1 00:00:07,880 --> 00:00:10,240 Speaker 1: Hello, and welcome to Savor Protection of iHeart Radio. I'm 2 00:00:10,280 --> 00:00:13,240 Speaker 1: Annie Reese and I'm Lauren Vogelbaum. And today we're talking 3 00:00:13,280 --> 00:00:19,320 Speaker 1: about Reese's brand candy and other products. Yes, as opposed 4 00:00:19,360 --> 00:00:23,799 Speaker 1: to Reese's brand podcast host. Yes, that's today. It's a 5 00:00:23,840 --> 00:00:29,880 Speaker 1: related brand. It is also perhaps not as closely as 6 00:00:29,880 --> 00:00:35,519 Speaker 1: I hope, but yes, both they're both are sweet and 7 00:00:36,120 --> 00:00:41,120 Speaker 1: you know, variably smooth and and a little bit salty. Why, 8 00:00:41,159 --> 00:00:44,480 Speaker 1: thank you, thank you. I don't think anyone's ever called 9 00:00:44,479 --> 00:00:46,479 Speaker 1: me smooth in my life. And I'm going to treasure 10 00:00:46,680 --> 00:00:55,880 Speaker 1: this moment wherever I'm I'm I'm here to help. Thank you, 11 00:00:56,360 --> 00:00:59,560 Speaker 1: thank you. Yes, this is one of my absolute favorite 12 00:00:59,600 --> 00:01:02,280 Speaker 1: and must collect Halloween candies. I have five candies I 13 00:01:02,360 --> 00:01:05,200 Speaker 1: have to collect every Halloween or else the world will end. 14 00:01:05,280 --> 00:01:07,920 Speaker 1: Although it seems like maybe I messed up last Halloween, 15 00:01:08,440 --> 00:01:12,800 Speaker 1: but Reese's is one of them. Um, and until I 16 00:01:12,840 --> 00:01:17,120 Speaker 1: was probably an embarrassing age, I believe that I was, 17 00:01:17,200 --> 00:01:21,880 Speaker 1: in fact the air to the Reese's Candy fortune. Do 18 00:01:22,160 --> 00:01:26,240 Speaker 1: I mean did that because somebody told you that? Or 19 00:01:26,319 --> 00:01:31,960 Speaker 1: because you just assumed? I think I just assumed. Okay, Um, 20 00:01:32,120 --> 00:01:33,680 Speaker 1: but we were we didn't have a lot of money, 21 00:01:33,800 --> 00:01:35,440 Speaker 1: so I don't know where that came from. Maybe I 22 00:01:35,440 --> 00:01:37,520 Speaker 1: thought I was like eighteen, I was going to inherit 23 00:01:37,560 --> 00:01:43,160 Speaker 1: all of this this money. Yeah. Um. And recently since 24 00:01:43,319 --> 00:01:47,400 Speaker 1: we read a listener mail about the Reese's guy, who 25 00:01:47,600 --> 00:01:50,200 Speaker 1: is a guy who claims to be the biggest fan 26 00:01:50,240 --> 00:01:53,279 Speaker 1: of Reese's and I would say he's got a decent 27 00:01:53,360 --> 00:01:57,280 Speaker 1: shot that he is. We've become friends on Twitter, so 28 00:01:57,320 --> 00:02:03,600 Speaker 1: I feel very accomplished about that. Um. And I do 29 00:02:03,720 --> 00:02:06,080 Speaker 1: have a lot of Reese's memories. One is I think 30 00:02:06,120 --> 00:02:08,280 Speaker 1: I shared on this podcast before, but one of my 31 00:02:08,320 --> 00:02:12,320 Speaker 1: best friends she introduced me to um, the reess that 32 00:02:12,360 --> 00:02:15,480 Speaker 1: have Reese's pieces in them Oh right, right right? Uh huh. 33 00:02:16,240 --> 00:02:19,760 Speaker 1: I'd never heard about them. And she introduced this to 34 00:02:19,800 --> 00:02:22,880 Speaker 1: me as if she was introducing the finest chocolate. And 35 00:02:22,960 --> 00:02:26,639 Speaker 1: she cut it up with a knife and held it 36 00:02:26,720 --> 00:02:29,760 Speaker 1: up to me and she said, like a damn sunset, 37 00:02:33,800 --> 00:02:37,880 Speaker 1: I love I love it so much. Um. And on 38 00:02:37,919 --> 00:02:40,120 Speaker 1: my dad's birthday, my dad was a college professor and 39 00:02:40,120 --> 00:02:44,840 Speaker 1: his students used to give him Reese's great. Yeah I have, 40 00:02:45,120 --> 00:02:49,200 Speaker 1: I've made my own, and I feel like the key 41 00:02:49,480 --> 00:02:52,919 Speaker 1: was the confectioner sugar and the peanut butter for the consistency. 42 00:02:53,000 --> 00:02:56,200 Speaker 1: Yeah sure, yeah, yeah, because that that took me a 43 00:02:56,240 --> 00:03:01,200 Speaker 1: minute to get but eventually eventually I got it. Um. 44 00:03:01,360 --> 00:03:04,120 Speaker 1: We did talk a little about Reese's because I couldn't 45 00:03:04,120 --> 00:03:08,120 Speaker 1: resist in our peanut butter episode, I think. Um. We 46 00:03:08,240 --> 00:03:10,639 Speaker 1: also have done an episode on chocolate if you want 47 00:03:10,639 --> 00:03:12,960 Speaker 1: to do a sort of back to back after this. 48 00:03:15,200 --> 00:03:18,080 Speaker 1: And speaking of episodes we've done recently, Lauren and I 49 00:03:18,120 --> 00:03:21,640 Speaker 1: were on a movie Crush Oh yeah with Chuck. Yeah. 50 00:03:21,680 --> 00:03:24,960 Speaker 1: We did a round table um with with Nolan Chuck 51 00:03:25,080 --> 00:03:28,920 Speaker 1: about um, The Witch, Yes, we did, which is a 52 00:03:28,960 --> 00:03:31,200 Speaker 1: movie that has come up quite a bit on the show. 53 00:03:31,480 --> 00:03:36,440 Speaker 1: Actually perhaps not surprisingly yeah, yeah, yeah, considering that we 54 00:03:36,480 --> 00:03:41,400 Speaker 1: are horror weirdos, um and you know, and food factors 55 00:03:41,480 --> 00:03:48,040 Speaker 1: into the Witch. It certainly does, perhaps not in the 56 00:03:48,120 --> 00:03:51,400 Speaker 1: way you would think of right off the bat, but 57 00:03:51,480 --> 00:03:56,800 Speaker 1: it does. Um. And also, as of late, Reese's has 58 00:03:56,840 --> 00:04:00,839 Speaker 1: been releasing a lot of um, shall we say, interesting flavors, 59 00:04:01,400 --> 00:04:06,320 Speaker 1: uh like potato chips and pretzels and their actual slogan 60 00:04:06,480 --> 00:04:09,640 Speaker 1: right now is no joke, the hell with it, it's 61 00:04:12,680 --> 00:04:15,840 Speaker 1: I did not believe you when you sent me this information. 62 00:04:16,000 --> 00:04:20,359 Speaker 1: I was like, Annie has surely been misguided in some way. 63 00:04:20,520 --> 00:04:23,960 Speaker 1: The onion has gotten to her. Yeah yeah, But I 64 00:04:24,000 --> 00:04:26,279 Speaker 1: looked it up and y'all this is accurate. This is 65 00:04:26,320 --> 00:04:30,279 Speaker 1: a fact um. And their website is just I really 66 00:04:30,320 --> 00:04:33,400 Speaker 1: feel whoever is writing their copy right now. Um it's 67 00:04:33,440 --> 00:04:37,080 Speaker 1: it's emblazoned with with things like like they've got like 68 00:04:37,080 --> 00:04:40,200 Speaker 1: a whole Halloween spread and the headline is like the 69 00:04:40,279 --> 00:04:43,120 Speaker 1: trick is to just buy all the Reese's cups. I'm like, 70 00:04:43,200 --> 00:04:47,400 Speaker 1: all right, yeah, yeah, cool. I want to hear a 71 00:04:47,440 --> 00:04:50,880 Speaker 1: scary story. The website says, someone ate all the Reese's 72 00:04:50,880 --> 00:04:58,440 Speaker 1: peanut butter pumpkins before you got one period the end period. Oh, 73 00:04:58,480 --> 00:05:03,120 Speaker 1: I love it. And then on a recipe for for 74 00:05:03,240 --> 00:05:04,760 Speaker 1: um for like kind of like a like a race 75 00:05:04,800 --> 00:05:10,000 Speaker 1: crispy treat style like Reese's Pieces Cereal bar um caption 76 00:05:10,560 --> 00:05:13,039 Speaker 1: who said you can't have candy for breakfast? Your dentist, 77 00:05:13,120 --> 00:05:15,360 Speaker 1: your parents, They're totally right. You should eat a well 78 00:05:15,400 --> 00:05:22,000 Speaker 1: balanced meal and then make these delicious Reese's Pieces Cereal bars. Wow. 79 00:05:22,920 --> 00:05:26,120 Speaker 1: All coming from the company that also makes Reese's Puffs, 80 00:05:26,240 --> 00:05:28,839 Speaker 1: The Cereal the Cereal Uh huh yeah, I think that 81 00:05:28,880 --> 00:05:32,360 Speaker 1: Reese's puffs are involved in the cereal bars anyway. Oh 82 00:05:32,400 --> 00:05:35,320 Speaker 1: that makes sense, Yeah, that makes sense. Yeah. I do 83 00:05:35,400 --> 00:05:38,520 Speaker 1: want to shout out my friend and listener Barry, because 84 00:05:38,520 --> 00:05:42,440 Speaker 1: he's been keeping me supplied with Reese's uh steady supply 85 00:05:42,480 --> 00:05:46,520 Speaker 1: of Reeses and caffeine during this pandemic. And uh, I 86 00:05:46,560 --> 00:05:52,200 Speaker 1: think I've got probably fifty races. Um, I'm rationing them slowly. 