WEBVTT - Augustinus Bader Co-Founder Charles Rosier 0:00:02.560 --> 0:00:05.160 Beyond the Beauty is a production of I Heart Radio. 0:00:05.720 --> 0:00:16.120 I'm your host, Bobby Brown. So anyone that knows me 0:00:16.440 --> 0:00:19.720 knows I tell the truth, knows I'm very authentic and 0:00:19.760 --> 0:00:22.320 when I like something, I can't stop sharing it. And 0:00:22.480 --> 0:00:27.720 I have been talking about Dr august stein Bader. I 0:00:27.760 --> 0:00:30.880 have tried so hard to get this name done. It's 0:00:30.920 --> 0:00:35.360 this cream in a bottle that's from a German scientist 0:00:36.080 --> 0:00:40.400 and his partner who's a French investor, and it's incredible. 0:00:40.520 --> 0:00:43.159 I've heard about it through celebrities, I've heard about it 0:00:43.200 --> 0:00:47.680 through editors, but not until I actually tried it did I, 0:00:48.240 --> 0:00:50.720 you know, really fall in love with it. Even my 0:00:50.840 --> 0:00:54.040 future daughter in laws, who are thirty, say it's the 0:00:54.040 --> 0:00:56.400 best thing they've ever used on their on their skin. 0:00:56.600 --> 0:01:01.560 So I'm really excited about talking to Charles because it 0:01:01.720 --> 0:01:05.320 is an amazing product, an amazing idea, and I just 0:01:05.360 --> 0:01:08.679 want to understand what the company is about. Here's my 0:01:08.760 --> 0:01:13.319 conversation with Charles Rosier. So, Charles, I'm so excited to 0:01:13.360 --> 0:01:16.680 finally meet you. I can't believe we have never actually 0:01:16.760 --> 0:01:20.039 even done a zoom together. That's true, that's true. We 0:01:20.200 --> 0:01:27.639 had done install room dialogues email text emails, text, It's true, 0:01:28.280 --> 0:01:31.320 I feel like I know you though, same, same, same. 0:01:31.360 --> 0:01:34.559 It's been one of those weird, weird friendships. So where 0:01:34.600 --> 0:01:37.520 where are you right now? I'm in Paris right now, 0:01:38.120 --> 0:01:41.880 And how is it? Listen? We have officially is curpew 0:01:41.920 --> 0:01:45.360 at six. We authorized to work, to eat, to sleep 0:01:46.040 --> 0:01:51.040 and then go again. But no no social life whatsoever, 0:01:51.160 --> 0:01:53.960 no restaurants open. It is what it is. I was 0:01:54.000 --> 0:01:56.560 more optimistic about two one, but I guess we are. 0:01:57.680 --> 0:02:00.320 We're all in the same boat. We are are. But 0:02:00.520 --> 0:02:03.480 since we're here talking about your business, it's kind of 0:02:03.880 --> 0:02:09.680 crazy how your business is flourishing during this pandemic. Yeah, yeah, 0:02:09.720 --> 0:02:12.760 I mean we happened to be on a on a 0:02:12.840 --> 0:02:16.919 sector that seems to maybe due to those zoom school 0:02:17.000 --> 0:02:20.320 you know, we we still want to look hydrated, having 0:02:20.960 --> 0:02:25.120 skin moist. I guess the skin care sector has been 0:02:25.160 --> 0:02:28.880 a little bit privileged compared to two others. So so 0:02:28.919 --> 0:02:31.280 that's that's one of the privilege of that pandemic is 0:02:31.320 --> 0:02:34.000 that we've been busy. So time is flying, which is 0:02:34.040 --> 0:02:37.720 good and and and one of my biggest problems is 0:02:37.840 --> 0:02:40.880 anyone that follows me knows how much I love this product. 0:02:41.480 --> 0:02:45.880 I have such trouble pronouncing the good doctor's name. So 0:02:46.000 --> 0:02:48.200 if you can help me, please, because David laughs at 0:02:48.200 --> 0:02:51.160 me all the time pronounced the name of this company, 0:02:52.160 --> 0:02:55.959 so I would pronounce it Augustine's batter. That's that's my way. 0:02:55.960 --> 0:02:59.040 But I'm French again, so you know it's German. So 0:02:59.160 --> 0:03:01.799 I guess everyone you know it's good. Everyone can take 0:03:01.800 --> 0:03:06.560 ownership of the way to pronounce it. So Augustus, Augustin, 0:03:07.280 --> 0:03:13.720 Augustine News, Augustine News, butter, yes, and the American way 0:03:13.760 --> 0:03:19.000 we call it a b or Augustine better. It doesn't matter. 