Speaker 1: He is drinks chess, motherfucking podcast makes He's a legendary
Speaker 1: queens rapper.
Speaker 2: He ain't agreed as your boy in O R E.
Speaker 2: He's a Miami hip hop pioneer put up as d
Speaker 2: J e f N. Together they drink it up with
Speaker 2: some of the biggest players, you know what I mean.
Speaker 3: And the most professional unprofessional podcast and your number one
Speaker 3: source for drunk.
Speaker 4: Drink chans MO days New Year's c that's it's time
Speaker 4: for drink Champs.
Speaker 2: Drink up, motherfuck.
Speaker 5: Mother would a good be hoping he swootshol be. This
Speaker 5: is your boy in O R E. What up is
Speaker 5: d J e f N And this is drink Champs.
Speaker 5: Ye did you brothers that I'm about to introduce.
Speaker 2: The world.
Speaker 5: It made us proud to support our own. Before this time,
Speaker 5: I didn't know of any brothers from the hood owning
Speaker 5: a clothing company and it being the ship. They are
Speaker 5: still here and they still friends to this day.
Speaker 2: I thought the money would have brought them up a
Speaker 2: long time ago.
Speaker 5: They still here, these legends, and we are giving them
Speaker 5: their motherfucking flowers today.
Speaker 2: In case you don't know who we're talking about, we're
Speaker 2: talking about for us by us. Motherfucking I name this.
Speaker 5: I try to not name Queens because I can't call y'all, like,
Speaker 5: even though y'are from Queens, the brand is too big
Speaker 5: to just be called Queens.
Speaker 2: And I'm from Queens that trust me. I want to
Speaker 2: claim everything in Queens. We claim. I even claimed city
Speaker 2: field sometimes, you know what I mean.
Speaker 5: So for the people that don't know, right, me and
Speaker 5: you were talking earlier and you said, did you started
Speaker 5: from selling search and hats?
Speaker 2: Is this how this started football? Yeah?
Speaker 6: Man standing on the corner selling Ti top pass. At
Speaker 6: that time, day La Soul had made a video and
Speaker 6: they were wearing these Ti top passes. I think we
Speaker 6: got inspired from five five Soul, right five five so yeah,
Speaker 6: and they were like yeah, and they would like it's
Speaker 6: like a sleeve instead of having a ball on the
Speaker 6: top of it was a little.
Speaker 2: Strill, the skull cut like the Scully ones, the ones
Speaker 2: that hung.
Speaker 6: Exactly and we would make a couple of wheel So actually,
Speaker 6: before that, you know, before we had the football name morning,
Speaker 6: we were selling super soakers with the Super so.
Speaker 2: Yeah, we were selling them the Greek at the Greek picnic. Okay,
Speaker 2: what the apartment was this? You know, the reality of this.
Speaker 4: We were business spend, so we were selling whatever we
Speaker 4: throw it with turning the bucks. So it was coming
Speaker 4: super soakers. When the things were hot, we had Damon
Speaker 4: had a van. We filled it up with all kind
Speaker 4: of merchandise and go to the Greek Vest all those
Speaker 4: things set up, shopping to cell whatever was hot. So
Speaker 4: that's how we started being in business without the fashion party.
Speaker 2: How did y'all come together? Like? Was it through the
Speaker 2: gear or each other?
Speaker 4: They were selling super so I moved from Baisic projects
Speaker 4: to farmers, Belovard and Queens.
Speaker 6: Five four or five years old was kiaking through the
Speaker 6: fence and that's what it's doing with no teeth.
Speaker 2: Man, I want to play with you.
Speaker 5: That was it.
Speaker 2: Will we make kids?
Speaker 6: They meet out to high school? You know, he came
Speaker 6: into school. You came in class and you had a
Speaker 6: car accident or something, and he had a he had
Speaker 6: a he had a big eight, a big bandage around
Speaker 6: here with man blood on it. And really, you know
Speaker 6: a little bit of blood on it. Man blood to
Speaker 6: me and I don't like seeing blood, right, He just
Speaker 6: had something to him and he ran out.
Speaker 2: I was like, yo, that's ignorant.
Speaker 5: Man back then I want to mess with that. And
Speaker 5: then Jay all partner, we met him.
Speaker 6: He lived two blocks way, so we met him around
Speaker 6: when he was probably about in high school, but twelve
Speaker 6: eleven or twelve, So childhood friends.
Speaker 5: One thing, one thing that that's very unique, you know
Speaker 5: what I'm saying, Like people, people don't stay together.
Speaker 2: For two weeks, you know what I mean?
Speaker 5: And especially business, How do y'all maintain friendship but still
Speaker 5: have business?
Speaker 6: Well, I was sending this interview as a guest because
Speaker 6: I'm so close to it, and I do so many
Speaker 6: interviews that I say the normal ship all the time.
Speaker 6: Keith Keith, you know he liked he liked to smoke
Speaker 6: the Devil's letters and I never understood.
Speaker 2: Howlets not tell us you.
Speaker 5: Go right there?
Speaker 6: But he has the best memory of anybody I knowing this,
Speaker 6: So my pardon, I'm gonna be sitting here like, oh yo.
Speaker 5: So because you know, like I know, I'm a little
Speaker 5: bit over there. Like lot of times when I look
Speaker 5: at me and compone's relationship, I kind of wish we
Speaker 5: never did business, Like I kind of wish we were
Speaker 5: just friends. Like now that we don't do business, we're
Speaker 5: back for like real, real friends, but it did affect us,
Speaker 5: you know what I'm saying, because we couldn't hang out
Speaker 5: to a certain extent. We had to go business partners.
Speaker 5: So if he like I always say this, I say,
Speaker 5: I say, my.
Speaker 2: Relationship with Pone.
Speaker 5: Made my relationship with e fn Ella because I used
Speaker 5: to try to change Compone. I wanted Compone to be
Speaker 5: on time, and he never. He never complied. But when
Speaker 5: I let that go, but I let that go, I
Speaker 5: was like, all right, cool, I let him be him.
Speaker 5: So that's like with E I learned that through Compone.
Speaker 5: I don't try to change e f n at all.
Speaker 5: This guy won't buy nothing. This guy got all his money,
Speaker 5: I mean.
Speaker 2: Wanting, but I just like let it be. Is that
Speaker 2: something you guys relate to you think?
Speaker 1: I mean? For us, I mean, we grew up as friends.
Speaker 1: We was friends, you know what I'm saying. We did
Speaker 1: everything we was going on tour. You know, we we
Speaker 1: backstage with backstage passes on thirteen, fourteen years old.
Speaker 2: So for us, we were cool.
Speaker 1: Like so when we got into business, it didn't change
Speaker 1: it for us because we we were already cool, you
Speaker 1: know what I'm saying. Like, and we did everything together
Speaker 1: and we also went out and took that friendship from
Speaker 1: a friendship to a business and keep it the same.
Speaker 1: You know what I'm saying. We was able to stay
Speaker 1: the same. Yeah, it wasn't like everybody starting he started tripping.
Speaker 1: I check him, I start tripping, He checked me. Got
Speaker 1: it was like, you know what I'm saying, Like, it
Speaker 1: wasn't like just everything was rosie. You know what I'm saying.
Speaker 5: But that's that's my thing, is like, how like so
Speaker 5: many people let the money change them as soon as like,
Speaker 5: especially childhood friends, especially people you met in high school,
Speaker 5: and as soon as that money getting involved. Somebody's been
Speaker 5: big headed. The other one is not big headed enough.
Speaker 5: So how did y'all maintain like we ain't letting this
Speaker 5: business fuck with us.
Speaker 6: I'm gonna let them speak on that. I got to
Speaker 6: say though, that there's one there's two things that are
Speaker 6: different than us and most people. If you with a
Speaker 6: rap group or a music group, or you with various
Speaker 6: other things, you can potentially have people pull you away
Speaker 6: to break off to do your own thing. Fuobul is
Speaker 6: way bigger than us, and anything that he does negative,
Speaker 6: well I do negative and break off.
Speaker 2: Fuubu is gonna exist.
Speaker 6: It ain't gonna be Damon, right, all right, Damon can't
Speaker 6: I mean could have probably No. I think we even
Speaker 6: had contracts within ourselves, and you can't break off and
Speaker 6: do another brand. So anything that I do with if
Speaker 6: he asks out and I make him look bad, it
Speaker 6: makes the brand that I'm getting paid off of and
Speaker 6: he's getting paid off look bad. So we couldn't do
Speaker 6: that in the because we also had hundreds of people
Speaker 6: working for us, so we had to save each other
Speaker 6: ask too sometimes when we didn't want to save each
Speaker 6: other's asses, like just.
Speaker 1: Even keeping our nose clean, you know what I'm saying.
Speaker 1: They never heard of no ship comes down the pipeline
Speaker 1: like these dudes involved in this or that, because we
Speaker 1: had to keep.
Speaker 2: The whole you know what I'm saying.
Speaker 5: Also, one other things just said you had a contract
Speaker 5: with like a noncompete. We can't tell the world about that.
Speaker 2: That is a genius. I have never heard of that. Yeah,
Speaker 2: neither of you know what the reality is was and
Speaker 2: is it is.
Speaker 4: It was something that we wanted to protect, so we
Speaker 4: were willing to do and put our egos aside to
Speaker 4: do what's best for the brand at all.
Speaker 6: Times and to keep it one hundred. There's times where
Speaker 6: we didn't neither make money for them brand. We had
Speaker 6: to put money back in. Somebody said, I told you
Speaker 6: that was a bad decision and now I got to
Speaker 6: pay for it. Where we were really mad at each
Speaker 6: other or mad at all overall outcome that that anger
Speaker 6: could have taken years, like we could have sold the
Speaker 6: brand years ago when everybody said you keep it real.
Speaker 6: Those selling it was those same people that stopped buying it.
Speaker 6: And we had a we had a massive offer on
Speaker 6: the table from Kmart I think it was at that time,
Speaker 6: and we and we were do too.
Speaker 5: Come on, came on, but they were like, how many
Speaker 5: hundreds and hundreds and hundreds of millions of dollars are
Speaker 5: you talking to?
Speaker 2: Sold out? I'm about to fight.
Speaker 6: I'm about to fight one we get outside here, I remember.
Speaker 6: But and then one last thing is that I remember,
Speaker 6: unlike your business, you gotta work with this artist, You
Speaker 6: got to go on tour with this artist.
Speaker 2: You got to do this and that.
Speaker 6: When we were coming up, our friends are the ones
Speaker 6: they rote belly about and various other things. When we
Speaker 6: were coming up and we were doing clothing, hip hop,
Speaker 6: very homophobic and prior to us coming up, of course,
Speaker 6: Caulk and I cross colors. The idea of a clothing
Speaker 6: designer was some flamboyant person in Europe. So when we
Speaker 6: were we were being almost harassed by some of our
Speaker 6: friends like yo clothes, Yo, Yo, Lie, and so we
Speaker 6: came up by ourselves because nobody wanted to talk to us.
Speaker 6: Imagine you are there one of our boys moving kilos,
Speaker 6: the DMX of the belly, and we're up there talking about,
Speaker 6: you know, about to go making strawberry patterns. Son, you
Speaker 6: gotta see that this hoodie is gonna make. We came
Speaker 6: up realizing nobody wanted to mess with us for a
Speaker 6: while until they started hearing we're doing three undred fifty
Speaker 6: million dollars a year.
Speaker 2: So that was some of the thing.
Speaker 4: The bottom line is noying. You know what I'm saying,
Speaker 4: You're from the fright. You know, we come up the
Speaker 4: same way. So we all had out different stories. I mean,
Speaker 4: like for me, I know that I found them because
Speaker 4: I knew that Damon, especially at that age, he has
Speaker 4: some unique qualities about him. Deubley cash and half. Like
Speaker 4: when I would say I'm broke, that means I ain't
Speaker 4: have ship. Damon say he was broke. He probably had
Speaker 4: five or six hundred dollars that, you know what I'm saying.
Speaker 4: So that was a quality that I liked about him.
Speaker 4: I said, I'm fun with him, you know what I'm saying.
Speaker 4: The same way there's certain quality is I loved about
Speaker 4: my partner. And I say, no, what if, whether we're
Speaker 4: selling clothes or selling fucking bananas, you're gonna make some
Speaker 4: money together.
Speaker 2: And that was my call. You liked about Keith? I
Speaker 2: hated keep that. I hated it.
Speaker 7: Yeah, it's some real back yard right here.
Speaker 1: No word of I didn't even know him, and he
Speaker 1: was hating girl, Like yo for him. This dude, he's
Speaker 1: sitting in the car looking at me sideways. I'm asking
Speaker 1: dam I'm like, Yo, what's up?
Speaker 2: What you mean? And why are you always looking at me? Crazy?
Speaker 1: So one day they was like, Yo, we're gonna go
Speaker 1: pick up cars in the fuck call. We're gonna be
Speaker 1: a pugger, so he says. So he told me the
Speaker 1: story why he was looking at it.
Speaker 5: It was over some girl.
Speaker 2: I'm in motherfucking springtroke gone. Okay. My girl at the
Speaker 2: time was like, Yo, this dude sucking with me, man,
Speaker 2: I said, Yo, where's the funk. Let's go see you
Speaker 2: just do this.
Speaker 4: I go ahead, my man, we got this a block
Speaker 4: party got together and I.
Speaker 2: See this motherfucker.
Speaker 4: He looked like a stone cold like he got this
Speaker 4: look on his face.
Speaker 2: He at that age, just get a ship out of you.
Speaker 2: So I'm talking about girl that yo, you know, maybe
Speaker 2: what did you do? What did you see them?
Speaker 1: He looked at me like screwfys.
Speaker 2: But that's when we we didn't. We didn't do nothing
Speaker 2: at night. The next time I saw him, this motherfucker
Speaker 2: introducing me. Ain't gonna be more motherfucker.
Speaker 1: I'm like, Yo, this dude, really but at that obviously
Speaker 1: afterk I you looking at me sideways?
Speaker 2: Man?
Speaker 5: Man, man, what I love about it?
Speaker 6: I was home one day, mine of my business shirts
Speaker 6: crazy Sam from video music by Pop Up Old Dirty
Speaker 6: Bass and walking.
Speaker 5: Into my house. I don't know, but I know the
Speaker 5: wou tang shit we're talking about. Did you just say, oh,
Speaker 5: d you walked in your house? Walked you going too fast?
Speaker 2: A minute?
Speaker 5: So what happen is no, dirty It was like nineteen
Speaker 5: ninety one or something like that, and I think I
Speaker 5: took out we took a little ad in the right
Speaker 5: on magazine.
Speaker 2: We put the name in there.
Speaker 6: And we got mostly the orders were from Japan and Seattle, Washington.
Speaker 6: It wasn't black people actually Maine, right right. We got
Speaker 6: a back machine somehow old dirty beast. Oh, I guess
Speaker 6: you wanted a bit of music box because we stalked
Speaker 6: was he old dirty?
Speaker 5: He was super early and ear yo.
Speaker 6: And because we we stalked Ralph McDaniels, you know, to
Speaker 6: help us with the stuff. And Ralph being that I
Speaker 6: think so many artists hit though their career to him,
Speaker 6: he crazy Sam basically want some free ship, come out
Speaker 6: older in your basketming out. I'm like, yo, there's older
Speaker 6: you beast is first of all, I'm a fan. Second all,
Speaker 6: I'm hiding whatever kind of whatever kind of something I
Speaker 6: have worth than anything my transits the radio because older
Speaker 6: is the best. But when Keith was the kind of
Speaker 6: partner though that we were all different. I have my
Speaker 6: kind of conservative way of trying to come up with
Speaker 6: this idea. Call was always like my anybody voice or reason,
Speaker 6: my partner Jay, our partner Jay, who's still with us?
Speaker 6: Keith to be the one who like, oh is that right?
Speaker 6: You go to the studio for three nights and be like
Speaker 6: this this stud yo older.
Speaker 2: All the ghetto hood hood hood dudes. Low key.
Speaker 5: They remember one that red Man was like, yo, Keith,
Speaker 5: I wore the same pair of pants the football ones
Speaker 5: are soon seventeen days strength.
Speaker 2: That story was crazy and Keith is the hood hood
Speaker 2: they bought.
Speaker 5: They were like, I don't know about that dude, Damon,
Speaker 5: he kind of funny, he kind of quiet.
Speaker 2: I don't know about him. So key keep the icebreaker.
Speaker 5: So the let me ask y'all you touched on it
Speaker 5: a little bit earlier, how hard was it to break
Speaker 5: into that fashion world? Because I remember going to fashion
Speaker 5: shows and saying to myself, I'm never going back, right,
Speaker 5: Like I remember just I just went back there and
Speaker 5: they had me on the runway and I was I
Speaker 5: just related just to like this is all how old
Speaker 5: fashion is, and everybody was getting undressed in front of
Speaker 5: each other.
Speaker 2: I was like, oh, the same for me.
Speaker 5: But I predit that to the fashion world, right, And
Speaker 5: people say how hard it is to break through, Like
Speaker 5: remember how Kanye and sway, So how hard was it
Speaker 5: for y'all to get in that world?
Speaker 4: For me, it was, I mean It was hard work.
Speaker 4: Don't get me wrong, Its a heavy lift. But we
Speaker 4: were doing something that's so natural to us that we
Speaker 4: were going against the normal the progress of a fashion house.
Speaker 2: So whatever we did came naturally.
Speaker 4: You said, you wouldn't walk a runway that made you uncomfortable,
Speaker 4: didn't do shit that made us that was real to us.
Speaker 4: Whatever it was, so in that form, it was easy
Speaker 4: because we were doing what came natural to us. But
Speaker 4: obviously all the late nights, the early mornings, all that
Speaker 4: ship was hard. But the actual building of the brand
Speaker 4: that is in our DNA.
Speaker 8: But I'm assuming you guys didn't try to break in
Speaker 8: the traditional fashion doing the workaround, knowing the audience you
Speaker 8: were going to.
Speaker 6: We broke the system because they didn't. They didn't actually
Speaker 6: allow us in the department. So as they said, they
Speaker 6: literally told one of us that, for all four of
Speaker 6: us on the Hantack, they said, if we don't want
Speaker 6: people coming in and look like that who steal clothes
Speaker 6: or getting in the shootouts, so they wouldn't put us
Speaker 6: in there. But the reality is, if I was on
Speaker 6: the Nory, said Keith was on the Norse set, they're
Speaker 6: kicking everybody off the set, and but if we had
Speaker 6: a way to yo, No, we dressing the artists over here.
Speaker 6: We wasn't dressing all artist. We just wanted to be
Speaker 6: on the set, so we making sure. Well, now we
Speaker 6: get to holler at the girls on the set to
Speaker 6: eat the freaking food with the craft. I get to
Speaker 6: see an artist like nor performed. So what we was doing,
Speaker 6: we were spending night and day on sets. If you
Speaker 6: really look at the first set was the first set
Speaker 6: with Miss Jones where I want to be, and then
Speaker 6: it was ice cream. You'll see you'll see red, You'll
Speaker 6: see you'll see method in the in the truck going
Speaker 6: ice cream man coming a food who hat. Then you'll
Speaker 6: see the biggie one more chance. I'm in I'm in
Speaker 6: the background with a little hat, you know, just always
Speaker 6: trying to place the hat in it because I just
Speaker 6: wanted to be in this on the set to watch artists.
Speaker 5: I just didn't want to get kicked off. And I
Speaker 5: everybody else was like I'm doing this, I'm doing No,
Speaker 5: you want to get out of here, and know you
Speaker 5: want to get out of here.
Speaker 6: I think that was the first way we started. So
Speaker 6: people started demanding it. They didn't go to the these
Speaker 6: are cats who, like I was a van driver and Rockaway.
Speaker 6: I know cats in Rockway that never been to the city,
Speaker 6: forget anyplace else in the country. So we now go
Speaker 6: to a specialty store in Rockaway and we start selling
Speaker 6: to the especially so the mom and pops to every day,
Speaker 6: so we didn't go to the department store. So it
Speaker 6: was really almost like we we were putting on sets
Speaker 6: what we love and then giving it kind of like
Speaker 6: to the cast we know just in the hood.
Speaker 4: And or you said something earlier about not knowing how
Speaker 4: the work you're doing that's getting out there that you're
Speaker 4: not getting like the instant likes and all that shit.
Speaker 4: We were putting in that work as far as public
Speaker 4: placement goes, when probably placing wasn't really a thing. So
Speaker 4: we didn't realize as kids in Atlanta, Alabama, Cincinnati, you
Speaker 4: know what I mean, Japan seeing our stuff on video
Speaker 4: sets until we went out and actually go to the
Speaker 4: trade show and these retailers told us, it's kids in
Speaker 4: my town in Michigan asking for your shit because so
Speaker 4: and so is wear in it. But we didn't get
Speaker 4: to feel that that momentum until we started talking to
Speaker 4: retail But.
Speaker 6: If you knew the stores, it's a hood thing. And
Speaker 6: I'm not saying this because everybody here has to be hood.
Speaker 6: Everybody here knows this stuff. If you knew the store
Speaker 6: you want to select, you know where we're gonna go
Speaker 6: in Manhattan. We're gonna put that stuff in the stores
Speaker 6: on one four five. Why does everybody moving weight all
Speaker 6: the way up and down the Eastern Seaboards go going
Speaker 6: to that area to go and do whatever they do
Speaker 6: and then they're gonna stop off at one four five
Speaker 6: and go shopping. Then they're gonna take clothes down the
Speaker 6: Eastern Seaboard, right. So it's just thinking if we think
Speaker 6: about advertising.
Speaker 8: Those stories were the influencers of the time. They were
Speaker 8: the taste to making you didn't want.
Speaker 6: Every time they shot in ten thousand, they ten thousand
Speaker 6: dollars for thirty seconds on MTV. They starting five hundred
Speaker 6: dollars on BT. Why because the amount of people to watch, No,
Speaker 6: ain't nobody in the hood feeling out known Nielsen rating
Speaker 6: and everybody they're watching BT and the project's got ten
Speaker 6: other people watching it for five hours, we're getting the
Speaker 6: same amount of value that will be ten thousand dollars
Speaker 6: on MTV. It's just common sense about knowing who you're
Speaker 6: messing with, who your market is, right, So.
Speaker 2: Let me ask you this.
Speaker 5: At one point right where we see football product was
Speaker 5: in rap videos all day, right, But then at one
Speaker 5: time labels start requesting that you block out the label
Speaker 5: you block out.
Speaker 1: So that that was early on, so that wasn't that
Speaker 1: was what MTV was doing that They didn't know what
Speaker 1: the FB was, but it was in all these videos
Speaker 1: and then he just started seeing us.
Speaker 5: I can see how the figure that few. I can
Speaker 5: see that now. I didn't even keep that then, No,
Speaker 5: it is, but you know what we did.
Speaker 6: Remember what we did was that the man got one
Speaker 6: on right there. What happened was it was ninety seven
Speaker 6: they started doing that. We realized though that they wouldn't
Speaker 6: block out jersey numbers, so before five, so before five
Speaker 6: ever existed, the year oh five, we had always wanted
Speaker 6: food would be five of us. We created the number
Speaker 6: five to be synonymous with Google. So we're the only
Speaker 6: ones in clothing that ever owned the number. Trademarked the
Speaker 6: number from ninety seven up to five, and then they
Speaker 6: could never blur it because now you you would have
Speaker 6: to be blurring twenty three forty eight. So that's how
Speaker 6: we started to place the stuff in the end. So
Speaker 6: it was us and I think BMW on three two three,
Speaker 6: and I think there's very few that owned actual numbers.
Speaker 1: It was a lot of It was a lot of
Speaker 1: marketing and ship we did. You know, we didn't do
Speaker 1: the basic the basic route. We learned a lot from
Speaker 1: our mistakes and what we did, and you know, we
Speaker 1: just grew from there, you know what I'm saying. But
Speaker 1: we always kept it like everything that we wanted to
Speaker 1: do is what we did with our brand. You know
Speaker 1: what I'm saying. We didn't have to go this route
Speaker 1: because so and so was doing that. We didn't have
Speaker 1: to go to that route the so and so is
Speaker 1: doing that, you know what I'm saying.
Speaker 2: We look at it.
Speaker 4: Labels at the time, stay and I remember up here
Speaker 4: in Collins the street the street teams.
Speaker 2: We had street teams as a fashion house. That was
Speaker 2: unheard of back then.
Speaker 4: We kind of ran a lot about marketing and promotion, labor,
Speaker 4: a lot of gorilla marketing, a lot of in the
Speaker 4: face of our consumers, and that just spread like wildfire.
Speaker 1: Man was was it?
Speaker 5: Because once people find out that the name means for
Speaker 5: us by us. Some people would take it as hip hop. Well,
Speaker 5: some people could take it as black people. Did that
Speaker 5: ever have a backslashing like trying to get in the
Speaker 5: dwarpping stores and like we don't we don't cover, we
Speaker 5: don't cover black clothing.
Speaker 4: We think I think it affected us more on the
Speaker 4: consumer side because in the way we are we obviously
Speaker 4: we are black men with a black owned company. But
Speaker 4: forced bias to us at that time was more than
Speaker 4: just a It wasn't a race thing. It's more of
Speaker 4: a hip hop raxural thing, cause.
Speaker 2: We had we from New York, we got Manican friends,
Speaker 2: we got Cuban friends, we got white friends.
Speaker 5: Search and they yeah, boys just as wild as anybody else.
Speaker 2: Like the hip hop. It wasn't a colored thing.
Speaker 4: So I thing for his bias was like more of
Speaker 4: a cultural thing for the hip hop community, by the
Speaker 4: hip hop community.
Speaker 2: But obviously being black on being black men, black owned company,
Speaker 2: we couldn't ignore that fact because a lot of people saying, yo,
Speaker 2: don't weigh our ship, and we knew that that's something
Speaker 2: that we wanted.
Speaker 6: To address in our clothing, but also to keep the
Speaker 6: one hundred though when you hear somebody who it has
Speaker 6: so much pride and go, man, you finally made something
Speaker 6: for us.