87 00:05:53,440 --> 00:05:58,760 Speaker 1: I got all guns. Well, I had the pumpkins, but 88 00:05:58,800 --> 00:06:02,800 Speaker 1: they're gone. It's a scary story. I'm living it, living 89 00:06:02,839 --> 00:06:05,560 Speaker 1: it right now. Reese's brand writer. Well, but the thing 90 00:06:05,680 --> 00:06:07,720 Speaker 1: is is that the someone who ate all of them 91 00:06:08,040 --> 00:06:11,320 Speaker 1: was you. I am a monster at the end of 92 00:06:11,360 --> 00:06:16,200 Speaker 1: the book. Ah, that's the scariest story of all. There 93 00:06:16,240 --> 00:06:20,200 Speaker 1: you go, There you go. But I guess we should 94 00:06:20,279 --> 00:06:31,840 Speaker 1: get to our question. I suppose. Yeah, Reese's what are they? Well, 95 00:06:32,279 --> 00:06:36,440 Speaker 1: Reese's is a brand of peanut butter based confections UM. 96 00:06:36,520 --> 00:06:39,280 Speaker 1: And that includes chocolate peanut butter cups, which are you know, 97 00:06:39,320 --> 00:06:42,680 Speaker 1: like flat disks of milk chocolate coated sweetened peanut butter 98 00:06:42,720 --> 00:06:46,400 Speaker 1: that come in these shallow paper cups. UM. Also chocolate 99 00:06:46,400 --> 00:06:50,440 Speaker 1: covered peanut butter that they mold into other shapes for 100 00:06:50,560 --> 00:06:58,400 Speaker 1: different holidays. Um, they have some rest bunnies. Oh no, 101 00:06:59,640 --> 00:07:03,760 Speaker 1: I mean, oh yes, but yeah, I don't know the 102 00:07:03,880 --> 00:07:06,880 Speaker 1: hearts and bats and eggs and all all all kinds 103 00:07:06,920 --> 00:07:10,760 Speaker 1: of different stuff. Also Reese's Pieces, um, which are candy 104 00:07:10,800 --> 00:07:14,000 Speaker 1: shelled drops of sweetened peanut butter about the size and 105 00:07:14,000 --> 00:07:16,480 Speaker 1: shape of Eminem's um or like a like a slightly 106 00:07:16,520 --> 00:07:24,320 Speaker 1: flattened peanut perhaps, or like a large Lentil, a large Lentel. 107 00:07:25,440 --> 00:07:28,680 Speaker 1: You've given them, You've given the good listeners many uh 108 00:07:28,880 --> 00:07:32,280 Speaker 1: scale sizes to choose from whatever works best for you. Yeah, 109 00:07:32,320 --> 00:07:35,160 Speaker 1: you've got options, you know, if you've never witnessed Reese's 110 00:07:35,160 --> 00:07:37,800 Speaker 1: Pieces or an eminem I'm I'm just trying to just 111 00:07:37,840 --> 00:07:42,240 Speaker 1: trying to help paint a picture good looking out. Yeah. Um. 112 00:07:43,200 --> 00:07:46,680 Speaker 1: So those are those are the base offerings, I would say, 113 00:07:46,760 --> 00:07:49,600 Speaker 1: the kind of bottom of the of the pyramid that 114 00:07:49,800 --> 00:07:54,040 Speaker 1: is the Reese's brand. Um. But there are so many 115 00:07:54,360 --> 00:07:58,760 Speaker 1: variations and tie in products. Um. As of twenty nineteen, 116 00:07:58,840 --> 00:08:03,160 Speaker 1: there were sixty two different ones in different shapes and 117 00:08:03,400 --> 00:08:07,480 Speaker 1: et cetera, which Thrillist ranked. If you're interested in seeing 118 00:08:07,480 --> 00:08:10,680 Speaker 1: what Thrillists had to say, about it. Um, but yeah, 119 00:08:10,720 --> 00:08:12,760 Speaker 1: I like a list. Let's run down a list. Um. 120 00:08:12,800 --> 00:08:15,240 Speaker 1: The ones that I counted on their website as of 121 00:08:15,400 --> 00:08:21,560 Speaker 1: right now include, but are not limited to, um thins 122 00:08:21,600 --> 00:08:23,920 Speaker 1: which have less peanut butter, and big cups which have 123 00:08:24,040 --> 00:08:27,280 Speaker 1: more peanut butter, cups with crunchy style peanut butter cups 124 00:08:27,320 --> 00:08:30,880 Speaker 1: that contain those many Reesa's pieces, chocolate coated caramel candy 125 00:08:30,920 --> 00:08:33,959 Speaker 1: bars that contain many Reesa's pieces, Cups that contain chunks 126 00:08:33,960 --> 00:08:36,280 Speaker 1: of pretzels and with the peanut butter cups that contain 127 00:08:36,320 --> 00:08:39,440 Speaker 1: crunchy chocolate cookie pieces, and with the peanut butter white 128 00:08:39,480 --> 00:08:43,320 Speaker 1: chocolate coated cups, dark chocolate coated cups, the fast Break bar, 129 00:08:43,640 --> 00:08:45,640 Speaker 1: which is a bar with like a layer of newgat 130 00:08:45,800 --> 00:08:49,560 Speaker 1: in there. Um sticks which have layers of wafer inside, 131 00:08:49,600 --> 00:08:52,400 Speaker 1: sort of like a kick cat. Um Crispy crunchy bars 132 00:08:52,640 --> 00:08:55,360 Speaker 1: which looks like a butterfinger, but with like some chopped 133 00:08:55,400 --> 00:08:59,520 Speaker 1: peanuts in the outer chocolate layer. The Nutrageous Bar um 134 00:08:59,800 --> 00:09:03,640 Speaker 1: we features a layer of caramel and peanuts in between 135 00:09:03,920 --> 00:09:07,920 Speaker 1: the chocolate and the stuff. The Peanut Butter um Take 136 00:09:08,000 --> 00:09:11,760 Speaker 1: five bars that have pretzels and peanuts with caramel um, 137 00:09:12,360 --> 00:09:16,880 Speaker 1: chocolate and peanut butter dipped pretzels, snack mixes with mini cups, 138 00:09:16,880 --> 00:09:21,160 Speaker 1: and coated popcorn crunchers, which I guess are like rice 139 00:09:21,200 --> 00:09:25,440 Speaker 1: puff peanut butter chip clusters that are coated in chocolate. UM. 140 00:09:25,480 --> 00:09:28,080 Speaker 1: They just came out with snack cakes that they're recommending 141 00:09:28,200 --> 00:09:31,000 Speaker 1: for like not breakfast, but like a mid morning snack 142 00:09:31,920 --> 00:09:36,120 Speaker 1: m hm. And and the breakfast cereal they also do. 143 00:09:36,160 --> 00:09:39,280 Speaker 1: They do sell the peanut butter chips for for for baking. 144 00:09:40,280 --> 00:09:42,959 Speaker 1: There's also UM like a like a chocolate peanut butter 145 00:09:42,960 --> 00:09:46,079 Speaker 1: flavored shell style ice cream topping that you can buy. 146 00:09:46,600 --> 00:09:48,920 Speaker 1: You can buy like a jar of Reese's peanut butter 147 00:09:49,200 --> 00:09:53,000 Speaker 1: UM or or a container of branded peanut butter sauce 148 00:09:53,320 --> 00:09:58,120 Speaker 1: UM for for topping desserts with for the food service industry. UM. 149 00:09:58,160 --> 00:10:01,040 Speaker 1: They sell all of these things in bulk. UM. And 150 00:10:01,080 --> 00:10:04,679 Speaker 1: if you're wondering exactly what I mean by bulk, they 151 00:10:04,679 --> 00:10:11,880 Speaker 1: sell pound buckets of peanut butter. Whoa UM and I 152 00:10:11,920 --> 00:10:17,760 Speaker 1: did not include a link to this. You're welcome, Annie, Yeah, 153 00:10:17,800 --> 00:10:21,560 Speaker 1: it's probably for the best. I didn't feel like that 154 00:10:21,720 --> 00:10:24,920 Speaker 1: was good to do. I hope I can forget this 155 00:10:25,000 --> 00:10:30,079 Speaker 1: information as soon as possible. I also do have to say, 156 00:10:30,200 --> 00:10:33,120 Speaker 1: and I'm pretty sure that this is an accurate fact. 157 00:10:33,320 --> 00:10:36,360 Speaker 1: It looked strange to me, but I think it's true. 158 00:10:36,960 --> 00:10:42,000 Speaker 1: You can buy a drum of Reese's branded liquid flavoring 159 00:10:43,760 --> 00:10:50,440 Speaker 1: that is four hundred and eighty pounds of product. What 160 00:10:52,160 --> 00:10:57,319 Speaker 1: I either there is a magnificent typo on their food 161 00:10:57,360 --> 00:11:01,520 Speaker 1: service product sheet, or you