keith, here's two things we're gonna do. 2:54:11.600 --> 2:54:14.000 I'm either not going I'm not going to go out 2:54:14.040 --> 2:54:16.160 with you, man, I can't go out any more. Or 2:54:18.280 --> 2:54:21.360 if you keep doing that, I ain't got your back. 2:54:21.400 --> 2:54:22.120 I'm walking on you. 2:54:23.240 --> 2:54:25.360 We had to have a heart. That's a hard conversation 2:54:26.080 --> 2:54:34.840 created the depends about six. 2:54:38.959 --> 2:54:49.320 You tell one story story man repete on somebody and 2:54:49.400 --> 2:54:52.240 the man was about to whip my ass. This dude's wrong. 2:54:53.200 --> 2:54:54.080 You pet on the man? 2:54:54.240 --> 2:54:58.320 Girl, I don't care. She had painless shoes on. You 2:54:58.440 --> 2:55:04.280 still discribed it pee on everybody, bro. So it was 2:55:04.280 --> 2:55:06.600 a wild nice man. We have some wild nay, haven't 2:55:06.640 --> 2:55:08.480 bro it happened you know, don't have. 2:55:08.680 --> 2:55:11.240 No, No, don't know. Don't you have peen on somebody 2:55:11.320 --> 2:55:16.080 in the street. No, no, but sudden. 2:55:18.360 --> 2:55:24.240 But you never said you'll turn that ship up. But 2:55:24.800 --> 2:55:28.200 should happened in life. No, he ain't shipped on him yet. 2:55:28.320 --> 2:55:29.280 That's what I was waiting for. 2:55:30.120 --> 2:55:30.760 I'll wait for. 2:55:32.800 --> 2:55:36.040 What for you? 2:55:36.240 --> 2:55:39.040 They literally throwing chairs. I wanted to foot and peeing 2:55:39.080 --> 2:55:40.440 on something that's going off. 2:55:40.480 --> 2:55:41.039 The hunk. 2:55:42.360 --> 2:55:49.280 Luckily has the social media. We don't make cancer a boy. 2:55:49.320 --> 2:55:51.800 Make sure to depict that in the film. They all 2:55:51.879 --> 2:55:54.160 we got you got you a long stream and that 2:55:54.280 --> 2:55:58.480 motherfuckers they had social media. We'll be here right now? Yoh, 2:55:58.520 --> 2:55:59.680 what do you want? You want me to go get that? 2:56:00.040 --> 2:56:01.880 You want that other stock room? Could we wouldn't be 2:56:01.920 --> 2:56:02.440 here no more. 2:56:03.040 --> 2:56:08.400 So it's something that I kept hearing repeated through this conversation. Said, 2:56:08.400 --> 2:56:13.080 at one point you was doing three hundred and fifty million. 2:56:14.400 --> 2:56:15.440 Did I hear that? 2:56:15.560 --> 2:56:15.920 Correct? 2:56:16.200 --> 2:56:19.680 Worth like doing three three hundred and fifty million? You 2:56:20.080 --> 2:56:27.920 can't help hold on a minute, because how was y'all acting? 2:56:28.080 --> 2:56:28.240 Then? 2:56:30.040 --> 2:56:32.560 I know, listen, I'm gonna be honest with you. I 2:56:32.600 --> 2:56:33.800 don't give a fuck. 2:56:34.320 --> 2:56:36.959 If they say you just worth three hundred and fifty million, 2:56:37.520 --> 2:56:38.280 I already got. 2:56:38.280 --> 2:56:41.680 Fifty million before you answer to that. Inflation? What is 2:56:41.760 --> 2:56:44.560 that today? Yeah, that's yeah, that's the question. Inflation. So 2:56:50.280 --> 2:56:53.039 acting in clothing. 2:56:53.240 --> 2:56:57.680 Technically it's a good it's a great number. But Nike 2:56:57.840 --> 2:57:00.680 does thirty billion a year and a lot of But but. 2:57:01.120 --> 2:57:07.680 Coming from were I letna stop staying saying. 