1 00:00:09,240 --> 00:00:11,640 Speaker 1: Hello, and welcome to Savor production of iHeartRadio. 2 00:00:11,760 --> 00:00:13,720 Speaker 2: I'm any Race and I'm more in Vocal Bomb, and 3 00:00:13,760 --> 00:00:16,560 Speaker 2: today we have an episode for you about Stofers. 4 00:00:17,320 --> 00:00:22,000 Speaker 1: Yes, stoves, which got into a lot more stuff than 5 00:00:22,040 --> 00:00:23,000 Speaker 1: I thought they did. 6 00:00:23,600 --> 00:00:26,639 Speaker 2: Yeah, oh gosh. And they are not a sponsor, just 7 00:00:27,040 --> 00:00:31,560 Speaker 2: a company of interest. Yeah. 8 00:00:31,840 --> 00:00:35,280 Speaker 1: That sounds like we're like secret agents or something like 9 00:00:36,560 --> 00:00:41,360 Speaker 1: secret podcast agents everywhere that you find your podcasts. Yes, 10 00:00:42,600 --> 00:00:45,720 Speaker 1: we're waiting. Did you have I know, I know we 11 00:00:45,840 --> 00:00:51,120 Speaker 1: love these non sponsored company episodes. Did you have any 12 00:00:51,159 --> 00:00:51,959 Speaker 1: reason this was. 13 00:00:51,880 --> 00:00:54,279 Speaker 2: On your mind? I think I had just been to 14 00:00:54,320 --> 00:00:57,800 Speaker 2: the grocery store, and you know, I was looking for 15 00:00:58,120 --> 00:01:01,800 Speaker 2: my like specific things I go to and I just 16 00:01:01,840 --> 00:01:04,399 Speaker 2: like saw the wall of Stofers and I was like, 17 00:01:04,440 --> 00:01:05,160 Speaker 2: what's up with that? 18 00:01:06,000 --> 00:01:14,039 Speaker 1: So yeah, yeah, I look, if we had a separate podcast, 19 00:01:14,080 --> 00:01:20,200 Speaker 1: I would do my whole drama about my refrigerator consumed 20 00:01:20,319 --> 00:01:24,600 Speaker 1: my life. But I currently have a working refrigerator. Yeah 21 00:01:24,640 --> 00:01:30,000 Speaker 1: you do. It's making weird noises. Oh no, it's like blooping, 22 00:01:30,160 --> 00:01:36,039 Speaker 1: like blooping. It's like I don't know, I don't know 23 00:01:36,080 --> 00:01:42,959 Speaker 1: what's happening. I'm trying to be positive as I want 24 00:01:43,040 --> 00:01:47,400 Speaker 1: this to be over is it still. 25 00:01:47,160 --> 00:01:51,080 Speaker 2: Chilling your your foods to an appropriate temperature? This it 26 00:01:51,160 --> 00:01:55,120 Speaker 2: is doing Okay, she is doing well, that's great. Well, 27 00:01:55,160 --> 00:02:00,280 Speaker 2: I mean that is ideally what would happen. But I 28 00:02:00,320 --> 00:02:02,960 Speaker 2: did kind of go I would I won't say overboard, 29 00:02:03,000 --> 00:02:05,400 Speaker 2: because my landlord, if you listen to this, would would 30 00:02:06,320 --> 00:02:06,920 Speaker 2: at me. 31 00:02:07,160 --> 00:02:11,160 Speaker 1: You would. But I did. I haven't had a freezer 32 00:02:11,320 --> 00:02:15,440 Speaker 1: in over six months, so I got a bunch of 33 00:02:15,480 --> 00:02:18,920 Speaker 1: foods that I haven't had in a long time, especially 34 00:02:18,960 --> 00:02:22,720 Speaker 1: like nostalgic foods, which I really had no reason to 35 00:02:22,800 --> 00:02:25,919 Speaker 1: do other than it's not like if my freezer had 36 00:02:25,960 --> 00:02:29,359 Speaker 1: been working, I would have gotten those. There were nostalgic foods, 37 00:02:29,360 --> 00:02:30,000 Speaker 1: but I did it. 38 00:02:30,919 --> 00:02:34,160 Speaker 2: Look you had some of them were stovest. You had 39 00:02:34,280 --> 00:02:37,880 Speaker 2: been through a stressful situation, and you know food can 40 00:02:37,880 --> 00:02:41,160 Speaker 2: comfort us in our times of need, A can, So yeah, 41 00:02:41,200 --> 00:02:43,240 Speaker 2: I get that. I I will say that while we 42 00:02:43,240 --> 00:02:47,919 Speaker 2: were writing, while I was writing this outline, I usually 43 00:02:48,480 --> 00:02:53,520 Speaker 2: have some kind of frozen lasagna on hand, not not 44 00:02:53,680 --> 00:02:58,280 Speaker 2: usually stovers, to be honest, but but yeah, and I 45 00:02:58,360 --> 00:03:00,040 Speaker 2: did not, and I was mad. 46 00:03:02,040 --> 00:03:08,200 Speaker 3: Like you opened the freezer, fury dawns on your I 47 00:03:08,280 --> 00:03:10,160 Speaker 3: knew I knew I hadn't gotten any, and so. 48 00:03:10,160 --> 00:03:13,720 Speaker 2: I was just like, Lauren, what have you done to 49 00:03:13,800 --> 00:03:15,519 Speaker 2: yourself past? 50 00:03:15,840 --> 00:03:18,280 Speaker 1: Lauren ruining things again? 51 00:03:21,000 --> 00:03:23,359 Speaker 2: It's okay, I think I'm gonna go today or tomorrow. 52 00:03:23,400 --> 00:03:24,639 Speaker 2: We can rectify the situation. 53 00:03:25,120 --> 00:03:29,880 Speaker 1: Yes, this is easily rectify because sers is everywhere. 54 00:03:30,040 --> 00:03:30,840 Speaker 2: Oh my goodness. 55 00:03:30,919 --> 00:03:35,080 Speaker 1: Yes. Yeah. So, like most of my clearest associations with 56 00:03:35,120 --> 00:03:40,240 Speaker 1: Stoers has to do with college actually, because the way 57 00:03:40,320 --> 00:03:44,160 Speaker 1: that my dining plan worked, because I got the cheapest 58 00:03:44,200 --> 00:03:48,720 Speaker 1: dining plan was essentially you had like credit to use 59 00:03:48,760 --> 00:03:54,240 Speaker 1: at their stores on campus, and what their stores on 60 00:03:54,320 --> 00:03:57,960 Speaker 1: campus had was a lot of stoves. And I actually 61 00:03:58,000 --> 00:04:00,320 Speaker 1: didn't realize that until I was doing this research. Like 62 00:04:00,360 --> 00:04:04,240 Speaker 1: I don't think I remembered oh the brand. I just knew, 63 00:04:04,440 --> 00:04:05,960 Speaker 1: Like when I was reading it, I was like, oh 64 00:04:06,040 --> 00:04:09,360 Speaker 1: yeah that one. Oh yeah. So there was a lot 65 00:04:09,440 --> 00:04:13,360 Speaker 1: of lean cuisine going on, sure, a lot of fetucini, 66 00:04:13,640 --> 00:04:19,240 Speaker 1: a lot of mac and cheese, Salsbury steak. But that 67 00:04:19,400 --> 00:04:22,120 Speaker 1: was like my college experience at least for like two years, 68 00:04:22,200 --> 00:04:26,159 Speaker 1: I was just eating whatever frozen food was that the 69 00:04:26,200 --> 00:04:27,440 Speaker 1: Westside grocery. 70 00:04:29,320 --> 00:04:33,120 Speaker 2: Huh, yeah, I don't. Stofirs isn't a brand that I've 71 00:04:33,360 --> 00:04:38,240 Speaker 2: really purchased a lot in my life. But I don't know. 72 00:04:38,440 --> 00:04:41,800 Speaker 2: I yeah this, I'm gonna have to go check check 73 00:04:41,839 --> 00:04:45,560 Speaker 2: what they have and maybe, yeah, maybe try some things out, 74 00:04:45,880 --> 00:04:46,719 Speaker 2: see how it goes. 75 00:04:47,600 --> 00:04:54,000 Speaker 1: Get a hole, get a like stove, first spread. I 76 00:04:54,080 --> 00:04:58,800 Speaker 1: really think that's a good idea. Another thing to add 77 00:04:59,560 --> 00:05:02,800 Speaker 1: to our list. We're gonna have to make this multiple 78 00:05:02,880 --> 00:05:04,719 Speaker 1: nights because it's getting oh yeah out of hand. 79 00:05:05,000 --> 00:05:07,719 Speaker 2: Yeah yeah, no, we have we have like nine movies 80 00:05:07,800 --> 00:05:10,799 Speaker 2: now and like, yeah, we we just added Big Trouble 81 00:05:10,800 --> 00:05:13,880 Speaker 2: and Little China to the list. So yeah, we're going 82 00:05:13,960 --> 00:05:16,520 Speaker 2: to have to We're gonna have to pace ourselves. 83 00:05:16,920 --> 00:05:19,240 Speaker 1: Oh it's okay, terrible, I have to hang out with 84 00:05:19,320 --> 00:05:20,960 Speaker 1: Laurie oh Man. 85 00:05:21,839 --> 00:05:23,120 Speaker 2: Hate when that happens. 86 00:05:26,160 --> 00:05:28,960 Speaker 1: Wow, okay, I think that brings us to our question. 