can buy a drum of 162 00:11:01,679 --> 00:11:07,360 Speaker 1: peanut butter flavoring that weighs four and eighty pounds. Wow. 163 00:11:08,960 --> 00:11:13,640 Speaker 1: I have so many questions. Who needs that? And why? 164 00:11:13,840 --> 00:11:17,520 Speaker 1: And can we be friends with them? Yes? I just 165 00:11:17,640 --> 00:11:26,760 Speaker 1: want to ask some questions. That's dangerous, you know. Um. 166 00:11:26,880 --> 00:11:38,600 Speaker 1: Well that being said, um, nutrition wise, Uh, it clearly 167 00:11:38,640 --> 00:11:42,560 Speaker 1: depends on exactly what product you're you're talking about here, um, 168 00:11:42,600 --> 00:11:44,400 Speaker 1: and I would I would put all of this in 169 00:11:44,440 --> 00:11:47,760 Speaker 1: the tweet category. Um. There there's going to be a 170 00:11:47,800 --> 00:11:51,760 Speaker 1: lot of sugar involved. Um, probably a bunch of fats um. 171 00:11:51,840 --> 00:11:54,480 Speaker 1: And uh. I will say that that the peanut butter 172 00:11:54,640 --> 00:11:58,720 Speaker 1: being involved in in confection is always interesting because it 173 00:11:58,760 --> 00:12:01,720 Speaker 1: adds a good punch of protein, so like it's not 174 00:12:01,760 --> 00:12:04,959 Speaker 1: gonna fail to keep you going quite so hard as 175 00:12:04,960 --> 00:12:07,520 Speaker 1: some other candies. But it's it's a it's a it's 176 00:12:07,520 --> 00:12:09,959 Speaker 1: a treat. It's a treat. If you didn't know, I 177 00:12:10,920 --> 00:12:13,560 Speaker 1: I literally used to tell myself that to make myself 178 00:12:13,559 --> 00:12:15,560 Speaker 1: feel better, Like, you know what, at least there's peanut 179 00:12:15,600 --> 00:12:19,640 Speaker 1: butter in here, and peanut butter has protein. So it 180 00:12:19,760 --> 00:12:24,520 Speaker 1: could be worse. It could be. It certainly could be worse. 181 00:12:26,920 --> 00:12:31,600 Speaker 1: Thank you, I say, with my fifty fifty reces that 182 00:12:31,600 --> 00:12:38,120 Speaker 1: are tempting me all the time. Gosh, well, speaking of temptation, 183 00:12:38,160 --> 00:12:43,280 Speaker 1: we do have some numbers for you, we do. Oh boy. Um. 184 00:12:43,320 --> 00:12:46,240 Speaker 1: It is one of the most popular chocolate candies in 185 00:12:46,280 --> 00:12:49,440 Speaker 1: the United States. Uh you. Gov puts Reese's as the 186 00:12:49,480 --> 00:12:53,480 Speaker 1: third most popular candy in America, and it's eaten all 187 00:12:53,520 --> 00:12:57,160 Speaker 1: around the world. Her She's makes an estimated five million 188 00:12:57,200 --> 00:13:01,840 Speaker 1: dollars in annual cells from Reese's. Oh loan, the combo 189 00:13:01,920 --> 00:13:04,920 Speaker 1: peanut butter and chocolate is pretty American, and in the 190 00:13:05,000 --> 00:13:09,640 Speaker 1: United States, this combo is synonymous with Reese's. They don't 191 00:13:09,720 --> 00:13:13,120 Speaker 1: really have a competitor, at least, you'd be hard pressed 192 00:13:13,120 --> 00:13:19,840 Speaker 1: to think of the name of that competitor. Yeah, yeah, um. 193 00:13:19,880 --> 00:13:21,960 Speaker 1: The only thing I could think of was Trader Joe's 194 00:13:21,960 --> 00:13:25,240 Speaker 1: has those, sure, like they were really small though, but 195 00:13:25,280 --> 00:13:28,559 Speaker 1: those small dark chocolate peanut butter cups. Yeah, the only 196 00:13:28,600 --> 00:13:31,160 Speaker 1: thing I could think of. Yeah, there's a couple of 197 00:13:31,360 --> 00:13:36,160 Speaker 1: um of of candy brands that do like maybe like 198 00:13:36,200 --> 00:13:38,319 Speaker 1: a like a chocolate bar that has like a peanut 199 00:13:38,400 --> 00:13:41,160 Speaker 1: butter swirl in it, or um or or of course 200 00:13:41,160 --> 00:13:45,520 Speaker 1: candy bars that contain peanuts or um uh yeah. Yeah, 201 00:13:45,559 --> 00:13:48,760 Speaker 1: some some like what's that company, Justin's or something that 202 00:13:48,840 --> 00:13:52,680 Speaker 1: does the like the like organic e um candy stuff. Yeah, yeah, 203 00:13:52,679 --> 00:13:57,360 Speaker 1: they do a peanut butter cup. But yeah, yeah, um. 204 00:13:58,000 --> 00:14:03,400 Speaker 1: Reese's is hypothetically the most popular snack size Halloween market 205 00:14:03,960 --> 00:14:07,920 Speaker 1: candy brand. Like, so if you are giving out Reese's, 206 00:14:08,679 --> 00:14:14,360 Speaker 1: you're the favorite stop on the street. Oh, yes, you are, absolutely. 207 00:14:15,040 --> 00:14:16,760 Speaker 1: I had when I was a kid, I had it 208 00:14:16,800 --> 00:14:19,440 Speaker 1: all marked out. Like by the time I got to 209 00:14:20,160 --> 00:14:25,000 Speaker 1: middle school, I knew you want to go to That's 210 00:14:25,000 --> 00:14:28,440 Speaker 1: a tragedy when they moved, you know, like, no, my 211 00:14:28,600 --> 00:14:35,520 Speaker 1: King size butterfinger house. Wow, that's a that that's a 212 00:14:35,640 --> 00:14:43,160 Speaker 1: flex King size butterfinger house. Okay, Anyway, million American households 213 00:14:43,200 --> 00:14:49,320 Speaker 1: eat Reese's products at least once a year h one 214 00:14:49,400 --> 00:14:53,920 Speaker 1: intrepid redditor risted he scooped out all the peanut butter 215 00:14:54,560 --> 00:14:56,920 Speaker 1: of all the Reese's varieties he could get his hands 216 00:14:56,960 --> 00:14:59,520 Speaker 1: on and waded them to discover which products had more 217 00:14:59,560 --> 00:15:02,960 Speaker 1: peanut better. Uh, the egg and the heart are about tied. 218 00:15:03,120 --> 00:15:06,000 Speaker 1: And this is also available online if you want to 219 00:15:06,080 --> 00:15:08,240 Speaker 1: get the most peanut butter or the least. Maybe you 220 00:15:08,520 --> 00:15:13,040 Speaker 1: like that part the last for your book. This information 221 00:15:13,120 --> 00:15:18,120 Speaker 1: is available oh widely, yeah, yeah, oh yes, yes, es, yes, 222 00:15:18,920 --> 00:15:22,080 Speaker 1: something else. Uh, this this brand has going for it 223 00:15:22,160 --> 00:15:26,480 Speaker 1: is merchandizing. I know that somebody I own at least 224 00:15:26,520 --> 00:15:31,880 Speaker 1: one Reese's T shirt some kind of Reese's iron skillet. 225 00:15:31,920 --> 00:15:34,520 Speaker 1: And I know that that doesn't sound like it makes sense. 226 00:15:34,560 --> 00:15:36,720 Speaker 1: Maybe I'll take a picture of it, but it's the 227 00:15:36,800 --> 00:15:40,280 Speaker 1: thing that I own, all right, Yeah, oh that's right. Yeah. 228 00:15:40,280 --> 00:15:43,480 Speaker 1: And you you went to one time when we were 229 00:15:43,600 --> 00:15:48,400 Speaker 1: in New York. Uh, I had, I had, I was 230 00:15:48,480 --> 00:15:50,600 Speaker 1: having a lousy day and I like went back to 231 00:15:50,640 --> 00:15:54,000 Speaker 1: my hotel. Um, but but I just got this like 232 00:15:54,200 --> 00:15:57,200 Speaker 1: series of pictures from Annie and like a bunch of 233 00:15:57,240 --> 00:16:01,760 Speaker 1: them were in the Reese's section of the her She store. Yeah, 234 00:16:02,520 --> 00:16:07,280 Speaker 1: I was like, I better have my money. Again, I 235 00:16:07,360 --> 00:16:12,680 Speaker 1: have no no connection to the Reese's brand, but I 236 00:16:12,760 --> 00:16:16,120 Speaker 1: like to get salty about it anyway. Um they have. 237 00:16:16,360 --> 00:16:21,120 Speaker 1: Their Facebook page has twelve million followers, and those followers, 238 00:16:21,120 --> 00:16:25,000 Speaker 1: by the way, campaigned to create I Love Reese's Day, 239 00:16:25,080 --> 00:16:29,080 Speaker 1: which is now celebrated on eighteen of every year. I'm 240 00:16:29,080 --> 00:16:33,720 Speaker 1: gonna mark mccollundar. They've been in run DMC and the 241 00:16:33,760 --> 00:16:37,360 Speaker 1: Indigo Girls songs, They've been in Family Guy episodes. They 242 00:16:37,400 --> 00:16:43,320 Speaker 1: are there just loved in pop cultural people have a 243 00:16:43,400 --> 00:16:45,640 Speaker 1: passion for this candy in a way that not too 244 00:16:45,640 --> 00:16:49,040 Speaker 1: many other candies experience. Yeah. Yeah, not just you, other 245 00:16:49,160 --> 00:16:53,320 Speaker 1: people as well. Yes, I'm not alone in this. And 246 00:16:53,400 --> 00:16:56,440 Speaker 1: the history of how we got here is pretty fascinating. 