0:03:19.280 --> 0:03:22.560 It's what matters. And I'm I'm not someone I don't 0:03:22.560 --> 0:03:26.679 get paid a penny. I absolutely believe this product has 0:03:26.760 --> 0:03:30.639 changed my skin. I will never use anything else, and 0:03:30.720 --> 0:03:34.240 it's it's remarkable. Thank you so much. No, but it 0:03:34.280 --> 0:03:36.680 means means a lot to us because again, you know, 0:03:37.080 --> 0:03:41.280 coming from industry experts, it carries some way because obviously 0:03:42.080 --> 0:03:44.720 you have tried and you're trying, and you, I mean, 0:03:44.720 --> 0:03:47.920 you get gifted a lot of products to try. So 0:03:48.160 --> 0:03:51.040 for us, it's an endorsement coming from someone like you, 0:03:51.200 --> 0:03:54.760 is is big because that that's again a testimonial that 0:03:55.280 --> 0:03:58.800 the concept which was kind of translated Agustin's research into 0:03:59.080 --> 0:04:02.840 a skink care product worked, you know, because it was 0:04:02.880 --> 0:04:06.119 a nice concept, but it could have failed. Right. Well, well, 0:04:06.200 --> 0:04:08.760 let's talk a bit about your story and how you 0:04:08.840 --> 0:04:11.840 even met the good doctor and started this company, because 0:04:11.840 --> 0:04:15.720 you're not from the beauty space. No, neither him, nor 0:04:15.840 --> 0:04:19.080 nor nor me. Absolutely no. We we met through a 0:04:19.120 --> 0:04:24.240 common friend who is passionated about stem cells science. And 0:04:25.640 --> 0:04:27.080 he he used to be, you know, he used to 0:04:27.160 --> 0:04:29.760 be the kind of group of Steve Jobs at Rid College. 0:04:29.880 --> 0:04:33.160 He that comment from Robert Finland. He used to he 0:04:33.240 --> 0:04:35.200 was actually the guy who taught him yoga and brought 0:04:35.240 --> 0:04:38.599 him to India. So and he was part of that 0:04:38.760 --> 0:04:42.760 same hippique community. And he became, like Steve Jobs, a 0:04:42.800 --> 0:04:46.480 self made billionaire. And and he's based out of Singapore, 0:04:46.520 --> 0:04:49.400 travels a lot, you know, like three continents in the 0:04:49.440 --> 0:04:52.200 same week. So he didn't want to, you know, to 0:04:52.320 --> 0:04:55.080 suffer from jet lag. He wanted to stay young and 0:04:55.120 --> 0:04:59.279 healthy and was very interested into the stem cells science 0:04:59.320 --> 0:05:03.520 in in that kind of anti aging implications. And he 0:05:03.520 --> 0:05:06.000 introduced me Agustiness one day, telling me he was the 0:05:06.040 --> 0:05:09.240 best brain to day in stem cell research. And because 0:05:09.320 --> 0:05:12.279 he was himself so obsessed about that sector, and he 0:05:12.440 --> 0:05:15.160 was a very demanding character. He's very similar to the 0:05:15.200 --> 0:05:18.360 personator you can imagine of Steve Jobs. So his endorsement 0:05:18.480 --> 0:05:20.640 meant a lot to me. I thought, wow, so if 0:05:20.640 --> 0:05:23.640 he's saying that, that's probably true. And I took really 0:05:23.640 --> 0:05:27.159 his word very seriously and philanthropically. I was funding the 0:05:27.200 --> 0:05:32.360 research of a French professor called e tenemibou And and 0:05:32.520 --> 0:05:36.640 he was basically very advanced on research on trying to 0:05:36.640 --> 0:05:40.640 find a soution for spinal cold injury. And so I 0:05:40.680 --> 0:05:44.040 stayed in touch with Augustineis for the stem cell implication 0:05:44.160 --> 0:05:47.640 of spinal cold injury treatment because my professor I was 0:05:47.680 --> 0:05:51.679 founding in France had another approach um and I wanted 0:05:51.720 --> 0:05:54.720 to put them in contact and keep the dialogue. And 0:05:54.760 --> 0:05:57.880 I visited Augustus in Leipzig, because you know he's the 0:05:58.200 --> 0:06:01.680 still today the head of the stem seve research at 0:06:01.680 --> 0:06:05.200 the University of Leipzig in Germany. Cluse to Berlin and 0:06:05.360 --> 0:06:08.600 he showed me the picture of a four year old 0:06:08.640 --> 0:06:12.480 girl that was burned second third degree and