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Speaker 1: He is drinks chess, motherfucking podcast makes He's a legendary

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Speaker 1: queens rapper.

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Speaker 2: He ain't agreed as your boy in O R E.

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Speaker 2: He's a Miami hip hop pioneer put up as d

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Speaker 2: J e f N. Together they drink it up with

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Speaker 2: some of the biggest players, you know what I mean.

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Speaker 3: And the most professional unprofessional podcast and your number one

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Speaker 3: source for drunk.

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Speaker 4: Drink chans MO days New Year's c that's it's time

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Speaker 4: for drink Champs.

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Speaker 2: Drink up, motherfuck.

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Speaker 5: Mother would a good be hoping he swootshol be. This

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Speaker 5: is your boy in O R E. What up is

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Speaker 5: d J e f N And this is drink Champs.

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Speaker 5: Ye did you brothers that I'm about to introduce.

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Speaker 2: The world.

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Speaker 5: It made us proud to support our own. Before this time,

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Speaker 5: I didn't know of any brothers from the hood owning

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Speaker 5: a clothing company and it being the ship. They are

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Speaker 5: still here and they still friends to this day.

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Speaker 2: I thought the money would have brought them up a

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Speaker 2: long time ago.

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Speaker 5: They still here, these legends, and we are giving them

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Speaker 5: their motherfucking flowers today.

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Speaker 2: In case you don't know who we're talking about, we're

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Speaker 2: talking about for us by us. Motherfucking I name this.

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Speaker 5: I try to not name Queens because I can't call y'all, like,

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Speaker 5: even though y'are from Queens, the brand is too big

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Speaker 5: to just be called Queens.

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Speaker 2: And I'm from Queens that trust me. I want to

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Speaker 2: claim everything in Queens. We claim. I even claimed city

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Speaker 2: field sometimes, you know what I mean.

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Speaker 5: So for the people that don't know, right, me and

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Speaker 5: you were talking earlier and you said, did you started

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Speaker 5: from selling search and hats?

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Speaker 2: Is this how this started football? Yeah?

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Speaker 6: Man standing on the corner selling Ti top pass. At

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Speaker 6: that time, day La Soul had made a video and

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Speaker 6: they were wearing these Ti top passes. I think we

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Speaker 6: got inspired from five five Soul, right five five so yeah,

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Speaker 6: and they were like yeah, and they would like it's

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Speaker 6: like a sleeve instead of having a ball on the

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Speaker 6: top of it was a little.

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Speaker 2: Strill, the skull cut like the Scully ones, the ones

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Speaker 2: that hung.

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Speaker 6: Exactly and we would make a couple of wheel So actually,

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Speaker 6: before that, you know, before we had the football name morning,

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Speaker 6: we were selling super soakers with the Super so.

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Speaker 2: Yeah, we were selling them the Greek at the Greek picnic. Okay,

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Speaker 2: what the apartment was this? You know, the reality of this.

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Speaker 4: We were business spend, so we were selling whatever we

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Speaker 4: throw it with turning the bucks. So it was coming

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Speaker 4: super soakers. When the things were hot, we had Damon

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Speaker 4: had a van. We filled it up with all kind

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Speaker 4: of merchandise and go to the Greek Vest all those

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Speaker 4: things set up, shopping to cell whatever was hot. So

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Speaker 4: that's how we started being in business without the fashion party.

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Speaker 2: How did y'all come together? Like? Was it through the

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Speaker 2: gear or each other?

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Speaker 4: They were selling super so I moved from Baisic projects

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Speaker 4: to farmers, Belovard and Queens.

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Speaker 6: Five four or five years old was kiaking through the

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Speaker 6: fence and that's what it's doing with no teeth.

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Speaker 2: Man, I want to play with you.

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Speaker 5: That was it.

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Speaker 2: Will we make kids?

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Speaker 6: They meet out to high school? You know, he came

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Speaker 6: into school. You came in class and you had a

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Speaker 6: car accident or something, and he had a he had

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Speaker 6: a he had a big eight, a big bandage around

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Speaker 6: here with man blood on it. And really, you know

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Speaker 6: a little bit of blood on it. Man blood to

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Speaker 6: me and I don't like seeing blood, right, He just

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Speaker 6: had something to him and he ran out.

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Speaker 2: I was like, yo, that's ignorant.

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Speaker 5: Man back then I want to mess with that. And

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Speaker 5: then Jay all partner, we met him.

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Speaker 6: He lived two blocks way, so we met him around

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Speaker 6: when he was probably about in high school, but twelve

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Speaker 6: eleven or twelve, So childhood friends.

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Speaker 5: One thing, one thing that that's very unique, you know

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Speaker 5: what I'm saying, Like people, people don't stay together.

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Speaker 2: For two weeks, you know what I mean?

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Speaker 5: And especially business, How do y'all maintain friendship but still

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Speaker 5: have business?

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Speaker 6: Well, I was sending this interview as a guest because

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Speaker 6: I'm so close to it, and I do so many

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Speaker 6: interviews that I say the normal ship all the time.

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Speaker 6: Keith Keith, you know he liked he liked to smoke

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Speaker 6: the Devil's letters and I never understood.

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Speaker 2: Howlets not tell us you.

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Speaker 5: Go right there?

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Speaker 6: But he has the best memory of anybody I knowing this,

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Speaker 6: So my pardon, I'm gonna be sitting here like, oh yo.

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Speaker 5: So because you know, like I know, I'm a little

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Speaker 5: bit over there. Like lot of times when I look

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Speaker 5: at me and compone's relationship, I kind of wish we

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Speaker 5: never did business, Like I kind of wish we were

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Speaker 5: just friends. Like now that we don't do business, we're

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Speaker 5: back for like real, real friends, but it did affect us,

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Speaker 5: you know what I'm saying, because we couldn't hang out

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Speaker 5: to a certain extent. We had to go business partners.

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Speaker 5: So if he like I always say this, I say,

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Speaker 5: I say, my.

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Speaker 2: Relationship with Pone.

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Speaker 5: Made my relationship with e fn Ella because I used

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Speaker 5: to try to change Compone. I wanted Compone to be

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Speaker 5: on time, and he never. He never complied. But when

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Speaker 5: I let that go, but I let that go, I

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Speaker 5: was like, all right, cool, I let him be him.

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Speaker 5: So that's like with E I learned that through Compone.

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Speaker 5: I don't try to change e f n at all.

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Speaker 5: This guy won't buy nothing. This guy got all his money,

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Speaker 5: I mean.

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Speaker 2: Wanting, but I just like let it be. Is that

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Speaker 2: something you guys relate to you think?

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Speaker 1: I mean? For us, I mean, we grew up as friends.

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Speaker 1: We was friends, you know what I'm saying. We did

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Speaker 1: everything we was going on tour. You know, we we

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Speaker 1: backstage with backstage passes on thirteen, fourteen years old.

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Speaker 2: So for us, we were cool.

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Speaker 1: Like so when we got into business, it didn't change

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Speaker 1: it for us because we we were already cool, you

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Speaker 1: know what I'm saying. Like, and we did everything together

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Speaker 1: and we also went out and took that friendship from

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Speaker 1: a friendship to a business and keep it the same.

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Speaker 1: You know what I'm saying. We was able to stay

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Speaker 1: the same. Yeah, it wasn't like everybody starting he started tripping.

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Speaker 1: I check him, I start tripping, He checked me. Got

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Speaker 1: it was like, you know what I'm saying, Like, it

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Speaker 1: wasn't like just everything was rosie. You know what I'm saying.

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Speaker 5: But that's that's my thing, is like, how like so

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Speaker 5: many people let the money change them as soon as like,

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Speaker 5: especially childhood friends, especially people you met in high school,

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Speaker 5: and as soon as that money getting involved. Somebody's been

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Speaker 5: big headed. The other one is not big headed enough.

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Speaker 5: So how did y'all maintain like we ain't letting this

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Speaker 5: business fuck with us.

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Speaker 6: I'm gonna let them speak on that. I got to

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Speaker 6: say though, that there's one there's two things that are

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Speaker 6: different than us and most people. If you with a

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Speaker 6: rap group or a music group, or you with various

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Speaker 6: other things, you can potentially have people pull you away

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Speaker 6: to break off to do your own thing. Fuobul is

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Speaker 6: way bigger than us, and anything that he does negative,

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Speaker 6: well I do negative and break off.

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Speaker 2: Fuubu is gonna exist.

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Speaker 6: It ain't gonna be Damon, right, all right, Damon can't

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Speaker 6: I mean could have probably No. I think we even

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Speaker 6: had contracts within ourselves, and you can't break off and

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Speaker 6: do another brand. So anything that I do with if

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Speaker 6: he asks out and I make him look bad, it

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Speaker 6: makes the brand that I'm getting paid off of and

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Speaker 6: he's getting paid off look bad. So we couldn't do

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Speaker 6: that in the because we also had hundreds of people

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Speaker 6: working for us, so we had to save each other

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Speaker 6: ask too sometimes when we didn't want to save each

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Speaker 6: other's asses, like just.

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Speaker 1: Even keeping our nose clean, you know what I'm saying.

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Speaker 1: They never heard of no ship comes down the pipeline

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Speaker 1: like these dudes involved in this or that, because we

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Speaker 1: had to keep.

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Speaker 2: The whole you know what I'm saying.

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Speaker 5: Also, one other things just said you had a contract

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Speaker 5: with like a noncompete. We can't tell the world about that.

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Speaker 2: That is a genius. I have never heard of that. Yeah,

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Speaker 2: neither of you know what the reality is was and

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Speaker 2: is it is.

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Speaker 4: It was something that we wanted to protect, so we

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Speaker 4: were willing to do and put our egos aside to

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Speaker 4: do what's best for the brand at all.

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Speaker 6: Times and to keep it one hundred. There's times where

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Speaker 6: we didn't neither make money for them brand. We had

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Speaker 6: to put money back in. Somebody said, I told you

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Speaker 6: that was a bad decision and now I got to

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Speaker 6: pay for it. Where we were really mad at each

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Speaker 6: other or mad at all overall outcome that that anger

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Speaker 6: could have taken years, like we could have sold the

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Speaker 6: brand years ago when everybody said you keep it real.

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Speaker 6: Those selling it was those same people that stopped buying it.

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Speaker 6: And we had a we had a massive offer on

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Speaker 6: the table from Kmart I think it was at that time,

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Speaker 6: and we and we were do too.

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Speaker 5: Come on, came on, but they were like, how many

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Speaker 5: hundreds and hundreds and hundreds of millions of dollars are

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Speaker 5: you talking to?

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Speaker 2: Sold out? I'm about to fight.

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Speaker 6: I'm about to fight one we get outside here, I remember.

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Speaker 6: But and then one last thing is that I remember,

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Speaker 6: unlike your business, you gotta work with this artist, You

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Speaker 6: got to go on tour with this artist.

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Speaker 2: You got to do this and that.

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Speaker 6: When we were coming up, our friends are the ones

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Speaker 6: they rote belly about and various other things. When we

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Speaker 6: were coming up and we were doing clothing, hip hop,

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Speaker 6: very homophobic and prior to us coming up, of course,

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Speaker 6: Caulk and I cross colors. The idea of a clothing

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Speaker 6: designer was some flamboyant person in Europe. So when we

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Speaker 6: were we were being almost harassed by some of our

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Speaker 6: friends like yo clothes, Yo, Yo, Lie, and so we

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Speaker 6: came up by ourselves because nobody wanted to talk to us.

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Speaker 6: Imagine you are there one of our boys moving kilos,

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Speaker 6: the DMX of the belly, and we're up there talking about,

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Speaker 6: you know, about to go making strawberry patterns. Son, you

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Speaker 6: gotta see that this hoodie is gonna make. We came

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Speaker 6: up realizing nobody wanted to mess with us for a

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Speaker 6: while until they started hearing we're doing three undred fifty

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Speaker 6: million dollars a year.

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Speaker 2: So that was some of the thing.

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Speaker 4: The bottom line is noying. You know what I'm saying,

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Speaker 4: You're from the fright. You know, we come up the

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Speaker 4: same way. So we all had out different stories. I mean,

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Speaker 4: like for me, I know that I found them because

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Speaker 4: I knew that Damon, especially at that age, he has

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Speaker 4: some unique qualities about him. Deubley cash and half. Like

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Speaker 4: when I would say I'm broke, that means I ain't

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Speaker 4: have ship. Damon say he was broke. He probably had

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Speaker 4: five or six hundred dollars that, you know what I'm saying.

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Speaker 4: So that was a quality that I liked about him.

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Speaker 4: I said, I'm fun with him, you know what I'm saying.

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Speaker 4: The same way there's certain quality is I loved about

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Speaker 4: my partner. And I say, no, what if, whether we're

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Speaker 4: selling clothes or selling fucking bananas, you're gonna make some

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Speaker 4: money together.

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Speaker 2: And that was my call. You liked about Keith? I

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Speaker 2: hated keep that. I hated it.

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Speaker 7: Yeah, it's some real back yard right here.

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Speaker 1: No word of I didn't even know him, and he

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Speaker 1: was hating girl, Like yo for him. This dude, he's

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Speaker 1: sitting in the car looking at me sideways. I'm asking

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Speaker 1: dam I'm like, Yo, what's up?

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Speaker 2: What you mean? And why are you always looking at me? Crazy?

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Speaker 1: So one day they was like, Yo, we're gonna go

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Speaker 1: pick up cars in the fuck call. We're gonna be

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Speaker 1: a pugger, so he says. So he told me the

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Speaker 1: story why he was looking at it.

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Speaker 5: It was over some girl.

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Speaker 2: I'm in motherfucking springtroke gone. Okay. My girl at the

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Speaker 2: time was like, Yo, this dude sucking with me, man,

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Speaker 2: I said, Yo, where's the funk. Let's go see you

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Speaker 2: just do this.

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Speaker 4: I go ahead, my man, we got this a block

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Speaker 4: party got together and I.

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Speaker 2: See this motherfucker.

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Speaker 4: He looked like a stone cold like he got this

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Speaker 4: look on his face.

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Speaker 2: He at that age, just get a ship out of you.

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Speaker 2: So I'm talking about girl that yo, you know, maybe

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Speaker 2: what did you do? What did you see them?

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Speaker 1: He looked at me like screwfys.

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Speaker 2: But that's when we we didn't. We didn't do nothing

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Speaker 2: at night. The next time I saw him, this motherfucker

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Speaker 2: introducing me. Ain't gonna be more motherfucker.

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Speaker 1: I'm like, Yo, this dude, really but at that obviously

255
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Speaker 1: afterk I you looking at me sideways?

256
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Speaker 2: Man?

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Speaker 5: Man, man, what I love about it?

258
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Speaker 6: I was home one day, mine of my business shirts

259
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Speaker 6: crazy Sam from video music by Pop Up Old Dirty

260
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Speaker 6: Bass and walking.

261
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Speaker 5: Into my house. I don't know, but I know the

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Speaker 5: wou tang shit we're talking about. Did you just say, oh,

263
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Speaker 5: d you walked in your house? Walked you going too fast?

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Speaker 2: A minute?

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Speaker 5: So what happen is no, dirty It was like nineteen

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Speaker 5: ninety one or something like that, and I think I

267
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Speaker 5: took out we took a little ad in the right

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Speaker 5: on magazine.

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Speaker 2: We put the name in there.

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Speaker 6: And we got mostly the orders were from Japan and Seattle, Washington.

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Speaker 6: It wasn't black people actually Maine, right right. We got

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Speaker 6: a back machine somehow old dirty beast. Oh, I guess

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Speaker 6: you wanted a bit of music box because we stalked

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Speaker 6: was he old dirty?

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Speaker 5: He was super early and ear yo.

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Speaker 6: And because we we stalked Ralph McDaniels, you know, to

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Speaker 6: help us with the stuff. And Ralph being that I

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Speaker 6: think so many artists hit though their career to him,

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Speaker 6: he crazy Sam basically want some free ship, come out

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Speaker 6: older in your basketming out. I'm like, yo, there's older

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Speaker 6: you beast is first of all, I'm a fan. Second all,

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Speaker 6: I'm hiding whatever kind of whatever kind of something I

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Speaker 6: have worth than anything my transits the radio because older

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Speaker 6: is the best. But when Keith was the kind of

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Speaker 6: partner though that we were all different. I have my

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Speaker 6: kind of conservative way of trying to come up with

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Speaker 6: this idea. Call was always like my anybody voice or reason,

288
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Speaker 6: my partner Jay, our partner Jay, who's still with us?

289
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Speaker 6: Keith to be the one who like, oh is that right?

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Speaker 6: You go to the studio for three nights and be like

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Speaker 6: this this stud yo older.

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Speaker 2: All the ghetto hood hood hood dudes. Low key.

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Speaker 5: They remember one that red Man was like, yo, Keith,

294
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Speaker 5: I wore the same pair of pants the football ones

295
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Speaker 5: are soon seventeen days strength.

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Speaker 2: That story was crazy and Keith is the hood hood

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Speaker 2: they bought.

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Speaker 5: They were like, I don't know about that dude, Damon,

299
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Speaker 5: he kind of funny, he kind of quiet.

300
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Speaker 2: I don't know about him. So key keep the icebreaker.

301
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Speaker 5: So the let me ask y'all you touched on it

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Speaker 5: a little bit earlier, how hard was it to break

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Speaker 5: into that fashion world? Because I remember going to fashion

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Speaker 5: shows and saying to myself, I'm never going back, right,

305
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Speaker 5: Like I remember just I just went back there and

306
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Speaker 5: they had me on the runway and I was I

307
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Speaker 5: just related just to like this is all how old

308
00:15:18,800 --> 00:15:21,520
Speaker 5: fashion is, and everybody was getting undressed in front of

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Speaker 5: each other.

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Speaker 2: I was like, oh, the same for me.

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Speaker 5: But I predit that to the fashion world, right, And

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Speaker 5: people say how hard it is to break through, Like

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Speaker 5: remember how Kanye and sway, So how hard was it

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Speaker 5: for y'all to get in that world?

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Speaker 4: For me, it was, I mean It was hard work.

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Speaker 4: Don't get me wrong, Its a heavy lift. But we

317
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Speaker 4: were doing something that's so natural to us that we

318
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Speaker 4: were going against the normal the progress of a fashion house.

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Speaker 2: So whatever we did came naturally.

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Speaker 4: You said, you wouldn't walk a runway that made you uncomfortable,

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Speaker 4: didn't do shit that made us that was real to us.

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Speaker 4: Whatever it was, so in that form, it was easy

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Speaker 4: because we were doing what came natural to us. But

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Speaker 4: obviously all the late nights, the early mornings, all that

325
00:16:10,640 --> 00:16:13,320
Speaker 4: ship was hard. But the actual building of the brand

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Speaker 4: that is in our DNA.

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Speaker 8: But I'm assuming you guys didn't try to break in

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Speaker 8: the traditional fashion doing the workaround, knowing the audience you

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Speaker 8: were going to.

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Speaker 6: We broke the system because they didn't. They didn't actually

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Speaker 6: allow us in the department. So as they said, they

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00:16:28,040 --> 00:16:31,760
Speaker 6: literally told one of us that, for all four of

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Speaker 6: us on the Hantack, they said, if we don't want

334
00:16:34,640 --> 00:16:37,040
Speaker 6: people coming in and look like that who steal clothes

335
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Speaker 6: or getting in the shootouts, so they wouldn't put us

336
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Speaker 6: in there. But the reality is, if I was on

337
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Speaker 6: the Nory, said Keith was on the Norse set, they're

338
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Speaker 6: kicking everybody off the set, and but if we had

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00:16:48,400 --> 00:16:51,640
Speaker 6: a way to yo, No, we dressing the artists over here.

340
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Speaker 6: We wasn't dressing all artist. We just wanted to be

341
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Speaker 6: on the set, so we making sure. Well, now we

342
00:16:57,320 --> 00:17:00,200
Speaker 6: get to holler at the girls on the set to

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Speaker 6: eat the freaking food with the craft. I get to

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00:17:02,040 --> 00:17:04,800
Speaker 6: see an artist like nor performed. So what we was doing,

345
00:17:04,920 --> 00:17:07,480
Speaker 6: we were spending night and day on sets. If you

346
00:17:07,560 --> 00:17:11,280
Speaker 6: really look at the first set was the first set

347
00:17:11,320 --> 00:17:12,919
Speaker 6: with Miss Jones where I want to be, and then

348
00:17:13,000 --> 00:17:16,080
Speaker 6: it was ice cream. You'll see you'll see red, You'll

349
00:17:16,080 --> 00:17:18,000
Speaker 6: see you'll see method in the in the truck going

350
00:17:18,080 --> 00:17:20,440
Speaker 6: ice cream man coming a food who hat. Then you'll

351
00:17:20,480 --> 00:17:22,560
Speaker 6: see the biggie one more chance. I'm in I'm in

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00:17:22,600 --> 00:17:24,800
Speaker 6: the background with a little hat, you know, just always

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00:17:24,800 --> 00:17:26,480
Speaker 6: trying to place the hat in it because I just

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Speaker 6: wanted to be in this on the set to watch artists.

355
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Speaker 5: I just didn't want to get kicked off. And I

356
00:17:31,880 --> 00:17:33,840
Speaker 5: everybody else was like I'm doing this, I'm doing No,

357
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Speaker 5: you want to get out of here, and know you

358
00:17:34,720 --> 00:17:35,399
Speaker 5: want to get out of here.

359
00:17:35,840 --> 00:17:37,639
Speaker 6: I think that was the first way we started. So

360
00:17:37,760 --> 00:17:40,880
Speaker 6: people started demanding it. They didn't go to the these

361
00:17:40,920 --> 00:17:43,800
Speaker 6: are cats who, like I was a van driver and Rockaway.

362
00:17:44,560 --> 00:17:46,760
Speaker 6: I know cats in Rockway that never been to the city,

363
00:17:46,880 --> 00:17:49,639
Speaker 6: forget anyplace else in the country. So we now go

364
00:17:50,040 --> 00:17:54,399
Speaker 6: to a specialty store in Rockaway and we start selling

365
00:17:54,560 --> 00:17:56,800
Speaker 6: to the especially so the mom and pops to every day,

366
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Speaker 6: so we didn't go to the department store. So it

367
00:17:58,440 --> 00:18:00,960
Speaker 6: was really almost like we we were putting on sets

368
00:18:01,000 --> 00:18:03,119
Speaker 6: what we love and then giving it kind of like

369
00:18:03,200 --> 00:18:04,920
Speaker 6: to the cast we know just in the hood.

370
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Speaker 4: And or you said something earlier about not knowing how

371
00:18:08,200 --> 00:18:10,760
Speaker 4: the work you're doing that's getting out there that you're

372
00:18:10,760 --> 00:18:13,080
Speaker 4: not getting like the instant likes and all that shit.

373
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Speaker 4: We were putting in that work as far as public

374
00:18:16,200 --> 00:18:19,440
Speaker 4: placement goes, when probably placing wasn't really a thing. So

375
00:18:19,640 --> 00:18:24,920
Speaker 4: we didn't realize as kids in Atlanta, Alabama, Cincinnati, you

376
00:18:24,960 --> 00:18:27,760
Speaker 4: know what I mean, Japan seeing our stuff on video

377
00:18:27,920 --> 00:18:30,600
Speaker 4: sets until we went out and actually go to the

378
00:18:30,680 --> 00:18:33,520
Speaker 4: trade show and these retailers told us, it's kids in

379
00:18:33,640 --> 00:18:36,639
Speaker 4: my town in Michigan asking for your shit because so

380
00:18:36,720 --> 00:18:38,520
Speaker 4: and so is wear in it. But we didn't get

381
00:18:38,560 --> 00:18:42,680
Speaker 4: to feel that that momentum until we started talking to

382
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Speaker 4: retail But.

383
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Speaker 6: If you knew the stores, it's a hood thing. And

384
00:18:46,240 --> 00:18:48,240
Speaker 6: I'm not saying this because everybody here has to be hood.

385
00:18:48,280 --> 00:18:51,040
Speaker 6: Everybody here knows this stuff. If you knew the store

386
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Speaker 6: you want to select, you know where we're gonna go

387
00:18:52,640 --> 00:18:55,200
Speaker 6: in Manhattan. We're gonna put that stuff in the stores

388
00:18:55,240 --> 00:18:58,359
Speaker 6: on one four five. Why does everybody moving weight all

389
00:18:58,400 --> 00:19:00,240
Speaker 6: the way up and down the Eastern Seaboards go going

390
00:19:00,600 --> 00:19:03,760
Speaker 6: to that area to go and do whatever they do

391
00:19:04,440 --> 00:19:06,320
Speaker 6: and then they're gonna stop off at one four five

392
00:19:06,400 --> 00:19:09,920
Speaker 6: and go shopping. Then they're gonna take clothes down the

393
00:19:09,960 --> 00:19:15,040
Speaker 6: Eastern Seaboard, right. So it's just thinking if we think

394
00:19:15,080 --> 00:19:16,439
Speaker 6: about advertising.

395
00:19:16,920 --> 00:19:18,800
Speaker 8: Those stories were the influencers of the time. They were

396
00:19:18,800 --> 00:19:20,160
Speaker 8: the taste to making you didn't want.

397
00:19:20,200 --> 00:19:22,600
Speaker 6: Every time they shot in ten thousand, they ten thousand

398
00:19:22,600 --> 00:19:25,720
Speaker 6: dollars for thirty seconds on MTV. They starting five hundred

399
00:19:25,720 --> 00:19:28,760
Speaker 6: dollars on BT. Why because the amount of people to watch, No,

400
00:19:29,440 --> 00:19:31,840
Speaker 6: ain't nobody in the hood feeling out known Nielsen rating

401
00:19:33,000 --> 00:19:35,399
Speaker 6: and everybody they're watching BT and the project's got ten

402
00:19:35,480 --> 00:19:37,720
Speaker 6: other people watching it for five hours, we're getting the

403
00:19:37,720 --> 00:19:39,760
Speaker 6: same amount of value that will be ten thousand dollars

404
00:19:39,800 --> 00:19:43,040
Speaker 6: on MTV. It's just common sense about knowing who you're

405
00:19:43,080 --> 00:19:45,000
Speaker 6: messing with, who your market is, right, So.

406
00:19:45,200 --> 00:19:45,840
Speaker 2: Let me ask you this.

407
00:19:46,240 --> 00:19:49,720
Speaker 5: At one point right where we see football product was

408
00:19:49,760 --> 00:19:52,200
Speaker 5: in rap videos all day, right, But then at one

409
00:19:53,080 --> 00:19:58,320
Speaker 5: time labels start requesting that you block out the label

410
00:19:58,600 --> 00:19:59,200
Speaker 5: you block out.

411
00:20:00,040 --> 00:20:03,720
Speaker 1: So that that was early on, so that wasn't that

412
00:20:03,920 --> 00:20:07,399
Speaker 1: was what MTV was doing that They didn't know what

413
00:20:07,520 --> 00:20:09,760
Speaker 1: the FB was, but it was in all these videos

414
00:20:10,160 --> 00:20:11,479
Speaker 1: and then he just started seeing us.

415
00:20:12,200 --> 00:20:15,439
Speaker 5: I can see how the figure that few. I can

416
00:20:15,480 --> 00:20:17,480
Speaker 5: see that now. I didn't even keep that then, No,

417
00:20:17,560 --> 00:20:18,840
Speaker 5: it is, but you know what we did.

418
00:20:18,920 --> 00:20:22,399
Speaker 6: Remember what we did was that the man got one

419
00:20:22,440 --> 00:20:25,640
Speaker 6: on right there. What happened was it was ninety seven

420
00:20:25,720 --> 00:20:28,119
Speaker 6: they started doing that. We realized though that they wouldn't

421
00:20:28,160 --> 00:20:33,760
Speaker 6: block out jersey numbers, so before five, so before five

422
00:20:33,880 --> 00:20:36,560
Speaker 6: ever existed, the year oh five, we had always wanted

423
00:20:36,560 --> 00:20:38,960
Speaker 6: food would be five of us. We created the number

424
00:20:39,520 --> 00:20:43,960
Speaker 6: five to be synonymous with Google. So we're the only

425
00:20:44,040 --> 00:20:47,159
Speaker 6: ones in clothing that ever owned the number. Trademarked the

426
00:20:47,240 --> 00:20:50,399
Speaker 6: number from ninety seven up to five, and then they

427
00:20:50,400 --> 00:20:52,320
Speaker 6: could never blur it because now you you would have

428
00:20:52,400 --> 00:20:56,159
Speaker 6: to be blurring twenty three forty eight. So that's how

429
00:20:56,200 --> 00:20:58,480
Speaker 6: we started to place the stuff in the end. So

430
00:20:58,560 --> 00:21:00,760
Speaker 6: it was us and I think BMW on three two three,

431
00:21:01,240 --> 00:21:03,760
Speaker 6: and I think there's very few that owned actual numbers.

432
00:21:03,880 --> 00:21:05,000
Speaker 1: It was a lot of It was a lot of

433
00:21:06,160 --> 00:21:08,480
Speaker 1: marketing and ship we did. You know, we didn't do

434
00:21:08,600 --> 00:21:11,199
Speaker 1: the basic the basic route. We learned a lot from

435
00:21:11,240 --> 00:21:14,520
Speaker 1: our mistakes and what we did, and you know, we

436
00:21:14,680 --> 00:21:16,200
Speaker 1: just grew from there, you know what I'm saying. But

437
00:21:16,440 --> 00:21:19,560
Speaker 1: we always kept it like everything that we wanted to

438
00:21:19,640 --> 00:21:22,440
Speaker 1: do is what we did with our brand. You know

439
00:21:22,480 --> 00:21:24,600
Speaker 1: what I'm saying. We didn't have to go this route

440
00:21:24,600 --> 00:21:26,359
Speaker 1: because so and so was doing that. We didn't have

441
00:21:26,440 --> 00:21:28,240
Speaker 1: to go to that route the so and so is

442
00:21:28,280 --> 00:21:29,160
Speaker 1: doing that, you know what I'm saying.

443
00:21:29,160 --> 00:21:29,679
Speaker 2: We look at it.

444
00:21:29,880 --> 00:21:32,360
Speaker 4: Labels at the time, stay and I remember up here

445
00:21:32,359 --> 00:21:34,800
Speaker 4: in Collins the street the street teams.

446
00:21:35,240 --> 00:21:37,920
Speaker 2: We had street teams as a fashion house. That was

447
00:21:38,000 --> 00:21:38,920
Speaker 2: unheard of back then.

448
00:21:39,000 --> 00:21:42,520
Speaker 4: We kind of ran a lot about marketing and promotion, labor,

449
00:21:43,200 --> 00:21:45,119
Speaker 4: a lot of gorilla marketing, a lot of in the

450
00:21:45,200 --> 00:21:48,440
Speaker 4: face of our consumers, and that just spread like wildfire.

451
00:21:48,520 --> 00:21:50,119
Speaker 1: Man was was it?

452
00:21:50,760 --> 00:21:53,200
Speaker 5: Because once people find out that the name means for

453
00:21:53,560 --> 00:22:00,360
Speaker 5: us by us. Some people would take it as hip hop. Well,

454
00:22:00,400 --> 00:22:04,520
Speaker 5: some people could take it as black people. Did that

455
00:22:04,640 --> 00:22:07,440
Speaker 5: ever have a backslashing like trying to get in the

456
00:22:07,600 --> 00:22:09,200
Speaker 5: dwarpping stores and like we don't we don't cover, we

457
00:22:09,240 --> 00:22:10,520
Speaker 5: don't cover black clothing.

458
00:22:10,880 --> 00:22:12,800
Speaker 4: We think I think it affected us more on the

459
00:22:12,880 --> 00:22:18,119
Speaker 4: consumer side because in the way we are we obviously

460
00:22:18,160 --> 00:22:20,920
Speaker 4: we are black men with a black owned company. But

461
00:22:21,119 --> 00:22:24,359
Speaker 4: forced bias to us at that time was more than

462
00:22:24,520 --> 00:22:26,440
Speaker 4: just a It wasn't a race thing. It's more of

463
00:22:26,480 --> 00:22:28,280
Speaker 4: a hip hop raxural thing, cause.

464
00:22:28,119 --> 00:22:30,800
Speaker 2: We had we from New York, we got Manican friends,

465
00:22:31,080 --> 00:22:32,960
Speaker 2: we got Cuban friends, we got white friends.

466
00:22:33,359 --> 00:22:36,560
Speaker 5: Search and they yeah, boys just as wild as anybody else.

467
00:22:36,680 --> 00:22:38,600
Speaker 2: Like the hip hop. It wasn't a colored thing.

468
00:22:38,760 --> 00:22:41,040
Speaker 4: So I thing for his bias was like more of

469
00:22:41,160 --> 00:22:44,280
Speaker 4: a cultural thing for the hip hop community, by the

470
00:22:44,359 --> 00:22:45,160
Speaker 4: hip hop community.

471
00:22:45,359 --> 00:22:49,119
Speaker 2: But obviously being black on being black men, black owned company,

472
00:22:49,600 --> 00:22:52,560
Speaker 2: we couldn't ignore that fact because a lot of people saying, yo,

473
00:22:52,600 --> 00:22:55,200
Speaker 2: don't weigh our ship, and we knew that that's something

474
00:22:55,200 --> 00:22:55,960
Speaker 2: that we wanted.

475
00:22:55,720 --> 00:22:57,639
Speaker 6: To address in our clothing, but also to keep the

476
00:22:57,680 --> 00:23:00,439
Speaker 6: one hundred though when you hear somebody who it has

477
00:23:00,520 --> 00:23:05,359
Speaker 6: so much pride and go, man, you finally made something

478
00:23:05,480 --> 00:23:05,919
Speaker 6: for us.

479
00:23:06,000 --> 00:23:07,000
Speaker 2: It's hard at that moment.

480
00:23:07,080 --> 00:23:10,639
Speaker 6: Ago, Yeah, it's true, and it is powered by an

481
00:23:10,680 --> 00:23:13,600
Speaker 6: African American culture that came out of the Bronx and

482
00:23:13,800 --> 00:23:16,520
Speaker 6: we are represented. But you gotta allow everybody to touch

483
00:23:16,640 --> 00:23:19,600
Speaker 6: this because I think our I think I think hip

484
00:23:19,640 --> 00:23:21,240
Speaker 6: hop and country all going to be the most powerful

485
00:23:21,359 --> 00:23:23,320
Speaker 6: music ever because it's the voice of the have nots.

486
00:23:23,400 --> 00:23:26,560
Speaker 5: But you can't exclude somebody from our beautiful life or

487
00:23:26,640 --> 00:23:27,320
Speaker 5: our struggles.

488
00:23:28,000 --> 00:23:30,680
Speaker 6: Don't think like that. You can't say that to somebody.

489
00:23:30,720 --> 00:23:33,720
Speaker 6: At that time was just like it was so much pride.

490
00:23:33,800 --> 00:23:35,200
Speaker 6: You know, you're just like all right, cool.

491
00:23:36,720 --> 00:23:38,720
Speaker 5: Because you know, you know, you know, it's a it's

492
00:23:38,760 --> 00:23:42,760
Speaker 5: a saying like whenever somebody is doing something good, they say, oh,

493
00:23:42,800 --> 00:23:52,800
Speaker 5: we the fool board this ship. I take pride when

494
00:23:52,800 --> 00:23:54,560
Speaker 5: if somebody says that, and you know what, you know,

495
00:23:54,560 --> 00:23:57,040
Speaker 5: what's the crazy shit about it is, I immediately know

496
00:23:57,119 --> 00:23:57,640
Speaker 5: what they're saying.

497
00:23:57,720 --> 00:23:59,440
Speaker 2: When someone says, oh we the fool board.

498
00:23:59,320 --> 00:24:04,080
Speaker 5: This ship, I say, either they mean you know the

499
00:24:04,760 --> 00:24:07,760
Speaker 5: team or we control.

500
00:24:07,520 --> 00:24:10,320
Speaker 2: Of our own ship as the coaches. Both of those things.

501
00:24:11,119 --> 00:24:16,399
Speaker 2: The reality of it is that it was never like black.

502
00:24:17,000 --> 00:24:19,920
Speaker 4: It was black owned, but never black only. Only we

503
00:24:20,160 --> 00:24:22,920
Speaker 4: never like thought of it as because first of all,

504
00:24:22,960 --> 00:24:25,760
Speaker 4: it's bad business to say I can't buy my ship.

505
00:24:26,440 --> 00:24:27,439
Speaker 4: This is bad business.

506
00:24:27,560 --> 00:24:31,080
Speaker 6: And and we created it because we felt that. We

507
00:24:31,160 --> 00:24:33,359
Speaker 6: felt the Timbling at the time said that about us,

508
00:24:33,960 --> 00:24:34,760
Speaker 6: you can't buy out.

509
00:24:34,800 --> 00:24:35,440
Speaker 2: That was the energy.

510
00:24:36,240 --> 00:24:40,159
Speaker 6: Remember they don't sell our boosts to drug dealers, and

511
00:24:40,280 --> 00:24:43,359
Speaker 6: we were buying all we were buying three pair Timbling

512
00:24:43,359 --> 00:24:48,000
Speaker 6: in the year when construction work, and so we would

513
00:24:48,040 --> 00:24:49,879
Speaker 6: be guilty of that. We would become the same thing

514
00:24:49,920 --> 00:24:52,440
Speaker 6: we're fighting against if we if we decided to be

515
00:24:53,000 --> 00:24:53,680
Speaker 6: that ignorant.

516
00:24:54,960 --> 00:25:01,919
Speaker 5: Now this is this famous our commercial. It's a gap commercial, right,

517
00:25:02,960 --> 00:25:06,399
Speaker 5: but he had a food who hat. I thought that

518
00:25:06,480 --> 00:25:12,399
Speaker 5: was the hardest in America at the time. Was that

519
00:25:12,560 --> 00:25:13,359
Speaker 5: done on purpose?

520
00:25:13,440 --> 00:25:14,359
Speaker 2: So that was a mistake.

521
00:25:17,000 --> 00:25:19,159
Speaker 1: Now he went down to do the commercial and my

522
00:25:19,320 --> 00:25:21,520
Speaker 1: boy round Tree that was holding him down at the time,

523
00:25:21,720 --> 00:25:23,280
Speaker 1: all back to the office and was like, yo El

524
00:25:23,359 --> 00:25:25,920
Speaker 1: was gonna wear this hat? Kenny ware he acts for

525
00:25:26,200 --> 00:25:29,280
Speaker 1: acts First he said, Kenny wed the hat in the commercial.

526
00:25:30,080 --> 00:25:33,600
Speaker 1: So I was like, hell yeah, but hold on one second.

527
00:25:33,920 --> 00:25:35,720
Speaker 1: Put them on hold of going there to these guys.

528
00:25:35,800 --> 00:25:38,080
Speaker 1: I'm like, yo, that one where the food had the

529
00:25:38,119 --> 00:25:41,119
Speaker 1: Gap commercial. Everybody saying, hell, yes, I go back to

530
00:25:41,200 --> 00:25:42,040
Speaker 1: around yo.

531
00:25:42,480 --> 00:25:43,480
Speaker 2: So it's a goal.

532
00:25:44,359 --> 00:25:46,680
Speaker 1: We didn't know he was gonna rap about it, but

533
00:25:47,000 --> 00:25:48,760
Speaker 1: you know, they just didn't have a hat to feed him.

534
00:25:48,800 --> 00:25:51,399
Speaker 5: But he changed the game with that one. Like how

535
00:25:51,520 --> 00:25:53,480
Speaker 5: many people from the Gap had to get fired? Bro?

536
00:25:54,240 --> 00:25:56,760
Speaker 2: Who everybody?

537
00:25:57,280 --> 00:25:57,560
Speaker 5: He heard?

538
00:25:57,560 --> 00:26:00,320
Speaker 2: It was like sixteen people that got fired. How long

539
00:26:00,359 --> 00:26:03,679
Speaker 2: did that commercial run? We can't, like about a year

540
00:26:03,680 --> 00:26:04,040
Speaker 2: and a half.

541
00:26:04,880 --> 00:26:07,840
Speaker 1: It still now we have like like four or five months,

542
00:26:07,880 --> 00:26:09,640
Speaker 1: six months and then they stopped.

543
00:26:09,280 --> 00:26:11,119
Speaker 8: It and he stopped the show. They ain't re read it,

544
00:26:11,240 --> 00:26:14,639
Speaker 8: think about it? What's good drink Champs Army. If you

545
00:26:14,880 --> 00:26:17,959
Speaker 8: like this show, you've got to check out The Midnight Miracle.

546
00:26:18,680 --> 00:26:21,240
Speaker 8: If you don't already know about The Midnight Miracle, It's

547
00:26:21,320 --> 00:26:25,800
Speaker 8: the Legends Dave Chappelle, Teleib Kwali, and Y'allsen Bay co

548
00:26:26,040 --> 00:26:31,560
Speaker 8: hosting this indescribable podcast. It's music, it's convo, it's debate,

549
00:26:31,880 --> 00:26:35,080
Speaker 8: it's a million other things. It's really dope. It's so

550
00:26:35,280 --> 00:26:37,800
Speaker 8: dope to hear these legends chop it up about everything

551
00:26:37,880 --> 00:26:40,880
Speaker 8: from wild stories to debating what's going on in the world.

552
00:26:41,160 --> 00:26:42,000
Speaker 8: I mean it has it all.

553
00:26:42,760 --> 00:26:45,720
Speaker 5: Season one was taped at the Shack That's Dave Spot

554
00:26:45,760 --> 00:26:48,359
Speaker 5: in Ohio, where we had the honor of filming our

555
00:26:48,440 --> 00:26:51,879
Speaker 5: Drink Champs episode with them. They had guests like Questlove,

556
00:26:52,320 --> 00:26:56,080
Speaker 5: Kat Williams, Michelle Wolf, Q Tip, Radio, Raheem, and a

557
00:26:56,160 --> 00:26:59,600
Speaker 5: lot more. Season two, though, was taped on the road

558
00:26:59,680 --> 00:27:02,960
Speaker 5: with Day to Living y'all scene bringing the magic that

559
00:27:03,200 --> 00:27:05,520
Speaker 5: rises up when they're live together.

560
00:27:06,320 --> 00:27:09,720
Speaker 8: Check it out. That's the midnight miracle. Listen wherever you

561
00:27:10,240 --> 00:27:15,760
Speaker 8: get your podcasts. There is no social media at the time.

562
00:27:16,720 --> 00:27:21,000
Speaker 8: The Gap runs an ad. They spend thirty million dollars

563
00:27:21,440 --> 00:27:25,399
Speaker 8: on every network. He's in the ad Acapella Forest by

564
00:27:25,480 --> 00:27:28,159
Speaker 8: us on the log it's running.

565
00:27:28,960 --> 00:27:33,560
Speaker 5: They don't have anybody culturally relevant in the company black white,

566
00:27:33,560 --> 00:27:34,320
Speaker 5: I don't get yellow.

567
00:27:34,640 --> 00:27:37,119
Speaker 2: Who said, yo, Yo know.

568
00:27:39,160 --> 00:27:39,200
Speaker 6: This?

569
00:27:39,320 --> 00:27:45,520
Speaker 2: No hashtag Gap fail Yo. The dudes in the mirror like, yo, yo,

570
00:27:45,680 --> 00:27:48,120
Speaker 2: the fuck you know what I mean? Over the Gap?

571
00:27:48,720 --> 00:27:53,280
Speaker 2: Nobody tells them yo, Well how many we wow?

572
00:27:53,400 --> 00:27:58,400
Speaker 1: But the Illi story was when we first saw the commercial. Yeah,

573
00:27:58,480 --> 00:28:00,480
Speaker 1: we were all in the office watching. He said, oh yo,

574
00:28:00,560 --> 00:28:02,960
Speaker 1: they go to GAP commercial. We're sitting there watching it.

575
00:28:03,640 --> 00:28:20,320
Speaker 2: You don't know about he was like, we were like, oh,

576
00:28:20,440 --> 00:28:22,880
Speaker 2: say well he just said food in the Gap commercial.

577
00:28:23,560 --> 00:28:23,679
Speaker 5: Yo.

578
00:28:24,080 --> 00:28:26,800
Speaker 2: It was It was crazy that they know what know

579
00:28:26,880 --> 00:28:31,240
Speaker 2: what is He had ll had bested interest in our company.

580
00:28:32,080 --> 00:28:34,640
Speaker 4: So we we we worked a situation at him where

581
00:28:34,680 --> 00:28:38,720
Speaker 4: he was censivized to do to go the extra mile.

582
00:28:39,080 --> 00:28:41,440
Speaker 2: He was invested in our company, and he really just

583
00:28:41,920 --> 00:28:44,440
Speaker 2: once he got to a situation, he felt like, I

584
00:28:44,520 --> 00:28:46,920
Speaker 2: can make this much by making this ship this much hotter,

585
00:28:47,240 --> 00:28:51,040
Speaker 2: and I got these platforms. He was off his sitcoms,

586
00:28:51,200 --> 00:28:53,280
Speaker 2: you know. You know at that time he wouldn't take

587
00:28:53,320 --> 00:28:53,800
Speaker 2: the ship off.

588
00:28:54,640 --> 00:28:58,960
Speaker 6: He was so he is so underrated as a partner,

589
00:28:59,240 --> 00:29:03,160
Speaker 6: a pie in a legend through so many transitions. Even

590
00:29:03,200 --> 00:29:07,160
Speaker 6: what he's doing rock the bells. But he he to me,

591
00:29:07,400 --> 00:29:09,840
Speaker 6: is one of the cats who you This was not

592
00:29:10,000 --> 00:29:12,560
Speaker 6: his brand totally. He was a part of the brand.

593
00:29:13,000 --> 00:29:15,760
Speaker 6: He got paid off the brand. He went so hard

594
00:29:16,320 --> 00:29:18,360
Speaker 6: he wasn't talked to My manager.

595
00:29:20,240 --> 00:29:23,520
Speaker 2: Owned it. And I got to think, I think that commercial.

596
00:29:23,640 --> 00:29:25,640
Speaker 5: Not only did we know you owned it, but after

597
00:29:25,760 --> 00:29:30,360
Speaker 5: that commercial, we thought the gap, yeah, we thought.

598
00:29:30,240 --> 00:29:33,320
Speaker 2: They and then that's what happened. The Gap did their numbers.

599
00:29:33,720 --> 00:29:36,479
Speaker 6: They realized the target market they were trying to increase

600
00:29:36,520 --> 00:29:39,160
Speaker 6: three hundred percent. Everybody, the kids still thinking about football,

601
00:29:39,160 --> 00:29:41,320
Speaker 6: the gap and then l goes back to them and says,

602
00:29:42,120 --> 00:29:44,280
Speaker 6: why don't you'll do a deal and let and and

603
00:29:44,480 --> 00:29:47,640
Speaker 6: just get over it. I know, Lecky Wounds re air

604
00:29:47,760 --> 00:29:51,240
Speaker 6: the commercial, and then they re air the commercial.

605
00:29:52,080 --> 00:29:55,480
Speaker 2: Listen. The commercial was so powerful. When I watched it today,

606
00:29:56,800 --> 00:29:58,680
Speaker 2: I had to say, Miss zach Filin that I had

607
00:30:02,240 --> 00:30:05,440
Speaker 2: a little bit like, oh, like, I was like and

608
00:30:06,120 --> 00:30:07,600
Speaker 2: I wanted to ask you. I wanted to ask you

609
00:30:07,680 --> 00:30:09,040
Speaker 2: this for a long time. I've been seeing it.

610
00:30:09,240 --> 00:30:11,040
Speaker 5: I haven't been seeing it, y'all, but I wanted to

611
00:30:11,080 --> 00:30:12,800
Speaker 5: ask you all this one a long time. So you

612
00:30:12,960 --> 00:30:15,280
Speaker 5: need to tell me that I asked what I had.

613
00:30:15,400 --> 00:30:18,400
Speaker 5: We're in lady lyrics and then split it and they

614
00:30:18,400 --> 00:30:19,560
Speaker 5: didn't even have no idea.

615
00:30:21,240 --> 00:30:23,160
Speaker 8: What's crazy is we've had all angles of the story

616
00:30:23,160 --> 00:30:25,360
Speaker 8: because we've let talk about it. You've been on the

617
00:30:25,400 --> 00:30:27,960
Speaker 8: show before, we spoke about it, and it doesn't get old.

618
00:30:28,400 --> 00:30:30,680
Speaker 8: It's just it's such an epic moment in hip hop

619
00:30:30,880 --> 00:30:33,080
Speaker 8: and then and then clothing and you know, and part

620
00:30:33,200 --> 00:30:35,000
Speaker 8: is he said the way he said it in the

621
00:30:35,080 --> 00:30:38,000
Speaker 8: wrap on the Only You. If you was in hip hop,

622
00:30:38,080 --> 00:30:39,200
Speaker 8: only you will understand it.

623
00:30:39,360 --> 00:30:39,520
Speaker 1: Yeah.

624
00:30:39,800 --> 00:30:42,160
Speaker 2: So there's people called me like, yo, you're l but

625
00:30:42,360 --> 00:30:45,080
Speaker 2: nobody if you don't understand that language and that langue.