247 00:16:56,520 --> 00:16:58,800 Speaker 1: Oh it is, um And we will get into that 248 00:16:58,880 --> 00:17:00,400 Speaker 1: after we get back from a quick break for a 249 00:17:00,400 --> 00:17:12,560 Speaker 1: word from our sponsor, and we're back. Thank you, sponsor, Yes, 250 00:17:12,600 --> 00:17:17,199 Speaker 1: thank you. So as early as nineteen o seven, Americans 251 00:17:17,200 --> 00:17:21,560 Speaker 1: goodbuye chocolate covered peanut butter confections. If you remember from 252 00:17:21,560 --> 00:17:26,080 Speaker 1: our Peanut Butter episode, peanut butter was marketed aggressively as 253 00:17:26,080 --> 00:17:29,119 Speaker 1: a health food. So this candy was at the intersection 254 00:17:29,200 --> 00:17:32,840 Speaker 1: of healthy and indulgent, which I do think is funny 255 00:17:32,920 --> 00:17:36,240 Speaker 1: that a child like me even was, well, at least 256 00:17:36,280 --> 00:17:40,720 Speaker 1: there's peanut butter in here. Yeah, yeah, um. But in 257 00:17:40,760 --> 00:17:46,840 Speaker 1: these early years this candy didn't ever really become super popular. Meanwhile, 258 00:17:47,440 --> 00:17:51,600 Speaker 1: years earlier, in nineteen o three, Milton Hershey, yes, that 259 00:17:51,640 --> 00:17:55,040 Speaker 1: one began building up the town of Hershey, Pennsylvania, and 260 00:17:55,119 --> 00:17:57,479 Speaker 1: the first chocolate factory of his went up in nineteen 261 00:17:57,480 --> 00:18:00,640 Speaker 1: o five. We've got to revisit this in another episode. 262 00:18:00,880 --> 00:18:03,880 Speaker 1: Oh yes, yes, I did not realize it went back 263 00:18:03,880 --> 00:18:09,480 Speaker 1: that far. M interesting Reese's Peanut Better Cups for the 264 00:18:09,520 --> 00:18:13,040 Speaker 1: invention of Harry Burnett Reese or HB. Reese. He was 265 00:18:13,080 --> 00:18:15,640 Speaker 1: born on a farm in Pennsylvania in eighteen seventy four 266 00:18:15,760 --> 00:18:19,440 Speaker 1: or maybe eighteen seventy nine. I saw some conflicting dates, 267 00:18:20,200 --> 00:18:23,879 Speaker 1: but anyway, around that time. In nineteen hundred, he married 268 00:18:23,960 --> 00:18:27,800 Speaker 1: Blanche Edna Hyson and went on to have sixteen children, 269 00:18:28,000 --> 00:18:33,760 Speaker 1: who yeah, half boys, half girls, thirteen made it to adulthood. 270 00:18:34,680 --> 00:18:38,880 Speaker 1: Because of this, HB. Reese wasn't in the most secure 271 00:18:38,960 --> 00:18:41,560 Speaker 1: financial position by nineteen o three, and he took on 272 00:18:41,640 --> 00:18:44,520 Speaker 1: a whole host of jobs in several states. From book 273 00:18:44,600 --> 00:18:48,439 Speaker 1: during to factory work to fishing operations. He returned to 274 00:18:48,480 --> 00:18:51,199 Speaker 1: farming in nineteen twelve, moving his family around Pennsylvania a 275 00:18:51,200 --> 00:18:55,520 Speaker 1: few times. Jumped to nineteen sixteen or nineteen seventeen, and 276 00:18:55,600 --> 00:18:58,080 Speaker 1: Reese stumbles on an ad to work at a dairy 277 00:18:58,080 --> 00:19:04,000 Speaker 1: farm in Pennsylvania owned by one Milton s Hers. He 278 00:19:04,040 --> 00:19:07,119 Speaker 1: took the job and spent several years working on the 279 00:19:07,200 --> 00:19:09,960 Speaker 1: dairy farm. He was promoted, but the site he was 280 00:19:10,000 --> 00:19:14,359 Speaker 1: promoted to shut down to save money, so another I 281 00:19:14,440 --> 00:19:17,399 Speaker 1: was like, well, surely this is it. Nope, nope. He 282 00:19:18,200 --> 00:19:23,480 Speaker 1: keep back. Through this, Reese grew interested in making his 283 00:19:23,520 --> 00:19:26,399 Speaker 1: own chocolates though, and making some extra money on the side, 284 00:19:26,920 --> 00:19:29,119 Speaker 1: so he got to work in his basement, using fresh 285 00:19:29,200 --> 00:19:32,320 Speaker 1: ingredients alongside some her She's chocolate to make chocolates that 286 00:19:32,400 --> 00:19:36,560 Speaker 1: he named after his children. He sold chocolate covered almonds 287 00:19:36,680 --> 00:19:39,760 Speaker 1: and raisins, but he had to abandon this venture due 288 00:19:39,800 --> 00:19:43,240 Speaker 1: to lagging sales. The family moved a few more times 289 00:19:43,280 --> 00:19:46,440 Speaker 1: and Reese took on more odd jobs, sometimes several at 290 00:19:46,440 --> 00:19:51,480 Speaker 1: wants to support his family. They returned to Hers, Pennsylvania 291 00:19:51,520 --> 00:19:54,520 Speaker 1: in and he got a job working in the shipping 292 00:19:54,560 --> 00:19:58,159 Speaker 1: room of the her She's chocolate factory and seeing the 293 00:19:58,200 --> 00:20:02,119 Speaker 1: amount of chocolate her she sold rekindled his interest in 294 00:20:02,240 --> 00:20:05,840 Speaker 1: making a living off of candy. On top of the 295 00:20:05,880 --> 00:20:09,240 Speaker 1: chocolate covered almonds and raisins, he also started producing mints, 296 00:20:09,240 --> 00:20:12,280 Speaker 1: hard candies, and an invention he called the Lizzie Bar 297 00:20:12,359 --> 00:20:15,520 Speaker 1: after one of his children, a coconut caramel candy covered 298 00:20:15,560 --> 00:20:19,000 Speaker 1: in chocolate, and his little side gigs selling candy to 299 00:20:19,040 --> 00:20:22,840 Speaker 1: local markets was more successful than he thought, successful enough 300 00:20:22,880 --> 00:20:25,720 Speaker 1: that he was able to start his own business in 301 00:20:25,760 --> 00:20:31,440 Speaker 1: the nineteen twenties. The HB. Reese Candy Company story goes 302 00:20:31,520 --> 00:20:35,040 Speaker 1: Hershey allowed him to quit with the quote handshake promise 303 00:20:35,560 --> 00:20:39,560 Speaker 1: that Reese would only buy chocolate from Hershey's, and he did. 304 00:20:39,840 --> 00:20:44,080 Speaker 1: He continued doing that. He did yeah. Over the years, 305 00:20:44,240 --> 00:20:47,760 Speaker 1: Reese's sales increased and his operations expanded until he built 306 00:20:47,760 --> 00:20:54,159 Speaker 1: a factory in nine Then, in n Reese introduced what 307 00:20:54,240 --> 00:20:57,879 Speaker 1: he called Peanut Butter Cups are Penny cups, a candy 308 00:20:57,920 --> 00:21:05,240 Speaker 1: combining chocolate and peanut butter. According to Candy Lore, Reese 309 00:21:05,240 --> 00:21:08,520 Speaker 1: got the idea after speaking with the sales rip who 310 00:21:08,560 --> 00:21:11,200 Speaker 1: informed him that he could never keep peanut butter cups 311 00:21:11,200 --> 00:21:14,360 Speaker 1: and stock and requested that Reese makes some of these 312 00:21:14,359 --> 00:21:17,439 Speaker 1: peanut butter cups. In their original form, these cups were 313 00:21:17,440 --> 00:21:20,320 Speaker 1: fairly simple, um peanut butter rolled up into a ball 314 00:21:20,400 --> 00:21:23,400 Speaker 1: and then dipped in chocolate. But even though they were 315 00:21:23,440 --> 00:21:26,480 Speaker 1: simple the recipe, it took him a minute to arrive 316 00:21:26,520 --> 00:21:29,679 Speaker 1: at it. Reese purchased a fifty pound canister of peanut 317 00:21:29,680 --> 00:21:33,560 Speaker 1: butter after that conversation with the sales rep and started experimenting. 