2:57:09.400 --> 2:57:12.000 But we was only it was almost homeless. So we 2:57:12.160 --> 2:57:15.680 all moved into my house and and slept, you know, 2:57:16.000 --> 2:57:18.360 like we worked during the day. I worked at Red 2:57:18.400 --> 2:57:20.520 Loft and then we were so enclosed and having people 2:57:20.560 --> 2:57:25.200 so close. I worked in Baldwin and I worked at 2:57:25.560 --> 2:57:29.680 I worked at Sunrise, and he worked uptown Manhattan as 2:57:29.680 --> 2:57:30.400 a building manager. 2:57:30.440 --> 2:57:32.840 And you worked in a factory. Right job Yeah, so 2:57:36.680 --> 2:57:38.320 job bro job. 2:57:40.080 --> 2:57:51.039 The job. 2:57:53.000 --> 2:57:54.720 You had a fantasy boy, You were in a clean, 2:57:54.800 --> 2:58:00.680 good job. Man. I remember I said, job Okay, it 2:58:00.840 --> 2:58:05.080 was nothing behind that story. It wasn't steady. 2:58:07.000 --> 2:58:10.520 So almost a sudden, were almost homeless. We get our deal, 2:58:10.680 --> 2:58:13.600 were supposed to the manufacturing deal. Was supposed to be 2:58:13.640 --> 2:58:16.680 supposed to do five million dollar worth of sales in 2:58:16.879 --> 2:58:22.000 three years to keep our basically our manufacturing deal. We 2:58:22.200 --> 2:58:25.480 do thirty million dollar worth of sales in like three months. Wow, 2:58:26.400 --> 2:58:31.440 what takes all? Immediately we start moving and doing stuff. 2:58:31.520 --> 2:58:34.960 So I think at twenty nine we was almost I 2:58:35.080 --> 2:58:37.920 was almost homeless. That means you would have been almost homeless, 2:58:37.959 --> 2:58:40.240 but you were renting the basement from me right and 2:58:40.720 --> 2:58:43.840 then paying whatever he could, and and he had a job, 2:58:43.879 --> 2:58:44.199 and then. 2:58:44.120 --> 2:58:47.480 We all quit. It just takes off. I remember. 2:58:47.560 --> 2:58:49.160 I remember I came out here in Miami the first time. 2:58:49.200 --> 2:58:51.640 I remember standing at Jack the Rapper, and I remember 2:58:51.680 --> 2:58:54.320 looking at some pink tall building what is now the 2:58:54.360 --> 2:58:54.840 Port of Field. 2:58:54.879 --> 2:58:56.120 I was like, man, one day, was it? 2:58:56.320 --> 2:58:58.640 How can I be done? Nutjacks rap. I was on 2:58:58.760 --> 2:59:00.800 the beach going, man, look at that pink building. It 2:59:00.840 --> 2:59:02.760 was like ninety seven ninety eight, and that pink billing 2:59:02.879 --> 2:59:04.440 just got bill. I said, man, one day, I'm gonna 2:59:04.440 --> 2:59:06.480 get thirty thousand dollars in a foridn apartment. 2:59:07.680 --> 2:59:08.160 I remember. 2:59:08.240 --> 2:59:11.640 The next year I bought the second building and there 2:59:11.680 --> 2:59:14.400 for three second apartment there for three million dollars. But 2:59:14.520 --> 2:59:16.280 I found out I didn't know any better. I didn't 2:59:16.280 --> 2:59:19.280 know about what they call marinas. I had Jessky, so 2:59:19.320 --> 2:59:21.240 I wanted to buy a Jesski. I want to put 2:59:21.240 --> 2:59:24.360 a jesse someplace. So I go down to Venetian Causeway 2:59:24.440 --> 2:59:27.240 and I buy another house of five million dollars. 2:59:27.000 --> 2:59:27.880 There just to put a Jesse. 2:59:28.560 --> 2:59:28.720 Man. 2:59:30.360 --> 2:59:32.520 I remember, we bought each other. We bought each other 2:59:32.640 --> 2:59:39.040 cart cars, all kind of I mean, we were just 2:59:39.120 --> 2:59:42.760 spending money. Like but we got my first bens. 2:59:44.400 --> 2:59:45.320 You had to corvette. 