Speaker 2: It's hard at that moment.
Speaker 6: Ago, Yeah, it's true, and it is powered by an
Speaker 6: African American culture that came out of the Bronx and
Speaker 6: we are represented. But you gotta allow everybody to touch
Speaker 6: this because I think our I think I think hip
Speaker 6: hop and country all going to be the most powerful
Speaker 6: music ever because it's the voice of the have nots.
Speaker 5: But you can't exclude somebody from our beautiful life or
Speaker 5: our struggles.
Speaker 6: Don't think like that. You can't say that to somebody.
Speaker 6: At that time was just like it was so much pride.
Speaker 6: You know, you're just like all right, cool.
Speaker 5: Because you know, you know, you know, it's a it's
Speaker 5: a saying like whenever somebody is doing something good, they say, oh,
Speaker 5: we the fool board this ship. I take pride when
Speaker 5: if somebody says that, and you know what, you know,
Speaker 5: what's the crazy shit about it is, I immediately know
Speaker 5: what they're saying.
Speaker 2: When someone says, oh we the fool board.
Speaker 5: This ship, I say, either they mean you know the
Speaker 5: team or we control.
Speaker 2: Of our own ship as the coaches. Both of those things.
Speaker 2: The reality of it is that it was never like black.
Speaker 4: It was black owned, but never black only. Only we
Speaker 4: never like thought of it as because first of all,
Speaker 4: it's bad business to say I can't buy my ship.
Speaker 4: This is bad business.
Speaker 6: And and we created it because we felt that. We
Speaker 6: felt the Timbling at the time said that about us,
Speaker 6: you can't buy out.
Speaker 2: That was the energy.
Speaker 6: Remember they don't sell our boosts to drug dealers, and
Speaker 6: we were buying all we were buying three pair Timbling
Speaker 6: in the year when construction work, and so we would
Speaker 6: be guilty of that. We would become the same thing
Speaker 6: we're fighting against if we if we decided to be
Speaker 6: that ignorant.
Speaker 5: Now this is this famous our commercial. It's a gap commercial, right,
Speaker 5: but he had a food who hat. I thought that
Speaker 5: was the hardest in America at the time. Was that
Speaker 5: done on purpose?
Speaker 2: So that was a mistake.
Speaker 1: Now he went down to do the commercial and my
Speaker 1: boy round Tree that was holding him down at the time,
Speaker 1: all back to the office and was like, yo El
Speaker 1: was gonna wear this hat? Kenny ware he acts for
Speaker 1: acts First he said, Kenny wed the hat in the commercial.
Speaker 1: So I was like, hell yeah, but hold on one second.
Speaker 1: Put them on hold of going there to these guys.
Speaker 1: I'm like, yo, that one where the food had the
Speaker 1: Gap commercial. Everybody saying, hell, yes, I go back to
Speaker 1: around yo.
Speaker 2: So it's a goal.
Speaker 1: We didn't know he was gonna rap about it, but
Speaker 1: you know, they just didn't have a hat to feed him.
Speaker 5: But he changed the game with that one. Like how
Speaker 5: many people from the Gap had to get fired? Bro?
Speaker 2: Who everybody?
Speaker 5: He heard?
Speaker 2: It was like sixteen people that got fired. How long
Speaker 2: did that commercial run? We can't, like about a year
Speaker 2: and a half.
Speaker 1: It still now we have like like four or five months,
Speaker 1: six months and then they stopped.
Speaker 8: It and he stopped the show. They ain't re read it,
Speaker 8: think about it? What's good drink Champs Army. If you
Speaker 8: like this show, you've got to check out The Midnight Miracle.
Speaker 8: If you don't already know about The Midnight Miracle, It's
Speaker 8: the Legends Dave Chappelle, Teleib Kwali, and Y'allsen Bay co
Speaker 8: hosting this indescribable podcast. It's music, it's convo, it's debate,
Speaker 8: it's a million other things. It's really dope. It's so
Speaker 8: dope to hear these legends chop it up about everything
Speaker 8: from wild stories to debating what's going on in the world.
Speaker 8: I mean it has it all.
Speaker 5: Season one was taped at the Shack That's Dave Spot
Speaker 5: in Ohio, where we had the honor of filming our
Speaker 5: Drink Champs episode with them. They had guests like Questlove,
Speaker 5: Kat Williams, Michelle Wolf, Q Tip, Radio, Raheem, and a
Speaker 5: lot more. Season two, though, was taped on the road
Speaker 5: with Day to Living y'all scene bringing the magic that
Speaker 5: rises up when they're live together.
Speaker 8: Check it out. That's the midnight miracle. Listen wherever you
Speaker 8: get your podcasts. There is no social media at the time.
Speaker 8: The Gap runs an ad. They spend thirty million dollars
Speaker 8: on every network. He's in the ad Acapella Forest by
Speaker 8: us on the log it's running.
Speaker 5: They don't have anybody culturally relevant in the company black white,
Speaker 5: I don't get yellow.
Speaker 2: Who said, yo, Yo know.
Speaker 6: This?
Speaker 2: No hashtag Gap fail Yo. The dudes in the mirror like, yo, yo,
Speaker 2: the fuck you know what I mean? Over the Gap?
Speaker 2: Nobody tells them yo, Well how many we wow?
Speaker 1: But the Illi story was when we first saw the commercial. Yeah,
Speaker 1: we were all in the office watching. He said, oh yo,
Speaker 1: they go to GAP commercial. We're sitting there watching it.
Speaker 2: You don't know about he was like, we were like, oh,
Speaker 2: say well he just said food in the Gap commercial.
Speaker 5: Yo.
Speaker 2: It was It was crazy that they know what know
Speaker 2: what is He had ll had bested interest in our company.
Speaker 4: So we we we worked a situation at him where
Speaker 4: he was censivized to do to go the extra mile.
Speaker 2: He was invested in our company, and he really just
Speaker 2: once he got to a situation, he felt like, I
Speaker 2: can make this much by making this ship this much hotter,
Speaker 2: and I got these platforms. He was off his sitcoms,
Speaker 2: you know. You know at that time he wouldn't take
Speaker 2: the ship off.
Speaker 6: He was so he is so underrated as a partner,
Speaker 6: a pie in a legend through so many transitions. Even
Speaker 6: what he's doing rock the bells. But he he to me,
Speaker 6: is one of the cats who you This was not
Speaker 6: his brand totally. He was a part of the brand.
Speaker 6: He got paid off the brand. He went so hard
Speaker 6: he wasn't talked to My manager.
Speaker 2: Owned it. And I got to think, I think that commercial.
Speaker 5: Not only did we know you owned it, but after
Speaker 5: that commercial, we thought the gap, yeah, we thought.
Speaker 2: They and then that's what happened. The Gap did their numbers.
Speaker 6: They realized the target market they were trying to increase
Speaker 6: three hundred percent. Everybody, the kids still thinking about football,
Speaker 6: the gap and then l goes back to them and says,
Speaker 6: why don't you'll do a deal and let and and
Speaker 6: just get over it. I know, Lecky Wounds re air
Speaker 6: the commercial, and then they re air the commercial.
Speaker 2: Listen. The commercial was so powerful. When I watched it today,
Speaker 2: I had to say, Miss zach Filin that I had
Speaker 2: a little bit like, oh, like, I was like and
Speaker 2: I wanted to ask you. I wanted to ask you
Speaker 2: this for a long time. I've been seeing it.
Speaker 5: I haven't been seeing it, y'all, but I wanted to
Speaker 5: ask you all this one a long time. So you
Speaker 5: need to tell me that I asked what I had.
Speaker 5: We're in lady lyrics and then split it and they
Speaker 5: didn't even have no idea.
Speaker 8: What's crazy is we've had all angles of the story
Speaker 8: because we've let talk about it. You've been on the
Speaker 8: show before, we spoke about it, and it doesn't get old.
Speaker 8: It's just it's such an epic moment in hip hop
Speaker 8: and then and then clothing and you know, and part
Speaker 8: is he said the way he said it in the
Speaker 8: wrap on the Only You. If you was in hip hop,
Speaker 8: only you will understand it.
Speaker 1: Yeah.
Speaker 2: So there's people called me like, yo, you're l but
Speaker 2: nobody if you don't understand that language and that langue.
Speaker 2: At that time, it was really authentic, but it was
Speaker 2: it was rebelling within the system.
Speaker 1: Yeah yeah, you Oh my.
Speaker 5: God, that's that ship is so quick? So what mad
Speaker 5: y'all go on tour? Because I heard y'all saying that earlier.
Speaker 5: That was a lot of the other things that you
Speaker 5: just said wasn't traditional either, right, But I remember seeing that.
Speaker 5: I remember seeing y'all you know what I mean? What
Speaker 5: made y'all say I'm going to be a.
Speaker 2: Part of it that much?
Speaker 5: Because you could just close the rappers and you ain't
Speaker 5: y'all guys had to go physically.
Speaker 2: Yes, that was that was before what tore you talking.
Speaker 6: We were on tours, guests on tour, and then the
Speaker 6: good old days when we started doing can Con and
Speaker 6: we just rolled into a city and we just buy
Speaker 6: out a bar for three hours for everybody, and that.
Speaker 2: Was like the good that was. That was social media.
Speaker 6: I got you know, you know, you got your crew
Speaker 6: right until some casts started going no, no, no, no,
Speaker 6: no the balls on me.
Speaker 2: I'm like, yo, your home boy, this is on the company. No, no,
Speaker 2: the ball on me.
Speaker 6: I met one of my dudes, like twenty years I
Speaker 6: just paid off that credit card from the night I
Speaker 6: brought out the bar in Detroit. People like, Yo, you
Speaker 6: got caught up, home boy.
Speaker 2: But what you I mean?
Speaker 6: Because that's the type we do. We would before social
Speaker 6: media was out. Somebody were like, did you let's say
Speaker 6: live happened on Sunday night twenty five years ago. You
Speaker 6: hear the DJ go who just brought out the ball
Speaker 6: for the next three hours. I don't care what you're drinking.
Speaker 6: It's on fool ball. You guys would be a me
Speaker 6: fit it back.
Speaker 2: Shit. Yeah, we talketing just fine us.
Speaker 5: Right because because like you said, like you I said,
Speaker 5: y'all went at it like a hip hop promotion.
Speaker 2: But this is a clothing line.
Speaker 5: So I had never seen like we heard of cross colors,
Speaker 5: but we didn't know how to cross colors.
Speaker 2: People. Look, we didn't. We thought they was lying to
Speaker 2: us and damage with the same people like we.
Speaker 5: Like.
Speaker 2: So like just like the first time.
Speaker 5: We see the owners of the brand, we see the
Speaker 5: brand and we see the owners.
Speaker 2: Of the brand out right and they look like me.
Speaker 5: It looked like, so who are the other people in
Speaker 5: the space at the time, was walking?
Speaker 2: We're out yet we launched. Yeah, we advise. We advised
Speaker 2: Dame dash on how to start rock.
Speaker 6: We put we put the president Jeff Tweety over at
Speaker 6: Sean John when when when he wanted to start that brand.
Speaker 2: We advise Mark.
Speaker 6: We all here's the ones who we came who we
Speaker 6: came up with, Maurice Malone, April Walker, calcaon Bad Brothers.
Speaker 6: And at that time when we would go to our
Speaker 6: trade show, there was nobody else in the trade Magic. Yeah,
Speaker 6: of color. There was nobody of color in the trade show.
Speaker 6: So we would just be us. We get together in
Speaker 6: a little room and talk about what we were going
Speaker 6: to do. But we also we also ruin the Magic
Speaker 6: trade show because we started throw the wild parties.
Speaker 2: We would we would get six in Jack the Rappids. Basically, Yeah,
Speaker 2: we would hire six bustloads.
Speaker 6: It was a trade show because we will hire six
Speaker 6: bus greyhound bustle loads of models from LA We would
Speaker 6: have them all come to the trade show for one
Speaker 6: party one night. All were fuble come in and they
Speaker 6: would be Cinderella. They'd had to get right on the
Speaker 6: bus right after and leave. And all the buyers and
Speaker 6: everybody started hearing about this part. It was all these
Speaker 6: beautiful people. You would never see them again.
Speaker 1: Imagine what.
Speaker 2: It's like.
Speaker 1: Five guys, like two hundred women and we sprinkl women in.
Speaker 2: There are like five at a time, and very classy women,
Speaker 2: you know.
Speaker 6: And we made sure everybody was say because they had
Speaker 6: to get right on the bus and leave, not say
Speaker 6: in Vega, it's not get in trouble. So when we
Speaker 6: do a method like that, you know super Bowl, we
Speaker 6: would would we'd buy out. We buy a beautiful space
Speaker 6: for just three days we called Club Fuoble and you
Speaker 6: had to get a pass by one of us to
Speaker 6: literally get in. And it would be DMX performing that
Speaker 6: cat that cat you know, so can coon, same stuff,
Speaker 6: all the same mentality. There's just hood mentality, you know
Speaker 6: what I mean?
Speaker 2: It strictly hood mentality.
Speaker 6: Yeah, yeah, what's the difference of an everyday person When
Speaker 6: we were talking befoor, an everyday person in your store
Speaker 6: and you say, you know, thank you becoming so much.
Speaker 6: Take that home, man, how are your mother doing? It
Speaker 6: doesn't have to be in that form. But when somebody
Speaker 6: feels like you care about them and you took that moment,
Speaker 6: they will never forget that in their entire life ever,
Speaker 6: you know.
Speaker 1: I remember I remember Nelly, Nelly telling me, Yo, give
Speaker 1: me your football party, Daddy Olds last year. I was
Speaker 1: caught noell back then. He said, but that party was crazy.
Speaker 1: And it's funny because we were on stage. What was
Speaker 1: that that that thing they wet and wild or whatever,
Speaker 1: and we was on stage and he was telling this
Speaker 1: is when he was telling telling him to me, and
Speaker 1: it was just crazy to hear him say it because
Speaker 1: we was vibing on his music, yet he was vibbling
Speaker 1: on us.
Speaker 6: I remember, I remember fifty used to be online there
Speaker 6: when he was a young artist coming up. Or it
Speaker 6: was Lebron, Remember when Lebron? Yeah, when he when he
Speaker 6: first he didn't get drafted yet.
Speaker 1: That's how Fifth shot his first video at one of
Speaker 1: our parties out there.
Speaker 4: If it wasn't for hip hop, for US hip hop music,
Speaker 4: football wouldn't exist, not at all, not at all.
Speaker 2: Hell, let's fix no noise for that guy that.
Speaker 5: But at one point, like the brand did go commercial right, like, yeah,
Speaker 5: it was just everywhere it was just it was just
Speaker 5: everywhere was that hard because you know, you know how
Speaker 5: you know how they said, when you when you go,
Speaker 5: when you go, when you go, when your records get
Speaker 5: played on the radio too much?
Speaker 2: Are you pop?
Speaker 5: Now?
Speaker 2: You know what I mean? Did you ever feel like that?
Speaker 1: We you know, we were just having a conversation about
Speaker 1: that because we thought at that time we were gonna
Speaker 1: have no more than three years.
Speaker 2: Like, yo, we got three years.
Speaker 1: We got to get as much money as we can
Speaker 1: because it ain't gonna last that long. And then here
Speaker 1: we are sitting thirty two years later. You know what
Speaker 1: I'm saying, right, saying the same ship Liken we here
Speaker 1: like this is you know, legendary.
Speaker 6: But listen, end of the day, I'm glad that we
Speaker 6: had a previous conversation about analytics. Yeah, we want, we want,
Speaker 6: we want pop and I love it.
Speaker 5: Right, But.
Speaker 2: I mean, he's a keeping real niggas.
Speaker 1: But you know that.
Speaker 6: I'm here, yes, but a hot bash man like five
Speaker 6: to seven years, where is United colored Beniton's I don't
Speaker 6: know where where is the cost? Whereas a let's say,
Speaker 6: when it came into the market, leve I was doing
Speaker 6: eighteen billion.
Speaker 2: They went down to three, they back up the six.
Speaker 6: Uh when you when you really think about the brand,
Speaker 6: A lot of people have fell in love with their
Speaker 6: brand so much. But you know what, if you would
Speaker 6: love too, loved it to death and you were in
Speaker 6: high school, that was the old thing you want when
Speaker 6: you went to college.
Speaker 2: You want to feel a little different, all right.
Speaker 6: And that's when we started to expand the brand, like
Speaker 6: I'm gonna do with you with drink Champs. I think
Speaker 6: drink Champs could be a whole bunch of licensing and
Speaker 6: I think there's a lot of a lot of things.
Speaker 6: I think that's I think. I think we wanted them.
Speaker 6: I think that you could be you could be the
Speaker 6: Coco Bongo was ready to community.
Speaker 2: Taking. Yeah, yeah, but.
Speaker 6: Yeah, of course it went pop and you know what,
Speaker 6: it went like this, and for many years we took
Speaker 6: the brand overseas. A lot of people said, I mean,
Speaker 6: because one of the biggest issues was saying right, yeah,
Speaker 6: well it was like nineteen ninety eight.
Speaker 2: He was hottest fish grease.
Speaker 5: You know, we were hot about like every you're giving
Speaker 5: me chills and chills.
Speaker 1: So the brand was so hot that they couldn't people
Speaker 1: couldn't figure.
Speaker 2: Out how to stop us.
Speaker 1: They didn't, so they created this story that we sold
Speaker 1: the bread for some reason. No matter what we did,
Speaker 1: it just stuck for some reason.
Speaker 2: Wow, you know what I mean? Like even what it's
Speaker 2: twenty twenty four, ut that you sold it?
Speaker 1: Yeah?
Speaker 2: Who created this this? It was?
Speaker 1: I feel I'm gonna speak for myself. It was the
Speaker 1: competitors because they were like, yo, let's throw a monkey.
Speaker 1: Mentioned is day, Like we.
Speaker 2: Was getting three hundred the peers, your peers, We don't
Speaker 2: don't know. I'm not saying it.
Speaker 4: But than that, yeah, I'm not saying that necessarily called Canne.
Speaker 4: There's other entities that own these brands as well, right right, people.
Speaker 2: People started buying out the brands and then it's them
Speaker 2: like you.
Speaker 1: Don't do business with a person didn't want to throw
Speaker 1: a little you know what I'm saying.
Speaker 5: You know before you say something, because I'm gonna tell
Speaker 5: you the reason why the rumor was a little bad
Speaker 5: because this is a company.
Speaker 2: That said they for us, by us, you're gonna sell it.
Speaker 2: They sold it. Yeah, I wish we back. They did sell.
Speaker 2: We did sell. But what we did do is we
Speaker 2: sold to we sold the region.
Speaker 6: We so we sold China Korea and Philippines and about
Speaker 6: we can't touch those areas, and Korea was more skate
Speaker 6: and we didn't want to relate to skate, so we
Speaker 6: just sold those areas just so you can break up
Speaker 6: your brand now and you see, like enough shark tank, right,
Speaker 6: But the example, I'll give you an example. Yeah, I
Speaker 6: mean publicly, we were so open about our world. So
Speaker 6: we were like, yeah, we got a distribution deal with Samsung.
Speaker 6: Same as you may have a distribution deal, you own
Speaker 6: your brand, you may be on whatever platform it is today,
Speaker 6: it's normal.
Speaker 5: Then people are like, you own my Samsung. You know
Speaker 5: we have a distribution deal. You own by Revolt. Right,
Speaker 5: They would be like, well then who owned Revolt?
Speaker 2: Well, who owned that? Person owns you? And that was
Speaker 2: easy to say.
Speaker 5: Again, no social it's the licensing deal all but it's
Speaker 5: a distribute.
Speaker 6: It's a distribution deal. There's no social media. We can't
Speaker 6: answer immediately.
Speaker 5: Somebody can't go to the fooble or hear the fooble,
Speaker 5: Instagram or TikTok to go yo.
Speaker 6: Let me break it down, let me show you the paperwork.
Speaker 6: No way to get out of it. It keeps spinning.
Speaker 5: You can't spend time on negative when we knew the commercials, Hey,
Speaker 5: we own it.
Speaker 1: We own it.
Speaker 6: The kids don't care. At the end of the day,
Speaker 6: they care what's cool, what they want to rock, you know.
Speaker 6: So that's that's some of the things we have the challenges.
Speaker 5: So so let me ask you, because that was very
Speaker 5: interesting what you said. So you said you showed the
Speaker 5: Korea territory territory and then then so that means that you, guys,
Speaker 5: wasn't designing those clothes that came out and I was.
Speaker 4: Start Usually we start with a licensing situation where let's
Speaker 4: say a company in Korea, and yes we were guide
Speaker 4: them with all the branding and all the direct quality control.
Speaker 4: But once they get up and run, they may say, no,
Speaker 4: what we want to buy the story from the guy.
Speaker 4: We don't want to license it no more.
Speaker 2: What's your price?
Speaker 5: Right?
Speaker 2: And that's what you look at, you know.
Speaker 6: So if you did, if you did a license of
Speaker 6: drink champs in China, right, we want to you can
Speaker 6: you can create whatever your your A license is basically
Speaker 6: you leasing it to somebody. So you're or you're renting
Speaker 6: your home this summer, you can say, listen, guys here
Speaker 6: in China here's what I want you to do. I'll
Speaker 6: allow you to do twenty four episodes a drink champ.
Speaker 6: But because we understand that China wants some portion of
Speaker 6: it to be China related speaking that language for a
Speaker 6: half an.
Speaker 2: Hour hour, you can neither go a half an hour
Speaker 2: is us.
Speaker 6: Or we can go one segment is US, one segment
Speaker 6: is your version one segment, or you can go every
Speaker 6: other episode. So what we would do is say, here
Speaker 6: is the package, here is all our logos, identity. We're
Speaker 6: making a military set d D. They'll go, okay, we'll
Speaker 6: use thirty percent of that. But in Japan they used
Speaker 6: to like to dress and they still do something like characters.
Speaker 6: They say, we want to do that.
Speaker 5: We're not gonna do your double lexus because nobody's a
Speaker 5: double lex over here.
Speaker 6: And fifty percent we're gonna create our own with your logo.
Speaker 6: But you're gonna they're gonna look like a dog, literally
Speaker 6: a rock waller with FuGO on whatever it's trending in
Speaker 6: that gave them. We gave them the DNA to it.
Speaker 6: So that's how you do it. And you can license
Speaker 6: a territory. You can license, Well, I'm gonna give you suits.
Speaker 6: I'm gonna give you bags, I'm gonna give you boots.
Speaker 6: And that's how you see Mickey Mouse, Nike, Apple, all
Speaker 6: these brands that are gonna scale, and everybody listening to
Speaker 6: us right now.
Speaker 5: You want to scale your intellectual property. It's all about licensing.
Speaker 5: Because if we knew the we knew how, we knew,
Speaker 5: how we knew what we knew. We knew how to
Speaker 5: make for hip hop.
Speaker 6: That's it mails between eighteen and thirty five that love
Speaker 6: to pay twenty percent more in quality goods. We knew
Speaker 6: that you want to make ladies, and you're a ladies manufacturer,
Speaker 6: we will license you because you know ladies.
Speaker 2: I don't know how how design like a lake you
Speaker 2: want to make for makeup? You want to make for
Speaker 2: this like right now, call he does if you're a.
Speaker 2: If you're a. As the baby.
Speaker 6: Boomers, the primarily the African American baby booming, their children
Speaker 6: now have wealth, but their parents don't necessarily have in
Speaker 6: the multicultural housing a place to retire that they feel
Speaker 6: that African Americans are sold up to. So if you
Speaker 6: want to go to call because he runs the real
Speaker 6: estate division. You want to say, hey, I want to
Speaker 6: create a community for affluent African Americans who kids aren't lawyer,
Speaker 6: docs or whatever the case is. But nobody's telling them
Speaker 6: I want to create a Fuboo community. Well, then you
Speaker 6: go to call and let me explain that to your
Speaker 6: real quick. That's a license and it is likely said.
Speaker 6: It's expanding the brand.
Speaker 4: So we're moving into real estate, which consists of anything
Speaker 4: from hospitality, housing, Well, we call.
Speaker 2: It community, whatever you want to call it. You may
Speaker 2: call it this community.
Speaker 4: The reality is when you deal with developers, they always
Speaker 4: looking for a way to upsell whatever property they have.
Speaker 4: So we filled our brand and get them the leverage
Speaker 4: that they need to get into certain markets. So we
Speaker 4: partner with housing developers, retail developers, commercial commercial developers to
Speaker 4: build these communities that we're working on right now outside
Speaker 4: of Atlanta that consists of housing, retail, hospitality, restaurants, sports,
Speaker 4: sports what we call those things the things we do
Speaker 4: all the sports things that So we basically go into
Speaker 4: these communities that need these things in developing them.
Speaker 6: For and we're going to have some medical and if
Speaker 6: you think like the retirement, but we want to have
Speaker 6: experts who understand heart disease, adult care, living adult care
Speaker 6: for African American blood, high blood pressure, cholesterol and be
Speaker 6: experts in that. So that our so again it's a
Speaker 6: license of people. Well then we vet and the same thing.
Speaker 6: If we want to do frozen soul food, well we're
Speaker 6: gonna say, well, African Americans suffer from a lot of
Speaker 6: You wanted the African American taste or Caribbean taste, or
Speaker 6: you want that, but you want it to be maybe
Speaker 6: not as much salt in it, not as much for
Speaker 6: every case. The bottom line is when you license drink
Speaker 6: champs with whoever here talking about their bakery, their lotion
Speaker 6: or whatever, if you are able to find great partners
Speaker 6: to say I will take a three year license on that,
Speaker 6: and if I hit all the numbers and do it
Speaker 6: the right way, I'll do what I really do best.
Speaker 6: I believe in your brand and I'll take it there
Speaker 6: and then you know we'll keep it going. Some license,
Speaker 6: screw you. But that's how we got to grow up.
Speaker 4: For the young people that's going into the building their brands,
Speaker 4: it's all about the brand. Build a brand and you
Speaker 4: capture your market. Now you have an asset that you
Speaker 4: can go out and work these.
Speaker 2: I mean, isn't that what miss the Beast does, right.