318 00:21:34,359 --> 00:21:37,200 Speaker 1: And these these candies were hard to mass produce um 319 00:21:37,280 --> 00:21:40,440 Speaker 1: or even just produce a significant number. So he pivoted 320 00:21:40,480 --> 00:21:43,720 Speaker 1: two cups as opposed to chocolate covered balls of peanut butter, 321 00:21:43,920 --> 00:21:46,840 Speaker 1: and he started to make his own peanut butter, roasting 322 00:21:46,880 --> 00:21:49,840 Speaker 1: the peanuts until they were practically burnt. The family legend 323 00:21:49,840 --> 00:21:53,800 Speaker 1: claims that this this roasted taste is the key to 324 00:21:54,119 --> 00:21:59,040 Speaker 1: Reese's peanut butter cup m Ah and yeah um, those 325 00:21:58,880 --> 00:22:01,520 Speaker 1: those balls would have had to have been um individually 326 00:22:01,840 --> 00:22:05,600 Speaker 1: hand dipped, which which right is a time consuming process. 327 00:22:05,680 --> 00:22:07,880 Speaker 1: But with the but with the cups, you just pour 328 00:22:07,920 --> 00:22:10,360 Speaker 1: in a layer of chocolate, let it set a little bit, 329 00:22:10,440 --> 00:22:13,359 Speaker 1: pour in the peanut butter and let that set, and 330 00:22:13,400 --> 00:22:16,720 Speaker 1: then pour in a third layer of chocolate. Relatively easy. 331 00:22:17,640 --> 00:22:22,639 Speaker 1: There you go, and people loved them. Oh yeah, yeah, 332 00:22:22,760 --> 00:22:25,200 Speaker 1: to the point Reese could sell boxes wing in at 333 00:22:25,600 --> 00:22:29,360 Speaker 1: five pounds to stores often included it with an assortment 334 00:22:29,400 --> 00:22:33,520 Speaker 1: of other candies, but still large part of them were 335 00:22:33,600 --> 00:22:36,639 Speaker 1: these these Reese's peanut butter cups. He was able to 336 00:22:36,720 --> 00:22:39,119 Speaker 1: leave his job at her She and focus entirely on 337 00:22:39,200 --> 00:22:42,400 Speaker 1: his company, constructing a one hundred thousand square foot factory 338 00:22:42,760 --> 00:22:49,399 Speaker 1: on Hershey, Pennsylvania's Chocolate Lane, which again I got more 339 00:22:49,440 --> 00:22:52,880 Speaker 1: about this. Oh yeah, I've never been despite having lived 340 00:22:52,880 --> 00:22:56,200 Speaker 1: in Pennsylvania. I as soon as things opened back up again. 341 00:22:56,240 --> 00:23:00,760 Speaker 1: This is definitely a field trip destination. Yes, yes, and uh. 342 00:23:00,800 --> 00:23:03,240 Speaker 1: This factory that he constructed turned out all kinds of 343 00:23:03,280 --> 00:23:06,400 Speaker 1: candies and confections, and as a part of his marketing, 344 00:23:06,480 --> 00:23:08,760 Speaker 1: he would set up tables in the windows of department 345 00:23:08,800 --> 00:23:12,720 Speaker 1: stores where people could watch girls coating these candies and 346 00:23:12,760 --> 00:23:16,440 Speaker 1: then try a sample, which that's how you get them, 347 00:23:16,760 --> 00:23:20,280 Speaker 1: That's how you get them. The Great Depression did make 348 00:23:20,320 --> 00:23:23,400 Speaker 1: things difficult, surprise, surprise, and when it was too hot 349 00:23:23,440 --> 00:23:27,160 Speaker 1: to make candy in the summer, Reese farmed and canned vegetables, 350 00:23:27,160 --> 00:23:31,879 Speaker 1: eventually setting up his own cannary business. But once the 351 00:23:31,880 --> 00:23:34,440 Speaker 1: Great Depression came to an end, the company's success grew, 352 00:23:34,640 --> 00:23:38,280 Speaker 1: and the most popular product by far were the peanut 353 00:23:38,320 --> 00:23:42,320 Speaker 1: butter cups. By five, the cups could be purchased separately 354 00:23:42,440 --> 00:23:44,760 Speaker 1: five cents a pop, candy or legend says that was 355 00:23:44,800 --> 00:23:48,000 Speaker 1: also a sales rep asking for that um. Consumers could 356 00:23:48,040 --> 00:23:52,080 Speaker 1: buy them in various sizes too. Also around this time, 357 00:23:52,520 --> 00:23:55,640 Speaker 1: Reese built a fishing lodge in Maryland that was open 358 00:23:55,680 --> 00:23:58,000 Speaker 1: to all employees for a dollar a day, a price 359 00:23:58,080 --> 00:24:04,000 Speaker 1: that also included all meal. It's nice. Yeah. Things changed 360 00:24:04,119 --> 00:24:08,480 Speaker 1: with World War Two due to scarcities of ingredients, UM, 361 00:24:08,560 --> 00:24:11,200 Speaker 1: Reese made the fateful decision to focus on his most 362 00:24:11,240 --> 00:24:15,040 Speaker 1: popular product, Reese's Peanut Butter Cups. And this was the 363 00:24:15,160 --> 00:24:19,040 Speaker 1: right call financially. Oh yeah, yeah, um yeah it was. 364 00:24:19,440 --> 00:24:22,399 Speaker 1: It was really lucky. I guess that that that peanut 365 00:24:22,400 --> 00:24:25,000 Speaker 1: butter was not as affected by rationing as some of 366 00:24:25,000 --> 00:24:27,960 Speaker 1: those other ingredients. So so, in addition to being the 367 00:24:28,000 --> 00:24:31,480 Speaker 1: most popular, it was also, um perhaps not as difficult 368 00:24:31,520 --> 00:24:34,160 Speaker 1: to make as something that has a higher chocolate content, 369 00:24:34,280 --> 00:24:38,440 Speaker 1: which was a little bit more difficult. So yeah, and 370 00:24:39,320 --> 00:24:42,399 Speaker 1: as other folks tried to imitate the Peter buttercups. As 371 00:24:42,400 --> 00:24:47,639 Speaker 1: other companies entrepreneurs tried to get in on this, Reese 372 00:24:47,640 --> 00:24:52,960 Speaker 1: would send these threatening letters to drugstore owners declaring that 373 00:24:53,040 --> 00:24:57,560 Speaker 1: he owned the trademark of quote peanut butter cups. However, 374 00:24:57,840 --> 00:25:00,600 Speaker 1: one of Reese's competitors or potential competit there's filed a 375 00:25:00,680 --> 00:25:04,399 Speaker 1: lawsuit putting an end to these threatening letters that Reese 376 00:25:04,400 --> 00:25:09,720 Speaker 1: would send out. Um. He did die from an abrupt 377 00:25:09,760 --> 00:25:12,520 Speaker 1: heart attack in nineteen fifty six. As the company's success 378 00:25:12,520 --> 00:25:16,359 Speaker 1: and popularity was still on the rise, six of Reese's 379 00:25:16,480 --> 00:25:19,120 Speaker 1: sons came together and decided to sell the company. After 380 00:25:19,280 --> 00:25:21,600 Speaker 1: much argument. It sounds like some of them really didn't 381 00:25:21,640 --> 00:25:24,120 Speaker 1: want to sell, some of them really did. No one 382 00:25:24,119 --> 00:25:26,720 Speaker 1: could really agree on how much it was worth. But 383 00:25:26,960 --> 00:25:31,280 Speaker 1: sell they did, to the original inspiration, the Hershey's Chocolate Company, 384 00:25:31,359 --> 00:25:35,800 Speaker 1: seven years after their father's death. Um. They sold it 385 00:25:35,840 --> 00:25:39,240 Speaker 1: for twenty three point five million dollars and a five 386 00:25:39,400 --> 00:25:45,359 Speaker 1: percent share of the Hershey Company for the Reese's children. Yes, because, 387 00:25:45,400 --> 00:25:48,639 Speaker 1: according to Business Insider Today, that is quote worth about 388 00:25:48,640 --> 00:25:52,760 Speaker 1: twenty billion, five percent of which is one billion dollars. 389 00:25:53,960 --> 00:26:02,240 Speaker 1: What okay? Cool? Okay cool? Indeed, I wish I was right. 