87 00:05:29,200 --> 00:05:29,920 Speaker 2: It does. 88 00:05:31,560 --> 00:05:36,640 Speaker 1: Stofers what is it? 89 00:05:37,160 --> 00:05:41,720 Speaker 2: Well? Stofers is a brand that currently deals in frozen 90 00:05:41,839 --> 00:05:45,720 Speaker 2: prepared foods. Generally, their products are meant to be like 91 00:05:45,839 --> 00:05:51,560 Speaker 2: inexpensive quick versions of home style mid century Ish American 92 00:05:51,760 --> 00:05:58,080 Speaker 2: dishes like hearty and comforting and nostalgic and unchallenging, with 93 00:05:58,120 --> 00:06:02,680 Speaker 2: an emphasis on starches and meats and cheese. Sauces and gravies, 94 00:06:03,320 --> 00:06:06,960 Speaker 2: all easily heated in a microwave or a standard oven 95 00:06:06,960 --> 00:06:12,080 Speaker 2: if you're fancy. They're pretty ubiquitous in grocery stores in 96 00:06:12,120 --> 00:06:16,279 Speaker 2: the United States. They sell their entrees and sides to 97 00:06:16,440 --> 00:06:21,000 Speaker 2: consumers in both single and family sized packages like multi 98 00:06:21,000 --> 00:06:24,320 Speaker 2: serving packages, and also to the service industry and like 99 00:06:24,520 --> 00:06:29,839 Speaker 2: service quantities as well. They're mostly like even easier versions 100 00:06:30,120 --> 00:06:35,360 Speaker 2: of dishes that were designed to be easy. They're like 101 00:06:36,000 --> 00:06:39,240 Speaker 2: they're like if you had a time machine to that 102 00:06:39,279 --> 00:06:42,960 Speaker 2: went specifically to a hole oven in the nineteen fifties, 103 00:06:43,920 --> 00:06:46,680 Speaker 2: but everything that came through the time machine had like 104 00:06:46,800 --> 00:06:54,840 Speaker 2: slight textural issues. They're like the Encino Man of Dinner 105 00:06:55,880 --> 00:07:00,200 Speaker 2: comes to you frozen, uncomplicated, if a little bit salty, 106 00:07:00,320 --> 00:07:01,679 Speaker 2: uh product maybe hot? 107 00:07:04,600 --> 00:07:08,720 Speaker 1: Okay, I haven't seen is that? 108 00:07:10,400 --> 00:07:14,160 Speaker 2: I don't I don't believe. So that's Brendan Fraser in 109 00:07:14,200 --> 00:07:16,840 Speaker 2: the titular in Sino Man role. 110 00:07:18,240 --> 00:07:18,480 Speaker 1: Yeah. 111 00:07:18,520 --> 00:07:20,520 Speaker 2: Basically, oh gosh, who else is in it? Is it 112 00:07:20,600 --> 00:07:21,640 Speaker 2: like Polly Short. 113 00:07:21,400 --> 00:07:27,400 Speaker 1: And this is gonna rob Holiday or something? Oh? That 114 00:07:27,440 --> 00:07:27,880 Speaker 1: movie is? 115 00:07:28,200 --> 00:07:31,920 Speaker 2: That movie has a fifteen percent fresh rating on Rotten Tomatoes, 116 00:07:32,160 --> 00:07:34,400 Speaker 2: which is one of the lowest scores I think I've 117 00:07:34,400 --> 00:07:36,360 Speaker 2: ever seen in my life. 118 00:07:37,520 --> 00:07:39,400 Speaker 1: But you've seen it, You've witnessed it. 119 00:07:39,480 --> 00:07:44,840 Speaker 2: Oh goodness, Yes, of course I'm from the nineties. 120 00:07:44,880 --> 00:07:45,600 Speaker 1: What do you want? 121 00:07:48,520 --> 00:07:53,440 Speaker 2: All right, apologies to everyone who is not from the nineties. 122 00:07:53,480 --> 00:07:57,920 Speaker 2: That's a really deep cut. I'm very proud of it though. Okay, anyway, 123 00:07:58,200 --> 00:08:01,400 Speaker 2: it also cheers to Brendan Fraser, so happy to everything 124 00:08:01,400 --> 00:08:02,280 Speaker 2: that's happening to him. 125 00:08:04,040 --> 00:08:04,840 Speaker 1: Okay, them. 126 00:08:07,160 --> 00:08:11,600 Speaker 2: So good best movies. Okay, okay, all right, all right, 127 00:08:11,600 --> 00:08:16,320 Speaker 2: all right. So fun thing about Stofers that I don't 128 00:08:16,360 --> 00:08:21,560 Speaker 2: think I knew until we did this this reading, and 129 00:08:21,600 --> 00:08:24,280 Speaker 2: I should mention at the top they previously had a 130 00:08:24,320 --> 00:08:27,200 Speaker 2: really decently sized restaurant and hotel empire. 131 00:08:28,000 --> 00:08:29,520 Speaker 1: Yep, I did not know that. 132 00:08:29,520 --> 00:08:31,240 Speaker 2: That's the whole thing. So we're going to get to 133 00:08:31,320 --> 00:08:33,760 Speaker 2: that in the history, because right right now it's just 134 00:08:33,840 --> 00:08:36,640 Speaker 2: frozen prepared foods. And I feel like the best way 135 00:08:36,679 --> 00:08:40,680 Speaker 2: to explain this brand other than my brilliant metaphor is 136 00:08:40,720 --> 00:08:43,400 Speaker 2: to just like list out their product lineup with the 137 00:08:43,520 --> 00:08:46,920 Speaker 2: very specific understanding that everything is meant to be like 138 00:08:47,040 --> 00:08:52,240 Speaker 2: less than four Bucks is serving, Okay, meaning that like 139 00:08:52,679 --> 00:08:58,319 Speaker 2: beyond the science of creating these frozen one step reheatable products. 140 00:08:58,640 --> 00:09:04,560 Speaker 2: There's also the science of controlling cost via large scale processing. Okay, 141 00:09:04,960 --> 00:09:10,120 Speaker 2: so you've got your lasagnas with meat sauce, meat lovers, 142 00:09:10,480 --> 00:09:14,000 Speaker 2: cheese lovers Italiano, which means it has ricotta in it, 143 00:09:15,200 --> 00:09:17,920 Speaker 2: chicken and cream sauce, and veggies and cream sauce. 144 00:09:18,320 --> 00:09:18,679 Speaker 1: All right. 145 00:09:19,200 --> 00:09:23,040 Speaker 2: You've got other pastas spaghetti and meatballs, spaghetti and meat sauce, 146 00:09:23,120 --> 00:09:28,120 Speaker 2: Raviolian meat sauce, pattaccini, alfredo, shrimp, alfredo, chicken, alfredo, broccoli, cheddar, 147 00:09:28,160 --> 00:09:32,120 Speaker 2: bake chicken, broccoli, bake, baked z d chicken, palm, mac 148 00:09:32,160 --> 00:09:37,080 Speaker 2: and cheese, sometimes including like different toppings or seasonings, sweets, 149 00:09:37,080 --> 00:09:41,440 Speaker 2: meatballs with noodles, tuna, noodle, cast role, escalloped chicken and noodles, 150 00:09:41,640 --> 00:09:49,880 Speaker 2: and turkey tetrazini. Uh yeah, which is one of Annie's 151 00:09:49,920 --> 00:09:58,080 Speaker 2: like family classic Christmas things. Yeah yeah. They've got rice 152 00:09:58,120 --> 00:10:04,160 Speaker 2: dishes including chicken king chicken fahita which has like beans 153 00:10:04,160 --> 00:10:07,000 Speaker 2: and bell peppers and Mexican seasoning. Not sure what any 154 00:10:07,040 --> 00:10:11,680 Speaker 2: of that means. Southwestern cheese, rice and beans, chicken, fried rice, 155 00:10:11,920 --> 00:10:15,679 Speaker 2: vegetable fried rice, beef and broccoli, and Grandma's chicken and 156 00:10:15,800 --> 00:10:18,560 Speaker 2: vegetable rice bake, the winner of our nineteen ninety nine 157 00:10:18,600 --> 00:10:27,000 Speaker 2: recipe contest from Jenny's Grandma to your Table, I mean congrats, right, yeah, 158 00:10:27,000 --> 00:10:29,440 Speaker 2: that's like a cheddar cheese sauce with some like like 159 00:10:29,520 --> 00:10:33,320 Speaker 2: chicken and rice and vegetables. Anyway, They've got other dishes 160 00:10:33,400 --> 00:10:36,319 Speaker 2: like meat loaf and gravy roast, turkey breast with gravy, 161 00:10:36,520 --> 00:10:42,000 Speaker 2: salisberry steak, barbecue burger with bacon in it, chicken enchiladas, 162 00:10:42,320 --> 00:10:47,240 Speaker 2: crusted chicken, fried chicken, baked chicken, breaded fish filet, chicken 163 00:10:47,280 --> 00:10:51,720 Speaker 2: pop pie, stuffed bell peppers, and creamed chip beef on toast. 164 00:10:52,720 --> 00:11:05,520 Speaker 2: What yeah, yeah, very very dish. Sides like cheddar, potato bake, cheddar, 165 00:11:05,640 --> 00:11:11,440 Speaker 2: baked potatoes, mashed potatoes, scalloped potatoes, stuffing harvest apples and spinach, 166 00:11:11,520 --> 00:11:17,520 Speaker 2: soup fle their French bread pizza line, Oh goodness, various 167 00:11:17,559 --> 00:11:21,200 Speaker 2: toppings including like pepperoni and sausage and onions and bell peppers, 168 00:11:21,240 --> 00:11:26,200 Speaker 2: and various combinations. They have a couple more modern nods, 169 00:11:26,240 --> 00:11:29,880 Speaker 2: including like bowls that have a base of like mashed 170 00:11:29,920 --> 00:11:32,600 Speaker 2: potato or rice or mac and cheese and then are 171 00:11:32,640 --> 00:11:34,960 Speaker 2: topped with like some vegetable and some kind of protein 172 00:11:35,400 --> 00:11:38,880 Speaker 2: and also something called bytes, which are these like crispy breaded, 173 00:11:39,360 --> 00:11:44,920 Speaker 2: bite sized snacks that are filled with things like like 174 00:11:45,040 --> 00:11:48,800 Speaker 2: spicy mac and cheese or like loaded baked potato style ingredients. 175 00:11:49,880 --> 00:11:51,800 Speaker 2: And okay, like I mean, we do love a savor 176 00:11:51,840 --> 00:11:54,600 Speaker 2: list here, but like that did feel a little bit 177 00:11:54,640 --> 00:11:57,520 Speaker 2: on the exhaust vend but I actually left some stuff off, 178 00:11:57,559 --> 00:12:00,480 Speaker 2: and like, really, some of those words are just not 179 00:12:00,600 --> 00:12:03,559 Speaker 2: words that like really come up in this hour, twenty 180 00:12:03,600 --> 00:12:06,800 Speaker 2: first century, so I just really wanted to say them. 181 00:12:07,520 --> 00:12:14,560 Speaker 2: It's true. Yeah, they've also exported to Canada for some time, 182 00:12:15,280 --> 00:12:17,600 Speaker 2: including a few dishes that you can't get in the 183 00:12:17,600 --> 00:12:21,040 Speaker 2: States at least not now, like veal parmesana and beef's 184 00:12:21,040 --> 00:12:28,360 Speaker 2: stroken off. And like I mentioned above, there really is 185 00:12:28,640 --> 00:12:34,439 Speaker 2: a deep science to creating like inexpensive palatable dishes that 186 00:12:34,640 --> 00:12:38,840 Speaker 2: depend on like typically expensive products like cheese or meats. 