2:59:45.480 --> 2:59:47.240 You had the boat. We brought you the boat. We 2:59:47.320 --> 2:59:49.720 bought Jada Bidley and these are these are Christmas gifts 2:59:49.720 --> 2:59:52.520 and birthdays. So well, yeah, it was pretty good. 2:59:52.560 --> 2:59:52.720 You know. 2:59:54.160 --> 3:00:00.879 Damn, my friends ain't shit. How young were you guys? 3:00:00.879 --> 3:00:04.000 How old were you guys? A twenty nine thirty. That's 3:00:04.040 --> 3:00:04.840 the thing when. 3:00:04.720 --> 3:00:06.880 We have a lot of these conversations, especially at Dream Chance, 3:00:07.000 --> 3:00:08.840 we're talking about things that happened in the past. 3:00:09.760 --> 3:00:13.360 We were all older. Now these are young people that 3:00:13.440 --> 3:00:17.400 we're talking about, young mentalities, young men, young women that 3:00:17.520 --> 3:00:19.360 were doing things, and we got to put that in 3:00:19.440 --> 3:00:20.039 that perspective. 3:00:20.040 --> 3:00:20.760 We were told that. 3:00:20.800 --> 3:00:24.840 We're not supposed to live past twenty one. That's what 3:00:25.080 --> 3:00:27.440 everybody told us, even the people that we paid to 3:00:27.520 --> 3:00:30.360 protect us told us that that we're going to be 3:00:30.480 --> 3:00:31.959 dead or in jail by twenty one. 3:00:32.200 --> 3:00:34.959 My mom to tell me that should every day, tell 3:00:35.000 --> 3:00:38.720 me that shit all the time until I almost die seventeen. 3:00:39.160 --> 3:00:39.879 What did you say? 3:00:40.240 --> 3:00:41.600 She's to be like, you're gonna be dead and you're 3:00:41.600 --> 3:00:43.440 gonna be dead in jail by telling you twenty one. 3:00:43.680 --> 3:00:45.920 And I'd be like, yo, you my mom, Like how you. 3:00:46.000 --> 3:00:48.160 Saying it to me? Because way because you were acting out. 3:00:48.200 --> 3:00:51.160 She's like the way you move in, what people you 3:00:51.280 --> 3:00:55.920 hang in and carry you straight scared skin, just straight 3:00:55.959 --> 3:00:59.760 shoot us. I mean all of my mothers are actually 3:01:00.120 --> 3:01:04.000 the truth. Yoh, y'all fucked me up. 3:01:04.320 --> 3:01:05.920 But one of the best days though, like when we 3:01:06.080 --> 3:01:07.880 made it made it. I think one of the best 3:01:08.000 --> 3:01:11.640 days for us was seeing our product of Macy's windows like. 3:01:11.760 --> 3:01:16.440 We literally went to Macy's windows windows Like y'all literally 3:01:16.520 --> 3:01:18.480 got forty ounces and went and stood in front of 3:01:18.560 --> 3:01:19.800 Macy's talking about that. 3:01:20.160 --> 3:01:24.160 That's that's selling gangs to Hold on Home, hold on home, 3:01:24.320 --> 3:01:28.080 because I know is it Macy's on thirty four thirty 3:01:28.120 --> 3:01:30.320 four Street? Okay, hold on, let me take it. 3:01:30.400 --> 3:01:32.879 Let me take it, because I'm there. I'm there, even 3:01:32.879 --> 3:01:36.600 though I wasn't there, I'm there. Y'all knew it was 3:01:36.680 --> 3:01:38.320 going to be on thirty fourth Street. 3:01:38.760 --> 3:01:41.400 You can remember I said this. We had to pay 3:01:41.560 --> 3:01:43.640 after a while, you know what I mean. All that stuff, 3:01:43.680 --> 3:01:46.959 But what really happened is we grew up. We grew 3:01:47.040 --> 3:01:50.360 up in Hollis Queen's Halls. Queen's is right next to JFK. 3:01:51.840 --> 3:01:55.320 Our parents used to tell us. They used to say, well, 3:01:55.480 --> 3:01:57.960 there was a plane that shut the whole community when 3:01:57.959 --> 3:02:00.280 a land called the concord in the land of time. 3:02:01.120 --> 3:02:03.400 And