1 00:00:02,560 --> 00:00:05,160 Speaker 1: Beyond the Beauty is a production of I Heart Radio. 2 00:00:05,720 --> 00:00:16,120 Speaker 1: I'm your host, Bobby Brown. So anyone that knows me 3 00:00:16,440 --> 00:00:19,720 Speaker 1: knows I tell the truth, knows I'm very authentic and 4 00:00:19,760 --> 00:00:22,320 Speaker 1: when I like something, I can't stop sharing it. And 5 00:00:22,480 --> 00:00:27,720 Speaker 1: I have been talking about Dr august stein Bader. I 6 00:00:27,760 --> 00:00:30,880 Speaker 1: have tried so hard to get this name done. It's 7 00:00:30,920 --> 00:00:35,360 Speaker 1: this cream in a bottle that's from a German scientist 8 00:00:36,080 --> 00:00:40,400 Speaker 1: and his partner who's a French investor, and it's incredible. 9 00:00:40,520 --> 00:00:43,159 Speaker 1: I've heard about it through celebrities, I've heard about it 10 00:00:43,200 --> 00:00:47,680 Speaker 1: through editors, but not until I actually tried it did I, 11 00:00:48,240 --> 00:00:50,720 Speaker 1: you know, really fall in love with it. Even my 12 00:00:50,840 --> 00:00:54,040 Speaker 1: future daughter in laws, who are thirty, say it's the 13 00:00:54,040 --> 00:00:56,400 Speaker 1: best thing they've ever used on their on their skin. 14 00:00:56,600 --> 00:01:01,560 Speaker 1: So I'm really excited about talking to Charles because it 15 00:01:01,720 --> 00:01:05,320 Speaker 1: is an amazing product, an amazing idea, and I just 16 00:01:05,360 --> 00:01:08,679 Speaker 1: want to understand what the company is about. Here's my 17 00:01:08,760 --> 00:01:13,319 Speaker 1: conversation with Charles Rosier. So, Charles, I'm so excited to 18 00:01:13,360 --> 00:01:16,680 Speaker 1: finally meet you. I can't believe we have never actually 19 00:01:16,760 --> 00:01:20,039 Speaker 1: even done a zoom together. That's true, that's true. We 20 00:01:20,200 --> 00:01:27,639 Speaker 1: had done install room dialogues email text emails, text, It's true, 21 00:01:28,280 --> 00:01:31,320 Speaker 1: I feel like I know you though, same, same, same. 22 00:01:31,360 --> 00:01:34,559 Speaker 1: It's been one of those weird, weird friendships. So where 23 00:01:34,600 --> 00:01:37,520 Speaker 1: where are you right now? I'm in Paris right now, 24 00:01:38,120 --> 00:01:41,880 Speaker 1: And how is it? Listen? We have officially is curpew 25 00:01:41,920 --> 00:01:45,360 Speaker 1: at six. We authorized to work, to eat, to sleep 26 00:01:46,040 --> 00:01:51,040 Speaker 1: and then go again. But no no social life whatsoever, 27 00:01:51,160 --> 00:01:53,960 Speaker 1: no restaurants open. It is what it is. I was 28 00:01:54,000 --> 00:01:56,560 Speaker 1: more optimistic about two one, but I guess we are. 29 00:01:57,680 --> 00:02:00,320 Speaker 1: We're all in the same boat. We are are. But 30 00:02:00,520 --> 00:02:03,480 Speaker 1: since we're here talking about your business, it's kind of 31 00:02:03,880 --> 00:02:09,680 Speaker 1: crazy how your business is flourishing during this pandemic. Yeah, yeah, 32 00:02:09,720 --> 00:02:12,760 Speaker 1: I mean we happened to be on a on a 33 00:02:12,840 --> 00:02:16,919 Speaker 1: sector that seems to maybe due to those zoom school 34 00:02:17,000 --> 00:02:20,320 Speaker 1: you know, we we still want to look hydrated, having 35 00:02:20,960 --> 00:02:25,120 Speaker 1: skin moist. I guess the skin care sector has been 36 00:02:25,160 --> 00:02:28,880 Speaker 1: a little bit privileged compared to two others. So so 37 00:02:28,919 --> 00:02:31,280 Speaker 1: that's that's one of the privilege of that pandemic is 38 00:02:31,320 --> 00:02:34,000 Speaker 1: that we've been busy. So time is flying, which is 39 00:02:34,040 --> 00:02:37,720 Speaker 1: good and and and one of my biggest problems is 40 00:02:37,840 --> 00:02:40,880 Speaker 1: anyone that follows me knows how much I love this product. 41 00:02:41,480 --> 00:02:45,880 Speaker 1: I have such trouble pronouncing the good doctor's name. So 42 00:02:46,000 --> 00:02:48,200 Speaker 1: if you can help me, please, because David laughs at 43 00:02:48,200 --> 00:02:51,160 Speaker 1: me all the time pronounced the name of this company, 44 00:02:52,160 --> 00:02:55,959 Speaker 1: so I would pronounce it Augustine's batter. That's that's my way. 45 00:02:55,960 --> 00:02:59,040 Speaker 1: But I'm French again, so you know it's German. So 46 00:02:59,160 --> 00:03:01,799 Speaker 1: I guess everyone you know it's good. Everyone can take 47 00:03:01,800 --> 00:03:06,560 Speaker 1: ownership of the way to pronounce it. So Augustus, Augustin, 48 00:03:07,280 --> 00:03:13,720 Speaker 1: Augustine News, Augustine News, butter, yes, and the American way 49 00:03:13,760 --> 00:03:19,000 Speaker 1: we call it a b or Augustine better. It doesn't matter. 