187 00:12:39,760 --> 00:12:43,360 Speaker 2: So you might like beef up your beef with fillers, 188 00:12:44,360 --> 00:12:47,480 Speaker 2: take that beef and broccoli, okay in it The beef 189 00:12:47,600 --> 00:12:50,920 Speaker 2: ingredient is officially listed as cooked beef steak, water and 190 00:12:50,960 --> 00:12:57,960 Speaker 2: binder product caramel color added, and it consists of beef water, 191 00:12:58,040 --> 00:13:03,240 Speaker 2: modified cornstarch, salt, beef broth, sodium phosphate, dextros, caramel color, 192 00:13:03,400 --> 00:13:07,200 Speaker 2: and natural flavor. And that's an extreme example. Like it 193 00:13:07,280 --> 00:13:09,920 Speaker 2: really varies product to product. I mean some of it 194 00:13:09,960 --> 00:13:13,160 Speaker 2: is just like yeah, it's it's chicken breast. But yeah, 195 00:13:13,200 --> 00:13:17,320 Speaker 2: then you've got these other allowances like that. Their service 196 00:13:17,320 --> 00:13:19,719 Speaker 2: industry line has a lot of the same dishes, though 197 00:13:19,720 --> 00:13:21,400 Speaker 2: they tend to be a little bit higher quality with 198 00:13:21,480 --> 00:13:24,920 Speaker 2: fewer fillers. Plus they have like sauces and stock and 199 00:13:24,960 --> 00:13:29,000 Speaker 2: a few things that you can't get anymore or ever 200 00:13:29,120 --> 00:13:34,040 Speaker 2: as a consumer, like stuffed cabbage, beef stew, green bean castroll, 201 00:13:34,360 --> 00:13:38,200 Speaker 2: chicken and dumplings, and spinach artichoked dip. They also do 202 00:13:38,240 --> 00:13:42,400 Speaker 2: customized products for restaurant chains, made possible with like basically 203 00:13:42,440 --> 00:13:46,720 Speaker 2: plug and play industrial manufacturing equipment that lets them change 204 00:13:46,960 --> 00:13:50,200 Speaker 2: or add ingredients on the already existing line by just 205 00:13:50,240 --> 00:13:54,840 Speaker 2: like popping in a little extra piece. Oh interesting, so cool? Yeah. 206 00:13:55,120 --> 00:13:55,320 Speaker 1: Yeah. 207 00:13:55,320 --> 00:13:59,000 Speaker 2: Their research center sounds a wild they I was reading 208 00:13:59,040 --> 00:14:02,559 Speaker 2: about one of their tasting panel rooms that like has 209 00:14:02,600 --> 00:14:05,200 Speaker 2: a setting where the lights go yellow during taste tests 210 00:14:05,240 --> 00:14:08,040 Speaker 2: so that you can't see the colors in the food. 211 00:14:08,760 --> 00:14:17,520 Speaker 1: Oh whoa Wow, right, listeners of anybody who's worked in 212 00:14:17,559 --> 00:14:18,960 Speaker 1: this situation. 213 00:14:18,440 --> 00:14:24,040 Speaker 2: Oh my goodness, right, huh. Need need to like filing 214 00:14:24,040 --> 00:14:26,360 Speaker 2: that away for another date and time, like totally need 215 00:14:26,400 --> 00:14:33,280 Speaker 2: to do more reading into like consumer marketing, but or 216 00:14:33,880 --> 00:14:39,280 Speaker 2: h testing kind of situations anyway. Corporate marketing says that 217 00:14:39,320 --> 00:14:44,240 Speaker 2: the brand stands on the pillars of innovation, flexibility, and determination. 218 00:14:46,840 --> 00:14:52,720 Speaker 1: Yeah, yeah, sure, sure, for sure. I did forget about 219 00:14:52,760 --> 00:14:56,680 Speaker 1: the spinach shuffle. I talked about that in the spinach episode, 220 00:14:56,720 --> 00:14:59,560 Speaker 1: I think, but that was a big staple in my family. 221 00:15:00,120 --> 00:15:03,440 Speaker 1: Forgot And you know, that's the thing is, like a 222 00:15:03,440 --> 00:15:06,200 Speaker 1: lot of people have so much nostalgia for this right 223 00:15:06,960 --> 00:15:12,040 Speaker 1: when you had it as kids. But I suppose that 224 00:15:12,160 --> 00:15:13,840 Speaker 1: brings us to the nutrition. 225 00:15:15,120 --> 00:15:19,560 Speaker 2: Yeah, don donate brands, don't do that. If you're talking 226 00:15:19,600 --> 00:15:22,280 Speaker 2: about the nutritional value of the food. It really depends, 227 00:15:22,800 --> 00:15:25,000 Speaker 2: you know. Some of these are colorically dense, with like 228 00:15:25,080 --> 00:15:27,960 Speaker 2: more of their composition coming from saturated fats than you 229 00:15:27,960 --> 00:15:32,240 Speaker 2: would ideally want for like a casual everyday meal. But 230 00:15:32,360 --> 00:15:34,680 Speaker 2: due to all of that science and like those fillers, 231 00:15:34,760 --> 00:15:38,120 Speaker 2: a lot of them are pretty colorically reasonable. They tend 232 00:15:38,120 --> 00:15:40,720 Speaker 2: to be heavy on the carbs and the sodium. I mean, 233 00:15:40,760 --> 00:15:43,160 Speaker 2: they'll fill you up and help keep you going. Tend 234 00:15:43,160 --> 00:15:45,240 Speaker 2: to be a little bit light on vegetables. Eat a vegetable, 235 00:15:45,360 --> 00:15:46,000 Speaker 2: drink some water. 236 00:15:47,960 --> 00:15:49,960 Speaker 1: Well, that's another thing we've talked about, is kind of 237 00:15:50,000 --> 00:15:52,359 Speaker 1: like when you crave the chicken nugget. 238 00:15:52,080 --> 00:15:55,840 Speaker 2: For the that texture, right specifically, Yeah, you're not looking 239 00:15:55,840 --> 00:15:58,360 Speaker 2: for chicken, you're looking for a nugget. And there's a difference. 240 00:15:58,880 --> 00:16:01,920 Speaker 1: There is is and we are not the only ones 241 00:16:01,960 --> 00:16:05,480 Speaker 1: that feel that way. It's a very big market. Uh 242 00:16:05,520 --> 00:16:07,280 Speaker 1: So we do have some numbers. 243 00:16:06,920 --> 00:16:11,160 Speaker 2: For you, we do. Okay, the frozen meals segment in 244 00:16:11,200 --> 00:16:14,600 Speaker 2: the United States is worth some twelve point two billion 245 00:16:14,680 --> 00:16:15,400 Speaker 2: dollars a year. 246 00:16:16,320 --> 00:16:20,560 Speaker 1: Yeah, and according to a Statista report from early twenty 247 00:16:20,640 --> 00:16:24,600 Speaker 1: twenty one, Stofers ranked first place in terms of sales 248 00:16:24,640 --> 00:16:27,560 Speaker 1: of single serve frozen meals, and. 249 00:16:27,520 --> 00:16:30,680 Speaker 2: They've maintained that in twenty twenty two, they made two 250 00:16:30,760 --> 00:16:34,360 Speaker 2: hundred and twenty nine million dollars in sales of single 251 00:16:34,360 --> 00:16:38,800 Speaker 2: serving dinners alone. They also led the multi serving segment 252 00:16:38,880 --> 00:16:41,360 Speaker 2: that year with another one hundred and ninety one million 253 00:16:41,400 --> 00:16:42,320 Speaker 2: dollars in sales. 254 00:16:43,000 --> 00:16:45,800 Speaker 1: Who it's I can't wait to get to the history 255 00:16:45,840 --> 00:16:49,120 Speaker 1: because it's so wild to see like where they started. 256 00:16:48,960 --> 00:16:53,360 Speaker 2: Yeah, and how they developed into this right, yes, and. 257 00:16:53,760 --> 00:17:00,840 Speaker 1: Which this involves a clothing line. Stofers has a clothing line. 258 00:17:01,000 --> 00:17:06,840 Speaker 1: I recently have become very very interested in all of 259 00:17:06,880 --> 00:17:12,160 Speaker 1: the products these companies offer and Stofers it's not available now, 260 00:17:12,200 --> 00:17:16,760 Speaker 1: but they had like a jumpsuit like a track. It 261 00:17:16,840 --> 00:17:18,320 Speaker 1: was macaroni cheese. 262 00:17:19,040 --> 00:17:20,720 Speaker 2: Yeah, it was like a giant print of mac and 263 00:17:20,800 --> 00:17:23,879 Speaker 2: cheese on this jumpsuit and. 264 00:17:24,680 --> 00:17:30,040 Speaker 1: Heck it stunning, eye catching, eye. 265 00:17:29,800 --> 00:17:34,800 Speaker 2: Catching for sure, a statement if you will very much. 266 00:17:35,840 --> 00:17:36,000 Speaker 1: Yeah. 267 00:17:36,080 --> 00:17:38,439 Speaker 2: No, all of those promotional things that people come up 268 00:17:38,480 --> 00:17:41,840 Speaker 2: with for these brands is really a lot. 269 00:17:43,920 --> 00:17:46,639 Speaker 1: I mean I think that's actually very accurate. It's a lot, 270 00:17:46,720 --> 00:17:54,000 Speaker 1: and that's what they're Yeah. Yeah, one last number for you. 271 00:17:55,240 --> 00:17:58,639 Speaker 1: A marketing manager for Nesley Professional by the name of 272 00:17:58,680 --> 00:18:02,160 Speaker 1: Todd Mueller. Muller, I'm not sure. He told a Cleveland 273 00:18:02,200 --> 00:18:02,800 Speaker 1: dot com. 274 00:18:02,680 --> 00:18:06,639 Speaker 2: Last year that they're just like simmering on any number 275 00:18:06,760 --> 00:18:10,320 Speaker 2: of ideas for mac and cheese. Quote. I've been saying 276 00:18:10,359 --> 00:18:13,719 Speaker 2: this now for fifteen years, but America has not reached 277 00:18:13,760 --> 00:18:18,520 Speaker 2: it's say sheitty level on mac and cheese. Truth sounds 278 00:18:18,560 --> 00:18:19,159 Speaker 2: like a threat. 