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Speaker 1: This is the Bloomberg Business of Sports podcast. I'm Scott

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Speaker 1: and Michael Barr. This week we will explore big money

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Speaker 1: issues in the world of sports and we speak to

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Speaker 1: some of the biggest players in the industry. Today, we

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Speaker 1: sit down with Turner Sports President David Levy to talk

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Speaker 1: about the changing business of sports broadcasting, the push to

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Speaker 1: attract millennials, and the evolution of cable TV. We as

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Speaker 1: our own company here in Turner, we don't even call

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Speaker 1: ourselves for the television business anymore. We say we're in

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Speaker 1: the content creation, distribution, data business. We'll have that conversation

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Speaker 1: coming up, but first, some of the top business news

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Speaker 1: in the world of sports. It's not often we get

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Speaker 1: sports headlines at the Supreme Court, but this week the

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Speaker 1: Justice has said they will look at the case we're

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Speaker 1: legalizing sports gambling in New Jersey. This is big because

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Speaker 1: if the Court agrees with the State of New Jersey,

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Speaker 1: it means now that Nevada does not have a stranglehold

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Speaker 1: when it comes to gambling. Well, we know it's coming,

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Speaker 1: That's what. It just seems inevitable. All the shioners are

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Speaker 1: now goligning and saying this is something we're now going

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Speaker 1: to accept it should be federally regulated. So it's odd

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Speaker 1: now that this case would decide a state by state

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Speaker 1: rights when they're already saying it should be federally regulated.

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Speaker 1: We've already seen one of the arguments the league has made,

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Speaker 1: and all the lawyers I spoke to about this, and

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Speaker 1: that's a lot of lawyers, Michael, the irreparable harm. They said,

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Speaker 1: this will do irreparable harm to the league's However, two

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Speaker 1: of those leagues have now placed teams, voluntarily placed teams

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Speaker 1: in Las Vegas, striking down their claim of irreparable harm.

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Speaker 1: So it's another case from the lawyer's standpoint. They're all

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Speaker 1: telling me, the leagues are prepping for this. There's billions

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Speaker 1: of dollars that can be made from it. You know

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Speaker 1: they wanted to happen. How will it cause irreprotable harm?

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Speaker 1: I'm still unclear about that. People are going to gamble.

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Speaker 1: People do it now. You don't have to have to

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Speaker 1: go to a casino or a racetrack. You can just

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Speaker 1: talk to your friend and you can bet a hundred

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Speaker 1: dollars that someone So whatever team is going to win

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Speaker 1: the game. The easy argument, the betting is already happening

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Speaker 1: billions of dollars are being waged on these sporting events

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Speaker 1: on the black market. The easier way to regulate these

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Speaker 1: things and to understand if something fishy is going on,

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Speaker 1: is to shine some light. Let the transactions be regulated,

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Speaker 1: let them be followed, let them be tracked. That way,

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Speaker 1: any inconsistencies can get called into question. Another story we're

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Speaker 1: watching this week stems from comments made by Phil Knight,

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Speaker 1: co founder of Nike. He spoke to Bloomberg this week

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Speaker 1: about the company's bet on Tiger Woods, signing him to

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Speaker 1: an endorsement deal two decades ago when the Woods was

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Speaker 1: just twenty years old. As for how that deal worked

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Speaker 1: out for Nike, he says, this is what happened. It's

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Speaker 1: a fairly simple equation that we lost money for twenty

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Speaker 1: years on equipment and balls, and we realized next year

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Speaker 1: wasn't gonna be any different, and that's when Nike decided

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Speaker 1: to cut bait and exit the golf equipment category. Yeah.

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Speaker 1: Even Tiger Woods, that's it. That's the takeaway from the interview.

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Speaker 1: Even Tiger Woods, all those titles, all those magazine covers,

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Speaker 1: all those fans like Michael Barr, not enough to make

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Speaker 1: you go out there and buy Nike golf clubs, Nike balls.

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Speaker 1: It just didn't work. There's too many other brands and

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Speaker 1: it didn't work for Nike. It's just not what people

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Speaker 1: think of when they think golf. Knight says that David Stern,

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Speaker 1: the former NBA commissioner, did them a favor when the

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Speaker 1: Jordan's shoes came out. Remember those the red and everybody,

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Speaker 1: everybody I was in junior high, everybody wanted them. And

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Speaker 1: then the league says, no, we're gonna, no, we're not

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Speaker 1: having that. You can't wear that on the what's gonna

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Speaker 1: make it cooler to kids than tell them you can't

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Speaker 1: have it. That's not good for us. What's gonna make

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Speaker 1: it cooler than they want it? Right? Kids want what

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Speaker 1: they can have. But you know, this is an old argument.