our parents used to say, either you need to 3:02:03.440 --> 3:02:05.200 be because when when you heard the rumbling of the 3:02:05.280 --> 3:02:08.440 jail of the concord landing the whole neighborhood ship. I 3:02:08.480 --> 3:02:11.720 remember my mother used to say, or during the during 3:02:11.800 --> 3:02:14.640 the summer, the lights on the Empire Stable, and my 3:02:14.720 --> 3:02:16.520 mother used to say, you better be the fastes than 3:02:16.600 --> 3:02:20.160 the concord or quicker than the lights of the Empire Stable, 3:02:20.200 --> 3:02:22.040 because that means it got dark concord and at a 3:02:22.080 --> 3:02:26.879 certain time and whatever the imp So that's what happened. 3:02:27.480 --> 3:02:28.360 We finally made it. 3:02:28.560 --> 3:02:31.000 We had our first office of forty eighth floor of 3:02:31.160 --> 3:02:34.280 the Empire State Building. This is a building that was 3:02:34.360 --> 3:02:36.880 thirty miles away, that took us thirty years to get to, 3:02:37.440 --> 3:02:39.120 and now we have the ford. We would end up 3:02:39.160 --> 3:02:43.200 owning the sixty fifth, sixty sixty three floors of the 3:02:43.240 --> 3:02:45.600 Empire State Building. But the first time, and I remember 3:02:45.640 --> 3:02:48.240 at that time the Empire State Building windows can open 3:02:48.320 --> 3:02:50.400 as high as from here to did I remember the 3:02:50.480 --> 3:02:53.600 first time we made it, we to the outside outside 3:02:53.600 --> 3:02:55.760 actually window, and that's why people used to jump out 3:02:55.800 --> 3:02:58.280 of some of the last by the way we got 3:02:58.320 --> 3:03:01.480 avoided off. I remember sitting out sitting there at the 3:03:01.560 --> 3:03:03.920 forty four and me had the call and Keith we 3:03:03.959 --> 3:03:06.920 were looking outside of there at the entire city. 3:03:07.480 --> 3:03:08.640 We finally made it. 3:03:09.000 --> 3:03:11.560 The next day we take I just got a brand 3:03:11.600 --> 3:03:14.760 new Lexus, and I had the thousand CD player in 3:03:14.840 --> 3:03:16.400 the back, the. 3:03:16.600 --> 3:03:17.200 Thousand of them. 3:03:17.240 --> 3:03:19.560 It took me a week to open all those damn 3:03:19.680 --> 3:03:22.800 CDs to put them in there, and we sat outside 3:03:22.840 --> 3:03:26.400 of Macy's with the coldest forties from Popula Compy kids. 3:03:26.720 --> 3:03:30.160 We opened up that trunk and I made sure every 3:03:30.320 --> 3:03:35.760 girl seeing that I had every CD they're playing, and 3:03:35.879 --> 3:03:38.120 we rolled down the window then listen and blast of 3:03:38.200 --> 3:03:41.000 that music as much as we could right in front 3:03:41.040 --> 3:03:43.280 of those Macy's windows. We would later on be the 3:03:43.360 --> 3:03:46.720 first people that ever physically sit in the windows of 3:03:46.840 --> 3:03:48.720 Macy's for eight hours while. 3:03:49.720 --> 3:03:53.960 During the promotion, you guys physically sat there. And then 3:03:54.040 --> 3:03:55.879 next week I remember driving that car home. 3:03:57.320 --> 3:04:01.720 And somebody car jack me. I was all right do 3:04:02.000 --> 3:04:04.320 to my friends, Our friends who used to rob people. 3:04:04.440 --> 3:04:06.240 Caught me on Long Island and they dragged me. 3:04:06.480 --> 3:04:07.880 They got you. They caught me. 3:04:08.000 --> 3:04:10.119 They saw me, and they saw me driving that Lexus. 3:04:10.200 --> 3:04:12.080 They dragged me to the back. I had tried to 3:04:12.160 --> 3:04:13.760 move as fast as I put out of the neighborhood. 