1 00:00:00,520 --> 00:00:02,280 Speaker 1: I like to be around people that know who they are, 2 00:00:02,480 --> 00:00:04,640 Speaker 1: know what they want to, know what's important to them. 3 00:00:04,800 --> 00:00:06,840 Speaker 1: Because the people that are really interesting in this world 4 00:00:07,120 --> 00:00:10,120 Speaker 1: are the people that are curious, but there's certain things 5 00:00:10,320 --> 00:00:13,240 Speaker 1: about them they won't waver on. And you know, it's 6 00:00:13,240 --> 00:00:16,040 Speaker 1: the inconsistent ones you got to worry about. So I 7 00:00:16,040 --> 00:00:18,479 Speaker 1: got some buddies out there who you know, they serve 8 00:00:18,960 --> 00:00:21,439 Speaker 1: great purposes in my life. But I'm like, you're an asshole. 9 00:00:22,200 --> 00:00:25,319 Speaker 1: But you know what, they're consistently an asshole. You I 10 00:00:25,320 --> 00:00:26,200 Speaker 1: can build around that. 11 00:00:34,120 --> 00:00:36,560 Speaker 2: Everybody. Welcome to another episode of butter Nomics. I'm your host, 12 00:00:36,600 --> 00:00:39,400 Speaker 2: Brandon Butler, found a CEO of butter atl And today 13 00:00:40,680 --> 00:00:42,440 Speaker 2: we got one of my guys up in here. Man, 14 00:00:42,560 --> 00:00:47,800 Speaker 2: we got one of my guys, a friend, a business partner. Uh, 15 00:00:47,960 --> 00:00:49,440 Speaker 2: just you know, somebody like to hang out and talk 16 00:00:49,479 --> 00:00:51,040 Speaker 2: some shit with sometimes, you know what I'm saying? On 17 00:00:51,080 --> 00:00:53,320 Speaker 2: a good way? Man, How you doing, man. 18 00:00:53,520 --> 00:00:54,600 Speaker 1: I'm ready to talk some shit. 19 00:00:55,000 --> 00:00:58,560 Speaker 2: The one and only mister Peter Coley of Monday Night Garage, 20 00:00:58,600 --> 00:01:00,000 Speaker 2: Monday Night Brew and Peter, how you doing, baby? 21 00:01:00,120 --> 00:01:03,080 Speaker 1: I'm great? Thank you for having me. I mean, what 22 00:01:03,200 --> 00:01:05,640 Speaker 1: an honor right? I feel like I talk to you 23 00:01:05,640 --> 00:01:07,160 Speaker 1: for free, and now we get to do it officially. 24 00:01:07,240 --> 00:01:08,920 Speaker 2: Yeah, now we get now everybody to see what we 25 00:01:08,920 --> 00:01:09,360 Speaker 2: talk about. 26 00:01:09,720 --> 00:01:12,600 Speaker 1: I don't want that. I don't want that at all. 27 00:01:12,400 --> 00:01:15,080 Speaker 2: So, Peter, we've been doing something a little different here on 28 00:01:15,080 --> 00:01:16,040 Speaker 2: button Nomics lately. 29 00:01:16,640 --> 00:01:17,800 Speaker 1: Okay, all right. 30 00:01:18,200 --> 00:01:20,759 Speaker 2: Normally I have people kind of introduce themselves and kind 31 00:01:20,760 --> 00:01:22,240 Speaker 2: of you know, for the folks that don't know. But 32 00:01:22,640 --> 00:01:29,360 Speaker 2: instead I asked chat GPT, oh shit, who is Peter 33 00:01:29,440 --> 00:01:32,039 Speaker 2: Coyley of Monday Night Garage, Monday Night Brewing, And see 34 00:01:32,080 --> 00:01:33,760 Speaker 2: what it says. So let me tell you what it said. 35 00:01:34,280 --> 00:01:36,120 Speaker 2: And I want you to tell me. Is this an accurate, 36 00:01:36,240 --> 00:01:39,680 Speaker 2: you know, description of you and all of your amazing accomplishments, 37 00:01:39,720 --> 00:01:41,000 Speaker 2: talents and projects. 38 00:01:41,080 --> 00:01:42,720 Speaker 1: Okay, all right, I'm ready. 39 00:01:43,680 --> 00:01:46,400 Speaker 2: Peter is the brewmaster at Monday Night Brewing, a craft 40 00:01:46,400 --> 00:01:49,160 Speaker 2: brewery based in Atlanta, Georgia. He joined the company in 41 00:01:49,280 --> 00:01:52,720 Speaker 2: January twenty thirteen, bringing with him a wealth of experience 42 00:01:53,080 --> 00:01:57,200 Speaker 2: that has significantly significantly contributed to the breweries growth and reputation. 43 00:01:57,720 --> 00:02:01,000 Speaker 2: Under his leadership, Monday Night Brewing has spanning his operations 44 00:02:01,000 --> 00:02:05,320 Speaker 2: to Atlanta, establishing locations in Birmingham, Alabama, and Nashville, Tennessee. 45 00:02:05,760 --> 00:02:08,160 Speaker 2: The brewery is known for a diverse range of beers, 46 00:02:08,200 --> 00:02:12,880 Speaker 2: including an award winning bourbon barrel drafty Kilt, which secured 47 00:02:13,200 --> 00:02:17,079 Speaker 2: a gold medal at the twenty fourteen Great American Beer Festival. 48 00:02:17,639 --> 00:02:21,000 Speaker 2: His innovative approach to brewing is evident in his development 49 00:02:21,040 --> 00:02:25,080 Speaker 2: of unique beers such as Situational Ethics Series, a collection 50 00:02:25,160 --> 00:02:28,280 Speaker 2: of barrel aged imperial stouts that showcase his commitment to 51 00:02:28,360 --> 00:02:32,359 Speaker 2: quality and creativity. His dedication to the craft has positioned 52 00:02:32,400 --> 00:02:35,880 Speaker 2: Monday Night Brewing as a significant player in the Southeastern 53 00:02:35,960 --> 00:02:39,200 Speaker 2: craft beer scene. In addition to his brewing experience, he 54 00:02:39,320 --> 00:02:42,560 Speaker 2: is also known for his collaborative spirit, often partnering with 55 00:02:42,600 --> 00:02:45,840 Speaker 2: other breweries and participating in industry events to further the 56 00:02:45,880 --> 00:02:49,639 Speaker 2: craft beer movement. That's what Chatchept said about you, scale 57 00:02:49,600 --> 00:02:52,600 Speaker 2: of one to ten. How accurate is that? First off? 58 00:02:52,720 --> 00:02:55,440 Speaker 2: Shout out to chat Gpt. Chat Gept is. 59 00:02:55,440 --> 00:02:58,840 Speaker 1: A real one. Got a few things wrong. We got 60 00:02:58,840 --> 00:03:03,440 Speaker 1: more locations than that, Okay, and man only talking about 61 00:03:03,440 --> 00:03:05,080 Speaker 1: one award from back in twenty fourteen. 62 00:03:05,280 --> 00:03:07,480 Speaker 2: I know I feel like you every time I see you. 63 00:03:07,520 --> 00:03:08,960 Speaker 2: I mean, I've been to the office, I've seen all 64 00:03:08,960 --> 00:03:11,440 Speaker 2: the stuff hanging up like there's much more than that. 65 00:03:11,840 --> 00:03:14,600 Speaker 1: You know, it doesn't really matter, But I heard you 66 00:03:14,600 --> 00:03:17,079 Speaker 1: got a trophy recently. You know, every once in a 67 00:03:17,160 --> 00:03:19,200 Speaker 1: while as an adult, you're like, it's kind of fun 68 00:03:19,200 --> 00:03:19,920 Speaker 1: to get a trophy. 69 00:03:20,000 --> 00:03:20,399 Speaker 2: It is. 70 00:03:20,680 --> 00:03:23,480 Speaker 1: They don't hand out enough trophies for adults, and probably 71 00:03:23,520 --> 00:03:26,160 Speaker 1: because most adults don't deserve trophies. But hey, you know, 72 00:03:27,040 --> 00:03:28,160 Speaker 1: I'm trying to get some Well, you. 73 00:03:28,080 --> 00:03:29,560 Speaker 2: Got a bunch of troub What are some other what 74 00:03:29,600 --> 00:03:31,600 Speaker 2: are some more recent awards that you all have won, 75 00:03:31,639 --> 00:03:33,919 Speaker 2: Because I just want people to understand, you know, what's 76 00:03:33,960 --> 00:03:35,040 Speaker 2: really going on over there. 77 00:03:36,280 --> 00:03:39,880 Speaker 1: I don't know, it's so inside baseball, right, think about 78 00:03:39,920 --> 00:03:42,720 Speaker 1: like with like ad agencies, the awards they get. Most 79 00:03:42,720 --> 00:03:47,160 Speaker 1: people are like, what is that? But no, we are 80 00:03:47,240 --> 00:03:49,000 Speaker 1: proud of the fact that we are probably one of 81 00:03:49,000 --> 00:03:52,360 Speaker 1: the most award winning breweries in the Southeast, if not 82 00:03:52,400 --> 00:03:54,600 Speaker 1: the United States. But on top of that, we've gotten 83 00:03:54,640 --> 00:03:57,360 Speaker 1: good at being from Atlanta. And what I mean by 84 00:03:57,360 --> 00:03:59,520 Speaker 1: that is that in Atlanta it's still very transient, Right. 85 00:03:59,520 --> 00:04:03,080 Speaker 1: We got to make something for everyone, and we built 86 00:04:03,080 --> 00:04:06,600 Speaker 1: our program around exploration of like what else can we do? 87 00:04:06,800 --> 00:04:08,680 Speaker 1: We didn't want to get siloed into one thing that 88 00:04:08,720 --> 00:04:11,120 Speaker 1: we were good at, and from there we've been celebrated 89 00:04:11,120 --> 00:04:13,040 Speaker 1: by that. So we've got a bunch of awards for 90 00:04:13,080 --> 00:04:15,800 Speaker 1: a bunch of different things. And my son, he'll come 91 00:04:15,840 --> 00:04:18,000 Speaker 1: in my office and I'll be like, Dad, I want 92 00:04:18,000 --> 00:04:19,800 Speaker 1: to go in the flex office. That's what we call it, 93 00:04:19,800 --> 00:04:21,800 Speaker 1: because you know, it's a little side office, but it's 94 00:04:21,800 --> 00:04:23,640 Speaker 1: got the double meaning because you walk in there and 95 00:04:23,680 --> 00:04:26,320 Speaker 1: there's hundreds of trophies around and you just flex right. 96 00:04:26,920 --> 00:04:28,760 Speaker 1: My son's like, I want to go on there, and 97 00:04:28,800 --> 00:04:31,280 Speaker 1: I'm like why, and he's like, because it's excellence, Dad, 98 00:04:31,320 --> 00:04:33,800 Speaker 1: it's excellence. I want excellence. And I'm like, let's go. 99 00:04:34,120 --> 00:04:34,480 Speaker 2: Let's go. 100 00:04:34,640 --> 00:04:36,640 Speaker 1: I love that. I love hearing you say that. And 101 00:04:36,680 --> 00:04:39,360 Speaker 1: he also asked me. He's like, hey, when you die, 102 00:04:39,880 --> 00:04:42,960 Speaker 1: do I become brewmaster? And I'm like, hold up, this 103 00:04:43,000 --> 00:04:46,160 Speaker 1: is not a monarchy, my son. No, but yeah, probably 104 00:04:46,200 --> 00:04:47,240 Speaker 1: if you want it, you got it. 105 00:04:47,560 --> 00:04:49,640 Speaker 2: Oh man, that's amazing. Not Now, how did you get 106 00:04:49,640 --> 00:04:50,640 Speaker 2: involved with Monday Night? 107 00:04:51,040 --> 00:04:54,960 Speaker 1: That's a good question. I originally started my career and 108 00:04:55,000 --> 00:04:58,720 Speaker 1: alcohol as a winemaker in California, and then one thing 109 00:04:58,800 --> 00:05:01,360 Speaker 1: led to another, came back to Atlanta, where I'm from 110 00:05:01,360 --> 00:05:04,880 Speaker 1: originally started making wine for Chateau Alan. Shout out to 111 00:05:04,920 --> 00:05:07,920 Speaker 1: the real ones that know Chateau. I still don't fully 112 00:05:08,000 --> 00:05:12,159 Speaker 1: understand what muscaton wine is. That shit was gross, but 113 00:05:12,720 --> 00:05:15,040 Speaker 1: it was a great place. And learned a lot there 114 00:05:15,080 --> 00:05:18,360 Speaker 1: just about the circus of things, and then studied become 115 00:05:18,400 --> 00:05:21,240 Speaker 1: a samuier. Did that felt like I was on the 116 00:05:21,279 --> 00:05:23,800 Speaker 1: sidelines too much, you know, it was just kind of 117 00:05:23,800 --> 00:05:27,760 Speaker 1: grading other people's work. And then I met these guys 118 00:05:27,760 --> 00:05:30,560 Speaker 1: that had this idea and They're like, we wanna we 119 00:05:30,600 --> 00:05:34,200 Speaker 1: wanna make beers for the weekdays. And I was like, 120 00:05:34,240 --> 00:05:35,960 Speaker 1: what does that mean. They're like, we want to elevate beer. 121 00:05:35,960 --> 00:05:37,880 Speaker 1: We want to present beer in a way that Par's 122 00:05:37,880 --> 00:05:40,080 Speaker 1: Ball of food kind of take this wine approach to beer. 123 00:05:40,560 --> 00:05:42,479 Speaker 1: And I was like, bet, I love that idea. What 124 00:05:42,520 --> 00:05:44,880 Speaker 1: do you want to call it? They were like Monday 125 00:05:44,960 --> 00:05:46,720 Speaker 1: Night Brewing and I was like, damn, it's the dumbest 126 00:05:46,720 --> 00:05:48,880 Speaker 1: fucking name I've ever heard. I was like, what's the 127 00:05:48,880 --> 00:05:50,479 Speaker 1: point about that? And then they explained to me. I 128 00:05:50,480 --> 00:05:52,600 Speaker 1: was like, Okay, actually I kind of liked that. So 129 00:05:53,480 --> 00:05:55,400 Speaker 1: I ended up joining them right in the beginning of 130 00:05:55,560 --> 00:05:59,200 Speaker 1: right when we opened off of hal Mill in twenty thirteen, 131 00:05:59,240 --> 00:06:02,920 Speaker 1: and I knew nothing about making beer. I'd studied chemistry 132 00:06:02,960 --> 00:06:06,280 Speaker 1: and school made wine, and so I just kind of like, 133 00:06:07,200 --> 00:06:09,680 Speaker 1: I think that the more I've observed the world in 134 00:06:09,800 --> 00:06:11,440 Speaker 1: order of God, and I realized that people that are 135 00:06:11,760 --> 00:06:14,719 Speaker 1: most likely to disrupt are the people that don't know 136 00:06:14,760 --> 00:06:17,280 Speaker 1: how the game works. And they know that, but they 137 00:06:17,560 --> 00:06:21,039 Speaker 1: still have enough knowledge to go attack it. Yeah, and 138 00:06:21,080 --> 00:06:22,720 Speaker 1: so that's kind of what I did. It was hybridized 139 00:06:23,240 --> 00:06:26,560 Speaker 1: these worlds, a world that I knew well with which 140 00:06:26,600 --> 00:06:28,760 Speaker 1: was wine, and then kind of brought it to beer 141 00:06:28,760 --> 00:06:31,599 Speaker 1: and the rest is in a way history. 142 00:06:32,200 --> 00:06:34,200 Speaker 2: How did you know that getting into the whole alcohol 143 00:06:34,240 --> 00:06:36,680 Speaker 2: and spirits, you know, element was even your laying Like 144 00:06:36,680 --> 00:06:38,159 Speaker 2: what pulled you into that in the first place? 