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Speaker 1: Remember way back in the day when we wanted some

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Speaker 1: Chuck Taylor are All Stars. Now, we didn't know who

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Speaker 1: the heck Chuck Taylor was, just like kids today. I

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Speaker 1: bet you they don't know exactly who Michael Jordan's is.

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Speaker 1: But we wanted some Chuck Taylor All Stars. And what

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Speaker 1: we're raced out to get those Converse All Stars is

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Speaker 1: the same thing here. I can just see Michael Barr

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Speaker 1: hitting the boards in canvas in canvas chucks, I love it,

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Speaker 1: Hi Tops Baby Hi Tops. And in the sports media

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Speaker 1: news this week there's word of two new streaming deals

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Speaker 1: for soccer leagues. Well, first is Facebook. Facebook is going

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Speaker 1: to show the Champions League in a deal with Fox.

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Speaker 1: Fox has bid for it, that's their rights. This one

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Speaker 1: makes sense in that there's some inventory in the deal,

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Speaker 1: which means games that Fox doesn't have enough networks or

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Speaker 1: channels to show it on, so they have another They

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Speaker 1: get another distribution stream with Facebook. It kind of enhances

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Speaker 1: what they have. They have a very robust soccer audience

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Speaker 1: on Facebook already. They showed Wayne Rooney's match last year,

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Speaker 1: his charity match. They show the Mexican League now, so

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Speaker 1: this makes perfect sense. The second one is NBC sort

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Speaker 1: of cutting up its E p L rights, and there's

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Speaker 1: it's a great property. You see the English League with NBC.

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Speaker 1: But what they're doing is starting it over the top,

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Speaker 1: and we're gonna hear a lot about O T T

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Speaker 1: in the coming years. But what they're doing is taking

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Speaker 1: games away from cable subscribers. So I paid my money

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Speaker 1: to get cable. I had a whole host of games.

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Speaker 1: They're taking some of those games away from me to

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Speaker 1: put it on this new service that they're going to

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Speaker 1: charge fifty bucks a month for. This is a play

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Speaker 1: for more revenue but angering cable subscribers. Let's see how

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Speaker 1: that works out for them. Oh, I bet you. David Levy,

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Speaker 1: who is the president of Turner Broadcasting, loves this deal,

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Speaker 1: which is something that cable television has to deal with,

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Speaker 1: actually television in general, they have to deal with something

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Speaker 1: like this. They do. But we'll see how it turns out.

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Speaker 1: There's a lot of a lot of things coming with

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Speaker 1: O T two. And let's stick with that sports media

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Speaker 1: theme as we turned to our guest this week, David

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Speaker 1: leave You, the president of Turner Broadcasting. David, I was

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Speaker 1: looking around at some of the sporting news and sports

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Speaker 1: lists around there, and you're on one of the lists

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Speaker 1: for this most influential in the world of sports. But

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Speaker 1: you came in at number seventeen. You okay with that?

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Speaker 1: I mean, what you do wrong? I have no idea

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Speaker 1: why I came in at seventeen, but you know what,

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Speaker 1: you know, at least I made the top twenty. Yeah,

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Speaker 1: that's good. But let me tell you seriously, number three,

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Speaker 1: John Skipper, number thirteen, Foxes, Eric Shanks, number fifteen, NBC's

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Speaker 1: Mark Lazarus. All the articles I'm reading tell me television

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Speaker 1: is dead. What am I missing here? Television is not dead? Listen,

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Speaker 1: you know, this is an evolving business and actually it's

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Speaker 1: exciting time to be in this business because I think

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Speaker 1: people are consuming more content than they ever consumed before.

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Speaker 1: It's just a consuming on very different devices than they

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Speaker 1: were before. And you know, this is boiling down to

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Speaker 1: the consumer experience, quality premium programming and basically the best

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Speaker 1: content is going to win and fans. And that's what

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Speaker 1: sports is. I mean, if we're talking about sports here,

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Speaker 1: all those things I just mentioned, it's quality premium programming.