3:04:14.000 --> 3:04:16.720 They dragged me to the back and they put the 3:04:16.800 --> 3:04:18.640 gun to my head and I thought I was gonna die, 3:04:18.720 --> 3:04:20.520 and they took that trigger and they was about to 3:04:20.560 --> 3:04:23.039 pull it and they just took the car and ran away. 3:04:23.080 --> 3:04:25.160 But what they found out is that we had made it. 3:04:25.160 --> 3:04:27.080 And they said, Damon can get another car, don't worry 3:04:27.080 --> 3:04:29.160 about it. And so they followed me and they and 3:04:29.320 --> 3:04:32.400 that and that was and that's that, and that's that story. 3:04:34.680 --> 3:04:36.600 A lot of a lot of things happened going on. 3:04:36.840 --> 3:04:42.560 So those guys believed in you. Then I think that's 3:04:42.560 --> 3:04:44.360 the side. I don't want anybody else to. 3:04:44.360 --> 3:04:47.760 Believe in me again. But let me ask you, how 3:04:47.840 --> 3:04:50.160 did that feel? Being a kid from Queens. 3:04:50.200 --> 3:04:53.640 It happened because because that Macy's on thirty fourth Street, 3:04:53.840 --> 3:04:54.840 that's home alone. 3:04:55.000 --> 3:04:59.440 You know that it's everything to us. It is a 3:04:59.520 --> 3:05:00.960 kid from the see because I know a lot of 3:05:00.959 --> 3:05:01.760 people are gonna. 3:05:01.520 --> 3:05:03.600 Watch this man, and they're not gonna they're not gonna 3:05:03.680 --> 3:05:04.200 understand that. 3:05:04.280 --> 3:05:05.120 But I understand that. 3:05:05.240 --> 3:05:07.480 So I'm gonna I'm gonna be reading you right now 3:05:07.560 --> 3:05:09.640 and I'm saying, how did Jack, how did that moment 3:05:09.680 --> 3:05:10.200 feel for you? 3:05:11.959 --> 3:05:15.640 Honestly, man, that was a big day for us, but 3:05:16.520 --> 3:05:18.200 that wasn't That wasn't my big day. 3:05:18.680 --> 3:05:20.800 But because God mean, when we started the company, I 3:05:20.840 --> 3:05:24.000 had a child, I was married and had a child 3:05:24.160 --> 3:05:26.680 at a young age. So my whole goal is to 3:05:26.720 --> 3:05:29.880 buy a home for my kids, my life. And what 3:05:30.120 --> 3:05:33.760 happened around at same time Macy's all that stuff. Damon's like, okay, 3:05:33.840 --> 3:05:34.879 let's go find a house. 3:05:35.560 --> 3:05:37.360 So we went to a house that's on Walction out 3:05:37.360 --> 3:05:40.680 there in Brookville, Long Allen and he and he was like, yo, 3:05:41.200 --> 3:05:44.160 all right, we're gonna spend no more than seven hundred thousand, 3:05:44.520 --> 3:05:46.280 that's what That's the highest we gonna bid on it. 3:05:47.040 --> 3:05:48.879 So we went out there to this house in Brookville, 3:05:49.879 --> 3:05:53.800 got to seven hundred, and his ego kicked in seven 3:05:54.920 --> 3:05:58.119 eight hundred fifty nine hundred. 3:05:58.480 --> 3:06:00.240 We went no way upse I think a million too. 3:06:00.680 --> 3:06:03.840 Didn't get the house, but we end up getting another house. 3:06:03.879 --> 3:06:06.080 But what that told me was, you know what I'm saying, 3:06:06.680 --> 3:06:08.920 be in a different game right now. And he got 3:06:09.000 --> 3:06:11.240 my back, you know what I'm saying. So it's times 3:06:11.360 --> 3:06:13.960 like that that I remember more than I guess the 3:06:14.080 --> 3:06:17.080 Macy's name, because those are goals out trying to set 3:06:17.240 --> 3:06:20.039 the home buying, taking care of my family, just getting 3:06:20.200 --> 3:06:23.800 a daily paycheck, another weekly paycheck from some shit you 3:06:23.840 --> 3:06:24.720 build out of nothing. 