Speaker 6: I think you just sound one of the biggest deals
Speaker 6: in history, right, Miss the Beast, these burgers and all
Speaker 6: that kind of stuff like that or YouTuber YouTube, Right,
Speaker 6: I need buy an island assumption. They learned to license
Speaker 6: their brand.
Speaker 8: You know, that's something that from year one we knew
Speaker 8: build a strong brand and we wanted.
Speaker 2: To We wanted to own it, and we wanted to
Speaker 2: do I looked at.
Speaker 8: It as franchising Drink Champs to these different countries. Our
Speaker 8: idea was like, find the equivalent of no Orient EFN
Speaker 8: in your country that's credible, and we'll give you the
Speaker 8: full franchise model of how that will.
Speaker 2: Work and back it from our end. It's the same thing.
Speaker 2: And you know, license and.
Speaker 4: Do you make money fun the whether the royalties from
Speaker 4: the avatarsing what you may do your work.
Speaker 6: And your job is to keep the d N a
Speaker 6: of it, because if Drink Champs doesn't do what they're
Speaker 6: supposed to do, then everybody else Hence, going back to
Speaker 6: our partnerships, you don't do. If you don't do, if
Speaker 6: I don't do what I'm supposed to do, the whole
Speaker 6: thing collapses.
Speaker 2: Is it true? Owns Cougie. Yeah, yeah, we ended up
Speaker 2: buying Koogie.
Speaker 5: We had.
Speaker 6: We had, we had Kappa us A, but we gave
Speaker 6: that back because Kappa uh Soper didn't take off till
Speaker 6: last year. And the damn sneakers we had, we have
Speaker 6: etonic sneakers. Willie Esco our party, you're running too, so
Speaker 6: you understand.
Speaker 2: We had a coming called Heather Red. We had drunken money,
Speaker 2: married to the mom, and we had we had what's
Speaker 2: that Ted Baker? We had for a little while, but
Speaker 2: we didn't we licensed that from them. We didn't. We didn't.
Speaker 6: We failed at that. We didn't know how to build
Speaker 6: retail stores. We would never experts at that. We love
Speaker 6: to know what we're expertise. So we failed at Kappa.
Speaker 6: We failed that uh Ted Baker. We we reinvented Cougie
Speaker 6: because we bought that out of bankruptcy. And the old
Speaker 6: cats would say to the young kids, you don't know
Speaker 6: about this cookie. And then we ended up making jeans
Speaker 6: that Kougie never made, and the young cats would say,
Speaker 6: the old people, you don't know about then.
Speaker 2: Let me tell you all.
Speaker 5: Our show is about giving people their flowers while they alive,
Speaker 5: not why you know what I mean.
Speaker 2: Something happens and you passed away.
Speaker 5: So we wanted to make sure that we tell y'all
Speaker 5: how much y'all mean to the coach, and how much
Speaker 5: y'all mean to the society, how much you'll mean to
Speaker 5: us personally.
Speaker 2: So we wanted to give you all y'all know what
Speaker 2: I'm saying. Oh the other word, Yeah, we got always
Speaker 2: say give it to the Michael just gets to put
Speaker 2: it on the tables. There you go, you represent him
Speaker 2: that he's not here. Big up my FUNA network.
Speaker 5: So we're gonna play a quick game. You explained to them,
Speaker 5: the fans drinking. We got to find out was drinking
Speaker 5: for them. Oh yeah, you want to you want any
Speaker 5: of your friends to be a designated drink or you
Speaker 5: want one of our dudes to be a destiny?
Speaker 2: You got that information?
Speaker 5: Drink?
Speaker 2: Come on, come on, who's gonna be drinking? Put them back? Somebody?
Speaker 2: Come on, key, I think everybody need doesn't drinking? Right,
Speaker 2: come on? Designated drinkers? Come on? Do you hear that? Folks?
Speaker 5: This is the only place in the world this designated drivers,
Speaker 5: but don't drink chapter.
Speaker 2: Get it designated drinker?
Speaker 9: Alright, designated drink There we go, all right, I need
Speaker 9: somebody to drink from me. Yea, we need one more
Speaker 9: designated drink. Come on, now we go, I mean cost
Speaker 9: son and.
Speaker 2: Uh so, we're gonna give you two choices.
Speaker 8: If you pick one of these two choices, nobody drinks, right,
Speaker 8: nobody yet what We're gonna give you two choices.
Speaker 2: Okay, you say one over, you know you pick one.
Speaker 5: Nobody drinks if you say both of neither, which would
Speaker 5: be the politically correct.
Speaker 8: And we all drinking here. We're all taking a shot.
Speaker 8: And please dive into any stories with anybody we mentioned.
Speaker 8: This is about, you know, bringing up any stories with
Speaker 8: these folks.
Speaker 2: That's rock, that's rock, baby, cal Knile or cross cars Carl?
Speaker 2: Can I you know why? I would like to know what?
Speaker 2: Because I had a dreamer on the arrange rover one day.
Speaker 2: You had a dreamer on the arranged robo. Okay, that
Speaker 2: was one of my goals. And Karl kan I made
Speaker 2: an ad in the ski hat and here's some skis
Speaker 2: on sitting next to a range rover, and I said,
Speaker 2: that's gonna be me one day.
Speaker 10: How can I with a big fucking uh uh encouragement
Speaker 10: to me to go on? Can for some red ask
Speaker 10: you this that question, that's my guy. I'm asking you
Speaker 10: claiming you don't drink. Nobody drinks.
Speaker 5: Nobody drinks if.
Speaker 2: You don't pay, you don't ye nas or l j
Speaker 2: ll cool j no.
Speaker 5: Niche or Esco Esco because we own a little bit
Speaker 5: of that. Shout out to man, shout out to Will.
Speaker 5: That's the best part ever, Jay z or Biggie Smalls. Baby,
Speaker 5: that's pretty easy.
Speaker 2: Wait wait, wait, don't. We're throwing at you too, and
Speaker 2: it's just for you guys, big old day baby, you
Speaker 2: got it?
Speaker 5: Yeah, fat form or rock Aware, fat Phone, Okay, Tupac
Speaker 5: or d m X.
Speaker 2: Got me d m X man, you want.
Speaker 5: Us to drink ko either There you go, There you go.
Speaker 2: Yeah, that was a tough one. Any interaction Pcer, I
Speaker 2: know you know one of my my regrets. I don't
Speaker 2: think we ever had interactional pop. I said, what's up
Speaker 2: to him? Once?
Speaker 6: I don't think I've ever even seen him, man, really,
Speaker 6: I never I don't think. I don't think I haven't
Speaker 6: seen him. I heard he's in the club one time
Speaker 6: when I was there. Man, you know what I love
Speaker 6: about the park.
Speaker 5: If you ask ten different people ten anything about tens
Speaker 5: of people get ten different stories really, which I now
Speaker 5: know because I'm married to a Gemini, so I know that.
Speaker 2: Gemini bro it is hm hm.
Speaker 5: Tommy Hill Figure or Nordica going to Okay, yeah you
Speaker 5: want this one?
Speaker 2: Walkerware or Maurice Malone walk Away.
Speaker 1: Like that's my homie. I mean, no, no disrespect the Maurice.
Speaker 1: I love him too.
Speaker 2: But Big Home Basaci or Gucci.
Speaker 6: Yeah, man, that's a that's a that's a tough one.
Speaker 6: Both of them, Yeah, both of them a legendary. Both
Speaker 6: of them got the that's a tough one. That's a
Speaker 6: tough one.
Speaker 2: Yeah, crop called Quest or Brand Nubia, that's a good one.
Speaker 2: Lynden Bulle, Linden Bulla on that polo ship, I'm going
Speaker 2: with something to get come on, grand It wasn't okay, okay,
Speaker 2: so I ain't. I'm still gonna go with my guys
Speaker 2: from London, Lyndon Boulevard, Baby Salt Pepper or j J.
Speaker 2: Fag No, that would be your baby Colosseum or girch More.
Speaker 2: I'm going down. We're going Calseeum.
Speaker 1: That's the Fresh seven over there.
Speaker 5: Man. You know earlier when we spoke about you guys
Speaker 5: selling shirts and hats.
Speaker 2: In my mind, it was on the coliseum. Let me
Speaker 2: tell you this a quick story. It's two stories.
Speaker 4: Is that because me and Damon worked in the colseum
Speaker 4: get the funk out of hopcoin stand together. That's how
Speaker 4: we That's how we went our first jobs together.
Speaker 2: Wow, before church is chicken. But but we started.
Speaker 4: Easter Sunday was the first day we went out with
Speaker 4: our hats and from the I'll see them all to
Speaker 4: start our business because I was it.
Speaker 2: Anniversary.
Speaker 6: Yes, it was thirty five years ago that we stood
Speaker 6: outside in the corner Carl and I and I always
Speaker 6: say this story I tell you, but I always tell
Speaker 6: the story. I was by myself, but I wasn't because
Speaker 6: you know, back from the hood, you're never going to
Speaker 6: where body. You don't even go to the corner store.
Speaker 6: You take a walk with me, right and I need
Speaker 6: a call and he needed me because if we didn't
Speaker 6: know we were going to tell anybody. I had eight
Speaker 6: dred we had eight hundred dollars together and now all
Speaker 6: of a sudden thinking about who gonna rob us? It
Speaker 6: was a good and then uh then good Friday nineteen
Speaker 6: eighty nine because I remember and my memories fucked up.
Speaker 6: So I remember going to shirt Kings and thinking I
Speaker 6: saw a footbel shirt there.
Speaker 2: Key cousin worked the shirt Kings big time.
Speaker 5: Way back there, like back to I was like, you know,
Speaker 5: go to see him for me, and I know this
Speaker 5: is going to really sound like like like that was
Speaker 5: like I didn't know no other fly.
Speaker 2: Yeah that was that was it is everything?
Speaker 5: That was it.
Speaker 6: I mean what you were thinking about it was Coliseum
Speaker 6: shirt King right, it was, mister Lee. If you want
Speaker 6: to get some pressure on all you didn't have money
Speaker 6: for that, but Dan that yes.
Speaker 2: Ye.
Speaker 5: When when I when I moved around the world and
Speaker 5: they called their spot flea markets, but that's what coliseum.
Speaker 2: I was like, like, are USA flee market out here?
Speaker 2: What they calling that?
Speaker 5: L a If you say this is the crazyes shit is?
Speaker 5: If you say to me the coliseum, I'm like, yeah,
Speaker 5: I'm with it. What do you say to me that
Speaker 5: coming to the flea walk?
Speaker 6: The same I got my first back gold chamber in
Speaker 6: the Policum. I think it was two dollars a yard.
Speaker 6: You get you remember, get the rope chain in the
Speaker 6: turn Green like the.
Speaker 2: Same night, tell me nothing but you got you gotta
Speaker 2: remember Kyle c. M didn't sell fake ship. They had real.
Speaker 5: So it was a fleet market. That's the time between
Speaker 5: that the fleet markets. You have a real store right
Speaker 5: here in the fleet market and you got it.
Speaker 2: It's bootleg.
Speaker 5: You got the.
Speaker 2: Big difference. Okay, you said, I got the next one
Speaker 2: podcast of radio radio.
Speaker 3: Come on football radio, Man radio talking about home radio.
Speaker 3: As we talk, we get a license drink that Shaun John,
Speaker 3: let's drink.
Speaker 6: You gotta drink, you gotta drink, you gotta drink. You know,
Speaker 6: Mark will show edgy with his from that side and John.
Speaker 6: But but when Echo had the tapes that came with it,
Speaker 6: I was like that and then Denean it took it
Speaker 6: to a high level with a lot of the firs
Speaker 6: and a lot of all this love.
Speaker 2: You know, they kept it kept it going, you know
Speaker 2: what I mean? And you know, oh.
Speaker 5: It's this style wise but you could you can answer
Speaker 5: where you want da Dad or Google.
Speaker 2: Loo oh what googy look goovy lot. Yeah it's really whatever.
Speaker 2: Yeah I'm taking a shot. I'm shocked. Then, like that
Speaker 2: really a story behind us. We don't know the story.
Speaker 1: Behind it, but it's just like little jabs that we
Speaker 1: don't understand like we always show respect, but you know,
Speaker 1: a no call has some understanding on.
Speaker 5: That, you know it is.
Speaker 2: It's not even about that, it's about I think. Even
Speaker 2: when it came to I think, what's his name? What's
Speaker 2: my man named? Jim Jones he said something not so
Speaker 2: long ago about.
Speaker 4: Our catching hallm didn't fuck with football, And at that
Speaker 4: time I was in sales of football. I was head
Speaker 4: of sales, so I knew the numbers we were writing
Speaker 4: with Sammy's to catch one forty fifth. I knew they
Speaker 4: were making millions of dollars with our brand, and I
Speaker 4: knew camp. I knew what bas is wearing our ship.
Speaker 4: I knew Cameron's wearing our ship. And for him to
Speaker 4: come in and say that Harlem didn't fuck with Fooble,
Speaker 4: it just it touched me the wrong way. So when
Speaker 4: you come to DAP, he never showed us much love.
Speaker 4: Jim never show us much love, even though he tried
Speaker 4: to do the same thing we tried to do with
Speaker 4: that vampire shit. He should know how hard this business
Speaker 4: is and how hard for us to maintain what we're doing.
Speaker 4: To try to say we ain't ship to kind of
Speaker 4: rubbed me the wrong way. But with that being said,
Speaker 4: though we love Harlem Hallow.
Speaker 2: Always loved us and we'll be backing so us over
Speaker 2: there soon. You know. You know what's crazy?
Speaker 5: You know Rap, it's like so competitive, right, and everyone
Speaker 5: is always at each other. And the other day I
Speaker 5: had lunch with Dave Chappelle, right, and I kind of like,
Speaker 5: I kind of.
Speaker 2: Like, it's just mean like that.
Speaker 5: I kind of laughed at I kind of laughed at
Speaker 5: him because I was like, finally Comedians is going through
Speaker 5: it with and I'm like, I'm sorry, but I kind
Speaker 5: of like can't get the heat. So it's like the
Speaker 5: fact that because Rap, we didn't see human at at first,
Speaker 5: like you know, you're getting money and now start beefing
Speaker 5: like that ship don't don't make no sense. But to
Speaker 5: see it in other worlds, like a part of me
Speaker 5: was like, damn, that's real. Like y'all go through it too,
Speaker 5: like I didn't. I didn't think of it like that.
Speaker 5: I thought, I this is what I thought, what you
Speaker 5: swear to God. I know I'm mad, naive you forgive me,
Speaker 5: but I thought, y'all all cool ya by yall you
Speaker 5: see each other and can cool party? And I think
Speaker 5: the whole fashion, the whole you know what I'm.
Speaker 1: Saying, it's no chief, It's just that, you know, it's
Speaker 1: just a lot of a lot of ship we've been
Speaker 1: through behind the scenes that people don't know about.
Speaker 2: Like they see the story.
Speaker 1: You know, we know Damion Mortgage's house for you know,
Speaker 1: one hundred thousand dollars, and we did deal with Samsung
Speaker 1: and all of that, but they don't know the extortion plots.
Speaker 1: They don't know the deep ship that we be going
Speaker 1: through behind closed doors. And while we talk about putting
Speaker 1: out a documentary, let me tell you know, so let's
Speaker 1: talk about some of that ship. Because by the way,
Speaker 1: we've been holding back the doc and the series, right
Speaker 1: because every time like Hollywood talks to us and they go,
Speaker 1: they always do docks and series about stories and somebody
Speaker 1: end up dead or in jail or crime bas African
Speaker 1: American whatever, and they always go when we tell our
Speaker 1: sorry about what happened. So when they go, so one
Speaker 1: of you all are in jail now, somebody getting weaned
Speaker 1: up a p dough No no, no, no, no, you'll
Speaker 1: also alive. Yeah, but what happened was when we came up,
Speaker 1: as I said, homophobic culture that nobody thought we were
Speaker 1: making money.
Speaker 2: So what happened?
Speaker 6: And nobody grabbed on to us from the streets and
Speaker 6: none of the supreme Remember we come up with supreme teams.
Speaker 6: We come up with with Tommy Montana and Queens and like,
Speaker 6: we come up with all these guys who we was
Speaker 6: in encore where they usually try to grab on you
Speaker 6: before you come up, but we come up silently. All
Speaker 6: of a sudden, three hundred and fifty million dollars are
Speaker 6: going through a system. You got now the yakuza in
Speaker 6: Japan and China going, you got to make the clothes
Speaker 6: over here with us?
Speaker 2: They took you this, yeah, or something going to happen.
Speaker 6: You got a buyer at a store who's like, I'll
Speaker 6: buy ten million dollars worth of shit, but I need
Speaker 6: a house, right, You got, you got, you got the
Speaker 6: you got the mob going? Is the one hundred million
Speaker 6: dollars coming into your warehouse? Just claim insurance from five
Speaker 6: million dollars. Don't work about it. It's not gonna be
Speaker 6: there when you got there. If you don't, it's a
Speaker 6: washing machine.
Speaker 2: If you don't.
Speaker 6: The way worse than that, you got the streets seeing
Speaker 6: us coming out going three hundred and fifty million almost
Speaker 6: be under your mattress. So now we got to hire
Speaker 6: the due We got to hire the person somebody guards
Speaker 6: who used to run who used to deal with the
Speaker 6: tunnel and Union Square. To know that they're gonna be
Speaker 6: able to deal with the streets. You got to start
Speaker 6: trying to move your family out of it because they
Speaker 6: ain't gonna get to you. Well, you know, the worst
Speaker 6: person ever get kidnapped aint the person getting kidnapped, it's
Speaker 6: the friend next to them, because those are the fingers
Speaker 6: are going to show up at the house. We have
Speaker 6: all coming to us at the same time, right and
Speaker 6: we're trying to push this away because we're just trying to.
Speaker 2: Make clothes, trying to run a business.
Speaker 6: Yeh, When you got that kind of system happening, there's
Speaker 6: a lot of things that happen, and there's a lot
Speaker 6: of hate that happens too, because your clothing brands not
Speaker 6: working because ours is.
Speaker 2: We're not trying to do anything. It's just not your time.
Speaker 5: Son.
Speaker 2: I want you to tell your story. He's so bad,
Speaker 2: because we're gonna tell that story one day.
Speaker 5: Because it just looked like it just looked like there
Speaker 5: was no nothing. It just looked like, y'all just dump.
Speaker 5: I was four cars away when Biggie got shot.
Speaker 2: In front of them. We was party just up to them.
Speaker 1: Yeah, we sent them a bottle of dump and he
Speaker 1: raised his bottle up. We raised our bottle up.
Speaker 2: We got story.
Speaker 6: We got remember party and everybody's trying to fight and
Speaker 6: all that stuff. We're just trying to dress everybody.
Speaker 2: Man. We in between everything. East Coast, West Coast.
Speaker 6: Shug Shug shows up at one of our parties that
Speaker 6: we're throwing for Lennox Lewis after party, the promoter was
Speaker 6: a promoter from La so he had to let Shuk in.
Speaker 6: But then my bodyguards had to go to Sugar and
Speaker 6: say get that out of here because Puff's coming in.
Speaker 6: And so that was so we gotta we gotta beef
Speaker 6: in the streets with Sugar that we don't gotta beef.
Speaker 6: But my dudes had to settle it because now they
Speaker 6: had you know, they have their they're deep.
Speaker 2: Well, my my dudes. Our dude is our ex Navy seal.
Speaker 2: We got we we got all kind of stuff. We're
Speaker 2: just trying to dress people. Many want a shirt home boy,
Speaker 2: We got a lot of Yeah, man, we talk about
Speaker 2: third world countries. One say about foot is four different stories.
Speaker 5: Yeah, we we try to stop the counterfeit is on
Speaker 5: twenty seventh Street and Manhattan, and we tried to stop them,
Speaker 5: and we found out that a lot of those are
Speaker 5: these organizations over seves that don't do well for the
Speaker 5: for for the world.
Speaker 6: I don't want to say their name. Three hundred people
Speaker 6: come out of those buildings and start and start chasing.
Speaker 6: We have we have off duty cops. They saw whipping
Speaker 6: the cops. He got key got caught up in it.
Speaker 6: Uh that was in the hospital, called me and that's
Speaker 6: written up in the paper. Because you have all these
Speaker 6: counterfeits coming out. You know, if football did let's say
Speaker 6: we did ten billion over the years, counterfit has did
Speaker 6: fifty billion.
Speaker 2: Wow.
Speaker 6: So it's a lot of stuff in our world that Listen,
Speaker 6: there's nobody gonna do three three hundred, two hundred million
Speaker 6: dollars worth of business annually without a lot of people
Speaker 6: wanted to get paid.
Speaker 2: This this is this is the reason why y'all got
Speaker 2: a really really really we got We're gonna tell him
Speaker 2: the story. Oh no, we got stories today.
Speaker 5: What about the fatty girl set who walked onto the
Speaker 5: Fatty Girls set and we put that.
Speaker 2: We couldn't put that tape out. We got O. J.
Speaker 1: Simpson and Fatty Girl video like dancing.
Speaker 2: With Superhead with handcuffs on, the handcuffs on Lucas had
Speaker 2: to chain.
Speaker 1: Know, Luca's chain with the head.
Speaker 2: That's what with the jelly telling the story. And OJ just.
Speaker 1: Popped out of nowhere. He came there him his Superhead
Speaker 1: dance and he got to change.
Speaker 6: You know, he looks as he looks at he looks
Speaker 6: at Ludifer says, I know what those are, and there
Speaker 6: were handcuffs. He put the handcuff gold chain around him,
Speaker 6: Superhead current stuff and starts dancing with him.
Speaker 2: He shoots the video.
Speaker 5: I got it still locked up because soon as Hype
Speaker 5: William put the video together, we grew up with Hype two.
Speaker 2: He was on tour with us. We showed it to
Speaker 2: so they go, you can't put that video universe. No,
Speaker 2: we showed the universe.
Speaker 5: They said, no store will ever carry your stuff because
Speaker 5: you are promoting O. J.
Speaker 1: Simpsons.
Speaker 2: So I'm assuming this is after the right. Okay, he came.
Speaker 5: We love that. Anyway, We've been doing a lot Man
Speaker 5: Academics or l r G it's the same you gotta
Speaker 5: drink that now, the same style, same same thing.
Speaker 2: I didn't think I know the owners Polo or Perry
Speaker 2: Ellis Polo. Yeah, I mean, I'm gonna keep it real.
Speaker 2: I'm gonna keep it real with you cast that with Pole.
Speaker 2: Its cringes me though, because the bottom of line, the
Speaker 2: bottom line. I feel like this.
Speaker 4: There's so many black owned brands right now that are
Speaker 4: so ding. Let's forget Fooble's on this thing. But to
Speaker 4: put that much energy and influence and and an effort
Speaker 4: behind a brand that literally does nothing for your community, it.
Speaker 2: Just it just it does be the wrong way. I
Speaker 2: look at this.
Speaker 4: When we started, we build a company based upon young
Speaker 4: black and and people of color, hiring them, give them jobs, opportunities,
Speaker 4: and without companies like ours, without supporting companies like ours,
Speaker 4: a lot of these kids would never had the opportunity
Speaker 4: that we gave.
Speaker 2: Some of these kids. Now now some exectuves have Adidas.
Speaker 4: Puma, They're doing things that they would never had the
Speaker 4: opportunity to do without Fooble. So we need more, Like
Speaker 4: jac said, we need more food booths because a lot
Speaker 4: of kids just won't get those opportunities about it. So
Speaker 4: when I say fuck Polo, nothing personally to that cat
Speaker 4: Ralph Weber's name is. But it's just to that energy
Speaker 4: that you give those brands as opposed to where you
Speaker 4: can put you could really put your.
Speaker 6: Recent Here's what, here's it, and this is why we're
Speaker 6: all the great partners. So what the way talking about?
Speaker 6: If we feel some cast that says something negative or not,
Speaker 6: I'll always going to be and he'll do the vice
Speaker 6: versus mean I'll be the devil's advocate. Well, maybe Jim
Speaker 6: the group he hung out with never rocked it, so
Speaker 6: that was his experience. Maybe maybe adapt this and that
Speaker 6: maybe Ralph Lauren made Tyson Beckford, and Tyson Beckford was
Speaker 6: the first African American male supermodel that I know, right,
Speaker 6: And maybe Ralph Lauren inspired it.
Speaker 2: Ain't Ralph though, to step up his game.
Speaker 6: And so we'll always have these healthy debates, and I
Speaker 6: think that that's what makes that's what creates innovation. I
Speaker 6: don't disagree with call, and I don't agree with call
Speaker 6: and vice versa.
Speaker 2: You see what I'm saying.
Speaker 8: I can't forget that a lot of the Polo thing
Speaker 8: was people were boosting it and in the sense.
Speaker 5: That was a protest, and a lot of community is
Speaker 5: a pro but you know, there was people do something.
Speaker 4: From an economic economical state point, the bottom line is
Speaker 4: if companies like Hours don't survive, young creative people don't
Speaker 4: have the chances that they would have if we do.
Speaker 1: So I agree, well, you know what you know, I like.
Speaker 1: I like what we're doing now is we're spreading the
Speaker 1: business out. It's just not clothing, you know, it's radio,
Speaker 1: it's TV, you know, things of that nature. I've been
Speaker 1: doing food with radio for the last eight years, you
Speaker 1: know what I'm saying. And it's interesting, you know what
Speaker 1: I'm saying. It's a challenge, it's not easy, but we've
Speaker 1: turned the corner. And you know, did a deal with
Speaker 1: you forty two. My people at U forty two were
Speaker 1: building an eighteen stage did an eighteen stage studio in Atlanta, right, So,
Speaker 1: like we're working on some other things. You know what
Speaker 1: I'm saying that.
Speaker 4: With the with the revenue, with the capital from your supporters,
Speaker 4: I mean, the bottom line is you're gonna spend your
Speaker 4: dollars somewhere and.