279 00:18:21,000 --> 00:18:26,520 Speaker 4: Delicious, delicious, delicious threat that I have, like, yes, fully 280 00:18:26,560 --> 00:18:29,520 Speaker 4: into give me all the mac and cheese and I'll 281 00:18:29,520 --> 00:18:31,000 Speaker 4: tell you if I'm satiated. 282 00:18:35,960 --> 00:18:40,920 Speaker 1: Yes, yes, Yeah. That's one of the interesting things about 283 00:18:40,920 --> 00:18:45,520 Speaker 1: this brand is they really leaned into some of our 284 00:18:45,640 --> 00:18:51,679 Speaker 1: just like favorite flavor combinations taste in this country, and 285 00:18:51,720 --> 00:18:55,040 Speaker 1: that's sort of what catapulted them right to where they are, 286 00:18:56,480 --> 00:19:01,120 Speaker 1: which we do have quite a history for you, we do. 287 00:19:01,760 --> 00:19:04,280 Speaker 2: But first we've got a quick break for a word 288 00:19:04,280 --> 00:19:14,000 Speaker 2: from our sponsors, and. 289 00:19:13,960 --> 00:19:15,520 Speaker 1: We're bath thank you sponsor. 290 00:19:15,400 --> 00:19:17,840 Speaker 2: Yes, thank you, Yes. 291 00:19:17,880 --> 00:19:19,560 Speaker 1: And I guess we should have mentioned at the top 292 00:19:19,840 --> 00:19:24,240 Speaker 1: you can see our frozen food episode. Sure, I feel 293 00:19:24,280 --> 00:19:26,080 Speaker 1: like we talked about it. Was just such a big 294 00:19:26,119 --> 00:19:28,880 Speaker 1: innovation when people could freeze things, when people had access 295 00:19:28,920 --> 00:19:31,040 Speaker 1: to refrigeration. So I feel like we've talked about it 296 00:19:31,080 --> 00:19:35,760 Speaker 1: a lot. But that's the episode that is immediately coming 297 00:19:35,800 --> 00:19:43,359 Speaker 1: to find. But okay. Sto first originated in Ohio downtown 298 00:19:43,400 --> 00:19:46,560 Speaker 1: Cleveland to be exact, in nineteen twenty two, and it 299 00:19:46,760 --> 00:19:49,959 Speaker 1: stemmed out of a small dairy stand that was formed 300 00:19:49,960 --> 00:19:53,080 Speaker 1: by Abraham Stofer and that was born out the creamery 301 00:19:53,119 --> 00:19:56,400 Speaker 1: he and his father started in the nineteen hundreds. Yeah, 302 00:19:56,440 --> 00:19:56,840 Speaker 1: like like. 303 00:19:56,960 --> 00:20:00,359 Speaker 2: Late eighteen hundreds, early nineteen hundreds, but yeah, they grown 304 00:20:00,400 --> 00:20:03,760 Speaker 2: to be a major dairy manufacturer and wholesaler in the 305 00:20:03,800 --> 00:20:06,960 Speaker 2: region by nineteen twenty, right. 306 00:20:06,880 --> 00:20:10,480 Speaker 1: So in nineteen twenty two, they decided to expand their 307 00:20:10,520 --> 00:20:16,359 Speaker 1: business with this stand in downtown Cleveland. Abraham's wife, Lena 308 00:20:16,520 --> 00:20:19,800 Speaker 1: eventually came to help too. Depending on the version you read, 309 00:20:20,080 --> 00:20:23,040 Speaker 1: she was there from the very beginning of the stand, 310 00:20:23,119 --> 00:20:27,480 Speaker 1: others so she came in later. At the time, Cleveland 311 00:20:27,840 --> 00:20:30,879 Speaker 1: was booming, and the stand had a couple of things 312 00:20:30,920 --> 00:20:34,639 Speaker 1: going for it that really set it apart, like fresh 313 00:20:34,640 --> 00:20:42,520 Speaker 1: buttermilk free crackers I'm in. Their menu was small, but 314 00:20:42,600 --> 00:20:47,360 Speaker 1: they had this like mine to expand once again, so 315 00:20:47,440 --> 00:20:51,960 Speaker 1: they eventually decided to become more of a coffee shop situation. 316 00:20:53,280 --> 00:20:57,199 Speaker 1: To that end, they started a restaurant called Stofer's Lunch, 317 00:20:57,880 --> 00:21:01,760 Speaker 1: and after their son, Vernon graduated college in nineteen twenty four, 318 00:21:01,800 --> 00:21:04,480 Speaker 1: he joined them, and he was really determined to grow 319 00:21:04,840 --> 00:21:09,639 Speaker 1: this business while also maintaining the quality of their ingredients 320 00:21:09,680 --> 00:21:13,280 Speaker 1: and their products. His brother Gordon joined the business in 321 00:21:13,320 --> 00:21:18,359 Speaker 1: nineteen twenty nine. The restaurant offered five daily sandwich options 322 00:21:18,560 --> 00:21:21,800 Speaker 1: along with fresh coffee, and this was during prohibition, so 323 00:21:22,000 --> 00:21:26,400 Speaker 1: like the whole buttermilk coffee aspect was a real draw. 324 00:21:27,040 --> 00:21:31,320 Speaker 1: And their sandwich menu was a hit enough so that 325 00:21:31,359 --> 00:21:35,280 Speaker 1: they opted to offer a dinner menu as well. But 326 00:21:36,720 --> 00:21:42,120 Speaker 1: perhaps even more of a hit Lena she had these 327 00:21:42,200 --> 00:21:46,080 Speaker 1: homemade Dutch apple pies and people just loved them like 328 00:21:46,200 --> 00:21:53,720 Speaker 1: Many sources credit her and them specifically for the business's success. 329 00:21:54,680 --> 00:22:00,119 Speaker 1: Their motto was everybody is somebody at stove first m. 330 00:22:00,400 --> 00:22:05,240 Speaker 2: M yes, and the popularity of their restaurant was such 331 00:22:05,359 --> 00:22:09,040 Speaker 2: they were soon opening similar restaurants in cities like Pittsburgh 332 00:22:09,040 --> 00:22:11,439 Speaker 2: and Detroit, and then in the nineteen thirties in New 333 00:22:11,520 --> 00:22:14,360 Speaker 2: York City. And their whole like spiel was that they 334 00:22:14,480 --> 00:22:18,520 Speaker 2: offered both excellent food and excellent customer service. 335 00:22:19,520 --> 00:22:19,720 Speaker 3: Right. 336 00:22:19,840 --> 00:22:23,520 Speaker 1: The vibe seemed to be very like homey and friendly, 337 00:22:24,520 --> 00:22:27,120 Speaker 1: a home cooked meal that you could take your family 338 00:22:27,160 --> 00:22:29,560 Speaker 1: to and your date to you Like, they kept saying 339 00:22:29,640 --> 00:22:32,600 Speaker 1: things like, you can bring your family or your date 340 00:22:33,680 --> 00:22:38,600 Speaker 1: all right. Here's the sample of a menu via Mashed 341 00:22:39,400 --> 00:22:43,840 Speaker 1: that they got via the Culinary Institute of America. Swedish 342 00:22:43,840 --> 00:22:47,600 Speaker 1: meatballs with whipped potatoes and gravy roast beef sling on 343 00:22:47,760 --> 00:22:52,359 Speaker 1: toast with homemade chili sauce, club sandwiches, vegetable plates, and 344 00:22:52,440 --> 00:22:56,320 Speaker 1: desserts like lemon meringue pie and of course the famous 345 00:22:56,359 --> 00:23:02,399 Speaker 1: apple pie. So once the Second World War came to 346 00:23:02,440 --> 00:23:06,360 Speaker 1: an end, Stofers opened a restaurant in Shakers Square, which 347 00:23:06,440 --> 00:23:08,480 Speaker 1: was a shopping district outside of Cleveland. 348 00:23:08,680 --> 00:23:13,199 Speaker 2: Yeah. This was their first suburban location and it was ritzy, 349 00:23:13,359 --> 00:23:16,640 Speaker 2: like there were chandeliers and like uniformed waitresses that were 350 00:23:16,680 --> 00:23:17,800 Speaker 2: called the Stofer Girls. 351 00:23:18,640 --> 00:23:23,000 Speaker 1: Oh my, yeah, oh my, oh my. And the popularity 352 00:23:23,040 --> 00:23:27,359 Speaker 1: and success of this location was so so much. The 353 00:23:27,440 --> 00:23:33,119 Speaker 1: customers were demanding they wanted Stofers at home, and so 354 00:23:33,960 --> 00:23:37,840 Speaker 1: that pushed them to expand even more. So. They started 355 00:23:37,840 --> 00:23:42,600 Speaker 1: freezing some of their meals at this location, and customers 356 00:23:42,600 --> 00:23:44,239 Speaker 1: were already doing the same thing. So they were kind 357 00:23:44,280 --> 00:23:48,240 Speaker 1: of like hearing customer feedback deciding they could make money 358 00:23:48,240 --> 00:23:53,240 Speaker 1: off of Yes, and yeah, they sold them to customers 359 00:23:53,280 --> 00:23:55,160 Speaker 1: to easily cook and enjoy at home. 360 00:23:55,359 --> 00:23:57,640 Speaker 2: Yeah. They were like partially cooked and could be ready 361 00:23:57,640 --> 00:23:59,080 Speaker 2: at home in like thirty minutes. 