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Speaker 1: It's a built in fan base and you can consume

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Speaker 1: it on any device you want. And that's I think.

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Speaker 1: While that's why I think why sports is resonating so

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Speaker 1: well in this in this environment. And the bottom line

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Speaker 1: is the Internet is changing sports TV and cable unfortunately

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Speaker 1: is feeling the heat. Well, when you mean it's feeling

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Speaker 1: the heat, I mean the Internet. Listen. Social you know,

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Speaker 1: the two biggest things that are discussed on on social

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Speaker 1: platforms are the entertainment business specifically television, but yes, you know,

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Speaker 1: and movies and so forth, and sports. So I don't

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Speaker 1: know if it's it's feeling the heat. I think the

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Speaker 1: Internet is actually expanding, um, the opportunities David. When you

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Speaker 1: talk about content, remember there was always the content creator

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Speaker 1: versus content distributor debate which was more important. I mean,

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Speaker 1: nowadays we see people doing both, right, this, this is

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Speaker 1: a real change in power. Dine. Yeah, I mean you are, um,

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Speaker 1: you know, and you have to be in both. I mean,

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Speaker 1: let's use Bleacher Report is one of my my examples here.

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Speaker 1: I mean, you know, bleach Report was, you know, reporting

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Speaker 1: news or or aggregating content. Uh, it's not producing original

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Speaker 1: program Um, it's got podcasts, it's doing event marketing. Uh.

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Speaker 1: It's a three sixty environment for bleacher Report these days. Uh,

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Speaker 1: there's bleach Report content on t N, t UM on CNN. UM.

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Speaker 1: So you know, I think I think that the blending

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Speaker 1: of whether you're distributing it or whether you're producing it

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Speaker 1: is And listen, you know, I can't talk about it much,

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Speaker 1: but you know, a T and T and the time

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Speaker 1: owner deal is about you know, data, it's about content,

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Speaker 1: it's about building platforms. And content together. Craig Berry the

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Speaker 1: head of content for Turner Sports, and he says that

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Speaker 1: the Elige of all things is teaching us so much

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Speaker 1: about digital space and if anybody who doesn't know the league,

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Speaker 1: they broadcast pro players are popular video games, but he

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Speaker 1: says that is a big impact when it comes to

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Speaker 1: TV and cable in sports, it is, you know, the

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Speaker 1: league is a league around East Sports, and I want

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Speaker 1: to make sure people understand E sports is kind of

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Speaker 1: the sport itself, like football is the sport itself, and

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Speaker 1: then there's the NFL. E sports is sort of the sport,

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Speaker 1: and then there's Eligue, which is the league of you know,

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Speaker 1: we put together with our partners at i mg UM

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Speaker 1: to form this league where we have professional teams come

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Speaker 1: and play for prizes um that are ranked teams around

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Speaker 1: the world. Now, the majority of this content is consumed

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Speaker 1: online digitally. U Twitch was is one of the major

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Speaker 1: ones that was purchased recently or a couple of years

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Speaker 1: ago by Amazon for billion dollars um. And so when

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Speaker 1: we formed this league and we're learning about what Craig

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Speaker 1: was saying was of our content on a weekly basis

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Speaker 1: isn't on television it's on digital. Most of our content

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Speaker 1: is consumed online, and what we're finding out is certain

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Speaker 1: games are more focused on US based impressions online and

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Speaker 1: other games are more international focused. This is truly a

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Speaker 1: global sport. And I use the word sport because it

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Speaker 1: is a sport, and I think it's going to grow

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Speaker 1: in leaps and bounds as it evolves. We are chatting

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Speaker 1: with David Leave, the president of Turn of Sports, and

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Speaker 1: David we talked about digital. It seems to me the

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Speaker 1: in arena, the in stadium, and you said it's real

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Speaker 1: because it's selling out things like Madison Square Garden. When

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Speaker 1: you talk about scale though, that's what the digital really

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Speaker 1: enables you to do. You can capture a global audience

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Speaker 1: to watch on Twitch. That's where the real money can

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Speaker 1: be made, isn't it true? I mean, depending on what

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Speaker 1: you define real money. I mean, ultimately, yes, anything that's

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Speaker 1: a global opportunity has opportunity to drive incremental revenue on

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Speaker 1: a bigger scale. The question is when it gets there.