626
00:30:45,120 --> 00:30:49,880
Speaker 2: At that time, it was really authentic, but it was

627
00:30:50,040 --> 00:30:51,680
Speaker 2: it was rebelling within the system.

628
00:30:51,960 --> 00:30:54,840
Speaker 1: Yeah yeah, you Oh my.

629
00:30:54,920 --> 00:30:59,920
Speaker 5: God, that's that ship is so quick? So what mad

630
00:31:00,120 --> 00:31:03,040
Speaker 5: y'all go on tour? Because I heard y'all saying that earlier.

631
00:31:03,280 --> 00:31:05,920
Speaker 5: That was a lot of the other things that you

632
00:31:06,040 --> 00:31:11,280
Speaker 5: just said wasn't traditional either, right, But I remember seeing that.

633
00:31:11,400 --> 00:31:13,520
Speaker 5: I remember seeing y'all you know what I mean? What

634
00:31:13,680 --> 00:31:15,160
Speaker 5: made y'all say I'm going to be a.

635
00:31:15,160 --> 00:31:15,960
Speaker 2: Part of it that much?

636
00:31:16,000 --> 00:31:17,760
Speaker 5: Because you could just close the rappers and you ain't

637
00:31:18,080 --> 00:31:19,680
Speaker 5: y'all guys had to go physically.

638
00:31:19,760 --> 00:31:22,080
Speaker 2: Yes, that was that was before what tore you talking.

639
00:31:23,720 --> 00:31:26,400
Speaker 6: We were on tours, guests on tour, and then the

640
00:31:26,520 --> 00:31:28,920
Speaker 6: good old days when we started doing can Con and

641
00:31:29,000 --> 00:31:31,200
Speaker 6: we just rolled into a city and we just buy

642
00:31:31,280 --> 00:31:34,840
Speaker 6: out a bar for three hours for everybody, and that.

643
00:31:34,880 --> 00:31:40,040
Speaker 2: Was like the good that was. That was social media.

644
00:31:42,320 --> 00:31:43,920
Speaker 6: I got you know, you know, you got your crew

645
00:31:44,040 --> 00:31:46,040
Speaker 6: right until some casts started going no, no, no, no,

646
00:31:46,080 --> 00:31:47,000
Speaker 6: no the balls on me.

647
00:31:47,000 --> 00:31:48,800
Speaker 2: I'm like, yo, your home boy, this is on the company. No, no,

648
00:31:48,960 --> 00:31:49,440
Speaker 2: the ball on me.

649
00:31:49,640 --> 00:31:52,000
Speaker 6: I met one of my dudes, like twenty years I

650
00:31:52,160 --> 00:31:54,280
Speaker 6: just paid off that credit card from the night I

651
00:31:54,360 --> 00:31:56,480
Speaker 6: brought out the bar in Detroit. People like, Yo, you

652
00:31:56,560 --> 00:31:57,520
Speaker 6: got caught up, home boy.

653
00:31:57,840 --> 00:31:59,520
Speaker 2: But what you I mean?

654
00:31:59,560 --> 00:32:02,080
Speaker 6: Because that's the type we do. We would before social

655
00:32:02,120 --> 00:32:04,720
Speaker 6: media was out. Somebody were like, did you let's say

656
00:32:04,800 --> 00:32:09,880
Speaker 6: live happened on Sunday night twenty five years ago. You

657
00:32:10,120 --> 00:32:13,000
Speaker 6: hear the DJ go who just brought out the ball

658
00:32:13,120 --> 00:32:15,560
Speaker 6: for the next three hours. I don't care what you're drinking.

659
00:32:15,880 --> 00:32:17,440
Speaker 6: It's on fool ball. You guys would be a me

660
00:32:17,520 --> 00:32:17,959
Speaker 6: fit it back.

661
00:32:18,600 --> 00:32:24,800
Speaker 2: Shit. Yeah, we talketing just fine us.

662
00:32:24,920 --> 00:32:27,520
Speaker 5: Right because because like you said, like you I said,

663
00:32:28,920 --> 00:32:31,320
Speaker 5: y'all went at it like a hip hop promotion.

664
00:32:32,000 --> 00:32:33,240
Speaker 2: But this is a clothing line.

665
00:32:33,280 --> 00:32:35,960
Speaker 5: So I had never seen like we heard of cross colors,

666
00:32:36,000 --> 00:32:37,760
Speaker 5: but we didn't know how to cross colors.

667
00:32:37,800 --> 00:32:39,760
Speaker 2: People. Look, we didn't. We thought they was lying to

668
00:32:39,880 --> 00:32:43,440
Speaker 2: us and damage with the same people like we.

669
00:32:45,640 --> 00:32:45,680
Speaker 5: Like.

670
00:32:45,920 --> 00:32:48,760
Speaker 2: So like just like the first time.

671
00:32:51,320 --> 00:32:53,240
Speaker 5: We see the owners of the brand, we see the

672
00:32:53,320 --> 00:32:55,040
Speaker 5: brand and we see the owners.

673
00:32:54,880 --> 00:32:57,200
Speaker 2: Of the brand out right and they look like me.

674
00:32:57,680 --> 00:33:00,960
Speaker 5: It looked like, so who are the other people in

675
00:33:01,040 --> 00:33:02,880
Speaker 5: the space at the time, was walking?

676
00:33:02,960 --> 00:33:06,840
Speaker 2: We're out yet we launched. Yeah, we advise. We advised

677
00:33:06,920 --> 00:33:08,440
Speaker 2: Dame dash on how to start rock.

678
00:33:09,040 --> 00:33:13,200
Speaker 6: We put we put the president Jeff Tweety over at

679
00:33:13,440 --> 00:33:16,320
Speaker 6: Sean John when when when he wanted to start that brand.

680
00:33:16,840 --> 00:33:18,120
Speaker 2: We advise Mark.

681
00:33:18,440 --> 00:33:20,000
Speaker 6: We all here's the ones who we came who we

682
00:33:20,040 --> 00:33:26,000
Speaker 6: came up with, Maurice Malone, April Walker, calcaon Bad Brothers.

683
00:33:26,840 --> 00:33:28,320
Speaker 6: And at that time when we would go to our

684
00:33:28,360 --> 00:33:32,360
Speaker 6: trade show, there was nobody else in the trade Magic. Yeah,

685
00:33:32,720 --> 00:33:35,040
Speaker 6: of color. There was nobody of color in the trade show.

686
00:33:35,600 --> 00:33:37,400
Speaker 6: So we would just be us. We get together in

687
00:33:37,440 --> 00:33:39,120
Speaker 6: a little room and talk about what we were going

688
00:33:39,160 --> 00:33:42,960
Speaker 6: to do. But we also we also ruin the Magic

689
00:33:43,040 --> 00:33:46,880
Speaker 6: trade show because we started throw the wild parties.

690
00:33:47,480 --> 00:33:51,520
Speaker 2: We would we would get six in Jack the Rappids. Basically, Yeah,

691
00:33:51,640 --> 00:33:53,760
Speaker 2: we would hire six bustloads.

692
00:33:55,040 --> 00:33:57,440
Speaker 6: It was a trade show because we will hire six

693
00:33:57,560 --> 00:34:01,960
Speaker 6: bus greyhound bustle loads of models from LA We would

694
00:34:02,000 --> 00:34:04,360
Speaker 6: have them all come to the trade show for one

695
00:34:04,480 --> 00:34:07,880
Speaker 6: party one night. All were fuble come in and they

696
00:34:07,920 --> 00:34:09,560
Speaker 6: would be Cinderella. They'd had to get right on the

697
00:34:09,600 --> 00:34:11,800
Speaker 6: bus right after and leave. And all the buyers and

698
00:34:11,840 --> 00:34:14,640
Speaker 6: everybody started hearing about this part. It was all these

699
00:34:14,640 --> 00:34:17,319
Speaker 6: beautiful people. You would never see them again.

700
00:34:18,000 --> 00:34:18,600
Speaker 1: Imagine what.

701
00:34:20,239 --> 00:34:20,560
Speaker 2: It's like.

702
00:34:20,800 --> 00:34:25,160
Speaker 1: Five guys, like two hundred women and we sprinkl women in.

703
00:34:25,200 --> 00:34:27,799
Speaker 2: There are like five at a time, and very classy women,

704
00:34:28,040 --> 00:34:28,200
Speaker 2: you know.

705
00:34:28,560 --> 00:34:30,719
Speaker 6: And we made sure everybody was say because they had

706
00:34:30,760 --> 00:34:32,600
Speaker 6: to get right on the bus and leave, not say

707
00:34:32,640 --> 00:34:35,320
Speaker 6: in Vega, it's not get in trouble. So when we

708
00:34:35,480 --> 00:34:37,680
Speaker 6: do a method like that, you know super Bowl, we

709
00:34:37,760 --> 00:34:41,520
Speaker 6: would would we'd buy out. We buy a beautiful space

710
00:34:42,000 --> 00:34:44,320
Speaker 6: for just three days we called Club Fuoble and you

711
00:34:44,560 --> 00:34:46,719
Speaker 6: had to get a pass by one of us to

712
00:34:46,920 --> 00:34:50,480
Speaker 6: literally get in. And it would be DMX performing that

713
00:34:50,719 --> 00:34:53,600
Speaker 6: cat that cat you know, so can coon, same stuff,

714
00:34:53,680 --> 00:34:57,600
Speaker 6: all the same mentality. There's just hood mentality, you know

715
00:34:57,640 --> 00:34:57,960
Speaker 6: what I mean?

716
00:34:58,520 --> 00:34:59,800
Speaker 2: It strictly hood mentality.

717
00:35:00,800 --> 00:35:07,799
Speaker 6: Yeah, yeah, what's the difference of an everyday person When

718
00:35:07,880 --> 00:35:10,960
Speaker 6: we were talking befoor, an everyday person in your store

719
00:35:11,080 --> 00:35:13,480
Speaker 6: and you say, you know, thank you becoming so much.

720
00:35:17,040 --> 00:35:19,800
Speaker 6: Take that home, man, how are your mother doing? It

721
00:35:19,920 --> 00:35:22,120
Speaker 6: doesn't have to be in that form. But when somebody

722
00:35:22,160 --> 00:35:24,840
Speaker 6: feels like you care about them and you took that moment,

723
00:35:25,640 --> 00:35:30,160
Speaker 6: they will never forget that in their entire life ever,

724
00:35:31,200 --> 00:35:31,360
Speaker 6: you know.

725
00:35:31,880 --> 00:35:38,040
Speaker 1: I remember I remember Nelly, Nelly telling me, Yo, give

726
00:35:38,160 --> 00:35:42,840
Speaker 1: me your football party, Daddy Olds last year. I was

727
00:35:42,920 --> 00:35:47,720
Speaker 1: caught noell back then. He said, but that party was crazy.

728
00:35:47,840 --> 00:35:49,800
Speaker 1: And it's funny because we were on stage. What was

729
00:35:49,840 --> 00:35:51,759
Speaker 1: that that that thing they wet and wild or whatever,

730
00:35:51,840 --> 00:35:54,600
Speaker 1: and we was on stage and he was telling this

731
00:35:54,719 --> 00:35:56,360
Speaker 1: is when he was telling telling him to me, and

732
00:35:56,480 --> 00:35:58,640
Speaker 1: it was just crazy to hear him say it because

733
00:35:59,200 --> 00:36:02,200
Speaker 1: we was vibing on his music, yet he was vibbling

734
00:36:02,239 --> 00:36:02,560
Speaker 1: on us.

735
00:36:03,680 --> 00:36:06,640
Speaker 6: I remember, I remember fifty used to be online there

736
00:36:06,719 --> 00:36:08,759
Speaker 6: when he was a young artist coming up. Or it

737
00:36:08,960 --> 00:36:12,400
Speaker 6: was Lebron, Remember when Lebron? Yeah, when he when he

738
00:36:12,480 --> 00:36:14,040
Speaker 6: first he didn't get drafted yet.

739
00:36:14,040 --> 00:36:16,480
Speaker 1: That's how Fifth shot his first video at one of

740
00:36:16,520 --> 00:36:17,440
Speaker 1: our parties out there.

741
00:36:17,560 --> 00:36:20,799
Speaker 4: If it wasn't for hip hop, for US hip hop music,

742
00:36:20,840 --> 00:36:23,160
Speaker 4: football wouldn't exist, not at all, not at all.

743
00:36:23,680 --> 00:36:25,080
Speaker 2: Hell, let's fix no noise for that guy that.

744
00:36:27,600 --> 00:36:33,439
Speaker 5: But at one point, like the brand did go commercial right, like, yeah,

745
00:36:34,080 --> 00:36:35,640
Speaker 5: it was just everywhere it was just it was just

746
00:36:35,760 --> 00:36:40,000
Speaker 5: everywhere was that hard because you know, you know how

747
00:36:40,160 --> 00:36:41,440
Speaker 5: you know how they said, when you when you go,

748
00:36:41,640 --> 00:36:44,319
Speaker 5: when you go, when you go, when your records get

749
00:36:44,320 --> 00:36:45,319
Speaker 5: played on the radio too much?

750
00:36:45,480 --> 00:36:45,960
Speaker 2: Are you pop?

751
00:36:46,120 --> 00:36:46,239
Speaker 5: Now?

752
00:36:46,600 --> 00:36:49,160
Speaker 2: You know what I mean? Did you ever feel like that?

753
00:36:49,960 --> 00:36:52,160
Speaker 1: We you know, we were just having a conversation about

754
00:36:52,200 --> 00:36:54,080
Speaker 1: that because we thought at that time we were gonna

755
00:36:54,080 --> 00:36:55,319
Speaker 1: have no more than three years.

756
00:36:56,200 --> 00:36:57,120
Speaker 2: Like, yo, we got three years.

757
00:36:57,160 --> 00:36:58,400
Speaker 1: We got to get as much money as we can

758
00:36:58,440 --> 00:37:00,920
Speaker 1: because it ain't gonna last that long. And then here

759
00:37:00,960 --> 00:37:03,560
Speaker 1: we are sitting thirty two years later. You know what

760
00:37:03,600 --> 00:37:06,879
Speaker 1: I'm saying, right, saying the same ship Liken we here

761
00:37:07,080 --> 00:37:09,120
Speaker 1: like this is you know, legendary.

762
00:37:10,120 --> 00:37:13,400
Speaker 6: But listen, end of the day, I'm glad that we

763
00:37:13,560 --> 00:37:18,160
Speaker 6: had a previous conversation about analytics. Yeah, we want, we want,

764
00:37:18,280 --> 00:37:19,360
Speaker 6: we want pop and I love it.

765
00:37:19,560 --> 00:37:20,799
Speaker 5: Right, But.

766
00:37:23,520 --> 00:37:24,960
Speaker 2: I mean, he's a keeping real niggas.

767
00:37:24,960 --> 00:37:26,759
Speaker 1: But you know that.

768
00:37:28,640 --> 00:37:36,239
Speaker 6: I'm here, yes, but a hot bash man like five

769
00:37:36,280 --> 00:37:38,600
Speaker 6: to seven years, where is United colored Beniton's I don't

770
00:37:38,640 --> 00:37:41,160
Speaker 6: know where where is the cost? Whereas a let's say,

771
00:37:41,200 --> 00:37:43,319
Speaker 6: when it came into the market, leve I was doing

772
00:37:43,360 --> 00:37:44,080
Speaker 6: eighteen billion.

773
00:37:44,160 --> 00:37:46,239
Speaker 2: They went down to three, they back up the six.

774
00:37:47,400 --> 00:37:49,560
Speaker 6: Uh when you when you really think about the brand,

775
00:37:49,600 --> 00:37:50,960
Speaker 6: A lot of people have fell in love with their

776
00:37:50,960 --> 00:37:52,839
Speaker 6: brand so much. But you know what, if you would

777
00:37:52,960 --> 00:37:55,320
Speaker 6: love too, loved it to death and you were in

778
00:37:55,440 --> 00:37:56,879
Speaker 6: high school, that was the old thing you want when

779
00:37:56,880 --> 00:37:57,600
Speaker 6: you went to college.

780
00:37:57,680 --> 00:37:59,920
Speaker 2: You want to feel a little different, all right.

781
00:38:00,000 --> 00:38:03,920
Speaker 6: And that's when we started to expand the brand, like

782
00:38:03,960 --> 00:38:05,560
Speaker 6: I'm gonna do with you with drink Champs. I think

783
00:38:05,600 --> 00:38:07,840
Speaker 6: drink Champs could be a whole bunch of licensing and

784
00:38:07,920 --> 00:38:09,680
Speaker 6: I think there's a lot of a lot of things.

785
00:38:09,920 --> 00:38:12,520
Speaker 6: I think that's I think. I think we wanted them.

786
00:38:12,520 --> 00:38:14,160
Speaker 6: I think that you could be you could be the

787
00:38:14,200 --> 00:38:17,640
Speaker 6: Coco Bongo was ready to community.

788
00:38:21,000 --> 00:38:24,880
Speaker 2: Taking. Yeah, yeah, but.

789
00:38:24,920 --> 00:38:26,360
Speaker 6: Yeah, of course it went pop and you know what,

790
00:38:26,520 --> 00:38:29,480
Speaker 6: it went like this, and for many years we took

791
00:38:29,520 --> 00:38:33,239
Speaker 6: the brand overseas. A lot of people said, I mean,

792
00:38:33,239 --> 00:38:36,080
Speaker 6: because one of the biggest issues was saying right, yeah,

793
00:38:36,120 --> 00:38:39,239
Speaker 6: well it was like nineteen ninety eight.

794
00:38:39,680 --> 00:38:41,040
Speaker 2: He was hottest fish grease.

795
00:38:41,160 --> 00:38:47,680
Speaker 5: You know, we were hot about like every you're giving

796
00:38:47,719 --> 00:38:48,479
Speaker 5: me chills and chills.

797
00:38:49,120 --> 00:38:52,799
Speaker 1: So the brand was so hot that they couldn't people

798
00:38:52,840 --> 00:38:53,600
Speaker 1: couldn't figure.

799
00:38:53,400 --> 00:38:54,200
Speaker 2: Out how to stop us.

800
00:38:54,400 --> 00:38:57,279
Speaker 1: They didn't, so they created this story that we sold

801
00:38:57,320 --> 00:39:01,919
Speaker 1: the bread for some reason. No matter what we did,

802
00:39:03,400 --> 00:39:04,960
Speaker 1: it just stuck for some reason.

803
00:39:05,160 --> 00:39:07,920
Speaker 2: Wow, you know what I mean? Like even what it's

804
00:39:07,960 --> 00:39:09,880
Speaker 2: twenty twenty four, ut that you sold it?

805
00:39:10,320 --> 00:39:10,520
Speaker 1: Yeah?

806
00:39:10,800 --> 00:39:12,759
Speaker 2: Who created this this? It was?

807
00:39:13,200 --> 00:39:16,000
Speaker 1: I feel I'm gonna speak for myself. It was the

808
00:39:16,080 --> 00:39:18,200
Speaker 1: competitors because they were like, yo, let's throw a monkey.

809
00:39:18,280 --> 00:39:19,799
Speaker 1: Mentioned is day, Like we.

810
00:39:19,880 --> 00:39:24,080
Speaker 2: Was getting three hundred the peers, your peers, We don't

811
00:39:24,840 --> 00:39:26,400
Speaker 2: don't know. I'm not saying it.

812
00:39:26,480 --> 00:39:29,680
Speaker 4: But than that, yeah, I'm not saying that necessarily called Canne.

813
00:39:30,040 --> 00:39:33,360
Speaker 4: There's other entities that own these brands as well, right right, people.

814
00:39:33,280 --> 00:39:35,319
Speaker 2: People started buying out the brands and then it's them

815
00:39:35,440 --> 00:39:35,680
Speaker 2: like you.

816
00:39:35,680 --> 00:39:37,640
Speaker 1: Don't do business with a person didn't want to throw

817
00:39:37,640 --> 00:39:38,719
Speaker 1: a little you know what I'm saying.

818
00:39:38,840 --> 00:39:41,319
Speaker 5: You know before you say something, because I'm gonna tell

819
00:39:41,320 --> 00:39:44,439
Speaker 5: you the reason why the rumor was a little bad

820
00:39:44,560 --> 00:39:47,239
Speaker 5: because this is a company.

821
00:39:46,960 --> 00:39:50,320
Speaker 2: That said they for us, by us, you're gonna sell it.

822
00:39:51,040 --> 00:39:57,239
Speaker 2: They sold it. Yeah, I wish we back. They did sell.

823
00:39:57,400 --> 00:40:00,600
Speaker 2: We did sell. But what we did do is we

824
00:40:00,760 --> 00:40:02,360
Speaker 2: sold to we sold the region.

825
00:40:04,239 --> 00:40:10,840
Speaker 6: We so we sold China Korea and Philippines and about

826
00:40:12,920 --> 00:40:16,520
Speaker 6: we can't touch those areas, and Korea was more skate

827
00:40:16,719 --> 00:40:18,400
Speaker 6: and we didn't want to relate to skate, so we

828
00:40:18,520 --> 00:40:21,000
Speaker 6: just sold those areas just so you can break up

829
00:40:21,040 --> 00:40:23,440
Speaker 6: your brand now and you see, like enough shark tank, right,

830
00:40:23,480 --> 00:40:29,200
Speaker 6: But the example, I'll give you an example. Yeah, I

831
00:40:29,280 --> 00:40:32,640
Speaker 6: mean publicly, we were so open about our world. So

832
00:40:32,760 --> 00:40:35,799
Speaker 6: we were like, yeah, we got a distribution deal with Samsung.

833
00:40:36,719 --> 00:40:39,399
Speaker 6: Same as you may have a distribution deal, you own

834
00:40:39,520 --> 00:40:43,920
Speaker 6: your brand, you may be on whatever platform it is today,

835
00:40:44,000 --> 00:40:44,600
Speaker 6: it's normal.

836
00:40:45,800 --> 00:40:48,520
Speaker 5: Then people are like, you own my Samsung. You know

837
00:40:48,640 --> 00:40:53,160
Speaker 5: we have a distribution deal. You own by Revolt. Right,

838
00:40:53,200 --> 00:40:54,680
Speaker 5: They would be like, well then who owned Revolt?

839
00:40:54,719 --> 00:40:57,560
Speaker 2: Well, who owned that? Person owns you? And that was

840
00:40:57,760 --> 00:40:58,480
Speaker 2: easy to say.

841
00:40:58,600 --> 00:41:03,160
Speaker 5: Again, no social it's the licensing deal all but it's

842
00:41:03,200 --> 00:41:04,360
Speaker 5: a distribute.

843
00:41:06,239 --> 00:41:10,200
Speaker 6: It's a distribution deal. There's no social media. We can't

844
00:41:10,520 --> 00:41:13,359
Speaker 6: answer immediately.

845
00:41:13,560 --> 00:41:16,040
Speaker 5: Somebody can't go to the fooble or hear the fooble,

846
00:41:16,120 --> 00:41:17,440
Speaker 5: Instagram or TikTok to go yo.

847
00:41:17,640 --> 00:41:20,080
Speaker 6: Let me break it down, let me show you the paperwork.

848
00:41:20,640 --> 00:41:22,640
Speaker 6: No way to get out of it. It keeps spinning.

849
00:41:23,080 --> 00:41:26,719
Speaker 5: You can't spend time on negative when we knew the commercials, Hey,

850
00:41:27,200 --> 00:41:27,680
Speaker 5: we own it.

851
00:41:27,840 --> 00:41:28,239
Speaker 1: We own it.

852
00:41:28,920 --> 00:41:30,359
Speaker 6: The kids don't care. At the end of the day,

853
00:41:30,440 --> 00:41:33,480
Speaker 6: they care what's cool, what they want to rock, you know.

854
00:41:33,600 --> 00:41:35,720
Speaker 6: So that's that's some of the things we have the challenges.

855
00:41:36,000 --> 00:41:37,520
Speaker 5: So so let me ask you, because that was very

856
00:41:37,560 --> 00:41:40,880
Speaker 5: interesting what you said. So you said you showed the

857
00:41:40,960 --> 00:41:45,200
Speaker 5: Korea territory territory and then then so that means that you, guys,

858
00:41:45,320 --> 00:41:48,040
Speaker 5: wasn't designing those clothes that came out and I was.

859
00:41:48,040 --> 00:41:51,200
Speaker 4: Start Usually we start with a licensing situation where let's

860
00:41:51,200 --> 00:41:53,760
Speaker 4: say a company in Korea, and yes we were guide

861
00:41:53,800 --> 00:41:57,840
Speaker 4: them with all the branding and all the direct quality control.

862
00:41:58,360 --> 00:42:00,719
Speaker 4: But once they get up and run, they may say, no,

863
00:42:00,800 --> 00:42:02,520
Speaker 4: what we want to buy the story from the guy.

864
00:42:02,560 --> 00:42:03,719
Speaker 4: We don't want to license it no more.

865
00:42:04,000 --> 00:42:04,680
Speaker 2: What's your price?

866
00:42:05,160 --> 00:42:05,279
Speaker 5: Right?

867
00:42:05,760 --> 00:42:06,960
Speaker 2: And that's what you look at, you know.

868
00:42:07,040 --> 00:42:08,920
Speaker 6: So if you did, if you did a license of

869
00:42:09,080 --> 00:42:12,839
Speaker 6: drink champs in China, right, we want to you can

870
00:42:13,320 --> 00:42:16,680
Speaker 6: you can create whatever your your A license is basically

871
00:42:17,480 --> 00:42:20,640
Speaker 6: you leasing it to somebody. So you're or you're renting

872
00:42:20,680 --> 00:42:23,399
Speaker 6: your home this summer, you can say, listen, guys here

873
00:42:23,440 --> 00:42:25,520
Speaker 6: in China here's what I want you to do. I'll

874
00:42:25,560 --> 00:42:28,040
Speaker 6: allow you to do twenty four episodes a drink champ.

875
00:42:28,400 --> 00:42:33,440
Speaker 6: But because we understand that China wants some portion of

876
00:42:33,520 --> 00:42:38,120
Speaker 6: it to be China related speaking that language for a

877
00:42:38,360 --> 00:42:38,919
Speaker 6: half an.

878
00:42:38,880 --> 00:42:41,919
Speaker 2: Hour hour, you can neither go a half an hour

879
00:42:42,040 --> 00:42:42,319
Speaker 2: is us.

880
00:42:42,320 --> 00:42:44,640
Speaker 6: Or we can go one segment is US, one segment

881
00:42:44,760 --> 00:42:47,279
Speaker 6: is your version one segment, or you can go every

882
00:42:47,400 --> 00:42:49,680
Speaker 6: other episode. So what we would do is say, here

883
00:42:49,840 --> 00:42:52,200
Speaker 6: is the package, here is all our logos, identity. We're

884
00:42:52,239 --> 00:42:54,480
Speaker 6: making a military set d D. They'll go, okay, we'll

885
00:42:54,560 --> 00:42:57,759
Speaker 6: use thirty percent of that. But in Japan they used

886
00:42:57,760 --> 00:42:59,880
Speaker 6: to like to dress and they still do something like characters.

887
00:43:00,360 --> 00:43:01,960
Speaker 6: They say, we want to do that.

888
00:43:02,040 --> 00:43:03,960
Speaker 5: We're not gonna do your double lexus because nobody's a

889
00:43:04,000 --> 00:43:04,839
Speaker 5: double lex over here.

890
00:43:05,680 --> 00:43:09,240
Speaker 6: And fifty percent we're gonna create our own with your logo.

891
00:43:09,480 --> 00:43:12,200
Speaker 6: But you're gonna they're gonna look like a dog, literally

892
00:43:12,280 --> 00:43:16,560
Speaker 6: a rock waller with FuGO on whatever it's trending in

893
00:43:16,640 --> 00:43:19,279
Speaker 6: that gave them. We gave them the DNA to it.

894
00:43:19,400 --> 00:43:21,000
Speaker 6: So that's how you do it. And you can license

895
00:43:21,480 --> 00:43:24,280
Speaker 6: a territory. You can license, Well, I'm gonna give you suits.

896
00:43:24,280 --> 00:43:26,080
Speaker 6: I'm gonna give you bags, I'm gonna give you boots.

897
00:43:26,120 --> 00:43:30,839
Speaker 6: And that's how you see Mickey Mouse, Nike, Apple, all

898
00:43:30,920 --> 00:43:33,480
Speaker 6: these brands that are gonna scale, and everybody listening to

899
00:43:33,640 --> 00:43:34,160
Speaker 6: us right now.

900
00:43:34,360 --> 00:43:38,400
Speaker 5: You want to scale your intellectual property. It's all about licensing.

901
00:43:38,520 --> 00:43:41,000
Speaker 5: Because if we knew the we knew how, we knew,

902
00:43:41,000 --> 00:43:42,480
Speaker 5: how we knew what we knew. We knew how to

903
00:43:42,560 --> 00:43:44,719
Speaker 5: make for hip hop.

904
00:43:45,280 --> 00:43:49,359
Speaker 6: That's it mails between eighteen and thirty five that love

905
00:43:49,440 --> 00:43:53,239
Speaker 6: to pay twenty percent more in quality goods. We knew

906
00:43:53,280 --> 00:43:56,640
Speaker 6: that you want to make ladies, and you're a ladies manufacturer,

907
00:43:56,760 --> 00:43:59,200
Speaker 6: we will license you because you know ladies.

908
00:43:59,280 --> 00:44:01,120
Speaker 2: I don't know how how design like a lake you

909
00:44:01,200 --> 00:44:03,120
Speaker 2: want to make for makeup? You want to make for

910
00:44:03,239 --> 00:44:06,320
Speaker 2: this like right now, call he does if you're a.

911
00:44:06,520 --> 00:44:08,239
Speaker 2: If you're a. As the baby.

912
00:44:08,000 --> 00:44:11,680
Speaker 6: Boomers, the primarily the African American baby booming, their children

913
00:44:11,760 --> 00:44:16,640
Speaker 6: now have wealth, but their parents don't necessarily have in

914
00:44:16,719 --> 00:44:19,960
Speaker 6: the multicultural housing a place to retire that they feel

915
00:44:20,000 --> 00:44:23,480
Speaker 6: that African Americans are sold up to. So if you

916
00:44:23,640 --> 00:44:25,120
Speaker 6: want to go to call because he runs the real

917
00:44:25,239 --> 00:44:26,640
Speaker 6: estate division. You want to say, hey, I want to

918
00:44:26,640 --> 00:44:31,680
Speaker 6: create a community for affluent African Americans who kids aren't lawyer,

919
00:44:31,840 --> 00:44:34,640
Speaker 6: docs or whatever the case is. But nobody's telling them

920
00:44:35,400 --> 00:44:39,719
Speaker 6: I want to create a Fuboo community. Well, then you

921
00:44:39,800 --> 00:44:41,400
Speaker 6: go to call and let me explain that to your

922
00:44:41,440 --> 00:44:44,719
Speaker 6: real quick. That's a license and it is likely said.

923
00:44:44,760 --> 00:44:45,920
Speaker 6: It's expanding the brand.

924
00:44:46,040 --> 00:44:49,800
Speaker 4: So we're moving into real estate, which consists of anything

925
00:44:49,880 --> 00:44:54,040
Speaker 4: from hospitality, housing, Well, we call.

926
00:44:53,960 --> 00:44:56,360
Speaker 2: It community, whatever you want to call it. You may

927
00:44:56,440 --> 00:44:57,160
Speaker 2: call it this community.

928
00:44:59,320 --> 00:45:03,160
Speaker 4: The reality is when you deal with developers, they always

929
00:45:03,200 --> 00:45:06,759
Speaker 4: looking for a way to upsell whatever property they have.

930
00:45:07,480 --> 00:45:09,400
Speaker 4: So we filled our brand and get them the leverage

931
00:45:09,440 --> 00:45:12,080
Speaker 4: that they need to get into certain markets. So we

932
00:45:12,360 --> 00:45:18,120
Speaker 4: partner with housing developers, retail developers, commercial commercial developers to

933
00:45:18,920 --> 00:45:22,400
Speaker 4: build these communities that we're working on right now outside

934
00:45:22,400 --> 00:45:30,840
Speaker 4: of Atlanta that consists of housing, retail, hospitality, restaurants, sports,

935
00:45:31,120 --> 00:45:34,400
Speaker 4: sports what we call those things the things we do

936
00:45:34,480 --> 00:45:38,200
Speaker 4: all the sports things that So we basically go into

937
00:45:38,280 --> 00:45:41,520
Speaker 4: these communities that need these things in developing them.

938
00:45:41,400 --> 00:45:43,719
Speaker 6: For and we're going to have some medical and if

939
00:45:43,719 --> 00:45:45,840
Speaker 6: you think like the retirement, but we want to have

940
00:45:45,920 --> 00:45:51,319
Speaker 6: experts who understand heart disease, adult care, living adult care

941
00:45:51,400 --> 00:45:55,960
Speaker 6: for African American blood, high blood pressure, cholesterol and be

942
00:45:56,120 --> 00:45:58,800
Speaker 6: experts in that. So that our so again it's a

943
00:45:58,920 --> 00:46:01,319
Speaker 6: license of people. Well then we vet and the same thing.

944
00:46:01,320 --> 00:46:03,080
Speaker 6: If we want to do frozen soul food, well we're

945
00:46:03,080 --> 00:46:05,239
Speaker 6: gonna say, well, African Americans suffer from a lot of

946
00:46:05,360 --> 00:46:08,400
Speaker 6: You wanted the African American taste or Caribbean taste, or

947
00:46:08,440 --> 00:46:10,280
Speaker 6: you want that, but you want it to be maybe

948
00:46:10,840 --> 00:46:13,440
Speaker 6: not as much salt in it, not as much for

949
00:46:13,520 --> 00:46:15,919
Speaker 6: every case. The bottom line is when you license drink

950
00:46:16,000 --> 00:46:18,959
Speaker 6: champs with whoever here talking about their bakery, their lotion

951
00:46:19,560 --> 00:46:24,080
Speaker 6: or whatever, if you are able to find great partners

952
00:46:24,120 --> 00:46:26,320
Speaker 6: to say I will take a three year license on that,

953
00:46:26,360 --> 00:46:27,680
Speaker 6: and if I hit all the numbers and do it

954
00:46:27,719 --> 00:46:29,279
Speaker 6: the right way, I'll do what I really do best.

955
00:46:29,320 --> 00:46:30,960
Speaker 6: I believe in your brand and I'll take it there

956
00:46:31,480 --> 00:46:34,160
Speaker 6: and then you know we'll keep it going. Some license,

957
00:46:34,200 --> 00:46:35,840
Speaker 6: screw you. But that's how we got to grow up.

958
00:46:35,880 --> 00:46:38,320
Speaker 4: For the young people that's going into the building their brands,

959
00:46:38,680 --> 00:46:41,360
Speaker 4: it's all about the brand. Build a brand and you

960
00:46:41,480 --> 00:46:44,000
Speaker 4: capture your market. Now you have an asset that you

961
00:46:44,080 --> 00:46:45,600
Speaker 4: can go out and work these.

962
00:46:45,520 --> 00:46:48,839
Speaker 2: I mean, isn't that what miss the Beast does, right.

963
00:46:49,239 --> 00:46:50,680
Speaker 6: I think you just sound one of the biggest deals

964
00:46:50,719 --> 00:46:54,920
Speaker 6: in history, right, Miss the Beast, these burgers and all

965
00:46:54,960 --> 00:46:58,520
Speaker 6: that kind of stuff like that or YouTuber YouTube, Right,

966
00:46:58,640 --> 00:47:02,400
Speaker 6: I need buy an island assumption. They learned to license

967
00:47:02,440 --> 00:47:02,880
Speaker 6: their brand.

968
00:47:03,040 --> 00:47:05,319
Speaker 8: You know, that's something that from year one we knew

969
00:47:05,920 --> 00:47:07,800
Speaker 8: build a strong brand and we wanted.

970
00:47:07,600 --> 00:47:10,960
Speaker 2: To We wanted to own it, and we wanted to

971
00:47:10,960 --> 00:47:12,680
Speaker 2: do I looked at.

972
00:47:12,640 --> 00:47:15,960
Speaker 8: It as franchising Drink Champs to these different countries. Our

973
00:47:16,000 --> 00:47:19,400
Speaker 8: idea was like, find the equivalent of no Orient EFN

974
00:47:19,440 --> 00:47:22,120
Speaker 8: in your country that's credible, and we'll give you the

975
00:47:22,200 --> 00:47:24,240
Speaker 8: full franchise model of how that will.

976
00:47:24,160 --> 00:47:26,640
Speaker 2: Work and back it from our end. It's the same thing.

977
00:47:26,680 --> 00:47:27,799
Speaker 2: And you know, license and.

978
00:47:28,040 --> 00:47:30,319
Speaker 4: Do you make money fun the whether the royalties from

979
00:47:30,320 --> 00:47:32,480
Speaker 4: the avatarsing what you may do your work.

980
00:47:32,920 --> 00:47:34,600
Speaker 6: And your job is to keep the d N a

981
00:47:34,719 --> 00:47:37,600
Speaker 6: of it, because if Drink Champs doesn't do what they're

982
00:47:37,600 --> 00:47:41,080
Speaker 6: supposed to do, then everybody else Hence, going back to

983
00:47:41,120 --> 00:47:43,640
Speaker 6: our partnerships, you don't do. If you don't do, if

984
00:47:43,640 --> 00:47:45,920
Speaker 6: I don't do what I'm supposed to do, the whole

985
00:47:46,040 --> 00:47:46,799
Speaker 6: thing collapses.

986
00:47:47,520 --> 00:47:56,480
Speaker 2: Is it true? Owns Cougie. Yeah, yeah, we ended up

987
00:47:56,480 --> 00:47:57,160
Speaker 2: buying Koogie.

988
00:47:57,920 --> 00:47:58,680
Speaker 5: We had.

989
00:48:00,280 --> 00:48:02,440
Speaker 6: We had, we had Kappa us A, but we gave

990
00:48:02,520 --> 00:48:05,920
Speaker 6: that back because Kappa uh Soper didn't take off till

991
00:48:05,960 --> 00:48:09,080
Speaker 6: last year. And the damn sneakers we had, we have

992
00:48:09,200 --> 00:48:13,279
Speaker 6: etonic sneakers. Willie Esco our party, you're running too, so

993
00:48:13,400 --> 00:48:14,000
Speaker 6: you understand.

994
00:48:18,040 --> 00:48:21,000
Speaker 2: We had a coming called Heather Red. We had drunken money,

995
00:48:22,320 --> 00:48:25,120
Speaker 2: married to the mom, and we had we had what's

996
00:48:25,160 --> 00:48:26,960
Speaker 2: that Ted Baker? We had for a little while, but

997
00:48:27,040 --> 00:48:30,160
Speaker 2: we didn't we licensed that from them. We didn't. We didn't.

998
00:48:30,280 --> 00:48:32,520
Speaker 6: We failed at that. We didn't know how to build

999
00:48:33,160 --> 00:48:35,359
Speaker 6: retail stores. We would never experts at that. We love

1000
00:48:35,400 --> 00:48:37,720
Speaker 6: to know what we're expertise. So we failed at Kappa.

1001
00:48:38,280 --> 00:48:43,760
Speaker 6: We failed that uh Ted Baker. We we reinvented Cougie

1002
00:48:44,160 --> 00:48:47,399
Speaker 6: because we bought that out of bankruptcy. And the old

1003
00:48:47,480 --> 00:48:50,080
Speaker 6: cats would say to the young kids, you don't know

1004
00:48:50,080 --> 00:48:52,760
Speaker 6: about this cookie. And then we ended up making jeans

1005
00:48:52,760 --> 00:48:54,680
Speaker 6: that Kougie never made, and the young cats would say,

1006
00:48:54,680 --> 00:49:02,240
Speaker 6: the old people, you don't know about then.

1007
00:48:59,200 --> 00:48:59,840
Speaker 2: Let me tell you all.

1008
00:49:00,200 --> 00:49:02,680
Speaker 5: Our show is about giving people their flowers while they alive,

1009
00:49:02,840 --> 00:49:03,959
Speaker 5: not why you know what I mean.

1010
00:49:04,600 --> 00:49:06,200
Speaker 2: Something happens and you passed away.

1011
00:49:06,320 --> 00:49:08,799
Speaker 5: So we wanted to make sure that we tell y'all

1012
00:49:08,880 --> 00:49:10,600
Speaker 5: how much y'all mean to the coach, and how much

1013
00:49:10,640 --> 00:49:12,800
Speaker 5: y'all mean to the society, how much you'll mean to

1014
00:49:12,960 --> 00:49:13,640
Speaker 5: us personally.

1015
00:49:13,920 --> 00:49:16,160
Speaker 2: So we wanted to give you all y'all know what

1016
00:49:16,160 --> 00:49:26,760
Speaker 2: I'm saying. Oh the other word, Yeah, we got always

1017
00:49:26,760 --> 00:49:29,239
Speaker 2: say give it to the Michael just gets to put

1018
00:49:29,239 --> 00:49:32,120
Speaker 2: it on the tables. There you go, you represent him

1019
00:49:32,160 --> 00:49:40,720
Speaker 2: that he's not here. Big up my FUNA network.

1020
00:49:40,840 --> 00:49:44,440
Speaker 5: So we're gonna play a quick game. You explained to them,

1021
00:49:44,920 --> 00:49:47,239
Speaker 5: the fans drinking. We got to find out was drinking

1022
00:49:47,280 --> 00:49:49,640
Speaker 5: for them. Oh yeah, you want to you want any

1023
00:49:49,680 --> 00:49:51,560
Speaker 5: of your friends to be a designated drink or you

1024
00:49:51,600 --> 00:49:53,240
Speaker 5: want one of our dudes to be a destiny?

1025
00:49:55,880 --> 00:49:57,240
Speaker 2: You got that information?

1026
00:49:58,120 --> 00:49:58,319
Speaker 5: Drink?

1027
00:50:01,520 --> 00:50:04,320
Speaker 2: Come on, come on, who's gonna be drinking? Put them back? Somebody?

1028
00:50:07,200 --> 00:50:10,719
Speaker 2: Come on, key, I think everybody need doesn't drinking? Right,

1029
00:50:12,040 --> 00:50:18,440
Speaker 2: come on? Designated drinkers? Come on? Do you hear that? Folks?

1030
00:50:18,560 --> 00:50:21,240
Speaker 5: This is the only place in the world this designated drivers,

1031
00:50:21,320 --> 00:50:22,280
Speaker 5: but don't drink chapter.

1032
00:50:22,200 --> 00:50:23,240
Speaker 2: Get it designated drinker?

1033
00:50:24,320 --> 00:50:28,279
Speaker 9: Alright, designated drink There we go, all right, I need

1034
00:50:28,320 --> 00:50:31,000
Speaker 9: somebody to drink from me. Yea, we need one more

1035
00:50:31,040 --> 00:50:34,080
Speaker 9: designated drink. Come on, now we go, I mean cost

1036
00:50:34,160 --> 00:50:35,600
Speaker 9: son and.

1037
00:50:35,719 --> 00:50:37,680
Speaker 2: Uh so, we're gonna give you two choices.

1038
00:50:38,280 --> 00:50:42,400
Speaker 8: If you pick one of these two choices, nobody drinks, right,

1039
00:50:42,520 --> 00:50:44,960
Speaker 8: nobody yet what We're gonna give you two choices.

1040
00:50:45,080 --> 00:50:47,680
Speaker 2: Okay, you say one over, you know you pick one.

1041
00:50:47,920 --> 00:50:50,479
Speaker 5: Nobody drinks if you say both of neither, which would

1042
00:50:50,480 --> 00:50:51,360
Speaker 5: be the politically correct.

1043
00:50:51,400 --> 00:50:55,279
Speaker 8: And we all drinking here. We're all taking a shot.

1044
00:50:56,239 --> 00:50:58,640
Speaker 8: And please dive into any stories with anybody we mentioned.

1045
00:50:58,680 --> 00:51:00,360
Speaker 8: This is about, you know, bringing up any stories with

1046
00:51:00,440 --> 00:51:00,880
Speaker 8: these folks.

1047
00:51:03,360 --> 00:51:10,359
Speaker 2: That's rock, that's rock, baby, cal Knile or cross cars Carl?

1048
00:51:10,480 --> 00:51:12,480
Speaker 2: Can I you know why? I would like to know what?

1049
00:51:12,600 --> 00:51:15,759
Speaker 2: Because I had a dreamer on the arrange rover one day.

1050
00:51:15,920 --> 00:51:19,200
Speaker 2: You had a dreamer on the arranged robo. Okay, that

1051
00:51:19,320 --> 00:51:22,480
Speaker 2: was one of my goals. And Karl kan I made

1052
00:51:22,520 --> 00:51:26,040
Speaker 2: an ad in the ski hat and here's some skis

1053
00:51:26,120 --> 00:51:28,959
Speaker 2: on sitting next to a range rover, and I said,

1054
00:51:29,280 --> 00:51:30,680
Speaker 2: that's gonna be me one day.

1055
00:51:31,520 --> 00:51:36,719
Speaker 10: How can I with a big fucking uh uh encouragement

1056
00:51:36,760 --> 00:51:41,160
Speaker 10: to me to go on? Can for some red ask

1057
00:51:41,200 --> 00:51:45,120
Speaker 10: you this that question, that's my guy. I'm asking you

1058
00:51:45,440 --> 00:51:46,919
Speaker 10: claiming you don't drink. Nobody drinks.

1059
00:51:47,000 --> 00:51:53,200
Speaker 5: Nobody drinks if.

1060
00:51:50,440 --> 00:51:54,960
Speaker 2: You don't pay, you don't ye nas or l j

1061
00:51:58,200 --> 00:51:59,239
Speaker 2: ll cool j no.

1062
00:52:04,800 --> 00:52:10,719
Speaker 5: Niche or Esco Esco because we own a little bit

1063
00:52:10,719 --> 00:52:12,719
Speaker 5: of that. Shout out to man, shout out to Will.

1064
00:52:13,280 --> 00:52:18,680
Speaker 5: That's the best part ever, Jay z or Biggie Smalls. Baby,

1065
00:52:20,160 --> 00:52:21,040
Speaker 5: that's pretty easy.

1066
00:52:22,280 --> 00:52:24,239
Speaker 2: Wait wait, wait, don't. We're throwing at you too, and

1067
00:52:25,040 --> 00:52:29,960
Speaker 2: it's just for you guys, big old day baby, you

1068
00:52:30,040 --> 00:52:30,320
Speaker 2: got it?

1069
00:52:30,840 --> 00:52:41,560
Speaker 5: Yeah, fat form or rock Aware, fat Phone, Okay, Tupac

1070
00:52:41,840 --> 00:52:42,520
Speaker 5: or d m X.

1071
00:52:45,960 --> 00:52:51,720
Speaker 2: Got me d m X man, you want.

1072
00:52:51,600 --> 00:52:58,640
Speaker 5: Us to drink ko either There you go, There you go.

1073
00:52:58,880 --> 00:53:02,120
Speaker 2: Yeah, that was a tough one. Any interaction Pcer, I

1074
00:53:02,200 --> 00:53:04,440
Speaker 2: know you know one of my my regrets. I don't

1075
00:53:04,440 --> 00:53:07,560
Speaker 2: think we ever had interactional pop. I said, what's up

1076
00:53:07,600 --> 00:53:08,040
Speaker 2: to him? Once?

1077
00:53:09,560 --> 00:53:11,600
Speaker 6: I don't think I've ever even seen him, man, really,

1078
00:53:11,719 --> 00:53:13,520
Speaker 6: I never I don't think. I don't think I haven't

1079
00:53:13,520 --> 00:53:16,200
Speaker 6: seen him. I heard he's in the club one time

1080
00:53:16,200 --> 00:53:17,880
Speaker 6: when I was there. Man, you know what I love

1081
00:53:17,920 --> 00:53:18,919
Speaker 6: about the park.

1082
00:53:19,320 --> 00:53:25,080
Speaker 5: If you ask ten different people ten anything about tens

1083
00:53:25,080 --> 00:53:28,080
Speaker 5: of people get ten different stories really, which I now

1084
00:53:28,200 --> 00:53:30,600
Speaker 5: know because I'm married to a Gemini, so I know that.

1085
00:53:33,280 --> 00:53:38,799
Speaker 2: Gemini bro it is hm hm.

1086
00:53:40,400 --> 00:53:48,520
Speaker 5: Tommy Hill Figure or Nordica going to Okay, yeah you

1087
00:53:48,560 --> 00:53:49,719
Speaker 5: want this one?

1088
00:53:50,320 --> 00:53:53,719
Speaker 2: Walkerware or Maurice Malone walk Away.

1089
00:53:56,440 --> 00:54:01,920
Speaker 1: Like that's my homie. I mean, no, no disrespect the Maurice.

1090
00:54:02,040 --> 00:54:02,680
Speaker 1: I love him too.

1091
00:54:02,840 --> 00:54:08,480
Speaker 2: But Big Home Basaci or Gucci.