145 00:06:38,440 --> 00:06:40,520 Speaker 1: Man, that's a great question. I don't really know. I 146 00:06:40,560 --> 00:06:43,400 Speaker 1: think that growing up, I went to a small private 147 00:06:43,400 --> 00:06:46,720 Speaker 1: school here in Atlanta. I'm a dyslexic and I had 148 00:06:46,760 --> 00:06:49,400 Speaker 1: a terrible stutter growing up, so I had a lot 149 00:06:49,440 --> 00:06:52,240 Speaker 1: of behavioral issues, you know what I mean. So I 150 00:06:52,279 --> 00:06:56,560 Speaker 1: got sent to this school, small classes. Everyone there was 151 00:06:56,640 --> 00:06:58,840 Speaker 1: kind of like, there's a lot of great people. I'm 152 00:06:58,880 --> 00:07:00,520 Speaker 1: not going to talk shit, but it was kind of 153 00:07:00,600 --> 00:07:04,520 Speaker 1: the idea was, you know, doctor lawyer, take over the 154 00:07:04,520 --> 00:07:08,120 Speaker 1: family business. That was kind of the roadmap. And I 155 00:07:08,240 --> 00:07:11,280 Speaker 1: originally was going to study to do medicine. That's when 156 00:07:11,280 --> 00:07:15,600 Speaker 1: I studied chemistry and minor in Latin sick right like 157 00:07:16,320 --> 00:07:21,600 Speaker 1: super useful, and then I just it wasn't me. It 158 00:07:21,720 --> 00:07:25,320 Speaker 1: wasn't me. And then my uncle bought this tiny, tiny 159 00:07:25,360 --> 00:07:27,400 Speaker 1: little vineyard about an acre and a half over in 160 00:07:27,400 --> 00:07:29,840 Speaker 1: northern California, and I started going out there in the 161 00:07:29,880 --> 00:07:33,320 Speaker 1: summertime just because you know, I have behavioral issues. So 162 00:07:33,360 --> 00:07:36,320 Speaker 1: they sent me to the farm and one thing led 163 00:07:36,360 --> 00:07:38,120 Speaker 1: to another, and then I just found out that I 164 00:07:38,200 --> 00:07:41,640 Speaker 1: just had this love for not only like learning, you know, 165 00:07:41,760 --> 00:07:45,040 Speaker 1: taking the science aspect, the engineering aspect, the people aspect, 166 00:07:45,400 --> 00:07:48,720 Speaker 1: then also just connecting with the land, being outside that 167 00:07:48,720 --> 00:07:50,760 Speaker 1: that was something that I found to be really soothing 168 00:07:50,800 --> 00:07:53,520 Speaker 1: for me. So that's kind of my intro. And then 169 00:07:53,640 --> 00:07:55,720 Speaker 1: you know, I started realizing you can make money doing this. 170 00:07:56,600 --> 00:07:59,320 Speaker 1: And I always have been hungry. I've always had that 171 00:07:59,440 --> 00:08:02,000 Speaker 1: entrepreneurial spirit. So I was like, you can make money 172 00:08:02,040 --> 00:08:03,880 Speaker 1: doing this. You can make money drink And I had 173 00:08:03,920 --> 00:08:05,880 Speaker 1: a lot of teachers telling me that drinking growing up 174 00:08:05,960 --> 00:08:08,160 Speaker 1: was not a good idea, and now I'm like, oh 175 00:08:08,240 --> 00:08:09,440 Speaker 1: my beer, let's go. 176 00:08:10,640 --> 00:08:12,280 Speaker 2: No, man, that's dope. And I think for a lot 177 00:08:12,320 --> 00:08:15,440 Speaker 2: of people, you always kind of connect the dots looking backwards, right, 178 00:08:15,560 --> 00:08:18,200 Speaker 2: Like it's kind of hard sometimes in the moment, But like, 179 00:08:18,680 --> 00:08:21,000 Speaker 2: what was maybe one of the biggest kind of inflection 180 00:08:21,080 --> 00:08:22,920 Speaker 2: points in that journey right where like it really all 181 00:08:22,920 --> 00:08:23,840 Speaker 2: start to click for you? 182 00:08:24,520 --> 00:08:28,000 Speaker 1: Man? I think it was when I met my now wife. Okay, 183 00:08:28,040 --> 00:08:30,400 Speaker 1: to be honest with you, Right when I started money 184 00:08:30,440 --> 00:08:33,840 Speaker 1: they borwing. There's this woman there and she was going 185 00:08:33,920 --> 00:08:37,360 Speaker 1: to be our director of sales. Name was Rachel And 186 00:08:37,520 --> 00:08:39,560 Speaker 1: I think I was twenty seven at the time, and 187 00:08:39,640 --> 00:08:43,880 Speaker 1: I was still just on one I was wild, and 188 00:08:43,920 --> 00:08:47,319 Speaker 1: once I met her, everything made sense. You know. I 189 00:08:47,360 --> 00:08:49,079 Speaker 1: don't know if you have this ability but to look 190 00:08:49,080 --> 00:08:51,720 Speaker 1: at your life and realize when one decision puts you 191 00:08:51,800 --> 00:08:54,880 Speaker 1: on your path. And she was that decision for me. 192 00:08:54,960 --> 00:08:58,200 Speaker 1: You know, I was always just chasing something I didn't 193 00:08:58,240 --> 00:09:01,319 Speaker 1: know what it was. Focus is always been my strong suit. 194 00:09:01,600 --> 00:09:04,439 Speaker 1: So she got me focused and then she started helping 195 00:09:04,440 --> 00:09:07,040 Speaker 1: me to see what I had to offer and also 196 00:09:07,120 --> 00:09:10,520 Speaker 1: what I didn't have to offer. She started showing me 197 00:09:10,559 --> 00:09:13,080 Speaker 1: what I needed to stop doing more of and start 198 00:09:13,160 --> 00:09:16,720 Speaker 1: doing more of. And I give all of I mean 199 00:09:17,360 --> 00:09:21,120 Speaker 1: talking about amuse my wife. She's responsible for I feel 200 00:09:21,120 --> 00:09:23,560 Speaker 1: like so many of the accolades I've personally received, I 201 00:09:23,600 --> 00:09:27,120 Speaker 1: share with her. I give her the flowers first. But yeah, 202 00:09:27,200 --> 00:09:30,960 Speaker 1: it's her. It's probably sapy answer, but it's an honest one. 203 00:09:31,080 --> 00:09:32,599 Speaker 2: No, man, you gotta look, you gotta give credit what 204 00:09:32,679 --> 00:09:34,920 Speaker 2: credit is due. You know. If that's one of the 205 00:09:34,920 --> 00:09:37,240 Speaker 2: things that made a change is there's nothing wrong with that. 206 00:09:37,280 --> 00:09:39,480 Speaker 2: And again, I think it just kind of speaks to 207 00:09:39,880 --> 00:09:42,880 Speaker 2: you know, finding that that thing that's missing, Like everybody 208 00:09:42,920 --> 00:09:44,880 Speaker 2: kind of has something that's missing in their life, whether 209 00:09:44,880 --> 00:09:47,120 Speaker 2: you realize it or not. And then once you kind 210 00:09:47,120 --> 00:09:48,560 Speaker 2: of find it, like everything kind of starts to fall 211 00:09:48,559 --> 00:09:50,640 Speaker 2: in place. And so, you know, as you kind of 212 00:09:50,640 --> 00:09:53,400 Speaker 2: going through this journey with Monday Night, like, what are 213 00:09:53,440 --> 00:09:55,000 Speaker 2: some of the moments to kind of stick out the 214 00:09:55,000 --> 00:09:55,440 Speaker 2: most to you. 215 00:09:55,679 --> 00:09:58,240 Speaker 1: Just on that path. That's a good question, man, Monday 216 00:09:58,280 --> 00:10:01,880 Speaker 1: Night Brain has been blessing for me so many fun things, 217 00:10:02,120 --> 00:10:05,160 Speaker 1: you know. Jeff, Joel, Jonathan Rachel and I we built 218 00:10:05,160 --> 00:10:08,040 Speaker 1: something special. It started so small, you know, out of 219 00:10:08,040 --> 00:10:11,760 Speaker 1: the garage literally and then we all kind of like 220 00:10:12,120 --> 00:10:16,520 Speaker 1: in many different ways, entered the space unexperienced, you know, inexperience. 221 00:10:16,559 --> 00:10:19,000 Speaker 1: Excuse me, I'm you know, I came from why, they 222 00:10:19,040 --> 00:10:21,720 Speaker 1: came from all different sectors of business, and we just 223 00:10:21,720 --> 00:10:24,839 Speaker 1: built this thing organically. Some of the things that really 224 00:10:24,880 --> 00:10:27,840 Speaker 1: stick out is, you know, me being from Atlanta, I 225 00:10:27,880 --> 00:10:30,200 Speaker 1: think the only one in our group being from Atlanta 226 00:10:30,720 --> 00:10:32,720 Speaker 1: when we opened the garage. That was a big risk 227 00:10:32,760 --> 00:10:34,800 Speaker 1: for us, you know. That was we started looking at 228 00:10:34,800 --> 00:10:37,720 Speaker 1: that space in twenty sixteen and no one was touching 229 00:10:37,760 --> 00:10:39,959 Speaker 1: it over there, which is a shame. My wife and 230 00:10:40,000 --> 00:10:42,079 Speaker 1: I lived over off of Row Circle, shot out a 231 00:10:42,160 --> 00:10:44,160 Speaker 1: Row Circle right across the street from the garage. That's 232 00:10:44,160 --> 00:10:46,720 Speaker 1: where we had our first kid, and I've always loved 233 00:10:46,720 --> 00:10:49,400 Speaker 1: that neighborhood and there was something about that space that 234 00:10:49,480 --> 00:10:52,960 Speaker 1: was magical. Also that was apparently just not appealing to 235 00:10:53,000 --> 00:10:56,480 Speaker 1: many people. And so we had the luxury of doing 236 00:10:56,559 --> 00:10:58,400 Speaker 1: it the right way. And I mean that we met 237 00:10:58,440 --> 00:11:02,240 Speaker 1: with all the MPUs, we met with leaders, and we 238 00:11:02,280 --> 00:11:06,000 Speaker 1: realized that everyone had this argument, like the developers everyone else, 239 00:11:06,320 --> 00:11:09,240 Speaker 1: we want to bring a culture over here. It doesn't exist. 240 00:11:09,240 --> 00:11:11,120 Speaker 1: And I was like, that's bullshit. There's so much culture 241 00:11:11,160 --> 00:11:13,679 Speaker 1: already over here. We wanted just to be able to 242 00:11:13,760 --> 00:11:16,600 Speaker 1: do something that could at least show the example that 243 00:11:16,800 --> 00:11:20,240 Speaker 1: maybe for businesses this area is worth investing in, because 244 00:11:20,240 --> 00:11:21,920 Speaker 1: at the time it just kind of wasn't the case. 245 00:11:21,960 --> 00:11:24,080 Speaker 1: You know, you had the stadium, but once you get 246 00:11:24,200 --> 00:11:26,679 Speaker 1: Leean White, it kind of just dropped off in many ways, 247 00:11:27,000 --> 00:11:31,560 Speaker 1: at least for more established businesses. So we were lucky 248 00:11:31,640 --> 00:11:33,760 Speaker 1: enough to be able to kind of write our own deal, 249 00:11:34,320 --> 00:11:37,280 Speaker 1: have first write a refusal for who got to be 250 00:11:38,080 --> 00:11:40,880 Speaker 1: you know, co tenants inside of that space, and opening 251 00:11:41,000 --> 00:11:44,040 Speaker 1: up the garage in twenty seventeen September twenty third, never 252 00:11:44,080 --> 00:11:47,080 Speaker 1: forget it. You know, we sold all these tickets. We 253 00:11:47,080 --> 00:11:50,040 Speaker 1: were I mean, we were beyond broke. We sold all 254 00:11:50,040 --> 00:11:52,440 Speaker 1: these tickets to the event. We didn't even have the 255 00:11:52,480 --> 00:11:56,280 Speaker 1: doors finished on the building, so much wasn't right. And 256 00:11:56,600 --> 00:11:59,559 Speaker 1: my business partner, Joel Iverson, he was down at you know, 257 00:11:59,640 --> 00:12:02,680 Speaker 1: city all trying to get our CEO so that we 258 00:12:02,720 --> 00:12:06,160 Speaker 1: could actually even you know, legally have this party, and 259 00:12:06,200 --> 00:12:08,040 Speaker 1: we for sure thought that it wasn't going to go through. 260 00:12:08,320 --> 00:12:11,040 Speaker 1: We didn't have money to refund anyone for this party. 261 00:12:11,360 --> 00:12:12,959 Speaker 1: I mean, it was a real make or break moment, 262 00:12:13,559 --> 00:12:16,840 Speaker 1: and you know, we did everything ourselves over there. Just 263 00:12:17,559 --> 00:12:19,160 Speaker 1: I don't know if it was a poverty mindset as 264 00:12:19,200 --> 00:12:21,640 Speaker 1: much as it was just actually being poor. But we 265 00:12:21,720 --> 00:12:23,920 Speaker 1: also kind of like I think when you start businesses, 266 00:12:23,960 --> 00:12:27,400 Speaker 1: you start realizing that you're you are a generalist. Yeah, 267 00:12:27,440 --> 00:12:29,319 Speaker 1: and I didn't always view myself as that. I always 268 00:12:29,360 --> 00:12:31,480 Speaker 1: viewed myself as a specialist. And the more I've gone 269 00:12:31,480 --> 00:12:33,959 Speaker 1: into business, the more I realized that, Like, it's good 270 00:12:34,000 --> 00:12:36,960 Speaker 1: to be great at something, but sometimes it's great to 271 00:12:37,000 --> 00:12:39,800 Speaker 1: be good at a lot of things. And so we 272 00:12:39,840 --> 00:12:42,240 Speaker 1: just did everything ourselves. We've always been scrappy like that. 273 00:12:42,640 --> 00:12:44,840 Speaker 1: We don't like owing too many people money. We like 274 00:12:44,920 --> 00:12:49,040 Speaker 1: owning our business. So opening the garage' getting that done. 275 00:12:49,200 --> 00:12:52,680 Speaker 1: We ended up getting the CEO shout out to ex 276 00:12:52,720 --> 00:12:56,079 Speaker 1: America seem read he got it crossed the finish line. 277 00:12:56,480 --> 00:12:58,080 Speaker 1: I know that was a big deal when they're opening 278 00:12:58,160 --> 00:13:00,560 Speaker 1: up that part of the belt line too, And that 279 00:13:00,640 --> 00:13:04,120 Speaker 1: was during his exit and it just worked. And I 280 00:13:04,200 --> 00:13:06,840 Speaker 1: remember that day. That was the day I also found 281 00:13:06,840 --> 00:13:09,080 Speaker 1: out that I was having a sun. I was like, 282 00:13:09,280 --> 00:13:11,520 Speaker 1: that was a big day, y'all. It's a lot. I 283 00:13:11,520 --> 00:13:13,600 Speaker 1: found myself in a closet at one point with a 284 00:13:13,600 --> 00:13:15,640 Speaker 1: bottle of sixteen year old Scotch and I was like, 285 00:13:17,120 --> 00:13:19,960 Speaker 1: I feel very overwhelmed right now. But that was one 286 00:13:20,000 --> 00:13:22,480 Speaker 1: of those moments. And now seeing what it's become and 287 00:13:22,559 --> 00:13:24,720 Speaker 1: how it's a part of Atlanta in such a meaningful way, 288 00:13:24,760 --> 00:13:27,800 Speaker 1: and that we get to live our vision and our 289 00:13:27,840 --> 00:13:29,679 Speaker 1: truth as a business and who we are as people 290 00:13:29,760 --> 00:13:32,880 Speaker 1: through that space, and it's just become an extension. And 291 00:13:33,120 --> 00:13:36,040 Speaker 1: that whole space was designed after a winery. It was 292 00:13:36,040 --> 00:13:39,160 Speaker 1: supposed to be these barrel aged beers. Everything there kind 293 00:13:39,200 --> 00:13:41,719 Speaker 1: of touches oak at some point, right, So it was 294 00:13:41,760 --> 00:13:45,320 Speaker 1: all these beers that I remember our CEO of my 295 00:13:45,360 --> 00:13:49,359 Speaker 1: brother in law Jeff. We're sitting there splitting a cigarette, 296 00:13:49,440 --> 00:13:51,560 Speaker 1: sitting on these I beams of this porch on the 297 00:13:51,559 --> 00:13:54,160 Speaker 1: backside that wasn't built. If you had slipped off, you 298 00:13:54,160 --> 00:13:56,520 Speaker 1: would have fallen and gotten real hurt. And it looks 299 00:13:56,559 --> 00:13:59,319 Speaker 1: over me and he's like, how sure are you of this? 300 00:14:00,400 --> 00:14:03,080 Speaker 1: And I was like what he's like with this idea 301 00:14:03,080 --> 00:14:07,400 Speaker 1: of the garage And I was like, oh no, I 302 00:14:07,400 --> 00:14:09,800 Speaker 1: think I'm pretty sure, and he was like, you three 303 00:14:09,840 --> 00:14:12,000 Speaker 1: million dollars sure, and I was like, Dan, don't tell 304 00:14:12,040 --> 00:14:14,040 Speaker 1: me that number ever. Again, I was like, I don't 305 00:14:14,040 --> 00:14:16,120 Speaker 1: like hearing numbers. That takes me out of my creative space. 