3:06:25.280 --> 3:06:28.080 To me, that shit was monumental to me. 3:06:28.720 --> 3:06:30.960 So that's what the things I remember the most, just 3:06:31.040 --> 3:06:33.440 really creating something from nothing to be able to pay 3:06:33.520 --> 3:06:34.480 my bills with that shit. 3:06:35.280 --> 3:06:36.960 I ain't gonna lie. I gotta make some noise for 3:06:37.040 --> 3:06:43.600 that what was in that moment man, Because for me 3:06:44.120 --> 3:06:48.360 being from New York City on the thirty fourth Street, 3:06:49.440 --> 3:06:51.520 it was thirty fourth Street and forty second Street. 3:06:51.640 --> 3:06:55.680 If you didn't if once you conker the coliseum rather. 3:06:55.640 --> 3:06:58.119 The next movement, Yeah, forty deuce is the next one. 3:06:59.120 --> 3:07:03.480 That was the next one. That coliseum got a gird. 3:07:05.640 --> 3:07:08.040 Then thirty fourth Street is big at all? 3:07:08.520 --> 3:07:12.800 Yeah, I said, because there's a lot of more other people. 3:07:13.040 --> 3:07:17.039 This is kind of it's just going international with going 3:07:17.160 --> 3:07:20.840 up the block. Yeah, how did you feel with having 3:07:21.520 --> 3:07:25.920 your mother fucking closed in thirty fourth Street Macy's n. 3:07:26.040 --> 3:07:27.920 I mean it felt at that time. We were still 3:07:28.000 --> 3:07:30.040 young too, so the brand was still coming up. 3:07:30.320 --> 3:07:30.480 You know. 3:07:31.200 --> 3:07:32.920 We used to do this thing we say one time 3:07:32.959 --> 3:07:34.720 when we would walk down the block and still see 3:07:34.760 --> 3:07:37.520 people in our clothes and be like one time, everybody 3:07:37.560 --> 3:07:38.480 be like where where where? 3:07:38.680 --> 3:07:38.840 You know? 3:07:39.400 --> 3:07:42.280 So it was still new for us. But having any 3:07:42.440 --> 3:07:46.400 Macy's window, especially like even my boy Jay. He had 3:07:46.440 --> 3:07:49.080 got fired from Macy, so he always had this personal thing. 3:07:49.280 --> 3:07:49.720 He worked for. 3:07:50.360 --> 3:07:52.240 He worked for Macy, so he had got fired for, 3:07:52.640 --> 3:07:55.520 you know, supposedly stealing like a three dollar time and 3:07:56.080 --> 3:07:58.000 he never forgave him for that. But you know what 3:07:58.080 --> 3:07:58.440 I'm saying. 3:08:00.120 --> 3:08:03.800 But to see us come back and see his face 3:08:03.879 --> 3:08:05.760 that night and see all of us, he said, the 3:08:05.800 --> 3:08:08.240 guy I'll be selling to you. 3:08:08.400 --> 3:08:08.600 Yep. 3:08:08.800 --> 3:08:09.959 So it was it was big. 3:08:10.080 --> 3:08:13.280 And then you know, Macy's windows is historic, bro like 3:08:13.959 --> 3:08:16.600 for us, it was the first time I think Urban 3:08:16.879 --> 3:08:19.039 Fashion Company graced the windows. 3:08:19.200 --> 3:08:21.360 Talk and I think had done it. I think he 3:08:21.480 --> 3:08:24.920 did it eventually, but we was in the windows, that's right. 3:08:26.280 --> 3:08:27.879 So this is pretty much my last question. 