50 00:03:19,280 --> 00:03:22,560 Speaker 1: It's what matters. And I'm I'm not someone I don't 51 00:03:22,560 --> 00:03:26,679 Speaker 1: get paid a penny. I absolutely believe this product has 52 00:03:26,760 --> 00:03:30,639 Speaker 1: changed my skin. I will never use anything else, and 53 00:03:30,720 --> 00:03:34,240 Speaker 1: it's it's remarkable. Thank you so much. No, but it 54 00:03:34,280 --> 00:03:36,680 Speaker 1: means means a lot to us because again, you know, 55 00:03:37,080 --> 00:03:41,280 Speaker 1: coming from industry experts, it carries some way because obviously 56 00:03:42,080 --> 00:03:44,720 Speaker 1: you have tried and you're trying, and you, I mean, 57 00:03:44,720 --> 00:03:47,920 Speaker 1: you get gifted a lot of products to try. So 58 00:03:48,160 --> 00:03:51,040 Speaker 1: for us, it's an endorsement coming from someone like you, 59 00:03:51,200 --> 00:03:54,760 Speaker 1: is is big because that that's again a testimonial that 60 00:03:55,280 --> 00:03:58,800 Speaker 1: the concept which was kind of translated Agustin's research into 61 00:03:59,080 --> 00:04:02,840 Speaker 1: a skink care product worked, you know, because it was 62 00:04:02,880 --> 00:04:06,119 Speaker 1: a nice concept, but it could have failed. Right. Well, well, 63 00:04:06,200 --> 00:04:08,760 Speaker 1: let's talk a bit about your story and how you 64 00:04:08,840 --> 00:04:11,840 Speaker 1: even met the good doctor and started this company, because 65 00:04:11,840 --> 00:04:15,720 Speaker 1: you're not from the beauty space. No, neither him, nor 66 00:04:15,840 --> 00:04:19,080 Speaker 1: nor nor me. Absolutely no. We we met through a 67 00:04:19,120 --> 00:04:24,240 Speaker 1: common friend who is passionated about stem cells science. And 68 00:04:25,640 --> 00:04:27,080 Speaker 1: he he used to be, you know, he used to 69 00:04:27,160 --> 00:04:29,760 Speaker 1: be the kind of group of Steve Jobs at Rid College. 70 00:04:29,880 --> 00:04:33,160 Speaker 1: He that comment from Robert Finland. He used to he 71 00:04:33,240 --> 00:04:35,200 Speaker 1: was actually the guy who taught him yoga and brought 72 00:04:35,240 --> 00:04:38,599 Speaker 1: him to India. So and he was part of that 73 00:04:38,760 --> 00:04:42,760 Speaker 1: same hippique community. And he became, like Steve Jobs, a 74 00:04:42,800 --> 00:04:46,480 Speaker 1: self made billionaire. And and he's based out of Singapore, 75 00:04:46,520 --> 00:04:49,400 Speaker 1: travels a lot, you know, like three continents in the 76 00:04:49,440 --> 00:04:52,200 Speaker 1: same week. So he didn't want to, you know, to 77 00:04:52,320 --> 00:04:55,080 Speaker 1: suffer from jet lag. He wanted to stay young and 78 00:04:55,120 --> 00:04:59,279 Speaker 1: healthy and was very interested into the stem cells science 79 00:04:59,320 --> 00:05:03,520 Speaker 1: in in that kind of anti aging implications. And he 80 00:05:03,520 --> 00:05:06,000 Speaker 1: introduced me Agustiness one day, telling me he was the 81 00:05:06,040 --> 00:05:09,240 Speaker 1: best brain to day in stem cell research. And because 82 00:05:09,320 --> 00:05:12,279 Speaker 1: he was himself so obsessed about that sector, and he 83 00:05:12,440 --> 00:05:15,160 Speaker 1: was a very demanding character. He's very similar to the 84 00:05:15,200 --> 00:05:18,360 Speaker 1: personator you can imagine of Steve Jobs. So his endorsement 85 00:05:18,480 --> 00:05:20,640 Speaker 1: meant a lot to me. I thought, wow, so if 86 00:05:20,640 --> 00:05:23,640 Speaker 1: he's saying that, that's probably true. And I took really 87 00:05:23,640 --> 00:05:27,159 Speaker 1: his word very seriously and philanthropically. I was funding the 88 00:05:27,200 --> 00:05:32,360 Speaker 1: research of a French professor called e tenemibou And and 89 00:05:32,520 --> 00:05:36,640 Speaker 1: he was basically very advanced on research on trying to 90 00:05:36,640 --> 00:05:40,640 Speaker 1: find a soution for spinal cold injury. And so I 91 00:05:40,680 --> 00:05:44,040 Speaker 1: stayed in touch with Augustineis for the stem cell implication 92 00:05:44,160 --> 00:05:47,640 Speaker 1: of spinal cold injury treatment because my professor I was 93 00:05:47,680 --> 00:05:51,679 Speaker 1: founding in France had another approach um and I wanted 94 00:05:51,720 --> 00:05:54,720 Speaker 1: to put them in contact and keep the dialogue. And 95 00:05:54,760 --> 00:05:57,880 Speaker 1: I visited Augustus in Leipzig, because you know he's the 96 00:05:58,200 --> 00:06:01,680 Speaker 1: still today the head of the stem seve research at 97 00:06:01,680 --> 00:06:05,200 Speaker 1: the University of Leipzig in Germany. Cluse to Berlin and 98 00:06:05,360 --> 00:06:08,600 Speaker 1: he showed me the picture of a four year old 99 00:06:08,640 --> 00:06:12,480 Speaker 1: girl that was burned second third degree and was scheduled 100 00:06:12,520 --> 00:06:16,400 Speaker 1: for skin graft and after four days after applying a 101 00:06:16,440 --> 00:06:19,320 Speaker 1: wound jail he created in two thousand and eight, the 102 00:06:19,320 --> 00:06:22,800 Speaker 1: skin of that of that child started to heal and 103 00:06:22,839 --> 00:06:27,039 Speaker 1: after two weeks it was like visible. And so, to 104 00:06:27,080 --> 00:06:29,000 Speaker 1: cut a long story short, she didn't have to go 105 00:06:29,120 --> 00:06:32,239 Speaker 1: through skin graft and she didn't have to any scarring 106 00:06:32,480 --> 00:06:36,240 Speaker 1: after just a few months. And I was