362 00:23:59,760 --> 00:24:03,520 Speaker 1: Yeah. Yes, And people loved them so much so that 363 00:24:03,560 --> 00:24:07,760 Speaker 1: by the nineteen fifties, which just a reminders when like 364 00:24:07,800 --> 00:24:10,960 Speaker 1: all of these frozen meals and people had refrigerators and 365 00:24:11,000 --> 00:24:16,320 Speaker 1: their ads on television and all that stuff, they couldn't 366 00:24:16,400 --> 00:24:19,240 Speaker 1: keep up with demand. So many people wanted these products, 367 00:24:19,920 --> 00:24:22,879 Speaker 1: they couldn't keep up. So to compensate, Stofer's opened up 368 00:24:22,880 --> 00:24:27,600 Speaker 1: a processing plant dedicated to making these frozen meals. That's 369 00:24:27,760 --> 00:24:30,480 Speaker 1: entirely what was what they were going to do. Stofer's 370 00:24:30,520 --> 00:24:32,760 Speaker 1: made this a part of their business officially in nineteen 371 00:24:32,840 --> 00:24:35,640 Speaker 1: fifty six as a piece of Stoffer Foods. 372 00:24:35,920 --> 00:24:38,760 Speaker 2: And at this point they were distributing nationally. 373 00:24:40,600 --> 00:24:43,200 Speaker 1: Yes, and this was again a time of a lot 374 00:24:43,240 --> 00:24:47,000 Speaker 1: of competition and innovation in the frozen foods market, but 375 00:24:47,040 --> 00:24:54,440 Speaker 1: Stoffer stood out because of their homemade and quality ingredients. Allegedly, 376 00:24:55,400 --> 00:24:59,439 Speaker 1: Vernon would taste test every recipe and give it the 377 00:24:59,440 --> 00:25:03,160 Speaker 1: thumbs up our down, and several sources claimed he was 378 00:25:03,320 --> 00:25:07,320 Speaker 1: leading the charge when it came to test kitchens nailing 379 00:25:07,359 --> 00:25:09,120 Speaker 1: down recipes for chains. 380 00:25:09,440 --> 00:25:12,199 Speaker 2: Yeah, he was one of the fairly early adopters of 381 00:25:12,240 --> 00:25:15,360 Speaker 2: the chain restaurant philosophy of like, you work out how 382 00:25:15,359 --> 00:25:18,600 Speaker 2: to do a thing, and then you replicate it everywhere else, 383 00:25:18,720 --> 00:25:23,879 Speaker 2: like ad infinitum. He also later in nineteen sixty six. 384 00:25:24,520 --> 00:25:26,639 Speaker 2: This doesn't have to do with chain restaurants so much, 385 00:25:26,920 --> 00:25:29,840 Speaker 2: but he bought controlling interest in the Cleveland Indians baseball 386 00:25:29,880 --> 00:25:31,960 Speaker 2: team in order to prevent them from leaving the city. 387 00:25:32,520 --> 00:25:41,680 Speaker 1: Oh wow, I see. In nineteen fifty eight, Stofers opened 388 00:25:41,760 --> 00:25:46,240 Speaker 1: a rooftop penthouse restaurant in New York in a very 389 00:25:46,240 --> 00:25:50,520 Speaker 1: sweet spot I might say, called Top of the Sixes. 390 00:25:50,840 --> 00:25:52,520 Speaker 2: Yeah, yeah, because it was at the top of the 391 00:25:52,600 --> 00:25:56,160 Speaker 2: sixty sixty six building in New York, which was called 392 00:25:56,200 --> 00:25:58,720 Speaker 2: the Sixes or is called the Sixes. And right in 393 00:25:58,760 --> 00:26:01,600 Speaker 2: the early sixties, they had a whole bunch of these 394 00:26:01,720 --> 00:26:05,080 Speaker 2: top of the restaurants that were just heck and fancy, 395 00:26:05,480 --> 00:26:08,320 Speaker 2: with like dinners running the equivalent of fifty bucks ahead 396 00:26:08,320 --> 00:26:12,840 Speaker 2: on the low end, options included appetizers like frog legs, 397 00:26:13,359 --> 00:26:16,879 Speaker 2: soup like a tomato buillon with watercress wipped cream, and 398 00:26:17,160 --> 00:26:20,400 Speaker 2: entrees like crab stuffed whole flounder or a beef bornon. 399 00:26:21,080 --> 00:26:22,480 Speaker 2: Oh my, I know, right. 400 00:26:25,880 --> 00:26:29,600 Speaker 1: Executives at Stofer's got these frozen meals and select grocery 401 00:26:29,640 --> 00:26:32,840 Speaker 1: stores in the early sixties, and the demand was steep 402 00:26:32,920 --> 00:26:35,240 Speaker 1: enough that soon after they had to open a new 403 00:26:35,359 --> 00:26:39,159 Speaker 1: automated plant in Solin. Hope, I'm not butchering that Solin, 404 00:26:39,320 --> 00:26:40,719 Speaker 1: Ohio to deal with it. 405 00:26:41,000 --> 00:26:45,960 Speaker 2: Yeah, And that Solin campus is huge and like multi 406 00:26:45,960 --> 00:26:51,240 Speaker 2: departmental today, including a factory, that research and development headquarters, 407 00:26:51,240 --> 00:26:52,920 Speaker 2: and also marketing and sales teams. 408 00:26:53,880 --> 00:26:57,360 Speaker 1: And they were opening new restaurants simultaneously, and they got 409 00:26:57,359 --> 00:26:59,600 Speaker 1: into the hotel business as well, which was like the 410 00:26:59,640 --> 00:27:01,960 Speaker 1: biggest surprise of this whole episode to hotels. 411 00:27:02,080 --> 00:27:03,000 Speaker 2: Yeah, yeap. 412 00:27:04,560 --> 00:27:07,080 Speaker 1: On top of that, they were being publicly traded at 413 00:27:07,080 --> 00:27:12,560 Speaker 1: this time. Litton purchased the company in nineteen sixty seven 414 00:27:12,600 --> 00:27:16,480 Speaker 1: and Nestley in nineteen seventy three. Nesslie grew both the 415 00:27:16,480 --> 00:27:19,280 Speaker 1: frozen food lines and the hotel and restaurant side of 416 00:27:19,320 --> 00:27:19,880 Speaker 1: the business. 417 00:27:20,280 --> 00:27:24,920 Speaker 2: Yeah. By nineteen seventy five, they had thirteen top of 418 00:27:25,000 --> 00:27:34,280 Speaker 2: the restaurants around the country in Boston, New York, Chicago, Cleveland, Columbus, Louisville, Detroit, Pittsburgh, Philadelphia, Milwaukee, 419 00:27:34,400 --> 00:27:38,480 Speaker 2: Saint Louis, Denver, and Atlanta, uh Top Top of the 420 00:27:38,520 --> 00:27:43,720 Speaker 2: mart Yeah. Oh right, yeah, I think that over the 421 00:27:43,800 --> 00:27:46,960 Speaker 2: years they had sixteen total, though most of them didn't 422 00:27:46,960 --> 00:27:48,800 Speaker 2: really last very long. Like I get the idea that 423 00:27:48,800 --> 00:27:53,000 Speaker 2: by the nineteen seventies, they were considered old fashioned and 424 00:27:53,080 --> 00:27:55,840 Speaker 2: more known as like a glitzy cocktail spot than like 425 00:27:55,880 --> 00:27:57,280 Speaker 2: a quality restaurant. 426 00:27:58,119 --> 00:28:01,320 Speaker 1: That's that's the vibe. I god as well. They sold 427 00:28:01,320 --> 00:28:04,120 Speaker 1: it in nineteen ninety two, and from what I read, 428 00:28:04,200 --> 00:28:06,520 Speaker 1: it was more about the experience. 429 00:28:06,840 --> 00:28:10,439 Speaker 2: Yeah yeah. In The Wolf of Wall Street, like the book, 430 00:28:10,920 --> 00:28:14,000 Speaker 2: it's described as where masters of the Universe could get 431 00:28:14,000 --> 00:28:18,080 Speaker 2: blitzed on martinis and exchange war stories. It's in the 432 00:28:18,119 --> 00:28:20,119 Speaker 2: first scene of the film, like, that's the restaurant that 433 00:28:20,119 --> 00:28:26,520 Speaker 2: they're at anyway. Yeah. Yeah. The New York Times reported 434 00:28:26,680 --> 00:28:29,600 Speaker 2: that one reviewer in the early eighties called the Top 435 00:28:29,640 --> 00:28:31,960 Speaker 2: of the Sixes the sort of place you visit in 436 00:28:32,040 --> 00:28:42,640 Speaker 2: order to say you've been there once and yes. Under 437 00:28:42,680 --> 00:28:47,480 Speaker 2: the Stofer Hotel Company, which was a thing, Stofer's purchased 438 00:28:47,840 --> 00:28:53,000 Speaker 2: several hotel and resort chains, while meanwhile the Stofer Restaurant 439 00:28:53,080 --> 00:28:56,440 Speaker 2: Company generated several new ones. 440 00:28:56,200 --> 00:28:59,480 Speaker 1: Of those yes, and from the sixties to the eighties 441 00:29:00,320 --> 00:29:05,440 Speaker 1: they opened twenty motels in the Midwest, and starting in 442 00:29:05,440 --> 00:29:10,120 Speaker 1: the eighties, they did move into a more quote upscale territory, 443 00:29:10,200 --> 00:29:16,479 Speaker 1: opening hotels and touristy areas of places like kwaity Yeah. 444 00:29:16,800 --> 00:29:20,520 Speaker 1: In nineteen eighty, they opened another manufacturing center in South 445 00:29:20,560 --> 00:29:24,320 Speaker 1: Carolina as demand crew even more. Less than a decade later, 446 00:29:24,400 --> 00:29:29,080 Speaker 1: they opened another in Utah. The growth in demand during 447 00:29:29,080 --> 00:29:32,080 Speaker 1: this time was in part due to their launch of 448 00:29:32,120 --> 00:29:38,000 Speaker 1: a health conscious line in the eighties called Lean Cuisine. 