390 00:26:02,960 --> 00:26:09,480 Speaker 1: Oh yeah. In ninety two, pop artist Roy Lichtenstein painted 391 00:26:09,560 --> 00:26:14,440 Speaker 1: an image of peanut butter cup UM in by nine 392 00:26:14,760 --> 00:26:17,840 Speaker 1: six peanut butter cups for her She's best selling candy 393 00:26:17,920 --> 00:26:22,280 Speaker 1: at three hundred million cups a year. The first national 394 00:26:22,320 --> 00:26:26,680 Speaker 1: ad campaign for Reesus launched a year later in nineteen seventy. Apparently, 395 00:26:27,359 --> 00:26:30,639 Speaker 1: this ad campaign really went to work convincing consumers that 396 00:26:30,720 --> 00:26:34,840 Speaker 1: these two flavors tasted good together, even though people were 397 00:26:34,880 --> 00:26:38,280 Speaker 1: already into it, and it was the two great taste campaign, 398 00:26:38,440 --> 00:26:42,200 Speaker 1: which I believe I've seen even though I've somehow missed 399 00:26:42,200 --> 00:26:46,040 Speaker 1: a lot of these pop culture like commercials that people 400 00:26:46,080 --> 00:26:50,080 Speaker 1: all seem to know I knew about this. UM sales 401 00:26:50,160 --> 00:26:52,560 Speaker 1: increased so much after this ad campaign that her she 402 00:26:52,680 --> 00:26:55,800 Speaker 1: thought there had been an encounting error. They thought there 403 00:26:55,840 --> 00:26:59,359 Speaker 1: was an error in their books. That's great, I know, 404 00:27:00,359 --> 00:27:03,919 Speaker 1: I know. And they were They were really just like 405 00:27:03,920 --> 00:27:07,600 Speaker 1: like cute, kitchy commercials. They they had UM there. There 406 00:27:07,600 --> 00:27:10,320 Speaker 1: were a bunch of a collision themed ones where they 407 00:27:10,320 --> 00:27:13,359 Speaker 1: would have two different people walking down the street, like 408 00:27:13,400 --> 00:27:15,119 Speaker 1: one would be like, oh man, I love my peanut 409 00:27:15,160 --> 00:27:16,679 Speaker 1: butter and the other would be like, oh, man, I 410 00:27:16,720 --> 00:27:18,880 Speaker 1: love my chocolate. And then they would smack right into 411 00:27:18,960 --> 00:27:21,600 Speaker 1: each other and you're like, oh, you got peanut butter 412 00:27:21,640 --> 00:27:23,880 Speaker 1: and a chocolate. You got chocolate and a peanut butter. 413 00:27:24,119 --> 00:27:25,760 Speaker 1: And then it would be like, oh, man, we're best 414 00:27:25,760 --> 00:27:28,960 Speaker 1: friends now. Um, so it was, it was, it was 415 00:27:29,040 --> 00:27:32,640 Speaker 1: kind of cute. Um those ran um for for over 416 00:27:32,680 --> 00:27:36,040 Speaker 1: a decade and then um, in the late eighties Reese's 417 00:27:36,080 --> 00:27:39,000 Speaker 1: debut there, um, how do you eat a Reese's campaign 418 00:27:39,520 --> 00:27:42,400 Speaker 1: again with with just these these kind of cute sort 419 00:27:42,440 --> 00:27:45,600 Speaker 1: of kitchy things where um, where they would have different 420 00:27:45,640 --> 00:27:48,879 Speaker 1: people from from all walks of life showing how like 421 00:27:48,920 --> 00:27:51,120 Speaker 1: the silly ways in which they ate a Reese's peanut 422 00:27:51,160 --> 00:27:55,560 Speaker 1: butter cup and it I don't know, like psychologically, it's fascinating, 423 00:27:55,680 --> 00:28:01,280 Speaker 1: just really good, really good advertising. And this is what 424 00:28:01,640 --> 00:28:05,400 Speaker 1: if anyone's seeing the Family Guy episode is or hasn't, 425 00:28:05,600 --> 00:28:07,439 Speaker 1: this is what they're making fun of. And when I 426 00:28:07,480 --> 00:28:10,080 Speaker 1: remember where like the cop, it's like a cop and 427 00:28:10,200 --> 00:28:13,760 Speaker 1: some other car collide and it's a much deadlier outcome 428 00:28:13,920 --> 00:28:19,119 Speaker 1: to this collision campaign. But and there's there's a really 429 00:28:19,280 --> 00:28:23,320 Speaker 1: interesting article on Atlas obscuritya about this because they were 430 00:28:23,320 --> 00:28:27,359 Speaker 1: looking into why was Hershey's acting as if people didn't 431 00:28:27,400 --> 00:28:29,479 Speaker 1: like peanut butter cups when they clearly did and they 432 00:28:29,520 --> 00:28:31,760 Speaker 1: knew about them, and it was sort of to put 433 00:28:31,800 --> 00:28:36,719 Speaker 1: their mark their name on. Yeah. Yeah, yeah that that 434 00:28:36,720 --> 00:28:41,680 Speaker 1: that that that flavor combination is there's so right right, 435 00:28:41,760 --> 00:28:45,440 Speaker 1: So yeah, if you're interested in in advertising psychology, yeah, 436 00:28:45,640 --> 00:28:47,760 Speaker 1: you can go check that article out. Is really interesting. 437 00:28:48,800 --> 00:28:51,720 Speaker 1: Reese's Pieces, which is one of my nicknames, was that 438 00:28:51,800 --> 00:28:55,560 Speaker 1: they were invented in after they appeared in the hit 439 00:28:56,880 --> 00:29:02,320 Speaker 1: movie et sales went up by ste percent. Oh uh. 440 00:29:02,400 --> 00:29:07,040 Speaker 1: And this this is a very a relatively early example 441 00:29:07,080 --> 00:29:11,480 Speaker 1: of a very successful product campaign showing a product within 442 00:29:11,600 --> 00:29:15,640 Speaker 1: a major motion picture. Um. But but Reese's spent six 443 00:29:15,680 --> 00:29:19,520 Speaker 1: weeks and a million bucks promoting this film and in 444 00:29:19,560 --> 00:29:25,640 Speaker 1: return for exclusive confectionery promotion surrounding the film, which is 445 00:29:25,640 --> 00:29:27,680 Speaker 1: a really hilarious sentence. But but but but that kind of 446 00:29:27,720 --> 00:29:29,880 Speaker 1: thing does does matter, like you know, like like like 447 00:29:29,960 --> 00:29:33,640 Speaker 1: Hershey's brand really locked that in and that was it 448 00:29:33,720 --> 00:29:37,040 Speaker 1: was a big deal. They hadn't even read the whole 449 00:29:37,120 --> 00:29:40,760 Speaker 1: script or seen pretty much any of the film when 450 00:29:40,760 --> 00:29:43,360 Speaker 1: they signed this deal. By the way, they had been 451 00:29:43,400 --> 00:29:45,960 Speaker 1: sent a t shirt that had a picture of Et 452 00:29:46,160 --> 00:29:49,000 Speaker 1: and Elliott on it, and they thought that Et was 453 00:29:49,120 --> 00:29:52,520 Speaker 1: ugly and that that's like like kind of all they 454 00:29:52,560 --> 00:29:56,640 Speaker 1: knew about the movie, Like, yeah, they're like alien's ugly. 455 00:29:56,680 --> 00:30:00,920 Speaker 1: Let's take a big gamble in a pair. Really apparently, 456 00:30:01,000 --> 00:30:04,880 Speaker 1: they they they screened, they had a special screening of 457 00:30:04,920 --> 00:30:08,520 Speaker 1: the film for Reese's employees, um like the week that 458 00:30:08,560 --> 00:30:12,680 Speaker 1: it came out, and and everybody just loved it and 459 00:30:12,720 --> 00:30:15,920 Speaker 1: there was like huge applause at the end, and like 460 00:30:15,960 --> 00:30:18,520 Speaker 1: the guy who had said that Et was ugly was like, no, 461 00:30:18,760 --> 00:30:25,840 Speaker 1: he's beautiful, and it's it's really it's really sweet. There is, 462 00:30:25,880 --> 00:30:30,120 Speaker 1: by the way, um um a Hershey's archives dot org, 463 00:30:30,560 --> 00:30:33,680 Speaker 1: a wonderful website that has a lot of orally told 464 00:30:33,880 --> 00:30:39,600 Speaker 1: tales um often often transcribed rather than posted up in 465 00:30:39,720 --> 00:30:42,960 Speaker 1: UM in like audio format, but but it's got it's 466 00:30:42,960 --> 00:30:45,640 Speaker 1: got some beautiful stories up there. If you're a history 467 00:30:45,720 --> 00:30:50,720 Speaker 1: nerd or a candy nerd, or maybe both, check it out. Yeah. 468 00:30:51,160 --> 00:30:53,520 Speaker 1: Now I'm curious when Eminem's came because emin ms is 469 00:30:53,560 --> 00:30:56,760 Speaker 1: owned by Hershees as well. Now Mars Mars they're owned 470 00:30:56,760 --> 00:30:59,320 Speaker 1: by Okay, that makes for short sense because I was 471 00:30:59,320 --> 00:31:03,400 Speaker 1: like I know in an MS was offered first and 472 00:31:03,440 --> 00:31:05,560 Speaker 1: then they turned it down and Reese's took it. Okay, 473 00:31:05,560 --> 00:31:10,120 Speaker 1: that makes that makes more sense. Also, I only just 474 00:31:10,200 --> 00:31:14,400 Speaker 1: saw ET two or three years ago, four years ago 475 00:31:14,640 --> 00:31:16,880 Speaker 1: because I was so afraid of aliens as a child. 