306 00:14:16,480 --> 00:14:18,679 Speaker 1: It gets me all nervous. But you know, just seeing 307 00:14:18,720 --> 00:14:20,760 Speaker 1: what it is now. And you know, we got locations 308 00:14:21,480 --> 00:14:23,920 Speaker 1: and like you said, Birmingham or chat GPT said, we 309 00:14:24,000 --> 00:14:27,760 Speaker 1: got Birmingham, we got Knoxville, we got Nashville, we got Charlotte. 310 00:14:27,960 --> 00:14:32,200 Speaker 1: We're doing this campus idea at our original location. So the 311 00:14:32,240 --> 00:14:35,360 Speaker 1: new belt Line's coming over there. Shout out to the Beltline, 312 00:14:35,360 --> 00:14:38,280 Speaker 1: thank you. So we're building the campus over there to 313 00:14:38,280 --> 00:14:41,320 Speaker 1: create a whole new experience and just trying to like, really, 314 00:14:41,640 --> 00:14:43,080 Speaker 1: I don't want to go too wide. I want to 315 00:14:43,080 --> 00:14:45,440 Speaker 1: go deeper. I want to be meaningfully a part of 316 00:14:45,480 --> 00:14:47,680 Speaker 1: the communities that we're in. But Atlanta is always first. 317 00:14:48,200 --> 00:14:51,400 Speaker 1: Lanta has always been first. Lanta will stay first, and 318 00:14:52,160 --> 00:14:53,520 Speaker 1: you know, I'm just proud of that. 319 00:14:53,680 --> 00:14:56,040 Speaker 2: I think that, Yeah, man, you know Monday night garage, 320 00:14:56,200 --> 00:14:58,760 Speaker 2: I mean the whole garage or brewery everything. It doesn't 321 00:14:58,760 --> 00:15:00,640 Speaker 2: even feel like just a brewery. It feels like more 322 00:15:00,680 --> 00:15:03,480 Speaker 2: of like a gathering spot thing that brings people together. 323 00:15:03,960 --> 00:15:06,040 Speaker 2: I've been over there for you know, obviously events that 324 00:15:06,080 --> 00:15:07,760 Speaker 2: we've worked on together. I've got go to control the 325 00:15:07,840 --> 00:15:10,200 Speaker 2: rise over there, you know, Monday night shot the raw 326 00:15:10,240 --> 00:15:13,200 Speaker 2: on them, and you know it's you always see people 327 00:15:13,240 --> 00:15:15,120 Speaker 2: kind of coming in and hanging out. You know, you 328 00:15:15,160 --> 00:15:16,680 Speaker 2: go over to the garage, you see people with their 329 00:15:16,720 --> 00:15:19,400 Speaker 2: families and stuff, hanging out, grabbing food, eating pizza, Like 330 00:15:19,400 --> 00:15:22,400 Speaker 2: it just feels very communal. Has that always been intentional. 331 00:15:22,320 --> 00:15:24,640 Speaker 1: Always been intentional, And I think that that goes back 332 00:15:24,680 --> 00:15:27,520 Speaker 1: to like I mean, think about what the pub, the bar, whatever, 333 00:15:27,560 --> 00:15:30,680 Speaker 1: that thing, that idea has been throughout civilization. It's a 334 00:15:30,720 --> 00:15:33,680 Speaker 1: place that people come together. You know, either they agree 335 00:15:33,760 --> 00:15:36,080 Speaker 1: or they talk that shit. Yeah, we welcome both of it. 336 00:15:36,160 --> 00:15:39,200 Speaker 1: Obviously be polite. I think that that's that's the point 337 00:15:39,240 --> 00:15:42,760 Speaker 1: of having communal hubs. Now, obviously it's alcohol base, so 338 00:15:42,800 --> 00:15:44,480 Speaker 1: some people don't always align with that, but we try 339 00:15:44,520 --> 00:15:46,920 Speaker 1: to create experience for anyone. Right when you go there, 340 00:15:46,920 --> 00:15:50,960 Speaker 1: there's always something that you can enjoy, and really we 341 00:15:50,960 --> 00:15:54,320 Speaker 1: welcome all kinds of ideas. Sometimes those things get us 342 00:15:54,360 --> 00:15:57,240 Speaker 1: in trouble, right as we try to stay neutral politically. 343 00:15:57,640 --> 00:15:59,600 Speaker 1: I remember there is a time when we got in 344 00:15:59,680 --> 00:16:02,120 Speaker 1: some got caught up in some bullshit, you know, with 345 00:16:02,600 --> 00:16:06,200 Speaker 1: Governor Kemp, and there's been other things along the way 346 00:16:06,200 --> 00:16:08,400 Speaker 1: that maybe, like we probably do that differently. But at 347 00:16:08,400 --> 00:16:11,360 Speaker 1: the end of the day, you have to stay relatively 348 00:16:11,400 --> 00:16:13,600 Speaker 1: neutral as a business if you're going to attract everyone. 349 00:16:13,880 --> 00:16:15,560 Speaker 1: But on top of that, if it's going to be 350 00:16:15,640 --> 00:16:17,120 Speaker 1: the purpose of what it is, it's a place that 351 00:16:17,160 --> 00:16:22,320 Speaker 1: people to come together, share ideas, experience things together, build community, right, 352 00:16:23,120 --> 00:16:25,800 Speaker 1: you have to create that environment for it. And like 353 00:16:25,840 --> 00:16:27,160 Speaker 1: I told you, I mean that's the thing I'm most 354 00:16:27,200 --> 00:16:29,760 Speaker 1: proud of with the garage has never been in many ways. 355 00:16:30,040 --> 00:16:32,480 Speaker 1: I started thinking it was about the beer, right my 356 00:16:33,080 --> 00:16:35,280 Speaker 1: turned into so much more than just the beer. Absolutely, 357 00:16:35,640 --> 00:16:37,360 Speaker 1: and now it's just a place that people can get 358 00:16:37,400 --> 00:16:49,840 Speaker 1: behind and I love that. 359 00:16:51,240 --> 00:16:54,080 Speaker 2: What makes Atlanta perfect for the work that you. 360 00:16:54,080 --> 00:16:56,840 Speaker 1: All do over there. It's a good question. I don't 361 00:16:56,840 --> 00:16:59,640 Speaker 1: know if I could answer that accurately. I just think 362 00:16:59,680 --> 00:17:03,080 Speaker 1: that the location is really important. I think that the 363 00:17:03,080 --> 00:17:05,400 Speaker 1: products that we present, as well as the neighbors that 364 00:17:05,520 --> 00:17:08,520 Speaker 1: we have collected to kind of create this almost food 365 00:17:08,520 --> 00:17:11,000 Speaker 1: and beverage destination. Back in the day, we used to 366 00:17:11,080 --> 00:17:13,879 Speaker 1: call it Malt Disney. We just took that w and 367 00:17:13,880 --> 00:17:16,240 Speaker 1: turned it upside down and we're like, this is so 368 00:17:16,320 --> 00:17:18,560 Speaker 1: clever until we got to cease and desist from Disney. 369 00:17:19,960 --> 00:17:23,200 Speaker 1: But uh, it's just turned into a magical place. And 370 00:17:23,520 --> 00:17:27,480 Speaker 1: I think that on as a lot I think about it. 371 00:17:27,640 --> 00:17:29,480 Speaker 1: I feel like every day it takes a different shape, 372 00:17:29,480 --> 00:17:32,120 Speaker 1: it takes a different form, and the people that get 373 00:17:32,200 --> 00:17:35,720 Speaker 1: something from it, you know, whatever, that might be just 374 00:17:35,760 --> 00:17:37,400 Speaker 1: a lot and it's truly Atlanta. 375 00:17:37,480 --> 00:17:40,399 Speaker 2: Now, so speaking of truly Atlanta, I mean you were 376 00:17:40,400 --> 00:17:42,640 Speaker 2: definitely truly Atlanta. I mean I see the way you move, 377 00:17:42,680 --> 00:17:46,080 Speaker 2: you operate, and also you move around, you know, lots 378 00:17:46,080 --> 00:17:48,440 Speaker 2: of different people, lots of different groups. You know, very 379 00:17:48,440 --> 00:17:50,840 Speaker 2: diverse groups of people. You don't just stay, you know, 380 00:17:50,840 --> 00:17:53,080 Speaker 2: one side. But I mean that's all intentional, right, because 381 00:17:53,080 --> 00:17:54,639 Speaker 2: as he kind of talked about, like you, you know, 382 00:17:54,680 --> 00:17:57,439 Speaker 2: you really believe in the city and the potential of 383 00:17:57,480 --> 00:18:00,000 Speaker 2: a lot of people in this city. What makes you 384 00:18:00,040 --> 00:18:01,560 Speaker 2: feel that kind of way, like what makes you operate 385 00:18:01,600 --> 00:18:03,520 Speaker 2: in that space to say, you know what, I welcome 386 00:18:04,080 --> 00:18:06,760 Speaker 2: all kinds of people, all all kinds of perspectives, but 387 00:18:06,840 --> 00:18:09,080 Speaker 2: you also have a very strong perspective and feeling all 388 00:18:09,080 --> 00:18:10,200 Speaker 2: culture yourself and what it. 389 00:18:10,160 --> 00:18:12,920 Speaker 1: Looks like I do have strong opinions about a lot 390 00:18:12,920 --> 00:18:15,359 Speaker 1: of things. But I remember my mom used to always 391 00:18:15,400 --> 00:18:18,080 Speaker 1: tell me she was like, oftentimes the kindest person in 392 00:18:18,080 --> 00:18:20,600 Speaker 1: the room is the smartest person in the room. It's 393 00:18:20,600 --> 00:18:23,800 Speaker 1: so easy with this animal instinct. As we know, apparently 394 00:18:23,840 --> 00:18:27,400 Speaker 1: we're devolving right now. But for people just to see 395 00:18:27,920 --> 00:18:29,800 Speaker 1: someone that doesn't look like them, or here's someone that 396 00:18:29,800 --> 00:18:33,320 Speaker 1: doesn't sound like them and immediately get afraid. I am 397 00:18:33,440 --> 00:18:36,160 Speaker 1: blessed with the luxury of optionality of who I choose 398 00:18:36,200 --> 00:18:40,680 Speaker 1: to be around at this point. So I Elena is 399 00:18:40,720 --> 00:18:43,399 Speaker 1: not a real place, right we know this. Alanta is 400 00:18:43,440 --> 00:18:46,240 Speaker 1: not a real place at all. It's truly probably the 401 00:18:46,280 --> 00:18:49,960 Speaker 1: most magical city. I mean, fight me on this in 402 00:18:50,040 --> 00:18:53,240 Speaker 1: the world, just the way that people have come together. 403 00:18:53,440 --> 00:18:57,080 Speaker 1: As long as your content and your character and your integrity, 404 00:18:57,080 --> 00:19:00,159 Speaker 1: you're right, You're always welcome in beauty of Atlanta. Like 405 00:19:00,160 --> 00:19:03,480 Speaker 1: the major cities like La Chicago, New York, whatever, there's 406 00:19:03,520 --> 00:19:06,520 Speaker 1: always gatekeepers Atlanta. You're one degree of separation from the 407 00:19:06,520 --> 00:19:09,000 Speaker 1: person you're trying to get at. Yeah, and that's just 408 00:19:09,000 --> 00:19:13,520 Speaker 1: like I don't really see that anywhere else. So I 409 00:19:13,600 --> 00:19:15,320 Speaker 1: like to stay curious. I like to be around people 410 00:19:15,359 --> 00:19:17,240 Speaker 1: that are inspired. I like to be around people that 411 00:19:17,320 --> 00:19:20,439 Speaker 1: are inspiring. There's a lot of negative vantage out there. There's 412 00:19:20,359 --> 00:19:22,960 Speaker 1: a lot of people that are just draining, and I'm 413 00:19:23,000 --> 00:19:27,000 Speaker 1: not about that bullshit. So now just make you know, 414 00:19:27,080 --> 00:19:29,720 Speaker 1: the very intentional decision to choose who I'm around, to 415 00:19:29,800 --> 00:19:31,840 Speaker 1: choose who I engage with, to choose who I share 416 00:19:31,880 --> 00:19:36,000 Speaker 1: ideas with and receive ideas from, and doing that is 417 00:19:36,119 --> 00:19:39,000 Speaker 1: just I don't know. Once you figure out the recipe, 418 00:19:39,680 --> 00:19:40,760 Speaker 1: then everything's possible. 419 00:19:41,240 --> 00:19:44,200 Speaker 2: Do people ever ask you or challenge you on why you, 420 00:19:44,200 --> 00:19:46,320 Speaker 2: you know, move the way you move and operate the 421 00:19:46,320 --> 00:19:47,360 Speaker 2: way you operate. 