Speaker 6: I'm gonna tell you, I'm I'm gonna throw it back
Speaker 6: in drink Champs I see your production crew, and I
Speaker 6: see everybody here. It's a healthy mix of beautiful people
Speaker 6: of all colors. And I think that what happens is
Speaker 6: when I look at a lot of production crews, they
Speaker 6: only look one way, right. I think that the beauty
Speaker 6: of what you do right here is everybody comes up
Speaker 6: with they get the best out of both. You show
Speaker 6: these major companies right here that you can make money
Speaker 6: keeping it real with a real uh crew mixer, And
Speaker 6: I think that collectively, I think sometimes that's where Carl
Speaker 6: and I may disagree because maybe it was the fact
Speaker 6: that it was you know, they maybe don't do as
Speaker 6: much of the community in this way, but inspire the
Speaker 6: community this way.
Speaker 5: So you know that you know, but because you know,
Speaker 5: I don't want to tell you tell it to you.
Speaker 5: I remember if we had Shaquille O'Niel sitting right here
Speaker 5: right and I say this, Shaq, like, how much I like.
Speaker 2: Autem are right?
Speaker 5: I'm like, I like I like autom off And Shaq
Speaker 5: looks at me and he goes, I know a mar
Speaker 5: cares about me? Do you think they care about you?
Speaker 5: And I had to think, like I was like, because
Speaker 5: it's true. Sometimes it's not just automor. It's like Rolex, like,
Speaker 5: people don't really know.
Speaker 2: Who's my favorite watch right now? Which one is? Which watch?
Speaker 6: Why?
Speaker 2: Because it makes me money? Goddamn it pays No, not
Speaker 2: even watch. I would a militant one. The reality is.
Speaker 4: It's creating well for me, opportunities for me, you know
Speaker 4: what I'm saying. So this means more to me than
Speaker 4: any role exactly. Shout out to Jacks King of Licensing. Yeah,
Speaker 4: he's let me ask you, let me ask you.
Speaker 5: I saw I can't say this, say this, say this
Speaker 5: brother name, right, but I saw the dude and he
Speaker 5: was he was really like trying to just swear just
Speaker 5: black owned ship.
Speaker 2: Right. It's just that he's just he picked the worst brands, right,
Speaker 2: he just.
Speaker 5: I'm looking like, man, you need to go back to
Speaker 5: tell now, like right, all wrong? Man, he don't know
Speaker 5: exactly about him too. I think he knew exactly who
Speaker 5: you were talking.
Speaker 2: But yeah, you know.
Speaker 5: He said the people, Yeah, the people don't to okay,
Speaker 5: but sometimes the quality is not the same when you
Speaker 5: wanted to just support your people, right, Like like I's
Speaker 5: suppose if I wanted to Puerto Rican food, like like today.
Speaker 2: I called my engineer has who We always eat vegetarian
Speaker 2: Jamaican food. Don't ask me why. We just like it right,
Speaker 2: we mean it.
Speaker 5: But today I purposely knew I was going to a
Speaker 5: Jamaica stood and I knew I was gonna be just expected.
Speaker 2: What I want. Y, you're gonna get the abuse.
Speaker 1: Like I knew that.
Speaker 2: I knew that was coming out.
Speaker 5: But it was like, damn, Like I'm you like when
Speaker 5: I sometimes go to our people, I know that it's
Speaker 5: it's like, yo, you're supposed to be here.
Speaker 2: It's like nah. So my wife ordered the food right
Speaker 2: and she was like, yo. I was like, can you
Speaker 2: order it for me?
Speaker 5: I'm about to get a haircut, I'm going out and
Speaker 5: she was like, yo, if my employees talk to me
Speaker 5: the way this because my wife owns a juice bar,
Speaker 5: all right, So she's like, if my employees just talked
Speaker 5: to me, And I had to tell her, no, man,
Speaker 5: that's is Jamaican ship, like.
Speaker 2: Like I'm used to it. You brace yourself before you
Speaker 2: can do so sometimes, so this is the point I'm
Speaker 2: trying to make, right.
Speaker 5: Sometimes when you support just the culture, some of the
Speaker 5: some of the products aren't that great.
Speaker 6: Are you know the foundation of what when some of
Speaker 6: the things we created was prior to that. Besides cross color,
Speaker 6: you had to wear kin take cloth colors to support
Speaker 6: African American businesses, and then cross clothes came out and
Speaker 6: they broke them all. They inspired me. But I don't
Speaker 6: want to wear no orange or yellow everything. The little
Speaker 6: characters shirts and they wrink they're going after one. We
Speaker 6: always and you're right, I don't care what organization color.
Speaker 6: You got to step up your game and you got
Speaker 6: to prepare. And we should not support those companies that
Speaker 6: do that because we should give them a shot, give
Speaker 6: me a second shot. Put on notice, support somebody else
Speaker 6: caause there's somebody else who's trying to make it better.
Speaker 2: But you know what I mean.
Speaker 6: But I do want to you know, instead of like
Speaker 6: you know, I do want to talk about the people
Speaker 6: who do support food with today. You know what, we
Speaker 6: realize the people who support food today people don't.
Speaker 2: Let's talk about people who do. The ones who do.
Speaker 6: That's right, highly educated, highly educated people all with people
Speaker 6: with a lot of money because they can pick from
Speaker 6: anything and they don't just do fool So you'll see
Speaker 6: like old school people in their thirty to forty they'll
Speaker 6: buy the shoes, whatever, because they can pick anything and
Speaker 6: they say, hey, I'm going to make ten percent of
Speaker 6: my wardrobe. That also, you'll see like a lot of
Speaker 6: the young artists who are very pro that they're doing.
Speaker 6: They have a silent message everywhere, Like I know, Drake
Speaker 6: supports it a lot for the other artists, younger the
Speaker 6: artists Scissors support all the time.
Speaker 2: Who else? Yadi? Who are so?
Speaker 1: What's a girl?
Speaker 6: So a lot of a lot of the music artists
Speaker 6: today who are trying to do a kind of like
Speaker 6: a little like people they're doing the l who j
Speaker 6: they're doing subliminal and what's.
Speaker 5: Dope about it? Let me just stop me for a second.
Speaker 5: Was dope about it? If they're discovering it just now?
Speaker 5: But most of them want to pay homage. They want
Speaker 5: to pay homage. They want to say they want to
Speaker 5: rock with their favorite rappers, rock when they favorite rappers rocket.
Speaker 5: And so I see that a lot like when you know,
Speaker 5: I'll go through the malls or something like that and
Speaker 5: I'll see like my sons or somebody like this, and
Speaker 5: they'll they'll pick up and I'm like, I want to say,
Speaker 5: you don't no foot?
Speaker 2: Well he like, but but he does know he does.
Speaker 6: He's he's seeing these videos and that's what it So
Speaker 6: when it's older people who know what it is and
Speaker 6: they have a choice of anything and everything, they choose
Speaker 6: that the younger artists who are trying to do the subliminal.
Speaker 6: And then a lot of times it's the younger kids
Speaker 6: who are saying, this is mine. I'm going to reset
Speaker 6: this thing off because I'm creating an identity that you
Speaker 6: don't know about. They're very pro conscious and those are
Speaker 6: the people that we again, like we've always tried to do.
Speaker 6: We always tried to appeal to those and not talk
Speaker 6: about the negatives of it. And I want to make
Speaker 6: sure you twist.
Speaker 8: But those girls the people that Yeah, so I was
Speaker 8: gonna say, the key to all that, even being successful,
Speaker 8: is that there has to always be quality. You want
Speaker 8: to pay homage, the qualities got to be there. The
Speaker 8: new cat wants to come in and discover it. The
Speaker 8: qualities got to be there.
Speaker 1: They think, I'm sorry. The thing about what we did
Speaker 1: was we made sure we put the quality in the
Speaker 1: in our clothes. So people how we actually relaunched, you know,
Speaker 1: because everybody was doing anything, everyone both doing anything, But
Speaker 1: how we be launched, was people started thrifting and the
Speaker 1: clothes was they were fine.
Speaker 2: They looked brand new.
Speaker 1: So then they started like posting, I'm bringing foodb back,
Speaker 1: I'm bringing food, but I'm looking at these clothes like, damn,
Speaker 1: Jackie looks brand new. The sweatshow looks brand new?
Speaker 6: You brother, I mean, obviously my crew got it because
Speaker 6: you know, and a lot of this stuff is not.
Speaker 6: We did a collaborational pullman barons the other thing. But
Speaker 6: one of your brothers on set, he got a jersey
Speaker 6: we didn't make that. We made that jersey twenty years ago. Yeah,
Speaker 6: yellow jerseys.
Speaker 5: He made it yesterday. That's twenty years old. Man looked
Speaker 5: like his brand new you and and you know what
Speaker 5: I'm saying, so.
Speaker 2: But that this is the quality because we was kids
Speaker 2: that we said how we're going to make this. It's
Speaker 2: the way we wanted to make it. Wait, hold on,
Speaker 2: hold on, just catching on what you just say? Hold on,
Speaker 2: hold on, I'm saying that shirts twenty years old. Yeah, store,
Speaker 2: that's important, a little over twenty years old.
Speaker 5: That's by the way, he shout out the top partner Jay,
Speaker 5: because when Jay first used to come home and close
Speaker 5: that he spent all the money on.
Speaker 6: I used to look at him. He was crazy, and
Speaker 6: he said, that's an investment. And he always pushed the
Speaker 6: quality partner.
Speaker 5: We're not in the in the in the podcast, yeah,
Speaker 5: six out of Gucci, Gucci pezz and only week a month.
Speaker 2: But his pas was Chris, well, okay, we're still a
Speaker 2: quick time. Yeah, video music box or you're on TV
Speaker 2: Rapp video music Box all day, the music box. I
Speaker 2: love that.
Speaker 5: Rap the Ors or double x l anybody Double had
Speaker 5: batter Bitches gez.
Speaker 2: He said, what Yeah, just giving one hundred different magazine.
Speaker 2: That's a different magazine.
Speaker 11: Many Little Bunny and Little Man, I.
Speaker 2: Said, sauce Man, I say the original source man Lost
Speaker 2: Boys or Onyx, don't get chuff. You mayna take a
Speaker 2: drink for that one. I'm gonna be fine, you know what.
Speaker 5: You know what mister Cheeks was on our album. But
Speaker 5: Donnie used to be a barbers. Yeah, I just interviewed cheer.
Speaker 2: Yeah, used to stick Fred Roll with my ball but
Speaker 2: before he made it. Yeah, right there by the girl
Speaker 2: GIRs mall that's wild.
Speaker 1: Show.
Speaker 2: I understand the story. I've never heard the actual they
Speaker 2: told you the right.
Speaker 5: It's just me on the back of my neck one.
Speaker 5: I still got that thing right now. I was like, Yo,
Speaker 5: make out the studio, man, this can you hit.
Speaker 2: This really quick? Out? Holy ship?
Speaker 12: That is?
Speaker 2: That is so man? Check out the archives. Drink.
Speaker 5: I'm gonna tell you listen like Walker floggers his mom,
Speaker 5: dad who discovered Nicki Minaj. They fought out a four
Speaker 5: house away from and be so Bimmy.
Speaker 6: You know Bey, he've been on the show. So when
Speaker 6: Bemmy was when when I was about I was about
Speaker 6: I was about seven. I think Bimmy was about four.
Speaker 6: I hit him in my garage because I ain't have
Speaker 6: no other I have no I have no brothers and sisters.
Speaker 6: And he was about four and I hit him my
Speaker 6: garage and my mom was.
Speaker 2: Like, who that was pop? No, it was a pop
Speaker 2: was little brother.
Speaker 5: Oh.
Speaker 2: They were like you gotta go outside. I got a
Speaker 2: patent garage. She's like, what are you gonna cross now?
Speaker 6: Mammy and Joe and all them they got like a
Speaker 6: hundred they got like a hundred brothers and sisters and
Speaker 6: they you know, my mother like you got one of
Speaker 6: the Antony's in the gar But Dad who Walker clock
Speaker 6: was Moms like we are like we all walk and
Speaker 6: not like we all grew up with all these people.
Speaker 2: Man I was. I was on the other side too. Yeah,
Speaker 2: Karens want to rock him, rock rock Him.
Speaker 1: See that was like one of the first joints I've
Speaker 1: seen wording for work, which.
Speaker 6: One seven holes in my face and I'm looking at
Speaker 6: the window. Come on, man, the guard, God God, rock
Speaker 6: rock Him is the game?
Speaker 1: Chan take seventy.
Speaker 2: Peyden. He's still saying, ain't ever cursed. It was just crazy.
Speaker 2: How did you swear he cursed?
Speaker 5: You know, I went my whole life without not realizing
Speaker 5: that Rock Him did not curse. That.
Speaker 2: Yeah, that's the ill ship you never heard. But that
Speaker 2: was the most gangsters music you ever heard. I don't
Speaker 2: know how I even discovered that. Recently. I was like,
Speaker 2: and I'm like, you're a liar.
Speaker 5: Rock Him cursed and I went through and I was like, Oh,
Speaker 5: this motherfucker not just did he not cursed?
Speaker 2: It was gangster without him saying he gangster ship. You
Speaker 2: know what I'm saying.
Speaker 6: You know what we had on our Black Army Day
Speaker 6: that I never realized. I never realized that flavor Play
Speaker 6: played fourteen instruments. Oh he's a yeah, yeah, yea, yeah,
Speaker 6: yeah yeah, Yeah, he's the illness. He's I shot a
Speaker 6: video of playing flave.
Speaker 2: Yeah we need you on drink Champs and we have
Speaker 2: d but we need flavors.
Speaker 6: Huge swifty kind of broke open reality shows want the
Speaker 6: first people to go. I think he went platinum, right,
Speaker 6: you have a black planet with Public Enemy?
Speaker 2: You know, yeah, they so Matt records. It was crazy
Speaker 2: about Public Enemy.
Speaker 5: They were speaking like they speak the most black prior
Speaker 5: shit ever.
Speaker 2: You ever been to a public indemy show. You know
Speaker 2: how many about yrdhood up you believe it or not.
Speaker 6: There's a massive amount of people who are not remember
Speaker 6: them by football these days. It's kind of like it's
Speaker 6: Matt like with one of the top in Manila and
Speaker 6: one of the top in Europe and stuff like that.
Speaker 6: It's fascinating how they love our culture. If you ever
Speaker 6: a look at the Bob Marley movie the first crowds
Speaker 6: they went to Europe, remember we watched it together.
Speaker 2: They went to.
Speaker 5: Europe and they were hanging out with the crazy danging
Speaker 5: each other on their head CBGB like crazy. They were
Speaker 5: getting ill fights to the white kids who were like, yeah,
Speaker 5: there's a lot of times those cultures when you look
Speaker 5: at them they adopt each other.
Speaker 2: First, let me just.
Speaker 5: Tell y'all the fly ship this guy did printed out
Speaker 5: the whole movie theater. I'm trying to I kind of
Speaker 5: support Bob. I'm trying to buy something they like. No, sir,
Speaker 5: it's winter. Everything is free. I was like, fly, So
Speaker 5: I say that to say, I still went out and
Speaker 5: seen the Bob Mally the story because I felt like
Speaker 5: that wasn't supporting may. It was like getting the screening,
Speaker 5: you know, private screening.
Speaker 2: But I still had to go. And by the way, I.
Speaker 5: Cried both times, man and shout, you know that movie.
Speaker 5: I don't work for the family or nothing, but amazing
Speaker 5: that ship is what's crazy like to hear your story
Speaker 5: just say that, you know, you know that y'all deal.
Speaker 2: Would hate y'all deal with all this ship too. All
Speaker 2: I hear is Bob Mally's beautiful music.
Speaker 5: And I realized I didn't know nothing about Bob, like
Speaker 5: personally until I was interviewing Rohan.
Speaker 2: So I went and had to do that.
Speaker 5: And I was like when I found out all the
Speaker 5: ship that Bob went through and made beautiful music was
Speaker 5: supposed to make Robby smurt of music this year he
Speaker 5: going through supposed to be making.
Speaker 2: It felt like that's what the ps that bed feel
Speaker 2: that way. He was like, I love you. Yeah. People
Speaker 2: are scared of love. People are scared of unity.
Speaker 12: You know.
Speaker 6: It's so ill how our generation. So, my my oldest
Speaker 6: daughter is thirty. I show a picture and that was
Speaker 6: the second I saw because I had the joy of
Speaker 6: seeing it. The thing and I have a picture with
Speaker 6: the young man Bob.
Speaker 1: You know.
Speaker 2: My daughter says, that's Ken from Barbie. Yes, that's.
Speaker 1: Played.
Speaker 2: He played another can It was so she was like,
Speaker 2: who that's not.
Speaker 5: Shout out to that brother Kingston. One minute he bought
Speaker 5: the other minute he can. That's a good you know,
Speaker 5: right now we're talking about him. He's going to be
Speaker 5: whoever he is because he already he's Obama in another movie,
Speaker 5: No way Obama in another movie. I saw it, uh
Speaker 5: not to be honest, the show like something. I've seen
Speaker 5: him play Obama. So when I said, I think.
Speaker 6: Out, you know what, that's how how old I am?
Speaker 6: I thought that was his big shaka. When I took
Speaker 6: a picture with him, his head was ball. I said
Speaker 6: to myself, if I was him, I've been working that
Speaker 6: ball mally ship. I would have been like walking around
Speaker 6: with him.
Speaker 5: By the way, you fucked me up since that day,
Speaker 5: I mean running around with a Jamaica accident, and I.
Speaker 2: Realized that people people don't find that funny. You've been
Speaker 2: doing it on drinks I got.
Speaker 5: I went to Turk from who because I'm like, I
Speaker 5: got a question with you. You just went to Paris,
Speaker 5: and so your life is good.
Speaker 6: Hip hops be really good to us, man, and I
Speaker 6: appreciate that because you show us how we have that
Speaker 6: work balance. When I'm in Paris, my wife says to
Speaker 6: me that I'm culturally culturally inappropriate when I'm like, how
Speaker 6: do you say?
Speaker 8: Is it?
Speaker 2: I don't use that, but I'm not.
Speaker 5: It's not like if I'm not like like I'm in
Speaker 5: an Agian country and I'm not saying the word I'm going,
Speaker 5: you know, like Hong Kong.
Speaker 2: You know I'm going because I ain't gonna lie you.
Speaker 5: He's not.
Speaker 2: Actually what your corporates rock right now? Do you? Outside
Speaker 2: off of town? I bought a reproree. I was out
Speaker 2: there and this friend dude.
Speaker 6: Said, Yo, ain't nobody left personal ward out years ago?
Speaker 6: You know, I gotta I love Paris and I got
Speaker 6: an accent. Man, am I being cultural, Yes you are,
Speaker 6: what is it?
Speaker 2: So? I do it too. We we are actually trying
Speaker 2: to show love, but we're so so it's like somebody
Speaker 2: coming up to one of us, going your home. Exactly
Speaker 2: they happened not to be a home boy. It's exactly that.
Speaker 2: All right, I got it now, and all right honey, honey, honey,
Speaker 2: I do it everywhere. I'm sorry. But the French don't
Speaker 2: like us anyway. They don't like anything. So I got
Speaker 2: my heart studies about France. Yeah, it's not fun. If
Speaker 2: you're not from France, you are to them what England
Speaker 2: I don't, but you know, I know, I know the
Speaker 2: people to call. I know they don't like we know.
Speaker 2: I mean, by the way, let me just take you something.
Speaker 2: A lot of places don't like America, that's true, but
Speaker 2: but they were the first. They were first. They were
Speaker 2: first in the car. I donuld think England was the
Speaker 2: first who didn't like America. You walk in the hotel,
Speaker 2: when you say something the English, they would act like
Speaker 2: they don't know. I know, no, no, no, maybe now ye.
Speaker 8: Came.
Speaker 1: I just went there in November, and I was kind
Speaker 1: of apprehensive by the little the little act trying to
Speaker 1: translate and but you speaking English, But.
Speaker 2: I sure do ye.
Speaker 5: I heard they like it because they like tips, and
Speaker 5: we're Americans, the only ones around.
Speaker 2: They just started liking tips. That's what I heard. Tip
Speaker 2: the guys, which is this.
Speaker 5: Mother, it's such a snucking a license drinks. It's such
Speaker 5: a sexy language you cannot help.
Speaker 2: But not the way we're saying. We were sucking it up.
Speaker 6: But how come every time the people from overseas imitate
Speaker 6: Americans days go, hey, y'all.
Speaker 2: It's the man.
Speaker 1: What's that mean?
Speaker 5: Brother?
Speaker 2: All right, we're going on. It's perfectly on track. Oh
Speaker 2: Wu Tang clan. Oh, I'm gonna go w tank. I
Speaker 2: knew your New York wi for.
Speaker 5: You know it is?
Speaker 2: I mean you got Ray Kwan. Let's be real, you
Speaker 2: got you got Ice.
Speaker 5: And then when he joined P like he did one
Speaker 5: album Scarface or ice Cube, ice Cube, Ice c All
Speaker 5: Day Court Mega.
Speaker 2: Or Nature cor Mega mm hmm, mob Deep or m
Speaker 2: O P. You could drink, you let them drink or
Speaker 2: not looking at it is what it is?
Speaker 5: Like?
Speaker 9: Like that's.
Speaker 2: Heavy D or chump rock, heavy D, rest in peace, Man,
Speaker 2: he loved Heaven?
Speaker 5: Yeah, Juice or New Jack City, No New Jack City,
Speaker 5: Jack City. All right, and this is the last question
Speaker 5: for quick Time is Slider and then you go back
Speaker 5: and not a trick question, but it's not a trick question.
Speaker 2: But this is for all three of y'all.
Speaker 5: I'm gonna start with you, but I want individually answer individually.
Speaker 5: Loyalty or respect, respect, any reason why or not?
Speaker 1: No loyalty, come and go. You know what I'm saying.
Speaker 1: Like respect, if if somebody really respect you, that respect,
Speaker 1: we should always be there or will always be there,
Speaker 1: you know what I'm saying. Loyalty won't always be there.
Speaker 1: You know, people change ship. You know what I'm saying.
Speaker 2: So no, hell yeah, loyalty.
Speaker 4: Explain well, I just I've just been to so much
Speaker 4: in my life to where I realized that the uh
Speaker 4: loyal people in my life that really suck me to
Speaker 4: whatever this situation was, those are people that really matter.
Speaker 2: Now. I can, I can get disrespectful with motherfucking time.
Speaker 4: But if I'm loyal to you know what I'm saying,
Speaker 4: that that kind of oversees that that kind of overlooks everything.
Speaker 2: If I trust you, I'm fucking with you forever.
Speaker 5: M hm.
Speaker 6: So purpose of loyalty is loyalty. There is no coming go.
Speaker 6: It's to be loyal, that's it. I respect what Genghis
Speaker 6: Kang did as a leader. I would never do it.
Speaker 6: I would never rape and pillage. Loyalty is to be loyal.
Speaker 2: That's it. I'm taking a drink to that. I'm taking
Speaker 2: a drink.
Speaker 5: By the way, I agree with all three answers for me.
Speaker 5: And if we always say you just say why not both.
Speaker 2: That this is this?
Speaker 5: This is the only time when we play quick time
Speaker 5: with Slive that we should say both, because I think
Speaker 5: one watches the other.
Speaker 2: But I agree with what everything that you said. My
Speaker 2: and I just want both of the same time.
Speaker 5: Go there you go. Now. At one point, Fooble, I
Speaker 5: think it was you who said it went like this, right.
Speaker 2: Me, this is what I said, Thank you, designated drink
Speaker 2: and me, I always say at home, my career is
Speaker 2: like that.
Speaker 5: Right. There's been times with rock Bottom like whatever as
Speaker 5: nor right, and I call it.
Speaker 2: I call it rat purgatory. M hmm.
Speaker 5: Has it ever been a time where y'all felt like
Speaker 5: y'all was in fashion purgatory where it's like, all right, cool,
Speaker 5: they ain't fucking with us no more?
Speaker 2: Did you ever feel like that. Yeah, we saw it coming.
Speaker 4: If you shipping a million dollars a season to a
Speaker 4: certain retailer and they come to you next season order
Speaker 4: half of that.
Speaker 2: The next season they ordered the quarter that the writings
Speaker 2: on the wall.
Speaker 4: So we we had a sense of knowing that the
Speaker 4: ship was that things were turned around, because they even
Speaker 4: told me, go call, We're gonna have to do something
Speaker 4: about this. We gotta do something else outside of this
Speaker 4: clothing ship, because this ship is about to hit the fan.
Speaker 4: This is like five years before it hit the fan.
Speaker 4: So the signs are there, but you know, you just
Speaker 4: got to make their adjustments.
Speaker 6: I want to be I want to bring up a
Speaker 6: point of I don't want to make it a big sloppy,
Speaker 6: wet kiss about footbal we got because we didn't know.
Speaker 2: We didn't know. Also we got cocky too, you know
Speaker 2: we we would tell what they call a pre pack.
Speaker 2: I dealt with that.
Speaker 5: I had a story. Yeah, if it was the worst
Speaker 5: thing for a small business, right, I don't know what
Speaker 5: prepackag talk about it with April.
Speaker 6: You gotta tell you gotta take these twelve pair of jeans.
Speaker 6: There's two thirty two, two thirty four two thirty six
Speaker 6: is up up to I'm.
Speaker 5: Telling to high school kids were skinny, and I was
Speaker 5: getting triple d X of these.
Speaker 2: I'm like, I don't know what y'all talk about. So
Speaker 2: let's say his boss a way over five hundred dollars.
Speaker 6: Okay, he just want he wanted five hundred dollars worth
Speaker 6: of size thirty two thirty four. But we said to him,
Speaker 6: screw you, we're not breaking open the box. I got
Speaker 6: the whole box from China or where it is from.
Speaker 6: It's twelve pairs. You take the five hundred dollars worth
Speaker 6: because we're so hot, or you don't get it at all,
Speaker 6: we give it to your man across the street.
Speaker 2: It was rampant. It wasn't just obviously you got to
Speaker 2: know it.
Speaker 8: But I think that's cannibalizing our own industry within it.