476 00:31:17,520 --> 00:31:20,520 Speaker 1: I watched the first like five minutes and was like, nope, 477 00:31:20,880 --> 00:31:24,360 Speaker 1: ever again. And then I wrote the ride at Universal 478 00:31:24,640 --> 00:31:26,160 Speaker 1: and I was like, Okay, maybe I need to see 479 00:31:26,200 --> 00:31:30,120 Speaker 1: this movie. The ride is notoriously nothing like the movie, 480 00:31:30,160 --> 00:31:35,280 Speaker 1: by the way, Um yeah, it's not. That's accurate. It's uh, 481 00:31:35,360 --> 00:31:40,160 Speaker 1: it's real trippy. Um. It is hilarious precisely the way 482 00:31:40,160 --> 00:31:42,720 Speaker 1: that the movie is not. But the movie is kind 483 00:31:42,720 --> 00:31:45,600 Speaker 1: of scary, Like I remember being pretty frightened of certain 484 00:31:45,640 --> 00:31:48,239 Speaker 1: scenes in that in that movie when I was a kid. Um. 485 00:31:48,640 --> 00:31:54,600 Speaker 1: But yeah, yeah, I'm glad that you finally checked it out. 486 00:31:55,760 --> 00:31:58,320 Speaker 1: Yeah yeah. And the Reese's piece of sen I was 487 00:31:58,360 --> 00:32:00,240 Speaker 1: so culturally relevant even though I hadn't seen it, I 488 00:32:00,320 --> 00:32:05,640 Speaker 1: knew I knew that scene. Oh sure, yeah, um uh 489 00:32:05,800 --> 00:32:08,640 Speaker 1: skipping head a little bit. Um in two thousand eight, 490 00:32:08,880 --> 00:32:12,320 Speaker 1: Uh that that wouldn't be there their only movie tie 491 00:32:12,360 --> 00:32:15,720 Speaker 1: and in two Reess made a Batman logo cup for 492 00:32:15,800 --> 00:32:21,720 Speaker 1: release with the Dark Knight, which I appreciate. They're like, 493 00:32:21,720 --> 00:32:25,160 Speaker 1: oh yeah, gritty reboot and Reese's Peanut buttercups shaped like 494 00:32:25,200 --> 00:32:31,760 Speaker 1: the bat. Yeah. I can imagine Batman like sad sitting 495 00:32:31,760 --> 00:32:35,600 Speaker 1: in a dark corner and moonlight just casting his shadow, 496 00:32:36,520 --> 00:32:42,360 Speaker 1: chewing on a bat logo Reese's cup. Oh you know that, 497 00:32:42,360 --> 00:32:46,080 Speaker 1: I try to anything again. Yeah, Alfred stocks those for 498 00:32:46,240 --> 00:32:53,800 Speaker 1: him for sure. Absolute. Um. That same year, in two eight, 499 00:32:53,960 --> 00:32:57,840 Speaker 1: UM HB. Reese's grandson, one of his grandsons, Andrew R. Reese, 500 00:32:58,040 --> 00:33:00,720 Speaker 1: published a book called Reese's Peanut but Our Cups The 501 00:33:00,880 --> 00:33:05,720 Speaker 1: Untold Story. I don't think it's this dires I just 502 00:33:05,840 --> 00:33:09,719 Speaker 1: made it sound. Um, it's probably real sweet. Um, I'm 503 00:33:09,800 --> 00:33:14,880 Speaker 1: not intended anyway. Um. As of Reese's cups were still 504 00:33:14,880 --> 00:33:18,000 Speaker 1: a relatively new product in the Japanese market outside of 505 00:33:18,000 --> 00:33:20,800 Speaker 1: the United States. They're they're pretty hard to find there 506 00:33:20,840 --> 00:33:24,800 Speaker 1: have been traditionally, partially because, as we talk about in 507 00:33:24,800 --> 00:33:27,320 Speaker 1: our Peanut Butter episode, peanut butter isn't really a thing 508 00:33:28,440 --> 00:33:31,680 Speaker 1: very much outside of the United States. Um. And so 509 00:33:32,200 --> 00:33:35,440 Speaker 1: they were this relatively new product in the Japanese market, 510 00:33:35,680 --> 00:33:39,320 Speaker 1: and they were a phenomenon. They were out selling many 511 00:33:39,440 --> 00:33:45,600 Speaker 1: kit cats in like big box stores, which is wild. Yeah, 512 00:33:45,800 --> 00:33:49,400 Speaker 1: oh yeah, and I know there's um there's a handful 513 00:33:49,400 --> 00:33:52,040 Speaker 1: of celebrity videos of celebrities from different countries in the 514 00:33:52,080 --> 00:33:57,320 Speaker 1: United States trying Reese's cups for the first time. UM. 515 00:33:57,400 --> 00:34:04,120 Speaker 1: So yeah, I find so interesting. Apparently in in New 516 00:34:04,200 --> 00:34:07,760 Speaker 1: York City, Reese has built a big orange machine called 517 00:34:07,760 --> 00:34:11,759 Speaker 1: the Reese's Halloween Candy Converter Machine, which they debuted in 518 00:34:11,760 --> 00:34:14,920 Speaker 1: a parade where people could drop off their unwanted Halloween 519 00:34:14,960 --> 00:34:20,000 Speaker 1: candy in exchange for Reese's um In five hours, the 520 00:34:20,080 --> 00:34:25,279 Speaker 1: machine spat out ten thousand ress. I mean, we all 521 00:34:25,320 --> 00:34:27,720 Speaker 1: know you've all got that candy you don't want to share. 522 00:34:28,360 --> 00:34:31,600 Speaker 1: I talked as though I still chook or treat, you know, 523 00:34:31,840 --> 00:34:36,040 Speaker 1: I still come into contact with candy during Halloween. Yeah, 524 00:34:36,120 --> 00:34:40,600 Speaker 1: huh wow, that is that's that's great. That is snarky 525 00:34:40,640 --> 00:34:44,279 Speaker 1: and I love it. Um, I know, uh yeah, I 526 00:34:44,280 --> 00:34:47,080 Speaker 1: don't know. Later that season, they put out a Reese's 527 00:34:47,160 --> 00:34:51,759 Speaker 1: Advent calendar for the first time. UM. You know what, Oh, 528 00:34:51,800 --> 00:34:55,640 Speaker 1: that's interesting. I was trying to find like, I wanted 529 00:34:55,680 --> 00:34:57,719 Speaker 1: to learn more about the packaging because I feel like 530 00:34:57,719 --> 00:35:01,880 Speaker 1: the packaging is really iconic. Um, and I didn't stumble 531 00:35:01,920 --> 00:35:04,760 Speaker 1: across it. I'm sure it exists, but I was wondering 532 00:35:04,800 --> 00:35:09,040 Speaker 1: if perhaps this maybe the orange color and Halloween that's 533 00:35:09,040 --> 00:35:12,440 Speaker 1: one of the ways it became. So I don't know, 534 00:35:12,880 --> 00:35:15,440 Speaker 1: I just was thinking about that. Yeah, yeah, I know 535 00:35:15,520 --> 00:35:17,560 Speaker 1: that that that makes that makes total sense. It's already 536 00:35:17,600 --> 00:35:20,200 Speaker 1: it's already on brand for Halloween, so you know, why 537 00:35:20,200 --> 00:35:25,720 Speaker 1: not m hm m hm huh uh yeah. Um. Speaking 538 00:35:25,800 --> 00:35:30,360 Speaker 1: of color, I suppose um that this year Reese's debut 539 00:35:30,640 --> 00:35:37,120 Speaker 1: their first not either white or brown cup. Um, they 540 00:35:37,160 --> 00:35:39,960 Speaker 1: have a they have a frankin cup with a with 541 00:35:40,040 --> 00:35:50,880 Speaker 1: a green bottom. Yeah, okay, sure, kick cup. That's fun, 542 00:35:52,440 --> 00:35:55,880 Speaker 1: always mixing things up. The hell with it? Hell with it? 543 00:35:55,880 --> 00:36:04,240 Speaker 1: It's I couldn't have said itself. You uh huh hard agree, 544 00:36:05,840 --> 00:36:11,000 Speaker 1: hard agree. Well, here's hoping that anyone listening out there 545 00:36:11,360 --> 00:36:13,719 Speaker 1: finds a safe way to celebrate Aloween. And if you 546 00:36:13,760 --> 00:36:16,239 Speaker 1: want races, and I hope that you find them in 547 00:36:16,280 --> 00:36:21,960 Speaker 1: your in your future indeed, oh completely um and I uh, 548 00:36:22,120 --> 00:36:24,240 Speaker 1: I guess that is what we have to say about 549 00:36:24,440 --> 00:36:28,240 Speaker 1: ess today. Um, but we we do have some listener 550 00:36:28,280 --> 00:36:31,440 Speaker 1: mail for you we do, but first we have one 551 00:36:31,480 --> 00:36:42,239 Speaker 1: more quick break for a word from our sponsor, and 552 00:36:42,320 --> 00:36:45,839 Speaker 1: we're back. Thank you sponsoring, Yes, thank you. We're back 553 00:36:45,880 --> 00:36:59,520 Speaker 1: with How did that sound get synonymous with being haunted 554 00:36:59,600 --> 00:37:05,200 Speaker 1: by go right? It doesn't seem like a very ghostly sound. 