1092
00:54:14,280 --> 00:54:16,319
Speaker 6: Yeah, man, that's a that's a that's a tough one.

1093
00:54:16,400 --> 00:54:20,640
Speaker 6: Both of them, Yeah, both of them a legendary. Both

1094
00:54:20,640 --> 00:54:23,440
Speaker 6: of them got the that's a tough one. That's a

1095
00:54:23,480 --> 00:54:23,879
Speaker 6: tough one.

1096
00:54:29,000 --> 00:54:36,879
Speaker 2: Yeah, crop called Quest or Brand Nubia, that's a good one.

1097
00:54:39,680 --> 00:54:45,399
Speaker 2: Lynden Bulle, Linden Bulla on that polo ship, I'm going

1098
00:54:45,440 --> 00:54:55,480
Speaker 2: with something to get come on, grand It wasn't okay, okay,

1099
00:54:55,560 --> 00:54:58,160
Speaker 2: so I ain't. I'm still gonna go with my guys

1100
00:54:58,200 --> 00:55:03,360
Speaker 2: from London, Lyndon Boulevard, Baby Salt Pepper or j J.

1101
00:55:03,560 --> 00:55:17,000
Speaker 2: Fag No, that would be your baby Colosseum or girch More.

1102
00:55:19,320 --> 00:55:27,200
Speaker 2: I'm going down. We're going Calseeum.

1103
00:55:28,719 --> 00:55:30,080
Speaker 1: That's the Fresh seven over there.

1104
00:55:30,200 --> 00:55:34,080
Speaker 5: Man. You know earlier when we spoke about you guys

1105
00:55:34,160 --> 00:55:35,200
Speaker 5: selling shirts and hats.

1106
00:55:35,360 --> 00:55:38,239
Speaker 2: In my mind, it was on the coliseum. Let me

1107
00:55:38,320 --> 00:55:43,480
Speaker 2: tell you this a quick story. It's two stories.

1108
00:55:43,520 --> 00:55:46,080
Speaker 4: Is that because me and Damon worked in the colseum

1109
00:55:46,239 --> 00:55:49,200
Speaker 4: get the funk out of hopcoin stand together. That's how

1110
00:55:49,239 --> 00:55:51,000
Speaker 4: we That's how we went our first jobs together.

1111
00:55:51,239 --> 00:55:55,400
Speaker 2: Wow, before church is chicken. But but we started.

1112
00:55:55,840 --> 00:55:58,640
Speaker 4: Easter Sunday was the first day we went out with

1113
00:55:58,760 --> 00:56:00,759
Speaker 4: our hats and from the I'll see them all to

1114
00:56:00,760 --> 00:56:03,239
Speaker 4: start our business because I was it.

1115
00:56:05,920 --> 00:56:06,440
Speaker 2: Anniversary.

1116
00:56:06,600 --> 00:56:10,600
Speaker 6: Yes, it was thirty five years ago that we stood

1117
00:56:10,640 --> 00:56:13,600
Speaker 6: outside in the corner Carl and I and I always

1118
00:56:13,640 --> 00:56:14,920
Speaker 6: say this story I tell you, but I always tell

1119
00:56:14,920 --> 00:56:16,560
Speaker 6: the story. I was by myself, but I wasn't because

1120
00:56:16,560 --> 00:56:18,320
Speaker 6: you know, back from the hood, you're never going to

1121
00:56:18,360 --> 00:56:19,640
Speaker 6: where body. You don't even go to the corner store.

1122
00:56:19,640 --> 00:56:21,680
Speaker 6: You take a walk with me, right and I need

1123
00:56:21,760 --> 00:56:24,160
Speaker 6: a call and he needed me because if we didn't

1124
00:56:24,200 --> 00:56:25,440
Speaker 6: know we were going to tell anybody. I had eight

1125
00:56:25,640 --> 00:56:27,200
Speaker 6: dred we had eight hundred dollars together and now all

1126
00:56:27,200 --> 00:56:29,640
Speaker 6: of a sudden thinking about who gonna rob us? It

1127
00:56:29,800 --> 00:56:33,240
Speaker 6: was a good and then uh then good Friday nineteen

1128
00:56:33,280 --> 00:56:36,600
Speaker 6: eighty nine because I remember and my memories fucked up.

1129
00:56:36,680 --> 00:56:41,360
Speaker 6: So I remember going to shirt Kings and thinking I

1130
00:56:41,640 --> 00:56:44,040
Speaker 6: saw a footbel shirt there.

1131
00:56:44,800 --> 00:56:47,520
Speaker 2: Key cousin worked the shirt Kings big time.

1132
00:56:51,120 --> 00:56:53,520
Speaker 5: Way back there, like back to I was like, you know,

1133
00:56:54,280 --> 00:56:57,200
Speaker 5: go to see him for me, and I know this

1134
00:56:57,360 --> 00:57:00,719
Speaker 5: is going to really sound like like like that was

1135
00:57:00,800 --> 00:57:02,200
Speaker 5: like I didn't know no other fly.

1136
00:57:03,200 --> 00:57:10,160
Speaker 2: Yeah that was that was it is everything?

1137
00:57:11,719 --> 00:57:12,080
Speaker 5: That was it.

1138
00:57:12,160 --> 00:57:14,120
Speaker 6: I mean what you were thinking about it was Coliseum

1139
00:57:14,200 --> 00:57:16,160
Speaker 6: shirt King right, it was, mister Lee. If you want

1140
00:57:16,160 --> 00:57:17,919
Speaker 6: to get some pressure on all you didn't have money

1141
00:57:17,920 --> 00:57:21,440
Speaker 6: for that, but Dan that yes.

1142
00:57:22,800 --> 00:57:22,960
Speaker 2: Ye.

1143
00:57:25,160 --> 00:57:29,200
Speaker 5: When when I when I moved around the world and

1144
00:57:30,520 --> 00:57:35,480
Speaker 5: they called their spot flea markets, but that's what coliseum.

1145
00:57:37,040 --> 00:57:39,040
Speaker 2: I was like, like, are USA flee market out here?

1146
00:57:39,760 --> 00:57:40,480
Speaker 2: What they calling that?

1147
00:57:40,600 --> 00:57:44,840
Speaker 5: L a If you say this is the crazyes shit is?

1148
00:57:45,040 --> 00:57:47,000
Speaker 5: If you say to me the coliseum, I'm like, yeah,

1149
00:57:47,000 --> 00:57:48,080
Speaker 5: I'm with it. What do you say to me that

1150
00:57:48,160 --> 00:57:49,000
Speaker 5: coming to the flea walk?

1151
00:57:51,240 --> 00:57:53,960
Speaker 6: The same I got my first back gold chamber in

1152
00:57:53,960 --> 00:57:57,000
Speaker 6: the Policum. I think it was two dollars a yard.

1153
00:57:58,200 --> 00:58:00,200
Speaker 6: You get you remember, get the rope chain in the

1154
00:58:00,240 --> 00:58:01,040
Speaker 6: turn Green like the.

1155
00:58:01,080 --> 00:58:06,880
Speaker 2: Same night, tell me nothing but you got you gotta

1156
00:58:06,880 --> 00:58:10,800
Speaker 2: remember Kyle c. M didn't sell fake ship. They had real.

1157
00:58:13,000 --> 00:58:15,000
Speaker 5: So it was a fleet market. That's the time between

1158
00:58:15,200 --> 00:58:18,000
Speaker 5: that the fleet markets. You have a real store right

1159
00:58:18,040 --> 00:58:19,680
Speaker 5: here in the fleet market and you got it.

1160
00:58:19,920 --> 00:58:20,680
Speaker 2: It's bootleg.

1161
00:58:21,000 --> 00:58:21,360
Speaker 5: You got the.

1162
00:58:24,160 --> 00:58:27,240
Speaker 2: Big difference. Okay, you said, I got the next one

1163
00:58:27,680 --> 00:58:30,480
Speaker 2: podcast of radio radio.

1164
00:58:32,120 --> 00:58:36,640
Speaker 3: Come on football radio, Man radio talking about home radio.

1165
00:58:37,720 --> 00:58:42,360
Speaker 3: As we talk, we get a license drink that Shaun John,

1166
00:58:49,400 --> 00:58:49,800
Speaker 3: let's drink.

1167
00:58:49,880 --> 00:58:54,240
Speaker 6: You gotta drink, you gotta drink, you gotta drink. You know,

1168
00:58:55,000 --> 00:58:59,200
Speaker 6: Mark will show edgy with his from that side and John.

1169
00:58:59,640 --> 00:59:02,160
Speaker 6: But but when Echo had the tapes that came with it,

1170
00:59:02,680 --> 00:59:05,680
Speaker 6: I was like that and then Denean it took it

1171
00:59:05,760 --> 00:59:07,400
Speaker 6: to a high level with a lot of the firs

1172
00:59:07,480 --> 00:59:08,520
Speaker 6: and a lot of all this love.

1173
00:59:09,120 --> 00:59:10,920
Speaker 2: You know, they kept it kept it going, you know

1174
00:59:10,960 --> 00:59:13,600
Speaker 2: what I mean? And you know, oh.

1175
00:59:16,400 --> 00:59:18,640
Speaker 5: It's this style wise but you could you can answer

1176
00:59:19,320 --> 00:59:22,040
Speaker 5: where you want da Dad or Google.

1177
00:59:21,800 --> 00:59:29,320
Speaker 2: Loo oh what googy look goovy lot. Yeah it's really whatever.

1178
00:59:29,480 --> 00:59:32,720
Speaker 2: Yeah I'm taking a shot. I'm shocked. Then, like that

1179
00:59:33,120 --> 00:59:39,960
Speaker 2: really a story behind us. We don't know the story.

1180
00:59:39,800 --> 00:59:41,960
Speaker 1: Behind it, but it's just like little jabs that we

1181
00:59:42,000 --> 00:59:44,760
Speaker 1: don't understand like we always show respect, but you know,

1182
00:59:45,280 --> 00:59:47,440
Speaker 1: a no call has some understanding on.

1183
00:59:47,440 --> 00:59:48,960
Speaker 5: That, you know it is.

1184
00:59:49,640 --> 00:59:52,600
Speaker 2: It's not even about that, it's about I think. Even

1185
00:59:52,600 --> 00:59:55,640
Speaker 2: when it came to I think, what's his name? What's

1186
00:59:55,720 --> 00:59:59,080
Speaker 2: my man named? Jim Jones he said something not so

1187
00:59:59,160 --> 01:00:00,080
Speaker 2: long ago about.

1188
01:00:00,080 --> 01:00:06,720
Speaker 4: Our catching hallm didn't fuck with football, And at that

1189
01:00:06,920 --> 01:00:08,800
Speaker 4: time I was in sales of football. I was head

1190
01:00:08,840 --> 01:00:11,040
Speaker 4: of sales, so I knew the numbers we were writing

1191
01:00:11,080 --> 01:00:13,680
Speaker 4: with Sammy's to catch one forty fifth. I knew they

1192
01:00:13,720 --> 01:00:16,200
Speaker 4: were making millions of dollars with our brand, and I

1193
01:00:16,280 --> 01:00:19,160
Speaker 4: knew camp. I knew what bas is wearing our ship.

1194
01:00:19,680 --> 01:00:23,040
Speaker 4: I knew Cameron's wearing our ship. And for him to

1195
01:00:23,080 --> 01:00:25,840
Speaker 4: come in and say that Harlem didn't fuck with Fooble,

1196
01:00:26,320 --> 01:00:29,160
Speaker 4: it just it touched me the wrong way. So when

1197
01:00:29,240 --> 01:00:31,919
Speaker 4: you come to DAP, he never showed us much love.

1198
01:00:34,560 --> 01:00:36,560
Speaker 4: Jim never show us much love, even though he tried

1199
01:00:36,600 --> 01:00:38,200
Speaker 4: to do the same thing we tried to do with

1200
01:00:38,320 --> 01:00:42,080
Speaker 4: that vampire shit. He should know how hard this business

1201
01:00:42,200 --> 01:00:44,960
Speaker 4: is and how hard for us to maintain what we're doing.

1202
01:00:45,440 --> 01:00:47,040
Speaker 4: To try to say we ain't ship to kind of

1203
01:00:47,240 --> 01:00:49,320
Speaker 4: rubbed me the wrong way. But with that being said,

1204
01:00:49,400 --> 01:00:52,440
Speaker 4: though we love Harlem Hallow.

1205
01:00:52,160 --> 01:00:55,000
Speaker 2: Always loved us and we'll be backing so us over

1206
01:00:55,040 --> 01:00:57,360
Speaker 2: there soon. You know. You know what's crazy?

1207
01:01:00,320 --> 01:01:06,120
Speaker 5: You know Rap, it's like so competitive, right, and everyone

1208
01:01:06,240 --> 01:01:09,160
Speaker 5: is always at each other. And the other day I

1209
01:01:09,240 --> 01:01:12,200
Speaker 5: had lunch with Dave Chappelle, right, and I kind of like,

1210
01:01:12,400 --> 01:01:12,840
Speaker 5: I kind of.

1211
01:01:12,880 --> 01:01:18,320
Speaker 2: Like, it's just mean like that.

1212
01:01:19,880 --> 01:01:22,160
Speaker 5: I kind of laughed at I kind of laughed at

1213
01:01:22,280 --> 01:01:26,240
Speaker 5: him because I was like, finally Comedians is going through

1214
01:01:26,280 --> 01:01:29,720
Speaker 5: it with and I'm like, I'm sorry, but I kind

1215
01:01:29,760 --> 01:01:32,280
Speaker 5: of like can't get the heat. So it's like the

1216
01:01:32,400 --> 01:01:36,200
Speaker 5: fact that because Rap, we didn't see human at at first,

1217
01:01:36,280 --> 01:01:38,360
Speaker 5: like you know, you're getting money and now start beefing

1218
01:01:38,480 --> 01:01:41,160
Speaker 5: like that ship don't don't make no sense. But to

1219
01:01:41,280 --> 01:01:44,760
Speaker 5: see it in other worlds, like a part of me

1220
01:01:44,920 --> 01:01:47,240
Speaker 5: was like, damn, that's real. Like y'all go through it too,

1221
01:01:47,760 --> 01:01:49,760
Speaker 5: like I didn't. I didn't think of it like that.

1222
01:01:49,920 --> 01:01:52,040
Speaker 5: I thought, I this is what I thought, what you

1223
01:01:53,080 --> 01:01:55,240
Speaker 5: swear to God. I know I'm mad, naive you forgive me,

1224
01:01:55,680 --> 01:01:58,640
Speaker 5: but I thought, y'all all cool ya by yall you

1225
01:01:58,760 --> 01:02:01,040
Speaker 5: see each other and can cool party? And I think

1226
01:02:01,640 --> 01:02:04,880
Speaker 5: the whole fashion, the whole you know what I'm.

1227
01:02:04,800 --> 01:02:07,560
Speaker 1: Saying, it's no chief, It's just that, you know, it's

1228
01:02:07,600 --> 01:02:09,080
Speaker 1: just a lot of a lot of ship we've been

1229
01:02:09,120 --> 01:02:11,080
Speaker 1: through behind the scenes that people don't know about.

1230
01:02:11,160 --> 01:02:12,160
Speaker 2: Like they see the story.

1231
01:02:12,800 --> 01:02:16,160
Speaker 1: You know, we know Damion Mortgage's house for you know,

1232
01:02:16,200 --> 01:02:19,160
Speaker 1: one hundred thousand dollars, and we did deal with Samsung

1233
01:02:19,240 --> 01:02:22,080
Speaker 1: and all of that, but they don't know the extortion plots.

1234
01:02:22,120 --> 01:02:25,000
Speaker 1: They don't know the deep ship that we be going

1235
01:02:25,080 --> 01:02:28,040
Speaker 1: through behind closed doors. And while we talk about putting

1236
01:02:28,040 --> 01:02:29,919
Speaker 1: out a documentary, let me tell you know, so let's

1237
01:02:29,920 --> 01:02:32,440
Speaker 1: talk about some of that ship. Because by the way,

1238
01:02:33,200 --> 01:02:36,240
Speaker 1: we've been holding back the doc and the series, right

1239
01:02:36,320 --> 01:02:39,520
Speaker 1: because every time like Hollywood talks to us and they go,

1240
01:02:40,280 --> 01:02:43,080
Speaker 1: they always do docks and series about stories and somebody

1241
01:02:43,120 --> 01:02:45,760
Speaker 1: end up dead or in jail or crime bas African

1242
01:02:45,800 --> 01:02:49,200
Speaker 1: American whatever, and they always go when we tell our

1243
01:02:49,200 --> 01:02:52,240
Speaker 1: sorry about what happened. So when they go, so one

1244
01:02:52,280 --> 01:02:54,560
Speaker 1: of you all are in jail now, somebody getting weaned

1245
01:02:54,680 --> 01:02:57,360
Speaker 1: up a p dough No no, no, no, no, you'll

1246
01:02:57,400 --> 01:03:01,760
Speaker 1: also alive. Yeah, but what happened was when we came up,

1247
01:03:02,400 --> 01:03:06,240
Speaker 1: as I said, homophobic culture that nobody thought we were

1248
01:03:06,280 --> 01:03:06,680
Speaker 1: making money.

1249
01:03:06,720 --> 01:03:07,280
Speaker 2: So what happened?

1250
01:03:07,320 --> 01:03:09,680
Speaker 6: And nobody grabbed on to us from the streets and

1251
01:03:09,720 --> 01:03:12,120
Speaker 6: none of the supreme Remember we come up with supreme teams.

1252
01:03:12,680 --> 01:03:16,560
Speaker 6: We come up with with Tommy Montana and Queens and like,

1253
01:03:16,640 --> 01:03:18,400
Speaker 6: we come up with all these guys who we was

1254
01:03:18,480 --> 01:03:22,200
Speaker 6: in encore where they usually try to grab on you

1255
01:03:22,240 --> 01:03:24,920
Speaker 6: before you come up, but we come up silently. All

1256
01:03:25,000 --> 01:03:28,400
Speaker 6: of a sudden, three hundred and fifty million dollars are

1257
01:03:28,440 --> 01:03:32,480
Speaker 6: going through a system. You got now the yakuza in

1258
01:03:32,600 --> 01:03:35,280
Speaker 6: Japan and China going, you got to make the clothes

1259
01:03:35,320 --> 01:03:36,320
Speaker 6: over here with us?

1260
01:03:37,280 --> 01:03:39,800
Speaker 2: They took you this, yeah, or something going to happen.

1261
01:03:40,280 --> 01:03:42,880
Speaker 6: You got a buyer at a store who's like, I'll

1262
01:03:42,920 --> 01:03:44,800
Speaker 6: buy ten million dollars worth of shit, but I need

1263
01:03:44,840 --> 01:03:49,400
Speaker 6: a house, right, You got, you got, you got the

1264
01:03:49,600 --> 01:03:54,040
Speaker 6: you got the mob going? Is the one hundred million

1265
01:03:54,120 --> 01:03:58,720
Speaker 6: dollars coming into your warehouse? Just claim insurance from five

1266
01:03:58,800 --> 01:04:01,000
Speaker 6: million dollars. Don't work about it. It's not gonna be

1267
01:04:01,120 --> 01:04:03,200
Speaker 6: there when you got there. If you don't, it's a

1268
01:04:03,400 --> 01:04:04,000
Speaker 6: washing machine.

1269
01:04:05,360 --> 01:04:05,840
Speaker 2: If you don't.

1270
01:04:06,000 --> 01:04:08,760
Speaker 6: The way worse than that, you got the streets seeing

1271
01:04:08,840 --> 01:04:11,200
Speaker 6: us coming out going three hundred and fifty million almost

1272
01:04:11,240 --> 01:04:14,840
Speaker 6: be under your mattress. So now we got to hire

1273
01:04:14,880 --> 01:04:17,360
Speaker 6: the due We got to hire the person somebody guards

1274
01:04:17,400 --> 01:04:19,600
Speaker 6: who used to run who used to deal with the

1275
01:04:19,800 --> 01:04:21,960
Speaker 6: tunnel and Union Square. To know that they're gonna be

1276
01:04:21,960 --> 01:04:24,760
Speaker 6: able to deal with the streets. You got to start

1277
01:04:24,800 --> 01:04:26,480
Speaker 6: trying to move your family out of it because they

1278
01:04:26,480 --> 01:04:28,560
Speaker 6: ain't gonna get to you. Well, you know, the worst

1279
01:04:28,560 --> 01:04:30,920
Speaker 6: person ever get kidnapped aint the person getting kidnapped, it's

1280
01:04:31,040 --> 01:04:33,040
Speaker 6: the friend next to them, because those are the fingers

1281
01:04:33,080 --> 01:04:35,440
Speaker 6: are going to show up at the house. We have

1282
01:04:35,760 --> 01:04:39,480
Speaker 6: all coming to us at the same time, right and

1283
01:04:39,680 --> 01:04:42,640
Speaker 6: we're trying to push this away because we're just trying to.

1284
01:04:42,640 --> 01:04:44,720
Speaker 2: Make clothes, trying to run a business.

1285
01:04:45,040 --> 01:04:48,560
Speaker 6: Yeh, When you got that kind of system happening, there's

1286
01:04:48,560 --> 01:04:50,520
Speaker 6: a lot of things that happen, and there's a lot

1287
01:04:50,600 --> 01:04:53,080
Speaker 6: of hate that happens too, because your clothing brands not

1288
01:04:53,200 --> 01:04:54,480
Speaker 6: working because ours is.

1289
01:04:54,680 --> 01:04:58,240
Speaker 2: We're not trying to do anything. It's just not your time.

1290
01:04:58,360 --> 01:04:58,520
Speaker 5: Son.

1291
01:04:58,760 --> 01:05:00,720
Speaker 2: I want you to tell your story. He's so bad,

1292
01:05:00,840 --> 01:05:03,680
Speaker 2: because we're gonna tell that story one day.

1293
01:05:03,840 --> 01:05:06,880
Speaker 5: Because it just looked like it just looked like there

1294
01:05:06,960 --> 01:05:09,280
Speaker 5: was no nothing. It just looked like, y'all just dump.

1295
01:05:11,400 --> 01:05:13,560
Speaker 5: I was four cars away when Biggie got shot.

1296
01:05:15,240 --> 01:05:17,800
Speaker 2: In front of them. We was party just up to them.

1297
01:05:17,960 --> 01:05:20,080
Speaker 1: Yeah, we sent them a bottle of dump and he

1298
01:05:20,280 --> 01:05:22,600
Speaker 1: raised his bottle up. We raised our bottle up.

1299
01:05:22,600 --> 01:05:23,240
Speaker 2: We got story.

1300
01:05:23,360 --> 01:05:26,400
Speaker 6: We got remember party and everybody's trying to fight and

1301
01:05:26,440 --> 01:05:28,320
Speaker 6: all that stuff. We're just trying to dress everybody.

1302
01:05:28,360 --> 01:05:31,680
Speaker 2: Man. We in between everything. East Coast, West Coast.

1303
01:05:31,720 --> 01:05:33,960
Speaker 6: Shug Shug shows up at one of our parties that

1304
01:05:34,000 --> 01:05:38,080
Speaker 6: we're throwing for Lennox Lewis after party, the promoter was

1305
01:05:38,120 --> 01:05:40,560
Speaker 6: a promoter from La so he had to let Shuk in.

1306
01:05:41,000 --> 01:05:43,120
Speaker 6: But then my bodyguards had to go to Sugar and

1307
01:05:43,200 --> 01:05:45,560
Speaker 6: say get that out of here because Puff's coming in.

1308
01:05:46,760 --> 01:05:48,640
Speaker 6: And so that was so we gotta we gotta beef

1309
01:05:48,680 --> 01:05:50,600
Speaker 6: in the streets with Sugar that we don't gotta beef.

1310
01:05:50,640 --> 01:05:53,040
Speaker 6: But my dudes had to settle it because now they

1311
01:05:53,120 --> 01:05:55,040
Speaker 6: had you know, they have their they're deep.

1312
01:05:55,160 --> 01:05:58,439
Speaker 2: Well, my my dudes. Our dude is our ex Navy seal.

1313
01:05:59,360 --> 01:06:01,520
Speaker 2: We got we we got all kind of stuff. We're

1314
01:06:01,640 --> 01:06:04,640
Speaker 2: just trying to dress people. Many want a shirt home boy,

1315
01:06:05,840 --> 01:06:11,560
Speaker 2: We got a lot of Yeah, man, we talk about

1316
01:06:11,560 --> 01:06:15,000
Speaker 2: third world countries. One say about foot is four different stories.

1317
01:06:15,120 --> 01:06:17,920
Speaker 5: Yeah, we we try to stop the counterfeit is on

1318
01:06:17,960 --> 01:06:23,680
Speaker 5: twenty seventh Street and Manhattan, and we tried to stop them,

1319
01:06:23,760 --> 01:06:26,240
Speaker 5: and we found out that a lot of those are

1320
01:06:27,280 --> 01:06:31,160
Speaker 5: these organizations over seves that don't do well for the

1321
01:06:31,560 --> 01:06:32,600
Speaker 5: for for the world.

1322
01:06:32,960 --> 01:06:36,240
Speaker 6: I don't want to say their name. Three hundred people

1323
01:06:36,320 --> 01:06:38,680
Speaker 6: come out of those buildings and start and start chasing.

1324
01:06:38,800 --> 01:06:40,960
Speaker 6: We have we have off duty cops. They saw whipping

1325
01:06:41,000 --> 01:06:42,920
Speaker 6: the cops. He got key got caught up in it.

1326
01:06:44,400 --> 01:06:48,640
Speaker 6: Uh that was in the hospital, called me and that's

1327
01:06:48,680 --> 01:06:50,480
Speaker 6: written up in the paper. Because you have all these

1328
01:06:50,600 --> 01:06:52,800
Speaker 6: counterfeits coming out. You know, if football did let's say

1329
01:06:52,800 --> 01:06:55,280
Speaker 6: we did ten billion over the years, counterfit has did

1330
01:06:55,360 --> 01:06:55,960
Speaker 6: fifty billion.

1331
01:06:56,320 --> 01:06:56,560
Speaker 2: Wow.

1332
01:06:57,760 --> 01:07:00,800
Speaker 6: So it's a lot of stuff in our world that Listen,

1333
01:07:00,880 --> 01:07:04,720
Speaker 6: there's nobody gonna do three three hundred, two hundred million

1334
01:07:04,800 --> 01:07:08,200
Speaker 6: dollars worth of business annually without a lot of people

1335
01:07:08,360 --> 01:07:09,280
Speaker 6: wanted to get paid.

1336
01:07:09,720 --> 01:07:12,200
Speaker 2: This this is this is the reason why y'all got

1337
01:07:12,280 --> 01:07:15,960
Speaker 2: a really really really we got We're gonna tell him

1338
01:07:15,960 --> 01:07:17,800
Speaker 2: the story. Oh no, we got stories today.

1339
01:07:17,840 --> 01:07:19,480
Speaker 5: What about the fatty girl set who walked onto the

1340
01:07:19,480 --> 01:07:22,120
Speaker 5: Fatty Girls set and we put that.

1341
01:07:22,240 --> 01:07:24,040
Speaker 2: We couldn't put that tape out. We got O. J.

1342
01:07:24,160 --> 01:07:26,880
Speaker 1: Simpson and Fatty Girl video like dancing.

1343
01:07:26,600 --> 01:07:34,400
Speaker 2: With Superhead with handcuffs on, the handcuffs on Lucas had

1344
01:07:34,440 --> 01:07:34,720
Speaker 2: to chain.

1345
01:07:34,840 --> 01:07:35,840
Speaker 1: Know, Luca's chain with the head.

1346
01:07:35,840 --> 01:07:40,240
Speaker 2: That's what with the jelly telling the story. And OJ just.

1347
01:07:40,240 --> 01:07:42,440
Speaker 1: Popped out of nowhere. He came there him his Superhead

1348
01:07:42,520 --> 01:07:44,160
Speaker 1: dance and he got to change.

1349
01:07:44,200 --> 01:07:45,760
Speaker 6: You know, he looks as he looks at he looks

1350
01:07:45,760 --> 01:07:48,440
Speaker 6: at Ludifer says, I know what those are, and there

1351
01:07:48,480 --> 01:07:51,920
Speaker 6: were handcuffs. He put the handcuff gold chain around him,

1352
01:07:52,480 --> 01:07:54,800
Speaker 6: Superhead current stuff and starts dancing with him.

1353
01:07:55,320 --> 01:07:56,240
Speaker 2: He shoots the video.

1354
01:07:56,560 --> 01:07:58,720
Speaker 5: I got it still locked up because soon as Hype

1355
01:07:58,760 --> 01:08:00,880
Speaker 5: William put the video together, we grew up with Hype two.

1356
01:08:00,920 --> 01:08:03,400
Speaker 2: He was on tour with us. We showed it to

1357
01:08:03,560 --> 01:08:07,440
Speaker 2: so they go, you can't put that video universe. No,

1358
01:08:07,600 --> 01:08:08,360
Speaker 2: we showed the universe.

1359
01:08:08,360 --> 01:08:11,600
Speaker 5: They said, no store will ever carry your stuff because

1360
01:08:11,640 --> 01:08:13,040
Speaker 5: you are promoting O. J.

1361
01:08:13,280 --> 01:08:13,680
Speaker 1: Simpsons.

1362
01:08:13,760 --> 01:08:18,320
Speaker 2: So I'm assuming this is after the right. Okay, he came.

1363
01:08:20,880 --> 01:08:29,000
Speaker 5: We love that. Anyway, We've been doing a lot Man

1364
01:08:29,400 --> 01:08:36,439
Speaker 5: Academics or l r G it's the same you gotta

1365
01:08:36,479 --> 01:08:40,200
Speaker 5: drink that now, the same style, same same thing.

1366
01:08:40,240 --> 01:08:48,960
Speaker 2: I didn't think I know the owners Polo or Perry

1367
01:08:49,000 --> 01:08:56,720
Speaker 2: Ellis Polo. Yeah, I mean, I'm gonna keep it real.

1368
01:08:56,760 --> 01:08:59,960
Speaker 2: I'm gonna keep it real with you cast that with Pole.

1369
01:09:00,760 --> 01:09:05,920
Speaker 2: Its cringes me though, because the bottom of line, the

1370
01:09:06,000 --> 01:09:09,640
Speaker 2: bottom line. I feel like this.

1371
01:09:10,880 --> 01:09:14,439
Speaker 4: There's so many black owned brands right now that are

1372
01:09:14,640 --> 01:09:19,040
Speaker 4: so ding. Let's forget Fooble's on this thing. But to

1373
01:09:19,160 --> 01:09:24,040
Speaker 4: put that much energy and influence and and an effort

1374
01:09:24,160 --> 01:09:29,960
Speaker 4: behind a brand that literally does nothing for your community, it.

1375
01:09:30,080 --> 01:09:32,640
Speaker 2: Just it just it does be the wrong way. I

1376
01:09:32,680 --> 01:09:33,160
Speaker 2: look at this.

1377
01:09:33,520 --> 01:09:37,080
Speaker 4: When we started, we build a company based upon young

1378
01:09:37,240 --> 01:09:43,960
Speaker 4: black and and people of color, hiring them, give them jobs, opportunities,

1379
01:09:44,880 --> 01:09:48,920
Speaker 4: and without companies like ours, without supporting companies like ours,

1380
01:09:49,120 --> 01:09:51,280
Speaker 4: a lot of these kids would never had the opportunity

1381
01:09:51,360 --> 01:09:52,240
Speaker 4: that we gave.

1382
01:09:52,320 --> 01:09:56,080
Speaker 2: Some of these kids. Now now some exectuves have Adidas.

1383
01:09:55,640 --> 01:09:58,040
Speaker 4: Puma, They're doing things that they would never had the

1384
01:09:58,080 --> 01:10:01,240
Speaker 4: opportunity to do without Fooble. So we need more, Like

1385
01:10:01,400 --> 01:10:04,800
Speaker 4: jac said, we need more food booths because a lot

1386
01:10:04,840 --> 01:10:07,000
Speaker 4: of kids just won't get those opportunities about it. So

1387
01:10:07,280 --> 01:10:10,479
Speaker 4: when I say fuck Polo, nothing personally to that cat

1388
01:10:10,600 --> 01:10:13,519
Speaker 4: Ralph Weber's name is. But it's just to that energy

1389
01:10:13,600 --> 01:10:16,280
Speaker 4: that you give those brands as opposed to where you

1390
01:10:16,320 --> 01:10:17,800
Speaker 4: can put you could really put your.

1391
01:10:17,720 --> 01:10:19,680
Speaker 6: Recent Here's what, here's it, and this is why we're

1392
01:10:19,680 --> 01:10:21,960
Speaker 6: all the great partners. So what the way talking about?

1393
01:10:22,000 --> 01:10:24,240
Speaker 6: If we feel some cast that says something negative or not,

1394
01:10:24,360 --> 01:10:26,040
Speaker 6: I'll always going to be and he'll do the vice

1395
01:10:26,120 --> 01:10:29,639
Speaker 6: versus mean I'll be the devil's advocate. Well, maybe Jim

1396
01:10:30,800 --> 01:10:33,000
Speaker 6: the group he hung out with never rocked it, so

1397
01:10:33,160 --> 01:10:35,800
Speaker 6: that was his experience. Maybe maybe adapt this and that

1398
01:10:36,120 --> 01:10:44,200
Speaker 6: maybe Ralph Lauren made Tyson Beckford, and Tyson Beckford was

1399
01:10:44,240 --> 01:10:47,760
Speaker 6: the first African American male supermodel that I know, right,

1400
01:10:48,080 --> 01:10:52,680
Speaker 6: And maybe Ralph Lauren inspired it.

1401
01:10:52,760 --> 01:10:55,759
Speaker 2: Ain't Ralph though, to step up his game.

1402
01:10:56,240 --> 01:10:58,840
Speaker 6: And so we'll always have these healthy debates, and I

1403
01:10:58,920 --> 01:11:01,840
Speaker 6: think that that's what makes that's what creates innovation. I

1404
01:11:01,880 --> 01:11:03,760
Speaker 6: don't disagree with call, and I don't agree with call

1405
01:11:04,640 --> 01:11:05,519
Speaker 6: and vice versa.

1406
01:11:06,600 --> 01:11:07,280
Speaker 2: You see what I'm saying.

1407
01:11:07,920 --> 01:11:10,639
Speaker 8: I can't forget that a lot of the Polo thing

1408
01:11:10,840 --> 01:11:14,080
Speaker 8: was people were boosting it and in the sense.

1409
01:11:13,960 --> 01:11:15,880
Speaker 5: That was a protest, and a lot of community is

1410
01:11:15,880 --> 01:11:19,920
Speaker 5: a pro but you know, there was people do something.

1411
01:11:20,000 --> 01:11:23,439
Speaker 4: From an economic economical state point, the bottom line is

1412
01:11:24,040 --> 01:11:28,400
Speaker 4: if companies like Hours don't survive, young creative people don't

1413
01:11:28,439 --> 01:11:30,240
Speaker 4: have the chances that they would have if we do.

1414
01:11:30,400 --> 01:11:33,160
Speaker 1: So I agree, well, you know what you know, I like.

1415
01:11:33,320 --> 01:11:36,400
Speaker 1: I like what we're doing now is we're spreading the

1416
01:11:36,479 --> 01:11:39,800
Speaker 1: business out. It's just not clothing, you know, it's radio,

1417
01:11:40,120 --> 01:11:43,680
Speaker 1: it's TV, you know, things of that nature. I've been

1418
01:11:43,720 --> 01:11:46,560
Speaker 1: doing food with radio for the last eight years, you

1419
01:11:46,600 --> 01:11:49,160
Speaker 1: know what I'm saying. And it's interesting, you know what

1420
01:11:49,200 --> 01:11:52,120
Speaker 1: I'm saying. It's a challenge, it's not easy, but we've

1421
01:11:52,160 --> 01:11:55,280
Speaker 1: turned the corner. And you know, did a deal with

1422
01:11:55,400 --> 01:11:57,760
Speaker 1: you forty two. My people at U forty two were

1423
01:11:57,760 --> 01:12:05,080
Speaker 1: building an eighteen stage did an eighteen stage studio in Atlanta, right, So,

1424
01:12:05,760 --> 01:12:07,760
Speaker 1: like we're working on some other things. You know what

1425
01:12:07,800 --> 01:12:08,240
Speaker 1: I'm saying that.

1426
01:12:11,200 --> 01:12:14,160
Speaker 4: With the with the revenue, with the capital from your supporters,

1427
01:12:14,200 --> 01:12:16,680
Speaker 4: I mean, the bottom line is you're gonna spend your

1428
01:12:16,720 --> 01:12:18,920
Speaker 4: dollars somewhere and.

1429
01:12:18,920 --> 01:12:20,400
Speaker 6: I'm gonna tell you, I'm I'm gonna throw it back

1430
01:12:20,439 --> 01:12:22,560
Speaker 6: in drink Champs I see your production crew, and I

1431
01:12:22,600 --> 01:12:25,760
Speaker 6: see everybody here. It's a healthy mix of beautiful people

1432
01:12:25,920 --> 01:12:28,000
Speaker 6: of all colors. And I think that what happens is

1433
01:12:29,040 --> 01:12:31,120
Speaker 6: when I look at a lot of production crews, they

1434
01:12:31,200 --> 01:12:34,759
Speaker 6: only look one way, right. I think that the beauty

1435
01:12:34,800 --> 01:12:38,519
Speaker 6: of what you do right here is everybody comes up

1436
01:12:38,600 --> 01:12:42,280
Speaker 6: with they get the best out of both. You show

1437
01:12:42,360 --> 01:12:46,719
Speaker 6: these major companies right here that you can make money

1438
01:12:47,520 --> 01:12:51,280
Speaker 6: keeping it real with a real uh crew mixer, And

1439
01:12:51,360 --> 01:12:54,920
Speaker 6: I think that collectively, I think sometimes that's where Carl

1440
01:12:54,960 --> 01:12:59,000
Speaker 6: and I may disagree because maybe it was the fact

1441
01:12:59,040 --> 01:13:01,280
Speaker 6: that it was you know, they maybe don't do as

1442
01:13:01,320 --> 01:13:03,240
Speaker 6: much of the community in this way, but inspire the

1443
01:13:03,280 --> 01:13:04,080
Speaker 6: community this way.

1444
01:13:04,160 --> 01:13:08,760
Speaker 5: So you know that you know, but because you know,

1445
01:13:09,920 --> 01:13:12,439
Speaker 5: I don't want to tell you tell it to you.

1446
01:13:13,479 --> 01:13:15,559
Speaker 5: I remember if we had Shaquille O'Niel sitting right here

1447
01:13:15,720 --> 01:13:19,240
Speaker 5: right and I say this, Shaq, like, how much I like.

1448
01:13:19,760 --> 01:13:20,479
Speaker 2: Autem are right?

1449
01:13:20,520 --> 01:13:22,840
Speaker 5: I'm like, I like I like autom off And Shaq

1450
01:13:22,920 --> 01:13:25,240
Speaker 5: looks at me and he goes, I know a mar

1451
01:13:25,400 --> 01:13:28,439
Speaker 5: cares about me? Do you think they care about you?

1452
01:13:28,880 --> 01:13:33,599
Speaker 5: And I had to think, like I was like, because

1453
01:13:33,960 --> 01:13:38,680
Speaker 5: it's true. Sometimes it's not just automor. It's like Rolex, like,

1454
01:13:38,680 --> 01:13:39,479
Speaker 5: people don't really know.

1455
01:13:39,520 --> 01:13:43,440
Speaker 2: Who's my favorite watch right now? Which one is? Which watch?

1456
01:13:43,680 --> 01:13:43,840
Speaker 6: Why?

1457
01:13:44,640 --> 01:13:51,240
Speaker 2: Because it makes me money? Goddamn it pays No, not

1458
01:13:51,400 --> 01:13:57,040
Speaker 2: even watch. I would a militant one. The reality is.

1459
01:13:58,800 --> 01:14:02,560
Speaker 4: It's creating well for me, opportunities for me, you know

1460
01:14:02,600 --> 01:14:04,120
Speaker 4: what I'm saying. So this means more to me than

1461
01:14:04,120 --> 01:14:07,439
Speaker 4: any role exactly. Shout out to Jacks King of Licensing. Yeah,

1462
01:14:08,640 --> 01:14:10,439
Speaker 4: he's let me ask you, let me ask you.

1463
01:14:13,600 --> 01:14:16,640
Speaker 5: I saw I can't say this, say this, say this

1464
01:14:16,760 --> 01:14:19,479
Speaker 5: brother name, right, but I saw the dude and he

1465
01:14:19,960 --> 01:14:23,600
Speaker 5: was he was really like trying to just swear just

1466
01:14:23,760 --> 01:14:24,559
Speaker 5: black owned ship.

1467
01:14:24,680 --> 01:14:28,040
Speaker 2: Right. It's just that he's just he picked the worst brands, right,

1468
01:14:28,160 --> 01:14:28,479
Speaker 2: he just.

1469
01:14:30,120 --> 01:14:31,720
Speaker 5: I'm looking like, man, you need to go back to

1470
01:14:31,800 --> 01:14:37,280
Speaker 5: tell now, like right, all wrong? Man, he don't know

1471
01:14:37,360 --> 01:14:40,280
Speaker 5: exactly about him too. I think he knew exactly who

1472
01:14:40,280 --> 01:14:40,679
Speaker 5: you were talking.

1473
01:14:41,200 --> 01:14:43,479
Speaker 2: But yeah, you know.

1474
01:14:45,200 --> 01:14:47,200
Speaker 5: He said the people, Yeah, the people don't to okay,

1475
01:14:47,640 --> 01:14:54,200
Speaker 5: but sometimes the quality is not the same when you

1476
01:14:54,280 --> 01:14:56,720
Speaker 5: wanted to just support your people, right, Like like I's

1477
01:14:56,720 --> 01:15:01,240
Speaker 5: suppose if I wanted to Puerto Rican food, like like today.

1478
01:15:02,439 --> 01:15:06,920
Speaker 2: I called my engineer has who We always eat vegetarian

1479
01:15:07,040 --> 01:15:09,559
Speaker 2: Jamaican food. Don't ask me why. We just like it right,

1480
01:15:09,600 --> 01:15:09,960
Speaker 2: we mean it.

1481
01:15:11,880 --> 01:15:15,160
Speaker 5: But today I purposely knew I was going to a

1482
01:15:15,240 --> 01:15:18,440
Speaker 5: Jamaica stood and I knew I was gonna be just expected.

1483
01:15:19,880 --> 01:15:23,880
Speaker 2: What I want. Y, you're gonna get the abuse.

1484
01:15:24,320 --> 01:15:25,080
Speaker 1: Like I knew that.

1485
01:15:25,520 --> 01:15:26,639
Speaker 2: I knew that was coming out.

1486
01:15:27,720 --> 01:15:30,400
Speaker 5: But it was like, damn, Like I'm you like when

1487
01:15:30,439 --> 01:15:33,800
Speaker 5: I sometimes go to our people, I know that it's

1488
01:15:34,320 --> 01:15:36,280
Speaker 5: it's like, yo, you're supposed to be here.

1489
01:15:36,920 --> 01:15:39,720
Speaker 2: It's like nah. So my wife ordered the food right

1490
01:15:39,760 --> 01:15:42,280
Speaker 2: and she was like, yo. I was like, can you

1491
01:15:42,360 --> 01:15:42,760
Speaker 2: order it for me?

1492
01:15:42,800 --> 01:15:45,120
Speaker 5: I'm about to get a haircut, I'm going out and

1493
01:15:45,240 --> 01:15:48,080
Speaker 5: she was like, yo, if my employees talk to me

1494
01:15:49,000 --> 01:15:50,840
Speaker 5: the way this because my wife owns a juice bar,

1495
01:15:50,840 --> 01:15:52,720
Speaker 5: all right, So she's like, if my employees just talked

1496
01:15:52,720 --> 01:15:55,280
Speaker 5: to me, And I had to tell her, no, man,

1497
01:15:55,400 --> 01:15:57,240
Speaker 5: that's is Jamaican ship, like.

1498
01:15:57,720 --> 01:15:59,920
Speaker 2: Like I'm used to it. You brace yourself before you

1499
01:16:00,160 --> 01:16:03,559
Speaker 2: can do so sometimes, so this is the point I'm

1500
01:16:03,600 --> 01:16:04,360
Speaker 2: trying to make, right.

1501
01:16:06,520 --> 01:16:11,479
Speaker 5: Sometimes when you support just the culture, some of the

1502
01:16:11,600 --> 01:16:14,120
Speaker 5: some of the products aren't that great.

1503
01:16:14,240 --> 01:16:18,560
Speaker 6: Are you know the foundation of what when some of

1504
01:16:18,600 --> 01:16:22,439
Speaker 6: the things we created was prior to that. Besides cross color,

1505
01:16:22,640 --> 01:16:26,559
Speaker 6: you had to wear kin take cloth colors to support

1506
01:16:26,760 --> 01:16:30,080
Speaker 6: African American businesses, and then cross clothes came out and

1507
01:16:30,200 --> 01:16:32,240
Speaker 6: they broke them all. They inspired me. But I don't

1508
01:16:32,360 --> 01:16:37,880
Speaker 6: want to wear no orange or yellow everything. The little

1509
01:16:38,040 --> 01:16:42,000
Speaker 6: characters shirts and they wrink they're going after one. We

1510
01:16:43,160 --> 01:16:49,760
Speaker 6: always and you're right, I don't care what organization color.

1511
01:16:51,160 --> 01:16:53,200
Speaker 6: You got to step up your game and you got

1512
01:16:53,360 --> 01:16:56,040
Speaker 6: to prepare. And we should not support those companies that

1513
01:16:56,200 --> 01:16:58,720
Speaker 6: do that because we should give them a shot, give

1514
01:16:58,800 --> 01:17:01,680
Speaker 6: me a second shot. Put on notice, support somebody else

1515
01:17:01,720 --> 01:17:03,599
Speaker 6: caause there's somebody else who's trying to make it better.

1516
01:17:04,200 --> 01:17:05,200
Speaker 2: But you know what I mean.

1517
01:17:05,280 --> 01:17:06,560
Speaker 6: But I do want to you know, instead of like

1518
01:17:06,600 --> 01:17:08,200
Speaker 6: you know, I do want to talk about the people

1519
01:17:08,200 --> 01:17:09,800
Speaker 6: who do support food with today. You know what, we

1520
01:17:09,880 --> 01:17:12,519
Speaker 6: realize the people who support food today people don't.

1521
01:17:12,560 --> 01:17:14,560
Speaker 2: Let's talk about people who do. The ones who do.

1522
01:17:14,720 --> 01:17:19,519
Speaker 6: That's right, highly educated, highly educated people all with people

1523
01:17:19,600 --> 01:17:21,720
Speaker 6: with a lot of money because they can pick from

1524
01:17:21,760 --> 01:17:26,200
Speaker 6: anything and they don't just do fool So you'll see

1525
01:17:27,200 --> 01:17:29,960
Speaker 6: like old school people in their thirty to forty they'll

1526
01:17:29,960 --> 01:17:31,920
Speaker 6: buy the shoes, whatever, because they can pick anything and

1527
01:17:31,960 --> 01:17:34,800
Speaker 6: they say, hey, I'm going to make ten percent of

1528
01:17:34,840 --> 01:17:37,600
Speaker 6: my wardrobe. That also, you'll see like a lot of

1529
01:17:37,640 --> 01:17:40,800
Speaker 6: the young artists who are very pro that they're doing.

1530
01:17:41,040 --> 01:17:43,519
Speaker 6: They have a silent message everywhere, Like I know, Drake

1531
01:17:43,640 --> 01:17:46,080
Speaker 6: supports it a lot for the other artists, younger the

1532
01:17:46,160 --> 01:17:49,160
Speaker 6: artists Scissors support all the time.

1533
01:17:49,240 --> 01:17:51,439
Speaker 2: Who else? Yadi? Who are so?

1534
01:17:51,680 --> 01:17:52,400
Speaker 1: What's a girl?

1535
01:17:54,120 --> 01:17:55,719
Speaker 6: So a lot of a lot of the music artists

1536
01:17:55,720 --> 01:17:58,400
Speaker 6: today who are trying to do a kind of like

1537
01:17:58,479 --> 01:18:01,000
Speaker 6: a little like people they're doing the l who j

1538
01:18:01,120 --> 01:18:02,840
Speaker 6: they're doing subliminal and what's.

1539
01:18:02,760 --> 01:18:05,639
Speaker 5: Dope about it? Let me just stop me for a second.

1540
01:18:05,760 --> 01:18:08,519
Speaker 5: Was dope about it? If they're discovering it just now?

1541
01:18:08,760 --> 01:18:12,120
Speaker 5: But most of them want to pay homage. They want

1542
01:18:12,160 --> 01:18:13,720
Speaker 5: to pay homage. They want to say they want to

1543
01:18:13,800 --> 01:18:17,240
Speaker 5: rock with their favorite rappers, rock when they favorite rappers rocket.