449 00:29:38,160 --> 00:29:41,080 Speaker 1: And yeah, I remember this was a time when people's 450 00:29:41,160 --> 00:29:45,760 Speaker 1: ideas around health were really fluctuating, but it was important 451 00:29:45,800 --> 00:29:46,800 Speaker 1: to a lot of Americans. 452 00:29:46,960 --> 00:29:53,000 Speaker 2: Yeah. Yeah. Meanwhile, the main Stofer's frozen food brand seems 453 00:29:53,080 --> 00:29:56,880 Speaker 2: to have started, like really leaning into the nostalgic comfort 454 00:29:56,960 --> 00:30:00,440 Speaker 2: food angle at the time, including their ad ca campaign 455 00:30:00,760 --> 00:30:04,680 Speaker 2: Nothing comes Closer to Home. And I don't know if 456 00:30:04,720 --> 00:30:08,640 Speaker 2: you remember those commercials, but reading those words triggered the 457 00:30:08,720 --> 00:30:09,680 Speaker 2: jingle in my head. 458 00:30:11,040 --> 00:30:14,160 Speaker 1: I'm sorry, Lauren, I'm sorry that happened to you. 459 00:30:16,640 --> 00:30:22,080 Speaker 2: I'm like, why is that up there? Like why humans 460 00:30:22,120 --> 00:30:22,640 Speaker 2: are weird? 461 00:30:23,400 --> 00:30:26,040 Speaker 1: It's true, Okay. 462 00:30:26,280 --> 00:30:30,400 Speaker 2: Meanwhile, they were engaging in a number of partnerships. In 463 00:30:30,480 --> 00:30:34,440 Speaker 2: nineteen sixty two, Stofer's teamed up with Disney to provide 464 00:30:34,480 --> 00:30:38,680 Speaker 2: food service at the Plaza Pavilion in Disneyland. It sort 465 00:30:38,680 --> 00:30:41,400 Speaker 2: of straddles Main Street and Adventureland. And I think that 466 00:30:41,440 --> 00:30:45,280 Speaker 2: There were ultimately two separate restaurants that Stofer's was involved 467 00:30:45,320 --> 00:30:49,400 Speaker 2: with there, like a like a Euro American cafeteria buffet 468 00:30:49,440 --> 00:30:51,880 Speaker 2: sort of thing that was facing Main Street, and then 469 00:30:52,080 --> 00:30:57,640 Speaker 2: a Tahitian terrace with nightly dancing. There were also plans 470 00:30:57,680 --> 00:31:00,520 Speaker 2: to make the then up and coming en Chant Tiki 471 00:31:00,600 --> 00:31:06,400 Speaker 2: Room Disney's very first reservation's only dinner spot, but they 472 00:31:06,480 --> 00:31:10,360 Speaker 2: opted instead for continuous shows and no food service. There 473 00:31:11,520 --> 00:31:14,400 Speaker 2: a promotional article that at the time noted that Stofers 474 00:31:14,480 --> 00:31:17,600 Speaker 2: is quote one of America's foremost restauranteurs. 475 00:31:19,560 --> 00:31:20,360 Speaker 1: Mm hmmm. 476 00:31:21,680 --> 00:31:24,040 Speaker 2: Uh. Meanwhile, o, we're in Disney World. Stofer Is at 477 00:31:24,040 --> 00:31:28,640 Speaker 2: one point sponsored the Liberty Tree tavern, which I'm given 478 00:31:28,640 --> 00:31:32,400 Speaker 2: to understand had themed dishes such as the Declaration Salad 479 00:31:32,600 --> 00:31:35,960 Speaker 2: and the Patriots Platter, which included mac and cheese. 480 00:31:36,840 --> 00:31:39,280 Speaker 1: I guess we should see we should say, see the 481 00:31:39,320 --> 00:31:46,240 Speaker 1: mac and cheese episode. Yeah, yeah, sure, but this was 482 00:31:46,320 --> 00:31:49,400 Speaker 1: not their only partnership normal was it their only interesting 483 00:31:49,880 --> 00:31:50,680 Speaker 1: ad campaign? 484 00:31:50,880 --> 00:31:51,000 Speaker 2: Oh? 485 00:31:51,080 --> 00:31:59,280 Speaker 1: Yeah? So, Space Fact is the episode NASA selected Stofers 486 00:31:59,280 --> 00:32:02,800 Speaker 1: to provide for and meals to astronauts after Apollo eleven, 487 00:32:03,720 --> 00:32:06,160 Speaker 1: the mission that got the first humans to the Moon. 488 00:32:06,480 --> 00:32:11,000 Speaker 1: In nineteen sixty nine, and these astronauts were given these 489 00:32:11,040 --> 00:32:15,200 Speaker 1: meals during their twenty one day quarantine period once they 490 00:32:15,240 --> 00:32:19,760 Speaker 1: returned to Earth. And yes, Stofers of course capitalize on 491 00:32:19,840 --> 00:32:24,000 Speaker 1: this whole thing with the campaign slogan everyone who's been 492 00:32:24,040 --> 00:32:31,000 Speaker 1: to the Moon is eating Stofers. Yes, And these these 493 00:32:31,600 --> 00:32:35,040 Speaker 1: quarantine meals were largely created and prepared by black women, 494 00:32:35,520 --> 00:32:40,240 Speaker 1: especially Julie Stewart and Sarah Thompson. Stuart played a major 495 00:32:40,320 --> 00:32:43,080 Speaker 1: role in coming up with the recipes for the quarantine program, 496 00:32:43,160 --> 00:32:49,120 Speaker 1: including things like Salisbury Stroganoff. Thompson meanwhile did quality control, 497 00:32:49,320 --> 00:32:52,480 Speaker 1: ensuring the meals met NASA's quarantine standards. 498 00:32:52,600 --> 00:32:55,040 Speaker 2: So I really want to come back to them me too. 499 00:32:55,160 --> 00:32:56,400 Speaker 2: They sound super fascinating. 500 00:32:56,880 --> 00:33:03,840 Speaker 1: Yes, agreed, that whole thing fascinating. Oh yeah. But then, 501 00:33:03,880 --> 00:33:08,959 Speaker 1: speaking of fascinating, I didn't know Stofer's French red pizza 502 00:33:09,280 --> 00:33:10,440 Speaker 1: pizza was the whole thing. 503 00:33:10,600 --> 00:33:11,600 Speaker 2: Oh, it was a whole thing. 504 00:33:12,800 --> 00:33:18,479 Speaker 1: Well, I learned it through the research their version of 505 00:33:18,520 --> 00:33:20,920 Speaker 1: it launched in the nineteen seventies. 506 00:33:21,280 --> 00:33:26,160 Speaker 2: Yeah, this was a major part of like my college. Actually, 507 00:33:26,160 --> 00:33:28,680 Speaker 2: I probably ate literally any number of those when I 508 00:33:28,720 --> 00:33:32,400 Speaker 2: was in college. I think that was one of the 509 00:33:32,400 --> 00:33:35,240 Speaker 2: things that I considered, like because I considered at that 510 00:33:35,320 --> 00:33:38,000 Speaker 2: point Stofer's to be like a little bit of a 511 00:33:38,040 --> 00:33:40,600 Speaker 2: fancier frozen food brand, because it was like a little 512 00:33:40,640 --> 00:33:43,800 Speaker 2: bit more expensive than like the absolute trash that I 513 00:33:43,840 --> 00:33:45,040 Speaker 2: was eating most. 514 00:33:44,800 --> 00:33:46,080 Speaker 1: Of the rest of the time. 515 00:33:46,560 --> 00:33:52,320 Speaker 2: Gotcha, but I would splurge on a French bread pizza. 516 00:33:53,040 --> 00:33:55,400 Speaker 1: I love it when we're researching something and I'm like, 517 00:33:55,480 --> 00:33:59,200 Speaker 1: I've literally never heard of this, and everyone's bringing it up, 518 00:33:59,240 --> 00:34:01,560 Speaker 1: So I know, has to be a thing that I 519 00:34:01,560 --> 00:34:02,360 Speaker 1: should have heard of. 520 00:34:03,760 --> 00:34:06,840 Speaker 2: It's probably just a generational thing. I don't know, or 521 00:34:06,920 --> 00:34:07,680 Speaker 2: who knows. 522 00:34:07,680 --> 00:34:08,080 Speaker 1: It could be. 523 00:34:08,160 --> 00:34:12,840 Speaker 2: Y'all write in, let us know about your French repizza, please, 524 00:34:14,040 --> 00:34:19,600 Speaker 2: oh heck and yeah. Upon Vernon's death in nineteen seventy four, 525 00:34:19,920 --> 00:34:23,400 Speaker 2: his New York Times obituary announced him as the president 526 00:34:23,480 --> 00:34:27,600 Speaker 2: of restaurant Chain. It was like, Vernon Stofer, president of 527 00:34:27,640 --> 00:34:29,160 Speaker 2: restaurant chain has passed. 528 00:34:29,760 --> 00:34:30,240 Speaker 1: Wow. 529 00:34:30,440 --> 00:34:36,160 Speaker 2: Yeah. As of nineteen ninety they had forty hotels and 530 00:34:36,200 --> 00:34:41,640 Speaker 2: resorts and sixty eight restaurants, but they were starting to 531 00:34:41,680 --> 00:34:44,359 Speaker 2: sell them off to concentrate on frozen. 532 00:34:44,040 --> 00:34:51,120 Speaker 1: Food, right, and Nesley sold the hotel portion, which I'm 533 00:34:51,120 --> 00:34:54,280 Speaker 1: still wrapping my mind around of the company in nineteen 534 00:34:54,360 --> 00:34:57,640 Speaker 1: ninety six, but they allowed the purchaser to continue to 535 00:34:57,760 --> 00:34:59,160 Speaker 1: use the name Stofer. 536 00:34:59,360 --> 00:35:04,040 Speaker 2: Yeah, they were bought by Renaissance Ramata for one point 537 00:35:04,080 --> 00:35:05,280 Speaker 2: five billion dollars. 