422 00:19:47,160 --> 00:19:51,840 Speaker 1: One hundred percent, And anyone's entitled to their opinion, you know, 423 00:19:51,960 --> 00:19:55,000 Speaker 1: it's the beauty of America. Yeah, you know, First Amendment, 424 00:19:55,080 --> 00:19:57,720 Speaker 1: big fan of it. Second Amendment also a big fan 425 00:19:57,720 --> 00:20:01,840 Speaker 1: of that one too. But when people fear what they 426 00:20:01,880 --> 00:20:05,320 Speaker 1: don't understand, you know. I tell this to my two 427 00:20:05,400 --> 00:20:07,480 Speaker 1: young kids, like why are you afraid of this? We 428 00:20:07,560 --> 00:20:09,240 Speaker 1: talk through it and they're like, I don't understand it, 429 00:20:09,240 --> 00:20:11,880 Speaker 1: and I'm like, yes, that's exactly it. So if people 430 00:20:11,880 --> 00:20:14,359 Speaker 1: don't understand how I operate or understand why I operate 431 00:20:14,400 --> 00:20:16,560 Speaker 1: the way that I do, if I choose to. I 432 00:20:16,600 --> 00:20:19,439 Speaker 1: will acknowledge that and educate them around that idea. But 433 00:20:20,359 --> 00:20:23,040 Speaker 1: if you can't see the beauty and just asking questions, 434 00:20:23,080 --> 00:20:26,200 Speaker 1: being curious and really trying to better understand someone else's 435 00:20:26,240 --> 00:20:28,240 Speaker 1: point of view, and not going into a conversation with 436 00:20:28,320 --> 00:20:31,840 Speaker 1: your ideas already solidified or your point of view already concrete, 437 00:20:32,800 --> 00:20:36,679 Speaker 1: then like, I wish you the best, but there's so 438 00:20:36,840 --> 00:20:39,760 Speaker 1: much to learn. I think that people forget that taking 439 00:20:39,760 --> 00:20:42,919 Speaker 1: the approach of being a constant student. At times I 440 00:20:42,920 --> 00:20:45,199 Speaker 1: find myself being a teacher, But more so than not, 441 00:20:45,400 --> 00:20:47,560 Speaker 1: I'm just a student. I like to soak things up. 442 00:20:48,400 --> 00:20:51,200 Speaker 1: People tell you a lot about themselves when they don't 443 00:20:51,200 --> 00:20:53,880 Speaker 1: think that you're really listening, and also when people show 444 00:20:53,920 --> 00:20:56,960 Speaker 1: you who they are, believe them right. Maya said it, 445 00:20:57,640 --> 00:21:00,679 Speaker 1: So I just like to now operate and where I 446 00:21:00,800 --> 00:21:03,920 Speaker 1: like to be around people that understand who they are. 447 00:21:04,640 --> 00:21:06,880 Speaker 1: I talk about this too a lot at work, where 448 00:21:06,880 --> 00:21:09,600 Speaker 1: I'm like, I like to deal with butterflies, I don't 449 00:21:09,640 --> 00:21:12,120 Speaker 1: like to deal with caterpillars. I don't like to deal 450 00:21:12,119 --> 00:21:14,879 Speaker 1: with cocoons as much. What I mean by that is, like, 451 00:21:14,920 --> 00:21:16,639 Speaker 1: you know, a caterpillar, they don't know who they are 452 00:21:16,720 --> 00:21:19,880 Speaker 1: yet cocoon. You're going through your journey, you know, your 453 00:21:19,920 --> 00:21:22,000 Speaker 1: whole transformation, all right. I might rock with you to 454 00:21:22,000 --> 00:21:23,960 Speaker 1: see what you come out like. But I like to 455 00:21:23,960 --> 00:21:25,760 Speaker 1: be around people that know who they are, know what 456 00:21:25,760 --> 00:21:28,760 Speaker 1: they want to, know what's important to them. Because the 457 00:21:28,760 --> 00:21:30,919 Speaker 1: people that are really interesting in this world are the 458 00:21:30,920 --> 00:21:34,400 Speaker 1: people that are curious. But there's certain things about them 459 00:21:34,680 --> 00:21:38,240 Speaker 1: they won't waver on. And you know, it's the inconsistent 460 00:21:38,280 --> 00:21:41,280 Speaker 1: ones you got to worry about. So I got some 461 00:21:41,280 --> 00:21:44,640 Speaker 1: buddies out there who, you know, they serve great purposes 462 00:21:44,640 --> 00:21:47,760 Speaker 1: in my life, but I'm like, you're an asshole. But 463 00:21:47,880 --> 00:21:50,800 Speaker 1: you know what, they're consistently an asshole. You know, I 464 00:21:50,800 --> 00:21:54,119 Speaker 1: can build around that. But yeah, so I don't know. 465 00:21:54,359 --> 00:21:56,639 Speaker 1: People will always be curious, and hopefully they do that 466 00:21:56,680 --> 00:21:59,600 Speaker 1: in a friendly way. If people don't see or appreciate, 467 00:21:59,720 --> 00:22:03,159 Speaker 1: then eat or just living a diverse life, having a 468 00:22:03,160 --> 00:22:07,160 Speaker 1: diverse group of friends, man, blessings on them. I really 469 00:22:07,240 --> 00:22:10,359 Speaker 1: hope that they find their way because why live in 470 00:22:10,400 --> 00:22:12,240 Speaker 1: a city like Atlanta if you're just gonna stay in 471 00:22:12,240 --> 00:22:16,440 Speaker 1: your bubble? Right? Like what a tragy? It's like driving 472 00:22:16,440 --> 00:22:18,760 Speaker 1: a Lamborghini at five miles an hour every day, like 473 00:22:18,760 --> 00:22:19,680 Speaker 1: you got to let it rip. 474 00:22:20,080 --> 00:22:21,680 Speaker 2: Yeah, And I mean there's so many to your point, 475 00:22:21,680 --> 00:22:24,760 Speaker 2: there's so many just different people perspectives, especially once you 476 00:22:24,840 --> 00:22:27,040 Speaker 2: kind of find that those communities that when you really 477 00:22:27,040 --> 00:22:29,280 Speaker 2: tap into it just feels authentic. It just makes sense 478 00:22:29,320 --> 00:22:31,600 Speaker 2: to sit here and figure out ways you can learn 479 00:22:31,640 --> 00:22:34,600 Speaker 2: from folks and just learn about things you didn't know about, 480 00:22:34,680 --> 00:22:37,199 Speaker 2: you know. Like again, I have friends from all different 481 00:22:37,240 --> 00:22:39,600 Speaker 2: walks of life, different cultures, and one of the things 482 00:22:39,640 --> 00:22:42,359 Speaker 2: I really enjoy with them is food, you know, because 483 00:22:42,440 --> 00:22:44,240 Speaker 2: you know, growing up out here in Atlanta, you know, look, 484 00:22:44,320 --> 00:22:45,919 Speaker 2: I pretty much grew up a soul food you know, 485 00:22:46,320 --> 00:22:48,760 Speaker 2: And so you know, meeting friends that are from different 486 00:22:48,800 --> 00:22:51,440 Speaker 2: parts of the world or just have different experiences and 487 00:22:51,440 --> 00:22:53,720 Speaker 2: in them exposing me to new things and me learning 488 00:22:53,720 --> 00:22:54,800 Speaker 2: what I like about that. It is just one of 489 00:22:54,840 --> 00:22:56,720 Speaker 2: the things that I really kind of enjoy about, you know, again, 490 00:22:56,840 --> 00:22:58,920 Speaker 2: just having diverse groups of people that you want to 491 00:22:58,920 --> 00:23:00,720 Speaker 2: connect with. It's very easy to kind of just stay 492 00:23:00,720 --> 00:23:03,440 Speaker 2: in that bubble. But no, like I want to learn more. 493 00:23:03,480 --> 00:23:05,480 Speaker 2: And you know, for me, like, yeah, I like to eat, 494 00:23:05,560 --> 00:23:08,080 Speaker 2: so you know, I'm getting easy. Show me something, show 495 00:23:08,119 --> 00:23:08,639 Speaker 2: me something new. 496 00:23:08,640 --> 00:23:10,760 Speaker 1: I want to try it out, see something, eat something, 497 00:23:10,760 --> 00:23:13,240 Speaker 1: all right, Right, So let me ask. 498 00:23:13,080 --> 00:23:15,600 Speaker 2: You man, you know you do everything over there, like 499 00:23:15,640 --> 00:23:18,480 Speaker 2: what when you started this and to where you are now? 500 00:23:18,600 --> 00:23:20,440 Speaker 2: And have you all been working Money Night? Like, what's 501 00:23:20,440 --> 00:23:23,000 Speaker 2: something that you know you wish you would have known, 502 00:23:23,359 --> 00:23:25,920 Speaker 2: especially more on the business side. You know, his Money 503 00:23:26,040 --> 00:23:27,760 Speaker 2: Night has kind of grown and evolved into what it 504 00:23:27,800 --> 00:23:28,160 Speaker 2: is now. 505 00:23:28,800 --> 00:23:30,359 Speaker 1: I feel like there's a lot of lessons to take 506 00:23:30,400 --> 00:23:35,040 Speaker 1: away from, you know, business in general. Oftentimes, I more 507 00:23:35,119 --> 00:23:37,000 Speaker 1: so kicked myself around the people that I chose to 508 00:23:37,040 --> 00:23:39,640 Speaker 1: be around at times. You know, people that you think 509 00:23:39,680 --> 00:23:41,879 Speaker 1: you're like, oh, this person's going to bring this to 510 00:23:41,920 --> 00:23:45,560 Speaker 1: the table, but instead they bring some bullshit. You know, 511 00:23:45,760 --> 00:23:47,359 Speaker 1: There's one thing that I do know to be very 512 00:23:47,400 --> 00:23:50,280 Speaker 1: true about business and something that I really try to 513 00:23:50,920 --> 00:23:54,200 Speaker 1: now be a champion of, and that is that there's 514 00:23:54,200 --> 00:23:58,520 Speaker 1: an immense amount of inequality around access to capital. And 515 00:23:58,560 --> 00:24:03,440 Speaker 1: that's one of the biggest challenges I think for anyone 516 00:24:03,480 --> 00:24:06,679 Speaker 1: in business obviously is access to capital, but just especially 517 00:24:06,720 --> 00:24:11,480 Speaker 1: in Atlanta. You see it, it's so fucking clear. Anyone 518 00:24:11,520 --> 00:24:14,280 Speaker 1: that tells you otherwise they either part of the system 519 00:24:14,320 --> 00:24:17,080 Speaker 1: that's broken or they just have no idea what's going on. 520 00:24:17,840 --> 00:24:21,040 Speaker 1: And so you know, we've had the luxury at times 521 00:24:21,119 --> 00:24:23,520 Speaker 1: of having access to capital, and sometimes we've also just 522 00:24:23,600 --> 00:24:25,720 Speaker 1: been you know, broke, like we talked about earlier. But 523 00:24:26,760 --> 00:24:28,879 Speaker 1: that's one of those things that as I think about 524 00:24:29,359 --> 00:24:31,840 Speaker 1: our business and the things that I learned, is that 525 00:24:32,320 --> 00:24:34,320 Speaker 1: if you have access to capital, the likelihood of your 526 00:24:34,359 --> 00:24:38,000 Speaker 1: business succeeding dramatically increases, especially in the beginning, because he's 527 00:24:38,000 --> 00:24:39,840 Speaker 1: got to weather the storm, right, you got to wait 528 00:24:39,880 --> 00:24:42,960 Speaker 1: until you hit that inflection point. Oftentimes that's just doggy paddling, right, 529 00:24:43,320 --> 00:24:47,320 Speaker 1: you don't get to get going. And I think that 530 00:24:47,320 --> 00:24:51,240 Speaker 1: that is it. Being a business owner is very humbling, right. 531 00:24:51,960 --> 00:24:55,040 Speaker 1: It's so easy to work for another business and you're like, man, 532 00:24:55,560 --> 00:24:58,359 Speaker 1: making stupid decisions and doing it wrong. If I was 533 00:24:58,400 --> 00:25:00,480 Speaker 1: in that seat, I'd be doing it there. It's like 534 00:25:00,520 --> 00:25:02,840 Speaker 1: you get in the seat and you're like, oh shit, yeah, 535 00:25:02,880 --> 00:25:05,320 Speaker 1: like I might want to go back to that job 536 00:25:05,400 --> 00:25:08,719 Speaker 1: because because doing this on your own, like you know, 537 00:25:09,000 --> 00:25:11,919 Speaker 1: whenever you build something, you got no one else to blame. 538 00:25:12,840 --> 00:25:16,960 Speaker 1: And so I just I oftentimes think about and it's 539 00:25:17,040 --> 00:25:21,080 Speaker 1: very humbling. I think about other people's journeys and I 540 00:25:21,119 --> 00:25:23,800 Speaker 1: talk with them and I try to help them to 541 00:25:23,880 --> 00:25:26,840 Speaker 1: either understand that, you know, the world is the way 542 00:25:26,840 --> 00:25:28,760 Speaker 1: that it is and that it's broken, and then you 543 00:25:28,760 --> 00:25:31,240 Speaker 1: got to fix it, and it takes people being vocal 544 00:25:31,240 --> 00:25:33,159 Speaker 1: about it. You have to acknowledge a problem before you 545 00:25:33,200 --> 00:25:35,840 Speaker 1: address a problem. But then from there it's just also 546 00:25:36,160 --> 00:25:38,800 Speaker 1: just trying to help people that don't have access to 547 00:25:38,880 --> 00:25:42,600 Speaker 1: capital to really show them the unique ways that you 548 00:25:42,600 --> 00:25:45,000 Speaker 1: can get by because at the end of the day, 549 00:25:46,400 --> 00:25:49,280 Speaker 1: almost definitely not all businesses, but a lot of them. 550 00:25:49,600 --> 00:25:51,919 Speaker 1: If you got the money, you can ride. Yeah, you 551 00:25:51,960 --> 00:25:54,480 Speaker 1: can get there. If you don't have the money, then 552 00:25:54,520 --> 00:25:58,280 Speaker 1: it's like So it's one of those things I'm very 553 00:25:58,280 --> 00:26:00,119 Speaker 1: passionate about, and I don't want to pop off on 554 00:26:00,160 --> 00:26:03,280 Speaker 1: the microphone about this, but it's one of the biggest 555 00:26:03,280 --> 00:26:06,600 Speaker 1: problems and opportunities inside of Atlanta right now, is how 556 00:26:06,640 --> 00:26:10,359 Speaker 1: we generate access to capital and really helping people that 557 00:26:10,440 --> 00:26:13,400 Speaker 1: have great ideas be able to see those ideas through. 558 00:26:14,040 --> 00:26:18,200 Speaker 1: Because things were hard for my neighboring but I promise you, 559 00:26:18,960 --> 00:26:21,240 Speaker 1: as a group of white guys, it was a lot easier. 560 00:26:22,000 --> 00:26:24,200 Speaker 1: And that's just facts. No, it's interesting. 561 00:26:24,240 --> 00:26:26,600 Speaker 2: I was actually having a very similar conversation with a 562 00:26:26,640 --> 00:26:28,440 Speaker 2: friend of mine recently when we were kind of talking 563 00:26:28,480 --> 00:26:31,600 Speaker 2: about some of the challenges that black owned businesses face 564 00:26:31,720 --> 00:26:34,680 Speaker 2: versus you know, white owned businesses or non black own 565 00:26:34,680 --> 00:26:35,880 Speaker 2: business and what I kind of told me, I said, 566 00:26:35,880 --> 00:26:37,679 Speaker 2: you know what, one of the things that I noticed 567 00:26:37,760 --> 00:26:39,600 Speaker 2: is a lot of times when we have with black 568 00:26:39,600 --> 00:26:42,000 Speaker 2: owned businesses, you know, people are starting to be already 569 00:26:42,200 --> 00:26:45,160 Speaker 2: cash strap, you don't have access to capital. A lot 570 00:26:45,160 --> 00:26:48,679 Speaker 2: of times because of that, it's hard to get the 571 00:26:48,760 --> 00:26:52,480 Speaker 2: right people you need on board because sometimes your point 572 00:26:52,520 --> 00:26:54,879 Speaker 2: and sometimes you just end up grabbing the people that 573 00:26:54,920 --> 00:26:57,000 Speaker 2: are close to you, which might be friends and family, 574 00:26:57,040 --> 00:26:59,280 Speaker 2: which they might not necessarily be the right person for 575 00:26:59,320 --> 00:26:59,720 Speaker 2: that role. 576 00:26:59,800 --> 00:26:59,879 Speaker 1: Right. 