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Speaker 1: Right now, television is still the largest reach vehicle out there,

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Speaker 1: and I would say a majority of the sports dollars

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Speaker 1: today are still made in the television business. And I

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Speaker 1: don't think the television business is going away. I think

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Speaker 1: the television business is evolving. And and in fact, we

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Speaker 1: as our own company here at Turner, we don't even

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Speaker 1: call ourselves for the television business anymore. We say we're

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Speaker 1: in the content creation, distribution data business. I think about that.

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Speaker 1: We're not in the television business. We're in the content creation,

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Speaker 1: distribution data business. And everything we do now is to

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Speaker 1: make sure we understand and collect first party data. We

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Speaker 1: want to distribute our content across all these different platforms,

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Speaker 1: and we want to develop the right content. For the

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Speaker 1: content that you can create, you have to go out

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Speaker 1: and get, which means you have to pay for it.

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Speaker 1: And we're talking to the NBA Major League Baseball and

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Speaker 1: see a tournament p g A and the price keeps

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Speaker 1: going up. They want more and more from you. Can

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Speaker 1: you take me inside the negotiation from your side? They

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Speaker 1: want more money. You're telling them I need what in

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Speaker 1: return for those dollars. It's a good question, and in fact,

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Speaker 1: you should know that each of our properties today are

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Speaker 1: profitable within the time frame of what the deal structures are,

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Speaker 1: meaning whether it's a nine year deal or fourteen year deal,

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Speaker 1: whatever the case. Within those deals. All of our sports

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Speaker 1: deals are profitable. But what's going on in the mindset today?

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Speaker 1: And I'll use the n C Double as an example,

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Speaker 1: since we just extended that one till two thousand thirty two,

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Speaker 1: and maybe by then I'll get out of the top

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Speaker 1: seventeen and maybe get myself in the top ten. No way,

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Speaker 1: that'll be Amazon Twitter unless you leave. That was gonna

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Speaker 1: be a question later on, But that will be Amazon, Twitter, Google, Apple,

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Speaker 1: those of top five right there. Yeah. But anyhow, so

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Speaker 1: you know, I probably won't be here in two thousand

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Speaker 1: thirty two and and and and seeing how this deal

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Speaker 1: ends up going through. But the point of the matter

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Speaker 1: is the way we designed that deal is that platforms

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Speaker 1: that are that are not even in existence today are

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Speaker 1: part of that deal. Every single opportunity around the content

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Speaker 1: around the n C Double A tournament is managed by

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Speaker 1: ourselves and CBS. And I'll give you an example from

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Speaker 1: the early deal we did back in two thousand ten,

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Speaker 1: and the same deal structure was in place. We didn't

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Speaker 1: know that we would be monetizing Facebook, Snapchat, Instagram. There

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Speaker 1: were not a there were no business lines in my

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Speaker 1: business models on those particular entities. And here we are

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Speaker 1: today on all of those different platforms and monetizing them

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Speaker 1: as we speak. So you know, it just shows you

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Speaker 1: we don't have any idea. So you have to control

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Speaker 1: rights across the board in a three sixty way and

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Speaker 1: that's what we are asking for. Remember years ago, the

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Speaker 1: NFL used to be on Turner Sports. Is Turner considering

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Speaker 1: a possible bid for NFL games on TV? Like around

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Speaker 1: maybe two or so. One of the things we talk

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Speaker 1: about here as a company is why would let the

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Speaker 1: NFL leave our our company when it did? And is

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Speaker 1: there a possibility to get it back? So let me

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Speaker 1: start off again by saying, you know, if financially, if

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Speaker 1: it doesn't make sense, we probably will not go after it.

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Speaker 1: So we need to have the right deal structure in place,

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Speaker 1: and I don't know what that deal structure is today.