Speaker 6: Somewhere here, I'm gonna tell you what happened. Guy like
Speaker 6: this man would say, I ain't got no choice. Let
Speaker 6: me take him, Let me take them, let me take them.
Speaker 2: So now what does he have to do?
Speaker 6: He takes them all. All the jeans are one hundred
Speaker 6: dollars a piece. Supposed to sell it one hundred dollars
Speaker 6: piece he got one hundred pair of forty twos and
Speaker 6: forties that he can't sell. He puts them in a
Speaker 6: bucket over here and said, buy him for twenty five dollars. Kids,
Speaker 6: you a kid, you walking and saw you can't tell
Speaker 6: the difference of the one hundred dollars and twenty five dollars.
Speaker 6: And then guess what the new one, the new Hungry
Speaker 6: Company come up, go yee, you many thirty two's as
Speaker 6: you want. Now, all of a sudden we have a
Speaker 6: bunch of inventory and we got him. He's pissed off.
Speaker 6: We're like, yo, oh, why so for?
Speaker 2: Why you buy so for?
Speaker 6: You're like, remember me, mister, you gotta buy the whole
Speaker 6: box home? Yoh, matter of fact, I don't want to
Speaker 6: buy shit from you no more. We did that for
Speaker 6: a certain amount of either not knowing you, but because
Speaker 6: we didn't know what was about to happen. Now we
Speaker 6: build up all this inventory because we didn't know any better.
Speaker 6: Then all of a sudden we're like, no, no, no,
Speaker 6: that was a mistake.
Speaker 5: Man.
Speaker 2: We break that box over. He like, too late, homie, Yeah,
Speaker 2: we moved on something now too late or our doors
Speaker 2: had to close. They had another retailer's gun. Now we
Speaker 2: weren't in the store. Again, I missed the story. Bruce
Speaker 2: told me recently. There was a time where an independent
Speaker 2: store couldn't get credit. That's what it was. That's that's
Speaker 2: exactly how we were told. We get credit by buying
Speaker 2: the pre biss So what so what happened was Republic please,
Speaker 2: it is the bank that gives independence stores credit. Right,
Speaker 2: So Republic told us is, Yo, we get so many
Speaker 2: calls to buy fooble. What we're gonna do is we're
Speaker 2: gonna give everybody, every store that calls, we're gonna give
Speaker 2: them twenty thousand dollars in credit. But whether they get
Speaker 2: good credit, bad credit, we're gonna give them that shot.
Speaker 8: Right.
Speaker 4: So with that being said, with us, the sales is
Speaker 4: that made us go from ten million dollars to twenty
Speaker 4: million dollars.
Speaker 6: It also gave us a power to give neighborhoods so
Speaker 6: us credit credit that never were able.
Speaker 2: To with that. With that arrogance, we said, not for
Speaker 2: you to buy our stuff, you got to buy it
Speaker 2: in these packages. And they kind of caused some and
Speaker 2: we couldn't sell.
Speaker 6: And it shows that no matter who you are, no
Speaker 6: matter who you are if you don't treat your customer right.
Speaker 2: And if that was our customer and you.
Speaker 6: Don't treat them right, sooner or later you're gonna put
Speaker 6: them on a business or they're gonna put you the business.
Speaker 5: Because then what happens in return is they put other
Speaker 5: brands and because somebody else says, yo, somebody is not
Speaker 5: fulfilling this man's needs.
Speaker 2: All right, And I'm small and I don't even have
Speaker 2: twelve packs right sized that you need.
Speaker 1: So so like.
Speaker 5: I remember me going in Costcos, right, and I remember
Speaker 5: me looking for a product and not being to fire
Speaker 5: because it's all the way in the back. Is that
Speaker 5: is that something that happens in a fast world? That's
Speaker 5: something that actually matters.
Speaker 6: Yeah, place, it all depends chanes in real estate, right,
Speaker 6: So it all depends.
Speaker 2: You're talking about grocery.
Speaker 6: Grocery and Costco is different, right because the whole procer
Speaker 6: what's going to be in the back, what's going to
Speaker 6: be in the back milk, eggs, meat and things you
Speaker 6: need because you got to go to the back so
Speaker 6: you can pass everything to buy everything else. And then
Speaker 6: you're going to pass it all to buy that. But
Speaker 6: what you're talking about emerging, dodging and all that kind
Speaker 6: of stuff. When you see like so like big department
Speaker 6: stores aren't they don't. You don't make any money off
Speaker 6: a big department store. So a big department store, they're
Speaker 6: not selling clothes. A big department store is selling real estate.
Speaker 6: So if you go and look at the Ralph Laurentz
Speaker 6: section in there, Ralph lorent paid for all that would
Speaker 6: they paid for the person selling it to you.
Speaker 5: They're paying for the people in there. That's how that
Speaker 5: raw la Renn is paying for everyone of the way,
Speaker 5: for the windows. Every time you see the stuff in
Speaker 5: the window. Their their job is to sell real estate.
Speaker 5: You don't make money in there.
Speaker 6: So when you launch a fragrance, you got to pay
Speaker 6: twenty two or twenty five dollars per person you see
Speaker 6: going like this in the store, going like hey, smelling
Speaker 6: this and all that.
Speaker 2: The motherfuckers they're selling everything.
Speaker 6: So what happens is and that's why they say, that's
Speaker 6: why they say clothing company, I mean they say, you know,
Speaker 6: retailers like that get really religious because what they tell
Speaker 6: you to do is spend a million dollars on putting
Speaker 6: stuff in the window, putting someuf in the circular people
Speaker 6: that put your stuff on wheels, because if your ship
Speaker 6: don't sell, we're going to mark it down and roll
Speaker 6: that ship right out of the back door. And that's
Speaker 6: where they make their money on all of that. They
Speaker 6: don't care about the clothes. They make this selling to us.
Speaker 6: And that's why we tell everybody here who's watching the show,
Speaker 6: be your own distributor online, direct to your customer, because
Speaker 6: even when you want to be in those stores who
Speaker 6: bought it, Once they go past the register, who bought it?
Speaker 6: Was it a mother buying for herself, that she buy
Speaker 6: it for a kid, was it a gift for it?
Speaker 6: You don't know who they are. So now we want
Speaker 6: people here who watch this to sell their own shit
Speaker 6: themselves online. You don't have to set up those stormers
Speaker 6: directed consumers, so you can say, how did you like it?
Speaker 2: How did you not like it? What should I do better?
Speaker 6: And that's the important part that that's why technology has
Speaker 6: democratized its entire data of your customers.
Speaker 5: Like me and you were talking about it earlier. I
Speaker 5: had Kanye on the show, right and I went and
Speaker 5: hung out with him and then I brung him to
Speaker 5: a place called Zz's, which is which is ironic. Right,
Speaker 5: there was this a whole big space open next to
Speaker 5: Eas's and you just looked at it and was like Valenciaga,
Speaker 5: Sweet of God, Sweet of God. And then he put
Speaker 5: a Balanciaga in there two floors. I had never seen
Speaker 5: no dumb shit like this. I mean this was some
Speaker 5: because he stopped and just like like, by the way,
Speaker 5: it's nothing there. There's absolutely nothing there. I just described
Speaker 5: Zz's told him like, yo, this is a place we
Speaker 5: are safe. You know what I mean, There's no hood
Speaker 5: shit going on. I'm a member of the club, you
Speaker 5: know what I mean. Room And he's seen it, and
Speaker 5: it made me say like damn, why don't we do
Speaker 5: things like that? Like what I mean by that is
Speaker 5: footbo right now, if we go to food, but we
Speaker 5: have to go through somebody else, right, No, No, what
Speaker 5: I'm saying is like I wanted to go to the store.
Speaker 2: Why why isn't food boo stores?
Speaker 6: Those are those are that's a great, great, great point.
Speaker 6: Those are different businesses. So you have to have an
Speaker 6: operator because we're we're not good retail operators. That's like,
Speaker 6: that's like saying to I don't know what you do here.
Speaker 2: That's like.
Speaker 6: I don't know how they do the carrier of the broadcaster, right,
Speaker 6: So a store is a different you know, like we
Speaker 6: we know how to make you know, to make good.
Speaker 6: To own a retail shop, you have to know how
Speaker 6: to put it up there. The software they're shipping the
Speaker 6: goods in, shipping goods out, taking this back customer.
Speaker 2: Service the least of the place. So they're different insurance.
Speaker 6: So what he did was probably he already knew the
Speaker 6: blencia because they have different divisions, and he it's licensing.
Speaker 6: Like we said, that's exactly what we did, like we would.
Speaker 6: We we have Fooboo stores and we still do with
Speaker 6: certain countries. But it's somebody who's an expert operator. They
Speaker 6: have they have ten Donna Karen stores, they have ten
Speaker 6: Fubu stores, they have ten this, ten that. So that's
Speaker 6: why because you don't want to get the way to
Speaker 6: Disney does not own all of that.
Speaker 2: They license it.
Speaker 6: When you see Mickey your stores, yeah, a lot a
Speaker 6: lot of would be doing some would be doing so,
Speaker 6: but they'll license out. Think about all the licenses does
Speaker 6: they have. You can get key chains all the way.
Speaker 6: They're not making that stuff, they're licensing that out.
Speaker 2: You can get like Star Wars everything, that's because they're licensing.
Speaker 4: That's Disney Baby used to used to damon with the Marvel.
Speaker 4: That was a licensing that we did with Marvel.
Speaker 6: Yeah, because I have license that too actively black right,
Speaker 6: you know. So it's all about licensing. Is the quickest
Speaker 6: way to grow your brand, extend your brand and uh
Speaker 6: and revenue?
Speaker 8: Can I ask a quick This is gonna be a
Speaker 8: little bit of a veer off, but talking about licensing
Speaker 8: Marvel for the average Let's say there's a there's a
Speaker 8: person's creating their own brand and they want to license
Speaker 8: a big brand like a Marvel or a Star Wars.
Speaker 2: How difficult is that? Extremely difficult? You gotta come to me.
Speaker 2: You got.
Speaker 6: You got somebody like me who who's gonna talk to him?
Speaker 6: Who say give this young person a shot.
Speaker 1: You had sales and all that. You gotta be popular
Speaker 1: to even have that conversation.
Speaker 4: And a lot of times you name it communicating with marvels.
Speaker 4: You communicating with someone that already holds the license.
Speaker 6: But let me give you something that you got to do.
Speaker 6: Think about George Lucas when he sold his brand, he
Speaker 6: sold Star Wars. The George Lucas brand. He sold it
Speaker 6: to Disney, So Disney, right, we love his story content, right,
Speaker 6: Star Wars?
Speaker 2: Right? How much do you think of sofa? Anybody will
Speaker 2: go a billion? Three three point eight billion? Right right?
Speaker 6: But she regrets kind of you know how much Pepper
Speaker 6: Pig sofa four point two billion?
Speaker 2: Ship? Well, Blue better? I don't know what, because Blue
Speaker 2: is bigger than Pepper Pig. Now, I don't want to
Speaker 2: be I don't want to be cult pretty inappropriate and
Speaker 2: talk like Pepper Pig. So please tell the pep big
Speaker 2: started on YouTube all the Star Wars. Don't fada obie.
Speaker 13: The whole.
Speaker 14: I p three point eight billions pistol Pig on YouTube
Speaker 14: for a cartoon of a pig because the licensing, all
Speaker 14: the toy and everything four point two billion dollars.
Speaker 8: See how that was smart because Pepper Pig lang and
Speaker 8: Lego Lang is Actually that's.
Speaker 1: The only thing good about Lego Land.
Speaker 2: I don't even know Pep. I got kids, I got
Speaker 2: little kids, I'm in it. I know I'm lost. You
Speaker 2: are twenty billions completely.
Speaker 6: I have to say, eeyo, kid. So anybody here has
Speaker 6: an ip and idea something else like that. The idea
Speaker 6: is to do the best you can of it, and
Speaker 6: create a core audience and go to somebody else and say,
Speaker 6: let me tell you something. I know exactly what eighteen
Speaker 6: years old to twenty five year olds old want, who'll
Speaker 6: make about this amount of income, who watch this amount
Speaker 6: of time? Because you have the analytics, and then you
Speaker 6: can say to somebody, once you give them that information,
Speaker 6: you can say, now you can replicate this in the
Speaker 6: other areas that they like and they love. And that's
Speaker 6: exactly what we've been able to do with Foobu and
Speaker 6: have great partners, and you got other people who say,
Speaker 6: you know what, I make the best. I make the
Speaker 6: best peanuts in the world. But I don't have something
Speaker 6: like a drink Champ to say, do you want when
Speaker 6: you're drinking some great salty snacks peanuts Champs. I want
Speaker 6: to drink Champ peanuts whenever you're drinking. Whenever you're drinking,
Speaker 6: what you're gonna need bat Joe, let's just take a car.
Speaker 2: I'm gonna take a I don't know about it.
Speaker 5: I'm filming drink chants for foob not rewind one of
Speaker 5: the we'll be there, we pull up on you, finished Joe.
Speaker 5: One of the first stores to ever buy our stuff,
Speaker 5: and we will we were bringing it. We will bring it.
Speaker 2: We're bringing it to his store and the Bronx in
Speaker 2: the back of our trunk.
Speaker 4: And I used to I used to take them to
Speaker 4: our warehouse, pick out the clothes of them and count
Speaker 4: all the money and cash to take me like freaking out.
Speaker 6: We only show we only show us the eight stores
Speaker 6: of New York and Factio was the third, the fourth
Speaker 6: store in New York City to ever ever ever buy
Speaker 6: our stuff.
Speaker 2: And we were still in the house making it at first.
Speaker 6: Uh to out and he used to come out and
Speaker 6: just he was a legend and still is a legend
Speaker 6: me and be like, yo, man, all right, I buy
Speaker 6: you shoe.
Speaker 2: Let's just buy it all cast. I guess we still
Speaker 2: streak money explaining around.
Speaker 5: So you just you guys just said something for a
Speaker 5: person that's trying to be the next foobl right, And
Speaker 5: what I mean, I don't mean it like the statement
Speaker 5: foodle like like owning and be independent, but actually trying
Speaker 5: to make clothes. You guys don't make the close ourselves,
Speaker 5: do y'all?
Speaker 2: We make some of them. We still make some of
Speaker 2: it now we always make by hand or how does
Speaker 2: this work blanket?
Speaker 6: We still we still make a portion, but we have
Speaker 6: like we have like maybe thirty five different We have
Speaker 6: a great we have a great uh shoot division team.
Speaker 2: That's right.
Speaker 4: We get to the points where we hire people to
Speaker 4: get it to different stations of approval. So we had
Speaker 4: the cast coming first, Okay, we like the general look
Speaker 4: of the season. Then you get the samples coming Okay,
Speaker 4: we like how these samples make these changes by the
Speaker 4: time we get to production.
Speaker 2: Then we ship it to the stores. So we kind
Speaker 2: of oversee the whole process until it gets shipped.
Speaker 6: To this But to simplify it for people watching, if
Speaker 6: you have an intellectual property and you have registered your name,
Speaker 6: not not just on a website. You registered, you went
Speaker 6: to the United States Trademark off the USPTA United States
Speaker 6: Patent Trademark Office.
Speaker 2: You put your name in a category.
Speaker 6: So your name would be drink Chams and it could
Speaker 6: probably be in liquor, it could be in everything else.
Speaker 2: Right, there's a category.
Speaker 6: Don't just say your website because if you say, well,
Speaker 6: I got the drink Chams website, or you go, listen,
Speaker 6: my son's name is, you know, Todd. I'm going to
Speaker 6: name my clothing brand Todd Well, I always say, well,
Speaker 6: my next clothing, my next son's going to be named Apple,
Speaker 6: and my next son that's gonna be named BMW.
Speaker 2: You can't just say that.
Speaker 6: Once you get the category, whoever you are, you can
Speaker 6: license your name to somebody. You can go to Middle
Speaker 6: America right now, all this all you look up and
Speaker 6: down the street, like Main Street, everywhere it's empty. Nobody's
Speaker 6: buying stuff, nobody's going to those stores. Those stores all
Speaker 6: have inventories. If you are a kid and you know
Speaker 6: that you're super fashional, you go and say, hey, my
Speaker 6: name is whatever it is, I got.
Speaker 2: An this is who my IP is, intellectual property.
Speaker 6: I'm going to do a TikTok with all your inventory
Speaker 6: and my soul, and you know on my site, I know,
Speaker 6: I know you already got the goods. You're going out
Speaker 6: of business, give me fifty percent of what I sell,
Speaker 6: and you start naming it your brand. That brand could
Speaker 6: be the New Century forever twenty one, that brand, right.
Speaker 6: And so what I'm trying to tell people is they
Speaker 6: can license their name as small as they are, create
Speaker 6: a name for themselves, what their following, and make money.
Speaker 2: You can do it.
Speaker 6: On Amazon too. You know you ever see when you
Speaker 6: put in some name and it says sponsored. That's just
Speaker 6: somebody who sees that you're making this, and they take
Speaker 6: it and they get an affiliation, and then they direct
Speaker 6: they direct their traffic to you and you get that
Speaker 6: cigarette or you know that, whatever the case is, and
Speaker 6: they make money. So I'm trying to explain the best
Speaker 6: way to everybody watching this. Then they can do exactly
Speaker 6: what we did. They can start up today and be
Speaker 6: the next I don't know who you want to call it.
Speaker 6: You know, you know targe, but don't.
Speaker 2: Get it twisted.
Speaker 4: Licensing and like like Damad said, companies categories is expensive.
Speaker 4: We spend closely three hundred and maybe half a million
Speaker 4: dollars a year just protecting our brand around around the world.
Speaker 4: So it's not like you're going to just have your
Speaker 4: brand protected everywhere. Choose where you think your best markets
Speaker 4: will be and grow as you can. You can't protect
Speaker 4: it everyone, you know how you can't protect around the world.
Speaker 6: Remember the show we used to love in limon Color
Speaker 6: In Color, there's a band called in Living Color that
Speaker 6: the rock band. The rock band they in Living Color
Speaker 6: of the TV show didn't want to because they in
Speaker 6: Living Color. They were Entertainment in Limit Call of the
Speaker 6: TV shows Entertainment and Limit Call the TV show didn't
Speaker 6: want to pay and they got into a fight and
Speaker 6: they said we had it first in Limit Call the
Speaker 6: band and they had a fight over the name.
Speaker 2: And that's why they had to cancel. And Love and
Speaker 2: Color Nowhere had to cancel because of that. I'll give
Speaker 2: you another example. Let me give you another example. This
Speaker 2: is legal. This is legal. Eagle thup.
Speaker 6: Our buddies, the ones who created the company Jordash and
Speaker 6: gas and stuff like that, they come to us.
Speaker 2: They had license our ladies.
Speaker 6: They come to us and they show us something and
Speaker 6: it's a two horses, like two horses and I'm like,
Speaker 6: I'm like, what is that. They're like, this is a
Speaker 6: US Polo Association. We've said, well that's Ralph Laurent. Ralph
Speaker 6: la reringuees, you're you're intruding on my mark. We're going
Speaker 6: to take you to court. They go to court.
Speaker 2: Judge looks at.
Speaker 6: Them and goes, all right, when you can no longer
Speaker 6: do business, you're done, get out of here.
Speaker 2: Ralphla Wrengue goes good, seek it out. He says no, Ralph.
Speaker 6: They bought United States Polo Association from the United States
Speaker 6: Polo Associations. It's one hundred years old. Who've been making
Speaker 6: clothes for one hundred years old. They can cancel your mark.
Speaker 6: So what happens now is US Polo is so station
Speaker 6: doesn't have to advertise, market do anything they ever want
Speaker 6: to do. And they do six billion dollars a year.
Speaker 2: People that.
Speaker 5: And lorandas all the advertise ahead, home boy, you can
Speaker 5: play with the judge camp on this floor.
Speaker 6: Whoever has it all the longest they take the same
Speaker 6: they having a seven of all Man.
Speaker 2: Somebody had a lot of things.
Speaker 8: We gotta, I feel like, we gotta dumb it down
Speaker 8: for for Layman's US amazing us like like like does
Speaker 8: a poor man's copyright work in that sense? For for timestamping,
Speaker 8: remember the poor man's copyright you just sent it to
Speaker 8: yourself and that kind of work.
Speaker 6: But not as much anymore because what it happened with
Speaker 6: years ago was there was a guy who looked at
Speaker 6: every type of movie and said, wow, air brakes, Wow
Speaker 6: this that, and sent in a whole bunch of trademarks
Speaker 6: and now earlier on many marks, trademark everything. He saw
Speaker 6: in a movie and he just sent in a letter
Speaker 6: and said, Lightsaber, oh this, And what happened was That's
Speaker 6: why it depends on you're talking about a pattern of
Speaker 6: trademark and or you have the crew that you're actually
Speaker 6: using that. So was he successful that person he was.
Speaker 6: He ended up making billions of dollars off of trademarkting
Speaker 6: thing he saw in every single movie for the next
Speaker 6: fifty years. And no court could see through that through
Speaker 6: that scam. There wasn't a scam at first. The law
Speaker 6: changes against this and that, and that's why you see
Speaker 6: that a lot of brands have expiring patents and trademarks.
Speaker 6: Now there's difference with copyright, there's different trademarks, this with
Speaker 6: patents and everything else. But the bottom line is I've
Speaker 6: seen it even on Shark Tank, one or two of
Speaker 6: my companies on sharks Tank, they could never after all
Speaker 6: the advertising, all the marketing, well that name they had,
Speaker 6: they didn't have to protected somebody else that's cease and desist.
Speaker 6: And they took all the traffic after they got onto
Speaker 6: shark Tank and they made me out.
Speaker 2: So what's the ultimate.
Speaker 6: Detection in your The bottom of the protection is exactly
Speaker 6: what Noria has said in the past, it's to make
Speaker 6: sure that you cross your t's and dot your i's
Speaker 6: and understand the fundamentals of when you build a business,
Speaker 6: that you have your contracts in order. As we talked about.
Speaker 6: You can be in there with the family, but Keith
Speaker 6: knows his deliverables and our deal, Carl knows and I
Speaker 6: know right in every relationship you cannot be fifty to
Speaker 6: fifty one has to make a decision fifty one forty nine.
Speaker 6: You have to have all of your stuff trademark and
Speaker 6: pattern because you know they say that for African Americans
Speaker 6: the number one organization that puts them out of business
Speaker 6: and not intentionally, it's the irs because you don't understand
Speaker 6: what the fundamentals are in the basic of taxes and
Speaker 6: barriers are the things. So if you start off a business,
Speaker 6: you're already African Americans, so you're getting discriminated against. So
Speaker 6: your loans are higher costs, right, plus you're getting paid less.
Speaker 6: And then if your stuff is not in order, well
Speaker 6: the government can't discriminate.
Speaker 2: They just have to do what they have to do.
Speaker 2: So everything from your trade war so that we learned
Speaker 2: this a hard one.
Speaker 5: What you described before is an operational agreement right between,
Speaker 5: it's an operational agreement, a DBA, whatever you want to
Speaker 5: call it. You have to have these things in writing,
Speaker 5: and you had set it in some other past stuff
Speaker 5: that you learn the mistakes you had made. You went
Speaker 5: in and got an attorney, and today you know Rocket
Speaker 5: Lawyer and various other companies. You can look at these
Speaker 5: agreements and get them online, and don't go spend all
Speaker 5: your money with your man who's just giving you advice,
Speaker 5: right right, go online and look at this shit and
Speaker 5: set yourself up from the beginning and then understand how
Speaker 5: to dissolve it and various other things.
Speaker 2: I always say fifty one percent. Try to keep fifty
Speaker 2: one percent and try to be.
Speaker 4: Management hold management position in your company, which means.
Speaker 2: You make to find a call. If you sell it,
Speaker 2: you still run it, no if you if you.
Speaker 4: The bottom line is when there comes a situation where
Speaker 4: the assistant has to be made, you get to final call.
Speaker 4: So that's how do how do equal partners do that?
Speaker 4: You do that in the operational agreements, because.
Speaker 2: An operation agreement could be like this.
Speaker 6: Listen, You're gonna fundel the clothes and I'm gonna be
Speaker 6: able to sell it on. You can never sell it
Speaker 6: to uh, you know, lower end stores than the person
Speaker 6: over here goes. Okay, but if it stays in my
Speaker 6: warehouse ninety days, I can sell it to who I want.
Speaker 2: Okay. You know every agreement can be you know you're
Speaker 2: I'm gonna keep it gully.
Speaker 4: The only reason Food was still around is because Damon
Speaker 4: was able to at that even at their young age,
Speaker 4: negotiated or had advice to negotiate a position where they couldn't.
Speaker 2: Get rid of us investors.
Speaker 4: The bottom line is we're still around because we have
Speaker 4: to be around.
Speaker 5: They wanted to get rid of you. They don't want
Speaker 5: they wanted to open to It was not ignorance, though.
Speaker 5: It was like they were ignoring us for a couple
Speaker 5: of calls.
Speaker 6: And when I finally got on the when when when
Speaker 6: they finally had called us back, I was like, yo
Speaker 6: you and they was like, listen, calm down, We'll do
Speaker 6: a deal that will make sure it's good for you.
Speaker 6: And the funny thing that I brought my mother in
Speaker 6: the room with the deal, and a lot of people
Speaker 6: are laughing. I brought my mother, my mother, my mother,
Speaker 6: but my mother is very brilliant and a lot of us,
Speaker 6: you know, we have significant others, mothers, And I was like,
Speaker 6: so what I brought my mother?
Speaker 2: Why can't she be a brilliant woman? What's wrong with that?
Speaker 3: Right?
Speaker 4: But we have great part of it, But you're right,
Speaker 4: and vice versa. We can't the companies that around because
Speaker 4: they didn't own that company. When that entity decided to
Speaker 4: sell it, they had no says.
Speaker 2: So it's kind of like being a rapper, yo.
Speaker 6: Imagine wink at the deal, don't want to shit out
Speaker 6: and and the wrong people will dangle the wrong things
Speaker 6: in front of your face. And so a lot of
Speaker 6: us are so busy, You've seen it on Sharks Tank.