shocked by 107 00:06:36,240 --> 00:06:39,479 Speaker 1: the fact that such a treatment existed and the public 108 00:06:39,640 --> 00:06:42,080 Speaker 1: was not aware. I thought, you know, this is so 109 00:06:42,160 --> 00:06:46,440 Speaker 1: incredible because obviously burned child, they have to sometimes be 110 00:06:46,520 --> 00:06:49,719 Speaker 1: reoperated up to ten times as they grow, they have 111 00:06:49,800 --> 00:06:53,040 Speaker 1: to reopen the scar so you have the psychological trauma 112 00:06:53,040 --> 00:06:57,560 Speaker 1: and the pain, but avoiding scarring is actually huge in 113 00:06:57,680 --> 00:07:01,359 Speaker 1: terms of consequences, and obviously such a that can have 114 00:07:01,760 --> 00:07:04,359 Speaker 1: you know, a big impact on in war zone, for 115 00:07:04,400 --> 00:07:07,640 Speaker 1: the Red Cross, even for every I guess mother going 116 00:07:07,800 --> 00:07:11,040 Speaker 1: with their children on holidays. And so I was really 117 00:07:11,560 --> 00:07:15,760 Speaker 1: again shocked that that was created, that that did you know, 118 00:07:15,960 --> 00:07:18,880 Speaker 1: existed and seemed to work, and the pictures were there 119 00:07:18,960 --> 00:07:21,559 Speaker 1: to show that it worked. And I discussed with another 120 00:07:21,600 --> 00:07:25,000 Speaker 1: professor that has been collaborating with Augustinus and and treating 121 00:07:25,040 --> 00:07:28,160 Speaker 1: more than fifty patients on different types of wounds and burns, 122 00:07:28,680 --> 00:07:31,640 Speaker 1: and confirmed that in every single case, it worked, and 123 00:07:31,760 --> 00:07:34,280 Speaker 1: because I helped that other professor, I did not have 124 00:07:34,560 --> 00:07:38,280 Speaker 1: any liquidity to help Agustinus. And my mind was saying, okay, 125 00:07:38,320 --> 00:07:41,680 Speaker 1: but how can we help that guy get that research out, 126 00:07:41,840 --> 00:07:44,200 Speaker 1: you know, because as a university professor, he didn't have 127 00:07:44,360 --> 00:07:47,880 Speaker 1: the fancial means to fund it. And apparently, as he 128 00:07:47,960 --> 00:07:51,040 Speaker 1: told me that day, from a city group, because half 129 00:07:51,080 --> 00:07:55,160 Speaker 1: of humanity used fire to cook and get hitting. But 130 00:07:55,280 --> 00:07:59,560 Speaker 1: it's in developing countries, and therefore burn accidents are in 131 00:07:59,680 --> 00:08:02,840 Speaker 1: major every in developing countries. So it's not that interesting 132 00:08:03,040 --> 00:08:07,040 Speaker 1: to fund the research of someone on burns because it's 133 00:08:07,160 --> 00:08:10,280 Speaker 1: not such a big thing in developing countries. I mean, 134 00:08:10,360 --> 00:08:12,640 Speaker 1: thankfully it's not just big things in developing countries, but 135 00:08:13,080 --> 00:08:15,840 Speaker 1: but it's so unfortunate that in seeing the risk reward 136 00:08:15,960 --> 00:08:19,960 Speaker 1: for pharmastical group to be so interesting, and therefore my 137 00:08:20,120 --> 00:08:23,200 Speaker 1: mind was, okay, burn skin to perfect skin, so I thought, 138 00:08:23,480 --> 00:08:26,320 Speaker 1: wrinkle to perfect skin, and that he was during a dinner. 139 00:08:26,400 --> 00:08:28,160 Speaker 1: So at the end of the dinner, I very candidly 140 00:08:28,160 --> 00:08:29,920 Speaker 1: asked him if you could do an anti recal cream 141 00:08:30,000 --> 00:08:32,480 Speaker 1: that worked, and he said yes, why And it took 142 00:08:32,520 --> 00:08:35,319 Speaker 1: me two years for him to take that idea seriously, 143 00:08:35,760 --> 00:08:38,800 Speaker 1: So what experience did you have to say I can 144 00:08:38,960 --> 00:08:42,240 Speaker 1: do this and this could be something. I mean, talk 145 00:08:42,280 --> 00:08:45,360 Speaker 1: a little bit about your career beforehand. I mean the 146 00:08:45,679 --> 00:08:48,640 Speaker 1: number one quality I had is I was a naive. 147 00:08:49,040 --> 00:08:51,920 Speaker 1: I was totally enthusiastic by by the concept and I 148 00:08:52,120 --> 00:08:55,959 Speaker 1: was hardcore believer and I went all in and I 149 00:08:56,120 --> 00:08:58,280 Speaker 1: stopped everything I was doing. I had a flat in 150 00:08:58,360 --> 00:09:01,240 Speaker 1: London that I sold to find the beginning of it, 151 00:09:01,480 --> 00:09:04,880 Speaker 1: and all my savings from twenty years were putting the project, 152 00:09:05,000 --> 00:09:08,199 Speaker 1: and everyone around me thought I was completely crazy, and 153 00:09:08,520 --> 00:09:11,559 Speaker 1: I was convinced it would work, not having even a 154 00:09:11,640 --> 00:09:14,280 Speaker 1: prototype in the hand. So that, yeah, that's so so 155 00:09:14,480 --> 00:09:17,719 Speaker 1: naive was was the word. Um No. I had the 156 00:09:17,800 --> 00:09:20,319 Speaker 1: past as a as an investor, I was, I was 157 00:09:20,320 --> 00:09:23,480 Speaker 1: a partner and I worked at women Sacks. I worked 158 00:09:23,480 --> 00:09:27,000 Speaker 1: in a Brasidan investment bank as a partner. So but again, 159 00:09:27,080 --> 00:09:30,079 Speaker 1: nothing really prepared me to be an entrepreneur. But but 160 00:09:30,320 --> 00:09:32,800 Speaker 1: when when I was about to study at university, I 161 00:09:33,120 --> 00:09:37,520 Speaker 1: was passionate about medicine. So in some ways that project 162 00:09:37,640 --> 00:09:40,800 Speaker 1: reconciled too of my passion because I had the dream 163 00:09:40,840 --> 00:09:43,959 Speaker 1: to be an entrepreneur one day and I always was 164 00:09:44,120 --> 00:09:47,360 Speaker 1: fascinated by biology and how the human body was working. 