3:08:31.040 --> 3:08:36.120 There's so many other people that's from Queens or black 3:08:36.240 --> 3:08:40.640 four people that's together. What was the moment where YA 3:08:40.800 --> 3:08:43.640 actually sat down and said this is what we're going 3:08:43.720 --> 3:08:47.280 to focus on. Me and e FN been friends forever, right, 3:08:50.320 --> 3:08:57.760 I recorded his studio, he's been my studio in New York. 3:09:00.120 --> 3:09:04.760 But we had invested in Drink Champs nine months and 3:09:04.920 --> 3:09:06.640 kind of didn't make anything back. 3:09:07.120 --> 3:09:08.840 No, we didn't make anything back. 3:09:09.120 --> 3:09:13.520 Anything back, but it was it's so impactful. That's the 3:09:13.560 --> 3:09:15.920 only thing we got back was the impacts. The impact, 3:09:16.480 --> 3:09:18.800 but no one knows that. So we just kept going. 3:09:19.879 --> 3:09:21.760 But it was times we were like, hey man, what 3:09:21.879 --> 3:09:24.240 the fuck are we doing? Really mean? 3:09:24.879 --> 3:09:27.560 This is? This is this is this is not Luca did. 3:09:29.800 --> 3:09:34.400 Was there anytime doing fool where y'all? I was like, damn, bro, 3:09:34.800 --> 3:09:37.640 We're sure we were doing this is the right thing. 3:09:39.920 --> 3:09:42.360 I don't think anybody, I don't think everybody. Anybody's ever 3:09:42.400 --> 3:09:46.040 asked us that. So when Carl and I started in 3:09:46.520 --> 3:09:51.080 eighty nine, we started it, we were doing this thing 3:09:52.520 --> 3:09:54.640 called like you said. He had a family, he had 3:09:54.640 --> 3:09:56.039 a he had a child, and he had a wife. 3:09:56.160 --> 3:09:58.160 She said, Yo, what are you doing? You gotta take 3:09:58.240 --> 3:10:01.000 care of us. And I think that we close it 3:10:01.120 --> 3:10:04.080 down cause he ran out of money when you got. 3:10:03.959 --> 3:10:05.600 First start, We closed down the brand. 3:10:06.200 --> 3:10:10.960 We stopped and then he I'm sorry, but is this 3:10:11.280 --> 3:10:13.800 before or after the super Soakers? 3:10:14.600 --> 3:10:18.039 After after when we started putting the actual physical name 3:10:18.080 --> 3:10:21.800 food on product? Close it down? We closed three times 3:10:22.120 --> 3:10:23.720 from eighty nine to ninety two. 3:10:24.600 --> 3:10:24.920 Call this. 3:10:25.160 --> 3:10:27.240 Carl says, I got to take care of my family, 3:10:27.280 --> 3:10:30.000 can't do it. I'm like, whatever, cool, I ran out 3:10:30.040 --> 3:10:32.959 of money. One thousand dollars, two thousand dollars. You're the financier, 3:10:33.080 --> 3:10:34.000 I'm the financier. 3:10:34.200 --> 3:10:35.720 Whatever. This is no big money. 3:10:37.360 --> 3:10:39.560 People start seeing us. Yo man, so the flea mark 3:10:39.600 --> 3:10:42.720 or whatever whatever I need. My boy Ja comes back. 3:10:42.760 --> 3:10:47.360 He's fighting desert storm. He's like, he's he's alright. He 3:10:47.400 --> 3:10:49.039 comes back. He said, Yo, man, what are you doing? 3:10:49.080 --> 3:10:50.879 I want to go to fashion institute. By the way, 3:10:51.400 --> 3:10:52.920 I got a little bit of money. He give me 3:10:53.080 --> 3:10:57.000 five thousand dollars. We started again. Call no longer. The 3:10:57.080 --> 3:11:03.080 picture not necessarily cool. It starts to get momentum. We 3:11:03.240 --> 3:11:08.400 run out of money. Close it again. People, Yo, I 3:11:08.520 --> 3:11:09.120 sort of stuff. 3:11:09.160 --> 3:11:09.880 I like this stuff. 3:11:10.440 --> 3:11:14.600 Call comes back. Jay says, Yo, let's rock. I'll move 3:11:14.640 --> 3:11:16.720 in your house with you. I'll work during the day. 3:11:17.360 --> 3:11:21.640 I'll put some rent. Keith says, I'll move in your house. 