577 00:27:00,080 --> 00:27:01,880 Speaker 2: But like on the flip side, if you are able 578 00:27:01,920 --> 00:27:04,600 Speaker 2: to go out and raise money or or get capital, 579 00:27:04,640 --> 00:27:07,280 Speaker 2: think about how much more successful you have been coming 580 00:27:07,280 --> 00:27:10,200 Speaker 2: out the gate if you could go actually hire a 581 00:27:10,240 --> 00:27:12,720 Speaker 2: director of sales or hire a director of market Right. 582 00:27:12,760 --> 00:27:14,639 Speaker 2: And I said, like, it's like little things like that 583 00:27:14,640 --> 00:27:16,840 Speaker 2: that when you ask why do things work the way 584 00:27:16,840 --> 00:27:19,240 Speaker 2: they work? It's like, well, that's one of the big 585 00:27:19,280 --> 00:27:21,639 Speaker 2: things I've noticed because I've also I've also worked with 586 00:27:21,680 --> 00:27:24,000 Speaker 2: a lot of startups, and again, the reality is most 587 00:27:24,000 --> 00:27:25,719 Speaker 2: of those starts I worked with are not led by 588 00:27:25,760 --> 00:27:28,119 Speaker 2: black people. But when I look at I say, wow, Like, 589 00:27:28,200 --> 00:27:30,720 Speaker 2: you know, regardless of if there was there's always gonna 590 00:27:30,720 --> 00:27:32,840 Speaker 2: be some level of struggle, but to be able to 591 00:27:32,880 --> 00:27:35,200 Speaker 2: have some capital or access to it and be able 592 00:27:35,200 --> 00:27:37,520 Speaker 2: to just hire a couple of key people to help 593 00:27:37,560 --> 00:27:38,280 Speaker 2: you get out the gate. 594 00:27:38,520 --> 00:27:40,760 Speaker 1: Do you think that the Yankees be winning these championships 595 00:27:40,800 --> 00:27:43,879 Speaker 1: because they ain't got money? In many ways, it's easy 596 00:27:43,920 --> 00:27:48,040 Speaker 1: to it's a what easier to to buy success? Yeah, 597 00:27:48,160 --> 00:27:49,720 Speaker 1: And to your point earlier, I guess it kind of 598 00:27:49,840 --> 00:27:51,960 Speaker 1: was like, you know, skirting around the idea of like 599 00:27:52,000 --> 00:27:53,920 Speaker 1: in the beginning. Sometimes you just got to take where 600 00:27:53,960 --> 00:27:58,800 Speaker 1: you can take right. It's transformative when you can design 601 00:27:59,080 --> 00:28:02,760 Speaker 1: your dream to right. And anyone that knows business knows 602 00:28:02,840 --> 00:28:05,479 Speaker 1: that it's all about the team. It's all about people. 603 00:28:06,160 --> 00:28:09,000 Speaker 1: People in business are forever linked. Right, If you don't 604 00:28:09,080 --> 00:28:12,000 Speaker 1: understand people, you probably won't do well at business. And 605 00:28:12,080 --> 00:28:14,160 Speaker 1: if you want to do well at business, you need 606 00:28:14,200 --> 00:28:15,919 Speaker 1: to have the right people. And to do that, you 607 00:28:15,920 --> 00:28:17,880 Speaker 1: got to understand them. You got to, Like we always 608 00:28:17,880 --> 00:28:19,600 Speaker 1: talk about this, I would so much rather make money 609 00:28:19,640 --> 00:28:22,480 Speaker 1: on a team than try at it alone. I don't 610 00:28:22,520 --> 00:28:24,679 Speaker 1: care about giving things away, especially when you start a business. 611 00:28:25,119 --> 00:28:27,480 Speaker 1: You know what's a couple percent of zero, you know 612 00:28:27,520 --> 00:28:29,840 Speaker 1: what I mean, Like let people eat, let them be 613 00:28:29,880 --> 00:28:31,320 Speaker 1: a part of it in a meaningful way. You want 614 00:28:31,320 --> 00:28:34,119 Speaker 1: to get the best out of someone. People will always 615 00:28:34,800 --> 00:28:37,440 Speaker 1: do their best when they feel liked and loved, when 616 00:28:37,440 --> 00:28:40,680 Speaker 1: they feel appreciated, when they feel connected. And that's for 617 00:28:40,840 --> 00:28:43,000 Speaker 1: all age ranges, you know what I mean, for adults 618 00:28:43,040 --> 00:28:46,000 Speaker 1: all the way down the kids, and so it's just 619 00:28:46,200 --> 00:28:48,959 Speaker 1: it's an important idea. And when you have capital, you 620 00:28:49,000 --> 00:28:51,360 Speaker 1: can get the right people, or you can offer them 621 00:28:51,400 --> 00:28:53,880 Speaker 1: the things that will make them actually stick around, and 622 00:28:53,920 --> 00:28:55,960 Speaker 1: you can create a culture. You can create a business 623 00:28:56,320 --> 00:28:59,040 Speaker 1: that has a chance. But if you ain't got the capital, 624 00:28:59,280 --> 00:29:00,840 Speaker 1: you're just gonna be what you're dealing with. 625 00:29:00,880 --> 00:29:03,400 Speaker 2: You already had enough challenges, right, But it's being a 626 00:29:03,440 --> 00:29:06,000 Speaker 2: little bit easier if you had somebody in there that understanding. 627 00:29:06,000 --> 00:29:08,480 Speaker 2: And even speaking of understanding, like you know, I was 628 00:29:08,480 --> 00:29:10,400 Speaker 2: also talking to another buddy of mine who owns a business. 629 00:29:10,400 --> 00:29:12,479 Speaker 2: He actually had a really interesting perspective I had never 630 00:29:12,520 --> 00:29:14,560 Speaker 2: heard before. One of the things he says with his businesses, 631 00:29:15,280 --> 00:29:18,160 Speaker 2: he requires all of his employees to start their own 632 00:29:18,160 --> 00:29:21,880 Speaker 2: company within two years of working there, damn. And you know, 633 00:29:21,960 --> 00:29:23,680 Speaker 2: and then he says, you know, look like at a 634 00:29:23,680 --> 00:29:25,720 Speaker 2: certain point, you know, people are going to leave, which 635 00:29:25,720 --> 00:29:28,520 Speaker 2: is inevitable. But one of the reasons why we wanted 636 00:29:28,560 --> 00:29:30,080 Speaker 2: to start their own business is because they start to 637 00:29:30,080 --> 00:29:31,720 Speaker 2: think more like a business owner. Like there's a lot 638 00:29:31,760 --> 00:29:33,920 Speaker 2: easier when people are like, oh shit, well that's why 639 00:29:33,960 --> 00:29:36,000 Speaker 2: that happens, or that that's why you're doing that. 640 00:29:36,240 --> 00:29:38,320 Speaker 1: You need it gives. 641 00:29:38,200 --> 00:29:40,040 Speaker 2: Them some perspective. But then he also talks about it 642 00:29:40,080 --> 00:29:42,440 Speaker 2: kind of creates this when we talked about it, I said, 643 00:29:42,480 --> 00:29:44,120 Speaker 2: it's almost like a coaching tree in a sense to 644 00:29:44,160 --> 00:29:46,360 Speaker 2: where a lot of times the businesses that they end 645 00:29:46,400 --> 00:29:48,160 Speaker 2: up starting, even if it's not like something they go 646 00:29:48,240 --> 00:29:50,120 Speaker 2: do full time, it's just a side hustle or something 647 00:29:50,160 --> 00:29:53,560 Speaker 2: like that. It also they then support the business. So like, 648 00:29:53,600 --> 00:29:55,160 Speaker 2: you know, he had one person that went out and 649 00:29:55,200 --> 00:29:58,240 Speaker 2: started you know, doing like a like writing books or 650 00:29:58,280 --> 00:29:59,560 Speaker 2: something like that, and they made it a point to 651 00:29:59,560 --> 00:30:01,360 Speaker 2: make sure they bought those books and gave them back. 652 00:30:01,360 --> 00:30:03,800 Speaker 2: They had another person that was you know, doing something 653 00:30:03,840 --> 00:30:06,320 Speaker 2: around like I think, created like cups or something like that, 654 00:30:06,360 --> 00:30:07,840 Speaker 2: and they actually made a point to buy and purchased 655 00:30:07,880 --> 00:30:10,040 Speaker 2: those things and so but it was it was just 656 00:30:10,040 --> 00:30:11,520 Speaker 2: really interesting when he said that, because I had never 657 00:30:11,560 --> 00:30:14,160 Speaker 2: heard that perspective before. But the biggest thing I know, 658 00:30:14,480 --> 00:30:16,480 Speaker 2: I said, so now you can now get your employees 659 00:30:16,480 --> 00:30:18,920 Speaker 2: and they understand when you when you see something broken, 660 00:30:18,920 --> 00:30:20,840 Speaker 2: they think like a business owner now more like just 661 00:30:20,880 --> 00:30:21,560 Speaker 2: an employee. 662 00:30:21,920 --> 00:30:23,440 Speaker 1: Who is the person that told you that? Because you 663 00:30:23,440 --> 00:30:25,040 Speaker 1: need to give them a shout out? They sound smart? 664 00:30:25,040 --> 00:30:27,760 Speaker 2: Shout out my boy Cam from holiday bar Man Cam, let's go. 665 00:30:28,320 --> 00:30:29,920 Speaker 1: It's talking to Cane the other day on the phone 666 00:30:29,920 --> 00:30:31,160 Speaker 1: and on your birthday. 667 00:30:31,160 --> 00:30:34,720 Speaker 2: Oh yeah, I remember bits and pieces of that conversation. 668 00:30:34,560 --> 00:30:37,480 Speaker 1: For y'all listening, and they were on one. But you know, 669 00:30:38,120 --> 00:30:40,040 Speaker 1: there's a real truth about the saying that you know 670 00:30:40,360 --> 00:30:43,600 Speaker 1: your network is your net worth. Yeah, and the order 671 00:30:43,640 --> 00:30:45,800 Speaker 1: you get you start to better understand what that means. 672 00:30:45,800 --> 00:30:48,200 Speaker 1: But it's a great idea to you know, jump in, 673 00:30:48,280 --> 00:30:49,640 Speaker 1: get a taste of it on your own. Like you said, 674 00:30:49,640 --> 00:30:52,720 Speaker 1: it's always humbling. Perspective is always humbling, at least it 675 00:30:52,760 --> 00:30:54,520 Speaker 1: should be. If it's not, then I don't know what's 676 00:30:54,520 --> 00:30:56,560 Speaker 1: going on with you. But then from there, you're right, 677 00:30:56,600 --> 00:30:59,280 Speaker 1: you start creating this network of people that believe in you, 678 00:30:59,280 --> 00:31:02,360 Speaker 1: you know, when I started with money night brewing to 679 00:31:02,400 --> 00:31:04,560 Speaker 1: where I am now with the businesses that we've launched 680 00:31:04,600 --> 00:31:07,400 Speaker 1: since then. It's kind of also like that idea where 681 00:31:07,400 --> 00:31:09,480 Speaker 1: you're like, Okay, you start to learn, you start to 682 00:31:09,480 --> 00:31:11,240 Speaker 1: soak up, and then you got to good practice. Right, 683 00:31:11,680 --> 00:31:14,040 Speaker 1: what's the point of like, you know, just doing the 684 00:31:14,080 --> 00:31:16,440 Speaker 1: work to not go apply it somewhere? Yep, you know, 685 00:31:16,480 --> 00:31:20,240 Speaker 1: And that's what's led me to launching other businesses. But 686 00:31:20,880 --> 00:31:22,480 Speaker 1: it's a really good point that can make. 687 00:31:34,320 --> 00:31:36,280 Speaker 2: One last question I have just in this area is 688 00:31:36,400 --> 00:31:39,680 Speaker 2: as a person that start off in wine making and 689 00:31:39,720 --> 00:31:41,239 Speaker 2: then you're going to beer and now you're getting more 690 00:31:41,240 --> 00:31:44,360 Speaker 2: into spirits in general, what's just something that we should 691 00:31:44,400 --> 00:31:46,400 Speaker 2: know about each one of those that, like for the 692 00:31:46,480 --> 00:31:49,760 Speaker 2: for the uninitiated, you know, that don't have the depth 693 00:31:49,800 --> 00:31:53,080 Speaker 2: of knowledge experience, like when they're when they're when they're 694 00:31:53,080 --> 00:31:55,080 Speaker 2: trying outline they're trying to be like, what's something that 695 00:31:55,120 --> 00:31:57,680 Speaker 2: you wish the average person maybe doesn't have the level 696 00:31:57,800 --> 00:32:01,480 Speaker 2: understanding you have just knew about the different those different things. 697 00:32:01,680 --> 00:32:03,400 Speaker 1: I'm not going to give you the answer that you wants, 698 00:32:03,520 --> 00:32:07,840 Speaker 1: or maybe that you're seeking, but alcohol, food, all the 699 00:32:07,880 --> 00:32:11,560 Speaker 1: things that are truly great about living, you know, some 700 00:32:11,600 --> 00:32:13,920 Speaker 1: of this is the things that make life so interesting. 701 00:32:14,760 --> 00:32:17,440 Speaker 1: I think of it like you know, just music. Think 702 00:32:17,480 --> 00:32:22,040 Speaker 1: of it like music. Whatever you like is okay. If 703 00:32:22,080 --> 00:32:24,479 Speaker 1: you want to go have a board though with an 704 00:32:24,480 --> 00:32:26,360 Speaker 1: ice cream cake, you know what I mean? Like live 705 00:32:26,560 --> 00:32:30,280 Speaker 1: live your life. But really I think that if you 706 00:32:30,360 --> 00:32:32,280 Speaker 1: find meaning in it, if you find purpose, if you 707 00:32:32,280 --> 00:32:36,520 Speaker 1: find enjoyment, whatever it is, it's good, go do it. 708 00:32:36,840 --> 00:32:39,320 Speaker 1: Don't let someone tell you how to enjoy your life. 709 00:32:39,800 --> 00:32:41,680 Speaker 1: I did that for a while, you know, as a psalm. 710 00:32:41,720 --> 00:32:43,200 Speaker 1: I'd always be like, you know, this is how I 711 00:32:43,280 --> 00:32:46,120 Speaker 1: recommend drinking this, This is what you should taste, this 712 00:32:46,160 --> 00:32:48,440 Speaker 1: is what you should pair it with. And you rob 713 00:32:48,480 --> 00:32:50,880 Speaker 1: someone of the opportunity just to experience it on their own, 714 00:32:51,520 --> 00:32:53,240 Speaker 1: you know. I think about that with the kids. It's like, 715 00:32:53,800 --> 00:32:55,600 Speaker 1: you know, do you want to be like a carpenter? 