Speaker 6: They're so busy wanting to do the deal that they're
Speaker 6: not thinking about like what's in for you?
Speaker 2: What's for me? What's the end game? I just I
Speaker 2: just want to get it past this point.
Speaker 6: And as us as African Americans who don't come from wealth,
Speaker 6: we often are just so happy that somebody that the
Speaker 6: hustle may be over and would get to this point
Speaker 6: that we don't look backwards that like how did I
Speaker 6: get here?
Speaker 1: And what could I risk?
Speaker 2: You know?
Speaker 9: What?
Speaker 2: Am I giving up? The bootlegging? How bad was that
Speaker 2: at one point bad.
Speaker 4: The bottom line, we was hot, so it was on
Speaker 4: the one on one end of the spectrum. It was
Speaker 4: a blessing because you that hot. So how is it
Speaker 4: a blessing?
Speaker 2: Explained? It was because that guy. But the botom line,
Speaker 2: if you hot, people bless you, that wasn't the blessing.
Speaker 2: But the bottom line is they stopped. When did they
Speaker 2: stop bootlegging us? They never did.
Speaker 4: So the bottom line is that part we said when
Speaker 4: they stopped bootlegging us, that was the problem because that
Speaker 4: we weren't hot no more.
Speaker 6: You think you can get Lituis baton anywhere in the streets, right,
Speaker 6: but you know there's no one when people bootleg you.
Speaker 6: There's no one bootlegging there is. The factory you're working
Speaker 6: with is making an extra ten million.
Speaker 5: They make it extra if you on the twelve jeans
Speaker 5: or twenty like as rappers, we just think is Muhamma
Speaker 5: from one and twenty fifty.
Speaker 8: The fact they're recording your real records, right, they're duplicating.
Speaker 8: That's what they're saying. You tell me ignoring this as
Speaker 8: twenty eighth the street. Yes, he said yo, he said,
Speaker 8: you know, he said yo.
Speaker 1: Literally, I hire some correction officers to go down there
Speaker 1: and take our bootleg and stuff down on twenty eighth Street.
Speaker 1: I'm like, okay, cool, get out stuff. Half an hour later, YO,
Speaker 1: come get me, come help us out. They gotta surround it.
Speaker 2: So he said, I feel like this is apt. Said, YO,
Speaker 2: we gotta go with guys. Man. They down on twenty
Speaker 2: eighth Street. We go down there, We go down there.
Speaker 1: My cousin is down there, and one of our other
Speaker 1: boys is down there.
Speaker 2: Cousin bag No.
Speaker 1: So you keep saying that I told you that not
Speaker 1: the story, But listen, stay down there with two hundred
Speaker 1: and fifty people, at least two hundred three hundred people
Speaker 1: surrounding them. My dumb ass go over there because my
Speaker 1: cousin over there. I got to go make sure he's straight.
Speaker 1: I don't know what happened to them, but I ain't.
Speaker 2: Never looked back. Apparently not going on. Goes over there.
Speaker 2: Next thing, you know, this rocks a bottle of water America.
Speaker 2: You got you know, I'm telling you that record. He
Speaker 2: jumping around, and I'm gonna tell you the story. He's right.
Speaker 2: So what happened we have so we have about twenty
Speaker 2: duty correcting.
Speaker 6: We go down twenty eight seventh Street everywhere, every wait
Speaker 6: coming out of that buildings rebidelities because we we we
Speaker 6: start packing up about.
Speaker 2: Two three trucks. We have the woman.
Speaker 6: We have an order that says you're supposed to surrender,
Speaker 6: surrender these goods because they're all counterfeit. We're packing up
Speaker 6: the trucks. Something goes bad in that building and just
Speaker 6: like uptown, these people all start pouring out. I'm like,
Speaker 6: I'm like, yo, Keith, we in the Empire, Sam, that's
Speaker 6: where our offices. I said, come down about we need
Speaker 6: somebody to help drive the truck. Keith is like, I
Speaker 6: got you coming down.
Speaker 2: We are twy regular.
Speaker 5: These dudes are coming out of the building direct correct
Speaker 5: off the pools.
Speaker 2: Gun Yo, free their.
Speaker 12: Dude, Like Arnold Swart Nagas said, shoot me, dude, he's
Speaker 12: doing all this ship.
Speaker 5: I'm like, yo, keep were saying these dudes with gunny
Speaker 5: big dude, let's get out of here.
Speaker 15: No, no, no, I'm gonna keep it real, yo.
Speaker 2: That's what happened.
Speaker 1: Yeah, I went down there and help my people's man.
Speaker 2: That's how I built man went down. I went that
Speaker 2: by no problem. Yeah, the fifty two victims.
Speaker 5: I got this big dude Talban sip anyway, the Angel
Speaker 5: of the Crane.
Speaker 1: Right when I was crazy. I'm gonna tell you it
Speaker 1: was crazy.
Speaker 2: The dude that hit me. I was I was handing
Speaker 2: the woman. I was handling my business and everybody else.
Speaker 1: I was handling my business and I went to step
Speaker 1: back and you know that turn where you step back
Speaker 1: and then you go to turn. Yo, this dude called
Speaker 1: me from the bat. I didn't even see him.
Speaker 2: Boom. He hit me right.
Speaker 7: So I go down like this and my head come
Speaker 7: back up and he hit me on the other side
Speaker 7: my feet, my feet.
Speaker 2: Just start moving like what hit me? So I'm over
Speaker 2: here and.
Speaker 1: I turned around.
Speaker 2: They through like six seven.
Speaker 1: He got on the I'll never forget, I swore to gone.
Speaker 2: Then he got on a yellow gold gym T shirt.
Speaker 2: You know they got. He got on something. He got
Speaker 2: on some ass jeans.
Speaker 7: He look like you're playing for the pocket pool with
Speaker 7: his cowboy I'm looking at him. He's dude from from
Speaker 7: over there somewhere. I never see him dressed like that.
Speaker 7: I never see I swear to I looked at it.
Speaker 7: I said, oh man, he didn knocked me out, and yo,
Speaker 7: look like he be in the gym all day.
Speaker 2: So what eye? One eye bloodshot red?
Speaker 1: So I wanta fight now because I'm like, okay, let's
Speaker 1: get it on it. You can't knock me out and
Speaker 1: prove that.
Speaker 2: Let's go.
Speaker 1: Then his little minions start coming, all the little millions.
Speaker 2: I'm like, oh, man, I see a bend down, clothes everything.
Speaker 5: Yo.
Speaker 1: I run down the block. I said, I'll get my
Speaker 1: back to this man and I'm good. I turn around
Speaker 1: and I turned like twenty people like just swinging.
Speaker 2: I go down. They start stomping and kicking. Next thing
Speaker 2: I know police. It was like a riot. Bro.
Speaker 1: It was like two hundred police out there. Everything. They
Speaker 1: come lock and put the handcuffs on me.
Speaker 2: I went straight, Hollywood. I don't know why, man, I
Speaker 2: just came down.
Speaker 1: Yeah, straight Hollywood. They took me out of handcuffs.
Speaker 2: I go back. These niggas in all happened to your son?
Speaker 2: I told you to go over there. I'm like this, yo,
Speaker 2: But it was crazy, man. They just why they want
Speaker 2: to fight, y'all because everybody stole the would make a
Speaker 2: lot of money from counterfeit goods. We had permissions to
Speaker 2: go confiscate those goods, and.
Speaker 1: They started pocketing they went and oh, boy was behind
Speaker 1: the behind the curtain, like yo.
Speaker 5: There's an organized system out there, and they got downstairs
Speaker 5: with a rag.
Speaker 2: A lot of money. Count Counterfeit is a huge business.
Speaker 2: So to say about the counterfeiting stuff.
Speaker 6: Factory is running ten million more throwing it off the back.
Speaker 6: Another another factory competing is making more goods. Then you
Speaker 6: got people who bring in a million white T shirts
Speaker 6: and they got a line going like this, and they're going,
Speaker 6: Tommy fool Nikena.
Speaker 2: Is coming from all places.
Speaker 6: And when you spend all your money and time trying
Speaker 6: to fight it, you can't even put a dent in it.
Speaker 6: But when you look at somebody like Louis Vuitton, who's
Speaker 6: the biggest company in the world LVMH, they're counterfeited all day.
Speaker 6: And actually a lot of the people buying the account
Speaker 6: if it, would never touch the brand anyway because they
Speaker 6: don't have the money for it.
Speaker 2: They don't have two thousands. That's the moral of the story.
Speaker 2: The moral you can't you cannot, you cannot stop.
Speaker 4: What you can do is make your your your goods
Speaker 4: quality that different from that, and you can.
Speaker 1: That's what helped us out.
Speaker 8: And it kind of sucks to say that you're Louis
Speaker 8: and your price point is up here, and the regular
Speaker 8: folks can't get get it, so they have to go
Speaker 8: boot leg.
Speaker 2: That kind of sucks.
Speaker 6: That's that happened because what happened when we grew up
Speaker 6: as kids, Remember we can wear a blank shirt and
Speaker 6: not get full, you know, and now whatever when you
Speaker 6: started to when you started to you know, all the
Speaker 6: brand and labels, and we became so labeled conscious. You
Speaker 6: couldn't go to school without something on right, right, absolutely,
Speaker 6: And that's what it is. So you know, it is
Speaker 6: a compliment, but it's a challenge. Is something that you
Speaker 6: you would have to spend a lot of your profit
Speaker 6: going after Sun stopped.
Speaker 4: Your ship bout leg all over the street. You're doing
Speaker 4: something right, yeah, but as they stop you doing something wrong.
Speaker 5: But let me ask you, because we spoke about it
Speaker 5: a little bit earlier. I had just went to Paris, right,
Speaker 5: and one thing that I noticed is it seems like
Speaker 5: if Louis doesn't sell the ship, they give it away,
Speaker 5: give it away, they burn it. Right.
Speaker 2: You'll never see Louis on discount. Oh no, I never did.
Speaker 5: But I remember times of me looking at seeing ladies
Speaker 5: with Louis garbage bags and everything with I'm about bums
Speaker 5: out there, like out there and I'm looking and I
Speaker 5: could almost tell the real Louis.
Speaker 2: Or the fake Louis.
Speaker 5: I could almost tell everybody got Louis out there, And
Speaker 5: there's no way everyone is rich out there?
Speaker 2: Is it easier for it to be like that, like
Speaker 2: just in New York?
Speaker 5: Because you know Foo Boo was the New York based brand,
Speaker 5: and say, you know what, fuck it instead of y'all
Speaker 5: bootlegging my ship, why don't we just give it to.
Speaker 2: Y'all at the law price that that devalues.
Speaker 4: But but the bottom line is a deep values the
Speaker 4: brain you and because you got remember you selling to
Speaker 4: Macie's at certain price, they got to keep that certain
Speaker 4: price and make their margins. If you got somebody right
Speaker 4: outside in the street.
Speaker 2: Like when he was a retailer, why would he then
Speaker 2: invest in buy it? Yeah?
Speaker 5: Yeah, And I would think that that would be easier,
Speaker 5: right to like stop the bootlegger. It's like, you know
Speaker 5: what you got it, let me give you the real
Speaker 5: ship at a discount.
Speaker 2: Definitely that they getting it is you can't even less production.
Speaker 2: We put in too much.
Speaker 8: I'm imagining you have to equate all of that into
Speaker 8: the business model. And you know the thing in our
Speaker 8: world of that is people taking our content, ripping it
Speaker 8: and posting it and monetizing. Yeah, and we have to
Speaker 8: play a game of whack them all to say no copyright, copyright,
Speaker 8: car and you.
Speaker 2: Can't you can't really get Anyboddy. You can't stop. You
Speaker 2: can't stop.
Speaker 8: And at the end, if you're popping, you kind of
Speaker 8: want that to happen because the minute you're not popping.
Speaker 2: They're not gonna. It's the same thing. Yeah, it's like
Speaker 2: a double edged on.
Speaker 1: It is, it is.
Speaker 2: It's crazy.
Speaker 5: What's one thing besides besides twenty eighth street shit, But
Speaker 5: what's one thing that it was pretty wild man by
Speaker 5: You wish you could? You wanted to do as as Fooble?
Speaker 5: One thing I wish I want to do as foodball.
Speaker 5: We do.
Speaker 15: We do.
Speaker 2: Like if you something like a mistake that you made
Speaker 2: that you wish that that you could you could, you
Speaker 2: could do over.
Speaker 1: I would go and do the one or six and
Speaker 1: park job I got off. It was supposed to be
Speaker 1: me and free.
Speaker 5: Wow, you're supposed to be Bobby Brown early. You're supposed
Speaker 5: to be.
Speaker 1: Earlier early, but I told I chose, you know it
Speaker 1: with the time frame for me that we were just
Speaker 1: building Fooble and I was from we used to go
Speaker 1: to work from like ten to eight. B T wanted
Speaker 1: me from eleven to seven. So I was like, well, damn,
Speaker 1: how do I Well.
Speaker 2: I mean, couldn't have worked for the brand as well
Speaker 2: for you. I don't really remember that.
Speaker 1: It could have, but I just chose not to do
Speaker 1: it and stay with my dudes. And you know, but
Speaker 1: if I had the chance all over again, I definitely.
Speaker 2: Away us. Are you kidding me? We could have taken
Speaker 2: that out of.
Speaker 1: Distribution, but I didn't want to, Like, we was building
Speaker 1: something and we've been working so long, so now when
Speaker 1: we made it, then it's like it's easier be I'm
Speaker 1: gonna get secondhand knowledge, but I'm not gonna get that
Speaker 1: feeling that we were doing it together. And that's why
Speaker 1: I kind of say, you know what, I'm gonna stick
Speaker 1: with my guys and patched that up, you know what
Speaker 1: I'm saying. And plus the money was good at that time.
Speaker 1: We were taken, so it was good. But I wish
Speaker 1: I could have. I wish I could have did that
Speaker 1: because then I would have played it for out advantage,
Speaker 1: you know what I'm.
Speaker 5: Saying, Yeah, because you would have been essentially helping the brand.
Speaker 2: Yeah, you know that.
Speaker 1: I didn't have that knowledge back then, but couple years
Speaker 1: later I was like, damn, yeah, you know I can
Speaker 1: see that.
Speaker 5: Now because and especially if you would have been wearing
Speaker 5: football every day or it just totally made sense.
Speaker 2: So what's the one thing that you would think that
Speaker 2: you you would do time?
Speaker 4: I think because I was always one that really felt
Speaker 4: that food could exist in different areas in the industries.
Speaker 4: But I think that moving into more investments earlier, when
Speaker 4: you really had the resources to do it earlier, I
Speaker 4: think time I would have gave myself a little bit more.
Speaker 4: I would have acted earlier, and when it come to
Speaker 4: real estate, when it come to acquiring another company, use
Speaker 4: no resources sooner.
Speaker 2: Other than that, though, I think that we only a
Speaker 2: thirty year old company. Companies been around for hundred.
Speaker 5: But then there's some companies have been been around for
Speaker 5: no years, right, and they out they got companies.
Speaker 2: Was our ability to stay here. So now I think
Speaker 2: it's a great time for us to really move into
Speaker 2: these places and deal with I didn't know about investment
Speaker 2: capital groups, the investment bankers and all these things like that.
Speaker 2: I know that our brand now can be leveraged in
Speaker 2: these arenas to bring it this revenue to do these things.
Speaker 2: So I would have liked to do it earlier, but
Speaker 2: I think right now it's a great time to do it.
Speaker 6: And of cool as Fooble, I someonet agree with Carl,
Speaker 6: because you know, I didn't have financial intelligence, none of
Speaker 6: us stadium.
Speaker 2: For the first I was on.
Speaker 6: Bankrupt twice before we had Fuoble, and once when we
Speaker 6: had Fooble. When I made the first bulk of money
Speaker 6: in Fuble, you know, I spent it and straight up
Speaker 6: and again I spent this but I didn't even spend
Speaker 6: it on the straight laverage.
Speaker 2: I just didn't know how money worked.
Speaker 6: And the biggest thing in this world or in this country,
Speaker 6: the way that you get wealthy in this country is
Speaker 6: to understand.
Speaker 2: Tax codes, tax and what to do.
Speaker 6: And what I learned later on on is that as
Speaker 6: I was running the company, and we have great partners
Speaker 6: and distributors who were trying to teach it to me.
Speaker 6: But as a young man coming into money, where I
Speaker 6: started really making my money is all the things I
Speaker 6: bought with all the homes, all everything else. Later on
Speaker 6: when I get rid of it in six and money
Speaker 6: that I kind of put away a little bit in
Speaker 6: investment that scaled crazy and I had seven times that
Speaker 6: amount prior that I blew. And so you look as
Speaker 6: I talked to a lot of billionaires and people we know,
Speaker 6: you'll look at a billionaire and a billionaire wild and
Speaker 6: then these always walk around those old scale path you
Speaker 6: remember those things that those school, those paths were on
Speaker 6: the school that black and white.
Speaker 2: You fill out, you got to fill out the cover.
Speaker 6: I just always said, like a billion of friends, like
Speaker 6: even Mark Cuban, I'll be like, what are you writing down?
Speaker 6: I just heard about a new tax cold.
Speaker 2: That many billionaire friends.
Speaker 5: You know, I've been watching enough and we've been watching
Speaker 5: not even billion they were right down, they were right down.
Speaker 2: So what do you left?
Speaker 6: What are you writing down? Oh well, I just heard
Speaker 6: about this new tax code. So just give you a
Speaker 6: quick example. You know, two years ago when COVID happened,
Speaker 6: right when we were getting out of COVID, uh, the
Speaker 6: IRIS had passed with that COVID act that if you
Speaker 6: go to a restaurant and you support a restaurant for
Speaker 6: a business meal, that's a one hundred per tax right off.
Speaker 2: Make it a way I was at.
Speaker 5: Me.
Speaker 2: Let me, let me show you how the tax code works,
Speaker 2: or the time work.
Speaker 6: If you go to a hotel at that time and
Speaker 6: you put your food on the key on the room
Speaker 6: key at the hotel, that's only fifty percent right off
Speaker 6: because it's under the hotel. But if you took out
Speaker 6: your credit cards separately and laid it down on the restaurant,
Speaker 6: one hundred percent right off. So you just probably realized,
Speaker 6: you you probably realized that if you spent yesterday, it's about.
Speaker 2: No. No, But you got the point right there.
Speaker 6: When I first and we first made money and we
Speaker 6: were talking, we were just like we were so happy
Speaker 6: were making money.
Speaker 2: The accountants don't tell us that because they think we
Speaker 2: know they're just trying to do it.
Speaker 6: And then because you know when when all of us
Speaker 6: talk about accounting and so yeah, I get glossy, oh am,
Speaker 6: I going on extension?
Speaker 2: What are you talking? We?
Speaker 6: I never said what's up? And they never said hey,
Speaker 6: what did? They used to say something like hell, you
Speaker 6: need to know. I'm like whatever I'm.
Speaker 5: Putting business spends on personal cards. So when I talked
Speaker 5: to billionaire.
Speaker 6: When really wealthy people, they go, listen, I made a
Speaker 6: half a billion dollars this year of five hundred million
Speaker 6: dollars in my businesses this year. Now I can either
Speaker 6: be under these tax implement implementation. I can't even say
Speaker 6: the word implications, and you have yeah, yeah, exactly.
Speaker 2: But I'm just like me.
Speaker 6: But they said, if I do a half a billion
Speaker 6: dollar five hundred million dollars, I can need to spend
Speaker 6: two hundred and fifty million dollars and give that back
Speaker 6: to the irs. I can try to start a new business,
Speaker 6: or I can try to save as much taxes legally,
Speaker 6: where I only give them back one hundred and fifty
Speaker 6: and I keep whatever right I want to. I already
Speaker 6: made the money. Why am I paying it in taxes?
Speaker 6: If I utilize these tax codes. You want me to
Speaker 6: start a new business, getting new employees, hopefully marketed, maybe
Speaker 6: make money, or.
Speaker 2: Instead of paying instead of paying two to fifty, I
Speaker 2: paid I made one hundred.
Speaker 6: It's not about how much you make, it's how much
Speaker 6: you retain and when you have businesses and stuff like that.
Speaker 6: And earlier on fooboo days, the money in the operation
Speaker 6: has called said to acquire more stuff and do more things.
Speaker 6: Three hundred and fifty million dollars running through a system.
Speaker 6: Let's say we're distributing twenty thirty million of that a year,
Speaker 6: and we're paying fifteen million in taxes. We could have
Speaker 6: maybe paid five million in taxes and taken that other
Speaker 6: taking out of the ten rolled it into the business.
Speaker 2: It's almost like somebody here, anybody who knows real estate.
Speaker 6: If you sit there and buy a certain sell a
Speaker 6: certain property, if you do a ten twenty one exchange
Speaker 6: or something like that, you don't have you right if
Speaker 6: you have stocks right now, if you sell your if
Speaker 6: you went into Apple and you sell your stock and
Speaker 6: it went up two times and last I don't know
Speaker 6: how many. If you sell it under a year, you
Speaker 6: pay a normal tax, right forty five fifty percent. If
Speaker 6: you sell it in a year and a day, you
Speaker 6: pay only twenty percent. Because that's capital gains. All these
Speaker 6: are just basic fundamentals. That is, African Americans and yellow
Speaker 6: and black people and brown people, a lot of us
Speaker 6: don't understand that's where the difference of wealth is. Because
Speaker 6: if you do that over twenty years, and if I
Speaker 6: would have learned that earlier, when I had when we
Speaker 6: had Foo, well we could have been LVM as as
Speaker 6: well as you.
Speaker 2: Know this is you know in public and all these
Speaker 2: other things that we just understand that it's always about.
Speaker 2: And the people who have this knowledge are willing to
Speaker 2: tell you.
Speaker 6: We're just so busy trying to buy cause when we
Speaker 6: were kids that we didn't know any better.
Speaker 2: But the like, the good side of it is we
Speaker 2: have going through that Foo is still here. I still
Speaker 2: have a consumer.
Speaker 4: Base, and I think even now the meeting of Fubo
Speaker 4: is bigger than when we started, so leveraging that I
Speaker 4: think going forward and dealing with the knowledge that we
Speaker 4: have and dealing with real bankers and investment groups and
Speaker 4: really bringing in.
Speaker 2: No saying projects that's going to last a lifetime. We
Speaker 2: should have had a billion dollar fund.
Speaker 6: Fool to acquire and or partner with all emerging brands
Speaker 6: in any category and give them our back end. And
Speaker 6: thank god and our partners ended up showing us and
Speaker 6: we learned off each other because once I started learning this,
Speaker 6: I got so excited.
Speaker 2: I was talking about so much on television.
Speaker 6: Some guy Nam Mark when they called me from Shark
Speaker 6: and said, Yo, you know about some stuff that people
Speaker 6: don't know, but it was exciting when we learned it,
Speaker 6: you know, And and that's why we're still here and.
Speaker 5: An emerging I mean, I'm sure you guys have probably
Speaker 5: done this, but in emerging markets as well.
Speaker 2: Yeah. Absolutely, yeah, like out of the out of this country.
Speaker 5: I went to South Africa and their street where brands
Speaker 5: are out of control.
Speaker 1: In South Africa, right, Yeah.
Speaker 2: Yeah, it's like I said, it's it's unlimited.
Speaker 4: It's just really growing at a scale that you can
Speaker 4: control and not doing too much too soon.
Speaker 1: I met Nelson Mandela in South Africa.
Speaker 5: Yeah, building the food store in the most really, that's
Speaker 5: we got stored.
Speaker 2: Wait what got Africa? That's an ill part of the story. Man,
Speaker 2: We went to Africa. You had a food store in
Speaker 2: South Africa?
Speaker 5: Yeah.
Speaker 2: Earlier we are doing the whole parties and all that.
Speaker 2: That's like that's like there and what that's like New
Speaker 2: York City and then the license.
Speaker 1: He was like, oh, just cover the plom and know
Speaker 1: some Mendula's people you want to meet y'all. I'm like,
Speaker 1: come on, bro, don't play with me like that. And
Speaker 1: he was like no, I'm serious. We went to go
Speaker 1: meet him somehow somewhere he had to go fly out
Speaker 1: to meet the dignitary. They called us, Oh, he's not
Speaker 1: gonna be able to meet you. I'm like, we was
Speaker 1: just closed. We went the rest of the trip, did
Speaker 1: our thing. Two three days. Lady calls us back and
Speaker 1: says he's home. He wants to come back buy his crib.
Speaker 1: And we went to his crib and we.
Speaker 2: Got so much history and stuff like that. I went
Speaker 2: to crib. Come on, that's hard.
Speaker 5: Say.
Speaker 2: I'm sitting in the living room.
Speaker 1: They're like, no pictures pleased. I was like, flash off,
Speaker 1: you know, the camera got lost some god you know,
Speaker 1: calm as them up.
Speaker 2: But he came down the steps.
Speaker 1: We went outside, spoked him for a little while and
Speaker 1: went outside in front of his door.
Speaker 2: We took my biggest regrad in my life. And I
Speaker 2: didn't take that trip.
Speaker 5: I was. I was with him and Jay took that trip.
Speaker 5: But you can look at it to Great Pool Instagram.
Speaker 6: See that we were the last brand to work with
Speaker 6: and license and partner with Mom and I'll leave before
Speaker 6: he died. I'm the most photographed man in the world
Speaker 6: in history who was never seen in the brand at all.
Speaker 2: Was seen in Foolboo three times. You met Mohammad. That
Speaker 2: was Michael Jackson. I'm talking about you did.
Speaker 5: He wore?
Speaker 6: He wore He was the only brand with any label
Speaker 6: on it in history that Michael Jackson ever wore. So
Speaker 6: and we have the three pictures and and you would
Speaker 6: see that. I think we've had a lot of We've
Speaker 6: had a lot of great success in our life, man.
Speaker 2: So we're pleasure. It's amazing, it's an honor.
Speaker 1: Now we mess some people.
Speaker 5: Man.