was scheduled 0:06:12.520 --> 0:06:16.400 for skin graft and after four days after applying a 0:06:16.440 --> 0:06:19.320 wound jail he created in two thousand and eight, the 0:06:19.320 --> 0:06:22.800 skin of that of that child started to heal and 0:06:22.839 --> 0:06:27.039 after two weeks it was like visible. And so, to 0:06:27.080 --> 0:06:29.000 cut a long story short, she didn't have to go 0:06:29.120 --> 0:06:32.239 through skin graft and she didn't have to any scarring 0:06:32.480 --> 0:06:36.240 after just a few months. And I was shocked by 0:06:36.240 --> 0:06:39.479 the fact that such a treatment existed and the public 0:06:39.640 --> 0:06:42.080 was not aware. I thought, you know, this is so 0:06:42.160 --> 0:06:46.440 incredible because obviously burned child, they have to sometimes be 0:06:46.520 --> 0:06:49.719 reoperated up to ten times as they grow, they have 0:06:49.800 --> 0:06:53.040 to reopen the scar so you have the psychological trauma 0:06:53.040 --> 0:06:57.560 and the pain, but avoiding scarring is actually huge in 0:06:57.680 --> 0:07:01.359 terms of consequences, and obviously such a that can have 0:07:01.760 --> 0:07:04.359 you know, a big impact on in war zone, for 0:07:04.400 --> 0:07:07.640 the Red Cross, even for every I guess mother going 0:07:07.800 --> 0:07:11.040 with their children on holidays. And so I was really 0:07:11.560 --> 0:07:15.760 again shocked that that was created, that that did you know, 0:07:15.960 --> 0:07:18.880 existed and seemed to work, and the pictures were there 0:07:18.960 --> 0:07:21.559 to show that it worked. And I discussed with another 0:07:21.600 --> 0:07:25.000 professor that has been collaborating with Augustinus and and treating 0:07:25.040 --> 0:07:28.160 more than fifty patients on different types of wounds and burns, 0:07:28.680 --> 0:07:31.640 and confirmed that in every single case, it worked, and 0:07:31.760 --> 0:07:34.280 because I helped that other professor, I did not have 0:07:34.560 --> 0:07:38.280 any liquidity to help Agustinus. And my mind was saying, okay, 0:07:38.320 --> 0:07:41.680 but how can we help that guy get that research out, 0:07:41.840 --> 0:07:44.200 you know, because as a university professor, he didn't have 0:07:44.360 --> 0:07:47.880 the fancial means to fund it. And apparently, as he 0:07:47.960 --> 0:07:51.040 told me that day, from a city group, because half 0:07:51.080 --> 0:07:55.160 of humanity used fire to cook and get hitting. But 0:07:55.280 --> 0:07:59.560 it's in developing countries, and therefore burn accidents are in 0:07:59.680 --> 0:08:02.840 major every in developing countries. So it's not that interesting 0:08:03.040 --> 0:08:07.040 to fund the research of someone on burns because it's 0:08:07.160 --> 0:08:10.280 not such a big thing in developing countries. I mean, 0:08:10.360 --> 0:08:12.640 thankfully it's not just big things in developing countries, but 0:08:13.080 --> 0:08:15.840 but it's so unfortunate that in seeing the risk reward 0:08:15.960 --> 0:08:19.960 for pharmastical group to be so interesting, and therefore my 0:08:20.120 --> 0:08:23.200 mind was, okay, burn skin to perfect skin, so I thought, 0:08:23.480 --> 0:08:26.320 wrinkle to perfect skin, and that he was during a dinner. 0:08:26.400 --> 0:08:28.160 So at the end of the dinner, I very candidly 0:08:28.160 --> 0:08:29.920 asked him if you could do an anti recal cream 0:08:30.000 --> 0:08:32.480 that worked, and he said yes, why And it took 0:08:32.520 --> 0:08:35.319 me two years for him to take that idea seriously, 0:08:35.760 --> 0:08:38.800 So what experience did you have to say I can 0:08:38.960 --> 0:08:42.240 do this and this could be something. I mean, talk 0:08:42.280 --> 0:08:45.360 a little bit about your career beforehand. I mean the 0:08:45.679 --> 0:08:48.640 number one quality I had is I was a naive. 