538 00:35:05,719 --> 00:35:16,920 Speaker 1: Whoa, and then enter applebee What dun dun dum. You 539 00:35:17,160 --> 00:35:24,280 Speaker 1: never expected It's true. I never expect Applebee's. It's true. Okay, 540 00:35:24,600 --> 00:35:28,279 Speaker 1: I didn't expect it in this outline either. But in 541 00:35:28,320 --> 00:35:31,880 Speaker 1: two thousand and three, Applebee's sued the parent company of 542 00:35:31,920 --> 00:35:35,600 Speaker 1: Stofers at the time, Nessa, over the use of skillet 543 00:35:35,719 --> 00:35:41,920 Speaker 1: sensations on the marketing and labeling of some of their meals. Oh, 544 00:35:41,960 --> 00:35:45,080 Speaker 1: it was a lot of arguing about dates and trademarks 545 00:35:45,280 --> 00:35:48,200 Speaker 1: and the dates of the trademarks. Oh yeah, sure, sure 546 00:35:48,280 --> 00:35:51,000 Speaker 1: that I actually am someone who personally would find a 547 00:35:51,000 --> 00:35:54,400 Speaker 1: lot of great joy out of explaining in detail. But 548 00:35:54,440 --> 00:36:00,560 Speaker 1: I figured most people probably wouldn't. But the court ruled 549 00:36:00,560 --> 00:36:04,520 Speaker 1: in favor of Applebee's and Stofers was ordered to stop 550 00:36:04,640 --> 00:36:06,040 Speaker 1: using the term on their products. 551 00:36:07,120 --> 00:36:13,520 Speaker 2: There you go. Wow. In skipping ahead a little bit, 552 00:36:13,600 --> 00:36:17,360 Speaker 2: in the first few months of the pandemic in twenty twenty, 553 00:36:17,960 --> 00:36:23,280 Speaker 2: purchases of frozen foods were away up like forty percent, 554 00:36:23,560 --> 00:36:27,840 Speaker 2: up over the same period of the previous year. It 555 00:36:27,920 --> 00:36:29,880 Speaker 2: cooled down a little bit and no pun intended after that. 556 00:36:29,920 --> 00:36:31,520 Speaker 2: For the whole year, sales were up just a little 557 00:36:31,520 --> 00:36:36,520 Speaker 2: bit over seventeen percent of frozen foods wow. As of 558 00:36:36,520 --> 00:36:40,480 Speaker 2: twenty twenty two, sales for single serving frozen entrees in 559 00:36:40,520 --> 00:36:44,880 Speaker 2: the US were pretty flat year over year, but dollar 560 00:36:44,960 --> 00:36:50,319 Speaker 2: sales were up over ten percent, meaning the companies like 561 00:36:50,400 --> 00:36:52,480 Speaker 2: Nesli are raising prices. 562 00:36:55,160 --> 00:36:55,920 Speaker 1: Of course. 563 00:36:57,800 --> 00:37:00,400 Speaker 2: As of early twenty twenty three, they announced their intention 564 00:37:00,560 --> 00:37:03,240 Speaker 2: to stop selling in Canada. So sorry Canada. 565 00:37:04,040 --> 00:37:06,080 Speaker 1: Yeah, yeah, sorry Canada. 566 00:37:06,239 --> 00:37:12,120 Speaker 2: Yeah, and yeah, they've been doing some real goofy marketing 567 00:37:12,120 --> 00:37:17,520 Speaker 2: stunts lately. In twenty twenty they announced Mac on Tap. 568 00:37:19,440 --> 00:37:23,040 Speaker 2: This is a tap style mac and cheese dispenser. 569 00:37:24,000 --> 00:37:24,200 Speaker 1: Oh. 570 00:37:25,280 --> 00:37:28,600 Speaker 2: I don't know if this ever came to fruition, but 571 00:37:28,760 --> 00:37:32,920 Speaker 2: like the idea was like a like a countertop service 572 00:37:33,000 --> 00:37:36,960 Speaker 2: device containing a heating element to like keep the product warm, 573 00:37:37,200 --> 00:37:40,120 Speaker 2: and like a spigot that you you know, manipulate to 574 00:37:40,239 --> 00:37:44,200 Speaker 2: release the mac and cheese, like a like a convenience 575 00:37:44,200 --> 00:37:47,520 Speaker 2: store coffee machine, but with mac and cheese in it. 576 00:37:51,800 --> 00:37:59,880 Speaker 1: Okay, yeah, yeah, all right. Well, they also launched a 577 00:38:00,080 --> 00:38:03,160 Speaker 1: Lazanna flavored bloody Marry mix in twenty twenty two. 578 00:38:04,080 --> 00:38:06,800 Speaker 2: Yeah, this was a promotional item for the holiday season 579 00:38:06,840 --> 00:38:10,640 Speaker 2: that year. Free, all supplies lasted. You could not buy it, 580 00:38:10,640 --> 00:38:12,800 Speaker 2: it was only free. Wow. 581 00:38:13,880 --> 00:38:16,600 Speaker 1: And as with all of those things, I'm sure it 582 00:38:16,680 --> 00:38:26,759 Speaker 1: was gone immediately. Oh gosh, these these promotional things. I'm 583 00:38:26,800 --> 00:38:27,680 Speaker 1: just so fascinated. 584 00:38:28,000 --> 00:38:30,640 Speaker 2: Yeah. 585 00:38:30,640 --> 00:38:34,200 Speaker 1: Well, I'm sad, I'm sad the tracksuit is not available. 586 00:38:34,360 --> 00:38:38,959 Speaker 2: Yeah. I would try a lasagna flavored bloody marry mix. 587 00:38:40,320 --> 00:38:41,080 Speaker 2: I would try it. 588 00:38:41,560 --> 00:38:49,440 Speaker 1: I don't even knowes. I don't know either, U, But yeah, sure, 589 00:38:52,440 --> 00:38:58,680 Speaker 1: why not? This is our essentially our vibe. Yeah, cool, 590 00:38:58,960 --> 00:39:02,040 Speaker 1: give it a go. That's not for me? 591 00:39:02,520 --> 00:39:04,839 Speaker 2: Yeah maybe not. Yeah, never know until you try, though, 592 00:39:04,920 --> 00:39:08,640 Speaker 2: That's exactly Oh my goodness. 593 00:39:09,400 --> 00:39:11,240 Speaker 1: Well I believe. 594 00:39:11,920 --> 00:39:13,520 Speaker 2: I mean, we would love, we would love to hear 595 00:39:13,560 --> 00:39:18,359 Speaker 2: from you all, Yes, all of your nostalgic takes. If 596 00:39:18,360 --> 00:39:21,399 Speaker 2: you have controversial stovers opinions, I would love to hear them. 597 00:39:22,000 --> 00:39:26,160 Speaker 1: Yes, yes, just shows. But that is what we have 598 00:39:26,239 --> 00:39:29,600 Speaker 1: to say about stovers for now. Yes we do. 599 00:39:29,760 --> 00:39:31,920 Speaker 2: We do have some listener mail for you, though, and 600 00:39:31,960 --> 00:39:33,719 Speaker 2: we are going to get into that after a quick 601 00:39:33,719 --> 00:39:35,680 Speaker 2: break for a word, from our sponsors. 602 00:39:44,120 --> 00:39:47,000 Speaker 1: And we're back. Thank you sponsor, Yes, thank you, We're 603 00:39:47,040 --> 00:40:00,799 Speaker 1: back with I don't like a wave? Okay, cool, that's 604 00:40:00,840 --> 00:40:02,120 Speaker 1: pretty good. I'm proud of that one. 605 00:40:03,320 --> 00:40:06,240 Speaker 2: A shark attack like what's happening anyway? Yeah, like a microwave. 606 00:40:06,640 --> 00:40:14,080 Speaker 1: Anything could be going on, honestly, Morgan wrote, I am 607 00:40:14,120 --> 00:40:17,160 Speaker 1: writing in with voice to text right now as I 608 00:40:17,200 --> 00:40:21,520 Speaker 1: have some rare time away from children. I am responding 609 00:40:21,560 --> 00:40:24,960 Speaker 1: to the listener mail about the Australian children picking their 610 00:40:25,000 --> 00:40:27,920 Speaker 1: cakes from a cookbook. Well, if you really want us 611 00:40:27,960 --> 00:40:31,360 Speaker 1: to know, there is a children's television show called Bluey. 612 00:40:31,960 --> 00:40:36,280 Speaker 1: The main characters are healer dogs and it is about 613 00:40:36,280 --> 00:40:39,000 Speaker 1: the imagination and the wonder and play of children ranging 614 00:40:39,040 --> 00:40:41,680 Speaker 1: from three years old to seven years old. There is 615 00:40:41,719 --> 00:40:44,960 Speaker 1: an episode where the younger sister Bingo is going to 616 00:40:45,040 --> 00:40:48,040 Speaker 1: choose what her cake is and her dad is going 617 00:40:48,080 --> 00:40:51,319 Speaker 1: to make it while her older sister Bluey helps. In 618 00:40:51,360 --> 00:40:55,120 Speaker 1: this episode, Bingo decides that she wants a yellow ducky cake, 619 00:40:55,560 --> 00:41:04,680 Speaker 1: so her dad bandoned Sorry, it's so good, So her 620 00:41:04,800 --> 00:41:08,600 Speaker 1: dad Bandit reluctantly says he will do it. The rest 621 00:41:08,640 --> 00:41:12,200 Speaker 1: of the episode is Bluey arguing with her dad about 622 00:41:12,239 --> 00:41:15,440 Speaker 1: cleaning up the house and the message that the cleaning 623 00:41:15,520 --> 00:41:19,320 Speaker 1: up had failed, and also the attempts at making the 624 00:41:19,400 --> 00:41:23,120 Speaker 1: yellow duckcake had failed. I am summarizing, yeah, point voice 625 00:41:23,160 --> 00:41:23,479 Speaker 1: to text. 626 00:41:23,480 --> 00:41:25,960 Speaker 2: It's a little tricky, but sure, yeah, yes, I think 627 00:41:26,000 --> 00:41:26,800 Speaker 2: we're getting the gist. 628 00:41:27,160 --> 00:41:29,680 Speaker 1: I think so. I think so. The show is on 629 00:41:29,719 --> 00:41:32,800 Speaker 1: Disney Plus. I do not recall what episode our season 630 00:41:32,960 --> 00:41:34,880 Speaker 1: is in, but I'm sure you can look it up online. 