165 00:09:47,400 --> 00:09:50,760 Speaker 1: And suddenly I had a project that reconciled the fact 166 00:09:50,800 --> 00:09:55,000 Speaker 1: of being an entrepreneur and dealing every day with great 167 00:09:55,080 --> 00:09:58,600 Speaker 1: minds in the medical field. Because Augustinus and his colleagues 168 00:09:58,960 --> 00:10:03,000 Speaker 1: are just genius, and they are genius about how marvelous 169 00:10:03,160 --> 00:10:05,880 Speaker 1: is the body as a machine, because everything about obviously 170 00:10:05,920 --> 00:10:08,280 Speaker 1: this discovery is really about the inner doctor, because it's 171 00:10:08,280 --> 00:10:11,240 Speaker 1: about triggering your own stem cells to work and not 172 00:10:11,920 --> 00:10:15,800 Speaker 1: actually manipulating or cultivating stem cells and injecting them from outside. 173 00:10:15,840 --> 00:10:18,680 Speaker 1: It's really about, you know, empowering your body to works 174 00:10:18,720 --> 00:10:22,959 Speaker 1: at its best. So I was crazy naive according to 175 00:10:23,120 --> 00:10:25,640 Speaker 1: my entourage with hand side, I think they were right, 176 00:10:26,400 --> 00:10:28,800 Speaker 1: and luckily I did not listen to anyone and I 177 00:10:29,080 --> 00:10:31,040 Speaker 1: was crazy enough to go for it. And I guess 178 00:10:31,160 --> 00:10:33,280 Speaker 1: a little bit of you know, mix of luck and 179 00:10:34,040 --> 00:10:39,040 Speaker 1: hard work. And obviously, the the invention of agushness is 180 00:10:39,080 --> 00:10:42,600 Speaker 1: amazing because, as you said, if the cream didn't work, 181 00:10:42,720 --> 00:10:45,160 Speaker 1: it would not be a fan the only reason that's 182 00:10:45,200 --> 00:10:49,040 Speaker 1: also something fair to recognize that the product is amazing. 183 00:10:49,520 --> 00:10:52,199 Speaker 1: And did the doctor need convincing to go into the 184 00:10:52,280 --> 00:10:56,600 Speaker 1: beauty industry like yeah, absolutely, I mean I think he had. 185 00:10:56,840 --> 00:11:00,160 Speaker 1: I think he never used himself like a scheme are 186 00:11:00,200 --> 00:11:02,800 Speaker 1: beauty cream, and his wife is a doctor and probably 187 00:11:02,880 --> 00:11:06,040 Speaker 1: never used one either, So I I really think they 188 00:11:06,120 --> 00:11:11,839 Speaker 1: did not understand the concept of financing a medical project, 189 00:11:12,000 --> 00:11:15,200 Speaker 1: a research project with a skincare product, because they had 190 00:11:15,280 --> 00:11:18,680 Speaker 1: no idea of you know, the dynamics and the demand 191 00:11:18,760 --> 00:11:21,360 Speaker 1: for this type of product in this type of industry. 192 00:11:21,800 --> 00:11:25,360 Speaker 1: So I really per severed and went back and went back. 193 00:11:25,400 --> 00:11:27,800 Speaker 1: But but the last time, at the time I decided, 194 00:11:27,920 --> 00:11:30,360 Speaker 1: this is really the last time I go there. I 195 00:11:30,640 --> 00:11:33,679 Speaker 1: very bluntly told that since I said, listen, if we 196 00:11:33,720 --> 00:11:37,040 Speaker 1: would have studied two years ago, we would probably have 197 00:11:37,360 --> 00:11:40,840 Speaker 1: a product in the market today. So what is holding 198 00:11:40,880 --> 00:11:44,679 Speaker 1: you back? Because I was again offering to provide you know, 199 00:11:44,800 --> 00:11:48,760 Speaker 1: the financing, the structuring, putting the team together, etcetera. And 200 00:11:49,679 --> 00:11:52,319 Speaker 1: so there was no kind of risk according to me, 201 00:11:52,520 --> 00:11:54,679 Speaker 1: to to him, a part of course wasting a bit 202 00:11:54,720 --> 00:11:58,400 Speaker 1: of time, which is which is relevant risk. And that 203 00:11:58,600 --> 00:12:00,439 Speaker 1: day when I was really about to it up, he 204 00:12:00,960 --> 00:12:03,160 Speaker 1: kind of confessed to me that in the last three 205 00:12:03,240 --> 00:12:07,400 Speaker 1: months he was giving to his patience prototype of the cream, 206 00:12:07,760 --> 00:12:10,600 Speaker 1: and that those patients after one month, instead of calling 207 00:12:10,679 --> 00:12:13,360 Speaker 1: him back to talk about their treatment and how they felt, 208 00:12:13,760 --> 00:12:16,520 Speaker 1: they were calling him back to have another cream. And 209 00:12:16,679 --> 00:12:19,920 Speaker 1: so in a very candid as well, and since your wig, 210 00:12:19,920 --> 00:12:22,840 Speaker 1: he said, you know what, people seems happy about that cream, 211 00:12:22,960 --> 00:12:25,719 Speaker 1: so let's do it. And it was really like that. 212 00:12:25,840 --> 00:12:28,640 Speaker 1: It was really get people seems to enjoy it, So 213 00:12:29,400 --> 00:12:44,679 Speaker 1: let's let's do it. And that's how it started. So 214 00:12:45,040 --> 00:12:46,959 Speaker 1: I don't know how much of the story is in 215 00:12:47,040 --> 00:12:50,280 Speaker 1: your marketing of the product, because I think most people 216 00:12:50,400 --> 00:12:54,520 Speaker 1: see this beautiful bottle, this very high price point, and 217 00:12:54,640 --> 00:12:57,880 Speaker 1: they hear celebrities like it, they hear all sorts of things. 