0:08:49.040 --> 0:08:51.920 I was totally enthusiastic by by the concept and I 0:08:52.120 --> 0:08:55.959 was hardcore believer and I went all in and I 0:08:56.120 --> 0:08:58.280 stopped everything I was doing. I had a flat in 0:08:58.360 --> 0:09:01.240 London that I sold to find the beginning of it, 0:09:01.480 --> 0:09:04.880 and all my savings from twenty years were putting the project, 0:09:05.000 --> 0:09:08.199 and everyone around me thought I was completely crazy, and 0:09:08.520 --> 0:09:11.559 I was convinced it would work, not having even a 0:09:11.640 --> 0:09:14.280 prototype in the hand. So that, yeah, that's so so 0:09:14.480 --> 0:09:17.719 naive was was the word. Um No. I had the 0:09:17.800 --> 0:09:20.319 past as a as an investor, I was, I was 0:09:20.320 --> 0:09:23.480 a partner and I worked at women Sacks. I worked 0:09:23.480 --> 0:09:27.000 in a Brasidan investment bank as a partner. So but again, 0:09:27.080 --> 0:09:30.079 nothing really prepared me to be an entrepreneur. But but 0:09:30.320 --> 0:09:32.800 when when I was about to study at university, I 0:09:33.120 --> 0:09:37.520 was passionate about medicine. So in some ways that project 0:09:37.640 --> 0:09:40.800 reconciled too of my passion because I had the dream 0:09:40.840 --> 0:09:43.959 to be an entrepreneur one day and I always was 0:09:44.120 --> 0:09:47.360 fascinated by biology and how the human body was working. 0:09:47.400 --> 0:09:50.760 And suddenly I had a project that reconciled the fact 0:09:50.800 --> 0:09:55.000 of being an entrepreneur and dealing every day with great 0:09:55.080 --> 0:09:58.600 minds in the medical field. Because Augustinus and his colleagues 0:09:58.960 --> 0:10:03.000 are just genius, and they are genius about how marvelous 0:10:03.160 --> 0:10:05.880 is the body as a machine, because everything about obviously 0:10:05.920 --> 0:10:08.280 this discovery is really about the inner doctor, because it's 0:10:08.280 --> 0:10:11.240 about triggering your own stem cells to work and not 0:10:11.920 --> 0:10:15.800 actually manipulating or cultivating stem cells and injecting them from outside. 0:10:15.840 --> 0:10:18.680 It's really about, you know, empowering your body to works 0:10:18.720 --> 0:10:22.959 at its best. So I was crazy naive according to 0:10:23.120 --> 0:10:25.640 my entourage with hand side, I think they were right, 0:10:26.400 --> 0:10:28.800 and luckily I did not listen to anyone and I 0:10:29.080 --> 0:10:31.040 was crazy enough to go for it. And I guess 0:10:31.160 --> 0:10:33.280 a little bit of you know, mix of luck and 0:10:34.040 --> 0:10:39.040 hard work. And obviously, the the invention of agushness is 0:10:39.080 --> 0:10:42.600 amazing because, as you said, if the cream didn't work, 0:10:42.720 --> 0:10:45.160 it would not be a fan the only reason that's 0:10:45.200 --> 0:10:49.040 also something fair to recognize that the product is amazing. 0:10:49.520 --> 0:10:52.199 And did the doctor need convincing to go into the 0:10:52.280 --> 0:10:56.600 beauty industry like yeah, absolutely, I mean I think he had. 0:10:56.840 --> 0:11:00.160 I think he never used himself like a scheme are 0:11:00.200 --> 0:11:02.800 beauty cream, and his wife is a doctor and probably 0:11:02.880 --> 0:11:06.040 never used one either, So I I really think they 0:11:06.120 --> 0:11:11.839 did not understand the concept of financing a medical project, 0:11:12.000 --> 0:11:15.200 a research project with a skincare product, because they had 0:11:15.280 --> 0:11:18.680 no idea of you know, the dynamics and the demand 0:11:18.760 --> 0:11:21.360 for this type of product in this type of industry. 0:11:21.800 --> 0:11:25.360 So I really per severed and went back and went back. 0:11:25.400 --> 0:11:27.800 But but the last time, at the time I decided, 0:11:27.920 --> 0:11:30.360 this is really the last time I go there. I 0:11:30.640 --> 0:11:33.679 very bluntly told that since I said, listen, if we 0:11:33.720 --> 0:11:37.040 would have studied two years ago, we would probably have 0:11:37.360 --> 0:11:40.840 a product in the market today. So what is holding 0:11:40.880 --> 0:11:44.679 you back? Because I was again offering to provide you know, 0:11:44.800 --> 0:11:48.760 the financing, the structuring, putting