3:11:22.120 --> 3:11:25.280 I'll leave in the basement. I'll put some rent. Call 3:11:25.360 --> 3:11:28.800 says I'll come back. I didn't go, and we mortgage 3:11:28.840 --> 3:11:30.960 the house. I work at Red Lobster. We all are 3:11:31.040 --> 3:11:34.560 working off and on shifts. The Foobol brand then comes 3:11:34.640 --> 3:11:39.000 back again. It's not big. We get that call for 3:11:39.120 --> 3:11:42.440 three years off until like ninety five five. This is 3:11:42.480 --> 3:11:44.200 a three year span that this has happened. This is 3:11:44.240 --> 3:11:46.160 a seven year this started six years span. 3:11:46.200 --> 3:11:47.119 So right around. 3:11:48.640 --> 3:11:51.880 Eighty nine we failed the first time, started agetting ninety 3:11:52.040 --> 3:11:55.520 failed again, started again in ninety one, failed again in 3:11:55.680 --> 3:11:59.119 ninety two. Then we all just come together. We live 3:11:59.240 --> 3:12:01.920 off of shit beans and what are the cases more 3:12:02.000 --> 3:12:02.800 than rent the house? 3:12:03.480 --> 3:12:10.160 What the answer? People probably saying to you, you're failing life. 3:12:10.600 --> 3:12:11.640 I got I got a wife. 3:12:11.640 --> 3:12:15.520 So they're all laughing at us, not talking to us. 3:12:15.840 --> 3:12:20.160 Ninety five we start to get some form of traction. 3:12:21.320 --> 3:12:25.959 Ninety six, we start to get a deal. Wow, millions 3:12:26.000 --> 3:12:28.200 of dollars in the bank by ninety eight, ninety seven, 3:12:28.320 --> 3:12:30.879 ninety eight, and we're globally recognized. 3:12:30.440 --> 3:12:35.480 At that time. But that's how it goes. Yeah, I 3:12:35.560 --> 3:12:37.360 don't think, I don't think. I don't think I have 3:12:37.440 --> 3:12:39.000 a recaptain in that way. 3:12:39.200 --> 3:12:41.160 And it was about partners coming in and out and 3:12:41.240 --> 3:12:43.680 we all say, yo, we got something bigger than this man. 3:12:44.280 --> 3:12:46.680 Work your day job, don't save money, put it into 3:12:46.760 --> 3:12:49.000 this ship, move into my house, Sleep on the floor, 3:12:49.080 --> 3:12:49.840 sleep on the ground. 3:12:49.920 --> 3:12:52.200 Get your wife. Your wife's mad at you. I don't care. 3:12:52.560 --> 3:12:57.760 Go ahead, that's rock sounds about right. They killed it, 3:12:57.840 --> 3:12:59.959 so then you wonder, you wonder why we were still brothers. 3:13:00.080 --> 3:13:01.879 So what were we gonna do after that? I've been 3:13:01.920 --> 3:13:11.960 through everything, through everything that was hard, crazy as we. 3:13:14.240 --> 3:13:16.280 Drink Champs is a Drink Champs ll C. 3:13:16.480 --> 3:13:19.960 Production hosts and executive producers n O r E and 3:13:20.160 --> 3:13:21.200 dj e f f N. 3:13:22.360 --> 3:13:23.160 Listen to Drink. 3:13:23.040 --> 3:13:27.320 Champs on Apple Podcast, Amazon Music, Spotify, or wherever you 3:13:27.480 --> 3:13:31.240 get your podcasts. Thanks for joining us for another episode 3:13:31.280 --> 3:13:33.920 of Drink Champs, hosted by Yours truly, dj e f 3:13:34.080 --> 3:13:36.200 N and n O r E. Please make sure to 3:13:36.240 --> 3:13:38.720 follow us on all our socials that's at drink Champs 3:13:38.760 --> 3:13:41.760 across all platforms at the Real Norrie go on I 3:13:41.959 --> 3:13:45.600 g at Noriega on Twitter, Mine is at Who's Crazy 3:13:45.760 --> 3:13:48.680 on I g at dj e f N on Twitter, 3:13:49.040 --> 3:13:51.600 and most importantly, stay up to date with the latest releases, 3:13:52.000 --> 3:13:55.160 news and merch by going to drink champs dot com