218 00:12:58,840 --> 00:13:01,439 Speaker 1: So do you have a strategy in your marketing, like 219 00:13:01,760 --> 00:13:05,480 Speaker 1: is this something that you talk about telling the story 220 00:13:05,640 --> 00:13:08,719 Speaker 1: or is it more just this beautiful blue bottle with 221 00:13:08,800 --> 00:13:12,120 Speaker 1: this magic dream. Personally, when when I try to to 222 00:13:12,320 --> 00:13:15,199 Speaker 1: share that story, I show I show the picture of 223 00:13:15,280 --> 00:13:17,520 Speaker 1: that of that little girl, that four year old girl, 224 00:13:17,600 --> 00:13:22,240 Speaker 1: and that's enough convincing about you know the project. Now 225 00:13:22,679 --> 00:13:25,560 Speaker 1: when it comes to communication to the outside world, Yeah, 226 00:13:25,559 --> 00:13:27,720 Speaker 1: it's a debate I'm having with the team all the time, 227 00:13:27,760 --> 00:13:30,000 Speaker 1: and I keep telling the team, we need to go 228 00:13:30,120 --> 00:13:32,880 Speaker 1: back to science, you know, we launched in much two 229 00:13:32,920 --> 00:13:35,400 Speaker 1: thousand and eighteen, so that we're very new brand, we're 230 00:13:35,559 --> 00:13:39,959 Speaker 1: very recent brand, and and therefore our story becomes what 231 00:13:40,280 --> 00:13:42,880 Speaker 1: people make out of it because we don't have As 232 00:13:42,920 --> 00:13:44,880 Speaker 1: you know, you've been part of a big group. You 233 00:13:44,960 --> 00:13:47,280 Speaker 1: were collaborating with this the order at some point in 234 00:13:47,320 --> 00:13:51,079 Speaker 1: your life, and those guys have incredible means, financial means 235 00:13:51,120 --> 00:13:53,439 Speaker 1: when it comes to marketing. When you're an entrepreneur like 236 00:13:53,520 --> 00:13:56,240 Speaker 1: you are today and I am today, you hustle with 237 00:13:56,320 --> 00:13:58,960 Speaker 1: the financial means you have, which are completely different than 238 00:13:59,040 --> 00:14:02,600 Speaker 1: those guys, than the big groups. And therefore, the celebrity 239 00:14:02,720 --> 00:14:06,880 Speaker 1: endorsement was to us an incredible tool, as well as 240 00:14:07,120 --> 00:14:11,040 Speaker 1: the journalist endorsement, like the beauty journalists who try the 241 00:14:11,200 --> 00:14:14,800 Speaker 1: cream and then put black and white their own experience 242 00:14:15,000 --> 00:14:17,600 Speaker 1: with the cream and endorsed it. It was this kind 243 00:14:17,679 --> 00:14:24,000 Speaker 1: of you know, cross references of journalists and awards and celebrities, etcetera. 244 00:14:24,080 --> 00:14:26,640 Speaker 1: I don't think what I've discovered is I think for 245 00:14:26,720 --> 00:14:30,120 Speaker 1: a premium product, people need to understand the reason why 246 00:14:30,280 --> 00:14:33,160 Speaker 1: to buy, it's not enough. Celebrities are not enough. They 247 00:14:33,280 --> 00:14:36,000 Speaker 1: might be enough for a ten year, ten dollar limbo, 248 00:14:37,280 --> 00:14:40,280 Speaker 1: but they're not enough to buy a moisturizer that is 249 00:14:40,320 --> 00:14:42,560 Speaker 1: supposed to have an impact on the health of your skin. 250 00:14:43,000 --> 00:14:45,480 Speaker 1: I agree with you because it's your. The true story, 251 00:14:45,600 --> 00:14:48,400 Speaker 1: the authentic story, is your point of difference. It's your 252 00:14:48,520 --> 00:14:51,960 Speaker 1: above everyone else. You know, it's not just here's another cream. 253 00:14:52,160 --> 00:14:55,600 Speaker 1: So did you launch with one product? Yes, so we 254 00:14:55,720 --> 00:14:58,680 Speaker 1: launched with one product and to texture, you know, the 255 00:14:59,240 --> 00:15:03,960 Speaker 1: rich texture, the lighter texture, and and that was you know, 256 00:15:04,080 --> 00:15:07,080 Speaker 1: out of like I guess, we have now nearly three 257 00:15:07,160 --> 00:15:09,920 Speaker 1: years of life. I'm out of those three years of life. 258 00:15:10,280 --> 00:15:13,880 Speaker 1: Nearly two years was just with those like two creams, 259 00:15:13,920 --> 00:15:16,560 Speaker 1: the rich cream and the creat You're you're expanding like crazy, 260 00:15:16,600 --> 00:15:19,160 Speaker 1: which we'll talk about. But the out of the cream 261 00:15:19,200 --> 00:15:22,160 Speaker 1: and the rich cream, which one out cells because I 262 00:15:22,280 --> 00:15:25,160 Speaker 1: know my favorite, Yeah, the rich cream out sails the 263 00:15:25,240 --> 00:15:29,680 Speaker 1: cream globally. But but again, you know, it's like it's 264 00:15:29,720 --> 00:15:33,080 Speaker 1: like I guess, colors and preference depending on your skin texture. 