the team together, etcetera. And 0:11:49.679 --> 0:11:52.319 so there was no kind of risk according to me, 0:11:52.520 --> 0:11:54.679 to to him, a part of course wasting a bit 0:11:54.720 --> 0:11:58.400 of time, which is which is relevant risk. And that 0:11:58.600 --> 0:12:00.439 day when I was really about to it up, he 0:12:00.960 --> 0:12:03.160 kind of confessed to me that in the last three 0:12:03.240 --> 0:12:07.400 months he was giving to his patience prototype of the cream, 0:12:07.760 --> 0:12:10.600 and that those patients after one month, instead of calling 0:12:10.679 --> 0:12:13.360 him back to talk about their treatment and how they felt, 0:12:13.760 --> 0:12:16.520 they were calling him back to have another cream. And 0:12:16.679 --> 0:12:19.920 so in a very candid as well, and since your wig, 0:12:19.920 --> 0:12:22.840 he said, you know what, people seems happy about that cream, 0:12:22.960 --> 0:12:25.719 so let's do it. And it was really like that. 0:12:25.840 --> 0:12:28.640 It was really get people seems to enjoy it, So 0:12:29.400 --> 0:12:44.679 let's let's do it. And that's how it started. So 0:12:45.040 --> 0:12:46.959 I don't know how much of the story is in 0:12:47.040 --> 0:12:50.280 your marketing of the product, because I think most people 0:12:50.400 --> 0:12:54.520 see this beautiful bottle, this very high price point, and 0:12:54.640 --> 0:12:57.880 they hear celebrities like it, they hear all sorts of things. 0:12:58.840 --> 0:13:01.439 So do you have a strategy in your marketing, like 0:13:01.760 --> 0:13:05.480 is this something that you talk about telling the story 0:13:05.640 --> 0:13:08.719 or is it more just this beautiful blue bottle with 0:13:08.800 --> 0:13:12.120 this magic dream. Personally, when when I try to to 0:13:12.320 --> 0:13:15.199 share that story, I show I show the picture of 0:13:15.280 --> 0:13:17.520 that of that little girl, that four year old girl, 0:13:17.600 --> 0:13:22.240 and that's enough convincing about you know the project. Now 0:13:22.679 --> 0:13:25.560 when it comes to communication to the outside world, Yeah, 0:13:25.559 --> 0:13:27.720 it's a debate I'm having with the team all the time, 0:13:27.760 --> 0:13:30.000 and I keep telling the team, we need to go 0:13:30.120 --> 0:13:32.880 back to science, you know, we launched in much two 0:13:32.920 --> 0:13:35.400 thousand and eighteen, so that we're very new brand, we're 0:13:35.559 --> 0:13:39.959 very recent brand, and and therefore our story becomes what 0:13:40.280 --> 0:13:42.880 people make out of it because we don't have As 0:13:42.920 --> 0:13:44.880 you know, you've been part of a big group. You 0:13:44.960 --> 0:13:47.280 were collaborating with this the order at some point in 0:13:47.320 --> 0:13:51.079 your life, and those guys have incredible means, financial means 0:13:51.120 --> 0:13:53.439 when it comes to marketing. When you're an entrepreneur like 0:13:53.520 --> 0:13:56.240 you are today and I am today, you hustle with 0:13:56.320 --> 0:13:58.960 the financial means you have, which are completely different than 0:13:59.040 --> 0:14:02.600 those guys, than the big groups. And therefore, the celebrity 0:14:02.720 --> 0:14:06.880 endorsement was to us an incredible tool, as well as 0:14:07.120 --> 0:14:11.040 the journalist endorsement, like the beauty journalists who try the 0:14:11.200 --> 0:14:14.800 cream and then put black and white their own experience 0:14:15.000 --> 0:14:17.600 with the cream and endorsed it. It was this kind 0:14:17.679 --> 0:14:24.000 of you know, cross references of journalists and awards and celebrities, etcetera. 0:14:24.080 --> 0:14:26.640 I don't think what I've discovered is I think for 0:14:26.720 --> 0:14:30.120 a premium product, people need to understand the reason why 0:14:30.280 --> 0:14:33.160 to buy, it's not enough. Celebrities are not enough. They 0:14:33.280 --> 0:14:36.000 might be enough for a ten year, ten dollar limbo, 0:14:37.280 --> 0:14:40.280 but they're not enough to buy a moisturizer that is 0:14:40.320 --> 0:14:42.560 supposed to have an impact on the health of your skin. 0:14:43.000 --> 0:14:45.480 I agree with you because it's your. The true story, 0:14:45.600 --> 0:14:48.400 the authentic story, is your point of difference. It's your 0:14:48.520 --> 0:14:51.960 above everyone else. You know, it's not just here's another cream. 