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Speaker 1: But there's other criteria that we look at as well,

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Speaker 1: and that's the criteria does it work for our fan base,

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Speaker 1: does it work for our advertisers, does it work for

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Speaker 1: our distributors, and does it fit our brands? And if

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Speaker 1: you can check those boxes, then in fact that something

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Speaker 1: you probably want to go after. And I'd say the

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Speaker 1: NFL fills all of those boxes without me understanding what

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Speaker 1: the financial structure may be. What turner You used to

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Speaker 1: hear the Sunday night NFL games back in the ES,

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Speaker 1: and now NBC has it on Sunday nights and it's

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Speaker 1: the number one prime time show for the network. Your

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Speaker 1: thoughts about that. You know, there's a huge fan base

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Speaker 1: around sports, and the NFL is one of the biggest,

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Speaker 1: its biggest round for its fantasy. Uh, it's biggest because

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Speaker 1: honestly it less is more. There's not a lot of

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Speaker 1: NFL football games and there's a popularity for the teams

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Speaker 1: and what it means. Doesn't surprise me that NFL football

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Speaker 1: on prime time would be one of the top shows

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Speaker 1: in television. We are chatting with Turn to Sports president

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Speaker 1: David Levy, and David, you mentioned social Earlier we saw

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Speaker 1: Fox look to license some of its Champions League rights

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Speaker 1: to Facebook. What kind of conversations are you having now

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Speaker 1: with the big socials in terms of how they can

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Speaker 1: amplify what you've already got? Great question, Um, We've been

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Speaker 1: dealing in the social space for quite some time. With

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Speaker 1: the n C Double A tournament, we had pregame shows

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Speaker 1: that we developed with Twitter this year for the n

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Speaker 1: Double A tournament. We have highlight push outs on on Snapchat,

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Speaker 1: on Facebook. We're in conversations all the time with those platforms.

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Speaker 1: You have to be Bleacher Report. UM has got a

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Speaker 1: whole social strategy, uh and as far, and it's like

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Speaker 1: the number one social content for sports on most of

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Speaker 1: these platforms is Bleacher and not some of our competitors.

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Speaker 1: So they've done a very good job in that. The

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Speaker 1: conversations for the future, and this is what I think

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Speaker 1: everybody's talking about, is will these platforms start bidding for

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Speaker 1: Sunday night football, Will they start bidding for money night football?

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Speaker 1: Will they bid for an NBA package? I think that's

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Speaker 1: gonna be an interesting conversation. And I don't know short

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Speaker 1: term versus long term. And what I mean by that

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Speaker 1: is this one of the most important things that all

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Speaker 1: the leagues and commissioners have to think about is the

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Speaker 1: next generation of fans. They want to make sure that

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Speaker 1: they build that next generation because otherwise the league may

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Speaker 1: may falter because of that. Do you foresee being sort

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Speaker 1: of the content rights holder, whether it be the n

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Speaker 1: b A or DEIFA, your name, it doesn't matter what

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Speaker 1: the game is selling to the traditional TV And then

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Speaker 1: you license or are we going to see joint bids?

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Speaker 1: Will it be Facebook in turn on Twitter and Turner

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Speaker 1: making bids for major properties. You know, one of the

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Speaker 1: scariest things that I think boxing may have gone through

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Speaker 1: was when they started to put all of their quality,

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Speaker 1: premium content in a pay structure. I think they started

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Speaker 1: losing a lot of their fan base. It was very

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Speaker 1: profitable for them, But where is bossing today versus where

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Speaker 1: it was? There are some other sports that I'm not

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Speaker 1: going to mention um that may think about did they

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Speaker 1: sell to their right distribution platform? They may have gotten

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Speaker 1: more money, but are those sports today as healthy as

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Speaker 1: they were when they were on larger cable networks or

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Speaker 1: larger broadcast networks. You know, social is really amplifying and

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Speaker 1: helping in the reach of growing sports ratings and growing audience.

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Speaker 1: This fight coming up with Mayweather and McGregor, there's gonna

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Speaker 1: be so much social conversation already has been that pay

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Speaker 1: per view is going to be terrific. The audience going

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Speaker 1: to the event is going to be amazing. I don't

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Speaker 1: know if the fight is going to be as good

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Speaker 1: as what the conversation is going to be, And I

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Speaker 1: think that has to do with where we are today

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Speaker 1: is that there's a lot of voices out there that

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Speaker 1: can talk about a lot of content and a lot

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Speaker 1: of information. Give me a prediction, David, does it do

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Speaker 1: more money than Mayweather Paquia? I would say yes, because

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Speaker 1: it's bringing in a different fan base on top of

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Speaker 1: just the boxing fan base. Let me ask you about millennials,

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Speaker 1: because all the commissioners say the same thing. Team presidents

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Speaker 1: are telling me, I don't know how to get millennials

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Speaker 1: in Turner seems just too younger. How can you help

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Speaker 1: the league's how do you cross promote? And we'll getting

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Speaker 1: into mobile because all they do is watch everything on

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Speaker 1: their phones. What are you doing right? And who's going

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Speaker 1: to win that race for millennials? You know, I think

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Speaker 1: you're seeing that there is an age up overall. UH

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Speaker 1: in broadcast television. I think you know cable has always

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Speaker 1: been skewed younger. And then you have other opportunities that

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Speaker 1: we have in our in our portfolio, like adults swim.