716 00:32:55,720 --> 00:32:57,680 Speaker 1: You want to be a gardener? Right? Do you want 717 00:32:57,680 --> 00:32:59,320 Speaker 1: to build it for them and show them exactly how 718 00:32:59,360 --> 00:33:00,880 Speaker 1: to build it so they build that same thing the 719 00:33:00,880 --> 00:33:02,240 Speaker 1: same way that you talked to them how to build it. 720 00:33:02,560 --> 00:33:04,960 Speaker 1: Would you rather than just go garden and try to 721 00:33:04,960 --> 00:33:07,720 Speaker 1: see how if they can keep that idea alive, if 722 00:33:07,760 --> 00:33:10,480 Speaker 1: they can grow it, what it can turn into. I'd 723 00:33:10,600 --> 00:33:12,360 Speaker 1: rather people just enjoy life from the point of view 724 00:33:12,400 --> 00:33:14,640 Speaker 1: of like, if you're curious to know before you go, 725 00:33:14,880 --> 00:33:16,840 Speaker 1: I'm here for you. Yeah, but I don't want to 726 00:33:16,920 --> 00:33:19,560 Speaker 1: rob you the opportunity of experiencing something truly unique on 727 00:33:19,560 --> 00:33:23,880 Speaker 1: your own. So I have a lot of opinions around flavor, 728 00:33:23,920 --> 00:33:27,320 Speaker 1: and it's so subjective. What you experience is not gonna 729 00:33:27,320 --> 00:33:29,479 Speaker 1: be what I experience. So why should I tell you 730 00:33:29,480 --> 00:33:31,920 Speaker 1: that my experience is more valid than yours. I feel 731 00:33:31,920 --> 00:33:33,680 Speaker 1: like that's also a really big problem in the world 732 00:33:33,720 --> 00:33:37,720 Speaker 1: that we live in right now. So people just deserve 733 00:33:38,360 --> 00:33:41,080 Speaker 1: a People deserve nice things. If you're out there, buy 734 00:33:41,200 --> 00:33:43,880 Speaker 1: nice stuff. You don't need to have, you know, something 735 00:33:43,920 --> 00:33:47,960 Speaker 1: special to enjoy something special. I always drink my best 736 00:33:47,960 --> 00:33:49,600 Speaker 1: stuff on my worst days because you know, I've got 737 00:33:49,640 --> 00:33:52,560 Speaker 1: to make them better, and on good days everything tastes great, 738 00:33:53,000 --> 00:33:55,760 Speaker 1: you know what I mean. So yeah, that's kind of 739 00:33:55,760 --> 00:33:57,800 Speaker 1: my general take on it. It's more of a philosophy. 740 00:33:57,920 --> 00:34:00,640 Speaker 2: No, I'd love it, man, I love it now more recently, 741 00:34:01,000 --> 00:34:03,200 Speaker 2: you started doing some you know, I mean, obviously you've 742 00:34:03,200 --> 00:34:04,800 Speaker 2: been getting more into spirits and everything. 743 00:34:05,240 --> 00:34:05,720 Speaker 1: But you just. 744 00:34:05,800 --> 00:34:09,279 Speaker 2: Launched yacht water. Let's go with the one and only 745 00:34:09,320 --> 00:34:11,720 Speaker 2: little YACHTI And that's been an experience in a journey. 746 00:34:11,760 --> 00:34:13,000 Speaker 2: How did that whole thing come about? 747 00:34:13,960 --> 00:34:19,480 Speaker 1: Oh man, that's such a fun story, Miles. I don't 748 00:34:19,560 --> 00:34:22,719 Speaker 1: know if people get to engage with him enough, but 749 00:34:22,840 --> 00:34:24,759 Speaker 1: if they do, they they'll know this be really true 750 00:34:24,760 --> 00:34:29,000 Speaker 1: about him. He's one of the most honest, in direct 751 00:34:29,040 --> 00:34:32,120 Speaker 1: people I have had the pleasure of engaging with, and 752 00:34:32,160 --> 00:34:35,440 Speaker 1: those things don't bug me. There's definitely been times when 753 00:34:35,480 --> 00:34:38,160 Speaker 1: I've been maybe just a little more insecure or vulnerable 754 00:34:38,200 --> 00:34:41,160 Speaker 1: around my thoughts or my beliefs. There were people like 755 00:34:41,200 --> 00:34:45,000 Speaker 1: that can really shake you up. But being around him, 756 00:34:45,160 --> 00:34:49,680 Speaker 1: it's really refreshing. And also he's just he's nice. He's 757 00:34:49,719 --> 00:34:52,680 Speaker 1: like actually kind. Once again, that goes back to this 758 00:34:52,960 --> 00:34:55,360 Speaker 1: idea of like the smartest people tend to be the 759 00:34:55,440 --> 00:34:59,239 Speaker 1: kindest people. Boats. I think a lot of people think 760 00:34:59,280 --> 00:35:01,400 Speaker 1: that they understand him, or maybe they just know what 761 00:35:01,719 --> 00:35:03,840 Speaker 1: he puts out there. But it's been a real pleasure 762 00:35:03,880 --> 00:35:05,640 Speaker 1: getting to work with him and build this business with him. 763 00:35:06,160 --> 00:35:08,520 Speaker 1: You know that kind of started Coach and I connected. 764 00:35:09,200 --> 00:35:12,239 Speaker 1: I don't know years ago. I don't know exactly where 765 00:35:12,239 --> 00:35:14,279 Speaker 1: it is chronologically in my head. I'm not great with time. 766 00:35:14,320 --> 00:35:17,839 Speaker 1: But I originally pitched him on this idea of being 767 00:35:17,840 --> 00:35:21,719 Speaker 1: an investor, and then we had a great meeting. You 768 00:35:21,800 --> 00:35:23,880 Speaker 1: shared some pizza over at the garage, just went back 769 00:35:23,920 --> 00:35:26,360 Speaker 1: and forth around ideas. We end up talking about everything 770 00:35:26,400 --> 00:35:29,120 Speaker 1: besides the point of the meeting. Yeah, And so I 771 00:35:29,200 --> 00:35:31,080 Speaker 1: hit him back up and I was like, I got 772 00:35:31,080 --> 00:35:34,080 Speaker 1: a crazy idea, Coach, and coaches like, yeah, what's that, Peter? 773 00:35:34,320 --> 00:35:36,000 Speaker 1: And by the way, when I see Coach, I'm talking 774 00:35:36,040 --> 00:35:39,759 Speaker 1: about Kevin Lee. And I was like, instead of just 775 00:35:40,480 --> 00:35:41,960 Speaker 1: being part of this financially, do you want to be 776 00:35:42,000 --> 00:35:44,600 Speaker 1: my business partner? And he was like, damn, I thought 777 00:35:44,600 --> 00:35:46,600 Speaker 1: you would never ask. And I was like great. So 778 00:35:46,840 --> 00:35:50,680 Speaker 1: then we had to go and pitch little YACHTI on 779 00:35:50,719 --> 00:35:53,880 Speaker 1: this idea. He's never really been a fan of drinking alcohol, 780 00:35:54,600 --> 00:35:57,040 Speaker 1: and so Coach is like, look, if you don't like it, 781 00:35:57,360 --> 00:35:58,560 Speaker 1: you're going to know and I was like, I know, 782 00:35:58,960 --> 00:36:03,359 Speaker 1: fully where. So we sat down and eating some pizza again, 783 00:36:03,480 --> 00:36:06,359 Speaker 1: pizza's always you know, at the table, and he tried 784 00:36:06,360 --> 00:36:07,799 Speaker 1: it and he was like, this's the first thing I 785 00:36:07,840 --> 00:36:10,760 Speaker 1: actually like, and so from there it's just kind of been. 786 00:36:11,760 --> 00:36:14,799 Speaker 1: That was like the first go moment. But I don't 787 00:36:14,840 --> 00:36:18,439 Speaker 1: believe in endorsements. I really think that's like a weird 788 00:36:18,480 --> 00:36:22,080 Speaker 1: way of operating businesses, especially in the alcohol space. I 789 00:36:22,080 --> 00:36:24,640 Speaker 1: don't want someone just to be like, you know, on 790 00:36:24,680 --> 00:36:27,319 Speaker 1: the surface level, a part of something. I believe in 791 00:36:27,360 --> 00:36:33,239 Speaker 1: having meaningful business partners, you know, meaningful engagement. So if 792 00:36:33,280 --> 00:36:35,360 Speaker 1: I'm going to do something and I need someone to 793 00:36:35,400 --> 00:36:39,840 Speaker 1: help me build this thing, I'm like, be a co founder. 794 00:36:40,760 --> 00:36:43,520 Speaker 1: I'm not stingy, I'm probably like bad at business in 795 00:36:43,560 --> 00:36:46,239 Speaker 1: this way. I'm the first person to be like, you 796 00:36:46,280 --> 00:36:48,520 Speaker 1: want to be a part of it, great, here's some equity. 797 00:36:48,680 --> 00:36:51,600 Speaker 1: Let's build this together, because I mean, that's really what 798 00:36:51,640 --> 00:36:53,680 Speaker 1: you do. That's if you're just like, no, I'm just 799 00:36:53,680 --> 00:36:55,160 Speaker 1: going to pay you. You stay in the side, you 800 00:36:55,200 --> 00:36:58,239 Speaker 1: do what I tell you to do, And that's the 801 00:36:58,320 --> 00:37:01,239 Speaker 1: relationship people know when they're being lied to more and 802 00:37:01,239 --> 00:37:03,719 Speaker 1: more now and it just feels so hollow. So I'm like, 803 00:37:04,160 --> 00:37:06,959 Speaker 1: if you need someone to build something, honor them, show 804 00:37:07,000 --> 00:37:09,279 Speaker 1: them that it's important to you by letting them be 805 00:37:09,320 --> 00:37:11,600 Speaker 1: actually on the team. And so that was kind of 806 00:37:11,600 --> 00:37:14,560 Speaker 1: where it started, me Rachel Coach and YACHTI coming together 807 00:37:14,600 --> 00:37:17,480 Speaker 1: and starting this idea of yacht water, which for people 808 00:37:17,480 --> 00:37:20,560 Speaker 1: that don't know, because yacht water is brand new, it's 809 00:37:20,560 --> 00:37:24,200 Speaker 1: a very novel idea. Exactly what it says on the 810 00:37:24,239 --> 00:37:27,440 Speaker 1: can is what's in the drink, no surprise anything. So 811 00:37:27,520 --> 00:37:31,640 Speaker 1: we're doing a six month aged repisado, added a free tequila, 812 00:37:32,440 --> 00:37:34,960 Speaker 1: fresh fruit juice, a little bit of sea salt, and 813 00:37:35,000 --> 00:37:38,560 Speaker 1: then purified water. That's it. And nowadays there's so much 814 00:37:38,600 --> 00:37:41,040 Speaker 1: shit that goes into what we consume, and I some 815 00:37:41,200 --> 00:37:44,000 Speaker 1: one that has more knowledge around you know, food science. 816 00:37:44,680 --> 00:37:46,600 Speaker 1: There's a lot of dark stuff out there and things 817 00:37:46,600 --> 00:37:49,239 Speaker 1: that we've just kind of gotten acclimated to. You saw 818 00:37:49,280 --> 00:37:52,040 Speaker 1: a big shift in the FDA around nineteen fifty and 819 00:37:52,160 --> 00:37:54,680 Speaker 1: we all know this now. The stuff that's in our 820 00:37:54,719 --> 00:37:57,880 Speaker 1: food and our drinks, it's not okay. There's a lot 821 00:37:57,920 --> 00:37:59,560 Speaker 1: of stuff that's not okay. So I just wanted to 822 00:37:59,560 --> 00:38:01,799 Speaker 1: create a differ perspective. And I think that's what we 823 00:38:01,840 --> 00:38:03,719 Speaker 1: all came from, is that we wanted something real. We 824 00:38:03,760 --> 00:38:07,359 Speaker 1: wanted something that was actually put the consumer first, and 825 00:38:07,400 --> 00:38:09,680 Speaker 1: a lot of people to honor themselves by consuming it 826 00:38:09,760 --> 00:38:12,520 Speaker 1: and the name Yachtwater was kind of just like a joke, 827 00:38:12,600 --> 00:38:15,240 Speaker 1: and you know, people are like, oh, it's cuz Yaudi. 828 00:38:15,320 --> 00:38:18,040 Speaker 1: I'm like, no, the name existed actually before. But when 829 00:38:18,040 --> 00:38:19,359 Speaker 1: I pitched him on it, he was like, yeah, I 830 00:38:19,360 --> 00:38:21,439 Speaker 1: love that name. And he was like why the name, 831 00:38:21,480 --> 00:38:23,680 Speaker 1: And I was like, I don't know, It's just I've 832 00:38:23,680 --> 00:38:25,839 Speaker 1: never been on a yeat. I've been on a I've 833 00:38:25,880 --> 00:38:28,200 Speaker 1: been on an inner tube, I've been on a pontoon boat. 834 00:38:29,360 --> 00:38:31,680 Speaker 1: But it just, you know, it just felt better than 835 00:38:31,680 --> 00:38:34,400 Speaker 1: it felt like you're doing something nice for yourself, right. Yeah, 836 00:38:34,760 --> 00:38:39,040 Speaker 1: So we created that and it's now launching and it's exciting. 837 00:38:39,440 --> 00:38:41,680 Speaker 2: How's the reception business this going out? Like, how's that 838 00:38:41,719 --> 00:38:42,439 Speaker 2: experience been? 839 00:38:42,760 --> 00:38:44,920 Speaker 1: It's good. You know, obviously a lot of people's takes 840 00:38:44,960 --> 00:38:47,239 Speaker 1: on it because we're not like, you know, blasting this 841 00:38:47,360 --> 00:38:49,759 Speaker 1: from the mountaintops. Is that people just think it's another 842 00:38:49,800 --> 00:38:52,560 Speaker 1: celebrity endorsement. They think it's another celebrity entering the space. 843 00:38:52,600 --> 00:38:55,400 Speaker 1: But I can tell you people want to come look 844 00:38:55,440 --> 00:38:57,719 Speaker 1: at the books. This is a true ass startup. We're 845 00:38:57,760 --> 00:39:00,440 Speaker 1: not backed by some massive corporation. We're not like, you know, 846 00:39:00,960 --> 00:39:02,920 Speaker 1: using a bunch of like you know the capital that 847 00:39:02,960 --> 00:39:06,240 Speaker 1: we have, Like, we had a very defined, small budget 848 00:39:06,239 --> 00:39:08,879 Speaker 1: and we're like, let's see if we can build from here. Yeah, 849 00:39:09,000 --> 00:39:11,080 Speaker 1: so we raised a little bit of money from just 850 00:39:11,120 --> 00:39:14,840 Speaker 1: like normal people, not corporations. When I actually when I 851 00:39:14,960 --> 00:39:18,399 Speaker 1: raised money for this business, no one even knew that 852 00:39:19,239 --> 00:39:20,640 Speaker 1: Miles was going to be a part of the team. 853 00:39:20,800 --> 00:39:22,600 Speaker 1: There's still so many things that we had to work out. 854 00:39:22,640 --> 00:39:25,200 Speaker 1: He did have some other things legally that you know, 855 00:39:25,400 --> 00:39:29,600 Speaker 1: endorsements and whatnot. So it's just like a real startup 856 00:39:29,640 --> 00:39:32,080 Speaker 1: And it's a funny being in these meetings. People just 857 00:39:32,080 --> 00:39:34,400 Speaker 1: assume that we have something that we don't, which is 858 00:39:34,400 --> 00:39:36,600 Speaker 1: a lot of capital, and they're like, oh, you know, 859 00:39:36,640 --> 00:39:39,200 Speaker 1: it'll only be this. And then I remember sitting in 860 00:39:39,239 --> 00:39:42,000 Speaker 1: a meeting for some videos that we're shooting, and yeah, 861 00:39:42,080 --> 00:39:44,800 Speaker 1: he's like I got this. He's like, what's our budget. 