0:14:52.160 --> 0:14:55.600 So did you launch with one product? Yes, so we 0:14:55.720 --> 0:14:58.680 launched with one product and to texture, you know, the 0:14:59.240 --> 0:15:03.960 rich texture, the lighter texture, and and that was you know, 0:15:04.080 --> 0:15:07.080 out of like I guess, we have now nearly three 0:15:07.160 --> 0:15:09.920 years of life. I'm out of those three years of life. 0:15:10.280 --> 0:15:13.880 Nearly two years was just with those like two creams, 0:15:13.920 --> 0:15:16.560 the rich cream and the creat You're you're expanding like crazy, 0:15:16.600 --> 0:15:19.160 which we'll talk about. But the out of the cream 0:15:19.200 --> 0:15:22.160 and the rich cream, which one out cells because I 0:15:22.280 --> 0:15:25.160 know my favorite, Yeah, the rich cream out sails the 0:15:25.240 --> 0:15:29.680 cream globally. But but again, you know, it's like it's 0:15:29.720 --> 0:15:33.080 like I guess, colors and preference depending on your skin texture. 0:15:33.160 --> 0:15:35.520 You know, one could think that the cream could be 0:15:35.600 --> 0:15:37.200 used the day on the rich cream at night. I 0:15:37.240 --> 0:15:40.520 guess it's a combination of that and the climate for 0:15:40.600 --> 0:15:43.120 example in l a is very dry and the winter 0:15:43.240 --> 0:15:45.800 in New York is very dry too. Now I I 0:15:45.960 --> 0:15:48.000 think I heard the rumor, has it that you're in Florida. 0:15:48.000 --> 0:15:51.120 I guess in Florida. Maybe the cream during the day 0:15:51.200 --> 0:15:52.880 is more relevant than the rich I don't know. You know, 0:15:53.360 --> 0:15:55.480 I love the rich cream just because I'm very dry, 0:15:55.680 --> 0:15:57.920 and I think I told you this. I really swear 0:15:58.000 --> 0:16:00.680 that my eyebrows have grown in because of it. Have 0:16:00.800 --> 0:16:04.080 you tried it for hair growth? So yeah, yeah, it's 0:16:04.200 --> 0:16:08.160 it's something we're thinking about. Yeah, because the science behind 0:16:09.320 --> 0:16:12.880 you know, again, nourishing the environment of your of yourselves 0:16:13.040 --> 0:16:15.640 so that they work at their best. That philosophy works 0:16:15.680 --> 0:16:17.760 for your skin, but it does work as well for 0:16:17.880 --> 0:16:22.200 your hair. So you know, hellos is multi factorial. It 0:16:22.280 --> 0:16:26.040 can be linked to hormone stress and sterrustle. It's um 0:16:26.360 --> 0:16:29.880 it's a complex issue, but I think we do have 0:16:30.480 --> 0:16:34.680 a potential to contribute positively to that that issue. Yes, 0:16:35.120 --> 0:16:38.920 it's very exciting. So tell me about your pipeline, because 0:16:39.320 --> 0:16:42.760 you started with these two amazing products, and now how 0:16:42.840 --> 0:16:48.640 many sks do you have? So I'm not even totally sure, 0:16:48.720 --> 0:16:51.560 but I guess around nine something like that. Must be 0:16:51.600 --> 0:16:55.240 around nine, maybe between eight to ten. I'm guessing that's it. 0:16:55.400 --> 0:16:58.440 It seems like more you think. So we have the 0:16:58.560 --> 0:17:02.080 hand cream, the moisturize, is the body cream, body lotion, 0:17:02.560 --> 0:17:10.520 body oil, face oil, cleansing, bol cream cleansing, gael expoliating, torner, 0:17:11.359 --> 0:17:13.920 all the essence. So we are at nine. So if 0:17:14.040 --> 0:17:17.159 we consider that the cream that have to texture, we 0:17:17.240 --> 0:17:20.600 are ten. I guess we have launched certainly a lot 0:17:20.680 --> 0:17:24.879 of products this last here two thousand twenty between July 0:17:25.080 --> 0:17:27.680 and September. And the reality is it's not that we 0:17:27.880 --> 0:17:31.120 suddenly wanted another Nuncher of product. Is that some products 0:17:31.160 --> 0:17:33.760 that were supposed to launch in February got delayed. I mean, 0:17:33.880 --> 0:17:37.680 we all had to reinvent ourselves due due to the pandemic. 