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Speaker 1: Bleacher Report, just so you know, reaches a third one

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Speaker 1: third of every millennial per month in reach, and so

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Speaker 1: we're constantly talking to the young male on Bleacher Report.

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Speaker 1: We're constantly talking to the young male on adult swim tbs,

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Speaker 1: also with millennials, so with with all of our new

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Speaker 1: content and so forth. So we do have them in

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Speaker 1: our portfolio and when we market our n B A,

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Speaker 1: r n C Double A or our baseball we are

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Speaker 1: we are reaching that particular audience. And so you know,

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Speaker 1: we've worked with the leagues and one of the reasons

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Speaker 1: why the n B A and Turners had this long

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Speaker 1: standing partnership and now we manage their digital business as well,

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Speaker 1: is the fact that we do have these assets and

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Speaker 1: we do know how to reach the millennial audience. I

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Speaker 1: know you don't want to get specific as to your competitors,

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Speaker 1: but I do want to ask about ESPN because the

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Speaker 1: narrative that is out there right now is that they

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Speaker 1: are losing so many subscribers that let me use a

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Speaker 1: basketball term of Michael Ray Richardson. You know what I'm

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Speaker 1: gonna say, the ship sc what's the correct narrative around

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Speaker 1: ESPN Sports Networks in the cable bundle right now? First

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Speaker 1: of all, uh, I would love to have the ESPN brand.

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Speaker 1: It is a tremendous brand. It's associated with sports, and

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Speaker 1: long term, ESPN is going to be fine I'm not,

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Speaker 1: you know, worried about that. I don't understand their business model.

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Speaker 1: You know, that's their own modeling of how they do it.

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Speaker 1: Certainly they're losing subscribers, but just so you know, most

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Speaker 1: of the industry is declining in subscribers, meaning there are

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Speaker 1: cord cutters, their court shavers, their coordinavers. But it's evolving,

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Speaker 1: and so ESPN is going to evolve, just like turners evolving,

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Speaker 1: and and we're evolving by launching O T T products.

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Speaker 1: We're evolving by going into social and figuring out new

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Speaker 1: ways to monetize our content. We're thinking about event programming,

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Speaker 1: which is off channel, We're thinking about social capabilities. So

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Speaker 1: you know, it's getting a lot of attention because they

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Speaker 1: were the big bad, you know, high priced cable network.

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Speaker 1: But it's a very very strong brand. They control a

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Speaker 1: lot of rights. We just spend an enormous amount of

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Speaker 1: time talking about how sports can be monetized on all

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Speaker 1: these different platforms. And uh, I would say, it's an

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Speaker 1: evolution for them, and their business model will change and

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Speaker 1: we'll be talking the strength of ESPN, I'm sure for

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Speaker 1: many years to come. I do chuckle when everybody says

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Speaker 1: O T T like it's the new buzzword. You know,

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Speaker 1: the NBA League Pass has been around for a long time.

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Speaker 1: You were saying that because you know, O T T

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Speaker 1: has been around and and really they throw the buzzword

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Speaker 1: around and I'd like to just define that a little

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Speaker 1: bit for you guys and maybe for the listening audience.

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Speaker 1: You know, O T T has broken down three different ways.

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Speaker 1: One is Netflix, Hulu, Amazon, Those are all O T

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Speaker 1: T products spot products that are over the top, all right.

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Speaker 1: Then there's Sling TV that has you know, you can

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Speaker 1: go by your your bundle. There's Sony Vay you know,

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Speaker 1: which you can go buy the bundle. YouTube has come

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Speaker 1: out with a bundle. Direct TV now has a bundle.