265 00:15:33,160 --> 00:15:35,520 Speaker 1: You know, one could think that the cream could be 266 00:15:35,600 --> 00:15:37,200 Speaker 1: used the day on the rich cream at night. I 267 00:15:37,240 --> 00:15:40,520 Speaker 1: guess it's a combination of that and the climate for 268 00:15:40,600 --> 00:15:43,120 Speaker 1: example in l a is very dry and the winter 269 00:15:43,240 --> 00:15:45,800 Speaker 1: in New York is very dry too. Now I I 270 00:15:45,960 --> 00:15:48,000 Speaker 1: think I heard the rumor, has it that you're in Florida. 271 00:15:48,000 --> 00:15:51,120 Speaker 1: I guess in Florida. Maybe the cream during the day 272 00:15:51,200 --> 00:15:52,880 Speaker 1: is more relevant than the rich I don't know. You know, 273 00:15:53,360 --> 00:15:55,480 Speaker 1: I love the rich cream just because I'm very dry, 274 00:15:55,680 --> 00:15:57,920 Speaker 1: and I think I told you this. I really swear 275 00:15:58,000 --> 00:16:00,680 Speaker 1: that my eyebrows have grown in because of it. Have 276 00:16:00,800 --> 00:16:04,080 Speaker 1: you tried it for hair growth? So yeah, yeah, it's 277 00:16:04,200 --> 00:16:08,160 Speaker 1: it's something we're thinking about. Yeah, because the science behind 278 00:16:09,320 --> 00:16:12,880 Speaker 1: you know, again, nourishing the environment of your of yourselves 279 00:16:13,040 --> 00:16:15,640 Speaker 1: so that they work at their best. That philosophy works 280 00:16:15,680 --> 00:16:17,760 Speaker 1: for your skin, but it does work as well for 281 00:16:17,880 --> 00:16:22,200 Speaker 1: your hair. So you know, hellos is multi factorial. It 282 00:16:22,280 --> 00:16:26,040 Speaker 1: can be linked to hormone stress and sterrustle. It's um 283 00:16:26,360 --> 00:16:29,880 Speaker 1: it's a complex issue, but I think we do have 284 00:16:30,480 --> 00:16:34,680 Speaker 1: a potential to contribute positively to that that issue. Yes, 285 00:16:35,120 --> 00:16:38,920 Speaker 1: it's very exciting. So tell me about your pipeline, because 286 00:16:39,320 --> 00:16:42,760 Speaker 1: you started with these two amazing products, and now how 287 00:16:42,840 --> 00:16:48,640 Speaker 1: many sks do you have? So I'm not even totally sure, 288 00:16:48,720 --> 00:16:51,560 Speaker 1: but I guess around nine something like that. Must be 289 00:16:51,600 --> 00:16:55,240 Speaker 1: around nine, maybe between eight to ten. I'm guessing that's it. 290 00:16:55,400 --> 00:16:58,440 Speaker 1: It seems like more you think. So we have the 291 00:16:58,560 --> 00:17:02,080 Speaker 1: hand cream, the moisturize, is the body cream, body lotion, 292 00:17:02,560 --> 00:17:10,520 Speaker 1: body oil, face oil, cleansing, bol cream cleansing, gael expoliating, torner, 293 00:17:11,359 --> 00:17:13,920 Speaker 1: all the essence. So we are at nine. So if 294 00:17:14,040 --> 00:17:17,159 Speaker 1: we consider that the cream that have to texture, we 295 00:17:17,240 --> 00:17:20,600 Speaker 1: are ten. I guess we have launched certainly a lot 296 00:17:20,680 --> 00:17:24,879 Speaker 1: of products this last here two thousand twenty between July 297 00:17:25,080 --> 00:17:27,680 Speaker 1: and September. And the reality is it's not that we 298 00:17:27,880 --> 00:17:31,120 Speaker 1: suddenly wanted another Nuncher of product. Is that some products 299 00:17:31,160 --> 00:17:33,760 Speaker 1: that were supposed to launch in February got delayed. I mean, 300 00:17:33,880 --> 00:17:37,680 Speaker 1: we all had to reinvent ourselves due due to the pandemic. 301 00:17:37,800 --> 00:17:40,720 Speaker 1: And you know, some of our suppliers are were based 302 00:17:40,760 --> 00:17:44,480 Speaker 1: in Italy, and you know Italy was hit very hard 303 00:17:44,520 --> 00:17:47,639 Speaker 1: from the beginning. So so it's not that we certainly 304 00:17:47,760 --> 00:17:50,720 Speaker 1: wanted to create this concept that we were going from 305 00:17:50,760 --> 00:17:53,960 Speaker 1: two to three products to to ten in the space 306 00:17:54,080 --> 00:17:56,840 Speaker 1: of you know, four months. It's just that we don't 307 00:17:56,920 --> 00:18:00,080 Speaker 1: have such a corporate planning, you know. We we we 308 00:18:00,200 --> 00:18:04,040 Speaker 1: have Augustinus and the New Product Team, etcetera working on 309 00:18:04,119 --> 00:18:07,280 Speaker 1: the formula and then and and we work on different 310 00:18:07,320 --> 00:18:10,639 Speaker 1: projects that we think from from talking to the consumers 311 00:18:10,680 --> 00:18:13,000 Speaker 1: will receive feedback, you know, the same way when we 312 00:18:13,160 --> 00:18:15,479 Speaker 1: release the face cream, people were saying, oh, I love 313 00:18:15,520 --> 00:18:16,840 Speaker 1: what I see on my face. Can I have that 314 00:18:16,960 --> 00:18:18,639 Speaker 1: the same for my body? So we decided to do 315 00:18:18,760 --> 00:18:21,240 Speaker 1: the body cream. And but but we don't kind of 316 00:18:21,359 --> 00:18:24,480 Speaker 1: planet a precise data where to launch, depending on the 317 00:18:24,560 --> 00:18:28,000 Speaker 1: strategy of season or whether it's like when something is ready, 318 00:18:28,320 --> 00:18:30,600 Speaker 1: we get it out. And I know it can seem 319 00:18:30,600 --> 00:18:34,520 Speaker 1: a little bit unconventional in some ways, but but why not. 320 00:18:34,720 --> 00:18:37,040 Speaker 1: At the end of the day, the main criteria for 321 00:18:37,200 --> 00:18:40,480 Speaker 1: us is that the product match our standard. And I 322 00:18:40,600 --> 00:18:43,480 Speaker 1: think if we're true to that, if we're true believers 323 00:18:43,600 --> 00:18:47,040 Speaker 1: that the product are special and they add something, then 324 00:18:47,359 --> 00:18:48,960 Speaker 1: then the day they are ready, they should be there. 325 00:18:49,080 --> 00:18:51,480 Speaker 1: They should be they should be proposed to the to 326 00:18:51,560 --> 00:18:54,000 Speaker 1: the consumer. And by the way, it's the new way 327 00:18:54,040 --> 00:18:56,359 Speaker 1: of doing business. So you are doing not you know, 328 00:18:56,480 --> 00:18:58,720 Speaker 1: you're not doing things traditionally. You don't want to be 329 00:18:58,840 --> 00:19:00,760 Speaker 1: doing that. That's like that it's a beast that you 330 00:19:00,840 --> 00:19:03,600 Speaker 1: could never change. I think you're on the sweet spot. 331 00:19:03,680 --> 00:19:18,359 Speaker 1: I think you're exactly where you should be. How do 332 00:19:18,440 --> 00:19:21,520 Speaker 1: you take care of yourself? What is your what is 333 00:19:21,560 --> 00:19:23,680 Speaker 1: your self care routine? I mean, I speak to so 334 00:19:23,760 --> 00:19:25,800 Speaker 1: many women, I don't speak to that many guys, so 335 00:19:25,920 --> 00:19:29,840 Speaker 1: I'm just curious. No, I've tried. I just like many 336 00:19:29,920 --> 00:19:33,080 Speaker 1: people during the pandemic, I've tried to I've tried to 337 00:19:33,160 --> 00:19:36,159 Speaker 1: do sports like I've tried to impose on myself. When 338 00:19:36,200 --> 00:19:39,080 Speaker 1: I was waking up in the morning the first phase 339 00:19:39,119 --> 00:19:41,440 Speaker 1: of the pandemic, when we had confinement in Paris, we 340 00:19:41,640 --> 00:19:45,240 Speaker 1: actually had something very weird. We had three months of 341 00:19:45,359 --> 00:19:47,960 Speaker 1: good weather in a rule in Paris from March to June. 342 00:19:48,200 --> 00:19:50,399 Speaker 1: And I was born in Paris, and so I've been 343 00:19:50,440 --> 00:19:53,080 Speaker 1: there for quite a few years now and I've never 344 00:19:53,160 --> 00:19:55,280 Speaker 1: seen that. And I'm lucky enough that i have a 345 00:19:55,320 --> 00:19:58,920 Speaker 1: little bit of outdoor space. So I was every morning 346 00:19:59,440 --> 00:20:02,320 Speaker 1: outdoor one hour, you know, enjoying a bit of sun. 347 00:20:02,600 --> 00:20:04,720 Speaker 1: I know it's not very good for the skin officially, 348 00:20:04,800 --> 00:20:08,160 Speaker 1: but I like enjoying the sun. And that's that's where 349 00:20:08,280 --> 00:20:10,879 Speaker 1: my I which is better, helps me and repair a 350 00:20:10,920 --> 00:20:13,600 Speaker 1: little bit of damage I do. But that damage, it's 351 00:20:13,680 --> 00:20:16,440 Speaker 1: vitamin D and I agree, I agree, And I'm in 352 00:20:16,520 --> 00:20:18,800 Speaker 1: the A lot of SPF. A lot of SPF are 353 00:20:18,880 --> 00:20:21,119 Speaker 1: chemicals and we need to be careful about those chemical 354 00:20:21,280 --> 00:20:24,760 Speaker 1: SPF two. Um. So yeah, so I've been I've been 355 00:20:24,880 --> 00:20:28,280 Speaker 1: kind of discipline about doing sports, and I like, I mean, 356 00:20:28,800 --> 00:20:31,920 Speaker 1: usually I'd rather do sports like swimming and being the ocean. 357 00:20:32,000 --> 00:20:34,720 Speaker 1: But obviously being in Paris, I still I was disciplined 358 00:20:34,760 --> 00:20:38,119 Speaker 1: in that, and I guess it helped me, you know. 359 00:20:38,280 --> 00:20:41,600 Speaker 1: And as I said, I think we were very privileged 360 00:20:41,640 --> 00:20:43,600 Speaker 1: to be busy. You know, we were in a phase 361 00:20:43,680 --> 00:20:47,040 Speaker 1: of problem solving. We wanted to contribute as well for 362 00:20:47,160 --> 00:20:50,359 Speaker 1: the pandemic, so we which changed the production to create 363 00:20:50,600 --> 00:20:53,000 Speaker 1: the hand treatment and to gift as well to to 364 00:20:53,240 --> 00:20:57,200 Speaker 1: hospitals and frontliners the sanitizers, and so we went onto 365 00:20:57,280 --> 00:21:01,600 Speaker 1: those kind of getting busy, and actually getting busy just 366 00:21:01,800 --> 00:21:04,200 Speaker 1: gets through through the day because, as you know, some 367 00:21:04,400 --> 00:21:08,000 Speaker 1: of the people they're based in New York. So waking 368 00:21:08,080 --> 00:21:09,920 Speaker 1: up in Paris, I had my kind of morning, a 369 00:21:10,000 --> 00:21:12,560 Speaker 1: little bit free to do their sports. But then come 370 