1544
01:18:17,520 --> 01:18:20,680
Speaker 5: And so I see that a lot like when you know,

1545
01:18:20,960 --> 01:18:23,000
Speaker 5: I'll go through the malls or something like that and

1546
01:18:23,280 --> 01:18:25,519
Speaker 5: I'll see like my sons or somebody like this, and

1547
01:18:25,600 --> 01:18:28,639
Speaker 5: they'll they'll pick up and I'm like, I want to say,

1548
01:18:28,760 --> 01:18:30,120
Speaker 5: you don't no foot?

1549
01:18:30,280 --> 01:18:32,559
Speaker 2: Well he like, but but he does know he does.

1550
01:18:33,280 --> 01:18:35,400
Speaker 6: He's he's seeing these videos and that's what it So

1551
01:18:35,439 --> 01:18:37,400
Speaker 6: when it's older people who know what it is and

1552
01:18:37,479 --> 01:18:39,559
Speaker 6: they have a choice of anything and everything, they choose

1553
01:18:39,600 --> 01:18:41,799
Speaker 6: that the younger artists who are trying to do the subliminal.

1554
01:18:41,880 --> 01:18:43,519
Speaker 6: And then a lot of times it's the younger kids

1555
01:18:43,560 --> 01:18:46,280
Speaker 6: who are saying, this is mine. I'm going to reset

1556
01:18:46,400 --> 01:18:49,240
Speaker 6: this thing off because I'm creating an identity that you

1557
01:18:49,320 --> 01:18:51,640
Speaker 6: don't know about. They're very pro conscious and those are

1558
01:18:51,640 --> 01:18:54,320
Speaker 6: the people that we again, like we've always tried to do.

1559
01:18:54,439 --> 01:18:56,400
Speaker 6: We always tried to appeal to those and not talk

1560
01:18:56,439 --> 01:18:57,640
Speaker 6: about the negatives of it. And I want to make

1561
01:18:57,640 --> 01:18:58,120
Speaker 6: sure you twist.

1562
01:18:58,320 --> 01:19:00,840
Speaker 8: But those girls the people that Yeah, so I was

1563
01:19:00,880 --> 01:19:03,320
Speaker 8: gonna say, the key to all that, even being successful,

1564
01:19:03,720 --> 01:19:05,840
Speaker 8: is that there has to always be quality. You want

1565
01:19:05,880 --> 01:19:07,720
Speaker 8: to pay homage, the qualities got to be there. The

1566
01:19:07,760 --> 01:19:09,960
Speaker 8: new cat wants to come in and discover it. The

1567
01:19:10,040 --> 01:19:10,920
Speaker 8: qualities got to be there.

1568
01:19:10,960 --> 01:19:13,920
Speaker 1: They think, I'm sorry. The thing about what we did

1569
01:19:14,120 --> 01:19:15,800
Speaker 1: was we made sure we put the quality in the

1570
01:19:16,160 --> 01:19:21,760
Speaker 1: in our clothes. So people how we actually relaunched, you know,

1571
01:19:21,840 --> 01:19:24,840
Speaker 1: because everybody was doing anything, everyone both doing anything, But

1572
01:19:25,400 --> 01:19:28,680
Speaker 1: how we be launched, was people started thrifting and the

1573
01:19:28,760 --> 01:19:29,840
Speaker 1: clothes was they were fine.

1574
01:19:29,880 --> 01:19:30,680
Speaker 2: They looked brand new.

1575
01:19:31,720 --> 01:19:34,200
Speaker 1: So then they started like posting, I'm bringing foodb back,

1576
01:19:34,240 --> 01:19:36,960
Speaker 1: I'm bringing food, but I'm looking at these clothes like, damn,

1577
01:19:37,120 --> 01:19:39,320
Speaker 1: Jackie looks brand new. The sweatshow looks brand new?

1578
01:19:39,640 --> 01:19:41,719
Speaker 6: You brother, I mean, obviously my crew got it because

1579
01:19:41,800 --> 01:19:43,439
Speaker 6: you know, and a lot of this stuff is not.

1580
01:19:44,160 --> 01:19:46,200
Speaker 6: We did a collaborational pullman barons the other thing. But

1581
01:19:46,800 --> 01:19:48,400
Speaker 6: one of your brothers on set, he got a jersey

1582
01:19:48,520 --> 01:19:51,479
Speaker 6: we didn't make that. We made that jersey twenty years ago. Yeah,

1583
01:19:52,040 --> 01:19:52,719
Speaker 6: yellow jerseys.

1584
01:19:52,760 --> 01:19:59,280
Speaker 5: He made it yesterday. That's twenty years old. Man looked

1585
01:19:59,280 --> 01:20:02,200
Speaker 5: like his brand new you and and you know what

1586
01:20:02,280 --> 01:20:02,920
Speaker 5: I'm saying, so.

1587
01:20:06,320 --> 01:20:08,800
Speaker 2: But that this is the quality because we was kids

1588
01:20:08,840 --> 01:20:11,880
Speaker 2: that we said how we're going to make this. It's

1589
01:20:11,920 --> 01:20:14,040
Speaker 2: the way we wanted to make it. Wait, hold on,

1590
01:20:14,040 --> 01:20:16,240
Speaker 2: hold on, just catching on what you just say? Hold on,

1591
01:20:16,280 --> 01:20:20,479
Speaker 2: hold on, I'm saying that shirts twenty years old. Yeah, store,

1592
01:20:24,560 --> 01:20:27,880
Speaker 2: that's important, a little over twenty years old.

1593
01:20:27,920 --> 01:20:29,920
Speaker 5: That's by the way, he shout out the top partner Jay,

1594
01:20:29,960 --> 01:20:32,280
Speaker 5: because when Jay first used to come home and close

1595
01:20:32,360 --> 01:20:33,400
Speaker 5: that he spent all the money on.

1596
01:20:33,800 --> 01:20:35,240
Speaker 6: I used to look at him. He was crazy, and

1597
01:20:35,439 --> 01:20:37,519
Speaker 6: he said, that's an investment. And he always pushed the

1598
01:20:37,600 --> 01:20:38,280
Speaker 6: quality partner.

1599
01:20:39,000 --> 01:20:40,880
Speaker 5: We're not in the in the in the podcast, yeah,

1600
01:20:40,920 --> 01:20:47,400
Speaker 5: six out of Gucci, Gucci pezz and only week a month.

1601
01:20:48,400 --> 01:20:52,160
Speaker 2: But his pas was Chris, well, okay, we're still a

1602
01:20:52,280 --> 01:20:54,559
Speaker 2: quick time. Yeah, video music box or you're on TV

1603
01:20:54,680 --> 01:20:57,360
Speaker 2: Rapp video music Box all day, the music box. I

1604
01:20:57,439 --> 01:20:57,800
Speaker 2: love that.

1605
01:20:59,280 --> 01:21:04,160
Speaker 5: Rap the Ors or double x l anybody Double had

1606
01:21:04,200 --> 01:21:05,799
Speaker 5: batter Bitches gez.

1607
01:21:06,800 --> 01:21:12,360
Speaker 2: He said, what Yeah, just giving one hundred different magazine.

1608
01:21:12,479 --> 01:21:13,439
Speaker 2: That's a different magazine.

1609
01:21:13,479 --> 01:21:24,280
Speaker 11: Many Little Bunny and Little Man, I.

1610
01:21:24,640 --> 01:21:28,320
Speaker 2: Said, sauce Man, I say the original source man Lost

1611
01:21:28,400 --> 01:21:32,720
Speaker 2: Boys or Onyx, don't get chuff. You mayna take a

1612
01:21:32,760 --> 01:21:38,960
Speaker 2: drink for that one. I'm gonna be fine, you know what.

1613
01:21:40,439 --> 01:21:42,479
Speaker 5: You know what mister Cheeks was on our album. But

1614
01:21:43,400 --> 01:21:46,479
Speaker 5: Donnie used to be a barbers. Yeah, I just interviewed cheer.

1615
01:21:47,080 --> 01:21:51,000
Speaker 2: Yeah, used to stick Fred Roll with my ball but

1616
01:21:51,080 --> 01:21:53,920
Speaker 2: before he made it. Yeah, right there by the girl

1617
01:21:54,280 --> 01:21:56,120
Speaker 2: GIRs mall that's wild.

1618
01:22:01,840 --> 01:22:02,040
Speaker 1: Show.

1619
01:22:02,080 --> 01:22:10,160
Speaker 2: I understand the story. I've never heard the actual they

1620
01:22:10,240 --> 01:22:11,200
Speaker 2: told you the right.

1621
01:22:12,520 --> 01:22:14,000
Speaker 5: It's just me on the back of my neck one.

1622
01:22:14,080 --> 01:22:19,000
Speaker 5: I still got that thing right now. I was like, Yo,

1623
01:22:19,120 --> 01:22:21,400
Speaker 5: make out the studio, man, this can you hit.

1624
01:22:21,320 --> 01:22:23,639
Speaker 2: This really quick? Out? Holy ship?

1625
01:22:23,880 --> 01:22:24,160
Speaker 12: That is?

1626
01:22:24,320 --> 01:22:27,120
Speaker 2: That is so man? Check out the archives. Drink.

1627
01:22:27,960 --> 01:22:30,280
Speaker 5: I'm gonna tell you listen like Walker floggers his mom,

1628
01:22:30,479 --> 01:22:33,639
Speaker 5: dad who discovered Nicki Minaj. They fought out a four

1629
01:22:33,680 --> 01:22:37,280
Speaker 5: house away from and be so Bimmy.

1630
01:22:37,680 --> 01:22:40,519
Speaker 6: You know Bey, he've been on the show. So when

1631
01:22:40,560 --> 01:22:44,040
Speaker 6: Bemmy was when when I was about I was about

1632
01:22:44,800 --> 01:22:47,000
Speaker 6: I was about seven. I think Bimmy was about four.

1633
01:22:48,040 --> 01:22:49,880
Speaker 6: I hit him in my garage because I ain't have

1634
01:22:49,960 --> 01:22:53,880
Speaker 6: no other I have no I have no brothers and sisters.

1635
01:22:53,920 --> 01:22:55,439
Speaker 6: And he was about four and I hit him my

1636
01:22:55,479 --> 01:22:56,280
Speaker 6: garage and my mom was.

1637
01:22:56,280 --> 01:22:59,120
Speaker 2: Like, who that was pop? No, it was a pop

1638
01:22:59,240 --> 01:23:00,360
Speaker 2: was little brother.

1639
01:23:00,800 --> 01:23:00,960
Speaker 5: Oh.

1640
01:23:01,080 --> 01:23:03,479
Speaker 2: They were like you gotta go outside. I got a

1641
01:23:03,479 --> 01:23:07,320
Speaker 2: patent garage. She's like, what are you gonna cross now?

1642
01:23:07,439 --> 01:23:09,600
Speaker 6: Mammy and Joe and all them they got like a

1643
01:23:09,640 --> 01:23:11,720
Speaker 6: hundred they got like a hundred brothers and sisters and

1644
01:23:11,840 --> 01:23:13,800
Speaker 6: they you know, my mother like you got one of

1645
01:23:13,880 --> 01:23:18,240
Speaker 6: the Antony's in the gar But Dad who Walker clock

1646
01:23:18,400 --> 01:23:21,760
Speaker 6: was Moms like we are like we all walk and

1647
01:23:22,320 --> 01:23:24,280
Speaker 6: not like we all grew up with all these people.

1648
01:23:24,320 --> 01:23:30,760
Speaker 2: Man I was. I was on the other side too. Yeah,

1649
01:23:31,320 --> 01:23:35,360
Speaker 2: Karens want to rock him, rock rock Him.

1650
01:23:38,280 --> 01:23:39,920
Speaker 1: See that was like one of the first joints I've

1651
01:23:40,040 --> 01:23:41,919
Speaker 1: seen wording for work, which.

1652
01:23:41,720 --> 01:23:44,840
Speaker 6: One seven holes in my face and I'm looking at

1653
01:23:44,840 --> 01:23:49,519
Speaker 6: the window. Come on, man, the guard, God God, rock

1654
01:23:50,680 --> 01:23:51,439
Speaker 6: rock Him is the game?

1655
01:23:51,520 --> 01:23:52,800
Speaker 1: Chan take seventy.

1656
01:23:57,080 --> 01:24:01,519
Speaker 2: Peyden. He's still saying, ain't ever cursed. It was just crazy.

1657
01:24:01,800 --> 01:24:02,960
Speaker 2: How did you swear he cursed?

1658
01:24:03,040 --> 01:24:06,240
Speaker 5: You know, I went my whole life without not realizing

1659
01:24:06,320 --> 01:24:07,920
Speaker 5: that Rock Him did not curse. That.

1660
01:24:09,040 --> 01:24:11,280
Speaker 2: Yeah, that's the ill ship you never heard. But that

1661
01:24:11,360 --> 01:24:14,040
Speaker 2: was the most gangsters music you ever heard. I don't

1662
01:24:14,080 --> 01:24:16,400
Speaker 2: know how I even discovered that. Recently. I was like,

1663
01:24:17,600 --> 01:24:19,040
Speaker 2: and I'm like, you're a liar.

1664
01:24:19,680 --> 01:24:22,080
Speaker 5: Rock Him cursed and I went through and I was like, Oh,

1665
01:24:22,160 --> 01:24:24,439
Speaker 5: this motherfucker not just did he not cursed?

1666
01:24:24,520 --> 01:24:27,320
Speaker 2: It was gangster without him saying he gangster ship. You

1667
01:24:27,360 --> 01:24:27,800
Speaker 2: know what I'm saying.

1668
01:24:29,920 --> 01:24:32,080
Speaker 6: You know what we had on our Black Army Day

1669
01:24:32,200 --> 01:24:34,320
Speaker 6: that I never realized. I never realized that flavor Play

1670
01:24:34,439 --> 01:24:37,200
Speaker 6: played fourteen instruments. Oh he's a yeah, yeah, yea, yeah,

1671
01:24:37,240 --> 01:24:39,479
Speaker 6: yeah yeah, Yeah, he's the illness. He's I shot a

1672
01:24:39,560 --> 01:24:40,439
Speaker 6: video of playing flave.

1673
01:24:40,560 --> 01:24:42,360
Speaker 2: Yeah we need you on drink Champs and we have

1674
01:24:42,720 --> 01:24:44,360
Speaker 2: d but we need flavors.

1675
01:24:44,680 --> 01:24:49,439
Speaker 6: Huge swifty kind of broke open reality shows want the

1676
01:24:49,520 --> 01:24:51,760
Speaker 6: first people to go. I think he went platinum, right,

1677
01:24:51,880 --> 01:24:55,200
Speaker 6: you have a black planet with Public Enemy?

1678
01:24:55,439 --> 01:24:58,960
Speaker 2: You know, yeah, they so Matt records. It was crazy

1679
01:24:58,960 --> 01:24:59,760
Speaker 2: about Public Enemy.

1680
01:24:59,760 --> 01:25:02,320
Speaker 5: They were speaking like they speak the most black prior

1681
01:25:02,400 --> 01:25:02,880
Speaker 5: shit ever.

1682
01:25:03,000 --> 01:25:04,880
Speaker 2: You ever been to a public indemy show. You know

1683
01:25:04,960 --> 01:25:13,600
Speaker 2: how many about yrdhood up you believe it or not.

1684
01:25:14,040 --> 01:25:17,160
Speaker 6: There's a massive amount of people who are not remember

1685
01:25:17,160 --> 01:25:20,920
Speaker 6: them by football these days. It's kind of like it's

1686
01:25:21,040 --> 01:25:24,320
Speaker 6: Matt like with one of the top in Manila and

1687
01:25:25,880 --> 01:25:27,880
Speaker 6: one of the top in Europe and stuff like that.

1688
01:25:29,479 --> 01:25:32,040
Speaker 6: It's fascinating how they love our culture. If you ever

1689
01:25:32,040 --> 01:25:34,719
Speaker 6: a look at the Bob Marley movie the first crowds

1690
01:25:34,760 --> 01:25:37,000
Speaker 6: they went to Europe, remember we watched it together.

1691
01:25:37,120 --> 01:25:37,519
Speaker 2: They went to.

1692
01:25:37,560 --> 01:25:41,120
Speaker 5: Europe and they were hanging out with the crazy danging

1693
01:25:41,200 --> 01:25:44,680
Speaker 5: each other on their head CBGB like crazy. They were

1694
01:25:44,720 --> 01:25:47,439
Speaker 5: getting ill fights to the white kids who were like, yeah,

1695
01:25:47,640 --> 01:25:49,920
Speaker 5: there's a lot of times those cultures when you look

1696
01:25:49,960 --> 01:25:51,400
Speaker 5: at them they adopt each other.

1697
01:25:51,520 --> 01:25:53,120
Speaker 2: First, let me just.

1698
01:25:53,120 --> 01:25:56,760
Speaker 5: Tell y'all the fly ship this guy did printed out

1699
01:25:56,760 --> 01:25:59,160
Speaker 5: the whole movie theater. I'm trying to I kind of

1700
01:25:59,240 --> 01:26:03,080
Speaker 5: support Bob. I'm trying to buy something they like. No, sir,

1701
01:26:03,200 --> 01:26:09,120
Speaker 5: it's winter. Everything is free. I was like, fly, So

1702
01:26:09,320 --> 01:26:11,200
Speaker 5: I say that to say, I still went out and

1703
01:26:11,320 --> 01:26:13,240
Speaker 5: seen the Bob Mally the story because I felt like

1704
01:26:13,720 --> 01:26:16,719
Speaker 5: that wasn't supporting may. It was like getting the screening,

1705
01:26:17,120 --> 01:26:18,080
Speaker 5: you know, private screening.

1706
01:26:18,160 --> 01:26:20,240
Speaker 2: But I still had to go. And by the way, I.

1707
01:26:20,360 --> 01:26:25,200
Speaker 5: Cried both times, man and shout, you know that movie.

1708
01:26:27,680 --> 01:26:30,799
Speaker 5: I don't work for the family or nothing, but amazing

1709
01:26:32,400 --> 01:26:36,120
Speaker 5: that ship is what's crazy like to hear your story

1710
01:26:36,320 --> 01:26:38,559
Speaker 5: just say that, you know, you know that y'all deal.

1711
01:26:38,400 --> 01:26:42,080
Speaker 2: Would hate y'all deal with all this ship too. All

1712
01:26:42,160 --> 01:26:44,559
Speaker 2: I hear is Bob Mally's beautiful music.

1713
01:26:45,880 --> 01:26:48,840
Speaker 5: And I realized I didn't know nothing about Bob, like

1714
01:26:49,080 --> 01:26:53,759
Speaker 5: personally until I was interviewing Rohan.

1715
01:26:54,400 --> 01:26:55,439
Speaker 2: So I went and had to do that.

1716
01:26:55,479 --> 01:26:56,920
Speaker 5: And I was like when I found out all the

1717
01:26:56,960 --> 01:27:01,800
Speaker 5: ship that Bob went through and made beautiful music was

1718
01:27:02,040 --> 01:27:03,960
Speaker 5: supposed to make Robby smurt of music this year he

1719
01:27:04,040 --> 01:27:05,439
Speaker 5: going through supposed to be making.

1720
01:27:08,080 --> 01:27:10,719
Speaker 2: It felt like that's what the ps that bed feel

1721
01:27:10,760 --> 01:27:18,080
Speaker 2: that way. He was like, I love you. Yeah. People

1722
01:27:18,160 --> 01:27:20,160
Speaker 2: are scared of love. People are scared of unity.

1723
01:27:20,920 --> 01:27:21,080
Speaker 12: You know.

1724
01:27:21,160 --> 01:27:23,920
Speaker 6: It's so ill how our generation. So, my my oldest

1725
01:27:24,000 --> 01:27:28,120
Speaker 6: daughter is thirty. I show a picture and that was

1726
01:27:28,160 --> 01:27:29,800
Speaker 6: the second I saw because I had the joy of

1727
01:27:29,880 --> 01:27:31,320
Speaker 6: seeing it. The thing and I have a picture with

1728
01:27:31,400 --> 01:27:32,439
Speaker 6: the young man Bob.

1729
01:27:32,800 --> 01:27:32,960
Speaker 1: You know.

1730
01:27:33,040 --> 01:27:37,040
Speaker 2: My daughter says, that's Ken from Barbie. Yes, that's.

1731
01:27:38,720 --> 01:27:38,960
Speaker 1: Played.

1732
01:27:39,080 --> 01:27:42,960
Speaker 2: He played another can It was so she was like,

1733
01:27:43,080 --> 01:27:44,640
Speaker 2: who that's not.

1734
01:27:47,680 --> 01:27:50,679
Speaker 5: Shout out to that brother Kingston. One minute he bought

1735
01:27:51,439 --> 01:27:55,680
Speaker 5: the other minute he can. That's a good you know,

1736
01:27:55,880 --> 01:27:58,040
Speaker 5: right now we're talking about him. He's going to be

1737
01:27:58,200 --> 01:28:02,599
Speaker 5: whoever he is because he already he's Obama in another movie,

1738
01:28:02,840 --> 01:28:10,880
Speaker 5: No way Obama in another movie. I saw it, uh

1739
01:28:11,840 --> 01:28:14,000
Speaker 5: not to be honest, the show like something. I've seen

1740
01:28:14,120 --> 01:28:15,800
Speaker 5: him play Obama. So when I said, I think.

1741
01:28:15,720 --> 01:28:17,720
Speaker 6: Out, you know what, that's how how old I am?

1742
01:28:17,760 --> 01:28:19,240
Speaker 6: I thought that was his big shaka. When I took

1743
01:28:19,240 --> 01:28:21,519
Speaker 6: a picture with him, his head was ball. I said

1744
01:28:21,640 --> 01:28:24,000
Speaker 6: to myself, if I was him, I've been working that

1745
01:28:24,080 --> 01:28:25,880
Speaker 6: ball mally ship. I would have been like walking around

1746
01:28:25,920 --> 01:28:26,120
Speaker 6: with him.

1747
01:28:31,240 --> 01:28:35,040
Speaker 5: By the way, you fucked me up since that day,

1748
01:28:35,560 --> 01:28:37,680
Speaker 5: I mean running around with a Jamaica accident, and I.

1749
01:28:37,760 --> 01:28:42,519
Speaker 2: Realized that people people don't find that funny. You've been

1750
01:28:42,600 --> 01:28:47,400
Speaker 2: doing it on drinks I got.

1751
01:28:48,479 --> 01:28:51,280
Speaker 5: I went to Turk from who because I'm like, I

1752
01:28:51,520 --> 01:28:54,639
Speaker 5: got a question with you. You just went to Paris,

1753
01:28:54,680 --> 01:28:55,519
Speaker 5: and so your life is good.

1754
01:28:55,560 --> 01:28:57,200
Speaker 6: Hip hops be really good to us, man, and I

1755
01:28:57,479 --> 01:28:59,600
Speaker 6: appreciate that because you show us how we have that

1756
01:28:59,680 --> 01:29:02,720
Speaker 6: work balance. When I'm in Paris, my wife says to

1757
01:29:02,880 --> 01:29:08,240
Speaker 6: me that I'm culturally culturally inappropriate when I'm like, how

1758
01:29:08,320 --> 01:29:08,800
Speaker 6: do you say?

1759
01:29:09,200 --> 01:29:09,400
Speaker 8: Is it?

1760
01:29:12,560 --> 01:29:14,640
Speaker 2: I don't use that, but I'm not.

1761
01:29:14,760 --> 01:29:18,120
Speaker 5: It's not like if I'm not like like I'm in

1762
01:29:18,200 --> 01:29:20,639
Speaker 5: an Agian country and I'm not saying the word I'm going,

1763
01:29:21,120 --> 01:29:21,960
Speaker 5: you know, like Hong Kong.

1764
01:29:22,280 --> 01:29:30,439
Speaker 2: You know I'm going because I ain't gonna lie you.

1765
01:29:31,120 --> 01:29:31,439
Speaker 5: He's not.

1766
01:29:33,680 --> 01:29:40,200
Speaker 2: Actually what your corporates rock right now? Do you? Outside

1767
01:29:40,200 --> 01:29:43,160
Speaker 2: off of town? I bought a reproree. I was out

1768
01:29:43,200 --> 01:29:44,479
Speaker 2: there and this friend dude.

1769
01:29:44,280 --> 01:29:47,599
Speaker 6: Said, Yo, ain't nobody left personal ward out years ago?

1770
01:29:48,640 --> 01:29:50,080
Speaker 6: You know, I gotta I love Paris and I got

1771
01:29:50,160 --> 01:29:52,880
Speaker 6: an accent. Man, am I being cultural, Yes you are,

1772
01:29:54,200 --> 01:29:54,519
Speaker 6: what is it?

1773
01:29:54,680 --> 01:29:58,719
Speaker 2: So? I do it too. We we are actually trying

1774
01:29:58,800 --> 01:30:01,880
Speaker 2: to show love, but we're so so it's like somebody

1775
01:30:01,920 --> 01:30:06,679
Speaker 2: coming up to one of us, going your home. Exactly

1776
01:30:06,840 --> 01:30:10,479
Speaker 2: they happened not to be a home boy. It's exactly that.

1777
01:30:10,600 --> 01:30:13,880
Speaker 2: All right, I got it now, and all right honey, honey, honey,

1778
01:30:16,240 --> 01:30:23,800
Speaker 2: I do it everywhere. I'm sorry. But the French don't

1779
01:30:23,880 --> 01:30:27,960
Speaker 2: like us anyway. They don't like anything. So I got

1780
01:30:28,040 --> 01:30:31,680
Speaker 2: my heart studies about France. Yeah, it's not fun. If

1781
01:30:31,720 --> 01:30:36,679
Speaker 2: you're not from France, you are to them what England

1782
01:30:37,160 --> 01:30:41,960
Speaker 2: I don't, but you know, I know, I know the

1783
01:30:42,040 --> 01:30:45,320
Speaker 2: people to call. I know they don't like we know.

1784
01:30:45,840 --> 01:30:47,719
Speaker 2: I mean, by the way, let me just take you something.

1785
01:30:48,240 --> 01:30:50,280
Speaker 2: A lot of places don't like America, that's true, but

1786
01:30:50,400 --> 01:30:54,040
Speaker 2: but they were the first. They were first. They were

1787
01:30:54,120 --> 01:30:56,920
Speaker 2: first in the car. I donuld think England was the

1788
01:30:56,960 --> 01:30:59,920
Speaker 2: first who didn't like America. You walk in the hotel,

1789
01:31:00,040 --> 01:31:01,920
Speaker 2: when you say something the English, they would act like

1790
01:31:02,040 --> 01:31:07,760
Speaker 2: they don't know. I know, no, no, no, maybe now ye.

1791
01:31:09,439 --> 01:31:09,639
Speaker 8: Came.

1792
01:31:09,760 --> 01:31:12,320
Speaker 1: I just went there in November, and I was kind

1793
01:31:12,360 --> 01:31:15,040
Speaker 1: of apprehensive by the little the little act trying to

1794
01:31:15,160 --> 01:31:18,519
Speaker 1: translate and but you speaking English, But.

1795
01:31:18,920 --> 01:31:19,800
Speaker 2: I sure do ye.

1796
01:31:20,400 --> 01:31:21,920
Speaker 5: I heard they like it because they like tips, and

1797
01:31:22,040 --> 01:31:23,400
Speaker 5: we're Americans, the only ones around.

1798
01:31:23,560 --> 01:31:28,160
Speaker 2: They just started liking tips. That's what I heard. Tip

1799
01:31:28,200 --> 01:31:29,160
Speaker 2: the guys, which is this.

1800
01:31:31,600 --> 01:31:44,840
Speaker 5: Mother, it's such a snucking a license drinks. It's such

1801
01:31:44,880 --> 01:31:46,760
Speaker 5: a sexy language you cannot help.

1802
01:31:46,880 --> 01:31:49,559
Speaker 2: But not the way we're saying. We were sucking it up.

1803
01:31:49,760 --> 01:31:53,120
Speaker 6: But how come every time the people from overseas imitate

1804
01:31:53,200 --> 01:31:55,240
Speaker 6: Americans days go, hey, y'all.

1805
01:31:55,320 --> 01:31:56,000
Speaker 2: It's the man.

1806
01:31:57,880 --> 01:31:58,519
Speaker 1: What's that mean?

1807
01:31:58,600 --> 01:31:58,840
Speaker 5: Brother?

1808
01:32:01,360 --> 01:32:07,200
Speaker 2: All right, we're going on. It's perfectly on track. Oh

1809
01:32:07,280 --> 01:32:14,160
Speaker 2: Wu Tang clan. Oh, I'm gonna go w tank. I

1810
01:32:14,240 --> 01:32:15,880
Speaker 2: knew your New York wi for.

1811
01:32:15,920 --> 01:32:16,439
Speaker 5: You know it is?

1812
01:32:16,560 --> 01:32:22,080
Speaker 2: I mean you got Ray Kwan. Let's be real, you

1813
01:32:22,160 --> 01:32:23,880
Speaker 2: got you got Ice.

1814
01:32:24,200 --> 01:32:26,960
Speaker 5: And then when he joined P like he did one

1815
01:32:27,000 --> 01:32:33,160
Speaker 5: album Scarface or ice Cube, ice Cube, Ice c All

1816
01:32:33,240 --> 01:32:35,560
Speaker 5: Day Court Mega.

1817
01:32:35,439 --> 01:32:41,960
Speaker 2: Or Nature cor Mega mm hmm, mob Deep or m

1818
01:32:41,960 --> 01:32:49,400
Speaker 2: O P. You could drink, you let them drink or

1819
01:32:49,439 --> 01:32:51,920
Speaker 2: not looking at it is what it is?

1820
01:32:52,280 --> 01:32:52,320
Speaker 5: Like?

1821
01:32:53,040 --> 01:32:53,599
Speaker 9: Like that's.

1822
01:32:55,960 --> 01:32:59,800
Speaker 2: Heavy D or chump rock, heavy D, rest in peace, Man,

1823
01:33:00,400 --> 01:33:01,120
Speaker 2: he loved Heaven?

1824
01:33:01,360 --> 01:33:07,160
Speaker 5: Yeah, Juice or New Jack City, No New Jack City,

1825
01:33:07,479 --> 01:33:10,479
Speaker 5: Jack City. All right, and this is the last question

1826
01:33:10,560 --> 01:33:11,920
Speaker 5: for quick Time is Slider and then you go back

1827
01:33:11,920 --> 01:33:14,000
Speaker 5: and not a trick question, but it's not a trick question.

1828
01:33:14,160 --> 01:33:15,479
Speaker 2: But this is for all three of y'all.

1829
01:33:16,400 --> 01:33:21,040
Speaker 5: I'm gonna start with you, but I want individually answer individually.

1830
01:33:22,600 --> 01:33:30,560
Speaker 5: Loyalty or respect, respect, any reason why or not?

1831
01:33:30,760 --> 01:33:35,200
Speaker 1: No loyalty, come and go. You know what I'm saying.

1832
01:33:35,600 --> 01:33:40,280
Speaker 1: Like respect, if if somebody really respect you, that respect,

1833
01:33:40,280 --> 01:33:42,080
Speaker 1: we should always be there or will always be there,

1834
01:33:42,160 --> 01:33:44,120
Speaker 1: you know what I'm saying. Loyalty won't always be there.

1835
01:33:44,800 --> 01:33:47,200
Speaker 1: You know, people change ship. You know what I'm saying.

1836
01:33:47,320 --> 01:33:51,600
Speaker 2: So no, hell yeah, loyalty.

1837
01:33:53,000 --> 01:33:55,880
Speaker 4: Explain well, I just I've just been to so much

1838
01:33:55,960 --> 01:34:00,200
Speaker 4: in my life to where I realized that the uh

1839
01:34:01,240 --> 01:34:03,200
Speaker 4: loyal people in my life that really suck me to

1840
01:34:03,760 --> 01:34:06,599
Speaker 4: whatever this situation was, those are people that really matter.

1841
01:34:07,160 --> 01:34:10,280
Speaker 2: Now. I can, I can get disrespectful with motherfucking time.

1842
01:34:10,840 --> 01:34:12,280
Speaker 4: But if I'm loyal to you know what I'm saying,

1843
01:34:12,320 --> 01:34:16,080
Speaker 4: that that kind of oversees that that kind of overlooks everything.

1844
01:34:16,240 --> 01:34:19,360
Speaker 2: If I trust you, I'm fucking with you forever.

1845
01:34:20,040 --> 01:34:20,320
Speaker 5: M hm.

1846
01:34:21,800 --> 01:34:25,640
Speaker 6: So purpose of loyalty is loyalty. There is no coming go.

1847
01:34:27,320 --> 01:34:32,160
Speaker 6: It's to be loyal, that's it. I respect what Genghis

1848
01:34:32,240 --> 01:34:35,720
Speaker 6: Kang did as a leader. I would never do it.

1849
01:34:36,000 --> 01:34:40,479
Speaker 6: I would never rape and pillage. Loyalty is to be loyal.

1850
01:34:41,320 --> 01:34:44,760
Speaker 2: That's it. I'm taking a drink to that. I'm taking

1851
01:34:44,760 --> 01:34:45,040
Speaker 2: a drink.

1852
01:34:45,520 --> 01:34:48,120
Speaker 5: By the way, I agree with all three answers for me.

1853
01:34:48,200 --> 01:34:50,759
Speaker 5: And if we always say you just say why not both.

1854
01:34:50,600 --> 01:34:51,200
Speaker 2: That this is this?

1855
01:34:51,400 --> 01:34:53,200
Speaker 5: This is the only time when we play quick time

1856
01:34:53,240 --> 01:34:56,000
Speaker 5: with Slive that we should say both, because I think

1857
01:34:56,080 --> 01:34:57,080
Speaker 5: one watches the other.

1858
01:34:57,120 --> 01:34:59,640
Speaker 2: But I agree with what everything that you said. My

1859
01:35:00,000 --> 01:35:01,400
Speaker 2: and I just want both of the same time.

1860
01:35:02,200 --> 01:35:09,680
Speaker 5: Go there you go. Now. At one point, Fooble, I

1861
01:35:09,720 --> 01:35:11,840
Speaker 5: think it was you who said it went like this, right.

1862
01:35:15,479 --> 01:35:18,599
Speaker 2: Me, this is what I said, Thank you, designated drink

1863
01:35:23,240 --> 01:35:27,880
Speaker 2: and me, I always say at home, my career is

1864
01:35:28,000 --> 01:35:28,160
Speaker 2: like that.

1865
01:35:28,320 --> 01:35:32,720
Speaker 5: Right. There's been times with rock Bottom like whatever as

1866
01:35:32,920 --> 01:35:35,800
Speaker 5: nor right, and I call it.

1867
01:35:36,840 --> 01:35:41,200
Speaker 2: I call it rat purgatory. M hmm.

1868
01:35:42,920 --> 01:35:44,760
Speaker 5: Has it ever been a time where y'all felt like

1869
01:35:44,880 --> 01:35:48,360
Speaker 5: y'all was in fashion purgatory where it's like, all right, cool,

1870
01:35:48,600 --> 01:35:49,960
Speaker 5: they ain't fucking with us no more?

1871
01:35:50,080 --> 01:35:52,200
Speaker 2: Did you ever feel like that. Yeah, we saw it coming.

1872
01:35:53,400 --> 01:35:56,519
Speaker 4: If you shipping a million dollars a season to a

1873
01:35:56,560 --> 01:36:00,280
Speaker 4: certain retailer and they come to you next season order

1874
01:36:00,320 --> 01:36:00,720
Speaker 4: half of that.

1875
01:36:01,240 --> 01:36:04,080
Speaker 2: The next season they ordered the quarter that the writings

1876
01:36:04,120 --> 01:36:04,599
Speaker 2: on the wall.

1877
01:36:05,400 --> 01:36:09,439
Speaker 4: So we we had a sense of knowing that the

1878
01:36:09,520 --> 01:36:12,280
Speaker 4: ship was that things were turned around, because they even

1879
01:36:12,360 --> 01:36:15,040
Speaker 4: told me, go call, We're gonna have to do something

1880
01:36:15,080 --> 01:36:17,439
Speaker 4: about this. We gotta do something else outside of this

1881
01:36:17,560 --> 01:36:20,280
Speaker 4: clothing ship, because this ship is about to hit the fan.

1882
01:36:20,840 --> 01:36:22,720
Speaker 4: This is like five years before it hit the fan.

1883
01:36:23,320 --> 01:36:27,479
Speaker 4: So the signs are there, but you know, you just

1884
01:36:27,560 --> 01:36:28,600
Speaker 4: got to make their adjustments.

1885
01:36:28,760 --> 01:36:30,280
Speaker 6: I want to be I want to bring up a

1886
01:36:30,360 --> 01:36:33,479
Speaker 6: point of I don't want to make it a big sloppy,

1887
01:36:33,520 --> 01:36:36,519
Speaker 6: wet kiss about footbal we got because we didn't know.

1888
01:36:36,640 --> 01:36:39,320
Speaker 2: We didn't know. Also we got cocky too, you know

1889
01:36:40,000 --> 01:36:42,200
Speaker 2: we we would tell what they call a pre pack.

1890
01:36:43,320 --> 01:36:43,840
Speaker 2: I dealt with that.

1891
01:36:43,880 --> 01:36:46,240
Speaker 5: I had a story. Yeah, if it was the worst

1892
01:36:46,280 --> 01:36:49,240
Speaker 5: thing for a small business, right, I don't know what

1893
01:36:49,360 --> 01:36:51,280
Speaker 5: prepackag talk about it with April.

1894
01:36:51,439 --> 01:36:53,880
Speaker 6: You gotta tell you gotta take these twelve pair of jeans.

1895
01:36:53,920 --> 01:36:56,320
Speaker 6: There's two thirty two, two thirty four two thirty six

1896
01:36:56,439 --> 01:36:57,280
Speaker 6: is up up to I'm.

1897
01:36:57,200 --> 01:36:59,040
Speaker 5: Telling to high school kids were skinny, and I was

1898
01:36:59,080 --> 01:37:01,840
Speaker 5: getting triple d X of these.

1899
01:37:02,280 --> 01:37:04,680
Speaker 2: I'm like, I don't know what y'all talk about. So

1900
01:37:06,160 --> 01:37:09,040
Speaker 2: let's say his boss a way over five hundred dollars.

1901
01:37:09,240 --> 01:37:13,400
Speaker 6: Okay, he just want he wanted five hundred dollars worth

1902
01:37:13,439 --> 01:37:16,840
Speaker 6: of size thirty two thirty four. But we said to him,

1903
01:37:17,880 --> 01:37:20,479
Speaker 6: screw you, we're not breaking open the box. I got

1904
01:37:20,479 --> 01:37:22,599
Speaker 6: the whole box from China or where it is from.

1905
01:37:23,880 --> 01:37:27,080
Speaker 6: It's twelve pairs. You take the five hundred dollars worth

1906
01:37:27,240 --> 01:37:29,360
Speaker 6: because we're so hot, or you don't get it at all,

1907
01:37:29,400 --> 01:37:30,880
Speaker 6: we give it to your man across the street.

1908
01:37:30,960 --> 01:37:32,800
Speaker 2: It was rampant. It wasn't just obviously you got to

1909
01:37:32,880 --> 01:37:33,080
Speaker 2: know it.

1910
01:37:33,160 --> 01:37:37,040
Speaker 8: But I think that's cannibalizing our own industry within it.

1911
01:37:37,120 --> 01:37:39,040
Speaker 6: Somewhere here, I'm gonna tell you what happened. Guy like

1912
01:37:39,160 --> 01:37:42,600
Speaker 6: this man would say, I ain't got no choice. Let

1913
01:37:42,680 --> 01:37:44,160
Speaker 6: me take him, Let me take them, let me take them.

1914
01:37:44,160 --> 01:37:45,240
Speaker 2: So now what does he have to do?

1915
01:37:46,240 --> 01:37:48,759
Speaker 6: He takes them all. All the jeans are one hundred

1916
01:37:48,800 --> 01:37:50,559
Speaker 6: dollars a piece. Supposed to sell it one hundred dollars

1917
01:37:50,600 --> 01:37:56,560
Speaker 6: piece he got one hundred pair of forty twos and

1918
01:37:56,760 --> 01:37:59,240
Speaker 6: forties that he can't sell. He puts them in a

1919
01:37:59,320 --> 01:38:02,840
Speaker 6: bucket over here and said, buy him for twenty five dollars. Kids,

1920
01:38:03,600 --> 01:38:05,559
Speaker 6: you a kid, you walking and saw you can't tell

1921
01:38:05,600 --> 01:38:07,760
Speaker 6: the difference of the one hundred dollars and twenty five dollars.

1922
01:38:07,760 --> 01:38:10,920
Speaker 6: And then guess what the new one, the new Hungry

1923
01:38:11,000 --> 01:38:14,479
Speaker 6: Company come up, go yee, you many thirty two's as

1924
01:38:14,560 --> 01:38:17,360
Speaker 6: you want. Now, all of a sudden we have a

1925
01:38:17,439 --> 01:38:20,200
Speaker 6: bunch of inventory and we got him. He's pissed off.

1926
01:38:21,160 --> 01:38:22,960
Speaker 6: We're like, yo, oh, why so for?

1927
01:38:23,120 --> 01:38:24,000
Speaker 2: Why you buy so for?

1928
01:38:24,160 --> 01:38:27,280
Speaker 6: You're like, remember me, mister, you gotta buy the whole

1929
01:38:27,320 --> 01:38:30,439
Speaker 6: box home? Yoh, matter of fact, I don't want to

1930
01:38:30,439 --> 01:38:33,720
Speaker 6: buy shit from you no more. We did that for

1931
01:38:33,800 --> 01:38:35,760
Speaker 6: a certain amount of either not knowing you, but because

1932
01:38:35,760 --> 01:38:39,160
Speaker 6: we didn't know what was about to happen. Now we

1933
01:38:39,360 --> 01:38:42,120
Speaker 6: build up all this inventory because we didn't know any better.

1934
01:38:42,479 --> 01:38:43,760
Speaker 6: Then all of a sudden we're like, no, no, no,

1935
01:38:43,920 --> 01:38:44,519
Speaker 6: that was a mistake.

1936
01:38:44,560 --> 01:38:44,680
Speaker 5: Man.

1937
01:38:44,720 --> 01:38:48,439
Speaker 2: We break that box over. He like, too late, homie, Yeah,

1938
01:38:48,479 --> 01:38:52,200
Speaker 2: we moved on something now too late or our doors

1939
01:38:52,240 --> 01:38:55,240
Speaker 2: had to close. They had another retailer's gun. Now we

1940
01:38:55,320 --> 01:38:58,200
Speaker 2: weren't in the store. Again, I missed the story. Bruce

1941
01:38:58,240 --> 01:39:02,519
Speaker 2: told me recently. There was a time where an independent

1942
01:39:02,560 --> 01:39:04,920
Speaker 2: store couldn't get credit. That's what it was. That's that's

1943
01:39:05,000 --> 01:39:07,800
Speaker 2: exactly how we were told. We get credit by buying

1944
01:39:07,840 --> 01:39:10,760
Speaker 2: the pre biss So what so what happened was Republic please,

1945
01:39:11,080 --> 01:39:13,680
Speaker 2: it is the bank that gives independence stores credit. Right,

1946
01:39:13,960 --> 01:39:16,400
Speaker 2: So Republic told us is, Yo, we get so many

1947
01:39:16,520 --> 01:39:19,200
Speaker 2: calls to buy fooble. What we're gonna do is we're

1948
01:39:19,200 --> 01:39:21,760
Speaker 2: gonna give everybody, every store that calls, we're gonna give

1949
01:39:21,760 --> 01:39:24,960
Speaker 2: them twenty thousand dollars in credit. But whether they get

1950
01:39:25,040 --> 01:39:27,160
Speaker 2: good credit, bad credit, we're gonna give them that shot.

1951
01:39:27,560 --> 01:39:27,680
Speaker 8: Right.

1952
01:39:28,000 --> 01:39:30,600
Speaker 4: So with that being said, with us, the sales is

1953
01:39:30,920 --> 01:39:33,880
Speaker 4: that made us go from ten million dollars to twenty

1954
01:39:33,960 --> 01:39:34,519
Speaker 4: million dollars.

1955
01:39:34,560 --> 01:39:36,479
Speaker 6: It also gave us a power to give neighborhoods so

1956
01:39:36,600 --> 01:39:38,759
Speaker 6: us credit credit that never were able.

1957
01:39:38,600 --> 01:39:40,960
Speaker 2: To with that. With that arrogance, we said, not for

1958
01:39:41,040 --> 01:39:42,600
Speaker 2: you to buy our stuff, you got to buy it

1959
01:39:42,640 --> 01:39:46,120
Speaker 2: in these packages. And they kind of caused some and

1960
01:39:46,200 --> 01:39:46,840
Speaker 2: we couldn't sell.

1961
01:39:47,520 --> 01:39:50,640
Speaker 6: And it shows that no matter who you are, no

1962
01:39:50,800 --> 01:39:53,760
Speaker 6: matter who you are if you don't treat your customer right.

1963
01:39:53,840 --> 01:39:55,640
Speaker 2: And if that was our customer and you.

1964
01:39:55,680 --> 01:39:58,519
Speaker 6: Don't treat them right, sooner or later you're gonna put

1965
01:39:58,560 --> 01:40:00,479
Speaker 6: them on a business or they're gonna put you the business.

1966
01:40:00,680 --> 01:40:03,120
Speaker 5: Because then what happens in return is they put other

1967
01:40:03,760 --> 01:40:07,479
Speaker 5: brands and because somebody else says, yo, somebody is not

1968
01:40:07,600 --> 01:40:09,160
Speaker 5: fulfilling this man's needs.

1969
01:40:09,640 --> 01:40:12,120
Speaker 2: All right, And I'm small and I don't even have

1970
01:40:12,439 --> 01:40:15,599
Speaker 2: twelve packs right sized that you need.

1971
01:40:16,000 --> 01:40:16,760
Speaker 1: So so like.

1972
01:40:18,800 --> 01:40:22,599
Speaker 5: I remember me going in Costcos, right, and I remember

1973
01:40:22,680 --> 01:40:26,200
Speaker 5: me looking for a product and not being to fire

1974
01:40:26,240 --> 01:40:29,479
Speaker 5: because it's all the way in the back. Is that

1975
01:40:30,600 --> 01:40:33,400
Speaker 5: is that something that happens in a fast world? That's

1976
01:40:33,439 --> 01:40:34,599
Speaker 5: something that actually matters.

1977
01:40:34,680 --> 01:40:42,800
Speaker 6: Yeah, place, it all depends chanes in real estate, right,

1978
01:40:43,439 --> 01:40:44,040
Speaker 6: So it all depends.

1979
01:40:44,040 --> 01:40:44,840
Speaker 2: You're talking about grocery.

1980
01:40:44,880 --> 01:40:47,559
Speaker 6: Grocery and Costco is different, right because the whole procer

1981
01:40:47,760 --> 01:40:49,400
Speaker 6: what's going to be in the back, what's going to

1982
01:40:49,400 --> 01:40:52,479
Speaker 6: be in the back milk, eggs, meat and things you

1983
01:40:52,600 --> 01:40:54,200
Speaker 6: need because you got to go to the back so

1984
01:40:54,280 --> 01:40:57,559
Speaker 6: you can pass everything to buy everything else. And then

1985
01:40:57,560 --> 01:40:59,560
Speaker 6: you're going to pass it all to buy that. But

1986
01:40:59,680 --> 01:41:02,120
Speaker 6: what you're talking about emerging, dodging and all that kind

1987
01:41:02,120 --> 01:41:04,439
Speaker 6: of stuff. When you see like so like big department

1988
01:41:04,520 --> 01:41:06,519
Speaker 6: stores aren't they don't. You don't make any money off

1989
01:41:06,560 --> 01:41:10,280
Speaker 6: a big department store. So a big department store, they're

1990
01:41:10,400 --> 01:41:13,120
Speaker 6: not selling clothes. A big department store is selling real estate.

1991
01:41:13,720 --> 01:41:15,559
Speaker 6: So if you go and look at the Ralph Laurentz

1992
01:41:15,640 --> 01:41:18,960
Speaker 6: section in there, Ralph lorent paid for all that would

1993
01:41:19,680 --> 01:41:21,560
Speaker 6: they paid for the person selling it to you.

1994
01:41:22,160 --> 01:41:25,360
Speaker 5: They're paying for the people in there. That's how that

1995
01:41:25,600 --> 01:41:28,479
Speaker 5: raw la Renn is paying for everyone of the way,

1996
01:41:28,560 --> 01:41:30,880
Speaker 5: for the windows. Every time you see the stuff in

1997
01:41:30,920 --> 01:41:34,040
Speaker 5: the window. Their their job is to sell real estate.

1998
01:41:34,120 --> 01:41:35,360
Speaker 5: You don't make money in there.

1999
01:41:35,520 --> 01:41:40,080
Speaker 6: So when you launch a fragrance, you got to pay

2000
01:41:40,320 --> 01:41:43,000
Speaker 6: twenty two or twenty five dollars per person you see

2001
01:41:43,040 --> 01:41:45,080
Speaker 6: going like this in the store, going like hey, smelling

2002
01:41:45,160 --> 01:41:45,640
Speaker 6: this and all that.