631 00:41:35,239 --> 00:41:37,520 Speaker 1: I highly suggest you look at it and see the 632 00:41:37,640 --> 00:41:42,200 Speaker 1: enjoyment and the excitement the little Healer children have looking 633 00:41:42,280 --> 00:41:45,239 Speaker 1: for their next birthday cake. I hope this voice of 634 00:41:45,560 --> 00:41:48,319 Speaker 1: message really does translate well, as I have no time 635 00:41:48,360 --> 00:41:51,959 Speaker 1: to prefer. Look, I love that you took the time 636 00:41:51,960 --> 00:41:56,320 Speaker 1: to do this, so busy with kids and just general life. 637 00:41:56,680 --> 00:41:59,960 Speaker 2: Yeah, it did give us the new word sister bed. 638 00:42:00,760 --> 00:42:05,720 Speaker 1: It did it? Did? I tried to, with Lauren's help, 639 00:42:06,400 --> 00:42:10,240 Speaker 1: capture the meaning, but some liberties were taken. 640 00:42:10,480 --> 00:42:13,160 Speaker 2: Yeah yeah, but no, I think it came through perfectly 641 00:42:13,239 --> 00:42:16,440 Speaker 2: clear for for all intents and purposes. 642 00:42:16,760 --> 00:42:20,040 Speaker 1: Oh yeah, oh yeah, it was mostly the sister bid part. 643 00:42:20,680 --> 00:42:26,040 Speaker 1: I don't know. But it's also funny because for all 644 00:42:26,080 --> 00:42:31,120 Speaker 1: we know, this sounds right to me. But I haven't 645 00:42:31,120 --> 00:42:35,040 Speaker 1: seen it yet, so yeah, it could be very well 646 00:42:35,080 --> 00:42:38,680 Speaker 1: that it's not right at all, Like maybe healer dogs 647 00:42:38,760 --> 00:42:39,759 Speaker 1: isn't accurate. 648 00:42:40,320 --> 00:42:43,560 Speaker 2: Oh no, no, healers like blue healers, like like it's 649 00:42:43,600 --> 00:42:46,080 Speaker 2: a type of dog. So I'm pretty sure that that's 650 00:42:46,280 --> 00:42:50,760 Speaker 2: an accurate thing. Oh I thought they were like nurse dogs. 651 00:42:50,880 --> 00:42:56,520 Speaker 1: No, no, well, I mean no, Australian blue he like 652 00:42:56,600 --> 00:43:00,479 Speaker 1: Australian healers are like a whole category of dogs. Yeah 653 00:43:00,520 --> 00:43:05,640 Speaker 1: wow wow, I mean but in fairness to me, I 654 00:43:05,680 --> 00:43:09,680 Speaker 1: can see an animated chill where there are dogs who 655 00:43:09,760 --> 00:43:11,840 Speaker 1: are healers like you would have in your D and 656 00:43:11,920 --> 00:43:12,920 Speaker 1: D in your campaign. 657 00:43:13,000 --> 00:43:16,040 Speaker 2: Yeah yeah, yeah. 658 00:43:15,160 --> 00:43:20,120 Speaker 1: But okay, good to note together. This is why we're 659 00:43:20,160 --> 00:43:20,680 Speaker 1: a good team. 660 00:43:21,000 --> 00:43:25,600 Speaker 2: Yes, yes, that sounds great. 661 00:43:25,640 --> 00:43:29,520 Speaker 1: I love that. This whole picking of the cake idea 662 00:43:30,280 --> 00:43:31,600 Speaker 1: so cool, right it is? 663 00:43:32,160 --> 00:43:34,440 Speaker 2: I mean yeah, like I like, I guess, I guess 664 00:43:34,480 --> 00:43:36,440 Speaker 2: there are some parallels in American culture. Like I mean, 665 00:43:36,480 --> 00:43:39,880 Speaker 2: you you you have like like you might pick like 666 00:43:39,920 --> 00:43:42,560 Speaker 2: a theme for your birthday party, and like you might 667 00:43:42,920 --> 00:43:45,160 Speaker 2: like like I remember like going to like publics or 668 00:43:45,200 --> 00:43:49,120 Speaker 2: whatever it was, and like helping like helping figure out 669 00:43:49,160 --> 00:43:50,960 Speaker 2: how to decorate a cake or being like, oh, I 670 00:43:51,000 --> 00:43:52,880 Speaker 2: want that one, like I want the Ninja turtles, like 671 00:43:52,920 --> 00:43:57,680 Speaker 2: whatever it is that it is right right, But not 672 00:43:57,800 --> 00:44:05,480 Speaker 2: for homemade cakes. Heck anyway, Colleen wrote, I especially loved 673 00:44:05,480 --> 00:44:10,640 Speaker 2: your Limburger cheese and the Coalslaw podcasts. My grandparents were Mennonite. 674 00:44:10,680 --> 00:44:14,239 Speaker 2: I came from Kitchener originally where I hope I'm saying 675 00:44:14,239 --> 00:44:16,840 Speaker 2: that right where there is a German Mennonite culture. So 676 00:44:17,400 --> 00:44:24,000 Speaker 2: Limburger cheese also cooked cheese coccasse is that? How do 677 00:44:24,000 --> 00:44:26,400 Speaker 2: you say that? Sure? Which I've only seen around there. 678 00:44:26,640 --> 00:44:31,319 Speaker 2: It's a translucent spreading cheese, usually with caraway seeds. Back 679 00:44:31,320 --> 00:44:33,920 Speaker 2: to Limburger, I could never bring myself to eat it, 680 00:44:34,000 --> 00:44:36,400 Speaker 2: but it was usually eaten in a sandwich with a 681 00:44:36,400 --> 00:44:38,799 Speaker 2: slice of onion on it. As a kid, I would 682 00:44:38,880 --> 00:44:41,279 Speaker 2: chase my friends with the pack of cheese, threatening to 683 00:44:41,280 --> 00:44:43,000 Speaker 2: make them eat it or to touch them with it, 684 00:44:43,239 --> 00:44:45,279 Speaker 2: but never did. I was kind of a jerk as 685 00:44:45,320 --> 00:44:49,440 Speaker 2: a child. Coalslaw here is usually cabbage based with a 686 00:44:49,520 --> 00:44:53,200 Speaker 2: mayo based dressing mayo, vinegar, salt, pepper, but a horsefradish 687 00:44:53,239 --> 00:44:56,400 Speaker 2: for a kick, and served as a small side salad. 688 00:44:57,320 --> 00:45:01,320 Speaker 2: This one I made was green cabbage carrots, green peppers, celery, 689 00:45:01,640 --> 00:45:05,840 Speaker 2: sweet purple onion, and some sunflower seeds. I used a 690 00:45:06,080 --> 00:45:09,000 Speaker 2: sweet oil and vinegar dressing which was heated to a 691 00:45:09,000 --> 00:45:12,560 Speaker 2: boil and poured of a salad and chilled. The dressing 692 00:45:12,760 --> 00:45:16,280 Speaker 2: was from Big Bob Gibson's Barbecue recipe book. I added 693 00:45:16,280 --> 00:45:19,200 Speaker 2: more vinegar as I found it mild. I was listening 694 00:45:19,200 --> 00:45:21,239 Speaker 2: to the Koleslaw podcast when I made it. 695 00:45:21,960 --> 00:45:28,000 Speaker 1: Ay, I love it. I love it. I know I've 696 00:45:28,000 --> 00:45:31,480 Speaker 1: said before, but this whole like chasing people away with Limburger. 697 00:45:31,920 --> 00:45:37,840 Speaker 2: Yeah right, like threats of Limburger my door. This also 698 00:45:37,920 --> 00:45:42,800 Speaker 2: that cheese with the caraway seeds that sounds so good, right, Yes, 699 00:45:42,920 --> 00:45:44,560 Speaker 2: I've never heard of that now. 700 00:45:46,160 --> 00:45:49,600 Speaker 1: And yeah, like I'm loving all of the coal slav 701 00:45:49,680 --> 00:45:54,839 Speaker 1: variations everyone is sending in. It's really great, especially as 702 00:45:54,840 --> 00:45:59,959 Speaker 1: we're entering this summer season. Yeah, I will tell you 703 00:46:00,320 --> 00:46:02,759 Speaker 1: I mentioned in a recent podcast, but I've gotten my 704 00:46:02,920 --> 00:46:07,520 Speaker 1: hands on some Taylor him right, So this is I'm 705 00:46:07,520 --> 00:46:11,319 Speaker 1: cooking it within the week. Okay, So if anyone has 706 00:46:12,239 --> 00:46:15,440 Speaker 1: I have some recipes saved up. But if anybody's got 707 00:46:15,440 --> 00:46:19,319 Speaker 1: some final tips, now the time time, this is it. 708 00:46:20,520 --> 00:46:23,000 Speaker 1: This is it. I'll who knows I'll never do it again. 709 00:46:24,840 --> 00:46:26,080 Speaker 2: You might never find it again. 710 00:46:26,480 --> 00:46:29,440 Speaker 1: It's true. It's true because I've realized the story shop 711 00:46:29,440 --> 00:46:32,040 Speaker 1: at because I've been on a big Pinier kick and 712 00:46:32,080 --> 00:46:37,120 Speaker 1: they stopped caring paneers so you never tell. Yeah, So 713 00:46:37,920 --> 00:46:43,240 Speaker 1: help me out, Listeners, You're my only hope. And thanks 714 00:46:43,320 --> 00:46:46,440 Speaker 1: to both of these listeners for writing in. If you 715 00:46:46,440 --> 00:46:48,360 Speaker 1: would like to try to as you can, our email 716 00:46:48,440 --> 00:46:50,120 Speaker 1: is hello at saborpod dot com. 717 00:46:50,280 --> 00:46:52,560 Speaker 2: We are also on social media. You can find us 718 00:46:52,560 --> 00:46:55,840 Speaker 2: on Twitter, Facebook, and Instagram at saber pod and we 719 00:46:55,880 --> 00:46:58,839 Speaker 2: do hope to hear from you. Savor is production of iHeartRadio. 720 00:46:58,960 --> 00:47:01,239 Speaker 2: For more podcasts my Heart Radio, you can visit the 721 00:47:01,280 --> 00:47:04,680 Speaker 2: iHeartRadio app, Apple Podcasts, or wherever you listen to your 722 00:47:04,680 --> 00:47:07,760 Speaker 2: favorite shows. Thanks as always to our super producers Dylan 723 00:47:07,760 --> 00:47:10,319 Speaker 2: Fagan and Andrew Howard. Thanks to you for listening, and 724 00:47:10,320 --> 00:47:19,799 Speaker 2: we hope that lots more good things are coming your way.