00:21:12,680 --> 00:21:15,240 Speaker 1: to p M, my time the video called kicks in 371 00:21:15,480 --> 00:21:19,040 Speaker 1: and that was still till dinner time, non stop. And 372 00:21:19,320 --> 00:21:21,960 Speaker 1: again I feel blessed about that because I think for 373 00:21:22,000 --> 00:21:26,000 Speaker 1: a lot of people that unfortunately and sadly lost their job, 374 00:21:26,720 --> 00:21:29,760 Speaker 1: the pandemic was probably harder because you know, the time, 375 00:21:30,200 --> 00:21:35,080 Speaker 1: more anxiety, more worries about the future. But every day 376 00:21:35,080 --> 00:21:37,480 Speaker 1: I guess and and also more time to think about it, 377 00:21:38,080 --> 00:21:40,320 Speaker 1: and so I think that was part as well. You know, 378 00:21:40,920 --> 00:21:43,400 Speaker 1: being busy was also part of the of the self 379 00:21:43,440 --> 00:21:46,639 Speaker 1: care routine. Okay, now I have a speed round for you, 380 00:21:46,880 --> 00:21:49,520 Speaker 1: and these are the same questions I asked everybody. First 381 00:21:49,560 --> 00:21:52,680 Speaker 1: of all, what does beauty mean to you? What is 382 00:21:52,760 --> 00:21:56,640 Speaker 1: beauty mean to me? Energy? That's a good one. Yeah, 383 00:21:56,880 --> 00:22:00,479 Speaker 1: that's a really good one. What's your personal daily skincare routine? 384 00:22:01,440 --> 00:22:03,480 Speaker 1: It's been a big thing up in the in the 385 00:22:03,600 --> 00:22:05,840 Speaker 1: last three months, as you know, you know, I'm I'm 386 00:22:05,920 --> 00:22:08,479 Speaker 1: convinced about our products, so I add them to my routine. 387 00:22:08,520 --> 00:22:14,040 Speaker 1: So Sarah steps, Yeah, what are your steps? So I do? 388 00:22:14,359 --> 00:22:18,879 Speaker 1: I do cleanser, face, soil cream during the day and 389 00:22:19,200 --> 00:22:21,800 Speaker 1: uh and I'm done, and then the same with maybe 390 00:22:21,800 --> 00:22:25,240 Speaker 1: a return for night. And how about the last TV 391 00:22:25,359 --> 00:22:31,040 Speaker 1: show or movie you binged or the Queen's Gambit? Loved it? 392 00:22:31,440 --> 00:22:34,040 Speaker 1: Yeah it was, it was so good. And now you're 393 00:22:34,080 --> 00:22:39,480 Speaker 1: in Paris. What have you eaten today? Actually? Tight food? Yeah, 394 00:22:39,920 --> 00:22:42,600 Speaker 1: very good, tight food. I love spicy food. And it's 395 00:22:42,640 --> 00:22:45,119 Speaker 1: healthy food too, you know, I try with influence, so 396 00:22:45,400 --> 00:22:48,480 Speaker 1: rich new stuff, tried to with vegetables of tried, I 397 00:22:48,560 --> 00:22:50,639 Speaker 1: don't know. When I'm in Paris, it's bread and cheese. 398 00:22:50,760 --> 00:22:54,680 Speaker 1: But okay, um, I know, I know, I know that. Yeah, 399 00:22:54,800 --> 00:22:59,399 Speaker 1: what is your favorite cocktail recently because I've been to 400 00:22:59,520 --> 00:23:04,520 Speaker 1: Mexico recently on the holidays, mescalita because I've heard that 401 00:23:04,640 --> 00:23:08,560 Speaker 1: mescal is not so processed. So I'm kind of again 402 00:23:08,640 --> 00:23:14,760 Speaker 1: trying to be healthy while while being an alcoholic. No, yes, yes, yes, 403 00:23:14,920 --> 00:23:17,240 Speaker 1: I believe in that. And what are you most What 404 00:23:17,400 --> 00:23:19,760 Speaker 1: is Charles most looking forward to in two thousand and 405 00:23:19,880 --> 00:23:23,280 Speaker 1: twenty one? I, I mean, I, like all of us, 406 00:23:23,359 --> 00:23:25,760 Speaker 1: I guess the end of the end of the pandemic 407 00:23:25,840 --> 00:23:28,359 Speaker 1: because the end of you know, worrying about the our 408 00:23:28,480 --> 00:23:31,800 Speaker 1: loved ones, the end of seeing people losing their jobs, 409 00:23:31,840 --> 00:23:34,919 Speaker 1: and you know, anxiety everywhere. We all want that kind 410 00:23:34,960 --> 00:23:38,080 Speaker 1: of me to be over for so many reasons. Yeah. Well, 411 00:23:38,240 --> 00:23:42,440 Speaker 1: first of all, congratulations and everything you've done, You've only started. 412 00:23:42,680 --> 00:23:44,680 Speaker 1: I know the brand is one of the fastest growing 413 00:23:44,720 --> 00:23:48,040 Speaker 1: skincare brands. By the way, I hear that your online 414 00:23:48,080 --> 00:23:51,440 Speaker 1: searches have jumped from five thousand to forty thousand, like 415 00:23:52,000 --> 00:23:54,240 Speaker 1: it's happening. You keep saying you're a small little brand, 416 00:23:54,280 --> 00:23:57,959 Speaker 1: no one knows about you. It's happening. So enjoy the journey. 417 00:23:58,200 --> 00:24:00,280 Speaker 1: And I'm really excited I get to be I'm how 418 00:24:00,359 --> 00:24:03,240 Speaker 1: part of it. So nice to meet you, and so 419 00:24:04,119 --> 00:24:05,960 Speaker 1: and so great to talk to you, and thank you, 420 00:24:06,440 --> 00:24:11,600 Speaker 1: Thank you big. For more podcasts from I heart Radio, 421 00:24:11,960 --> 00:24:15,280 Speaker 1: visit the I heart Radio app, Apple podcast, or wherever 422 00:24:15,359 --> 00:24:17,080 Speaker 1: you listen to your favorite shows.