2003
01:41:46,080 --> 01:41:47,880
Speaker 2: The motherfuckers they're selling everything.

2004
01:41:48,280 --> 01:41:50,400
Speaker 6: So what happens is and that's why they say, that's

2005
01:41:50,400 --> 01:41:52,880
Speaker 6: why they say clothing company, I mean they say, you know,

2006
01:41:53,000 --> 01:41:55,680
Speaker 6: retailers like that get really religious because what they tell

2007
01:41:55,720 --> 01:41:59,000
Speaker 6: you to do is spend a million dollars on putting

2008
01:41:59,000 --> 01:42:00,840
Speaker 6: stuff in the window, putting someuf in the circular people

2009
01:42:00,880 --> 01:42:03,120
Speaker 6: that put your stuff on wheels, because if your ship

2010
01:42:03,200 --> 01:42:05,599
Speaker 6: don't sell, we're going to mark it down and roll

2011
01:42:05,720 --> 01:42:08,360
Speaker 6: that ship right out of the back door. And that's

2012
01:42:08,400 --> 01:42:10,600
Speaker 6: where they make their money on all of that. They

2013
01:42:10,640 --> 01:42:13,760
Speaker 6: don't care about the clothes. They make this selling to us.

2014
01:42:16,000 --> 01:42:18,559
Speaker 6: And that's why we tell everybody here who's watching the show,

2015
01:42:19,560 --> 01:42:23,360
Speaker 6: be your own distributor online, direct to your customer, because

2016
01:42:23,400 --> 01:42:25,760
Speaker 6: even when you want to be in those stores who

2017
01:42:25,840 --> 01:42:29,160
Speaker 6: bought it, Once they go past the register, who bought it?

2018
01:42:29,360 --> 01:42:31,160
Speaker 6: Was it a mother buying for herself, that she buy

2019
01:42:31,160 --> 01:42:32,800
Speaker 6: it for a kid, was it a gift for it?

2020
01:42:32,880 --> 01:42:35,040
Speaker 6: You don't know who they are. So now we want

2021
01:42:35,120 --> 01:42:38,320
Speaker 6: people here who watch this to sell their own shit

2022
01:42:38,439 --> 01:42:41,759
Speaker 6: themselves online. You don't have to set up those stormers

2023
01:42:41,960 --> 01:42:44,880
Speaker 6: directed consumers, so you can say, how did you like it?

2024
01:42:44,960 --> 01:42:46,840
Speaker 2: How did you not like it? What should I do better?

2025
01:42:47,160 --> 01:42:49,720
Speaker 6: And that's the important part that that's why technology has

2026
01:42:49,760 --> 01:42:53,120
Speaker 6: democratized its entire data of your customers.

2027
01:42:53,760 --> 01:43:00,040
Speaker 5: Like me and you were talking about it earlier. I

2028
01:43:00,120 --> 01:43:03,479
Speaker 5: had Kanye on the show, right and I went and

2029
01:43:03,600 --> 01:43:06,519
Speaker 5: hung out with him and then I brung him to

2030
01:43:06,640 --> 01:43:09,120
Speaker 5: a place called Zz's, which is which is ironic. Right,

2031
01:43:11,880 --> 01:43:14,320
Speaker 5: there was this a whole big space open next to

2032
01:43:14,479 --> 01:43:18,560
Speaker 5: Eas's and you just looked at it and was like Valenciaga,

2033
01:43:18,960 --> 01:43:21,880
Speaker 5: Sweet of God, Sweet of God. And then he put

2034
01:43:21,920 --> 01:43:26,280
Speaker 5: a Balanciaga in there two floors. I had never seen

2035
01:43:26,320 --> 01:43:27,840
Speaker 5: no dumb shit like this. I mean this was some

2036
01:43:28,439 --> 01:43:35,120
Speaker 5: because he stopped and just like like, by the way,

2037
01:43:35,120 --> 01:43:39,120
Speaker 5: it's nothing there. There's absolutely nothing there. I just described

2038
01:43:39,320 --> 01:43:40,840
Speaker 5: Zz's told him like, yo, this is a place we

2039
01:43:40,960 --> 01:43:42,720
Speaker 5: are safe. You know what I mean, There's no hood

2040
01:43:42,760 --> 01:43:45,000
Speaker 5: shit going on. I'm a member of the club, you

2041
01:43:45,040 --> 01:43:47,640
Speaker 5: know what I mean. Room And he's seen it, and

2042
01:43:48,280 --> 01:43:51,960
Speaker 5: it made me say like damn, why don't we do

2043
01:43:52,120 --> 01:43:54,600
Speaker 5: things like that? Like what I mean by that is

2044
01:43:55,880 --> 01:43:57,479
Speaker 5: footbo right now, if we go to food, but we

2045
01:43:57,560 --> 01:44:01,400
Speaker 5: have to go through somebody else, right, No, No, what

2046
01:44:01,439 --> 01:44:03,679
Speaker 5: I'm saying is like I wanted to go to the store.

2047
01:44:04,000 --> 01:44:06,639
Speaker 2: Why why isn't food boo stores?

2048
01:44:08,000 --> 01:44:11,080
Speaker 6: Those are those are that's a great, great, great point.

2049
01:44:11,360 --> 01:44:14,160
Speaker 6: Those are different businesses. So you have to have an

2050
01:44:14,240 --> 01:44:21,360
Speaker 6: operator because we're we're not good retail operators. That's like,

2051
01:44:21,640 --> 01:44:26,000
Speaker 6: that's like saying to I don't know what you do here.

2052
01:44:26,400 --> 01:44:26,720
Speaker 2: That's like.

2053
01:44:29,080 --> 01:44:33,320
Speaker 6: I don't know how they do the carrier of the broadcaster, right,

2054
01:44:33,520 --> 01:44:35,360
Speaker 6: So a store is a different you know, like we

2055
01:44:35,560 --> 01:44:37,200
Speaker 6: we know how to make you know, to make good.

2056
01:44:38,920 --> 01:44:42,800
Speaker 6: To own a retail shop, you have to know how

2057
01:44:42,840 --> 01:44:44,920
Speaker 6: to put it up there. The software they're shipping the

2058
01:44:44,960 --> 01:44:48,320
Speaker 6: goods in, shipping goods out, taking this back customer.

2059
01:44:48,040 --> 01:44:54,000
Speaker 2: Service the least of the place. So they're different insurance.

2060
01:44:54,200 --> 01:44:56,519
Speaker 6: So what he did was probably he already knew the

2061
01:44:56,600 --> 01:44:59,519
Speaker 6: blencia because they have different divisions, and he it's licensing.

2062
01:44:59,600 --> 01:45:01,639
Speaker 6: Like we said, that's exactly what we did, like we would.

2063
01:45:01,680 --> 01:45:03,519
Speaker 6: We we have Fooboo stores and we still do with

2064
01:45:03,600 --> 01:45:06,920
Speaker 6: certain countries. But it's somebody who's an expert operator. They

2065
01:45:07,000 --> 01:45:09,439
Speaker 6: have they have ten Donna Karen stores, they have ten

2066
01:45:09,479 --> 01:45:12,320
Speaker 6: Fubu stores, they have ten this, ten that. So that's

2067
01:45:12,400 --> 01:45:14,840
Speaker 6: why because you don't want to get the way to

2068
01:45:15,840 --> 01:45:18,120
Speaker 6: Disney does not own all of that.

2069
01:45:18,280 --> 01:45:19,160
Speaker 2: They license it.

2070
01:45:19,240 --> 01:45:22,720
Speaker 6: When you see Mickey your stores, yeah, a lot a

2071
01:45:22,760 --> 01:45:24,160
Speaker 6: lot of would be doing some would be doing so,

2072
01:45:24,240 --> 01:45:27,160
Speaker 6: but they'll license out. Think about all the licenses does

2073
01:45:27,200 --> 01:45:28,599
Speaker 6: they have. You can get key chains all the way.

2074
01:45:28,600 --> 01:45:30,840
Speaker 6: They're not making that stuff, they're licensing that out.

2075
01:45:31,320 --> 01:45:34,040
Speaker 2: You can get like Star Wars everything, that's because they're licensing.

2076
01:45:34,320 --> 01:45:37,679
Speaker 4: That's Disney Baby used to used to damon with the Marvel.

2077
01:45:38,439 --> 01:45:40,200
Speaker 4: That was a licensing that we did with Marvel.

2078
01:45:40,280 --> 01:45:43,639
Speaker 6: Yeah, because I have license that too actively black right,

2079
01:45:45,120 --> 01:45:48,839
Speaker 6: you know. So it's all about licensing. Is the quickest

2080
01:45:48,880 --> 01:45:52,360
Speaker 6: way to grow your brand, extend your brand and uh

2081
01:45:52,560 --> 01:45:53,120
Speaker 6: and revenue?

2082
01:45:53,479 --> 01:45:54,880
Speaker 8: Can I ask a quick This is gonna be a

2083
01:45:54,920 --> 01:45:58,479
Speaker 8: little bit of a veer off, but talking about licensing

2084
01:45:58,600 --> 01:46:01,600
Speaker 8: Marvel for the average Let's say there's a there's a

2085
01:46:01,720 --> 01:46:04,519
Speaker 8: person's creating their own brand and they want to license

2086
01:46:04,600 --> 01:46:06,880
Speaker 8: a big brand like a Marvel or a Star Wars.

2087
01:46:07,160 --> 01:46:10,240
Speaker 2: How difficult is that? Extremely difficult? You gotta come to me.

2088
01:46:12,120 --> 01:46:12,519
Speaker 2: You got.

2089
01:46:13,960 --> 01:46:16,519
Speaker 6: You got somebody like me who who's gonna talk to him?

2090
01:46:16,560 --> 01:46:18,439
Speaker 6: Who say give this young person a shot.

2091
01:46:19,000 --> 01:46:21,120
Speaker 1: You had sales and all that. You gotta be popular

2092
01:46:21,160 --> 01:46:22,920
Speaker 1: to even have that conversation.

2093
01:46:23,160 --> 01:46:25,360
Speaker 4: And a lot of times you name it communicating with marvels.

2094
01:46:25,880 --> 01:46:28,280
Speaker 4: You communicating with someone that already holds the license.

2095
01:46:28,320 --> 01:46:30,000
Speaker 6: But let me give you something that you got to do.

2096
01:46:33,920 --> 01:46:37,560
Speaker 6: Think about George Lucas when he sold his brand, he

2097
01:46:37,760 --> 01:46:40,640
Speaker 6: sold Star Wars. The George Lucas brand. He sold it

2098
01:46:40,840 --> 01:46:44,720
Speaker 6: to Disney, So Disney, right, we love his story content, right,

2099
01:46:44,960 --> 01:46:45,439
Speaker 6: Star Wars?

2100
01:46:45,560 --> 01:46:47,680
Speaker 2: Right? How much do you think of sofa? Anybody will

2101
01:46:47,680 --> 01:46:51,120
Speaker 2: go a billion? Three three point eight billion? Right right?

2102
01:46:51,640 --> 01:46:54,960
Speaker 6: But she regrets kind of you know how much Pepper

2103
01:46:55,000 --> 01:46:58,880
Speaker 6: Pig sofa four point two billion?

2104
01:46:59,680 --> 01:47:02,240
Speaker 2: Ship? Well, Blue better? I don't know what, because Blue

2105
01:47:02,320 --> 01:47:03,920
Speaker 2: is bigger than Pepper Pig. Now, I don't want to

2106
01:47:03,920 --> 01:47:06,280
Speaker 2: be I don't want to be cult pretty inappropriate and

2107
01:47:06,360 --> 01:47:08,360
Speaker 2: talk like Pepper Pig. So please tell the pep big

2108
01:47:12,840 --> 01:47:19,360
Speaker 2: started on YouTube all the Star Wars. Don't fada obie.

2109
01:47:21,000 --> 01:47:21,400
Speaker 13: The whole.

2110
01:47:21,479 --> 01:47:25,880
Speaker 14: I p three point eight billions pistol Pig on YouTube

2111
01:47:26,560 --> 01:47:30,640
Speaker 14: for a cartoon of a pig because the licensing, all

2112
01:47:30,720 --> 01:47:34,800
Speaker 14: the toy and everything four point two billion dollars.

2113
01:47:34,920 --> 01:47:38,040
Speaker 8: See how that was smart because Pepper Pig lang and

2114
01:47:38,120 --> 01:47:39,679
Speaker 8: Lego Lang is Actually that's.

2115
01:47:39,520 --> 01:47:40,840
Speaker 1: The only thing good about Lego Land.

2116
01:47:42,680 --> 01:47:44,240
Speaker 2: I don't even know Pep. I got kids, I got

2117
01:47:44,280 --> 01:47:50,320
Speaker 2: little kids, I'm in it. I know I'm lost. You

2118
01:47:50,439 --> 01:47:59,599
Speaker 2: are twenty billions completely.

2119
01:48:02,560 --> 01:48:07,960
Speaker 6: I have to say, eeyo, kid. So anybody here has

2120
01:48:08,000 --> 01:48:10,639
Speaker 6: an ip and idea something else like that. The idea

2121
01:48:10,800 --> 01:48:12,320
Speaker 6: is to do the best you can of it, and

2122
01:48:12,680 --> 01:48:15,040
Speaker 6: create a core audience and go to somebody else and say,

2123
01:48:15,360 --> 01:48:17,519
Speaker 6: let me tell you something. I know exactly what eighteen

2124
01:48:17,640 --> 01:48:20,080
Speaker 6: years old to twenty five year olds old want, who'll

2125
01:48:20,080 --> 01:48:22,599
Speaker 6: make about this amount of income, who watch this amount

2126
01:48:22,600 --> 01:48:24,040
Speaker 6: of time? Because you have the analytics, and then you

2127
01:48:24,080 --> 01:48:26,320
Speaker 6: can say to somebody, once you give them that information,

2128
01:48:26,479 --> 01:48:28,920
Speaker 6: you can say, now you can replicate this in the

2129
01:48:29,040 --> 01:48:31,559
Speaker 6: other areas that they like and they love. And that's

2130
01:48:31,640 --> 01:48:33,960
Speaker 6: exactly what we've been able to do with Foobu and

2131
01:48:34,080 --> 01:48:37,120
Speaker 6: have great partners, and you got other people who say,

2132
01:48:38,640 --> 01:48:41,040
Speaker 6: you know what, I make the best. I make the

2133
01:48:41,120 --> 01:48:44,719
Speaker 6: best peanuts in the world. But I don't have something

2134
01:48:44,880 --> 01:48:48,479
Speaker 6: like a drink Champ to say, do you want when

2135
01:48:48,520 --> 01:48:53,280
Speaker 6: you're drinking some great salty snacks peanuts Champs. I want

2136
01:48:53,320 --> 01:48:56,200
Speaker 6: to drink Champ peanuts whenever you're drinking. Whenever you're drinking,

2137
01:48:56,240 --> 01:48:59,080
Speaker 6: what you're gonna need bat Joe, let's just take a car.

2138
01:48:59,360 --> 01:49:00,840
Speaker 2: I'm gonna take a I don't know about it.

2139
01:49:01,880 --> 01:49:13,080
Speaker 5: I'm filming drink chants for foob not rewind one of

2140
01:49:13,120 --> 01:49:19,040
Speaker 5: the we'll be there, we pull up on you, finished Joe.

2141
01:49:19,160 --> 01:49:21,040
Speaker 5: One of the first stores to ever buy our stuff,

2142
01:49:21,160 --> 01:49:23,240
Speaker 5: and we will we were bringing it. We will bring it.

2143
01:49:23,360 --> 01:49:25,080
Speaker 2: We're bringing it to his store and the Bronx in

2144
01:49:25,120 --> 01:49:26,120
Speaker 2: the back of our trunk.

2145
01:49:26,720 --> 01:49:29,600
Speaker 4: And I used to I used to take them to

2146
01:49:29,800 --> 01:49:32,599
Speaker 4: our warehouse, pick out the clothes of them and count

2147
01:49:32,640 --> 01:49:35,400
Speaker 4: all the money and cash to take me like freaking out.

2148
01:49:35,439 --> 01:49:37,439
Speaker 6: We only show we only show us the eight stores

2149
01:49:37,439 --> 01:49:39,599
Speaker 6: of New York and Factio was the third, the fourth

2150
01:49:39,640 --> 01:49:41,880
Speaker 6: store in New York City to ever ever ever buy

2151
01:49:41,920 --> 01:49:42,280
Speaker 6: our stuff.

2152
01:49:42,280 --> 01:49:44,639
Speaker 2: And we were still in the house making it at first.

2153
01:49:44,960 --> 01:49:47,320
Speaker 6: Uh to out and he used to come out and

2154
01:49:47,520 --> 01:49:49,880
Speaker 6: just he was a legend and still is a legend

2155
01:49:49,960 --> 01:49:52,000
Speaker 6: me and be like, yo, man, all right, I buy

2156
01:49:52,040 --> 01:49:52,320
Speaker 6: you shoe.

2157
01:49:52,360 --> 01:50:04,080
Speaker 2: Let's just buy it all cast. I guess we still

2158
01:50:04,080 --> 01:50:06,320
Speaker 2: streak money explaining around.

2159
01:50:06,600 --> 01:50:09,720
Speaker 5: So you just you guys just said something for a

2160
01:50:09,800 --> 01:50:11,880
Speaker 5: person that's trying to be the next foobl right, And

2161
01:50:12,320 --> 01:50:14,400
Speaker 5: what I mean, I don't mean it like the statement

2162
01:50:14,439 --> 01:50:18,400
Speaker 5: foodle like like owning and be independent, but actually trying

2163
01:50:18,439 --> 01:50:22,240
Speaker 5: to make clothes. You guys don't make the close ourselves,

2164
01:50:22,320 --> 01:50:22,679
Speaker 5: do y'all?

2165
01:50:23,280 --> 01:50:25,000
Speaker 2: We make some of them. We still make some of

2166
01:50:25,080 --> 01:50:27,720
Speaker 2: it now we always make by hand or how does

2167
01:50:27,800 --> 01:50:31,840
Speaker 2: this work blanket?

2168
01:50:33,360 --> 01:50:35,200
Speaker 6: We still we still make a portion, but we have

2169
01:50:35,360 --> 01:50:37,240
Speaker 6: like we have like maybe thirty five different We have

2170
01:50:37,280 --> 01:50:41,160
Speaker 6: a great we have a great uh shoot division team.

2171
01:50:41,320 --> 01:50:41,680
Speaker 2: That's right.

2172
01:50:42,120 --> 01:50:45,000
Speaker 4: We get to the points where we hire people to

2173
01:50:45,240 --> 01:50:49,240
Speaker 4: get it to different stations of approval. So we had

2174
01:50:49,280 --> 01:50:51,840
Speaker 4: the cast coming first, Okay, we like the general look

2175
01:50:51,880 --> 01:50:54,400
Speaker 4: of the season. Then you get the samples coming Okay,

2176
01:50:54,439 --> 01:50:56,880
Speaker 4: we like how these samples make these changes by the

2177
01:50:56,920 --> 01:50:57,880
Speaker 4: time we get to production.

2178
01:50:58,400 --> 01:51:00,439
Speaker 2: Then we ship it to the stores. So we kind

2179
01:51:00,439 --> 01:51:03,040
Speaker 2: of oversee the whole process until it gets shipped.

2180
01:51:02,720 --> 01:51:05,320
Speaker 6: To this But to simplify it for people watching, if

2181
01:51:05,360 --> 01:51:08,200
Speaker 6: you have an intellectual property and you have registered your name,

2182
01:51:08,280 --> 01:51:09,960
Speaker 6: not not just on a website. You registered, you went

2183
01:51:09,960 --> 01:51:13,840
Speaker 6: to the United States Trademark off the USPTA United States

2184
01:51:13,920 --> 01:51:15,080
Speaker 6: Patent Trademark Office.

2185
01:51:15,560 --> 01:51:17,520
Speaker 2: You put your name in a category.

2186
01:51:17,880 --> 01:51:20,160
Speaker 6: So your name would be drink Chams and it could

2187
01:51:20,200 --> 01:51:22,240
Speaker 6: probably be in liquor, it could be in everything else.

2188
01:51:22,320 --> 01:51:23,480
Speaker 2: Right, there's a category.

2189
01:51:23,880 --> 01:51:26,439
Speaker 6: Don't just say your website because if you say, well,

2190
01:51:26,439 --> 01:51:28,280
Speaker 6: I got the drink Chams website, or you go, listen,

2191
01:51:28,640 --> 01:51:30,920
Speaker 6: my son's name is, you know, Todd. I'm going to

2192
01:51:31,040 --> 01:51:33,599
Speaker 6: name my clothing brand Todd Well, I always say, well,

2193
01:51:33,640 --> 01:51:36,080
Speaker 6: my next clothing, my next son's going to be named Apple,

2194
01:51:36,120 --> 01:51:37,799
Speaker 6: and my next son that's gonna be named BMW.

2195
01:51:38,040 --> 01:51:38,760
Speaker 2: You can't just say that.

2196
01:51:38,880 --> 01:51:42,320
Speaker 6: Once you get the category, whoever you are, you can

2197
01:51:42,479 --> 01:51:44,960
Speaker 6: license your name to somebody. You can go to Middle

2198
01:51:45,000 --> 01:51:47,280
Speaker 6: America right now, all this all you look up and

2199
01:51:47,320 --> 01:51:50,799
Speaker 6: down the street, like Main Street, everywhere it's empty. Nobody's

2200
01:51:50,800 --> 01:51:53,120
Speaker 6: buying stuff, nobody's going to those stores. Those stores all

2201
01:51:53,160 --> 01:51:55,439
Speaker 6: have inventories. If you are a kid and you know

2202
01:51:55,520 --> 01:51:57,560
Speaker 6: that you're super fashional, you go and say, hey, my

2203
01:51:57,720 --> 01:52:00,280
Speaker 6: name is whatever it is, I got.

2204
01:52:00,320 --> 01:52:03,160
Speaker 2: An this is who my IP is, intellectual property.

2205
01:52:03,960 --> 01:52:06,479
Speaker 6: I'm going to do a TikTok with all your inventory

2206
01:52:06,479 --> 01:52:08,560
Speaker 6: and my soul, and you know on my site, I know,

2207
01:52:08,840 --> 01:52:10,360
Speaker 6: I know you already got the goods. You're going out

2208
01:52:10,360 --> 01:52:13,040
Speaker 6: of business, give me fifty percent of what I sell,

2209
01:52:13,760 --> 01:52:17,160
Speaker 6: and you start naming it your brand. That brand could

2210
01:52:17,200 --> 01:52:20,519
Speaker 6: be the New Century forever twenty one, that brand, right.

2211
01:52:20,880 --> 01:52:22,760
Speaker 6: And so what I'm trying to tell people is they

2212
01:52:22,840 --> 01:52:26,200
Speaker 6: can license their name as small as they are, create

2213
01:52:26,240 --> 01:52:29,800
Speaker 6: a name for themselves, what their following, and make money.

2214
01:52:29,960 --> 01:52:30,439
Speaker 2: You can do it.

2215
01:52:30,520 --> 01:52:33,040
Speaker 6: On Amazon too. You know you ever see when you

2216
01:52:33,160 --> 01:52:36,120
Speaker 6: put in some name and it says sponsored. That's just

2217
01:52:36,240 --> 01:52:39,080
Speaker 6: somebody who sees that you're making this, and they take

2218
01:52:39,200 --> 01:52:43,160
Speaker 6: it and they get an affiliation, and then they direct

2219
01:52:43,439 --> 01:52:46,360
Speaker 6: they direct their traffic to you and you get that

2220
01:52:46,560 --> 01:52:49,080
Speaker 6: cigarette or you know that, whatever the case is, and

2221
01:52:49,160 --> 01:52:50,920
Speaker 6: they make money. So I'm trying to explain the best

2222
01:52:50,920 --> 01:52:54,439
Speaker 6: way to everybody watching this. Then they can do exactly

2223
01:52:54,560 --> 01:52:56,200
Speaker 6: what we did. They can start up today and be

2224
01:52:56,320 --> 01:52:58,640
Speaker 6: the next I don't know who you want to call it.

2225
01:52:58,720 --> 01:53:00,879
Speaker 6: You know, you know targe, but don't.

2226
01:53:00,720 --> 01:53:01,479
Speaker 2: Get it twisted.

2227
01:53:02,760 --> 01:53:06,800
Speaker 4: Licensing and like like Damad said, companies categories is expensive.

2228
01:53:06,840 --> 01:53:10,320
Speaker 4: We spend closely three hundred and maybe half a million

2229
01:53:10,320 --> 01:53:14,160
Speaker 4: dollars a year just protecting our brand around around the world.

2230
01:53:15,000 --> 01:53:17,880
Speaker 4: So it's not like you're going to just have your

2231
01:53:19,000 --> 01:53:22,360
Speaker 4: brand protected everywhere. Choose where you think your best markets

2232
01:53:22,400 --> 01:53:25,639
Speaker 4: will be and grow as you can. You can't protect

2233
01:53:25,680 --> 01:53:27,439
Speaker 4: it everyone, you know how you can't protect around the world.

2234
01:53:27,840 --> 01:53:29,639
Speaker 6: Remember the show we used to love in limon Color

2235
01:53:30,479 --> 01:53:33,040
Speaker 6: In Color, there's a band called in Living Color that

2236
01:53:33,280 --> 01:53:36,639
Speaker 6: the rock band. The rock band they in Living Color

2237
01:53:36,640 --> 01:53:39,000
Speaker 6: of the TV show didn't want to because they in

2238
01:53:39,120 --> 01:53:42,240
Speaker 6: Living Color. They were Entertainment in Limit Call of the

2239
01:53:42,320 --> 01:53:45,759
Speaker 6: TV shows Entertainment and Limit Call the TV show didn't

2240
01:53:45,800 --> 01:53:47,320
Speaker 6: want to pay and they got into a fight and

2241
01:53:47,360 --> 01:53:49,880
Speaker 6: they said we had it first in Limit Call the

2242
01:53:49,920 --> 01:53:52,360
Speaker 6: band and they had a fight over the name.

2243
01:53:52,280 --> 01:53:53,560
Speaker 2: And that's why they had to cancel. And Love and

2244
01:53:53,600 --> 01:53:57,280
Speaker 2: Color Nowhere had to cancel because of that. I'll give

2245
01:53:57,280 --> 01:54:02,439
Speaker 2: you another example. Let me give you another example. This

2246
01:54:02,520 --> 01:54:04,360
Speaker 2: is legal. This is legal. Eagle thup.

2247
01:54:05,040 --> 01:54:07,439
Speaker 6: Our buddies, the ones who created the company Jordash and

2248
01:54:07,520 --> 01:54:09,040
Speaker 6: gas and stuff like that, they come to us.

2249
01:54:09,040 --> 01:54:10,160
Speaker 2: They had license our ladies.

2250
01:54:10,240 --> 01:54:12,240
Speaker 6: They come to us and they show us something and

2251
01:54:12,400 --> 01:54:15,960
Speaker 6: it's a two horses, like two horses and I'm like,

2252
01:54:16,400 --> 01:54:19,240
Speaker 6: I'm like, what is that. They're like, this is a

2253
01:54:20,200 --> 01:54:23,960
Speaker 6: US Polo Association. We've said, well that's Ralph Laurent. Ralph

2254
01:54:24,000 --> 01:54:29,120
Speaker 6: la reringuees, you're you're intruding on my mark. We're going

2255
01:54:29,200 --> 01:54:31,599
Speaker 6: to take you to court. They go to court.

2256
01:54:32,200 --> 01:54:32,920
Speaker 2: Judge looks at.

2257
01:54:32,880 --> 01:54:36,840
Speaker 6: Them and goes, all right, when you can no longer

2258
01:54:36,960 --> 01:54:39,120
Speaker 6: do business, you're done, get out of here.

2259
01:54:39,680 --> 01:54:42,360
Speaker 2: Ralphla Wrengue goes good, seek it out. He says no, Ralph.

2260
01:54:44,760 --> 01:54:48,080
Speaker 6: They bought United States Polo Association from the United States

2261
01:54:48,160 --> 01:54:51,160
Speaker 6: Polo Associations. It's one hundred years old. Who've been making

2262
01:54:51,240 --> 01:54:55,400
Speaker 6: clothes for one hundred years old. They can cancel your mark.

2263
01:54:56,440 --> 01:55:00,280
Speaker 6: So what happens now is US Polo is so station

2264
01:55:00,440 --> 01:55:03,440
Speaker 6: doesn't have to advertise, market do anything they ever want

2265
01:55:03,520 --> 01:55:08,400
Speaker 6: to do. And they do six billion dollars a year.

2266
01:55:09,240 --> 01:55:09,920
Speaker 2: People that.

2267
01:55:12,400 --> 01:55:17,320
Speaker 5: And lorandas all the advertise ahead, home boy, you can

2268
01:55:17,360 --> 01:55:19,040
Speaker 5: play with the judge camp on this floor.

2269
01:55:19,080 --> 01:55:22,480
Speaker 6: Whoever has it all the longest they take the same

2270
01:55:22,560 --> 01:55:24,120
Speaker 6: they having a seven of all Man.

2271
01:55:24,680 --> 01:55:28,600
Speaker 2: Somebody had a lot of things.

2272
01:55:30,280 --> 01:55:32,440
Speaker 8: We gotta, I feel like, we gotta dumb it down

2273
01:55:32,520 --> 01:55:39,200
Speaker 8: for for Layman's US amazing us like like like does

2274
01:55:39,240 --> 01:55:42,280
Speaker 8: a poor man's copyright work in that sense? For for timestamping,

2275
01:55:43,240 --> 01:55:44,800
Speaker 8: remember the poor man's copyright you just sent it to

2276
01:55:44,840 --> 01:55:47,280
Speaker 8: yourself and that kind of work.

2277
01:55:47,360 --> 01:55:49,560
Speaker 6: But not as much anymore because what it happened with

2278
01:55:49,760 --> 01:55:52,680
Speaker 6: years ago was there was a guy who looked at

2279
01:55:52,800 --> 01:55:58,680
Speaker 6: every type of movie and said, wow, air brakes, Wow

2280
01:55:58,800 --> 01:56:00,920
Speaker 6: this that, and sent in a whole bunch of trademarks

2281
01:56:00,960 --> 01:56:05,080
Speaker 6: and now earlier on many marks, trademark everything. He saw

2282
01:56:05,080 --> 01:56:07,120
Speaker 6: in a movie and he just sent in a letter

2283
01:56:07,160 --> 01:56:12,560
Speaker 6: and said, Lightsaber, oh this, And what happened was That's

2284
01:56:12,600 --> 01:56:14,920
Speaker 6: why it depends on you're talking about a pattern of

2285
01:56:14,960 --> 01:56:18,440
Speaker 6: trademark and or you have the crew that you're actually

2286
01:56:18,600 --> 01:56:21,640
Speaker 6: using that. So was he successful that person he was.

2287
01:56:21,760 --> 01:56:24,720
Speaker 6: He ended up making billions of dollars off of trademarkting

2288
01:56:24,760 --> 01:56:26,880
Speaker 6: thing he saw in every single movie for the next

2289
01:56:26,960 --> 01:56:29,520
Speaker 6: fifty years. And no court could see through that through

2290
01:56:29,600 --> 01:56:32,360
Speaker 6: that scam. There wasn't a scam at first. The law

2291
01:56:32,520 --> 01:56:34,800
Speaker 6: changes against this and that, and that's why you see

2292
01:56:34,880 --> 01:56:38,560
Speaker 6: that a lot of brands have expiring patents and trademarks.

2293
01:56:38,560 --> 01:56:41,240
Speaker 6: Now there's difference with copyright, there's different trademarks, this with

2294
01:56:41,360 --> 01:56:44,080
Speaker 6: patents and everything else. But the bottom line is I've

2295
01:56:44,120 --> 01:56:46,280
Speaker 6: seen it even on Shark Tank, one or two of

2296
01:56:46,360 --> 01:56:48,480
Speaker 6: my companies on sharks Tank, they could never after all

2297
01:56:48,520 --> 01:56:50,960
Speaker 6: the advertising, all the marketing, well that name they had,

2298
01:56:51,000 --> 01:56:53,320
Speaker 6: they didn't have to protected somebody else that's cease and desist.

2299
01:56:53,360 --> 01:56:55,280
Speaker 6: And they took all the traffic after they got onto

2300
01:56:55,320 --> 01:56:57,320
Speaker 6: shark Tank and they made me out.

2301
01:56:58,520 --> 01:56:59,600
Speaker 2: So what's the ultimate.

2302
01:56:59,360 --> 01:57:01,960
Speaker 6: Detection in your The bottom of the protection is exactly

2303
01:57:02,000 --> 01:57:04,000
Speaker 6: what Noria has said in the past, it's to make

2304
01:57:04,080 --> 01:57:07,640
Speaker 6: sure that you cross your t's and dot your i's

2305
01:57:07,720 --> 01:57:11,720
Speaker 6: and understand the fundamentals of when you build a business,

2306
01:57:11,840 --> 01:57:14,920
Speaker 6: that you have your contracts in order. As we talked about.

2307
01:57:15,280 --> 01:57:17,480
Speaker 6: You can be in there with the family, but Keith

2308
01:57:17,640 --> 01:57:22,400
Speaker 6: knows his deliverables and our deal, Carl knows and I

2309
01:57:22,560 --> 01:57:25,680
Speaker 6: know right in every relationship you cannot be fifty to

2310
01:57:25,720 --> 01:57:30,240
Speaker 6: fifty one has to make a decision fifty one forty nine.

2311
01:57:30,640 --> 01:57:32,960
Speaker 6: You have to have all of your stuff trademark and

2312
01:57:33,040 --> 01:57:37,000
Speaker 6: pattern because you know they say that for African Americans

2313
01:57:37,400 --> 01:57:40,480
Speaker 6: the number one organization that puts them out of business

2314
01:57:40,520 --> 01:57:45,240
Speaker 6: and not intentionally, it's the irs because you don't understand

2315
01:57:45,520 --> 01:57:48,440
Speaker 6: what the fundamentals are in the basic of taxes and

2316
01:57:48,560 --> 01:57:50,560
Speaker 6: barriers are the things. So if you start off a business,

2317
01:57:51,160 --> 01:57:55,280
Speaker 6: you're already African Americans, so you're getting discriminated against. So

2318
01:57:55,360 --> 01:58:00,440
Speaker 6: your loans are higher costs, right, plus you're getting paid less.

2319
01:58:01,520 --> 01:58:04,800
Speaker 6: And then if your stuff is not in order, well

2320
01:58:04,840 --> 01:58:06,120
Speaker 6: the government can't discriminate.

2321
01:58:06,520 --> 01:58:08,200
Speaker 2: They just have to do what they have to do.

2322
01:58:08,360 --> 01:58:10,480
Speaker 2: So everything from your trade war so that we learned

2323
01:58:10,520 --> 01:58:11,120
Speaker 2: this a hard one.

2324
01:58:11,160 --> 01:58:13,840
Speaker 5: What you described before is an operational agreement right between,

2325
01:58:14,160 --> 01:58:17,080
Speaker 5: it's an operational agreement, a DBA, whatever you want to

2326
01:58:17,160 --> 01:58:20,000
Speaker 5: call it. You have to have these things in writing,

2327
01:58:20,080 --> 01:58:21,800
Speaker 5: and you had set it in some other past stuff

2328
01:58:21,880 --> 01:58:24,120
Speaker 5: that you learn the mistakes you had made. You went

2329
01:58:24,200 --> 01:58:27,720
Speaker 5: in and got an attorney, and today you know Rocket

2330
01:58:27,800 --> 01:58:30,400
Speaker 5: Lawyer and various other companies. You can look at these

2331
01:58:30,440 --> 01:58:33,440
Speaker 5: agreements and get them online, and don't go spend all

2332
01:58:33,440 --> 01:58:35,920
Speaker 5: your money with your man who's just giving you advice,

2333
01:58:36,200 --> 01:58:39,080
Speaker 5: right right, go online and look at this shit and

2334
01:58:39,240 --> 01:58:42,040
Speaker 5: set yourself up from the beginning and then understand how

2335
01:58:42,120 --> 01:58:43,920
Speaker 5: to dissolve it and various other things.

2336
01:58:44,480 --> 01:58:47,040
Speaker 2: I always say fifty one percent. Try to keep fifty

2337
01:58:47,040 --> 01:58:48,720
Speaker 2: one percent and try to be.

2338
01:58:51,440 --> 01:58:55,959
Speaker 4: Management hold management position in your company, which means.

2339
01:58:57,360 --> 01:58:59,000
Speaker 2: You make to find a call. If you sell it,

2340
01:58:59,040 --> 01:59:01,840
Speaker 2: you still run it, no if you if you.

2341
01:59:02,120 --> 01:59:04,480
Speaker 4: The bottom line is when there comes a situation where

2342
01:59:04,520 --> 01:59:07,000
Speaker 4: the assistant has to be made, you get to final call.

2343
01:59:07,720 --> 01:59:09,720
Speaker 4: So that's how do how do equal partners do that?

2344
01:59:09,920 --> 01:59:11,919
Speaker 4: You do that in the operational agreements, because.

2345
01:59:11,720 --> 01:59:13,000
Speaker 2: An operation agreement could be like this.

2346
01:59:13,720 --> 01:59:17,360
Speaker 6: Listen, You're gonna fundel the clothes and I'm gonna be

2347
01:59:17,400 --> 01:59:18,880
Speaker 6: able to sell it on. You can never sell it

2348
01:59:18,960 --> 01:59:21,440
Speaker 6: to uh, you know, lower end stores than the person

2349
01:59:21,480 --> 01:59:23,080
Speaker 6: over here goes. Okay, but if it stays in my

2350
01:59:23,120 --> 01:59:24,960
Speaker 6: warehouse ninety days, I can sell it to who I want.

2351
01:59:25,120 --> 01:59:29,280
Speaker 2: Okay. You know every agreement can be you know you're

2352
01:59:29,280 --> 01:59:30,240
Speaker 2: I'm gonna keep it gully.

2353
01:59:30,520 --> 01:59:33,960
Speaker 4: The only reason Food was still around is because Damon

2354
01:59:34,120 --> 01:59:37,160
Speaker 4: was able to at that even at their young age,

2355
01:59:38,160 --> 01:59:43,400
Speaker 4: negotiated or had advice to negotiate a position where they couldn't.

2356
01:59:43,040 --> 01:59:44,680
Speaker 2: Get rid of us investors.

2357
01:59:45,280 --> 01:59:48,320
Speaker 4: The bottom line is we're still around because we have

2358
01:59:48,480 --> 01:59:49,040
Speaker 4: to be around.

2359
01:59:49,240 --> 01:59:51,200
Speaker 5: They wanted to get rid of you. They don't want

2360
01:59:51,760 --> 01:59:54,160
Speaker 5: they wanted to open to It was not ignorance, though.

2361
01:59:54,200 --> 01:59:56,400
Speaker 5: It was like they were ignoring us for a couple

2362
01:59:56,400 --> 01:59:56,760
Speaker 5: of calls.

2363
01:59:56,760 --> 01:59:58,640
Speaker 6: And when I finally got on the when when when

2364
01:59:58,640 --> 02:00:00,520
Speaker 6: they finally had called us back, I was like, yo

2365
02:00:00,800 --> 02:00:03,840
Speaker 6: you and they was like, listen, calm down, We'll do

2366
02:00:03,960 --> 02:00:05,720
Speaker 6: a deal that will make sure it's good for you.

2367
02:00:06,720 --> 02:00:08,160
Speaker 6: And the funny thing that I brought my mother in

2368
02:00:08,200 --> 02:00:09,600
Speaker 6: the room with the deal, and a lot of people

2369
02:00:09,640 --> 02:00:12,320
Speaker 6: are laughing. I brought my mother, my mother, my mother,

2370
02:00:12,440 --> 02:00:15,240
Speaker 6: but my mother is very brilliant and a lot of us,

2371
02:00:15,400 --> 02:00:17,400
Speaker 6: you know, we have significant others, mothers, And I was like,

2372
02:00:18,680 --> 02:00:19,440
Speaker 6: so what I brought my mother?

2373
02:00:19,480 --> 02:00:22,320
Speaker 2: Why can't she be a brilliant woman? What's wrong with that?

2374
02:00:22,960 --> 02:00:23,120
Speaker 3: Right?

2375
02:00:24,000 --> 02:00:25,440
Speaker 4: But we have great part of it, But you're right,

2376
02:00:26,040 --> 02:00:28,360
Speaker 4: and vice versa. We can't the companies that around because

2377
02:00:28,400 --> 02:00:31,160
Speaker 4: they didn't own that company. When that entity decided to

2378
02:00:31,240 --> 02:00:32,400
Speaker 4: sell it, they had no says.

2379
02:00:32,440 --> 02:00:34,400
Speaker 2: So it's kind of like being a rapper, yo.

2380
02:00:34,440 --> 02:00:36,160
Speaker 6: Imagine wink at the deal, don't want to shit out

2381
02:00:37,440 --> 02:00:39,920
Speaker 6: and and the wrong people will dangle the wrong things

2382
02:00:39,960 --> 02:00:41,720
Speaker 6: in front of your face. And so a lot of

2383
02:00:41,840 --> 02:00:43,400
Speaker 6: us are so busy, You've seen it on Sharks Tank.

2384
02:00:43,440 --> 02:00:45,400
Speaker 6: They're so busy wanting to do the deal that they're

2385
02:00:45,440 --> 02:00:47,640
Speaker 6: not thinking about like what's in for you?

2386
02:00:47,800 --> 02:00:50,200
Speaker 2: What's for me? What's the end game? I just I

2387
02:00:50,280 --> 02:00:51,680
Speaker 2: just want to get it past this point.

2388
02:00:52,280 --> 02:00:55,080
Speaker 6: And as us as African Americans who don't come from wealth,

2389
02:00:55,680 --> 02:00:58,240
Speaker 6: we often are just so happy that somebody that the

2390
02:00:58,360 --> 02:01:00,720
Speaker 6: hustle may be over and would get to this point

2391
02:01:00,760 --> 02:01:04,000
Speaker 6: that we don't look backwards that like how did I

2392
02:01:04,040 --> 02:01:04,400
Speaker 6: get here?

2393
02:01:04,480 --> 02:01:05,360
Speaker 1: And what could I risk?

2394
02:01:06,560 --> 02:01:06,760
Speaker 2: You know?

2395
02:01:07,160 --> 02:01:07,200
Speaker 9: What?

2396
02:01:07,320 --> 02:01:16,320
Speaker 2: Am I giving up? The bootlegging? How bad was that

2397
02:01:16,920 --> 02:01:18,280
Speaker 2: at one point bad.

2398
02:01:19,000 --> 02:01:21,720
Speaker 4: The bottom line, we was hot, so it was on

2399
02:01:21,800 --> 02:01:23,920
Speaker 4: the one on one end of the spectrum. It was

2400
02:01:24,560 --> 02:01:26,960
Speaker 4: a blessing because you that hot. So how is it

2401
02:01:27,000 --> 02:01:27,400
Speaker 4: a blessing?

2402
02:01:27,560 --> 02:01:38,680
Speaker 2: Explained? It was because that guy. But the botom line,

2403
02:01:38,680 --> 02:01:46,760
Speaker 2: if you hot, people bless you, that wasn't the blessing.

2404
02:01:46,800 --> 02:01:48,960
Speaker 2: But the bottom line is they stopped. When did they

2405
02:01:48,960 --> 02:01:51,760
Speaker 2: stop bootlegging us? They never did.

2406
02:01:52,080 --> 02:01:54,760
Speaker 4: So the bottom line is that part we said when

2407
02:01:54,800 --> 02:01:57,880
Speaker 4: they stopped bootlegging us, that was the problem because that

2408
02:01:57,920 --> 02:01:58,800
Speaker 4: we weren't hot no more.

2409
02:02:00,040 --> 02:02:02,880
Speaker 6: You think you can get Lituis baton anywhere in the streets, right,

2410
02:02:03,440 --> 02:02:06,320
Speaker 6: but you know there's no one when people bootleg you.

2411
02:02:06,360 --> 02:02:09,680
Speaker 6: There's no one bootlegging there is. The factory you're working

2412
02:02:09,720 --> 02:02:11,800
Speaker 6: with is making an extra ten million.

2413
02:02:12,160 --> 02:02:15,800
Speaker 5: They make it extra if you on the twelve jeans

2414
02:02:16,360 --> 02:02:20,240
Speaker 5: or twenty like as rappers, we just think is Muhamma

2415
02:02:20,280 --> 02:02:21,360
Speaker 5: from one and twenty fifty.

2416
02:02:22,960 --> 02:02:26,120
Speaker 8: The fact they're recording your real records, right, they're duplicating.

2417
02:02:26,280 --> 02:02:30,160
Speaker 8: That's what they're saying. You tell me ignoring this as

2418
02:02:31,480 --> 02:02:36,880
Speaker 8: twenty eighth the street. Yes, he said yo, he said,

2419
02:02:37,040 --> 02:02:38,440
Speaker 8: you know, he said yo.

2420
02:02:38,720 --> 02:02:41,720
Speaker 1: Literally, I hire some correction officers to go down there

2421
02:02:41,720 --> 02:02:44,160
Speaker 1: and take our bootleg and stuff down on twenty eighth Street.

2422
02:02:44,240 --> 02:02:48,560
Speaker 1: I'm like, okay, cool, get out stuff. Half an hour later, YO,

2423
02:02:49,160 --> 02:02:52,400
Speaker 1: come get me, come help us out. They gotta surround it.

2424
02:02:53,200 --> 02:02:59,840
Speaker 2: So he said, I feel like this is apt. Said, YO,

2425
02:03:00,560 --> 02:03:03,720
Speaker 2: we gotta go with guys. Man. They down on twenty

2426
02:03:03,800 --> 02:03:06,960
Speaker 2: eighth Street. We go down there, We go down there.

2427
02:03:07,880 --> 02:03:10,120
Speaker 1: My cousin is down there, and one of our other

2428
02:03:10,160 --> 02:03:11,160
Speaker 1: boys is down there.

2429
02:03:11,440 --> 02:03:13,440
Speaker 2: Cousin bag No.

2430
02:03:13,880 --> 02:03:15,960
Speaker 1: So you keep saying that I told you that not

2431
02:03:16,080 --> 02:03:20,680
Speaker 1: the story, But listen, stay down there with two hundred

2432
02:03:20,680 --> 02:03:22,640
Speaker 1: and fifty people, at least two hundred three hundred people

2433
02:03:22,680 --> 02:03:27,520
Speaker 1: surrounding them. My dumb ass go over there because my

2434
02:03:27,600 --> 02:03:30,080
Speaker 1: cousin over there. I got to go make sure he's straight.

2435
02:03:31,320 --> 02:03:32,879
Speaker 1: I don't know what happened to them, but I ain't.

2436
02:03:32,720 --> 02:03:39,600
Speaker 2: Never looked back. Apparently not going on. Goes over there.

2437
02:03:39,760 --> 02:03:43,879
Speaker 2: Next thing, you know, this rocks a bottle of water America.

2438
02:03:44,440 --> 02:03:49,760
Speaker 2: You got you know, I'm telling you that record. He

2439
02:03:49,880 --> 02:03:52,560
Speaker 2: jumping around, and I'm gonna tell you the story. He's right.

2440
02:03:52,880 --> 02:03:55,640
Speaker 2: So what happened we have so we have about twenty

2441
02:03:56,080 --> 02:03:57,200
Speaker 2: duty correcting.

2442
02:03:57,480 --> 02:04:00,160
Speaker 6: We go down twenty eight seventh Street everywhere, every wait

2443
02:04:00,240 --> 02:04:03,000
Speaker 6: coming out of that buildings rebidelities because we we we

2444
02:04:03,240 --> 02:04:04,480
Speaker 6: start packing up about.

2445
02:04:04,320 --> 02:04:05,680
Speaker 2: Two three trucks. We have the woman.

2446
02:04:06,040 --> 02:04:08,960
Speaker 6: We have an order that says you're supposed to surrender,

2447
02:04:09,160 --> 02:04:12,520
Speaker 6: surrender these goods because they're all counterfeit. We're packing up

2448
02:04:12,560 --> 02:04:15,360
Speaker 6: the trucks. Something goes bad in that building and just

2449
02:04:15,480 --> 02:04:19,280
Speaker 6: like uptown, these people all start pouring out. I'm like,

2450
02:04:19,560 --> 02:04:22,040
Speaker 6: I'm like, yo, Keith, we in the Empire, Sam, that's

2451
02:04:22,080 --> 02:04:24,080
Speaker 6: where our offices. I said, come down about we need

2452
02:04:24,160 --> 02:04:26,280
Speaker 6: somebody to help drive the truck. Keith is like, I

2453
02:04:26,760 --> 02:04:28,040
Speaker 6: got you coming down.

2454
02:04:28,880 --> 02:04:29,960
Speaker 2: We are twy regular.