555 00:37:06,120 --> 00:37:07,920 Speaker 1: I guess I don't know. I guess I don't have 556 00:37:08,000 --> 00:37:12,840 Speaker 1: any practical experience with the matter. Uh m hmm. That's 557 00:37:13,239 --> 00:37:19,800 Speaker 1: that's research for another day, in another post, another podcast. Yeah, 558 00:37:19,920 --> 00:37:21,400 Speaker 1: I'd like to know. I'd like to get to the 559 00:37:21,440 --> 00:37:27,359 Speaker 1: bottom of that, Michael wrote, just dropping you a line 560 00:37:27,360 --> 00:37:29,960 Speaker 1: to let you know how much you'd enjoy october Fest 561 00:37:30,000 --> 00:37:33,239 Speaker 1: in Munich. It can't be understated how much of a 562 00:37:33,320 --> 00:37:35,320 Speaker 1: good time it is. Me and my wife went in 563 00:37:35,400 --> 00:37:37,399 Speaker 1: twelve and we often talked about getting in a group 564 00:37:37,400 --> 00:37:40,360 Speaker 1: together to go back. Definitely do an episode on the 565 00:37:40,360 --> 00:37:44,439 Speaker 1: festival itself. From the gigantic subterranean beer tanks to keep 566 00:37:44,520 --> 00:37:47,760 Speaker 1: beer flowing and cold. To the other end, I'd argue, 567 00:37:47,760 --> 00:37:50,000 Speaker 1: there's no system in the world that moves liquid at 568 00:37:50,040 --> 00:37:55,600 Speaker 1: this volume as efficiently as Octoberfest, and it's all table service. 569 00:37:56,120 --> 00:37:58,600 Speaker 1: There's no three deep shoving at a bar trying to 570 00:37:58,640 --> 00:38:02,480 Speaker 1: get a bartender's attention. There's better service packed back to 571 00:38:02,560 --> 00:38:05,280 Speaker 1: back with six million strangers who are now your friends, 572 00:38:05,640 --> 00:38:09,560 Speaker 1: serving seven million beers than there is an average American bar. 573 00:38:10,640 --> 00:38:13,640 Speaker 1: Though they do only serve one beer in leaders, they 574 00:38:13,680 --> 00:38:16,160 Speaker 1: will mix it half and half with lemonade and sprite 575 00:38:16,320 --> 00:38:19,520 Speaker 1: for a rattler for you. Oh and the tents are 576 00:38:19,560 --> 00:38:22,160 Speaker 1: taken down each year and put back up. And the food, 577 00:38:22,560 --> 00:38:26,400 Speaker 1: the pretzels, the roasted macadamia nuts, and half of october 578 00:38:26,480 --> 00:38:29,799 Speaker 1: Fest is a carnival. Don't forget the parade to start, 579 00:38:29,840 --> 00:38:33,120 Speaker 1: which I think replaces the horse racing horse drawn carts 580 00:38:33,120 --> 00:38:35,520 Speaker 1: of barrels of beer with festival goers on the back 581 00:38:35,520 --> 00:38:38,320 Speaker 1: of it drinking already. You can't get a beer yourself 582 00:38:38,400 --> 00:38:42,040 Speaker 1: until the initial tap at ten am. You folks would 583 00:38:42,080 --> 00:38:44,520 Speaker 1: love all this stuff. It's such a grand celebration of 584 00:38:44,560 --> 00:38:50,560 Speaker 1: beer and life and just celebration. Oh I'm in, I 585 00:38:50,600 --> 00:38:57,440 Speaker 1: am in most table service. Oh yeah, yeah, I yeah, 586 00:38:57,960 --> 00:39:00,480 Speaker 1: that's wild. That's great. And I I want to know 587 00:39:00,480 --> 00:39:06,600 Speaker 1: about these tanks, all of this. I am so intrigued by. Yes, 588 00:39:06,800 --> 00:39:10,000 Speaker 1: more delicious research to be done. Um uh oh. And 589 00:39:10,000 --> 00:39:12,319 Speaker 1: I was just thinking about the ghost noise, and I 590 00:39:12,360 --> 00:39:16,400 Speaker 1: wonder if if if it became synonymous if that who 591 00:39:16,400 --> 00:39:19,440 Speaker 1: became synonymous with ghosts due to the use of Fairman's 592 00:39:20,080 --> 00:39:26,399 Speaker 1: and um in early like radio dramas. Maybe yeah, but 593 00:39:26,400 --> 00:39:28,839 Speaker 1: but but if so, like what like who decided that 594 00:39:28,840 --> 00:39:34,759 Speaker 1: that's clearly the best ghost noise? Anyway? I hope this 595 00:39:34,800 --> 00:39:38,560 Speaker 1: is a running theme throughout where we just randomly cut 596 00:39:38,600 --> 00:39:41,160 Speaker 1: in and I'm like, what about that ghost noise? Though 597 00:39:41,560 --> 00:39:47,360 Speaker 1: I have another theory. You know, what if that's just 598 00:39:47,400 --> 00:39:51,759 Speaker 1: have a sound? What if that's actually right? I Okay, 599 00:39:52,200 --> 00:39:53,880 Speaker 1: we really do need to put more thought into this 600 00:39:54,000 --> 00:39:57,439 Speaker 1: at any rate, James wrote, I just had to tell 601 00:39:57,480 --> 00:40:00,880 Speaker 1: you some of my family's inappropriate food based animal names. 602 00:40:01,360 --> 00:40:03,439 Speaker 1: I grew up on a farm, so most animals didn't 603 00:40:03,520 --> 00:40:05,960 Speaker 1: have names except the horses and a couple of the dogs. 604 00:40:06,239 --> 00:40:08,680 Speaker 1: Occasionally a special one would get a name, however, it 605 00:40:08,719 --> 00:40:11,399 Speaker 1: was normally based on what they would become. The main 606 00:40:11,480 --> 00:40:14,359 Speaker 1: one I remember was a steer that was named Sir 607 00:40:14,960 --> 00:40:20,799 Speaker 1: Lone mm hmmm. In high school I showed hogs and 608 00:40:20,840 --> 00:40:24,080 Speaker 1: through the four years my hogs were named Breakfast, Lunch, Dinner, 609 00:40:24,280 --> 00:40:27,520 Speaker 1: Pork Chop, b LT, and ham Hawk. There was also 610 00:40:27,640 --> 00:40:30,880 Speaker 1: slow Joe and Dozer. We had a goose that we 611 00:40:30,960 --> 00:40:34,200 Speaker 1: called c D for Christmas dinner. I used to work 612 00:40:34,200 --> 00:40:36,520 Speaker 1: for a city in animal welfare and was talked into 613 00:40:36,560 --> 00:40:39,120 Speaker 1: fostering a dog in her pups. I had just finished 614 00:40:39,120 --> 00:40:41,920 Speaker 1: watching the anime excel Saga and she looked like the 615 00:40:41,960 --> 00:40:44,640 Speaker 1: dog in it, so I called her Menchi. According to 616 00:40:44,680 --> 00:40:47,160 Speaker 1: the main character, who was an alien. In her language, 617 00:40:47,200 --> 00:40:50,960 Speaker 1: the word means emergency rations. I called her that as 618 00:40:50,960 --> 00:40:53,799 Speaker 1: a joke, and it's stuck. Everybody thought it was a 619 00:40:53,800 --> 00:40:56,560 Speaker 1: beautiful name, and I didn't have the heart to tell 620 00:40:56,600 --> 00:41:03,440 Speaker 1: them where I got it. I love that name ration 621 00:41:03,480 --> 00:41:08,759 Speaker 1: emergency rations. Oh. That is one of those things though, 622 00:41:08,760 --> 00:41:11,120 Speaker 1: when someone ask you and you know that the answers 623 00:41:11,239 --> 00:41:13,759 Speaker 1: so the opposite of what they're expecting that I'll just 624 00:41:13,800 --> 00:41:16,080 Speaker 1: be really jarring where you have that moment of like 625 00:41:16,960 --> 00:41:19,399 Speaker 1: do I tell them? What do I tell them? How 626 00:41:19,440 --> 00:41:26,200 Speaker 1: do we broach this? Yeah, all those names are great. 627 00:41:26,239 --> 00:41:31,879 Speaker 1: That's that's excellent. That is thank you, Oh gosh, yes, yeah, 628 00:41:32,040 --> 00:41:34,800 Speaker 1: thanks to both of them for writing. If you would 629 00:41:34,800 --> 00:41:37,040 Speaker 1: like to write to us, you can. Our email is 630 00:41:37,080 --> 00:41:40,200 Speaker 1: Hello at savor pod dot com. We're also on social media. 631 00:41:40,280 --> 00:41:43,359 Speaker 1: You can find us on Twitter, Facebook, and Instagram at 632 00:41:43,400 --> 00:41:45,440 Speaker 1: Savor pod and we do hope to hear from you. 633 00:41:45,840 --> 00:41:47,920 Speaker 1: Savor is a production of I Heart Radio. For more 634 00:41:47,960 --> 00:41:50,120 Speaker 1: podcasts to my heart Radio, you can visit the heart 635 00:41:50,200 --> 00:41:53,000 Speaker 1: Radio app, Apple Podcasts, or wherever you listen to your 636 00:41:53,040 --> 00:41:56,160 Speaker 1: favorite shows. Thanks as always to our super producers Dylan 637 00:41:56,160 --> 00:41:58,600 Speaker 1: Fagin and Andrew Howard. Thanks to you for listening, and 638 00:41:58,640 --> 00:42:01,240 Speaker 1: we hope that lots more good things come in your way.