0:17:37.800 --> 0:17:40.720 And you know, some of our suppliers are were based 0:17:40.760 --> 0:17:44.480 in Italy, and you know Italy was hit very hard 0:17:44.520 --> 0:17:47.639 from the beginning. So so it's not that we certainly 0:17:47.760 --> 0:17:50.720 wanted to create this concept that we were going from 0:17:50.760 --> 0:17:53.960 two to three products to to ten in the space 0:17:54.080 --> 0:17:56.840 of you know, four months. It's just that we don't 0:17:56.920 --> 0:18:00.080 have such a corporate planning, you know. We we we 0:18:00.200 --> 0:18:04.040 have Augustinus and the New Product Team, etcetera working on 0:18:04.119 --> 0:18:07.280 the formula and then and and we work on different 0:18:07.320 --> 0:18:10.639 projects that we think from from talking to the consumers 0:18:10.680 --> 0:18:13.000 will receive feedback, you know, the same way when we 0:18:13.160 --> 0:18:15.479 release the face cream, people were saying, oh, I love 0:18:15.520 --> 0:18:16.840 what I see on my face. Can I have that 0:18:16.960 --> 0:18:18.639 the same for my body? So we decided to do 0:18:18.760 --> 0:18:21.240 the body cream. And but but we don't kind of 0:18:21.359 --> 0:18:24.480 planet a precise data where to launch, depending on the 0:18:24.560 --> 0:18:28.000 strategy of season or whether it's like when something is ready, 0:18:28.320 --> 0:18:30.600 we get it out. And I know it can seem 0:18:30.600 --> 0:18:34.520 a little bit unconventional in some ways, but but why not. 0:18:34.720 --> 0:18:37.040 At the end of the day, the main criteria for 0:18:37.200 --> 0:18:40.480 us is that the product match our standard. And I 0:18:40.600 --> 0:18:43.480 think if we're true to that, if we're true believers 0:18:43.600 --> 0:18:47.040 that the product are special and they add something, then 0:18:47.359 --> 0:18:48.960 then the day they are ready, they should be there. 0:18:49.080 --> 0:18:51.480 They should be they should be proposed to the to 0:18:51.560 --> 0:18:54.000 the consumer. And by the way, it's the new way 0:18:54.040 --> 0:18:56.359 of doing business. So you are doing not you know, 0:18:56.480 --> 0:18:58.720 you're not doing things traditionally. You don't want to be 0:18:58.840 --> 0:19:00.760 doing that. That's like that it's a beast that you 0:19:00.840 --> 0:19:03.600 could never change. I think you're on the sweet spot. 0:19:03.680 --> 0:19:18.359 I think you're exactly where you should be. How do 0:19:18.440 --> 0:19:21.520 you take care of yourself? What is your what is 0:19:21.560 --> 0:19:23.680 your self care routine? I mean, I speak to so 0:19:23.760 --> 0:19:25.800 many women, I don't speak to that many guys, so 0:19:25.920 --> 0:19:29.840 I'm just curious. No, I've tried. I just like many 0:19:29.920 --> 0:19:33.080 people during the pandemic, I've tried to I've tried to 0:19:33.160 --> 0:19:36.159 do sports like I've tried to impose on myself. When 0:19:36.200 --> 0:19:39.080 I was waking up in the morning the first phase 0:19:39.119 --> 0:19:41.440 of the pandemic, when we had confinement in Paris, we 0:19:41.640 --> 0:19:45.240 actually had something very weird. We had three months of 0:19:45.359 --> 0:19:47.960 good weather in a rule in Paris from March to June. 0:19:48.200 --> 0:19:50.399 And I was born in Paris, and so I've been 0:19:50.440 --> 0:19:53.080 there for quite a few years now and I've never 0:19:53.160 --> 0:19:55.280 seen that. And I'm lucky enough that i have a 0:19:55.320 --> 0:19:58.920 little bit of outdoor space. So I was every morning 0:19:59.440 --> 0:20:02.320 outdoor one hour, you know, enjoying a bit of sun. 0:20:02.600 --> 0:20:04.720 I know it's not very good for the skin officially, 0:20:04.800 --> 0:20:08.160 but I like enjoying the sun. And that's that's where 0:20:08.280 --> 0:20:10.879 my I which is better, helps me and repair a 0:20:10.920 --> 0:20:13.600 little bit of damage I do. But that damage, it's 0:20:13.680 --> 0:20:16.440 vitamin D and I agree, I agree, And I'm in 0:20:16.520 --> 0:20:18.800 the A lot of SPF. A lot of SPF are 0:20:18.880 --> 0:20:21.119 chemicals and we need to be careful about those chemical 0:20:21.280 --> 0:20:24.760 SPF two. Um. So yeah, so I've been I've been 0:20:24.880 --> 0:20:28.280 kind of discipline about doing sports, and I like, I mean, 0:20:28.800 --> 0:20:31.920 usually I'd rather do sports like swimming and being the ocean. 