862 00:39:44,840 --> 00:39:46,560 Speaker 1: I'm like, this is the budget, and they gave us 863 00:39:46,560 --> 00:39:48,800 Speaker 1: some number and he was like, they're doing this number 864 00:39:48,800 --> 00:39:51,200 Speaker 1: because my name's on top of it, Like that's not 865 00:39:51,239 --> 00:39:53,200 Speaker 1: a friendly number. He goes back to them, he's like, no, 866 00:39:53,680 --> 00:39:55,920 Speaker 1: we're not doing that. This is the budget. This is 867 00:39:55,960 --> 00:39:58,359 Speaker 1: what we have. This is what we're sticking to. Maybe 868 00:39:58,400 --> 00:40:00,160 Speaker 1: five minutes later, you calls me back. He's like, right, 869 00:40:00,200 --> 00:40:02,919 Speaker 1: we're back in budget, and I'm like, yes, let's go 870 00:40:03,160 --> 00:40:05,080 Speaker 1: save us some money, because you know, when you're starting 871 00:40:05,120 --> 00:40:08,680 Speaker 1: a business, every dollar is so important, and it's just 872 00:40:08,800 --> 00:40:10,880 Speaker 1: nice to know that, like, as we start this, that 873 00:40:11,320 --> 00:40:14,840 Speaker 1: whatever success we encounter, it will be done in a 874 00:40:14,880 --> 00:40:17,919 Speaker 1: way that we actually know that we grew this from 875 00:40:17,960 --> 00:40:21,000 Speaker 1: the dirt and that we didn't do We didn't ask 876 00:40:21,040 --> 00:40:24,839 Speaker 1: for any handouts. We own our own business, and we'll 877 00:40:24,880 --> 00:40:26,959 Speaker 1: be proud of that. I'm proud of it now, but 878 00:40:27,120 --> 00:40:28,920 Speaker 1: when we do reach success, I'll be really proud of 879 00:40:28,960 --> 00:40:30,120 Speaker 1: that fact. That's great. 880 00:40:30,200 --> 00:40:33,000 Speaker 2: That's great. If you know, you gotta get aside for 881 00:40:33,000 --> 00:40:36,480 Speaker 2: a second. If you could launch or collab on the 882 00:40:36,560 --> 00:40:45,640 Speaker 2: product with any artist, any entrepreneur, any person living or did, Like, what. 883 00:40:43,080 --> 00:40:45,959 Speaker 1: What would you do? What would you collab be? Damn, 884 00:40:46,040 --> 00:40:50,359 Speaker 1: I'm afraid I'm gonna say something offensive. I don't know. 885 00:40:50,400 --> 00:40:51,920 Speaker 1: That's a great question. You can't ask me that on 886 00:40:51,920 --> 00:40:53,400 Speaker 1: the spot. I feel like I got to give you 887 00:40:53,440 --> 00:40:57,400 Speaker 1: a really intentional answer. I don't know. I mean, oftentimes 888 00:40:57,640 --> 00:40:59,960 Speaker 1: when I think about business, I don't know exactly who 889 00:41:00,040 --> 00:41:01,920 Speaker 1: I want to be going into business with until I 890 00:41:02,000 --> 00:41:06,440 Speaker 1: really learned to like them, you know, and I realized 891 00:41:06,480 --> 00:41:09,640 Speaker 1: that I can be around them. When you start a 892 00:41:09,680 --> 00:41:12,520 Speaker 1: business with someone, just think about work in general. Think 893 00:41:12,520 --> 00:41:14,560 Speaker 1: about how much your life you spend at work. Right, 894 00:41:15,000 --> 00:41:16,680 Speaker 1: So when you start a business someone, you have to 895 00:41:16,680 --> 00:41:20,640 Speaker 1: ask yourself, can I spend so much fucking time with 896 00:41:20,680 --> 00:41:23,400 Speaker 1: this person? And if it answers yes, then yeah, I 897 00:41:23,440 --> 00:41:26,239 Speaker 1: started business with them. Yeah, but I can't. I can't 898 00:41:26,239 --> 00:41:27,600 Speaker 1: give you an answer. And that's like telling me. I 899 00:41:27,600 --> 00:41:29,520 Speaker 1: asked me, like, what's my favorite album? It was like, damn, 900 00:41:31,440 --> 00:41:32,720 Speaker 1: I'll start a business with you. 901 00:41:32,719 --> 00:41:35,920 Speaker 2: No, we should talk about that. 902 00:41:36,000 --> 00:41:38,680 Speaker 1: We should talk about that. Yeah, I got some ideas. 903 00:41:39,000 --> 00:41:42,399 Speaker 2: Yeah, oh no, I'd make up one if I if 904 00:41:42,400 --> 00:41:45,120 Speaker 2: I could do anything, I'd say, I don't know, I'd 905 00:41:45,160 --> 00:41:47,200 Speaker 2: start like a flute company when Andre three thousand or 906 00:41:47,239 --> 00:41:47,719 Speaker 2: something like that. 907 00:41:48,400 --> 00:41:51,120 Speaker 1: Man, See you've had that to think about this just. 908 00:41:51,120 --> 00:41:52,360 Speaker 2: On the top of the head. Man, Like you know, 909 00:41:52,520 --> 00:41:56,120 Speaker 2: I'm like, if anybody start something Andre, you know, just because, 910 00:41:56,239 --> 00:41:57,960 Speaker 2: but just because. But I feel like, right now. 911 00:41:58,000 --> 00:42:00,960 Speaker 1: I don't know if the flute industry is buffing right now. Though, 912 00:42:01,000 --> 00:42:03,719 Speaker 1: Hey man, look it's disruption. I got flute money. 913 00:42:04,800 --> 00:42:06,680 Speaker 2: A disruption at a whole new scale. 914 00:42:06,800 --> 00:42:15,280 Speaker 1: Hey man, how'd you get that car? I got flute money? 915 00:42:21,920 --> 00:42:22,279 Speaker 1: Hey man? 916 00:42:22,320 --> 00:42:24,359 Speaker 2: Well look we're getting ready to wrap this up before 917 00:42:24,360 --> 00:42:25,720 Speaker 2: we got out of here. Just when you think about 918 00:42:26,360 --> 00:42:29,359 Speaker 2: all the amazing impact you know that the Monday Night 919 00:42:29,360 --> 00:42:31,520 Speaker 2: and that you've had on this city, just you know, 920 00:42:31,760 --> 00:42:33,440 Speaker 2: what legacy do you want people to you want to 921 00:42:33,520 --> 00:42:35,799 Speaker 2: leave when people think about, you know, all the work 922 00:42:35,840 --> 00:42:36,560 Speaker 2: you've done out here. 923 00:42:36,840 --> 00:42:39,399 Speaker 1: You know, one thing we didn't talk about was our 924 00:42:39,440 --> 00:42:41,120 Speaker 1: work together on the four or four Fund. 925 00:42:41,440 --> 00:42:43,360 Speaker 2: Well, yeah, you know what, Well we'll talking about startled. 926 00:42:43,520 --> 00:42:45,160 Speaker 2: Let's get into that for a second, because we are 927 00:42:45,200 --> 00:42:47,759 Speaker 2: doing some amazing work out here for four fund going 928 00:42:47,800 --> 00:42:49,560 Speaker 2: on with two plus years now. 929 00:42:49,680 --> 00:42:49,879 Speaker 1: Yep. 930 00:42:50,920 --> 00:42:52,760 Speaker 2: For those that don't know, the four or four Fund 931 00:42:52,920 --> 00:42:55,640 Speaker 2: is a fund that Peter and I collaborated on. It 932 00:42:55,680 --> 00:42:57,560 Speaker 2: started about a year ago, year and a half ago, 933 00:42:58,480 --> 00:43:01,440 Speaker 2: and it's really about, as he all says, uh, you know, 934 00:43:01,520 --> 00:43:04,239 Speaker 2: being the helping helping mobilize the organizers, the people that 935 00:43:04,280 --> 00:43:06,080 Speaker 2: really go out here and make a difference in the city, 936 00:43:06,160 --> 00:43:07,960 Speaker 2: like us being able to go out here and do things. 937 00:43:08,000 --> 00:43:10,239 Speaker 2: And so we started this fund. We do it through 938 00:43:10,280 --> 00:43:13,040 Speaker 2: four or four day you know, last year we gave 939 00:43:13,080 --> 00:43:18,040 Speaker 2: away over thirty forty thousand dollars to small businesses, the 940 00:43:18,120 --> 00:43:20,880 Speaker 2: college students. You know, this year we're gearing up for 941 00:43:21,040 --> 00:43:22,719 Speaker 2: you know, another four or four day event is going 942 00:43:22,760 --> 00:43:25,399 Speaker 2: to be an amazing But yeah, people like what even 943 00:43:25,440 --> 00:43:27,920 Speaker 2: inspired you to even start thinking about that idea? And 944 00:43:27,920 --> 00:43:29,960 Speaker 2: then you know, come and collaborate with me on that. 945 00:43:30,640 --> 00:43:32,319 Speaker 1: I think that the people that I look up to, 946 00:43:32,400 --> 00:43:34,759 Speaker 1: the real grades, you don't really see this as much 947 00:43:34,760 --> 00:43:37,440 Speaker 1: anymore with you know, the ultra wealthy. But like you 948 00:43:37,480 --> 00:43:41,080 Speaker 1: go to a city like Chicago, right, every museum, every 949 00:43:41,080 --> 00:43:45,719 Speaker 1: great building, someone contributed something that they wouldn't get to 950 00:43:45,800 --> 00:43:48,320 Speaker 1: experience in their lifetime that they knew would make things better. 951 00:43:48,880 --> 00:43:53,480 Speaker 1: If I ever have the ability to be financially successful, 952 00:43:55,120 --> 00:43:57,720 Speaker 1: I would hope that and I'm telling this to myself. 953 00:43:57,760 --> 00:44:00,719 Speaker 1: Maybe in the future we have to get back. We 954 00:44:00,800 --> 00:44:03,000 Speaker 1: have to plant trees that we don't get the shade of. 955 00:44:03,200 --> 00:44:05,480 Speaker 1: You know what I mean. We have to do work 956 00:44:05,880 --> 00:44:09,239 Speaker 1: that thinks about and creates the Atlanta that I mean 957 00:44:09,840 --> 00:44:12,440 Speaker 1: protecting land at all costs, right, but also Atlanta can 958 00:44:12,520 --> 00:44:14,960 Speaker 1: be better. I'll be the first person to say that 959 00:44:15,000 --> 00:44:17,680 Speaker 1: Atlanta is not a perfect place. It's a major city. 960 00:44:17,840 --> 00:44:19,719 Speaker 1: How could it be. There's so much that's wrong, right, 961 00:44:20,400 --> 00:44:22,719 Speaker 1: But this is this idea of kind of you know, 962 00:44:23,320 --> 00:44:26,120 Speaker 1: I want to be as reckless with my optimism as 963 00:44:26,120 --> 00:44:30,360 Speaker 1: I can be. I really do believe that if we 964 00:44:30,880 --> 00:44:34,160 Speaker 1: are focused and we come together and we don't let 965 00:44:34,200 --> 00:44:36,359 Speaker 1: the people and the powers that be try to divide us, 966 00:44:37,239 --> 00:44:39,040 Speaker 1: we can come together and we can create something great. 967 00:44:39,360 --> 00:44:40,839 Speaker 1: And all we have to do is get the right 968 00:44:40,880 --> 00:44:45,600 Speaker 1: people to start focusing on, either whether it's just telling 969 00:44:45,640 --> 00:44:47,439 Speaker 1: the story of the people that are doing the great work, 970 00:44:47,560 --> 00:44:50,160 Speaker 1: or helping to receive funds and employing them in the 971 00:44:50,200 --> 00:44:53,759 Speaker 1: right places. But we as the four or Forefund, we 972 00:44:53,800 --> 00:44:57,359 Speaker 1: are a group of mobilizers and we try to go 973 00:44:57,440 --> 00:45:00,640 Speaker 1: and then get resources from all different kinds of walks 974 00:45:00,640 --> 00:45:03,000 Speaker 1: of life and then be able to redeploy them to 975 00:45:03,000 --> 00:45:04,719 Speaker 1: the people that we know they are actually doing the 976 00:45:04,760 --> 00:45:07,600 Speaker 1: great work. Because oftentimes, when you're doing the great work 977 00:45:07,760 --> 00:45:09,080 Speaker 1: and you're out there day in and day out and 978 00:45:09,120 --> 00:45:11,920 Speaker 1: you're fighting it, you're not out there marketing, You're not 979 00:45:12,000 --> 00:45:14,239 Speaker 1: out there, like you know, doing this whole apparatus that 980 00:45:14,280 --> 00:45:16,879 Speaker 1: has to happen to go receive those funds. So the four. 981 00:45:17,000 --> 00:45:19,520 Speaker 1: Forefund is something that I think is the things that 982 00:45:20,000 --> 00:45:21,719 Speaker 1: I know that I will grow to be so proud of. 983 00:45:22,040 --> 00:45:23,640 Speaker 1: I'm proud of it now, but I know that the 984 00:45:23,680 --> 00:45:25,759 Speaker 1: work that we do with it and how we're able 985 00:45:25,760 --> 00:45:28,600 Speaker 1: to bring this city together and help educate and help 986 00:45:28,640 --> 00:45:31,680 Speaker 1: to also show people that it's so easy to complain. 987 00:45:32,520 --> 00:45:35,480 Speaker 1: Complaining about something is the easiest thing, and opinions are 988 00:45:35,480 --> 00:45:38,400 Speaker 1: the lowest form of thought. So if you've got an 989 00:45:38,400 --> 00:45:41,359 Speaker 1: opinion about something and you're ready to complain, how about 990 00:45:41,360 --> 00:45:44,160 Speaker 1: you take that energy and you go start actually finding 991 00:45:44,160 --> 00:45:45,840 Speaker 1: something that you believe in, something that you know that 992 00:45:45,880 --> 00:45:48,600 Speaker 1: could use your help. And I think that most people 993 00:45:48,600 --> 00:45:51,560 Speaker 1: walctually want to do good, they want to serve the community. 