Speaker 6: And by the way, nobody's done the story yet. Still
Speaker 6: nobody's on the documentary because because pool, he ain't dying. Now,
Speaker 6: somebody got the ass whipped in the story, but he ain't.
Speaker 2: But motherfucker got your head. Yeah.
Speaker 5: But like, like again, I know I somewhat asked this earlier, right,
Speaker 5: And I know you guys alluded to like you guys
Speaker 5: being for instance, kids, and you guys being for instance,
Speaker 5: high school, But how is it to be friends for
Speaker 5: thirty two years? Like again, you said it earlier. You
Speaker 5: was like, man, you won't hear none of the bullshit
Speaker 5: about us.
Speaker 2: Of him for fifty years. Yes, it's for forty forty.
Speaker 1: I'm like thirty eight, thirty nine. I know they like
Speaker 1: what fifty right, for forty fifty nine.
Speaker 2: It's like brothers man like like to listen, we afford you.
Speaker 2: I don't even we're going to have each other for
Speaker 2: one year. Physical fight, that's fact. Hold on, hold on,
Speaker 2: let me just be clear.
Speaker 5: Let's me clear. I want to reiterate what I'm trying
Speaker 5: to say. This friends who just met each other, and then.
Speaker 2: The friends.
Speaker 5: The minute they got money together, it deteriorated. So for
Speaker 5: I want people who was inspiring to be friends for
Speaker 5: as long as you guys been friends, and has long
Speaker 5: you guys been friends, Like I need y'all to tell
Speaker 5: me because I witnessed this this rap game. It's probably
Speaker 5: one of the most dislawyers. I felt more honor and
Speaker 5: drug dealing.
Speaker 2: At one point. You know, we understand that makes sense,
Speaker 2: you know what I mean because it's like it's honest, like, yo,
Speaker 2: don't do that. I won't do that, Harsher constable. But
Speaker 2: in hip hop sometimes it's like, you know, if he
Speaker 2: ain't gonna do it, I'll do it. What why is it?
Speaker 2: Just do that?
Speaker 5: You know you were wrong for doing that, and then
Speaker 5: you guys are this long relationship. There's so many people
Speaker 5: that's gonna watch this show. Ain't gonna say I need
Speaker 5: to know how the fuck they kept it together. We
Speaker 5: know that you'll had bad times, but how did y'all
Speaker 5: keep it together through the bad times, good times, up
Speaker 5: and down, whatever, How did y'all keep it together?
Speaker 2: Let me start, Let me, let me start with you,
Speaker 2: Let me.
Speaker 5: On.
Speaker 1: But I always credited to us knowing each other before
Speaker 1: the business, like we were super cool since we were young,
Speaker 1: you know what I'm saying. We grew up together. We
Speaker 1: experienced a lot of different things together. We experienced a
Speaker 1: lot of first together. So even when we were doing fooble,
Speaker 1: everybody was kind of doing their own thing. This dude is, no,
Speaker 1: we're doing We're doing the brand, but we got different
Speaker 1: projects we're working on. At the time, this guy recognized
Speaker 1: that Cas wasn't one hundred percent focused, so he was like, yo, listen,
Speaker 1: we just booked this. How we're gonna get out of
Speaker 1: this whole? YadA YadA. It was it was thinking thinking
Speaker 1: grow Rich by Napoleon Hill, Oh that's the one I
Speaker 1: read the book.
Speaker 2: I was like, damn, sorry, thinking.
Speaker 6: The whole all the volumes that he has, all the volumes, yeah,
Speaker 6: but thinking it is attributed besides any religious book, that
Speaker 6: being the book, the number one book.
Speaker 2: We're talking about. It's a great book we read.
Speaker 1: And got everybody focused. So for us getting together and
Speaker 1: then going down this road and seeing this thing mature
Speaker 1: year after year after year. But we're enjoying ourselves the
Speaker 1: same way, Like we're having fun with partying, We're doing
Speaker 1: things we ain't never did. We seeing money we ain't
Speaker 1: never seen, we're traveling all over the world. So it
Speaker 1: just made us closer. And then by the time, you know,
Speaker 1: years later, when it wasn't doing anything, we was already
Speaker 1: like brothers. Like you know what I'm saying, Like, Okay,
Speaker 1: it's gonna be hot one day, the next day won't
Speaker 1: and we still won't have the love for each other
Speaker 1: that we have. You know what I'm saying, Even though
Speaker 1: Monday I might want to kick his ass or when
Speaker 1: to kick his ass, but then next day after that
Speaker 1: we're like, yo, what you're gonna go to dinner.
Speaker 6: It's very rarely gotten to the point where we even
Speaker 6: want to lay hands with each other. When I was,
Speaker 6: I mean, I've got an extremely man at him, he's
Speaker 6: got an extremely man at me. I don't know if
Speaker 6: I can ever pull my well first of all, I
Speaker 6: ain't no gangs, and I ain't no I don't try
Speaker 6: to play like that.
Speaker 2: But I don't know if I can ever strike.
Speaker 6: Even if I know brothers, little little brothers, they beat
Speaker 6: each other to death at the time to love each other.
Speaker 2: I don't know. But even gotten to that point when
Speaker 2: I say, we've had problems, right, you know, but pictures,
Speaker 2: but hold on, I want to keep it.
Speaker 5: I want to keep it to the question what made
Speaker 5: y'all keep it together? What made you on your part?
Speaker 5: That's what I'm saying, what made you keep it together?
Speaker 2: Picture Like, I knew that.
Speaker 4: I was with a couple of casts that first of all,
Speaker 4: I love like I'll be with them for free. We
Speaker 4: had that much fun together as just friends.
Speaker 2: However, I knew that I was with three of the
Speaker 2: smartest casts that I could find in my network. Fire.
Speaker 4: You know what I'm saying, And that said, if we
Speaker 4: can whatever it is, we can work together. We can
Speaker 4: make it successful, either a food woo store, whatever it is, we.
Speaker 2: Can make it successful. We worked together. So my whole
Speaker 2: thing was always looking at the big picture. I knew
Speaker 2: he was the boss. He put up most of the money,
Speaker 2: he took most of the risks. So that's the boss.
Speaker 2: I knew I needed key for certain things, for certain things.
Speaker 4: My whole thing was to try to make sure that,
Speaker 4: besides my ego and besides trying to do everything my way,
Speaker 4: to work together, because the only way we're gonna make
Speaker 4: this should happen is we work together. And at this point,
Speaker 4: even now, the successful demon is he still asks about football,
Speaker 4: right saying football is still a.
Speaker 2: Part of his story.
Speaker 4: So the more successful footbal is, the more successful Dame
Speaker 4: it is. And so we still gotta we still have
Speaker 4: that bond together to make this whole brand successful in
Speaker 4: my opinion, and that's just my goal for the next decade.
Speaker 6: Yes, the same person, you know, I think that. First
Speaker 6: of all, we've had a whole lot of really hard
Speaker 6: discussions with each other when somebody's falling short, and like, yo,
Speaker 6: we can replace what you're doing. You can still get distributions,
Speaker 6: but you won't have the job, you won't have the title.
Speaker 6: We don't like what you're doing, you're going wrong or
Speaker 6: you're not stepping up. And that's after years of fault.
Speaker 5: But I've meant to Oh my bad, I'm sorry, I
Speaker 5: meant the relationship with you guys know what.
Speaker 2: I'm saying that the business the business part relationship. Okay, okay, okay, okay.
Speaker 5: But second of all, I guess the best way to
Speaker 5: say it is, it's each of our job.
Speaker 6: We never exploited a weakness. I will never exploit his
Speaker 6: weakness and vice versa. And it's our job, I think,
Speaker 6: as brothers and partners to protect each other's faults because
Speaker 6: if he looks fucked up, Mike, Mike Candle, don't shine
Speaker 6: brighter if his is blown out. You know what I mean,
Speaker 6: We all look fucked up, and it's my job. Now
Speaker 6: if he wants to listen to me or not, this cool,
Speaker 6: but then now I got Calls the backup, and I
Speaker 6: got Jay is the backup.
Speaker 2: I'm not anyone to listen like one of us go.
Speaker 2: We ain't fucking Joe on that guyhead man, But it's
Speaker 2: my job to protect him.
Speaker 6: My job to protect him and his job to protect
Speaker 6: me when I'm asking out because it hurts us all.
Speaker 6: So I think that that we never exploit a weakness
Speaker 6: and we protect each other. We may not agree with you,
Speaker 6: we may not co sign on what you're doing. Well,
Speaker 6: say yo, man, I ain't fucking with you on that,
Speaker 6: like you want to fight those casts and keep it real.
Speaker 6: I told you we hired these people to do so,
Speaker 6: and that dude looked really big. I told you we
Speaker 6: hire these people for that purpose. But the bottom line
Speaker 6: is I gotta protect him. I gotta protect him, even
Speaker 6: if he stabbed me in the back, will get over
Speaker 6: that he stabbed me or vice versa, which we don't do.
Speaker 2: I gotta protect him, you know, That's what it has
Speaker 2: to be. And it's been a fun ride on the
Speaker 2: start of the business.
Speaker 4: Build it up to whatever it is, three fifty one
Speaker 4: hundred million, whatever it may be, with your best friends, and.
Speaker 2: Ride that ride.
Speaker 1: And who is on.
Speaker 2: Who also gonna do that? Who are like?
Speaker 6: We've been through You've lost the wife, he went through divorces,
Speaker 6: We've been through new bursts of children, parents dying, cancer, Like,
Speaker 6: who else am I?
Speaker 2: I've been on this planet in fifty five years.
Speaker 6: I may last ten, I may last fifteen more, I
Speaker 6: mean last twenty one, But who are or one hundred more?
Speaker 6: But who else am I going to start that relationship
Speaker 6: besides these guts who know every single aspect of my life?
Speaker 2: You know what I'm saying?
Speaker 5: The investment so let me ask you, did Shock Tank
Speaker 5: help the fool brand? Yeah?
Speaker 2: Of course, of.
Speaker 1: Course, you know it's another Yeah, we were gonna be
Speaker 1: the first one, the first reality showing BT.
Speaker 2: This guy won't do it.
Speaker 1: We ain't know why he want to do it.
Speaker 2: We know why he was.
Speaker 1: He was, you know, contemplating on his next move, but
Speaker 1: his next move with shock Tank. Understood why he didn't
Speaker 1: want to do it. You know what I'm saying. But
Speaker 1: by him doing that, But.
Speaker 2: Who was the reality show? Well? Remember that what's going on?
Speaker 2: It's revelations right now. Listen, we shot that liter Let
Speaker 2: me tell you. I'm listening. These niggas told you they
Speaker 2: was fried, right slipper tell me we shot that show
Speaker 2: with lions Gate. Nobody picked it up. No, I'm talking
Speaker 2: about the BT joint. What's out there? Huh? What are
Speaker 2: you talking? Moment? The BT ahead? See listen nor read.
Speaker 1: Let me get back to you.
Speaker 2: I'm listening.
Speaker 1: Anyway, go ahead, if we shot it or not, I
Speaker 1: didn't know all that shit happened, but I know that
Speaker 1: ship ain't go through.
Speaker 2: He went to shock Tank.
Speaker 1: He did his thing on Shock Tank, and I just
Speaker 1: opened the doors for everybody looking at football again. You
Speaker 1: know what I'm saying, because now once again we're on
Speaker 1: the national platform with the CEO of Fooble, which he's
Speaker 1: always gonna be. He's all remembered first, you know what
Speaker 1: I'm saying. And then I think they talked about it
Speaker 1: in the opening.
Speaker 6: Wait, now you know what happened for Foobo and start
Speaker 6: of Tank America started to say, it's not just for
Speaker 6: a segment, it's not of ignorance. This guy who's on here,
Speaker 6: who they all must be the same. You know, he's
Speaker 6: not a dumb guy. They're not coming in the room.
Speaker 6: They all want to hold every one of us are
Speaker 6: held in a box. And they used to think when
Speaker 6: we came in the room, we were going to have
Speaker 6: gold teeth break dancing baggy Jean yo.
Speaker 2: And I'm like, no, no, this is business man. You
Speaker 2: know what I'm saying.
Speaker 1: Yeah, you know, we ain't do Oprah because she wanted
Speaker 1: us to stand on a car and do all kind
Speaker 1: of crazy.
Speaker 5: We turned out, Wait what that was the biggest So
Speaker 5: what happened with that? So here's here's what happened with Oprah.
Speaker 6: She wanted to come into our houses, and at that time,
Speaker 6: we didn't want to show our family she want us
Speaker 6: on cars and doing all that other ship and then say.
Speaker 2: We say on cars, I don't understand, you know, like.
Speaker 6: All that the producer, I'm not saying Oprah herself. And
Speaker 6: I remember there was a girl who was working at
Speaker 6: our company and she was either an intern or she
Speaker 6: was working there. And they said, by the way, that's
Speaker 6: Oprah's niece working in your company. And I was like,
Speaker 6: I don't work working at FOOBU. And this is when
Speaker 6: we had about three hundred employees. We would show up
Speaker 6: the red carpets and we would go into a movie
Speaker 6: theater at an event. She's sitting in the front rows.
Speaker 6: We sitting in the ninth row. We started going, I
Speaker 6: think maybe this girl worked for you know, she dded
Speaker 6: up coming lady to acting fly and I think one
Speaker 6: of us, I'm not sure who was fired up. We
Speaker 6: told the girl working for us, who Who's gonna fire?
Speaker 6: We said, it's okay to fire. I remember this big
Speaker 6: time publicers called us, you are going to fire Oprah's niece.
Speaker 2: Are you crazy? This is the most powerful woman in
Speaker 2: the world.
Speaker 6: And I remember one of us, or the woman Leslie
Speaker 6: work for us, said Oprah would want us to fire
Speaker 6: her ass and din Ald was a sudden We ain't
Speaker 6: get on Oprah?
Speaker 5: Are you producers behind the scenes who didn't let Oprah know?
Speaker 2: Whatever the case is? But how do we get to Oprah?
Speaker 2: So that was your doing? None of y'all smoke the drinker, y'all. Oh,
Speaker 2: be honest. That fool story is so and his was crazy.
Speaker 2: I think it's so. I thought it was a documentary,
Speaker 2: then I thought it was a movie.
Speaker 5: But now that I'm thinking about it, it's almost a
Speaker 5: wire meets power definitely, one of.
Speaker 2: Somewhere in that to this. Yeah, it's.
Speaker 5: I know, if I know, if you know about it's
Speaker 5: a problem.
Speaker 2: I think it's sex in the city meets wire. No
Speaker 2: theme on. Let me get you get that, let me
Speaker 2: let me take, let me.
Speaker 5: Take don't get get that baby, let me take this
Speaker 5: baby boy. It's the Wire maybe a little bit, it's.
Speaker 2: The Wire Entourage. That's that's It's the Wire meets entourage.
Speaker 4: This this is what great realized when not when me
Speaker 4: and Damon started the idea of Foboo, I had just
Speaker 4: came home from Rikers.
Speaker 5: It was in jail.
Speaker 2: It makes a noise. R know what I'm saying, And
Speaker 2: I'm not saying that.
Speaker 4: I'm not saying that, not really, this is not really talk.
Speaker 4: This is not even celebrating that ship.
Speaker 2: Not long. I did less than six months, say seventy four.
Speaker 5: But that's that's that seventy four era. That's that that's
Speaker 5: the toughest ship ever.
Speaker 2: But the bottom line was I didn't want to go back.
Speaker 2: You know what I'm saying that six months, six years
Speaker 2: in today's time, I never want to go back. That's
Speaker 2: the bottom line. And now let's make some meeting.
Speaker 5: Want to go back.
Speaker 4: Me and Damon, I had my first child at the time,
Speaker 4: and meeting him at that moment. You know what I'm saying,
Speaker 4: was me either trying to figure out how to be
Speaker 4: a better criminal.
Speaker 6: Or you was just because because we kind of stopped
Speaker 6: hanging just because you know, he was moving to that
Speaker 6: side of the world, and so when you came.
Speaker 2: Home or whatever, I even really forgot about that. So
Speaker 2: it's a lot. It's a lot that, like I said,
Speaker 2: it's four different stories in one story. That's the reason
Speaker 2: he got me the story.
Speaker 6: You know, I think what you said at another time
Speaker 6: we were talked, and you said when you you didn't
Speaker 6: realize how your impact was and you never went outside
Speaker 6: your world. And when I was going on the toys
Speaker 6: as a roadie on the tour, I think Keith was
Speaker 6: also a street dude. I don't think he I don't
Speaker 6: know if he was doing I don't remember if he
Speaker 6: was doing any of that stuff. But I remember Keith
Speaker 6: saying to me he was on the road to nowhere,
Speaker 6: and when he went on that road with me and
Speaker 6: he saw that there was a bigger world where LL
Speaker 6: was doing what he loved and people were screaming and shouting,
Speaker 6: and he didn't have to look over his back.
Speaker 2: He said, I.
Speaker 6: Remember you said something like yo. That's when I said,
Speaker 6: y'are gonna leave that behind. I'm gonna leave anything behind
Speaker 6: and roll with you because there you can live. You
Speaker 6: can come out of the hood and do what you
Speaker 6: love and live and make money.
Speaker 2: I just had that I had the wrong friends.
Speaker 1: I had everybody that I was selling crack, getting them
Speaker 1: football numbers, going to jail, dying, and then I had
Speaker 1: these dudes where I was going on tour and doing
Speaker 1: different shit, going out of town. At fifteen.
Speaker 2: I was like, MA, can I go out of town?
Speaker 1: She was like, I ain't got no money else.
Speaker 2: It just got just need fifty dollars, let me get
Speaker 2: we gonna share rooms, onto a room. I'm good.
Speaker 1: But it was like doing things like that that opened
Speaker 1: my mind's side, like, wow, there are other things than
Speaker 1: what's going on in my hood.
Speaker 6: You know what I'm saying, and you know, So that's
Speaker 6: why I wanted people to listen to us that we're
Speaker 6: talking about. Who were listening to us? Now, Man, get
Speaker 6: with that little crew that that they're on to talking
Speaker 6: about money and see, I don't care how corny it
Speaker 6: sounds of you love what they're doing. Man, Don't don't
Speaker 6: go to those streets. Man, don't go to those streets. Man,
Speaker 6: there's so much.
Speaker 5: Man, we're we're we're a great product of our environment
Speaker 5: of people who got out because we just wanted to
Speaker 5: make sure to make people happy.
Speaker 2: You you wanted to make people happy. You want to
Speaker 2: make people happy. Man.
Speaker 5: So man, Man, yeah, this, I can't wait to hear this. Man,
Speaker 5: i'ma be honest because and I'm from Queens. So the
Speaker 5: reason why, like we didn't know about no nothing wrong
Speaker 5: or nothing you know, crazy with Foo Boom fool Boom
Speaker 5: came out. We were proud of it, proud of it
Speaker 5: to this day. So for y'all to have, like I
Speaker 5: love this that four different stories because shit, I'm tuned in.
Speaker 2: That's so so so. So what is next for foodle
Speaker 2: mhm expansion the real estate party.
Speaker 4: So there's this brand expansion, just identifying new partners as
Speaker 4: far as licensing agreements, growing out business here. We just
Speaker 4: started manufacturing on the Goods head of the States again
Speaker 4: and very local radio, Yes.
Speaker 2: Network, and we got Football Village coming. So it's just
Speaker 2: really brand expansion and you know, trying to make this
Speaker 2: situation where it's here long after we're gone. Did you
Speaker 2: say food village Gooble village.
Speaker 4: Like the real estates, Yeah, but is housing, manufacturing, sports, entertainment,
Speaker 4: and retail and we just we're looking at two hundred acres.
Speaker 2: I can't stay where but right outside at Lance.
Speaker 1: At this point, Yeah, that's the right place. And with me,
Speaker 1: I'm with Fool Radio. I'm build then, like I said earlier,
Speaker 1: when my partners down in actually Roswell, Georgia, eighteen stage
Speaker 1: creative space studio with one hundred five hundred car parking lot,
Speaker 1: three hundred seat theater, restaurants and you know it's going
Speaker 1: to be a creative spot down there. So I'm be
Speaker 1: doing a lot of things out there. Got an office
Speaker 1: in a station in uh North Carolina, Atlanta, and New
Speaker 1: York now Toms Square, So we're just trying to do it.
Speaker 1: And I'm also working on this is He's probably gonna
Speaker 1: love this, the Tommy Micking story. Trying to work develop
Speaker 1: and getting that done. So me and my man, me
Speaker 1: and Tim have been talking about that, so that's gonna
Speaker 1: be crazy.
Speaker 2: Makes a noise that.
Speaker 5: Everything connected though everything, Like you guys are all partners
Speaker 5: in each other's venture, so.
Speaker 2: Exactly what we've been talking like I will.
Speaker 4: Let's say it, Football Villas is my project, but I
Speaker 4: get permission a licensing deal from my partners, so I
Speaker 4: paid them a royalty.
Speaker 2: So you're licensing from your own entity.
Speaker 6: Just because he's a partner, he would get a license
Speaker 6: and have or seventy five percent off what anybody else
Speaker 6: is because you want your partner to be able to
Speaker 6: roll the business. And food was always four of us,
Speaker 6: so we could be at four different places, four different times,
Speaker 6: four different businesses and four different minds.
Speaker 5: Right, I think could open up drink Champs bowling, and
Speaker 5: I ain't gonna necessarily read.
Speaker 8: I could license it at a discount from my own man,
Speaker 8: you can say, let my own ip and you can say,
Speaker 8: here's our rules.
Speaker 2: Man, just don't do this.
Speaker 6: And you and because you're a partner, but absolutely I
Speaker 6: got you. But then go run it and then you don't.
Speaker 5: Bother me right now, now, questions from what you're licensing
Speaker 5: that excludes them as specific partners only from the licensed
Speaker 5: part of it.
Speaker 2: Well, it depends.
Speaker 4: If we decide to come in as a let's say
Speaker 4: a monetary investment, then that put shoo in a different position.
Speaker 4: But if they just a licensing partner, my partner's license
Speaker 4: it to me, they get a royal toy off of
Speaker 4: the overall sales revenue that generated from this particular property.
Speaker 6: So I don't want to make things too complicated. In
Speaker 6: the basic form of a license, when you think about
Speaker 6: it is if you sold one hundred dollars a million
Speaker 6: dollar worth of goods, a millioniles the worth of anything,
Speaker 6: if you had a twenty percent net, I mean that
Speaker 6: you pay everything, You pay for everything the twenty percent
Speaker 6: profit profit. But if a license is ten percent that
Speaker 6: you give to somebody, you do all the work, finance everything,
Speaker 6: advertised market and I don't do anything. You take ten percent.
Speaker 6: I take them and we're splitting it of the profit
Speaker 6: or of the profit of and I didn't have to
Speaker 6: do anything. So that's why licensing is so powerful.
Speaker 2: And it cast us. And we usually put in a
Speaker 2: place where there's a minimum, like a minimum guarantee, guarantee.
Speaker 6: You're supposed to do x amount of business over heres,
Speaker 6: and they can get complicated, but in my scales up, that's.
Speaker 2: What we're I usually see a license as a minimum.
Speaker 2: That's what we do normally.
Speaker 6: If you want people to have some skin in the
Speaker 6: game to get your name in the first place, and
Speaker 6: we want to and we don't want to go into
Speaker 6: too much data to get people computed. The licensing can
Speaker 6: be but it's really really simple. It's like renting or
Speaker 6: leasing your home to somebody. That's the same thing.
Speaker 3: Right.
Speaker 6: So in my my regards to what I would, you know,
Speaker 6: my job is, I will be uh, you know, we
Speaker 6: will be foolble forever. We've been fortunate enough to create
Speaker 6: something that was globally recognized, that came out of our basement.
Speaker 2: Thank you, thank you.
Speaker 1: You know.
Speaker 6: I think that I will start sooner or later a fund,
Speaker 6: a fooble fund where it will be you know, deploying
Speaker 6: money to businesses and or whatever with with with our
Speaker 6: our history. But my job still is to grow the
Speaker 6: brand and support my partners, use my because my job
Speaker 6: as a partner here is my public access, is to
Speaker 6: keep being hopefully the dignitary of our brand and to
Speaker 6: bring attention to our brand globally. Definitely, one day, well
Speaker 6: we'll do the whether it is the doc or the
Speaker 6: series or whatever the case is. Yeah, And I think
Speaker 6: that the job of us is that people have always
Speaker 6: shown the scissory. And I think if you hear a jumping,
Speaker 6: whether keeps talking about the fight, whether I'm talking about
Speaker 6: being an asshole to customers or whether calls talking about counterfeit.
Speaker 6: I never want we never want to sit back and say, look,
Speaker 6: how fly this shit is.
Speaker 2: We want you to cod it.
Speaker 6: This shit is hard, and when you're doing this, you've
Speaker 6: never I've never met an entrepreneur in my life who
Speaker 6: did something purely because they wanted to make money. I've
Speaker 6: only met entrepreneurs who want to solve a problem or
Speaker 6: bring somebody joy, and then the money came. The people
Speaker 6: who did it only because the money ended up in
Speaker 6: the wrong place, so they the money once they got it.
Speaker 6: And I think our job and our obligation as the
Speaker 6: people who created this brand, who never sold it for
Speaker 6: the for the right reasons, is that to extend this
Speaker 6: brand for people of coming from all all colors or
Speaker 6: whatever will come from nowhere to say.
Speaker 2: I mean them, them dumb cast did it?
Speaker 5: Like the only thing I did notable in school is
Speaker 5: I I like to say the seventh grade so much.
Speaker 2: I took it twice. That's it.
Speaker 6: And I'm dyslexic. Paul went to jail. Just I'm just
Speaker 6: remembering it. I'm just like you're just like, it's the
Speaker 6: bottom line. My my job is to be the statesman
Speaker 6: of food. Keep pushing it out there, keep building great
Speaker 6: brands and bringing great partners in. Maybe do do the
Speaker 6: movie or whatever, cases and and stuff, and just keeping
Speaker 6: it's my life, you know what I mean.
Speaker 2: It's not just a move. It's a series. It's an
Speaker 2: acted out series.