0:20:32.000 --> 0:20:34.720 But obviously being in Paris, I still I was disciplined 0:20:34.760 --> 0:20:38.119 in that, and I guess it helped me, you know. 0:20:38.280 --> 0:20:41.600 And as I said, I think we were very privileged 0:20:41.640 --> 0:20:43.600 to be busy. You know, we were in a phase 0:20:43.680 --> 0:20:47.040 of problem solving. We wanted to contribute as well for 0:20:47.160 --> 0:20:50.359 the pandemic, so we which changed the production to create 0:20:50.600 --> 0:20:53.000 the hand treatment and to gift as well to to 0:20:53.240 --> 0:20:57.200 hospitals and frontliners the sanitizers, and so we went onto 0:20:57.280 --> 0:21:01.600 those kind of getting busy, and actually getting busy just 0:21:01.800 --> 0:21:04.200 gets through through the day because, as you know, some 0:21:04.400 --> 0:21:08.000 of the people they're based in New York. So waking 0:21:08.080 --> 0:21:09.920 up in Paris, I had my kind of morning, a 0:21:10.000 --> 0:21:12.560 little bit free to do their sports. But then come 0:21:12.680 --> 0:21:15.240 to p M, my time the video called kicks in 0:21:15.480 --> 0:21:19.040 and that was still till dinner time, non stop. And 0:21:19.320 --> 0:21:21.960 again I feel blessed about that because I think for 0:21:22.000 --> 0:21:26.000 a lot of people that unfortunately and sadly lost their job, 0:21:26.720 --> 0:21:29.760 the pandemic was probably harder because you know, the time, 0:21:30.200 --> 0:21:35.080 more anxiety, more worries about the future. But every day 0:21:35.080 --> 0:21:37.480 I guess and and also more time to think about it, 0:21:38.080 --> 0:21:40.320 and so I think that was part as well. You know, 0:21:40.920 --> 0:21:43.400 being busy was also part of the of the self 0:21:43.440 --> 0:21:46.639 care routine. Okay, now I have a speed round for you, 0:21:46.880 --> 0:21:49.520 and these are the same questions I asked everybody. First 0:21:49.560 --> 0:21:52.680 of all, what does beauty mean to you? What is 0:21:52.760 --> 0:21:56.640 beauty mean to me? Energy? That's a good one. Yeah, 0:21:56.880 --> 0:22:00.479 that's a really good one. What's your personal daily skincare routine? 0:22:01.440 --> 0:22:03.480 It's been a big thing up in the in the 0:22:03.600 --> 0:22:05.840 last three months, as you know, you know, I'm I'm 0:22:05.920 --> 0:22:08.479 convinced about our products, so I add them to my routine. 0:22:08.520 --> 0:22:14.040 So Sarah steps, Yeah, what are your steps? So I do? 0:22:14.359 --> 0:22:18.879 I do cleanser, face, soil cream during the day and 0:22:19.200 --> 0:22:21.800 uh and I'm done, and then the same with maybe 0:22:21.800 --> 0:22:25.240 a return for night. And how about the last TV 0:22:25.359 --> 0:22:31.040 show or movie you binged or the Queen's Gambit? Loved it? 0:22:31.440 --> 0:22:34.040 Yeah it was, it was so good. And now you're 0:22:34.080 --> 0:22:39.480 in Paris. What have you eaten today? Actually? Tight food? Yeah, 0:22:39.920 --> 0:22:42.600 very good, tight food. I love spicy food. And it's 0:22:42.640 --> 0:22:45.119 healthy food too, you know, I try with influence, so 0:22:45.400 --> 0:22:48.480 rich new stuff, tried to with vegetables of tried, I 0:22:48.560 --> 0:22:50.639 don't know. When I'm in Paris, it's bread and cheese. 0:22:50.760 --> 0:22:54.680 But okay, um, I know, I know, I know that. Yeah, 0:22:54.800 --> 0:22:59.399 what is your favorite cocktail recently because I've been to 0:22:59.520 --> 0:23:04.520 Mexico recently on the holidays, mescalita because I've heard that 0:23:04.640 --> 0:23:08.560