994 00:45:51,680 --> 00:45:54,320 Speaker 1: So we also can maybe in many ways be a 995 00:45:54,360 --> 00:45:56,640 Speaker 1: trusted source where be like, hey, you want to do 996 00:45:56,719 --> 00:45:58,799 Speaker 1: something good in the space. These are the leaders, These 997 00:45:58,800 --> 00:46:00,680 Speaker 1: are the people that we actually see in them impactful 998 00:46:00,719 --> 00:46:04,040 Speaker 1: work in the city. Go support them. And if we 999 00:46:04,080 --> 00:46:05,200 Speaker 1: can be a part of that, if we can be 1000 00:46:05,280 --> 00:46:07,239 Speaker 1: part of someone else's mission, if we can be a 1001 00:46:07,239 --> 00:46:09,080 Speaker 1: part of our own mission, as long as it betters 1002 00:46:09,120 --> 00:46:13,560 Speaker 1: and improves Atlanta, that's it. And that's a baton race, 1003 00:46:13,640 --> 00:46:17,040 Speaker 1: right every generation has to have those people that actually care, 1004 00:46:17,560 --> 00:46:19,440 Speaker 1: not just on a surface level, but deeply caring that 1005 00:46:19,480 --> 00:46:21,719 Speaker 1: we'll use their platform and their resources and their voice 1006 00:46:21,719 --> 00:46:24,279 Speaker 1: and their money and whatever it is to help create 1007 00:46:24,320 --> 00:46:27,000 Speaker 1: that change, because that changes doesn't happen passively. The only 1008 00:46:27,080 --> 00:46:31,239 Speaker 1: change that happens passively is the breakdown. You constantly have 1009 00:46:31,320 --> 00:46:34,319 Speaker 1: to keep building and reinforcing and protecting. If not, it 1010 00:46:34,400 --> 00:46:36,560 Speaker 1: will go away. The things that we love about the 1011 00:46:36,600 --> 00:46:39,839 Speaker 1: city are already under attack. The things that are wrong 1012 00:46:39,880 --> 00:46:43,440 Speaker 1: with the city every day are getting stronger. Right So 1013 00:46:43,480 --> 00:46:45,839 Speaker 1: it's just this constant battle. And we see this right 1014 00:46:45,880 --> 00:46:47,680 Speaker 1: now in the world, right we see this in our 1015 00:46:47,719 --> 00:46:52,400 Speaker 1: own country. If you believe that something is wrong and broken, 1016 00:46:52,920 --> 00:46:56,080 Speaker 1: stand up, try to fix it. Don't complain about it's 1017 00:46:56,120 --> 00:46:58,160 Speaker 1: really easy getting this fingers on that keyboard and just 1018 00:46:58,200 --> 00:47:00,319 Speaker 1: typing away board. 1019 00:47:00,360 --> 00:47:00,920 Speaker 2: Courage is what I. 1020 00:47:00,920 --> 00:47:04,680 Speaker 1: Call that shit. Anyone everyone's tough behind the computer screen, right, 1021 00:47:05,320 --> 00:47:07,160 Speaker 1: you know, in their mom's basement. Shout out to the 1022 00:47:07,160 --> 00:47:11,799 Speaker 1: people in their mom's basement. But yeah, so it's it's 1023 00:47:11,800 --> 00:47:15,399 Speaker 1: something that I think that anyone that cares about where 1024 00:47:15,400 --> 00:47:18,040 Speaker 1: they're from or the city that is helping to make 1025 00:47:18,080 --> 00:47:21,080 Speaker 1: them get back, give back. And if you're in Atlanta 1026 00:47:21,120 --> 00:47:22,480 Speaker 1: and you want a place to give back or you 1027 00:47:22,480 --> 00:47:24,600 Speaker 1: don't know how to, you want to learn more about it, 1028 00:47:25,280 --> 00:47:27,799 Speaker 1: look at the four Forefund, Look at what we're doing. 1029 00:47:28,480 --> 00:47:31,000 Speaker 2: No man, look I again, I appreciate it. I love 1030 00:47:31,040 --> 00:47:33,680 Speaker 2: the fact when you originally even brought the idea to me, 1031 00:47:33,680 --> 00:47:35,360 Speaker 2: because I was always looking for ways just you know, 1032 00:47:35,360 --> 00:47:36,759 Speaker 2: how can you make an impact? And I think there's 1033 00:47:36,760 --> 00:47:39,200 Speaker 2: just so much potential. I mean again, we're only you know, 1034 00:47:39,200 --> 00:47:41,040 Speaker 2: about a year and a half into a two years 1035 00:47:41,040 --> 00:47:43,080 Speaker 2: into it, so it's still kind of in its infancy, 1036 00:47:43,120 --> 00:47:45,080 Speaker 2: but we've already done a lot of work in But 1037 00:47:45,400 --> 00:47:48,040 Speaker 2: I do definitely think that if we can really you know, 1038 00:47:48,280 --> 00:47:51,240 Speaker 2: break through and kind of you know, just make people 1039 00:47:51,280 --> 00:47:53,759 Speaker 2: more aware that these kind of things exist. Like why 1040 00:47:53,760 --> 00:47:55,759 Speaker 2: wouldn't you want to support something like this? Like why 1041 00:47:55,800 --> 00:47:57,840 Speaker 2: wouldn't you want to you know, support it, whether it 1042 00:47:57,840 --> 00:48:00,000 Speaker 2: with your your dollars or your time or your finance 1043 00:48:00,080 --> 00:48:02,520 Speaker 2: is because like you said, we're putting you know, like yain. 1044 00:48:02,640 --> 00:48:06,279 Speaker 2: Last year, you know, we started the four or four Fund, 1045 00:48:06,320 --> 00:48:08,920 Speaker 2: we did the Maynor Jackson you know business grant. You know, 1046 00:48:08,960 --> 00:48:11,239 Speaker 2: we gave the grocery spot a free grocery store out 1047 00:48:11,239 --> 00:48:14,560 Speaker 2: here enough money to basically feed over five hundred families. 1048 00:48:14,560 --> 00:48:16,120 Speaker 1: And we also took care of the emergency funds. 1049 00:48:16,160 --> 00:48:17,600 Speaker 2: Took care of the emergency fund for the AUC. 1050 00:48:17,800 --> 00:48:19,680 Speaker 1: You know, when people are graduating, they're like, oh shit, 1051 00:48:19,719 --> 00:48:22,560 Speaker 1: I got these late fees. Like go get that graduation 1052 00:48:22,680 --> 00:48:26,920 Speaker 1: and go we got your back. Yeah, I mean doing 1053 00:48:27,000 --> 00:48:31,160 Speaker 1: good feels good. Don't y'all want to feel good? Come on? 1054 00:48:31,680 --> 00:48:34,080 Speaker 1: And also like we just got a great community the 1055 00:48:34,080 --> 00:48:36,720 Speaker 1: people that we put together. And that's how you create 1056 00:48:37,040 --> 00:48:39,000 Speaker 1: that group of friends, right, That's how you create that 1057 00:48:39,080 --> 00:48:41,560 Speaker 1: unique point of view is by forcing yourself to be 1058 00:48:41,640 --> 00:48:44,400 Speaker 1: uncomfortable and to go into places and meet people and 1059 00:48:44,480 --> 00:48:46,880 Speaker 1: to see the tough things and to hear the exciting things. 1060 00:48:47,760 --> 00:48:49,880 Speaker 1: All of it. It just creates the life worth living. 1061 00:48:50,400 --> 00:48:52,160 Speaker 1: And that's what I'm here for and that's what Atlanta 1062 00:48:52,239 --> 00:48:54,759 Speaker 1: gives daily. Just got to know where to look for it. 1063 00:48:55,120 --> 00:48:57,080 Speaker 2: Yeah, and then taking it out of the hands again, 1064 00:48:57,160 --> 00:49:00,799 Speaker 2: like just so this isn't there's no political motivations behind it. 1065 00:49:00,800 --> 00:49:04,040 Speaker 2: It's literally us because again we're out here, as always say, 1066 00:49:04,040 --> 00:49:06,839 Speaker 2: in these streets, you know, seeing things from the ground level. 1067 00:49:06,880 --> 00:49:08,480 Speaker 2: But you again to your point, we know who the 1068 00:49:08,520 --> 00:49:10,520 Speaker 2: people are that are actually making a change or making 1069 00:49:10,560 --> 00:49:13,400 Speaker 2: an impact, and you know they could use a little 1070 00:49:13,400 --> 00:49:15,920 Speaker 2: help or support here there, right, So to have that 1071 00:49:16,160 --> 00:49:18,840 Speaker 2: authentic relationship with those people, but then also to be 1072 00:49:18,880 --> 00:49:20,840 Speaker 2: able to go to them and say, here's something to 1073 00:49:20,880 --> 00:49:22,719 Speaker 2: help you out with, I think is what makes this 1074 00:49:22,840 --> 00:49:24,480 Speaker 2: so much more different. Like I said, we don't have 1075 00:49:24,520 --> 00:49:28,040 Speaker 2: the you know, like we're the decision makers on this yep, 1076 00:49:28,120 --> 00:49:28,680 Speaker 2: you know what I mean. 1077 00:49:29,000 --> 00:49:31,399 Speaker 1: You can't complain when you made it, you know, right. 1078 00:49:31,560 --> 00:49:34,920 Speaker 1: But the things that we're fighting for they're not partisan, 1079 00:49:35,760 --> 00:49:39,759 Speaker 1: you know, absolutely not, like there's everything kind of goes 1080 00:49:39,800 --> 00:49:42,200 Speaker 1: through that lens, it seems like nowadays. But there are 1081 00:49:42,200 --> 00:49:45,719 Speaker 1: things out there that it's just a human thing. It's 1082 00:49:45,760 --> 00:49:48,600 Speaker 1: not a political thing. And if you can't rock with that, 1083 00:49:48,680 --> 00:49:52,480 Speaker 1: then you might be broken. You know. I don't want 1084 00:49:52,480 --> 00:49:55,319 Speaker 1: to talk too much shit, but you find out very 1085 00:49:55,360 --> 00:49:56,920 Speaker 1: quickly who you don't want to be around when you 1086 00:49:56,960 --> 00:50:00,000 Speaker 1: see that they don't care about certain things. Yeah, you know. 1087 00:50:00,840 --> 00:50:03,440 Speaker 2: Well, I'm glad we got a chance to cover on 1088 00:50:03,480 --> 00:50:06,000 Speaker 2: that now before we get out of here. I always 1089 00:50:06,000 --> 00:50:08,720 Speaker 2: like to ask people if you had a billboard anywhere 1090 00:50:08,719 --> 00:50:10,120 Speaker 2: in this city that you could put whatever you want 1091 00:50:10,160 --> 00:50:12,800 Speaker 2: to put on it. Now, one thing might be support 1092 00:50:12,800 --> 00:50:14,239 Speaker 2: the four or four fund, and that would be great, 1093 00:50:14,239 --> 00:50:17,000 Speaker 2: But what message would lesson with piece of advice? 1094 00:50:17,600 --> 00:50:21,319 Speaker 1: What would you put on your billboard? Damn? So the 1095 00:50:21,360 --> 00:50:24,000 Speaker 1: billboard would probably be like you know that one by 1096 00:50:24,000 --> 00:50:26,000 Speaker 1: the NCR building, You know the one that's right there 1097 00:50:26,440 --> 00:50:30,600 Speaker 1: on the highway. Yeah, it is bumping, great spot. I 1098 00:50:30,760 --> 00:50:32,399 Speaker 1: believe this deeply, and I don't know if this would 1099 00:50:32,400 --> 00:50:34,960 Speaker 1: be the whole sentence, but I believe that people deserve 1100 00:50:35,080 --> 00:50:38,319 Speaker 1: nice things at a fair price. I really do. But 1101 00:50:38,400 --> 00:50:42,839 Speaker 1: if I cut it short, people deserve nice things. Yeah, 1102 00:50:42,920 --> 00:50:45,719 Speaker 1: let's give it to them. Life is short. Make sure 1103 00:50:45,760 --> 00:50:48,680 Speaker 1: it's nice. That's it. I like that. 1104 00:50:48,840 --> 00:50:49,279 Speaker 2: I like that. 1105 00:50:49,440 --> 00:50:51,600 Speaker 1: I like that. That's good. I like that, Peter. People 1106 00:50:51,640 --> 00:50:55,200 Speaker 1: deserve nice things like button nomics they do. People deserve this, 1107 00:50:55,960 --> 00:50:56,920 Speaker 1: and you're here to give it to them. 1108 00:50:56,960 --> 00:50:58,719 Speaker 2: We're here to give it to them. Hey man, well, 1109 00:50:58,719 --> 00:51:00,759 Speaker 2: look I appreciate you. Before we get out of here, 1110 00:51:00,800 --> 00:51:04,680 Speaker 2: please tell people how they can support you, support Monday Night, 1111 00:51:04,880 --> 00:51:07,239 Speaker 2: how they can get some yacht water in day life, Like, yeah, 1112 00:51:07,280 --> 00:51:07,719 Speaker 2: let them know. 1113 00:51:07,920 --> 00:51:09,719 Speaker 1: If you don't know about Monday Ney borrowing, look it up. 1114 00:51:09,760 --> 00:51:12,680 Speaker 1: But we're here all throughout Atlanta. We got two going 1115 00:51:12,719 --> 00:51:16,880 Speaker 1: on three locations, our beers all over the place. We 1116 00:51:16,920 --> 00:51:19,560 Speaker 1: have a specific beer called four or four Atlanta Logger 1117 00:51:20,000 --> 00:51:22,759 Speaker 1: that directly gives back to the four fore Fund. So 1118 00:51:22,960 --> 00:51:24,759 Speaker 1: I mean, anyone can drink, but can you drink with 1119 00:51:24,800 --> 00:51:27,360 Speaker 1: the purpose that's actually good. We're here to do that 1120 00:51:27,400 --> 00:51:29,680 Speaker 1: for you. We have a tequila company called Pedro for 1121 00:51:29,800 --> 00:51:33,399 Speaker 1: TiVo that my wife Rachel and our business partner Oma 1122 00:51:33,480 --> 00:51:37,040 Speaker 1: Martinez just launched, so that's available in Georgia and Tennessee 1123 00:51:37,080 --> 00:51:42,280 Speaker 1: and then yacht water Me YACHTI coach Rachel. We're excited 1124 00:51:42,320 --> 00:51:44,720 Speaker 1: for y'all to get it. Summer's coming, So ask your 1125 00:51:45,000 --> 00:51:47,080 Speaker 1: local package stores. If they don't sell it yet, tell 1126 00:51:47,120 --> 00:51:49,319 Speaker 1: them that Savannah Distributing does and they can get it 1127 00:51:49,320 --> 00:51:52,399 Speaker 1: from there. And remember, y'all deserve nice things, and we're 1128 00:51:52,400 --> 00:51:53,120 Speaker 1: here to give it to you. 1129 00:51:53,400 --> 00:51:55,960 Speaker 2: That's right. Y'all deserve nice things like this interview and 1130 00:51:56,040 --> 00:51:58,720 Speaker 2: like button Nomics, and like the four or four Fund 1131 00:51:59,040 --> 00:52:01,279 Speaker 2: in four four day, Peter Man, I appreciate it, man, 1132 00:52:01,320 --> 00:52:03,239 Speaker 2: It's been great conversation. Thank you for pulling up to 1133 00:52:03,280 --> 00:52:05,640 Speaker 2: the pod Man, Thank you for having me anytime. Man, 1134 00:52:05,760 --> 00:52:08,600 Speaker 2: and with that we out that's the pod you've been 1135 00:52:08,600 --> 00:52:10,840 Speaker 2: listening to button Nomics and I'm your host, Brandon Butler. 1136 00:52:10,920 --> 00:52:13,759 Speaker 2: Got comments, feedback? Want to be on the show. Send 1137 00:52:13,840 --> 00:52:16,760 Speaker 2: us an email today at Hello at butternomics dot com. 1138 00:52:16,920 --> 00:52:20,000 Speaker 2: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by 1139 00:52:20,080 --> 00:52:23,439 Speaker 2: Casey Pegram, with marketing support from Queen and Nikki. Music 1140 00:52:23,480 --> 00:52:26,160 Speaker 2: provided by mister Hanky. If you haven't already, hit that 1141 00:52:26,160 --> 00:52:28,640 Speaker 2: subscribe button and never missed an episode, and be sure 1142 00:52:28,640 --> 00:52:31,120 Speaker 2: to follow us on all our social platforms at butter 1143 00:52:31,160 --> 00:52:34,479 Speaker 2: dot atl Listen to better Nomics on the iHeartRadio app, 1144 00:52:34,520 --> 00:52:37,040 Speaker 2: Apple Podcasts, or wherever you get your podcasts