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Speaker 1: And that's another O T T product, okay, that that

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Speaker 1: has our commercial loads in it and and that's a

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Speaker 1: virtual m v p D. And then there's the other

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Speaker 1: O T team, which is the lead pass and extra

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Speaker 1: innings for for baseball, UM and the hockey packages. And

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Speaker 1: then there's another one our director consumer products that we've

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Speaker 1: come out with like film Struck and Boomerang, which are

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Speaker 1: you know, one's a classic movie type product and one's

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Speaker 1: a animation product for kids with the head of Barbarol

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Speaker 1: Library and d C Comics and UH and the Looney

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Speaker 1: Tunes Library for Boomerang. So they're all O T T products,

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Speaker 1: and you know, people kind of forget that they have

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Speaker 1: all these different proucts, but they've a lot of them

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Speaker 1: are out for years, and some of them are new

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Speaker 1: O T T needs over the top that you can

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Speaker 1: come through the internet. All right, David, thanks so much

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Speaker 1: for taking some time. We do appreciate it. Thanks guys.

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Speaker 1: My takeaway, Michael, David Levy has been doing this a

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Speaker 1: long time. But you hear about millennials, you hear about mobile.

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Speaker 1: So sure people want it when they wanted, how they

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Speaker 1: want it. They're not going to be anchored to a

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Speaker 1: couch anymore. Watching that six screen TV the dominant force

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Speaker 1: right now. But don't you feel this tectonic shift that

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Speaker 1: people are watching things. If you have kids, you know,

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Speaker 1: the phone or the tablet is everything and people are

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Speaker 1: trying to figure out how do I capture fans eyeballs

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Speaker 1: dollars on the mobile devices. I tell you, I forgot

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Speaker 1: how long Turner Sports has been in existence. Back in

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Speaker 1: the day, when you turned onto Turners Sports, all you

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Speaker 1: could get was the Atlanta Braves game because obviously they

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Speaker 1: were based out of Atlanta. But remember too, they were

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Speaker 1: also in the NASCAR for many many years. They stopped

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Speaker 1: in about two thousand, but with the TBS network that

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Speaker 1: they have, but there's so many things that they have.

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Speaker 1: They obviously we talked about they had the NFL for

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Speaker 1: a long time. I just think the irony, as we

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Speaker 1: mentioned earlier, that they at the Sunday night games for

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Speaker 1: the NFL and now NBC is just going to town.

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Speaker 1: It's always a mistake when you'll let the NFL go

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Speaker 1: that we've seen time and time again. And finally time

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Speaker 1: for the stat of the week. We're talking numbers. Let

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Speaker 1: me get my avocas. What are we talking about? We

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Speaker 1: are talking about the number fifty thousand and that as

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Speaker 1: in dollars. Who is paying Phil Jackson fifty thousand dollars

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Speaker 1: a day not to work anymore? Come on, you know

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Speaker 1: who it is? All the New York James Dolan, How

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Speaker 1: you doing? I mean, I can I always go back

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Speaker 1: to David Stern when somebody asked him when they had

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Speaker 1: that sex abuse settlement case with the NUCA, Brown Saunders

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Speaker 1: and Isaiah Thomas to talk about the Knicks on a

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Speaker 1: business level, and his quote was just precious not a

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Speaker 1: model of intelligent management, is what David Stern said. They

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Speaker 1: are now paying Phil Jackson twenty plus million dollars on

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Speaker 1: top of Larry Brown eighteen plus million dollars to no

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Speaker 1: longer work for the franchise. And you know who sort

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Speaker 1: of one through all of this, Carmelo. Anthony Carmelo was

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Speaker 1: still here and he didn't have to take a buy

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Speaker 1: out any less money. It's up to Carmelo if he

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Speaker 1: wants to stay he stays. I mean, this was porzingis

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Speaker 1: slash mellow against Phil. And once the Knicks decided that

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Speaker 1: they weren't going to pay for Carmelo to go els

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Speaker 1: or and maybe come back and beat them, that was it.

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Speaker 1: Phil had to go. There was no other option, all right.

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Speaker 1: That wraps up this edition Bloomberg Business of Sports on

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Speaker 1: Bloomberg Radio around the world. We are here each and

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Speaker 1: every week at the same time, exploring the world of

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Speaker 1: money and Sports' Michael barn and I'm Scott Sashnik. Thanks

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Speaker 1: for joining us. Please tune in next week when we

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Speaker 1: speak with Bob Bowman, the head of Major League Baseball

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Speaker 1: Business and