2455
02:04:31,040 --> 02:04:34,560
Speaker 5: These dudes are coming out of the building direct correct

2456
02:04:34,640 --> 02:04:35,200
Speaker 5: off the pools.

2457
02:04:35,240 --> 02:04:36,839
Speaker 2: Gun Yo, free their.

2458
02:04:36,840 --> 02:04:52,240
Speaker 12: Dude, Like Arnold Swart Nagas said, shoot me, dude, he's

2459
02:04:52,280 --> 02:04:52,920
Speaker 12: doing all this ship.

2460
02:04:52,920 --> 02:04:54,840
Speaker 5: I'm like, yo, keep were saying these dudes with gunny

2461
02:04:54,840 --> 02:04:55,880
Speaker 5: big dude, let's get out of here.

2462
02:04:56,080 --> 02:05:21,360
Speaker 15: No, no, no, I'm gonna keep it real, yo.

2463
02:05:22,480 --> 02:05:23,280
Speaker 2: That's what happened.

2464
02:05:23,320 --> 02:05:25,400
Speaker 1: Yeah, I went down there and help my people's man.

2465
02:05:25,520 --> 02:05:28,320
Speaker 2: That's how I built man went down. I went that

2466
02:05:28,480 --> 02:05:33,120
Speaker 2: by no problem. Yeah, the fifty two victims.

2467
02:05:34,840 --> 02:05:41,680
Speaker 5: I got this big dude Talban sip anyway, the Angel

2468
02:05:41,720 --> 02:05:42,400
Speaker 5: of the Crane.

2469
02:05:42,200 --> 02:05:47,760
Speaker 1: Right when I was crazy. I'm gonna tell you it

2470
02:05:47,800 --> 02:05:48,120
Speaker 1: was crazy.

2471
02:05:48,160 --> 02:05:50,720
Speaker 2: The dude that hit me. I was I was handing

2472
02:05:51,280 --> 02:05:53,960
Speaker 2: the woman. I was handling my business and everybody else.

2473
02:05:54,000 --> 02:05:56,640
Speaker 1: I was handling my business and I went to step

2474
02:05:56,720 --> 02:05:58,880
Speaker 1: back and you know that turn where you step back

2475
02:05:58,920 --> 02:06:01,280
Speaker 1: and then you go to turn. Yo, this dude called

2476
02:06:01,280 --> 02:06:02,680
Speaker 1: me from the bat. I didn't even see him.

2477
02:06:03,120 --> 02:06:04,280
Speaker 2: Boom. He hit me right.

2478
02:06:05,400 --> 02:06:08,280
Speaker 7: So I go down like this and my head come

2479
02:06:08,360 --> 02:06:10,120
Speaker 7: back up and he hit me on the other side

2480
02:06:11,200 --> 02:06:12,760
Speaker 7: my feet, my feet.

2481
02:06:12,600 --> 02:06:17,520
Speaker 2: Just start moving like what hit me? So I'm over

2482
02:06:17,600 --> 02:06:17,920
Speaker 2: here and.

2483
02:06:18,000 --> 02:06:18,800
Speaker 1: I turned around.

2484
02:06:19,680 --> 02:06:20,920
Speaker 2: They through like six seven.

2485
02:06:21,040 --> 02:06:23,320
Speaker 1: He got on the I'll never forget, I swore to gone.

2486
02:06:23,640 --> 02:06:25,640
Speaker 2: Then he got on a yellow gold gym T shirt.

2487
02:06:27,080 --> 02:06:31,800
Speaker 2: You know they got. He got on something. He got

2488
02:06:31,880 --> 02:06:33,879
Speaker 2: on some ass jeans.

2489
02:06:34,840 --> 02:06:36,760
Speaker 7: He look like you're playing for the pocket pool with

2490
02:06:36,840 --> 02:06:45,040
Speaker 7: his cowboy I'm looking at him. He's dude from from

2491
02:06:45,120 --> 02:06:47,600
Speaker 7: over there somewhere. I never see him dressed like that.

2492
02:06:47,680 --> 02:06:50,480
Speaker 7: I never see I swear to I looked at it.

2493
02:06:50,520 --> 02:06:53,240
Speaker 7: I said, oh man, he didn knocked me out, and yo,

2494
02:06:53,360 --> 02:06:54,760
Speaker 7: look like he be in the gym all day.

2495
02:06:55,600 --> 02:06:57,960
Speaker 2: So what eye? One eye bloodshot red?

2496
02:06:58,200 --> 02:07:00,560
Speaker 1: So I wanta fight now because I'm like, okay, let's

2497
02:07:00,560 --> 02:07:02,080
Speaker 1: get it on it. You can't knock me out and

2498
02:07:02,280 --> 02:07:02,640
Speaker 1: prove that.

2499
02:07:03,680 --> 02:07:04,000
Speaker 2: Let's go.

2500
02:07:04,680 --> 02:07:07,320
Speaker 1: Then his little minions start coming, all the little millions.

2501
02:07:08,000 --> 02:07:12,720
Speaker 2: I'm like, oh, man, I see a bend down, clothes everything.

2502
02:07:12,880 --> 02:07:12,960
Speaker 5: Yo.

2503
02:07:13,000 --> 02:07:14,560
Speaker 1: I run down the block. I said, I'll get my

2504
02:07:14,640 --> 02:07:16,800
Speaker 1: back to this man and I'm good. I turn around

2505
02:07:16,840 --> 02:07:19,200
Speaker 1: and I turned like twenty people like just swinging.

2506
02:07:19,600 --> 02:07:23,440
Speaker 2: I go down. They start stomping and kicking. Next thing

2507
02:07:23,520 --> 02:07:25,400
Speaker 2: I know police. It was like a riot. Bro.

2508
02:07:25,560 --> 02:07:28,200
Speaker 1: It was like two hundred police out there. Everything. They

2509
02:07:28,280 --> 02:07:29,960
Speaker 1: come lock and put the handcuffs on me.

2510
02:07:30,400 --> 02:07:33,120
Speaker 2: I went straight, Hollywood. I don't know why, man, I

2511
02:07:33,280 --> 02:07:33,880
Speaker 2: just came down.

2512
02:07:34,000 --> 02:07:37,000
Speaker 1: Yeah, straight Hollywood. They took me out of handcuffs.

2513
02:07:37,000 --> 02:07:45,800
Speaker 2: I go back. These niggas in all happened to your son?

2514
02:07:47,160 --> 02:07:51,320
Speaker 2: I told you to go over there. I'm like this, yo,

2515
02:07:51,480 --> 02:07:56,520
Speaker 2: But it was crazy, man. They just why they want

2516
02:07:56,560 --> 02:08:00,000
Speaker 2: to fight, y'all because everybody stole the would make a

2517
02:08:00,200 --> 02:08:03,040
Speaker 2: lot of money from counterfeit goods. We had permissions to

2518
02:08:03,080 --> 02:08:04,760
Speaker 2: go confiscate those goods, and.

2519
02:08:10,440 --> 02:08:13,240
Speaker 1: They started pocketing they went and oh, boy was behind

2520
02:08:13,280 --> 02:08:15,360
Speaker 1: the behind the curtain, like yo.

2521
02:08:15,920 --> 02:08:18,440
Speaker 5: There's an organized system out there, and they got downstairs

2522
02:08:18,480 --> 02:08:19,120
Speaker 5: with a rag.

2523
02:08:19,000 --> 02:08:21,200
Speaker 2: A lot of money. Count Counterfeit is a huge business.

2524
02:08:21,320 --> 02:08:24,320
Speaker 2: So to say about the counterfeiting stuff.

2525
02:08:26,120 --> 02:08:29,640
Speaker 6: Factory is running ten million more throwing it off the back.

2526
02:08:30,320 --> 02:08:34,480
Speaker 6: Another another factory competing is making more goods. Then you

2527
02:08:34,600 --> 02:08:37,400
Speaker 6: got people who bring in a million white T shirts

2528
02:08:37,400 --> 02:08:39,440
Speaker 6: and they got a line going like this, and they're going,

2529
02:08:40,240 --> 02:08:46,360
Speaker 6: Tommy fool Nikena.

2530
02:08:44,760 --> 02:08:46,160
Speaker 2: Is coming from all places.

2531
02:08:46,320 --> 02:08:49,200
Speaker 6: And when you spend all your money and time trying

2532
02:08:49,240 --> 02:08:51,200
Speaker 6: to fight it, you can't even put a dent in it.

2533
02:08:51,480 --> 02:08:54,000
Speaker 6: But when you look at somebody like Louis Vuitton, who's

2534
02:08:54,200 --> 02:08:58,760
Speaker 6: the biggest company in the world LVMH, they're counterfeited all day.

2535
02:08:58,920 --> 02:09:01,800
Speaker 6: And actually a lot of the people buying the account

2536
02:09:01,800 --> 02:09:05,200
Speaker 6: if it, would never touch the brand anyway because they

2537
02:09:05,240 --> 02:09:06,560
Speaker 6: don't have the money for it.

2538
02:09:07,200 --> 02:09:10,160
Speaker 2: They don't have two thousands. That's the moral of the story.

2539
02:09:10,200 --> 02:09:14,640
Speaker 2: The moral you can't you cannot, you cannot stop.

2540
02:09:15,120 --> 02:09:18,240
Speaker 4: What you can do is make your your your goods

2541
02:09:18,840 --> 02:09:21,720
Speaker 4: quality that different from that, and you can.

2542
02:09:21,880 --> 02:09:22,760
Speaker 1: That's what helped us out.

2543
02:09:22,880 --> 02:09:25,040
Speaker 8: And it kind of sucks to say that you're Louis

2544
02:09:25,560 --> 02:09:27,960
Speaker 8: and your price point is up here, and the regular

2545
02:09:28,000 --> 02:09:30,200
Speaker 8: folks can't get get it, so they have to go

2546
02:09:30,400 --> 02:09:30,880
Speaker 8: boot leg.

2547
02:09:31,120 --> 02:09:31,800
Speaker 2: That kind of sucks.

2548
02:09:31,880 --> 02:09:34,000
Speaker 6: That's that happened because what happened when we grew up

2549
02:09:34,000 --> 02:09:36,760
Speaker 6: as kids, Remember we can wear a blank shirt and

2550
02:09:37,000 --> 02:09:38,960
Speaker 6: not get full, you know, and now whatever when you

2551
02:09:39,080 --> 02:09:41,760
Speaker 6: started to when you started to you know, all the

2552
02:09:41,840 --> 02:09:44,640
Speaker 6: brand and labels, and we became so labeled conscious. You

2553
02:09:44,720 --> 02:09:47,400
Speaker 6: couldn't go to school without something on right, right, absolutely,

2554
02:09:48,400 --> 02:09:50,440
Speaker 6: And that's what it is. So you know, it is

2555
02:09:50,480 --> 02:09:53,320
Speaker 6: a compliment, but it's a challenge. Is something that you

2556
02:09:53,760 --> 02:09:55,600
Speaker 6: you would have to spend a lot of your profit

2557
02:09:55,920 --> 02:09:57,680
Speaker 6: going after Sun stopped.

2558
02:09:57,600 --> 02:10:01,160
Speaker 4: Your ship bout leg all over the street. You're doing

2559
02:10:01,240 --> 02:10:05,680
Speaker 4: something right, yeah, but as they stop you doing something wrong.

2560
02:10:06,160 --> 02:10:08,200
Speaker 5: But let me ask you, because we spoke about it

2561
02:10:08,240 --> 02:10:11,280
Speaker 5: a little bit earlier. I had just went to Paris, right,

2562
02:10:11,920 --> 02:10:15,720
Speaker 5: and one thing that I noticed is it seems like

2563
02:10:16,280 --> 02:10:19,120
Speaker 5: if Louis doesn't sell the ship, they give it away,

2564
02:10:20,280 --> 02:10:24,920
Speaker 5: give it away, they burn it. Right.

2565
02:10:25,120 --> 02:10:28,960
Speaker 2: You'll never see Louis on discount. Oh no, I never did.

2566
02:10:29,400 --> 02:10:35,440
Speaker 5: But I remember times of me looking at seeing ladies

2567
02:10:35,720 --> 02:10:41,000
Speaker 5: with Louis garbage bags and everything with I'm about bums

2568
02:10:41,040 --> 02:10:43,600
Speaker 5: out there, like out there and I'm looking and I

2569
02:10:43,720 --> 02:10:45,720
Speaker 5: could almost tell the real Louis.

2570
02:10:45,800 --> 02:10:46,520
Speaker 2: Or the fake Louis.

2571
02:10:46,560 --> 02:10:49,280
Speaker 5: I could almost tell everybody got Louis out there, And

2572
02:10:49,280 --> 02:10:51,360
Speaker 5: there's no way everyone is rich out there?

2573
02:10:52,640 --> 02:10:56,200
Speaker 2: Is it easier for it to be like that, like

2574
02:10:56,640 --> 02:10:57,320
Speaker 2: just in New York?

2575
02:10:57,400 --> 02:10:59,760
Speaker 5: Because you know Foo Boo was the New York based brand,

2576
02:11:00,000 --> 02:11:02,000
Speaker 5: and say, you know what, fuck it instead of y'all

2577
02:11:02,040 --> 02:11:04,120
Speaker 5: bootlegging my ship, why don't we just give it to.

2578
02:11:04,200 --> 02:11:09,839
Speaker 2: Y'all at the law price that that devalues.

2579
02:11:10,080 --> 02:11:12,520
Speaker 4: But but the bottom line is a deep values the

2580
02:11:12,600 --> 02:11:15,360
Speaker 4: brain you and because you got remember you selling to

2581
02:11:15,440 --> 02:11:18,040
Speaker 4: Macie's at certain price, they got to keep that certain

2582
02:11:18,040 --> 02:11:20,440
Speaker 4: price and make their margins. If you got somebody right

2583
02:11:20,520 --> 02:11:21,760
Speaker 4: outside in the street.

2584
02:11:21,880 --> 02:11:23,600
Speaker 2: Like when he was a retailer, why would he then

2585
02:11:23,680 --> 02:11:25,360
Speaker 2: invest in buy it? Yeah?

2586
02:11:26,080 --> 02:11:29,680
Speaker 5: Yeah, And I would think that that would be easier,

2587
02:11:29,840 --> 02:11:32,720
Speaker 5: right to like stop the bootlegger. It's like, you know

2588
02:11:32,800 --> 02:11:34,800
Speaker 5: what you got it, let me give you the real

2589
02:11:34,880 --> 02:11:36,080
Speaker 5: ship at a discount.

2590
02:11:36,720 --> 02:11:42,160
Speaker 2: Definitely that they getting it is you can't even less production.

2591
02:11:42,480 --> 02:11:43,240
Speaker 2: We put in too much.

2592
02:11:45,600 --> 02:11:48,240
Speaker 8: I'm imagining you have to equate all of that into

2593
02:11:48,360 --> 02:11:51,600
Speaker 8: the business model. And you know the thing in our

2594
02:11:51,680 --> 02:11:55,120
Speaker 8: world of that is people taking our content, ripping it

2595
02:11:55,400 --> 02:11:58,360
Speaker 8: and posting it and monetizing. Yeah, and we have to

2596
02:11:58,600 --> 02:12:01,520
Speaker 8: play a game of whack them all to say no copyright, copyright,

2597
02:12:01,520 --> 02:12:02,000
Speaker 8: car and you.

2598
02:12:02,080 --> 02:12:04,440
Speaker 2: Can't you can't really get Anyboddy. You can't stop. You

2599
02:12:04,520 --> 02:12:05,000
Speaker 2: can't stop.

2600
02:12:05,440 --> 02:12:07,960
Speaker 8: And at the end, if you're popping, you kind of

2601
02:12:08,000 --> 02:12:10,960
Speaker 8: want that to happen because the minute you're not popping.

2602
02:12:10,840 --> 02:12:14,880
Speaker 2: They're not gonna. It's the same thing. Yeah, it's like

2603
02:12:14,960 --> 02:12:15,680
Speaker 2: a double edged on.

2604
02:12:15,840 --> 02:12:16,360
Speaker 1: It is, it is.

2605
02:12:16,680 --> 02:12:17,240
Speaker 2: It's crazy.

2606
02:12:17,680 --> 02:12:21,160
Speaker 5: What's one thing besides besides twenty eighth street shit, But

2607
02:12:21,640 --> 02:12:24,080
Speaker 5: what's one thing that it was pretty wild man by

2608
02:12:25,560 --> 02:12:29,600
Speaker 5: You wish you could? You wanted to do as as Fooble?

2609
02:12:30,720 --> 02:12:32,720
Speaker 5: One thing I wish I want to do as foodball.

2610
02:12:32,760 --> 02:12:32,960
Speaker 5: We do.

2611
02:12:33,160 --> 02:12:33,360
Speaker 15: We do.

2612
02:12:33,520 --> 02:12:36,000
Speaker 2: Like if you something like a mistake that you made

2613
02:12:36,320 --> 02:12:39,200
Speaker 2: that you wish that that you could you could, you

2614
02:12:39,240 --> 02:12:39,880
Speaker 2: could do over.

2615
02:12:40,720 --> 02:12:44,520
Speaker 1: I would go and do the one or six and

2616
02:12:44,640 --> 02:12:47,680
Speaker 1: park job I got off. It was supposed to be

2617
02:12:47,800 --> 02:12:48,280
Speaker 1: me and free.

2618
02:12:48,880 --> 02:12:51,880
Speaker 5: Wow, you're supposed to be Bobby Brown early. You're supposed

2619
02:12:51,880 --> 02:12:52,000
Speaker 5: to be.

2620
02:12:52,320 --> 02:12:56,560
Speaker 1: Earlier early, but I told I chose, you know it

2621
02:12:56,640 --> 02:12:58,720
Speaker 1: with the time frame for me that we were just

2622
02:12:58,800 --> 02:13:01,240
Speaker 1: building Fooble and I was from we used to go

2623
02:13:01,320 --> 02:13:04,200
Speaker 1: to work from like ten to eight. B T wanted

2624
02:13:04,240 --> 02:13:07,160
Speaker 1: me from eleven to seven. So I was like, well, damn,

2625
02:13:07,200 --> 02:13:08,440
Speaker 1: how do I Well.

2626
02:13:08,360 --> 02:13:10,200
Speaker 2: I mean, couldn't have worked for the brand as well

2627
02:13:10,240 --> 02:13:11,840
Speaker 2: for you. I don't really remember that.

2628
02:13:14,200 --> 02:13:18,240
Speaker 1: It could have, but I just chose not to do

2629
02:13:18,440 --> 02:13:21,000
Speaker 1: it and stay with my dudes. And you know, but

2630
02:13:21,160 --> 02:13:24,040
Speaker 1: if I had the chance all over again, I definitely.

2631
02:13:25,440 --> 02:13:29,920
Speaker 2: Away us. Are you kidding me? We could have taken

2632
02:13:30,000 --> 02:13:30,360
Speaker 2: that out of.

2633
02:13:30,400 --> 02:13:37,000
Speaker 1: Distribution, but I didn't want to, Like, we was building

2634
02:13:37,080 --> 02:13:40,440
Speaker 1: something and we've been working so long, so now when

2635
02:13:40,480 --> 02:13:44,520
Speaker 1: we made it, then it's like it's easier be I'm

2636
02:13:44,520 --> 02:13:47,600
Speaker 1: gonna get secondhand knowledge, but I'm not gonna get that

2637
02:13:47,800 --> 02:13:51,640
Speaker 1: feeling that we were doing it together. And that's why

2638
02:13:51,640 --> 02:13:53,040
Speaker 1: I kind of say, you know what, I'm gonna stick

2639
02:13:53,080 --> 02:13:55,960
Speaker 1: with my guys and patched that up, you know what

2640
02:13:55,960 --> 02:13:58,200
Speaker 1: I'm saying. And plus the money was good at that time.

2641
02:13:58,640 --> 02:14:02,560
Speaker 1: We were taken, so it was good. But I wish

2642
02:14:02,600 --> 02:14:04,840
Speaker 1: I could have. I wish I could have did that

2643
02:14:04,960 --> 02:14:07,280
Speaker 1: because then I would have played it for out advantage,

2644
02:14:07,360 --> 02:14:07,880
Speaker 1: you know what I'm.

2645
02:14:07,720 --> 02:14:11,040
Speaker 5: Saying, Yeah, because you would have been essentially helping the brand.

2646
02:14:11,320 --> 02:14:13,600
Speaker 2: Yeah, you know that.

2647
02:14:13,800 --> 02:14:17,200
Speaker 1: I didn't have that knowledge back then, but couple years

2648
02:14:17,240 --> 02:14:21,560
Speaker 1: later I was like, damn, yeah, you know I can

2649
02:14:21,640 --> 02:14:21,920
Speaker 1: see that.

2650
02:14:22,000 --> 02:14:24,280
Speaker 5: Now because and especially if you would have been wearing

2651
02:14:24,320 --> 02:14:26,160
Speaker 5: football every day or it just totally made sense.

2652
02:14:26,960 --> 02:14:30,000
Speaker 2: So what's the one thing that you would think that

2653
02:14:30,240 --> 02:14:32,800
Speaker 2: you you would do time?

2654
02:14:32,920 --> 02:14:36,240
Speaker 4: I think because I was always one that really felt

2655
02:14:36,880 --> 02:14:40,560
Speaker 4: that food could exist in different areas in the industries.

2656
02:14:42,520 --> 02:14:48,080
Speaker 4: But I think that moving into more investments earlier, when

2657
02:14:48,120 --> 02:14:52,560
Speaker 4: you really had the resources to do it earlier, I

2658
02:14:52,640 --> 02:14:54,760
Speaker 4: think time I would have gave myself a little bit more.

2659
02:14:54,840 --> 02:14:56,480
Speaker 4: I would have acted earlier, and when it come to

2660
02:14:56,560 --> 02:15:01,480
Speaker 4: real estate, when it come to acquiring another company, use

2661
02:15:01,560 --> 02:15:02,680
Speaker 4: no resources sooner.

2662
02:15:03,280 --> 02:15:06,920
Speaker 2: Other than that, though, I think that we only a

2663
02:15:07,000 --> 02:15:09,920
Speaker 2: thirty year old company. Companies been around for hundred.

2664
02:15:10,960 --> 02:15:12,600
Speaker 5: But then there's some companies have been been around for

2665
02:15:12,640 --> 02:15:15,880
Speaker 5: no years, right, and they out they got companies.

2666
02:15:17,040 --> 02:15:20,560
Speaker 2: Was our ability to stay here. So now I think

2667
02:15:20,600 --> 02:15:22,880
Speaker 2: it's a great time for us to really move into

2668
02:15:22,960 --> 02:15:27,120
Speaker 2: these places and deal with I didn't know about investment

2669
02:15:27,200 --> 02:15:30,000
Speaker 2: capital groups, the investment bankers and all these things like that.

2670
02:15:30,520 --> 02:15:32,760
Speaker 2: I know that our brand now can be leveraged in

2671
02:15:32,880 --> 02:15:36,000
Speaker 2: these arenas to bring it this revenue to do these things.

2672
02:15:36,080 --> 02:15:38,280
Speaker 2: So I would have liked to do it earlier, but

2673
02:15:38,360 --> 02:15:40,200
Speaker 2: I think right now it's a great time to do it.

2674
02:15:42,240 --> 02:15:46,040
Speaker 6: And of cool as Fooble, I someonet agree with Carl,

2675
02:15:46,120 --> 02:15:49,720
Speaker 6: because you know, I didn't have financial intelligence, none of

2676
02:15:49,800 --> 02:15:50,240
Speaker 6: us stadium.

2677
02:15:50,240 --> 02:15:52,240
Speaker 2: For the first I was on.

2678
02:15:52,280 --> 02:15:56,560
Speaker 6: Bankrupt twice before we had Fuoble, and once when we

2679
02:15:56,640 --> 02:15:58,880
Speaker 6: had Fooble. When I made the first bulk of money

2680
02:15:59,000 --> 02:16:05,360
Speaker 6: in Fuble, you know, I spent it and straight up

2681
02:16:05,880 --> 02:16:08,480
Speaker 6: and again I spent this but I didn't even spend

2682
02:16:08,480 --> 02:16:09,440
Speaker 6: it on the straight laverage.

2683
02:16:09,480 --> 02:16:10,840
Speaker 2: I just didn't know how money worked.

2684
02:16:11,400 --> 02:16:13,839
Speaker 6: And the biggest thing in this world or in this country,

2685
02:16:13,960 --> 02:16:16,600
Speaker 6: the way that you get wealthy in this country is

2686
02:16:16,720 --> 02:16:17,960
Speaker 6: to understand.

2687
02:16:17,760 --> 02:16:20,200
Speaker 2: Tax codes, tax and what to do.

2688
02:16:20,320 --> 02:16:22,800
Speaker 6: And what I learned later on on is that as

2689
02:16:22,840 --> 02:16:24,520
Speaker 6: I was running the company, and we have great partners

2690
02:16:24,520 --> 02:16:26,520
Speaker 6: and distributors who were trying to teach it to me.

2691
02:16:27,640 --> 02:16:30,760
Speaker 6: But as a young man coming into money, where I

2692
02:16:30,840 --> 02:16:32,520
Speaker 6: started really making my money is all the things I

2693
02:16:32,600 --> 02:16:35,440
Speaker 6: bought with all the homes, all everything else. Later on

2694
02:16:35,640 --> 02:16:37,720
Speaker 6: when I get rid of it in six and money

2695
02:16:37,760 --> 02:16:39,440
Speaker 6: that I kind of put away a little bit in

2696
02:16:39,520 --> 02:16:46,360
Speaker 6: investment that scaled crazy and I had seven times that

2697
02:16:46,480 --> 02:16:51,840
Speaker 6: amount prior that I blew. And so you look as

2698
02:16:51,920 --> 02:16:54,400
Speaker 6: I talked to a lot of billionaires and people we know,

2699
02:16:55,040 --> 02:16:57,320
Speaker 6: you'll look at a billionaire and a billionaire wild and

2700
02:16:57,680 --> 02:17:00,480
Speaker 6: then these always walk around those old scale path you

2701
02:17:00,480 --> 02:17:02,240
Speaker 6: remember those things that those school, those paths were on

2702
02:17:02,240 --> 02:17:03,120
Speaker 6: the school that black and white.

2703
02:17:03,120 --> 02:17:04,720
Speaker 2: You fill out, you got to fill out the cover.

2704
02:17:05,200 --> 02:17:06,840
Speaker 6: I just always said, like a billion of friends, like

2705
02:17:06,879 --> 02:17:08,760
Speaker 6: even Mark Cuban, I'll be like, what are you writing down?

2706
02:17:09,760 --> 02:17:11,279
Speaker 6: I just heard about a new tax cold.

2707
02:17:11,280 --> 02:17:12,240
Speaker 2: That many billionaire friends.

2708
02:17:13,160 --> 02:17:15,520
Speaker 5: You know, I've been watching enough and we've been watching

2709
02:17:16,080 --> 02:17:18,560
Speaker 5: not even billion they were right down, they were right down.

2710
02:17:18,560 --> 02:17:19,480
Speaker 2: So what do you left?

2711
02:17:19,920 --> 02:17:22,160
Speaker 6: What are you writing down? Oh well, I just heard

2712
02:17:22,160 --> 02:17:24,720
Speaker 6: about this new tax code. So just give you a

2713
02:17:24,760 --> 02:17:27,440
Speaker 6: quick example. You know, two years ago when COVID happened,

2714
02:17:27,520 --> 02:17:30,520
Speaker 6: right when we were getting out of COVID, uh, the

2715
02:17:30,600 --> 02:17:32,640
Speaker 6: IRIS had passed with that COVID act that if you

2716
02:17:32,720 --> 02:17:35,760
Speaker 6: go to a restaurant and you support a restaurant for

2717
02:17:35,800 --> 02:17:38,360
Speaker 6: a business meal, that's a one hundred per tax right off.

2718
02:17:39,080 --> 02:17:40,119
Speaker 2: Make it a way I was at.

2719
02:17:41,760 --> 02:17:41,800
Speaker 5: Me.

2720
02:17:42,040 --> 02:17:43,760
Speaker 2: Let me, let me show you how the tax code works,

2721
02:17:44,680 --> 02:17:45,320
Speaker 2: or the time work.

2722
02:17:45,440 --> 02:17:48,240
Speaker 6: If you go to a hotel at that time and

2723
02:17:48,400 --> 02:17:51,520
Speaker 6: you put your food on the key on the room

2724
02:17:51,600 --> 02:17:54,400
Speaker 6: key at the hotel, that's only fifty percent right off

2725
02:17:54,400 --> 02:17:56,240
Speaker 6: because it's under the hotel. But if you took out

2726
02:17:56,240 --> 02:17:58,840
Speaker 6: your credit cards separately and laid it down on the restaurant,

2727
02:17:58,920 --> 02:18:01,520
Speaker 6: one hundred percent right off. So you just probably realized,

2728
02:18:01,560 --> 02:18:08,680
Speaker 6: you you probably realized that if you spent yesterday, it's about.

2729
02:18:17,160 --> 02:18:19,880
Speaker 2: No. No, But you got the point right there.

2730
02:18:20,560 --> 02:18:22,520
Speaker 6: When I first and we first made money and we

2731
02:18:22,560 --> 02:18:24,400
Speaker 6: were talking, we were just like we were so happy

2732
02:18:24,440 --> 02:18:25,199
Speaker 6: were making money.

2733
02:18:25,680 --> 02:18:27,920
Speaker 2: The accountants don't tell us that because they think we

2734
02:18:28,120 --> 02:18:30,000
Speaker 2: know they're just trying to do it.

2735
02:18:30,120 --> 02:18:32,120
Speaker 6: And then because you know when when all of us

2736
02:18:32,160 --> 02:18:35,520
Speaker 6: talk about accounting and so yeah, I get glossy, oh am,

2737
02:18:35,560 --> 02:18:36,560
Speaker 6: I going on extension?

2738
02:18:36,680 --> 02:18:37,360
Speaker 2: What are you talking? We?

2739
02:18:37,560 --> 02:18:40,160
Speaker 6: I never said what's up? And they never said hey,

2740
02:18:40,280 --> 02:18:42,000
Speaker 6: what did? They used to say something like hell, you

2741
02:18:42,080 --> 02:18:43,959
Speaker 6: need to know. I'm like whatever I'm.

2742
02:18:43,840 --> 02:18:46,640
Speaker 5: Putting business spends on personal cards. So when I talked

2743
02:18:46,640 --> 02:18:47,200
Speaker 5: to billionaire.

2744
02:18:47,480 --> 02:18:51,320
Speaker 6: When really wealthy people, they go, listen, I made a

2745
02:18:51,360 --> 02:18:53,520
Speaker 6: half a billion dollars this year of five hundred million

2746
02:18:53,520 --> 02:18:55,800
Speaker 6: dollars in my businesses this year. Now I can either

2747
02:18:55,920 --> 02:18:59,480
Speaker 6: be under these tax implement implementation. I can't even say

2748
02:18:59,520 --> 02:19:02,959
Speaker 6: the word implications, and you have yeah, yeah, exactly.

2749
02:19:03,080 --> 02:19:05,320
Speaker 2: But I'm just like me.

2750
02:19:05,959 --> 02:19:08,680
Speaker 6: But they said, if I do a half a billion

2751
02:19:08,720 --> 02:19:10,720
Speaker 6: dollar five hundred million dollars, I can need to spend

2752
02:19:10,800 --> 02:19:13,200
Speaker 6: two hundred and fifty million dollars and give that back

2753
02:19:13,240 --> 02:19:16,080
Speaker 6: to the irs. I can try to start a new business,

2754
02:19:16,720 --> 02:19:19,000
Speaker 6: or I can try to save as much taxes legally,

2755
02:19:19,160 --> 02:19:21,920
Speaker 6: where I only give them back one hundred and fifty

2756
02:19:22,120 --> 02:19:26,520
Speaker 6: and I keep whatever right I want to. I already

2757
02:19:26,720 --> 02:19:30,080
Speaker 6: made the money. Why am I paying it in taxes?

2758
02:19:30,120 --> 02:19:32,720
Speaker 6: If I utilize these tax codes. You want me to

2759
02:19:32,800 --> 02:19:36,480
Speaker 6: start a new business, getting new employees, hopefully marketed, maybe

2760
02:19:36,600 --> 02:19:37,760
Speaker 6: make money, or.

2761
02:19:37,840 --> 02:19:40,480
Speaker 2: Instead of paying instead of paying two to fifty, I

2762
02:19:40,600 --> 02:19:42,120
Speaker 2: paid I made one hundred.

2763
02:19:43,160 --> 02:19:45,200
Speaker 6: It's not about how much you make, it's how much

2764
02:19:45,240 --> 02:19:47,520
Speaker 6: you retain and when you have businesses and stuff like that.

2765
02:19:47,640 --> 02:19:51,439
Speaker 6: And earlier on fooboo days, the money in the operation

2766
02:19:51,560 --> 02:19:54,400
Speaker 6: has called said to acquire more stuff and do more things.

2767
02:19:54,640 --> 02:19:57,360
Speaker 6: Three hundred and fifty million dollars running through a system.

2768
02:19:57,440 --> 02:20:00,879
Speaker 6: Let's say we're distributing twenty thirty million of that a year,

2769
02:20:01,280 --> 02:20:03,800
Speaker 6: and we're paying fifteen million in taxes. We could have

2770
02:20:03,840 --> 02:20:07,800
Speaker 6: maybe paid five million in taxes and taken that other

2771
02:20:07,879 --> 02:20:10,280
Speaker 6: taking out of the ten rolled it into the business.

2772
02:20:10,320 --> 02:20:13,240
Speaker 2: It's almost like somebody here, anybody who knows real estate.

2773
02:20:13,640 --> 02:20:16,960
Speaker 6: If you sit there and buy a certain sell a

2774
02:20:17,000 --> 02:20:19,880
Speaker 6: certain property, if you do a ten twenty one exchange

2775
02:20:19,959 --> 02:20:22,879
Speaker 6: or something like that, you don't have you right if

2776
02:20:22,959 --> 02:20:25,640
Speaker 6: you have stocks right now, if you sell your if

2777
02:20:25,680 --> 02:20:28,960
Speaker 6: you went into Apple and you sell your stock and

2778
02:20:29,400 --> 02:20:30,920
Speaker 6: it went up two times and last I don't know

2779
02:20:30,959 --> 02:20:33,360
Speaker 6: how many. If you sell it under a year, you

2780
02:20:33,560 --> 02:20:37,280
Speaker 6: pay a normal tax, right forty five fifty percent. If

2781
02:20:37,280 --> 02:20:39,440
Speaker 6: you sell it in a year and a day, you

2782
02:20:39,560 --> 02:20:43,160
Speaker 6: pay only twenty percent. Because that's capital gains. All these

2783
02:20:43,400 --> 02:20:47,040
Speaker 6: are just basic fundamentals. That is, African Americans and yellow

2784
02:20:47,240 --> 02:20:49,840
Speaker 6: and black people and brown people, a lot of us

2785
02:20:49,879 --> 02:20:52,920
Speaker 6: don't understand that's where the difference of wealth is. Because

2786
02:20:52,920 --> 02:20:56,040
Speaker 6: if you do that over twenty years, and if I

2787
02:20:56,040 --> 02:20:58,600
Speaker 6: would have learned that earlier, when I had when we

2788
02:20:58,720 --> 02:21:01,920
Speaker 6: had Foo, well we could have been LVM as as

2789
02:21:01,959 --> 02:21:02,560
Speaker 6: well as you.

2790
02:21:02,560 --> 02:21:04,480
Speaker 2: Know this is you know in public and all these

2791
02:21:04,520 --> 02:21:07,440
Speaker 2: other things that we just understand that it's always about.

2792
02:21:07,560 --> 02:21:09,600
Speaker 2: And the people who have this knowledge are willing to

2793
02:21:09,720 --> 02:21:10,000
Speaker 2: tell you.

2794
02:21:11,640 --> 02:21:13,480
Speaker 6: We're just so busy trying to buy cause when we

2795
02:21:13,520 --> 02:21:15,920
Speaker 6: were kids that we didn't know any better.

2796
02:21:16,680 --> 02:21:20,200
Speaker 2: But the like, the good side of it is we

2797
02:21:20,480 --> 02:21:24,080
Speaker 2: have going through that Foo is still here. I still

2798
02:21:24,120 --> 02:21:25,199
Speaker 2: have a consumer.

2799
02:21:24,840 --> 02:21:28,120
Speaker 4: Base, and I think even now the meeting of Fubo

2800
02:21:28,520 --> 02:21:31,600
Speaker 4: is bigger than when we started, so leveraging that I

2801
02:21:31,720 --> 02:21:34,040
Speaker 4: think going forward and dealing with the knowledge that we

2802
02:21:34,160 --> 02:21:38,480
Speaker 4: have and dealing with real bankers and investment groups and

2803
02:21:38,600 --> 02:21:39,600
Speaker 4: really bringing in.

2804
02:21:40,440 --> 02:21:43,840
Speaker 2: No saying projects that's going to last a lifetime. We

2805
02:21:43,920 --> 02:21:45,560
Speaker 2: should have had a billion dollar fund.

2806
02:21:45,680 --> 02:21:49,680
Speaker 6: Fool to acquire and or partner with all emerging brands

2807
02:21:49,760 --> 02:21:53,320
Speaker 6: in any category and give them our back end. And

2808
02:21:53,520 --> 02:21:55,880
Speaker 6: thank god and our partners ended up showing us and

2809
02:21:55,920 --> 02:21:58,240
Speaker 6: we learned off each other because once I started learning this,

2810
02:21:58,800 --> 02:21:59,720
Speaker 6: I got so excited.

2811
02:21:59,760 --> 02:22:01,520
Speaker 2: I was talking about so much on television.

2812
02:22:01,600 --> 02:22:03,080
Speaker 6: Some guy Nam Mark when they called me from Shark

2813
02:22:03,320 --> 02:22:06,160
Speaker 6: and said, Yo, you know about some stuff that people

2814
02:22:06,200 --> 02:22:08,680
Speaker 6: don't know, but it was exciting when we learned it,

2815
02:22:08,959 --> 02:22:10,959
Speaker 6: you know, And and that's why we're still here and.

2816
02:22:11,000 --> 02:22:13,160
Speaker 5: An emerging I mean, I'm sure you guys have probably

2817
02:22:13,240 --> 02:22:15,080
Speaker 5: done this, but in emerging markets as well.

2818
02:22:15,520 --> 02:22:18,600
Speaker 2: Yeah. Absolutely, yeah, like out of the out of this country.

2819
02:22:18,640 --> 02:22:21,880
Speaker 5: I went to South Africa and their street where brands

2820
02:22:21,920 --> 02:22:23,240
Speaker 5: are out of control.

2821
02:22:23,760 --> 02:22:25,000
Speaker 1: In South Africa, right, Yeah.

2822
02:22:25,360 --> 02:22:27,800
Speaker 2: Yeah, it's like I said, it's it's unlimited.

2823
02:22:27,920 --> 02:22:30,280
Speaker 4: It's just really growing at a scale that you can

2824
02:22:30,440 --> 02:22:33,160
Speaker 4: control and not doing too much too soon.

2825
02:22:33,560 --> 02:22:35,959
Speaker 1: I met Nelson Mandela in South Africa.

2826
02:22:36,560 --> 02:22:40,400
Speaker 5: Yeah, building the food store in the most really, that's

2827
02:22:40,879 --> 02:22:41,440
Speaker 5: we got stored.

2828
02:22:41,640 --> 02:22:46,360
Speaker 2: Wait what got Africa? That's an ill part of the story. Man,

2829
02:22:46,520 --> 02:22:48,600
Speaker 2: We went to Africa. You had a food store in

2830
02:22:48,720 --> 02:22:49,320
Speaker 2: South Africa?

2831
02:22:49,400 --> 02:22:49,560
Speaker 5: Yeah.

2832
02:22:51,160 --> 02:22:58,680
Speaker 2: Earlier we are doing the whole parties and all that.

2833
02:22:59,480 --> 02:23:01,280
Speaker 2: That's like that's like there and what that's like New

2834
02:23:01,360 --> 02:23:02,959
Speaker 2: York City and then the license.

2835
02:23:03,000 --> 02:23:04,920
Speaker 1: He was like, oh, just cover the plom and know

2836
02:23:05,040 --> 02:23:06,960
Speaker 1: some Mendula's people you want to meet y'all. I'm like,

2837
02:23:08,600 --> 02:23:11,160
Speaker 1: come on, bro, don't play with me like that. And

2838
02:23:11,280 --> 02:23:13,560
Speaker 1: he was like no, I'm serious. We went to go

2839
02:23:13,680 --> 02:23:16,720
Speaker 1: meet him somehow somewhere he had to go fly out

2840
02:23:16,760 --> 02:23:18,560
Speaker 1: to meet the dignitary. They called us, Oh, he's not

2841
02:23:18,600 --> 02:23:20,360
Speaker 1: gonna be able to meet you. I'm like, we was

2842
02:23:20,520 --> 02:23:25,800
Speaker 1: just closed. We went the rest of the trip, did

2843
02:23:25,840 --> 02:23:27,960
Speaker 1: our thing. Two three days. Lady calls us back and

2844
02:23:28,040 --> 02:23:30,480
Speaker 1: says he's home. He wants to come back buy his crib.

2845
02:23:30,600 --> 02:23:33,080
Speaker 1: And we went to his crib and we.

2846
02:23:33,160 --> 02:23:37,880
Speaker 2: Got so much history and stuff like that. I went

2847
02:23:37,920 --> 02:23:45,359
Speaker 2: to crib. Come on, that's hard.

2848
02:23:46,600 --> 02:23:46,760
Speaker 5: Say.

2849
02:23:47,000 --> 02:23:48,080
Speaker 2: I'm sitting in the living room.

2850
02:23:48,120 --> 02:23:50,400
Speaker 1: They're like, no pictures pleased. I was like, flash off,

2851
02:23:55,800 --> 02:23:58,440
Speaker 1: you know, the camera got lost some god you know,

2852
02:23:58,720 --> 02:23:59,520
Speaker 1: calm as them up.

2853
02:24:00,240 --> 02:24:02,360
Speaker 2: But he came down the steps.

2854
02:24:02,440 --> 02:24:04,160
Speaker 1: We went outside, spoked him for a little while and

2855
02:24:04,240 --> 02:24:05,879
Speaker 1: went outside in front of his door.

2856
02:24:05,959 --> 02:24:08,160
Speaker 2: We took my biggest regrad in my life. And I

2857
02:24:08,160 --> 02:24:08,959
Speaker 2: didn't take that trip.

2858
02:24:09,000 --> 02:24:12,080
Speaker 5: I was. I was with him and Jay took that trip.

2859
02:24:12,120 --> 02:24:17,360
Speaker 5: But you can look at it to Great Pool Instagram.

2860
02:24:17,440 --> 02:24:19,520
Speaker 6: See that we were the last brand to work with

2861
02:24:19,920 --> 02:24:22,199
Speaker 6: and license and partner with Mom and I'll leave before

2862
02:24:22,240 --> 02:24:25,440
Speaker 6: he died. I'm the most photographed man in the world

2863
02:24:25,520 --> 02:24:28,000
Speaker 6: in history who was never seen in the brand at all.

2864
02:24:28,600 --> 02:24:31,400
Speaker 2: Was seen in Foolboo three times. You met Mohammad. That

2865
02:24:31,480 --> 02:24:33,440
Speaker 2: was Michael Jackson. I'm talking about you did.

2866
02:24:35,080 --> 02:24:35,440
Speaker 5: He wore?

2867
02:24:35,600 --> 02:24:39,600
Speaker 6: He wore He was the only brand with any label

2868
02:24:39,720 --> 02:24:42,240
Speaker 6: on it in history that Michael Jackson ever wore. So

2869
02:24:42,440 --> 02:24:44,920
Speaker 6: and we have the three pictures and and you would

2870
02:24:44,920 --> 02:24:47,720
Speaker 6: see that. I think we've had a lot of We've

2871
02:24:47,720 --> 02:24:49,400
Speaker 6: had a lot of great success in our life, man.

2872
02:24:49,360 --> 02:24:52,120
Speaker 2: So we're pleasure. It's amazing, it's an honor.

2873
02:24:52,280 --> 02:24:53,240
Speaker 1: Now we mess some people.

2874
02:24:53,320 --> 02:24:53,480
Speaker 5: Man.

2875
02:24:53,760 --> 02:24:55,480
Speaker 6: And by the way, nobody's done the story yet. Still

2876
02:24:55,640 --> 02:24:57,840
Speaker 6: nobody's on the documentary because because pool, he ain't dying. Now,

2877
02:24:57,879 --> 02:24:59,840
Speaker 6: somebody got the ass whipped in the story, but he ain't.

2878
02:25:05,480 --> 02:25:07,680
Speaker 2: But motherfucker got your head. Yeah.

2879
02:25:08,520 --> 02:25:14,960
Speaker 5: But like, like again, I know I somewhat asked this earlier, right,

2880
02:25:15,280 --> 02:25:17,600
Speaker 5: And I know you guys alluded to like you guys

2881
02:25:17,680 --> 02:25:19,959
Speaker 5: being for instance, kids, and you guys being for instance,

2882
02:25:20,040 --> 02:25:23,400
Speaker 5: high school, But how is it to be friends for

2883
02:25:23,560 --> 02:25:26,440
Speaker 5: thirty two years? Like again, you said it earlier. You

2884
02:25:26,560 --> 02:25:28,680
Speaker 5: was like, man, you won't hear none of the bullshit

2885
02:25:28,760 --> 02:25:29,240
Speaker 5: about us.

2886
02:25:29,840 --> 02:25:33,360
Speaker 2: Of him for fifty years. Yes, it's for forty forty.

2887
02:25:33,520 --> 02:25:36,880
Speaker 1: I'm like thirty eight, thirty nine. I know they like

2888
02:25:37,160 --> 02:25:40,240
Speaker 1: what fifty right, for forty fifty nine.

2889
02:25:40,680 --> 02:25:44,120
Speaker 2: It's like brothers man like like to listen, we afford you.

2890
02:25:44,440 --> 02:25:46,040
Speaker 2: I don't even we're going to have each other for

2891
02:25:46,240 --> 02:25:50,160
Speaker 2: one year. Physical fight, that's fact. Hold on, hold on,

2892
02:25:50,280 --> 02:25:51,080
Speaker 2: let me just be clear.

2893
02:25:51,160 --> 02:25:53,600
Speaker 5: Let's me clear. I want to reiterate what I'm trying

2894
02:25:53,600 --> 02:25:58,000
Speaker 5: to say. This friends who just met each other, and then.

2895
02:25:57,920 --> 02:25:59,000
Speaker 2: The friends.

2896
02:26:00,440 --> 02:26:07,000
Speaker 5: The minute they got money together, it deteriorated. So for

2897
02:26:07,200 --> 02:26:09,840
Speaker 5: I want people who was inspiring to be friends for

2898
02:26:09,920 --> 02:26:11,840
Speaker 5: as long as you guys been friends, and has long

2899
02:26:11,920 --> 02:26:14,160
Speaker 5: you guys been friends, Like I need y'all to tell

2900
02:26:14,240 --> 02:26:22,040
Speaker 5: me because I witnessed this this rap game. It's probably

2901
02:26:22,120 --> 02:26:24,520
Speaker 5: one of the most dislawyers. I felt more honor and

2902
02:26:24,640 --> 02:26:25,400
Speaker 5: drug dealing.

2903
02:26:25,240 --> 02:26:27,840
Speaker 2: At one point. You know, we understand that makes sense,

2904
02:26:27,959 --> 02:26:30,360
Speaker 2: you know what I mean because it's like it's honest, like, yo,

2905
02:26:30,440 --> 02:26:33,520
Speaker 2: don't do that. I won't do that, Harsher constable. But

2906
02:26:34,080 --> 02:26:37,000
Speaker 2: in hip hop sometimes it's like, you know, if he

2907
02:26:37,040 --> 02:26:43,520
Speaker 2: ain't gonna do it, I'll do it. What why is it?

2908
02:26:43,640 --> 02:26:44,240
Speaker 2: Just do that?

2909
02:26:44,640 --> 02:26:48,080
Speaker 5: You know you were wrong for doing that, and then

2910
02:26:48,120 --> 02:26:51,640
Speaker 5: you guys are this long relationship. There's so many people

2911
02:26:51,680 --> 02:26:54,800
Speaker 5: that's gonna watch this show. Ain't gonna say I need

2912
02:26:54,879 --> 02:26:56,600
Speaker 5: to know how the fuck they kept it together. We

2913
02:26:56,760 --> 02:26:59,520
Speaker 5: know that you'll had bad times, but how did y'all

2914
02:26:59,640 --> 02:27:02,879
Speaker 5: keep it together through the bad times, good times, up

2915
02:27:02,920 --> 02:27:05,320
Speaker 5: and down, whatever, How did y'all keep it together?

2916
02:27:05,400 --> 02:27:06,680
Speaker 2: Let me start, Let me, let me start with you,

2917
02:27:06,840 --> 02:27:07,039
Speaker 2: Let me.