Speaker 5: It's a documentary with the actor. It's a whole series.
Speaker 5: It's locked it out. It's like, man, you gotta take
Speaker 5: your time. You see you've seen the Wu Tang clan ship.
Speaker 6: Yeah, Swete, And my newest agenda has been really honestly,
Speaker 6: all that is supporting emerging artists, especially as we're shooting
Speaker 6: in an area of at ours, because what I found
Speaker 6: unlike we had we came up, we had each other,
Speaker 6: we had clothing, sports athletes all that. I found that
Speaker 6: artists who creates, we all know a lot of creative people.
Speaker 6: There's a lot of addiction in this community, and that
Speaker 6: their their joy and their pain. They don't ever know
Speaker 6: if they're going to get into the NFL or create
Speaker 6: a fooble, but their joy and pain. We benefit from it,
Speaker 6: and there's a massive amount of addiction. So I'm starting
Speaker 6: to bring attention to fine artists and hopefully give them
Speaker 6: fooble licenses for free and various other things like that,
Speaker 6: because I think there's a lot of addiction of these
Speaker 6: people who have beautiful things that they have to share
Speaker 6: with us, and we don't realize that community has no support,
Speaker 6: so they have it.
Speaker 2: Let me ask you, would you do fooble cannabis?
Speaker 1: Yeah? I just don't smoke on TV.
Speaker 2: I respect that. I noticed that.
Speaker 1: I noticed that, but I miss smoking. Since miss smoking.
Speaker 1: I told me one day and say, yo, you was
Speaker 1: on the something back in the days, you know, you know,
Speaker 1: you were smoking weeds and he was teenagers, bro, But
Speaker 1: you know I keep it respectful.
Speaker 2: You know you're still smoke. So you slowed down a lot?
Speaker 1: Yeah, yeah, yeah, I slow I slowed the lot down.
Speaker 1: You know when you start, you know, when I turn
Speaker 1: the senior citizen. You know what I'm saying, You don't
Speaker 1: count no one those you know. But it's it's like
Speaker 1: like I said, I don't. I slowed down a lot
Speaker 1: of a lot of things that I did. Like back
Speaker 1: in the days, I used to fall fall asleep in
Speaker 1: the club with these dudes. They used to take my
Speaker 1: chain off. Wake up, I'm wilding out and like your
Speaker 1: chill here your chain like you falling asleep like a
Speaker 1: stupid ship, like you know, like he was. He was
Speaker 1: an angry week for attic. You know, I've never heard
Speaker 1: angry me either, because it was mixed way to hit
Speaker 1: that back then, Say that.
Speaker 6: Time the club, that time the club, Remember the time,
Speaker 6: that time, that time in your life. Remember that time
Speaker 6: when you time the club? What you tell kid, I
Speaker 6: ain't fifty the club. You know he started peeing on
Speaker 6: people in the club. I'm coming, he said.
Speaker 2: I say, saw being told. I'm talking about there some
Speaker 2: women sitting the he said. The ball and he pe.
Speaker 5: Great pete on their legs. He when he mixed his
Speaker 5: weed with Henderson before close the Palladium. You don't see
Speaker 5: the week before that, you man.
Speaker 1: He the boy hit the floor and then it sprinkled
Speaker 1: on these toes.
Speaker 13: And listen, man, yo, okay, I wasn't gonna make I
Speaker 13: began with my pistol on myself and you have to
Speaker 13: go now.
Speaker 5: Now before that big dude loosening up in the blad
Speaker 5: on twenty eighth Street.
Speaker 2: Oh my god, I wasn't ready for man. Well we
Speaker 2: need to make it.
Speaker 5: We can go ahead for yo, man, Yeah, thirty five
Speaker 5: years I'm not he let me say that one.
Speaker 1: I told you.
Speaker 5: See, he gave me permission. That's a crazy you're gonna
Speaker 5: say that. I knew he's gonna say the pistol one.
Speaker 5: I know that Pep's in the club. So you know
Speaker 5: how boys, boys listen, I need to hear it. No,
Speaker 5: his boys, listen. These are the hard conversation we have.
Speaker 5: I said, listen, Keith Man, I got your back. I'll
Speaker 5: die for you straight up.
Speaker 6: Like if we're out of the club and something's going
Speaker 6: to happen, and I know that you know, like your
Speaker 6: you know whatever I gotta do. Man, you're my brother.
Speaker 2: I was out of here.
Speaker 6: But once he started all joking aside, he went through
Speaker 6: this phase of doing that and we realized that it
Speaker 6: was you were mixing tequilo.
Speaker 2: It was something was happening with he went through the
Speaker 2: face my beating.
Speaker 1: I had that.
Speaker 2: You know, sugar run in my family. I don't know that.
Speaker 1: Yeah, you know, when you're diabetic and you drink liquor,
Speaker 1: it just come out like when it come out. It's
Speaker 1: coming out. It's not like hold it.
Speaker 2: I didn't know what.
Speaker 1: I didn't even know. I thought I was, you know,
Speaker 1: too drunk to get to the bathroom, you know what
Speaker 1: I'm saying.
Speaker 2: And we were, and so we were, we were running around, right.
Speaker 6: So if you're my man, and I love you like
Speaker 6: and I'm willing to die for you, and I'm not
Speaker 6: a gangster at all, but if I know that I
Speaker 6: got to jumping in from a movie, this cat what
Speaker 6: O the case. But at a point where after a
Speaker 6: while it was happening too much. I can't justify you.
Speaker 6: I was like, yo, Keith, here's two things we're gonna do.
Speaker 6: I'm either not going I'm not going to go out
Speaker 6: with you, man, I can't go out any more. Or
Speaker 6: if you keep doing that, I ain't got your back.
Speaker 6: I'm walking on you.
Speaker 5: We had to have a heart. That's a hard conversation
Speaker 5: created the depends about six.
Speaker 2: You tell one story story man repete on somebody and
Speaker 2: the man was about to whip my ass. This dude's wrong.
Speaker 2: You pet on the man?
Speaker 5: Girl, I don't care. She had painless shoes on. You
Speaker 5: still discribed it pee on everybody, bro. So it was
Speaker 5: a wild nice man. We have some wild nay, haven't
Speaker 5: bro it happened you know, don't have.
Speaker 2: No, No, don't know. Don't you have peen on somebody
Speaker 2: in the street. No, no, but sudden.
Speaker 5: But you never said you'll turn that ship up. But
Speaker 5: should happened in life. No, he ain't shipped on him yet.
Speaker 5: That's what I was waiting for.
Speaker 2: I'll wait for.
Speaker 6: What for you?
Speaker 2: They literally throwing chairs. I wanted to foot and peeing
Speaker 2: on something that's going off.
Speaker 1: The hunk.
Speaker 2: Luckily has the social media. We don't make cancer a boy.
Speaker 2: Make sure to depict that in the film. They all
Speaker 2: we got you got you a long stream and that
Speaker 2: motherfuckers they had social media. We'll be here right now? Yoh,
Speaker 2: what do you want? You want me to go get that?
Speaker 2: You want that other stock room? Could we wouldn't be
Speaker 2: here no more.
Speaker 5: So it's something that I kept hearing repeated through this conversation. Said,
Speaker 5: at one point you was doing three hundred and fifty million.
Speaker 2: Did I hear that?
Speaker 1: Correct?
Speaker 2: Worth like doing three three hundred and fifty million? You
Speaker 2: can't help hold on a minute, because how was y'all acting?
Speaker 5: Then?
Speaker 2: I know, listen, I'm gonna be honest with you. I
Speaker 2: don't give a fuck.
Speaker 5: If they say you just worth three hundred and fifty million,
Speaker 5: I already got.
Speaker 2: Fifty million before you answer to that. Inflation? What is
Speaker 2: that today? Yeah, that's yeah, that's the question. Inflation. So
Speaker 2: acting in clothing.
Speaker 6: Technically it's a good it's a great number. But Nike
Speaker 6: does thirty billion a year and a lot of But but.
Speaker 2: Coming from were I letna stop staying saying.
Speaker 6: But we was only it was almost homeless. So we
Speaker 6: all moved into my house and and slept, you know,
Speaker 6: like we worked during the day. I worked at Red
Speaker 6: Loft and then we were so enclosed and having people
Speaker 6: so close. I worked in Baldwin and I worked at
Speaker 6: I worked at Sunrise, and he worked uptown Manhattan as
Speaker 6: a building manager.
Speaker 2: And you worked in a factory. Right job Yeah, so
Speaker 2: job bro job.
Speaker 5: The job.
Speaker 2: You had a fantasy boy, You were in a clean,
Speaker 2: good job. Man. I remember I said, job Okay, it
Speaker 2: was nothing behind that story. It wasn't steady.
Speaker 6: So almost a sudden, were almost homeless. We get our deal,
Speaker 6: were supposed to the manufacturing deal. Was supposed to be
Speaker 6: supposed to do five million dollar worth of sales in
Speaker 6: three years to keep our basically our manufacturing deal. We
Speaker 6: do thirty million dollar worth of sales in like three months. Wow,
Speaker 6: what takes all? Immediately we start moving and doing stuff.
Speaker 6: So I think at twenty nine we was almost I
Speaker 6: was almost homeless. That means you would have been almost homeless,
Speaker 6: but you were renting the basement from me right and
Speaker 6: then paying whatever he could, and and he had a job,
Speaker 6: and then.
Speaker 2: We all quit. It just takes off. I remember.
Speaker 6: I remember I came out here in Miami the first time.
Speaker 6: I remember standing at Jack the Rapper, and I remember
Speaker 6: looking at some pink tall building what is now the
Speaker 6: Port of Field.
Speaker 2: I was like, man, one day, was it?
Speaker 6: How can I be done? Nutjacks rap. I was on
Speaker 6: the beach going, man, look at that pink building. It
Speaker 6: was like ninety seven ninety eight, and that pink billing
Speaker 6: just got bill. I said, man, one day, I'm gonna
Speaker 6: get thirty thousand dollars in a foridn apartment.
Speaker 2: I remember.
Speaker 6: The next year I bought the second building and there
Speaker 6: for three second apartment there for three million dollars. But
Speaker 6: I found out I didn't know any better. I didn't
Speaker 6: know about what they call marinas. I had Jessky, so
Speaker 6: I wanted to buy a Jesski. I want to put
Speaker 6: a jesse someplace. So I go down to Venetian Causeway
Speaker 6: and I buy another house of five million dollars.
Speaker 2: There just to put a Jesse.
Speaker 12: Man.
Speaker 2: I remember, we bought each other. We bought each other
Speaker 2: cart cars, all kind of I mean, we were just
Speaker 2: spending money. Like but we got my first bens.
Speaker 1: You had to corvette.
Speaker 2: You had the boat. We brought you the boat. We
Speaker 2: bought Jada Bidley and these are these are Christmas gifts
Speaker 2: and birthdays. So well, yeah, it was pretty good.
Speaker 5: You know.
Speaker 2: Damn, my friends ain't shit. How young were you guys?
Speaker 2: How old were you guys? A twenty nine thirty. That's
Speaker 2: the thing when.
Speaker 8: We have a lot of these conversations, especially at Dream Chance,
Speaker 8: we're talking about things that happened in the past.
Speaker 5: We were all older. Now these are young people that
Speaker 5: we're talking about, young mentalities, young men, young women that
Speaker 5: were doing things, and we got to put that in
Speaker 5: that perspective.
Speaker 2: We were told that.
Speaker 6: We're not supposed to live past twenty one. That's what
Speaker 6: everybody told us, even the people that we paid to
Speaker 6: protect us told us that that we're going to be
Speaker 6: dead or in jail by twenty one.
Speaker 1: My mom to tell me that should every day, tell
Speaker 1: me that shit all the time until I almost die seventeen.
Speaker 2: What did you say?
Speaker 1: She's to be like, you're gonna be dead and you're
Speaker 1: gonna be dead in jail by telling you twenty one.
Speaker 1: And I'd be like, yo, you my mom, Like how you.
Speaker 2: Saying it to me? Because way because you were acting out.
Speaker 2: She's like the way you move in, what people you
Speaker 2: hang in and carry you straight scared skin, just straight
Speaker 2: shoot us. I mean all of my mothers are actually
Speaker 2: the truth. Yoh, y'all fucked me up.
Speaker 1: But one of the best days though, like when we
Speaker 1: made it made it. I think one of the best
Speaker 1: days for us was seeing our product of Macy's windows like.
Speaker 1: We literally went to Macy's windows windows Like y'all literally
Speaker 1: got forty ounces and went and stood in front of
Speaker 1: Macy's talking about that.
Speaker 2: That's that's selling gangs to Hold on Home, hold on home,
Speaker 2: because I know is it Macy's on thirty four thirty
Speaker 2: four Street? Okay, hold on, let me take it.
Speaker 5: Let me take it, because I'm there. I'm there, even
Speaker 5: though I wasn't there, I'm there. Y'all knew it was
Speaker 5: going to be on thirty fourth Street.
Speaker 6: You can remember I said this. We had to pay
Speaker 6: after a while, you know what I mean. All that stuff,
Speaker 6: But what really happened is we grew up. We grew
Speaker 6: up in Hollis Queen's Halls. Queen's is right next to JFK.
Speaker 6: Our parents used to tell us. They used to say, well,
Speaker 6: there was a plane that shut the whole community when
Speaker 6: a land called the concord in the land of time.
Speaker 6: And our parents used to say, either you need to
Speaker 6: be because when when you heard the rumbling of the
Speaker 6: jail of the concord landing the whole neighborhood ship. I
Speaker 6: remember my mother used to say, or during the during
Speaker 6: the summer, the lights on the Empire Stable, and my
Speaker 6: mother used to say, you better be the fastes than
Speaker 6: the concord or quicker than the lights of the Empire Stable,
Speaker 6: because that means it got dark concord and at a
Speaker 6: certain time and whatever the imp So that's what happened.
Speaker 2: We finally made it.
Speaker 6: We had our first office of forty eighth floor of
Speaker 6: the Empire State Building. This is a building that was
Speaker 6: thirty miles away, that took us thirty years to get to,
Speaker 6: and now we have the ford. We would end up
Speaker 6: owning the sixty fifth, sixty sixty three floors of the
Speaker 6: Empire State Building. But the first time, and I remember
Speaker 6: at that time the Empire State Building windows can open
Speaker 6: as high as from here to did I remember the
Speaker 6: first time we made it, we to the outside outside
Speaker 6: actually window, and that's why people used to jump out
Speaker 6: of some of the last by the way we got
Speaker 6: avoided off. I remember sitting out sitting there at the
Speaker 6: forty four and me had the call and Keith we
Speaker 6: were looking outside of there at the entire city.
Speaker 2: We finally made it.
Speaker 6: The next day we take I just got a brand
Speaker 6: new Lexus, and I had the thousand CD player in
Speaker 6: the back, the.
Speaker 2: Thousand of them.
Speaker 6: It took me a week to open all those damn
Speaker 6: CDs to put them in there, and we sat outside
Speaker 6: of Macy's with the coldest forties from Popula Compy kids.
Speaker 6: We opened up that trunk and I made sure every
Speaker 6: girl seeing that I had every CD they're playing, and
Speaker 6: we rolled down the window then listen and blast of
Speaker 6: that music as much as we could right in front
Speaker 6: of those Macy's windows. We would later on be the
Speaker 6: first people that ever physically sit in the windows of
Speaker 6: Macy's for eight hours while.
Speaker 5: During the promotion, you guys physically sat there. And then
Speaker 5: next week I remember driving that car home.
Speaker 6: And somebody car jack me. I was all right do
Speaker 6: to my friends, Our friends who used to rob people.
Speaker 6: Caught me on Long Island and they dragged me.
Speaker 2: They got you. They caught me.
Speaker 6: They saw me, and they saw me driving that Lexus.
Speaker 6: They dragged me to the back. I had tried to
Speaker 6: move as fast as I put out of the neighborhood.
Speaker 6: They dragged me to the back and they put the
Speaker 6: gun to my head and I thought I was gonna die,
Speaker 6: and they took that trigger and they was about to
Speaker 6: pull it and they just took the car and ran away.
Speaker 6: But what they found out is that we had made it.
Speaker 6: And they said, Damon can get another car, don't worry
Speaker 6: about it. And so they followed me and they and
Speaker 6: that and that was and that's that, and that's that story.
Speaker 6: A lot of a lot of things happened going on.
Speaker 6: So those guys believed in you. Then I think that's
Speaker 6: the side. I don't want anybody else to.
Speaker 2: Believe in me again. But let me ask you, how
Speaker 2: did that feel? Being a kid from Queens.
Speaker 5: It happened because because that Macy's on thirty fourth Street,
Speaker 5: that's home alone.
Speaker 2: You know that it's everything to us. It is a
Speaker 2: kid from the see because I know a lot of
Speaker 2: people are gonna.
Speaker 5: Watch this man, and they're not gonna they're not gonna
Speaker 5: understand that.
Speaker 2: But I understand that.
Speaker 5: So I'm gonna I'm gonna be reading you right now
Speaker 5: and I'm saying, how did Jack, how did that moment
Speaker 5: feel for you?
Speaker 2: Honestly, man, that was a big day for us, but
Speaker 2: that wasn't That wasn't my big day.
Speaker 4: But because God mean, when we started the company, I
Speaker 4: had a child, I was married and had a child
Speaker 4: at a young age. So my whole goal is to
Speaker 4: buy a home for my kids, my life. And what
Speaker 4: happened around at same time Macy's all that stuff. Damon's like, okay,
Speaker 4: let's go find a house.
Speaker 2: So we went to a house that's on Walction out
Speaker 2: there in Brookville, Long Allen and he and he was like, yo,
Speaker 2: all right, we're gonna spend no more than seven hundred thousand,
Speaker 2: that's what That's the highest we gonna bid on it.
Speaker 2: So we went out there to this house in Brookville,
Speaker 2: got to seven hundred, and his ego kicked in seven
Speaker 2: eight hundred fifty nine hundred.
Speaker 4: We went no way upse I think a million too.
Speaker 4: Didn't get the house, but we end up getting another house.
Speaker 4: But what that told me was, you know what I'm saying,
Speaker 4: be in a different game right now. And he got
Speaker 4: my back, you know what I'm saying. So it's times
Speaker 4: like that that I remember more than I guess the
Speaker 4: Macy's name, because those are goals out trying to set
Speaker 4: the home buying, taking care of my family, just getting
Speaker 4: a daily paycheck, another weekly paycheck from some shit you
Speaker 4: build out of nothing.
Speaker 2: To me, that shit was monumental to me.
Speaker 4: So that's what the things I remember the most, just
Speaker 4: really creating something from nothing to be able to pay
Speaker 4: my bills with that shit.
Speaker 5: I ain't gonna lie. I gotta make some noise for
Speaker 5: that what was in that moment man, Because for me
Speaker 5: being from New York City on the thirty fourth Street,
Speaker 5: it was thirty fourth Street and forty second Street.
Speaker 2: If you didn't if once you conker the coliseum rather.
Speaker 1: The next movement, Yeah, forty deuce is the next one.
Speaker 2: That was the next one. That coliseum got a gird.
Speaker 5: Then thirty fourth Street is big at all?
Speaker 2: Yeah, I said, because there's a lot of more other people.
Speaker 5: This is kind of it's just going international with going
Speaker 5: up the block. Yeah, how did you feel with having
Speaker 5: your mother fucking closed in thirty fourth Street Macy's n.
Speaker 1: I mean it felt at that time. We were still
Speaker 1: young too, so the brand was still coming up.
Speaker 5: You know.
Speaker 1: We used to do this thing we say one time
Speaker 1: when we would walk down the block and still see
Speaker 1: people in our clothes and be like one time, everybody
Speaker 1: be like where where where?
Speaker 2: You know?
Speaker 1: So it was still new for us. But having any
Speaker 1: Macy's window, especially like even my boy Jay. He had
Speaker 1: got fired from Macy, so he always had this personal thing.
Speaker 2: He worked for.
Speaker 1: He worked for Macy, so he had got fired for,
Speaker 1: you know, supposedly stealing like a three dollar time and
Speaker 1: he never forgave him for that. But you know what
Speaker 1: I'm saying.
Speaker 2: But to see us come back and see his face
Speaker 2: that night and see all of us, he said, the
Speaker 2: guy I'll be selling to you.
Speaker 1: Yep.
Speaker 2: So it was it was big.
Speaker 1: And then you know, Macy's windows is historic, bro like
Speaker 1: for us, it was the first time I think Urban
Speaker 1: Fashion Company graced the windows.
Speaker 5: Talk and I think had done it. I think he
Speaker 5: did it eventually, but we was in the windows, that's right.
Speaker 2: So this is pretty much my last question.
Speaker 5: There's so many other people that's from Queens or black
Speaker 5: four people that's together. What was the moment where YA
Speaker 5: actually sat down and said this is what we're going
Speaker 5: to focus on. Me and e FN been friends forever, right,
Speaker 5: I recorded his studio, he's been my studio in New York.
Speaker 5: But we had invested in Drink Champs nine months and
Speaker 5: kind of didn't make anything back.
Speaker 2: No, we didn't make anything back.
Speaker 5: Anything back, but it was it's so impactful. That's the
Speaker 5: only thing we got back was the impacts. The impact,
Speaker 5: but no one knows that. So we just kept going.
Speaker 2: But it was times we were like, hey man, what
Speaker 2: the fuck are we doing? Really mean?
Speaker 5: This is? This is this is this is not Luca did.
Speaker 5: Was there anytime doing fool where y'all? I was like, damn, bro,
Speaker 5: We're sure we were doing this is the right thing.
Speaker 6: I don't think anybody, I don't think everybody. Anybody's ever
Speaker 6: asked us that. So when Carl and I started in
Speaker 6: eighty nine, we started it, we were doing this thing
Speaker 6: called like you said. He had a family, he had
Speaker 6: a he had a child, and he had a wife.
Speaker 6: She said, Yo, what are you doing? You gotta take
Speaker 6: care of us. And I think that we close it
Speaker 6: down cause he ran out of money when you got.
Speaker 2: First start, We closed down the brand.
Speaker 5: We stopped and then he I'm sorry, but is this
Speaker 5: before or after the super Soakers?
Speaker 6: After after when we started putting the actual physical name
Speaker 6: food on product? Close it down? We closed three times
Speaker 6: from eighty nine to ninety two.
Speaker 1: Call this.
Speaker 6: Carl says, I got to take care of my family,
Speaker 6: can't do it. I'm like, whatever, cool, I ran out
Speaker 6: of money. One thousand dollars, two thousand dollars. You're the financier,
Speaker 6: I'm the financier.
Speaker 2: Whatever. This is no big money.
Speaker 6: People start seeing us. Yo man, so the flea mark
Speaker 6: or whatever whatever I need. My boy Ja comes back.
Speaker 6: He's fighting desert storm. He's like, he's he's alright. He
Speaker 6: comes back. He said, Yo, man, what are you doing?
Speaker 6: I want to go to fashion institute. By the way,
Speaker 6: I got a little bit of money. He give me
Speaker 6: five thousand dollars. We started again. Call no longer. The
Speaker 6: picture not necessarily cool. It starts to get momentum. We
Speaker 6: run out of money. Close it again. People, Yo, I
Speaker 6: sort of stuff.
Speaker 2: I like this stuff.
Speaker 6: Call comes back. Jay says, Yo, let's rock. I'll move
Speaker 6: in your house with you. I'll work during the day.
Speaker 6: I'll put some rent. Keith says, I'll move in your house.
Speaker 6: I'll leave in the basement. I'll put some rent. Call
Speaker 6: says I'll come back. I didn't go, and we mortgage
Speaker 6: the house. I work at Red Lobster. We all are
Speaker 6: working off and on shifts. The Foobol brand then comes
Speaker 6: back again. It's not big. We get that call for
Speaker 6: three years off until like ninety five five. This is
Speaker 6: a three year span that this has happened. This is
Speaker 6: a seven year this started six years span.
Speaker 2: So right around.
Speaker 6: Eighty nine we failed the first time, started agetting ninety
Speaker 6: failed again, started again in ninety one, failed again in
Speaker 6: ninety two. Then we all just come together. We live
Speaker 6: off of shit beans and what are the cases more
Speaker 6: than rent the house?
Speaker 2: What the answer? People probably saying to you, you're failing life.
Speaker 2: I got I got a wife.
Speaker 6: So they're all laughing at us, not talking to us.
Speaker 6: Ninety five we start to get some form of traction.
Speaker 6: Ninety six, we start to get a deal. Wow, millions
Speaker 6: of dollars in the bank by ninety eight, ninety seven,
Speaker 6: ninety eight, and we're globally recognized.
Speaker 2: At that time. But that's how it goes. Yeah, I
Speaker 2: don't think, I don't think. I don't think I have
Speaker 2: a recaptain in that way.
Speaker 6: And it was about partners coming in and out and
Speaker 6: we all say, yo, we got something bigger than this man.
Speaker 6: Work your day job, don't save money, put it into
Speaker 6: this ship, move into my house, Sleep on the floor,
Speaker 6: sleep on the ground.
Speaker 5: Get your wife. Your wife's mad at you. I don't care.
Speaker 5: Go ahead, that's rock sounds about right. They killed it,
Speaker 5: so then you wonder, you wonder why we were still brothers.
Speaker 5: So what were we gonna do after that? I've been
Speaker 5: through everything, through everything that was hard, crazy as we.
Speaker 5: Drink Champs is a Drink Champs ll C.
Speaker 8: Production hosts and executive producers n O r E and
Speaker 8: dj e f f N.
Speaker 2: Listen to Drink.
Speaker 8: Champs on Apple Podcast, Amazon Music, Spotify, or wherever you
Speaker 8: get your podcasts. Thanks for joining us for another episode
Speaker 8: of Drink Champs, hosted by Yours truly, dj e f
Speaker 8: N and n O r E. Please make sure to
Speaker 8: follow us on all our socials that's at drink Champs
Speaker 8: across all platforms at the Real Norrie go on I
Speaker 8: g at Noriega on Twitter, Mine is at Who's Crazy
Speaker 8: on I g at dj e f N on Twitter,
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