2918
02:27:12,400 --> 02:27:12,440
Speaker 5: On.

2919
02:27:14,280 --> 02:27:18,760
Speaker 1: But I always credited to us knowing each other before

2920
02:27:19,200 --> 02:27:22,720
Speaker 1: the business, like we were super cool since we were young,

2921
02:27:22,879 --> 02:27:24,920
Speaker 1: you know what I'm saying. We grew up together. We

2922
02:27:25,040 --> 02:27:27,520
Speaker 1: experienced a lot of different things together. We experienced a

2923
02:27:27,560 --> 02:27:31,920
Speaker 1: lot of first together. So even when we were doing fooble,

2924
02:27:32,720 --> 02:27:36,440
Speaker 1: everybody was kind of doing their own thing. This dude is, no,

2925
02:27:36,840 --> 02:27:39,520
Speaker 1: we're doing We're doing the brand, but we got different

2926
02:27:39,520 --> 02:27:42,959
Speaker 1: projects we're working on. At the time, this guy recognized

2927
02:27:43,000 --> 02:27:47,280
Speaker 1: that Cas wasn't one hundred percent focused, so he was like, yo, listen,

2928
02:27:47,360 --> 02:27:49,200
Speaker 1: we just booked this. How we're gonna get out of

2929
02:27:49,240 --> 02:27:51,800
Speaker 1: this whole? YadA YadA. It was it was thinking thinking

2930
02:27:51,800 --> 02:27:53,760
Speaker 1: grow Rich by Napoleon Hill, Oh that's the one I

2931
02:27:53,800 --> 02:27:54,400
Speaker 1: read the book.

2932
02:27:55,080 --> 02:27:58,600
Speaker 2: I was like, damn, sorry, thinking.

2933
02:28:00,760 --> 02:28:03,160
Speaker 6: The whole all the volumes that he has, all the volumes, yeah,

2934
02:28:03,160 --> 02:28:06,480
Speaker 6: but thinking it is attributed besides any religious book, that

2935
02:28:06,600 --> 02:28:08,400
Speaker 6: being the book, the number one book.

2936
02:28:09,920 --> 02:28:13,520
Speaker 2: We're talking about. It's a great book we read.

2937
02:28:13,520 --> 02:28:18,320
Speaker 1: And got everybody focused. So for us getting together and

2938
02:28:18,440 --> 02:28:21,680
Speaker 1: then going down this road and seeing this thing mature

2939
02:28:22,240 --> 02:28:24,920
Speaker 1: year after year after year. But we're enjoying ourselves the

2940
02:28:24,959 --> 02:28:27,800
Speaker 1: same way, Like we're having fun with partying, We're doing

2941
02:28:27,879 --> 02:28:29,640
Speaker 1: things we ain't never did. We seeing money we ain't

2942
02:28:29,640 --> 02:28:32,000
Speaker 1: never seen, we're traveling all over the world. So it

2943
02:28:32,120 --> 02:28:34,920
Speaker 1: just made us closer. And then by the time, you know,

2944
02:28:35,879 --> 02:28:39,040
Speaker 1: years later, when it wasn't doing anything, we was already

2945
02:28:39,160 --> 02:28:41,640
Speaker 1: like brothers. Like you know what I'm saying, Like, Okay,

2946
02:28:42,320 --> 02:28:45,080
Speaker 1: it's gonna be hot one day, the next day won't

2947
02:28:45,200 --> 02:28:47,120
Speaker 1: and we still won't have the love for each other

2948
02:28:47,240 --> 02:28:49,120
Speaker 1: that we have. You know what I'm saying, Even though

2949
02:28:49,160 --> 02:28:51,000
Speaker 1: Monday I might want to kick his ass or when

2950
02:28:51,040 --> 02:28:53,680
Speaker 1: to kick his ass, but then next day after that

2951
02:28:53,800 --> 02:28:55,080
Speaker 1: we're like, yo, what you're gonna go to dinner.

2952
02:28:55,720 --> 02:28:57,879
Speaker 6: It's very rarely gotten to the point where we even

2953
02:28:57,920 --> 02:28:59,480
Speaker 6: want to lay hands with each other. When I was,

2954
02:28:59,640 --> 02:29:02,000
Speaker 6: I mean, I've got an extremely man at him, he's

2955
02:29:02,000 --> 02:29:05,160
Speaker 6: got an extremely man at me. I don't know if

2956
02:29:05,160 --> 02:29:06,840
Speaker 6: I can ever pull my well first of all, I

2957
02:29:06,840 --> 02:29:08,560
Speaker 6: ain't no gangs, and I ain't no I don't try

2958
02:29:08,600 --> 02:29:09,200
Speaker 6: to play like that.

2959
02:29:09,320 --> 02:29:10,879
Speaker 2: But I don't know if I can ever strike.

2960
02:29:11,640 --> 02:29:14,920
Speaker 6: Even if I know brothers, little little brothers, they beat

2961
02:29:14,959 --> 02:29:16,520
Speaker 6: each other to death at the time to love each other.

2962
02:29:17,160 --> 02:29:18,959
Speaker 2: I don't know. But even gotten to that point when

2963
02:29:18,959 --> 02:29:23,680
Speaker 2: I say, we've had problems, right, you know, but pictures,

2964
02:29:23,720 --> 02:29:24,600
Speaker 2: but hold on, I want to keep it.

2965
02:29:24,600 --> 02:29:26,560
Speaker 5: I want to keep it to the question what made

2966
02:29:26,640 --> 02:29:29,280
Speaker 5: y'all keep it together? What made you on your part?

2967
02:29:29,600 --> 02:29:31,720
Speaker 5: That's what I'm saying, what made you keep it together?

2968
02:29:31,959 --> 02:29:33,360
Speaker 2: Picture Like, I knew that.

2969
02:29:35,040 --> 02:29:37,040
Speaker 4: I was with a couple of casts that first of all,

2970
02:29:37,040 --> 02:29:40,680
Speaker 4: I love like I'll be with them for free. We

2971
02:29:40,800 --> 02:29:43,200
Speaker 4: had that much fun together as just friends.

2972
02:29:44,560 --> 02:29:48,600
Speaker 2: However, I knew that I was with three of the

2973
02:29:48,720 --> 02:29:52,920
Speaker 2: smartest casts that I could find in my network. Fire.

2974
02:29:53,120 --> 02:29:54,840
Speaker 4: You know what I'm saying, And that said, if we

2975
02:29:54,920 --> 02:29:57,080
Speaker 4: can whatever it is, we can work together. We can

2976
02:29:57,160 --> 02:30:01,400
Speaker 4: make it successful, either a food woo store, whatever it is, we.

2977
02:30:01,440 --> 02:30:03,520
Speaker 2: Can make it successful. We worked together. So my whole

2978
02:30:03,560 --> 02:30:06,039
Speaker 2: thing was always looking at the big picture. I knew

2979
02:30:06,040 --> 02:30:08,080
Speaker 2: he was the boss. He put up most of the money,

2980
02:30:08,280 --> 02:30:10,360
Speaker 2: he took most of the risks. So that's the boss.

2981
02:30:10,760 --> 02:30:13,360
Speaker 2: I knew I needed key for certain things, for certain things.

2982
02:30:13,600 --> 02:30:15,440
Speaker 4: My whole thing was to try to make sure that,

2983
02:30:16,520 --> 02:30:20,760
Speaker 4: besides my ego and besides trying to do everything my way,

2984
02:30:21,120 --> 02:30:23,280
Speaker 4: to work together, because the only way we're gonna make

2985
02:30:23,320 --> 02:30:26,280
Speaker 4: this should happen is we work together. And at this point,

2986
02:30:26,360 --> 02:30:31,120
Speaker 4: even now, the successful demon is he still asks about football,

2987
02:30:31,440 --> 02:30:32,760
Speaker 4: right saying football is still a.

2988
02:30:32,800 --> 02:30:33,640
Speaker 2: Part of his story.

2989
02:30:34,200 --> 02:30:38,119
Speaker 4: So the more successful footbal is, the more successful Dame

2990
02:30:38,160 --> 02:30:41,080
Speaker 4: it is. And so we still gotta we still have

2991
02:30:41,320 --> 02:30:44,160
Speaker 4: that bond together to make this whole brand successful in

2992
02:30:44,200 --> 02:30:47,199
Speaker 4: my opinion, and that's just my goal for the next decade.

2993
02:30:48,959 --> 02:30:54,800
Speaker 6: Yes, the same person, you know, I think that. First

2994
02:30:54,840 --> 02:30:57,680
Speaker 6: of all, we've had a whole lot of really hard

2995
02:30:57,760 --> 02:31:01,040
Speaker 6: discussions with each other when somebody's falling short, and like, yo,

2996
02:31:03,720 --> 02:31:07,400
Speaker 6: we can replace what you're doing. You can still get distributions,

2997
02:31:07,480 --> 02:31:10,120
Speaker 6: but you won't have the job, you won't have the title.

2998
02:31:11,520 --> 02:31:13,400
Speaker 6: We don't like what you're doing, you're going wrong or

2999
02:31:13,920 --> 02:31:16,200
Speaker 6: you're not stepping up. And that's after years of fault.

3000
02:31:16,440 --> 02:31:18,200
Speaker 5: But I've meant to Oh my bad, I'm sorry, I

3001
02:31:18,360 --> 02:31:20,039
Speaker 5: meant the relationship with you guys know what.

3002
02:31:20,040 --> 02:31:24,160
Speaker 2: I'm saying that the business the business part relationship. Okay, okay, okay, okay.

3003
02:31:24,240 --> 02:31:27,360
Speaker 5: But second of all, I guess the best way to

3004
02:31:27,400 --> 02:31:28,960
Speaker 5: say it is, it's each of our job.

3005
02:31:29,200 --> 02:31:34,760
Speaker 6: We never exploited a weakness. I will never exploit his

3006
02:31:34,879 --> 02:31:38,280
Speaker 6: weakness and vice versa. And it's our job, I think,

3007
02:31:38,360 --> 02:31:44,040
Speaker 6: as brothers and partners to protect each other's faults because

3008
02:31:44,160 --> 02:31:49,360
Speaker 6: if he looks fucked up, Mike, Mike Candle, don't shine

3009
02:31:49,400 --> 02:31:51,320
Speaker 6: brighter if his is blown out. You know what I mean,

3010
02:31:51,400 --> 02:31:54,720
Speaker 6: We all look fucked up, and it's my job. Now

3011
02:31:54,720 --> 02:31:56,400
Speaker 6: if he wants to listen to me or not, this cool,

3012
02:31:56,440 --> 02:31:58,120
Speaker 6: but then now I got Calls the backup, and I

3013
02:31:58,160 --> 02:31:59,280
Speaker 6: got Jay is the backup.

3014
02:32:00,000 --> 02:32:01,360
Speaker 2: I'm not anyone to listen like one of us go.

3015
02:32:01,760 --> 02:32:04,200
Speaker 2: We ain't fucking Joe on that guyhead man, But it's

3016
02:32:04,320 --> 02:32:05,520
Speaker 2: my job to protect him.

3017
02:32:05,560 --> 02:32:07,520
Speaker 6: My job to protect him and his job to protect

3018
02:32:07,560 --> 02:32:09,560
Speaker 6: me when I'm asking out because it hurts us all.

3019
02:32:09,959 --> 02:32:12,199
Speaker 6: So I think that that we never exploit a weakness

3020
02:32:12,800 --> 02:32:14,800
Speaker 6: and we protect each other. We may not agree with you,

3021
02:32:15,200 --> 02:32:17,800
Speaker 6: we may not co sign on what you're doing. Well,

3022
02:32:17,800 --> 02:32:19,240
Speaker 6: say yo, man, I ain't fucking with you on that,

3023
02:32:19,360 --> 02:32:21,320
Speaker 6: like you want to fight those casts and keep it real.

3024
02:32:21,640 --> 02:32:23,880
Speaker 6: I told you we hired these people to do so,

3025
02:32:26,640 --> 02:32:29,560
Speaker 6: and that dude looked really big. I told you we

3026
02:32:29,760 --> 02:32:33,320
Speaker 6: hire these people for that purpose. But the bottom line

3027
02:32:33,400 --> 02:32:37,080
Speaker 6: is I gotta protect him. I gotta protect him, even

3028
02:32:37,120 --> 02:32:39,160
Speaker 6: if he stabbed me in the back, will get over

3029
02:32:39,240 --> 02:32:42,400
Speaker 6: that he stabbed me or vice versa, which we don't do.

3030
02:32:43,320 --> 02:32:46,760
Speaker 2: I gotta protect him, you know, That's what it has

3031
02:32:46,840 --> 02:32:50,560
Speaker 2: to be. And it's been a fun ride on the

3032
02:32:50,879 --> 02:32:51,800
Speaker 2: start of the business.

3033
02:32:52,680 --> 02:32:54,959
Speaker 4: Build it up to whatever it is, three fifty one

3034
02:32:55,000 --> 02:32:57,720
Speaker 4: hundred million, whatever it may be, with your best friends, and.

3035
02:32:57,840 --> 02:32:58,680
Speaker 2: Ride that ride.

3036
02:32:59,040 --> 02:32:59,600
Speaker 1: And who is on.

3037
02:33:04,360 --> 02:33:07,240
Speaker 2: Who also gonna do that? Who are like?

3038
02:33:07,560 --> 02:33:10,879
Speaker 6: We've been through You've lost the wife, he went through divorces,

3039
02:33:11,000 --> 02:33:16,080
Speaker 6: We've been through new bursts of children, parents dying, cancer, Like,

3040
02:33:16,560 --> 02:33:17,120
Speaker 6: who else am I?

3041
02:33:17,280 --> 02:33:19,160
Speaker 2: I've been on this planet in fifty five years.

3042
02:33:19,360 --> 02:33:21,880
Speaker 6: I may last ten, I may last fifteen more, I

3043
02:33:21,959 --> 02:33:24,360
Speaker 6: mean last twenty one, But who are or one hundred more?

3044
02:33:24,400 --> 02:33:26,760
Speaker 6: But who else am I going to start that relationship

3045
02:33:26,959 --> 02:33:29,840
Speaker 6: besides these guts who know every single aspect of my life?

3046
02:33:29,879 --> 02:33:30,480
Speaker 2: You know what I'm saying?

3047
02:33:31,120 --> 02:33:36,119
Speaker 5: The investment so let me ask you, did Shock Tank

3048
02:33:37,560 --> 02:33:40,480
Speaker 5: help the fool brand? Yeah?

3049
02:33:40,520 --> 02:33:41,440
Speaker 2: Of course, of.

3050
02:33:41,480 --> 02:33:46,120
Speaker 1: Course, you know it's another Yeah, we were gonna be

3051
02:33:46,200 --> 02:33:49,080
Speaker 1: the first one, the first reality showing BT.

3052
02:33:50,040 --> 02:33:50,920
Speaker 2: This guy won't do it.

3053
02:33:51,680 --> 02:33:53,000
Speaker 1: We ain't know why he want to do it.

3054
02:33:54,600 --> 02:33:55,520
Speaker 2: We know why he was.

3055
02:33:55,600 --> 02:33:59,280
Speaker 1: He was, you know, contemplating on his next move, but

3056
02:33:59,440 --> 02:34:03,000
Speaker 1: his next move with shock Tank. Understood why he didn't

3057
02:34:03,040 --> 02:34:04,360
Speaker 1: want to do it. You know what I'm saying. But

3058
02:34:04,879 --> 02:34:06,160
Speaker 1: by him doing that, But.

3059
02:34:06,240 --> 02:34:12,240
Speaker 2: Who was the reality show? Well? Remember that what's going on?

3060
02:34:13,440 --> 02:34:17,000
Speaker 2: It's revelations right now. Listen, we shot that liter Let

3061
02:34:17,000 --> 02:34:19,360
Speaker 2: me tell you. I'm listening. These niggas told you they

3062
02:34:19,440 --> 02:34:24,240
Speaker 2: was fried, right slipper tell me we shot that show

3063
02:34:24,280 --> 02:34:27,080
Speaker 2: with lions Gate. Nobody picked it up. No, I'm talking

3064
02:34:27,080 --> 02:34:31,960
Speaker 2: about the BT joint. What's out there? Huh? What are

3065
02:34:31,959 --> 02:34:36,320
Speaker 2: you talking? Moment? The BT ahead? See listen nor read.

3066
02:34:36,400 --> 02:34:37,080
Speaker 1: Let me get back to you.

3067
02:34:37,200 --> 02:34:37,680
Speaker 2: I'm listening.

3068
02:34:37,800 --> 02:34:41,560
Speaker 1: Anyway, go ahead, if we shot it or not, I

3069
02:34:41,600 --> 02:34:44,120
Speaker 1: didn't know all that shit happened, but I know that

3070
02:34:44,200 --> 02:34:45,039
Speaker 1: ship ain't go through.

3071
02:34:45,760 --> 02:34:46,840
Speaker 2: He went to shock Tank.

3072
02:34:47,280 --> 02:34:49,120
Speaker 1: He did his thing on Shock Tank, and I just

3073
02:34:49,520 --> 02:34:52,800
Speaker 1: opened the doors for everybody looking at football again. You

3074
02:34:52,840 --> 02:34:55,600
Speaker 1: know what I'm saying, because now once again we're on

3075
02:34:55,680 --> 02:34:59,240
Speaker 1: the national platform with the CEO of Fooble, which he's

3076
02:34:59,240 --> 02:35:01,560
Speaker 1: always gonna be. He's all remembered first, you know what

3077
02:35:01,600 --> 02:35:03,560
Speaker 1: I'm saying. And then I think they talked about it

3078
02:35:03,680 --> 02:35:04,199
Speaker 1: in the opening.

3079
02:35:04,600 --> 02:35:06,360
Speaker 6: Wait, now you know what happened for Foobo and start

3080
02:35:06,360 --> 02:35:10,440
Speaker 6: of Tank America started to say, it's not just for

3081
02:35:10,640 --> 02:35:15,879
Speaker 6: a segment, it's not of ignorance. This guy who's on here,

3082
02:35:16,080 --> 02:35:20,360
Speaker 6: who they all must be the same. You know, he's

3083
02:35:20,400 --> 02:35:23,200
Speaker 6: not a dumb guy. They're not coming in the room.

3084
02:35:23,280 --> 02:35:24,959
Speaker 6: They all want to hold every one of us are

3085
02:35:25,040 --> 02:35:27,160
Speaker 6: held in a box. And they used to think when

3086
02:35:27,200 --> 02:35:28,840
Speaker 6: we came in the room, we were going to have

3087
02:35:29,120 --> 02:35:32,040
Speaker 6: gold teeth break dancing baggy Jean yo.

3088
02:35:32,200 --> 02:35:34,240
Speaker 2: And I'm like, no, no, this is business man. You

3089
02:35:34,280 --> 02:35:34,840
Speaker 2: know what I'm saying.

3090
02:35:35,000 --> 02:35:38,480
Speaker 1: Yeah, you know, we ain't do Oprah because she wanted

3091
02:35:38,520 --> 02:35:40,160
Speaker 1: us to stand on a car and do all kind

3092
02:35:40,160 --> 02:35:40,560
Speaker 1: of crazy.

3093
02:35:41,120 --> 02:35:44,240
Speaker 5: We turned out, Wait what that was the biggest So

3094
02:35:44,360 --> 02:35:46,840
Speaker 5: what happened with that? So here's here's what happened with Oprah.

3095
02:35:47,600 --> 02:35:49,920
Speaker 6: She wanted to come into our houses, and at that time,

3096
02:35:49,959 --> 02:35:51,440
Speaker 6: we didn't want to show our family she want us

3097
02:35:51,480 --> 02:35:54,840
Speaker 6: on cars and doing all that other ship and then say.

3098
02:35:54,720 --> 02:35:56,920
Speaker 2: We say on cars, I don't understand, you know, like.

3099
02:35:56,959 --> 02:36:00,440
Speaker 6: All that the producer, I'm not saying Oprah herself. And

3100
02:36:00,520 --> 02:36:02,560
Speaker 6: I remember there was a girl who was working at

3101
02:36:02,640 --> 02:36:04,720
Speaker 6: our company and she was either an intern or she

3102
02:36:04,840 --> 02:36:06,959
Speaker 6: was working there. And they said, by the way, that's

3103
02:36:07,040 --> 02:36:10,560
Speaker 6: Oprah's niece working in your company. And I was like,

3104
02:36:10,640 --> 02:36:13,200
Speaker 6: I don't work working at FOOBU. And this is when

3105
02:36:13,200 --> 02:36:15,600
Speaker 6: we had about three hundred employees. We would show up

3106
02:36:15,640 --> 02:36:17,640
Speaker 6: the red carpets and we would go into a movie

3107
02:36:17,680 --> 02:36:21,520
Speaker 6: theater at an event. She's sitting in the front rows.

3108
02:36:21,600 --> 02:36:24,040
Speaker 6: We sitting in the ninth row. We started going, I

3109
02:36:24,160 --> 02:36:29,879
Speaker 6: think maybe this girl worked for you know, she dded

3110
02:36:29,959 --> 02:36:32,160
Speaker 6: up coming lady to acting fly and I think one

3111
02:36:32,200 --> 02:36:33,960
Speaker 6: of us, I'm not sure who was fired up. We

3112
02:36:34,080 --> 02:36:36,640
Speaker 6: told the girl working for us, who Who's gonna fire?

3113
02:36:36,720 --> 02:36:38,560
Speaker 6: We said, it's okay to fire. I remember this big

3114
02:36:38,640 --> 02:36:44,520
Speaker 6: time publicers called us, you are going to fire Oprah's niece.

3115
02:36:44,760 --> 02:36:47,760
Speaker 2: Are you crazy? This is the most powerful woman in

3116
02:36:47,840 --> 02:36:48,199
Speaker 2: the world.

3117
02:36:49,000 --> 02:36:51,880
Speaker 6: And I remember one of us, or the woman Leslie

3118
02:36:51,920 --> 02:36:54,720
Speaker 6: work for us, said Oprah would want us to fire

3119
02:36:54,840 --> 02:36:59,040
Speaker 6: her ass and din Ald was a sudden We ain't

3120
02:36:59,040 --> 02:36:59,560
Speaker 6: get on Oprah?

3121
02:36:59,600 --> 02:37:07,840
Speaker 5: Are you producers behind the scenes who didn't let Oprah know?

3122
02:37:07,959 --> 02:37:10,040
Speaker 2: Whatever the case is? But how do we get to Oprah?

3123
02:37:11,040 --> 02:37:19,200
Speaker 2: So that was your doing? None of y'all smoke the drinker, y'all. Oh,

3124
02:37:19,360 --> 02:37:25,959
Speaker 2: be honest. That fool story is so and his was crazy.

3125
02:37:29,760 --> 02:37:33,240
Speaker 2: I think it's so. I thought it was a documentary,

3126
02:37:34,040 --> 02:37:35,240
Speaker 2: then I thought it was a movie.

3127
02:37:35,760 --> 02:37:44,760
Speaker 5: But now that I'm thinking about it, it's almost a

3128
02:37:45,000 --> 02:37:48,440
Speaker 5: wire meets power definitely, one of.

3129
02:37:49,280 --> 02:37:52,959
Speaker 2: Somewhere in that to this. Yeah, it's.

3130
02:37:54,440 --> 02:37:57,640
Speaker 5: I know, if I know, if you know about it's

3131
02:37:57,680 --> 02:37:58,199
Speaker 5: a problem.

3132
02:37:58,840 --> 02:38:02,280
Speaker 2: I think it's sex in the city meets wire. No

3133
02:38:02,600 --> 02:38:04,400
Speaker 2: theme on. Let me get you get that, let me

3134
02:38:05,520 --> 02:38:06,360
Speaker 2: let me take, let me.

3135
02:38:06,360 --> 02:38:09,320
Speaker 5: Take don't get get that baby, let me take this

3136
02:38:09,840 --> 02:38:17,440
Speaker 5: baby boy. It's the Wire maybe a little bit, it's.

3137
02:38:17,360 --> 02:38:23,359
Speaker 2: The Wire Entourage. That's that's It's the Wire meets entourage.

3138
02:38:25,480 --> 02:38:28,920
Speaker 4: This this is what great realized when not when me

3139
02:38:29,000 --> 02:38:32,720
Speaker 4: and Damon started the idea of Foboo, I had just

3140
02:38:32,879 --> 02:38:34,000
Speaker 4: came home from Rikers.

3141
02:38:34,840 --> 02:38:35,480
Speaker 5: It was in jail.

3142
02:38:35,640 --> 02:38:38,040
Speaker 2: It makes a noise. R know what I'm saying, And

3143
02:38:38,200 --> 02:38:39,000
Speaker 2: I'm not saying that.

3144
02:38:39,280 --> 02:38:44,040
Speaker 4: I'm not saying that, not really, this is not really talk.

3145
02:38:44,160 --> 02:38:46,520
Speaker 4: This is not even celebrating that ship.

3146
02:38:46,920 --> 02:38:51,000
Speaker 2: Not long. I did less than six months, say seventy four.

3147
02:38:51,200 --> 02:38:54,600
Speaker 5: But that's that's that seventy four era. That's that that's

3148
02:38:54,640 --> 02:38:56,320
Speaker 5: the toughest ship ever.

3149
02:38:56,480 --> 02:38:59,600
Speaker 2: But the bottom line was I didn't want to go back.

3150
02:39:00,080 --> 02:39:02,160
Speaker 2: You know what I'm saying that six months, six years

3151
02:39:02,760 --> 02:39:04,920
Speaker 2: in today's time, I never want to go back. That's

3152
02:39:05,160 --> 02:39:07,720
Speaker 2: the bottom line. And now let's make some meeting.

3153
02:39:08,640 --> 02:39:09,320
Speaker 5: Want to go back.

3154
02:39:11,400 --> 02:39:13,840
Speaker 4: Me and Damon, I had my first child at the time,

3155
02:39:13,959 --> 02:39:16,680
Speaker 4: and meeting him at that moment. You know what I'm saying,

3156
02:39:17,000 --> 02:39:18,920
Speaker 4: was me either trying to figure out how to be

3157
02:39:18,959 --> 02:39:20,160
Speaker 4: a better criminal.

3158
02:39:20,440 --> 02:39:22,800
Speaker 6: Or you was just because because we kind of stopped

3159
02:39:23,440 --> 02:39:25,320
Speaker 6: hanging just because you know, he was moving to that

3160
02:39:25,480 --> 02:39:28,320
Speaker 6: side of the world, and so when you came.

3161
02:39:28,200 --> 02:39:31,920
Speaker 2: Home or whatever, I even really forgot about that. So

3162
02:39:32,080 --> 02:39:34,160
Speaker 2: it's a lot. It's a lot that, like I said,

3163
02:39:34,160 --> 02:39:37,560
Speaker 2: it's four different stories in one story. That's the reason

3164
02:39:37,840 --> 02:39:38,720
Speaker 2: he got me the story.

3165
02:39:39,760 --> 02:39:41,600
Speaker 6: You know, I think what you said at another time

3166
02:39:41,680 --> 02:39:43,440
Speaker 6: we were talked, and you said when you you didn't

3167
02:39:43,480 --> 02:39:46,120
Speaker 6: realize how your impact was and you never went outside

3168
02:39:46,160 --> 02:39:48,960
Speaker 6: your world. And when I was going on the toys

3169
02:39:48,959 --> 02:39:51,880
Speaker 6: as a roadie on the tour, I think Keith was

3170
02:39:52,120 --> 02:39:53,880
Speaker 6: also a street dude. I don't think he I don't

3171
02:39:53,920 --> 02:39:55,640
Speaker 6: know if he was doing I don't remember if he

3172
02:39:55,720 --> 02:39:57,320
Speaker 6: was doing any of that stuff. But I remember Keith

3173
02:39:57,360 --> 02:40:00,440
Speaker 6: saying to me he was on the road to nowhere,

3174
02:40:01,120 --> 02:40:03,840
Speaker 6: and when he went on that road with me and

3175
02:40:03,959 --> 02:40:07,040
Speaker 6: he saw that there was a bigger world where LL

3176
02:40:07,560 --> 02:40:11,160
Speaker 6: was doing what he loved and people were screaming and shouting,

3177
02:40:11,240 --> 02:40:12,880
Speaker 6: and he didn't have to look over his back.

3178
02:40:12,959 --> 02:40:13,520
Speaker 2: He said, I.

3179
02:40:13,520 --> 02:40:15,400
Speaker 6: Remember you said something like yo. That's when I said,

3180
02:40:15,440 --> 02:40:17,480
Speaker 6: y'are gonna leave that behind. I'm gonna leave anything behind

3181
02:40:17,879 --> 02:40:20,720
Speaker 6: and roll with you because there you can live. You

3182
02:40:20,800 --> 02:40:22,160
Speaker 6: can come out of the hood and do what you

3183
02:40:22,320 --> 02:40:23,920
Speaker 6: love and live and make money.

3184
02:40:24,320 --> 02:40:26,240
Speaker 2: I just had that I had the wrong friends.

3185
02:40:26,280 --> 02:40:28,480
Speaker 1: I had everybody that I was selling crack, getting them

3186
02:40:28,520 --> 02:40:32,280
Speaker 1: football numbers, going to jail, dying, and then I had

3187
02:40:32,360 --> 02:40:35,160
Speaker 1: these dudes where I was going on tour and doing

3188
02:40:35,240 --> 02:40:37,040
Speaker 1: different shit, going out of town. At fifteen.

3189
02:40:37,120 --> 02:40:38,960
Speaker 2: I was like, MA, can I go out of town?

3190
02:40:39,080 --> 02:40:40,360
Speaker 1: She was like, I ain't got no money else.

3191
02:40:40,400 --> 02:40:42,480
Speaker 2: It just got just need fifty dollars, let me get

3192
02:40:43,959 --> 02:40:47,320
Speaker 2: we gonna share rooms, onto a room. I'm good.

3193
02:40:47,879 --> 02:40:50,240
Speaker 1: But it was like doing things like that that opened

3194
02:40:50,280 --> 02:40:53,720
Speaker 1: my mind's side, like, wow, there are other things than

3195
02:40:53,959 --> 02:40:55,280
Speaker 1: what's going on in my hood.

3196
02:40:55,400 --> 02:40:58,240
Speaker 6: You know what I'm saying, and you know, So that's

3197
02:40:58,280 --> 02:41:00,360
Speaker 6: why I wanted people to listen to us that we're

3198
02:41:00,400 --> 02:41:02,840
Speaker 6: talking about. Who were listening to us? Now, Man, get

3199
02:41:02,879 --> 02:41:06,000
Speaker 6: with that little crew that that they're on to talking

3200
02:41:06,080 --> 02:41:08,360
Speaker 6: about money and see, I don't care how corny it

3201
02:41:08,480 --> 02:41:11,880
Speaker 6: sounds of you love what they're doing. Man, Don't don't

3202
02:41:11,920 --> 02:41:14,520
Speaker 6: go to those streets. Man, don't go to those streets. Man,

3203
02:41:14,560 --> 02:41:15,200
Speaker 6: there's so much.

3204
02:41:15,280 --> 02:41:18,600
Speaker 5: Man, we're we're we're a great product of our environment

3205
02:41:18,640 --> 02:41:21,600
Speaker 5: of people who got out because we just wanted to

3206
02:41:21,600 --> 02:41:22,880
Speaker 5: make sure to make people happy.

3207
02:41:22,920 --> 02:41:24,600
Speaker 2: You you wanted to make people happy. You want to

3208
02:41:24,640 --> 02:41:25,600
Speaker 2: make people happy. Man.

3209
02:41:26,120 --> 02:41:34,119
Speaker 5: So man, Man, yeah, this, I can't wait to hear this. Man,

3210
02:41:34,760 --> 02:41:38,920
Speaker 5: i'ma be honest because and I'm from Queens. So the

3211
02:41:39,000 --> 02:41:43,560
Speaker 5: reason why, like we didn't know about no nothing wrong

3212
02:41:44,000 --> 02:41:46,800
Speaker 5: or nothing you know, crazy with Foo Boom fool Boom

3213
02:41:47,280 --> 02:41:50,280
Speaker 5: came out. We were proud of it, proud of it

3214
02:41:50,440 --> 02:41:53,000
Speaker 5: to this day. So for y'all to have, like I

3215
02:41:53,120 --> 02:41:58,960
Speaker 5: love this that four different stories because shit, I'm tuned in.

3216
02:41:59,760 --> 02:42:02,520
Speaker 2: That's so so so. So what is next for foodle

3217
02:42:03,760 --> 02:42:08,040
Speaker 2: mhm expansion the real estate party.

3218
02:42:08,360 --> 02:42:13,120
Speaker 4: So there's this brand expansion, just identifying new partners as

3219
02:42:13,160 --> 02:42:16,680
Speaker 4: far as licensing agreements, growing out business here. We just

3220
02:42:16,760 --> 02:42:19,160
Speaker 4: started manufacturing on the Goods head of the States again

3221
02:42:19,959 --> 02:42:23,360
Speaker 4: and very local radio, Yes.

3222
02:42:25,120 --> 02:42:28,400
Speaker 2: Network, and we got Football Village coming. So it's just

3223
02:42:28,440 --> 02:42:32,600
Speaker 2: really brand expansion and you know, trying to make this

3224
02:42:32,959 --> 02:42:36,720
Speaker 2: situation where it's here long after we're gone. Did you

3225
02:42:36,800 --> 02:42:39,119
Speaker 2: say food village Gooble village.

3226
02:42:38,840 --> 02:42:47,119
Speaker 4: Like the real estates, Yeah, but is housing, manufacturing, sports, entertainment,

3227
02:42:47,600 --> 02:42:51,160
Speaker 4: and retail and we just we're looking at two hundred acres.

3228
02:42:51,320 --> 02:42:53,920
Speaker 2: I can't stay where but right outside at Lance.

3229
02:42:53,720 --> 02:42:58,480
Speaker 1: At this point, Yeah, that's the right place. And with me,

3230
02:42:58,640 --> 02:43:02,080
Speaker 1: I'm with Fool Radio. I'm build then, like I said earlier,

3231
02:43:02,080 --> 02:43:08,360
Speaker 1: when my partners down in actually Roswell, Georgia, eighteen stage

3232
02:43:09,120 --> 02:43:15,720
Speaker 1: creative space studio with one hundred five hundred car parking lot,

3233
02:43:16,360 --> 02:43:20,400
Speaker 1: three hundred seat theater, restaurants and you know it's going

3234
02:43:20,440 --> 02:43:22,080
Speaker 1: to be a creative spot down there. So I'm be

3235
02:43:22,120 --> 02:43:24,360
Speaker 1: doing a lot of things out there. Got an office

3236
02:43:24,440 --> 02:43:29,480
Speaker 1: in a station in uh North Carolina, Atlanta, and New

3237
02:43:29,560 --> 02:43:32,720
Speaker 1: York now Toms Square, So we're just trying to do it.

3238
02:43:32,760 --> 02:43:35,200
Speaker 1: And I'm also working on this is He's probably gonna

3239
02:43:35,240 --> 02:43:38,720
Speaker 1: love this, the Tommy Micking story. Trying to work develop

3240
02:43:38,800 --> 02:43:41,720
Speaker 1: and getting that done. So me and my man, me

3241
02:43:41,760 --> 02:43:44,240
Speaker 1: and Tim have been talking about that, so that's gonna

3242
02:43:44,240 --> 02:43:44,680
Speaker 1: be crazy.

3243
02:43:45,040 --> 02:43:45,800
Speaker 2: Makes a noise that.

3244
02:43:47,600 --> 02:43:52,520
Speaker 5: Everything connected though everything, Like you guys are all partners

3245
02:43:52,560 --> 02:43:53,720
Speaker 5: in each other's venture, so.

3246
02:43:55,520 --> 02:43:58,000
Speaker 2: Exactly what we've been talking like I will.

3247
02:43:57,959 --> 02:44:01,320
Speaker 4: Let's say it, Football Villas is my project, but I

3248
02:44:01,400 --> 02:44:04,080
Speaker 4: get permission a licensing deal from my partners, so I

3249
02:44:04,120 --> 02:44:05,039
Speaker 4: paid them a royalty.

3250
02:44:05,160 --> 02:44:07,600
Speaker 2: So you're licensing from your own entity.

3251
02:44:07,959 --> 02:44:10,120
Speaker 6: Just because he's a partner, he would get a license

3252
02:44:10,280 --> 02:44:14,520
Speaker 6: and have or seventy five percent off what anybody else

3253
02:44:14,680 --> 02:44:17,200
Speaker 6: is because you want your partner to be able to

3254
02:44:17,440 --> 02:44:19,920
Speaker 6: roll the business. And food was always four of us,

3255
02:44:19,959 --> 02:44:22,280
Speaker 6: so we could be at four different places, four different times,

3256
02:44:22,840 --> 02:44:25,119
Speaker 6: four different businesses and four different minds.

3257
02:44:25,280 --> 02:44:29,160
Speaker 5: Right, I think could open up drink Champs bowling, and

3258
02:44:29,240 --> 02:44:30,560
Speaker 5: I ain't gonna necessarily read.

3259
02:44:30,600 --> 02:44:32,600
Speaker 8: I could license it at a discount from my own man,

3260
02:44:32,640 --> 02:44:34,440
Speaker 8: you can say, let my own ip and you can say,

3261
02:44:35,040 --> 02:44:35,800
Speaker 8: here's our rules.

3262
02:44:35,840 --> 02:44:36,760
Speaker 2: Man, just don't do this.

3263
02:44:36,879 --> 02:44:39,400
Speaker 6: And you and because you're a partner, but absolutely I

3264
02:44:39,440 --> 02:44:41,800
Speaker 6: got you. But then go run it and then you don't.

3265
02:44:41,640 --> 02:44:45,840
Speaker 5: Bother me right now, now, questions from what you're licensing

3266
02:44:46,640 --> 02:44:50,400
Speaker 5: that excludes them as specific partners only from the licensed

3267
02:44:50,480 --> 02:44:50,920
Speaker 5: part of it.

3268
02:44:52,400 --> 02:44:53,279
Speaker 2: Well, it depends.

3269
02:44:53,400 --> 02:44:56,840
Speaker 4: If we decide to come in as a let's say

3270
02:44:56,879 --> 02:45:01,000
Speaker 4: a monetary investment, then that put shoo in a different position.

3271
02:45:01,480 --> 02:45:04,119
Speaker 4: But if they just a licensing partner, my partner's license

3272
02:45:04,160 --> 02:45:05,680
Speaker 4: it to me, they get a royal toy off of

3273
02:45:06,120 --> 02:45:10,279
Speaker 4: the overall sales revenue that generated from this particular property.

3274
02:45:10,680 --> 02:45:12,840
Speaker 6: So I don't want to make things too complicated. In

3275
02:45:12,920 --> 02:45:14,920
Speaker 6: the basic form of a license, when you think about

3276
02:45:14,920 --> 02:45:18,720
Speaker 6: it is if you sold one hundred dollars a million

3277
02:45:18,760 --> 02:45:21,440
Speaker 6: dollar worth of goods, a millioniles the worth of anything,

3278
02:45:21,959 --> 02:45:24,160
Speaker 6: if you had a twenty percent net, I mean that

3279
02:45:24,280 --> 02:45:27,440
Speaker 6: you pay everything, You pay for everything the twenty percent

3280
02:45:27,640 --> 02:45:34,080
Speaker 6: profit profit. But if a license is ten percent that

3281
02:45:34,240 --> 02:45:38,160
Speaker 6: you give to somebody, you do all the work, finance everything,

3282
02:45:38,320 --> 02:45:44,000
Speaker 6: advertised market and I don't do anything. You take ten percent.

3283
02:45:44,040 --> 02:45:47,080
Speaker 6: I take them and we're splitting it of the profit

3284
02:45:47,360 --> 02:45:49,120
Speaker 6: or of the profit of and I didn't have to

3285
02:45:49,200 --> 02:45:52,520
Speaker 6: do anything. So that's why licensing is so powerful.

3286
02:45:53,440 --> 02:45:56,400
Speaker 2: And it cast us. And we usually put in a

3287
02:45:56,440 --> 02:46:02,279
Speaker 2: place where there's a minimum, like a minimum guarantee, guarantee.

3288
02:46:01,840 --> 02:46:04,200
Speaker 6: You're supposed to do x amount of business over heres,

3289
02:46:04,240 --> 02:46:07,560
Speaker 6: and they can get complicated, but in my scales up, that's.

3290
02:46:07,440 --> 02:46:09,680
Speaker 2: What we're I usually see a license as a minimum.

3291
02:46:10,480 --> 02:46:11,320
Speaker 2: That's what we do normally.

3292
02:46:11,360 --> 02:46:13,160
Speaker 6: If you want people to have some skin in the

3293
02:46:13,240 --> 02:46:15,280
Speaker 6: game to get your name in the first place, and

3294
02:46:15,600 --> 02:46:16,920
Speaker 6: we want to and we don't want to go into

3295
02:46:16,959 --> 02:46:19,280
Speaker 6: too much data to get people computed. The licensing can

3296
02:46:19,360 --> 02:46:23,560
Speaker 6: be but it's really really simple. It's like renting or

3297
02:46:23,680 --> 02:46:27,000
Speaker 6: leasing your home to somebody. That's the same thing.

3298
02:46:27,320 --> 02:46:27,480
Speaker 3: Right.

3299
02:46:27,920 --> 02:46:30,080
Speaker 6: So in my my regards to what I would, you know,

3300
02:46:30,959 --> 02:46:32,680
Speaker 6: my job is, I will be uh, you know, we

3301
02:46:32,800 --> 02:46:38,280
Speaker 6: will be foolble forever. We've been fortunate enough to create

3302
02:46:38,360 --> 02:46:40,960
Speaker 6: something that was globally recognized, that came out of our basement.

3303
02:46:42,840 --> 02:46:45,280
Speaker 2: Thank you, thank you.

3304
02:46:48,360 --> 02:46:48,520
Speaker 1: You know.

3305
02:46:48,600 --> 02:46:51,000
Speaker 6: I think that I will start sooner or later a fund,

3306
02:46:51,840 --> 02:46:55,000
Speaker 6: a fooble fund where it will be you know, deploying

3307
02:46:55,080 --> 02:46:58,280
Speaker 6: money to businesses and or whatever with with with our

3308
02:46:58,400 --> 02:47:00,720
Speaker 6: our history. But my job still is to grow the

3309
02:47:00,760 --> 02:47:04,480
Speaker 6: brand and support my partners, use my because my job

3310
02:47:04,560 --> 02:47:07,720
Speaker 6: as a partner here is my public access, is to

3311
02:47:07,879 --> 02:47:11,400
Speaker 6: keep being hopefully the dignitary of our brand and to

3312
02:47:11,560 --> 02:47:15,520
Speaker 6: bring attention to our brand globally. Definitely, one day, well

3313
02:47:15,600 --> 02:47:18,160
Speaker 6: we'll do the whether it is the doc or the

3314
02:47:18,360 --> 02:47:23,320
Speaker 6: series or whatever the case is. Yeah, And I think

3315
02:47:23,360 --> 02:47:25,600
Speaker 6: that the job of us is that people have always

3316
02:47:25,600 --> 02:47:27,720
Speaker 6: shown the scissory. And I think if you hear a jumping,

3317
02:47:27,760 --> 02:47:30,960
Speaker 6: whether keeps talking about the fight, whether I'm talking about

3318
02:47:31,640 --> 02:47:35,760
Speaker 6: being an asshole to customers or whether calls talking about counterfeit.

3319
02:47:36,080 --> 02:47:39,879
Speaker 6: I never want we never want to sit back and say, look,

3320
02:47:39,920 --> 02:47:41,120
Speaker 6: how fly this shit is.

3321
02:47:41,200 --> 02:47:42,280
Speaker 2: We want you to cod it.

3322
02:47:42,560 --> 02:47:45,800
Speaker 6: This shit is hard, and when you're doing this, you've

3323
02:47:45,879 --> 02:47:48,640
Speaker 6: never I've never met an entrepreneur in my life who

3324
02:47:48,840 --> 02:47:52,680
Speaker 6: did something purely because they wanted to make money. I've

3325
02:47:52,720 --> 02:47:55,000
Speaker 6: only met entrepreneurs who want to solve a problem or

3326
02:47:55,040 --> 02:47:57,280
Speaker 6: bring somebody joy, and then the money came. The people

3327
02:47:57,280 --> 02:47:59,080
Speaker 6: who did it only because the money ended up in

3328
02:47:59,120 --> 02:48:01,040
Speaker 6: the wrong place, so they the money once they got it.

3329
02:48:01,800 --> 02:48:04,480
Speaker 6: And I think our job and our obligation as the

3330
02:48:04,560 --> 02:48:06,720
Speaker 6: people who created this brand, who never sold it for

3331
02:48:06,800 --> 02:48:10,240
Speaker 6: the for the right reasons, is that to extend this

3332
02:48:10,360 --> 02:48:14,720
Speaker 6: brand for people of coming from all all colors or

3333
02:48:14,760 --> 02:48:16,279
Speaker 6: whatever will come from nowhere to say.

3334
02:48:17,160 --> 02:48:18,800
Speaker 2: I mean them, them dumb cast did it?

3335
02:48:20,040 --> 02:48:22,000
Speaker 5: Like the only thing I did notable in school is

3336
02:48:22,120 --> 02:48:24,720
Speaker 5: I I like to say the seventh grade so much.

3337
02:48:24,760 --> 02:48:26,920
Speaker 2: I took it twice. That's it.

3338
02:48:27,160 --> 02:48:30,280
Speaker 6: And I'm dyslexic. Paul went to jail. Just I'm just

3339
02:48:30,360 --> 02:48:33,160
Speaker 6: remembering it. I'm just like you're just like, it's the

3340
02:48:33,200 --> 02:48:35,800
Speaker 6: bottom line. My my job is to be the statesman

3341
02:48:35,879 --> 02:48:38,520
Speaker 6: of food. Keep pushing it out there, keep building great

3342
02:48:38,560 --> 02:48:42,120
Speaker 6: brands and bringing great partners in. Maybe do do the

3343
02:48:42,200 --> 02:48:45,200
Speaker 6: movie or whatever, cases and and stuff, and just keeping

3344
02:48:46,080 --> 02:48:47,160
Speaker 6: it's my life, you know what I mean.

3345
02:48:47,320 --> 02:48:49,440
Speaker 2: It's not just a move. It's a series. It's an

3346
02:48:49,600 --> 02:48:51,440
Speaker 2: acted out series.

3347
02:48:51,640 --> 02:48:54,160
Speaker 5: It's a documentary with the actor. It's a whole series.

3348
02:48:54,520 --> 02:48:57,400
Speaker 5: It's locked it out. It's like, man, you gotta take

3349
02:48:57,440 --> 02:48:59,800
Speaker 5: your time. You see you've seen the Wu Tang clan ship.

3350
02:49:00,879 --> 02:49:06,240
Speaker 6: Yeah, Swete, And my newest agenda has been really honestly,

3351
02:49:06,560 --> 02:49:11,640
Speaker 6: all that is supporting emerging artists, especially as we're shooting

3352
02:49:11,640 --> 02:49:13,480
Speaker 6: in an area of at ours, because what I found

3353
02:49:13,640 --> 02:49:16,720
Speaker 6: unlike we had we came up, we had each other,

3354
02:49:16,840 --> 02:49:19,720
Speaker 6: we had clothing, sports athletes all that. I found that

3355
02:49:19,959 --> 02:49:22,520
Speaker 6: artists who creates, we all know a lot of creative people.

3356
02:49:22,800 --> 02:49:25,000
Speaker 6: There's a lot of addiction in this community, and that

3357
02:49:26,000 --> 02:49:30,120
Speaker 6: their their joy and their pain. They don't ever know

3358
02:49:30,160 --> 02:49:32,440
Speaker 6: if they're going to get into the NFL or create

3359
02:49:32,480 --> 02:49:36,760
Speaker 6: a fooble, but their joy and pain. We benefit from it,

3360
02:49:37,160 --> 02:49:40,040
Speaker 6: and there's a massive amount of addiction. So I'm starting

3361
02:49:40,040 --> 02:49:42,760
Speaker 6: to bring attention to fine artists and hopefully give them

3362
02:49:42,800 --> 02:49:46,160
Speaker 6: fooble licenses for free and various other things like that,

3363
02:49:46,600 --> 02:49:48,560
Speaker 6: because I think there's a lot of addiction of these

3364
02:49:48,640 --> 02:49:50,680
Speaker 6: people who have beautiful things that they have to share

3365
02:49:50,720 --> 02:49:53,240
Speaker 6: with us, and we don't realize that community has no support,

3366
02:49:53,640 --> 02:49:54,400
Speaker 6: so they have it.

3367
02:49:55,040 --> 02:49:59,600
Speaker 2: Let me ask you, would you do fooble cannabis?

3368
02:50:01,520 --> 02:50:05,720
Speaker 1: Yeah? I just don't smoke on TV.

3369
02:50:06,040 --> 02:50:07,520
Speaker 2: I respect that. I noticed that.

3370
02:50:08,320 --> 02:50:11,040
Speaker 1: I noticed that, but I miss smoking. Since miss smoking.

3371
02:50:13,680 --> 02:50:14,960
Speaker 1: I told me one day and say, yo, you was

3372
02:50:15,000 --> 02:50:18,640
Speaker 1: on the something back in the days, you know, you know,

3373
02:50:18,800 --> 02:50:21,560
Speaker 1: you were smoking weeds and he was teenagers, bro, But

3374
02:50:21,879 --> 02:50:23,320
Speaker 1: you know I keep it respectful.

3375
02:50:23,720 --> 02:50:28,920
Speaker 2: You know you're still smoke. So you slowed down a lot?

3376
02:50:29,040 --> 02:50:30,920
Speaker 1: Yeah, yeah, yeah, I slow I slowed the lot down.

3377
02:50:30,959 --> 02:50:32,800
Speaker 1: You know when you start, you know, when I turn

3378
02:50:32,840 --> 02:50:36,760
Speaker 1: the senior citizen. You know what I'm saying, You don't

3379
02:50:36,800 --> 02:50:40,600
Speaker 1: count no one those you know. But it's it's like

3380
02:50:40,920 --> 02:50:45,280
Speaker 1: like I said, I don't. I slowed down a lot

3381
02:50:45,320 --> 02:50:47,320
Speaker 1: of a lot of things that I did. Like back

3382
02:50:47,360 --> 02:50:49,640
Speaker 1: in the days, I used to fall fall asleep in

3383
02:50:49,680 --> 02:50:51,280
Speaker 1: the club with these dudes. They used to take my

3384
02:50:51,400 --> 02:50:54,840
Speaker 1: chain off. Wake up, I'm wilding out and like your

3385
02:50:54,959 --> 02:50:58,000
Speaker 1: chill here your chain like you falling asleep like a

3386
02:50:58,160 --> 02:51:00,920
Speaker 1: stupid ship, like you know, like he was. He was

3387
02:51:00,959 --> 02:51:05,040
Speaker 1: an angry week for attic. You know, I've never heard

3388
02:51:05,320 --> 02:51:08,160
Speaker 1: angry me either, because it was mixed way to hit

3389
02:51:08,560 --> 02:51:14,560
Speaker 1: that back then, Say that.

3390
02:51:14,640 --> 02:51:17,000
Speaker 6: Time the club, that time the club, Remember the time,

3391
02:51:17,160 --> 02:51:19,240
Speaker 6: that time, that time in your life. Remember that time

3392
02:51:19,280 --> 02:51:21,760
Speaker 6: when you time the club? What you tell kid, I

3393
02:51:21,760 --> 02:51:26,240
Speaker 6: ain't fifty the club. You know he started peeing on

3394
02:51:26,400 --> 02:51:35,959
Speaker 6: people in the club. I'm coming, he said.

3395
02:51:36,000 --> 02:51:40,800
Speaker 2: I say, saw being told. I'm talking about there some

3396
02:51:40,920 --> 02:51:44,360
Speaker 2: women sitting the he said. The ball and he pe.

3397
02:51:45,240 --> 02:51:49,040
Speaker 5: Great pete on their legs. He when he mixed his

3398
02:51:49,120 --> 02:52:02,120
Speaker 5: weed with Henderson before close the Palladium. You don't see

3399
02:52:02,720 --> 02:52:03,880
Speaker 5: the week before that, you man.

3400
02:52:05,959 --> 02:52:08,760
Speaker 1: He the boy hit the floor and then it sprinkled

3401
02:52:08,800 --> 02:52:09,440
Speaker 1: on these toes.

3402
02:52:09,480 --> 02:52:23,960
Speaker 13: And listen, man, yo, okay, I wasn't gonna make I

3403
02:52:24,120 --> 02:52:26,720
Speaker 13: began with my pistol on myself and you have to

3404
02:52:26,800 --> 02:52:27,360
Speaker 13: go now.

3405
02:52:29,240 --> 02:52:31,360
Speaker 5: Now before that big dude loosening up in the blad

3406
02:52:31,480 --> 02:52:32,400
Speaker 5: on twenty eighth Street.

3407
02:52:34,560 --> 02:52:37,560
Speaker 2: Oh my god, I wasn't ready for man. Well we

3408
02:52:37,680 --> 02:52:38,840
Speaker 2: need to make it.

3409
02:52:38,920 --> 02:52:42,400
Speaker 5: We can go ahead for yo, man, Yeah, thirty five

3410
02:52:42,560 --> 02:52:46,720
Speaker 5: years I'm not he let me say that one.

3411
02:52:46,760 --> 02:52:47,080
Speaker 1: I told you.

3412
02:52:47,120 --> 02:52:50,800
Speaker 5: See, he gave me permission. That's a crazy you're gonna

3413
02:52:50,800 --> 02:52:52,320
Speaker 5: say that. I knew he's gonna say the pistol one.

3414
02:52:52,360 --> 02:52:54,320
Speaker 5: I know that Pep's in the club. So you know

3415
02:52:54,400 --> 02:52:56,880
Speaker 5: how boys, boys listen, I need to hear it. No,

3416
02:52:57,000 --> 02:52:59,880
Speaker 5: his boys, listen. These are the hard conversation we have.

3417
02:53:00,040 --> 02:53:03,640
Speaker 5: I said, listen, Keith Man, I got your back. I'll

3418
02:53:03,680 --> 02:53:04,959
Speaker 5: die for you straight up.

3419
02:53:05,240 --> 02:53:09,039
Speaker 6: Like if we're out of the club and something's going

3420
02:53:09,120 --> 02:53:12,160
Speaker 6: to happen, and I know that you know, like your

3421
02:53:12,720 --> 02:53:14,680
Speaker 6: you know whatever I gotta do. Man, you're my brother.

3422
02:53:14,720 --> 02:53:15,240
Speaker 2: I was out of here.

3423
02:53:15,360 --> 02:53:18,480
Speaker 6: But once he started all joking aside, he went through

3424
02:53:18,520 --> 02:53:20,520
Speaker 6: this phase of doing that and we realized that it

3425
02:53:20,640 --> 02:53:22,720
Speaker 6: was you were mixing tequilo.

3426
02:53:23,200 --> 02:53:25,160
Speaker 2: It was something was happening with he went through the

3427
02:53:25,200 --> 02:53:30,360
Speaker 2: face my beating.

3428
02:53:32,879 --> 02:53:33,480
Speaker 1: I had that.

3429
02:53:33,800 --> 02:53:36,120
Speaker 2: You know, sugar run in my family. I don't know that.

3430
02:53:37,600 --> 02:53:40,600
Speaker 1: Yeah, you know, when you're diabetic and you drink liquor,

3431
02:53:41,200 --> 02:53:43,480
Speaker 1: it just come out like when it come out. It's

3432
02:53:43,520 --> 02:53:45,040
Speaker 1: coming out. It's not like hold it.

3433
02:53:46,240 --> 02:53:46,720
Speaker 2: I didn't know what.

3434
02:53:47,840 --> 02:53:49,760
Speaker 1: I didn't even know. I thought I was, you know,

3435
02:53:49,840 --> 02:53:51,400
Speaker 1: too drunk to get to the bathroom, you know what

3436
02:53:51,400 --> 02:53:51,760
Speaker 1: I'm saying.

3437
02:53:51,879 --> 02:53:54,080
Speaker 2: And we were, and so we were, we were running around, right.

3438
02:53:54,360 --> 02:53:57,240
Speaker 6: So if you're my man, and I love you like

3439
02:53:57,400 --> 02:53:58,920
Speaker 6: and I'm willing to die for you, and I'm not

3440
02:53:58,959 --> 02:54:01,040
Speaker 6: a gangster at all, but if I know that I

3441
02:54:01,080 --> 02:54:02,640
Speaker 6: got to jumping in from a movie, this cat what

3442
02:54:02,720 --> 02:54:04,840
Speaker 6: O the case. But at a point where after a

3443
02:54:04,879 --> 02:54:08,960
Speaker 6: while it was happening too much. I can't justify you.

3444
02:54:09,320 --> 02:54:11,160
Speaker 6: I was like, yo, Keith, here's two things we're gonna do.

3445
02:54:11,600 --> 02:54:14,000
Speaker 6: I'm either not going I'm not going to go out

3446
02:54:14,040 --> 02:54:16,160
Speaker 6: with you, man, I can't go out any more. Or

3447
02:54:18,280 --> 02:54:21,360
Speaker 6: if you keep doing that, I ain't got your back.

3448
02:54:21,400 --> 02:54:22,120
Speaker 6: I'm walking on you.

3449
02:54:23,240 --> 02:54:25,360
Speaker 5: We had to have a heart. That's a hard conversation

3450
02:54:26,080 --> 02:54:34,840
Speaker 5: created the depends about six.

3451
02:54:38,959 --> 02:54:49,320
Speaker 2: You tell one story story man repete on somebody and

3452
02:54:49,400 --> 02:54:52,240
Speaker 2: the man was about to whip my ass. This dude's wrong.

3453
02:54:53,200 --> 02:54:54,080
Speaker 2: You pet on the man?

3454
02:54:54,240 --> 02:54:58,320
Speaker 5: Girl, I don't care. She had painless shoes on. You

3455
02:54:58,440 --> 02:55:04,280
Speaker 5: still discribed it pee on everybody, bro. So it was

3456
02:55:04,280 --> 02:55:06,600
Speaker 5: a wild nice man. We have some wild nay, haven't

3457
02:55:06,640 --> 02:55:08,480
Speaker 5: bro it happened you know, don't have.

3458
02:55:08,680 --> 02:55:11,240
Speaker 2: No, No, don't know. Don't you have peen on somebody

3459
02:55:11,320 --> 02:55:16,080
Speaker 2: in the street. No, no, but sudden.

3460
02:55:18,360 --> 02:55:24,240
Speaker 5: But you never said you'll turn that ship up. But

3461
02:55:24,800 --> 02:55:28,200
Speaker 5: should happened in life. No, he ain't shipped on him yet.

3462
02:55:28,320 --> 02:55:29,280
Speaker 5: That's what I was waiting for.

3463
02:55:30,120 --> 02:55:30,760
Speaker 2: I'll wait for.

3464
02:55:32,800 --> 02:55:36,040
Speaker 6: What for you?

3465
02:55:36,240 --> 02:55:39,040
Speaker 2: They literally throwing chairs. I wanted to foot and peeing

3466
02:55:39,080 --> 02:55:40,440
Speaker 2: on something that's going off.

3467
02:55:40,480 --> 02:55:41,039
Speaker 1: The hunk.

3468
02:55:42,360 --> 02:55:49,280
Speaker 2: Luckily has the social media. We don't make cancer a boy.

3469
02:55:49,320 --> 02:55:51,800
Speaker 2: Make sure to depict that in the film. They all

3470
02:55:51,879 --> 02:55:54,160
Speaker 2: we got you got you a long stream and that

3471
02:55:54,280 --> 02:55:58,480
Speaker 2: motherfuckers they had social media. We'll be here right now? Yoh,

3472
02:55:58,520 --> 02:55:59,680
Speaker 2: what do you want? You want me to go get that?

3473
02:56:00,040 --> 02:56:01,880
Speaker 2: You want that other stock room? Could we wouldn't be

3474
02:56:01,920 --> 02:56:02,440
Speaker 2: here no more.

3475
02:56:03,040 --> 02:56:08,400
Speaker 5: So it's something that I kept hearing repeated through this conversation. Said,

3476
02:56:08,400 --> 02:56:13,080
Speaker 5: at one point you was doing three hundred and fifty million.

3477
02:56:14,400 --> 02:56:15,440
Speaker 2: Did I hear that?

3478
02:56:15,560 --> 02:56:15,920
Speaker 1: Correct?

3479
02:56:16,200 --> 02:56:19,680
Speaker 2: Worth like doing three three hundred and fifty million? You

3480
02:56:20,080 --> 02:56:27,920
Speaker 2: can't help hold on a minute, because how was y'all acting?

3481
02:56:28,080 --> 02:56:28,240
Speaker 5: Then?

3482
02:56:30,040 --> 02:56:32,560
Speaker 2: I know, listen, I'm gonna be honest with you. I

3483
02:56:32,600 --> 02:56:33,800
Speaker 2: don't give a fuck.

3484
02:56:34,320 --> 02:56:36,959
Speaker 5: If they say you just worth three hundred and fifty million,

3485
02:56:37,520 --> 02:56:38,280
Speaker 5: I already got.

3486
02:56:38,280 --> 02:56:41,680
Speaker 2: Fifty million before you answer to that. Inflation? What is

3487
02:56:41,760 --> 02:56:44,560
Speaker 2: that today? Yeah, that's yeah, that's the question. Inflation. So

3488
02:56:50,280 --> 02:56:53,039
Speaker 2: acting in clothing.

3489
02:56:53,240 --> 02:56:57,680
Speaker 6: Technically it's a good it's a great number. But Nike

3490
02:56:57,840 --> 02:57:00,680
Speaker 6: does thirty billion a year and a lot of But but.

3491
02:57:01,120 --> 02:57:07,680
Speaker 2: Coming from were I letna stop staying saying.

3492
02:57:09,400 --> 02:57:12,000
Speaker 6: But we was only it was almost homeless. So we

3493
02:57:12,160 --> 02:57:15,680
Speaker 6: all moved into my house and and slept, you know,

3494
02:57:16,000 --> 02:57:18,360
Speaker 6: like we worked during the day. I worked at Red

3495
02:57:18,400 --> 02:57:20,520
Speaker 6: Loft and then we were so enclosed and having people

3496
02:57:20,560 --> 02:57:25,200
Speaker 6: so close. I worked in Baldwin and I worked at

3497
02:57:25,560 --> 02:57:29,680
Speaker 6: I worked at Sunrise, and he worked uptown Manhattan as

3498
02:57:29,680 --> 02:57:30,400
Speaker 6: a building manager.

3499
02:57:30,440 --> 02:57:32,840
Speaker 2: And you worked in a factory. Right job Yeah, so

3500
02:57:36,680 --> 02:57:38,320
Speaker 2: job bro job.

3501
02:57:40,080 --> 02:57:51,039
Speaker 5: The job.

3502
02:57:53,000 --> 02:57:54,720
Speaker 2: You had a fantasy boy, You were in a clean,

3503
02:57:54,800 --> 02:58:00,680
Speaker 2: good job. Man. I remember I said, job Okay, it

3504
02:58:00,840 --> 02:58:05,080
Speaker 2: was nothing behind that story. It wasn't steady.

3505
02:58:07,000 --> 02:58:10,520
Speaker 6: So almost a sudden, were almost homeless. We get our deal,

3506
02:58:10,680 --> 02:58:13,600
Speaker 6: were supposed to the manufacturing deal. Was supposed to be

3507
02:58:13,640 --> 02:58:16,680
Speaker 6: supposed to do five million dollar worth of sales in

3508
02:58:16,879 --> 02:58:22,000
Speaker 6: three years to keep our basically our manufacturing deal. We

3509
02:58:22,200 --> 02:58:25,480
Speaker 6: do thirty million dollar worth of sales in like three months. Wow,

3510
02:58:26,400 --> 02:58:31,440
Speaker 6: what takes all? Immediately we start moving and doing stuff.

3511
02:58:31,520 --> 02:58:34,960
Speaker 6: So I think at twenty nine we was almost I

3512
02:58:35,080 --> 02:58:37,920
Speaker 6: was almost homeless. That means you would have been almost homeless,

3513
02:58:37,959 --> 02:58:40,240
Speaker 6: but you were renting the basement from me right and

3514
02:58:40,720 --> 02:58:43,840
Speaker 6: then paying whatever he could, and and he had a job,

3515
02:58:43,879 --> 02:58:44,199
Speaker 6: and then.

3516
02:58:44,120 --> 02:58:47,480
Speaker 2: We all quit. It just takes off. I remember.

3517
02:58:47,560 --> 02:58:49,160
Speaker 6: I remember I came out here in Miami the first time.

3518
02:58:49,200 --> 02:58:51,640
Speaker 6: I remember standing at Jack the Rapper, and I remember

3519
02:58:51,680 --> 02:58:54,320
Speaker 6: looking at some pink tall building what is now the

3520
02:58:54,360 --> 02:58:54,840
Speaker 6: Port of Field.

3521
02:58:54,879 --> 02:58:56,120
Speaker 2: I was like, man, one day, was it?

3522
02:58:56,320 --> 02:58:58,640
Speaker 6: How can I be done? Nutjacks rap. I was on

3523
02:58:58,760 --> 02:59:00,800
Speaker 6: the beach going, man, look at that pink building. It

3524
02:59:00,840 --> 02:59:02,760
Speaker 6: was like ninety seven ninety eight, and that pink billing

3525
02:59:02,879 --> 02:59:04,440
Speaker 6: just got bill. I said, man, one day, I'm gonna

3526
02:59:04,440 --> 02:59:06,480
Speaker 6: get thirty thousand dollars in a foridn apartment.

3527
02:59:07,680 --> 02:59:08,160
Speaker 2: I remember.

3528
02:59:08,240 --> 02:59:11,640
Speaker 6: The next year I bought the second building and there

3529
02:59:11,680 --> 02:59:14,400
Speaker 6: for three second apartment there for three million dollars. But

3530
02:59:14,520 --> 02:59:16,280
Speaker 6: I found out I didn't know any better. I didn't

3531
02:59:16,280 --> 02:59:19,280
Speaker 6: know about what they call marinas. I had Jessky, so

3532
02:59:19,320 --> 02:59:21,240
Speaker 6: I wanted to buy a Jesski. I want to put

3533
02:59:21,240 --> 02:59:24,360
Speaker 6: a jesse someplace. So I go down to Venetian Causeway

3534
02:59:24,440 --> 02:59:27,240
Speaker 6: and I buy another house of five million dollars.

3535
02:59:27,000 --> 02:59:27,880
Speaker 2: There just to put a Jesse.

3536
02:59:28,560 --> 02:59:28,720
Speaker 12: Man.

3537
02:59:30,360 --> 02:59:32,520
Speaker 2: I remember, we bought each other. We bought each other

3538
02:59:32,640 --> 02:59:39,040
Speaker 2: cart cars, all kind of I mean, we were just

3539
02:59:39,120 --> 02:59:42,760
Speaker 2: spending money. Like but we got my first bens.

3540
02:59:44,400 --> 02:59:45,320
Speaker 1: You had to corvette.

3541
02:59:45,480 --> 02:59:47,240
Speaker 2: You had the boat. We brought you the boat. We

3542
02:59:47,320 --> 02:59:49,720
Speaker 2: bought Jada Bidley and these are these are Christmas gifts

3543
02:59:49,720 --> 02:59:52,520
Speaker 2: and birthdays. So well, yeah, it was pretty good.

3544
02:59:52,560 --> 02:59:52,720
Speaker 5: You know.

3545
02:59:54,160 --> 03:00:00,879
Speaker 2: Damn, my friends ain't shit. How young were you guys?

3546
03:00:00,879 --> 03:00:04,000
Speaker 2: How old were you guys? A twenty nine thirty. That's

3547
03:00:04,040 --> 03:00:04,840
Speaker 2: the thing when.

3548
03:00:04,720 --> 03:00:06,880
Speaker 8: We have a lot of these conversations, especially at Dream Chance,

3549
03:00:07,000 --> 03:00:08,840
Speaker 8: we're talking about things that happened in the past.

3550
03:00:09,760 --> 03:00:13,360
Speaker 5: We were all older. Now these are young people that

3551
03:00:13,440 --> 03:00:17,400
Speaker 5: we're talking about, young mentalities, young men, young women that

3552
03:00:17,520 --> 03:00:19,360
Speaker 5: were doing things, and we got to put that in

3553
03:00:19,440 --> 03:00:20,039
Speaker 5: that perspective.

3554
03:00:20,040 --> 03:00:20,760
Speaker 2: We were told that.

3555
03:00:20,800 --> 03:00:24,840
Speaker 6: We're not supposed to live past twenty one. That's what

3556
03:00:25,080 --> 03:00:27,440
Speaker 6: everybody told us, even the people that we paid to

3557
03:00:27,520 --> 03:00:30,360
Speaker 6: protect us told us that that we're going to be

3558
03:00:30,480 --> 03:00:31,959
Speaker 6: dead or in jail by twenty one.

3559
03:00:32,200 --> 03:00:34,959
Speaker 1: My mom to tell me that should every day, tell

3560
03:00:35,000 --> 03:00:38,720
Speaker 1: me that shit all the time until I almost die seventeen.

3561
03:00:39,160 --> 03:00:39,879
Speaker 2: What did you say?

3562
03:00:40,240 --> 03:00:41,600
Speaker 1: She's to be like, you're gonna be dead and you're

3563
03:00:41,600 --> 03:00:43,440
Speaker 1: gonna be dead in jail by telling you twenty one.

3564
03:00:43,680 --> 03:00:45,920
Speaker 1: And I'd be like, yo, you my mom, Like how you.

3565
03:00:46,000 --> 03:00:48,160
Speaker 2: Saying it to me? Because way because you were acting out.

3566
03:00:48,200 --> 03:00:51,160
Speaker 2: She's like the way you move in, what people you

3567
03:00:51,280 --> 03:00:55,920
Speaker 2: hang in and carry you straight scared skin, just straight

3568
03:00:55,959 --> 03:00:59,760
Speaker 2: shoot us. I mean all of my mothers are actually

3569
03:01:00,120 --> 03:01:04,000
Speaker 2: the truth. Yoh, y'all fucked me up.

3570
03:01:04,320 --> 03:01:05,920
Speaker 1: But one of the best days though, like when we

3571
03:01:06,080 --> 03:01:07,880
Speaker 1: made it made it. I think one of the best

3572
03:01:08,000 --> 03:01:11,640
Speaker 1: days for us was seeing our product of Macy's windows like.

3573
03:01:11,760 --> 03:01:16,440
Speaker 1: We literally went to Macy's windows windows Like y'all literally

3574
03:01:16,520 --> 03:01:18,480
Speaker 1: got forty ounces and went and stood in front of

3575
03:01:18,560 --> 03:01:19,800
Speaker 1: Macy's talking about that.

3576
03:01:20,160 --> 03:01:24,160
Speaker 2: That's that's selling gangs to Hold on Home, hold on home,

3577
03:01:24,320 --> 03:01:28,080
Speaker 2: because I know is it Macy's on thirty four thirty

3578
03:01:28,120 --> 03:01:30,320
Speaker 2: four Street? Okay, hold on, let me take it.

3579
03:01:30,400 --> 03:01:32,879
Speaker 5: Let me take it, because I'm there. I'm there, even

3580
03:01:32,879 --> 03:01:36,600
Speaker 5: though I wasn't there, I'm there. Y'all knew it was

3581
03:01:36,680 --> 03:01:38,320
Speaker 5: going to be on thirty fourth Street.

3582
03:01:38,760 --> 03:01:41,400
Speaker 6: You can remember I said this. We had to pay

3583
03:01:41,560 --> 03:01:43,640
Speaker 6: after a while, you know what I mean. All that stuff,

3584
03:01:43,680 --> 03:01:46,959
Speaker 6: But what really happened is we grew up. We grew

3585
03:01:47,040 --> 03:01:50,360
Speaker 6: up in Hollis Queen's Halls. Queen's is right next to JFK.

3586
03:01:51,840 --> 03:01:55,320
Speaker 6: Our parents used to tell us. They used to say, well,

3587
03:01:55,480 --> 03:01:57,960
Speaker 6: there was a plane that shut the whole community when

3588
03:01:57,959 --> 03:02:00,280
Speaker 6: a land called the concord in the land of time.

3589
03:02:01,120 --> 03:02:03,400
Speaker 6: And our parents used to say, either you need to

3590
03:02:03,440 --> 03:02:05,200
Speaker 6: be because when when you heard the rumbling of the

3591
03:02:05,280 --> 03:02:08,440
Speaker 6: jail of the concord landing the whole neighborhood ship. I

3592
03:02:08,480 --> 03:02:11,720
Speaker 6: remember my mother used to say, or during the during

3593
03:02:11,800 --> 03:02:14,640
Speaker 6: the summer, the lights on the Empire Stable, and my

3594
03:02:14,720 --> 03:02:16,520
Speaker 6: mother used to say, you better be the fastes than

3595
03:02:16,600 --> 03:02:20,160
Speaker 6: the concord or quicker than the lights of the Empire Stable,

3596
03:02:20,200 --> 03:02:22,040
Speaker 6: because that means it got dark concord and at a

3597
03:02:22,080 --> 03:02:26,879
Speaker 6: certain time and whatever the imp So that's what happened.

3598
03:02:27,480 --> 03:02:28,360
Speaker 2: We finally made it.

3599
03:02:28,560 --> 03:02:31,000
Speaker 6: We had our first office of forty eighth floor of

3600
03:02:31,160 --> 03:02:34,280
Speaker 6: the Empire State Building. This is a building that was

3601
03:02:34,360 --> 03:02:36,880
Speaker 6: thirty miles away, that took us thirty years to get to,

3602
03:02:37,440 --> 03:02:39,120
Speaker 6: and now we have the ford. We would end up

3603
03:02:39,160 --> 03:02:43,200
Speaker 6: owning the sixty fifth, sixty sixty three floors of the

3604
03:02:43,240 --> 03:02:45,600
Speaker 6: Empire State Building. But the first time, and I remember

3605
03:02:45,640 --> 03:02:48,240
Speaker 6: at that time the Empire State Building windows can open

3606
03:02:48,320 --> 03:02:50,400
Speaker 6: as high as from here to did I remember the

3607
03:02:50,480 --> 03:02:53,600
Speaker 6: first time we made it, we to the outside outside

3608
03:02:53,600 --> 03:02:55,760
Speaker 6: actually window, and that's why people used to jump out

3609
03:02:55,800 --> 03:02:58,280
Speaker 6: of some of the last by the way we got

3610
03:02:58,320 --> 03:03:01,480
Speaker 6: avoided off. I remember sitting out sitting there at the

3611
03:03:01,560 --> 03:03:03,920
Speaker 6: forty four and me had the call and Keith we

3612
03:03:03,959 --> 03:03:06,920
Speaker 6: were looking outside of there at the entire city.

3613
03:03:07,480 --> 03:03:08,640
Speaker 2: We finally made it.

3614
03:03:09,000 --> 03:03:11,560
Speaker 6: The next day we take I just got a brand

3615
03:03:11,600 --> 03:03:14,760
Speaker 6: new Lexus, and I had the thousand CD player in

3616
03:03:14,840 --> 03:03:16,400
Speaker 6: the back, the.

3617
03:03:16,600 --> 03:03:17,200
Speaker 2: Thousand of them.

3618
03:03:17,240 --> 03:03:19,560
Speaker 6: It took me a week to open all those damn

3619
03:03:19,680 --> 03:03:22,800
Speaker 6: CDs to put them in there, and we sat outside

3620
03:03:22,840 --> 03:03:26,400
Speaker 6: of Macy's with the coldest forties from Popula Compy kids.

3621
03:03:26,720 --> 03:03:30,160
Speaker 6: We opened up that trunk and I made sure every

3622
03:03:30,320 --> 03:03:35,760
Speaker 6: girl seeing that I had every CD they're playing, and

3623
03:03:35,879 --> 03:03:38,120
Speaker 6: we rolled down the window then listen and blast of

3624
03:03:38,200 --> 03:03:41,000
Speaker 6: that music as much as we could right in front

3625
03:03:41,040 --> 03:03:43,280
Speaker 6: of those Macy's windows. We would later on be the

3626
03:03:43,360 --> 03:03:46,720
Speaker 6: first people that ever physically sit in the windows of

3627
03:03:46,840 --> 03:03:48,720
Speaker 6: Macy's for eight hours while.

3628
03:03:49,720 --> 03:03:53,960
Speaker 5: During the promotion, you guys physically sat there. And then

3629
03:03:54,040 --> 03:03:55,879
Speaker 5: next week I remember driving that car home.

3630
03:03:57,320 --> 03:04:01,720
Speaker 6: And somebody car jack me. I was all right do

3631
03:04:02,000 --> 03:04:04,320
Speaker 6: to my friends, Our friends who used to rob people.

3632
03:04:04,440 --> 03:04:06,240
Speaker 6: Caught me on Long Island and they dragged me.

3633
03:04:06,480 --> 03:04:07,880
Speaker 2: They got you. They caught me.

3634
03:04:08,000 --> 03:04:10,119
Speaker 6: They saw me, and they saw me driving that Lexus.

3635
03:04:10,200 --> 03:04:12,080
Speaker 6: They dragged me to the back. I had tried to

3636
03:04:12,160 --> 03:04:13,760
Speaker 6: move as fast as I put out of the neighborhood.

3637
03:04:14,000 --> 03:04:16,720
Speaker 6: They dragged me to the back and they put the

3638
03:04:16,800 --> 03:04:18,640
Speaker 6: gun to my head and I thought I was gonna die,

3639
03:04:18,720 --> 03:04:20,520
Speaker 6: and they took that trigger and they was about to

3640
03:04:20,560 --> 03:04:23,039
Speaker 6: pull it and they just took the car and ran away.

3641
03:04:23,080 --> 03:04:25,160
Speaker 6: But what they found out is that we had made it.

3642
03:04:25,160 --> 03:04:27,080
Speaker 6: And they said, Damon can get another car, don't worry

3643
03:04:27,080 --> 03:04:29,160
Speaker 6: about it. And so they followed me and they and

3644
03:04:29,320 --> 03:04:32,400
Speaker 6: that and that was and that's that, and that's that story.

3645
03:04:34,680 --> 03:04:36,600
Speaker 6: A lot of a lot of things happened going on.

3646
03:04:36,840 --> 03:04:42,560
Speaker 6: So those guys believed in you. Then I think that's

3647
03:04:42,560 --> 03:04:44,360
Speaker 6: the side. I don't want anybody else to.

3648
03:04:44,360 --> 03:04:47,760
Speaker 2: Believe in me again. But let me ask you, how

3649
03:04:47,840 --> 03:04:50,160
Speaker 2: did that feel? Being a kid from Queens.

3650
03:04:50,200 --> 03:04:53,640
Speaker 5: It happened because because that Macy's on thirty fourth Street,

3651
03:04:53,840 --> 03:04:54,840
Speaker 5: that's home alone.

3652
03:04:55,000 --> 03:04:59,440
Speaker 2: You know that it's everything to us. It is a

3653
03:04:59,520 --> 03:05:00,960
Speaker 2: kid from the see because I know a lot of

3654
03:05:00,959 --> 03:05:01,760
Speaker 2: people are gonna.

3655
03:05:01,520 --> 03:05:03,600
Speaker 5: Watch this man, and they're not gonna they're not gonna

3656
03:05:03,680 --> 03:05:04,200
Speaker 5: understand that.

3657
03:05:04,280 --> 03:05:05,120
Speaker 2: But I understand that.

3658
03:05:05,240 --> 03:05:07,480
Speaker 5: So I'm gonna I'm gonna be reading you right now

3659
03:05:07,560 --> 03:05:09,640
Speaker 5: and I'm saying, how did Jack, how did that moment

3660
03:05:09,680 --> 03:05:10,200
Speaker 5: feel for you?

3661
03:05:11,959 --> 03:05:15,640
Speaker 2: Honestly, man, that was a big day for us, but

3662
03:05:16,520 --> 03:05:18,200
Speaker 2: that wasn't That wasn't my big day.

3663
03:05:18,680 --> 03:05:20,800
Speaker 4: But because God mean, when we started the company, I

3664
03:05:20,840 --> 03:05:24,000
Speaker 4: had a child, I was married and had a child

3665
03:05:24,160 --> 03:05:26,680
Speaker 4: at a young age. So my whole goal is to

3666
03:05:26,720 --> 03:05:29,880
Speaker 4: buy a home for my kids, my life. And what

3667
03:05:30,120 --> 03:05:33,760
Speaker 4: happened around at same time Macy's all that stuff. Damon's like, okay,

3668
03:05:33,840 --> 03:05:34,879
Speaker 4: let's go find a house.

3669
03:05:35,560 --> 03:05:37,360
Speaker 2: So we went to a house that's on Walction out

3670
03:05:37,360 --> 03:05:40,680
Speaker 2: there in Brookville, Long Allen and he and he was like, yo,

3671
03:05:41,200 --> 03:05:44,160
Speaker 2: all right, we're gonna spend no more than seven hundred thousand,

3672
03:05:44,520 --> 03:05:46,280
Speaker 2: that's what That's the highest we gonna bid on it.

3673
03:05:47,040 --> 03:05:48,879
Speaker 2: So we went out there to this house in Brookville,

3674
03:05:49,879 --> 03:05:53,800
Speaker 2: got to seven hundred, and his ego kicked in seven

3675
03:05:54,920 --> 03:05:58,119
Speaker 2: eight hundred fifty nine hundred.

3676
03:05:58,480 --> 03:06:00,240
Speaker 4: We went no way upse I think a million too.

3677
03:06:00,680 --> 03:06:03,840
Speaker 4: Didn't get the house, but we end up getting another house.

3678
03:06:03,879 --> 03:06:06,080
Speaker 4: But what that told me was, you know what I'm saying,

3679
03:06:06,680 --> 03:06:08,920
Speaker 4: be in a different game right now. And he got

3680
03:06:09,000 --> 03:06:11,240
Speaker 4: my back, you know what I'm saying. So it's times

3681
03:06:11,360 --> 03:06:13,960
Speaker 4: like that that I remember more than I guess the

3682
03:06:14,080 --> 03:06:17,080
Speaker 4: Macy's name, because those are goals out trying to set

3683
03:06:17,240 --> 03:06:20,039
Speaker 4: the home buying, taking care of my family, just getting

3684
03:06:20,200 --> 03:06:23,800
Speaker 4: a daily paycheck, another weekly paycheck from some shit you

3685
03:06:23,840 --> 03:06:24,720
Speaker 4: build out of nothing.

3686
03:06:25,280 --> 03:06:28,080
Speaker 2: To me, that shit was monumental to me.

3687
03:06:28,720 --> 03:06:30,960
Speaker 4: So that's what the things I remember the most, just

3688
03:06:31,040 --> 03:06:33,440
Speaker 4: really creating something from nothing to be able to pay

3689
03:06:33,520 --> 03:06:34,480
Speaker 4: my bills with that shit.

3690
03:06:35,280 --> 03:06:36,960
Speaker 5: I ain't gonna lie. I gotta make some noise for

3691
03:06:37,040 --> 03:06:43,600
Speaker 5: that what was in that moment man, Because for me

3692
03:06:44,120 --> 03:06:48,360
Speaker 5: being from New York City on the thirty fourth Street,

3693
03:06:49,440 --> 03:06:51,520
Speaker 5: it was thirty fourth Street and forty second Street.

3694
03:06:51,640 --> 03:06:55,680
Speaker 2: If you didn't if once you conker the coliseum rather.

3695
03:06:55,640 --> 03:06:58,119
Speaker 1: The next movement, Yeah, forty deuce is the next one.

3696
03:06:59,120 --> 03:07:03,480
Speaker 2: That was the next one. That coliseum got a gird.

3697
03:07:05,640 --> 03:07:08,040
Speaker 5: Then thirty fourth Street is big at all?

3698
03:07:08,520 --> 03:07:12,800
Speaker 2: Yeah, I said, because there's a lot of more other people.

3699
03:07:13,040 --> 03:07:17,039
Speaker 5: This is kind of it's just going international with going

3700
03:07:17,160 --> 03:07:20,840
Speaker 5: up the block. Yeah, how did you feel with having

3701
03:07:21,520 --> 03:07:25,920
Speaker 5: your mother fucking closed in thirty fourth Street Macy's n.

3702
03:07:26,040 --> 03:07:27,920
Speaker 1: I mean it felt at that time. We were still

3703
03:07:28,000 --> 03:07:30,040
Speaker 1: young too, so the brand was still coming up.

3704
03:07:30,320 --> 03:07:30,480
Speaker 5: You know.

3705
03:07:31,200 --> 03:07:32,920
Speaker 1: We used to do this thing we say one time

3706
03:07:32,959 --> 03:07:34,720
Speaker 1: when we would walk down the block and still see

3707
03:07:34,760 --> 03:07:37,520
Speaker 1: people in our clothes and be like one time, everybody

3708
03:07:37,560 --> 03:07:38,480
Speaker 1: be like where where where?

3709
03:07:38,680 --> 03:07:38,840
Speaker 2: You know?

3710
03:07:39,400 --> 03:07:42,280
Speaker 1: So it was still new for us. But having any

3711
03:07:42,440 --> 03:07:46,400
Speaker 1: Macy's window, especially like even my boy Jay. He had

3712
03:07:46,440 --> 03:07:49,080
Speaker 1: got fired from Macy, so he always had this personal thing.

3713
03:07:49,280 --> 03:07:49,720
Speaker 2: He worked for.

3714
03:07:50,360 --> 03:07:52,240
Speaker 1: He worked for Macy, so he had got fired for,

3715
03:07:52,640 --> 03:07:55,520
Speaker 1: you know, supposedly stealing like a three dollar time and

3716
03:07:56,080 --> 03:07:58,000
Speaker 1: he never forgave him for that. But you know what

3717
03:07:58,080 --> 03:07:58,440
Speaker 1: I'm saying.

3718
03:08:00,120 --> 03:08:03,800
Speaker 2: But to see us come back and see his face

3719
03:08:03,879 --> 03:08:05,760
Speaker 2: that night and see all of us, he said, the

3720
03:08:05,800 --> 03:08:08,240
Speaker 2: guy I'll be selling to you.

3721
03:08:08,400 --> 03:08:08,600
Speaker 1: Yep.

3722
03:08:08,800 --> 03:08:09,959
Speaker 2: So it was it was big.

3723
03:08:10,080 --> 03:08:13,280
Speaker 1: And then you know, Macy's windows is historic, bro like

3724
03:08:13,959 --> 03:08:16,600
Speaker 1: for us, it was the first time I think Urban

3725
03:08:16,879 --> 03:08:19,039
Speaker 1: Fashion Company graced the windows.

3726
03:08:19,200 --> 03:08:21,360
Speaker 5: Talk and I think had done it. I think he

3727
03:08:21,480 --> 03:08:24,920
Speaker 5: did it eventually, but we was in the windows, that's right.

3728
03:08:26,280 --> 03:08:27,879
Speaker 2: So this is pretty much my last question.

3729
03:08:31,040 --> 03:08:36,120
Speaker 5: There's so many other people that's from Queens or black

3730
03:08:36,240 --> 03:08:40,640
Speaker 5: four people that's together. What was the moment where YA

3731
03:08:40,800 --> 03:08:43,640
Speaker 5: actually sat down and said this is what we're going

3732
03:08:43,720 --> 03:08:47,280
Speaker 5: to focus on. Me and e FN been friends forever, right,

3733
03:08:50,320 --> 03:08:57,760
Speaker 5: I recorded his studio, he's been my studio in New York.

3734
03:09:00,120 --> 03:09:04,760
Speaker 5: But we had invested in Drink Champs nine months and

3735
03:09:04,920 --> 03:09:06,640
Speaker 5: kind of didn't make anything back.

3736
03:09:07,120 --> 03:09:08,840
Speaker 2: No, we didn't make anything back.

3737
03:09:09,120 --> 03:09:13,520
Speaker 5: Anything back, but it was it's so impactful. That's the

3738
03:09:13,560 --> 03:09:15,920
Speaker 5: only thing we got back was the impacts. The impact,

3739
03:09:16,480 --> 03:09:18,800
Speaker 5: but no one knows that. So we just kept going.

3740
03:09:19,879 --> 03:09:21,760
Speaker 2: But it was times we were like, hey man, what

3741
03:09:21,879 --> 03:09:24,240
Speaker 2: the fuck are we doing? Really mean?

3742
03:09:24,879 --> 03:09:27,560
Speaker 5: This is? This is this is this is not Luca did.

3743
03:09:29,800 --> 03:09:34,400
Speaker 5: Was there anytime doing fool where y'all? I was like, damn, bro,

3744
03:09:34,800 --> 03:09:37,640
Speaker 5: We're sure we were doing this is the right thing.

3745
03:09:39,920 --> 03:09:42,360
Speaker 6: I don't think anybody, I don't think everybody. Anybody's ever

3746
03:09:42,400 --> 03:09:46,040
Speaker 6: asked us that. So when Carl and I started in

3747
03:09:46,520 --> 03:09:51,080
Speaker 6: eighty nine, we started it, we were doing this thing

3748
03:09:52,520 --> 03:09:54,640
Speaker 6: called like you said. He had a family, he had

3749
03:09:54,640 --> 03:09:56,039
Speaker 6: a he had a child, and he had a wife.

3750
03:09:56,160 --> 03:09:58,160
Speaker 6: She said, Yo, what are you doing? You gotta take

3751
03:09:58,240 --> 03:10:01,000
Speaker 6: care of us. And I think that we close it

3752
03:10:01,120 --> 03:10:04,080
Speaker 6: down cause he ran out of money when you got.

3753
03:10:03,959 --> 03:10:05,600
Speaker 2: First start, We closed down the brand.

3754
03:10:06,200 --> 03:10:10,960
Speaker 5: We stopped and then he I'm sorry, but is this

3755
03:10:11,280 --> 03:10:13,800
Speaker 5: before or after the super Soakers?

3756
03:10:14,600 --> 03:10:18,039
Speaker 6: After after when we started putting the actual physical name

3757
03:10:18,080 --> 03:10:21,800
Speaker 6: food on product? Close it down? We closed three times

3758
03:10:22,120 --> 03:10:23,720
Speaker 6: from eighty nine to ninety two.

3759
03:10:24,600 --> 03:10:24,920
Speaker 1: Call this.

3760
03:10:25,160 --> 03:10:27,240
Speaker 6: Carl says, I got to take care of my family,

3761
03:10:27,280 --> 03:10:30,000
Speaker 6: can't do it. I'm like, whatever, cool, I ran out

3762
03:10:30,040 --> 03:10:32,959
Speaker 6: of money. One thousand dollars, two thousand dollars. You're the financier,

3763
03:10:33,080 --> 03:10:34,000
Speaker 6: I'm the financier.

3764
03:10:34,200 --> 03:10:35,720
Speaker 2: Whatever. This is no big money.

3765
03:10:37,360 --> 03:10:39,560
Speaker 6: People start seeing us. Yo man, so the flea mark

3766
03:10:39,600 --> 03:10:42,720
Speaker 6: or whatever whatever I need. My boy Ja comes back.

3767
03:10:42,760 --> 03:10:47,360
Speaker 6: He's fighting desert storm. He's like, he's he's alright. He

3768
03:10:47,400 --> 03:10:49,039
Speaker 6: comes back. He said, Yo, man, what are you doing?

3769
03:10:49,080 --> 03:10:50,879
Speaker 6: I want to go to fashion institute. By the way,

3770
03:10:51,400 --> 03:10:52,920
Speaker 6: I got a little bit of money. He give me

3771
03:10:53,080 --> 03:10:57,000
Speaker 6: five thousand dollars. We started again. Call no longer. The

3772
03:10:57,080 --> 03:11:03,080
Speaker 6: picture not necessarily cool. It starts to get momentum. We

3773
03:11:03,240 --> 03:11:08,400
Speaker 6: run out of money. Close it again. People, Yo, I

3774
03:11:08,520 --> 03:11:09,120
Speaker 6: sort of stuff.

3775
03:11:09,160 --> 03:11:09,880
Speaker 2: I like this stuff.

3776
03:11:10,440 --> 03:11:14,600
Speaker 6: Call comes back. Jay says, Yo, let's rock. I'll move

3777
03:11:14,640 --> 03:11:16,720
Speaker 6: in your house with you. I'll work during the day.

3778
03:11:17,360 --> 03:11:21,640
Speaker 6: I'll put some rent. Keith says, I'll move in your house.

3779
03:11:22,120 --> 03:11:25,280
Speaker 6: I'll leave in the basement. I'll put some rent. Call

3780
03:11:25,360 --> 03:11:28,800
Speaker 6: says I'll come back. I didn't go, and we mortgage

3781
03:11:28,840 --> 03:11:30,960
Speaker 6: the house. I work at Red Lobster. We all are

3782
03:11:31,040 --> 03:11:34,560
Speaker 6: working off and on shifts. The Foobol brand then comes

3783
03:11:34,640 --> 03:11:39,000
Speaker 6: back again. It's not big. We get that call for

3784
03:11:39,120 --> 03:11:42,440
Speaker 6: three years off until like ninety five five. This is

3785
03:11:42,480 --> 03:11:44,200
Speaker 6: a three year span that this has happened. This is

3786
03:11:44,240 --> 03:11:46,160
Speaker 6: a seven year this started six years span.

3787
03:11:46,200 --> 03:11:47,119
Speaker 2: So right around.

3788
03:11:48,640 --> 03:11:51,880
Speaker 6: Eighty nine we failed the first time, started agetting ninety

3789
03:11:52,040 --> 03:11:55,520
Speaker 6: failed again, started again in ninety one, failed again in

3790
03:11:55,680 --> 03:11:59,119
Speaker 6: ninety two. Then we all just come together. We live

3791
03:11:59,240 --> 03:12:01,920
Speaker 6: off of shit beans and what are the cases more

3792
03:12:02,000 --> 03:12:02,800
Speaker 6: than rent the house?

3793
03:12:03,480 --> 03:12:10,160
Speaker 2: What the answer? People probably saying to you, you're failing life.

3794
03:12:10,600 --> 03:12:11,640
Speaker 2: I got I got a wife.

3795
03:12:11,640 --> 03:12:15,520
Speaker 6: So they're all laughing at us, not talking to us.

3796
03:12:15,840 --> 03:12:20,160
Speaker 6: Ninety five we start to get some form of traction.

3797
03:12:21,320 --> 03:12:25,959
Speaker 6: Ninety six, we start to get a deal. Wow, millions

3798
03:12:26,000 --> 03:12:28,200
Speaker 6: of dollars in the bank by ninety eight, ninety seven,

3799
03:12:28,320 --> 03:12:30,879
Speaker 6: ninety eight, and we're globally recognized.

3800
03:12:30,440 --> 03:12:35,480
Speaker 2: At that time. But that's how it goes. Yeah, I

3801
03:12:35,560 --> 03:12:37,360
Speaker 2: don't think, I don't think. I don't think I have

3802
03:12:37,440 --> 03:12:39,000
Speaker 2: a recaptain in that way.

3803
03:12:39,200 --> 03:12:41,160
Speaker 6: And it was about partners coming in and out and

3804
03:12:41,240 --> 03:12:43,680
Speaker 6: we all say, yo, we got something bigger than this man.

3805
03:12:44,280 --> 03:12:46,680
Speaker 6: Work your day job, don't save money, put it into

3806
03:12:46,760 --> 03:12:49,000
Speaker 6: this ship, move into my house, Sleep on the floor,

3807
03:12:49,080 --> 03:12:49,840
Speaker 6: sleep on the ground.

3808
03:12:49,920 --> 03:12:52,200
Speaker 5: Get your wife. Your wife's mad at you. I don't care.

3809
03:12:52,560 --> 03:12:57,760
Speaker 5: Go ahead, that's rock sounds about right. They killed it,

3810
03:12:57,840 --> 03:12:59,959
Speaker 5: so then you wonder, you wonder why we were still brothers.

3811
03:13:00,080 --> 03:13:01,879
Speaker 5: So what were we gonna do after that? I've been

3812
03:13:01,920 --> 03:13:11,960
Speaker 5: through everything, through everything that was hard, crazy as we.

3813
03:13:14,240 --> 03:13:16,280
Speaker 5: Drink Champs is a Drink Champs ll C.

3814
03:13:16,480 --> 03:13:19,960
Speaker 8: Production hosts and executive producers n O r E and

3815
03:13:20,160 --> 03:13:21,200
Speaker 8: dj e f f N.

3816
03:13:22,360 --> 03:13:23,160
Speaker 2: Listen to Drink.

3817
03:13:23,040 --> 03:13:27,320
Speaker 8: Champs on Apple Podcast, Amazon Music, Spotify, or wherever you

3818
03:13:27,480 --> 03:13:31,240
Speaker 8: get your podcasts. Thanks for joining us for another episode

3819
03:13:31,280 --> 03:13:33,920
Speaker 8: of Drink Champs, hosted by Yours truly, dj e f

3820
03:13:34,080 --> 03:13:36,200
Speaker 8: N and n O r E. Please make sure to

3821
03:13:36,240 --> 03:13:38,720
Speaker 8: follow us on all our socials that's at drink Champs

3822
03:13:38,760 --> 03:13:41,760
Speaker 8: across all platforms at the Real Norrie go on I

3823
03:13:41,959 --> 03:13:45,600
Speaker 8: g at Noriega on Twitter, Mine is at Who's Crazy

3824
03:13:45,760 --> 03:13:48,680
Speaker 8: on I g at dj e f N on Twitter,

3825
03:13:49,040 --> 03:13:51,600
Speaker 8: and most importantly, stay up to date with the latest releases,

3826
03:13:52,000 --> 03:13:55,160
Speaker 8: news and merch by going to drink champs dot com